Podcasts about what we use

On this episode, we've got a few thoughts on the recent RV Industry Power Breakfast and the recently released RVshare survey. Plus, after several months of testing it out, we are happy to report that our WeBoost does in fact live up to our expectations. Here our full gear review in the first segment of the show and then check out WeBoost for yourself: https://www.weboost.com/products/dest... Like our hoodies? Check them out here: https://rv-miles-store.creator-spring... What We Use for Internet Video: https://youtu.be/zOG3exhAIVc For more info on topics discussed visit RVMiles.com/220 Solo Stove Discount: https://rvmiles.com/solostove/ Support the sponsors of this show by heading over to https://RVMiles.com/220. RV Miles YouTube channel: https://www.youtube.com/c/RVMiles Let's go shopping! Support RV Miles every time you shop Amazon, no matter what you buy, when you start at https://Amazon.com/shop/RVMiles. Join the RV Miles Facebook Group: https://www.facebook.com/groups/rvmiles

Show Notes This is the episode of Grey Matters that every person thinking about starting a business - or succeeding in their existing business - should listen to right now. The alternative may mean months or even years of focusing in the wrong direction. The age old question for entrepreneurs, "What should my business look like?" is one where the answer - or at least the correct answer - can elude us for far longer than we were hoping or imagining. Business owners are challenged with the need for customers, the desire to become profitable, and doubts about the right way to proceed.  How do we balance the passions we have with the problems we can solve for customers? How do we identify the right opportunities where our business can be the answer to customer problems? How do we avoid targeting too broadly, or too narrowly, for our ideal audience? All of these questions are answered by Steve in another helpful episode of the Grey Matters podcast. What are you waiting for? Figure out your business focus - the right one - today.  Links from this Episode Why We See Ads Online for Items We Were Just Talking About Twitter Spaces Comes to Desktop, Not Just Mobile Now You Can Hide Like Counts on Facebook and Instagram Got a Graphics Card You Aren't Using? You Might Be Able to Cash In Epic Games vs. Apple Our other things: Weekly live, free tutorials -  Webinar Wednesday Weekly live, paid business tutorials - Foundational Fridays (Business Building Blocks) Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp  About Us: Steve Dotto - Host Canada's favourite geek.  For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology. After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career. His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses. Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.   Rachel Moore - Producer From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting.  In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters.  Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

Show Notes These week's news updates by Steve and Rachel will really give you something to sink your teeth into (pun intended). In a special episode focused on current events in business, social, and technology, you'll get informed even as you're wondering what exactly this world is coming to today. First up: Instagram adds a new Drops feature in its Shopping tab, providing a new way to keep shoppers on the forefront of your latest products they can shop for right through the app. (Need to set up your own Shopping feature on Instagram? Check the show Links below for a great how-to.) Next, Steve takes us back to the earlier days of YouTube to a video which has become today's version of the original Mona Lisa artwork. Whether you're into bitcoin technology or over it already, we dig into how this new type of currency is impacting more than just money. Want a little light yet meaningful fun? Try out a new online game that lets you battle your way through a series of opt-out dialog boxes and messages to see if you can successfully take your data from the jaws of businesses.  Lastly, we prepare for the long goodbye to a technology staple if the internet world. But don't worry, it's going to be a whole year before we finally see the sun go down on a browser of old. Get on the rollercoaster that is this week's Grey Matters podcast episode and ponder with us what it all means for the reality we live in today.    Links from this Episode NFTs: Today's Original Art Ownership? Internet Explorer’s Imminent Demise Brave browser (what Steve uses) Instagram adds Drops to Shopping tab How to Set Up Instagram Shopping for Your Business Online game pokes fun at how grabby websites (and we) can be about information capturing Our other things: Weekly live, free tutorials -  Webinar Wednesday Weekly live, paid business tutorials - Foundational Fridays (Business Building Blocks) Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp  About Us: Steve Dotto - Host Canada's favourite geek.  For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology. After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career. His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses. Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.   Rachel Moore - Producer From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting.  In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters.  Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

Show Notes Apps come and go, and our daily needs constantly evolve. There are probably a few apps you use on a daily basis that, while you may have never heard of them a year ago, you couldn't imagine living without today.  In this episode of the Grey Matters podcast, Steve Dotto shares five apps that are his new "daily drivers:" tools that support his goals for health, productivity, finance, e-commerce, and creativity.  Listen to Steve share his experiences with Restream for multistreaming his video broadcasts, Quardio for recording and tracking his blood pressure, Wise for managing financial transactions, ThriveCart for consolidating his business shopping carts, and Ayoa for crucial mind-mapping.  Chances are you have your own personal and professional list of daily drivers; once you listen to this episode, come on over to the Grey Zone Facebook group to share what yours are!  Links from this Episode LinkedIn Sales Navigator adds Champions List capability Twitter Blue for $2.99/month Our other things: Weekly live, free tutorials -  Webinar Wednesday Weekly live, paid business tutorials - Foundational Fridays (Business Building Blocks) Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp  About Us: Steve Dotto - Host Canada's favourite geek.  For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology. After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career. His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses. Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.   Rachel Moore - Producer From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting.  In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters.  Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

Show Notes What does the guy who lives and breathes productivity do to adapt focus when a pandemic hits? You're about to find out, and possibly feel better about the challenges and solutions you've experienced as the world turned topsy-turvy.  In this episode of the Grey Matters podcast, Steve welcomes Mike Vardy, founder of Productivityist and author of The Front Nine: How to Start the Year You Want Anytime You Want, The Productivityist Playbook, and TimeCrafting: A Better Way to Get the Right Things Done (coming soon!).  The pandemic caused a seismic shift in all of our lives, as well as a shift in what has worked for us focus our time on being productive. Steve and Mike chat about misconceptions about how we all assumed we could focus more, how we all thought we'd spend our time, and how we plan to focus in the future. You'll recognize the phrases and sayings we've all been hearing for the last 12+ months, which Mike and Steve have some rather particular reactions to as the realities of time management have been anything but simple.  Your challenge? Focus on this podcast and let us know what you get out of it and how you're crafting your time today! Links from this Episode Twitter introduces the Tip Jar Bitcoin worthless? So says the Bank of England.  Instagram adds caption stickers to Stories and (soon) Reels U.S. taxes YouTube creators from afar Our other things: Weekly live, free tutorials -  Webinar Wednesday Weekly live, paid business tutorials - Foundational Fridays (Business Building Blocks) Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp  About Us: Steve Dotto - Host Canada's favourite geek.  For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology. After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career. His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses. Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.   Rachel Moore - Producer From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting.  In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters.  Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

If you're heard the term "passive income," you've probably also imagined yourself relaxing on a private beach while dollar signs float dreamlike above your head. It sounds amazing, but is passive income realistic? In this episode of the Grey Matters podcast, Steve Dotto challenges our perceptions of passive income, which may range all the way from thinking of it as a pipe dream or a promised land for our online business. Passive income has been on the same level as the Holy Grail or Aladdin's Lamp for years now. As entrepreneurs build our businesses, we repeatedly see assurances and promises online from soothsayers who guarantee they have the secret for how we can also achieve passive income. But it's important to define exactly what passive income is, and specifically what work must be done to try to succeed at.  Because passive income isn't all there is for us. There are several ways and means to make money with your business, and if we focus on passive income we may count ourselves out of other, more reliable methods to earn money through what we know or do.  By the end of this episode, you'll be able to define several ways you can earn income, and they aren't pipe dreams. With the right approach and effort, your income can get you a bit closer to that promised land of entrepreneurial success.  Links from this Episode They Ask, You Answer by Marcus Sheridan Steve's Evernote content at DottoTech.com Steve's News Stories for the week: First YouTube video in 2005 The deep fakes that keep Steve up at night Rachel's News Stories for the week: EU sues Apple for violating antitrust laws Tech helps seniors with medication and health Our other things: Weekly live, free tutorials -  Webinar Wednesday Weekly live, paid business tutorials - Foundational Fridays (Business Building Blocks) Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp  About Us: Steve Dotto - Host Canada's favourite geek.  For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology. After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career. His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses. Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.   Rachel Moore - Producer From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting.  In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters.  Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

Ever imagine how you look and then see a picture which jars you back into reality? How we spend our time - or think we're spending it - often works the same way: our perception can be way off from reality. In this episode of Grey Matters, Steve shares how you can honestly learn how you're spending or misspending your time and, more importantly, how to get it back! We live in an age of constant distractions. Think about all of the things vying for your attention: website tabs, notifications on your computer, notifications and calls on your smartphone, notifications on your wearables, deliveries, loved ones. And we haven't even mentioned that all of this can be aggravated by everyone being home more due to lockdowns and quarantines! Today it's tougher than ever before to stay focused and get in our flow, which is when we can accomplish the best work.  That's one thing Steve wants to help you with this week as he challenges you to an exercise that will show you where your time is going each day. Whether your goal is to get more work done or better work done - or a combination of both - this episode will get you on the road to reclaimed time and productivity.  Links from this Episode Steve's link for the RescueTime app Here's a visual of an Eisenhower Matrix (easy to create as a table in Excel or Word): Steve's News Stories for the week: AirTags and the new iMacs (both via Apple) Rachel's News Stories for the week: Amazon adds email marketing feature to brands Paying with your palm at Whole Foods Our other things: Weekly live, free tutorials -  Webinar Wednesday Weekly live, paid business tutorials - Foundational Fridays (Business Building Blocks) Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp  About Us: Steve Dotto - Host Canada's favourite geek.  For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology. After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career. His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses. Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.   Rachel Moore - Producer From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting.  In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters.  Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

Staring contest between you and a blank page... Ready? Set? GO!  None of us enjoy the feeling of knowing we have something to share yet being unable to put what's in our brain into words on a page. Whatever our personal obstacles are, this episode of Grey Matters will reset your thinking and help you believe that writing whatever is inside you is possible.  Often we get stuck on believing that writing something as intensive and, well, as big as a book should be something that just comes out ready for the world. Yet we wouldn't think that way about baking a cake or raising a child, would we? The best things take time, effort, work, and (when possible) tweaking all along the way.  Steve talks to guest Vicki McLeod - award-winning writer, coach, and entrepreneur - all about how she breaks writing down into three main areas, and then into three main themes, and then into three main topics... You get a bit of an idea of how she tackles writing major projects, and thus how you can make your writing possible a bit more digestible than daunting.  Get in your mind the writing project you've been putting off for far too long and get ready to "break the log jam" with this episode of the Grey Matters podcast! Links from this Episode Steve's News Stories for the week: Pew research on social media app use is eye-opening EU is (thankfully) looking at putting the brakes on AI   Rachel's News Stories for the week: Facebook's latest attempt to support small businesses: News Feed items Facebook creating/copying for a new audio mashup of Instagram Live and Clubhouse: Hotline Our other things: Weekly live, free tutorials -  Webinar Wednesday Weekly live, paid business tutorials - Foundational Fridays (Business Building Blocks) Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp  About Us: Steve Dotto - Host Canada's favourite geek.  For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology. After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career. His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses. Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.   Rachel Moore - Producer From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting.  In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters.  Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

"Make money online," they said. "It'll be easy!" they said. Sure, but to make money online you need to know how to handle money online. Listen in to this episode of the Grey Matters podcast to learn what you need to manage online transactions for your business! Think about the last time you wrote or received a check. Even depositing a check these days can be done by taking pictures with your smartphone and conducting the transaction online with your bank. Things today are far different from how they used to be, and while the traditional methods of sending and receiving payments do still work, online payment methods work better. Faster. More conveniently.  If only someone would take the time to walk you through the options... but wait! Steve does just that in this episode of Grey Matters. Pop in your earbuds to learn more about options like PayPal, Stripe, and Square, plus Steve's favorite discovery for online and international banking, Wise. From exchange rates to actual pocket change, you'll get what you need to start managing online transactions for your business instead of them managing you.  Links from this Episode Steve's News Stories for the week: Growth of Crypto and the changing nature of cash Discord moves in on audio features to compete with Clubhouse   Rachel's News Stories for the week: Facebook 2019 data breach drops 533 million people's data in 2021 Amazon working on Sidewalk, a crowdsourcing way to connect Echo and Ring devices in private residences Our other things: Weekly live, free tutorials -  Webinar Wednesday Weekly live, paid business tutorials - Foundational Fridays (Business Building Blocks) Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp  About Us: Steve Dotto - Host Canada's favourite geek.  For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology. After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career. His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses. Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.   Rachel Moore - Producer From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting.  In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters.  Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

Ever start something without a clear goal or outcome in mind and it winds up being fabulous? This week's episode features a podcaster who took an idea and grew it into a vehicle that's driving full speed ahead... even if the destination is unknown! In this episode of Grey Matters, Steve interviews Tod Maffin - a podcast producer who heralds back to the early days of podcasting and currently hosts a daily (you read that right) podcast called Today in Digital. What started as a bit of a copycat idea and noticing a void in the podcast universe has evolved into a powerful podcast which has a lot of pull in the digital marketing community. In the spirit of "seed and grow" business building, Tod shares how he monetizes and promotes his podcast, and where it might lead him in the future. If you're planning and/or producing your own podcast, listen in to this week's Grey Matters to get insights for your own show! Links from this Episode Programmatic podcast advertising with Red Circle Steve's News Stories for the week: Facebook takes away Analytics in push to Facebook Business tools YouTube loosens advertising rules for channels using profanity and sexual/violent content   Rachel's News Stories for the week: Discord and LinkedIn are in copycat mode of Clubhouse MLB Opening Day includes Twitch in programming lineup Our other things: Weekly live, free tutorials -  Webinar Wednesday Weekly live, paid business tutorials - Foundational Fridays (Business Building Blocks) Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp  About Us: Steve Dotto - Host Canada's favourite geek.  For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology. After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career. His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses. Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.   Rachel Moore - Producer From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting.  In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters.  Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

One year. That's the milestone we just hit to mark a full year of life with a global pandemic. Did any of us foresee that we'd still be coping with the upheaval brought to us by COVID-19? In this episode of Grey Matters, we reflect on what's changed - temporarily or permanently - and how we're handling the transformation. The "New Normal" is a phrase we've often heard to reference all of the new ways we live life today: face masks and social distancing are the most obvious evidence, but consider all of the other outcomes of trying day after day to survive a pandemic. For one thing, how have our freedoms been impacted as far as travel? While in the past we could fairly affordably and easily hop on any mode of transportation to get around, the future may look very different and impact smaller communities as well as business mobility. On another topic, how has our home and work life balance had to adjust? More and more workers are finding their work space is in their home space for the long term. Cities and towns are experiencing change to their traffic trends - some for the better and some not so much. And frontline workers? In addition to healthcare and grocery employees, food service, janitorial, and delivery teams may be seen differently now that they've been on the forefront of a pandemic as their jobs put them in a position of risk so that we can all feel just a tiny bit more normal. What changes does the future hold for them? Listen in this week and ponder the possibilities with us. Who knows, maybe one of our listeners will come up with the perfect name for the COVID-19 generation! Links from this Episode Steve's News Stories for the week: YouTube may scan your videos for products to serve up more options Apple smartwatches may be able to check your blood glucose levels   Rachel's News Stories for the week: Your Under-13 Kids May Get Their Own Instagram App Google develops Memory: an upgrade to Google Assistant Our other things: Weekly live, free tutorials -  Webinar Wednesday Weekly live, paid business tutorials - Foundational Fridays (Business Building Blocks) Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp  About Us: Steve Dotto - Host Canada's favourite geek.  For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology. After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career. His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses. Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.   Rachel Moore - Producer From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting.  In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters.  Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

Retirement. Whether it looms toward us or beckons to us (or a mix of both), we want to control it as much as possible. But what happens when it's more of a coerced departure? This week's Grey Matters with Steve Dotto and guest Janice Sanders explores the complexities of calling it a day when it comes to your career. Any number of conditions can determine if your retirement is a positive or negative experience, and the results of your retirement are just as complex.  Will you find enough to do after you retire? Will you wind up doing too much? Are your former colleagues missing you as much as you miss them? Are you fulfilled with the legacy you're leaving, or is there more for you to do? Do you now live with regret, or are you able to leave regret in the dust? These are just a handful of questions we should each be asking ourselves before retirement creeps any closer (or saunters beside us, however you want to look at it). Janice Sanders of I Just Retired... Now What? joins Steve in a very transparent and thoughtful sharing of her experience and learnings that can help you take control of your retirement instead of retirement controlling you.   Links from this Episode Visit Janice's website for helpful resources to start creating your intentional retirement: ijustretirednowwhat.com/   Steve's News Stories for the week: Facebook's AR/VR Wearables Be careful which apps you trust   Rachel's News Stories for the week: When Facebook, Instagram, and WhatsApp went down Twitter testing YouTube videos playing natively in the feed Our other things: Weekly live, free tutorials -  Webinar Wednesday Weekly live, paid business tutorials - Foundational Fridays (Business Building Blocks) Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp  About Us: Steve Dotto - Host Canada's favourite geek.  For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology. After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career. His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses. Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.   Rachel Moore - Producer From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting.  In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters.  Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

Wondering if working while traveling for months at a time is possible? Learn from two digital nomads featured on this week's Grey Matters podcast who made it happen.  When we think about a job that allows you to travel, often we imagine a role in sales or event planning. Yet as technology has evolved - as connectivity becomes cheaper and computers become more portable - traveling while working spans across many more diverse roles and industries.  This episode of Grey Matters introduces us to two digital nomads - Amanda Robinson and Lisa Jenkins - who share their experiences of leaving the permanent and living the temporary, adventurous, sometimes arduous, often rewarding lifestyle of roaming the globe while earning a living.  Listen for the points that prompt excitement and the pains that bring you pause as you consider if there might be a day in your future when you decide to try becoming a digital nomad.    Links from this Episode Thinking of living and working as a digital nomad? Here are helpful resources from this week's guests: iOverlander LandLopers Seat61 Skyroam  Steve's News Stories for the week: New options with Cameo celebrity greetings Get on the Neeva browser waitlist Rachel's News Stories for the week: Twitter Spaces adding "tip the host" capability Remote workers making permanent moves Our other things: Weekly live, free tutorials -  Webinar Wednesday Weekly live, paid business tutorials - Foundational Fridays (Business Building Blocks) Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp  About Us: Steve Dotto - Host Canada's favourite geek.  For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology. After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career. His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses. Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.   Rachel Moore - Producer From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting.  In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters.  Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

Learn from a Boomer why Boomers should be on LinkedIn in this latest episode of Grey Matters! Steve welcomes Joyce Feustel to share her valuable insights about coaching her generation to see LinkedIn in a new light. Why do Boomers tend to have a tougher time wielding LinkedIn for building their business? It could be generational or even based on gender as it's a primary platform for self-promotion, which doesn't come as naturally to many people. Take a listen to all the reasons that Steve and Joyce give for how Boomers and even GenXers can use LinkedIn today: Reconnecting with people in your network Delivering value through your experience and skills Providing thought leadership that can set you apart, or even ahead, of the rest of the crowd This week also catches you up on the latest in marketing and business news you can use as you build your brand online.  Links from this Episode Joyce Feustel | Boomers Social Media Tutor Steve's News Stories for the week: Google following in Apple's advertising footsteps? Google's Blog: Charting a course toward a more privacy-first web The Top 6 Social Media Trends of 2021 (Infographic by Social Media Today) Rachel's News Stories for the week: Facebook's "Good Ideas Deserve to Be Found" Initiative for Small Businesses Other States Adopting Data Privacy Laws like California's CCPA Our other things: Weekly live, free tutorials -  Webinar Wednesday Weekly live, paid business tutorials - Foundational Fridays (Business Building Blocks) Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp  About Us: Steve Dotto - Host Canada's favourite geek.  For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology. After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career. His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses. Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.   Rachel Moore - Producer From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting.  In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters.  Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

As we Boomers and GenXers build our businesses today, we must shift from the "build and deploy" mentality of then and shift to the "seed and grow" approach in the now.  This episode of Grey Matters takes a brief trip down memory lane as we look back at what all used to go into building a business. Remember how making and collecting payments was all done via paper or hand-to-hand exchanges? How about marketing and advertising when everything was in print or broadcast and cost a fortune? And would you ever start a business without spending weeks on developing a business plan? So much has changed in how businesses are built and maintained today. And it can be difficult for us to adapt to all the new - dare we say better? - approaches to business building when we've had decades to rely on what was available in the past.  Shift forward with us as Steve helps address our blind spots of how we can adapt business practices of then to work in our business building now. Also take a listen to the news stories in marketing that captured Steve and Rachel's attention this last week! Links from this Episode Steve's News Stories for the week: Clubhouse taking it on the chin Misinformation on Clubhouse Celebrities and Hollywood taking to podcasting Rachel's News Stories for the week: LinkedIn adds Marketplace for freelancers Twitter Patterns after Facebook and Patreon Our other things: Weekly live, free tutorials -  Webinar Wednesday Weekly live, paid business tutorials - Foundational Fridays (Business Building Blocks) Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp  About Us: Steve Dotto - Host Canada's favourite geek.  For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology. After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career. His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses. Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.   Rachel Moore - Producer From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting.  In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters.  Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

What's on your to-do list for tomorrow? Prospecting calls, laundry, prep your newsletter, review your blog draft, and what else? Let's go ahead and add podcasting to your agenda! In this episode of Grey Matters, we get into the specifics of planning a podcast for your business. Since we're pretty much reading your mind, here's what we know going in about why you haven't yet gotten your own podcast off the ground: You're afraid of small subscriber or listener numbers You're daunted by how much work it'll take You're lacking the tech to even create a podcast These are all reasonable reservations to have, but that's why you really need to listen to this episode so we can dispel your fears and prove the point, purpose, and sheer power of podcasting for your business and brand.  We talk shop about podcasts, too: formats, tech, tools, gear, and even goals. Once you're done, you'll get why there has really never been a better time to get started with your own podcast. Links from this Episode AnswerthePublic.com for finding topics people are interested in  Pat Flynn's Podcasting Guide Riverside.fm for easy cloud recording Our other things: Weekly live, free tutorials -  Webinar Wednesday Weekly live, paid business tutorials - Foundational Fridays (Business Building Blocks) Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp  About Us: Steve Dotto - Host Canada's favourite geek.  For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology. After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career. His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses. Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.   Rachel Moore - Producer From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting.  In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters.  Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

Full show notes @ https://thesternmethod.com/mark-simon/ Mark Simon, CN, CHCC, CPBN Mark Simon established the Nutritional Oncology Research Institute (NORI) in 2011 as an organization focused on advancing cancer care through optimization of diet and application of targeted nutraceuticals. Mark Simon's background and interests are in diverse fields including clinical nutrition, biomedical engineering, plant-based nutrition, naturopathic medicine and neuroscience. ***Resources Mentioned*** Nutritional Oncology Research Institute  Cancer Schmancer Can Dietary Methionine Restriction Increase the Effectiveness of Chemotherapy in Treatment of Advanced Cancer? NORI PROTOCOL - methionine video by Dr. Mark Gregor Fruit, The Lymphatic System & Cancer: Dr. Robert Morse Book: Fit for Life by Harvey Diamond Scientific papers on Methionine, Sodium Selenite, Vit E, Melatonin AntibioticWatchdog Nutritional Oncology Research Institute - Cbd, Hemp CBD, Hemp NORI CBD - Cbd, Cbd, Alternative Health Products, Cbd Oil Nutritional Oncology Research Institute - Home Pure Organic Super-Greens Powder Algae Omega-3 Oil, 400 mg DHA per ml  https://norinutraceuticals.com/shop/ols/products/selenium Zinc Chelate, 15 mg, 90 tablets  Vitamin D3, 2,000 IU, 360 tablets Iodine, 1.8 mg/drop Sublingual Vitamin B12, 500 micrograms Methylcobalamin, 120 Tablets 1 oz. Organic Broccoli and Radish Sprout Powder (High Sulforaphane Content) Vitamin E Delta, Gamma Tocotrienols, Annatto Derived (DeltaGold), 60 ml, 21,000 mg  Melatonin, 50 mg, 360 Tablets  Glucosamine HCl Powder, 8 oz., 227 grams Sodium Selenite, 2 mg, 180 Slow Release Tablets   *Use code STERN at checkout to receive a discount     The Stern Method Website - What We Use: Top Anti-Cancer Supplements Essential Oils We Use Including Our Targeted Blends Cancer Fighting Tools for Detox and Cancer Fighting My Kid Cures Cancer Anti-Cancer, Non-Toxic, Healthy Lifestyle Products We Use           *** In This Episode: Our guest today, Mark Simon, talks about how eating a low methionine diet can lead to better health and cancer cell death (apoptosis).  In this episode, Mark and Ryan discuss the benefits of a plant-based diet which is high in fruits and berries, moderate in vegetables and void of animal products. Through his work at the Nutritional Oncology Research Institute, Mark has developed the NORI protocol, based on the two core concepts of restricting methionine intake and using high doses of sodium selenite (selenium salts) and other targeted nutraceuticals to reduce tumor cell growth. In-vivo studies and clinical experience affirm the effectiveness of this type of diet. The concept of using pro-oxidants versus anti-oxidants is discussed as is the mechanism of sodium selenite and the relationship between methionine and cancer. This conversation may challenge the way you currently view your nutritional protocol. We encourage you to keep an open mind. Be prepared to stretch your current point of view and perhaps gain some new insight and ideas. Please enjoy this next installment of the Anti-cancer Revolution! Be sure to let us know what you think below.   0:41 Fruit or no fruit – That is the million dollar question Mark promotes a methionine restricted diet - high fruit, moderate vegetables, no animal products Utilizes Vitamin E, tocotrienol, selenium, iodine 2:30 Overview of the NORI protocol Based on two core ideas -  methionine restricted diet &  high dose selenium (sodium selenite) Mark started the diet based on personal experience after his wife was diagnosed with stage 3 breast cancer Diet plays a huge role as a tool in cancer prevention Sodium selenite is a form of selenium studied for over 40 years Is a selective chemo-therapeutic agent Can kill cancer cells without causing harm to other cells High bio-availability Can be administered intravenously or orally 6:00 Relationship between methionine and cancer cells Mark discover the work of Dr. Daniel E. Epner, MD - clinical studies using methionine restricted diet Video by Dr. Mark Gregor on Mark’s website describing methionine and what it does Methionine is an amino acid If methionine is restricted, cancer cells die Could potentially work as stand-alone therapy 8:30 How do you reduce methionine in the body and what is the end goal? Through the diet methionine levels can be brought quite low All whole foods contain some level of methionine Fruits contain the least amount of methionine Grains, nuts, beans, seeds, animal products contain the most Best to cycle methionine levels on and off In the future hope is to be able to bring methionine levels to zero 10:05 What do cancer cells do with methionine? Cancer cells use methionine as a building block  Methionine is not needed for normal cell growth- not an essential amino acid MTOR pathway is stimulated less with methionine restriction Methionine restriction makes cancer cells more sensitive to treatment NORI diet is a platform to slow down tumor growth and make cancer more sensitive to treatment 13:50 What are your thoughts on eating fruit? Fruit is not the same thing as table sugar Most fruits are low glycemic Fruitarian diet does not cause high blood sugar 80-10-10 diet (80% fruit, 10% protein, 10% fat) Sugar does not encourage tumor growth, insulin does Ketogenic diet doesn’t work long term because glutamine is not cut out of diet 18:00 NORI diet restricts other cancer-dependent amino acids besides methionine Glutamine Phenylalanine Isoleucine Tryptophan Asparagine 18:30 NORI diet is an alkaline diet Alkaline diet helps neutralize acidity around tumors Anti-inflammatory Anti-angiogenesis Dr. Robert Morse recommends a similar program 20:05 Where do you stand on juicing fruit? Is there a difference between eating fruit and vegetables with or without fiber? A little bit of freshly squeezed citrus juice is fine Bottled juices - no Believes juicing is counter-productive More antioxidants flooding the system makes it harder to fight cancer Hasn’t seen data showing success with juicing and stage 4 cancer Plant based diet is a good idea Cancers are crazier today than years ago Gerson’s original diet involved orange juice and lower protein (lower methionine) Juicing probably doesn’t get phytochemicals up to appropriate levels 23:45 Can you elaborate on antioxidants and cancer? Study with animals on low-antioxidant diet slowed tumor progression Normal cells operate on a low level of oxidative stress Cancer cells operate at a high level of oxidative stress because of altered metabolism Adding oxidative stress will push cancer cells over the edge Cancer cells are dependent on anti-oxidant systems like: Glutathione Thioredoxin Catalyse Superoxide dismutase If you block glutathione synthesis, cancer cells die off Putting anti-oxidants into the system aids cancer survival such as: Vitamin E (alpha-tocopherol form) Vitamin C NAC (N-Acetyl Cysteine) Vitamin A NORI program is careful not to incorporate juicing or other antioxidant supplements NORI program utilizes pro-oxidants which increase oxidative stress Sodium selenite Generates hydrogen peroxide Generates ROS (reactive oxygen species) Triggers cell apoptosis 28:30 What are your thoughts on using antioxidants to increase chemotherapy and drug success? Oncologists tell patients no antioxidant supplements because they know they will interfere with treatment Antioxidants protect cancer cells Mark hasn’t seen any research showing antioxidants make chemo work better Research shows pro-oxidant therapy helps chemo work better  Sodium selenite Ozone therapy Sulforaphane (need 10-20 grams or more) - not too efficient 32:30 Can you give us a breakdown of the different levels of methionine within food groups? Foods highest in methionine: Chicken and fish Next: other animal products- beef, dairy, eggs Mark has been vegan for 30 years (supplements with B12 occasionally) Caution: B-12 can be used by cancer cells for protein synthesis Soy, sesame seeds, and brazil nuts are high in methionine Lowest: apple, most fruits  Dark green veggies are fairly high Hard part is getting enough calories on a low methionine diet Potatoes and rice work to bring up weight 38:40 Cycling on and off low-methionine foods Encourage fruit-only breakfast (easily digested, full of enzymes, fiber, water, cleansing, detoxifying, extends a fast) Book: Harvey Diamond, Fit for Life  Food combining Methionine restriction is anti-aging Ketosis is not necessarily a healthy state -  not natural/normal  Not a proponent of fasting for cancer patients - too stressful Recommends a fruit-only diet instead of fasting Super-charge your system by eating raw, high-energy, plant-based foods 44:30 What is the distinction between nutraceuticals and supplements? Use supplements to fill in gaps Recommends supplementing with iodine, selenium, vitamin D, zinc, B12 Nutraceuticals can be used to lower inflammation Sodium selenite is used as an anticancer nutraceutical  Vitamin E delta tocotrienol- high dose kills cancer cells Glucosamine alters cancer cells High-dose zinc is effective in killing cancer cells Melatonin effective in fighting cancer (300 mg)  Curcumin - plant derived medicine - not very bioavailable Medicines work because of toxic effects on system/system modulation 50:20 How did selenium and tocotrienols stand out to you?   High index of therapeutic value High bioavailability Water solubility ADME Absorption, Distribution, Metabolism and Excretion - nutraceuticals are analyzed according to this standard Sodium selenite has reached animal and human clinical studies (in-vivo) Methionine restriction is being used in ongoing human clinical studies   55:20 What is the mechanism of action of sodium selenite?   Selective pro-oxidant Study which shows it inhibits glutamine metabolism Natural high uptake into tumor tissue Radioactive sodium selenite (SE-75) was used in the 1960s to highlight cancer cells on imaging tests Relatively small amount of sodium selenite (10-20 mg) is typically needed at therapeutic threshold levels 9 hour half-life Cells need to be exposed 24 to 72 hours or more - the longer the better Lower doses can be sustained for longer periods of time .3 mg/kg of body weight is dosage for IV sodium selenite IVs are used for pulsing in addition to oral dosage IVs can become cost-prohibitive   1:01:30  Hazards of buying sodium selenite online   Can be risky - might be over a toxic dose or too weak Mark sells some on his website Might not be pharmaceutical dose Signs of overdose Hair loss Brittle nails Use under supervision   1:03:00  Is this an extract of selenium versus a whole compound?    Sodium selenite is a mineral salt - inorganic form of selenium- trace mineral Chemical formula Na 2 Se0 3 Body needs it all the time Organic forms vary in the level of anti-cancer activity 100% water soluble- easily crosses blood-brain barrier Vitamin E used is extracted from annatto seed - delta tocotrienol Pro-oxidant  Looks and behaves like unsaturated fatty acid Initiates lipid peroxidase chain reaction Ends up in mitochondrial membrane Interacts with and generates more ROS Triggers cancer cells to die - apoptosis Mitochondria are dysfunctional in cancer cells Breaks the positive feedback loop of the mitochondria so cells can die   1:09:39  You mentioned DHA. Where do you get yours?   Mark uses an algae oil Studies show DHA can be used therapeutically in cancer (6g/day) DHA will become incorporated into the cancer cell membranes and will undergo lipid peroxidase reactions Algae oil is unstable and oxidizes easily  Antioxidants are added to maintain stability and this can be enough to interfere with NORI protocol   1:11:20  Budwig diet - similarities and differences   Fruit, berries, no animal products Cottage cheese and flax oil mixture Flax contains ALA, a polyunsaturated fat Studies show ALA can trigger cancer cells to die Flaxseed oil must be freshly pressed (15-30g) Cottage cheese/quark works as an emulsifying agent to break up the oil for bioavailability Theoretically based on the science, it should work Not in favor of it right now because there are better methods Tocotrienol does the same thing only with more efficiency   1:15:30 Lithium Chloride   Still under study Has a favorable effect on cancer pathways Used as treatment booster Studies with lithium chloride used in conjunction with 5FU in animals   1:17:07 NORI protocol is currently using 6 agents   3 core agents make up the cytotoxic cocktail Vit E tocotrienol (1200mg), sodium selenite, Vit K3 3 other agents working around the cocktail Glucosamine (8g), zinc citrate (150mg), melatonin (300mg) Used in conjunction with methionine-restricted diet Protocol is continually evolving based on clinical experience Simple, low-cost   1:19:10 Where can we find you?   https://antibioticwatchdog.com/ Website covering relationship between antibiotics and cancer Free ebook https://norinutraceuticals.com/ (store)  https://noricbd.com/ https://nutritionaloncology.net/ Info on program and protocol Mailing list CBD products and nutraceuticals - Use code STERN Free consultations (30-60 min)   1:22:00 Closing remarks   Please check out the podcast links and the links on our website (“What We Use” section). Your patronage is greatly appreciated and helps keep the lights on.  For more info about fruit in the diet and to view our most popular video, see Ryan’s podcast with Dr. Robert Morse. Link Below. Use your intuition and try different options if a current protocol is not working. There are many paths to wellness. Future podcast idea: feature two experts on opposite sides of a topic and let them discuss the pros and cons of each Please send your ideas for future speakers to info@anticancerrevolution.com As always, if you are going through cancer….just keep going!     Related Podcasts Fruit, The Lymphatic System & Cancer: Dr. Robert Morse     If you have a question or comment about this episode let us know below!!

In the infamous words of Aladdin in Disney's movie of the same name, "Do you trust me?" Jasmine's reaction is a very uncertain "yes," and that pretty much sums up this week's discussion in the Grey Matters podcast. Whether you're venturing into a chat room or listening to this podcast religiously (we certainly hope you are!) or connecting with your business customers, trust these days is at the heart of every interaction we have.  And it's no wonder. According to Edelman's Trust Barometer (polling respondents in 28 countries), we have been in a trust bankruptcy of late which has thrown the world for a loop. Who can you trust? Who should you trust? And, more to the point, who are you trusting - or mistrusting - right now? In this episode, Steve and Rachel chat about: the shiny new penny that is Clubhouse on iOS devices how audio/voice is ushering us all into a new frontier of trust ways we as business professionals can make the most of today's trust deficiencies It's a great episode. You can take our word for it.  Links from this Episode Clubhouse - Apple Store for iOS Edelman's Trust Barometer report Our other things: Weekly live, free tutorials -  Webinar Wednesday Weekly live, paid business tutorials - Foundational Fridays (Business Building Blocks) Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp  About Us: Steve Dotto - Host Canada's favourite geek.  For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology. After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career. His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses. Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.   Rachel Moore - Producer From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting.  In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters.  Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

What's the difference between the "gig economy" and having a "side hustle?" We define these two aspects of Work 2.0 in this episode of Grey Matters. It's easy to confuse phrases we hear today describing work that isn't mainstream or full-time. We hear about the "gig economy" (on-demand talent and skill) and the "side hustle" (work geared for upward growth), and both sound appealing when we're faced with unemployment or underemployment.  As we look deeper at these to options, there are things we should take into account: Is either a gig or a side hustle a viable solution for a work force that is being aged out of mainstream employment? The marketplace's view of older professionals and skilled workers has skewed to realm of being expendable, regardless of years of experience we offer. Stepping into a side gig or hustle isn't as easy as flipping a switch. Networking, personal branding, and even marketing can mean either success or squandered effort.  What is required of us if we anticipate needing to try a gig or side hustle? Oh, and if you haven't heard, Apple has apparently thrown down the gauntlet against Facebook and other digital advertising giants with the update to iOS14: a pop-up prompt for Apple devices that ask the user if they agree to allow their activity to be tracked by Facebook. What will this mean for ads and privacy today as we have come to know them?    We also welcome a new addition to the podcast: producer Rachel Moore joins the discussion with Steve to bring the GenX perspective into Grey Matters.  Links from this episode: Boston Herald: Baby Boomers leading the pack in the gig economy Forbes.com: 9 Best Side Hustles Our other things: Weekly live, free tutorials -  Webinar Wednesday Weekly live, paid business tutorials - Foundational Fridays (Business Building Blocks) Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp  About Us: Steve Dotto - Host Canada's favourite geek.  For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology. After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career. His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses. Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.   Rachel Moore - Producer From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting.  In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters.  Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

Video is the most persuasive and influential media, so much more so when it is personalized Using video for conversation, and conversion!We tend to think of video in a rather grand sense. TV YouTube think about all the ways we use it. Tutorials Entertainment News and information Ironically, the most effective mass media platform is also incredibly effective in a one on one intimate application. Without fail, we are always competing for eyeballs. Success with video is usually tied to how many people watch the video. And the more people, the better the video! but a video is an amazing asset for far more intimate communications. Links from this Episode Bonjoro (Affiliate Link) Loom VidYard   Our other things: Weekly live, free tutorials -  Webinar Wednesday  Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business   Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters! All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp 

There are a lot of really bad ideas in the online marketing space, that seem like good ideas when you first hear them. But at the top of the list: Fake it till you make it Not only does it undermine the credibility of the person faking it, but it also hurts the credibility of the entire space.   Why not call it what it is, - "lie to your community, hopefully, they are too stupid to ever figure it out"!   Contact us: I love to hear from you! Please drop us an email: podcasts@dottotech.com   Our other things: Weekly live, free tutorials -  Webinar Wednesday  Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business   Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters! All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp   

Chaos reigns in the social media world, last week, Twitter released the following Permanent suspension of @realDonaldTrump By Twitter Inc. Friday, 8 January 2021      After close review of recent Tweets from the @realDonaldTrump account and the context around them — specifically how they are being received and interpreted on and off Twitter — we have permanently suspended the account due to the risk of further incitement of violence.  .... It should be a wake-up call for us all, I am not speaking of the political ramifications, but for our business. The spectre of potential de-platforming looks above us all. Got a comment, suggestion or an opinion? You can send us an email podcasts@dottotech.com Our other things: Weekly live, free tutorials -  Webinar Wednesday  Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters! All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp  Grey Matters is made possible because of your support through Patreon! Please consider supporting us. For $10 a month you can help keep us on the air, and there are perks! Including access to our Webinar Wednesday Archives, with over 155 recorded tutorial webinars! Thanks for your support! Click here to support us!

IMHO affiliate marketing is the perfect side hustle. Affiliate marketing is the perfect place for most of us to begin our great adventure of building our very own online business. Why? Because in a word, it is amazing! This week I share some of the things that make affiliate marketing the perfect fit as we grow our online business.   Podcast Rundown 2:57 - What is Affiliate Marketing There are 3 players in affiliate marketing The manufacturer, retailer, the person who is selling the product or service The affiliate, the person recommending the service or product The customer 4:45 - The Mechanics, how affiliate marketing is tracked 7:00 - What makes affiliate marketing such a perfect fit? 10:50 -  A great alternative to Sponsorship 21:45 - How much can you really earn? Links from this Episode   Here is a great primer https://www.affiliatemarketertraining.com/14-most-common-mistakes-made-by-new-affiliate-marketers/   Amazon Associates is where many of us begin https://affiliate-program.amazon.com/   Walmart! Who knew! https://affiliates.walmart.com/#!/   Can you believe Bass Pro Shop has an affiliate program, this proves just about EVERYONE has one! https://www.basspro.com/shop/en/affiliate-program   A few of the Affiliate Networks Share-A-Sale (I do a lot with them) https://www.shareasale.com/info/   Rakuten https://rakutenadvertising.com/affiliate/   Impact Radius (Very popular with SAAS companies) https://impact.com/   Our other things: Weekly live, free tutorials -  Webinar Wednesday  Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp     

We are back! Relaunching a podcast is a hard thing to do. It is like getting back to the gym after you have been away for a while. All the same guilt, disappointment in yourself for letting it slide. The anxiety that you have hard work ahead of you, and fear that you may let yourself down again.   So with a great deal of humility, I am sheepishly coming back to the gym, a few pounds heavier, a bit tentative, but determined to make it a habit once again.   This week I take the opportunity to reinforce the mission of this podcast, and my hopes for the community as we try and put 2020 in the rearview mirror.   Our other things: Weekly live, free tutorials - Webinar Wednesday  Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business   Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp 

The one thing I struggle with to this day in the online marketing world is the sales process. The techniques which we can and do use to sell our products or services.  So much research has gone into "crafting the perfect offer". In some cases, online marketers spend more time on the sales pitch that they do on the product they are selling, and that offends me.  I have thin skin when it comes to online ethics. This week I break down our current project as wee are preparing to take the sales offer to the public. I look behind the scenes at a product launch and the decision-making process we are going through to best strike a balance between effective and manipulative sales.   Grey Matters is made possible through your generous support! Please come a Patron of Grey Matters! Join us in the Grey Zone on Facebook   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp 

Facebook, for all its flaws, has become an almost universal meeting place. For online businesses, there is no better place to try and create awareness, conversations, build relationships and form communities. I just wish Facebook was a better partner!  Bella Vasta knows how to build effective communities in Facebook, uses communities to grow her own community and teacher others (like us) to do as well. Check out Bella at https://jumpconsulting.net/   Grey Matters is made possible through your generous support! Please come a Patron of Grey Matters! Join us in the Grey Zone on Facebook   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp   

Online marketing is constantly shifting, best practices form yesterday are replaced today with newer more innovative strategies, and we constantly walk a tightrope between what we can do and what we should do. Bosco Anthony is one of the most creative marketers I know. He has spearheaded some of the more memorable social campaigns I have been privy to. This week on Grey Matters, Bosco shared his insights on what is the current state of the nation in online marketing. Follow Bosco http://boscoanthony.com/ Grey Matters is made possible through your generous support! Please come a Patron of Grey Matters! Join us in the Grey Zone on Facebook   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp 

In part 2 of my interview with Scott, we dive into how speakers are preventing themselves, the challenges with Zoom, discuss teachers and top things of sharing our most epic speaking fails. Scott Stratten has been a top-flight keynote speaker for well over a decade, as well as the best selling author, of UnMarketing. In part one of our two-part interview, we talk about how Scott has adjusted to his business being turned upside down. This interview was recorded on Grey Matters Unscripted, our weekly Livestream where you get the opportunity to ask questions and interact with our guests. Join us Fridays 10am Pacific at  The Grey Zone on Facebook or  YouTube   Grey Matters is made possible through your generous support! Please come a Patron of Grey Matters! Join us in the Grey Zone on Facebook   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp         

As the reality of the COVID-19 pandemic sunk in so many industries experienced massive change.  Close to the top of the list of those most severely impacted was the conference industry in general, and the rather small cohort of professional and full-time speakers.  Scott Stratten has been a top-flight keynote speaker for well over a decade, as well as the best selling author, of UnMarketing. In part one of our two-part interview, we talk about how Scott has adjusted to his business being turned upside down. This interview was recorded on Grey Matters Unscripted, our weekly Livestream where you get the opportunity to ask questions and interact with out guests. Join us Fridays 10 A Pacific at  The Grey Zone on Facebook or  YouTube   Grey Matters is made possible through your generous support! Please come a Patron of Grey Matters! Join us in the Grey Zone on Facebook   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp         

 Finding the right balance for our content. Google and youtube give us incredible insight into what topics will be popular, generate views, responses and revenue. But is serving the algorithm the best content strategy for your community?   Grey Matters is made possible through your generous support! Please come a Patron of Grey Matters! Join us in the Grey Zone on Facebook   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp     

Tru.earth sells a unique eco-friendly product, a laundry strip that reduces plastic waste going into landfills by 100%. A little over a year ago Ryan McKenzie and his team took a bit of a flyer on selling the strips. The result has been a fascinating masterclass in online marketing as Ryan has shepherded the product through online sales, traditional distribution and Amazon sales.  It is not often that we get this kind of an inside look at how a modern company rapidly adapts and evolves with a product. Tru.Earth Laundry Strips   Grey Matters is made possible through your generous support! Please come a Patron of Grey Matters! Join us in the Grey Zone on Facebook   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp     

I create a lot of content, and I do mean a lot. Each week we strive to deliver: 2 YouTube Videos 1 Webinar 1 Podcast 1 Livestream (for ourselves) 1 Livestream we host for a client. Plus our community content, such as zoom meetings and coaching sessions for our members. Each and every one of these content pieces need supporting graphics, promo material, social posts etc. Like I said, a lot of content, and we do it with a team of 3. These are my top 5 content Creation Tools I use.  5- BitMoji - https://youtu.be/OEi01uA9JAI 4- Evernote Here is a link to our introductory Evernote Course.Evernote QuickStarthttps://dottotechu.thinkific.com/courses/evernote-quick-start Pocket is an alternative more of a reading and research tool than a creations tool. 3- Invideo  https://invideo.io?ref=stevedotto3 2- Canva  https://canva.7eqqol.net/zoDW6 1- Screenflow  https://telestream.pxf.io/B9dYy Our Video Production Process - https://dottotech.com/make-youtube-video-tutorials/ Grey Matters is made possible through your generous support! Please come a Patron of Grey Matters! Join us in the Grey Zone on Facebook   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp     

They Ask, You Answer Marcus Sheridan faced a challenge in 2008 as the recession hit his company hard. His response has become the blueprint for thousands of online marketers. They Ask You Answer, the simple mantra to serve your community, provide value, which generates trust.  Trust has become the most valuable currency online.  Links from this episode: They Ask You Answer, by Marcus Sheridan Strength Finder Personality Test   Grey Matters is made possible through your generous support! Please come a Patron of Grey Matters! Join us in the Grey Zone on Facebook   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp   

  The economic impact of C-19 is hitting Boomers in a profound way. Every aspect of financial security is being undermined, as retirement fund shrink, jobs evaporate and many opportunities dry up. Fortunately, we do have one pace to turn, a lifetime of experience is ours, and it ca be called on to propel us into new opportunities and new successes.  This week we discuss the increasing challenge, C-19 is placing before us. Grey Matters is made possible through your generous support! Please come a Patron of Grey Matters! Join us in the Grey Zone on Facebook   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp   

The single most important key to success in content marketing? The answer is clear, it is consistency. Consistency, especially in publishing frequency. It amazes me how often the same narrative takes place. The creators who stay the course find success. The creators who establish frequency and publish relevant content on time grow their community, and build their authority, it never fails.  But consistency is a difficult thing to master. When we start any venture we have a honeymoon period where we are motivated, but eventually, constantly creating content becomes a chore.  How do we overcome the fate of most of our colleagues, who’s commitment falters? That is the topic this week on GreayMatters.  Grey Matters is made possible through your generous support! Please come a Patron of Grey Matters! Join us in the Grey Zone on Facebook   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp   

With the world reeling from the effects of COVID-19 it may seem like a very bad time to start or look at building a new online business. In fact, this may be the best time.   Grey Matters is made possible through your generous support! Please come a Patron of Grey Matters! Join us in the Grey Zone on Facebook   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp   

Like you, I am having trouble seeing anything without the Coronavirus filter. It is having an impact on every aspect of our lives and may well become the defining event of the first half of the century. We need to gourd our own mental health before we can even start devising a strategy to protect our business.   Links form this episode: https://www.verywellmind.com/stay-mentally-strong-during-coronavirus-4800190   Grey Matters is made possible through your generous support! Please come a Patron of Grey Matters! Join us in the Grey Zone on Facebook   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp 

I chose a long time ago to work from home, and have, over the years, developed a system that works for me. For so many of you, the need to work from home is not a choice but an edict. As we practice social distancing, we also need to practice new work habits to maintain our sanity, productivity and even our relationships while we work from home, Here are some of my best tips, take them with the spirit intended, to help us all get through a difficult time. Grey Matters is made possible through your generous support! Please come a Patron of Grey Matters! Join us in the Grey Zone on Facebook   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp 

As confusion and fear sweep the world, we are struggling to come to terms with change and uncertainty. Mark Schaeffer got me thinking about my own personal response to the COVID-19 shutdown, with a brilliantly timed blog post  The Corona Virus, A Love Letter That post inspired this Podcast, as Mark shares his thoughts on how we can deal with the very real grief and sense of loss we are all experiencing as we cope with Corona. Links from this Podcast Mark’s Blog Post Marketing Rebellion: The Most Human Company Wins Known: The handbook for building and unleashing your personal brand in the digital age Grey Matters is made possible through your generous support! Please come a Patron of Grey Matters! Join us in the Grey Zone on Facebook   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp 

We are sailing uncharted waters, as the world comes to terms with COVID -19. We can only decide how we are going to react to the changes and challenges it brings. We can control how we respond to our situation, however.    Here is Mark Schaefer's take. https://businessesgrow.com/2020/03/10/coronavirus   Grey Matters is made possible through your generous support! Please come a Patron of Grey Matters! Join us in the Grey Zone on Facebook   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp 

  We have all been in business long enough to know that we are good at some things and not good at others. But there seems to be a “badge of honor” amongst entrepreneurs that we do it all ourselves. While that might salve the ego, in practice it is a bad idea!   I know that one of my challenges is shared by many entrepreneurs, a reluctance to delegate tasks that can easily be accomplished by others. This may be one of the biggest roadblocks to success. Adding outsourced talent to your team, in the form of Virtual Assistants, or contractors will free the principal up to do the things that only they can do, if they actually let go of some control.   Trusting team members to take tasks off your plate will make a marked difference in not just your profitability, but your energy.    Here are a few resources we mentioned in this Podcast:   RescueTime - This is my video on using RescueTime, which will monitor your activities and help you identify area you can outsource support. https://youtu.be/qVHNpGVICvw   VA Services I have never hired from a service so I can't vouch for which ones are best. However, I know Chris Drucker, who runs Virtual Staff Finder and have learned a lot from him. Virtual Staff Finder specializes in Lower-priced overseas VAs from the Philippines.    https://www.virtualstafffinder.com/   I also have spent time with Travinia Barber, the founder of PriorityVA which is  a premium service, offering North American VAs at a higher cost. https://priorityva.com/   I think they are both great places to start your search.      Please join us in the Grey Zone on Facebook  Don’t be a stranger!   Free Evernote QuickStart! I am really proud of this training! It is free, it will take you about 30 minutes and in those 30 minutes, you might just discover a way to improve your memory. time well spent!   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp

Baby Boomers should feel comfortable with LinkedIn as a Social Network. It fits our needs in ways no other network does. The person I turn to for all things LinkedIn is without question, Viveka Von Rosen. She is the author of LinkedIn Marketing: An Hour a Day     Please join us in the Grey Zone on Facebook  Don’t be a stranger!   Free Evernote QuickStart! I am really proud of this training! It is free, it will take you about 30 minutes and in those 30 minutes, you might just discover a way to improve your memory. time well spent!   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp

We need to respect all the different social platforms even if we do not choose to use them ourselves. And speaking of social Platforms, please join us in the Grey Zone on Facebook Don’t be a stranger!   What was your first social network? As I mentioned mine was the BBS world, in fact it was Sunshine BBS, run by a friend on mine in Delta BC, he had 2 lines going in he ran it for years!   Here is a link to the Wikipedia page on the history of social networks, it is a fun walk down memory lane!   Free Evernote QuickStart! I am really proud of this training! It is free, it will take you about 30 minutes and in those 30 minutes, you might just discover a way to improve your memory. time well spent!   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp  

After far too long a hiatus, yes, let’s call this a hiatus, we are back. Grey Matters is more committed than ever to serving the Grey Zone, Baby Boomers and Gen Xers who are looking to reinvent themselves in order to remain relevant in the Digital World.   Links from this Episode   Join the Grey Zone on Facebook at http://facebook.com/groups/gogrey   CNN posted a great debate between a Boomer and a Millennial:   "OK Boomer" started on the platform Tik Tok and exploded into the meme of the moment. Turns out young people trying to launch into a gig economy with little job security on a rapidly warming planet, with far less opportunity for the wealth and creature comforts that their parents and grandparents enjoyed (A car? A house? Ha!) don't want to be lectured by Baby Boomers, the generation who put them into this kind of shape.   Read the full article here     From The Globe and Mail   Older, longer: The super-aging of Canadians has taken everyone by surprise   "When the pensions and public health-care systems that Canadians rely on today were first put in place in the 1960s, the life expectancy of a man was 69 years, just four years after he was likely to retire. But a man who turns 65 today will live, on average, another 19 years, and a woman will live another 22 years, according to Statistics Canada.”   Read the full article here     All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp  

Your website is still the most important digital asset you have.  I know I sound like I am preaching, but it is so true! Ask yourself these questions as you envision your website: 1- What is your most important engagement 2 - What is your most relevant content 3 - What is your visitors greatest pain point   Then in your design make sure you are focusing on these points!   Links I mention: https://prettylinks.com/ All our other Links Worth Visiting! → Join us for Webinar Wednesday, every week!: http://dottotech.com/webinarwednesday→ Hire Steve as a Speaker: https://dottotech.com/speaker/→ What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM→ Our Amazon Store: https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp→ Steve’s Vlog: https://dottotech.com/vlog/ Steve’s Social Accounts→ Blog: https://dottotech.com/→ Twitter: https://twitter.com/dottotech→ Facebook: https://www.facebook.com/DottoTech/→ Instagram: https://instagram.com/dottotech/ → Support Dotto Tech on Patreon: https://dottotech.com/ #wearethegreywave #greymatters

Amy Landino has transformed from a "Video girl who makes video about doing video" something she was very good at, to a leader helping her community live the life they desire.  She shares some incredibly valuable insight on her conversion journey, lessons I believe help Boomers big time, as we make the changes we need to to remain relevant in the digital age.  AmyTV - YouTubehttps://www.youtube.com/channel/UCR9gMSj0UUxGvgfpNhhF3Jw Amy's BookVlog Like a Bosshttps://amzn.to/2WVsVvE All our other Links Worth Visiting! → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/→ Hire Steve as a Speaker: https://dottotech.com/speaker/→ What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM→ Our Amazon Store: https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp→ Steve’s Vlog: https://dottotech.com/vlog/ Steve’s Social Accounts→ Blog: https://dottotech.com/→ Twitter: https://twitter.com/dottotech→ Facebook: https://www.facebook.com/DottoTech/→ Instagram: https://instagram.com/dottotech/ → Support Dotto Tech on Patreon: https://dottotech.com/ #wearethegreywave #greymatters

As a business owner, you could be pulled in a million different directions and could try to handle everything yourself. But to be successful and grow, business owners must learn to relinquish control and delegate as well as try new ways of working. Sure, if it ain’t broke, don’t fix it. But what if it could work so much better? Today for you I am providing a list of five tools that have helped me to stay on track, be effective and productive, and continue to grow my business. I hope you find it beneficial for your business as well. Here is a link to the post with all the links covered in this podcast   All our other Links Worth Visiting! → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/→ Hire Steve as a Speaker: https://dottotech.com/speaker/→ What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM→ Our Amazon Store: https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp→ Steve’s Vlog: https://dottotech.com/vlog/ Steve’s Social Accounts→ Blog: https://dottotech.com/→ Twitter: https://twitter.com/dottotech→ Facebook: https://www.facebook.com/DottoTech/→ Instagram: https://instagram.com/dottotech/ → Support Dotto Tech on Patreon: https://dottotech.com/ #wearethegreywave #greymatters

Lisa Larter is a practical, no-nonsense straight shooter. She has been for me a trusted advisor and a terrific role model.  Lisa shares some great tips on managing change and opportunity in our lives, and how to carve out your niche. You can find more with Lisa at: https://lisalarter.com/ Lisa's book https://amzn.to/2EYK1h8 All our other Links Worth Visiting! → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/→ Hire Steve as a Speaker: https://dottotech.com/speaker/→ What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM→ Our Amazon Store: https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp→ Steve’s Vlog: https://dottotech.com/vlog/ Steve’s Social Accounts→ Blog: https://dottotech.com/→ Twitter: https://twitter.com/dottotech→ Facebook: https://www.facebook.com/DottoTech/→ Instagram: https://instagram.com/dottotech/ → Support Dotto Tech on Patreon: https://dottotech.com/ #wearethegreywave #greymatters

What is a CDN anyway? A CDN is a Content Delivery Network. They make it possible for your site to be accessed from multiple servers globally so that it can load faster for your visitors. We discuss our experience with them and some tips on getting started. Hosts Present: David Blackmon – Aspen Grove Studios […] The post EP46 – CDNs: How They Work and What We Use with Divi appeared first on Divi Chat.

One of the best and most exciting ways to make an income online is by launching your own products. Earlier this week Jason and I shared a big picture overview of how to launch a digital product.  Today we are going to share how to take that product launch to the next level by working with affiliates!  A big focus of ours in our won business in 2017-2018 is expanding our affiliate base. We have around 100 active affiliates right now but only a small portion of these make any significant sales.  A good rule of thumb when thinking about brining on affiliates, is to launch your product first without affiliates. Do a launch, get comfortable with it, make sure the product works, and then bring affiliates into the mix.  How it works with affiliates: People who are interested in sharing your product can sign up for your affiliate program. Once approved they will get their own affiliate links to share your products.  If someone purchases through those links, that affiliate gets a percentage of the sale. Typical commissions on digital products are 30-50%.  How to run an affiliate program: Running an affiliate program takes a little bit of technology. I know it can be scary, but there are several different options that can make it easier.  The most common option are Wordpress plugins. Here are a few that we've used.  iDevAffiliate This is my #1 recommendation if you are using wordpress. It's not actually a plugin, it's an addition you add to your site. It's a little wonky to get set up but once it's set up, it gives you SO many tools. This is an affiliate program you can grow with.  We started off using iDevaffiliate for our digital products and used it for a long time before we had to switch where we host our digital products. Now we use iDev for our product store. It's not the cheapest option out there because it does offer so many features. But it is very affordable compared to make other big programs. I think it's a great happy medium.  Find out more about iDevaffiliate here What it costs: Cloud option: $39 a month and includes a TON of extra features. If you need a FULL affiliate suite (which most people don't need when just starting out), this is an incredible deal!!  Standard: $199 one time fee. This is very important: a lot of the more robust programs are monthly fees. The standard version is what we have had for several years and it was $199 one time!  Make sure to come follow us on Instagram: Our Work at Home Life!   Woocommerce Integration If you already use Woocommerce then there are a couple of plugins that are already integrated with woocommerce. It's not necessary to use one of these plugins if you use woocommerce. After all, we run Woocommerce in our product store and yet we use iDevaffiliate as our affiliate center.  I have not used either of these and do not know how easy/hard they are to get up and running. I do like the idea though that they integrate with woocommerce.  The two options they offer are Affiliate WP ($99 a year) or Affiliates Pro ($59 a year).  LeadDyno The other robust affiliate program that I have been very impressed with in the past is LeadDyno. We used it for a short time last year when we were trying to figure out some fancy things. Ultimately, we ended up moving our affiliate program to Clickfunnels but for different reasons.  Overall I was very impressed with LeadDyno. It was easy to use and offered a TON of advanced features that you can easily grow with. I will need to wrangle Jason into doing a comparison video one day of LeadDyno verses iDev!  Find out more about LeadDyno here.  What it costs:  $49 a month for the starter plan (which is all you need for a while!) Be aware however: The more traffic you have, the more it costs! Overall, iDevaffiliate IS cheaper over all.  What We Use:  We moved our entire digital product database to New Kajabi in 2016 and we haven't looked back! Kajabi comes with an internal affiliate program which works great for simple products and simple funnels.  However we desperately needed some more advanced features to sell our online training academy and annual online conferences. So I did HOURS of research and found another website that would integrate sales into Kajabi: Clickfunnels.  Clickfunnels is expensive but it runs our entire affiliate program and all our sales pages and funnels. It's a HUGE and amazing program and we totally love it. If you want to try it out, you can get a 14 day free trial.  What it costs: $97 a month but this is for the landing page and sales funnel aspects only. This is what I recommend over LeadPages. I LOVE IT!  $297 a month gives you access to the full affiliate suite AND an advanced email service provider. (I told you it was expensive!) How we support affiliates during a launch: 2 - 4 months before your launch:  This is your time to recruit your affiliates and let all existing affiliates know about your upcoming launch.  (Honestly - I'm not always the best at communicating this far in advance with our affiliates. I need to work on it.) 1 month before:  Now's the time to do some affiliate training if you want. A great idea is doing a Facebook live training, recording a YouTube video, publishing a quick start guide etc. When in doubt when working with affiliates: Make the promotion VERY plain and very clear. People are busy! Even if you think you've already mentioned things several times, mention it again! 3 weeks before:  At least three weeks before is the best time to give your affiliates early access to the product or give them the opportunity to purchase it early.  The best way to have affiliates who sell, is to get them in LOVE with your product! So make sure they have access to it!  2 weeks before: At least two weeks before, pass out all promotional material. Give your affiliates access to ads, banners, sample emails, Facebook posts, etc. Give them the tools they need to be successful!  During The Launch: Email the affiliates everyday with simple, easy action items. Email your affiliates and give them a sample email for the day. Or give them one simple action item they can act upon within 5 minutes.  Share your own promotional material with the group so they have some ideas to work off of.  Be in constant communication with the group, let them know what's working, what's not working, and any ideas you come across.  I know this was a brief introduction to working with affiliates. So please let us know what other questions you have about this process so we can make sure to address is in future episodes.  In episode #4 of the podcast we will be sharing how to create a free opt-in offer for launching your digital product. Episode #4 might be my favorite one yet - stay tuned! Download our FREE Product Launch Checklist!  I know this is a TON of information! So I distilled it all down into a handy printable product launch checklist for you. All you have to do is fill it out for you next product launch and you are well on your way to a successful launch.  To download the FREE checklist, simply sign up here and download right away!