Netcetera by Myosin.xyz

For EP30 of Chain Reactions, we sat down with Kiko (KZ), co-founder of [Chomp](https://chomp.so/), to dive into one of the most unexpectedly delightful and high-signal consumer products in crypto: a daily opinion game that's part Reddit, part Polymarket, and fully powered by Solana speed and second-order thinking.We explore Kiko's path from working at Mattel and Deloitte to leading business at Orca and ultimately co-founding Chomp — and how her background in user research, education, and design at IDEO helped shape her vision for what trustworthy information markets should look like in a world flooded with AI-generated noise.Kiko breaks down how Chomp uses game mechanics to turn subjective questions into trusted signal, what she's learned from thousands of hours of user research, and why streaks, cute mascots, and good vibes might be the secret to onboarding the next million users to crypto. We also cover the deeper mechanics behind Chomp's surprisingly powerful prediction engine — including Bayesian Truth Serum and why betting on second-order beliefs yields alpha.If you're building in consumer crypto, curious about the future of trustless UX, or just want a smarter way to kill time on the toilet — this one's for you.Please enjoy, and as always, be sure to subscribe, give us a five star review, and mint our episode at https://pods.media/myosinxyz!

For EP29 of Chain Reactions, we sat down with Steven Dolcemaschio, CMO of ReownThis week's episode is a special one — our first-ever IRL recording of Chain Reactions, featuring Steven Dolcemaschio, the Chief Marketing Officer at Reown (formerly WalletConnect).Steven's journey into Web3 didn't start with crypto — it began in music, branding, and culture. He previously led brand marketing at Converse, global brand at Sonos, and helped steer Ledger through the last cycle before joining Reown to reimagine user experience and infrastructure in Web3.We cover everything from WalletConnect's transformation into Reown, what it takes to market crypto infra, how to responsibly decentralize a token network, and why consistent brand design still matters in a sea of noise. Steven also shares lessons from launching WalletCon, what “co-marketing” really means, and why crypto still struggles to reach everyday users.

For EP28 of Chain Reactions, we sat down with Ryan Palmieri, Director of Marketing at Gaia, to explore how decentralized AI is reshaping the future of intelligent agents, and why owning your data, models, and creativity matters more than ever.We talked about Ryan's journey from content production and brand strategy in entertainment to web3 and AI, why the next wave of agent development needs decentralized infrastructure, and how Gaia is giving developers and creators the freedom to build truly sovereign AI agents. Ryan shared hard-earned lessons on marketing in crypto and AI, bridging the Web2 and Web3 divide, and why nailing brand strategy is the most underrated skill in the space today. Plus: vibe coding, brain juice, crossing the chasm, and what it really takes to build a sustainable Web3 brand.If you're curious about decentralized AI, the future of agents, or just want to hear from someone deep in the trenches of Web3 marketing—this one's for you.Please enjoy, and as always, be sure to subscribe, give us a five star review, and mint our episode at https://pods.media/myosinxyz!

For EP27 of Chain Reactions, we sat down with Kseniia, a seasoned Web3 marketer and fractional CMO for top Solana projects, to unpack what it actually looks like to build a crypto brand that sticks and scales.We talk about her unconventional journey from luxury fashion to DeFi, why Solana's ecosystem is uniquely fertile ground for marketers, and how to turn technical, B2B infrastructure into sticky narratives that resonate. Kseniia shares her playbook for early-stage projects prepping for a TGE, how she develops messaging from first principles, and why livestreams are the most underrated tactic in crypto marketing today. Plus: spicy takes on quests, CEX vanity metrics, and what not to do as a founder hiring your first marketing lead.If you're building in crypto, leading growth, or just curious how real marketers cut through the noise, this one's for you.Please enjoy, and as always, be sure to subscribe, give us a five star review, and mint our episode at https://pods.media/myosinxyz!

For EP26 of Chain Reactions, we sat down with Mounir, founder of Velora (formerly Paraswap), for a deep dive into the evolution of DEX aggregators, intent-based trading, and what it really takes to build in crypto—through every cycle.We talked about the early days of bootstrapping Paraswap, the transition to Velora, and why intent-based design is key to the future of onchain UX. Mounir shares hard-won lessons on building community-driven products, finding product-market fit in DeFi, and the difference between hype-driven marketing and sustainable growth. If you're interested in the future of crypto UX, cross-chain liquidity, or just want to hear a founder who's seen it all—this one's for you.Please enjoy, and as always, be sure to subscribe, give us a five star review, and mint our episode at https://pods.media/myosinxyz!

For EP25 of Chain Reactions, we talked to Mikyö, Head of Marketing at Ritual, the blockchain with infinite expressibility for AI applications. We had an incredible jam and conversation unpacking the nuances of Ritual and why we need a network specifically for AI, the sounds that different blockchains make, and the nuances of verifiability, and what marketing for a complex new ecosystem like Ritual really looks like.If you're interested about the intersection of blockchain and AI and what can be unlocked, this is definitely a great listen for you. Please enjoy, and as always, be sure to subscribe, give us a five star review, and mint our episode at https://pods.media/myosinxyz!

For EP24 of Chain Reactions, we sat down with Carol Yumi, Head of Marketing at 0x and Matcha, to dive into the art and science of building brand, community, and growth engines in the fast-moving world of Web3.Carol shared her journey from FinTech into the crypto space, and unpacked how she approaches B2B and B2C marketing across two very different—but interconnected—businesses, 0x & Matcha. We talked about the power of community engagement, why newsletters are underrated, how to think about SEO and conversions, and what it takes to move fast without breaking trust. If you're working on go-to-market in crypto, this one's packed with gems.Please enjoy, and as always, be sure to subscribe, give us a five star review, and mint our episode at https://pods.media/myosinxyz!

For EP22 of Chain Reactions, we talked to Rom (@romully), Design Lead at Myosin.xyz, community building extraordinaire, and one of our top designers and brand builders within the network.Rom has an incredible background as a designer, and we had a really fun conversation all around the importance of brand building in the marketing stack in web3, how early stage founders can get started without big budgets, design trends we're seeing, and so much more.Please enjoy, and as always, be sure to subscribe, give us a five star review, and mint our episode at https://pods.media/myosinxyz!

For EP22 of Chain Reactions, we talked to Will (@livingwithwill), the CMO of Movement Labs, a leading L2 blockchain with the vibiest community in all of web3.Will is one of the most genuine community builders and marketing leaders in all of web3, and we had an incredible conversation learning all about the Movement behind Movement Labs, his story on how we got to become CMO of Movement Labs, and all the lessons he's learned about building community and growing a blockchain ecosystem.This was my favorite episode this season, and definitely one you can't miss, whoever you are.Please enjoy, and as always, be sure to subscribe, give us a five star review, and mint our episode at https://pods.media/myosinxyz!

For EP21 of Chain Reactions, we talked to Daniel & Michael, Co-Founder and Head of Marketing at DePIN Hub, the leading platform for all things DePin (Decentralized Physical Infrastructure Networks). From decentralizing and allowing every day people to power and decentralize new mobile networks, ai training data, cloud compute, drone imagery, and so much more, DePin has massive implications for the future of technology, and we had a really fun time diving deeper with Daniel & Michael into their journey into DePIN.From their early days as one of the leading Helium (decentralized IoT & mobile networks) miners in Europe to their current focus on Nodes as a Service, DePIN Hub is doing big things, and we strongly recommend everyone take a listen.Please enjoy, and as always, be sure to subscribe, give us a five star review, and mint our episode at https://pods.media/myosinxyz!

For EP20 of Chain Reactions, we talked to Locha, the founder of Fuul, a top-tier onchain incentives boosting protocol and application for marketers in crypto.Locha is an impressive multi-time founder from Argentina who has been deep in the weeds of helping market and grow onchain companies like Sushiswap and many more, starting with referral and affiliate links, and growing with the industry to help incentivize and reward more accurate onchain engagement for users all over.We had a really fun time talking through the nuances of onchain marketing and how early stage projects can think about incentive mechanisms, and this was a great follow up to last week's conversation with Fran from Superfluid.Please enjoy, and as always, be sure to subscribe, give us a five star review, and mint our episode athttps://pods.media/myosinxyz!

For EP19 of Chain Reactions, we talked to Fran, the co-founder and CEO of Superfluid, a leading streaming protocol that is completely changing the meta for how tokens are distributed for salaries, airdrops and beyond. Fran is a proper crypto OG, and as a builder in the space, was even there when Uniswap had their first airdrop. And we had an incredibly insightful and nuanced conversation around the history, present, and future of airdrops and points. tl;dr: we need to completely rethink how we frame and architect points and token distributions, and streaming tokens AFTER token launch as rewards makes a lot more sense. This is an awesome conversation for any marketer or founder trying to understand how to successfully launch a token that doesn't immediately dump and creates long-term value! Please enjoy, and as always, be sure to subscribe, give us a five star review, and mint our episode at ⁠https://pods.media/myosinxyz⁠!

For EP18 of Chain Reactions, we talked to Alex Poon, Co-Founder of Scout Game and Charmverse, a friend of Myosin, and now repeat guest on the Myosin.xyz podcast.Scout Game is a fantasy sports game targeting developers, but open for anyone to play. With massive initial traction, we talked to Alex all about Scout Games' origins, how the game itself works, and Scout Games broader ambitions for expanding to more blockchains and ecosystems, and eventually the global open-source dev community at large. We're massively bullish on Scout Game, and think is an excellent listen for anyone who cares about developer marketing, gamification, and how to build products that are both fun and really solve a clear need. Please enjoy, and as always, be sure to subscribe, give us a five star review, and mint our episode at https://pods.media/myosinxyz!

For EP17 of Chain Reactions, we talked to James, Growth Lead at Drift Protocol, a leading perps dex and financial super app on Solana. James is a man of many talents from the land down under, with a former career in data and risk at KPMG that he then transitioned into a career in crypto through a series of incredible whiteboard videos where he breaks down complex crypto concepts into simple and easy to digest breakdowns. On the pod we talked all around James' journey to Drift, discussed alpha on what Drift is and what's coming up, and some tips for how to think through better marketing in crypto. This is a great listen for anyone looking to transition into the world of crypto, Solana fans, and marketers in general. Please enjoy!

For EP16 of Chain Reactions, hot off the release of our Crypto in Argentina report, we talked to Mike Tango Bravo, Founder of Open Vino DAO and a Crecimiento community member, and Tay Todd, our Innovation Genius who helped write Myosin's Crypto in Argentina report. During our chat we talked all about the unique nature of Argentina's economic history and relationship with crypto, and just how and why it's so keen to adopt crypto with even government support and encouragement, as well as the unique and incredible nature of how Open Vino DAO is helping tokenize and democratize access to one of the oldest industries in the world: winemaking.This is a great listen for anyone trying to understand why crypto matters, and how it's fast gaining adoption in countries such as Argentina. Links below! https://bit.ly/myosin-argentina-rr https://x.com/crecimientoar https://openvino.org/

For EP15 of Chain Reactions, we chatted with Charlie, Head of Marketing at Nillion, humanity's first blind computer that enables decentralized and private computation for blockchains and applications of all kind. Fresh off of DevCon in Bangkok, we had a really fun and insights packed conversation diving deep into Nillion itself, and all the details around their big marketing activations at DevCon, where they painted the city electric blue with a giant fleet of tuk tuks. This was a really great convo for anyone interested in understanding what great marketing looks like, IRL & online.

For EP14 of Chain Reactions, we chatted with James Fry, Head of Marketing for Risk Labs, the foundation and core team behind UMA & Across Protocols.We jammed out with James on why we need more protocols like UMA Protocol, which helps decentralized truth telling and powers popular prediction markets like Polymarket, and Across Protocol, which helps streamline and drastically improve cross-chain crypto transactions with what we call decentralized 'intents.' This was a big brain chat, and a great listen for anyone interested in the future of blockchain! Please enjoy, and tune in live on our Twitter at https://x.com/Myosin_xyz every Wed, at 11am EST.

For EP13 of Chain Reactions, we chatted with Kim Currier, Head of Partnership & Growth for Decentraland, one of the leading platforms for communities to gather and interact in virtual economies. We had a delightful time chatting with Kim about the latest updates to Decentraland and Decentraland 2.0, their gamification efforts, and waxing poetic about what the metaverse really is. Kim shared a lot of really interesting insights into the challenges and unique opportunities that marketing a world like Decentraland can bring for brands and companies of all kinds, and she also included some alpha that you definitely don't want to miss. Take a listen! Please enjoy, and tune in live on our Twitter at https://x.com/Myosin_xyz every Wed, at 11am EST.

For EP12 of Chain Reactions, we chatted with Nicole Rochette, Innovation Guild Lead at Myosin.xyz, and an onchain marketing OG, having spent a long career in traditional marketing, and being a critical part of the early days at Dapper Labs, one of the leading onchain companies in the last cycle and beyond. We had a great session yapping with Nicole all around her journey, how she found her way into crypto, lessons learned, and just what has changed in the past four years as the market has continued to evolve. We even had a special guest appearance from a fluffy friend...bark. This ones a great listen for anyone interested in entering crypto! Please enjoy, and tune in live on our Twitter at https://x.com/Myosin_xyz every Wed, at 11am EST.

For EP11 of Chain Reactions, we had a great convo with Will Leatherman (@wleatherman9), Myosin Content Guild Lead, and Founder of Catalyst, a content-led growth platform, chatting all about Founder-Led Marketing. We talked all about the differences between LinkedIn and Twitter content creation, the importance of staying consistent, and some actionable tips and tricks on how to gain traction with founder-led content. If you're interested in growing your audiences and company, this is an excellent listen! Please enjoy, and tune in live on our Twitter at https://x.com/Myosin_xyz every Wed, at 11am EST.

For EP10 of Chain Reactions, we had Crypto Bae (@encryptedbae), a Solana KOl and chain-agnostic marketing extraordinaire, hop on the livestream to jam about onchain marketing. We talked about Solana Villa in Dubai, her fascinating experiment where she offered free chats for her Twitter followers and what she learned, and much more, all while trying not to get distracted by the army of cats running around in the background. What a fun chat! Please enjoy, and tune in live on our Twitter at https://x.com/Myosin_xyz every Wed, at 11am EST.

For EP9 of Chain Reactions, we had Adelia join us again on the livestream to talk about and recap the insanity of Token2049 and Breakpoint in Singapore. Together, we talked about the crazy parties, our key takeaways and favorite events, some major alpha, and also played a fun game of conference bingo, all facetiously sponsored by Bintang Beer. Please enjoy, and tune in live on our Twitter at https://x.com/Myosin_xyz every Wed, at 11am EST!

For EP8 of Chain Reactions, we were joined by 0xSoju, one of the leading cats at Jupiter, the leading DEX aggregator in Solana, to talk all about airdrops and token launches. We also had Xindaquil, a Myosin member and leading marketer in crypto, join us as a co-host. Together, we dove deep into the secret sauce between Jupiter's token launch, their marketing team (or lack thereof), and waxed poetic on what onchain teams should consider when launching a token. Please enjoy, and tune in live on our Twitter at https://x.com/Myosin_xyz every Wed, at 11am EST!

For EP7 of Chain Reactions, we had James Chi, Co-Founder of Camp Network, a fast growing Layer 2 blockchain, tell us all about how Camp is building the future of identity through both offchain and onchain social profiles. We also had a blast diving into Camp's amazing social strategy, and went nuts (in a good way) discussing the power of the Camp community. Please enjoy, and tune in live on our Twitter at https://x.com/Myosin_xyz every Wed, at 11am EST!

For EP6 of Chain Reactions, we had Nick George, Events Lead at Story (fka Story Protocol), tell us about his journey from sushi chef in Detroit to leading events at Story, explain exactly what Story is, and why composable IP Legos are so important in the age of AI.

For EP5 of Chain Reactions, we had Justin, the Co-Founder of Safary, a leading marketing community and analytics platform, come on to join the show. We dug into Justin's community referral funnel, talked about the Farcaster Playbook, and even played a game of This or That. Please enjoy, and tune in live at https://www.unlonely.app/channels/myosin every Wed, at 11am EST!

EP4 of Chain Reactions was super fun! We continued the ETH CC convo with a tier list for all the crypto merch, jammed on crypto soulmates recaps, the latest Solana ads, and our favorite brand of the week, Camp L2. Please enjoy, and tune in live at https://www.unlonely.app/channels/myosin every Wed, at 11am EST!

EP3 of Chain Reactions was a special one. Blake is in Brussels for the ETH CC conference, and so we chatted about the coolest marketing activations from diff onchain companies, showed off the fun crypto merch, and the most interesting takeaways from the conference. Please enjoy, and tune in live at https://www.unlonely.app/channels/myosin every Wed, at 11am EST!

For EP2 of Chain Reactions, we shared our hack experiences, covered the massive launch of Solana Blinks, broke down and speculated on the latest updates from Pudgy Penguins & Igloo Inc., waxed poetic on influencer marketing in crypto, and had a fun convo around NFC chips and loyalty programs. And tune in live at https://www.unlonely.app/channels/myosin every Wed, at 11am EST!

For EP1 of Chain Reactions, we covered the zkSync airdrop and the aftermath, $DJT token, T-Mobile mining Bitcoin, tokenized wine, an update on Iggy Azalea, Claynosaurz vs Pudgys, and so much more. And tune in live at https://www.unlonely.app/channels/myosin every Wed, at 12pm EST!

Hi, and welcome to Chain Reactions, a weekly livestream from Myosin.xyz, the leading global marketing network, and hosted by yours truly, Blake, and my cohost Polina. Tune in each week as we jam on the latest happenings in the wild and wonderful world of web3. This week we dive into topics such as Berachain, Fuse and is Iggy Azalea actually this involved in memcoins?

For EP10, we spoke with Abi Dharshan, Product Lead at Zerion, a leading web3 wallet, dApp, and onchain ecosystem. Abi is a Zerion OG and investor at Social Graph Ventures, and we had a great time jamming on Zerion's fast growing ecosystem and waxing poetic, on all things onchain. And if you enjoy this episode, please be sure to subscribe, give us a like, and a five star review.

For EP9, we spoke with Alex Poon, Co-Founder of Charmverse, the leading platform for online communities to manage grants, documentation, and so much more. Alex is a stellar entrepreneur with multiple previous exits, and we had an amazing conversation touching on the importance of UX, decentralized identity, and so much more. If you enjoy this episode, please be sure to subscribe, give us a like, and a five star review.

For EP8, we spoke with Zack Guzman, Founder of Coinage, the leading and first community-owned media outlet covering crypto, blockchain, and beyond.Zack is a media vet, as ex-anchor from Yahoo Finance and CNBC reporter, and we had a great conversation about the evolution of business models, alpha on Coinage's upcoming growth, all of the problems with traditional media's business model. and so much more.

For EP7, we spoke with Raf Katigbak, Co-Founder of Refraction, an artist-owned community leading the next wave of digital art, music and culture. Raf has a long background and history in the world of culture, and we had an awesome conversation talking about how music, IRL events, and blockchain can all come together to give creators greater control and opportunities within their industry.

For Episode 6, we spoke with Maggie Love, Founder at SheFi. Maggie is a lifelong technologist, with a deep passion & track record for helping and empowering women and non-binary people onboard and seize on opportunities in the world of DeFi, blockchain, and all things technology. We had a lively conversation learning about Maggie's incredible and long journey to building SheFi, chatting about the many opportunities that emerging tech holds for the masses, and so much more.

For this episode we spoke with Cynthia Huang, Co-Founder & CEO of DTravel, a leading web3-powered travel ecosystem. Cynthia is an ETH OG, and a real innovator in the world of hospitality, as she helps onboard travellers and short term rental hosts into the world of consumer crypto. This was a really fun conversation you won't want to miss, with plenty of alpha for what's coming up in the world of hospitality. 

Today, we'll be speaking with Paul Pesek, Co-Founder of WAGMI Ventures, a global syndicate of leading investors in web3.  Paul has a fascinating background and origin story for his journey into the world of blockchain, and we had a lovely conversation around WAGMI, what makes it a unique kind of syndicate, and general investment theses for the future of the web3 industry. So without further ado, let's get into it. Here is episode #4 with Paul Pesek!

We spoke with Jess & Josh, Partners at Seed Club, one of the leading accelerators, network states, and overall vibe curators in the world of web3. Jess & Josh are absolute legends in the blockchain community, and we had an incredible conversation tackling the concept of consumer crypto, and just what it will take to get us closer to mainstream adoption. If you're interested in understanding Seed Club and where this whole blockchain thing is all headed, this is a great listen.

For EP2 of Netcetera, we spoke with Paul Chodirker, Director of Enterprise & BD at Ava Labs, the company helping grow the Avalanche blockchain, a leading EVM-compatible Layer 1 in the world of web3. Paul comes from a fascinating background in entertainment and law at Live Nation, as well as some time leading the Entertainment BD team at Polygon, prior to coming to Ava Labs. If you're interested in learning about how and why Enterprise brands should be thinking about blockchain adoption, this is a great listen.

Tune in for the first episode of our second season of the official Myosin.xyz podcast, Netcetera, fka W3G! We spoke with Alex Webbs, Innovation Co-Lead at Myosin.xyz, and a member of the Digital Strategy team at PUMA, a leading brand in the world of culture and sports. Alex is a deeply experienced marketer in the world of web3, tech, and culture, having consulted for clients such as Shiseido, Water & Music, NFT.NYC, Ready Player Me, and many more. If you're interested in learning about how brands think about web3 and innovation, this is a great listen. So without further ado, let's get into it. Here is Episode #1 with Alex Webbs!

For Ep. 20 of W3G, our final episode of this season, we're joined by Sean Clayton, one of our Co-Founders at Myosin. We had a great time talking about Sean & Myosin's origin story, why human beings are blockchains & the world is AI, the implications of emerging tech for brands, and how Myosin is evolving as we progress into the next generation of the internet. This is a great episode to expand your thinking and to really understand where the future of brand building is headed, as technology continues to take on a growing importance in our everyday lives.

Disclaimer: Since recording, Sarah has left Layer3, but this episode was so good, we had to share! For Ep. 19 of W3G, we're joined by Sarah Lu, who was the former Head of Product Marketing over at Layer3. We delved into web3 growth, the significance of social media, the community-content-partnerships flywheel, and the value of continuous experimentation. Our conversation with Sarah offers valuable insights for founders and marketers seeking to develop a strong web3 go-to-market strategy. Gain a profound understanding of the dynamic web3 landscape by tuning in to the episode featuring Sarah Lu. Don't miss out on the valuable insights and perspectives she shares.

For Ep. 18 of W3G, we're joined by Deana Burke, who is the Co-Founder of Boys Club and Head of Marketing at the Celo Foundation. Deana shared her journey from agency land to diving deep into Bitcoin and altcoin trading before joining Celo. We discussed the evolution of Boys Club from its inception as an event-focused community to embracing experimentation and defining itself in the context of web3. Don't miss out on the valuable insights and perspectives shared by Deana. Tune in to the episode and gain a deeper understanding of the evolving landscape of web3.

For Ep. 17 of W3G, we're joined by Laura Shen, Head of Marketing, and Calvin Chan, Marketing Ops Specialist at Solana Mobile. During our conversation, both Laura and Calvin shared how they transitioned their marketing expertise from web2 to web3. Laura, who has previous crypto marketing experience at PayPal, highlighted the significant difference in scale compared to her previous work with large campaigns. Calvin's insights centered around the significance of language and jargon in web3 marketing. Don't miss out on the valuable insights and perspectives shared by Laura & Calvin. Tune in to the episode and gain a deeper understanding of the evolving landscape of web3.

For Ep. 16 of W3G, we're joined by Shreyas Gavit, the NFT Product Marketing Manager Lead at OKX, a global crypto exchange, and web3 ecosystem. During our conversation, Shreyas shares his captivating origin story, transitioning from automotive engineering to the realms of marketing and social media, ultimately finding his way into the dynamic world of crypto and web3. Don't miss out on the valuable insights and perspectives shared by Shreyas. Tune in to the episode and gain a deeper understanding of the evolving landscape of web3.

For Ep. 15 of W3G, we had the pleasure of conversing with the remarkable team behind Seed Club, a leading accelerator in the web3 space. During our insightful chat, we explored the journey of Seed Club as it has evolved into a prominent accelerator, nurturing and propelling innovative projects in the web3 ecosystem. We discussed the pivotal role of Seed Club's media organization, expertly built by Steph, Head of Media, over the past two years. If you're eager to delve into the exciting world of web3 products and platforms, this episode is an absolute must-listen. Timestamps: 01:34: April 21, came on full-time with Seed Club. There wasn't a media or social strategy at the time. So many stories to be told, and how can we convey those in the best way? 05:30: when she came in as head of media, bull market vibes were just starting to turn around. Hockey stick growth slowing down. Most successful podcast season was Season 3 07:14: Inaugural episode with Marty was a rocket! Proper prep sessions with guests was really helpful. 09:10: Went wild on Notion, created a bespoke CMS there, etc. Always ended up creating her own in Google Docs. Booking as many guests as possible in a block of time 12:32: Was using a monthly listener count as the primary KPI, total downloads, etc. Very clear response in those numbers as they grew the follow on content for each episode.... 13:30: CTA was brand awareness and depending on accelerator cycle, optimizing for different elements. Had a successful application period for the 5th Cohort, ran Twitter Spaces and brought on their teammates to raise awareness for the team! Twitter is a diff space from last summer, but lesson is to give people a place to engage with the brand on a regular basis... 15:36: Would run accelerator cohorts like campaigns (applications, selection, accelerator, demo day 20:00: What ISN'T different - getting 1st party data is still really important. In Web 2, you're looking for people to take very simple actions. A bit more passive, pulling people along, A/B testing words and getting people to click. 21:10: In web3, there's a distinction between audience and community. Exploring this with Broadcast right now. What are you trying to design for here? A lot more co:creation and taking on-chain actions. 24:56: In Web 2, we have tooling that aggregates channels like HootSuite, would post natively on the apps themselves. Even more chaotic to build an onchain media strategy, spread across so many touchpoints and have to post natively 26:17: Still no way to go and interact with any brands full on-chain media presence. With Lens & Farcaster, they're all the same, only diff is the content and bios. Want to make people feel like they're truly immersed in the ecosystem 27:07: Vessel will be distribution, allow any brand to build fully branded on chain experience. Social network, can on chain follow everyone there 31:30: Onchain distribution won't outpace Web 2 for a while. We'll still have Twitter for now. Onchain media presence will be to build out the community and true believers. Big difference between audience and community 34:38: Thoughts on on-chain media platforms. Watching different communities coalesce around different social networks. 36:37: Vessel is the place for people to plug in and get build quick 37:12: Onchain video is exciting! 40:05: 2021 was big for NFTs, 2022 was big for DAOs, 2023 was for consumer. What we're moving towards is a move from full unbundle to slow rebundling 46:00: Boys Club 54:05: Leadership is hard and messy 57:52: Buy physical spaces for all the web3 homies: Cabin is building this 58:30: Year of the L2, FWB Fest will be wild. Zora will be great

Welcome to the official recap of “Myosin Gathers #1: The State of Metaverse & Immersive Media." If you missed out on this groundbreaking webinar, don't worry. We've got you covered with all the highlights and key takeaways. In 2023, the metaverse has become more than just a buzzword – it's a rapidly evolving reality. This webinar delved into the current state of the metaverse and explored how brands should approach it as a vital component of their digital and marketing strategies. But what exactly is the metaverse and how does immersive media fit into the picture? Our esteemed panel of experts from Mona, EveryRealm, and Decentraland gathered in the Mona Space, a metaverse of its own, to provide deep insights and thought-provoking discussions. Together, they explored the potential of the metaverse, its impact on mainstream users, and its significance in the realm of web3. This webinar was a valuable opportunity for brands, mainstream users, and web3 enthusiasts to gain valuable insights from industry leaders and shape their understanding of the metaverse. The discussions were both thought-provoking and inspiring, opening up new possibilities for future collaborations and ventures. Time stamps: 00:02:27 The metaverse is immersive media. 00:06:40 Metaverse adoption faces behavior hurdles. 00:10:44 The future of brands in metaverse. 00:16:18 Brands should enhance mixed-reality experiences. 00:21:45 Web3 and decentralization are future. 00:27:12 Community building is essential. 00:31:21 Metaverse community and hardware evolution. 00:36:21 Using computer's GPU for WebGL experiences. 00:41:28 Interoperability key to metaverse. 00:46:30 Metaverse is better with friends.

For Ep 14 of W3G, we chatted with Blake Menezes, VP of Marketing at Bitski a leading wallet provider simplifying web3 for the masses. We had an awesome chat talking to Blake, talking about how Bitski has approached marketing its wallet to consumers & brands, why the "wallet wars" are a misnomer, and where wallets are all headed in the years to come. If you're interested in how leading wallets like Bitski are thinking about growth and the future of our industry, take a listen because we got you covered! Show Notes Interesting links and call outs relevant to the episode. https://nfog.xyz/ https://twitter.com/blakemenezes https://twitter.com/bitski https://bit.ly/stateofweb3marketing https://www.spindl.xyz/ https://midnightsociety.com/deadrop https://www.aavegotchi.com/ Episode Timestamps: 1:11: first crypto in 2020, friends had him buy ETH 1:37: Club Packaged Goods 3:00: Non-Fungible Olive Garden 7:22: Bitski intro - commerce layer of web3 and making web3 more accessible. Levis, Adidas, etc. 8:05: best wallet provider for brands and players in the space. Usability and UX are high. 10:33: governing principle: you never want to be the guy with the trench coat and watches - transparent and sincere. 11:03: product marketing content and videos. Alec who manages video and design process. Short videos that surprise and delight 12:14: listening to community, working with beta community. Partnering close with them and making sure they incorporate feedback very quickly. 13:00: product led growth and tight-knit relationship between Growth & Product teams, 13:20: willingness to test and experiment, testing with Moonbirds and Proof 14:00: testing with Reddit. Snagging Reddit Vault recover phrases from the app, did a campaign to let users import that into Bitski 27:00 - wallet as a service is a major moment, similar to Salesforce SaaS 27:40 - not a war, collaborative moment right now as we're all lifting the boats together in a bear market 28:45 - wallets will be like credit cards 34:50 - don't agree that wallets are the new cookies. 35:40 - making sense of on-chain data and mapping it with off-chain data is major. Wallets should be agnostic and neutral in this. 35:24 - Spindl is doing some incredible work on this right now with attribution at the moment. Great case study on Blur's token airdrop, made sense of the customer journey for those users, using on-chain data 40:00 - But what are the identity vectors we're using to identify and work together on? ENS? Unstoppable Domains? We need to come to a consensus on what the standard is with Decentralized Identity before we go too deep... 43:10 - web3 infra is really exciting - we need to all align to drive this space forward 45:30 - continuing to iterate on drip feed, discovery, about to launch portfolio view (alpha alert). Everything is in service of what they're doing on enterprise side, wallet as a service is on their site. Series of APIs that bring those rails and tech into the game and brand and loyalty program. Going into 2024, focusing on being best wallet provider for in Rapid Fire Qs: web3 project, not including your own, that you're most bullish on? 46:55 - Deaddrop, web3 game. Likes Rich on product marketing team there. Aavegotchi, Polygon is active. Biggest professional learning over the past year? 48:37 - Be perpetually curious and a constant learner. Experiment and try new things. Check out all platforms. Knowing when to say no. If you had $1M, what would you build in web3 today? 50:40 - build or invest in a game! What are your craziest predictions in web3 for EOY 2023? 52:00 - new protocols that will become our new obsession by EOY, and new nomenclature for wallets. NFOG will come back

For Ep 13 of W3G, we chatted with Tara Fung, Co-Founder & CEO at Co:Create, a tokenized community activation platform for top brands. We had an awesome chat talking to Tara, from the need for more user-friendly web3 onboarding, to why traditional loyalty programs are captivity programs, and how brands are evolving their approach to web3. If you're interested in the future of how brands will leverage web3 to onboard the masses, this is the episode for you.

For Ep. 12 of W3G, we chatted with Matt Kim, Co-Founder of Smoothie, the leading web3 review protocol for top products. We had a delightful chat with Matt, talking about Smoothie's evolution as a company from a newsletter to a protocol, the importance of on-chain data for enabling greater trust, key growth hacks, and product trends he's seeing in web3. If you're interested in the future of web3 products and platforms, this is definitely one you want to tune into!