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As artificial intelligence (AI) penetrates practically every facet of the marketing and advertising industry, marketers could be forgiven for thinking whether AI is a threat to their jobs. Matt Miller, SVP of strategy and analytics at Level Agency, says that while it's still early in the game, there's a growing onus on CMOs and marketing teams to figure out how to make sure that AI will enhance marketing jobs rather than replace them. Miller, whose clients include Better Mortgage, Pathstone, and Sphera, joins host Matthew Schwartz to answer some burning questions about where things go from here and if marketers' concerns are justified.
Jose Villa, president of marketing agency Sensis, joins host Matthew Schwartz to discuss how marketers increase their appeal with the Hispanic market, the fastest growing contributor to the U.S. economy. Villa, whose worked with such clients as Anthem, One West Bank, and Cal State LA, says that brands that are eager to boost engagement with Hispanics must deploy an integrated marketing strategy that blends social media, paid media, and earned media. Perhaps most important for brand managers to realize is that the Hispanic market is not a monolith, but a community rich in diversity.
Jamie Barnard, CEO of Compliant, joins host Matthew Schwartz to discuss the consumer privacy landscape following Google's decision last summer that it is no longer deprecating third-party cookies and will keep them operational within its chrome browsers next year and beyond. While marketers may consider Google's move a reprieve, Barnard stresses that forward-thinking brands are putting third-party cookies to pasture and cultivating both zero-party data, or information provided by users through feedback forms and surveys, and first-party data, or information collected directly from consumers.
Generative AI has promised to reshape the practice of law ever since ChatGPT emerged. However, it's been unclear just how large law firms are using AI. Has it changed how practitioners do their jobs on a daily basis? Are we witnessing the emergence of a revolution in how lawyers do their work? Uncommon Law's Matthew Schwartz sits in as guest host on this episode of On the Merits. He talks with John Quinn, founder and chair of Quinn Emanuel Urquhart & Sullivan, as they discuss his firm's stance on artificial intelligence and the future of the billable hour.
Generative AI has promised to reshape the practice of law ever since ChatGPT emerged. However, it's been unclear just how large law firms are using AI. Has it changed how practitioners do their jobs on a daily basis? Are we witnessing the emergence of a revolution in how lawyers do their work? Uncommon Law's Matthew Schwartz sits in as guest host on this episode of On the Merits. He talks with John Quinn, founder and chair of Quinn Emanuel Urquhart & Sullivan. They discuss Quinns' firm's stance on artificial intelligence and the future of the billable hour. Do you have feedback on this episode of On The Merits? Give us a call and leave a voicemail at 703-341-3690
Can you develop an “Excel Love Language?” Maggie Gross, head of strategy and brand practice leader at Deloitte Digital, says it's an increasingly effective way for CMOs and senior marketers to communicate the benefits of brand building to the C-suite. By crafting a homemade Excel Love Language, marketers can meld soft metrics, such as brand awareness and brand recall, with hard metrics demanded by the company's CFO like lead-gen revenue and new acquisitions.Gross joins host Matthew Schwartz to discuss how marketers speak the “Excel Love Language” and provide some strategic thinking for how marketers change the conversation about branding.
Matthew Schwartz spent 40 years in TV news and won more than 200 awards including 4 Emmys and 4 Edward R. Murrow awards for investigative reporting. His 2020 memoir, "Confessions of an Investigative Reporter" was an Amazon #1 bestseller. He writes a weekly blog for Hudef Sports and plays pickleball 6 days a week. Matthew offers an expert and insider view of the world's fastest growing game. He shares invaluable tips about equipment, strategy, health benefits, and effective drills to quickly raise the level of your pickleball game.
Matthew Schwartz spent 40 years in TV news and won more than 200 awards including 4 Emmys and 4 Edward R. Murrow awards for investigative reporting. His 2020 memoir, "Confessions of an Investigative Reporter" was an Amazon #1 bestseller. He writes a weekly blog for Hudef Sports and plays pickleball 6 days a week. Matthew offers an expert and insider view of the world's fastest growing game. He shares invaluable tips about equipment, strategy, health benefits, and effective drills to quickly raise the level of your pickleball game.
With consumers tuning out pretty much anything that interrupts their media flow, it's getting harder and harder for brands to break through the noise. When it comes to the creative side, marketers must be a lot more supple and, perhaps more important, media agnostic. Kara Buckner, president and chief strategy officer at Fallon, joins host Matthew Schwartz to discuss how marketers are changing their approach to whipping up what they hope will be ad creative that truly resonate with their audiences and will get people talking.
Wither performance marketing? Doubtful. However, branded advertising is becoming a much bigger consideration among B2B brands that are eager to bolster their appeal to small- and medium-sized businesses and tout their values (as opposed to price points). It's a tall order. Lydia Michael, owner of marketing agency Blended Collective, and De'Lon Dixon, team leads at CX (customer experience) at Glassbox and founder of Think Technologies, join host Matthew Schwartz to discuss how B2B marketers build relationships with SMBs and borrow a few pages from the consumer playbook to turbocharge their messaging.
Sports reporter Matthew Schwartz joins the podcast.
Chris Oswald, EVP, head of law, ethics and government relations at the ANA, joins host Matthew Schwartz to provide some salient tips for marketers and brand managers grappling with an increasingly complicate legislative terrain at both the federal and state levels.
Jamie Gier, CMO at DexCare, joins host Matthew Schwartz to discuss the latest trends in relationship marketing, which emphasizes customer retention, satisfaction, and lifetime customer value. One option is for B2B marketers to reclaim socializing from social media, as relationship marketing is based on getting out into the field to engage customers and cohorts and make their jobs and lives easier. Gier provides some salient examples for how B2B marketers cultivate their relationship marketing efforts without being preoccupied by the transaction.
JuHee Kim, president of ad agency MuteSix, joins host Matthew Schwartz to discuss some of the key questions marketers need to ask when they want to align their brand with a cultural moment (or movement) and why serendipity may play a bigger part in such activations than brand managers appreciate.
Tapping into Gen Z is at the heart of a new influencer marketing network launched by Rubix Foods, which provides food flavors and ingredients to restaurants. Shannon O'Shields, VP of marketing at Rubix Foods, and Megumi Robinson, VP at Belle Communication, join host Matthew Schwartz to talk about the network, as well as some of the larger trends swirling around influencer marketing, which is expected to reach, which is expected to reach $8.1 billion this year and $9.2 billion in 2025, per eMarketer.
Michael Farmer, chairman and CEO of strategic consultancy Farmer & Company, and author of Madison Avenue Makeover: The Transformation of Huge and The Redefinition of the Ad Business, joins host Matthew Schwartz to discuss the growing schisms between client-side marketers and their advertising agencies, and how to enhance their relationships.
Marketers who fail to make their voices heard in the growing debate regarding data privacy could be in for a rude wakening if they don't step up to the plate. That's according to Arun Kumar, author of the recently released book The Data Deluge: Making Marketing Work for Brands and People, and former chief data and marketing technology officer at The Interpublic Group of Cos. Kumar joins how Matthew Schwartz to discuss why the marketing field is may be making a grave mistake deferring to Big Tech when it comes to influencing the conversation about fostering online privacy.
Randi Stipes, CMO of The Weather Company, joins host Matthew Schwartz to talk about how marketers sharpen their weather strategy, the growing relationship between weather and consumer trust, and how marketers leverage weather-related data that can be deployed across the organization.
Lou Aversano, CMO of The Cigna Group, joins host Matthew Schwartz, to discuss the performance marketing versus branded advertising debate heating up throughout B2B precincts, why there's a growing onus on B2B firms to thread more emotional elements throughout their messaging architecture, and taking a more realistic approach toward breaking down the silos between sales and marketing.
Sally Percy, journalist and author of “21st Century Business Icons: The Leaders Who Are Changing Our World,” joins host Matthew Schwartz to discuss how senior marketers bolster their leadership skills, why remote work is changing the so-called “70/20/10” rule of communications, and the increasingly key role empathy plays among successful leaders.
Chris Comstock, chief growth officer at software firm Claravine, joins host Matthew Schwartz to discuss how marketers bolster their data standards, why embracing failure is a path to success, and what the pending demise of third-party cookies means for brand advertisers and consumer engagement.
Greg Boosin, EVP of global B2B and product marketing at Mastercard, joins host Matthew Schwartz to break down the ANA's 2023 Marketing Capabilities Framework. The document provides a roadmap for how marketers navigate an increasingly complicated terrain as well as how to sharpen their career path. “It's not a Monopoly Board,” Boosin says, referring to the Framework “It's a template to shoehorn into your [company's] marketing capabilities.”
Ryan Kutscher, founder and CEO of ad agency Launch Party, joins host Matthew Schwartz to discuss how B2B marketers recalibrate their ad-creative strategy, why less is more when it comes to quality content, and the marketing benefits of listening to the Broken Record Podcast hosted by legendary music producer Rick Rubin.
Listeners, please welcome Prof. Ben Trumble to the show! Prof. Trumble joins us to talk about his fascinating research on how oral health can affect cardiovascular disease risk and cognitive health later in life. Find the publication discussed in today's episode via this citation: Benjamin C Trumble, Matthew Schwartz, Andrew T Ozga, Gary T Schwartz, Christopher M Stojanowski, Carrie L Jenkins, Thomas S Kraft, Angela R Garcia, Daniel K Cummings, Paul L Hooper, Daniel Eid Rodriguez, Kenneth Buetow, Bret Beheim, Andrei Irimia, Gregory S Thomas, Randall C Thompson, HORUS Team, Margaret Gatz, Jonathan Stieglitz, Caleb E Finch, Michael Gurven, Hillard Kaplan. Poor oral health is associated with inflammation, aortic valve calcification, and brain volume among forager-farmers, The Journals of Gerontology: Series A, 2024;, glae013, https://doi-org.proxy.lib.duke.edu/10.1093/gerona/glae013 ------------------------------------------------------------ Benjamin Trumble is an associate professor in the School of Human Evolution and Social Change and the Center for Evolution and Medicine and the Institute of Human Origins. His work focuses on chronic diseases of aging, working to understand how environmental conditions like parasites, pathogens, food availability, and social interactions impact human health. Taking an evolutionary life history perspective, he uses field and laboratory studies to understand variation in human endocrine systems, and how this influences chronic health conditions like benign prostatic hyperplasia, cardiovascular disease, and Alzheimer's dementia. Prof. Trumble's website can be found here: https://trumblelab.org/ ----------------------------------------------------------- Contact the Sausage of Science Podcast and Human Biology Association: Facebook: www.facebook.com/groups/humanbiologyassociation Website: humbio.org/, Twitter: @HumBioAssoc Courtney Manthey-Pierce, Co-Host, Website: courtneymanthey-pierce.godaddysites.com/ E-mail: cpierce4@uccs.edu, Twitter: @HolyLaetoli Alex Niclou, special returning Co-Host Eric Griffith, HBA Junior Fellow, SoS producer E-mail: eric.griffith at duke.edu
Bill Duggan, group EVP at the ANA, joins host Matthew Schwartz to discuss the results of the “ANA Programmatic Media Supply Chain Transparency Study.” The report, which was released in December 2023, shows that marketers incur an awful lot of waste in programmatic ad buying, and could save $22 billion in efficiency gains. Indeed, just 36 percent of every dollar invested by an advertiser that enters a DSP (digital signal processing) effectively reaches the targeted consumer. Duggan offers several tips to help marketers optimize their investments in programmatic media and provides the key questions that marketers need to ask sellers, so they don't get burned.
Francesco Lagutaine, chief marketing, communications officer at M&T Bank, and Jacqueline Kolek, senior partner and chief innovation officer at PR and marketing agency Peppercomm, join host Matthew Schwartz to discuss the long-standing relationship between M&T Bank and Peppercomm and why it's increasingly important crucial that brand managers view their PR agencies as partners and not vendors.
Peter Prodromou, president of marketing and PR agency Boathouse, joins host Matthew Schwartz to talk about how the rise of generative AI is affecting marketing communications as well as agency-client relations. “There's an opportunity for organizations to blend generative AI with human storytelling and for using AI to be smarter rather than just placing content,” says Prodromou, whose clients include Mass General Brigham, Project Liberty, and Eversource. Amid the onslaught of AI, he adds, marketers must be clear on what the most important metrics are for boosting engagement and driving growth. “Use [AI] to assess the data and come up with better insights.”
Let's Back Track Back to 2009 as the guys are joined by Matthew Schwartz to talk about the Pacifico album Thin Skin And An Open Heart. Friends & Lovers and Elliotts, let's get into it and Shine On.If you like what you hear, please rate, review, subscribe, and follow!Connect with us here:Email: churchjamsnowpodcast@gmail.comIG: @churchjamsnowTwitter: @churchjamsnowFB: https://www.facebook.com/churchjamsnowpodcastPatreon: https://www.patreon.com/churchjamsnowpodcast
Gilbert Dávila, co-founder of AIMM and President and CEO of Dávila Multicultural Insights, joined host Matthew Schwartz to discuss where the marketing industry's diversity, equity and inclusion (DEI) efforts go from here and how companies brace for what's expected to be a turbulent year. The president of the Society of Human Resource Management was quoted in The Guardian late last year saying that DEI policies within U.S. companies will “come under full-out attack in 2024.”
As the pressure for marketing accountability grows, creativity is getting to be a much tougher sell to upper management. Ann Marie Kerwin, Americas Editor at marketing research firm WARC, joins host Matthew Schwartz, to discuss WARC's new study, titled “Building a Culture of Creative Effectiveness.” The study provides a road map for brand managers who are eager to make a business case for the value of marketing and advertising and develop a valid framework for their entire organization.
Ed See and Robert Tas, partners at McKinsey, join host Matthew Schwartz to discuss the results of their recent survey titled: “The Power of Partnership: How The CEO–CMO Relationship can Drive Outsize Growth.” The survey, based on the responses from more than 100 C-level executives and 21 CEOs from B2B and B2C companies of all sizes and across multiple industries, offers some salient and actionable advice for how chief marketers foster a more productive relationship with their CEO. Seldom a beacon of corporate synergy, the dynamic between CEOs and CMOs seems to be getting worse, as upper management ratchets up the pressure on marketers to spike both the top and bottom lines.
In this latest episode I welcome Matthew Schwartz (Pacifico, Pacifico Records) and Aaron Sprinkle (Poor Old Lu, Rose Blossom Punch, Fair) from the Moontraveling Podcast. This is an awesome conversation with the 2 legends regarding there beginnings in music and a few of the records they have worked on. We talk with Matt about 2 of the Pacifico records and with Aaron we focus on the Fair records. We also touch on the latest vinyl release for Aaron's record Moontraveling that is up for preorder now. https://aaronsprinklemusic.com/ https://www.instagram.com/moontravelingpodcast/ https://pooroldlu.bandcamp.com/merch https://open.spotify.com/artist/7bF1C4SzAZF9FuqGmLXBUZ https://open.spotify.com/artist/4kKX2Dc7HBE6fozhXYzPw8 https://open.spotify.com/artist/3tTyMb425q0FBGdkPa6TGu https://open.spotify.com/artist/0aXdXHxUgb1qBvOjopd8Bo https://open.spotify.com/artist/6ABeWdskFYawDKWbTz4WVO https://music.apple.com/us/artist/pacifico/725100920 https://music.apple.com/us/artist/poor-old-lu/571795 https://music.apple.com/us/artist/fair/155930705 https://music.apple.com/us/artist/rose-blossom-punch/1475231034 https://music.apple.com/us/artist/aaron-sprinkle/17757026 Produced by Brian Jerin @jerinkid Music by Brian Jerin @jerinkid Artwork by Jared Chase Bowser @jaredchasebowser --- Support this podcast: https://podcasters.spotify.com/pod/show/therumorsaretruecast/support
Avoid groupthink. Don't get sucked under the marketing bubble. Recognize that it's impossible for brands to be all things to all people. These are just a few tips for marketers who are grappling with dramatic and rapid changes in advertising and consumer behavior, compliments of Allen Adamson, cofounder of Metaforce.com, and author of the recently released “Seeing the How: Transforming What People Do, Not Buy, To Gain Market Advantage.” Adamson, former chairman, North America of branding agency Landor, joins host Matthew Schwartz to talk about why it's incumbent upon brand managers to “zoom out” on their audiences to bolster consumer engagement and generate better returns.
Doug Novack, managing director of U.S. business and industrial markets at Google, joins host Matthew Schwartz to discuss the ongoing debate throughout the B2B field about performance marketing versus brand advertising, the rapidly growing role of generative AI in both branding and lead generation efforts, and why it's incumbent upon B2B companies to pivot to a full-funnel marketing strategy.
We're joined by Aaron Sprinkle & Matthew Schwartz of Moontraveling Podcast to talk about the record that started it all. Moontraveler is Aaron Sprinkle's debut solo record, and the namesake of their show. From stowaway basement studios to cold war spies, this record has plenty of stories. We were honored to sit down with two musical greats to cover this record, and we did it All In a Day's Work.Be sure to subscribe to Moontraveling to hear more from Aaron & Matthew!Visit colliderecords.com and use promo code “churchjamsnow” for 20% off your first purchase!If you like what you hear, please rate, review, subscribe, and follow!Connect with us here:Email: churchjamsnowpodcast@gmail.comIG: @churchjamsnowTwitter: @churchjamsnowFB: https://www.facebook.com/churchjamsnowpodcastPatreon: https://www.patreon.com/churchjamsnowpodcast
Erika Katz, head of brand marketing and studio at New York Road Runners (NYRR), joins host Matthew Schwartz to discuss the NYRR's rebranding campaign that launched earlier this year, getting the message out for the upcoming New York City Marathon (November 5), and making sure the event's marketing and advertising efforts resonate with a global audience.
Mike Rosen, chief revenue officer at National CineMedia (NCM), which sells ads for movie theaters, joins host Matthew Schwartz to talk about the company's new advertising services, why brands tend to underestimate the value of running in-theater spots, and whether movie theaters may be in for some reinvention.
Josh Ingram, founder and principal of MOST Wanted Co, which specializes in employee communications, joins host Matthew Schwartz to discuss why it's crucial that employees feel that they can be themselves at work, how employers can tap into their workers' side hustles, and the benefits of both mentoring and reverse-mentoring.
Jerri DeVard, founder and board member of BECA, the Black Executive CMO Alliance, joins host Matthew Schwartz to discuss the apparent backsliding within the marketing and ad industries when it comes to diversity, equity, and inclusion, the danger for companies that give diversity short shrift and how CMOs and marketers develop new business models to build a more equitable workplace.
Sandeep Chennakeshu, COO of digital-imaging radar company Uhnder and author of the recently published “Your Company Is Your Castle: Proven Methods for Building a Resilient Business,” joins host Matthew Schwartz for a wide-ranging discussion regarding how marketers can demonstrate their value and spike the top and bottom lines. Chennakeshu, former CTO of Sony Ericsson, discusses why it's crucial that companies develop a common set of metrics for sales and marketing executives, how marketers align corporate culture with business strategy, and the growing onus on CMOs to spot the “gorilla in the room,” or a market disruption that can rattle their company.The Champions of Growth Podcast airs Wednesdays at 2PM EST. For more information about the ANA Podcast Network, visit www.ana.net/podcasts.
It's okay not to feel okay. It's part of the overriding message of a $65 million, multi-year mental health initiative by the Ad Council. The effort is mobilizing the advertising, media, and marketing industries to address mental health issues facing communities across the country. About half of Americans (48 percent) say they're getting help or treatment, according to a study conducted in May to June 2022 and released by the Ad Council, while 43 percent do not feel comfortable talking to people close to them about their emotions and how they are feeling. Heidi Arthur, chief campaign development officer at the Ad Council, joins host Matthew Schwartz to talk about the campaign, working with brand partners to get the message out, and using the power of music to facilitate difficult conversations about mental health.
Live from the Heart of America—I'm Steve Gruber— your Soldier of Truth ready to fight for you from the Foxhole of Freedom—asking the questions you wish you could and nobody else will—giving you better analysis and defending this great nation—this is the Steve Gruber Show— Here are 3 big things you need to know right now— Number One— The pandemic may have one more victim—and that is Tony Fauci—with Rand Paul accusing the Doc of lying to Congress—and sending an official criminal referral— Number Two— The Climate Zealots have a new Public Enemy #1— and its called Summer! And because they want to cancel July going forward—they are going after the farmers! If you thought food was expensive now—just wait! Number Three— The Department of Justice in the latest subtle move to hide the truth—actually took a shot at getting the star witness to the Biden corruption scandals—tossed in jail before he could appear before a hearing in front of Congress—which is set for a little bit later today— Devon Archer is the long time friend and business partner of Hunter Biden—and he is expected to tell members of Congress that Joe Biden—as Vice President—and maybe as President—was not only present—but an active participant in many of the shady dealings pulled off by Hunter and his friends— So, in one of the most blatant moves yet by Bidens Lieutenants to keep the scandal hidden—they are pushing for Archer to report to prison now—that according to brand new court documents and a letter that was sent on Saturday—that's right an official DOJ letter sent on the weekend! Nothing fishy about that of course— Archer was previously sentenced to one year in prison for a conviction all the way back in 2018—for a scheme to defraud Native Americans—to the tune of roughly $60 million dollars—Archer has been fighting the conviction and has been out on bail for months now—but his attorney says this latest development is unusual—and he will be filing a formal response by mid-week— This is just another bizarre twist—and it is being noticed by those on both sides of the aisle— Archer's attorney—said his client is aware of speculation that the DOJ move is an attempt by the Biden Administration to intimidate him before his appearance today behind closed doors with the House Oversight Committee— The attorney, Matthew Schwartz says his client doesn't believe that is why the DOJ is sending its demands on a weekend—BUT we do— Schwartz says Archer will be there—and will answer all the questions put to him honestly—and as a result—James Comer says he could be a hero— But the blowback on Hunter, Dad and the entire clan—could be damaging—it could be a disaster for the entire Democrat Party in a way we have not seen in recent years—this could be a real game changer—and that's why the Democrats are getting their talking points in order—and rehearsing them already— So it was Donald Trump that weaponized the DOJ and went after his political enemies? Can I get some examples of that please? That was the biggest pile of horse manure I've heard in awhile—and that is quite something—it seems to me that the Blue Team is frightened—and they know the damage that can come from Devon Archers testimony—and of course this comes on the heels of the Delaware Disaster—where the sugar sweet plea deal got tossed out by the judge—for a blanket immunity deal that she refused to accept— So that is going to get re-negotiated—and returned to the courtroom in about a month or so—BUT by then the wheels may come off—because the Hunter Biden story instead of going away—got a whole lot bigger with that mess— Of course that is the part of the story—where Hunter and the entire Biden family have tried to pretend that a daughter he has with a former girlfriend—is actually his— But I digress— The real meltdown was inside the courtroom—and the real problem for the Bidens is everything that could lead too—so why did the judge say no? And whether or not Democrats are willing to tell the truth—there are plenty of people willing to step up and do it— And when you look—the amount of money that may have flowed in to the Biden's bank accounts is absolutely obscene from all of this— And that of course can only lead to one outcome—as long as Republicans are in the majority—and that is not a place Dems want to be in an election cycle with The White House on the line— So the flailing continues—and the circling of wagons continues—because Democrats know—that the guy they sold as a moderate united—is in fact a far left hack—and a completely dishonest one at that—and that is going to be really hard to get the stink off by November— But how about just one more denial—from Dementia in Chief—Joe Biden—
Jim Williams, CMO of Uptempo, which provides marketing software, joins host Matthew Schwartz to talk about the most effective ways for B2B marketers to update their operating models, align advertising strategy with execution, and communicate the benefits of marketing to an ever-growing number of stakeholders.
Diedre Small-Landau, EVP business equity at Mediabrands and Sheryl Dayija, founder and CEO of BRIDGE, join host Matthew Schwartz to talk about where diversity, equity and inclusion (DEI) currently stands throughout the marketing industry, what role CMOs and marketers need to play in driving real change, and why the time for philosophizing about DEI is long past its expiration date.
Luis Romero, SVP of advertising for North America at The Guardian U.S., joins host Matthew Schwartz to talk about a recent deal which will provide The Guardian's advertisers an unfiltered and fully transparent view of users. Romero also discusses the demise of BuzzFeed News and other websites borne of the internet, the slow yet steady decline of third-party cookies, and what it means for marketers to go beyond “digital advertising.”
This week on The Download: Advertisers and audiences refute the idea that podcasts are on the wane. NewsGuard: Programmatically-placed ads for major nonprofits and government orgs on dozens of misinformation websitesWhy Black creators say brands are ‘quiet as a mouse' on Black History Month and Juneteenth this year. Quick Hits: Podscribe Launches YouTube Conversation Modeling. The new dashboard unifies RSS and YouTube metrics into one location.ARN and Magellan AI announce Top 15 Podcast Advertisers in Australia for Q1. The list includes familiar faces like Apple, Amazon, and McDonald's.‘The Turning' Podcast Studio Rococo Punch to Merge With Audily by J. Clara Chan. From the article: “When two independents come together, we can do much bigger things.” ARN uses geo-location to deliver headlines on Your News Now podcast. The new podcast uses geotargeting to create a sub-three-minute episode covering local news, sports, and weather forecast. Missing the Sounds Profitable Podcast this week? Check out the latest episode of the ANA's podcast Champions of Growth. The episode, titled Is Podcasting the Future of Branded Advertising, features both Bryan Barletta and Tom Webster talking with Matthew Schwartz
This week on The Download: Advertisers and audiences refute the idea that podcasts are on the wane. NewsGuard: Programmatically-placed ads for major nonprofits and government orgs on dozens of misinformation websitesWhy Black creators say brands are ‘quiet as a mouse' on Black History Month and Juneteenth this year. Quick Hits: Podscribe Launches YouTube Conversation Modeling. The new dashboard unifies RSS and YouTube metrics into one location.ARN and Magellan AI announce Top 15 Podcast Advertisers in Australia for Q1. The list includes familiar faces like Apple, Amazon, and McDonald's.‘The Turning' Podcast Studio Rococo Punch to Merge With Audily by J. Clara Chan. From the article: “When two independents come together, we can do much bigger things.” ARN uses geo-location to deliver headlines on Your News Now podcast. The new podcast uses geotargeting to create a sub-three-minute episode covering local news, sports, and weather forecast. Missing the Sounds Profitable Podcast this week? Check out the latest episode of the ANA's podcast Champions of Growth. The episode, titled Is Podcasting the Future of Branded Advertising, features both Bryan Barletta and Tom Webster talking with Matthew Schwartz
Bryan Barletta and Tom Webster, cofounders of Sounds Profitable, join host Matthew Schwartz to discuss their recent study that explores the growing opportunities for using podcasts as an advertising vehicle, the state of industry standards for podcasting, and why it's a good idea for companies to develop their own podcasts as the business rapidly matures.
On Oct. 31, 2022, the Supreme Court heard arguments that Harvard's and the University of North Carolina's use of race in admissions goes too far. Given the current ideological makeup of the Supreme Court, it's almost certain the justices will overturn more than 40 years of precedent and declare affirmative action in higher education unconstitutional. But, as Bloomberg Law's Matthew Schwartz explains, there is a remote-but-not-impossible chance that the court may issue a surprise ruling upholding affirmative action but further limiting how it can be used. In this episode of our weekly legal news podcast, On The Merits, Matthew joins us to speculate on the court's ruling in this potentially landmark case and to talk about his recent four-part podcast series on affirmative action. Matthew also talks about the anti-affirmative action activist driving this case and what is behind his motivations. Do you have feedback on this episode of On The Merits? Give us a call and leave a voicemail at 703-341-3690.
Seamless video-capture of every procedure & AI-powered patient selection for clinical trials, these are a few of the services Virgo can offer. Join the conversation with Matt to learn about the origins of Virgo, their first MVP, their funding journey, their unique business strategy, future of GI data and a bit about Astrophotography!Special thanks to Matthew Zhao (UCLA) for intro and conclusion!