Podcasts about nirandfar

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1646: Nir Eyal breaks down the psychology behind user engagement through a simple three-step framework: trigger, action, and reward. He explains how companies can design products that create lasting habits by tapping into users' internal motivations and building feedback loops that keep them coming back. Read along with the original article(s) here: https://www.nirandfar.com/2012/04/hooking-users-in-3-steps.html Quotes to ponder: "Habits are defined as behaviors done with little or no conscious thought." "The more users invest time and effort into a product, the more they value it." "The Hook model has three steps: a trigger, an action, and a variable reward." Episode references: BJ Fogg's Behavior Model: https://www.behaviormodel.org/ Skinner's Variable Rewards Study: https://psychology.fandom.com/wiki/B._F._Skinner Hooked: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788 Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1601: Expending effort on a product makes users more committed to it, a concept known as "user investment." Instead of always making things easier, successful habit-forming products like Twitter, LinkedIn, and Evernote encourage small investments - such as following someone, entering data, or contributing content - that increase a service's value over time. When stored value meets a network effect, user commitment deepens, making the product an integral part of daily life. Read along with the original article(s) here: https://www.nirandfar.com/2012/07/makeyourusersdothework.html Quotes to ponder: "Despite the considerable effort required to pick the lottery numbers, a process reminiscent of filling out multiple choice questions on a test, players valued the tickets they spent the time and effort picking." "The tiny bit of effort associated with providing workplace information created a hook the system could use to get users to return." "The more users invest in a way of doing things through tiny bits of work, the more valuable the service becomes in their lives and the less they question its use." Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1601: Expending effort on a product makes users more committed to it, a concept known as "user investment." Instead of always making things easier, successful habit-forming products like Twitter, LinkedIn, and Evernote encourage small investments - such as following someone, entering data, or contributing content - that increase a service's value over time. When stored value meets a network effect, user commitment deepens, making the product an integral part of daily life. Read along with the original article(s) here: https://www.nirandfar.com/2012/07/makeyourusersdothework.html Quotes to ponder: "Despite the considerable effort required to pick the lottery numbers, a process reminiscent of filling out multiple choice questions on a test, players valued the tickets they spent the time and effort picking." "The tiny bit of effort associated with providing workplace information created a hook the system could use to get users to return." "The more users invest in a way of doing things through tiny bits of work, the more valuable the service becomes in their lives and the less they question its use." Learn more about your ad choices. Visit megaphone.fm/adchoices

Grab a pen, paper and get ready to take notes in this engaging episode of Start with a Win host, Adam Contos dives into the art of building habit-forming products with Nir Eyal, a renowned expert in psychology, technology, and business. Nir, known for his groundbreaking books "Hooked" and "Indistractable," shares insights into creating products that captivate users by integrating psychological principles. Listeners will discover the four-step model that can drive user engagement and foster lasting habits. Nir's discussion offers practical strategies for anyone looking to design products that not only attract users but keep them coming back. He offers practical tips for managing distractions, including mastering internal triggers, timeboxing, and reducing unnecessary meetings. Tune in to discover how to transform your routines and reclaim your focus, making technology work for you rather than against you. A must-listen for entrepreneurs and product designers alike.Nir Eyal writes, consults, and teaches about psychology, technology, and business. He previously taught at Stanford Graduate School of Business and the Hasso Plattner Institute of Design. Nir co-founded and sold two tech companies and was dubbed “The Prophet of Habit-Forming Technology” by The M.I.T. Technology Review. He authored two bestselling books, Hooked and Indistractable, which sold over 1 million copies in over 30 languages. Indistractable won the Outstanding Works of Literature Award and was named a Best Business and Leadership Book of the Year by Amazon. Nir's writing has appeared in The New York Times, The Harvard Business Review, Time Magazine, and Psychology Today. He blogs at NirAndFar.com and invests in habit-forming products like Eventbrite and Canva. Nir attended Stanford Graduate School of Business and Emory University.00: Intro02:03 Doing anything without thinking about it is this…03:58 Took the secrets of Silicon Valley for this model?05:35 Four phases to this model08:30 A habit forming product has to have this phase!14:11 If you don't have a habit, you better have a competitive advantage, Warren Buffett calls it…17:06 Think outside the box, for this reward, as you can't buy this!21:01 Why are we distracted so easily in life?22:20 What is the opposite of distraction, it's not focus!28:10 We haven't learned this to deal with the discomfort!31:01 If you follow these four strategies you will become indistractable.34:50 PURPOSE of a meeting, it is stated here, listen in…www.nirandfar.com⚡️FREE RESOURCE:

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1411: Nir Eyal explores how fostering psychological safety and allowing predictable time off can transform a toxic work culture. Through the story of BCG's experiment, Eyal illustrates how open dialogue and team collaboration lead to increased job satisfaction, better retention, and a healthier workplace environment. Read along with the original article(s) here: https://www.nirandfar.com/toxic-work-culture/ Quotes to ponder: "There was no taboo. You could talk about anything." "Individuals on teams with higher psychological safety are less likely to leave Google and they're rated as effective twice as often by executives." "Psychological safety is the antidote to unhealthy work environments and a toxic work culture." Episode references: Amy Edmondson's TEDx talk: https://www.youtube.com/watch?v=LhoLuui9gX8 The Power of Now: https://www.amazon.com/Power-Now-Guide-Spiritual-Enlightenment/dp/1577314808 Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1411: Nir Eyal explores how fostering psychological safety and allowing predictable time off can transform a toxic work culture. Through the story of BCG's experiment, Eyal illustrates how open dialogue and team collaboration lead to increased job satisfaction, better retention, and a healthier workplace environment. Read along with the original article(s) here: https://www.nirandfar.com/toxic-work-culture/ Quotes to ponder: "There was no taboo. You could talk about anything." "Individuals on teams with higher psychological safety are less likely to leave Google and they're rated as effective twice as often by executives." "Psychological safety is the antidote to unhealthy work environments and a toxic work culture." Episode references: Amy Edmondson's TEDx talk: https://www.youtube.com/watch?v=LhoLuui9gX8 The Power of Now: https://www.amazon.com/Power-Now-Guide-Spiritual-Enlightenment/dp/1577314808 Learn more about your ad choices. Visit megaphone.fm/adchoices

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Technology Review as, “The Prophet of Habit-Forming Technology.” Bloomberg Businessweek wrote, “Nir Eyal is the habits guy. Want to understand how to get app users to come back again and again? Then Eyal is your man.”He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. His books have resonated with readers worldwide, selling over 1 million copies in over 30 languages.Indistractable received critical acclaim, winning the Outstanding Works of Literature Award as well as being named one of the Best Business and Leadership Books of the Year by Amazon and one of the Best Personal Development Books of the Year by Audible. The Globe and Mail called Indistractable, “the best business book of 2019.”In addition to blogging at NirAndFar.com, Nir's writing has been featured in The New York Times, The Harvard Business Review, Time Magazine, and Psychology Today.Nir invests in habit-forming products that improve users' lives. Some of his past investments include Eventbrite (NYSE:EB), Anchor.fm (acquired by Spotify), Kahoot! (, Canva, Homelight, Product Hunt, Marco Polo, Byte Foods, FocusMate, Dynamicare, Wise App, and Sunnyside.Nir attended The Stanford Graduate School of Business and Emory University.Socials:Website: NIR and FAR https://www.nirandfar.com/LinkedIn: Nir Eyal Youtube: Nir and Far blog X: Nir Eyal https://twitter.com/nireyalEnjoy the visual here on Youtube

Nir's Note: This article is a collaboration between Jonathan Haidt, a social psychologist at New York University's Stern School of Business, and me. He researches moral and political psychology and business ethics. He has delivered four TED Talks and written two best-selling books. We've been friends for years, and our daughters often played together when I lived in New York City. You can read the NirAndFar blog post on: Children and Technology: 3 Things Parents Need To Know https://www.nirandfar.com/children-and-technology/ Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/ --- Support this podcast: https://podcasters.spotify.com/pod/show/nirandfar/support

Have you ever found yourself in the habit of using a certain product, program, or platform when seeking to alleviate an uncomfortable feeling (such as stress or boredom) or access an overall greater sense of satisfaction? Many of the items that we use in our day-to-day lives were intentionally designed to be habit-forming – and understanding the psychology behind what makes these products so catchy can be beneficial for both their developers and consumers alike.  In his award-winning book, “Hooked: How to Build Habit-Forming Products,” Nir Eyal examines the factors that drive customer engagement and lead consumers to use certain products again and again. Nir is also the author of “Indistractable: How to Control Your Attention and Choose Your Life” (which he discussed in Episode 164 of The MINDSet Game® podcast), has taught as a lecturer in marketing at the Stanford Graduate School of Business, and has sold to technology companies since 2003. Joining us for the second time in Episode 183 of The MINDSet Game, Nir discusses the following:  The 4 steps of the “hook model” behind habit-forming products: external and internal triggers, action, variable rewards, and investment Specific examples of how these factors come into play in commonly used products How the “lean startup methodology” of building, measuring, and learning can work with the hook model to make products more habit-forming, as well as 5 fundamental questions to ask when striving to develop more engaging products Types of products or services to which the hook model does not apply To learn more, read Nir's book, “Hooked,” or visit NirAndFar.com.  To subscribe to The MINDset Game, visit www.TheMINDsetGame.com.   

My guest this week is Nir Eyal, author of the excellent book Indistractable: How to Control Your Attention and Choose Your Life (affiliate link). Topics we discussed included: The connection between Nir's first and second books Nir's own history of distraction and needing the techniques of Indistractable Using psychological principles to create positive habits the same way social media and advertising companies exploit the principles for their own profit Differentiating between helpful and harmful uses of technology The cost of pervasive distraction Missing out on the important things in life The distractibility that is part of our basic nature The inherent cost of every new technology The internal factors that often drive distraction, e.g., anxiety The 10-Minute Rule from Acceptance and Commitment Therapy (ACT) The psychological reactance that arises as a rebellion to abstinence “Surfing the urge” of challenging emotions to resist unproductive urges A fascinating study about cigarette smoking and nicotine cravings Using time boxing to prevent distraction Turning values into time Being stingy with time and generous with money Prioritizing easy and urgent work over hard and important work The tyranny of the to-do list The joy of doing exactly what you said you were going to Planning time for spontaneity Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Technology Review as, “The Prophet of Habit-Forming Technology.” He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable (affiliate links). His books have resonated with readers worldwide, selling over 1 million copies in over 30 languages. Indistractable has received a lot of critical acclaim, winning the Outstanding Works of Literature Award as well as being named one of the Best Business and Leadership Books of the Year by Amazon and one of the Best Personal Development Books of the Year by Audible. The Globe and Mail called Indistractable, “the best business book of 2019.” In addition to blogging at NirAndFar.com, Nir's writing has been featured in The New York Times, The Harvard Business Review, Time Magazine, and Psychology Today. Nir attended The Stanford Graduate School of Business and Emory University. Find Nir online at his website and connect with him on LinkedIn, YouTube, Twitter, Instagram, and Facebook.

Do you find that you're more easily distracted than ever? You're in good company. In the age of nonstop notifications, painfully short attention spans, and endless fear mongering and doom scrolling, sometimes it feels difficult to get things done. So are you ready to master your time, attention and productivity? Imagine what you could accomplish if you could stay focused and follow through on your goals, despite all the distractions of modern life. Now is the perfect time to harness science-backed strategies to break bad habits for good. I'm pleased to be here today with Nir Eyal, a business consultant and award-winning author, including his latest bestseller, “Indistractable: How to Control Your Attention and Choose Your Life.” On this episode with Nir, we're chatting about: How to break bad habits and reduce wasted time How to use discomfort to your advantage How to master your time and attention Why that long to-do list could actually be hurting your productivity (and what to do instead) And tons more… Read the show notes: https://fatburningman.com/nir-eyal-how-to-break-bad-habits-and-use-discomfort-to-your-advantage/  For more from Nir Eyal, including his award-winning book "Indistractable," articles and more, go to NirAndFar.com. Join The Wild Guild and get freebies on Patreon: https://www.patreon.com/abeljames  Watch on YouTube: https://www.youtube.com/fatburningman  Like the show on Facebook: http://www.facebook.com/fatburningman  Follow on Twitter: http://www.twitter.com/fatburnman  Click here for your free Fat-Burning Kit: http://fatburningman.com/bonus 

Do you find that you're more easily distracted than ever? You're in good company. In the age of nonstop notifications, painfully short attention spans, and endless fear mongering and doom scrolling, sometimes it feels difficult to get things done. So are you ready to master your time, attention and productivity? Imagine what you could accomplish if you could stay focused and follow through on your goals, despite all the distractions of modern life. Now is the perfect time to harness science-backed strategies to break bad habits for good. I'm pleased to be here today with Nir Eyal, a business consultant and award-winning author, including his latest bestseller, “Indistractable: How to Control Your Attention and Choose Your Life.” On this episode with Nir, we're chatting about: How to break bad habits and reduce wasted time How to use discomfort to your advantage How to master your time and attention Why that long to-do list could actually be hurting your productivity (and what to do instead) And tons more… Read the show notes: https://fatburningman.com/nir-eyal-how-to-break-bad-habits-and-use-discomfort-to-your-advantage/  For more from Nir Eyal, including his award-winning book "Indistractable," articles and more, go to NirAndFar.com. Join The Wild Guild and get freebies on Patreon: https://www.patreon.com/abeljames  Watch on YouTube: https://www.youtube.com/fatburningman  Like the show on Facebook: http://www.facebook.com/fatburningman  Follow on Twitter: http://www.twitter.com/fatburnman  Click here for your free Fat-Burning Kit: http://fatburningman.com/bonus 

Do you find that you're more easily distracted than ever? You're in good company. In the age of nonstop notifications, painfully short attention spans, and endless fear mongering and doom scrolling, sometimes it feels difficult to get things done. So are you ready to master your time, attention and productivity? Imagine what you could accomplish if you could stay focused and follow through on your goals, despite all the distractions of modern life. Now is the perfect time to harness science-backed strategies to break bad habits for good. I'm pleased to be here today with Nir Eyal, a business consultant and award-winning author, including his latest bestseller, “Indistractable: How to Control Your Attention and Choose Your Life.” On this episode with Nir, we're chatting about: How to break bad habits and reduce wasted time How to use discomfort to your advantage How to master your time and attention Why that long to-do list could actually be hurting your productivity (and what to do instead) And tons more… Read the show notes: https://fatburningman.com/nir-eyal-how-to-break-bad-habits-and-use-discomfort-to-your-advantage/  For more from Nir Eyal, including his award-winning book "Indistractable," articles and more, go to NirAndFar.com. Join The Wild Guild and get freebies on Patreon: https://www.patreon.com/abeljames  Watch on YouTube: https://www.youtube.com/fatburningman  Like the show on Facebook: http://www.facebook.com/fatburningman  Follow on Twitter: http://www.twitter.com/fatburnman  Click here for your free Fat-Burning Kit: http://fatburningman.com/bonus 

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3013: Chikodi Chima delves into the significance of saying 'no,' illustrating how this assertiveness is key to personal and professional success. Drawing on examples like Marc Suster and Steve Jobs, the article emphasizes the value of selective commitment and the strength found in prioritizing one's own goals over external demands. Read along with the original article(s) here: https://www.nirandfar.com/2013/09/the-power-of-no.html Quotes to ponder: "I'm actually as proud of the things we haven't done as the things I have done. Innovation is saying no to 1,000 things." "No is about you and no one else. The more clear our goals become, the easier and more powerful each no becomes." Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3013: Chikodi Chima delves into the significance of saying 'no,' illustrating how this assertiveness is key to personal and professional success. Drawing on examples like Marc Suster and Steve Jobs, the article emphasizes the value of selective commitment and the strength found in prioritizing one's own goals over external demands. Read along with the original article(s) here: https://www.nirandfar.com/2013/09/the-power-of-no.html Quotes to ponder: "I'm actually as proud of the things we haven't done as the things I have done. Innovation is saying no to 1,000 things." "No is about you and no one else. The more clear our goals become, the easier and more powerful each no becomes." Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3013: Chikodi Chima delves into the significance of saying 'no,' illustrating how this assertiveness is key to personal and professional success. Drawing on examples like Marc Suster and Steve Jobs, the article emphasizes the value of selective commitment and the strength found in prioritizing one's own goals over external demands. Read along with the original article(s) here: https://www.nirandfar.com/2013/09/the-power-of-no.html Quotes to ponder: "I'm actually as proud of the things we haven't done as the things I have done. Innovation is saying no to 1,000 things." "No is about you and no one else. The more clear our goals become, the easier and more powerful each no becomes." Learn more about your ad choices. Visit megaphone.fm/adchoices

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.   Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Technology Review as, “The Prophet of Habit-Forming Technology.” Bloomberg Businessweek wrote, “Nir Eyal is the habits guy. Want to understand how to get app users to come back again and again? Then Eyal is your man.”   He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. His books have resonated with readers worldwide, selling over 1 million copies in over 30 languages.   Indistractable received critical acclaim, winning the Outstanding Works of Literature Award as well as being named one of the Best Business and Leadership Books of the Year by Amazon and one of the Best Personal Development Books of the Year by Audible. The Globe and Mail called Indistractable, “the best business book of 2019.”   In addition to blogging at NirAndFar.com, Nir's writing has been featured in The New York Times, The Harvard Business Review, Time Magazine, and Psychology Today.   Nir invests in habit-forming products that improve users' lives. Some of his past investments include Eventbrite (NYSE:EB), Anchor.fm (acquired by Spotify), Kahoot! (KAHOOT-ME.OL), Canva, Homelight, Product Hunt, Marco Polo, Byte Foods, FocusMate, Dynamicare, Wise App, and Sunnyside.   Nir attended The Stanford Graduate School of Business and Emory University.   Free Tools and Resources from Nir Eyal: Indistractable the book: http://geni.us/indistractable Indistractable bonus content is here: http://www.nirandfar.com/indistractable/ Indistractable summary article: https://www.nirandfar.com/skill-of-the-future/ Timeboxing article: https://www.nirandfar.com/timeboxing/ Values article: https://www.nirandfar.com/common-values/ Free habit tracker tool: https://www.nirandfar.com/habit-tracker/ Free schedule maker tool: https://www.nirandfar.com/schedule-maker/ List of  top articles: https://www.nirandfar.com/best-articles/ Anders Varner on Instagram Doug Larson on Instagram

Nir Eyal talks about the value of staying committed Episode 2980: The Pinky Promise: Stick To It – Or Shed Some Blood by Nir Eyal on How to Stay Committed Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir's writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University. The original post is located here: https://www.nirandfar.com/pinky-promise/ Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalLivingDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Nir Eyal talks about the value of staying committed Episode 2980: The Pinky Promise: Stick To It – Or Shed Some Blood by Nir Eyal on How to Stay Committed Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir's writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University. The original post is located here: https://www.nirandfar.com/pinky-promise/ Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalLivingDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Nir Eyal talks about the value of staying committed Episode 2980: The Pinky Promise: Stick To It – Or Shed Some Blood by Nir Eyal on How to Stay Committed Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir's writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University. The original post is located here: https://www.nirandfar.com/pinky-promise/ Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalLivingDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

“I only write books for problems I can't otherwise solve,” Nir Eyal says. “I don't write my books for my readers; I write my books for myself.” Driven by curiosity to fix his own problems, Nir's books have sold over one million copies. Listen to today's conversation on how he weathered the criticism storm around his first book, Hooked; the one essential skill to being an entrepreneur; how to turn your values into time, and turn time into traction; and if you're an aspiring author, why the fear of not being qualified should not be one of your fears. If you haven't already, check out Pivot episode 131: Indistractable with Nir Eyal. More About Nir Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. In addition to blogging at NirAndFar.com, Nir's writing has been featured in The New York Times, The Harvard Business Review, Time Magazine, and Psychology Today.

Nir Eyal of NirAndFar shares one question to help you get more done Episode 1095: One Question to Help You Get More Done by Nir Eyal on Improving Your Focus and Productivity at Your Job Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir's writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University. The original post is located here: https://www.nirandfar.com/one-question-to-get-more-done/  Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Nir Eyal shares why you make terrible life choices. Episode 2915: Fundamental Attribution Error: Why You Make Lousy Life Choices by Nir Eyal of Nir And Far on Empathy Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir's writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University. The original post is located here: https://www.nirandfar.com/2018/09/fundamental-attribution-error.html Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalLivingDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Nir Eyal shares why you make terrible life choices. Episode 2915: Fundamental Attribution Error: Why You Make Lousy Life Choices by Nir Eyal of Nir And Far on Empathy Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir's writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University. The original post is located here: https://www.nirandfar.com/2018/09/fundamental-attribution-error.html Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalLivingDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Nir Eyal shares why you make terrible life choices. Episode 2915: Fundamental Attribution Error: Why You Make Lousy Life Choices by Nir Eyal of Nir And Far on Empathy Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir's writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University. The original post is located here: https://www.nirandfar.com/2018/09/fundamental-attribution-error.html Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalLivingDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Nir Eyal tells us how we can have fun to minimize distraction. Episode 2458: This is How to be Less Distracted By Having Fun in Tedious Tasks by Nir Eyal on Productivity & Curiosity Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir's writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University. The original post is located here: https://www.nirandfar.com/tedious-tasks/  Visit Me Online at OLDPodcast.com Interested in advertising on the show? https://www.advertisecast.com/OptimalFinanceDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Nir Eyal tells us how we can have fun to minimize distraction. Episode 2458: This is How to be Less Distracted By Having Fun in Tedious Tasks by Nir Eyal on Productivity & Curiosity Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir's writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University. The original post is located here: https://www.nirandfar.com/tedious-tasks/  Visit Me Online at OLDPodcast.com Interested in advertising on the show? https://www.advertisecast.com/OptimalFinanceDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever planned out what you wanted to accomplish in a given day, only to succumb to distractions that throw your schedule off track? While it's common to blame distraction on smartphones, social media, urgent emails, or any number of other things that may interrupt our focus, studies indicate that “external triggers” such as these are responsible for only about 10% of distraction. The remainder is caused by internal triggers, including boredom, stress, loneliness, and other uncomfortable emotional states – and mastering these internal triggers is the key to leading a more productive, balanced, and fulfilling life. As the author of the best-selling books, “Hooked: How to Build Habit-Forming Products” and “Indistractable: How to Control Your Attention and Choose Your Life”, as well as a sought-after keynote speaker on consumer psychology, habits, personal productivity, and dealing with distraction in and out of the workplace, Nir Eyal's specialties lie at the intersection of psychology, technology, and business. He is also a former lecturer at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design, and his writing has been featured in the New York Times, the Harvard Business Review, Time Magazine, and Psychology Today. In Episode 164 of The MINDSet Game® podcast, Nir discusses the following ideas from “Indistractable”:  The true meaning of distraction – it's not something that happens to you, but rather an action you take that pulls you further away from your goals and values Four strategies for becoming indistractable: mastering internal triggers; making time for traction; hacking back external triggers; and preventing distraction with pacts The concept of timeboxing and the advantages it offers compared to other productivity techniques, including the traditional to-do list How to remain indistractable while also honoring your personal values  To purchase “Indistractable”, visit http://geni.us/indistractable. To access bonus content, please visit http://www.nirandfar.com/indistractable/  Nir's free habit tracker tool can be found at https://www.nirandfar.com/habit-tracker/ To access his free schedule maker tool, visit https://www.nirandfar.com/schedule-maker/ To learn more about Nir and access a wealth of resources, visit NirAndFar.com.  To subscribe to The MINDset Game, visit www.TheMINDsetGame.com.  

Nir Eyal of NirAndFar talks about why the pursuit of flow is overrated Episode 1038: The Pursuit of Flow Is Overrated by Nir Eyal on Staying Focused on Boring Tasks Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir's writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University. The original post is located here: https://www.nirandfar.com/the-pursuit-of-flow-is-overrated/  Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Nir Eyal talks about motivation Episode 2845: What Is Motivation? You've Probably Been Thinking About It All Wrong by Nir Eyal Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir's writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University. The original post is located here: https://www.nirandfar.com/what-is-motivation/   Visit Me Online at OLDPodcast.com  Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalLivingDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Nir Eyal talks about motivation Episode 2845: What Is Motivation? You've Probably Been Thinking About It All Wrong by Nir Eyal Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir's writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University. The original post is located here: https://www.nirandfar.com/what-is-motivation/   Visit Me Online at OLDPodcast.com  Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalLivingDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Nir Eyal talks about motivation Episode 2845: What Is Motivation? You've Probably Been Thinking About It All Wrong by Nir Eyal Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir's writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University. The original post is located here: https://www.nirandfar.com/what-is-motivation/   Visit Me Online at OLDPodcast.com  Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalLivingDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Technology has done a lot of wonderful things for us over the last decade. Tasks that were once extremely time-consuming or monotonous are now a lot more simple. On the flip side, we can become extremely distracted by technology and it can keep us from focusing on what matters most. And for me, that's family. In this BEST OF MKM episode from 2022, Author Nir Eyal, shares how parents, like me, can control our attention and choose our lives … while still living with the benefits of technology. RESOURCES **Sponsors + Partners + Deals: https://www.marriagekidsandmoney.com/sponsors Indistractable (Book): https://amzn.to/3rFryNT (affiliate link) Nir Eyal (Website): https://www.NirAndFar.com OTHER EPISODES YOU MIGHT LIKE Joshua Becker: How to Overcome the Distraction of Money Mortgage Free 5 Years Later: Was it Worth It? Why Coast FIRE is Better than Traditional FIRE MKM RESOURCES Make My Kid a Millionaire Course: Want to make your kid a millionaire? Learn more about my course! MKM Coaching: Request a free 15-minute consultation today YouTube: Subscribe for free to watch videos of these episodes and interviews Instagram: Follow our IG channel Voicemail: Leave your question or comments here  Merch Store: Check out our t-shirts, hoodies, and coffee mugs! SHOW INFORMATION: Marriage Kids and Money Marriage Kids and Money is dedicated to helping young families build wealth and happiness. This award-winning platform helps couples and parents achieve financial independence and discover the true meaning of wealth.  To achieve these big goals, we answer questions and interview experts who uncover smart net worth building habits and tools that can help everyone find their own version of financial independence. Learn more at https://www.marriagekidsandmoney.com HOST BIO: Andy Hill Andy Hill is the award-winning family finance coach behind Marriage Kids and Money - a platform dedicated to helping young families build wealth and happiness.  Andy's advice and personal finance experience have been featured in major media outlets like CNBC, Forbes, MarketWatch, Kiplinger's Personal Finance and NBC News. With millions of downloads and views, Andy's message of family financial empowerment has resonated with listeners, readers and viewers across the world.    When he's not "talking money", Andy enjoys being a soccer Dad, singing karaoke with his wife and watching Marvel movies. DISCLAIMER This show may contain affiliate links or links from our advertisers where we earn a commission, direct payment or products. Opinions are the creators alone. Information shared on this podcast is for entertainment purposes only and should not be considered as professional advice. Marriage Kids and Money (www.marriagekidsandmoney.com) is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com. CREDITS Research & Writing: Andy Hill Podcast Artwork: Liz Theresa Editor: Podcast Doctors Podcast Assistant: Josh Doering Learn more about your ad choices. Visit megaphone.fm/adchoices

Become Indistractable to conquer the paradigm shift What would it look like if the world moved toward a four-day workweek? The organization, 4 Day Week Global, did a 6-month study of 900 employees across 33 U.S. and Irish businesses in 2022. The study was based on the 100-80-100 model: Employees received 100 percent of their pay for working 80 percent of the time at 100 percent of the productivity. Participating employees rated the four-day workweek a 9.1 out of 10, claiming it reduced their burnout and fatigue. Businesses said revenue increased and that attracting and retaining talent was easier. You can read the NirAndFar article on: The 4-Day Workweek: How To Do More With Less https://www.nirandfar.com/4-day-workweek/ Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/ --- Support this podcast: https://podcasters.spotify.com/pod/show/nirandfar/support

Nir Eyal helps you improve your friendships Episode 1800: 3 Ways to Filter Your Friends by Nir Eyal of Nir and Far on Improving Your Friendships Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir's writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University. The original post is located here: https://www.nirandfar.com/quality-over-quantity-of-friends/  Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalRelationshipsDailyMarriageParenting Learn more about your ad choices. Visit megaphone.fm/adchoices

Nir Eyal of NirAndFar talks about how to improve your level of focus Episode 993: Your Ability to Focus Has Probably Peaked: Here's How to Stay Sharp by Nir Eyal on Improving Attention Span Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir's writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University. The original post is located here: https://www.nirandfar.com/your-ability-to-focus-has-probably-peaked-heres-how-to-stay-sharp/  Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Nir Eyal talks about getting comfortable with discomfort Episode 2797: Get Comfortable With Being Uncomfortable by Nir Eyal on the Benefits of Pain and Discomfort Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir's writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University. The original post is located here: https://www.nirandfar.com/comfortable-with-discomfort/   Visit Me Online at OLDPodcast.com  Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalLivingDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Nir Eyal helps you embrace being alone Episode 1764: How to Embrace, Not Fear, Being Alone by Nir Eyal on Overcoming Loneliness Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir's writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University. The original post is located here: https://www.nirandfar.com/how-to-embrace-being-alone/  Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalRelationshipsDailyMarriageParenting Learn more about your ad choices. Visit megaphone.fm/adchoices

Dealing with distractions is a common challenge that many professionals face in their everyday lives. Traction (the opposite of distraction) is the force that drives us towards our goals and objectives, keeping us focused on the tasks that really matter. In order to combat distractions, it's vital to create a plan that outlines the necessary steps for achieving success. This includes setting clear objectives and breaking down goals into manageable tasks, while also allocating specific time for relaxation or personal enjoyment.  By doing so, individuals can achieve a balanced life that fosters productivity and happiness. During this conversation with host Melina Palmer, Nir Eyal emphasized the importance of distinguishing between distraction and traction. Contrary to popular belief, the opposite of distraction isn't focus, but rather traction. Eyal explained that distractions are anything that pulls us away from our true goals, while traction is any action that brings us closer to achieving them. He urged listeners to create schedules that align with their values and to stick with them, ensuring that they devote the necessary time and focus to what truly matters. Enhance concentration through gaining traction and structured planning to mitigate distractions. Utilize technology with intention for peak productivity and enriching personal experiences. Overcome internal triggers by comprehending the nature of discomfort and controlling urges. Create value-driven schedules to bolster time management and sharpen focus. Employ tactical tools and approaches to curb the influence of digital distractions. Show Notes: 00:00:00 - Introduction, Melina Palmer introduces the episode and the guest, Nir Eyal, who is a behavioral designer. She talks about how Nir's book, Indistractable, helps people overcome distractions and become more productive. 00:04:30 - Personal Reason for Writing Indistractable, Nir Eyal shares his personal reason for writing Indistractable. He talks about how he was distracted by his phone while spending time with his daughter. Research and personal testing made him realize the problem was much deeper than just technology. He decided to explore the root cause of distraction and find an answer that actually worked. 00:09:40 - Distraction is an Old Problem, Nir talks about how distraction is not a new problem and has been with us for at least the past 2500 years. He explains how people have always blamed various forms of entertainment and technology for distracting them, and how it's lazy thinking to blame technology for distraction without understanding the root cause. 00:11:14 - The Opposite of Distraction is Traction, Nir Eyal explains that the opposite of distraction is not focus, but traction. He defines traction as any action that pulls you towards what you want to do, and distraction as any action that pulls you away from what you plan to do. He emphasizes the importance of understanding the difference between the two. 00:12:27 - Tools for Finding Balance, Nir Eyal talks about the importance of finding balance when it comes to using technology. He shares some tips and tricks anyone can use to help with this (a tiny sample of all the resources in his book). 00:13:47 - Understanding Distractions and Traction, Nir Eyal explains that distraction is anything that pulls us away from what we planned to do and anything can be a distraction. Conversely, anything can be traction if we make time for it and plan it according to our values. Becoming indistractable means living with personal integrity and knowing why we got distracted. 00:18:28 - The Root Cause of Distraction, Eyal identifies the root cause of distraction as our inability to deal with discomfort in a healthy manner. We use distraction as psychological pacification and escape uncomfortable emotions. To become indistractable, we must first learn to deal with the discomfort in a healthy way by fixing the source of discomfort or finding ways to cope. 00:19:48 - Human Motivation, Nir explains that human motivation is not about the pursuit of pleasure and avoidance of pain but rather spurred by discomfort. We have two neural circuits, the liking system and the wanting system. The purpose of the wanting system is to create discomfort to get us to act. Time management is pain management, and to master distractions, we must first master internal triggers. 00:22:21 - Time Management and Addiction, Addiction isn't just about substances or behaviors but is more about our need to escape from discomfort. We must fix the source of discomfort or learn to deal with it in a healthier way. Eyal shares the story of Dr. Zoe Chance, who became temporarily addicted to her pedometer as she was using it to escape her life. 00:27:21 - The Evolution of Internal Triggers, Evolution has made us perpetually perturbed and hardwired for things like hedonic adaptation, rumination, and boredom to keep us searching for more. We are not designed by evolution to be satisfied, but to strive, search, want, and crave, which helped our species progress. The idea is to channel these uncomfortable sensations towards traction rather than distraction. 00:29:21 - Mindset and Reimagining Temptation, Our brains are wired for mindset issues, and we need to reimagine our temperament to become indistractable. If we have an issue, we need to understand the root cause and channel our mindset towards traction instead of distraction. We can reimagine the task, trigger, or our temperament to master the internal triggers, which is crucial to becoming indistractable. 00:32:00 - The Nuances of Technological Distraction, Our relationship with technology and other distractions is a nuanced discussion. Everything has unintended benefits and harms, and it is crucial to take a deeper look. We need to understand the good stuff that's happened and not just the negatives. If something is not serving us, we should disconnect and use what we want with intent. 00:35:23 - The Story Behind the Moral Panic, Every moral panic throughout the years has had a scapegoat, and this time, it's technological distraction. It's dangerous to believe in scientifically unsupported theories, which leads to learned helplessness. The evidence is scant, and the story is much more nuanced. 00:41:33 - Why We Need to Become Indistractable, Nir Eyal talks about how constant interruptions from Facebook and the news distract us and how hacking back our phones and offices can help us become indistractable. 00:42:14 - How Distractions Come from Colleagues, Eyal discusses how distractions from colleagues in open-office plans can impede work progress and how a simple explicit message can help. 00:43:10 - The Role of Pre-Commitments, Eyal explains how pre-commitments can help prevent distraction and promote personal integrity. 00:48:29 - The Antidote to Impulsiveness, Eyal emphasizes that the antidote to impulsiveness is forethought and how we should use our ability to see into the future to plan ahead. 00:50:08 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Indistractable, by Nir Eyal Hooked, by Nir Eyal Influence is Your Superpower, by Zoe Chance What Your Customer Wants and Can't Tell You, by Melina Palmer What Your Employees Need and Can't Tell You, by Melina Palmer Connect with Nir:  Nirandfar.com Nir on Twitter Nir on LinkedIn Top Recommended Next Episode: Influence is Your Superpower, by Zoe Chance Already Heard That One? Try These:  Availability (ep 15) Habits (ep 256) The Power of Habit (ep 22) How to Set, Achieve & Exceed Brainy Goals (ep 70) Tips To Overcome Imposter Syndrome (ep 13) How to Get (and Stay) Motivated (ep 67) Resolutions and Keeping Commitments (ep 29) Sense of Hearing (ep 27) How To Organize Your Brain with Behavioral Economics (ep 83) Bikeshedding (ep 99) Planning Fallacy (ep 114) Temptation Bundling (ep 250) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter 3 Ways You Can Limit Everyday Distractions How This Year's Nobel Prize Winning Research in Economics Can Help Your Business

Lakshmi Mani with Nir Eyal talks about why you make terrible life choices Episode 2765: Hyperbolic Discounting: Why You Make Terrible Life Choices by Lakshmi Mani Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir's writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University. The original post is located here: https://www.nirandfar.com/hyperbolic-discounting-why-you-make-terrible-life-choices/ Visit Me Online at OLDPodcast.com  Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalLivingDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Nir Eyal is a behavioural expert and bestselling author in the field of attention. His work to help people become Indistractable has helped people create systems and mindsets for building focus.We all know what we need to do to achieve most of our goals. Yet we don't achieve them because of unplanned distractions and poor attention management. To live the life we truly want we need to learn the art of managing distraction and becoming indistractable.We discuss the biggest insights from years of research and science to help you live with more peace and less chaos whilst you get the important things done whilst also enjoying down time.- - -Sponsor - Better HelpThe Growth Mindset podcast is sponsored by BetterHelp. Therapy to get you on your way to being your best self.Give online therapy a try at betterhelp.com/GROWTHMINDSET for 15% off. - - -Connect with Nir:Nir's blog - NirandFar.comTwitter - @NirEyal- - -Connect with Sam:Sam's newsletter on creativity - Explosive Thinking Watch the pod - YouTube - Growth MindsetTwitter - @samjamharrisInstagram - @SamJam.zen- - -Chapters00:00 Introduction to building focus - Nir Eyal02:48 What is Distraction 03:58 Any action can be traction or distraction07:22 Sam's 10 day meditation08:21 Story behind how everything happened - got distracted whilst spending time with her daughter10:26 Reason why we get distracted - internal triggers13:49 Vipassana 10-day retreats15:06 Feeling bad is not bad18:59 BetterHelp advert20:31 Detachment from reality22:56 syncify23:18 Making pacts - Price, Effort, Identity23:39 Effort pact24:57 Price pact25:10 Identity pact26:03 Cigarettes and being indistractable33:20 Nir's next mission Become a member at https://plus.acast.com/s/growth-mindset-podcast. Hosted on Acast. See acast.com/privacy for more information.

In this episode we talk about one of the MOST important skills in the modern world - the ability to be inDISTRACTable. Are you sick and tired of distraction? Do you feel constantly overwhelmed in a world of notifications, demands, messages, and more and more information flying at you? In this episode we discuss exactly how you can battle back from distraction, control your attention and choose the life you want using the power of being “indistractable” with our guest Nir Eyal.Nir Eyal is an expert in “behavioral design” having worked in both advertising and video gaming helping companies build and create more engaging products. Nir is the Wall Street Journal bestselling author of the book Hooked: How To Build Habit Forming Products and has been featured in Forbes, Psychology Today, and more. Nir is an active angel investor and currently writes to help companies create good habit and behaviors in their users on his blog NirandFar.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nir Eyal talks about how to make sure your goals won't fail Episode 2693: Why Your Goals Will Fail, and What You Can Do About It by Nir Eyal Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir's writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University. The original post is located here: https://www.nirandfar.com/your-new-years-resolution-is-bound-to/ Visit Me Online at OLDPodcast.com  Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalLivingDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Nir Eyal of NirAndFar talks about how to manufacture desire in 4 steps. This is part 2 of 2. Episode 867: [Part 2] The Hooked Model: How to Manufacture Desire in 4 Steps By Nir Eyal Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir's writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University. The original post is located here: https://www.nirandfar.com/how-to-manufacture-desire/  Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Nir Eyal of NirAndFar talks about how to manufacture desire in 4 steps. This is part 1 of 2. Episode 866: [Part 1] The Hooked Model: How to Manufacture Desire in 4 Steps By Nir Eyal Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir's writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University. The original post is located here: https://www.nirandfar.com/how-to-manufacture-desire/  Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Nir Eyal talks about how you need to plan ahead to have spontaneity Episode 2645: Planning Ahead Is the Key to Living With More Spontaneity by Nir Eyal Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir's writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University. The original post is located here: https://www.nirandfar.com/planning-for-spontaneity/ Visit Me Online at OLDPodcast.com  Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalLivingDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Nir Eyal shares why you make terrible life choices. Episode 2608: Confirmation Bias: Why You Make Terrible Life Choices by Nir Eyal Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir's writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University. The original post is located here: https://www.nirandfar.com/2017/10/confirmation-bias-terrible-life-choices.html Visit Me Online at OLDPodcast.com  Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalLivingDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

From the archive: This episode was originally recorded and published in 2019. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Nir Eyal lectured at Stanford's Graduate School of Business and his first book, Hooked: How to Build Habit-Forming Products, is an international bestseller and taught Silicon Valley how to design behavior. His next book, Indistractable: How to Control Your Attention and Choose Your Life, reveals the Achilles' heel of distraction and provides a guidebook for getting the best of technology without letting it get the best of us. Nir blogs at: NirAndFar.com. Top 3 Value Bombs: 1. The antidote to impulsiveness is forethought. You can conquer destruction by planning ahead. 2. Everything you do is to escape physical or psychological discomfort, so when you procrastinate you're always escaping an uncomfortable sensation 3. You have more power than you think, and you can become indistractable! Order your own copy of Nir's next book today: Indistractable: How to Control Your Attention and Choose Your Life! - Indistractable.com Sponsors: HubSpot: Learn how HubSpot can help your business grow better at HubSpot.com. Thrivetime Show: Is this your year? Visit ThrivetimeShow.com/eofire to see how Clay Clark's business coaching has helped thousands of entrepreneurs to dramatically increase profitability!

Nir Eyal talks about getting comfortable with discomfort Episode 2462: Get Comfortable With Being Uncomfortable by Nir Eyal Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir's writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University. The original post is located here: https://www.nirandfar.com/comfortable-with-discomfort/   Visit Me Online at OLDPodcast.com  To get a 5 days of unlimited access and an additional 20% discount on the annual subscription, join Shortform through my special link, shortform.com/living Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalLivingDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Nir Eyal asks whether or not you'd take a bet that would change your life Episode 2416: Would You Take A Bet That Would Change Your Life? Probably Not. Here's Why by Nir Eyal Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir's writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University. The original post is located here: https://www.nirandfar.com/habits-bet/   Visit Me Online at OLDPodcast.com  Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalLivingDaily Learn more about your ad choices. Visit megaphone.fm/adchoices