Live with The Pricing Lady, the Podcast

Can pricing really build trust?Absolutely. And if you've ever hesitated to share your prices or felt unsure about how much to show and when, this episode will help you reframe that hesitation.In this solo episode, I take you behind the scenes of pricing transparency—what it really means, and why it matters more than many service-based businesses realize. We'll explore the surprising connection between how you present your prices and how much your clients trust you. You'll hear why a lack of clarity can backfire, and how too much information can overwhelm rather than inform.I'll walk you through the five most common challenges business owners face when it comes to sharing their pricing, from fear of scaring clients off to concerns about competitors snooping around. I've seen it all—and I know how deeply personal pricing can feel.But this isn't about baring it all or “being totally open no matter what.” It's about finding your version of transparency—one that aligns with your business model and supports your value. You'll learn three key strategies that will help you clarify your message and feel more confident when talking about prices.Plus, I'll give you a simple self-audit you can do in just 10 minutes to see how transparent your pricing really is—and whether it's helping or hindering your sales process.If you've ever felt awkward in pricing conversations, unsure about listing prices on your site, or stuck in “how much is too much,” this episode is going to give you clarity and a fresh sense of direction.

What if your biggest pricing challenge isn't your market, your competition, or your offer—it's what's going on in your head?In Part 2 of The Psychology of Pricing series, we shift our focus inward to explore how the psychology of pricing impacts your decisions far more than you might realize. Because even the most brilliant pricing strategy won't work if you're subconsciously undercutting yourself with doubt, fear, or outdated beliefs.In this solo episode, I take you behind the scenes of what really influences your pricing from the inside out. I talk about the internal patterns that show up when you're not fully owning your value—like imposter syndrome, fear of being seen as greedy, and tying your prices to time and effort instead of the outcomes you help clients achieve. These mental blocks often sneak in quietly, but they show up loud and clear in your actions: over-explaining your prices, discounting too quickly, or simply avoiding the conversation altogether.You'll hear relatable stories from entrepreneurs just like you and learn what it takes to move from emotionally reactive pricing to a place of calm, confident decision-making. I'll share practical tips for flipping your focus from fear to value, setting strong pricing boundaries, and building the muscle memory you need to speak your prices with clarity and confidence.This episode is for you if:You know your work brings value, but still feel uncomfortable stating your priceYou've ever said yes to a discount before your client even askedYou're ready to understand how the psychology of pricing may be silently shaping your business results

Understanding the psychology of pricing is one of the most powerful shifts you can make in your business—and in this two-part series, I'm breaking it down in a way that's practical, eye-opening, and yes, even a little fun.In this first episode, I'm diving into the external side of pricing psychology: how your customers interpret, respond to, and are influenced by the prices you set. Because here's the truth—your prices are never just numbers. They're messages. And if that message isn't aligned with the value you're delivering, it can confuse people, create doubt, or stop them from buying altogether.Every price you present is eliciting a response. The structure, the context, and even the exact number you choose all shape how people perceive your offer, its value, and your credibility. If you're not being intentional with your pricing, you're leaving interpretation up to chance—and that's risky.This episode is for you if: You've ever picked a price like $297 just because “someone said it works” You've lowered your price hoping for more sales—and got silence instead You're unsure how your customers actually make buying decisions You want your pricing to reflect your value and support your sales conversationsI'm also sharing some of the most common mistakes I see women-led, service-based businesses make when it comes to pricing—and how those missteps cost you clarity, clients, and confidence.And yes, I'll give you a sneak peek at five psychology-based pricing tactics that smart businesses use to increase conversions and build trust. I won't spill it all here—you'll have to listen to get the full picture—but I promise, these principles will change the way you look at your pricing forever.This is Part 1 of a two-part series. Next week, we'll flip the focus to the internal side of the psychology of pricing—your mindset. Because the way you think about pricing is just as powerful as how your customer sees it.So, if you've been second-guessing your pricing or wondering why it's not landing the way you'd hoped—this is the episode for you.

Send us a textIf you've ever wondered how to offer sliding scale services or pro bono work without devaluing your business, you're not alone— and that's exactly what I'm diving into in this episode. I see so many purpose-driven entrepreneurs struggling to make their services accessible without draining their energy or undermining their value. In this conversation, I unpack the five biggest mistakes people make when offering reduced-rate work and show you how to avoid them with clarity and confidence. You'll walk away with practical tips on setting healthy boundaries, communicating the true value of your services, and ensuring you're serving from a place of strength—not scarcity. Whether you're offering coaching, consulting, or wellness services, this episode will help you do good without compromising your business goals. Take a listen now—you'll thank yourself later.What to listen out for:00:43 Episode Focus: Sliding Scale and Pro Bono Services02:37 Challenges of Offering Sliding Scale and Pro Bono Work08:02 Tips for Sustainable Sliding Scale and Pro Bono Work13:03 Reflecting on Your Business Practices14:21 ConclusionDon't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.*********Reach Out, Connect, or Book a Call with JaneneGet started improving your business. Sometimes it's difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what's working and what's not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)

Send us a textAre you navigating discounts and promotions in a way that supports your value—or slowly undermines it? Navigating discounts and promotions without undermining your value is one of the trickiest pricing challenges we face as business owners. I've been there—offering a discount because a client's story tugged at my heart, only to find out later it was a bit of a con. In this episode, I'm sharing why those spur-of-the-moment discounts can quietly drain your profits, confuse your pricing, and attract the wrong kind of clients. We're not here to banish discounts altogether—but to use them strategically, not reactively. I'll walk you through the mindset shifts and simple structures you need to stop second-guessing yourself and start owning your pricing with confidence. If you've ever regretted a discount, this episode is a must. Hit play now and let's rethink your approach together.What to listen out for:00:43 Navigating Discounts and Promotions02:48 Common Challenges with Discounts10:51 Tips for Strategic Discounting16:54 Final Thoughts and HomeworkDon't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.*********Reach Out, Connect, or Book a Call with JaneneGet started improving your business. Sometimes it's difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what's working and what's not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)

Send us a textSales and pricing—they're two sides of the same coin. Sales strategies and pricing tactics do they sound scary to you?Many business owners feel uncomfortable with both. And yet they know that success won't come without them.In this episode of Live with The Pricing Lady, the Podcast, I sit down with Katie Nelson, The Sales Catalyst, to unpack how your sales strategy and pricing mindset are deeply connected. We explore why owning your value is the foundation of confident selling, how to shift from “convincing” to “serving,” and what small tweaks can have a big impact on your bottom line.Whether sales makes you squirm or you're just looking to sharpen your skills, this conversation is packed with practical insights and powerful mindset shifts. If you're ready to stop underpricing, start selling with confidence, and truly stand behind your offers—this episode is a must-listen. Tune in now to find out more about the sales strategies and pricing tactics that can help you grow your business.What to listen out for:03:27 Sales & Revenue Insights16:56 Pricing & Packaging Struggles25:40 Educating Clients & Sales Process31:09 Confidence & Pricing Connection37:48 Final Thoughts & TakeawaysDon't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.*********Reach Out, Connect, or Book a Call with JaneneGet started improving your business. Sometimes it's difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what's working and what's not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)

Send us a textAre you focused on pricing for profit or just doing what everyone else does?When setting prices it's easy to just focus on being like everyone else, but that may not fit your business. It may not bring you the profit you need. It might not even satisfy clients. The right prices are more than just doing what everyone else is, it's about doing what's right for your situation...for your business and clients.In this episode of Live With The Pricing Lady, I dive into the most common pricing pitfalls service-based businesses face—like overly focusing on the competitor, fear-based pricing, and time-focused models—and reveal how to shift towards a more sustainable, profit-driven pricing strategy.I'll walk you through key strategies like value-based pricing, project-based models, and retainers, so you can create sustainable, profitable pricing that supports your business growth. Plus, I'll share insights on building confidence in your pricing, communicating your value effectively, and avoiding scope creep.Remember profit-based pricing doesn't make you greedy it makes you smart. Don't let doing the right things hold you back from business success!Tune in to Live With The Pricing Lady  your pricing podcast and start pricing for profit today.What to listen out for:00:43 The Importance of Pricing for Profit02:58 Common Pricing Pitfalls09:22 Strategies for Profit-Based Pricing15:06 Overlooked Aspects of Pricing18:53 Tips for Effective Pricing20:51 Conclusion and Final ThoughtsDon't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.*********Reach Out, Connect, or Book a Call with JaneneGet started improving your business. Sometimes it's difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what's working and what's not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)

Creating a pricing strategy can feel a lot like buying a lottery ticket—you pay the price, but there's no guarantee of a return.Now, consider your pricing approach. Do your clients feel like they're gambling on whether they'll get value? If you're not sure then you need to find out. And if they feel there's risk there, thex won't be inclined to buy. Furthermore, if they do buy and the value isn't there, they won't stick around.Your pricing strategy isn't just about setting numbers; pricing, when done well, is a tool for building trust, fostering loyalty, and creating long-term client relationships. But how do you price in a way that not only reflects your value but also encourages clients to stay with you over time?In this episode of Live with The Pricing Lady, you'll explore how to craft a pricing strategy that strengthens relationships while keeping your business profitable. You'll discover how to price with confidence, communicate your value effectively, and set expectations that lead to lasting partnerships.I'll share key insights on balancing profitability with customer satisfaction, avoiding common pricing mistakes, and adapting your strategy as your business grows. Whether you're a service provider, consultant, or entrepreneur, this episode will give you the tools to develop a pricing approach that keeps clients coming back.Tune in to learn how to price for both profit and partnership!What to listen out for:00:43 Building a Pricing Strategy for Long-Term Client Relationships03:06 Mindset Shifts for Effective Pricing09:04 Key Elements of a Relationship-Based Pricing Strategy18:01 Common Pricing Mistakes to Avoid26:27 Conclusion and Next StepsEpisode Links: The Fair Price Formula: https://maven.com/the-pricing-lady/fairpriceformula Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.*********Reach Out, Connect, or Book a Call with JaneneGet started improving your business. Sometimes it's difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what's working and what's not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)

Are you a shy pricer or do you feel confident about your prices?If you feel shy or uncertain about your prices, you're not alone. Many people feel this way, what's most important is that you identify that's you and start taking steps to shift things.In this episode of Live with The Pricing Lady, we discuss the Shy Pricer mindset—why so many entrepreneurs struggle with pricing and how it can hold your business back. I'm joined by Jeannie Dougherty, a money coach and expert, who shares her insights on overcoming the fear of rejection, ditching comparisons, and stepping into your true value.We dive into what a shy pricer is, how to shift from hesitation to confidence, how to better understand the value you bring, and why value-based pricing is the key to sustainable success. We also talk about the shy buyer and where it comes from and what it means to your business. If you've ever found yourself discounting, feeling shy about what you charge or unsure about how to price your offer you just might be the shy pricer and this episode is for you! Step into the light and join us.Tune in as we explore the challenges and the practical strategies to help you move past pricing doubts and confidently charge for the value you deliver.What to listen out for:05:17 The Shy Pricer Explained05:51 The Money Brain Concept08:55 Characteristics of a Shy Pricer15:18 Understanding the Shy Buyer15:55 Overcoming Shy PricingEpisode Links:Reach out and talk to Jeannie.Website: https://www.linkedin.com/in/moneyexpertforcareerchange/Instagram: https://www.instagram.com/iamjeanniedougherty/Money Type Quiz: https://jeanniedougherty.com/take-money-type-quiz/Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.*********Reach Out, Connect, or Book a Call with JaneneGet started improving your business. Sometimes it's difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what's working and what's not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)

Position your discovery calls for success!In this episode of Live with The Pricing Lady, the Podcast, we delve into the transition from offering free sessions to securing paid clients by optimizing your discovery calls. I share my journey of shifting my mindset and rethinking the purpose of these initial calls.  We take a look at the common mistake of trying to prove oneself during these calls and the importance of focusing on diagnosing client needs instead - that's the key to position discovery calls for success. I break down how to structure your calls with specific questions, transitioning from a casual approach to a more strategic one. I also delve into the debate of whether or not to charge for these calls and provide guidance on making this decision based on the value you offer. Throughout the episode, you get practical tips and actionable insights that'll help you enhance your discovery calls, understand your clients better, and ultimately turn these conversations into fruitful business engagements.  If you're looking to maximize the efficiency and effectiveness of your client interactions, this episode is a treasure trove of advice and best practices. Be sure to check out this pricing podcast, it's a treasure trove of help for you and your business.  Enjoy! What to listen out for:00:30 Personal Experience and Realizations 01:39 Shifting Your Mindset 04:19 Structure the Call Right 10:25 Position Discovery Calls 13:57 Final Thoughts and Summary Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.*********Reach Out, Connect, or Book a Call with JaneneGet started improving your business. Sometimes it's difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what's working and what's not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)

Assess your pricing strategy - is it setting you up for success—or holding business success back?Or maybe it's just limiting where you can go. Either way it might be the perfect time to make a change.In this episode of Live with The Pricing Lady, we're taking a look at how to review your pricing strategy to determine if there's a need to make adjustments. Pricing isn't just numbers—it's a reflection of the value your offer brings customers. And it requires you to consistently assess the situation and make adjustments as things change so that you stay on top of market shifts, aligned with your customers and profitable.When was the last time you paused to re-assess your pricing strategy? Join me as we explore seven essential questions that will help you refine what pricing for 2025. From recognizing market shifts to ensuring prices align with your value proposition, gain practical tools to make pricing decisions with more clarity and confidence.Tune in to set the stage for a profitable and impactful 2025.What to listen out for:01:08 Assess your pricing strategy01:50  Look out for changes in key areas06:34 How in alignment is your business08:06 Reflecting on customers, market and your own habits13:40 Conclusion and Next StepsDon't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.*********Reach Out, Connect, or Book a Call with JaneneGet started improving your business. Sometimes it's difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what's working and what's not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)

When's the right time to discuss price with clients? In this Live With The Pricing Lady episode, we're tackling one of the trickiest aspects of pricing strategy: when to bring up price in conversations with clients. Jumping into it too early can make your conversations feel cold and transactional, potentially putting off clients before they see the value of what you offer. On the other hand, waiting too long can lead to frustration, erode trust, or even cost you the sale. In this episode, I'll walk you through how to read the room, build value first, and transition seamlessly into pricing conversations in a natural and meaningful way.Tune in to learn techniques that will help discuss price with clients with more confidence, strengthening customer relationships and setting the stage for successful outcomes! What to Listen out for:  04:17 Understanding Client Needs and Expectations  05:52 Establishing Value in Your Offer  07:25 Timing the Pricing Discussion  13:36 Positioning Price as Part of the Solution  15:21 Summary and Final Thoughts Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.*********Reach Out, Connect, or Book a Call with JaneneGet started improving your business. Sometimes it's difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what's working and what's not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)

Are you pricing your products or services with confidence and clarity? If not, you may be missing out on growth opportunities and profitability.In this Live With The Pricing Lady episode, I sit down with the talented Lorraine Ball—marketer, business consultant, and entrepreneur—to explore how strategic pricing can transform a business. Together, we delve into what it means to price confidently, understand the market, and communicate true customer value.Lorraine shares her journey from the corporate world to running her own business, detailing how she refined her pricing models and strategies for better results. This conversation is packed with practical advice on setting prices that resonate with your customers and drive your business forward.Tune in to uncover actionable insights that could help you make better pricing decisions today.About this Episode's GuestMeet today's guest, Lorraine Ball, a passionate marketing strategist and founder of MTFW, LLC. After years in Corporate America, Lorraine said goodbye to bureaucracy, glass ceilings, and (as she likes to say) bad coffee, to pursue her true calling—helping small business owners succeed. Today, she's a successful entrepreneur, author, and professional speaker who shares her vast marketing knowledge with business owners across the country.Join us in this episode as we dive into Lorraine's journey from corporate life to entrepreneurship and explore her unique, practical approach to marketing.Recommended book:Made to Stick by Chip and Dan HeathHow to Reach Lorraine:LinkedIn: https://morethanafewwords.com/Website: https://www.linkedin.com/in/lorraineball/What to Listen out for:02:39 Lorraine's Background and Superpowers07:38 The Importance of Pricing Strategy14:20 Challenges in Pricing and Overcoming Them20:39 Understanding Your Market and Customer24:56 Final Thoughts and Takeaways*********Reach Out, Connect or Book a Call with JaneneGet started improving your business. Sometimes it's difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what's working and what's not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)Transform your business and life. My business is about helping you build a better business. One that's profitable and where you can confidently charge for the value you deliver. Let's see how we can work together. 

Are discounts and promotions helping your business thrive, or are they quietly cutting into your profits? In this episode of Live with The Pricing Lady, we're getting real about something many businesses struggle with—how to use discounts without damaging your bottom line or your brand. Sure, discounts can drive quick sales and attract new customers, but are they really aligned with your long-term goals? I'll break down how these tactics work in different industries—like retail and consumer goods, where they can really pay off, versus luxury brands or professional services, where they can do more harm than good. We'll also talk about some common traps—like discounting because you're unsure of your value or not analyzing profitability well enough. Don't worry, I'm not just pointing out the problems. I'll share practical tips on how to use discounts thoughtfully and protect your brand while maintaining profitability. Ready to take control of your pricing? Tune in to the latest episode, and learn how to stop letting discounts drive your decisions. Listen now wherever you get your podcasts. What to Listen out for: 01:48 Pros of Discounts and Promotions05:46 Cons of Discounts and Promotions12:47 The Pitfalls of Discounting in Business15:54 The Importance of Business Purpose and Math20:18 Setting Clear Boundaries for Discounts23:04 Effective Communication of DiscountsEpisode Links:Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.*********Reach Out, Connect, or Book a Call with JaneneGet started improving your business. Sometimes it's difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what's working and what's not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)

Pricing strategies for new coaches. Have you ever thought to yourself, "I'm new coach, I can't charge that much."Even worse. Maybe someone advised you not to charge me. As a result you're afraid and holding yourself back from charging more.Between bad advice, not knowing how to do it and feeling a lack of confidence it's no wonder you feel confused about where to set your prices in your new coaching business. That's one reason why I've asked seasoned coach for coaches Marc Mawhinney to join me on the show.In this engaging episode of Live With The Pricing Lady, Marc, a lifelong entrepreneur and expert in coaching shares with us his pricing journey. We dig into the intricacies of pricing as a fundamental aspect of building a sustainably profitable business. He shares his journey as a coach, reflecting on his initial pricing challenges and the lessons he learned about valuing his services correctly. We discuss the significance of setting boundaries, understanding the value you deliver and the common pricing struggles faced by new coaches. Marc emphasizes the critical role of consistency, confidence, and courage when approaching pricing.Whether you're a new coach or reevaluating your current pricing model, this episode offers invaluable insights to help you confidently charge for the value you deliver. Don't miss these essential pricing strategies for new coaches and the wisdom shared in this episode. Listen now! What to Listen out for:03:42 Journey into Coaching and Business Beginnings05:23 The Challenges of Pricing in Coaching12:41 The Importance of Setting Boundaries15:38 Strategies for Pricing and Client Management22:42 Valuing Experience and Growth in Coaching24:21 Key Takeaways and Final ThoughtsEpisode Links:Reach out and talk to Marc.Website:  https://www.naturalborncoaches.com/ LinkedIn: https://www.linkedin.com/in/marcmawhinney/Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.*********Reach Out, Connect or Book a Call with JaneneGet started improving your business. Sometimes it's difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what's working and what's not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)

Do you suffer from the Price Rise Trap?Worried about being seen as greedy?Scared that you'll lose customers if you charge more? Think it's just to hard, I won't bother?   In this episode of Live With The Pricing Lady, we tackle the common price trap myths and fears that hold businesses back from increasing their prices. Join me as we break down misconceptions around pricing, from the idea that raising prices is too complicated to the fear that you'll drive customers away. With over 20 years of experience, I'll share proven strategies to help you overcome these challenges and gain the confidence to charge for the value you deliver - no more will you suffer from the price rise trap. You'll discover how to shift your mindset, focus on the value you provide, and communicate price increases effectively without losing your client base. I'll also introduce my Price Check Guide, a practical tool designed to help you assess when it's time to raise your prices and how to do it strategically, so you're not leaving money on the table. Whether you're a business owner struggling with pricing anxiety or simply curious about how to optimize your pricing for growth, this episode is packed with actionable advice to help you take the next step. Plus, stay tuned for more details on my upcoming Raising Prices program, where we'll dive even deeper into mastering the art of pricing with confidence. Tune in, and start your journey towards profitable pricing today! What to Listen out for: 00:42 Episode Overview: Myths About Raising Prices02:02 Myth 1: Raising Prices Makes You Greedy04:47 Myth 2: Customers Will Leave If Prices Increase07:47 Myth 3: Raising Prices Is Too Difficult09:05 Steps to Confidently Raise Your Prices16:43 Conclusion and ResourcesEpisode Links:Price Check Guide -  https://thepricinglady.com/price-check-guide/ Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.*********Reach Out, Connect or Book a Call with JaneneGet started improving your business. Sometimes it's difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what's working and what's not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)

 What has the BIGGEST impact on your prices?  Nope, not the customer.  Not your competitors.  Not your costs. You do. Your behavior, what you choose to do or not do has a bigger impact on your prices and your pricing strategy than anything else. This is why it's important to take a look at behavior styles and pricing. In this episode, I speak with Shelly Starks, a communications coach and behavioral analysis expert as well as the CEO of Inline Consulting Services. I wanted to understand not only her pricing journey but how she helps sales teams have better pricing discussion. Her expertise is all about the impact of understanding behavioral styles and I was curious how it relates to and impact pricing.. Shelly shares how identifying and adapting to different communication styles can lead to more effective conversations and better business outcomes. We delve into her journey of becoming a communications coach, overcoming cultural taboos about discussing money, and improving pricing strategies through increased self-awareness and confidence. Shelly also discusses the importance of recognizing one's own worth and value in professional settings to enable fair and effective pricing. What to Listen out for: 00:59 Shelly's Superpower: Understanding Behavioral Styles03:17 Shelly's Background and Business Journey06:26 Diving into Pricing Strategies13:36 The Psychology of Money and Pricing21:53 Communication Styles and Their Impact on Pricing35:10 Final Thoughts and Takeaways Episode Links: Reach out and talk to Shelly. Website: https://shellystarks.com/ LinkedIn: https://www.linkedin.com/in/shelly-starks/Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.*********Reach Out, Connect or Book a Call with JaneneGet started improving your business. Sometimes it's difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what's working and what's not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)

Ever wondered...How should I end my prices?And does it really make a difference, or is it just marketing fluff?In this episode of Live with The Pricing Lady, join me as we dive into the psychology of charm pricing and explore whether ending your prices in 9s, 0s, or other options is the right strategy for your business. It's important to remember that ending your prices in a certain can either work for or against you, that's why you'll want to listen in and learn.You'll how this small pricing tweak (how you end your prices) can influence your customers' buying decisions, which types of businesses benefit most from charm pricing, and when should you steer clear to protect your brand's value. Whether you're in retail, e-commerce, or service-based industries, this episode will help you be more conscious about what you choose to do.Don't just listen—join the conversation!Should you end your prices this way? Share your thoughts on social media or reach out to me directly. Your insights are invaluable, and I'd love to hear your take. Let's figure out together if charm pricing is the missing piece of your pricing strategy puzzle. What to Listen out for: 00:16 Understanding Charm Pricing01:02 Psychological Effects of Charm Pricing03:09 Businesses That Benefit from Charm Pricing07:19 When to Avoid Charm Pricing09:00 Conclusion and Additional Resources Episode Links: The Psychology of a Pricing Page: https://thepricinglady.com/psychology-of-pricing-page-courseDon't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.*********Reach Out, Connect or Book a Call with JaneneGet started improving your business. Sometimes it's difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what's working and what's not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)

How can overcoming pricing fear transform your business and elevate your success? In this episode of Live With The Pricing Lady, I'm joined by guest Stacy Hagen, a marketing and business coach from the Bay Area. We discussed the principles and strategies behind effective pricing for business sustainability. Our topics include managing pricing challenges, the impact of too-low prices, creating valuable offers, overcoming pricing fear, and understanding customers. Stacy shares insights on transitioning from life coaching to business coaching and offers actionable tips for setting initial prices, emphasizing the need to decouple self-worth from pricing. We also explore the significance of continuous improvement and flexibility in pricing strategies. About the guest Meet Stacey Hagen, MBA, CPC, a certified trauma-informed holistic business and marketing coach. She specializes in supporting purpose-driven coaches, healers, and wellness entrepreneurs. Stacey's approach is centered on helping her clients create businesses that are authentically aligned with who they are. By guiding them to share their gifts and serve their dream clients, Stacey empowers them to do more of what they love.  Her expertise and compassionate coaching style make her a valuable resource for those looking to overcome obstacles and achieve their business goals. Join us in this enlightening episode as Stacey and I discuss overcoming pricing fear and much more. Discover practical strategies to price your products and services confidently and learn from real-life success stories. Don't miss this valuable conversation that can transform your approach to pricing and elevate your business!  What to Listen out for: 02:11 Stacey's Journey to Coaching 03:47 Challenges and Successes in Pricing 09:50 Understanding the Customer 17:14 Tips for Setting Your First Price 19:12 Final Thoughts and ResourcesEpisode Links:Connect with Stacey:Instagram: https://www.instagram.com/create_coaching/Website: https://www.createcoachingconsulting.com/ Recommended book: "The Prosperous Coach"Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.*********Reach Out, Connect or Book a Call with JaneneGet started improving your business. Sometimes it's difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what's working and what's not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)

As a woman leading a service-based business, you might often wonder, “How can I offer my services to different clients at different price points without compromising on value?”The truth is, it's not about offering the same service at varying prices—instead, it's about crafting distinct offers that speak to the unique needs of your diverse audience.In this episode of Live with The Pricing Lady, we dive into what you should consider before deciding if packaged and tiered pricing strategies are a good fit for your business. We'll explore how these approaches can help you connect with different customer segments, add layers of value, and justify different pricing levels—all while avoiding the pitfalls of confusion, complexity, or diminishing your brand's worth.I'll share with you some of the essential considerations—from market trends and customer expectations to financial implications and alignment with your business goals. Whether you're looking to differentiate your offerings or streamline your pricing strategy, this episode will provide the insights you need to make informed decisions.Join me as we uncover whether packaged or tiered offers are the right fit for your business, and how to implement them in a way that resonates with your clients and supports your growth.What to Listen out for:00:21 Benefits of Packaging Offers05:24 Considerations for Implementing Packages09:44 Differentiation and Complexity12:43 Financial and Pricing Implications17:25 Final Thoughts and Recap*********Reach Out, Connect or Book a Call with JaneneGet started improving your business. Sometimes it's difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what's working and what's not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)Transform your business and life. My business is about helping you build a better business. One that's profitable and where you can confidently charge for the value you deliver. Let's see how we can work together. 

Are you mastering pricing objections? Have you ever felt your confidence waver when a customer challenges your pricing?Join us in this episode as we tackle one of the biggest challenges in pricing: handling objections. We'll explore 3 effective techniques to help you overcome the resistance you feel and turn objections into opportunities for deeper engagement and successful sales.Discover how to stay calm and composed when faced with objections. I share 3 tips that will help you maintain a positive demeanor to respond thoughtfully instead of defensively. You'll learn about how something as simple as a breathe or a smile can turn such interactions positive and support you in staying focused and engaged throughout.We'll also delve into the power of curiosity. Find out how asking the right questions can reveal the true reasons behind objections like "That's too expensive." This approach not only keeps the conversation going but also provides valuable insights into what your customers really need.Preparation is key, and we'll discuss how reflecting on past interactions and having a repertoire of thoughtful responses can make all the difference. Get tips on how to prepare in advance for challenging conversations and learn about my handy Objections Handling Guide available for download on our website.Mastering pricing objections doesn't have to be daunting. By joining this discussion, you'll gain practical strategies to turn objections into opportunities and navigate sales conversations with confidence. Tune in and enhance your sales techniques with us.What to Listen out for:00:56 Understanding the Fear of Pricing Discussions03:04 Step 1: Take a moment before responding04:22 Step 2: Get curious07:24 Step 3: Prepare in advance10:25 Resources and final thoughtsEpisode Links: Handling Pricing Objections Guide: https://thepricinglady.com/pricing-objections-guide/ Check out my Video Series and Checklist on what to do when your customer says, "That's too expensive!" for more ideas on this important topic. Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.*********Reach Out, Connect or Book a Call with JaneneGet started improving your business. Sometimes it's difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what's working and what's not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)Transform your business and life. My business is about helping you build a better business. One that's profitable and where you can confidently charge for the value you deliver. Let's see how we can work together. 

How can women-led businesses determine their pricing strategy?Today's episode features Shannon Tacheny, an accomplished brand strategist and owner of Feather Blue Studios. Shannon's entrepreneurial journey is truly inspiring. From photography to brand strategy and marketing and business coaching, she has continually evolved her approach to pricing and value.Our conversation explores the pivotal moments that shaped Shannon's pricing philosophy. She reveals the liberating realization that there are no fixed limits to what clients might pay for a product or service. It all comes down to who we are targeting, what they value and what you feel is possible for your business. This episode explores pricing as a powerful tool for positioning, growth, and creating meaningful impact.About this Episode's GuestMeet Shannon Tacheny, a dynamic brand and marketing strategist dedicated to empowering big-hearted female entrepreneurs. With over 15 years of entrepreneurial experience spanning multiple industries, Shannon is passionate about helping women embrace their unique gifts and personalities to attract clients authentically.Through her expertise in crafting compelling brand stories and simplifying online marketing strategies, she guides entrepreneurs towards success without sacrificing authenticity or burning out. Based in Minnesota with her family, Shannon finds joy in fostering confidence and purpose in others while indulging in simple pleasures like chai tea, dark chocolate, and the serenity of the beach.Come along as we explore Shannon's path, glean from her wisdom, and uncover practical advice for mastering the skill of confidently setting prices.What to Listen out for:00:00 Intro00:45 Meet Shannon03:59 Starting a Business: Challenges and Inspirations17:12 Transition to Marketing and Brand Strategy18:37 Struggles with Project Management and Pricing20:45 Balancing Purpose and Profit25:29 Understanding Client Value Perception28:32 Celebrating Pricing Successes30:30 Final ThoughtsEpisode Links:Connect with Shannon: Instagram: https://www.instagram.com/featherbluestudios/ Facebook: https://www.facebook.com/FeatherBlueStudios/Recommended book: "10X is Easier Than 2X" Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.*********Reach Out, Connect or Book a Call with JaneneGet started improving your business. Sometimes it's difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what's working and what's not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)Transform your business and life. My business is about helping you build a better business. One that's profitable and where you can confiden

How easy is it for you to tell customers what you charge?Pricing—it's a topic that can often evoke feelings of uncertainty and discomfort. Whether you're a seasoned entrepreneur or just starting out, articulating the price of your offer with confidence is crucial for business success.In this episode, we'll unpack the reasons why you struggle with pricing discussions. From the fear of rejection to concerns about being perceived as greedy, we'll explore the psychological barriers that hinder your ability to communicate your prices effectively.Fear not! This episode is more than just about identifying the problem; it's about finding solutions. I'll share with you practical strategies to overcome these challenges, drawing from real-life examples and expert insights. Whether it's reframing conversations to focus on collaboration, structuring discussions to invite pricing inquiries, or embracing objections with curiosity, I've got you covered.Regardless of, whether you're a seasoned entrepreneur or a pricing novice, join me as I share with the tools and strategies needed to navigate pricing discussions with more ease. Get ready to level up your pricing game and unlock the potential of your business.So tune in and discover how you can tackle the age-old question: “What do you charge?”What to Listen out for:00:00 Intro00:46 The Struggle with Pricing: Why It's Hard to Talk About03:06 Understanding the Fear Behind Pricing Discussions08:52 Strategies to Overcome Pricing Anxiety16:43 Concluding Thoughts and ResourcesEpisode Links:Handling Pricing Objections Guide: https://thepricinglady.com/pricing-objections-guide/ The Customer Compass (previously the Customer Value Challenge):  https://thepricinglady.com/thecustomercompassDon't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.*********Reach Out, Connect or Book a Call with JaneneGet started improving your business. Sometimes it's difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what's working and what's not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)Transform your business and life. My business is about helping you build a better business. One that's profitable and where you can confidently charge for the value you deliver. Let's see how we can work together. 

As entrepreneurs and business owners, we constantly grapple with the challenge of pricing our products or services to meet various people's needs. The decision to adopt a particular pricing strategy can have far-reaching consequences, impacting everything from customer acquisition to revenue generation. In this episode, we aim to shed light on the nuanced dynamics of supportive tiered pricing and unravel its significance in today's competitive market landscape.This episode's guest, Avery Thatcher, has shifted to a "supportive" tiered pricing. She shares with us how she started her business, how her pricing has evolved and what led her to this model. We also talk about what it's done for her business and why you might consider it for yours. I loved talking with her about this unique approach. The episode promises to offer valuable perspectives and actionable strategies to help you optimize your pricing approach.Grab your notepad and get ready to dive into a stimulating dialogue that promises to expand your understanding of pricing strategies.00:45 Introducing Avery Thatcher: A Journey Through Pricing03:30 From Nurse to Entrepreneur: Avery's Business Genesis04:57 The Challenges of Transitioning to Business and Pricing Strategies10:38 Embracing Tiered Pricing for Inclusivity and Success16:04 The Power of Curiosity in Business and Pricing17:38 Leveraging Niches and Understanding Customer Needs23:48 Looking Ahead: Expanding Avery's ImpactEpisode Links:Connect with Avery at: https://linkedin.com/in/becomingavery or https://instagram.com/thetruthaboutburnoutDon't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.*********Reach Out, Connect or Book a Call with JaneneGet started improving your business. Sometimes it's difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what's working and what's not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)Transform your business and life. My business is about helping you build a better business. One that's profitable and where you can confidently charge for the value you deliver. Let's see how we can work together. 

Let's talk about pricing for impact. Your pricing strategy isn't just about numbers; it's a powerful tool that can drive your business toward its aspirations. Join us as we explore how to craft a strategic approach to pricing that not only sets your prices but also propels you towards both your business and personal objectives.Many people perceive price as this number they tack on to their offer just before going to market. Treating it in this way shows that you don't understand the potential it has to help you steer your business nor the impact it has on it.Throughout our conversation, we'll touch on the vital role alignment plays in the success of your small business. Drawing from real-world examples, I showcase how strategic alignment can be the key that unlocks your business's desired outcomes.We also take a look at the concept of congruity, emphasizing the importance of being in tune with your business environment. When your pricing strategy aligns with the pulse of your business and your personal values, you're equipped to more easily make informed decisions and strategic moves that guide your business in the right direction.Let's unravel the intricacies of strategic alignment together, empowering you to chart a course that resonates with your unique business aspirations.What to Listen out for:00:00 Intro00:54 Aligning Your Pricing Strategy with Business Goals03:05 The Importance of Alignment in Pricing05:06 Personal and Impact Goals: Shaping Your Pricing07:13 Values and Pricing: Ensuring Congruency09:41 Practical Steps to Align Your Pricing Strategy12:30 Final Thoughts Episode Links:The Customer Compass (previously the Customer Value Challenge):  https://thepricinglady.com/thecustomercompassCheck out the next Price Point Event full details at: https://thepricinglady.com/thepricepointDon't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.*********Reach Out, Connect or Book a Call with JaneneGet started improving your business. Sometimes it's difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what's working and what's not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)Transform your business and life. My business is about helping you build a better business. One that's profitable and where you can confidently charge for the value you deliver. Let's see how we can work together. 

Let's delve into the world of pricing for freelancers, aiming to equip you with the knowledge to navigate some of the pricing challenges in your freelance business. Joined by Karla Fernandes, we explore fundamental principles, tactics you can use, and effective strategies for pricing success.We've turned the tables this time around and Karla is asking me the questions freelancers ask most when it comes to managing pricing. We start by emphasizing that pricing more than "just" a number. That it's a reflection of the value freelancers provide to their clients. We discuss how setting the right price is essential to your business growth and personal fulfillment and how being able to confidently charge for the value you deliver is a critical success factor.Throughout the episode, we uncover actionable insights, including the limitations of time-based pricing and the transition to value-based pricing. We explore strategies such as packaging services, transparent value communication, and adjusting for seasonality, all aimed at enhancing what you as a freelancer do with pricing. And helping you expand your understanding of what is possible for your pricing strategy.Join us as we dive into tips, tactics and pricing for freelancers.About this Episode's GuestKarla Fernandes brings a wealth of experience and expertise to the episode having been a and working with freelancers herself. She contacted me and asked if she could come on the show and ask me the pricing questions she know plagues freelancers the most. As a seasoned professional, she has faced her own challenges and often finds herself being asked critical pricing questions from her peers.She has worked with well-known tech startups, educational organizations, and service-based companies. She provides guidance on the design thinking process and hands-on training - everything you need to build an app. She's lived in 11 countries while successfully managing her freelance business.Join us as  Karla asks me the pricing questions and we talk about pricing for freelancers, learn more about what you can do to set the best prices for you and your clients.How to Reach Karla:LinkedIn: https://www.linkedin.com/in/vitaminak/Website: https://vitaminak.design/What to Listen out for:00:55 Meet Karla: A Multifaceted Designer02:48 From Graphic Design to Digital Product Expert03:44 Navigating the Freelance World: Pricing Challenges and Strategies04:38 First Freelance Experience: Learning Through Trial07:00 Deep Dive into Pricing for Freelancers24:32 Setting Realistic Revenue Goals and Understanding Your Worth35:08 Key Takeaways and Resources*********Reach Out, Connect or Book a Call with JaneneGet started improving your business. Sometimes it's difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what's working and what's not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)Transform your business and life. My business is about helping you build a better business. One that's profitable and where you can confidently charge for the value you deliver. Let's see how we can work together. 

Is profit a four-letter word, something to shy away from in your business? Not at all! Despite the negative connotations often associated with profit, it's not about greed; it's about smart business management.In today's world of entrepreneurship, understanding profit is not just essential—it's empowering. And that's why I want to talk with you about the power of profit.In this episode, join me as we'll navigate through the misconceptions surrounding profit and unveil its true value in driving business success.Discover why understanding profit is crucial for sustainable growth, how it empowers reinvestment and innovation, and its role in achieving financial independence. With practical tips for enhancing profitability and overcoming profit-related anxieties, this episode promises to reshape your perspective on the power of profit in business.So settle in and prepare to embark on a journey to unlock the true potential of your enterprise. Discover why profit is not just a word—it's a pathway to prosperity.What to Listen out for:00:00 Intro00:46 Demystifying Profit: It's Not a Bad Word!01:17 The True Value of Profit in Business02:02 Why Profit Gets a Bad Rap and How to Shift Your Mindset06:28 Three Main Reasons to Embrace Profit12:11 Strategies to Improve Profitability Through Pricing18:15 Final Thoughts and ResourcesEpisode Links:Pricing Toolkit: https://thepricinglady.com/learn/pricing-resoures/#toolsCheck out the next Price Point Event full details at: https://thepricinglady.com/thepricepointThe next cohort of The Fair Price Formula starts soon. Register at www.thepricinglady.com/setmypricesThe next Pricing Masterclass is on April 9th and we'll be focusing on Pricing Strengths & Weaknesses.  https://thepricinglady.thrivecart.com/assess-mc/Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.*********Reach Out, Connect or Book a Call with JaneneGet started improving your business. Sometimes it's difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what's working and what's not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)Transform your business and life. My business is about helping you build a better business. One that's profitable and where you can confidently charge for the value you deliver. Let's see how we can work together. 

In this episode of ‘Live with The Pricing Lady,' I'm joined by guest, Anthony Kuo, a seasoned career satisfaction coach and former pricing expert. Together, we embark on an illuminating exploration of Anthony's transition from pricing pro in the corporate world to entrepreneurship, delving into the challenges he encountered while pricing his own services. And he shares what he's observed working with clients.We uncover the key of finding intrinsic value in one's profession and the inherent value that clients seek in return. Through our discussion, you'll discover invaluable insights and effective strategies for navigating the intricacies of pricing, overcoming obstacles, and building the skill you need to be more successful.From Anthony's personal journey to actionable advice for professionals in any field, this episode is a testament to the transformative power of aligning passion with purpose and understanding the dynamic interplay between value perception and pricing. Don't miss out on this enriching conversation – listen and learn more about how to face the challenges of pricing your own services.About this Episode's GuestAnthony Kuo's journey is a compelling testament to the distinction between proficiency and passion. After thriving in the corporate world, he realized his soul was unfulfilled. Now, as a Career Satisfaction Coach and creator of Untamed Career, Anthony helps professionals rediscover their true vocational aspirations. Join us as we explore Anthony's transformative journey and glean insights into crafting careers that align with authentic fulfillment.How to Reach Anthony:LinkedIn: https://www.linkedin.com/in/untamedcareer/Facebook: https://www.facebook.com/anthony.c.kuoWhat to Listen out for:00:00 Intro01:22 Getting to Know Anthony03:08 From Pricing Expert to Career Satisfaction Coach05:43 Challenges of Pricing Personal Services08:28 Learning to Value Your Work13:41 Applying Pricing Knowledge to Career Satisfaction Coaching18:07 Marketing and Customer Insight24:28 Overcoming Pricing Mindset Challenges28:39 Final ThoughtsDon't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.*********Reach Out, Connect or Book a Call with JaneneGet started improving your business. Sometimes it's difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what's working and what's not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)Transform your business and life. My business is about helping you build a better business. One that's profitable and where you can confidently charge for the value you deliver. Let's see how we can work together. 

Hey there, fellow entrepreneurs! Are you ready for some price setting tips?Starting a business is like embarking on an epic voyage, full of excitement and endless possibilities. But when it comes to pricing your products or services, it can feel like sailing into uncharted territory. If you're nodding along, feeling like you're in the same boat, you're not alone.Chances are, you're more familiar with the role of a consumer than a pricing guru. You've seen businesses use all sorts of strategies, but deciphering how they arrived at those price points or why they've used that strategy or if it's even worked for them, that's a whole different story.You've likely already done your homework, having looked at costs and scoped out the competition. And while those things are important pieces of the determining what prices to offer, they in fact are not where you should begin.About this EpisodeIn this episode, I'm sharing three simple price setting tips that'll help you get started setting your prices in a better way. When you “flip the script” on how you go about setting prices you make it easier to feel confident about what you charge. And you put yourself in a better position to set prices that fit you and your clients. Whether you're feeling lost, overwhelmed or just curious these insights will be your guiding light.Listen in as I break down three simple tips that help you build the right prices from your customers and your business needs, rather than what everyone else is doing. Trust me, pricing doesn't have to give you a headache. You should feel jolt of expansive excitement about how pricing helps you reach your business goals.Let's tackle it together and pave the way for prices that not only work for your business but also leave you feeling confident and empowered. Ready to get started? Let's do this!What to Listen out for:0:00 Intro01:14 The Importance of Starting Point in Pricing02:38 The Role of Customer in Pricing05:00 Aligning Business Goals with Pricing06:47 The Impact of Mindset on Pricing08:16 Revisiting the Three Key Factors in Pricing11:04 Practical Tips for Clear Mindset in Pricing12:00 Upcoming Masterclass and Courses13:36 Final ThoughtsEpisode Links:The next Pop-Up Pricing Masterclass is on March 5th and we'll be focusing on Understanding Profit.  https://thepricinglady.thrivecart.com/profit-mc/The Customer Compass (previously the Customer Value Challenge):  https://thepricinglady.com/thecustomercompassDon't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.*********Reach Out, Connect or Book a Call with JaneneGet started improving your business. Sometimes it's difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what's working and what's not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)Transform your business and life. My business is about helping you build a better business. One that's profitable and where you can confidently cha

"I had a plan and a strategy for setting my prices. It felt like I knew what to do but it just wasn't working. I got no where. I realized the connection I had created between my self-worth and my prices. It was time to start decoupling my self-worth from my prices."  Does that sound familiar to you?If so you, my friend, are not alone. It's easy to think of pricing as the logical, cold and calculated (no pun intended) thing. But the reality is your mindset gets in the way. You can know every pricing trick in the book but if you believe you are not worthy on some level, it just won't work because you won't believe it. It's up to you to starting decoupling self-worth from what you charge, failure to do so only holds you back.  Those thoughts and doubts will permeate everything you do, what you choose not to do and how you go about doing it. I've said it many times before but having your own business is a self-discovery journey and you're about to hear how one woman realized her own sense of self-worth was getting in the way of her dreams. About this Episode's GuestIn this episode, I've got special guest Aya Ghosh. She's a Consciousness Coach and helps people find their purpose, fulfilment, and joy instead of being stuck in pain, suffering, or negative experiences. She shares with us how the realization that her mindset was influencing what she charged came about, As well as the steps she's had to take to free herself from tying her self-worth to her pricing. Let's help you get your mindset in the right place enjoy the episode.Don't have time right now to listen, scroll down for the episode overview.  How to Reach Aya:LinkedIn: https://www.linkedin.com/in/aya-transformation/Website: https://www.ayatransformation.com/ What to Listen out for:00:00 Intro01:23 Getting to Know Aya02:35 Journey into Consciousness Coaching03:20 The Challenges of Pricing in Business04:48 Overcoming Self-Worth Issues in Pricing05:32 The Impact of Personal Beliefs on Business07:25 The Emotional Connection to Pricing10:24 The Struggle of Pricing Services14:18 Overcoming Needy Energy in Business16:14 Final ThoughtsDon't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.*********Reach Out, Connect or Book a Call with JaneneGet started improving your business. Sometimes it's difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what's working and what's not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)Transform your business and life. My business is about helping you build a better business. One that's profitable and where you can confidently charge for the value you deliver. Let's see how we can work together. 

On this episode of ‘Live with The Pricing Lady,' I'm joined by the incredible Ghizlane Arifine, a true guru in Customer Experience. Together, we're diving deep into the magical connection between the customers experience and the art of creating a great pricing strategy. Ghizlane reminds us of the pure gold in understanding the customer's viewpoint, walking with them hand-in-hand through every twist of their purchasing journey.Join us as we dive into value-based pricing, where we explore how tuning into customer behavior and expectations can be the secret sauce to building the right pricing strategies.With a focus on small businesses, we explore the importance of knowing what your customers want, curating those personalized experiences, and tapping into those customer insights to sculpt pricing strategies that work. We'll also break down the ‘customer' versus ‘user' dynamic, uncovering how these roles influence purchasing decisions.At its core, this episode is dedicated to the importance of understanding your customers and building an experience that fits them. It's all about aligning your pricing strategy with the unique rhythm of your customers and the big dreams of your business. Join us for this amazing conversation – you won't want to miss it!More About this Episode's GuestDr. Ghizlane Arifine has over 12 years of dedicated engagement with organizations enhancing their customer experience standards and implementing successful marketing strategies. Ghizlane brings a wealth of expertise and knowledge on this very important topic.With over 12 years of dedicated engagement with organizations, she has been instrumental in enhancing the experience they deliver customers and implementing successful marketing strategies. Guided by her curiosity for and eagerness to deliver superior customer experiences, she serves as a lecturer, imparting knowledge in customer loyalty and behavior. Simultaneously, she is a CX/UX practitioner, actively developing and executing CX programs for companies. How to Reach Ghizlane: Instagram: https://www.instagram.com/xperience_metrics/LinkedIn: https://www.linkedin.com/company/xperiencemetrics/What to Listen out for:00:00 Intro01:31 Understanding the Importance of Customer Experience02:02 Getting to Know Ghizlane03:42 The Journey of Starting a Business05:52 Defining Customer and User Experience08:26 The Impact on Value Perception12:35 Risks for Small Businesses16:27 Understanding Customers for Better Business Decisions22:13 Advice for Startups and Small Businesses27:15 Final Thoughts*********Reach Out, Connect or Book a Call with JaneneGet started improving your business. Sometimes it's difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what's working and what's not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)Transform your business and life. My business is about helping you build a better business. One that's profitable and where you can confidently charge for the value you deliver. Let's see how we can work together. 

Do you know what pricing trends to expect in 2024?As we begin the new year, it's a good time to take a look at what's been happening and where things are headed.People often mistake pricing as a “one-and-done” activity. The reality is that if your prices aren't changing, then you're no longer aligned with the market. Meaning you're under or over priced. The consequences of that are many, most remarkably lower sales and profits. Ouch!That's no way to start a new year.To avoid finding yourself in this situation, take a step back and look at where things are in the world – in your market, in your business, and in your pricing. To help you with that, I've put together some research and my own insights to help you get started. Let's kick the year off with a look at Pricing Trends for 2024.In This Episode:In the past few years, we have seen a lot of fast-paced change.As you consider your pricing strategy and what to do it's good to take a look at where have things landed and what does it mean in terms of how people behave when they make purchases. That's where we start our discussion, with a look at the “state of affairs”.Then we turn towards upcoming trends in pricing, as an indication of what you might expect in the year to come. And last, my recommendations on what you might focus your attention to get ahead.Enjoy the episode.Podcast Highlights0:00 Intro2:08 2024 Preview5:27 Navigating Global Trends8:34 Pricing Amidst Market Shifts12:21 Beyond Price Wars14:56 Pricing Trends23:38 Strategic Pricing in 202426:37 Wrapping it UpEpisode Links:NIQ 2023 Mid Year Outlook Survey: https://nielseniq.com/global/en/insights/analysis/2023/5-cost-of-living-trends-to-know/ Check out the next Price Point Event full details at: https://thepricinglady.com/thepricepoint The next cohort of The Fair Price Formula Part 1 - Price Setting starts January 26th. Register at www.thepricinglady.com/setmyprices The Customer Compass (previously the Customer Value Challenge) is coming in February. The next Pop-Up Pricing Masterclass is on March 5th and we'll be focusing on Understanding Profit.  https://thepricinglady.thrivecart.com/profit-mc/Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.*********Reach Out, Connect or Book a Call with JaneneGet started improving your business. Sometimes it's difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what's working and what's not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)Transform your business and life. My business is about helping you build a better business. One that's profitable and where you can confidently charge for the value you deliver. Let's see how we can work together. 

Ever wondered what key steps businesses often overlook when they're raising their prices?In this episode, we'll take you through three critical aspects of pricing that businesses frequently overlook when adjusting their prices. Whether you're considering raising or lowering your prices, it's easy to overlook these things. Often people are afraid to change prices especially raise them and postpone it as long as possible. When they finally do it they take big risks by applying a "rip off the bandaid" approach. Trying to get it done before they panic and decide not to. In that process, they skip some really important steps that help the increase be more successful.I'll break down the misconceptions and offer practical advice on how you can do this more effectively.Discover the power of differentiation – why it's essential to vary price increases across your offerings, rather than applying a uniform rate. Learn how mastering the math behind pricing can give you the confidence you need to make informed decisions. And we'll look at price communication – when to make clear communications and when a subtler approach is more suitable.Enjoy the episode. Don't miss out on the knowledge and strategies that can reshape your business's future.Podcast Highlights0:00 Intro1:54 Overcoming Fear and Taking Strategic Steps5:15 The Critical Role of Pricing Math8:24 Knowing When and How to Share Changes10:21 Wrapping it UpEpisode LinksLinkedIn Article: The Boulder of Pricing Inaction Tool Recommendation: Pricing Tool KitDon't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.*********Reach Out, Connect or Book a Call with JaneneGet started improving your business. Sometimes it's difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what's working and what's not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)Transform your business and life. My business is about helping you build a better business. One that's profitable and where you can confidently charge for the value you deliver. Let's see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)

A few years ago I got an email from a client asking me to review "the attached" document. I opened it up to find a list of discounts and special offers she planned to make throughout the year. As I looked at the list my heart sank - each and every one was carefully thought out in terms of what the client was getting. But no thought had been put into whether or not they were a good business idea.I called and spoke to her about it. Asking her what the business purpose and goal were for each one. Part way through our discussion it dawned on her and she said, "Janene, from what you're asking me I think I see what you're getting at. I did this because it's what I see others doing. You're asking me to also look at what it means and if it's right for my business. Right?"She got it!As the holiday season approaches, businesses often contemplate the idea of offering Black Friday discounts to lure in customers. It seems like everyone else is doing it. But is this strategy right for your business?Join me as I explore the origins of Black Friday, its evolution into a global phenomenon, and the critical questions you should ask yourself before diving into the discount frenzy.In This Episode:We'll look at the importance of aligning Black Friday deals with your brand values, understanding your target customer's expectations, and whether following the competition is a wise choice. Plus, how important is it to ensure that special deals and offers have a real business purpose that you can track. Without that you're just discounting for no reason and giving money away.Deciding whether or not to offer Black Friday deals, is a strategic business move. Listening to this episode gives you the tools and insights to make an informed choice that aligns with you, your business and your customers and helps you achieve your business goals.Tune in as I help you navigate the intricate world of pricing and business strategy.Podcast Highlights0:00 Intro2:24 Decoding Origins and Tactics5:12 Brand-Aligned Black Friday8:29 Competitor Caution: Business Sense11:23 Volume, Profit, Math Mastery13:21 Wrapping it UpEpisode Links:Pricing Tool Kit: https://thepricinglady.com/goodies Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.*********Reach Out, Connect or Book a Call with JaneneGet started improving your business. Sometimes it's difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what's working and what's not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)Transform your business and life. My business is about helping you build a better business. One that's profitable and where you can confidently charge for the value you deliver. Let's see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)

Have you ever looked at a bottle of wine and thought "Whoa. Ouch that's pretty pricey!" Most of us have. Of course there are wines at all price levels but what really goes into the pricing of your favorite wine - that's what I wanted to know.One of the things that I love about what I do is that through helping businesses with their pricing I've been able to learn a lot about many different industries and about what goes into the making of that product, software or service. I enjoy learning new things and understanding why or how they work. I'm that annoying person at the eye doctor who asks what all the different machines do. Ha!And when it comes to understanding what price to set for something, understanding what's behind the business is an important part of the process. And while cost to produce isn't the only driver of price understanding what goes into production at least at a high level is pretty important to your pricing.Both as a business owner and as a consumer a big part of the value you get from something that you buy is related to what goes into it. And having worked in the agricultural industry for a while I had the opportunity to visit vineyards and understand wine production more. I'm not an expert by any means but I do have a much bigger appreciation.So I ask questions like...What goes into the pricing of a bottle of wine?What are the differences between the most and the least expensive?How does production or distribution impact the pricing?You've probably wondered about it yourself. And if you're a startup or business that has to set prices for wine then the biggest question you've probably got is "How do I find the right price?"You're in luck I've got just the lady for you.In this Episode:This time I've brought on a guest who is an expert in all things wine and spirits-related. Ruchira Neotia, owner of Neo Margarita Ltd., is a London-based drinks professional with a passion for the art of crafting exquisite drink experiences - across wine, spirits and saké. At the heart of Ruchira's expertise is her talent for creating harmonious connections between food and beverages. As a consultant, she excels at developing optimized drink lists for restaurants that perfectly complement the culinary offerings, enhancing the overall dining experience.She comes on the show to help us navigate from vine to wallet wine and spirits pricing. Ruchira shares with us some real insights into what we are paying for as well as some great tips for those who have to set prices for wine and spirits in their business.Enjoy the episode!Podcast Highlights:0:00 Intro1:35 Meet Ruchira3:02 What does her business offers5:11 How the Process influence the Pricing10:31 Exploring the Complex World of Wine Importing and Production14:54 How Margins, Volume, and Customer Experience Come into Play24:04 Sustainable Practices and Wine Pricing28:35 Pricing Spirits vs. Wine35:56 Striking a Balance40:55 Today's takeaway & Wrap upHow to reach Ruchira:Instagram: https://www.instagram.com/ruchneo/LinkedIn: https://www.linkedin.com/in/ruchiraneotia/*********Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)

Welcome to another insightful episode of Live with The Pricing Lady. Apologetic pricing - a pricing strategy whereby your price reflects your thinking that  "Dear Customer, I'm sorry that I need to charge you for buying my product, service or software". There's an  embedded "apology discount" factored into your prices.Does this strategy sound familiar to you?For most people feeling unsure about your prices is normal, but other people can take those negative feelings to an entirely new level. As this episodes guest put it she felt guilty about charging clients for what she offered and not only did it impact her pricing, but her communication and everything she did in her business. Ultimately it also had an impact on the bottom line.Don't fret if this sounds familiar to you Mandy Bronsil, founder of B-inspired shares with us what she had to do to "break free" from that thinking and set herself up for success. Mandy talks about starting her business shortly before Covid hit and how that impacted what she had to do and the direction her business took.All that and so much more, enjoy!Podcast Highlights0:00 Intro1:17 Meet Mandy4:56 Why & how she started her business7:38 The first time pricing her offer9:50 Needing to shift the business12:55 Overcoming setbacks and challenges15:45 The importance of boundaries21:56 Today's takeaway & wrap upHow to reach Mandy:LinkedIn: https://www.linkedin.com/in/mandybronsil/Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.*********Reach Out, Connect or Book a Call with JaneneGet started improving your business. Sometimes it's difficult to know where to begin. I suggest you download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what's working and what's not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)Transform your business and life. My business is about helping you build a better business. One that's profitable and where you can confidently charge for the value you deliver. Let's see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)

Do you find yourself wondering how flexible your pricing should be? In the world of business, pricing isn't merely a numbers game—it's an art of balance. And finding that delicate balance between flexibility and complexity can make or break your business.On the one hand it's great to try and meet the specific needs of each individual client, as each one is unique. But flexibility isn't always the best thing for you, your business or your customers. It's more complex a decision than just meeting the customers needs - it's more strategic that.And hold on, what about the downsides of working in this way? How does it impact your ways of working in your own business? And what downsides are there for clients? Yes, there are some. Well if you've asked yourself these questions, you're in the right place.In This Episode:In this episode of Live with The Pricing Lady,  we'll explore what you should consider when you're deciding the appropriate level of pricing flexibility in your business. Here's a glimpse of what you can expect to discover:  We look at the:The Advantages: Learn how pricing flexibility can lead to tailored solutions, scalability, and agility in meeting your customers' unique needs.The Trade-Offs: Explore the downsides of pricing flexibility, including customer confusion, perceptions of unfairness, and profit erosion.Actionable Strategies: I share practical tips to help you strike the right balance in your pricing approach. From segmentation and clear tiers to modular pricing and value-based flexibility, there are several options to help you choose the level of and mitigate the downsides of flexibility.Whether you're new to the business world or a seasoned pro, this episode will help you think through this important aspect of your pricing strategy.Podcast Highlights0:00 Intro2:41 Advantages of Flexible Pricing4:12 Trade Offs that come from Flexible Pricing8:19 Effective Pricing Strategies14:02 Transparency and Simplicity16:02 Wrapping it UpEpisode LinksJoin The Fair Price Formula (https://thepricinglady.com/setmyprices) group program and learn how to set prices for your business with more confidence.Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.*********Reach Out, Connect or Book a Call with JaneneGet started improving your business. Sometimes it's difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what's working and what's not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)Transform your business and life. My business is about helping you build a better business. One that's profitable and where you can confidently charge for the value you deliver. Let's see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)

Time based rates or packaged pricing, which is right for your business?People often start off with time-based rates, it seems relatively simple and straight forward - at first glance. But when you look closer time-based rates can be difficult to work with and they don't actually serve you or your clients well in the long run. Trading time for money does not focus on value or the quality of your expertise. Which is one reason why most people at some point in time will consider shifting to packaged pricing.But what does it take to package up prices? Is it the right move for your business? What are the advantages  and disadvantages of packaged pricing? There are a lot of questions to be explored if you're trying to make the decision whether or not to make the shift from hourly rates to bundled value.In This Episode:In this episode we take a closer look at the downsides of time-based rates and the upside or power of packaged pricing. Be sure to listen in and consider what's the best move for your business.Podcast Highlights0:00 Intro2:46 Not Linked to the Value4:18 Pitfalls of Time-based Pricing6:57 Unlocking the Power8:57 Streamlining Offer Creation10:35 Simplifying Decision-Making12:10 Wrapping It UpEpisode LinkJoin The Fair Price Formula (https://thepricinglady.com/setmyprices) group program and learn how to set prices for your business with more confidence.Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.*********Reach Out, Connect or Book a Call with JaneneGet started improving your business. Sometimes it's difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what's working and what's not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)Transform your business and life. My business is about helping you build a better business. One that's profitable and where you can confidently charge for the value you deliver. Let's see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)

Pricing objections will come, as a founder or business owner it's important to prepare yourself (and your team) for when a client prospect says, "No thank you." Whether it's because it's too expensive or they don't know if they need it or something else, knowing what to do next can feel confusing or even a bit scary. Certainly it can leave you wondering how to respond in the best way possible.It's not uncommon to feel super confident telling people about your offer, after all that's your thing. You could talk about that all day long. At the same time when it comes to talking about how much people need to invest in your product or offer, you might feel a total lack of confidence. Then compound that with someone rejecting your offer and "Bam!" you're in uncharted territory - nervousness kicks in and it gets harder to know what to say.My clients often voice concerns about handling pricing objections confidently (some even ask how to avoid them - you can't and shouldn't strive to) and are curious about what arguments they can use to defend their position. And while you do want to understand the value and communicate it well, launching into a defense when you get an objection is not the best response.This episode was the result of countless questions from people just like you who have found themselves confronted with pricing objections. The urge to defend your pricing is natural, but there's a better way forward.Join us as we delve into the art of asking the right questions and truly grasping the objections raised by your customers. In This Episode:Listen and discover invaluable insights into the skill of handling objections gracefully and strategically. Learn simple techniques to get to the bottom of why they are objecting. Getting curious about their response takes the pressure off you so you can more confidently and uncover mutually beneficial solutions with your customers. Whether you're a seasoned entrepreneur fine-tuning your pricing strategies or a newcomer seeking guidance, don't miss out on this episode. Bid farewell to the fear of pricing objections and embrace newfound confidence in your pricing journey. Podcast Highlights0:00 Intro1:50 Strategies for Responding4:13 Unveiling the Real Reason Behind6:36 Turning Objections into Opportunities8:02 Wrapping it UpEpisode LinkThe Fair Price Formula: https://maven.com/the-pricing-lady/fairpriceformula*********Reach Out, Connect or Book a Call with JaneneGet started improving your business. Sometimes it's difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what's working and what's not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)Transform your business and life. My business is about helping you build a better business. One that's profitable and where you can confidently charge for the value you deliver. Let's see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)

Pricing is a much undervalued business topic. It has a bigger impact on your profit than anything else in your business – yet if you're like most people you don't often give it much attention. Studies show time and again that of the four profit levers (price, volume, fixed costs and variable costs), price has the most impact on profit. Yes a bigger impact than your costs. This surprises most people. And it's counter to how they are working.Consider for a moment what most businesses do when profits start falling? That's right they start reducing costs. But if you understood that your prices have a bigger influence on your profit wouldn't you also give your at least the same attention you do costs?Of course you would, put that why it'd be silly not to. Logically it makes sense but that's not what you're doing.And if you're a new business, failing to give pricing your time and energy will make it harder for you to get your business engine running (i.e. build profitability) and achieve your business objectives. t also makes it hard for you to tell the “Profit Story” of your business to investors, potential business partners and other interested in working with you.The good thing is that most pricing mistakes are avoidable. But first you've got to know what to do to not repeat the mistakes your making or the ones you haven't even thought of yet.In This EpisodeIn this episode I'll share with you 5 of my expert pricing tips to help you avoid the most common pricing mistakes. Let's take you from pricing woes to pricing like a pro! We'll first look at 5 of the most common pricing mistakes and then I'll share with you actions you can take to lessen the chance of you making those errors.Podcast Highlights0:00 Intro2:17 Mistakes Number One to Five5:39 The Leaky Bucket Concept8:03 Tips to Avoid Pricing Mistakes17:30 Not a Right Strategy25:18 Wrapping it UpEpisode LinksHow to do Customer Insight Interviews: https://thepricinglady.com/betheexpert/How to set Prices group program The Fair Price Formula:https://maven.com/the-pricing-lady/fairpriceformulaDon't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.*********Reach Out, Connect or Book a Call with JaneneGet started improving your business. Sometimes it's difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what's working and what's not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)Transform your business and life. My business is about helping you build a better business. One that's profitable and where you can confidently charge for the value you deliver. Let's see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)

Understanding value is the key to unlocking pricing and profits. Often profit puzzles people - they just aren't sure how to leverage what they've got. At the same time the more you learn and understand value, the more you realized it's everywhere.Crowdfunding campaigns are no exception. When you put together the packages people can "buy" or the offers for sponsors of your crowdfunding campaign - you have to think of value. And that's what this week's guest, in part has come to share with us.In This Episode:I recently sat down with Margit Takacs, Change and Culture consultant, trainer and coach. She shares with us her own pricing journey. From being in the corporate world to venturing out on her own to her experience crowdfunding the writing and publishing of her newest book.In the past, I've support people in putting together their crowdfunding packages. In many ways it's the same as offer building and pricing in any other context. But as Margit shares with us there's an added element of value to consider. I loved this conversation and if you're running your own campaign or if you've thought of publishing your own book you'll definitely want to learn from her experience.Enjoy the episode!Podcast Highlights0:00 Intro1:49 Getting to Know Margit4:10 The Value of Working with Margit7:48 What Led Margit to Start Her Own Business10:06 Pricing at the Beginning12:11 From Funding to Publishing22:39 Calculating Goals and Investments25:33 Unveiling the Marketing Puzzle30:04 Wrapping It UpHow to reach Margit:LinkedIn: https://www.linkedin.com/in/margittakacs/Facebook: https://www.facebook.com/margit.takacs.12/Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.*********Reach Out, Connect or Book a Call with JaneneGet started improving your business. Sometimes it's difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what's working and what's not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)Transform your business and life. My business is about helping you build a better business. One that's profitable and where you can confidently charge for the value you deliver. Let's see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)

There is no doubt about it that to succeed in your business you will need to embrace a profitable pricing mindset.Pricing and mindset are linked. You can know how to set prices but if you don't believe you deserve them you will sabotage yourself along the entire journey. It will be so much more difficult than it needs to be. As you may have heard from me and many of my guests on this show starting your own business is a personal development journey. One that constantly takes you outside your comfort zone.As we all know when you're outside your comfort zone is when your mind does things to "help" you not feel pain, get hurt or be "unsafe". But the way it goes about it doesn't always help in the end. In fact it can hold you back. We've all experienced it. And that's why I'm so excited to have had this chat with Jen.She encourages you to recognize and challenge your limiting beliefs in order to achieve your goals and build a sustainably profitable business. Many of us are taught to play small and not value ourselves, which can make it difficult to charge what we are worth. But, setting prices that are too low can actually lead customers to perceive us as having low value. Therefore, it's important to set prices that reflect the value of our work.In This Episode:Jen Gutfriend, a mindset and business coach/strategist and owner of The 6 Figure Female Entrepreneur, shares her journey of overcoming limiting beliefs around money and success and how she helps other women achieve financial freedom while working less. The key takeaway? Mindset is crucial for pricing success.Discover how Jen navigated the challenges of setting her initial prices and how she gradually increased them based on her expertise, results, and client satisfaction.Get ready to transform your mindset and embrace a profitable pricing mindset that propels your business to new heights.Enjoy the episode!Podcast Highlights0:00 Intro2:17 Getting to Know Jen3:16 The Value of Working with Jen9:39 What Led Jen to Start Her Business12:33 Pricing at the Beginning16:48 Navigating the Challenges of Providing Affordable Services19:42 Pricing Tips and Strategies26:09 Wrapping It UpHow to reach Jen:LinkedIn: https://www.linkedin.com/in/jen-gutfriend-024224197/Instagram: Instagram.com/the6figurefemaleentrepreneurFacebook: Facebook.com/the6figurefemaleentrepreneur*********Reach Out, Connect or Book a Call with JaneneGet started improving your business. Sometimes it's difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what's working and what's not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)Transform your business and life. My business is about helping you build a better business. One that's profitable and where you can confidently charge for the value you deliver. Let's see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)

Ready to break free from the ordinary?Many Startups are working on technologies that just a few years ago didn't even exist. They weren't even possible, maybe not even a dream. Technology is evolving fast and so are the new and innovative ideas that come along with those advancements. And the question I often get from people is "How do I price something that's unknown?" Do the same tactics and strategies apply? How can I help my customer understand the real value when they can't even conceive this as a possible solution? Truly innovative solutions push the boundaries of value and often require an innovative approach to pricing as well. It's true that this can be tricky but it can also be incredibly exciting.That's one reason why I've invited this week's guest to join me on the show. In This Episode:Cristina Ruiz de Castaneda, Founder of Blue Vega started her business after working with a really great consultant during her corporate days. She now consults herself, helping innovative Startups with new technologies develop their commercial roadmaps. She shares with us her own pricing journey. Then we dive deep into the captivating realm of strategies for pricing unique offerings. From understanding the unconventional costs to gauging the value for early adopters, Cristina sheds light on the myriad fascinating factors that come into play.  But that's just the beginning! Cristina also shares some of the common mistakes startups make when pricing their innovations. Get ready to gain fresh perspectives, practical insights, and inspiration to navigate the intricacies of pricing your own unique offerings. Podcast Highlights00:00 Intro1:49 Getting to Know Cristina3:30 The Value of Working with Cristina6:10 How Did She Get Started8:19 Pricing At the Beginning10:47 Pricing of Unusual Things14:13 Common Mistakes Startups Make19:27 Looking through Multiple Lens 22:53 Wrapping It UpHow to reach Cristina:Instagram: https://www.instagram.com/bluevegaconsulting/LinkedIn: https://www.linkedin.com/in/cristina-r-de-castaneda/Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.*********Reach Out, Connect or Book a Call with JaneneGet started improving your business. Sometimes it's difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what's working and what's not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)Transform your business and life. My business is about helping you build a better business. One that's profitable and where you can confidently charge for the value you deliver. Let's see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)

As a business owner, you've probably heard the saying "You can be good, you can be fast, or you can be cheap. Pick two."Is it really that simple?

Have you ever asked yourself, should I adjust prices for different geographiesCertainly if you're doing business internationally you've most definitely asked yourself that questions.And you're not alone in that. Over the years many people have asked me the question. Well, to be precise they've asked me “How should I adjust prices?” People almost always assume that just because they're selling to another country then have to adjust their prices, but as you'll learn in this episode, it isn't always necessary.It's also interesting, people are rarely worried about raising prices for countries with a higher willingness to pay, they are always concerned about being over priced. In fact they are making assumptions about what other people can or cannot afford. As I've mentioned before we do have to be careful about having our minds “in other people's pockets”. Make sure you look at this question through a few different perspectives before making a decision.In This EpisodeI share with you what to consider so you can decide if such adjustments are needed for your business.As you know by now in pricing there are no “one size fits all” answers – it depends. And in this case we need to first take a look at the customer to find the answers. You'll also learn about a couple of resources you can use to help you in deciding what changes to make. And then I share tips and strategies to decide if there are better alternatives to just simply selling the same things at different prices.With a few questions, a little research and some creative thinking you can come up with the best options for your business. Enjoy the episode!Podcast Highlights0:00 Intro2:07 Should you adjust?4:05 Try having different offers5:51 Consider the cost to serve6:52 A few things to think about8:23 Try these indexes12:28 Wrap Up*********Reach Out, Connect or Book a Call with JaneneGet started improving your business. Sometimes it's difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what's working and what's not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)Transform your business and life. My business is about helping you build a better business. One that's profitable and where you can confidently charge for the value you deliver. Let's see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)

How can you improve your relationship with money?Great question now let's get some answers.As you know I've invited two money experts, Ilana Jankowitz and Clara Creitz, onto the show recently to talk about Women & Money. In part 1 we took a look at where our money mindset comes from, how it disrupts our path to success and some of the things that women do well when it comes to money. If you haven't listened to part 1 yet, listen here.The challenges you face with money are not always easy to identify or know where they come from. Often times making the change is difficult. It can even be emotionally painful. But it doesn't mean that you don't try. You keep working at it step by step, because it matters to you, your family and friends, even to your business and clients. It's the only way to make things better and improve. We are all here to offer support.In This Episode:In this episode, Part 2, we shift gears to look specifically at the tips and tactics the Clara and Ilana have to share with us. For example you'll learn about a three-step process you can try that'll help you get on the right track. You'll hear about the importance of understanding one's wealth structure, retirement situation, and insurance coverage as a means to understanding where you are now and how to get to where you want to go.I loved the part about having a “money date” with loved ones to discuss finances. And you'll discover how ancestral background and traumas can impact your beliefs and behaviors around money. As well as how the only way through to financial freedom is by you addressing those underlying issues. All that and so much more as we wrap up this two-part series.Podcast Highlights0:00 Intro1:27 Health Check or Analysis5:12 Speaking About Money7:10 Not Enoughness12:10 The Big Thing Comes in the Mindset18:47 Be Open to Learning24:34 Wrapping it UpEpisode Links:Clara Creitz | LinkedIn | Instagram | FacebookIlana Jankowitz | LinkedIn | Instagram | Facebook Take the money quiz at Ilana's website. *********Reach Out, Connect or Book a Call with JaneneGet started improving your business. Sometimes it's difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what's working and what's not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)Transform your business and life. My business is about helping you build a better business. One that's profitable and where you can confidently charge for the value you deliver. Let's see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)

Women-owned businesses are significant contributors to the economy. And the number of businesses founded by women in many countries out-pacing overall new business growth. Despite this women face significant obstacles when it comes to starting businesses. While there are many factors that contribute to this, one aspect has to do our relationship to money.It's no surprise that women face obstacles in accessing capital and funding. But if we go deeper than that women often have a tenuous, at best, relationship with money. Growing up many didn't have good role models to follow, weren't taught how to manage money and/or weren't expected to develop that relationship. It also has a lot to do with how worthy a person feels and let's face it in many cultures and families women are made to feel “less than”.This has consequences in both life and business, in personal finances and indefinitely when it come to pricing in your business. In my experience pricing comes down to competence and confidence. I've seen how people's mindsets about money impact their pricing behavior. That's why I've brought two Money experts on to the show to have this conversation.In This Episode:In this episode (part 1 of 2) I've invited Ilana Jankowitz, Money Mindset expert back to the show and Clara Creitz, an expert in Personal Finance for Women, to help me explore the topic of Women and Money. The panel discussion format is something I've been wanting to bring to the show for a while. They share about their own journeys and their insights about women and money, including what we do well. As well as some of the things we struggle with and how to start breaking free of them.If there's anything I've learned in starting my own business it's that it's a personal journey more than anything else. Mindset around money for most of us, plays a huge role in our success.Podcast Highlights0:00 Intro3:24 Getting to Know the Guests6:09 The Journey of Starting Your Own Business10:00 First Thoughts on Women and Money12:57 Soft and Hard Skills16:48 Mindset Challenges23:44 Money Role Models27:11 What Women Do Really Well in Money32:00 Wrapping Up (Part 1)Episode Links:Clara Creitz | LinkedIn | Instagram | Facebook Ilana Jankowitz | LinkedIn | Instagram | Facebook  *********Reach Out, Connect or Book a Call with JaneneGet started improving your business. Sometimes it's difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what's working and what's not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)Transform your business and life. My business is about helping you build a better business. One that's profitable and where you can confidently charge for the value you deliver. Let's see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)

What are you doing when setting prices? You should be asking yourself a series of questions.Questions are so powerful. In fact you can completely change people's behavior simply by asking different questions. In this case we are looking at changing your behavior as you go about setting, getting and managing your prices. The previous episode we looked at 12 questions to ask yourself when price setting. Those were some of the more basic questions. If you haven't listened to that episode yet do so now.Why are these questions so important? Pricing is strategy and looking at it from different perspectives helps you to determine what is most suitable for your business. Just because two businesses are selling the same thing doesn't mean they will sell it at the same price. These questions I'm bringing to you in this and the previous episode will help you think through the strategy. Some of these questions are fairly obvious and others you'll wonder why bother. But they all play a role in your strategy.Do remember that Pricing in any business will be a different levels of maturity. So right now you may only consider the basics. Later on as you become more mature in your pricing you'll expand to include more things in you pricing strategy.In This Episode:In this episode, we are looking at 12 more questions to ask when setting prices. When I sat down to record that first episode I came up with way more than just 12, hence bringing you part two. And yes, there are even more than the 24 I've chosen for these episodes. But you have to start somewhere. This second series of questions goes deeper into the strategy around your business and pricing. Not all questions will apply to all businesses but most of them you will find useful in yours.I can even suggest as you listen to the two episodes you make a list of which questions you need to include in your thinking as you go about building your pricing strategy and price setting process.Podcast Highlights0:00 Intro1:48 Questions One to Three3:31 Questions Three to Six5:56 Questions Seven to Nine9:03 Questions Ten to Twelve10:54 Wrapping It UpEpisode Links:Grab a copy of my Self Assessment Pricing Scorecard.Get an introduction to the Value Pricing Model: https://thepricinglady.com/valuepricingmodel*********Reach Out, Connect or Book a Call with JaneneGet started improving your business. Sometimes it's difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what's working and what's not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)Transform your business and life. My business is about helping you build a better business. One that's profitable and where you can confidently charge for the value you deliver. Let's see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)

“Price setting is a thought process not a formula.”One big misunderstanding around price setting is, people believe there's a mathematical formula to find the right price. This belief or hope holds many people back from doing the work that's needed to find the best prices – finding a price that's right for them and their customers.So if it's not a formula but a thought process it begs the question, what does that really mean? It means you need a something to help you think through what the best prices could be – that's where the thought process comes in. In part it's a series of questions you should ask centered around strategic decisions in your business. The answers to the questions not only determine what you'll do in your business but what prices are most suitable. This is also why 1 element (like competition or cost) shouldn't determine your price. It's just not enough information to give you a realistic view of the “best” prices.Recently I sat down and made a list of the questions one should be asking when price setting. Once I got going even I realized there are more questions than I first thought. Not all apply to every business, but just because it doesn't now doesn't mean it might not later. I am sure about one thing – many of the questions you've never thought of.In This Episode:In this episode I share with you 12 questions you can ask yourself when you start setting prices. These questions are one's that apply to all business types. This is part 1 of a two part series. Whatever you do remember pricing is a thought process – meaning after you gather the information and ask the questions you still have to make the decision on what price to choose. It often means you'll adjust things in your business, or go back and check your assumptions along the way as you get new information. The great thing is that now you're making decisions based on a more solid foundation.Podcast Highlights0:00 Intro2:10 Questions One to Four3:41 Bringing Right Offers and Solutions4:50 Questions Five to Eight5:45 Makes You Feel More Confident9:09 Questions Nine to Twelve13:02 Wrapping It UpEpisode Links:Web Class: Pricing Know How for Startups: https://thepricinglady.com/webclassGrab a copy of my Self Assessment Pricing Scorecard: https://thepricinglady.com/goodiesGet and introduction to the Value Pricing Model: https://thepricinglady.com/valuepricingmodel*********Reach Out, Connect or Book a Call with JaneneGet started improving your business. Sometimes it's difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what's working and what's not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)Transform your business and life. My business is about helping you build a better business. One that's profitable and where you can confidently charge for the value you deliver. Let's see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)

"Love your pricing.Love your work.Love your clients.Love yourself.Repeat."The words above Rachel shared with me when we first met. It was so refreshing because very seldom will people put something like love in the same sentence as pricing. I was also fascinated to hear more of what she had to say.Pricing can feel like a very cold and calculated topic (no pun intended). But it has its softer sides - it's linked to things like self-love, creativity and psychology. And while what you charge should be related to the value your service, software or product delivers, there's no denying that what you choose to charge is often driven by your own relationship with money and how you perceive yourself.

When healers and coaches approach pricing often their goal or intention is not fully aligned yet with running a business. This lack of alignment leads to fear and conflict and ultimately under pricing.Conflict often shows up as "I can't charge that much." "I should charge as little as possible." "If I price high then some people won't join." While your price needs to be aligned with who you're targeting, it also has to lead to a viable business. People who operate in this space are often missing the courage and confidence to charge a fair price - i.e. a price that's both good for you as a business owner and good for the clients.This episode's guest, Anisa Zafar, shares that what made a difference for her was knowing, embracing that "money is energy."In this episodeI sat down and spoke with Anisa, Founder of Tree of Life Guru, a meditation teacher and coach. She supports women to change their relationship with themselves, bringing more clarity into their lives, building resilience and developing self-compassion. She works with people across the globe to help them connect to their hearts and live more fulfilling lives.She shares with us her Pricing Journey. How she struggled at the beginning charging a mere 20% of what was a fair price. We hear about her insights and learnings as well as how she evolved her healing business and its pricing into something that's allowed her to feel more confident about what she charges. You're going to enjoy hearing what she has to share.Enjoy the show.Podcast Highlights0:00 Intro2:21 Getting to Know Anisa4:18 The Value of Working with Anisa6:55 What Led Anisa to Start Her Own Business14:10 Pricing at the Beginning19:08 What did Anisa Learn from Her Pricing Journey22:53 Coaching as Transformation25:44 Wrapping It UpHow to Reach Anisa:Facebook Page: https://www.facebook.com/TreeofLifeGuru/Instagram: https://www.instagram.com/anisa_treeoflife/*********Reach Out, Connect or Book a Call with JaneneGet started improving your business. Sometimes it's difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what's working and what's not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)Transform your business and life. My business is about helping you build a better business. One that's profitable and where you can confidently charge for the value you deliver. Let's see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)