In this thought-provoking podcast, MG Empower sits down with a diverse range of global experts, creators and industry insiders to dive into their experiences and expertise in the marketing space – and beyond. Get inspired by the personal journeys of people who drive transformation. Go behind the strategies with key decision-makers from the world’s most exciting brands and businesses. And keep your finger on the pulse of global culture as we travel on and off the beaten track to understand the past, present and future, together.
This episode of Beyond Marketing is sponsored by Magic Mind, the world's first mental performance shot.Access https://magicmind.com/mgempower and use the promo code MGEMPOWER20 to get up to 48% off your first subscription for the next 10 days. #MagicMind #MentalPerformance #SelfGrowth--------In this episode of Beyond Marketing, The Podcast, Sabina Ellahi, Head of PR and Communications at Sephora UK, shares the strategy behind the beauty retailer's highly anticipated UK launch and landing. Discover how cultural nuance, storytelling, and digital transformation are reshaping beauty PR. We also dive into the rise of celebrity brands, Sephora's unique relationship with its brand partners, and Sabina's take on the future of beauty and PR, sharing insights for marketers navigating a multi-market world.
This episode of Beyond Marketing is sponsored by Magic Mind, the world's first mental performance shot.Access https://magicmind.com/mgempower and use the promo code MGEMPOWER20 to get up to 48% off your first subscription for the next 10 days. #MagicMind #MentalPerformance #SelfGrowth________________In this episode of Beyond Marketing, we sit down with Aline Machado-Lieke, Head of Marketing EMEA North at On, to dive into her journey from navigating the challenges of entering new markets as an immigrant to redefining leadership in volatile, fast-paced environments. Aline shares the behind-the-scenes of an inspiring trajectory of breaking barriers and driving innovation. In this conversation, you'll hear how she turned cultural nuances into opportunities, leveraged a test-and-learn mindset to transform setbacks into stepping stones, and reimagined sports marketing by blending lifestyle, purpose, and experience. Whether you're seeking insights on building a standout career or mastering the art of sports marketing in a dynamic landscape, Aline's stories and strategies will empower you to focus on the unique value you bring, without trying to fit in.
Join us as we sit down with Emily Trenouth, Head of Influencer Relations at #Amazon and trailblazer in the creator economy. Discover how she fast-tracked a traditional career path, diving headfirst from finance into influencer marketing. Emily shares her insights on building global strategies, harnessing data-driven campaigns, and navigating AI's growing role. She also reveals her approach to personal branding and why trust, authenticity, and creativity are essential. Whether you're a marketer seeking expert advice or an aspiring influencer, Emily's experiences and lessons will inspire and inform your path to success.
In this episode of the Beyond Marketing Podcast, Gary Raucher - Executive VP for Product, Marketing, and Merchandising at ASICS - takes us on a journey through the brand's rich history and reveals how the foundational purpose continues to drive its modern marketing strategies. Learn how ASICS differentiates itself in a competitive market by focusing on authentic storytelling and inclusivity rather than a "winning at all costs" mentality - with insights from impactful campaigns like "New Personal Best". We dive into how ASICS leverages consumer behaviour insights and community engagement to create meaningful connections with its audience, as Gary discusses the importance of balancing the brand's heritage with innovative marketing tactics to stay relevant in today's fast-paced world. Tune in to explore how ASICS's commitment to its roots fuels innovation and sets the brand apart in the global marketplace.
In this episode of Beyond Marketing, we sit down with Emily McDonnell, Head of Creator Partnerships UK & Northern Europe at Snapchat, to uncover why Snapchat is considered the happiest place online. Emily delves into the platform's explosive growth - 432 million daily active users - and how it fosters authenticity and genuine connections in a digital age often dominated by overproduced content. We debunk the myth that Snapchat is just for teenagers and delve into how it is an "and", not an "or" platform. Tune in to hear her insights on the future of the creator industry and how Snapchat is leading the way in making social media a happier, more genuine place.
In this episode of Beyond Marketing, @AlejandraTravels shares her journey of resilience and self-discovery as a travel content creator and digital nomad. We dive into the power of resilience as Alejandra reflects on how she found the inner strength to leave behind her career, relationship, and old life to pursue her PhD in digital nomadism and chase her evolving dreams. She opens up about what resilience truly means - facing challenges with unwavering determination and never giving up, even when the world seems to fall apart. Alejandra discusses how her purpose has evolved, embracing uncertainty and redefining success on her own terms. She also sheds light on the reality behind her nomadic lifestyle and content creator journey, focusing on authenticity and building a genuine community. Tune in for an inspiring conversation about dreaming big, breaking boundaries, and finding gratitude in both challenges and triumphs.
In this episode of Beyond Marketing, we uncover how to navigate Reddit with its Lead Strategist Alexandra Comito. Tune in to learn how brands can navigate the nuances of the platform, connect with its diverse communities, and leverage its unique culture for authentic engagement. Alexandra offers insider strategies, revealing why “Reddit is unparalleled for engagement” and how brands can thrive by embracing transparency and listening to organic conversations. From building communities to activating successful campaigns, this episode is packed with actionable insights that will change your perspective on Reddit. Don't miss out on these valuable tips to elevate your brand's presence.
In this captivating episode of Beyond Marketing, we dive deep into the beauty world with Vic Ceridono, a trailblazer player who redefined beauty to be simple. Here, Vic shares her incredible journey - from her early days as a beauty blogger and journalist in Brazil to becoming one of the most renowned beauty influencers and the founder of Vic Beauté brand. Discover the challenges she faced transitioning from traditional journalism to the ever-evolving landscape of social media, and how she mastered the art of content creation across various platforms. Besides opening up about the struggles and triumphs of launching her own beauty brand, Vic Beauté - grounded in simplicity and authenticity - she passionately discusses the empowering role of makeup in women's lives and how she believes it can boost confidence and self-expression.
In this episode of Beyond Marketing, Maira Genovese, Founder and CEO of MG Empower, sits down with Oliver Yonchev, CEO and Co-founder of Flight Story, to explore the transformative power of generative AI in the creative and marketing industries. They delve into the importance of embracing failure as a pathway to innovation, the evolving role of AI in augmenting creativity, and strategies for leaders to foster a culture of experimentation. Yonchev shares his bold predictions for the future of creative teams, emphasizing that “the skills that [they] possess will be redundant in three years,” and offers practical insights on how businesses can adapt to rapid technological advancements. Join us for a thought-provoking discussion on leadership, innovation, and the future of marketing.
Tune in as we explore what truly means to redefine success in today's business world. We discuss how traditional gender roles in leadership are being shaken up, and dive into why physical workspaces are still so important for sparking innovation and building connections. This conversation offers a fresh perspective on what it means to run a successful business today.Join our host, Maira Genovese, Founder and CEO of MG Empower, as she chats with the inspiring Gabriela Hersham, Co-Founder & CEO of Huckletree. Gabriela shares her refreshing take on female leadership, focusing on performance over quotas, and why in-person collaboration is key. From debunking the hype around virtual offices to emphasizing the value of a creative workspace, Gabriela offers insights that challenge conventional thinking and inspire a new approach to business growth and leadership. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message
Who hasn't ever stopped whatever it is that they were doing for a peek at the grand interval shows of the American Football League final, the Super Bowl (that under the production company of no one less than Jay-Z, has brought to its stage Rihanna, Bruno Mars, JLo and Shakira, among other stellar artists)? The world of sports seems to have taken over pop culture, permeating fashion, music and consumerism across the most diverse cultures and communities. Or would it be diversity that is reshaping the businesses? The answer is yes. Some of the most long-established industries are manoeuvring to stay relevant across the exponential rise of new and powerful groups. In this touchdown episode of Beyond Marketing - The Podcast, the Cultural Strategist for the iconic NFL, Javier Farfan, opens up about the moves to access and engage the audiences that will shape the dynamics of the new economy, and “future-proof the business”. Alongside our hosts, Farfan pinpoints the focus on bringing the so-called minority groups into the fields of American football. He states the relevance of women's, LGBTQ+ and Latin communities' voices and a targeted strategy to engage kids and youth. A lesson on how to recognize and anticipate new audiences, and effectively reach and retain them - from identifying cultural and geographic nuances to the partnership with influential voices and media outlets, and new technologies. The NFL is building a new football for a new world, and those cultural strategies will fit right into any business that wishes to thrive in this already-rolling future. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message
In the early 2000s, Camila Coutinho was one of the first influencers to have one million followers. As a pioneer of the era of the mega influencer, she not only took part in the birth and evolution of a world-changing new industry but she was also savvy enough to capitalise on the business opportunities within it – predicting and shaping a future that few others could imagine at the time. In this episode of Beyond Marketing, Camila joins long-time friend and MG Empower CEO, Maira Genovese, to discuss the past, present and future of social media and the creator economy. From an incredible personal journey – Camila went from blogging about her “outfits of the day” to hosting TedTalks, becoming a leading voice in culture and tech, and founding companies like GE Beauty, a responsible beauty brand – to the evolution of AI and the impact of algorithms on critical thinking, this conversation is wide-ranging and important. Listen for inspirational women, epic life stories, and thought-provoking explorations of business and culture. #GEBEauty #CamilaCoutinho #Marketing #Podcast #MarketingPodcast #InfluencerMarketing #Influencer #Beauty /// No início dos anos 2000, Camila Coutinho foi uma das primeiras influenciadoras a ter um milhão de seguidores. Como pioneira da era da mega influência, ela não só participou do nascimento e da evolução de uma nova indústria que mudou o mundo, como também foi visionária ao capitalizar as oportunidades de negócio dentro dela – prevendo e moldando um futuro que poucos poderiam imaginar na época. Neste episódio de Beyond Marketing, Camila se junta à amiga de longa data, fundadora e CEO da MG Empower, Maira Genovese, para discutir o passado, o presente e o futuro das mídias sociais e da economia de criadores. De sua incrível jornada pessoal – Camila passou de compartilhar seus "looks do dia” a apresentar TedTalks, tornando-se referência em assuntos como cultura e tecnologia, e fundando empresas como a GE Beauty, marca de beleza consciente – até a evolução da IA e o impacto dos algoritmos no pensamento crítico, prepare-se para uma conversa ampla e importante. Um bate-papo com mulheres inspiradoras, histórias de vida épicas e reflexões instigantes sobre negócios e cultura - ouça agora. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message
What's the secret to successful branded content? For viral Brazilian comedy sensation Esse Menino, the immediate response was, “Being hot.” But what he really meant was this: it's all about brands not being afraid to take creative risks, and giving creators like himself the freedom to be their authentic selves. In this episode, our hosts sit down with a legend of our times to discuss the true meaning of virality, the impact of being queer on Esse's worldview, and the ever-blurring lines between art, commerce and politics. Having found internet fame in 2021 thanks to a political satire video that made it big, Esse has since become an international comedy superstar, writer, activist, and influencer with 1.5M Instagram followers. He creates viral content – for mega brands like Smirnoff and Kinder Bueno – by being true to his identity, without ever actually revealing his name (“Esse Menino” means “This Boy” in Portuguese). Listen for an iconic life story, unique perspectives on social marketing, and important lessons for anyone looking to go viral – if that is indeed your goal – whether you're a brand, creator, or anything in between. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message
After a life-changing event, Sophie Butler found community, comfort, and her life mission on social media. But just as she was embraced by the disabled community, she quickly discovered how much it lacked genuine inspiration and representation. So ever since, this powerhouse creator has been dedicated to showing the world her life as a disabled person through lighthearted, inspirational content. By sharing her true experiences and actually breaking physical barriers, Sophie encourages her audiences to embrace every facet of life – from dating to travel, and everything in between. Her moving story and life-affirming personality reveals the gaps and opportunities for the media industry to actively address and support the lived realities of their disabled consumers. Listen for a smart and inspiring lesson for brands, agencies… and humans! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message
In this special episode of our #InfluencerMarketingUncovered Podcast, creators Denis Colak and Nimi Blackwell are welcomed by our Founder & CEO Maira and Account Director Steff to share their journey towards becoming a powerful and dynamic duo. The conversation touches on their perspectives on the influencer landscape, the key differences between working with luxury and fast-fashion brands, and the pace of diversity in the industry. Tune in for a delightful short break! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message
How is Pinterest, the visual inspiration engine, becoming the ultimate marketplace for brands and consumers alike? The answer lies in an exquisitely simple equation: Pinterest has made itself an online oasis for its users to set intentions and plan for the future. And embracing a manifestation mindset allows branded content to feel natural, contextually relevant, and highly personalised. In this episode, Mattew Siberry, Head of Home at Pinterest, joins our hosts to talk about why Pinners are different from users on other social media platforms – and how that creates a huge opportunity for brands looking to connect naturally and authentically with their communities. With new ad formats and other brand-friendly features emerging all the time, Pinterest really is going hard on making itself a safe haven for creators, agencies and brands alike. If you're interested in learning how to navigate it effectively, this is the definitive guide for you. Not to be missed! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message
Aayati Dash is only ten years old, but with a veracious attitude and incredible vision, she's proving that sometimes kids really should be in charge. From growing up in India to laying roots in the USA, from feeling bullied to finding strength through her creative skills, Aayati's journey has placed her at the centre of some of the most prestigious stages in the world, including #Davos and #CannesLions to speak out for young girls. Manifested in Queendom Metaverse, a unique virtual space of her own design, Aayati's work is all about empowering young women to dream big and pave their own path, while also creating opportunities for brands to be part of this world-changing adventure. The remarkable story told in this episode will take you to your childhood and back, with a renewed hope for the future. Grab yourself a cup of cocoa and prepare your jaw to drop. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message
Our guest in this episode holds not one, but two world records for surfing the biggest waves ever ridden – in both men's and women's categories. Maya Gabeira, Big Wave Surfer & Environmental Activist, doesn't usually go on podcasts. So we are incredibly privileged to have her on the show as she revives her brave trajectory in pursuit of passion – from serving tables in Hawaii, to the conquest of the big waves sanctuary, Nazare (Portugal). The one-of-a-kind athlete opens her heart about the challenges of being a pioneering woman in the testosterone-fuelled sport, an almost fatal marine accident, and the special relationship she has with her father – one of the earliest environmental spokespeople in Brazil, Fernando Gabeira, whose mission she follows as a global voice in the protection of the oceans as the ultimate effort in the fight against climate change, which she calls “The Blue Revolution”. So, chill out and ride this big wave with us! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message
Sustainability is the fashion world's favourite buzzword. But what does it really mean? And more importantly, how should brands be talking about it? In this episode, content creators, writers and sustainability consultants, Brett & Scott (the Staniland twins), call out the best and the worst of the fashion industry. Turning what they've learned from their experience as brand consultants into actionable insights for our listeners. Once you've heard it, you won't see fashion, or the world, the same way. So it's time to get comfortable – and press play! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message
Partnerships and collaboration are hitting hard business strategies. But in the social development world, those are the foundation. Edu Lyra, founder of Gerando Falcōes, an organisation that is changing the reality of millions of people in the Brazilian favelas, and conquering international leaders and brands, joins our podcast. The fifteen-minute episode is enough to inspire and sharply convey powerful business and marketing insights - proving that clear communication is key to success. Make a quick pause for a beautiful lesson about humanity, dignity and… business! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message
The future is data. From a pandemic scenario, to one of the biggest technological revolutions, life seems to have never raced at such high speed. Along with Michael Duray, Head of Marketing at Samsung UK, our hosts dive into a dynamic conversation about the topics that are shaking the world of business and beyond. On a short trip to the past, they analyse and discuss data power, the latest AI advancements, the fluidity between online and offline, and more, connect the dots between consumer behaviour trends, proving that when you've got the right data – and you know how to interpret it – you can quite literally see the future! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message
Whether we're recalling the past or creating new moments, science tells us that our senses are closely connected with memory. In this episode, Graziele Toscan, Head of Global Marketing at Melissa, walks us through the incredible story of the Brazilian fashion brand that, in the early 80's, introduced the infamous jelly texture and iconically absurd bubble gum scent to the world of footwear. Also up for discussion, the exciting international collaborations that put that brand on the global fashion map. Time to get comfy and prepare for some true marketing inspiration from the 80's and beyond. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message
Storytelling, when guided by inner purpose, has limitless potential. From our studio in London, content creator, model, documentarian and environmental voice, Gwilym Pugh, sat down with our hosts to share his transformation; from shy person to social media phenomenon, from dangerous unhealthy habits to physical strength, and from someone who felt disconnected from nature to WWF ambassador. Also on the table: the evolution of social media, responsible content creation and what Gwilym considers a magical experience. And elephants. This episode is light-hearted, eye-opening and not to be missed! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message
Come with us on a global journey as we zoom into the creator economy in India, the most populated country with the second biggest online market in the world, through the expert eyes of a rising Gen Z influencer: Anahita Karanjiia. Anahita joins our hosts directly from Mumbai for an enlightening conversation, revealing the ins and outs of an inspiring collaborative culture and a globally connected influencer marketing landscape. And Bollywood, of course, couldn't NOT be mentioned! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message
We build our future in the present. And researchers are already looking as far as 2050 to identify the trends that will dictate life, culture and everything in between – so you'd better start listening! Kicking off Season 3, our hosts welcome to the studio Trend Forecaster, Futurist and Content Director at Stylus, Katie Baron. Together, they analyse and explore such groundbreaking trends as adaptive entertainment, sensorial experiences and what the industry's calling ‘the metaphysical flex'. This episode will make you want to sit back with a cup of tea and a notepad. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message
Join us for the final episode of season 2 of the #InfluencerMarketingUncovered Podcast, where we sit down with three trailblazing women in the Creator Economy: celebrity makeup artist and entrepreneur Holly Connolly, MG Empower Founder and President Maira Genovese, and MG Talent Talent Manager Carmela Contarino. These inspiring women share their personal stories and insights on elevating women's voices and creating a more empowering and inclusive business landscape. This is a can't-miss conversation full of inspiration, education, and fun – enjoy! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message
The Creator Economy is rapidly changing the status quo, bringing powerful female voices to even the most male-dominated industries. In this inspiring episode, Maira Genovese, Founder and President of MG Empower, and Edward Gough, Senior Account Manager, have an honest, in-depth conversation with Tisha Alyn, professional golfer, creator and activist voice for women and the LBGTQ+ community, in conservative and male-dominant industries. Join us to see the influencer marketing landscape from a new perspective, as we talk about responsible content and creative freedom through the lens of this empowering athlete's personal journey. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message
One of the hottest trend topics in the Marketing industry stands around “How to successfully place brand activations on new digital spaces, such as the Metaverse”? While the answer to this question is still at quite an early stage, there are important insights to consider. In this episode, the Director of Innovation & Creative Partnerships of Yahoo Creative Studios, Sam Field, joins Maira Genovese, Founder and President of MG Empower, and Ross McAlpine, Senior Design Manager on a practical conversation exploring some of these relevant insights, from a perspective of actual cases and campaigns, including the Metaverse Fashion Week. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message
Fostering community has become a top priority for consumer brands, but is it ultimately necessary? In this episode, Maira Genovese, Founder and President of MG Empower, and Raphaël Bouquillon, USA Managing Director, welcome Manouska Jeantus - Community Lead at Miro, former Community Engagement Leader at Glossier. The three engage in a conversation, tapping into the real meaning of community, and how in practice customer experience is at the core of delighting the consumer to turn them into brand advocates. Furthermore, they dive into unexpected new ways of co-creation and collaboration with brand consumers and community, on and offline. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message
Co-creation is the hot buzzword in the creator economy, and it is so for a reason. It is a win-win strategy for both brands and creators. In this episode, Maira Genovese, Founder and President of MG Empower, and Raphael Bouquillon, USA Managing Director, explore the concept with global communications strategist and talent agent, Alice Hampton, founder of ACP Management. This rich conversation brings analysis on the transition from traditional to digital marketing, how influencers are getting involved in brand's marketing and product development decisions, and key points for brands to successfully build co-creation relationships with creators. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message
Emily Ewell is the Founder and CEO of Pantys, a pioneer brand in improving the health of women and the planet through sustainable menstrual, maternity and incontinence underwear. In this episode, Maira Genovese, Founder and President of MG Empower, and Paula Albuquerque, Global Head of Influencer Marketing, engage with Emily in a powerful and insightful conversation, filled with practical cases and inspiring stories on how innovation can be driven by a brand's audience. A practical lesson on community building and its power to become a force for co-creation, success and impact. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message
Social media has increasingly driven the perfectionism ideals presented to us for decades by mass media, highly impacting the influencer marketing industry today. In this utterly authentic and human episode, best-selling author and founder of Happy Not Perfect, Poppy Jamie, shares with Maira Genovese, Founder and President of MG Empower and Raphael Bouquillon, Managing Director USA, her personal experiences as an influencer, and advice as a mental wellbeing expert and advocate, on how brands and talents can face these challenges. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message
The world calls for urgent action when it comes to sustainability, and influence plays a definite role in it. This episode reveals how the colossal beauty industry, backed by clean chemistry and allied with influencer marketing, is conquering the forefront of sustainable action, reshaping consumer behaviour and supporting brand's community building. John Melo, CEO of Amyris, joins Maira Genovese, President and Founder of MG empower, on a 360° and highly inspiring conversation around influencer's impact, sustainability, marketing and business. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message
The creator economy isn't going anywhere. But how's it going to change when Web 3.0 is fully realised? Experts say Web 3.0 will completely reshape community building. Tune into this all-encompassing conversation to gaze into the future and explore the evolution of social platforms, influencers and brands in the highly anticipated new phase of the internet. This episode's special guest is Kaya Yurieff, Creator Economy Reporter for The Information. Joined by Maira Genovese, President and Founder of MG empower, and Andrea Cortes, Proposition Development Manager, she brings passion and expertise to the table – get into it. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message
Is there a sustainable approach to Web 3 and NFTs? In this episode Nihar Neelakanti, CEO of Ecosapiens, joins Maira Genovese, President and Founder of MG Empower and Ross McAlpine, Senior Design Manager to discuss how the Ecoverse will come to life, to build a sustainable landsacape of Web3. Tune in to discover how Ecosapiens is building a web3/NFT platform to enable consumer support against climate change in “1-click”, and how will brands be able to dive into the space to make a positive contribution to the environment, an efficiently offset the impact of the crypto minting process. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message
The creator economy is taking the world by storm, transforming how the publishing industry embraces a new form of leaders, cultural voices and entrepreneurs. In this episode Alinka Rutkowska, CEO and founder of Leaders Press, joins Maira Genovese, President and Founder of MG Empower and Siang Ng, Talent director, to discuss how the Publishing industry has been transformed by the rise of Influencers. Tune in to discover how creators are taking a leading voice across their communities through different publishing formats, how Web3 will impact the industry and how talents will have more opportunities, as they become thought leaders for the new generations. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message
What is the Metaverse today? Let's demystify it. In this episode, Yonatan Raz-Fridman, CEO and founder of Supersocial, joins Maira Genovese, President and Founder of MG Empower and Edward Ogunrinde, Senior Creative Strategist, to discuss how Web3 is transforming how brands and consumers interact in the new immersive and virtual worlds. Tune in to discover how the this new web era will transform the conception of community building, content ownership and self expression extension. Discover, how the development and building of the metaverse, will enable brands and creators to enhance audience experiences and redefine consumer engagement. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message
“People will remember you by how you made them feel”. Emotions and genuine human connections are the core of Influencer Marketing success. In this episode, Paula Bezerra, Head of Public Relations at Fasano Rio de Janeiro and Chief Brand Activist at Amyris, joins Maira Genovese, President and founder of MG Empower and Hellen Katherine Marketing Manager, to discuss how the influencer industry has transformed the PR world forever. Together they unveil how traditional PR was challenged to convey experiences in a more authentic way, appealing to the audience's emotions and memories, overcoming the barriers from print and digital content - to offline experiences. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message
After the challenging times over the past years, across the world, consumers are seeking to find sources of joy and genuine connection when diving into the experience with brands and services. In this episode, our host Maira Genovese, Founder and President of MG Empower and Bruno Genovese, General Manager are joined by Andreia Morelli, VP of Charge Products & Marketing at American Express Mexico. Together they discuss how brands can go above and beyond to create authentic and meaningful connections with consumers to build long term relationships and raise loyalty. Tune in to discover how an empathetic approach to the transformation of data and consumer behaviour insights, can lead brands to create innovative and highly relatable products and campaigns. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message
Sustainable beauty is transforming the industry forever, as consumers are increasingly demanding brands to become more ethical and transparent across their supply chain and communications. In this episode our host Maira Genovese, Founder and President of MG Empower is joined by Francisco Costa, Founder and Creative Director for Costa Brazil, to discuss how the beauty brand future relies on how they can transform their operation to take what nature offers ethically and make it even more sustainable. Tune in to discover how Calvin Klein former Creative Director changed his career to building a purpose-driven and sustainable brand that serves the body, mind and spirit and how through the power of Influencer Marketing, Costa Brazil is building an authentic community. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message
The definition of business success today goes beyond commercial results. Younger generations and consumer awareness are demanding brands to go from words to actions when it comes to the business impact across society, environment and economy. In this episode, our host Maira Genovese, Founder and President and Ed Gough, Senior Account Manager at MG Empower, are joined by Pia Heidenmark, former chief sustainability officer of IKEA to discuss how brands can jump into the circular economy. Tune in to discover how brands can inspire consumers to embrace a sustainable lifestyle by educating and simplifying the concept, with outstanding well-designed products and clear and effective communication. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message
After a challenging year, consumers decision making has forever been transformed, prioritising brands that go beyond their commercial goals, to support consumers to live better lives. In this episode, Bea Bravo Senior Marketing Manager at Johnson & Johnson in the Philippines joins our host Maira Genovese, Founder and President of MG Empower, and Samara Marangoni, Influencer Marketing Coordinator, to discuss how brands can become agile when creating marketing strategies that have a true purpose to move emotions and sentiments, instead of moving wallets. Tune in to discover how brands can use the power of data and influencer marketing to truly engage with consumers and build strong bonds and community with the audience, and how to innovate on their digital strategies by tapping into the creator economy with social influencers. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message
During the past two years, wellness has taken centre stage in consumers lives and will continue to grow as the world enters a new phase post-pandemic. In this episode, Ulises Ramirez, General Manager for the North America Water Portfolio at The Coca-Cola Company joins our host Maira Genovese, Founder and CMO of MG Empower and Hellen Katherine Marketing Manager, to discuss how F&B brands can tap into to topic and still stand out from the crowd. Tune in to discover how innovation and purpose can come together to empower brands to avoid being cliche and discover how Smart Waters has been able to lead their category through a smart and authentic strategy, putting the consumer at the core of their decision making. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message
The Asian market has been leading the path on technology and marketing innovations over the past years. In this episode, Siang Ng former VP of Global Business at Gushcloud International and today thought leader on marketing and business strategy, discusses with Maira Genovese Founder and CMO of MG Empower and Andrea Cortés, Business Development and Marketing Manager, the key learnings from Asia for brands to embrace when tapping in the Creator Economy. Tune in to discover how this new era, has transformed brand and consumer relationships, how Livestream shopping has redefined engagement and how to successfully build a co-creation strategy with influencers to raise consumer trust and live audience participation. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message
In today's world, brands have the possibility to positively impact society. In this episode, Naomi Walkland VP of Marketing for Bumble EMEA joins our host Maira Genovese, Founder and CMO of MG Empower to explore how brands can use their platform and marketing efforts to build a safer and kinder digital landscape. Both leaders discuss their experiences on leading purpose led businesses and explore together how, through the power of cultural voices, a brand mission can come to live in a stronger and relevant way, to evoke a positive change. Tune in to discover how Bumble has successfully defied social norms and turned the dating landscape into a safe place, by empowering women and how their collaboration with cultural voices has led the brand to leave a positive change in society. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message
TikTok has revolutionised the social media landscape and sparked the growth of content creators across the globe. In this episode, Jaime Vargas, CEO, and Founder of Tkers Agency in Spain joins Maira Genovese, Founder, and CMO of MG Empower to discuss how brands can embrace TikTok to disrupt their marketing and content strategies. Also, they talk about how brands can lose the fear to enter the platform, how TikTok creators differentiate from other channels influencers and understand what the future holds for brands that dive into TikTok to embrace a form of more dynamic, authentic and less filtered content. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message
Building a brand personality is a must in today's digital world, especially for FMCG brands looking to disrupt the digital landscape. In this episode, Sonya Gonzalez, Marketing Manager for Burton's Biscuit Company joins our host Maira Genovese, Founder and CMO of MG Empower, to discuss how FMCG brands can engage and delight consumers by innovating in their digital marketing strategies. We dive deep into how to build a brand personality, the importance of working with talented content creators that can successfully amplify the brand storytelling and finally to get an insight view into the success formula for brands to tap into TikTok. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message
Today, more than ever brands are challenged to distinguish themselves on how to communicate their social and environmental efforts authentically. In this episode, Sylvia Guerrero, Marketing Manager for Nestlé Nespresso in Colombia, discusses with our hosts Maira Genovese, Founder and CMO of MG Empower and Aleks Velev, Campaign Manager, how brands can avoid becoming one more brand promising to save the world. They explain how brands can go from words to actions, how influencer marketing is a key strategy to convey authenticity, and how the use of Livestream content is enabling brands to gain back proximity and trust with consumers when communicating their social and environmental commitments. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message
The digital media landscape is rapidly transforming, and both brands and influencers need to stay at the forefront of IP regulations to protect their businesses. In this episode, Anita Sharma, Founder and Managing partner of Sharma Law discusses, along with our hosts Maira Genovese, Founder and CMO of MG Empower and Aleks Velev, Campaign Manager, what both parties need to legally take into account when going into partnership. They uncover practical recommendations when going into collaboration agreements and discuss how the creators economy era will legally impact the industry. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message
When it comes to the travel and hospitality industry, it all comes down to experiences and how effectively can brands convey an engaging and authentic travel journey. In this episode, Lisette Sprangers, General Manager for the first AC Hotel by Marriott in LATAM, discusses with our hosts Maira Genovese, Founder and CMO of MG Empower and Aleks Velev Campaign Manager, how influencer marketing has transformed the hospitality industry by becoming the most engaging and trustworthy form of word of mouth and reviews, and how can they leverage from social media and influencer marketing to effectively position the brand in the market. Furthermore, they explore how hotel brands can genuinely collaborate with creators, and how the digital innovations in the industry are allowing marketers to become more disruptive with their approach to the market. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message
Entering and successfully growing in a new market is a challenge for any brand and business. In this episode Elvira Serra, General Manager for luxury brands at L'Oréal France discusses with our hosts, Maira Genovese, Founder and CMO of MG Empower and Aleks Velev Account Manager, how to use Influencer Marketing as a strategy to successfully penetrate a new market. Tune in to discover how, through the power of Influencer Marketing can brands resonate with a new market audience, conduct in-depth research and understand what type of content, language and channels, different audiences around the globe engage with. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message
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