Podcasts about nerd alert

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how creative advertisements can actually hurt the performance of regular ads shown alongside them. They discuss why brands with smaller budgets should still prioritize creativity to avoid getting lost in the mix.Topics covered:   [01:00] "The Power of Creative Advertising: Creative Ads Impair Recall and Attitudes Towards Other Ads"[03:00] How creative ads affect surrounding regular ads[04:35] The dramatic drop in recall when creative ads are repeated[05:10] Why regular ads are judged more harshly after creative ones[06:30] The "Super Bowl effect" and competitive ad environments[07:00] Creating memorable ads on smaller budgets To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Jin, H. S., Kerr, G., Suh, J., Kim, H. J., & Sheehan, B. (2022). The power of creative advertising: Creative ads impair recall and attitudes toward other ads. International Journal of Advertising, 41(3), 1-21.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how emotions outweigh logic in advertising effectiveness. They discuss research showing emotional responses are nearly twice as powerful as cognitive factors in driving purchase intent across nearly all product categories.Topics covered:   [01:00] "The Power of Effect: Predicting Intention"[02:00] Rational vs. emotional decision-making[03:00] The AdSAM non-verbal research tool[05:00] Where emotion dominates across product categories[06:45] The one category where logic outperforms emotion[09:30] Creating ads that evoke the right feelings  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Morris, J. D., Woo, C., Geason, J. A., & Kim, J. (2002). The power of affect: Predicting intention.Journal of Advertising Research, 42(3), 7-17.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

On this week's episode: Avengers: Doomsday cast announced! Spider-Man 4 and Beyond The Spider-Verse news! We say goodbye to Val Kilmer. The latest news and rumors. And much, much more. Join hosts Joe Hogarty, and Jack McCarthy. WDWNT: Nerd Alert – Season Eleven – Episode Six is now available for download and streaming through WDW News ... Read more

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how humor in advertising drives stronger brand recall and sales despite its 37% decline over the past two decades. They reveal why creating memorable, relatable comedy leads to measurable business results.Topics covered:   [01:00] "What's Working in Humorous Advertising"[02:30] The decline of humor in modern advertising[03:45] Data proving funny ads outperform competitors[05:10] How humor magnifies brand memories[06:05] Why humor drives brand fame[07:20] Balancing humor with brand connection  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: WARC. (2025). What's Working in Humorous Advertising. WARC Strategy. Retrieved from WARC.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Mike, Craig and Joel talk with Curling Stadium founder and chief technical advisor John Benton. We chat about streaming, fishing, artworks, curling and more.   Thanks to Motuscc.com and EndGameCurling.com for their support of Curling Nation

Mike, Craig and Joel talk with Curling Stadium founder and chief technical advisor John Benton. We chat about streaming, fishing, artworks, curling and more. Thanks to Motuscc.com and EndGameCurling.com for their support of Curling Nation

The boys nerd out about daredevil

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob uncover what design elements actually drive direct mail success. They explore research showing that opening and keeping mail require different strategies, with personalization playing a critical role in campaign effectiveness.Topics covered: [01:00] "The Effects of Mailing Design Characteristics on Direct Mail Campaign Performance"[02:45] The impact of extreme personalization[03:40] Why opening rates don't correlate with keeping rates[05:10] Design elements that increase open rates[06:00] Features that make people keep mail instead of tossing it[07:30] Finding the balance between brand building and direct response  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter  Resources: Feld, S., Frenzen, H., Krafft, M., Peters, K., & Verhoef, P. C. (2013). The effects of mailing design characteristics on direct mail campaign performance.International Journal of Research in Marketing, 30(2), 143-159. https://doi.org/10.1016/j.ijresmar.2012.07.003  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

On this week's episode: Daredevil: Born Again – Episodes 1-4 review! Zendaya in Star Wars? Robert Downey Jr. to write Doctor Doom’s backstory? The latest news and rumors. And much, much more. Join hosts Joe Hogarty, Jack McCarthy and Fedra Ekres. WDWNT: Nerd Alert – Season Eleven – Episode Five is now available for download ... Read more

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how the Dirichlet model challenges common beliefs about brand loyalty. They reveal why most consumers aren't deeply loyal to specific brands and why reaching new customers matters more than increasing loyalty.Topics covered: [01:00] "The Dirichlet: A Comprehensive Model of Buying Behavior"[02:00] What products do we buy without brand loyalty?[03:45] How brand share predicts buying behavior[04:30] Why acquisition drives loyalty, not vice versa[05:00] Most buyers are light buyers who purchase infrequently[06:00] The shocking truth about Coca-Cola's customer base  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.Resources: Goodhardt, G. J., Ehrenberg, A. S. C., & Chatfield, C. (1984). The Dirichlet: A comprehensive model of buying behaviour.Journal of the Royal Statistical Society: Series A (General), 147(5), 621–655. Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore why the brand versus performance debate misses the point. They discover that integrating both approaches creates a powerful multiplier effect that can boost revenue ROI by up to 90%.Topics covered:   [01:00] "The Multiplier Effect: A CMO's Guide to Brand Building in the Performance Era"[03:00] The performance plateau problem[04:00] Revenue ROI declines 40% when brand building stops[05:00] Brand and performance integration increases ROI by 25-100%[06:00] The best brands allocate 40-60% to brand building[06:45] Paid search is over-credited by 190% in conversions To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: WARC, Analytic Partners, BERA.ai, Prophet, & System1. (2025). The Multiplier Effect: A CMO's Guide to Brand Building in the Performance Era. WARC.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how brand salience differs from simple awareness. They reveal why connecting your brand to multiple buying situations matters more than basic brand recognition or even brand love.Topics covered:   [01:00] "Conceptualizing and Measuring Brand Salience"[02:15] The difference between awareness and salience[03:20] Why Disney masters multiple brand touchpoints[04:40] Brand attitude vs. buying behavior[05:30] How Coca-Cola builds salience through situational triggers[06:45] Using brand cues to improve mental availability  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Romaniuk, Jenni, & Sharp, Byron. (2004). Conceptualizing and measuring brand salience. Marketing Theory, 4(4), 327-342. https://doi.org/10.1177/1470593104047643  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.  

On this week's episode: Captain America Brave New World review! Is Kathleen Kennedy finally stepping down? What lies ahead for the James Bond franchise? The latest news and rumors. And much, much more. Join hosts Joe Hogarty, Jack McCarthy and Fedra Ekres. WDWNT: Nerd Alert – Season Eleven – Episode Four is now available for ... Read more

Kevin Clark is filling in today, and he and Evan have a draft to see who is nerdier. Where is Matt Stafford going to land? Also, do we need to stop looking for a new face of the NBA? Plus, what's going to happen with Myles Garrett? Learn more about your ad choices. Visit podcastchoices.com/adchoices

Kevin Clark is filling in today, and he and Evan have a draft to see who is nerdier. Where is Matt Stafford going to land? Also, do we need to stop looking for a new face of the NBA? Plus, what's going to happen with Myles Garrett? Learn more about your ad choices. Visit podcastchoices.com/adchoices

Kevin Clark is filling in today, and he and Evan have a draft to see who is nerdier. Where is Matt Stafford going to land? Also, do we need to stop looking for a new face of the NBA? Plus, what's going to happen with Myles Garrett? Learn more about your ad choices. Visit podcastchoices.com/adchoices

Kevin Clark is filling in today, and he and Evan have a draft to see who is nerdier. Where is Matt Stafford going to land? Also, do we need to stop looking for a new face of the NBA? Plus, what's going to happen with Myles Garrett? Learn more about your ad choices. Visit podcastchoices.com/adchoices

Kevin Clark is filling in today, and he and Evan have a draft to see who is nerdier. Where is Matt Stafford going to land? Also, do we need to stop looking for a new face of the NBA? Plus, what's going to happen with Myles Garrett? Learn more about your ad choices. Visit podcastchoices.com/adchoices

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore how last-touch attribution leads marketers to overvalue certain ads and make poor bidding decisions. They reveal why having no attribution model could be better than using last-touch attribution alone. Topics covered:   [01:00] "Beyond the Last Touch Attribution and Online Advertising"[02:10] Understanding game theory in marketing decisions[04:00] The problem with multi-platform consumer journeys[05:30] Why publishers benefit from last-touch attribution[06:45] Introduction to Shapely value attribution[08:20] Making attribution drive strategy, not just reporting  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Berman, Ron. (2024). Beyond the Last Touch: Attribution in Online Advertising. The Wharton School, University of Pennsylvania.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore new research that challenges how marketers approach media mix planning. They reveal why optimizing for reach alone leaves significant brand lift on the table.Topics covered:   [01:00] "The Effects of Advertising Media Channel Combinations on Brand Performance"[03:00] Seven media mix archetypes defined[04:35] How different combinations impact brand metrics[05:45] Why most marketers get their media mix wrong[07:10] The role of TV in successful campaigns[08:30] Finding your optimal channel mix  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Bell, J. Jason, Felipe Thomaz, & Andrew T. Stephen. (2024). The Effects of Advertising Media Channel Combinations on Brand Performance. Saïd Business School, University of Oxford.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

On this week's episode: Joe is back from Megacon! Fedra is back! Our thoughts on the Superbowl movie trailers. The latest news and rumors. And much, much more. Join hosts Joe Hogarty and Jack McCarthy. WDWNT: Nerd Alert – Season Eleven – Episode Thre is now available for download and streaming through WDW News Today: Original ... Read more

With Clemson facing FSU this weekend in Tallahassee on The CW, Swanny breaks down how most Tiger fans can tune in if they don't have cable. 

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how boring advertising drains marketing budgets and hinders brand growth. They reveal the staggering cost of dull ads and which industries struggle most with creating engaging content.Topics covered:   [01:00] "The Extraordinary Cost of Dull"[03:00] The shocking percentage of neutral ad responses[05:45] How dullness is measured across advertising[06:30] The hidden price tag of boring campaigns[09:00] Which industries create the dullest ads[10:15] The role of AI in creative advertising  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: System1, eatbigfish, Peter Field, & Uncensored CMO. (2023). The Extraordinary Cost of Dull. Retrieved from System1Group.com, UncensoredCMO.com, and EatBigFish.com. Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore what drives ROI for Super Bowl advertisers by examining six years of sales data across nearly 200 media markets. They reveal why some brands see significant returns while others struggle to justify the investment.Topics covered:   [01:00] "Super Bowl Ads"[03:00] Top advertising categories during the big game[05:00] How viewership impacts beer and soda sales[06:00] The importance of owning consumption occasions[07:00] Why competing ads can cancel each other out[08:00] Building brand associations beyond sales lift  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Hartmann, W. R., & Klapper, D. (2016). Super Bowl Ads. SSRN. https://doi.org/10.2139/ssrn.2385058   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

On this week's episode: Your Friendly Neighborhood Spider-Man review. Anthony Mackie says Captain America shouldn’t represent America. Ryan Gosling in Shawn Levy’s Star Wars movie? The latest news and rumors. And much, much more. Join hosts Joe Hogarty and Jack McCarthy. WDWNT: Nerd Alert – Season Eleven – Episode Two is now available for download ... Read more

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how traditional advertising, display ads, and paid search impact brand value during mergers and acquisitions. Their discussion reveals surprising insights about which channels create lasting brand equity.Topics covered:   [01:00] "Digital versus Traditional Advertising and the Recognition of Brand Intangible Assets"[03:00] Brand valuations in major acquisitions[06:10] Why paid search falls short for brand building[07:15] Traditional and display advertising's role in brand value[08:30] The relationship between ad spend and acquisition value  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Citation for episode notes: Song, S. X. (2023). Digital versus Traditional Advertising and the Recognition of Brand Intangible Assets. SSRN. https://doi.org/10.2139/ssrn.4675064  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Oh hi! This week Kelsey discusses Gladiator 2 and Lisa Marie Presley. Follow The Original Experience: https://www.instagram.com/originalexperiencepodcast?lFollow Kelsey: https://www.instagram.com/kelseyruff/https://www.tiktok.com/@kelsruff?_t=8loHGROsvxD&_r=1Taylor Swift Songs Kelsey Cried to this Week and Nerd Alert segment intros created by: @SullivanCreativeCo Instagram: https://www.instagram.com/sullivancreativecompany?igsh=MXM1ZHpna24xYmFvcA==Books Mentioned: From Here to the Great Unknown by Lisa Marie Presley and Riley KeoughThe Let Them Theory by Mel RobbinsIf you are struggling, please reach out. 988 Suicide and Crisis LifelineCall or Text 24/7National Suicide Prevention Lifeline 1-800-273-TALK(8255)

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how cultural imprinting helps brands grow quickly by shifting societal perceptions rather than individual opinions. They reveal why mass media channels remain crucial for building common knowledge about brands.Topics covered:   [01:00] "Branding Cheat Codes for Explosive Growth"[02:45] How cultural signals influence purchase decisions[04:10] Understanding the third-person effect[05:30] Why mass media outperforms digital for cultural imprinting[07:15] The challenge of crafting culturally resonant messages  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Williams, R. (n.d.). Branding cheat codes for explosive growth. Wizard of Ads. Retrieved from https://wizardofads.org/branding-cheat-codes-for-explosive-growth/   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how advertising affects consumers' sensitivity to price changes, particularly for premium and niche brands. They discover that even competitors' ads can benefit your brand by increasing category attention.Topics covered: [01:00] "Advertising's Long-Term Impact on Brand Price Elasticity Across Brands and Categories"[02:30] How brand equity influences pricing power[03:00] Price elasticity explained[05:00] Which brands benefit most from advertising[06:45] The seasoning effect of category advertising[08:15] How luxury brands approach advertising differently  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Ataman, M. B., Pauwels, K., Srinivasan, S., & Vanhuele, M. (2016). Advertising's Long-Term Impact on Brand Price Elasticity Across Brands and Categories. SSRN. Retrieved from SSRN.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore a large-scale eBay experiment that challenges common assumptions about paid search advertising effectiveness. They discover that brand-keyword ads often reach customers who would have found the site anyway, and even non-branded keywords generate negative ROI.Topics covered:[01:00] "Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment"[02:35] Why marketers avoid clicking paid search ads[03:45] eBay's massive experiment design[06:00] The surprising impact on frequent buyers[07:10] Shocking ROI results[08:30] What this means for established brands  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: Blake, T., Nosko, C., & Tadelis, S. (2014). Consumer Heterogeneity and Paid Search Effectiveness: A Large-Scale Field Experiment. Econometrica.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how attention metrics correlate with profitability across different media channels, diving into new research that reveals surprising insights about the relationship between consumer attention and campaign success.Topics covered:   [01:00] "Maximizing Profit Through Attention"[02:00] TV's dominance in attention metrics[05:15] Cinema vs. TV vs. digital attention rates[07:00] Cost per 1000 attentive seconds[08:30] Moving beyond reach and frequency[09:45] The balance of attention and persuasion  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: Rooney, R., & Basset, D. (2024). Maximising profit through attention. Ebiquity & Lumen.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

On this week's episode: Chris Evans returns to The MCU! But who will he be? We review the Superman trailer. Our thoughts on Star Wars: Skeleton Crew. The latest news. And much, much more. Join hosts Joe Hogarty and Jack McCarthy. WDWNT: Nerd Alert – Season Ten – Episode 34 is now available for download ... Read more

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore research showing how consumer behavior has evolved, examining whether value-driven choices truly impact purchasing decisions.Topics covered: [01:00] "Evolution and Trends in Consumer Behavior"[02:35] Eight major themes in consumer research[03:15] The rise of consumer neuroscience[04:00] How sustainable consumption drives research[05:30] Values versus price sensitivity[07:15] Reality of consumer purchasing decisions  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: Lim, W. M., Kumar, S., Pandey, N., Verma, D., & Kumar, D. (2023). Evolution and trends in consumer behaviour: Insights from Journal of Consumer Behaviour. Journal of Consumer Behaviour, 22(1), 217–232. https://doi.org/10.1002/cb.2118  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

On this week's episode: Jack and Joe go over the latest Marvel and Star Wars rumors. The latest news. And much, much more. Join hosts Joe Hogarty and Jack McCarthy. WDWNT: Nerd Alert – Season Ten – Episode 33 is now available for download and streaming through WDW News Today: Original Programming, iTunes, iHeart Radio and Spotify.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how gender stereotypes in advertising affect viewers of both genders, discovering that these portrayals can create negative cross-gender effects that impact brand perception.Topics covered:   [01:00] "Gender Stereotypes in Advertising Have Negative Cross Gender Effects"[02:00] Male reactions to gender stereotypes in ads[04:35] How stereotypes affect the opposite gender[06:10] The influence of presumed influence[07:25] Role-based vs. physical stereotypes[09:15] Sex appeal vs. stereotypes in advertising  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: Åkestam, N., Rosengren, S., Dahlén, M., Liljedal, K. T., & Berg, H. (2021). Gender stereotypes in advertising have negative cross-gender effects. European Journal of Marketing, 55(13), 63-93. https://doi.org/10.1108/EJM-02-2019-0125  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how sunlight influences consumer spending habits, revealing that brighter days lead to bigger sales across all product categories.Topics covered:   [01:05] "The Effect of Weather on Consumer Spending"[02:45] How mood impacts purchasing decisions[04:10] Six years of retail data analysis[05:30] Artificial sunlight experiments[08:20] Weather-based marketing opportunities  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: Murray, Kyle B., Fabrizio Di Muro, Adam Finn, and Peter Popkowski Leszczyc. "The Effect of Weather on Consumer Spending." Journal of Retailing and Consumer Services, vol. 17, no. 6, July 2010, pp. 512-520. Elsevier, doi:10.1016/j.jretconser.2010.08.006. Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Stephanie lets her nerd flag fly and we take a look at some of the box office's major successes from over the weekend.

On this week's episode: Jack and Joe go over the latest Marvel and Star Wars rumors. The latest news. And much, much more. Join hosts Joe Hogarty and Jack McCarthy. WDWNT: Nerd Alert – Season Ten – Episode 32 is now available for download and streaming through WDW News Today: Original Programming, iTunes, iHeart Radio and Spotify.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore why customer participation in product assembly or creation can significantly boost perceived value and brand attachment, even when the result isn't perfect.Topics covered:   [01:00] "The IKEA Effect: When Labor Leads to Love"[02:00] How DIY assembly affects willingness to pay[03:15] The universal appeal across DIY skill levels[04:00] When the IKEA effect backfires[06:45] Applications beyond physical products[07:30] AI collaboration and user engagement  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: Norton, Michael I., Daniel Mochon, and Dan Ariely. "The 'IKEA Effect': When Labor Leads to Love." Working Paper, No. 11-091, 2011.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

On this week's episode: On this week's episode: We rank our favorite John Williams’ film scores. The latest news. And much, much more. Join hosts Joe Hogarty, Jack McCarthy and Fedra Ekres. WDWNT: Nerd Alert – Season Ten – Episode 31 is now available for download and streaming through WDW News Today: Original Programming, iTunes, iHeart Radio and Spotify.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how brands have lost their cultural authority and face growing consumer resistance. They discuss why authenticity matters more than ever and what it means for marketing strategy.Topics covered:   [01:00] "Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding"[02:00] How brand influence has shifted from top-down to consumer-driven[04:00] Cultural engineering and its downfall[05:00] The rise of postmodern consumer culture[08:00] Strategies for authentic brand engagement[09:30] Moving beyond calculated authenticity  To learn more, visit marketingarchitects.com/podcast  Resources: Holt, Douglas B. "Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding." Journal of Consumer Research, vol. 29, no. 1, June 2002, pp. 70-90. Oxford University Press. Available on JSTOR, https://www.jstor.org/stable/10.1086/339922.   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore the difference between brand loyalty and repeat purchasing. They discuss how brands can misinterpret habitual buying as true loyalty.Topics covered:   [01:00] "Brand Loyalty Versus Repeat Purchasing Behavior"[02:00] Examples of brand loyalty vs. habitual purchasing[04:00] Distinction between repeat purchasing and brand loyalty[05:10] Brands with the most loyal customers[07:00] Surprising entries on the brand loyalty list[09:00] Importance of mental and physical availability  To learn more, visit marketingarchitects.com/podcast or sign up for our newsletter at marketingarchitects.com/Newsletter. Resources: Jacoby, J., & Chestnut, R. W. (1973). Brand Loyalty vs. Repeat Purchasing Behavior. *Journal of Marketing Research*, 10(1), 1-9. https://doi.org/10.2307/3149402  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this Halloween special, Elena and Rob explore the impact of fear-based messaging in advertising and public health campaigns. They discuss when fear appeals are most effective and how to strike the right balance.Topics covered:   [01:00] "Appealing to Fear: A Meta-Analysis of Fear Appeal Effectiveness and Theories"[02:35] Real-world examples of fear-based advertising[05:10] Short-term activation vs. long-term branding with fear appeals[08:40] The importance of efficacy statements in fear-based messages[09:50] Linear vs. curvilinear models of fear appeal effectiveness[10:30] How audience characteristics impact fear appeal success  To learn more, visit marketingarchitects.com/podcast or sign up for our newsletter at marketingarchitects.com/Newsletter. Resources: Tannenbaum, M. B., Hepler, J., Zimmerman, R. S., Saul, L., Jacobs, S., Wilson, K., & Albarracin, D. (2015). Appealing to fear: A meta-analysis of fear appeal effectiveness and theories. *Psychological Bulletin*, 141(6), 1178–1204. https://doi.org/10.1037/a0039729   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how investments in brand value directly and indirectly boost profitability and market value. Using Amazon as a case study, they discuss the importance of balanced marketing investments even in the face of economic uncertainty.Topics covered:   [02:00] Amazon's advertising strategy across channels[03:55] The brand value chain and its impact[05:10] How brand investments affect financial stability[06:05] Current economic sentiment and marketing spend[07:40] Long-term benefits of advertising during downturns[08:40] Stock price volatility and advertising correlation  To learn more, visit marketingarchitects.com/podcast  Resources: Elsayed, R. A. A. (2023). The effect of investment in the brand value chain on profitability and market value of the firm: lesson of success taken from Amazon. Future Business Journal, 9(19). https://doi.org/10.1186/s43093-023-00196-2  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how personality traits influence consumer responses to personalized ads, revealing key insights for marketers crafting targeted campaigns.Topics covered:   [01:00] "Personality and Psychological Predictors of Instagram Personalized Ad Avoidance" [02:20] The Big Five personality traits [04:35] Self-efficacy's impact on ad perception [05:10] How personality shapes ad avoidance [06:05] Openness and extraversion in ad reception [07:40] Comparing TV ads to personalized digital ads To learn more, visit marketingarchitects.com/podcast  Resources: Amarnath, D. D., & Jaidev, U. P. (2023). Personality and Psychological Predictors of Instagram Personalized Ad Avoidance. *International Journal of E-Business Research, 19*(1). https://doi.org/10.4018/IJEBR.323197   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Is Lunchbox a NERD!? He might just be after something he did over the weekend... Plus, we share a scam alert about the show that's happening and more!See omnystudio.com/listener for privacy information.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how our brains respond to advertisements at a neural level. They discuss the relationship between emotional arousal and ad effectiveness, revealing insights that challenge conventional wisdom about likability and memorability in advertising.Topics covered:   [01:00] "Measuring Neural Arousal for Advertisements and its Relationship with Advertising Success"[02:00] How good are humans at predicting brain reactions?[04:00] EEG measurements and ad ratings methodology[05:10] High arousal ads are memorable but not always liked[07:00] Balancing attention-grabbing with positive perception[08:40] The disconnect between likability and persuasiveness[10:00] The power of adrenaline in creating memorable experiences  To learn more, visit marketingarchitects.com/podcast  Resources: Eijlers, E., Boksem, M. A. S., & Smidts, A. (2020). Measuring neural arousal for advertisements and its relationship with advertising success. *Frontiers in Neuroscience*, 14, 736. https://doi.org/10.3389/fnins.2020.00736   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

This week on the Original Experience, Kelsey questions if she needs a rabbi lover and if she should Venmo One Direction Follow The Original Experience: https://www.instagram.com/originalexperiencepodcast?lFollow Kelsey: https://www.instagram.com/kelseyruff/https://www.tiktok.com/@kelsruff?_t=8loHGROsvxD&_r=1Best Thing and Nerd Alert segment intros created by: @SullivanCreativeCo Instagram: https://www.instagram.com/sullivancreativecompany?igsh=MXM1ZHpna24xYmFvcA==Songs of the Week:Mean Guy by Genevieve StokesHomerun by The Man The Myth The MeatslabAnonymous Question Link:https://onlinequestions.orgCode: 10926

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore Marketing Architects' new report on TV advertising effectiveness, revealing surprising insights about the current state and future of TV.Topics covered:   [00:50] "TV's Future is Much More Than Connected"[03:00] When was TV's golden era?[05:10] Types of TV people watch today[07:45] Growth of live TV viewing[09:15] Streaming trends and consumer preferences[11:30] How streaming is becoming more like linear TV  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: Marketing Architects' Report: TV's Future is Much More Than Connected. https://www.marketingarchitects.com/blog/tvs-future-is-much-more-than-connected   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how a brand's customer age profile impacts its success. They discuss why attracting both young and old consumers is crucial for long-term growth and stability.Topics covered:   [00:55] "Ageism Kills Brands"[01:55] New brands attract younger buyers[04:15] Why young-only appeal can lead to failure[05:25] Dead brands skew younger[06:20] The importance of age-diverse customers[07:50] Examples of age-transcendent products  To learn more, visit marketingarchitects.com/podcast  Resources: Anesbury, Z. W., Bellman, S., Driesener, C., & Page, B. (2021). Ageism Kills Brands. Australasian Marketing Journal, *29*(4), 350-365. https://doi.org/10.1177/18393349211017316   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.