Podcasts about be relevant

Don't be afraid to try new ideas or plans--or afraid to fail.The DisruptorsWith Liz FarrLuke Templin believes that CAS – Client Advisory Services – will be the key to success as an accountant in the future. Not only is it an effective recruiting and retention tool for staff, but “it's an attractive offering to clients,” he says. “If you were to talk to most entrepreneurs on what they want, most of them are going to want some sort of proactive advice on the numbers,” and not just the basics of bookkeeping and tax prep. MORE PODCASTS and VIDEOS: Ira Rosenbloom: M&A Numbers Are Easy - Culture Fit Is Hard | Roman Villard: Ditch the Suit & Shine | Monique Swansen: Align Firm Values with Services | Tina McGill: How to Create Lasting Client Impact | Stefan van Duyvendijk: Develop Operational Mindset | Steve Evans: Why Traditional Hiring Methods Fail | Roger Knecht: Can You Be an Accountrepreneur? | Beth Whitworth: Focus on Outcomes Not Hours |Mike Sylvester: Learn to Say No | Salim Omar: Identify Your Client's $100,000 Problem | Jackie Meyer: Earn More with Fewer Clients | Jack Fleherty: Don't Be a 'Yes' Person | Greg Adams: From Finance to Storytelling | The Disruptors | Jody Padar: Make Radical Changes Now If You Want to Be Relevant in 2030 | Rebecca Driscoll: Amplify Reach By Helping Other Firm Owners | Rory Henry: Create the Return on Relationships | Mike Maksymiw: Be the Leader You Wish You Had | Terrell Turner: Build a Solid Business Showing Up as Yourself | Kelly Mann: Be the Bull in the China Shop | Alicia Katz Pollock: Create A Human-Centric Business |  Over his career, Templin has built four different CAS offerings in other firms, including his own, A2 Advisors, which focuses on fractional CFO services. As Templin explains, the goal of CAS is “to get numbers as real-time as possible,” while a fractional CFO expands on bookkeeping, “helping the client solve problems with as real-time numbers as we can possibly get.”

Progressive firms are the key to the future of the profession.The DisruptorsWith Liz FarrThe world of M&A is full of disruption, distraction, and disorientation these days, says Ira Rosenbloom, CEO of Optimum Strategies. While the headlines focus on private equity's increasing role in CPA firm acquisitions, two new types of acquirers are playing a bigger role: Family offices and wealth management.MORE PODCASTS and VIDEOS: Roman Villard: Ditch the Suit & Shine | Monique Swansen: Align Firm Values with Services | Tina McGill: How to Create Lasting Client Impact | Stefan van Duyvendijk: Develop Operational Mindset | Steve Evans: Why Traditional Hiring Methods Fail | Roger Knecht: Can You Be an Accountrepreneur? | Beth Whitworth: Focus on Outcomes Not Hours |Mike Sylvester: Learn to Say No | Salim Omar: Identify Your Client's $100,000 Problem | Jackie Meyer: Earn More with Fewer Clients | Jack Fleherty: Don't Be a 'Yes' Person | Greg Adams: From Finance to Storytelling | The Disruptors | Jody Padar: Make Radical Changes Now If You Want to Be Relevant in 2030 | Rebecca Driscoll: Amplify Reach By Helping Other Firm Owners | Rory Henry: Create the Return on Relationships | Mike Maksymiw: Be the Leader You Wish You Had | Terrell Turner: Build a Solid Business Showing Up as Yourself | Kelly Mann: Be the Bull in the China Shop | Alicia Katz Pollock: Create A Human-Centric Business | Nancy McClelland: Be the One Your Clients Ask FirstThese different participants are disrupting “the more traditional marketplace, which for years has been driven by two CPA firms getting together that had a lot in common, except one was larger and the other one was smaller,” says Rosenbloom. “I just think that what we've seen is there's not one approach that works for everybody. We're seeing dimension now. We're seeing a whole bunch of choices.”

Dress for the job you want, not the job you have - yes, seriously. The DisruptorsWith Liz FarrTraditional accounting firms are undergoing a seismic shift, and at the forefront of this transformation is Roman Villard, founder of Full Send Accounting. In this episode of The Disruptors podcast, Liz Farr sits down with Villard to explore his unconventional approach to running an accounting and data consultancy. From redefining firm culture to embracing technology, Villard shares how his firm is reshaping what it means to be a modern accountant.MORE PODCASTS and VIDEOS: Monique Swansen: Align Firm Values with Services | Tina McGill: How to Create Lasting Client Impact | Stefan van Duyvendijk: Develop Operational Mindset | Steve Evans: Why Traditional Hiring Methods Fail | Roger Knecht: Can You Be an Accountrepreneur? | Beth Whitworth: Focus on Outcomes Not Hours |Mike Sylvester: Learn to Say No | Salim Omar: Identify Your Client's $100,000 Problem | Jackie Meyer: Earn More with Fewer Clients | Jack Fleherty: Don't Be a 'Yes' Person | Greg Adams: From Finance to Storytelling | The Disruptors | Jody Padar: Make Radical Changes Now If You Want to Be Relevant in 2030 | Rebecca Driscoll: Amplify Reach By Helping Other Firm Owners Many in the accounting industry grew up hearing, “Dress for the job you want.” But for Villard, that meant rethinking what kind of job—and firm—he actually wanted. Tired of the rigid expectations of traditional accounting firms, he built Full Send to foster authenticity, allowing professionals to bring their whole selves to work. From casual attire to a brand identity inspired by adventure sports, Full Send is a firm built on passion, energy, and going all in.

Do the work that fulfills you.The DisruptorsWith Liz FarrCannabis accounting is not for the faint of heart, says Monique Swansen, owner of Accounting for Green, which provides accounting services to cannabis businesses. First, there's a big inventory component, so “if you're an accounting professional that does not want to deal in inventory, cannabis is not your space,” Swansen says. Cannabis inventory is further complicated by Federal law, which disallows tax deductions for anything but the cost of goods sold. This means meticulous tracking of all direct costs to get the maximum possible tax deduction. Compliance with state laws also requires “documentation for every single movement of inventory or money,” says Swansen. Banking is also challenging because “no Federal banks will bank cannabis.”  MORE PODCASTS and VIDEOS: Tina McGill: How to Create Lasting Client Impact | Stefan van Duyvendijk: Develop Operational Mindset | Steve Evans: Why Traditional Hiring Methods Fail | Roger Knecht: Can You Be an Accountrepreneur? | Beth Whitworth: Focus on Outcomes Not Hours | Mike Sylvester: Learn to Say No | Salim Omar: Identify Your Client's $100,000 Problem | Jackie Meyer: Earn More with Fewer Clients | Jack Fleherty: Don't Be a 'Yes' Person | Greg Adams: From Finance to Storytelling | The Disruptors | Jody Padar: Make Radical Changes Now If You Want to Be Relevant in 2030 | Cannabis business owners tend to know less about running a business than many other types of businesses. “So you really have to start that relationship early and try to talk with those people and understand those people where they're at so that you can really help them,” Swansen recommends. Her personal sweet spot is starting to work with cannabis businesses three to six months before they become operational.

Meet your clients where they are.The DisruptorsWith Liz FarrWhen Tina McGill, founder of MMAS CPA, transitioned from working as an assistant CFO at a university to public accounting, she first noticed “how segmented we were from the client experience.” She was delivering the data the partners told her needed to be delivered, “But the client didn't necessarily understand what I was delivering.” For seven years, in her conversations with clients, she followed the “checklist of what I'm supposed to give you.” While she felt good about achieving what she was supposed to do, she realized that she "wasn't creating meaningful impact.” MORE PODCASTS and VIDEOS: Stefan van Duyvendijk: Develop Operational Mindset | Steve Evans: Why Traditional Hiring Methods Fail | Roger Knecht: Can You Be an Accountrepreneur? | Beth Whitworth: Focus on Outcomes Not Hours | Mike Sylvester: Learn to Say No | Salim Omar: Identify Your Client's $100,000 Problem | Jackie Meyer: Earn More with Fewer Clients | Jack Fleherty: Don't Be a 'Yes' Person | Greg Adams: From Finance to Storytelling | The Disruptors | Jody Padar: Make Radical Changes Now If You Want to Be Relevant in 2030 | Rebecca Driscoll: Amplify Reach By Helping Other Firm Owners | Rory Henry: Create the Return on Relationships | Mike Maksymiw: Be the Leader You Wish You Had | Terrell Turner: Build a Solid Business Showing Up as Yourself | Kelly Mann: Be the Bull in the China Shop | Alicia Katz Pollock: Create A Human-Centric Business |  Nancy McClelland: Be the One Your Clients Ask First |Alan Whitman: Stop Accepting the Status Quo | Sean Duncan: Discover Your Own Genius | Ingrid Edstrom: True Wealth Is Not Financial |That insight inspired her to start her advisory journey to provide clients with the information they need for success. “What business owners are really looking for are actionable insights,” says McGill. She points out that, as accountants, “there's so much value that we can bring to the table with these numbers and analytics and data, but we're not providing it in a way that's efficient and effective for them to make decisions.”  

Don't just check the boxes. Provide benefits.The DisruptorsWith Liz FarrStefan van Duyvendijk, Accounting Operations Evangelist at FloQast, wants accountants in the industry to expand their roles. In addition to the vital role of providing the basic requirements of accounting, he wants them to develop an operational mindset, as described in the book van Duyvendijk co-authored with Mike Whitmire, CEO of FloQast: Shift Happens: The Rise of the Operational Mindset and How Controllers Can Drive Real Value. (Editor's Note: Liz Farr served as Developmental Editor on this book.) MORE PODCASTS and VIDEOS: Steve Evans: Why Traditional Hiring Methods Fail | Roger Knecht: Can You Be an Accountrepreneur? | Beth Whitworth: Focus on Outcomes Not Hours | Mike Sylvester: Learn to Say No | Salim Omar: Identify Your Client's $100,000 Problem | Jackie Meyer: Earn More with Fewer Clients | Jack Fleherty: Don't Be a 'Yes' Person | Greg Adams: From Finance to Storytelling | The Disruptors | Jody Padar: Make Radical Changes Now If You Want to Be Relevant in 2030 | Rebecca Driscoll: Amplify Reach By Helping Other Firm Owners | Rory Henry: Create the Return on Relationships | Mike Maksymiw: Be the Leader You Wish You Had | Terrell Turner: Build a Solid Business Showing Up as Yourself | Kelly Mann: Be the Bull in the China Shop | Alicia Katz Pollock: Create A Human-Centric Business | Nancy McClelland: Be the One Your Clients Ask First |Alan Whitman: Stop Accepting the Status Quo | Sean Duncan: Discover Your Own Genius | Ingrid Edstrom: True Wealth Is Not Financial |The operational mindset isn't just about “making sure we make the product, and we move the product, and we get it to people,” but it means taking the discipline accountants already have for optimizing accounting processes and “taking that and applying it to our work and saying, ‘I'm going to track what I do in work. I'm going to measure what I do and work objectively so that I can go in and improve it and change it,'” van Duyvendijk explains.  

Redefine how you hire and develop top accounting talent.The DisruptorsWith Liz FarrIn 2012, Steve Evans' friend Giles Pearson, a Big Four accountant in New Zealand, needed help. PwC kept making the same hiring mistakes because they had no way to assess a candidate's technical accounting skills. Steve, an expert in psychometric testing, thought it might take half a day to scour the marketplace for appropriate tests but found nothing useful.   MORE PODCASTS and VIDEOS: Roger Knecht: Can You Be an Accountrepreneur? | Beth Whitworth: Focus on Outcomes Not Hours | Mike Sylvester: Learn to Say No | Salim Omar: Identify Your Client's $100,000 Problem | Jackie Meyer: Earn More with Fewer Clients | Jack Fleherty: Don't Be a 'Yes' Person | Greg Adams: From Finance to Storytelling | The Disruptors | Jody Padar: Make Radical Changes Now If You Want to Be Relevant in 2030 | Rebecca Driscoll: Amplify Reach By Helping Other Firm Owners | Rory Henry: Create the Return on Relationships | Mike Maksymiw: Be the Leader You Wish You Had | Terrell Turner: Build a Solid Business Showing Up as Yourself | Kelly Mann: Be the Bull in the China Shop | Alicia Katz Pollock: Create A Human-Centric Business | Nancy McClelland: Be the One Your Clients Ask First |Alan Whitman: Stop Accepting the Status Quo | Sean Duncan: Discover Your Own Genius | Ingrid Edstrom: True Wealth Is Not Financial | Exclusively for PRO Members. Log in here or upgrade to PRO today.“They're all rubbish,” he recalls telling Giles. “They're out of date. They're not country-specific. They're not really accounting-specific. They're just math questions dressed up as an accounting test.” Out of that failure, Accountests was born.  

You don't need all the answers, but you do need to ask the right questions.The DisruptorsWith Liz FarrAbout ten years ago, Roger Knecht, President of Universal Accounting, noticed that while accountants wanted to move into the advisory space, few had any idea how to make that transition. So he talked to business owners about what they'd like to see and developed a curriculum to help accountants develop those skills. “It's game-changing,” Knecht says, “because once you have the confidence as well as the competence to deliver CFO and advisory services, the world is your oyster bed.”MORE PODCASTS and VIDEOS: Beth Whitworth: Focus on Outcomes Not Hours | Mike Sylvester: Learn to Say No | Salim Omar: Identify Your Client's $100,000 Problem | Jackie Meyer: Earn More with Fewer Clients | Jack Fleherty: Don't Be a 'Yes' Person | Greg Adams: From Finance to Storytelling | The Disruptors | Jody Padar: Make Radical Changes Now If You Want to Be Relevant in 2030 | Rebecca Driscoll: Amplify Reach By Helping Other Firm Owners | Rory Henry: Create the Return on Relationships | Mike Maksymiw: Be the Leader You Wish You Had | Terrell Turner: Build a Solid Business Showing Up as Yourself | Kelly Mann: Be the Bull in the China Shop | Alicia Katz Pollock: Create A Human-Centric Business | Nancy McClelland: Be the One Your Clients Ask First |Alan Whitman: Stop Accepting the Status Quo | Sean Duncan: Discover Your Own Genius | Ingrid Edstrom: True Wealth Is Not Financial | Exclusively for PRO Members. Log in here or upgrade to PRO today.As more accountants and bookkeepers move beyond compliance work into tax advising and planning, cash flow management, and CFO services, they can do work that Knecht says is more fun and creative. “I think it moves the needle for our clients a lot more when we're able to give them those insights and perspectives to run their businesses more profitably,” Knecht says.

Stop wearing your hours worked as a badge of honor.The DisruptorsWith Liz FarrA few months ago, Beth Whitworth emailed her remaining legacy 1040 clients, informing them that they would have to move over to the subscription-based model she's been implementing over the last few years. “I will say it's scary,” she says. “And when I pushed the button and then sent the email, I was like, 'Oh, what'd I do?” But she quickly realized that she was doing the right thing. “This is where we need to move to.”MORE PODCASTS and VIDEOS: Mike Sylvester: Learn to Say No | Salim Omar: Identify Your Client's $100,000 Problem | Jackie Meyer: Earn More with Fewer Clients | Jack Fleherty: Don't Be a 'Yes' Person | Greg Adams: From Finance to Storytelling | The Disruptors | Jody Padar: Make Radical Changes Now If You Want to Be Relevant in 2030 | Rebecca Driscoll: Amplify Reach By Helping Other Firm Owners | Rory Henry: Create the Return on Relationships | Mike Maksymiw: Be the Leader You Wish You Had | Terrell Turner: Build a Solid Business Showing Up as Yourself | Kelly Mann: Be the Bull in the China Shop | Alicia Katz Pollock: Create A Human-Centric Business | Nancy McClelland: Be the One Your Clients Ask First |Alan Whitman: Stop Accepting the Status Quo | Sean Duncan: Discover Your Own Genius | Ingrid Edstrom: True Wealth Is Not Financial | Exclusively for PRO Members. Log in here or upgrade to PRO today.Instead of continuing to accommodate the clients who were resistant to using technology, who wanted to continue dropping off documents, and who no longer fit her business model, she decided that “it would be okay if none of them stayed.” While she did get some pushback for the increase in fees that would accompany a higher level of service, she did get some who happily responded, “Sign me up!”

Be blunt. Give your clients the advice they should hear, not what they want to hear. The DisruptorsWith Liz FarrThe talent crunch in accounting isn't an issue for Mike Sylvester. Last year, 40 accountants applied to work at his firm, SBS CPA Group. He's had serious inquiries from people at top 50 firms eager to work with him. Further, he just hired someone from a top 10 firm who says the benefits are better and who will make $10,000 more while working 300 fewer hours.  MORE PODCASTS and VIDEOS: Salim Omar: Identify Your Client's $100,000 Problem | Jackie Meyer: Earn More with Fewer Clients | Jack Fleherty: Don't Be a 'Yes' Person | Greg Adams: From Finance to Storytelling | The Disruptors | Jody Padar: Make Radical Changes Now If You Want to Be Relevant in 2030 | Rebecca Driscoll: Amplify Reach By Helping Other Firm Owners | Rory Henry: Create the Return on Relationships | Mike Maksymiw: Be the Leader You Wish You Had | Terrell Turner: Build a Solid Business Showing Up as Yourself | Kelly Mann: Be the Bull in the China Shop | Alicia Katz Pollock: Create A Human-Centric Business | Nancy McClelland: Be the One Your Clients Ask First |Alan Whitman: Stop Accepting the Status Quo | Sean Duncan: Discover Your Own Genius | Ingrid Edstrom: True Wealth Is Not Financial | Caleb Jenkins: Firm Growth Requires Owners to Shift Roles |His not-so-secret secret? He talks “over and over and over” on Twitter about the unique way his firm operates. During busy season, all team members –even the partners – are paid overtime on 60-hour weeks. Then, after April 15, everyone works 32 hours a week and gets 37 three-day weekends in a row. “It's a very popular schedule,” Sylvester said.  His team agrees: he's had zero turnover in the last four and a half years.

If you try to help everyone, you don't help anyone.The DisruptorsWith Liz FarrSalim Omar, CPA, opened his firm in 1996 after working as a CFO in a small investment boutique firm because he wanted to be his own boss. But the experience was terrible: “I found myself working long hours. I was not enjoying the work I was doing. Having the team was a revolving door.”“There's got to be a better way,” Omar said then. “If this is what entrepreneurship is, I'm not sure if I want it anymore.”MORE PODCASTS and VIDEOS: Jackie Meyer: Earn More with Fewer Clients | Jack Fleherty: Don't Be a 'Yes' Person | Greg Adams: From Finance to Storytelling | The Disruptors | Jody Padar: Make Radical Changes Now If You Want to Be Relevant in 2030 | Rebecca Driscoll: Amplify Reach By Helping Other Firm Owners | Rory Henry: Create the Return on Relationships | Mike Maksymiw: Be the Leader You Wish You Had | Terrell Turner: Build a Solid Business Showing Up as Yourself | Kelly Mann: Be the Bull in the China Shop | Alicia Katz Pollock: Create A Human-Centric Business | Nancy McClelland: Be the One Your Clients Ask First |Alan Whitman: Stop Accepting the Status Quo | Sean Duncan: Discover Your Own Genius | Ingrid Edstrom: True Wealth Is Not Financial | Caleb Jenkins: Firm Growth Requires Owners to Shift Roles | Exclusively for PRO Members. Log in here or upgrade to PRO today.Omar started reading and studying books by other entrepreneurs, many outside the accounting industry. “And I just took what they were saying and what they were doing in their business, and they were getting success, and I brought it back to my own practice.” After adding a few minor tweaks here and there, Omar, the CEO of StraightTalkCPAs, says, “My practice was very different to what it had been when I started it a few years back.”

Create a win-win with "The ROI Method of Value Pricing."The DisruptorsWith Liz FarrIn 2016, Jackie Meyers needed a change. Long hours, health issues, and missing out on her kids' activities forced her to make a radical change. She leaned into tax advisory and tried a new value pricing methodology, which “tripled to quadrupled revenue for our clientele,” even after selling 60 percent of her clients. FULL show notes here | MORE PODCASTS and VIDEOS: Jack Flaherty: Don't Be a 'Yes' Person | Greg Adams: From Finance to Storytelling | The Disruptors | Jody Padar: Make Radical Changes Now If You Want to Be Relevant in 2030 | Rebecca Driscoll: Amplify Reach By Helping Other Firm Owners | Rory Henry: Create the Return on Relationships | “But the clients were equally happy to pay more, which is crazy.”  Her pricing methodology revolves around a calculator she calls “The ROI Method of Value Pricing.” The AICPA will be sharing her pricing method with members, which Meyers calls “a huge win for the profession.” 

The next generation is purpose-driven, and the firms that lean into this will retain scarce talent.  The DisruptorsWith Liz FarrJack Flaherty believes that one of the most important business skills is on the wane: the art of decision-making. “We're all becoming ‘Yes' people. We don't want to have an objective discussion, bringing out different ideas,” Flaherty says. The unfortunate result is that “it's causing us to make decisions that don't allow us to achieve our goals.”  FULL show notes here | MORE PODCASTS and VIDEOS: Greg Adams: From Finance to Storytelling | The Disruptors | Jody Padar: Make Radical Changes Now If You Want to Be Relevant in 2030 | Rebecca Driscoll: Amplify Reach By Helping Other Firm Owners | Rory Henry: Create the Return on Relationships | Mike Maksymiw: Be the Leader You Wish You Had | To help individuals master this vital skill, Flaherty wrote his book, The Decision Switch, and created a platform of the same name. Flaherty explains, “The Decision Switch is to define your goals in clear and simple terms and build a clear path forward that allows you to consistently get those results.”  

Accountants need to write their own stories.The DisruptorsWith Liz FarrGreg Adams believes that accountants' work opportunities have long been underappreciated and misunderstood. When accountants at parties are asked what they do, Adams explained that they always have to give the “but answer,” as in, "I'm an accountant, but I have a really cool job."  SHOW NOTES here | MORE PODCASTS and VIDEOS: Jody Padar: Make Radical Changes Now If You Want to Be Relevant in 2030 | Rebecca Driscoll: Amplify Reach By Helping Other Firm Owners | Rory Henry: Create the Return on Relationships | Mike Maksymiw: Be the Leader You Wish You Had | Terrell Turner: Build a Solid Business Showing Up as Yourself |His new book, Green Shade$, is an attempt to dispel the notion of accounting as limited to just tax or audit and “to change the branding and image of accountants.” 

 In this episode of TCS, James interviews Michael E. Holden, a financial services professional and newly published author, with both having shared backgrounds at JPMorgan Chase. They discuss Holden's new book 'Authenticity Deficit: What Financial Advisors Need to Be Relevant,' which addresses the lack of authenticity in financial services and beyond. They delve into Holden's journey, his calling to write the book, and the importance of maintaining standards over metrics in the industry. Holden shares personal anecdotes, his mixed-ethnicity background, and his motivation to help families with financial planning, a passion ignited by his own family's financial struggles. The discussion explores the impact of technology on human interaction in financial services, the importance of self-assessment, and Holden's hopes to inspire others to live authentically in both their professional and personal lives. Plans for an 'Authenticity Quotient' assessment tool are also talked about, aiming to help individuals evaluate and improve their authenticity in various life aspects.

In today's episode Sybil offers podcast listeners an edited version of her live training, which provides guidance on defining success in your fundraising pitch. Episode Highlights:How to craft an exciting and clear success statementMistakes to avoid Sybil Ackerman-Munson Bio:With over 20 years of experience as a nonprofit professional and foundation advisor, Sybil works with philanthropic institutions and foundations interested in successful, high-impact grantmaking so you can make a true and lasting positive contribution to the world on your terms.Links:Lesson 1: Be Relevant https://static1.squarespace.com/static/65f88acde0aeaf00f1bd2152/t/65fba34f6032430f7e5eeb84/1710990159807/Be_Relevant_Resource.pdf How to Write A Success Statement https://www.doyourgood.com/blog/newpodcastseasonnonprofithonefundraisingpitch If you enjoyed this episode, listen to these as well:https://podcasts.apple.com/us/podcast/191-the-seven-elements-to-hone-your-fundraising-pitch/id1556900518?i=1000664345720 https://podcasts.apple.com/us/podcast/141-understanding-collaborative-campaign-budgets-with/id1556900518?i=1000624363695https://podcasts.apple.com/us/podcast/171-strategies-to-leverage-federal-dollars-with-margi/id1556900518?i=1000649546992Crack the Code: Sybil's Successful Guide to PhilanthropyBecome even better at what you do as Sybil teaches you the strategies and tools you'll need to avoid mistakes and make a career out of philanthropy.Sybil offers resources including free mini-course videos, templates, checklists, and words of advice summarized in easy to review pdfs. https://www.doyourgood.com/funders Check out Sybil's website with all the latest opportunities to learn from Sybil at https://www.doyourgood.comConnect with Do Your Goodhttps://www.facebook.com/doyourgoodhttps://www.instagram.com/doyourgoodWould you like to talk with Sybil directly?Send in your inquiries through her website https://www.doyourgood.com/ or you can email her directly at sybil@doyourgood.com.

In this riveting episode of High Value Discussions, we welcome my greatest mentor Rick Soto. Beyond the experience of combat sports, and the relentless grit of coaching professional fighters, there's a depth of character, a reservoir of wisdom, and a compass of principles that have shaped champions. Rick Soto is the embodiment of that transformative journey. As the founder and CEO of Soto Creative, Rick carved a niche in the dynamic world of marketing communications. His enterprise catered to diverse clientele, spanning varied scales, and ventured into realms of advertising, collateral, corporate branding, direct mail, and online media. But what made Soto Creative stand out in a sea of competitors wasn't just their impeccable service quality; it was their guiding philosophy. Be Relevant. Be Friendly. Be Unexpected. Three tenets that resonate as much in the business boardroom as they do in the quiet moments of introspection. Dive into this conversation that bridges the tenacity of a combat sports coach with the strategic acumen of a successful businessman. Rick's insights into the parallels between the discipline required in combat sports and the dedication necessary to steer a business are bound for enlightenment. Through his tales of challenge and triumph, listeners will discover the synergy between seemingly contrasting worlds and discover the universal principles that can guide one to success in both personal and professional arenas. Be prepared for more than just a discussion. Rick brings a masterclass in life, leadership, and the art of navigating the complex terrains of ambition and fulfillment.  This is High Value Discussions at its finest. Follow High Value Discussions Socials: Youtube: https://www.youtube.com/channel/UC0MGcmHuLqUFfMFOzdGj9yA Instagram: https://www.instagram.com/highvaluediscussions/ TikTok: https://www.tiktok.com/@highvaluediscussions X: https://twitter.com/FinanceFitGuy Apple Podcast: https://podcasts.apple.com/us/podcast/high-value-discussions/id1704921472 Spotify: https://open.spotify.com/show/55cxAJO4lPphznNGTTo1A8?si=3UUTWKePQomeFZqQ2eg9vQ Connect with Mr. Soto: Instagram: https://www.instagram.com/sotocreative_1/ Linkedin: https://www.linkedin.com/company/soto-creative

It's the first day of Spring! Happy Magpie season! I really enjoyed today's chinwag with Adam Forbes from Blake Oliver Consulting.It is always fun to chat to Recruiters who are fairly early into their career (1.5 years in Adam's case)As always, Adam has had an interesting Career journey. A plumbing apprentice, that moved into a Sales role due to a football injury, and now has become a successful consultant in the Insurance Industry.We have a great chat about the experience of becoming a Recruitment consultant and Adam's key learnings so far. "Be Personal, Be Relevant and Be Specific" is his motto.A really lovely episode. Enjoy!Join RUBBERBAND today!

Become a member at https://CR.org/joinviaYT to find out how each vehicle we purchase performs in our tests.     Mitsubishi's three-row compact SUV gets a plug-in hybrid version for 2023. We share our first impressions of the 2023 Mitsubishi Outlander PHEV (is it pronounced P-HEV, or FEV?), discuss its new powertrain, driving characteristics, and how its electric range compares to other popular plug-in hybrids like the Toyota RAV4 Prime, Hyundai Tucson and Kia Sportage. We also help someone from our audience choose a comfortable, dependable, and fuel efficient hybrid vehicle that's great for long road trips.       SHOW NOTES ----------------------------------- 00:00 - Introduction 00:13 - First Impressions : 2023 Mitsubishi Outlander PHEV 18:21 - Question: What is a great hybrid vehicle for long trips that is comfortable, dependable, and fuel efficient?       ----------------------------------   2023 Mitsubishi Outlander https://www.consumerreports.org/cars/mitsubishi/outlander/2023/overview/   First Drive: The 2022 Mitsubishi Outlander Is Ready to Be Relevant https://www.consumerreports.org/suvs/2022-mitsubishi-outlander-review-a1828625346/   Hybrids & EVs https://www.consumerreports.org/cars/hybrids-evs/   Guide to Car Safety https://www.consumerreports.org/cars-guide-to-car-safety/       ----------------------------------- Have a question for our experts? Leave a comment on this episode, or reach out to us directly!   From your iOS device, iMessage us at TalkingCars@icloud.com to send a photo, video, or text directly to the Talking Cars team!   We love to feature our viewers on the show, so submit video questions at https://www.consumerreports.org/cars-talking-cars/   Subscribe to Talking Cars on Spotify: https://open.spotify.com/show/4Jr8wJRJyN9v8T6LC1fQQ6       ----------------------------------- To find out how products scored in CR's rigorous lab tests—and to access our comprehensive ratings for items you use every day—become a member. CR is a mission-driven, independent, nonprofit organization. Join now at https://www.CR.org/join   Check out https://www.ConsumerReports.org for the latest reviews, tips, and recommendations and subscribe to our YouTube Channel: http://bit.ly/1Nlb1Ez    Follow Us on Social: TikTok: https://bit.ly/3BVzGR9 Instagram: http://bit.ly/1I49Bzo Facebook: http://on.fb.me/1IQ2w5q Twitter: http://bit.ly/1Yf5Fh2 Pinterest: http://bit.ly/1P37mM9

Become a member at https://CR.org/joinviaYT to find out how each vehicle we purchase performs in our tests.     Mitsubishi's three-row compact SUV gets a plug-in hybrid version for 2023. We share our first impressions of the 2023 Mitsubishi Outlander PHEV (is it pronounced P-HEV, or FEV?), discuss its new powertrain, driving characteristics, and how its electric range compares to other popular plug-in hybrids like the Toyota RAV4 Prime, Hyundai Tucson and Kia Sportage. We also help someone from our audience choose a comfortable, dependable, and fuel efficient hybrid vehicle that's great for long road trips.       SHOW NOTES ----------------------------------- 00:00 - Introduction 00:13 - First Impressions : 2023 Mitsubishi Outlander PHEV 18:21 - Question: What is a great hybrid vehicle for long trips that is comfortable, dependable, and fuel efficient?       ----------------------------------   2023 Mitsubishi Outlander https://www.consumerreports.org/cars/mitsubishi/outlander/2023/overview/   First Drive: The 2022 Mitsubishi Outlander Is Ready to Be Relevant https://www.consumerreports.org/suvs/2022-mitsubishi-outlander-review-a1828625346/   Hybrids & EVs https://www.consumerreports.org/cars/hybrids-evs/   Guide to Car Safety https://www.consumerreports.org/cars-guide-to-car-safety/       ----------------------------------- Have a question for our experts? Leave a comment on this episode, or reach out to us directly!   From your iOS device, iMessage us at TalkingCars@icloud.com to send a photo, video, or text directly to the Talking Cars team!   We love to feature our viewers on the show, so submit video questions at https://www.consumerreports.org/cars-talking-cars/   Subscribe to Talking Cars on Spotify: https://open.spotify.com/show/4Jr8wJRJyN9v8T6LC1fQQ6       ----------------------------------- To find out how products scored in CR's rigorous lab tests—and to access our comprehensive ratings for items you use every day—become a member. CR is a mission-driven, independent, nonprofit organization. Join now at https://www.CR.org/join   Check out https://www.ConsumerReports.org for the latest reviews, tips, and recommendations and subscribe to our YouTube Channel: http://bit.ly/1Nlb1Ez    Follow Us on Social: TikTok: https://bit.ly/3BVzGR9 Instagram: http://bit.ly/1I49Bzo Facebook: http://on.fb.me/1IQ2w5q Twitter: http://bit.ly/1Yf5Fh2 Pinterest: http://bit.ly/1P37mM9

Become a member at https://CR.org/joinviaYT to find out how each vehicle we purchase performs in our tests.     Mitsubishi's three-row compact SUV gets a plug-in hybrid version for 2023. We share our first impressions of the 2023 Mitsubishi Outlander PHEV (is it pronounced P-HEV, or FEV?), discuss its new powertrain, driving characteristics, and how its electric range compares to other popular plug-in hybrids like the Toyota RAV4 Prime, Hyundai Tucson and Kia Sportage. We also help someone from our audience choose a comfortable, dependable, and fuel efficient hybrid vehicle that's great for long road trips.       SHOW NOTES ----------------------------------- 00:00 - Introduction 00:13 - First Impressions : 2023 Mitsubishi Outlander PHEV 18:21 - Question: What is a great hybrid vehicle for long trips that is comfortable, dependable, and fuel efficient?       ----------------------------------   2023 Mitsubishi Outlander https://www.consumerreports.org/cars/mitsubishi/outlander/2023/overview/   First Drive: The 2022 Mitsubishi Outlander Is Ready to Be Relevant https://www.consumerreports.org/suvs/2022-mitsubishi-outlander-review-a1828625346/   Hybrids & EVs https://www.consumerreports.org/cars/hybrids-evs/   Guide to Car Safety https://www.consumerreports.org/cars-guide-to-car-safety/       ----------------------------------- Have a question for our experts? Leave a comment on this episode, or reach out to us directly!   From your iOS device, iMessage us at TalkingCars@icloud.com to send a photo, video, or text directly to the Talking Cars team!   We love to feature our viewers on the show, so submit video questions at https://www.consumerreports.org/cars-talking-cars/   Subscribe to Talking Cars on Spotify: https://open.spotify.com/show/4Jr8wJRJyN9v8T6LC1fQQ6       ----------------------------------- To find out how products scored in CR's rigorous lab tests—and to access our comprehensive ratings for items you use every day—become a member. CR is a mission-driven, independent, nonprofit organization. Join now at https://www.CR.org/join   Check out https://www.ConsumerReports.org for the latest reviews, tips, and recommendations and subscribe to our YouTube Channel: http://bit.ly/1Nlb1Ez    Follow Us on Social: TikTok: https://bit.ly/3BVzGR9 Instagram: http://bit.ly/1I49Bzo Facebook: http://on.fb.me/1IQ2w5q Twitter: http://bit.ly/1Yf5Fh2 Pinterest: http://bit.ly/1P37mM9

Be Real. Be Righteous. Be Relevant. New content dropping weekly! --- Support this podcast: https://podcasters.spotify.com/pod/show/lospaches/support

FASD Hope is podcast about Fetal Alcohol Spectrum Disorder (FASD), through the lens of parent advocates with over eighteen years of lived experience.   Episode 68 highlights Aubrey Page - an FASD Parent Advocate, FASD Educator, Disability Advocate and Parent Mentor. Aubrey and her husband, Nelson, founded "The Change Starts Here Collaborative". The CSH Collab helps families and professionals working with individuals with brain-based disabilities to feel confident and supported by providing a library of resources and a sense of community, so that they are empowered in supporting these individuals and advocating for their own needs.   Aubrey will be opening up applications for the first year of a mentoring program "Making Change for FASD". It will involve 6 weeks of content that will equip the program student to advocate for FASD in their own community. Together, the students and Aubrey will partner up to work on a project to raise awareness for FASD Awareness Day on September 9th.   In this "kick-start your advocacy up a notch" episode, Aubrey shares a few tips... When Advocating for FASD:  -  Know Your Facts -  Language Matters -  Consider Dignity and Privacy   When Advocating for FASD on Social Media: -  Be Timely -  Be Relevant -  Engage with Your Audience   EPISODE RESOURCES - Aubrey Page - Founder of The CSH Collaborative https://www.thecshcollab.com/ aubrey@thecshcollab.com Instagram - https://www.instagram.com/thecshcollab/ Facebook - https://www.facebook.com/thecshcollab/ Twitter - https://www.twitter.com/aubreypagefasd/ Twitter - https://www.twitter.com/thecshcollab/ LinkedIn- https://www.linkedin.com/in/aubreyppage/     FASD Hope - https://www.fasdhope.com/ natalie@fasdhope.com Instagram - https://www.instagram.com/fasdhope/ Facebook - https://www.facebook.com/fasdhope1 Twitter - https://twitter.com/fasdhope LinkedIn- https://www.linkedin.com/in/natalie-vecchione-17212160/ Clubhouse - @natalievecc   Check out our new book “Blazing New Homeschool Trails: Educating and Launching Teens with Developmental Disabilities” by Natalie Vecchione & Cindy LaJoy  BUY IT NOW!    

Social media is always changing, but so are we. Habits and behaviours change all the time so we must embrace and adapt with them. In this episode Christina shares a talk she recently did at the UK Recruiter Tech Event. It doesn’t matter If you are in recruitment or not, these 5 things still apply and social media will not be successful and work in the ways you want it to without them. Sign Up For Jessens' Webinar Here: https://bit.ly/jessenct KEY TAKEAWAYS The reality is that social media WORKS. If it didn’t help bring business in then people wouldn’t be using it. Regardless of sector, the way to make social media work is based on using a framework and then personalising this to work for you and your business. What perception are you creating and is it right for your audience? Are you being human and is it authentic? The five things Christina says you need to do for social media to work for you are: 1. Respect the algorithm. - Content. Make your content consistent and ensure it is of high quality. - Be Relevant. Are you using trending topics, key words etc. - Affinity. Think about the end user. Everything you create is for them and will be served to them by the platforms-they will only serve it to them if they think it’s something they will have an affinity with as user. - Interest and interaction.- Currency. When was the last time they were on the platform, what will be most relevant to them when they come online? 2. Keep the balance, your content should sell but not always in the way you think. We need to ‘seed’ the message rather than just asking people to buy, give people content that is of value. 3. Stay relevant. People care about what is happening right now, not yesterday. Make sure the content you share as unbranded content is 100% ticking the boxes of those you want to work with and is up to date with your industry and sector. 4. Be the example. If you are the example on the platform, are consistent and contribute to others you will be known for creating value. It is also a great way to leverage other people’s audiences. 5. Have you followed up? Have you responded? BEST MOMENTS 01:34: “If it works for someone else why shouldn’t it work for you?” 02:45 – “There are a few core things these algorithms are based on” 06:34 – “At the end of the day, as a user, these social media platforms want to serve that user with content that they are gonna feel an affinity with” 14:40 – “When people do engage with us we want to be someone that’s part of these communities that we are building not just someone who is standing there with a billboard” 16:42 – “We have all become really good at building human connections through a computer screen” VALUABLE RESOURCES Christina Talks Podcast ABOUT THE HOST Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of social media. Christina is driven by the fact that in today’s world, it doesn’t matter how big or small your marketing budget is, you can be a major player. For small businesses, the tools are just as accessible – you just need to know how to use them! LinkedIn Twitter WebsiteSee omnystudio.com/listener for privacy information.

Thom tackles the “cancel culture” of today's world, and empowers us to make ourselves useful if we find ourselves in a funk. He shows us how to let go of anxious attachment in relationships and puts PTSD in perspective, while giving us the tool to address it.If you'd like to have Thom answer a question on the podcast, you can submit your questions here.Episode Highlights: [00:40] Q - Please Comment on Our Culture's Obsession with Manifestation[01:14] Charm - The Mechanism of Desire[04:30] Cosmic Management[06:52] Manifestation and Desire are Related and Simultaneous[07:56] Q - How Do You Know When to Leave a Relationship?[08:19] Surrendering Preferences[10:22] Self-Sufficiency[12:01] The Business of Creating Memories [12:11] Q - What's Thom's Take on Cancel Culture? [13:23] Our Source of Identity [16:10] Do People Like Me? [18:05] Lord Buddha Got 500 Likes [19:40] Q - What Do You Do When You Wake Up in an Inexplicable Funk?[20:11] Exposure to the Unboundedness[21:46] Expanding Our Event Horizon [23:10] It's Not Personal [24:16] What Do I Have to Teach Today? [25:51] Exemplary Behavior [28:26] Q - How Do I Heal Anxious Attachment in Relationships? [29:14] A Big Bag of Fulfillment[30:18] Let Go of the Neediness [32:07] Be Relevant to the Need of the Times [33:31] Don't be Overgenerous [34:36] Reciprocation and Sabotage [36:25] Back to Self-Sufficiency[38:00] Q - Does Vedic Meditation Alleviate PTSD?[38:15] Trauma is Ill-Defined[41:00] Trauma - Inaccurate Expectations[42:32] Vedic Meditation, Deep Rest, and Adaptation Energy[45:14] Reaction and RecoveryUseful Links: info@thomknoles.com https://thomknoles.com/https://www.instagram.com/thethomknoles/https://www.facebook.com/thethomknoleshttps://www.youtube.com/c/thomknoles https://thomknoles.com/ask-thom-anything/

1. Stop and Say Hmm 2. Be Relevant 3. What Made You Smile Today?

Everyone knows the popular people win the prizes. Be RELEVANT, Be CONSISTENT, and be ACCOUNTABLE. Otherwise, you'll get left behind. #believedat

Episode 66: Be Relevant with Dr. Michelle Fritsch Welcome to Episode 66 of the podcast. I absolutely love today’s Brave Girl, Dr. Michelle Fritsch, a board certified geriatric clinical pharmacist and former academic that has a passion for healthy aging and education. She is an absolute wealth of knowledge in a number of areas to include today’s healthcare system, prescription medication use in people over 60, the aging process, disease and planning for your golden years. Highly educated and accomplished, Dr. Fritsch shares why we all need to stay relevant in whatever field of work we pursue. It’s not a surprise that she is a nationally recognized expert in health at retirement and beyond. Dr. Fritsch has a passion around educating her clients and their caregivers on a holistic approach to health and wellness and is a great advocate for her patients. Her one company, Meds MASH focuses on medication management, safety assessments and healthcare coaching. She believes that a fragmented healthcare system is hindering a holistic approach but we are getting closer to bringing all of the data together in one place. She also shares how with today’s technology she can work with her clients virtually on a secure video portal and how effectively she’s been able to collaborate across time zones and geographies. If you have caregiving responsibility for an aging parent this is a great option.  On the show Dr. Michelle also shares some of the market research that she has done around baby boomers, the retirement landscape and why executive men are struggling the most with the transition. Her other company Retirement Wellness Strategies provides strategic planning for these clients that includes help navigating the major life transition of retirement. The focus is on health - physical, mental, emotional, spiritual and social. Working with estate lawyers and financial planners, she is often brought in as part of the team to support families preparing for the transition. We talk about how important it is to enjoy your life in new ways as you approach retirement and why you need a plan. I’m sure you will agree with me when I say that the world is better for having people like Dr. Michelle Fritsch sharing her gifts, talents and know how as we all plan on aging more gracefully.

Like what you see? Please give generously. http://www.thinktechhawaii.com Is Success an Illusion?. 3 Keys to Success - Be Seen, Be Safe & Be Relevant. The host for this episode is Becky Sampson. The guest for this episode is Gary Barnes.

You know speaking is the QUICKEST way to grow your business, but more often than not you have no idea how to put the "stake in the ground" to turn your story; your experience; your brilliance into gaining media coverage. How do you use your story to convert clients and be seen as THE expert in your industry and how do you have the perfect pitch … or do you need one to get your message across to the masses and grow your business ~~~~~~~~~~~~ Highlights: 4:30 Be Liked 5:48 Introverts - this is for you 7:00 1 Minute Keynote 13:50 Grow your Referral 16:00 Vested and Successful - 3 Tips 20:00 Know what you do best 28:00 Kiss of Death 33:30 Be Relevant and Current 38:00 Give First Find Kricket: www.SMARTSuccessInc.com Join Kricket's Face Book Group: https://www.facebook.com/BrightOutsidetheBox/ ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Want to be a Guest on The Erin Strayer Show? Grab a mandatory pre-interview slot and see if it aligns with you! This is a LIVE internet based TV interview with the podcast being a bonus! http://bit.ly/GuestInterview Want to Coach with Erin? Jump on her calendar: https://erinstrayer.as.me/20MinuteStrategyCall

Be Real. Be Righteous. Be Relevant. We must shout out @dee1music for being the light and leading the forefront of the “3’s up movement”. Areanna and Lena discuss the importance of keeping it real to impact a culture plagued by everything artificial. They touch on the past generations’ pitfalls and what might be happening to repeat history. Check out Dee-1’s album #GodAndGirls smarturl.it/GodAndGirls

David talks with Kevin Lund, author of the book Conversation Marketing, How to Be Relevant and Engage Your Customer by Talking Human, about the language of wine marketing and selling directly to consumers. Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new Read More The post Episode #492 – Conversation Marketing with Kevin Lund appeared first on .

This solo episode is a shout-out to fellow authors, podcasters, and tea drinkers! A comment on my first book on tea, “knocked” me down for a bit. I am back up now, contemplating on how I will find the “first, ten” and the smallest viable audience.   Show notes: 00 Just in Time for a Break 00 Karin Hoegh 01 Martin Lindeskog’s author page on Amazon 01 The Perfect Cuppa - Tea Sketches podcast 02 Carina Ridenius 02 Presentation (Skills) in Plain English podcast 03 Seth Godin on The Tim Ferriss Show 03 Audible - EGO NetCast 03 This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin 03 Conversation Marketing: How to Be Relevant and Engage Your Customer by Speaking Human by Kevin Lund 04 Boss Jock / Backpack Studio app 04 Tim Sinclair - Ringr 04 Colin Gray - Alitu 04 Haiku Deck 05 Podcast conference ("Kommunikation med podcast”) in Stockholm, Sweden   This episode (6 minutes) was recorded on November 4, 2018, by podcaster, Martin Lindeskog, with Boss Jock Studio app, lavalier microphone provided by Podconsult's boutique, and SnapRecorder portable recording booth. Post-production through Auphonic. Bumper and jingle by Jim Jonsson, JTunes Productions. Undersigned drank Yellow Label black tea blend by Lipton.

This solo episode is a shout-out to fellow authors, podcasters, and tea drinkers! A comment on my first book on tea, “knocked” me down for a bit. I am back up now, contemplating on how I will find the “first, ten” and the smallest viable audience.   Show notes: 00 Just in Time for a Break 00 Karin Hoegh 01 Martin Lindeskog’s author page on Amazon 01 The Perfect Cuppa - Tea Sketches podcast 02 Carin Ridenius 02 Presentation (Skills) in Plain English podcast 03 Seth Godin on The Tim Ferriss Show 03 Audible - EGO NetCast 03 ThIs Marketing: You Can't Be Seen Until You Learn to See by Seth Godin 03 Conversation Marketing: How to Be Relevant and Engage Your Customer by Speaking Human by Kevin Lund 04 Boss Jock / Backpack Studio app 04 Tim Sinclair - Ringr 04 Colin Gray - Alitu 04 Haiku Deck 05 Podcast conference ("Kommunikation med podcast”) in Stockholm, Sweden   This episode (6 minutes) was recorded on November 4, 2018, by podcaster, Martin Lindeskog, with Boss Jock Studio app, lavalier microphone provided by Podconsult's boutique, and SnapRecorder portable recording booth. Post-production through Auphonic. Bumper and jingle by Jim Jonsson, JTunes Productions. Undersigned drank Yellow Label black tea blend by Lipton.

Flippy rings the bell to close the NYSE, theories abound as Forbes reports that NASA “discovered” a rectangular iceberg, Wapo uses broad brushes to associate Christians & conspiracy theorism, DARPA’s super soldier plan goes public via The Atlantic & a Nephilim Update!   AGG for the WEEK of Oct. 16 - Oct. 22 YOU HEARD IT HERE FIRST FOLKS! (Updates on stories) ‘We'll have space bots with lasers, killing plants’: the rise of the robot farmer | Environment | The Guardian Establishing an AI code of ethics will be harder than people think - MIT Technology Review   CAREER ADVICE BASIL WAS RIGHT ABOUT Blockchain engineers are now paid the same as experts in AI - Neowin   TECHNOLOGY, ROBOTS, AND AI OH MY! Artificial Intelligence In Enterprises - Businesses Are Waking Up You Have No Idea What Artificial Intelligence Really Does – Futurism Predictions for the Future of Artificial Intelligence | Analytics Insight The rise of Artificial Intelligence and impending takeover - Livemint The Rise Of The (Self-Replicating) Machines What If AI Can Make Us More Human In The Age Of Robotic Automation? Anki Vector review: Big on heart, not on smarts | VentureBeat Hive CEO Kevin Guo interview on human-powered AI - INSIDER Deloitte survey looks at the biggest risks of artificial intelligence - Business Insider This AI can search for people by height, gender, and clothing in surveillance videos Opinion | Beware the dark side of Artificial Intelligence - Livemint Artificial intelligence — Who is responsible for the outcomes? AI changing the way scientists carry out experiments Scientists Help Robots 'Evolve.' Weirdness Ensues | WIRED Robots! A fantastic catalog of new species / Boing Boing Automation is democratizing experimental science - Axios Boston Dynamics robot dog twerking to SexyBack will rattle your soul - CNET Postman, shopper, builder: In Japan, there's a robot for that - Tech News | The Star Online Japanese unicorn promises 'robots for everyone' in 5 years - Nikkei Asian Review Groundbreaking Moment as a Robot Closes the NY Stock Exchange | Machine Design The truth about robot cats and dogs: can they replace real pets? | South China Morning Post   ART-ificial INTELLIGENCE (AI in the arts) Christie’s, Trying to Be Relevant, Puts AI Art on the Block - The New York Times DeepMind's Eerie Reimagination of the Animal Kingdom This is what AI looks like (as sketched by AI) | ZDNet Do androids dream of electric beats? How AI is changing music for good | Music | The Guardian ai: From Agriculture to Art — the AI wave sweeps in - The Economic Times   CRYPTOCURRENCY AND B-B-B-BLOCK CHAIN How the Blockchain Could Break Big Tech’s Hold on A.I. - The New York Times   BIOMEDICAL/GENETICS/TRANSHUMANISM The Biotech Innovation That Will Transform Society Has Arrived (Hint: It's Not CRISPR) University choice and achievement partly down to DNA DNA Tests Don't Prove Elizabeth Warren is Native American: Why Native American Is Not a Race Elizabeth Warren’s pointless DNA test: Why genetic heritage is irrelevant to identity and politics | Salon.com What to Make of Elizabeth Warren's DNA Test - The Atlantic Just about everything you’ve read on the Warren DNA test is wrong - The Washington Post After Warren proves Native American ancestry, Trump pretends he didn’t make $1M charitable offer – ThinkProgress Elizabeth Warren Falls for Trump’s Trap—and Promotes Insidious Ideas About Race and DNA | The New Yorker Geneticists Criticize Use of Science by White Nationalists to Justify ‘Racial Purity’ - The New York Times White-people-only DNA tests show how unequal science has become - MIT Technology Review Genes linked to being gay may help straight people get more sex - MIT Technology Review Want To Know When You'll Die? UCLA Scientist Decodes Lifespan, Learns Exercise Is Bull*hit | Zero Hedge 'Backdoor' eugenics: Are IVF and gene therapy an asset for humanity, or an ethical threat? - RN - ABC News Designer babies aren’t futuristic. They’re already here. - MIT Technology Review Researchers wake-up DNA from soil bacteria to discover novel acid antibiotic   “THE FOUR HORSEMEN of the TECHNOCALYPSE!” Spend All of Jeff Bezos’ Money In This Choose-Your-Own-Adventure Game Musk offers free rides through soon-to-open L.A. tunnel Could Elon Musk tweet for all of eternity? Digital avatar technology could make it happen Jeff Bezos and Elon Musk want to colonize Mars to save humanity - Vox   CONSPIRACY THEORIES AND SOMETIMES FACTS! The Freshest Tinfoil Hats for Conspiracy-Theorist Fashionistas | The New Yorker Explosive Device Found in Mailbox at George Soros’s Westchester County Home - The New York Times The Christian conspiracies that keep evangelicals on Trump’s side - The Washington Post Has there ever been a benign conspiracy or are they always sneaky? | Life and style | The Guardian Twitter says it has removed several accounts affiliated with Infowars and Alex Jones | TechCrunch Why Is The Metropolitan Museum Floating Conspiracy Theories In Its Latest Art Exhibition? The Map You Grew Up With Is A Lie. This Is What The World Really Looks Like | IFLScience NASA Finds Perfectly Rectangular Iceberg In Antarctica As If It Was Deliberately Cut   SPACE/ALIEN/ETs/UFOs Jonsey, the cat from Alien, is getting his own spin-off This Is What an Alien Encounter Might Look Like | WIRED How This Whole Alien Abduction Thing Got Started - Neatorama Stephen Hawking Predicted That Genetically Engineered Superhumans Could Destroy Humanity A New Study Has Concluded That Extraterrestrial Life Might Actually Be Purple Extraterrestrials Might Look Like Us, Says Astrobiologist Search for alien life should be a fundamental part of NASA, new report urges | Salon.com   SOCIAL MEDIA/GOOGLE/AMAZON Teens abandoning Facebook, still flocking to Instagram Facebook on the Acquisition Hunt for Cybersecurity Firm on Cheddar Facebook, Google Hit With Suits Over Location Tracking - Law360 Facebook and Google are run by today's robber barons. Break them up | Technology | The Guardian Social Media Roundup: Facebook Hack Update, Pinterest Shopping Features, Snapchat As A News Source Facebook wants to acquire a big cybersecurity firm - Business Insider   STORIES THAT DOVETAIL OTHER RESEARCH Bible Museum says five of its Dead Sea Scrolls are fake - BBC News   NEPHILIM UPDATE Patch's 2018 Guide To The Southland's Best Halloween Yard Haunts | Orland Park, IL Patch

Be Bold. Be Daring. Be Relevant. Maybe this is a phrase you would expect to hear from a cutting edge sports apparel line or from some new age inspirational Guru; but not from a small, local community theatre. But the Main Street Players is just that. As they prepare to kick off their 2016 season, we sit down with Robert Coppel and Dennis Lyzniak, the Artistic Director and Playhouse Manager, respectively, and talk about how they got started in the theatre business as well as the impact theatre can have in our lives and our community and everything in between. The Main Street Players Community Theatre is a hidden gem located in the quaint town of Miami Lakes. For as little as $25 per show, you can watch Pulitzer Prize winning plays for a fraction of the cost of the big, professional theatre’s while simultaneously supporting small business and up-and-coming actors. Their season opens with the award winning play, Water by the Spoonful, by Quiara Algería Hudes, directed by Robert Coppel and continues with Stage Kiss, Songs for a New World, and closes with another Pulitzer Prize winning play, Clybourne Park. Affectionately coined (by us) the Steve Jobs and Steve Wozniak of the local theatre scene, Robert brings his love and passion of acting, directing and theatre to bring bold, daring and relevant plays to his audience. And Dennis, a.k.a. the Theatre god (lowercase g) brings his structural engineering background and years of business acumen to build the sets, handle the cash flow and so much more. The Main Street Players is most definitely a success because of this dynamic theatre duo, but also because of all the volunteers behind the scenes and on stage who are making theatre going accessible to the masses. Their commitment to this challenging but cathartic art form is apparent when they speak and they live up to their motto: Be bold, be daring, be relevant. We hope you enjoy the interview.See behind the scenes photos and show notes at www.plantedinmiami.com Follow us on Instagram, Facebook and Twitter @plantedinmiami

Todays show is all about helping you build relationships that are the foundation of a strong business.    Quotable:  Your net worth is directly proportional to your network     5 points on Relationship Building       1. Foster current relationships    · Appreciate current customers, friends and family that have your back! · Don’t get too comfortable; business is Business ·  keep it professional, with the highest level of customer service         2.   Be Present on Social Media   · Be consistent · Be present : actively listening to your audience · Be Relevant  to the conversation  · Be Helpful; if you're not adding value just keep quite    3. Get out and meet folks   • Build relationship within your community • Meetups are a great source of networking • Physical personal contact is endearing     4. Engage with your Tribe   • Build your email list and nurture those relationships  • Email is highly underused by most of our small business' • Be consistent but not SPAMMY • Don’t just contact folks when you have a sale.    5. Take advantage of groups     •  Join Groups with your target audience  •  Set up a FB Group • Start a Twitter Chat with your peeps • Participate in Google Hangouts      Thank you so much for being an Sista on a Mission!, please don’t forget to leave me a review in iTunes.  

UK Blog Awards; Virtually in New Zealand; Brewdog bites; Bob Hoskins; Max Clifford; Never ever wing it; How to avoid being Paxoed; Be Original, Be Relevant, Be There; An interview with Gered Mankowitz; Music from Dawn Langstroth

Welcome to the Digital Media Branding Podcast Episode 018 How To Make Great Marketing Videos Hello, I’m your host Carlos Quintero. I own a full service digital media branding and marketing company based out of Fargo, ND called MediaOnQ. Because this is our Thanks Giving edition of the Digital Media Branding Podcast, we are going to change up the format a bit. Today we’re going to go over some tips to help you make great marketing videos and hopefully inspire a viral campaign for your company. I’ll also share with you a valuable resource to help you create your own videos so that you can fast-track your video marketing campaign. We’ll also go over the components of viral video marketing and I’ll share my thoughts on the whole Google+ - YouTube Comments Merge. Before we dive in, I have an important announcement for you. Moving forward, we will be releasing our weekly podcast episodes on Tuesday’s at Noon that is 12pm CST or GTM -6. Before I go on, I want to thank all of you for listening to our podcast and for all the feedback. We really appreciate it. Thank you. So with that, let’s get started. At MediaOnQ we structure our marketing around building Active Brands. This basically means that the marketing objective is to get the message where the customers spend their time or already are. Unlike traditional marketing, taking this approach allow us to go after our target audience rather than wait for them to come and hope that they consume the message. There are a number of components to building an Active Brand and Video, or more specifically web video is one of them. In today’s social media fueled world, video marketing has become more crucial toward building a successful digital brand. Prior to the internet, the use of video in a marketing campaign meant that you had to produce an ad that would then run on TV or Cable.  In doing so, you really had one of two options. Well in some markets you had these two options. The first is to use the TV or Cable’s own production department to make an ad for you. This typically meant that you would end up with a PowerPoint Slideshow  with bulleted text and a logo, type of ad which in my opinion is about as compelling as say chewing on tin foil. Still today, you see these type of ads all over small market television and cable stations… Option two would be to hire a video production agency to help you put an ad together. The combined expense of producing the video ad and then buying the television or cable spot made it hard for many small businesses and organizations to even consider this as a possible marketing strategy. Fast Forward to Today and Thanks to Technology Advancements…anyone and just about everyone can leverage video marketing through YouTube and other channels. And if you’re interested outsourcing the video production you now don’t have to spend a ton of money on video production.  In fact, MediaOnQ has 30-Second video ad packages that start at around $900 for a fully produced spot. So we’ve come a long way. OK - So what makes online video marketing so powerful? The key is in the way that people interact with the content. Here’s what I mean. Let’s say that you’re looking for information on that Christmas present you’re getting for your loved one. If both of the following offered the same information… Would you be more likely to read a blog post or would you be more likely to watch a video? Research tell us that only 2 out of 10 or 20% of web visitors will read text on a web page but 8 out of 10 or 80% will watch a video containing that same content. You may have heard that visitors who watch a video on your website typically stay 2 minutes longer on that website. But did you know that because they stick around longer, they are also 64% more likely to purchase from you? And when you ad video to a web page, you increase it’s chance of ranking on page-one of Google’s results by 50%. Hopefully some of this research inspires you to add video marketing to your efforts. Let’s go over some types of marketing videos and possibilities, keeping in mind that sky really is the limit here. So one approach might be to Tell a Story. Just so that we are all clear here, this is not the famous elevator pitch type of story, but rather the type of story that your audience wants to hear. When you focus on the benefit to your audience, you are more likely to create that emotional connection and reaction with your video. There are two videos that come to mind which in my opinion did a great job at telling a story. The first is the Built in Detroit campaign that Chrysler launched around 2012. You may’ve noticed that they’ve continued to build on it since then… The second is another car brand. Ford switched it up in 2013 by treating their video commercials into mini-movies or short stories.  One of the most memorable spots for me is where the women break into the guy’s apartment to get a painting…they get the painting and get away in a Ford…in the end it was her painting anyway. Even though I work in the industry, I don’t typically remember Television Commercials with that level of detail… You could also offer a video testimonial and combine it with the story telling. Testimonials tend to work well for attorneys, accountants, dentists and other healthcare professionals. Another type of video that you might consider is one that showcases your strengths. A product or service demo is a quick way for you to show your audience visually what exactly you and your company can do for them. At MediaOnQ we’ve seen success around videos that get to the point quickly.  So unlike story telling you need to be concise and quick with your message.  Oh and don’t get me wrong, you should still provide some level of entertainment. I mean, you would not want to have someone simply reading off bullet points on a product or service in front of a camera. Another approach could be a straight forward sales pitch.  Give your customers a run-down on what your product or service has to offer.  The goal is to generate interest by showing your audience how your product or service will benefit them or how you stand out from your competitors. A quick example of this type of approach would be the various auto insurance commercials that we often come across.  They have a service which is packaged as a product and then they focus on price, while some of their competitors focus on the service after the sale… If you have a product or service that is in development, then you might want to create a teaser. A teaser would allow you to show short highlights of the product or service. Giving the audience enough to get them interested in the product or service but also allowing you room to complete or modify the full version. We see examples of this type of video in movie trailers or with video game trailers. The objective is to create buzz around the announcement or launch date. These are just a few of the types of videos that you might consider producing for your company and of course you would be able to mix and match any of these to best suit your offerings. There are a few things to keep in mind when coming up with the video concept and message. You’ll want to determine if the video will target your existing customers or will it target your prospects? And keep in mind that all videos should strengthen your brand. So now I want to share that video creating resource that I mentioned earlier. MediaOnQ’s Brand Promise is to help you - that’s all of our customers and audience, compete in today’s web economy. So, we’ve started to put together a series of How To videos on Video Production and Post Production which are now available on our YouTube Channel. We currently have 6 videos in that play list covering topics like How To Shoot Better Video With Your iPhone, Video Concept and Production Principles, How To Set Up a Video Shoot Location and How To Shoot for the Edit. You will find a link at taking you directly to our YouTube page so that you can access these videos and I will also include a link in the show notes. We plan on continuing to build this collection to cover more video production and post production topics to include color grading and video marketing techniques. If you have a suggestion as to what kind of video would be helpful to you and your business please email us at . We’ve decided to expand on our brand’s promise beyond this podcast as a way to give thanks to our community.  We’re really excited to see where this goes and hope that some of these tips are useful in your own video marketing strategy. Also, it is worth mentioning that if you would rather look for these videos directly on YouTube, you’ll want to search for MediaOnQ or CarlosQ00 (zero, zero) so you can get to them quickly. Apparently my full name is fairly common… So now let’s talk for a moment about a Viral Video Campaign… Many of our clients always associate web video with viral video.  Unfortunately going viral is not easy. If it was, everyone would do it. I’m bringing this up because like all things, it takes time to build a community…so if your videos don’t instantly hit the hundreds or thousands of views…don’t give up. Now, a viral video does not have to be edgy. So if you have a conservative brand or product you can still go after producing a viral video. So once you’ve set your sights on viral video marketing you will want to include these three components to help increase the chance that your video will go viral. Be Funny because what is mostly shared is typically funny or amusing in some way. Be Interactive so when you receive feedback or any type make sure to respond as this means that viewers are engaged. Be Relevant people care about issues and things that matter or are happening in the world today. When a video speaks to those issues in a fresh new way, viewers tend to respond. While you may not end up with the new viral sensation, that fact that you created a marketing video that speaks to your customer base or target audience; will in itself be a great way to increase your visibility and it will provide a unique way for you to connect with your prospects. If you use YouTube or Google+ you probably heard or noticed that YouTube comments are now Google+ comments. If you want to comment on a YouTube video, you have to have a Google+ account. This in my opinion gives videos that added boost from the Google+ community because now when someone makes a comment it is posted in their own Google+ page as well as on the Video’s YouTube page…generating more exposure for that video. Not everyone views it that way and some are even a bit upset about the merge. Obviously, everyone is entitled to their own opinion and I respect that. He is my take on this whole thing. We know that Google owns Google+ and YouTube. We also know that they offer the Google+ community and YouTube service free of charge to all of us. Frankly Google can and has done whatever Google wants to do with their own properties. If any of us don’t like it we have the right to opt-out and not participate. Personally, I am thankful for having access to FREE resources like YouTube as I believe that they have helped my company and many of my clients. If you’d like to share your thoughts you can email me at or comment on the podcast show page at . We’ve covered different types of video marketing approaches, talked about the new video production and post production resources on our YouTube channel and discussed vital components of viral videos. I hope that you found this information helpful.  Please subscribe on iTunes and leave us a review as this helps ensure that others who may benefit will find this podcast. As always, your feedback is appreciated so if you’d like to suggest a topic for discussion on a future show please email us at If you’re in the States, I hope that you have a great Thanks Giving.  And if you’re outside of the United States I hope that you too enjoy the rest of your week. Join me next week where we’ll continue to discuss digital media branding and marketing techniques to help you compete in today’s web economy. Until next time, I’m Carlos Quintero.  Thank You for listening.