Podcast appearances and mentions of lisa larter

Have you been struggling to close high-ticket retainer deals?    Lisa Larter is a brilliant strategist who helps entrepreneurs and small business owners create clear and simple strategies that help them reach those big, lofty business goals that feel out of reach. And in this episode, she joins Eleanor to share her proven "Second Sale Strategy" that has helped her maintain an impressive 90% close rate on six-figure retainer deals with clients who stay for 5-9 years.   Get full show notes and more information here: https://safimedia.co/WO49

“As I looked around, I saw that there were many others. The overwhelming majority who leave active duty find that within 3 years, they're on to something else because they perhaps made the wrong choice or they didn't recognize that the fit wasn't right." — Gene Moran In this episode of Make Your Move, I'm turning the tables and will be interviewed by Lisa Larter because, surprise, I'm also featured in The Military Effect. You can read my story in Scott Manthorne's book in chapter 13. I want to take a moment to celebrate this significant milestone: this is my 100th episode. It's been quite the journey, and I'm grateful for the opportunity to share stories and insights from some pretty amazing guests. I'm filled with gratitude and excitement for what's ahead. I've had the privilege of interviewing some outstanding individuals. Tune in this week as I highlight just some of the spectacular guests I've had the pleasure of speaking to: Lori Drowdy, Misty Cook, and Michelle Mace Curran. Their journeys from military roles into successful civilian careers have left a lasting impression on me and many listeners. Podcasting is a privilege, and I believe it allows us to give back to the community by providing a platform for stories that might otherwise go unheard. I hope these stories inspire and connect with each of you, creating conversations and offering guidance for those navigating similar paths. Visit themilitaryeffect.com, read Scott Manthorne's book, and listen to each weekly episode of Make Your Move to learn more. By challenging your assumptions and understanding the incredible impact veterans have and continue to have, we can create a better future for all of us.   WHAT'S IN THIS EPISODE Podcast Impact and Themes Challenges and Enhancements Future Directions and Goals Personal Experience Reflection   YOUR MOVE Get all the resources from this episode on genemoran.com/e100 Connect with Gene on linkedin.com/in/genemoran or visit genemoran.com  

Lisa Larter has a strategic marketing firm, providing consulting services around strategy and business advisement. Like many entrepreneurs, Lisa started off thinking she had to do everything herself. In this episode, she shares the wisdom she's gained from using her growth mindset to gain continual business success. Here's some of what you'll learn in this episode:The role of an entrepreneur in their business.The way in which Lisa's background in retail helped her with marketing.The importance for entrepreneurs of understanding cash flow.How to make sure you're prepared to pay taxes.What let Lisa know that her business idea “had legs.”The wisdom Lisa would impart to her past self.The variety of benefits Lisa has gotten as a member of the Strategic Coach® entrepreneurial community.  Show Notes: The entrepreneur's main capability is vision. There are many talented people who don't have a purpose or a vision for using their talents. A lot of people understand sales and profit, but they don't understand cash flow and the timing and movement of money. Meet as many of the right people as you can that you want to do business with.  People should aim to have a baseline—a certain amount of cash they want to carry in their business—and do whatever they can to avoid going below that number. Entrepreneurs want freedom in their lives. And money buys you freedom. Every entrepreneur needs some type of mentor, coach, or advisor that they can talk to when they have difficult things going on. You will cap your potential if you don't learn how to lead and build a team. If you're entrepreneurial and you have a dream, it doesn't matter what your background or education is. Resources: Who Not How Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz The Self-Managing Company by Dan Sullivan

Business, Legacy, & Bucket Lists—We Cover It All    I am beyond thrilled to have my long-time friend, colleague, client, and co-conspirator, Samantha Moonsammy, acting as our guest host in this edition of Ask Me Anything!  If you remember the Oprah in Ottawa event I referenced a few episodes back, Samantha is the woman who I worked with to bring that event about. She is a great person with an amazing heart, and since we've worked together on many events and used to live only 20 minutes from each other, she came up with some great personal and professional questions. She even asked me a really big question about why I left Canada. That's something I've never talked about before, so I'm glad she asked!  Samantha works with authors through Lucky Book Publishing's signature VIP programs that include writing, publishing, and marketing. She provides strategic coaching to authors and helps them craft the best-selling title, subtitle, book outlines, story-telling, and wow-factor branding that makes you stand out from the crowd. Before running Lucky Book Publishing, Samantha was an award-winning celebrity event planner, television host, media personality, and public servant. She has been on book marketing event teams for many award-winning thought leaders including Elizabeth Gilbert, Deepak Chopra, the late Wayne Dyer, Caroline Myss, Marianne Williamson, and Eckhart Tolle. In this episode, we go from morning routines, habits, professional tools, and favorite books to bucket-list items. We even discuss some memorable Lisa Larter quotes, including, “Free is too expensive,” and “You can't ride two horses with one ass.” This was so much fun to record with Samantha, and I'm so glad she was able to take the mic and guest host for us this week!    What's In This Episode  Lisa's professional and personal habits Why Lisa left Canada and moved to the United States Professional tools for productivity with a remote team Legacy and impact    What To Do Next  Visit lisalarter.com/e160 for all resources from this episode. 

Many people fear starting their own business due to the risks involved! In this episode, Deborah will speak with Sandra Beatty, who transitioned from being a piano teacher to a successful entrepreneur. Sandra's success story is a powerful reminder that with determination, support, and the right approach, it is possible to overcome fears and achieve a fulfilling career while maintaining a balanced and happy life! Here are the things to expect in the episode:How did Sandra overcome her initial fears about starting her own business?What motivated Sandra to transition from being a piano teacher to an entrepreneur?Sandra's background influenced the content and themes of her book 'Wake Up, Rosie Dosie!'.Strategies Sandra uses to help entrepreneurs convert website visitors into leads.And much more!About Sandra:Sandra Beatty has been copywriting since 2017 and studied under Ray Edwards, John Carlton, and Copyhackers. She's written copy and created marketing strategies for Lisa Larter, Alan Weiss, and Shelle Rose Charvet, among others. In May 2022, she became a published children's author under the pseudonym Mrs. Bee. With seven years of experience in website messaging and strategy, she works with established solopreneurs to get their websites to convert more visitors into leads. Connect with Sandra Beatty!Website: https://www.sandrabeatty.com/LinkedIn: https://www.linkedin.com/in/beattysandra/ Book Recommendations:Embraced by the Light: The Most Profound and Complete Near-Death Experience Ever by Betty J. Eadie Wake Up, Rosie Dosie! by Mrs Bee   Connect with Deborah Kevin:Website: www.deborahkevin.comInstagram: www.instagram.com/debbykevinwriterLinkedIn: https://www.linkedin.com/in/deborah-kevin/Book Recommendations: https://bookshop.org/shop/storytellher Check out Highlander Press:Website: www.highlanderpressbooks.comTikTok: https://www.tiktok.com/@highlanderpressInstagram: https://www.instagram.com/highlanderpressFacebook: https://www.facebook.com/highlanderpress

The pandemic changed the face of healthcare as we knew it. Expert marketing strategist Lisa Larter explains why every hospital leader needs to rethink their view of thought leadership to Lisa Miller.    Episode Introduction  Lisa explains why thought leadership is essential in the era of Doctor Google, why different is better than better, and the importance of an online presence for healthcare leaders. She also highlights the 3 R's of reviews, referrals and reputation, the importance of truth telling, and why every thought leadership strategy should begin with the end in mind.     Show Topics   Reimagining healthcare thought leadership  All of us have the same Doctor – Doctor Google Every healthcare leader needs their own brand Focus on your patients, not your peers Reputation is the driver behind success Effectively responding to patient reviews  Managing patient expectations is key to thought leadership Begin with the end in mind     03:25 Reimagining healthcare thought leadership  Lisa said thought leadership is a vital part of patient care ‘'So when a hospital commits to thought leadership, not only is it a great tool for people to find when they're searching for information, but it's also a great tool to use as part of their patient care strategy. So if I'm someone who is recently diagnosed with let's say cancer, or diabetes, or a heart condition, it doesn't matter what it is, if a hospital has done a great job at creating thought leadership, they should have an area that they can direct me to that educates me on what to expect, that reassures me, that informs me, that really answers my most common questions and prepares me for the journey that I'm about to go on. Too often, I think people go to a doctor and they get some type of a diagnosis, and then they go home and they try to figure things out on their own. And I think that hospitals that are really, really committed to thought leadership are doing it so that one, people can find the information. But two, they can prescribe the information as part of their patient care strategy.''   12:03 All of us have the same Doctor – Doctor Google Lisa explained why an online presence is essential to prevent misinformation.  ‘'The first line of defense for all of us is Google. And before we've even seen a doctor, we're asking Dr. Google to tell us what's going on. And so if you understand anything about SEO, you understand that when somebody types a query into Google, you need to match the query in order to show up on the first, second, third page of Google. And if you're not creating thought leadership, then there's no way for your expertise, your thought leadership as a doctor to show up there. What might be happening is a mommy blogger who is passionate about a particular ailment because she had it or her mom had it, has been blogging about this thing. And she shows up there, because she's written more about it than an actual expert who is highly skilled and trained on the same topic. And so what happens is we go down these rabbit holes of reading information, and we don't know what is misinformation and what is legitimate information. ….so you can find whatever it is you're looking for, but that doesn't mean what you're reading is scientifically backed and/or was put together by a professional that really knows what they're talking about. And so I think Dr. Google is a scary thing, but it's the default.'' Today's healthcare systems and hospitals, especially in rural communities, are slower than ever to service patients in need. And so when you're sitting at home and you're not feeling well, and you have to wait weeks or months to get in to see a specialist, what do you do? You talk to Dr. Google.''    15:24 Every healthcare leader needs their own brand  Lisa said healthcare leaders need to make it easy for prospective patients to find them.  ‘'…. when Covid hit, a bunch of doctors, national, local, rural were thrown into the spotlight, because people were looking for information. They wanted to understand what was happening in the world. And that is not something that we've seen as much of before in our lifetime. And so I think what happened during that time is there was a bit of a shift, where we now look to doctors, clinicians to be their own subject matter experts. And we look at their personal brands as a consumer. And so a doctor may work for a healthcare system or a hospital, the same one for their entire life, or they may change, but what doesn't change is their body of work and their knowledge. And so I look at doctors and clinicians like experts of their own standing. And if they don't put their own platform out there, and show you who they are, and what they're about, and what their areas of expertise are, then it makes it hard for you to choose them…….And so if you want to control the impression that people have of you, you need to make it easy for them to find the information and find the story that you want them to know. And I think too many people are behaving like they used to behave before the internet, and they're assuming that the patients are just going to come.''   23:58 Focus on your patients not your peers  Lisa said building a brand should be focused on patients.  ‘'It's hard to get started. And you know why it's scary for so many of them? It's because they're concerned with what their peers are going to think instead of what their patients are going to think. They want it to be all academic, and scientifically backed, and perfect, and that's not what the patient is looking for. And so when you are building this body of work, you're not building it for peer review journals, you're building it for patients. So you want to talk in layman's terms, you want to talk in language that makes it easy for your patients to understand who you are and what you do. That's not to say that you can't write academic pieces that are a bit more scientific and fancier in nature. But I think you have to think about who the audience is that you are creating this thought leadership for. And you're not necessarily creating it for your peers. You're creating it for your patients.''    29:09 Reputation is the driver behind success Lisa explained why referrals, reviews and reputation are essential to building a brand.  ‘'….your reputation is really the driver of whether people want... I mean, why do some doctors have month long, multi-month long wait lists for people to get in to see them, and other doctors you can get in tomorrow? It's because some doctors have such stellar reputations for doing what they do, that people will wait forever to see them. And  so how do you build a stellar reputation? First of all, you need to do good work. Second of all, you create a body of work. Third, you want to ensure that when people are referring you, that you have the recommendations that support the work that you do.''   30:44 Effectively responding to patient reviews Lisa said responding to positive and negative reviews builds trust and credibility.  ‘'…. if somebody writes a nice review, get in there and respond, and thank them for the review. And if somebody writes not so nice a review, get in there and acknowledge that you would like to have a conversation with them. If it's positive, get in there and have the dialogue. Thank them, acknowledge it. Go all out. If it's not, try to take them offline. Try to get them to call the office, try to get them to call you. Try to leave a comment that says, "This is not the experience that we want you to have. Could you please call our office so that we can try to fix this for you?" You want to do whatever you can to protect your reputation. We all know there are people out there that are going to write really, really bad reviews. It's going to happen. And sometimes, you're deserving of the review, and a lot of times you're not deserving of the review. And so the best that you can do when you don't have a good review is at least acknowledge it and offer to have a conversation with the person. But if you show up regularly and you respond to reviews, and people see you showing up regularly and responding to reviews, it creates more of a sense of trust and credibility that you really are who people say you are, because you just keep showing up. You show up in the review space, you show up in your thought leadership, you show up online on your website, you show up on social media. It makes you a real person, and that makes you way more attractive.''   34:36 Managing patient expectations is key to thought leadership Lisa explained why honesty can help to build patient relationships and trust.  ‘'Sometimes, a patient's experience is not going to be positive because that's the protocol. There are some treatments, there are some X-rays, there are some things that you have to do when you're sick that are nasty, they're not nice, they're not fun. And if somebody is writing about that because they had a terrible experience, but it didn't matter what they did, that experience wasn't going to be positive, then you have an opportunity to get in front of that and manage expectations upfront, because now you know what some of the trigger points are. And you can actually say to somebody, "This is going to suck. This is going to be uncomfortable. This is going to be painful. You are not going to like us when this is done. Here are some techniques or tactics or things that you can do to make this easier. And I think sometimes, we're afraid to tell the truth. We're afraid to tell somebody this is not going to be a pleasant experience. And then because they didn't know it wasn't going to be a pleasant experience, you end up on the other side of it writing a review, and you're upset about the unpleasant experience, where if somebody had told you upfront, "I hate to tell you, but a colonoscopy isn't fun," if somebody actually let upfront what to expect, then maybe you wouldn't be so upset with the procedure or upset with what you experienced.''   37:35 Begin with the end in mind Lisa said getting clear on your personal brand provides a starting point for thought leadership.  ‘'I think if I could steal from Stephen Covey, begin with the end in mind. Think about who you're trying to be and what you want to be known for from a thought leadership perspective, when you begin with the end in mind and you get clear on how you want your personal brand to be and what you want your thought leadership to look like, you have a starting point. But most healthcare practitioners are not marketing experts, and so I would recommend that you work with somebody like myself who is good at developing a marketing strategy. One of the things that we do with a lot of our clients is we help them to create a strategic marketing roadmap, and we help them to actually get the ideas out of their head and create a plan that is both strategic and tactical so that they know what to do next. It's never going to happen on its own. And I would say that one of the things that is the most challenging about creating your own thought leadership is you are so close to what you know, that you often don't know what it is that other people don't know. And so you're like a fish in water. You don't actually realize some of the simple things that you know that are highly valuable to other people, because you think everyone already knows it. So I would encourage anyone who is listening who wants to really think about thought leadership, to have some type of an advisor to help them on the journey. And then if you're listening and you're an executive in healthcare and you're thinking about, "How do I do this for the hospital?" You really need an overarching strategy. And I would start with one department, one aspect, and build it out as a pilot. And then I would look at how you can build that out throughout the whole organization.''   Connect with Lisa Miller on LinkedIn Connect with Jim Cagliostro on LinkedIn Connect with Lisa Larter on LinkedIn Check out VIE Healthcare and SpendMend    You'll also hear:    Leverage the thought leadership of your team: ‘'If you're proud of your doctors and clinicians, and you believe they do good work, then bring that to the forefront. It's a powerful way for you to improve your patient experience, to build confidence, to make your practitioners all feel like their thought leadership matters.''    Physicians need to take their reputation into their own hands, but how can they achieve that? ‘'Some clinicians and physicians are going to be really comfortable public speaking. They're going to get on TV, they're going to show up on Twitter spaces and have debates about this, that, and the other thing. But other doctors, maybe they're going to be better at just recording short videos, or maybe recording podcasts, or maybe writing content.''   Why different is better than better: ‘'…if you're just doing the same old and you're not thinking differently about your thought leadership in the healthcare industry, you are going to fall behind.''   Putting a piece of paper on a pile: Why publishing online is essential to promote your personal brand. ‘'Every time you publish something online, it doesn't matter what it is. Think of it as you're putting a piece of paper on a pile. And every single time you add something to the internet, you're adding another piece of paper to that pile. Your personal brand stands on top of that pile. So the bigger the pile you have, the more visible and easily sought out you become. The person who's got 1,000 pages in the pile, it's a lot easier to find them than the person that's got two.'' What To Do Next:   Subscribe to The Economics of Healthcare and receive a special report on 15 Effective Cost Savings Strategies.   There are three ways to work with VIE Healthcare:   Benchmark a vendor contract – either an existing contract or a new agreement. We can support your team with their cost savings initiatives to add resources and expertise. We set a bold cost savings goal and work together to achieve it.  VIE can perform a cost savings opportunity assessment. We dig deep into all of your spend and uncover unique areas of cost savings.  If you are interested in learning more, the quickest way to get your questions answered is to speak with Lisa Miller at lmiller@spendmend.com or directly at 732-319-5700.

Welcome to The Profit Talk! In this show, we're going to help you explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur. I am your host, Susanne Mariga! I'm a CPA, a Fractional CFO, and a Certified Profit First Professional Mastery Level providing tax strategies to 7 and 8-figure entrepreneurs. Let's dive into strategies to maximize profits in your business!  In this episode, I interview Lisa Larter. She is a Business Strategist, Digital Marketing Expert, Author, Speaker and Podcast Host.  Her businesses, Lisa Larter Consulting and its U.S. subsidiary company Go Daxxi, help their clients to formulate marketing strategies that support their business goals and objectives for increasing their visibility, leads and sales customer acquisition. Lisa provides strategy and advisory services as well as a full suite of implementation services that include social media and content management, book marketing campaigns, podcast management, and website design.  Lisa recently released her newest book, Masterful Marketing, co-authored with Alan Weiss to help business owners dominate their markets with a value-based approach.  In this episode, you'll learn:  -When to cut the core on an investment strategy that you've been doing?  -What's working now in the marketing world?  -Ways to increase your network and create human to human connection.   -Strategies to improve your profits.  To learn more about Lisa and the services she provides, visit her website at https://lisalarter.com/   Visit my FREE Facebook Group, The Profit First Masterclass, where I'll be sharing additional exclusive trainings to members of the community.   If you're excited about what's next for your business and upcoming episodes, please head to our itunes page and give us a review! Your support will help me to bring in other amazing expert interviews to share their best tips on how to powerfully grow in your business!  DISCLAIMER: The information contained within these videos is provided for informational purposes only and does not constitute, an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions, or regulatory updates in the content of this video. Any U.S. federal tax advice contained within is not intended to be used for the purpose of avoiding penalties under U.S. federal tax law. 

After hitting a glass ceiling in her corporate job, Lisa Larter started her own business from scratch and is now the leader of several 7-figure businesses. Today, she's joining us on the podcast to talk about growing your own business, her biggest lessons, and tips for maintaining your power as a woman. Discover how to own your money-making decisions without losing power and grow a successful business with Lisa! Learn more from Lisa! - Website Join Her Business Book Club! Thought Readers Let's Connect!

In the world of social media, views and likes give us that dopamine hit. But it almost feels like we have to sell a piece of ourselves to keep up with it all. So… is there a secret sauce to scaling up without sacrificing your values?  In the fast-paced world of entrepreneurship, the emphasis is often on strategy and tactics. We're told to be tough, relentless, and always chasing the next big goal. But what if there's more to it? What if, amidst the hustle, the real secret to building lasting 7-8 figure success is embracing alignment, authenticity, and… common sense?!  Lisa Larter, business strategist, author, and host of the “She Talks Business” Podcast, joins Ali Brown to discuss building a sustainable business model, scaling with intention, and the wild journey of online marketing. With a career spanning over 25 years, Lisa has carved a unique path to success. From her early days owning a wireless phone store to becoming a sought-after business strategist and author, Lisa's journey is a testament that you don't have to forfeit your values to reach high-level success. In this episode of Reward, The Trust founder Ali Brown sits down with our member Lisa Larter to hear how she's chasing profit, not popularity in order to play the long-game in her business. This episode is not one to miss! On this episode of the #REWARDPodcast, you'll hear: Lisa's journey from early struggles to becoming a renowned marketing and business expert  Lisa's Golden Rule for success (this one might surprise you!) How harnessing the magic behind effective storytelling will help you hack marketing The permission you've been looking for to evolve and embrace new opportunities. Her obsession with dachshunds ;)  Lisa's personal account on how The Trust acted as a huge catalyst for her growth (both personally + professionally!) And, go learn more about The Trust and Lisa!  Learn more about The Trust – our modern, premier network for 7+8-figure women entrepreneurs  Follow The Trust on Instagram Follow The Trust on Linkedin  Learn more about Lisa's She Talks Business Podcast Follow Lisa on Instagram  Connect with us on social using the hashtag #RewardPodcast and share your key takeaways from this episode! 

Welcome to episode 119 of the Transformational Selling™ Podcast! In this episode, business strategist, digital marketing expert, author, speaker, and fellow podcast host, Lisa Larter, joins me to discuss the themes of her novel, Masterful Marketing. Published in September 2022, she and Alan Weiss have written a captivating novel that teaches people expert marketing strategies to help break through the noise in a competitive landscape.  Aside from being a talented writer and marketing expert, Lisa owns a business, Lisa Larter Consulting, which has a U.S. subsidiary, Go Daxxi. As a CEO, she helps clients formulate marketing strategies that support their business goals and objectives for increasing their visibility, leads, and sales customer acquisition. Lisa provides strategy and advisory services as well as a full suite of implementation services that include social media and content management, book marketing campaigns, podcast management, and website design. Together, we dive deep into what the special sauce of marketing and sales is to help you break through the noise and attract the right clients. Specifically, here's what you will learn: A list of expert methods to help you write and manage your content. How to lean into tension and risk and how it can benefit you long-term.  The do's and don'ts of marketing practices.  The power of switching your marketing mindset from getting to giving.  The importance of consistency and bringing your unique personality to the table.  Connect with Lisa Website: https://lisalarter.com  Social Media:  https://www.instagram.com/lisalarter https://www.facebook.com/socialmediaforyourbusiness https://www.linkedin.com/in/lisalarter/  https://twitter.com/lisalarter  https://www.youtube.com/LisaLarterGroup  Email: lisa@lisalarter.com  My new book Transformational Selling: A Playbook for Financial Professionals is now available on Amazon! Click here to buy. If you have a specific question or topic, you'd like me to talk about on the podcast I want to hear from you. Email me at finka@finkainc.com to share it with me.  And if you enjoyed this episode, please rate and review us on iTunes and pass it along to a friend or colleague that would also benefit from learning about Transformational Selling.

It's the middle of summer, so it's hard to get a lot of reading done, but here's one that was worth the time.We found Masterful Marketing to be pretty "nutrient dense" because of great examples and marketing case studies.Join John Williams, Paula Williams, Michael Duke, John "Grumpy" Davies, and Stella Bouldin for this conversation about [...]

Lisa Larter is a Business Strategist, Digital Marketing Expert, Author, Speaker and Podcast Host.Her businesses, Lisa Larter Consulting and its U.S. subsidiary company Go Daxxi, help their clients to formulate marketing strategies that support their business goals and objectives for increasing their visibility, leads and sales customer acquisition.Lisa provides strategy and advisory services as well as a full suite of implementation services that include social media and content management, book marketing campaigns, podcast management, and website design.Lisa recently released her newest book, Masterful Marketing, co-authored with Alan Weiss to help business owners dominate their markets with a value-based approach.TOPICS EXPLORED:Many experts struggle with modern marketing modalities and don't know how to benefit from digital marketing.Start-ups often underprioritize marketing, lacking an overarching business strategy.Many experts undercharge for their services due to a lack of confidence in their own worth and expertise.Business representation is crucial: Like expecting high-end experience in a Michelin restaurant, an expert should showcase themselves as valuable.Identify your ideal buyer and connect the value you provide to them.Join Lisa's business book club "thought readers"Access the "pilot project" on her website for insights into business understanding.The importance of business retention and building long-term relationships over the constant acquisition of new clients.A genuine care for clients and proactive engagement can negate the need for hard selling and tough negotiations.Selling without overt selling: focus on rapport-building and understanding the needs of existing clients can strengthen business relationships.RESOURCES:https://lisalarter.comAmazon Kindle Book: Masterful Marketing: How to Dominate Your Market With a Value-Based Approach by Alan Weiss and Lisa LarterBook: Pilot to Profit by Lisa LarterLisa Larter's Thought Readers Community: https://thoughtreaders.com/Lisa Larter's Podcast SheTalksBusiness: https://lisalarter.com/shetalksbusiness/Lisa Larter's Blog: https://lisalarter.com/blog/CONNECT WITH LISA LARTER: On LinkedIn: https://www.linkedin.com/in/lisalarter/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Throughout  our youth we are subtly encouraged to fit into our surroundings, staying on the expected path of taking our studies as far as we can before getting a job. Today's guest didn't do that, dropping out of high school to go work in the retail sector.  Because she was a go-getter, she was recruited in 1997 to join in a retail experiment by a telecom carrier. At that time, cellphones were exclusively a corporate thing; they were seeing whether there could be a consumer market for them. That turned out to be a great money-making opportunity.  That led to her owning her own physical store called Parlez Wireless, that operated as an authorized dealer for that carrier. She sold the franchise six years later and since then she has been providing consulting support to other businesses in Service and Retail sectors, as well as Speakers, Consultants and Authors. After hearing the unconventional path she took, you can see why her philosophy on marketing isn't the same as everyone else. She believes using those old tired ways yields merely mediocre results, and she wants companies to do better than that. So  she teamed up with Alan Weiss  in 2022 to write her second book, "Masterful Marketing".  I first met her a dozen years ago at a Podcasters Across Borders conference and I'm so glad to have you join me to hear from Lisa Larter. Shownotes include links to all people and products mentioned. 

Lisa Larter loves helping entrepreneurs and small business owners create clear and simple strategies that help them reach those big lofty business goals that feel out of reach. Whether it is quadrupling the size of their business, hitting 7 figures for the first time, or scaling and then selling those businesses, Lisa has done it all. She focuses on a value-based approach that puts the needs of prospective clients first.Lisa talks about the mistake most small business owners make when it comes to marketing that prevents them from achieving their full potential, a simple way to think about marketing that changes everything, and why reading every single day can transform your life and business.In this episode, of the Unbottleneck Your Business Podcast:Marketing strategies to help build your business How a stop-and-start marketing strategy can kill your businessThe importance of consistency in marketingValued-based marketing and its effect on your businessWhy it's important to keep your marketing materials up to dateHow systems play a role in your marketing Tips for building your pipelineHow books can help you fast-track your business growthHow to find the time to add reading to your dayResources Shared in Episode: Thoughtreaders.comLisalarter.comShe Talks Business Podcast

It's a very well known fact that good daily actions create success. Why? Because the more you pay attention to certain things in your business, the better you can control and adjust them. I am going to talk about 5 things in particular today that, if you focus on them every single day, will make you become a better VA. 1 Money You need to look at your money every day. Sales, account balances, payments, expenses. Whether you do complicated reporting or not, if you don't know how much money you have coming in and going out, you aren't actually managing your business. Checking your sales helps you to see what's coming in of course, but it also help you to see opportunities to earn more. A daily revenue tracking sheet can help you see how much opportunity you might be leaving on the table. Even if all of your clients pay you on the 1st of the month, look at the rest of those days ... where could you squeeze some more projects in to increase what you bring in? Maybe you just have an opportunity to start a new client mid-month and renew their payment later in the month. It is nice to have money coming in more often during any given month, not everyone needs to be billed on the 1st or 31st. Checking your account balances is always important because it keeps your money top of mind. If you don't have enough, it reinforces that you need to do some connecting or finding clients work. Like, right now. 100% priority. Nothing else is more important for you to do than get a client. Looking at your payments helps so see what has gone out, and what still has to go out. Cash flow is critical in business. Monitoring your expenses is similar to watching your payments, but it goes a step farther because you are looking at things you have determined are necessary to pay for to in order to run your business. When you are looking at your expenses, you are always looking to see if they are still required, whether they are enough, or whether you should be taking on a new one. Your VA business costs money to run, and when you manage your expenses well, you can automate and get more done among many other things. I can help you create simple checklists and tracking sheets to do this daily. Daily money checks don't take more than five or ten minutes. Schedule it in! 2 Goals You know I tell you that what you focus on grows. well someone once said that and I know it to be true. You must focus on your goals if you are going to achieve them. What I mean by that is checking in on your goals every day. Look at what you say you want to be/do/have. Look at where you are in the process of reaching it. Look how far you have come from the start. When I teach VAs to set goals, I also teach them to break the action steps to reach that goal down into very small manageable pieces, and then put those action steps into the calendar every single day. I watch VAs who fail at goal setting (or rather reaching their goal) every single day, and I wholeheartedly believe that it doesn't mean anything about you as a business owner (like you're not a bad one). It has everything to do with your plan for your action steps. Here's what I mean: I see VAs set a goal. Then I see them put their goal absolutely dead last, behind client work, behind the family calendar or needs, and maybe even behind their day job. They book in 2 or 3 hours on Sunday night to 'work on' their goal. Sounds great but it actually sucks as a plan. Why? Because when you only look at your goal once a week it doesn't stay fresh in your mind. Because when you try to cram your working on into one large block you can get really overwhelmed, or paralyzed. Or go down a serious rabbit hole. Or, most common, you will get to Sunday night and decide that something else takes precedence and you just don't do it. Then you try to.book it in the next Sunday and the same thing happens. So daily actions are better for so many reasons. Short daily actions. I'm talking 15 minute tasks! Daily actions take less time. You will easily have time to get the smaller task done. And if you DO miss it, you are only behind 15 mins, not 3 hours. I can help you break down your goal into actionable daily steps, and a checklist to help you move closer to your goal every single day. 3 Read You need to constantly be growing as a VA. Business owners need to learn new strategies, new tactics, new 'stuff' to improve their abilities in business, and VAs are business owners. If you aren't currently reading business books, you should be. It can be difficult what to choose to read, but I can give you lots of suggestions! Whether you need to improve your mindset, marketing, money, team, strategy, or whatever, choose a book that you want to learn something from - and something that you plan to implement. It will make no difference in your business if you read something and don't make any changes to your business. Building a good reading habit is also a way to remind you that you are in fact a business owner. For several years, I belonged to a business book club called Thought Readers run by my business coach Lisa Larter and it was fabulous. She chose the books we read each month and then we would have discussions on the content throughout each month. She even brought many of the authors in to do Q and A calls with us which was amazing. I got to talk to Dan Sullivan who I think is awesome. Anyway, the point I want to make is that I was not a reader before I joined Thought Readers. I would start to read a book and I would fall asleep or get bored. Like no books. Hardly ever. I read all day long - but short stuff. I didn't get into books at all, even fiction. And I certainly didn't know how to pick a good book. So I learned to read business books, and I got business coaching from Lisa and from some pretty incredible authors too. And that's how I know that it made me a better business person. I chose at least one thing to implement from every book that we read, and that's what I tell VAs to do too. It's like any training that you take - it's just a waste of your time if you are just going to watch it and then not take action on it. If you develop a good reading habit - 30 minutes every morning or at lunch, you can improve your business vocabulary, knowledge, strategy and so much more. It also adds structure to your day - and routine, which is so important for your success. I look for inspiration in the things that I read too - so if I read a chapter every morning (which is what I try to do), then I think about maybe how to do something that day or week using that bit of knowledge - or look for some kind of wisdom or content to share. Reading is very good for your brain - and so easy to start! Just pick up a book! If you struggle to read or to choose books, that's something I can help you do too, by sharing what worked for me. 4 Brainstorm and Strategize Strategizing is a good thing to do regularly. Daily it is not necessary to create a full new strategy, that's not what I mean. But checking in on your strategy, your plan, your action steps, your productivity ... all of those things. Brainstorming to me is making lists. In fact I give this advice to VAs all the time - to make lists of things that are cluttering your thoughts and your mind. It helps you to address the things that you want to get done at another time. Not everything is urgent - in fact very little is urgent. You can schedule time for all the things, in due time. So brainstorming is a great way to unload some stress from your mind. A bullet journal can be really good for this. I talk a lot about my bullet journal. I love it and I used it daily in my business, I have for years. Its a series of lists and notes that I can refer to anytime I need to. And I make new lists every single day! When you are focusing on your strategy, you can track it, monitor it, analyze it, change or alter or tweak it. Say you are looking to find VA clients and you need to do daily outreach to do it. By keeping a daily eye on it you can see what is working for you. You can see what doesn't work and do less of that, and you can see what is working or what needs tweaking and then you can do more of that. Our time is really important, we only have so much of it, and so we need to be efficient and not waste it. That is definitely one area that we can waste time is doing networking, and that's why it's such an important thing to work with a strategy. And this actually leads me into my last point which is Conversations. 5 Conversations If you are not having daily conversations with business owners, you are going to struggle to get good clients. I know so many VAs who only do marketing or networking when they are looking for a new clients. Starting from a standing position is so much more difficult than doing a little all the time to keep your name top of mind in the communities that you choose to network in. So I recommend daily conversations with at least two people every day. You know this if you listen to any of my trainings. It's manageable no matter how busy you are to talk to two people. I'm not talking about discovery calls, I'm simply talking about interactions. On social media works. The numbers work in your favour all the time for this - if you talk to 2 people every day, that's 40 to 60 people in a month. If you can't get one client from 40 interactions, then you need to revise what you are saying in these interactions. It's simple math and it works. How many people to do you need to connect with to get a client? You need to know that number. It's called your conversion percentage. And the only way to know it is to have the conversations. It's easy you go from connecting to conversation to client. Not everyone you will connect with will want a conversation right away. So maybe you have to talk to 10 or 20 people to get 2 or 3 sales conversations. When you are networking with the right people this is not hard, and actually those numbers are quite bad. But you see what I mean. Then from the conversations, you should be able to get at least 5 or 6 out of 10 to sign on as your clients. Again, you have to talk to the right people for these numbers to work. So your plan and strategy definitely play a role here as well. But the numbers do not lie. I can help you with finding your people, deciding how many you need to talk to, with figuring out what to say to them, and how to manage a sales conversation so you get the client. I'm going to leave it off here for today, I feel like that's a lot! Which of these daily actions can you start taking tomorrow? To introduce a new habit, focus on one thing at a time. Then once you have that one under control, add another one. You could be doing all five of these within the next few weeks or month, very easily. They aren't hard to do. And if and when you do, you'll be telling me your VA business revenue has skyrocketed. It happens every time! One step at a time - you can do it! Remember what John Maxwell said: You'll never change your life until you change something you do daily. The secret of your success is found in your daily routine. It's an incredible quote and you need to write it down and stick it up at your work station right now! I have it at mine. :) This is exactly what I help VAs do. As a VA coach and trainer, I help you set yourself up for success, helping you fix the specific things that are going wrong in your business. When we work together either privately or in a group we talk specifically about your business and you - there is no one stop solution for everyone when it comes to service businesses like VA businesses. I'll help you get clarity around your issues, and cheer you on as you walk through the steps to fix them. I've helped hundreds of VAs through their challenges and got them on their way to growing their business and the lifestyle that they dream of. I'd love to do the same for you. You can work with me privately, or you can join The Virtual Circle, my mastermind group for Virtual Assistants. Check it out at www.YourVAMentor.com/TVC (the virtual circle) - I bet it's exactly what you need to start running the VA business you dreamed of. Reach out to me if you are interested. That's all I've got for you this week, see you next time!

Discover six ‘'better than best'' practices in cost savings for hospitals. Episode Introduction  Adopting new habits can reap significant cost savings rewards. Lisa introduces six proven best practices including, creating an Accelerating Cost Savings team, why hospitals should follow the cost savings ‘'yellow brick road'', and why frontline employees are your best source of innovation. Lisa also cites Tom Cruise as an illustration of how hospitals can benefit from cost reduction experts and reveals why reducing waste and understanding variation is the new area to uncover cost savings.     Show Topics     Creating an Accelerating Cost Savings team  The vital role of a cost savings roadmap  Following the example of Tom Cruise  The cost savings benefits of negotiation skills training  Vendors and employees: the price of relationships Ask for new ideas from your frontline employees  Implement a cost savings discipline  Reducing waste and understanding variation        01:54 Creating an Accelerating Cost Savings team  Lisa said the creation of a leadership team for cost savings must include key department leaders, not just the CFO and their team.    ‘'One of the best practices from the field that I have been involved with over the number of years, but particularly in the last two years that's been particularly successful during this challenging time, is creating a leadership approach to cost savings….. I've taken some wording from different hospitals that have used a version of this. We kind of created our own now, but it's called Accelerating Cost Savings team. So having an accelerating cost savings team and this team just can't be the CFO. The CFO does absolutely need to be involved but this needs to be a leadership team that consists of a CNO, the CFO, the Chief Medical Officer, VP of Supply Chain, VP of Performance Improvement, and key department leaders that come in and out of the group as needed. And this doesn't have to be an overbearing, "Oh, it's another meeting." This is a weekly meeting. It's usually kind of in conjunction with an outside partner. We've done this work and it's been really effective and I think from the feedback we get from hospitals and why these teams have been so successful in pulling together these cost savings initiatives and achieving tremendous outcomes is having a trusted partner as part of the team. And I'm soon going to be finishing up on lessons learned from one of these teams and we've had the opportunity to interview everybody on the team and get their feedback. We asked them 10 questions and we've pulled it all together and it's going to be really interesting research, but I do feel like having this team, even if they can meet, be a conference call, even if it's 45 minutes a week, I will tell you that it's transformative.''     07:49 The vital role of a cost savings roadmap Lisa cited Keith Cunningham's philosophy of following the ‘'yellow brick road'' to cost savings to achieve your goal.    ‘'Number two is to have a detailed cost saving strategy, a roadmap. We work on these cost saving strategies and roadmaps for our clients and they take a totally different approach or a totally different and totally different outcome versus those hospitals that just say, "Okay, our strategy for this year is we need to take out $40 million and that's our goal and we're going to take out $40 million. Go do it. Go find it." And it's departments it's kind of divvied up. And that's a really hard way, I think to go about it. These goals are just getting bigger and bigger. So better than best practices. Have a strategy, sit down, spend the two or three days, bring somebody in that can lead the initiative and kind of pull it all together.Have a roadmap, this playbook that now you know, what's going to happen in January? What's going to happen in February? Where are we going to look for savings and which departments? It's not a broad takeout 5%. These are the areas we're really going to focus on and this is how we're going to do it. And this is...really going to focus on. And this is how we're going to do it and this is who's going to do it. I'm going to cite Keith Cunningham again. I just recently went to one of his training programs, it's called Plan or Get Slaughtered. It's amazing. I highly recommend that to those listening. But he talks about create the yellow brick road, like you want to get to 40 million in savings, what's the yellow brick road? He often talks about, what's the Google Map? If you want to go somewhere, you need a Google Map to get there. And sometimes we don't create the map, we don't create the steps, the roadmap.''     11:46 Following the example of Tom Cruise Lisa shared her reflection of why hospitals can benefit from experts when it comes to cost savings (inspired by Mission Impossible).   ‘' I think it was on LinkedIn or somewhere, but it was Tom Cruise. They were showing him in his new movie. It's the new Mission Impossible movie…..And they were just talking about all the experts he brought in. And I think that's what caught my attention because we, I think, downplay or we don't invest or we don't see value because we just think it's the money. Everyone is, "Oh, it's too expensive." Well, it's probably too expensive not to do that. So it caught my attention. So I just watched it, which it's kind of funny. And I probably should just put on my LinkedIn too, because it's so interesting. So what happens is in this Mission Impossible movie, from the seven minutes I watch, he basically has a motorcycle and he motorcycles off his ramp. I think they're in the Netherlands, into a canyon. And he's got a parachute, so the motorcycle's got to go drop. And then he got a parachute to the small space in the canyon and he does the stunt. You have to watch, it's remarkable. So they show him, during this seven minutes, that he basically practices motorcrossing on this ramp. Something like 1700 times, he's practiced this jumps. The small first jump is like 10,000, sorry, 10 feet, 20 feet until he can jump 70 feet or whatever it is. And he becomes this expert at jumping in a motocross jumping. And then he ends up, so parachuting out of a plane, he ends up doing it like 10, 15 times a day. A day. And he's doing all these things, so he could be so competent. He has all these experts. … We all think it's for the elite athlete, business elite, but it's possible for us to do the same thing. It's not meant just for the elite. Why aren't we any different? We're not different.     17:47 The cost savings benefits of negotiation skills training Lisa emphasized the difficult and psychology-driven nature of negotiation with vendors.    ‘'It's really hard. This isn't just getting into an office and dunking it out with somebody on pricing. Negotiation, is a lot of influence driven, it's a lot of psychology, it's a lot of alignment. And most people-don't like it. Most people are not good at it. And either you need to have skills training, like you talked about, you have to practice. Having a coach is really important because you need to be able to bounce off ideas or here's my experience in this situation, you want to try this? Negotiations can move the financial needle big time. I'm talking, I have seen, again, situations where we've had the absolute best analytics, strategy, alignment and we may not have been in that negotiation for whatever reason and I just see it, the returns diminish. Versus, a well executed negotiation strategy just has, just compounding dividends.''     18:59 Vendors and employees: the price of relationships Lisa Larter highlighted the impact of relationships on discussions around money.   ‘' I think one of the things that people forget is that employees who work in hospitals develop relationships with vendors. And when you have to try to negotiate something with someone you have a relationship with it's hard. There's all kinds of emotional stuff that gets in the way because you're trying to protect the relationship. And so when you have that outside person that helps you formulate the strategy so that you can negotiate from a place of, I guess, authenticity and integrity it's just so valuable. Most people are uncomfortable talking about money period. And so when you are putting somebody into a situation where they have to negotiate something that isn't really their money, let's be honest it's not their money, it's the hospital's money, there's all this garbage that shows up in terms of your mindset and belief on what is possible. So I think I really like that one, having somebody to help you because it's a really difficult skill to do by yourself.''      22:48 Ask for new ideas from your frontline employees Lisa said the most innovative, entrepreneurial insights don't necessarily come from leadership or the lab.    ‘'Number four, and I feel like this used to be done a lot more and this isn't an idea box but it's a lot of different ways to do this, but it's asked for ideas on the front lines. It's an interesting study that shows that about over 62% of new innovations and ideas and entrepreneurial insights come from employees and not from leadership or the lab, it comes from them. And I know that hospitals have these kind of virtual ways that people can put their ideas in. I feel like there really needs to be a more engaged, substantive process and maybe a kickstart to it all. We used to do very frequently, don't do them as much now and I think hopefully we will now somewhat post-COVID, but we call them Excite Programs. So we'd come in and we'd lead these Excite Programs, it's about two and a half hours and we would really have a lot of fun and have some ideas and some teamwork environment and track those all the way through. But I think it has to start with some kind of formal engagement, some kind of formal way to bring people together versus an idea box. Certainly that's probably a podcast for another day. But how you get those ideas is important too. Sometimes the way we do it isn't the most effective way and it may mean dedicating some time, more than paper or an email or something that deploys a tactical way versus a meaningful way if that makes sense.''     26:02 Implement a cost savings discipline Lisa said every CFO should know their top 50 highest costing plans.   ‘'So, number five. Better than best practices, having a cost management discipline. This is so much there. A lot of the cost savings are lost, hard work, all this work that we do in getting those cost savings is lost from the time of signing the deal through the renewal. And some of the best cost savings lie in how you manage your costs, we talked about in our last podcast, but having the drift versus the lift. But putting in place this discipline that says, I need to know what's going on every single month in these certain things. And having a dashboard, what are the most expensive items we use consistently? I want to see that in a dashboard every month. If, let's say, I'm a CFO I want to know what are my top, highest costs-I'm CFO. I want to know, what are my top highest costing plans? What are the top 50? How do we utilize them last month to this month? What's brand new in that high cost area? There's certain things that I'd want to keep my eyeballs on, really. And in terms of contracting, I know there's audit departments that take a look, but this discipline of monthly management or really dedicated review, particularly in purchase services areas or high cost areas, would probably reap more cost savings than the actual cost savings initiatives. So that's my number five.''     29:07 Reducing waste and understanding variation    Lisa predicted that analyzing waste and variation is going to be the new area for cost savings in 2023.    ‘'And I'm going to wrap up my number six with looking at eliminating and reducing waste and understanding variation. Pricing is a big component, making sure you want to pay the best pricing. But, really, a best practices is there's a lot of waste that goes on and, how do we take out unnecessary waste? How do we understand variation? And that exercise alone and that initiative alone really has the potential for significant savings, and it really has the potential to have this really sustainable, important cost savings. And that becomes what we talked about in previous episodes, which it becomes a movement. You really start getting people to say, " Okay, where is their waste? Where is their variation?" But this is, I think, where a lot of the industry needs to really be focused on because as we move into, unfortunately, a period of time where we have high inflation and a lot of the challenges, although I do feel like there's a period of moments, several months now, we can reestablish and reset those agreements, but I, unfortunately, feel like inflation might take over. And so hospitals are going to have to look at waste and variation very closely. That's going to be the new area for cost savings.''     Connect with Lisa Miller on LinkedIn Connect with Jim Cagliostro on LinkedIn Connect with Lisa Larter on LinkedIn   Check out VIE Healthcare and SpendMend      You'll Also Hear:   Why your hospital should name its high performing cost savings team. ‘'I've heard of things like Back to Black, Accelerating Excellence… you should name your team.. it's a movement, name it.''   Overcoming objections to forming your cost savings team, and how just one person in the OR made a difference to one hospital.    ‘'Don't be careful, be competent.'' Additional inspiration from Tom Cruise; or why hospitals should invest in trusted cost savings experts.    Why every hospital needs to Google ‘'sales negotiation''. ‘'You'll see the hundreds of companies that come up that your vendors are taking their programs. They know how to negotiate, they are skilled.''     What To Do Next:   Subscribe to The Economics of Healthcare and receive a special report on 15 Effective Cost Savings Strategies.       2. There are three ways to work with VIE Healthcare:   Benchmark a vendor contract – either an existing contract or a new agreement. We can support your team with their cost savings initiatives to add resources and expertise. We set a bold cost savings goal and work together to achieve it.  VIE can perform a cost savings opportunity assessment. We dig deep into all of your spend and uncover unique areas of cost savings.  If you are interested in learning more, the quickest way to get your questions answered is to speak with Lisa Miller at lmiller@spendmend.com or directly at 732-319-5700

The top healthcare cost savings strategies for 2023.   Episode Introduction  As hospitals struggle with spiraling costs, Lisa Miller reveals seven key ways to save money in the next 12 months. Topics Include how ‘'flickering'' helps to reflect on cost initiatives, the need for a Chief Expense Officer, the midterm contract reviews that helped to save one hospital over $19 million, and how data creates a 14% cost shift when presented to physicians.      Show Topics   Adopt a comprehensive approach to cost savings  Hospitals need a Vice-President of Costs (or equivalent)  Successful contract management requires a mid-term review strategy The benefits of zero based budgeting  Insource versus outsourcing Raising physician cost awareness Creating a cost-conscious culture in hospitals    O1:30 Adopt a comprehensive approach to cost savings Lisa challenged hospitals on how much insight they have into their cost savings projects.   ‘'So what I mean by this is today, if you're a C-suite leader or you're a supply chain leader, if you wanted to know every single cost savings project that's going on in your organization, could you open up an Excel, some kind of dashboard, platform or something, and have line of sight into every single one? And my experience has said, when I've asked that question, that 100% have said, "No. We do not house every single initiative that's going on in the organization." And I think that bringing these initiatives all together so you get a complete picture with complete visibility, cohesiveness, understanding what's going on, and of course that terrible A-word which is accountability, bringing it all together, we'll have just another level of savings because you just have a complete view. And so I challenge anyone that's listening to the podcast today… I'm going to tell you that the effort to just house everything together is literally ... game changing for a lot of reasons. And I'll talk about those for a moment. But I want to give you one more nuanced thought…..Could you go back 12 months or go back in the last six months and say, "Okay, what are all the initiatives we worked on and what will be completed?.....my number one advice is to pull those projects together…. get a complete picture, invest in that time.'' #2 Hospitals need a Vice President of Costs (or equivalent) 09:00 Lisa explained why every health system would benefit from a position that focuses on costs    ‘'This vice president of costs or this person who just focuses on costs where they can have line of sight to everybody and they work with everybody. …. last month, just by accident, I came across somebody, and I'm hoping that I get that person on this podcast soon…they do have a title and I've researched it since then. And there's a few of these titles out there. The title is Chief Expense Officer. I've taken an excerpt from their LinkedIn page and it says, "Senior leader collaborating with the health systems' clinical and administrative leadership to identify opportunities to create value." There's also this really great line, and I think I'm going to say this super slow. I might repeat it. It says, "Leveraging experience in expense management and analytics to reduce waste and unwarranted variation and eliminate excess cost. Leveraging experience in expense management and analytics to reduce waste and unwarranted variation and eliminate excess cost." .. their job is a Chief Expense Officer. So I feel like that's an innovation for hospitals. Again, an innovation is a process. It's a way to think about their business, a new position, right? Innovative positions. And I think that Chief Expense Officer is an innovative position. And I had in years past said there really needs to be this Vice President of Cost or of Costing or Cost Structure. But you can have a VP of Expense, but this, another CEO, Chief Expense Officer, I think makes a whole lot of sense.''     12:00 Successful contract management requires a midterm review strategy Lisa shared how her team identified over $19 million of cost savings carrying out midterm contract reviews for one hospital.    ‘'Everybody has a strategy for contract renewals. So when renewals come up there's a strategy, an RFP strategy or a renegotiation strategy. There's a strategy for net new, going out to the market. And again, it could be RFP or it could be a rigorous internal process. But I does feel like there's really, again, an innovative process to look at your contracts, and that's having a midterm strategy. And so having a midterm agreement strategy means that you've got probably a large amount of your agreements now, maybe 50 to 60% of them that aren't coming due in the next year, 18 months. They're in that three to five year, three to seven-year cycle. And so that usually gets tucked away and like, "Oh, we're going to do that in the next two or three years." But I think every hospital at some point or other, you can't do this all the time, but at some point they put a stake in the ground and say, "We're going to look at all of our agreements that are in midterm and we're going to benchmark them. We're going to analyze them." And we had done that for a lot of our hospitals. We actually did this for one health system just for their IT. They were a large IDN, several hospitals. The CIO wanted to look at all their agreements. In particular, wanted a company that had expertise looking at contracts midterm and could renegotiate them... we looked back after about two and a half years and saved them over 19 million dollars.. some of the greatest savings came from the midterm agreement renegotiations. Now if you think about it, these are agreements that wouldn't have been looked at for years.''     19:00 The benefits of zero based budgeting Lisa outlined the financial benefits for hospitals adopting zero based budgeting.    ‘'..Zero based budgeting essentially is assuming, given your budget is zero, and now you've got to explain everything you want to put into your budget versus having a budget and saying, "I'm going to keep that same budget for 2023 or 2024 and I'm going to plus or minus five or 10%," or there's some kind of way you look at it. You can look at it rolling 12 months, rolling three months, versus saying, "I've got to explain everything I'm going to put in." And that is just a really high performing way to look at your budget. And we've done that with hospitals, taken away the heavy lift part of it because it is a bit of a heavy lift and really it's just been remarkable how much we take out by taking that approach.''     20:00 Insourcing versus outsourcing  Lisa said hospitals that outsource should make 2023 the year to carry out an in-depth analysis to ensure it is still cost effective.    ‘'You could, right now, insource your dietary and you may in the past have taken analysis to look at, well, what it would save us or what would be the benefits of outsourcing? I think this year we've got to look at that again. And so much has changed. It may be very beneficial to outsource dietary or, for your hospital, it may be really beneficial to insource. Lisa, you and I talked on the past episode about food costs and maybe it would make sense to bring in dietary and use local providers for dietary that could bring down costs. Years ago, I remember having school lunches and I've had community members or family members who actually did the cooking for the school. This is way back because I'm aging myself a little bit, where you would have people cooking in the back and you'd have really well prepared lunches for schools versus some of the things that may happen now versus home lunch. So what innovative ways could a hospital say, listen, maybe we want to insource it and maybe we want to use the local community. Maybe that's the way you don't want to outsource anymore because the outsourcing costs too much. But I think the whole idea around this is that whatever you're looking at internally that you've insourced, that's not a core business, consider the analysis to outsource.''     24:30 Raising physician cost awareness Lisa explained why consistency in providing cost data to physicians can result in significant cost savings.    ‘'Physicians, their decisions drive about 70% of costs in organization. And so I feel like we don't do a good enough job at showing physicians their cost. It's not telling them how to do business. We, of course, sometimes have to get them aligned when there's a cost savings initiative. But sometimes it's simple as just telling them, showing them where their costs are and showing them the numbers. And I feel like ... I often say they're scientists. If you give them the data and the information and given some comparisons in a very smart analytical way, they're going to make some really great decisions. We just don't do it, give it to them in a way that's meaningful and then we don't do it consistently, if we do it at all. And they were frustrated that when we come to them for a cost savings initiative, maybe there's a little bit of conflict because that's the only time we come to them. So I think this physician cost awareness, in a really collaborative way, getting a champion and putting that together, again, it requires some planning and maybe some outside resources to help you with that, but it's really important. There's a study that shows that they had two groups of physicians in a surgical line in the OR, and just by showing this one group of physicians their cost ... they just showed it to them, they didn't tell them they wanted anything. They reduced their costs by 7.2%, just showing them the data. The control group, which didn't get the pricing data, the cost, they had an increase in that same time period of like 6.7%. So if you can imagine, there's this shift of 14%, right, by just showing physicians the cost information. And the ones who didn't see it, they just had a natural increase in their cost. So why aren't we just using this very innovative, simple way? ‘'     29:30 Creating a cost-conscious culture in hospitals Lisa said the key motivator for a cost-conscious culture is the delivery of better patient care.    ‘'I think we just need to have more cost conversations. Everything from what a welcome bag may cost. You want to have welcome bags, what are included. To these higher cost items, to being on the front lines and seeing things that somebody could raise their hand and say wait a minute, I want to be a part of this culture of cost awareness and cost consciousness, but I have to have an environment there's safety in that environment. Where people are going to listen and kind of support that. But I think there's a lot that goes on in the front lines that have a tremendous magnitude overall. So we've got to have this culture. So it's a positive culture. Listen, we're doing this for patient care. It's cost aware for patient care. It's something I've written about quite a bit. That's why we're doing it. We're not doing it for any other reason. It's not to be a downer, but it's really to uplift the organization, save jobs, really be great stewards.''     Connect with Lisa Miller on LinkedIn Connect with Jim Cagliostro on LinkedIn Connect with Lisa Larter on LinkedIn   Check out VIE Healthcare and SpendMend    You'll Also Hear:   How ‘'flickering'' can help hospitals in their reflections on cost savings initiatives. ‘'That's why I if you have a plan, You can go back and flicker back and forth to say, "Well, what do we do? What did we thought we were going to do? Why didn't we do it?"   The need to be aware of price creep in every contract – and how a monthly or quarterly review can prevent that.    Why it always comes back to the data in every cost analysis. ‘'… look at the data and then you might make the decision that you may not want to do that this year, it could be a 2024 project.''   Becoming wiser in engaging physicians. ‘'We wouldn't walk in to any kind of store and just not look at a price tag. I just don't think we're being wise about how we engage physicians.''   Creating a movement within a hospital: cost savings innovation from Lisa Larter. ‘'My idea for hospitals is when you explain to people what the cause is, what the mission is and why it matters and you get people to understand and then you reward and celebrate people when they have cost savings ideas, you start to really change the culture.''     What To Do Next:   Subscribe to The Economics of Healthcare and receive a special report on 15 Effective Cost Savings Strategies.       2.There are three ways to work with VIE Healthcare:   Benchmark a vendor contract – either an existing contract or a new agreement. We can support your team with their cost savings initiatives to add resources and expertise. We set a bold cost savings goal and work together to achieve it.  VIE can perform a cost savings opportunity assessment. We dig deep into all of your spend and uncover unique areas of cost savings.   If you are interested in learning more, the quickest way to get your questions answered is to speak with Lisa Miller at lmiller@spendmend.com or directly at 732-319-5700

Lisa Miller shares her experience of successful hospital cost savings projects from the past 12 months and looks ahead to 2023. Episode Introduction    Lisa Miller shares her experience of successful hospital cost savings projects from the past 12 months and looks ahead to 2023. Topics Include. the need to set big stretch goals, how dysfunctional teams affect change management projects, the in-depth cost analysis that saved jobs at one hospital, when people would ‘'rather be rich than right'', and why the ‘'tsunami'' of inflation is still healthcare's #1 priority in cost management.    Show Topics   Healthcare's approach to marketing needs to change  Huge cost savings are still available for hospitals  Incentivizing right behaviors to achieve big wins  The 5 dysfunctions of every team  Big health systems have big spend challenges  Purchased services spend is a cost savings opportunity The ‘'tsunami'' impact of inflation on hospitals     01:33 Healthcare's approach to marketing needs to change  Lisa Larter said businesses and hospitals must focus on the things they can control, rather than media negativity.    ‘'…one of my insights is the marketing landscape has changed significantly in 2022, and things that once worked no longer work. And so whether you're a hospital who has a marketing team or you're an entrepreneur or a small business owner, the way that you approach marketing needs to really change. You can't do what you used to do to get the results that you want, because what used to work isn't working. And there's an expression out there that if you just try harder at something that doesn't work, it doesn't make it work. So it's really a time for innovative thinking when it comes to marketing. The second thing that I would say that I've noticed in 2022 is too many people are listening to the media, and they're buying into doom and gloom instead of taking charge of what possibilities are out there. I think that people forget the media gets paid for clicks, and they get paid for impressions and eyeballs and all of that stuff. And so when people read headlines in the media about the recession and they start to panic and worry about things, instead of getting into a place of "How can I make changes? How can I improve my business, how can I improve my profitability? What is within my control?" I feel that they're missing opportunities. So I see a lot of people that are almost immobilized by what they see in the media, instead of taking control of the so many things that they still have control of. So those would be the two things that I've really noticed this year.''     08:33 Huge cost savings are still available for hospitals Lisa Miller shared a ‘'wow experience' of how digging deep into cost saving prevented job losses at one hospital.    ‘'I absolutely, unequivocally know there's opportunity in costs. And our clients are achieving unprecedented cost savings in almost every single area. And what I think is very interesting is we're finding big savings. And it's not because these initiatives weren't done prior or people aren't good at what they do, I just feel like we're going deeper. We're taking more time. There's a lot of AI and technology, and we have technology too, but nothing replaces human thinking, a human review, expertise. And we're finding just enormous amount to take out in cost. So I feel like that's an opportunity. It shouldn't be perceived as a downer. Like, "Oh, we've got to have a cost review." And I think really we need to flip the script on it. And I think there's opportunities to connect growth, connect employees and morale and have a culture around that. One of the things that happened last year, I had a number of these situations happen, but we had one, it was really unique. We had uncovered a couple of line items that happened to just fall off contract. We were just, and this is a very advanced health system, very smart people, and it was just this odd connection issue. And it just turned out to have a several hundred thousand dollars savings. And when we achieved it, we brought it to the department leader. The leader was about to have to lay off three people in their department. And these were just, I think it was an environmental service department. And because of that savings, he did not have to lay off anybody. …. it's a wow experience for me.''     16:20 Incentivizing right behaviors to achieve big wins Lisa commented that hospitals need to set one or two big stretch goals to achieve significant cost savings.   ‘'And so many of our hospitals bonuses, part of the bonuses put in place are hitting certain milestones. And cost savings is one. And I think that's fantastic. I think the nuance about that is what I've noticed is sometimes people get one cost savings goal. Let's say they have to achieve, I don't know, a million dollars in cost savings for the year. And sometimes they may achieve that in the first quarter. Like me, Lisa Miller, my goal is achieve $1 million for general hospital, and I could hit that in month three. Now I have other responsibilities, of course. It's not my own responsibility. I have to, I'm strategic sourcing, I'm doing all these other things, but what happens for those other nine months? And so my experience is very well-intentioned. Good people have checked the box, have said, "I've got that one covered. Now I can focus on my other day-to-days." And I work and I may get thrown something else. So I check that box and I think, "Oh my goodness, you got nine more months. Come on, let's save more money." And they got a lot going on, and they've clicked that box. So I think there's an opportunity to really evaluate these cost savings goals and make a stretch goal. So you have a million, but maybe there's two stretch goals. And I think there's a missed opportunity there.''     21:41 The 5 dysfunctions of every team  Lisa said there is a change management aspect to achieving cost savings. but team dysfunction can be a barrier to success.  ‘'So okay, this is where I might get a little controversial. So with cost savings and contracts benchmarking, pricing, analytics, looking at negotiations, this is whole part of the aspect of achieving savings. There's a methodology, and there's a way to do it, and there's a lot of work that gets done on that side. And what I've seen over the years and what's really jumped out at me this past year…, is that there's a change management aspect to achieving performance improvements, like an organizational-wide cost savings initiative. That's a change management project. So I'm going to probably do a longer podcast about this, but something happened a few months ago, and it made me realize that unfortunately, there's dysfunctions. And we all have dysfunctional families, dysfunctional business relations. I mean, just people. So there's going to be dysfunctions. And change management's really about how do we identify, assess, and pull it together and recognize that we might have to change some of our behaviors in order to have the best outcome for the organization? So it led me to reread a book called The Five Dysfunctions of a Team. And the reason why that happened is because over the years, I have noticed that we could pull together the most brilliant strategy, have the right analytics, the right benchmarking, the identification, pull everything together, and we have this tremendous cost savings number. It's all teed up. There's no reason in the world why it can't be implemented.     30:36 Big health systems have big spend challenges  Lisa commented that just one category of spend could equate up to $40 million in hospital costs across multiple vendors.   ‘'So number six, and this relates to, I would say about 50% of the hospitals and health systems, but it's important because I saw this a lot in 2022. That big health systems have big spend challenges. These are health systems that have multiple hospitals across multiple states, many vendors for the same category, and they need to see their spend in many ways to make important operational decisions. And those operational decisions for those big health systems, those mega-systems, may actually impact cost savings more than pricing only. So these are the systems that may have 15, 20, 30, 40 hospitals. And now they've got to say, "Okay, we have a," let's say a linen contract. Or "We have linen services." Or "We have dietary services." They have need to have multiple vendors. Typically one vendor can't serve all the system, and it's may not even be a good idea to do that, but they have multiple vendors serving their whole system, their corporate system. And how do they take that volume of data? It's just massive. One category, let's say dietary or linen or regulated medical waste. One category could be 20, 30, 40 million across 10, 15 vendors. And so big systems have big spend challenges. And so we saw in 2022, and we were really supporting that is, taking all that data and looking at it as a collective spend. And being able to slice and dice it, helping hospitals say, "Wait a minute, General Hospital is doing something different than Fairview Hospital. And what are they doing differently and what's the variation?" But that's really very advanced analytics, but that's what the big systems need.''   35:49 Purchased services spend is a cost savings opportunity  Lisa said that purchased services spend needs to be included within the supply chain for more effective cost management.  ‘'So my number seven, which we'll wrap up this podcast with, and one of my favorite topics, of course, is purchase services remains a challenge and an opportunity. It's funny you said that, because our biggest challenges do become our greatest opportunities. So this space still is 50% of non-labor costs, and there's a lot of activity around it and focused on putting some of these services on a GPO contract. Whether or not that remains to be the best place or position for a hospital to do that, I'm of the insider, I'm of the thinking that there's so much... Again, back to utilization... of this invoice detail level analysis that needs to be done before you make any decisions to just move a contract to a GPO contract, or extend a contract or just take 5% off or 10% off. There just remains to have so much more rigor around analyzing purchase services. And again, lots of activity, lots of conversation about it, but I still think we need a lot more rigor and a lot more commitment for that. I did see it in 2022. A lot more hospitals are saying, "Yes, we're putting resources, time and energy." The unfortunate part is supply chain only oversees a very small part of overall all purchase services. So there's so much that resides outside. That's why the CFO and C-suite leaders do need to bring these services under their umbrella, because anything that would reside outside supply chain is probably not getting that same rigor. So in 2022 we saw more focus, more attention, which is great. I think 2023 is going to lead to lots of savings in this area.''   39:44 The ‘'tsunami'' impact of inflation on hospitals Lisa said hospitals should consider reviewing contracts mid-term to offset rising costs.    ‘'So I think inflation's a big deal. Every aspect of inflation will impact a hospital. And a hospital can't charge more money. I mean, we've all heard it right from eggs just to food, of labor, everything is increased. So you have to not just look at those contracts that are coming due, but opening up midterm agreements. … I think inflation needs to be really addressed head on. And the way to do that is through your contracts. I often say that contracts are a hospital's currency, and you could really drive improvements, but we've got to catch that headwind that's coming. So inflation, to me, is a really big deal. There are shortages, there are staffing issues, but when it comes to just having almost this tsunami price increases from just about every aspect, I think this has to be priority one for hospitals.''   Connect with Lisa Miller on LinkedIn Connect with Jim Cagliostro on LinkedIn Connect with Lisa Larter on LinkedIn   Check out VIE Healthcare and SpendMend    You'll Also Hear:   Reasons for optimism: Why hospitals must explore innovative solutions and be poised for greatness. ‘'Even in a challenge, hospitals can thrive. You often hear the story of how many businesses were started in the Great Depression, and we've got to be reminded of that.''   The revenue opportunities that sit outside of typical patient care. ‘'What things could you do for your community that could bring in revenue? .. you see companies out there that are charging for full body scans, or they're charging for extra monthly lab testing…. There are for-profit companies that are selling in the space where really, hospitals should own it.''   True spend analytics will gather more momentum in 2023 ‘'…it's beyond technology, ERP tools. This is thinking, this is taking lots of data and pulling it all together.''   Why some people would prefer to be right than rich – and why hospitals must be certain vendors are offering the best price available.    How the five dysfunctions of a team be the reason why 30-40% of why initiatives fail to achieve the desired outcome for hospitals.    Learn more about Lisa's keynote speech ‘'Gain A Cost Advantage. ‘'It's engaging, it's informative, it's about 90 minutes. But it really is an area that really can drive enthusiasm, because you can gain a cost advantage.''   What To Do Next:   Subscribe to The Economics of Healthcare and receive a special report on 15 Effective Cost Savings Strategies.   There are three ways to work with VIE Healthcare:   Benchmark a vendor contract – either an existing contract or a new agreement. We can support your team with their cost savings initiatives to add resources and expertise. We set a bold cost savings goal and work together to achieve it.  VIE can perform a cost savings opportunity assessment. We dig deep into all of your spend and uncover unique areas of cost savings.  If you are interested in learning more, the quickest way to get your questions answered is to speak with Lisa Miller at lmiller@spendmend.com or directly at 732-319-5700

Alan Weiss is the rockstar of consultants. He's written more than 65 books including the well-known " Million Dollar ConsultingMillion Dollar ConsultingMillion Dollar Consulting".  His latest book " Masterful Marketing" is out NOW. Co-written with business strategist Lisa Larter who herself built multiple businesses that generate in excess of seven figures. In this episode: HOW TO DOMINATE YOUR MARKET WITH […]

It's ‘Flip the Script' Summer here on #GlambitionRadio, so that means YOU get to hear the tables turned on ME… in four of the BEST interviews I've been on over the past year or two!   To kick things off, here's my interview by Lisa Larter on her fantastic ‘She Talks Business' podcast. (Be sure to subscribe here.) Lisa and I agree on so many things, including the insanity taught within many of the brainwashed online marketing spaces.    Not only is Lisa a solid coach and 7-figure business leader, she is also a past client and one of the founding members of The Trust. The post ‘She Talks Business' Summer Show Flip #1 — Glambition® Radio Episode 289 with Ali Brown appeared first on Ali Brown.

It's ‘Flip the Script' Summer here on #GlambitionRadio, so that means YOU get to hear the tables turned on ME… in four of the BEST interviews I've been on over the past year or two!   To kick things off, here's my interview by Lisa Larter on her fantastic ‘She Talks Business' podcast. (Be sure to subscribe here.) Lisa and I agree on so many things, including the insanity taught within many of the brainwashed online marketing spaces.    Not only is Lisa a solid coach and 7-figure business leader, she is also a past client and one of the founding members of The Trust. The post ‘She Talks Business' Summer Show Flip #1 — Glambition® Radio Episode 289 with Ali Brown appeared first on Ali Brown.

It's ‘Flip the Script' Summer here on #GlambitionRadio, so that means YOU get to hear the tables turned on ME… in four of the BEST interviews I've been on over the past year or two!   To kick things off, here's my interview by Lisa Larter on her fantastic ‘She Talks Business' podcast. (Be sure to subscribe here.) Lisa and I agree on so many things, including the insanity taught within many of the brainwashed online marketing spaces.    Not only is Lisa a solid coach and 7-figure business leader, she is also a past client and one of the founding members of The Trust. The post ‘She Talks Business' Summer Show Flip #1 — Glambition® Radio Episode 289 with Ali Brown appeared first on Ali Brown.

It's ‘Flip the Script' Summer here on #GlambitionRadio, so that means YOU get to hear the tables turned on ME… in four of the BEST interviews I've been on over the past year or two!   To kick things off, here's my interview by Lisa Larter on her fantastic ‘She Talks Business' podcast. (Be sure to subscribe here.) Lisa and I agree on so many things, including the insanity taught within many of the brainwashed online marketing spaces.    Not only is Lisa a solid coach and 7-figure business leader, she is also a past client and one of the founding members of The Trust. The post ‘She Talks Business' Summer Show Flip #1 — Glambition® Radio Episode 289 with Ali Brown appeared first on Ali Brown.

Growing From “Here” To “There” With Lisa Larter   We're flipping the script in this episode! Stephanie Allen joins the podcast this week and turns the microphone on Lisa Larter. She's a successful entrepreneur that is ready for the next milestone in her career and has sought out Lisa's expertise to achieve that.     Have you ever felt disconnected from your peers in business? When you compare everyone else's highlight reel to your current position, it can make you question the belief you have of yourself as an entrepreneur. In this episode, Lisa shares how she overcame this perception and how she very intentionally closed the gap between where she was to where she is now.    Are you burying your value in your marketing strategy? Let's be honest, we live in a world of distractions, and if it takes time to “get to the point” you're going to lose people. Lisa explains how leading with value and ending with a cliffhanger can improve your engagement, and the risks you take when you focus too much on “fluff” before revealing the nugget at the end.   Strap on your running shoes and tie up those laces because we are going to fast track your business with this episode!      What's in This Episode How to “catch up” to business owners who are where you want to be Why you should market yourself faster  Lisa Larter's Business Hindsight Grandfathering services and how to shift out Hiring people with “potential” vs hiring people with experience Invest in your “Dream Team” to fast track your business     What To Do Next Visit lisalarter.com/e55 for the transcript and all resources from this episode.    

In this episode Lisa is joined by show producer Lisa Larter.     In this episode:    The impact of the tech giants on the pharmaceutical industry, welcome to   ‘'Amazon-ageddon.''    Predicting the next tech move in healthcare disruption, the elderly and uninsured markets.     All healthcare providers can improve the services they offer.     Hospitals need to be obsessive about perfection with the patient experience.     Diagnostics services provide healthcare organization with a significant opportunity to increase revenue.     Exploring new markets – from med packs to home delivery, how hospitals can be the disruptors.   No hospital or health system should be facing the challenge of low margins.     The radio show is sponsored by VIE Healthcare Consulting; https://viehealthcare.com    Connect with Lisa: 

Host Lisa is joined by her producer, Lisa Larter, to discuss disruptive trends affecting healthcare right now. Topics include the ‘'Amazon-ageddon'' impact on pharmacies, how hospitals can learn from Amazon's approach to customer service in their patient experience, and why true innovative thinking and leadership can benefit healthcare. Lisa also highlights the huge revenue building opportunities available in diagnostics and shares her belief that no hospital should suffer low margins. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

In this episode, Lisa is joined by show producer Lisa Larter.      In this episode:      Starting from the ground floor: a definition of zero-based budgeting.     Making the transition from traditional budgeting to zero-based budgeting.     Additional strategies to increase profitability for hospitals when they can't increase their prices.     Analyzing your hospital budget department by department.     Advantages and disadvantages of zero-based budgeting.     Analyzing monthly and annual subscription services can identify cost savings opportunities.     An example of a committee based approach to new maintenance contracts, which led to multi-million dollar cost savings.    Overcoming decision fatigue.     The one essential question every hospital needs to answer.       The radio show is sponsored by VIE Healthcare Consulting; https://viehealthcare.com    Connect with Lisa: 

The Healthcare Leadership Experience is hosted by Lisa Miller for health leaders who want to think differently and learn how to improve their performance. On this episode, Lisa is joined by her producer, Lisa Larter, to discuss zero based budgeting for hospitals. Topics include the pros and cons of a zero based budgeting approach, overcoming the traditional cost management mindset and the potential cost savings hiding in hospital subscription services. Lisa also shares how one hospital saved 37% in costs, how to avoid decision fatigue and highlights essential questions to ensure zero based budgeting success. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Prepare For Your Next Business Milestone     Do you know what it takes to get to a million dollars in your business? Did you know that only 2% of women-owned businesses ever reach the seven-figure mark?   This season, I will be joined by some incredible guests to discuss exactly what it takes to make this happen and to share some of the lessons learned, the obstacles, the mindset challenges, and even some of the discomfort that they face when it comes to building a successful business. We are going to share the mindsets and the ways of thinking of different women and different types of businesses to inspire others and increase that 2% statistic to be a larger number.   To start the conversation in episode 50, I'm talking about the importance of finding models of success, having awareness of where you are at in your current business journey, paying attention to bottom-line profit, scarcity mindsets, knowing how much money is enough, and knowing your numbers in general.   Ready to dive in? Turn up the volume and let's get started!       What's in This Episode Why I despise income earnings marketing The percentage of women who exceed the seven-figure mark Know and understand your numbers if you want growth and success Lisa Larter's Revenue Ladder  Stop playing it safe with business coaches Why bigger sales won't always mean bigger profits  Avoid falling for someone's Top Line until you've heard their Bottom Line     What To Do Next Visit lisalarter.com/e50 for the transcript and all resources from this episode.

Team Takeover with Cassandra Bald & Adan Kovinich   Tune in this week for a very special Team Takeover episode of She Talks Business as two members of Lisa's team, Cass Bald and Adan Kovinich, share their favourite lessons from Lisa.   In this episode, you'll learn how common it is for employees to not feel confident or comfortable until they have the right person in their corner. With Lisa's guidance, both Cass and Adan are leading and inspiring their team to produce exceptional work and provide a stellar client experience.   If you're an employee and have ever had a shred of scepticism about what you're capable of, listen in to find out what fruitful advice these young women have received to dramatically transform their careers.   If you're an employer, let this episode be a lesson in the power you have to positively impact the people who work for you.   What's in This Episode Why you cannot please everyone and that's a good thing! How to borrow courage, and what that even means Becoming great at the things you're not already great at doing Why you should break the rules and question everything The myth of the “early bird” and productivity  The untold impact mentors can on their team   What To Do Next Visit lisalarter.com/e44 for the transcript and all resources from this episode.

It's a new year and time to look at the goals that we're setting for ourselves and our business for 2022. Have you given thought to where you want to be by the end of this year? We're always looking toward the future and creating a plan to improve and grow. On this episode of The Wealthy Speaker Show, we welcome back Lisa Larter to talk about goal setting, mindset and what it takes to get us to where we want to get to. If you would like some great ideas on how to set and achieve some pretty lofty goals, you simply can't afford to miss this episode! For access to FULL SHOW NOTES including video and links, visit https://www.speakerlauncher.com/category/podcasts/

In Episode 29 of The Healthcare Leadership Experience, Lisa is joined by Lisa Larter from The Lisa Larter Group to discuss predictions for healthcare in 2022.        As Lisa observes: ‘' ..the protection is going to be around measuring and monitoring, capturing opportunities in real-time. No longer looking back and saying, "Oh, wow, we missed that opportunity 12 months ago…and we've had this year of overspending.. we need to do things in real-time.. that has to be a must.''                    This episode is sponsored by VIE Healthcare Consulting® which has proudly helped hospitals save $772 million since 1999.     In today's episode you'll hear:    The need for back-ups, substitutes and data analysis in hospital supply chain.    Why innovation and collaboration will be critical to success in 2022, without moving to over-reliance on GPOs. ‘'.. I love to see hospitals more self-reliant, more collaborative, maybe with a startup that wants to pivot and move into healthcare.''    The importance of high performance healthcare contract management in the face of rising inflation, and why hospitals have to push back on vendors. ‘'.. We all need to be contributors to the success of patient care.''    Why all hospitals need protection around measuring and monitoring to capture opportunities for cost savings in real-time.     The challenges of the ‘'great resignation'', and why intrapreneurship will be the key to successful employee engagement in healthcare in 2022 and beyond.      How the most effective innovators focus on small, frontline driven innovations. ‘'It's not a suggestion box, it's a process.'' Hint: Every hospital leader should watch Undercover Boss.     The need for hospitals to think differently in engaging strategic advisors, and the role of fractional positions. ‘'We often think about fractional positions as a fractional CFO or CMO, but you could have fractional project managers, fractional data analysts …it's thinking differently.''    Learn more about the healthcare trends every hospital needs to know in Episode 28 of The Healthcare Leadership Experience.     We'd love your feedback and topic suggestions for future episodes of The Healthcare Leadership Experience, connect with Lisa ….    Connect with Lisa:

In Episode 28 of The Healthcare Leadership Experience, Lisa is joined by Lisa Larter from The Lisa Larter Group to discuss current trends in healthcare. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

On today's episode, Lisa is joined by her Producer, Lisa Larter from The Lisa Larter Group to talk about why and how your hospital can benefit from having its own podcast. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

In Episode 28 of The Healthcare Leadership Experience, Lisa is joined by Lisa Larter from The Lisa Larter Group to discuss current trends in healthcare.     As Lisa observes: ‘'…in purchased services the …whole approach has been, how do we place purchased services in a box? Well, I'm here to tell you it's not easy,…because…. all your spend is on your invoices.''   This episode is sponsored by VIE Healthcare Consulting® which has proudly helped hospitals save $772 million since 1999.  In today's episode you'll hear:   The big winners who stayed focused on financial performance throughout the pandemic and saved millions of dollars ‘'…they pushed through industry norms and were okay with being uncomfortable.''   The reasons hospitals partner with VIE Healthcare® to save money, including:    Benchmarking reveals the financial gaps they want to close.  The need to find new areas to optimize spend in their deficit. When executives need a reset on contract spend.    The warning signs that indicate a cost management issue. Hint: Unexpected vendor price increases are a challenge.     How psychology gets in the way of high performance – or to quote Tony Robbins, ‘'… they either have a strategy problem… or a psychology problem.''    Why there is more to identifying cost savings in purchased services than categorization and ratio benchmarking. ‘'The reality is purchase services is a roll up your sleeves, , digging into 12 months of invoices. …it has to be a line item approach.   The power of a self-contracting strategy for healthcare organizations. ‘'GPO pricing may not always be the best pricing. When it comes to PPIs, high cost supplies and purchased services, hospitals will do better self-contracting.''   Discover the technology that gives every healthcare executive access to their line item details.    The Healthcare Leadership Experience is going live on Healthcare Now Radio in 2022! Stay tuned to learn more!    Discover the benefits of launching your own hospital podcast. Listen again to Episode 27 of The Healthcare Leadership Experience.    Connect with Lisa:

In Episode 27 of The Healthcare Leadership Experience, Lisa is joined by Lisa Larter from The Lisa Larter Group to discuss the benefits of your hospital launching a podcast.        As Lisa observes: ‘'Podcasts are a phenomenal way for hospitals to share their message, to become educational, to have their physicians talk about their expertise or new innovations or just to get to know them.''     This episode is sponsored by VIE Healthcare Consulting® which has proudly helped hospitals save $772 million since 1999.       In today's episode you'll hear:     The compelling statistics that should convince your hospital to launch a podcast, including:     104 million have listened to a podcast in the last month. In 2021, 41% of Americans listened to podcasts every month. Podcasting has now surpassed Netflix.       The biggest reasons podcasts fail to engage their target audience. Hint: Boring content is a turn-off.     The ‘'edutaining'' value of podcasts and why the time to start is now. ‘'Those that start now will definitely be leading the way.''     How the SEO benefits of podcasts could help to reduce your hospital spend on paid organic search. ‘'Page search is great, but even better is coming up on the top of Google ….with a podcast that's answering the questions your patients are looking for.''     The key things every hospital should consider when starting a podcast – and why a clear strategy is essential for success.     Why we need to make healthcare more human when it comes to podcasts – and why SEO is like stealth marketing. ‘'It can be used to create small, short-form pieces of content. It can be used to create social media posts…. audiograms… TikTok videos.''     The importance of hashtags and the need for a memorable podcast name.     VIE Healthcare's exciting announcement for a hospital podcast pilot – you heard it here first!     For more on marketing in healthcare, listen again to Episode 2 of The Healthcare Leadership Experience.     Contact Lisa Miller at lmiller@viehealthcare.com today to be part of THLE's pilot hospital podcast.     Connect with Lisa:

Host Lisa Miller is joined by her Producer, Lisa Larter from The Lisa Larter Group to discuss the value of analytics and knowing your numbers so you can make smart, strategic decisions for your hospital or healthcare system. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

Host Lisa Miller is joined by her Producer, Lisa Larter from The Lisa Larter Group as well as Pandush Mitre from VIE Healthcare to discuss the importance of project management and it's influence on pushing ahead key strategic initiatives, adoption of technology, and performance improvement. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

In Episode 24 of The Healthcare Leadership Experience, Lisa is joined by her producer, Lisa Larter of The Lisa Larter Group, to discuss healthcare analytics. As Lisa observes: ‘‘Purchased services is about 50% of a hospital's non-labor spend. It is enormous. You cannot push a button and run a report and get line item details. So if you can imagine the challenges for analytics…. contract compliance… to build an RFP, to renegotiate, to see trends that are happening, it's impossible.'' This episode is sponsored by VIE Healthcare Consulting® which has proudly helped hospitals save $772 million since 1999. In today's episode you'll hear: Why a historical baseline of 12 months is the absolute minimum to go forward in cost analysis – and why thinking in averages is flawed. ‘'If the cost is going up the average doesn't show you that. … we look at trends … averages in analytics can be dangerous.'' The impact on your hospital margins of inflation. ‘‘If all of your spend had a 3 or 5% increase, what does that mean for your bottom line?'' Why every hospital needs competency around spend analytics to build a cost savings pipeline. How physician cost awareness can impact your hospital margins (and the study that revealed a 13% cost gap between cost aware physicians and those who weren't). ‘'The power of analytics is that we become cost aware.'' How your data tells a story and how you can ultimately use that data to impact the patient experience and your hospital's cost savings goals (Hint: It's not all about dashboards). Four areas to get started in healthcare analytics. ‘'It's better to be successful in one or two areas and build from that than be overwhelmed.'' Why the biggest challenge in understanding the cost savings in your purchased services spend is getting to your line item details – and why you can't get to accurate numbers without automation. ‘'The number one question that everybody should be asking is how can you help us with the line item details?'' Discover the cost savings hiding in the line item details of your purchased services spend with VIE Healthcare's patented technology Invoice ROI™. Plan your pipeline of cost savings opportunities in 2022 in Episode 22 of The Healthcare Leadership Experience. Connect with Lisa:

Host Lisa Miller is joined by her Producer, Lisa Larter from The Lisa Larter Group as well as Rich Dormer and Bryan Covert from VIE Healthcare to discuss how to out negotiate your vendors and the value and impact it can have on your financial performance. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

In Episode 23 of The Healthcare Leadership Experience, Lisa is joined by her producer, Lisa Larter of The Lisa Larter Group, and Pandush Mitre from the VIE Healthcare® team. Together they discuss the challenges hospitals experience in creating a high performing project management system.   As Lisa comments: ‘'Project management isn't a one-time thing…. The biggest reasons initiatives fail…. Is because of project management. ‘'   This episode is sponsored by VIE Healthcare Consulting® which has proudly helped hospitals save $772 million since 1999.   In today's episode you'll hear:   The key to creating a high performance project management system. Hint: Your hospital needs to get super clear on its goals and track your priorities in real-time.   How the right software can transform your hospital's project management success.   Why a consistent ‘'bite size'' approach helps health systems to create clarity and avoid confusion. ‘'Instead of having 10 projects to complete, what are three tasks that I can do right now to get one project done, or two projects done?"   The steps to getting started for project management teams in overwhelm – and how data eliminates emotion and confusion. ‘'If you use a project management system… you let the data speak for itself.''   Why the profits are in the process and why the more complicated a process becomes, the higher the costs. Hint: Managing email and a project management system can be a challenge for every healthcare organization.    Why every hospital needs to time track effectively ‘'Time tracking allows you to really see what the true time is if you're averaging certain tasks and isolate the outliers of when productivity is really not where it needs to be.''   How to manage the balance between the speed of your tasks - and why you need to differentiate between tasks that require deep thinking and those that require momentum.   Contact Lisa Miller for access to VIE Healthcare's exclusive 7 milestones to create a high performance project management system for your hospital.   Connect with Lisa:

In Episode 21 of The Healthcare Leadership Experience, Lisa is joined by her producer, Lisa Larter of The Lisa Larter Group, and Rich Dormer and Bryan Covert from the VIE Healthcare® team. Together they explore why hospitals should consider engaging a healthcare consulting firm. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

In Episode 22 of The Healthcare Leadership Experience, Lisa is joined by her producer, Lisa Larter of The Lisa Larter Group, and Rich Dormer and Bryan Covert from the VIE Healthcare® team. Together they discuss the challenges hospitals face in vendor negotiations. As Lisa comments: ‘'Your vendors are highly trained negotiators. They are highly skilled… trained in negotiation, influence, pricing strategies, several times a year…your employees are negotiating with pros.'' This episode is sponsored by VIE Healthcare Consulting® which has proudly helped hospitals save $758 million since 1999. In today's episode you'll hear: Why negotiation has a specific value and impact on financial performance – and why preparation, data, and strategy are key to success. The 8 ways vendors increase their margins through negotiation including: Why every hospital needs to prepare for inflation: ‘'Inflation is going to be an issue.. vendors are going to come back and renegotiate based on inflation.''   The unexpected ways vendors circumvent the negotiation process (Hint: internal collaboration and alignment are critical to combat this strategy).  Why every hospital needs to prepare for inflation: ‘'Inflation is going to be an issue.. vendors are going to come back and renegotiate based on inflation.'' The unexpected ways vendors circumvent the negotiation process (Hint: internal collaboration and alignment are critical to combat this strategy). The vital need to set parameters in contract negotiations, and the reason there's a spike in pricing strategies among vendors. How hospital employees can become great negotiators through training. ‘'Hospitals have a competing set of priorities … they have to maintain their margins for patient care, so they need to be astute at negotiation.'' Why every healthcare organization needs to remember that negotiation is a process, not an event – and how emotion can come between your hospital and cost savings. ‘'Emotion is where mistakes happen.'' Why walking away from negotiations is preferable to signing a deal that has a negative impact on your costs and organization for years to come. Contact Lisa Miller to find out how VIE Healthcare can train your team to become highly skilled negotiators and secure the best pricing and terms for your hospital. Connect with Lisa:

In Episode 21 of The Healthcare Leadership Experience, Lisa is joined by her producer, Lisa Larter of The Lisa Larter Group, and Rich Dormer and Bryan Covert from the VIE Healthcare® team. Together they explore why hospitals should consider engaging a healthcare consulting firm.   As Lisa comments: ‘'This is all about helping, supporting, and being in the background. We get the honor and the privilege to support… to be on the business side of healthcare, so they can be on the healthcare side…healing and saving lives.''   This episode is sponsored by VIE Healthcare Consulting® which has proudly helped hospitals save $758 million since 1999.   In today's episode you'll hear:   The good rap versus bad rap of healthcare consulting firms. (Hint: Implementation is more important than a big binder).   Discover the competitive advantage of working with a boutique healthcare consulting firm, versus a big brand. ‘'We're able…to be flexible.. to offer a customized approach…to be more innovative.. and we're highly specialized. We focus on margin improvement and we have this incredible subset specialty around non-labor costs.‘'   How major brands outsource to specialized companies like VIE Healthcare® because they lack the expertise. ‘' …if a hospital is really looking at managing costs, they need to be cognizant that if a bigger firm is outsourcing to a smaller firm…they're marking those costs up.''   Why VIE Healthcare® operate on a principle of making it easy to work with us – and why your consulting firm should reduce your workload and help you to achieve more.   The three levels of consultants, the one red flag when hiring a consulting company – and why your hospital's success should be the consulting firm's success. ‘'How do they bridge that gap from the binder, from the categorization, to developing real initiatives, to achieving real results?''   The three essential client outcomes every healthcare consulting provider should deliver.   Connect with Lisa:

On today's episode, Lisa is joined by her Producer, Lisa Larter from The Lisa Larter Group as well as Rich Dormer and Bryan Covert from VIE Healthcare to discuss planning your pipeline of cost savings opportunities for 2022. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

Host Lisa Miller is joined by her Producer, Lisa Larter from The Lisa Larter Group to discuss how showing your team the big vision while giving them an understanding of the marketplace can help them to see more cost saving opportunities so they can be contributors in their hospitals success. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

In Episode 20 of The Healthcare Leadership Experience, Lisa is joined by her producer, Lisa Larter of The Lisa Larter Group, and Rich Dormer and Bryan Covert from the VIE Healthcare® team. Together they discuss planning your health system's pipeline of cost savings opportunities for 2022.   As Lisa comments: ‘'Inflation is here and it's going to get worse….As we go into 2022 and 2023, cost focus, expense focus has to be a number one priority.''   This episode is sponsored by VIE Healthcare Consulting® which has proudly helped hospitals save $758 million since 1999.   In today's episode you'll hear:   The need to identify the cost savings opportunities in the gaps – and why you need to aim higher on savings targets. ‘'If we put a 10 or 15% target and get there, do we miss out on the 22% target?''   Why every hospital has to look beyond the norms when it comes to benchmarking.   The cost savings opportunities in the unexpected areas of your Physician Preference Items (PPIs) and purchased services spend (Hint: don't negotiate in silos).   The three parts to a cost savings pipeline:   Getting the data organized – and why you can't just build a pipeline on agreements that are due in the next year. Get some specificity around areas of spend. Prioritize your urgent issues - and the cost savings potential uncovered in COVID tests. ‘'Just because it's new, doesn't mean it can't be benchmarked.''   The critical need for strong project management in every hospital – and why you should never allow your contracts to auto-renew.   Why healthcare executive leaders need to be involved in every cost reduction initiative in 2022. (To quote Mike Tyson ‘'Everyone's got a plan until they get punched in the face.'')   The importance of planning dates to review your costs semi-annually.   Why engaging an outside party like VIE Healthcare® can help you identify cost savings opportunities - and achieve them.   Connect with Lisa:

In Episode 19 of The Healthcare Leadership Experience, Lisa is joined by her producer, Lisa Larter of The Lisa Larter Group. Together they discuss the role that cost awareness plays in patient care and the need for positive operating margins in healthcare.   Lisa notes: ‘'It's a huge myth that most hospitals are making lots of money.   This episode is sponsored by VIE Healthcare Consulting® which has proudly helped hospitals save $758 million since 1999.   In today's episode you'll hear:   The common misunderstandings around hospital revenue and cost and the need to develop a cost aware culture.   Learn about VIE Healthcare's Cost Aware For Patient Care program and the importance of educating employees on a culture of cost awareness.   How a $1 billion net revenue doesn't necessarily equate to positive operating margins. ‘'Probably 70-80 percent are operating in negative margins.''   The seven skills essential for margin improvement:   Open communication: Why an employee suggestion system is not the solution, and the parallels hospitals can draw from the TV show ‘'Undercover Boss.''   The need for constant observation – coupled with some unusual inspiration from Tony Robbins' Business Mastery program.   The key role that data analysis plays in the financial success of a hospital. ‘'You can take the emotion out of all this work because the data speaks to the facts.''   Negotiations, including the direct correlation with profitability and why no hospital should ever negotiate alone. ‘'…hospitals are being out negotiated every single day by their vendors.''   Why every hospital leader should question their own decision making process (Hint: quick decisions aren't necessarily great decisions).    Why every hospital needs a project management system in place and why VIE Healthcare® completes every project within 30 days.   Monitoring and measuring: ‘'The reality is that this is about patient care.''   Listen to Episode 5 with Dr J J Peterson - The Patient Is The Hero Of The Story for more on patient care.   To learn about VIE Healthcare's Cost Aware For Patient Care program, reach out to Lisa at lmiller@viehealthcare.com    Connect with Lisa:

Lisa is joined by her Producer, Lisa Larter from The Lisa Larter Group to have a conversation about how to maximize margin improvement. This is an objective that every hospital and health system has on their strategic initiatives. There are specific reviews and work streams to not only improve but to exceed industry norms – today they will discuss some of the challenges and opportunities. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

In Episode 17 of The Healthcare Leadership Experience, Lisa is joined by her producer Lisa Larter, from The Lisa Larter Group. Together they discuss how to maximize margin improvement opportunities for hospitals.   Lisa Miller explains, ‘'I'm very passionate about hospitals getting the best cost savings, getting the best advisory services and being able to have the freedom and flexibility to do that, because ultimately this is about patient care.''   This episode is sponsored by VIE Healthcare Consulting® which has proudly helped hospitals save $758 million since 1999.   In today's episode you'll hear:   Why competing priorities and unexpected urgent issues like Covid get in the way of margin improvement initiatives.   The danger of settling for things being good enough - and why good is the enemy of being great.   The importance of an unbiased performance review. Hint: validating success is equally as important as validating opportunities. ‘'…the unbiased review isn't a gotcha game' – it's also about finding things people are doing right.''   The need for a strategic team in every hospital dedicated to margin improvement opportunities.   Why non-labor spend is the largest cost savings opportunity.   The importance of engaging physicians (and the JAMA study that reveals the real cost of not providing physicians with cost data). ‘'You can't be cost conscious if you don't know what something costs.''   Why data analytics is foundational in value based agreements - and why mapping your managed care agreements directly to cost is a huge margin improvement opportunity.   Why negotiation isn't always just about money, it's also about freedom and flexibility of choice. ‘'There should be no …. agreement that says you're restricted from using a third party consultant.''   The positive effect on margin improvement that happens when you provide your team with the resources, expertise and skills they need to maximize cost savings.   For more on high performing healthcare contracts, listen to Episode 6 of The Healthcare Leadership Experience, featuring Ray O'Kelley, CEO & Founder of Healthy Contracts and Business Data Applications (BDA), Inc.   Connect with Lisa:

Host Lisa Miller is joined by her Producer, Lisa Larter from The Lisa Larter Group, to have a conversation about creating an engaged healthcare organization with a culture that is cost conscious, why it is important, and how to get started. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

In Episode 16 of The Healthcare Leadership Experience, Lisa is joined by Lisa her producer  Lisa Larter, from The Lisa Larter Group. Together they discuss the importance of creating an engaged healthcare organization with a cost conscious culture.   As Lisa Larter observes, ‘'… imagine if you could somehow take the patient's cost conscious mindset and infuse that into the culture of the entire organization, so that the patient and the healthcare provider are both on the same page.''   This episode is sponsored by VIE Healthcare Consulting® which has proudly helped hospitals save $758 million since 1999.   In today's episode you'll hear:   Why vision, visibility and value are the three pillars of an engaged and cost conscious healthcare organization – and why a cost conscious mindset isn't as intuitive as health organizations might believe.   The four ways to create an engaged organization and why it matters. (Hint: the high levels of unnecessary waste are a big factor in this issue).    Why every hospital should be having open conversations about cost now ‘'…questioning cost should be the norm and not the exception. Every person in the organization should be invited to question the cost of things that are happening on a day to day basis.''   Why your non-labor costs is the first area for healthcare organizations to look for cost savings.   The importance of mindset in the face of rising inflation as we move into 2022. ‘'… if you have the mindset, there's nothing we can do, ….you're going to be victim to inflationary costs … I'm going to tell you that there are things you can do.''   The vital role of frontline employees in a cost conscious healthcare organization.   Learn more vital strategies to create and nurture culture in healthcare with former hospital COO now Values Coach Joe Tye in Episode 4 of The Healthcare Leadership Experience.   Connect with Lisa:

In this episode of Monetize the Mic, Jess and Margy talk about reading. Margy recently joined fellow entrepreneur Lisa Larter's group Thought Readers, which is a Facebook group for business books. Margy is a very avid reader/audiobook listener and proud owner of a Kindle Paperwhite (not sponsored) and highly recommends it for anyone who reads consistently. She also recommends listeners of Monetize the Mic read the Power of Now by Eckhart Tolle, Profit First by Mike Michalowicz (and implement it!), and Breaking the Habit of Being Yourself by Joe Dispenza. If you have a book that inspires you, purchase a few copies of it and leave them around at Little Free Libraries or donate them to a regular library to pay it forward!   Lisa Larter's group Thought Readers: https://lisalartergroup.isrefer.com/go/TRFeldhuhn/MargyFeldhuhn (This is an affiliate link so we will get a commission if you sign up through our link)   John Briggs (Profit First accountant): https://profitfirstformicrogyms.com/

Have you been thinking about scaling your business?  If you have, you need to ask yourself a few questions.  Can I get there alone, or do I need to hire a coach? What impact can a coach have on me and my business?  On this episode of The Wealthy Speaker Show, I am thrilled to have my friend and coach Lisa Larter join us to have a discussion about the benefits of hiring a coach. If you've been thinking about hiring a coach and would like to learn about the when, why and how, you simply can't afford to miss this episode! For access to FULL SHOW NOTES including links, visit https://www.speakerlauncher.com/category/podcasts/

Lisa Larter joins me for a second time, this week with the intention of unpacking the beautifully-written book and memoir Between Two Kingdoms. In her professional life, Lisa helps businesses navigate modern entrepreneurship so that they can increase sales and profits. In this episode, we unpack all parts of this amazing book and share our individual insights. To get the book, go to my resource page at https://claudiacometa.com/resources/. To follow Lisa and her newest podcast, She Talks Business, go to lisalarter.com/e1 (this will be live once the first episode launches!).

Welcome to She Talks Business!   Welcome! I'm your host, Lisa Larter, a serial entrepreneur who has built a 7-figure business from the ground up (twice). In this trailer, I'm going to let you in on what I have in store for this podcast.    Building a successful business is hard work and all-encompassing. There's no one size fits all solution and no perfect way of doing things.   Many entrepreneurs fantasize about building a 7-figure business, but reaching that elusive milestone of success can seem unattainable. She Talks Business is a podcast that shares the strategies that are necessary to start and scale your business beyond 7 figures…and keep it there!   Are you ready to dive into all aspects of what makes a business work—strategy, marketing, finance, operations and more?   Stick with me and you'll hear why so much of the business advice out there today makes me shake my head. In this podcast, you and I are going to blow away the “smoke and mirrors” to get down to the truth about what it takes to build a profitable business!     You'll also learn how I went from being a high school dropout working as a sales associate, to climbing the corporate ladder, to being headhunted by a wireless company where I went on to support a team of 1,000 people and was responsible for over $100,000,000 a year in sales.    Most importantly, you're going to see how going on to build two profitable businesses from the ground up makes me the perfect, no-nonsense guide for the journey you're on to build and scale your business!   What's In This Episode: REAL talk about business! Why 6 and 7 figure businesses don't impress me much Who is Lisa Larter? Why I can't wait to get down in the dirt about finances, marketing and more Where we're starting this journey together – Strategy   What To Do Next: Subscribe to receive this podcast and regular weekly strategies to grow and shape your business. You'll also be the first to know about upcoming courses, programs and exclusive LIVE training. Connect on Instagram, Facebook or LinkedIn and share your insights from the show. Join Thought Readers and connect with other like-minded entrepreneurs in this popular book club for business owners.   Up Next: What is a Business Strategy? Why do You Need One? – Ep.1

On today’s episode of Rock the Podcast, Margy (virtually) sits down with Lisa Larter! Lisa helps businesses navigate modern entrepreneurship so that they can increase sales and profits. She works with her clients on everything from business strategy, understanding their numbers and measuring what matters, to online marketing, social media and the best way to turn connections into paying customers! Lisa believes that business is all about the numbers and that you need to take lots of action in order to make things happen. She is known for her no-nonsense approach to helping business owners get results. You won’t get fluff from Lisa, only the facts and an expectation that if you really want your business to grow, you will dig in and do the work! Margy and Lisa bonded over their love of numbers! They both agree that if you don’t have a grasp on your numbers, you will not be able to pay yourself and you will not be able to have the lifestyle that you want as an entrepreneur. Everything that you want as a business owner-- the freedom, the impact -- if your numbers are a mess your business will ultimately fail. Margy and Lisa both loved the book The Ultimate Blueprint for an Insanely Successful Business by Keith Cunningham. That book emphasizes the importance of really understanding the numbers in your business and looking at numbers in a way that can benefit you and can benefit the people that work with you.  Every new coaching client of Lisa’s receives this book. Lisa has held mastermind retreats  and spent entire days looking at and discussing concepts in The Ultimate Blueprint. A concept that Lisa loves to implement is comparing historical data year over year in your business to look for trends and exceptions. Lisa also ensures her clients are getting clear on their expenses. Lisa explains that we have a tendency to throw money at problems. If you have enough money to solve the problem, then you don’t have a problem. The issue is that sometimes the money you’re throwing at a problem isn’t actually fixing the root of the problem. This is when you have to look at numbers and be able to understand what they mean in your business. Lisa asks that her bookkeepers and accountants send her the numbers every month, so Lisa can unpack. Lisa knows that she needs to look at them and know exactly what is going on before she gets to the end of year, so she can make smart decisions based on that data.  Margy asks Lisa what advice she has for entrepreneurs who tell themselves the story of “I’m not a numbers person.” People hire Lisa for marketing strategy, and she almost always ends up working on their numbers! Her clients don’t have a marketing problem, they have a numbers problem. Lisa will work with them to get to the root of their issue: Are they having a pricing problem, an expense problem, or perhaps a billable hours problem? Lisa notes that her clients always think numbers are going to be very complicated, but really it’s just basic addition, subtraction, multiplication and division. If you can calculate percentages and you can look for outliers, that’s all you need to be able to do.  Lisa also observes that business owners often make a lot of emotional decisions to spend money. Business owners and entrepreneurs rationalize when they need to spend the money, but the logical side of the brain wants to avoid that, and that creates a lot of shame surrounding your numbers. Instead, Lisa argues to look at your numbers up front. She tells her clients that they can reverse engineer what they want in your business, and together, Lisa and her clients can create budgets and forecasts to make that happen. That way, as an entrepreneur, you can spend the money the way you want because you’ve planned for it! You can still pay yourself and have a profit. Margy has seen first hand how much emotional decision making comes with your finances. Margy really loves being analytical and looking at her numbers, but she also believes in intuition. When something feels right or wrong in your business, you shouldn’t ignore that feeling. But you should look at your numbers to either validate or disprove your assumptions and feelings. It’s not “Never trust your gut.” It’s more “Marry numbers and intuition together.” Lisa explains that many business coaches are doing their clients a disservice by not looking at the numbers. Business owners need to be able to interpret data to have successful businesses. The Ultimate Blueprint is all about tracking your numbers, what numbers to track, and tracking them over a long period of time. This allows you to see a comparison of month to month and year to year.  Margy asks Lisa, for somebody who wants to implement tracking their numbers better but is overwhelmed by all the spreadsheets, what do you think are the key things that they should be tracking every month in their business? The first action Lisa recommends is to track your revenue weekly and monthly. It’s imperative to track sales MTD on a weekly basis, so you can find patterns and trends. She also recommends looking at your profit and loss statements, looking at your cashflow situation, and if you have receivables to look at those. She explains, you want to pay as late as you can, and you want to get paid as early as you can. The longer the receivable sits, the harder it is to collect it. Lisa is also a huge fan of per unit measuring, she loves slicing and dicing numbers in as many ways as she can to support a hypothesis that you have about how to make the business perform better. Lisa also points out that if you have a team and you are able to gauge revenue per person,  then you can create a factor capacity model.  Another idea to consider as a business owner is per uniting the cost of acquisition of a new client. If you decide to spend $7,000 in facebook ads, how much are you generating in revenue as a result of that spend? How much did it cost you per lead? What did you get for every dollar spent? When you can drill the numbers down that way, you can actually replicate what you’ve done that has produced results. You will also have a baseline measurement that will tell you if something is no longer working.  If you only measure it one time, and you don’t look at what the trends are, you won’t be seeing legitimate results in your business. Lisa breaks business growth into 5 steps: Attract Convert Retain Expand Refer After you are able to both attract business and convert to clients, you need to then keep your client or customer, and expand the amount of business you do with them. This will have a huge impact on the lifetime value of your business. If they refer people to you, your cost of acquisition goes down; buyers are selling for you. You can’t maintain a strong business with luck, you need to know your back-end numbers. Lisa and Margy agree that even during the good times, entrepreneurs need to be prepared and get everything in order in case they have a tough month ahead. Lisa asks all her clients, “How much money do you have in the bank? What is your burn rate? How long will that last?” Thought Readers is Lisa’s newest venture, the online Business & Book Club community. Lisa came up with the idea when someone had reached out to her explaining that they were always trying to keep up with what Lisa was reading. They asked if Lisa would start a business book club. They said, “Send me the book you're reading every month, tell me what you’re learning and I will write you a check.” She thought, nobody is gonna pay me to read books with me! However, after the first year, 75 people signed up. Lisa chooses a book, reads it a month before, and picks out all the important “ahas!” She then shares them with the group, records videos about her own takeaways, and she does a “Books and Business Q&A.” People can come to the call and ask Lisa any question they want about the book or just business in general! Lisa is now entering her fifth year reading books together with this community! You can join the community and she will ship you the book, or join and be a digital member and buy the book yourself. Either way, you still get wisdom from the discussion that happens inside the community. It’s a great shortcut to reading the entire book. A recommendation from Lisa is to pick books that are aligned with where your business problems are - read something that resonates with you, read something that will help you. Margy’s big focus is on implementation, so she is drawn to books like Profit First and The Ultimate Blueprint. It’s incredibly helpful to have someone to talk it out with and get some bullet points on what you’re struggling with or want to learn more about. Thought Readers helps community members translate these books into their lives and their business to take action. A final recommendation from Lisa is when you’re looking at business books, pick the lever that is going to lift you the highest with the least amount of effort. Don’t get stuck in the weeds of tactical implementation, instead stick with the one thing that is going to give you the biggest ROI on your time. You can connect with Lisa at thoughtreaders.com!

In this podcast, Lisa is joined by Lisa Larter, Founder and CEO of the Lisa Larter Group, a strategic marketing company working with global organizations and businesses. A gifted marketing strategist, Lisa focuses on supporting meeting the organizational goals and objectives of her clients. And as Lisa explains on The Healthcare Leadership Experience, a well thought out marketing strategy begins with understanding your audience and what their pain points are. Lisa is the author of Pilot to Profit, Navigating Modern Entrepreneurship to Build Your Business Using Online Marketing, Social Media, Content Marketing and Sales. This episode of The Healthcare Leadership Experience is sponsored by iSUGEZT, the first crowd sourced application which allows patients to provide confidential feedback on their hospital experience to decision makers in real-time. On this episode of The Healthcare Leadership Experience you'll hear: Why hospitals are in a new era of marketing and how to make it easier for prospective patients to choose you. ‘'People need to get a sense of what your hospital is - if you're not current online, how do I know if you're current in your medical practices?'' The role online reviews play in your hospital's ability to attract new patients – and the one strategy you can implement instantly to improve your online reputation. How to exceed patient expectations of your hospital with your website and social media presence. The real first step in the patient experience (hint: it's not the moment they walk into your hospital). Why a podcast helps you to connect with your patients – (and why technology doesn't have to be a barrier to your marketing strategy). Advice for deep thought leadership pieces that create patient trust. How first impressions of your hospital could be losing you patients and why the first line of contact is the most important person in the whole process…''They are an extension of your organization's brand.''   Resources:

One of the most influential leaders, and best leaders, I have ever known and had the pleasure to work for.Smart, Supportive, Challenging, Strategic and so much more.Listen in on this podcast with Lisa Larter to learn from her journey of senior corporate leadership to the  transition into a successful entrepreneur.What were her fears? Where did she fail? What did she learn, and how can it help you accelerate your leadership path?.Pay special attention to her leadership philosophy around skill development through behavioral coaching,  "Look for the bright lights" So much to learn and take away from Lisa on this podcast.Enjoy listening to one of Canada's brightest minds and leadership champions.Lessons In Leadership - Stockroom to the BoardroomBrought you by www.marcpetitpas.com in partnership with www.getcatapulted.comTo book your meeting about starting your journey to writing your book with Mike Ulmer : https://calendly.com/catapult-99/marcplink Behaviours and Strategy Drive Results The Marc Petitpas Group is proud to present : Lessons in LeadershipSupport the showTo Book Your Meeting about starting your journey to writing your book with our sponsor Mike Ulmer : https://calendly.com/catapult-99/marcplink

Do you really know your numbers? Or how to price for profit? Lisa sure does!  In this episode of our Millionaire Mindset series, I am joined by Lisa Larter, Business Strategist, Digital Marketing Expert, Author and Speaker. Lisa shares her experience with a brick and mortar business and her successful transition into the online world. We nerd out over numbers and dive into why you really need to track and understand them if your goal is to scale to 7 figures and beyond. Lisa's advice about pricing and profit and all things ‘scaling' is priceless!    More About Lisa The Lisa Larter Group helps its clients to formulate marketing strategies that support their business goals and objectives. Lisa provides consulting & advisory services, and implementation services including: social media & content management, book marketing, and website design. Find Lisa on social:  Facebook: facebook.com/lisalarter LinkedIn: linkedin.com/in/lisalarter Twitter: twitter.com/LisaLarter Instagram: instagram.com/LisaLarter   What We Talk About In This Episode: How Lisa transitioned from a brick and mortar business to online  Understanding cash flow and what your numbers really mean  Learning how to price for profit  Realizing not everyone is your ideal client and/or ready to work with you  Vanity metrics vs. financial metrics  Using time-tracking to help determine hiring needs for where you're going Deciding what to let go of in order to grow How the questions you ask yourself change as you grow Retention of your client base Figuring out your ‘big rocks' in order to significantly scale your business   Things We Mention In This Episode:  Lisa's website: lisalarter.com   Here's How To Subscribe & Leave A Review (pretty-please): Want to get notified when I release new episodes so you don't miss a thing? Click here to subscribe to the podcast on iTunes. And it would mean the world to me if you'd leave a rating and review. I'd love to know what you think of the podcast and how I can make it better for you. Plus iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review right here.   Let's Keep The Conversation Going… Have you struggled with pricing your program and scaling your business? If so, how have you been able to overcome the mental blocks you were experiencing? I would love to hear all about it and I'm sure others would too. Comment below and share your story or visit me on Instagram which is currently my favourite way to connect.  You can also join my free online community to connect with more than 25,000 other health practitioners just like you to ask questions, share wins and struggles, and get lots of support from me and my team! I hope to see you there.

This week I should have been in Iceland to host the Selfmade Summit. Instead, I hosted the 5-day online course “How to Succeed in the Next Normal in Online Business”.  Over a whole week, the speakers from the Selfmade Summit and some special guests joined me to share how the last three months have changed their lives and businesses and what the NEXT NORMAL means to them.  Are you ready to hear some mind-blowing insights?  Then tune in and listen to Denise Duffield-Thomas, Lisa Larter, Suzy Ashworth, Elena Herdieckerhoff, Claudia Chan, Joanne Sweeney, Lorraine Dallmeier, Dr. Natalia Wiechowski, Gwen Lane, Molly Pittman, Nnenna Kalu Makanjuola, Caitlin Bacher, Ashley Crouch, Kirsten Stendevad, and Ann Wilson.    Connect with the Speakers of the Selfmade Summit   Elena Herdieckerhoff Elena is an award-winning serial entrepreneur and successful TEDx Speaker with nearly 3 million views on YouTube. In her TEDx talk, she explains why we need to change the prevalent cultural narrative around highly sensitive people. As a Highly Sensitive Person (HSP) and acclaimed Intuitive Coach and Business Mentor since 2014, she empowers other HSP's around the world to turn their sensitivity into their greatest asset in life and business. Her big mission is to create a “love revolution” led by caring souls to effect global change and raise human consciousness to the next level.   Watch her TEDx talk here.   Elena is a dear friend and mastermind buddy since 6 years. She has spoken twice at SIGRUN LIVE and received raving testimonials from my audience. Claudia Chan Claudia is the founder of an award-winning leadership conference, S.H.E. Summit, that has made advancing women, diversity and inclusion both accessible and actionable since 2012. She is also the author of the bestselling business book, THIS IS HOW WE RISE: Reach Your Highest Potential, Empower Women, Lead Change in the World. In her book, she coined the term, “Whole-life leadership,” as a more accessible, whole-life integrated approach and gender-traits-balanced definition. Her book was celebrated as a “2018 must-read for any woman and for many men” by CNBC, featured in The New York Times and listed in the top six on 800-CEO-Read. She was also named one of eight UN Women Champions for Innovation. Claudia has been one of my advisors for the Selfmade Summit conference and movement. Check out her book.  Joanne Sweeney Joanne is a two-time author, founder of Public Sector Marketing Pros and host of Ireland's only Public Sector Digital Marketing Summit. Specialising in digital communications for government agencies, Joanne's books are used by police forces, universities and public sector bodies across the world to instruct them how to communicate in the Digital Age. Her latest book Public Sector Marketing Pro was named best new PR Book of 2020 by Book Authority and is a finalist in the British Book Awards for Best International Business Book. She has also developed her own online certified training programmes. Joanne is also a trainer and consultant and works directly with government agencies across the world. Most recently with national and local Government in Sydney, Melbourne and Brisbane. She is the preferred social media trainer for the EPP Group in the European Parliament who have 181 MEPs from across 27 member states. Last month she had an international ocean research conference trend on Twitter in Brussels. Joanne is also a podcaster and vlogger and author of the national study The State of Social Media in the Public Sector, an analysis of Ireland's public sector social media footprint. Joanne was my VIP Mastermind client in 2018 and I helped her identify her niche and now she is an authority in her niche. She is my go-to person when I want to talk about crisis communication. Watch our recent chat on my YouTube channel https://www.youtube.com/watch?v=kEwZQqHidTo   Lorraine Dallmeier Lorraine Dallmeier is the CEO of Formula Botanica, the award-winning online organic cosmetic science school, which has trained thousands of organic cosmetic formulators to start or grow their own indie beauty brand in 160+ countries around the world. Lorraine won the Digital Achiever of the Year award for the beauty industry at the 2018 CEW Achiever Awards, judged by Google, and has been voted into the top influencers list in the natural beauty industry for 5 years running. Lorraine is a dear friend and mastermind buddy since 6 years and has been a frequent guest on the Sigrun Show and a special speaker at my mastermind retreats.     Suzy Ashworth  Suzy Ashworth is a renowned Hay House author, serial entrepreneur, a business growth strategist specializing in mindset and messaging and a mum of 3, who helps female entrepreneurs increase their intention, impact and income with grace and ease. With work that has been featured in Forbes, The Guardian and on the BBC she helps her global client base create powerful messaging that converts browsers into buyers and builds a tribe of superfans for their businesses. Over the last four years, Suzy has supported almost 1,500 female entrepreneurs through online and in-person mentoring. She runs a number of retreats and events including Limitless Live, an annual one-day event which connects, inspires and motivates women into taking themselves and their businesses to the next level of success. Suzy was my 1-1 client in 2016 when she got offered to be a Hay House author and was starting her second business in marketing and mindset after being a calm birth educator.     Dr. Natalia Wiechowski  Before Natalia became a LinkedIn strategist and personal branding expert, she was a doctor of philosophy and worked as a library manager in the United Arab Emirates, but soon moved into marketing. By the time she was 29, she realized that she was living an illusion. “I always thought I'll be happy in my next job, without understanding what happiness really means to me.” She felt miserable, quit her job, went on a 9-month sabbatical and finally found her dream lifestyle and career. She has been featured in Forbes, Inc. Entrepreneur Middle East, Khaleej Times, Cosmopolitan Middle East and more! Natalia recently published her first book in English and German called Personal Branding mit LinkedIn: Die Think Natalia-Methode https://amzn.to/3dZR9sW Gwen Lane  Gwen Lane is a travel and lifestyle influencer from Los Angeles, CA who founded The LA Girl, a community for millennial women in 2014. She's worked with Fortune500 brands like Disney, Facebook, Google, Starbucks, American Airlines and more. She is now a business coach for influencers who want to grow their following and monetize through brand sponsorships and digital offers. Her mission is to help people increase their influence, income and impact. Gwen and I became friends some years ago when we met a conference in California. She and her husband got married in Switzerland and did their honeymoon in Iceland. And she was one of the first to apply to speak at the Selfmade Summit.     Molly Pittman  Molly Pittman is a leading digital marketing strategist, educator and entrepreneur and has trained more than 20,000 people across the globe. Molly specialises in paid traffic and especially Facebook Ads, and recently became CEO of SmartMarketer. By the age of 24, she had risen from being an intern to a VP at an 8-figure digital marketing company. Now running her own business, she offers her students marketing resources, training and support at TrainMyTrafficPerson.com & TeamTraffic.com. Molly recently published her first book called Click Happy, about her journey in life and business. Learn about it here https://amzn.to/2UKbhaV   Nnenna Kalu Makanjuola Nnenna is the founder and editor-in-chief of Radiant Health Magazine. Her lifelong commitment to improving health outcomes for Africans began with her work as a pharmacist. Wanting to make a larger impact, she transitioned to the public health sector starting as an intern at the World Health Organization (WHO) Geneva where she helped to develop data for the WHO Global Infobase, a country-level database of non-communicable disease risk factors. Nnenna has been featured in How We Made It in Africa, Voice of America, YNaija's Leading Ladies Africa, She Leads Africa and was recently named one of 41 Nigerian Women Entrepreneurs Putting the Country on the Global Business Map by Lionesses of Africa. She was also a media panel speaker at the 24th Annual Wharton Africa Business Forum at The Wharton School. Nnenna worked with me 1-1 in 2016 to launch her magazine as an app. Now her magazine Radiant Health Magazine is available in stores around the United States. Lisa Larter Lisa Larter is a Business Strategist, Digital Marketing Expert, Author and Speaker. Lisa is a master at integrating modern marketing with effective business strategy to capture leads and revenue growth opportunities. The Lisa Larter Group helps their clients to formulate marketing strategies that support their business goals and objectives. Lisa provides consulting & advisory services, and implementation services including: social media & content management, book marketing, and website design. Lisa and I met online in December 2014 and she was my client for a whole year and then I decided to work with her in 2016. Since then we've been friends and from time to time we mastermind together. She recently spoke at my VIP & RED Circle Mastermind Retreat and my clients loved it.   Caitlin Bacher Caitlin Bacher is a mom, wife, and CEO of a multi-million dollar business that helps online course creators generate consistent, scalable revenue without launching. As a busy mom and course creator, Caitlin did not have time for stressful, expensive launches. She ignored the advice of all the “popular launch gurus” and carved out her own path, determined to create a million dollar course without launching. Now she has helped hundreds of course creators do the same inside her signature program. Caitlin and I met in January 2017 when we both joined a new mastermind group. She had just made $250K the year before and I $340K and both of us were able to scale our businesses to $1M that same year. Ashley Crouch  Ashley Crouch is an international speaker on leadership, publicity strategy, and entrepreneurship. She has presented to audiences at Princeton University, University of Texas at Austin, Altitude Summit, WeWork, DocuSign, SheWorx, United Healthcare, Author Advantage LIVE, Women Empowerment Expo, and Lady Project National Summit. She is the author of the #1 International Bestselling Book, Unknown To Unforgettable: How To Stop Playing Small, Land National Media Attention, And Position Yourself As A Power Player and host of the podcast, Prowess: Stories of Leaders Who Have An Edge. She was a Forbes Under 30 Nominee for 2017 in Social Entrepreneurship and lives in Malibu, CA. Ashley's writing appears in Forbes, The New York Times, Business Insider, Fast Company, TIME.com, Huffington Post, Refinery29, Bust, and she has trained over 2000 people worldwide on visibility and publicity strategy.   Denise Duffield-Thomas  Denise Duffield-Thomas is the Money Mindset Mentor or the new wave of entrepreneurs. Her books Lucky Bitch, Get Rich, Lucky Bitch and the newly published, Chillpreneur (Hay House) give a fresh and funny road-map to create an outrageously successful life and business. Denise helps women create wealth through her mindset courses and practical wisdom on releasing money blocks. Denise's event in London in February 2015 was the first business event I attended as an online entrepreneur. It was exactly at the right time for me because I had just had a very successful quarter and was dealing with money mindset issues for the first time in my business. Since that event and by reading her books I was able to overcome many of my money mindset issues.   Kirsten Stendevad Kirsten Stendevad is a visionary leader specialized in 21st Century leadership, feminine leadership and leadership based on the feminine model. She is the (co-)author of 7 trendsetting books which she has lectured about at Harvard Business School, MIT, McKinsey & Company and more. Kirsten is the transformational mentor of ambitious female entrepreneurs and change makers and train formal and informal leaders in “Feminine Century” leadership. She has an MA from University of Copenhagen and New School for Social Research and is a Certified Kundalini-Yoga Instructor and Evolutionary Coach. She has spent half of her life in international environments, including 12 years in Brussels and 10 years in New York City. She currently serves a global audience out of Copenhagen, Denmark and is the mother of three, whereof two on Earth and one in Heaven. Ann Wilson Ann Wilson is a best-selling author of The Wealth Chef, Wealth Expert on the hit Channel 4 TV series “Save Well – Spend Better”. She is a trainer, speaker, entrepreneur and financial empowerment activist – that helps people master this vital life ingredient called money and use it to create freedom of choice, so they can live the life they really want. Ann's first career was as a civil engineer during which she worked all over the world on mega transport infrastructure projects. - Achieving all she wanted to in the engineering world and having created her own financial freedom by learning how to invest and create assets – Ann decided to leave the infrastructure world and instead focus on helping thousands break free from debt, financial restriction and anxiety by teaching people how to manage money better and learn how to create real wealth generating assets. In the process she became a bestselling author, TV star, an internationally renowned speaker and created a million US$ online training business through which she is also helping people master their money stuff, so they can get out and live their greatest lives with money supporting rather than enslaving them. She has been featured in The Sunday Times, The Sunday Express, Psychologies, Glamour, Cosmopolitan, Woman's Health, The Huffington Post among others and is regularly interviewed on radio and TV around the world.   Doors to SOMBA Are Open! You know that now is the time to take your business online, but you don't know where to start?  SOMBA is the only comprehensive 12 month program providing the support you need to build and scale your online business. You get a whole year of support and training that shows you step-by-step how to generate results in your service-based online business. Doors are open now for a limited amount of time.  Click here to learn more.    Selfmade Summit 2021 in Reykjavik, Iceland Yes, the Selfmade Summit is happening! We just had to postpone it by a year. It will take place on June 22nd to 23rd, 2021.  Join me at the premier international conference for women entrepreneurs and experience 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking to propel your business forward.  Have these amazing insights from our speakers inspired you? Get your ticket for the Selfmade Summit now and don't miss out on hearing them speak live on stage.  Get my ticket for the Selfmade Summit 2021   Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

If you're looking for entrepreneurial inspiration, this is the interview for you. Lisa Larter runs a highly successful professional service business that includes both online and offline revenue streams. Lawyers, CPAs and all professionals will all benefit from her insights. Enjoy my interview with Lisa Larter.Lisa Larter is a digital marketing expert, business strategist and the founder of Lisa Larter Group.She believes that if someone else can start a business, so can you! And she knows this because she did it herself. As a high school dropout, Lisa successfully built and scaled her own business. And today she helps businesses navigate entrepreneurship to increase their profit.Lisa is the founder of The Pilot Project, a business program that thousands of business owners have gone through to better understand how to build their business.She is known for her no-nonsense approach to helping business owners get results. Highlights of her life have been meeting Oprah Winfrey, helping Deepak Chopra navigate Facebook, being chosen to speak a number of times at the eWomenNetwork International Conference and Business Expo, completing her first book Pilot to Profit: Navigating Modern Entrepreneurship to Build Your Business Using Online Marketing, Social Media, Content Marketing and Sales as well as hosting the annual Ottawa business conference, Money, Mindset and Marketing.If you want to learn more about Lisa, click the links below.Website: https://lisalarter.com/LinkedIn: https://www.linkedin.com/in/lisalarter/Twitter: https://twitter.com/lisalarterHere is your guide to my interview with Lisa Larter02:51 How Lisa became an entrepreneur06:13 The moment when Lisa realized she was in the right business07:45 How Lisa made the transition to a coaching and professional service business10:00 The way you can transform your business to meet the needs of your client10:47 The breakdown of Lisa's revenue streams13:45 Going from doing the work to running the business14:32 Lisa's recruiting strategy for an all virtual team16:49 Lead generation strategy19:58 How do business owners generate new leads in a pandemic?24:24 Lisa's advice to people who want to get new business right now.27:58 What is Lisa excited about in online marketing?32:48 Lisa talks about the lifestyle her business has enabled34:35 Lisa's best advice for making the pivot in a pandemic 

If you're looking for entrepreneurial inspiration, this is the interview for you. Lisa Larter runs a highly successful professional service business that includes both online and offline revenue streams. Lawyers, CPAs and all professionals will all benefit from her insights. Enjoy my interview with Lisa Larter. Season 2 Show 49 Episode 171

Marketing consultant and expert Lisa Larter shares a wealth of intel and techniques for using marketing to build and scale your consulting business. She also shares a slew of marketing dos and don’t's that can help keep you on the right path and enable you to be successful faster.

For this special edition of The Uncomfortable Truth, I sit down with marketing strategist, Lisa Larter.

Mentioned in this episode: Medipreneurs is a conference for pharmacists and healthcare entrepreneurs. https://www.medipreneurs.com, info@medipreneurs.com Sue Paul is a pharmacist and co-founder of Medipreneurs. suepaulrph@gmail.com, www.linkedin.com/in/sue-paulrph  Synerxgy Consulting http://www.synerxgy.com PGX101 http://www.pgx101.com. Twitter: @Pill_Bug, @SyneRxgy, @PGx101 Instagram: suepaul_paul, medipreneurs, pgx101 Michelle Fritsch is a pharmacist and co-founder of Medipreneurs.  michelle@retirewellness.com, https://www.linkedin.com/in/michelle-fritsch-6462bbb/  Meds MASH (Mature Adults Safe at Home) https://www.medsmash.com  Retirement Wellness Strategies  https://www.retirewellness.com  Facebook https://www.facebook.com/retirewellness.org/ Anna Garrett is a co-founder of Medipreneurs.  https://drannagarrett.com, linkedin.com/in/annagarrett Dan Krinsky is a Co-Founder of PGX101 linkedin.com/in/dan-krinsky-a8537a  Lisa Larter is a business coach and the 2018 and 2019 Medipreneurs keynote speaker.  https://lisalarter.com, linkedin.com/in/lisalarter Sue and Michelle are role models for pharmacist entrepreneurship.  The 2020 Medipreneurs Conference in Cincinnati, OH has been postponed due to the corona virus.  It was scheduled April 17-19, and a new date is yet to be determined.   Sue Paul, RPh  Sue Paul is a pharmacist, entrepreneur, and small business owner with over 20 years of experience in the industry.  After graduating from the University of Cincinnati, she worked in several practice settings, including community practice, nursing home consulting, and hospital. Sue founded SyneRxgy Consulting LLC, a concierge pharmacy service, and manages chronic disease states.  Her practice sites include a physician’s office, employer worksites, and in-home patient visits.  Sue adjusts medications, educates patients, implements and analyzes pharmacogenomic and nutrigenomic patient testing, and reviews and compiles current medication lists for patients.  She enjoys empowering patients to take control of their health.   In 2018, Sue co-founded PGx101 with another pharmacist, Dan Krinsky.  PGx101 offers pharmacists 20 hours of ACPE approved continuing education and a certificate in Pharmacogenomics (PGx). Since 2016, Sue has been using PGx in her clinic and with home patients to implement patient-centered medication modification in conjunction with their providers.  Sue is one of three Co-Founders of Medipreneurs LLC, along with Michelle Fritsch, PharmD, and Anna Garrett, PharmD.  Medipreneurs is an international conference and community for pharmacy entrepreneurs. Current planning is underway for their 3rd annual conference. Sue is active in local, state and national professional organizations. For example she is a Board Member of the Ohio Pharmacists Foundation. In her spare time, she enjoys spending time with her husband and four adult children, reading, walking with friends, and brainstorming with others about action plans to get from where they are to where they want to be.  Michelle Fritsch, Pharm.D., BCGP, BCACP Michelle Fritsch is a Purdue Pharm D. graduate with post-doctoral training in Madison, Wisconsin.  She is board certified in geriatric pharmacy and ambulatory care pharmacy.  Starting in 1992, Michelle has been a professor teaching pharmacists, physicians, nurses, physician assistants, and physical therapists.  She has a passion for healthy aging and education. She is a specialist in medication use in people over 60. She founded two companies:  Retirement Wellness Strategies and Meds MASH, LLC, and works with a broad definition of health – physical, mental, emotional, spiritual, and social.  Michelle is a frequent speaker, lately on topics of safe medication use, falls prevention, medical cannabis, addiction, opioid use, coordination of healthcare, retirement readiness, and the role of medication in healthy aging.  As healthcare is changing, she is also supporting entrepreneurial healthcare providers as a co- founder of Medipreneurs. Medipreneurs started around the time Sue started her business.  She was in a business mentoring group with Anna Garrett, Pharm D.  They supported one another and felt the desire to create a community for pharmacists to launch a business.  When Michelle joined Anna and Sue, the three came up with a conference that could support a community of pharmacists [and eventually healthcare entrepreneurs] on their respective entrepreneurial journeys.  The name of the conference is Medipreneurs.   Pivots and detours are not new to the Medipreneurs conference.  The first ever conference was in 2018.  It was delayed from Fall 2017 to April 2018.    The “Medipreneurs Detour” is in place over a period of time instead of the Medipreneurs Conference weekend.  There are “Detour Stops” where people can come to get information about Medipreneurs and where is it headed.  Examples include: The Pharmacist’s Voice Podcast Episode 11 Online Masterminds, which are small groups with brainstorming and conversation Webinars provided by the speakers who were scheduled for the conference. Previous attendees can share what they learned and what they achieved in other ways too.   For me, Medipreneurs was like a mastermind every hour of every day.  Whether we were waiting for a scheduled program to start or chatting at the end of one, having a meal, or just bumping into one another, the Medipreneurs Conference was a place to share ideas, ask for thoughts, and get clarity. Lisa Larter, a Professional Business Coach, was the keynote speaker at Medipreneurs 2018 and 2019.  At Medipreneurs 2018, she helped me see value in services I was providing.  Then, she coached me to ask if there was a budget to pay me and how to negotiate a fair price.  Mission accomplished!  I now earn money in place of volunteering. The Medipreneurs Conference empowers pharmacists and healthcare entrepreneurs to see their value and so they can feel justified billing for services.  Examples include smoking cessation programs, medication review services, CBD consulting, women’s health and wellness practices, business coaching, and more. Pharmacists don’t recognize their value.  We are skilled at paying attention to detail and producing precise results.  Entrepreneurial life can seem counter intuitive.   Sue, Anna, and Michelle started Medipreneurs to invite other pharmacists to think outside the box and form the next wave of what pharmacy and healthcare could look like. Michelle talked about the energy in the first conference in 2018.  I drew a parallel to the opening ceremony at the Olympics.  Instead of representing countries, different disciplines of pharmacy practice and business were represented. Medipreneurs helped me funnel my ideas down to the one thing that I could move forward with.  Medipreneurs attendees can bring what they know from other industries to the conference and share with others.  For example, I can share what I know about rate guides from the voiceover industry.  By bringing helpful information from other industries into pharmacy, pharmacists can model best practices and apply them to their businesses, for example, developing rates for services.  Pharmacists need to set rates for services and share them with other entrepreneurs so everyone can establish fee-for-service expectations.  We need to stop giving everything away!     We discussed idea theft.  I was afraid that if I shared my idea, it would get stolen.  Michelle mentioned that she heard that concern from others too.  There is plenty of work to go around.  We can’t reach everyone.  It’s ok for someone to take an idea and apply it to a different part of the country.   I asked, "What’s the best thing that has happened since you started Medipreneurs?”  Sue said she likes to see someone pick an idea, move forward with it, and become successful.  Similarly, Michelle says she enjoys meeting all the people who participate in the conference and watching them find the path to what they want to pursue.   I asked, “What’s one of the biggest challenges you’ve had to overcome [with Medipreneurs]?”  Sue said, “Being seen.”  Branding, marketing, advertising, and getting the word out is outside of her comfort zone.  For Michelle, it has been the “leap of faith” and “the unknowns.”  Michelle wonders, “Where is it going now?  What direction is it going in now?  Are we taking it in the right direction?  Are we reaching the right people?” I asked Michelle and Sue respectively about their own businesses outside of Medipreneurs.  Michelle left Academia.  She has a specialty is geriatrics, meaning people over the age of 60.  She likes being on the young end of that and focusing on preventative medicine.  Her first business is Meds MASH:  Mature Adults Safe at Home.  Her intention was to focus on 60-80 year-olds and delay the time until they would need assistance.  In practice, her Meds MASH patients are the parents of those 60-80 year-olds, individuals in their 80’s-100’s!  Her second business is Retirement Wellness Strategies, which specializes in retirement-aged men who are defined by their jobs.  They struggle with retirement.  That’s a very niche practice area!      Sue works with a progressive physician’s office and has expanded her services into new areas.  In April 2019, her practice expanded to treating individuals with substance use disorder with MAT (medication assisted treatment).  Next, she wants to run a Hepatitis C clinic and introduce PREP (pre-exposure prophylaxis) for HIV prevention.  Sue also created PGX101, a course to educate pharmacists and primary care providers about the benefits of pharmacogenomics.   Sue has blossomed as an entrepreneur, and she made a great analogy between seeds and business.  Medipreneurs plants seeds, so entrepreneurs can start, grow, and operate their own businesses.  The conference helps nourish and water those seeds, giving the right environment for growth.  It can take a while to germinate a seed and see what kind of plant the seed produces.  Medipreneurs is the right place for entrepreneurs to get ideas and be among the right people to encourage growth.  Really a beautiful analogy.  Sue and Michelle want to see entrepreneurs blossom.   Medipreneurs advocates and educates.  They advocate for healthcare entrepreneurs and changes in healthcare.  They educate by sharing messages that will be important for entrepreneurs in the various stages of their entrepreneurial journeys.   To learn more about Medipreneurs, visit www.medipreneurs.com.       

“Community is everything when it comes to building your business.” Lisa Larter is a digital marketing expert, business strategist and the founder of Lisa Larter Group. She believes that if someone else can start a business, so can you! And she knows this because she did it herself. As a high school dropout, Lisa successfully built and scaled her own business. And today she helps businesses navigate entrepreneurship to increase their profit. “Keeping clients is just as important as acquiring clients.” Lis has learned a lot in business after working in retail for many years before embarking on her own business. On this podcast we discussed this and so much more: -The importance of knowing your audience -How mentorship has improved her business -How she uses technology in her business -Knowing your target audience -Retaining customers -When you should reevaluate your business -Her pillars in life If you want to learn more about Lisa, click the links below. Website: https://lisalarter.com/ LinkedIn: https://www.linkedin.com/in/lisalarter/ Twitter: https://twitter.com/lisalarter

A decade in review is supposed to start with the year 2010 but in order to fully explain the changes in my life in the last decade we need to start with the year 2008.  In 2008 I had moved to London from Iceland to finish my Executive MBA at London Business School. There I attended a life-changing seminar with Tony Robbins called Unleash The Power Within. I sat down on the second day of the seminar next to a man, called Martin, who first became a friend but after meeting again at another Tony Robbins seminar we became more than friends. Instead of becoming the CEO of Nissan in Sweden I took a leap of faith and moved with one suitcase to Switzerland to live with a man that I barely knew. It was not an easy decision and the first months together were difficult as we were getting to know each other. But the more time we spent together the more we fell in love and I started to think, maybe this is the love of my life. In 2009 after looking for a job for six months in Switzerland where I now lived, I finally found a job and became a managing director at a medical technology company. Everything was new to me, I was still getting used to being in a relationship, living in a little village and now a new job in a field that I knew nothing about. I also had become a stepmother of two little boys, age 3 and 4, and this was a role I never expected to have as I wasn't planning to have children of my own. Turns out that I am a good stepmom, enjoyed the role, and have over the years given my boys guidance on many things that will help them become good grownups. Martin and I loved spending time together, playing golf and traveling. In 2010 I started to get sick. Pain was not unfamiliar to me, I had sometimes had back pain and headaches, but this was different. I started to get a strong pain in my shoulder. I felt it most strongly after driving for an hour so my conclusion was to drive less. But after a while I also got the pain without driving. The pain started to pop up in my neck, a pinching ear pain and very strong headaches. I started to wonder if this had something to do with my job. My employer got me a special chair but then my table was even higher and I had to hold my hand up to be able to work on the computer. I took a 3-week summer vacation and decided not to touch a computer in the hope the pain would go away. When I got back the pain was even stronger and by November it was so bad that I couldn't work anymore and went on medical leave. In 2011 I continued being sick and in total my medical leave was 7 months. My employer at the medical technology company fired me for being sick but as luck will have it, I was offered a job the day before I got fired. I was excited about the new job but had to wait to start until I recovered which wasn't until the summer. I became the country manager of an Icelandic software company and my boss was only an hour away, also living in Switzerland. The best thing about the job was that I could work from home, the worst part was that many of my clients were an hour-drive away. The pinching pain in my shoulder always came back after every drive. I enjoyed my new job in many ways as it was a startup but acquiring clients through cold-calling was not my cup of tea. I also started to wonder if it was really worth having a country manager in Switzerland. In 2012 Martin and I got married after being together for 4 years. The relationship was now tried and tested and I had almost fully recovered from the repetitive strain injury. We invited friends and family from Switzerland, Germany, UK and Iceland and 80 people came to our wedding. It was a beautiful ceremony in an Icelandic independent church with a red-haired priest who said “you may now kiss the groom” followed by celebrations in downtown Reykjavik, Iceland. I had wanted a June wedding because then the sun doesn't go down. A month after the wedding we traveled to Greenland for our honeymoon. It was an unforgettable 5-day experience where we saw beautiful arctic sunset every night, lots of icebergs and wildlife. Just before the honeymoon I had lost my job so I was unemployed again, the second time in two years. I saw this as a clear sign that I should now start my own business. In 2013 I was looking for the perfect business idea. I did a couple of online courses but they were only a few weeks long and then the support was gone and I was lost. I had hoped by doing these courses I would figure out my business idea but I didn't. I had all kinds of ideas, writing travel books, becoming a professional photographer, setting up an online shop with Icelandic design. None of the ideas sounded great so I was running in circles and overthinking every step. In the end I got so frustrated with my lack of progress that I set myself a deadline of getting my website up and running in 2 days. I did and I published my first blog post “Why ‘Start before you are ready' is the only way”. What followed were a series of blog posts on how to find your passion and a profitable business idea. By the end of the year I still didn't have a clear business idea but I could feel that it was just around the corner. In 2014 I finally started my business. It was like in the Alchemist, the business idea had always been there, right in front of me but I just hadn't seen it. Of course I was supposed to be a business coach, after being a successful CEO for 10 years and having an MBA from one of the best business schools in the world. And I wanted to help women overcome their doubts, start to believe in themselves and turn their passion into profits. I put a button on my website for one hour business coaching and on March 26th, 2014, the first person bought. That's when I knew that this would work out although I wasn't sure yet how. In the middle of the year I started with weekly webinars and by the fall I had over 1500 email addresses on my list. I bit the bullet and hired a business coach to get over my fear of selling. And even before we started to work together I had the first breakthrough and sold a six week coaching package. I learned to launch and by the end of the year I had made $72K, there of $55K in the last three months of the year. In 2015 I started attending conferences and events. My first event was Money Bootcamp with Denise Duffield-Thomas in London where I met a lot of women who I only knew from the internet. Suddenly the world was so small and everything felt so doable, and many of them knew me from my weekly webinars, I was starting to become known.  - As a side note, Denise Duffield-Thomas is a keynote speaker at the Selfmade Summit in Reykjavik, Iceland in June this year! - My second event was a big conference in San Diego called Social Media Marketing World and even without knowing anyone there, I had a great time and made an effort to get to know some of the speakers. - As a side note, the event organiser of Social Media Marketing World Phil Merson is one of my advisors for the Selfmade Summit. In spring I attended Off The Charts by Nathalie Lussier and it was there that a light bulb went off. I was in a room with 300 female online entrepreneurs and I realised that I wanted to create something like this in Europe, a conference and community. In May 2015 I gave my TEDx talk after months of preparations and still today I am proud of my talk and the message. In October I got my first international speaking engagement when I spoke at Lisa Larter's One Day event Money Mindset and Marketing. There another seed was planted, I wanted to do more speaking and definitely have my own event sooner than later. By the end of the year I had doubled my revenue to $164K. In 2016 I joined my first mastermind that included 3 in-person retreats in US and Canada and I went on my first cruise, an Abraham Hicks cruise in Alaska. I was traveling a lot and mostly alone but I got great support and encouragement from Martin, my husband, super fan and biggest critique. He even started to suggest that I could retire him since I was doing so well in my business. I thought he was joking but he wasn't. The signs were there that his job was not as secure as we thought it was and after 10 years with the same company he lost his job in the fall of 2016. This gave me an extra boost to ramp up the business and have my biggest launch so far, $230K. By the end of the year I had again doubled my revenue, now to $340K. In 2017 I created SOMBA, Sigrun's Online MBA, a 12-month program for women who want to build a profitable online business based on their passion. I was no longer offering 1-1 coaching, I had replaced all my income with group coaching since two years. Martin joined the business as a COO and this allowed us to spend a lot more time together. We joined a mastermind in California with 4 in-person retreats and even brought the boys with us to one of the retreats. My dad was diagnosed with bone cancer in May 2017 and that was a huge shock to me and my family. I changed my travel plans and managed to stay 50% of the year in Iceland, including 5 weeks summer holiday with the boys, like we do every year. By the end of the year I had tripled my revenue and finally crossed the magical million dollar mark.  In 2018 I also spent 50% of the year in Iceland, mostly alone, so I could see my parents. After the fast growth of the year before I was struggling with growing pains. I knew I needed to expand my team but I somehow wasn't ready yet. Martin and I were still in the California Mastermind and for the second year in a row we took the boys with us to one of the retreats, this time in San Diego. My dad was feeling a bit better which was a relief, although we know it is a temporary condition. I was running 4 mastermind groups and building out SOMBA while I also started to create a new group coaching program called Momentum. I got the courage to book the venue for my upcoming conference The Selfmade Summit and started to see how my vision of a worldwide impact was coming to life. In November I attended Iconic with Ali Brown and decided on the spot that she would be my next business coach. By the end of the year I had made $1.5M in revenue. In 2019 I took advantage of the fact that my dad was feeling a lot better and spent only 3 months in Iceland and ramped up my travel. Overall I was 165 days on the road and mostly business trips to the USA, Canada and other European countries. Martin traveled with me on many of the trips but he also always made sure to go regularly back to Switzerland to take care of the boys. I was in two masterminds in 2019. That wasn't the original plan but when my previous business coach offered a special 7 Figure Mastermind I couldn't resist. This was the year where I finally got over my resistance and expanded my team which now counts 10 people in my core team and 20 people in my expanded team. In November, Martin and I, went on an 18-day cruise over the Atlantic ocean as preparation for our dream cruise which will be on our 10 year anniversary. Then we plan to go to Antarctica. By the end of the year I had made $2.2M in revenue.  This was a 10 or actually a 12 year review. It is truly amazing what is possible in 10-12 years. In 2008 I wasn't planning to have my own business or change the world but a seed was planted at a Tony Robbins event. There I wrote down a vision of having my own business and making a million dollars plus achieving gender equality. Today I have my own business, I am making multiple million dollars and I am accelerating gender equality through my work. By helping women start and scale their businesses to six and seven figures I am ensuring that women will become financially independent and create their own wealth. And that's how we truly will achieve gender equality. “We tend to overestimate what we can do in a week or a month.But we underestimate what can be achieved in a year or a decade.” - Sigrun Come to Iceland in 2020 for the Selfmade Summit 2020 Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world.  Early bird tickets are now available for the largest international conference for women entrepreneurs - The Selfmade Summit 2020! Buy your tickets at www.sigrun.com/selfmadesummit today! Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Lisa Larter is a global expert on social media marketing strategy for growth and high impact. On this episode, we talk about her personal journey into entrepreneurship, the reason she believes the lack of success many women face is not a mindset issue, and the insights she gained from working with Deepak Chopra. You can find her at lisa@lisalarter.com. 

On this episode of the 'Income Outcomes Show' we have special guest Lisa Larter Lisa helps businesses navigate modern entrepreneurship so that they can increase sales and profits. What the heck does that mean? In essence, it means everything from business strategy, understanding your numbers and measuring what matters, to online marketing, social media and the best way to turn connections into paying customers. Lisa believes business is all about the numbers and that you need to take lots of action in order to make things happen. Connect:  ben@waypointus.com  Contact Lisa: The Lisa Larter Group P.O. Box 583 Annapolis Royal, Nova Scotia B0S 1A0  See omnystudio.com/listener for privacy information.

Get ready for Joyce's conversation with Lisa Larter because you won't want to miss what she has to say! Lisa has gone from being a high school drop-out who could only get a job working in retail, to successfully building, scaling, and leading many of my own businesses. Today she helps businesses navigate modern entrepreneurship so that they can increase sales and profits. Connect with Joyce at her website, JoyceBone.com, sign up for updates so you can stay in touch! Find her on Facebook @JoyceBone or the Anxiety-Free Selling Page and on Instagram @joyce_bone.

Lisa Larter is a practical, no-nonsense straight shooter. She has been for me a trusted advisor and a terrific role model.  Lisa shares some great tips on managing change and opportunity in our lives, and how to carve out your niche. You can find more with Lisa at: https://lisalarter.com/ Lisa's book https://amzn.to/2EYK1h8 All our other Links Worth Visiting! → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/→ Hire Steve as a Speaker: https://dottotech.com/speaker/→ What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM→ Our Amazon Store: https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp→ Steve’s Vlog: https://dottotech.com/vlog/ Steve’s Social Accounts→ Blog: https://dottotech.com/→ Twitter: https://twitter.com/dottotech→ Facebook: https://www.facebook.com/DottoTech/→ Instagram: https://instagram.com/dottotech/ → Support Dotto Tech on Patreon: https://dottotech.com/ #wearethegreywave #greymatters

This week on Black on Black Cinema, the guys return to discuss the 2009 tour-de-force, Obsessed starring Idris Elba, Ali Larter, and Beyonce. Obsessed tells the story of Lisa (Larter), an office temp, who develops romantic feelings for her boss, Derek Charles (Elba), and repeatedly attempts to seduce him. Derek's wife, Sharon (Beyoncé), learns of Lisa's obsessive behavior and suspects an affair. 

Lisa Larter is a business coach, consultant, speaker, and the author of Pilot to Profit. She is the founder of The Pilot to Profit Success System, a program that has helped thousands of entrepreneurs better understand how to build their businesses for success. Her career began in the retail industry where she worked her way up the corporate ladder before owning her own retail store. Through her journey, she realized there was a lot about entrepreneurship that she knew that others did not. She decided to sell her retail business and start her entrepreneurial journey as a business coach. Today, Lisa joins me to share her story, how she started her coaching business, and how she hosted and filled a live event with over 300 entrepreneurs. She shares the lessons she has learned from her first live event as well as tips on what to expect when hosting your own. “People can't buy what you can't communicate.” - Lisa Larter In This Episode of The Sigrun Show: Why she decided to host a live event The “continuum of trust” philosophy How live events enable you to deepen relationships and opportunities in your business Creating a movement at one event for the next event Profitability of hosting an event Negotiating contract terms with venues Looking for sponsorship partnerships The difference between social event managers and revenue-generating event managers Why having a good-sized following is important for your event's overall success Marketing strategies for live events The pre-, during, and post marketing activities for live events Lisa's Lessons on Hosting a Live Event: Be prepared to invest a lot of money Figure out how to create leverage Connect with Lisa Larter:   LisaLarter.com/event - Grab your Early Bird tickets today! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram.

“It's not B2B or B2C, it's P2P. Social media is about relationships, it's People to People. And if you focus on connecting and building relationships, you will go alot further than any B2B or B2C strategy.” - Lisa Larter   Learn more about this episode of A Celebration of You at http://hollydowling.com/ep50.

  Meet Our Guest: Lisa Larter, founder of lisalarter.com, is a Business Consultant, Social Media Strategist, and Speaker.  She works with businesses to maximize their profits and scale beyond their dreams, using social media, relationship marketing, and dead-simple, eye-opening systems.  She's helped increase the visibility and profits of a wide range of clients -- including retail groups, authors, realtors, brick-and-mortar businesses, shopping centers, online entrepreneurs, and, her favorite big-name advisee, Deepak Chopra. His feedback? “Lisa, you're the best.”

Lisa Larter is a high school drop-out who worked her way up the corporate ladder until her entrepreneurial spirit took over in 2006. Since then, Lisa has built and sold companies and generated millions of dollars in sales. She spends the bulk of her time helping others develop strategies for building profitable businesses. Lisa's clients have said that she's a rarity because she understands business strategy, and how to leverage social media by turning connections into paying customers.Mission: Lisa wishes to help business owners with sales and marketing strategies so that they can build successful businesses and get from where they are now to where they want to be. Mistake: She wants to make sure that business owners know what "sunk costs" mean, and how to remedy it so it no longer negatively effects their businesses in the long run. Recommendations: Quote: "The future belongs to those who believe in the beauty of their dreams." -Eleanor Roosevelt; "If I observed all the rules, I never would have gotten anywhere." -Marilyn Monroe Book: Pilots to Profit Tech/App: InfusionSoft Eat With: Tony Robbins and Oprah Winfrey  Contact: Lisalarter.com, Lisalarter.com/book, Lisalarter.com/blog Legacy: She hopes to inspire millions of people to build successful businesses and not feel bad while they make the money they deserve.

Lisa Larter, the founder of lisalarter.com, is a Business Consultant, Social Media Strategist, and Speaker. She works with businesses to maximize their profits and scale beyond their dreams, using social media, relationship marketing, and dead-simple, eye-opening systems. She’s helped increase the visibility and profits of a wide range of clients including retail groups, authors, realtors, brick-and-mortar businesses, shopping centers, online entrepreneurs, and, her favorite big-name advisee, Deepak Chopra. His feedback? “Lisa, you’re the best.” Are you feeling held back by your job? In this episode, Lisa and Stacy discuss the reasons why you should consider becoming an entrepreneur. Some highlights include: Lisa walked away from a six-figure income to start her business. She talks about why she walked away from that job and how she fought through the fear of running a business. (minute 2:00) “If it’s possible for you, it’s possible for me. And if it’s possible for me, then it’s also possible for you.” At minute 5:00, Lisa talks about how she’s able to instill her confidence in others. When she opened her business, Lisa spent $20,000 in marketing and it didn’t bring in any business at all. At minute 13:00, she talks about what she learned and what she does differently now. “You work to live, you don’t live to work.” At minute 16:00, Lisa talks about why she believes work-life balance exists and what you can do to achieve it. There are a lot of great tools out there available to entrepreneurs. At minute 24:00, Lisa talks about Dropbox, FreshBooks, and Infusionsoft, three tools that she loves. Ways to contact Lisa: Website: lisalarter.com Book: lisalarter.com/book Facebook group: lisalarter.com/ppg *Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Pilot to Profit: Navigating Modern Entrepreneurship to Build Your Business Using Online by Lisa Larter This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Lisa Larter. The original live interview was 1/15/16. Seatbelts fastened. Business dreams in the upright position. Entrepreneurs, prepare for takeoff.  Ready to generate sales, build brand buzz, and watch your cash flow soar? "Pilot to Profit" clears up the confusion of modern entrepreneurship---so you can build a smart, successful and sustainable business with sky-high returns. Lisa is an entrepreneur, author, speaker, teacher and business coach who founded The Pilot to Profit Success System to help businesses navigate modern entrepreneurship so that they can increase sales and profits. Her website is  http://lisalarter.com/ To order the book click HERE For more information about the Executive Girlfriends' Group see: http://www.executivegirlfriendsgroup.com    

Navigating Modern Entrepreneurship to Build Your Business Using Online Marketing, Social Media, Content Marketing and Sales Interview by Chicke Fitzgerald of the Game Changer Network as a part of the Best of the Game Changer series, showcased on C-Suite Network This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Lisa Larter. The original live interview was 1/15/16.  Seatbelts fastened. Business dreams in the upright position. Entrepreneurs, prepare for takeoff. Ready to generate sales, build brand buzz, and watch your cash flow soar? "Pilot to Profit" clears up the confusion of modern entrepreneurship---so you can build a smart, successful and sustainable business with sky-high returns.  The Game Changer is featured on C-Suite Network. Chicke is a philanthropreneur • she zigs where others zag, creating value, growth and bringing to life crazy good ideas that will leave a legacy

After quitting high school, Lisa Larter, driven by sheer determination, became a self taught sales guru. She worked her way up the Corporate ladder from retail sales associate to a senior leadership role with TELUS where she supported a retail team, coast to coast in Canada and was responsible for about $100 million in sales. In 2006, her entrepreneurial spirit was itching to take over, and along with her husband, opened Parlez Wireless. Soon after she realized she had so much more to offer, she expanded her business to include Lisa Larter Consulting. The post AOMW 049 – Building Blocks to Business with Lisa Larter appeared first on Wealth Clinic.

Social media may be all the buzz, but like anything else, your intention matters for successful manifestation. Join Karyn as she talks with social media mentor Lisa Larter about finding the soul of social media.