CanadianSME Magazine was created through the passion and admiration for entrepreneurs. With SMEs playing such a crucial role in Canada’s business industry and contributing greatly to the economy, CanadianSME was built to provide a much-needed support system for hard working business owners. Because we understand the importance of SMEs when it comes to building a stronger more diverse economy and that they can initiate job creation and growth, we’ve created a platform that provides support and expertise knowledge to these entrepreneurs. By taking the time to research important content that we believe can be beneficial for entrepreneurs, we are ensuring that their entrepreneurship journey is successful.
Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand, where we explore innovative technologies and inspiring journeys of Canadian entrepreneurs. Today, we're focusing on digital accessibility and how Artificial Intelligence is creating a more inclusive online world for everyone, regardless of ability. As digital inclusion becomes a key driver of broader reach and positive user experiences, we'll explore the strategic importance of accessibility and practical methods to achieve it at scale.Joining us today is Juan Olarte, Founder of Digita11y Accessible, a Canadian software company using AI-driven solutions for digital inclusion. Juan, a visually impaired professional, has shaped the company's mission to provide accessible digital experiences. Today, we'll discuss how AI can scale accessibility efforts and embed AI-powered accessibility features into product development. Let's dive in!Key Highlights:Strategic Importance of Digital Accessibility: Juan will explain why digital accessibility is a strategic imperative for businesses, emphasizing its impact on inclusion and business outcomes. Leveraging AI to Scale Accessibility Efforts: Juan will discuss how A11Yn Base uses AI to scale accessibility efforts, driving operational efficiency across development and content teams. Practical Methods for Embedding AI-Powered Accessibility Features: Juan will share methods for integrating AI-powered accessibility features into product development, ensuring inclusivity from the start. The Inspiration Behind Digita11y Accessible: Juan will talk about what inspired him to found Digita11y Accessible and how his experience as a visually impaired professional shaped the company's mission. Lessons Learned from Partnering with Deloitte: Juan will share key lessons from collaborating with large organizations like Deloitte and how these partnerships influenced Digita11y Accessible's growth.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Maheen, where we explore the strategies and technologies driving efficiency and growth in Canadian businesses. Today, we're discussing digital transformation, focusing on modernizing business tools, the importance of cloud solutions, and understanding digital transformation as a strategic shift. Recent trends highlight the need for agile, efficient operations to stay competitive in an evolving environment.Joining us is Andrei Banea, Director of Sales Operations and Customer Success at Big Bang, an international consulting firm specializing in digital transformation. Big Bang helps organizations at all stages of growth by maximizing the value of their technologies. Today, we'll dive into why modernizing business tools and embracing cloud solutions are crucial for sustainable growth. Let's begin!Key Highlights:1. The Importance of Modernizing Business Tools: Andrei will explain why relying on outdated systems is a significant hindrance to business growth today, and how modern tools empower organizations to become more agile, efficient, and competitive in today's fast-paced market.2. Why Cloud Solutions? Andrei will discuss the key benefits of cloud-based systems in terms of scalability, accessibility, and cost-efficiency, and how they support sustainable growth in a rapidly evolving business environment.3. Digital Transformation: More Than Just Technology: Andrei will elaborate on why digital transformation should be understood as a broader strategic shift, enabling better decision-making, streamlined operations, and enhanced customer experiences, rather than just an IT initiative.4. Big Bang's Approach to Solving SMB Challenges: Andrei will discuss some of the common challenges Big Bang helps small and medium-sized businesses solve during their digital transformation journey, especially regarding integrating powerful and well-integrated cloud solutions.5. Enhancing Business Operations with Process Automation: Andrei will explain how process automation tools are helping small businesses achieve greater efficiency, reduce manual work, and ultimately make their operations smoother and more productive.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Maheen, where we explore strategies and insights to help entrepreneurs build thriving businesses. Today, we're focusing on finding your ideal target market, achieving product-market fit, and developing solutions that align with your strengths and passion.Joining us is Farhad Khan, CEO of Member Lounge, an AI-powered engagement platform helping professional associations create stronger connections with their members. Today, we'll discuss how to find a target market where you can deliver value, achieve product-market fit, and create solutions that match your expertise. Let's dive in!Key Highlights:1. Finding a Target Market Where You Can Deliver a Lot of Value: Farhad will share the key steps or insights entrepreneurs should focus on when identifying a target market where they can deliver significant value, aligning their skills and passion with market needs.2. Finding a Product-Market Fit: Farhad will define product-market fit and discuss the journey of building Member Lounge organically, focusing on discussions with clients to achieve that fit, rather than forcing a product into the market.3. How to Find a Product or Solution That Aligns with What You Are Good At: Farhad will talk about how entrepreneurs can effectively find a product or solution that not only meets market needs but also deeply aligns with their personal skills and inherent strengths, and how this alignment contributes to long-term success.4. Building Brand Awareness for Startups: Farhad will discuss some of the biggest hurdles startups face in bringing their brand to market and provide advice for overcoming these challenges.5. The Role of Personal Discipline in Entrepreneurial Success: Farhad will elaborate on his philosophy that for any entrepreneur to succeed, their personal life needs to be disciplined, creating a "baseline of high performance," and how this contributes to both individual and company success.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand, where we explore cutting-edge technologies and ethical considerations shaping the future of business. Today, we're focusing on the transformative power of Artificial Intelligence in sales and the critical role of ethics and regulations in its application. As AI drives sales productivity and revenue growth, its responsible and ethical use becomes crucial for businesses seeking to leverage its full potential.Joining us today is Dr. Cindy Gordon, CEO & Founder of SalesChoice, a SaaS and Data Sciences company focused on enabling human advantage through Trusted AI Methods. Dr. Gordon is a leading voice in AI and ethics, and today we'll discuss the intersection of AI, ethics, and regulations in sales. Let's dive in!Key Highlights:1. AI, Ethics, Regulations, and the Application of All 3 in Sales: Dr. Gordon will explain how AI, ethics, and regulations are converging in the context of sales, and share the key considerations businesses need to ensure they're using AI responsibly and ethically in their sales processes.2. AI Applications in Sales: Dr. Gordon will discuss some of the most effective ways businesses can leverage AI to improve sales performance, increase revenue, and enhance sales team productivity.3. SalesChoice's AI Platform: InsightEngine™: Dr. Gordon will talk about SalesChoice's AI platform, including SalesInsights™ and MoodInsights™, and how they address different aspects of sales and employee productivity.4. Trusted AI Methods: Dr. Gordon will explain what “Trusted AI Methods” means in practice and why trust is so important in the adoption of AI solutions.5. AI Enablement Advisory and Strategy Solutions: Dr. Gordon will outline the services SalesChoice provides and how they help organizations across diverse AI use cases.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand, where we explore the innovative platforms and entrepreneurial journeys shaping how we connect and experience events. Today, we're focusing on building lasting communities, the evolving landscape of live events, and how technology fosters deeper audience engagement.Joining us is Aiden Bustard, Co-Founder and Chairman of Novelt, a technology company enhancing how people discover, attend, and engage with live events. We'll discuss building communities, the future of events, and how to turn attendees into passionate advocates. Let's dive in!Key Highlights:1. How We Are Building Communities That Last: Aiden will share the key principles and strategies behind building lasting communities, and how Novelt's platform facilitates the creation of enduring connections.2. The Future of Events and Experiences: Aiden will discuss his vision for the future of live events and experiences, and how technology will continue to shape how people discover, attend, and engage with them.3. Examples of Turning Attendees into Advocates: Aiden will share specific examples or strategies for how event organizers can effectively turn attendees into passionate advocates for their events and communities.4. Aiden's Journey and Motivation: Aiden will talk about what sparked his involvement with Novelt and the mission behind it. He'll explain what personal experiences or observations led him to focus on enhancing community and simplifying the event experience.5. Other Inspiring Projects: Aiden will share more about his Trybe Leaders podcast, which has similar capabilities for growth and inspiration, and provide insights into how it contributes to his mission.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand, where we explore innovative solutions to critical challenges in Canada. Today, we're focusing on the housing crisis and how sustainable, prefabricated solutions are set to transform homebuilding. With the growing demand for accessible, energy-efficient housing, modular construction is emerging as a key solution.Joining us today is Alex Kelly, Chief Operating Officer at CABN, a Canadian startup leading the way in prefabricated housing. CABN merges innovative design with cutting-edge technology to create energy-efficient smart homes. Today, we'll discuss the future of housing, climate-ready net-zero living, and how modular solutions are reshaping the homebuilding experience for a new generation.Key Highlights:1. The Future of Housing is Prefabricated and Performance-Driven: Alex will discuss why Canada's housing crisis requires a radical shift in homebuilding and how prefabrication and modular innovation, along with CABN Core Technology™, can reduce construction times, lower costs, and enhance quality.2. Climate-Ready, Net-Zero Living—Accessible to All: Alex will explain how CABN integrates passive design, renewable energy systems, and low-carbon materials to empower homeowners to reduce their environmental footprint without sacrificing style, comfort, or affordability.3. Rethinking the Homebuilding Experience for a New Generation: Alex will walk us through how CABN is reimagining homebuilding in the 21st century. From digital visualization to on-site assembly, he'll share how CABN partners with communities, builders, and governments to drive scalable solutions.4. The Inspiration Behind CABN: Alex will share the story of what inspired the creation of CABN and what specific gap in the housing market they are addressing with their innovative approach.5. CABN's Differentiating Technology: Alex will explain how CABN Core Technology™ differentiates CABN from other prefab or modular housing solutions currently on the market.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we're focusing on the critical areas of emerging technology, effective leadership, and the evolving media landscape. As technological innovation accelerates and media consumption continues to change, businesses must stay ahead of the curve to succeed.Joining us today is Dr. Stephanie Gutnik, President of Tuxedo Concepts, a consulting firm specializing in marketing, media, and advertising technology. Dr. Gutnik is a global public speaker with deep expertise in business transformation and women in leadership. Today, we'll discuss how businesses can navigate these challenges and drive success in today's fast-paced environment. Let's dive in!Key Highlights:The Art of Managing Upward: Dr. Gutnik will share a compelling story about negotiating a trip to Dubai to establish a business case for expansion, offering insights on how she influenced decision-makers despite initial skepticism.Business Transformation and Women in Leadership: Dr. Gutnik will highlight how businesses can transform successfully and the importance of fostering women in leadership roles.Keeping Up with Emerging Tech: Dr. Gutnik will discuss the challenges companies face in adopting emerging technologies and provide strategies for staying informed and effectively implementing new tech.Media: Dr. Gutnik will explain how the evolving media landscape, especially in advertising technology and consumer behavior, affects businesses aiming to reach their target audiences effectively.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand, where we explore strategies that help entrepreneurs and business leaders thrive. Today, we're discussing the power of authentic storytelling, using LinkedIn for business growth, and building thought leadership to influence your audience. Recent trends emphasize the growing need for personal branding, networking, and authentic communication to drive success.Joining us is Bobby Umar, a 5x TEDx speaker, keynote speaker, and founder of The Thought Leadership Branding Club. With his expertise in personal branding, Bobby helps professionals and entrepreneurs amplify their voices. Today, we'll talk about vulnerable storytelling for leaders, leveraging LinkedIn to land leads, and building influence in the digital world. Let's dive in!Key Highlights:Vulnerable Storytelling for the Authentic Leader: Bobby will explain the importance of vulnerable storytelling for the authentic leader and how leaders can use their personal narratives to build trust, inspire their teams, and create a stronger connection with their audience.Learning to Leverage (and Love!) LinkedIn to Land Leads: Bobby will share his top strategies for small business owners and entrepreneurs to effectively leverage LinkedIn to connect with potential clients, build their network, and generate valuable leads.Build Thought Leadership and Create Influence in the Digital Landscape: Bobby will discuss how entrepreneurs and professionals can effectively build thought leadership and create influence in today's increasingly crowded digital landscape, with key strategies for standing out and making a meaningful impact.Bobby Umar's Journey of Self-Discovery: Bobby will share his journey of self-discovery and how he learned to leverage his own narrative to create impact.The Thought Leadership Branding Club (TLB Club): Bobby will talk about the purpose of TLB Club and the key benefits for its members. Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand, where we explore the cutting-edge technologies and strategies helping businesses thrive. Today, we're diving into Artificial Intelligence and its impact on business operations, focusing on how AI can drive efficiency, reduce costs, and enhance customer experience.Joining us is Alon Talmor, CEO of Ask-AI, an AI-first platform that unifies tech stacks to streamline business operations. We'll discuss how AI can improve ROI, enhance customer outcomes in B2B SaaS organizations, and explore the future of SaaS in today's AI-driven landscape.Key Highlights:AI That Drives ROI: Alon will explain why most companies use AI wrong, and share the key to using AI to drive real ROI for businesses.How AI Can Be Used to Drive Better Outcomes Across the Customer Experience in B2B SaaS Orgs: Alon will discuss how AI can effectively be used to drive better outcomes across the customer experience in B2B SaaS organizations, and the biggest misconceptions about AI in customer-facing teams.The Future of SaaS: Alon will share his predictions for the future of SaaS and the role AI will play in shaping that future.Alon's Founder Journey: Alon will talk about what inspired him to start Ask-AI and how his PhD in AI has shaped his approach to building this company.Ask-AI's Partnership with Google: Alon will explain the collaboration between Ask-AI and Google, and its significance for the company and its users.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Maheen, where we explore critical financial strategies for Canadian entrepreneurs. Today, we're focusing on effective cash flow management, preparing for capital raises, and advocating for government support for small businesses. Recent statistics reveal that cash flow issues are a leading cause of business failures, making expert financial advice essential for achieving sustainable growth.Joining us today is Daryl Ching, CFA, Founder & President of Vistance Accounting, a firm dedicated to helping small and mid-sized businesses across Canada. We'll discuss why cash flow management is crucial, how to prepare for investor approaches, and how to hold the government accountable for its promises to small businesses. Let's dive in!Key Highlights:1. 82% of Business Failures Are Due to Cash Flow Management: Daryl will explain the common reasons why small businesses struggle with cash flow and how Vistance Accounting fills the void in advisory services to prevent these failures.2. Companies Are Often Unprepared When Approaching Investors for a Capital Raise or Selling Their Business: Daryl will discuss the best approach when contacting investors or the bank for financing and the key steps businesses should take to maximize their value in these critical discussions.3. Holding the Liberal Government Accountable for Promises to Small Businesses: Daryl will share his perspective on the current status of government promises to small businesses and how we can collectively hold the government accountable for delivering on them.4. Common Financial Blind Spots Among Small Business Owners: Daryl will highlight some of the most common financial blind spots he observes among small business owners and how these overlooked areas can impact long-term stability and growth.5. Investing in Accounting Beyond Bookkeeping and Tax Services: Daryl will discuss when business owners should start contemplating investing in accounting services beyond basic bookkeeping and tax filings, and the benefits of a more strategic approach to financial management.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Maheen, where we explore the strategies helping Canadian businesses thrive in today's changing work landscape. Today, we're discussing the transformative power of hybrid work solutions and how flexible workspaces are benefiting small and medium-sized enterprises across Canada.Joining us is Terri Pozniak, Executive Vice President and Country Manager for International Workplace Group (IWG). She'll share insights into the benefits of hybrid work policies, IWG's growth in Canada since the pandemic, and why hybrid working is a smart business strategy for SMEs.Key Highlights:1. The Benefits of Hybrid Work Policies to Reduce Costs and Help SMEs Navigate Economic Pressures: Terri will explain how hybrid work policies help SMEs reduce costs and navigate economic pressures, and what are some of the key savings contributing to this impact on the bottom line.2. International Workplace Group's Growth in Canada Over the Past 5 Years: Terri will discuss how the pandemic impacted IWG's growth in Canada, leading to hybrid working becoming the default model, and the specific steps IWG has taken to meet the evolving demands of Canadian businesses.3. Why Hybrid Working Is a Smart Business Strategy for SMEs: Terri will explain why hybrid working is a smart business strategy for small and medium-sized businesses, and how it contributes to increasing professionalism, productivity, and agility in a competitive market.4. How Ricoh Helps SMBs Solve Challenges: Terri will share how IWG, through brands like Regus, Spaces, and HQ, is helping SMBs solve specific challenges, particularly in enabling effective collaboration between onsite and remote employees.5. IWG's Expansion Plans for Canada: Terri will outline IWG's expansion plans for Canada over the next two years to help more companies reduce overhead costs and cut reliance on long-term leases.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we're discussing the transformative power of technology, the advantages of embracing remote work, and the strategic benefits of diversifying your business offerings. With AI and automation driving efficiency and remote work models gaining traction, businesses must evolve to meet market demands.Joining us is Adam Mitchell, CEO of Mitch Insurance, an Ontario-based brokerage recognized as one of Canada's Top Growing Companies. We'll explore how embracing AI, automation, and remote work has fueled Mitch Insurance's growth and discuss how diversifying business offerings can drive future success.Key Highlights:1. The Importance of Embracing AI and Automation: Adam will explain why embracing AI and automation is essential for businesses, including those in relationship-driven sectors like insurance, and how Mitch Insurance has benefited from these technologies.2. The Benefits of Remote Work for Companies and Their Teammates: Adam will discuss the advantages Mitch Insurance has seen since adopting remote work indefinitely, for both the company and its employees.3. Diversifying Your Business by Adding New Products/Departments to Offer Consumers More Solutions and Accelerate Growth: Adam will explain how diversifying offerings through new products and departments has helped Mitch Insurance grow and provide more comprehensive solutions to consumers.4. Mitch Insurance's Unique History: Adam will share key moments and the vision that has driven Mitch Insurance's growth from a small operation to a leading brokerage.5. The Future of Work at Mitch Insurance: Adam will discuss Mitch Insurance's commitment to remote work, including downsizing its headquarters, and what this means for the future of company culture and operations.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand, where we explore the latest technological advancements and their impact on Canadian businesses. Today, we're diving into how Artificial Intelligence is revolutionizing customer service.Joining us is Chris Ellison, Group Vice President and General Manager for ServiceNow Canada, with over 22 years of experience in sales and leadership. Chris will discuss the rise of Agentic AI in customer service, how Canadian consumers' expectations are evolving, and how businesses can tackle the challenges and opportunities that come with integrating AI solutions.Key Highlights:The New Era of Customer Service with Agentic AI: Chris will explain what Agentic AI is and how it differs from the rule-based chatbots of the past, and the practical benefits for businesses. Emotional Context and Seamless Customer Service: Chris will discuss how Agentic AI understands emotional context and offers a more seamless and empathetic customer service experience, including its ability to hand off to human support when necessary. Canadian Consumer Expectations and the Trust Gap in AI: Chris will share the key findings from the Consumer Voice Report, particularly regarding Canadian expectations for emotional cue recognition and current trust levels in AI voice assistants. Bridging the Trust Gap in AI for Sensitive Interactions: Chris will discuss how companies can bridge the trust gap when implementing Agentic AI in customer service, especially for more sensitive interactions, given the significant majority of Canadians still prefer human support for emotionally charged issues. Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Maheen, where we explore the strategies and technologies that empower small and medium-sized enterprises to thrive in today's turbulent markets. Today, we focus on inventory management and its critical role in helping businesses navigate challenges like rising tariffs and disrupted supply chains.Joining us is Ben Hussey, Co-CEO of Katana, a cloud inventory management platform. We'll discuss how smart inventory management, data-driven forecasting, and technology can help SMBs optimize operations, maintain healthy cash flow, and meet evolving consumer demands. Let's dive in!Key Highlights:1. Navigating Tariff Turbulence: Ben will discuss the current challenges regarding unit costs and how tariffs are contributing to market chaos for SMBs, based on Katana's data showing dramatic surges.2. The Importance of Data-Driven Forecasting: Ben will explain how SMBs can leverage inventory management platforms to gain the data-driven insights needed to make crucial supply chain changes, optimize operations, and maintain healthy cash flow.3. How Katana Has Supported Customers During Market Fluctuation: Ben will share how Katana, as an inventory management platform, has specifically supported its customers during times of market fluctuation.4. Proactive Strategies for Turbulent Times: Ben will outline proactive strategies that Katana's customers are implementing within their inventory management that are proving to be effective in navigating turbulent times and mitigating the impact of tariffs.5. Katana's Holistic Optimization for SMBs and Future Growth: Ben will discuss how Katana helps SMBs holistically optimize their operations in the current climate and strategically prepare for future growth and success.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand, where we explore cutting-edge technology and innovation shaping our future. Today, we're diving into the fascinating world of quantum computing, a field that promises to revolutionize industries and solve problems beyond our current capabilities.Joining us today is Christian Weedbrook, CEO and Founder of Xanadu, a Canadian quantum computing company dedicated to making quantum computers accessible and useful worldwide. We'll discuss what sets Xanadu apart, their latest innovations, and the long-term potential of quantum computing. Let's begin!Key Highlights:1. What Separates Xanadu from the Others: Christian will discuss what unique approaches or technological advancements set Xanadu apart from its competitors in the fast-evolving field of quantum computing.2. Xanadu's Latest Innovations: Christian will share insights into Xanadu's significant innovations such as Borealis and Aurora, and their importance in the world of quantum computing.3. The Long-Term Promise of Quantum Computing: Christian will outline the long-term promise of quantum computing, its potential impact on various industries, and how it will benefit people everywhere.4. Why Canada? Building Quantum Computing Here: Christian will explain why Canada is the ideal place for Xanadu to lead the charge in quantum technology and the global race for quantum computing dominance.5. Recent Peer-Reviewed Publication in Nature: Christian will discuss the significance of Xanadu's upcoming peer-reviewed journal article in Nature and its contribution to the quantum computing field.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand, where we explore the journeys and strategies of Canadian companies achieving long-term success and driving innovation. Today, we're spotlighting Pleora, an Ottawa-based SME that has thrived for 25 years, leading the way in real-time connectivity solutions for industries like automation, security & defense, and medical imaging.Joining us today is Harry Page, President of Pleora, to discuss the company's 25th anniversary, how it has remained relevant in Ottawa's tech hub, and the strategies they've used to innovate and excel as a small private company. Let's dive in!Key Highlights:1. Celebrating 25 Years of Innovation: Harry will reflect on key moments and milestones pivotal to Pleora's journey and evolution over the past 25 years as a leader in real-time connectivity solutions.2. Being an SME in Ottawa, Canada's Tech Capital: Harry will discuss the unique advantages and challenges of building and scaling a technology SME in Ottawa, Canada's tech capital, and how the ecosystem influenced Pleora's growth.3. How We Have Remained Relevant: Harry will explain how Pleora has managed to remain relevant in the rapidly evolving tech industry and lead real-time connectivity for 25 years, sharing the secrets to longevity in this competitive market.4. How We Innovate as a Small Private Company: Harry will explore how Pleora, as a small private company, approaches innovation, and the advantages and challenges of innovating in this context compared to larger, publicly traded entities.5. Genesis of Perpetual Innovation: Harry will discuss the genesis of Pleora and how the company's initial focus on real-time connectivity has fueled perpetual innovation for the past 25 years, despite evolving challenges.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Maheen, where we explore the strategies driving innovation and growth in Canada's tech sector. Today, we're focusing on tech talent, government support, and practical tips for startups scaling amidst economic uncertainties.Joining us is Adam Froman, Founder and CEO of Delvinia, an innovation company transforming digital businesses. Adam will share insights on fostering a thriving tech ecosystem, supporting Canadian companies, and navigating the challenges facing the industry. Let's dive in!Key Highlights:1. Canada's Tech Talent and Innovation Landscape: Adam will share his perspective on the current state of Canada's tech talent and innovation landscape, highlighting key strengths and areas that need significant improvement.2. How Government Can Support the Startup and Tech Industry Better: Adam will discuss immediate and practical steps that governments, funders, and the private sector can take to better support innovation and help Canadian companies grow and scale at home.3. Tips for Startups and Businesses to Scale Amidst Economic Uncertainties: Adam will offer his top tips for startups to not only survive but scale and find growth opportunities in the current economic climate.4. Retaining IP, Talent, and Capital in Canada: Adam will explain what specific actions Canada needs to take to retain intellectual property, top talent, and crucial capital within the country.5. The Power of Successful Scale-Up Stories: Adam will discuss how successful scale-up stories from Canadian companies can help policymakers, aspiring startups, and investors better understand the potential and path forward for innovation in Canada.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Maheen. Today, we're exploring how cutting-edge technologies like customer experience platforms, Artificial Intelligence, and enterprise security are revolutionizing business operations. With AI's increasing integration and the growing importance of customer privacy, we'll dive into how these tools are becoming more accessible and effective for businesses.Joining us today is Chandrashekar LSP, Managing Director at Zoho Canada. Zoho Corporation is a leading technology company offering over 55 apps across key business categories. Today, we'll discuss Zoho's updated Customer Experience Platform, the role of AI in driving value and privacy, and the introduction of Ulaa Enterprise Browser with enhanced security. Let's get started!Key Highlights:1. Zoho Deepens Customer Experience Platform, Adding Generative AI and Workflow Orchestration Capabilities Powered by Zia: Chandrashekar will explain Zoho's "CRM for Everyone" initiative, focusing on how Zia's generative AI and workflow orchestration capabilities set Zoho apart from competitors.2. Zoho Artificial Intelligence Differentiation: Customer Privacy and Value: Chandrashekar will discuss how Zoho ensures its AI models are not trained on consumer data, emphasizing the company's commitment to privacy and value in today's AI landscape.3. Zoho Introduces "Ulaa Enterprise" Browser With Enhanced Security and Granular Control Options: Chandrashekar will explain how Ulaa Enterprise addresses gaps in enterprise security, balancing robust security with a user-friendly experience, making it a significant solution in modern cybersecurity.4. How CRM for Everyone Changes CRM's Role Across Departments: Chandrashekar will explain how "CRM for Everyone" is transforming CRM's utility beyond sales and customer service to departments like finance, legal, and marketing.5. Ulaa Enterprise: Reducing IT Overhead and Improving Browse Speed: Chandrashekar will share how Ulaa Enterprise helps businesses reduce IT overhead while enhancing browsing speed, all without compromising security.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Maheen, where we explore the tools and strategies that empower businesses to thrive in today's digital economy. In today's episode, we focus on fraud prevention, dispute resolution, and enhancing the customer experience through innovative payment solutions.Recent trends indicate a significant rise in digital fraud and chargebacks, putting a strain on businesses' bottom lines and customer trust. This highlights the importance of finding effective solutions to bridge communication gaps and ensure smooth transactions.Joining us today is Gaurav Mittal, Executive Vice President of Ethoca, a Mastercard company, and a leading provider of collaboration-based solutions that help businesses fight fraud and improve customer interactions.Key Highlights:1. The Era of Rising E-Commerce: How rising e-commerce affects merchants and consumer shopping habits, and key shifts observed from Mastercard's perspective.2. Post-Transaction Experience: How improving the consumer experience post-transaction helps businesses in the e-commerce space.3. Customer Retention and Lifetime Value: The relationship between simplifying disputes and enhancing customer retention and lifetime value for businesses.4. Maintaining Consumer Expectations: Key pain points businesses face in meeting rising consumer expectations for a seamless e-commerce experience.5. Projections for the Next Five Years: Insights into the future of chargebacks, first-party fraud, and progress in the disputes and transactions sector.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Maheen, where we explore financial strategies that empower Canadian entrepreneurs to build sustainable businesses. Today, we're focusing on how growing SMEs can secure top-tier financial leadership without the full-time overhead, particularly through the role of a fractional CFO.Joining us is Shady Abboud, CEO at Unloop accounting and Fractional CFO at Storyline Financial, who brings a unique perspective from his experience building, operating, and selling two businesses. Shady will share insights on building scalable financial systems, why fractional CFOs are key partners for growth, and how to master cash flow management to fuel long-term success.Key Highlights:1. Building a Scalable Financial System: Shady will explain how entrepreneurs can create a scalable financial system that grows with their business and highlight essential accounting concepts for CEOs.2. Personal Anecdote: Shady will share a personal story about how growing too fast can be risky and how the right financial system can make all the difference.3. Fractional CFO – Your Strategic Growth Partner: Shady will explain the unique value a fractional CFO brings to growing businesses and how it differs from traditional accounting roles.4. When to Bring in a Fractional CFO: Shady will discuss the key signs that signal when a business should bring in a fractional CFO, including revenue milestones and growth challenges.5. Cash Flow—The #1 Killer of Good Businesses: Shady will share strategies for managing cash flow effectively and offer an unconventional tip for maintaining healthy cash flow.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Maheen, where we explore the dynamic world of branding and marketing. In today's episode, we dive into the major shifts reshaping the digital landscape, the evolving nature of B2B vs. B2C marketing, and the crucial role agencies play in helping businesses adapt and grow.Recent trends underscore the transformative impact of AI on consumer behavior and brand strategy, challenging traditional marketing approaches. This discussion offers actionable insights for businesses aiming to connect more authentically with their audiences and drive sustainable growth.Joining us is Spencer Saunders, President of Art & Science, a Toronto-based branding and marketing agency known for strategic brand solutions.Key Highlights:1. Shifts in Digital & Marketing Services: Spencer discusses the biggest changes driven by AI, brand evolution, and shifting consumer behaviors, and how companies should adapt.2. The Fallacy of B2B vs. B2C Marketing: Why brand experiences must be seen through a human lens, transcending traditional audience distinctions.3. The Role of Agencies: The essential value agencies bring in today's fast-changing marketing environment and when businesses should consider partnering with one.4. Driving Revenue in Veterinary Consolidation: Spencer shares a success story of transforming a veterinary group's customer acquisition strategy to generate exceptional top-line revenue.5. Launching Lokum: An introduction to Lokum, a new solution designed to help multi-location businesses drive a steady flow of net new customers.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Maheen, where we explore the strategies and insights that empower businesses to thrive in today's digital world. In this episode, we focus on the essential elements of digital marketing, the power of systems and processes for scalability, and the importance of understanding your target audience—especially Generation X and Millennials.Recent trends highlight the critical role of a strong online presence for non-profits, charities, and “for-good” organizations, alongside the need for efficient workflows to maximize impact. This discussion provides valuable guidance for organizations looking to elevate their digital efforts and better engage key demographics.Joining us today is David Pisarek, CEO & Founder of Wow Digital, a company dedicated to creating impactful web experiences for mission-driven clients. David also mentors agencies and consultants in the sector, helping them grow and scale their impact.Key Highlights:1. The Importance of Digital Marketing: What effective digital marketing means in practice for non-profits and why a strong online presence is crucial.2. Systems and Processes for Scalability: How the right workflows free up leaders' time to focus on mission-critical work while leveling up organizational impact.3. Focusing on Gen X and Millennials: Why targeting these generations is essential for “for-good” organizations in their digital marketing efforts.4. The Power of Niche Marketing: Why choosing a specific niche—horizontal or vertical—can maximize impact and drive growth.5. Wow Digital's Self-Audit Tool: An overview of a new tool designed to help nonprofits assess and improve their digital presence effectively.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Maheen, where we explore strategies for maximizing your business potential. In today's episode, we uncover a powerful yet often overlooked growth lever: the effectiveness of your people managers.Could unlocking the potential of your middle management lead to significant business growth without extra spending or hiring? Our guest, John Blackmore, Global Director of Growth Marketing at Field Effect, argues it's not only possible but probable. He shares insights on why strong leadership at all organizational levels—not just at the top—is critical to success.Key Highlights:1. The Untapped Potential of People Managers: Why focusing on middle management is a significant oversight and how it can drive substantial business impact.2. Why Management Practices Fall Short: Common roadblocks and misunderstandings that undermine management effectiveness in many organizations.3. First Steps for New Managers: Crucial initial actions for new managers to set themselves up for success and lead their teams effectively.4. HR's Role in Manager Effectiveness: How Human Resources can support or sometimes hinder the development of strong management practices.5. Core Concepts for Managing Teams: Essential principles John advocates for motivating teams and achieving peak performance.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Maheen, where we explore essential strategies and technologies for staying safe and secure in today's digital world. In this episode, we dive deep into the realm of online security, the critical role of password managers, and the fascinating psychology behind our password habits.With cyber threats growing more sophisticated and human error remaining a key vulnerability, this discussion offers valuable insights on how individuals and businesses can strengthen their defenses in an ever-evolving landscape.Joining us today is Karolis Arbaciauskas, Head of Product & Business Development at NordPass, a secure, user-friendly password manager developed by the cybersecurity experts behind NordVPN.Key Highlights:1. Evolution of Online Security: How digital threats have changed over time and why strong password hygiene is more crucial than ever. How NordPass helps protect users and businesses.2. Psychology of Weak Passwords: Why people still use weak or reused passwords despite risks, and how NordPass uses research to drive awareness and behavioral change.3. Building a Privacy-First Digital Future: NordPass's zero-knowledge architecture and commitment to data protection, empowering users to control their digital lives.4. Global Password Trends: Surprising findings from NordPass's research on common workplace passwords worldwide and the security risks they pose.5. The Future of Authentication: The path beyond passwords, the role of passkeys, and how NordPass is pioneering the next evolution in authentication.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand, where we explore the strategies and technologies that empower businesses to make smarter decisions in the digital age. In this episode, we dive deep into the critical world of data analytics, focusing on bridging the gap between strategy and execution, navigating the future of first-party data with GA4, and operationalizing data privacy without sacrificing marketing performance.Recent trends emphasize the growing importance of data-driven insights, the shift to first-party data amid a cookieless future, and the rising need for privacy-conscious marketing. Our guest, Monika Boldak, Associate Director of Marketing at Napkyn, a trusted digital analytics consultancy and certified Google Marketing Platform Sales Partner, shares expert guidance to help businesses leverage their data effectively and responsibly.Key Highlights:1. Bridging Strategy and Execution: What a strong data foundation really means and why many organizations struggle to connect analytics tools to meaningful business outcomes.2. GA4 and First-Party Data: Common challenges with GA4 adoption, avoiding pitfalls like collecting PII, and future-proofing data strategy with BigQuery and Consent Mode.3. Data Privacy & Marketing Performance: How Canadian businesses can comply with privacy laws like PIPEDA and Quebec's Law 25 while maintaining effective, customer-first marketing strategies.4. Connecting Analytics & Advertising: A success story of improving ad performance and reducing costs by linking offline conversions with Google Ads.5. Upcoming DMFS Canada Summit: Insights on Napkyn's participation and how marketers can responsibly use first-party data to build trust, loyalty, and better marketing outcomes.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. In this episode, we delve into the importance of building a purpose-driven business, strategic marketing for growth, and the crucial role of mental health in entrepreneurship. Our guest today is Jennifer Usher, Founder & Chief Marketing Strategist at Swoop Marketing & Communications, a full-service marketing consultancy that specializes in helping small-to-mid-sized businesses create meaningful and strategic campaigns.Jennifer shares her inspiring journey, including how empathy and values have shaped her business, especially following the loss of her son Brandon. We also discuss how small businesses can implement strategic marketing to grow effectively and why mental health awareness is critical in leadership and entrepreneurship.Key Highlights:Building a Purpose-Driven Business: Jennifer shares how leading with empathy and values has shaped Swoop's culture, client relationships, and her approach to work, especially after her personal tragedy. Strategic Marketing for Growth: Practical strategies for small businesses to launch, grow, and scale through marketing. Jennifer discusses how businesses can stand out in their markets and create effective campaigns. Mental Health in Entrepreneurship: A candid conversation about the importance of discussing mental health in business and leadership, and the message Jennifer wants to convey through her advocacy for mental well-being. The Evolution of Swoop Marketing: Jennifer discusses how her personal experiences and challenges influenced the evolution of Swoop Marketing & Communications, and the meaningful work that drives her company forward. Advice for Women Entrepreneurs: Jennifer shares valuable advice for women entrepreneurs looking to integrate purpose and values into their business, and how they can grow in today's market.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand, where we explore the innovative solutions and entrepreneurial journeys that are shaping the future of Canadian business. In today's episode, we focus on transforming compliance from a cost center into a competitive advantage, leveraging real-time frontline data for operational excellence, and the power of made-in-Canada technology.Recent trends highlight the increasing importance of efficient operations, data-driven decision-making, and the strategic advantage of supporting local innovation. This discussion will provide valuable insights for businesses looking to optimize their processes and build a resilient future.Joining us today is Rebecca Wormleighton, Co-Founder of Zendelity, a company that has pivoted its deep experience in the cruise industry to bring its enterprise-grade Command Center platform to a wider range of businesses.Key Highlights:1. Turning Compliance from a Cost Center into a Competitive Advantage: Rebecca challenges the common perception of compliance and shares how businesses can transform it into a strategic advantage.2. The Power of Real-Time, Frontline Data: Why capturing real-time insights from the frontline is critical for companies and how they can achieve it without adding complexity.3. Made-in-Canada Innovation: Why now is the perfect time for businesses to rethink their tech stack and support Canadian innovation.4. University Fire Code Compliance Success Story: Rebecca explains how a university overcame challenges and achieved dramatic improvements in compliance.5. Recent Projects and Command Center 2.0: What's next for Zendelity with the upcoming launch of Command Center 2.0 and new initiatives.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand, where we explore the innovative technologies and solutions transforming various industries. Today, we're focusing on property technology (proptech) and its profound impact on the real estate, architecture, construction, and insurance sectors.Recent trends emphasize the increasing importance of 3D virtual walkthroughs, accurate spatial data, and efficient digital tools for streamlining workflows. This discussion will provide valuable insights into how proptech is revolutionizing these industries.Joining us today is Skylar Lawrence-LeBel, VP of Marketing & Customer Experience at Planitar Inc., the makers of iGUIDE, a leading platform for capturing and delivering 3D virtual walkthroughs, accurate floor plans, and property data. With a focus on clear storytelling and user-centric solutions, Skylar is at the forefront of proptech innovation.Key Highlights:1. Who is Planitar and iGUIDE? Skylar shares an overview of Planitar, its product, iGUIDE, and its role in supporting the Canadian real estate, AEC, and insurance industries.2. What is Property Technology (Proptech)? Skylar discusses how proptech supports industries like real estate, architecture, and construction, and the evolution of these sectors in response to technological advancements.3. What's New at iGUIDE? Learn about the latest technological developments, including the iGUIDE PLANIX R1, and what sets it apart from competitors in the proptech market.4. Skylar's Background and Storytelling: Skylar explains how his experience has shaped his approach to B2B marketing and the importance of clear and compelling storytelling in proptech.5. iGUIDE PLANIX R1 Features: Dive into the features of the iGUIDE PLANIX R1, including improved visuals, floor plan measurement accuracy, and its compact design—and how these features benefit users in real estate and related sectors. Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand, where we explore innovative solutions and entrepreneurial journeys shaping the future of business. In today's episode, we're diving into the world of food technology and how AI is being used to tackle everyday challenges like food waste and grocery costs.Recent trends highlight the growing consumer awareness of sustainability and the increasing reliance on technology to simplify daily tasks. This episode will provide valuable insights into how a Canadian startup is addressing these trends with an innovative platform.Joining us today are Allison Le, CEO, and Ryo Wu, Business Development Director of COOCO, an AI-powered social networking platform based in Hamilton, Ontario. They are revolutionizing how people engage with food, connecting food lovers, merchants, and brands in a sustainable ecosystem.Key Highlights:1. Leveraging AI to Solve Everyday Problems: Allison discusses how COOCO uses AI to tackle food waste, save money, and simplify cooking for busy families, newcomers, and budget-conscious Canadians.2. Building a Community-Driven Business: Ryo shares how COOCO fosters a vibrant ecosystem where users share recipes, earn rewards, and support local agriculture, benefiting local merchants.3. Scaling Sustainability and Impact as an SME: Allison explores the challenges and opportunities of scaling COOCO while staying true to its mission of reducing food waste and driving sustainable growth for merchants.4. Shaping COOCO's Approach: Ryo reflects on his experiences with international tech giants and how those shaped COOCO's approach to solving food waste and connecting communities.5. The Inspiration Behind COOCO: The story behind COOCO's creation, driven by the common problem of forgetting what you have in the fridge, and how it's helping families, newcomers, and food lovers waste less and cook more joyfully. Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand, where we explore the strategies and leadership driving innovation in the digital entertainment space. In today's episode, we focus on the evolving world of storytelling and the power of online platforms to connect writers and readers globally.Recent trends highlight the rise of webnovels and the growing importance of creator ecosystems in shaping the future of entertainment. This episode will provide valuable insights into how platforms like Wattpad are democratizing storytelling and empowering a new generation of creators.Joining us today is Aron Levitz, President of Wattpad, a leading global webnovel platform. With his deep understanding of the online storytelling landscape, Aron is at the forefront of connecting writers and readers worldwide.Key Highlights:1. Aron's Journey with Wattpad and Wattpad WEBTOON Studios: Aron shares his experiences and key moments that have shaped his perspective on the future of storytelling.2. Vision for Wattpad: Insights into Aron's vision for Wattpad's future and how he sees the platform evolving in the coming years.3. Wattpad's Key Priorities Moving Forward: What are the priorities for Wattpad, and how will these shape the platform's features, content, and community?4. Wattpad's Role in the WEBTOON Entertainment Ecosystem: How Wattpad fits into the WEBTOON Entertainment's IP & Creator Ecosystem and what it means for writers and readers.5. Impactful Stories from Wattpad Creators: A touching story that demonstrates the profound impact Wattpad has had on creators' lives and careers.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand, where we explore the strategies and insights that empower businesses to thrive in today's dynamic labor market. In this episode, we focus on the evolving landscape of talent acquisition, recruitment trends, and the challenges facing the Canadian workforce.Recent data from Statistics Canada shows significant shifts in employment trends, with certain industries facing labor shortages and a growing demand for skilled professionals. This emphasizes the importance of effective recruitment strategies for businesses of all sizes.Joining us today is Antoinette King, Founder & Managing Partner of Options Consulting Solutions. With over 30 years of experience in the recruitment industry, Antoinette is a forward-thinking leader with deep insights into navigating the labor market and attracting top talent.Key Highlights:1. How the Talent Pool and Labor Market Have Changed: Antoinette shares her observations on the evolution of the labor market and the significant shifts over the years.2. Recruitment Trends in 2025: Insights into what recruitment trends businesses can expect in 2025 and strategies employers can adopt to stay competitive in attracting top talent.3. Current Challenges in the Canadian Workforce: The challenges businesses face in the Canadian workforce today and how they can address these effectively.4. Options Consulting Solutions' Unique Approach: What sets Options Consulting Solutions apart in the recruitment industry and how they maintain their reputation for customer service excellence.5. Recruitment Presentations and Expertise: Learn more about the presentations Options Consulting Solutions provides on recruitment topics, helping business leaders and HR teams navigate talent acquisition challenges. Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Maheen, where we explore the strategies and mindsets that empower entrepreneurs to navigate the challenges of building a successful business. In today's episode, we focus on resilience, personal practices for success, and the importance of having a clear mission statement.Recent trends emphasize the significance of mental fortitude, effective self-care, and a strong sense of purpose in achieving long-term entrepreneurial success. This episode will provide valuable insights for anyone looking to build a sustainable and fulfilling business.Joining us today is Connor Gilbert, Entrepreneur, Philosopher, Certified Coach, and Co-Founder of Apart Inc., a boutique creative marketing firm. With his diverse background and passion for helping businesses thrive, Connor is a valuable resource for our listeners.Key Highlights:1. Resilience in Entrepreneurship: Key elements of resilience and how entrepreneurs can bounce back from setbacks.2. Personal Practices for Success: Effective personal practices to help entrepreneurs maintain focus, manage stress, and optimize performance.3. The Importance of a Mission Statement: How a clear and compelling mission statement guides decision-making, attracts customers, and inspires employees.4. Connor Gilbert's Entrepreneurial Journey: Key lessons learned from his diverse career as a philosophy student, nightclub promoter, and marketing professional.5. The Evolving Challenge of Entrepreneurship: Insights on how entrepreneurs can face ongoing challenges with determination and adaptability.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Maheen, where we explore the future of commerce and the technologies driving its evolution. In today's episode, we focus on the transformative power of AI and human collaboration, the modernization of commerce systems, and the creation of adaptive digital experiences.Recent trends highlight rapid advancements in AI and the urgent need for businesses to adopt flexible, intelligent commerce solutions to stay competitive. This discussion offers valuable insights on how brands can adapt to the changing landscape and deliver exceptional customer experiences.Joining us today is Thomas Muleid, VP Sales at Orium, a leading specialist in building adaptive solutions for modern commerce, helping enterprise brands seamlessly integrate AI, data, and systems to power intelligent, hybrid experiences.Key Highlights:1. The Future of Commerce: Humans + Agents: Thomas explains how AI-human collaboration is redefining commerce experiences and key steps brands must take to evolve and stay competitive.2. Modernizing Commerce Systems: Why traditional commerce models are breaking down and how modular architectures offer scalable, adaptable solutions.3. Creating Adaptive Digital Experiences: How brands can move beyond static experiences to deliver dynamic, real-time personalization that drives growth and loyalty.4. Innovative Commerce Experiences in Canada: Examples of groundbreaking commerce solutions Orium has delivered for Canadian brands.5. The Future of E-commerce in Canada: Thomas shares his perspective on the unique opportunities and characteristics shaping Canada's e-commerce landscape.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Maheen, where we explore the strategies and insights that empower entrepreneurs to build sustainable and profitable businesses. In today's episode, we dive into the power of memberships and how they can create predictable revenue streams for business owners.Recent trends in the online business world show a growing interest in membership models, offering entrepreneurs an avenue to build recurring income while fostering strong, loyal communities. This episode will provide valuable insights for those looking to harness the potential of memberships.Our guest today is Stu McLaren, a renowned Membership Expert and Co-Founder of Membership.io. With over 16 years of experience, Stu has helped thousands of entrepreneurs successfully launch and grow thriving membership businesses.Key Highlights:1. Predictable Profits: Why now is the perfect time for entrepreneurs to embrace memberships and build recurring revenue streams.2. Shifting from Content Overwhelm to Transformation: How entrepreneurs can shift from feeling overwhelmed to delivering real transformation for their members.3. Practical Steps for Launching a Membership Site: Key advice for entrepreneurs looking to launch and grow a membership business.4. Attracting and Retaining Members: A key tip for keeping members engaged and loyal over the long term.5. Stu's Membership Expertise: The subtle nuances that can make a big difference in the success of membership sites.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Maheen, where we explore the transformative power of digital transformation and empower businesses to thrive in the ever-evolving digital economy.Digital transformation is no longer a luxury but a necessity for businesses in Canada. A recent study by IDC Canada revealed that 65% of Canadian businesses accelerated their digital transformation initiatives last year, showcasing how integral technology is to business success in today's world.Our guest today is Eric Sluss, Chief Information Officer (Fractional CIO) of Net at Work, a leader in next-generation technology solutions and services. Eric brings his wealth of experience in digital transformation to the conversation, sharing insights on how businesses can leverage technology to meet their goals and drive success.Key Highlights:1. Digital Transformation for SMBs: What a successful digital transformation vision looks like for SMBs and how to define goals for the journey.2. Overcoming Challenges: Common obstacles faced in executing digital transformation strategies and how businesses can overcome them.3. Emerging Technologies: Which technologies will shape the future of SMBs in the next five years and how to prepare for them.4. Net at Work's Impact: A real-life example of how Net at Work helped an SMB overcome challenges and thrive through digital transformation.5. Building Trust: How Net at Work builds trust and strong relationships with clients to ensure the success of digital transformation initiatives.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. In this episode, we focus on the critical role of empowering frontline employees through innovative learning solutions. Frontline workers are the backbone of many organizations, and their engagement and training are pivotal in ensuring business success.Joining us today is Carol Leaman, Co-Founder and CEO of Axonify, a leader in frontline-focused learning and performance platforms, trusted by major companies like Walmart, Kroger, and Foot Locker. Carol discusses the challenges of traditional learning methods for frontline workers, how Axonify addresses these with innovative approaches like microlearning, gamification, and mobile-first design, and the impact these solutions have on business results.This episode is packed with insights into how businesses can enhance the productivity and engagement of their frontline workers, measure the effectiveness of their training, and scale innovation in workforce enablement. Key Highlights from the Episode:1. Challenges of Traditional Learning for Frontline Workers: Carol highlights the limitations of traditional LMS solutions for frontline workers, focusing on the need for specialized, engaging, and efficient training methods tailored to their unique environment.2. The Inception of Axonify: Carol shares the founding story of Axonify, addressing the gaps in the market and how their solution was designed to resonate with businesses seeking more effective ways to engage and train their frontline workforce.3. Measuring Training Effectiveness: Carol discusses how Axonify helps organizations connect training programs to key business outcomes, demonstrating ROI through improved performance and other key performance indicators.4. Learning in the Flow of Work: Axonify's innovative approach to learning, which integrates training directly into the daily workflow, eliminates disruption and improves the efficiency and application of knowledge for frontline workers.5. Innovation and AI Integration: Carol provides insights into how Axonify continues to evolve its platform using AI and other advanced technologies to enhance the user experience, ensuring that the training platform stays relevant and effective in driving business success.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Maheen, where we explore the strategies and mindsets that drive exceptional success. In today's episode, we dive into the world of asymmetric principles, a powerful framework for achieving outsized returns and navigating the path to extraordinary achievements.Recent trends in the startup ecosystem and venture capital highlight the importance of strategic risk-taking and identifying asymmetric opportunities. This episode will provide valuable insights for entrepreneurs and anyone seeking to maximize their potential.Our guest today is Daniel Shin Un Kang, Founder of YC-backed startup Flowbo, former VC at SoftBank Vision Fund, and author of "The Super Upside Factor." Daniel brings a unique perspective on how to achieve success through asymmetric principles.Key Highlights:1. Defining Asymmetric Principles: Understanding asymmetric bets and how they play a critical role in achieving outsized returns.2. Accessibility for Risk-Restricted Individuals: How can individuals with limited capacity for risk still apply asymmetric principles to their lives and careers?3. Under-Discussion of Asymmetric Principles: Why these principles aren't talked about more in mainstream business conversations.4. Career Progress Through Asymmetric Principles: How can individuals invest wisely and make real progress, even if they didn't attend Ivy League schools or are stuck in unsatisfying jobs?5. Risks of Asymmetric Principles: What are the potential risks of applying these principles, and how can they be mitigated?Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand, where we equip you with the knowledge and strategies to navigate the complexities of running a business. In today's episode, we focus on a critical area that can often be a source of stress and wasted resources: technology procurement.Recent trends highlight the challenges many small businesses face when making informed tech decisions, often leading to costly mistakes and inefficient systems. This episode will provide valuable insights into how to buy smarter, avoid common pitfalls, and leverage technology for true competitive advantage.Joining us today is Jill Button, President & CEO of ProcurePro, a company dedicated to taking the stress out of buying tech for businesses across Canada and the U.S.Key Highlights:1. How to Buy Tech for Small Business: Jill explains common mistakes small businesses make when purchasing technology and shares key principles for buying smarter to ensure tech becomes a competitive advantage.2. How to Avoid Disparate Hodge-Podge Systems: Learn the key steps small businesses can take to avoid inefficient tech setups and build cohesive, streamlined systems.3. SaaS Contract Red Flags: Jill highlights key red flags to watch for when reviewing and signing SaaS agreements to avoid costly legal and operational issues.4. From Stage Fright to Procurement Clarity: Jill shares an anecdote from her own experience and the lessons learned that she now applies to help businesses with their technology decisions.5. ProcurePro's Solutions for Stress-Free Tech Buying: Jill discusses how ProcurePro helps small businesses navigate IT procurement challenges and introduces their new newsletter, Substack podcast, and YouTube channel.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand, where we explore the diverse avenues of entrepreneurship. In today's episode, we dive into the world of franchising, looking beyond the traditional models and uncovering how a franchise consultant can help you find the perfect business opportunity to align with your life and career goals.Recent trends highlight the growing interest in franchise ownership as a pathway to entrepreneurship, offering a blend of independence and established support. This discussion will provide valuable insights for anyone considering this route to business ownership.Joining us today is Lee Smithson, president and franchise consultant, who specializes in matching individuals with the ideal franchise opportunities and building unique business models tailored to their strengths and goals.Key Highlights:1. New Franchise Opportunities: Lee discusses the exciting franchise opportunities emerging in the Canadian market and highlights sectors that are experiencing significant growth.2. Franchises Beyond Fast Food: Discover diverse and perhaps less obvious franchise opportunities available to aspiring entrepreneurs in Canada outside of the traditional fast-food model.3. Clients of Franchise Consultants: Lee explains who typically seeks the expertise of a franchise consultant and why they turn to professionals for guidance in the franchise selection process.4. The Entrepreneur Profile: Learn about the Entrepreneur Profile and how Lee uses this tool to match clients with the most suitable franchise opportunities.5. Timing and Success Factors: What is the best time to purchase a franchise, and what common traits or activities do successful franchise owners share?Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand, where we explore the strategies and insights that empower entrepreneurs to thrive in the digital age. In today's episode, we dive into the power of social media marketing, creating content that converts, and the essential mindset needed for entrepreneurial success.Recent trends highlight the importance of social media for business visibility and sales, the need for engaging and effective content strategies, and the crucial role of mindset in navigating the challenges of entrepreneurship. This discussion will provide valuable guidance for businesses looking to leverage social media for growth.Our guest today is Tamar Lyons, Founder of Lyons Digital Marketing, a social media marketing agency that helps entrepreneurs leverage social media to increase visibility and drive sales. Tamar brings a wealth of experience in helping businesses grow their online presence.Key Highlights:Social Media Marketing Strategy: What makes a successful strategy and top tips for creating engaging and effective content that resonates with audiences.Content That Converts: Key strategies for turning viewers into paying customers through content.Mindset Shifts for Entrepreneurs: The most important mindset shifts entrepreneurs need to adopt for long-term success.Lyons Digital Marketing Offerings: Tamar discusses how her agency's services help entrepreneurs boost visibility and sales.Content Creation Strategies: Tamar's expert advice on creating engaging content across different social media platforms that resonates with your target audience.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand, where we explore strategies and insights that empower Canadian businesses to thrive in an increasingly interconnected world. In today's episode, we focus on the critical importance of global thinking and cultural intelligence for businesses aiming to expand their horizons and achieve sustainable success.Recent trends underscore the necessity for businesses to look beyond domestic markets and embrace a global perspective. Navigating cultural differences is no longer a niche skill but a core competency essential for success in the modern economy.Joining us today is Muraly Srinarayanathas, Cofounder & Executive Chair, renowned author, speaker, and thought leader on global business and cultural intelligence. His book, "Between Borders, Beyond Boundaries," offers invaluable insights into these crucial topics.Key Highlights:Between Borders, Beyond Boundaries: Muraly shares the central message of his book and its relevance for business leaders.The Importance of Global Thinking: Why thinking and acting globally is more critical than ever for Canadian SMEs in today's interconnected world.Cultural Intelligence (CQ) for Business: Why CQ is vital for businesses expanding internationally, and key aspects of developing strong cultural intelligence.Recognition & Community Impact: What receiving the King Charles III Coronation Medal means to Muraly and his ongoing work in career education and community development.3 Magazine & Third Culture Leader Podcast: Insights into Muraly's new platforms and the valuable content and perspectives they provide for global business leaders.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Maheen, where we explore the journeys of innovative leaders and the companies they build. In today's episode, we dive into the critical field of cybersecurity with a visionary entrepreneur who's transforming the industry.Our guest today is Claudette McGowan, CEO and Founder of Protexxa, a Canadian-based cybersecurity software and services company. With over 20 years of experience leading digital transformations and implementing cybersecurity platforms for major organizations, Claudette brings a wealth of expertise to the table. She's held leadership roles at Deloitte, Metropolitan Police Services, Bank of Montreal, and TD Bank. Now, at the helm of Protexxa, she's focused on bridging the gap between human cyber hygiene and business risk.Today, we'll explore Claudette's inspiring career journey, delve into the mission and innovative solutions of Protexxa, celebrate her recent UBS Female Founder Award, and gain valuable advice for Canadian entrepreneurs and business owners.Key Highlights:Career Journey & Genesis of Protexxa: Claudette shares the key moments and experiences that led her to found Protexxa and the importance of human cyber hygiene.Protexxa's Core Mission: How connecting individual cyber hygiene with business risk is critical in today's threat environment.Protexxa Defender: Claudette discusses Protexxa's AI-powered platform, which helps identify, evaluate, predict, and resolve common cyber issues, setting it apart in the cybersecurity market.UBS Female Founder Award: What receiving the award means for Claudette personally and for Protexxa as a company.Exciting Developments Ahead: The latest accomplishments and upcoming developments for Protexxa that will continue to push the boundaries in the cybersecurity industry.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the Indigenous-SME Small Business Podcast, hosted by Maheen, where we celebrate the resilience, innovation, and diversity of Canada's Indigenous business communities. In this episode, we're diving into the inspiring stories of Indigenous entrepreneurs and exploring the unique challenges and opportunities they face.Joining us today are two distinguished guests: Dr. Wanda Wuttunee, Professor Emerita in Indigenous Studies at the University of Manitoba, and Fred Wien, Professor Emeritus at the Maritime School of Social Work at Dalhousie University. They are the co-authors of "Engraved in Our Nations", a powerful exploration of Indigenous business resilience.Key Highlights:Inspiration Behind the Book: "Engraved in Our Nations" explores Indigenous business resilience, offering a collection of stories that highlight the strength and adaptability of Indigenous entrepreneurs. Diversity of Indigenous Businesses: The book showcases a variety of businesses, from traditional Indigenous practices to modern ventures, offering insight into the vast landscape of Indigenous entrepreneurship. Stories of Resilience: A powerful story of resilience from the Indigenous business community is shared, emphasizing the determination and creativity of Indigenous entrepreneurs in overcoming challenges. Balancing Traditional Values with Capitalism: Dr. Wuttunee and Fred discuss the delicate balance Indigenous entrepreneurs must strike between cultural values and modern capitalist economic practices to achieve success. Policy Support for Indigenous Entrepreneurs: Insights are provided on the necessary policy changes and strategies governments and organizations can implement to foster a more inclusive and supportive ecosystem for Indigenous businesses.Special Thanks to Our Partner:UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAFor more expert insights, visit https://indigenous-sme.ca/ and subscribe to the Indigenous-SME Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Maheen, where we explore how technology is transforming small businesses and unlocking new opportunities. In today's episode, we dive into the revolutionary impact of AI—from automating processes and enhancing customer interactions to driving smarter, data-driven decisions.Our guest is Helmut Neher, founder and CEO of H10 Inc., a remote-first AI software company dedicated to helping small and medium-sized businesses harness AI's power to solve problems and achieve remarkable results. With a background in mechanical and system design engineering and a passion for computer vision, Helmut brings hands-on startup experience and innovation to the table.Key Highlights:1. AI Strategy & Roadmap Development: How H10 Inc. helps small businesses identify high-potential AI use cases and scale them effectively, and common misconceptions about AI strategy.2. Business Analytics: Unlocking the value of data with AI to predict outcomes and uncover hidden trends.3. Human-AI Interaction: Enhancing customer engagement with AI-powered chatbots and natural language processing, and which industries benefit most.4. Automation: Implementing AI-driven automation for information-intensive tasks to free up time for core business activities.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, where we explore the strategies and insights that empower Canadian businesses to thrive in the digital age. Today, we are focusing on key areas that are crucial for SMEs: accelerating AI adoption, futureproofing for global opportunities, and fostering the talent needed for transformative technologies. Recent trends highlight the increasing importance of AI for productivity, the need for SMEs to expand their global reach, and the critical role of talent in driving innovation. This episode will provide valuable guidance for businesses seeking to navigate these challenges and seize new opportunities.Joining us today is Angela Mondou, President and CEO of TECHNATION, Canada's leading technology association. With extensive experience in both the military and the tech industry, Angela brings a unique perspective on leadership, innovation, and driving economic prosperity. Let's dive into the conversation on accelerating AI adoption, how SMEs can futureproof for global opportunities, and fostering talent for transformative technologies.Key Highlights:Accelerating AI Adoption for Productivity: Angela shares practical advice for SMEs that may not have the financial or human resources to adopt AI. She discusses strategies to overcome barriers and integrate AI into operations to boost productivity. Futureproofing SMEs for Global Growth: Given the geopolitical tensions and increasing "buy Canadian" sentiments, Angela explores opportunities for Canadian SMEs to futureproof their businesses and uncover global growth avenues. Fostering Talent for Transformative Technologies: Angela delves into how SMEs can attract, foster, and retain skilled tech talent. She highlights the key skills trends in the tech sector and shares insights on building effective teams for innovation. Angela Mondou's Career Journey: Angela reflects on her diverse career, from her service in the Canadian Air Force to her leadership at TECHNATION. She discusses how her background has shaped her leadership style and leadership in tech. TECH7 AI Action Summit: Angela discusses her experience at the TECH7 AI Action Summit in Paris and what attendees can expect from the upcoming TECH7 Summit in 2025, highlighting the importance of AI and technology innovation for the future.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Maheen, where we explore innovative strategies for business growth. In today's episode, we focus on the evolving landscape of recruitment and how companies can build highly productive remote and international teams.Recent trends show the rising adoption of remote work and highlight the need for effective strategies to manage and optimize global teams. This discussion provides valuable insights into building a strong company culture and overcoming the challenges posed by traditional hiring models.Joining us today is Sharon Koifman, President of Distantjob and a pioneer in remote and international hiring solutions. With a unique approach to recruitment, Sharon helps technology decision-makers build high-performing global teams.Key Highlights:1. Building Productive Remote/International Teams: Sharon shares key strategies and best practices that make remote teams more effective and even more productive than in-office teams.2. Cultivating Company Culture Internationally: Is it truly possible? Sharon discusses the essential elements for fostering an amazing culture across international teams.3. Challenges with Traditional Outsourcing: What are the limitations of traditional outsourcing, and why is a new approach necessary?4. Differentiating from Outsourcing & Freelance Marketplaces: How Distantjob stands apart from outsourcing companies and freelance platforms like Upwork.5. Secrets to Employee Retention and Productivity: Sharon reveals what keeps remote employees engaged and productive for the long term.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Maheen, where we dive into critical topics that shape the future of Canadian businesses. In today's episode, we're discussing the complexities of selling your privately held business, an important yet often challenging process, especially for owners nearing retirement. As many business owners consider transitioning out of their companies, understanding how to make your business an attractive acquisition target and navigating proprietary deals becomes vital. Joining us today is Karl Sigerist, ICD.D, Founder, Managing Director & Director at The Shaughnessy Group, an expert in mergers and acquisitions advisory services, who provides valuable insights into selling a business, avoiding common pitfalls, and successfully navigating this crucial transition.Key Highlights:Attracting Acquisition Targets: Karl explains the key factors that make a business an attractive acquisition target, and how business owners can enhance their company's appeal to potential buyers to maximize the sale value. Why Many Business Owners Never Sell: It's highlighted that a significant percentage of Canadian business owners may never successfully sell their businesses. Karl outlines the primary reasons behind this, offering advice on how owners can avoid common pitfalls and ensure a successful transition. Proprietary Deals and Risk Considerations: Business owners must be aware of the risks when entering into proprietary deals. Karl discusses the critical considerations that owners should keep in mind to avoid potential legal and financial drawbacks during the sale process. Navigating Economic Cycles: With experience navigating various economic cycles, from Black Monday to the pandemic, Karl shares how this expertise informs his approach in advising business owners today, ensuring they make informed decisions regardless of market conditions. Business Transition Forum: As a National Sponsor of the Business Transition Forum, Karl introduces this important event, offering listeners an inside look at what attendees can gain, including expert guidance on the business sale process and valuable networking opportunities.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Maheen, where we explore the strategies and technologies that empower businesses to achieve sustainable growth. In today's episode, we focus on key areas such as scaling operations, continuous learning, and leveraging customer experience as a driver of success.Recent trends emphasize the importance of adaptability, a commitment to ongoing development, and customer-centric strategies in today's competitive market. This episode will provide valuable insights for businesses of all sizes looking to thrive and expand.Our guest today is Keith Murray, CEO of boostCX, a seasoned leader with extensive expertise in customer experience management and driving business growth. Keith shares his experience and strategies on how businesses can achieve lasting success.Key Highlights:1. Growth and Scaling: Key strategies for sustainable business growth and effective scaling, plus common pitfalls to avoid.2. Continuous Learning as a Competitive Advantage: How to foster a culture of continuous learning and why ongoing employee development is crucial in today's rapidly changing market.3. Customer Experience as a Growth Lever: Key strategies for improving customer satisfaction, loyalty, and retention to drive business growth.4. Digital Risk Inc.: Insights into Keith's side venture, Digital Risk Inc., and how it connects to customer experience and business strategy.5. AI-Powered Insights Module: How the new AI-powered Insights module from boostCX helps businesses uncover actionable insights from verbatim feedback data.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast! I'm your host, Maheen Bari. Today, we're highlighting the journey of a trailblazing female entrepreneur who's revolutionizing the skincare industry. In a world where self-care is becoming more important than ever, we're joined by Olga Roberts, Co-Owner and COO of Collage, a Canadian skincare brand dedicated to empowering individuals to embrace their natural glow.Olga shares her entrepreneurial journey, the inspiration behind Collage, and how the brand champions well-being for driven women. We also dive into Collage's unique approach to skincare, their commitment to addressing concerns like fine lines, dull complexion, and blemishes, and how their products stand out in a crowded market. Let's explore how Olga is helping women prioritize health and self-nurturing in today's fast-paced world. Key Highlights:Olga's Entrepreneurial Journey: Olga talks about her journey as a female entrepreneur and the inspiration behind founding Collage. Unique Skincare Approach: Collage stands out by listening to women's skincare concerns and developing products tailored to real needs. Prioritizing Well-being: Collage promotes health and self-nurturing, encouraging women to embrace their natural glow amidst a fast-paced world. Powerful Ingredients: Collage uses ingredients like niacinamide and green tea to target issues like fine lines, dull skin, and redness. Building Community: Olga shares how Collage is collaborating with local brands and participating in events to engage with the community. Advice for Entrepreneurs: Olga offers valuable advice for aspiring entrepreneurs, focusing on balance and authenticity.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari, where we explore the strategies and technologies that empower businesses to thrive in the digital age.In today's episode, we dive into the evolution of mobile-first software development, explore effective growth strategies including the power of networking, and discuss the critical opportunities for modernizing legacy systems. Joining us is Matt Strentse, Co-Founder and Chief Relations Officer of Iversoft, a 100% Canadian custom software development firm. Matt shares his insights on delivering seamless digital experiences, scaling a tech business, and helping industries upgrade outdated software to stay competitive.Whether you're a startup or established company, this episode offers valuable guidance on navigating today's fast-paced digital landscape.Key Highlights from the Episode:Mobile-first software development has evolved to prioritize seamless, cross-platform digital experiences essential for business success. Strategic networking and partnerships have been vital growth drivers for Iversoft, offering lessons for businesses aiming to scale. Modernizing legacy systems presents both challenges and huge opportunities, requiring careful planning and execution. Early partnerships shaped Iversoft's trajectory and taught critical lessons about collaboration and market fit. There remains a gap in market awareness about the benefits of modernization, and education is key to bridging that gap. Businesses must embrace mobile-first strategies and legacy modernization to stay competitive and meet evolving customer expectations.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welcome to the CanadianSME Small Business Podcast, hosted by Maheen, where we explore the strategies and leadership that drive success in the fitness industry. Today, we dive into scaling a fitness brand, the power of community engagement, and the evolving trends shaping the future of fitness.Our guest, Chris Smith, CEO of Fitness World Canada, shares insights on growing a multi-location gym chain, enhancing member experience, and launching a franchise model. Whether you're a fitness professional or entrepreneur, this episode offers valuable guidance to help you thrive in this dynamic sector.Key Highlights from the Episode:1. Scaling Multi-Location Fitness Brands: Learn about the challenges and strategies involved in expanding from a single gym to a thriving multi-location fitness brand.2. Elevating Member Experience Through Community: Discover how Fitness World leverages community engagement to build loyalty among increasingly sophisticated fitness consumers.3. Innovations Shaping the Future: Explore the latest trends in fitness technology, design, and programming that are defining the next generation of successful gyms.4. Leadership Inspired by Impact: Hear the personal story of a client's transformation and how it influences leadership and company culture at Fitness World.5. Franchise Expansion Plans: Get an inside look at Fitness World's upcoming franchise model launch and what qualities they seek in franchise partners.6. Advice for Fitness Entrepreneurs: Practical tips and inspiration for those looking to scale and innovate within the fitness industry. Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
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