Beyond Esthetics

Your career will never outgrow you.In this powerful episode of the Beyond Esthetics Podcast, we're diving deep into the connection between personal growth and professional success. The beauty industry is constantly shifting, and staying ahead requires more than just technique—it demands mindset, discipline, emotional intelligence, and self-leadership.We'll explore how investing in yourself directly transforms your business, deepens client relationships, and sustains long-term success. Whether you're in your first year or your tenth, this episode will challenge you to look inward and ask: "Am I growing as much as I want my business to grow?"✨ Let's elevate your entire life and career from the inside out.CALL TO ACTION:

This one's for the high-vibe, heart-led beauty pros. In this episode of Beyond Esthetics Podcast, we're diving into the sacred energy of the treatment room and how your vibe is just as important as your technique. From the unspoken energetics between you and your client to the subtle shifts that create deep trust, we explore the very woo side of what makes a service truly transformative. Whether you're into crystals, sound bowls, or simply protecting your peace between clients - this episode is all about honoring the sacred space you hold and leading with intention. Find Us:Instagram: @thebeyondesthetics @sweetcheeksuniversity @the_esthi_coachhello@beyondestheticscoaching.com

The difference between a good service and an unforgettable experience is in the details. In this episode of Beyond Esthetics Podcast, we dive into the art of refining the client journey—from the moment they discover you to the way they feel after they leave your space. Small, intentional edits in your processes, communication, and ambiance can make a massive impact on client retention, referrals, and overall success. We'll explore the blind spots many beauty professionals overlook and share actionable ways to elevate every aspect of the client experience. If you're ready to stand out and create a brand that clients rave about, this episode is for you.Find Us:@sweetcheeksuniversity @the_esthi_coach @beyondestheticspodcasthello@beyondestheticscoaching.comwww.sweetcheeksuniversity.com

In this special anniversary episode of Beyond Esthetics, we're flipping the script and putting Tiffanie in the hot seat! Celebrate 13 years of Sweet Cheeks and 8 years of esthetic sisterhood between Tiffanie and Jess as we dive into 20 Questions with Tiff.From the messy middle to the magic moments, we're pulling back the curtain on what it really takes to build a business, stay grounded, and grow—personally and professionally. Tiffanie shares her biggest career lessons, the habits that keep her rooted, and the truths she's learned along the way in this raw, honest, and inspiring convo.Whether you're just starting your esthetics journey or are deep in the trenches, this episode will remind you that you're not alone—and that growth, grace, and grit are all part of the process.

In this episode of Beyond Esthetics Podcast, we're diving into the importance of protecting your mindset in an industry that's louder than ever. From Facebook groups to esthetician influencers, we explore why curating your online space matters—and how staying grounded, focused, and intentional can help you set the standard instead of being swayed by the noise.@the_esthi_coach@sweetcheeksuniversity www.sweetcheeksuniversity.com@beyondestheticspodcasthello@beyondestheticscoaching.com

In this episode of Beyond Esthetics, we're switching things up with a 20 Questions Interview! We're diving into business, beauty, personal growth, and behind-the-scenes moments of our journey as estheticians. From our biggest career lessons to the habits that keep us grounded, get ready for an honest, fun and insightful conversation! Challenge for our listeners: Answer a few of these questions yourself from your own career experience (see questions below). *Screenshot this episode, tag us @beyondestheticspodcast and share one of your answers to these questions for a chance to be featured on our page!1. What inspired you to become an esthetician, and what was your first experience in the industry like?2. What's the biggest lesson you've learned since starting your esthetics career?3. What's one career mistake that ended up teaching you something valuable?4. If you could go back in time, what's one thing you'd do differently in your career?5. What's the best piece of advice you've ever received about business or beauty?6. What's one thing estheticians should be doing for client retention that most aren't?7. How do you balance client relationships and professional boundaries?8. What's your philosophy on retail sales, and how do you make it feel authentic?9. What's one non-negotiable in the client experience that you never skip?10. If a new esthetician asked, “How do I stand out in this industry?” What would you tell them?11. What's been the biggest challenge in your career, and how did you overcome it?12. How do you stay motivated and disciplined on days when you don't feel like working?13. What's your favorite way to invest in yourself—whether it's personal or professional growth?14. Have you ever had a moment of doubt in your career, and what pulled you through it?15. What's one daily habit or ritual that helps keep you grounded?16. If you weren't an esthetician, what career would you have pursued?17. What's your guilty pleasure beauty product or treatment?18. What's one weird or unexpected fact about you that people wouldn't guess?19. If you could have dinner with any successful beauty or business icon, who would it be and why?20. If you could give one piece of wisdom to the next generation of estheticians, what would it be?Make sure you give us a follow so we can connect!You can find Jessica Peterson on Instagram and learn more about her Retail Sales Masterclass @the_eshti_coachYou can find Tiffanie Orr on all social platforms @sweetcheeksuniversity or @sweetcheekswaxingskincare or learn more about her Brazilian Wax Masterclass Online Course at sweetcheeksuniveristy.com

In this episode of The Beyond Esthetics Podcast, Jessica and Tiffanie dive into the concept that relationships—especially client relationships—act as mirrors, revealing our own triggers and areas for growth. They discuss how understanding these triggers can help estheticians evolve personally, professionally and even spiritually. Then, they break down the major differences between drugstore, professional-grade, and medical-grade skincare products, explaining why using and selling anything less than professional-grade skincare is doing a disservice to both your clients and your business. Tune in for an insightful conversation packed with mindset shifts and industry wisdom!

In this episode of Beyond Esthetics Podcast, we dive into the art of consultations—not just as a first step, but as the foundation for lasting client relationships. Approaching consultations from a place of non-judgment fosters trust, allowing clients to feel truly seen and heard. We'll discuss how to create a safe space, ask the right questions, and set expectations that lead to long-term success. Whether you're a seasoned professional or just starting out, this episode will help you refine your approach and elevate your client experience beyond the surface.Find us: @the_esthi_coach @sweetcheeksuniversity @beyondestheticspodcast Brazilian Wax Masterclass www.sweetcheeksuniversity.comRetail Sales and Client Relationship Masterclass DM @the_esthi_coachDrop us a DM on our pod page and let us know what topics you want us to cover for you!We'd love a rate and review so we can serve more people and keep this podcast growing for our community!

In this episode of Beyond Esthetics, Tiffanie Orr dives into the power of empathy and human connection in the beauty industry. Through a heartfelt story about her father-in-law's experience with two veterinarians, she illustrates how genuine care fosters loyalty and trust. Tiffanie challenges professionals to go beyond the transactional and focus on adding value to every client interaction. She shares insights on balancing busy schedules while maintaining personal connections, the importance of clear communication, and how Jessica's retail masterclass transformed her team's approach to sales. Plus, she introduces her Brazilian wax masterclass, designed to elevate intimate waxing training for estheticians. Tune in for valuable takeaways on enhancing client relationships and growing your business with purpose!Follow us @beyondestheticspodcast @sweetcheeksuniversity @sweetcheekswaxingskincare @the_esthi_coach.⭐ Please rate and review the show, and DM us your ideas for new episode topics!

In this episode of Beyond Esthetics, we're diving into the power of confidence and branding in growing your esthetics business and social media presence. Tiffanie and Jess share their personal journeys of overcoming fear and imposter syndrome, proving that when you embrace your unique brand, showing up online becomes effortless.We'll break down:✨ How confidence fuels a strong, authentic brand✨ Why branding builds trust and attracts dream clients✨ The key steps to defining your brand identity, visual aesthetic, and messaging✨ How a clear brand makes content creation and social media marketing easierTake Action & Connect with Us!

In this episode of Beyond Esthetics, Jess and Tiffanie share their passion for empowering estheticians through education and mentorship. They open up about how tools like AI, particularly ChatGPT, have fueled their creativity and content strategies, highlighting its value as a resource for growth.The duo dives into setting bold goals for 2025, reflecting on how past challenges shape personal development. Jess shares her inspiring experience conducting training sessions, while Tiffanie emphasizes the importance of living with purpose and pursuing what brings joy.They discuss strategies for intentional goal setting, aligning ambitions with core values, and building consistent habits. From addressing personal struggles to trusting intuition and embracing therapy as a transformative tool, Jess and Tiffanie encourage listeners to make 2025 a year of growth, passion, and purpose.✨ Tune in for insights on confidence, purpose, and actionable tips to design a fulfilling year ahead!Follow us on socials! We love feedback and want to hear from you!@beyondestheticspodcast on Instagram and TikTokJessica Peterson @the_esthi_coach on InstagramTiffanie Orr @sweetcheeksuniversity on IG, FB and TikTok

In this inspiring episode of Beyond Esthetics, Tiffanie Orr dives deep into her journey of personal and professional growth as an esthetician and business owner. Reflecting on her 13-year skincare career, Tiffanie shares the highs and lows of building a thriving business, expanding her team, and launching new service offerings. She emphasizes the power of intentional reflection in setting impactful goals for 2024, offering listeners a transparent look at her successes and challenges.From hiring a nurse injector and launching this very podcast to overcoming health struggles and grappling with imposter syndrome, Tiffanie gets real about what it takes to adapt, pivot, and grow in the ever-evolving beauty industry. She also discusses her "word of the year"—trust—exploring how it has shaped her mindset and decision-making after learning critical lessons about quick pivots and hard conversations.Tiffanie opens up about celebrating accomplishments like paying off debt, doubling her business space, and realigning her focus to motivate her team and boost retail sales with a revamped commission structure. Looking ahead to 2025, she shares her plans to prioritize family, travel, and fulfillment while encouraging listeners to assess their own paths to success.Tune in for actionable insights, heartfelt stories, and Tiffanie's tips on staying adaptable and building a supportive community within the aesthetics industry. Connect with her on social media and explore her educational offerings through Sweet Cheeks University.Instagram: @sweetcheeksuniversity and @beyondestheticspodcast and @the_esthi_coach

In this valuable episode, we explore the art and science of building deeper, more meaningful relationships with clients that translate to doubling our business through referrals. From understanding their needs to fostering trust and loyalty, we'll discuss actionable strategies for creating lasting partnerships that go beyond transactional interactions by simply covering the basic and core fundamentals of building and maintaining our clientele.Find us:Instagram: @beyondestheticspodcast @sweetcheeksuniversity @sweetcheekswaxingskincare @the_esthi_coachwww.sweetcheeksuniversity.com

In this episode, we dive into the art of maximizing your esthetics business by focusing on the clients you already have. Instead of constantly chasing new leads, learn how to deepen relationships with your current clientele to double, triple and eventually quadruple your business and beyond through simple, foundational steps. Discover actionable strategies to nurture trust, enhance client satisfaction, and create a thriving and sustainable business. If you're ready to work smarter and not harder, this episode is for you!

In this episode, we explore how to create transformative events and impactful promotions for your spa and beauty business with a focus on the power of intention. Learn how to align your offerings with your brand's purpose, build deeper connections with your clients, and maximize the results of your campaigns. From crafting meaningful themes to leveraging seasonal trends and personalization, discover actionable tips with our Top 4 Do's and Don'ts to turn every event and promotion into a memorable experience that boosts your business and builds loyalty. Find us on Instagram: @sweetcheeksuniversity @the_esthi_coach @beyondestheticspodcastwww.sweetcheeksuniversity.com

In this heartwarming episode, Tiffanie and Jessica explore the power of gratitude and its transformative effects on our lives. From small daily practices to big life lessons, they share personal stories, practices, and ways to enhance and create your own gratitude practices to create thankfulness in every situation and every day. Whether you're seeking inspiration or simply a reminder of life's blessings, this episode will leave you with a fuller heart and a fresh perspective. Practices to cultivate gratitude: Prayers of gratitude, gratitude journal, reframe your complaints and negative thoughts, reflection on your difficult times, gratitude jars, make a habit of expressing gratitude to someone every day, write thank you notes and letters, notice and appreciate the small things, volunteer and give back to others and your community.Gratitude reflection questions: What do you find yourself being the most grateful for during your daily gratitude practices?What's something enjoyable you get to experience every day that you've come to take for granted?What's a hard lesson that you were grateful to learn?What's an aspect of your physical health that you have taken for granted?What has happened this week that you are grateful for?What is the most recent small and simple moment you are grateful for?What's an aspect of how you were parented for which you feel grateful?What's one thing about your job you have been grateful for lately?Who is one person who makes your life better?Who do you think is grateful for you and why?What is a small success you had recently?Our favorite gratitude journal: https://a.co/d/5B5XbpMHoliday promotions: www.Sweetcheeksuniversity.com Brazilian Waxing Masterclass 20% off code BLACKFRIDAY expires Friday 11/29/24 at midnightRetail sales virtual 1:1 Masterclass with Jess: DM @the_esthi_coach on Instagram - 3 spots open for $60 OFF the masterclass! Take the course for only $90! If you are interested in joining the waitlist for information on our Mastermind that begins January 20th, please DM either one of us! Instagram: @the_esthi_coach @sweetcheeksuniversity @thebeyondestheticspodcast

In this episode of The Beyond Esthetics Podcast, Tiffanie and Jess sit down with Holly from The Sun Room to explore her inspiring journey in the skincare industry. From mastering retail sales without an esthetics license to embracing the power of moon cycles for renewed energy and confidence, Holly shares her superpower for success, her advice for overcoming challenges, and her transformative experience in the Mastermind group. Don't miss this illuminating conversation!Connect with Holly on Instagram at @thesunroom_twinfallsFollow this show at @beyondestheticspodcastFind Jessica Peterson @the_esthi_coachFind Tiffanie Orr @sweetcheeksuniversity or visit sweetcheeksuniversity.com

Be a fly on the wall with Jess and Tiff today as they discuss Love Is Blind, surrender/allowance, the battle between masculine and feminine energy, getting ahead of burnout and so much more! We are chatting as girlfriends today and giving more details about our Mastermind Group.App mentioned: Opal 30day free code: 7EUG3Find us: Instagram: @sweetcheeksuniversity @sweetcheekswaxingskincare @the_esthi_coachTiffanie's website: www.sweetcheeksuniversity.com

Tiffanie and Jess are back with full force, in alignment, moving forward, growing, glowing and ready to share it all with you! Join us as we discuss where we have been, where we are now and where we are going!Find us on Instagram:@sweetcheeksuniversity@sweetcheekswaxingskincare@the_esthi_coachTiffanie's website:www.sweetcheeksuniversity.com

You're hanging out with me today! Talking about Tiffanie's new waxing course, balanced leadership and my passionate feelings about anti sales! What makes sales icky and what makes sales feel good? Listen in and find out! XOFind us:Instagram: @the_esthi_coach @sweetcheeksuniversity @sweetcheekswaxingskincarewww.sweetcheeksuniversity.comemail us: beyondestheticspodcast@gmail.com

Listen in as Tiffanie talks about the process behind launching her first online course for Licensed Estheticians and where her passion for Brazilian Waxing started years ago. Tiff also shares her tips for leveling-up your esthetics business and standing out as an intimate waxer that will keep you clients coming back every month and have you feeling confident as a service provider in the treatment room.

If you have ever struggled with imposter syndrome or are going through it now - this episode is for you! Imposter syndrome takes some mindset shifts that we share with you as we go deep into the important steps to overcoming it and taking action despite your fear and insecurity.Find us: Instagram: @the_esthi_coach @sweetcheekswaxingskincare @sweetcheeksuniversitybeyondestheticspodcast@gmail.com

Coming at you unedited this beautiful Monday morning with some thoughts about setting yourself up for success for the week and how to look forward to a Monday. Some random life and business updates and talking about gratitude. Get signed up for my retail bootcamps - just head over to my IG below: @THE_ESTHI_COACH

This week we just wanted to chat and bring you guys and even each other up to speed on where we are at in life and business and the fun, not fun, challenging, uncomfortable yet all together somewhat magical life things that are happening! We get a bit vulnerable but are so excited to have you all here on this journey with us and know you will value being a fly on the wall during this conversation and learn some valuable lessons with us! Gratitude Journal: https://www.amazon.com/Gratitude-Day-Night-Reflection-Journal/dp/1683835506/ref=sr_1_10?crid=2W6B0O7QG84RT&dib=eyJ2IjoiMSJ9.KTY4SHDNEV1WDU4qyx_t93XVe_wgML2yxcnqcP03b4EvS-u5GWwCIjpUc6MqzJtDL5B53UL7VKWGNFPMSwQy4psrwlHiuI7b7amG_jR6Hu1_eAVEVuW7mTBv4hQQg5ltkddu6XOtk1crHZ14IyVaTMr5bwU4q44vI9RR92TGyJwiKrh27nw07nUkrQ3OHNERiLTch6Vs34UhtAFOMQRLVc_2HFdHB742K81SNV_U-sKlpB9576Qd886hDc8pfpE97TkEoT-ZciQYkKQd7UVGyksujX9HpY0JA0lA0YA_fHs.jQwn4-XCojks1Nb9WsmHx0gWpHUV97y2RiemiV98JVs&dib_tag=se&keywords=gratitude&qid=1711073988&sprefix=gratitude%2Caps%2C137&sr=8-10Find us:Instagram: @the_esthi_coach @sweetcheeksuniversity @sweetcheekswaxingskincarebeyondestheticspodcast@gmail.com

Todays episode is a hot one as we joined forces with our friend, Rose Wetzel, of Cult Skincare from East Idaho to discuss the juicy details of price increases and rebranding. Cult Skincare on Instagram: @cultskincare Find us: Instagram: @the_esthi_coach @sweetcheeksuniversity @sweetcheekswaxingskincare www.sweetcheeksuniversity.comWe'd love to hear from you! beyondestheticspodcast@gmail.com

Have you ever been in that place in your business when services are slow, sales are down and you are panicking and wracking your brain trying to figure out what to do and how it happened? This episode includes a guide of what to do when times are slow. The answers are within and without so we have dissected different aspects of this guide and done a deep dive into what is required to get your business back on track and keep it that way. 1. Evalute the amount of energy you are giving your business.2. Evaluate if there are other areas of your life that are bringing your energy down or if you are mentally and emotionally low aka your vibes are off and then focus on getting them up first - then immediately take some action steps toward your business.3. Evalute what you were doing when business was good. Additionally evaluate what is not currently working for you in the business currently. Be ready to let some things go and pivot.4. Make sure you have a solid vision of where you want your business to be on a daily, weekly, monthly, quarterly and yearly basis and then work backward and identify what the habits are that need to be in place to get you there - additionally, schedule in as much as you can to be sure you keep yourself accountable and on track.5. Evalute where you could add value to your services and in your retail sales even down to the way you are talking about products. We are in a recession of inflation and people are spending money on and budgeting for what is the most valuable. This is an opportunity to take a good look at what you are truly offering.6. Focus on your Google page and building reviews first because you stress too much about social media. 7. PREBOOK your clients!8. FOLLOW UP post appointment 9. All in all - take radical responsibility and accountability and realize that your business tends to come from within more than it does from without and both need to be working in harmony Find us: Instagram: @sweetcheeksuniversity @sweetcheekswaxingskincare @the_esthi_coachbeyondestheticspodcast@gmail.comwww.sweetcheeksuniversity.com

Leadership seems to be one of the most difficult and trying things in our businesses as beauty professionals and our lives. Some of us excel at it and some of us are daunted by it. Yet for so many of us, it seems to be something that we want for growth. Having a team, no matter how small, can lead to growth and expansion. So why is it so hard? We believe in open and trusting leadership that helps cultivate greatness in our team. Come on this journey with us and join us in this conversation! We'd love to hear any thoughts you have about this topic! beyondestheticspodcast@gmail.comFind us on Instagram:@beyondestheticspodcast@sweetcheeksuniversity@the_esthi_coach

Our answer might surprise you! Join us for this important discussion as we give our thoughts about the role social media actually plays in your business and let us know what you think! Email us any time at beyondestheticspodcast@gmail.com Find us: Instagram: @sweetcheeksuniversity @sweetcheekswaxingskincare @the_esthi_coachsweetcheeksuniversity.com

If there is one thing that is the most important and absolute king of being a successful esthetician, it is learning to master the art of relationships with your clients. In this episode we discuss the different ways of doing that to create a deep bond and connection which will lead to the development of long term, valuable relationships that are the determinant of your success. Find us: Instagram: @sweetcheeksuniversity @sweetcheekswaxingskincare @the_esthi_coach beyondestheticspodcast@gmail.comsweetcheeksuniversity.com

In part 2 of our social media influences episodes, we dissect the trends we are seeing on social media and discuss the most productive way to navigate them with our clients to create deeper connection and trust with them. This is a fun episode and we'd love for any feedback on these trends or trends that you have seen that we didn't address.Find us:Instagra: @sweetcheeksuniversity @sweetcheekswaxingskincare @the_esthi_coachbeyondestheticspodcast@gmail.comsweetcheeksuniversity.com

In today's episode, Tiffanie and Jess dissect and bring light to the fallacy and illusion of living a balanced life. Are you striving for something that isn't attainable or even that you may end up finding out after this episode, you don't want to attain? Find out how to achieve more harmony in your life and practice presence to alleviate the disappointment you are suffering in attempting to live a more balanced life. This will improve the quality of your life and relationships and can't wait for you to join us for this important discussion. Where can you find us?Instagram: @sweetcheeksuniversity and @sweetcheekswaxingskincare @the_esthi_coachsweetcheeksuniversity.com

Social media has opened up a new world in the skincare and beauty industry that we need to productively learn how to navigate in so many ways as beauty professionals. Join us as we discuss the world of social media and the influence it has on our clients, our professional image and relationships with our clients and followers. We discuss everything from how to have positive and productive conversations with our clients, coming from a place of non judgement, educating in a positive way and being mindful of the tone we are setting on social media. One of our biggest intentions is to create a new generation of estheticians who come from an open heart space of service and non judgement and social media is a great start as you create your digital image.

A quickie episode about the importance of your Instagram BIO, what should and shouldn't be included and why this key component is foundational for creating connection, the foundation for success.

Follow along with our "Looking Ahead to 2024" guide. (Included below). We share our professional and personal goals, how we set ourselves up for success in reaching them, how to pick yourself up when you fall, how to find confidence, motivation and how to stay in alignment! This episode is jam packed full of golden nuggets, mic drop moments and will likely always be one of our absolute favorites for years to come! Grab a cup of coffee and a journal and join us for this beautiful conversation!2024 GuideWord of the yearWhat are your short, medium and long term goals?How do you set yourself up and prepare to reach your goals? (daily habits, rituals, inspiration, etc)Things you are going to STOP doing this yearThings you are going to CONTINUE doing this yearThings you want to START doing this yearThings you do to motivate yourself, especially when it's stuff you don't want to do and/or life gets hardWays you find and keep your confidenceWays you get back up when you falLWhat is your morning routine and how do you maintain it even when it gets hard?Resources that are going to help you achieve your goals and dreamsFIND US:Instagram: @sweetcheeksuniversity @the_esthi_coachbeyondestheticspodcast@gmail.comwww.sweetcheeksuniversity.com

Join Jess as she explores and puts into practice the concept of "doing your future self a favor" and all that entails on so many levels of life. Find Us:Instagram: Jess: @the_esthi_coach Tiffanie: @sweetcheeksuniversitywww.sweetcheeksuniversity.comWe'd love to hear from you! Get a hold of us and request topics by emailing us at beyondestheticspodcast@gmail.com

Join us as we revisit 2023. Lessons learned, challenges overcome, what made us the happiest, how did we limit ourselves, and more. We would love for you to ask yourselves these questions and do your own 2023 reflections: What were some of your goals for 2023 and which ones did you achieve?What could have gone differently to help you reach more of your goals? Some of the biggest and best lessons learned:Challenges overcome and major wins:Surprises dealt with:What limits did you place on yourself?What were you grateful for? What made you the happiest?Person or people you couldn't have gone through the year without:Best books read and podcasts listened to:Our podcast list:Jenna Kutcher - The Goal Digger PodcastLewis Howes - The School of GreatnessMel RobbinsManifestation BabeAmy Porterfield - Online Marketing Made EasyThe Ed Mylett ShowThe Diary Of A CEOOur favorite books of 2023:The Power of Intention - Wayne DyerThe Greatness Mindset - Lewis HowesHow To Do The Work - Dr. Nicole LePeraFind us:Instagram @Sweetcheeksuniversity @The_Esthi_Coach

Welcome to the first official episode of the podcast. In today's episode, we have a fun way of letting you guys into our minds and lives by playing 20 questions! We each have 10 questions for each other and have no idea what questions were prepared for each other. We talk about everything from what it's like to be a mom and business owner, what we wanted to be when we grew up, fitness life and why eating bread in the bathtub is not an option for Tiffanie! We go from laughing to deep minute by minute and it's a good preview of our personalities. We hope you enjoy getting to know us a little bit better!

Welcome to the Beyond Esthetics Podcast where we take a deep dive into everything skincare, business, personal development, spirituality and wellness. With no subject off limits, we guide you on a journey of growth as a beauty professional in every way! In this episode we briefly introduce ourselves, our backgrounds, our friendship and what to expect on this podcast. We can't wait to have you listen in and join us on this journey!