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Lots of business owners have been advised, "Just tell a story. Any story." Or they're told, "Stories hold your audience's attention. Stories captivate your listeners." All that is true. Absolutely. But stories can do a lot more than entertain your audience. And when you tell a story as a solopreneur, you need a specific reason. In this podcast. we first look at 4 key reasons to tell a story. You'll notice that any story you tell will brand your business. People remember you as "that woman who...'" or "that guy who..." So buckle up and learn... ...4 reasons to tell a story; that is, what part of marketing does your story carry out? ...why every story is *not* a selling story ...3 guidelines for telling a story that sells for you RESOURCES Podcast with Cindy Bidar, talking about how she uses her personal life in stories Podcast with Ellen Finkelstein, who uses stories very differently Podcast about your origin story (which you're commonly advised to share) Low-cost workbook: The characters in your selling story Video course on creating a selling story Video course on positioning yourself as an expert by telling stories Finally...do you see how much we covered in just over 10 minutes? That should give you an idea about working with me for 90 minutes on the Strategic Intensive consultation. We'll cover any aspect of your marketing or storytelling, and you'll come away with a new game plan. My website has all kinds of offers, free and paid. Come have a look!
Make PowerPoint Enhance Your Presentation Don't be a PowerPoint Fool Episode 202 (Ellen is based in Iowa) In this conversation with Ellen Finkelstein we explore: Common mistakes to avoid when presenting with PowerPoint How to take a more productive approach to your presentation How your words, slides and delivery contribute to your success Why text on your slides stop people from listening How non-designers can create attractive slides The importance of practicing your presentation Your secret helpers - Text Pane and Presenter View Guidelines and tests for effective slide design How to fix boring slides About our Guest Ellen Finkelstein: She's a PowerPoint MVP and has been one since 2010. That's a Microsoft award and it stands for Most Valuable Professional. There are only 18 in the United States. Ellen has been training and writing about PowerPoint since before 1999, including several books (written quite a while ago) and her PowerPoint Tip blog. She isn't a designer so she loves to help non-designers create great PowerPoint slides that communicate clearly, command attention, and help the audience understand and remember the message. ----- The Techniques that Will Make Designing Your Slides EASY!" https://www.ellenfinkelstein.com/pptblog/getstarted/ ----- And so that's what how you have to write the content. And I do recommend doing that outside of PowerPoint and it's thinking about what you're saying. So number two, I'll just go really quickly on the slide poor but everybody knows what death by PowerPoint is there's just lots and lots of text on a slide, slide after slide of text. There's a fair amount of research that shows that we can't listen and look at the same time. That research is why there are some states that have laws against even being on the phone while you're you're listening to someone and talking to somebody while you're driving. Okay, because you can't really listen and see at the same time, probably what the person is saying on the phone is a lot more interesting than what's in front of you. So when you put up a slide with a lot of text, people start to read it, we're more visual, the part of the brain that that takes in visual information is much bigger than the part that takes an auditory information. People read it, but they can read faster than you could speak. So they read ahead of you, they're not listening. And then when they're finished, they go back to listening to you. And they see that, oh, I've already read that. So why should I pay attention to the speaker? ----- That image should help people understand and remember what you are saying. ----- I mentioned that presenters screen which functions a little bit like a teleprompter, and so the audience doesn't see it, you see your notes that you've put in the Text Pane, but they just see the slides. ----- Never make text move. So don't make text fly in or fly up. It's almost always annoying to the audience. Because as the text is flying in, they see it and trying to read it, but it's moving. It gives people a headache. It's not nice to the audience to do that. So I would say I almost always use either appear or fade, if I'm using it on text, you know, it doesn't move at all. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more. Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/
In this episode, get a preview of the Course Profits Workshop audio series - and the guests who are sharing their ideas for you to help you find more profits with your online courses. Get the full links and show notes at https://CourseCreatorsHQ.com/186. LINKS MENTIONED Get on the list so you can get the full workshop, the interviews, special offers and gifts - for FREE - at https://CourseCreatorsHQ.com/PodcastCPW Find out more about Wendy Breakstone's Micro Audio Summit & how you can use it to get 100-1000 leads here:https://coursecreatorshq.com/MicroAudioSummit KEY TAKEAWAYS FOR ONLINE COURSE CREATORS The guests:- Lindsay Padilla of HelloAudio.FM talks about selling more courses when you put your course lessons into a private podcast. - Samantha Hoilett shares her 5 steps to better messaging including making sure you ahve a unique point of view- Lou Bortone shares how Descript can save you hours and hours of time and headaches.- Jana Osofsky talks about how Pinterest keyword research is essential to making Pinterest send you students (sometimes for years). - Ellen Finkelstein shares how to use simple stories to connect with your email audience, in a much deeper way. - And I'll be talking about AI prompts and tools you can use to improve your sales and write better. Get everything here when you sign up:https://CourseCreatorsHQ.com/PodcastCPW COME VISIT JULIE! Get on the email list AND get the FREE Ultimate Course Creators Planner - https://coursecreatorshq.com/2024PlannerPodcast Get this free course - Is My Course Idea Any Good? here -https://www.coursecreatorshq.com/ideaGoodPods Let's talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Website https://www.CourseCreatorsHQ.comFacebook https://www.facebook.com/CourseCreatorsHQInstagram https://www.instagram.com/CourseCreatorsHQTwitter https://www.Twitter.com/CourseHQThreadshttps://www.threads.net/@coursecreatorshq Disclaimers https://coursecreatorshq.com/disclaimers/
Strategic promotion is the foundation to grow your social influence. This week on the Marketing Speak podcast, featuring Ellen Finkelstein, we are thrilled to bring you a game-changing episode on email marketing! ✉️✨ Ellen is an expert in teaching online entrepreneurs how to share their knowledge globally and maximize income through email marketing. Her unconventional, yet wildly successful email newsletter formula, has positioned her at the top of affiliate leaderboards. Ellen shares incredible insights on how to use daily emails and micro storytelling to boost engagement, find joint venture partners, and leverage AI tools like ChatGPT. Whether you want to improve your email marketing or partner with influencers in your niche, this episode is a must-listen! Discover the secrets behind Ellen's proven email strategies. Don't miss out on the chance to revolutionize your email marketing approach! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/430.
Many experts focus intensely on creating their courses and programs, yet overlook the crucial need to build an audience who will actually buy from them. In this episode of Influence by Design, Samantha chats with Ellen Finkelstein on how to build an engaged email list to help your business thrive. Your “list” is a list of people you can legally reach out to, and Ellen emphasizes the value of building your email list.She shares how synergistic partnerships, "freebie swaps," and consistency have significantly helped in growing her own list and how these have been instrumental in nurturing business relationships over time. She also highlights the importance of being selective in ensuring that you only share valuable and relevant content with your audience. She shares how her "newsletter style" allows her to promote multiple partners in every email she sends, providing massive value to her audience. Ellen also tackles ideal email frequency, overcoming worries about "bothering" people, and effective ways to build trust and engagement. Tune in as Samantha and Ellen discuss the necessity of consistently building your audience hand-in-hand while growing your business. Their insightful tips and strategies will lay the foundation for success and help you expand your reach. For full show notes and links - https://samanthariley.global/podcast/544
For Ellen Finkelstein, making it is about giving back. When you give, you receive. Through email marketing and blogging, she established authority and built trust… ultimately selling her courses to a loyal following that she cultivated over the years.
Ellen Finkelstein helps experts get their knowledge out to the world with online products and courses. She's well-known for her email newsletter (I'm a subscriber), which earns her top rankings on the leaderboards. Ellen got started writing books for big names like McGraw-Hill and Wiley. Author platforms were starting to kick off in the 90's and Ellen started her website and email list in 1999. Her list grew automatically within her niche, and she realized she could make more money selling eBooks to her audience. Ellen eventually started Change the World Marketing to show others her email system, which is the opposite of what many of the gurus do. Ellen's email contains daily tips, stories, and many resources instead of just one call to action. We talk about how to create a winning email strategy for your target market, how to handle promotions, and why you need to provide value to your audience. We also discuss why it's OK to include some repetition, how to grow your email list through creating connections, and what to do when you're just getting started. What's Inside:How to create a winning email marketing strategy.Why it's important to provide value to your audience.How to grow your email list through creating connections.Mentioned In This Episode:Ray.fmFreebie - 10 Techniques for Better Results from Your Emails: More Engagement, Opens, and Clicks
Click here to listen on Spotify Welcome to the brand new episode of “The Conscious Living Podcast.” Today I have the pleasure of interviewing an amazingly evolved soul, entrepreneur, and dear friend and colleague, Mrs Ellem Finkelstein. Ellen Finkelstein teaches experts who want to get their Knowledge out to the world how to reach more people with profitable, online products and courses. She started out editing and then writing computer books for McGraw-Hill and Wiley & Sons. One of her books, updated annually, ended up being over 1200 pages, so she had to learn how to manage her time while writing on deadline. She has successfully created and sold dozens of online products and courses.
Do you have a book that you want to turn into an online product or course, but don't know how?Listen as Ellen Finkelstein shares her expertise to help you turn your knowledge into online products so you can help make a positive change in the world.In this episode, you will discover...How to get started turning your book into an online product or courseWhy live training plays an essential role when producing an online course How authors benefit from email marketing and list buildingHow blogging can highlight your expertise and build authorityHow to best use QR codes to punch up your marketingAnd much, much, more... Connect with Ellen at https://Changetheworldmarketing.comSchedule your complimentary 20-minute brainstorming session with Susan, go to BrainstormwithSusan.com
Ellen Finkelstein uses email marketing to grow her list. She sends out emails every day - 7 days per week - and each email begins with a story from her own everyday life. Ellen is what I'd call a role model archetype. That means her promise is, "I'm just like you. If I can do it, you can do it." She uses stories to build profitable relationships with her very large, responsive list. In this episode you'll discover Ellen's system for... ...choosing which stories to include in her emails ...finding stories when nothing seems to appear ...deciding what to leave out of her email stories. We also talked about how her Role Model archetype influences her marketing. You can learn more about Ellen at her website, ChangeTheWorldMarketing.com
Ellen Finkelstein teaches experts who want to get their Knowledge out to the world how to reach more people with profitable, online products and courses. She started out editing and then writing computer books for McGraw-Hill and Wiley & Sons, went online, and then turned her website into a powerhouse, reaching over 300.000 visitors per month, over 22,000 subscribers, with many additional followers on social media. She has successfully created and sold dozens of online products and courses and has become passionate about partnering. She uses her experience to help experts turn their knowledge into online products so they can create positive change for many people as possible. https://www.changetheworldmarketing.com (https://www.changetheworldmarketing.com) https://www.changetheworldmarketing.com/multiply-your-business-with-partnering-fb-live-notes/ (https://www.changetheworldmarketing.com/multiply-your-business-with-partnering-fb-live-notes/) Mentioned in this episode: Network without talking to strangers Did you know that you can network without ever talking to a stranger? It's true. Networking is not about awkward conversations and elevator pitches. It is about making connections and creating value. I'll teach you how in a two minute video at https://www.guywhoknowsaguy.com/innercircle Get my MP3 I have recorded my book in audio form. Get your copy for free at https://www.guywhoknowsaguy.com
Growing your business means investing time, money and energy developing a steady stream of new leads and potential clients. Wouldn't it be helpful if you had a short-cut to fill your community with qualified leads who are most likely to buy from you? On Amplify Your Success Podcast episode 278, my guest Ellen Finkelstein joins me to talk about our favorite growth accelerator – partnering with your peers to rapidly expand your business. Ellen unpacks five key steps to take, as well as what's working well right now to add value while promoting others. Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority. Key Takeaways [5:42] Why the law of diminishing returns is affecting your ability to grow your business on your own. [10:07] Ellen covers 5 steps to partnering with your peers. [14:40] The simplest way to partner and benefit, even if you don't have a big list. [16:12] I ask Ellen about a common roadblock – affiliate tracking - and how we can partner even if you don't have fancy affiliate tracking. [20:05] Ellen shares her unique promotion process that often lands her in the top 10 of a partner promotion. [23:24] The importance of preparing ahead for your own promotions, especially if you will ask others to promote for you. [26:47] Why giveaways are Ellen's favorite partner promotion right now. About the Guest Ellen Finkelstein teaches experts who want to get their Knowledge out to the world how to reach more people with profitable, online information products and courses. With over 20 years online, Ellen has created websites with high search engine rankings and over 300.000 visitors per month, over 22,000 subscribers and many followers on social media. She is also an author published with major publishers such as McGraw-Hill and Wiley & Sons, with books ranging up to 1200 pages. She has successfully created and sold dozens of online products and courses and uses her experience to help experts turn their knowledge into online products so they can create positive change for many people as possible. Resources Mentioned in This Episode: 5 Ways to Multiply Your Business with Partnerships NEED AFFILIATE LINK IN ORDER TO LINK UP Get Melanie's 7 Step Framework to add another 6 figures to your business this year by leveraging other people's audiences here.
Ellen Finkelstein teaches experts, who want to get their knowledge out to the world, how to reach more people with profitable, online products and courses. She has created and sold dozens of online programs, and helps experts do the same so they can create change for many people as possible. Screw The Commute Podcast Show Notes Episode 562 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 03:18 Tom's introduction to Ellen Finkelstein 06:40 Being a Powerpoint MVP 12:00 Creating products when it's still in your head 15:55 Contributing when you're a co-author 18:07 Major publisher vs. self-published 26:03 Tell and Show method 29:37 Sponsor message 32:14 A typical day for Ellen Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ KickStartCart - http://www.kickstartcart.com/ Copywriting901 - https://copywriting901.com/ Disabilities Page - https://imtcva.org/disabilities/ Ellen's Freebies - https://www.changetheworldmarketing.com/freebies/ Ellen's Products - https://www.changetheworldmarketing.com/products/ Email Tom: Tom@ScrewTheCommute.com Internet Marketing Training Center - https://imtcva.org/ Related Episodes Business Legalities - https://screwthecommute.com/561/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/ Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.
We may know that it's vital to pilot our courses, but how can we get the most out of that initial testing? That's what Ellen Finkelstein, founder of Change the World Marketing, set out to discover. Tune in to hear her unique approach to course piloting.
Ellen Finkelstein teaches experts who want to get their knowledge out to the world how to reach more people with profitable online, information products and courses. With over 20 years online, Ellen has created websites with high search engine rankings and over 300.000 visitors per month, over 22,000 subscribers, and many followers on social media. She is also an author published with major publishers such as McGraw-Hill and Wiley & Sons, with books ranging up to 1200 pages. She has successfully created and sold dozens of online products and courses and uses her experience to help others turn their knowledge into online products so they can transform others. www.changetheworldmarketing.com Pick up the Product Planning Worksheet today! http://BizCoachSteve.ellenfinkelstein.zaxaa.com/a/8458887556894 This episode was sponsored by Spotlight Books. www.spotlight-books.com. Shine a spotlight on your expertise.
DEATH BY POWERPOINT!! Ellen Finkelstein is a PowerPoint MVP (Most Valuable Professional, a Microsoft award), one of only 18 in the United States. She specializes in training speakers and presenters to convert the dreaded “Death by PowerPoint” to Life by PowerPoint. Join us as we explore how to communicate clearly and powerfully; and design high-impact, persuasive, and professional presentations. If you host or facilitate webinars you'll want to listen to this episode. She has written 11 published books (25 editions) for McGraw-Hill and Wiley and published 11 e-books during her 20-year career as an author. Ellen has also delivered hundreds of webinars and is passionate about mastering how to leverage the value of webinars for reaching the world and earning a living. Learn more about your ad choices. Visit megaphone.fm/adchoices
Join my friend Ellen Finkelstein and me and discover “5 Ways to Multiply Your Business with Partnering”
Ellen Finkelstein is a recognized expert, speaker, trainer, and best-selling author on PowerPoint, presentation skills, and speaking. She teaches speakers, writers, and experts to get their knowledge out to the world with a knowledge-based online business. Her articles have appeared in numerous magazines, newsletters, and blogs. The post #104 – Ellen Finkelstein on Turn Your Book into a Product first appeared on Write Your Book in a Flash Podcast with Dan Janal.
How do you hold the attention of your audience while presenting your Powerpoint presentation? To speak about this incredibly useful topic, Elizabeth Bachman brings in Ellen Finkelstein, a Powerpoint specialist and co-author of Flash CS3 for Dummies. Ellen explains to Elizabeth that putting lots of text on your slides is the sure way to lose your audience’s attention. Hence, the expression “death by Powerpoint.” The human brain cannot take so much information at once. The solution? Use more visuals; the bigger the better! If you want to learn more, join in the conversation. You don’t want to miss out on the opportunity to make your Powerpoint presentations irresistible and attention-grabbing!
How much income can you really make as a transformational author? I'm talking beyond just selling books, but other income streams as well, that are more profitable and potentially more impactful. There are countless ways to make money as an author – even if you haven't been published yet! And today's guest is an expert […] The post 062: Ellen Finkelstein – How to Turn Your Information into Income appeared first on Get Your Book Done.
How much income can you really make as a transformational author? I’m talking beyond just selling books, but other income streams as well, that are more profitable and potentially more impactful. There are countless ways to make money as an author – even if you haven’t been published yet! And today’s guest is an expert […] The post 062: Ellen Finkelstein – How to Turn Your Information into Income appeared first on Christine Kloser.
The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Connie Regan Green Connie Ragen Green is a former classroom teacher and real estate appraiser who left it all behind to come online in 2006. As an author of more than twenty books, publisher, international speaker, and entrepreneur she serves others by helping new entrepreneurs to build their own lucrative online businesses. Connie is also active with several non-profits including Rotary International, the Boys & Girls Club, Zonta, and SEE International. Learn More about Connie's & Ellen's New Book - Click Here Ellen Finkelstein Ellen Finkelstein is a recognized expert, speaker, trainer, and best-selling author on PowerPoint, presentation skills, and AutoCAD. Her articles have appeared in numerous magazines, newsletters, and blogs. She is a PowerPoint MVP (Most Valuable Professional), a Microsoft award for experts in its product who contribute to the user community, one of only 14 in the United States. Her website offers a huge assortment of tips, techniques, tutorials, and articles on these topics. You can register for her newsletters below. To Access The Speaker Resources - Click Here
Dealing with Goliath: Psychological Edge for Business Leaders
Ellen guides experts who have knowledge that they want to share with the world so they can make an income with an information-based online business while helping others.She started her first website in 1999 and has 11 books published with McGraw-Hill and Wiley as well as having self-published 10 e-books. She's built an email subscriber list of 22,000 and a social media audience of over 100,000 people.On a personal note, I've known Ellen for a number of months as we're in a mastermind group together and she always has a wealth of insights and value for everyone and always delivered with humility and humour so it's a pleasure to have her on the show.What Ellen's learned from writing 11 published booksThe key problems for speakers and writers trying to earn onlineToo much time creating the precious thingNot enough time building a business around your expertiseTrying to work alone is a big mistakeMaintain those relationshipsField of Dreams approach doesn't workThe key to writing any book fast, even a mammoth bookMake partnering an essential part of your businessFrom overwhelm to manageableThe Five Ways to PartnerThe restaurants that survive Covid did this...Other ways to develop trustHow she got 900 subscribers in just a few daysIf you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
What You'll Learn From This Episode: How to engage your audience when you do a PowerPoint presentation Learn how to use the technique “tell-and-show” method Tips to present online or on a webinar Related Links and Resources: Check out Ellen's video training called "13 techniques to make designing your slides easy" and it shows these different types of how to use “tell-and-show” in various types of situation, but also some specific techniques in PowerPoint. You can go to www.ellenhelps.me/techniques, that's a redirect to her website www.ellenfinkelstein.com. Summary: Ellen Finkelstein is a PowerPoint MVP. You may not have heard of that because there's only 18 of them in the United States. But that's a very prestigious professional Microsoft Award. Her well-known website is www.ellenfinkelstein.com and she offers many PowerPoint tips in the PowerPoint tips newsletters. She specializes in training speakers and presenters to convert Death by PowerPoint to Life by PowerPoint; communicate clearly and powerfully, and designed high-impact persuasive and professional looking slides. Ellen has done training for Citrix, Brainshark, Disney, Microsoft, Pennsylvania State Education Association, Maharishi International University, State University of New York at Buffalo, State University of Illinois, several law firms and many others. She's done onsite training, one-on-one virtual coaching, training and webinars. Here are the highlights of this episode: 1:53 Ellen's ideal Client: My ideal client is a professional who needs to present well, and somebody whose presentation is crucial for his or her success. 2:15Problem Ellen helps solve: I guess we can simply say "death by PowerPoint" but to expand what that means, the problem is that they don't engage their audience so they annoy their audience, they don't give their audience what their wants or needs when they present to them. So, I would say poor oral communication skills. 3:07Typical symptoms that clients do before reaching out to Ellen: It depends on the type of presentation; some are sales presentation, other are training presentation, it could be different types. But in general, if your audience is falling asleep, isn't engaging with you, doesn't respond to your call of action is, then that's a very easy way of knowing. That's a symptom that your presentation is not ideal. One of the tricks is try to find out in advance what the audience needs. It's a really great tip. People who don't speak well, they speak at the audience instead of interacting with the audience. They read from the slides using it as a teleprompter, they add images to decorate the slides instead of using it to enhancing understanding, retention and persuasive impact. 4:30What are some of the common mistakes that folks make before finding Ellen and her solution: Surveys have shown what people hate most is presenters reading the slides, that will be the most common. 4:53Ellen's Valuable Free Action (VFA): I have a technique or method that I call “tell-and-show” method. It's based on research by Michael Alley, who's a professor in the engineering school at Penn State. He tried different types of presentations and tested different groups of students with them. And he calls it "Assertion-Evidence", his more on science-based and he tells it a little bit snappier. But basically, what it is, is that you use the title of the slide to tell your point. And you use some type of graphic (photo, graph, diagram), whatever it is to show the point. For example, in terms of the telling part of it, you can have chart that shows first quarter sales or down. That might be your point but if you could just say "first quarter sales" and it doesn't tell people anything. But if you say on the top first quarter sales down 20%, then immediately they know what your point is, and they can listen to you and go along as you explain the chart a little bit more. This really helps people understand that.
What You’ll Learn From This Episode: How to engage your audience when you do a PowerPoint presentation Learn how to use the technique “tell-and-show” method Tips to present online or on a webinar Related Links and Resources: Check out Ellen’s video training called "13 techniques to make designing your slides easy" and it shows these different types of how to use “tell-and-show” in various types of situation, but also some specific techniques in PowerPoint. You can go to www.ellenhelps.me/techniques, that's a redirect to her website www.ellenfinkelstein.com. Summary: Ellen Finkelstein is a PowerPoint MVP. You may not have heard of that because there's only 18 of them in the United States. But that's a very prestigious professional Microsoft Award. Her well-known website is www.ellenfinkelstein.com and she offers many PowerPoint tips in the PowerPoint tips newsletters. She specializes in training speakers and presenters to convert Death by PowerPoint to Life by PowerPoint; communicate clearly and powerfully, and designed high-impact persuasive and professional looking slides. Ellen has done training for Citrix, Brainshark, Disney, Microsoft, Pennsylvania State Education Association, Maharishi International University, State University of New York at Buffalo, State University of Illinois, several law firms and many others. She's done onsite training, one-on-one virtual coaching, training and webinars. Here are the highlights of this episode: 1:53 Ellen’s ideal Client: My ideal client is a professional who needs to present well, and somebody whose presentation is crucial for his or her success. 2:15Problem Ellen helps solve: I guess we can simply say "death by PowerPoint" but to expand what that means, the problem is that they don't engage their audience so they annoy their audience, they don't give their audience what their wants or needs when they present to them. So, I would say poor oral communication skills. 3:07Typical symptoms that clients do before reaching out to Ellen: It depends on the type of presentation; some are sales presentation, other are training presentation, it could be different types. But in general, if your audience is falling asleep, isn't engaging with you, doesn't respond to your call of action is, then that's a very easy way of knowing. That's a symptom that your presentation is not ideal. One of the tricks is try to find out in advance what the audience needs. It's a really great tip. People who don't speak well, they speak at the audience instead of interacting with the audience. They read from the slides using it as a teleprompter, they add images to decorate the slides instead of using it to enhancing understanding, retention and persuasive impact. 4:30What are some of the common mistakes that folks make before finding Ellen and her solution: Surveys have shown what people hate most is presenters reading the slides, that will be the most common. 4:53Ellen’s Valuable Free Action (VFA): I have a technique or method that I call “tell-and-show” method. It's based on research by Michael Alley, who's a professor in the engineering school at Penn State. He tried different types of presentations and tested different groups of students with them. And he calls it "Assertion-Evidence", his more on science-based and he tells it a little bit snappier. But basically, what it is, is that you use the title of the slide to tell your point. And you use some type of graphic (photo, graph, diagram), whatever it is to show the point. For example, in terms of the telling part of it, you can have chart that shows first quarter sales or down. That might be your point but if you could just say "first quarter sales" and it doesn't tell people anything. But if you say on the top first quarter sales down 20%, then immediately they know what your point is, and they can listen to you and go along as you explain the chart a little bit more. This really helps people understand that.
Discover 5 simple partnership methods that will multiply your business exponentially Learn what partnering is all about and how it works Learn how building a relationship through partnering can help you grow your list easy and fast Resources/Links: 5 Ways to Multiply Your Business with Partnering : Access Partnering Guide Here: https://ellenhelps.me/partner Summary Are you a mission-driven entrepreneur who's confused in those time-consuming marketing strategies that prevent your message to reach people you are built to serve? One of the fastest ways to grow your business is to find people to partner and venture with. You can't grow it alone. But how do you get to know people so you can work with them? Ellen Finkelstein is on a mission to help world-changers earn a living by teaching them how to speak and write effectively at the same time guides them through their marketing strategy and technology hurdles. She started her first website in 1999 as has 11 books published with McGraw-Hill and Wiley as well as having self-published 10 e-books and has built an email subscriber list of 22,000 and a social media audience of over 100,000. In this episode, Ellen shares how to leverage the power of partnering to get your positive message out to the world, reach more people and attract more customers. Check out these episode highlights: 02:04 – Ellen's ideal client: "My ideal client is online entrepreneurs who want to make the world a better place. They have a message to get out there that they need help with writing and speaking. So that's their message that they want to get out. But then they also need help with turning that into a business. " 02:29 – Problem Ellen helps solve: "They're having problems with both sides of that equation. So, some of them are having trouble writing and speaking." 03:29 – Typical symptoms that clients do before reaching out to Ellen: "So, a lot of it is just they're not making any money." 04:29 – What are some of the common mistakes that folks make before finding Liz and her solution?: "So, one problem is they spent too much time creating their content, like years sometimes." 06:34 – Ellen's Valuable Free Action(VFA): "Make a list of people who serve the same audience as you do, maybe in a slightly different way. Get to know them online." 07:27 – Ellen's Valuable Free Resource (VFR): 5 Ways to Multiply Your Business with Partnering : Access Partnering Guide Here: https://ellenhelps.me/partner 08:16 – Q: How can they create content quickly and get it out to the world? A: What you have to do is you have to start with something a little bit smaller rather than this big thing. And learn the process of promoting, the process of partnering and the process of, you know, how to have a website, and how to get something out into the world. And once you know how to do that, then you can grow something bigger and something bigger, and develop your followers something bigger. Tweetable Takeaways from this Episode: “Make a list of people who serve the same audience as you do, maybe in a slightly different way. Get to know them online.'” -@changeworldmktgClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: 0:09 Hello everyone, a very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland, joined today by Ellen Finkelstein.
Discover 5 simple partnership methods that will multiply your business exponentially Learn what partnering is all about and how it works Learn how building a relationship through partnering can help you grow your list easy and fast Resources/Links: 5 Ways to Multiply Your Business with Partnering : Access Partnering Guide Here: https://ellenhelps.me/partner Summary Are you a mission-driven entrepreneur who's confused in those time-consuming marketing strategies that prevent your message to reach people you are built to serve? One of the fastest ways to grow your business is to find people to partner and venture with. You can’t grow it alone. But how do you get to know people so you can work with them? Ellen Finkelstein is on a mission to help world-changers earn a living by teaching them how to speak and write effectively at the same time guides them through their marketing strategy and technology hurdles. She started her first website in 1999 as has 11 books published with McGraw-Hill and Wiley as well as having self-published 10 e-books and has built an email subscriber list of 22,000 and a social media audience of over 100,000. In this episode, Ellen shares how to leverage the power of partnering to get your positive message out to the world, reach more people and attract more customers. Check out these episode highlights: 02:04 – Ellen's ideal client: "My ideal client is online entrepreneurs who want to make the world a better place. They have a message to get out there that they need help with writing and speaking. So that's their message that they want to get out. But then they also need help with turning that into a business. " 02:29 – Problem Ellen helps solve: "They're having problems with both sides of that equation. So, some of them are having trouble writing and speaking." 03:29 – Typical symptoms that clients do before reaching out to Ellen: "So, a lot of it is just they're not making any money." 04:29 – What are some of the common mistakes that folks make before finding Liz and her solution?: "So, one problem is they spent too much time creating their content, like years sometimes." 06:34 – Ellen's Valuable Free Action(VFA): "Make a list of people who serve the same audience as you do, maybe in a slightly different way. Get to know them online." 07:27 – Ellen's Valuable Free Resource (VFR): 5 Ways to Multiply Your Business with Partnering : Access Partnering Guide Here: https://ellenhelps.me/partner 08:16 – Q: How can they create content quickly and get it out to the world? A: What you have to do is you have to start with something a little bit smaller rather than this big thing. And learn the process of promoting, the process of partnering and the process of, you know, how to have a website, and how to get something out into the world. And once you know how to do that, then you can grow something bigger and something bigger, and develop your followers something bigger. Tweetable Takeaways from this Episode: “Make a list of people who serve the same audience as you do, maybe in a slightly different way. Get to know them online.'” -@changeworldmktgClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: 0:09 Hello everyone, a very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland, joined today by Ellen Finkelstein. Ellen, good day, very warm welcome. Where are you hanging out? Ellen Finkelstein: 0:20 I'm hanging out in Florida, in the southeast of the United States. Tom Poland: 0:23 And a little birdie whispered to me that you've escaped from Iowa, where it is others ice on the ground. Ellen Finkelstein: 0:29 Yes, it's about four degrees there now. Tom Poland: 0:32 Yes,
How can you reach the most people? As my guest says in this podcast of MAKE MORE MONEY BY GIVING BETTER PRESENTATIONS, “By being online, you can speak to The Whole World”! That means you can also sell more (if that is your goal). As a Microsoft MVP (Most Valuable Professional), Ellen Finkelstein is an expert, speaker, trainer, and best-selling author on PowerPoint and presentation skills. She specializes in training speakers to present effectively. As she grew her business, Ellen became an authority in helping online entrepreneurs to reach more people through writing and speaking (like my ToastMentor business). This podcast is FULL of very helpful tips on how to effectively present online and grow your business by being online. Ellen outline steps to run your own webinar. She also shares five exceptional actions to finding partners and affiliates to grow your audience. Some of the important advice that Ellen shares in this podcast includes: How can you ADD VALUE? •Speak online to display expertise, reach more people •Webinars are to speaking as self-publishing is to writing books •Build a relationship to create partnerships (5 Steps) •If you are speaker, use YouTube often How can you GIVE BETTER PRESENTATIONS? •Online presentations: be more engaging, more vocal variety •PowerPoint slides should change often, be more visual (few words) •Engage your online audience with polls, questions, feedback •Standing when presenting online give you energy that your audience hears •CONTENT – DESIGN – DELIVERY How can you MAKE MORE MONEY? •Use webinar summits with other experts (who are also affiliates) •Have the right offer for the right people at the right time •You refer your audience to partners' offers; they refer their audiences to you •Be an affiliate; partners as affiliates (receive commissions from sales) At the end of the Podcast, Ellen makes a special offer to you: a FREE Video Training program, “13 Techniques That Will Make Designing Your Slides EASY”. Simply visit her website, (https://www.ellenfinkelstein.com/pptblog/getstarted/). I want to help you to give better presentations. I want to help you make more money by giving better presentations. ADD VALUE. BE VALUED. Fred Haley ToastMentor.com
How can you reach the most people?As my guest says in this podcast of MAKE MORE MONEY BY GIVING BETTER PRESENTATIONS, “By being online, you can speak to The Whole World”!That means you can also sell more (if that is your goal).As a Microsoft MVP (Most Valuable Professional), Ellen Finkelstein is an expert, speaker, trainer, and best-selling author on PowerPoint and presentation skills. She specializes in training speakers to present effectively. As she grew her business, Ellen became an authority in helping online entrepreneurs to reach more people through writing and speaking (like my ToastMentor business).This podcast is FULL of very helpful tips on how to effectively present online and grow your business by being online. Ellen outline steps to run your own webinar. She also shares five exceptional actions to finding partners and affiliates to grow your audience. Some of the important advice that Ellen shares in this podcast includes:How can you ADD VALUE?•Speak online to display expertise, reach more people•Webinars are to speaking as self-publishing is to writing books•Build a relationship to create partnerships (5 Steps)•If you are speaker, use YouTube oftenHow can you GIVE BETTER PRESENTATIONS?•Online presentations: be more engaging, more vocal variety•PowerPoint slides should change often, be more visual (few words)•Engage your online audience with polls, questions, feedback•Standing when presenting online give you energy that your audience hears•CONTENT – DESIGN – DELIVERYHow can you MAKE MORE MONEY?•Use webinar summits with other experts (who are also affiliates)•Have the right offer for the right people at the right time•You refer your audience to partners’ offers; they refer their audiences to you•Be an affiliate; partners as affiliates (receive commissions from sales)At the end of the Podcast, Ellen makes a special offer to you: a FREE Video Training program, “13 Techniques That Will Make Designing Your Slides EASY”. Simply visit her website, (https://www.ellenfinkelstein.com/pptblog/getstarted/). I want to help you to give better presentations. I want to help you make more money by giving better presentations.ADD VALUE. BE VALUED.Fred HaleyToastMentor.comFred@ToastMentor.com
How can you reach the most people?As my guest says in this podcast of MAKE MORE MONEY BY GIVING BETTER PRESENTATIONS, “By being online, you can speak to The Whole World”!That means you can also sell more (if that is your goal).As a Microsoft MVP (Most Valuable Professional), Ellen Finkelstein is an expert, speaker, trainer, and best-selling author on PowerPoint and presentation skills. She specializes in training speakers to present effectively. As she grew her business, Ellen became an authority in helping online entrepreneurs to reach more people through writing and speaking (like my ToastMentor business).This podcast is FULL of very helpful tips on how to effectively present online and grow your business by being online. Ellen outline steps to run your own webinar. She also shares five exceptional actions to finding partners and affiliates to grow your audience. Some of the important advice that Ellen shares in this podcast includes:How can you ADD VALUE?•Speak online to display expertise, reach more people•Webinars are to speaking as self-publishing is to writing books•Build a relationship to create partnerships (5 Steps)•If you are speaker, use YouTube oftenHow can you GIVE BETTER PRESENTATIONS?•Online presentations: be more engaging, more vocal variety•PowerPoint slides should change often, be more visual (few words)•Engage your online audience with polls, questions, feedback•Standing when presenting online give you energy that your audience hears•CONTENT – DESIGN – DELIVERYHow can you MAKE MORE MONEY?•Use webinar summits with other experts (who are also affiliates)•Have the right offer for the right people at the right time•You refer your audience to partners’ offers; they refer their audiences to you•Be an affiliate; partners as affiliates (receive commissions from sales)At the end of the Podcast, Ellen makes a special offer to you: a FREE Video Training program, “13 Techniques That Will Make Designing Your Slides EASY”. Simply visit her website, (https://www.ellenfinkelstein.com/pptblog/getstarted/). I want to help you to give better presentations. I want to help you make more money by giving better presentations.ADD VALUE. BE VALUED.Fred HaleyToastMentor.com
Episode 6 of the #MVPbuzzChat series. Conversation between Microsoft MVP's Christian Buckley (@buckleyplanet), Founder & CEO of CollabTalk LLC, and Ellen Finkelstein (@EFinkelstein), an author, trainer, frequent speaker, and one of only 14 PowerPoint MVPs in the US, which falls under the category Office Apps & Services. In this interview, we talk about storytelling and using visualizations to improve communication and collaboration. Recorded March 2018.
In this episode, Ellen Finkelstein mentions that when you can't learn enough about the audience before your talk, try getting more feedback from them during the talk.
In this episode, Ellen Finkelstein mentions that when you can't learn enough about the audience before your talk, try getting more feedback from them during the talk.
Ellen Finkelstein has trained thousands of presenters and speakers over the last 20 years -- and written dozens of books on PowerPoint and other topics. She is a PowerPoint MVP (a Microsoft award), one of only 14 in the United States. She started her first website, EllenFinkelstein.com in 1999. She now teaches online entrepreneurs to increase their reach, impact, and income through writing and speaking at ChangetheWorldMarketing.com Where you can find Ellen online: Her website If you're looking to take your productivity to the next level or if you are interested in bringing me in to speak at your event, visit MarkStruczewski.com. Join The 7 Day Productivity Challenge or go to MarkStruczewski.com/7day Follow me: LinkedIn Twitter Instagram Facebook If you love the show, share it with a friend on Apple Podcasts.
Ellen Finkelstein e: ellen@changetheworldmarketing.com FB: ellen.I.finkelstein w: changetheworldmarketing.com T: @changeworldmktgEllen is an expert on using PowerPoint and presentation skills to communicate clearly and powerfully. She talks about how she got started and why speaking is so important to promoting their business. She talks about what most speakers doing wrong with their slides and what they should be doing instead. She speaks to the type of platform recommended for webinars.
Ellen Finkelstein The Master of PowerPoint Presentations Ellen Finkelstein www.EllenFinkelstein.com 515-989-1832 Ellen is a PowerPoint MVP (Most Valuable Professional, a Microsoft award), one of only 14 in the United States Her well-known website at www.ellenfinkelstein.com offers many PowerPoint tips, and the PowerPoint Tips Newsletter. She specializes in training speakers and presenters to convert Death by PowerPoint to Life by PowerPoint; communicate clearly and powerfully; and design high-impact, persuasive and professional-looking slides. She is an Amazon bestselling author. Some of her books are PowerPoint for Teachers: Dynamic Presentations and Interactive Classroom Projects, How to Do Everything with PowerPoint, and Slide Design for Non-Designers. Her video course, PowerPoint 2013 Essentials, is available on Amazon. Courses include High-Persuasion PowerPoint Presentation Program and Create an Outstanding Presentation Self-Study Course. You can find her other courses and books in her e-store. Ellen Finkelstein has done training for Citrix, Brainshark, Disney, Microsoft, Pennsylvania State Education Association, Maharishi University of Management, State University of New York at Buffalo, State University of Illinois, Vastu Homes, and others. She does on-site training, 1-on-1 virtual coaching/training, and webinars. Her specialty is helping speakers create clear, powerful, and persuasive presentations. Learn about her training programs here Thanks for listening to “Speaking with TJ Walker.” Please subscribe to the show here https://itunes.apple.com/podcast/id1072936158?mt=2&ls=1 The show about public speaking, media training, presentation skills, crisis communications, and presentation training. Please send any speaking-related questions you have directly to TJ at tj@mediatrainingworldwide.com and he will answer them in future episodes. Please connect with us at Media Training Worldwide and post your questions here http://www.mediatrainingworldwide.com/blog/ On Facebook: https://www.facebook.com/tjwalkerinteractive Twitter: https://twitter.com/tjwalker Linkedin: T.J. Walker Youtube https://www.youtube.com/user/MediaTraining iTunes: https://itunes.apple.com/podcast/id1072936158?mt=2&ls=1 Receive Free online Public Speaking or Media Training Course today http://www.mediatrainingworldwide.com/give-away.html Call +1.212.764.4955 now to discuss a customized media training or presentation training program for you or your organization. For keynote speech and media inquiries, call +1.212.764.4955 Online media and presentation training at http://www.mediatrainingworldwide.com/online-training.html Media Training Worldwide teaches people how to speak effectively to the media and to live audiences. We train people on all aspects of media training, public speaking, PowerPoint Presentations, crisis communications and presentation training.
Ellen Finkelstein is committed to helping online business owners--such as coaches, consultants, speakers, and authors--achieve financial success while they help to make the world a better place. She is passionate about guiding her clients to the right marketing strategy, through the maze of technology options, and into a plan of action they can actually implement.. One of the techniques that Ellen believes is most empowering is speaking. And the way to reach the most people is to speak via webinars. Ellen has been doing webinars since 2007. Ellen has been awarded by Microsoft as a PowerPoint MVP, one of only 13 in the United States. She's been the author of 11 published books (25 editions) and 9 e-books during her 20-year career as an author. Some of her books were bestsellers in their category for years. She's a NAMS (Novice to Advanced Marketing System) Instructor and Adjunct Faculty member at Maharishi University of Management, where she taught Internet Marketing at the MBA level. She shares 3 ways to get traffic and tips on webinars and list building Airing weekly on Tuesdays at noon eastern and in permanent replay, you'll get great tips for increasing your business as a Seller or as an Affiliate. To apply all that you learn, join us at DUvisio.com - the NEW Affiliate Network for ALL Niches! If you're an Affiliate, make sure you upgrade to DUvisio UberFiliate so you can even grow your own list promoting other people's products! And, if you're a Seller, Upgrade to DUvisio Enterprise Member where you'll get enhanced tools that can increase your sales 14% to 23% or MORE and allow you to attract JV Partners on Autopilot! Get started today at: Join DUvisio.com!