Beyond Esthetics

The esthetics industry is in the middle of a massive shift, and if you've been feeling the burnout, comparison fatigue, or that subtle “something feels different” energy… you're not imagining it.In this episode, Jess and Tiff unpack what's actually happening behind the scenes of the beauty and wellness industry and the inner work required to rise with it. We talk about the evolution from hustle culture to sustainability, from competition to community, from polished perfection to authentic leadership. This is a grounded, honest conversation about regulation, boundaries, identity shifts, and what it really takes to lead in this new era of esthetics.If you're craving steadier growth, deeper alignment, and a way to build your career without burning yourself out, this cozy conversation is for you.In this episode, we cover: Why the industry feels different (and why that's not a bad thing) The shift from hustle culture to sustainable success Community over competition and what that actually looks like in practice The rise of wellness-focused esthetics and nervous system awareness Authenticity as the new currency in marketing and client relationships Social media without the pressure spiral Boundaries, regulation, and leadership from a grounded placeGIVEAWAY ALERT ✨We're hosting a giveaway for anyone who leaves us a rating & review from now through March on whatever platform you stream podcasts! You'll be entered to win goodies like skincare, esthetician swag, coffee cards, and more.➡️ Just leave your review, then DM us a screenshot so we can enter you!Stay connected with us:Follow the podcast: @thebeyondestheticsFollow Jess: @jessguidesesthisFollow Tiff: @sweetcheeksuniversityHave feedback, topic ideas, or want to be featured on a future episode?

Haley Burli is an esthetician who leads with presence, intuition, and deep respect for the unseen layers of this work. Her approach is rooted in lived spirituality, authenticity, and her openness to working with the unseen energy of life and nature. In this conversation, Haley shares how her relationship to esthetics has evolved beyond skin care into a practice of connection, trust, and very intentional care.Together, we talk about what it means to practice with depth in an industry that often prioritizes appearance over presence. From energetic boundaries and authenticity, to holding space during emotional moments, this episode invites estheticians to honor the invisible labor of their work and redefine what success truly looks like.This conversation is for practitioners who know there is more happening in the room than technique alone and who are ready to trust the work they feel, not just the work they can see.Find Haley! @enlightenedbeauty_byhaley on IGStay connected with us! Instagram and Tik Tok @thebeyondesthetics @sweetcheeksuniversity @jessguidesesthiesEmail us! hello@beyondestheticscoaching.com

In an industry built around productivity, service and consistency many women are quietly burning out despite doing “everything right.”In this episode of the Beyond Esthetics Podcast, we sit down with our dear friend Marti Hutchinson to explore what happens when we stop forcing ourselves into linear business models and start honoring the natural rhythms of the female body.We talk about: Why women are cyclical, not constant, and how ignoring that impacts our energy, creativity, and confidence How understanding your menstrual cycle can reshape scheduling, marketing, client care, and leadership Letting go of guilt, comparison, and unrealistic expectations around productivity Building a business and career that feels sustainable, intuitive, and supportive instead of drainingThis conversation is an invitation to soften, listen, and work with your body rather than against it, while still creating success, momentum, and income in your esthetics career.If you've ever felt like the traditional way of “doing business” doesn't quite fit you, this episode will help you see why and what's possible when you honor your natural rhythm.Click here for the Medspa Mentor Cycles PDF https://www.dropbox.com/scl/fi/nt12evct65ny5a7hzj9fu/MedspaMentorCycles.pdf?rlkey=hn6nlpo0gjv2mcth20svcdurb&st=948w0mw1&dl=0Click here for the Medspa Mentor App https://www.medspamentorapp.com/offers/oi9kCEX2/checkoutFind Marti Hutchinson @medspamentoracademy - www.medspamentorapp.comStay connected!All socials @thebeyondesthetics @sweetcheeksuniversity @jessguidesesthisEmail us! hello@beyondestheticscoaching

What if progress doesn't come from pushing forward, but from listening first?In this episode, we sit down with a holistic esthetician, Jessica Sailer, who is closing out her twenties and stepping into a new decade with intention, reflection, and deep respect for the body's wisdom. Rather than focusing on expansion or “what's next,” this conversation centers on slowing down, simplifying, and rebuilding trust with the nervous system, intuition, and self.We explore how skin can act as a signal rather than a flaw, why nourishment and consistency matter more than perfect protocols, and how stress, digestion, blood sugar, and hormones quietly influence both skin and overall well-being. Through lived experience and curiosity (not rigid expertise) our guest shares what she's learned about honoring rhythms, letting go of control, and choosing presence over productivity.This episode is an invitation to soften urgency, release the pressure to have everything figured out, and trust that intentional living is still progress, even when it looks quieter from the outside.Continue the conversation & stay in the room:Follow @thebeyondesthetics on Instagram, Facebook, and TikTok for mentorship, mindset shifts, and grounded conversations for estheticians ready to rise.Follow Jess at @jessguidesesthis on Instagram & TikTok for intuitive leadership, clarity, and conscious growth.Follow Tiff at @sweetcheeksuniversity across all platforms for education, spiritual alignment, and building a career rooted in intention and excellence.

In this mini bonus episode, Tiff shares a powerful story from her childhood, one that didn't fully reveal its meaning until years later.As a young girl competing in a statewide beauty pageant, she found herself forming a fast friendship with another contestant, one who would go on to win the entire competition. Looking back now, Tiff recognizes a familiar pattern that has followed her throughout her life: a natural pull toward the highest achievers, the confident ones, the top performers.Not from comparison, but from deep alignment.This episode is a reflection on proximity, frequency, and growth. On how surrounding yourself with people who are already operating at the level you aspire to reach can raise your own vibration, expand your vision, and open doors you didn't even know existed. It's about learning through closeness, being inspired by excellence, and allowing yourself to rise to meet the energy of the room you choose to sit in.This message came through as a spiritual download, one that felt meant to be shared immediately with the Beyond Esthetics community. It's an invitation to intentionally choose tables filled with the shakers and doers, the seers and believers, the people who challenge you to grow, stretch, and excel at your highest potential.If you've been feeling the pull toward “more,” this episode may help you understand why.If this story resonated with you, it's likely because you're being called to elevate the rooms you place yourself in.Growth doesn't always require doing more, it often begins by choosing different proximity. Staying connected to spaces that challenge your thinking, raise your frequency, and normalize big visions is part of the work.✨ Continue the conversation & stay in the room: Follow @thebeyondesthetics on Instagram, Facebook, and TikTok for mentorship, mindset shifts, and grounded conversations for estheticians ready to rise. Follow Jess at @jessguidesesthis on Instagram & TikTok for intuitive leadership, clarity, and conscious growth. Follow Tiff at @sweetcheeksuniversity across all platforms for education, spiritual alignment, and building a career rooted in intention and excellence.If this episode stirred something within you, trust that it wasn't accidental. Sometimes the next step isn't about pushing harder. It can simply be about choosing a table that reflects who you're becoming. It's already yours babe!

There are years that ask us to pause — and years that ask us to move.In this episode, we explore the energy of the Fire Horse and what it means to move forward with power, authenticity, and alignment without burning ourselves out.This is a conversation for estheticians who are ready to trust their instincts, protect their nervous systems, and build momentum that actually supports their bodies, businesses, and lives. We talk about embodied confidence, regulated movement, and why authenticity is no longer optional — it's essential.This is not a hustle year.It's a year of truth in motion.Find Us: Instagram: @thebeyondesthetics @jessguidesesthis @sweetcheeksuniversityTikTok: @beyondesthetics @jessguidesesthis @sweetcheeksuniversityEmail us at hello@beyondestheticscoaching.com

In this solo episode, I (Jess) reintroduce myself, share my background story and the drive and intention behind this podcast and our coaching work. I passionately get into something that quietly shapes everything: our relationship with our own attention, time, energy, and nervous system.I speak honestly about the mental noise I was experiencing,what brought me back to my center,and why peace and presence are not luxuries, they're foundations. I share direction for you to do the same! This episode could change your life faster than any other if you lean into it! If you've been feeling overstimulated, scattered, or disconnected from yourself…If you've been craving more clarity, depth, and intentional living personally and professionally,this conversation is for you.Email me or DM me to sign up for my upcoming masterclass! Opal App referral code: 7EUG3Find us: Instagram: @thebeyondesthetics @jessguidesesthis @sweetcheeksuniversityTikTok: @beyondesthetics @jessguidesesthis @sweetcheeksuniversityEmail us! hello@beyondestheticscoaching.com

In this special, impromptu episode of the Beyond Esthetics Podcast, we're joined by two incredible voices from our community, Marti Hutchinson and Gabby Gaione, for an honest, heart-centered conversation rooted in connection, reflection, and collaboration.Together, we explore what it truly means to winter well — slowing down, softening, and honoring the natural cycles of life and business during the colder months. We share the meaningful gifts we're giving our loved ones this season, how we're navigating the holidays with intention, and what we're personally and professionally releasing as we close out 2025, a powerful Year of the Snake and a collective 9 year of completion and shedding.We also dive into authenticity of what it looks like to show up as we are, let go of perfection, and allow our real stories to be part of our leadership. This episode is a reminder that growth doesn't have to happen alone. In fact, some of the most profound expansion happens in community.This conversation beautifully reflects one of our core values at Beyond Esthetics: community over competition. Collaboration, shared wisdom, and honest dialogue don't dilute our voices, they amplify them.Whether you're reflecting, releasing, or setting intentions for the year ahead, this episode invites you to slow down, tune inward, and remember the power of doing this work together.Find Us: Instagram: @thebeyondesthetics @sweetcheeksuniversity @the_esthi_coachTik Tok: @beyondesthetics7 @sweetcheeksuniversity @jessguidesesthiesEmail: hello@beyondestheticscoaching.com

Some years tear you open so you can finally see yourself clearly.This was that year.The Snake and the 9 Year peeled back layers that were never meant to come with us — the roles we outgrew, the identities we performed, the survival strategies that no longer protected us. Estheticians everywhere felt the shedding: the unraveling of old business models, the collapse of burnout culture, the deep return to truth.And now… the rising begins.As we step into the Horse and the 1 Year, a new era of estheticians is awakening.An era driven by authenticity, instinct, aligned momentum, and embodied leadership.An era where we stop performing and start becoming.An era where we rise not from pressure, but from purpose.In this powerful reflection episode, Jess and Tiffanie explore the collective transformation happening within the beauty industry — and the personal shifts they experienced along the way.If you've felt yourself shedding, awakening, or stepping into a version of yourself you barely recognize… this episode will meet you right where you are.A new era of estheticians is here.And you're part of it.Find us: Instagram @thebeyondesthetics @sweetcheeksuniversity @the_esthi_coachEmail: hello@beyondestheticscoachingAligned and Embodies Esthetician Success Fundamentals with Jess:January 19th via Zoom 9-12 MSTDM to joinThe first 3 to sign up $77! Regular price is $117

In this uplifting and inspiring episode, we chat with Nicole Leader, founder of Salt City Skincare — mom, wife, entrepreneur, and proud advocate for community over competition. Nicole walks us through her path from spa esthetician to educator and six-figure business owner, and how staying authentic and grounded has shaped so much of her success. Her story is a beautiful reminder that when you lead with purpose, authenticity and heart, abundance follows naturally.Find Us: @the_esthi_coach @sweetcheeksuniversity @thebeyondestheticsTiffanie: www.sweetcheeksuniversity.com www.sweetcheekswaxingskincare.comNicole Leader: @saltcityskincareEmail us: hello@beyondestheticscoaching.comShout out to: @your.skin.by.tas @rachel_reynolds_skincare @evolvedskinstudioPlease leave us a rating and review!

In this soul-filled catch-up, Jess and Tiffanie open up about the ever-changing seasons of life and business, and what it really means to surrender and evolve with grace. From embracing feminine energy to exploring the balance between devotion and discipline, they share reflections on evolving spiritually, emotionally, and energetically. This conversation is an invitation to soften into flow, trust your path, and move through change with intention.They close with grounded guidance on aligning your holiday promotions with intention and ease. Find us: @thebeyondesthetics @sweetcheeksuniversity @the_esthi_coachEmail: hello@beyondestheticscoaching.comGet on the waitlist for our January Mastermind Group! DM us at one of the Instagram handles above.

In this sacred, intimate and expansive episode, we sat down for what started as a casual life check-in and a plan for a totally different topic, and ended up in the ethereal - a raw, real conversation about spiritual awakenings, feminine energy, and finding purpose in both life and business. This is the type of conversation you'd hear between us if you were a fly on the wall and we are honored to let you take a front row seat to the depth of our connection in conversation.We open up about our own awakening journeys, how it's shaped the way we lead, coach, and connect, and why the beauty industry is shifting toward a more feminine, intuitive energy.We'll share grounded advice for anyone walking through a season of deep transformation—how to find your tribe, stay in light energy, and balance the dance between masculine “doing” and feminine “being.”We also dive into:• The connection between spirituality and your beauty career• Practical ways to uncover your purpose• How feminine energy is redefining leadership and esthetics• Podcast and book recommendations for spiritual growth• And how to navigate the highs and lows of awakening with graceThis one is full of heart, soul and the kind of depth that reminds you—you're not alone on your journey.Find us:Instagram @thebeyondesthetics @the_esthi_coach @sweetcheeksuniversityColor FuseGlassy BlushBalm Stick: https://www.hauslabs.com/products/color-fuse-glassy-blush-balm-stickCovergirl Lash Blast Volume Mascara: https://a.co/d/8ikLCtc

This week, we're cozying up for some real talk with Sarah Faustine, founder of Boise Beauty Connection — a platform all about celebrating the pros who deliver unforgettable client experiences.We dive into what truly sets a beauty business apart (hint: it's more than your menu), how to bridge the gap between the professional and the client perspective, and why connection, trust, and reputation matter more than ever in today's industry.It's part girl talk, part growth talk — the kind of conversation that reminds you why you started, inspires you to show up with intention in every client interaction and reminds you why every detail matters.✨ Topics we cover:• What makes an exceptional client experience truly feel different• The role of energy, communication & reputation in beauty• Finding your brand's heartbeat and showing up authentically• Why local community and connection matter more than competitionTune in, pour yourself a matcha or iced coffee, and join us for a conversation that feels like sitting in your best friend's living room — full of warmth, honesty, and inspiration for every beauty pro.

Today we're sitting down with our girl Sierra—an esthetician with one of the most powerful career pivots we've seen. From working full-time at Costco with financial security and benefits to walking into esthetics school with a big dream on her heart, Sierra has navigated her path with courage, soul, and strategy.We talk about what that “in-between” season looked like—when the dream is planted but the pieces haven't come together yet. From recovering from surgery to job hunting and juggling part-time work, Sierra walks us through how she held the vision, trusted herself, and eventually said yes to the opportunity that changed everything.We also dive into how she's used personal branding, mentorship, and her BFF ChatGPT to build fast momentum—while staying deeply aligned with her values. You'll hear how she's structuring her business now to walk away from Costco for good and what this soul-led journey has taught her in both business and life.If you've ever craved permission to pivot, build your own thing, or trust the path that's calling you—this one's for you.

Realigned.That's how Michelle describes her journey back to herself, her family, and a business that truly fits her life.In this episode of Beyond Esthetics, we sit down with Michelle — a small-town Canadian esthetician, mom, and former spa owner — who shares how she got into Esthetics and the spiritual journey that was so integral, how she went from managing a team to choosing simplicity, purpose, and alignment and what success truly means to her now! This is one of the most spiritually inspiring conversations we've ever done that gave us chills all the way through! She takes us inside the emotional pivot of downsizing, the systems that support her peace, and her recent journey into the Enneagram and self-discovery work that's helped her lead with more clarity and confidence than ever before.✨ This one is for every beauty pro who's ever felt like “more” isn't always better.Find Us: Instagram: @thedragonflyspa @thebeyondesthetics @sweetcheeksuniversity @the_esthi_coachEmail us: hello@beyondestheticscoachingWe'd love a rating and review!

Pull up a chair and pour yourself something cozy — because this episode feels like a heart-to-heart with your closest esty girlfriends.We're bringing back one of our favorite humans, Erin Malinski, for a soul-deep conversation that's been a long time coming. This one is for the beauty pros who are done with the comparison trap, tired of pretending they have to do it all alone, and ready to step into something more… aligned, authentic, and connected.Together with Erin, we unpack what “community over competition” really looks like — not just as a cute phrase, but as a powerful way to lead, live, and build a sustainable business. This value is the heartbeat of Beyond Esthetics, and in this episode, you'll hear why.✨ We talk about: How comparison can sneak into your career (and what to do about it) The real growth that comes from collaboration and support Personal stories from all three of us about letting go of ego and choosing connection Why mentorship, community, and sisterhood change the game And how to start building that kind of support right nowIf you've ever felt like you're “behind,” like someone else's success takes away from yours, or like you're doing it all alone — this episode is a reminder that you don't have to be.

This episode picks up where our conversation with Marti Hutchinson left off — diving into the mindset that builds not just momentum, but sustainability in your beauty career.We explore what it really means to earn your place in the industry, how to start at the bottom without shame, and the difference between “doing whatever it takes” and burning yourself out.You'll hear honest takes on entitlement vs. willingness, why integrity and initiative go farther than talent alone, and how follow-through is the quiet trait behind every successful esthetician.This one's for the esthetician who's in it for the long game — who wants to grow with intention, grit, and grace.Find Us: Instagram: @thebeyondesthetics @the_esthi_coach @sweetcheeksuniversitywww.sweetcheeksuniversity.comWe'd love a rating and review and please share this episode with an Esthi Besti!

Behind every powerful leader and industry icon is a story no one saw.In this episode, we sit down with Marti Hutchinson, The Medspa Mentor and owner of M Spa Boise and Aesthetics Academy of Idaho. Marti knows what it means to start from nothing—and still believe in something greater. For the first time, she's letting us in on the full story: the losses, the lessons, the relentless work, and the unstoppable, unlimited mindset that carried her through.This conversation goes deep. It's raw, real, and rooted in everything most people don't talk about—but should.If you've ever felt behind, broken down, or unsure of your next step—this is your reminder that your beginning doesn't define your capacity to rise.Find Marti:Instagram @marti_medspamentor @aestheticsacademyofidaho Medspa Mentor App https://medspamentor.passion.io/Find us: Instagram @thebeyondesthetics @sweetcheeksuniversity @the_esthi_coachInterested in 1:1 coaching or joining our Winter/Spring Mastermind 2026? Email us at hello@beyondesthetics.com or send us a DM on Instagram Please leave us a rating and review wherever you tune in!

In this special birthday episode, I'm reflecting on the Top 10 lessons I've learned about success as an esthetician—insights shaped by experience, growth, and the beautiful messiness of building a career in this industry. From boundaries to belief, we're celebrating what it really takes to thrive.Then we shift into part two: a grounded and real conversation about creating homecare routines that actually work—for you and your clients. I'm sharing how to stop building routines around fantasy and instead meet clients exactly where they are, so you both get better results and deeper trust.This episode is a celebration, a strategy session, and a little soul talk all in one.FIND USInstagram @thebeyondesthetics @the_esthi_coach @sweetcheeksuniversityEmail hello@beyondestheticscoaching.comTiffanie's website for her Brazilian Waxing Masterclass and more! www.sweetcheeksuniversity.com

In this episode, we're diving into what it truly means to be in alignment as a beauty professional - and why it's the most powerful path to building a career that feels good and grows with integrity. You'll learn how to create alignment, re align when needed and truly recognize the signs of misalignment. You'll learn how to reconnect with your core values and how authenticity can be your greatest asset in client attraction, content creation and long term career fulfillment. Whether you're feeling burnt out, are craving more clarity or feeling confused about how to find your place in the beauty industry, this episode will help you align with your purpose, your priorities and the kind of beauty career that honors who you are! This special episode is deep work! It includes self reflection prompts and journal prompts that will level you up as a beauty professional so get ready for this episode with a pen and paper or have your notes app ready! FIND US: @thebeyondesthetics @sweetcheeksuniversity @the_esthi_coachIf you are interested in any of our coaching programs, email us at hello@beyondestheticscoaching.com

In this powerful episode, we sit down with esthetician and business owner Erin Malinski to talk about what it really means to start over—by choice. After building a successful business, Erin made the bold decision to relocate and begin again in a brand-new market. What followed was a deeply transformative journey that challenged her identity, refined her priorities, and reconnected her to her purpose.Erin shares the behind-the-scenes emotional and strategic shifts she experienced, what she learned about trusting herself through transition, and how choosing alignment over attachment can open the door to more freedom, clarity, and growth. If you're in a season of change, this episode will remind you that starting over isn't failure—it's often the beginning of your most aligned chapter. You can find Erin on Instagram @lpsskinstudioFind us:@thebeyondesthetics@sweetcheeksuniversity www.sweetcheeksuniversity.com@the_esthi_coachhello@beyondestheticscoaching.com

Your career will never outgrow you.In this powerful episode of the Beyond Esthetics Podcast, we're diving deep into the connection between personal growth and professional success. The beauty industry is constantly shifting, and staying ahead requires more than just technique—it demands mindset, discipline, emotional intelligence, and self-leadership.We'll explore how investing in yourself directly transforms your business, deepens client relationships, and sustains long-term success. Whether you're in your first year or your tenth, this episode will challenge you to look inward and ask: "Am I growing as much as I want my business to grow?"✨ Let's elevate your entire life and career from the inside out.CALL TO ACTION:

This one's for the high-vibe, heart-led beauty pros. In this episode of Beyond Esthetics Podcast, we're diving into the sacred energy of the treatment room and how your vibe is just as important as your technique. From the unspoken energetics between you and your client to the subtle shifts that create deep trust, we explore the very woo side of what makes a service truly transformative. Whether you're into crystals, sound bowls, or simply protecting your peace between clients - this episode is all about honoring the sacred space you hold and leading with intention. Find Us:Instagram: @thebeyondesthetics @sweetcheeksuniversity @the_esthi_coachhello@beyondestheticscoaching.com

The difference between a good service and an unforgettable experience is in the details. In this episode of Beyond Esthetics Podcast, we dive into the art of refining the client journey—from the moment they discover you to the way they feel after they leave your space. Small, intentional edits in your processes, communication, and ambiance can make a massive impact on client retention, referrals, and overall success. We'll explore the blind spots many beauty professionals overlook and share actionable ways to elevate every aspect of the client experience. If you're ready to stand out and create a brand that clients rave about, this episode is for you.Find Us:@sweetcheeksuniversity @the_esthi_coach @beyondestheticspodcasthello@beyondestheticscoaching.comwww.sweetcheeksuniversity.com

In this special anniversary episode of Beyond Esthetics, we're flipping the script and putting Tiffanie in the hot seat! Celebrate 13 years of Sweet Cheeks and 8 years of esthetic sisterhood between Tiffanie and Jess as we dive into 20 Questions with Tiff.From the messy middle to the magic moments, we're pulling back the curtain on what it really takes to build a business, stay grounded, and grow—personally and professionally. Tiffanie shares her biggest career lessons, the habits that keep her rooted, and the truths she's learned along the way in this raw, honest, and inspiring convo.Whether you're just starting your esthetics journey or are deep in the trenches, this episode will remind you that you're not alone—and that growth, grace, and grit are all part of the process.

In this episode of Beyond Esthetics Podcast, we're diving into the importance of protecting your mindset in an industry that's louder than ever. From Facebook groups to esthetician influencers, we explore why curating your online space matters—and how staying grounded, focused, and intentional can help you set the standard instead of being swayed by the noise.@the_esthi_coach@sweetcheeksuniversity www.sweetcheeksuniversity.com@beyondestheticspodcasthello@beyondestheticscoaching.com

In this episode of Beyond Esthetics, we're switching things up with a 20 Questions Interview! We're diving into business, beauty, personal growth, and behind-the-scenes moments of our journey as estheticians. From our biggest career lessons to the habits that keep us grounded, get ready for an honest, fun and insightful conversation! Challenge for our listeners: Answer a few of these questions yourself from your own career experience (see questions below). *Screenshot this episode, tag us @beyondestheticspodcast and share one of your answers to these questions for a chance to be featured on our page!1. What inspired you to become an esthetician, and what was your first experience in the industry like?2. What's the biggest lesson you've learned since starting your esthetics career?3. What's one career mistake that ended up teaching you something valuable?4. If you could go back in time, what's one thing you'd do differently in your career?5. What's the best piece of advice you've ever received about business or beauty?6. What's one thing estheticians should be doing for client retention that most aren't?7. How do you balance client relationships and professional boundaries?8. What's your philosophy on retail sales, and how do you make it feel authentic?9. What's one non-negotiable in the client experience that you never skip?10. If a new esthetician asked, “How do I stand out in this industry?” What would you tell them?11. What's been the biggest challenge in your career, and how did you overcome it?12. How do you stay motivated and disciplined on days when you don't feel like working?13. What's your favorite way to invest in yourself—whether it's personal or professional growth?14. Have you ever had a moment of doubt in your career, and what pulled you through it?15. What's one daily habit or ritual that helps keep you grounded?16. If you weren't an esthetician, what career would you have pursued?17. What's your guilty pleasure beauty product or treatment?18. What's one weird or unexpected fact about you that people wouldn't guess?19. If you could have dinner with any successful beauty or business icon, who would it be and why?20. If you could give one piece of wisdom to the next generation of estheticians, what would it be?Make sure you give us a follow so we can connect!You can find Jessica Peterson on Instagram and learn more about her Retail Sales Masterclass @the_eshti_coachYou can find Tiffanie Orr on all social platforms @sweetcheeksuniversity or @sweetcheekswaxingskincare or learn more about her Brazilian Wax Masterclass Online Course at sweetcheeksuniveristy.com

In this episode of The Beyond Esthetics Podcast, Jessica and Tiffanie dive into the concept that relationships—especially client relationships—act as mirrors, revealing our own triggers and areas for growth. They discuss how understanding these triggers can help estheticians evolve personally, professionally and even spiritually. Then, they break down the major differences between drugstore, professional-grade, and medical-grade skincare products, explaining why using and selling anything less than professional-grade skincare is doing a disservice to both your clients and your business. Tune in for an insightful conversation packed with mindset shifts and industry wisdom!

In this episode of Beyond Esthetics Podcast, we dive into the art of consultations—not just as a first step, but as the foundation for lasting client relationships. Approaching consultations from a place of non-judgment fosters trust, allowing clients to feel truly seen and heard. We'll discuss how to create a safe space, ask the right questions, and set expectations that lead to long-term success. Whether you're a seasoned professional or just starting out, this episode will help you refine your approach and elevate your client experience beyond the surface.Find us: @the_esthi_coach @sweetcheeksuniversity @beyondestheticspodcast Brazilian Wax Masterclass www.sweetcheeksuniversity.comRetail Sales and Client Relationship Masterclass DM @the_esthi_coachDrop us a DM on our pod page and let us know what topics you want us to cover for you!We'd love a rate and review so we can serve more people and keep this podcast growing for our community!

In this episode of Beyond Esthetics, Tiffanie Orr dives into the power of empathy and human connection in the beauty industry. Through a heartfelt story about her father-in-law's experience with two veterinarians, she illustrates how genuine care fosters loyalty and trust. Tiffanie challenges professionals to go beyond the transactional and focus on adding value to every client interaction. She shares insights on balancing busy schedules while maintaining personal connections, the importance of clear communication, and how Jessica's retail masterclass transformed her team's approach to sales. Plus, she introduces her Brazilian wax masterclass, designed to elevate intimate waxing training for estheticians. Tune in for valuable takeaways on enhancing client relationships and growing your business with purpose!Follow us @beyondestheticspodcast @sweetcheeksuniversity @sweetcheekswaxingskincare @the_esthi_coach.⭐ Please rate and review the show, and DM us your ideas for new episode topics!

In this episode of Beyond Esthetics, we're diving into the power of confidence and branding in growing your esthetics business and social media presence. Tiffanie and Jess share their personal journeys of overcoming fear and imposter syndrome, proving that when you embrace your unique brand, showing up online becomes effortless.We'll break down:✨ How confidence fuels a strong, authentic brand✨ Why branding builds trust and attracts dream clients✨ The key steps to defining your brand identity, visual aesthetic, and messaging✨ How a clear brand makes content creation and social media marketing easierTake Action & Connect with Us!

In this episode of Beyond Esthetics, Jess and Tiffanie share their passion for empowering estheticians through education and mentorship. They open up about how tools like AI, particularly ChatGPT, have fueled their creativity and content strategies, highlighting its value as a resource for growth.The duo dives into setting bold goals for 2025, reflecting on how past challenges shape personal development. Jess shares her inspiring experience conducting training sessions, while Tiffanie emphasizes the importance of living with purpose and pursuing what brings joy.They discuss strategies for intentional goal setting, aligning ambitions with core values, and building consistent habits. From addressing personal struggles to trusting intuition and embracing therapy as a transformative tool, Jess and Tiffanie encourage listeners to make 2025 a year of growth, passion, and purpose.✨ Tune in for insights on confidence, purpose, and actionable tips to design a fulfilling year ahead!Follow us on socials! We love feedback and want to hear from you!@beyondestheticspodcast on Instagram and TikTokJessica Peterson @the_esthi_coach on InstagramTiffanie Orr @sweetcheeksuniversity on IG, FB and TikTok

In this inspiring episode of Beyond Esthetics, Tiffanie Orr dives deep into her journey of personal and professional growth as an esthetician and business owner. Reflecting on her 13-year skincare career, Tiffanie shares the highs and lows of building a thriving business, expanding her team, and launching new service offerings. She emphasizes the power of intentional reflection in setting impactful goals for 2024, offering listeners a transparent look at her successes and challenges.From hiring a nurse injector and launching this very podcast to overcoming health struggles and grappling with imposter syndrome, Tiffanie gets real about what it takes to adapt, pivot, and grow in the ever-evolving beauty industry. She also discusses her "word of the year"—trust—exploring how it has shaped her mindset and decision-making after learning critical lessons about quick pivots and hard conversations.Tiffanie opens up about celebrating accomplishments like paying off debt, doubling her business space, and realigning her focus to motivate her team and boost retail sales with a revamped commission structure. Looking ahead to 2025, she shares her plans to prioritize family, travel, and fulfillment while encouraging listeners to assess their own paths to success.Tune in for actionable insights, heartfelt stories, and Tiffanie's tips on staying adaptable and building a supportive community within the aesthetics industry. Connect with her on social media and explore her educational offerings through Sweet Cheeks University.Instagram: @sweetcheeksuniversity and @beyondestheticspodcast and @the_esthi_coach

In this valuable episode, we explore the art and science of building deeper, more meaningful relationships with clients that translate to doubling our business through referrals. From understanding their needs to fostering trust and loyalty, we'll discuss actionable strategies for creating lasting partnerships that go beyond transactional interactions by simply covering the basic and core fundamentals of building and maintaining our clientele.Find us:Instagram: @beyondestheticspodcast @sweetcheeksuniversity @sweetcheekswaxingskincare @the_esthi_coachwww.sweetcheeksuniversity.com

In this episode, we dive into the art of maximizing your esthetics business by focusing on the clients you already have. Instead of constantly chasing new leads, learn how to deepen relationships with your current clientele to double, triple and eventually quadruple your business and beyond through simple, foundational steps. Discover actionable strategies to nurture trust, enhance client satisfaction, and create a thriving and sustainable business. If you're ready to work smarter and not harder, this episode is for you!

In this episode, we explore how to create transformative events and impactful promotions for your spa and beauty business with a focus on the power of intention. Learn how to align your offerings with your brand's purpose, build deeper connections with your clients, and maximize the results of your campaigns. From crafting meaningful themes to leveraging seasonal trends and personalization, discover actionable tips with our Top 4 Do's and Don'ts to turn every event and promotion into a memorable experience that boosts your business and builds loyalty. Find us on Instagram: @sweetcheeksuniversity @the_esthi_coach @beyondestheticspodcastwww.sweetcheeksuniversity.com

In this heartwarming episode, Tiffanie and Jessica explore the power of gratitude and its transformative effects on our lives. From small daily practices to big life lessons, they share personal stories, practices, and ways to enhance and create your own gratitude practices to create thankfulness in every situation and every day. Whether you're seeking inspiration or simply a reminder of life's blessings, this episode will leave you with a fuller heart and a fresh perspective. Practices to cultivate gratitude: Prayers of gratitude, gratitude journal, reframe your complaints and negative thoughts, reflection on your difficult times, gratitude jars, make a habit of expressing gratitude to someone every day, write thank you notes and letters, notice and appreciate the small things, volunteer and give back to others and your community.Gratitude reflection questions: What do you find yourself being the most grateful for during your daily gratitude practices?What's something enjoyable you get to experience every day that you've come to take for granted?What's a hard lesson that you were grateful to learn?What's an aspect of your physical health that you have taken for granted?What has happened this week that you are grateful for?What is the most recent small and simple moment you are grateful for?What's an aspect of how you were parented for which you feel grateful?What's one thing about your job you have been grateful for lately?Who is one person who makes your life better?Who do you think is grateful for you and why?What is a small success you had recently?Our favorite gratitude journal: https://a.co/d/5B5XbpMHoliday promotions: www.Sweetcheeksuniversity.com Brazilian Waxing Masterclass 20% off code BLACKFRIDAY expires Friday 11/29/24 at midnightRetail sales virtual 1:1 Masterclass with Jess: DM @the_esthi_coach on Instagram - 3 spots open for $60 OFF the masterclass! Take the course for only $90! If you are interested in joining the waitlist for information on our Mastermind that begins January 20th, please DM either one of us! Instagram: @the_esthi_coach @sweetcheeksuniversity @thebeyondestheticspodcast

In this episode of The Beyond Esthetics Podcast, Tiffanie and Jess sit down with Holly from The Sun Room to explore her inspiring journey in the skincare industry. From mastering retail sales without an esthetics license to embracing the power of moon cycles for renewed energy and confidence, Holly shares her superpower for success, her advice for overcoming challenges, and her transformative experience in the Mastermind group. Don't miss this illuminating conversation!Connect with Holly on Instagram at @thesunroom_twinfallsFollow this show at @beyondestheticspodcastFind Jessica Peterson @the_esthi_coachFind Tiffanie Orr @sweetcheeksuniversity or visit sweetcheeksuniversity.com

Be a fly on the wall with Jess and Tiff today as they discuss Love Is Blind, surrender/allowance, the battle between masculine and feminine energy, getting ahead of burnout and so much more! We are chatting as girlfriends today and giving more details about our Mastermind Group.App mentioned: Opal 30day free code: 7EUG3Find us: Instagram: @sweetcheeksuniversity @sweetcheekswaxingskincare @the_esthi_coachTiffanie's website: www.sweetcheeksuniversity.com

Tiffanie and Jess are back with full force, in alignment, moving forward, growing, glowing and ready to share it all with you! Join us as we discuss where we have been, where we are now and where we are going!Find us on Instagram:@sweetcheeksuniversity@sweetcheekswaxingskincare@the_esthi_coachTiffanie's website:www.sweetcheeksuniversity.com

You're hanging out with me today! Talking about Tiffanie's new waxing course, balanced leadership and my passionate feelings about anti sales! What makes sales icky and what makes sales feel good? Listen in and find out! XOFind us:Instagram: @the_esthi_coach @sweetcheeksuniversity @sweetcheekswaxingskincarewww.sweetcheeksuniversity.comemail us: beyondestheticspodcast@gmail.com

Listen in as Tiffanie talks about the process behind launching her first online course for Licensed Estheticians and where her passion for Brazilian Waxing started years ago. Tiff also shares her tips for leveling-up your esthetics business and standing out as an intimate waxer that will keep you clients coming back every month and have you feeling confident as a service provider in the treatment room.

If you have ever struggled with imposter syndrome or are going through it now - this episode is for you! Imposter syndrome takes some mindset shifts that we share with you as we go deep into the important steps to overcoming it and taking action despite your fear and insecurity.Find us: Instagram: @the_esthi_coach @sweetcheekswaxingskincare @sweetcheeksuniversitybeyondestheticspodcast@gmail.com

Coming at you unedited this beautiful Monday morning with some thoughts about setting yourself up for success for the week and how to look forward to a Monday. Some random life and business updates and talking about gratitude. Get signed up for my retail bootcamps - just head over to my IG below: @THE_ESTHI_COACH

This week we just wanted to chat and bring you guys and even each other up to speed on where we are at in life and business and the fun, not fun, challenging, uncomfortable yet all together somewhat magical life things that are happening! We get a bit vulnerable but are so excited to have you all here on this journey with us and know you will value being a fly on the wall during this conversation and learn some valuable lessons with us! Gratitude Journal: https://www.amazon.com/Gratitude-Day-Night-Reflection-Journal/dp/1683835506/ref=sr_1_10?crid=2W6B0O7QG84RT&dib=eyJ2IjoiMSJ9.KTY4SHDNEV1WDU4qyx_t93XVe_wgML2yxcnqcP03b4EvS-u5GWwCIjpUc6MqzJtDL5B53UL7VKWGNFPMSwQy4psrwlHiuI7b7amG_jR6Hu1_eAVEVuW7mTBv4hQQg5ltkddu6XOtk1crHZ14IyVaTMr5bwU4q44vI9RR92TGyJwiKrh27nw07nUkrQ3OHNERiLTch6Vs34UhtAFOMQRLVc_2HFdHB742K81SNV_U-sKlpB9576Qd886hDc8pfpE97TkEoT-ZciQYkKQd7UVGyksujX9HpY0JA0lA0YA_fHs.jQwn4-XCojks1Nb9WsmHx0gWpHUV97y2RiemiV98JVs&dib_tag=se&keywords=gratitude&qid=1711073988&sprefix=gratitude%2Caps%2C137&sr=8-10Find us:Instagram: @the_esthi_coach @sweetcheeksuniversity @sweetcheekswaxingskincarebeyondestheticspodcast@gmail.com

Todays episode is a hot one as we joined forces with our friend, Rose Wetzel, of Cult Skincare from East Idaho to discuss the juicy details of price increases and rebranding. Cult Skincare on Instagram: @cultskincare Find us: Instagram: @the_esthi_coach @sweetcheeksuniversity @sweetcheekswaxingskincare www.sweetcheeksuniversity.comWe'd love to hear from you! beyondestheticspodcast@gmail.com

Have you ever been in that place in your business when services are slow, sales are down and you are panicking and wracking your brain trying to figure out what to do and how it happened? This episode includes a guide of what to do when times are slow. The answers are within and without so we have dissected different aspects of this guide and done a deep dive into what is required to get your business back on track and keep it that way. 1. Evalute the amount of energy you are giving your business.2. Evaluate if there are other areas of your life that are bringing your energy down or if you are mentally and emotionally low aka your vibes are off and then focus on getting them up first - then immediately take some action steps toward your business.3. Evalute what you were doing when business was good. Additionally evaluate what is not currently working for you in the business currently. Be ready to let some things go and pivot.4. Make sure you have a solid vision of where you want your business to be on a daily, weekly, monthly, quarterly and yearly basis and then work backward and identify what the habits are that need to be in place to get you there - additionally, schedule in as much as you can to be sure you keep yourself accountable and on track.5. Evalute where you could add value to your services and in your retail sales even down to the way you are talking about products. We are in a recession of inflation and people are spending money on and budgeting for what is the most valuable. This is an opportunity to take a good look at what you are truly offering.6. Focus on your Google page and building reviews first because you stress too much about social media. 7. PREBOOK your clients!8. FOLLOW UP post appointment 9. All in all - take radical responsibility and accountability and realize that your business tends to come from within more than it does from without and both need to be working in harmony Find us: Instagram: @sweetcheeksuniversity @sweetcheekswaxingskincare @the_esthi_coachbeyondestheticspodcast@gmail.comwww.sweetcheeksuniversity.com

Leadership seems to be one of the most difficult and trying things in our businesses as beauty professionals and our lives. Some of us excel at it and some of us are daunted by it. Yet for so many of us, it seems to be something that we want for growth. Having a team, no matter how small, can lead to growth and expansion. So why is it so hard? We believe in open and trusting leadership that helps cultivate greatness in our team. Come on this journey with us and join us in this conversation! We'd love to hear any thoughts you have about this topic! beyondestheticspodcast@gmail.comFind us on Instagram:@beyondestheticspodcast@sweetcheeksuniversity@the_esthi_coach

Our answer might surprise you! Join us for this important discussion as we give our thoughts about the role social media actually plays in your business and let us know what you think! Email us any time at beyondestheticspodcast@gmail.com Find us: Instagram: @sweetcheeksuniversity @sweetcheekswaxingskincare @the_esthi_coachsweetcheeksuniversity.com

If there is one thing that is the most important and absolute king of being a successful esthetician, it is learning to master the art of relationships with your clients. In this episode we discuss the different ways of doing that to create a deep bond and connection which will lead to the development of long term, valuable relationships that are the determinant of your success. Find us: Instagram: @sweetcheeksuniversity @sweetcheekswaxingskincare @the_esthi_coach beyondestheticspodcast@gmail.comsweetcheeksuniversity.com