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Joe Biden keeping a low profile after dropping out of presidential race. Secret Service director grilled by lawmakers on the Trump assassination attempt, says 'we failed'. Harris getting support from TikTok users. Eminem usurps Taylor Swift #1 position on the Billboard charts. Brat Summer. TikTok Tuesday. Secret Service Director Kimberly Cheatle resigns over Trump shooting outrage. Tom Daley shows off cardboard beds in Paris Olympic village.
"Blatant and blunt threat on my life” those are the words Sinn Féin leader Mary Lou McDonald has used to describe the sinister death threat that appeared on the social media platform TikTok Tuesday afternoon. Mary Lou spoke to Newstalk Breakfast on what she has been experienced over the last year and this week.
"Blatant and blunt threat on my life” those are the words Sinn Féin leader Mary Lou McDonald has used to describe the sinister death threat that appeared on the social media platform TikTok Tuesday afternoon. Mary Lou spoke to Newstalk Breakfast on what she has been experienced over the last year and this week.
Donald Trump picks J.D. Vance as running mate. RNC opens in WI. Amazon Prime Day. People who think Trump assasination attempt was staged. Ingrid Andress gives less than stellar performance of the national anthem at the Home Run Derby. TikTok Tuesday. Elon Musk claims to be an alien.
Biden still trying to defend his horrible debate performance. Alec Baldwin's role as a producer will not be considered during ‘Rust' trial, judge rules. TikTok Tuesday. Ukrainian children's hospital attacked as Russian strikes on cities kill at least 39. Flat Earth: How did YouTube help spread a conspiracy. Beryl leaves millions of Texans without power as dangerous heat descends on the region.
Trump seeks to set aside his New York hush money guilty verdict after Supreme Court immunity ruling. Gas prices rising again. Consumer prices also rising. US eliminated from Copa America with 1-0 loss to Uruguay. Dems trying to play off Biden's poor debate performance. Plane diverted to Brazil after turbulence injures 30. Covid was detrimental for kids development. Misheard song lyrics. TikTok Tuesday.
What do Trump and Biden have to do to win the first debate? Julian Assange, WikiLeaks founder, reaches plea deal to avoid prison in US. Netanyahu says Israel may shift focus to Hezbollah in Lebanon after Gaza war ends. Pro-Palestinian protest erupts in clashes in front of Pico-Robertson synagogue. Trump pitches idea of a migrant fight league in rambling weekend remarks. Florida Panthers win NHL Stanley Cup. TikTok Tuesday.
Biden announces new policy shielding undocumented spouses of U.S. citizens from deportation. Boston Celtics win the NBA Championship. Biden struggling with black voters. TikTok Tuesday. Warning labels for social media. Massive Lego thefts in California. Netanyahu disbands his war cabinet. Putin praises Kim Jong Un's support for Ukraine war as he heads to North Korea. Chick-fil-A charges $35 for controversial kids summer camp. Bird flu outbreak.
Hunter Biden found guilty on all counts. Apple unveils their version of AI. Gas prices drop. Biden administration considers negotiating deal with Hamas to free hostages. Disney kills Splash Mountain. Liberal activist makes secret recordings of Justice Alito. TikTok Tuesday. Women's basketball keeps missing opportunities with Caitlin Clark.
Fauci Pushes Back Attacks in Fiery House Hearing Over COVID. Hunter Biden's federal firearms case opens. Opposing WNBA players aren't fond of Caitlin Clark. TikTok Tuesday. Trump team raised $141 million in May, as criminal trial fuels donations. AI voice clones.
Latest election polling results. 100,000 people turn out for Trump rally. TikTok Tuesday. The next generation of AI. Latest updates from Trump's trial. United Nations cuts estimates of women, children deaths in Gaza war in half. New details revealed about the day Ronald Reagan was shot. Fast food prices up 39% since 2019. Gas prices fallling with Memorial day approaching. Speculation around Trump's possible VP pick.
Hamas says they approve framework for cease-fire agreement with Israel. TikTok Tuesday. Author Jeff Paul talks about his new book Winning America's Second Civil War: Progressivism's Authoritarian Threat, Where It Came from, and How to Defeat It. Anti-Israel protests continue on college campuses. Jet Blue apologizes after bumping Jewish man from flight. Kathy Hochul slammed for saying black kids in the Bronx don't know what the word 'computer' means. Stormy Daniels to testify at Trump trial. The most boring man in the world.
Dozens more arrested at UT-Austin as police break up protests. Blinken urges Hamas to accept new Israeli terms for hostage release and ceasefire. Majority of people feel the economy is not working for them. TikTok Tuesday. AI death clock. California's fast-food chains hike menu prices in the wake of minimum wage law. Politicians and dog experts vilify South Dakota governor after she writes about killing her dog.
5th day of pro Palestine protests at Columbia University. Supreme Court divided over homeless ban and rights of the unhoused. Trump trial continues. Congress seems poised to pass potential TikTok ban in US. House passes $60.8B in delayed Ukraine aid. TikTok Tuesday. Taylor Swift college course seeks to inspire students to emulate her business acumen.
Israel able to take out 99% of missles fired from Iran. US will not take part in any Israeli retaliatory action against Iran. Jury selection continues in Trump trial. TikTok Tuesday. Caitlin Clark the number 1 WNBA draft pick. Middle Americans feeling the effects of inflation. Protesters arrested after shutting down Golden Gate Bridge for hours. What is the most stressful time of the day? Beijing half marathon hit by controversy as China's He Jie allowed to win. Recent SCOTUS rulings. World record plank.
RFK Jr. argues Biden is bigger threat to democracy than Trump. TikTok Tuesday. Florida Supreme Court allows 6-week abortion ban to take effect, but voters will have the final say. Bay Area transit wants riders to carry 'intervention' cards to help stop harassment. Israel hit Iranian embassy in Syria.
Baltimore's Francis Scott Key Bridge collapses after being hit by ship. N.Y. appeals court reduces Trump's bond in his civil fraud case to $175 million. TikTok Tuesday. Shohei Ohtani breaks silence on interpreter gambling scandal. Diddy's Los Angeles, Miami homes raided by federal agents. Moscow concert hall attack suspects appear in court as Russia defends security services. MSNBC hosts criticize NBC News for hiring Ronna McDaniel. Workplace burnout. Supreme Court hears oral arguments on mifepristone abortion pill case.
Young woman does not understand how credit cards work. Supreme Court likely to reject limits on White House social media contacts. TikTok Tuesday. Kate Middleton conspiracy theories. Trump is unable to make $464 million bond in civil fraud case, his lawyers tell court. Aaron Taylor-Johnson to be the next James Bond. Trump reveals he will make decision on abortion stance 'pretty soon' that will make 'both sides happy'. Laken Riley's father angry that her name has been exploited for political purposes.
Oakland Taco Bell goes drive thru only due to high crime. Boeing continues to have problems with its jets. Chris Cuomo sits down with Tucker Carlson. Gang leader named ‘Barbecue' is now most powerful man in Haiti as US evacuates Americans. TikTok Tuesday. Oscar awards ratings. Congress closer to banning TikTok.
Supreme Court rules states cannot remove Trump from ballot for insurrection. Keith Olbermann calls for SCOTUS to be ‘Dissolved' in tantrum over Trump's victory in ballot case. Super Tuesday primaries. TikTok Tuesday. Released files show debate by transgender health authority. Man stung by scorpion at the Venetian hotel. White rural rage.
Michigan holding both a primary and a caucus. Biden makes an appearence on Late Night w/ Seth Myers. SCOTUS hears cases regarding free speech and social media. How inflation is changing our buying habits. Fast food surge pricing. TikTok Tuesday. MSNBC's Joy Reid suggests Alabama Republicans want forced birth, slave labor in rant on embryo ruling. Biden says Israel ready for Ramadan cease-fire.
Senate passes $95 billion package with aid for Ukraine and Israel. Super Bowl the most watched game. Gordon Chang discusses US/China relations. TikTok Tuesday. Inflation hitting fast food places hard. Biden's age still a big factor in 2024 election. Does NATO need to be fixed?
Mixed messaging over immigration bill. Country singer Toby Keith dies at 62. Businesses closing in Oakland and San Francisco due to rising crime. TikTok Tuesday. King Charles diagnosed with cancer. The Taylor Swift effect on the NFL. Russia quiet on Tucker Carlson's visit to Moscow. Could AI be used to predict crime?
Biden facing pressure to strike Iran after US troops killed. House committee set to advance articles of impeachment against Alejandro Mayorkas. Musk's Neuralink implants brain chip in its first human subject. TikTok Tuesday. Biden vows to ‘shut down the border' if Senate immigration bill is passed. Experts predicting big rise in gas prices.
Democrats believe having Trump as the GOP candidate will help Biden. NH Primary today. Supreme Court allows federal agents to cut the razor wire Texas installed on US-Mexico border. "Expend4bles" leads 2024 Razzie Awards nominations, with 7. TikTok Tuesday. U.S., U.K. conduct new strikes on Houthi militias in Yemen. Oakland, California's only In-N-Out restaurant closing due to crime.
Trump wins the Iowa Caucus. Vivek Ramaswamy drops out of the 2024 presidential race, endorses Trump. A woman at an Iowa rally for former President Donald Trump said she “absolutely” wants President Joe Biden executed for treason. TikTok Tuesday. Houthi missile hits US-owned ship off Yemen.
Trump says he hopes economy crashes in next 12 months. TikTok Tuesday. Michigan wins college footbal championship. Latest from CES. Fat Con takes Seattle by storm despite pushback from critics. Biden not considering firing Lloyd Austin. More documents released on Jeffery Epstein. 325 arrested after pro-palestinian protesters block major bridges.
I'm backkk! That's right, after an awesome vacation I am back full-time at the podcast. Here's a complete recap of my vacation in Maine, why I no longer exchange gifts with most of my family members, and going viral while on vacation. Plus, I put together my ‘in and out' list of 2024, see if you agree with what's on my list. Some of the highlights of my ‘In and Out' list include: Aviator Nation, Kathy Hilton, announcing your kid plays with gender neutral toys, crystals, and more! And, why Rosie O'Donnell was commenting on my Tiktok. Show is sponsored by: ***Visit our Sub-Reddit: reddit.com/r/thesarahfrasershow for ALL things The Sarah Fraser Show!!!*** Hellobatch.com/tsfs get your hemp, CBD, and pet CBD oils. Use code TSFS for 30% OFF your first order Carawayhome.com use code TSFS for 10% OFF your order at check out Cozyearth.com use code TSFS for 35% OFF Horizonfibroids.com get rid of those nasty fibroids! Nutrafol.com Use code TSFS for FREE shipping and $10 off your subscription Upliftdesk.com amazing office desks, chairs, and more! Use code TSFS for 5% OFF your order **Check out some of my FAVORITE things on Amazon Marketplace - especially if you're looking to get geared-up to start your own Podcast!!!** https://www.amazon.com/shop/thesarahfrasershow Advertise on The Sarah Fraser Show: thesarahfrasershow@gmail.com Got a TIP about your favorite show? Email: thesarahfrasershow@gmail.com Follow me on Instagram: @thesarahfrasershow Follow me on Tiktok: @thesarahfrasershow Follow me on Twitter: twitter.com/SarahFraserShow Book me on Cameo: cameo.com/sarahfraser Learn more about your ad choices. Visit megaphone.fm/adchoices
Casey & Ray once again host The Deluxe Edition Network Holiday Extravaganza featuring members from the network like Sarah from IAP RADIO, Mike D from Take On The World, Mike & Jimmy from Bacon Is My Podcast, Matt from The Reel Drunks, Ron from Barrel Aged Flicks with Special Appearances from Amber from Terror Tuesday, Bev's Video Kingdom, Matt from Beard Laws, TikTok Tuesday & Yore Town, Steve from Steve & Crypto, Joel & Shane from Horsin' Around, Brad & Denise from World's True Crime, Robert & Bill from Metalhead Journeys, Darragh from The Graveyard Club, Peter Anthony & Gregory Scott Cummins! FIND PODCASTS AT:https://www.deluxeeditionnetwork.com/FOLLOW GREG:https://www.gregoryscottcummins.com/FOLLOW PETERhttps://www.instagram.com/ThepeteranthonyRATE or REVIEWhttps://ratethispodcast.com/deluxeditionpod-------------------------------------------------------------------https://www.deluxeedition.show----------------------------------------------------------------------BOOTLEG MERCHhttps://www.teepublic.com/t-shirt/37221930-deluxe-edition-bootleg?store_id=1684087----------------------------------------------------------------------------https://www.instagram.com/deluxeditionpod---------------------------------------------------------------------------Check out The Deluxe Edition Network:https://www.deluxeeditionnetwork.com----------------------------------------------------------------------------BUY A T-SHIRThttps://whatamaneuver.net/collections/deluxe-edition-----------------------------------------------------------------------------CASEYANDRAY20 for 20% off!https://www.bespokepost.comDELUXE20 for 20% off!https://caSupport the showRATE or REVIEW https://ratethispodcast.com/deluxeditionpod-------------------------------------------------------------------https://www.deluxeedition.show----------------------------------------------------------------------BOOTLEG MERCHhttps://www.teepublic.com/t-shirt/37221930-deluxe-edition-bootleg?store_id=1684087----------------------------------------------------------------------------https://www.instagram.com/deluxeditionpod---------------------------------------------------------------------------Check out The Deluxe Edition Network:https://www.deluxeeditionnetwork.com----------------------------------------------------------------------------https://whatamaneuver.net/collections/deluxe-edition-----------------------------------------------------------------------------CASEYANDRAY20 for 20% off!https://www.bespokepost.com----------------------------------------------------------------------------DELUXE20 for 20% off!...
Join the laughter-packed chaos as Beard Laws, theycallmetboy2, and tatum.productions reunite for another uproarious TikTok Tuesday on Episode 167!
Join the laughter-packed chaos as Beard Laws, theycallmetboy2, and tatum.productions reunite for another uproarious TikTok Tuesday on Episode 167!
Gov. Greg Abbott signs bill making illegal immigration a state crime. Volcano eruption in Iceland near Grindavik. Disrupted holiday travel. TikTok Tuesday. Chad's Christmas movie countdown. Biggest stories of the year.
Liz Cheney, outspoken Trump critic, weighs third-party presidential run. TikTok Tuesday. Adam Klepp, KGUN 9 Reporter, talks about what's happening on the US southern border. College presidents to testify before Congress about antisemitism on campuses. Israel expanding operations in Gaza. 3 commercial ships hit by missiles in Houthi attack on Red Sea. Third GOP debate tomorrow.
Record holiday travel. Black Friday shopping. TikTok Tuesday. Argentine libertarian Milei pledges new political era after election win. Musk sues Media Matters as advertising exodus continues. Brown Friday. WKRP Turkey Drop.
Pro Israel protests in DC. Protesters demonstrate against world leaders, Israel-Hamas war as APEC comes to San Francisco. Tip creep. TikTok Tuesday. Yet another threat of a government shutdown. Israel shows alleged Hamas ‘armory' under children's hospital in Gaza. New Marvel movie bombs in theaters. Massive 10 Freeway fire in L.A. caused by arson, officials say.
Trump testifies for 5 hours in court. Elections in Ohio and Virginia. WeWork, once valued at $47 billion, files for bankruptcy. Ali Bradley, News Nation, talks about what's happening at the southern border. TikTok Tuesday. Leaked Nashville shooter manifesto shows motivation behind attack. Woman arrested after using Rent A Hitman website.
Hamas giving a stipend for kidnappings in Israel. TikTok Tuesday. Chad's Halloween movie countdown #6. Still no Speaker of the House. 23% of kids live in a single-parent home. Alaska Airlines pilot charged with attempted murder after trying to shut down plane's engines midflight.
Subscribe on LiSTNR: https://play.listnr.com/podcast/cliffo-and-gabiSee omnystudio.com/listener for privacy information.
The news to know for Tuesday, July 25th, 2023! We're talking about a controversial law in Israel that could sink the country further into a political crisis. We have reactions from inside Israel and here in the U.S. Also, it's the White House versus Texas. They're going to court over some hardline enforcement at the U.S.-Mexico border. Plus, we'll tell you which Republican presidential candidates have qualified for the first debate, why one country song has been especially divisive, and how TikTok is now challenging what used to be called Twitter. See sources: https://www.theNewsWorthy.com/shownotes Sign-up for our bonus weekly email: https://www.theNewsWorthy.com/email Become an INSIDER and get ad-free episodes: https://www.theNewsWorthy.com/insider This episode was sponsored by: BetterHelp: https://www.BetterHelp.com/newsworthy AG1: https://www.drinkAG1.com/NEWSWORTHY To advertise on our podcast, please reach out to sales@advertisecast.com Get The NewsWorthy merch here: https://www.theNewsWorthy.com/merch
In this episode Nick Recaps each step of the Church Social Media Framework for 2023, and he puts it all together. Get your notebooks out (or head to the transcripts) to take notes as we go quickly through all areas and social channels and lay out a church social media and marketing strategy. Follow Along on YouTube: https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g TikTok: http://www.tiktok.com/@clasonnick Transcripts: http://www.hybridministry.xyz/040 SHOWNOTES //TRAILER https://www.hybridministry.xyz/034 //YOUTUBE https://www.hybridministry.xyz/035 //TIKTOK https://www.hybridministry.xyz/036 //FACEBOOK https://www.hybridministry.xyz/037 //INSTAGRAM https://www.hybridministry.xyz/038 //EMAIL, TEXT & WEBSITE https://www.hybridministry.xyz/039 COMPLETE YOUTUBE PLAYLIST https://www.youtube.com/watch?v=1YCREabCjGg&list=PLngXlSr64YaIbzg_DNJrTrCtBHQnxcOVo&index=1 NUCLEUS WEBSITE BUILDER: https://www.nucleus.church TIMECODES 00:00-02:24 Intro 02:24-06:08 Becoming All Things to All People on Social and Digital Media 06:08-08:36 Step #1: A Good Church Website 08:36-11:08 Step #1 after the Website: YouTube 11:08-17:53 The Full Weekly Social Media Strategy 17:53-20:10 Better Weekly Church Emails 20:10-21:59 Outro and Final Encouragements TRANSCRIPT Nick Clason (00:00): Well, hello everybody. Welcome back to another episode of the Hybrid Ministry Show. My name is Nick Clason. I am going to be your host. And in this episode we are taking the last, uh, several episodes where we talked through YouTube, TikTok, Instagram, Facebook, email, text, website. And then we're gonna put it all together and hand you the perfect custom package social media plan for your church here in 2023. Excited to have you with us. As always, wanna let you know that every single episode we provide for you transcripts, you can head over to hybridministry.xyz for this episode. You'll go back slash 0 4 0 for episode 40. Also, we are on YouTube, so go ahead and click the subscribe button over on that. And finally, every little, uh, piece of content I pull out for these episodes, we also post those over on TikTok, so you can follow me, hit all those things up in the show notes and any other links and articles and relevant things that we're going to be talking about. Nick Clason (01:10): I will also drop in the podcast episode show notes. Again, you can find all of that, um, just in your podcast catcher or at hybrid ministry dot x y z. Additionally, in as always, you know the drill, it would be incredibly beneficial and helpful to us if you'd consider giving us a rating or a review, a like or a subscribe on YouTube. All in any of those things, help us just be found, just be seen and get this message of hybrid ministry out to the masses a and to the world. And so if that's something that you have the time or are willing or able to do, we would greatly, greatly appreciate it. And as a thank you, we want to offer you a 100% completely free ebook. The title of the ebook is, have I already Ruined My Church's TikTok account? How to Post a TikTok from Scratch, starting at the very beginning from A to Z. Nick Clason (02:00): You can head to the show notes for a link to the ebook as well. Um, and what will come along with that is when you sign up, you'll also get a bonus throw in of the social media checklist. Everything you need to do every time you post to every single social media platform. Once again, so glad that you're with us. Let's go ahead and dive in and put all of the last several episodes together. Well, everyone, if you are just diving in, you, what you're doing is you are catching us at the sixth episode of the sixth Part Church Social Media Framework for Churches in 2023. And what we've done is we've parsed through each individual's social media platform as well as spent some time on website, email, and text. And so really we had four, and then we had an additional three that we package into one episode that was in the most recent episode. Nick Clason (02:50): And then in this episode, we're gonna take all of those facets, all of those pieces, and we're going to put them all back together. So, uh, just as a reminder, all the way back at the very beginning of this episode in the trailer, um, I'll drop a link to those in the show notes. But we started with and talked about YouTube and if you've listened to any of these episodes or even just maybe a few of them, you are probably in the boat, probably one or two camps, one, wow, good information. Thank you. No way on the earth I would have time to do any of that. And I get it right, like it's a lot. It can feel overwhelming and definitely if you have none of it started starting and launching, some of these things will feel potentially overwhelming. The other camp is you're ready to take the hill. Nick Clason (03:36): You're like, let's go. I'm all in. I believe in this stuff. I think we do need to lean more into the hybrid space and reach more people where they are. And whatever the camp you're in, let me just remind you that one of the things we talked about in the very, very, very first episode is that the apostle Paul reminds us and says that he became all things to all people. And in that way, we're gonna do that. And I'm not saying that we're gonna bend to culture and go, you know, the wayward ways of the world, but we are going to find the places that our people are and we're going to intersect and enter into their life, um, with the places that they're finding themselves. And so a majority of people are spending time on phones, on social media, and, and, you know, this is how they are living their lives. Nick Clason (04:22): Like less and less people are sitting down, uh, to browse a computer to find information about churches, websites, whatever, whatnot. But what they are doing is they are navigating, scrolling and spending majority of time on social media. Now, every demographic is a little bit different. You know, gen Xers, boomers might be spending more time on Facebook where millennials might be spending more time on Instagram. Gen Z and Jen Alpha are finding themselves on things like TikTok can be real. The fact of the matter is like we have this unique moment in history and time on social media where all of the platforms are in an alignment of what they want, short form, vertical video based content. And this is how we can provide that, and we can put that together on a social media strategy for our churches. So before you give up, before you let go, this is the why behind the, what all these reasons is. Nick Clason (05:19): We wanna show up in some of the most meaningful places of people's lives. And not because we think that like, you know, someone stumbles across a short 32nd TikTok that they're gonna like repent and give their life to Christ. But we're building a rapport, we're building a relationship. We're showing up regularly in the places that they also are finding their time to show up. And that's what the Apostle Paul, that's what missionaries, that's what pastors would do. So how can we, how can you position yourself and leverage yourself as a church to show up in a spot where you can help build trust and build rapport with people so that yeah, one, you are building a relationship, eventually down the line, they do make a decision, make a commitment, and become a more committed and devoted follower of Christ. So step number one, the first thing that you're gonna want to do is you're gonna want to have a good church website. Nick Clason (06:16): Your website is sort of the backdrop and the, or the backstop you, if you will, of all of your social media platforms. For any of you who are baseball fans, you know that behind every, uh, catcher, um, there's a backstop. And so a pitcher throws and if the ball goes too far behind them, the ball gets stopped by what is called the backstop. And you can, you're gonna kinda want that as your website. It's also gonna sort of be your kind of home base. I'm very into baseball analogies this morning, apparently went to a baseball game last night. Uh, nonetheless, you want these things to sort of be your place where people can know, um, where they can always turn to. And so all of your social links should be able to go out from your websites as well as if you ever need to just embed a video or a resource or something like that, you need to have a website that is mobile friendly. Nick Clason (07:08): Um, and that is also, you know, probably, let's be honest, even mobile first one that feels familiar to people, one that looks like other, um, websites that they're spending their time on. And so if you don't have a website yet, odds are you probably do hone that in a little bit. Um, get that built out so that it's a little bit more user friendly. Um, and begin to think about how can you create even like blogs or resources or other additional pieces of content that can go with and supplement some of the other social media things that we are gonna be talking about. My all-time favorite website builder is from Nucleus. The guys up in Canada, pro Church tools, Brady Shearer and those guys. Phenomenal website builders. So easy. So user friendly and built four churches and four pastors. And you don't need a lot of like website information. Nick Clason (07:59): Know how knowledge to pull one of those off. So if you, um, are thinking about starting one or you're like a side ministry youth pastor and you have the go ahead from your senior pastor or communications team to build some sort of like additional website, this can be a great one. Stop shop. It also, excuse me, it also has podcast like functionality, sermon, um, upload places where you can link YouTube videos, all those types of things. So let your website kind of be your first stop, your first shop on, um, creating a backstop and creating a home base for everything else that we're about to talk about. Nick Clason (08:38): All right, so what about, uh, what, what's the first step then? All right, so the first step I would say and I would recommend is that we make it YouTube begin recording and putting up long form YouTube videos of your content, of your sermons from the weekend. And if you, um, did not go back and have not listened to the YouTube episode, uh, one of the things that I have been recommending, and one of the things that we have been doing in my own church in my own context is we don't have the framework and the infrastructure to like live stream our student ministry services. And so instead of, uh, buying cameras and hooking it up to the soundboard and just posting a video of me or anyone else on our team teaching, we are actually sitting down in front of a camera, much like I'm doing right now and just pre-filing our message, talk our message content that allows us to craft it and hone it specifically for YouTube, make it better YouTube length, create YouTube hooks. Nick Clason (09:40): I can do some post-production editing type stuff, but then that also gives me like video clips that I can use later, oh, excuse me, that I can use later on down the road in and for social media. And so starting with YouTube as your spot, the other reason why that's important is because as we go, we're going to incorporate and use TikTok, Instagram reels, Facebook reels, and YouTube shorts. We're going to use all of those things. And if we're posting little, little snippets of, of the sermon of the message at the end of it, you can just have a ender screen that says, watch the full video on YouTube. And so when you do post something that goes viral or, or is seen by more people than just those who are following you or your church, what you can do is you can be pushing them to a longer form piece of content. Nick Clason (10:30): It's pushing them down that funnel, you're building a relationship with them and maybe they see a few of your messages, 1, 2, 3, of just the little clips until finally they're like, maybe I do wanna hear this message. Maybe there is something interesting and enticing that's gonna want me to click and hear the full version of this message. And so that's why I recommend starting with YouTube, starting with filming your messages and getting them posted up there, PA pr, use all the YouTube practices, use good thumbnails, use good titling, put 'em in playlists, use SEO related things, and all of that information is available for you and to you. In the YouTube episode that we talked about, Facebook reels, Instagram reels, YouTube shorts, and TikTok, I would recommend posting anywhere from 10 to 15 pieces of short form content per week. That is on average two to three pieces of content per day when you're in the growth phase. Nick Clason (11:28): If you're not in a phase where you're looking to grow and get a lot of awareness and people seeing you, um, then you still wanna try and remain consistent and you can maybe back that down to just one per day. Um, but what I would recommend is that you can, like I said, use the clips from your YouTube teaching video pre-filed and put them on your TikTok and Instagram reels account. I would also then aim, uh, to use things like trending sounds, trending hashtags, uh, templates that you see in cap cut. You know, the more time that you spend on TikTok personally, you're gonna know these things. And if you're like, well, that's not me, that's okay. Um, I would, I would beg you and recommend that you reach out and find someone in your church who's Gen Z, who's younger or who's a teenager, um, and who might have some ideas of things that you could do. Nick Clason (12:18): But keep in mind that the trends, they are quick. I mean, I remember at one point, um, I bookmarked one on like a Thursday and I came back around on Monday and it wasn't a thing really anymore. So you kind of just gotta jump on it and post it when it's available and ready to do that. So don't miss out on those. Hop onto those. And some of those things are, are the things that are gonna help you get discovered the most by outside people because it's, it's a popular thing in the moment. And so TikTok is pushing those pieces of content and you'll know the ones that are trending when like you get on TikTok yourself or Instagram or whatever, and you see it 2, 3, 4, 5 times in like one sitting, one stint. You know, it, it's just one of those things that like, it just keeps recurring. Nick Clason (13:03): You're like, okay, how can I use this? And if you go back even before the six part church social media framework, we did an episode on YouTube trends. And one of the things that they found was that they said, uh, consumers, um, are looking for content creators who are going to post like mem ified content or they're going to make jokes about like certain things in pop culture or whatever. So that is a thing that is both culturally relevant and I think it also can work for your churches. And so if you are using, um, TikTok, any of those things, think of it less of like a mini sermon posting platform and more of like a meme, a funny account like that. That's really why people are getting on those apps. They're getting on those apps to be entertained. What about Instagram? So Instagram that everything I just said, that's your Instagram reels strategy, however, there's more to do on Instagram. Nick Clason (14:00): So, um, what I'll do is, um, and I laid this out in the Instagram, uh, podcast, but on on your feed, if you hired me and you're asking me to like, uh, consult your church, this is what I would propose. I would propose a me Monday, 10 memes, curate them all throughout the week and then post your 10 best memes in a carousel post. I would recommend a TikTok Tuesday where you post one of your tos also to the feed. I would do a Wednesday night recap of what's going on in your church. So maybe like a carousel post of all the ministries that are meeting that night. Uh, if not, like I'm a youth pastor, so our main kind of night is Wednesday anchors us. And so I would do, um, if I don't have the ability to do photos, I would just do like a recap post. Nick Clason (14:45): Um, on Thursday I would do some sort of like recap from your message. Uh, on the week on Friday I would do a photo dump of like, uh, a week in the life of my church. And then Saturday I would do either a sermon quote post or an invite back to church Sunday post. And if you don't wanna post Sunday, uh, then save that quote post for Sunday and do a, use the like Saturday invite to church post. There's a seven day posting strategy on your Instagram feed on stories. Uh, I would also focus on engaging heavily in your stories with your people. That's sort of the spot to kind of go back and forth and that's where your actual followers are going to be engaging and interacting with you. Um, and so you can take any of the other like Instagram real content that you've been posting that didn't also post to the theater that maybe didn't do as well. Nick Clason (15:32): And you can also share those to your, uh, Instagram stories. And then you can use things like slider tools, question tools, true or false tools, poll tools, uh, question stickers and engage with your audience in that way. And so you can use the content you're already using and just repurpose it and push it out for stories. Other fun story ideas beyond reels are things like you can do like hot takes, like hot take oatmeal, oatmeal, um, raisin cookies are the best cookie. And put a little slider thing with like the fire emoji. Are they gonna slide it all the way down cuz they don't agree or all the way up cuz they do agree. You can do, uh, sermon recap quizzes or um, like total recall things like, I love things where you watch, have 'em watch a little clip and then you ask 'em a question about the clip they just watched. Nick Clason (16:19): Uh, you can do things like polls, you can do things like games. Um, take any game that you would maybe play on like a screen in your room, uh, especially if you're like youth pastor and you can just adapt it to Instagram. You can also post prayer requests and ask people like, what's going on in your life? How can we be praying for you? Stories have a lot, a lot of potential to help engage with your people one-on-one. So what would I do on Facebook? So like we talked about back in the Facebook episode, you should have a page that's your place where you're gonna be able to start throwing money towards ads if that's something that you're interested in or that you want to do. But I would also have a private group where you can have people. Um, and that's where you can really segment things out. Nick Clason (16:58): So parents of students, parents of kids, members of your church. And that's really where I would just spend the majority of your time. And in there I would do a very minimal amount of things. I would, uh, send like a weekly email of some sort. And if you have a good website, you don't need to make your email announcement heavy. You can make your email one story plus one call to action and that's it. And then you can take that good story that's gonna have a little bit more of like a blogy type vibe and you can also post that in your Facebook group with like an image that relates to the email of what's going on. And then I'll just post like one or two other things like, um, share, you know, share, share a photo of your view right now, um, bible emoji quizzes, just fun, quick kind of hitter things that you can post in there. Nick Clason (17:47): But then just let the group do its thing. Let the people drive the remainder of the content. I would also recommend sending out an email and a great to do that is Tuesday, it's historically been one of the like email days. They've done all sorts of studies on it. So schedule an email to go out by Tuesday morning at 9:00 AM then that way your people are gonna get used to it in a rhythm of expecting an email from you at the same time. Uh, if your email center gives you the opportunity to schedule it, I would definitely recommend scheduling it. That way you can get a little bit ahead and you don't have to just be chasing your email every single week. Uh, I would also perhaps consider linking some of the current messages in your email or any of the other things you wanna do on social media, any of the things you're trying to do to lean into the hybridization, lean into it and send links to those things in email because what it's gonna do is gonna kind of help create this like circular funnel of like hitting those pieces of content more and more and multiple times. Nick Clason (18:44): And the same thing is true with texting. You can send out registration forms, you can send out reminders of things. All those can be linked directly to your website that you have built. Again, that's your backstop. And so now you have this all-inclusive plan from website with socials including YouTube and email and texting and all of that is sort of like your package. Listen to build anything from scratch, it takes work, takes effort, whatever platform you're on, it's gonna also just take consistency. So if it's, um, like in a group text, you can text out your TikTok link, you can stage announce your new YouTube channel, um, and emails. You can invite parents to Jo to jump into your Facebook groups, whatever the case may be. But use the different platforms to help cross promote as you're starting from scratch to help build that base, build that core of those people, um, subscribing and getting on things. Nick Clason (19:36): And then a couple different times a year, run a blitz, get it like a big deal of a thing going on. Like right now, for example, I'm gonna date this because this is gonna come out after, but during March Madness we've been doing like a, a serial bracket in our youth ministry where people are voting on serial matchups and um, we've been using our parent email to help push and promote, um, the serial things, you know, going on in our, our ministry. So those can kind of help balance both the in-person and the online. And that's where you really get to see and use that hybrid stuff. Reminder, do not forget that God has placed you strategically where he has placed you. And while all of that slew of things may seem overwhelming, don't forget two things. One, just take one step and two, that's why we have transcripts. Nick Clason (20:29): So you can go back and you can parse that out and you can take that a little bit slower. If you were listening at 1.5 or two times speed, go back to the transcript and lay some of those things out. What is your next step if you're, if you've got nothing going, get a website Bill. If you got a website, then go ahead and get a YouTube channel you're not posting regularly. Start pre-filing your content, you know what I mean? Like, just take it one bite, one step at a time. You don't have to have it all done tomorrow. This is just my proposed and my recommended church YouTube strategy. And I think more, what I would say of all things is that at some point churches are gonna have to realize that social media is more than just a side gig or a volunteer role. Nick Clason (21:12): It is a full-time effort for somebody to pay attention to, to watch the analytics, to know what's going on. And so good luck to you as you navigate this, as you embrace it. We are always here. Please don't ever hesitate to reach out hybrid ministry.xyz for questions, for comments, for concerns, or follow us on YouTube or TikTok to hit us up in the dm, shoot us a message. However we can help. We wanna remind you that we are here, we want to give you guidance, point you in the right direction, but blessings on you, blessings on your ministry. And as always, never forget to stay hybrid.
World renowned author Matthew J McLear has graced us on the Talking Beards program!!! Matt was here to talk about his hot new book "Where's Yuban Whakinov?" and we were surprised with another book that included your favorite Talking Beards host!!! He is best known from Beard Laws and he will also tells us what he has been up to with his socials, his shows and his brand! Matt is always busy doing something so I am sure he has something great going on so make sure you tune into Beard Laws after the show to check out TIkTok Tuesday! Beard Laws https://beardlaws.com/ Where's Cuban Waking https://beardlaws.com/product/wheres-yuban-whakinov/ Coloroning Book- https://beardlaws.com/product/beards-of-the-world-coloring-book-volume-i/ Talking Beards https:/www.talkingbeards.com The Beard Calendar https://thebeardcalendar.com/ Please check out our friends at Honest Amish and try one of the best selling beard brands available!!! Honest Amish- use promo code "talkingbeards" to save 15% https://www.honestamish.com Grooming Emporium https://www.thegroomingemporium.org/ Aaron D. Johnston- Aaron D Johnston- Facebook https://www.facebook.com/aaron.d.johnston1 Aaron D. Johnston-Instagram https://www.instagram.com/aarondjohnston Scott Sykora Scott Sykora- Facebook https://www.facebook.com/scottsykora Scott Sykora- Instagram https://www.instagram.com/scottsykora/ Talking Beards is available of the KPNL Network-go check out other various “strange” shows- KPNL RADIO http://www.kpnl-db.com/ #beard #beards #facialhair #talkingbeards #thebeardcaster #mustache #moustache #beardoil #mustachewax #honestamish #beardcompetitions
SUMMARY In this episode, Nick sits down with teacher and TikToker, Josh Chasteen. Mr Chasteen went viral on TikTok a year or so ago, in part because of his early adoption of the platform, his silly and relatable content, but he shares the story and all that's happened since that TikTok went crazy viral. In addition he shares his view and vantage point of what it's like being on TikTok as a grown adult and teacher and connecting and bulding relational inroads with his students. SHOWNOTES FREE EBook "Have I already Ruined my TikTok account?" https://www.hybridministry.xyz/articles/ebook Check out the YouTube Video for that: https://youtu.be/oxBn-p9O-eg Follow Josh on TikTok https://www.tiktok.com/@mr_chasteen101 Follow Nick on TikTok https://www.tiktok.com/@clasonnick For All things Hybrid Ministry http://www.hybridministry.xyz TIMECODES 00:00-02:23 Intro 02:23-09:44 How it all Started with Mr Chasteen 09:44-15:00 The TikTok that changed everything 15:00-18:03 What do your family members think of all this craziness? 18:03-22:04 How does TikTok allow you to connect with students for ministry and relationships? 22:04-26:35 The death of curation and content 26:35-27:55 What's the funniest or most fun you've had on TikTok? 27:55-29:47 As a teacher, what's one piece of advice you'd give to pastors or ministry leaders? 29:47-31:26 Outro TRANSCRIPT Nick Clason (00:01): What is up everybody? Welcome to another episode of the Hybrid Ministry podcast. I'm your host, Nick Clason. And hey, if you have not already, make sure that you jump into the show notes or head to http://www.hybridministry.xyz to grab your free ebook for how to know if you have already ruined your TikTok account. It is your guide, complete guide from start to finish on how to post a TikTok and how to start flooding your social media with this short form of vertical video content. Short form, vertical video content is here to stay. It is the trend for 2023, and it gives churches and ministries and pastors a significant advantage because you are already creating content within the normal rhythm and scope of your week. So repurpose some of that content. Use it on social media. Literally every single platform, TikTok, Instagram reels, Facebook and YouTube has introduced shorts. Nick Clason (01:09): They're all out there begging for this type of content to be on their platform, so don't miss that opportunity. I know specifically in my own context, we just started posting to YouTube shorts and just about every single video has over a thousand views. I think. Not a lot of people are out there using that platform. So we already have like 17, 18 subscribers from posting for four days so far. So it's a pretty unprecedented time. Every platform is in a little bit of a different place in their life cycle. Um, and so go grab that ebook so that you have the resources that you need to make that happen. In today's show, what I'm gonna do is I'm going to introduce you to someone who got on TikTok early, um, and had a, uh, uh, TikTok go completely bonkers viral. He has a crazy story to tell you. It's my friend, uh, Josh Chasteen. Him and I are actually friends from college. He was in my wedding, I was in his wedding. Um, but you may have actually seen him on TikTok if you're on there at all. He's a teacher, he does all kinds of fun teacher type stuff. So I'm excited to bring you this interview and conversation today with my friend Josh. Well, I'm here. Josh. Josh, thanks so much for joining me. How you doing today, bro? Josh Chasteen (02:30): Doing good, man. Just got done with basketball practice and, uh, happy to be here. Thanks for having me. Nick Clason (02:36): Yeah, yeah, man. So glad to have you. Good to reconnect too. Um, you know it, I was just talking to you offline for a second about how we, uh, or how I was making this, this ebook, um, and I logged on to grab a screenshot and it was your, like, one of your tos that popped up, and as soon as I saw that I was like, oh, yeah, Josh has this incredible TikTok story. So would you mind just walking us through what happened to you? It was about a year ago at this time, or maybe a little longer. Like what happened? How did it go viral? Like all this crazy stuff, like let us know. Josh Chasteen (03:11): Yeah. Well, things really got crazy a year ago, but it actually like dates back to 2019. So like fall of 2019, um, I hear about TikTok sounds fun, people doing dances. I'd never seen it. And so, um, I'm a junior high health teacher. I had six classes throughout the day. And so what I did like, and I just kinda like to do this random stuff where I kind of talk to kids about what's going on before we actually get into like, you know, stuff we're supposed to be doing in class. And so mm-hmm. , I was like, I spent the first five minutes of every bell like just asking them like, Hey, tell me about this TikTok app, you know? And so we're like talking through it. Every bells kind of telling me a little bit about what it is. And, um, so by the end of the day, you know, the kids were kinda like, you should get a TikTok. Josh Chasteen (03:56): And so we kind of came up with this plan, like, okay, well how about like, what if every Tuesday I did like TikTok Tuesday, where um, I either do a TikTok with like a group of students or another teacher or whatever. And I'm like, yeah, that's awesome. And so it was like, okay, whatever, you know, day or two goes by. And I'm like, I don't really think about it again. But there was like these, um, two girls that would like come by every day during lunch and they'd be like, Hey, you ready to start your TikTok? We'll help you do it. like, no, go away. I don't wanna do this right now. . And then they just kept coming back and finally I was like, okay, come here. Let's, let's do this. So they downloaded the app on my phone. I'd still never seen a TikTok at this point. Josh Chasteen (04:32): Um, and they're like, okay, well let's film one. I'm like, well, what do you do? They're like, well, I don't know, like, what's your favorite song? I'm like, uh, I mean, yeah, by Usher, you know, that's like the ultimate hype song . And so they're like, okay. So they're like, all right, we're just gonna film you doing, I teach health. So they're like, we're just gonna film you doing like the day in life of like a health teacher just do like whatever. So we're doing this like off the wall stuff and we're putting it to Usher Usher's. Yeah. And so they post it. I'm like, okay, cool. Well, everybody, like throughout school that day is just going insane. They're like, Hey, we saw your TikTok, saw you on TikTok. And um, you know, like, so I have had, you know, thousands of students throughout the year mm-hmm. . Josh Chasteen (05:14): And so at this time, this is 2019, there's no teachers on TikTok, you know, I'm like the pioneer of teacher TikTok apparently. Yeah. So there's no teachers on there. So like, first of all, like all the students in the school district, you know, like we have about 450 kids per grade. So all the kids at the junior high and the high school, you know, are getting on this. And so it's got a couple thousand views and they're like, you have, TikTok has a couple thousand views. I'm like, is that a lot? Like, I don't really know . And they're like, you have like a thousand followers. I'm like, once again, is that a lot? That doesn't seem like a lot to me. They're like, no, you, that really is. So I'm like, guy, Nick Clason (05:45): And this is from that very first one. This Josh Chasteen (05:47): Is just the first one. It was like that first day, you know? So I was like, okay. So I like went home that day or maybe the next day and I'm like, let's see what talk's about, I had never even opened it myself. So I'm just like scrolling through and I'm hooked. Like TikTok is like the most addicting thing ever. You can just get stuck like scrolling and it's never ending. And so this is me, I'm just watching this stuff and I'm like, this is pretty funny. And I'm like, I, I think I could like put some of this, these like trending things. I keep seeing these common things, which I'm like, oh, this is like a trend. I'm like, I could put like a teacher spin to this. So I did a couple of those and it was probably like my, I don't know, third or fourth one, um, that like really like blew up. Josh Chasteen (06:27): Like I just, they kept getting bigger and I'm getting thousands and thousands of views. Um, there was one that I did about like getting out of a te like canceling a test. And that one got, you know, I don't know how many views it got. It wasn't quite a million, but then I did one that was like, when your principal catches you making tos and it was like me and these two students, we were just filming it and it was like us doing like this at the time, you know, it was like this TikTok, you know, this was like the thing. So we were doing it and then like I stopped it and then I wanted the next clip to be like when this beat dropped like my principal looking at us through the window, like the classroom window. And so my principal, he's very stoic, like just looks like he's always angry, you know? Josh Chasteen (07:12): And so he had just come out from bus studios. The end of the day I'm like, I gotta get this like second shot of him looking in the window through my classroom door. And he did not seem like he was in the mood, but I was like, Hey, can I bother you for a second? I just want you to look through the window. I'm just gonna film it and then I just want you to give me your normal face. All you gotta do is look through the window. So he does it. And then, uh, it's great. I post it. The thing went insane. Like it had 50,000 views within like the first two hours. I'm getting all these followers. And uh, people thought it was hilarious. Um, and so it was like crazy. It was like really messing with my mind, you know? Cause I'm like, oh my gosh, I've got all this pressure now I've got this video with a million views. Josh Chasteen (07:51): I don't even know how to work the app. Like I still have like students filming it for me. Um, and so I'm like, you know what? I remember waking up one Saturday morning. I'm like, this is too much. It's stressing me out cuz now I have this pressure, like I gotta film more stuff. Um, but the kids were obviously loving it and I just, I'm like, I woke up in the morning, I'm like, I'm not doing this anymore. And I get on Instagram and Instagram I had it set up where if you get messages from people that you don't know, it doesn't like notify me. But I like just saw that I had all these messages and I open up Instagram and it's like, bars, stool sports. We wanna partner with you, we want a licensing deal with this. And it was like all these other random companies that were reaching out to me and I was like, what in the heck? Josh Chasteen (08:32): This is insane. And so so they found your TikTok and went and and messaged you on Instagram? Yeah, they were messaging me on, uh, on Instagram. Yeah. Cause my Instagram was connected with it. And so I was like, well I don't know, maybe I can keep this going for a little bit, you know? And, uh, . So I, I don't know, I just kept posting stuff and um, would kind of like see what the common trends were and put a, a teacher spin on it. And um, so I signed like a licensing deal on a couple different tos where it was like, and that kind of gave me more notoriety. Like Barsol, Barsol Sports had one where I canceled a test and it was like they had all the rights to it and there was like no money in it, but it was like it was on their Snapchat and all this stuff. Josh Chasteen (09:12): And so it just like started blown up. So I got to like 50,000 followers Yeah. On TikTok. And then Covid Hits and all these other teachers get on TikTok now the market's saturated. Mm-hmm. , I got nothing to film cuz I'm not in school. I don't have my students there giving me ideas and filming for me. And I don't want my wife to be like, you know, Hey will you film this? She doesn't wanna sit there and be like, you know, so you know Andy, so she's like not super into it. So like I kind of went like stagnant there for a while and I don't know, we get back into school in 2020 and I'm like posting some stuff here and there, but it's just kind of like a rough year. Um, you know, cuz it's like we're wearing masks and we're doing different things and the kids were kind of down. Josh Chasteen (09:55): And so we were behind cuz we had like been shut down periodically at random dates. So we were like not on schedule. So we had this like test that we were gonna take. It's the hardest test of the year. There was no way my kids were gonna be ready for it. I was not gonna give 'em the test, but I was like trying to make 'em sweat it a little bit. I was like, well maybe I gotta like post something on TikTok. If a pro sports team comments, it'll get you guys out of the test. Like I said, I was not giving it to him, but I had 50,000 followers. I was confident one pro sports team would comment. So, um, I'm like, Hey, let's do this. You know, whatever. Well it's like Tuesday of the week of break the bell rings to go from homeroom to First Bell. Josh Chasteen (10:30): I'm like, oh crap, I forgot I was going to, um, post this TikTok, I gotta do it today if I'm gonna do it. So I like pull out my phone in between the bells, put it up there, put jingle bells to it. It's an eight second video. It's just me looking at the camera. I don't say anything. I post the little caption. If a pro sports team comments, then I'll let my students get out of the test. Posted it by fourth Bell. The Detroit Lions had commented, so everybody was rejoicing. I'm like, phew, I don't have to like find another reason to get 'em out of the test . And then by the end of the day, like, you know, I think it'd gotten up to like a million views. Um, the Dallas Mavericks had commented the Seattle Mariners, whatever it was cool. Well, the Lions thing, like were te they were terrible last year, which shout out to the Detroit Lions. Josh Chasteen (11:14): They're in playoff contention. They're doing awesome. Dan Camp was doing great , but um, they really got the algorithm going. I think this is really, really sparked it. All of this was like timing things. Mm-hmm. . Um, I posted another TikTok like right around that time, um, about, um, like it's one that I post every December about how kids put off like doing homework until the end of a semester. So I posted that one right after I posted this one. And so they were kind of like working with each other. Um, but the one about getting out of a test, um, the lions were the first to comment. And so that was the one that was at, at the top. And so everybody's just bashing the lions, like he said, a pro sports team, not you guys. The lions suck, you know? So the lions are just getting absolutely obliterated in the comment section because it's like a pro sports team, not the Detroit Lions, but that like sparked the algorithm I'm confident of. Josh Chasteen (12:08): Mm-hmm. . Yeah. I mean, and so we're talking millions and millions of views and so now it's popping up on all these other like professional sports teams pages and they're commenting. And I remember being, it was like probably the next night I was at a friend's house. We had a little get together like for Christmas mm-hmm. and uh, I'm like pulling this up. I'm like, whoa, pizza hu commented. I'm like, the NFL just commented. ESPN just commented. I'm like going nuts. And everybody's like, what? You know, we don't know about TikTok. I'm like, this is insane. Everybody's commenting. And so it was up to like 44 million views or whatever like by the weekend. Um, and then it was like everything I was posting was like gold. Like these kids were like, it was the last daybreak. They're like, Hey, can we post a TikTok with you? Josh Chasteen (12:45): I'm like, the bell's gonna ring in two minutes. Okay, let's do this and we'll put it to a trending sound. 11 million views. Yeah. Like it was just, everything I was posting was insane. And so it became a whirlwind, like all these local news stations are like interviewing me. ESPN, a producer at ESPN interviewed me is like, we wanna have you live on Sports Center on Saturday. I'm like, is this legit? Like, this doesn't seem real. Um, I get, and I felt like it was just for the dumbest thing. It was an eight second video with me not talking. And so, you know, the Detroit Lions had me up to a game. I was on the field, um, during the Lions Packers game. It was funny. I'm on the field and they're like, Hey, uh, go out in between the quarter, stand in the end zone. Josh Chasteen (13:24): We're gonna get a picture of you in the end zone. And um, the Detroit, like their comment was roll out the TV cart. And so I filmed another TikTok where I'm rolling out this big 80 inch tv cuz I'm like, I wanna like let people know the kids got out of a test. The lions commented, let's make a video in response to that about the TV cart. So I emailed all the teachers in the school. I'm like, does anybody have a TV cart? Like one of those old school one, nobody had one except our STEM teacher had an 80 inch flat screen tv. I'm like, this will work. Well, I rolled that out and that blew things up too because people are like, that's a TV cart nowadays, like that 80 inch flat screen. And so, and you're like, no, not really. We don't even have beef . Josh Chasteen (14:03): Yeah. So they, uh, they had me up to a game. And so anyway, uh, they had me out on the field in between quarters and um, they said they just wanted to take a picture while they like had me up on the jumbotron, they showed the ESPN clip, they rolled out an old school TV cart like the lions mascot did. And they like gave me like a thousand dollars check, you know? So I'm like, oh my gosh, this is insane. So it was crazy. Like all of these things that happened, like Papa John's is like, we wanna sponsor a pizza party for your students. Pizza Hut sponsored a pizza party for like, my staff. Um, like Instacart just sent like a ton of snacks for all of our students. Like, I mean, it was insane. All of these like little partnerships and all these brands were getting involved and yeah. Uh, I think like 150 to 200 different like brands or, you know, verified creators commented and, you know, even like Luke Combs and Paul Abdul and all these people got involved. So it was insane. Nick Clason (15:00): Yeah, man. Yeah. Well I think like, there's a lot in there, but, uh, like you saying you got on in 2019 when it was like the wild, wild West and it was like, yeah, you could go viral in a second. Like, now, one of the disadvantages I would say of TikTok is a, it's becoming a much more saturated market. 2020 pushed a lot of people to it. Mm-hmm. . Um, and so now like you really do have to like, put in a lot of work, you know, to grow, um, on TikTok. And so, you know, whoever's listening, whatever, like you still do it. Um, but every, every social media is going that direction. And it's actually interesting cuz YouTube is trying to replicate it. And I just looked at our YouTube analytics. Today's, I'm recording this on January 2nd. I started posting yesterday. Our church just changed their name yesterday. Nick Clason (15:48): So I've been holding off on YouTube to, to align it up with the name change. And so I just started posting shorts and the first three all went up over a thousand. Wow. Um, and I think, so it's like every, every social media is like going all in on these like short form things. But, you know, TikTok is, it, it takes work now. And so you say all that. Um, I'm just curious like what , you know, I know your wife, but people listening don't, like, what's, what's your wife thinking through all of this? Like, is she like rolling her eyes? Like you, this is ridiculous that you're getting all this notoriety? Or does she think it's fun? Like what's the, what's her sort of like, uh, take on the whole thing? Josh Chasteen (16:26): Yeah, probably a combination of both. I mean, I think that is fun. Like everywhere we go, you know, people would say something to her. She had friends from California that are messaging her like, this is crazy. Like, I know somebody famous now and she's like, well, you don't know anybody famous. You know me, who's like married to this guy. And you know, anywhere we went, like, we would go out to eat at Red Robin and the hostess is like, Hey, I see you on TikTok. You know, people were always coming up and it was like really just kind of like celebrity status and, um, the thing that she didn't love. So I remember one night we're eating dinner. This is like the week that everything's getting crazy. There's a ring on the doorbell, it's, I don't know, probably seven o'clock at night. And then she comes in, she's like, Hey, um, Fox News is outside. I was like, what? I was like, I'm in my pajamas, like eating dinner. Nick Clason (17:12): How did they Josh Chasteen (17:13): Even fighting me? I, that's a great question. And I'm like, are you serious? And I like, go up and there's this dude out there in a suit. I was like, Hey. He's like, Hey, we're running this story tonight. Like, uh, that's awesome. Is it cool if we like interview you? I'm like, well, can I like go throw on some pants and like ? It was just insane. And so she was like bothered by that. Like, now these people are coming to our house. And um, so actually the public relations lady in our school district actually like, took on a lot of the stuff for me. She's like, I will field all these calls and stuff for you. I was like, okay, cool, thank you. Nice, nice. So, um, yeah, but it was, that was pretty funny and I don't know, I mean, it's died down. Like I think that Yeah, yeah. Uh, you know, but in that time it was just a little chaotic, uh, in . I don't know. I think she likes it, but at the same time she's just like, Hey, I'm my own person too, you know? Nick Clason (18:02): Yeah. Yeah. I'm not, yeah. I'm not just your wife. Yeah. Josh Chasteen (18:05): And Nick Clason (18:05): Exactly the other celebrity guy's wife. Yeah. I get that. So, shifting gears a little bit, Josh, like w I remember when you, because like, so I'm in ministry and you're a believer, like you, you love and follow Jesus. And I mean, I was youth pastor and you were one of my volunteers at the first church I worked at. And so, um, but, but even before I, I worked there. I remember when we were in college together, you told me, um, you felt called to like ministry or called to like reach in the next generation. Um, but you told me like I w I feel called to do this in the avenue of like, education through being a teacher because just the amount of exposure and the, the sheer volume and number of students that I'm gonna have an opportunity to reach is greater than just an average like youth pastor. And I just remember you saying that. And so as, as I'm thinking about this from a connecting with students standpoint, talk a little bit about how your TikTok account and presence has allowed you to, um, connect with different students, um, make relational inroads and stuff like that. Josh Chasteen (19:14): Yeah. Uh, there's a lot of things there. I mean, I guess the first thing I would say is like, you know, TikTok is not this like, you know, magic potion. If you just get on TikTok, you're gonna have all the students that are, you know? Yeah. So I mean, my big thing is building relationships. Like, um, one of the things, you know, you and I both know Doug Franklin, uh, well mm-hmm. , one of the things he said a couple years ago that I never forget is like, if you want to connect with any student, talk to them about their favorite topic in every student has the same favorite topic. Do you know what it is? Themselves. Josh Chasteen (19:47): Themselves. Yeah. Yeah. And so, um, I love just like talking to students and like getting to know, Hey, what'd you, this is what I do every class bell. Like, or every, like Monday I spend the first couple minutes of every Monday's class, Hey, what'd you guys do this weekend? Somebody raise your hand. Tell me what you did on Friday. Yeah. What are you guys doing this weekend? You know? And then like gathering information and then it's like I get to know students and then talking about that, Hey, you're really into this. How's this been going? How's that? And like the kids, like, now that I've been in this for a while, like really remember that mm-hmm. and it's like, um, you know, I get letters and stuff written back and things where it's like, you know, you really like cared about every student. And it's just like, I don't know that I really went above and beyond other than just like getting to know them. Josh Chasteen (20:29): And I think that like in my field, in, in any field, even youth ministry, it's easy to like, Hey, here's the tasks I have to do. I have to do this, this, this, this. Mm-hmm. . And we miss like, the whole relational aspect in it. And it's really about like people and like loving people and getting to know them. And so, um, so first of all, I think that that's like a strong suit of mine is just being able to connect with kids. The TikTok thing has helped, but I could see how it could also hinder, there's this word out there that kids use cringe. Okay. So , you, uh, there's this tough balance where it's like, yeah, I want to put stuff out there that's funny, but I don't want to be cringey. And it's really hard. Yeah. Um, so like, that's why I'm like, you gotta be yourself. Josh Chasteen (21:12): Like, that's the main thing. Like when I try to do, like, see things that are funny that other people do and I do it, it comes across as cringey. So like, you have to be authentic. Like if you're funny, be funny. If you're not funny, don't try to be funny, you know? I don't know. That's good. So, um, there's that. And I think that, uh, for the most part I've stayed out of it. And the ones, the videos that have done really well are like, where I'm like just looking at a camera and I have a caption that's like trying to get people to respond to stuff. Mm-hmm. or like, I am being like overly nerdy where it's like, I'm not trying to be cool, I'm just Yeah. Being stupid. And that's like the point of the video. Yeah. So, um, you know, I don't know, I'm trying to remember like what your original question was. Like how do you use TikTok to reach more people? Um, you know, I think that, I don't think it's like the number one thing, but I think it's supplemental to like what's already being done. Mm-hmm. . Nick Clason (22:04): No, that's good. I mean, like, really the whole premise of, of this podcast for me is like, there's a lot of, there's a lot of like, digital opportunities for us, you know? Um, and I think that at least some of the ministries I've been in, especially where I came from, like, uh, I, when I moved there, COVID was happening mm-hmm. immediately. And so as we were kind of finding our way out of it, we had pivoted pretty hard into a really like, big, like, digital strategy. And so as, as things were starting to sort of settle down, things were starting to come back, there was this really big argument between like in person or digital and it was pivoted against itself. Like it's either all in person or it's either all digital. And I just think that there's, there's more nuance to it, and it, that's where the idea of this hybrid comes in because you're a real teacher with real human students and real human relationships. Nick Clason (22:56): So you have that already going. And I think most people listening to this, if you're a ministry leader of some sort, like you're gonna have that with your students or your congregation or whatever, but you can still kind of show up, um, and use some of these other tools to, to be present, you know? And yeah. And you're, as a teacher, it's, it's different than, you know, like someone who's in in ministry. Cause you're trying to like, actually like share the message of Jesus and stuff like that. You're probably gonna get in trouble for things like that, you know, but, but because you, uh, have that kind of presence, I think it probably, like you said, as fun, you got students who are like, let's do this thing. Like let's download it. And I know I've had experiences where, like I post a lot of the tos on my ministry account, but I'll have, I'll have students who are like, we need to do this trend. Nick Clason (23:42): And I'm like, all right, do like, let's do it right now. Like, let's make it happen. Um, and I told them, I remember last year I told them I thought it was stupid and I told 'em all the reasons why it wasn't gonna work, but then by that night they're both like, screenshotting me, like our account. They're like, this is the number one video on our TikTok account because like, they just know better than I'm going to know. You know? Like, yeah. And so that's, I think that's another principle too in your story is like lean into what, like the knowledge that students have, like use them, get them on screen if it, if you're like, allowed to insurance wise and whatever and whatnot. And so, um, that's just, that's sort of the, the thing I love about, like your story is that you are doing this in a mini, like, not ministry, not for ministry, right. But like, it helps sort of aid in their relationships and stuff that, that are going on, um, with you being a teacher, people seeing you, you know, when they're on the bus or at home or, you know, whatever the case might be. Yeah. So Josh Chasteen (24:41): It's pretty cool. And I would say too, like, you know, you talked about how it like takes some work and stuff like that. I kind of prided myself on like, I'm not putting a lot of effort into this. Like yeah, I don't own a ring light, I have no editing apps. Um, yeah, I filmed everything on an iPhone seven up until like, the one went insane last year. And then like my camera kind of went out and I actually, I did my e s ESPN interview on FaceTime on my iPhone seven. Uh, but I made a little bit of money, so I'm like, all right, I'll buy a new phone, put it into this. So up until then, I mean, I, I, and even still I, um, don't really have a lot of this stuff, but all that to say is there was like a brief moment, like when I officially blew up, or like first initially is what I meant to say initially blew up that I was like, okay, I gotta keep trying to pump out content and do all this stuff. And it was like, those videos always did really poorly when I tried really hard mm-hmm. . But it's like, when I'm just me and doing things that I love and make videos that are fun to me to make, then those are usually the ones that do well. I think it translates. Nick Clason (25:40): No, that's, that's really good feedback too, right? Like, you have almo like to whoever's listening, you have all the tools probably already in your pocket. You don't have to go get a bunch of gear, you don't have to go learn a bunch of new skills. And it, as TikTok has gotten bigger, like there, it has more and more power now too. You know, you can edit more, you can add more effects, you can do all sort of stuff. And so you don't have to get crazy. And that's, that's a thing. I think social media's really just like leveling the playing field. It's like, Hey, everything's about video. You can post, hold up a video and talk directly into it. Do a funny thing, do a trend, and boom, all of a sudden like you're, you're there. Like, you don't have to learn a new skill. Nick Clason (26:19): You don't have to go to school for graphic design. You know, I even, I even think about when you and I went to college together, I wonder how many of those people that have like, video degrees or graphic design degrees, like how much of that's like obsolete now, you know, because Right. So many, so many tools are out there. So, alright. So last thing just real fast, like what's the funniest, uh, TikTok or what's like the one that you're like the most proud of or one that you're like, this was, this was the most fun for me to do, or most fun for me to film? Or funniest trend or what's, what's such like one TikTok that you've done that you're like, this is my favorite and here's why. Josh Chasteen (26:55): Yeah, that's a great question. Um, I think , I don't know, there's so many. Um, it's usually the ones where I get a lot of people involved. Like, so there was one that we did where it was like, um, I don't even remember what the song is, but it's like you show like somebody's yearbook picture and then you show them now mm-hmm. . And so we did one of those with, um, our staff, like maybe that was last year. Like our teaching staff probably like six or seven teachers. Uh, some of my good friends. And so it was like I had 'em bring in their yearbook, I'd show their picture and then I'd show them now. And so, but it's just like fun because it's like the more people that are involved, the more fun it is. Yeah. And so it's kind of one of those, I'm like, I don't even care if this like, ends up being like viral or whatever. Yeah. It's like I had fun making it and actually that one did pretty well cuz I think it got like half a million views or something like that. But, um, so I don't know what, yeah. Like I said, the ones where I'm involving a lot more are usually the better. Nick Clason (27:53): Yeah. That's fun. All right, last thing, um, I didn't prep you for this, so, so sorry. But as, as a teacher, um, and someone who interacts with the next generation every single day, what's one thing that you wish, like pastors churches or youth pastors knew about teenagers or about the next generation? Like what's just one thing you're like, Hey, I wish you all knew this, or I wish you'd stop doing this, or I wish, like, I wish you knew this about what I see from my unique perspective as someone not in like a church or ministry related field. Josh Chasteen (28:25): Yeah, I think that, uh, this generation like is pretty good at like telling when people are being real and when people aren't mm-hmm. mm-hmm. . So I think, you know, just, uh, be real. Um, but also I would say, you know, I kinda already mentioned this earlier, like put a big emphasis on getting to know students because there's just a lot of hurt. Like, it's just amazing to me the amount of hurt that's out there. Like a lot of like, just junk that kids are going through. They're going through things that I've never could even imagine going through, but you don't know that on the surface. And so it's kind of like really, um, building those bridges and like tearing down walls, like getting to know them, um mm-hmm. where like some of this stuff starts coming out and then, I don't know, there, there's so many kids out there that just need like a trusting, caring adult in their life. And uh, and it's not a ton of work to like make that happen. I mean, it is work cuz relationships take time, but, um, yeah, I mean, just get to know kids. Nick Clason (29:24): Yeah. That's good man. That's good. Yeah. All right, bro, well that is it. That's all I got unless there's anything else that you wanna say. Um, I appreciate your time and, uh, thanks for hopping on, bro. Josh Chasteen (29:35): Yeah. Don't get too addicted to TikTok. That's the only thing I would say. Set, set some screen limits or else you'll go down a bad rabbit hole, but that's it. If you're there all day. Yeah, exactly. Yeah. But no, thanks for having me. This is fun. Nick Clason (29:46): Well, hey, I hope you found that interesting and fun and just kind of an opportunity to kinda look and see, um, at what it is like to, uh, have a tweet or not tweet a TikTok, kind of go crazy and kind of go viral. So obviously that's not necessarily what we're all, you know, maybe like vying for or looking for, but it is, uh, it's a crazy story. And, um, more than that, I think what Josh's message was about, like, don't, don't just, you know, settle in for all the technology, but really get to know people. I think that's the heartbeat of most of us as ministry leaders, pastors, and so I, I just hope that you find that conversation helpful, useful, encouraging. Uh, hey, if you have not, again, like I said at the top of the show, go grab that ebook. Nick Clason (30:31): The link is in the show notes. I also have a complete video guide to that, if that's something that's helpful, uh, for you to watch, uh, to, to go through posting your first TikTok. And also if you found this helpful or if you grab that book and you find it helpful, share it with a friend. Um, leave a rating or a review. Uh, you can do everything and get all the show notes and transcripts and everything that you need to find over http://www.hybridministry.xyz. You can come hang out with me on YouTube or TikTok link to both of those in the show notes. And until next time, we'll talk to you all later. Bye.
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