Podcasts about wicked healthy

Diabetes is more common than ever. But diet changes can rival the healing power of medications—and all the “side effects” of nutrition are good ones. In this classic episode, Dr. Barnard discussed Type 2 Diabetes, and how diet changes can rival the healing power of medications for you and for your family. Dr. Barnard has led several clinical trials investigating the effects of diet on health, including a recent study of dietary interventions in diabetes, funded by the National Institutes of Health. Dr. Neal Barnard is the president of the Physicians Committee for Responsible Medicine and an adjunct associate professor of Medicine at the George Washington University School of Medicine. Dr. Barnard has authored dozens of scientific publications, as well as 15 books for lay readers. NealBarnard.org Chad Sarno is co-founder of Wicked Healthy and VP of Culinary at Good Catch Foods. Chad also is the plant-based ambassador for Rouxbe, the world's largest online cooking school, where he has launched multiple courses including the Professional Plant-Based Certification course. He spent several years at Whole Foods Market as Senior Culinary Educator, and media spokesperson for the Global Healthy Eating program. Prior to this, Chad launched a line of boutique restaurants throughout Europe, in Istanbul, Munich and London. Through the intersection of culinary innovation and healthy eating Chad continues to share his passion as a speaker, activist and RnD chef at events and with projects globally. @wickedhealthy on Instagram You can watch the original video version of this episode on Rouxbe.

In this classic episode from February 2014, the amazing Margaret Wittenberg joined Chef Chad Sarno for an illuminating conversation about five heirloom grain varieties: einkorn, farro, kamut, spelt, along with Cordillera heirloom rice varieties-- all essential ingredients for an inspired cook's pantry. Margaret M. Wittenberg, author of The Essential Good Food Guide (Ten Speed Press, 2013), globally recognized authority and educator on natural and organic foods, has taught students of all ages about the wonders and delicious flavors that can be enjoyed with good food. As an author, her books provide a refreshing approach on exploring, choosing, and preparing natural foods, weaving together mouth-watering descriptions, cooking guidelines, time-saving suggestions, and just enough history, food science, and nutrition to whet the appetite while enjoying the process. Margaret has also devoted much of her life ensuring good food sources remain available. A former member of the USDA National Organic Standards Board, Margaret has also served on many other United States-based and international advisory boards focused on organic agriculture, seafood sustainability, agricultural environmental standards, and farm animal welfare. Currently, she is a board member for the Whole Kids Foundation, The Organic Center, and the American Botanical Council. In 2005, Margaret was honored with the National Audubon Society's prestigious Rachel Carson Award in recognition of her lifelong work helping to ensure future generations can live healthy lives within a sustainable environment. Chad Sarno is co-founder of Wicked Healthy and VP of Culinary at Good Catch Foods. Chad also is the plant-based ambassador for Rouxbe, the world's largest online cooking school, where he has launched multiple courses including the Professional Plant-Based Certification course. He spent several years at Whole Foods Market as Senior Culinary Educator, and media spokesperson for the Global Healthy Eating program. Prior to this, Chad launched a line of boutique restaurants throughout Europe, in Istanbul, Munich and London. Through the intersection of culinary innovation and healthy eating Chad continues to share his passion as a speaker, activist and RnD chef at events and with projects globally. @wickedhealthy on Instagram

In this classic episode, we welcomed Dr. David Huneycutt as he discussed The Dietary Approach to Cardiovascular Disease. Dr. Huneycutt analyzed and broke down the connection between diet and cardiovascular diseases and how you can avoid the number one killer. Join us as we explored how to avoid disease through what we eat. Dave Huneycutt is a practicing cardiologist in Nashville Tennessee. As a general cardiologist, he manages a wide variety of cardiac conditions including hypertension, coronary artery disease, congestive heart failure, and arrhythmias. Over the last several years, Dr. Huneycutt has become increasingly interested in the role that dietary decisions play in overall health. After seeing a dramatic improvement in his own personal health after adopting a plant-based diet, Dr. Huneycutt encourages dietary change in all of his cardiac patients. In addition to his focus on prevention of heart disease through lifestyle modification, Dr. Huneycutt also has an interest in advanced cardiovascular imaging. He serves as the medical director of noninvasive cardiology at Centennial medical center and also directs the cardiac MRIand CT programs. David lives in Franklin Tennessee with his wife, six kids, two dogs, a rabbit, and a guinea pig. Chad Sarno is co-founder of Wicked Healthy and VP of Culinary at Good Catch Foods. Chad also is the plant-based ambassador for Rouxbe, the world's largest online cooking school, where he has launched multiple courses including the Professional Plant-Based Certification course. He spent several years at Whole Foods Market as Senior Culinary Educator, and media spokesperson for the Global Healthy Eating program. Prior to this, Chad launched a line of boutique restaurants throughout Europe, in Istanbul, Munich and London. Through the intersection of culinary innovation and healthy eating Chad continues to share his passion as a speaker, activist and RnD chef at events and with projects globally. @wickedhealthy on Instagram. You can watch the original video version of this episode on Rouxbe.

Chad Sarno is a plant-based pioneer whose mission is to prove that eating healthy can be delicious. Chad's journey to a plant-based lifestyle began when he discovered food as the cure for his asthma as a teenager. From that moment, he endeavored to impact the world by alleviating suffering for people, animals and the planet by exposing plant-based alternatives. Chad is an internationally respected chefpreneur, author, mentor, and educator. As the co-founder of Wicked Healthy and Gathered Foods, along with his brother Derek, Chad is building a plant-based culinary empire that's encouraging people to simply eat more plants. He's the co-author of more than 10 health related books, including the New York Times Best Seller “Crazy Sexy Kitchen”. Listen as we chat with Chad about why plant-based eating is so critical, how he and his brother are building their brand, and what's next for plant-based enthusiasts.

Chad Sarno is the co-founder of Wicked Healthy, a thriving, mission-driven online community that focuses on culinary education, consulting, innovation, training, and product development for manufacturers, retailers, and food service outlets.Chad is also the co-founder and VP of Culinary for the plant-based seafood company, Good Catch Foods which offers a line of ‘seafood without sacrifice', now available in stores.Chad formally held the position of VP of Plant-Based Education at Rouxbe Online Culinary School, the world's largest online culinary school, and launched the first accredited plant-based culinary courses online.Internationally, Chad has launched a boutique plant-based restaurant brand throughout Europe in Istanbul, London, and Munich, and has consulted on restaurant launches globally. Chad's mission of health inspired plant-based eating and education has reached all corners of the globe.Chad joined the global team at Whole Foods Market as the company's Global RnD Chef and culinary media spokesperson for the Whole Foods healthy eating program.Chad's celebrated recipes have also allowed him to publish, together with his brother Derek, The Wicked Healthy Cookbook (released May 2018), and the Whole Foods Cookbook (released October 2018). He has served as contributing author to more than 10 health-related books, including New York Times bestselling cookbook The Conscious Cook, and to co-author the bestseller Crazy Sexy Kitchen with Kris Carr. Over the years, he has been a guest on dozens of morning shows and food-focused programs on national and international television and radio. Chad has been featured and quoted in numerous media outlets ranging from CNN, NBC, Bloomberg, The New York Times, and The Guardian, and has been a contributing author publications such as VegNews, Men's Health, Self, Shape, and Prevention magazines.Chad Sarno: wickedhealthyfood.com IG: @chadsarno Dustin Harder: veganroadie.com IG: @theveganroadie David Rossetti: IG: @drossetti 

In this classic New Years episode, join chef Chad Sarno and Chef Ken Rubin for some great advice on how to make your New Years resolutions stick! Chad Sarno is co-founder of Wicked Healthy and VP of Culinary at Good Catch Foods. Chad also is the plant-based ambassador for Rouxbe, the world's largest online cooking school, where he has launched multiple courses including the Professional Plant-Based Certification course. He spent several years at Whole Foods Market as Senior Culinary Educator, and media spokesperson for the Global Healthy Eating program. Prior to this, Chad launched a line of boutique restaurants throughout Europe, in Istanbul, Munich and London. Through the intersection of culinary innovation and healthy eating Chad continues to share his passion as a speaker, activist and RnD chef at events and with projects globally. @wickedhealthy on Instagram Ken Rubin is a nationally recognized chef, educator, food anthropologist and with over 25 years of broad culinary industry experience. He currently serves as the Chief Culinary Officer at Rouxbe, the world's leading online culinary school that has helped over 600,000 people learn to cook better. Rouxbe delivers technique focused culinary instruction to home cooks, professional cooks and healthcare professionals around the world through leading edge partnerships with organizations such as Marriott International, Compass USA, The James Beard Foundation, Hyatt Hotels, Trilogy Health Services, Wegmans, The American College of Lifestyle Medicine and many others. Ken has also held top-level teaching and executive leadership positions at well-respected culinary academies and training organizations including Le Cordon Bleu Schools North America, Chefs.com, the Art Institute of Portland, and the Natural Epicurean Academy. Ken previously served as the Chair of the James Beard Foundation's Broadcast Media Awards Committee which oversees the national recognition for television, film, radio, and online food media content, and as a Board Director for the International Association Culinary Professionals (IACP) before joining as Trustee and Chair of The Culinary Trust, IACP's philanthropic foundation founded by Julia Child. Ken is a regular speaker and presenter at culinary and medical conferences. He received his BA from Colorado College and an MA in anthropology from the University of Texas at Austin. He and his family enjoying cooking and eating in Portland, Oregon.

This episode is part of a special series we're running to celebrate the fact we've now made more than 200 editions of Table Talk. We would like to thank everyone who has joined us on the podcast since it launched and we are so grateful to you for helping us to reach this milestone. To mark the occasion, we've invited some friends of the podcast to make their own mini-episodes, looking back at 2021. It's been another year that'll stick in the mind, but we're doing our best to avoid the C-word (that's Covid) as we get our guests to reflect on the good, the bad and the ugly of the last 12 months. In this episode, we hear from Derek Sarno, co-founder of Wicked Healthy, LLC, and Executive Chef & Director of Plant-Based Innovation for Tesco PLC Derek Sarno Prior to co-founding Wicked Healthy and partnering with Tesco, Derek served as the Senior Global Executive Chef for Whole Foods Market, where he oversaw global research and development for the company's prepared foods department, worked with suppliers and leadership to develop and promote plant-based foods across the organisation, and served as Culinary Director for the WFM Academy for Conscious Leadership. Derek is a serial entrepreneur, founding several award-winning restaurants and food service companies in the United States, including the One Hundred Club, Mahalo's Catering, and Mizuna's.  Derek also served as the resident Chef & Gardener at Padma Samye Ling, a Tibetan Buddhist monastery and retreat center in upstate New York.

In this episode, we hear from Derek Sarno, co-founder of Wicked Healthy, LLC, and Executive Chef & Director of Plant-Based Innovation for Tesco PLC This episode is part of a special series we're running to celebrate the fact we've now made more than 200 editions of Table Talk. We would like to thank everyone who has joined us on the podcast since it launched and we are so grateful to you for helping us to reach this milestone. To mark the occasion, we've invited some friends of the podcast to make their own mini-episodes, looking back at 2021. It's been another year that'll stick in the mind, but we're doing our best to avoid the C-word (that's Covid) as we get our guests to reflect on the good, the bad and the ugly of the last 12 months. In this episode, we hear from Ria Rehberg, CEO of Veganuary. Ria Rehberg Ria Rehberg is the CEO of Veganuary, a UK based charity that encourages people worldwide to try going vegan in January and beyond.  Since 2014, Veganuary has inspired and supported more than one million people in 192 countries to try a vegan diet.  Additionally, Veganuary works with hundreds of businesses to drive up vegan food provision in shops and restaurants, and have made veganism more visible and accessible through their work with national and international media.

In this classic holiday episode, join Plant-Based Chef Chad Sarno to learn the secrets of making plants the center of the holiday plate. Chad Sarno is co-founder of Wicked Healthy and VP of Culinary at Good Catch Foods. Chad also is the plant-based ambassador for Rouxbe, the world's largest online cooking school, where he has launched multiple courses including the Professional Plant-Based Certification course. He spent several years at Whole Foods Market as Senior Culinary Educator, and media spokesperson for the Global Healthy Eating program. Prior to this, Chad launched a line of boutique restaurants throughout Europe, in Istanbul, Munich and London. Through the intersection of culinary innovation and healthy eating Chad continues to share his passion as a speaker, activist and RnD chef at events and with projects globally. @wickedhealthy on Instagram

In this classic episode, healthy living specialist Whitney Lauritsen (EcoVeganGal) joins Plant-Based Chef Chad Sarno to offer detailed tips on how to shop and cook whole foods, and enjoy them while dining out, without spending a lot of money or time. Despite popular belief, organic, plant-based food can be affordable. Learn all about the benefits of swapping expensive, processed foods for nutritious cuisine that costs $5 a day or less! Whitney Lauritsen is the voice behind Eco-Vegan Gal, an online brand created to raise awareness about how to make healthy living choices & develop a planet-friendly lifestyle. Through videos, written articles and social media, Whitney shares simple lifestyle tips, product recommendations, easy recipes, inspirational interviews and more. This has resulted in a wildly successful YouTube channel, TV appearances, cover of Laika Magazine, and the Ed Begly Jr. Environmental Activist Award. She recently released the ebook “Healthy, Organic, Vegan on a Budget” and an accompanying meal plan service as guides on how to eat well with limited money and time. Learn more and join the growing Eco-Vegan Gal community at ecovegangal.com Chad Sarno is co-founder of Wicked Healthy and VP of Culinary at Good Catch Foods. Chad also is the plant-based ambassador for Rouxbe, the world's largest online cooking school, where he has launched multiple courses including the Professional Plant-Based Certification course. He spent several years at Whole Foods Market as Senior Culinary Educator, and media spokesperson for the Global Healthy Eating program. Prior to this, Chad launched a line of boutique restaurants throughout Europe, in Istanbul, Munich and London. Through the intersection of culinary innovation and healthy eating Chad continues to share his passion as a speaker, activist and RnD chef at events and with projects globally. @wickedhealthy on Instagram You can watch the original video version of this episode on Rouxbe.

Internationally-renowned vegan chef, Cooking Channel TV host and Hay House author Jason Wrobel shared his experience with publishing his bestselling cookbook Eaternity in this 60-minute live event hosted by Rouxbe's VP of Plant-Based Wellness Chad Sarno. They dove deep into the entire publishing process, from writing a killer book proposal, finding a book agent and growing your social media platforms to the actual processes of writing, research, recipe development, food photography and marketing. Plus, Jason got into the differences between self-publishing and traditional publishing while empowering you with expert tools and wisdom to help you actualize your dream of being a published cookbook author! Jason Wrobel dishes up a sublime fusion of food and humor to help you live to 100. He focuses on whole foods and big flavors as the author of Eaternity: More Than 150 Deliciously Easy Vegan Recipes for a Long, Healthy, Satisfied, Joyful Life. Jason turns up the heat on powerful everyday superfood ingredients proven to increase your longevity and serves them up as culinary masterpieces. With an emphasis on radical simplicity and artful presentation, he imbues his ecstatic food creations with the energy of fresh and organic produce. The healing properties and outrageous tastes of his dishes have rendered his recipes hands-down favorites among celebrity clients, and regular folk alike. J-Wro fans Woody Harrelson, Jeremy Piven, Robin Wright, Sigourney Weaver, John C. Reilly, Flea, Steve Buscemi, Isabelle Adjani and Russell Simmons, consistently rave about his delicious and innovative culinary creations. After graduating from the Living Light Culinary Institute and earning certification as Certified Raw Food Chef and Instructor, Jason went onto to apprentice with the industry's finest and most revered talents in New York City, Detroit and Los Angeles. As Executive Raw Food Chef at the award-winning Café La Vie in Santa Cruz, California, Jason highlighted the amazing local produce from Northern California's central coast, taking innovative simplicity to soaring new heights. His other career highlights include winning the inaugural World's Best Raw Ice Cream Competition in Los Angeles and being the first vegan chef ever to present live at the prestigious Pebble Beach Food & Wine festival. Jason hosts the popular YouTube channel The J-Wro Show showcasing healthy recipes, lifestyle transformation tips and epicurean entertainment. His Cooking Channel television series, How to Live to 100, is the first primetime vegan cooking series in TV history, which has taught people worldwide how to prepare easy and nutritious plant-based foods. JasonWrobel.com Chad Sarno is co-founder of Wicked Healthy and VP of Culinary at Good Catch Foods. Chad also is the plant-based ambassador for Rouxbe, the world's largest online cooking school, where he has launched multiple courses including the Professional Plant-Based Certification course. He spent several years at Whole Foods Market as Senior Culinary Educator, and media spokesperson for the Global Healthy Eating program. Prior to this, Chad launched a line of boutique restaurants throughout Europe, in Istanbul, Munich and London. Through the intersection of culinary innovation and healthy eating Chad continues to share his passion as a speaker, activist and RnD chef at events and with projects globally. @wickedhealthy on Instagram You can watch the original video version of this episode on Rouxbe.

Derek Sarno is a chef and a rockstar in the vegan world and he's on a mission to inspire you to cook and eat more plants. He's the Director of Plant-Based Innovation for Tesco PLC, and the Developer/Co-Founder of Wicked Kitchen. He helps lead Tesco's plant-based team and the initiative to bring delicious, unpretentious plant-based foods to mainstream market. Derek and his brother Chad are the founders of Wicked Healthy, LLC., Wicked Foods inc. and Good Catch Foods. Prior to Tesco, Derek served as the Senior Global Executive Chef for Whole Foods Market, where he oversaw global recipe development for the company's healthy eating initiative, worked with suppliers and leadership to develop and promote plant-based foods across the organization, and served as Culinary Director for the Whole Foods Academy for Conscious Leadership. Derek is a serial entrepreneur, founding several award-winning restaurants and food service companies in the United States.  Derek is the co-author of the Whole Foods cookbook, and the Wicked Healthy Cookbook. His journey has been fueled by curiosity and compassion, some of which he gained while living in a Buddhist monastery in Upstate New York, where he served as resident Chef & Gardener. Derek's story is all about expansion and his life is an example of what it means to never stop evolving.

In this classic episode, join Chef Chad Sarno and his special guest Dr. Michael Greger for a presentation and Q&A on A Year in Nutritional Research. Dr. Michael Greger is a physician specializing in clinical nutrition and was a founding member of the American College of Lifestyle Medicine. He is a published author, and internationally recognized professional speaker on a number of important public health issues. He has lectured at the Conference on World Affairs, the National Institutes of Health, among countless other symposia and institutions, testified before Congress, has appeared on shows such as The Colbert Report and The Dr. Oz Show, and was invited as an expert witness in defense of Oprah Winfrey at the infamous "meat defamation" trial. You can find all of Dr. Greger's work on his website, NutritionFacts.org. Currently Dr. Greger proudly serves as the Director of Public Health and Animal Agriculture at the Humane Society of the United States. Chad Sarno is co-founder of Wicked Healthy and VP of Culinary at Good Catch Foods. Chad also is the plant-based ambassador for Rouxbe, the world's largest online cooking school, where he has launched multiple courses including the Professional Plant-Based Certification course. He spent several years at Whole Foods Market as Senior Culinary Educator, and media spokesperson for the Global Healthy Eating program. Prior to this, Chad launched a line of boutique restaurants throughout Europe, in Istanbul, Munich and London. Through the intersection of culinary innovation and healthy eating Chad continues to share his passion as a speaker, activist and RnD chef at events and with projects globally. @wickedhealthy on Instagram

The Table Talk Podcast has had the pleasure of talking to passionate innovators from across the world of food, drink and nutrition. With plant-based food achieving significant growth in the past few years, the producers, platforms and personalities in the plant-based sector are among the biggest drivers of innovation and NPD in food. In this collection, we look back at three guests who've been doing their part to impact the way we view compassionate eating, and to offer tasty, healthy alternatives to traditional animal proteins. Meet Derek Sarno, co-founder of Wicked Healthy, LLC, and Executive Chef & Director of Plant-Based Innovation for Tesco PLC, to hear about his journey supporting plant-based innovation at Tesco, Chris Kerr, Founding Partner, CIO, Unovis Partners; CIO New Crop Capital; Co-Founder, Gathered Foods (US), to find out how he's helping to promote seafood alternatives to reduce the impact on our oceans, and Ria Rehberg, CEO of Veganuary to hear how the annual vegan pledge has managed to help save the carbon equivalent of driving around the world 15 times. Join the conversation on Table Talk. About our guests Derek Sarno Derek Sarno is the co-founder of Wicked Healthy, LLC, and also serves as Executive Chef & Director of Plant-Based Innovation for Tesco PLC, where he is leading the company's efforts to bring delicious, unpretentious vegan foods to market. Prior to co-founding Wicked Healthy and partnering with Tesco, Derek served as the Senior Global Executive Chef for Whole Foods Market, where he oversaw global research and development for the company's prepared foods department, worked with suppliers and leadership to develop and promote plant-based foods across the organisation, and served as Culinary Director for the WFM Academy for Conscious Leadership. Ria Rehberg Ria Rehberg is the CEO of Veganuary, a UK based charity that encourages people worldwide to try vegan for January and beyond. Since 2014, Veganuary has inspired and supported more than one million people in 192 countries to try vegan. Additionally Veganuary works with hundreds of businesses to drive up vegan food provision in shops and restaurants, and have made veganism more visible and accessible through their work with national and international media. Chris Kerr With almost thirty years of leadership experience with start-ups and venture capital investing, Chris Kerr has spent the last decade focused on impact investing in the plant-based foods sector. Chris is a co-founder of Gathered Foods and its Good Catch plant-based seafood brand and has worked with and helped launch many game changing companies in the plant-based sector, including Beyond Meat, Daiya, Alpha Foods, NUMU and many others. He is the Chief Investment Officer for Unovis Partners, which is the asset manager for New Crop Capital, one of the world's most active investors in the plant-based foods and cellular ag technology sectors.

In this classic episode, join Chef Chad Sarno and his special guest Dr. Michael Klaper, one of America’s foremost authorities on nutrition and health, as he provides a wealth of information about the effects of the Standard American Diet (S.A.D.), affording a keen understanding of what happens when excessive amounts of Salt, Sugar and Oil are consumed on a daily basis. Would you (continue to) eat something if you knew it significantly raised your risk of developing the following health conditions? Tissue aging, high blood pressure, Type II diabetes, cataracts, blindness, kidney failure, stroke, and other degenerative diseases such as arthritis and erectile dysfunction. Excessive consumption of salt, sugar and oils have been linked with all of these health scourges of modern life. Could Your Favorite Flavors Be Hurting You? In this extraordinary presentation, Dr. Michael Klaper tells you what you need to know before you take a bite! Dr. Klaper is a practitioner of preventative and nutritional medicine. He has additional training in surgery, anesthesiology, orthopaedics and obstetrics. Dr. Klaper is a member of the Nutrition Task Force of the American Medical Student Association. Chad Sarno is co-founder of Wicked Healthy and VP of Culinary at Good Catch Foods. Chad also is the plant-based ambassador for Rouxbe, the world's largest online cooking school, where he has launched multiple courses including the Professional Plant-Based Certification course. He spent several years at Whole Foods Market as Senior Culinary Educator, and media spokesperson for the Global Healthy Eating program. Prior to this, Chad launched a line of boutique restaurants throughout Europe, in Istanbul, Munich and London. Through the intersection of culinary innovation and healthy eating Chad continues to share his passion as a speaker, activist and RnD chef at events and with projects globally. @wickedhealthy on Instagram You can watch the original video version of this podcast on Rouxbe.

There's no need to briquette if you've got an upcoming barbecue - special guests Rukmini Iyer and Derek Sarno of Wicked Healthy are here to help, with awesome ideas for something more exciting than a frozen veggieburger for your plant-based barbecue. Pockmarked tofu, anyone...?

There's no need to briquette if you've got an upcoming barbecue - special guests Rukmini Iyer and Derek Sarno of Wicked Healthy are here to help, with awesome ideas for something more exciting than a frozen veggieburger for your plant-based barbecue. Pockmarked tofu, anyone...?

Our guest today is Derek Sarno is the Executive Chef and Director of Plant-Based Innovation for Tesco, the world's third-largest food retailer. Derek is the co-founder of Tesco's Wicked Healthy variety of foods and Good Catch Foods, two companies that have been built to promote global plant-based culinary creativity and innovation. Sarno was also the former Senior Global Executive Chef at Whole Foods Market, where he supervised national recipe production and catered all of the company's main executive leadership events. Derek has operated many highly acclaimed restaurants and catering companies since graduating from culinary school. He learned to meditate and cook various foods at a Tibetan Buddhist monastery where he spent a few years farming. Derek, passionate about food and veganism, strives tirelessly to make the movement more appealing to today’s world. In today’s episode of the Plant-based profit show, Derek talks about his love for food and journey to a plant-based diet. He further shares how he co-created Wicked Healthy with Chad (his brother) and how their relationship as kids has evolved over the years. He gives us more insight into the importance of spirituality and meditation in his decision to become a plant-based chef. Moving forward, Sarno tells us about the innovative Wickedly meaty projects and other exciting endeavours he has on the horizon. Derek's entire career has been dedicated to making the planet a better place through cooking. His genuine sincerity and inspirational drive shine through in this episode! SOCIAL MEDIA LINKS       LinkedIn- Derek Sarno- https://www.linkedin.com/in/derek-sarno-bb96763       Facebook – Derek Sarno - https://www.facebook.com/derek.sarno       Instagram - Derek Sarno - https://www.instagram.com/dereksarno/?hl=en       Official Website – Derek Sarno’s Wicked Healthy Food - https://wickedhealthyfood.com/       Twitter – Derek Sarno - https://twitter.com/wickedhealthy?lang=en      

Derek Sarno, co-founder of Wicked Healthy, LLC, and Executive Chef & Director of Plant-Based Innovation for Tesco PLC, has taken a fascinating journey on his path to revolutionising plant-based food across the world. From personal tragedy, to discovering compassionate eating in a Buddhist monastery, to bringing plant-based food to the masses his story provides a unique window into what drives his passion for change.Host Stefan Gates joins Derek to hear his story, and to discover what's next at Wicked Healthy and Tesco for plant-based food and drink.About Derek SarnoDerek Sarno is the co-founder of Wicked Healthy, LLC, and also serves as Executive Chef & Director of Plant-Based Innovation for Tesco PLC, where he is leading the company’s efforts to bring delicious, unpretentious vegan foods to market.Prior to co-founding Wicked Healthy and partnering with Tesco, Derek served as the Senior Global Executive Chef for Whole Foods Market, where he oversaw global research and development for the company’s prepared foods department, worked with suppliers and leadership to develop and promote plant-based foods across the organisation, and served as Culinary Director for the WFM Academy for Conscious Leadership.Derek is a serial entrepreneur, founding several award-winning restaurants and food service companies in the United States, including the One Hundred Club, Mahalo’s Catering, and Mizuna’s. Derek also served as the resident Chef & Gardener at Padma Samye Ling, a Tibetan Buddhist monastery and retreat center in upstate New York. During his years at the monastery, Derek grew and cooked the meals for the Sangha, and learned how to sit quietly. This time helped him become less of a jerk.Derek is the co-author of the Whole Foods Market Diet cookbook (Fall 2018), and the Wicked Healthy Cookbook (Spring 2018). He is the proud father of Jake (a human boy), and proud foster-dad to Mildred (a ninja squirrel in Portland, OR) and Buddy (a red fox that hangs out behind his house in London.)

News and reviews: Hosts Holly and Gabriella, sample the new vegan products at Marks & Spencer – including a £1 pancake mix and the sell-out No-Salt Beef Pretzel roll – before discussing nutrition and the benefits of superfood powders.The interview: Chad Sarno, co-founder of Wicked Kitchen and Chief Culinary Officer at Good Catch, talks about going vegan before his brother Derek (and pressuring his family to ditch meat and dairy), raising vegan kids, his passion for saving animals and how he's working with meat and fish giants to get more vegan options on our shelves.  Music by Purple Planet. 

The meat alternative market has plenty of burgers, sausages, and steaks to meet the demands of an increasingly flexitarian marketplace. However, seafood alternatives have been scarce compared to the options available for beef, pork and chicken. Why is this the case? Well, seafood presents some unique experiential challenges, primarily with mouth feel and texture, that are part of what we associate with eating fish. In this podcast we look at these challenges, and the opportunities, that seafood alternative producers are confronting to create new and tasty fish alternatives. “Seafood is one of those proteins that is everywhere. There’s an endless amount of applications that you can bring into the mix” CHRIS KERR Joining host Stefan Gates are a panel of global experts in the field, including Tom Johannsson, Co Founder & CEO, Hooked Seafood AB (Sweden), Jen Lamy, Sustainable Seafood Initiative Manager, The Good Food Institute (US) and Chris Kerr, Founding Partner, CIO, Unovis Partners; CIO New Crop Capital; Co-Founder, Gathered Foods (US). Join them to find out the scope of the challenges they are overcoming, and to find out how big the market could potentially be for fish and seafood alternatives, and the impact their success could have on the environment. About our panel Tom Johannsson, Co Founder & CEO, Hooked Seafood AB Tom is the Co-Founder & CEO of Hooked Seafood AB (https://www.hookedfoods.com/) . He has an engineering background but with experience from The Boston Consulting Group and Procter & Gamble. With an increasing concern about the climate, food system and a desire to make a meaningful change he started Hooked Seafood with his Co-founders Emil and Peter in 2019. Hooked is now one of the most ambitious and promising startups to unlock the plant-based seafood market in Europe with a €500k seed round just closed to fund their launch in 2021. Jen Lamy, Sustainable Seafood Initiative Manager, The Good Food Institute Jen manages GFI’s (https://www.gfi.org/) cross-programmatic Sustainable Seafood Initiative to ensure that it proceeds strategically and with the input and involvement of key stakeholders. She works with members of GFI’s Science & Technology, Corporate Engagement, and Policy teams to accelerate the development and commercialisation of alternative seafood through foundational research, open-access resources, and strategic engagement with external partners. Jen holds a master’s in environmental management from Duke University’s Nicholas School of the Environment and a bachelor’s in economics and environmental studies from Wellesley College. Chris Kerr, Founding Partner, CIO, Unovis Partners; CIO New Crop Capital; Co-Founder, Gathered Foods With almost thirty years of leadership experience with start-ups and venture capital investing, Chris Kerr has spent the last decade focused on impact investing in the plant-based foods sector. Chris is a co-founder of Gathered Foods (https://gatheredfoods.com/) and its Good Catch plant-based seafood brand and has worked with and helped launch many game changing companies in the plant-based sector, including Beyond Meat, Daiya, Alpha Foods, NUMU and many others. He is the Chief Investment Officer for Unovis (https://www.unovis.vc/) Partners, which is the asset manager for New Crop Capital, one of the world’s most active investors in the plant-based foods and cellular ag technology sectors. Also, Chris is director of Trellis New Endeavors, Wicked Healthy, Pitcairn Financial Group, and Anark Corporation.

This month, we're chatting with Chad Sarno of Good Catch and Wicked Healthy, talking about how a gratitude practice can change the way you think about food, and sharing some Thanksgiving-friendly recipes.

Joining Niki and Bettina this week is plant-based food hero Derek Sarno. He's a cook, cookbook author and head of plant-based innovation at Tesco and the man behind Wicked Healthy. In this episode we talk about what it takes to build a food brand, the difference between the UK and American food market and what the future of plant-based food is likely to be. What is his five year plan? We also chat about spirituality and purpose and much more and also find out why Derek never refers to himself as a chef! This episode was recorded remotely. 

Chad is a vegan chef, entrepreneur, author, and together with his brother runs an entertaining, informative, and popular youtube channel. Chad has authored and co-authored numerous cookbooks with John Mackey (Wholefoods co-founder), Kris Carr, and his brother Derek Sarno. He also runs multiple companies and is a father, so I was thankful he had some time to squeeze me in. Together Chad and Derek are trying to show the world that you can enjoy all the foods you love from BBQ to burgers, chili, or brisket - all in vegan form as a healthier alternative. They also are the founders of Good Catch, an evolved seafood food company that is all vegan and seriously delicious. Chad and I talked about the importance of healthy food and the progress that plant-based foods have made in consumers' hearts and minds in the last few years. Whether it's for environmental, ethical, or health reasons - more people are going vegan and are seeking high-quality food for physical and mental nourishment. The food Chad and his brother cook is as close to the real thing without killing an animal as possible, with creative mushroom dishes to a 'beef' wellington that leaves nothing to the imagination. Their dishes are unbelievably flavorful and much healthier than the alternative. My Take - People want nutritious, delicious food! If it is made of plants instead of meat, people (refreshingly) don't care as much as they did a few years ago. With the progress and development, we've had in the vegan scene in the last few years, plant-based foods are bound to take over in the coming years. Enjoy the podcast. Wicked Healthy - https://wickedhealthyfood.com/ Good Catch Foods - https://goodcatchfoods.com/ Comments, requests or questions, please reach out - my email is roybntz@gmail.com

-Jasmin and Mariann talk about Jasmin's upcoming appearance on the Mortified Podcast, Mariann's recent interview for Public Radio International, and Jasmin's stand-up comedy debut! -Mariann talks to Chad Sarno about Wicked Healthy Food, their Wicked Kitchen partnership with Tesco Supermarkets in the UK, and their plant-based seafood company Good Catch. (18:50) -Mariann brings us Rising Anxieties about about dairy farms, the beef industry, and plant-based burgers.(54:30) -This week's episode is brought to you in part by OSEA Malibu: the original plant-based, results-driven skincare line. Go to oseamalibu.com/ourhenhouse to receive $10 off your first purchase of $50!

This week, it's Part 2 of our discussion with vegan Chef, Chad Sarno. We talk go-to dishes, sauces and easy meals that will wow any guest or friend.   Cooking plant-based can be intimidating for some, but Chef Chad Sarno keeps it simple, practical and delicious for all taste buds. From meal prep planning and key plant-strong ingredients to practical kitchen utensils and tools, Chad dishes on his favorites that will help you kick up your own kitchen skills. And this week, we've done the homework for you! These last two episodes were packed with so many tips and kitchen tricks that we've compiled them all in an exclusive FREE downloadable document. Click below to receive behind-the-scenes details on each weekly podcast episode, as well as the free download all of the valuable information that was packed into Episodes 13 and 14. Chad Sarno - Kick Up Your Kitchen Skills - Tips from Ep. 13 and 14 . Interested in taking your plant-based kitchen to the next level? Enroll in Rouxbe, the world's leading online culinary school with over 530,000 students across the globe.  Learn More and Enroll in Rouxbe    About Chad Sarno: Chad Sarno is the co-founder of Wicked Healthy, a thriving, mission-driven online community that focuses on culinary education, consulting, innovation, training, and product development for manufacturers, retailers, and food service outlets. Chad is also the co-founder and VP of Culinary for the plant-based seafood company, Good Catch Foods which offers a line of ‘seafood without sacrifice’, now available in stores. Chad formally held the position of VP of Plant-Based Education at Rouxbe Online Culinary School, the world’s largest online culinary school, and launched the first accredited plant-based culinary courses online. Internationally, Chad has launched a boutique plant-based restaurant brand throughout Europe in Istanbul, London, and Munich, and has consulted on restaurant launches globally. Chad’s mission of health inspired plant-based eating and education has reached all corners of the globe. Chad joined the global team at Whole Foods Market as the company’s Global RnD Chef and culinary media spokesperson for the Whole Foods healthy eating program. Chad’s celebrated recipes have also allowed him to publish, together with his brother Derek, The Wicked Healthy Cookbook (released May 2018), and the Whole Foods Cookbook (released October 2018). He has served as contributing author to more than 10 health-related books, including New York Times bestselling cookbook The Conscious Cook, and to co-author the bestseller Crazy Sexy Kitchen with Kris Carr. Over the years, he has been a guest on dozens of morning shows and food-focused programs on national and international television and radio. Chad has been featured and quoted in numerous media outlets ranging from CNN, NBC, Bloomberg, The New York Times, and The Guardian, and has been a contributing author to publications such as VegNews, Men’s Health, Self, Shape, and Prevention magazines. Chad calls the US home, and, when he is not spreading his mission of cooking and eating more plants, can be found in his garden with his two amazing kids, his wife, and a variety of woodland creatures. Wicked Healthy WebsiteGood Catch Website . Support for this week's episode comes from Nutramilk - the easiest and fastest way to make your own plant milk at home!  Enjoy a $50 discount and free shipping with code PLANTSTRONG. Seeking a solution for making the plant-strong lifestyle convenient and inspiring?  The Plant-Strong Meal Planner offers 1000s of recipes customized to your preferences, an integrated shopping list and grocery delivery!  Our Engine 2 Coaches are on hand to offer support and answer any questions - all for $1.90 a week when you sign up for a year.  Visit our Plant-Strong Meal Planner today! Engine 2 Website .

Whether you’re new to plant-based cooking or looking to elevate your current cooking methods, we're filling the next two episodes of the Plant-Strong Podcast with great kitchen tips and techniques that, in our opinion, every cook should know!  Cooking plant-based can be intimidating for some, but Chef Chad Sarno keeps it simple, practical and delicious for all taste buds. From meal prep planning and key plant-strong ingredients to practical kitchen utensils and tools, Chad dishes on his favorites that will help you kick up your own kitchen skills.  Interested in taking your plant-based kitchen to the next level? Enroll in Rouxbe, the world's leading online culinary school with over 530,000 students across the globe.  Learn More and Enroll in Rouxbe    About Chad Sarno: Chad Sarno is the co-founder of Wicked Healthy, a thriving, mission-driven online community that focuses on culinary education, consulting, innovation, training, and product development for manufacturers, retailers, and food service outlets. Chad is also the co-founder and VP of Culinary for the plant-based seafood company, Good Catch Foods which offers a line of ‘seafood without sacrifice’, now available in stores. Chad formally held the position of VP of Plant-Based Education at Rouxbe Online Culinary School, the world’s largest online culinary school, and launched the first accredited plant-based culinary courses online. Internationally, Chad has launched a boutique plant-based restaurant brand throughout Europe in Istanbul, London, and Munich, and has consulted on restaurant launches globally. Chad’s mission of health inspired plant-based eating and education has reached all corners of the globe. Chad joined the global team at Whole Foods Market as the company’s Global RnD Chef and culinary media spokesperson for the Whole Foods healthy eating program. Chad’s celebrated recipes have also allowed him to publish, together with his brother Derek, The Wicked Healthy Cookbook (released May 2018), and the Whole Foods Cookbook (released October 2018). He has served as contributing author to more than 10 health-related books, including New York Times bestselling cookbook The Conscious Cook, and to co-author the bestseller Crazy Sexy Kitchen with Kris Carr. Over the years, he has been a guest on dozens of morning shows and food-focused programs on national and international television and radio. Chad has been featured and quoted in numerous media outlets ranging from CNN, NBC, Bloomberg, The New York Times, and The Guardian, and has been a contributing author to publications such as VegNews, Men’s Health, Self, Shape, and Prevention magazines. Chad calls the US home, and, when he is not spreading his mission of cooking and eating more plants, can be found in his garden with his two amazing kids, his wife, and a variety of woodland creatures. Wicked Healthy WebsiteGood Catch Website . Support for this week's episode comes from Nutramilk - the easiest and fastest way to make your own plant milk at home!  Enjoy a $50 discount and free shipping with code PLANTSTRONG. Seeking a solution for making the plant-strong lifestyle convenient and inspiring?  The Plant-Strong Meal Planner offers 1000s of recipes customized to your preferences, an integrated shopping list and grocery delivery!  Our Engine 2 Coaches are on hand to offer support and answer any questions - all for $1.90 a week when you sign up for a year.  Visit our Plant-Strong Meal Planner today! Engine 2 Website .    

Fabian sits down with Chris Kerr, the Chief Investment Officer at New Crop Capital, who has nearly 30 years of leadership experience with startups and venture capital investing. He has spent the last decade focused on impact investing with a concentration on the plant based foods sector. We recorded this episode the day after Beyond Meat hit the stock market. The brand is a poster child of Chris Kerr's investment portfolio, and it also is an industry daring darling. And what went well beyond the wildest expectations with stock trading at nearly triples from the original IPO price the day after, this episode is filled with enthusiasm and learnings that go well beyond one brand. An episode any entrepreneur should digest as we discuss the importance of naming, how you can build a company around a brand and how a startup needs to test, test, test, and then test again. You can learn more about Chris via the New Crop Capital site. ____Full Transcript: F Geyrhalter: Welcome to Hitting the Mark. Today, we go beyond meat. Yes, that was a brand hint. And not only do we go beyond beef, but also butter, cheese, chicken, ice cream, sea food, and yogurt. Today, we're diving into the future of food, for the development of replacements to animal protein products. I first read about Chris Kerr in the Good Business issue of Bloomberg Business Week way back in December, 2018, which dedicated four entire pages to his story. Which is quite an accomplishment. As sometimes is the case, good things take time. But today, he is on my show, and I couldn't be any more honored to have him here. Chris is the chief investment officer at New Crop Capital, and has nearly 30 years of leadership experience with startups and venture capital investing. He has spent the last decade focused on impact investing with a concentration on the plant based foods sector. As CIO, Chris manages the portfolio strategy and serves as a strategic advisor to most portfolio companies. Chris also serves as co-CEO and chair of Good Catch, managing member of TRELLIS NEW ENDEAVORS, director of Purple Carrot and Next Foods, and observes Miyoko's Kitchen. Additionally, Chris is a director at Unovis Partners, Sirabella's, Wicked Healthy, Math Garden, Pitcairn Financial Group, and Monarch Corporation. How does he do it all? I do not know. And how does he find time to talk branding with us here is less mystery than it is a testament to his dedication to the cause and to fellow entrepreneurs. With that being said, welcome, Chris. C Kerr: Thank you very much for having me. I'm looking forward to a lively conversation. F Geyrhalter: It's a pleasure. You say lively conversation because you and I chatted before, and I know you only got two hours of sleep. So first off, congratulations, what a day. We're recording this show on May 3rd, 2019, which happens to be the day after Beyond Meat went IPO. And what must have gone well beyond the wildest expectations with stock trading at nearly triples from the original IPO price. This also marks a first for a company making meat-like products from plants. So that's a pretty big thing, to hit the stock market. Chris, Beyond Meat is a poster child of your investment portfolio, and it also is an industry daring darling, I would say. What does this day mean to you? What does it mean to the industry as a whole? C Kerr: Well, my wife and I talked about this yesterday. My other business partner, Chad Sarna, who's a chef in this space, I would put this down as the single greatest day in the entire time I've been working in this space. I got into this area, and I'm an animal guy. I love animals, enough suffering in the world. I figured, let's try to take some of my abilities and work on putting them towards solutions to solving what we consider to be a crisis. When we started this effort, it was really around 2005. In 2007, I went to work for the Humane Society of the United States, trying to bring solutions to solve some of the things that they were working on. At the time, Beyond Meat was a little company called J Green Foods, the business plan was a very typical first business plan for a company, which if you're smart, a lot of founders will throw those away as quickly as possible. The company really evolved, from really this startup mode. But it was as time went, Silicon Valley was just starting to pay attention to this particular space. What we didn't know at the time was where this would go. So back in 2007, 2008, when I started this, really, it was very hard to get anybody to pay attention to what we were doing. The markets had collapsed, nobody really wanted to take any venture capital investments, let alone vegan food. Good lord, nobody thought that there was anything to do there. So to have this culminate from that, which was really kind of grabbing at straws, hoping something could evolve into a disruptive technology, to an IPO that then just outperformed everyone's expectations. And I've got to tell you, that was only one of three amazing things that happened yesterday. I can't talk too much about the other three. But I can just tell you that the world has completely shifted from the days of J Green Foods to what is now Beyond Meat's IPO and the fact that virtually, every major strategic food conglomerate out there is sitting up and paying really big attention to this space. I have to say, I'm delighted that I happened to have stuck it out this long. So it was really a [crosstalk 00:05:12] day. F Geyrhalter: And you played quite an integral part of this whole thing. Not only Beyond Meat, but of the entire, I guess we can call it now, of the movement. That really, like you said, just happened in the last couple of years, where it really started seeing an impact. So congratulations, it's really big stuff. C Kerr: Well thank you. Like I said, time, luck, circumstance, sometimes just being in the right place for long enough, something's going to hit you. What's the saying? Even a broken clock is right two times a day. So, [crosstalk 00:05:46]. F Geyrhalter: Very modest of you. So just the other week, I think it was last week actually, I listened to our local NPR station, here in Los Angeles, KCRW, and I caught Beyond Meat founder Ethan Brown taking us through a behind the scenes tour of the factory. It was really, really fascinating. I'm a big fan of the product and so are a lot of people all over the world. I think by now, their plant based burger patties are being sold in the meat section, which by itself, is such a huge accomplishment, in about 30,000 stores. It's in Burger King, it's in Carl's Jr, Del Taco, and I even spotted it at Dodger's Stadium here, in LA. So the startup was founded in 2009, that's when you were involved with them. The patties started hitting stores really in 2016, and I mean it's 2019 now. So this is now actually going to market has not been too long of a distance to IPO. I mean, that's pretty crazy. The brand also has some even higher profile investors than yourself. There's Bill Gates, Leonardo DiCaprio, and former McDonald's CEO Don Thompson. When I heard about this, this basically underlines what you just said, right? The world is changing. Just recently, they secured the CFO's of Coca-Cola and Twitter to be on the board of directors. So with Beyond Meat, when did the team start to actively invest either time or money into brand strategy? Or into defining the voice, or actually the design. Do you feel it was a conscious decision from day one? Or was it something that kind of happened over time? C Kerr: It happened over time. But a lot of these companies don't get it right right out of the gate. Like I said, the company was started as J Green Foods. It became Savage River Foods, which was the name of a river that ran through Ethan Brown's home property in Maryland. It had to evolve. So branding was really interesting, and positioning is really important, too. F Geyrhalter: Right. C Kerr: I'm not an expert in any of this, by the way. Usually, this type of thing happens way above my pay grade. In this case is no exception. What we look at in our investment portfolios, we focus on what I refer to as the food pact. You may have heard me talk about this in the past. But we make decisions on food based on the efficiency of four key levers, it's taste, awareness, convenience, and price. We looked at, even if you look at kind of the evolution of Beyond Meat, they came to market with a chicken. It was a pretty good chicken, it was gluten free. But arguably, it wasn't the best on the market. Gardein was out there, it was a great product, but it had wheat gluten in it. So Beyond Meat said, "Let's try something a little bit different with pea protein." Which really kind of changed the focus towards pea protein, that was the early adopter of it. So their positioning really tied to that brand, their branding tied to that positioning. Who were they going to and why? So when you look at your customer, first of all, I've just got to focus on this. Taste is the most important thing by far. F Geyrhalter: Right. C Kerr: We always start with chefs. So in every case, chefs have to play a role in that. So when we start, when New Crop looks at a company, we always say, "Look, if we can get the taste right, the other things will slowly start to fall in place." If you miss taste, the rest is irrelevant. So when you look at Beyond Meat, they didn't start off really with chefs in there. We put a chef in there, a guy named David Anderson, who's arguably one of the best plant based chefs on the planet. He really helped them kind of refine some of their products in the mid range there. About five, six years in, he started helping with that. The Beyond burger, it came later, right? That was really just ... I'll say this about food companies, there's no such thing as an overnight success with food. Most companies don't get it right right out of the gate. If you look at, a good example is Silk soy milk, which everybody now knows. But that's a 40 year old company, and it was 20 years in before it invented White Waves Silk. F Geyrhalter: Wow. C Kerr: So a lot of these companies take a lot of time. What looks like overnight successes was, in fact, a lot of trial and error ahead of that. I don't think Beyond Meat's really much of an exception to that. They had some good products early on, but not enough to be groundbreaking. It wasn't until the Beyond burger came out that it really hit that inflection point. That just takes time sometimes. What they really did do is they really changed who the consumer was of this product. So if you look at the branding, the branding was not tied towards your early adopter vegans. Early adopter vegans, they're very principled, they're very loud, they love to talk about their findings, they have enormous price elasticity. They're very forgiving around taste. As you move out of that very small niche, which like I said is really critical when launching these companies. But as you move outside of them, your branding has to reflect what that consumer wants. Beyond Meat really followed that path in a really good way, where they understood the early adopters. They absolutely never violated the principles of those early adopters, that's really critical, because they will turn on you if you do. So you respect the early adopter's principles, because they do a lot of work for you. And you build that in as the baseline to how you build from there on out. I think that Beyond Meat just did an exceptional job of that. They never violated those principles. They were questioned about them. I think if you bring on Tyson as an investor, or put on an ex McDonald's CEO in the mix, some of those people will question that. But Ethan was spot on in saying, "Look, if we really want to help the cause, whether health is your driver, environment, sustainability, animal protection, welfare, you name it, everybody gets served by this if it can hit the mass market. So we really shifted that focus to addressing kind of the meat reducers, the flexitarians. And that Beyond burger is a bullseye. Sorry for the pun, but it's a bullseye.If you look at that inflection point, I think going forward in history, you're going to see everybody's game just got stepped up quite a bit. Consumers are, by far, one of the biggest beneficiaries of that. F Geyrhalter: Absolutely. I mean, I looked at how the company is currently using key opinion leaders, or influencers, and they are not at all the typically associated with the industry type influencers, right? As you mentioned, the company knew very quickly that in order to go mainstream America, they need to get mainstream America athletes and diverse people, like guys flipping a burger in the backyard, right? C Kerr: Right. F Geyrhalter: That's the kind of people that they want to get. Forming that narrative must have been such a huge, important part of changing customer behavior. So yeah, I mean, well done. I also think about the packaging design, right? Which is so crucial to any big box retail company brand. Beyond Meat did something that I believe, I do not know, but I believe, it must have played a big role in its success outside of having a great product with an equally convincing story is that it creating packaging that actually looked like typical burger patty packaging. It was shrink wrap, it was see through. And that was a far fetch from the typical green cardboard boxes associated with vegan products. C Kerr: Sure. F Geyrhalter: Which in itself, are already pretty off-putting. Were you part of that time already? Did you witness that part of their story? Where they said, "Let's just package it like meat, let's try to get into the meat section of the market." Was that already part of that? C Kerr: Well I think early on, they're not actually the first one to try to get into the meat section. Gardein did it early on, Kite Hill did it with their cheese in the dairy isle. The problem is, the early adopters don't walk into that. So those who are the most, I will say, the loudest, don't actually walk into those sections, right? That's your kind of vegan early adopters. So it didn't do great. When Beyond Meat came out, two important things happened. One was that the market had kind of shifted towards being a lot more open towards these types of products. But the other part is that this product was good enough to actually reside there. So once you hit that threshold of, you can actually stand next to a burger and it be darn close to parity on taste and price, then the convenience kind of falls into place and the awareness kicks in. I think Beyond Meat really had to hit that sweet spot there. Gardein was in the deli section of Whole Foods probably in 2008, yeah, 2008, 2009. It did okay, but not great. Kite Hill, their non-dairy cheese was buried in a very complex high-end cheese isle that was very hard to find. So when the vegans went looking for it, that wasn't an area that they went to. When Beyond Meat came along, like I said, there was enough awareness about the product that it was happening. Plenty of marketing dollars went into that, but the market advising was really critical and letting consumers know where to look mattered, it certainly mattered. So I think, Whole Foods, by the way, has just been really critical in helping shape the merchandising so the early adopters can transition into the mainstream. So what they will do is, they'll put you in what we might call the penalty box, which is where all the vegan food goes. But they'll also put you in the deli, they'll also put you in the prepared foods isle. In the case of Beyond Meat, they actually opened a burger stand right in the middle of Whole Foods in Boulder, Colorado, that served just the Beyond burger. And that was a guy named Derek Sarno, who's one of our partners, he's a chef who is the executive global chef for Whole Foods, that was his concept. It worked. It allowed people to try out the product, to demo it, to understand what it tastes like, how do you prepare it? Is it different than real meat? Most of these products ... We have a company called Good Catch, Good Catch makes tuna fish. There's two questions that are asked, right out of the gate. What does it taste like? And how do I use it? Price isn't asked, nutrient value isn't asked. People are curious about it, but those are the first two things they want to know. So when it comes to positioning and merchandising, you solve those two first things. And sometimes, you need someone to demonstrate it to you. That's, quite frankly, where Whole Foods has just been outstanding in helping not just Beyond Meat, but all sorts of products, helped to do that. F Geyrhalter: It seems like it's the good old Costco trick, right? You show them how it's made right there, then people get to taste it. C Kerr: Yeah, merchandising's expensive. We vegans walk by tons of tasting stands, because we just assume that we can't eat it. F Geyrhalter: Yeah. C Kerr: Let me tell a story about Just Mayo. Just Mayo was doing demos in stores, and people would walk up and they'd say, "Well what are you serving?" And they would say, "This is vegan mayo." And the answer was, "I'm not vegan, no thank you." As though only vegans could eat this mayonnaise. Of course, Fritos are vegan, and we don't ask whether or not they're vegan, anybody can eat a Frito. So I think that merchandising is really critical in getting consumers to understand where they fit in the equation. If it's somebody who's lactose intolerant, yeah, you're going to want to try the newest nondairy milk. If it's somebody who's got allergens to soy, yeah, you might want to try a meat that isn't made out of ... meat analog that's not made out of wheat. That type of stuff is quite relevant, and I think those demos are really important. F Geyrhalter: Right, no, absolutely. I think, Chris, one of the most insightful things I learned when I read the Bloomberg Business article about you was that you have nine cats. I think some of them are starting to want to participate in this story, too. They said, "I don't only want to be in Bloomberg, I want to be here, too." C Kerr: Yeah, actually the cat that was in Bloomberg is the one that trying to get out the door, so yeah. F Geyrhalter: I think it's because of the name that you have given the cat. It's Claire de Lune or something like that? It's a very French name. C Kerr: Yeah, she normally sits on my desk here. F Geyrhalter: It's her business day has started. It's like, "Hey, it's 9:00am, what's going on?" Excellent. C Kerr: Sorry. F Geyrhalter: No, no, no, that's great. Hey so looking back at the success of Beyond Meat, and there's no better day than today, on May 3rd, to talk about this. We already touched on a couple of these. But when did you think, when did you know that this is going to turn from a startup into a brand? When did you feel that ... Not when you tasted it, or when you said, "This is going to be insanely good, people are going to love this." But from a marketing perspective, when did you feel like, okay, something right now just shifted, and this is going to be a brand? C Kerr: Quite frankly, when they settled on the name Beyond Meat. That was when the real marketing push came, and it had to do with how they were positioning it to the consumer base that went well outside of our vegan world. That shift really kind of said to the early adopters, thank you for your service, you've been phenomenal, let's take it to the next level. That happened actually pretty early on. The company started, when we started working on it in 2008, 2009. It was probably around 2012 that that name was adopted and then put into play. Prior to that, they were really focusing on food service and the name Savage River wasn't something that they were doing much with. I think by the time they came up with Beyond Meat they thought, okay, now we have something to rally around. That's pretty critical. F Geyrhalter: Absolutely. And that name was created by an agency with help? Or was that internally crafted? C Kerr: I believe it was internally crated. Beyond Eggs was out at the time, they were just getting started. So Hampton Creek had come up with the idea of using something along the lines of Beyond. Beyond Meat at the same time. Hampton Creek moved over, well they created Hampton Creek, and then Just. Beyond Meat was, I guess a good fit for them. F Geyrhalter: That's extremely refreshing to hear that a name was kind of that propeller into that next phase of the company. And where you felt like now it's a brand. But vegan is, as a whole, as a brand, changed tremendously. From not to tasty to incredibly cool. In fact, it also turned quite important given climate change, right? Which is one of the big reasons you're in this business. And yes, it also morphed into a very tasty food option. But most of the brands in your portfolio are also extremely design focused, I realized. The dairy free butter brand Fora, which I can't wait to get my hands on. But also your other investment firm, Unovis Partners, it seems like branding and design is always top of mind for you in many of your brands. What does branding mean to you? Either personally or to your industry as a whole? I mean obviously, with Beyond Meat we get a pretty good sense of what it can do. C Kerr: Yeah, honestly, it's absolutely critical. You think about it, it's communication, right? At the end of the day, you want to very quickly communicate to a consumer what it is you do. If you can get that in a brand, I think plenty of people overthink or they try to be creative with brands, and it just can kind of flop. A really good brand matters, because it really is that flash point around decision making. Again, you go back to the food pact. Awareness is critical. I use this example, if you are in a desert dying of thirst, crawling along the sand, and there's a body of water over a hill, if you don't know it's there, you're still going to die of thirst. Awareness is really around what is it that a brand or a company's trying to convey to you? So you need to know where it is, what to look for, then be able to make a rather quick decision around why you might want to buy it. So clearly, there's an industry around that. That's no surprise there. I think when you have an innovative product that's new to the sector, that's novel, disruptive, and consumers don't quite know what to do with it, you better get that brand right. You can't be too cheeky. Too many plays on words, that kind of stuff. You don't want to confuse the consumer in the process. So I think Beyond Meat really hit a good stride there. There's a couple other ones that did a good job. They didn't have a lot of professional help, but Daiya is another company that people kind of knew what it was right out of the gate. It was dairy but not quite dairy. Silk, perfect example, Silk soy milk. A grand slam, people pretty much knew, it's soy milk. You think about that when it comes to identity. For the consumer, there's not a lot of confusion for the consumer. Ultimately, I think that, when it comes time to make kind of very quick decisions, impulse decisions, the difference between a good brand and a bad brand is going to be the difference between a sale or a pass. The ones that are successful, they know how to really run with it. F Geyrhalter: So at what time in that startup journey with your portfolio companies is what time do you advise those companies to actually invest in branding? C Kerr: Day one, day one. Good Catch is a great example. We knew that we could get a formula ... We didn't know what we were going to do in seafood, we just knew that we were going to get into the seafood space. We had started the company from scratch, we worked with a branding agency. The brand is what we built the company around. So coming up with the name Good Catch really set in motion exactly what that company was going to do and why. With that, we can fill in the blanks pretty much in any direction we want. Now if we had come up with something that was cheeky or confusing, a rebrand is incredibly expensive. F Geyrhalter: Yep. C Kerr: Nobody wants to go through that. So to spend an extra 25 to $50,000 on an early brand saves you upwards of several million later in the game, not to mention a failed start, which is the worst possible outcome. So I recommend, by all means, don't just come up with a name between you and your founders and think that it's great. Test it, put it in front of groups. There's great organizations that will actually do concept testing for you, and New Hope is one of them that's in the natural products space. For very little amount of money, you can test a couple concepts and see how it resonates with consumers. Spend that money. To nickel and dime that early stage is arguably a death nail for a company, if you get it wrong. F Geyrhalter: Amen. It was a very tough pill to swallow for a lot of bootstrap, early stage founders. C Kerr: Yeah. F Geyrhalter: But in the food industry, you basically cannot be too bootstrapped in order to make it to the market, so. C Kerr: Well also, I really encourage people to not fall in love with their own branding. It's easy to do, you feel like it becomes part of your own personal identity. You came up with it, or your family did. It really is important to relay a message to the consumer, not to your sister. I think at the end of the day, a good brand will reach a really wide swath of the world and tell them exactly what it is you're doing. That's pretty critical. F Geyrhalter: Chris, this is how I started pretty much every speech to entrepreneurs. I tell them, everything you do right now is not about you. It's about them, right? C Kerr: Well said, well said. Ego can really get in the way of these. One of the things that we do with the companies that we start up with, our job is commercialization. Part of that commercialization is an education around the branding side of it. So if you look at the New Crop team, we're actually made up of a whole bunch of entrepreneurs, people who have started companies before. One of our guys, Dan Altschuler, used to run a branding agency, it's what he did. We have another woman, Laura Zane, who helps us put together the decks. Because quite frankly, selling investors on it is very similar to selling a product. You need to sell them on the concept, and they need to be able to understand it quickly. So that starts the design phase, by the time you're hitting the shelves, at that point, it's too late. So absolutely, you need to think of it from the ground up. F Geyrhalter: Any piece of brand advice and founders as a final takeaway? I know you already dropped a lot of them. Anything that you didn't share with us yet, as we come to a close? C Kerr: Test, test, test, and then test again. And by the way, the world isn't static. When we launched Good Catch, we did testing on words for our packaging, and two years later, the entire market shifted and we need to test it again. So by all means, the consumer changes, consumer perception changes, the markets change. Don't be afraid to change with them. Your job there is to get consumers to understand what you're doing. The other part of it is, test your products. Try new things. At the end of the day, don't be a believer in your own stuff. You need to actually rely on the broader community to help you with that. The good news is, they are delighted to help. Particularly the early adopter world where I come from. Vegans love to try new food, and when they find something great, they are incredibly loud about it. Be partners with them in that, and allow them to test as well. I think everybody can have fun with it when you're testing new things, so it's not a challenge, it's a joy. I think if you look at it from that perspective, everybody gets to have fun with it. F Geyrhalter: Fantastic advise. What's still untapped in the plant based market? I mean, is there something you're excited about that you'd love to see a team create, or something you'd be excited to invest in next? Or is this all beyond ... Not Beyond Meat, but beyond closed doors? C Kerr: So we've now hit pretty much every area out there. We're working on, pork still hasn't been done well, and that's a massive market, as you can imagine. F Geyrhalter: Right. C Kerr: We're working on some things there. F Geyrhalter: It's a huge necessity too, right now, I suppose. C Kerr: I'm sorry, say that again? F Geyrhalter: Pork is in huge demand, and there's lots of issues surrounding pork. And there's a shortage, and God knows what, right? So there's a huge need for it, too. C Kerr: China alone, I mean, it's just not ... F Geyrhalter: Right. C Kerr: So here's what's both sad and exciting. The meat, dairy, eggs, and seafood market's over a trillion dollars, and we are just, just, just getting in there. We're a rounding error in that. So the opportunities are global, they are massive, and they are urgent. You put those things together and create a little bit of R&D around that, these are going to be exciting times. Give us another decade. Look at what happened with the Beyond burger and the Impossible burger just in the last two years. They just got onto the map on an industry that's a couple million years old at this point. F Geyrhalter: Yeah. C Kerr: Since we started eating animals. This is going to be a very, very exciting ride. I would say collectively, if you ignore the marketing side, collectively, R&D and the plant based meat world, and dairy, I would argue, is less than $100 million in the history of it, that they've actually put into the R&D side of it. The more money that flows into that, you're going to see some absolutely phenomenal outcomes. I would imagine that the next decade is going to be spectacular for consumers, for animals, for the environment. Everybody's going to win, and it's going to be a fun time. F Geyrhalter: I think on that note, I want to thank you, Chris. It was impeccable for you to make it onto Hitting the Mark the day after the big IPO, I so appreciate the time you took away from doing press or simply celebrating on this huge day. C Kerr: Thank you. F Geyrhalter: It's a huge day for you, your company, and Beyond Meat. So absolutely, thanks for being here. C Kerr: Well, and thank you to the Beyond Meat, they're a spectacular team. They did all of the work. I got to sit back and watch the ride. But thank you for having me on, I really appreciate it. F Geyrhalter: Thanks to everyone for listening, and please hit the subscribe button and give this show a quick rating. I'm seeing way too little TLC from you out there, I know how many of you are listening. So if you have a split second and enjoy the show, please give it a quick rating. This podcast is brought to you by FINIEN, the brand consultancy creating strategic, verbal, and visual brand clarity. You can learn more about FINIEN and download free white papers to support your own brand launch at FINIEN.com. The Hitting the Mark theme music was written and produced by Happiness One, I will see you next time when we once again will be Hitting the Mark.

Chad Sarno is a plant-based chef who is on a mission to get everyone in the world to consume more plants. Throughout his career, Chad has launched six plant-based restaurants in Istanbul, Munich, London and Belgrade, educated young chefs as VP of Plant-Based Wellness at Rouxbe Cooking School and served as the Global Health and Wellness Coordinator and R&D Chef for Whole Foods Market. If that wasn’t enough, he is also one of the creators of the Wicked Healthy brand along with his brother Chef Derek Sarno, and serves as the co-Founder, Executive Chef, and Vice President of Culinary for Good Catch Foods, a company on a mission to create plant-based seafood. Show notes for this episode: https://eftp.co/chad-sarno   Learn how Eat For The Planet can help your brand: https://eftp.co/services Twitter: @nilzach

Chef Chad Sarno, coauthor of Wicked Healthy, knows raw food, whole food, and fabulous food; and Andrew Taylor lost more than 100 pounds eating only potatoes. Show notes.

Derek Sarno is the Executive Chef and Director of Plant Based Innovation at Tesco. He is also the co-founder of Wicked Healthy, a plant-based food blog that he co-founded with his brother Chad Sarno, and is a co-founder of Good Catch Foods, an innovative company making plant-based seafood. If that wasn’t enough to catch your attention, he also served as the Senior Global Executive Chef of Recipe and Product Development at Whole Foods Market. Show notes for this episode: https://eftp.co/derek-sarno Learn how Eat For The Planet can help your brand: https://eftp.co/services Twitter: @nilzach

Jennifer speaks with Chad Sarno, raw chef turned vegan who has cooked in plant-based restaurants across the world and recently launched Wicked Healthy Food with his brother, Derek.

Episode 15 of the Plant Proof Podcast with Vegan Chef Derek Sarno talking about his journey to choosing a life of compassion Derek Sarno is one of the world's most well known Vegan Chef's.  Derek is one half of the Wicked Healthy team and heads up plant based product innovation for British grocery giant Tesco.  While visiting London I caught up with Derek at his place and saw first hand how much love and energy he puts into the food that he creates - just take one look at his instagram and you will see what I mean!  This guy is seriously creative, seriously compassionate and seriously switched on when it comes to changing the landscape of healthy grocery food.   In this episode we chat about: Derek's earlier years and diet as a child How Derek became a chef and how his career has progressed Why Derek turned to substance abuse during a time of immense grieving How Derek ended up spending time at a Buddhist Monastery and the positive impact this had on his life His transition to a vegan diet and the inspiration behind this How Derek handles the highs and lows that life has thrown at him Derek's role at Tesco & what he is up to today and much much more Connect with Derek, his brother and Wicked Healthy: @DerekSarno @ChadSarno @Wickedhealthy Wicked Healthy Website Play now:   REVIEW/SHARE: If you enjoyed the episode and have a spare 1-2 minutes please leave a review on iTunes so the Plant Proof podcast ranks higher and becomes more discoverable for other listeners.  And if you have any friends that you think will benefit from listening to this episode or any of the other Plant Proof episodes please share the link - together we can make this world a healthier place. WHERE TO LISTEN TO THE PLANT PROOF PODCAST? Currently the Plant Proof podcast can be listened to on iTunes, Google Play, Stitcher, Soundcloud or on the Plantproof.com directly (this page). In the near future it will also be made available on Spotify .  If you listen on iTunes be sure to hit 'subscribe' so you are instantly notified when I release new episodes.  

Episode 15 of the Plant Proof Podcast with Vegan Chef Derek Sarno talking about his journey to choosing a life of compassion Derek Sarno is one of the world's most well known Vegan Chef's.  Derek is one half of the Wicked Healthy team and heads up plant based product innovation for British grocery giant Tesco.  While visiting London I caught up with Derek at his place and saw first hand how much love and energy he puts into the food that he creates - just take one look at his instagram and you will see what I mean!  This guy is seriously creative, seriously compassionate and seriously switched on when it comes to changing the landscape of healthy grocery food.   In this episode we chat about: Derek's earlier years and diet as a child How Derek became a chef and how his career has progressed Why Derek turned to substance abuse during a time of immense grieving How Derek ended up spending time at a Buddhist Monastery and the positive impact this had on his life His transition to a vegan diet and the inspiration behind this How Derek handles the highs and lows that life has thrown at him Derek's role at Tesco & what he is up to today and much much more Connect with Derek, his brother and Wicked Healthy: @DerekSarno @ChadSarno @Wickedhealthy Wicked Healthy Website Play now:   REVIEW/SHARE: If you enjoyed the episode and have a spare 1-2 minutes please leave a review on iTunes so the Plant Proof podcast ranks higher and becomes more discoverable for other listeners.  And if you have any friends that you think will benefit from listening to this episode or any of the other Plant Proof episodes please share the link - together we can make this world a healthier place. WHERE TO LISTEN TO THE PLANT PROOF PODCAST? Currently the Plant Proof podcast can be listened to on iTunes, Google Play, Stitcher, Soundcloud or on the Plantproof.com directly (this page). In the near future it will also be made available on Spotify .  If you listen on iTunes be sure to hit 'subscribe' so you are instantly notified when I release new episodes.  

Chefs Chad and Derek Sarno (THE WICKED HEALTHY COOKBOOK) are on the podcast this week to give tips for beginner cooks, talk about their work with grocery markets in the UK as well as how to make some awesome meatless barbecue.   Also, Matt and Michelle dig in to the potential of sky taxis...like a sky Uber (SKUBER?) as well as a new app that is making sure food doesn't go to waste. 

Derek Sarno is one half of New England born, brother chef duo Wicked Healthy. Derek has been a professional chef for over 20 years with a focus on plant based food for a decade. Not only is Wicked Healthy a stunning forthcoming cook book, it’s also a product line stocked exclusively at Tesco, where Derek works as Head of Plant Based Innovation.Wicked Healthy: https://wickedhealthyfood.comPre-order the book: https://amzn.to/2qgVtwYFind them on Instagram: https://www.instagram.com/wickedhealthy/Derek Sarno: https://www.instagram.com/DerekSarno/A big thank you to Strong Roots for sponsoring this episode: http://bit.ly/VenetiaStrongRootsFind Strong Roots on Instagram: http://instagram.com/strongrootsuk/ See acast.com/privacy for privacy and opt-out information.

You may be thinking that for a vegan podcast we really don't spend much time discussing how to make delicious, simple, healthy vegan food. We thought that too, so this week we are joined by talented chef, co-founder of Wicked Healthy, Director of Plant-Based Innovation at Tesco, and all-around wonderful person, Derek Sarno. Evy and the newest ChickPeeps recruit, MJ, talk to Derek about Buddhism, why he prefers the term 'free from animals' over veganism, and the future of plant-based food. Also on this episode... Meet MJ, friend to The ChickPeeps and our very first guest-host! What is Varganism? MJ explains the latest craze in the plant-based world. Derek explains why he went vegan or ‘free from animals'. How losing the love of his life led Derek to Buddhism and a deeper empathy with animals. ‘It hurt so bad that I didn't want anyone else to feel that pain.' Derek explains the parallels between going vegan and the five steps of grief. Vegan food for meat eaters: Derek shares the inspiration behind the Wicked Healthy range. When you're not a foodie: Some basic recipes and tips for beginner vegan cooks. How to train yourself to like gross vegetables: Evy shares a dark vegan secret. 'You can find an excuse not to do anything…whatever it is, cleaning your room, veganism… it's the reasons to do it that really matter.' ‘Plant-pushers not meat-shamers': Derek tells us about the versatility of mushrooms as a non-processed plant-protein and how he hopes the farming industry will embrace them. “I don't need anything to die for me to live a very happy and successful life.” We discuss snobbery towards vegans in the restaurant business and how to earn respect from non vegan chefs. 'There's no way that the way we eat now can sustain itself, there's some immediate actions that need to be happen and it's not eating animals.' Uh-oh, we screwed up! The ChickPeeps receive an update on the fennec fox story from a listener and we are sorry. Links: Derek and Chad's website Preorder the new Wicked Healthy cookbook! Wicked Kitchen @ Tesco Wicked Healthy Instagram Derek Sarno's Instagram Social Media Twitter: @ChickPeepsPod Instagram: @ChickPeepsPod Facebook: @ChickPeepsPodcast Momoko Hill: @oh_momoko Robbie Jarvis: @robbjarvis Tylor Starr: @tylorstarr Evanna Lynch: @msevylynch

If anyone knows the culinary landscape of vegan cuisine it's my dear friend Chef Peter Cervoni. Peter and I met in 1997 working as chefs at the iconic Angelica Kitchen in NYC. Our shared professional history covers multiple restaurants, companies and food products over the last 20 years. In this episode we discuss the departure of healthy ingredients from the world of vegan food and my concerns for how it may reflect on the health and reputation of the vegan diet. And remember: We’re just talkin’ here! Nothing said is intended to replace medical treatment or the advice of your healthcare provider. You can find Chef Pete @ petercervoni.com

In this episode, Derek Sarno, Senior Global Executive Chef for Whole Foods Market and co-founder of Wicked Healthy discusses navigating grief and bringing plant based cooking to Whole Foods Market.

Hello, Looking Forward listeners! Thanks for tuning in! Today on Looking Forward we're again going to focus on the plant-based foods and eating trend. In Part 1 of this two-part series, Episode #83, we looked at what plant-based eating is all about, and how the development of plant-based foods and eating has evolved over the past few decades in the U.S. and in other parts of the world. We also heard about some of the companies who have gotten involved in this trend.  Here in Part 2, Episode #84, we'll take a look at how COVID-19 has affected the plant-based foods and eating trend, what the future may have in store for this trend, and what opportunities that might offer to you, our Looking Forward listeners. We'll also get some great tips from our guest expert on plant-based foods' dining and shopping.To help us with all this, we're again going to speak with Chad Sarno. A long-time pioneer of plant-based foods, Chad Sarno is the co founder and Chief Culinary Officer of Gathered Foods, makers of the disruptive plant-based seafood brand, Good Catch. Chad is also a co-founder of Wicked Healthy/ and the Wicked Food brands, with over 100 branded products in stores in the United Kingdom, and now available in the US market nationally in Sprouts and Kroger. Chad has launched restaurants in Istanbul, Munich, London and Belgrade, served as VP of Plant-Based Education at Rouxbe Cooking School, and was the Global Wellness Coordinator, Media Spokesperson, and R&D Chef for Whole Foods Market's focus on plant-based diets. Chad is co-author of the New York Times best seller Crazy Sexy Kitchen, The Wicked Healthy Cookbook and The Whole Foods Cookbook.** If you enjoy this episode, please be sure to tell your family, friends, and other members of YOUR network about it… and encourage them to listen to it, too. Also, please give it a "like" and/or a good review.Looking Forward is THE podcast about global trends, opportunities, and the future, and how YOU might capitalize on those: Think... jobs, careers, business start-ups, ventures, investments, life enrichment.Guests are experts in their field, and most are C-suite executives, household names, authors, and/or from prestigious universities or similar organizations.Looking Forward is a great source for media outlets, podcast producers, telecom companies, audio publishers, etc. to include as part of their content. This is what MTN, the gigantic telecommunications company in Africa, is doing.To discuss revenue-sharing opportunities to distribute our content-- which can be customized and reformatted to meet your needs and those of your target audience-- please contact us atwww.jeff-ostroff.comLooking Forward also offers a smart and affordable way for advertisers to promote their products or services, especially given its positive spin and informative, entertaining, and wholesome content.For more information, or to inquire about Jeff's podcast hosting/ consulting, B2B interviewing, voice acting, training, speaking, or meeting facilitation services, please contact www.jeff-ostroff.com

Hello, Looking Forward listener! Thanks for tuning in!Today on Looking Forward we're going to focus on theplant-based foods and eating trend… and it's a large and growing one. In Part 1 of this two-part series, we're going to take a look at what plant-based eating is all about and how the development of plant-based foods and eating has evolved over the past few decades in the U.S. and in other parts of the world. We'll get a taste of which companies have become involved in this trend, and we'll take a closer look at a few of those businesses.  In Part 2, among other things, we'll take a look at how COVID has affected the plant-based foods and eating trend, what the future may have in store for this trend, and what opportunities that might offer to YOU, our Looking Forward listeners. To help us with all this, we brought on another outstanding expert. He's Chad Sarno.A long-time pioneer of plant-based foods, Chad Sarno is theco-founder and Chief Culinary Officer of Gathered Foods, makers of the disruptive plant-based seafood brand, Good Catch. Chad is also a co-founder of Wicked Healthy and the Wicked Food brands, with over 100 branded products in stores in the United Kingdom, and now available in the U.S. market nationally in Sprouts and Kroger.Chad has launched restaurants in Istanbul, Munich, London, and Belgrade, served as VP of Plant-Based Education at Rouxbe Cooking School, and was the Global Wellness Coordinator, Media Spokesperson, and R&D Chef for Whole Foods Market's focus on plant-based diets. Chad is co-author of the New York Times best-seller "Crazy Sexy Kitchen," "The Wicked Healthy Cookbook," and "The Whole Foods Cookbook."** If you enjoy this episode, please be sure to tell your family, friends, and other members of YOUR network about it… and encourage them to listen to it, too. Also, please give it a "like" and/or a good review.Looking Forward is THE podcast about global trends, opportunities, and the future, and how YOU might capitalize on those: Think... jobs, careers, business start-ups, ventures, investments, life enrichment.Guests are experts in their field, and most are C-suite executives, household names, authors, and/or from prestigious universities or similar organizations.Looking Forward is a great source for media outlets, podcast producers, telecom companies, audio publishers, etc. to include as part of their content. This is what MTN, the gigantic telecommunications company in Africa, is doing.To discuss revenue-sharing opportunities to distribute our content-- which can be customized and reformatted to meet your needs and those of your target audience-- please contact us atwww.jeff-ostroff.comLooking Forward also offers a smart and affordable way for advertisers to promote their products or services, especially given its positive spin and informative, entertaining, and wholesome content.For more information, or to inquire about Jeff's podcast hosting/ consulting, B2B interviewing, voice acting, training, speaking, or meeting facilitation services, please contact www.jeff-ostroff.com