Course Lab: Lessons from Successful Online Course Creators

Artist and educator Elizabeth St. Hilaire shares how she built a successful online course business teaching art. She covers course creation, marketing for creatives, student engagement, using Patreon, and growing a mailing list—offering practical insights for artists balancing creativity and income.Elizabeth St. Hilaire is a mixed-media visual artist, author, instructor, and the founder of Paper Paintings.In this episode, Ari, Abe, and Elizabeth discuss:The Evolution of Teaching MethodsCourse Development and Feedback LoopsMarketing Strategies for Online CoursesBuilding and Growing a Mailing ListUtilizing Patreon for Additional IncomeBalancing Multiple Income StreamsEngagement in Self-Study CoursesQuality and Consistency in Course OfferingsThe Challenges of Marketing Art CoursesStrategies for Engaging Students in Art Education“Patreon has been a great income stream for me.” — Elizabeth St. HilaireGuest Bio:Elizabeth St. Hilaire is a renowned mixed-media artist, instructor, and author recognized for her innovative approach to collage. Using hand-painted papers, she creates dynamic works celebrated for their bold color, intricate detail, and layered depth. Her art has been exhibited internationally and featured in prominent publications such as The Artist's Magazine, Acrylic Artist Magazine, Cloth Paper Scissors, and Southern Living.A Signature Member of the National Collage Society, St. Hilaire holds a Bachelor of Fine Arts from Syracuse University and has spent over 20 years exploring and refining her unique methods. She is the author of Painted Paper Art Workshop and has written numerous books and instructional guides to inspire artists around the globe.Known for her engaging teaching style, St. Hilaire travels widely to lead workshops, sharing her passion for creativity and the transformative power of collage. Her work has extended beyond gallery walls, appearing on textiles, home decor, and more, making her a leader in the modern collage movement.Resources or websites mentioned in this episode:MiraseeRuzukuElizabeth's website: PaperPaintings.comCredits:Hosts: Ari Iny and Abe CrystalProducer: Michi LantzEditor: Andrew ChapmanExecutive Producer: Danny InyMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Marketing, Monetizing, and Teaching Art Online (Elizabeth St. Hilaire) coming soon.

Lauri Ann Lumby explores the power of embodied learning and self-actualization, blending mindfulness, creativity, and spiritual inquiry. Her approach highlights deep personal growth, the role of the facilitator, and fostering a patient and authentic connection for transformative online education.Lauri Ann Lumby has nearly 30 years of experience as an educator, spiritual counselor, and soul guide, and is the author of 11 books. In this episode, Ari, Abe, and Lauri discuss:The goal of courses is to support people in becoming self-actualized.Embodied learning integrates intellectual knowledge into lived experience.Facilitators should focus on guiding rather than lecturing.Personal interaction is crucial for deep learning and course completion.Online courses can reach a global audience, enhancing accessibility.Creativity practices can enhance engagement and learning.Discussion boards are essential for student interaction and accountability.Patience is key in building an audience for online courses.The majority of students may not complete deep-learning courses due to personal challenges.Using diverse materials like poetry and scripture can enrich the learning experience.Chapters00:00 - Introduction to Course Lab and Guest Background03:32 - Lauri's Journey into Online Courses07:12 - Exploring Course Structure and Teaching Methods11:03 - Transitioning from In-Person to Online Learning14:59 - Engagement and Retention in Online Courses18:43 - Embodied Learning and Creative Approaches22:36 - Patience and Building Trust in Online Education25:01 - Exploring Embodied Learning27:04 - The Role of Patience in Course Creation28:47 - Personal Outreach and Student Engagement“All of my work is an integrative approach that supports what I call embodied learning. This is not about intellectual knowledge, because we can all read all the books we want to read, but having embodied the concept.” — Lauri Ann LumbyGuest Bio:Lauri Ann Lumby has nearly 30 years of experience as an educator, spiritual counselor, and soul guide. She has supported hundreds through her one-on-one mentoring, training programs, books, and intentional communities. She earned her master's degree in Transpersonal Psychology from Sofia University, is a trained Spiritual Director in the Ignatian tradition, and has certificates in Adult Education and Spiritual Development. She's also a Reiki Master Practitioner in both the Usui and Karuna traditions and an ordained interfaith minister.  Lauri is the author of eleven books, including Authentic Freedom: Claiming a Life of Contentment and Joy and her novel, Song of the Beloved: The Gospel According to Mary Magdalene. Learn more about Lauri at www.LauriAnnLumby.com.Resources or websites mentioned in this episode:MiraseeRuzukuLauri's website: LauriAnnLumby.comCredits:Hosts: Ari Iny and Abe CrystalProducer: Michi LantzEditor: Andrew ChapmanExecutive Producer: Danny InyMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Teaching for Transformation: Creativity, Patience, and Presence (Lauri Ann Lumby) coming soon.

Course-creation expert James Marland shares how personal setbacks led him to empower therapists and educators through online courses. His experience highlights the value of niching down, embracing imperfection, and recording wins — with actionable wisdom for growing a mission-driven course business.James Marland is the founder of Course Creation Studio and host of the Scaling Therapy Practice podcast.In this episode, Ari, Abe, and James discuss:06:08 — The Importance of Niching06:54 — Attracting Your Ideal Client11:21 — Embracing Authenticity Through Storytelling14:17 — Passion Over Profit18:05 — Using a Cohort Model for Personalized Learning21:26 — Building Client Relationships Online25:30 — Joyful Niching in Work26:08 — Insightful Advice for Aspiring Entrepreneurs“Answer the question, not where are my clients, but how do I help them find me? Because they're already looking. Your ideal client is already looking for you.” — James MarlandGuest Bio:James Marland is the passionate founder of Course Creation Studio, where he empowers educators, therapists, and changemakers to amplify their impact through online courses. With a backstory marked by a transformative career shift, James turned a personal crisis into a calling—dedicating himself to helping others harness their potential. A believer in the power of starting small to achieve great things, James champions a practical, step-by-step approach to learning and innovation. At Course Creation Studio, he guides mission-driven professionals to craft compelling educational experiences and write their own success stories. Committed to lifelong learning and grounded in his faith, James inspires his audience to step out of their comfort zones and make a meaningful difference. To support his mission, he is also the founder and host of the Scaling Therapy Practice podcast.Resources or websites mentioned in this episode:MiraseeRuzukuCourse Creation Studio: CourseCreationStudio.comScaling Therapy Practice podcast: https://open.spotify.com/show/7LlAlEJr39YRD3FCTCm9Vf?si=a96d093078234f0bCredits:Hosts: Ari Iny and Abe CrystalProducer: Michi LantzEditor: Andrew ChapmanExecutive Producer: Danny InyMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Daily Wins, Niching Down, and Course Creation That Works (James Marland) coming soon.

Former classroom teacher Kirsten Wojcik shares her journey to becoming a dog-behavior expert, highlighting the nuances between training and behavior consultation. Her innovative course model blends online learning and hands-on practice, fostering lasting mentorship and deeper canine understanding.Kirsten Wojcik is the owner and operator of KW Happy Dogs Behavior Consulting and has 28 years of experience as a dog professional.In this episode, Ari, Abe, and Kirsten discuss:Kirsten's background and transition from classroom teaching to dog-behavior consulting and online coursesThe distinction between dog training and behavior consultingThe structure and content of her multi-phase canine behavior mentorship courseUsing video for teaching and skill development in an online environmentAdapting in-person elements due to insurance and reaching a wider, international audienceFostering ongoing mentorship and community engagement after course completionEffective use of online community boards and discussion toolsChallenges and benefits of teaching tactile skills onlineApproaches to marketing online courses, including leveraging social media groups and breaking larger courses into segments for broader appeal“It's amazing how successful it has been having video to share with my students. A lot of them said they like that better because they were so overwhelmed in a live one-on-one consultation.” — Kirsten WojcikGuest Bio:Kirsten Wojcik is an IAABC-Certified Dog Behavior Consultant, a Licensed Family Dog Mediator- Behavior Division, and a Licensed “UnChase!” Trainer. She is also the owner and operator of KW Happy Dogs Behavior Consulting and has 28 years of experience as a dog professional. Her passion for teaching led her to create the three-phase course titled the Canine Behavior Mentorship, which combines both online and in-person learning. It brings Kirsten so much joy to be able to share what she has learned about dog behavior with both canine professionals and dog enthusiasts.Resources or websites mentioned in this episode:MiraseeRuzukuKisten's website: KWHappyDogs.comCredits:Hosts: Ari Iny and Abe CrystalProducer: Michi LantzEditor: Andrew ChapmanExecutive Producer: Danny InyMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Turning Practical Dog Training into Interactive Online Learning (Kirsten Wojcik) coming soon.

Laura Lomax shares her journey bridging cultural gaps through tailored online learning. Revealing how to adapt DEI content for different audiences, she explores practical strategies for fostering inclusion and engagement, offering actionable takeaways for course creators.Laura Lomax is an intercultural practitioner, instructional designer, training and development specialist, and a certified professional coach.In this episode, Ari, Abe, and Laura discuss:Laura's professional background in intercultural competency, program development, and training across multiple industriesThe evolution of diversity, equity, and inclusion (DEI) work and adapting terminology to suit different audiencesStrategies for approaching and customizing courses for organizations, especially impenetrable or conservative institutionsThe importance of tailoring course content and delivery for specific, niche audiencesTechniques for making sensitive or divisive topics more relatable and accessible to all learnersBest practices for effective online course design, including formats, interaction, and engagementChallenges and methods for fostering active participation and deeper engagement in online programsObtaining and utilizing continuing education accreditation as a business strategy and marketing toolLessons learned and practical advice for course creators on course organization, technology use, and content presentationWays to follow up with learners and organizations to ensure training effectiveness and lasting impact“We used the word ‘inclusion' a lot, but unfortunately, diversity, equity, even the word culture, was a little triggering.” — Laura LomaxGuest Bio:Laura Lomax has more than 35 years of leadership experience, including 18 years as CEO of a health care management firm. From assessment, analysis, and program development to delivery and evaluation, Laura focused on designing solutions to underserved communities as well as governmental agencies, including police departments, sheriff's departments, jails, and prison systems in 10 states across the U.S.Since 2015, Laura has focused on developing customized workplace learning solutions to build intercultural awareness and accountability for individuals, teams, and organizations.  She has administered assessments and provided cultural competence workshops to more than 2,000 participants from the following sectors: government, education (K-20), banking, health care, law enforcement, social services, hospitality, and nonprofit agencies.Laura received her BA in Anthropology (1984) and Master of Science in Instructional Design and Technology (2022). She is a certified Intercultural Practitioner and a Qualified Intercultural Development Inventory Administrator. Laura is also a certified facilitator/trainer for competency-building programs, including Cultural Detective, Emotional Intelligence in Diversity, and Pathways to Racial Reconciliation. In 2018 she received the NAACP Pioneer Award for building inclusive communities through leadership.Resources or websites mentioned in this episode:MiraseeRuzukuLaura's website: InterculturalWorks.comLaura's courses: courses.elearnersource.comLaura's email: laura@interculturalworks.comCredits:Hosts: Ari Iny and Abe CrystalProducer and Editor: Michi LantzExecutive Producer: Danny InyMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: How Smart Course Creators Tackle “Divisive” Topics (Laura Lomax).

Explore transformational goals and self-discovery to foster business growth with guest Barbara Daoust. Through mindset and visualization techniques, she emphasizes accountability and overcoming limiting beliefs, encouraging bold action, and offering lessons for personal and professional development.Barbara Daoust, MFA is an author, speaker, success coach, and business growth accelerator.In this episode, Ari, Abe, and Barbara discuss:The importance and structure of quick check-ins and laser coaching sessionsBarbara's journey from the entertainment industry to online coursesThe concept of embodying dreams and goals using acting techniquesDifferences between personal development components: purpose, vision, goal setting, and belief bustingRole of visualization and repetitive subconscious programming in achieving goalsCombining business principles with personal development and universal lawsSpecific structures in Barbara's programs and examples of transformationChallenges of online course engagement and strategies to maintain accountabilityThe role of technology in delivering course content and engaging participantsTips for new course creators on setting realistic expectations and transforming learners“It all starts with finding that big, hairy, audacious goal that's really scary and exciting at the same time, and leaping into the concept of who that character is, who that person is.” — Barbara DaoustGuest Bio:As a certified "Thinking into Results" consultant with the Proctor/Gallagher Institute, and certified Business Consultant through MindValley, Barbara Daoust shows entrepreneurs who want to take bold action on their dreams how to accelerate their business growth and achieve rapid results. It is her passion to help people break up with procrastination, say goodbye to perfectionism, and stop postponing the life they envision.Barbara spent most of her career in Theatre Arts, Film, and Television as a director, acting coach, writer, and producer. She now blends her 25 years of acting, directing, and writing experience to inspire people to thrive in life and in business. She is the creator of several programs including “The Code to Success,” “Create Your Future Self Now,” and two based in neuroscience: “Your Genius Code Unlocked” and “Discover Greatness Within.”Resources or websites mentioned in this episode:MiraseeRuzukuBarbara's website: BarbaraDaoust.comFree download for podcast listeners: Write your Code to Success Script ExerciseCredits:Hosts: Ari Iny and Abe CrystalProducer and Editor: Michi LantzExecutive Producer: Danny InyMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Stop Overthinking—Start Visioneering Your Course (Barbara Daoust).

Explore the transformative journey of alignment in coaching and courses with insights from Dr. Irena Kyd. Discover the significance of understanding your ideal client and crafting authentic connections. Nurture leads and use personal stories to foster trust and drive meaningful transformation.Dr. Irena Kyd is a retired obstetrician/gynecologist, Therapeutic Beliefs Coach, and Marriage Facilitator.In this episode, Ari, Abe, and Irena discuss:The importance of building trust and connection before making a saleIrena's journey from gynecologist to mental performance and relationship coachHer experiences and influences that led to her coaching, including martial arts and ReikiThe courses and approaches she has developed, including “Future Visioning” and “Conflict Cure”The challenge of identifying the ideal client and aligning services with their needsExperiences and lessons learned in lead generation and audience engagementThe significance of personal storytelling in building trust and connection with audiencesIrena's strategies for initial client consultations and assessmentsInsights on fostering mindset shifts and behavioral changes through coursesFinal thoughts on the importance of clarity in target audience and transformation-focused content“Relationships for me are the foundation of humanity, and I need to build a relationship to serve my clients.” — Dr. Irena KydGuest Bio:Dr. Irena Kay, retired obstetrician/gynecologist, Therapeutic Beliefs Coach, and Marriage Facilitator, uses techniques that integrate mind and brain work to help unhappy overachiever women fix their marriage. Having counseled thousands of women about their most intimate issues, she helps them turn their marriage around to enjoy a passionate love relationship to be happy again, every day! Clients yearn for a fulfilling life where they are heard, understood, and cherished. They feel they are constantly giving, but their contribution is being ignored. They want to know a way out of the misery, whether it is by fixing the marriage or deciding to part in an amicable way without drama.She also coaches people to break through mindset barriers with her proprietary NeuroYouth  technique, as well as with tools like Positive Intelligence and the Clear Beliefs method. In addition to a medical doctorate, she holds certifications in Law of Attraction Coaching, Therapeutic Resolution Coaching, and Marriage Facilitation.Resources or websites mentioned in this episode:MiraseeRuzukuIrena's websites: RelationshipSuccessCoaching.com and MarriedLoveSuccess.comCredits:Hosts: Ari Iny and Abe CrystalProducer: Michi LantzEditor: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Clarity Came From One Module (Dr. Irena Kyd) coming soon.

To find out more, head to coachesconsole.com/gettraining.Explore Nancy Shanteau's innovative model that combines coaching with subscription-based services for recurring revenue. Her journey from coach to prolific course creator offers insights on building client relationships, providing valuable resources, and ensuring ongoing support for personal growth.Nancy Shanteau is a coach and co-author of Access to Power: a Radical Approach for Changing Your Life.In this episode, Ari, Abe, and Nancy discuss:The growth of Nancy's coaching practice and entry into online coursesHer mission to certify communication trainers and her Wise Adulting programBundling coaching services with courses in her subscription modelDeveloping reliable revenue and managing client workflowsRuzuku's role in organizing and delivering course contentImpact of resources and community on client retentionCreating content based on client needs and marketing strategyInsights on filling coaching practices with a subscription modelRole of community in enhancing coaching and course interactionAdvice for creators considering a coaching and course model“I usually boom during crisis because I'm the kind of person who helps people when they're struggling.” — Nancy ShanteauGuest Bio:Nancy Shanteau's mission is to certify 10,000 Cooperative Communication Trainers by 2031. Giving irreverent answers to life's big questions is her jam, and she does it weekly in her group coaching course Wise Adulting (hosted on Ruzuku!). She co-authored the book Access to Power: a Radical Approach for Changing Your Life and since 2004 has helped thousands of people work through conflicts, build community, and do more of what they want with the people they love. Nancy's a white, multi-ethnic settler, autistic, aromantic, bi-pansexual, non-binary woman who practices solo polyamory and relationship anarchy. Get access to her Trust-Building Worksheet at www.nancyshanteau.com and find her dancing and complicating things on YouTube at http://tinyurl.com/youtubenancyshanteaucoaching.Resources or websites mentioned in this episode:MiraseeRuzukuNancy's website: NancyShanteau.comFree gift to podcast listeners: Biz Selfie Cheat SheetCredits:Hosts: Ari Iny and Abe CrystalProducer: Michi LantzEditor: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: The Subscription Model: More Clients & Recurring Revenue (Nancy Shanteau).

Hear the intriguing journey of Donna Durbin, a pronunciation expert who transitioned from art to online teaching. Discover how she combines innovation and connection, offering tailored courses and global corporate support. She also emphasizes the importance of visibility and being bold in marketing.Donna Durbin is an artist and a Clear English Pronunciation Coach.In this episode, Ari, Abe, and Donna discuss:Donna's journey from being an artist to developing online coursesThe importance of entrepreneurship and self-promotion in establishing a successful businessThe challenges and strategies in transitioning from in-person to online teachingHer focus on pronunciation and accent reduction for non-native English speakersThe evolution of her teaching method to include a combination of videos, online lessons, and live coachingThe role of digital tools and platforms like Zoom and YouTube in expanding her reachInsights into marketing strategies for growing an online course businessThe significance of embracing new technology and continuous learningHer target audience which consists of professionals seeking to advance their communication skillsThe importance of being visible and proactive in promoting her services“It's not selling, it's celebrating. You've got to celebrate what you do and share it with people or they don't know.”  — Donna DurbinGuest Bio:Donna Durbin started her entrepreneurial lifestyle at age 25 when she bought her first house in Houston, Texas. This turned into a nine-year creative project of hands-on design, construction, and remodeling. With a “can-do” spirit, Donna learned to refinish floors, lay tile, construct lattice fencing, install A/C ductwork, install a roof, plus float and tape sheetrock. Through that, she built the home of her dreams, complete with a second-story art studio space, swimming pool, and deck — while being married and raising two sons.She launched her first hybrid online course, “The ABCs of an American Accent,” on Ruzuku in 2019. It combines self-study video lessons, feedback, and live coaching in a highly personalized program to transform voices and transform lives. Donna continues to create online pronunciation courses and facilitate live coaching groups and private coaching on Ruzuku.Resources or websites mentioned in this episode:MiraseeRuzukuDonna's website: ClearEnglishCoach.comSpecial offer for podcast listeners:  Free 1st Monday Accent Reduction CoachingDonna's YouTube channel: @ClearEnglishCoachCredits:Hosts: Ari Iny and Abe CrystalProducer: Michi LantzAssembled by: Fatima FojasExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Empowering Voices Globally with an Online Pronunciation Course (Donna Durbin).

From athlete to empowering modern shaman, Patricia Peters unveils her strategies for creators to foster online course success. She emphasizes a blend of spirituality and neuroscience, the impact of genuine client connections, and the importance of clear vision and self-honesty in entrepreneurship.Patricia Peters is a Leadership Alchemist for visionary women, former world-class athlete, and founder of Women Unlimited International.In this episode, Ari, Abe, and Patricia discuss:The importance of having a long-term vision for course creatorsPatricia's transition from running a high-end gym to guiding women entrepreneurs in personal development and spiritualityHow her programs blend ancient wisdom and neuroscience for women's empowermentChallenges in reaching high-achieving women and marketing strategies like networking, JVs, and referrals are coveredPatricia emphasizes honesty and intuition in determining if a client is a good fitThe significance of understanding numbers and profitability is discussedCo-creating courses with clients through pop-up workshopsPatricia shares her approach to creating a safe space for clients to open up“You need to be crystal clear on what you provide, on your core values, on your red flags.” — Patricia PetersGuest Bio:Patricia Peters is a Leadership Alchemist for visionary women, former world-class athlete, and founder of Women Unlimited International. She is also a board-certified holistic psychotherapy practitioner in her home country and a Modern Shaman.Her ancestors are Huguenots, Scandinavians, and even some Vikings in her maternal lineage. Hence her passion for women's inner liberation, empowerment, and self-actualization.Since 1989, Patricia has guided more than 2,000 high-achieving visionary women to freedom and fulfillment beyond the material without sacrificing their success. Her method is rooted in ancient wisdom, is science backed, and helps women to rise above limitations and conditionings that reside in the individual and collective non-consciousness, having been imposed on women over millennia. She empowers women to follow their higher calling while enjoying meaningful abundance on all levels of being. When she's not working you can most likely find her in the gym, in nature, studying, or enjoying life with loved ones.Resources or websites mentioned in this episode:MiraseeRuzukuPatricia's website: WomenUnlimited.inCredits:Hosts: Ari Iny and Abe CrystalProducer: Michi LantzEditor: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Sacred Strategy: Even Intuition Needs a Spreadsheet (Patricia Peters) coming soon.

A military veteran with 25 years of service, Penny van den Berg shares her journey to founding her courses and coaching business called Gottaminute, which focuses on empowering introverts. Key themes discussed include overcoming self-doubt, course iteration, and the importance of reflection.Penny van den Berg is a military veteran, experienced trainer, coach, and founder of Gottaminute.In this episode, Ari, Abe, and Penny discuss:The value of integrating a coaching perspective into course designPenny's background and journey into course creationThe structure and focus of Penny's course for introvertsHow Penny incorporates her coaching mindset into her coursesThe importance of practicing communication skills in safe environmentsPenny's experience and approach to teaching assertive communicationThe concept of soft skills and their continuous practiceMethods for ensuring that course participants achieve behavior changeThe iterative process of course development based on feedback and new findingsChallenges related to teaching and applying soft skills“If we're basing our behaviors on acquired values more than our core values, there's going to be a misalignment.” — Penny van den BergGuest Bio:Penny van den Berg is a military veteran having served in various roles over her 25 years in uniform. Her final ten years of service left an indelible mark and were the impetus to continue her educational pursuit in coaching. She had the opportunity and privilege to be a Conflict Management Coach for both military members and Department of National Defence employees, and it was this experience that solidified her focus on coaching after military retirement. She experienced the profound positive impact coaching provided with feedback such as "transformative" and "the skills I've learned have even helped my marriage".Penny is an experienced trainer and coach with a Bachelor's degree in psychology and has specialized training in mediation, conflict management, conflict dynamic, and life coaching. She founded Gottaminute in 2023 and provides coaching and education services. Penny has worked separately with individuals in Europe and North America providing coaching services and product development.Her vision is for introverts to have a deeper connection with themselves and others through conversation. And with this deeper self-connection, they can experience an increase in confidence to make their presence, voice, and ideas heard and understood.Resources or websites mentioned in this episode:MiraseeRuzukuPenny's website: GottaMinute.caFree downloadable resource for podcast listeners: Confident Conversations Success PathCredits:Hosts: Ari Iny and Abe CrystalProducer: Michi LantzEditor: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Speaking Up: Confidence and Communication for Course Creators (Penny van den Berg) coming soon.

From reality TV casting to coaching in her program, “Star of your Own Story,” Bethany Yamawaki shares her career journey. She discusses her star framework, blending self-discovery with confidence-building tools, and her pivot to group coaching — all while offering key insights for course creators.Bethany Yamawaki is a Certified Relationship Coach and a Senior Casting Producer.In this episode, Ari, Abe, and Bethany discuss:Bethany's background and career journey transitioning from casting producer to relationship coach and creating online coursesOverview of her program, “Star of Your Own Story,” focused on self-discovery tools, techniques, confidence-building, and action steps mixed with resonanceUnderstanding the challenges people face when enrolling and completing transformational programsCombining her work in casting with coaching techniques to help clients shine and connectWorking with different groups like coaches, creatives, and reality show aspirantsImportance of practicing on-camera confidence through daily recordings and affirmationsConsiderations for marketing a program with less concrete outcomesNeed for a hybrid online and community-based approach for effective support and feedbackBlending Bethany's reality TV experience with broader life and business coaching lessons“I think a lot of people want to do this, but they don't know how. So I don't just say, ‘Fix your mindset.' You need to break that down for people and give them specific tools, specific techniques.” — Bethany YamawakiGuest Bio:Bethany Yamawaki combines TV casting with relationship coaching, and brings more than two decades of experience and insight into transforming lives with confidence and clarity. With a Bachelor's degree in Drama and Theatre Arts from Northwestern University, as well as certifications from the Life Coach Institute of Orange County and the prestigious Relationship Coaching Institute, Bethany has successfully merged her passion for unscripted casting with a profound commitment to helping others.As a seasoned Casting Producer, Bethany has been integral to the success of major reality shows, including The Bachelor, Big Brother Canada, The Amazing Race, and Love Island. Her ability to identify and nurture talent has seen her interview more than 10,000 individuals, providing a unique lens on human relationships and the patterns that shape them.In her "Star of Your Own Story" program, Bethany casts women into roles featuring on & off camera confidence and empowerment, guiding them to reclaim their narratives and magnetize opportunities. Her mission extends beyond confidence coaching; she facilitates life-altering transformations for those navigating transitions, from breakup recovery to rebuilding relationships with self and others.Through one-on-one coaching and specialized group programs, Bethany offers a supportive space for individuals to use their authentic voice, find their power, and achieve life and business goals. Her teachings blend action with strategy, empowering clients to move forward creatively and courageously.Bethany's personal journey — rooted in a biracial upbringing and enriched by a multicultural family life — fuels her advocacy for diversity and inclusion. Her coaching focuses on empowering underrepresented groups and those in interracial/intercultural relationships, drawing from her extensive experience in both personal and professional realms. She enjoys family life with her husband of 20+ years and their teenage daughter, a sophomore at USC. In her free time, she indulges in continued learning, live music & theatre, travel, and pilates, which all contribute to her grounded approach to life and coaching.Resources or websites mentioned in this episode:MiraseeRuzukuBethany's Website: StarofYourOwnStory.comBethany's Instagram page: @starofyourownstoryCredits:Hosts: Ari Iny and Abe CrystalProducer and Editor: Michi LantzEditor: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Star Power: Building Confidence On and Off Camera (Bethany Yamawaki) coming soon.

Carole Mahoney redefines sales as a collaborative process rooted in mutual trust. She reveals how aligning personal goals drives behavior change in courses and shares actionable insights on blending marketing with sales. Discover innovative strategies to forge genuine, lasting buyer relationships.Carole Mahoney is a coach, sales influencer, and the founder of Unbound Growth.In this episode, Ari, Abe, and Carole discuss:Rethinking sales as a collaborative process built on trustShifting mindsets to align sales conversations with buyer needsUsing cognitive-behavioral techniques to overcome sales fear and resistanceAligning marketing and sales messaging for buyer-focused communicationCreating courses that prioritize the learner's goals and behavior changeLeveraging referrals and personal networks to build trust and grow sales“Selling is [...] a collaboration. If you look at the definition of sales, it's the exchange of value, meaning it's not just a one-way street.” — Carole MahoneyGuest Bio:Carole Mahoney has been called the “Sales Therapist” by a Harvard Business School professor where she coaches for the Entrepreneurial MBA program. The president of the AA-ISP Boston Chapter, Mahoney has been named a top sales influencer by LinkedIn. As the founder of Unbound Growth, Mahoney collects data from 2.2 million sales professionals to coach others on what makes a great seller. Mahoney holds a BA in Marketing and Business Management from Franklin Pierce University and lives in Maine.Resources or websites mentioned in this episode:MiraseeRuzukuCarole's website: CaroleMahoney.comCarole's courses website: Unbound GrowthCredits:Hosts: Ari Iny and Abe CrystalProducer: Michi LantzEditor: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: The Collaborative Sale: Building Trust (Carole Mahoney) coming soon.

The Mirasee FM podcast team chooses their favorite episode of 2024 to close out the year. In this pick, Steve Kamb shares how — from humble and geeky beginnings — he built Nerd Fitness into an online empire of learning for tens of thousands of students. His insights include the importance of community, having accountability, and avoiding the trap of perfection.Steve Kamb founded NerdFitness.com in 2009 to help average folks, nerds, and misfits level up their lives.In this episode, Danny, Abe, and Steve discuss:How Nerd Fitness started and evolved to become hugely popularThe integration of the site's content and coursesShifting from online courses to building a larger communityThe challenges of implementing accountabilityNot waiting for perfection before you launch your course“I'm just a huge dork who happens to love helping people not make all the mistakes I did.” — Steve KambSteve Kamb is the nerd who founded NerdFitness.com in 2009 to help average folks, nerds, and misfits level up their lives. He started the site to help people NOT make the same mistakes he made when he started his own journey.Since then, he has bootstrapped Nerd Fitness and transformed it from a one-man blog into a passionate "rebellion" of 5 million annual visitors, 150,000 dedicated subscribers, and a full-time team of 25 humans. The site is best known for Nerd Fitness Coaching, its online program that has coached more than 10,000 one-on-one clients over the past five years. The site also boasts the most supportive and welcoming online community in the known universe.Steve is also the author of Level Up Your Life, a book about turning life into a video game to reach your goals, and he has guest lectured at Google, Facebook, and Vanderbilt University. He lives in Nashville, Tennessee.Resources or websites mentioned in this episode:MiraseeRuzukuSteve's website: NerdFitness.comSteve's Instagram: Instagram.com/stevekambSteve's Twitter (X): Twitter.com/stevekambCredits:Hosts: Ari Iny and Abe CrystalProducer: Cynthia LambAssembled by: Fatima FojasExecutive Producer: Danny InyAudio Editor: Marvin del RosarioAudio Post Production: Post Office SoundMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Revenge of the Nerd (Steve Kamb)

Discover the importance of finding passion and purpose in aiding small-medium businesses with cost-effective strategies. Leslie Sim introduces “crisortunity” (crisis opportunity) and emphasizes aligning activities with core competencies, the benefits of partnerships, and diverse revenue streams.Leslie Sim is a visionary executive, coach, and co-creator of the Transformadox Methodology.In this episode, Ari, Abe, and Leslie discuss:Finding purpose and passion for business ownersListening to target audience needs“Crisortunity”: turning crises into opportunitiesDeciding between being a specialist or generalistAligning business activities with core competenciesBuilding partnerships with referral partnersFree discovery and coaching callsCertification programs for business expansionAdapting programs for certification and licensingExploring pilot programs and expansion strategies“We have a term inside our methodology. We call it a ‘crisortunity'. A ‘crisortunity' is taking a crisis and flipping it into an opportunity.” — Leslie SimGuest Bio:Leslie Sim is a visionary executive and co-creator of the Transformadox Methodology, whose career has been devoted to helping individuals and organizations unlock growth and achieve transformative results. With expertise in personal development and business transformation, she offers a range of services, including business and IT consulting, customized training, and leadership coaching. Leslie's approach empowers organizations through operational efficiencies, strategic planning, and innovation while fostering high-performing teams through servant leadership and systems thinking.For individuals, Leslie provides personalized coaching and peer masterclass development courses, focusing on productivity, leadership, and personal growth. Her flagship Transformadox program combines assessment, strategic planning, and practical training to drive measurable results. Over the years, Leslie has interacted with and been mentored by thought leaders such as Bill Gates, Deepak Chopra, and Jean Houston, while her experience advising public and private sector leaders speaks to her forward-thinking approach that challenges the status quo and emphasizes efficiency and client experience​.Resources or websites mentioned in this episode:MiraseeRuzukuLeslie's website: Out of the Box CIOCredits:Hosts: Ari Iny and Abe CrystalProducer and editor: Michi LantzExecutive Producer: Danny InyMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Transformadox Method: Simplifying Business Growth (Leslie Sim) coming soon.

Explore transforming education through coaching with Quinn Simpson. Sharing her journey in pioneering online courses at scale, Quinn offers insights on learner-centered design, the importance of emotional connection, and the balance between personal growth and professional development.Quinn Simpson is one of the co-founders of Graydin and a certified Co-active Coach and NLP Coach Practitioner.In this episode, Ari, Abe, and Quinn discuss:Quinn's background and journey into online course creationGraydin and its mission to support students and educatorsDifferent formats of learning offered by Graydin: live in-person, live online, and self-paced coursesThe process of transitioning from in-person to online learning during the pandemicMarketing and reaching different audiences, including individual teachers and organizational leadersScholarship and pricing strategies for scaling and accessibilityDiscussion on creating engaging and effective online learning experiencesThe importance of a learner-centered and outcome-based perspective in course designDifferences and alignment between curriculum building and coaching“One of the biggest lessons we've learned about helping people learn well online is you want them to feel connected to the work, you want them to be saying yes and wanting to do it.” – Quinn SimpsonGuest Bio:Quinn Simpson is one of the co-founders of Graydin, an organization working to revolutionize the ways we support, empower, and connect with our next generations so they can thrive at school and at home. Together with more than 300 schools and universities worldwide, Graydin has been at the forefront of the coaching movement in education since 2011.Quinn has 18 years of experience in coaching, teacher-training, and learning content creation for teachers, students, and parents. She is a certified Co-active Coach and NLP Coach Practitioner, and at the age of 24, she co-founded a small charity called Akosia that operated for 10 years using coaching as a facilitation technique in filmmaking projects for underprivileged children and women. With a deep passion to break down the silos within education, Quinn has recently founded Gedi Village Foundation. As the acting chair, she aims to position Toronto as a hub for world-class education by establishing a cutting-edge K-8 school, a professional development center for educators and parents, as well as a philanthropic arm that promotes research and innovation in social-emotional learning (SEL). Living in the west end of Toronto with her family, she enjoys walking through High Park and showing her sons Theo and Bowie how coaching skills are for everyone.Resources or websites mentioned in this episode:MiraseeRuzukuQuinn's website: Graydin.comCredits:Hosts: Ari Iny and Abe CrystalProducer: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Revolutionizing Online Learning: Crafting Impactful Courses (Quinn Simpson) coming soon.

Discover how AquaMermaid transformed into a thriving mermaid swimming school through innovative online courses and unique business strategies. Marielle Chartier Henault shares her insights on the importance of staying flexible, niche marketing, and blending your passion with entrepreneurship.Marielle Chartier Henault is the visionary founder of Aquamermaid, a global leader in mermaid and aquatic entertainment and an expert in mermaid tail costumes and underwater stunts for movies.In this episode, Ari, Abe, and Marielle discuss:Marielle's journey and inspiration for starting a mermaid swimming schoolThe transition from in-person classes to online courses due to geographical limitations and COVID-19Details about the two types of online courses offered by AquaMermaidChallenges and strategies for teaching a physical skill like mermaiding onlineFeedback and community engagement in the online course settingsPromotion and marketing strategies for niche coursesThe business model, focusing on booking mermaid performers and its integration with the trainingAdvice for other course creators, including conducting pilot versions and gathering feedbackThe importance of finding and engaging with niche communities for client acquisition“Then I decided maybe I make a digital course. That way I can reach more people, especially with a niche training like this.” — Marielle Chartier HenaultGuest Bio:Marielle Chartier Henault is the visionary founder of Aquamermaid, a global leader in mermaid and aquatic entertainment. Renowned as an expert in mermaid tail costumes and underwater stunts for movies, Marielle has trained thousands of mermaid enthusiasts and professionals around the world. Her company specializes in delivering magical mermaid performances for a variety of events, including kids' parties, real estate showings, and pool parties.Under Marielle's leadership, Aquamermaid has set the highest industry standards, offering top-tier entertainment services and lessons. Her innovative training methods empower both aspiring and professional mermaids to master the art of underwater performance. Beyond her entrepreneurial achievements, Marielle champions water safety, body positivity, and creative self-expression through aquatic arts. Her expertise and influence continue to shape the future of mermaid entertainment on a global scale.Resources or websites mentioned in this episode:MiraseeRuzukuMarielle's website: AquaMermaidMarielle's Instagram account: @aquamermaidschoolMarielle's TikTok account: @mermaid.marielleAquaMermaid's YouTube Channel: AquaMermaidCredits:Hosts: Ari Iny and Abe CrystalProducer: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Expanding a Global Mermaid Brand Online (Marielle Chartier Henault).

Success is built on lasting relationships and adaptive strategies. Using his new year-long course program as an example, Ross O'Lochlainn delves into client retention, personalized coaching, and sustainable business growth, emphasizing the power of iterative course creation and long-term engagement.Ross O'Lochlainn is the Founder and CEO of Conversion Engineering and author of Open Every Day.In this episode, Ari, Abe, and Ross discuss:Ross's program and its structureLong-term client engagement and retention philosophy in coaching programsThe importance of creating outcomes and personalized interactions over contentKey insights for course creators focusing on achievable outcomesCo-creating and iterating educational content based on client needsThe distinction between online courses and extended programs"Done with you" models that integrate teaching, coaching, and consultingEffective uses of piloting and early feedback in course creationChallenges and strategies for maintaining client motivation and engagement“It's far more effective if you have the conversation with individuals and you say 'what's your one problem?'...Let's build your lead gen funnel.” — Ross O'LochlainnGuest bio:Ross O'Lochlainn is the Founder and CEO of Conversion Engineering and author of Open Every Day. He's a former Mechanical and Civil Engineer turned online sales expert. His specialty is helping established experts and coaches get more students and grow their businesses without relying on an endless stream of manipulative launch campaigns. He's best known for developing a proprietary system (the “Open Every Day” system) that helps experts and coaches sell without the launch model. His new year-long program is called “The Chamber.”Resources or websites mentioned in this episode:MiraseeRuzukuRoss's website: Conversion EngineeringHis book: Open Every DayHis previous episode on Making It: On the Level (Ross O'Lochlainn)His previous episode on Blowing Up: Open Every Day (Ross O'Lochlainn)Giveaway for listeners: Client Studio CourseCoupon Code: MRSENote: The coupon will only apply to the regular price version of the program, not the VIP option.Checkout Page: Join Client Studio. Mirasee and Mirasee FM have no affiliate relationship to this courseCredits:Hosts: Ari Iny and Abe CrystalProducer and editor: Michi LantzExecutive Producer: Danny InyMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Transform Course Success Without Launches (Ross O'Lochlainn) coming soon.

Transitioning from software engineering to dreamwork, Michael Sheridan had an unexpected business journey. Despite financial challenges, his strategic pivots and focus on business coaching drove significant growth. His story highlights the importance of passion, resilience, and continuous learning.Michael Sheridan is “Ireland's favorite dream expert,” author of two books, and a radio host.In this episode, Ari, Abe, and Michael discuss:His transition from software engineering to dreamwork and initial income expectationsFacing challenges in business, leading to strategic changesMichael's realization of business coaching's importance and its impact on growth and marketing strategiesHis mindset shift regarding financial success and making a significant impactAdvice for course creators to seek guidance and embrace the learning curvePersonal development through launching a membership program and refining skillsDevelopment of new event strategies to engage audiencesInsights into customer interactions and scaling challenges including team elevation and hiring practicesThe impact of automation and streamlining on business processes The financial implications, growth trajectory, and the necessity of patience in business scaling“If you really feel what you're doing is so important, make the biggest splash you can.” – Michael SheridanGuest Bio:Michael Sheridan is Ireland's favorite dream expert. He was a regular on the #1 TV talk show in Ireland — Ireland AM — as well as a regular on Ireland's most popular radio shows, including “The Inbox” on 98FM, sharing the stage with both metaphysical and movie stars such as Paddy McMahon and Frank Vincent. He's appeared on the BBC and countless other premier media outlets, interpreting dreams for his wide audience.He's the author of two books as well as a radio host with his own show on KKNW. His passion is to see people become all they came here to be and to live their life to its fullest potential. He does this by interpreting dreams. From reading your dreams, he can give clear direction on your life purpose, reveal the gifts that you brought with you to help achieve that purpose, and uncover the blocks you need to overcome to step into alignment.With a focus on helping clients heal childhood trauma, Michael launched his first course in 1992. In 2012, he added online courses to his offerings and by 2015, after much experimentation, he switched entirely to an online hybrid model using the Ruzuku LMS. The hybrid model greatly increased course reach, course efficiency, and course effectiveness — and laid the framework for many later courses.Resources or websites mentioned in this episode:MiraseeRuzukuMichael's website: Aisling Dream InterpretationMichael's previous episode: Hybrid Courses Are a Dream Come True (Michael Sheridan)Credits:Hosts: Ari Iny and Abe CrystalProducer: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: How to Boost Course Revenue with Savvy Event Strategies (Michael Sheridan) coming soon.

A career professional harpist and harp instructor, Cheryl Ann Fulton shares her inspiring journey of merging artistry with business to earn a higher income. Her path reveals how creative fulfillment and financial reward can coexist, offering valuable lessons for course creators and artists alike.Dr. Cheryl Ann Fulton is a world-class harpist, expert in historical harps, prolific recording artist, UC Berkeley faculty member, and online course creator.In this episode, Ari, Abe, and Cheryl discuss:Her journey to creating online courses and her initial experiences with Skype teachingThe process and challenges of developing her first big evergreen courseShifting her perspective on business and art through the ACES programDetails of her successful medieval music online course and its impactThe importance of understanding what students want and adjusting course content accordinglyLessons learned from teaching both individual and group lessons onlineChallenges of teaching instrument techniques in an online group settingThe evolution from one-on-one lessons to one-to-many group workshopsCheryl's new courses and her approach to promoting through email lists and other channels“What I did was, I just went for it, because I was also trying to create a legacy.” — Cheryl Ann FultonGuest Bio:A world-class artist and leading pioneer of historical harps, Cheryl Ann Fulton has enjoyed a successful performing, recording, teaching, and scholarly research career since 1984. Recognized as a “genuine virtuosa of her instrument,” she performs on and teaches Medieval, Renaissance, Baroque (triple- and single-action pedal), contemporary "Celtic" lever, and pedal harps. She earned her BS (pedal harp), MM, and DM (performance/historical harp/musicology) degrees from the Indiana University Jacob's School of Music. She received a Fulbright award for research and performance in Lisbon, Portugal, and became principal harpist for the Orchestre Gulbenkian.A versatile recording artist, Cheryl Ann can be heard on over forty recordings on many major labels, as well as on film scores and video game soundtracks in a broad range of musical styles from medieval, baroque, and classical to contemporary, Celtic, World, and orchestral music. In 2017 she produced the film The Harps in the Trees illustrating the connection between harps, music, and nature. Her 2023 recording with the Silicon Valley girl's choir iSing, love & light, was put up for a Grammy nomination.Dr. Fulton is currently on the faculty of UC Berkeley, has a private studio in the San Francisco Bay Area and on Zoom, and offers online courses through her “Harp Secrets” programs. Her music can be heard on Spotify, Pandora, Apple Music, YouTube, and Magnatune. Besides music, she is a serious student of the Narrative Enneagram and Astrology. When she is not working, she is playing with and training her two Belgian Tervuren dogs or out riding her Arabian horse on the trails in the East Bay hills.Resources or websites mentioned in this episode:MiraseeRuzukuCheryl Ann Fulton's websiteSpecial gift to podcast listeners:Download Cheryl Ann Fulton's performance of Toccata in d minor by J.S. BachTeach Your Gift (book)ACES Business Acceleration ProgramCredits:Hosts: Ari Iny and Abe CrystalProducer: Michi LantzEditor: Andrew ChapmanExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: From Music Mastery to Teaching Online (Cheryl Ann Fulton).

Kamila Gornia brings her decade of expertise in online marketing to the forefront in her online courses — focusing on evergreen strategies and adaptive messaging. Her approach emphasizes building trust with micro offers and staying ahead of market changes, all while fostering authentic connections.Kamila Gornia is a marketing and sales consultant to online coaches and entrepreneurs, as well as the founder of Heart Behind Hustle® and Evergreen Icon™.In this episode, Ari, Abe, and Kamila discuss:Kamila's background and journey into online coursesMarketing and sales strategies for online coursesThe importance of validating a course idea and positioningThe evergreen business model and its misconceptionsUpdating course content and marketing based on market changesBuilding trust and credibility with the audienceCreating and selling micro offersUsing different content formats like webinars, videos, and podcastsA focused and deep-dive approach to marketing strategies“I think that's a misconception people have. Because there's a craze around passive income, people think that I make it once and never have to work again.” — Kamila GorniaGuest Bio:Kamila Gornia, founder of Heart Behind Hustle® and Evergreen Icon™, has been supporting online coaches and entrepreneurs with marketing and sales since 2014 and has helped many reach six figures in yearly revenue. She helps her clients scale by creating evergreen mid-ticket group programs that are easy to run and sell through automation, funnels, and paid ads — without the need for sales calls, social selling in the DMs, or posting daily on social media. This allows her clients to create true sustainability and freedom in their businesses. To date, her advice has helped over 25,000 entrepreneurs, which has earned Kamila more than $2 million in revenue. Kamila has been seen on Forbes, Entrepreneur.com, Inc., Huffington Post, and many other media outlets.Resources or websites mentioned in this episode:MiraseeRuzukuKamila's websites: HeartBehindHustle.com and EvergreenIcon.comKamila's Instagram: Instagram.com/HeartBehindHustleCredits:Hosts: Ari Iny and Abe CrystalProducer: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Evergreen Strategies, Micro Offers, Big Sales! (Kamila Gornia) coming soon.

Leadership coach Paul Perez discusses how he combines interpersonal neurobiology and systems thinking to teach an unbreakable mindset. He emphasizes the importance of combining coaching with courses to ensure meaningful embodied learning and explores ways to enhance course adoption and engagement.Paul Perez is a retired naval officer who harnessed his military leadership skills to become a coach, trainer, and consultant to the business world.In this episode, Ari, Abe, and Paul discuss:Paul's leadership journey and origins of his coaching career  Using online courses for leadership development and personal growth  Structuring leadership courses with a focus on interpersonal neurobiology, systems thinking, and leadership theory  The importance of relationships in leadership and the science behind them  A unique four-part process for organizational transformation: assessment, awareness, acceptance, and action  Strategies for creating experiential and embodied learning experiences in courses  The energy around balancing coaching with teaching to enhance learning and behavioral change  The challenges in achieving high adoption rates for online course content  Paul's experiences and tips in developing and delivering courses  Insights into combining workshops, executive coaching, and online courses for effective leadership development  “In the workaday world, it rewards certainty and it punishes uncertainty. But the truth of the matter is, the real world is incredibly uncertain.” — Paul PerezGuest Bio:Paul Perez is a skilled combat-tested executive and leadership coach, organizational trainer, consultant, and cultural transformation expert. With more than 30 years' experience, he specializes in identifying, developing, and growing leaders for progressively increasing responsibility and success in management and executive roles across a diverse spectrum of industry verticals. Paul also has more than two decades of experience in workshop and seminar facilitation and keynote speaking. He leverages deep understanding of neuroscience and interpersonal neurobiology to create unbreakable mindsets in individuals and organizations who face the daunting daily challenges of living and operating in a VUCA world.Resources or websites mentioned in this episode:MiraseeRuzukuPaul's website: AcceleratedBreakthrough.comCourse Lab Episode #51: Somatic Course Design (Anne Bishop & Chantill Lopez)Credits:Hosts: Ari Iny and Abe CrystalProducer: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Building Courses for Breakthroughs (Paul Perez) coming soon.

Susan O'Connor dives into niche community building within course creation. Her focus on shared experiences, teaching assistants, and constant curriculum updates fosters a dynamic, supportive learning environment. With peer feedback and industry pros, her masterclass offers warmth and connection.Susan O'Connor is a video game consultant and award-winning video game writer whose titles have generated more than a half-billion dollars in revenue.In this episode, Ari, Abe, and Susan discuss:Leaning into uncommon commonalities within niche communities in course creationThe importance of teaching assistants in student support and community structureConstant updates in teaching niche topics like video game storytellingInviting past graduates to discuss recent games for clear and communal learningThe implementation of peer feedback structures with small cohorts and buddy systemsIntroducing a “pro tier” with industry professionals providing feedback Stringent guidelines to ensure quality feedbackSusan's successful transition from video game writer to game writing teacherThe role of a strong community in achieving significant financial successFuture plans to expand the program to include game design classes for writers“Creative people desperately need to be in community and often are not to the point where they just feel like, ‘Well, I don't really need community. I'm just an oddball weirdo.'” — Susan O'ConnorGuest Bio:Susan O'Connor's first job as a game writer was for “a slumber party game — for girls!” She was an award-winning game writer who has worked on over 25 projects, including titles in the BioShock, Far Cry, and Tomb Raider franchises. Titles in her portfolio have sold over 30 million copies and generated over $500 million in sales. She founded the Game Narrative Summit at GDC. Now, she partners with studios, publishers, and writers to help teams ship great games with great stories. She is dedicated to supporting creatives in the games industry so that they can do their best work.Resources or websites mentioned in this episode:MiraseeRuzukuSusan's website: TheNarrativeDepartment.comSusan's previous episode: "Writing for Video Games"Credits:Hosts: Ari Iny and Abe CrystalProducer: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Creating Uncommon Commonalities (Susan O'Connor).

Starting with a flexible, open-minded approach to course creation, Kevin Russell shares key lessons, including embracing mistakes, experimenting, and targeting the right audience. His integrative approach focuses on conscious awareness, mind training, and small action steps for lasting change.Kevin Russell is a pioneer in coaching with more than 20 years of experience in the natural healing arts.In this episode, Ari, Abe, and Kevin discuss:The importance of embracing mistakes, experimenting, and targeting the right audienceFocusing on a comprehensive client experience through diverse offeringsAddressing internal challenges for sustainable personal development resultsKevin's integrative approach: conscious awareness, mind training, subconscious intervention, small actionsEvolving course formats based on experiences and feedback for lasting changeProviding remote support and teaching to a global audience via online courses and ZoomAddressing individual transformation within group settings using live guidanceIntegrating live events and accountability for better participant results and breakthroughsContinuously improving course structure and marketing to align with client needs“We weren't moving the needle because of how powerful the subconscious is. And so we brought the other skills, tools, and processes we use with one-on-one clients into the courses.” — Kevin RussellGuest Bio:Kevin Russell is a pioneering Transformation Guide, Energy Worker, and Quantum Consciousness Coach with over 20 years of experience in the natural healing arts. He helps people accelerate their healing and expansion by removing the blocks that keep us from living from our highest self to experience more optimal health, intuition, peace, fulfillment, freedom, and enjoyment in life.Resources or websites mentioned in this episode:MiraseeRuzukuKevin's website: KevinRussellGuide.comKevin's academy: QCTAcademy.comAnother great episode with Kevin here at Mirasee FM: From Chaos to CoherenceCredits:Hosts: Ari Iny and Abe CrystalProducer and editing: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Unlocking an Integrative Course Approach (Kevin Russell) coming soon.

Lawyer-turned-trainer Oliver Gleeson aims to develop early career professionals into C-level executive thinkers and performers. His approach targets B2B sales to leverage organizational budgets for learning and development while providing a certification that benefits both employers and employees. Oliver Gleeson is the founder of SalientMap Executive Consultancy, a trailblazer in the realm of executive coaching, particularly tailored for early career professionals. In this episode, Ari, Abe, and Oliver discuss: Oliver's certification course for early career professionals to perform like C-level executives Benefits of the certification for both employers and employees Marketing challenges, revenue potential, and organizational benefits of B2B sales in online courses The importance of long-term engagement and exploring secondary-tier certification for sustained interest Marketing conversations and framing offers in organizational language The structure of Oliver's 13-week hybrid course, including live coaching and community engagement How his program is aimed at relieving overstressed HR professionals and providing training resources The pricing model of $3500 per team member, targeting businesses with an option for individual payment Oliver's transition from traditional law to consulting, coaching, and training with a focus on scaling impact His shift to targeting businesses instead of individuals for greater efficiency and impact “My goal is to impact 10 million early career professionals, and I want to make this business my unique dent in the universe.” — Oliver Gleeson Guest Bio: Oliver Gleeson is an international executive coach, business consultant, trainer, and lawyer who helps companies and their people develop the skills and confidence to become great at growing their businesses. As the visionary founder of SalientMap Executive Consultancy, Oliver has emerged as a trailblazer in the realm of executive coaching, particularly tailored for early career professionals (ECPs). Oliver pioneers innovative coaching programs crafted to equip emerging leaders with the requisite tools and strategies to navigate the complexities of the business landscape effectively. With an unwavering focus on nurturing leadership excellence and cultivating high-performance cultures, Oliver's coaching methodologies have earned international acclaim for their proven efficacy in delivering tangible results. Oliver's groundbreaking program, Executive Coaching Built for Early Career Professionals, not only addresses the critical need for skill development among ECPs but also underscores his mission to empower businesses in nurturing and retaining their top talent. By training ECPs to “Think, Act, and Perform like C-Level Executives,”™ Oliver is revolutionizing talent development strategies, ultimately driving organizational success and fostering a culture of growth and innovation. Resources or websites mentioned in this episode: Mirasee RuzukuACESOliver's website: SalientMap.com Oliver's LinkedIn: Linkedin.com/in/OliverGleeson Course Lab Episode #97: Building Better Bosses (Danny Ceballos) Credits: Hosts: Ari Iny and Abe Crystal Producer: Michi Lantz Executive Producer: Danny Iny Audio Editor: Marvin del Rosario Music Soundscape: Chad Michael Snavely Making our hosts sound great: Home Brew Audio To catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people. Music credits: Track Title: Bossa BB Artist Name: Marie Writer Name: Chelsea McGough Publisher Name: A SOUNDSTRIPE PRODUCTION Track Title: Coo Coos Artist Name: Dresden, The Flamingo Writer Name: Matthew Wigton Publisher Name: A SOUNDSTRIPE PRODUCTION Track Title: Grace Artist Name: Shimmer Writer Name: Matthew Wigton Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS Track Title: Carousel Lights Artist Name: Chelsea McGough Writer Name: Chelsea McGough Writer Name: Matthew Wigton Publisher Name: A SOUNDSTRIPE PRODUCTION Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS Special effects credits: 24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market. Episode transcript: Scaling Impact with B2B Courses (Oliver Gleeson) coming soon. 

Joachim Lépine joins Ari and Abe to break down his six-module course for translators. He emphasizes the importance of support and community, weekly calls, check-ins, and a Discord community. Joachim also shares insights on the significance of interactive learning and organizing content effectively. Joachim Lépine is a French-English translator, translator trainer, and the founder of Lion Translations. In this episode, Ari, Abe, and Joachim discuss: Joachim Lépine's background and journey to creating online courses for translators His translation course structure and key areas of focus The primary audience for the course and their needs Evolving the course from its initial version to the current improved model The importance of support and community in the course structure Using Discord for community interaction and support Lessons learned and improvements made from earlier attempts Challenges and considerations in creating effective online courses “I really organize things in threes. Whether you're talking about an individual lesson or your modules… It's easy to remember things in threes. It makes things easy to process for short-term memory.” — Joachim Lépine Guest Bio: Joachim Lépine is a French-to-English translator with a passion for helping translators to thrive. Even more importantly, he's a proud dad... and dog owner! In recent years, Joe has provided training for the United Nations, the European Commission, OTTIAQ, Magistrad, Editors Canada, the Translation Bureau, ITI (UK), Training for Translators (USA), and many others. Joe taught English translation and related courses at Université de Sherbrooke for nearly 15 years and was head of the OTTIAQ continuing education committee from 2013 to 2020. He holds degrees in fine arts, professional translation, and education, respectively from Concordia University, Université de Sherbrooke, and Plymouth State University. Resources or websites mentioned in this episode: Mirasee Ruzuku Joachim's website: LionTranslationAcademy.com Credits: Hosts: Ari Iny and Abe Crystal Producer: Michi Lantz Executive Producer: Danny Iny Audio Editor: Marvin del Rosario Music Soundscape: Chad Michael Snavely Making our hosts sound great: Home Brew Audio To catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people. Music credits: Track Title: Bossa BB Artist Name: Marie Writer Name: Chelsea McGough Publisher Name: A SOUNDSTRIPE PRODUCTION Track Title: Coo Coos Artist Name: Dresden, The Flamingo Writer Name: Matthew Wigton Publisher Name: A SOUNDSTRIPE PRODUCTION Track Title: Grace Artist Name: Shimmer Writer Name: Matthew Wigton Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS Track Title: Carousel Lights Artist Name: Chelsea McGough Writer Name: Chelsea McGough Writer Name: Matthew Wigton Publisher Name: A SOUNDSTRIPE PRODUCTION Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS Special effects credits: 24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market. Episode transcript: Harnessing Community in Courses (Joachim Lépine).

What's the balance between short-term progress and long-term sustainable change for students? Ali Shapiro discusses this and shares her journey from overcoming health issues to pioneering her program. She stresses adaptive change, mindset shifts, and creating community for lifelong transformation.Ali Shapiro is an integrated health coach, holistic nutritionist, and top-ranked podcast host.In this episode, Ari, Abe, and Ali discuss:Balancing between short-term progress and long-term sustainable change in marketing coursesThe importance of understanding time for meaningful change to build better client relationshipsRoot-cause thinking in sustainable change courses, especially in healthy eating and weight lossDifferentiation by going deeper and providing more value in coursesThe significance of community and listening to previous Course Lab episodes for insightsPlanning for obstacles and objections in course creationHow to identify triggers and using a “second wind” exercise for real transformationThe impact of past educational experiences on behavior and planning for those influencesAdaptive versus technical change and recognizing adaptive challenges for effective coursesDesigning courses focusing on the why behind behavior change and flexible identity definitions“You're teaching them how to tune into themselves and become their own leader, and what the actual behavior needs to be in a situation, rather than focusing on: ‘Okay, here's what you're going to do every morning.'” — Ali ShapiroGuest BioAli Shapiro is the host of the top-ranked podcast Insatiable, a holistic nutritionist, integrated health coach, and rebel with a serious cause.She's academically, practically, and empathetically aware of how the medical system, diet culture, and body positivity movements all have their own flavor of crazy.Ali developed TRUCE while in graduate school at the University of Pennsylvania, where she drew from her 17+ years of working with real life clients and her own personal healing journey from emotional eating and having cancer as a teenager.Ali's work and clients' unique success has been featured in well + Good, mindbodygreen, Prevention, Women's Health and Forbes, as well as industry leading podcasts Being Boss, Tell Me Something True, and Food Heaven.Resources or websites mentioned in this episode:MiraseeRuzukuAli's website: AliShapiro.comCredits:Hosts: Ari Iny and Abe CrystalProducer: Cynthia LambExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Building Sustainable Courses (Ali Shapiro).

After creating an online leadership course aimed at middle managers, Danny Ceballos found greater success selling the course in bulk to organizations. He focuses on genuine connection and tailored content to drive his success in transforming leaders and organizations alike. Danny Ceballos is the founder and principal of Unleashed Consulting. In this episode, Ari, Abe, and Danny discuss: Danny's transition from corporate healthcare to focusing on leadership and training through online courses Shifting to targeting organizational cohorts instead of individual participants The current structure of the Best Boss Bootcamp and sales strategy The importance of relationship-building in B2B sales Strategies used to engage participants in the course and maintain their commitment Tailoring course content to meet the specific needs of different organizations The importance of tracking and demonstrating results to clients “When I fly my freak flag a little bit… there's a lot more engagement, and I distinguish myself from other folks that are doing this work.” — Danny Ceballos Guest Bio: Danny Ceballos, MBA, MA, is a seasoned senior leader, OD consultant, management trainer and executive coach. He is the founder and principal for Unleashed Consulting, where he works with individuals and organizations to excel in workplace performance, productivity, and employee engagement by “Building Better Bosses.” Danny works with CEOs, Executive Directors, management teams, and Boards of Directors to create workplace systems, processes, and cultures that are sustainable and triple bottom-line effective in prioritizing People, Profit, & Performance improvements. Resources or websites mentioned in this episode: Mirasee Ruzuku Danny's website: UnleashedConsult.com Credits:  Hosts: Ari Iny and Abe Crystal Producer: Cynthia Lamb Executive Producer: Danny Iny Audio Editor: Marvin del Rosario Music Soundscape: Chad Michael Snavely Making our hosts sound great: Home Brew Audio To catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people. Music credits: Track Title: Bossa BB Artist Name: Marie Writer Name: Chelsea McGough Publisher Name: A SOUNDSTRIPE PRODUCTION Track Title: Coo Coos Artist Name: Dresden, The Flamingo Writer Name: Matthew Wigton Publisher Name: A SOUNDSTRIPE PRODUCTION Track Title: Grace Artist Name: Shimmer Writer Name: Matthew Wigton Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS Track Title: Carousel Lights Artist Name: Chelsea McGough Writer Name: Chelsea McGough Writer Name: Matthew Wigton Publisher Name: A SOUNDSTRIPE PRODUCTION Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS Special effects credits: 24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market. Episode transcript: Building Better Bosses (Danny Ceballos).

Kay Adams melds her talents in therapy and writing to guide others toward healing through journaling. With a deep well of experience, she shares key tips for course creators on the importance of authenticity, overcoming discomfort, testing and validating, and understanding their audience. Kay Adams is a psychotherapist and founder of the Center for Journal Therapy and Journalversity. In this episode, Ari, Abe, and Kay discuss: Kay's journey starting in 1985 through becoming an expert in journal therapy Her transition from in-person workshops to online courses over several years Embracing video teaching despite initial fear and establishing an online presence with Ruzuku Current focus on 80% online teaching and creation of hybrid courses Distinguishing audiences: therapists needing continuing education units (CEUs) and the general public interested in journaling for self-improvement Adaptation during the pandemic: creating relevant courses and significant growth in mailing list and enrollments Key takeaways: overcoming personal discomfort, validating content through testing, continuous learning, and maintaining authenticity and integrity “I realized that even though I was introverted and it was really scary for me to talk to people, I had something to say that was more important than feeling comfortable.” — Kay Adams Guest Bio Kathleen (Kay) Adams LPC is a best-selling author, speaker, psychotherapist, visionary and founder of the Center for Journal Therapy. Her first book, Journal to the Self (1990), is a classic best-seller that helped define the field of personal writing as a tool for healing, growth, and change. She has written 13 more books (and one card deck), and her innovative work has led to a movement in writing and healing. Resources or websites mentioned in this episode: Mirasee Ruzuku Kay's website: JournalTherapy.com Credits: Hosts: Ari Iny and Abe Crystal Producer: Cynthia Lamb Executive Producer: Danny Iny Audio Editor: Marvin del Rosario Music Soundscape: Chad Michael Snavely Making our hosts sound great: Home Brew Audio To catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people. Music credits: Track Title: Bossa BB Artist Name: Marie Writer Name: Chelsea McGough Publisher Name: A SOUNDSTRIPE PRODUCTION Track Title: Coo Coos Artist Name: Dresden, The Flamingo Writer Name: Matthew Wigton Publisher Name: A SOUNDSTRIPE PRODUCTION Track Title: Grace Artist Name: Shimmer Writer Name: Matthew Wigton Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS Track Title: Carousel Lights Artist Name: Chelsea McGough Writer Name: Chelsea McGough Writer Name: Matthew Wigton Publisher Name: A SOUNDSTRIPE PRODUCTION Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS Special effects credits: 24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market. Episode transcript: Pioneering Journal Therapy (Kay Adams).

Executive producer Danny Iny has great news for Course Lab listeners who would like to create their own course this summer. Get more information or sign up during our limited enrollment period, May 17–21, 2024:  Mirasee.FM/course To catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people. Resources: Mirasee Ruzuku Credits: Producer: Cynthia Lamb Executive Producer: Danny Iny Audio Editor: Marvin Del Rosario Music Soundscape: Chad Michael Snavely Making our hosts sound great: Home Brew Audio Music credits: Track Title: Bossa BB Artist Name: Marie Writer Name: Chelsea McGough Publisher Name: A SOUNDSTRIPE PRODUCTION Track Title: Coo Coos Artist Name: Dresden, The Flamingo Writer Name: Matthew Wigton Publisher Name: A SOUNDSTRIPE PRODUCTION Track Title: Grace Artist Name: Shimmer Writer Name: Matthew Wigton Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS Track Title: Carousel Lights Artist Name: Chelsea McGough Writer Name: Chelsea McGough Writer Name: Matthew Wigton Publisher Name: A SOUNDSTRIPE PRODUCTION Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS Special effects credits: 24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market. 

Email marketing is a narrative tool, says Monica Badiu, not just a sales tactic. She emphasizes creating engaging, truthful content that speaks directly to people's needs—helping them see the potential in themselves and the solutions you offer. Monica emphasizes the importance of maintaining a consistent email frequency, tailored to your audience's needs and interests, to keep your brand top-of-mind. She advocates for value-driven content that resonates with the current needs of your subscribers, steering clear of fluff and focusing on genuine solutions. Whether you're struggling with your marketing strategy or looking to refine your approach, Monica's tips on non-aggressive promotions and ethical marketing are bound to provide clarity and direction. In this episode, Ari, Abe, and Monica discuss: Email marketing frequency and content relevancy for building brand authority and trust The necessity of at least one engaging email per week to maintain brand recognition Consistent, valuable email communication for client engagement and trust Context and relevancy in creating non-fluff email content that provides real solutions The detrimental effects of infrequent and purely promotional emails on brand awareness and trust Email marketing as a core responsibility for course creators to foster robust relationships and provide substantial value Proactive use of social media to enhance visibility, promote lead magnets, and grow email lists The right channels for reaching ideal clients and the significance of valuable content creation Clear calls to action in emails and occasional course promotions Segmenting for better deliverability and open rates, tracking engagement metrics, and periodically cleaning your email list of inactive subscribers Authenticity in email marketing, using it more as a communication channel than just a sales tool “If I send an email this week to my audience, how is that email relevant to the context they're in right now? What's happening in their lives around them with the people they follow on social media, with the economy, with their health?” — Monica Badiu Guest Bio Monica Badiu is a Conversion Copywriter & Copy Coach who specializes in helping course creators increase revenue through customer-centric copywriting. With more than 25,000 hours of hands-on marketing experience over 13 years, the biggest course creators in the world hire her to optimize their email marketing efforts. She has a passion for writing engaging and compelling emails and funnel pages that prioritize value over pressure, which results in driving conversions and building long-lasting relationships with audiences. Simple, but no-bullshit and non-spammy copy that sells. Along with being a conversion copywriter, Monica is also a mother, a former marketing consultant, a multipreneur, and a crafter. She writes about consumer behavior, copywriting tactics, email marketing, and conversion strategies on her blog, which is filled with valuable information for her readers. Resources or websites mentioned in this episode: Mirasee Ruzuku Monica's website: MonicaBadiu.com Monica's LinkedIn: LinkedIn.com/in/monicabadiu Credits: Hosts: Ari Iny and Abe Crystal Producer: Cynthia Lamb Executive Producer: Danny Iny Audio Editor: Marvin del Rosario Music Soundscape: Chad Michael Snavely Making our hosts sound great: Home Brew Audio To catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people. Music credits: Track Title: Bossa BB Artist Name: Marie Writer Name: Chelsea McGough Publisher Name: A SOUNDSTRIPE PRODUCTION Track Title: Coo Coos Artist Name: Dresden, The Flamingo Writer Name: Matthew Wigton Publisher Name: A SOUNDSTRIPE PRODUCTION Track Title: Grace Artist Name: Shimmer Writer Name: Matthew Wigton Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS Track Title: Carousel Lights Artist Name: Chelsea McGough Writer Name: Chelsea McGough Writer Name: Matthew Wigton Publisher Name: A SOUNDSTRIPE PRODUCTION Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS Special effects credits: 24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market. Episode transcript: From Engagement to Enrollment (Monica Badiu) coming soon. 

Executive producer Danny Iny extends a special invitation for Course Lab listeners. Reserve your free ticket now: mirasee.fm/movie (Limited screenings available.) To catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.  Resources:MiraseeRuzukuCredits:Producer: Cynthia LambExecutive Producer: Danny InyAudio Editor: Marvin Del RosarioMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioMusic credits: Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

An “expert in creating experts,” Dorie Clark discusses the evolution of her flagship course, strategies that have enabled her to build a robust online educational presence, and the importance of community and support along the way.

With creative flair, Kathryn Goldman has morphed her initial course into a valuable membership resource, cleverly integrating legal services and fostering an incremental relationship-building model that serves as her business's backbone.

An Inc. 5000 CEO, Darnyelle Harmon discusses the importance of iterating and improving courses and the impact of tracking outcomes for participants. She also shares insights about her unique approach to course creation that led to her success.

With a large online membership community and a thriving in-person retreat, Mingtong Gu has created a perfect blend of virtual and real-world teaching and engagement. He shares what he's learned and what he practices to support students at all levels.

Producer Cynthia Lamb introduces Neuroscience of Coaching, a new show on the Mirasee FM podcast network, hosted by Dr. Irena O'Brien. In this bonus episode, Ari Iny explores the “attention network” in our minds — where the secret to focus lies.

Starting with a niche topic — playing the harp — Diana Rowan proved that it's possible to successfully expand to a broader scope (but not too broad!). She also gives us a blueprint for how to support your courses with an active and engaged community.

Renowned coach and author Michael Bungay Stanier takes us on a fascinating exploration of how people learn, course best practices, and incorporating coaching elements into online courses. Perhaps most importantly, he advocates: Less is best.

Co-host Ari Iny introduces Teacher Tom's Podcast, a new show on the Mirasee FM podcast network, hosted by “Teacher Tom” Hobson. In this bonus episode, Lenore Skenazy shares ways that parents harm their children's development and what to do instead.

After surviving breast cancer, Meg Cadoux started a nonprofit to promote anti-cancer lifestyles. Discover how she developed a successful online course, supporting content, and partnerships with insurance companies to empower health transformations.

From humble and geeky beginnings, Steve Kamb has built Nerd Fitness into an online empire of learning for tens of thousands of students. He shares what he's learned about the importance of community, accountability, and avoiding the trap of perfection.

Co-host Ari Iny introduces Consciousness Explored, a new show on the Mirasee FM podcast network, hosted by Melissa Deal. In this bonus episode, guest Stephanie Red Feather dives into what it's like to live your life as an empath.

As a recovered “shy guy,” Jan Keck knows how hard connection can be for course students, especially online. In this conversation, he shares numerous tips for fostering connection among students, creating engaging events, and leading live experiences.

Course Lab producer Cynthia Lamb chooses a favorite episode of the season to run again during the holiday break. Hear how Rob Witcher developed smart tools to engage his students and enhance their experience.

With experience creating courses for businesses, individuals, and himself over two decades, Jeff Cobb shares his perspective on the crowded course landscape. Succeeding today takes more than it did just a few years ago, but Jeff will show you the way.

Drawing on his extensive engineering background, Alex Preis is developing course methodologies around AI that are cutting edge. As he sees it, course creators are only seeing and using a tiny fraction of what the technology has to offer.

Engineer by day, tutor by night, Sam Mahmoody came to realize teaching was his passion. Although he embraced online tutoring early, he mostly never sought to scale to group classes — preferring to keep the core business as teaching students one on one.

As steward of the longtime legendary company Alexander Art, Laurie Anderson sees her role as providing students with transformation. They're not just painting — they're creating a new self-identity and reawakening their inner artist from childhood.

With more than 30 years' experience teaching courses, Michael Sheridan has settled into a successful hybrid model that serves his and his students' needs well — and he has no interest in going back to his old way of teaching only in person.

For parents with strong-willed children, Randi Rubenstein's Mastermind Parenting makes all the difference. Randi shares how well-measured iteration of her programs unlocked possibilities for her business—and her students—that she'd never considered before.