Podcasts about financial brand

Branch networks in the United States are growing again, yet only 9% of consumers name branches as their preferred way to bank. Both facts are true because the branch's job has changed from acquiring new customers to deepening relationships with the institution's existing customers. Jim Marous examines what the largest banks are actually doing with physical distribution. Chase reports that half of the new checking relationships in its expansion markets come from existing credit card customers. Bank of America clients booked roughly 10 million appointments with specialists last year, with 90% of interactions digital, and the bank reports a 50% increase in digital sales in markets where it opens a financial center. Research from Curinos and Adrenaline finds accounts opened in a branch carry higher balances and are 25% more likely to remain open after a year. The episode argues that branch business cases should not begin with projected households and deposits, and that branches should be measured on a market P&L rather than a lobby P&L. It closes with a framework for deciding whether to build, remodel, or close, applied market by market rather than building by building. Hosted by Jim Marous, co-publisher of The Financial Brand and host of the Banking Transformed podcast.

Nubank can change the economics of deposits that it has never won. The Brazilian digital bank has conditional approval for a U.S. national bank charter and plans to open by 2027, and most coverage is asking whether it can take a meaningful share of the market from American institutions. Jim Marous gives the pragmatic take: Share is the wrong thing to watch. Nubank built more than 130 million customer relationships in Latin America by leading with credit and earning the deposits afterward, in markets where many people had kept their savings at home rather than trust a bank. Its global platform now runs at an efficiency ratio below 20%, compared with a U.S. norm near 60%. That gap is the story. It lets Nubank pay depositors more than a typical U.S. bank or credit union can, and still earn a stronger margin, using deposit rates as an acquisition channel the way it did with Cuenta Nu in Mexico, where the yield went from 9% to 15% and pulled in $3.8 billion in 18 months. The exposure for American institutions shows up as margin, not attrition. Nubank does not have to reprice every deposit in the country. It only has to reset the price of the next dollar you need to keep or replace, and with a national average savings-account rate under half a percent against the best rates near ten times that, your customers are already comparing. Jim Marous is co-publisher of The Financial Brand and host of the Banking Transformed podcast. This Banking Insights episode covers what Nubank built in Brazil, why Chime's track record shortens Nubank's path, the one fair-lending question that could slow its rollout, and three moves banks and credit unions should make before someone else sets their deposit floor. Subscribe to Banking Transformed for new episodes multiple times each week.

Banks and credit unions have never known more about their customers. So why does so much of banking still feel impersonal? In this episode, David Acevedo, Vice President at Abrigo, joins Jim Marous to examine the gap between what an institution knows about a customer and what it actually does about it. They get into why more customer data has not led to better personal service, what separates the banks and credit unions that build lasting relationships from those that do not, and how to move from customer data to customer action at the front line. The conversation also covers the real advantage community banks and credit unions hold over the largest institutions, where AI strengthens the human relationship instead of replacing it, the most common and most expensive mistakes banks make when they try to get closer to their customers, and the one move David would tell any executive to make first. Hosted by Jim Marous, co-publisher of The Financial Brand and owner of the Digital Banking Report. New episodes of Banking Transformed are published multiple times each week. Subscribe so you never miss one.

We can have all the trust in the world, but still lose the moment. Consumers aren't asking many of their first financial questions in a bank branch anymore. They're asking them on YouTube, social media, Reddit, podcasts, and increasingly through AI. New eMarketer research shows nearly 40% of adults under 45 now research banking products on social platforms, compared with about 10% of adults over 45. Financial institutions remain among the most trusted sources of financial guidance, yet many are missing from the platforms where consumers begin researching mortgages, savings accounts, investing, debt, budgeting, and everyday financial decisions. In this Banking Insights episode, Jim Marous explains why YouTube has become banking's new front door, why attention now precedes trust, and how banks and credit unions can combine credibility with engaging financial education to reach consumers before someone else shapes the conversation. Drawing on new consumer research and his own experience transforming his YouTube strategy, Jim explains why YouTube rewards watch time, why Google and AI increasingly surface clear, credible content, and how financial institutions can build discoverable expertise without becoming social media influencers. An audit of 150 financial videos with more than 100,000 views each found three quarters of the people giving advice never stated a credential. If banks and credit unions want to become the primary financial relationship, they need to be present where the first financial question is asked. Hosted by Jim Marous, internationally recognized banking strategist, co-publisher of The Financial Brand, owner of the Digital Banking Report, and host of the Banking Transformed podcast.

What actually mattered in banking during the first half of 2026 — and what was just noise? Jim Marous welcomes Ron Shevlin, Chief Research Officer at Cornerstone Advisors, back to Banking Transformed for a mid-year review that cuts through the hype. The conversation covers why agentic AI is both overweighted and underweighted by banks and credit unions; Ron Shevlin's three-part framework for AI's impact, and the pivotal question of how work gets done versus who does the work; the stablecoin and tokenized-deposit debate, and the evolving role of core providers including Fiserv, FIS, and Jack Henry. They also discuss bank and credit union consolidation driven by capabilities and digital maturity rather than geography, and the fintechs Ron is watching most closely — SoFi, Robinhood, and Coinbase. At the heart of the episode is the decline of primacy: why a single “primary bank” no longer exists for consumers under 40, and why direct deposit no longer signals a growing relationship. The episode closes with each guest's top priority for the second half of 2026. Ron Shevlin publishes the Fintech Snark Tank on Substack (ronshevlin.substack.com) and LinkedIn. Hosted by Jim Marous, co-publisher of The Financial Brand and Owner and Publisher of the Digital Banking Report.

Your bank has a birth date for every customer and almost no idea who any of them really are. In this Banking Insights Video, Jim Marous argues that age-based segmentation is failing at both ends of the range, the 72-year-old living on his phone and the 22-year-old who wants a human for her first loan, and that the way forward is a better question. He traces how a date of birth became banking's most overused shortcut, what Bank of America's Erica reveals about expressed need at scale, and why the future of segmentation is a conversation. The episode covers why within-generation differences now run deeper than those between generations, how a compliance requirement became a customer-strategy crutch, and a repeatable loop any bank can run: Ask, listen, deliver value, and earn the next question. Hosted by Jim Marous, Co-Publisher of The Financial Brand and host of Banking Transformed. Follow the show so the next one finds you. #Banking #Fintech #CustomerExperience #DigitalBanking #BankMarketing

A six-minute loan process comes down to a handful of decisions any institution can make. Jim Marous talks with Adam Cadmus of The Atlantic Federal Credit Union and Benjamin Conant of Alkami about how a $240 million credit union rebuilt consumer lending from the ground up, cutting account opening from two days to six minutes with most loans closing document-free. They walk through the moves that made it work: bringing membership enrollment and lending into one flow, involving risk and compliance from day one, replacing document collection with trusted data sources, and rethinking legacy workflows instead of layering new technology on top of them. Hosted by Jim Marous, Co-Publisher of The Financial Brand and Owner and Publisher of the Digital Banking Report. Subscribe to Banking Transformed for new episodes published multiple times each week. #BankingTransformed #DigitalLending #CreditUnions #LoanOrigination #Alkami

On June 25, 2026, Google launched a new Google Finance app. It looks like a market-data tool. It is the opening move in Google's banking reset, and Google doesn't need to become a bank to pull it off. In this Banking Insight video, Jim Marous makes the case that for a decade, Google has reached into banking, with checking accounts, payments, and comparison, and retreated every time, and that this time is genuinely different. Google isn't chasing the banking product anymore. It is after the decision that comes before the product, the moment your customer decides where her money goes. In that moment, the app quietly becomes what Jim calls a primary financial companion: the source a customer trusts first to understand, compare, and decide about money, even when another institution still holds the account and moves the funds. Google needs no charter, branch, or balance sheet to win it. Jim breaks down why this is a reset rather than another retreat, why banks can't out-trust or out-friction a source that customers already use all day, why the runway most banks think they have is already spent, and the two honest paths left for institutions that want to remain the place their customers decide. Hosted by Jim Marous, Co-Publisher of The Financial Brand and Owner and Publisher of the Digital Banking Report.

The next bank run will not look like a run. No crowd, no panic, just balances leaving quietly as customers' AI agents move money to a better rate while everyone sleeps. In this episode of Banking Transformed, Jim Marous explains why the agentic era changes the physics of deposits, and why the money you assume is loyal may only be waiting for software to notice the spread. Jim reframes deposit stickiness as friction rather than loyalty, revisits the sweep account as the automated money-movement machine banks built decades ago and now face pointed at the whole market, and draws on FDIC, Forrester, and McKinsey data to size the risk. He introduces agent-exposed deposits as a new way to read the balance sheet, and lays out the three categories every institution needs to separate: relationship-protected, rate-sensitive, and agent-exposed. The real question is no longer whether your customer keeps an account with you, but whether they still let you make a single decision on their behalf. Jim Marous is Co-Publisher of The Financial Brand and Owner and Publisher of the Digital Banking Report. Banking Transformed publishes multiple times weekly. Subscribe wherever you listen to podcasts.

As generative and agentic AI promise to accelerate everything we do, are we at risk of becoming incredibly efficient at producing forgettable customer experiences?Today, we are here in Brooklyn at Forrester CX Forum East and we're going to talk about building better experiences with an AI-enabled design workflow. Specifically, we'll cover:- Balancing the speed of AI with the intentional, human-led decisions required to craft exceptional experiences.- The role of a robust design system in scaling high-quality, AI-powered experiences consistently across the enterprise.- How to identify high-value AI use cases for your design workflow while maintaining responsible practices that build customer trust.To help me discuss this topic, I'd like to welcome, Gina Bhawalkar, Principal Analyst at Forrester. About Gina Bhawalkar Gina's research focuses on digital accessibility and experience design. Gina established and now leads Forrester's coverage of the digital accessibility space and has a deep background and interest in the topic. She advises organizations on how to establish and scale sustainable accessibility practices and is an expert on the digital accessibility platform (DAP) market. Her research on accessibility has appeared in publications such as The Wall Street Journal and The Financial Brand, and she is a frequent speaker at accessibility events and podcasts. Gina's other areas of expertise include inclusive and responsible design, design systems, personas, and measuring the impact of digital experience design improvements.Gina has over 20 years of experience as both a UX/CX practitioner and leader, with eight years in the financial services industry. Prior to joining Forrester, Gina was the director of customer experience research at Bank of the West, a subsidiary of BNP Paribas. There, she led the bank's digital voice-of-the-customer program and conducted primary research to inform digital product development. Previously, Gina led the user experience and accessibility department at Scottrade, where she built the two disciplines from the ground up. Earlier in her career, Gina was a UX consultant at Perficient, leading design and research projects for clients in the financial services, agribusiness, utilities, insurance, and retail industries. She has also served as an accessibility consultant at both Criterion 508 and the Georgia Tech Research Institute.Gina holds bachelor's degrees in psychology and computer science from Trinity University and an MS in human-computer interaction from the Georgia Institute of Technology, where her research focused on evaluating the accessibility of physical and digital products to people with disabilities. Gina Bhawalkar on LinkedIn: https://www.linkedin.com/in/ginabhawalkar/ ---------- Resources ---------- Forrester: https://www.forrester.com We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fThe most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com Hosted on Acast. See acast.com/privacy for more information.

As generative and agentic AI promise to accelerate everything we do, are we at risk of becoming incredibly efficient at producing forgettable customer experiences?Today, we are here in Brooklyn at Forrester CX Forum East and we're going to talk about building better experiences with an AI-enabled design workflow. Specifically, we'll cover:- Balancing the speed of AI with the intentional, human-led decisions required to craft exceptional experiences.- The role of a robust design system in scaling high-quality, AI-powered experiences consistently across the enterprise.- How to identify high-value AI use cases for your design workflow while maintaining responsible practices that build customer trust.To help me discuss this topic, I'd like to welcome, Gina Bhawalkar, Principal Analyst at Forrester. About Gina Bhawalkar Gina's research focuses on digital accessibility and experience design. Gina established and now leads Forrester's coverage of the digital accessibility space and has a deep background and interest in the topic. She advises organizations on how to establish and scale sustainable accessibility practices and is an expert on the digital accessibility platform (DAP) market. Her research on accessibility has appeared in publications such as The Wall Street Journal and The Financial Brand, and she is a frequent speaker at accessibility events and podcasts. Gina's other areas of expertise include inclusive and responsible design, design systems, personas, and measuring the impact of digital experience design improvements.Gina has over 20 years of experience as both a UX/CX practitioner and leader, with eight years in the financial services industry. Prior to joining Forrester, Gina was the director of customer experience research at Bank of the West, a subsidiary of BNP Paribas. There, she led the bank's digital voice-of-the-customer program and conducted primary research to inform digital product development. Previously, Gina led the user experience and accessibility department at Scottrade, where she built the two disciplines from the ground up. Earlier in her career, Gina was a UX consultant at Perficient, leading design and research projects for clients in the financial services, agribusiness, utilities, insurance, and retail industries. She has also served as an accessibility consultant at both Criterion 508 and the Georgia Tech Research Institute.Gina holds bachelor's degrees in psychology and computer science from Trinity University and an MS in human-computer interaction from the Georgia Institute of Technology, where her research focused on evaluating the accessibility of physical and digital products to people with disabilities. Gina Bhawalkar on LinkedIn: https://www.linkedin.com/in/ginabhawalkar/ ---------- Resources ---------- Forrester: https://www.forrester.com We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fThe most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com Hosted on Acast. See acast.com/privacy for more information.

The best banking innovation isn't about budget. It's about the distance to the customer.Jim Marous unpacks the 16th Edition Innovation in Retail Banking Report from Infosys Finacle and Qorus and explains why most retail banking innovation never reaches scale. Only 31% of initiatives are deployed at scale and delivering, and fewer than 4% of banks have agentic AI running at full scale. The innovations that win share one trait. They become invisible, embedded so naturally into how customers get paid and save that no one even notices the technology. That advantage comes from proximity to the customer moment, not spending power, which is why community banks and credit unions can out-innovate institutions many times their size.Banking Transformed is hosted by Jim Marous, Co-Publisher of The Financial Brand and Owner and Publisher of the Digital Banking Report, with new episodes published multiple times weekly.

In the latest episode of the Digital Banking Podcast, host Josh DeTar, podcast host at Tyfone, welcomed Jeffry Pilcher, President at The Financial Brand. The episode centered around how banks could stand out by making banking simpler, using data with more intent, and keeping a clear brand voice as AI reshaped content and strategy.Jeffry argued that most institutions still sounded the same. They leaned on vague claims about service while competing on rates and fees. He said banks needed less surface-level innovation and more problem finding. In his view, the strongest institutions removed friction, respected customers' time, and made banking easy enough to fade into the background.He also shared a measured view of AI. Jeffry said the tools helped with analysis, framing, and stress-testing ideas, but they still struggled to produce distinct, useful writing. He warned that AI often pushed brands toward sameness unless teams set firm rules and edited with care. He closed by saying financial institutions already held rich signals in payment data, and they needed to use that insight to anticipate needs and deliver more relevant experiences.

Your bank may already be invisible.Not on Google. Invisible inside ChatGPT, Claude, and Gemini, where your customers now ask which bank to choose, which credit card to trust, and which financial app is worth their time. The AI gives them three names. Yours may not be one of them.Jim Marous breaks down the eMarketer AI Visibility Index data, the five specific moves a bank marketer can start this week, and the Monday Morning Test every banking leader should run before their next executive meeting. Featuring data from Tiffani Montez at eMarketer and David Evans of The Financial Brand.#BankingInsights #AIinBanking #GenerativeEngineOptimization #DigitalBanking #JimMarous

Banking transformation is rarely limited by technology. More often, it breaks down when teams lose trust, momentum, or clarity during change. In this live conversation from The Financial Brand Forum, Pinnacle Financial Partners Chief Digital and Product Solutions Officer Liz Wolverton discusses what leaders get wrong about mergers, AI adoption, and digital transformation. We explore how to reduce uncertainty during disruption, how AI should be introduced as a teammate instead of a threat, and why urgency without empathy can derail even the best strategy. Hosted by Jim Marous, Co-Publisher of The Financial Brand and Owner and Publisher of the Digital Banking Report. #Banking #AI #DigitalTransformation #Leadership #ChangeManagement

If you earned your marketing degree more than five years ago, you are already playing catch-up. Most banks are mailing in their response to AI. I break down the four AI moves the best banking marketers are running now: targeting that finds micro-cohorts of one, personalization built around the customer instead of the account, predictive analytics that tie marketing to revenue, and whether AI search tools even mention your bank. Each move draws on Banking Transformed interviews with Raja Rajamannar of Mastercard, Andrea Brimmer of Ally, and Olly Downs of Curinos. Using AI is no longer the goal, because every bank will get that far. The marketers who win refuse to mail it in and build something a competitor cannot copy. AI marketing has no finish line. Hosted by Jim Marous, Co-Publisher of The Financial Brand, Owner and Publisher of the Digital Banking Report, and host of the Banking Transformed podcast. #BankMarketing #AI #marketing #Banking #BankingTransformed #FinancialServices

Most banks still treat AI as a faster way to do the same work. Citibank believes the entire operating model of banking is about to change. Recorded live at the Financial Brand Forum, Driss Temsamani, Head of Digital at Citi and author of The Agentic Bank, explains why the next phase of AI is not about chatbots or isolated use cases. It is about rebuilding how banks deploy software, organize teams, serve customers, manage operations, and create decisions at scale. We discuss why software development costs are collapsing, why subject matter expertise becomes more valuable in an AI-driven organization, how agentic systems could reshape customer engagement, and why technologies like blockchain may become foundational to the future of financial services infrastructure. This conversation goes well beyond automation. It looks at what banking may become once intelligence is embedded into every part of the organization. Hosted by Jim Marous, Co-Publisher of The Financial Brand and Owner and Publisher of the Digital Banking Report. #Banking #AI #AgenticAI #DigitalBanking #BankingTransformed #Citi #Fintech #CustomerExperience

Most banks still treat AI as a chatbot or efficiency tool. Bank of America built something much bigger. In this live conversation from the Financial Brand Forum, Jorge Camargo, Head of Digital Platforms at Bank of America, explains how Erica evolved from a simple virtual assistant into infrastructure supporting 65 million clients across consumer banking, wealth management, and treasury services. Today, Erica is becoming the foundation for how Bank of America approaches agentic banking. We discuss what 3.2 billion customer conversations revealed about consumer behavior, why proactive engagement matters more than reactive service, and how Bank of America is moving from AI as a destination to AI embedded throughout the customer experience. Hosted by Jim Marous, Co-Publisher of The Financial Brand and Owner and Publisher of the Digital Banking Report. Subscribe to Banking Transformed for new episodes multiple times each week. #Banking #AI #AgenticAI #DigitalBanking #BankingTransformed #BankofAmerica #CustomerExperience #Fintech

What if your message sounds just like everyone else, and that's why clients aren't choosing you? In this episode of The Registered Investment Advisor Podcast, host Seth Greene interviews Jody Lowe, Founder of The Lowe Group, who explores how financial advisors can stand out in an increasingly crowded and digital-first marketplace.  Jody explains why earned media, thought leadership, and clear messaging are more important than ever as search behavior shifts, and generative AI prioritizes third-party validation over corporate content.   Key Takeaways: → Generative AI and search trends increasingly prioritize third-party media mentions over company-owned content, making PR more critical than ever. → Advisors must clearly define who they serve, how they serve them, and what makes them different in order to stand out.   → Overreliance on templated or AI-generated messaging can lead to indistinguishable brands that fail to resonate with ideal clients.   → Real client stories and relatable examples help demonstrate value more effectively than technical jargon or abstract claims.   → Strong communicators prepare clear, focused messages and deliver them conversationally, rather than relying on scattered talking points.     Jody Lowe is president and founder of Lowe Group, an award-winning financial PR, investment communications, and digital marketing firm. As an entrepreneur who has spent her entire career in the financial services industry, Jody Lowe shows up every day to help her clients build brand awareness and achieve their PR and marketing goals. She has cultivated strong relationships with top-tier media and helps leading asset management, RIAs, and financial services firms build their brands, grow assets, and gain market share.   Connect With Jody: YouTube: https://www.youtube.com/@LoweGroup-dv2pz Instagram: https://www.instagram.com/lowegroup.pr Bluesky: https://bsky.app/profile/thelowegroup.bsky.social LinkedIn (Company): https://www.linkedin.com/company/the-lowe-group-llc/ LinkedIn (Personal): https://www.linkedin.com/in/jody-lowe/ Learn more about your ad choices. Visit megaphone.fm/adchoices

What if your message sounds just like everyone else, and that's why clients aren't choosing you? In this episode of The Registered Investment Advisor Podcast, host Seth Greene interviews Jody Lowe, Founder of The Lowe Group, who explores how financial advisors can stand out in an increasingly crowded and digital-first marketplace.  Jody explains why earned media, thought leadership, and clear messaging are more important than ever as search behavior shifts, and generative AI prioritizes third-party validation over corporate content.   Key Takeaways: → Generative AI and search trends increasingly prioritize third-party media mentions over company-owned content, making PR more critical than ever. → Advisors must clearly define who they serve, how they serve them, and what makes them different in order to stand out.   → Overreliance on templated or AI-generated messaging can lead to indistinguishable brands that fail to resonate with ideal clients.   → Real client stories and relatable examples help demonstrate value more effectively than technical jargon or abstract claims.   → Strong communicators prepare clear, focused messages and deliver them conversationally, rather than relying on scattered talking points.     Jody Lowe is president and founder of Lowe Group, an award-winning financial PR, investment communications, and digital marketing firm. As an entrepreneur who has spent her entire career in the financial services industry, Jody Lowe shows up every day to help her clients build brand awareness and achieve their PR and marketing goals. She has cultivated strong relationships with top-tier media and helps leading asset management, RIAs, and financial services firms build their brands, grow assets, and gain market share.   Connect With Jody: YouTube: https://www.youtube.com/@LoweGroup-dv2pz Instagram: https://www.instagram.com/lowegroup.pr Bluesky: https://bsky.app/profile/thelowegroup.bsky.social LinkedIn (Company): https://www.linkedin.com/company/the-lowe-group-llc/ LinkedIn (Personal): https://www.linkedin.com/in/jody-lowe/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textIn this episode of Talking Success, The Best Fintech Podcast, Darren Franks sat down with Jim Marous- global banking influencer, co-publisher of The Financial Brand, host of Banking Transformed, and one of the most respected voices in digital banking.For decades, traditional banking has relied on physical presence - branches, tellers, and personal relationships. Yet as digital adoption accelerates and neobanks disrupt legacy systems, the conversation has shifted. What role will branches play in a future where onboarding takes less than ten minutes on a smartphone? And can banks deliver genuine human connection without a physical footprint?Jim Marous's LinkedIn: https://www.linkedin.com/in/jimmarous/The Financial Brand's Website: https://thefinancialbrand.com/news/author/jimmarousDarren Franks' LinkedIn: https://www.linkedin.com/in/darrenfranks/Titc's Website https://titc.io/

Are your customers tired of being ignored by their accountant? What if your tax advisor truly cared about your financial future as much as you do? The post Episode 77: Building a Human-First Financial Brand with Hortencia Torres first appeared on Arlington Strategy.

In a world where innovation moves faster than ever and customer expectations are higher than ever, financial services can no longer rely on a logo or clever slogan to build their brand. The rules of the game have changed — and it's all about delivering seamless, personalized digital experiences.In this episode, we dive into UXDA's Digital Experience Branding Framework, a fresh, actionable approach designed to help financial institutions thrive in a digital-first world. Discover how leading fintechs and ambitious banks are moving beyond branches and billboards to build brands that live and breathe through every digital touchpoint.Find out:How the shift to digital experiences has transformed financial branding strategiesThe essential components of a successful digital financial brand todayWhy consistent, seamless digital experiences are the new currency of trust and loyaltyRead the full article on UXDA's blog: https://www.theuxda.com/blog/uxda-framework-building-strong-digital-financial-brand* AI podcast on UXDA article powered by Google NotebookLM

In this episode of Money Tales, our guest is Brett King. What if, in 50 years, money as we know it no longer exists? Futurist Brett King believes we're heading toward a world where artificial intelligence automates nearly everything from jobs to healthcare to supply chains. As AI disrupts industries at an unprecedented scale, traditional employment may no longer be the main way people earn a living. Universal Basic Income, once a radical idea, may become essential just to keep economies running. But if automation provides food, shelter, and healthcare as a default, will we even need money? Or will wealth become something entirely different? In today's episode of Money Tales, Brett takes us on a journey into the future of money and what it means for all of us. Brett King is an International Bestselling Author, a world- renowned futurist and media personality. President Xi Jinping cited his book Augmented. He has spoken in over 50 countries, given keynotes for TEDx, Wired, Techsauce, Singularity University, Web Summit, The Economist, IBM's World of Watson, CES, SIBOS and more. He has appeared on CNBC, BBC, ABC, Fox, and Bloomberg. He advised the Obama administration on Fintech. King hosts the world's #1 Fintech Radio Show/Podcast called Breaking Banks (180 countries, 6.5 million listeners). He is the founder of Moven, a globally recognized mobile start-up, which has raised over US$40 million to date, and launched the first in-app mobile bank account offered anywhere in the world. Banking Exchange named him the King of the Disruptors, he was nominated as American Banker's Innovator of the Year, voted the world's #1 Financial Services Influencer by The Financial Brand and listed by Bank Innovation as one of the top 10 "coolest brands in banking". King was shortlisted for the Advance Global Australian of the Year for being one of the most influential Australians offshore. His book "Augmented: Life in the Smart Lane", was a top-10 non-fiction book in North America. Bank 4.0 remained a global bestseller in banking more than 12 months after release. "The Rise of Technosocialism", his 7th book was released November 2021.

In the latest episode of "The Bankers' Bookshelf," host Paolo Sironi converses with Brett King, the originator of the Breaking Banks brand, about King's upcoming book "Branch Today, Gone Tomorrow." This book, a refreshed edition of his 2011 release, examines the dramatic reduction in physical bank branches over the past decade, driven by the rise of digital and mobile banking. King discusses the predictions he made in 2011, such as the halving of U.S. bank branches by 2030, which appear to be on track. The conversation explores the global trends in branch closures, highlighting significant decreases in countries like Italy and Germany, while noting exceptions such as India. King emphasizes the shift towards digital banking and the increasing role of AI, predicting that future banking will be largely autonomous. The episode underscores the need for a balanced transition to ensure financial inclusion, particularly in regions with aging populations and limited digital access. About the Author: Brett King is an International Bestselling Author, a world- renowned futurist and media personality. President Xi Jinping cited his book Augmented. He has spoken in over 50 countries, given keynotes for TEDx, Wired, Techsauce, Singularity Universi-ty, Web Summit, The Economist, IBM's World of Watson, CES, SIBOS and more. He has appeared on CNBC, BBC, ABC, Fox, and Bloomberg. He advised the Obama administration on Fintech.King hosts the world's #1 Fintech Radio Show/Podcast called Breaking Banks (180 countries, 6.5 million listeners). He is the founder of Moven, a globally recognized mobile start-up, which has raised over US$40 million to date, and launched the first in-app mobile bank account offered anywhere in the world.Banking Exchange named him the King of the Disruptors, he was nominated as American Banker's Innovator of the Year, voted the world's #1 Financial Services Influencer by The Financial Brand and listed by Bank Innovation as one of the top 10 "coolest brands in banking". King was shortlisted for the Advance Global Australian of the Year for being one of the most influential Australians offshore. His book Aug-mented: Life in the Smart Lane, was a top-10 non-fiction book in North America. Bank 4.0 remained a global bestseller in banking more than 12 months after release. The Rise of Technosocialism, his 7th book was released November 2021.

In episode 152 of the Model FA Podcast, David is joined by Nick Meyer and Nate Hoskin to discuss content marketing and brand sponsorships in the financial services industry. They share their experience creating educational content on TikTok and Instagram, emphasizing the importance of long-form content and chopping it up for social media use. This episode focuses on their experiences in leveraging social media platforms to build their personal brands and businesses, and share their approaches to creating valuable content and optimizing social media strategies for financial advisors, including compliance, brand deals, virtual networking, and high-quality content.    This week on The Model FA Podcast: 00:00 - Transitioning from financial advisors to content creators and insights on compliance and brand partnerships.   36:11 - Strategies for content creation such as podcasting vs short videos and batch recording. 46:51 - Building a financial advisor practice during COVID through social media and video content.  1:02:36 - Optimizing social media campaigns through educational content targeting ideal clients. 1:10:16 - Tips for scripting, filming, and editing short videos authentically for different platforms. 1:28:22 - Using a satisfaction guarantee in financial planning to improve services.   Connect with Nick: Website: https://n2contentmarketing.com Email: nick@n2contentmarketing.com   Connect with Nate:  Website: https://n2contentmarketing.com Email: nate@n2contentmarketing.com   About the Model FA Podcast   The Model FA podcast is a show for fiduciary financial advisors. In each episode, our host David DeCelle sits down with industry experts, strategic thinkers, and advisors to explore what it takes  to build a successful practice — and have an abundant life in the process. We believe in continuous learning, tactical advice, and strategies that work — no “gotchas” or BS. Join us to hear stories from successful financial advisors, get actionable ideas from experts, and re-discover your drive to build the practice of your dreams.    Did you like this conversation? Then leave us a rating and a review in whatever podcast player you use. We would love your feedback, and your ratings help us reach more advisors with ideas for growing their practices, attracting great clients, and achieving a better quality of life. While you are there, feel free to share your ideas about future podcast guests or topics you'd love to see covered.    Our Team: President of Model FA, David DeCelle   If you like this podcast, you will love our community! Join the Model FA Community on Facebook to connect with like-minded advisors and share the day-to-day challenges and wins of running a growing financial services firm.

Listen to today's podcast episode of The Banking & Payments Show to hear an exciting discussion about retail media and the future role ATM's will play in it. In a very engaging ‘Headlines' segment, we inspect an article from The Financial Brand about the Chase Media Solutions platform. Learn all about how this platform enables advertisers to target Chase customers based on their purchase history and deliver ads on Chase's digital platforms. In the ‘Story by Numbers' segment, we investigate why ATM networks continue to grow despite the modern world enabling different ways to buy items without cash. Join the conversation as host, Rob Rubin, welcomes expert analysis from Stuart Mackinnon, COO of NCR Atleos.   Resources mentioned in today's episode:  https://thefinancialbrand.com/news/bank-marketing/digital-marketing-banking/chase-turns-first-party-data-third-party-cookies-crumble-176862/   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: advertising@emarketer.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:      © 2024 EMARKETER Unlock the full potential of the creator economy with affiliate marketing platform Awin's award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform's expertise in end-to-end influencer program and campaign management to your brand's advantage and drive impressive results. Head to Awin.com/emarketer for more information.  

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Community banks and credit unions play a critical role in the geographies they serve. But customers and members — the same ones once considered a captive audience — are on the move. Today, everyone faces fierce competition from non-traditional organizations, including digital-first banks, fintechs, mobile payment platforms, and other challengers that are targeting your customers and members. In this episode, host Brett King moderates a panel discussion with industry leaders: Corey LeBlanc, Co-Founder, COO/CTO, Locality Bank; Jim Marous, CEO Digital Banking Report, Host, Banking Transformed and Co-Publisher, The Financial Brand; Lindsey Ogan, Chief Marketing Officer, Stride Bank; Becky Reed, COO, BankSocial and CEO/Founder, BRaaS, LLC and Vikas Sharma, Senior Vice President, EXL. Data is the great equalizer. Don't be left behind in this fast-moving marketplace. Thrive by putting real-time data, powerful analytics and tech insights into action -- transform your organization from reactive to proactive, leverage data as a strategic asset while reducing risk and fight fraud. Community financial institutions have more than enough ammunition to remain relevant. Level the playing field by taking control of your data, enhancing your digital capabilities with an eye toward personalization, for an improved customer and member experience. Actionable insights from peers and community expertsRegister: https://provoke.fm/exl-webinar/

In This Episode Excitement over new technologies, new capabilities, new business models, and new companies often turns to hype, but what goes up, must come down. We seem to be working through hype cycles faster and faster, but what's on the other side is rarely a return to the status quo. In this episode, Simon Taylor,  Fintech Brainfood, Jim Marous, The Financial Brand and Theo Lau, Unconventional Ventures join hosts Brett King and JP Nicols to share insights and debate what upward and downward forces will most impact fintech and banking in the next 12 months, and what that new reality looks like.

Let's talk about digital identity with Heather Flanagan, Principal at Spherical Cow Consulting and David Birch, Principal at 15 Mb, author, advisor and commentator on digital financial services. This is the 100th episode of Let's Talk about Digital Identity – in this special episode two of our most popular guests, Heather Flanagan and David Birch, rejoined the podcast to explore what is exciting them in passwordless, identity wallets and digital money. [Transcript below] "Passwords have got to go. As we're moving to passkeys, I think there's always room for improvement on - even on them. If nothing else, focusing a little bit more on the user experience so that people will have a better understanding of what this means." Heather Flanagan, Principal at Spherical Cow Consulting and choreographer for Identity Flash Mob, comes from a position that the Internet is led by people, powered by words, and inspired by technology. She has been involved in leadership roles with some of the most technical, volunteer-driven organisations on the Internet, including IDPro as Principal Editor, the IETF, the IAB, and the IRTF as RFC Series Editor, ICANN as Technical Writer, and REFEDS as Coordinator, just to name a few. If there is work going on to develop new Internet standards, or discussions around the future of digital identity, she is interested in engaging in that work. Listen Episode 74, where Heather discusses Making Identity Easy for Everyone or connect with Heather on LinkedIn. “The thing that's broken in digital money at the moment, is identity, not the payment bit.” David G.W Birch is an author, advisor and commentator on digital financial services. Principal at 15Mb, his advisory company, he is Global Ambassador for the secure electronic transactions consultancy, Consult Hyperion, Fintech Ambassador for Digital Jersey and Non-Executive Chair at Digiseq Ltd. He is an internationally-recognised thought leader in digital identity and digital money. Ranked one of the top 100 fintech influencers for 2021, previously named one of the global top 15 favourite sources of business information by Wired magazine and one of the top ten most influential voices in banking by Financial Brand, he created one of the top 25 “must read” financial IT blogs and was found by PR Daily to be one of the top ten Twitter accounts followed by innovators (along with Bill Gates and Richard Branson). His latest book “The Currency Cold War—Cash and Cryptography, Hash Rates and Hegemony” (published in May 2020) “paints a fascinating and stimulating picture of the future of the world of digital payments and its possible impact on the wider global and economic orders” – Philip Middleton, OMFIF Digital Monetary Institute. His previous book “Before Babylon, Beyond Bitcoin: From money we understand to money that understands us” was published in June 2017 with a foreword by Andrew Haldane, Chief Economist at the Bank of England. The LSE Review of Books said the book should be “widely read by graduate students of finance, financial law and related topics as well as policy makers involved in financial regulation”.  The London Review of Books called his earlier book “Identity is the New Money” fresh, original, wide-ranging and “the best book on general issues around new forms of money”. More information is available at dgwbirch.com and you can follow him @dgwbirch on X. Listen to Episode 75 with David discussing Digital Currencies or connect with David on LinkedIn. We'll be continuing this conversation on X using #LTADI – join us @ubisecure! Go to @Ubisecure on YouTube to watch the video transcript for episode 100. Podcast transcript Oscar Santolalla: This is episode number 100 of Let's Talk About Digital Identity. And for this special occasion, we have invited back Heather Flanagan, and David Birch. Let's Talk About Digital Identity, the podcast connecting identity and business. I am your host, Oscar Santolalla.

Welcome to the Tearsheet Podcast. I'm Tearsheet editor in chief, Zack Miller. We've got a great show prepared for you today. We're going to be talking about "Reimagining the Last Mile in Banking and the BaaS Business Models that will ensure Safe and Secure Delivery of Financial Products." We've assembled a panel of experts that will provide valuable insights into the current state and the future of Banking as a Service business models. You'll hear how these models are morphing to reshape the financial industry. As we explore where banking and BaaS has evolved from, we'll also tackle BaaS Business Models in the future and the Path Forward for the different players in the ecosystem. Joining me on the show today is  🔷 Kate Drew, Director of Research at CCG Catalyst Consulting Group: Kate brings over a decade of industry experience and is a renowned fintech thought leader. Her insights have been featured in publications like CNBC, The Fintech Times, and Business Insider, making her a sought-after expert in the field. 🔷 John Bearden, Chief Banking Officer, Thread Bank: John is CBO of Thread Bank. Previously, he served as President of the Middle Tennessee Banking Group at Renasant Bank. He previously led the Depository Fixed Income practice at Stifel Financial and Sterne Agee where he worked with depository institutions around the country. 🔷 Sarah Howell, Head of Partnerships at Infinant: With her background in card payments and fintech, Sarah is a key figure in the BaaS landscape. She has played a vital role in the launch of Apple Pay and has been a thought leader during her tenure at Visa. Her insights have been featured in publications like American Banker and The Financial Brand. Tearsheet thanks our partner Infinant for helping make this conversation, and others like it, a reality. Without further ado, here's our show

AI - it's the word of the moment.And many credit unions are rushing to familiarize themselves, even to implement pilots internally.Stop right there.Before taking actions, listen to this podcast with Kevin Farley, vice president of experience and engagement at United Heritage Credit Union in Austin TXFarley popped up on my radar screen with a down to earth, practical article on generative AI at the Financial Brand.  His pitch is that credit unions need to approach AI with a crawl, walk, run patience - and probably no credit unions are yet in a position to do brisk running in AI, if only because the necessary tools just aren't ready yet.But there is much useful a credit union can do to get comfortable crawling, then walking with AI.  Farley offers suggestions about areas where tangible benefits of AI are plentiful even in the early days of use.For now most credit unions will satisfy their curiosity playing with the free versions of ChatGPT and Google's Bard - and do note if a month ago you thought Bard was far inferior Google has made vast improvements in that tool.  Do try both.But also know a credit union does not want to load any sensitive or personal data into either free tool.  Don't even think about it.  Farley tells why in the show.We are waiting for the new, improved paid AI tools that will take all this to the next level.They're coming.  Get ready.Listen up.Like what you are hearing? Find out how you can help sponsor this podcast here. Very affordable sponsorship packages are available. Email rjmcgarvey@gmail.com  And like this podcast on whatever service you use to stream it. That matters.  Find out more about CU2.0 and the digital transformation of credit unions here. It's a journey every credit union needs to take. Pronto

Jim Marous is the publisher of the Digital Banking Report, co-publisher of The Financial Brand and host of the Banking Transformed Podcast. He has been named as one of the most influential people in banking, a sought-after keynote speaker, and is regularly featured in leading media such as CNBC, CNN, The Wall Street Journal, New York Times, The Financial Times, and The Economist.

In this 7th special mid-week mini-episode, Ian Truscott and Liz High complete their dive into her book “Think Like a Brand, Not a Bank” and discuss her favorite of the five principles they've been discussing the last six weeks. They then broaden their discussion to look at an industry example - Marcus, Goldman Sachs's foray into digital retail banking, citing commentary from the Prof G Podcast and an article on The Financial Brand. Liz then shares examples of financial brands that have done a better job of thinking like a brand with their retail offering. Enjoy! You can subscribe to this podcast on Apple, Spotify, Amazon and all good podcasting platforms or drop by https://rockstarcmo.com -- The links: Article on The Financial Brand - Marcus by Goldman Sachs Finds That Building a Retail Bank is Tough The Prof G Podcast episode that discusses Marcus by Goldman Sachs - on Apple Podcast Ian Truscott on LinkedIn and Twitter Liz High on LinkedIn and Twitter Learn more about the book, find where to purchase it and listen to all previous episodes of this mini-series at Think Like a Brand on Rockstar CMO You can find Rockstar CMO on the web, Twitter, and LinkedIn -- Please say hello if you have any thoughts or suggestions on the topics we discuss. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of Scouting For Growth, Sabine VdL talks to two renowned FinTech Influencers and respected voices in finance and insurance, Danielle Guzman – head of social media at Mercer who is an expert at activating employees and creating business impact on social media, and Theodora Lau - Founder at Unconventional Ventures, author, podcast host and public speaker who advises many startup ventures. KEY TAKEAWAYS Danielle - The future of work is something I'm passionate about, both personally and professionally and the journey over the past years has been about reinventing myself and how to stay relevant in a world that is changing so radically. The pandemic has only accelerated that journey, not just for me but for everyone to be thinking about this a lot more, using social media channels to connect and make a difference. Theo – I spent the bulk of my career in telecom, not finance and banking, don't hold that against me! What's interesting is, when you look at high-tech, telecom, financial service industry, and FinTech and InsurTech startups, a lot of what we do inherently at the end of the day is about people. Technology is a means to an end and allows us to communicate and exchange ideas. As a broader society, we're starting to realize that self-care is actually not self-indulgence. The conversations around mental health and well-being are now becoming what they should be. Health is embedded in every aspect of our lives, but mental health and taking time to invest in our own well-being have always been secondary things. It's critical that now through organizations and leaders that it's becoming a very real and daily conversation at the table. I grew up in a generation where you had a career, and now we're part of a generation where you're having career experiences. There's so much that needs to be done for that to become accessible to everyone, there doesn't seem to be an answer to that right now but organizations are trying to figure that out. That's going to be a watershed moment for the future of work and one of the biggest changes that we will probably see in our lifetime and we're at the beginning of that journey. At the crux of that is the concept of trust.   BEST MOMENTS ‘I like to look at everything as not making big changes all at once, but how we can make small, incremental changes that have a compound return over time.' ‘The past 18 months have shown, we might be in the same storm, but we're not in the same boat. We have been very aware of a lot of the challenges and inequalities that exist in our society, but I hope we take away the learning from recent months that there's a lot we still need to do.' ‘Longevity is a challenge, but it's actually an opportunity. Since the early 1900s we've all gained an extra, healthy 30 living years. Living longer affords us to try different things in our careers.' ‘Are new solutions being created to mimic what we've always had in the past, or are they being created to support these new opportunities? Are there enough solutions out there to support small business owners and gig workers? I would say we need more.' ABOUT THE GUEST As the VP of Social and Distributed Content at Mercer, Danielle uses data to assess the viability of risky campaigns and predict the future of digital content consumption. Since diving head first into the world of insights-driven marketing and leadership, Danielle has seen data transform the careers of dozens of marketers—including her own. Website: https://www.mercer.com/ Theodora (Theo) Lau is a public speaker, writer, and startup advisor, whose work seeks to spark innovation to improve consumer financial well-being. As founder of Unconventional Ventures, she focuses on developing and growing an ecosystem of financial institutions, corporates, entrepreneurs, and venture capitalists to better address the unmet needs of consumers (e.g. older adults and gig economy workers), with keen interests in women and minority founders. As part of her work, she regularly mentors and advises FinTech startups. She is recognized as a LinkedIn Top Voice for Economy and Finance, No. 1 Women in Finance by Onalytica, and Top FinTech influencer by various publications including Onalytica, Retail Banker International, and FinTech Finance. She co-hosts Rhetoriq, a podcast on longevity and fintech innovations, and runs a weekly blog on Irish Tech News. She is also a regular contributor for various top industry events, publications, and podcasts, including Harvard Business Review, MIT Tech Review, Money20/20, Finovate, RISE, American Banker, Breaking Banks, Financial Brand, Financial Revolutionist, Irish Tech News, Mercer, and INV Filter. She provides strategic advisory services to a broad set of corporates; she advises startups and mentors entrepreneurs from different accelerators and incubators around the country. She is an advocate for diversity and inclusion – and frequently writes and speaks on the need for diversity on gender, ethnicity, age, education, and more. Her end goal is to help more financial institutions (incumbents and startups) focus on the needs of the forgotten demographics and build sustainable and inclusive business models. Website: https://www.unconventional.vc/  ABOUT THE HOST Sabine is a corporate strategist turned entrepreneur. She is the CEO and Managing Partner of Alchemy Crew, a venture lab that accelerates the curation, validation, and commercialization of new tech business models. Sabine is renowned within the insurance sector for building some of the most renowned tech startup accelerators around the world working with over 30 corporate insurers and accelerating over 100 startup ventures. Sabine is the co-editor of the bestseller The INSURTECH Book, a top 50 Women in Tech, a FinTech and InsurTech Influencer, an investor & multi-award winner.  Twitter: SabineVdL LinkedIn: Sabine VanderLinden Instagram: sabinevdLofficial Facebook: SabineVdLOfficial TikTok: sabinevdlofficial Email: podcast@sabinevdl.com Website: www.sabinevdl.comThis show was brought to you by Progressive Media

There are so many interesting paths that financial services and fintech have taken the past decade. How we serve customers across the landscape of products and services has seen a sea of change and the addition of digital experiences as the business model has changed. Yet, when we think about the ways that financial brands can go down the wrong path, the list of lessons is a long one indeed. To avoid some of these pitfalls, it is important to truly understand and appreciate your customer experiences, those journeys that shape the connectivity between brands and the customers and communities they serve. In this episode of One Vision, Bradley speaks with Steven Ramirez, CEO of Beyond the Arc, as he speaks about how his firm works with financial brands to better understand their data, their technologies, and their relationships with the people they serve.

There are so many interesting paths that financial services and fintech have taken the past decade. How we serve customers across the landscape of products and services has seen a sea of change and the addition of digital experiences as the business model has changed. Yet, when we think about the ways that financial brands can go down the wrong path, the list of lessons is a long one indeed. To avoid some of these pitfalls, it is important to truly understand and appreciate your customer experiences, those journeys that shape the connectivity between brands and the customers and communities they serve. In this episode of One Vision, Bradley speaks with Steven Ramirez, CEO of Beyond the Arc, as he speaks about how his firm works with financial brands to better understand their data, their technologies, and their relationships with the people they serve. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Learn about 5 practical strategies to unlock innovation, connect with customers and grow. In this week's episode Jason Henrichs and Jim Marous, The Financial Brand, interview Allison Netzer and Liz High about their book Think Like A Brand Not A Bank. Maybe you don't necessarily put the customer first. Great brands get great returns every time. Then Brett King takes over the mic with his The Futurist co-host Robert Tercek as they speak with Glenn White about the Metaverse as a Branding Statement. In the digital domain, marketing is technology. Glenn White builds advertising systems for brand managers inside game worlds. In this segment, Glenn explains the complex strategic decisions that govern how brand advertising will evolve in the Metaverse. https://www.youtube.com/watch?v=DCCtHLUatNI

Brett King is an International Bestselling Author, a world- renowned futurist and media personality. President Xi Jinping cited his book Augmented. He has spoken in over 50 countries, given keynotes for TEDx, Wired, Techsauce, Singularity University, Web Summit, The Economist, IBM's World of Watson, CES, SIBOS and more. He has appeared on CNBC, BBC, ABC, Fox, and Bloomberg. He advised the Obama administration on Fintech. King hosts the world's #1 Fintech Radio Show/Podcast called Breaking Banks (180 countries, 6.5 million listeners). He is the founder of Moven, a globally recognized mobile start-up, which has raised over US$40 million to date, and launched the first in-app mobile bank account offered anywhere in the world. Banking Exchange named him the King of the Disruptors, he was nominated as American Bankers Innovator of the Year, voted the world's #1 Financial Services Influencer by The Financial Brand and listed by Bank Innovation as one of the top 10 coolest brands in banking. King was shortlisted for the Advance Global Australian of the Year for being one of the most influential Australians offshore. His book Augmented: Life in the Smart Lane, was a top-10 non-fiction book in North America. Bank 4.0 remained a global bestseller in banking more than 12 months after release. The Rise of Technosocialism, is his 7th book --- Support this podcast: https://anchor.fm/crypto-hipster-podcast/support

As fears of recession and inflation in the US rise, it's more important than ever for banks to continue investing in technology and teams – although they may have to re-evaluate their priorities, Jim Marous explains in this episode of VNEXT Remix. Marous also discusses why customer attrition rates are a poor indicator of loyalty among digital finance clients – and how banks can adapt to improve digital engagement. Jim Marous is a speaker and advisor on changes in the banking industry, co-publisher of The Financial Brand, owner & CEO of the Digital Banking Report, and host of the Banking Transformed podcast.

Many organisations say that they are customer-centric. But when you look inside they're far from it. Customers come a distant second to their product or service. And when they do focus on them, they often apply simplistic assumptions about how we think, feel, and behave. Andrea Olson is a behavioural scientist who has studied how to learn what customers need, but don't always tell you. In this podcast find out:★ What stops customers telling you what they want. ★ What it takes to create a customer-centric organisation.★ Whether it's possible to shift from a product to customer organisation.★ How much you can learn from the examples of how Apple and Tesla approach their customers.★ Which of the customer concepts used in management are most flawed.★ Who is an example of an exemplar organisation when it comes to customers.★ What it takes to create an open, trusted relationship with your customers.★ How to integrate strategy, culture, and customers.More about Andrea:Andrea Olson is a differentiation strategist, speaker, author, and customer-centricity expert. As the CEO at Pragmadik, she works with major organizations to help them better understand their customers and employees to compete more effectively in the market. She invented the 3W Ideation™ process for identifying undiscovered needs by studying customer context, motivators, and biases. Andrea is the author of The Customer Mission and No Disruptions: The New Future for Mid-Market Manufacturing. She is a four-time ADDY(R) award winner and the host of the popular Customer Mission podcast. Olson is also a contributing author for Entrepreneur, The Financial Brand, Chief Executive, Rotman Management Magazine, and SMPS Marketer Journal.You can learn more about Andrea here, along with her firm, Pragmadik.Her new book ‘What to Ask: How to Learn what your Customers Need but Don't Tell You' is available here.  My resources:Sign up to my Flashes+Sparks for stimuli, ideas, guidance and tips on how to lead your team, organisation or self more effectively, delivered straight to your inbox:If you're not subscribed already do subscribe to my youtube channel where you can watch the conversation.Take the Extraordinary Essentials test to identify your strengths and development areas.For more details about me:★Services to CEOs, entrepreneurs and professionals.★About me - my background, experience and philosophy.★Examples of my writing.★Follow me and engage with me on LinkedIn.★Follow me and engage with me on Twitter.My equipment:★ Shure SM7B Vocal Dynamic Microphone: https://amzn.to/3AB9Xfz★ Focusrite Scarlett 2i2 3rd Gen USB Audio Interface : https://amzn.to/3AFeA8u★ 2M XLR Cable: https://amzn.to/3GGxkbf★ Logitech Brio Stream webcam. https://amzn.to/3EsWt6C★ Elgato Key Light: https://amzn.to/3Xhiqyh★ Elgato Light Strip: https://amzn.to/3gyZF8P★ Riverside.fm for recording podcasts. bit.ly/3AEQScl ★ Buzzsprout Podcasting Hosting gets (listing podcasts on every major podcast platform along with listening analytics. bit.ly/3EBPNTX[These are affiliate links so I receive a modest commission if you buy them.]

Angela and Regina are co-founders of Women's Personal Finance, a massive community that is a safe space for women to talk about all aspects of how money shows up in women's lives. We talk about monetizing a community like this one, the purpose it serves and being able to lean deeper into the brand mission through intentional monetization. Regina is a pharmacist by background, Coast FI and is not really working as a pharmacist anymore. They both shifted Women's Personal Finance into becoming a business entity about 13 months ago. The ladies have been friends for quite a few years. Regina shares how she got into the personal finance space via Twitter. She wasn't blogging but wanted spaces that gave her the opportunity to talk about money. She purchased a property in her 20's and her financial trajectory was unique and she wanted to connect with other people that had a similar experience. She wanted to create a place where she could share more content (rants) 2017 Angela remembers the details. Regina kept her blog anonymous which would allow her to speak freely about her interests and connected with Angela when she reached out to write a post on “Prepper FI” on Angela's website. Angela was a lurker in the personal finance community for YEARS. Was a completely passive consumer of that content. She decided to start blogging after joining Twitter. Meet the Women of the Personal Finance Community Post that went viral. Decided that Women's Personal Finance be an inclusive space and not niche down to only being a FIRE group. I ask why Angela and Regina were the ones to create this community? They didn't need a list but an actual community What surprised them about creating an online community (I disclose that I'm a member of the community) No longer letting things “happen” in the group and have become protective of the group. Surprising realization that the group isn't for everyone. Initially it was uncomfortable to do but now it's clear that it's a part of how they protect women in their space. Could you talk about the tensions that have arisen as you've monetized this project? Regina talked Angela into monetizing the project Why was Angela reticent about monetizing the community? There were things not showing up in the Facebook feed and Angela was sent to Facebook jail because of saying “Smelly potato” and they can't rely on Facebook They decided to add a premium community and this leaned into their community building and advocacy work offline. They wanted to really make a community that wasn't ABOUT them vs. the community Neither Regina or Angela have added content onto their website and focus on elevating other people with their platform. I note that Women's Personal Finance, Elevate Community and Plutus Foundation When you began selling products what was the response like? They definitely got pushback about the products. The first thing they monetized was paying the moderator using Ko-Fi and realized that there was something “here” with the community though Angela has had to work through the tension of getting paid for a passion project. I share why I rebranded my project to “Michelle is Money Hungry” and how someone was offended by the name and I wanted to have a conversation about money There is a lot of work that goes into content creation. If we're not getting paid what are we modeling to our communities and the people that we serve? They found that higher earners who don't want people to earn money and are unlikely to pay for what they're producing. 52,000 members in the group and a ton of moderation work, ego and emotion Paying writers and speakers-a focus on compensating people for their work as soon as money is available “Paying Women for their Work” The first year they made $50,000 I ask about grants, they do have a Plutus Grant What have been the most impactful conversations that they've seen in the group Angela makes the point of how Facebook makes money off of the groups that are hosted on the platform. I ask about the initiatives that they've undertaken in the group A focus on women's reproductive health-The ladies set up a reproductive health fund Gifting memberships-Annual members vs. a free month The conversations in the Women's Personal Finance group move me on an emotional level. I love seeing the uniquely specific financial conversations about women's money. What does the future look like? Where is the premium community currently hosted? Discord I circle back and ask about why Twitter worked so well for them? They share how. Content creator connections happened via Twitter For more information, visit the show notes at https://plutusfoundation.org/2022/angela-regina-mission-driven-brand

We grow personally and professionally through learning, and what better way to self-educate than through books. In the first episode of our Behind the Cover series, I'm joined by my friend and colleague Audrey Cannata, Operations Lead at the Digital Growth Institute, to talk about The Coaching Habit: Say Less, Ask More, and Change the Way You Lead Forever by Michael Bungay Stanier. We break down this masterwork that guides leaders in helping their constituents reach the next level so they can embolden others through their transformation journey. Join us as we discuss: - (3:11) Some of the common misconceptions about professional coaching - (7:55) Challenges to building a culture around coaching - (14:53) Seven questions everyone should ask during the coaching process Check out these resources we mentioned during the podcast: - Audrey Cannata - The Coaching Habit: Say Less, Ask More, and Change the Way You Lead Forever - Michael Bungay Stanier You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Listening on a desktop & can't see the links? Just search for Banking on Digital Growth in your favorite podcast player.

This week we are brining back one of our favorites — Jack Hubbard of St. Meyer & Hubbard.  Jack has trained over 70,000 bankers in his lifetime and his content can be seen in ABA Bank Marketing Blog, RAIN Today, The American Banker, The Financial Brand, and RMA Journal. Jack is co-author of the bestselling book, Conversations with Prospects, which has become the standard for bank acquisition strategies. The views, information, or opinions expressed during this show are solely those of the participants involved and do not necessarily represent those of SouthState Bank and its employees.  SouthState Bank, N.A. - Member FDIC

Brett King is an International Bestselling Author whose books have been released in over a dozen languages, achieving bestseller status in 20 countries. Brett hosts the world's first and #1 ranked radio show on FinTech called “Breaking Banks” (180 countries, 7 million listeners). He is a media personality who covers the future of business, banking, technology, and society, and has appeared as a commentator on CNN, CNBC, BBC, ABC, Fox, and Bloomberg. Brett advised the Obama administration on Fintech policy, advises regulators and bank boards around the world on technology transformation, and has spoken in over 50 countries. He is the Founder and Executive Chairman of Moven, a successful mobile start-up, which has raised over US$47 million to date, with the world's first mobile, downloadable bank account, available all over the world. Brett was named the “Godfather of Fintech” by The Australian, voted American Banker's Innovator of the Year, and voted the world's #1 Financial Services Influencer by The Financial Brand. His fifth book, Augmented: Life in the Smart Lane, was an international bestseller, top 10 in North America and China, and the book remained in the top-10 on Amazon for 2 years. Bank 4.0, which followed, spent 2 years on the Amazon bestsellers list for Banking books. His coming book for the post-Coronavirus world is entitled The Rise of Technosocialism and is due out November 21, 2021. For more on Brett or to book him to speak:https://speakers.calentertainment.com/profile/19933?btsc=1 Love the show? Subscribe, rate, review, and share! https://www.calentertainment.com/virtually-speaking/

Anu chats with Female Founders Fund scout investment founder, Beatriz Acevedo of SUMA Wealth, a revolutionary financial wellness brand with a mission to close the Latinx wealth gap in the US. They discuss the unprecedented power and growth of the US-born Latinx population, what marketers and brands are still getting wrong in connecting with this demographic, and why the future success of all American businesses is predicated on the financial inclusion of this group. Beatriz dives into the opportunity she saw to bring her expertise as a marketer and community builder into the world of fintech, and why building trust and community is critical for any financial brand looking to build lifelong brand loyalty.

Content marketing in the social/digital space isn't new; but, who distributes that content will impact its success.People want to connect with people, not 'faceless' brands. Connection builds trust. So how can a brand drive deeper connections and growth? By leveraging its people (its employees), through an employee social media advocacy group.In this episode, we'll be 'flipping' the marketing conversation from external to internal with the James Robert Lay, who'll breakdown why companies need to incorporate employee social media advocacy into their digital marketing.I invite you to join The Internal Marketing Podcast tribe by subscribing, listening, reviewing and (most importantly) sharing this awesome content with your fellow marketing or leadership colleagues.Thank you for listening!Kerry-Ann About James Robert LayJames Robert Lay is one of the world's leading digital marketing authors, speakers, and advisors for financial brands. He is the author of the bestselling book, "Banking on Digital Growth". He is also the founder and CEO of the Digital Growth Institute. (https://www.digitalgrowth.com/)James Robert has been named one of the Financial Brand's "Top Global Financial Services Influencers to Follow," a CUNA "Credit Union Rock Star," and a CU Times "Under 40 Trailblazer."  

What does it take to develop new business when travel isn't an option? How do you connect with prospects digitally? This week, we turn to Jack Hubbard for the answers. Jack is the Chief Experience Officer at St. Meyer and Hubbard and has provided sales coaching for over 70,000 bankers in his lifetime. He is passionate about creating cultures of high performance and his content can be seen in ABA Bank Marketing Blog, RAIN Today, The American Banker, The Financial Brand, and RMA Journal. He is also the co-author of the bestselling book, Conversations with Prospects, which has become the standard for bank acquisition strategies. The views, information, or opinions expressed during this show are solely those of the participants involved and do not necessarily represent those of CenterState Bank and its employees.  CenterState Bank, N.A. - Member FDIC

I caught up with Jim Marous, co-publisher of The Financial Brand, publisher of the Digital Banking Report and one of the top 5 most influential people in banking globally.   In this episode, we discuss:   - Banking transformed - the seamless integration of data and advanced analytics - New technology and new leadership thinking - The extent to which consumers are embracing rapid change  - The importance of personalisation and proactive thinking  - What relationship management will look like in the future - The reasons behind the disparity of trust between GIG economy services and new FS services  - The biggest trends in banking for 2020    The Global Digital Banker is an insight-backed podcast series focused on key trends, market insights, thought leadership and best practice within the fast growing and dynamic world of digital banking. www.globaldigitalbanker.com