Podcasts about guest contact information

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke welcomes Yves Preissler to the show. Yves is the Founder and CEO of YP Business Consulting, a globally active, privately owned advisory firm specializing in final-decision advisory and concept architecture for the fitness, wellness, recovery, sport, and hospitality industries. With over 20 years of international experience and more than 150 projects delivered across four continents, including the Middle East, Europe, Asia, Africa, and the Americas, YP works with boards, investors, developers, and operators at the earliest and most critical stages of decision-making, from concept validation through to full execution and performance. A member of the International Society of Hospitality Consultants (ISHC), a contributing author to Beyond Reps, and founder of AFROFIT, Yves brings a rare combination of strategic rigor, regional expertise, and operational clarity to every engagement. Today, he joins Bryan to share his perspective, and some genuinely candid views, on user experience, operational excellence, and what it takes to build fitness and wellness businesses that truly last. Check out FITC's 2026 Digital Pulse Report: https://www.amazon.com/dp/B0GTV2QT18 One Powerful Quote: 8:11: "All are attractive ideas, but not every idea is a strong business." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:33: Yves shares his journey from Europe to building fitness and wellness businesses across the Middle East and Africa, including founding AFROFIT. 6:55: Yves outlines the core principles he believes every fitness and wellness operator should be prioritizing in today's market. 9:30: Yves explains why human connection is the most critical driver of user experience and retention. 11:11: Bryan and Yves discuss what operational excellence truly requires in practice and why long-term viability demands the discipline to focus, not just build. 15:43: Yves shares where technology genuinely adds value in fitness and wellness operations and where operators risk mistaking complexity for progress. 22:37: Yves delivers his final advice on what will separate enduring businesses from those that don't last. Bullet List of Resources: https://yvespreissler.com/ https://afrofit.life/ Guest Contact Information: https://www.linkedin.com/in/yvespreissler/ https://x.com/ypreissler https://substack.com/@yvespreissler?utm_source=global-search yves@yvespreissler.com https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke shares his panel discussion from FIBO's Future Forum, "A Respectful Disagreement on AI & Its Hype Cycle." Moderated by Hans Muench, Bryan is joined by Pablo Viñaspre of FitnessKPI and Marcin Obel of Qodeca for an honest conversation about what's working in AI, what's falling short, and what fitness operators should actually be paying attention to. Listeners will gain practical insights, candid perspectives, and a discussion that moves beyond the buzzwords surrounding artificial intelligence. If you're evaluating how AI fits into your business strategy, this is a conversation you won't want to miss. Check out FITC's 2026 Digital Pulse Report: https://www.amazon.com/dp/B0GTV2QT18 One Powerful Quote: 45:10: "Most businesses don't have a strategy. They have a plan, and if you don't think of it in that context, you're never going to be able to benefit from the enablement of technology." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 4:41: Bryan and Marcin discuss the hype cycle surrounding the AI boom. 7:57: Pablo explains how AI can deliver genuine, measurable value for operators. 9:04: Marcin examines whether the challenge lies in the technology itself or in the expectations created by vendors and the media. 12:22: The panel discusses the evolution of language learning models and artificial general intelligence, including their potential as long-term investments and the question of credibility. 16:44: Pablo addresses plateaued product life cycles and how companies can continue building meaningful AI-driven growth strategies. 18:05: The panel agrees that the greatest barriers to AI adoption are people and organizational change management and not the technology itself. 24:29: The discussion explores where AI is genuinely improving fitness operations and member experiences and where it is being oversold or misapplied. 31:05: The panel debates whether mass personalization leads to better outcomes or simply higher engagement. 33:35: The conversation turns to accountability, governance, and risk management for operators and vendors implementing embedded AI technologies. 38:08: The panel discusses what minimum government standards for AI in the fitness industry could look like. 39:55: The speakers outline practical steps operators should be taking today to prepare their businesses for AI adoption. 45:50: The panel shares closing thoughts on the realities and the risks of overhyped AI. Bullet List of Resources: https://www.fibo.com/ https://fitness-kpi.com/ https://www.qodeca.com/ Guest Contact Information: https://www.hans-muench.com/ https://www.linkedin.com/in/hans-muench-653346a/ https://x.com/Lazarusmunich https://www.linkedin.com/in/pabloviñaspre/ https://x.com/PabloVinaspre https://www.linkedin.com/in/marcinobel/ https://x.com/marcinobel https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke sits down with Tracey Spain Estes, Senior Account Manager at LG Electronics. Tracey brings more than 20 years of experience in the health, wellness, and fitness industry, with a proven track record in strategic account leadership and sales performance. Her background includes leadership roles with Life Fitness and the YMCA, where she developed deep expertise in strategic development, sales operations, marketing strategy, and fitness training. With a strong focus on technology in the fitness industry, Tracey joins Bryan to explore the evolving role of screens in creating immersive fitness experiences and what this shift means for operators, members, and the future of connected fitness. Checkout FITC's 2026 Digital Pulse Report: https://www.amazon.com/dp/B0GTV2QT18 One Powerful Quote: 18:14: "Digital technology if designed properly and placed appropriately supports, emphasizes, and encourages that experience with the human." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:23: Bryan invites Tracey to share her professional background. 5:13: Tracey discusses LG Electronics as a consumer brand with a growing B2B vertical focus. 6:29: Tracey highlights what has surprised her most about the fitness industry. 8:08: Tracey addresses common pain points related to in-club screen displays and physical environments. 10:38: Tracey expands on screen applications beyond personalization. 13:54: Tracey shares her perspective on the future of immersive, in-club experiences. 19:07: Tracey offers advice for club owners on enhancing the member experience. 21:59: Tracey reflects on key learnings from other industry sectors. Bullet List of Resources: https://www.lg.com/us/ Guest Contact Information: https://www.linkedin.com/in/tracey-spain-estes-b031b018/ https://x.com/TSpainEstes https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke sits down with Florian Brauer, Senior Global Brand Manager for FIBO—the world's largest exhibition platform for health, fitness, and wellness. Florian oversees FIBO's global brand strategy, shaping its international identity and managing a growing portfolio of regional events, including FIBO Arabia. He also cultivates partnerships with industry organizations, federations, and thought leaders worldwide. As a central figure behind one of the industry's most influential gatherings, Florian plays a key role in bringing together leading commercial and educational programming each year in Cologne. Today, Florian joins Bryan to share insights into FIBO's evolution, its global expansion, and what to expect from their upcoming event. FIT-C Innovation Outlook Panel: Explore the session details here: https://www.fibo.com/germany/en-gb/show-programme/Programme-Details.4776.260915.en--what's-coming-what's-missing-what's-next-the-fit_c-innovation-outlook.html Subscribe to our newsletter: https://www.fittechcouncil.org/newsletter One Powerful Quote: 15:47: "I kindof have the feeling that there is a movement that's just starting." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:56: Bryan opens the conversation by exploring Florian's background and the growth of FIBO. 6:20: Florian discusses the significant evolution of FIBO's format and exhibition style. 8:07: Florian shares insights on FIBO's expansion into the Middle East and what that market represents for the industry. 12:02: Florian highlights FIBO's Future Forum and other upcoming events. 15:22: Florian leaves listeners with his key insights and advice. Bullet List of Resources: https://www.fibo.com/ https://www.europeactive.eu/ https://www.europeactive.eu/ehff Guest Contact Information: https://www.linkedin.com/in/florian-brauer-a43b96a3/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

Matthew Bertram sits down with David Albert of CRO Metrics to unpack what is actually changing across SEO, AEO, GEO, LLM visibility, and the modern stack as tools like Claude Code make custom apps and automations feel effortless.• the shift from bloated martech stacks to custom AI middleware and small internal apps • why compliance, governance, and shadow AI access are now daily marketing risks • using guardrails and shared boilerplates to democratize internal tool building • turning years of experiment data into RAG search and predictive CRO scoring • how SEO, AI visibility, and paid traffic performance depend on on-site conversion work • practical signs a site needs CRO even when the ask is “more leads” • a modern definition of CRO built on statistical validation and incrementality • starter tools and simple first tests like headlines, CTAs, trust signals, and form friction Guest Contact Information: https://www.linkedin.com/in/davidpaulalberthttps://crometrics.com/More from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke sits down with Chris Sullivan, recently CIO of Self Esteem Brands and now Lead Principal Advisor at Brillect. Together, they explore the realities of scaling technology in complex, franchise-driven environments. Drawing on his background in retail and digital innovation, Chris shares insights on navigating growth, overcoming operational challenges, and cutting through the noise of AI hype to uncover real business value. Now advising organizations through Brillect, he delivers strategic insights grounded in experience, research, and proven practices—helping companies drive digital transformation, harness data effectively, enhance operational excellence across domains, embrace AI innovation, and accelerate sustainable growth. The conversation also examines the fitness industry's current level of digital maturity, barriers to adoption, and the evolving role of technology in shaping member experiences, mergers, and future-ready organizations. FIT-C Innovation Outlook Panel: Explore the session details here: https://www.fibo.com/germany/en-gb/show-programme/Programme-Details.4776.260915.en--what's-coming-what's-missing-what's-next-the-fit_c-innovation-outlook.html Subscribe to our newsletter: https://www.fittechcouncil.org/newsletter One Powerful Quote: 15:08: "This is a situation where you have to paint the train while it's moving." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:00: Bryan opens the discussion by introducing Chris's background and the key lessons from his experience. 7:22: Chris shares common themes and challenges he has encountered while scaling organizations within complex environments. 9:48: Bryan and Chris explore the noise and hype cycle surrounding AI, discussing the gap between theory and real-world business value. 15:02: Chris provides his perspective on the fitness industry's level of digital maturity and the key sources of friction in adoption. 17:13: Bryan asks Chris about the future of technology-enabled organizations and their impact on customers and members. 19:55: Chris discusses the technology requirements for mergers and consolidated organizations. 22:18: Chris outlines the key factors he believes will transform the fitness industry. 24:45: Chris shares his key takeaways and advice for listeners. 27:08: Chris discusses his current work and provides his contact information. Bullet List of Resources: https://www.sebrands.com/ http://www.brillect.com Guest Contact Information: https://www.linkedin.com/in/chrissullivan55422/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke presents "Gamification That Pays: Inside the Referral + Loyalty Tactics Fueling Growth," a panel discussion recorded live at the HFA Show in San Diego. Bryan is joined by Heather Malstaff, Director of Sales & Operations at Extraordinary Brands; Martin Johns, Owner and General Manager of Raintree Athletic Club; and Amie Boring, Technical Solutions Consultant at Chuze Fitness. Together, they examine how referral programs, loyalty strategies, and gamified campaigns are being leveraged to shape member behavior and accelerate sustainable growth. Drawing on real-world case studies and industry experience, the panelists share key insights and practical frameworks that can be implemented immediately—whether you are launching your first incentive program or optimizing an existing strategy. One Powerful Quote: 14:43: "Technology is not a surrogate for the personal touch that inspires referrals."  4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 5:30: Bryan opens the discussion by asking Heather to outline the key elements of developing effective referral and reward programs. 10:30: Bryan asks Martin to discuss the systems and solutions required to successfully implement and scale referral and incentive initiatives. 15:15: Bryan asks Amy to share her perspective on critical considerations for deploying and integrating technology stacks that support these programs. 18:49: The panel explores the challenges associated with technology adoption and how organizations can effectively navigate implementation barriers. 21:13: The panel addresses the financial dimensions of these strategies, including return on investment and customer acquisition cost considerations. 28:22: Bryan and the panel examine the role of gamification in driving motivation and engagement within referral and rewards programs. 34:50: The panel highlights the importance of digital interactions and personalization in shaping the customer journey and improving attribution. Bullet List of Resources: https://info.perkville.com/ https://raintreeathleticclub.com/ www.extraordinarybrands.com https://chuzefitness.com/ Guest Contact Information: https://www.linkedin.com/in/martin-johns-b9ab2a24/ https://www.linkedin.com/in/heatherdarran/ https://www.linkedin.com/in/amie-boring/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

In this episode of the Fitness + Technology Podcast, host Bryan O'Rourke welcomes Jim Paro, Founder of Operate Fit, to the show. Operate Fit is a platform designed to help community-focused organizations modernize how they manage their operations. By replacing paper forms, scattered spreadsheets, and manual processes with centralized digital workflows, the platform helps facilities save time, reduce operational risk, and maintain compliance. In this conversation, Jim joins Bryan to discuss the operational challenges many facilities face today, why digitizing workflows is becoming essential for safety and compliance, and how better systems can help organizations run more efficiently while focusing on delivering great member experiences. One Powerful Quote: 17:03: "If we hadn't adjusted our course based on feedback and things we learned from our customers, I don't think we would be as successful." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:04: Jim begins the conversation by sharing his professional background and his experience working with YMCA organizations. 5:44: Jim discusses the differences in innovation and technology adoption between commercial, for-profit organizations and nonprofit entities. 7:33: Jim introduces Operate Fit and explains how the platform was developed as a technology solution designed specifically for nonprofit organizations. 9:30: Jim expands on the functionality of Operate Fit, highlighting its practical applications and operational benefits for nonprofits. 13:41: Jim outlines some of the most significant challenges nonprofits face when adopting new technologies. 16:44: Jim concludes by sharing key insights and advice for listeners on leadership, innovation, and technology adoption in mission-driven organizations. Bullet List of Resources: https://operate.fit/ Guest Contact Information: https://www.linkedin.com/in/jimparo/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

In this episode of the Fitness + Technology Podcast, host Bryan O'Rourke welcomes Sunil Saha back to the show. Sunil is the Co-Founder and CEO of Perkville, a customer rewards and referral platform that integrates with e-commerce, point-of-sale, membership, and scheduling systems to deliver a seamless experience that drives engagement, referrals, and long-term loyalty. In this conversation, Sunil joins Bryan to explore member engagement strategies, gamification, system integration, and the evolving role of technology in strengthening customer relationships across the fitness industry. RSVP for FITC Reception: https://fitcmeetupreception.rsvpify.com One Powerful Quote: 20:42: "If you get too removed, then you start to lose insight on what's really important for the business." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 4:18: Sunil discusses the opportunities and challenges surrounding the practical application of technology within fitness operations. 8:04: Sunil talks about common execution hurdles and the shared barriers enterprises face when implementing new systems. 14:56: Bryan and Sunil discuss the future of the industry, capital allocation, and the evolving ROI of operational transformation. 20:19: Sunil shares key takeaways and strategic advice for operators navigating technology adoption. Bullet List of Resources: https://info.perkville.com/ https://hub.healthandfitness.org/hfa-show-schedule Guest Contact Information: https://www.linkedin.com/in/sunilsaha/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

In this episode of the Fitness + Technology Podcast, host Bryan O'Rourke welcomes Melissa Rodriguez, a market research leader in the fitness industry. Melissa has worked with organizations including HFA and Mindbody and has conducted numerous independent research initiatives. She recently founded her own firm, Datagonist, where she combines practitioner experience with research leadership to deliver strategic insights to the industry. Datagonist focuses on market dynamics and consumer behavior across the fitness and wellness landscape, providing data-driven insights that help operators, technology companies, equipment suppliers, and industry stakeholders better understand their markets and make informed decisions. Most recently, the Fitness Industry Technology Council (FITC) engaged Melissa and Datagonist to conduct a comprehensive research report on the U.S. marketplace, examining the evolving relationship between technology adoption and membership trends. In this conversation, Melissa joins Bryan to unpack the findings and discuss what they mean for the future of fitness. RSVP for FITC Reception: https://fitcmeetupreception.rsvpify.com One Powerful Quote: 12:51: "The fitness club is a well-being hub now. It's not just a place to exercise." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:13: Bryan opens the discussion with Melissa, outlining the scope and objectives of her research. 5:56: Bryan and Melissa dive deeper into key findings and the nuanced insights within the report. 8:47: Melissa shares her perspective on technology adoption in light of the data revealed in the study. 10:15: Melissa speaks on the barriers to entry for "never-members" and the industry's persistent enjoyment gap. 12:48: Melissa talks about rethinking and redefining what a fitness facility represents in today's marketplace. 14:05: Melissa highlights the most surprising finding from the research. 17:13: Melissa shares her contact information and how to learn more about Datagonist. Bullet List of Resources: https://datagonist.kit.com/datagonist Guest Contact Information: https://www.linkedin.com/in/melissarodriguezmba/ Melissa@exerciseboston.com https://x.com/exerciseboston https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

In this episode of the Fitness + Technology Podcast, host Bryan O'Rourke presents his webinar, "Adopting Proven AI Management Tools in Your Gym Operation," alongside Pablo Viñaspre of FitnessKPI. This in-depth session explores how fitness operators can implement practical AI solutions to streamline staff workflows, personalize member experiences, optimize marketing and sales performance, and improve retention and profitability. Bryan and Pablo break down which AI tools are delivering measurable results today, how to integrate them into existing systems, and how to responsibly scale AI across both single-site and multi-site operations. Designed for gym owners, executives, and industry professionals, this session provides actionable insights to help transform AI from industry hype into meaningful operational impact. One Powerful Quote: 29:27: "Another mistake is thinking that the customer journey is only to improve retention." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:10: Bryan opens the discussion with Pablo on adopting AI tools today and addresses the confusion many operators face regarding real-world applicability. 12:19: Pablo outlines practical implementation strategies and highlights where operators are successfully deploying AI in sales, lead conversion, operations, and analytics automation. 17:45: Bryan and Pablo discuss high-impact use cases, particularly automating repetitive tasks to improve efficiency and consistency. 23:00: Bryan and Pablo speak on applying AI across the customer journey and mapping touch points to enhance personalization and engagement. 31:44: Pablo speaks on if humans are better than AI with emotional intelligence. 36:00: Pablo speaks on why many operators fail to properly map their customer journey and how AI exposes operational gaps. Bullet List of Resources: https://fitness-kpi.com/ Guest Contact Information: https://www.linkedin.com/in/pabloviñaspre/ https://x.com/PabloVinaspre https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

In this episode of the Fitness + Technology Podcast, host Bryan O'Rourke welcomes Steffie Bryant to the show. Steffie brings a strong background in gym operations, sales, and currently serves as President of Keepme.ai, an AI-powered sales and marketing CRM platform designed specifically for the fitness industry. Since its launch in April 2019, Keepme.ai has expanded globally, supporting hundreds of fitness clubs in driving member acquisition, engagement, and retention. In this conversation, Bryan and Steffie explore the evolution of artificial intelligence, with a particular focus on agentic AI, autonomous agents, and the broader market implications of these emerging technologies. Together, they discuss how agentic tools are being deployed, what their adoption means for fitness operators, and how AI-driven systems are reshaping workflows, roles, and career trajectories across the industry. One Powerful Quote: 14:41: "It's better to ask for forgiveness than permission at times." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:35: Bryan introduces Steffie's professional background and her journey from gym operations to leading a global AI platform. 6:00: Bryan and Steffie discuss agentic AI tools and their practical applications within fitness businesses. 10:49: Steffie shares insights on deploying agentic tools and their implications for competitive marketplaces. 12:35: Steffie has a forward-looking conversation on how AI adoption will transform jobs and organizational structures. 14:16: Steffie offers career advice and strategic guidance for professionals navigating rapid technological change. Bullet List of Resources: https://www.keepme.ai/ Guest Contact Information: https://www.linkedin.com/in/steffie-bryant-0b577271/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

In this episode of the Fitness + Technology Podcast, host Bryan O'Rourke shares his recent webinar, "Strategies For Implementing Data Solutions For Gym Chains," presented alongside Pablo Viñaspre, Founder and CEO of FitnessKPI. This in-depth session examines proven strategies for successfully implementing data solutions across multi-site gym operations. Bryan and Pablo discuss how operators can adopt and scale analytics to improve member retention, enhance pricing strategies, and uncover new revenue opportunities. Designed for multi-site executives and industry leaders, this conversation provides practical, actionable guidance to help transform data into consistent, measurable business performance. One Powerful Quote: 15:58: "Focus beats sophistication always."  4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:04: Bryan opens the discussion by reframing data as a business decision challenge — not a technology project but an operating model transformation. 10:20: Bryan and Pablo address the paradox of "more data," highlighting common implementation pitfalls, governance challenges, and the tendency to focus on reporting errors instead of driving action. 15:33: Bryan and Pablo discuss the importance of focusing on the key drivers that materially impact outcomes. 22:01: Bryan and Pablo speak on finding the balance between company-wide consistency and local autonomy with avoiding over-governance that slows execution. 27:12: Pablo outlines a realistic game plan for data implementation that prioritizes action and measurable results. 34:21: Pablo shares his three core takeaways: addressing technology limitations, maintaining focus, and committing to action. 36:45: Bryan closes with his perspective on the future of data implementation and forward-thinking leadership within the fitness industry. Bullet List of Resources: https://fitness-kpi.com/ Guest Contact Information: https://www.linkedin.com/in/pabloviñaspre/ https://x.com/PabloVinaspre https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

In this episode of the Fitness + Technology Podcast, host Bryan O'Rourke welcomes back strategic advisor Pete Moore, Managing Partner at Integrity Square. Pete and his firm specialize in supporting passionate entrepreneurs, high-growth companies, and experienced executives by connecting them with the right sources of capital. At Integrity Square, Pete leads efforts in the health, active lifestyle, and outdoor sectors. During this insightful conversation, Bryan and Pete explore business strategy with a focus on mergers and acquisitions, private equity, and the current dynamics of the capital markets. They also discuss what today's operators need to be paying close attention to in order to stay competitive and capitalize on emerging opportunities. One Powerful Quote: 26:05: "Master the business that you currently own." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:47: Pete shares insights on the current state of mergers & acquisitions and private equity within the fitness and wellness industry. 14:26: Pete offers his predictions for the future of the industry. 20:31: Pete speaks about why some brands are failing to innovate and slowly adopt technology. 25:59: Pete leaves listeners with final pearls of wisdom and key takeaways for operators and entrepreneurs. Bullet List of Resources: https://www.halotalks.com/pete-moore/ https://www.integritysq.com/ Guest Contact Information: https://www.linkedin.com/in/peteymo/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

In this episode of the Fitness + Technology Podcast, host Bryan O'Rourke welcomes back industry veteran Carrie Kepple. Bryan and Carrie share a professional relationship spanning over 15 years, including their time serving together on the IHRSA Board of Directors. Carrie is a board member of the Fitness Industry Technology Council and a distinguished leader in the global fitness industry, having worked with prominent organizations such as Gold's Gym International and Les Mills. Her expertise lies in club operations, and she is the visionary behind Styles Studios, a pioneering fitness concept that combines four boutique studio experiences in one location. In this conversation, Bryan and Carrie dive into technology stacks, boutique fitness models, and the evolution of hybrid fitness concepts. One Powerful Quote: 12:03: "Don't get distracted by the shiny new toy. Stay in your lane." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:00: Bryan opens the discussion with Carrie's background and the creation of Styles Studios. 6:00: Carrie outlines her top three challenges with tech stack integration. 8:39: Carrie shares her insights on tech stack complexity and the high cost of switching systems. 11:09: Carrie emphasizes the importance of mapping the entire user experience for operators. 15:06: Carrie explores how AI tools can streamline the onboarding and member journey. 21:02: Carrie closes with impactful advice for fitness operators and tech innovators. Bullet List of Resources: https://www.stylesstudiosfitness.com https://www.soundhound.com/ Guest Contact Information: https://www.linkedin.com/in/carrie-kepple-414a555a/ https://twitter.com/CarrieKepple https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke shares his webinar, "Using Data & Technology To Drive Club Revenues," alongside Pablo Viñaspre of FitnessKPI. The session explores how data and digital tools are reshaping fitness business performance, with a focus on practical, real-world application. Listeners will gain actionable insights on improving member retention, optimizing pricing strategies, and unlocking new revenue opportunities through smarter use of analytics and technology. Designed for operators, managers, and industry professionals, this webinar provides a clear framework for making more informed decisions and driving measurable, sustainable growth. You can view the webinar deck here: https://www.slideshare.net/slideshow/using-data-technology-to-drive-revenue-fitness-kpi-12-25-webinar/284677394 One Powerful Quote: 32:48: "So deciding which moments in the customer journey or in the customer experience I can fully automatize and in which ones I have to go fully human to bring that value." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 1:46: Bryan opens the webinar by outlining the agenda, followed by Pablo introducing Fitness KPI and its role in data-driven decision-making for fitness operators. 8:58: Bryan and Pablo discuss why data proficiency is becoming a core organizational competency across the fitness industry. 11:50: The conversation turns to how leading enterprises are using data insights to improve the quality and speed of decision-making. 15:02: Bryan and Pablo explore the challenge many organizations face in extracting real value from AI, despite lagging in the development of critical AI capabilities. 18:57: Pablo identifies the most significant sales revenue opportunities currently available to fitness clubs. 23:31: Pablo highlights brands that are setting the standard for excellence in data insights and analytics execution. 29:01: Bryan and Pablo discuss the future evolution of technology stacks for fitness operators. 34:58: Pablo shares what he believes is the single most important mindset shift required to fully leverage data and technology. 37:40: Pablo explains how operators can translate data into concrete operational actions and meaningful KPIs. 42:25: Pablo provides software recommendations for effectively managing and centralizing data. 45:20: Pablo outlines the key barriers and concerns organizations face when implementing data and technology solutions. Bullet List of Resources: https://fitness-kpi.com/ Guest Contact Information: https://www.linkedin.com/in/pabloviñaspre/ https://x.com/PabloVinaspre https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke shares his keynote, "European Fitness Market Trends In 2025 And Beyond" live from the SC Fitness Annual Convention in Portugal. Bryan shares the spotlight for what's next in the European fitness market and the key differentiators needed for successful operators. Whether you lead a gym, studio, supplier brand, or digital platform, this talk is designed to expand your perspective and prepare you for what's ahead. To view the slideshow, go to: https://www.slideshare.net/slideshow/european-fitness-market-trends-2025-bryan-orourke-keynote-sc-fitness-conference/284499398 Apply for the 2025 Innovation Awards: https://www.fittechcouncil.org/fitc-innovation-award-2025 One Powerful Quote: 11:51: "The quality of your thinking determines the quality of your life." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 6:57: Bryan opens by emphasizing thinking big as the first major trend. 15:54: Bryan discusses the opportunities and challenges shaping the growth of the European fitness market, highlighting the importance of leaders distinguishing between strong ideas and effective execution. 19:14: Bryan expands on the role of capital as markets scale and mature in response to continued industry growth. 21:13: Bryan addresses evolving customer expectations, noting the growing demand for both digitization and human connection in the fitness experience. 30:01: Bryan examines current technology, AI hype cycles, and their implications for the industry. 37:03: Bryan reflects on the importance of people and collaboration, underscoring the theme of working together to achieve greater impact. 45:05: Bryan concludes by summarizing the key points from his talk. Bullet List of Resources: https://elementgyms.pt/ https://www.solinca.pt/ Guest Contact Information: https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke welcomes Vic Kurs, Senior Technology Advisor at Qodeca. Vic leads sales strategy, partnerships, and client success for Qodeca, a firm specializing in custom software and consulting for the fitness, sport, and healthcare sectors. With extensive experience across SaaS and health club operations, he helps organizations streamline workflows, enhance member engagement, and accelerate growth through integrated, data-driven digital solutions. Today, Vic joins Bryan to discuss practical technology adoption, the realities operators face with complex tech stacks, and how to build a smarter digital strategy for the future. One Powerful Quote: 13:03: "Before any business moves into the AI space, it is absolutely crucial to fix the basics and to put that right." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:33: Vic shares his background in technology and fitness, and the core challenges operators face in adopting new solutions. 7:52: Vic discuss short-term versus long-term thinking, execution pitfalls, and the switching costs associated with legacy systems. 12:42: Vic talks about the importance of infrastructure design and the operational challenges of automation. 17:02: Vic speaks on the biggest opportunities for improving technology adoption across the industry. 21:40: Vic shares his perspective on the shifting future of SaaS models in a world increasingly shaped by agentic AI. 32:03: Vic offers closing insights and practical advice for operators navigating digital transformation. Bullet List of Resources: https://www.qodeca.com/ Guest Contact Information: https://www.linkedin.com/in/vkurs/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

In this episode of the Fitness + Technology Podcast, host Bryan O'Rourke welcomes Uday Anumalachetty, Founder of Bright Medical Wellness, to the show. Uday is on a mission to redefine the health and wellness landscape by making transformative treatments—such as GLP-1 medications—more accessible to those who need them most. Motivated by his personal journey with weight challenges and the life-changing impact of GLP-1 therapies, Uday took the leap into entrepreneurship to build a service that not only improves access to these medications, but also prioritizes education, post-consultation care, and ongoing support. In this conversation, he shares his insights, vision, and personal experiences with Bryan, offering valuable perspective on the evolving intersection of healthcare and fitness technology. Apply for the 2025 Innovation Awards: https://www.fittechcouncil.org/fitc-innovation-award-2025 Register for Bryan's upcoming webinar Data & Technology to Drive Club Revenues:  https://us02web.zoom.us/webinar/register/WN_80ylSZ-TQGCe6hdkOhc7pw  One Powerful Quote: 20:07: "In order to make that recurring revenue stable, you have to able to innovate, but do it incremental steps that actually influences that customer journey real time." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:56: Bryan opens the conversation by asking Uday about the inspiration behind starting Bright Medical Wellness. 5:19: Uday discusses the future of transformative medications and their potential in the wellness space. 7:10: Uday speaks on how Bright Medical Wellness is shaping the future of fitness and wellness services. 9:38: Uday shares his perspective on how different components of fitness and wellness can be more effectively integrated. 11:57: Bryan and Uday discuss the challenges of technology adoption in health and wellness and the realities behind industry hype cycles. 19:21: Uday closes by offering valuable advice and key takeaways for listeners navigating their own fitness and wellness journeys. Bullet List of Resources: https://www.brightmedicalwellness.com Guest Contact Information: https://www.linkedin.com/in/productgeek/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

In this episode of the Fitness + Technology Podcast, host Bryan O'Rourke welcomes Lindsay Vastola to the show. With a rich background spanning corporate management and entrepreneurship, Lindsay brings a dynamic perspective to leadership and professional growth. Through her engaging keynote presentations, professional development workshops, and thought-provoking conversations, she empowers professionals to reach their full potential. As the founder of VastPotential, Lindsay helps organizations cultivate exceptional employee experiences and enhance performance through innovative staff development and vision-driven leadership education and coaching. In this episode, she joins Bryan to explore transformational leadership, the role of technology, and the discipline required to drive organizational success. One Powerful Quote: 24:45: "Leadership is an endurance sport. You are never there." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:16: Bryan opens the conversation by asking Lindsay to define transformational leadership and explain its importance. 7:04: Lindsay discusses why this style of leadership is increasingly vital in today's evolving workplace. 9:35: Lindsay outlines common productivity challenges teams face in achieving consistent performance. 12:21: Lindsay shares proven strategies she has implemented to help teams overcome these challenges. 16:13: The discussion turns to organizational culture, where Lindsay expands on Bryan's comments about fear as a limiting factor. 19:53: Lindsay examines how technology is reshaping transformational leadership and influencing collaboration within teams. 25:38: Bryan and Lindsay dive into the concept of discipline and the focus leaders must maintain to achieve lasting impact. 31:49: Lindsay offers her final thoughts and actionable recommendations for listeners seeking to elevate their leadership approach. Bullet List of Resources: https://vast-potential.com Guest Contact Information: https://www.linkedin.com/in/lindsay-vastola/ https://x.com/LindsayV_BP https://www.lindsayvastola.com/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke welcomes Brian Holmes, CEO and Founder of AI Front Desk. With hiring, training, and retaining frontline workers becoming increasingly challenging, AI Front Desk offers innovative artificial intelligence solutions that handle complex business tasks directly. By reducing dependence on traditional staffing models, the company helps streamline operations, improve efficiency, and minimize errors. Brian joins Bryan to discuss his company's approach and the practical impact these solutions are having across the industry. One Powerful Quote: 32:05: "Yes you can get to where you want to go. You just won't get there as fast as you want." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:47: Bryan opens the show by sharing Brian's entrepreneurial background. 8:42: Bryan asks Brian about the key lessons that led to the founding of AI Front Desk. 13:47: Bryan discusses the timeline behind launching AI Front Desk. 17:09: Brian addresses common misconceptions about agentic AI. 20:22: Brian outlines some of the core functions that AI Front Desk can perform. 25:33: Brian highlights the biggest challenges organizations face in adopting the technology. 31:20: Brian imparts his final pearls of wisdom to the listeners.  Bullet List of Resources: https://aifrontdesk.com/ Guest Contact Information: brian@aifrontdesk.com https://www.linkedin.com/in/brian-holmes-0a448566/ https://x.com/BrianAIFrontDsk https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

Today, on Beating Cancer Daily, Saranne is joined by Jacqui Bryan to explore the remarkable benefits of various leafy greens for cancer survivors. Jacqui focuses on incorporating these nutrient-rich vegetables into daily meals, highlighting the superiority of organic spinach, collard greens' anti-inflammatory properties, and cabbage's versatile nutritional profile. Their conversation sheds light on how these greens can significantly contribute to overall health and recovery for cancer patients. Jacqui Bryan is a certified nutrition specialist, whole health educator, health coach, and registered nurse. With extensive experience in functional medicine, Jacqui has been a pivotal figure in guiding many individuals toward healthier living through food-based approaches. Her work with the ComedyCures Foundation and Health Builder program underscores her commitment to promoting wellness, particularly for cancer survivors."Real food provides better dietary benefits than processed options, which is why I advocate for fresh over powdered greens." ~ Jacqui Bryan Today on Beating Cancer Daily: ·     Spinach is particularly beneficial for cancer survivors due to its rich nutrient profile, including iron, folate, and vitamins A, K, and manganese.·     Collard greens are excellent sources of vitamins A, C, and calcium, with significant anti-inflammatory properties.·     Cabbage and its relatives, like Brussels sprouts and kale, are rich in vitamins B, C, and folate, offering nutritional benefits and anti-cancer properties.·     Bok choy is a nutritious addition to soups, providing vitamins C, A, and K, though it needs proper cooking to avoid a tough texture.·     Watercress, known for its spicy, bitter taste, is nutrient-dense and can help reduce DNA damage, though its seasonal nature sometimes makes it hard to find.·     Adding a variety of colored vegetables to your diet is crucial for obtaining diverse antioxidants and improving overall health.·     Romaine lettuce might be more beneficial than kale in some cases, offering a range of vitamins and nutrients.·     Arugula and microgreens are bold-tasting options with high nutritional value and should be included in a balanced diet. Guest Contact Information:https://www.JacquiBryan.comThe #1 Rated Cancer Survivor Podcast by FeedSpot and Ranked the Top 5 Best Cancer Podcast by CancerCare News, Beating Cancer Daily is listened to in more than 91 countries on six continents and has over 300 original daily episodes hosted by stage IV survivor Saranne Rothberg!   To learn more about Host Saranne Rothberg and The ComedyCures Foundation:https://www.comedycures.org/ To write to Saranne or a guest:https://www.comedycures.org/contact-8 To record a message to Saranne or a guest:https://www.speakpipe.com/BCD_Comments_SuggestionsTo sign up for the free Health Builder Series live on Zoom with Saranne and Jacqui, go to The ComedyCures Foundation's homepage:https://www.comedycures.org/Please support the creation of more original episodes of Beating Cancer Daily and other free ComedyCures Foundation programs with a tax-deductible contribution:http://bit.ly/ComedyCuresDonate THANK YOU! Please tell a friend who we may help, and please support us with a beautiful review. Have a blessed day! Saranne  

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke shares his keynote presentation delivered live at FitLife's Club Network Conference in Seattle. Bryan explores the key trends transforming the global fitness industry from rapid technological advancements to the evolving importance of human capital. He emphasizes why now is a pivotal moment for leaders to shape the future of fitness. To view Bryan's slide deck, go to: https://www.slideshare.net/slideshow/future-of-fitness-2025-fitlife-club-network-keynote-seattle-2025-bryan-orourke/283944575 One Powerful Quote: 16:54: “Clarity is a superpower.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:34: Bryan gives an introduction to the major trends shaping the fitness industry and their impact on its future direction. 17:38: Bryan shares the opportunities and challenges that will define the next five years in fitness and wellness. 18:48: Bryan discusses the capital and financial shifts in the marketplace. 27:02: Bryan speaks on bridging the digital and physical gap through humanized experiences. 37:06: Bryan talks about business models that are driving innovation in health and fitness services. 44:12: Bryan highlights what's real in understanding the technology and AI hype cycle. 56:46: Bryan explains why people and trust are the most valuable assets today. 1:06:50: Bryan summarizes how translating strategy into execution can lead to meaningful change. Bullet List of Resources: https://fitlifeclubs.com/ Guest Contact Information: https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

SEO veteran Ian Lurie joins Matt Bertram to discuss navigating today's chaotic digital marketing landscape and why traditional metrics are becoming less reliable. They explore how the decline in click data requires a shift to lift-based measurement that correlates visibility improvements with revenue changes rather than traffic alone.• Marketers must focus on business performance over vanity metrics• Measurement requires correlating visibility (in rankings, SERP features, or AI mentions) with revenue increases • AI generates "average" content because it lacks human narrative capabilities• Creating effective content requires using AI as a tool within a human-directed creative process• Small businesses need to focus on teaching their audience and maximizing return on time invested• The core principles of effective marketing remain constant despite rapid technological changes• Tracking neutral user views rather than personalized search results provides better performance data• Testing should focus on revenue impact.—----------Guest Contact Information: https://www.linkedin.com/in/ianlurie/,https://www.ianlurie.com/—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comCheck out our backlog at Best SEO Podcast on YouTube and find our full-length video interviews @InternetMarketingSecrets on YouTubeFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show

In this episode of the Fitness + Technology Podcast, host Bryan O'Rourke welcomes back Chris Edwards, Founder and CEO of TriCore Wellness. TriCore focuses on the integration of technology, health data, and professional coaching to deliver comprehensive wellness solutions for individuals, employees, and organizations. Chris joins Bryan to discuss his business model and share valuable insights on current trends in integrative coaching and wellness services. One Powerful Quote: 7:51: “You have to unlearn before you can relearn.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:23: Chris and Bryan discuss how TriCore supports fitness operators by identifying business challenges and creating solutions that drive opportunities. 10:07: Bryan and Chris talk about exploring the unique challenges and emerging opportunities in wellness service products. 12:57: Bryan and Chris talk about addressing the disconnect between traditional fitness education and the evolving needs and expectations of modern consumers. 15:53: Bryan asks Chris why there hasn't been a fresh perspective on identifying and addressing service gaps in the fitness industry. 20:11: Chris shares closing thoughts and actionable advice for listeners navigating the future of wellness services. Bullet List of Resources: https://tricorewellness.com/ Guest Contact Information: https://www.linkedin.com/in/chris-edwards-367094196/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

Brad Wetherall, former head of Google My Business, reveals insider knowledge about how Google evaluates and ranks business profiles in the evolving search landscape. He shares crucial insights on trust factors, ranking signals, and how AI is reshaping local search strategies.• Google Business Profile (formerly Google My Business) remains critical despite the focus on AI and LLMs• The three most important ranking factors are business name, primary category, and reviews• Consistent review frequency matters more than total volume for ongoing relevance• Google has an internal "trust" algorithm that evaluates profile owners based on their editing history• Fake reviews can result in a 90-day review collection ban, making manipulation not worth the risk• Brand mentions are becoming more valuable than backlinks in the AI era• The AI overview feature heavily utilizes GBP data, making profile accuracy increasingly important• Photos should be geo-tagged and added regularly rather than all at once---Guest Contact Information: - https://www.linkedin.com/in/bradwetherall—More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comCheck out our backlog at Best SEO Podcast on YouTube and find our full-length video interviews @InternetMarketingSecrets on YouTubeFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show

Conversion expert Trevor Levine reveals essential strategies for maximizing results in an era where website traffic has dropped by an average of 58.5% due to AI overviews in search. As the selection process now happens off-page, businesses must be laser-focused on converting the visitors who do reach their sites.• Starting with pain points and amplifying the emotional impact of customer problems• Using video sales letters for higher-ticket items to prevent price-shopping before value is established• Creating clear differentiation between your solution and competitors' offerings• Developing testimonials that showcase before-and-after transformation stories• Building bold guarantees that reverse risk and increase buyer confidence• Optimizing checkout pages by reinforcing trust elements from your sales page• Avoiding the common mistakes that hurt conversion rates• Creating urgency through natural consequences rather than artificial scarcity-----Guest Contact Information: https://www.linkedin.com/in/ianlurie/https://www.ianlurie.com/—More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comCheck out our backlog at Best SEO Podcast on YouTube and find our full-length video interviews @InternetMarketingSecrets on YouTubeFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show

The SEO landscape is shifting dramatically with the rise of AI search and entity-based relationships, creating new challenges and opportunities for marketers. We explore how traffic patterns are changing as top-ranking sites lose clicks to AI overviews while brand searches increase, and discuss the critical importance of entity relationships in modern search strategy.• Entity SEO requires mapping relationships between data points like organizations, places, authors, and products• Structured data remains extremely valuable, acting as a "kindergarten reading level" translation of content for search engines• AI adoption in search is currently low (1-2% for Google's AI Mode), but preparing now gives marketers a competitive advantage• Many industries haven't yet felt significant impacts from AI search, creating a false sense of security• Technical SEO fundamentals remain crucial. Ensure your site is crawlable before pursuing advanced AI strategies• Large organizations like Apartments.com are integrating AI into products and operations while mapping complex entity relationships• Content pruning and topical focus are increasingly important as search engines evaluate expertise more carefully.----Guest Contact Information: https://www.linkedin.com/in/zacharychahalis/Apartments.com—More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show

AI is fracturing the search ecosystem and creating new opportunities for SEOs to expand their role and demonstrate greater business value in this evolving digital landscape.• Michael Buckbee discusses how AI is changing search and creating "siteless SEO"• Traditional SEO has primarily been Google optimization, but search is now becoming a feature embedded across multiple platforms• ChatGPT and other AI tools are often the first touchpoint for prospects, who may never visit your website• AI search operates on different rules than traditional SEO—domain authority matters less while content repetition becomes paramount• The BISCUIT framework helps marketers adapt: check technical foundations, conduct business intelligence, and shift content strategy• Post-purchase attribution surveys often reveal that AI search plays a larger role in customer acquisition than analytics suggest• Distributing the same content across multiple platforms strengthens your position in AI search results• Companies should track how their brand appears in AI responses and optimize accordingly• Content strategy should include both "faceless" (informational) and "face" (perspective-driven) content• Agentic search is emerging, where AI assistants conduct research on behalf of users and present summaries.-------------Guest Contact Information: - https://knowatoa.com/- https://www.linkedin.com/in/michaelbuckbee/—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show

Search is rapidly changing as traffic is being redistributed across platforms, with AI overviews and LLMs dramatically changing how users find information and interact with brands.• Two distinct camps exist in responding to AI changes: those who see it as a threat versus those who view it as an unprecedented opportunity• Despite traffic metrics declining, brand visibility may actually be increasing in places you can't easily measure• Media Mix Modeling (MMM) is emerging as a better way to evaluate marketing impact versus traditional attribution models• Website traffic is down approximately 58.5% due to zero-click searches and AI interfaces• Successful businesses need to focus on their topical authority rather than trying to rank for everything• Content pruning has become essential as excess pages create friction that slows down site performance• Understanding your ideal customer profile (ICP) and focusing on their specific needs is critical• LLMs are increasingly integrated with search engines, creating a merged experience for users• SERP analytics has replaced simple rank tracking as the way to measure competitive positioning------------Guest Contact Information: - https://www.demandsphere.com/demo/?affiliate_id=matt_bertram- https://www.linkedin.com/in/raygrieselhuber/ —----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show

In this episode of the Fitness + Technology Podcast, host Bryan O'Rourke sits down with Jeff Zwiefel, Executive Director of Longevity & Performance at Life Time. With over three decades of leadership in the health, fitness, and wellness industry, Jeff brings a wealth of experience in strategic planning, brand evolution, and operational excellence. As a key architect behind Life Time's transformation into a comprehensive healthy lifestyle company, Jeff shares his perspective on the future of wellness, the role of leadership in culture and innovation, and strategies for advancing health span and performance.  Tune in for a powerful conversation filled with insights from one of the industry's most influential leaders. One Powerful Quote: 25:57: “We have two lives, and the second one begins when we realize we only have one.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:04: Bryan opens the conversation with an overview of Jeff's extensive background and career journey. 4:33: The discussion turns to market bifurcation, as Bryan asks Jeff about evolving consumer demands and value delivery. Jeff explains how Life Time has strategically scaled to meet these shifting dynamics. 8:46: Bryan and Jeff explore the role of customer personas and how these insights influence alignment across the entire organization. 11:54: Jeff highlights emerging trends in health and wellness and shares how Life Time is innovating to meet these demands through enhanced service offerings. 17:00: The conversation delves into biotechnology and its growing influence on extending health span and optimizing performance. 20:16: Jeff discusses how Life Time maintains a strong cultural foundation while operating at scale, emphasizing the importance of human connection in large organizations. 24:37: Jeff concludes with key takeaways and lasting insights for listeners, offering wisdom from his decades of leadership in the industry. Bullet List of Resources: https://jeffzwiefel.com/ https://www.lifetime.life/ https://hbr.org/2008/07/putting-the-service-profit-chain-to-work Guest Contact Information: https://www.linkedin.com/in/jeffzwiefel/ https://x.com/JeffZwiefel https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

Kevin Surace, known as the father of virtual assistants, shares his insights on how AI is revolutionizing marketing and business operations. We discuss the democratization of content creation, the transformation of search, and why companies refusing to embrace AI are heading toward extinction.• AI is making marketers 10-100x more productive by enabling rapid content creation and analysis.• Content that previously took weeks can now be generated in minutes with equal or better quality.• The future of SEO is uncertain as AI assistants increasingly answer queries directly without sending users to websites.• People who use AI tools for everything are gaining massive advantages over those who are only "playing" with the technology.• Corporate policies banning AI use are equivalent to companies refusing to use the internet in the 1990s.• Creative professionals need to evolve from content creators to strategic partners who guide and refine AI outputs.• Marketing agencies must position themselves as "robot overlords" rather than doers to remain relevant.• The best implementation strategy is to start with tools like Microsoft Copilot before advancing to more sophisticated applications.• Successful AI adopters use these tools for every aspect of their workflow, not just occasional specialized tasks.--------Guest Contact Information: https://www.kevinsurace.com/https://www.linkedin.com/in/ksurace/—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show

Everything is changing in digital marketing, with SEO becoming more dynamic and YouTube emerging as one of the biggest ways to build your brand. For those afraid of video marketing, now is the time to take the leap and establish a YouTube presence.• YouTube content lives long-term, unlike other platforms where posts disappear within 48 hours• The most effective YouTube ads follow a hook-educate-call to action structure• Balance AI capabilities with human strategy to create marketing that stands out• Create custom audiences by training Google's AI based on your ideal customers' behaviors• Scale campaigns using the "tree method" rather than the "balloon method"• Target specific users through custom intent, affinity, and URL-based audience creation• Batch-film YouTube content monthly instead of trying to produce weekly videos• Use AI tools like Opus Clip to transform long-form content into daily shorts------Guest Contact Information: https://adoutreach.com/gift/https://www.linkedin.com/in/alericheck/—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show

In this episode of the Fitness + Technology Podcast, host Bryan O'Rourke welcomes Richard Grönberg, Founder and CEO of ECDESIGN — a leading 3D interior design software that empowers sales professionals to quickly plan and visualize any space without the complexity of traditional CAD tools. With over 10,000 companies across 170 countries using the platform, ECDESIGN is transforming how fitness and commercial environments are imagined and brought to life. Tune in as Richard shares insights into the power of design, his business philosophy, and how intuitive planning tools are shaping the future of space visualization in the fitness industry. One Powerful Quote: 18:31: “There are no shortcuts.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:51: Bryan asks Richard about the origins of ECDESIGN and what inspired him to launch the business. 5:25: The conversation shifts to Swedish design and how it influenced Richard's journey into the fitness industry. 7:15: Richard explains how design expectations have evolved and what users now look for when using ECDESIGN. 8:26: Bryan and Richard explore how gaming principles have influenced modern design tools and the role of technology in that transformation. 13:21: Richard shares his approach to leadership, organizational management, and his core business philosophy. 16:20: Richard offers closing thoughts and shares key insights for listeners from his entrepreneurial experience. Bullet List of Resources: https://www.ecdesign.se/ Guest Contact Information: https://www.linkedin.com/in/richard-gronberg/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

Sales and marketing are becoming increasingly interconnected, with the most successful businesses breaking down silos between departments. Digital marketers must expand their skill sets beyond specialized areas like SEO or content creation to embrace analytics, client communication, and sales principles.• Modern marketing requires understanding that different social platforms have unique algorithms and audience expectations• Focus on mastering one platform before expanding to others – content that goes viral on one platform may fall flat on another• We're experiencing a "trust recession" where cold outreach is less effective than in previous years• Live events and webinars are outperforming traditional video sales letters as they build relationships and establish trust• The two biggest problems facing sales teams are culture and skillset issues• AI is transforming sales processes through call analysis and highly targeted advertising• Data-driven targeting can reduce customer acquisition costs by 40-70%• The most effective sales approach today is consultative rather than aggressive• Building trust is more important than being liked – customers need to trust that you can deliver results-------Guest Contact Information: - https://www.linkedin.com/in/geoffketterer/—---More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show

In this episode of the Fitness + Technology Podcast, host Bryan O'Rourke is joined by Julian Barnes, Co-Founder and CEO of The BFS Network, a market intelligence and growth accelerator for beauty, fitness, and self-care businesses. In his role, Julian serves as a strategic growth advisor, helping BFS members enhance profitability and scale smarter. With a background that includes marketing leadership roles at Velocity Sports Performance and Oasis Day Spa, Julian later co-founded Body Local, NYC's premier networking platform for wellness professionals. Today, he leads BFS, which supports business owners by offering collaborative learning, operational training, and access to high-impact products and services. Tune in as Bryan and Julian explore innovation and the evolving needs of the modern, boutique fitness business. For those who wish to purchase the full BFS Report, use Discount Code FIT-C for $50 off. One Powerful Quote: 38:10: “Focus on the one thing that's the most important thing to get you to the next milestone.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 1:41: Julian shares his personal journey and background in the fitness industry. 4:13: Julian talks about the lifecycle of boutique fitness and how the industry is evolving. 7:40: Bryan and Julian reflect on the origins of boutique fitness and the iconic brands that shaped the space. 13:50: Julian talks about boutique modalities and the renewed popularity of pilates.  22:59: Julian speaks about the convergence of fitness, recovery, longevity, and beauty. 27:51: Julian offers his perspective on the growing role of strength training. 30:22: Bryan and Julian discuss intermediaries, membership dynamics, and business models. 37:57: Julian imparts his pearls of wisdom to the listeners.  Bullet List of Resources: https://bfsnetwork.com/ www.BFSReport.com https://www.slideshare.net/slideshow/the-rise-of-boutique-studio-fitness-concepts/66643673 Guest Contact Information: https://www.linkedin.com/in/julianabarnes/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

In this episode of the Fitness + Technology Podcast, host Bryan O'Rourke is joined by Eddie Arpin, Co-Founder of OfferingTree, a comprehensive website, scheduling, and payment solution designed specifically for wellness professionals. OfferingTree empowers coaches, yoga instructors, personal trainers, mindfulness teachers, and other wellness practitioners by streamlining digital operations, so they can focus on delivering exceptional client experiences. In this conversation, Eddie shares the journey behind OfferingTree, his insights into the evolving needs of wellness professionals, and practical advice on building trust, improving client engagement, and leveraging digital tools effectively. One Powerful Quote: 16:06: “Trust is the most valuable commodity in the world now.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:47: Eddie shares his software background and the origins of OfferingTree. 5:24: Bryan and Eddie talk about common pain points for wellness professionals.  9:37: Bryan asks Eddie about the value and impact of SMS marketing. 12:26: Eddie goes into evolving trends in content strategy and SEO. 14:57: Eddie shares his thoughts on payment processing and earning customer trust. 17:14: Bryan and Eddie discuss why tech stack integration matters more than ever. 25:54: Bryan wraps up the interview with Eddie imparting his final pearls of wisdom. Bullet List of Resources: https://www.offeringtree.com/ https://www.edelman.com/trust/2025/trust-barometer Guest Contact Information: https://www.linkedin.com/in/eddiearpin/ https://x.com/fifth_eddie https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

The customer journey has transformed from a linear path to a chaotic "choose your own adventure" experience as AI becomes increasingly embedded in search processes and content discovery.• Zero-click search has fundamentally disrupted traditional marketing as users get answers without visiting websites• Quality content with unique insights and authentic perspectives remains essential despite AI advancements• The traditional marketing funnel concept is outdated – customers enter and exit at various points across multiple channels• Attribution modeling is increasingly challenging with significant "dark social" interactions influencing buying decisions• B2B purchases involve complex buying committees with different stakeholders at various stages in their journey• AI propensity scoring helps predict customer behavior and personalize content experiences effectively• Accessibility principles align closely with AI-friendly content practices – clear, concise, well-structured content wins• Sales and marketing integration is evolving toward revenue operations with deeper collaboration between teams• Core SEO tenets remain crucial even as search technology evolves• Content must ultimately connect with humans, regardless of how it's discovered or delivered—------Guest Contact Information: https://www.progress.com/sitefinity-cmshttps://www.linkedin.com/in/sara-faatz-b67213/—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke shares his keynote, “The Key Trends Creating Opportunities and Challenges for the Global Fitness Industry in the Next 5 Years” live from Beyond Activ in Singapore. Bryan shares the spotlight for what's next for fitness across the globe — from emerging technologies and programming innovations to finance, business models, and the forces reshaping how to serve members and scale impact. Whether you lead a gym, studio, supplier brand, or digital platform, this talk is designed to challenge your thinking and equip you for what's ahead. To view the slideshow, go to: https://www.slideshare.net/slideshow/future-of-fitness-2025-keynote-bryan-orourke-beyond-activ-singapore-2025/280332550 One Powerful Quote: 7:41: “In a world deluged by irrelevant information, clarity is power.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:09: Bryan opens his keynote with “What if?” and the convergence of macro/micro trends.  7:47: Bryan talks about opportunities and challenges in the next 5 years.  11:31: Bryan articulates on business models as the mainstay configurations for fitness delivery.  15:40: Bryan speaks on biotechnologies and the new social constructs today.  17:40: Bryan defines leadership vision and the processes to execute on it.  19:09: Bryan recaps his presentation.  Bullet List of Resources: https://beyondactiv.com/ Guest Contact Information: https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke welcomes Pariskshit Dutt & Jackson Powell to the show. They are the founders of Fittest, a hardware-free heart rate tracking platform designed to help gyms boost member engagement, drive accountability, and increase retention. By seamlessly integrating with wearables, Fittest provides real-time in-studio and at-home tracking, gamification, and performance insights without the cost or hassle of additional hardware. Today, the two join Bryan to talk about their startup business and the challenges with data wearable technology. One Powerful Quote: 18:13: “The barriers to entry have never been lower.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:47: Bryan asks Pariskshit & Jackson their general thoughts on wearables. 7:36: Pariskshit & Jackson talk about creating better user experiences.  9:38: Bryan articulates on the innovator's dilemma; Pariskshit gives his feedback. 12:48: Pariskshit & Jackson speak on the idea behind fittestapp and its feature sets. 18:00: Pariskshit imparts his pearls of wisdom to the listeners. Bullet List of Resources: https://www.fittestapp.co.uk/ https://www.slideshare.net/slideshow/future-of-fitness-2025-bryan-k-o-rourke-pdf/273973112 Guest Contact Information: https://www.linkedin.com/in/pdutt111/ https://www.linkedin.com/in/jackson-powell-0b7362207/ pd@fittestapp.co.uk jackson@fittestapp.co.uk https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke shares his presentation “The Future of Fitness” live from SIBEC. Bryan offers a bold and thought-provoking look at how industry leaders can thrive amid rapid transformation. From navigating global micro and macro trends to redefining leadership, marketing, and digital strategy, this talk explores what it takes to succeed in today's evolving fitness landscape. You'll hear his insights on the rise of recovery and luxury experiences, the shifting role of human capital, the obsolescence of traditional SAAS platforms, and the growing demand for personalization in an “impatience economy.” To view the slideshow, visit: https://www.slideshare.net/slideshow/future-of-fitness-2025-sibec-2025-talk/279416288 One Powerful Quote: 5:50: “The challenge is how do you see the future, execute the present, and migrate through that gap?” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 1:50: Bryan opens his presentation with speaking on navigating global micro and macro trends. 8:13: Bryan articulates on why courage and leadership are the greatest elixirs for organizations.  9:43: Bryan covers why clarity is power to serving customer beliefs. 16:34: Bryan highlights the trends in experiences around recovery and luxury.  20:17: Bryan goes into human capital structures. 22:24: Bryan talks about digital fitness and the obsolescence of SAAS club management systems. 24:52: Bryan touches upon the consolidation of the industry and new technologies.   30:24: Bryan elaborates on personalization as it relates to the cost of hesitation and the impatience economy. 33:12: Bryan wraps up his presentation by sharing the new age of marketing.  35:27: Bryan recaps his presentation. Bullet List of Resources: https://www.sibecevents.com/ Guest Contact Information: https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

Ted Ted DeBettencourt from Juvo Leads shares how human-powered chat services capture significantly more leads than AI alternatives for businesses with high-value customers. Data shows that human operators outperform chatbots by at least 200% in converting website visitors to qualified leads, particularly for law firms, elective medicine, home services, and retirement communities.• Human-powered chat services capture 50-60% more leads compared to websites without chat functionality• Businesses should consider chat services when they have 1,000+ monthly visitors, $2,000 in monthly ad spend, or $1,000+ customer lifetime value• The "12-second rule" reveals that 40% of potential leads are lost when chat responses take longer than 12 seconds• While AI bots excel at answering complex questions, humans significantly outperform in converting inquiries into leads• Proactive chat (video or pop-up) generates substantially more engagement than reactive chat that requires visitor initiation • For businesses in regulated industries, using AI to collect sensitive information may create legal vulnerabilities• Human operators should communicate with prospects through their preferred channels rather than forcing them into specific communication methods--------Guest Contact Information: https://www.linkedin.com/in/theodoremdebettencourt/https://juvoleads.com/—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke shares his webinar with Hilary McGuckin and Sarah Harris from Keepme.ai as they explore how the modern fitness sales funnel is evolving—and what that means for fitness operators, marketers, and tech providers alike. In their conversations, they unpack: The biggest challenges fitness businesses face today with consumer acquisition and retention. Surprising insights from Keepme's latest research on changing consumer behaviors. How AI, personalization, and automation can reshape the funnel. Real-world success stories and future-proof strategies you can apply now. Whether you're a gym owner, supplier, or fit tech innovator, this discussion is packed with insights to help you stay ahead in a fast-changing landscape. To view the slideshow, visit: https://www.slideshare.net/slideshow/the-sales-funnel-consumer-behaviors-challenges-opportunities/278835947 One Powerful Quote: 6:56: “Humanize and futurize simultaneously.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 4:21: Bryan opens the webinar with Hilary and Sarah discussing the landscape.  7:38: Sarah and Hilary discuss the key challenges, opportunities, and pain points a part of the modern sales journey. 11:28: Sarah and Hilary share their findings on changing consumer behaviors. 16:09: Sarah and Hilary speak on the top of the sales funnel as a result of changing consumer behaviors.  19:47: Sarah and Hilary speak on technology and automation for successful future-proof strategy. Bryan gives his feedback. 25:23: Sarah and Hilary talk about real-world success stories. 28:05: Bryan inquires with Sarah and Hilary on the gap in adoption between competitors. 30:39: Bryan asks Sarah and Hilary on their future predictions.  38:01: Sarah and Hilary respond to the key friction point to operations adopting these tools.  40:35: Sarah and Hilary respond to first engagement with a new client.  42:56: The three answer a question on community based and hyper-localized marketing assets for individual locations.  Bullet List of Resources: https://www.keepme.ai/ Guest Contact Information: https://www.linkedin.com/in/hmcguckin/ https://x.com/McguckinHi67189 https://www.linkedin.com/in/sarahharris33/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

Nate Woodbury shares his powerful "Leaf Strategy" for YouTube marketing that generates predictable leads and revenue for businesses by targeting specific long-tail search queries.• YouTube is now the #1 way to grow your brand, especially before you're ranking at the top of Google search• Nate pivoted to YouTube after discovering videos getting 50X more views than #1 ranked Google pages• The "Leaf Strategy" involves identifying ultra-specific 8-10 word questions your audience is asking• Focus first on questions with lower search volume to build authority in a specific niche• Videos answering specific questions can rank at the top of YouTube within 1-2 days• Create 10-12 minute videos that thoroughly answer questions without scripts• Include hooks at the beginning and strong call-to-action at the end directing to another video or lead magnet• Case study: Real estate coach grew from $1M to $6M business by switching from Facebook ads to YouTube• Use SEMrush's Keyword Magic Tool to find specific question-based queries• Create content based on what people are actively searching for to future-proof your strategy-----Guest Contact Information: https://theleafstrategy.com/https://www.youtube.com/c/natewoodbury—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show

In this episode of the Fitness + Technology Podcast, host Bryan O'Rourke welcomes back Garrett Marshall, a distinguished leader with over 22 years of experience driving growth in the wellness industry. Garrett's expertise spans strategy and innovation, executive leadership, business development, strategic partnerships, and technological product development. He has notably served as CEO of Fitness On Demand and President of Xponential Fitness. Today, he is the Founder and Chief Growth Officer of Wellbuilt Ventures, helping clients scale revenue through data-driven strategies, and serves as an advisor to Vi, assisting leading health organizations in maximizing member health outcomes and financial returns. In this conversation, Garrett shares insights from his career, discusses his latest business ventures, and offers his perspective on emerging trends shaping the future of fitness and wellness. One Powerful Quote: 30:01: “If you want to continue to be able to deliver as a best in class provider of fitness, you need to be able to at least have exposure to these other things that are hyper relevant to their overall health.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:48: Bryan and Garrett talk about discerning great ideas and execution with technology.  12:41: Bryan and Garrett discuss how to successfully augment business product with a service. 25:24: Bryan asks Garrett about the most appealing wellness categories. 31:56: Garrett shares his pearls of wisdom to the listeners. Bullet List of Resources: https://www.wellbuilt.ventures/ https://www.vi.co http://www.TheCompoundHQ.com https://www.xponential.com/ Guest Contact Information: https://www.linkedin.com/in/garrettmarshall/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

In this episode of the Fitness + Technology podcast, Bryan O'Rourke joins an exclusive panel live from FIBO to explore the future of the fitness industry through the lens of technology, innovation, and digital transformation. Featuring global industry leaders: Bryan K. O'Rourke – President, Fitness Industry Technology Council | Chairman, Vedere Ventures | CEO, Core Health & Fitness Hugo Braam – CEO & Co-Founder, Virtuagym Magdalena Szwed – Product Director, Benefit Systems Oddział Fitness Henrik Gockel – Founder, Prime Time Fitness GmbH Moderated by Hans Muench, FITC International Ambassador, this dynamic discussion dives into the trends and technologies shaping the next generation of fitness—from AI-powered personalization and connected ecosystems to evolving business models and digital wellness strategies. One Powerful Quote: 34:03: “When you do, even though you don't understand, it forces you to understand and learn.”  4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:09: Hugo speaks on the evolving demands of an increasingly tech-driven fitness landscape. 6:18: Henrik speaks on high quality, member-centric fitness experiences and how technology enhances gym operations without losing the premium, personal touch. 10:08: Bryan speaks on AI-driven platforms collecting vast amounts of user data and how the industry will manage innovation with ethical considerations and data privacy concerns. 15:14: Magdalena speaks on traditional gym operators adapting to the rise of hybrid fitness models. 18:30: Hugo speaks on how AI-driven insights and predictive analytics can help gyms improve member retention and experience. 24:41: The panel speaks on operators balancing automation and human interaction to retain their brand identity. 31:21: Bryan speaks on coming together to create a stronger, more inclusive industry. 35:11: Magdalena speaks on call to action challenges fitness and wellness leaders need to embrace with technology and innovation. 36:52: Henrik and Bryan speak on the industry working together to create a more connected and seamless user experience. 41:59: Hugo speaks on AI and fitness tech better serving corporate wellness initiatives to boost employee health and productivity. 45:13: Henrik, Bryan, and Magdalena address an audience question on tackling the motivation challenges faced by gym members, emphasizing the strategic role of technology in driving engagement and consistency. Bullet List of Resources: https://www.benefitsystems.pl/en https://primetime-fitness.de/ https://virtuagym.com/ https://www.fibo.com/ Guest Contact Information: https://www.linkedin.com/in/hans-muench-653346a/ https://x.com/Lazarusmunich https://www.hans-muench.com/ https://www.linkedin.com/in/magdalena-szwed-5504469a/ https://www.linkedin.com/in/henrik-gockel-6b234069/ https://www.linkedin.com/in/hugobraam/ https://x.com/hugobraam https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

This week on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Marco Benitez to the show. Marco is the CEO & Founder of ROOK, a wearable API that transforms health data and empowers apps and software with actionable insights. ROOK easily processes and embeds data from hundreds of wearables with single integration and shares access to deeper understanding and more actionable insights that allows users to make more informed decisions, find better solutions, and drive innovation. Today, Marco joins Bryan to talk about his business, data usage, and the implications on our industry. One Powerful Quote: 15:36: “The alignment between healthcare and fitness is the new name of wellness. Wellness is prevention.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:50: Bryan asks Marco about his background and his business, ROOK.  10:34: Bryan inquires with Marco about unifying data standards as the biggest opportunity and challenge for health. 13:46: Bryan and Marco talk about the delivery system of healthcare and benefitting from data collection. 19:58: Bryan and Marco talk about ROOK. 22:25: Marco shares his pearls of wisdom to the listeners.  Bullet List of Resources: https://www.tryrook.io/ https://beyondactiv.com/ Guest Contact Information: https://www.linkedin.com/in/marcobzg/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

The influencer marketing landscape has transformed dramatically, with Open Sponsorship evolving from a platform connecting pro athletes with brands to a tech-enabled agency helping businesses maximize content across all marketing channels. Athletes and influencers now provide exceptional ROI when their content is strategically amplified beyond social media posts.• Influencer partnerships work best when integrated across your existing marketing channels (email, website, paid ads)• Athlete content can be repurposed for 6 months in your marketing with proper rights agreements• College athletes now represent a massive opportunity for local business partnerships• Female athletes and WNBA players have seen exponential growth in influencer value• Service-based and B2B businesses see surprising success using athletes for humanizing technical offerings• Testing multiple smaller influencer partnerships helps identify which personalities truly resonate with your audience• Even "mundane" industries benefit from influencer partnerships that add storytelling elements• Internal employee engagement represents an overlooked opportunity for influencer collaborations• Micro-influencers with highly engaged communities often outperform celebrities for specific target audiences----Guest Contact Information: https://www.linkedin.com/in/ishveenjolly/https://opensponsorship.com/—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

Jeff Greenfield of Provalytics joins us to reveal the challenges of modern marketing attribution and how AI-driven analytics can help marketers understand which efforts drive results.Marketers still struggle to identify which half of their ad budget is wastedThe shift from brand to performance marketing has created an overemphasis on clicks, not impressionsDigital marketers often overlook that awareness through impressions must precede sales-driving clicksMost businesses deal with 10–15 conflicting sources of "truth" across platforms and agenciesGA4 and legacy analytics often miss the value of TV, podcasts, and other non-digital mediaGrasping “ad stock” – how campaigns influence sales over time – is key for accurate attributionAI models that assess incrementality reveal which efforts actually drive more salesComplex customer journeys across Meta, Google, and Amazon complicate attributionStrong models evaluate three key elements: ad stock, saturation, and media synergyThe surge in Amazon search (35% of product searches) and AI tools is reshaping marketing-------------Guest Contact Information: https://www.linkedin.com/in/jeffgreenfield/https://provalytics.com—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

Bruce Clay, the father of SEO, discusses how AI is reshaping digital marketing while SEO remains foundational.SEO has evolved from simple keywords to expertise, experience, authoritativeness, and trustworthiness (E-E-A-T).Bruce's "siloing" method organizes content by topic to showcase subject expertise.Proper "link equity" distribution is crucial but often misunderstood.Google's AI Overview has cut top organic click-through rates by up to 70%.Content that thoroughly answers questions performs best in search and AI results.Small businesses can compete using Google Business Profiles and local reviews while phasing in SEO.Bruce suggests four-week sprint planning for SEO due to constant algorithm shifts.Question-based searches have grown from 4% to 16% of all queries.Websites need technical excellence just to qualify for rankings.—----------Guest Contact Information: https://www.linkedin.com/in/bruce-clay/https://www.bruceclay.com/https://www.seotools.com/—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show