Podcasts about limbic brand evolution

Joanna Hutchins, EVP, Marketing, Innovation & Sustainability at Royal Greenland, the world's largest wild caught seafood company, reveals how to ensure that your brand is culturally relevant. We talk about her decades of experience leading global and local brands in Asia and other parts of the world, and how she helped fuel their success with deep understanding of local customers. Joanna shares lessoned learned from conducting customer insights research before launching the Dove brand in China that revealed the need for cultural adaptations to ensure both product and marketing relevance. She talks about the imperatives to create emotional connections with customers, and the perils of focusing too much on performance marketing. She shares details about her book, Chinafy, that includes 10 repeatable models for innovation that business leaders all over the world can learn from the Chinese market.Contact Info:Joanna Hutchins - https://www.linkedin.com/in/joanna-hutchins-aa10772/Kevin Perlmutter - https://www.limbicbrandevolution.com/Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC Hosted on Acast. See acast.com/privacy for more information.

Eric Fernandez, Co-Founder & Partner of Brazos Innovation Partners, a tech commercialization company that invigorates the potential of marketplace ideas, reveals how understanding underlying emotions is a game changer for brands. We talk about the importance of looking below the surface of people's actions to determine the emotional motivations causing their behavior, and that it's not always what you would expect. Eric also discusses his comfort with leveraging emotion in brand development thanks to his career-long experience in sports marketing and media. He shares similarities between connecting teams with fans, and connecting brands with their audiences, and why marketers should pay more attention to behavioral science approaches that get to the why behind the what.Contact Info:Eric Fernandez - https://www.linkedin.com/in/ericfernandez1/Kevin Perlmutter - https://www.limbicbrandevolution.com/Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC Hosted on Acast. See acast.com/privacy for more information.

Marcy Ullom, CEO of VitaGlide, the manufacturer & distributor of the VitaGlide exercise and rehab machine for people with limited lower body movement, reveals how helping people starts with meeting them where they are. We talk about why it's so important to listen to customers, to understand to their goals, and to embrace their ideas. She shares that you not only need to hear what they are saying, but that you need to listen for the emotional undertone, which is even more telling about what they are striving to achieve. Marcy describes both the ambition and challenges she and her husband Hugh have navigated since purchasing VitaGlide, revitalizing the brand, and improving the product's functionality for users. We also discuss marketing for VitaGlide, which prioritizes emotional benefits over product features, so that potential customers feel like it's designed with them in mind.Contact Info:Marcy Ullom - https://www.linkedin.com/in/marcy-ullom/Kevin Perlmutter - https://www.limbicbrandevolution.com/Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC Hosted on Acast. See acast.com/privacy for more information.

Brian Reed is Co-Founder and CEO at Ascendco Health, the first surgical asset management platform built for operational efficiency and quality across every hospital department, reveals the value of focusing you brand on people over product technology. He shares details about how the Ascendco brand has evolved, incorporating the discipline of resisting the urge dwell on tech-speak in favor of being people-centric. We talk about the impact this shift has on brand messaging, marketing and customer experiences. Brian describes his team's commitment to supporting their community of Sterile Processing Leaders by arming them with data and insights that elevate their skills and influence. We discuss the value of conversations with users and creating community. Brian gives examples of how being people-centric is transforming the way his internal team approaches their work and how it empowers and lifts up the people who the brand serves.Contact Info:Brian Reed - https://www.linkedin.com/in/brian-reed-34289522/Kevin Perlmutter - https://www.limbicbrandevolution.com/Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC Hosted on Acast. See acast.com/privacy for more information.

Travis Tyson, Director of Planning at Cleveland Clinic, an academic nonprofit medical center consistently ranked as one of the best hospitals in the world, reveals how to design healthcare spaces to balance emotions and accelerate healing. We talk about ways to gather insights from patients and caregivers that inform architectural projects. He describes examples of spaces that he helps create across the 39 million square feet of Cleveland Clinic's properties, which are designed to balance emotions. Travis shares how important it is to gather insights for design plans from a variety of perspectives, so that you can accommodate the various needs that people have as everyone is going through something individual. We talk ideas such as calming staff lounges and daylighting, to quick wins like artwork, noise reduction and paint colors. Travis emphasizes the value of investing in healthcare built environments in ways that help caregivers to calm their emotions during a stressful day, and that help patients heal faster.Contact Info:Travis Tyson - https://www.linkedin.com/in/travis-tyson-aia-acha-ncarb-a2353b2b/Kevin Perlmutter - https://www.limbicbrandevolution.com/Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC Hosted on Acast. See acast.com/privacy for more information.

Jess Kessler, Head of Content & Creator Marketing at Audible, the leading producer and provider of audio storytelling, reveals how anticipating what audiences will want creates brand value. She shares details about her role developing marketing campaigns and supporting works by creators, including steps taken to gather insights to inform marketing activity and evaluate campaigns to inform future ones. We discuss the importance of recognizing how fast audiences change and the benefits of staying ahead. Jess also shares how emotional connections with creators are formed and strengthened, especially when they show up authentically and give audiences more behind-the-scenes access to what they are all about. We talk about the value that comes from people having more opportunities to engage with creators through their work, social media, and up-close experiences that go deeper than a polished persona.Contact Info:Jess Kessler - https://www.linkedin.com/in/jessmcneill/Kevin Perlmutter - https://www.limbicbrandevolution.com/Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC Hosted on Acast. See acast.com/privacy for more information.

Kate Venne, Senior Director of Corporate Communications and Social Responsibility at Brady Corporation, a global leader in safety, identification and compliance solutions for a diverse range of workplaces, reveals why inclusivity is a business imperative. She shares details of her role representing the company externally and rolling out messaging internally to a global workforce of approximately 5,700 employees. We talk about why seeking input and understanding various viewpoints in the planning process is crucial, and the value of having a nuanced approach for communicating to best represent the perspectives of individual audiences. We discuss why a one-size-fits-all broad-brush approach doesn't work when it comes to communicating leadership initiatives. Kate emphasizes the importance of anticipating and addressing the range of concerns and emotional responses individuals may have, and that, no matter what the message, honesty, transparency and clarity is what people value most.Contact Info:Kate Venne - https://www.linkedin.com/in/kvenne/Kevin Perlmutter - https://www.limbicbrandevolution.com/Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC Hosted on Acast. See acast.com/privacy for more information.

Esther-Mireya Tejeda, Chief Marketing Officer of Anywhere Real Estate, a global leader in residential real estate, with a portfolio of brands that includes Sotheby's International Realty, Corcoran, Coldwell Banker, CENTURY21, Better Homes & Gardens, and ERA, reveals why a precise understanding of consumer emotional drivers is essential for effective marketing today. She describes what she calls Emographics, the nuanced emotional profile of a consumer you get from neuroscience-based research, that is key to unlocking the consumer relationships marketers want to build. Esther-Mireya talks about why it's a false assumption that consumer behavior is mostly rational, and how we need to go deeper to understand the layers of truth and the diversity of emotional profiles of our consumers. She shares that the most successful brands are not selling the value proposition of their product or service, they are the brands that are eliciting an irrational emotional response in a human beings, inspiring them to desire things when they may not even understand why.Contact Info:Esther-Mireya Tejeda - https://www.linkedin.com/in/esthermireya/Kevin Perlmutter - https://www.limbicbrandevolution.com/Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC Hosted on Acast. See acast.com/privacy for more information.

Lisa Richner, Vice President of Product at Extend, a fintech company that turns your business credit card into a spend management platform. In this episode of Let's Talk Limbic Sparks, Lisa reveals how talking with users helps you iterate digital product improvements that really matter. She shares how wonderful it is to be part of a culture rooted customer obsession and curiosity, as it leads ongoing listening and ongoing improvements, so that the digital product can best serve those who use it. Lisa talks about the specific research methods she relies on, from interviewing clients to quantitative research, for user experience understanding, feature validation and prototyping. She explains the value of empathy, and listening closely to understand the underlying need that are often deeper than what respondents ask for. She also shared the joy of letting a client know that a feature was created with them in mind.Contact Info:Lisa Richner - https://www.linkedin.com/in/lisamrichner/Kevin Perlmutter - https://www.limbicbrandevolution.com/Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC Hosted on Acast. See acast.com/privacy for more information.

Steve Keller, Sonic Strategy Director at SXM Media's Studio Resonate, supporting advertisers on SiriusXM, Pandora, and Soundcloud, reveals how sound informs brand perception and connection. He shares behavioral science expertise and the results of fascinating experiments with sonic stimulus to demonstrate its impact on what people convey and feel. We discuss how our instinctive emotional responses play an outsized role in our conscious thoughts and behavior. Steve shares research insight around the use of AI voice versus human voice and how each affects trustworthiness of the message, as well as research on diversity in voice casting. We also talk about how our brain interprets multi-sensory stimulus, and ways brand experiences can become more engaging when they go beyond visuals, into experiences that include sound, taste, smell and touch.Contact Info:Steve Keller - https://www.linkedin.com/in/stevekeller1/Kevin Perlmutter - https://www.limbicbrandevolution.com/Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC Hosted on Acast. See acast.com/privacy for more information.

Gretchen Reinheimer, Principal Interior Designer of Gretchen Reinheimer Design, who brings behavioral science to creating spaces, reveals how to uncover the way people want to feel as input to design. She shares many stories of designing spaces and the process that she goes through to envision the perfect environment for the people who will use it. We talk about bringing an evidence based design approach and an understanding of scientific research, to ensure that spaces are designed for comfort, utility and enjoyment. She details how she works with clients to create plans for the space, and how she works with contractors throughout construction to overcome obstacles, so that the environment evokes the personality and feelings people desire.Contact Info:Gretchen Reinheimer - https://www.linkedin.com/in/gretchenreinheimer/Kevin Perlmutter - https://www.limbicbrandevolution.com/Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC Hosted on Acast. See acast.com/privacy for more information.

Kevin Perlmutter, Chief Strategist & Founder, Limbic Brand Evolution Kevin Perlmutter is Chief Strategist & Founder of Limbic Brand Evolution - a brand strategy & neuromarketing consultancy.  He loves working with CMO's, Brand and Business Leaders who have set out to make people's lives better, and who yearn for more people to understand and desire their brand. His Limbic Sparks® approach to brand strategy answers the question, "why should people care about your brand?" and leads to more compelling and loyalty-driving brand messaging, offerings and experiences. It's all about sparking brand desire with emotional intelligence. Limbic Brand Evolution:  https://www.limbicbrandevolution.com/ Let's Talk Limbic Sparks Podcast:  https://www.LimbicSparks.com/ LinkedIn: https://www.linkedin.com/in/kevinperlmutter/ Email:  Kevin@LimbicBrandEvolution.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Joe Sauer, EVP of Marketing at Songtradr, the world's largest B2B music company, reveals how better understanding emotional and rational drivers of consumer behavior leads to brand preference. We talk about the importance of identifying both and why focusing on one without the other is insufficient, as so many of our decisions are a blend of the two. Joe shares why he became a relentless observer of human behavior and how behavioral science research has become accessible for any brand leader to bring into their work. We also discuss the importance of multi-sensory marketing, including music and sound, and why connecting emotionally through brand storytelling is the most effective way to spark brand desire.Contact Info:Joe Sauer -https://www.linkedin.com/in/joe-sauer-410724/Kevin Perlmutter - https://www.limbicbrandevolution.com/Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC Hosted on Acast. See acast.com/privacy for more information.

Leslie Koppel, Executive Director of Rise, a social services nonprofit in central New Jersey on a mission to assist local families and individuals in recovering from setbacks and achieving their full potential, reveals how inspirational it is to bring joy to others. She talks about why it's so emotionally motivating to help people feel relief and happiness, and how the one-on-one connections between the families in need, and Rise staff, volunteers and corporate sponsors, fuel an ever-increasing amount of community support. Leslie shares how the Rise brand has evolved in recent years by simplifying how it conveys its impact. We discuss how Rise has shifted from focusing on facts, figures and long explanations, to using imagery and words designed to spark emotional responses for the joy and connection people feel when they're helping others and showing kindness. For Leslie, it's all about inspiring other people who just want to be a part of something that's intrinsically good.Contact Info:Leslie Koppel - https://www.linkedin.com/in/leslie-koppel-29347728/Kevin Perlmutter - https://www.limbicbrandevolution.com/Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC Hosted on Acast. See acast.com/privacy for more information.

Jonathan Rosen, Founder of Collaberex, a heart-centered peer advisory and professional development community, reveals why it's worth the effort for businesses to act with a relational mindset. We talk about how being nice, kind and empathetic is a competitive advantage, and why relationships matter no matter what size business you call on. Jonathan shares details about how he's evolved Collaberex over the years from being a transactionally-focused networking group, to being relationship-focused to help members achieve both emotional and transactional benefits. He points to leaning into his mission and values, combined with ongoing member feedback on they type of experience they want most, to guide how Collaberex has evolved to be a very different kind of business community.Contact Info:Jonathan Rosen - https://www.linkedin.com/in/jonathanrosencollaberex/Kevin Perlmutter - https://www.limbicbrandevolution.com/Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC Hosted on Acast. See acast.com/privacy for more information.

Rob Principe, Founder and CEO of Scratch Music Group, which includes the Scratch DJ Academy and Scratch Event DJs, the largest corporate DJ booking company, reveals how better understanding why people buy your brand is key to stronger relationships and growth. We talk about the recent Scratch Event DJs brand evolution and Rob reflects on emotional insights that gave him a new way to think about the brand benefits that his clients care about the most. Rob shares behind-the-scenes details about the brand evolution process, including the biggest surprises from customer interviews, discussions that were happening among his team, and how the brand has evolved to better reflect what makes it distinct and desirable. He describes his values and approach that prioritizes giving people your best and treating every transaction as if it were the only one.Contact Info:Rob Principe - https://www.linkedin.com/in/rob-principe-96a134/Kevin Perlmutter - https://www.limbicbrandevolution.com/Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC Hosted on Acast. See acast.com/privacy for more information.

Maxine Cunningham, CEO and Creator of Pick My Brain, the world's first knowledge sharing marketplace where smart, interesting and passionate people buy, sell and gift knowledge, reveals why conversations are energy and the beginning of anything that's possible. She shares how she was inspired to create Pick My Brain, and how it's become a platform and marketplace for people from anywhere to make their knowledge more available and accessible to anyone worldwide. We talk about the incredible things that can come from just a 30-minute conversation, and why heart-led emotion-based human connection is at the root of why we are all here.Contact Info:Maxine Cunningham - https://www.linkedin.com/in/maxinecunningham/Kevin Perlmutter - https://www.limbicbrandevolution.com/Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC Hosted on Acast. See acast.com/privacy for more information.

Abby West, VP Editorial Director at Amistad Books, the most respected and storied African-American imprint in publishing, reveals why respecting deep cultural nuances is crucial for brands to authentically connect with diverse audiences. She shares her personal journey from reporter to editorial director, and how she is increasingly aligning her work with her personal values. We talk about the responsibility that brands leaders have when depicting a culture that they do not have direct experience with, and the impact of making someone feel like a transaction. Abby shares that people want to be seen, and how they will avoid brands that rely on a surface-level stereotypes, and are more invested in brands that demonstrate true understanding of their lived experiences.Contact Info:Abby West - https://www.linkedin.com/in/abby-west/Kevin Perlmutter - https://www.limbicbrandevolution.com/Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC Hosted on Acast. See acast.com/privacy for more information.

Flavia Barbat, CEO & Editor-in-Chief of Brandingmag, an independent journal narrating the discussion around branding among thought leaders from across the globe, reveals what it takes to be a true thought leader. She shares how the core values and high standards that she sets for Brandingmag continuously elevates the publication's ability to provide insightful and useful how-to content to brand leaders. We talk about how Brandingmag editorial and marketing sets itself apart from others by providing long-form content, avoiding click-bait headlines, and not chasing vanity metrics, sacrificing fleeting transaction volume, for deeper readership relationships. We draw parallels between this approach, and how brands and thought leaders can create increased value for themselves.Contact Info:Flavia Barbat - https://www.linkedin.com/in/flaviabarbat/Kevin Perlmutter - https://www.limbicbrandevolution.com/Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC Hosted on Acast. See acast.com/privacy for more information.

Karen Moffitt, Founder of Little Miss Moffitt Baked Goods, an online seller of homemade cookies, brownies, cake bars where kindness is baked into every bite, reveals how genuinely caring leads to a brand experience that is heartfelt and desirable to others. She shares how following her personal values and listening to customer feedback enables her to keep it fresh as the business grows. We talk about how Karen transitioned from her prior career to becoming a professional baker, and how the Little Miss Moffitt brand came to life - from the original logo design, to brilliantly written brand language. Karen shares what all business and brand leaders should know about empathy and emotional connection.Contact Info:Karen Moffitt - https://www.linkedin.com/in/moffittkaren/Kevin Perlmutter - https://www.limbicbrandevolution.com/Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC Hosted on Acast. See acast.com/privacy for more information.

Kim Caviness, Co-Founder & Editor-in-Chief of Familia Kitchen, a leading Latino recipes and food stories website on a mission to gather, celebrate and create the largest treasury of Latino family-famous recipes. Kim reveals how respect and authenticity creates enduring emotional connections, and how she's bringing these values into Familia Kitchen to preserve and share generational Latino family recipes, or what she calls Abuela recipes. We talk about the importance of seeking out and appreciating cultural nuances that reflect unique and genuine life experiences. Kim applies this to brands, sharing why marketing rooted in insight and instinct will be more effective at connecting with consumers than marketing that is massaged into corporate perfection, expressing that it's the realness that consumers feel connected to.Contact Info:Kim Caviness - https://www.linkedin.com/in/kimcaviness/Kevin Perlmutter - https://www.limbicbrandevolution.com/Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC Hosted on Acast. See acast.com/privacy for more information.

Liz Engelsen, Chief Marketing and Engagement Officer at ZavFit, a HealthTech start-up, and the first company to identify and address money-stress as a health issue, reveals how creativity, positivity and curiosity are the best ingredients to solving human challenges. Liz shares inspiration from her leadership roles in research, innovation and brand strategy, and now at a start-up focused on their wellbeing. We talk about how how asking the right questions, uncovering people's underlying motivations and addressing their emotions is so important. We also discuss how creativity, diverse perspectives and open-mindedness leads to ideas that solve big challenges in new ways.Contact Info:Liz Engelsen - https://www.linkedin.com/in/lizengelsen/Kevin Perlmutter - https://www.limbicbrandevolution.com/Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC Hosted on Acast. See acast.com/privacy for more information.

Amy Belledin, Chief Marketing Officer of ARMANDO CABRAL, a men's luxury footwear brand, reveals how hybrid creative / strategy roles in marketing help brands scale big ideas to connect emotionally with consumers. She shares insights from her experiences as she moved from art director to creative director to creative strategist to chief marketing officer, across a variety of fashion, luxury and beauty brands. Amy talks about how she is influenced by art, and strives to create a culture and community around a brand that sparks emotional connection and brand affinity. We discuss how engaging people's hearts before their head builds relationships that have the highest lifetime value.Contact Info:Amy Belledin - https://www.linkedin.com/in/amy-belledin-2807048/details/experience/Kevin Perlmutter - https://www.limbicbrandevolution.com/Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC Hosted on Acast. See acast.com/privacy for more information.

Kish Melwani, CEO of ServiceByte, a NY-based IT services company supporting businesses and homes with computer, network security and cloud support, reveals how a love for helping people and a values-based company culture leads to brand-differentiating customer experiences. He shares details about becoming an entrepreneur to solve typical IT support customer frustrations, and how his people make all the difference to create brand desire. He also shares how a recent brand evolution led to greater insight on why his customers remain loyal, how that insight informs brand language and marketing to attract others who are seeking the same benefits, and why it's more powerful to convey emotional benefits rather than focusing on specific services and features.Contact Info:Kish Melwani - https://www.linkedin.com/in/kishmelwani/Kevin Perlmutter - https://www.limbicbrandevolution.com/Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC Hosted on Acast. See acast.com/privacy for more information.

Siobhan Mitchell, PhD Neuroscientist and Senior Director of Academic Research at Noom, the company helping people take control of their weight and health through behavior change, reveals the science behind how behavior change successfully becomes a long-lasting habit. She shares details about how she applies neuroscience understanding and research to inform the way that Noom helps people identify and achieve their underlying goals. Siobhan describes why this neuro-based approach is more effective at empowering and motivating people to be in control of their choices while feeling good about they way they are living their life. We talk about how her team's insights inform product development, member experiences, and the use of brand language to frame Noom activities, counselor discussions and brand messaging. Contact Info:Siobhan Mitchell, PhD - https://www.linkedin.com/in/ellen-s-mitchell/Kevin Perlmutter - https://www.limbicbrandevolution.com/Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC Hosted on Acast. See acast.com/privacy for more information.

Samantha Liss, CMO of VSE / Expert Link, a portfolio of psychic services and wellness brands, reveals why it's so important for service brands deeply understand their customers. She shares details about the many ways that her team gathers ongoing consumer input to understand how customers feel about their experience, and how those insights are used to improve experiences, strengthen emotional connections and drive loyalty. Samantha also sheds light on the emotional benefits of psychic services, and how each brand in her portfolio is designed to serve the unique preferences and desires of specific audience segments. If you are curious about the brands you can learn more at Psychic Source and Path Forward Psychic.Contact Info:Samantha Liss - https://www.linkedin.com/in/samanthaliss/Kevin Perlmutter - https://www.limbicbrandevolution.com/Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC Hosted on Acast. See acast.com/privacy for more information.

In Clear Focus: A conversation with Kevin Perlmutter, Founder and Chief Strategist of Limbic Brand Evolution. Kevin explains how he established his brand strategy and neuromarketing consultancy, and shares some of the ways he helps brands increase consumer desire, engagement, and loyalty with emotional insights. We discuss the use of agile consumer neuroscience research tools to evaluate creative, and Kevin recommends three books that can help apply neuromarketing concepts to brand strategy.

Dominic Jones, Senior Design Manager at Amazon responsible for developing new technologies for emerging retail experiences, reveals how addressing the emotional context of various user groups can lead to accelerated emerging tech adoption. We explore why users are not always as enthusiastic about emerging technology as its creators, how to overcome barriers to adoption, and what designers and marketers should consider to successfully launch new products and experiences that are made possible by emerging technology.Contact Info:Dominic Jones - https://www.linkedin.com/in/jonesdominich/Kevin Perlmutter - https://www.limbicbrandevolution.com/Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC Hosted on Acast. See acast.com/privacy for more information.

Kevin Perlmutter is Chief Strategist & Founder of Limbic Brand Evolution - a brand strategy & neuromarketing consultancy. Kevin helps brand leaders get even better at attracting and retaining customers, by turning emotional insight into a competitive advantage. We discuss: It's about focusing on what matters most [02:45] The evolution DNA as a key to achieving freedom [07:00] Disadvantages of nickel and dime conversations [08:34] What makes a great working relationship [12:40] Three steps to creating lead generation [16:00] Focus, connect and evolve [19:37] Learn more about Kevin at https://www.limbicbrandevolution.com/ (https://www.limbicbrandevolution.com/) and https://www.linkedin.com/in/kevinperlmutter/ (LinkedIn).

Kim Christfort, National Managing Director of Deloitte Greenhouse®, where executives tackle tough business challenges, reveals what it takes to go beyond status quo to activate new opportunities and create differentiation that sparks brand desire and business growth. We explore why most business executives shy away from emotion in business environments, despite the powerful role that it plays in people's decisions and behaviors, and how it can actually lead to the results they are striving to achieve.Contact Info:Kim Chistfort - https://www.linkedin.com/in/kimchristfort/Kevin Perlmutter - https://www.limbicbrandevolution.com/Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLCDeloitte Greenhouse® is a registered trademark of Deloitte Hosted on Acast. See acast.com/privacy for more information.

Dominik Prinz-Barley, Head of Brand Strategy at Google, reveals how the most desired brands evolve to play an increasingly valuable role in people's lives and society at large. He describes what it takes to become a beloved brand. We talk about the power of brand purpose as a guiding light for all brand activities. We also discuss why it's so important to deeply understand the people your brand serves, especially the emotions that move them into action. Contact Info:Dominik Prinz-Barley - https://www.linkedin.com/in/dominik-prinz-barley-52202b33/Kevin Perlmutter - https://www.limbicbrandevolution.com/Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC Hosted on Acast. See acast.com/privacy for more information.

We learn from our guest on the podcast today how to use emotion, i.e., what *really* works, in the way you do business and in marketing. Kevin Perlmutter is the Chief Strategist and Founder at Limbic Brand Evolution, a brand strategy & neuromarketing consulting firm (www.LimbicBrandEvolution.com). Kevin shares what mistakes most companies make when marketing themselves and when creating the processes and culture that determine the kind of experience their customers have with them, whether B2B or B2C. He explains how, scientifically, people formulate their feelings on you and your business in the first second based on how you, your brand, and the experience they have with you makes them feel. Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.

Here is the twelfth episode of Business Influencers introducing Kevin Perlmutter. Chief Strategist & Founder of Limbic Brand Evolution - a brand strategy & neuromarketing consultancy. Branding is the buzz word of 21st century and Kevin is indeed a top notch leader in this skill. In this conversation, you are going to hear about the professional secrets to strengthen customer relationships. Customer Relationship isn't just a way to develop business, but would help improving the quality of any profession. Host: Chris Salem- Corporate Trainer, Prosperity Coach, Speaker and Author.

Ray Li, Co-Founder and CEO at Sene, a brand on a mission to make custom clothing possible for everyone, reveals how deep consumer insights and an aspirational brand idea, enabled him to craft a loved lifestyle brand that people both relate to and desire. We talk about the value of understanding consumers, and how that leads to breakthrough brand experiences for the category and significant competitive advantages. Contact Info:Ray Li - https://www.linkedin.com/in/rayxli/Kevin Perlmutter - https://www.limbicbrandevolution.com/Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC Hosted on Acast. See acast.com/privacy for more information.

Phillip Raub, CEO at Model No. reveals what matters most in retail to deepen engagement with consumers. He shares how and why the future of retail will be led by brands that embrace a combination of emerging technology and human interaction. We talk about the best ways to learn about what customers desire, the biggest technological advancements that are revolutionizing retail, and the most important considerations to create incredible in-store experiences.Contact Info:Phillip Raub - https://www.linkedin.com/in/praub/Kevin Perlmutter - https://www.limbicbrandevolution.com/Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC Hosted on Acast. See acast.com/privacy for more information.

Gregg Heard, VP of Design at Sage, reveals how strong brand design leads to emotional connections, brand desire and business value. Gregg shares design leadership principles that he's applied at companies like Phillips, AT&T, 3M and Sage. We discuss how you know when brand design is successful, and how design can create a beacon of inspiration and attraction for a company.Contact Info:Gregg Heard - https://linkedin.com/in/gregg-heard-031625Kevin Perlmutter - https://www.limbicbrandevolution.com/Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC Hosted on Acast. See acast.com/privacy for more information.

Joe McCambley, Chief Marketing Officer at Saatva, reveals how to break through in a competitive category. He shares the perils of primarily focusing on rational benefits and relying on traditional ways of marketing, and why it's imperative to differentiate through emotional benefits. Joe discusses how a deep understanding of consumer insights can support the building of an emotional connection with consumers that meaningfully earns trust and grows business.Contact Info:Joe McCambley - https://www.linkedin.com/in/joemccambley/Kevin Perlmutter - https://www.limbicbrandevolution.com/Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC Hosted on Acast. See acast.com/privacy for more information.

We like to tell ourselves that we make purely logical purchase decisions, but we're human and we do not. Regardless of the type of business you are in, humans have emotional reactions to every single decision they make, whether they know it or not. Today, brand strategist, Kevin Perlmutter, and I discuss the brain's limbic system, why marketers should care about it, and how to uncover your customers' emotional motivation so you can create more compelling messaging and solutions. We also talk about good questions to ask (and which ones not to) and why you need to spend the time and money to diagnose and discover before you simply execute if you want to win, all without emotionally manipulating your clients.  Key Takeaways:The biggest question you need to answer is “why should people care about my brand?”Being emotionally connected is well beyond being highly satisfied. Highly satisfied is not a high enough bar, customers need to be emotionally connected.Uncover the reasons why customers are happy - even the ones that you might not be aware of exactly, that's where the gems are. "Limbic sparks happen when emotional motivation meets brand desire." —  Kevin Perlmutter About Kevin Perlmutter: Kevin Perlmutter is brand and customer relationship strategist - Chief Strategist & Founder of Limbic Brand Evolution. Limbic is a brand consultancy specializing in emotion, helping business and brand leaders create stronger connections with customers by turning emotional insights into a competitive advantage. Kevin helps brand leaders answer the question: "Why should people care about your brand?". He applies behavioral science insights and approaches to understand what makes people tick, enabling him to help businesses focus brand strategy, strengthen customer relationships, evolve business plans, offerings, messaging and customer experience. By focusing on emotion and motivation, Kevin's work efficiently and effectively increases brand engagement and customer loyalty. Connect with Kevin:  Limbic Sparks® - When Emotional Motivation Meets Brand Desire: https://www.limbicbrandevolution.com/Twitter: https://twitter.com/kevinperlmutterLinkedIn: https://www.linkedin.com/in/kevinperlmutter/%20Facebook: https://www.facebook.com/kevin.perlmutter%20Instagram: https://www.instagram.com/kevinperlmutter  Don't forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy  Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria's brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice

We like to tell ourselves that we make purely logical purchase decisions, but we're human and we do not. Regardless of the type of business you are in, humans have emotional reactions to every single decision they make, whether they know it or not. Today, brand strategist, Kevin Perlmutter, and I discuss the brain's limbic system, why marketers should care about it, and how to uncover your customers' emotional motivation so you can create more compelling messaging and solutions. We also talk about good questions to ask (and which ones not to) and why you need to spend the time and money to diagnose and discover before you simply execute if you want to win, all without emotionally manipulating your clients.  Key Takeaways:The biggest question you need to answer is “why should people care about my brand?”Being emotionally connected is well beyond being highly satisfied. Highly satisfied is not a high enough bar, customers need to be emotionally connected.Uncover the reasons why customers are happy - even the ones that you might not be aware of exactly, that's where the gems are. "Limbic sparks happen when emotional motivation meets brand desire." —  Kevin Perlmutter About Kevin Perlmutter: Kevin Perlmutter is brand and customer relationship strategist - Chief Strategist & Founder of Limbic Brand Evolution. Limbic is a brand consultancy specializing in emotion, helping business and brand leaders create stronger connections with customers by turning emotional insights into a competitive advantage. Kevin helps brand leaders answer the question: "Why should people care about your brand?". He applies behavioral science insights and approaches to understand what makes people tick, enabling him to help businesses focus brand strategy, strengthen customer relationships, evolve business plans, offerings, messaging and customer experience. By focusing on emotion and motivation, Kevin's work efficiently and effectively increases brand engagement and customer loyalty. Connect with Kevin:  Limbic Sparks® - When Emotional Motivation Meets Brand Desire: https://www.limbicbrandevolution.com/Twitter: https://twitter.com/kevinperlmutterLinkedIn: https://www.linkedin.com/in/kevinperlmutter/%20Facebook: https://www.facebook.com/kevin.perlmutter%20Instagram: https://www.instagram.com/kevinperlmutter  Don't forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy  Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria's brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice

Ruth Gaviria, Chief Marketing Officer of Elevate Prize, reveals why empathy is one of the most important traits that brands must embrace and how they use it to successfully strengthen relationships with customers and prospects.In this deep conversation, Ruth joins Kevin Perlmutter & Jasmine Moradi where we talk about the most meaningful brands in her life and why they matter to her. Ruth shares that these brands demonstrate empathy, especially when there's a problem to be solved. She reveals why empathy is so important in the process of evolving brands - both for understanding customers at a deep level, and for working internally to make meaningful progress with co-workers and other stakeholders. Contact Info:Ruth Gaviria - https://www.linkedin.com/in/rgaviria/Kevin Perlmutter - https://www.limbicbrandevolution.com/Jasmine Moradi - https://www.jasminemoradi.com/Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC Hosted on Acast. See acast.com/privacy for more information.

Kevin starts with how asking the questions and simplifying the complex helps the brand experience. He goes deep to what your client cares most about not just the cursory pat ad promises.  We talk about music and sound's impact on people's feelings. And about the neuroscience study, Kevin co-created about people's behavior around a variety of sounds.   We discuss how companies have the opportunity to create brand experiences that are based on emotional insight. Kevin explains how limbic sparks are the moment when emotional motivation meets brand desire.  And we wrap with keeping work life balance as a small business owner.  About Kevin Perlmutter  Kevin Perlmutter is brand and customer experience strategist - Chief Strategist & Founder of Limbic Brand Evolution.   Limbic is a brand consultancy specializing in understanding emotional motivations and applying behavioral science.   Kevin helps Brand and Business Leaders answer the question: "Why should people care about your brand?" and turns emotional insight into a competitive advantage.   His work focuses brand strategy and is immediately actionable, to guide evolved messaging, experiences and offerings to increase brand desire, engagement and loyalty.  Limbic Brand Evolution  Podcast: Let's Talk Limbic Sparks  To learn more about your host, Catherine Avery:   Productivity by Design   Facebook Page and   LinkedIn  To connect with Catherine: Schedule a Call   *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites at no cost to you. 

Do you want to stimulate a positive emotional response from your customers? Positive brand experiences make your customers want to experience your services. Dr. Diane Hamilton's guest in this episode is Kevin Perlmutter, the founder and Chief Strategist of Limbic Brand Evolution. Kevin discusses with Dr. Diane how certain sounds attract people to your brand. You need three key elements to make it work: awareness, familiarity, and freshness. Tune in and learn how use positive emotional responses to attract customers and keep them coming back for more! Love the show? Subscribe, rate, review, and share!Here's How »Join the Take The Lead community today:DrDianeHamilton.comDr. Diane Hamilton FacebookDr. Diane Hamilton TwitterDr. Diane Hamilton LinkedInDr. Diane Hamilton YouTubeDr. Diane Hamilton Instagram

Kevin Perlmutter is brand and customer relationship strategist - Chief Strategist & Founder of Limbic Brand Evolution. Limbic is a brand consultancy specializing in emotion, helping business and brand leaders create stronger connections with customer by turning emotional insights into a competitive advantage. Kevin helps brand leaders answer the question: "Why should people care about your brand?". He applies behavioral science insights and approaches to understand what makes people tick, enabling him to help businesses focus brand strategy, strengthen customer relationships, evolve business plans, offerings, messaging and customer experience. By focusing on emotion and motivation, Kevin's work efficiently and effectively increases brand engagement and customer loyalty.

Rhys Powell, Founder and CEO of Red Rabbit, reveals how the Red Rabbit brand has evolved to stand for racial justice through food justice, by celebrating culturally relevant food in school cafeterias.In this full episode of Let's Talk Limbic Sparks, Rhys Powell, Founder and CEO of Red Rabbit, America's largest black-owned K-12 school food company, joins Kevin Perlmutter & Jasmine Moradi. Red Rabbit celebrates culturally relevant food in urban school cafeterias. We talk about how the Red Rabbit brand has evolved - from living its values, to being very specific in language and purpose - to stand for racial justice through food justice. Rhys shares the emotional impact that school food has on students, and how Red Rabbit brings dignity and joy to students by affirming their cultural identity and sense of self through familiar food favorites.Contact Info:Rhys Powell - https://www.myredrabbit.com/Kevin Perlmutter - https://www.limbicbrandevolution.com/Jasmine Moradi - https://www.jasminemoradi.com/Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC Hosted on Acast. See acast.com/privacy for more information.

Joan Arata, Modern Acupuncture Franchise Owner, reveals how she is applying a deeper understanding of emotional insight to create more effective marketing for her Modern Acupuncture clinics.In this of Let's Talk Limbic Sparks, Joan Arata, Franchise owner of Modern Acupuncture clinics in New York City and New New Jersey, joins Kevin Perlmutter & Jasmine Moradi. We talk about what matters most to Joan in her life and career, and how she is bringing all of her skills and experience from a career as a healthcare executive to being a franchise owner. Joan shares why embracing emotional insight is so important, and why it's time for brand leaders to evolve if they want more effective marketing.Contact Info:Joan Arata - https://www.linkedin.com/in/joanarata/Kevin Perlmutter - https://www.limbicbrandevolution.com/Jasmine Moradi - https://www.jasminemoradi.com/Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC Hosted on Acast. See acast.com/privacy for more information.

Michelle Holmes, VP of Marketing at the AT&T Performing Arts Center, reveals what values she brings into her work and how emotional insight drove the AT&T Performing Arts Center brand evolution. She also discusses why it's so important for Brand Leaders to apply emotional insight to brand strategy, and how a Limbic Sparks approach can be used to strengthen customer relationships and brand desire.Welcome to Let's Talk Limbic Sparks - where you'll hear from Brand Leaders about how they are tapping into emotional motivations to strengthen customer connections, create brand desire and drive business growth. In these talks, Kevin Perlmutter and Jasmine Moradi speak directly with Brand Leaders who are turning emotional insights into a competitive advantage.Contact Info:Michelle Holmes - https://www.linkedin.com/in/michelle-holmes-kuckelman/Kevin Perlmutter - https://www.limbicbrandevolution.com/Jasmine Moradi - https://www.jasminemoradi.com/Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC Hosted on Acast. See acast.com/privacy for more information.

Kevin Perlmutter, Chief Strategist and Founder at Limbic Brand Evolution joins me on this episode. We talk about Kevin's journey and the catalyst for launching his own business, the meaning behind his company name, the psychology of decision making and why it matters, how brands use behavioral science to create a better customer experience, how limbic sparks are created, the largest driver of customer loyalty, and more. Get connected with Kevin: Website: https://www.limbicbrandevolution.com/ LinkedIn: https://www.linkedin.com/in/kevinperlmutter/ Want to learn how you can work with me to build a solid foundation for your business and achieve the results and success you deserve? Visit http://jayscherrbusinessconsulting.com/ and schedule a 1:1 discovery coaching call. Enjoy and thanks for listening! To your success, Jay  

Stephan Gans, SVP, Chief Consumer Insights and Analytics Officer at PepsiCo, reveals what values he brings into his work and how he is evolving Global Consumer Insights at PepsiCo to better understand emotional motivations, anticipate consumer behavior, strengthen customer connections and drive business growth.Welcome to Let's Talk Limbic Sparks - where you'll hear from Brand Leaders about how they are tapping into emotional motivations to strengthen customer connections, create brand desire and drive business growth. In these talks, Kevin Perlmutter and Jasmine Moradi speak directly with Brand Leaders who are turning emotional insights into a competitive advantage.Contact Info:Stephan Gans - https://www.linkedin.com/in/stephan-g...​Kevin Perlmutter - https://www.limbicbrandevolution.com/​​​​Jasmine Moradi - https://www.jasminemoradi.com/​​​​Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC Hosted on Acast. See acast.com/privacy for more information.

Kevin Perlmutter: "And for brands, what that means is, people's emotional states of mind, this is where we started the conversation, people's emotional states of mind, people's needs have changed, they've changed quite significantly, and maybe they'll go backwards, maybe they'll keep going forward". Listen full episode www.jasminemoradi.com SoundbitesSoundbite #1.1 – The sound of Porsche (30:50)Soundbite #1.2 – Limbic Sparks (35:28)Soundbite #1.3 – Emotional branding “Focus.. Connect.. Evolve. (40:42)Soundbite #1.4 – The power of emotional brand associations. (51:58)Soundbite #1.5 – AT&T PAC “Encourage people to want to discover more”. (48:00)Soundbite #1.6 – Habit vs. Loyalty. (55:08)Soundbite #1.7 – The power of emotions in sonic branding. (15:28)www.limbicbrandevolution.com#audiobranding #sonicbranding #limbicbrandevolution #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #kevinperlmutter #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroiSupport this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information.

My guest today is my friend Kevin Perlmutter. We met for the first time in May 2017 when I was in NYC conducting my in-store music research. I visited him at the Man Made Music office where he was working as the Chief Strategist & Chief Innovation Officer.Today, he has jumped in to the world of entrepreneurship. And is the Chief Strategist & Founder Of Limbic Brand Evolution. Before that he has passionately and successfully, for over 20+ years been helping large, small and nonprofit brands evolve. He started his career in the advertising industry where he stayed for 16 years. After that he moved on to work for Interbrand as a Senior Director of Strategy. There he leads strategy brand revolution and identity evolution. He launched a successful customer experience practice, long before it became a hype. In this episode, Kevin and I are going to discuss the ins and outs of the power of emotional branding “How to find your company's limbic sparks to build better emotional connections with your customers?”. We both have the passion for discovering what triggers the brain.SoundbitesSoundbite #1.1 – The sound of Porsche (30:50)Soundbite #1.2 – Limbic Sparks (35:28)Soundbite #1.3 – Emotional branding “Focus.. Connect.. Evolve. (40:42)Soundbite #1.4 – The power of emotional brand associations. (51:58)Soundbite #1.5 – AT&T PAC “Encourage people to want to discover more”. (48:00)Soundbite #1.6 – Habit vs. Loyalty. (55:08)Soundbite #1.7 – The power of emotions in sonic branding. (15:28)www.limbicbrandevolution.comwww.jasminemoradi.com#audiobranding #sonicbranding #limbicbrandevolution #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #kevinperlmutter #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroiSupport this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information.

Kevin Perlmutter: "What I took away from that experience beyond sound was the power of emotion and the power of emotion is something that's often ignored or under leveraged by most brand leaders. They don't recognize that emotion no matter how it comes to you through sound through smell through customer service through experiences that you have with the brand through the way a brand communicates with you for how responsive a brand is to your needs and desires these are all things that I recognized were so ignored by most brand leaders and CMOs for whatever reason, but the data is there that it's incredibly important you".Listen full episode www.jasminemoradi.com Soundbites Soundbite #1.1 – The sound of Porsche (30:50)Soundbite #1.2 – Limbic Sparks (35:28)Soundbite #1.3 – Emotional branding “Focus.. Connect.. Evolve. (40:42)Soundbite #1.4 – The power of emotional brand associations. (51:58)Soundbite #1.5 – AT&T PAC “Encourage people to want to discover more”. (48:00)Soundbite #1.6 – Habit vs. Loyalty. (55:08)Soundbite #1.7 – The power of emotions in sonic branding. (15:28)www.limbicbrandevolution.com#audiobranding #sonicbranding #limbicbrandevolution #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #AI #jasminemoradi #kevinperlmutter #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroiSupport this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information.

Kevin Perlmutter: "I'm helping brands find that intersection of emotional motivation between them and what their audience cares most about. I call that intersection of Limbic Sparks that's what creating Limbic Sparks is all about, people being emotionally motivated by what your brand is all about".Listen full episode www.jasminemoradi.com www.limbicbrandevolution.com#audiobranding #sonicbranding #limbicbrandevolution #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #kevinperlmutter #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroiSupport this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information.

Kevin Perlmutter: "Well, there are three things that I probably primarily do. One is I help brands focus, I help them focus on what makes them unique and desirable. Helping them articulate what it is about their brand that people should care about". Listen full episode www.jasminemoradi.com or Vlog https://youtu.be/EdO--RM0m64SoundbitesSoundbite #1.1 – The sound of Porsche (30:50)Soundbite #1.2 – Limbic Sparks (35:28)Soundbite #1.3 – Emotional branding “Focus.. Connect.. Evolve. (40:42)Soundbite #1.4 – The power of emotional brand associations. (51:58)Soundbite #1.5 – AT&T PAC “Encourage people to want to discover more”. (48:00)Soundbite #1.6 – Habit vs. Loyalty. (55:08)Soundbite #1.7 – The power of emotions in sonic branding. (15:28)www.limbicbrandevolution.com#audiobranding #sonicbranding #limbicbrandevolution #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #kevinperlmutter #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroiSupport this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information.

Kevin Perlmutter: "Tapping into emotional insights to improve a brand's connection with people is not the same as a brand's personality becoming more emotional". Listen full episode www.jasminemoradi.com or Vlog https://youtu.be/EdO--RM0m64SoundbitesSoundbite #1.1 – The sound of Porsche (30:50)Soundbite #1.2 – Limbic Sparks (35:28)Soundbite #1.3 – Emotional branding “Focus.. Connect.. Evolve. (40:42)Soundbite #1.4 – The power of emotional brand associations. (51:58)Soundbite #1.5 – AT&T PAC “Encourage people to want to discover more”. (48:00)Soundbite #1.6 – Habit vs. Loyalty. (55:08)Soundbite #1.7 – The power of emotions in sonic branding. (15:28)www.limbicbrandevolution.com#audiobranding #sonicbranding #limbicbrandevolution #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #kevinperlmutter #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroiSupport this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information.

Kevin Perlmutter: "So I had one opportunity to work with the AT&T Performing Arts Center, which is a non-profit in the city of Dallas Texas in the United States. This is a large non-profit, and they have an incredible campus with multiple buildings created by amazing European architects".Listen full episode www.jasminemoradi.com SoundbitesSoundbite #1.1 – The sound of Porsche (30:50)Soundbite #1.2 – Limbic Sparks (35:28)Soundbite #1.3 – Emotional branding “Focus.. Connect.. Evolve. (40:42)Soundbite #1.4 – The power of emotional brand associations. (51:58)Soundbite #1.5 – AT&T PAC “Encourage people to want to discover more”. (48:00)Soundbite #1.6 – Habit vs. Loyalty. (55:08)Soundbite #1.7 – The power of emotions in sonic branding. (15:28)www.limbicbrandevolution.com#audiobranding #sonicbranding #limbicbrandevolution #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #kevinperlmutter #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroiSupport this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information.

Kevin Perlmutter: "I learned a lot about the power of emotion, I learned and became more disciplined in the idea that you can create strategy through the lens of how you want people to feel. So when creating music and sound for brands, it's all about expressing what the brand is all about". Listen full episode www.jasminemoradi.com SoundbitesSoundbite #1.1 – The sound of Porsche (30:50)Soundbite #1.2 – Limbic Sparks (35:28)Soundbite #1.3 – Emotional branding “Focus.. Connect.. Evolve. (40:42)Soundbite #1.4 – The power of emotional brand associations. (51:58)Soundbite #1.5 – AT&T PAC “Encourage people to want to discover more”. (48:00)Soundbite #1.6 – Habit vs. Loyalty. (55:08)Soundbite #1.7 – The power of emotions in sonic branding. (15:28)www.limbicbrandevolution.com#audiobranding #sonicbranding #limbicbrandevolution #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #kevinperlmutter #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroiSupport this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information.