Podcasts about global editor in chief

In this episode of Style DNA podcast I go on a style journey with a long time friend and collaborator, the woman who I think is the most passionate fashion editor I have ever met… the inimitable and fabulously energetic Sophia Neophitou-Apostolou. Sophia is the Founder, Global Editor-in-Chief and Publisher of 10 Magazine, 10 Men and 10+.  In 24 years, the 10 Magazine empire has grown to include a series of international sister publications, including 10 Australia, 10 USA, 10 Japan and most recently 10 Deutsch. She began her fashion career at British Vogue, and went on to hold Fashion Director titles at a slew of revered publications, including The Independent Magazine, Sunday Times Style, Harper's Bazaar UK and Vogue China, Japan and Russia. Throughout her career, she has worked alongside industry renowned brands including Antonio Berardi, Elie Saab and Roland Mouret and was Collection Creative Director for Victoria's Secret for nine years.    Sophia talks so knowledgeably about the industry…we chat about the incredible spectacle of the shows, especially the immersive experience of the Cruise shows put on in exotic locations by the very big houses, and how tough it is for smaller designers trying to compete with that spending power. I ask her about how younger designers can cut through and who has done it well…and of course we chat about the joy of working with both the models and the brilliant creative teams on the Victoria's Secret shows.   Sophia undoubtedly has real fashion chops but aside from her infectiously positive personality, I have always admired the fact that she found her personal Style DNA quite early and then she has honed it through the years whilst staying very true to herself despite the vagaries of fashion and trends. She talks about being a “curvy girl” and which brands she has always been drawn to…the timeless appeal of Alaia and The Row in particular. I ask her about trade discounts and much quoted press freebies, but for as much as I am sure that there have been those, they do not sway her opinion on what she wears and she is fully prepared to pay full price as she works on the price-per-wear mentality.   We laugh about her choice of wedding dress as a 23 year old Greek/Cypriot bride …considered an “older bride” at the time…and her mother's reaction to the dress she had commissioned.   We talk about her 600 pair shoe collection…yes, but they have clearly been acquired over decades and all have memories attached…a nostalgic diary of sorts. Then there are the bags…   Thank you Sophia for sharing your warmth, fun and wisdom x

In the latest episode of our podcast, we have John Harris as our guest. John is the Global Editor-in-Chief of POLITICO and co-founder of this transatlantic media company, which now looks back on almost 16 years of exciting history. This time, we look ahead to the new year 2024, and discuss POLITICO's plans. We delve into topics such as the progress of the expansion into Germany and the role John envisions for POLITICO in the upcoming U.S. elections.

Get ready for an insightful dialogue in our upcoming podcast episode featuring Walter Butler, President of Butler Industries, hosted by Godfrey Deeny, Global Editor-in-Chief of Fashion Network. Walter unfolded his journey from founding Butler Capital Partners to shaping Butler Industries, unveiling the core principles guiding his investment choices. Dive into the world of French Art de Vivre investment with Walter's first-hand experiences, exploring acquisitions like Groupe Flo and the strategic adaptations made in response to industry nuances. Discover the profitability of French Art de Vivre and Walter's take on why the world sees the French as masters of luxury. From experiential businesses like Paradis Latin to successful ventures in chocolate with the Pierre Hermé acquisition, Walter shared the stories behind strategic diversifications. Join the conversation on the future of luxury, the growth of the experiential economy, and Walter's perspective on data and artificial intelligence in decision-making. Don't miss this episode filled with industry wisdom, real case studies, and Walter's advice for young professionals. Stay tuned for a captivating discussion on the dynamics of luxury business.

Get ready for an insightful dialogue in our upcoming podcast episode featuring Walter Butler, President of Butler Industries, hosted by Godfrey Deeny, Global Editor-in-Chief of Fashion Network. Walter unfolded his journey from founding Butler Capital Partners to shaping Butler Industries, unveiling the core principles guiding his investment choices.Dive into the world of French Art de Vivre investment with Walter's first-hand experiences, exploring acquisitions like Groupe Flo and the strategic adaptations made in response to industry nuances. Discover the profitability of French Art de Vivre and Walter's take on why the world sees the French as masters of luxury.From experiential businesses like Paradis Latin to successful ventures in chocolate with the Pierre Hermé acquisition, Walter shared the stories behind strategic diversifications. Join the conversation on the future of luxury, the growth of the experiential economy, and Walter's perspective on data and artificial intelligence in decision-making.Don't miss this episode filled with industry wisdom, real case studies, and Walter's advice for young professionals. Stay tuned for a captivating discussion on the dynamics of luxury business.This podcast is brought to you by Luxurynsight, the pioneer and leader in providing data-driven solutions for luxury, fashion, and beauty industries, and FashionNetwork.com, the leading source of information for fashion professionals worldwide.

In this episode of The Negotiation, we're thrilled to feature Jing Zhang, a renowned fashion journalist and consultant. Jing currently serves as the Global Editor in Chief of Jing Daily, the leading publication on luxury and fashion trends in China.The health of the Chinese consumer has been hotly debated throughout 2023—conflicting market signals have given oxygen to bulls and bears alike. On one hand, luxury spending is up, but pressures on the housing market have led to increased savings and less spending on large durables. So what's really going on, and how can brands adapt?In this episode, Jing brings her expert insights to the table to shed light on the priorities of Chinese consumers in this new landscape.Our conversation touches on many topics, beginning with Jing's unexpected journey into fashion journalism. Jing then shares her assessment of Chinese consumer confidence and how consumer preferences have shifted. We also explore the rise of domestic beauty brands, the gradual recovery of the tourism industry, and the impact of mental health on Chinese consumer trends. Jing offers her insights into the Chinese fashion industry, the repercussions of the pandemic, and the evolving nature of Chinese consumerism.This episode is a must-listen for anyone interested in understanding Chinese lifestyle and consumer trends.Topics Discussed and Key Points: Chinese consumer confidence in 2023 Factors influencing consumer confidence Winners and losers in China's luxury market for 2023 Spending and lifestyle trends among young consumers The effect of mental health on young consumers The emergence of domestic brands and designers The pandemic's impact on luxury brands and tourism Comparing e-commerce and offline channels in luxury spending

Join us for an insightful conversation with Thierry Andretta, CEO of Mulberry and former executive of Lanvin and Buccellati, in an exclusive episode hosted by Godfrey Deeny, Global Editor-in-Chief of Fashion Network. Thierry shared his mission to revitalize the iconic British brand with a global perspective while preserving its heritage. He discussed the remarkable journey of transforming Mulberry's online sales, demonstrating adaptability in the luxury retail sphere. Mulberry's unique positioning and dedication to sustainability took centre stage, featuring their responsible leather sourcing, carbon-neutral initiatives, and the innovative "Made to Last" approach, including their "Mulberry Exchange" pre-loved bag program. Thierry also shed light on signature collections like Bayswater and their pivotal role in upholding Mulberry's enduring allure. The conversation extended to Mulberry's international expansion, the influence of store architecture, and the implications of the end of VAT-free shopping for tourists in the UK. Thierry emphasized the value of being customer-centric and harnessing data for strategic decision-making, offering advice to aspiring young professionals. This episode celebrates Thierry and Mulberry's legacy and innovation in the fashion industry, promising a wealth of valuable insights.

Join us for an insightful conversation with Thierry Andretta, CEO of Mulberry and former executive of Lanvin and Buccellati, in an exclusive episode hosted by Godfrey Deeny, Global Editor-in-Chief of Fashion Network. Thierry shared his mission to revitalize the iconic British brand with a global perspective while preserving its heritage. He discussed the remarkable journey of transforming Mulberry's online sales, demonstrating adaptability in the luxury retail sphere.Mulberry's unique positioning and dedication to sustainability took centre stage, featuring their responsible leather sourcing, carbon-neutral initiatives, and the innovative "Made to Last" approach, including their "Mulberry Exchange" pre-loved bag program. Thierry also shed light on signature collections like Bayswater and their pivotal role in upholding Mulberry's enduring allure.The conversation extended to Mulberry's international expansion, the influence of store architecture, and the implications of the end of VAT-free shopping for tourists in the UK. Thierry emphasized the value of being customer-centric and harnessing data for strategic decision-making, offering advice to aspiring young professionals. This episode celebrates Thierry and Mulberry's legacy and innovation in the fashion industry, promising a wealth of valuable insights. This podcast is brought to you by Luxurynsight, the pioneer and leader in providing data-driven solutions for luxury, fashion, and beauty industries, and FashionNetwork.com, the leading source of information for fashion professionals worldwide.

Join us for a profound exploration into wellness and longevity as Simone Gibertoni, CEO of Clinique La Prairie, shares his insights in an exclusive podcast episode hosted by Godfrey Deeny, Global Editor-in-Chief of Fashion Network. In this captivating conversation, Simone unveils his journey into the wellness industry, emphasizing his passion and dedication. We delve into Clinique La Prairie's four strategic pillars, the foundation of their holistic wellness philosophy, and Simone's perspective on longevity as its cornerstone. Discover Clinique La Prairie's global impact, their visionary ecosystem, and private luxury clientele. Together we explore the luxury wellness tourism market's remarkable growth, the future of wellness through hyper-personalization and the significance of health. Simone also shares his insights on AI in the industry, cultural differences' role in wellness appreciation, and the phenomenon of declining longevity in affluent nations. Learn how data shapes intelligent executive decisions and gain valuable advice for young professionals. Don't miss this enlightening episode celebrating Clinique La Prairie's enduring legacy and their innovative spirit in wellness and longevity.

John F. Harris is the co-founder and Global Editor-in-Chief of Politico, where he has written about former Speaker McCarthy's tumultuous Speakership in his “Altitude” column. Harris joins Preet to discuss why insurgent GOP Representatives ousted McCarthy last week – and what McCarthy's fall can tell us about the state of the Republican Party.     Stay Tuned in Brief is presented by CAFE and the Vox Media Podcast Network. Please write to us with your thoughts and questions at letters@cafe.com, or leave a voicemail at 669-247-7338. For analysis of recent legal news, join the CAFE Insider community. Head to cafe.com/insider to join for just $1 for the first month.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Join us for a profound exploration into wellness and longevity as Simone Gibertoni, CEO of Clinique La Prairie, shares his insights in an exclusive podcast episode hosted by Godfrey Deeny, Global Editor-in-Chief of Fashion Network.In this captivating conversation, Simone unveils his journey into the wellness industry, emphasising his passion and dedication. We delve into Clinique La Prairie's four strategic pillars, the foundation of their holistic wellness philosophy, and Simone's perspective on longevity as its cornerstone.Discover Clinique La Prairie's global impact, their visionary ecosystem, and private luxury clientele. Together we explore the luxury wellness tourism market's remarkable growth, the future of wellness through hyper-personalisation and the significance of health.Simone also shares his insights on AI in the industry, cultural differences' role in wellness appreciation, and the phenomenon of declining longevity in affluent nations. Learn how data shapes intelligent executive decisions and gain valuable advice for young professionals.Don't miss this enlightening episode celebrating Clinique La Prairie's enduring legacy and their innovative spirit in wellness and longevity.This podcast is brought to you by Luxurynsight, the pioneer and leader in providing data-driven solutions for luxury, fashion, and beauty industries, and FashionNetwork.com, the leading source of information for fashion professionals worldwide.

Imagine a world where businesses unlock a treasure trove of data, where success is measured in precision, and global expansion is as simple as consulting a single map. Step into the world of innovative strategic location planning with our latest podcast guest, Mickael Mas, co-founder and CEO of Symaps.io, a geomarketing and location intelligence platform for global brands and retailers. Join us and our host Godfrey Deeny, Global Editor-in-Chief of Fashion Network, as we explore the genesis of Symaps, how Mickael's expatriation experience in Asia ignited this concept, and how the platform has revolutionized the way businesses expand their global footprint by choosing their next store locations using data and AI. We look into how luxury brands seeking retail performance excellence leverage tools such as Symaps for effective decision-making and navigate factors that are hard to quantify. Mickael shares his insights on the influence of AI, Symaps' global outreach, and the use of their "isochrone" tool. We also dissect real-world cases highlighting the gap between expectations and reality when it comes to strategic location planning. Lastly, gain a unique perspective on France's enduring legacy in nurturing luxury brands, and listen as Mickael imparts invaluable advice for young professionals passionate about the intersection of data, technology, and the world of luxury.

Imagine a world where businesses unlock a treasure trove of data, where success is measured in precision, and global expansion is as simple as consulting a single map.Step into the world of innovative strategic location planning with our latest podcast guest, Mickael Mas, co-founder and CEO of Symaps.io, a geomarketing and location intelligence platform for global brands and retailers. Join us and our host Godfrey Deeny, Global Editor-in-Chief of Fashion Network, as we explore the genesis of Symaps, how Mickael's expatriation experience in Asia ignited this concept, and how the platform has revolutionized the way businesses expand their global footprint by choosing their next store locations using data and AI.We look into how luxury brands seeking retail performance excellence leverage tools such as Symaps for effective decision-making and navigate factors that are hard to quantify.Mickael shares his insights on the influence of AI, Symaps' global outreach, and the use of their "isochrone" tool. We also dissect real-world cases highlighting the gap between expectations and reality when it comes to strategic location planning. Lastly, gain a unique perspective on France's enduring legacy in nurturing luxury brands, and listen as Mickael imparts invaluable advice for young professionals passionate about the intersection of data, technology, and the world of luxury. This podcast is brought to you by Luxurynsight, the pioneer and leader in providing data-driven solutions for luxury, fashion, and beauty industries, and FashionNetwork.com, the leading source of information for fashion professionals worldwide.

Amy Keller Laird is the founder of Mental, the first mental health lifestyle platform for women. Previously, she was the Global Editor-in-Chief of Women's Health and Beauty Director of Allure. Amy is a thought leader in wellness, mental health, and beauty, having appeared as an expert on Today, Good Morning America, The Doctors, and Entertainment Tonight. She has OCD, and has been named a Friend of NAMI (National Alliance on Mental Illness) for her journalistic work in mental health. In our conversation, Amy shares 10 Things she wants you to know about mental health in this moment, including tools that can help you and thoughts on destigmatizing the way women talk about living with mental health struggles.  Learn more about Amy Keller Laird  Check out the MENTAL website   FULL SHOW NOTES ARE HERE   MENTIONED in this episode: Calm Strips Fired over zoom: what to do next 6 Reasons you might want to reconsider ADHD Is it ADHD? Or bipolar? Could it be both? How to find your best weighted blanket Poet Brianna Pastor Use Astrology to boost your mental health   SUBSCRIBE to 10 Things To Tell You so you never miss an episode! CLICK HERE for episode show notes FOLLOW @10ThingsToTellYou on Instagram FOLLOW @10ThingsToTellYou on Facebook JOIN the 10 Things To Tell You Connection Group SIGN UP for episode emails, links, and show notes JOIN the Secret Stuff Patreon BUY THE BOOK: Share Your Stuff. I'll Go First. by Laura Tremaine BUY THE BOOK: The Life Council: 10 Friends Every Woman Needs by Laura Tremaine  

Meet our latest podcast guest, Nathalie Remy, a Partner at Bain & Co. and the former CEO of Christofle. Join us as Nathalie takes us on a captivating journey that seamlessly blends her consulting background with her deep involvement in the luxury industry. In this episode, Nathalie engages in an insightful conversation with Godfrey Deeny, Global Editor in Chief of Fashion Network, where she shares how her expertise has guided luxury brands through the ever-changing consumer landscape, while uncovering the transformative power of data and AI in shaping the future of luxury. Explore the concept of luxury communities and delve into the unique challenges faced by smaller luxury brands, gain valuable insights into Nathalie's expectations for the future of the industry and discover her valuable advice for young professionals aspiring to succeed in the world of luxury.

Meet our latest podcast guest, Nathalie Remy, a Partner at Bain & Co. and the former CEO of Christofle. Join us as Nathalie takes us on a captivating journey that seamlessly blends her consulting background with her deep involvement in the luxury industry.In this episode, Nathalie engages in an insightful conversation with Godfrey Deeny, Global Editor in Chief of Fashion Network, where she shares how her expertise has guided luxury brands through the ever-changing consumer landscape, while uncovering the transformative power of data and AI in shaping the future of luxury.Explore the concept of luxury communities and delve into the unique challenges faced by smaller luxury brands, gain valuable insights into Nathalie's expectations for the future of the industry and discover her valuable advice for young professionals aspiring to succeed in the world of luxury.This podcast is brought to you by Luxurynsight, the pioneer and leader in providing data-driven solutions for luxury, fashion, and beauty industries, and FashionNetwork.com, the leading source of information for fashion professionals worldwide.

Meet our latest podcast guest, Leslie Serrero, International Managing Director of Casa Komos Brands Group (CKBG), a multinational company in the luxury spirits industry, with flagship products like the meticulously crafted Komos Tequila and the exquisite Superbird line. In this episode, Leslie engages in an intriguing conversation with Godfrey Deeny, Global Editor in Chief of Fashion Network, where she discusses her transition from the world of consulting to the luxury industry, particularly in the realm of luxury spirits. Get an insight into Leslie's successful translation of luxury principles into a comprehensive lifestyle brand, extending beyond the boundaries of a typical spirit brand. Explore the growth potential of the luxury spirits and ready-to-drink industry, and cultural variations in consumer preferences, to find out how CKBG is gaining its exclusive competitive advantage in the industry. Join us for a captivating discussion with Leslie Serrero, a prominent leader in the luxury spirits industry, as she shares invaluable perspectives on the evolving market landscape and prospects. This podcast is brought to you by Luxurynsight, the pioneer and leader in providing data-driven solutions for luxury, fashion, and beauty industries, and FashionNetwork.com, the leading source of information for fashion professionals worldwide.

Meet our latest podcast guest, Leslie Serrero, International Managing Director of Casa Komos Brands Group (CKBG), a multinational company in the luxury spirits industry, with flagship products like the meticulously crafted Komos Tequila and the exquisite Superbird line.In this episode, Leslie engages in an intriguing conversation with Godfrey Deeny, Global Editor in Chief of Fashion Network, where she discusses her transition from the world of consulting to the luxury industry, particularly in the realm of luxury spirits.Get an insight into Leslie's successful translation of luxury principles into a comprehensive lifestyle brand, extending beyond the boundaries of a typical spirit brand. Explore the growth potential of the luxury spirits and ready-to-drink industry, and cultural variations in consumer preferences, to find out how CKBG is gaining its exclusive competitive advantage in the industry.Join us for a captivating discussion with Leslie Serrero, a prominent leader in the luxury spirits industry, as she shares invaluable perspectives on the evolving market landscape and prospects. This podcast is brought to you by Luxurynsight, the pioneer and leader in providing data-driven solutions for luxury, fashion, and beauty industries, and FashionNetwork.com, the leading source of information for fashion professionals worldwide.

In this Space Café Radio – SpaceWatch.Global Editor in Chief and Space Café Italy host Dr. Emma Gatti spoke with American astrophysicist, author and space communication legend Neil deGrasse Tyson. Emma met Neil during the 4th Secure World Foundation Summit for Space Sustainability, held in London on the 22nd and 23rd of June 2022, just before of the launch of his new book Starry Messenger: Cosmic Perspectives on Civilization.  Together, they discussed his vision, his hopes for the future of humanity in Space, and about letting Kubrick down. Here are some highlights of this captivating dialogue with one of the major representatives of the space community:0:00 Space Café Radio - on tour in London - Neil deGrass Tyson1:53 Has Space become too mainstream?3:38 Are planets are sanctuaries or large-scale quarries?5:20 Private property in Space and an update on the Space Treaty7:11 Starry Messenger: Cosmic Perspectives on Civilization11:13 Space Communication at a crossroad13:00 Keep looking up!13:32 Shepherds of our own kindSpace Café Radio brings you talks, interviews and reports from the team of SpaceWatchers while out on the road. Each episode has a specific topic, unique content and a personal touch. Enjoy the show and let us know your thoughts at radio@spacewatch.global!Photo credit: AMNH, Photo by Roderick Mickens

Konsolkrigen er i gang, og Sony's og Microsoft's advokater buldrer imod hinanden i Brasilien. PlayStation forsøger at stoppe Activision-Blizzard handlen med Xbox, men Microsoft piller Sony's argumenter for at stoppe aftalen fra hinanden. I denne uge har Morten og Nicolaj besøg af Global Editor in Chief på @GameReactor Magnus Groth-Andersen. Han hjælper med at gøre det hele lidt mere sagligt, og løfter det journalistiske niveau til nye højder. I denne uge diskuteres bl.a.: Microsoft svarer Sony igen - Microsoft anklager Sony for at blokerer spil til GamePass - CoD bliver ikke eksklusiv - Playstation spillet Forspoken i modvind - Hogwarts Legacy udskudt til Februar.

John and Lance are joined by GP Fans Global editor-in-chief and New York Times freelance F1 writer Ian Parkes. He talks about the success of the hit Netflix show F1: Drive to Survive and the growth of one of the worlds fastest growing sports.  

Meet our latest podcast guest, Anthony Alvarez, the founder and creative director of Bluemarble, who recently got selected as a finalist for the prestigious LVMH and ANDAM Prize. Join us along with our host Godfrey Deeny, Global Editor-in-Chief at Fashion Network, to share insights about his journey in launching his brand in Paris and his source of inspirations. Launched in 2019, Bluemarble is steadily gaining popularity among young generations and currently has 25 stores globally. The New York-born designer, who has French, Filipino, Spanish, and Italian heritage defines Bluemarble as “a celebration of multiculturalism“. Find out more about his process as he shares how he creates an idea and develops concepts for his collections. Verif code: 897702

Meet our latest podcast guest, Anthony Alvarez, the founder and creative director of Bluemarble, who recently got selected as a finalist for the prestigious LVMH and ANDAM Prize. Join us along with our host Godfrey Deeny, Global Editor-in-Chief at Fashion Network, to share insights about his journey in launching his brand in Paris and his source of inspirations.Launched in 2019, Bluemarble is steadily gaining popularity among young generations and currently has 25 stores globally. The New York-born designer, who has French, Filipino, Spanish, and Italian heritage defines Bluemarble as “a celebration of multiculturalism“. Find out more about his process as he shares how he creates an idea and develops concepts for his collections.Support the show

Tommy Walker is the founder of The Content Studio, a content marketing consultancy for Fortune 1,000 companies and fast growing B2B startups. Prior to founding The Content Studio, Tommy was the Global Editor-in-Chief at QuickBooks, and the first marketing hire at Shopify Plus. Questions and topics we covered : The story about how Tommy was living on a couch for $100/month when he was 20. How do communications silos in marketing departments develop? How can junior marketers alert senior leadership about the emergence of silos in their teams? The skills that help Tommy be the best content marketer and business owner that he is today. How Tommy approaches “serializing” the content he makes for his clients. What does the ideal content team look like? You can say hello to Tommy via LinkedIn - https://www.linkedin.com/in/tommyismyname Resources mentioned: Airtable's Marketing Trends Report - https://www.airtable.com/guide/2021-marketing-trends --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kennysoto/message

SIMONE OLIVER | Global Editor In Chief, Refinery29 Simone Oliver is the Global Editor-In-Chief of Refinery29, the leading media and entertainment destination focused on women and underrepresented voices. As Global Editor-In-Chief at Refinery29, now part of Vice Media Group, Simone is responsible for identifying and building impact-minded, insight-driven content and partnerships that speak to this powerful generation of women through the lens of culture, identity, and lifestyle. A cultural tastemaker and passionate content creator, Oliver has a wealth of experience in publishing. Prior to Refinery29, she spent thirteen years in various editorial and strategy posts at the New York Times, served as Digital Director at Allure and most recently on the Global Media Partnerships Team at Facebook and Instagram, where she led collaborations with magazines and lifestyle publishers. Oliver also serves as an adjunct professor at Syracuse University's Newhouse in New York journalism, teaching Social Platforms, Processes and Perspectives. She is a proud graduate of Howard University and lives in Brooklyn with her husband, young daughter and son. --- Send in a voice message: https://anchor.fm/skincareanarchy/message Support this podcast: https://anchor.fm/skincareanarchy/support

Meet our latest podcast guest, Pierre-François Le Louët, President of NellyRodi and Fédération Française du Prêt-à-Porter Féminin. Join us, along with our host Godfrey Deeny, Global Editor-in-Chief of Fashion Network, as Pierre-François talks about the first edition of Rôle Modèle, an event dedicated to the world of finance and fashion. Find out more about the lively French fashion ecosystem, the cultural impact of French history and savoir-faire as well as the relevance and role of politics in fashion.

Meet our latest podcast guest, Pierre-François Le Louët, President of NellyRodi and Fédération Française du Prêt-à-Porter Féminin. Join us, along with our host Godfrey Deeny, Global Editor-in-Chief of Fashion Network, as Pierre-François talks about the first edition of Rôle Modèle, an event dedicated to the world of finance and fashion. Find out more about the lively French fashion ecosystem, the cultural impact of French history and savoir-faire as well as the relevance and role of politics in fashion.Support the show (https://www.luxurynsight.com/)

Meet our latest podcast guest, Cecile Lochard, Chief Sustainability Officer of Guerlain. Join us, along with our host Godfrey Deeny, Global Editor-in-Chief of Fashion Network, as Cecile talks about sustainable development in Guerlain and in the luxury sector. Find out more as she talks about her career path and takes us through her journey at Guerlain where she optimized sustainable practices by encouraging brand heritage, traceability, transparency and innovation throughout the supply chain.

Meet our latest podcast guest, Cecile Lochard, Chief Sustainability Officer of Guerlain. Join us, along with our host Godfrey Deeny, Global Editor-in-Chief of Fashion Network, as Cecile talks about sustainable development in Guerlain and in the luxury sector. Find out more as she talks about her career path and takes us through her journey at Guerlain where she optimized sustainable practices by encouraging brand heritage, traceability, transparency and innovation throughout the supply chain.Support the show (https://www.luxurynsight.com/)

Simone Oliver is a digital strategist with 15+ years of demonstrated success in the media industry focused on distributing stories across platforms within the fashion, beauty and lifestyle spaces. Specialized in brand development and social storytelling, Simone Oliver is an editorial and strategic thought-leader and the Global Editor-in-Chief of Refinery29, the global lifestyle and entertainment company covering culture and social issues through a femme lens.

Founder of The Content Studio, Tommy Walker continues to share his strategies on workflow optimization and content automation. Businesses are always looking for ways to streamline and produce more. Though it takes a while to set up, having a good workflow in place will ultimately lead to better quality content. Tommy shares his tips as the former Global Editor-in-Chief at Quickbooks. Show NotesConnect With: Tommy Walker: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tommy Walker spent years as a freelancer before getting hired at ConversionXL as the Editor-in-Chief. He was recruited to Shopify Plus as their first marketing hire, rounding out his tenure there as Editor-in-Chief. He went on to be the Global Editor-in-Chief at QuickBooks. Now, he's the founder of his own shop, The Content Studio. With that plethora of experience, Tommy is uniquely qualified to define what quality content looks like. But Tommy uses a unique approach to help him determine what quality content looks like within an individual organization. Learn more about it in this episode of the Content Callout podcast!Outline of This Episode[0:48] The pair of pants that got Tommy fired[5:07] When companies don't understand content marketing[8:48] Implementing automation to solve the problem[15:43] How to effectively trial a tool[19:31] Don't be afraid to outsource[22:26] Tips + tricks for working with freelancers[28:10] How to take ego out of the equation[31:38] Has Tommy ever seen a perfect piece? [33:48] How do you define high-quality content?[43:30] How to learn more about Tommy WalkerResources & People MentionedThe Content Marketing InstituteAaron Orendorff: Episode #8AirtableTypeformHana AbazaThe New York Conservatory for Dramatic ArtsStory by Robert McKeeThe Canadian LadConnect with Tommy WalkerThe Content StudioTommy's Personal WebsiteConnect on LinkedInFollow on TwitterThe Content CodeConnect With the Content Callout Teamhttps://ContentCallout.com Subscribe to CONTENT CALLOUT onApple Podcasts, Spotify, Google Podcasts

Welcome to another episode of B2B Marketing & More! My guest today is Tommy Walker and he started Shopify Plus blog and after that, he became the Global Editor-in-Chief will QuickBooks. Now, he's a consultant and is sharing his knowledge that he gained over the past 15 years with other brands. Oh my God, Tommy. So happy to have you!   Tommy Walker: Thanks so much for having me, Pam. It's great to be on here.   Pam Didner: All right. Talk to us. Talk to us about your experience in Shopify. I mean, obviously it was a small mom and pop shop and to start with and you were employee number 14 and you got handed their blog post or whatever you want to call it. And became a content marketing machine. Can you share that experience with us in terms of the journey that you went through and, you know, the knowledge that you gain and the insight that you can share with our listeners.   Tommy Walker: For sure. Absolutely. So, um, I was employee number 14 at Shopify Plus, um, and when I had…   Pam Didner: OK. What are the differences between the two?   Tommy Walker: So that was a great, that's a great question. At the time, there really wasn't too much of a difference. Um, and we had to figure that out. The difference now is very clear. Uh, Shopify Plus is basically Shopify plus a whole bunch of other stuff, right? For enterprises and high growth startups, which is great. Shopify is a little bit more of the standard merchant, right. People who are looking to get into e-commerce and we were looking at the more experienced e-commerce side of the house. So, yeah. How did I get there? I was the editor in chief at a website called Conversion XL at the time and was recruited over into Shopify. Craig Miller their CMO at the time had asked, “Hey, would you be interested in running the Shopify plus blog?” And I said, “yeah, that's great.” So I got over there and I was asking people, “Hey, what is the difference between Shopify and Shopify Plus? And they were like, “well, from a feature set, there's not really a huge difference. We have, you know, dedicated customer service and a more customizable checkout.” And that was pretty much it. And I said, “well, what about from a voice and tone perspective?” And they were like, “Well, we don't really know.” And this was at the time I was running the blog, which was the most frequent publishing arm of the entire company. We were the putting most stuff out into the market.   Pam Didner: So how often do you guys publish at that time?   Tommy Walker: Uh, at the time we were publishing three times a week. So every Monday, Wednesday, and Friday. And the way that that calendar worked every Friday, we were publishing a new case study. I tried to leverage the size of the part of the company to our advantage because we had much more direct access to our customers. So we were able to kind of tell these stories and make these case studies every week, which was really great. It was a great part of the calendar.   Pam Didner: So how do you determine the editorial in general? What topics did you chose and also, do you actually have editorial meetings with your writers? How does that collaboration and communication go?   Tommy Walker: With the picking the subjects it was kind of a combination of a few different things. Obviously you look at the search side of things, but that wasn't really a huge concern of mine, to be honest with you. The main thing that I was looking at at the time, and I still kind of look at this depending on where I am, what I'm looking at is taking an observation as I'm going through my own e-commerce experience, as I'm like buying stuff and kind of realizing like, “Hey, what part of this process, where is the friction here? Where am I seeing opportunities that these particular sites can do be better?” Making note of that and continuing to go about that. As I'm looking at a broader calendar though, uh, I'm starting to look at the year, right? I come from an acting background. I was an actor for 10 years. A lot of what we had done there was about learning subtext and creating story structure and looking at all of these different things to make a good performance. And the way I look at this computer screen that you and I are talking on right now, it's not very different than TV screens or movie screens of the past. Right? All of this is performance to a certain extent. So when I was looking at structuring my content calendar, I would break the year up into a four-act structure, right. Where we can say we're all heading into the very end of the year, Black Friday, Cyber Monday, Christmas, like that's the big, that's the biggest…   Pam Didner: That's a big deal for Shopify and how I build up that momentum to that specific month or that season.   Tommy Walker: Right. So that's kind of how I was looking at the calendar, was telling the story over the course of four quarters and then breaking that down by each month to basically say here is how we can make the perfect website all the way up until the end, and then really get that story, make it really pop.   Pam Didner: So do you followed that four act structure every single year? I mean, would the story kind of repeat itself or you are kind of talking about it from a different approach. Um, that is a story. Does the story, uh, , stall, you know, because it's exactly the same four acts?   Tommy Walker: Uh, it can, it can, but the way I think about it is you've got one year and you've got that first sort of origin story, if you will. Right. And this was what I was looking at when we were there, cause at the time Shopify Plus primarily for people who felt like they were outgrowing Shopify as a product. Right? So what we were looking at at that time was like, you know, if to use a video game reference, it's what happens when Mario gets the power up mushroom for the first time, right? The world is completely different. People are moving out of their garages to do shifts. Into 3PLs so third-party logistics. They are starting to bring on employees, all sorts of new things like that. So we're dealing with that. And then knowing that that stuff is going to get picked up by Google or have its own natural discovery process, the next year, we can start to look at that as more of the sequel, if you will. And then start thinking about it like that year over year.   Pam Didner: You're constantly going back to evaluate your past content? So it's not like you finish writing a blog post, you just like publish it, then you move on to the next one. You publish it and you move on to the next one. I think you constantly go back evaluating what has been published. And they either try to create a SQL or possibly, maybe I'm just like—maybe I'm putting words in your mouth--like go back and update and refresh it.   Tommy Walker: I'm, actually I'll give you an example. So, at the beginning of the month, we would write a piece that would say, you know, “how to build the perfect webpage.” Right. And we'd go, here's navigation, here's a hero image. Here's a, you know how to write a great headline, right? And we'd break down the entire page in that. The following week, we would follow that up “How to make the perfect navigation” and then just focus specifically on that.   Pam Didner: So very, very specific--I hate using the one narrow--but very specific topic. One very specific topic at a time, but it is a narrative it's very intentional in terms of what specific topic that you want to talk about. So how long did you plan your editorial? Did you plan that one quarter ahead or did you play in that whole year or how does that work?   Tommy Walker: So I would plan it for the whole year, right. At least the loose themes that we would want to do for the full year. So, you know, uh, first quarter is this, second quarter, is that so forth and so, on. And we always have to build in room for flexibility, but yeah, we would try to plan loosely the entire year and then kind of break it down quarter to quarter and then month to month and then eventually week to week.   Pam Didner: Yeah. So you do actually have something at a very high level, but like you said, very loosely, but you have some ideas and then every single quarter, every single month you hone into that. So how often do you change that news structure of your annual. editorial narrative? I mean, did you set it up and then you kind of just follow that or do you change it like in the middle of the year and then completely, sometimes you have to restructure it due to the new product launches or new features that's being added, you know, Shopify went IPO, I don't know, you know, something big things happened. So what is, how do you make that balance?   Tommy Walker: So the way that I try to think about it and the try the way I think about it now, even now that I'm not at Shopify is that yeah. You have to anticipate that product marketing is going to come up with something that they want and they're going to want it two weeks before they, it comes out and yeah, yeah,   Pam Didner: Yeah, all the time it was like, “oh, are we going to have a product launch? You know, but this has got to be a secret.” You will not know that product launch until like two days before.   Tommy Walker: “Can we have a blog post?” (laughs) So, so knowing that that's gonna happen, try to have, you know, when I build out my freelance team have somebody that can write quickly. And have somebody who's really good at that. Um, but to answer the question yeah it's, it's about building in knowing that things are going to go sideways or, you know, things are going to change in the industry or things like that. There are always going to be constants, but then you have to also think about where that flexibility needs to be. So not always so rigid, but you try your best to stay on topic, um, and hit those points that you already know are gonna come up.   Pam Didner: Got it. So how big is your freelance team if you will?   Tommy Walker: Sure. So I always had to 2-10 people and the reason for that is, uh, I wanted to plan my calendar out. I always want to have at least a month worth of articles in the hopper, just in case product marketing comes up or there's a drought and somebody gets sick or any of that. Right. So I always have at least one week planned out and I want to have at least two people for each rotating week. So the more people you have, obviously the, the better you can go about it.   Pam Didner: Does that mean you need a huge amount of money to budget this?   Tommy Walker: Fortunately at Shopify, I wasn't restricted by budget. (Pam laughs)   Pam Didner: Aha! (laughs)   Tommy Walker: It's just, yeah. Uh, you know, throwing dollar bills out there. Um, but at QuickBooks I had a very strict budget that I had to follow. Um, and fortunately I had to, I got to make my own budget. So I would get to break it down by technology and authors and promotion and all of that. And, and yeah, I mean, that's something I consult on now too, is how you make that budgeting work and have the right amount of people. And the way that I like to think about this is the more money you're willing to spend--and this is going to be true across the board, right--but the more money you're willing to spend, the less time you're going to have to spend in revision. However, if you have the right deputy editor, which I've always had included with this stuff, they're going to have a more consistent salary and they'll be able to do some of those more consistent edits so you can balance it out. And you'll always have your lead writer. And this happens with a lot of editorial staff on, you know, newspapers and magazines. You have your lead author, and then you have other people that you work with that might need a little bit more massaging. But the idea is if you really get solid with the edit, you can help those people who need more, attention need a little bit more love to bring them up to a certain point where your not having to spend so much time in editorial. And what's always been important to me is making it so they become more valuable out to the rest of the market. Right. So I might not have to pay them as much, they're getting paid more, but there's a lot other places. But there's still loyalty internally because that relationship between author and editor is, I believe like it's, it's a very close bond and it has to be respected because as an editor, you're the first person that sees any of this work. Right.   Pam Didner: So Tommy, did you do any other formats of content, such as a case study or podcast or a video?   Tommy Walker: Yeah. Um, so we did case studies. We did the case study every week. And I'll talk about that a little bit more in a second, um, how we approach that, but we definitely did a lot of video, too.   Pam Didner: You do write a video script yourself, or you have someone else to do?   Tommy Walker: I was more in the creative development side of the script. If that makes sense more concepting. Now, because a lot of the, the video stuff we did was more live capturing--like it was more. With the merchant. There wasn't a lot of scripting that had to happen, but I did have to work with the people over in the agencies that I was working. To pull out certain narratives that we wanted to kind of talk about. So yeah.   Pam Didner: What are some of the key objectives? What are some of the key messages that needs to come out and also is the closing? I think that very important, any kind of the video, or even podcasts from my perspective tend to be the opening and closing.   Tommy Walker: Yeah. And like, what do we want to get for B roll? And, you know, let's like that type of thing where what's the, what's the background that's going on here? And with our case study, case studies were really important to me, especially in those early days, because we had access to customers, which as I started working for larger companies realized there are way more layers between you and the customer.   Pam Didner: Oh yes.   Tommy Walker: There was a whole team that I had to go through, uh, at, at one of the other positions to gain access to customers. It was a crazy process.   Pam Didner: I am not surprised. (both laugh) Been there, done it, seen it. Yeah, all of it!   Tommy Walker: Yeah, but fortunately, because Shopify Plus at the time was so small, we had direct access to our customers. And one of the things I noticed when I was doing my market research, before we, before we even wrote a single line of text was a lot of the competitors out there--and this isn't just in this space, this is any company really--it was always this problem solution. Results right. Company X works with company Y and see Z results. And that has its place. But at the time we were trying to differentiate. So what I was always looking at, and I, and I worked with this excellent author, Nick Winkler, give him a shout out. He was an Emmy award winner, which was great. He was able to pull out these really excellent stories from people. But what we did is instead of looking at problem solution results, I said what led to the problem? Obviously we know that you're a customer because we're doing a case study here and we know that you're going to have some amazing results because we have a bias, right? We're only going to show you the excellent results. But what led to the problem and what we found when we started to dig into some of these more personal stories, I wanted to treat them more like Rolling Stone interviews. So we would find out from one of my favorite cases was the problem was, was that the guy's server room was on fire and that meant he needed to go to a cloud-based solution and because he went to the cloud-based solution, didn't have to worry about server rooms catching on fire. (Pam laughs) Cool. But what was interesting about this guy's story is how he found out his server room was on fire. So he was at his bachelor party and it was about three o'clock in the morning, which already gives you the sort of frame of mind that somebody at a bachelor party at three o'clock in the morning would be in, when they find out that their server room is on fire. Right. So there's like there, that adds a little bit of extra color. There adds some context.   Pam Didner: Yeah. It does add a little drama to it and the peak people's interest.   Tommy Walker: Yeah. Right. And like, in some of the other stories, they got really emotional because we wanted to learn their origins, right? What led them to become this entrepreneur? And we wanted to speak to that entrepreneurial spark. So there are some people who were bullied their entire life and their business was almost a direct response to being bold. Some of these came from visits across the world and seeing completely different cultures and bad situations, and then finding ways to really help in that area. So there was some really excellent stories that came out of this and they're very human stories. And at the end of the day, like that's what we, as people really want to see is that the companies that we work with are invested in the humanity of, of you, right? We want to know that you care about what's going on in my life, not to like a creepy extent, but we want to know that the product that we're putting out there is going to help in some aspects, some real aspect and not just be another number. Right.   Pam Didner: Speaking of number. I mean, all those are great content. How did you measure success?   Tommy Walker: That was very difficult at the time.   Pam Didner: Yeah, as a B2B marketer or being in the enterprise for a long period of time, we always want to quantify the marketing success. And sometimes it's very, very hard, especially your marketing campaigns or marketing tactic is a focus on top of the funnel, because you are building that brain awareness. You try to build that emotional connection, but it's very hard to quantify that. So how do you suggest for the brands would like to do something similar to quantify the success? Because ultimately they need to have a Come to Jesus meeting with the VP of marketing, VP of sales, even the, a CEO.   Tommy Walker: Um, so it's been different depending on the company that I've worked. Shopify was a very different situation because it was just getting off the ground. There wasn't a ton for attribution modeling in place. We weren't able to look at that. So the metrics that I was really looking at at the time, because I did have access to this was returned visitors. Right. Um, and return visitors have always been sort of my true north metric that I, I try to look at because in a B2B context specifically, the more return visitors you have, the more return visits you have. That corresponds really well with the consideration area. Right. I want people to spend a lot more time with me. New visitors are cool. I love new visitors, but return visitors that's really where it's at. I want to know that I'm retaining people. So that was part of it at Shopify Plus moving over to QuickBooks, I got to work with this really excellent data scientist who helped model a number of different things. Like how many visits does it take for a person to actually convert to a customer? Right.   Pam Didner: What is the magic number, according to QuickBooks?   Tommy Walker: Um, that's proprietary.   Pam Didner: Can you give me a range?   Tommy Walker: I will tell you this, when we were able to double the amounts of, uh, return visits we had from individuals within a 90 day period, we were able to half the time it took to make a sale. That's about as much as I can say, uh, when it came to that, but it's a decent amount of visits, right. You know, maybe anywhere between 15 to 30. We'll kind of give, we'll kind of give that sort of a range.   Pam Didner: You were like, okay, I'm going to give you a very wide range. Why don't you guys just do a test yourself? And I agree (both laugh).   Tommy Walker: Yeah, 1 and 100. Um, no, it was really between 15 and 30 is what we would find it, especially in the 90-day period. And what we found was that, when you can increase the amount of return visits for a single user, um, and increase the amount of page views per session, then you're able to reduce that time to sale, um, really in half, which is incredible. And it makes total sense when you look at it beyond the numbers perspective, right? If I'm going to spend more time with you, that's time that I'm not spending with somebody else. And that makes me far more likely to like your stuff and trust you.   Pam Didner: Yeah. The next question I have is in terms of the content that you created over a period of time, do you go back and repurpose some of the content or do you reuse some of the content? Can you share some of the examples with us?   Tommy Walker: Sure. So, um, I didn't mention this earlier, but when we did at, uh, one of the different formats that we had explored when I was at Shopify Plus where a series of industry reports. Right.   Pam Didner: So you guys do primary research?   Tommy Walker: We would compile research from other outside sources.   Pam Didner: Ah, I see. So is the base, uh, it's a, is the industry report that you compile based on the secondary resources that you have?   Tommy Walker: Okay. Right. And what we did with these, because Shopify plus was not going to compete on features. Purposefully, we're not going to compete on features primarily because we couldn't, but we also decided that. We weren't going to, I had said we're going to compete on knowledge, right? So we would do these industry reports, which is a strategy they still use today, which makes me very happy with this. What would happen is we'd have all of that data and information, and then we could repurpose some of that into a blog post, you know, bring some of that stuff in. But the other thing that we would do is we would merchandise, if you will. We'd create trailers for the industry reports. So you have video going into that and now you're repurposing it over into a blog post. And then with the trailer, you can have these little gifts that come out of it. So there are a number of different ways that you can splice up this information. And with the industry reports themselves, there were, I think some of them had over a hundred pages worth of just pure information. And they were like—   Pam Didner: How long did it take to create the industry report?   Tommy Walker: Forever! Uh, several months, several months,   Pam Didner: I would not be surprised.   Tommy Walker: No. And we were projecting out for the next five years.   Pam Didner: So the industry information. You gather, you projected the trends for the next five years?   Tommy Walker: Correct. Yeah. And that was the depth that we were going into. And we were able to take our own internal knowledge, even though we weren't publishing that at the time and sort of apply that to what was going on here in, and really say that we were at the ground level on some of this stuff and bring in, you know, merchant quotes and stuff like that. And then we were able to repurpose a lot of that into other forms of content.   Pam Didner: Definitely. But that requires a lot of planning and intentional effort. I want people to understand that repurposing a piece of content, it's not very simple, like, oh, okay. You pull, uh, several paragraphs from one white paper and you write a blog post. It's a very intentional effort. As of you creating a, not a piece of content, even though you are using existing content that you have.   Tommy Walker: Right. And the way to think about it really is making it modular. Right. Like when you're thinking about the big piece, what are the smaller things that you can create that are modular and put that out there? Something I learned years ago is create soundbites within your content, right? Like in this is, this is totally different, but like, what are, what are some tweetables that you can put out there? And it's the same thing as like PR and you know, all of that is you get the, you put the little soundbites out there. What's the news going to pick up on? And when you're able to put that stuff in, then it becomes infinitely more shareable, but it's also, you can use it to repurpose in a number of different areas, especially if you're planning that ahead of time. Pam Didner: Being a content marketer myself, where a good period of time, especially in enterprise, it's a lot of work. And I think from editorial planning down to the content creation, or even once you create content, you have to repurpose the content is there's a lot of coordination that needs to happen within the company. And if you have a one lesson for enterprise marketers that actually trying to manage the content, what is that one lesson that you want to share?   Tommy Walker: Ooh, that's a good question. Um, Content marketing is not a solo sports. It is very much a team sport and it's not just on the content team. So if you need to work with other parts of the company to get what you need done, try to understand their working cadence and how it is that you can fit into their day, so you're not bashing heads when it comes to getting stuff created.   Pam Didner: I hear you. I hear try to understand how they work and their process and work with that.   Tommy Walker: Exactly.   Pam Didner: Very good. Hey, before I end our podcast, I would like to ask you to answer one silly question and you can pick one out of two. Number one: What is the most useless talent that you possess? The second one is, did you have a ridiculous goal in your life?   Tommy Walker: (laughs) Um, yeah, the, the most useless I have a few use those talents. Um, the, the most useless talent I would say that I have is an encyclopedic knowledge of Marvel movies and movies in general, coming from the filmmaking background.   Pam Didner: What about, uh, DC? You are more into the Marvel universe. Okay.   Tommy Walker: The Marvel Universe. Um, but movies in general, that's just from my acting background. So, um, my wife hates watching movies with me sometimes because I'm like, did you know?   Pam Didner: And you're like, shut up. Can I just enjoy the movie? Don't tell me!   Tommy Walker: She, she wonders how I enjoy the movie. I'm like, “this is exactly how I enjoy the movie!”   Pam Didner: Thank you so much, Tommy. So happy to have you on my show and you share a lot of insight with us and I enjoy our conversation.

In this episode, Simone Oliver talks about her progression from writing print stories for the paper at Howard University to spending 13 years at the New York Times, leading the digital focus. She shares the decision-making behind starting the NYTimes's fashion Instagram account, how working at Facebook felt like going to grad school, and why her current role as Global Editor in Chief of Refinery 29 is a culmination of her work experiences. Listen for advice on:Being strategic about prioritizing goals How embracing loyalists builds bigger communitiesIdentifying white spaces for innovation and pitching to leadership Ways to emphasize why your point of view is valuable Learn more:Simone Oliver (Guest): https://www.linkedin.com/in/simoneoliver/Zoia Kozakov (Host): https://www.linkedin.com/in/zoia-kozakov/About WIN: Women in Innovation: https://www.womenininnovation.coBrand Copy by Nicole Beckley See acast.com/privacy for privacy and opt-out information.

Our latest guest is Lutz Huelle, creative designer and founder of his eponymous label. Join us along with our host, Godfrey Deeny, Global Editor-in-Chief at Fashion Network, as Lutz talks about his background, how he arrived in Paris and became an influential designer. Discover his unique experience of working with the fashion genius Martin Margiela, finding investors, and starting his own project. Support the show (https://www.luxurynsight.com/)

Our latest guest is Lutz Huelle, creative designer and founder of his eponymous label. Join us along with our host, Godfrey Deeny, Global Editor-in-Chief at Fashion Network, as Lutz talks about his background, how he arrived in Paris and became an influential designer. Discover his unique experience of working with the fashion genius Martin Margiela, finding investors, and starting his own project.

Tracey is the Director of Marketing at MarketerHire, the marketplace for fast-growth B2B and DTC brands looking for high-quality, pre-vetted freelance marketing talent. She is also the founder of Doris Sleep and was previously the Head of Marketing at Eterneva, both fast-growth DTC brands marketplaces like MarketerHire aim to help. Before that, she was the Global Editor-in-Chief at BigCommerce, where she launched the company's first online conference (pre-pandemic, nonetheless!), wrote books on How to Sell on Amazon, and worked closely with both eCommerce entrepreneurs and executives at Fortune 1,000 companies to help them scale strategically and profitably. She is a fifth-generation Texan, the granddaughter of a depression-era baby turned WWII fighter jet pilot turned self-made millionaire, and wifed up to the truest of heroes, a pediatric trauma nurse, who keeps any of Tracey's own complaints about business, marketing, or just a seemingly lousy day in perspective. In this episode, we discuss her journey into the eCommerce world, the importance of organic content, differentiating yourself as an actual brand, and many other tidbits of information surrounding dropshipping and eCommerce.

Can't find the time to keep up with tech news? Looking for some awesome lockdown listening? We have you covered with the Noise Cancelling podcast, which is brought to you by TechRadar and our sister sites Laptop Mag and Tom's Guide. The show is presented by Gareth Beavis, Editor in Chief of TechRadar, and Sherri L. Smith, Editor in Chief of Laptop Mag. This week our guests are Sam Loveridge, Global Editor-in-Chief at GamesRadar, and Adam Vjestica, Senior Gaming Writer at TechRadar, who join us (remotely, of course) to talk about the last seven days in tech. Show Headlines00:00 Start01:10 What would you call your own crypto currency?05:59 GameBoy Printer09:04 Game & Watch13:12 What was your first gaming console?21:40 The worst gaming mascots22:19 The best gaming events36:18 PS5 6 months later review43:00 Where is the Switch Pro44:13 Beavle Trends!48:14 - Sign off  This week we have a whole bunch of gaming experts on so it would be a shame if we didn't do a big old gaming deep dive. We chat all about our first games consoles, whether or not the PS5 was worth buying at launch and where in the world is the Nintendo Switch Pro! For all this and more, tune into the all-new Noise Cancelling podcast – you can subscribe on Spotify, grab it on Apple podcasts, or find us wherever you get your pods. New episodes land every Friday. Don’t forget to head over to TechRadar.com, LaptopMag.com and Tomsguide.com to read more. Music by Lee Rosevere - Thought BubblesLicenses under Creative Commons Attribution 4.0 International - https://creativecommons.org/licenses/by/4.0/

My guest today is Simone Oliver, fellow Howard Bison and longtime friend. Simone is the Global Editor In Chief at Refinery 29. She is extremely smart and one of the savviest women I know. In this episode, Simone shares how she started on her journey, navigated through the tech industry, and how her confidence elevated her career growth. Simone is now in her self-described dream job and loving life. Simone explains why she prefers to differentiate fashion from style and how she celebrates the creativity in her children. Like most women she acknowledges it's difficult at times to complete the self-care that she’d like; however, it's the simple things that bring her joy. She appreciates walks as well as the classic Netflix and chill.www.simonevivian.com

We're kicking off our new season with a great French designer – Alexandre Vauthier, Founder and Designer of the label, Alexandre Vauthier and former Head Designer Jean-Paul Gaultier's couture collection. Join us along with our host, Godfrey Deeny, Global Editor-in-Chief at Fashion Network, as Alexandre takes us through his journey in fashion and his experience of working with iconic celebrities and brands like Mugler and Jean-Paul Gaultier. Find out how he built his brand and approach his business while maintaining a keen focus on couture clientele.Support the show (https://www.luxurynsight.com/)

We’re kicking off our new season with a great French designer – Alexandre Vauthier, Founder and Designer of the label, Alexandre Vauthier and former Head Designer Jean-Paul Gaultier’s couture collection. Join us along with our host, Godfrey Deeny, Global Editor-in-Chief at Fashion Network, as Alexandre takes us through his journey in fashion and his experience of working with iconic celebrities and brands like Mugler and Jean-Paul Gaultier. Find out how he built his brand and approach his business while maintaining a keen focus on couture clientele.

Meet our latest guest – Erwan Rambourg, an expert luxury analyst and author of ‘Future Luxe' and ‘The Bling Dynasty. Join along with our host, Godfrey Deeny, Global Editor-in-Chief at Fashion Network, as Erwan delves deeper into the various actors at play in an increasingly competitive luxury industry. Learn more about the state of luxury consumers, the role of digitalization and Chinese clientele, the implications of Covid-19 and the factors businesses need to asses for future growth and development.Support the show (https://www.luxurynsight.com/)

Meet our latest guest – Helen Lambert Kennedy, CEO at The Style Pulse, a global platform to connect buyers with curated brands in the retail industry. Join along with our host, Godfrey Deeny, Global Editor-in-Chief at Fashion Network, as Helen highlights the new challenges and opportunities within the retail industry and its transformation, and the impact of COVID-19 on accelerating the inevitable digitalization in fashion – from buying to selling.Support the show (https://www.luxurynsight.com/)

Tracey Wallace is currently the Director of Marketing at MarketerHire, an on-demand talent marketplace for pre-vetted, expert marketers. Previously, she was the Head of Marketing at Eterneva (eternity + eva), the Global Editor in Chief at BigCommerce, and the Senior Content Marketing Manager at Umbel. She studied English, planned on becoming a novelist, and worked in media and journalism directly after college. Tracey is a world class writer, editor, manager, and networker. She has a contagious buoyancy and optimism, and truly cares about the quality of the work she puts out into the world. In this episode, Alex and Tracey cover her approach to content, how she marries the perfectionist artists' desire for purity and craft, with the pragmatists' need to design systems and automate as much as possible. They also dive into how this plays out in building what she describes as integrated marketing campaigns.Lastly, she gives practical advice on how to network better and work with influencers.  Enjoy!The Long Game is hosted by Alex Birkett and David Ly Khim who co-founded Omniscient Digital to help companies ranging from early-state to scale-ups with growth strategy, SEO, and content marketing. Allie Decker, Head of Content, joins the conversation as well.Connect with Tracey on Twitter or at MarketerHire.Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Ben Pundole, founder of A Hotel Life, chats with Melinda Stevens, Global Editor in Chief at Condé Nast Traveler. Stevens has won awards for her role as an editor and as a columnist at the magazine, and we are absolutely delighted to chat with her about the future of travel editorial in a post COVID world. In this episode, we discuss Melinda's role as a working mother of 3, Earth Day, her love for trees, and the responsibility to keep people dreaming.

Our this week's guest is Catherine Aymard-Yu, former Chinese Clientele Director at Van Cleef & Arpels and Galeries Lafayette. Follow along her journey as she discusses the evolution of Chinese tourists, their aspirations – how they went from being followers to challengers and active contributors, with Godfrey Deeny, Global Editor in Chief of Fashion Network.Support the show (https://www.luxurynsight.com/)

Being in charge of Huffpost and The Guardian - Kim Chakanetsa brings together two women who are re-shaping their international news publications. Lydia Polgreen is Global Editor in Chief of HuffPost. She took over from founder Ariana Huffington in 2016, after spending 15 years at the New York Times, where she had postings across Africa and Asia. The child of an Ethiopian mother and an American father, Lydia was raised in neither country, growing up mainly in Kenya and Ghana. She says moving around so much means she is now a self-made insider - precisely because she is an outsider everywhere. Katharine Viner is Editor in Chief of Guardian News and Media, and is the first woman in the paper's almost 200-year history to hold this role. Katharine had her first article published in The Guardian newspaper when she was still at school, however she says the penny didn't drop that she was meant to be a journalist until several years later. She took charge of daily news operations across print and digital media in 2015. Image (L): Katharine Viner. Credit: The Guardian Image (R): Lydia Polgreen. Credit: HuffPost

Christene Barberich is a media force. As the Co-Founder and Global Editor-in-Chief of Refinery29, Christene has grown the company from a niche website about New York boutique designers into a lifestyle brand that's expanding globally. Before founding at Refinery29, Christene held positions at The Daily, Gourmet Magazine, and The New Yorker. On this episode, Sophia and Christene discuss their parallel career trajectories, brand identity, and the late David Bowie. This episode is brought to you by Squarespace. When you decide to sign up for Squarespace, make sure to use the offer code GIRLBOSS to get 10 percent off your first purchase. This episode is also brought to you by FreshBooks. If you believe that living your best life includes being your own boss, then you've got to try FreshBooks. Go to Freshbooks.com/GIRLBOSS for your free 30-day trial.