Dealcasters

If you're struggling to show up confidently on camera or wondering why your audience scrolls past your content, this episode will flip your entire approach to video creation.We sit down with the incredible Tatiana Rodriguez, the Rutgers University professor who's cracked the code on transforming camera-shy creators into magnetic on-screen personalities. As the mastermind behind Tatiana Teaches and an award-winning educator, Tatiana reveals why the best content creators think like teachers—and how her classroom-tested strategies can instantly boost your on-camera confidence and audience retention.Whether you're launching a podcast, growing your personal brand, or ready to finally hit "go live," we know this conversation will deliver the confidence-building blueprint you've been searching for. Don't fear the gear—master it.

If you're tired of hiding behind endless emails when your on-camera presence could be closing deals in minutes, this episode is your turning point. Katie's built her company, Advisor Video Marketing, by transforming people who once hid from their iPhone cameras into video-creating machines who actually enjoy hitting that record button. Wild, right?No Hollywood production crews required—just Katie's flight-tested methods (yep, she's literally a pilot too, because apparently being awesome in one field wasn't enough). Tune in to discover why your wonky lighting might be costing you clients, and how that boring bookshelf background might actually be your secret weapon.

If you're telling listeners to 'find your podcast anywhere,' you might as well say 'find me nowhere.' We're joined by Hall of Fame podcaster Dave Jackson who exposes the digital real estate mistake keeping your brilliant content invisible. Dave reveals why your podcast needs its own front door (not a room in Spotify's overcrowded hostel), how to build that home without becoming a reluctant web designer, and the simple tweaks that transform visitors into subscribers—and subscribers into customers. Stop surrendering your growth to platform algorithms. Get Dave's blueprint for podcast website ownership that turns content into currency.Get started with PodPage: https://PodPage.CastAhead.net

If you've been holding back on video while watching other creators build their audience, you need to hear Katie Fawkes, Ecamm's Marketing Director, share her refreshingly practical approach to content creation. Katie draws from years of experience in livestreaming and community building to show how her "Live First" method helps real people get comfortable on camera and grow their brands without perfectionism getting in the way. You'll walk away with doable strategies for making videos that work across different platforms and building the kind of on-camera presence that turns viewers into a community. And yes, Katie practices what she preaches as co-host of The Flow and The VHS Club video podcasts, so she knows what actually works in the real world.

What do red hats, artificial intelligence, and podcasting have in common? Larry Roberts, that's what! We do our best to tap into the brilliant (and slightly eccentric) mind of Larry Roberts, the founder of Red Hat Media and the king of AI-assisted content creation. Larry comes clean on his latest book, Under the Red Hat—written faster than you can decide on a Netflix show—and reveals how AI is reshaping podcasting faster than your grandma figuring out TikTok. If you've ever wondered how to blend brains, branding, and a dash of tech wizardry, buckle up. This is going to be a wild ride!Grab “Under The Red Hat” by Larry Roberts (Amazon): https://geni.us/UnderTheRedHat

If you're trapped in the content hamster wheel—creating endless episodes that drain your energy without filling your bank account—this conversation will revolutionize your approach to podcasting. No joke.Jerry Potter, founder of Done By Lunch Entrepreneurs and host of The Social Media Marketing Talk Show for Social Media Examiner, has cracked the code on transforming standard podcasts into "Modcasts"—modular content assets that generate leads and sales while you live your life. With over 20 years in communications and 700K+ annual listeners across his shows, Jerry has perfected the science of building high-leverage assets that work for you 24/7.Jerry shows you exactly how to structure your podcast so it converts like a sales team rather than just entertaining like a hobby. You'll discover the 5-minute repurposing technique that turns one recording into 30+ revenue-generating assets, allowing you to be "done by lunch" while your content continues working throughout the day.Stop sacrificing your life at the altar of content creation. Listen now for the blueprint to build a podcast that works harder than you do.

If you're creating amazing content but still feeling invisible to potential clients, this episode is your turning point. Emmy Award-winning visibility strategist Vinnie Potestivo—who launched careers for Beyoncé and Ashton Kutcher at MTV—breaks down his exact formula for rising above the noise and not only getting noticed - but hired. He shares surprisingly simple strategies that have helped hundreds of experts transform from industry best-kept secrets into sought-after authorities. Discover the visibility missteps killing your growth and walk away with Vinnie's proven framework for building a personal brand that attracts opportunities and revenue without requiring celebrity connections or massive budgets.

Ever notice how some people's content just makes you want to throw money at them while yours gets crickets? Yeah, we feel that too. This one's for you! Writing wizard Erin Lebacqz stops by to save us from ourselves. With 25 years of making words work for clients (including the bigwigs at VISA), she's got the antidote to your "why-doesn't-anyone-read-my-stuff" blues.We are huge fans of Erin, and she breaks down her High-Value Writing approach that'll turn your robot-sounding AI drafts into content that actually sounds like a human wrote it. (Revolutionary concept, right?)No boring grammar lessons here—just straight talk about getting your message to stick in people's brains and wallets. She's helped everyone from corporate suits to college students stop writing like they're filing tax returns and start writing stuff people actually want to read.Watch now and finally learn how to write words that make people do things besides yawn or swipe by. Your future bank account will high-five you for it!

Have you ever watched content that made you feel like you were part of something special, not just another viewer? That's the Chris Ruggiero effect.We sit down with the content creation virtuoso who's turning everyday creators into scroll-stoppers. Chris draws from his decade-plus of live theater experience to reveal how authenticity and audience connection upstage algorithmic tricks every time.Oh - did we mention that he's been on major shows like Ellen Degeneres & James Corden, and even juggled meatballs with LL Cool J & Martha Stewart? Yep. Oh *now* do we have your attention?!You'll discover Chris's unique "audience-first" approach to content strategy that he's implemented for clients through Electric Creative, plus the behind-the-scenes secrets of how he builds serialized shows that keep viewers coming back. From capture strategy to lighting techniques that make viewers feel like they're in the room, Chris breaks down the theatrical elements that transform good content into unforgettable experiences.Whether you're just starting out or looking to level up your existing content, Chris shares actionable insights on creating the kind of entertainment that builds communities, not just view counts. Join us for a conversation that will change how you think about your relationship with your audience.

If you're a motivated podcaster or entrepreneur looking to supercharge your brand—what if comedy could be your secret weapon? Jeff Dwoskin joins Dealcasters to reveal how marrying tech entrepreneur skills with stand-up comedy flair helped him turn humor into serious business growth. Discover his top strategies behind social media powerhouse Stampede Social, how he consistently drives viral engagement, and why podcasting is your key to captivating conversations and expanding your influence.Tune in for practical insights, plenty of laughs, and motivation from a tech-savvy comedian who masters every stage.

If you're building your dream business, how do you ensure work doesn't overshadow the experiences that truly matter to you? In this inspiring episode of Dealcasters, entrepreneur and community-building expert Paul Gowder unpacks how he built one of the internet's largest online communities—all while prioritizing 42 memorable family trips to Disney World. Paul shares actionable insights into email marketing, giveaways, and intentional strategies for growing a thriving, sustainable business that fits your lifestyle. Tune in to learn how to scale your success without sacrificing meaningful moments.

If you're ready to slice through the noise and make your message heard, you won't want to miss this! We've got Steve Woodruff, the King of Clarity, on the mic. He's here to chop it up about his latest book, "The Point," and share his secret sauce for turning complex ideas into simple, attention-grabbing stories. With a rich history helping brands like Pfizer and MetLife, Steve knows a thing or two about making words work for you. Tune in for some wit, wisdom, and communication hacks that might just change how you connect with others in your podcast, your livestreams, businesses and life!

If you're an aspiring podcaster or entrepreneur looking to unlock your potential and achieve your dreams, you won't want to miss this episode of Dealcasters featuring Deb Eckerling. As the mastermind behind The DEB Method, Deb will sprinkle her magic goal-setting pixie dust, turning your wildest aspirations into checkmarks on your to-do list. You'll love her insights on accountability, productivity, and motivation, along with actionable strategies to help you set and achieve your goals. Whether you're launching a new venture or seeking inspiration to fuel your creative projects, Deb's expertise will leave you informed and inspired. Don't miss this engaging conversation with a true pioneer in goal achievement and entrepreneurship!Deb's new book, “52 Secrets for Goal-Setting and Goal-Getting“: (Amazon) https://geni.us/52SecretsDEB

Robert Kennedy III, known globally as RK3, is a true trailblazer in the realms of leadership, communication, and business storytelling. If you don't know about him yet - you're welcome.RK3 is not just any speaker; he's a leadership communication expert, international keynote speaker, corporate trainer, and best-selling author. With over a decade of experience, Robert has partnered with some of the world's largest organizations, and as a former classroom teacher and voiceover artist, his diverse communication skills make him an expert in facilitating both in-person and virtual training experiences, ensuring participants not only learn but enjoy the process.His energetic and passionate presentations leave audiences with actionable insights they can implement for amazing results. BONUS - he's a tech geek like us!Prepare to be inspired and leave with practical knowledge that will empower you in your journey. Stay tuned for engaging potential episode titles and compelling insights from one of the best in the business!

We chop it up with Neal Schaffer, a leading Fractional CMO and best-selling author of a ton of great books, including his newest: "Digital Threads." As the host of the "Your Digital Marketing Coach" podcast, Neal is an authoritative figure in digital marketing strategies and has been a massive influence on our digital journey.In this episode, Neal shares practical strategies from "Digital Threads," offering valuable insights for entrepreneurs, content creators, podcasters, and live streamers aiming to boost their digital presence and personal branding. Learn how to apply the SES Framework, adopt a digital-first approach, and creatively repurpose content for sustained growth.Whether you seek to enhance brand visibility or engage authentically with your audience, Neal's actionable advice will empower you on your digital marketing journey. Tune in to achieve success and thrive in today's dynamic digital landscape!Digital Threads Book (Amazon): https://geni.us/DigitalThreads

We are thrilled to have Sara Lohse join us: an award-winning author, acclaimed storyteller, and brand architect who knows the power of an authentic story like no other.Sara is the creative force behind Favorite Daughter Media, where she leverages her talent and zeal for storytelling to help mission-driven brands resonate and thrive. Through strategic marketing and authentic narratives, Sara empowers brands to transcend beyond traditional marketing confines. Her work isn't just about telling stories; it's about forging connections and driving impact through insightful and engaging content.Join us as we dive deep into the art of storytelling with Sara Lohse, learning to harness this timeless craft to shape brands that not only survive but thrive. Get ready to be inspired and, as always, to not fear the gear.

We rolled out the digital red carpet for the tech-tastic Alec Johnson, the mastermind behind Take One Tech and the Digital Stage Academy. If you've ever fumbled with tech gear or felt like your camera was judging you, Alec is here to save the day—and your dignity!We dive headfirst into Alec's journey from YouTube novice to digital dynamo. We promise not to make you "Fear The Gear" as Alec uncorks his massive treasure trove of tips to help you harness tech for your rise to digital stage domination.Alec is the guy whose methods will have you speaking to the camera with the ease of chatting with an old friend.Whether you're an entrepreneur itching to amplify your influence or a content creator striving to stand out, Alec's insights are the virtual compass you need.

We chat with one of our favorite people on the planet: Tanya Smith, the founder of Get Noticed with Video and host of Stream Like a Boss® TV. Tanya shares her BOSS formula for turning “crickets” into clients through consistent, high-impact livestreams. With nearly 20 years of experience in digital marketing, Tanya will reveal how service providers can harness the power of video to engage their audience, build authority, and convert viewers into paying clients. Whether you're a podcaster, coach, consultant, livestreamer or small business owner, you won't want to miss these killer strategies!

Justin Moore is a Sponsorship Coach & the founder of Creator Wizard, a school & community that teaches you how to find & negotiate your dream brand deals so that you stop leaving thousands on the table. His latest book, "Sponsor Magnet," offers a succinct distillation of his ideas and frameworks for securing successful brand collaborations. Along with his wife April, he has been a full-time creator for over 7 years and has personally made over $3M working with brands. He has also run an influencer marketing agency for over 5 years that has helped other creators earn an additional $2M.Justin brings a very unique perspective because not only has he been a creator in the trenches doing sponsorships for years but by running an agency, he has insider knowledge behind how big brands choose which influencers to partner with and why they pass on others. Justin's mission is to enable creators big and small to land 1 million paid brand partnerships by 2032.

If you're an entrepreneur or a content creator trying to navigate the wild world of digital clutter like you're a goat on a skateboard, then you gotta tune in to this Dealcasters episode with Magai Mastermind Dustin Stout. Dustin, who's like a wizard but with better hair, shares how he went from dreaming of the Hollywood lights to bossing the digital stage! So, if your social media game feels like you're trying to take a sip of water out of a firehose, let Dustin's tips guide you into a zen-like space where algorithms fear to tread!Check out Magai here: MAGAI.CO

We sit down with personal branding expert, author, and top podcast host Brandon Birkmeyer! In this can't-miss conversation, Brandon shares game-changing strategies from his new book Front & Center Leadership, offering actionable insights for motivated entrepreneurs, business owners, podcasters, and livestreamers who want to elevate their personal brand, grow their business, and amplify their influence. Brandon's new book "FRONT & CENTER LEADERSHIP: How Leaders Use Personal Branding to Stand Out and How You Can Too (amazon): https://geni.us/FrontCenterBirkmeyerWe break down: The importance of personal branding for leaders in today's digital landscape.Key strategies from his book that leaders can implement to enhance their personal brand.Common challenges individuals face when building a personal brand and how to overcome them.The role of content creation and community building in establishing authority and influence.Insights from his experience working with top-tier brands and how those lessons apply to personal branding.Tune in to learn how to stand out in today's crowded digital landscape and build the authority needed to take your brand to the next level!

Ready to unlock the true potential of social media for your business? We sit down with social media expert and author Peg Fitzpatrick to dive deep into actionable strategies from her new book, “The Art of Small Business Social Media.” Peg shares powerful insights on building a brand, growing your online presence, and connecting with your ideal audience through social media. If you're a curious, motivated entrepreneur looking to power up your business and make an impact, this is the episode you cannot miss! Learn how to transform your social media into a powerful tool for growth, engagement, and long-term success.Grab Peg's amazing new book "The Art of Small Business Social Media: A Blueprint for Marketing Success" while you can on Amazon: https://geni.us/PegFitzpatrick

Katie Brinkley, owner and social media strategist at Next Step Social Communications, joins Dealcasters to share her expertise on navigating the ever-evolving world of social media. With nearly two decades of experience helping small businesses, entrepreneurs, real estate agents, and more, Katie reveals her proven strategies for using social media as a powerful tool to generate leads, build community, and grow sales. Katie also hosts the Rocky Mountain Marketing Podcast, where she educates entrepreneurs on mastering their marketing game.Whether you're just starting or looking to elevate your social media game, Katie's insights are packed with actionable tips that will take your business to new heights!

If you're ready to master the art of live selling and elevate your brand, this Dealcasters episode with Andy Paige is a must-listen! You'll relive Andy's journey from TV personality to beauty and style icon, unpacking her secrets to captivating audiences and driving sales in real-time. From her innovative GirlyGoGarter invention to live selling insights honed on QVC and ABC's General Hospital, Andy reveals powerful strategies for entrepreneurs and podcasters looking to boost their brand, connect authentically, and sell with confidence. Tune in to learn how to bring a little “TV magic” into your business!

We're getting “relational” with Peter Lisoskie, a futurist with 18 patents and decades of experience at tech giants like HP, Nike, and Verifone. Peter's latest innovation, Relatable, is redefining customer engagement by moving beyond likes to build real relationships. Discover how interactive video, AI, and neuroscience are revolutionizing the way brands connect and why the Relationship Economy is the future of business.If you're ready to turn passive followers into loyal customers, this episode is for you. Learn how to use interactive video and neuroscience-backed strategies to build connections that go beyond likes and comments, putting your brand at the center of conversations that matter. Don't miss this chance to reimagine how you connect, captivate, and convert.

Feeling lost in the sea of AI-generated content? Join us as we chop it up with Dave Polykoff, branding expert and content strategist, to discover how to maintain your unique brand voice while using the latest tech tools. Dave shares actionable strategies for entrepreneurs, solopreneurs, and small business owners on how to rise above the noise, stay authentic, and turn content into clients. Learn how authenticity and consistency can help you dominate your chosen platform. Dave shares key strategies like focusing on one channel, understanding different social media nuances, and balancing AI with the human touch. We also explore overcoming impostor syndrome and crafting unique personal brands that truly resonate with your audience. Tune in for valuable insights that will transform your content strategy and elevate your brand's presence!

Ross Brand and Kevin Kolbe are the authors of "Video Podcasting Made Easy: A Step-By-Step Guide of Creating and Growing Your Video Podcast." It's a #1 Best Seller in the US, UK, Canada, Australia, Sweden and Spain.Ross Brand is a pioneer in the livestreaming and video podcasting industry, recognized as the world's #1 livestreaming expert on social media. As the founder of Livestream Universe, Ross has hosted or appeared on over 1,000 podcasts and live shows. He's been instrumental in the rapid growth of platforms like StreamYard through his engaging content and vast network of high-profile creators.Kevin has over 30+ years of experience in video production, creative strategy, and marketing. After being on the radio for several years, Kevin moved to TV and working at FOX, NBC, ABC, and CBS affiliated stations, including leading an award-winning creative team for one of the most recognized FOX affiliates in the country.On his YouTube channel, Kevin shares tips and encouragement to help creators over 40 do more with online video.✅ The BOOK! Video Podcasting Made Easy (Amazon): https://geni.us/OBKgD1

JP Hightek, a recognized figure in the world of podcasting and content creation, has a deep understanding of the industry and its history. In today's fast-paced world, where everyone is eager to jump into podcasting and create engaging content, JP stands out as an authority on the subject. He recognizes that content creation is not a new concept but has been prevalent for years. With a keen eye for innovation and the ability to captivate an audience, JP has successfully helped numerous business owners, both small and large, harness the power of content creation to boost their brands. Through his expertise and unique insights, JP continues to inspire and guide individuals seeking to make a mark in the world of podcasting and content creation.JP dives into his latest masterpiece, "The Livestream Blueprint: Starting and Scaling Your Business with Live Video," which contains massive insights for businesses aiming to dominate the digital stage. This isn't just a conversation; it's a masterclass in capturing and sustaining audience attention in the evolving world of media.Learn how to create not just a stream but a storytelling spectacle that captivates your audience and leaves them craving more. JP breaks down the essence of a brand identity that resonates and reveals how to infuse your personal trademark into every live video.Discover the secret to turning viewers into a vibrant community that grows your brand – and your bottom line.Get a sneak peek into JP's personal journey, from the inception of Perfect Zone Productions to becoming a beacon for personal branding excellence.Grab a copy of JP's new book "The Livestream Blueprint: Starting & Scaling Your Business with Live Video" https://amzn.to/3MulAuH 03:40 Marketing strategy: investing in social media pays06:12 Live interaction drives TV industry revenue12:21 The importance of connecting and storytelling in communication20:35 Podcast and live video establish expertise23:35 YouTube essential for building connection and audience30:14 Scary: social media vs creating online assets34:42 Know your target audience and strategize first42:34 "Do one thing excellent, then another."46:16 Maximizing live event success: understanding and delivering uniqueness.52:09 Live streams should cater to specific audiences.

We uncover the fascinating story behind Cloud Microphones and its visionary founder, Rodger Cloud, who has made a significant impact on the podcast, music and audio industry. We dive into the world of Cloud, a USA-based company known for their exceptional audio products like the inimitable Cloudlifter and their commitment to providing top-notch solutions for podcasters, musicians and content creators all over the world.But Cloud Microphones isn't just about cutting-edge technology and artistic collaborations. We'll also delve into their commitment to their local community in Arizona. Discover how the company actively contributes to the region, supporting local initiatives and nurturing a thriving audio ecosystem. Rodger and the Navajo Nation are really making a difference in the cloud product industry, working out of their facility in Leupp, Arizona. He believes that it's important to create jobs in local communities and to keep America's proud manufacturing legacy alive. Their work has paid off - Cloud gear is now sold in more than 40 countries worldwide and it's having a huge effect on economies both far and near.Join us on this captivating episode of Dealcasters as we delve into the world of Cloud Microphones, celebrating their innovative products, their dedication to artistry, and their significant impact on the music industry. Don't miss this opportunity to learn from the industry's finest and discover how Cloud Microphones can revolutionize your audio experience.

Get ready to level up your game with the one and only Jeff Sieh! Jeff drops knowledge bombs left and right, revealing his top-notch strategies for crushing it with Live Streaming, Podcasting and even Pinterest?! YUP. He's the real deal, folks—a master of visual marketing who's ready to unleash his secrets and take your brand to the stratosphere! Picture this: captivating profiles, awe-inspiring content, and an audience that's hooked on your every move - even when you're carving wood! (um, wut?) Jeff spills the tea on how to optimize your profiles, create content that turns heads, and build an online presence that makes your competitors green with envy.You don't want to miss this, folks! Get hyped, because this episode is EPIC!Sign up for Jeff's Descript course: https://www.jeffsieh.com/Descript101

Buckle up as we welcome the one and only Anthony "LAS Curry" Santana, an extraordinary Live Streaming Coach & Content Creator. LASCurry's got the secret sauce to help gamers ignite their live streams and turn their passions into a full-blown moneymaker!In a world where gaming and live streaming are exploding, LASCurry has become the go-to guru for aspiring streamers aiming to conquer the streaming realm. With his deep well of knowledge and hands-on experience, he's the ultimate guest to spill the beans on winning strategies and priceless insights.Brace yourself for LASCurry's mind-blowing guidance on discovering your niche, crafting captivating content, building a loyal fanbase, and raking in those sweet, sweet monetization streams. No matter if you're a seasoned pro or a greenhorn, LASCurry's golden nuggets of wisdom will supercharge your live streaming odyssey.

In this episode, we have the privilege of hosting Timothy Hughes, one of the world's leading pioneers and innovators of Social Selling. Tim shares his expertise on how the digital landscape has transformed buying habits and made it increasingly challenging to reach customers through traditional sales methods.He'll discuss the insights he's shared in his new best-selling book “Social Selling - Influencing Buyers and Changemakers” where he highlights the need for sales professionals to embrace social selling as a strategic skill to effectively engage with customers and "hack" the buying process.We look forward to Timothy sharing his valuable insights and expertise on unlocking the potential of social selling!

We dive deep into the world of entrepreneurship and the strategies behind successful ventures. In this episode, we have the privilege of interviewing James Hicks, a visionary content creator and entrepreneur, who has been a key element of this content creation revolution.Join us as we explore James Hicks' entrepreneurial journey and how he tactically implements various elements to bring his vision to life. With his expertise in content creation and his unwavering commitment to excellence, James “Doctor” Hicks has carved a unique path for himself and mentored others in the industry.During our conversation, we'll uncover the key tactics and strategies James employs to navigate the ever-evolving landscape of content creation. From mastering the art of storytelling to harnessing the power of technology, James will share his insights on how he successfully integrates these elements into his entrepreneurial journey.We'll delve into the content creation revolution, discussing the shifts and trends that have shaped the industry. James will shed light on how he has adapted and stayed ahead of the curve, embracing new platforms, and leveraging emerging technologies to reach and engage with his audience.Get ready to be inspired as James Hicks shares his practical tips and advice for aspiring content creators looking to make their mark. Whether it's developing a creator's mindset, utilizing innovative software, or implementing effective marketing strategies, James will provide invaluable insights to help you thrive on your entrepreneurial journey.So tune in to this enlightening episode of Dealcasters and join us as we unravel the tactics and elements behind James Hicks' content creation revolution. Get ready to take notes and be inspired by his entrepreneurial wisdom and strategic approach to building a successful content empire.

On this episode of Dealcasters, Nicolas Bailliache talks about eStreamly, a live shopping platform, and its benefits in relation to content creators, entrepreneurs, and businesses. We discuss the three main buckets of live shopping, including social media, marketplace, and your own website, and how having a website can give you more control over your audience and destiny. We also talk about the importance of good technology and offering a seamless shopping experience. Our guest, Nico, co-founder eStreamly, shares his experience in developing a functioning prototype for live streaming and building upon it. We also touch on the need to engage with and cultivate a loyal following, as well as the differences between the Chinese and US markets when it comes to live streaming and video commerce. Finally, we discuss the shoppable aspect and how it offers a way for content creators to protect their brand and ensure control.Key topics covered in this episode include:- Having a website for live shopping offers control over audience and legacy, as no one can shut it down.- Good technology can be leveraged to embed live shopping on a website and still distribute content on social media platforms.- Creators are looking for ways to transfer their TikTok audiences off the platform to have more control over their income and business in case of sudden changes or shutdowns.- Building a community and offering unique specials can be used as an engagement strategy for a creator's website and customer base.- Protecting oneself with a risk management strategy is crucial for creators in the live shopping space.- Creating a channel mindset is more effective than treating a podcast like a one-time event, which is why cultivating a loyal following is crucial.- Successful TV shows spend minimal amounts of money on marketing because they have a dedicated following that knows when the show will air.- The value-added piece is often lost in live selling, with many people just talking and engaging without providing a clear solution.

Alex Sanfilippo is the host of the top-rated podcast called Podcasting Made Simple. He is also the founder of PodPros.com, a software company focused specifically on the podcasting industry. Alex and his team have created popular services like PodMatch, a service that matches podcast guests and hosts together for interviews, and PodcastSOP, a project management tool that helps podcasters keep up with their episode releases.Alex has also co-authored two(!) new books: Podcast Guest Mastery: https://amzn.to/3X8ghVvPodcast Host Mastery: https://amzn.to/3Oiu9Za The PodMatch Mastery series are valuable how-to books. They share the best practices, proven strategies, and success tips from some of PodMatch's top members on how to effectively find ideal guests for your show, as well as how you can be the best possible guest when you are on someone else's podcast. There is no shortage of podcasting books or books on how to start a podcast, however what is shared in PodMatch Host Mastery is different for many reasons, because it includes:A deep focus on how to successfully leverage the PodMatch platform.The best tips, tricks, and strategies from 16 top PodMatch Host members.Proven, actionable content that you can start using immediately.Step-by-step strategies to find ideal guests.

In addition to being the Market Development Specialist for Shure, one of the biggest and best audio companies in the world - Mario Ponce is also a musician, podcaster and Amazon Livestreamer. Holiday shopping is in full swing, and those who know audio have Shure on their wish lists this year. From the studio to the stage and all points between, you and your loved ones' artistic visions and audio experiences matter. With legendary deals on the world's most iconic microphones, audio technology, and bundles for the 2022 holiday season, Shure can help every content creator and musician chase their dreams, realize their goals, and sound extraordinary with the help of best-in-class audio.

Mark is the host of the After Hours Entrepreneur podcast. The show is ranked in the top 1% of all podcasts. The show helps young entrepreneurs hit the first 6-figure mark in their business.Mark is the founder of Mark Savant Media, a company that helps busy professionals build status and sales with podcasts. He helps with new show launches, full service production, and group training programs.He reaches 10's of thousands of people weekly over multiple platforms.

In August of 2021, America ended its longest war. As the world watched the shocking scene at the Kabul airport, Marine Major Tom Schueman fought—both behind the scenes and through a social media campaign—to get his friend and former Afghan interpreter, Zak, out of Afghanistan before he and his family were discovered by the Taliban. This led to the release of ALWAYS FAITHFUL: A Story of the War in Afghanistan, the Fall of Kabul, and the Unshakable Bond Between a Marine and an Interpreter. Written by Major Tom Schueman and Zainullah Zaki, it's a heartfelt dual memoir told by two men from opposite worlds.  Brilliantly told in Tom's and Zak's alternating first person voices, ALWAYS FAITHFUL tracks the parallel lives of these two men who each spent their childhoods in fear, peril, and poverty, and turned to war in an attempt to build a meaningful future. Their lives dovetail in Afghanistan's deadly Helmand Valley, where they formed a brotherhood, eventually culminating in Zak's harrowing, eleventh-hour rescue. The book is an intensely personal and uniquely ground-level account of Tom and Zak's experience, giving readers a provocative and heart pounding 360-degree view of the war.  You won't want to miss this show! Be sure to pick up “ALWAYS FAITHFUL: A Story of the War in Afghanistan, the Fall of Kabul, and the Unshakable Bond Between a Marine and an Interpreter” on Amazon: https://amzn.to/3PeZwTk (https://amzn.to/3PeZwTk)  A GoFundMe page has been set up by Major Tom Schueman to cover Zak's legal fees in getting him and his family to the US:  https://helpzak.dealcasters.live (https://HelpZak.Dealcasters.Live)  If you cannot donate, please send your congressional reps letters and write your local papers.  Zak put his life on the line for our country.  The very least we can do is offer his family a chance at survival in the land of the free and home of the brave.

What do I charge for my Instagram?  Wait - people make money with TikTok? Kristen Bousquet is a Charlotte-based content creator and influencer coach at Your Soulcialmate with a goal of educating entrepreneurial creators on how to turn their online influence into a profitable, self-sustaining business through her podcast "Soulcial Scoop," community FB group, and coaching programs. She wants creators to learn how to be successful digital biz owners while keeping the "soul" in "soulcial media."

Whether a C-Suite leader or new team member, the strongest prison bars holding you back, are in your head. That is what Trish Jenkins equips you to break free of. At the height of corporate and investment success, Trish was unwittingly caught up in a funds management scandal. Her boss stole millions of dollars from clients, including Trish. As a result, she fell in breach of the Corporations Act. Her penalty could have been a fine, but in January 2009, with the world still hemorrhaging from the Global Financial Crisis, Trish was sentenced to 8 months in prison. Away from her husband and three little girls and surrounded by some of Queensland's most dangerous criminals, Trish could have despaired. Instead, she learned more while incarcerated than in her 20 years in the business world, about resilience, change and leadership. Trish began speaking about fraud warning signals in finance and relationships to business groups and has written 2 books on the topic. Then she realized people were most interested in the questions above.  In her compelling presentations, Trish shares her story with its fascinating characters (names changed), and the mindset it took to turn her setback around. More importantly, the lessons she shares will enable audiences to respond with resilience to work and life's unexpected changes and challenges.

Kevin Kolbe is a TN-born, NC-based video producer and coach. He's been in media for a long, long time. Kevin started out on the radio, then got into TV working for FOX, NBC, CBS, and ABC affiliated stations in Nashville and Raleigh. After TV, Kolbe started his own video marketing business and now gets to help non-profits, businesses, and entrepreneurs around the world get into and do more with online video. Kevin is also a husband, dad of three - including one with special needs - and a Jesus freak.

In a world of trending fads, unqualified "influencers" and surface-level tactics that leave business owners exhausted, overwhelmed, and far from profitable.... Business Strategist Kelly Roach's new book “Conviction Marketing” helps entrepreneurs uncover the secret ingredient to achieving authority and industry leadership in their field. Kelly transforms overworked entrepreneurs into seven-figure CEOs by teaching them how to leverage timeless business principles, employed by billion-dollar corporations, with the most powerful online marketing speed and agility strategies of today. Conviction Marketing isn't like other marketing books! Instead of teaching you to chase social media marketing trends that change week by week, this book will help you teach you a unique approach to building thought-leadership in your marketing, even in the most saturated online markets. In Conviction Marketing entrepreneurs will learn how to: ▶️  Stand out on social media ▶️  Create marketing messaging that connects with dream clients ▶️  Create real influence online ▶️  Leverage a SIMPLE marketing strategy that can be applied to any social media platform ▶️  Create an online brand that commands attention ▶️  Grow their business with an authentic marketing strategy that represents who they really are

Stu Heinecke is a bestselling business author, marketer and Wall Street Journal cartoonist. His first book, How to Get a Meeting with Anyone, introduced the concept of Contact Marketing and was named one of the top 64 sales books of all time. His latest release, How to Grow Your Business Like a Weed, lays out a complete model for explosive business growth, based on the strategies, attributes and tools weeds use to grow, expand, dominate and defend their turf. He is a twice-nominated hall of fame marketer, Nasdaq Entrepreneurial Center author-in-residence, and was named the “Father of Contact Marketing” by the American Marketing Association. He has teamed with the Nasdaq Center to launch the Total Weed Award, to recognize weed-like growth and audacity among various categories of entrepreneurial ventures. Heinecke lives on a beautiful island in Puget Sound, Washington.

Paul Bradley has been building community programs and teams for 10 years.  He is the Global Community Manager for Agorapulse and is the Community Teammate and Aspiring Space Friend at Social Media Pulse.

From podcasting to TikTok, the way we generate attention from buyers continues to rapidly evolve. Staying up to date can seem nearly impossible. How do you keep your organization from getting lost in the clutter? In the fully revised eighth edition of The New Rules of Marketing & PR, celebrated marketing strategist David Meerman Scott delivers the definitive guide to the future of marketing. Whether you're interested in growing your business using new social media tactics or completely revising your website to reach a new marketplace, you'll get a proven, step-by-step blueprint for getting your ideas seen, heard, and felt by the right people at the right time.

In our digital world, social media and web interaction are tailor-made for confusion and conflict. The time is right for a road map to getting your point across without getting on someone's nerves. In their new book, Kelly & Kendra design a set of guidelines that improve clarity and positivity, limit conflict, and make virtual meetings much more productive. Kendra Losee is a digital marketing consultant, professor of social media marketing and Founder of Mota Marketing.  She's an award-winning marketer with a passion for helping business-owners in the cannabis space tell their story, reach their audience, and grow their company! Kelly Noble Mirabella is an internationally sought after Messenger Marketing trainer, consultant and builder. She is the creator of Baby Got Bot and the owner of Stellar Media Marketing. She has worked with such clients as ManyChat, Kerwin Rae, and AgoraPulse and has helped countless professionals get their bot-building to the next level. Before discovering Chat Marketing, Kelly had an action-packed 10 year career in social media marketing which attributes to her vast knowledge of not only digital marketing but also running a successful bootstrapped business.

Doc Rock is on a mission to positively touch the lives of a billion people through collaborating and sharing stories and ideas. His work as a YouTuber, Trainer, Speaker, Podcaster, Moderator and Designer has helped hundreds of thousands of people. Most recently he's founded the Let's Get Live (LGL) community which has helped provide a platform for people to help one another and learn and grow together. Our work is never, done so Let's Get Live!

Justin Moore is a Sponsorship Coach & the founder of Creator Wizard, a school & community that teaches you how to find & negotiate your dream brand deals so that you stop leaving thousands on the table.  Along with his wife April, he has been a full-time creator for over 7 years and has personally made over $3M working with brands. He has also run an influencer marketing agency for over 5 years that has helped other creators earn an additional $2M. Justin brings a very unique perspective because not only has he been a creator in the trenches doing sponsorships for years but by running an agency, he has insider knowledge behind how big brands choose which influencers to partner with and why they pass on others. Justin's mission is to enable creators big and small to land 1 million paid brand partnerships by 2032.

Monte Weaver's mission is to be the support bridge for the "non-techies" of the world and navigate the hurdles of digital, technology and social media. He knows the tremendous value of these elements in today's world and the challenges that come with them, especially for entrepreneurs and non-profit organizations that are new and learning these areas. By simplifying and speaking the "non-techie" language, Monte has been able to connect with audiences around the world to help them accelerate faster than they ever imagined possible.

Do you know what it really takes to be the best podcast guest?  How about a podcast host?  It's time for both to ‘cross the finish line together' with an expert.  Not only will you get some expert strategies, Mark Deal discusses tools that Podcast Editors can use - and even delves into the “Black Hole” that is Raspberry Pi! Mark Deal has made a livelihood helping attorneys and other service professionals showcase their talents and experience on both independent and branded podcasts.  He started his own podcasting journey in 2013 when he first appeared as a guest on a top-rated show. Since then he's hosted/co-hosted multiple interview-based podcasts and continues to be a guest expert when called upon. Mark also runs the largest growing Podcast Meetup (Podcast Atlanta) and speaks publicly at professional organization events.  Mark learned early on the value of being a podcast guest and continues to demonstrate that value to others.

Expert live stream coach and accomplished content creator, Kirk Nugent, has reinvented how small businesses, entrepreneurs, and faith-based entities reach the world.  Whether he is engaged in one-on-one training to help those who seek to grow their business or he's captivating audiences through Amazon and CNN with his expertise as a product ambassador, Kirk's goal is to help organizations leverage innovation.  As the host and producer of the show “How it All Werks,” he believes that corporations, no matter their size, should “stop selling,start streaming, and let the clients come to you!