Podcast appearances and mentions of brady shearer

I didn't make anything new this week. I literally just hit post. Let me show you exactly what I shared using my Summer Content Pack—and how it performed. Plus two bonus pieces of content that were the true all-stars at the end of this video! ☀️ SUMMER SOCIAL MEDIA PACK https://www.patreon.com/hybridministry/shop/summer-seasonal-social-media-1540452?utmmedium=clipboardcopy&utmsource=copyLink&utmcampaign=productsharecreator&utmcontent=join_link *

In this episode, Brett & Sarah sit down with Brady Shearer, founder of Pro Church Tools and a leading voice in the world of digital ministry and church communications. Brady unpacks his 15-year journey from rural youth group volunteer to entrepreneur running a 30-person creative agency—sharing how “calculated delusion” has shaped his approach to risk, leadership, and building something that lasts. Brady talks about: Why every leader needs a little bit of delusion—and how to keep it calculated  The emotional highs and lows of leading something from scratch  How to earn trust and influence in a church culture that resists change  Creative ministry lessons from his first refund, first video, and first big win  What young leaders can do now to start building trust and traction  How he balances being a husband, dad, and CEO with a mind that never stops  The importance of relational equity, clear mission, and paying people well Brady's insights are both practical and deeply personal—offering a behind-the-scenes look at what it really takes to start, sustain, and scale a vision-driven business or ministry.

In this episode, Matt Naismith, our podcast host, reflects on the last month of conversations and does a deep dive into the things that stood out. A big thanks to Brady Shearer of ProChurchTools.com, Rob Chartrand of Briercrest College & Seminary, Keith Dow of Karis Disability Services, and Matt Vincent of Lewisville Church, for being part of the last month.00:00 Introduction to Deep Dive Episodes01:30 Digital Engagement and Social Media in Churches07:52 Reimagining Theological Education for the Future13:52 Serving Alongside People with Disabilities18:30 Identity and Patience in Ministry Leadership

Here's how you can get a free 'Building The Kingdom' hat...Step 1: Order My New Book on Amazon: https://www.amazon.com/Launch-Big-Com...Step 2: Fill Out the “Bonuses” form on https://launchbigbook.com, showing you ordered the book. --0:00 Social Media for Church Planters2:08 Social Ministry Mountain5:53 What Should Church Planters Post?8:10 Advantage Church Planters Have That Other Churches Don't9:34 Pastor Page vs. Church's Page11:09 The Best Social Media Platform for Church Planters13:33 “Viral For Me” Posts16:25 10X Growth Rate20:00 How Many Clips Per Sermon 20:40 AI Sermon Clips23:46 The Best Preaching Reels Have This28:38 Other Ways to Repurpose Sermons 32:33 Best Time To Post36:55 Church Plant Websites39:38 Church Photography Tips43:17 Brady's Biggest Advice for Church PlantersWhenever it comes to church media, Brady Shearer is the OG. On this podcast interview, Brady (Sticker) sits down with Brady (Sheaer) to talk through social media strategies every church planter should utilize. Social media is a beast to tackle on it's own. In this podcast, we discuss everything new church plants should be doing on social media to reach their communities. Facebook for church plants, Instagram for church plants, TikTok for church plants, and even websites for church plants are all topics we discuss during this podcast. Check out Brady Shearer's Social Media Service: https://socialsermons.com/Check out Brady Shearer's Website Builder for churches: https://www.nucleus.church/Follow Brady Sticker on Instagram: https://www.instagram.com/bradysticker/Want more new church guests? Schedule a discovery call with the ChurchCandy team to start getting more church visitors with Facebook and Instagram ads: https://go.churchcandy.com/new-guests

In this episode, Matt is joined by Brady Shearer, the creator and director of Pro Church Tools, a business he started to help churches navigate the biggest communication shift in 500 years. Brady talks about coming to know Christ, how he started a business in the digital engagement space and how he and his team are helping churches, including their most recent project of providing 1000 churches makeovers for free. To learn more about Brady and Pro Church Tools, please visit https://prochurchtools.com/ and https://www.instagram.com/bradyshearer/.

Are there certain questions you don't feel like you can ask in church about the Bible? For today's episode Heather sits down with Dr. Andrew Farley, a pastor and radio show host, asks him questions he often gets during his live radio show every night about the Bible. Andrew believes in grace, freedom, and the new covenant. If you have felt that religion offered you very little grace, less freedom, and didn't talk very much about the beauty of the New Covenant, today's episode is for you.  During today's episode Heather also sits down with Brady Shearer for your social toolkit. Brady Shearer is the director of Pro Church Tools and church software platform Nucleus. He helps churches navigate the biggest communication shift in 500 years.  Guest Bio Dr. Andrew Farley is a bestselling author of nine books including The Grace Message, The Naked Gospel, and Twisted Scripture. He most recently launched the “Heartbeat of Faith” podcast on pray.com and released his newest book, 101 Bible Questions. He serves as president of The Grace Message, hosts a live, call-in radio program every weeknight, is the lead pastor of The Grace Church, and has been recognized with several awards for his excellence in teaching. Andrew lives in Texas with his wife Katharine and their son Gavin. Host Bio Heather Thompson Day is an associate professor of communication at Andrews University in Berrien Springs, Michigan. She is the author of eight books, including I'll See You Tomorrow and It's Not Your Turn. Reach out to Heather on X, the app formerly known as Twitter at @HeatherTDay and on Instagram @heatherthompsonday. Receive Heather's weekly inspirational email every Friday at 7pm EST; sign up at www.heatherthompsonday.com/links. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Thom and Sam are delighted to welcome Brady Shearer to the Rainer on Leadership podcast. Brady is the CEO of Pro Church Tools. His work helps churches navigate what he calls "the single biggest communication shift we've seen in the last 500 years." The post Three Major Future Shifts for Churches You May Not Expect: An Interview with Brady Shearer appeared first on Church Answers.

In this episode of the Eyes on Jesus podcast, hosts Drew and Tim talk with Brady Shearer, the founder of Pro Church Tools, to explore the significant shifts in church communication resulting from social media and digital platforms. Brady shares insights from his journey of helping churches adapt to the biggest communication shift in 500 years, emphasizing the importance of leveraging social media while maintaining genuine connection and message integrity. Topics include the challenges and strategies of church marketing, the role of social media in spreading the gospel, and the potential impact of artificial intelligence (AI) in church communications. The discussion also covers controversy around church marketing decisions, the use of digital tools for church engagement, and practical advice for churches looking to enhance their digital presence. Go to Brady's website and check out all the services and info they offer: https://prochurchtools.com/ Follow him on Instagram https://www.instagram.com/bradyshearer/ Join our Group on Facebook- Eyes on Jesus podcast community ⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠https://www.facebook.com/groups/eyesonjesuspodcast Email feedback, questions or show topic ideas to ⁠⁠⁠⁠⁠⁠eyesonjesuspodcast@outlook.com⁠⁠⁠⁠⁠ Be sure to connect with the hosts! For more information on Drew Barker: Follow Drew on ⁠Instagram ⁠⁠⁠https://www.instagram.com/pastordrewbarker For more information on Tim Ferrara: Get all his links in one place- to his social media, all 3 of his books, and more ⁠⁠⁠⁠⁠⁠⁠at ⁠⁠⁠https://linktr.ee/discerning_dad⁠⁠⁠⁠⁠⁠⁠ Check out his website! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://discerning-dad.com/

Brady Shearer from the Pro Church Tools Podcast talk to us all about how churches can improve their online presence. The post #310: Brady Shearer on Helping Churches Navigate the Biggest Communication Shift in 500 Years appeared first on Beyond Sunday Worship.

Welcome to part four of our four part series, Advice From a Woman. In this episode, Heather sits down with Rachel Marie Kang and talks about the relatively invisible matter of little losses. Life is full of love, but it is also full of loss. Like paper cuts to the heart, every big and seemingly insignificant loss--the loss of friendships, faith, dreams, health, community, and everything in between--grieves us more than we think it will, and often more than we let on. Rachel Marie Kang invites you to see and be seen in the midst of your sorrow, your suffering--your story. Heather also sits down with our social media expert, Brady Shearer, to talk through what tips and best practices he would recommend before someone starts a Youtube channel. Brady Shearer is the director of Pro Church Tools, a company that trains churches and leaders on how to navigate the biggest communication shift in 500 years.  Guest Bio Rachel Marie Kang is a New York native, born and raised just outside New York City. A mixed woman of African American, Native American (Ramapough Lenape Nation), Irish, and Dutch descent, she holds a degree in English with Creative Writing, and a minor in Bible. She is founder of The Fallow House and her writing has been featured in Christianity Today, Ekstasis, Proverbs 31 Ministries, She Reads Truth, and (in)courage. Rachel is the author of Let There Be Art and The Matter of Little Losses. Host Bio Heather Thompson Day is an associate professor of communication at Andrews University in Berrien Springs, Michigan. She is the author of eight books, including I'll See You Tomorrow and It's Not Your Turn. Reach out to Heather on X, the app formerly known as Twitter at @HeatherTDay and on Instagram @heatherthompsonday. Receive Heather's weekly inspirational email every Friday at 7pm EST; sign up at www.heatherthompsonday.com/links. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Join us for a new episode about a topic we haven't discussed on the Overflow Worship Podcast before! On this episode we are joined by Brady Shearer, founder of Pro Church Tools! Pro Church Tools is dedicated to helping churches navigate the biggest communication shift in 500 years! During this episode Brady shares the purpose behind social media, how it can serve your church, how it can reach your congregation and those in the surrounding community. In this episode you'll learn about the 2 social media eras, the perspective shift of promotion to value, the 1 in 5 Rule, the 3 C's and so much more about social media! Grab your notebook and join us for this new episode!   Show Notes:   Pro Church Tools: Website, Instagram, Facebook, Podcast, YouTube   Remini.ai   Join the Overflow Worship Newsletter!   Want to see the live interview on video? Check it out right here on YouTube!   Please subscribe and write us a review! It helps us reach more people.   As always, stay in touch with us on our socials @overflowworshipofficial @andreaolsonmusic and @worshipleadersonline or email us: info@overflowworship.com

This week Heather is joined by journalist Paul Kix, whose bestselling book You Have to Be Prepared to Die Before You Can Begin to Live takes readers on a sweeping tour of the chaotic streets of Birmingham, Alabama, in the spring of 1963. It's the story of the pivotal ten-week campaign of marches, nonviolent resistance, and overnight jail stays that helped turn the tide on Jim Crow segregation. Who can forget the gut-wrenching photos and video clips from Birmingham during these days? The images of young Black students being assaulted by police dogs and water cannons went viral decades before the Internet was available to go viral on. Paul walks Heather through his research on Birmingham, on Dr. Martin Luther King Jr., and on King's Southern Christian Leadership Conference organization. He also calls attention to the important contributions of Civil Rights Movement leaders such as Rev. Fred Shuttlesworth (whose chracteristic maxim became the book's title) and Dr. King's chief of staff, Wyatt Tee Walker, who were often overshadowed by MLK's immense fame. Paul's book reveals how those ten weeks in Birmingham changed the trajectory of American politics, religion, and race relations.Sixty years later, the Birmingham story would also have a profound impact on Paul Kix's view of his marriage and family. As a white man, married to a Black woman, with a daughter and twin sons who identify as Black, he was deeply affected by the 2020 murder of George Floyd as well as other incidents that appeared to devalue the lives of Black people. Out of his personal wrestling with those events, and hard questions from his kids, Paul found himself called to remember Birmingham 1963. When Paul originally started digging into the work of the Southern Christian Leadership Conference, he was not a practicing Christian. But the faith of the men who led during the Civil Rights Movement, didn't just inspire him intellectually, it also inspired him spiritually. This poignant interview sits at the intersection of faith and social justice. Heather also welcomes back our resident social media expert, Brady Shearer, to discuss another tool for your Social Toolkit. This week, Brady shares ideas for repurposing weekly sermons into condensed content for podcasts and YouTube. Guest Bio Paul Kix is a journalist and author whose last book was The Saboteur, a bestselling and critically acclaimed true story of the most daring man in World War II. His writing has also appeared in The New Yorker, The Atlantic, GQ, and ESPN The Magazine, among other publications. His latest book , You Have to Be Prepared to Die Before You Can Begin to Live, is the subject of this episode of the podcast. He lives in Connecticut with his family. Host Bio Heather Thompson Day is an associate professor of communication at Andrews University in Berrien Springs, Michigan. She is the author of eight books, including I'll See You Tomorrow and It's Not Your Turn. Reach out to Heather on X, the app formerly known as Twitter, at @HeatherTDay and on Instagram @heatherthompsonday. Get Heather's weekly inspirational email delivered to your inbox every Friday night at 7 p.m. EST. Sign up now at: www.heatherthompsonday.com/links. Viral Jesus is a production of Christianity Today Host and creator: Heather Thompson Day Executive Producer: Ed Gilbreath Producer: Loren Joseph Mix Engineer: Alex Carter Director of CT Podcasts: Mike Cosper Learn more about your ad choices. Visit podcastchoices.com/adchoices

On today's episode Heather visits with theologian and author K.A. Ellis—the initials stand for “Karen Angela”—to kick off our three-part series for February, “Listening to Black Creators.” Mrs. Ellis, who was 42 when she married her husband Carl, talks about the experiences of single women in the church, as well as the true meaning of the word widow (it's not just about the death of a spouse). She also offers practical wisdom for how to trust God's faithfulness and Christ's sufficiency when the way forward is anything but clear. K.A.'s latest book is called Fannie Lou Hamer: The Courageous Woman Who Marched for Dignity. The beautifully illustrated tome is ostensibly written to introduce children to the famed Civil Rights heroine, but older readers will also be captivated by this colorful retelling of Hamer's story. In just 24 pages, K.A. captures an indelible portrait of Hamer—the faithful Christian and defender of human dignity. And don't forget to check out the talk by K.A. that blew Heather away. Her message on “Loving the Widow” was given at The Gospel Coalition's 2018 Women's Pre-Conference in Indianapolis, Indiana. In the message, K.A. references the book Spiritual Widowhood by Andy Mendonsa. Elsewhere in the show, Heather also checks in with our favorite social media wiz Brady Shearer to get more tools for our Social Toolkit. Brady is the CEO of Pro Church Tools. His company helps churches navigate the biggest communication shift in 500 years. Guest Bio K.A. Ellis (Karen Angela Ellis) specializes in topics centering around World Christianity and Ethics, and she's passionate about preparing the next generations to live faithfully under anti-Christian hostility. Mrs. Ellis teaches and disciples young people at her local church on Bible and Global Christianity, and is the Director of the Edmiston Center at Reformed Theological Seminary in Atlanta, Georgia. She is also the Robert Cannada Fellow in World Christianity at Reformed Theological Seminary. Host Bio Heather Thompson Day is an associate professor of communication at Andrews University in Berrien Springs, Michigan. She is the author of eight books, including I'll See You Tomorrow and It's Not Your Turn. Reach out to Heather on X, the app formerly known as Twitter, at @HeatherTDay and on Instagram @heatherthompsonday. Get Heather's weekly inspirational email delivered to your inbox every Friday night at 7 p.m. EST. Sign up now at: www.heatherthompsonday.com/links. Viral Jesus is a production of Christianity Today Host and creator: Heather Thompson Day Executive Producer: Ed Gilbreath Producer: Loren Joseph Mix Engineer: Alex Carter Director of CT Podcasts: Mike Cosper Learn more about your ad choices. Visit podcastchoices.com/adchoices

In Part 4 of the Church Trends Series, ProChurch Tools founder Brady Shearer outlines the social media trends for 2024. Brady talks about how TikTok is massively disrupting social, why most platforms on social media now cater to different age groups and generations, the best social media strategy for your church, and the new metrics for digital church.  Show Notes Free 2024 Church Trends Team Guide On The Rise Newsletter Preaching Cheat Sheet Watch on YouTube Follow @careynieuwhof Follow @theartofleadershipnetwork   This episode is sponsored by: WESTFALL GOLD What if generosity was part of the DNA of your church? I partnered with Westfall Gold and leaders like Craig Groeschel and Chris Hodges to create Advance, a master class video series to help pastors and church leaders grow the courage and skill to unleash generosity.    CHURCH.TECH Are you still hesitant about using AI? Church.Tech and I partnered to give you a free guide debunking 8 myths about AI & the Church & why you need to leave these old ways of thinking behind. Use Code Carey2024 for 10% when you sign up for Church.Tech   Brought to you by The Art of Leadership Network

2024 will be a pivotal year for most church leaders, and it will probably be a pivotal year for your church. The dust has settled from the Great Resignation (it's not even a thing anymore). If you made it through the last few years as a church leader, you're probably in for quite a few more years to come. So, after years of chaos and heartache for many church leaders, it's a time to look to the future. And that's what we'll be doing here on the podcast in January. The following 5 episodes will focus on trends in churchgoer attendance, discipleship, technology, a new kind of megachurch pastor, and more. Each January, I write a highly anticipated blog post discussing church trends to watch. This year, for the first time ever, we're bringing that blog post to the podcast in a round table discussion with myself, JP Pokluda, and Brie McCullough of Harris Creek Baptist. We've even made a free team guide that you'll be able to access so you can continue the discussion with your staff and volunteer teams. The series will also feature conversations from, David Kinnaman, Ryan Burge, Brady Shearer, and John Mark Comer. ____ If the podcast was helpful to you in 2023, would you consider leaving a rating and review? Highly Productive Leader Challenge On The Rise Newsletter Preaching Cheat Sheet Watch on YouTube Follow @careynieuwhof Follow @theartofleadershipnetwork   Brought to you by The Art of Leadership Network

On today's episode Heather sits down with Mike “Mikey” Planeta. You may recognize Mike as one of the contestants on season 17 of the ABC dating and relationship reality television series The Bachelorette featuring Katie Thurston. Mike was eliminated in week 6, right before the show's hometown dates. He made national news when he revealed on the show that he was a virgin and saving himself for marriage. His celibacy was rooted in his Christian faith, and was a startling departure from the typical storyline we seen on reality television. In this conversation Mike and Heather talk about his experience on The Bachelorette, how he stays grounded in his faith, and what the response was like to his appearance on the show. Heather also chats with our favorite social media expert, Brady Shearer, about the growing sentiment among many Christians that social media is inherently ill-equipped for doing good ministry. Brady's tips will help remind us that social media is simply a tool that could be used with equal effectiveness for truth or harm. Guest Bio Mike Planeta was a contestant on the 17th season of The Bachelorette, which aired during the summer of 2021. He had a successful run as a Major League Baseball player before retiring to open a San Diego-based gym and fitness center for high school athletes. He can be reached via Instagram @mikeyplaneta or email mikeplaneta@yahoo.com. Host Bio Heather Thompson Day is an associate professor of communication at Andrews University in Berrien Springs, Michigan. She is the author of eight books, including I'll See You Tomorrow and It's Not Your Turn. Reach out to Heather on X, the app formerly known as Twitter at @HeatherTDay and on Instagram @heatherthompsonday. Get Heather's weekly inspirational email delivered to your inbox every Friday night at 7 PM EST. Sign up now at: www.heatherthompsonday.com/links. Viral Jesus is a production of Christianity Today Host and creator: Heather Thompson Day Executive Producer: Ed Gilbreath Producer: Loren Joseph Mix Engineer: Alex Carter Director of CT Podcasts: Mike Cosper Learn more about your ad choices. Visit podcastchoices.com/adchoices

This week, Heather sits down with Brady Shearer to talk about all the complexities of social media. Brady is a leader in the online ministry landscape, training churches on how to better navigate their social networks. Today he shares his best practices and tools for pastors, ministry leaders, and pretty much anyone hoping to grow their online presence. Brady, who lives and works in Canada, also shares his “origin story,” of how God redirected his steps and put him on the path to launching his own digital media company. In this episode Heather also shares a testimony from an incident she experienced last week when her friend Vimbo landed her dream job as the executive director of Kuda Vana, an outreach ministry serving an orphanage and school in Vimbo's native country of Zimbabwe. Learn more about Kuda Vana Partnership and make a donation here. Or contact the ministry's new director of development, Ms. Vimbo Watson, at vimbo@kudavana.org. Guest Bio Brady Shearer is the CEO of Pro Church Tools. His company helps churches navigate the biggest communication shift in 500 years. Host Bio Heather Thompson Day is an associate professor of communication at Andrews University in Berrien Springs, Michigan. She is the author of eight books, including I'll See You Tomorrow and It's Not Your Turn. Reach out to Heather on X, the app formerly known as Twitter at @HeatherTDay and on Instagram @heatherthompsonday. Additional Links Get Heather's weekly inspirational email delivered to your inbox every Friday night at 7 PM EST. Sign up now at: www.heatherthompsonday.com/links. Viral Jesus is a production of Christianity Today Host and creator: Heather Thompson Day Executive Producer: Ed Gilbreath Producer: Loren Joseph Mix Engineer: Alex Carter Director of CT Podcasts: Mike Cosper Learn more about your ad choices. Visit podcastchoices.com/adchoices

Today Heather sits down with José Bourget, assistant vice president for faith engagement at Andrews University, for an eye-opening conversation about the chills and spills of being diagnosed with attention deficit hyperactivity disorder (ADHD) as an adult. More than 8 million US adults are affected by the disorder. If you have ADHD, your brain doesn't work in the same way that a neurotypical brain may process the world. It's not all in your head. José has learned that an important part of living with ADHD is understanding what it is, and what it isn't. What is neurodivergence? What are “ADHD Monsters,” and why do ADHD brains create them? And what are the strategies neurodivergent people often employ to solve their problems? If you have been wondering what ADHD is, or how to better understand a loved one with ADHD, this episode is for you. José wants everyone with ADHD to remember, your brain is not broken. In today's episode Heather also welcomes back our favorite social media expert, Brady Shearer. In what may be a controversial opinion for some, Brady explains why congregations without access to good technology shouldn't livestream their services. Whether you agree or disagree with his take, Brady's tips will challenge you to think harder about your church's use of streaming technology. Guest Bio José Bourget is the Assistant Vice President for Faith Engagement at Andrews University in Michigan. He has served as a university chaplain and pastor for over ten years. Find José's sermon here. He recommends Your Brain's Not Broken: Strategies for Navigating Your Emotions and Life with ADHD by Tamara Rosier. Host Bio Heather Thompson Day is an associate professor of communication at Andrews University in Berrien Springs, Michigan. She is the author of eight books, including I'll See You Tomorrow and It's Not Your Turn. Reach out to Heather on Twitter @HeatherTDay and on Instagram @heatherthompsonday. Sign up for Heather's encouraging devotional email, which goes out every Friday night at 7 p.m. EST, at www.heatherthompsonday.com/links. Viral Jesus is a production of Christianity Today Host and creator: Heather Thompson Day Executive Producer: Ed Gilbreath Producer: Loren Joseph Associate Producer: Azurae Phelps Mix Engineer: Alex Carter Director of CT Podcasts: Mike Cosper Learn more about your ad choices. Visit podcastchoices.com/adchoices

Karl Vaters talks with Brady Shearer, summarizing a report about church trends and church size. Karl and Brady talk about those stats and what they mean for small church ministry, including: How stats don't tell you a church's story, but they can help you see things you might not otherwise pay attention to Good news about racial, age and ethnic diversity in churches over the last 20 years Plus, Brady uses his technical skills from his work with Pro Church Tools, to help churches navigate the biggest time of change in the last 500 years, including huge recent shifts in the way social media promotes content that can be a big benefit to your church. Links: Brady's original thread on Twitter Brady's thread content for those not on Twitter The Faith Communities Today report Pro Church Tools YouTube page Pro Church Tools podcast Nucleus website https://vectormagic.com/     Bonus Chat (on YouTube, available to donors and newsletter subscribers) Vertical Video and Cross-Platform Posting Karl talks with Brady Shearer about some of the very recent changes happening in social media and how content is promoted based on people's likes, not their relationships. Brady also helps us understand how to use vertical videos better, plus some very practical steps on how to post that content to all social media platforms. To get the link for the bonus chat, subscribe to the free weekly newsletter at KarlVaters.com/Subscribe or become a monthly supporter at KarlVaters.com/Support Learn more about your ad choices. Visit podcastchoices.com/adchoices

Social media is everywhere, and in everyone's life, whether you use it or not, every believer has to learn how to interact with it. In this episode, Brady Shearer joins Nick to discuss the work that his business does, and how Christians can positively interact with social media as a whole. Please welcome to The Outlet, Brady Shearer! Follow on instagram! @theoutlet_podcast If you enjoyed leave a rating/review! 

Two communication questions Heather gets without fail every season are: How can I become a better public speaker? and How do I break into the Christian speaking circuit?  If one or both of these questions have ever crossed your mind, then this episode is for you. Today Heather sits down with speaking coach Mary R. Snyder to discuss everything about public speaking—from working a stage, to finding your passion, to negotiating your pay. As a Christian entrepreneur, Mary also challenges her students to grow in their relationship with Christ even as they hone their public-speaking craft. This episode is part two of our season-ending series, “Three Things That Could Change Your Life.” Last week pastor and best-selling author Mark Batterson gave us three words that have the power to transform our friends, enemies, and everyone in between. And today Mary Snyder shares her three tips for raising our public-speaking game. Heather also chats with our favorite social media expert, Brady Shearer, about the concept of feast or famine on social media. Brady's tips will help you add more tools to your Social Toolkit.  Guest Bio For over two decades, MaryR. Snyder has been paving the way in Christian event production. A speaker and coach herself, Mary is dedicated to helping others become successful public speakers through her podcast, Take the Stage, and course, Activate Your Speaking Career. Hear stories of influence from some of today's most talented voices while learning how you too can turn your passion into a career with help from the expert. Visit www.maryrsnyder.com for more information.   Host Bio Heather Thompson Day is an associate professor of communication at Andrews University in Berrien Springs, Michigan. She is the author of eight books, including I'll See You Tomorrow and It's Not Your Turn. Reach out to Heather on Twitter @HeatherTDay and on Instagram @heatherthompsonday. Viral Jesus is a production of Christianity Today Host and creator: Heather Thompson Day Executive Producer: Ed Gilbreath Producer: Loren Joseph Associate Producer: Azurae Phelps Mix Engineer: Alex Carter Director of CT Podcasts: Mike Cosper Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this Episode Nick revises and takes another look at his 2023 posting strategy, and he explains the shifts and tweaks he is going to be making moving forward for the second half of 2023. Dive in and take a look at what you can learn and adapt into your church's social media strategy for 2023 and beyond to maximize your reach of Millennials, Generation Z and the future of Generation Alpha. Follow Along on YouTube: https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g Come Hang with Nick on TikTok: https://www.tiktok.com/@clasonnick?lang=en Shownotes & Transcripts for this Episode: http://www.hybridministry.xyz/048 SHOWNOTES The Original 2023 Posting Strategy: https://www.hybridministry.xyz/025 FREE E-Book on Posting to TikTok in 2023: https://www.hybridministry.xyz/articles/ebook To see Nick's Church's Social Media in Action: Instagram: https://www.instagram.com/crosscreekstudents/ YouTube: https://www.youtube.com/channel/UC4f4bABQ6RgYF8CHY9G4HKw TikTok: https://www.tiktok.com/@crosscreekstudents?lang=en TIMECODES 00:00-04:37 Intro 04:37-06:55 Why I'm shifting from posting less content on social media in 2023 06:55-15:30 Reason #1: Quantity to Quality 15:30-18:59 Reason #2: Margin for more variety of Social Media posts 18:59-23:03 In Conclusion TRANSCRIPT Nick Clason (00:02): Hey, what is up everybody? Welcome back to another episode of the Hybrid Ministry Show. I am with you as always as your host, Nick Clason. Excited and thrilled to be with you on this episode. And in this episode, I want to give you my updated church social media posting strategy for 2023. Uh, I will link in the show notes if you've been around any length of time, my ultimate, uh, church social media posting strategy. Um, and I, I gave that back, I believe, around Christmas time, um, in 2022. And so here we are. It's May or June, depending on when you're catching this, or maybe even later if you're watching back through the archives, um, or listening back to the archives. Um, but now I want to just give an update and, uh, say, Hey, here's what I have been doing. Here's where I have been, and here's what I now know and here's the direction that I am now gonna go. Nick Clason (01:06): So tune in for that. But before we do, uh, if you haven't already figured out, we are on YouTube. So join us over there. Give us a, like a subscribe, all that stuff. Super duper helps with the algorithm. Um, and we would super appreciate it if any of those things, uh, were available or a thing that you could do for us. Uh, if you're in a podcast catcher, uh, subscribe so that you get this episode for free. It will automatically, uh, download, automatically show up in your feed every single Thursday morning at 4:00 AM when these things drop. And a rating or a review, either on Apple Podcast, on the YouTube podcast, any of those places, Spotify, we are all those places. So we would welcome a rating or a review. Um, it really helps with the algorithm. And, um, I believe in this message. I hope that if you're listening, that you two also believe in this message. Nick Clason (01:57): And if you are finding it helpful, um, getting that word out there in some way, just by helping us give it a rating that helps other people find their show, that helps other people attach to the mission message, um, of what hybrid ministry is all about. If, if you're new, you know, what we're essentially saying is, uh, this is not a all about digital ministry, though. There is a lot of elements of digital ministry in here. Um, and this is not all about in-person ministry. What this really is, is this is a melding of the two, and it's helping kind of fuse where, where the road meets between, um, just in person or just on online or just in digital. And so that's why we're calling it hybrid. It's a both and sort of experience. That being said, most churches are really good with their in-person experiences, um, and they may not be as good with some of their hybrid experiences, and it could be streaming your service. Nick Clason (02:57): That could be what a hybrid experience is. That's what most churches, uh, do. That's, that's what most of their online or digital strategy is, is like, well, we streamed the service, COVID forced us to buy a camera, stick it in the back of the room and stream the service. And that's all well and good. And if you're doing that, I'd recommend continue doing it. But there are many more ways, I think, to enter into that space, uh, and to offer more than just your Sunday morning experience to your church members, your church attenders, and your perspective people. So again, thank you for joining us. One of the major players right now in 2023. Um, and this will still bear itself out and you're about to see and hear in my updated church, uh, media posting strategy in 2023 is short form, vertical based video. And I have created for you a 100% free ebook. Nick Clason (03:49): I would love for you to click the link in the show notes and head there and download your very own copy of it. Uh, it's just a way for you or a church social media manager or an intern or a college student to grab a phone and start creating tos completely free and from scratch. It is an ebook that we created step by step, walking you through. It's titled, have I Already Ruined My Church TikTok account? And we would just love for you to check that out and use it, and hopefully that will be to your benefit and your advantage as you're trying to lean into more and more of the hybrid space here in 2023 in an effort to reach Gen Z and millennials and beyond. So again, without any further ado, glad you're here. Thanks for joining us. Let's dive in to my updated church social media posting strategy in 2023. Nick Clason (04:38): The day was May 7th, 2023. That's the day I finally shifted my strategy from before. So a little bit of historical context so that you understand. Like I said, if you wanna go back and listen, drop the link to that in the show notes, check that out. But I have been posting three short form vertical video based content pieces every single day for five days a week. The reason I choose the five days a week thing is because I'm attempting to have rhythm and rest in a Sabbath and a weekend. And so I don't post on Friday and Saturday as a a member of church staff. Sun Sunday is for sure a working day, right? Um, and so therefore I just, I choose Friday and Saturday as my two days off. It works pretty well. So I post Sunday, Monday, Tuesday, Wednesday, Thursday. That's why really, that's really the rhyme or reason works well with my schedule. Nick Clason (05:32): Um, and I would recommend that, like, I would recommend not overdoing it on your days off, because the, the reality is social media is relentless. It is a never ending beast, and it is always hungry. And so the more that you give to it, the more it's gonna want and the more it's gonna need. And so unless you have boundaries, there is really no, uh, stopping to it. And so it's up to you to create the boundaries to stay healthy, to stay in a spot that is gonna keep you mentally strong and all those types of things. So anyway, I've been posting three times a day, five days a week, and I just now shifted down and this is my new strategy. It's not earth shattering, and it's not a big shift. Okay? I've shifted down from three a day to two a day. So let's talk about what caused and what brought me to that shift. Nick Clason (06:19): It's multifaceted. There are two main points, and in the next couple sections, I'm gonna break down point number one, I'm gonna break down point number two. Um, but all of this is, while it's not monumental, it is a slight shift. And so if you have been following my recommended strategy, I will explain why I still think that there is benefit and merit to the three posts a day versus maybe the two posts a day. That is honestly ultimately gonna be up to you and up to your call. But before we do that, let me dive into my two-pronged reason for shifting from three a day to two a day. Let's go. Reason number one, why I am making this shift is I am hoping that shifting from posting three day to two a day, it's gonna take my weekly from 15 down to 10. Um, and there's already a rhythm baked in what I'm doing. Nick Clason (07:12): Like, for example, we're pre-filing all of our message content on video. And so out of that, I pull three, uh, shorts, three tos every single week, um, that are short message clips, um, Brady Shearer and the, and the people at Nucleus call it social sermons. Um, but essentially we're clipping a, a message with hopefully what I would consider to be a good hook, whether it is or not, I don't know. I'm still growing in that skill, I would say. And then at the end, we're pushing them to go consume longer sections of our YouTube, um, or podcast content. Uh, and so hopefully they find it and then they go, they go discover and, and become, you know, more engaged, more entrenched in what we're doing on social media. Anyway, all that to be said, right? Like, I am trying to, so, so there's three right there. Nick Clason (08:02): Okay, so outta my 10. Now I already have three. I only have to come up with seven more. And so ultimately I'm trying to shift, uh, creating quantity content to quality content. Now, I, I have not been trying to produce crap. Like, that's not been my goal, right? By any means. Like, I'm trying to do good work. I'm trying to be thoughtful, I'm trying to be creative, but there's just something about three a day that just feels relentless. And yesterday, May 7th was actually the very, and that May 7th, as of this recording, this will drop multiple weeks later. But, um, May 7th, when I first posted this, like, that was my very first day of posting only two a day. And it, it felt different. Like, I don't know it, you know, you might think like, what are you talking about? Like, it's only one different, like, I know, but it just, it, there's something about it, it just did. Nick Clason (08:48): And, uh, the illustration that I would make is I'm trying to produce really good quality content now, like part of the quantity, um, has been a little bit of an antiquated, I think, algorithm thing. And by antiquated, I mean, like a couple months ago, in social media land that's antiquated. You had to show up a lot and you had to show up frequently. You had to show up often. And if you can do three a day, if you can do quality content multiple times a day, you should. And I would still a hundred percent recommend it, but I just know my personal margin, like was not really allowing that anymore. Um, I was ha I was struggling with coming up with good ideas. And in like one of my original iterations of our plan, I've told you before, I work as a youth pastor. Nick Clason (09:30): I'm on a team. I'm one of three on our team. I have a director. There's me, I'm like the, the social media guru. And then we have, uh, another associate on our team. And, and she's a female. And so like the two of them, like I I, I dished out some social media stuff early on, like, Hey, you take three and you take three and I'll take the remainder. And they each both struggled with it for different reasons. Um, and, and so I pulled us back together and I said, what if we filmed some stuff together? We got all of us on camera at the same time. Instead of it just being like my talking head than your talking head, than your turn for your talking head. And they loved that idea. It was easier for them, but that dumped a lot more of the editing load back on my plate. Nick Clason (10:12): And so as a result of that, that's why I'm making this shift. The other thing is, you, you're in grow mode. I think when you're starting from scratch and you're doing a lot a day, we've, we've grown a lot. Go back to the last episode, I'll link it in the show notes. I give you my progress support. We have a fair bit of followers, we have a fair bit of subscribers in all four of the places. And so I think we've established ourselves. So now I wanna start creating really good content because that is the other thing that the recent TikTok algorithm has made very clear, is that like they are now going for good solid quality content. It's not just about hopping on a trend or a sound. And if you're on that sound, you can ride that wave to a lot of views, a lot of subscribers like that just doesn't work anymore. Nick Clason (10:56): I mean, and you saw that born out in some of my most recent like deep dives into analytics, is that like, we're not catching those waves the way that we were hoping that we would. And so therefore we have to not just try to rely on good cap cut templates or good trending sounds and funny dances. We have to actually create quality content that people are going to want to see, watch and consume. That's gonna be the path forward. And so to do that, I'm trying to pull back the number of, of posts I do a day so that I can spend more time on quality content. Right now, I am doing a series, you can check it out. It's at Cross Creek Church right now. I'm hoping it'll change to at Cross Creek students, but TikTok and name changes. So, um, but I'm doing a series, um, on all of our, our short form video platforms called Grow. Nick Clason (11:47): And i, I want to give bible and Bible study hack ideas. And so I'm opening with a hook with, it's all gonna be like bot ai voice, uh, filtered. And so it says like, this Bible study hack is an absolute game changer. That's how it starts. And then I post screenshots from the Bible app, or I post, uh, screenshots or downloaded images from other things. Uh, like the one today is gonna be about the, uh, printing press and how we now have access to the Bible everywhere. The early church didn't have that, right? We have it now in our pockets on our devices. Um, I also post one about like second Timothy three 16, how God's word is, uh, God breathe and useful for teaching, re repeating, correcting and training and righteousness and how that's gonna benefit to us. And so break down some of those verses give them hacks in the you version Bible app. Nick Clason (12:42): So that's gonna require some more effort on the prep side before I just get out there and start farting out, right? Some, like, some some TikTok. So I'm trying to put in some good thoughtful preparation, and then once I do the prep, then I have to turn around and edit it. So I'm, I'm really seeing a lot of these things from start to finish. In a lot of cases, if you're like a church social media manager, you might just be on the editing portion of it. And so you have the time and the bandwidth. Um, if you have content creators, pastors, whatever you're gonna call them on the backend doing the work, great. Like keep, keep letting them pump that stuff out. And the more you can produce, the better. If you have a good strategy and can post more than five times a day and you're handing it off some people on their days off and whatever, like yes, yes to all of that, right? Nick Clason (13:29): But at the end of the day, like, I am making this move to just try and build in a little bit more, uh, margin for me. And so, um, like I said, I'm, I'm trying to, um, in addition to creating good content, I'm trying to become a little bit more aggressive on my edits too. Um, spending more time on my edits, edits that are gonna be, um, good and stop the scroll and grab people's attention and all those types of things. So all of that just takes more time. And the more time I have, uh, is gonna be used to create 10 really good pieces of content every single week that I may have to edit every single one of them in like Adobe Premier Pro or my video editing software of choice. Um, as opposed to just pulling some random quick ones out off my phone, which is what I, I have been doing for some of the filler pieces. Nick Clason (14:18): There's nothing wrong with it. I mean, quite honestly, on my personal YouTube shorts, I posted, uh, one of those Jonas Brothers filters a couple weeks ago. Like, don't get stressed, we're gonna get figured out. Oh, deep conversations at the Waffle House. You might have seen it if you've been on TikTok, if not, you're welcome for that glorious singing in your ear holes. But I posted that and it's got like 53,800 views on YouTube and it helped drive my subscribers up over like 30 overnight. So you never know when one of those is just gonna like catch. And quite honestly, I posted it a week and a half ago and yesterday was when I saw my subscribers just freaking skyrocket, like outta nowhere. And so those still play a part. Those still work and those still happen, you know, every now and then. And so, um, leave space for some of those good cap cut templates, I would say for some of those good training audios, um, so that you can ride some of those waves cuz that that stuff does still happen. Nick Clason (15:19): So that's reason number one. I'm, I'm hoping to, uh, shift from quantity to quality. I'm hoping to buy back some, some time and some margin just in my working flow and schedule. Reason number two is I would like to create additional quality content that's not just video based. Now, hear me right when I say that you're gonna be, like you said, video was king and it is, and it, it a hundred percent still is. Everything we've posted on social media since I've been at my church has essentially been video based and I love it. Um, but I , i I will liken it to my current rhythm with video is, uh, one day, there was a day when I was working a couple years ago and I had to have a really tough conversation with a resident of mine. We ended up, I believe this day, or maybe it was a couple days later, uh, letting him go and, um, I needed to sit down and create for him what we call in our organization, a p I p a performance improvement plan. Nick Clason (16:19): He needed to sign off on that p i p and if he didn't like see it through to the end, we had, we had to and were going to let him go. Um, but my schedule that day was stacked. I had like two liter lunches, um, or a liter coffee and a liter lunch. I had several other meetings filtered in there. And so my boss at the beginning of the day sent me, um, his like templatized, p i p and maybe one that he'd used for someone else before. And by the time I got to that meeting, I literally swapped out the name that he sent me on his, with my, my residence's name and flew into the meeting five minutes late, slapped it down and had the conversation. And, uh, I told my boss about it later and he's like, that's not the way to have that conversation. Nick Clason (17:03): And I knew that, right? I just didn't have the margin in my schedule that was necessary that day. There was no other gaps, there was no other breaks to make that happen. And in a lot of the same way, the three a day is very aggressive. It's an aggressive growth strategy and it's caused me to not have any additional margin because I do want to lean into some carousel posts on Instagram that are more like learning based. Um, and that's gonna just take some time with me sitting down in Photoshop, building some of those out, thinking through them. And so all of this really, I would say at the end of the day is, is to build out a more robust social media strategy. One that is including good, strong and frequent quality content, short form video based things, but also has some supplemental content happening like on our Instagram feeds and stuff like that. Nick Clason (17:54): And so this isn't because Instagram, uh, is not working on reels anymore, it very much still is, we're still catching fire on there. Um, you know, I I just have a bigger vision and more things I want to do. So more feed posts more, I would like to do more longer form YouTube videos that aren't just messages. Like I would like to start creating some classes and, and fun things like that. But like, I don't have the margin for it. Some podcasts that are more regular, like I would like to do some of those. I don't have the margin for those. And so the, the more things, more a more fleshed out parent Facebook strategy, like, uh, any of that stuff I don't have the time for right now because of what I'm doing with, with Rios. And so this is hopefully gonna help me take a step back on the video slightly. Nick Clason (18:39): I, I'm, I'm, I, it's still king and so I don't want to abandon it at all, but I just wanna take a slight step back, focus on my editing and my content and then focus on my additional pieces of content, additional avenues of social media, um, as we trudge forward. So that is why I am shifting here in 2023. So ultimately, in conclusion, this is a margin move for me. I gave it a fair shake, an eight to nine month runway. We evaluated it, we've done that in recent episodes. Um, we took a couple accounts from zero and, and complete scratch to where they are today. And that the, the aggressive three times a day vertical video posting strategy helped get us there. Um, and frankly, I am in a church that, you know, when I, when I dropped my strategy for you, I was taking it from a multi-site megachurch with people from all over the Chicagoland area that called our church home and was still very much in the midst Andros of C O V I D or at least like living in the wake of that to a church that is in Texas in the conservative Bible belt, where they very much live out an in-person experience. Nick Clason (19:49): And so those were not apples to apples by any means. And so I was in a church, has a very in-person, um, environment and strategy. And so leaning into a hybrid ministry in there, still necessary for generation Z, not necessarily because it's like a Bible belt, you know, thing. But Gen Z still appreciates and uses hybrid ministry. We've even seen it here. People have appreciated it and liked it, but it's been a shift and it's, it's not the norm for what you would normally see in Texas. And so, uh, I, I say all of this to say like, I only wanna point out how big and how long and how far that hill was that we have been taking. And now as we step back, as we do deep dive into some analytics, it is causing us to shift ever so slightly. And that is why. Nick Clason (20:38): And so I hope that you, um, you know, I hope that you can take my context and compare it to yours and like, is this true for us as well or do we have the margin to continue to keep going with what we've been doing? Like I just want to let y'all know and be honest with you, like, this is where I am, this is where I'm coming from and I, um, always just wanna shoot it straight with you. Like here's where I am, here's where I'm coming from and here's how it's going. And uh, I will always do that and I will never fabricate or lie or say one thing's going better than another. Like this is just what it is and how it is. And, and this is where we are today as it stands. And so when I make another shift, you guys will be the first to hear about it. Nick Clason (21:24): Cuz I love to workshop it. And, and part of the reason why is y'all help give me a community, uh, for me to like, filter out some of my thoughts. I'll make shifts. But like sitting down to prep this podcast helped me figure out the, these are my two main reasons why I'm making this shift and that makes me more articulate in my job or with my boss or whatever the case might be. So I appreciate it, it's cathartic for me. I hope it's helpful for you. If it is, please drop us a rating, a review, all those things. Grab the free ebook, that will subscribe you to our email newsletter list. And it'll also give you a freebie on your own that you can use and help. Um, moving forward for a social media posting guide and strategy. Um, as always, we are appreciative of you. If you found this episode helpful, please consider sharing it with a friend, a family member, a coworker, a grandparent, your cat. I don't care. But sharing really helps. So if that's something that you have the margin or are able to do, please consider sharing it. We love you guys. Thanks for sticking around until the end and until always, that's not how I do it. Let's, I butchered it. Nick Clason (22:35): How do I say it? as always. No, don't forget, this is it. This is it. That was the worst ending in the history of mankind. And you know what, I'm keeping it in there. I face planted in front of you. Not everything's perfect. That's okay. We're gonna show the realness. Don't forget. And as always, stay hybrid.

The Stats: Progress Report, 2023, How Am I Actually Doing? In this episode Nick dives into and shares the stats from his recent results of running social media, a new website and everything he's helped implement in his new job and student ministry. How is it actually going? What's going well? What needs tweaked? And what have we learned? See Nick Sip his Coffee, don't just hear it: https://www.youtube.com/@clasonnick Daily TikTok Clips: https://www.tiktok.com/@Clasonnick Shownotes & Transcripts for this Episode: https://www.hybridministry.xyz/047 SHOWNOTES Building a Digital Strategy from Scratch https://www.hybridministry.xyz/011 The Results PDF https://drive.google.com/file/d/1vNimYieoP8N8gbDX-cxQssRrez5Lmo-f/view?usp=share_link 6 Part Social FRAMEWORK https://youtube.com/playlist?list=PLngXlSr64YaIbzg_DNJrTrCtBHQnxcOVo My Student Ministry's Website/Hub crosscreekchurch.com/students Q&A Link Brady Response to Theology in the Raw Podcast https://podtail.com/podcast/pro-church-tools-with-brady-shearer/christian-author-urges-churches-to-not-use-tiktok-/ Can you Be Discipled Completely Online? VIDEO: https://www.youtube.com/watch?v=F1-U_mfQEoI&t=7s AUDIO: https://www.hybridministry.xyz/042 TIMECODES 00:00-04:03 Intro 04:03-13:37 What is the Current State of our Current Social Media and Generation Z Demographics? 13:37-17:20 How are we doing on TikTok? 17:20-19:18 How are we doing on YouTube? 19:18-21:20 How are we doing on Instagram? 21:20-22:33 How are we doing on Facebook? 22:33-26:05 What this means for my social media moving forward? TRANSCRIPT Nick Clason (00:01): Well, hello everybody. Welcome back to another episode of the Hybrid and Ministry podcast. I, as always am your host, Nick Clason, sip my coffee. If you're on the YouTube stream, you get to see here and listen to this beauty rest of y'all said to be with you. Sorry that you had to endure that, uh, coffee pause, but thrilled to be with you. And in today's episode we have, um, a little bit of a recap. And so I, I linked a couple of things down in the show notes, but you'll notice, um, and if you were around, um, or have been around for a minute, you'll know that, well, I just recently started a new job and I say recently, um, within the last, you know, 11 months or nine months or so, started in September. So whenever this is airing, you can do the math on that, right? Nick Clason (00:53): And, um, I dropped an episode, episode 11, um, a little bit, just honestly a little bit of a filler episode. I was trying to limp myself through, uh, thinking I was gonna get a co-host back. Never did. May he rest in peace. He's not actually dead, but, um, he's dead to this podcast and I miss him. But, um, we have moved on and, and gone on to greater things. Anyway, um, the episode was flushing out a digital strategy. And so in that episode, I spent a lot of time talking about website, email, seo. And then in, um, our, one of our more recent runs of episodes, we dropped the complete six part social media framework, seven episodes with an intro. And so I have linked that playlist on YouTube, uh, that playlist to YouTube. It's also on our podcast catcher, just, um, you know, in order for seven weeks in a row. Nick Clason (01:44): So you can go back and listen to 1, 2, 3, 4, 5, 6. You can see them in your feed here either way. Um, but I wanted to drop both of those because basically, um, that's what I have been on this podcast saying, you should do this, you should do that. Here's why. Here's the strategy behind those things. And now I am going to take those things and I am going to report them to you how they're going. So the first part, um, of that was, you know, website and email. I'll just be very clear, I don't have any analytics to go off of that. We use Church Community Builder and we send all of our emails through that and for two reasons. Number one, I don't care enough. And number two, um, someone has told us that we are unable to track open and click rates. I don't know that that's entirely true, but again, I don't care enough and I haven't dove into that, just being completely frank. Nick Clason (02:30): Um, I know I should, but I haven't, haven't really had time. So I don't have any analytics on that. The other thing is our website. I can show you what we came up with. I'm not, uh, personally a huge fan of it. Um, there are limitations and constraints, um, both by our website builder and by the way that our website is built and fleshed out to the rest of the church that make ours, um, less than what we would hoped and less than optimal. Um, but you know, if you've ever worked in church any bit of time, you know that there's a just a game to play with getting along with the other people. So, um, I can, I'll link our website to, in the show notes. You can check it out and see, um, if you know what I said in episode 11 matches what we have now, I don't think it does. Nick Clason (03:13): Um, so I'm just gonna give that full disclosure. You can look at and like, this stinks and I can be like, yeah, I know. Um, but anyway, uh, all that to be said, I am gonna dive into our stats on YouTube, Facebook, Instagram, and TikTok. But before I do, like I said, so thrilled to have you, if you wouldn't mind dropping a rating or a review or a like, or a subscribe on YouTube, that would be incredible. We're also trying to start gathering some questions for a couple coup a couple future q and a episodes. So if you don't mind, head to our website, link to that in the show notes as well, um, with just some, uh, questions and things that you have about regarding social media, running, social media, digital ministry, any of those types of things we would love to answer them. Nick Clason (03:53): But without any further ado, let's dive into this episode called Progress Report 2023. How am I actually doing? Let's go. What is the current state of our social media and our Generation Z demographics? First of all, let's look at some overall social media data. So what we know is that we have 4.7 billion people that are using social media worldwide. That is 59% of the population. And when you look at that through the lens of the Great Commission, go therefore and preach the gospel to the entire world, making disciples of all nations baptized them, the name of the father, the Son, and the Holy Spirit. Like you see that, that social media is actually an opportunity to preach the gospel to all nations, at least 59% of the population. In addition to that two hours and 29 minutes is the average daily time spent using social media. Nick Clason (04:51): And 73% of customers, according to a, um, a company called Wise Owl prefer to watch a video than they do prefer to read a text-based post. This is like marketing. So this is like a company saying like they'd rather watch a text ad than l read a, uh, or they'd rather watch a video ad than read a text ad. And then, um, 96% of people in the world have ever watched an explainer type of video. And finally, people are two times more likely to share video content than other content. So that's social media worldwide. Here's what we have about Gen Z. And if you've been on this podcast or listened to us any length of time, you've heard these before, but Generation Z is the first generation in history to use their mobile device more than any other device. So more than any other device, I should say combined. Nick Clason (05:44): Okay? So Gen Z is using their mobile device at a alarmingly high rate. They are not just digital natives, like they are becoming digitally dependent. And, um, I shared this I think on a recent episode as well, but Jen Alpha behind them is going to be even more digitally dependent. The mobile device is the key to all of this, and I know if you're listening, you're thinking that's bad. We need to get them away from it and uh, it might be bad. Um, I don't know that we're getting anybody away from it. So I think the question needs to shift to be like instead of how do we get people away from it? Because let's be honest right now, if you're listening to this, you're using your mobile device right now, if you're on a road trip, let's be honest, you're probably using your mobile device as your GPS today. Nick Clason (06:27): You're probably looking at your calendar on your mobile device. And are all of those things possible? Can you buy an old school GPS and um, use a paper daytimer and listen to a podcast just on your computer while you're sitting in the office? Technically, yes, but it's not very convenient, right? Your mobile device is your one stop shop, your hub for almost everything in your life. And so it's not just about social media, it is the fact that it is a lifeline. It is a lifeblood. It is everything that you do and that you use. And so the problem with that is a lot of times we try to disciple teens, gen Z, young people away from their phones when what we need to be doing is help produce within them good digital hygiene and good coping mechanisms and good, uh, skills with interacting with their phone and using, learning how to grow in their faith while having a phone as a part of their life as opposed to just discarding it and getting away from it. Nick Clason (07:25): Because yeah, we can, you know, just scale back and go to, uh, flip phones. But two things. One, probably most people are not going to opt into that. And two, it's actually more expensive and more inconvenient to do that through the cell phone companies. So how do we help move people through and, and help them grow in discipleship? I just think, I honestly think that is a sign of a time, a thing that any of us in church ministry leadership, youth ministry, whatever your role is in church staff, that's something that we're going to have to be prepared to do. That's a conversation that we need to be willing to have. And I just think that pulling back and just saying no thanks to it is not very, um, it is just, is not good stewardship of what God has given us. In fact, what I'll do is I'll link, uh, an episode to, um, one of the pro church tool shows that Brady Shearer, he actually did a response episode to, uh, a guy who was on Preston Sprinkles podcast talking about the dangers of technology. Nick Clason (08:24): And I thought that him and his co-host Alexander Mills had really, really great thoughts and responses to it, and it lines up a lot with what I think. So I'll link that episode in the show notes, if you're interested in that, go check them out. They're amazing. Love everything that they do. But go check that out. Okay. Um, further data on Gen Z, millennials and subsequently Gen Z I should say, have said that a hybrid version of church will suit their needs going forward in a post pandemic world. That comes from Bara's recent study came out about a year or so ago on Bara's six findings of the hybrid and future of the church that, um, I was already thinking about doing this podcast, but I hadn't launched it yet. So that came out right around when I launched this podcast. And, and I love that word hybrid. Nick Clason (09:06): Um, and, and Barna used that word hybrid and it's just, it's, I've, I've latched onto a lot of the data out of that thing. And so, uh, hybrid is one of the means and measures going forward that Gen Z and millennials prefer. Um, I just think we have to do that in such a way that we don't lose the good elements of in-person ministry or in-person community, um, and give them, you know, like a framework to help them grow in their faith but not become too dependent upon technology. And I just think that's a tricky balance to walk and I think that you and I are the leaders that God has chosen to help navigate that. Finally, greater than 80% of 18 to 29 year olds, which is the youngest age data available legally, cuz you can't survey anyone under the age of 18. Um, greater than 80% use at least one social media app regularly, which is the highest of all the age breakdowns between 18 29, 30 to, you know, 39, whatever the breakdowns are. Nick Clason (10:01): Um, and we can just assume that it's gonna be higher in generations younger than the age of 18. Um, and moving forward. So all that being said, social media, cell phone usage, and hybrid ministry, not really going anywhere. That's a backdrop basis for why we do this. Why I'm so passionate about hybrid ministry. If you go back and listen to the intro of episode 11, I say I'm in the buckle of the Bible Belt, Dallas, Texas, I'm at a church that barely shut down for covid and I'm in a ministry that is thriving with an in-person moment. They're not clamoring, begging, or looking for hybrid. So why did we lean into it? This is the reason why, right? Like this is why we went for some of these things. We pushed the chips in on the middle because, well, right now it may not be a priority, it may not be on the forefront of people's minds. Nick Clason (10:50): It is the currency, it is the, the native tongue of generation Z and subsequently soon to be generation alpha. And so we wanna at least be out there doing some stuff, trying some stuff. Listen, I'll be the first to say, and this is the report is gonna yield this a little bit. I don't know for sure if what I'm doing is the best way to reach disciple, preach the gospel to generation Z and generation alpha. However, the fact that we're doing things makes whatever potential future shift, um, possible, makes us be able to adapt quicker because we have cameras, we have infrastructure, we have someone thinking about it. We have, we're posting regularly, we can watch some of those trends. So rather than just sit back and wait for the picture, perfect thing, we're gonna go out there and we're gonna try some stuff and we're gonna tweak and adapt along the way. Nick Clason (11:43): And we are like, I have some shifts coming and I'm gonna let you know about those at the end of the episode or in a future episode. So all that to be said, like this is why we're doing it in person is important, it matters, it's meaningful. But episode, I believe it's 42. Uh, can you be discipled exclusively online? I don't think the answer is an either or a both. And my my conclusion is that if someone really wants to learn and hone in on some of their skills, they can do that. And I gave several examples of things that I have learned without ever having any sort of in-person experience or moment. Um, my wife included, like, there are a lot of ways that you can learn and you can dive deep in all sorts of topics. And the Bible should not, does not have to be excluded from that. Nick Clason (12:30): Like, that is very much a, a possibility, um, of things that we can do. And the beautiful thing is, as a church, if we offer some of those moments and some of those learnings, we have to go with that. We compare with online stuff, we compare in-person moments, we compare authentic community, family feelings, and we confuse those two things together. That's where hybrid really has its opportunity to, to make its most like impact. I think you don't have to be either or both. And like the reason in episode 42, can you be discipled exclusively online? The reason that I don't have a relationship with any of the people from the Oklahoma City Thunder podcast, it's because I don't live in Oklahoma City. I've never had an opportunity to get to know them. I'm three hours away now in Dallas, but before that I've been like 12 hours or 15 hours away from Oklahoma City. Nick Clason (13:20): Online was the only way, it was the only path forward for learning the only path forward for education. And, and so I took it, okay? But now as a church, we can offer these things online that also supplement and go right along with what we're doing in person. All right, so how are we doing on TikTok In just 11 years, from 2011 to 2022, TikTok grew from estimated zero users to around 1 billion estimated users. That is the fastest, most skyrocketed, um, growth. It's behind Facebook at 2.9 billion. YouTube at 2.2 billion, Instagram at 1.4 billion. And then TikTok is at 1 billion. Obviously we're assuming that that's going to continue to move and grow. And so I wanna share some of our individual personalized data. And I'll be honest, TikTok has adjusted some of their algorithm. There's a lot of people even on the TikTok four U page lamenting that shift in talking and chatting through why people's views are stuck at two 300. Nick Clason (14:20): And we're squarely there. I'm just gonna lay it out for you fully, you know, completely, honestly. Um, but, but all that being said, okay, um, we started at our TikTok account in mid-September, maybe October. Um, so somewhere around there. And whenever you're listening to it, I'm recording this on May the third. And so I have the most up-to-date data based on May the third. I also shifted our TikTok account, um, the second day of March, I believe. So we, uh, right around two now at this point, um, shifted it to a business profile account, okay? And so we have the ability to have some creator tools and some deeper analytics that only really date back to March. And so we have, um, lifetime data, which we have, we are following 18 accounts. We have 236 followers, and we have 7,473 likes. Not amazing, honestly, it's not, um, most I will say though of our followers are completely organic. Nick Clason (15:18): And so you gotta think in, uh, a church that runs its student ministry, about 200 people. Um, we have reached basically 200 and, uh, 36 completely random people. Um, and TikTok followers are not the same as YouTube followers. They don't, they, they don't respond the same. Um, I've heard that from other like creators and stuff like that. All that being said, you just gotta think like 10 years ago, 20 years ago, would you as a pastor or would you as a social ministry or social media manager want the desire to have an audience, 236 people, um, that, that commit to follow you? That doesn't even include views and likes and those types of things, right? Just followers. Would you want that? And most of us would, would say yes. And so well, I might be like, man, that's not amazing. I know I'm aware of it, right? Nick Clason (16:06): Like I'm running it actively. Um, it's, it's still also not nothing, right? Okay, so what about since we converted to a business profile. So here's some of the stuff that we have. Video views 34,184, we have 308 profile views. We have 2,827 likes, we have 84 comments and we have 118 shares. Furthermore, if you dive into just specifically last week's content and analytics, um, here's what I'll do. I will link this report. I won't bore you with this, but I'll, I'll just pull out, um, at a quick glance. I haven't even like really dove into it deeply. Yeah, I think the highest view that we had was just like 269, um, with a couple of comments and the like, and you know, like 22 or something like that likes, and, and that was me filming a game of some of our students playing a game called App Store Showdown. Nick Clason (16:57): So you can see that, like, it doesn't require you being all up on trends. Like, I recorded a game, I did some edit, some brief editing, and I made, you know, I had 10 questions on it or whatever, and I made 10 slides and then I'm just sprinkling 'em out, scheduling 'em out throughout the month. So not super difficult. That is our most recent up to date TikTok Analytics. All right, so let's talk about YouTube. What is it go looking like on YouTube? You'll know that I'm a big proponent of YouTube. I think that shorts are much more advantageous to use right now. And I also think that if you post, um, messages or any sort of like spiritual content than all of your short form content, because by the way I should have said this earlier, everything we're doing is short form content on all of these platforms. Nick Clason (17:46): Like, there's barely any other strategy around anything else. And so if you have those, having something longer on YouTube allows you to push your content, um, and push your people or anyone that stumbles across any of your videos to follow you for longer form stuff. YouTube is the second or third, depending on who you talk to, largest search engine in the world. And if it's considered third, it's only behind Google Images. So it's Google, Google images, and then YouTube. If Google, if you consider Google images a part of Google, then it's the second, right? Because Google and Google images are the same. And then YouTube is the second. So our analytics, we have 126 current subscribers in the year 2023, which is our YouTube channel's only been around since January of, uh, first of 2023. We have gotten, um, 52,432 views in our videos. We've had 291 hours of watch time and our subscribers are up to, uh, up by 125, cuz I think I subscribed before it launched in in January. Nick Clason (18:50): Um, so 126 subscribers. Um, our top performing long form video has gotten 56 views, four hours of watch time, um, I think 18 subscribes. And then our, our analytics, our channel analytics is that we have 32,000 unique viewers, 42, um, returning viewers, and then, uh, plus 80 on subscribers from people who have, uh, come across our stuff on you. All right, so what about Instagram? While Instagram is skewing older and older being used primarily by millennials, there's still 62% of us teens that claim to be users of Instagram. Our Instagram, like most of you, you probably have had an Instagram account for a while, and that's the same with us. We inherited an Instagram account of all the things. TikTok was new, YouTube was new, and our Facebook page is uh, also a retread. But the main thing we're doing on Facebook is our parent group, which is also new. Nick Clason (19:49): So Facebook, Instagram, something that has already existed. Everything else completely brand new. So all the data I have been, I have been sharing with you is from things that, um, are completely brand new. So we inherited an Instagram account, so these stats are gonna be a little more leveled off. Two reasons. One, we already had a pretty big following on there, so we're not gonna see some of that skyrocketed type growth. And secondly, um, it's, it's skewing older and it's being used less and less by current Gen Z teenagers. So we've had 1,829 profile visits. Um, in the year 2023, we have 785 Instagram followers. Um, I have age demographic breakdown, but the highest, honestly 20% is 35 to 44 year old women. So we just got a all moms on there, right? Um, we do have 18 to 24 year olds and it doesn't go younger than that. Nick Clason (20:40): Um, as a high, that just might be also cuz teenagers have to lie about their age to get on there. Um, and then Instagram reach is 122,872. Um, they say that that's a 0% change though, so we're pretty much holding steady. Uh, that being said, we have reached, since January 31st to April 30th, we have reached 40,900. We have, uh, 576 accounts engaged and we have 785 total followers. So I say all that to say like, while Instagram is slower and whatever, there are still valuable data happening here on Instagram. 32% of users on Facebook are teenagers. That's not a lot. Is it worth doing? It's not a lot. It's also not nothing. And, um, you can very seamlessly link your Instagram and Facebook. And so I don't even go to Facebook. I literally post on Instagram and also double post on Facebook. And so, like I shared a couple episodes ago, um, the lottery ticket vibes, um, of just posting it in four places, sometimes some's gonna hit and sometimes it's gonna hit over on Facebook. Nick Clason (21:49): And so our page and profile data, which are the things that have existed, but we've, um, recently revitalized a little bit. We've had 656 page visits, that's up 283.6%. We have, uh, reached 26, um, on our post reach tw uh, I'm not, I'm not, I'm sorry, not 26. 23,000. Um, our Facebook page reach is 37,803. Um, but probably the best thing I think that we have going on in the last 60 days, we've added 80 total members to our parent Facebook page and none of that, zero of that is from organic growth. That is all from like people in our church. We send out an email, they click, they join our Facebook group. All right, so in conclusion, uh, I'm not stopping, right? Like we're gonna keep barreling forward. I've been posting three times a day, um, five days a week on all of these platforms. Nick Clason (22:45): I do think one of the things I want to do is I have been focusing a little bit more just, you know, full disclosure on quantity, uh, as opposed to quality now that I'm trying to put crappy stuff out there, but by posting three times a day, 15 different posts a week, like that just becomes a lot. And it's hard for every single one of those to be really good and really meaningful. And so I wanna start spending a little bit more time on the edit, um, which is just going to have to ultimately reduce the number I'm doing. Uh, that being said, I don't know that I'm gonna see much of a depreciable drop off from three to two. And so really like I'm trying to do like one spiritual post a day and one fun or interesting post a day. Like I said, I'm not just like some consultant out there trying to like get rich tell you a bunch of stuff and not care about the results. Nick Clason (23:32): Like I am a youth pastor. I am trying to live into these hybrid moments. And so I just wanted to share with you, I pulled some of these results for the first time, uh, for a work thing and I wanted to share with y'all. I mean, here's the thing, right? Like none of these numbers are outlandish. And the reality is like, I, I don't think they are. Maybe you heard them and you're like, wow, that sounds crazy. Like I'd love that. Let me just encourage you, lean in, like you can do this. Like nothing I've done in my personal opinion is that insane, that difficult, that crazy, that hard to, to come by. So just wanna encourage you, uh, you can get these same results cuz we have been very much middle of the road with our results. Nothing viral, nothing crazy. So just go for it, lean in, make it happen. Nick Clason (24:14): You can do it. Hey, as always, so excited to have y'all with us for this episode. If you're not subscribed to the YouTube channel or us on podcast, please do that or consider a rating or a review share with a friend. Help us get the word out. That would be phenomenal. We would love it. Um, we also wanna let you know about our 100% completely free ebook. Um, there are also some free downloads in this episode, the report, the analytics, um, other episodes and show notes and things that we've talked through. And go check all of those things out. That's at hybridministry.xyz/047 And until next time, and as always, don't forget, stay hybrid.

Visit Brady at https://prochurchtools.com/Listen to Pro Church Tools: https://podcasts.apple.com/us/podcast/the-pro-church-tools-show-with-brady-shearer/id848673237Check out the Digital Missionary Academy

In this episode, we explore the unique position of churches and their advantage in creating content for their audience. While other organizations, like a dentist's office, have to juggle digital media on top of their regular duties, churches already have content that can be repurposed for social media. In part 1 of We discuss the difference between rebroadcasting and repurposing and who would be best suited for each approach. We also cover the advantages of repurposing church content, including cost-effectiveness and mission effectiveness. Join us as we delve into the world of repurposing content and why it's essential for churches to consider.

In today's episode Heather sits down with author Shannan Martin for the final installment in our four-part series “Who Is My Neighbor?” Shannan says don't wait for community to just happen. Instead, she encourages us to become the type of neighbor that creates and inspires community. Heather and Shannan discuss practical ways we can better live out our calling as Christ followers, right where we are. Heather also chats with our favorite social media expert, Brady Shearer, about Meta allowing us to buy blue check mark verification on Instagram and Facebook. Should we pay for verification? Will it help you or hurt you? Brady's tips will add more tools to your social toolkit. Guest Bio Shannan Martin is the author of The Ministry of Ordinary Places and her latest book, Start With Hello: (And Other Simple Ways to Live as Neighbors). Based in Indiana, she is a speaker and writer who works as a cook at The Window, a local nonprofit dedicated to feeding its community. Host Bio Heather Thompson Day is an associate professor of communication at Andrews University in Berrien Springs, Michigan. She is the author of eight books, including I'll See You Tomorrow and It's Not Your Turn. Reach out to Heather on Twitter @HeatherTDay and on Instagram @heatherthompsonday. Viral Jesus is a production of Christianity Today Host and creator: Heather Thompson Day Executive Producer: Ed Gilbreath Producer: Loren Joseph Associate Producer: Azurae Phelps Mix Engineer: Alex Carter Director of CT Podcasts: Mike Cosper Learn more about your ad choices. Visit podcastchoices.com/adchoices

In part 2 of our conversation with Brady Shearer, Dan dives into what the 1 page church social media plan is, and how churches have entered an era that finally gives them an advantage in the social media world. For more info about Brady Shearer and Pro Church Tools go to: https://www.nucleus.church/ https://prochurchtools.com/ https://www.instagram.com/bradyshearer/ https://www.youtube.com/user/ProChurchTools […]

In today's episode Heather shares part three of our “Who Is My Neighbor?” pod-class series. She is joined by QuaWanna Bannarbie and Bethany Rivera Molinar, two of the gifted contributors to Voices of Lament: Reflections on Brokenness and Hope in a World Longing for Justice, a new book inspired by Psalm 37. In their candid conversation with Heather, QuaWanna and Bethany invite us to lean into the spiritual practice of lament and reflect on its power for both personal and social transformation. If you missed it, please go back and listen to last week's episode with author Karen González on “Seeing Our Immigrant Neighbor.” This week Heather also chats with our favorite social media expert, Brady Shearer, as he shares his thoughts on how to use good storytelling to stop the scroll. Guest Bios QuaWanna Bannarbie and Bethany Rivera Molinar are two of 29 Christian women of color whose writing forms Voices of Lament: Reflections on Brokenness and Hope in a World Longing for Justice. Edited by Natasha Sistrunk Robinson and inspired by Psalm 37, with its outpouring of emotion about the human experience as an inspired starting place, these 29 women, representing an inclusive, intergenerational sisterhood of clergy, poets, entrepreneurs, creatives and more, make public their private stories. In so doing, they both model and offer a way to hold the tension of injustice and heartache with hope and love. Host Bio Heather Thompson Day is an associate professor of communication at Andrews University in Berrien Springs, Michigan. She is the author of eight books, including I'll See You Tomorrow and It's Not Your Turn. Reach out to Heather on Twitter @HeatherTDay and on Instagram @heatherthompsonday. Viral Jesus is a production of Christianity Today Host and creator: Heather Thompson Day Executive Producer: Ed Gilbreath Producer: Loren Joseph Associate Producer: Azurae Phelps Mix Engineer: Alex Carter Director of CT Podcasts: Mike Cosper Learn more about your ad choices. Visit podcastchoices.com/adchoices

In today's episode Heather sits down with Karen González for part two of our four-part pod-class titled “Who Is My Neighbor?” If you're joining us fresh, make sure to catch last week's episode where we opened the series with Native American Bible translator Terry Wildman. This week, Karen challenges us to question our positionality as we engage with the stories we love in Scripture. “We will discover that we're not Joseph; we're Egypt.” Heather also chats with our favorite social media expert, Brady Shearer, for this week's Social Toolkit. Brady explains why he believes social media is not just a tool for ministry; it is ministry. Guest Bio Karen González is the author of The God Who Sees. She is a speaker, writer, storyteller, and immigrant advocate, who herself immigrated from Guatemala as a child. Karen is a former public-school teacher and attended Fuller Theological Seminary, where she studied theology and missiology. For the last 13 years, she has been a non-profit professional, currently working for an organization based in Baltimore, MD, that serves refugees and other immigrants. Her latest book is called Beyond Welcome: Centering Immigrants in our Christian Response to Immigration. Host Bio Heather Thompson Day is an associate professor of communication at Andrews University in Berrien Springs, Michigan. She is the author of eight books, including I'll See You Tomorrow and It's Not Your Turn. Reach out to Heather on Twitter @HeatherTDay and on Instagram @heatherthompsonday. Viral Jesus is a production of Christianity Today Host and creator: Heather Thompson Day Executive Producer: Ed Gilbreath Producer: Loren Joseph Associate Producer: Azurae Phelps Mix Engineer: Alex Carter Director of CT Podcasts: Mike Cosper Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode Nick Recaps each step of the Church Social Media Framework for 2023, and he puts it all together. Get your notebooks out (or head to the transcripts) to take notes as we go quickly through all areas and social channels and lay out a church social media and marketing strategy. Follow Along on YouTube: https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g TikTok: http://www.tiktok.com/@clasonnick Transcripts: http://www.hybridministry.xyz/040 SHOWNOTES //TRAILER https://www.hybridministry.xyz/034 //YOUTUBE https://www.hybridministry.xyz/035 //TIKTOK https://www.hybridministry.xyz/036 //FACEBOOK https://www.hybridministry.xyz/037 //INSTAGRAM https://www.hybridministry.xyz/038 //EMAIL, TEXT & WEBSITE https://www.hybridministry.xyz/039 COMPLETE YOUTUBE PLAYLIST https://www.youtube.com/watch?v=1YCREabCjGg&list=PLngXlSr64YaIbzg_DNJrTrCtBHQnxcOVo&index=1 NUCLEUS WEBSITE BUILDER: https://www.nucleus.church TIMECODES 00:00-02:24 Intro 02:24-06:08 Becoming All Things to All People on Social and Digital Media 06:08-08:36 Step #1: A Good Church Website 08:36-11:08 Step #1 after the Website: YouTube 11:08-17:53 The Full Weekly Social Media Strategy 17:53-20:10 Better Weekly Church Emails 20:10-21:59 Outro and Final Encouragements TRANSCRIPT Nick Clason (00:00): Well, hello everybody. Welcome back to another episode of the Hybrid Ministry Show. My name is Nick Clason. I am going to be your host. And in this episode we are taking the last, uh, several episodes where we talked through YouTube, TikTok, Instagram, Facebook, email, text, website. And then we're gonna put it all together and hand you the perfect custom package social media plan for your church here in 2023. Excited to have you with us. As always, wanna let you know that every single episode we provide for you transcripts, you can head over to hybridministry.xyz for this episode. You'll go back slash 0 4 0 for episode 40. Also, we are on YouTube, so go ahead and click the subscribe button over on that. And finally, every little, uh, piece of content I pull out for these episodes, we also post those over on TikTok, so you can follow me, hit all those things up in the show notes and any other links and articles and relevant things that we're going to be talking about. Nick Clason (01:10): I will also drop in the podcast episode show notes. Again, you can find all of that, um, just in your podcast catcher or at hybrid ministry dot x y z. Additionally, in as always, you know the drill, it would be incredibly beneficial and helpful to us if you'd consider giving us a rating or a review, a like or a subscribe on YouTube. All in any of those things, help us just be found, just be seen and get this message of hybrid ministry out to the masses a and to the world. And so if that's something that you have the time or are willing or able to do, we would greatly, greatly appreciate it. And as a thank you, we want to offer you a 100% completely free ebook. The title of the ebook is, have I already Ruined My Church's TikTok account? How to Post a TikTok from Scratch, starting at the very beginning from A to Z. Nick Clason (02:00): You can head to the show notes for a link to the ebook as well. Um, and what will come along with that is when you sign up, you'll also get a bonus throw in of the social media checklist. Everything you need to do every time you post to every single social media platform. Once again, so glad that you're with us. Let's go ahead and dive in and put all of the last several episodes together. Well, everyone, if you are just diving in, you, what you're doing is you are catching us at the sixth episode of the sixth Part Church Social Media Framework for Churches in 2023. And what we've done is we've parsed through each individual's social media platform as well as spent some time on website, email, and text. And so really we had four, and then we had an additional three that we package into one episode that was in the most recent episode. Nick Clason (02:50): And then in this episode, we're gonna take all of those facets, all of those pieces, and we're going to put them all back together. So, uh, just as a reminder, all the way back at the very beginning of this episode in the trailer, um, I'll drop a link to those in the show notes. But we started with and talked about YouTube and if you've listened to any of these episodes or even just maybe a few of them, you are probably in the boat, probably one or two camps, one, wow, good information. Thank you. No way on the earth I would have time to do any of that. And I get it right, like it's a lot. It can feel overwhelming and definitely if you have none of it started starting and launching, some of these things will feel potentially overwhelming. The other camp is you're ready to take the hill. Nick Clason (03:36): You're like, let's go. I'm all in. I believe in this stuff. I think we do need to lean more into the hybrid space and reach more people where they are. And whatever the camp you're in, let me just remind you that one of the things we talked about in the very, very, very first episode is that the apostle Paul reminds us and says that he became all things to all people. And in that way, we're gonna do that. And I'm not saying that we're gonna bend to culture and go, you know, the wayward ways of the world, but we are going to find the places that our people are and we're going to intersect and enter into their life, um, with the places that they're finding themselves. And so a majority of people are spending time on phones, on social media, and, and, you know, this is how they are living their lives. Nick Clason (04:22): Like less and less people are sitting down, uh, to browse a computer to find information about churches, websites, whatever, whatnot. But what they are doing is they are navigating, scrolling and spending majority of time on social media. Now, every demographic is a little bit different. You know, gen Xers, boomers might be spending more time on Facebook where millennials might be spending more time on Instagram. Gen Z and Jen Alpha are finding themselves on things like TikTok can be real. The fact of the matter is like we have this unique moment in history and time on social media where all of the platforms are in an alignment of what they want, short form, vertical video based content. And this is how we can provide that, and we can put that together on a social media strategy for our churches. So before you give up, before you let go, this is the why behind the, what all these reasons is. Nick Clason (05:19): We wanna show up in some of the most meaningful places of people's lives. And not because we think that like, you know, someone stumbles across a short 32nd TikTok that they're gonna like repent and give their life to Christ. But we're building a rapport, we're building a relationship. We're showing up regularly in the places that they also are finding their time to show up. And that's what the Apostle Paul, that's what missionaries, that's what pastors would do. So how can we, how can you position yourself and leverage yourself as a church to show up in a spot where you can help build trust and build rapport with people so that yeah, one, you are building a relationship, eventually down the line, they do make a decision, make a commitment, and become a more committed and devoted follower of Christ. So step number one, the first thing that you're gonna want to do is you're gonna want to have a good church website. Nick Clason (06:16): Your website is sort of the backdrop and the, or the backstop you, if you will, of all of your social media platforms. For any of you who are baseball fans, you know that behind every, uh, catcher, um, there's a backstop. And so a pitcher throws and if the ball goes too far behind them, the ball gets stopped by what is called the backstop. And you can, you're gonna kinda want that as your website. It's also gonna sort of be your kind of home base. I'm very into baseball analogies this morning, apparently went to a baseball game last night. Uh, nonetheless, you want these things to sort of be your place where people can know, um, where they can always turn to. And so all of your social links should be able to go out from your websites as well as if you ever need to just embed a video or a resource or something like that, you need to have a website that is mobile friendly. Nick Clason (07:08): Um, and that is also, you know, probably, let's be honest, even mobile first one that feels familiar to people, one that looks like other, um, websites that they're spending their time on. And so if you don't have a website yet, odds are you probably do hone that in a little bit. Um, get that built out so that it's a little bit more user friendly. Um, and begin to think about how can you create even like blogs or resources or other additional pieces of content that can go with and supplement some of the other social media things that we are gonna be talking about. My all-time favorite website builder is from Nucleus. The guys up in Canada, pro Church tools, Brady Shearer and those guys. Phenomenal website builders. So easy. So user friendly and built four churches and four pastors. And you don't need a lot of like website information. Nick Clason (07:59): Know how knowledge to pull one of those off. So if you, um, are thinking about starting one or you're like a side ministry youth pastor and you have the go ahead from your senior pastor or communications team to build some sort of like additional website, this can be a great one. Stop shop. It also, excuse me, it also has podcast like functionality, sermon, um, upload places where you can link YouTube videos, all those types of things. So let your website kind of be your first stop, your first shop on, um, creating a backstop and creating a home base for everything else that we're about to talk about. Nick Clason (08:38): All right, so what about, uh, what, what's the first step then? All right, so the first step I would say and I would recommend is that we make it YouTube begin recording and putting up long form YouTube videos of your content, of your sermons from the weekend. And if you, um, did not go back and have not listened to the YouTube episode, uh, one of the things that I have been recommending, and one of the things that we have been doing in my own church in my own context is we don't have the framework and the infrastructure to like live stream our student ministry services. And so instead of, uh, buying cameras and hooking it up to the soundboard and just posting a video of me or anyone else on our team teaching, we are actually sitting down in front of a camera, much like I'm doing right now and just pre-filing our message, talk our message content that allows us to craft it and hone it specifically for YouTube, make it better YouTube length, create YouTube hooks. Nick Clason (09:40): I can do some post-production editing type stuff, but then that also gives me like video clips that I can use later, oh, excuse me, that I can use later on down the road in and for social media. And so starting with YouTube as your spot, the other reason why that's important is because as we go, we're going to incorporate and use TikTok, Instagram reels, Facebook reels, and YouTube shorts. We're going to use all of those things. And if we're posting little, little snippets of, of the sermon of the message at the end of it, you can just have a ender screen that says, watch the full video on YouTube. And so when you do post something that goes viral or, or is seen by more people than just those who are following you or your church, what you can do is you can be pushing them to a longer form piece of content. Nick Clason (10:30): It's pushing them down that funnel, you're building a relationship with them and maybe they see a few of your messages, 1, 2, 3, of just the little clips until finally they're like, maybe I do wanna hear this message. Maybe there is something interesting and enticing that's gonna want me to click and hear the full version of this message. And so that's why I recommend starting with YouTube, starting with filming your messages and getting them posted up there, PA pr, use all the YouTube practices, use good thumbnails, use good titling, put 'em in playlists, use SEO related things, and all of that information is available for you and to you. In the YouTube episode that we talked about, Facebook reels, Instagram reels, YouTube shorts, and TikTok, I would recommend posting anywhere from 10 to 15 pieces of short form content per week. That is on average two to three pieces of content per day when you're in the growth phase. Nick Clason (11:28): If you're not in a phase where you're looking to grow and get a lot of awareness and people seeing you, um, then you still wanna try and remain consistent and you can maybe back that down to just one per day. Um, but what I would recommend is that you can, like I said, use the clips from your YouTube teaching video pre-filed and put them on your TikTok and Instagram reels account. I would also then aim, uh, to use things like trending sounds, trending hashtags, uh, templates that you see in cap cut. You know, the more time that you spend on TikTok personally, you're gonna know these things. And if you're like, well, that's not me, that's okay. Um, I would, I would beg you and recommend that you reach out and find someone in your church who's Gen Z, who's younger or who's a teenager, um, and who might have some ideas of things that you could do. Nick Clason (12:18): But keep in mind that the trends, they are quick. I mean, I remember at one point, um, I bookmarked one on like a Thursday and I came back around on Monday and it wasn't a thing really anymore. So you kind of just gotta jump on it and post it when it's available and ready to do that. So don't miss out on those. Hop onto those. And some of those things are, are the things that are gonna help you get discovered the most by outside people because it's, it's a popular thing in the moment. And so TikTok is pushing those pieces of content and you'll know the ones that are trending when like you get on TikTok yourself or Instagram or whatever, and you see it 2, 3, 4, 5 times in like one sitting, one stint. You know, it, it's just one of those things that like, it just keeps recurring. Nick Clason (13:03): You're like, okay, how can I use this? And if you go back even before the six part church social media framework, we did an episode on YouTube trends. And one of the things that they found was that they said, uh, consumers, um, are looking for content creators who are going to post like mem ified content or they're going to make jokes about like certain things in pop culture or whatever. So that is a thing that is both culturally relevant and I think it also can work for your churches. And so if you are using, um, TikTok, any of those things, think of it less of like a mini sermon posting platform and more of like a meme, a funny account like that. That's really why people are getting on those apps. They're getting on those apps to be entertained. What about Instagram? So Instagram that everything I just said, that's your Instagram reels strategy, however, there's more to do on Instagram. Nick Clason (14:00): So, um, what I'll do is, um, and I laid this out in the Instagram, uh, podcast, but on on your feed, if you hired me and you're asking me to like, uh, consult your church, this is what I would propose. I would propose a me Monday, 10 memes, curate them all throughout the week and then post your 10 best memes in a carousel post. I would recommend a TikTok Tuesday where you post one of your tos also to the feed. I would do a Wednesday night recap of what's going on in your church. So maybe like a carousel post of all the ministries that are meeting that night. Uh, if not, like I'm a youth pastor, so our main kind of night is Wednesday anchors us. And so I would do, um, if I don't have the ability to do photos, I would just do like a recap post. Nick Clason (14:45): Um, on Thursday I would do some sort of like recap from your message. Uh, on the week on Friday I would do a photo dump of like, uh, a week in the life of my church. And then Saturday I would do either a sermon quote post or an invite back to church Sunday post. And if you don't wanna post Sunday, uh, then save that quote post for Sunday and do a, use the like Saturday invite to church post. There's a seven day posting strategy on your Instagram feed on stories. Uh, I would also focus on engaging heavily in your stories with your people. That's sort of the spot to kind of go back and forth and that's where your actual followers are going to be engaging and interacting with you. Um, and so you can take any of the other like Instagram real content that you've been posting that didn't also post to the theater that maybe didn't do as well. Nick Clason (15:32): And you can also share those to your, uh, Instagram stories. And then you can use things like slider tools, question tools, true or false tools, poll tools, uh, question stickers and engage with your audience in that way. And so you can use the content you're already using and just repurpose it and push it out for stories. Other fun story ideas beyond reels are things like you can do like hot takes, like hot take oatmeal, oatmeal, um, raisin cookies are the best cookie. And put a little slider thing with like the fire emoji. Are they gonna slide it all the way down cuz they don't agree or all the way up cuz they do agree. You can do, uh, sermon recap quizzes or um, like total recall things like, I love things where you watch, have 'em watch a little clip and then you ask 'em a question about the clip they just watched. Nick Clason (16:19): Uh, you can do things like polls, you can do things like games. Um, take any game that you would maybe play on like a screen in your room, uh, especially if you're like youth pastor and you can just adapt it to Instagram. You can also post prayer requests and ask people like, what's going on in your life? How can we be praying for you? Stories have a lot, a lot of potential to help engage with your people one-on-one. So what would I do on Facebook? So like we talked about back in the Facebook episode, you should have a page that's your place where you're gonna be able to start throwing money towards ads if that's something that you're interested in or that you want to do. But I would also have a private group where you can have people. Um, and that's where you can really segment things out. Nick Clason (16:58): So parents of students, parents of kids, members of your church. And that's really where I would just spend the majority of your time. And in there I would do a very minimal amount of things. I would, uh, send like a weekly email of some sort. And if you have a good website, you don't need to make your email announcement heavy. You can make your email one story plus one call to action and that's it. And then you can take that good story that's gonna have a little bit more of like a blogy type vibe and you can also post that in your Facebook group with like an image that relates to the email of what's going on. And then I'll just post like one or two other things like, um, share, you know, share, share a photo of your view right now, um, bible emoji quizzes, just fun, quick kind of hitter things that you can post in there. Nick Clason (17:47): But then just let the group do its thing. Let the people drive the remainder of the content. I would also recommend sending out an email and a great to do that is Tuesday, it's historically been one of the like email days. They've done all sorts of studies on it. So schedule an email to go out by Tuesday morning at 9:00 AM then that way your people are gonna get used to it in a rhythm of expecting an email from you at the same time. Uh, if your email center gives you the opportunity to schedule it, I would definitely recommend scheduling it. That way you can get a little bit ahead and you don't have to just be chasing your email every single week. Uh, I would also perhaps consider linking some of the current messages in your email or any of the other things you wanna do on social media, any of the things you're trying to do to lean into the hybridization, lean into it and send links to those things in email because what it's gonna do is gonna kind of help create this like circular funnel of like hitting those pieces of content more and more and multiple times. Nick Clason (18:44): And the same thing is true with texting. You can send out registration forms, you can send out reminders of things. All those can be linked directly to your website that you have built. Again, that's your backstop. And so now you have this all-inclusive plan from website with socials including YouTube and email and texting and all of that is sort of like your package. Listen to build anything from scratch, it takes work, takes effort, whatever platform you're on, it's gonna also just take consistency. So if it's, um, like in a group text, you can text out your TikTok link, you can stage announce your new YouTube channel, um, and emails. You can invite parents to Jo to jump into your Facebook groups, whatever the case may be. But use the different platforms to help cross promote as you're starting from scratch to help build that base, build that core of those people, um, subscribing and getting on things. Nick Clason (19:36): And then a couple different times a year, run a blitz, get it like a big deal of a thing going on. Like right now, for example, I'm gonna date this because this is gonna come out after, but during March Madness we've been doing like a, a serial bracket in our youth ministry where people are voting on serial matchups and um, we've been using our parent email to help push and promote, um, the serial things, you know, going on in our, our ministry. So those can kind of help balance both the in-person and the online. And that's where you really get to see and use that hybrid stuff. Reminder, do not forget that God has placed you strategically where he has placed you. And while all of that slew of things may seem overwhelming, don't forget two things. One, just take one step and two, that's why we have transcripts. Nick Clason (20:29): So you can go back and you can parse that out and you can take that a little bit slower. If you were listening at 1.5 or two times speed, go back to the transcript and lay some of those things out. What is your next step if you're, if you've got nothing going, get a website Bill. If you got a website, then go ahead and get a YouTube channel you're not posting regularly. Start pre-filing your content, you know what I mean? Like, just take it one bite, one step at a time. You don't have to have it all done tomorrow. This is just my proposed and my recommended church YouTube strategy. And I think more, what I would say of all things is that at some point churches are gonna have to realize that social media is more than just a side gig or a volunteer role. Nick Clason (21:12): It is a full-time effort for somebody to pay attention to, to watch the analytics, to know what's going on. And so good luck to you as you navigate this, as you embrace it. We are always here. Please don't ever hesitate to reach out hybrid ministry.xyz for questions, for comments, for concerns, or follow us on YouTube or TikTok to hit us up in the dm, shoot us a message. However we can help. We wanna remind you that we are here, we want to give you guidance, point you in the right direction, but blessings on you, blessings on your ministry. And as always, never forget to stay hybrid.

In today's episode Heather sits down with brothers Darin and Jordan Starks, hosts of The Just Different Podcast, to talk about how they built an engaged podcast community. Darin and Jordan speak transparently and wisely about topics such as love, sex, purpose, and shame. They also share their experience with mentorship, finding their “why,” and why they believe God doesn't need us to be perfect, just available. Heather also chats with our favorite social media expert, Brady Shearer,, about how to handle trolls and negative comments on your page. Brady offers the acrostic R.I.D. as a handy guide to his three recommended options: Respond, Ignore, or Delete. Guest Bio Darin and Jordan Starks are brothers and hosts of The Just Different Podcast, a weekly show that covers everything surrounding faith, life, and culture. Their conversations feature the perfect combination of biblical truth, personal experience, real-life issues, and humor. Host Bio Heather Thompson Day is an associate professor of communication at Andrews University in Berrien Springs, Michigan. She is the author of eight books, including I'll See You Tomorrow and It's Not Your Turn. Reach out to Heather on Twitter @HeatherTDay and on Instagram @heatherthompsonday. Viral Jesus is a production of Christianity Today Host and creator: Heather Thompson Day Executive Producer: Ed Gilbreath Producer: Loren Joseph Associate Producer: Azurae Phelps Mix Engineer: Alex Carter Director of CT Podcasts: Mike Cosper Learn more about your ad choices. Visit podcastchoices.com/adchoices

On this episode of the MyCom Church Marketing Podcast, we are talking to Brady Shearer, CEO of Pro Church Tools, who says the new era of social media that is dawning is one in which churches finally have a massive advantage. For more info about Brady Shearer and Pro Church Tools go to: https://www.nucleus.church/ https://prochurchtools.com/ […]

Today's episode concludes our four-part, pod-class series on mentorship. And what better way to finish than with godly wisdom and inspiration from another one of Heather's favorite online mentors? We're thrilled to welcome Beth Moore to Viral Jesus. Last week, Jo Saxton guided us through practical tips on what mentoring is, and why we need to cultivate environments that allow us to use our gifts. This week, in often emotional chat, Beth helps us to decipher the voice of God and explains why Scripture is crucial to that process. She also encourages all of us to look for opportunities to be mentors, even if we've never had one ourselves. Heather also sits down with our favorite social media expert, Brady Shearer, to learn about the strategy of inspiration over information when it comes to posting online content. Brady is the director of Pro Church Tools and the church-software platform Nucleus. His work focuses on helping churches navigate the biggest communication shift in 500 years. Make sure to let us know your thoughts about this segment by typing in ViralJesusPod on Instagram or Twitter and including #ViralJesus with your comment. Guest Bio Author and speaker Beth Moore is a dynamic Bible teacher whose conferences take her around the globe. She has written numerous bestselling books and Bible studies. Her new memoir, All My Knotted-Up Life, debuted at No. 10 on The New York Times bestseller list. She is also the founder and visionary of Living Proof Ministries, based in Houston, Texas. Join Beth and Heather in person, June 9-10, at Living Proof Live in Fort Washington, Maryland. Get tickets at www.lproof.org/events. Host Bio Heather Thompson Day is an associate professor of communication at Andrews University in Berrien Springs, Michigan. She is the author of eight books, including I'll See You Tomorrow and It's Not Your Turn. Reach out to Heather on Twitter @HeatherTDay and on Instagram @heatherthompsonday. Viral Jesus is a production of Christianity Today Host and creator: Heather Thompson Day Executive Producer: Ed Gilbreath Producer: Loren Joseph Associate Producer: Azurae Phelps Mix Engineer: Alex Carter Director of CT Podcasts: Mike Cosper Learn more about your ad choices. Visit podcastchoices.com/adchoices

Welcome to another episode of Making A Mark - the show where we meet new folks and ask them 1 big question about creativity. Today's guest is Brady Shearer and we'll be answering the question: "How do you predict the future?" BRADY SHEARER: https://www.instagram.com/bradyshearer/ https://prochurchtools.com/ https://www.socialsermons.com/ https://www.nucleus.church/ ===== For more info on Making A Mark or to nominate someone as a guest, visit: http://makingamarkpod.com WATCH MORE EPISODES

In this episode, Nick combs through the 2022 YouTube Culture Trends report and dissects interesting things that YouTube discovered. To add onto that, we discuss what the digital and hybrid ministry implications should be for churches as they move deeper into 2023 and the future. How does the church shift the way it approaches ministry, not to diminsh or downplay the unchangable truths or things of Scripture, but to best set them up for relevance with Gen Z, Millenials and the next Generation of Church attenders? Listen or watch to find out! SHOWNOTES YouTube Trends Report: https://www.youtube.com/trends/report/ Nick on YouTube: https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g Nick on TikTok: https://www.tiktok.com/@clasonnick Nick's Podcast: https://www.hybridministry.xyz Full Transcript of this Show: https://www.hybridministry.xyz/032 TIMECODES 00:00-00:54 Intro 00:54-03:27 2022 YouTube Trends Report 03:27-06:22 What does all of this mean? 06:22-11:35 The Pop Culture Formation Formula 11:35-18:07 Creating Community Creativity 18:07-23:11 Multi Format Creativity 23:11-25:18 Response Creativity 25:18-28:26 The Future Exists in Dialogue of Digital Communities 28:26-32:09 The Digital and Hybrid Implications for the church moving into 2023 32:09-34:18 Outro TRANSCRIPT Nick Clason (00:03): Well, what is up everybody? Welcome to another episode of the Hybrid Ministry podcast, and now on YouTube. Excited to be with you all. We're gonna test out a couple of video options here. See how these go. I know it'll go fine. Mostly I'm testing to see how much extra work it's gonna be. But would love to have you join us over there if you want to check out for video stream as well. Something that is just another option. So we have audio, we have video, um, but everything, the home base for it is hybridministry.xyz of course, cuz hybridministry.com was taken. So I'm your host, Nick Clason, excited to be with you. And in today's episode, what I actually wanted to discuss was this idea of why should churches even care about digital and hybrid ministry? Like what is the purpose? Nick Clason (01:03): We all saw the pitfalls downfalls and the reasons why digital ministry was not a good example. Um, it was not a good thing, um, during Covid. And so we are now past Covid. We're able to live in a more semi-normal world. Why in the world should churches even care about digital? So let's go ahead and let's get this episode underway. So let's talk about some assumptions, right? Like, I think that there are some general social media specific assumptions that say that social media is void of relationship, right? Like, the point of it is, I, I I don't know, right? Like the point of it is maybe to to post, uh, post some announcements, um, and try and drum up some external, some marketing, um, marketing, so to speak, uh, examples of people who might not go to our church and we want to get them connected to our church. Nick Clason (02:08): But there's an assumption that like the real, the main thing that's gonna work is gonna be relationships of people to people inviting one another. Let me just say that, um, I've been doing student ministry social media now for 12 years, and never once has anyone of the accounts that I've ever run really gone viral, so to speak. Like we've never had more than like an inordinate amount of followers, never had more like a thousand followers. I have had a couple Instagram accounts with more than a thousand followers, but honestly like, that was not from anything that I, or we were doing. That was more an inherited thing where the Instagram account already had a high level of followers and we were just sort of like the beneficiaries of that account already having a lot of followers. So my point is nothing we did really drummed up a lot of outside interest. Nick Clason (03:03): Okay. And so this assumption that social media is not relationship based and you know, the purpose of it is to, you know, get people from the outside looking in. Yeah, I mean, yeah, that is, I think that's, I think that's a benefit. I think that, um, like we said in the last episode, the church is in a unique intersection where what you post can be both discovered by the people that go to your church, but also because of the new discovery algorithms, which this is probably why in my 12 years we haven't seen this, because these new algorithms that are being made famous by TikTok and then adopted by Instagram, Facebook, and YouTube on reels and shorts are, um, new. Like this is a new territory for churches because previously your people followed your pages and your accounts, and if you wanted more people to follow it, you had to pay for it. Nick Clason (03:52): And I've, I have never done that. And so my accounts never really did that, where there were like a lot of people coming to discover our accounts. And so now we are in a unique intersection where people might actually discover your church. And what's more interesting is that all of these algorithms, there's a uniqueness where they start out geographically local. So first the algorithm from what we've learned is they're pumped out to your followers, which are then pumped out to their followers, which are then pumped out to the, uh, like your geographical region, which is why a lot of times you can geotag your posts on Instagram, on TikTok, and so you can put your city, and so the people in your city might be exposed to your information first, and then beyond that it'll, you know, go to the state and viral and whatever the case might be. Nick Clason (04:44): But, but the reality is, the, the closer that you are, the more likely that the people around you are gonna find it. And so therefore, if people in your geographical region are discovering your videos, there is an actual chance that they might hear the message of Jesus from you and then take a step to become a visitor or a first timer at your church. I mean, wouldn't that be amazing? Wouldn't that, wouldn't that be one of the goals that we're looking for here? Um, and again, like I said, I haven't experienced that in a lot of cases, and I think that's because that really wasn't an option up here until very recently. Um, however, there's still the argument that like, no one's gonna come to our church based off of that. And that might be true. And I think that it depends on your style of church, if you're, um, a more of an outreach centric church that you want that. Nick Clason (05:34): And so you're gonna be more gung-ho about this idea. And if you're more of a discipleship centric church, which tends to be a little more inward facing, um, not because you believe that that's more valuable and more important, but that just tends to be the vibe, um, that comes with it, then you are gonna prioritize some of those relationships more over, um, like, like cold leads or, or, you know, top of a funnel marketing type of terminology to borrow from the secular world. So, um, all that to be said, there's this assumption, there's this notion that social media, um, and social ministry is void of real relationships. And I would just, I would debunk that and say that I think that that's not entirely true. Um, I agree to a point that it can be done that way and, um, that, that this ministry, that this focus in your church needs some very particular and very, um, deliberate attention. Nick Clason (06:34): Like it cannot just, in my personal opinion, it cannot be put on autopilot anymore. It cannot be put on the back burner. There needs to be a person more than a volunteer and more than someone's like, uh, section of their full-time hours devoted to social media. Like you probably need a full-on person, um, not someone to do double duty. Like, like even right now, um, I am a youth pastor, but I'm like on a team of three and of the three, I'm the one tasked with digital and video and social media, website, whatever, right? Like that in and of itself is a full-time job. And sometimes my youth ministry duties have actually, like, you know, this week I had to make calls to interview students about baptism, um, and we're onboarding a bunch of new students to volunteer. Like sometimes those things feel like they're in the way of my digital stuff and that, that's out of balance for me personally. Nick Clason (07:34): Um, but that's my point in saying that this digital of it's all consuming, it just takes up such a gigantic portion and it it is vast and it is huge. And, um, and there's a lot of opportunity and there's a lot of potential. And so to just dump it on someone as like a, hey, 10 hours of your week, like it's, that is so hard. It's gonna be very difficult for that person to be able to, you know, to make, to make, uh, that 10 hours work for them the way that you're probably hoping that it would work. So in Covid, right, we learned that we're not built to be completely isolated. And so just social, um, and that's, that's the whole, that's the whole origin of this podcast is I felt like we were debating, um, when I started this podcast in late 2022, I guess mid 2022, um, we were debating between in-person ministry and digital ministry, especially where I was, we had, we were still working and operating out of a lot of the rules that we had built for C O V with the show that we had made for C O V D. Nick Clason (08:38): Like, we hadn't let that go. We were still producing it weekly. Um, and we had found a way to pivot from strictly online to a more in-person model where groups watched it in host homes. Um, and then they discussed the, the message afterwards. And I thought it was incredibly ingenious and innovative. Um, but there were a lot of people in our church that that didn't, and they were ready to just quote unquote go back. And, you know, we had a, a marketing guy, and if you listen to some of our first, I think like seven episodes, um, Matt was actually the co-host of this podcast. Uh, we both made cross-country moves. And, um, I, I don't know what happened to him. I never got him back, really. I mean, we still talk, but he would keep saying like, yeah, yeah, I just gotta get my computer set up, gotta get my computer set up. Nick Clason (09:22): And eventually I was like, all right, Matt's not getting his computer set up. I'm just, I I got a produce weekly episode, so I can't wait on him anymore, right? So, uh, here we are and I'm just kinda doing this thing. Anyway, besides point Matt marketing, honestly, genius guru in my opinion. He said, the world we live in is now hybrid. In fact, Barna did a study, we did a couple episodes on it, I'll link to them in the show notes, um, did a couple episodes on the findings that we found from Barna study, and they, they titled it the, the state of hybrid church or something like that. And what it said, what it found was that especially the younger generations, the generations that are going to be filling our pews and churches here in the next couple years, gen Z and millennials said a hybrid, um, version of church is going to suit them very well. Nick Clason (10:11): What that often scares us with on two fronts is, number one, it feels like we're shifting away from in person. And I think a lot of times in person, and I've talked about this multiple times, I think a lot of times in person, room or moment or feeling is for the, the vanity of the pastor, and not even in like a sinful or bad way, but just like, man, getting up in front of a room full of people feels really good and you feel like you feel like you've done something and you've been somewhere and there's, there's a shot of like adrenaline into your like arm every time you get up there to preach. Even I, I find myself like finding more value from preaching to a live room of, of humans with interaction, um, like just, you know, face-to-face interaction. Um, then I, then I do from a, a TikTok video that goes viral wave over like 3000 something views. Nick Clason (11:02): Like, it just, it doesn't feel the same. And I get it. And you know what? I don't know that it is the same. I think you have a much more captive audience, even in a room of a few hundred than you do, um, with a, a short form under 62nd video that that has over a thousand something views, right? All that to be said, I'm not proposing that, that you throw one quote unquote baby out with a bathwater. We live in a hybrid world, right? So I found this stat incredibly fascinating. 76% of American surveyed ha uh, have a friend that they've met online only they've never met in person. Right? Now, you might be thinking, how is that possible? Again, if you're older, think younger generations gaming and, and you know, chat rooms and whatever and whatnot. Like of course in the nineties chat rooms were pedophiles want to hang out, and they probably still do, right? Nick Clason (11:55): But, but 76% of Americans have a friend in some way, shape or form gaming social media that they've never met in person. Like I have an anecdotal real example. I have a friend named Dan that, um, for the first three to six months of our life, or not life of our relationship life, , uh, it was strictly online. Uh, many of you know I've told this story, but I started at my last church on day one of Covid and went immediately into lockdown. So the number of real live human beings at my church that I met was very, very small. The number of real life human beings that I met on Zoom after that was very, very large. And, um, you know, I had met a decent number of the staff, at least from my interview or on my first day on the job, but then to meet other people. Nick Clason (12:49): And Dan was a, just a regular church attender volunteer who led a, a hybrid, not hybrid, actually strictly online small group. I had a relationship with Dan. Um, and, and he even said, he's like, you are like the poster child for me, or the poster example of what it looks like for somebody who, uh, says like, you can't make friends with someone online. He's like, we totally made friends, you know, with each other online. And so these are examples, both empirical data. 76% of Americans say, I have a friend with someone who's completely online. And even in my own life, like I would say I had a real relationship with him, um, it would've been great to be sitting in the same living room or whatever, but at the same time, you know what, every Tuesday night, I just got my laptop out in the comfort of my own home brew, a cup of my own coffee that I personally enjoyed more than like a cake cup that someone was gonna gimme at their house. Nick Clason (13:49): And we sat down for small group. And you know, what was funny was like our church would do this thing where like you'd watch the live stream on YouTube, and this was the archetype for our student ministry. The group's team of course, stole it, but we'd watch the video on YouTube, and then everyone would log in to their campus specific zooms via a link in the description, and then a moderator there would break everyone out into breakout rooms. So they would sort of have control over the entire call, and then they would give a warning after like an hour or so that all the groups would, uh, be, be closing down by the moderator who's just literally sitting there out in the waiting room, just kinda waiting for people to be kicked out of their breakout rooms and reassign them or whatever. Super boring job I've done a million times youth ministry. Nick Clason (14:33): Uh, so a couple times those ended and we, our entire small group just jumped off and got into our very own room, and had group until like 11 or 12. We weren't, you know, at that point we weren't talking about spiritual stuff. We were just joking around, goofing off, having fun, whatever, right? My point is, relationships can exist in an online space. You just have to be deliberate. You just have to be intentional, and you have to be able, willing, willing to massage those relationships. So let's talk about, um, some hybrid ways that relationships can exist. Nick Clason (15:14): So some of you might know this, um, but a couple weeks ago, my, my wife's mom, my mother-in-law, uh, passed away from a two plus year long battle with cancer. It was, it was rough, man, like, not gonna lie, but, um, the thing I wanna kind of extract or highlight is the moment that the day that she passed away and that it became more public because of social media. Again, another example, um, my phone was flooded with text messages. My wife's phone was flooded like threefold, tenfold with text messages. Um, every single one of those people were people that we had met in person at one moment in time or another, whether they be a family member, whether they'd be a friend, whether they'd be a former colleague or work associate from another job that we'd been at. They'd all been people we'd met in real life person before. Nick Clason (16:12): However, the relationship at that moment existed in a hybrid space. Very few people in that exact moment were with us. I mean, I, I had to drive from Texas all the way back to Ohio, so the only people with me were me and my two kids. Um, and her, she was with her sister and with some family friends, and then everybody else reached out and provided love and care and support via text message that that is an example of a hybrid relationship. You know what I mean? Um, and, and some people were people that I work with now at the church I'm at at now. Other people were people I worked, worked with in the past that reached out either way, right? Like they're all people I knew, but they're all showing up for me in a hybrid way. So, uh, I wanna talk about a few, uh, examples of like other businesses that we might interact with in the world in with hybrid sort of interactions. Nick Clason (17:22): Let's dive in examples of real life hybrid interactions. My favorite of this is Home Depot, right? I interact with Home Depot at the store level. I drive up, I go into the store, I grab 98 cents of plumbing tape, right? Uh, that's an example of me interacting with Home Depot at a physical level. Okay? All right. So another example of course is me interacting with Home Depot at an online level. I might go on the website and I might see how much of a certain item is in stock that, but I'm not in the store. I'm completely in my house. I'm looking at all my computer on the app, but the, the app actually is my favorite feature. When I'm in the store. I almost never, like, if I walk around in the store for like more than two minutes and I can't figure out where an item might be, I immediately pull up the app, which often I've uninstalled from my phone, so I reinstall it. Nick Clason (18:25): Then I like, almost, the first thing I do when I walk into Home Depot is begin to reinstall the Home Depot app, find my local Home Depot, the one I'm physically standing in, and then I look that item up, whatever it is, to try and find it, and then it'll tell me exactly where it is, what aisle, what bay, and how many more they have in stock. I love that feature. That's hybrid. I'm in person, I'm in the store, but I'm interacting with a digital piece of technology, uh, you know, for my relationship with Home Depot. Another o another example is a dentist office, right? You go to a physical visit. But I love when a service like this has a great website, especially for being able to book appointments or being able to reach out. This last week, I brought my car to an auto mechanic shop. Nick Clason (19:13): I called them, not there, called them, right? That's an example of me from my house calling them. That's old school technology. You get it right? Then I show up, I'm in their office. But then when I was done, you know what they did? They sent me a text message to let me know that my car was ready. You see all these things, and I, I think like in a lot of ways, like when we talk about digitization or hybridization of church and of ministry, we don't even know what that looks like. So right now, in a lot of ways that's social media, that's video content, but the reality is like, some of this is uncharted territory. So for 2023, for right now, for someone just starting out, what are some examples? What are some ways that your church can live and exist in hybrid ministry? Nick Clason (20:01): All right, so like I said, I think a little bit of this is like pioneering uncharted territory, pilgrim's progress. Like, we don't know some of these answers, but, um, what are some examples of ways that your church can, uh, live and and be hybrid? So the first one is probably the most obvious one, and probably the easiest one, I would say is your Sunday sermon. Okay? So what are ways that your Sunday sermon can exist in a hybrid space? Well, first and foremost, right? You can, while someone is sitting in the auditorium, they can interact with and engage with your sermon notes, or they can interact and engage with, um, some self-guided like outlines or ways for them to take notes. So, like in my church, my pastor puts his notes on our church app. Um, it's honestly, it's essentially probably the manuscript that he's up there preaching with as I've looked at it. Nick Clason (20:58): Like, it's very thorough. Um, and my guess is that that's like a, that's a workload decision, right? Like he already built this. So if he just copy, if, if they or someone just copy and paste and put this into the app, uh, that's not that much more work for him. My personal favorite example is the you version events feature. So in everyone's you version Bible app that most people have downloaded on their phones, if not, definitely recommend it. Cause again, it's another way to interact with people in a hybrid way. Um, there's an events tab that you can create, like a self-guided sort of outline, and then people can, can take and add notes to certain headers or certain bible verses, um, that, that are related to or interact with the passage. And then they can also link out to like videos or other, like further discussions. Nick Clason (21:51): One of the things I try to do is I try to challenge myself to add one option of a, a link out from a u version event for deeper study or for more information, or for a longer YouTube video that I didn't, you know, didn't have time to show or didn't have time to look like fully, you know, unpack. I try to challenge myself to do that every week. Again, to just think hybrid, right? Brady Shearer has made this phrase famous, but the other, the additional 167 hours of somebody's week. So then beyond that moment, beyond that Sunday service, um, you can of course rip out the audio. Um, if you're already live streaming, um, you can have live stream, you can post those videos to YouTube. You can, uh, long form podcast content on a podcast feed. That's a way for it to be hybrid. Nick Clason (22:45): And then finally, ways for that to live on and, and find its way into that, that intersection of your church, people being reminded of the message and people from outside your church may be discovering and stumbling upon your message are short form Instagram reels, TikTok videos, YouTube shorts. Um, if you're already live streaming your content, you're sitting on a goldmine of social media content. You don't have to, uh, come up with as much social media content as you did in the past. You already have it. You have the short, or you have the long form video. Clip it up into minute segments. Find a good hook, get a good editor. And, uh, hey, if you don't have a good editor, but you're interested in it, reach out. Um, I'm interested in, uh, starting something, you know, kind on the side for myself to be doing this and serving churches in that, that way. Nick Clason (23:38): Um, I don't exactly have a framework for that or what that looks like. Hit me up on dms, on TikTok, or, you know, reach out to me via YouTube, all those links in the show notes@hybridministry.xyz. What about groups? What about relationships? How do you hybridize relationships, right? Because that's sort of the basis for this whole thing, is that social isn't, isn't built on relationships. And I would agree with that in the nitty gritty. Like when, you know, when my mother-in-law passes away, I want someone to really show up for me or really call me or really, you know, text me, um, not just, you know, interact with them at a, at a digital or social social media type level, right? But for a lot of people, the discovering of groups or finding their place or finding their people, that's half of the battle. And so if your church does not have some sort of group finder, I, I would highly recommend doing that. Nick Clason (24:36): If your church is about groups in some way, shape, or form that are open that people opt themselves into, then get yourself a group finder, a catalog, if you will, of the options available at your church for people to find and discover real authentic community. Because you and I know that community is really what changes things. It's what takes a church from their church to my church. So get on a group finder of some way, shape, or form. And then once you're in those groups, here are other ways that, that those groups exist and live in a hybrid sort of sense. You might use a infrastructure like Facebook group, you might use a GroupMe, you might use a group chat, or you might use some other tool feature that someone's gonna develop down the road. Maybe I'll do it and get rich, I don't know. Nick Clason (25:23): But, um, for the groups to have some sort of calendar of events, a place for them to have message boards with announcements, um, text messages to interact back and forth, prayer requests, all kinds of different stuff, but a place for the group to live beyond when the group meets, right? Again, the other 167 hours of that group's relationship. When is that? Where is that? When does that take place? The last area, so we talked about sermons, we talked about relationships. Now let's talk about information. You know, uh, churches more than just information people are distilled down to more than just the information that they, uh, put into their brains, okay? But like another example of ways that, that things can exist in a hybrid sort of way is some classes. So you already have your Sunday morning service. You probably already have groups. People probably can't devote too many more hours to the church, but maybe they do want to grow. Nick Clason (26:24): Maybe they want to grow in their knowledge of theology, or maybe they want to grow in, in a specific topic. Um, a dating marriage, right? Whatever the case might be. Your church with the 40 hours a week in your office can film some content and, and put up a catalog or a library of courses, like on a website or on an app, six week course, eight week course, something like that. So again, if someone's really committed, they may not have the time to drive back over to your church and sit through a class, find childcare, all the things. But once the kids go to bed, if they wanna pull up in their laptop and learn more, grow more in the area of theology, love, dating, marriage, spiritual gifts, right? Like you name it, you can offer a library of some of those content. I mean, products already sort of exist for that right now for churches, right now. Nick Clason (27:14): Media is an example of it. Um, but again, I've found that to be more small groupy content. So you can create something, you, if there's a need, you can scratch that itch, a leadership type academy. And you might even have like a leadership academy for high level leaders in your, in your, um, organization in your church that come together every so often in person. But then after they come together, if the primary goal of it is, is information and knowledge, um, and then, and information transfer, you can accomplish that for sure. You can accomplish that in a hybrid sort of way. Um, more than just short form video sermon content. You can provide short form, social media, TikTok, YouTube type content. Um, like about any topic right now, I'm doing like a little bit of a theology 1 0 1, like a deep dive into like certain areas and elements. Nick Clason (28:06): Um, and I'm putting posting on TikTok two times a week. It's a little mini-series that people probably just like randomly scrolling through, aren't gonna notice that they're all like interwoven and connected together. But in my mind they are. And so anyone who sees it, they're, they're gonna learn something more about God or about Jesus, or about creation or about salvation, or about the Holy Spirit or whatever the case might be. Um, because I don't have time to always get into all that, right? Like whatever our series is that's sort of driving and dictating, um, what's, what's being taught from the platform. But there are other necessary things that I think people, my students need to know that I don't have time for it, but this is a way that I can create time for it in the other hours of the week. Um, there are also examples and ways to do longform, you know, uh, styles not just short form. Nick Clason (28:57): So audio podcasts are huge. A lot of adults, something like 80 something percent of adults listen to three hours of podcasts a week. So, um, I think, um, Mariners, like Eric Geiger out of Mariners is doing a phenomenal job because the thing I love about him is he's conservative theologically for sure. Um, and so he's not just like out there trying to like get vanity metrics or whatever, right? But the thing he's doing is he's, he's finding ways to use the technology to teach deeper, more robust, you know, truth. And so he's doing a thing like, uh, a podcast called like the, the things that didn't make it into the sermon. Basically, if you're a pastor and you've done this before, you know that you, you prepare a load of content, but then you have to start cutting to get it down to a certain minute mark, right? Nick Clason (29:46): So he's doing a podcast on all the things he had to cut from his sermon, um, once a week to just dive deeper into more information. Um, and I, I think that that's brilliant. You know, I think that's a brilliant way, uh, to just add more value to the, the people in your church's, you know, life. Um, and if they're interested in it, that's great. A couple years ago, we, back when Facebook Live was a really big thing, me and another pastor on my staff, we sat, sat down for a thing called Tuesdays at two, and we just, uh, unpacked the sermon from sort of our eyes and our, our vantage point, you know? Um, and we would just have a conversation, um, as sort of interview style. And I mean, he was a licensed biblical counselor, so, uh, he was just a wealth of knowledge. Nick Clason (30:31): And so I, I almost operated more like as the host, and I would just toss him questions and let him sort of like unpack and untangle, you know, take the, the theology or the, the preaching and, and bring it down to more of like a boots on the ground level. At least. At least that was the goal. So all kinds of like ideas out there of ways that you can service and serve your congregation in a hybrid sort of way that is not void of relationship, that is meaningful and that people in your church will take advantage of. You just have to think hybrid. So I'd encourage you lean into it. Like I said, we're on the, a little bit the pioneering front because we had solutions for digital pre covid. It was mostly live streaming your service. Then in C O V I D, we all went full bore into it, and it was uncomfortable and unfamiliar. Nick Clason (31:24): So once restrictions lifted, we went back to what was familiar. Many of us went back to what was familiar, and I'll just encourage you to not abandon some of those things, but, but listen for and look for ways that you can show up in the other hours of your church members weeks. Those are gonna be what's important and valuable to them. Well, hey everyone, if you found this, uh, podcast helpful, please share it with a friend. Help us get the word out, hybrid ministry.xyz. We provide complete full show transcripts for every single episode that we've ever produced. Also, head to the blog section of that and you can grab our free social media checklist, what to do every time you post a social media, and our free complete guide to posting a TikTok from scratch, from start to finish. That is on there. And again, we are on YouTube now at this episode being the first one. Hey, to everyone on YouTube, check that out if you will get a link for that as in the show notes. And until next time, talk to y'all later. Stay hybrid.

José Rojas went from a 1.7 GPA to a career at the White House and a lifetime of empowering others, including the host of this podcast. Today's episode is part one of “Lessons from My Mentor,” our new four-part, pod-class series on mentorship. To kick off the series Heather sits down with Pastor Rojas, her personal mentor, to discuss the power of servant leadership. José recounts his ministry journey and explains how he learned the importance of using his influence to create transformative memories for others. We also visit with our favorite social media whiz Brady Shearer for this week's #Blessed. He responds to a critical comment on his social media post about whether or not Christians should even have a social media strategy. You do not want to miss Brady's advice for how to create more engaging social media posts. Make sure to let us know your thoughts about this segment by typing in ViralJesusPod on Instagram or Twitter and including #Blessed with your comment. Guest Bios Born in East Los Angeles, Pastor José Rojas serves as president of Puente Ministries, a ministry that exists to improve the cultures of organizations through the development of servant leaders. As a national leader, Pastor Rojas was called upon to work closely with the White House, serving under two US presidents to develop and implement a variety of humanitarian objectives that met the needs of millions of Americans. After serving in a presidential summit on volunteerism in 1997, Pastor Rojas worked with General Colin Powell to launch the national organization, America's Promise Alliance, resulting in his office launching 70 tutoring centers for underprivileged children across the United States. Brady Shearer is the director of Pro Church Tools and the church-software platform Nucleus. His work focuses on helping churches navigate the biggest communication shift in 500 years. Host Bio Heather Thompson Day is an associate professor of communication at Andrews University in Berrien Springs, Michigan. She is the author of eight books, including I'll See You Tomorrow and It's Not Your Turn. Reach out to Heather on Twitter @HeatherTDay and on Instagram @heatherthompsonday. Viral Jesus is a production of Christianity Today Host and creator: Heather Thompson Day Executive Producer: Ed Gilbreath Producer: Loren Joseph Associate Producer: Azurae Phelps Mix Engineer: Alex Carter Director of CT Podcasts: Mike Cosper Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode, Nick explores if there's value in digital ministry. What exactly is Hybrid Ministry? What are ways that the church can live out digital expressions that add value to in-person moments and in-person relationships? What are ways that the church can be more Hybrid? Everything you need at http://www.hybridministry.xyz Follow Along on YouTube: https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g Or on TikTok at: http://www.tiktok.com/@clasonnick Hybrid Ministry Discussion on the Barna E-Book Episode: https://www.hybridministry.xyz/006 TIMECODES 00:00-01:31 Intro 01:31-08:03 Assumption: Social Media isn't relational 08:03-15:13 Let's define Hybrid Ministry 15:13-17:24 How are real relationships hybrid? 17:24-20:00 The Best Hybrid versions in our culture 20:00-31:48 The Best Hybrid Ideas for Churches in 2023 31:48-33:00 Outro TRANSCRIPT Nick Clason (00:03): Well, what is up everybody? Welcome to another episode of the Hybrid Ministry podcast, and now on YouTube. Excited to be with you all. We're gonna test out a couple of video options here. See how these go. I know it'll go fine. Mostly I'm testing to see how much extra work it's gonna be. But, um, would love to have you join us over there if you want to check out for video stream as well. Something that is just another option. So we have audio, we have video but everything, the home base for it is http://hybridministry.xyz of course, cuz hybrid ministry.com was taken. So I'm your host, Nick Clason, excited to be with you. And in today's episode, what I actually wanted to discuss was this idea of why should churches even care about digital and hybrid ministry? Like what is the purpose? Nick Clason (01:03): We all saw the pitfalls downfalls and the reasons why digital ministry was not a good example. It was not a good thing during Covid. And so we are now past Covid. We're able to live in a more semi-normal world. Why in the world should churches even care about digital? So let's go ahead and let's get this episode underway. So let's talk about some assumptions, right? Like, I think that there are some general social media specific assumptions that say that social media is void of relationship, right? Like, the point of it is, I, I I don't know, right? Like the point of it is maybe to post some announcements and try and drum up some external, some marketing, so to speak, uh, examples of people who might not go to our church and we want to get them connected to our church. Nick Clason (02:08): But there's an assumption that like the real, the main thing that's gonna work is gonna be relationships of people to people inviting one another. Let me just say that, um, I've been doing student ministry social media now for 12 years, and never once has anyone of the accounts that I've ever run really gone viral, so to speak. Like we've never had more than like an inordinate amount of followers, never had more like a thousand followers. I have had a couple Instagram accounts with more than a thousand followers, but honestly like, that was not from anything that I, or we were doing. That was more an inherited thing where the Instagram account already had a high level of followers and we were just sort of like the beneficiaries of that account already having a lot of followers. So my point is nothing we did really drummed up a lot of outside interest. Nick Clason (03:03): Okay. And so this assumption that social media is not relationship based and you know, the purpose of it is to, you know, get people from the outside looking in. Yeah, I mean, yeah, that is, I think that's, I think that's a benefit. I think that, um, like we said in the last episode, the church is in a unique intersection where what you post can be both discovered by the people that go to your church, but also because of the new discovery algorithms, which this is probably why in my 12 years we haven't seen this, because these new algorithms that are being made famous by TikTok and then adopted by Instagram, Facebook, and YouTube on reels and shorts are, um, new. Like this is a new territory for churches because previously your people followed your pages and your accounts, and if you wanted more people to follow it, you had to pay for it. Nick Clason (03:52): And I've, I have never done that. And so my accounts never really did that, where there were like a lot of people coming to discover our accounts. And so now we are in a unique intersection where people might actually discover your church. And what's more interesting is that all of these algorithms, there's a uniqueness where they start out geographically local. So first the algorithm from what we've learned is they're pumped out to your followers, which are then pumped out to their followers, which are then pumped out to the, uh, like your geographical region, which is why a lot of times you can geotag your posts on Instagram, on TikTok, and so you can put your city, and so the people in your city might be exposed to your information first, and then beyond that it'll, you know, go to the state and viral and whatever the case might be. Nick Clason (04:44): But, but the reality is, the, the closer that you are, the more likely that the people around you are gonna find it. And so therefore, if people in your geographical region are discovering your videos, there is an actual chance that they might hear the message of Jesus from you and then take a step to become a visitor or a first timer at your church. I mean, wouldn't that be amazing? Wouldn't that, wouldn't that be one of the goals that we're looking for here? Um, and again, like I said, I haven't experienced that in a lot of cases, and I think that's because that really wasn't an option up here until very recently. Um, however, there's still the argument that like, no one's gonna come to our church based off of that. And that might be true. And I think that it depends on your style of church, if you're, um, a more of an outreach centric church that you want that. Nick Clason (05:34): And so you're gonna be more gung-ho about this idea. And if you're more of a discipleship centric church, which tends to be a little more inward facing, um, not because you believe that that's more valuable and more important, but that just tends to be the vibe, um, that comes with it, then you are gonna prioritize some of those relationships more over, um, like, like cold leads or, or, you know, top of a funnel marketing type of terminology to borrow from the secular world. So, um, all that to be said, there's this assumption, there's this notion that social media, um, and social ministry is void of real relationships. And I would just, I would debunk that and say that I think that that's not entirely true. Um, I agree to a point that it can be done that way and, um, that, that this ministry, that this focus in your church needs some very particular and very, um, deliberate attention. Nick Clason (06:34): Like it cannot just, in my personal opinion, it cannot be put on autopilot anymore. It cannot be put on the back burner. There needs to be a person more than a volunteer and more than someone's like, uh, section of their full-time hours devoted to social media. Like you probably need a full-on person, um, not someone to do double duty. Like, like even right now, um, I am a youth pastor, but I'm like on a team of three and of the three, I'm the one tasked with digital and video and social media, website, whatever, right? Like that in and of itself is a full-time job. And sometimes my youth ministry duties have actually, like, you know, this week I had to make calls to interview students about baptism, um, and we're onboarding a bunch of new students to volunteer. Like sometimes those things feel like they're in the way of my digital stuff and that, that's out of balance for me personally. Nick Clason (07:34): Um, but that's my point in saying that this digital of it's all consuming, it just takes up such a gigantic portion and it it is vast and it is huge. And, um, and there's a lot of opportunity and there's a lot of potential. And so to just dump it on someone as like a, hey, 10 hours of your week, like it's, that is so hard. It's gonna be very difficult for that person to be able to, you know, to make, to make, uh, that 10 hours work for them the way that you're probably hoping that it would work. So in Covid, right, we learned that we're not built to be completely isolated. And so just social, um, and that's, that's the whole, that's the whole origin of this podcast is I felt like we were debating, um, when I started this podcast in late 2022, I guess mid 2022, um, we were debating between in-person ministry and digital ministry, especially where I was, we had, we were still working and operating out of a lot of the rules that we had built for C O V with the show that we had made for C O V D. Nick Clason (08:38): Like, we hadn't let that go. We were still producing it weekly. Um, and we had found a way to pivot from strictly online to a more in-person model where groups watched it in host homes. Um, and then they discussed the, the message afterwards. And I thought it was incredibly ingenious and innovative. Um, but there were a lot of people in our church that that didn't, and they were ready to just quote unquote go back. And, you know, we had a, a marketing guy, and if you listen to some of our first, I think like seven episodes, um, Matt was actually the co-host of this podcast. Uh, we both made cross-country moves. And, um, I, I don't know what happened to him. I never got him back, really. I mean, we still talk, but he would keep saying like, yeah, yeah, I just gotta get my computer set up, gotta get my computer set up. Nick Clason (09:22): And eventually I was like, all right, Matt's not getting his computer set up. I'm just, I I got a produce weekly episode, so I can't wait on him anymore, right? So, uh, here we are and I'm just kinda doing this thing. Anyway, besides point Matt marketing, honestly, genius guru in my opinion. He said, the world we live in is now hybrid. In fact, Barna did a study, we did a couple episodes on it, I'll link to them in the show notes, um, did a couple episodes on the findings that we found from Barna study, and they, they titled it the, the state of hybrid church or something like that. And what it said, what it found was that especially the younger generations, the generations that are going to be filling our pews and churches here in the next couple years, gen Z and millennials said a hybrid, um, version of church is going to suit them very well. Nick Clason (10:11): What that often scares us with on two fronts is, number one, it feels like we're shifting away from in person. And I think a lot of times in person, and I've talked about this multiple times, I think a lot of times in person, room or moment or feeling is for the, the vanity of the pastor, and not even in like a sinful or bad way, but just like, man, getting up in front of a room full of people feels really good and you feel like you feel like you've done something and you've been somewhere and there's, there's a shot of like adrenaline into your like arm every time you get up there to preach. Even I, I find myself like finding more value from preaching to a live room of, of humans with interaction, um, like just, you know, face-to-face interaction. Um, then I, then I do from a, a TikTok video that goes viral wave over like 3000 something views. Nick Clason (11:02): Like, it just, it doesn't feel the same. And I get it. And you know what? I don't know that it is the same. I think you have a much more captive audience, even in a room of a few hundred than you do, um, with a, a short form under 62nd video that that has over a thousand something views, right? All that to be said, I'm not proposing that, that you throw one quote unquote baby out with a bathwater. We live in a hybrid world, right? So I found this stat incredibly fascinating. 76% of American surveyed ha uh, have a friend that they've met online only they've never met in person. Right? Now, you might be thinking, how is that possible? Again, if you're older, think younger generations gaming and, and you know, chat rooms and whatever and whatnot. Like of course in the nineties chat rooms were pedophiles want to hang out, and they probably still do, right? Nick Clason (11:55): But, but 76% of Americans have a friend in some way, shape or form gaming social media that they've never met in person. Like I have an anecdotal real example. I have a friend named Dan that, um, for the first three to six months of our life, or not life of our relationship life, , uh, it was strictly online. Uh, many of you know I've told this story, but I started at my last church on day one of Covid and went immediately into lockdown. So the number of real live human beings at my church that I met was very, very small. The number of real life human beings that I met on Zoom after that was very, very large. And, um, you know, I had met a decent number of the staff, at least from my interview or on my first day on the job, but then to meet other people. Nick Clason (12:49): And Dan was a, just a regular church attender volunteer who led a, a hybrid, not hybrid, actually strictly online small group. I had a relationship with Dan. Um, and, and he even said, he's like, you are like the poster child for me, or the poster example of what it looks like for somebody who, uh, says like, you can't make friends with someone online. He's like, we totally made friends, you know, with each other online. And so these are examples, both empirical data. 76% of Americans say, I have a friend with someone who's completely online. And even in my own life, like I would say I had a real relationship with him, um, it would've been great to be sitting in the same living room or whatever, but at the same time, you know what, every Tuesday night, I just got my laptop out in the comfort of my own home brew, a cup of my own coffee that I personally enjoyed more than like a cake cup that someone was gonna gimme at their house. Nick Clason (13:49): And we sat down for small group. And you know, what was funny was like our church would do this thing where like you'd watch the live stream on YouTube, and this was the archetype for our student ministry. The group's team of course, stole it, but we'd watch the video on YouTube, and then everyone would log in to their campus specific zooms via a link in the description, and then a moderator there would break everyone out into breakout rooms. So they would sort of have control over the entire call, and then they would give a warning after like an hour or so that all the groups would, uh, be, be closing down by the moderator who's just literally sitting there out in the waiting room, just kinda waiting for people to be kicked out of their breakout rooms and reassign them or whatever. Super boring job I've done a million times youth ministry. Nick Clason (14:33): Uh, so a couple times those ended and we, our entire small group just jumped off and got into our very own room, and had group until like 11 or 12. We weren't, you know, at that point we weren't talking about spiritual stuff. We were just joking around, goofing off, having fun, whatever, right? My point is, relationships can exist in an online space. You just have to be deliberate. You just have to be intentional, and you have to be able, willing, willing to massage those relationships. So let's talk about, um, some hybrid ways that relationships can exist. Nick Clason (15:14): So some of you might know this, um, but a couple weeks ago, my, my wife's mom, my mother-in-law, uh, passed away from a two plus year long battle with cancer. It was, it was rough, man, like, not gonna lie, but, um, the thing I wanna kind of extract or highlight is the moment that the day that she passed away and that it became more public because of social media. Again, another example, um, my phone was flooded with text messages. My wife's phone was flooded like threefold, tenfold with text messages. Um, every single one of those people were people that we had met in person at one moment in time or another, whether they be a family member, whether they'd be a friend, whether they'd be a former colleague or work associate from another job that we'd been at. They'd all been people we'd met in real life person before. Nick Clason (16:12): However, the relationship at that moment existed in a hybrid space. Very few people in that exact moment were with us. I mean, I, I had to drive from Texas all the way back to Ohio, so the only people with me were me and my two kids. Um, and her, she was with her sister and with some family friends, and then everybody else reached out and provided love and care and support via text message that that is an example of a hybrid relationship. You know what I mean? Um, and, and some people were people that I work with now at the church I'm at at now. Other people were people I worked, worked with in the past that reached out either way, right? Like they're all people I knew, but they're all showing up for me in a hybrid way. So, uh, I wanna talk about a few, uh, examples of like other businesses that we might interact with in the world in with hybrid sort of interactions. Nick Clason (17:22): Let's dive in examples of real life hybrid interactions. My favorite of this is Home Depot, right? I interact with Home Depot at the store level. I drive up, I go into the store, I grab 98 cents of plumbing tape, right? Uh, that's an example of me interacting with Home Depot at a physical level. Okay? All right. So another example of course is me interacting with Home Depot at an online level. I might go on the website and I might see how much of a certain item is in stock that, but I'm not in the store. I'm completely in my house. I'm looking at all my computer on the app, but the, the app actually is my favorite feature. When I'm in the store. I almost never, like, if I walk around in the store for like more than two minutes and I can't figure out where an item might be, I immediately pull up the app, which often I've uninstalled from my phone, so I reinstall it. Nick Clason (18:25): Then I like, almost, the first thing I do when I walk into Home Depot is begin to reinstall the Home Depot app, find my local Home Depot, the one I'm physically standing in, and then I look that item up, whatever it is, to try and find it, and then it'll tell me exactly where it is, what aisle, what bay, and how many more they have in stock. I love that feature. That's hybrid. I'm in person, I'm in the store, but I'm interacting with a digital piece of technology, uh, you know, for my relationship with Home Depot. Another o another example is a dentist office, right? You go to a physical visit. But I love when a service like this has a great website, especially for being able to book appointments or being able to reach out. This last week, I brought my car to an auto mechanic shop. Nick Clason (19:13): I called them, not there, called them, right? That's an example of me from my house calling them. That's old school technology. You get it right? Then I show up, I'm in their office. But then when I was done, you know what they did? They sent me a text message to let me know that my car was ready. You see all these things, and I, I think like in a lot of ways, like when we talk about digitization or hybridization of church and of ministry, we don't even know what that looks like. So right now, in a lot of ways that's social media, that's video content, but the reality is like, some of this is uncharted territory. So for 2023, for right now, for someone just starting out, what are some examples? What are some ways that your church can live and exist in hybrid ministry? Nick Clason (20:01): All right, so like I said, I think a little bit of this is like pioneering uncharted territory, pilgrim's progress. Like, we don't know some of these answers, but, um, what are some examples of ways that your church can, uh, live and and be hybrid? So the first one is probably the most obvious one, and probably the easiest one, I would say is your Sunday sermon. Okay? So what are ways that your Sunday sermon can exist in a hybrid space? Well, first and foremost, right? You can, while someone is sitting in the auditorium, they can interact with and engage with your sermon notes, or they can interact and engage with, um, some self-guided like outlines or ways for them to take notes. So, like in my church, my pastor puts his notes on our church app. Um, it's honestly, it's essentially probably the manuscript that he's up there preaching with as I've looked at it. Nick Clason (20:58): Like, it's very thorough. Um, and my guess is that that's like a, that's a workload decision, right? Like he already built this. So if he just copy, if, if they or someone just copy and paste and put this into the app, uh, that's not that much more work for him. My personal favorite example is the you version events feature. So in everyone's you version Bible app that most people have downloaded on their phones, if not, definitely recommend it. Cause again, it's another way to interact with people in a hybrid way. Um, there's an events tab that you can create, like a self-guided sort of outline, and then people can, can take and add notes to certain headers or certain bible verses, um, that, that are related to or interact with the passage. And then they can also link out to like videos or other, like further discussions. Nick Clason (21:51): One of the things I try to do is I try to challenge myself to add one option of a, a link out from a u version event for deeper study or for more information, or for a longer YouTube video that I didn't, you know, didn't have time to show or didn't have time to look like fully, you know, unpack. I try to challenge myself to do that every week. Again, to just think hybrid, right? Brady Shearer has made this phrase famous, but the other, the additional 167 hours of somebody's week. So then beyond that moment, beyond that Sunday service, um, you can of course rip out the audio. Um, if you're already live streaming, um, you can have live stream, you can post those videos to YouTube. You can, uh, long form podcast content on a podcast feed. That's a way for it to be hybrid. Nick Clason (22:45): And then finally, ways for that to live on and, and find its way into that, that intersection of your church, people being reminded of the message and people from outside your church may be discovering and stumbling upon your message are short form Instagram reels, TikTok videos, YouTube shorts. Um, if you're already live streaming your content, you're sitting on a goldmine of social media content. You don't have to, uh, come up with as much social media content as you did in the past. You already have it. You have the short, or you have the long form video. Clip it up into minute segments. Find a good hook, get a good editor. And, uh, hey, if you don't have a good editor, but you're interested in it, reach out. Um, I'm interested in, uh, starting something, you know, kind on the side for myself to be doing this and serving churches in that, that way. Nick Clason (23:38): Um, I don't exactly have a framework for that or what that looks like. Hit me up on dms, on TikTok, or, you know, reach out to me via YouTube, all those links in the show notes@hybridministry.xyz. What about groups? What about relationships? How do you hybridize relationships, right? Because that's sort of the basis for this whole thing, is that social isn't, isn't built on relationships. And I would agree with that in the nitty gritty. Like when, you know, when my mother-in-law passes away, I want someone to really show up for me or really call me or really, you know, text me, um, not just, you know, interact with them at a, at a digital or social social media type level, right? But for a lot of people, the discovering of groups or finding their place or finding their people, that's half of the battle. And so if your church does not have some sort of group finder, I, I would highly recommend doing that. Nick Clason (24:36): If your church is about groups in some way, shape, or form that are open that people opt themselves into, then get yourself a group finder, a catalog, if you will, of the options available at your church for people to find and discover real authentic community. Because you and I know that community is really what changes things. It's what takes a church from their church to my church. So get on a group finder of some way, shape, or form. And then once you're in those groups, here are other ways that, that those groups exist and live in a hybrid sort of sense. You might use a infrastructure like Facebook group, you might use a GroupMe, you might use a group chat, or you might use some other tool feature that someone's gonna develop down the road. Maybe I'll do it and get rich, I don't know. Nick Clason (25:23): But, um, for the groups to have some sort of calendar of events, a place for them to have message boards with announcements, um, text messages to interact back and forth, prayer requests, all kinds of different stuff, but a place for the group to live beyond when the group meets, right? Again, the other 167 hours of that group's relationship. When is that? Where is that? When does that take place? The last area, so we talked about sermons, we talked about relationships. Now let's talk about information. You know, uh, churches more than just information people are distilled down to more than just the information that they, uh, put into their brains, okay? But like another example of ways that, that things can exist in a hybrid sort of way is some classes. So you already have your Sunday morning service. You probably already have groups. People probably can't devote too many more hours to the church, but maybe they do want to grow. Nick Clason (26:24): Maybe they want to grow in their knowledge of theology, or maybe they want to grow in, in a specific topic. Um, a dating marriage, right? Whatever the case might be. Your church with the 40 hours a week in your office can film some content and, and put up a catalog or a library of courses, like on a website or on an app, six week course, eight week course, something like that. So again, if someone's really committed, they may not have the time to drive back over to your church and sit through a class, find childcare, all the things. But once the kids go to bed, if they wanna pull up in their laptop and learn more, grow more in the area of theology, love, dating, marriage, spiritual gifts, right? Like you name it, you can offer a library of some of those content. I mean, products already sort of exist for that right now for churches, right now. Nick Clason (27:14): Media is an example of it. Um, but again, I've found that to be more small groupy content. So you can create something, you, if there's a need, you can scratch that itch, a leadership type academy. And you might even have like a leadership academy for high level leaders in your, in your, um, organization in your church that come together every so often in person. But then after they come together, if the primary goal of it is, is information and knowledge, um, and then, and information transfer, you can accomplish that for sure. You can accomplish that in a hybrid sort of way. Um, more than just short form video sermon content. You can provide short form, social media, TikTok, YouTube type content. Um, like about any topic right now, I'm doing like a little bit of a theology 1 0 1, like a deep dive into like certain areas and elements. Nick Clason (28:06): Um, and I'm putting posting on TikTok two times a week. It's a little mini-series that people probably just like randomly scrolling through, aren't gonna notice that they're all like interwoven and connected together. But in my mind they are. And so anyone who sees it, they're, they're gonna learn something more about God or about Jesus, or about creation or about salvation, or about the Holy Spirit or whatever the case might be. Um, because I don't have time to always get into all that, right? Like whatever our series is that's sort of driving and dictating, um, what's, what's being taught from the platform. But there are other necessary things that I think people, my students need to know that I don't have time for it, but this is a way that I can create time for it in the other hours of the week. Um, there are also examples and ways to do longform, you know, uh, styles not just short form. Nick Clason (28:57): So audio podcasts are huge. A lot of adults, something like 80 something percent of adults listen to three hours of podcasts a week. So, um, I think, um, Mariners, like Eric Geiger out of Mariners is doing a phenomenal job because the thing I love about him is he's conservative theologically for sure. Um, and so he's not just like out there trying to like get vanity metrics or whatever, right? But the thing he's doing is he's, he's finding ways to use the technology to teach deeper, more robust, you know, truth. And so he's doing a thing like, uh, a podcast called like the, the things that didn't make it into the sermon. Basically, if you're a pastor and you've done this before, you know that you, you prepare a load of content, but then you have to start cutting to get it down to a certain minute mark, right? Nick Clason (29:46): So he's doing a podcast on all the things he had to cut from his sermon, um, once a week to just dive deeper into more information. Um, and I, I think that that's brilliant. You know, I think that's a brilliant way, uh, to just add more value to the, the people in your church's, you know, life. Um, and if they're interested in it, that's great. A couple years ago, we, back when Facebook Live was a really big thing, me and another pastor on my staff, we sat, sat down for a thing called Tuesdays at two, and we just, uh, unpacked the sermon from sort of our eyes and our, our vantage point, you know? Um, and we would just have a conversation, um, as sort of interview style. And I mean, he was a licensed biblical counselor, so, uh, he was just a wealth of knowledge. Nick Clason (30:31): And so I, I almost operated more like as the host, and I would just toss him questions and let him sort of like unpack and untangle, you know, take the, the theology or the, the preaching and, and bring it down to more of like a boots on the ground level. At least. At least that was the goal. So all kinds of like ideas out there of ways that you can service and serve your congregation in a hybrid sort of way that is not void of relationship, that is meaningful and that people in your church will take advantage of. You just have to think hybrid. So I'd encourage you lean into it. Like I said, we're on the, a little bit the pioneering front because we had solutions for digital pre covid. It was mostly live streaming your service. Then in C O V I D, we all went full bore into it, and it was uncomfortable and unfamiliar. Nick Clason (31:24): Um, and so once restrictions lifted, we went back to what was familiar. Many of us went back to what was familiar, and I'll just encourage you to not abandon some of those things, but, but listen for and look for ways that you can show up in the other hours of your church members weeks. Those are gonna be what's important and valuable to them. Well, hey everyone, if you found this, uh, podcast helpful, please share it with a friend. Help us get the word out, http://hybridministry.xyz. We provide complete full show transcripts for every single episode that we've ever produced. Also, head to the blog section of that and you can grab our free social media checklist, what to do every time you post a social media, and our free complete guide to posting a TikTok from scratch, from start to finish. That is on there. And again, we are on YouTube now at this episode being the first one. Hey, to everyone on YouTube, check that out if you will get a link for that as in the show notes. And until next time, talk to y'all later. Stay hybrid.

In today's episode Heather puts on her professor's hat to walk us through the social psychology behind why human beings are wired to exist in relationship with one another. Heather says this is where evolutionary biology and Christianity can agree, that human beings are social beings whose mental and spiritual wholeness depends on our connection to other people and our connection to God. We were created to exist in relationship. This episode wraps up our thought-provoking “What You May Be Getting Wrong About God” pod-class series. If you're coming in fresh, you can go back and listen to the first four installments here, here, here, and here. We also visit with our favorite social media whiz Brady Shearer for this week's #Blessed. He gives us a breakdown of how you can get someone to stop scrolling and engage with your content. Brady calls it the 3 C's: common, care, and cliffhanger. Listen in to learn how to create stickier social media posts. Guest BioBrady Shearer is the director of Pro Church Tools and the church-software platform Nucleus. His work focuses on helping churches navigate the biggest communication shift in 500 years. Make sure to let us know your thoughts about this segment by typing in ViralJesusPod on Instagram or Twitter and including #Blessed with your comment. Host BioHeather Thompson Day is an associate professor of communication at Andrews University in Berrien Springs, Michigan. She is the author of eight books, including I'll See You Tomorrow and It's Not Your Turn. Reach out to Heather on Twitter @HeatherTDay and on Instagram @heatherthompsonday. Viral Jesus is a production of Christianity Today Host and creator: Heather Thompson Day Executive Producer: Ed Gilbreath Producer: Loren Joseph Associate Producer: Azurae Phelps Mix Engineer: Alex Carter Director of CT Podcasts: Mike Cosper Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this Episode, Nick breaks down the advantage that churches have on social and with digital media in 2023 and beyond. And how your church can lean into that advantage, not only to train, equip and raise up your own members, but also to reach those around you with the message and hope of Jesus. For complete transcripts head to http://www.hybridministry.xyz Follow along on social https://www.tiktok.com/@clasonnick Or YouTube: https://www.youtube.com/@sonicsman8/featured TIMECODES 00:00-00:32 Intro 00:32-03:23 The Church has the Advantage on Social Media in 2023 03:23-05:50 The History of Social Media 05:50-06:50 The Stars have aligned in 2023 for churches on social media 06:50-09:53 - Advantage #1: Content Creation is at the Core of a Church's Weekly Work Routine 09:53-12:51 - Advantage #2: Content Creation is at the Core of the Senior Leader's weekly job 12:51-19:05 - Advantage #3: Content Creation, and the sharing of it, hits at a preferred intersection for churches 19:05-20:52 - Outro TRANSCRIPT Nick Clason (00:01): What is up, everybody? Welcome back to another episode of the Hybrid Ministry podcast. I, as always, am your host, Nick Clason. Excited to be with you wherever you are. Listen, I was gonna stay excited to be with you on this morning. I just got done with a little morning run, drinking a little morning coffee. Uh, but you might be listening to me in the evening. You might be listening to me while you're doing dishes. You, you also might be listening to me on run, wherever you are listening, said to have you with us, uh, this morning. Today, I wanted to talk about the three distinct advantages that churches have on social media in 2023. If you are anything like me, uh, the people that you follow, the algorithms that you're in especially if you've listened to the Pro Church tools or anything that Brady Shearer produces. Nick Clason (00:52): You have heard this before but in the event that you're not and I have some unique twists to it as well. I just think that wherever, wherever you are, wherever your role is, whether if you're like a ministry leader, a, a student pastor, a senior pastor, a church marketing person, a church communications person, whatever your role is, I think it's important to note that the church today in 2023 has a distinct advantage on social media, an advantage that they haven't had in, I would say, years. Um, in all my entire time as, um, a church leader, a pastor, youth pastor, I've never experienced or noticed an advantage much like what we have today. So, um, I'm excited to share that with you Before we dive in. Um, anything that you need show wise, you can head to hybrid ministry.xyz. Um, if you click on the, uh, articles or the blog section there of the website, that is where you can access our completely 100% free ebook and our 100% free checklist signing up for either one of those will get both of those resources into your inbox automatically for free. Nick Clason (02:03): So go check those out. We would love to have you there. And if you didn't know this, every single episode that we have, uh, has transcripts and is, um, put on, on the website into every episode's archive. And so that is a just completely 100% free resource that we make available to you so that you can go back and not have to listen back through, but you can read through. Um, and let me just warn you that because, uh, this podcast is still, you know, I'm still not making money on it. It's something that I am paying for out of my pocket. I have not, I have not paid Rev, who I use rev.com. I've not paid them to do the human transcription. Yep. So I'm still doing ai. Uh, so even sometimes I go back to my own archives to look for things, but, uh, sometimes it's a little bit hard to muddle through because it's AI transcribed. Nick Clason (02:53): So sorry for that. If you're out there, sponsor us, and, um, maybe we'll start springing for the human transcription so it's got a little bit more level of accuracy. Um, but hey, uh, head to the show notes for anything that we mentioned today. Um, like I said, grab our free ebook on, have I already ruined my TikTok account? A complete Guide to Posting a TikTok from Scratch. 100%. All that being said, let's dive in the three distinct advantages that churches have on social media in 2023. Let's go. All right, so 2023 social media. Here we are. Let's think about it. The church has a distinct advantage, one that they have not seen in a lifetime. I think of a lot of social media. So, um, social media historically has been a social platform, right? That's where the, the term social comes from, because humans are connecting one-on-one with other people on the other side of the screen. Nick Clason (03:45): So think Facebook started as a college, uh, on a college campus so that people could get to know one another, that they maybe haven't met people that they recognize by face. So it's very, uh, it was very built as a, uh, human to human connection sort of portal. But over time, it's evolved and it's become sort of like an, an online photo album. Different social platforms have taken on different life forms, Twitter, sort of like a micro blogging, uh, place to kind of like listen and look at things live. Like I, I use Twitter a lot for sports. Instagram was a photo sharing app. Um, and you could, you know, at its inception, you could only share one photo and it could only be Square. And so, um, part of the problem was that Facebook would, would really recommend you creating like, full online albums, like share your entire trip to Brazil with us, where Instagram is like, share the best photo from your trip to Brazil. Nick Clason (04:36): And then Twitter was like, while you're there, live tweet, right? So all of those had u had unique and completely different, um, purposes. Then throw in YouTube, which is the second largest search engine in the world. Some would say three behind Google images, but either way, they're all under the Google umbrella. So, um, Instagram, or I'm sorry, YouTube being a search engine, um, and long form video, that's a completely separate piece and style of content that is needed from Facebook, from Instagram, from Twitter. And then, oh, by the way, here, bursting on the scene is this brand new thing called TikTok, short form video, where people just do dances and goofy silly stuff. So what are we supposed to do with that? So you got photo albums, you got groups and pages over on Facebook. You got micro blogging and live tweeting things. You got Instagram, single photo sharing apps, eventually stories added in. Nick Clason (05:31): And then you got YouTube long form video, and they're all different. And so if you're a church leader, and if you're like the senior pastor and you're also keeping your social media afloat, you're just doing whatever it takes to like serve each of the platforms at its bare minimum. But now in this weird aligning of stars in 2023, I would say, because of the, um, prominence and popularity of TikTok, churches have a unique and distinct advantage that they have not had in years. And that is this short form vertical video content is now being pushed across all of the major platforms. Yes, Facebook, yes, Instagram, yes, YouTube, and obviously yes, TikTok. So your core four, your main four players that I would recommend that you as a church be active on, on social media. You can have all four accounts, and better yet, you can post to all four accounts, the exact same piece of content across all four accounts. Nick Clason (06:37): And for the first time ever, you're not dinged. In fact, you're encouraged to do that. So let's take a look at reason number one, why the church has a distinct advantage on social media in 2023. So, advantage number one is that content creation is at the core of what a church's weekly work rhythm is. So think about this, your church every single week hosts a gathering where a piece of content is delivered to a group of people. Um, think like, and that is an, that is an amazing advantage that most people don't have, because most, if you're a plumber or if you're an auto mechanic, or if you are a big box store retailer, right? You also want to be on social media. It's part of marketing, it's a part of driving up business and getting clientele and people discovering you. But what in the heck is a plumber or what is a big box store retailer? Nick Clason (07:39): Or what is a, um, auto mechanic? What are they doing every single day? They're fixing leaky drains. They're selling things to people as cashiers at Walmart. They're, they're, they're, uh, they're fixing people's cars, timing belts, right? That's what the primary like, focus of their work is. And so if an auto mechanic wants to be active and vibrant and relevant on social media, that auto mechanic is going to probably either a, take his phone with him under the car and do some tutorial videos or something like that. But if that auto mechanic is any good, he's probably really busy and he has, doesn't have time to be posting, editing, putting captions over, you know, screens. So then what does an auto mechanic do? He hires his young Gen z uh, nephew to come in and run social media, but that nephew has never touched a car before. Nick Clason (08:30): And so that nephew is just trying to like, keep their Instagram feed posted, um, and keep it active and with like, graphics and things like that, okay? The point is, an auto mechanic is not in the business of content creation. Neither is a plumber, neither is a store. Now, the really good ones are, right? And those are the ones that you probably watch. You have a leaky drain, you go on YouTube or you go on YouTube shorts, you're gonna find a plumber who's done a tutorial that's a really good plumber who's creating some content. But the reality is not a hundred percent of plumbers are doing that. Not a hundred percent of businesses are doing that. Not a hundred percent of auto mechanics are doing that. The church weekly 52, sometimes 51 weeks a year. Cause some churches take that week between Christmas and New Year's and doing online only service, but even still, they're creating content. Nick Clason (09:16): So go, I digress back to 52, 52 weeks a year, 52 times in a year, you are creating content to be delivered to somebody that is age old, that has been a part of what the church has done for decades, centuries. Um, the, so the reality is this, right? The reality is that, um, short form video content loves content, loves created, custom curated content, and the church has a unique advantage because it already is creating that content within the rhythm of what it does. Okay? Advantage number two. So not only is content creation at the core of the church's weekly work rhythm, but content creation is at the core of what the senior leadership does within the organization. Let's go back to our plumber or automechanic mechanic analogy. Usually the head, the CEO of the business is not the content creator. So if you as a plumber wanna have a popin TikTok account, you probably have to hire somebody who's good at marketing to create a Popin TikTok account. Nick Clason (10:27): If you as a auto mechanic wanna have a Popin TikTok account, you gotta bring in your nephew, okay? Now, maybe your senior pastor isn't very tech savvy. Maybe your senior pastor isn't even very active on social media. But what your senior pastor does is your senior pastor sits down and weekly writes up content. And so the head, the most, um, the, the best figurehead of your entire organization is standing up and presenting a prepared piece of content weekly. We already, we already talked about that, right? But it comes from the very tippy top of your organization. So if you were to bring in your nephew and an auto mechanic shop, the nephew's like, Hey, you should do some tutorial videos. I would imagine the auto mechanics like, bro, I don't have time for that. I get outta here with your newf fangled social media, TikTok video, things like, I, I can't go under the hood with a phone. Nick Clason (11:26): I, I don't even know how to work this thing, right? That's the difference. The senior pastor gets up weekly to prepare or to present prepared content to a group of people, to a room full of people. So that bodes well for you. Why does that bode well for you? Because your, your, uh, social media accounts on your, on, um, Instagram, Facebook, TikTok, whatever, people probably follow your church because they go to your church. And so therefore, when they see your senior pastor on a video, that's a very recognizable face that's much more recognizable than your church communications person. No offense, that's you watching this, or your digital marketing specialist. Again, no offense if that's you watching this, or even your youth pastor who you handed your phone to and said, Hey, please keep us relevant on social media. They may see the youth pastor preach 1, 2, 3, 4, 5 times a year, but they see the senior pastor preach almost weekly. Nick Clason (12:21): And so when they're scrolling through a feed and they see the senior pastor on your social media, he is going to be a very recognizable person. He's also probably your most skilled communicator. So also you can use that to your advantage. Put your most skilled, uh, oral, um, person, oral, uh, presenter out there for the, for both your church people to see, but also for other people to see, which leads us to our third distinct advantage for churches advantage. Number three is that content creation and the sharing of that created content hits at a unique intersection of what most churches are looking to do. So what are most churches looking to do? Well, you can go back to Matthew chapter 28, verse 18 through 20. Jesus says, all authority in heaven and on earth has been given to me. Therefore, go make disciples of all nations, baptizing them in the name of the Father, the Son, the Holy Spirit, teaching them to obey everything that I have commanded you. Nick Clason (13:23): And surely I am with you always, even to the very end of the age, baked within the great commission, we find something that comes from the greatest commandment. Matthew chapter 22, where Jesus says you are to number one, love the Lord your God with your heart, soul, mind, and strength. And second, love your neighbor as yourself. What is the church meant to do? The church is meant to help people learn the ways, the methods, the mission, the the content, the character, the competencies of Jesus to adopt those things. So for believers to grow more and more into the image and likeness of Jesus. And also the church is meant to go to make disciples, to reach out beyond our walls, to share and show the love of Jesus. And short form, vertical video content hits at the intersection where both your church people are, and people outside of your walls are living. Nick Clason (14:19): And so both are scrolling through social media, both are scrolling through some sort of discovery algorithm on one of the four core social media platforms, Facebook, Instagram, YouTube, or TikTok. And boom, they're stopped with an inspirational message because it's a weekly thing curated by your senior leadership. And now they are stopping, scrolling and looking at a video and being encouraged, equipped, and discipled. All right, so now what? So with these three distinct advantages, now, what does this mean for you? Well, you might be watching this and you might be, um, a church leader who doesn't have any time to really do anything about that. You might be a, uh, marketing manager and you can't get your senior pastor to let you onto these platforms. So the first thing you need to do is you need to, uh, use a little bit of persuasion maybe, and show some analytics about the popularity of these discovery algorithm, um, apps, and the fact that every single social media platform is pushing and highlighting and promoting this type of content. Nick Clason (15:21): The other thing, if you're already live streaming your service, which Covid brought most people into that, um, then take clips, then watch through your sermon and, and take some clips and watch through them. If you are interested in, um, looking through some examples of ones that I have done in my own ministry and for other ministries of places that I am in partnership with, uh, hit me up, reach out to me. Um, you can DM me on Instagram at Clason nick or on TikTok at Clason nick to see some of those examples. Uh, but be looking through your live stream messages to, um, find two or three different clips that you can post and promote a week. Now, what if you're not live streaming? What do you do? Well, you can go back to another episode. I'll drop the, the episode link in the show notes. Nick Clason (16:08): But I gave my complete custom setup for it, creating YouTube content for churches on a budget. And the primary thing that I, I recommend is that I recommend that you, uh, pre film your talks. So I'll give you an example. I'm a youth pastor in a, a church with a fairly large auditorium, but we, the auditorium that I'm in is not the main auditorium. So we don't have all the bells and whistles to do a live stream. And so instead of us trying to jimmy rig a phone in the back or figure out a way to like drop $50,000 to retrofit our auditorium, uh, to do a good live stream, I take my camera on my phone, prop it up on a tripod and fill myself or any one of the other people on our team before we deliver the message live on a Wednesday. Nick Clason (16:53): So we use that to post on YouTube, and then we go back to that content to edit and, and clip out the things. So the other things that you need to be doing, um, as you're listening to sermons, is you wanna be listening to things that are good hooks. Uh, so yesterday I was sitting in a sermon, I was sitting in my, my church's sermon, um, and I heard my pastor give this analogy, this five finger analogy of how to learn and, and know and memorize God's word better. And I thought, boom, that's an amazing reel. So I'm gonna go find it and I'm gonna clip it up. Um, and so if you're interested in that, head to my TikTok or head to, uh, my Instagram to check out example of that or just DM me for the link, I'll show it to you Again, that's Instagram, TikTok. Nick Clason (17:33): Um, and my handle is at Clason, c l a s o n, Nick, n i c k. So, um, and then, uh, hone your editing skills. Here's the beautiful thing. If you don't have the, the best software to do it on a computer, you can do most of it on the TikTok app. So you can bring clips into your TikTok app and use the studio, uh, feature to edit that. Again, if you don't know how to do it. If you've never opened TikTok before and you're like, what in the world am I looking at? Head to the link in my show notes and grab our free ebook on how to edit and post a TikTok completely from start to finish. It will show you how to use the studio feature in TikTok, how to edit and how to, um, create clips that matter, that grab people's attention. Nick Clason (18:22): Um, and that stop the scroll. The biggest thing you're looking for when you're clipping things up is not just to put little clips of your pastor out there, but you're looking to find a good hook. And either your pastor says a hook creates a good hook in his talking, or if he doesn't, you can use that, that famous voiceover feature and say, um, you know, using like the AI auto sound thing, this is like five ways to memorize and learn scripture. Cuz I don't know that my pastor gave a good hook for that. So I'll do that, probably voiceover effect and then boom, I'll clip his thing up and I mean, he took probably five minutes on it and I'm gonna clip it down into under 60 seconds. So I'm just gonna make it quick, quick cuts fast, uh, memorable, and boom, it's gonna be out there. Nick Clason (19:05): So if you found this helpful, glad you're here. Thanks for jumping in. Listen, you have the message and hope that is available to the entire world. So don't be afraid or ashamed or shy to share it. Use social media. Um, lean in to hybrid to get the message of God's people out there, both to remind and remember, um, or to remind your disciples, the people in your congregation about the message from Sunday to be encouraged throughout the week, to continue to take steps more and more in their faith, to look more and more like Jesus and to reach those around us who maybe have not yet found the hope of Jesus, but can find that through the body and work of a local church. And you are directly in the intersection of that. Whatever your role is, pastor, youth pastor, digital specialist, church communications person, excited to have you with us on the journey. Nick Clason (20:02): We clip up little, uh, clips of these every single episode and drop 'em onto my personal TikTok at Cliff and Nicki can grab the link there in the show notes. Uh, we will have transcripts for this episode at http://hybridministry.xyz wherever you listen to this on whatever podcast platform catcher. Glad to have you with us. Glad you're listening in your ear holes. If you found this helpful, would you rate it, leave a comment, and maybe share with the, so that they also can, uh, learn about the importance people around. And we will talk to you next time. Stay Hybrid.

In today's episode Heather visits with one of her favorite theologians, Joel Muddamalle, for an energetic and insightful conversation about God's original vision for the church and how we often miss it. Joel unpacks what it means to be ambassadors for Christ in a fragmented world; he cautions us against letting social media divide our souls; and he reminds us that ethnic and cultural diversity in the church is a feature, not a bug. One of the big points Joel touches on is what he calls our commitment to “the sacred-and-secular divide.” What does it mean to be set apart as Christians, and what is our role in secular spaces? Joel's biblically rooted perspectives will inform, surprise, and challenge you to delve deeper into God's Word. (This is the second conversation in a three-part series that began with “What You May Be Getting Wrong About Biblical Womanhood.”) We also visit with our favorite social media whiz Brady Shearer for this week's #Blessed. He gives us a breakdown of the difference between the social graph algorithm vs. the discovery algorithm and why he believes we all need to ride whatever wave social platforms present us with. Brady is the director of Pro Church Tools and the church-software platform Nucleus. His work focuses on helping churches navigate the biggest communication shift in 500 years. Make sure to let us know your thoughts about this segment by typing in ViralJesusPod on Instagram or Twitter and including #Blessed with your comment. Guest Bio Joel Muddamalle serves as the director of theology and research for Proverbs 31 Ministries and Lysa TerKeurst. He's also a member of the preaching team at Transformation Church with Pastor Derwin Gray. Joel earned a PhD in theology under professors Patrick Schreiner (NT) and Michael Heiser (OT) with an emphasis on Paul's household language in Ephesians as it relates to the Old Testament. He loves studying and teaching the brilliant truths found in Scripture and unpacking how they relate to our everyday lives. Host Bio Heather Thompson Day is an associate professor of communication at Andrews University in Berrien Springs, Michigan. She is the author of eight books, including, I'll See You Tomorrow, and It's Not Your Turn. Reach out to Heather on Twitter @HeatherTDay and on Instagram @heatherthompsonday. Viral Jesus is a production of Christianity Today Host and creator: Heather Thompson Day Executive Producer: Ed Gilbreath Producer: Loren Joseph Associate Producer: Azurae Phelps Mix Engineer: Alex Carter Director of CT Podcasts: Mike Cosper Learn more about your ad choices. Visit podcastchoices.com/adchoices

Today Hector and Sarah have a chat with Brady Shearer - who heads up Pro Church Tools. He has made a splash in the world of digital tools and helping churches use online tools for growth, including some free tools you can use now! Brady and Pro Church Tools are walking the walk when it comes to doing so ethically. Brady explains a bit of the gray areas around tithing platforms and different profit models, as well as getting into some strategy about how to help your pastor see digital as a tool to fulfill mission not sabotage it. --- Show Notes: Brady Shearer (@BradyShearer) / Twitter Free Tools | Nucleus The Ultimate Guide To Giving Fees For Churches [2022 Edition] - Nucleus Blog Pocket Pulpit Podcast (@pocket_pulpit) / Twitter Pocket Pulpit (@pocketpulpitpodcast) • Instagram Got a question? Have you seen someone using social media as a ministry tool? Let us know at pocketpulpitpod@gmail.com --- Links: Pocket Pulpit is creating conversations exploring social media ministry | Patreon Questions on Church Online? Check out The Church Digital Podcast || The Church Digital --- Send in a voice message: https://podcasters.spotify.com/pod/show/pocket-pulpit-podcast/message Support this podcast: https://podcasters.spotify.com/pod/show/pocket-pulpit-podcast/support

In this episode Heather begins our three-part series of conversations with evangelical thought leaders who are challenging us to reconsider some of our long-held beliefs about God. We're calling this pod-class series “Things You May Be Getting Wrong About God.” If you missed last week's episode, you may want to go back to hear Heather's personal reflections on the theme and why she hopes you'll join her on this journey. But be forewarned: As its title suggests, this pod-class series is designed to challenge and stretch you.  This week Heather sits down with Beth Allison Barr, the bestselling author of The Making of Biblical Womanhood. With a proven record of sparking intense but important conversations about the role of women in the church, Professor Barr is here to talk about what we may be getting wrong about how God sees women.  We also visit with social media whiz Brady Shearer for this week's #Blessed. He gives us three things you need to know before starting an online platform and explains why we shouldn't try to go viral. Doesn't he know what show he's on? Brady is the director of Pro Church Tools and the church-software platform Nucleus. His work focuses on helping churches navigate the biggest communication shift in 500 years. Make sure to let us know your thoughts about this segment by typing in ViralJesusPod on Instagram or Twitter and including #Blessed with your comment.. Guest Bio Beth Allison Barr (PhD, University of North Carolina at Chapel Hill) is associate professor of history and associate dean of the Graduate School at Baylor University in Waco, Texas, where she specializes in medieval history, women's history, and church history. She is the president of the Conference on Faith and History and is a member of Christians for Biblical Equality. Barr has written for Christianity Today, The Washington Post, and Religion News Service, and is a regular contributor to The Anxious Bench, the popular Patheos website on Christian history. Host Bio Heather Thompson Day is an associate professor of communication at Andrews University in Berrien Springs, Michigan. She is the author of eight books, including I'll See You Tomorrow and It's Not Your Turn. Reach out to Heather on Twitter @HeatherTDay and on Instagram @heatherthompsonday. Viral Jesus is a production of Christianity Today Host and creator: Heather Thompson Day Executive Producer: Ed Gilbreath Producer: Loren Joseph Associate Producer: Azurae Phelps Mix Engineer: Alex Carter Director of CT Podcasts: Mike Cosper Learn more about your ad choices. Visit podcastchoices.com/adchoices

It's our first new episode of 2023, and Heather opens the new year by introducing our latest pod-class series, “Things You May Be Getting Wrong About God.” She shares thoughts from Isaiah 30, a passage of Scripture she'd been reading in worship that prompted her to confront some of her shortsighted ideas about how God was moving in her life. In addition to her own personal reflections, over the next few episodes Heather will talk to three different evangelical theologians about God's active role in the world and in our lives. In this episode, we also visit with Brady Shearer for this week's #Blessed. Heather and Brady discuss a trend in social media that signals what Brady calls “the collapse of curation on digital platforms.” Brady is the director of Pro Church Tools and church software platform Nucleus. His work focuses on helping churches navigate digital media—“the biggest communication shift in 500 years.” (BTW, make sure to let us know your “#Blessed or #Mess?” thoughts by typing in ViralJesusPod on Instagram or Twitter and including #Blessed with your comments.) Host Bio Heather Thompson Day is an associate professor of communication at Andrews University in Berrien Springs, Michigan. She is the author of eight books, including I'll See You Tomorrow, releasing in October, and It's Not Your Turn. Reach out to Heather on Twitter @HeatherTDay and on Instagram @heatherthompsonday. Viral Jesus is a production of Christianity Today Host and creator: Heather Thompson Day Executive Producer: Ed Gilbreath Producer: Loren Joseph Associate Producer: Azurae Phelps Mix Engineer: Alex Carter Director of CT Podcasts: Mike Cosper Learn more about your ad choices. Visit podcastchoices.com/adchoices

Brady Shearer is the CEO of Pro Church Tools. Brady's work centers upon helping churches seize the 167 hours beyond their Sunday services and navigating their ministries through the single biggest communication shift we've seen in the last 500 years. SHOP MAKIN HIM KNOWN: Makinhimknown.com --- Support this podcast: https://anchor.fm/nick-henderson57/support

I got the chance to sit down and talk with Brady Shearer and talk about all things social media. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Social media (and all technology for that matter) will either ADD to your life or ERODE your life. In my conversation with a digital guru and church leader, Brady Shearer, we dive into this topic, and more, to help you craft a digital life by design that benefits yourself and others. Learn more from Brady at: Instagram: @bradyshearer prochurchtools.com https://podcasts.apple.com/us/podcast/the-pro-church-tools-show-with-brady-shearer/id848673237

Welcome to the Word Made Digital Podcast!--- If you're in Church Communications and you haven't heard of Brady Shearer -- we're happy to introduce you :) As the founder of ProChurch Tools and an active contributor to YouTube and other digital platforms, Brady is on the cutting edge of the digital space for Churches. Be sure to check out the links below to learn more from Brady and his team at ProChurch Tools. ---Learn more about Brady Shearer: Instagram: @bradyshearer YouTube Channel: https://www.youtube.com/channel/UCjamZs-IMPsvu9uNzP9v8RA ProChurch Tools: https://prochurchtools.com/---Learn more about Word Made Digital:Website: https://www.wordmadedigital.com/Connect with us on Instagram: https://tinyurl.com/fsycm98mJoin our Facebook Group "Digital Church": https://tinyurl.com/hfwuecm9---Thank you to our Season 8 sponsors:Compassion Canada: https://www.compassion.ca/​​​ Canadian Bible Society: https://biblesociety.ca/Canadian Centre for Christian Charities: https://www.cccc.org/---Music: "Good Morning" by Laxcity Musicbed Licensed

In this episode, you will meet Brady Shearer; he is the boss man at Pro Church Tools, a company built on the premise of helping churches create great content that will engage their members well beyond the weekend services.***Join our Facebook page!Steven's Social Media:@Murphy24p Instagram and TwitterIf you appreciate the topics and guests shared on this podcast, you can help keep the episodes coming with financial support through Buy Me a Coffee. Please consider a one time donation or recurring monthly gifts. Check the link below!Support the show

In the latest Louisiana NOW episode, Todd Rossnagel is joined by Brady Shearer, YouTube influencer and CEO of Pro Church Tools. Brady's YouTube channel focuses on church communication and everything from how to video church services to designing church web sites. Rossnagel and Shearer discuss the 167 hours beyond church's Sunday services and navigating their ministries through the single biggest communication shift we've seen in the last 500 years.   Shearer is an influential YouTuber and his insight will help all of us as we navigate what's next in church communications.  For more on Brady Shearer please visit his YouTube channel: https://www.youtube.com/prochurchtools   If you have an idea for an episode, we would love to hear from you. The podcast hotline is 504-507-1542 or you can send us an email, podcast@la-umc.org

The term ‘Shadows of Production' most often brings to mind images of hazy rooms teeming with technical wizards clad in black t-shirts honing the smallest details of the next event to ensure the best experience possible. Accurate? Now, chew on this thought for a second: If the show goes on and no one outside the organization experienced it; did it even really happen? We'll give you a minute to put your mind back together. The Production Team's ride-or-die needs to be the Communications Team, and it's on this premise that we're ecstatic to welcome communications expert Brady Shearer to Coffee & Gaff Tape. Brady has dedicated his skills to helping churches overcome what he calls, “The biggest communications shift in 500 years.” through his company Pro Church Tools. Here's some of what we cover: 00:02:55 • Who is Brady Shearer? 00:06:30 • How did Pro Church Tools come to be? 00:11:29 • TikTok, Tesla, and the disruption of communications as we knew it. 00:15:35 • How do churches engage in ‘The Shift?” 00:19:59 • Communications meets Production. 00:23:38 • What is one thing you wish you could instantly change about church communications? 00:27:12 • PSA: It's ok to speak your mind; just don't be a jerk about it. 00:30:10 • How does someone effect change while not in a leadership position? 00:37:29 • What advice would you have for someone on the verge of burnout? 00:41:11 • Brady's heart. We can't thank Brad enough for being so generous with his time and sharing his insights with the Coffee & Gaff Tape community. We hope you learn as much as we did! You know the drill; volume up, AirPods in, and hit play!