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This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Josh Aharonoff, CEO of Mighty Digits and Your CFO Guy, and the Founder of Modelwiz. With a diverse background that includes a start at the Big Four accounting firm KPMG, experience as a startup founder, and strategic finance roles, Josh has carved out a niche as a fractional CFO. Josh emphasizes the importance of having a robust financial model, detailing the four stages of building one. He also highlights the critical differences between traditional accounting roles and the value-add of a fractional CFO, especially for seed and Series A companies. Randy and Josh discuss actionable takeaways that underscore the essence of financial rigor and strategic planning for burgeoning SaaS companies.Quotes“I think the key to having a month-end close completed in a short timeframe is first, real-time classification, categorization, reconciliations, not waiting until the next month when all the data is available to be able to do all of that.” -Josh Aharonoff [14:13]“The financial model should serve as a centralized hub for all the information related to what's happening in the business historically, as well as what you think is going to happen in the future.” -Josh Aharonoff [19:27]Expert Takeaways The Importance of a Robust Financial Model: The four stages of creating a vital financial model, including revenue build, P&L layering, balance sheet integration, and the final stage connecting the chart of accounts to accounting software.Differentiating a Fractional CFO: Unlike traditional accountants, a fractional CFO offers nuanced, strategic financial guidance tailored to the specific growth needs of startups.Financial Operations and Month-End Close: Critical best practices for financial operations, emphasizing real-time classification, standard operating procedures, and efficient month-end close activities.Leveraging Excel for Financial Planning: Modelwiz, an Excel plugin that automates complex financial modeling processes, highlighting the ongoing relevance and power of Excel in financial operations.Engaging Content for Finance Professionals: With Your CFO Guy, Josh has built a significant following by providing daily newsletters on various finance topics, showcasing the value of consistency and engaging content.Timestamps(00:40) From Big Four Accounting to Startup Founder(04:14) Lessons Learned from Entrepreneurial Failures and Consulting Success(13:30) Automating Financial Forecasting with Model Wiz and Excel Integration(23:19) Four Stages of Building a Financial Model(32:44) The Importance of Budget Versus Actuals in Financial Reporting(44:25) The Importance of Gross Margin in SaaS Companies(45:40) Negotiation Strategies and Influencer Insights in SaaS TechLinksMaxioUpcoming EventsMaxio Institute Report
Grayscale's GBTC Impact on Bitcoin Market: Grayscale has reportedly sold off $1.6 billion worth of GBTC, leading to speculation about its impact on Bitcoin's price. This significant market move highlights the ongoing volatility and investor sentiment in the cryptocurrency landscape, where large transactions can have substantial ripple effects on market dynamics.Exploring Airdrops in the Crypto Space: The cryptocurrency community continues to show keen interest in airdrops as a method to receive free tokens, which can potentially offer substantial gains. These events remain a hot topic, providing both opportunities and risks, as they can vary widely in value and legitimacy.Worldcoin's Price Surge Linked to Sam Altman: Worldcoin, associated with Sam Altman of OpenAI fame, has seen a 40% surge, attributed to the growing interest in AI and its potential intersections with cryptocurrency. This rise reflects the broader market enthusiasm for projects that blend innovative technology with blockchain and digital assets.Coin Bureau's Influence on Crypto Discussions: A tweet from Coin Bureau (assuming it's related to a significant crypto development or insight) underscores the power of social media influencers in shaping discourse and sentiment within the cryptocurrency community. Influencers like Coin Bureau play a crucial role in providing information, analysis, and opinions that can affect market trends and investor decisions.Rossmanngroup's YouTube Content: While not directly related to cryptocurrency, Rossmanngroup's YouTube channel, known for its focus on electronics repair and consumer rights, might touch upon topics relevant to the tech and crypto community, emphasizing the importance of transparency, education, and consumer advocacy.Relevant Hashtags:#GrayscaleGBTC#CryptoAirdrops#WorldcoinSurge#CryptoInfluencers#BlockchainTechnology#BitcoinMarketImpact#SamAltmanAI#DigitalAssetTrends________News Links
Aj Kumar, the “Digital Maestro,” is the founder of The Limitless Company, a studio system for influencers. AJ and his team are on a mission to help entrepreneurs in the Creator Economy build for-profit human-healing brands. Aj has helped corporate brands like Salesforce, Mint, Intuit, and industry-leading personal brands including Neil Patel, Nikki Haskell, Nontoxicdad, and Kimberly Snyder. In this episode, you will learn How to leverage personal branding to build credibility and influence In the context of ecommerce, how instrumental has influencer marketing been for brands and examples of a successful influencer marketing campaigns How do you balance organic social media efforts with paid promotions, and what strategies are the most effective in driving organic engagement Instance where personal branding and influencer marketing strategies didn't go as planned and the lessons learned With so many social media platforms now available, how does The Limitless Company decide which platforms to focus on for organic growth and influencer marketing Advice given to ecommerce businesses looking to build their personal brand and leverage influencer marketing for the first time and the common pitfalls to avoid Episode sponsored by Leadfeeder: https://bit.ly/4a6fo6m For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen Facebook: https://www.facebook.com/arlen.robinson.7 Instagram: https://www.instagram.com/arlenyohance/ LinkedIn: https://www.linkedin.com/in/arlenrobinson/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
From TikTok Titans to YouTube Sensations: The Dynamic Duo's Secrets to Half a Million Subscribers and 90 Million Monthly Views In this exciting episode, we dive into the captivating world of Ken and Kade from Dinobunny Cosplay as they reveal the secrets behind their phenomenal YouTube success. With over half a million subscribers and 90 million monthly views, these TikTok stars have taken the YouTube Shorts scene by storm. Listen in as we explore their journey, discuss the power of engaging content, and uncover the strategies they've used to master the art of growing a dedicated fanbase. Don't miss this chance to learn from the dynamic duo and level up your own YouTube game!" About Ken and Kade: Cosplay, drag, and storytelling. Ken and Kade are a real-life couple who use the world of cosplay and makeup to weave together engaging stories using short-form video. Their most popular series, Mariolore, follows the characters from the Super Mario franchise through love, betrayal, and a thirst for power in the Mushroom Kingdom. Mariolore has over 500 million views on all social media platforms. “Unlock Your YouTube Success with TubeBuddy: Skyrocket Your Channel Growth Effortlessly!
Growing Your Channel With A Craft: A Coin Ring Artist Shares YouTube Growth Strategies and Persistence In this episode, we are joined by JT and we dive into the world of coin ring artistry as our guest, a talented coin ring artist, and YouTube creator, shares their unique journey to online success. Discover the strategies they used to grow their channel while staying true to their craft and passion. Learn how persistence and consistency played a key role in their growth, and gain valuable insights on how to achieve YouTube success without losing sight of what you truly love. Don't miss this inspiring conversation that will leave you eager to create, connect, and conquer the YouTube platform! About JT: I turn silver and gold coins into wearable jewelry. This hobby turned small business has allowed me to sell my rings all over the world from the comfort of my home. Im learning every day! TubeBuddy – A tool that makes your YouTube Life EASIER and Helps grow your channel. CLICK HERE for a FREE 30-DAY TRIAL. Go here if you want to submit your YouTube Channel to be a potential guest on the podcast. Support the show on Patreon here for to join our Mastermind Group, day-to-day interaction with myself and the community on discord, and many other great perks! Sign Up Here For YouTube Coaching and Consulting With Me Connect With JT Here: YouTube Channel Links Discussed In This Episode Fiverr – Hire the right people for the jobs you need to make your YouTube life and workflow easier! Bluehost – If you need a website use this link to get a Free Domain Name and a great deal on hosting
In today's episode of Cannabis Tech Talks, content creator, actor, and comedian Brooke Burgstahler speaks with Cannabis & Tech Today Managing Editor Patricia Miller for the cover feature of the winter 2021 issue. Burgstahler recently launched Budding Mind, a wellness and lifestyle blog focused on holistic health. Cannabis has been a big part of Burgstahler's journey, but her true passion is acting. As the host of World of Weed, she gets to flex her journalism and acting skills while providing quality edutainment to millions of online viewers. Join this candid discussion as Burgstahler reveals her reluctance to embrace cannabis stardom before finally finding her voice as an industry influencer. Check out her cover feature for free in the winter 2021 issue of Cannabis & Tech Today. Cannabis Tech Talks are brought to you thanks to the support of Polyscience. Discover how Polyscience is changing the world of temperature control by visiting https://Polyscience.com
The team here at ITN has to remain mobile and diverse in order to engage a wider and loyal audience. Every few months we bring in new interns who bring fresh perspective and values that help stir up and re-energise the team as a whole. For the month of July we welcome Ebony to our team. Learn more about what she brings and find out more about her in this podcast. Ebony Ximines-Parke Ebony is a Journalism postgrad at the University of Roehampton. After completing her degree in Creative Writing, she wanted to specialise in Journalism to write stories that she felt needed new angles. She also wanted to highlight the voices that don't get enough space. Ebony also is a TikTok content creator that works with hair care and hair accessory brands. She also is a women's empowerment event coordinator. The events are run quarterly and specifically for giving a space for women to come and learn, heal and empower each other. If you would like to see more, please check her TikTok: @jamjamjamillah And her Instagram: @nesiasworkshops
In episode 19 of the Health, Wealth, & Happiness Pod, we invite Chris Chin to speak about how he has built an authentic community on Instagram surrounding men's fashion. In the process, he has built multiple companies and used these tactics to build other company's social media following as well. We talk about some of Chris's favorite brand collabs, how he started his clothing line, and some of his growth tips for Instagram! Chris Chin is the subject of September Mondays as an Instagram men's fashion influencer. Chris represents brands such as Nike, Reebok, Express, JC Penney, and many more. He also founded Polished Agency, a marketing agency that specializes in social media, and he launched Rude Mondays, his clothing line this year. This episode is brought to you by Anchor. Listen to this episode on Apple Podcasts, Spotify, Google Podcasts, & Overcast. Guest Social Media: September Mondays Instagram: @septembermondays Rude Mondays Clothing Brand Instagram: @rudemondays Polished Agency Marketing Instagram: @polishedagency Links Mentioned in this Episode: Buy an HWH Journal: hwhpod.bigcartel.com Use code 'HWHPOD' for 15% off your first purchase of Rasa: wearerasa.com Join our email list to get journal prompts delivered to your inbox weekly: hwhpod.wordpress.com If you enjoyed this episode, please rate and review HWH Pod on Apple Podcasts. It helps Nat & Bail continue to create amazing content for you! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/hwhpod/support
How to grow your following, how to pitch yourself to brands, how to use hashtags, how to get paid AND MORE! Join our in depth conversation all about the business of blogging and being an influencer with Tanisha Cherry: blogger, influencer, content creator, youtuber, writer, and podcaster. Learn more about Tanisha at https://www.tanishacherry.com, follow her on Instagram at https://www.instagram.com/tanisha.cherry/ and subscribe to her podcast https://anchor.fm/cherryloungepodcast. Thank you, Lloyd Mitchell (Associate at Castle Financial Group Ltd.) for sponsoring this episode. Learn how Lloyd and the team at Castle Financial Group can help you maximize your personal wealth at https://www.castlefinancial.net/castle-associates-1. Please do us a favour and subscribe, rate and review our show on Apple Podcasts: https://podcasts.apple.com/ca/podcast/prosecco-party-podcast/id1485131666. Also available on Spotify, Castbox, Google Podcasts, and Anchor. Prosecco Party Podcast is covering all the relevant topics that concern us 'older millennials' like skincare, dieting, career journeys, dating, pregnancy and mental health. So stay tuned for some unfiltered and relatable high jinks!
Masken-Murks, Influencer-Insights & Wirtschafts-Winter: Die Bandbreite unseres Mitmach-Livestreams am 13.08.2020 auf Instagram war wieder gewaltig - auch dank unserer Follower*innen, die so lebendig mitgemacht haben. Glauben wir an den Aufschwung der #Wirtschaft nach dem #Lockdown? Verstehen wir Menschen, die auf Corona-Demos gegen die Maßnahmen demonstrieren? Und warum haben wir vor Interviews mit Jens Spahn gewarnt? Dies alles und noch viel mehr konntet Ihr im LiveChat auf Instagram anschauen. - Hier im Podcast kommentieren, pointieren und filetieren wir all das noch mal für Euch.
In this episode I’m featuring two of my most popular Influencer Insights from this past year. The best part? They’re both episodes where I answered your questions! My amazing podcast listeners submitted some fantastic Qs on all things business, entrepreneurship, influencer marketing, fear and mindset. I absolutely loved getting to break each of these questions down, and flip the script on some super popular limiting beliefs. Tune in to this episode now to hear what I had to say. For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)! To dive deeper into each episode with myself and other podcast listeners and receive exclusive bonuses relating to the show come join the Influencer Podcast Facebook group. One more thing! Make sure you subscribe to the podcast to stay up-to-date on the latest influencer insights and strategies.
During this episode, we speak with Ryan Schram, a leader in digital and influencer marketing and the Chief Operating Officer at IZEA Worldwide. Ryan speaks about the unique journey he and his colleagues took to disrupt an industry, form a new category and rise to the top. We discuss the celebrity influencers of today, the emerging role of the nano-influencer, as well as potential influencers of the future like artificial intelligence. Ryan highlights his ‘Top Three’ advisors and speaks about what it was like to grow up in a house that is filled with marketing and media juggernauts, what it’s like to work for, and partner with an industry visionary, and shares how spousal choice is critical for leaders beyond balancing work and home. And throughout the episode, Ryan shares several pieces of advice with the audience, including some of his most fundamental advice that was passed along at an early age from a Mad Men-esque character – Always Be Fabulous. About Ryan Schram As Chief Operating Officer, Ryan Schram provides day-to-day leadership and managerial oversight for IZEA – championing the needs of its team members, clients, partners, and creators around the world. Placing company culture and creativity at the center of his approach, Mr. Schram is responsible for the IZEA’s overall operational environment, including the Company’s client development, business development, marketing communications, human capital, and creator ecosystem organizations. He also leads the Company’s corporate business development growth strategy domestically and abroad. Schram was appointed to IZEA’s Board of Directors in November 2012. Nearing two decades of experience in the consumer marketing and technology space, Ryan has an established track record of driving growth, efficiency and profitability for leading- edge companies. In addition to his responsibilities at IZEA, Schram has been actively involved as a board member, advisor, and mentor in leading marketing technology companies, including TechStars Mobility, StageLeap, ProfitStreams, and Stratos. Prior to joining IZEA in September 2011 as the Company’s first-ever Chief Marketing Officer, Ryan served as Group Vice President at ePrize (now HelloWorld), the prominent digital engagement agency that was acquired by private equity firm Catteron Partners in August 2012. Previous to ePrize, Ryan held a variety of leadership positions at CBS/Westwood One and Clear Channel Media + Entertainment (now iHeartMedia). His work has been regularly featured in the Wall Street Journal, Fast Company, Entrepreneur, AdAge, and ADWEEK. A proud Spartan, Ryan is a graduate of the Eli Broad College of Business at Michigan State University (B.A., Management). Show Highlights Segment 1: Introduction 1:25 The Connecting World – a story built on data in a world built on humans. 3:59 The journey of a “self-aware nerd” through integrated marketing, sales enablement, and executive leadership. (iHeartRadio. HelloWorld. IZEA (NASDAQ: IZEA).) Segment 2: Brave Leadership & the “Top Three” 6:46 Ryan’s “Top Three”: Bill Burton – The professional product mover. Always “Be fabulous.” (Don Draper – Mad Men.) 16:14 Ryan’s “Top Three”: Ted Murphy – “The most dangerous man in the room” – a leader in the creator economy. 23:04 Challenging each other is central to any professional dynamic. 25:30 Ryan’s “Top Three”: Steve Schram – Hold yourself accountable for maximizing the gifts that you have. 32:51 Ryan’s “Top Three”: Jamie Schram – Being a business pair. 37:18 Hiring in the ‘shoulders up’ economy. Part 3: Industry Disruption & Transformation 41:11 “Always about the content, not the clutter.” 43:00 The roles of the macro influencers (celebrities & athletes) and the micro/nano influencers. 49:20 Bots and artificial intelligence as influencers. Part 5: Wrapping up 51:26 IZEA’s journey to going public. 54:30 Advice on going public (and beyond): “Be curious, be brave enough to realize that it’s like getting a graduate degree every 1-2 quarters in something totally different.” 59:02 “Don’t confuse your title for your importance and the value you can bring to the team members you serve.” (Servant Leadership). 1:00:51 “Failure is one of life’s great gifts.” – Ted Murphy 1:02:06 Follow IZEA and Ryan! (IZEAx 3.0. Influencer Insights.) Additional Information Contact Ryan: Ryan’s LinkedIn Ryan’s Twitter Contact IZEA IZEA’s Twitter IZEA’s Instagram IZEA’s LinkedIn Contact Gregg Garrett: Gregg’s LinkedIn Gregg’s Twitter Gregg’s Bio Contact CGS Advisors: Website LinkedIn Twitter
Today’s show is all about creating and maintaining a streamlined, consistent online presence. From your blog to your social media to your whatever, it’s imperative to clearly show your brand from platform to platform. I’m especially honing in on the tips for consistent social media platforms, and sharing my secrets to getting there - which goes beyond using the same filter, by the way. From tips on captions to imagery to engagement, I guarantee you’ll leave this show wanting to make some changes. And you’ll know the power of a consistent brand + how to get there! Plus, I’m sharing the apps that can help get you there. You’ll be able to download these today and start improving your influence in a matter of minutes. So, are you ready to get a cohesive, clear, streamlined online brand? Listen in! Free tip sheet ‘How to Keep Your Online Brand Consistent’: juliesolomon.net/ii16 Related blog post: https://www.juliesolomon.net/blog/how-to-keep-your-brand-consistent?rq=branding Influencer Insights Episode 9 (setting goals for summer): juliesolomon.net/ii9 Influencer Insights Episode 15 (defining your true brand): juliesolomon.net/ii15 For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)!
Today’s show is another round of Q+A’s directly from a listener, and we’re talking Instagram and niches. If you’ve ever wondered if your Instagram feed should be curated and dreamy OR if it should be real and more unfiltered, I’m answering that. If you’ve ever wondered whether you should niche down or focus on a few aspects when it comes to your brand, I’m answering that, too! I’m even giving 4 action items that you can work on directly after listening. These tasks will teach you what you should be putting on your Instagram feed, what your content should consist of, and how to not let Instagram overwhelm you. Plus, more! :) No more stressing about your feed or what you should be posting every day. This is a super quick, super simple episode that lays it all out for you. More on social strategy, Episode 20 of The Influencer Podcast with Jasmine Star: https://itunes.apple.com/us/podcast/020-how-to-resist-conformity-rework-your-social-strategy/id1229401800?i=1000391110565&mt=2 For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)!
Today’s show is a simple map getting you to a strong, unique, streamlined PERSONAL BRAND - and more specifically, the 5 Steps to Building a Personal Brand. Yep, just five is all it takes - and it’s something you can get started on right after you tune in. Come learn the changes to make to your social media accounts, how to the smart network way, and how to build a killer brand along the way. Inc.com article: https://www.inc.com/jayson-demers/5-steps-to-building-a-personal-brand-and-why-you-need-one.html Lots more resources on branding: https://www.juliesolomon.net/blog-posts/
I’m coming at you 1:1 in this week’s episode for an intimate chat on 3 of the failures I’ve experienced as an influencer - and even more important - how I overcame them. We all know that being an influencer comes with a lot of uncharted territory and that there isn’t a magic guide. So, mistakes happen and it’s a huge game of trial and error - at least that’s how it’s been for me! But I will say I’ve learned A LOT in my time as an influencer, and I hope by sharing some of these “failures,” it opens up opportunity to improve your own influence. From a platform that wasn’t authentic, to learning to say no to certain things, I hope you enjoy this week’s show! Wanting even more Influencer Podcast and to further discuss this episode? Join our Facebook community for daily tips on how to uplevel your business & chat with myself and other listeners. Visit https://www.facebook.com/groups/theinfluencerpodcast/ to be a part of this wonderful community! For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and then tag me (@julssolomon)! The Influencer Podcast 040: When to Say No and When to Say Yes: Building Your Influence With Intention: https://itunes.apple.com/us/podcast/040-when-to-say-no-when-to-say-yes-building-your-influence/id1229401800?i=1000398986314&mt=2 Influencer Insights 006: When Should You Hire Help + Finding Your Dream Team: juliesolomon.net/06
In this week’s episode, I’m highlighting an industry trend that can not be missed. More specifically, I’m talking contracts and the trend that’s shifting the influencer industry to be even more legitimate. I’m covering what exactly this means for every side of influence (whether you're an influencer, brand, or agency), what you should be looking for in contracts, and how to start using contracts today. Plus, I’m giving out a FREE contract template. This template is all you need to start working with brands, and even if you already have a contract model, it’s a great checklist of what you might be forgetting. I’m also sharing tools to button up your business on the backend in general! If you're looking to legitimize your business or brand, this is a show that cannot be missed. Free Contract Template: juliesolomon.net/ii12 Episode 51 with Laurel Mintz: https://www.juliesolomon.net/pip-episodes/051-legitimizing-your-business-taxes-and-contracts Digiday article: https://digiday.com/marketing/influencer-marketing-growing/
In this week’s Influencer Insights episode, I’m spilling the secrets to productivity and sharing exactly how you can reach your most productive state by simply utilizing the right resources. It’s true - there are certain apps and programs that have completely transformed my levels of productivity! And today, you get that entire list. A list that I’ve been building throughout my entire career as an influencer & know you’ll love. These apps and programs work just as well for entrepreneurs as they do small teams, and I guarantee that they’ll improve your influence in a matter of minutes - seconds, actually! So, what are you waiting for? Ready to become your most organized, on-task self? I thought so. Free Influencers Guide to Productivity Download: juliesolomon.net/ii11 When to Hire Help + How to Find it: https://itunes.apple.com/us/podcast/influencer-insights-006-when-should-you-hire-help-finding/id1229401800?i=1000408988919&mt=2
Curious about how I spend my days as an influencer, mom, wife, and business gal? In today’s episode of Influencer Insights, I’m sharing just that! I take you behind the scenes from sun up to sun down, and share exactly how I went from working 12 hour days to only being in my office for 6. It might sound impossible, but let me tell you firsthand, it’s not! With a few simple productivity hacks and one big secret that has COMPLETELY changed how much I get done, a shorter work day is possible, my friends. If you’re curious about how to get more done in less time and to truly grow your business while enjoying life, today’s show is for you! Plus, we talk about the self-care practices that I incorporate most days. A must for a happy life, in my opinion! For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)! To dive deeper into each episode with myself and other podcast listeners and receive exclusive bonuses relating to the show come join the Influencer Podcast Facebook group. Episode 29 with Lauryn Evarts: https://www.juliesolomon.net/pip-episodes/029?rq=lauryn%20evarts
Looking to plan a relaxing summer all while progressing your business? Hey, me too! And that’s exactly what we’re chatting about today. Using the SMART criteria, I develop goals that are Specific, Measurable, Achievable, Relevant, and Time bound - they’re SMART! In today’s episode of Influencer Insights, I’m sharing exactly what a SMART goal looks like, and even better, I’m providing a FREE goal setting worksheet! This worksheet is the same one I use every single time I set a goal, and it’s my little secret to being productive any time of year. To listen in on my secrets for setting goals, how to create your own that actually last, enjoy summer while killing the work game and vacation, and for that free tip sheet, listen in! For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)! To dive deeper into each episode with myself and other podcast listeners and receive exclusive bonuses relating to the show come join the Influencer Podcast Facebook group. Goal Setting Worksheet: www.juliesolomon.net/ii9 More on this topic: https://www.juliesolomon.net/blog/influencers-goal-setting-worksheet-for-summer-success
In this episode, I’m sharing why live streaming is a win-win for brands and influencers when it comes to collaborations. Think, less overhead, more authentic campaigns, and a chance to own the conversation based on how your audience is responding. Plus, we talk about how it builds community! Today’s show covers how to get started if you're totally freaked out (been there!), and what my number #1 goal for influencers in 2018 should be. Plus, I give you a quick practice on where to start if you don’t know what to go live about. If you’re looking to up your live-streaming game, work with more brands, or get comfortable in front of the camera, you’ll love this quick show! For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)! To dive deeper into each episode with myself and other podcast listeners and receive exclusive bonuses relating to the show come join the Influencer Podcast Facebook group. It’d be a great place to chat about first live-streaming experiences, too. P.S. This article was inspired by this article from Forbes: https://www.forbes.com/sites/steveolenski/2017/09/25/the-impact-of-live-streaming-on-influencer-marketing/#448d4602e607 For the free tip sheet on serving your community via giveaways and live streams, see here: https://www.juliesolomon.net/08
This week’s episode involves a question straight from a listener: “When do you know it's the right time to hire help?” Such a good one! I actually not only dive into the question of WHEN in this show, but HOW for a couple reasons. This is such a common question and fork in the road for many influencers - yet it’s one of the most overwhelming times. I really wanted to leave listeners with all the resources surrounding when and how to hire help. First up, I lay out the secret to knowing when you need help - it’s pretty simple, but not always easy to witness yourself. Then, I share my exact process of developing a role and finding that ideal candidate. It involves a little practice that doesn’t take too much time but will make the process infinitely easier. It’s actually something you can start preparing even if you aren’t totally to the point of hiring, too. Lastly, I also reveal the exact websites and resources for hiring potential employees and the first order of business once that person is hired. Oh! And just because I love y’all so much and find this document to be super helpful, I’m including a freebie all about ‘Organizing Your Zones’ when you're ready to hire. SO you can take direct action after listening to this show! Get that by heading to...juliesolomon.net/06 It’s an episode you don’t want to miss if you can see yourself needing help in the future, or are already at that point. And maybe you’ve already hired someone but want a better process for the next round - this will help! If you want to potentially have your own question answered in a future episode of Influencer Insights, leave your question in a review on iTunes! For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)!
This week’s episode involves a question straight from a listener: “When do you know it's the right time to hire help?” Such a good one! I actually not only dive into the question of WHEN in this show, but HOW for a couple reasons. This is such a common question and fork in the road for many influencers - yet it’s one of the most overwhelming times. I really wanted to leave listeners with all the resources surrounding when and how to hire help. First up, I lay out the secret to knowing when you need help - it’s pretty simple, but not always easy to witness yourself. Then, I share my exact process of developing a role and finding that ideal candidate. It involves a little practice that doesn’t take too much time but will make the process infinitely easier. It’s actually something you can start preparing even if you aren’t totally to the point of hiring, too. Lastly, I also reveal the exact websites and resources for hiring potential employees and the first order of business once that person is hired. Oh! And just because I love y’all so much and find this document to be super helpful, I’m including a freebie all about ‘Organizing Your Zones’ when you're ready to hire. SO you can take direct action after listening to this show! Get that by heading to...juliesolomon.net/06 It’s an episode you don’t want to miss if you can see yourself needing help in the future, or are already at that point. And maybe you’ve already hired someone but want a better process for the next round - this will help! If you want to potentially have your own question answered in a future episode of Influencer Insights, leave your question in a review on iTunes! For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)!
Today’s episode of Influencer Insights marks our fifth show, and today I’m covering the pros and cons of social media platforms. After reading Bloglovin’s take on which social platforms are most relevant to influencers, I break down when you should and shouldn’t focus on YouTube, Facebook, Instagram, Snapchat, Twitter, Pinterest, and blogs. If you’ve been exhausting yourself trying to be everything on all platforms, stop right there and tune in. And if you’re hesitant to join anything other than Instagram, you’ll want to listen in as well! Today’s show teaches you the value of each platform, and the times when it might not be worth it based on your content and audience. I also cover what type of content performs best on each platform, the demographics, and where to place any sponsored posts you might have. So, if you're ready to streamline your social efforts and finally get to the bottom of what to use and when, listen here! For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)!
This week is a goodie, as we’re talking about influencers who have essentially taken their passion (and I’m talking about a real, soul-deep passion, not the word in its fluffy sense) and created influence from that. The Cut recently published this article and I love the angle the story dives into. It highlights fashion blogger OGs like Bryan Boy, Aimee Song and Bag Snob and tells the story about how they went from fashion fan girls and boys to sitting front row at major shows. They started out as kids with hearts on fire for fashion, worked their butts off, and are now leading the influence in their field. It’s pretty cool, right? It’s also such a special reminder that we all need to be aligning our passions with our influence to truly succeed in a saturated market. In this episode, I give away my biggest takeaway and propose a handful of questions that I want you to ask yourself today and once a month in the future. Warning, things may get a little uncomfortable in the sense that you might become aware that you aren’t truly living from your soul when it comes to your influence. But I promise it’s a very powerful and healthy practice! A great episode if you’re curious about how these influencers have stood the test of time and the practice I suggest doing if you’re totally lost on what your passion is! For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)!
Today’s Influencer Insights focuses on the power that is Chriselle Lim (@chrisellelim) and is based on this article from Women’s Wear Daily. As one of the most successful bloggers in the game, Chriselle has always created content in her own unique way - in a style that sets trends among the industry…and I’m not just talking about Gucci loafers, you guys. Chriselle is cutting edge in that she truly listens to her audience, works off what she does well, and finds what the market is lacking - and then builds from there. Her content is her magic, and she found a way to create that as her product. Which we can all learn from today! This quick episode is great if you’re seeking inspiration or are interested in how influencers find long-term success! Plus, find out something you can start doing TODAY to be more successful. For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)!
Welcome to Episode 2 of Influencer Insights! A brand new short-form podcast (think 10 minutes or less) that I’ll be hosting every Monday - giving tactical information to apply to your life and business right away. For our second installment of Influencer Insights, we tackled an epidemic in influencer land...FAKE FOLLOWERS. Yep! A topic I’ve been itching to discuss with y’all for some time. Though it’s one of the major frustrations of being an influencer at the moment, it’s also our reality - so we’ve gotta face it and learn how to work around the epidemic. In this episode, I give my straight-forward tips on how to handle fake followers and a peek into what brands are doing to deal with them - and how they feel about sheer follower counts on Instagram. If you're stressed about low numbers, have bought fake followers yourself (or thought about it), or want to know how to compete with accounts full of large (real and fake) numbers, you’ll love this show! For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)!
Hope you all are having a fabulous day! I’ve been waiting to share this with y’all for months now, and I’m so excited to announce the launch of Influencer Insights, a brand new short-form podcast (think 10 minutes or less) that’ll be coming in hot every Monday. Don’t worry! The Influencer Podcast and our longer conversations will still be taking place on Wednesdays; Influencer Insights is simply a compliment to those lengthier shows. The milk to the cookie :) So what exactly is Influencer Insights? Let me explain. You see, I’ve been wanting to create something in addition to The Influencer Podcast - especially for those of you looking for MORE, or maybe you’re seeking a way to easily consume a tidbit of value - even if you’ve only got a few minutes. It’ll be me on my own, chatting about the biggest industry trends, Questions and FAQs from listeners (which by the way, you can send by way of an iTunes review or through the newsletter), and relevant topics that I’ve been seeing or reading about. Think of these as a quick bite of tactical information to apply to your life and business right in that moment! The show is geared to be digestible, interesting, action provoking, and as though we’re chatting over our morning coffee or afternoon glass of cab together - all while learning and bettering our influence. So, I hope you’ll tune into both shows each week, and I truly hope you enjoy Influencer Insights as much as I’ve enjoyed putting it together. With SO much incredible information out there, I know it’s impossible to consume it all - so I’m excited to do that for you, and then discuss! To kick things off, I’m popping in your headphones to discuss the new relationships forming between brands and influencers. It’s 2018 - things have changed, and it’s time to talk about why, how, and what you can do to positively grow from these new types of relationships. If you're looking for a better way to work with brands, refreshing ideas for your next campaign, or simply how to authentically monetize your brand better, join me for Episode 1 of Influencer Insights! Do you have a question you want feature on Influencer Insights? Or feedback for me? To leave feedback or a question, head to iTunes and share those thoughts or questions as a review. You can also send in questions via the newsletter, which you can sign up and gain exclusive podcast access to right here. Also, please note that we will not be running regular blog posts for Influencer Insights information (today is a special one!). To stay in the loop on all future episodes, sign up for the newsletter here. Lastly, remember to screenshot this episode and share it with me over on Instagram by tagging me (@julssolomon) and hashtagging #theinfluencerpodcast. I’d love to see who is joining in for our first episode of Influencer Insights!
Copy That Pops: Writing Tips and Psychology Hacks for Business
How can you improve your emails to better serve your community? Marcus Meurer shares some great advice about crafting engaging emails that really speak to your community and help grow your business and podcast. In addition, he explains how to drive people back to your other assets because of the value that you provide to them. A few exciting highlights include: I hit the Amazon Best-Seller for my Copywriting for Podcasters book! What helps makes a great email to your community A huge list of resources for digital nomads How to organize your email content so that it’s clear and engaging Tips on encouraging people to listen to and share your podcast How to give others value that they can easily apply More: Shownotes for Epic Email Advice from Marcus Meurer [mini-series] Book Influencer Insights
Welcome to my new podcast series. After a break, I'm restarting with Philip Carter (Chief Analyst, IDC Europe). Our conversation is part of the Influencer Insights series I run for Kea Company. One of the main topics discussed on the podcast will be digital transformation and what role analyst firms need to play in helping organizations to develop a different sort of user of the sorts of services, the valuable insight that analysts firms are producing. As an EMEA chief analyst, Philip has a challenging role, where it is important to think outsight the box and beyond the borders. Some of the questions we've been discussing include: “Do organizations in Europe behave in different ways from organizations in Asia or the America?” “How does IDC help its clients to understand what their global opportunities can be?”, “How can clients take a step in a more auspicious future?” These and more questions will be answered by Philip. Enjoy listening!