Podcasts about guest contact information

The customer journey has transformed from a linear path to a chaotic "choose your own adventure" experience as AI becomes increasingly embedded in search processes and content discovery.• Zero-click search has fundamentally disrupted traditional marketing as users get answers without visiting websites• Quality content with unique insights and authentic perspectives remains essential despite AI advancements• The traditional marketing funnel concept is outdated – customers enter and exit at various points across multiple channels• Attribution modeling is increasingly challenging with significant "dark social" interactions influencing buying decisions• B2B purchases involve complex buying committees with different stakeholders at various stages in their journey• AI propensity scoring helps predict customer behavior and personalize content experiences effectively• Accessibility principles align closely with AI-friendly content practices – clear, concise, well-structured content wins• Sales and marketing integration is evolving toward revenue operations with deeper collaboration between teams• Core SEO tenets remain crucial even as search technology evolves• Content must ultimately connect with humans, regardless of how it's discovered or delivered—------Guest Contact Information: https://www.progress.com/sitefinity-cmshttps://www.linkedin.com/in/sara-faatz-b67213/—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke shares his keynote, “The Key Trends Creating Opportunities and Challenges for the Global Fitness Industry in the Next 5 Years” live from Beyond Activ in Singapore. Bryan shares the spotlight for what's next for fitness across the globe — from emerging technologies and programming innovations to finance, business models, and the forces reshaping how to serve members and scale impact. Whether you lead a gym, studio, supplier brand, or digital platform, this talk is designed to challenge your thinking and equip you for what's ahead. To view the slideshow, go to: https://www.slideshare.net/slideshow/future-of-fitness-2025-keynote-bryan-orourke-beyond-activ-singapore-2025/280332550 One Powerful Quote: 7:41: “In a world deluged by irrelevant information, clarity is power.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:09: Bryan opens his keynote with “What if?” and the convergence of macro/micro trends.  7:47: Bryan talks about opportunities and challenges in the next 5 years.  11:31: Bryan articulates on business models as the mainstay configurations for fitness delivery.  15:40: Bryan speaks on biotechnologies and the new social constructs today.  17:40: Bryan defines leadership vision and the processes to execute on it.  19:09: Bryan recaps his presentation.  Bullet List of Resources: https://beyondactiv.com/ Guest Contact Information: https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke welcomes Pariskshit Dutt & Jackson Powell to the show. They are the founders of Fittest, a hardware-free heart rate tracking platform designed to help gyms boost member engagement, drive accountability, and increase retention. By seamlessly integrating with wearables, Fittest provides real-time in-studio and at-home tracking, gamification, and performance insights without the cost or hassle of additional hardware. Today, the two join Bryan to talk about their startup business and the challenges with data wearable technology. One Powerful Quote: 18:13: “The barriers to entry have never been lower.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:47: Bryan asks Pariskshit & Jackson their general thoughts on wearables. 7:36: Pariskshit & Jackson talk about creating better user experiences.  9:38: Bryan articulates on the innovator's dilemma; Pariskshit gives his feedback. 12:48: Pariskshit & Jackson speak on the idea behind fittestapp and its feature sets. 18:00: Pariskshit imparts his pearls of wisdom to the listeners. Bullet List of Resources: https://www.fittestapp.co.uk/ https://www.slideshare.net/slideshow/future-of-fitness-2025-bryan-k-o-rourke-pdf/273973112 Guest Contact Information: https://www.linkedin.com/in/pdutt111/ https://www.linkedin.com/in/jackson-powell-0b7362207/ pd@fittestapp.co.uk jackson@fittestapp.co.uk https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke shares his presentation “The Future of Fitness” live from SIBEC. Bryan offers a bold and thought-provoking look at how industry leaders can thrive amid rapid transformation. From navigating global micro and macro trends to redefining leadership, marketing, and digital strategy, this talk explores what it takes to succeed in today's evolving fitness landscape. You'll hear his insights on the rise of recovery and luxury experiences, the shifting role of human capital, the obsolescence of traditional SAAS platforms, and the growing demand for personalization in an “impatience economy.” To view the slideshow, visit: https://www.slideshare.net/slideshow/future-of-fitness-2025-sibec-2025-talk/279416288 One Powerful Quote: 5:50: “The challenge is how do you see the future, execute the present, and migrate through that gap?” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 1:50: Bryan opens his presentation with speaking on navigating global micro and macro trends. 8:13: Bryan articulates on why courage and leadership are the greatest elixirs for organizations.  9:43: Bryan covers why clarity is power to serving customer beliefs. 16:34: Bryan highlights the trends in experiences around recovery and luxury.  20:17: Bryan goes into human capital structures. 22:24: Bryan talks about digital fitness and the obsolescence of SAAS club management systems. 24:52: Bryan touches upon the consolidation of the industry and new technologies.   30:24: Bryan elaborates on personalization as it relates to the cost of hesitation and the impatience economy. 33:12: Bryan wraps up his presentation by sharing the new age of marketing.  35:27: Bryan recaps his presentation. Bullet List of Resources: https://www.sibecevents.com/ Guest Contact Information: https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

Ted Ted DeBettencourt from Juvo Leads shares how human-powered chat services capture significantly more leads than AI alternatives for businesses with high-value customers. Data shows that human operators outperform chatbots by at least 200% in converting website visitors to qualified leads, particularly for law firms, elective medicine, home services, and retirement communities.• Human-powered chat services capture 50-60% more leads compared to websites without chat functionality• Businesses should consider chat services when they have 1,000+ monthly visitors, $2,000 in monthly ad spend, or $1,000+ customer lifetime value• The "12-second rule" reveals that 40% of potential leads are lost when chat responses take longer than 12 seconds• While AI bots excel at answering complex questions, humans significantly outperform in converting inquiries into leads• Proactive chat (video or pop-up) generates substantially more engagement than reactive chat that requires visitor initiation • For businesses in regulated industries, using AI to collect sensitive information may create legal vulnerabilities• Human operators should communicate with prospects through their preferred channels rather than forcing them into specific communication methods--------Guest Contact Information: https://www.linkedin.com/in/theodoremdebettencourt/https://juvoleads.com/—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke shares his webinar with Hilary McGuckin and Sarah Harris from Keepme.ai as they explore how the modern fitness sales funnel is evolving—and what that means for fitness operators, marketers, and tech providers alike. In their conversations, they unpack: The biggest challenges fitness businesses face today with consumer acquisition and retention. Surprising insights from Keepme's latest research on changing consumer behaviors. How AI, personalization, and automation can reshape the funnel. Real-world success stories and future-proof strategies you can apply now. Whether you're a gym owner, supplier, or fit tech innovator, this discussion is packed with insights to help you stay ahead in a fast-changing landscape. To view the slideshow, visit: https://www.slideshare.net/slideshow/the-sales-funnel-consumer-behaviors-challenges-opportunities/278835947 One Powerful Quote: 6:56: “Humanize and futurize simultaneously.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 4:21: Bryan opens the webinar with Hilary and Sarah discussing the landscape.  7:38: Sarah and Hilary discuss the key challenges, opportunities, and pain points a part of the modern sales journey. 11:28: Sarah and Hilary share their findings on changing consumer behaviors. 16:09: Sarah and Hilary speak on the top of the sales funnel as a result of changing consumer behaviors.  19:47: Sarah and Hilary speak on technology and automation for successful future-proof strategy. Bryan gives his feedback. 25:23: Sarah and Hilary talk about real-world success stories. 28:05: Bryan inquires with Sarah and Hilary on the gap in adoption between competitors. 30:39: Bryan asks Sarah and Hilary on their future predictions.  38:01: Sarah and Hilary respond to the key friction point to operations adopting these tools.  40:35: Sarah and Hilary respond to first engagement with a new client.  42:56: The three answer a question on community based and hyper-localized marketing assets for individual locations.  Bullet List of Resources: https://www.keepme.ai/ Guest Contact Information: https://www.linkedin.com/in/hmcguckin/ https://x.com/McguckinHi67189 https://www.linkedin.com/in/sarahharris33/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

Nate Woodbury shares his powerful "Leaf Strategy" for YouTube marketing that generates predictable leads and revenue for businesses by targeting specific long-tail search queries.• YouTube is now the #1 way to grow your brand, especially before you're ranking at the top of Google search• Nate pivoted to YouTube after discovering videos getting 50X more views than #1 ranked Google pages• The "Leaf Strategy" involves identifying ultra-specific 8-10 word questions your audience is asking• Focus first on questions with lower search volume to build authority in a specific niche• Videos answering specific questions can rank at the top of YouTube within 1-2 days• Create 10-12 minute videos that thoroughly answer questions without scripts• Include hooks at the beginning and strong call-to-action at the end directing to another video or lead magnet• Case study: Real estate coach grew from $1M to $6M business by switching from Facebook ads to YouTube• Use SEMrush's Keyword Magic Tool to find specific question-based queries• Create content based on what people are actively searching for to future-proof your strategy-----Guest Contact Information: https://theleafstrategy.com/https://www.youtube.com/c/natewoodbury—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show

In this episode of the Fitness + Technology Podcast, host Bryan O'Rourke welcomes back Garrett Marshall, a distinguished leader with over 22 years of experience driving growth in the wellness industry. Garrett's expertise spans strategy and innovation, executive leadership, business development, strategic partnerships, and technological product development. He has notably served as CEO of Fitness On Demand and President of Xponential Fitness. Today, he is the Founder and Chief Growth Officer of Wellbuilt Ventures, helping clients scale revenue through data-driven strategies, and serves as an advisor to Vi, assisting leading health organizations in maximizing member health outcomes and financial returns. In this conversation, Garrett shares insights from his career, discusses his latest business ventures, and offers his perspective on emerging trends shaping the future of fitness and wellness. One Powerful Quote: 30:01: “If you want to continue to be able to deliver as a best in class provider of fitness, you need to be able to at least have exposure to these other things that are hyper relevant to their overall health.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:48: Bryan and Garrett talk about discerning great ideas and execution with technology.  12:41: Bryan and Garrett discuss how to successfully augment business product with a service. 25:24: Bryan asks Garrett about the most appealing wellness categories. 31:56: Garrett shares his pearls of wisdom to the listeners. Bullet List of Resources: https://www.wellbuilt.ventures/ https://www.vi.co http://www.TheCompoundHQ.com https://www.xponential.com/ Guest Contact Information: https://www.linkedin.com/in/garrettmarshall/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

In this episode of the Fitness + Technology podcast, Bryan O'Rourke joins an exclusive panel live from FIBO to explore the future of the fitness industry through the lens of technology, innovation, and digital transformation. Featuring global industry leaders: Bryan K. O'Rourke – President, Fitness Industry Technology Council | Chairman, Vedere Ventures | CEO, Core Health & Fitness Hugo Braam – CEO & Co-Founder, Virtuagym Magdalena Szwed – Product Director, Benefit Systems Oddział Fitness Henrik Gockel – Founder, Prime Time Fitness GmbH Moderated by Hans Muench, FITC International Ambassador, this dynamic discussion dives into the trends and technologies shaping the next generation of fitness—from AI-powered personalization and connected ecosystems to evolving business models and digital wellness strategies. One Powerful Quote: 34:03: “When you do, even though you don't understand, it forces you to understand and learn.”  4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:09: Hugo speaks on the evolving demands of an increasingly tech-driven fitness landscape. 6:18: Henrik speaks on high quality, member-centric fitness experiences and how technology enhances gym operations without losing the premium, personal touch. 10:08: Bryan speaks on AI-driven platforms collecting vast amounts of user data and how the industry will manage innovation with ethical considerations and data privacy concerns. 15:14: Magdalena speaks on traditional gym operators adapting to the rise of hybrid fitness models. 18:30: Hugo speaks on how AI-driven insights and predictive analytics can help gyms improve member retention and experience. 24:41: The panel speaks on operators balancing automation and human interaction to retain their brand identity. 31:21: Bryan speaks on coming together to create a stronger, more inclusive industry. 35:11: Magdalena speaks on call to action challenges fitness and wellness leaders need to embrace with technology and innovation. 36:52: Henrik and Bryan speak on the industry working together to create a more connected and seamless user experience. 41:59: Hugo speaks on AI and fitness tech better serving corporate wellness initiatives to boost employee health and productivity. 45:13: Henrik, Bryan, and Magdalena address an audience question on tackling the motivation challenges faced by gym members, emphasizing the strategic role of technology in driving engagement and consistency. Bullet List of Resources: https://www.benefitsystems.pl/en https://primetime-fitness.de/ https://virtuagym.com/ https://www.fibo.com/ Guest Contact Information: https://www.linkedin.com/in/hans-muench-653346a/ https://x.com/Lazarusmunich https://www.hans-muench.com/ https://www.linkedin.com/in/magdalena-szwed-5504469a/ https://www.linkedin.com/in/henrik-gockel-6b234069/ https://www.linkedin.com/in/hugobraam/ https://x.com/hugobraam https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

This week on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Marco Benitez to the show. Marco is the CEO & Founder of ROOK, a wearable API that transforms health data and empowers apps and software with actionable insights. ROOK easily processes and embeds data from hundreds of wearables with single integration and shares access to deeper understanding and more actionable insights that allows users to make more informed decisions, find better solutions, and drive innovation. Today, Marco joins Bryan to talk about his business, data usage, and the implications on our industry. One Powerful Quote: 15:36: “The alignment between healthcare and fitness is the new name of wellness. Wellness is prevention.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:50: Bryan asks Marco about his background and his business, ROOK.  10:34: Bryan inquires with Marco about unifying data standards as the biggest opportunity and challenge for health. 13:46: Bryan and Marco talk about the delivery system of healthcare and benefitting from data collection. 19:58: Bryan and Marco talk about ROOK. 22:25: Marco shares his pearls of wisdom to the listeners.  Bullet List of Resources: https://www.tryrook.io/ https://beyondactiv.com/ Guest Contact Information: https://www.linkedin.com/in/marcobzg/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

The influencer marketing landscape has transformed dramatically, with Open Sponsorship evolving from a platform connecting pro athletes with brands to a tech-enabled agency helping businesses maximize content across all marketing channels. Athletes and influencers now provide exceptional ROI when their content is strategically amplified beyond social media posts.• Influencer partnerships work best when integrated across your existing marketing channels (email, website, paid ads)• Athlete content can be repurposed for 6 months in your marketing with proper rights agreements• College athletes now represent a massive opportunity for local business partnerships• Female athletes and WNBA players have seen exponential growth in influencer value• Service-based and B2B businesses see surprising success using athletes for humanizing technical offerings• Testing multiple smaller influencer partnerships helps identify which personalities truly resonate with your audience• Even "mundane" industries benefit from influencer partnerships that add storytelling elements• Internal employee engagement represents an overlooked opportunity for influencer collaborations• Micro-influencers with highly engaged communities often outperform celebrities for specific target audiences----Guest Contact Information: https://www.linkedin.com/in/ishveenjolly/https://opensponsorship.com/—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

Jeff Greenfield of Provalytics joins us to reveal the challenges of modern marketing attribution and how AI-driven analytics can help marketers understand which efforts drive results.Marketers still struggle to identify which half of their ad budget is wastedThe shift from brand to performance marketing has created an overemphasis on clicks, not impressionsDigital marketers often overlook that awareness through impressions must precede sales-driving clicksMost businesses deal with 10–15 conflicting sources of "truth" across platforms and agenciesGA4 and legacy analytics often miss the value of TV, podcasts, and other non-digital mediaGrasping “ad stock” – how campaigns influence sales over time – is key for accurate attributionAI models that assess incrementality reveal which efforts actually drive more salesComplex customer journeys across Meta, Google, and Amazon complicate attributionStrong models evaluate three key elements: ad stock, saturation, and media synergyThe surge in Amazon search (35% of product searches) and AI tools is reshaping marketing-------------Guest Contact Information: https://www.linkedin.com/in/jeffgreenfield/https://provalytics.com—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

This week on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Mike Arce to the show. Mike is the CEO & Founder of Loud Rumor, which helps fitness studios dramatically increase membership by improving their marketing strategies through consulting. Today, Mike joins Bryan to talk about his business, lead generation marketing, implemented technology, and other implications around fitness operations.   One Powerful Quote: 34:57: “If you gamble, you're just playing off feeling, but if you play the game, you do the right moves, and you live with the results.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:11: Bryan opens the show with Mike talking about his work experience. 7:31: Bryan and Mike talk about technology tools, changes in business development, and defining successful marketing. 30:37: Mike shares his thoughts on understanding contextual data for your business. Bullet List of Resources: https://www.loudrumor.com/ Guest Contact Information: https://www.linkedin.com/in/mikearcelive/ https://x.com/MikeArceLive https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

Bruce Clay, the father of SEO, discusses how AI is reshaping digital marketing while SEO remains foundational.SEO has evolved from simple keywords to expertise, experience, authoritativeness, and trustworthiness (E-E-A-T).Bruce's "siloing" method organizes content by topic to showcase subject expertise.Proper "link equity" distribution is crucial but often misunderstood.Google's AI Overview has cut top organic click-through rates by up to 70%.Content that thoroughly answers questions performs best in search and AI results.Small businesses can compete using Google Business Profiles and local reviews while phasing in SEO.Bruce suggests four-week sprint planning for SEO due to constant algorithm shifts.Question-based searches have grown from 4% to 16% of all queries.Websites need technical excellence just to qualify for rankings.—----------Guest Contact Information: https://www.linkedin.com/in/bruce-clay/https://www.bruceclay.com/https://www.seotools.com/—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

In this engaging episode, we explore the transformative potential of artificial intelligence in the world of marketing. With John Munsell, a leading expert in implementing AI-first strategies, we dive deep into the essentials of integrating AI into business practices.  • Importance of adopting an AI-first mindset • Strategies for implementing AI across different departments • Understanding the gap between perceived and actual AI adoption • Key roles in AI governance and operations • Elevating productivity through AI integration • The critical role of training in cultivating an AI culture • Encouraging innovation and collaboration within organizations • Examples of companies successfully leveraging AI • How to articulate customer problems effectively —-Guest Contact Information: https://ingrain.ai/ https://www.bizzuka.com/ https://www.linkedin.com/in/jwmunsell/ —----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

This week on the Fitness + Technology podcast, host Bryan O'Rourke welcomes back Hans Muench to the show. As the Director of International Development at FIT-C, he leads the council's efforts to grow the fitness industry, improve fitness user experience, and mature the collection of real-time wellness data through the creation of interoperability standards for technology-based fitness devices. With over 35 years of experience in the health and fitness sector, Hans has a deep understanding of the global trends, challenges, and opportunities in this dynamic and evolving industry. Today, Hans joins Bryan to talk about the industry's upcoming events, European fitness trends, and using AI tools for presenting truthful information. One Powerful Quote: 14:36: “Truth is much more difficult to present than fact and information in general because so much of it is junk.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:00: Bryan and Hans talk about upcoming industry events happening. 6:48: Hans shares his observations on European fitness trends. Bryan comments on the top operators marrying technology integration with super talent.  9:00: Hans shares an example on tech integration best serving customers, and Bryan gives his thoughts.  11:33: Bryan inquires with Hans about Google's NotebookLM and other AI tools. 14:25: Bryan and Hans talk about using information networks to discern truth.  Bullet List of Resources: https://hub.healthandfitness.org/hfa-show https://www.fibo.com https://www.europeactive.eu/ehff https://fitchandfameetup.rsvpify.com https://notebooklm.google/ Guest Contact Information: https://www.hans-muench.com/ https://www.linkedin.com/in/hans-muench-653346a/ https://x.com/Lazarusmunich https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

This week on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Ian Mullane to the show. Ian is the Founder & CEO of Keepme, an AI-powered sales and marketing CRM platform for the fitness industry. Launched in April 2019, Keepme has customers globally and assists hundreds of clubs with member acquisition and retention. Today, Ian joins Bryan to discuss AI tech adoption, his business, and operational insights across the industry. One Powerful Quote: 26:43: “Every unique idea only becomes executed because of the team that surrounds you.”  4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:00: Bryan and Ian talk about tech adoption barriers across the industry. 8:21: Ian highlights key misunderstandings about AI.  15:52: Bryan inquires about Keepme's integration with their customers.  18:18: Bryan asks Ian about Keepme's unique value proposition.  21:54: Ian further talks about Keepme's interface and communication for potential prospects.  26:26: Ian shares his pearls of wisdom to the listeners. Bullet List of Resources: https://www.keepme.ai/ Guest Contact Information: https://www.linkedin.com/in/ianmullane/ https://x.com/ianmullane https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

Courageous conversations and addressing blind spots are key for leaders to overcome challenges and unlock potential. In this episode, Adrian Koehler highlights authentic communication, emotional intelligence, and marketing strategies.• The power of courageous conversations• Overcoming leadership blind spots• How the "law of deservingness" affects self-sabotage• Genuine connection in coaching• Standing out in digital marketing• Aligning authenticity with audience engagement• Coaching for true transformation• Difficult discussions that drive growth—--Guest Contact Information: - https://takenewground.com/- https://www.linkedin.com/in/adriankoehler- https://www.instagram.com/adrian.k—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

This week on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Doug Miller to the show. With extensive experience as an industry advisor, including his role with IHRSA's European Council, Doug brings valuable insights into the evolving fitness landscape. As the owner of Virtual Road Show, an innovative app providing transformational education to fitness professionals worldwide, he shares his perspective on industry trends and the future of fitness. Today, Doug joins Bryan to discuss his business, industry developments, and the impact of technology on fitness education. One Powerful Quote: 27:38: "I think we run a chance of relying a little bit too much on everything artificial, and we lose the humanity of being a club.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 4:20: Bryan opens the show by asking Doug about the early days of IHRSA and the European fitness industry. 18:12: Bryan and Doug discuss the competition in the European fitness market. 24:47: Doug shares his perspectives on how technology has changed in the European fitness market.  29:39: Doug talks about his business, Virtual Road Show. 39:18: Doug imparts his final pearls of wisdom to the listeners.  Bullet List of Resources: https://www.salesmakers.com/ https://www.healthandfitness.org Guest Contact Information: https://www.linkedin.com/in/salesmakers/ https://x.com/salesmakers https://www.facebook.com/salesmakers https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

Unlock the secrets of email marketing success with Jason Wright from Internationally Inspirely. Our episode dives into the vital role of email marketing in today's digital landscape, showing how it remains an essential tool for building connections and converting leads. We discuss misconceptions about email's effectiveness, strategies for authentic communication, the importance of deliverability, and tips for choosing the right marketing partners.• Debunking the myth that email marketing is dead • The critical role of email deliverability and DNS records • Strategies for nurturing client relationships through email • Emphasizing authenticity in email communications • Comparing ActiveCampaign and GoHighLevel for email marketing tools • The significance of integrating paid ads into the overall strategy • Guidelines for evaluating potential email marketing partners • Understanding the importance of sequencing in email outreach—----------Guest Contact Information: https://www.linkedin.com/in/thejasonwright/ https://intentionallyinspirational.com/ —----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Barry McDonald to the show. Barry is the CEO of NovoFit, an Australian owned and operated fitness equipment distribution company representing some of the top brands in the industry. With 20 years in the health and fitness industry, Barry has extensive experience and insight into the evolving potential of health, fitness, and wellness experiences from leading large-scale health club operations nationally to designing and developing premium fitness facilities across Australia and New Zealand. Today, he joins Bryan in a conversation on key global fitness trends, stoic leadership concepts, and other pearls of wisdom.   One Powerful Quote: 30:25: “Never take yourself too seriously and be willing to take on things that are uncomfortable.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 4:29: Bryan opens the show by asking Barry about fitness trends happening in the market. 13:17: Barry shares his experience from his previous roles and at NovoFit. 16:41: Bryan inquires with Barry about challenges faced by operators.  21:36: Barry gives his thoughts and experience on the new age of work today. 30:11: Barry imparts his pearls of wisdom to the listeners. Bullet List of Resources: https://novofit.com.au/ Guest Contact Information: https://www.linkedin.com/in/barry-mcdonald-297a38a8/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

Jonathan Baker from Punctuation joins me, Matt Bertram, to explore strategies for maximizing business value through strategic M&A and succession planning. Learn how to enhance profitability, strengthen market positioning, and reduce founder dependency to make your business more attractive for sale. For marketing service firms, we emphasize the benefits of niche specialization and standing out in competitive markets.Selling a business is complex, involving political dynamics and nuanced relationships. Drawing from my own experience selling a business in my 20s, we discuss understanding critical deal terms like earn-outs and employment agreements, adapting to new management, and addressing stakeholder conflicts. Jonathan shares real-world examples and cautionary tales, underscoring the importance of thorough preparation to protect your interests.We also dive into agency growth and profitability, tackling strategic decisions like selling versus continued growth. Topics include fee revenue per employee, avoiding scope creep, and distinguishing personal financial contributions. Whether preparing for a sale or pursuing growth, this episode offers actionable insights for informed entrepreneurial decision-making.Guest Contact Information: - https://www.linkedin.com/in/jonathandavidbaker/- punctuation.com—---More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

Unlock the secrets of multi-channel marketing with RJ Schultz from Blip Billboards. Learn how to engage audiences across platforms and build trust using Google's 7-11-4 rule: seven hours of interaction, 11 touchpoints, and four platforms. Discover the power of long-form content like podcasts to foster relationships and brand loyalty.RJ shares insights on blending digital and traditional strategies, showcasing full-funnel marketing's psychological and strategic advantages. Explore case studies, including McDonald's success in pairing digital ads with billboards for cohesive brand experiences.This episode emphasizes understanding your Ideal Customer Profile (ICP) to target audiences effectively in both digital and physical spaces. We highlight the importance of a 90-day advertising commitment and a balanced budget to achieve impactful results. From marketing psychology to actionable Blip Billboards strategies, gain valuable tips for businesses of all sizes to boost brand recognition and consumer engagement.---Guest Contact Information: - https://offers.blipbillboards.com/podcast - https://www.linkedin.com/in/schultzrj/—-More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

AI is transforming influencer marketing and content creation, with platforms like Corbett Drummey's LTX Studio leading the way. Generative AI surpasses traditional stock content, offering unique images and videos while addressing challenges like copyright and job displacement. Embracing tools like ChatGPT is essential for navigating the evolving marketing landscape, as AI enables brands to enhance safety protocols, vet creators, and elevate their strategies. User-friendly tools empower non-technical marketers, blending creativity and efficiency while underscoring the need for precision in automated content creation.Influencers remain pivotal in the digital age, maintaining authenticity and trust in an AI-driven world. By integrating AI with strategies like SEO and email campaigns, marketers can extend influencers' reach without compromising their personal touch. Corbett Drummey highlights the power of collaboration, combining skilled editors with AI-enhanced tools to harmonize human creativity and technological advancements. Together, these elements reaffirm the indispensable role of influencers while showcasing AI as a complementary force in the marketing realm.Guest Contact Information: - https://www.linkedin.com/in/corbettdrummey/ -https://www.lightricks.com/ -https://popularpays.com/ —----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

This week, on the Fitness + Technology podcast, Bryan O'Rourke shares his recording of his recent SIBEC webinar on 12 key trends for 2025 in the global fitness industry. This presentation covers trends for suppliers, gym and health club operators, and others in the global fitness industry. From M&A and finance, to digital fitness, GLP1's, Micro and Macro trends, Bryan covers a wide range of subjects about the future of fitness across every spectrum in the industry. One Powerful Quote: “Ideas are great, but execution and prioritization is the secret stuff that actually results in outcomes given a set of ideas.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:17: Bryan begins by talking about the landscape and understanding near-term and long-term trends.  9:01: Bryan talks about emerging programming and strength training. 11:04: Bryan talks about GLP1 longevity and health. 12:57: Bryan talks about authentic experiences or anti-badtech. 14:55: Bryan talks about human capital struggles. 16:27: Bryan talks about digital fitness for actively practicing self-care. 19:39: Bryan talks about finance and M&A. 21:13: Bryan talks about AI myths and inflated expectations. 23:25: Bryan talks about personalization at scale. 24:07: Bryan talks about self service solutions.  25:19: Bryan talks about cost of hesitations.  26:07: Bryan talks about the impatience economy.  26:58: Bryan talks about marketing success. 28:57: Bryan speaks on the micro convergence of five key trends in 2025. Bullet List of Resources: https://www.slideshare.net/slideshow/future-of-fitness-2025-bryan-k-o-rourke-pdf/273973112 https://www.sibecevents.com/ Guest Contact Information: https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

Ever wondered how to speak "Google's love language"? In our latest episode, Shanuda Noecole, creator of VegasRightNow.com, shares her journey from crafting passion-driven websites to mastering SEO. Learn how she transformed niche interests, from Las Vegas attractions to Southern soul food, into digital marketing success.Shanuda reveals SEO as an ongoing dialogue with Google, helping your content reach the right audience. From the evolution of email automation to modern SEO tools, discover how these strategies empower niche-focused businesses. Shanuda explains how analyzing data and understanding customer needs can turn content into a 24/7 sales machine.We also discuss how small businesses can boost brand presence using social media and podcasts. Platforms like TikTok are game-changers, turning valuable content into viral success. Shanuda highlights the importance of thought leadership, consistency, and Google's E-E-A-T guidelines for ranking higher in search results.Packed with actionable tips and inspiring stories, this episode is your guide to becoming a digital marketing pro.---Guest Contact Information: - https://shaundanecole.com/- https://www.linkedin.com/in/shaundanecole/ - https://vegasrightnow.com/—More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

Unlock the secrets of trust and communication in the digital age with PR expert Justin Goldstein. Learn how cohesive brand messaging across channels breaks silos to enhance recruitment, public policy support, and sales. Justin emphasizes trust's critical role in marketing, advocating for clear communication and early collaboration between departments to create seamless PR and marketing strategies.Discover how media relations align with business goals. Justin addresses challenges like inconsistent social media narratives and highlights building strong reporter relationships. He also explores leveraging LinkedIn and podcasts to amplify your brand, underscoring the patience required for effective PR.In crisis scenarios, reputation management is vital. Justin discusses proactive vs. reactive strategies and using storytelling to shape a positive brand image. He shares how PR drives growth through persuasive messaging, strategic storytelling, and consistent client communication.Maximize your media efforts with the right budget and infrastructure, ensuring your marketing assets deliver optimal results. Gain insights into boosting lead generation and client acquisition through strategic content distribution. This discussion reveals how PR can be a transformative tool for business success.—----------Guest Contact Information: - https://www.linkedin.com/in/goldsteinjustin/- https://www.pr73.com/ —----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here:https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

Today, on Beating Cancer Daily, Saranne is joined by Jacqui Bryan to explore the remarkable benefits of various leafy greens for cancer survivors. Jacqui focuses on incorporating these nutrient-rich vegetables into daily meals, highlighting the superiority of organic spinach, collard greens' anti-inflammatory properties, and cabbage's versatile nutritional profile. Their conversation sheds light on how these greens can significantly contribute to overall health and recovery for cancer patients. Jacqui Bryan is a certified nutrition specialist, whole health educator, health coach, and registered nurse. With extensive experience in functional medicine, Jacqui has been a pivotal figure in guiding many individuals toward healthier living through food-based approaches. Her work with the ComedyCures Foundation and Health Builder program underscores her commitment to promoting wellness, particularly for cancer survivors. "Real food provides better dietary benefits than processed options, which is why I advocate for fresh over powdered greens." ~ Jacqui Bryan Today on Beating Cancer Daily: ·     Spinach is particularly beneficial for cancer survivors due to its rich nutrient profile, including iron, folate, and vitamins A, K, and manganese.·     Collard greens are excellent sources of vitamins A, C, and calcium, with significant anti-inflammatory properties.·     Cabbage and its relatives, like Brussels sprouts and kale, are rich in vitamins B, C, and folate, offering nutritional benefits and anti-cancer properties.·     Bok choy is a nutritious addition to soups, providing vitamins C, A, and K, though it needs proper cooking to avoid a tough texture.·     Watercress, known for its spicy, bitter taste, is nutrient-dense and can help reduce DNA damage, though its seasonal nature sometimes makes it hard to find.·     Adding a variety of colored vegetables to your diet is crucial for obtaining diverse antioxidants and improving overall health.·     Romaine lettuce might be more beneficial than kale in some cases, offering a range of vitamins and nutrients.·     Arugula and microgreens are bold-tasting options with high nutritional value and should be included in a balanced diet. Guest Contact Information:https://www.JacquiBryan.comThe #1 Rated Cancer Survivor Podcast by FeedSpot and Ranked the Top 5 Best Cancer Podcast by CancerCare News, Beating Cancer Daily is listened to in more than 91 countries on six continents and has over 300 original daily episodes hosted by stage IV survivor Saranne Rothberg!   To learn more about Host Saranne Rothberg and The ComedyCures Foundation:https://www.comedycures.org/ To write to Saranne or a guest:https://www.comedycures.org/contact-8 To record a message to Saranne or a guest:https://www.speakpipe.com/BCD_Comments_Suggestions To sign up for the free Health Builder Series live on Zoom with Saranne and Jacqui, go to The ComedyCures Foundation's homepage:https://www.comedycures.org/ Please support the creation of more original episodes of Beating Cancer Daily and other free ComedyCures Foundation programs with a tax-deductible contribution:http://bit.ly/ComedyCuresDonate THANK YOU! Please tell a friend who we may help, and please support us with a beautiful review. Have a blessed day! Saranne  

Ever wondered how press releases can transform your marketing strategy? Sit back as Mickie Kennedy from eReleases reveals his journey from creative writing to becoming a press release maestro. Mickie shares fascinating insights into the art of storytelling within press releases, emphasizing how a captivating narrative can win journalists over and boost your business's success. Through Mickie's experience, you'll learn how press releases are not just about data or product launches, but about crafting stories that resonate.Press releases can be a powerful tool in today's fast-paced media environment, but they need to be done right. Mickie uncovers common pitfalls, like misdirected media targeting, and offers advice on utilizing platforms like PR Newswire effectively. You'll hear about the incredible success of the Dining Bond Initiative during the pandemic, which shows how a well-crafted press release can lead to widespread media attention and significant impact. Mickie also touches on how industry surveys can create media buzz and networking opportunities, making them a strategic asset in press release creation.-----Guest Contact Information: https://www.ereleases.com/https://www.ereleases.com/plan/----More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/review Free SEO Consultation: https://www.ewrdigital.com/discovery-call One-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session —The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/ https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com Follow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Amy Boone Thompson to the show. Amy is the Owner & CEO of IDEA Health & Fitness Association, the world's leading organization of fitness and wellness professionals and has been for more than 40 years. She is also Chairman for World Active, a global initiative meant to set up an open and transparent platform for the fitness and physical activity sector to get “more people, more active, more often”. Today, Amy joins Bryan to talk about her organizations, the future role of fitness professionals, and other interesting insights. One Powerful Quote: 15:54: “Be authentically you always." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:02: Bryan opens the show by asking why Amy acquired IDEA and her envisioned future for the organization. 6:44: Amy highlights what's happening at World Active and the challenges with her role. 10:45: Amy shares her views on technology and its influence on fitness professionals. 15:47: Bryan wraps up the show with Amy imparting her final pearls of wisdom to the listeners. Bullet List of Resources: https://www.ideafit.com/ https://www.world-active.com/ Guest Contact Information: https://www.linkedin.com/in/amybthompson/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

E-commerce expert Carolyn Lowe joins us to delve into online selling, sharing insights from her pioneering days at Dell to her role as founder of an e-commerce agency. Carolyn discusses the digital transformation reshaping consumer behavior and explains why a strong e-commerce strategy is essential for modern businesses. She reveals key steps for integrating online sales into any business model, especially as global events speed up the shift to digital. Focusing on e-commerce economics, Carolyn outlines a path to profitability, whether on a personal site or Amazon's vast marketplace.The conversation intensifies as we explore Amazon's strategies. Carolyn shares secrets of brand positioning and storytelling, highlighting how influencers and high-quality visuals boost conversion rates. Discover Amazon's push into advertising, positioning itself to rival Google by shifting focus from product sales to ad revenue. We also consider Amazon's potential TikTok acquisition and innovative ways for brands to leverage platforms like Twitch and Fire. Packed with insights, this episode is a must-listen for anyone aiming to thrive in the competitive e-commerce world.-----Guest Contact Information: https://www.linkedin.com/in/carolynbyronlowe/ https://roiswift.com/ —-More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/review Free SEO Consultation: https://www.ewrdigital.com/discovery-call One-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session —The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/ https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com Follow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Herman Rutgers to the show. As an expert in setting up and expanding international brands in durable consumer goods with a specialization in sports, health & fitness, Herman is the International Ambassador for EuropeActive, the leading non-profit organization representing the European fitness and physical activity sector, and Board Member to Basic-Fit, the largest fitness chain in Europe. Today, Herman joins Bryan to talk about an array of topics including industry acquisitions, different operational styles, globalism, and EuropeActive's European Health & Fitness Forum.  One Powerful Quote: 32:04: “The 4 P's of marketing are place, product, promotion, and price. I would add two other P's, people and profit.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:29: Bryan opens the show by highlighting Herman's background and EuropeActive's Deloitte Research Report. 11:11: Bryan asks Herman how he juxtaposes US to European operators.  16:32: Bryan inquires with Herman about geopolitical events impacting the industry. 26:13: Herman shares his thoughts on technology and its impact on the industry. 31:58: Bryan wraps up the show with Herman imparting his pearls of wisdom to the listeners. Bullet List of Resources: https://www.europeactive.eu/ Guest Contact Information: https://www.linkedin.com/in/herman-rutgers-9a984ab/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

Uncover the transformative power of trademarks in branding with Andrei Mincov, founder of Trademark Factory. Learn how owning a trademark can reduce CPC bid rates, protect your brand, and uphold authenticity in today's crowded digital marketplace. This episode is packed with insights for digital marketers and business owners, highlighting why a strong, protected brand is essential to stand out amidst AI-driven ad content and fierce competition.Explore the evolution of trademark laws and their impact on modern businesses. Hear the story of Sean Merriman's “Lights Out” brand triumph against industry giants, demonstrating the power of trademarks in defending brand identity. Andrei offers practical advice for small businesses facing brand disputes, emphasizing the importance of common law and first-use principles in protecting your brand.We also dive into the future of AI and intellectual property, discussing the impact of AI-generated content on existing IP laws. Andrei shares tips on prioritizing trademark strategies to maximize brand potential and safeguard against scams.-----Guest Contact Information: https://www.linkedin.com/in/andreimincov/https://trademarkfactory.com/—-More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: bestseopodcast.com/https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

Unlock the secrets to mastering sales and marketing synergy in the digital landscape with insights from Mark LaCour. Learn how to blend marketing-qualified leads with sales-qualified leads to boost conversion rates and drive revenue growth. With 27 years in the oil and gas industry, Mark shares examples of how the personal touch in sales can make a significant impact, even in an era of automation.Explore the benefits of hiring commission-based salespeople and the strategic edge of channel partnerships. Discover why stay-at-home parents could be your next sales superstars and how attractive commissions can fuel business growth. We'll also cover the rewards and risks of channel partnerships—they can boost cash flow but may pose risks if not managed carefully.Align your sales and marketing teams to create a powerhouse of brand awareness and client engagement. Learn how transparent pricing strategies build trust and how SEO can redefine your brand identity. Gain insights into account-based selling and marketing, and see how companies like ExxonMobil and Amazon leverage these tools to strengthen their public perception. Join us for innovative strategies to harmonize your sales and marketing efforts and build a resilient business.-----Guest Contact Information: https://www.linkedin.com/in/oil-and-gas-expert-speaker/https://oggn.com/ogsm/—-More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: bestseopodcast.com/https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Dr. Cedric Bryant to the show. As Chief Executive Officer & President, Dr. Cedric Bryant leads ACE with a focus on science-backed education to support health and exercise professionals, utilizing emerging fitness technology, championing inclusivity and diversity, and sharing quality information to help all people develop long-term healthy habits and keep people moving. Today, Dr. Cedrick joins Bryan to talk about his background, his views on the changes in professional education and training, and what he envisions happening in the future. One Powerful Quote: 14:43: “What gets measured is what gets the attention.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:15: Bryan opens the interview by highlighting Cedrick's background and his upbringing into the industry.  8:27: Cedrick shares his views on the change in professional education and training.  13:06: Cedrick extrapolates on the friction in these systematic changes. 15:33: Bryan asks Cedrick what ACE is doing organizationally to address these changes. 17:26: Bryan and Cedrick talk about health and wealth preservation.   21:14: Bryan inquires with Cedrick about what he envisions happening in the industry. 23:45: Dr. Cedrick imparts his pearls of wisdom to the listeners. Bullet List of Resources: https://www.acefitness.org/ Guest Contact Information: https://www.linkedin.com/in/cedricbryant/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Dave Wright to the show. Dave is the Founder of MYZONE, a cloud based and wearable technology fitness tracker that consists of a heart rate monitor chest strap and monitoring system that displays real time heart rate, calories, MEPs, and EFFORT to a watch, tv, or monitor whilst simultaneously creating an online logbook of all physical activity that can be viewed from anywhere in the world. He is also the owner of Creative Fitness Marketing (CFM), a global company with offices in the UK, Australia, and North America that has served the international fitness community for over 30 years and a member of the board for ukactive. Today, Bryan visits with Dave to discuss some interesting observations about ukactive, trends in the industry/direct to consumer fitness, and his advice as a serial entrepreneur.  One Powerful Quote: 29:39: “Whose providing these new trends?” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:18: Bryan opens the show highlighting Dave's background and asks about his observations and learnings as a founder. 8:59: Bryan asks Dave about ukactive. 11:14: Dave shares his thoughts on what's happening in the commercial fitness market. 14:43: Dave shares his thoughts on the hospitality vertical of the industry.  16:35: Dave talks about the direct to consumer segment. 22:23: Bryan inquires with Dave on overlooked trends happening in the space.  31:36: Dave gives his sentiments about cross global competition. 34:22: Dave imparts his pearls of wisdom to the listeners on being a fitness entrepreneur. Bullet List of Resources: https://www.myzone.org/ https://www.ukactive.com/ https://uk.cfm.net/ https://www.foundervsinvestor.com/#:~:text=Founder Elizabeth Zalman and Investor,In stores now!&text=Also available in E-book and Audiobook formats.&text=Every iconic tech company was once a startup. Guest Contact Information: https://www.linkedin.com/in/dave-wright-bbaa6110/ Dave@myzone.org https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

This week, on the Fitness + Technology podcast, Bryan O'Rourke shares his presentation live from Beyond Activ in New York. Beyond Activ is a leadership, investment, and business development event for owners, managers, and investors of health, wellness, fitness, and hospitality brands. Bryan was invited to present and host a panel on franchise innovation and growth with Emily Seaman, Head of Marketing from Momence, Bradford Smith, Chief Development Officer from PureGym, Eric Keller, VP of Support at Self Esteem Brands, and Justin Vartanian, Senior VP of International Division at Planet Fitness. You can access Bryan's presentation deck here: https://drive.google.com/file/d/1vSI72UFIcTKyT8G7yZ8jskOJaEknXvc6/view Recap of presentation is as follows: Key Drivers of Future Growth and Innovation (GII): Globalism, Demographics, Values, Technologies, and Economics are identified as the five mega-trend drivers of GII. Customer Spending and Attitudes: Younger generations (Gen Z and Millennials) are spending more on health and wellness than older generations. U.S. consumers consider going to the gym a core part of their fitness routine. Five Trends Impacting Businesses: Declining customer satisfaction due to cuts in customer service. Generative AI is shifting the internet experience from transactional to personal. Lack of differentiation and creativity in app and brand design. People feel overwhelmed by technology and desire more control and human connection. Traditional life paths and values are shifting, leading to uncertainty and a search for trust. 2024 Edelman Trust Barometer: Innovation and technology offer promise but also risk exacerbating trust issues and societal instability. CEOs are expected to address societal changes and lead on issues like job skills, technology ethics, and automation. Franchising and Competition: The International Franchise Association (IFA) tracks 9,000 brands in the U.S. alone, indicating high competition. There's also increasing cross-border competition for brands globally. Key Opportunities for Businesses: Prioritize the customer experience and personalization at scale. Differentiate through authentic branding and humanized technology. Embrace long-term thinking, adaptability, and a focus on human values and trust. CEOs should address societal impacts of innovation and lead on key issues. Overall, the presentation emphasizes the need for businesses to adapt to evolving consumer trends, technological advancements, and societal changes to drive future growth and innovation. please send podcast link asap ty One Powerful Quote: 9:45: “What this leads to inevitably for all firms and franchising is the balancing of humanizing their brands while futurizing their organizations.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:42: Bryan kicks off his presentation with the five leading trends influencing the industry. 12:04: Bryan asks the panel regarding growth strategy for franchising. 16:14: Bryan asks the panel about growth focus by geography, demographics, franchisees, or mergers/acquisitions. 19:35: Bryan asks the panel about leveraging technology to enhance franchise operations.  27:00: Bryan asks the panel about the challenge in executing innovation. 28:33: Bryan asks the panel about brand consistency and localization challenges for international brands. 32:59: Bryan asks the panel about low performing franchisees.  38:15: Bryan asks the panel about franchise saturation in the marketplace.  42:36: Bryan asks the panel about their personal slogans to business and life. 44:31: Bryan and the panel answer questions from the audience.  Bullet List of Resources: https://beyondactiv.com https://momence.com/ https://www.puregym.com/ https://www.sebrands.com/ https://www.planetfitness.com/ Guest Contact Information: https://www.linkedin.com/in/emily-seaman/ https://www.linkedin.com/in/bradfordsmithfranchise/ https://www.linkedin.com/in/eric-keller-cfe-6638a28/ https://www.linkedin.com/in/justinvartanian/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Adam Alfia to the show. Adam is the Founder of Real Time Feedback, which is a customer engagement platform that allows customers to directly interact with businesses in real time. Customers submit discreet feedbacks that are sent in real time to a businesses owners and managers. The business can respond using the in-app 2 way chat feature to work with the customer to resolve any complaints. Once the issue has been resolved, the business can send the customer a link to give a positive review of the business. Today, Adam joins Bryan to talk about his business and his insights in managing the customer experience. One Powerful Quote: 17:04: “Build it as if you are talking to a 3 year old.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:08: Bryan opens the show by asking Adam how customers have changed in a more digital world. 10:54: Adam speaks on the barriers in adopting customer engagement platforms. 16:18: Bryan & Adam talk about simplicity as a key differentiator. 17:48: Adam shares his advice for operators to resimplify their processes to be more customer friendly. 21:55: Adam imparts his savvy business advice to the listeners.  Bullet List of Resources: https://www.realtimefeedback.com/ Guest Contact Information: https://www.linkedin.com/in/adamalfia/ https://x.com/adam_alfia https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

This week, on the Fitness + Technology podcast, Bryan O'Rourke welcomes back the infamous Sal Pellegrino to the show. Sal has worked in the fitness and wellness industry in a variety of roles, from club owner to equipment sales professional, to industry trend spotter and advisor in leading organizations. He is currently the Executive Director for FISA, which provides valuable research and unique events for the commercial and not-for-profit fitness industry. Today, Sal joins Bryan to recap his experience at CanFitPro, FISA, and latest trends in the industry.  One Powerful Quote: 14:13: “We have to continue to share our collective wisdom.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:11: Bryan opens the show with Sal sharing his experience at CanFitPro. 4:53: Sal talks about FISA. 8:20: Sal shares his insights on the top trends happening in the industry. 12:49: Bryan asks Sal how operators can benefit from these trends.  14:44: Bryan inquires with Sal about the resistance in operators adopting technology solutions. 16:25: Bryan wraps up the show with Sal sharing the next FISA event and his contact information. Bullet List of Resources: https://beyondactiv.com/events/americas/ https://www.nunify.com/events/alloy https://fisana.org/ Guest Contact Information: https://x.com/Sal_Pellegrino https://www.linkedin.com/in/salpellegrino/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

This week, on the Fitness + Technology podcast, Bryan O'Rourke shares his panel discussion, The Download On Digital, from 2024 IDEA World live from Los Angeles. He is joined by fitness technology gurus Garrett Marshall, Eric Posner, Jeffrey Scott, Mike G. Hansen, and Deb/Debbie/Deborah Praver (Eble) as they take a deep dive into the latest trends, innovations, and how technology is revolutionizing the fitness industry. The panel also answers questions from the audience highlighting key topics in digitization, retention, hybrid experiences, strategies, content creation, and AI.  One Powerful Quote: 37:18: “You're not gonna get what you don't ask for." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:12: Bryan opens the panel discussion with Garrett Marshall and Jeffrey Scott discussing wearable technologies and fitness apps reshaping the role of group fitness/trainers and the opportunities/challenges presented for these experiences.  11:03: Garrett Marshall speaks on the impact of virtual reality on the industry, how he sees it evolving, and how group fitness/trainers can incorporate it. 13:41: Bryan asks Deborah to speak on the proliferation of online fitness content and its impact for digital participants. Jeffrey and Mike add their insights. 19:25: Bryan asks Jeffrey whether digitization has improved or hindered accountability/adherence and how professionals can strike a balance to maintain client relationships.  21:54: Bryan asks Mike how AI is reshaping the role of fitness professionals and what skills they should have to stay relevant and competitive.  25:22: Bryan answers a question on monitoring clients and the depth of personalization. 29:36: Jeffrey asks Mike how to speak to AI and ask the right questions/prompts. Garrett and Bryan add their thoughts.  32:55: The panel answers a question on creating valuable fitness content.   36:14: The panel answers a question on building your online community base.   38:38: The panel answers a question on noncompete concerns. 41:57: The panel answers a question on synchronizing group fitness teams and trainers with digital platforms. 47:13: The panel answers a question on conducting digital transformation.  51:23: The panel answers a question on niche vertical integration. 52:18: The panel answers a question on preferred style of training.  56:10: The panel answers a question on scaling an online business. 1:00:50: The panel answers a question on balancing in-training and online training rates.  Bullet List of Resources: https://www.linkedin.com/feed/update/urn:li:activity:7218632384433250304/?commentUrn=urn:li:comment:(ugcPost:7218632383250489344,7218701436937760769)&actorCompanyId=757050 Guest Contact Information: https://www.linkedin.com/in/garrettmarshall/ https://www.linkedin.com/in/ericmposner/ https://www.linkedin.com/in/jeffrey-scott-8b171447/ https://www.linkedin.com/in/mikeghansen/ https://x.com/Mike_G_Hansen https://www.linkedin.com/in/deb-debbie-deborah-praver-eble-b777486/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

Host and Guest: Jennifer Warmann-Bloss and Dena Woulfe Jill Moellering, Functional NutritionistEpisode Overview:In this episode of "Beyond the Mirror," we delve into the complex relationship people have with food, exploring themes of food obsession, addiction, and the journey toward intuitive eating. Guest Jill Moellering, a functional nutritionist, shares her personal experiences and professional insights on overcoming unhealthy eating patterns and fostering a healthier relationship with food.Key Points Discussed: Jill's Personal Journey: Jill discusses her own struggles with health issues exacerbated by stress and how inadequate treatments led her to explore nutrition and lifestyle changes. Her journey involved transitioning from dependency on supplements to addressing core issues like diet. Detox Experiences and Realizations: Initial success with detox programs that eliminate processed foods and sugars led to recurring cycles of binge eating, highlighting the temporary nature of strict dietary interventions. Addressing Food Addiction: Jill experimented with the carnivore diet, which didn't suit her, leading to the realization that her issues were more about her relationship with food rather than the food itself. Mental and Emotional Aspects of Eating: The discussion covers the psychological impact of dieting, particularly how restrictive diets can lead to food obsession and emotional eating. Jill emphasizes the importance of self-love and neutral thinking about food choices. Education and Intuitive Eating: Education about food's impact on the body is crucial. Jill practices and teaches intuitive eating, which involves understanding and responding to the body's needs without judgment. Social and Cultural Influences on Eating: Food is a social connector, and missing out on social eating experiences can also be detrimental. Jill discusses how societal pressures and unrealistic beauty standards contribute to eating disorders and body image issues. Practical Advice and Tools: Jill provides actionable advice for listeners, such as unfollowing social media accounts that promote unrealistic body images and following those that encourage body positivity. She advocates for small, sustainable changes in diet and mindset rather than drastic overhauls. Conclusion:The episode concludes with a hopeful message that individuals struggling with food-related issues are not broken but may need new tools and perspectives to develop healthier relationships with food and themselves.Guest Contact Information: https://www.facebook.com/wholebeanwellness https://www.wholebeanwellness.com/Hosts Contact Information: Social Media: www.instagram.com/ElementalWellnessandLongevity www.instagram.com/ElementalEsthetics www.facebook.com/ElementalWellnessandLongevity www.facebook.com/ElementalEsthetics

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Brandon Bean to the show. Brandon is the Co-Founder of Lumin Fitness, a smart movement platform with a cutting-edge operating system design to leverage the latest advances in computer vision, digital displays, and machine learning to deliver personalized, interactive fitness experiences. Today, Brandon joins Bryan to talk about his business and key trends happening in the space. One Powerful Quote: 15:55: “Data is dopamine.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:33: Bryan asks Brandon's opinion on the latest trends in machine learning, personalization, and technology. 5:52: Brandon talks about his business, Lumin Fitness. 9:40: Brandon articulates how he conceptualized Lumin's business model. 17:01: Bryan inquires with Brandon on pricing strategy. 18:26: Bryan and Brandon discuss globalization of the major fitness brands and the implications on their business strategy. 23:01: Bryan wraps up the show by asking Brandon to impart his final advice to the listeners. Bullet List of Resources: https://lumin.fitness/ Guest Contact Information: https://www.linkedin.com/in/brandon-bean-5523a8/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Chris Edwards to the show. Chris is the Founder & CEO of TriCore Wellness which focuses on the integration of technology, health data, and professional coaching. TriCore Wellness seeks to develop and provide comprehensive wellness solutions for individuals, employees, and businesses. Today, Chris joins Bryan to talk about his business and truly define what wellness means.  One Powerful Quote: 2:53: “Wellness is essentially living optimally without limitations.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:46: Bryan opens the show by asking Chris how he defines the term wellness.  4:12: Chris highlights the key trends in the wellness industry space. 5:49: Bryan inquires with Chris about how to deploy these solutions. 6:54: Chris talks about the repercussions in some of the recent medical interventions happening today in wellness.  8:07: Bryan and Chris talk about the implications in integrative care and health preservation for the aging population in the United States.  9:50: Chris shares his story about TriCore Wellness. 13:04: Chris elaborates on the strategic and growth perspective for TriCore Wellness. 14:54: Bryan wraps up the show with Chris imparting his final pearls of wisdom to the listeners. Bullet List of Resources: https://tricorewellness.com/ Guest Contact Information: https://www.linkedin.com/in/chris-edwards-367094196/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Alan Thompson to the show. Alan is the founder and CEO of GroeFit, a gym member management software powered by computer vision technology. GroeFit leverages cutting-edge AI to provide gym staff with real-time insights, transforming big box gyms into supportive communities that recognize and nurture every member's fitness journey. Today, Alan joins Bryan to talk about GroeFit and why automated engagement is table-stakes for organizations.  One Powerful Quote: 13:38: “Get good at marketing, really good at marketing.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:10: Bryan opens the show with Alan sharing his journey to launching GroeFit.  5:17: Alan talks about personalization and how GroeFit delivers personalized experiences.  8:28: Alan explains why automated engagement and personalization are table-stakes for large organizations.  11:50: Alan shares his insights and pearls of wisdom to the listeners.  15:20: Bryan and Alan talk about some of the tech at GroeFit.  21:35: Bryan wraps up the show with Alan. Bullet List of Resources: https://groefit.io/ Guest Contact Information: https://www.linkedin.com/in/alantheus/ https://x.com/AlantheusT https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Steven Webster to the show. Steven is the CEO of ASENSEI which captures sports apparel and knowledge into software so that fitness equipment, training apps, and connected fitness products can coach and correct customer's movement in real-time. ASENSEI aims to strengthen engagement by turning solo practice into instructional learning, locks in brand loyalty by connecting coaching to clothing, and increase retention by showing customers measurable progress along a learning path. Today, he joins Bryan to talk about his business and the digital landscape of personalized training. One Powerful Quote: 8:51: “Challenges are just hooks for opportunities.”  4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:03: Bryan opens the show by asking Steven about the digital landscape in digital wellness. 6:40: Steven shares his views on the innovator's dilemma.  9:24: Steven comments on the risk reward dynamic in business valuations.  11:12: Bryan inquires with Steven about his business, ASENSEI.  14:13: Steven talks about his journey and what he has learned. 17:41: Bryan wraps up the show by asking Steven to impart his final advice to the listeners. Bullet List of Resources: https://www.asensei.ai/ Guest Contact Information: https://www.linkedin.com/in/stevenwebster/ https://x.com/stevenjwebster https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

In this enlightening episode, we dive deep into the complexities of handling life post-betrayal and navigating the path to divorce with financial experts Becky Wuest Creavin and Patti Janco Tupper. Both speakers share invaluable advice on dealing with the unexpected challenges that come with becoming suddenly single, particularly after a betrayal. Here's what we covered:  Understanding Betrayal and Its Consequences: Discussion on how betrayal impacts relationships and when it might lead to divorce. The importance of understanding whether reconciliation or separation is the right path, and the significance of establishing a plan if divorce seems imminent.  Financial Preparedness: Patti and Becky emphasize the crucial steps for financial preparedness, especially for women. Key actions include understanding your assets and liabilities, establishing credit, and knowing your financial advisors. They discuss the importance of creating a comprehensive financial picture before making any major decisions.  Immediate Steps Post-Divorce Announcement: How to cope when you are blindsided by divorce. Practical advice on assessing personal spending, understanding the costs of maintaining assets, and recognizing personal financial habits.  Choosing the Right Legal Help: Tips on selecting the appropriate attorney for your divorce, considering whether a more aggressive approach (a "shark") or mediation is suitable for your situation. They highlight the balance between getting fair settlements and avoiding excessive legal fees.  Post-Divorce Financial Management: The significance of revising wills, insurance policies, and beneficiary designations post-divorce. It's crucial to update these documents to reflect your new status and ensure that your financial and legal affairs are in order.  Long-Term Financial Security: Advice on consulting with financial advisors to ensure long-term viability of your financial plans. They stress the importance of understanding whether you can sustain your lifestyle post-divorce.  Success Stories: Becky and Patti share inspiring success stories of clients who navigated through the financial turmoil of divorce to achieve stability and confidence in managing their finances independently.  Final Thoughts: Encouragement to seek help and ask questions without feeling embarrassed about lacking financial knowledge. The importance of being proactive, informed, and engaged in managing your finances, especially in times of personal upheaval.  Where to Learn More: For more insights and advice from Becky West Creavin and Patti Janco Tupper, visit their LinkedIn profiles.  This episode provides essential strategies for anyone facing the daunting prospect of sudden singleness due to betrayal, ensuring they come out stronger and more financially savvy on the other side.  Guest Contact Information:  Becky Wuest Creavin: LinkedIn  Patti Janco Tupper: LinkedIn  https://www.linkedin.com/in/coripatti/  packyteam@bisonwealth.com  

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Federico Imparatta to the show. Federico is the founder of Ataraxy, a digital product agency, which helps lead strategic development and execution of digital solutions that drive business growth. His team's technical expertise is in software & hardware development, product development, and design to deliver high-quality digital products with the overarching goal of empowering entrepreneurs to thrive in the digital era. Today, he joins Bryan to talk about his business and the reality of developing digital fitness products. One Powerful Quote: 35:07: “Don't ever fall in love with the idea.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:18: Bryan opens the show by asking Federico about developing digital fitness products.  7:44: Federico talks about the managing expectations when crafting digital solutions.  11:38: Bryan and Federico discuss how today's business thinking is influencing the development of approaches to crafting business processes. 19:55: Bryan inquires with Federico about data driven decision making and why that can be challenging. 23:37: Federico reveals his secret on how to keep a team/organization open minded to data driven decision making.  30:30: Federico shares his beliefs about the next trends in digital products and fitness.  35:06: Federico imparts his final pearls of wisdom to the listeners.  Bullet List of Resources: https://www.ataraxydigital.com/ Guest Contact Information: https://www.linkedin.com/in/federicoimparatta/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Tessa Thomas to the show. Tessa is the Co-Founder of Pipeline Solutions, a purpose-built automation and analytics platform for boutique fitness studio owners and operators. Today, she joins Bryan to talk about her business, automation and coding, and keeping the human touch in a digitized world.  One Powerful Quote: 21:51: “It's really still about people.”  4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:40: Bryan opens the show by asking Tessa about her background. 5:30: Tessa shares her observations about the startup world.  9:01: Tessa tells the story of what led to starting Pipeline Solutions and its benefits for operators.  15:16: Bryan and Tessa talk about coding and automation. 21:42: Bryan wraps up the show with Tessa imparting her pearls of wisdom to the listeners.  Bullet List of Resources: https://www.pipeline-solutions.co https://www.linkedin.com/in/tessat/ Guest Contact Information: https://www.linkedin.com/in/tessat/ https://twitter.com/TsquaredT tessa@pipeline-solutions.co https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Dan Uyemura to the show. Dan currently is a partner and coach at Torrance CrossFit and CEO of PushPress, a business management and billing platform for boutique gyms. With almost 20 years of seasoned web application development fused with a lifetime of entrepreneurial efforts, he has worked on a number of projects in software, technology, and the fitness space. Today, Dan joins Bryan to talk about his story, how operators should use tech, local marketing and boutique gym trends, and overall advice to entrepreneurs.  One Powerful Quote: 24:05: “Ideas are cheap, and execution means everything.”  4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:19: Bryan opens the show by asking Dan about his background.  6:58: Dan talks about the challenges of appropriate technology adoption in the industry space.  9:02: Dan shares the value proposition of PushPress.  11:23: Bryan and Dan discuss implementing technology in marketing.  14:18: Bryan inquires with Dan about PushPress and their offerings to small and medium sized businesses.   16:57: Bryan and Dan talk about trends in boutique fitness and personalized AI.  23:58: Bryan wraps up the show with Dan imparting his final advice to the listeners.  Bullet List of Resources: https://www.linkedin.com/in/danuyemura/ https://www.pushpress.com/ Guest Contact Information: https://www.linkedin.com/in/danuyemura/ https://twitter.com/hookgripper https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

Hey there, Rainmakers! This episode is a special treat as we welcomed Stefanie Gass, a master in aligning business, family, and faith. If you're wondering how to merge your passions with your profession without losing sight of what truly matters, Stefanie's journey from the depths of uncertainty to the peaks of purpose-driven success is a must-hear! Stefanie demystifies the process of finding your calling amidst the noise. With a heart as big as her vision, she shared how faith guided her through failures to a business that resonates deeply with her soul. Imagine navigating the world of entrepreneurship with a compass that points straight to your true north.  For anyone sitting there thinking, "How do I even begin to uncover my calling?" or "Is it too late for me?" this conversation with Stefanie could be your breakthrough! It's not about being the next big inventor or having a revolutionary idea; it's about tapping into the wealth of your unique gifts and using them to serve others in a way that only you can. Investment? Fear? Doubt? Stefanie tackles these head-on, proving that the path to success isn't paved with gold but with grit, grace, and a bit of guidance. Her approach strips away the complexities of starting a business, focusing instead on actionable steps fueled by purpose and passion. So, if you're ready to discover how to blend your calling with your career, or if you're simply in need of a dose of inspiration, this episode is for you. Hit play and let Stefanie Gass lead you through her story of transformation, faith, and the art of turning your passions into your life's work. This could be the moment you've been waiting for to spark change in your life and business. Let's dive in and make it rain, together! Links for this episode: Stefanie's Website: http://stefaniegass.com Connect with us: The Rainmaker Challenge: https://rainmakerchallenges.com/join ► Subscribe To Our YouTube Channel: https://bit.ly/33EdgBs ► Website: therainmakerfamily.com ► Facebook: www.facebook.com/diazfamilylegacy ► Instagram: instagram.com/chels_diaz instagram.com/steezdiaz instagram.com/therainmakerfamily ► Get Free Stuff On Amazon: stephensfreestuff.com/sfs Episode: minute by minute  00:00 Introduction and Welcome to Stefanie Gass 00:49 Understanding Your Calling 01:57 Stefanie's Journey to Finding Her Calling 02:57 The Importance of Faith in Business 04:12 Overcoming Business Failure and Personal Struggles 05:30 The Process of Discovering Your Calling 08:48 The Power of Consistency and Discipline 12:12 Understanding Your Gifts and Trials 12:55 Steps to Discover Your Calling 21:29 Success Story: From Unclear Calling to Successful Business 26:02 Final Thoughts and Guest Contact Information