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Praestabilis - Marketing Excellence with Connie Ragen Green
Praestabilis – Excellence in Marketing – 157

Praestabilis - Marketing Excellence with Connie Ragen Green

Play Episode Listen Later Dec 5, 2025 18:08


Welcome to Episode 157 of Praestabilis: Excellence in Marketing Welcome to Episode #157 of “Praestabilis: Excellence in Marketing” In this episode,the topic is “From 2025 into 2026: What will you change in your life and business, and what will remain the same?” It’s important to take a close look at what you’ve been doing this year, and if your results were what you expected. I believe that we can improve exponentially year over year, and that it’s up to us to decide what to change and what results we will expect. I am sharing a live session of my “Really Simple Authority Blogging” ongoing training course with you and know you will benefit from the marketing strategies I am sharing and teaching here. Be sure to connect with me at https://ConnieRagenGreen.com or on X at https://x.com/ConnieGreen so I may serve you in the areas where my help could make a huge difference in your results. I’m going to share with you how much fun I’m having with creating simple courses using AI (Artificial Intelligence) in about 30 minutes. I know you can do the same thing. Keep it simple, and add the short course you create to a page on your existing website/blog. In this episode I’m discussing how to use keywords and search engine optimization (SEO) to grow your business. Your prospects and future clients, customers, and colleagues are waiting to connect with you, but if they can’t find you online it will never happen. Make it simple for your target audience to find you by using the keywords and phrases they are most likely to be searching for on Google, Bing, and the other search engines. The Power and Gift of Change”- We are all changing throughout each day, and I think we must embrace this change in order to grow and move forward. Changing can take many forms, and if you look back through your life you will come to understand that you are not the same person you were even a year ago. Here is a quote about this you may resonate with… “Growth lives outside the comfort zone. If it feels uncomfortable, you’re probably doing it right.” ~ Marie Forleo I believe that our businesses are based on the concept of serving others. When you start on online (or even a brick and mortar) business, your goal is to serve others with what you know and to benefit in multiple ways, including by earning an excellent income. I’m sharing several examples in this podcast about my own and experiences with clients over the years. ~ ~ ~ ~ ~ This morning I was reading the message written by outgoing Surgeon General Dr. Vivek Murthy. In it, he stated that his “parting prescription” for the American people is to cultivate a strong sense of community to help themselves and others. He added, “Relationships, service, and purpose are the time-tested triad of fulfillment that stands in contrast to wealth, fame, and power which define the modern-day triad of success.” Here are some other questions I want you to ask yourself: What is your commitment to yourself and to others close to you? Why are you focused on the things that are taking up your time? When will you begin to focus on goals that will allow you to create and leave a legacy? Whom do you trust to get you there? Perhaps my “Monthly Mentoring Program” is right for you. Motivation and Inspiration: What It Takes to Get Your Spark Back” During 2024 I went through a period where I wasn’t as motivated as I had been accustomed to being for many years. This gave me time to explore why I was feeling this way and to hopefully learn something that would help others. My inspiration to do all of the things I love in my business, including writing, creating, marketing, and mentoring was waning and I wasn’t sure why. Within a couple of months I was back on track and this is what I learned… Life isn’t easy, but then it isn’t supposed to be. Being challenged in so many ways on a regular basis makes us stronger and perhaps more appreciative and grateful for what we already have and what we know we can achieve if we believe in ourselves and have even one other person who knows we are special and tells us that as often as possible. Marie Forleo wrote a book titled “Everything Is Figureoutable” – https://ConnieLoves.me/FigureOutAble – Her precept is that if you’re having trouble solving a problem or reaching a dream, the problem isn’t you. It’s that you haven’t yet installed the one belief that changes everything. I’m at conniegreenhouse at yahoo dot com and want to hear from you on this topic, or on anything else. “Merging Your Life with Your Business” as a strategy. We aren’t creating a business we need a vacation from. Instead, we’re creating a “lifestyle by design” where we have the time and financial freedom to live in a way that few people are able to, and with choices around everything we do. If you’ve met me in person, heard me on my podcast, or read any of my books, you know that I am a very positive person. No matter what situation or circumstances arises, I truly believe there will always be a positive outcome on the horizon, and sooner rather than later. But I wasn’t always this way. This is a journey that continues… My first year online was 2006, and very quickly I connected with people I’m still part of a Mastermind with in Austin, Texas. I was invited to speak at an event there a couple of years later. It was hosted by Joe Vitale and Mendhi Audlin was also there. She shared a concept she had come up with that she calls “What If… UP!” The premise is that there is truly a silver lining in everything negative that occurs. I liken this to Newton’s Third Law of Motion: For every action, there is an equal and opposite reaction. My precept and general rule for life is that we can achieve anything we want and feel that we deserve. Others want to help us to achieve our goals, but many times we get in their way by telling ourselves stories that aren’t true. Mendhi’s precept aligns with mine, and a year or so after I first met her she published a book on this… “What If It All Goes Right?: Creating a New World of Peace, Prosperity & Possibility” by Mendhi Audlin reveals the secret to turning possibilities into a tangible reality. It works! https://ConnieLoves.me/WhatIfUp I’m discussing the importance of being willing to “Better Your Best” during this new year, as well as recommending that this be the year you finally embrace AI – Artificial Intelligence – for your business. I have been a student of and someone who uses AI almost daily since February of 2022, and I’m learning from experts Andy O”Bryan and Denise Wakeman in their ongoing AI Success Club. Asking “How Are You Defining Success?” Creating a business as an entrepreneur allows you to live a lifestyle by design, with both time freedom and financial freedom. Think about how you want to live each day and then take action to make it happen. Over the years I’ve changed many things, while others have remained the same. Instead of making changes just for the sake of change, think about what you could change up and what makes sense to remain at least mostly the same. Years ago, I used to put together my blog posts on a single topic, like copywriting or list building or creation digital products into a simple document that I referred to as a ‘Focus Guide’ and gave them away to my list and to my prospects. Each of these documents contained resources and an ‘About the Author’ page that helped me to build my credibility, visibility, and profitability. For the first time ever, I am recommending that you write a book about yourself, your niche topic, and how you serve others. I first did this in 2009 and now I have written and published twenty-eight full-length, non-fiction books on the topics of entrepreneurship, personal, development, and authorship. Life can be messy. Are their ways you can keep moving forward when your personal life is turning upside down? Yes! Finding joy in helping and serving others, as well as compartmentalizing what is currently going on in your life are just two of the ways to deal with change and situations outside of your control. I recommend that you choose two social media platforms to use for the sole purpose of helping your prospects find and connect with you online. My favorite is X – formerly known as Twitter, and I also use LinkedIn and YouTube as my favorite social media sites to grow my business. Please connect with me on these sites and let me know how I may best serve you as you build and grow your profitable business. Is your list of what you are willing to do longer than your list of what you don’t want to do? I recommend a mile-long “to-do” list and a daily schedule of no more than four things that you will work on each day in your business. Find a mentor who believes in you and get started with creating a lifestyle by design that you want and deserve. I’m recommending James Clear’s “Atomic Habits” – https://ConnieLoves.me/AtomicHabits – as a book to help you alleviate your fears. We all have hopes, dreams, goals, and fears regarding our life experiences. I have found that if we build up our confidence and have faith that everything will turn out in a way that will be beneficial to all, we can continue to move forward without negative effects. Having an online business requires confidence. These are some questions to ask yourself: Who will you serve? What are your prospects pain points? What’s your idea? How will it be created, and then delivered? How will you sell it online? Creating a simple product or online course is the beginning of living a lifestyle by design. Reach out to me any time at conniegreenhouse at yahoo dot com if you’d like to know more about getting started as an online entrepreneur. ~ ~ ~ ~ ~ My first online course back in 2006 was a simple one with three audio trainings and a workbook. Then, I began creating more sophisticated, but not more complicated courses. I’ve used the “Really Simple” branding for many courses at least 25 times, as well as using other terms and phrases based on the keywords I am optimizing for with each new course. Having your own online course on a topic you want to become known for will give you leverage to grow your business exponentially over time. It’s interesting to me that we as humans sometimes take things for granted that later on we know we should have appreciated in the moment. What I’m referring to here is having an online business you can run from home, or from anywhere in the world. There’s a window of opportunity that isn’t always open, and right now this window is wide open to everyone. A lot of it depends upon economic factors. I almost went back to graduate school two years ago to study economics, but decided against it because of the film and television writing I’m pursuing, but that’s a story for another time. Someone I work closely with had posted this quote from Richard Branson the other day: “Business opportunities are like buses, there’s always another one coming.” This does NOT apply to online business, but instead refers to starting a physical, brick and mortar business. I know several people in both of my cities who borrowed against their homes, cashed out retirement savings, and sold family heirlooms to start businesses in the community, only to go bankrupt a couple of years later. What I’m saying here is that this is the time to get your online business off the ground and up and running profitably. It’s so inexpensive in comparison, and the biggest expense I incur is what I pay mentors to guide me in the right direction. Yes, I still have a mentor and recommend you do as well. This isn’t coaching, but instead a personal relationship you’ll build over time that could lead to strategic alliance partnerships and lifelong friendships. I’m at conniegreenhouse at yahoo dot com if you want to know more about mentoring with me. The four widely accepted learning modalities (or modes) are known by the acronym VARK: Visual, Auditory, Reading/Writing, Kinesthetic. They are sometimes inaccurately referred to as “learning styles” which implies that each learner has a “style” of learning that should be maximized in all learning situations. Focusing on consistency, productivity, and creativity makes sense for all online entrepreneurs in 2024. I’m also sharing some effective and time-proven strategies with you here that will make a difference in your business, as well as in your personal life experience. Each day I focus on writing, creating, marketing, and teaching/learning/mentoring. My writing began as short and simple blog posts and blossomed into more than twenty-five full-length books. My writing is my oeuvre, my body of work that is my legacy to family, friends, colleagues, and those who follow me. During 2023 I wrote and published more than 400 thousand words. This breaks down to one full-length book, Self-Directed: Inspire, Motivate, and Empower Yourself to the Greatness That Lies Within; the current book on marketing that is more than halfway written; 8 short reports on topics of interest to the people I work with online; one hundred thirty-eight blog posts on three different blogs I maintain; and 382 email messages to my online community. These are  practical strategies for effective time management, emphasizing the importance of creating a balance between work and personal life. Achieving work-life harmony requires effective time management strategies that allow you to balance professional and personal responsibilities. Here are some strategies to help you manage your time more efficiently: 1. Set Clear Priorities: Identify your most important tasks and priorities for both work and personal life. Focus on what truly matters and allocate time accordingly. 2. Use a Time Management System: Choose a time management system that works for you, whether it’s a digital tool like Todoist or Trello, or a physical planner. Organize tasks, set deadlines, and track your progress. Schedules vs To-Do Lists 3. Prioritize Tasks with the Eisenhower Matrix: Categorize tasks into four quadrants: urgent and important, important but not urgent, urgent but not important, and neither urgent nor important. Prioritize tasks based on these categories. 4. Batch Similar Tasks: Group similar tasks together and tackle them during specific time blocks. This reduces the mental load of switching between different types of activities. 5. Time Blocking: Allocate specific blocks of time to different activities. This includes work tasks, personal commitments, and breaks. Stick to the schedule as much as possible. 6. Learn to Say No: Be selective about taking on new commitments. Saying no when necessary helps you avoid over-committing and allows you to focus on your existing priorities. 7. Delegate When Possible: Delegate tasks that others can handle. This applies to both professional and personal responsibilities. It’s okay to ask for help. 8. Practice the Two-Minute Rule: If a task takes less than two minutes, do it immediately. This prevents small tasks from piling up and becoming overwhelming. 9. Limit Multitasking: Focus on one task at a time. Multitasking can reduce efficiency and increase stress. Complete one task before moving on to the next. ~ ~ ~ ~ ~ You’re starting a conversation with your emails, and building a relationship with your prospects, customers, and clients over time. I’ve been online as an entrepreneur, marketer, and writer since 2006, and while much has changed, I believe that more has remained the same. Here, I’m discussing how we marketed in those early days, and why email marketing still remains top of mind. Most recently, I’ve co-hosted an Advanced Email Marketing Conference with Ellen Finkelstein. In April of 2023, I hosted my latest live marketing event in Los Angeles, and more recently I’ve hosted my Santa Barbara Retreat for those I mentor and teach. But like everyone else, I began by attending live events, and eventually virtual events in order to find my voice, connect with other like-minded people, and learn more about building and growing my online business. Guerilla marketing is a way to drive publicity and, as a result, brand awareness by promoting using unconventional methods designed to evoke surprise, wonder, or shock. Guerrilla marketing is the creating use of novel or unconventional methods in order to boost sales or attract interest in a brand or business. These methods are often low- or no-cost and involve the widespread use of more personal interactions or through viral social media messaging. This marketing method has increased in popularity with the rise of ubiquitous mobile and connected technologies that can amplify messaging and focus on target groups of consumers. Some consumers may be more attracted by guerrilla marketing campaigns as they may be more interesting and daring, while others may be turned off because of the perceived “disruptive” aspects of this style of marketing. Please subscribe and leave me a review. And connect with me at https://ConnieRagenGreen.com. Find out more about me HERE. Becoming an online entrepreneur was the best decision I ever made. I’ve been online since 2006 and now help others all over the world to do the same or something similar. We all have times where we are feeling a little down, lost, or confused. Life isn’t easy, and no one makes it out alive! These are my recommendations for how to get back on track and feeling more happy and optimistic about your future… Write! Whether you’re already a writer or are just beginning to think about sharing your thoughts, ideas, and experiences with others, writing makes sense. I write every single day and publish much of my writing as blog posts, short reports, and full-length books. Writing opens your mind to what you want in the future, by allowing you to explore the past through your memories. You can also retell and reframe your stories in a way that will serve you going forward. Start a new project! I usually create products and courses as new projects, but this can also manifest as something you build or create with your hands. I have family members on two continents that love to put together complex jigsaw puzzles. They look forward to these as a new project on a regular basis. Volunteer! Before I started my online business, I promised myself I would volunteer my time and donate money to charitable causes… as soon as I had the time and the money to do so. Once I had my own business, I realized that I had some time and a little money to do this all along. Spend time with new people! As a part of the volunteering I now do regularly, I’ve spent time with very young children, veterans, women starting over after being in a domestic violence situation, and more. This work continues to make a difference in my life. As you can see, there are many ways to get back to your “Why?” and I hope this has been helpful to you. What’s the best niche topic to cover in your blog? I know you don’t what to hear me say “It depends.” so I won’t. Lean in, and I’ll share the very best niche for you, and it’s one that is also the most profitable, will feel more like you’re just having fun, will never go out of style, and will be the one that has absolutely zero competition. Which niche topic and target audience could it possibly be? I won’t keep you in suspense any longer. I learned when I began online 17 years ago that the best niche for anyone is the one that makes your heart sing and is probably a topic you take for granted. I had been teaching school for twenty years and my students were mostly Spanish and Tagalog native speakers. I told them if they wrote just a few sentences every single day – weekends, holidays, and school breaks included – their writing would improve. Those who followed my advice excelled, while those who didn’t floundered. During all those years, I seldom wrote anything unless it was required for my work as a teacher or for my part-time work in real estate. Fast forward to 2006, and I realized not only that I needed to write in order to succeed online, but also that what I’d done with my students would apply here as well. My niche for the next eighteen months was around helping others to write, publish, market, and sell eBooks. I wrote one on real estate farming – choosing and area close to home to connect with people who may need your services – as an example and sold it on my website. Back then, you had to sell eBooks on your own websites, as Amazon had not yet entered the world of self-publishing. My niche and website became “eBook writing and marketing secrets” and this topic took me to six figures. I was learning right along with the people who were learning and buying from me. I then moved that site over to https://ConnieRagenGreen.com to make a name for myself and to branch out to other topics. The bottom line is that you must begin by sharing what you already know something about and love. Blogging is the direct path to the visibility, credibility, and profitability you wish to have in your business. In my business, every idea begins as a blog post. This is where I think and research and brainstorm what’s on my mind in the very beginning. The blog post is ground zero for what could, and many times does become a product, course or program. Blog posts, while based on your idea, can be created with original content, private label (PLR) rights content, guest content, or curated content. While I immediately share my published posts on social media as “micro content” you’ll want to wait at least 24 hours before syndicating your content on Medium. I also teach this syndication strategy in my popular and ongoing Syndication Optimization training program. Next up in your content creation and content marketing strategy is a short report, which you may sell online or give away as a lead magnet. I teach all of this in my Really Simple Short Reports training. This is what we refer to as “cornerstone” content that is extremely valuable. The final step is creating “authority content” by publishing your writing as a Kindle or paperback book to increase your visibility and build your reputation as an expert on your topic. I typically discuss time management and productivity in regards to entrepreneurs, marketers, and authors, and I’ve even co-authored a bestselling book on this topic, entitled “Time Management Strategies for Entrepreneurs: How to Manage Your Time to Increase Your Bottom Line” where we outline in great details the steps you may take to reach a level of optimal productivity and time management as an entrepreneur. But what about everyone else? Doesn’t every person deserve to live the lifestyle they want and deserve, where they enjoy financial freedom and the time to enjoy every moment to the fullest? Of course they do, and that’s what I’m sharing during this podcast. When I began online as a new entrepreneur in 2006, I realized immediately I would need help with technology and graphics, as these were the areas where I had no experience or talent. I bartered for these services for the first year or so, and then began to put together a team of people to support me so my business could grow. When I look back over my lifetime, I see that I have always had a team supporting me, whether it was while I worked as a classroom teacher, or in real estate as a broker and residential appraiser. Even while I was growing up, I was surrounded by people who supported me, from family, friends and neighbors to teachers, clergy, and people in the community. Put together your team and watch your business grow exponentially! When it comes to your visibility as an entrepreneur, where may we find you to see what you’re doing? This expert status comes from your writing, videos and audios, and your social media presence on the most active platforms for your target audience. My three popular and active blogs are at ConnieRagenGreen.com, HugeProfitsTinyList.com, and at MondayMorningMellow.com. Credibility is about what you already know and what you are learning. We all started our online businesses as adults, so we brought our knowledge and experiences with us. It made sense for me to help people write, market, and publish eBooks in the beginning, because I had worked as a classroom teacher for twenty years prior to coming online, and was learning about marketing and self-publishing. Profitability means that you must ask “What’s for sale?” every day in your business. Create your own simple products and courses, recommend others with affiliate marketing, and look into buying the resale rights to sell other people’s products as your own like I continue to do in my own business. The final part of this information on your expert status as an entrepreneur includes productivity, consistency, and attention to detail. Get everything in place as quickly as possible, and your online business is sure to grow exponentially! During my first couple of years online, beginning in 2007 I connected with mentors Alex Mandossian and Raymond Aaron. When I inquired as to what they were doing together as strategic alliance partners, they gave me a brief explanation and told me that I was not yet ready to move up to this level. Over the next two years they helped me to grow and elevate my business and my mindset as an online entrepreneur so that I could connect with others in this way. Seek out the people and groups you wish to be involved with and show them that you have moved past tactics and on to strategies. It will make all the difference and as you uplevel everything you’re doing online in your business, your free time and disposable income will increase exponentially! When I work with people in my Incubator Mastermind Mentoring program, the goal is to move them into position to become a strategic alliance partner with me and others to share their message in a bigger way. WHY did you choose the career you started your working life with? WHY did you get married, have children, and move into your first home? WHY did you make the conscious decision to leave your career at some point and start your business? WHY do you want to be an author or entrepreneur, or coach? WHY do you get up every single day and do the work required to become more successful on an ongoing basis? Everyone must have a WHY and there are no right or wrong answers here. But if you find yourself unmotivated to work or if you find yourself procrastinating on projects, then it's time to re-examine the main reason for your business. Name Your Reason – or Your WHY – for Starting a Business Focusing on your WHY can help motivate you, so write down your reason for starting a business on a regular basis. Did you want to fill your free time? Did you want to earn some play money or contribute to the family finances? Did you want to pay the medical bills of an aging parent or a sick child? Did you want to pay for your child's higher education or private school tuition? In my case, my answer to “what's your why?” was always around having enough income to live life on my terms. Over time, I came to the realization that every choice I was making, and each time I could not do something that had meaning for me, was all related to me needing to earn a paycheck or a commission from the classroom teaching and real estate work I was involved with each day. I missed just about every family event, vacation, and other activities because I was working 60 or more hours a week in order to cover my bills and other expenses. I wasn't angry or resentful because I believed that I didn't deserve to have a better life during those decades. This all changed in 2005 when I began reading books and attending events based on self improvement and personal development principles. Writing these reasons down – no matter what they are because every person's WHY will be different – should help motivate you to work hard. You should feel driven to make your business a success. You should be willing to tackle things outside your comfort zone because you know the end result will help your business. If you're not feeling motivated, then you need to dig deeper. I worked closely with a woman who was struggling to make her online business become profitable, and she continued to tell me that she had no problems or struggles in her life, currently or during her younger years. Then, one day she told me about her granddaughter who had passed away at age twelve and the floodgates opened. We got to the bottom of things, she discovered her why, and her business grew by leaps and bounds, almost overnight! Be Open and Willing to Examine Your Inner Feelings Life is fluid and ever-changing so it stands to reason that your WHY would change over time as well. Even if you started your business because you didn't know what to do once your kids were in full day school, you can change that WHY to something more meaningful now. A mentor once shared with me that she started a service business because she was a single mom and needed to earn money to survive. She was responsible for lodging, food, and clothing for herself and her child. She didn't have anyone to rely on except herself. THIS is enough to make you cry and to hustle for work, knowing that if she wasn't working, she wasn't eating. What are you passionate about that will get you hustling? Are you passionate about a cause or charity that can benefit from your financial assistance? Do you need to pull yourself up out of financial despair? Don't be afraid to own that reason and fight for your business. This is how you will continue to get closer to understanding and recognizing the answer to “what's your why?” Don't be Afraid to Switch Business Gears to Discover Your “Why” One of my mentees admitted to me early on that even though she has been in a service business for over ten years, that she hadn't been motivated to create any classes or products as a source of passive income. She blamed her indecision on a lack of new ideas and a feeling and belief that everything she knew had already been said and done, but I questioned if it was because she didn't feel attached to her particular niche of online marketing. After some more discussion, she agreed and has since modified her services that align better with what she enjoys. I still suggested that she explore a deeper WHY but this is a step in the right direction. Plenty of businesses add or subtract products or services or modify their mission statement. If something about your business doesn't feel right, don't be afraid to make changes. I'm bestselling author and online entrepreneur Connie Ragen Green, and now I can confidently answer the question “What's your why?” with enthusiasm and conviction. My “why” is around the concept of helping others to achieve their goals and dreams with writing and having a profitable online business so they may follow their dreams and passions without having to do work that doesn't make their heart sing or worry about meeting all of their financial obligations with grace and ease. You can double your productivity and be success with a business, or with anything you choose to accomplish in your life, if you are willing to implement what you learn and take decisive action on a consistent basis. Many people come to me to learn how to successful and profitable as an online entrepreneur. But some of them end up saying “I already know that” and moving on to something else. I know that I am able to do more than I ever thought would be possible in my life because I am willing to learn, implement, course correct, ask questions, take massive action and keep moving forward with consistency. Others may be smarter or more knowledgeable, but if they hesitate to take action they will not achieve the results they are hoping for in their business or with anything else. As long as you are specific and intentional with what you want to achieve, you can do it all as an entrepreneur, just not all at once. And we must throw perfection out the window. I have a new saying… The more perfecter your goal, the less purfeckt your results. “Everything we do in our lives is preparing us for something that will arise in the future, even though we don’t yet know what that will be.” ~ Connie Ragen Green Our stories are the fabric of our life. A story sets you apart from everyone else, makes you unique and memorable, and is all you have when it's all said and done. When I was a young child a neighbor girl, seven or eight years old at the time, interrupted my mother in the middle of a story she was telling to ask, “Why do you have so many stories?” My mother hardly skipped a beat, informing the girl that “You'll have stories too, when you get older.” On that evening a part of me became a storyteller in training. Sure enough, it wasn't long before I was telling stories about everything from what I did in school that day to what happened in the neighborhood. I wore my storyteller's hat with pride and now I see that this one aspect of my life was preparing me for what I now do in my business and derive great joy from every single day. The word “praestabilis” is from the Latin and means outstanding, excellent, and extraordinary and this is the goal for you as you make your way in the online world. It took me until age 50 to step into the light and live an empowered life. I achieved this by leaving a job – classroom teaching – and a career as a real estate broker and appraiser to come online as an entrepreneur. I have no regrets about waiting so long, as everything unfolds once we are open to receiving it. There are three top strategies to help you move closer to an empowered life and they include… Writing – Every day, I want you to write! This includes blog posts, outlines, emails to your prospects, clients, and potential joint venture partners. Also, write short reports and white papers to show others who you are and what you know. Finally, write a book to solidify your expertise in your niche, and follow that up with additional books over time. Writing is crucial to our process of standing out from the crowd by sharing what we know and believe. Reach out to me if you’re interested in coming aboard for my “10 Week Author” program. Recent posts on my three blogs are at: “Broken Compass Stories We Tell Ourselves” – https://mondaymorningmellow.com/broken-compass-story/ “The eBook That Changed My Life” – https://hugeprofitstinylist.com/ebook-that-changed-my-life/ “Marketing Secrets from Creative Sources” – https://connieragengreen.com/marketing-secrets-from-creative-sources/ Speaking – I was the reluctant speaker, but once I got past my fears and insecurities you can’t get the microphone away from me. Speak about yourself and your topic to anyone who will listen. I began by speaking at my Rotary Club and I continue to recommend service organizations as a way to break in to speaking. Now I speak all over the world, in person and virtually on a variety of topics. Masterminding – Connecting with others for the sole purpose of reaching your full potential is crucial to life success. Find a Mastermind group to join, or start your own by inviting thought leaders to connect with you in this way. I have a group called the Incubator Mastermind that may be of interest to you. Hopefully, you can see that what I’m sharing with on each podcast will make a difference for you as you build and grow your business as an entrepreneur, author, and marketer. Make sure to think of marketing as a priority and get into the habit of sharing your best ideas and resources with the people who are on their way to becoming your raving fans! I’m always just an email away at conniegreenhouse at yahoo dot com if you’d like to connect with me. I promise to help you keep it simple while you grow your online business. Get started with your own eBook empire by learning how to write an eBook from the person who continues to guide me along this lucrative journey. Take a look at How to Write and Publish Your Own eBook…in as Little as 7 Days from expert and author Jim Edwards. Thank you for this opportunity to serve you as I share my beliefs, perceptions, and experiences as an author, online entrepreneur, and marketing strategist with you. Marketing has become the joy of my life as I continue to learn, grow, and share concepts with others. I'm bestselling author, marketing strategist, and online entrepreneur Connie Ragen Green and I would love to connect further with you to help you to achieve your goals. If you are interested in learning how to optimize the syndication of your content, please take a look at my popular Syndication Optimization training course and consider coming aboard to increase your visibility, credibility, and profitability.The post Praestabilis – Excellence in Marketing – 157 first appeared on Connie Ragen Green Podcast.The post Praestabilis – Excellence in Marketing – 157 appeared first on Connie Ragen Green Podcast.

The Social Media Takeaway - Louise McDonnell
The Funnel Formula That's Made Coaches Millions (Step by Step)

The Social Media Takeaway - Louise McDonnell

Play Episode Listen Later Jul 16, 2025 34:11 Transcription Available


In this episode of The Social Media Takeaway, I chat with Ellen Finkelstein, internationally renowned trainer, coach, and founder of Change the World Marketing. She shares how she built her online business from the ground up, why funnels are essential for service-based businesses, and the simple steps to set up a profitable email funnel.Ellen offers straightforward advice on how to grow your list, nurture subscribers, and turn followers into paying clients.You'll learn: ✅ The must-have components of a simple but powerful funnel ✅ How to move people from social media to your email list ✅ What to include in your welcome email sequence ✅ Tips for promoting your funnel consistently without overwhelm ✅ How to use free offers and low-ticket products to start generating salesIf you're a coach or consultant who wants a consistent flow of leads and clients from your social media, this episode is for you!SHOW CHAPTERS00:00 Introduction and Welcome01:00 Ellen's Start in Online Business03:00 The Power of Email Lists vs Followers04:00 What a Funnel Really Is06:00 First Steps to Building Your Funnel08:00 Tools and Tech You Need11:00 How to Keep Emails Valuable and Human13:00 Promoting Your Funnel on Social Media15:00 Why You Should Partner and Freebie Swap17:00 Funnel Pricing Tips19:00 How to Measure if Your Funnel is Working21:00 Building Trust Through Consistent Emails22:00 Ellen's Free Workbook: Build Your First Funnel24:00 Final TakeawaysShe also shares a brilliant free resource called Build Your First Funnel, a step-by-step workbook to map out your audience, freebie, upsell, and sales sequence.GRAB IT HERE! Connect with Ellen:LinkedInIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...

Strategic Storytelling
183 Looking for a business mentor? Don't listen to their story!

Strategic Storytelling

Play Episode Listen Later Jun 20, 2025 20:48


When you're a solopreneur or running a right-sized business, hiring a mentor isn't as simple as following someone else's success story. In this episode of Strategic Storytelling, we unpack the reasons why traditional mentor models — often built for corporate careers or celebrity entrepreneurs — don't work for most small business owners. You'll discover: Why their story may be inspiring... but useless to your business How to identify the right kind of support based on your business archetype Three powerful alternatives to traditional mentorship — including the idea of a "personal advisory board" How to use your own intuition as your most powerful decision-making tool Before you invest in a high-ticket program or follow someone else's path, tune in to rethink what "mentoring" really means for your stage of business. RESOURCES AND MENTIONS: Your Mess is Not Your Message: A Guide to Solopreneur Branding This book contains a detailed discussion of the archetypes  discuss here. Free with Kindle Unlimited. FREE: What is your archetype? Take this quiz...and then learn more about your archetype from my book. Intuition: A Guide For Career and Business. I wrote this quite a while ago and it's still good. Podcast with Robert Middleton (an Educator). Podcast with Cindy Bidar (a Role Model). Podcast with Ellen Finkelstein (also a Role Model) One of many dozens of articles on personal advisory boards Get in touch with me.

Strategic Storytelling
153 Business storytelling: 4 key reasons to share that story

Strategic Storytelling

Play Episode Listen Later Aug 15, 2024 10:45


Lots of business owners have been advised, "Just tell a story. Any story." Or they're told, "Stories hold your audience's attention. Stories captivate your listeners." All that is true. Absolutely. But stories can do a lot more than entertain your audience. And when you tell a story as a solopreneur, you need a specific reason.  In this podcast. we first look at 4 key reasons to tell a story. You'll notice that any story you tell will brand your business. People remember you as "that woman who...'" or "that guy who..."  So buckle up and learn... ...4 reasons to tell a story; that is, what part of marketing does your story carry out? ...why every story is *not* a selling story ...3 guidelines for telling a story that sells for you RESOURCES Podcast with Cindy Bidar, talking about how she uses her personal life in stories Podcast with Ellen Finkelstein, who uses stories very differently Podcast about your origin story (which you're commonly advised to share) Low-cost workbook: The characters in your selling story Video course on creating a selling story Video course on positioning yourself as an expert by telling stories Finally...do you see how much we covered in just over 10 minutes? That should give you an idea about working with me for 90 minutes on the Strategic Intensive consultation. We'll cover any aspect of your marketing or storytelling, and you'll come away with a new game plan.  My website has all kinds of offers, free and paid. Come have a look!  

Your Intended Message
PowerPoint Success: Ellen Finkelstein

Your Intended Message

Play Episode Listen Later Apr 11, 2024 33:58


Make PowerPoint Enhance Your Presentation Don't be a PowerPoint Fool Episode 202 (Ellen is based in Iowa) In this conversation with Ellen Finkelstein we explore: Common mistakes to avoid when presenting with PowerPoint How to take a more productive approach to your presentation How your words, slides and delivery contribute to your success Why text on your slides stop people from listening How non-designers can create attractive slides The importance of practicing your presentation Your secret helpers - Text Pane and Presenter View Guidelines and tests for effective slide design How to fix boring slides About our Guest Ellen Finkelstein: She's a PowerPoint MVP and has been one since 2010. That's a Microsoft award and it stands for Most Valuable Professional. There are only 18 in the United States. Ellen has been training and writing about PowerPoint since before 1999, including several books (written quite a while ago) and her PowerPoint Tip blog. She isn't a designer so she loves to help non-designers create great PowerPoint slides that communicate clearly, command attention, and help the audience understand and remember the message. ----- The Techniques that Will Make Designing Your Slides EASY!" https://www.ellenfinkelstein.com/pptblog/getstarted/ ----- And so that's what how you have to write the content. And I do recommend doing that outside of PowerPoint and it's thinking about what you're saying. So number two, I'll just go really quickly on the slide poor but everybody knows what death by PowerPoint is there's just lots and lots of text on a slide, slide after slide of text. There's a fair amount of research that shows that we can't listen and look at the same time. That research is why there are some states that have laws against even being on the phone while you're you're listening to someone and talking to somebody while you're driving. Okay, because you can't really listen and see at the same time, probably what the person is saying on the phone is a lot more interesting than what's in front of you. So when you put up a slide with a lot of text, people start to read it, we're more visual, the part of the brain that that takes in visual information is much bigger than the part that takes an auditory information. People read it, but they can read faster than you could speak. So they read ahead of you, they're not listening. And then when they're finished, they go back to listening to you. And they see that, oh, I've already read that. So why should I pay attention to the speaker? ----- That image should help people understand and remember what you are saying. ----- I mentioned that presenters screen which functions a little bit like a teleprompter, and so the audience doesn't see it, you see your notes that you've put in the Text Pane, but they just see the slides. ----- Never make text move. So don't make text fly in or fly up. It's almost always annoying to the audience. Because as the text is flying in, they see it and trying to read it, but it's moving. It gives people a headache. It's not nice to the audience to do that. So I would say I almost always use either appear or fade, if I'm using it on text, you know, it doesn't move at all. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/

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Course Creators HQ
E186: 6 New Ways to Find Online Course Profits

Course Creators HQ

Play Episode Listen Later Apr 3, 2024 14:33


In this episode, get a preview of the Course Profits Workshop audio series - and the guests who are sharing their ideas for you to help you find more profits with your online courses. Get the full links and show notes at https://CourseCreatorsHQ.com/186. LINKS MENTIONED    Get on the list so you can get the full workshop, the interviews, special offers and gifts - for FREE - at https://CourseCreatorsHQ.com/PodcastCPW Find out more about Wendy Breakstone's Micro Audio Summit & how you can use it to get 100-1000 leads here:https://coursecreatorshq.com/MicroAudioSummit KEY TAKEAWAYS FOR ONLINE COURSE CREATORS    The guests:- Lindsay Padilla of HelloAudio.FM talks about selling more courses when you put your course lessons into a private podcast. - Samantha Hoilett shares her 5 steps to better messaging including making sure you ahve a unique point of view- Lou Bortone shares how Descript can save you hours and hours of time and headaches.- Jana Osofsky talks about how Pinterest keyword research is essential to making Pinterest send you students (sometimes for years). - Ellen Finkelstein shares how to use simple stories to connect with your email audience, in a much deeper way. - And I'll be talking about AI prompts and tools you can use to improve your sales and write better. Get everything here when you sign up:https://CourseCreatorsHQ.com/PodcastCPW  COME VISIT JULIE!  Get on the email list AND get the FREE Ultimate Course Creators Planner -  https://coursecreatorshq.com/2024PlannerPodcast  Get this free course -  Is My Course Idea Any Good? here -https://www.coursecreatorshq.com/ideaGoodPods Let's talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Website https://www.CourseCreatorsHQ.comFacebook https://www.facebook.com/CourseCreatorsHQInstagram  https://www.instagram.com/CourseCreatorsHQTwitter https://www.Twitter.com/CourseHQThreadshttps://www.threads.net/@coursecreatorshq  Disclaimers  https://coursecreatorshq.com/disclaimers/   

Marketing Speak
430. A Contrarian Approach to Email Marketing with Ellen Finkelstein

Marketing Speak

Play Episode Listen Later Jan 3, 2024 49:56


Strategic promotion is the foundation to grow your social influence. This week on the Marketing Speak podcast, featuring Ellen Finkelstein, we are thrilled to bring you a game-changing episode on email marketing! ✉️✨ Ellen is an expert in teaching online entrepreneurs how to share their knowledge globally and maximize income through email marketing. Her unconventional, yet wildly successful email newsletter formula, has positioned her at the top of affiliate leaderboards. Ellen shares incredible insights on how to use daily emails and micro storytelling to boost engagement, find joint venture partners, and leverage AI tools like ChatGPT. Whether you want  to improve your email marketing or partner with influencers in your niche, this episode is a must-listen! Discover the secrets behind Ellen's proven email strategies. Don't miss out on the chance to revolutionize your email marketing approach! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/430.

Thought Leaders Business Lab Podcast
How To Build Your List As You Build Your Business

Thought Leaders Business Lab Podcast

Play Episode Listen Later Dec 4, 2023 39:13


Many experts focus intensely on creating their courses and programs, yet overlook the crucial need to build an audience who will actually buy from them. In this episode of Influence by Design, Samantha chats with Ellen Finkelstein on how to build an engaged email list to help your business thrive. Your “list” is a list of people you can legally reach out to, and Ellen emphasizes the value of building your email list.She shares how synergistic partnerships, "freebie swaps," and consistency have significantly helped in growing her own list and how these have been instrumental in nurturing business relationships over time. She also highlights the importance of being selective in ensuring that you only share valuable and relevant content with your audience. She shares how her "newsletter style" allows her to promote multiple partners in every email she sends, providing massive value to her audience. Ellen also tackles ideal email frequency, overcoming worries about "bothering" people, and effective ways to build trust and engagement. Tune in as Samantha and Ellen discuss the necessity of consistently building your audience hand-in-hand while growing your business. Their insightful tips and strategies will lay the foundation for success and help you expand your reach. For full show notes and links - https://samanthariley.global/podcast/544

Making It: How to Be a Successful Online Entrepreneur
Keep Saying Yes (Ellen Finkelstein)

Making It: How to Be a Successful Online Entrepreneur

Play Episode Listen Later Jul 14, 2023 9:50


For Ellen Finkelstein, making it is about giving back. When you give, you receive. Through email marketing and blogging, she established authority and built trust… ultimately selling her courses to a loyal following that she cultivated over the years.

Book Profit Secrets with Ray Brehm
#103: Running a Business on One Email a Day with Ellen Finkelstein

Book Profit Secrets with Ray Brehm

Play Episode Listen Later May 25, 2023 25:15


Ellen Finkelstein helps experts get their knowledge out to the world with online products and courses. She's well-known for her email newsletter (I'm a subscriber), which earns her top rankings on the leaderboards. Ellen got started writing books for big names like McGraw-Hill and Wiley. Author platforms were starting to kick off in the 90's and Ellen started her website and email list in 1999. Her list grew automatically within her niche, and she realized she could make more money selling eBooks to her audience. Ellen eventually started Change the World Marketing to show others her email system, which is the opposite of what many of the gurus do. Ellen's email contains daily tips, stories, and many resources instead of just one call to action. We talk about how to create a winning email strategy for your target market, how to handle promotions, and why you need to provide value to your audience. We also discuss why it's OK to include some repetition, how to grow your email list through creating connections, and what to do when you're just getting started. What's Inside:How to create a winning email marketing strategy.Why it's important to provide value to your audience.How to grow your email list through creating connections.Mentioned In This Episode:Ray.fmFreebie - 10 Techniques for Better Results from Your Emails: More Engagement, Opens, and Clicks

Conscious Living Podcast
Episode #44 Why Infoprenuers are underproducing with Ellen Finkelstein

Conscious Living Podcast

Play Episode Listen Later Apr 4, 2023 28:03


Click here to listen on Spotify Welcome to the brand new episode of “The Conscious Living Podcast.” Today I have the pleasure of interviewing an amazingly evolved soul, entrepreneur, and dear friend and colleague, Mrs Ellem Finkelstein. Ellen Finkelstein teaches experts who want to get their Knowledge out to the world how to reach more people with profitable, online products and courses. She started out editing and then writing computer books for McGraw-Hill and Wiley & Sons. One of her books, updated annually, ended up being over 1200 pages, so she had to learn how to manage her time while writing on deadline. She has successfully created and sold dozens of online products and courses.

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Book Marketing Mentors
How to Best Turn Your Book Into an Online Business - BM344

Book Marketing Mentors

Play Episode Listen Later Nov 16, 2022 27:43 Transcription Available


Do you have a book that you want to turn into an online product or course, but don't know how?Listen as Ellen Finkelstein shares her expertise to help you turn your knowledge into online products so you can help make a positive change in the world.In this episode, you will discover...How to get started turning your book into an online product or courseWhy live training plays an essential role when producing an online course How authors benefit from email marketing and list buildingHow blogging can highlight your expertise and build authorityHow to best use QR codes to punch up your marketingAnd much, much, more... Connect with Ellen at https://Changetheworldmarketing.comSchedule your complimentary 20-minute brainstorming session with Susan, go to BrainstormwithSusan.com 

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Strategic Storytelling
068 A Story A Day To Grow Your Business - With Ellen Finkelstein

Strategic Storytelling

Play Episode Listen Later Jul 10, 2022 21:33


Ellen Finkelstein uses email marketing to grow her list. She sends out emails every day - 7 days per week - and each email begins with a story from her own everyday life.  Ellen is what I'd call a role model archetype. That means her promise is, "I'm just like you. If I can do it, you can do it." She uses stories to build profitable relationships with her very large,  responsive list.  In this episode you'll discover Ellen's system for... ...choosing which stories to include in her emails ...finding stories when nothing seems to appear ...deciding what to leave out of her email stories. We also talked about how her Role Model archetype influences her marketing.  You can learn more about Ellen at her website,  ChangeTheWorldMarketing.com 

The Guy Who Knows A Guy Podcast
Ellen Finkelstein, 5 Ways to Multiply Your Business with Partnering

The Guy Who Knows A Guy Podcast

Play Episode Listen Later Apr 21, 2022 37:12


Ellen Finkelstein teaches experts who want to get their Knowledge out to the world how to reach more people with profitable, online products and courses. She started out editing and then writing computer books for McGraw-Hill and Wiley & Sons, went online, and then turned her website into a powerhouse, reaching over 300.000 visitors per month, over 22,000 subscribers, with many additional followers on social media. She has successfully created and sold dozens of online products and courses and has become passionate about partnering. She uses her experience to help experts turn their knowledge into online products so they can create positive change for many people as possible. https://www.changetheworldmarketing.com (https://www.changetheworldmarketing.com) https://www.changetheworldmarketing.com/multiply-your-business-with-partnering-fb-live-notes/ (https://www.changetheworldmarketing.com/multiply-your-business-with-partnering-fb-live-notes/) Mentioned in this episode: Network without talking to strangers Did you know that you can network without ever talking to a stranger? It's true. Networking is not about awkward conversations and elevator pitches. It is about making connections and creating value. I'll teach you how in a two minute video at https://www.guywhoknowsaguy.com/innercircle Get my MP3 I have recorded my book in audio form. Get your copy for free at https://www.guywhoknowsaguy.com

Amplify Your Success
Episode 278: Multiply Your Business by Partnering With Your Peers with Ellen Finkelstein

Amplify Your Success

Play Episode Listen Later Apr 11, 2022 41:24


Growing your business means investing time, money and energy developing a steady stream of new leads and potential clients. Wouldn't it be helpful if you had a short-cut to fill your community with qualified leads who are most likely to buy from you? On Amplify Your Success Podcast episode 278, my guest Ellen Finkelstein joins me to talk about our favorite growth accelerator – partnering with your peers to rapidly expand your business. Ellen unpacks five key steps to take, as well as what's working well right now to add value while promoting others. Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority. Key Takeaways [5:42] Why the law of diminishing returns is affecting your ability to grow your business on your own. [10:07] Ellen covers 5 steps to partnering with your peers. [14:40] The simplest way to partner and benefit, even if you don't have a big list. [16:12] I ask Ellen about a common roadblock – affiliate tracking - and how we can partner even if you don't have fancy affiliate tracking. [20:05] Ellen shares her unique promotion process that often lands her in the top 10 of a partner promotion. [23:24] The importance of preparing ahead for your own promotions, especially if you will ask others to promote for you. [26:47] Why giveaways are Ellen's favorite partner promotion right now.   About the Guest Ellen Finkelstein teaches experts who want to get their Knowledge out to the world how to reach more people with profitable, online information products and courses. With over 20 years online, Ellen has created websites with high search engine rankings and over 300.000 visitors per month, over 22,000 subscribers and many followers on social media. She is also an author published with major publishers such as McGraw-Hill and Wiley & Sons, with books ranging up to 1200 pages. She has successfully created and sold dozens of online products and courses and uses her experience to help experts turn their knowledge into online products so they can create positive change for many people as possible.   Resources Mentioned in This Episode: 5 Ways to Multiply Your Business with Partnerships NEED AFFILIATE LINK IN ORDER TO LINK UP Get Melanie's 7 Step Framework to add another 6 figures to your business this year by leveraging other people's audiences here.

Screw The Commute Podcast
562 - She helps you deliver knowledge: Tom interviews Ellen Finkelstein

Screw The Commute Podcast

Play Episode Listen Later Mar 2, 2022 39:37


Ellen Finkelstein teaches experts, who want to get their knowledge out to the world, how to reach more people with profitable, online products and courses. She has created and sold dozens of online programs, and helps experts do the same so they can create change for many people as possible. Screw The Commute Podcast Show Notes Episode 562 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 03:18 Tom's introduction to Ellen Finkelstein 06:40 Being a Powerpoint MVP 12:00 Creating products when it's still in your head 15:55 Contributing when you're a co-author 18:07 Major publisher vs. self-published 26:03 Tell and Show method 29:37 Sponsor message 32:14 A typical day for Ellen Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ KickStartCart - http://www.kickstartcart.com/ Copywriting901 - https://copywriting901.com/ Disabilities Page - https://imtcva.org/disabilities/ Ellen's Freebies - https://www.changetheworldmarketing.com/freebies/ Ellen's Products - https://www.changetheworldmarketing.com/products/ Email Tom: Tom@ScrewTheCommute.com Internet Marketing Training Center - https://imtcva.org/ Related Episodes Business Legalities - https://screwthecommute.com/561/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/ Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.

Course Lab: Lessons from Successful Online Course Creators
Build Better Beta (Ellen Finkelstein)

Course Lab: Lessons from Successful Online Course Creators

Play Episode Listen Later Feb 28, 2022 21:44


We may know that it's vital to pilot our courses, but how can we get the most out of that initial testing? That's what Ellen Finkelstein, founder of Change the World Marketing, set out to discover. Tune in to hear her unique approach to course piloting.

Biz Coach & Coffee
E4: Ellen Finkelstein

Biz Coach & Coffee

Play Episode Listen Later Jan 4, 2022 15:59


Ellen Finkelstein teaches experts who want to get their knowledge out to the world how to reach more people with profitable online, information products and courses. With over 20 years online, Ellen has created websites with high search engine rankings and over 300.000 visitors per month, over 22,000 subscribers, and many followers on social media. She is also an author published with major publishers such as McGraw-Hill and Wiley & Sons, with books ranging up to 1200 pages. She has successfully created and sold dozens of online products and courses and uses her experience to help others turn their knowledge into online products so they can transform others.  www.changetheworldmarketing.com Pick up the Product Planning Worksheet today! http://BizCoachSteve.ellenfinkelstein.zaxaa.com/a/8458887556894 This episode was sponsored by Spotlight Books. www.spotlight-books.com. Shine a spotlight on your expertise. 

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Soul of Business with Blaine Bartlett
Ellen Finkelstein, PowerPoint MVP

Soul of Business with Blaine Bartlett

Play Episode Listen Later Nov 1, 2021 35:06


DEATH BY POWERPOINT!! Ellen Finkelstein is a PowerPoint MVP (Most Valuable Professional, a Microsoft award), one of only 18 in the United States. She specializes in training speakers and presenters to convert the dreaded “Death by PowerPoint” to Life by PowerPoint. Join us as we explore how to communicate clearly and powerfully; and design high-impact, persuasive, and professional presentations. If you host or facilitate webinars you'll want to listen to this episode. She has written 11 published books (25 editions) for McGraw-Hill and Wiley and published 11 e-books during her 20-year career as an author. Ellen has also delivered hundreds of webinars and is passionate about mastering how to leverage the value of webinars for reaching the world and earning a living. Learn more about your ad choices. Visit megaphone.fm/adchoices

Daily Confidence for Entrepreneurs
5 Ways to Multiply Your Business with Partnering with Ellen Finkelstein

Daily Confidence for Entrepreneurs

Play Episode Listen Later Jul 19, 2021 54:12


Join my friend Ellen Finkelstein and me and discover “5 Ways to Multiply Your Business with Partnering”

Top Business Leaders Podcast with Dan Janal
#104 – Ellen Finkelstein on Turn Your Book into a Product

Top Business Leaders Podcast with Dan Janal

Play Episode Listen Later Jul 5, 2021 16:53


Ellen Finkelstein is a recognized expert, speaker, trainer, and best-selling author on PowerPoint, presentation skills, and speaking. She teaches speakers, writers, and experts to get their knowledge out to the world with a knowledge-based online business. Her articles have appeared in numerous magazines, newsletters, and blogs. The post #104 – Ellen Finkelstein on Turn Your Book into a Product first appeared on Write Your Book in a Flash Podcast with Dan Janal.

Speakers Who Get Results
Stopping Death By Powerpoint With Ellen Finkelstein

Speakers Who Get Results

Play Episode Listen Later May 6, 2021 35:51


How do you hold the attention of your audience while presenting your Powerpoint presentation? To speak about this incredibly useful topic, Elizabeth Bachman brings in Ellen Finkelstein, a Powerpoint specialist and co-author of Flash CS3 for Dummies. Ellen explains to Elizabeth that putting lots of text on your slides is the sure way to lose your audience’s attention. Hence, the expression “death by Powerpoint.” The human brain cannot take so much information at once. The solution? Use more visuals; the bigger the better! If you want to learn more, join in the conversation. You don’t want to miss out on the opportunity to make your Powerpoint presentations irresistible and attention-grabbing!

Get Your Book Done
062: Ellen Finkelstein – How to Turn Your Information into Income

Get Your Book Done

Play Episode Listen Later Feb 22, 2021 31:08


How much income can you really make as a transformational author? I'm talking beyond just selling books, but other income streams as well, that are more profitable and potentially more impactful. There are countless ways to make money as an author – even if you haven't been published yet! And today's guest is an expert […] The post 062: Ellen Finkelstein – How to Turn Your Information into Income appeared first on Get Your Book Done.

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Get Your Book Done
062: Ellen Finkelstein – How to Turn Your Information into Income

Get Your Book Done

Play Episode Listen Later Feb 22, 2021 31:08


How much income can you really make as a transformational author? I’m talking beyond just selling books, but other income streams as well, that are more profitable and potentially more impactful. There are countless ways to make money as an author – even if you haven’t been published yet! And today’s guest is an expert […] The post 062: Ellen Finkelstein – How to Turn Your Information into Income appeared first on Christine Kloser.

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The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode 645 – The Quick Business To Public Speaking Method with Connie Regan Green and Ellen Finkelstein

The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Play Episode Listen Later Feb 4, 2021 28:57


Connie Regan Green Connie Ragen Green is a former classroom teacher and real estate appraiser who left it all behind to come online in 2006. As an author of more than twenty books, publisher, international speaker, and entrepreneur she serves others by helping new entrepreneurs to build their own lucrative online businesses. Connie is also active with several non-profits including Rotary International, the Boys & Girls Club, Zonta, and SEE International. Learn More about Connie's & Ellen's New Book - Click Here Ellen Finkelstein Ellen Finkelstein is a recognized expert, speaker, trainer, and best-selling author on PowerPoint, presentation skills, and AutoCAD. Her articles have appeared in numerous magazines, newsletters, and blogs. She is a PowerPoint MVP (Most Valuable Professional), a Microsoft award for experts in its product who contribute to the user community, one of only 14 in the United States. Her website offers a huge assortment of tips, techniques, tutorials, and articles on these topics. You can register for her newsletters below.   To Access The Speaker Resources - Click Here

Dealing with Goliath: Psychological Edge for Business Leaders
Ellen Finkelstein: Multiply Your Business with Partnering (#029)

Dealing with Goliath: Psychological Edge for Business Leaders

Play Episode Listen Later Dec 1, 2020 16:07 Transcription Available


Ellen guides experts who have knowledge that they want to share with the world so they can make an income with an information-based online business while helping others.She started her first website in 1999 and has 11 books published with McGraw-Hill and Wiley as well as having self-published 10 e-books. She's built an email subscriber list of 22,000 and a social media audience of over 100,000 people.On a personal note, I've known Ellen for a number of months as we're in a mastermind group together and she always has a wealth of insights and value for everyone and always delivered with humility and humour so it's a pleasure to have her on the show.What Ellen's learned from writing 11 published booksThe key problems for speakers and writers trying to earn onlineToo much time creating the precious thingNot enough time building a business around your expertiseTrying to work alone is a big mistakeMaintain those relationshipsField of Dreams approach doesn't workThe key to writing any book fast, even a mammoth bookMake partnering an essential part of your businessFrom overwhelm to manageableThe Five Ways to PartnerThe restaurants that survive Covid did this...Other ways to develop trustHow she got 900 subscribers in just a few daysIf you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Supercharging Business Success
How to Avoid Death by PowerPoint – in Just 7 Minutes with Ellen Finkelstein

Supercharging Business Success

Play Episode Listen Later Jun 22, 2020 10:22


What You'll Learn From This Episode: How to engage your audience when you do a PowerPoint presentation Learn how to use the technique “tell-and-show” method Tips to present online or on a webinar ​ Related Links and Resources: Check out Ellen's video training called "13 techniques to make designing your slides easy" and it shows these different types of how to use “tell-and-show” in various types of situation, but also some specific techniques in PowerPoint. You can go to www.ellenhelps.me/techniques, that's a redirect to her website www.ellenfinkelstein.com. Summary: Ellen Finkelstein is a PowerPoint MVP. You may not have heard of that because there's only 18 of them in the United States. But that's a very prestigious professional Microsoft Award. Her well-known website is www.ellenfinkelstein.com and she offers many PowerPoint tips in the PowerPoint tips newsletters. She specializes in training speakers and presenters to convert Death by PowerPoint to Life by PowerPoint; communicate clearly and powerfully, and designed high-impact persuasive and professional looking slides. Ellen has done training for Citrix, Brainshark, Disney, Microsoft, Pennsylvania State Education Association, Maharishi International University, State University of New York at Buffalo, State University of Illinois, several law firms and many others. She's done onsite training, one-on-one virtual coaching, training and webinars. Here are the highlights of this episode: 1:53 Ellen's ideal Client: My ideal client is a professional who needs to present well, and somebody whose presentation is crucial for his or her success. 2:15Problem Ellen helps solve: I guess we can simply say "death by PowerPoint" but to expand what that means, the problem is that they don't engage their audience so they annoy their audience, they don't give their audience what their wants or needs when they present to them. So, I would say poor oral communication skills. 3:07Typical symptoms that clients do before reaching out to Ellen: It depends on the type of presentation; some are sales presentation, other are training presentation, it could be different types. But in general, if your audience is falling asleep, isn't engaging with you, doesn't respond to your call of action is, then that's a very easy way of knowing. That's a symptom that your presentation is not ideal. One of the tricks is try to find out in advance what the audience needs. It's a really great tip. People who don't speak well, they speak at the audience instead of interacting with the audience. They read from the slides using it as a teleprompter, they add images to decorate the slides instead of using it to enhancing understanding, retention and persuasive impact. 4:30What are some of the common mistakes that folks make before finding Ellen and her solution: Surveys have shown what people hate most is presenters reading the slides, that will be the most common. 4:53Ellen's Valuable Free Action (VFA): I have a technique or method that I call “tell-and-show” method. It's based on research by Michael Alley, who's a professor in the engineering school at Penn State. He tried different types of presentations and tested different groups of students with them. And he calls it "Assertion-Evidence", his more on science-based and he tells it a little bit snappier. But basically, what it is, is that you use the title of the slide to tell your point. And you use some type of graphic (photo, graph, diagram), whatever it is to show the point. For example, in terms of the telling part of it, you can have chart that shows first quarter sales or down. That might be your point but if you could just say "first quarter sales" and it doesn't tell people anything. But if you say on the top first quarter sales down 20%, then immediately they know what your point is, and they can listen to you and go along as you explain the chart a little bit more. This really helps people understand that.

Supercharging Business Success
How to Avoid Death by PowerPoint – in Just 7 Minutes with Ellen Finkelstein

Supercharging Business Success

Play Episode Listen Later Jun 22, 2020 10:22


What You’ll Learn From This Episode: How to engage your audience when you do a PowerPoint presentation Learn how to use the technique “tell-and-show” method Tips to present online or on a webinar ​ Related Links and Resources: Check out Ellen’s video training called "13 techniques to make designing your slides easy" and it shows these different types of how to use “tell-and-show” in various types of situation, but also some specific techniques in PowerPoint. You can go to www.ellenhelps.me/techniques, that's a redirect to her website www.ellenfinkelstein.com. Summary: Ellen Finkelstein is a PowerPoint MVP. You may not have heard of that because there's only 18 of them in the United States. But that's a very prestigious professional Microsoft Award. Her well-known website is www.ellenfinkelstein.com and she offers many PowerPoint tips in the PowerPoint tips newsletters. She specializes in training speakers and presenters to convert Death by PowerPoint to Life by PowerPoint; communicate clearly and powerfully, and designed high-impact persuasive and professional looking slides. Ellen has done training for Citrix, Brainshark, Disney, Microsoft, Pennsylvania State Education Association, Maharishi International University, State University of New York at Buffalo, State University of Illinois, several law firms and many others. She's done onsite training, one-on-one virtual coaching, training and webinars. Here are the highlights of this episode: 1:53 Ellen’s ideal Client: My ideal client is a professional who needs to present well, and somebody whose presentation is crucial for his or her success. 2:15Problem Ellen helps solve: I guess we can simply say "death by PowerPoint" but to expand what that means, the problem is that they don't engage their audience so they annoy their audience, they don't give their audience what their wants or needs when they present to them. So, I would say poor oral communication skills. 3:07Typical symptoms that clients do before reaching out to Ellen: It depends on the type of presentation; some are sales presentation, other are training presentation, it could be different types. But in general, if your audience is falling asleep, isn't engaging with you, doesn't respond to your call of action is, then that's a very easy way of knowing. That's a symptom that your presentation is not ideal. One of the tricks is try to find out in advance what the audience needs. It's a really great tip. People who don't speak well, they speak at the audience instead of interacting with the audience. They read from the slides using it as a teleprompter, they add images to decorate the slides instead of using it to enhancing understanding, retention and persuasive impact. 4:30What are some of the common mistakes that folks make before finding Ellen and her solution: Surveys have shown what people hate most is presenters reading the slides, that will be the most common. 4:53Ellen’s Valuable Free Action (VFA): I have a technique or method that I call “tell-and-show” method. It's based on research by Michael Alley, who's a professor in the engineering school at Penn State. He tried different types of presentations and tested different groups of students with them. And he calls it "Assertion-Evidence", his more on science-based and he tells it a little bit snappier. But basically, what it is, is that you use the title of the slide to tell your point. And you use some type of graphic (photo, graph, diagram), whatever it is to show the point. For example, in terms of the telling part of it, you can have chart that shows first quarter sales or down. That might be your point but if you could just say "first quarter sales" and it doesn't tell people anything. But if you say on the top first quarter sales down 20%, then immediately they know what your point is, and they can listen to you and go along as you explain the chart a little bit more. This really helps people understand that.

Marketing The Invisible
5 Ways to Multiply Your Business with Partnering – In Just 7 Minutes with Ellen Finkelstein

Marketing The Invisible

Play Episode Listen Later Apr 13, 2020 9:34


 Discover 5 simple partnership methods that will multiply your business exponentially Learn what partnering is all about and how it works Learn how building a relationship through partnering can help you grow your list easy and fast Resources/Links: 5 Ways to Multiply Your Business with Partnering : Access Partnering Guide Here: https://ellenhelps.me/partner Summary Are you a mission-driven entrepreneur who's confused in those time-consuming marketing strategies that prevent your message to reach people you are built to serve? One of the fastest ways to grow your business is to find people to partner and venture with. You can't grow it alone. But how do you get to know people so you can work with them? Ellen Finkelstein is on a mission to help world-changers earn a living by teaching them how to speak and write effectively at the same time guides them through their marketing strategy and technology hurdles. She started her first website in 1999 as has 11 books published with McGraw-Hill and Wiley as well as having self-published 10 e-books and has built an email subscriber list of 22,000 and a social media audience of over 100,000. In this episode, Ellen shares how to leverage the power of partnering to get your positive message out to the world, reach more people and attract more customers. Check out these episode highlights: 02:04 – Ellen's ideal client: "My ideal client is online entrepreneurs who want to make the world a better place. They have a message to get out there that they need help with writing and speaking. So that's their message that they want to get out. But then they also need help with turning that into a business. " 02:29 – Problem Ellen helps solve: "They're having problems with both sides of that equation. So, some of them are having trouble writing and speaking." 03:29 – Typical symptoms that clients do before reaching out to Ellen: "So, a lot of it is just they're not making any money." 04:29 – What are some of the common mistakes that folks make before finding Liz and her solution?: "So, one problem is they spent too much time creating their content, like years sometimes." 06:34 – Ellen's Valuable Free Action(VFA): "Make a list of people who serve the same audience as you do, maybe in a slightly different way. Get to know them online." 07:27 – Ellen's Valuable Free Resource (VFR): 5 Ways to Multiply Your Business with Partnering : Access Partnering Guide Here: https://ellenhelps.me/partner 08:16 – Q: How can they create content quickly and get it out to the world? A: What you have to do is you have to start with something a little bit smaller rather than this big thing. And learn the process of promoting, the process of partnering and the process of, you know, how to have a website, and how to get something out into the world. And once you know how to do that, then you can grow something bigger and something bigger, and develop your followers something bigger. Tweetable Takeaways from this Episode: “Make a list of people who serve the same audience as you do, maybe in a slightly different way. Get to know them online.'” -@changeworldmktgClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: 0:09 Hello everyone, a very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland, joined today by Ellen Finkelstein.

Marketing The Invisible
5 Ways to Multiply Your Business with Partnering – In Just 7 Minutes with Ellen Finkelstein

Marketing The Invisible

Play Episode Listen Later Apr 13, 2020 9:34


 Discover 5 simple partnership methods that will multiply your business exponentially Learn what partnering is all about and how it works Learn how building a relationship through partnering can help you grow your list easy and fast Resources/Links: 5 Ways to Multiply Your Business with Partnering : Access Partnering Guide Here: https://ellenhelps.me/partner Summary Are you a mission-driven entrepreneur who's confused in those time-consuming marketing strategies that prevent your message to reach people you are built to serve? One of the fastest ways to grow your business is to find people to partner and venture with. You can’t grow it alone. But how do you get to know people so you can work with them? Ellen Finkelstein is on a mission to help world-changers earn a living by teaching them how to speak and write effectively at the same time guides them through their marketing strategy and technology hurdles. She started her first website in 1999 as has 11 books published with McGraw-Hill and Wiley as well as having self-published 10 e-books and has built an email subscriber list of 22,000 and a social media audience of over 100,000. In this episode, Ellen shares how to leverage the power of partnering to get your positive message out to the world, reach more people and attract more customers. Check out these episode highlights: 02:04 – Ellen's ideal client: "My ideal client is online entrepreneurs who want to make the world a better place. They have a message to get out there that they need help with writing and speaking. So that's their message that they want to get out. But then they also need help with turning that into a business. " 02:29 – Problem Ellen helps solve: "They're having problems with both sides of that equation. So, some of them are having trouble writing and speaking." 03:29 – Typical symptoms that clients do before reaching out to Ellen: "So, a lot of it is just they're not making any money." 04:29 – What are some of the common mistakes that folks make before finding Liz and her solution?: "So, one problem is they spent too much time creating their content, like years sometimes." 06:34 – Ellen's Valuable Free Action(VFA): "Make a list of people who serve the same audience as you do, maybe in a slightly different way. Get to know them online." 07:27 – Ellen's Valuable Free Resource (VFR): 5 Ways to Multiply Your Business with Partnering : Access Partnering Guide Here: https://ellenhelps.me/partner 08:16 – Q: How can they create content quickly and get it out to the world? A: What you have to do is you have to start with something a little bit smaller rather than this big thing. And learn the process of promoting, the process of partnering and the process of, you know, how to have a website, and how to get something out into the world. And once you know how to do that, then you can grow something bigger and something bigger, and develop your followers something bigger. Tweetable Takeaways from this Episode: “Make a list of people who serve the same audience as you do, maybe in a slightly different way. Get to know them online.'” -@changeworldmktgClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: 0:09 Hello everyone, a very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland, joined today by Ellen Finkelstein. Ellen, good day, very warm welcome. Where are you hanging out? Ellen Finkelstein: 0:20 I'm hanging out in Florida, in the southeast of the United States. Tom Poland: 0:23 And a little birdie whispered to me that you've escaped from Iowa, where it is others ice on the ground. Ellen Finkelstein: 0:29 Yes, it's about four degrees there now. Tom Poland: 0:32 Yes,

The Whole Care Network
If You Speak, You Must Speak Online

The Whole Care Network

Play Episode Listen Later Apr 12, 2020 31:32


How can you reach the most people? As my guest says in this podcast of MAKE MORE MONEY BY GIVING BETTER PRESENTATIONS, “By being online, you can speak to The Whole World”! That means you can also sell more (if that is your goal). As a Microsoft MVP (Most Valuable Professional), Ellen Finkelstein is an expert, speaker, trainer, and best-selling author on PowerPoint and presentation skills. She specializes in training speakers to present effectively. As she grew her business, Ellen became an authority in helping online entrepreneurs to reach more people through writing and speaking (like my ToastMentor business). This podcast is FULL of very helpful tips on how to effectively present online and grow your business by being online. Ellen outline steps to run your own webinar. She also shares five exceptional actions to finding partners and affiliates to grow your audience. Some of the important advice that Ellen shares in this podcast includes: How can you ADD VALUE? •Speak online to display expertise, reach more people •Webinars are to speaking as self-publishing is to writing books •Build a relationship to create partnerships (5 Steps) •If you are speaker, use YouTube often How can you GIVE BETTER PRESENTATIONS? •Online presentations: be more engaging, more vocal variety •PowerPoint slides should change often, be more visual (few words) •Engage your online audience with polls, questions, feedback •Standing when presenting online give you energy that your audience hears •CONTENT – DESIGN – DELIVERY How can you MAKE MORE MONEY? •Use webinar summits with other experts (who are also affiliates) •Have the right offer for the right people at the right time •You refer your audience to partners' offers; they refer their audiences to you •Be an affiliate; partners as affiliates (receive commissions from sales) At the end of the Podcast, Ellen makes a special offer to you: a FREE Video Training program, “13 Techniques That Will Make Designing Your Slides EASY”. Simply visit her website, (https://www.ellenfinkelstein.com/pptblog/getstarted/). I want to help you to give better presentations. I want to help you make more money by giving better presentations. ADD VALUE. BE VALUED. Fred Haley ToastMentor.com

Make More Money W/ Better Presentations
If You Speak, You Must Speak Online

Make More Money W/ Better Presentations

Play Episode Listen Later Apr 11, 2020 31:32


How can you reach the most people?As my guest says in this podcast of MAKE MORE MONEY BY GIVING BETTER PRESENTATIONS, “By being online, you can speak to The Whole World”!That means you can also sell more (if that is your goal).As a Microsoft MVP (Most Valuable Professional), Ellen Finkelstein is an expert, speaker, trainer, and best-selling author on PowerPoint and presentation skills. She specializes in training speakers to present effectively. As she grew her business, Ellen became an authority in helping online entrepreneurs to reach more people through writing and speaking (like my ToastMentor business).This podcast is FULL of very helpful tips on how to effectively present online and grow your business by being online. Ellen outline steps to run your own webinar. She also shares five exceptional actions to finding partners and affiliates to grow your audience. Some of the important advice that Ellen shares in this podcast includes:How can you ADD VALUE?•Speak online to display expertise, reach more people•Webinars are to speaking as self-publishing is to writing books•Build a relationship to create partnerships (5 Steps)•If you are speaker, use YouTube oftenHow can you GIVE BETTER PRESENTATIONS?•Online presentations: be more engaging, more vocal variety•PowerPoint slides should change often, be more visual (few words)•Engage your online audience with polls, questions, feedback•Standing when presenting online give you energy that your audience hears•CONTENT – DESIGN – DELIVERYHow can you MAKE MORE MONEY?•Use webinar summits with other experts (who are also affiliates)•Have the right offer for the right people at the right time•You refer your audience to partners’ offers; they refer their audiences to you•Be an affiliate; partners as affiliates (receive commissions from sales)At the end of the Podcast, Ellen makes a special offer to you: a FREE Video Training program, “13 Techniques That Will Make Designing Your Slides EASY”. Simply visit her website, (https://www.ellenfinkelstein.com/pptblog/getstarted/). I want to help you to give better presentations. I want to help you make more money by giving better presentations.ADD VALUE. BE VALUED.Fred HaleyToastMentor.comFred@ToastMentor.com

Make Money With Presentations
If You Speak, You Must Speak Online

Make Money With Presentations

Play Episode Listen Later Apr 11, 2020 31:32


How can you reach the most people?As my guest says in this podcast of MAKE MORE MONEY BY GIVING BETTER PRESENTATIONS, “By being online, you can speak to The Whole World”!That means you can also sell more (if that is your goal).As a Microsoft MVP (Most Valuable Professional), Ellen Finkelstein is an expert, speaker, trainer, and best-selling author on PowerPoint and presentation skills. She specializes in training speakers to present effectively. As she grew her business, Ellen became an authority in helping online entrepreneurs to reach more people through writing and speaking (like my ToastMentor business).This podcast is FULL of very helpful tips on how to effectively present online and grow your business by being online. Ellen outline steps to run your own webinar. She also shares five exceptional actions to finding partners and affiliates to grow your audience. Some of the important advice that Ellen shares in this podcast includes:How can you ADD VALUE?•Speak online to display expertise, reach more people•Webinars are to speaking as self-publishing is to writing books•Build a relationship to create partnerships (5 Steps)•If you are speaker, use YouTube oftenHow can you GIVE BETTER PRESENTATIONS?•Online presentations: be more engaging, more vocal variety•PowerPoint slides should change often, be more visual (few words)•Engage your online audience with polls, questions, feedback•Standing when presenting online give you energy that your audience hears•CONTENT – DESIGN – DELIVERYHow can you MAKE MORE MONEY?•Use webinar summits with other experts (who are also affiliates)•Have the right offer for the right people at the right time•You refer your audience to partners’ offers; they refer their audiences to you•Be an affiliate; partners as affiliates (receive commissions from sales)At the end of the Podcast, Ellen makes a special offer to you: a FREE Video Training program, “13 Techniques That Will Make Designing Your Slides EASY”. Simply visit her website, (https://www.ellenfinkelstein.com/pptblog/getstarted/). I want to help you to give better presentations. I want to help you make more money by giving better presentations.ADD VALUE. BE VALUED.Fred HaleyToastMentor.com

The CollabTalk Podcast
MVPbuzzChat Episode 6 with Ellen Finkelstein

The CollabTalk Podcast

Play Episode Listen Later Jun 22, 2019 19:45


Episode 6 of the #MVPbuzzChat series. Conversation between Microsoft MVP's Christian Buckley (@buckleyplanet), Founder & CEO of CollabTalk LLC, and Ellen Finkelstein (@EFinkelstein), an author, trainer, frequent speaker, and one of only 14 PowerPoint MVPs in the US, which falls under the category Office Apps & Services. In this interview, we talk about storytelling and using visualizations to improve communication and collaboration. Recorded March 2018.

ceo founders conversations services microsoft mvp ellen finkelstein christian buckley collabtalk llc
The Trilingual Podcaster / Le Balado Trilingue
012-WIPS Podcast-Ellen Finkelstein

The Trilingual Podcaster / Le Balado Trilingue

Play Episode Listen Later Jul 20, 2018 12:02


In this episode, Ellen Finkelstein mentions that when you can't learn enough about the audience before your talk, try getting more feedback from them during the talk.

wips ellen finkelstein
The Trilingual Podcaster / Le Balado Trilingue
012-WIPS Podcast-Ellen Finkelstein

The Trilingual Podcaster / Le Balado Trilingue

Play Episode Listen Later Jul 20, 2018 12:02


In this episode, Ellen Finkelstein mentions that when you can't learn enough about the audience before your talk, try getting more feedback from them during the talk.

The Mark Struczewski Podcast
Ellen Finkelstein, ChangetheWorldMarketing.com

The Mark Struczewski Podcast

Play Episode Listen Later Jan 2, 2018 25:15


Ellen Finkelstein has trained thousands of presenters and speakers over the last 20 years -- and written dozens of books on PowerPoint and other topics. She is a PowerPoint MVP (a Microsoft award), one of only 14 in the United States. She started her first website, EllenFinkelstein.com in 1999. She now teaches online entrepreneurs to increase their reach, impact, and income through writing and speaking at ChangetheWorldMarketing.com   Where you can find Ellen online: Her website   If you're looking to take your productivity to the next level or if you are interested in bringing me in to speak at your event, visit MarkStruczewski.com.   Join The 7 Day Productivity Challenge or go to MarkStruczewski.com/7day   Follow me: LinkedIn Twitter Instagram Facebook   If you love the show, share it with a friend on Apple Podcasts.

Women in Business with Dr. Gayle Carson

Ellen Finkelstein e: ellen@changetheworldmarketing.com FB: ellen.I.finkelstein w: changetheworldmarketing.com T: @changeworldmktgEllen is an expert on using PowerPoint and presentation skills to communicate clearly and powerfully. She talks about how she got started and why speaking is so important to promoting their business. She talks about what most speakers doing wrong with their slides and what they should be doing instead. She speaks to the type of platform recommended for webinars.

fb powerpoint ellen finkelstein
Speaking with TJ Walker - How great leaders communicate through the media, public speeches, presentations and the spoken word

Ellen Finkelstein The Master of PowerPoint Presentations Ellen Finkelstein www.EllenFinkelstein.com 515-989-1832 Ellen is a PowerPoint MVP (Most Valuable Professional, a Microsoft award), one of only 14 in the United States Her well-known website at www.ellenfinkelstein.com offers many PowerPoint tips, and the PowerPoint Tips Newsletter. She specializes in training speakers and presenters to convert Death by PowerPoint to Life by PowerPoint; communicate clearly and powerfully; and design high-impact, persuasive and professional-looking slides. She is an Amazon bestselling author. Some of her books are PowerPoint for Teachers: Dynamic Presentations and Interactive Classroom Projects, How to Do Everything with PowerPoint, and Slide Design for Non-Designers. Her video course, PowerPoint 2013 Essentials, is available on Amazon. Courses include High-Persuasion PowerPoint Presentation Program and Create an Outstanding Presentation Self-Study Course. You can find her other courses and books in her e-store. Ellen Finkelstein has done training for Citrix, Brainshark, Disney, Microsoft, Pennsylvania State Education Association, Maharishi University of Management, State University of New York at Buffalo, State University of Illinois, Vastu Homes, and others. She does on-site training, 1-on-1 virtual coaching/training, and webinars. Her specialty is helping speakers create clear, powerful, and persuasive presentations. Learn about her training programs here Thanks for listening to “Speaking with TJ Walker.” Please subscribe to the show here https://itunes.apple.com/podcast/id1072936158?mt=2&ls=1   The show about public speaking, media training, presentation skills, crisis communications, and presentation training. Please send any speaking-related questions you have directly to TJ at tj@mediatrainingworldwide.com and he will answer them in future episodes.   Please connect with us at Media Training Worldwide and post your questions here http://www.mediatrainingworldwide.com/blog/   On Facebook: https://www.facebook.com/tjwalkerinteractive Twitter: https://twitter.com/tjwalker Linkedin: T.J. Walker Youtube  https://www.youtube.com/user/MediaTraining iTunes: https://itunes.apple.com/podcast/id1072936158?mt=2&ls=1   Receive Free online Public Speaking or Media Training Course today http://www.mediatrainingworldwide.com/give-away.html   Call +1.212.764.4955 now to discuss a customized media training or presentation training program for you or your organization.   For keynote speech and media inquiries, call +1.212.764.4955   Online media and presentation training at  http://www.mediatrainingworldwide.com/online-training.html   Media Training Worldwide teaches people how to speak effectively to the media and to live audiences. We train people on all aspects of media training, public speaking, PowerPoint Presentations, crisis communications and presentation training.    

Leverage Masters
Ellen Finkelstein Shares 3 Ways to Get Traffic on Traffic Masters Radio

Leverage Masters

Play Episode Listen Later Mar 22, 2016 59:00


Ellen Finkelstein is committed to helping online business owners--such as coaches, consultants, speakers, and authors--achieve financial success while they help to make the world a better place. She is passionate about guiding her clients to the right marketing strategy, through the maze of technology options, and into a plan of action they can actually implement.. One of the techniques that Ellen believes is most empowering is speaking. And the way to reach the most people is to speak via webinars. Ellen has been doing webinars since 2007. Ellen has been awarded by Microsoft as a PowerPoint MVP, one of only 13 in the United States. She's been the author of 11 published books (25 editions) and 9 e-books during her 20-year career as an author. Some of her books were bestsellers in their category for years. She's a NAMS (Novice to Advanced Marketing System) Instructor and Adjunct Faculty member at Maharishi University of Management, where she taught Internet Marketing at the MBA level. She shares 3 ways to get traffic and tips on webinars and list building Airing weekly on Tuesdays at noon eastern and in permanent replay, you'll get great tips for increasing your business as a Seller or as an Affiliate.  To apply all that you learn, join us at DUvisio.com - the NEW Affiliate Network for ALL Niches!   If you're an Affiliate, make sure you upgrade to DUvisio UberFiliate so you can even grow your own list promoting other people's products!  And, if you're a Seller, Upgrade to DUvisio Enterprise Member where you'll get enhanced tools that can increase your sales 14% to 23% or MORE and allow you to attract JV Partners on Autopilot!  Get started today at: Join DUvisio.com!