The Jasmine Star Show

Ever feel like you're doing everything but getting nowhere? In this episode, I dive into how I reclaimed my time, energy, and CEO role by doing a time audit (yes, it's annoying—and yes, it's worth it), delegating what no longer served me, and creating intentional blank space on my calendar. Spoiler alert: focus is the real F-word in business. If you're ready to stop spinning your wheels and start scaling with clarity, this one's for you.Click play to hear all of this and:[00:50] Why focus is the F-word entrepreneurs need most[02:50] The power of a Time Audit (yes, even if it's Annoying)[03:47] A powerful way to align team productivity with company vision.[04:47] Working myself out of a job (and why it matters)[05:50] The Uncomfortable Truth About Blank Space on Your Calendar[06:57] The 3 questions every visionary leader should ask before launching the next thing.Listen to Related Episodes:How to Double Your Energy and Focus with Tanessa Shears

Let's be real—taxes aren't sexy… but keeping your money? That is hot.In this episode, I'm sitting down with Karlton Dennis, a licensed tax strategist who's on a mission to help entrepreneurs stop overpaying the IRS and start building generational wealth.From tax write-offs to entity structure to real estate hacks—you name it, Karlton breaks it down with energy, clarity, and humor. (Yes, we actually laughed while talking about tax codes. Who knew?)And here's what makes Karlton different: He doesn't just focus on taxes. He helps you think like a CEO and build a wealth plan that aligns with your vision.Here's what we cover:Why your business structure matters more than you think (S-corp vs LLC vs sole prop—oh my!)How to LEGALLY write off things like your home, travel, kids, and even your car

Ever wondered what it really takes to build a high-performing sales team from scratch?In this raw and real episode, I'm taking you behind the scenes of our newest offer — Consistent 10K — and exactly how we're building the sales department at Jasmine Star Brands from the ground up.You'll hear:Why we launched a new high-touch, high-accountability programHow we defined the perfect-fit client before sellingWhy I rebranded "sales calls" as Clarity CallsThe $20K investment we made into sales coaching — and what it taught usThe scary (but necessary) decision to do the first sales calls myself before handing them offIf you're building a sales team, scaling a high-ticket offer, or just love a juicy behind-the-scenes look at growing a 7-figure brand... this episode is for you.Let's talk real results, ROI, and the sweaty-palmed moments no one sees.

If your to-do list feels longer than a CVS receipt, this one's for you. I'm sharing the exact prioritization framework I use with my 7-figure mastermind clients to help you get clear on what truly matters. We'll reflect on what you've already accomplished, define what must get done by year-end, and create a plan that's focused—not frantic. Grab a journal and let's stop being busy and start being effective.

Think public speaking is just for stages and spotlights? Think again.In this episode, I'm sharing how mastering communication—whether on a sales call, leading your team, or pitching your services—has transformed my business.You'll learn how to:Build trust and close more salesSpot “lean in” moments and use storytelling with impactLead your team with clarity and confidenceNegotiate like a pro (especially for women!)Tackle speaking anxiety, even if you're an introvertSpeaking well isn't about being loud—it's about being intentional.Grab your notebook and press play. Let's level up your voice and your business.

Have you ever dreamed about taking a three-week vacation without your business falling apart?Or maybe just getting a full weekend without checking Slack, Asana, or inboxes that feel like they multiply overnight?Friend, if that feels impossible... I want you to know: it's not. You just need better systems.In this solo episode, I'm taking you behind the scenes of what actually allows businesses to scale beyond 7-figures: not magic, not hustle... but systems that work without you.I've worked with business owners making $5M, $8M, and beyond—and you'd be shocked at how many of them are still stuck working in the weeds. And guess what? Most of them have one big thing in common: no solid systems.Here's the truth: you have to earn the right to climb out of the work. And you earn it by building systems that empower your team to succeed without you micromanaging every detail.In this episode, I answer real Instagram questions from fellow entrepreneurs (like Alex and Rachel) who are overwhelmed, overworked, and asking: “How do I get OUT of the day-to-day and INTO scaling?”Together we break down:The myth that systems are something you “do later”Why creating SOPs isn't optional if you want to scaleHow we use tools like Notion and Asana to make our systems airtightMy personal 4-step delegation framework I learned from Teresa LoweAnd YES—I even walk you through an actual SOP from my teamThis isn't just a pep talk. It's a practical guide for how to stop being the bottleneck and start building a business that grows without burning you out.You were never meant to build a business that feels like a burden.Let's change that—one system at a time.Click play to hear all of this and:[00:01] Why being overwhelmed is usually a systems problem (not a hustle problem) [00:52] The cost of not having systems: low profit, constant stress, and no scalability [02:44] Why there's never a perfect time to start building systems [03:37] The hard truth: you must earn the right to delegate [05:24] The 4-Let Delegation Framework that changed everything [06:26] Behind the scenes: Our project management SOP process [07:25] How we use Notion + Asana to build repeatable workflows [08:40] Final encouragement: systems aren't sexy, but they will set you freeListen to Related Episodes:How to Create Team Systems and Operations That Simplify Scaling and GrowthHow to Reclaim Your Time and Boost Business Productivity with Nick Sonnenberg

Have you ever spiraled into a pit of “what ifs” and self-doubt that made you feel like the worst CEO ever?Same, friend.

Today's episode is for the scrappy, heart-on-fire entrepreneur who knows there's treasure hidden in places no one else dares to look. You see, I grew up learning to spot potential where most saw "junk." From yard sales with my dad to watching my mom transform discarded plants into a blooming garden, I learned that value isn't about what something looks like—it's what you make of it.And guess what? That's the SAME mindset I use to build my business.In this solo episode, I take you on a trip down memory lane—back to Kmart garden centers, tiny motorhomes, and our thousand-square-foot family home—to share the unexpected ways my childhood shaped how I show up as a CEO. I talk about what it means to “sift through the dirt” and why being willing to do what others won't is the ultimate business edge.We cover:The unexpected connection between thrifting and scalingWhy you need to embrace imperfect, slow growthMy 3-part content plan that gets me results (and it's NOT glamorous!)How to treat your “weeds” like potential bloomsThis episode isn't just about nostalgia—it's about real business strategy rooted in grit, consistency, and seeing what others overlook. So whether you're bootstrapping or bossing up, know this: the gold is in the dirt... you just have to be willing to dig.Click play to hear all of this and:[00:00] Why You Must See Opportunity Where Others Don't [02:52] The Dirt Kmart Tried to Throw Away [05:39] The Business Lesson in Cultivating What Others Discard [08:12] Why Posting Daily is ‘Digging in the Dirt' [10:47] The Secret to Standing Out? Doing What Others Won't

Have you ever walked into a room and realized… you're the only one?The only woman.The only parent.The only person of color.The only voice of your kind.In this episode, I share what it's really like to be the “only”—and how I've learned to turn that discomfort into a source of power.I open up about an experience where I was the only female at a high-level mastermind retreat, how I handled the uncomfortable moments (like not being allowed to check in to a hotel with my daughter

Let's talk about the unspoken epidemic hitting high achievers: perfectionism, scarcity thinking, and the belief that our worth is tied to hustle.In this episode of the Jasmine Star Show, I sit down with powerhouse coach and recovering perfectionist Keren Eldad—and y'all, it's the permission slip we didn't know we needed.Keren has coached world leaders, Olympians, and 8-figure entrepreneurs, and guess what they all battle? The fear of not being enough.We unpack the adversarial mindset that equates pressure with performance—and explore how ease can be your edge.If you've ever felt guilty for resting, obsessed over “getting it right,” or mistaken anxiety for ambition… this one's for you.Keren doesn't just drop gems—she drops frameworks. Tune in to rewire your patterns and lead with clarity, not chaos.Click play to hear all of this and:[00:02] Why most high achievers operate from scarcity (even if they don't know it)[00:55] “Do you view the world as abundant or adversarial?” – the question that changes everything[04:11] Why letting go of perfectionism doesn't mean losing your edge[06:02] The dark side of hustle culture and how it nearly made Keren quit her own business[07:35] Why most perfectionists don't think they are (and how to spot it in yourself)[09:57] The real reason we resist rest (and what to do about it)Listen to Related Episodes:Why High Achievers Burn Out (and How to Fix It)How to Build Your Self Trust to Make Better Business DecisionsConnect With Keren Eldad:Keren Eldad is an executive coach, speaker, and author specializing in high achievers who look great on paper but feel like something's missing. Her work has impacted world leaders, elite athletes, entrepreneurs, and C-suite executives. Known for her clarity and compassion, Keren helps overachievers drop the hustle and reclaim joy, success, and personal alignment. Her coaching program and upcoming book, Gilded, explore what happens when performance masks pain—and how to break free.

When they win, I win. When I win, they win.That's how I approach networking. It's not about “getting in the room”—it's about expanding the room so we can all win together.In this episode of The Jasmine Star Show, I'm pulling back the curtain on how I've intentionally used Instagram to build real relationships with 8-figure founders—relationships that started with zero connections and zero expectations.Here's the deal: people are always asking me, “Jasmine, how did you get into that room? How did you build a network of powerful founders?” And today, I'm breaking it ALL down.But I'm not giving you theory. I'm giving you the actual steps I used. Plus, I'm sharing two real-life examples of women I met on Instagram who are now part of my mastermind and personal network.Here's what you'll learn:The exact 4-step framework I use to build authentic relationships online (Follow. Study. Engage. Invite.)How I built a connection with Shay Bacani, a powerhouse in the beauty and wellness funding spaceWhy story-driven engagement and real connection is more powerful than cold DMsHow to shift from being a fan to being a peer (this part is gold)Whether you're scaling to eight figures, seeking strategic partnerships, or just trying to connect with like-minded founders—you'll walk away from this episode with a clear, simple roadmap to start building your dream network… one DM at a time.And yes, I even read my actual DMs to Shay. (Spoiler alert: there's nothing fancy—just intentional connection.)It's time to build a network that matches your ambition.Let's get to work.Click play to hear all of this and:[00:01] Why abundance and connection matter more than “getting in the room”[00:56] Why stories—not just strategies—connect us the most[01:20] A sneak peek into Jasmine's current focus: business acquisition and advisory work[02:58] How Instagram's algorithm helped Jasmine find her people (shoutout to IG!)[03:52] Real-life example: How Jasmine discovered and connected with Shay Makani[04:46] How Jasmine used Story replies, thoughtful engagement, and DMs to build trust[05:40] The exact DMs Jasmine used to move from follower to Zoom call with an 8-figure founderListen to Related Episodes:How to Create More Meaningful Relationships in Business

Building authentic relationships in business doesn't have to feel awkward or overwhelming. In this episode, I'm sharing the 3-part framework I use to create intentional connections that have led to deeper friendships, dream podcast interviews, and real business growth.You'll learn how to: ✨ Use location to build meaningful in-person moments ✨ Create a simple follow-up system with tools like Notion ✨ Send personalized outreach that leaves a lasting impressionWhether you're craving deeper peer connections or trying to get in the room with people you admire, this episode gives you a roadmap to make it happen—authentically. Grab your coffee and let's dive in!Click play to hear all of this and:[00:01] Why I'm building friendships differently in 2025 and the mindset shift behind it[00:59] The first thing I track in new relationships and how it helped land podcast guests like Cassey Ho[03:48] How knowing someone's city led to surprise-and-delight moments (and why it matters)[05:52] Creating a simple but powerful system for follow-up using Notion[07:15] Using outreach and podcast interviews to build authentic relationships (with real examples)[09:37] Why your love language matters in business and how to personalize your connection strategyListen to Related Episodes:The BEST Networking Secrets to Grow Your Business with Jen GottliebHow Networking and Personal Growth Can Transform Your Career Path with Ena HullMind Pumped: The Entrepreneurial Truth About Value, Vision, and Monetization with Adam Schafer

When I first saw Cassey Ho's YouTube videos, her energy and authenticity instantly stood out. So when she joined the podcast, I knew we were going deeper than just workouts.In this episode, Cassey shares the raw truth behind online harassment, the YouTube policy change it sparked, and how her sensitivity became a powerful strength in business and life.Cassey and I talked about:

Have you ever second-guessed a big investment in your growth? Like a $50,000 coaching program that makes your palms sweat?In this episode, I'm sharing how I decide when to invest (even when it's scary), what to do if it falls short, and how to turn any room into the right room.You'll hear real texts, voice memos, and pep talks—including one that might be exactly what you need to hear today.If you've ever wondered, "Is this worth it?"—press play. Let's talk about investing with intention, even when it feels uncomfortable.Click play to hear all of this and:[01:58] What I told a friend who was on the fence about investing—and why her response might change the way you approach your next opportunity.[03:32] How I turn underwhelming coaching groups into priceless masterminds by curating my own “pod” within them.[04:14] The mindset shift that saves you from regret—even when things fall short.[05:12] Why I used to think I had to hit a certain revenue milestone before spending on myself—and what finally changed my mind.[07:00] Why the “right time” to invest is a myth—and how to reframe your hesitations as opportunities.

What would you say to your younger self?In this raw and vulnerable episode, I'm sharing the letter I wrote during a leadership mastermind exercise—a truth I never planned to make public.It's a reflection on the pain that fuels our purpose, the “chip” we carry, and a powerful reminder of Solomon's Paradox: we often give better advice to others than to ourselves.This episode is for anyone who's ever wondered if the hard parts of their story were worth it. (Spoiler: they were.)Let's dive into the truth of the journey—no metrics, no masks.Click play to hear all of this and:[00:00] Why Writing a Letter to Your Younger Self Can Be Transformative[01:45] What's Your Chip? The Pain That Fuels Purpose[04:12] Vulnerability in High-Performing Rooms[05:45] Understanding Solomon's Paradox in Entrepreneurship[06:50] Why This Podcast Exists: Documenting the JourneyListen to Related Episodes:Growing in Life + Business: What I'm Learning in the Messy Middle

What happens when you're invited to a dinner where you can't say your last name… or what you do? I thought it was a scam—until I met Jon Levy: NYT bestselling author, behavioral scientist, and mastermind behind a wildly powerful community experience.In this episode, Jon and I chat about why traditional networking is broken, the science of trust and connection, how to build authentic relationships (even without money or a big platform), and what people really remember about you.If you've ever felt awkward networking or wondered how to build influence without being fake, this one's for you.

No filters. No fluff. Just the raw, behind-the-scenes truth of what really happened in Q2 of 2025.From a boujee birthday dinner turned life metaphor, to hosting a high-level mastermind, to a brutal failed launch that taught me more than any win ever could—this episode is full of lessons from the front lines of business.I'm talking team restructuring, CEO decisions, the new “J* System” we're building, and the mindset shifts that come with leading through doubt, pivots, and imposter syndrome.If you've ever asked, “Am I crazy for doing this?” — this episode is for you.Because maybe… the crazy ones are the ones who build something unforgettable.

Marie Forleo joins me for a full-circle conversation on building a dream life and business—with clarity, resilience, and heart.We cover: ✨ Why “clarity comes from engagement, not thought” ✨ How to know if you're chasing your dream—or someone else's ✨ Marie's favorite money mantra ✨ How she handles doubt + setbacksMarie also shares the surprising lesson from a jewelry collab—and drops 3 powerful money + success mantras you don't want to miss!

What happens when everything goes sideways?In this flash fire episode, I'm sharing powerful insights I learned from Navy SEAL-turned-leadership expert Rich Diviney. After attending a conference to support a friend, I walked away with a game-changing framework for facing fear, chaos, and uncertainty.We'll unpack:Why fear = uncertainty + anxietyThe “predictability paradigm” and how to break itA 3-step mental model to regain control: Duration. Pathway. Outcome.If you're feeling stuck or overwhelmed, this episode is the mindset shift you didn't know you needed.Press play and let's move some horizons.

I'm going to be real with you—sometimes the biggest business breakthroughs don't happen on stage, in a meeting, or during a strategy session. They happen when your feelings get hurt, your plans go sideways, and you say “yes” anyway.In this episode, I'm sharing the behind-the-scenes story of how a last-minute trip to Nashville turned into one of the most impactful mastermind experiences of my year—all because I chose to show up, even when I felt excluded.Here's the tea: I wasn't invited to a mastermind dinner I thought I'd be part of. And, like any human with a beating heart, I had a lot of feelings. I let myself sit in them. I reached out to my girl Amy Porterfield. And instead of letting the exclusion define me, I made a new story—and booked a plane ticket.Spoiler: That trip led to a powerful mini mastermind with some of the most brilliant female entrepreneurs I know (Jenna Kutcher, Bonnie Christine, and more), and I walked away 1% better—and with 5 key takeaways you can apply to your business today.Here's what you'll learn:Why rest is just as productive as hustleHow to reframe moments of rejectionWhat “choosing a better story” looks like in actionThe power of informal opportunitiesHow to squeeze value out of every experience (even the ones that don't go as planned)Whether you're navigating disappointment or wondering if it's worth hopping on a plane last-minute, I hope this episode encourages you to trust the process and say yes to what could be next.Because the truth is, the right rooms won't just open for you—they'll find you when you're ready.Click play to hear all of this and:[00:54] Why Rejection Hurt: Unpacking a Business Exclusion[02:44] Choose a Better Story: How I Reframed the Narrative[03:42] How Vulnerability Sparked a New Opportunity[04:32] The 1% Rule: Why Small Gains Lead to Big Growth[05:28] 32 Hours in Nashville: High-Energy Learning & Connections[08:04] Informal Masterminds Matter: What This Trip Taught Me[10:22] Why Being Present (Even When Disappointed) Still Pays OffListen to Related Episodes:Three Ways to Remove Comparison and Become UnstoppableBuilding Confidence with Ease: How I'm Becoming the 3X Version of Myself

Ever freeze when a potential client says, “I need to talk to my husband” or “I'm not ready”?In this high-energy episode, I'm joined by sales powerhouse Shelby Saap, who shows us how to turn common objections into confident YESes—without pressure or sleaze.We kick things off with “6 Sales Objections in 60 Seconds,” then dive deep into:Why objections mean opportunityHow to reframe “too expensive”Building trust that lasts beyond the saleWhat makes a great high-ticket closerWhether you're closing sales yourself or building a team, this convo is your sales playbook in podcast form.

PR expert Jen Gottlieb built one of the most influential networks in business—and she did it with one simple mindset: Help One Person Every Day (aka HOPE). In this episode, Jen shares how generosity, not gimmicks, skyrocketed her success and breaks down her tactical “Top 20” strategy to land media, sales, or anything you want in just 20 days.If you're ready to grow your network and your business—without spending a dime—this conversation is your roadmap. Let's go!Click play to hear all of this and:[00:45] Why "HOPE" Is the Most Important Framework Jen Uses to Grow Her Business[01:43] How Helping Just One Person Daily Creates Ripple Effects in Your Network[03:14] Where Helping Turns into Relationships—and Relationships Turn into Opportunities[03:33] Jen's “Top 20” Strategy That Gets You Anything You Want in 20 Days[04:10] Why You Must Be Brave Enough to Take Action (Even When It's Scary)

What if the best thing you could do for your business this year… was do less?In this raw, behind-the-scenes episode, I'm sharing how intentionally creating blank space in my calendar—not a break, not a vacation, but a purposeful pause—completely transformed my business growth.You'll hear how stepping back led to major clarity, a game-changing mastermind invite with Brendon Burchard, and a bold new approach to my product suite and funnels. I also dive into the power of Deep Work Days, why “busy” isn't always better, and how to stop overcommitting and start expanding.This isn't a framework. It's real-time documentation of a massive mindset shift.If you've ever felt stuck in hustle mode, this is your permission slip to do things differently in 2025.Click play to hear all of this and:[00:01] Why creating blank space—not hustle—is the most powerful thing I've done in 2025 [02:45] The distinction between rest, recharge, and true blank space [04:10] What happened when I blocked off three weekdays and actually honored that time [05:30] How a random text to Brendon Burchard led to a game-changing mastermind invite [06:45] The major funnel and product suite shifts we made because of that blank space [08:15] Why courage (not time) is what you need to create space for your next level [09:00] What I do during my new “Deep Work Days” and why they matter more than I expectedListen to Related Episodes:How to Double Your Energy and Focus with Tanessa Shears

In this episode, I sit down with Adam Schafer—co-founder of the Mind Pump Podcast and serial entrepreneur—for a real-talk convo on building an 8-figure brand without outside funding. We dive into how he and his partners grew a scrappy podcast into a thriving business by leading with value, staying consistent, and building community.We chat about why bootstrapped founders often downplay their success, how to monetize after proving your value, and the key differences between business, team, and personal branding. If you've ever questioned whether your slow start is worth it—this episode is your reminder to keep going.Click play to hear all of this and:[03:58] How two bootstrapped entrepreneurs realized their path was the one others envied[05:41] The mission behind Mind Pump and how they started with zero expectations[08:18] The 3-part framework Adam used to build value before monetizing[13:20] How they monetized their podcast after proving the market[15:45] Navigating business with multiple partners—and still liking each other[21:11] Why consistency and community matter more than polish at the startListen to Related Episodes:How to Build Your Personal Brand as a High-Achieving EntrepreneurHe Built a Multimillion-Dollar Business Using THIS Content Strategy ft. Richard RyanHow I Built a 7-Figure Brand: A Conversation About Growth, Pivoting and ScalingConnect With Adam Schafer:Adam Schafer is the co-founder of the Mind Pump Podcast, a widely downloaded show aimed at demystifying fitness and health through candid, value-packed conversations. Alongside his partners, Adam has built a business empire that includes educational content, coaching, and training programs—all without external funding. He's a straight-talking entrepreneur who values honesty, grit, and authenticity, and brings those qualities into every business decision and podcast episode.

Ever wonder how a 7-figure CEO plans bold business growth? I'm stepping up to the plate and sharing the exact 30-day strategy my team is using to grow—real projections, real numbers, and the behind-the-scenes of filling 20 mastermind spots at $30K each. You'll get a front-row seat to our lead gen game plan, what's working, and how you can use this same framework in your business. Let's build your growth plan together—press play!Click play to hear all of this and:[00:01] Why projecting growth matters (even when you can't control the outcome)[00:55] The real reason I'm focused on “just getting to the end of June” (and why this mindset works)[02:40] Why I'm revealing our projections publicly—accountability and transparency, baby![03:35] Initiative #1: Filling my favorite offer ever—the Mastermind[05:20] Our goal: 20 members at $30K each (here's why I'm sharing the numbers)[06:00] Lead gen strategy #1: Segmenting our newsletter list based on income levels[06:50] Lead gen strategy #2: Targeted podcast content with in-episode applications[08:15] The difference between “audience” and “buyers” (and how we're moving leads through the funnel)Listen to Related Episodes:Plan Your Breakout Year: Identify Top Objectives and Build a Winning Team

Why aren't people buying? That question woke me up at 3:30am—and by 9:00am, it showed up again during a coaching session inside Social Curator. Coincidence? Maybe. Or maybe the universe knew it was time to get honest about what's really blocking your sales.In this episode, I break down 5 powerful reasons people aren't buying—from unclear transformations to misaligned messaging—and how to fix them. No fluff. Just real talk and practical strategies you can apply today.If you want to turn crickets into conversions, this one's for you.Click play to hear all of this and:[00:00] Why I wrote this episode at 3:30am (and what happened 6 hours later!)[01:32] The business coaching session that changed everything[02:32] Reason #1: The transformation isn't clear enough[04:17] Reason #2: Uncertainty around outcome and effort[06:10] How to help your audience believe the outcome is possible[07:12] Reason #3: You're speaking in your voice—not theirs[09:38] Why misalignment can kill conversions[11:01] Reason #5: Confusion is killing your salesListen to Related Episodes:Do THIS to Close More SalesHow To Increase Your Sales by Uncovering Your Dream Client's Needs and DesiresHow To Turn Sales Objections Into Opportunities [13 min]

If you've ever felt stuck, overwhelmed, or like you're constantly hitting roadblocks… this episode is for you.I sat down with my friend Ed Mylett on his podcast, and we went deep—so deep that I knew I had to share this conversation with you.We talk about:✅ The sneaky ways a victim mindset keeps you stuck (without you even realizing it!)✅ How to shift your beliefs so you can change your reality✅ The truth about personal branding and social media success✅ The #1 thing that makes or breaks your business growthAnd here's the thing: at one point in my life, I was unknowingly holding myself back. I thought I was doing everything right, but my mindset was actually keeping me from the life I wanted.When I realized I was operating from a place of powerlessness, everything changed.So if you've ever felt like things aren't working—no matter how hard you try—this episode is your permission slip to rewrite the narrative and take back control.Listen in, take notes, and get ready for a major breakthrough.Click >>PLAY

Ever stared at a beautifully designed landing page template and thought, “Ugh… how do I make my copy fit into THAT?”Girl, same.But lucky for us, I've got a not-so-secret weapon: Katie Haahr.In this shortie episode of The Jasmine Star Show, Katie—my brilliant right-hand and co-content creator at Social Curator—walks us through how we use AI (yep, ChatGPT!) to match our landing page design perfectly with the right words.It's not complicated. It's not techy. It's actually wildly simple and wildly effective.Katie shares how she takes screenshots of our design templates, drags them into ChatGPT, adds our raw Google Doc copy, and prompts it to make the two work seamlessly together. Headers, bullet points, tone, structure—it all gets aligned in minutes instead of hours.Here's the deal: You don't need to be an expert copywriter. You don't need to stress over sentence length or character count anymore. You just need a screenshot, a prompt, and this 10-minute podcast.So whether you're creating a new sales page, building a funnel, or trying to sound more polished (without hiring an agency), this one's for you.✨ In this episode, you'll learn:How to pair design with copy using ChatGPTThe prompts Katie uses to “train” AI like a creative assistantWhy this saves HOURS on our marketing workflowHow we treat AI like a collaborator, not a replacementSpoiler alert: AI isn't going to replace your creativity. It's going to amplify it.Let's write smarter, not harder.

Today's episode is extra special, friends — I'm sitting down with my husband, best friend, co-founder, and favorite human, JD Delatorre.After only 20 years together (and nearly that long building businesses side-by-side!), I finally convinced JD to sit behind the mic and share his perspective on what it really looks like to be married to your business partner…and still like each other.

Meet Sarah Chen-Spellings: investor, entrepreneur, and co-founder of Beyond The Billion—a movement driving capital to female-founded companies. From her Malaysian roots to writing multi-million-dollar checks, Sarah shares how she's breaking generational cycles and rewriting the rules of legacy and leadership.In this conversation, we dive into: ✨ Her mother's influence on her drive ✨ Why women still struggle to get funding—and how she's changing that ✨ What investors really look for in a pitch ✨ How to own your legacy—even if you're just starting outWe also get real about awkwardness, networking, and social media… and yes, she calls me out (in the best way!).If you're building a business, raising capital, or dreaming big—this episode will fire you up.

Have you ever sat through a sales pitch thinking you knew what was coming... only to be hit with a $50,000 price tag?

 Feeling stuck digging without seeing results? You're not alone, friend. In this episode, I share the behind-the-scenes journey of building my business from nothing—no connections, no funding, no experience. Plus, I reveal the mindset shifts that helped me pivot from photographer to CEO and my 1-on-1 convo with Gary Vaynerchuk about building my holding company. If you're in the foundation phase, this is your reminder: you're exactly where you're supposed to be. Let's build something incredible.

I used to think I was ahead of the AI game… until my friend Rick Mulready blew my mind.

There was a time I believed failure wasn't just something I did—it was who I was.But that belief got flipped on its head the day I had a transformational conversation with entrepreneur and coach James Wedmore.In this episode, I'm sharing a powerful clip where James breaks down the real reason so many of us get stuck: we're building businesses with belief systems we picked up as students and employees—ones that no longer serve us.We unpack:Why failure is just feedback (not a flaw)How to release identities that keep you smallWhat being “coachable” really means (this moment changed me)How to rewire beliefs that are holding you backIf you've ever feared failure or felt defined by your mistakes, lean in. You're about to see your story—and your future—differently.Failure isn't something to fear. It's something to celebrate.

Wanna know what makes people stop scrolling and actually pay attention to your business?This episode is like sitting front row in a marketing masterclass—with real examples that made me go, “Dang. THAT is good.”I share 3 real-life examples of irresistible marketing—from a PayPal email that stopped me in my tracks, to a blog that made me want to hire the writer immediately, to a customer service email that turned into a sales lesson.And the best part? You can use all of them today in your own business.Here's what you'll hear:A genius way to turn an old-school flyer tactic into digital gold

What if success isn't about having all the answers—but about starting before you feel ready?If you've ever hesitated to take the next step because you're waiting to be “qualified,” this episode is for you.In this special repurposed episode, I sat down with Alexis Teichmiller on the Circle “Making Of” podcast to talk about how I built my brand from the ground up—starting with a $19 PDF and zero business experience.You'll hear:✨ How I went from law school dropout to six figures in my first year as a photographer✨ The moment I realized my audience was asking for a product I hadn't even created yet✨ Why generosity has been my #1 business strategy (and how it shaped my success)✨ The hard decision to pivot from photography to educator, strategist, and tech founder✨ The real reason I burned the boats on past businesses to step into something biggerAnd if you've ever felt like ambition is a luxury you can't afford, I share how I went from survival mode to fully embracing a growth mindset.

Join the waitlist and be first to know when I open applications for my next 7-Figure Mastermind here: jasminestar.com/mastermindLet me guess… your to-do list looks like a CVS receipt. You know what needs to get done, but you're constantly asking yourself, “What should I do first?”Friend, you're not alone.Whether you're scaling past 7 figures or juggling multiple team members, the question I hear most often in my mastermind is: “I know what to do… but what's the right order?”So in this episode, I'm sharing something straight from a recent mastermind call I hosted with powerhouse women scaling their businesses to $5M, $7M, and beyond. (Spoiler alert: their struggles might sound very familiar.)We talk about:Why doing more isn't the answer—you need a systemThe difference between urgent and important (yep, there's a difference!)My 3-tier decision-making hierarchy—think of it like a wedding cake but with more spreadsheetsReal examples from actual founders (with permission!) that will help you map this strategy to your own businessThis framework has helped some of the most successful entrepreneurs I coach figure out exactly what to prioritize—without getting lost in the weeds.If you're tired of being stuck in the bottom tier of your business (read: putting out fires, managing details, being in 87 Slack channels at once), this episode is for you.Let's get you back to CEO mode.

Have you ever had an idea that you knew had only a 1% chance of working... and you chased it anyway?This episode is that story.

 In a world racing toward AI, real human connection is your superpower.

I'm opening the doors soon to my 7-figure mastermind. Find out more and join the waitlist here so you're first to know when applications open: https://JasmineStar.com/mastermind

Ever feel like your business is outgrowing you?Like you're stuck in the daily grind, managing everyone and everything, and somehow still have no time to think big?Been there.

I didn't know how stuck I was… until I sat down with Dr. Natasha Jordan.In this powerful conversation, I share one of the most transformative leadership journeys I've ever experienced—and how Dr. Natasha, an executive coach for 7- and 8-figure entrepreneurs, helped guide me through it.We talk about:The assessment that rocked my leadership identityEmotional triggers sabotaging my growthChildhood coping becoming business habitsThe convo with Gary Vee that hit differentWhy “strong and self-reliant” can keep you stuckHow to redefine what it means to lead powerfullyThis isn't just a business episode—it's a permission slip to rise into the next version of you.Click >>PLAY

Have you ever looked around your business, your dream, your life and thought: “Who am I to be here?”Yeah. Me too.This episode is a raw, real, and honest repurposed interview from when I was a guest on the Go Getters Podcast with my southern soul sister, Kayse Morris. And we're tackling something that every single entrepreneur deals with—Imposter Syndrome.You know that voice—the one that says:You're not good enough.Someone else is already doing it.What if you fail?Who do you think you are?I've been there. And in this conversation, I share the exact mindset shift that helped me silence that voice and finally start moving forward with boldness.Instead of asking, “Who am I to…?”I began asking, “Who am I not to?”Let that sit for a moment.

There's something that feels almost criminal about saying no to a good opportunity, right?It looks great on paper, it's in alignment with your goals, the money is forecasted, the deliverables are clear, and you've even mentally committed to it… but something inside you says, “This isn't it.”That happened to me recently, and in this episode, I'm pulling back the curtain on the decision I made to walk away from a highly aligned opportunity—and why.Let me be clear: this wasn't just any opportunity. It was one we'd already factored into our 2025 revenue plan. It was a perfect fit on paper, and I'd been expecting (and prepping for) the call for months.But here's the thing… when it came time to sign the dotted line, I couldn't do it.It made no logical sense. And my COO? She was stunned.But as I explain in this episode, I believe our bodies are pattern-spotting machines. And sometimes what we call “intuition” is actually our brain detecting something off—even when we can't articulate why.So here's what I did: I sat with that feeling, but I didn't stop there. I forced myself to go find the facts to justify the feelings.Because while I don't believe in building a business on emotion, I do believe in using intuition as a prompt—and then using data to make a final decision.Inside this episode, I'll walk you through:The opportunity I turned down and why it was so hard to say noThe process I use to reverse-engineer my intuition into factsHow I define “productive vs. busy” in my daily work lifeWhy trusting yourself is the best business strategy you'll ever invest inIf you've ever felt torn between logic and gut instinct—or wondered how to tell when an opportunity is right—this episode is for you.Your goals don't require you to say yes to everything.Sometimes the most strategic move is walking away.Click >>PLAY

From bankruptcy to Buffalo Wild Wings to building a multi-million dollar paint party business—Heidi Easley's story is one for the books.

If you're feeling stretched thin in your business, running from one task to the next without making real progress—this episode is for you.I get it. You're running a business, building a personal brand, and creating content non-stop. Your days are packed with meetings, Zoom calls, and never-ending to-do lists. And before you know it, you're exhausted, running on empty.That was me. Until I made a decision that changed everything.At the beginning of 2025, I started implementing quarterly breaks—three days of full vacation, followed by two days of deep business planning. And let me tell you, it has been a game-changer.In this episode, I break down:✅ How I strategically block my time to maximize productivity✅ Why stepping away from your business is the key to seeing the bigger picture✅ The surprising benefits of journaling (even if you don't consider yourself a "journaler")✅ How my Cabo trip led to my biggest business breakthroughsThis system has helped me stay clear-headed, creative, and actually move the needle forward in my business. If you're looking for a way to prevent burnout while still scaling, this might just be the approach you need.Resources & Links Mentioned:

In this raw and real “Laying Bricks” episode, I pull back the curtain on Q1 of 2025—from launching the second round of Your Biggest Launch Ever to experimenting with podcast monetization.You'll hear why we hired alumni entrepreneurs as our sales team, how we ditched commissions and brought in pro trainers to level them up, and what that taught me about leadership and selling with heart.Plus, I share the big shifts I'm feeling in the business, the risks I'm taking, and what it looks like to play a bigger game this year.Here's an honest look at how I'm building the next version of my business—one brick at a time.Click >>PLAY>PLAY

Ever wonder how brands like Apple, Red Bull, or even Celestial Seasonings Tea have customers that basically evangelize their products? Like... they're not just customers—they're full-blown disciples. Well, friend, I've got the tea (and it's not just herbal).In today's episode, I'm sharing what I learned from a high-level business mentorship conversation about how companies intentionally model themselves after “cult brands.” We're breaking down what makes a brand cult-like (in the best way possible), and how YOU can infuse these characteristics into your business—no matter your size.I studied this so YOU don't have to spend months digging through corporate case studies. I'm distilling data from companies like Snapple, Rolling Rock, Pete's Coffee, and more to show what small business owners like us can actually do to foster that same die-hard loyalty.No, you don't need a billion-dollar ad budget. You just need intention, clarity, and the guts to be bold in your branding.We're not out here trying to be everyone's cup of tea. We're building something magnetic that resonates so deeply, people proudly wear it (literally or figuratively) on their sleeve.So if you want your audience to become voluntary advocates—cheering you on, sharing your work, and staying loyal for life—this episode is for you.Let's build that cult energy... minus the creepy robes.

As your business grows, the roles, responsibilities, and team structures that got you to where you are might not be the ones that take you to the next level.Believe me, I've been there—it's tough, it's emotional, and it's absolutely necessary.In this episode, I'm diving into the three major indicators that it's time to revisit your team structure. From market shifts to internal inefficiencies, I'll show you how to assess what's working (and what isn't), create a clear plan of action, and lead your team with transparency and confidence.Click play to hear all of this and:(00:01:00) Biggest challenges when considering team restructuring for growth(00:02:05) How market changes influence your company's needs for specific roles and responsibilities(00:07:13) Steps for identifying particular pain points in team performance(00:09:03) The importance of transparent communication and phased execution of changes within your team(00:09:03) The three main indicators that suggest a need for team restructuringListen to Related Episodes:How to Ask Questions that Get ResultsMy (Un)Sexy Strategy for Business Growth

What if everything you've ever wanted in life and business was just one mindset shift away? What if I told you the only thing standing between you and success is your subconscious limitations? Friend, today's episode is a masterclass in rewiring your brain for freedom, success, and abundance. And I couldn't think of a better person to guide us through this than the one and only Peter Crone.Peter is a mind architect who helps people reprogram the subconscious patterns keeping them stuck. His work has transformed the lives of top athletes, entrepreneurs, and leaders who want to break free from self-imposed limitations and unlock their extraordinary potential.In this conversation, we dive deep into:✔️ Why most entrepreneurs stay stuck in patterns that limit their business growth✔️ How subconscious beliefs shape our reality (and how to change them)✔️ The power of embracing ‘I don't know'—and why uncertainty is your superpower✔️ How to recognize the subconscious constraints holding you back✔️ Practical strategies to shift your mindset and unlock new possibilitiesThis episode isn't just about business—it's about who you become in the process of building your dreams. Peter is here to challenge the way you think, and trust me, you'll never see your mindset the same way again. .Click play to hear all of this and:00:00 – The one question that will change the way you approach success02:05 – Peter shares his personal journey of loss, trauma, and discovering the power of ‘I don't know'05:10 – Why most entrepreneurs unconsciously sabotage their success (and how to fix it)08:26 – How subconscious beliefs shape our business, relationships, and confidence12:15 – The ‘foundation vs. house' analogy: How to identify and shift the hidden patterns keeping you stuck15:45 – Why control is an illusion—and how embracing uncertainty leads to peace20:30 – The top reasons entrepreneurs stay stuck and how to move past them25:10 – How to start rewriting your subconscious story todayListen to Related Episodes:You're Not Stuck: How to Overcome Your Fears and Rewrite Your Identity with Lewis HowesHow to Remain Resilient in Life and Business with Bianca Juarez OthloffHow to Increase Your Net Worth by Increasing Your Self-Worth with Jamie Kern Lima