Podcasts about Fritos

Our guest this time is Aaron Wolpoff who has spent his professional career as a marketing strategist and consultant to help companies develop strategic brands and enhance their audience growth. He owns the marketing firm, Double Zebra. He tells us about the name and how his company has helped a number of large and small companies grow and better serve their clients.   Aaron grew up in the San Diego area. He describes himself as a curious person and he says he always has been such. He loves to ask questions. He says as a child he was somewhat quiet, but always wanted to know more. He received his Bachelor's degree in marketing from the University of California at San Diego. After working for a firm for some four and a half years he and his wife moved up to the bay area in Northern California where attended San Francisco State University and obtained a Master's degree in Business.   In addition to his day job functioning as a business advisor and strategist Aaron also hosts a podcast entitled, We Fixed it, You're Welcome. I had the honor to appear on his podcast to discuss Uber and some of its accessibility issues especially concerning access by blind persons who use guide dogs to Uber's fleet. His podcast is quite fascinating and one I hope you will follow.   Aaron provides us in this episode many business insights. We talk about a number of challenges and successes marketing has brought to the business arena. I hope you like what Aaron offers.     About the Guest:   Aaron Wolpoff is a seasoned marketing strategist and communications consultant with a track record of positioning companies, products, and thought leadership for maximum impact. Throughout his career, Aaron has been somewhat of a trendspotter, getting involved in early initiatives around online banking, SaaS, EVs, IoT, and now AI, His ability to bridge complex industry dynamics and technology-driven solutions underscores his role as a forward-thinking consultant, podcaster, and business advisor, committed to enhancing organizational effectiveness and fostering strategic growth.   As the driving force behind the Double Zebra marketing company, Aaron excels in identifying untapped marketing assets, refining brand narratives, and orchestrating strategic pivots from paid advertising to organic audience growth. His insights have guided notable campaigns for consumer brands, technology firms, and professional service providers, always with a keen eye for differentiating messages that resonate deeply with target audiences. In addition to his strategic marketing expertise, Aaron hosts the Top 20 business management podcast, We Fixed It, You're Welcome, known for its sharp, humorous analysis of major corporate challenges and missteps. Each episode brings listeners inside complex business scenarios, unfolding like real-time case studies where Aaron and his panel of experts dissect high-profile decisions, offering insightful and actionable solutions. His ability to distill complex business issues into relatable, engaging discussions has garnered widespread acclaim and a dedicated following among executives and decision-makers.   Ways to connect with Aaron:   Marketing company: https://doublezebra.com Podcast: https://wefixeditpod.com LinkedIn: https://linkedin.com/in/marketingaaron     About the Host:   Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/       Thanks for listening!   Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast   If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset .   Leave us an Apple Podcasts review   Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.       Transcription Notes:   Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson ** 01:20 Hi there, and welcome to another episode of unstoppable mindset. Today, we get to chat with Aaron Wolpoff, who is a marketing strategist and expert in a lot of different ways. I've read his bio, which you can find in the show notes. It seems to me that he is every bit as much of an expert is his bio says he is, but we're going to find out over the next hour or so for sure. We'll we'll not pick on him too much, but, but nevertheless, it's fun to be here. Aaron, so I want to welcome you to unstoppable mindset. I'm glad you're here, and we're glad that we get a chance to do   Aaron Wolpoff, ** 01:58 this. Thanks, Michael, thanks for having me. You're gonna grill me for an hour, huh?   Michael Hingson ** 02:04 Oh, sure. Why not? You're used to it. You're a marketing expert.   Aaron Wolpoff, ** 02:08 That's what we do. Yeah, we're always, uh, scrutiny for one thing or another.   Michael Hingson ** 02:13 I remember, I think it was back in was it 82 or 1982 or 1984 when they had the big Tylenol incident. You remember that? You know about   Aaron Wolpoff, ** 02:25 that? I do? Yeah, there's a Netflix documentary happening right now. Is there? Well, yeah,   Michael Hingson ** 02:31 a bottle of Tylenol was, for those who don't know, contaminated and someone died from it. But the manufacturer of Tylenol, the CEO the next day, just got right out in front of it and said what they were going to do about removing all Tylenol from the shelves until it could be they could all be examined and so on. Just did a number of things. It was a wonderful case, it seemed to me, for how to deal with a crisis when it came up. And I find that all too many companies and organizations don't necessarily know how to do that. Do they now?   Aaron Wolpoff, ** 03:09 And a lot of times they operate in crisis mode. That's the default. And no one likes to be around that, you know. So that's, I guess, step one is dealing even you know, deal with a crisis when it comes up, and make sure that your your day to day is not crisis fire as much as possible,   Michael Hingson ** 03:26 but know how to deal with a crisis, which is kind of the issue, and that's, that's what business continuity, of course, is, is really all about. I spoke at the Business Continuity Institute hybrid conference in London last October, and as one of the people who asked me to come and speak, explained, business continuity, people are the what if people that are always looking at, how do we deal with any kind of an emergency that comes up in an organization, knowing full well that nobody's really going to listen to them until there's really an emergency, and then, of course, they're indispensable, but The rest of the time they're not for   Aaron Wolpoff, ** 04:02 sure. Yeah, it's definitely that, you know, good. You bring up a good point about knowing how to deal with a crisis, because it will, it, will you run a business for long enough you have a company, no matter how big, eventually something bad is going to happen, and it's Tylenol. Was, is pre internet or, you know, we oh, yeah, good while ago they had time to formulate a response and craft it and and do a well presented, you know, public reassurance nowadays it's you'd have five seconds before you have to get something out there.   Michael Hingson ** 04:35 Well, even so, the CEO did it within, like, a day or so, just immediately came out and said what, what was initially going to be done. Of course, there was a whole lot more to it, but still, he got right out in front of it and dealt with it in a calm way, which I think is really important for businesses to do, and and I do find that so many don't and they they deal with so many different kinds of stress. Horrible things in the world, and they create more than they really should about fear anyway,   Aaron Wolpoff, ** 05:07 yeah, for sure, and now I think that Tylenol wasn't ultimately responsible. I haven't watched to the end, but if I remember correctly, but sometimes these crisis, crises that companies find themselves embroiled in, are self perpetuated? Yeah?   Michael Hingson ** 05:23 Well, Tylenol wasn't responsible. Somebody did it. Somebody put what, cyanide or something in into a Tylenol bottle. So they weren't responsible, but they sure dealt with it, which is the important thing. And you know, they're, they're still with us. Yeah?   Aaron Wolpoff, ** 05:38 No, they dealt with it. Well, their sales are great, everyday household product. No one can dispute it. But what I say is, with the with the instantaneousness of reach to your to your public, and to you know, consumers and public at large, a lot of crises are, can be self perpetuated, like you tweet the wrong thing, or is it called a tweet anymore? I don't know, but you know, you post something a little bit a little bit out of step with what people are think about you or thinking in general, and and now, all of a sudden, you're in the middle of something that you didn't want to be in the middle of, as a company well,   Michael Hingson ** 06:15 and I also noticed that, like the media will, so often they hear something, they report it, and they haven't necessarily checked to see the facts behind it, only to find out within an hour or two that what they reported was wrong. And they helped to sometimes promote the fear and promote the uncertainty, rather than waiting a little bit until they get all the information reasonably correct. And of course, part of the problem is they say, well, but everybody else is going to report it. So each station says everybody else is going to report it, so we have to keep up. Well, I'm not so sure about that all the time. Oh, that's very true, too, Michael, especially with, you know, off brand media outlets I'll spend with AI like, I'll be halfway through an article now, and I'll see something that's extremely generated and and I'll realize I've just wasted a whole bunch of time on a, you know, on a fake article, yeah, yeah, yeah, way, way too much. But even the mainstream media will report things very quickly to get it out there, but they don't necessarily have all the data, right. And I understand you can't wait for days to deal with things, but you should wait at least a little bit to make sure you've got data enough to report in a cogent way. And it just doesn't always happen.   Aaron Wolpoff, ** 07:33 Yeah, well, I don't know who the watch keepers of that are. I'm not a conspiracy theorist in that way by any means?   Michael Hingson ** 07:41 No, no, it isn't a conspiracy. But yeah,   Aaron Wolpoff, ** 07:44 yeah, no, no, I know, but it's again. I think it goes back to that tight the shortness of the cycle, like again. Tylenol waited a day to respond back in the day, which is great. But now, would you have you know, if Tylenol didn't say   Michael Hingson ** 07:59 anything for a day. If they were faced with a similar situation, people would vilify them and say, Well, wait, you waited a day to tell us something we wanted it in the first 30 seconds, yeah, oh, yeah. And that makes it more difficult, but I would hope that Tylenol would say, yeah. We waited a day because we were getting our facts together. 30 seconds is great in the media, but that doesn't work for reality, and in most cases, it doesn't. But yeah, I know what you're saying,   Aaron Wolpoff, ** 08:30 Yeah, but the appetite in the 24 hour news cycle, if people are hungry for new more information, so it does push news outlets, media outlets into let's respond as quick as possible and figure out the facts along the way. Yeah, yeah.   Michael Hingson ** 08:46 Well, for fun, why don't you tell us about sort of the early era and growing up, and how you got to doing the sorts of things that you're doing now. Well, I grew up in San Diego, California. I best weather in the country. I don't care what anyone says, Yeah,   Aaron Wolpoff, ** 09:03 you can't really beat it. No, I don't think anyone's gonna debate you on it. They call it the sunshine tax, because things cost a lot out here, but they do, you know, he grew up here, you put up with it. But yeah, so I grew up, grew up San Diego, college, San Diego. Life in San Diego, I've been elsewhere. I've traveled. I've seen some of the world. I like it. I've always wanted to come back, but I grew up really curious. I read a lot, I asked a lot of questions. And I also wanted, wanting to know, well, I want to know. Well, I wanted to know a lot of things about a lot of things, and I also was really scared. Is the wrong word, but I looked up to adults when I was a kid, and I didn't want to be put in a position where I was expected to know something that I didn't know. So it led to times where I'd pretend like I need you. Know, do you know? You know what this is, right? And I'd pretend like I knew, and early career, career even, and then I get called out on something, and it just was like a gut punch, like, but I'm supposed to know that, you know,   Michael Hingson ** 10:13 what did your parents think of you being so curious as you were growing up?   Aaron Wolpoff, ** 10:17 They they liked it, but I was quiet, okay? Quiet, quiet, quietly, confident and curious. It's just an interesting, I guess, an interesting mix. Yeah, but no, they Oh, they indulged it. I, you know, they answered my questions. They like I said, I read a lot, so frequent trips to the library to read a lot about a lot of things, but I think, you know, professionally, you take something that's kind of a grab bag, and what do I do with all these different interests? And when I started college undeclared, I realized, you know, communications, marketing, you kind of can make a discipline out of a bunch of interests, and call it something professional. Where did you go to college? I went to UCSD. UCSD, here in San Diego, yeah,   Michael Hingson ** 11:12 well, I was just up the road from you at UC Irvine. So here two good campuses,   Aaron Wolpoff, ** 11:18 they are, they are and UCSD. I was back recently. It's like a it's like a city. Now, every time we go back, we see these, these kids. They're babies. They get they get food every you know, they have, like, a food nice food court. There's parking, an abundance of parking, there's theaters, there's all the things we didn't have. Of course, we had some of it, but they just have, like, what if we had one of something or 50 parking spaces, they've got 5000 you know. And if we had, you know, one one food option, they got 35 Yeah, they don't know how good they have it.   Michael Hingson ** 11:53 When I was at UC urban, I think we had 3200 undergraduates. It wasn't huge. It was in that area. Now, I think there's 31,000 or 32,000 undergrads. Oh, wow. And as one of my former physics professors joked, he's retired, but I got to meet him. I was there, and last year I was inducted as an alumni member of Phi, beta, kappa. And so we were talking, and he said, You know what UCI really stands for, don't you? Well, I didn't, I said, What? And he said, under construction indefinitely. And there's, they're always building, sure, and that's that started when I was there, but, but they are always building. And it's just an amazing place today, with so many students and graduate students, undergrads and faculty, and it's, it's an amazing place. I think I'd have a little bit more of a challenge of learning where everything is, although I could do it, if I had to go back, I could do it. Yeah, UCI is nice. But I think you could say, you could say that about any of the UCs are constantly under, under development. And, you know, that's the old one. That's the old area. And I'm like, oh, that's I went to school in the old area. I know the old area. I remember Central Park. Yeah, for sure. Yeah. So you ended up majoring in Marketing and Communications,   Aaron Wolpoff, ** 13:15 yeah. So I undergrad in communications. They have a really nice business school now that they did not have at the time. So I predated that, but I probably would have ended up there. I got out with a very, not knocking the school. It's a great, wonderful school. I got out with a very theory, theoretical based degree. So I knew a lot about communications from a theory based perspective. I knew about brain cognition. I took maybe one quarter of practical use it professionally. It was like a video, like a video production course, so I I learned hands on, 111, quarter out of my entire academic career. But a lot of it was learning. The learning not necessarily applied, but just a lot of theory. And I started school at 17, and I got out just shortly after my 21st birthday, so I don't know what my hurry was, but, but there I was with a lot of theory, some some internships, but not a ton of professional experience. And, you know, trying to figure it out in the work world at that point. Did you get a graduate degree or just undergrad? I did. I went back. So I did it for almost five years in in financial marketing, and then, and I wear a suit and tie to work every day, which I don't think anyone does anymore. And I'm suddenly like, like, I'm from the 30s. I'm not that old, but, but no, seriously, we, you know, to work at the at the headquarters of a international credit union. Of course, I wear a suit, no after four and a half. Years there, I went back to graduate school up in the bay the Bay Area, Bay Area, and that's when I got my masters in in marketing. Oh, where'd you go in the Bay Area? San Francisco, state. Okay, okay, yeah, really nice school. It's got one of the biggest International MBA programs in the country, I think. And got to live in that city for a couple years.   Michael Hingson ** 15:24 We lived in Novato, so North Bay, for 12 years, from 2002 to the end of June 2014 Yeah, I like that area. That's, that's the, oh, the weather isn't San Diego's. That area is still a really nice area to live as well. Again, it is pretty expensive, but still it   Aaron Wolpoff, ** 15:44 is, yeah, I it's not San Diego weather, a beautiful day. There is like nothing else. But when we first got there, I said, I want to live by the beach. That's what I know. And we got out to the beach, which is like at the end of the outer sunset, and it's in the 40s streets, and it feels like the end of the universe. It just, it just like, feels apocalyptic. And I said, I don't want to live by the beach anymore, but, but no, it was. It was a great, great learning experience, getting an MBA. I always say it's kind of like a backpack or a toolkit you walk around with, because it is all that's all application. You know, everything that I learned about theory put into practice, you got to put into practice. And so I was, I was really glad that I that I got to do that. And like I said, Live, live in, live in the Bay. For a couple years, I'd always wanted   Michael Hingson ** 16:36 to, yeah, well, that's a nice area to live. If you got to live somewhere that is one of the nicer places. So glad you got that opportunity. And having done it, as I said for 12 years, I appreciate it too. And yeah, so much to offer there.   Aaron Wolpoff, ** 16:51 The only problem I had was it was in between the two.com bubbles. So literally, nothing was happening. The good side was that the apartment I was living in went for something like $5,500 before I got there, and then the draw everything dropped, you know, the bottom dropped out, and I was able to squeak by and afford living in the city. But, you know, you go for look, seeking your fortune. And there's, there's, I had just missed it. And then I left, and then it just came back. So I was, I was there during a lull. So you're the one, huh? Okay, I didn't do it, just the way Miami worked out. Did you then go back to San Diego? I did, yeah. So I've met my wife here. We moved up to the bay together, and when we were debating, when I graduated, we were thinking, do we want to drive, you know, an hour and a half Silicon Valley or someone, you know, somewhere further out just to stay in the area? Or do we want to go back to where we where we know and like, and start a life there and we, you know, send, like you said at the beginning, San Diego is not a bad place to be. So as it was never a fallback, but as a place to, you know, come back home to, yeah, I welcomed it.   Michael Hingson ** 18:08 And so what did you do when you came back to San Diego?   Aaron Wolpoff, ** 18:12 So I have my best friend from childhood was starting as a photography company still does, and it was starting like a sister company, as an agency to serve the photography company, which was growing really fast, and then also, like picking up clients and building a book out of so he said, you know you're, I see you're applying for jobs, and I know that you're, you know, you're getting some offers and things, but just say no To all of them and come work with me and and at the time it was, it was running out of a was like a loft of an apartment, but it, you know, it grew to us, a small staff, and then a bigger staff, and spun off on its own. And so that's, that's what I did right out of, right out of grad school. I said no to a few things, and said there's a lot, lot worse fates than you know, spending your work day with your best friend and and growing a company out and so what exactly did you do for them? So it was like, we'll call it a boutique creative agency. It was around the time of I'm making myself sound so old. See, so there was flash, flash technology, like web banners were made with Flash. It had moved to be flash, Adobe, Flash, yeah. So companies were making these web banners, and what you call interactive we got a proficiency of making full website experiences with Flash, which not a lot of companies were doing. So because of that, it led to some really interesting opportunities and clients and being able to take on a capability, a proficiency that you know for a time. Uh was, was uh as a differentiator, say, you know, you could have a web banner and an old website, or you could have a flash, interactive website where you take your users on an experience with music and all the things that seem so dated now,   Michael Hingson ** 20:14 well, and of course, unfortunately, a lot of that content wasn't very accessible, so some of us didn't really get access to a lot of it, and I don't remember whether Adobe really worked to make flash all that accessible. They dealt with other things, but I'm not sure that flash ever really was. Yeah, I'm with you on that. I really, I don't think so.   Aaron Wolpoff, ** 20:38 What we would wind up doing is making parallel websites, but, but then mobile became a thing, and then you'd make a third version of a website, and it just got tedious. And really it's when the iPhone came out. It just it flash got stopped in its tracks, like it was like a week, and then action script, which is the language that it runs on, and all the all the capabilities and proficiencies, just there was no use for it anymore.   Michael Hingson ** 21:07 Well, and and the iPhone came out, as you said, and one of the things that happened fairly early on was that, because they were going to be sued, Apple agreed to make the I devices accessible, and they did something that hadn't really been done up to that time. They set the trend for it. They built accessibility into the operating systems, and they built the ability to have accessibility into the operating systems. The one thing that I wish that Apple would do even a little bit more of than they do, than they do today, although it's better than it used to be, is I wish they would mandate, or require people who are going to put apps in the App Store, for example, to make sure that the apps are accessible. They have guidelines. They have all sorts of information about how to do it, but they don't really require it, and so you can still get inaccessible apps, which is unfortunate,   Aaron Wolpoff, ** 22:09 that is Yeah, and like you said, with Flash, an entire you know, ecosystem had limited to no accessibility, so   Michael Hingson ** 22:16 and making additional on another website, Yeah, a lot of places did that, but they weren't totally equal, because they would make enough of the website, well, they would make the website have enough content to be able to do things, but they didn't have everything that they had on the graphical or flash website, and so It was definitely there, but it wasn't really, truly equal, which is unfortunate, and so now it's a lot better.   Aaron Wolpoff, ** 22:46 Yeah, it is no and I hate to say it, but if it came down to limited time, limited budget, limited everything you want to make something that is usable and efficient, but no, I mean, I can't speak for all developers, but no, it would be hard. You'd be hard pressed to create a an equally parallel experience with full accessibility at the time.   Michael Hingson ** 23:16 Yeah, yeah, you would. And it is a lot better. And there's, there's still stuff that needs to be done, but I think over time, AI is going to help some of that. And it is already made. It isn't perfect yet, but even some graphics and so on can be described by AI. And we're seeing things improve over, over, kind of what they were. So we're making progress, which is good,   Aaron Wolpoff, ** 23:44 yeah, no, I'm really happy about that. And with with AI and AI can go through and parse your code and build in all you know, everything that that needs to happen, there's a lot less excuse for for not making something as accessible as it can   Michael Hingson ** 23:59 be, yeah, but people still ignore it to a large degree. Still, only about 3% of all websites really have taken the time to put some level of accessibility into them. So there's still a lot to be done, and it's just not that magical or that hard, but it's mostly, I think, education. People don't know, they don't know that it can be done. They don't think about it being done, or they don't do it initially, and so then it becomes a lot more expensive to do later on, because you got to go back and redo   Aaron Wolpoff, ** 24:28 it, all right, yeah, anything, anytime you have to do something, something retroactive or rebuild, you're, yeah, you're starting from not a great place.   Michael Hingson ** 24:37 So how long did you work with your friend?   Aaron Wolpoff, ** 24:42 A really long time, because I did the studio, and then I wound up keeping that alive. But going over to the photography side, the company really grew. Had a team of staff photographers, had a team of, like a network of photographers, and. And was doing quite, quite a lot, an abundance of events every year, weddings and corporate and all types of things. So all in, I was with the company till, gosh, I want to say, like, 2014 or so. Wow. Yeah. Yeah.   Michael Hingson ** 25:21 And then what did you go off and do?   Aaron Wolpoff, ** 25:25 So then I worked for an agency, so I got started with creative and, well, rewinding, I got started with financial marketing, with the suit and tie. But then I went into creative, and I've tried pretty much every aspect of marketing I hadn't done marketing automation and email sequences and CRMs and outreach and those types of things. So that was the agency I worked for that was their specialization, which I like, to a degree, but it's, it's not my, not my home base. Yeah, there's, there's people that love and breathe automation. I like having interjecting some, you know, some type of personal aspect into the what you're putting out there. And I have to wrestle with that as ai, ai keeps growing in prominence, like, Where's the place for the human, creative? But I did that for a little while, and then I've been on my own for the past six or seven years.   Michael Hingson ** 26:26 So what is it you do today? Exactly?   Aaron Wolpoff, ** 26:30 So I'm, we'll call it a fractional CMO, or a fractional marketing advisor. So I come in and help companies grow their their marketing and figure themselves out. I've gone I work with large companies. I've kind of gone back to early stage startups and and tech companies. I just find that they're doing really more, a lot more interesting things right now with the market the way it is. They're taking more chances and and they're they're moving faster. I like to move pretty quick, so that's where my head's at. And I'm doing more. We'll call em like CO entrepreneurial ventures with my clients, as opposed to just a pure agency service model, which is interesting. And and I got my own podcast. There you go. Yeah. What's your podcast called? Not to keep you busy, it's called, we fixed it. You're welcome. There you   Michael Hingson ** 27:25 go. And it seems to me, if my memory hasn't failed me, even though I don't take one of those memory or brain supplements, we were on it not too long ago, talking about Uber, which was fun.   Aaron Wolpoff, ** 27:39 We had you on there. I don't know which episode will drop first, this one or or the one you were on, but we sure enjoyed having you on there.   Michael Hingson ** 27:46 Well, it was fun. Well, we'll have to do more of it, and I think it'd be fun to but so you own your own business. Then today,   Aaron Wolpoff, ** 27:53 I do, yeah, it's called Double zebra.   Michael Hingson ** 27:56 Now, how did you come up with that name?   Aaron Wolpoff, ** 27:59 It's two basic elements, so basic, black and white, something unremarkable, but if you can take it and multiply it or repeat it, then you're onto something interesting.   Michael Hingson ** 28:13 Lots of stripes. Yeah, lots of stripes.   Aaron Wolpoff, ** 28:17 And it's always fun when I talk to someone in the UK or Australia, or then they say zebra or zebra, right? I get to hear the way they say it. It's that's fun. Occasionally I get double double zero. People will miss misname it and double zero. That's his   Michael Hingson ** 28:34 company's that. But has anybody called it double Zed yet?   Aaron Wolpoff, ** 28:39 No, that's a new one.   Michael Hingson ** 28:41 Yeah? Well, you never know. Maybe we've given somebody the idea now. Yeah, yeah. Well, so I'm I'm curious. You obviously do a lot to analyze and help people in critique in corporate mishaps. Have you ever seen a particular business mistake that you really admire and just really love, its audacity,   Aaron Wolpoff, ** 29:07 where it came out wrong, but I liked it anyway, yeah, oh, man,   Michael Hingson ** 29:13 let's see, or one maybe, where they learned from their mistake and fixed it. But still, yeah, sure.   Aaron Wolpoff, ** 29:23 Yeah, that's a good one. I like, I like bold moves, even if they're wrong, as long as they don't, you know, they're not harmful to people I don't know. Let's go. I'm I'm making myself old. Let's go back to Crystal crystal. Pepsi, there you go for that. But that was just such a fun idea at the time. You know, we're the new generation and, and this is the 90s, and everything's new now, and we're going to take the color out of out of soda, I know we're and we're going to take it and just make it what you know, but a little unfamiliar, right? Right? It's Crystal Pepsi, and the ads were cool, and it was just very of the moment. Now, that moment didn't last very long, no, and the public didn't, didn't hold on to it very long. But there's, you know, it was, it let you question, and I in a good way, what you thought about what is even a Pepsi. And it worked. It was they brought it back, like for a very short time, five, I want to say five or six years ago, just because people had a nostalgia for it. But yeah, big, big, bold, we're confident this is the new everyone's going to be talking about this for a long time, and we're going to put a huge budget behind it, Crystal Pepsi. And it it didn't, but yeah, I liked it.   Michael Hingson ** 30:45 So why is that that is clearly somebody had to put a lot of effort into the concept, and must have gotten some sort of message that it would be very successful, but then it wasn't,   Aaron Wolpoff, ** 31:00 yeah, yeah. For something like that, you have to get buy in at so many levels. You know, you have an agency saying, this is the right thing to do. You have CD, your leadership saying, No, I don't know. Let's pull back. Whenever an agency gets away with something and and spends a bunch of client money and it's just audacious, and I can't believe they did it. I know how many levels of buy in they had to get, yeah, to say, Trust me. Trust me. And a lot of times it works, you know, if they do something that just no one else had had thought of or wasn't willing to do, and then you see that they got through all those levels of bureaucracy and they were able to pull it off.   Michael Hingson ** 31:39 When it works. I love it. When it doesn't work. I love it, you know, just, just the fact that they did it, yeah, you got to admire that. Gotta admire it. They pulled it off, yeah. My favorite is still ranch flavored Fritos. They disappeared, and I've never understood why I love ranch flavored Fritos. And we had them in New Jersey and so on. And then we got, I think, out to California. But by that time, they had started to fade away, and I still have never understood why. Since people love ranch food so   Aaron Wolpoff, ** 32:06 much, that's a good one. I don't know that. I know those because it does, it does that one actually fill a market need. If there's Doritos, there's, you know, the ranch, I don't know if they were, they different.   Michael Hingson ** 32:17 They were Fritos, but they they did have ranch you know they were, they were ranch flavored, and I thought they were great. Yeah, I don't know. I don't know that one didn't hit because they have, I think they have chili flavor. They have regular. Do they have anything else honey barbecue? I don't know. I don't know, but I do still like regular, but I love ranch flavored the best. Now, I heard last week that Honey Nut Cheerios are going away. General Mills is getting rid of honey nut cheerios. No, is that real? That's what I heard on the news. Okay, I believe you, but I'll look it up anyway. Well, it's interesting. I don't know why, after so many years, they would but there have been other examples of cereals and so on that were around for a while and left and, well, Captain Crunch was Captain Crunch was one, and I'm not sure if lucky charms are still around. And then there was one called twinkles.   Aaron Wolpoff, ** 33:13 And I know all those except twinkles, but I would if you asked me, I would say, Honey Nut Cheerios. There's I would say their sales are better than Cheerios, or at least I would think so, yeah, at least a good portfolio company. Well, who knows, who knows, but I do know that Gen Z and millennials eat cereal a lot less than us older folks, because it takes work to put milk and cereal into a bowl, and it's not pre made, yeah. So maybe it's got to do with, you know, changing eating habits and consumer preferences   Michael Hingson ** 33:48 must be Yeah, and they're not enough of us, older, more experienced people to to counteract that. But you know, well, we'll see Yeah, as long as they don't get rid of the formula because it may come back. Yeah, well, now   Aaron Wolpoff, ** 34:03 Yeah, exactly between nostalgia and reboots and remakes and nothing's gone forever, everything comes back eventually.   Michael Hingson ** 34:10 Yeah, it does in all the work that you've done. Have you ever had to completely rethink and remake your approach and do something different?   Aaron Wolpoff, ** 34:24 Yeah, well, there's been times where I've been on uncharted territory. I worked with an EV company before EVs were a thing, and it was going, actually going head to head with with Tesla. But the thing there's they keep trying to bring it back and crowd sourcing it and all that stuff. It's, but at the time, it was like, I said it was like, which is gonna make it first this company, or Tesla, but, but this one looks like a, it looks, it feels like a spaceship. It's got, like space. It's a, it's, it's really. Be really unique. So the one that that is more like a family car one out probably rightly so. But there was no consumer understanding of not, let alone our preference, like there is now for an EV and what do I do? I have to plug it in somewhere and and all those things. So I had to rethink, you know what? There's no playbook for that yet. I guess I have to kind of work on it. And they were only in prototyping at the point where we came in and had to launch this, you know, teaser and teaser campaign for it, and build up awareness and demand for this thing that existed on a computer at the time.   Michael Hingson ** 35:43 What? Why is Tesla so successful?   Aaron Wolpoff, ** 35:48 Because they spent a bunch of money. Okay, that helps? Yeah, they were playing the long game. They could outspend competitors. They've got the unique distribution model. And they kind of like, I said, retrained consumers into how you buy a car, why you buy a car, and, and I think politics aside, people love their people love their teslas. You don't. My understanding is you don't have to do a whole lot once you buy it. And, and they they, like I said, they had the money to throw at it, that they could wait, wait it out and wait out that when you do anything with retraining consumers or behavior change or telling them you know, your old car is bad, your new this new one's good, that's the most. We'll call it costly and and difficult forms of marketing is retraining behavior. But they, they had the money to write it out and and their products great, you know, again, I'm not a Tesla enthusiast, but it's, it looks good. People love it. I you know, they run great from everything that I know, but so did a lot of other companies. So I think they just had the confidence in what they were doing to throw money at it and wait, be patient and well,   Michael Hingson ** 37:19 they're around there again the the Tesla is another example of not nearly as accessible as it should be and and I recognize that I'm not going to be the primary driver of a Tesla today, although I have driven a Tesla down Interstate 15, about 15 miles the driver was in the car, but, but I did it for about 15 miles going down I 15 and fully appreciate what autonomous vehicles will be able to do. We're way too much still on the cusp, and I think that people who just poo poo them are missing it. But I also know we're not there yet, but the day is going to come when there's going to be a lot more reliability, a lot less potential for accidents. But the thing that I find, like with the Tesla from a passenger standpoint, is I can't do any of the things that a that a sighted passenger can do. I can't unless it's changed in the last couple of years. I can't manipulate the radio. I can't do the other things that that that passengers might do in the Tesla, and I should be able to do that, and of all the vehicles where they ought to have access and could, the Tesla would be one, and they could do it even still using touch screens. I mean, the iPhone, for example, is all touch screen. But Apple was very creative about creating a mechanism to allow a person to not need to look at the screen using VoiceOver, the screen reader on the iPhone, but having a new set of gestures that were created that work with VoiceOver so that I could interact with that screen just as well as you can.   Aaron Wolpoff, ** 38:59 That's interesting that you say that, you know, Apple was working on a car for a while, and I don't know to a fact, but I bet they were thinking through accessibility and building that into every turn, or at least planning to,   Michael Hingson ** 39:13 oh, I'm sure they were. And the reality is, it isn't again. It isn't that magical to do. It would be simple for the Teslas and and other vehicles to do it. But, you know, we're we're not there mentally. And that's of course, the whole issue is that we just societally don't tend to really look at accessibility like we should. My view of of, say, the apple the iPhone, still is that they could be marketing the screen reader software that I use, which is built into the system already. They could, they could do some things to mark market that a whole lot more than they already do for sighted people. Your iPhone rings, um. You have to tap it a lot of times to be able to answer it. Why can't they create a mode when you're in a vehicle where a lot more of that is verbally, spoken and handled through voice output from the phone and voice input from you, without ever having to look at or interact with the screen.   Aaron Wolpoff, ** 40:19 I bet you're right, yeah, it's just another app at that point   Michael Hingson ** 40:22 well, and it's what I do. I mean, it's the way I operate with it. So I just think that they could, they could be more creative. There's so many examples of things that begin in one way and alter themselves or become altered. The typewriter, for example, was originally developed for a blind Countess to be able to communicate with her lover without her husband finding out her husband wasn't very attentive to her anyway. But the point is that the, I think the lover, created the this device where she could actually sit down and type a letter and seal it and give it to a maid or someone to give to, to her, her friend. And that's how the typewriter other other people had created, some examples, but the typewriter from her was probably the thing that most led to what we have today.   Aaron Wolpoff, ** 41:17 Oh, I didn't know that. But let me Michael, let me ask you. So I was in LA not too long ago, and they have, you know, driverless vehicles are not the form yet, but they we, I saw them around the city. What do you think about driverless vehicles in terms of accessibility or otherwise?   Michael Hingson ** 41:32 Well, again, so, so the most basic challenge that, fortunately, they haven't really pushed which is great, is okay, you're driving along in an autonomous vehicle and you lose connection, or whatever. How are you going to be able to pull it off to the side of the road? Now, some people have talked about saying that there, there has to be a law that only sighted people could well the sighted people a sighted person has to be in the vehicle. The reality is, the technology has already been developed to allow a blind person to get behind the wheel of a car and have enough information to be able to drive that vehicle just as well, or nearly as well, as a sighted person. But I think for this, from the standpoint of autonomousness, I'm all for it. I think we're going to continue to see it. It's going to continue to get better. It is getting better daily. So I haven't ridden in a fully autonomous vehicle, but I do believe that that those vehicles need to make sure, or the manufacturers need to make sure that they really do put accessibility into it. I should be able to give the vehicle all the instructions and get all the information that any sighted person would get from the vehicle, and the technology absolutely exists to do that today. So I think we will continue to see that, and I think it will get better all the way around. I don't know whether, well, I think they that actually there have been examples of blind people who've gotten into an autonomous vehicle where there wasn't a sighted person, and they've been able to function with it pretty well. So I don't see why it should be a problem at all, and it's only going to get   Aaron Wolpoff, ** 43:22 better. Yeah, for sure. And I keep thinking, you know, accessibility would be a prior priority in autonomous vehicles, but I keep learning from you, you know you were on our show and and our discussions, that the priorities are not always in line and not always where they necessarily should   Michael Hingson ** 43:39 be. Well. And again, there are reasons for it, and while I might not like it, I understand it, and that is, a lot of it is education, and a lot of it is is awareness. Most schools that teach people how to code to develop websites don't spend a lot of time dealing with accessibility, even though putting all the codes in and creating accessible websites is not a magically difficult thing to do, but it's an awareness issue. And so yeah, we're just going to have to continue to fight the fight and work toward getting people to be more aware of why it's necessary. And in reality, I do believe that there is a lot of truth to this fact that making things more accessible for me will help other people as well, because by having not well, voice input, certainly in a vehicle, but voice output and so on, and a way for me to accessibly, be able to input information into an autonomous vehicle to take to have it take me where I want to go, is only going to help everyone else as well. A lot of things that I need would benefit sighted people so well, so much.   Aaron Wolpoff, ** 44:56 Yeah, you're exactly right. Yeah, AI assisted. And voice input and all those things, they are universally loved and accepted now, yeah,   Michael Hingson ** 45:07 it's getting better. The unemployment rate is still very high among, for example, employable blind people, because all too many people still think blind people can't work, even though they can. So it's all based on prejudice rather than reality, and we're, we're, we're just going to have to continue to work to try to deal with the issues. I wrote an article a couple of years ago. One of the things where we're constantly identified in the world is we're blind or visually impaired. And the problem with visually impaired is visually we're not different simply because we don't see and impaired, we are not we're getting people slowly to switch to blind and low vision, deaf people and hard of hearing people did that years ago. If you tell a deaf person they're hearing impaired, they're liable to deck you on the spot. Yeah, and blind people haven't progressed to that point, but it's getting there, and the reality is blind and low vision is a much more appropriate terminology to use, and it's not equating us to not having eyesight by saying we're impaired, you know. So it's it's an ongoing process, and all we can do is continue to work at it?   Aaron Wolpoff, ** 46:21 Yeah, no. And I appreciate that you do. Like I said, education and retraining is, is call it marketing or call it, you know, just the way people should behave. But it's, that's, it's hard. It's one of the hardest things to do.   Michael Hingson ** 46:36 But, you know, we're making progress, and we'll, we'll continue to do that, and I think over time we'll we'll see things improve. It may not happen as quickly as we'd like, but I also believe that I and other people who are blind do need to be educators. We need to teach people. We need to be patient enough to do that. And you know, I see so often articles written about Me who talk about how my guide dog led me out of the World Trade Center. The guide dog doesn't lead anybody anywhere. That's not the job of the dog. The dog's job is to make sure that we walk safely. It's my job to know where to go and how to get there. So a guide dog guides and will make sure that we walk safely. But I'm the one that has to tell the dog, step by step, where I want the dog to go, and that story is really the crux of what I talk about many times when I travel and speak to talk to the public about what happened in the World Trade Center, because I spent a lot of time learning what I needed to do in order to escape safely and on September 11, not ever Having anticipated that we would need that kind of information, but still preparing for it, the mindset kicked in, and it all worked well.   Aaron Wolpoff, ** 47:49 You You and I talked about Uber on on my show, when you came on, and we gave them a little ding and figured out some stuff for them, what in terms of accessibility, and, you know, just general corporate citizenship, what's what's a company that, let's give them a give, give, call them out for a good reason? What's a company that's doing a good job, in your eyes, in your mind, for accessibility, maybe an unexpected one.   Michael Hingson ** 48:20 Well, as I mentioned before, I think Apple is doing a lot of good things. I think Microsoft is doing some good I think they could do better than they are in in some ways, but they're working at it. I wish Google would put a little bit more emphasis on making its you its interface more more usable to you really use the like with Google Docs and so on. You have to hurt learn a whole lot of different commands to make part of that system work, rather than it being as straightforward as it should be, there's some new companies coming up. There's a new company called inno search. Inno search.ai, it was primarily designed at this point for blind and low vision people. The idea behind inner search is to have any a way of dealing with E commerce and getting people to be able to help get help shopping and so on. So they actually have a a phone number. It's, I think it's 855, shop, G, P, T, and you can go in, and you can talk to the bot and tell it what you want, and it can help fill up a shopping cart. It's using artificial intelligence, but it understands really well. I have yet to hear it tell me I don't understand what you want. Sometimes it gives me a lot of things that more than I than I'm searching for. So there, there's work that needs to be done, but in a search is really a very clever company that is spending a lot of time working to make. Sure that everything that it does to make a shopping experience enjoyable is also making sure that it's accessible.   Aaron Wolpoff, ** 50:08 Oh, that's really interesting. Now, with with my podcast, and just in general, I spend a lot of time critiquing companies and and not taking them to test, but figuring out how to make them better. But I always like the opportunity to say you did something well, like even quietly, or you're, you know, people are finding you because of a certain something you didn't you took it upon yourselves to do and figure out   Michael Hingson ** 50:34 there's an audio editor, and we use it some unstoppable mindset called Reaper. And Reaper is a really great digital audio workstation product. And there is a whole series of scripts that have been written that make Reaper incredibly accessible as an audio editing tool. It's really great. It's about one of the most accessible products that I think I have seen is because they've done so well with it, which is kind of cool.   Aaron Wolpoff, ** 51:06 Oh, very nice. Okay, good. It's not even expensive. You gave me two to look, to pay attention to, and, you know, Track, track, along with,   Michael Hingson ** 51:16 yeah, they're, they're, they're fun. So what do people assume about you that isn't true or that you don't think is true?   Aaron Wolpoff, ** 51:25 People say, I'm quiet at times, guess going back to childhood, but there's time, there's situation. It's it's situational. There's times where I don't have to be the loudest person in the room or or be the one to talk the most, I can hang back and observe, but I would not categorize myself as quiet, you know, like I said, it's environmental. But now I've got plenty to say. You just have to engage me, I guess.   Michael Hingson ** 51:56 Yeah, well, you know, it's interesting. I'm trying to remember   Michael Hingson ** 52:04 on Shark Tank, what's Mark's last name, Cuban. Cuban. It's interesting to watch Mark on Shark Tank. I don't know whether he's really a quiet person normally, but I see when I watch Shark Tank. The other guys, like Mr. Wonderful with Kevin are talking all the time, and Mark just sits back and doesn't say anything for the longest period of time, and then he drops a bomb and bids and wins. Right? He's just really clever about the way he does it. I think there's a lot to be said for not just having to speak up every single time, but rather really thinking things through. And he clearly does that,   Aaron Wolpoff, ** 52:46 yeah, yeah, you have to appreciate that. And I think that's part of the reason that you know, when I came time to do a podcast, I did a panel show, because I'm surrounded by bright, interesting, articulate people, you included as coming on with us and and I don't have to fill every second. I can, I can, I, you know, I can intake information and think for a second and then maybe have a   Michael Hingson ** 53:15 response. Well, I think that makes a lot of sense, doesn't it? I mean, it's the way it really ought to be.   Aaron Wolpoff, ** 53:20 Yeah, if you got to fill an hour by yourself, you're always on, right?   Michael Hingson ** 53:26 Yeah, I know exactly what you mean. I know when I travel to speak. I figure that when I land somewhere, I'm on until I leave again. So I always enjoy reading books, especially going and coming on airplanes. And then I can be on the whole time. I am wherever I have to be, and then when I get on the airplane to come home, I can relax again.   Aaron Wolpoff, ** 53:45 Now, I like that. And I know, you keynote, I think I'd rather moderate, you know, I'll say something when I have something to say, and let other people talk for a while. Well, you gotta, you have a great story, and you're, you know, I'm glad you're getting it out there.   Michael Hingson ** 53:58 Well, if anybody needs a keynote speaker. Just saying, for everybody listening, feel free to email me. I'd love to hear from you. You can email me at Michael H i@accessibe.com or speaker at Michael hingson.com always looking for speaking engagements. Then we got that one in. I'm glad, but, but you know, for you, is there a podcast episode that you haven't done, that you really want to do, that just seems to be eluding you?   Aaron Wolpoff, ** 54:28 There are a couple that got away. I wanted to do one about Sesame Street because it was without a it was looking like it was going to be without a home. And that's such a hallmark of my childhood. And so many, yeah, I think they worked out a deal, which is probably what I was going to propose with. It's like a CO production deal with Netflix. So it seems like they're safe for the foreseeable future. But what was the other I think there's, there's at least one or two more where maybe the guests didn't line up, or. Or the timeliness didn't work. I was going to have someone connected to Big Lots. You remember Big Lots? I think they're still around to some degree, but I think they are, come on and tell me their story, because they've, you know, they've been on the brink of extinction for a little while. So it's usually, it's either a timing thing, with the with with the guest, or the news cycle has just maybe gone on and moved past us.   Michael Hingson ** 55:28 But, yeah, I know people wrote off Red Lobster for a while, but they're still around.   Aaron Wolpoff, ** 55:35 They're still around. That would be a good one. Yeah, their endless shrimp didn't do them any favors. No, that didn't help a whole lot, but it's the companies, even the ones we've done already, you know, they they're still six months later. Toilet hasn't been even a full year of our show yet, but in a year, I bet there's, you know, we could revisit them all over again, and they're still going to find themselves in, I don't know, hot water, but some kind of controversy for one reason or another. And we'll, we'll try to help them out again.   Michael Hingson ** 56:06 Have you seen any successes from the podcast episodes where a company did listen to you and has made some changes?   Aaron Wolpoff, ** 56:15 I don't know that. I can correlate one to one. We know that they listen. We can look at the metrics and where the where the list listens, are coming from, especially with LinkedIn, gives you some engagement and tells you which companies are paying attention. So we know that they are and they have now, whether they took that and, you know, implemented it, we have a disclaimer saying, Don't do it. You know, we're not there to give you unfiltered legal advice. You know, don't hold us accountable for anything we say. But if we said something good and you like it, do it. So, you know, I don't know to a T if they have then we probably given away billions of dollars worth of fixes. But, you know, I don't know the correlation between those who have listened and those who have acted on something that we might have, you know, alluded to or set out, right? But it has. We've been the times that we take it really seriously. We've we've predicted some things that have come come to pass.   Michael Hingson ** 57:13 That's cool, yeah. Well, you certainly had a great career, and you've done a lot of interesting things. If you had to suddenly change careers and do something entirely different from what you're doing, what would it be?   Aaron Wolpoff, ** 57:26 Oh, man, my family laughs at me, but I think it would be a furniture salesman. There you go. Yeah, I don't know why. There's something about it's just enough repetition and just enough creativity. I guess, where people come in, you tell them, you know you, they tell you their story, you know, you get to know them. And then you say, Oh, well, this sofa would be amazing, you know, and not, not one with endless varieties, not one with with two models somewhere in between. Yeah, I think that would be it keeps you on your feet.   Michael Hingson ** 58:05 Furniture salesman, well, if you, you know, if you get too bored, math is homes and Bob's furniture probably looking for people.   Aaron Wolpoff, ** 58:12 Yeah, I could probably do that at night.   Michael Hingson ** 58:18 What advice do you give to people who are just starting out, or what kinds of things do you would you give to people we have ideas and thoughts?   Aaron Wolpoff, ** 58:27 So I've done a lot of mentoring. I've done a lot of one on one calls. They told I always work with an organization. They told me I did 100 plus calls. I always tell people to take use the create their own momentum, so you can apply for things, you can stand in line, you can wait, or you can come up with your own idea and test it out and say, I'm doing this. Who wants in? And the minute you have an idea, people are interested. You know, you're on to something. Let me see what that's all about. You know, I want to be one of the three that you're looking for. So I tell them, create their own momentum. Try to flip the power dynamic. So if you're asking for a job, how do you get the person that you're asking to want something from you and and do things that are take on, things that are within your control?   Michael Hingson ** 59:18 Right? Right? Well, if you had to go back and tell the younger Aaron something from years ago, what would you give him in the way of advice?   Aaron Wolpoff, ** 59:30 Be more vulnerable. Don't pretend you know everything. There you go. And you don't need to know everything. You need to know what you know. And then get a little better and get a little better.   Michael Hingson ** 59:43 One of the things that I constantly tell people who I hire as salespeople is you can be a student, at least for a year. Don't hesitate to ask your customers questions because they're not out to. Get you. They want you to succeed. And if you interact with your customers and you're willing to learn from them, they're willing to teach, and you'll learn so much that you never would have thought you would learn. I just think that's such a great concept.   Aaron Wolpoff, ** 1:00:12 Oh, exactly right. Yeah. As soon as I started saying that to clients, you know, they would throw out an industry term. As soon as I've said I don't know what that is, can you explain it to me? Yeah? And they did, and the world didn't fall apart. And I didn't, you know, didn't look like the idiot that I thought I would when we went on with our day. Yeah, that whole protective barrier that I worked so hard to keep up as a facade, I didn't have to do it, and it was so freeing. Yeah, yeah, yeah,   Michael Hingson ** 1:00:41 I hear you. Well, this has been fun. We've been doing it for an hour. Can you believe it? Oh, hey, that was a quick hour. I know it was a lot of fun. Well, I want to thank you for being here, and I want to thank you all for listening. Please give us a five star rating wherever you're listening or watching. We really appreciate it. We value your thoughts. I'd love to hear from you and get your thoughts on our episode today. And I'm sure Aaron would like that as well, and I'll give you an email address in a moment. But Aaron, if people want to reach out to you and maybe use your services, how do they do that?   Aaron Wolpoff, ** 1:01:12 Yeah, so two ways you can check me out, at double zebra, z, E, B, R, A, double zebra.com and the podcast, I encourage you to check out too. We fixed it. Pod.com, we fixed it.   Michael Hingson ** 1:01:25 Pod.com, there you go. So reach out to Aaron and get marketing stuff done and again. Thank you all. My email address, if you'd like to talk to us, is Michael, H, I m, I C, H, A, E, L, H, I at accessibe, A, C, C, E, S, S, i, b, e.com, and if you know anyone else who you think ought to be a guest on our podcast, we'd love it if you give us an introduction. We're always looking for people, so please do and again. Aaron, I just want to thank you for being here. This has been a lot of fun.   Aaron Wolpoff, ** 1:01:58 That was great. Thanks for having me. Michael,   **Michael Hingson ** 1:02:05 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.

We talk Taylor, the Fair, and Juanita has a rant about sex drive.

"Three Things You Need to Know"...Democratic convention day one - already in-fighting...ranking Fritos flavors...texts...man accused of using skid steer against neighbor.See omnystudio.com/listener for privacy information.

¿Quién es este tío? ¿Javier qué? ¿Vivo? Bueno, vivo está un rato, porque solo pone temazos. En la sesión de hoy, más concretamente estos...Turnstile - SOLEJeff Rosenstock - FUTURE IS DUMBBob Vylan - Makes Me ViolentViagra Boys - Man Made of MeatPUP - DVPInternet Girl - TREAT HIM LIKE A BABYunderscores - Old money bitchgabby start - ParkourYvette Young - outta sight, outta mindtsubi club - laced upAries - SNAKE EYEStorr - gum!Porter Robinson - Mona Lisadefsharp - Faked it this muchsaoirse dream - down in flamesMellowpunk - Kar Sych100 gecs - Doritos & FritosLinkin Park - Two FacedLimp Bizkit - FaithKorn - Ball TongueRage Against The Machine - Sleep Now In the FireIncubus - Take Me to Your LeaderDeftones - my mind is a mountainSystem Of A Down - AerialsSkindred - NobodyIll Niño - How Can I LiveX-Ecutioners - It's Goin' Down (feat. Mike Shinoda & Mr. Hahn)Joey Valence & Brae - HYPERYOUTHCheese People - Ua-a-a!Balming Tiger - BuriburiMy Chemical Romance - Bulletproof HeartBilly Talent - Devil in a Midnight MassPierce The Veil - Bulls In The BronxEscuchar audio

En este episodio profundizamos en lo que pasa en tu cuerpo cuando combinas fritos y alcohol en verano: cómo sabotea tus esfuerzos, por qué te hinchas y pierdes motivación, y qué puedes hacer sin dejar de disfrutar con conciencia 💡. Te contamos: El impacto de las grasas de mala calidad y los aceites reutilizados Cómo el alcohol frena tu metabolismo y se acumulan calorías ⚖️ El desequilibrio de macros y qué te deja corto en proteínas reales Efectos en tu ánimo y cómo no decaer mentalmente Estrategias reales para seguir disfrutando sin sabotearte: comidas inteligentes, actividad física, planificación y ajuste suave ¡Vamos a darlo todo, Máquina! Si te mola, acompáñanos en este viaje hacia un cuerpo fuerte y consciente 🌿. Si quieres trabajar con nosotros, te animamos a hacerlo en malagaentrena.com

Luis Herrero entrevista a Marcelo Mastroianni, representante del Disguntig Food Museum de España.

Com Joana Azevedo e Diogo Beja

I just want to eat my Fritos and drink my fucking Diet Coke   Intro and Outro Music by  Corpus Earthling: https://corpusearthling.bandcamp.com/

A paixão pelos fritos é universal e pode aparecer onde menos esperamos. Os espanhóis fritam bem, sem dúvida. Mas também os japoneses (veja-se a polme da tempura). E os chineses (o peixe com molho agridoce). E os brasileiros (pastéis de feira, coxinha). E vários povos do Médio Oriente (falafel, kibe). E os americanos (frango frito). E os argentinos (milanesa). Ricardo Dias Felner sempre sentiu grande prazer fisiológico com comidas douradas em geral, não apenas as de pão ralado. São os fritos, todos os fritos, que o põem a salivar de alegria. E os fritos não têm género, nem nação. São bons de todo o tipo. No mundo inteiro. Uma volta ao mundo dos petiscos dourados no novo episódio do podcast 'O Homem que Comia Tudo'. See omnystudio.com/listener for privacy information.

Tuesday, June 10, 2025 The Dominant Duo – Total Dominance Hour -Al is getting "pudgy", Fritos & beer diet, Finals TV ratings, US Open-Rory and more. Follow the Sports Animal on Facebook, Instagram and X PLUS Jim Traber on Instagram, Berry Tramel on X and Dean Blevins on X Follow Tony Z on Instagram and Facebook Listen to past episodes HERE! Follow Total Dominance Podcasts on Apple, Google and SpotifySee omnystudio.com/listener for privacy information.

Send us a textTime to dust off your history books (and your Doritos)! Andrea and Ryan are diving into some of the most magical (?) pop culture moments ever—from a presidential resignation that rocked America to a band breakup that broke our hearts. Plus: the invention of a legendary snack, and the mysterious vanishing of one very beloved animatronic.Plus, or new Reddit Rabbit Hole continues!Follow us @disneyinsideoutpodcast

Esta semana repasamos las novedades de Android, Apple, Xiaomi, la ComicCon, Youtube premium y las noticias mas importante del mundo de la tecnología sin dejar de lado a Microsoftt y sus despidos, Fortnite y su guerra con Apple o el meme que está siendo HBO con su app. No te lo pierdas porque son temas muy interesantes! Para mas información: www.frikismopuro.com Link de Amazon: https://amzn.to/35q5ixk Link de Patreon: https://www.patreon.com/FrikismoPuro Link de Telegram: https://t.me/FrikismoPuro_Comentarios

On Today's episode of Laugh Not To Cry, Jeremy follows a train of non-sequesters from stinky feet all the way to tariffs!Follow the pod here: linktr.ee/laughnottocry Send emails here: laughnottocry@gmail.com

Catherine wanted us to try a favorite snack of hers for Mash it Up Monday! She likes Fritos dipped in French's yellow mustard!

Send us a textIn this episode, Brittany dives into the rich, oozy magic of Quinta—a decadent, spruce-wrapped cheese from the women-owned Point Reyes Farmstead Cheese Company. Join her as she chats with Erin, Sales Manager at Point Reyes, about the happy accident that gave birth to this fan-favorite cheese, now celebrating its fifth birthday during the company's 25th anniversary year!We'll unpack what makes Quinta so unique, from its tea soaked spruce wrapped exterior to its luscious, spoonable interior. Expect some seriously fun and unexpected pairing ideas (spoiler: there's Fritos involved) and bite-sized cheese facts that will make you the most interesting person at your next wine night.Whether you're a cheese novice or a seasoned curd nerd, this episode is packed with joy, stories, and delicious inspiration. Hit play and hop on the bandwagon of falling in love with Quinta.

Nick and Kyle recap the week in Heathcliff! We also discuss Dan Aykroyd, Fritos, and AI. Send us feedback on twitter @HeathcliffRecap or send us an email at HeathcliffRecap@gmail.com! Our theme song is Heathcliff's Meat Song by Louie Zong! Check him out at louiezong.com. Comics featured in the episode: March 21, 2025: https://www.gocomics.com/heathcliff/2025/03/21 March 22, 2025: https://www.gocomics.com/heathcliff/2025/03/22 March 24, 2025: https://www.gocomics.com/heathcliff/2025/03/24 March 25, 2025: https://www.gocomics.com/heathcliff/2025/03/25 March 26, 2025: https://www.gocomics.com/heathcliff/2025/03/26 March 27, 2025: https://www.gocomics.com/heathcliff/2025/03/27

I have been looking forward to talking with our guest, Louise Baxter, for several months. I met Louise through one of our regular podcast guest finders, accessiBe's own Sheldon Lewis. Louise has always lived in Sydney Australia although she has done her share of traveling around the world. She attended some college at night although she never did complete a college degree. Don't let that prejudice you, however. Her life experiences and knowledge rival anyone whether they have a college degree or not.   While attending college Louise worked in clerical positions with some marketing firms. Over time she attained higher positions and began working as a brand or product manager for a number of large well-known companies.   At some point she decided that she wanted to bring a more human-service orientation to her work and left the commercial world to work in not for profit organizations. Part of her work was with the Starlight Foundation in Australia, but she didn't feel she was challenged as much as she wanted to be. So, in 2007 she left Starlight, but in 2009 the Starlight board convinced her to come back as the CEO of the organization.   Louise has brought an extremely positive thinking kind of management style to her work. Starlight in general has to be quite positive as it works to ease the burden of sick children in hospitals and at home. You will get to hear all about Captain Starlight and all the many ways the foundation Louise directs has such a positive impact on sick children around Australia. The life lessons Louise discusses are relevant in any kind of work. I am certain you will come away from this episode more inspired and hopefully more positive about your own life and job.       About the Guest:   LOUISE BAXTER is Chief Executive Officer, Starlight Children's Foundation. Louise has significant experience in senior roles in the commercial and NFP sectors and is described as an “inspiring and authentic leader”. In 2009 Louise returned to the NFP sector as Starlight's Chief Executive Officer and Executive Director. Louise's focus on exceptional experiences and relationships has seen improved metrics across all areas of Starlight. Louise is regularly asked to speak on topics such a positivity, organisational resilience, diversity, and innovation. She is passionate about the creation of organisational purpose and believes this is key to delivering maximum impact through people. She practices positive leadership and has been successful in developing high performing teams within a culture where change is embraced, and innovation is embedded.   Always thinking like a marketer…. Louise's personal journey and reasons behind the shift from corporate to the For Purpose sector. After more than 20 years in marketing and advertising in roles at ARNOTTS, Accor & Johnson & Johnson & in agencies such as Leo Burnett working on brands from Mortein to Coco pops, Louise's journey and the insights she brings as CEO are unique. The very first time Louise became aware of Starlight was actually doing a promotion for one of her clients (when she was in sales/marketing) who was partnering with Starlight. Just seeing the work of Starlight, made her feel so pleased that there was now something that changed and reframed the hospitalization and treatment experience for families like a family she knew as a child with a child suffering from leukemia.    The business acumen needed to thrive and succeed in the For Purpose sector. Often the perception is NFP is a step into the slow lane. Far from it. Louise refers to leading Starlight as if it is in ‘eternal start up mode' and bringing business acumen, finding ways to be efficient and driving growth.     Our business… is the business of brightening lives…. The business growth and success of Starlight since she began from 65 people & 120,000 positive experiences delivered to children, to a team of more than 300 delivering over 1million++ positive Starlight experiences to seriously ill children including more than 13,000 children's Starlight wishes granted.   Louise has lead Starlight through some of the most challenging times. Her positive impact has seen Starlight grow from strength to strength. Starlight enjoys a tremendously creative and innovative culture. Including ‘Most Innovative Company' accolade - an achievement which was achieved under Louise's Leadership.   Starlight Programs growth will be stronger over the next 3 years than it would have been without Covid as programs which Transform and Connect rebuild and programs which Entertain grow. As does fundraising as we layer our face-to-face events back over our digital innovations which have taken off.  We have our creative/innovative culture to thank for this. Stories of personal connections made with Starlight children & families who began their journey more than 20 years ago and flourished thanks to the work of Starlight, including now adults Nathan Cavaleri and Dylan Allcott OAM.   Over the years Louise has been personally involved in many of Starlight's fundraising campaigns, once literally putting her body on the line as she flew over the handlebars and was carried away from the cycling course injured on Great Adventure Challenge.     Storytelling is at the heart of Starlight's success, growth & behind the organisations' ability to connect its stakeholders to its purpose. Louise's has largely led this approach to drive advocacy, differentiation & brand recognition – now one of Australia's most recognised children's charities Passionate about DEI: One of the first things Louise did as CEO was to deliberately approach diversity at Starlight and this continues today. To effectively support the people & families we support, our team members need to reflect this. DEI is addressed at every level.. Inc Board & Exec split to Captains in SER.    Louise considers herself very lucky – her birthday is actually on International Women's Day: IWD, 8 March. She is an active member of Chief Executive Women, an advocate for female empowerment & equity and in incredible role model.   Ways to connect with Louise:   Starlight Children's Foundation Australia Website: www.starlight.org.au Louise Baxter's LinkedIn: www.linkedin.com/in/louisebaxter   About the Host:   Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/   https://www.facebook.com/accessibe/       Thanks for listening!   Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast   If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset .   Leave us an Apple Podcasts review   Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.       Transcription Notes:   Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson ** 01:20 Well, hi everyone. Welcome once again to unstoppable mindset where inclusion, diversity and the unexpected meet. It's a fun thing to say I am your host. Mike Hingson, our guest today is the CEO of the starlight foundation in Australia, Louise Baxter, we met Louise through Sheldon Lewis and accessibe, which is always fun. Sheldon is a good supplier of folks, and we can't complain a bit about that. It's a good thing. And so today we're going to learn about Starlight Foundation, and we're going to learn about Louise, and we'll see what else we learned. That's why it's often called the unexpected. Meet anyway, Louise, welcome to unstoppable mindset. We're really glad you're here.   Louise Baxter ** 02:04 Thank you, Michael, it's lovely to be here.   Michael Hingson ** 02:08 Well, why don't we start the way I love to start. Why don't you tell us kind of about the early Louise growing up and some of those sorts of things and adventures you got into, or anything that you want to divulge? Okay,   Louise Baxter ** 02:20 alright. Well, I live in Sydney, Australia, and have done my whole life I've traveled a lot, but I've remained here in Sydney. And so life in Sydney was just blissful. And I think what I remember most is just having fun with my friends. It was back in the day where, as a child, you'd leave home on your bike early in the morning, and nobody expected you back till later, often in the afternoon, before dinner, and we had Bush nearby. I can remember catching tadpoles I sailed from the age of eight. My father was a skiff sailor here in Australia and and I had my first time in a Sabo at age eight, we went to the beach a lot, so there was surfing and fun in the sun. I played a lot of sports. So I'm a netball player, which is kind of similar to basketball, but a bit different. I played squash, so a lot of things happening, a very busy life, and I grew up. And I think this is the important thing with parents who were not well off themselves, but were, I mean, we were. We had a lovely life, but they were always raising funds, and our house was a center for raising funds for people who were less fortunate, or that helping out with the local netball club and things like that. So, so I grew up with parents who were very committed to working hard but always giving back, even though they weren't, you know, high net worth people themselves. So I think that's, you know, a great basis for for who I am today.   Michael Hingson ** 04:18 So you went to school and and all those sorts of things like everybody else did. How did your attitude about dealing with people who were probably less fortunate than many and so on really affect what you did in school? Or did you really sort of hone that found that that that spirit later? No,   Louise Baxter ** 04:42 no, I was always involved at school and raising funds. And even, you know, it took us a couple of busses to get to the beach back in the day. So I was in a local youth group, and we made a decision to raise the funds so that we could have one of the fathers, so that we could. Buy a bus, have one of the fathers drive the bus and get us to the beach on Saturday in quick time. So always looking for ways to never taking no or that's hard for an answer, I suppose, always being able to be part of the solution and get things done. So that was happening while I was at school as well.   Michael Hingson ** 05:21 That's kind of cool. So you bought a bus so that everybody could get to the beach. How many people were there that had to get there and use the bus? We   Louise Baxter ** 05:28 had about 40 or 50 people. And during the school holidays, we convinced one of the, a couple of the parents to take us on a trip through far west into, I'm supposing, what into our outback. So we went into kind of desert type lands, and we camped and a shearing a sheep station let us sleep in the shearing sheds overnight. So that was quite an adventure as well. And we did that for one school holidays on that bus.   Michael Hingson ** 06:02 So was the the bus? Well, who owned the bus was it? Was it a school bus, or who owned it   Louise Baxter ** 06:09 the youth group that we, the group did fundraising? Yeah,   Michael Hingson ** 06:13 cool, yeah. That's pretty unique.   Louise Baxter ** 06:17 I have great memories of that with, you know, green tree frogs in the toilets. Whenever you went to use a bathroom, they were always there looking at you and all of those kind of funny things that you remember, you know, watching and learning farm life and seeing some of the animals sitting on the fence while they were being branded and castrated and all kinds of things, but from as a city kid that was that was really valuable,   Michael Hingson ** 06:47 pretty and unique, but certainly the experience was well worth it, as long as you embraced   Speaker 1 ** 06:53 it. Yes, exactly, yeah. So   Michael Hingson ** 06:57 does that bus still exist today? Or does the youth group still exists now with new youth, that's a very long time ago. Michael, well, I didn't know whether it might have continued with new youth,   Louise Baxter ** 07:07 no. And I, you know, moved locations in Sydney, so I'm not quite sure what's happening there. Now, it'd   Michael Hingson ** 07:14 be exciting if new youth came along and took it over, but yeah, things happen and things evolve.   Louise Baxter ** 07:22 I'm just gonna say their parents probably drive them everywhere now. Yeah, it's   Michael Hingson ** 07:26 gonna say probably the adventure isn't quite the same as it used to be. No   Louise Baxter ** 07:30 exactly,   Michael Hingson ** 07:31 and, and that has its pluses, I suppose, and its minuses, but there, there are also more scary things in one sense in the world now than there used to be. Don't you think,   Louise Baxter ** 07:43 yeah, there are, well, there could be, or maybe, maybe we know more about it now because of our media and communications. So you know, all the kind of predators that impact you as children were around then, I suppose the accidents in cars are up because use of cars has increased. So, yeah, there are. There are different things that impact people nowadays. But us human beings, we're pretty resilient and and we always work out a way through, yeah, well, there's also, there's also a story from my childhood that I think is very relevant for what I do at Starlight, and that story is that you know how you have those family friends, who you grow up with, and you go on holidays with, etc. Well, that family for us, their eldest son was diagnosed with cancer, and back then, survival rates for cancer were very different to what they are today, and much lower. And he died when I was about 12, but as a child, I observed him suffering the pain of the treatment, and there was nothing like Starlight back then. And I saw also the impact that his illness had on his family. And I often think back to him, to those moments now that I'm at Starlight, because Starlight would have changed that situation and made it very different and far more positive for that boy and his family, and I think about about him and what they went through kind of regularly. So it's one of those things that's a childhood. It's a lived experience from my childhood, which, you know still kind of resonates with me today.   Michael Hingson ** 09:44 Well, yeah, and you know, we're, we're constantly evolving. So you can, you can think about that, and you can think about what might have been, but at the same time, the the real issue is, what have you learned? And. How can you now take it forward? And I think, as I said, that's all about embracing the adventure,   Louise Baxter ** 10:04 absolutely, absolutely and so absolutely take that forward,   Michael Hingson ** 10:09 yeah, which is really what you have to do. So you went to college, I assume, yeah.   Louise Baxter ** 10:15 And I actually went part time at night, so I actually went straight into a work environment. And for an organization, and was in the marketing team, just doing basic clerical work, and then I studied part time at night, so did a bit differently.   Michael Hingson ** 10:33 Yeah, well, did you end up eventually getting a degree? No,   Louise Baxter ** 10:37 I have no degree. Which is, which is something that's not, is very unusual in the United States. I know, oh, I don't know   Michael Hingson ** 10:49 that it's that unusual. But the the other side of it is that what you learn and how you put it to use and how you evolve is pretty significant. And that's, of course, part of the issue. Not everyone has a college degree, and sometimes the people with college degrees aren't necessarily the the brightest spots in the constellation either. Absolutely, it's,   Louise Baxter ** 11:13 yeah, there's a lot through lived experience, but I have, yeah, I've studied at various times, and most recently, I was awarded a scholarship. And I've had the experience of doing two short courses at Stanford University in the States, and I'm now on the board of the Stanford Australia Foundation, and so that's been a wonderful experience as a mature age student.   Michael Hingson ** 11:42 That's fair. Yeah, I just recently was inducted into Phi Beta Kappa, which formed the chapter at my university the year I was leaving, so I was able to go to the organizing meeting, but that was it, because then I got my master's degree and left and through circumstances, it was learned that all that happened. So last year, I was called and asked if I wanted to become an alumni member. So I got to be so I finally got to be a member of fraternity. Well, there you go. Congratulations. Well, it's a lot of fun, yeah, and I, and I treasure it and honor it a great deal, and spent a day down at my old university. I haven't really spent a lot of time there since graduating, well, back in 1976 with my master's degree in some business courses. So it's been 48 years. So there you go. Time flies. Well, so what did you do? So you you were working in the marketing world, in a clerical sort of thing, and what did you do from there? I   Louise Baxter ** 12:55 then became an assistant brand manager, a brand manager or product manager, whatever you want to call it, and I worked at Reckitt and Coleman. I worked at Johnson and Johnson and at Arnot snack foods. And Arnot snack foods was interesting because it was a joint venture with Pepsi foods from the US, because they were interested in the biscuit technology from Arnott's, and Arnot was interest interested in their snack food technology. And so what we had was a situation where we were sharing our expertise, and as a result, I was on the team, and we launched Cheetos, Fritos, Doritos into Australia, so they didn't exist here prior to that. Obviously Johnson and Johnson also, you know, big multinational, as is reckoned and Coleman. And then, after a number of years working on client side, I decided I wanted to move to the agency world. And I moved to Leo Burnett advertising agency, where I stayed for a decade. I was on the board there. I managed accounts like the Proctor and Gamble and kill on businesses as well as local businesses like tourism businesses and and wine so hospitality businesses here in Australia, very big wine company and and also the United distillers business back then. So had a lot of experience from both the client and agency side of working on big brands and growing big brands, which I absolutely loved, and we had a lot of fun, you know, along the way, in those days at all of the organizations where I worked, I made a lot of friends, and it's always important to have great friends from those experiences. And then I considered I actually left after i. Left Leah Burnett, I started an agency with two other people that's called Brave New World, which still exists to this day. I haven't been part of that for a long time, and then I had this moment of considering that I could potentially do something more worthwhile with my skills than than selling the products I'd been selling for all those years, and that's when I first made the decision to move to the what I referred to as the profit for purpose sector, and moved to Starlight in a role, and at that time, that was just a six month maternity position role. And I did that because I had great experience of brands from the client and agency side and promotions, so above and below the line. Promotions. I had worked on promotion supporting charity so cause related marketing campaigns. And I felt that the one thing I was missing if I wanted to go back into a corporate, into a corporate social responsibility role. Was that experience of working in a charity, and so I thought at that stage that my, my of journey was going to be back to a corporate because at that time, if you think this is over 20 years ago, triple bottom line was, and the third sector was really becoming important to organizations and to corporates. And so I thought I'd take my skills and go back to a corporate what I did instead was I went to starlight, as I said. It was a six month contract, but after three months, then CEO came out and said, What would it take to keep you here? I loved what I was doing, and I stayed at Starlight. I did stay for six, seven years. I then left and went back to corporate world, and I came back to starlight. So I left at the end of, what am I of? I left at the end of 2007 I came back in 2009 so I had that experience of back in the corporate world, and I came back as a CEO. It's   Michael Hingson ** 17:20 interesting. You started out in, as you said, in clerical work, but you started out in marketing, which, which you liked, what, what caused you to do that? Why marketing? Why marketing and sales, if you will?   Louise Baxter ** 17:33 Well, I love, I love marketing. I love brands, and I love the fact that, you know, brand is a living and breathing thing, and you can grow and change a brand. And I love, I love all the learnings around consumer insights. That was my specialty within marketing. So actually understanding that consumer behavior, and what I say about marketing is it's, it's hardly rocket science, because if you look at a young child, they recognize that they speak differently and use different language and words, etc, when they're speaking to their friends, when they're speaking to their grandparents, when they're speaking to their teachers, when they're speaking to their siblings, and so already, the concept of I have a different consumer in front of me, and I need to change my language and what I'm saying and my communication skills. Need to tweak. A child understands that from a very early age. So when I think about marketing, that's what you're doing the whole time. You're changing what you're the what you're saying and the way you say it, so that you engage more strongly with your consumer, and that's what I love about it, because communication is just so powerful, and you can take people on a journey. I'm also you know you can change behavior before you change the attitude, but ultimately you can move people and kind of change their thinking and their their their habits.   Michael Hingson ** 19:11 What's a really good example that you participated in of that I love a marketing story, loving sales and marketing as I do, I'd love to hear a good marketing story. Um,   Louise Baxter ** 19:22 well, there's, there's, there's quite a few. And I'll, I'll give you one. There was, I used to work on all the roads and traffic authority business, and at that stage, we were responsible for handling all the campaigns, from speeding to seat belts to drink driving, etc. And what was really powerful about those was your results were that every day you came into work and the road toll was there, and the road toll was, you know, up or down. And to work on campaigns which, over years, reduced the road toll because of the messages that you would keep. Communicate to people about speeding, etc. So whether people believed that they should be going, if you know, 10 kilometers slower in that particular zone or not, the messages of you know of penalties being caught, whatever the messaging you used to slow them down in that moment worked, and that saved lives. So, you know, that's, that's an example. I also worked on brands such as Special K, you know, and and for me, seeing, we created a fantastic campaign here that ran for about 20 years, and it was based on the the traditional Special K ads where women would wear clothes that they had years ago. And this one was about a mini skirt, but it was done in such a way that the woman was Stuart was the strength in the TV commercial. She was the lead. And that grew the business, and grew Special K at that time, at like, three times the market average for any, you know, product growth. So to see those things, and what I love is the results. And you you get it very strongly in those moments and and it's exciting.   Michael Hingson ** 21:17 You mentioned having been involved with working with Fritos and so on, which strikes a nerve when I lived in New Jersey, somewhere along the way, ranch flavored Fritos came into existence, but they didn't last very long, and I miss ranch flavored Fritos   Louise Baxter ** 21:34 we used to do when I worked on those snack food brands. We did so much testing and to to create tastes that are suitable, because tastes do change significantly, you know, region to region, and so ensuring that we had exactly the right flavors that would resonate and and sell here was really important to us. But along the way, we had some shockers, and we did have a lot of the specialist from FRITO lay in the states out working with us to craft those flavors. So we eventually got ones that worked here and for this region.   Michael Hingson ** 22:13 Yeah, and I'm sure that that must be what what happened that ranch flavored Fritos just didn't sell enough. In   Louise Baxter ** 22:20 cell Michael, you didn't have enough friends,   Michael Hingson ** 22:23 I guess not. Well, we didn't know enough people in New Jersey. What can I say? But, but we contributed as much as we could. My wife and I both loved them, and we we bought ranch flavored Fritos every chance we got. But unfortunately, that really probably wasn't enough to keep it going. So we, we mourn the loss of ranch flavored Fritos. But you, you did that, and it's interesting, because if I were to bake this observation, in a sense, although part of your job has changed, part of your job hasn't changed, because it's still all about marketing and educating people. Of course, now you're on the not for profit side, but that's okay, but what you're doing is teaching and educating, and now you're doing it for more of a social cause than a profit cause.   Louise Baxter ** 23:21 You're exactly right what we're doing every day because is, we're marketing our organization, and it's all about communication, and that communication might be very different with, you know, high net donors to community groups who support us in terms of how they connect with us. The impact stories are the same, although you also learn that certain individuals might prefer programs that support children, or might support prefer programs supporting older people, older children, or might support programs that support our Aboriginal and Torres Strait Islander children. And so you learn that through all your discussions. So it's all about hearing, because marketing is about really listening and and so I am still, you know, everything we do is about really listening and really hearing from the kids and the young people we support. You know, we need to listen to their situation and what, from our program's perspective, is working for them. So I feel it's very, very similar to what I did, because I was a product manager, so I was always listening to our customers to create more relevant products, and then communicating to people so that they we could sell those products. And the difference here is, back then they were the same people, so you would listen to your customers, then you'd be selling to them. And now what happens is our customers are the children and young people who are seriously ill and hospitalized, and our customers, the people where we're getting the funding from, are the donors who. Support those programs. So you break it into different groups, and we have far more stakeholder groups that you're managing in the profit for purpose sector than you do in the for profit sector. But that keeps it   Michael Hingson ** 25:14 interesting Well, so what is in in what you're doing today? And I'd be interested to to hear a contrast. But what does what does success mean to you today, and what did success mean to you when you were in the marketing world?   Louise Baxter ** 25:30 I think that that's always, you know, being the best you can be, and achieving the the metrics you need to achieve. So that's not changed, and always having really positive relationships with, you know, and partnerships. So for me, none of that's really changed. And I think that, you know, authenticity is very, very important. And so I constantly say, you know, with me, what you see, what you get, I'm the same person, no matter if you're a friend, a colleague at work, whatever, and I think that makes life much easier than if you were different people in different spaces. So I think there's a there's something that's very consistent about that. And I, I am that kind of person who doesn't take no for an answer. It's just okay. That's that's a bit trickier, but how can we get that done? So I'm always, always been solution focused, and I think that's been that's really important. And I think, you know, Obama has made comments about the type of people he wants to employ, people who get stuff done, and that's that's exactly me, and who I look to work with. So none of that has changed, but for me, it's now incredibly important. We're changing lives every day, and I think that what Starlight does in this country is we believe that that happiness in childhood matters, because happiness in your childhood is the strongest determinant of how you perform in your education, your employment, and with long term healthy life behaviors, children who are seriously ill have their ability to be happy significantly impacted. And so what we do is we sort support them with a whole range of programs. And I can talk about our theory of impact, but it builds their well being and resilience. And I know that that that you talk a lot about, you know about fear, and I think resilience is that thing that that gives you the strength to move through those things that may be frightening to you at some stage, and kids who are seriously ill are going through so much that is unfamiliar and frightening to them and painful. And so Starlight has been creating programs which are all about positive psychology and built on the tenants, if we can build, if we can distract a child by something that's positive help them to look forward to something positive. On the other side of treatment, it changes their engagement with their health care, and it changes their health outcomes for a positive and so that's incredibly important, and we were using this a decade before Martin Seligman even coined the phrase positive psychology and and now as as clinicians recognize, and they've recognized this for a long time, but are increasingly recognized the ways this this can be used to create improved health outcomes. And let's face it, you know, healthcare is one of the most innovative, fast moving sectors you can possibly work in, and clinicians have changed and improved health outcomes for every illness and disease you can possibly think of, and that's amazing. And so Starlight has been part of that improvement in healthcare, but the recognition that your mental health and well being is completely connected to your physical health and well being. And so while the doctors and nurses the clinicians look after the physical Starlight is engaging with the child within the illness and helping to lift their spirits, support their well being, resilience, giving back that joy of childhood. Because, you know, a clinician once said to me, Louise, in treating their illness, we steal their childhood. And so what we're about at Starlight is giving those kids back their chance to simply be a child and have that fun of childhood, which is where we started this conversation. You know, childhood should be about fun and having no inhibitions and not worrying, not a care in the world. And children who are seriously ill live in a very kind of adult world where they're dealing with concepts such as life and death. And that's not where any child should really be.   Michael Hingson ** 30:05 So when you're when you're dealing with a child, what, what? What do you do to bring the child back to the child, if you will, as opposed to all the the challenges that they're going through? Because certainly, when you're dealing with a disease like a cancer or whatever, it is, a very tough thing. So how do you bring that child back to being able to be a child at least for part of the time?   Louise Baxter ** 30:32 And that's, that's, you're absolutely right. It's about moments, because, and we talk about moments which matter. You can't do it for 100% of the time, but if you can lift that child and distract them and take them away from that, even if just for a moment, it changes everything. And I, I we have a whole range of programs that cater for this, in hospital and also in community. And last year, we created nearly 2 million so it was 1.9 million positive Starlight experiences for children. And that's the way we talk about it, because they're all so different. But we work in three general areas, and that is, we transform, we work in partnership with the clinicians to transform the healthcare experience, and we even build physical spaces in the hospitals, all the children's hospitals in Australia, which are manned by a character called Captain starlight. So we employ nearly 200 Captain starlights, who are all professional performers, and they work with the children, and they engage. They don't perform, but they use performance skills to engage with the child and the child's imagination, because a couple of things about children is that they are in they have incredible imaginations, and they are also easily distracted. And one of the things about most parents is they they try to work out how they keep their child focused? Well, we use the fact that children can be intensely distracted for good. So, you know, for example. So talking about that transforming the healthcare experience, some of our captain starlets will actually work in a treatment space with the clinicians, and they know how the treatment is going to unfold. Not so they could ever perform the treatment, but be so they know when to distract the child, when to keep the child very calm, etc, throughout that procedure. But let's say it's a burns dressing change that to a child. The pain of having a burns dressing change is like having your skin removed every time the dressing has changed, and what we do is we have our captain starlights there, and children don't have the psychology of pain in their mind. They will be intensely distracted, and their pain threshold then increases by up to 75% by simply distracting them, which means then they don't need to have an anesthetic for their treatment, which means that that child may not have to stay in hospital overnight because of that anesthetic and etc. So by using the power of a child's mind engaging with them, we can change that scenario. They won't feel the pain. Now, for an adult, that sounds weird, because if we were having that burn stressing changed on an arm, even if someone was distracting him, we'd be waiting for the pain, whereas a child just gets absorbed in the distraction and is not waiting for the pain. And so that's the difference. So we transform the healthcare experience, we provide opportunities for children to connect, because social isolation is one of the key issues associated with serious illness and treatment. They're pulled away immediately from their local friends and family, often into, you know, a hospital that's in the city, and that's the way our healthcare system works. The big children's hospitals are in the cities. The kids come out of regional areas and into that so they're away from everything, all their friends that their bedroom, everything that's familiar, and so that social connection is really important. That's part of what we do in our Starlight Express rooms, which are in every Children's Hospital. They also are TV stations within those hospitals and broadcast to the bedside of the child. So if the child's too sick to come into the Starlight Express room, they can be part of that and have that social connection from their bedside. So quizzes, for example, are really important for us, and we run a quiz every day, and sick children have lost that ability to compete in so many ways and have fun and have that little banter that you have with people when you are competing. Yet a quiz brings that all together. And we often have, we always have prizes, but it means a child in their bed who can't physically come into another space with another child for issues in terms of their illness and and. Um and infections and cross infections, etc, they can still be involved, and they can win the quiz, and, you know, be on television and chat with the other kids. So those things are very important. And we also promote entertainment, because entertainment is a great way of of distracting children. And so we talk about what we do. We transform the healthcare experience. We provide social connection that's so missing, and moments of entertainment. And our program sometimes deliver all three, but they're created for one specific reason, and so we're all about having fun. And for me, when I see a child come into a Starlight Express room, especially a child who's recently been diagnosed, you can see they're often in a wheelchair. They're holding an IV drip. They have their head down, their shoulders down, they have the weight of the world on their shoulders. They're looking like no child should ever look and you see this child come into our space and start to lift because a Starline Express room is a haven away from the clinical nature of the ward. They start to lift. They see the space. They see the captain starlights, and for me to observe that same child, 510, 15 minutes later, roaring with laughter, completely forgetting where they are and why. That's the power of starlight, and that's what we do through all our programs every day. And that moment lifts that child and gives them, builds their resilience and gives them the ability to go back into that next round of treatment, surgery, etc. So it is in that moment, and it changes everything.   Michael Hingson ** 36:40 How does the starlight experience differ in America and our healthcare model here as opposed to in Australia? Do you have any idea?   Louise Baxter ** 36:52 Yeah, well, we have, we man all of the spaces in our hospitals. So the hospital, when a new hospital is being built, they they they allocate a section that is the Starlight Express room space. We then build the Starlight Express room, and these are quite large spaces, and then we man it with our own paid team members and volunteers that would never happen in your healthcare system, just with legal issues and liability, etc, you'd never see that happening in in America. So that's, I think, the key, the key difference from things that we do in Australia, we also are a wish granting organization, and we are the largest wish branding organization in Australia, and we have programs called we have a program called Live Wire, which supports young people, so teenagers and up to the age of 20, and that is in hospital. So we then don't have Captain starlights. We have live wire facilitators, and then we have live wire online. We also have a virtual Star LED Express room, which we created and trial during COVID. Because obviously everything around the world and definitely in Australia, was in lockdown, and our programs were an essential service in the children's hospital, but we were restricted, and so we'd been toying with the concept of a virtual Starlight Express room for a long time, and so we used COVID as that opportunity to trial that, and we trialed it. It was very successful, and we're now rolling planet Starlight into every hospital across Australia. All people need there is a QR code. And so we put up beautiful posters, which are also games that kids can play that has a QR code, and they can go directly to Planet starlight. And planet Starlight is set up has live shows of Captain starlights during the day, but also games kids can play directions, how to do art. So if a child's seriously ill, but at home or in another hospital, they can do all of this stuff. And it's it's not that you need a full tank kit. We do it and understanding that children will be able to work with what they have that's near to them. We even have things like I spy for an emergency room space so that kids can stay distracted, no matter what part of a hospital they're in. We also now support families who are in at home palliative care, because 70% of children in this country who are in palliative care are at home. That's not necessarily end of life palliative care, but palliative care can go on for a number of years, and those families are incredibly alone and isolated, and so our Starlight moments program delivers things to uplift that family and have them know that someone's thinking of them during this time. And. Again, it is those moments which really, truly matter.   Michael Hingson ** 40:05 So, um, how did what? What do you know about how it works here, or what actually happens in America? Do you have any real notion about that? I mean, I understand all the legalities and all that, but how does it differ what? What do they do here to be able to foster that same kind of climate. Yeah,   Louise Baxter ** 40:22 they're still about happiness matters, right? Which is fantastic, and they do that with, I'm trying to think of the name now Fun, fun boxes that they have delivered into hospitals with toys, etc, for kids. In some hospitals, they are able to do a refresh of a playroom to make it a starlight space. But it's then not like ours are manned every day with team members. They have little carts that help kids transport round the hospital. So yeah. So they have a whole range of things that they can do within the limitations of the different health system. It   Michael Hingson ** 41:06 must be a real challenge to keep up the spirits of all the people who work for starlight. How do you keep a positive work environment and keep everyone moving forward and hopefully reasonably happy in what they're doing, because they they have to see a lot of challenges. Obviously, yeah,   Louise Baxter ** 41:26 we we're authentic with our commitment to positive psychology. And so getting close to 15 years ago, we started working with a group here in Australia called the positivity Institute, and we started training all of our team members. So every team member who joined Starline is trained in the tools of positive psychology, because you're absolutely right. And I use the airplane analogy, you know, if the plane's going down, you're always told that you put your you have to put your oxygen mask on yourself, because if you don't put it on yourself, you're of no use to anyone else, and POS, psychs like that, you have to care for yourself. And self care is so important, because if you are not caring for yourself, and if you are not topping topping up your own cup, then you're of no use to support and coach and help other people, and so we have positive psychology is the one authentic thing that, just you know, moves right through our organization. It's at the heart of everything we do for the children and young people. And importantly, every question we ask ourselves about every business decision is, will this improve the way we support the seriously ill children and young people, yes or no, and then what we do is we carry that through, because for us to be able to provide the support we do, and you're absolutely right, working often in very challenging situations, we need to know how we can look After ourselves. So POS site flows through the whole organization, and we are an organization that is a great place to work in Australia, there's actually, you know, a survey that's done annually, and corporates and other organizations are ranked, and we're always in the top group of performers there. So it's, it's also very critical to maintain a high performing team, because we need to be sure of able to have our team bring their best self to Starlight every day. And that's what post psych does for us. How does   Michael Hingson ** 43:37 that work? What? What do you do? I mean, you, you obviously have people who go into situations and they get hit with so many sad sorts of things, but obviously you're able to bring them out of that. How do you do that? Well,   Louise Baxter ** 43:52 as I said, Everybody's trained up front and recognizes the tools or has the toolkit for prossite, but we don't just leave it there. So the people who are working in hospitals have daily debriefs. They have a support crew from an employee assistance organizations who work with them. That's the same person who works with those teams. So they then have weekly debriefs, monthly, quarterly. So we're onto it. It's, it's, it's a, May, it's a, it's a, it's very strategic in the way we support them, and it's very considered. And so that support is there for people on a daily basis. So   Michael Hingson ** 44:35 you, you, I'm just thinking of a question I'm going to ask, you're doing a lot with children and all that, which I think is really great. Is there any chance that this kind of approach could also work for older people, adults and so on?   Louise Baxter ** 44:57 Absolutely, and it. It would also work. I mean, we're working with seriously ill, right, and hospitalized children, but it would also work with group, other groups of vulnerable children. So, you know, happiness and positive psychology is something that works for everyone, quite frankly. And so one of the things that's a side benefit of starlight being in a hospital is it lifts the morale of the whole hospital team. So the hospital, the hospital team, is happier. Because if you think of working in a children's hospital, if Starlight was not there, it can be a pretty dour place, and the challenges are every day, but with starlight, they're lifting the spirits, having fun, being silly. It changes everything for the clinicians I know, I've been at the door of a lift, an elevator, as you would say, and and before the lift, the doors open. A doctor who's been waiting there, notices that two captains walk up to hop in the elevator and and the doctor will say, I'm taking the stairs. I never know what those guys make me do between floors, but laughing. So you know, our captain starlights are about that fun. And the thing about Captain Starlight is they come from Planet starlight. So there's a mythology around them, and they fly to planet earth every day in an invisible rocket ship that lands on the roof of the Children's Hospital. And the great thing about this is that the children are then in the gun seat in because they understand everything about Planet Earth, and the captains don't. So the planet the captains will do silly things like pick up a pen and use it like a telephone and go, Hello, you know. And the children will go, No, not that. So it's that merge of slapstick and kind of vaudeville and the child engaging with the child. But they will, can they? Our captain? Starlets will do that silliness with doctors and nurses too, which is also hilarious. And that's the comment from the captain from the doctor. So Right? It keeps the morale of the entire hospital, because, you know, it changes from having children who are crying and distressed and frightened to children who are roaring with laughter, um, despite the fact that they're seriously ill, that's great.   Michael Hingson ** 47:25 How can we bring that to adult patients?   Louise Baxter ** 47:29 Well, do you know what I've been working or I've been walking with our captain starlights as they've had to move through an adult part. You know, some of our hospitals are adults and children's and then the youth are on the other side. As we've walked through, an elderly person stopped and said, Hey, captain, could you sing me a song? And so they had their ukulele there, and they launched into, you are my son. I think he might have requested, You are my sunshine. And you can see immediately the change in the person. So it, it is something that definitely works, but at the moment, we don't have the funding to meet all of the need that we have for children and young people. So while it's, you know, potentially a great concept, it's, it's not something that we can move into in the the immediate future. Yeah,   Michael Hingson ** 48:24 and you can only do what you can do, but it would certainly, it would seem to me be exciting if people would bring more of those programs to adults too, because adults could could use it. And I'm sure you know that I'm not saying anything magical at all, but I would think there are ways to bring a lot of this to adults that would help lift their spirits. I know when my wife was in the hospital, it was very boring for her. Now she was in a wheelchair, so she was in a chair her whole life. So she had other challenges being in the hospital when she needed to use a restroom or have help with a bedpan, sometimes it took a while and so on. So just a lot of things that could have been better for her, that I think would have made her experience better. And I realized that she was probably, in a sense, a harder case than some, but still, it would just be so nice if we could do more to help all of the different kinds of patients in hospitals and make it a better experience for them.   Louise Baxter ** 49:23 Yeah, that's that's what we're doing about, about changing that healthcare experience,   Michael Hingson ** 49:29 yeah. What about the whole concept of diversity, equity and inclusion and so on? How do you deal with a diverse population? So for example, in all the things that you're talking about, what if you discover that one of the children that you're dealing with is blind in the hospital? How do you adapt so that they get as included as other people in the things that you're doing? Yep,   Louise Baxter ** 49:53 we have. All of our team are trained in dealing with. Children who are blind, who are deaf. We actually recently had training, and we had our captain starlights. They were all blindfolded, and they were going through sensory experiments to teach them how they can better use sound and other things to work with children. So So our team is trained across all of those different areas, because you're right every day, we do deal with children who are deaf, who are blind, who are in wheelchairs, who are non verbal, who are on the autism spectrum, but all of those things. So we have to have teams trained. Our team is trained to understand how they can deliver an exceptional experience to those children, as well as children who don't have those differences. So   Michael Hingson ** 50:56 clearly you have a we got to get it done. Got a really positive attitude to get things done. Where did you learn that attitude? Because that's a very positive thing that I think more companies and more people in general ought to learn. The whole concept of, we're going to get it done no matter what it you know, I don't want to say no matter what it takes, but we're going to get it done, and we're very positive about that. Yeah,   Louise Baxter ** 51:25 I'm not sure that I learned it, but I think that there are people in life who you see that way. I always, I always jokingly call it waiters with their heads up, because, you know, you see when you're in a restaurant often, there's those people who walk past your table and don't pick up the dirty plates, who aren't looking for things to do. And then there are those other ones who you can see are going from table to table, doing stuff everywhere. And I always say they're the people I want to employ, the waiters with their heads up. So I think it's an attitude you have in life. And you can either kind of say, well, that's a challenge, and that's difficult, but how can I get that done? Or you can say, well, that's difficult. I just won't do that anymore. And and, you know, we need people who want to get stuff done and who always have a pot and having a positive attitude just makes you feel so much better than dwelling in the negative. And you know, I hate people who are always who those negative Nellies or nets or whoever they are, and they bring you down. So positivity is something that I think helps all of us every day. And why wouldn't you choose to be positive? Yeah,   Michael Hingson ** 52:37 and it is a choice. And the reality is that no matter what goes on, I think we can choose to be positive. One of the things that I've been saying for many years, that I learned because of the World Trade Center, basically, is don't worry about what you can control. Focus on what you can let the rest take care of itself. We're so worried about every little old thing in the world that we don't tend to be positive about anything, and that doesn't help any of us. No,   Louise Baxter ** 53:07 I think that being positive is so incredibly important. It makes you feel better and happier, makes everybody around you feel better and happier. So why wouldn't you do it? And I actually use this at Starlight too, because sometimes team members like you reach a point in your in your work life, and I did. I left Starlight because I needed a new challenge, and Starlight didn't have that challenge for me. So why hang around and become that disgruntled person in the corner who's just trying to pull everybody else into their negative little corner and finds fault with everything the organization does. Why would you stay? You know, and if you leave in that instance, you go to somewhere where you can contribute, and you feel great. You're doing a great job. The organization gets someone into your role who really wants to be there, and all that negativity stops. So in positive psychology, the end game is flourishing. And so I jokingly say at my team all the time, if you don't want to be here anymore, if you're not feeling challenged, please go flourish somewhere else. Don't stay here and become that negative person who tries to bring everyone into their negative corner. It's just not good for you or anybody else. So, yeah. So, so the Go flourish somewhere else is a bit of a joke that people say they're going to have printed on my coffee mug at some stage.   Michael Hingson ** 54:30 Well, you went away, but you also came back. That's   Louise Baxter ** 54:34 right, that's right. And so I went away because I needed a new challenge at that stage. And that challenge, potentially, was the CEO role that it wasn't available then. So I went and I did something else that I loved. And then, you know, the board came back to me some time later and said, Would you come back as CEO now? And I said, Yes. So there you go. And then I'd had a different experience, which actually helped. Me to be a better CEO. So as you say, if you're always moving forward, if you don't get hung up about things, and if you choose positivity, that really can set you up for a much better life. What   Michael Hingson ** 55:13 are some of the challenges that Starlight is facing in Australia today?   Louise Baxter ** 55:19 I think that for us it's a nice challenge, because as clinicians recognize the power of positive psychology and the power of the mind in improving health outcomes, they're very creative, and they're coming up with more and more ideas as to how star lack could be used, but we can only deliver if we increase our funding. And obviously, I think globally, communities are under pressure financially, and so those things kind of don't work together. And that's that's a challenge for us. I think we live in a world of increasing complexity and compliance and and we need to within that, ensure we meet the requirements and the criteria, but we do it in the simplest possible way, because simplicity is better for your mental health. It's more effective and efficient. And so sometimes within the the complexity of compliance, people are on making things even more bureaucratic than they need to. So really keeping things simple, I think, is is important against the backdrop of what's happening. And the exciting thing is we work in the sector of health care. And health care is always changing, always improving and and that's a great thing to be part of. What   Michael Hingson ** 56:48 do you think are well, what would you tell somebody from, let's say, one of your former jobs in marketing and so on, what kind of advice would you give them based on what you now know as being the CEO of starlight, for, my gosh, what? For 15 years, 14 almost? Well, 15 years, yes, almost 16 years. Yeah,   Louise Baxter ** 57:10 I think that. I think people have to be true to themselves. You know, you have to be authentic. Choose positivity is something that I would always give advice around, because, as you said, it is a choice, and I fail to understand why everyone, anyone would choose the negative, yeah, side of that equation and really focus on getting stuff done. So never sit back and be lazy. Always be working to be that, that person who thinks about themselves others and cares and gets it done,   Michael Hingson ** 57:55 yeah, we we spend way too much time, because I think we're taught so much to be negative when we don't get taught nearly as much about being as positive as we can be. I know that my parents were always encouraging to me and my brother. I'm not sure my brother always got it quite as much as I did in terms of understanding it, but we were, we were taught that positivity was a choice. We were taught that being innovative and moving forward was a choice. And we also were encouraged to make that the choice that we made too, which is part of the issue, yeah,   Louise Baxter ** 58:37 excellent. And the other thing is, I would say, Do not be a perfectionist. I'm an anti perfectionist. Yeah, I agree. It gets you nowhere. Doesn't exist. And you know, especially in this day, where we can move, and we're very agile, kind of, I say 70% out, because if you say 70% and out, it means people will probably go to 80 or 90% but those people who, if anyone in a in an interview, proudly tells me they're perfectionist, they're gone because all they do is drive themselves and everyone around them crazy. So I don't want to have them in the organization. It   Michael Hingson ** 59:17 seems to me that the thing to say is that I will always do the best that I can do, and I will always give at least 100%   Louise Baxter ** 59:25 Absolutely.   Michael Hingson ** 59:28 Yeah, perfection is something I don't think most of us understand anyway, but if we give it our best, probably we'll achieve perfection, in a sense,   Louise Baxter ** 59:37 yeah, and get it done and get it out, get it happening, right? Because the thing is, if it's not, if it's, you know, if it's not, if it's not perfect, you get it out and you get to use it, and you learn so much more. So you got actually a better shot at getting it towards it. You can tweak it after,   Michael Hingson ** 59:55 yeah, well, well, market, well. And what you do. Do is you do the best that you can do, but you're if you're wise and good leaders. Know this. You also work with a team, and sometimes somebody else on the team can take the lead and enhance what you're doing, which is always a good thing.   Louise Baxter ** 1:00:15 Absolutely, you've got to have way smarter people all around you? Yeah,   Michael Hingson ** 1:00:22 I don't think there's anything wrong with having smarter people around you. Your your smarts is in bringing the team together.   Louise Baxter ** 1:00:29 Yes, that's right. So   Michael Hingson ** 1:00:33 what can you think other regions and countries learn from the challenges that you're facing?   Louise Baxter ** 1:00:40 I think we have, I think the world is so consistent in this day and age more than it's kind of ever been. You know, when you travel, you know, you seek out those places where we're different. Of course, we're different, but there's a lot more that's the same in this day and age than there ever has been and, and, you know, in some instances, I think that's quite sad, yeah, but there's much more consistency. So I think that there's, and there's always something that we can learn from each other, always. And that's what I look for. I'm excited by up learning things and you know, and and something that doesn't go according to plan is fabulous, because you learn so much more from that than something that just smoothly goes along and does everything you thought it would do.   Michael Hingson ** 1:01:35 Nothing wrong with learning from things that don't go well. I don't like the term failure and even mistakes, I'm not a great fan of but I think that what happens is that things don't always go as we plan. And the real question is, what do we learn from it? Absolutely which is, which is so cool? Well, Louise, this has been absolutely fun to be able to spend all this time with you. Now it's 10 in the morning where you are, so we should let you go do other things and get something done today. But I want to thank you for being here, and I want to thank all of you who are listening for being a part of our podcast today. I'd love to hear your thoughts about what Louise had to say, and I hope that you will communicate with her. And that's a good point. Louise, how can people reach out to you if they'd like to talk with you and maybe learn more from you, and what you have to say, I'm   Louise Baxter ** 1:02:27 on LinkedIn. So if, if those listening are on LinkedIn, you can find me. Louise Baxter, Starlight, Children's Foundation, Australia and or you can go to starlight.org.au, we if you're looking for us, our website, and you'll find me through that as well. Cool.   Michael Hingson ** 1:02:47 Well, I hope people will reach out. And if you'd like to reach out to me, and I hope you will, you may email me at Michael, H, I m, I C, H, A, E, L, H, I at accessibe, A, C, C, E, S, S, I, B, e.com, and you can also, of course, go to our podcast page, w, w, w, dot Michael hingson.com/podcast, and Michael hingson is spelled M, I, C, H, A, E, L, H, I N, G, s, o, n.com/podcast, you can listen to all of our podcasts there. You can reach out to me. There lots of things you can do on the web. It's an amazing thing to be able to do things on the web. I also would really appreciate it if when you are thinking about us, if you'll give us a five star rating wherever you're listening to us or watching us, we really appreciate your ratings and your comments. So please do that. If you know of anyone who you think might be a good guest, and Louise, you as well. If you can think of anybody else who we ought to have on unstoppable mindset, would definitely appreciate you introducing us. We're always looking to have more people to come on and tell their stories and talk about what they do. That's the best way to learn, is learning by listening to other people and them telling their stories. So hopefully you'll all do that and again, Louise, I want to thank you for being here.

Things you don't need, but bring happiness...and Hitchhiking is back! See omnystudio.com/listener for privacy information.

En este episodio hablaremos sobre el Reflujo Gastroesofágico (ERGE) y la Hernia de Hiato, dos condiciones digestivas que afectan a muchas personas y que pueden mejorar significativamente con un tratamiento dietético adecuado.¿Qué es el ERGE?El reflujo gastroesofágico ocurre cuando el contenido del estómago regresa hacia el esófago, provocando una sensación de ardor o quemazón (pirosis) detrás del esternón, comúnmente conocida como acidez. Si el reflujo es frecuente y causa inflamación en el esófago, hablamos de enfermedad por reflujo gastroesofágico (ERGE).Síntomas del ERGEAcidez y sensación de quemazón en el pecho.Regurgitación de alimentos o líquidos ácidos.Dolor en el pecho (puede confundirse con un problema cardíaco).Dificultad para tragar.Tos crónica o irritación en la garganta.Ronquera o cambios en la voz.¿Qué es la hernia de hiato?Es una condición en la que una parte del estómago sobresale hacia el tórax a través del hiato esofágico (una abertura en el diafragma). No siempre causa síntomas, pero cuando lo hace, puede agravar el reflujo gastroesofágico.Factores de riesgoSobrepeso y obesidad.Alimentación rica en grasas y ultraprocesados.Consumo excesivo de alcohol y tabaco.Estrés y ansiedad.Embarazo (por el aumento de la presión abdominal).Tratamiento dietético para el ERGE y la hernia de hiato✅ Alimentos recomendados:Verduras y hortalizas (excepto aquellas que puedan generar gases o acidez).Frutas no ácidas (manzana, pera, plátano maduro).Cereales integrales (avena, arroz, pan integral).Proteínas magras (pollo, pavo, pescado blanco, tofu).Lácteos bajos en grasa o sin lactosa (en caso de intolerancia).Aceite de oliva virgen extra como principal grasa.❌ Alimentos a evitar:Café, té y bebidas con cafeína.Alcohol.Chocolate.Cítricos (naranja, limón, pomelo, tomate).Fritos y comida ultraprocesada.Salsas grasas, picantes o con tomate.Bebidas carbonatadas y con gas.Hábitos que ayudan a mejorar los síntomasComer despacio y masticar bien.Evitar cenas copiosas y acostarse justo después de comer.Elevar la cabecera de la cama.No usar ropa muy ajustada en el abdomen.Mantener un peso saludable.Controlar el estrés, ya que puede empeorar el reflujo.Con estos cambios en la alimentación y el estilo de vida, muchas personas logran reducir los síntomas sin necesidad de medicación o reduciendo su uso. Sin embargo, en casos más severos, es importante acudir a un especialista.Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/comiendo-con-maria-nutricion--2497272/support.

One of the greatest products of World War II was "cheesy".  And it's all Wisconsin's fault. In fact it's possible that without WW2 three of the greatest things in your daily life just wouldn't be there. In today's episode we cross paths with FDR, Ricos Nachos, Jean Nicolet, Cheetos, Fritos, Kraft, and would you believe . . . Care Packages. 

What'd you like? Send us a text.Walt, Tim, and Jim talk about bobbleheads, what passes for food in England, the million-dollar idea Tim has when he was 7, and politically incorrect corn chips. Then, Jim's new egg-themed bitcoin, the real Bruce Springsteen, and a sports bar for guys who like to watch sports in a bar with other guys who like to watch sports. Plus, a couple more things.• Get more laughs! Visit our website ducklogiccomedy.com• Tweet us at @Duck_Logic• Or Facebook us at facebook.com/ComedyHalfHour• Theme song “Waiting” by Camp Edwards (more at Spotify, etc)• Special thanks to zapsplat.com for most of our “canned” SFX Thanks for listening! Listen to more. You'll laugh... and how!

Text Us Here!Its February! A time for Valentine's and a time to take a moment and recognize some of the unsung heroes of Black History! Join the gang as they discuss some of Black history's underdogs! Remember to celebrate the other 11 months out of the year, too!You have a limited time offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code FMJ20 at checkout.You can claim it at: https://www.magicmind.com/FMJ20Support the showThanks For Listening! Subscribe for X-tra Lives!https://www.buzzsprout.com/1473904/subscribe

Ashley revealed to us that she has been having to suck on Fritos after having some procedure done to her teeth... but she is refusing to give up chips.

The Federal Trade Commission (FTC) sued PepsiCo in January, alleging that it has engaged in illegal price discrimination by giving unfair price advantages to one large retailer at the expense of other vendors and consumers. The benefiting customer wasn't named in an FTC statement about the lawsuit. But a source familiar with the case, who asked not to be named because they were not authorized to discuss it, said the retailer was Walmart. The FTC said PepsiCo's practices included making promotional payments to Walmart but not to large grocery chains or independent convenience stores. The FTC said that lets Walmart lower its prices, but forces Americans to pay inflated prices for PepsiCo products unless they shop at Walmart. “When firms like Pepsi give massive retailers a leg up, it tilts the playing field against small firms and ultimately inflates prices for American consumers,” FTC Chair Lina Khan said in the statement. “The FTC's action will help ensure all grocers and other businesses—no matter the size—can get a fair shake and compete on the merits of their skill, efficiency, and talent.” Walmart said it had “nothing to add at this time.” PepsiCo said its practices “are in line with industry norms.” “We do not favor certain customers by offering discounts or promotional support to some customers and not others,” the company said. The FTC sued PepsiCo under the rarely enforced 1936 Robinson-Patman Act. The FTC said the act prohibits companies from using promotional incentive payments to favor large customers over smaller ones. PepsiCo, based in Purchase, New York, is one of the world's largest food companies. It makes Pepsi, Mountain Dew, and Gatorade as well as snack foods like Lay's potato chips, Doritos and Fritos. It also makes Quaker Oats, breakfast cereals, and granola bars. PepsiCo's prices have been the subject of some scrutiny since the pandemic. In 2022, for example, the company acknowledged shrinking its Gatorade bottles from 32 ounces to 28 ounces, but it didn't respond when asked why it charged more for the 28-ounce bottles. This article was provided by The Associated Press.

País Estados Unidos Dirección Jon Avnet Guion Fannie Flagg, Carol Sobieski. Novela: Fannie Flagg Reparto Música Thomas Newman Fotografía Geoffrey Simpson Sinopsis Evelyn (Kathy Bates), una mujer madura que vive frustrada por su gordura y por la insensibilidad y simpleza de su marido, conoce casualmente en un asilo a Ninny (Jessica Tandy), una anciana que le va contando poco a poco una dramática historia ocurrida en un pequeño pueblo de Alabama. El relato se hace cada vez más fascinante: gira en torno a la gran amistad entre dos mujeres (Mary Stuart Masterson y Mary-Louise Parker) y al misterioso asesinato del marido de una de ellas. Adaptación de una novela de Fannie Flagg.

Por FACEBOOK: https://www.facebook.com/Nemesis-Radio-1550831935166728/ Podcast de NEMESIS RADIO: http://www.ivoox.com/podcast-podcast-nemesis-radio_sq_f1133446_1.html CANAL MISTERIOS DE IVOOX: https://www.ivoox.com/escuchar-canal-misterios-ivoox_nq_2594_1.html Canal misterios de Ivoox: https://www.facebook.com/canalmisteriosdeIvoox/ YOU TUBE: https://www.youtube.com/channel/UC7PD6Knea7eWw88rLp0vR0w E-MAIL: nemesisradiomurcia@gmail.com Por Internet a través de nuestras webs: frecuenciamurcia.es -Esta noche hablaremos un buen amigo, José Muñoz, Ingeniero de Caminos y fundador de la empresa “Crehabitat bioconstrucción” con él hablaremos de "Electro-Fritos", víctimas de la radiación electromagnética. -Con nuestra compañera, Ana Theysser, nos adentraremos en “LA PUERTA OCULTA”, para que nos hable de “El Misterio del Contrato por Amor” -En HISTORIAS, CUENTOS Y LEYENDAS, será nuestro compañero Antonio Pérez, quien nos cuente una historia real, titulada “La Ventana Murciana al Fin del Mundo” -Y terminaremos con nuestro DEBATE, con nuestros contertulios Karmen Soriano, Paco Torres y Ana Theysser, debatiremos sobre un interesante tema, “El contrato que firmamos con Dios” “El camino es largo y está a punto de comenzar… Compinches de la noche, poneos cómodos, agudizad las orejas que empezamos…” (NEMESIS RADIO NO SE HACE RESPONSABLE DE LOS COMENTARIOS DE LOS CONTERTULIOS E INVITADOS QUE PARTICIPAN EN DICHO PROGRAMA) DIRIGEN Y PRESENTAN ANTONIO PÉREZ Y JOSÉ ANTº MARTÍNEZ

Por FACEBOOK: https://www.facebook.com/Nemesis-Radio-1550831935166728/ Podcast de NEMESIS RADIO: http://www.ivoox.com/podcast-podcast-nemesis-radio_sq_f1133446_1.html CANAL MISTERIOS DE IVOOX: https://www.ivoox.com/escuchar-canal-misterios-ivoox_nq_2594_1.html Canal misterios de Ivoox: https://www.facebook.com/canalmisteriosdeIvoox/ YOU TUBE: https://www.youtube.com/channel/UC7PD6Knea7eWw88rLp0vR0w E-MAIL: nemesisradiomurcia@gmail.com Por Internet a través de nuestras webs: frecuenciamurcia.es -Esta noche hablaremos un buen amigo, José Muñoz, Ingeniero de Caminos y fundador de la empresa “Crehabitat bioconstrucción” con él hablaremos de "Electro-Fritos", víctimas de la radiación electromagnética. -Con nuestra compañera, Ana Theysser, nos adentraremos en “LA PUERTA OCULTA”, para que nos hable de “El Misterio del Contrato por Amor” -En HISTORIAS, CUENTOS Y LEYENDAS, será nuestro compañero Antonio Pérez, quien nos cuente una historia real, titulada “La Ventana Murciana al Fin del Mundo” -Y terminaremos con nuestro DEBATE, con nuestros contertulios Karmen Soriano, Paco Torres y Ana Theysser, debatiremos sobre un interesante tema, “El contrato que firmamos con Dios” “El camino es largo y está a punto de comenzar… Compinches de la noche, poneos cómodos, agudizad las orejas que empezamos…” (NEMESIS RADIO NO SE HACE RESPONSABLE DE LOS COMENTARIOS DE LOS CONTERTULIOS E INVITADOS QUE PARTICIPAN EN DICHO PROGRAMA) DIRIGEN Y PRESENTAN ANTONIO PÉREZ Y JOSÉ ANTº MARTÍNEZ

If you or your family are consuming chips such as Lay's potato chips, Ruffles, Pringles, Kettle, Cheetos, Fritos, Funyuns, or convenience and conventional grocery store cakes, cookies, biscuits, some packaged cold meats and other ‘Ready Made' food. A study followed over 400,000 people from nine countries between the ages of 35 and 74 for nearly 16 years and tracked their diet along with healthy outcomes. Not good news for people consuming UPF's Ultra Processed Foods. Dr. Bob Martin answers callers' health related questions on a variety of topics Health Alternative of the WeekHealth Outrage of the WeekProduct Recall of the WeekHealth Mystery of the Week

Send us a textThis week on the ole pod john: Beyonce's whiskey brand, healthy shopping at a convenience store, dual careers, and plateaus as a vital component of progress.Support the showThanks for listening! Listen, rate, subscribe and other marketing type slogans! Here's my Insta: @dannypalmernyc @thedannypalmershow@blackcatcomedy (NYC stand-up show every Friday at 9 pm. 172 Rivington St.) And subscribe to my Patreon? Maybe? If you know how to? I don't know how it works. Let's just leave this thing be: https://www.patreon.com/thedannypalmershow

In this episode, Sandy and Tricia dive into a fun and lively chat covering everything from football and social media to the serious impact of California wildfires. Sandy kicks things off with some football banter, while Tricia shares her humorous take on loud public spaces and the quirks of social media. They then shift gears to discuss the devastating wildfires, sharing heartfelt thoughts and stats. Wrapping up, they tackle New Year's resolutions about decluttering, with Sandy hilariously admitting his struggles to keep things tidy. It's a mix of humor, personal stories, and thoughtful commentary, making for an entertaining and relatable listen!Timestamps (00:00:00)  Sandy and Tricia chat about their changing interest in football and upcoming championship games.Social Media Irritation(00:02:39)  A study reveals social media's negative impact on people's mood and irritability.California Wildfires(00:03:33)  Tricia discusses the devastating effects of California wildfires, including casualties and economic damage.Insurance Challenges (00:05:17)  The conversation shifts to the struggles faced by homeowners and insurance companies due to the wildfires.New Year's Resolutions (00:07:03)  Sandy mentions the common goal of decluttering and the low success rate for maintaining it.Clutter and Mental Health (00:08:10)  Tricia explains how a messy environment affects people's mental well-being and focus.Personal Organization Struggles (00:09:07)  Sandy humorously shares his own challenges with keeping his space organized.Pet Shop Boys Segment (00:10:38)  Discussion about the Pet Shop Boys and their clever album title leads into music commentary. Sean Connery's Missed Opportunity (00:12:00)  Tricia reveals Sean Connery turned down the role of Gandalf, missing out on significant earnings.Powerful Passports (00:12:37)  Sandy and Tricia discuss which passport is currently the most powerful in the world.

En la edición de hoy de El ContraPlano, el espacio dedicado al cine dentro de La ContraCrónica, los contraescuchas nos traen los siguientes títulos: 0:00 Introducción 4:02 "Pobres criaturas” (2023) de Yorgos Lanthimos - https://amzn.to/3DDkmMb 15:53 "Molly's game" (2017) de Aaron Sorkin - https://amzn.to/402l8tF 26:42 «Tomates verdes fritos» (2019) de Jon Avnet - https://amzn.to/3BXzX8L 35:56 "En las profundidades del Sena" (2024) de Xavier Gens - https://www.filmaffinity.com/es/film654978.html 39:26 "Napoleón" (2023) de Ridley Scott - https://www.filmaffinity.com/es/film188322.html Consulta en La ContraFilmoteca la selección de las mejores películas de este espacio - https://diazvillanueva.com/la-contrafilmoteca · “La ContraHistoria de España. Auge, caída y vuelta a empezar de un país en 28 episodios”… https://amzn.to/3kXcZ6i · “Lutero, Calvino y Trento, la Reforma que no fue”… https://amzn.to/3shKOlK · “La ContraHistoria del comunismo”… https://amzn.to/39QP2KE Apoya La Contra en: · Patreon... https://www.patreon.com/diazvillanueva · iVoox... https://www.ivoox.com/podcast-contracronica_sq_f1267769_1.html · Paypal... https://www.paypal.me/diazvillanueva Sígueme en: · Web... https://diazvillanueva.com · Twitter... https://twitter.com/diazvillanueva · Facebook... https://www.facebook.com/fernandodiazvillanueva1/ · Instagram... https://www.instagram.com/diazvillanueva · Linkedin… https://www.linkedin.com/in/fernando-d%C3%ADaz-villanueva-7303865/ · Flickr... https://www.flickr.com/photos/147276463@N05/?/ · Pinterest... https://www.pinterest.com/fernandodiazvillanueva Encuentra mis libros en: · Amazon... https://www.amazon.es/Fernando-Diaz-Villanueva/e/B00J2ASBXM #FernandoDiazVillanueva #cine Escucha el episodio completo en la app de iVoox, o descubre todo el catálogo de iVoox Originals

Comedian Jonah Ray stops by as Jason describes a man that claims a bag of Fritos made him burglarize cars, Randy explains how a man got severely injured at the Museum of Ice Cream, Daniel announces that the Bend, Oregon Little Caesar's lady is back after open heart surgery, and so much more! Thanks to our sponsors: BetterHelp, Chewy, and Shipskis! Find comfort this December, with BetterHelp. Visit BetterHelp.com/DPT today to get 10% off your first month. Don’t forget gifts for your pet this holiday season! Take advantage of amazing deals and shop my personal favorites at Chewy.com/DPT. Right now, ShipSkis is offering our listeners 20% off your first shipment when you go to Shipskis.com and use the code: DPT.

We got the debut of AFC North Hard Knocks last night. What did we think? It seems like it was tailor made for Mike Tomlin to be the star. Who around the division can overtake him? What should we expect for the rest of the series? What did we learn from Hard Knocks last night? Mike Tomlin loves Fritos. Former Penguin Tyler Kennedy joined the show. Tyler said goaltending is what has the Penguins riding a 4-game winning streak as we get into December. TK credited the Penguins following a win over the Panthers no matter how close they may have been to losing the game. Who is Philip Tomasino and how important has he been to a Penguins turnaround? We saw the first career goal for Owen Pickering last night – TK talked about why it's key to have a guy like that around.

How could one person go through life hating Fritos.  Chicago's best morning radio show now has a podcast! Don't forget to rate, review, and subscribe wherever you listen to podcasts and remember that the conversation always lives on the Q101 Facebook page.  Brian & Kenzie are live every morning from 6a-10a on Q101.    Subscribe to our channel HERE: https://www.youtube.com/@Q101 Like Q101 on Facebook HERE: https://www.facebook.com/q101chicago Follow Q101 on Twitter HERE: https://twitter.com/Q101Chicago Follow Q101 on Instagram HERE: https://www.instagram.com/q101chicago/?hl=en Follow Q101 on TikTok HERE: https://www.tiktok.com/@q101chicago?lang=enSee omnystudio.com/listener for privacy information.

JoJo doesn't have any effs left, so she's fighting back hard against the incoming gaggle of incompetent stupids. We talked about her approach to protecting democracy, what we can expect from the new Trump administration, John Thune's Senate leadership, and Fritos for your tomato soup. You can find her on Substack @JoJoFromJerz and all the various social media platforms including Bluesky. Meantime, make sure to support this podcast by subscribing at patreon.com/bobcescashow. Music by Prehab.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today's crossword was fabulous -- that's the LONGANDSHORTOFIT! A deftly constructed theme and delightlful clues (43A, Snack brand from the Spanish word for "fried", FRITOS; 8D, Hip hop's Madvillian or Mob Deep, DUO; and 69A, Second smallest of seven, EUROPE) make for a great mid-week solve. Deets inside!Show note imagery: A MEADOWLARK, who, fortunately, looks very good in yellowWe love feedback! Send us a text...Contact Info:We love listener mail! Drop us a line, crosswordpodcast@icloud.com.Also, we're on FaceBook, so feel free to drop by there and strike up a conversation!

From landing woes to pre-checkride jitters, Episode 98 of the Midlife Pilot Podcast dives into those dreaded training plateaus that make every pilot wonder if they've forgotten how to fly. The crew shares their personal stories of getting stuck (Brian's memorable "ugly landing" phase included), while offering hope and humor for pushing through the frustration. Featuring sage advice like "embrace the plateau" and "sometimes you just need a nap," plus a healthy dose of pilot camaraderie. The gang also gets pumped about their upcoming 100th episode shindig in West Virginia - complete with bourbon and pizza rolls, because nothing says milestone celebration quite like comfort food and good friends! Mentioned on the show: * Kid Rock's middle finger jet: https://www.jetphotos.com/photo/11000114 * Reba McEntire's helipad: * Smiley face forest: https://www.oregonlive.com/pacific-northwest-news/2020/12/who-planted-a-giant-smiley-face-of-trees.html * Double bubble gum: https://www.tootsie.com/candy/dubble-bubble/dubble-bubble-twist-gum * Defragging hard drives: https://eclecticlight.co/2024/10/05/a-brief-history-of-defragging/ * Facebook: Student Pilots over 50: https://www.facebook.com/groups/4762601340449954/ * EP52 - Checkride Binders: https://podcasters.spotify.com/pod/show/midlifepilotpodcast/episodes/EP52---Checkride-binders--Fritos-on-fire--and-Nashville-Meetup-announcement-e2ct34k * "Sleep and the Time Course of Motor School Learning": https://pmc.ncbi.nlm.nih.gov/articles/PMC202318 * "Organizational Capacity and Progress Plateaus in the Flight Training Environment": https://commons.erau.edu/jaaer/vol19/iss2/5/

Tipping, Fridgescaping, Stealing trucks for Fritos, Assault with spaghetti sauce, lassoing gators, stipper with a monkey & more. Please remember to review, rate, and share the podcast and follow us on Facebook, Instagram, and Twitter.

Send us a message!Ever stumbled across a piece of tech you didn't need but couldn't resist? That's the spark that kicks off our latest chat, as we gush over the Fender Mark Hoppus signature Jaguar bass and dive into our audio adventures with new microphones, courtesy of Audio Hotline. Picture this: Tom, under the weather, trying to pass as Heather on camera, and our friendly banter about age perceptions. It's a whirlwind of laughs, tech talk, and heartfelt memories that we can't wait to share with you.From sorting out our desk setups for maximum efficiency to reminiscing about our early years and teenage milestones, we weave through personal stories with creative insights on content creation. If you've ever felt the jitters of streaming or wondered how to enhance your audio game, we've got tales and tips. Our chat with a new friend who runs a screenwriting channel adds depth to our love for storytelling, and we muse on the evolution of content platforms and gear preferences, always stressing the importance of staying true to oneself despite public scrutiny.No tech chat is complete without a nostalgic nod to the Blue Yeti microphone and the quirks of early streaming days. We share the hiccups and triumphs of those experiences, from mishaps involving electric skateboards to the unexpected abundance of Fritos in variety chip bags. Whether it's technical advice, amusing anecdotes, or thoughts on modern tech and the nuances of personal preference, our episode promises to keep you engaged and entertained, all while offering a mix of lighthearted banter and insightful reflections.

Flamin Hot Fritos & Entertainment News - Jennifer Aniston & Obama, P Diddy White Parties & Garth Brooks Accused of Sexual AssaultSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In which discuss Eric's trip to the Minnesota State Fair, corn dogs, Eric's parents moving out, Utah, Jeremy's grandfather, Jeremy's perfect sandwich, grad school summers, Red Sox games, the death of Jeremy's Grandmother, and more. Warning: Eric chews into the microphone for the first 20 minutes or so of the episode Contact us at; adventuresinirrationality.com adventuresinirrationality@gmail.com   Music by U.S. Army Blues, licensed under a Public Domain Mark 1.0 license.  

Stupid News 9-16-2024 6am …They knew someone is peeing in the candles for about a month …The Tooth Cake …He was tempted by a bag of Fritos

Discover trending foods, travel, and outdoors news: Chili on cinnamon rolls, wild football foods, a 13-foot alligator catch in Mississippi and taxidermy! Join radio hosts Rebecca Wanner aka 'BEC' and Jeff ‘Tigger' Erhardt (Tigger & BEC) with The Bend Radio Show & Podcast, your news outlet for the latest in Outdoors & Western Lifestyle News!   Episode 202 Details Trending: Chili on Cinnamon Rolls, Stormy Gator Hunt, & NFL Football Eats Latest News: Foods, Travel, Hunting Adventures & Taxidermy YUM! Chili & Cinnamon Rolls Trending The Hastings Tribune says Chili topped cinnamon rolls are trending again. They first became popular in 2022 and are now making a comeback. People are heaping chili on top of cinnamon rolls because they like the sweet and savory combo. Pickle & Ketchup Lovers Rejoice! Bold(P): Heinz Has introduced a new pickle-flavored ketchup.  The new condiment takes the thick and rich Heinz Ketchup you love by now packing a punch of pickle flavor. Adding a bold, tangy twist to all your favorite foods with Heinz Tomato Ketchup plus Pickle Seasoning. The tomato ketchup with pickle seasoning features notes of brined cucumber juice, vinegar and dill for a bright, fresh flavor. The bright pop of vinegar and the freshness of blended cucumber juice complement ketchup's sweet flavor, making it a versatile option for providing a fresh tang that pairs perfectly with grilling favorites. Wild Football Foods To Try! Bold (P): NFL Teams Unveil New Football Menu Items The first weekend of the new NFL season has come and gone, and according to the NY Post, teams unveiled their latest food creations. The Dallas Cowboys are offering a pizza burger featuring a 16 oz Angus patty nestled between two pepperoni pizzas as buns, topped with lettuce, tomato, mozzarella, and marinara sauce. They're also serving a Fritos Sundae with Blue Bell vanilla ice cream, cinnamon, sugar, caramel, chocolate syrup, sprinkles, and Fritos. Meanwhile, the Indianapolis Colts introduced "The Ringer" corn dog, coated in honey and rolled in blue Taki crumbs, along with S'mores Fries—sweet potato fries drizzled with chocolate hazelnut sauce, toasted marshmallow, and graham cracker crumble. Remember When: Mississippi Hunters Land HUGE Gator in Storm Looking back on adventurous hunts, do you remember this one? Reported about back in 2023 by Mississippi Clarion-Ledger: A Mississippi alligator hunter, Kyle Mallett of St. Martin, recently captured a 13-foot, 650-pound alligator amid a stormy night on his last hunt of the season. After a frustrating evening with no big catches and a thunderstorm forcing him off the water, Mallett returned to the Pascagoula River marsh with his hunting partner, Matthew Brooks of Biloxi. While clearing grass tangled in the boat's propeller, Mallett was startled when the massive alligator surfaced just three feet from his boat. The water was shallow and clear, allowing him to hook the alligator with a fishing rod. Despite the gator taking off and the challenge of heavy rain, Mallett, with help from his cousin Jarrod Davis and his team, eventually managed to secure and reel in the gator. After a 30-minute struggle to get the giant into the boat, they finally succeeded. The alligator weighed 650 pounds and measured 13 feet, 3 inches, making it one of the largest caught this year. FIELD REPORTS & COMMENTS Call or Text your questions, or comments to 305-900-BEND or 305-900-2363 Or email BendRadioShow@gmail.com FOLLOW Facebook/Instagram: @thebendshow https://www.facebook.com/thebendshow SUBSCRIBE to The Bend YouTube Channel. Website: TheBendShow.com https://thebendshow.com/ #catchBECifyoucan #tiggerandbec #outdoors #travel #cowboys The Outdoors, Rural America, And Wildlife Conservation are Center-Stage. AND how is that? Because Tigger & BEC… Live This Lifestyle. Learn more about Jeff ‘Tigger' Erhardt & Rebecca Wanner aka BEC here: TiggerandBEC.com https://tiggerandbec.com/ WESTERN LIFESTYLE & THE OUTDOORS Jeff 'Tigger' Erhardt & Rebecca 'BEC' Wanner are News Broadcasters that represent the Working Ranch world, Rodeo, and the Western Way of Life as well as advocate for the Outdoors and Wildlife Conservation. Outdoorsmen themselves, this duo strives to provide the hunter, adventurer, cowboy, cowgirl, rancher and/or successful farmer, and anyone interested in agriculture with the knowledge, education, and tools needed to bring high-quality beef and the wild game harvested to your table for dinner. They understand the importance in sharing meals with family, cooking the fruits of our labor and fish from our adventures, and learning to understand the importance of making memories in the outdoors. Appreciate God's Country. United together, this duo offers a glimpse into and speaks about what life truly is like at the end of dirt roads and off the beaten path. Tigger & BEC look forward to hearing from you, answering your questions and sharing in the journey of making your life a success story. Adventure Awaits Around The Bend.

Dave and Chuck the Freak talk about sensitivity training session, pricing error online may force a company out of business, man selling his dresses on marketplace, man kidnapped woman he knew, pilot aborts takeoff to avoid potential collision, unruly passenger reports are decreasing, substitute teacher busted jerking in school bathroom, woman found in a manhole that she fell into, Tesla locked with baby inside, thieves followed ATM repair man, cows that escaped slaughterhouse, donut deal on Friday the 13th, Robert Kraft mad about not being in Football Hall Of Fame, Shannon Sharpe will not be disciplined by ESPN, soccer player saved by 2 moms, update on Justin Timberlake drunk driving case, earthquake freaks out news anchors live on air, Kevin Hart's vegan fast food chain closes down, The Rock's party trick, Snoop's secret to marriage, Happy Gilmore 2, Penguin show, Poison will not tour because Bret Michaels doesn't want to, Liam Gallagher's responses to fans on X, guy breaks into car because he saw Fritos, robbery suspect runs from police on scooter, drunk driver crashes into a cop, woman woke up to a homeless man in her bedroom, X-Ray on guy shows penis becoming a bone, average time a sex session takes, town in UK known for being toe wrestling capital, what's a crazy reason you broke up with someone?, Ask Dave & Chuck The Freak, saw his friend's GF in club with another guy, lesbian co-worker wants emailer's wife, buddy pees on couches, husband doesn't like BJs, man on bicycle tries to run from police, can of liquid cheese explodes at state fair, man's $1M watch stolen in Beverly Hills found in Miami, 7-year-old missing from camp site, grandma's birthday cake becomes fire hazard, Friday the 13th, man reunites with stranger who returned his lost wallet, woman accidentally sprayed neighbor with water gun and is arrested for assault with a weapon, and more!

Don't have time to listen to the entire Dave & Chuck the Freak podcast? Check out some of the tastiest bits of the day, including a woman who fell into a manhole, guy breaks into car for some Fritos, what's a crazy reason you broke up with someone?, and more!

Car thief in Wisconsin said the only reason he picked a certain truck to steal was because he saw a bag of Fritos inside, Schools are putting vaper detectors in bathrooms and ironically, JUUL has to pay for them, Canadian woman is arrested for assault after accidentally hitting a very tight-wound neighbor with a squirt gun

TJIF! We have a victory Friday show for you with a man who risked it for some Fritos and a bad bad Cass who got caught doing evil deeds in Vegas. We cover the manzilian wax on live tv, share our texting mistakes, and find out which bleeping cities beat us on the bleeping list of cursing cities. We have an undie thief and a DUI that Deion Sanders won't be too happy about. We share the dumb reasons we broke up and chat about wild superstitions in honor of Friday the 13th.  Support the show and follow us here Twitter, Insta, Apple, Amazon, Spotify and the Edge! See omnystudio.com/listener for privacy information.

It's your Ill-Advised News, the stupid criminals of the day. Support the show and follow us here Twitter, Insta, Apple, Amazon, Spotify and the Edge! See omnystudio.com/listener for privacy information.

It's Friday the 13th & it's still kinda hot. Looks like it's going to stay in the mid 80's for the next week or so. We kicked things off this morning with Talked about Tua's concussion from last night's Bills/Dolphins game, and we also talked about the Brewers win over the Giants, along with the sad news that Hank the Dog had passed away. Heart-warming story about a missing painting with a lot of sentimental value that was recently returned to it's owner. Shannon Sharpe claimed he was hacked, but finally owned up to his recent livestream on Insta. Let you know what's on TV & in theaters this weekend. Funny video of a grandmother's birthday cake that had 80 candles that refused to be blown out. After discussing the first ever privately funded spacewalk, we asked the question, "Would you rather be stuck in a boat in the middle of the ocean, or stuck in a space station in space?" Doc joined us to talk racing, and during today's "Bad News with Happy Music", we had stories about a woman who got in legal trouble for a water gun, a reverend that got busted in Vegas with guns & drugs, an Alaskan Airlines jet that almost collided with another plane, a wild attack at a Panera, a guy who stole a truck because of the Fritos inside, a cave that got infected by Cheetos, a couple that tried to have sex in a stranger's driveway in broad daylight, and a guy who used a cuke in a sex act. See omnystudio.com/listener for privacy information.