Podcasts about dig insights

On this episode, host Sima Vasa talks to Ian Ash, Co-Founder of Dig Insights, about the intersection of AI and market research, the evolution of Restech, and the importance of balancing technology with human expertise. With over a decade's experience leading Dig Insights, Ian shares his perspective on how AI reshapes research processes and why human oversight remains critical. He reflects on the parallels between storytelling in comedy and storytelling in research, emphasizing that whether it's data or humor, connection and clarity are the keys. Key Takeaways: (02:09) Dig Insights' journey from startup to private equity-backed growth. (05:35) The importance of maintaining research rigor despite industry pressures. (08:10) Large scales don't guarantee better insights, just higher correlations. (12:22) Swiping-based surveys introduced choice and engagement. (15:46) Research needs exist along a flexible service continuum. (18:40) Effective AI requires context and customization. (20:22) Synthetic data performs better in sentiment analysis than research. (25:22) AI accelerates research by automating data interpretation. (28:08) Ian's passion for stand-up comedy and life beyond market research. Resources Mentioned: Upsiide by Dig Insights Scott Galloway's Website Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

Meagan opens up about the complexities of managing a marketing team with diverse roles and responsibilities. She reveals how her approach to communication has evolved, emphasizing the importance of aligning team efforts with overall corporate objectives through OKRs (Objectives and Key Results). Discover how Meagan balances the noise of constant feedback and maintains team morale by ensuring that team members focus on what they can control.

Ian Ash is Co-founder of Dig Insights, a tech-enabled insight and strategy consultancy on a mission to help insights teams answer the question "what next?" He is the Creator of Upsiide, an innovation insights platform that allows researchers and marketers to test ideas, concepts, and communications in a fast, clever, and cost-effective way. Ian has over 20 years of experience leading large-scale international market research projects across different industries. He provides his clients with expertise in brand valuation, data mining, customer segmentation, market optimization, concept testing, and usage and attitude studies. In this episode… In today's rapidly changing business world, innovation is the cornerstone for staying ahead of the competition. However, an overabundance of ideas can make it challenging for brands to determine which ones will be the most effective. Market researcher Ian Ash suggests that entrepreneurs can leverage the power of data analytics to make informed decisions about which innovative ideas to pursue. He shares his journey developing a SaaS product that offers a solution for global brands looking to unlock their next route to business growth. Ian explains how the service helps entrepreneurs test new products, services, communication, features, and designs cost-effectively and cleverly, making it a valuable tool for companies of all sizes. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, featuring Co-founder of Dig Insights and Creator of Upsiide, Ian Ash. They discuss Dig Insights and the genesis of the Upsiide platform, its use cases, and its survey on brand stances on social issues, with insights on political leanings and consumer preferences.

Culturally relevant branding might be one of the coolest things you'll learn about this week. This week Jess is joined by to Patrick Douville, Senior Global Manager of Lifestyle & Luxury, at Hyatt Hotels Corporation. Dig into the world of hospitality innovation as they explore the groundbreaking “Culture Lives Here” program for the Thompson brand, where diverse culture shifters collaborate across cities, creating unique live experiences. Tune in to learn: All about the “Culture Lives Here” program and how they've creating Thompson hotels a cultural home base for creativesNavigating the challenges of content creation and how to convey authentic stories in the current content-saturated environmentThe future of travel and marketing --------------Subscribe to our podcast on your favourite platforms:Apple PodcastsSpotifyGoogle PodcastsAmazon MusicOther platformsHave ideas for our next episodes? Connect with Emma, Content Marketer at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:LinkedInWebsite

This week Jess is speaking to Lucienne Castillo, Senior Director of Consumer Insights and Strategy at Pabst Brewing Company. Blending nostalgia with cutting edge concepts, Pabst is bringing back to life Not Your Father's Soda Pop. From the initial spark of inspiration to navigating the dynamic landscape of the beverage industry, Lucienne takes us through the journey of how Not Your Father's is inserting itself back into the world of hard sodas better than ever. Tune in to hear: How Pabst is revitalizing an existing brand and the importance of learning from past experiences in bringing the product to market Lucienne's insights on the balance between innovation and staying true to the core of the business through thoughtful and strategic innovation How consumer feedback, preferences, and the process of  ideation and testing underscores the consumer-centric approach in developing and launching a product --------------Subscribe to our podcast on your favourite platforms:Apple PodcastsSpotifyGoogle PodcastsAmazon MusicOther platformsHave ideas for our next episodes? Connect with Emma, Content Marketer at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:LinkedInWebsite

Who doesn't need to hear a fresh perspective on leadership and customer experience? Join Jess as she delves into the dynamic world of digital transformation and customer-centricity with Betsey Chung, a seasoned leader in global marketing and digital strategy. In this episode, Jess uncovers Betsey's unique journey from CFO to CMO and her insights gained from diverse experiences at top organizations like TD Bank, American Express, and BMO. Together, they explore the importance of vision in driving customer experience, the power of personalized solutions, and the key milestones in measuring success. Tune in to uncover:* Betsey's personal journey and lessons learned in leading brands with customer experience at the core* Innovative approaches to understanding and optimizing customer experience* The intersection of financial education and customer advocacy in a changing economic landscape* Inspiring leadership principles and the importance of advocating for teams--------------Subscribe to our podcast on your favourite platforms:Apple PodcastsSpotifyGoogle PodcastsAmazon MusicOther platformsHave ideas for our next episodes? Connect with Emma, Content Marketer at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:LinkedInWebsite

Did anyone say rebrand? Allow us to reintroduce you to Swanson Health, a 50-year-old brand pillar in the vitamin, minerals, and supplements industry.On today's episode, Jess digs deep into the rebrand of Swanson Health with their Senior Vice President of Marketing, Erin Del Ponte. When does a brand know it's time for a rebrand? What are the different components to tackle? And how do you know that a rebrand is successful? These are all questions we're going to tackle in today's episode.Tune in to learn: The full Swanson Health brand refresh journey and what made it a successWhat transparency in leadership can do to foster a collaborative environmentThe future of the Vitamin, Mineral, and Supplements industry Check out Swanson Health's new brand video, “You Be Well, Now” here: https://www.youtube.com/watch?v=mtAXlEpYOj8--------------Subscribe to our podcast on your favourite platforms:Apple PodcastsSpotifyGoogle PodcastsAmazon MusicOther platformsHave ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:LinkedInWebsite

On this week's episode of the podcast, Jess sits down with Michael Nevski, Director of Global Insights at Visa. Learn all about Michael's background in marketing, client insights, and product management. We dig into the creation and impact of Visa's Spending Momentum Index (SMI), a new way to learn and understand the health of consumer spending and their impact in driving economic trends. Tune in to learn: How SMI was created from start to finish, from a concept to launch How collaboration and education were key in overcoming barriers and gaining stakeholder support The impact of uncertainty, inflation, and global events on the insights industryFind us wherever you listen to your podcasts. --------------Subscribe to our podcast on your favourite platforms:Apple PodcastsSpotifyGoogle PodcastsAmazon MusicOther platformsHave ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:LinkedInWebsite

First episode of the new year! Happy 2024 everyone. In today's episode, Jess speaks with Jill Boyce, a seasoned insights expert and former Head of Insights at Campbell's and J.M. Smucker. Jill takes us through the journey from start to finish, of the innovative and strategic creation and launch of Folgers 1850. Tune in to learn: How their smart strategy of incorporating insights from brand, portfolio, and category led to the creation of Folgers 1850 The importance behind carving out a new brand identity for Folgers 1850 separate from the parent brand of FolgersThe successes and setbacks that happened during the launch showcasing the importance of adaptability and team agility in switching strategies for market success --------------Subscribe to our podcast on your favourite platforms:Apple PodcastsSpotifyGoogle PodcastsAmazon MusicOther platformsHave ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:LinkedInWebsite

Can incentives lead us down unexpected paths? In this week's episode, we have the privilege of hosting Uri Gneezy, a distinguished economist and the author of "Mixed Signals." Gneezy guides us through the intriguing realm of incentives, elucidating their profound influence on consumer behavior. He underscores the paramount importance of aligning incentives with desired outcomes, highlighting potential pitfalls arising from conflicting signals within organizations. Drawing upon concrete examples, Uri reveals how incentives can produce intricate, sometimes counterintuitive results. Furthermore, he explores the role of A/B testing in optimizing incentive structures and preventing their exploitation. In a thought-provoking exploration, Gneezy also delves into the ethical considerations surrounding generative AI. He urges businesses to adapt while acknowledging the evolving landscape of human capabilities.You can reach out to Uri on LinkedIn. Many thanks to Uri for being our guest. Thanks also to our producer, Natalie Pusch; our editor, Big Bad Audio; and this episode's sponsor, Dig Insights.

Data pulses at the core of healthcare, driving faster, more accurate diagnoses.In this episode, we're joined by Miranda Mapleton, CEO of White Swan, a charity leveraging technology and data science to transform healthcare. She expounds on how a strong, clear mission is critical for guiding any organization, as it clarifies purpose and directs efforts. The charity's robust volunteer network—over 130 strong worldwide—is a testament to the power of this mission, as these dedicated individuals bring their varied expertise to support those struggling with undiagnosed health conditions. She shares compelling stories of how their work has already made strides in speeding up diagnoses and enhancing patient care, emphasizing the charity's careful balance between leveraging data for good while rigorously maintaining user privacy by using only anonymized, public data. You can reach out to Miranda on LinkedIn. Many thanks to Miranda for being our guest. Thanks also to our producer, Natalie Pusch; our editor, Big Bad Audio; and this episode's sponsor, Dig Insights.

Want to learn how one of the most well known international QSR brands stay on top of innovation? Join us as host Jess delves into the delectable world of food innovation with the Chief Food Innovation and Quality Officer of Pizza Hut International. With over 50 new culinary creations every year, they consistently redefine the QSR industry's limits, ensuring their place at the forefront of innovation. In this episode, you'll discover: Pizza Hut's four D's of innovation The secrets behind crafting iconic menu items How innovation fuels success in the food industry --------------Subscribe to our podcast on your favourite platforms: Apple Podcasts Spotify Google Podcasts Amazon Music Other platforms Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here: LinkedIn Website

Where does authentic connection fit in a data-driven world?In this week's episode, we chat with Robyn Rouse from Vital Findings, a distinguished qualitative researcher and a 2023 Greenbook Future List Honoree who emphasizes the centrality of genuine human connection in her work. As she delves into the nuances of tailoring research methods to clients' needs, Robyn also highlights the symbiosis of design in effectively conveying findings. Exploring the future, she touches upon the intriguing possibilities of AI in research and its accompanying challenges. Beyond the mechanics of research, Robyn reflects on her personal journey, the gratification derived from connecting with people, and the necessity of emotional resilience in the industry. You can reach out to Robyn on LinkedIn. Many thanks to Robyn for being our guest. Thanks also to our producer, Natalie Pusch; our editor, Big Bad Audio; and this episode's sponsor, Dig Insights.

Have you ever wondered where some of the best ideas originate?Join Jess Gaedeke, Chief Revenue Officer (CRO) at Dig Insights, as she takes over her new role as host of Dig. In this episode, Jess engages in a captivating conversation with Oksana Sobol, the Sr. Director, Insights Lead at The Clorox Company. Together, they dive into the fascinating world of innovation behind Clorox's new Free & Clear line, sharing real-world experiences and exposure that can inspire your professional life.Tune in to learn all about how the real world immersion is such an important component in product innovation.--------------Subscribe to our podcast on your favourite platforms: Apple Podcasts Spotify Google Podcasts Amazon Music Other platforms Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here: LinkedIn Website

How do industry leaders master the art of management?In this episode, Rick Kendall, with his background at HBO, unravels the art of successful management and the nuances of understanding subscriber behavior. He highlights the value of strategic studies, illustrating how HBO leveraged them to optimize decision-making. Rick shares a captivating study on dual HBO and Showtime subscribers, shedding light on the importance of choice and variety in content consumption. But it's not just about studies: Rick delves deep into rethinking subscriber retention, underscoring the need to question and reassess ingrained assumptions. As we dive deeper into the conversation, there's a clear call to arms for managers everywhere: keep learning, stay curious, and always challenge the status quo. Tune in to acquire essential strategies and skills that promise to enhance your approach to management. For an extended journey into management excellence, don't miss Rick's podcast, "Management Mastery."You can reach out to Rick on LinkedIn. Many thanks to Rick for being our guest. Thanks also to our producer, Natalie Pusch; our editor, Big Bad Audio; and this episode's sponsor, Dig Insights.

"So how do you build a B2B podcast?"When we embarked on this podcasting adventure over two years ago and launched Dig In, our aim was clear: to get the inside scoop from some of the biggest marketing and research professionals and to understand the everyday challenges they face. It quickly became a powerful channel, offering invaluable insights into the pulse of the industry.In our latest episode, our VP of Marketing Megan Healey and Chief Revenue Officer, Jess take us on a journey reflecting on the incredible learnings from over two years of our podcast venture.As we gear up for an exciting Season 2, we're redefining our approach. We're not just telling stories; we're uncovering the story behind the story. We want to explore the setbacks, the hurdles, and the moments of triumph that define the journey of launching a brand or a campaign. It's a deep dive into the intricacies of innovation, perfect for anyone passionate about business growth and breakthrough strategies.--------------Subscribe to our podcast on your favourite platforms: Apple Podcasts Spotify Google Podcasts Amazon Music Other platforms Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here: LinkedIn Website

Imagine a healthcare industry where innovation thrives through diversity.In this episode of the Greenbook podcast, Dan Fitzgerald, CEO of Apollo Intelligence, joins us to delve into the vital role of diversity and inclusion in research. We explore the necessity of supportive environments and diversity action plans in research and clinical trials. Dan underscores his commitment to fostering teamwork and continuous improvement within his organization. The discussion delves into methods for effectively engaging diverse audiences, highlighting technology, community engagement, and collaboration with underrepresented groups. We also discuss the future of the industry, focusing on advancements in machine learning, behavioral insights, and strategic partnerships.You can reach out to Dan on LinkedIn. Many thanks to Dan for being our guest. Thanks also to our producer, Natalie Pusch; our editor, Big Bad Audio; and this episode's sponsor, Dig Insights.

"How can you navigate the fine line between disruption and destruction?"Paul Gaudette, CEO and co-founder of Dig Insights, engages in a captivating conversation with Melinda Lehman, founder of the strategic innovation design firm Gig Inc. Together, they explore the fascinating world of innovation.Tune in to learn: Best practices for innovating within your specific market Strategies for creating innovations that propel and disrupt the market, without causing destruction The art of adapting to market changes and incorporating them into your brand's innovation journey. ----------Subscribe to our podcast on your favourite platforms: Apple Podcasts Spotify Google Podcasts Amazon Music Other platforms Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here: LinkedIn Website

Are we asking the right questions?In this week's episode, Lorin Drake, Consumer Insights Strategist at Publix Super Markets, joins us to discuss the evolving role of surveys and their fusion with qualitative and unstructured data. We delve into their enduring importance, exploring the challenges and potential of integrating open-ended questions, and examine the impact of prompt engineering on AI models like ChatGPT. Lorin envisions a future where AI generates visual content based on prompts but underscores the indispensable role of human creativity.You can reach out to Lorin on LinkedIn. Many thanks to Lorin for being our guest. Thanks also to our producer, Natalie Pusch; our editor, Big Bad Audio; and this episode's sponsor, Dig Insights.

Why did Dig Insights, a consumer insights agency, hire a Chief Revenue Officer to fuel their growth? We spoke to CEO Paul Gaudette and new CRO Jess Gaedeke to ask that very question. Listen in to learn:- How (and why) we're evolving the seller-doer model- What was important when hiring for this role- What the future of Dig Insights looks like ----------Subscribe to our podcast on your favourite platforms: Apple Podcasts Spotify Google Podcasts Amazon Music Other platforms Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here: LinkedIn Website

The future of CX is here, and it's powered by AI.In this week's episode, Jeannie Walters, CEO of Experience Investigators, joins us to discuss the dynamics of customer experience, AI, and leadership. From ChatGPT's revolutionary conversational capabilities to the importance of customer understanding, we explore how organizations can bridge the gap between digital and real-life customer interactions through an omnichannel approach. Discover how AI can empower leaders to make informed decisions and drive meaningful change, all in pursuit of enhancing customer interactions and gaining deeper insights at the C-suite level. Tune in for a journey into the future of CX, where challenges like AI selection and ethical data collection are met head-on, guided by visionary leadership.You can reach out to Jeannie on LinkedIn. Many thanks to Jeannie for being our guest. Thanks also to our producer, Natalie Pusch; our editor, Big Bad Audio; and this episode's sponsor, Dig Insights.

Struggling to maintain your mental equilibrium in the fast-paced world of entrepreneurship?In this episode, we're joined by Neil Seeman, author of Accelerated Minds, to delve into the crucial connection between mental health and entrepreneurship. Neil emphasizes the significance of establishing a supportive community with like-minded peers. He shares insights into techniques such as journaling and cognitive behavioral therapy to help you maintain your mental well-being. Neil's vision calls for a shift in the prevailing narrative of entrepreneurship, emphasizing long-term goals and societal impact, with leaders who actively promote empathy and provide mental health support within organizations. Join us as we explore this often overlooked aspect of professional and personal balance, offering a roadmap to achieving a resilient and balanced entrepreneurial life.You can reach out to Neil on LinkedIn. Many thanks to Neil for being our guest. Thanks also to our producer, Natalie Pusch; our editor, James Carlisle; and this episode's sponsor, Dig Insights.

What can brands do to navigate consumer distraction?Taking a different path on this week's #DigIn episode, we're bringing you all of the insights from our Second Screen Culture study. @Gillian Geddie, associate VP at Dig Insights shares how consumers are engaging with their phones and other devices, how multi-device usage impacts online purchasing behaviors, and what advertisers can do to appeal to distracted consumers.Listen in to learn: The impact of multitasking on our brains Exploring the different usage groups and how to attract their attention Understanding multiple screen usage How multi-device usage is impacting online purchasing behaviors How to capture consumer attention quickly, along with the top results from a recent survey on what companies are doing correctly to be memorable ----------Subscribe to our podcast on your favourite platforms: Apple Podcasts Spotify Google Podcasts Amazon Music Other platforms Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here: LinkedIn Website

“Do you feel like we have gotten to a place where the Chatbot can ask questions in the right way in the right context?” The answer is yes.In this week's episode, Meagan hosts a panel with Mike Stevens (Founder of Insights Platform), Kathy Cheng (Founder of Nexxt Intelligence), Joel Anderson (EVP of Advanced Analytics at Dig Insights), and Julien Naggar (VP of Dig Insights). The panel discusses the impacts AI has on the market research industry, areas where AI is needs improvement, and tips that produce reliable and efficient results.Tune in to learn: The comparison between human generated ideas and AI generated ideas Areas where AI needs to improve to become more mature How workplaces are adapting to the adoption of AI in their workflow Tips to leveraging tools and making it understandable ----------Subscribe to our podcast on your favourite platforms: Apple Podcasts Spotify Google Podcasts Amazon Music Other platforms Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here: LinkedIn Website

“Why is there a desire to reframe business growth?”This week Nick Graham, Global Head of Insight of Mondelez, joins guest host Michael Edwards, Co-Founder and Chief Growth Officer of Dig Insights, to discuss reframing new business growth, changing the view on specific product categories, and shifting the way of doing innovative research.In this episode we discuss: How to reframe new business growth in a category mindset industry Benefits and challenges of changing the perspective lens on the category that companies operates in How the shift in mindset has affected how Mondelez does innovative research How reframing can open up new opportunities in terms of the product (ex: wrapping of chocolates represent gift giving) The impressive career path with companies like PepsiCo and Unilever that brought Nick to Mondelez ----------Subscribe to our podcast on your favourite platforms: Apple Podcasts Spotify Google Podcasts Amazon Music Other platforms Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here: LinkedIn Website

"In an increasingly crowded space, how do you build successful D2C brand?"In this weeks episode of Dig In Meagan is joined by Kyle Widrick, CEO, Win Brands Group to talk all things D2C, brand building, and entrepreneurship.Listen in to hear about:- Amazon v Shopify, and which platform works when- Being a category leader- The phases of D2C growth----------Subscribe to our podcast on your favourite platforms: Apple Podcasts Spotify Google Podcasts Amazon Music Other platforms Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here: LinkedIn Website

"How can we reinvent old school PR so that it is both fun and effective?"Amanda Alvaro, President and Co-Founder of Pomp & Circumstance, joins guest host Paul Gaudette, CEO of Dig Insights, to bust some myths about PR, talk creativity, and discuss what makes a campaign effective.In this episode we cover:- How brands are stretching marketing dollars with launch events- How to know if a creative campaign will be effective- How PR is so much more than a press release----------Subscribe to our podcast on your favourite platforms: Apple Podcasts Spotify Google Podcasts Amazon Music Other platforms Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here: LinkedIn Website  

"How can you build customer loyalty?"Lia Grimberg, Principal and Consultant at Radicle Loyalty and Marcie Connan, EVP at Dig Insights, join Meagan this week to talk about Canadian Tire paper money, the Prime examples of loyalty programs, all things customer loyalty. In this episode we cover: How to encourage customer behaviour through loyalty programs What customers value from brands The consumer experience of loyalty programs ----------Subscribe to our podcast on your favourite platforms: Apple Podcasts Spotify Google Podcasts Amazon Music Other platforms Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here: LinkedIn Website

"How can you predict what the next hot topic will be with the data that is available to you today?Joanna Lepore, Global Foresight Director at McDonald's and host of Looking Outside joins us this week to talk about insight vs foresight, her unusual path to becoming a Foresight Director, and shares a frankly impressive number of facts off the top of her head. In this episode Joanna tells us about:  How to use foresight for strategic planning How insight and foresight functions differ, and how they are similar How you can use historical data and emerging data together to paint a fuller picture Check out Joanna's podcast Looking Outside--------------Subscribe to our podcast on your favourite platforms: Apple Podcasts Spotify Google Podcasts Amazon Music Other platforms Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here: LinkedIn Website

Dig Insights is a tech-enabled insights and strategy consultancy that helps clients with custom research needs across the innovation lifecycle. And when Dig Insights rebranded, its innovation insights platform — Upsiide — needed to feel harmonious with the new brand, but still maintain its own identity. Focus Lab CEO Bill Kenney chats with Dig Insights' VP of Marketing Meagan Healey about this unique challenge, our work together, and internal alignment. Check out Dig Insights at diginsights.com - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.

"How do you make a global brand work in hyper localized markets?" Sarah Soteroff, Sr PR Manager (US & Canada) at Too Good To Go joins us this week to talk about the food waste revolution, hyper localized comms, and bringing a European concept into a North American market.In this episode Sarah tells us about: Educating consumers on food waste via promoting cost savings Working across B2B and B2C How motivations for purchase differ between geographies --------------Subscribe to our podcast on your favourite platforms: Apple Podcasts Spotify Google Podcasts Amazon Music Other platforms Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here: LinkedIn Website

“How do I make sure that the insights I need are what I end up with at the end of a project?” We've been getting this question since the business started, so we turned to our founders for answers. In this week's Dig In founders' chat, Dom, Michael, Paul and Ian explore the benefits of working with agencies and consultancies. They also nerd out a little bit, sharing their tips for specific methodologies and research needs to ensure high-quality outcomes. Tune in to learn more about: • Whether or not research accreditation even matters anymore • Why some types of research should never be automated (and why) • What types of research often go wrong and how to avoid it • How we can get better quality research regardless of the project • How companies should improve their offerings as more research becomes self-service and automated--------------Subscribe to our podcast on your favourite platforms: Apple Podcasts Spotify Google Podcasts Amazon Music Other platforms Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here: LinkedIn Website

To understand what our latest Dig In guest does, you just need to read her LinkedIn description: “I am obsessed with what's in your trolley and why!”. Ella Jackson is a category insight expert. After spending a decade at FMCG/CPG giants like Unilever and Mars, Ella started her own business. She spends her time working with brands that need to better understand their category and effectively sell their products into retailers. In this episode, Ella talks about her work and how she creates an impactful sell story for these clients. Tune in to learn about:  Best practices for companies, both large and small, when trying to sell into retailers  How to adapt a sell story depending on the size and stage of your business  Lessons learned from her experience at companies like Unilever and Mars  How to approach the balance between digital and in-person data  Tune in wherever you get your podcasts and don't forget to subscribe to Dig In for more inspiring insights stories.--------------Connect with Ella on LinkedIn and check out May Insight's website.Subscribe to our podcast on your favourite platforms: Apple Podcasts Spotify Google Podcasts Amazon Music Other platforms Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here: LinkedIn Website

This week, we had the pleasure of chatting with Febronia Ruocco about what it means to be an effective and empathetic leader in insights. Febronia has spent 20 years working in insights at and for some of the most well-known and well-respected global brands. In this episode, she shared her experience consulting with established enterprise organizations in food & beverage and consumer packaged goods more generally.Tune in to learn more about: • Febronia's career journey from learning languages to marketing to consumer insights • How her experience across multiple industries helps her stay flexible in every project • What being an empathetic leader means for her and how to be a “heavy-hitter” • What Febronia loves about her mentorship work and her advice for researchers looking to up their game Listen to the full episode now on our podcast, available on all major platforms.--------------Connect with Febronia on LinkedIn.Subscribe to our podcast on your favourite platforms: Apple Podcasts Spotify Google Podcasts Amazon Music Other platforms Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here: LinkedIn Website

#ResTech continues to create new opportunities for market researchers. But, it's way more useful if it's paired with human expertise and guidance. Patrick Lambert knows this all too well. As our VP of Customer Experience, Patrick's primary role is to help our clients get the most out of Upsiide by creating innovation research programs that are customized to their exact needs.In this episode, Patrick gives us a glimpse into what works and what doesn't when it comes to implementing a research program at a big org. If you're someone who wants to know how to adapt a restech platform to your companies exact needs, this episode is for you. Some things we cover: • What pain points stakeholders usually have and how Patrick's team helps them become successful • The things that determine whether a restech platform works (or doesn't) • Patrick's predictions on how restech will evolve in the future Tune in now to find out more.--------------Subscribe to our podcast on your favourite platforms: Apple Podcasts Spotify Google Podcasts Amazon Music Other platforms Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here: LinkedIn Website

Gone are the days when researchers could compile all of their recommendations and findings into a single report and call that success. Expectations have changed, and understandably so - that's what this week's episode of Dig In is all about. In our second instalment of Founders Chat Dom, Michael, Paul and Ian get to the heart of why expectations for data storytelling have changed in the industry, how we approach the practice of storytelling to get our clients what they truly want, and speak to the impact of technology on visualization and storytelling. Tune in to learn:  Why data storytelling matters more now than it used to What effective data storytelling looks like right now Practical tips to improve your data stories How we've built our reports in Upsiide to align with our perspective on proper storytelling How we approach data storytelling at Dig when working with clients  Be sure to give the episode a listen, even if it's just to hear the four of them poke fun at each other for 40 mins.--------------Subscribe to our podcast on your favourite platforms: Apple Podcasts Spotify Google Podcasts Amazon Music Other platforms Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here: LinkedIn Website

All hands on deck! In this week's episode of Dig In, we're chatting to a seasoned researcher that recently went in-house. We'll be talking all things ‘how to' when it comes to making that transition. Jake Pryszlak is an Insights Manager at SailGP, a sailing sports and entertainment platform that specializes in organizing thrilling races around the world. In this brand-new episode, Jake walks us through: • His previous work and how he ended up in the sailing industry • Why he believes researchers should treat reports as a piece of content and how he does it in his daily work• What he does at SailGP and how he uses insights to raise awareness around the business and the sport • What matters most when choosing agencies and providers (and why he believes in looking at the company's roadmap when making a decision) We think you'll enjoy this episode boatloads, so be sure to tune in wherever you get your podcasts!--------------Connect with Jake on his LinkedIn.Subscribe to our podcast on your favourite platforms: Apple Podcasts Spotify Google Podcasts Amazon Music Other platforms Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here: LinkedIn Website

This week's Dig In guest is the self-proclaimed “first member of the Dig Insights fan club”. Perhaps more importantly (at least for Dig In listeners!), she's a veteran in the insights and CPG space with a wealth of knowledge to share about how to grow insights functions from the ground up.This week, Michelle Gansle - Vice President of the Global Insights & Analytics team at McDonald's - joins us to chat all things consumer research

Back at the beginning of September, we announced that Beringer Capital acquired a majority stake in Dig Insights. The news left some people wondering what it means for Dig, why private equity (or even what is private equity), and why now?Luckily, Gil Ozir (a Managing Partner at Beringer Capital) joined the pod to walk through some of these questions.Tune in to learn:• What private equity actually is• Why private equity has been active in the insights space• How the partnership between Beringer and Dig makes us all stronger• The growth potential in the insights spaceWhether you just want to learn more about Dig Insights and Beringer Capital's partnership or if you've ever wondered about private equity and what it really means, this is the episode for you.--------------Subscribe to our podcast on your favourite platforms: Apple Podcasts Spotify Google Podcasts Amazon Music Other platforms Have ideas for our next episodes? Connect with Meagan, our Senior Marketing Director on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here: LinkedIn Website

Want a standing invitation to every party? Your wish is our command. Actually, it's at the generous command of Paul Gaudette, CEO and co-founder of Dig Insights. Priscilla McKinney, CEO and Momma Bird, talks shop with Paul about tech-enabled consumer insights. As Dig Insights is one of the fastest growing consumer insights companies in Canada and is often listed as one of the most innovative research companies globally— Paul is definitely someone who talks the talk and walks the walk. He also, quite literally, has extended an invitation for you to attend any Dig Insights party he throws. Toss some confetti and pop that champagne! While there was no imbibing on the podcast, Paul ceremoniously pulled back the curtain on tech-enabled consumer insights and about what innovation means to him and his company. Innovation isn't one-sided. It's two-sided. Consider the consumer experience and the client experience. Ask the right questions. Speak to people as if they are normal people. Using relevant language is key. If you're just beginning to dip your toes into the world of research or if you're trying to find a way to get comfortable with tech platforms, Paul has amazing advice to offer you. And it's simple. Painfully simple. Learn the fundamentals and remember that you yourself are a consumer! You don't just have to put yourself into the shoes of the consumer, you are a consumer. Think about what you do, what challenges you face, and how you'd respond to questions when asked. Are we right or are we right? Painfully simple. For more tips, tricks, and downright great advice, make sure you subscribe to the Ponderings from the Perch podcast. And make sure to tune into the Dig Insights Podcast!  Shoutout to our sponsors Cloud Research and AG Access! 

This week we talk about new investments in DIG Insights, insights tools for Amazon sellers, and benchmarks at Qualtrics along with a ton of mid-term election polls. For halftime, we dive into what are the best cookies in the world.

Welcome to today's illuminating episode of Data Gurus, recorded live at IIEX in Austin, Texas! Sima is happy to have Paul Gaudette, CEO of Dig Insights, joining her to talk about innovation! There are many opportunities for innovation right now. However, founders of companies are concerned about failure because 80% of the 600,000 new products and CPG launched each year fail, and 50% of all new businesses fail by year three. Dig Insights Dig Insights is a consultancy that has been around for twelve years. They built their own innovation software to assist their clients with innovation exercises and navigating their life cycles. They provide their clients with a foundational understanding of the consumer or the market and fill the gaps across the innovation lifecycle with their platform and other research solutions. Speed and agility There is a lot of pressure for innovation to get out into the market and innovations to be the first ones out. But, sometimes, large organizations get stuck in the process. So speed and agility are critical. Clients are taking more advantage of data Clients are taking more advantage of data, including survey, sales, behavioral, and social data, to find ideas and opportunities for coming up with innovations. Democratization of insights One reason companies present at AIX is that democratization of their insights function is happening across their organization. So they want to empower their internal clients with technological solutions to enable them to research independently and speed up the innovation process. Traditional companies versus smaller brands Years ago, large companies had the advantage because they had the resources, budget, and knowledge to launch new products. Now, they have to compete with many smaller and more agile direct-to-consumer brands with a constant finger on the pulse of the consumer. The stage-gate product development process Most large organizations Paul deals with still subscribe to the stage-gate product development process, but they try to speed up the process and shorten the time it takes to get a new product to market. Medium-sized companies Medium-sized companies are now doing a lot of iterative innovation, getting constant feedback, and optimizing everything before going to market. Equalizing the playing field Lately, startups have also been asking if they can leverage the Dig Insights platform to do their research. That has equalized the playing field and made the competition for larger companies even more stringent. Customer-centricity Most companies recognize that they need to talk to a younger consumer base. They have to be quick in their approach and get feedback fast. They need a way to solicit information quickly, easily, and confidently, so they are looking for innovative, fun, and robust solutions that are agile, engaging, and have a great user experience. Consumer product failures Consumer product failures tend to occur when companies start without a strategy. Or when they do not know what they want to achieve or for whom their innovation is. To overcome that, they need to use specific methodologies to get feedback from a broad audience. On the flip side Some clients want to talk to a very niched customer profile, so they tend to miss potential opportunities outside of that profile. Avoiding problems To avoid those problems, understand who your innovation is for, think broadly, and plan. The market is changing rapidly, so it is vital to think ahead and consider whether your idea will still be relevant in six months or even a year from now. Upsiide Dig Insights has built a platform called Upsiide to help its clients assess innovations quickly and intuitively. It started as a simple way to test ideas. They used the technology of swiping and trade-offs and turned it into a test for innovations. Then it evolved into a DIY innovation platform that clients can utilize independent...

We welcome returning guest Paul Gaudette, Co-Founder & CEO at Dig Insights, helping businesses turn consumer, category & brand insights into growth strategies. DIG continues to be one of the fastest growing consumer insights companies in Canada, and has been recognized as one of the most innovative research companies globally. Paul discusses the core elements of their organizational culture, leadership style, and employee engagement that continue to make DIG an employer of choice in their space and explains ways to adapt in order to serve your employees better. He also introduces their newest innovative platform, Upsiide, that helps researchers and marketers screen ideas, assess concepts, and innovate more effectively. Sponsored by Aria Benefits and Life & Legacy Advisory Group

We welcome returning guest Paul Gaudette, Co-Founder & CEO at Dig Insights, helping businesses turn consumer, category & brand insights into growth strategies. DIG continues to be one of the fastest growing consumer insights companies in Canada, and has been recognized as one of the most innovative research companies globally. Paul discusses the core elements of their organizational culture, leadership style, and employee engagement that continue to make DIG an employer of choice in their space and explains ways to adapt in order to serve your employees better. He also introduces their newest innovative platform, Upsiide, that helps researchers and marketers screen ideas, assess concepts, and innovate more effectively. Sponsored by Aria Benefits and Life & Legacy Advisory Group

With inflation hitting a 30-40 year high, consumers, brands, and everyone in between wonder how it impacts our daily lives. Marcie Connan, Executive Vice President at Dig Insights, fueled by an insatiable curiosity, led a study to find out the ins and outs of how inflation is actually impacting consumers. Ian sat down with Marcie to go over some of the top highlights we discovered as a result of this inflation study. Tune in to learn: A high-level overview of the study Consumers' emotional and behavioral responses to inflation The three primary segments we discovered Some of the most impacted and resilient product categories The silver lining some consumers have taken from this inflationary period A big thanks to Marcie and her team for putting this study together. If you want to learn more about the study or dive into how inflation has affected more than 40 different product categories, you can find the full report at https://diginsights.com/the-great-inflation-report/.--------------Subscribe to our podcast on your favourite platforms: Apple Podcasts Spotify Google Podcasts Amazon Music Other platforms Have ideas for our next episodes? Connect with Meagan, our Senior Marketing Director on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here: LinkedIn Website

We welcome returning guest Paul Gaudette, Co-Founder & CEO at Dig Insights, helping businesses turn consumer, category & brand insights into growth strategies. DIG continues to be one of the fastest growing consumer insights companies in Canada, and has been recognized as one of the most innovative research companies globally. Paul discusses the core elements of their organizational culture, leadership style, and employee engagement that continue to make DIG an employer of choice in their space and explains ways to adapt in order to serve your employees better. He also introduces their newest innovative platform, Upsiide, that helps researchers and marketers screen ideas, assess concepts, and innovate more effectively. Sponsored by Aria Benefits and Life & Legacy Advisory Group

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america  Find Paul Online: Paul Gaudette, CEO & Co-Founder at Dig InsightsLinkedIn: https://www.linkedin.com/in/paulgaudette-dig/ Company: https://diginsights.com/ Email: paul@diginsights.com Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus Full-time online Part-time online NEW FOR 2022:  If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. 

A little detour this week as Dig Insights' founders Paul Gaudette (CEO, Dig Insights), Michael Edwards (Chief Growth Officer), Ian Ash (President, Upsiide), and Dominic Atkinson (President, Dig Insights) are in the hot seat this week. Meagan sits down with them to discuss the recent refresh of Dig Insights and Upsiide. The four founders look back at some fond memories from the last 12 years, and each one shares meaningful moments and lessons learned from starting a market research agency. Tune in to learn: The Dig Insights' origin story How they leveraged technology and made use of analytics and modelling to visualize data in a more business-focused way About the most meaningful moments in Dig's history The importance of listening to your customers Each founder's predictions for the future of the market research industry These four have come a long way since starting in Michael's basement. Now that we've revamped Dig's and Upsiide's visual looks, we can't wait to see what comes next for our brands.--------------Subscribe to our podcast on your favourite platforms: Apple Podcasts Spotify Google Podcasts Amazon Music Other platforms Have ideas for our next episodes? Connect with Meagan, our Senior Marketing Director on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here: LinkedIn Website

We've brought Ed, Category & Business Insights Manager @ Olipop, back on the pod this week. Last time we covered hot topics for a growing CPG business like flavor innovation, gathering insights, and building teams. This time, we go team into omnichannel distribution and why it makes up the backbone of their business strategy. Tune in to learn: What ‘omnichannel' means at Olipop and why it's a core tenet of their strategy as a business The benefits of committing to an omnichannel distribution approach Why retail data is a bit of a “mastered science” and what types of data absolutely aren't mastered just yet What Ed and his team has discovered about how retail sales impact DTC sales, and vice versa? How Olipop structures their business insights function to drive alignment and lots of learning The new flavor Olipop is about to launch :) Show Ed some love and give this episode a listen! And if you're in the states, feel free to use his promo code ‘EDTWENTY' to get 20% off an order at drinkolipop.com.--------------We hope you like this week's chat! Don't forget to subscribe for a weekly dose of Dig In content straight to your streaming platform of choice. Transistor  Apple Podcasts Spotify Google Podcasts Visit our website to learn more about Dig Insights and follow us on LinkedIn!

Our guest today is Paul Gaudette, Founder & CEO of Dig Insights. Dig Insights was founded in 2010 and currently employs over 160 people. The business has four primary offerings delivering Market Insights, Data Science, Evaluation, and their proprietary ideation solution called Upsiide.  Paul also serves as a council member of the Ted Rogers School of Management at Ryerson University. Find Paul Online: LinkedIn: https://www.linkedin.com/in/paulgaudette-dig/?originalSubdomain=ca Company: https://www.diginsights.com/  Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus Full-time online Part-time online NEW FOR 2022:  If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com.

Will works in conversion rate optimization (CRO) for some well-known DTC brands, and having him on the podcast this week was fascinating. If you've ever wondered how you can optimize your website to drive more conversions (and bring in more sales!) this episode is for you.Tune in to this week's episode to learn: How Will uses a particular framework to address common conversion rate issues The types of research tools and methodologies Will employs to better understand consumers Which DTC companies are slaying the conversion game The specific trends in DTC that mean his line of work is particularly important right now We hope you like this week's chat! Don't forget to subscribe for a weekly dose of Dig In content straight to your streaming platform of choice. Transistor  Apple Podcasts Spotify Google Podcasts Visit our website to learn more about Dig Insights and follow us on LinkedIn!

Ian interviews Dig's resident Crypto expert and Analytics Manager, Eric Ferreira. In this interview we will cover: - Big news in Crypto including: the latest Bull Run, Dogecoin, Visa & USDC and the SEC vs. Ripple - We share the results of our proprietary Cryptocurrencies study that we conducted with 500 Canadians Make sure to visit https://app.upsiide.com/studies to find more results of the Cryptocurrencies study.

He came to business school with a few years experience as a marketing research associate. Now 20 years after graduating, Dominic Atkinson and his partners have grown a small start-up, DIG Insights, into one of the most innovative and fastest growing customer insights firms in the country. They have far exceeded their early ambitions. Dominic and I were in a learning team together back in 1998 and this is the first time we are speaking since that time. In this conversation, we talk about his journey, entrepreneurship, leadership and the ingredients of a successful long term partnership. To learn more about DIG check out their website. http://www.diginsights.com/

Ian Ash & Paul Gaudette, co-founders at Dig Insights, join Robin and Al for another Success Leaves Clues series episode. Dig Insights is ranked as one of Canada's 'Growth 500 Fastest-Growing Companies' for the past 5 consecutive years based on their exceptional entrepreneurial achievements and continuous revenue growth. Both Ian and Paul relate the key elements that have helped Dig Insights achieve growth and success and how being ready to pivot in response to the constantly evolving needs of your clients, your staff and your market can be the difference between fortune or failure. "We enhance the lives of many, and it all starts with one…" This episode is sponsored by Life & Legacy Advisory Group and Aria Benefits.

Ian Ash & Paul Gaudette, co-founders at Dig Insights, join Robin and Al for another Success Leaves Clues series episode. Dig Insights is ranked as one of Canada's 'Growth 500 Fastest-Growing Companies' for the past 5 consecutive years based on their exceptional entrepreneurial achievements and continuous revenue growth. Both Ian and Paul relate the key elements that have helped Dig Insights achieve growth and success and how being ready to pivot in response to the constantly evolving needs of your clients, your staff and your market can be the difference between fortune or failure. "We enhance the lives of many, and it all starts with one…" This episode is sponsored by Life & Legacy Advisory Group and Aria Benefits.

Ian Ash, co-founder of market research agency DIG Insights, is back with Robin and Al to discuss new attitudes and growing optimism as we move slowly through the phases of the Covid crisis. DIG's ongoing research delves deep into consumer behaviours and experiences while providing insights across a variety of categories such as financial hardships, mental health, personal health, retail landscape, government & the economy.

Ian Ash, co-founder of market research agency DIG Insights, is back with Robin and Al to discuss new attitudes and growing optimism as we move slowly through the phases of the Covid crisis. DIG's ongoing research delves deep into consumer behaviours and experiences while providing insights across a variety of categories such as financial hardships, mental health, personal health, retail landscape, government & the economy.

Ian Ash, co-founder of market research agency DIG Insights, joins Robin and Al in a discussion addressing the changing consumer landscape during the current Covid-19 outbreak. Ian reviews the findings of DIGs ongoing tracking studies which take a deep look into consumer responses to COVID-19 and how this has impacted behaviours and perceptions. Looking for new ways to innovate and adopting new attitudes in the current environment is the key to economic advantage & recovery.

Ian Ash, co-founder of market research agency DIG Insights, joins Robin and Al in a discussion addressing the changing consumer landscape during the current Covid-19 outbreak. Ian reviews the findings of DIGs ongoing tracking studies which take a deep look into consumer responses to COVID-19 and how this has impacted behaviours and perceptions. Looking for new ways to innovate and adopting new attitudes in the current environment is the key to economic advantage & recovery.

In today's episode, Robin and Al are joined by Ian Ash – a Co-Founder of Dig Insights, one of Canada's fastest growing companies – in a conversation summarizing business strategies and realistic expectations as we head towards an uncertain future. Ian discusses the reality of managing staff remotely, adapting to change, and overcoming the barriers to recovery. We hope you enjoy it. Stay well. Stay safe!

In today's episode, Robin and Al are joined by Ian Ash – a Co-Founder of Dig Insights, one of Canada's fastest growing companies – in a conversation summarizing business strategies and realistic expectations as we head towards an uncertain future. Ian discusses the reality of managing staff remotely, adapting to change, and overcoming the barriers to recovery. We hope you enjoy it. Stay well. Stay safe!