Podcast appearances and mentions of Fawn Weaver

Join Detavio Samuels on The Blackprint as he sits down with the remarkable Fawn Weaver, CEO and founder of Uncle Nearest. In this episode, Fawn shares her journey, from her childhood and early entrepreneurial ventures to the challenges of building a whiskey brand. She dives into her philosophy on being authentic, the difference between equity and control in business, and the importance of storytelling and strategy. Fawn also speaks about overcoming personal adversity, her approach to marketing, and why maintaining hope is important for success.

Fawn Weaver is the founder and CEO of Uncle Nearest Premium Whiskey, the most-awarded American whiskey or Bourbon over the last six years. A two-time New York Times best-selling author, Fawn is one of only five Black women to found and lead a billion-dollar business in U.S. history. Fawn joins Adam to share her journey and her best lessons and advice. Fawn and Adam discuss leadership, entrepreneurship, marketing, creativity, and much more.

Fawn Weaver is the founder and CEO of Uncle Nearest, the fastest-growing American whiskey brand, now valued at over $1 billion. In this interview with ForbesWomen editor Maggie McGrath, Weaver shares her extraordinary journey—from leaving home at 15 to disrupting a centuries-old industry. She opens up about the early challenges of launching a whiskey company as a Black woman, her strategic approach to raising capital, and why she refuses to take venture funding.Weaver also reveals her bold plan to build a spirits conglomerate—one that includes vodka and cognac brands—while staying true to her mission. She talks about tariffs, shifting consumer habits, and the importance of legacy. Whether you're an aspiring entrepreneur or a seasoned investor, Weaver's vision, grit, and strategy offer a masterclass in building something that lasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

From a $1,000 investment to building a $1 billion whiskey empire – today on Networth and Chill, meet Fawn Weaver, the groundbreaking CEO of Uncle Nearest Premium Whiskey. Discover how she uncovered the forgotten story of Nearest Green, the first known African-American master distiller, and transformed it into America's fastest-growing whiskey brand. Fawn shares her journey to becoming a spirits industry pioneer, revealing the unconventional strategies that helped her succeed in a male-dominated industry. Plus, she breaks down the key decisions that took Uncle Nearest from a passion project to a global phenomenon. Whether you're an entrepreneur, investor, or history buff, this episode is packed with invaluable insights on building a purpose-driven business empire. Check out Fawn on Instagram HERE and check out Uncle Nearest at https://unclenearest.com/.  Follow the podcast on Instagram and TikTok! Got a financial question you want answered in a future episode? Email us at podcast@yourrichbff.com Thank you to our sponsors: Brooklinen Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode of “The Pulse”, Founder and CEO of Uncle Nearest Whiskey, Fawn Weaver joins Bill Anderson.  Fawn talks about how she set out to find the truth about the relationship between Jack Daniels and Uncle Nearest and continued the legacy of Uncle Nearest by turning it into a billion-dollar company.  “The Pulse” has welcomed names like Marlon and Tito Jackson, Michael Rapaport, Scott Wolf, Kevin Bacon, Kathy Griffin, Hank Azaria, Sarah Silverman, Sheryl Lee Ralph, Lewis Black, Ruben Studdard, Clay Aiken, Jeff Ross, New Edition, Macy Gray, DJ Jazzy Jeff, Donnell Rawlings, Vivica A. Fox, Bill Bellamy, Michael Blackson, Gavin Rossdale, Sheila E., Jay Mohr, Jerry O'Connell, Star Jones, Mo'Nique, Craig Ferguson, Darryl McDaniels, Kenny Lattimore, Tommy Davidson and more. In addition to the Podcast The Pulse airs on TV in Philadelphia every Tuesday night at 6:30pm on FOX 29 as well as airing every Friday on FOX Soul.

The Author Events Series presents Fawn Weaver  | Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest  REGISTER In Conversation with Michelle Miller Embark on a captivating journey with Love & Whiskey. New York Times bestselling author Fawn Weaver unveils the hidden narrative behind one of America's most iconic whiskey brands. This book is a vibrant exploration set in the present day, delving into the life and legacy of Nearest Green, the African American distilling genius who played a pivotal role in the creation of the whiskey that bears Jack Daniel's name. Set against the backdrop of Lynchburg, Tennessee, this narrative weaves together a thrilling blend of personal discovery, historical investigation, and the revelation of a story long overshadowed by time. Through extensive research, personal interviews, and the uncovering of long-buried documents, Weaver brings to light not only the remarkable bond between Nearest Green and Jack Daniel but also Daniel's concerted efforts during his lifetime to ensure Green's legacy would not be forgotten. This deep respect for his teacher, mentor, and friend was mirrored in Jack's dedication to ensuring that the stories and achievements of Nearest Green's descendants, who continued the tradition of working side by side with Jack and his descendants, would also not be forgotten. Love & Whiskey is more than just a recounting of historical facts; it's a live journey into the heart of storytelling, where every discovery adds a layer to the rich tapestry of American history. Weaver's pursuit highlights the importance of acknowledging those who have shaped our cultural landscape; yet remained in the shadows. As Weaver intertwines her present-day quest with the historical threads of Green and Daniel's lives, she not only pays homage to their legacy but also spearheads the creation of Uncle Nearest Premium Whiskey. This endeavor has not only brought Nearest Green's name to the forefront of the whiskey industry but has also set new records, symbolizing a step forward in recognizing and celebrating African American contributions to the spirit world. Love & Whiskey invites readers to witness a story of enduring friendship, resilience, and the impact of giving credit where it's long overdue. It's an inspiring tale of how uncovering the past can forge new paths and how the spirit of whiskey has connected lives across generations. Join Fawn Weaver on this extraordinary adventure, as she navigates through the layers of history, friendship, and the unbreakable bonds formed by the legacy of America's native spirit, ensuring the stories of Nearest Green and his descendants live on in the heart of American culture. The 2024/25 Author Events Series is presented by Comcast. Because you love Author Events, please make a donation when you register for this event to ensure that this series continues to inspire Philadelphians. Books will be available for purchase at the library on event night! All tickets are non-refundable. (recorded 3/19/2025)

Fawn Weaver is the founder of Uncle Nearest Premium Whiskey, named after the Black distiller who taught Jack Daniel, Nearest Green. She was named Ebony's Entrepreneur of the Year for a reason. She's done what many have not – achieved unicorn status without venture capital or a celebrity endorsement. Hear how she did it and is helping others do the same.I'd love to hear from you!Join our community, Please Hustle Responsibly: https://link.honeyandhustle.co/phrSupport the show:Upgrade to a paid membership, PHR+: https://link.honeyandhustle.co/phrplusTools we use to make this show: https://www.honeyandhustle.co/digitaltoolsSponsor The Podcast: https://www.honeyandhustle.co/sponsorsBuy The Interview Workbook for Storytellers: https://www.blurb.com/b/11662269-interview-workbook-for-storytellersConnect with Angela:YouTube: https://www.youtube.com/c/AngelaHollowellLinkedIn: https://www.linkedin.com/in/angelahollowell/Twitter: https://twitter.com/honeyandhustle

On Thursday's show: Government spending isn't just under scrutiny in Washington. We find out what a new study suggests about how the City of Houston could be more efficient.Also this hour: On Feb. 19, Houston's Chester Street Foundation is holding its third annual symposium to help those who work with kids spot and address childhood trauma. We talk with the organization's founder, a survivor of childhood trauma himself, about how a wide range of experiences can traumatize children and affect them in adulthood if not addressed.Then, we're in a fast-changing, amped-up political and social climate right now that has left some Houstonians' stress levels at an all-time high. How can we better manage all that stress?And we learn how research for a book about a 19th century distiller led Fawn Weaver to become the first African-American woman to own a major spirits brand, Uncle Nearest whiskey.

Since 2016, Fawn Weaver has been obsessed with uncovering the true story of Nearest Green, a former slave who helped teach Jack Daniel the complicated process of making whiskey. Along the way, Fawn became so invested in her research that she bought the farm in Lynchburg, Tennessee, where Jack Daniel and Nearest Green worked together, and she's since launched the Uncle Nearest Premium Whiskey brand, which is winning awards and making serious waves in the spirits business. Fawn stopped by the Southern Living offices on her recent book tour, so we had this conversation in our studio, and her personal journey is just as amazing as the man she's writing about. Her new book, now a New York Times bestseller, is called Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest. Sid talks to Fawn about the process of reporting this incredible book, the foundation she created for Nearest Green's descendants, and why she grew up with people like Stevie Wonder and Smokey Robinson at her kitchen table. For more info visit: southernliving.com/biscuitsandjam Biscuits & Jam is produced by: Sid Evans - Editor-in-Chief, Southern Living Krissy Tiglias - GM, Southern Living Lottie Leymarie - Executive Producer Michael Onufrak - Audio Engineer/Producer Jeremiah McVay - Producer Learn more about your ad choices. Visit podcastchoices.com/adchoices

This week, we're revisiting a stellar episode from 2024 with Fawn Weaver, founder of Uncle Nearest Premium Whiskey. Fawn joins host Jeff Berman to share scale lessons from building one of the fastest-growing spirit brands in history. Hear how a photo in the newspaper inspired Fawn to uncover a forgotten legacy, break into the whiskey business, and craft a billion-dollar brand.Read a transcript of this episode: https://mastersofscale.comSubscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's that time again folks… The trees have been tinseled, the halls have been decked, and chances are, if your family is coming over at some point in the next couple of weeks, it won't be the only thing that's getting decked. Or drunk. At any rate, it's Christmas time! And what better way for us to add a little idiotic joy to the season than by talking about our favorite holiday tunes. Also, we talk about some of the happenings on Monday Night RAW and our fake football teams in this episode's Week In Geek!   FULL VIDEO EPISODES! That's right folks, you can see our bright smiling idiotic faces in full color on our YouTube channel. Full episodes available as well as clips.   LINKS OF INTEREST: - Here's the namesake of our episode - “Holy Sh*t, It's Christmas” by Red Peters - How I Built This on NPR with Fawn Weaver talking about Uncle Nearest - Sorry folks, couldn't find the link for the episode of The Tim Ferriss Show with Fawn...   ...AND ANOTHER THING: The Man They Call Tim suggests watching "Andor" season 1 on Disney Pluuuusssss Uncle Todd suggests reading “Dust” by Hugh Howey   FOLLOW US ON THE SOCIAL MEDIAS: Facebook - http://facebook.com/freerangeidiocy Instagram - http://instagram.com/freerangeidiocy YouTube - http://youtube.com/@freerangeidiocy

Dr. Melissa Vogel (she/her), Business Anthropologist, and I recap the latest 5 Things (good vibes in DEI) in just 15 minutes. This week, our conversation is about Breaking Fashion Barriers, Rising Wages (but Not Enough), Theme Parks Ditching Paperwork, TJ Maxx's Inclusion Win, and more!Here are this week's good vibes:Breaking Barriers in FashionWages Are Rising—But Not Enough!Theme Parks Drop Disability Paperwork!TJ Maxx Teams Up for Inclusion!History is Made for Trans RightsGood Vibes to Go: Bernadette's GVTG: Listen to this episode of the How I Built This podcast featuring the story of Fawn Weaver and Uncle Nearest Premium Whiskey. It's great for business nerds like me and anyone who loves a feel-good story.Melissa's GVTG: 1. Keep having conversations around DEI and try to stay open to understanding different perspectives. Personalizing things with simple language and relevant examples works better than statistics.2. Look for ways to use common courtesy. Be aware of when you might be experiencing privilege at someone else's expense. For example, speak up if the cashier overlooked the person ahead of you in line, or give the floor to a work colleague who hasn't been able to break into the conversation or had a chance to speak.3. Anyone can put on their “anthropologist hat” and learn more about the world and people with which they're less familiar. The holidays are a great time to do that and to celebrate both the similarities and differences we have across cultures. Take the opportunity to teach your kids or other family members about traditions different from your own.Read the Stories. Connect with Dr. Melissa Vogel. Join thousands of readers by subscribing to the 5 Things newsletter. Enjoy some good vibes in DEI every Saturday morning. https://5thingsdei.com/

On this week's rapid fire Q&A, Uncle Nearest founder Fawn Weaver tells LinkedIn Editor-in-Chief Dan Roth why she completely unplugs — without fail — for 24 hours every week, why her mentors are all "old dead white guys," and why you should always — always — go with your gut.

In a groundbreaking year for women's sports, sisters Nneka and Chiney Ogwumike unpack all things WNBA, the exploding fan base for women's basketball and why “feminism is not exclusive to women.” Then, entrepreneur Fawn Weaver shares her powerful story of creating a billion-dollar whiskey empire while honoring the untold story of Jack Daniel's master distiller Nearest Green. Conversation recorded on November 21, 2024 at Global Women's Summit.

Fawn Weaver had a story to tell — and then she became the story. It started as a passion project, to make sure that the story of the first known African-American master distiller would no longer be lost to time. But while righting that historical wrong the serial entrepreneur got an idea so crazy that it just might've worked. It did. Her plan to make sure that Nathan “Nearest” Green would finally be celebrated took a new, serendipitous and daunting turn: Weaver decided that she could create a whisky brand named for Green. With no background in the industry. In an industry that is insular and decidedly male. No biggie. Weaver didn't just create a niche brand that she could tell her grandchildren all about. In eight years she built, from scratch, a billion-dollar business. In this edition of This is Working the author of Love & Whiskey tells LinkedIn Editor-in-Chief Dan Roth about the power of relentless determination — how she learned to leverage being habitually underestimated into a strategic advantage and why patience is not only a virtue, but profitable.

Our VC panelists connect trailblazing, underrepresented and underserved founders with essential capital and access to world-class executives and industry leaders to unlock the exponential growth potential of their startup.The panel will also discuss the bestselling book "Love and Whiskey" by Fawn Weaver. This book is a vibrant exploration set in the present day, delving into the life and legacy of Nearest Green, the African American distilling genius who played a pivotal role in the creation of the whiskey that bears Jack Daniel's name. ❤️"Love & Whiskey" is an epic, true story about Jack Daniel and the distillery's first master distiller Nathan "Nearest" Green; at its center, is a story about business, friendship and history. But it's also about the extraordinary Fawn Weaver; her pursuit for truth and her rise to being the first Black woman to found and lead a company worth over a billion dollars. Topics: 00:00 Introduction and Welcome 00:39 Unveiling 'Love and Whiskey' 02:02 Meet the Panelists 02:53 The Story Behind Untapped Investing 04:20 Parallels Between 'Love and Whiskey' and Untapped Investing 09:57 Principles and Values in Investing 17:29 Short-term Goals vs. Long-term Legacy 21:35 The Role of Resilience 25:28 Diversifying Investments for Lasting Success 30:36 Aha Moments and Final Words of Wisdom Buy the Book: https://www.amazon.com/Love-Whiskey-Remarkable-Distiller-Improbable/dp/1595911340 Explore Untapped Investing: https://www.untappedinvesting.co/

Fawn Weaver's journey from Pasadena to founding successful businesses has been anything but traditional. In this interview, she talks at length about an interesting concept–how to approach challenges by ignoring them. Fawn also discusses her journey of building and raising funding for her company and her unique approach toward venture capital, private equity, and growing Uncle Nearest. The company has attracted funding from top-tier investors like Hybridge Capital Management, CB3 Holdings, Mosaic General Partnership, Strand Equity, and Still Capital Partners.

I met Ambre at the infamous pre-Bar Convent Berlin networking hosted by Thorsten Husmann a couple of years ago, and learned she had just founded the first woman-owned tequila brand in the Netherlands, Lala. Ambre is fascinating: a wellness guru but not woo-woo (very likely due to her no-nonsense Dutch upbringing) who came to love great tequila after living and teaching fancy yoga classes in Williamsburg (of course!) Brooklyn, she got the idea for Lala after avocado toast brunch and many a glass of good tequila, and she  now lives and runs the company from Amsterdam. We had a great chat, covering the CRT controversy around tequila additive labelling, Uncle Nearest whiskey founder Fawn Weaver's baffling Instagram posts on the same topic, grappling with the realities of establishing an all-female supply chain, why I should become a full-time transatlantic Casamigos smuggler, the role of assholes in the workplace, the poverty tourism of trade visitors to mezcal and tequila distilleries, and how to decompress after Athens Bar Show!Enjoy!Ambre on IG: https://www.instagram.com/ambrevandeberg/?hl=enAmbre's website: https://www.ambrevandeberg.com/Lala Tequila on IG: https://www.instagram.com/drinkelala?igsh=MWNkaGJwb2d6aXI5cw==Lala Tequila website: https://www.lalatequila.com/ Get in touch with Duff!Podcast business enquiries: consulting@liquidsolutions.org (PR friends: we're only interested in having your client on if they can talk for a couple of hours about OTHER things than their prepared speaking points or their new thing, whatever that is, for a few hours. They need to be able to hang. Oh, plus we don't edit, and we won't supply prepared or sample questions, or listener or “reach” stats, either.) Retain Philip's consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: philip@liquidsolutions.orgPhilip on Instagram: https://www.instagram.com/philipsduff/ Philip on Facebook: Philip Duff Philip on X/Twitter: Philip Duff (@philipduff) / Twitter Philip on LinkedIn: linkedin.com Old Duff Genever on Instagram: Old Duff Genever (@oldduffgenever) • Instagram photos and videos Old Duff Genever on Facebook: facebook.com Old Duff Genever on X/Twitter: ...

In this episode of Bourbon Lens, hosts Jake and Scott sit down with Fawn Weaver, the trailblazing founder of Uncle Nearest Premium Whiskey. Fawn takes us on a journey through her remarkable story—how she discovered the legacy of Nathan “Nearest” Green, the first African-American master distiller, and how she turned that discovery into the globally recognized whiskey brand, Uncle Nearest. Fawn also shares insights into her newly released book, Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest, which honors Nathan Green's contributions to the craft and spirit of whiskey. We dive deep into how the book came to be, the challenges of uncovering hidden history, and the importance of celebrating the unsung heroes of the bourbon industry. On top of the conversation, we're excited to announce a special giveaway of one copy of Fawn's book, Love & Whiskey! Head over to our Instagram page for a chance to win a copy of Fawn's new book and dive deeper into the story of Nearest Green. Tune in for an inspiring, insightful, and thought-provoking episode as we celebrate history, bourbon, and the power of storytelling with Fawn Weaver. Episode Highlights: - The journey that led Fawn to create Uncle Nearest Premium Whiskey   - The story behind discovering Nathan Green's legacy and his impact on the American Whiskey industry   - The inspiration and process behind Fawn's new book, Love & Whiskey.  - The significance of honoring Nearest Green and his role in shaping whiskey   - Don't forget to head to Instagram to enter our giveaway for a copy of Fawn's new book.    Follow Us: - Instagram: @BourbonLens   - Twitter: @BourbonLens   - Website: http://www.bourbonlens.com   Don't forget to rate, review, and subscribe wherever you listen to podcasts!

In this episode of the Well-Oiled Operations™ podcast, Stacy sits down with Fawn Weaver, the visionary behind Uncle Nearest, the fastest-growing whiskey brand in America. Fawn shares her inspiring journey from the initial idea to leading a billion-dollar business, all while honoring and preserving the legacy of Nearest Green, the first known African American master distiller. Fawn discusses her approach to building a lasting legacy, the significance of owning your business property for sustainable growth, and her strategies for staying focused on her brand's strengths without being influenced by competitors.   Also in this episode:  The success of Uncle Nearest is attributed significantly to its strategic focus on product excellence, resulting in it being recognized as the most awarded bourbon globally. A critical factor in building lasting business success is owning the land where your operation is based, allowing greater control and facilitating sustainable growth. Fawn reveals her approach to competition, focusing on enhancing her brand's strengths rather than being swayed by the strategies of other companies in the industry.   Work with Stacy Tuschl: Click HERE to Book A Call With Well Oiled Operations™ Learn how to streamline and scale your business with this FREE masterclass here!: Join My Free Masterclass - Protect Your Profit   Subscribe To Well-Oiled Operations™ with Stacy Tuschl: Apple Podcast | YouTube | Spotify Connect With Stacy Tuschl: Website | Facebook | LinkedIn | Instagram

Fawn Weaver On Nearest Green's Story, Entrepreneurial Tips, Not Having A Mentor  + MoreSee omnystudio.com/listener for privacy information.

Fawn Weaver tells us the story of Nearest Green and the origin of Jack Daniels' whiskey. Callers tell us their secrets and election aftermath.See omnystudio.com/listener for privacy information.

Fawn Weaver tells us the story of Nearest Green and the origin of Jack Daniels' whiskey. Callers tell us their secrets and election aftermath.See omnystudio.com/listener for privacy information.

Fawn Weaver On Nearest Green's Story, Entrepreneurial Tips, Not Having A Mentor  + MoreSee omnystudio.com/listener for privacy information.

Welcome to Women Crush Wednesday, where we celebrate powerful, inspiring women who are making waves across industries and communities. This week, we shine the spotlight on Fawn Weaver—entrepreneur, historian, and changemaker. As the CEO and founder of Uncle Nearest Premium Whiskey, Fawn has not only built the fastest-growing American whiskey brand in U.S. history but also uncovered and preserved an important piece of history: the story of Nathan “Nearest” Green, the formerly enslaved man who taught Jack Daniel how to distill. Through her work, Fawn has championed diversity in the spirits industry and created a legacy that honors both Nearest Green and the values of family, authenticity, and excellence. Join us as we dive into her journey, her mission to reshape history, and her inspiring story of resilience and vision. Fawn Weaver is our Woman of the Week!

Welcome to Women Crush Wednesday, where we celebrate powerful, inspiring women who are making waves across industries and communities. This week, we shine the spotlight on Fawn Weaver—entrepreneur, historian, and changemaker. As the CEO and founder of Uncle Nearest Premium Whiskey, Fawn has not only built the fastest-growing American whiskey brand in U.S. history but also uncovered and preserved an important piece of history: the story of Nathan “Nearest” Green, the formerly enslaved man who taught Jack Daniel how to distill. Through her work, Fawn has championed diversity in the spirits industry and created a legacy that honors both Nearest Green and the values of family, authenticity, and excellence. Join us as we dive into her journey, her mission to reshape history, and her inspiring story of resilience and vision. Fawn Weaver is our Woman of the Week!

Welcome to Women Crush Wednesday, where we celebrate powerful, inspiring women who are making waves across industries and communities. This week, we shine the spotlight on Fawn Weaver—entrepreneur, historian, and changemaker. As the CEO and founder of Uncle Nearest Premium Whiskey, Fawn has not only built the fastest-growing American whiskey brand in U.S. history but also uncovered and preserved an important piece of history: the story of Nathan “Nearest” Green, the formerly enslaved man who taught Jack Daniel how to distill. Through her work, Fawn has championed diversity in the spirits industry and created a legacy that honors both Nearest Green and the values of family, authenticity, and excellence. Join us as we dive into her journey, her mission to reshape history, and her inspiring story of resilience and vision. Fawn Weaver is our Woman of the Week!

Today we're diving into a topic that's not just about sipping whiskey but about legacy, innovation, and breaking barriers in the beverage industry. We're thrilled to welcome Fawn Weaver, founder and CEO of Uncle Nearest Premium Whiskey. Fawn Weaver is no ordinary founder. She's a trailblazer who's not only resurrecting the legacy of Nearest Green, the first known African-American master distiller, but she's also shaking up the whiskey world in a big way. Under her leadership, Uncle Nearest has become a symbol of quality and inclusivity, earning accolades and a devoted fanbase. And it's officially hit unicorn status with a valuation topping $1 billion.  Uncle Nearest is also the fastest-growing American whiskey brand in U.S. history, the best-selling Black American-founded spirit brand of all time, and the most award-winning Bourbon every year from 2019 to 2023. It has earned more than 1,200 awards and was named "World's Best" two years in a row. This is a tale you need to hear to believe. Fawn's story is a masterclass in how vision, determination, and authentic storytelling can disrupt even a centuries-old industry like American whiskey.  We discuss: The No. 1 most important skill for a drinks brand founder to nail How Fawn navigated the roadblocks she faced as a Black woman founder in whiskey How Uncle Nearest raised $225 million in funding from private investors How to build a mission-driven brand – and the advantages of doing so Fawn's iconoclastic approach to brand storytelling And much, much more! Stay tuned for our next episode dropping on Nov. 13.  For the latest updates, follow us: Business of Drinks LinkedIn: https://www.linkedin.com/company/business-of-drinks/ Instagram: https://www.instagram.com/bizofdrinks/ Erica Duecy, co-host: Erica Duecy is founder and co-host of Business of Drinks, and one of the drinks industry's most accomplished digital and content strategists. She runs consultancy and advisory arm of Business of Drinks, and has built publishing and marketing programs for Drizly, VinePair, SevenFifty, and other hospitality and drinks tech companies. https://www.instagram.com/ericaduecy/ https://www.linkedin.com/in/erica-duecy-4a35844/ Scott Rosenbaum, co-host: Scott Rosenbaum is co-host of Business of Drinks, and a veteran strategist and analyst with deep experience building drinks portfolios. He currently serves as North America Search Manager at Distill Ventures. He was formerly the Vice President of T. Edward Wines & Spirits, a New York-based importer and distributor.  https://www.linkedin.com/in/scott-m-rosenbaum/ Caroline Lamb, contributor:  Caroline is a producer and on-air contributor at Business of Drinks and a key account sales and marketing specialist at AHD Vintners.  https://www.linkedin.com/in/caroline-bork-lamb/ If you like what you heard, help us spread the word! Follow Business of Drinks wherever you're listening, and rate and review our episodes. It really does help us find new listeners. Thank you!

On this episode of 3 More Questions, you'll hear David Novak's answers to: What's your take on Fawn saying she went after a big project for the press story? Would you have done the same thing? As a leader who mines every scenario for insights, what advice can you give leaders about “mining for the gem” in difficult scenarios? How should leaders approach defining the ideal type of employee that aligns with their company's needs and culture? ——— GO DEEPER Scale up your leadership skills in 2 minutes a day with the How Leaders Lead app — Download today in the App Store Get coaching from David by signing up to receive his Weekly Leadership Plan. It builds on each podcast episode by offering actionable steps you can take each week to incorporate the learnings from the episode into your leadership style. It only takes about 5 minutes and is a great way to start off your week! Subscribe to the How Leaders Lead podcast to ensure you never miss an episode!

If you need some inspiration to keep moving forward on a big mission, this is it. Today's guest is Fawn Weaver, the Founder and CEO of Uncle Nearest Premium Whiskey, which has been the most awarded whiskey in the world for six years running. It's named for a former enslaved man named Nearest Green, who taught Jack Daniel everything he knew about distilling whiskey. Fawn uncovered his story and brought it to life, all while building a brand that's valued at over $1 billion. Hit play now to learn how she did it and get inspired by her relentless ability to learn from the past while always moving forward. You'll also learn: What an “intrepreneur” is–and why you might need to hire them PR strategies that help your brand get the attention it deserves How to learn from your past without living in it Why you don't need to follow every new leadership trend ***CONTENT NOTE*** In this episode Fawn talks briefly about how she flirted with suicide at age 20. She shares what she learned from it and how she used it as fuel to live a fulfilling life. Please take care while listening and feel free to skip ahead during that part if you need to. ——— FEATURED RESOURCE The How Leaders Lead mobile app Download the app and scale up your leadership skills in under 2 minutes a day

This week, Morgan DeBaun is joining Fawn Weaver at Uncle Nearest Distillery in Shelbyville, Tennessee, to discuss the triumphs and legacy of the award-winning whiskey brand. Sign up now for a $1 per month trial at shopify.com/journey Go to Quince.com/journey for free shipping on your order and 365-day returns. Try Found for free at Found.com/JOURNEY In this episode: 00:00 Welcome to Shelbyville 00:15 The Distillery Experience 00:55 Big Goals and Achievements 02:08 The Power of Earned Media 03:22 Setting and Achieving Impossible Goals 05:11 Motivating the Team 08:17 Navigating the Spirits Industry 14:34 Wealth Equity and Investment 15:35 Overcoming Historical Trauma 23:47 The Strength of Our Ancestors 26:17 Authenticity and Resilience 27:32 Delivering Solutions as an Entrepreneur 27:57 The Burden and the Yoke: A Deeper Look 28:56 Managing a Large Operation 29:21 Diversity at the Distillery 31:43 The Story of Nearest Green 33:10 The Legacy of Jack Daniel and Nearest Green 39:02 The Importance of Excellence in Black-Owned Businesses 40:47 Navigating Social Media and Misinformation 48:47 Embracing Challenges and Finding Passion 50:09 Final Thoughts and Connecting with the Audience In the episode, Fawn opens up about the ambitious goals she set for Uncle Nearest and how she's capitalized on press coverage to make significant strides in a fiercely competitive industry. She and Morgan dive deep into wealth equity and investing as African Americans. In a candid discussion about imposter syndrome, Fawn explains why she doesn't believe in the concept, seeing it as a self-fulfilling prophecy rather than a legitimate barrier to success. She reflects on the power of walking into rooms with confidence and the importance of remembering her strong ancestral lineage when facing challenges. Fawn also reveals the true story of Uncle Nearest, correcting myths about Nearest Green and Jack Daniels, and offering a historian's lens on the legacy of Tennessee whiskey. The conversation shifts to the buying power of the Black community and the missed opportunities to create true Black excellence in recent years. She emphasizes the importance of checking our sources in an era where social media can be manipulated to create division, and she shares her relentless mindset when it comes to overcoming hurdles and outperforming the competition. Through it all, Fawn's insights on passion, purpose, and faith shine through, offering an inspiring look at what it takes to succeed at the highest levels. Tune in, and be sure to leave a 5-star rating and review to support the podcast! More from Fawn: https://www.instagram.com/fawn.weaver https://unclenearest.com/distillery/ Join the Newsletter for More Exclusive Content: https://worksmartprogram.ac-page.com/thejourneypodcast Make sure you are following Morgan's journey on TikTok: https://www.tiktok.com/@morgandebaun?_ Visit Mormatcha.com to make a purchase. Follow us on Instagram: https://instagram.com/thejourneybymdb Produced by MicMoguls.

This week, Guy is joined by Fawn Weaver of Uncle Nearest Premium Whiskey, Andrew Abraham of Orgain, and Brett Schulman of CAVA to give advice to three early-stage founders in this special “mashup” episode of the How I Built This Lab Advice Line.First, Oni from Fort Worth has developed a two-in-one game designed to strengthen relationships through deeper conversations. Then, Ken from Minneapolis whose vision for better eye health starts with dry-eye relief, without the drops. And finally, Adam in Tampa is looking to scale his ‘pet project' into a nationwide photography business.Thank you to the founders of The WAMO Game, Tear Restore, and A Gold Photo for being a part of our show.If you'd like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you'd like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298. To hear our guests' previous episodes:Uncle Nearest Premium Whiskey: Fawn Weaver | Advice Line with Fawn WeaverOrgain: Andrew Abraham | Advice Line with Andrew Abraham CAVA: Ted Xenohristos and Brett Schulman | Advice Line with Brett Schulman This episode was produced by J.C. Howard with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.You can follow HIBT on Twitter & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Whiskey Secret Fawn Weaver, visionary CEO and founder of Uncle Nearest Premium Whiskey, has made history by creating the fastest-growing American whiskey brand ever. She stands among a rare group—one of only five African American women to lead a $1B+ company in U.S. history.But Fawn's journey is about more than building a business......it's about resurrecting the untold story of Nearest Green, the once-enslaved man who taught Jack Daniel the craft of distilling. Her mission intertwines entrepreneurship with a profound commitment to preserving history, honoring Green's legacy with every bottle.Recently, Fawn once again earned her place on The New York Times Bestsellers list with her latest work, Love and Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest. Since its release on June , the book has captivated readers, holding its spot on the bestseller list for seven consecutive weeks.You'll also discover...How to Cultivate a Resilient MindsetWhy Personal Growth Unlocks SuccessHow to Help Your Team Boost Productivity Amidst ChallengesA Startup Growth TipDinner Cocktail Ideas.Her Entrepreneurial Guiding PrincipleHow to Empower High-Performing Teams-----Follow Fawn on LinkedIn: https://www.linkedin.com/in/fawnweaver/ Learn more about Uncle Nearest Whiskey Premium Whiskey: https://unclenearest.com/-----Connect with the Host, #1 bestselling author Ben FanningSpeaking and Training inquiresSubscribe to my Youtube channelLinkedInInstagramTwitter

In 2017 Fawn Weaver launched a premium American whiskey brand, Uncle Nearest. It became the fastest growing and most awarded whiskey brand in America, despite the challenges Weaver faced as a Black woman and outsider to the spirits industry, which is capital-intensive, highly regulated, competitive, and male-dominated. In October 2023, Weaver announced plans to expand into cognac with the goal of building the next major alcoholic beverages conglomerate. But the company was still heavily reliant on capital. How could Weaver convince new investors that her plans for cognac would yield success?

In 2016, Jack Daniel's announced the company would make changes to its official history. They planned to honor Nathan “Nearest” Green, the formerly enslaved man who taught the real Jack Daniel to make whiskey in the 1860s. They didn't realize, however, that this announcement would cause an uproar — or that it would inspire a woman named Fawn Weaver to set out on a quest to unearth the full story of Nearest Green. This week, we talk with Fawn about what drew her to this story and what she's doing to honor Green's legacy, with help from his great-great-granddaughter Victoria Eady Butler.This episode originally aired on October 5, 2020, and was produced by Dan Pashman, Emma Morgenstern, Andres O'Hara, and Tomeka Weatherspoon. It was edited by Tracey Samuelson and mixed by Jared O'Connell. The Sporkful team now includes Dan Pashman, Emma Morgenstern, Andres O'Hara, Nora Ritchie, and Jared O'Connell. Publishing by Shantel Holder and transcription by Emily Nguyen.Transcript available at www.sporkful.com.Right now, Sporkful listeners can get three months free of the SiriusXM app by going to siriusxm.com/sporkful. Get all your favorite podcasts, more than 200 ad-free music channels curated by genre and era, and live sports coverage with the SiriusXM app.

Fawn Weaver, founder of Uncle Nearest Premium Whiskey, joins host Jeff Berman to share scale lessons from building one of the fastest-growing spirit brands in history. Hear how a photo in the newspaper inspired Fawn to uncover a forgotten legacy, break into the whiskey business, and craft a billion-dollar brand.Fawn's book Love & Whiskey is available here: https://loveandwhiskeybook.com/ Read a transcript of this episode: https://mastersofscale.comSubscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jack Daniel's is a famous whiskey brand, but Daniel didn't create the method for distilling Tennessee whiskey. He learned it from a formerly enslaved man named Nearest Green. Fawn Weaver created Uncle Nearest Premium Whiskey to honor and preserve Green's legacy and it's now the most successful Black-owned liquor empire. Geoff Bennett sat down with Weaver to discuss her book, "Love and Whiskey." PBS News is supported by - https://www.pbs.org/newshour/about/funders

Since 2016, Fawn Weaver has been obsessed with uncovering the true story of Nearest Green, a former slave who helped teach Jack Daniel the complicated process of making whiskey. Along the way, Fawn became so invested in her research that she bought the farm in Lynchburg, Tennessee, where Jack Daniel and Nearest Green worked together, and she's since launched the Uncle Nearest Premium Whiskey brand, which is winning awards and making serious waves in the spirits business. Fawn stopped by the Southern Living offices on her recent book tour, so we had this conversation in our studio, and her personal journey is just as amazing as the man she's writing about. Her new book, now a New York Times bestseller, is called Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest. Sid talks to Fawn about the process of reporting this incredible book, the foundation she created for Nearest Green's descendants, and why she grew up with people like Stevie Wonder and Smokey Robinson at her kitchen table. For more info visit: southernliving.com/biscuitsandjam Biscuits & Jam is produced by: Sid Evans - Editor-in-Chief, Southern Living Krissy Tiglias - GM, Southern Living Lottie Leymarie - Executive Producer Michael Onufrak - Audio Engineer/Producer Jeremiah McVay - Producer Jennifer Del Sole - Director of Audio Growth Strategy & Operations Learn more about your ad choices. Visit megaphone.fm/adchoices

Part 2:Great Girlfriends, you are in for a treat! Listen in as Fawn Weaver, CEO of Uncle Nearest Whiskey, shares the journey that led her to be HERSTORY as one of six black women to found and lead a $1B+ company outside of sports and entertainment.This two-part conversation is about the power of curiosity in the right hands. What happens when a relentless and spirited woman who believes in humanity gains access to an underrepresented narrative? The fullness of that story comes to life as Fawn leads the story of an unsung hero, Nearest Green, into the 21st century, including his family's recipe for what we now know as Uncle Nearest Whiskey.“Nobody at any time ever thought, Hey, this might be an interesting story; we should do something with it. Then I realized Keith and I could be those people. I'd read enough business books throughout my formative years to know that sometimes being in the right place at the right time with the right imagination and resources is all it takes. This is a story people are ready to hear, I thought. Maybe WE should do something with it.” - Fawn Weaver, best-selling author of Love and WhiskeyDon't just listen to this episode, share it with your girlfriends! Then, run and grab a copy of Love and Whiskey today!About Fawn Weaver: Fawn Weaver, CEO of Uncle Nearest Inc., is the first Black American woman to found and lead a $1B+ company outside of sports and entertainment. A New York Times best-selling author, TED speaker, and Harvard-certified Corporate Director, she serves on the board of Endeavor Group Holdings (NYSE: EDR).Wife to Keith, Great girlfriend to many, inspiration to all, a woman whose presence is felt through every word and the intentions behind it. She's on the ultimate storytelling journey one that brings everyone to their unique moment of revelation and transformation.Follow now

Part 1:Great Girlfriends, you are in for a treat! Listen in as Fawn Weaver, CEO of Uncle Nearest Whiskey, shares the journey that led her to be HERSTORY as one of six black women to found and lead a $1B+ company outside of sports and entertainment.This two-part conversation is about the power of curiosity in the right hands. What happens when a relentless and spirited woman who believes in humanity gains access to an underrepresented narrative? The fullness of that story comes to life as Fawn leads the story of an unsung hero, Nearest Green, into the 21st century, including his family's recipe for what we now know as Uncle Nearest Whiskey.“Nobody at any time ever thought, Hey, this might be an interesting story; we should do something with it. Then I realized Keith and I could be those people. I'd read enough business books throughout my formative years to know that sometimes being in the right place at the right time with the right imagination and resources is all it takes. This is a story people are ready to hear, I thought. Maybe WE should do something with it.” - Fawn Weaver, best-selling author of Love and WhiskeyDon't just listen to this episode, share it with your girlfriends! Then, run and grab a copy of Love and Whiskey today!About Fawn Weaver: Fawn Weaver, CEO of Uncle Nearest Inc., is the first Black American woman to found and lead a $1B+ company outside of sports and entertainment. A New York Times best-selling author, TED speaker, and Harvard-certified Corporate Director, she serves on the board of Endeavor Group Holdings (NYSE: EDR). Wife to Keith, Great girlfriend to many, inspiration to all, a woman whose presence is felt through every word and the intentions behind it. She's on the ultimate storytelling journey one that brings everyone to their unique moment of revelation and transformation.Follow now

Uncle Nearest Whiskey founder Fawn Weaver spent eight years researching and writing “Love & Whiskey,” the story of Nearest Green and Jack Daniel. During that time, she also launched the Uncle Nearest brand, one of the fastest-growing whiskey brands on the market, and the book also tells that story as well. We'll talk with Fawn Weaver on this week's WhiskyCast In-Depth, and share tasting notes for the Uncle Nearest Rye whiskey in the What I'm Tasting This Week Department. In the news, there's a deal in place to revive the historic Dallas Dhu Distillery in Speyside, and the Kentucky Bourbon Hall of Fame has announced its Class of 2024. 

This bonus episode delves further into Fawn's lessons on the power of obedience, purpose and clarity, and finding divine alignment. Whether you're seeking guidance in your business or personal life, this episode is what Luvvie dubs a 'masterclass' for anyone seeking to live a purpose-driven, God-led life. This was more than just a conversation, it was a spiritual and motivational experience that Luvvie felt was just too good not to share.If you haven't listened to Fawn's full interview, go back to Episode 9 - Forge Your Divine Path.

 Luvvie speaks to Fawn Weaver, the serial entrepreneur behind Uncle Nearest Premium Whiskey, as she discusses her journey from being a high school dropout to achieving billionaire status in the business world. Fawn shares her unique perspective on faith, obedience, and the importance of living for peace over ease while navigating life's challenges. She talks about her early struggles, including living in the projects and facing colorism, her journey through homeless shelters, and starting her own business at 18. Fawn also opens up about the pivotal moments that shaped her path and the realization of a greater purpose during dark periods in her life. This episode provides profound insights into walking through open doors, the significance of putting oneself 'under construction,' and how faith has been the cornerstone of her success. It's a compelling look at overcoming adversity, embracing one's unique gifts, and the power of living a purpose-driven, God-led life.

Embracing your confidence, launching your wealth, and leading your business to the top. My friend, are you ready for some real-deal inspiration as strong and delicious as Uncle Nearest whiskey? I know I am! Today, I am joined once again by the fabulous Jasmine Star to bring you another powerhouse conversation. And trust me, you'll want to listen to this one on repeat.   We have the incredible Fawn Weaver, CEO of the award-winning Uncle Nearest whiskey brand, in the room with us for this episode. She is an absolute force and one of six Black women in America to found and lead a $1 billion company! But today, we're not just talking about her whiskey – Fawn is here to share her brilliant entrepreneurial insights and show you how to apply them directly to your growing business.  Fawn's journey from homelessness to building an empire is beyond inspiring, and lucky for you, she is all about sharing her success secrets in real time! You get a front row seat to her wisdom on overcoming barriers as a Black woman in business, embracing your confidence, building extreme wealth, and being a rockstar leader for your team. I'm telling you – you're going to walk away today feeling unbelievably energized and ready to take on the world!  And if all of that isn't enough, you'll get an inside look at the brilliant marketing strategies that launched her small business to the very top.  In this episode, we discuss:  (5:42) The importance of owning your real estate – both online and physical  (23:24) Understanding the history and African influence on Tennessee whiskey and the story behind Uncle Nearest  (29:06) Practical tips to start raising serious money for your business as a woman or person of color  (34:29) How Fawn recovered when her bank account was negative $1.4 million (42:25) Advice for owning a room, embodying your confidence, and standing strong in your identity  (48:28) The most effective way to make your smaller brand stand out amongst the biggest companies  (52:46) Fawn's top marketing strategies to drive sales and scale your business super quickly  Listen in and soak up all of the advice from a woman who has truly reshaped the business world. Cheers! Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven't done so already, follow the podcast. I'm adding a bunch of bonus episodes to the feed, and if you're not following, there's a good chance you'll miss out. Follow now!

Nvidia's been on such a tear, it's tough to keep the zeroes straight. We talk through its status as a top dog in the market and how top-heavy the S&P 500 is. (:21) Ron Gross and Bill Mann discuss: - How Nvidia stacks up to fellow titan Microsoft, and whether investors should be worried about how much of the market's returns are being driven by a few companies. - An luxury-fashion IPO that wasn't in Italy. - AI pushing Accenture through a slowdown in its core business and how Darden's Restaurant chains are holding up as pricing comes into focus for food . (19:11) Fawn Weaver, CEO of Uncle Nearest, the fastest growing and most awarded whiskey and bourbon brand of the past few years, tells one of the greatest stories in the alcohol business and offers up a cocktail to beat the heat this summer. (35:20) Ron and Matt break down two stocks on their radar: Old Dominion Freight Line and McCormick. Stocks discussed: NVDA, MSFT, F, ACN, DRI, MCK, ODFL Host: Dylan Lewis Guests: Bill Mann, Ron Gross, Fawn Weaver Engineers: Dan Boyd, Austin Morgan Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week's episode, we're re-airing one of our top episodes from last year with Fawn Weaver. Fawn is a serial entrepreneur and NYTimes bestselling author, and when she learned about the story of Uncle Nearest Green — the slave who taught Jack Daniel how to distill whiskey — she decided to create a company that would bring his legacy to life.After learning about Uncle Nearest and Jack Daniel's interconnected history, Fawn followed the story down to Tennessee, which led her to purchase the 300-acre farm in Lynchburg, Tennessee, where Nearest taught Jack how to distill. She initially thought of honoring Nearest's story with a book or movie, but decided the best way to preserve his legacy was with a bottle of the best Tennessee whiskey she could make. With no background in distilling, she threw herself into an industry mostly dominated by white men and a few major corporations. Since they launched, Uncle Nearest Premium Whiskey has become the fastest growing whiskey brand in US history, and has over $100+ million in revenue.In our conversation, Fawn discusses the importance of confidence in leadership and success, and what we can all do today to build more confidence in our lives. She shares her early life challenges, from homelessness to suicidal thoughts, and how she overcame the toughest of times and the biggest learnings she had along the way. Fawn talks about the serendipity around her launching her business and the biggest factors that have helped create the incredible growth they've seen, and so much more.In this episode, we'll talk to Fawn about:* How Fawn has cultivated her confidence in the darkest of times. [03:09]* Faith's role in Fawn's confidence. [04:58]* Practical approach to how Fawn overcomes any fear in her life. [06:23]* Handling bad days; giving herself space and having a pray-first approach in everything. [10:16]* Fawn's most impactful experience: Leaving home at 15, third homeless shelter [15:55]* Fawn's perspective on boundaries and outgrowing people. [26:24]* The pivotal moment when Fawn learned about Uncle Nearest and Jack Daniel's interconnected history and how it inspired her journey. [30:46]* Fawn's whiskey venture epiphany without prior experience. [39:50]* Having an all-women leadership team in a male-dominated spirits industry. [42:10]* Early brand awareness tactics and business growth factors. [46:52]* Fawn's experience fundraising and how she managed the rejections early on. [50:41]* Finding the gem inside failure and how it builds confidence and strength. [57:07]* The importance of knowing your "Why” when it comes to starting a business. [59:07]This episode is brought to you by beeya: * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. * Get $10 off your order by using promo code BEHINDHEREMPIREFollow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Website: https://www.behindherempire.com/Follow Fawn:* Website: https://unclenearest.com/* Instagram: https://www.instagram.com/unclenearest/* Instagram: https://www.instagram.com/fawn.weaver/ Hosted on Acast. See acast.com/privacy for more information.

In case you missed it, we're rerunning our Advice Line launch episode from a few weeks ago. Uncle Nearest Premium Whiskey founder Fawn Weaver joins Guy on the Advice Line, where they answer questions from three early-stage entrepreneurs about telling their brand story. In this episode, we'll meet Kevin, the owner of a coffee trailer and roastery who grew up on a coffee farm in Honduras. Then Elisabeth, whose jewelry company aims to make a difference in the developing world. And finally, Joanne, a home baker looking to turn her love of pecan pie into a full-time business. If you'd like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you'd like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.And check out the origin story of Uncle Nearest Premium Whiskey, told by Fawn on the show in 2021.This episode was produced by Chris Maccini with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Neal Rauch.You can follow HIBT on X & Instagram, and sign up for Guy's free newsletter at guyraz.com. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Have you ever wondered what go-to-market strategies smaller businesses use to compete with the BIG players? (like the coca colas of the world?)Because I have…In fact, that's just one of the many, MANY reasons Amy Porterfield and I couldn't wait to have this conversation with Fawn Weaver, CEO of Uncle Nearest Whiskey. Because when I say Fawn has given these bigger-name distilleries a run for their money… boy, just wait ‘til you listen.But that's not all. In this episode, you'll learn strategies and tips for embracing your purpose, taking risks, and building generational wealth once and for all.Click play to hear all of this and…You'll learn the best strategies for smaller businesses to compete with larger players in their industries.(00:00:59) How Fawn pioneered her role in the Whiskey industry as a Black woman.(00:01:56) The importance of building a brand and what it means to “own the land for the brand”.(00:05:32) Context behind the history of the African Americans' struggle for ownership and wealth creation.(00:11:26) Fawn's commitment to sharing her business knowledge, especially for marginalized communities.(00:17:35) The influence and origin story behind Fawn's Whiskey brand.(00:19:20) The historical significance of African Americans in the making of Tennessee whiskey.(00:20:06) The valuable lesson Fawn learned.(00:20:17) The moment Fawn discovered a photo that led to her starting her business.(00:25:52) How Fawn raised funds and offered advice to women and people of color in business.(00:27:11) The importance of confidence and faith in entrepreneurship.(00:30:52) Fawn's approach to challenges and embracing abundance, even in difficult times.(00:35:26) How Fawn finds opportunities in all situations.(00:39:10) A framework to overcome conditioning and step into confidence.(00:47:03) How “scarcity marketing” helped her brand when they were out of stock.(00:50:40) Fawn Weaver shares her strategy of expanding into all 50 states, contrary to industry advice, and the importance of earned media and awards in brand building.(00:59:35) How you can pre-order Fawn's new book, "Love and Whiskey."For full show notes, visit: https://jasminestar.com/podcast/episode436

Former guest Fawn Weaver, founder of Uncle Nearest Whiskey, joins Guy for an “Advice Line” edition of HIBT Lab. Three early-stage entrepreneurs call in for advice on telling their brand story. In this episode, we'll meet Kevin, the owner of a coffee trailer and roastery who grew up on a coffee farm in Honduras. Then Elisabeth, whose jewelry company aims to make a difference in the developing world. And finally, Joanne, a home baker looking to turn her love of pecan pie into a full-time business. If you'd like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you'd like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.And check out the origin story of Uncle Nearest Whiskey, told by Fawn on the show in 2021.This episode was produced by Chris Maccini with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Neal Rauch.You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In 2016, Fawn Weaver became fixated on a New York Times article telling the little-known story of Nearest Green, a formerly enslaved man who taught Jack Daniel—yes, that Jack Daniel—how to make Tennessee whiskey. After diving deeper into the story, Fawn ended up purchasing the farm in Lynchburg, Tennessee where Nearest had taught Jack how to distill; and she began meeting the descendants of both men. She eventually decided the best way to preserve Nearest's legacy was with a bottle of the best Tennessee whiskey she could make. With no background in distilling, she threw herself into the insular world of spirit-making, an industry mostly dominated by white men. In the eight years since Fawn first discovered his story, Uncle Nearest Premium Whiskey has become one of the fastest-growing whiskey brands in the world, and one of the most awarded American whiskeys.This episode of How I Built This was produced by Liz Metzger and edited by Neva Grant. Research help from Claire Murashima, with music by Ramtin Arablouei. You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.