Podcasts about nerd alert

Hey folks! It is that time of year again. The time of year when Mike and Mateo get their nerdiest: Con season. Nerd Alert is a show we sometimes do for Patreon members. We just wanted everyone to be able to this one, show what we do over on Patreon. We will be back to the normal spooky stuff next episode.  Thanks again!

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how anger changes the way people shop. They break down new research showing angry buyers move faster, skip the safe middle option, and end up more satisfied with what they choose.Topics covered:   [02:00] "The Unique Role of Anger Among Negative Emotions in Goal-Directed Decision Making" [03:00] Does anger lead to better or worse buying choices? [04:00] The compromise effect and the safe middle option [05:00] Angry shoppers click less and decide faster [06:00] Are angry buyers happier with their choices? [07:00] Turning anger appeals into action [08:00] How brands can use a "villain" to tap into emotion  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Khan, U., DePaoli, A., & Maimaran, M. (2019). The unique role of anger among negative emotions in goal-directed decision making. Journal of the Association for Consumer Research, 4(1), 64–76. https://doi.org/10.1086/701028  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob dig into new data showing most Fortune 500 ads run on next to nothing, and why the real problem isn't budget size. It's confidence in the ideas worth backing.Topics covered:   [02:32] "Fewer, Bigger, Longer, Better" — Creative X's new ad spend study [03:47] 93% of ads run on less than $10,000 [05:02] Production is up 29%, but spend per ad is down 15% [07:02] Small tests eat 30% of budget, top ads get just 18% [08:02] Why this is a confidence problem, not a budget problem [08:32] What marketers should do with the data To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: WARC. (2026, June 22). Most big-brand ads run on digital platforms have tiny budgets. WARC. https://www.warc.com/en/feed/most-big-brand-ads-run-on-digital-platforms-have-tiny-budgets-16a01f05c2ba4a1bbdc515099bb8acb2  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

The boys welcome long-time listener and Arizona sports expert Nick "Nerd" Verderame to the bar for an action-packed episode. Nerd breaks down realistic expectations for the Diamondbacks as they grind through a brutal late-season schedule. From Brandon Pfaadt's insane scoreless streak to the chaotic "closer by committee" situation following Paul Sewald's departure, we get the unfiltered fan perspective on whether this squad can actually make another deep postseason run. The crew also pivots to the pitch with a massive Premier League preview ahead of the opening weekend. With 45% of the league breaking in new managers and a wild transfer window that saw astronomical spending on midfields—including Sandro Tonali and Elliot Anderson—the table is set for total chaos. House, Pope, and the guys lay down their top-six predictions and debate whether Manchester City can edge out Arsenal for the title. To wrap things up, the conversation turns to the gridiron to debate the appropriateness of college programs retiring jersey numbers, sparked by the ongoing Jaden Daniels and LSU drama. Plus, the guys pay tribute to the legendary Tommy John and hand out their weekly Punchable Faces and Lassos.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob dig into whether product placement in movies sticks in viewers' memories, using the famous Reese's Pieces and E.T. story as a jumping-off point.Topics covered:   [02:20] "The Effect of Product Placement in Movies on Brand Recall: A Meta-Analysis" [03:10] Why brands pay for screen time instead of commercial breaks [04:30] Cohen's d and what counts as a large effect [05:10] Kids and adults recall placements about the same [06:10] Execution matters more than exposure [07:40] Aston Martin versus BMW in the Bond franchise  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Preethy Rose, M., & Shanthi, R. (2024). The effect of product placement in movies on brand recall: A meta-analysis. International Research Journal of Multidisciplinary Scope, 5(4), 807–814.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob unpack System1's new report, "The Cure for Dull," revealing why 48% of ad viewers still feel absolutely nothing and the five creative ingredients marketers can use to fix it. Topics covered:   [01:00] "The Cure for Dull" [02:00] Ads that stuck: Nike and Budweiser [04:00] Has advertising gotten more or less dull over time? [05:00] 48% of viewers feel nothing [07:00] Five pillars for treating dull [09:00] The megaphone analogy for media budgets To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: System1. (2026). The cure for dull. System1 Group, in collaboration with Adam Morgan (eatbigfish), Peter Field, Karen Nelson-Field, Orlando Wood, and Jon Evans. https://system1group.com/the-cure-for-dull Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob look at new research on nostalgic advertising. They break down when a "remember when" ad sticks in someone's memory, and when a straightforward, factual ad works better instead. Topics covered:   [02:05] "Nostalgic Advertising Enhances Brand Name Recall by Reactivating Brand-Related Autobiographical Memories" [02:35] Why marketers need every edge to stay top of mind [04:00] Three studies pit nostalgic ads against factual ads [05:00] When nostalgia wins, and when it doesn't [06:00] Younger versus older adults: who remembers more? [07:05] Takeaways for legacy brands and win-back campaigns  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Thoma, D., & Koziak, J. (2025). Nostalgic advertising enhances brand name recall by reactivating brand-related autobiographical memories, especially for familiar and personally relevant brands. Psychology & Marketing, 42(12), 3306–3318. https://doi.org/10.1002/mar.70042  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob break down why proving ad ROI is far harder than most marketers assume, even with millions of dollars and millions of customers. They also unpack why the Super Bowl might be the hardest ad buy of all to measure.Topics covered: [01:00] "The Unfavorable Economics of Measuring the Returns to Advertising"[02:00] Why the spirit of ROI gets abused[03:35] Why customer spending is too noisy to spot small ad effects[06:00] How targeting bias can inflate results by 30 times[07:00] Why the Super Bowl isn't a coupon, it's fame[09:00] Could anyone actually solve the ROI theorem?To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: Lewis, R., & Rao, J. (2015). The unfavorable economics of measuring the returns to advertising. The Economic Journal, 125(585), 1–27.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Nic is getting himself some personalized license plate! Big J drops a Nerd Alert!See omnystudio.com/listener for privacy information.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore what triggers the personalization backfire effect and why the same ad can feel helpful one day and invasive the next. Topics covered:[01:20] "Triggering the Personalization Backfire Effect: The Moderating Role of Situational Privacy Concern"[02:45] How the study tested three levels of ad personalization[04:27] When more personal data actually hurts performance[06:10] Privacy sensitivity isn't a fixed personality trait[07:10] Contextual targeting vs. identity-based targetingTo learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.Resources: Kim, H., & Han, S. (2025). Triggering the personalization backfire effect: The moderating role of situational privacy concern. Behavioral Sciences.Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Episode 193 Wednesday, July 1, 2026 On the Needles 2:54 ALL KNITTING LINKS GO TO RAVELRY UNLESS OTHERWISE NOTED.  Please visit our Instagram page @craftcookreadrepeat for non-Rav photos and info     West knits SSAL Olive Knits 4 day kal (10th year! Last one!)   OMG Heel Socks by Megan Williams, Knit Picks Felici in Silent Film   135-1 Limestone by DROPS design, Baa Ram Ewe Donegal Twists in Banshee and Dullahan     Link for sweater cabinet post, sweater that she's wearing is Harvest Flower. And I also love the Polina vest   Seamwork Fern blouse (membership required) On the Easel 18:18 Oil painting, and envelope painting. On the Table 20:47 June cookbook: justine cooks by Justine Doiron Baked kale salad with chili quinoa Broccolini, balsamic, burrata, amen Tiny Salted Tiramisu cookies   Peach scone & upside down coffee cake fails. Chicken chimichanga (oven baked) & frittata on repeat On the Nightstand 31:17 We are now a Bookshop.org affiliate!  You can visit our shop to find books we've talked about or click on the links below.  The books are supplied by local independent bookstores and a percentage goes to us at no cost to you!   Finding Grace by Loretta Rothschild (audio) Last One Out by Jane Harper Midwinter Break by Bernard MacLaverty Platform Decay by Martha Wells Why Q Needs U by Danny Bate   When the Devil Holds the Candle by Karin Fossum 41:08 Londoners: … by Craig Taylor This Story Might Save Your Life by Tiffany Crum Pineapple Street by Jenny Jackson Mad Mabel by Sally Hepworth Bingo 48:54 Starts friday may 22, ends Mon Sept 7 Need to post a photo of completed Bingo with #CCRRsummerbingo2026 to instagram or Ravelry.  Get a blackout for a second entry.    Omg the prizes!! Jen of Down Cellar Studio: free pattern Keri Fischer-Seehuetter's Ravelry Store patriotic star coasters Charlotte of Blue Shine Art: free class Daria of Daria Penta Art & Illustration: fun sticker sheets Jenny of Dinner a Love Story: free year of substack and copy of Weekday Vegetarians vol 1 & 2 Rancho Gordo deluxe gift box Jen of Books are My People: free month of substack so book club!   Monica's Bingo: Cook for a crowd X2   Cortney's Bingo: New project–lace top New recipe/old cookbook–coffee cake Book set in summertime–Pineapple Street More books from WC countries–Mad Mabel, The Devil Holds the Candle, Londoners Create...WC country–Norwegian animals

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore why packaging redesigns so often backfire, and what actually drives shoppers to pick a product off the shelf. Topics covered: [01:21] "The Packaging Redesign Modernization Dilemma" [03:06] Why redesigns are an expensive, common gamble [05:35] Does looking more modern actually boost sales? [06:17] Why familiarity beats likability at the shelf [07:31] When a redesign makes sense, and when it doesn't To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.Resources:  Caruso, W., Romaniuk, J., Page, B., & colleagues. (2026). The packaging redesign modernisation dilemma: The relationship with familiarity, likeability, and its effect on purchase intent. Journal of Retailing and Consumer Services. Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

"NERD ALERT!" Amin joins the show and compares the Jaylen Brown trade directly to the Luka Doncic trade, but he also does his best to explain why Boston did it. Then, we watch some videos of Greg Cote's celebrations during the United States' victory last night. Is this the best team the United States has ever had? Learn more about your ad choices. Visit podcastchoices.com/adchoices

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob dig into a direct experiment comparing TV and YouTube advertising to find out which format drives more attention, stronger emotion, and better brand memory.Topics covered:•    [01:40] "TV versus YouTube"•    [02:00] How the study was designed•    [03:46] Which platform captures more attention?•    [05:56] The serial position effect and ad memory•    [06:36] Your body remembers ads your brain forgets•    [08:20] What this means for your media mixTo learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.Resources: Weibel, D., di Francesco, R., Kopf, R., Fahrni, S., Brunner, A., Kronenberg, P., Lobmaier, J. S., Reber, T. P., Mast, F. W., & Wissmath, B. (2019). TV vs. YouTube: TV advertisements capture more visual attention, create more positive emotions and have a stronger impact on implicit long-term memory. Frontiers in Psychology, 10, 626. https://doi.org/10.3389/fpsyg.2019.00626Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Christian; Follower of GOD Servant of CHRIST       Patreon https://bit.ly/3jcLDuZBio:Combat Veteran; U.S. Marine Corps Urban Warfare Instructor;       S.R.T. Commander Active Shooter Response Team Law Enforcement Los Angeles Police (L.A.P.D.) Police Officer / Fugitive RecoveryF.B.I. Instructor N.R.A Instructor Competition Shooter; Multi Time State Rifle Pistol Champion Hunting; Life Long Hunter Professional Hunter and Guide Private Security Contractor; Several Agencies,  Current.Patreon https://bit.ly/3jcLDuZBecome a supporter of this podcast: https://www.spreaker.com/podcast/gunfighter-life-survival-guns-ammo-hunting-defense-tactics--4187306/support.Have a Blessed Day 

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore whether humor belongs in B2B advertising. They dig into new research that challenges the assumption that business buyers only respond to rational, no-nonsense messaging. Topics covered:[02:44] "To Humor or Not Humor: Buyers Evaluating the Effective Use of Humor in B2B Advertisements"[03:06] How often is humor used in B2B vs. B2C ads?[04:55] What four experiments with 305 B2B buyers revealed[05:45] Three conditions that determine when humor helps or hurts[06:47] Why humor is a door opener, not a deal closerTo learn more, visit marketingarchitects.com/podcast Resources: Swani, K., Gulas, C. S., & Dinsmore, J. (2025). To humor or not humor buyers? Evaluating the effective use of humor in B2B advertisements. Journal of Business Research, 200, 115632. https://doi.org/10.1016/j.jbusres.2025.115632 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Rats are Leveling up and we should all be concerned. Big J returns, and does a take down of Rockstar Games over the Pre-Sale of Grand Theft Auto 6 during Nerd Alert.See omnystudio.com/listener for privacy information.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob examine why advertising consistently underperforms with consumers over 60 and find the answer has less to do with older brains and more to do with where marketers are pointing their media budgets. Topics covered: [00:02:00] "Differences in Advertising Effectiveness Across Age Groups[00:03:00] How researchers measured mental availability across 1,500 [00:04:00] The associative penetration gap between age groups[00:07:00] How the purchase funnel narrows sharply at 60-plus[00:08:00] Why newer product categories widen the confidence gap[00:10:00] Three practical takeaways for reaching older audiences To learn more, visit marketingarchitects.com/podcast Resources:  Mecredy, P., Stocchi, L., & Feetham, P. (2025). Differences in advertising's effectiveness across age groups. International Journal of Advertising, 44(2), 235–262. https://doi.org/10.1080/02650487.2024.2370678 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore why consumers sometimes turn on brands after an acquisition, even when the product hasn't changed, and what marketers can do to soften the blow.Topics covered:[02:05] "When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account"[03:00] What is values authenticity, and why does it matter?[04:05] Why the underdog effect isn't the real culprit[04:40] How a 15% stake can start eroding consumer trust[05:55] Five factors that can reduce acquisition backlash[06:55] What competing brand equities mean for marketersTo learn more, visit marketingarchitects.com/podcast Resources: Biraglia, A., Fuchs, C., Maira, E., & Puntoni, S. (2023). When and why consumers react negatively to brand acquisitions: A values authenticity account. Journal of Marketing, 87(4), 601–617. https://doi.org/10.1177/00222429221137817 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Big J gives a Nerd Alert, and Nic finds out that Big J not a real fan of the idea of Aaron Donald unretiring and joining the Rams for the upcoming Season.See omnystudio.com/listener for privacy information.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore the first large-scale benchmarking study of distinctive brand assets, and the results challenge some long-held assumptions about which assets actually stick in consumer memory. Topics covered:[01:35] "Shape-Based Assets Are Strongest: Benchmarking Distinctive Brand Asset Performance Across Industries"[02:55] What is a distinctive brand asset?[03:30] Fame vs. uniqueness: the two dimensions of distinctiveness[04:15] Why color is the weakest asset type[05:35] The bizarreness effect[06:00] When narrative assets outperform visual onesTo learn more, visit marketingarchitects.com/podcast Resources: Phua, P., Bali, L., Anesbury, Z., & Sharp, B. (2026). Shape-based assets are strongest: Benchmarking distinctive brand asset performance across industries. International Journal of Advertising. https://doi.org/10.1080/02650487.2026.2637295 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob examine how large language models like ChatGPT recommend vendors. They unpack why visibility in AI-generated lists doesn't always mean credibility, and what marketers can do about it. Topics covered:[01:00] "Visibility is Not Equal to Credibility: Self-Promotion Bias in LLM Generated Recommendations"[02:30] Three patterns brands use to game AI rankings[03:50] What ChatGPT admitted when pushed for sources[04:30] Can better prompts fix the problem?[04:50] Takeaways for marketers and brands[05:30] The talent show analogyTo learn more, visit marketingarchitects.com/podcast Resources: Sangra, T. (2026). Visibility is not equal to credibility: Self-promotion bias in LLM-generated recommendations. She Innovates AI Research. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=6598718 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

On the 515th episode of Piecing It Together, we are LIVE from Maya Cinemas with Ashley Jade, Chase Gifford and Danny Chandia to talk about The Mandalorian and Grogu! The latest Star Wars adventure is a spin-off movie of a spin-off TV series from the Star Wars universe. Puzzle pieces include Captain America: Brave New World, Shogun Assassin, The Professional and Minions.As always, SPOILER ALERT for The Mandalorian and Grogu and the movies we discuss!Written by Jon FavreauDirected by Jon FavreauStarring Pedro Pascal, Jeremy Allan WhiteDisneyChase Gifford is a film critic and lead writer for Nerd Alert.Check out Nerd Alert at https://www.nerdalert.world/And Follow Chase on Instagram @nerdalertchaseAshley Jade is a filmmaker, actress and musician.Check out her website at https://weirdrabbitproductions.com/And Follow her @ashleyjademusic on InstgaraDanny Chandia is a filmmaker and co-founder of Desert Cactus Films whose latest project is “Margaret The Brave.”Check out Desert Cactus Films at https://www.desertcactusfilms.comFollow @desertcactusfilms on InstagramAnd check out the trailer for “Margaret The Brave” at https://youtu.be/juEV1ClSF44?si=pM7H4HPrSyLVg667My latest David Rosen album MISSING PIECES: 2018-2024 is a compilation album that fills in the gaps in unreleased music made during the sessions for 2018's A Different Kind Of Dream, 2020's David Rosen, 2022's MORE CONTENT and 2025's upcoming And Other Unexplained Phenomena. Find it on Bandcamp, Apple Music, Spotify and everywhere else you can find music.You can also find more about all of my music on my website https://www.bydavidrosen.comMy latest music video is “Shaking" which you can watch at https://www.youtube.com/watch?v=wzm8s4nuqlAMake sure to “Like” Piecing It Together on Facebook at http://www.facebook.com/PiecingPodAnd “Follow” us on Twitter @PiecingPodAnd Join the Conversation in our Facebook Group, Piecing It Together – A Movie Discussion Group.And check out https://www.piecingpod.com for more about our show!And if you want to SUPPORT THE SHOW, you can now sign up for our Patreon at https://www.patreon.com/bydavidrosenYou can also support the show by checking out our Dashery store to buy shirts and more featuring Piecing It Together logos, movie designs, and artwork for my various music projects at https://bydavidrosen.dashery.com/Share the episode, comment and give us feedback! And of course, SUBSCRIBE!And of course, don't forget to leave us a 5 star review on Goodpods, Apple Podcasts, Spotify, or Podchaser!And most important of all… Keep going to the theater to see new movies!

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore whether the annoyance caused by overexposed ads actually fades over time and what that means for when and how brands should measure campaign effectiveness. Topics covered:[01:20] "Ad Wearout...Wearout: How Time Can Reverse the Negative Effect of Frequent Advertising Repetition on Brand Preference"[02:40] What happens when people see your ad too many times?[03:30] Halloween spiders and a field experiment on frequency[04:00] Memory vs. annoyance: which one lasts longer?[05:30] Why being "in market" changes everything[06:20] What this means for brands with long purchase cyclesTo learn more, visit marketingarchitects.com/podcastResources:Kronrod, A., & Huber, J. (2019). Ad wearout wearout: How time can reverse the negative effect of frequent advertising repetition on brand preference. International Journal of Research in Marketing, 36(2), 306–324. https://doi.org/10.1016/j.ijresmar.2018.11.008Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob dig into a sweeping meta-analysis on advertising creativity. Together, they go over what it really means, when it moves the needle most, and why chasing memorability may be the wrong goal.Topics covered:•    [01:20] "A Meta-Analysis of When and How Advertising Creativity Works"•    [02:45] Originality alone isn't enough•    [04:55] High involvement vs. low involvement: where creativity doubles in power•    [06:55] The three theories behind why creative ads work•    [08:00] Why consumer judges outperform award shows at predicting brand outcomesTo learn more, visit marketingarchitects.com/podcastResources: Rosengren, S., Eisend, M., Koslow, S., & Dahlen, M. (2020). A meta-analysis of when and how advertising creativity works. Journal of Marketing, 84(6), 39–56. https://doi.org/10.1177/0022242920929288Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore how AI shopping agents make purchase decisions and what the results mean for brands that aren't optimized to be found, chosen, or endorsed by an AI. Topics covered: [01:45] "What Is Your AI Agent Buying? Evaluation, Biases, Model Dependence, and Emerging Implications for Agentic E-Commerce"[05:30] AI agents pile onto winner products and ignore everyone else[07:00] Which AI model does the shopping changes everything[08:00] How models respond differently to product position on the page[09:00] Why "Overall Pick" badges dramatically boost selection rates[09:45] How rewriting a product title drove market share from 0% to 41% To learn more, visit marketingarchitects.com/podcast Resources: Allouah, A., Besbes, O., Figueroa, J. D., Kanoria, Y., & Kumar, A. (2025). What is your AI agent buying? Evaluation, biases, model dependence, & emerging implications for agentic E-commerce. https://doi.org/10.48550/arXiv.2508.02630  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.  

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob dig into how branding strategy shapes consumer buying behavior and why the strategy you choose matters less than how consistently you execute it. Topics covered:[01:20] "Impact of Branding Strategy on Consumer Buying Behavior"[02:50] Why branding does the heavy lifting for fast-moving consumer goods[03:15] Four branding strategies: corporate, multi-brand, sub-brand and mono[05:20] When a house of brands beats a branded house[07:00] Commitment over perfection: why execution determines brand powerTo learn more, visit marketingarchitects.com/podcast Resources: Singh, Balgopal (2013), “Impact of Branding Strategy on Consumer Buying Behavior.”Research Journal of Arts, Management & Social Sciences, March 2013 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Joseph Gangi's eighth NYTimes crossword was so much more than a mere middling midweek crossword: it had a splendid array of intriguing clues. We loved 4D, Half of many a union-to-be, BRIDE; marveled at the "maritime corner", 20A, Pirate's booty, LOOT and 22A, Swabbie's tool, MOP; and almost swooned at the mention of our very, very favorite comic character, 49A, World War I Flying _______ (Snoopy alter ego), ACE. Show note imagery: The ODEON Theater, in Amman, JordanWe love feedback! Send us a text...Contact Info:We love listener mail! Drop us a line, crosswordpodcast@icloud.com.Also, we're on FaceBook, so feel free to drop by there and strike up a conversation!

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore what happens when a brand disappears, and which competitors stand to gain the most when a brand gets permanently pulled from the market. Topics covered:[01:45] "Filling the Void: How Competing Brands Can Capitalize on a Brand Deletion"[02:20] Why brands get deleted and how often it happens[04:00] Who actually benefits when a brand disappears?[05:30] The highest-return move competitors can make[07:10] When raising prices backfires[08:20] What manufacturers should stress-test before deleting a brandTo learn more, visit marketingarchitects.com/podcast Resources: Keller, Kristopher O., and Harald J. van Heerde (2026), "Filling the Void: How Competing Brands Can Capitalize on a Brand Deletion." Working paper, University of North Carolina at Chapel Hill and University of New South Wales. Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how ads appearing next to offensive or harmful content can quietly erode consumer trust, and what marketers should do when it happens.Topics covered:[00:45] "Brands in Unsafe Places: Effects of Brand Safety Incidents on Brand Outcomes"[02:00] What counts as a brand safety incident?[04:00] How quickly does brand damage spread?[05:00] Which brands are most at risk?[06:00] Unsafe content versus negative content: there's a difference07:00] How to respond when an incident occursTo learn more, visit marketingarchitects.com/podcastResources: Grewal, L. S., Vana, P., & Stephen, A. T. (2025). Brands in unsafe places: Effects of brand safety incidents on brand outcomes. JMR, Journal of Marketing Research, 62(6), 981–1002. https://doi.org/10.1177/00222437251349522Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore when brands should evolve their messaging versus refreshing their creative execution, and why the right answer depends entirely on how old your brand is.Topics covered: [01:00] "Should You Change Your Ad Messaging or Execution? It Depends On Brand Age[02:00] Message versus execution: what's the difference?[04:00] Why younger brands benefit from changing their message[05:00] Why mature brands should protect their core positioning[06:00] The formula for older brands: keep the promise, change the packagingTo learn more, visit marketingarchitects.com/podcastResources: Pauwels, K., Sud, B., Fisher, R., & Antia, K. (2022). Should you change your ad messaging or execution? It depends on brand age. Applied Marketing Analytics, 8(1), 43–54.Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.  

Big J's Nerd Alert creates the idea for the...Morning After Sim.See omnystudio.com/listener for privacy information.

Nerd Alert: What 100 Studies Taught Us About Marketing Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob synthesize findings from 100 Nerd Alert episodes to surface the principles that consistently show up across the research and what they mean for how marketers should think about creative, reach, promotions and measurement. Topics covered: [00:55] “What 100 Studies Taught Us About Marketing”[02:00] Marketing works through memory[03:00] Why creative is a strategic multiplier, not a subjective choice[04:30] Brand growth comes from reach, not loyalty[05:30] Promotions create spikes, not growth[06:00] Why measurement often misleads strategy  To learn more, visit marketingarchitects.com/podcast Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Comedians Clare O'Kane, Alex Ptak, and Jeremy Kaplowitz explore the mysterious land of Quora.com to answer life's questions. This week's questions include: Do black nerds go through different situations in black society as white nerds do in white society? Why does Michael Jackson sing "hee hee" sometimes during his songs? Who is Lard Of The Rings? --- Check out Tim's show @ https://www.judgetravis.com/ Get even more Quorators when you support the show @ patreon.com/quorators Send quoras and qommunicate on our discord discord.gg/7pPYuKuYCr Watch the show @ youtube.com/@quorators

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob celebrate 100 episodes by flipping the script. Rob takes the lead to break down How Brands Grow by Byron Sharp, exploring why penetration beats loyalty, why light buyers matter more than most marketers think, and how distinctiveness drives brand growth. Topics covered:   [01:20] "How Brands Grow" by Byron Sharp[02:45] The Law of Double Jeopardy[06:15] Why light buyers drive growth[08:00] Mental and physical availability[10:00] Differentiation vs. distinctiveness[12:15] Four takeaways marketers can apply today  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Sharp, B. (2010). How brands grow: What marketers don't know. Oxford University Press.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

In a very special bonus episode of the Exciting & New podcast, Andy and Dana welcome Connor on as they discuss the 2026 sci-fi spectacular Project Hail Mary.  We all came right from the theater to the podcast studio to discuss this gem and basically discuss what we liked and didn't like when compared to the book.  NERD ALERT -- we all read the book, so we dive DEEP.  Do not listen to this if you haven't seen the movie or read the book.  For those of you that have, enjoy the podcast.Jason, Andy and Dana will discuss a 1986 movie weekly, breaking down all the nonsense there within. The 3 hosts all work together and everyone else around them was getting really annoyed at all the movie talk, so they decided to annoy the world in podcast form.Check out previous seasons to hear them discuss 1982, 1983, 1984 & 1985 movies, as well as a full season of Love Boat episodes (if that is your thing). Plus one-off specials and a weekly mini "what are we watching" podcast.#jezoo74 #aegonzo1 #danacapoferri #exciting_new

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob challenge the widely held belief that small brands survive on loyal, niche audiences. They reveal why reach, not loyalty, is the real driver of growth for tiny brands.Topics covered:   [01:20] "Tiny Brands, Big Challenges: The Limits of Loyalty and the Role of Penetration in Driving Growth"[02:10] What counts as a tiny brand?[04:20] Do tiny brands actually have more loyal customers?[06:10] What growing tiny brands have in common[07:20] Why loyalty follows growth, not the other way around[08:00] Why tiny brands need to compete for the whole category To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Barker-Trowse, A., Dunn, S., Graham, C., Sharp, B., & Corsi, A. M. (2026). Tiny brands, big challenges: The limits of loyalty and the role of penetration in driving growth. Journal of Business Research, 204, 115864. https://doi.org/10.1016/j.jbusres.2025.115864  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore what happens when people feel bombarded by ads on social media and why the real threat to engagement isn't a bad ad. It's platform fatigue.Topics covered:   [01:05] "The Impact of Ad Overload Perception and Social Media on Ad Avoidance Behavior"[02:10] The two theories behind why ads push people away[03:45] How researchers measured ad clutter, fatigue and avoidance[05:55] Why fatigue, not the ad itself, drives avoidance[06:45] Three key takeaways for marketers[08:00] Why TV advertising sidesteps the ad overload problem  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Essa Tayeb, M., Chebbi, T., Badawi, A., Ali Toumi, J., & Louail, B. (2024). The impact of ad overloads perception in social media on ad avoidance behavior: The mediating effect of social media fatigue and goal impediment. Management, 28(2). https://doi.org/10.58691/man/197329   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Nerd Alert! This week we focus on France's contribution to knowledge and ideas. If French philosopher René Descartes famously said, “I think, therefore I am,” then “we think, therefore we are” could be said of the French. Over the years, France has produced a wide array of world-leading thinkers at the forefront of dazzling theories about knowledge, liberty, justice, the human condition – and, of course, the meaning of life. But ask people to name a French intellectual today, and chances are they'll mention someone long deceased: Camus, Sartre, de Beauvoir, Foucault… It begs the question: where are the intellectuals now?

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore why sustainability advertising is so hard to get right and what brands can do to close the gap between what consumers say they value and what they actually buy.Topics covered:   [00:55] "Sustainability Advertising: A Literature Review and Framework for Future Research"[01:50] The gap between sustainable intent and action[04:00] The three levers of sustainability advertising: ad context, source characteristics, and message design[05:30] Why consumers don't trust sustainability claims and when third-party cues help[06:15] The sustainability liability: when "eco-friendly" hurts perceived performance[07:40] What brands can do to make sustainability messaging actually work  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Rathee, S., & Milfeld, T. (2023). Sustainability advertising: Literature review and framework for future research. International Journal of Advertising. https://doi.org/10.1080/02650487.2023.2175300 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

NERD ALERT!!We get back to our roots today and talk about how to go about finding stats that are predictive in sports modelling. The episode includes a deep dive into how Kalshi settled & communicated their "Khamenei out as leader" market. We touch on the issues w/ "last traded price" settlement and the similarities to the Cardi B. rules debacle. 0:00 Predictive Sports Stats31:45 Iran Leader Kalshi Market45:50 Rest of News.54:00 Q&AWelcome to The Risk Takers Podcast, hosted by professional sports bettor John Shilling (GoldenPants13) and SportsProjections. This podcast is the best betting education available - PERIOD. And it's free - please share and subscribe if you like it. Follow SportsProjections on Twitter: https://x.com/Sports__ProjFollow GP on Twitter: https://x.com/goldenpants013

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore why narrative ads work even when they say little about the product. The answer lies in image fluency. How easily a story can be pictured shapes how much people like the ad and the brand behind it.Topics covered:  [01:05] "Image Fluency and Narrative Advertising Effects"[01:55] The four steps of ad processing[03:00] How matching visuals change brand attitudes[03:55] Familiar vs. unfamiliar story scenarios[04:35] How to make your ads easier to imagine[05:00] Why clarity matters more than originality  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Chang, C. (2013). Imagery fluency and narrative advertising effects. Journal of Advertising, 42(1), 54–68. https://doi.org/10.1080/00913367.2012.749087  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore how privacy first advertising changes digital marketing. They reveal that when individual tracking disappears, platforms must rely on user groups instead. This shifts advertising toward probabilistic targeting, like how TV has always worked. Topics covered: [01:00] "Reach, Measurement, Optimization and Frequency Capping and Targeted Online Advertising Under K Anonymity"[01:45] Privacy forces less tracking, more thinking[02:50] How K Anonymity groups users by shared traits[04:35] Simulating the trade-off between privacy and performance[06:00] Privacy pushes reach-first thinking  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: Gao, Y., & Qiao, M. (2025). Reach measurement, optimization and frequency capping in targeted online advertising under k-anonymity. arXiv preprint arXiv:2501.04882. Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore what makes ads memorable over time, not just minutes after viewing. They reveal how emotion, brand relevance, and AI are reshaping how marketers should think about ad recall and creative testing. Topics covered: [01:00] "Long-Term Ad Memorability: Understanding and Generating Memorable Ads"[02:00] Why short-term recall is a poor proxy for advertising effectiveness[04:00] Emotion as the strongest driver of long-term memory[05:00] How brand relevance affects ad memorability[06:00] AI model Henry predicts and generates more memorable ads[07:00] Practical takeaways for marketers on creative testing  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Khosla, A., Ranjan, A., Torralba, A., Oliva, A., & colleagues. (2024). Long-term ad memorability: Understanding and generating memorable ads. Adobe Research and collaborating universities. Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore how emotions, even ones unrelated to purchasing decisions, shape what people are willing to spend. They reveal that disgust suppresses value across the board, while sadness increases openness to new products by motivating a desire for change. Topics covered:   [01:00] "Heart Strings and Purse Strings: Carryover Effects of Emotions on Economic Decisions"[02:00] How disgust, sadness, and neutrality shift buying behavior[03:00] The endowment effect and emotional influence[05:00] Why specificity matters more than positive or negative[06:00] Disgust in advertising: effective or repellent?[08:00] Can annoyance drive brand recall?  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Lerner, J. S., Small, D. A., & Loewenstein, G. (2004). Heart strings and purse strings: Carryover effects of emotions on economic decisions. Psychological Science, 15(5), 337–341.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Here's the deal. This week Greg is traveling for a show, meanwhile both Jay & Nick are sick. Did they cancel the show this week? Clearly, they did not.Did Jay & Nick deliver a show with audible head colds? Yes, they do.Is GregBot 3000 along for the ride? Without hesitation, absolutely!Jay's been building guitar pedals from scratch lately and he shares his journey with us. Warning, this is deemed a NERD ALERT as an afterthought. That being said, this is very cool hobby and there's something magical that happens when you discover how something actually works.Song: corto.alto - “Squonk”Nick brings us up to speed on his son, and guest of the show, Charlie's journey with the drums. Next up, what happened at the Grammy Awards this year? Song: Herbie Hancock - “Watermelon Man”

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob reveal how 84% of purchases are decided before shoppers even start looking... and why that changes everything about how you should invest in marketing.Topics covered: [01:00] "How Humans Decide: What Drives Consumer Choice and How Brands Should Respond"[02:00] The two stages of every purchase decision[04:00] Why 84% of purchases are already decided[06:00] Who's easy to influence (and who isn't)[07:00] The touchpoints that actually change behavior[08:00] Three moves to reach primed buyers  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: WPP Media & Oxford Saïd Business School, Marketing Faculty. (2025). How Humans Decide: What drives consumer choice, and how brands should respond. October 2025.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob examine why treating statistical significance as proof can mislead marketers. They reveal how relying on a single P-value creates blind spots and why smart decisions require looking at the full picture of evidence.Topics covered: [01:00] "Statistical Significance and Statistical Reporting, Moving Beyond Binary"[02:00] What statistical significance actually means[04:00] When significant results don't matter for business[05:00] Building a toolkit approach beyond P-values[06:00] Practical importance versus statistical significance[08:00] Avoiding single-test tunnel vision  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: McShane, B. B., Bradlow, E. T., Lynch, J. G., Jr., & Meyer, R. J. (2024). “Statistical Significance” and statistical reporting: Moving beyond binary. Journal of Marketing, 88(1), 1–20.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore why B2B brands struggle with physical availability and how marketers can reclaim control over where and how their products are sold. They break down three key strategies: presence, prominence, and portfolio management.Topics covered:   [01:00] "Easy to Find: Being Where B2B Buying Happens"[02:00] Mental vs. physical availability[03:00] Presence: Showing up where buying happens[05:00] Prominence: Building owned vs. rented visibility[07:00] Portfolio: Protecting your core products[08:00] The lighthouse and harbor analogy  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Nenycz-Thiel, M., & Romaniuk, J. (2025, November). Easy to find: Being where B2B buying happens. Ehrenberg-Bass Institute for Marketing Science.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how brand presence and timing shape viewer memory. They reveal why showing your brand early and often for at least two-thirds of the ad is critical for recognition.Topics covered:   [01:00] "Brand Recognition in Television Advertising: The Influence of Brand Presence and Brand Introduction"[02:00] How brand presence affects recall[03:00] The cost of delayed brand introduction[04:00] The two-thirds rule for optimal recognition[05:00] Building memory structures through creative[06:00] Why storytelling techniques can backfire  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Gerber, C., Terblanche-Smit, M., & Crommelin, T. (2014). Brand recognition in television advertising: The influence of brand presence and brand introduction.Acta Commercii, 14(1), 1–9. https://doi.org/10.4102/ac.v14i1.223  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.