The Jasmine Star Show

I'm going to be real with you—sometimes the biggest business breakthroughs don't happen on stage, in a meeting, or during a strategy session. They happen when your feelings get hurt, your plans go sideways, and you say “yes” anyway.In this episode, I'm sharing the behind-the-scenes story of how a last-minute trip to Nashville turned into one of the most impactful mastermind experiences of my year—all because I chose to show up, even when I felt excluded.Here's the tea: I wasn't invited to a mastermind dinner I thought I'd be part of. And, like any human with a beating heart, I had a lot of feelings. I let myself sit in them. I reached out to my girl Amy Porterfield. And instead of letting the exclusion define me, I made a new story—and booked a plane ticket.Spoiler: That trip led to a powerful mini mastermind with some of the most brilliant female entrepreneurs I know (Jenna Kutcher, Bonnie Christine, and more), and I walked away 1% better—and with 5 key takeaways you can apply to your business today.Here's what you'll learn:Why rest is just as productive as hustleHow to reframe moments of rejectionWhat “choosing a better story” looks like in actionThe power of informal opportunitiesHow to squeeze value out of every experience (even the ones that don't go as planned)Whether you're navigating disappointment or wondering if it's worth hopping on a plane last-minute, I hope this episode encourages you to trust the process and say yes to what could be next.Because the truth is, the right rooms won't just open for you—they'll find you when you're ready.Click play to hear all of this and:[00:54] Why Rejection Hurt: Unpacking a Business Exclusion[02:44] Choose a Better Story: How I Reframed the Narrative[03:42] How Vulnerability Sparked a New Opportunity[04:32] The 1% Rule: Why Small Gains Lead to Big Growth[05:28] 32 Hours in Nashville: High-Energy Learning & Connections[08:04] Informal Masterminds Matter: What This Trip Taught Me[10:22] Why Being Present (Even When Disappointed) Still Pays OffListen to Related Episodes:Three Ways to Remove Comparison and Become UnstoppableBuilding Confidence with Ease: How I'm Becoming the 3X Version of Myself

Ever freeze when a potential client says, “I need to talk to my husband” or “I'm not ready”?In this high-energy episode, I'm joined by sales powerhouse Shelby Saap, who shows us how to turn common objections into confident YESes—without pressure or sleaze.We kick things off with “6 Sales Objections in 60 Seconds,” then dive deep into:Why objections mean opportunityHow to reframe “too expensive”Building trust that lasts beyond the saleWhat makes a great high-ticket closerWhether you're closing sales yourself or building a team, this convo is your sales playbook in podcast form.

PR expert Jen Gottlieb built one of the most influential networks in business—and she did it with one simple mindset: Help One Person Every Day (aka HOPE). In this episode, Jen shares how generosity, not gimmicks, skyrocketed her success and breaks down her tactical “Top 20” strategy to land media, sales, or anything you want in just 20 days.If you're ready to grow your network and your business—without spending a dime—this conversation is your roadmap. Let's go!Click play to hear all of this and:[00:45] Why "HOPE" Is the Most Important Framework Jen Uses to Grow Her Business[01:43] How Helping Just One Person Daily Creates Ripple Effects in Your Network[03:14] Where Helping Turns into Relationships—and Relationships Turn into Opportunities[03:33] Jen's “Top 20” Strategy That Gets You Anything You Want in 20 Days[04:10] Why You Must Be Brave Enough to Take Action (Even When It's Scary)

What if the best thing you could do for your business this year… was do less?In this raw, behind-the-scenes episode, I'm sharing how intentionally creating blank space in my calendar—not a break, not a vacation, but a purposeful pause—completely transformed my business growth.You'll hear how stepping back led to major clarity, a game-changing mastermind invite with Brendon Burchard, and a bold new approach to my product suite and funnels. I also dive into the power of Deep Work Days, why “busy” isn't always better, and how to stop overcommitting and start expanding.This isn't a framework. It's real-time documentation of a massive mindset shift.If you've ever felt stuck in hustle mode, this is your permission slip to do things differently in 2025.Click play to hear all of this and:[00:01] Why creating blank space—not hustle—is the most powerful thing I've done in 2025 [02:45] The distinction between rest, recharge, and true blank space [04:10] What happened when I blocked off three weekdays and actually honored that time [05:30] How a random text to Brendon Burchard led to a game-changing mastermind invite [06:45] The major funnel and product suite shifts we made because of that blank space [08:15] Why courage (not time) is what you need to create space for your next level [09:00] What I do during my new “Deep Work Days” and why they matter more than I expectedListen to Related Episodes:How to Double Your Energy and Focus with Tanessa Shears

In this episode, I sit down with Adam Schafer—co-founder of the Mind Pump Podcast and serial entrepreneur—for a real-talk convo on building an 8-figure brand without outside funding. We dive into how he and his partners grew a scrappy podcast into a thriving business by leading with value, staying consistent, and building community.We chat about why bootstrapped founders often downplay their success, how to monetize after proving your value, and the key differences between business, team, and personal branding. If you've ever questioned whether your slow start is worth it—this episode is your reminder to keep going.Click play to hear all of this and:[03:58] How two bootstrapped entrepreneurs realized their path was the one others envied[05:41] The mission behind Mind Pump and how they started with zero expectations[08:18] The 3-part framework Adam used to build value before monetizing[13:20] How they monetized their podcast after proving the market[15:45] Navigating business with multiple partners—and still liking each other[21:11] Why consistency and community matter more than polish at the startListen to Related Episodes:How to Build Your Personal Brand as a High-Achieving EntrepreneurHe Built a Multimillion-Dollar Business Using THIS Content Strategy ft. Richard RyanHow I Built a 7-Figure Brand: A Conversation About Growth, Pivoting and ScalingConnect With Adam Schafer:Adam Schafer is the co-founder of the Mind Pump Podcast, a widely downloaded show aimed at demystifying fitness and health through candid, value-packed conversations. Alongside his partners, Adam has built a business empire that includes educational content, coaching, and training programs—all without external funding. He's a straight-talking entrepreneur who values honesty, grit, and authenticity, and brings those qualities into every business decision and podcast episode.

Ever wonder how a 7-figure CEO plans bold business growth? I'm stepping up to the plate and sharing the exact 30-day strategy my team is using to grow—real projections, real numbers, and the behind-the-scenes of filling 20 mastermind spots at $30K each. You'll get a front-row seat to our lead gen game plan, what's working, and how you can use this same framework in your business. Let's build your growth plan together—press play!Click play to hear all of this and:[00:01] Why projecting growth matters (even when you can't control the outcome)[00:55] The real reason I'm focused on “just getting to the end of June” (and why this mindset works)[02:40] Why I'm revealing our projections publicly—accountability and transparency, baby![03:35] Initiative #1: Filling my favorite offer ever—the Mastermind[05:20] Our goal: 20 members at $30K each (here's why I'm sharing the numbers)[06:00] Lead gen strategy #1: Segmenting our newsletter list based on income levels[06:50] Lead gen strategy #2: Targeted podcast content with in-episode applications[08:15] The difference between “audience” and “buyers” (and how we're moving leads through the funnel)Listen to Related Episodes:Plan Your Breakout Year: Identify Top Objectives and Build a Winning Team

Why aren't people buying? That question woke me up at 3:30am—and by 9:00am, it showed up again during a coaching session inside Social Curator. Coincidence? Maybe. Or maybe the universe knew it was time to get honest about what's really blocking your sales.In this episode, I break down 5 powerful reasons people aren't buying—from unclear transformations to misaligned messaging—and how to fix them. No fluff. Just real talk and practical strategies you can apply today.If you want to turn crickets into conversions, this one's for you.Click play to hear all of this and:[00:00] Why I wrote this episode at 3:30am (and what happened 6 hours later!)[01:32] The business coaching session that changed everything[02:32] Reason #1: The transformation isn't clear enough[04:17] Reason #2: Uncertainty around outcome and effort[06:10] How to help your audience believe the outcome is possible[07:12] Reason #3: You're speaking in your voice—not theirs[09:38] Why misalignment can kill conversions[11:01] Reason #5: Confusion is killing your salesListen to Related Episodes:Do THIS to Close More SalesHow To Increase Your Sales by Uncovering Your Dream Client's Needs and DesiresHow To Turn Sales Objections Into Opportunities [13 min]

If you've ever felt stuck, overwhelmed, or like you're constantly hitting roadblocks… this episode is for you.I sat down with my friend Ed Mylett on his podcast, and we went deep—so deep that I knew I had to share this conversation with you.We talk about:✅ The sneaky ways a victim mindset keeps you stuck (without you even realizing it!)✅ How to shift your beliefs so you can change your reality✅ The truth about personal branding and social media success✅ The #1 thing that makes or breaks your business growthAnd here's the thing: at one point in my life, I was unknowingly holding myself back. I thought I was doing everything right, but my mindset was actually keeping me from the life I wanted.When I realized I was operating from a place of powerlessness, everything changed.So if you've ever felt like things aren't working—no matter how hard you try—this episode is your permission slip to rewrite the narrative and take back control.Listen in, take notes, and get ready for a major breakthrough.Click >>PLAY

Ever stared at a beautifully designed landing page template and thought, “Ugh… how do I make my copy fit into THAT?”Girl, same.But lucky for us, I've got a not-so-secret weapon: Katie Haahr.In this shortie episode of The Jasmine Star Show, Katie—my brilliant right-hand and co-content creator at Social Curator—walks us through how we use AI (yep, ChatGPT!) to match our landing page design perfectly with the right words.It's not complicated. It's not techy. It's actually wildly simple and wildly effective.Katie shares how she takes screenshots of our design templates, drags them into ChatGPT, adds our raw Google Doc copy, and prompts it to make the two work seamlessly together. Headers, bullet points, tone, structure—it all gets aligned in minutes instead of hours.Here's the deal: You don't need to be an expert copywriter. You don't need to stress over sentence length or character count anymore. You just need a screenshot, a prompt, and this 10-minute podcast.So whether you're creating a new sales page, building a funnel, or trying to sound more polished (without hiring an agency), this one's for you.✨ In this episode, you'll learn:How to pair design with copy using ChatGPTThe prompts Katie uses to “train” AI like a creative assistantWhy this saves HOURS on our marketing workflowHow we treat AI like a collaborator, not a replacementSpoiler alert: AI isn't going to replace your creativity. It's going to amplify it.Let's write smarter, not harder.

Today's episode is extra special, friends — I'm sitting down with my husband, best friend, co-founder, and favorite human, JD Delatorre.After only 20 years together (and nearly that long building businesses side-by-side!), I finally convinced JD to sit behind the mic and share his perspective on what it really looks like to be married to your business partner…and still like each other.

Meet Sarah Chen-Spellings: investor, entrepreneur, and co-founder of Beyond The Billion—a movement driving capital to female-founded companies. From her Malaysian roots to writing multi-million-dollar checks, Sarah shares how she's breaking generational cycles and rewriting the rules of legacy and leadership.In this conversation, we dive into: ✨ Her mother's influence on her drive ✨ Why women still struggle to get funding—and how she's changing that ✨ What investors really look for in a pitch ✨ How to own your legacy—even if you're just starting outWe also get real about awkwardness, networking, and social media… and yes, she calls me out (in the best way!).If you're building a business, raising capital, or dreaming big—this episode will fire you up.

Have you ever sat through a sales pitch thinking you knew what was coming... only to be hit with a $50,000 price tag?

 Feeling stuck digging without seeing results? You're not alone, friend. In this episode, I share the behind-the-scenes journey of building my business from nothing—no connections, no funding, no experience. Plus, I reveal the mindset shifts that helped me pivot from photographer to CEO and my 1-on-1 convo with Gary Vaynerchuk about building my holding company. If you're in the foundation phase, this is your reminder: you're exactly where you're supposed to be. Let's build something incredible.

I used to think I was ahead of the AI game… until my friend Rick Mulready blew my mind.

There was a time I believed failure wasn't just something I did—it was who I was.But that belief got flipped on its head the day I had a transformational conversation with entrepreneur and coach James Wedmore.In this episode, I'm sharing a powerful clip where James breaks down the real reason so many of us get stuck: we're building businesses with belief systems we picked up as students and employees—ones that no longer serve us.We unpack:Why failure is just feedback (not a flaw)How to release identities that keep you smallWhat being “coachable” really means (this moment changed me)How to rewire beliefs that are holding you backIf you've ever feared failure or felt defined by your mistakes, lean in. You're about to see your story—and your future—differently.Failure isn't something to fear. It's something to celebrate.

Wanna know what makes people stop scrolling and actually pay attention to your business?This episode is like sitting front row in a marketing masterclass—with real examples that made me go, “Dang. THAT is good.”I share 3 real-life examples of irresistible marketing—from a PayPal email that stopped me in my tracks, to a blog that made me want to hire the writer immediately, to a customer service email that turned into a sales lesson.And the best part? You can use all of them today in your own business.Here's what you'll hear:A genius way to turn an old-school flyer tactic into digital gold

What if success isn't about having all the answers—but about starting before you feel ready?If you've ever hesitated to take the next step because you're waiting to be “qualified,” this episode is for you.In this special repurposed episode, I sat down with Alexis Teichmiller on the Circle “Making Of” podcast to talk about how I built my brand from the ground up—starting with a $19 PDF and zero business experience.You'll hear:✨ How I went from law school dropout to six figures in my first year as a photographer✨ The moment I realized my audience was asking for a product I hadn't even created yet✨ Why generosity has been my #1 business strategy (and how it shaped my success)✨ The hard decision to pivot from photography to educator, strategist, and tech founder✨ The real reason I burned the boats on past businesses to step into something biggerAnd if you've ever felt like ambition is a luxury you can't afford, I share how I went from survival mode to fully embracing a growth mindset.

Join the waitlist and be first to know when I open applications for my next 7-Figure Mastermind here: jasminestar.com/mastermindLet me guess… your to-do list looks like a CVS receipt. You know what needs to get done, but you're constantly asking yourself, “What should I do first?”Friend, you're not alone.Whether you're scaling past 7 figures or juggling multiple team members, the question I hear most often in my mastermind is: “I know what to do… but what's the right order?”So in this episode, I'm sharing something straight from a recent mastermind call I hosted with powerhouse women scaling their businesses to $5M, $7M, and beyond. (Spoiler alert: their struggles might sound very familiar.)We talk about:Why doing more isn't the answer—you need a systemThe difference between urgent and important (yep, there's a difference!)My 3-tier decision-making hierarchy—think of it like a wedding cake but with more spreadsheetsReal examples from actual founders (with permission!) that will help you map this strategy to your own businessThis framework has helped some of the most successful entrepreneurs I coach figure out exactly what to prioritize—without getting lost in the weeds.If you're tired of being stuck in the bottom tier of your business (read: putting out fires, managing details, being in 87 Slack channels at once), this episode is for you.Let's get you back to CEO mode.

Have you ever had an idea that you knew had only a 1% chance of working... and you chased it anyway?This episode is that story.

 In a world racing toward AI, real human connection is your superpower.

I'm opening the doors soon to my 7-figure mastermind. Find out more and join the waitlist here so you're first to know when applications open: https://JasmineStar.com/mastermind

Ever feel like your business is outgrowing you?Like you're stuck in the daily grind, managing everyone and everything, and somehow still have no time to think big?Been there.

I didn't know how stuck I was… until I sat down with Dr. Natasha Jordan.In this powerful conversation, I share one of the most transformative leadership journeys I've ever experienced—and how Dr. Natasha, an executive coach for 7- and 8-figure entrepreneurs, helped guide me through it.We talk about:The assessment that rocked my leadership identityEmotional triggers sabotaging my growthChildhood coping becoming business habitsThe convo with Gary Vee that hit differentWhy “strong and self-reliant” can keep you stuckHow to redefine what it means to lead powerfullyThis isn't just a business episode—it's a permission slip to rise into the next version of you.Click >>PLAY

Have you ever looked around your business, your dream, your life and thought: “Who am I to be here?”Yeah. Me too.This episode is a raw, real, and honest repurposed interview from when I was a guest on the Go Getters Podcast with my southern soul sister, Kayse Morris. And we're tackling something that every single entrepreneur deals with—Imposter Syndrome.You know that voice—the one that says:You're not good enough.Someone else is already doing it.What if you fail?Who do you think you are?I've been there. And in this conversation, I share the exact mindset shift that helped me silence that voice and finally start moving forward with boldness.Instead of asking, “Who am I to…?”I began asking, “Who am I not to?”Let that sit for a moment.

There's something that feels almost criminal about saying no to a good opportunity, right?It looks great on paper, it's in alignment with your goals, the money is forecasted, the deliverables are clear, and you've even mentally committed to it… but something inside you says, “This isn't it.”That happened to me recently, and in this episode, I'm pulling back the curtain on the decision I made to walk away from a highly aligned opportunity—and why.Let me be clear: this wasn't just any opportunity. It was one we'd already factored into our 2025 revenue plan. It was a perfect fit on paper, and I'd been expecting (and prepping for) the call for months.But here's the thing… when it came time to sign the dotted line, I couldn't do it.It made no logical sense. And my COO? She was stunned.But as I explain in this episode, I believe our bodies are pattern-spotting machines. And sometimes what we call “intuition” is actually our brain detecting something off—even when we can't articulate why.So here's what I did: I sat with that feeling, but I didn't stop there. I forced myself to go find the facts to justify the feelings.Because while I don't believe in building a business on emotion, I do believe in using intuition as a prompt—and then using data to make a final decision.Inside this episode, I'll walk you through:The opportunity I turned down and why it was so hard to say noThe process I use to reverse-engineer my intuition into factsHow I define “productive vs. busy” in my daily work lifeWhy trusting yourself is the best business strategy you'll ever invest inIf you've ever felt torn between logic and gut instinct—or wondered how to tell when an opportunity is right—this episode is for you.Your goals don't require you to say yes to everything.Sometimes the most strategic move is walking away.Click >>PLAY

From bankruptcy to Buffalo Wild Wings to building a multi-million dollar paint party business—Heidi Easley's story is one for the books.

If you're feeling stretched thin in your business, running from one task to the next without making real progress—this episode is for you.I get it. You're running a business, building a personal brand, and creating content non-stop. Your days are packed with meetings, Zoom calls, and never-ending to-do lists. And before you know it, you're exhausted, running on empty.That was me. Until I made a decision that changed everything.At the beginning of 2025, I started implementing quarterly breaks—three days of full vacation, followed by two days of deep business planning. And let me tell you, it has been a game-changer.In this episode, I break down:✅ How I strategically block my time to maximize productivity✅ Why stepping away from your business is the key to seeing the bigger picture✅ The surprising benefits of journaling (even if you don't consider yourself a "journaler")✅ How my Cabo trip led to my biggest business breakthroughsThis system has helped me stay clear-headed, creative, and actually move the needle forward in my business. If you're looking for a way to prevent burnout while still scaling, this might just be the approach you need.Resources & Links Mentioned:

In this raw and real “Laying Bricks” episode, I pull back the curtain on Q1 of 2025—from launching the second round of Your Biggest Launch Ever to experimenting with podcast monetization.You'll hear why we hired alumni entrepreneurs as our sales team, how we ditched commissions and brought in pro trainers to level them up, and what that taught me about leadership and selling with heart.Plus, I share the big shifts I'm feeling in the business, the risks I'm taking, and what it looks like to play a bigger game this year.Here's an honest look at how I'm building the next version of my business—one brick at a time.Click >>PLAY>PLAY

Ever wonder how brands like Apple, Red Bull, or even Celestial Seasonings Tea have customers that basically evangelize their products? Like... they're not just customers—they're full-blown disciples. Well, friend, I've got the tea (and it's not just herbal).In today's episode, I'm sharing what I learned from a high-level business mentorship conversation about how companies intentionally model themselves after “cult brands.” We're breaking down what makes a brand cult-like (in the best way possible), and how YOU can infuse these characteristics into your business—no matter your size.I studied this so YOU don't have to spend months digging through corporate case studies. I'm distilling data from companies like Snapple, Rolling Rock, Pete's Coffee, and more to show what small business owners like us can actually do to foster that same die-hard loyalty.No, you don't need a billion-dollar ad budget. You just need intention, clarity, and the guts to be bold in your branding.We're not out here trying to be everyone's cup of tea. We're building something magnetic that resonates so deeply, people proudly wear it (literally or figuratively) on their sleeve.So if you want your audience to become voluntary advocates—cheering you on, sharing your work, and staying loyal for life—this episode is for you.Let's build that cult energy... minus the creepy robes.

As your business grows, the roles, responsibilities, and team structures that got you to where you are might not be the ones that take you to the next level.Believe me, I've been there—it's tough, it's emotional, and it's absolutely necessary.In this episode, I'm diving into the three major indicators that it's time to revisit your team structure. From market shifts to internal inefficiencies, I'll show you how to assess what's working (and what isn't), create a clear plan of action, and lead your team with transparency and confidence.Click play to hear all of this and:(00:01:00) Biggest challenges when considering team restructuring for growth(00:02:05) How market changes influence your company's needs for specific roles and responsibilities(00:07:13) Steps for identifying particular pain points in team performance(00:09:03) The importance of transparent communication and phased execution of changes within your team(00:09:03) The three main indicators that suggest a need for team restructuringListen to Related Episodes:How to Ask Questions that Get ResultsMy (Un)Sexy Strategy for Business Growth

What if everything you've ever wanted in life and business was just one mindset shift away? What if I told you the only thing standing between you and success is your subconscious limitations? Friend, today's episode is a masterclass in rewiring your brain for freedom, success, and abundance. And I couldn't think of a better person to guide us through this than the one and only Peter Crone.Peter is a mind architect who helps people reprogram the subconscious patterns keeping them stuck. His work has transformed the lives of top athletes, entrepreneurs, and leaders who want to break free from self-imposed limitations and unlock their extraordinary potential.In this conversation, we dive deep into:✔️ Why most entrepreneurs stay stuck in patterns that limit their business growth✔️ How subconscious beliefs shape our reality (and how to change them)✔️ The power of embracing ‘I don't know'—and why uncertainty is your superpower✔️ How to recognize the subconscious constraints holding you back✔️ Practical strategies to shift your mindset and unlock new possibilitiesThis episode isn't just about business—it's about who you become in the process of building your dreams. Peter is here to challenge the way you think, and trust me, you'll never see your mindset the same way again. .Click play to hear all of this and:00:00 – The one question that will change the way you approach success02:05 – Peter shares his personal journey of loss, trauma, and discovering the power of ‘I don't know'05:10 – Why most entrepreneurs unconsciously sabotage their success (and how to fix it)08:26 – How subconscious beliefs shape our business, relationships, and confidence12:15 – The ‘foundation vs. house' analogy: How to identify and shift the hidden patterns keeping you stuck15:45 – Why control is an illusion—and how embracing uncertainty leads to peace20:30 – The top reasons entrepreneurs stay stuck and how to move past them25:10 – How to start rewriting your subconscious story todayListen to Related Episodes:You're Not Stuck: How to Overcome Your Fears and Rewrite Your Identity with Lewis HowesHow to Remain Resilient in Life and Business with Bianca Juarez OthloffHow to Increase Your Net Worth by Increasing Your Self-Worth with Jamie Kern Lima

Ever feel overwhelmed trying to grow your business?Wondering when to delegate, how to stay consistent on social media, or if you really need to niche down?Oh, friend—you're not alone. And today, I'm answering your biggest business questions in this solo Q&A episode.I took to social media and asked what you wanted to know about marketing, productivity, delegation, and scaling—and wow, did you deliver! In this episode, I'm giving my unfiltered, straight-to-the-point advice on everything from social selling to staying motivated when results feel slow.Inside this episode, we cover: 

Have you ever wondered why some entrepreneurs seem to crush it every time while others feel like they're spinning their wheels? Spoiler alert: It's not luck—it's testing.Today, I'm peeling back the curtain and giving you an inside look at how two incredible entrepreneurs tackled their recent Black Friday promotions. And here's the kicker: they weren't afraid to try new strategies, even when it meant stepping out of their comfort zones.In this episode, I'm sharing why testing (not guessing) is the real MVP for marketing and conversions, the behind-the-scenes of a product-based business that 10X'd their Amazon sales, and how a service-based entrepreneur doubled her revenue with a last-minute webinar.Plus, I'll walk you through how to navigate the ups and downs of testing—and why the results are always worth it.Whether you're scaling a product line or leveling up your service-based offers, these stories will spark ideas, inspire action, and, let's be real, probably make you say, “I can totally do this.”Are you ready to stop guessing and start testing? Let's go!Click play to hear all of this and:(00:00:00) Why testing isn't just a buzzword—it's the secret sauce to entrepreneurial success(00:02:01) The key difference between a theory and a test (and why it matters for your business)(00:04:52) The essential questions you need to ask before mapping out your next big strategy(00:07:35) Why adding an educational twist to your content could unlock higher conversions(00:09:33) How product-based businesses can test, tweak, and scale smarter(00:10:33) Why Meta ads are a goldmine for customer insights, retargeting, and boosting sales(00:15:26) Managing the mindset game: How to tackle the emotional ups and downs of testing(00:33:30) The ultimate takeaways from Amanda and Abby's game-changing promotionsListen to Related Episodes:How to Ask Questions that Get ResultsCreating Content, Testimonials, and Your Next Offer | Q&AConnect With Amanda and Abbi:Bloom Owl (Amanda's Company)Abbi Kirsten Collections (Abbi's Company)

Leads. Clients. Sales. Growth. We all want them, but what's the best way to get them?Turns out, the answer isn't more hustle—it's better marketing. And in this episode, I'm breaking down the exact strategy that's changing how I attract, nurture, and convert leads in 2025.I recently attended a mastermind in Napa hosted by marketing legend Brendon Burchard, and one takeaway hit me hard: The key to marketing isn't just selling—it's creating belief, offering a better way, and building a sense of belonging.That's what we're diving into today.

Have you ever thought you were headed in one direction, only to find yourself on a completely different path? That's exactly what happened to me at the Modern Elder Academy (M.E.A.) as part of a leadership accelerator program. I went in expecting a DEEP dive into business, but what I found was something far more profound: a complete shift in the way I see personal growth and transformation.This isn't your typical “business as usual” episode—it's my personal reflection into how we grow, transform, and evolve as entrepreneurs and individuals. I'll be sharing personal stories (including that one time I went on a three-hour hike in high tops) and practical takeaways that you can apply to your business and life today.This episode is my way of keeping a promise I made years ago: to share what I've learned so you can avoid some of the mistakes I've made and grow your business with clarity and purpose!Click play to hear all of this and:(00:03:01) How a hike through New Mexico ended up not being about nature (at all) but about uncovering deeper connections and unexpected clarity(00:06:01) Biggest takeaways from the M.E.A. experience and how they reshaped the way I approach life and business(00:06:58) Why the questions you're asking yourself might be the very thing holding you back—or propelling you forward(00:08:00) The power of having a “wisdom book” as the secret weapon you didn't know you needed(00:10:40) Redefining disappointment and learning to use it as a tool for recalibrating expectations and reality(00:12:33) The concept of liminality—the in-between space where growth and clarity often begin(00:13:37) The anatomy of transformation, starting with the courageous act of letting go(00:17:09) Navigating the messy middle—the hardest yet most transformative part of any big change(00:20:25) The key ingredient for stepping into the next chapter of your life(00:24:20) The difference between a fixed mindset and a growth mindset and why it matters in transitional momentsListen to Related Episodes:How to Ask Questions that Get Results7 Pivots in Business Led to THIS MomentHow to Build Your Self Trust to Make Better Business Decisions

Have you ever felt like leadership is a lonely road? Keith Ferrazzi is here to prove otherwise.In this episode of The Jasmine Star Show, I'm sitting down with Keith—executive team coach, keynote speaker, bestselling author, and founder of Ferrazzi Greenlight—to uncover the secrets of high-performing teams, radical collaboration, and why leaders should never "eat alone." Oh, and did I mention that this conversation was so powerful that I restructured my team meetings at the start of 2024 because of Keith's work? Yeah, it's THAT good.Here's what we dive into:✔️ Why relationships are the key to long-term success in business✔️ The shift from leadership to "teamship" (and how it changes everything)✔️ How to build a culture of candor, trust, and accountability in your team✔️ The 3 biggest shifts you can make TODAY to improve collaboration✔️ How to connect with the right people—even if they're outside your current networkKeith's wisdom has shaped how Fortune 500 teams operate, and today, he's giving us an inside look at how small business owners and entrepreneurs can apply these strategies, too. Grab a pen (trust me, you'll need it!) and let's dig into this game-changing conversation.

Want to know the real reason some content gets clicked while others get ignored? It's all in the TITLE. Whether you're naming a podcast episode, YouTube video, masterclass, newsletter, or even your next big offer—how you title it makes ALL the difference.In this episode, I'm breaking down the 5 must-know strategies for crafting titles that stop the scroll, attract your dream audience, and ultimately drive sales.These aren't just ideas—I've tested them in my own business, my podcast, and my YouTube channel, and I'm spilling everything so you can use them, too!Click play to hear all of this and:(00:00:38) Why benefit-driven titles attract more clicks(00:01:54) The right way to use keywords without sounding robotic or gimmicky(00:03:40) How to frame your titles positively to inspire action(00:05:23) My go-to title formulas(00:06:10) Real-life before-and-after title makeovers so you can avoid the mistakes I've made

Have you ever wondered how a single moment of frustration could transform into a lifelong loyalty? In today's episode, we're diving into how to turn even the messiest client moments into opportunities to build trust and strengthen relationships.(Yep, even when everything feels like it's hitting the fan, there's a way to turn it around!)I'll share the surprising power of the service recovery paradox, some real-life lessons (like the time I accidentally double-booked a wedding client—yikes!), and practical strategies you can start using today to handle client hiccups with confidence and grace.Whether it's a missed expectation or a full-blown mistake, how you handle it can make all the difference.Click play to hear all of this and:(00:00:00) The service recovery paradox and its impact on customer satisfaction(00:02:29) The inevitability of client issues and the importance of response(00:03:31) My 4-step framework for assessing client problems and mending relationships(00:04:30) The first step in the framework is all about focusing on understanding the issue(00:04:30) Step two is about evaluating the client relationship to determine if it's worth salvaging(00:04:30) Step three and the importance of setting clear expectations moving forward(00:05:29) Step four and the power of trusting your gut in deciding whether to continue the client relationship(00:06:24) My personal experience with a challenging client experience and the importance of making amendsListen to Related Episodes:How to Create Team Systems and Operations That Simplify Scaling and GrowthHow to Identify and Lead A, B, and C Players for Business SuccessHow to Become a Better Speaker and CommunicatorHow to Build Long-Lasting Client Relationships in Business

Ever felt like you're constantly hustling but still not getting the traction you want? Been there, done that, got the t-shirt.In this episode, I join Alex Sanfilippo, founder of PodMatch, for a raw and real conversation about finding clarity in your business, podcast, and content strategy.Too often, we get caught in the hamster wheel of "more." More followers. More downloads. More visibility. But what if true success isn't about more—but about being clear on who you serve and how you show up?Alex and I break it down in a simple 4-part framework:✔️ Internal Clarity – Knowing what you want and why.✔️ External Clarity – Clearly identifying who you serve.✔️ Projected Clarity – Communicating your message the right way.✔️ Perceived Clarity – Making sure others see you the way you want to be seen.Along the way, we drop hard-earned lessons, real-life struggles (hello, podcast rankings obsession!), and practical steps to simplify your strategy, avoid burnout, and grow with purpose.Whether you're a business owner, podcaster, or content creator, this episode will challenge you to get clear on what really matters—so you can ditch the overwhelm and focus on what actually moves the needle.

Let's get real for a moment—how often do we see marketing that leans on fear, pressure, and scare tactics? It's all about the “buy now or else” vibes. But what if there's a better way?In this episode, I'm flipping the script and diving into possibility marketing—an approach that inspires action by showcasing what's possible for your audience.I'll share my personal story (including some cringe-worthy moments with cayenne water cleanses—spoiler alert: don't do it!) and how shifting from fear-based messaging to possibility-driven storytelling can transform the way you connect with your customers.Click play to hear all of this and:(00:00:35) Why inspiring clients is more effective than scaring them into action(00:01:57) My personal struggle with weight and the negative impact of fear-based messaging(00:05:36) My three-step framework for possibility marketing(00:07:44) How to audit your content from your ideal client's perspective to inspire action

Have you ever thought about the perseverance it takes to keep going, even when the journey feels impossibly tough?Today I'm sharing one of the most reflective episodes yet—a deep dive into the lessons that shaped my 2024 and the people who had the biggest impact on my year.This isn't just a highlight reel. It's about grit, growth, and the gold we're all searching for amidst the dirt.This episode is personal, it's real, and it's for anyone who needs a little encouragement to keep digging for the gold in their own life.Click play to hear all of this and:(00:00:50) Why I decided to reflect on the people who significantly impacted my life and business in 2024(00:01:39) Insights from my experience with Gary Vaynerchuk, focusing on perseverance and authenticity(00:06:01) My perspective and commitment to my goals moving forward(00:06:58) Learnings from my mentor, Susan Sierota, who believes in me even when I doubt myself(00:07:47) The 3 coaching styles that made a big difference for me this past year(00:08:30) How Susan's time audits helped optimize my productivity(00:10:58) Meeting Alex and his help in realizing that God was trying to get my attention(00:16:31) The power of looking for gold amidst challenges(00:19:00) The importance of going inward for personal growthListen to Related Episodes:How to Get Attention and “Embrace the Dirt” for Long-Term Success with Gary VaynerchukStrategies that Have Transformed My Business with (My Coach) Susan Sierota

Have you ever wondered how much of your communication happens without saying a word? In today's episode, I'm chatting with Blake Eastman, founder of The Nonverbal Group, behavioral researcher, former professional poker player, and absolute genius in understanding human behavior.Blake has a unique talent for unpacking the nuances of human interactions, helping you not just become a better entrepreneur but also a more connected and effective leader.Together, we explore how nonverbal communication can transform the way you build trust, close sales, and lead with confidence. Plus, Blake reveals the biggest complaint employees have about their bosses—and how to fix it.This conversation goes beyond body language—it's about stepping into your most aligned, impactful self in every interaction, whether on a webinar, in a virtual team meeting, or during a sales call.If you've ever felt unsure about how you present yourself as a leader or how to foster deeper connections in business, this episode will leave you inspired and ready to take action!Click play to hear all of this and:(00:03:49) How nonverbal cues can become your secret weapon to build trust and close more sales(00:04:27) How to spot key nonverbal signals when hiring the right talent(00:10:44) The secret that separates effective sales calls from the ones that miss the mark(00:13:19) Why authenticity is your superpower for winning more sales(00:16:58) The link between self-worth and selling—and why it's about more than your pitch(00:21:25) The biggest lessons poker can teach you about strategy and decision-making(00:30:05) Values vs. principles—and why principles might be the better focus for your business(00:44:56) How to make quick hiring decisions when they're necessary but not ideal(00:48:12) Nonverbal cues that reveal trustworthiness in candidates when hiring(00:48:51) How to evaluate fit during interviews and decide if a candidate complements your team(00:59:09) Contextual vs. literal communication styles—why understanding the difference is crucial for team dynamics(01:02:11) Why detailed responses matter for fostering better communication on your teamListen to Related Episodes:How to Create More Meaningful Relationships in BusinessHow to Become a More Effective Leader [Growth Challenge: Day 3]How to Create Team Systems and Operations That Simplify Scaling and GrowthConnect With Blake Eastman:Instagram: @blake_eastmanWebsiteNewsletter: https://nonverbalgroup.com/newsletterFor full show notes, visit jasminestar.com/podcast/episode517

Have you ever hired someone with all the best intentions, only to realize things aren't going as planned? Trust me, I've been there—and I know how hard it can be to navigate those moments as a leader.In this episode, I'm pulling back the curtain on how I approach those uncomfortable (but necessary!) conversations with team members. I'll share my four-step framework for crafting effective performance reviews—the exact system I wish I had when I first started building my team.If you're dealing with underperformance, wondering how to have that talk, or just looking to sharpen your leadership skills, this episode is packed with real-life examples and actionable tips to help you make confident decisions that feel both firm and fair.Click play to hear all of this and:(00:00:26) My experience with hiring and the importance of having clearly defined roles and expectations from the beginning(00:00:56) How to evaluate the first 30 days of a new hire's performance and when to make the decision to implement a performance improvement plan (PIP)(00:02:54) Why you need to have an open conversation regarding performance(00:04:43) How to adapt a performance improvement plan based on personal circumstances(00:08:20) How employees' responses to feedback can indicate their commitment to growth and the organization(00:10:02) Why you need to hold employees accountable to reinforce growth and development expectations

→ Join my LIVE course experience, Your Biggest Launch Ever, NOW before doors close on February 4, 2024 at 5pm PT: **biggestlaunchever.com** ←Content creation can feel overwhelming—like a never-ending to-do list that doesn't always deliver results. But here's the truth: when you align your content with a clear strategy and a strong purpose, it becomes your most powerful business tool.In today's episode, I'm thrilled to introduce you to Tallene and Sirak—two brilliant entrepreneurs who turned their passion for helping the PCOS community into a thriving business. They've mastered the art of showing up consistently, overcoming self-doubt, and creating systems that make content feel effortless (and effective).We're breaking it all down: from the mindset shifts that made the biggest impact to the nitty-gritty of their content strategy. This conversation is packed with actionable tips and insights to help you create content that connects, converts, and grows your business.Click play to hear all of this and:(01:39) Meet Tallene and Sirak—a powerhouse duo in content creation and business(03:13) What does relatable content really mean and how to turn it into a thriving community(05:15) The game-changing power of video content(06:27) Overcoming self-doubt and leaning into authenticity(08:30) How the pandemic reshaped their business and sparked new opportunities(10:21) Making a bold career leap to go all in on the business(14:03) Why batching content is THE ultimate efficiency hack(17:01) Organizing content ideas into buckets to streamline your strategy(19:08) Recording 12 pieces of content in a day? Yes, it's possible(22:29) How to stay agile as algorithms evolve(29:00) Content that grows your business versus content that grows your brand(30:05) Navigating the highs and lows of creating content with your partner(36:47) Mastering the first three seconds: how to hook your audience instantly(43:30) The ROI of content creation and why it's always worth the effort(44:38) Connection over followers: what truly drives conversionsListen to Related Episodes:How I REALLY Feel About Creating Content in Public [6 min]How to Create Content That Removes Objections and Increases Your SalesCreating Content, Testimonials, and Your Next Offer | Q&AConnect With Tallene & Sirak:Instagram: @pcos.weightlossWebsite: https://www.pcosweightlos.orgFor full show notes, visit jasminestar.com/podcast/episode515Do you have a digital offer and want to make SERIOUS sales online with it?I want to save you TIME and FRUSTRATION and show you the EASY way to launch your offer so that it makes sales right away.I only open the doors to my live course experience, Your Biggest Launch Ever, once a year and they are OPEN RIGHT NOW.Learn more here: https://biggestlaunchever.com

→ Join my LIVE course experience, Your Biggest Launch Ever, NOW before doors close on February 4, 2024 at 5pm PT: **biggestlaunchever.com** ←Ever feel like balancing your personal life and business goals is a never-ending tug-of-war? Same. But here's the thing—it doesn't have to be.That's exactly why I recorded this episode—to pull back the curtain on how I map out my year, align my goals, and prioritize what truly matters without losing sight of what I love most.This time, I'm bringing you along on my recent business planning retreat in the breathtaking Park City, Utah. And let me tell you, it wasn't just about setting big goals—it was about merging personal aspirations with professional dreams in a way that feels authentic and doable.From building snowmen with my family to hashing out bold strategies with my team, I'll share the lessons, frameworks, and honest conversations that have reshaped how I approach yearly planning as a founder, a leader, and (let's be real) someone still figuring it all out.Click play to hear all of this and:(00:02:29) How my COO and President bring the perfect mix of systems, strategy, and heart to our business planning sessions(00:05:21) Warren Buffett's 25-5 rule: the game-changing prioritization method that's reshaping how we work smarter, not harder(00:06:10) The magic of focusing on just five key initiatives—and how it's transformed our approach to scaling(00:08:02) Why building your business like a marathoner (not a sprinter) is the secret to long-term success(00:11:31) The inside scoop on our exciting new offer designed for ambitious entrepreneurs ready to take things to the next level(00:13:14) Why redefining core values isn't just about words—it's about building an organization you're proud to lead(00:18:27) A candid and heartfelt team conversation that brought clarity, connection, and big-picture alignment to our goalsListen to Related Episodes:Quarter 3 Review: Laying Bricks for BIG Lead AcquisitionsEavesdrop on a Private Call with Me and My Business MentorFor full show notes, visit jasminestar.com/podcast/episode514Do you have a digital offer and want to make SERIOUS sales online with it?I want to save you TIME and FRUSTRATION and show you the EASY way to launch your offer so that it makes sales right away.I only open the doors to my live course experience, Your Biggest Launch Ever, once a year and they are OPEN RIGHT NOW.Learn more here: https://biggestlaunchever.com

→ Join my LIVE course experience, Your Biggest Launch Ever, NOW before doors close on February 4, 2024 at 5pm PT: **biggestlaunchever.com** ←In this episode, we're getting down to business—literally. I'm pulling back the curtain on the secrets to creating a digital offer that doesn't just sell…but sells BIG.Here's the deal: Whether you've tried selling before and felt discouraged by the results, or you're dreaming about creating an offer but don't even know where to start, this episode will give you exactly what you need to move forward with clarity and confidence.Because here's what I know: Anyone can make money online with just two things: a truly irresistible offer and a proven, repeatable plan to sell it.And the best part? You don't need special skills or a huge following to make it happen.I'll show you how to create an offer that's so good, people can't wait to hand you their credit card. Then I'll teach you how to use my Repeatable Revenue Plan to sell it over and over again—predictably, consistently, and with way less stress.Click play to hear all of this and:

→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←Ever wondered what it's like to build, sell, and then buy back your own company?You're in for a masterclass in resilience, strategic planning, and personal growth with today's guest, Cathryn Lavery.Cathryn is the powerhouse behind BestSelf Co., a brand that revolutionized goal-setting with its innovative journals.In this episode, we dive into her journey—from crowdfunding her first journal and raising over $300K in just a month, to navigating embezzlement, partnership struggles, and ultimately selling and re-acquiring her business.Click play to hear all of this and:(00:04:30) The one thing you need to build before launching a successful crowdfunding campaign.(00:06:04) How to set up rewards to keep your crowdfunding campaign simple.(00:07:24) How backers can supercharge your campaign.(00:08:46) The details of Cathryn's first crowdfunding victory.(00:10:58) How to navigate the game of logistics after a successful crowdfunding campaign—because the hard part comes next.(00:12:51) The key to setting up your timelines and delivering on customer expectations.(00:13:31) How to know when it's time hire help.(00:16:03) How Cathryn got invited to Tony Robbins' event?(00:17:01) What Cathryn learned during her experience in Fiji with top mentors.(00:19:16) The marketing strategies you need to implement to accelerate your scaling process.(00:19:59) How to innovate in a category packed with competition.(00:28:07) Why being a problem-based company trumps being product-focused.(00:28:47) What happens when business partnerships go south.(00:34:22) Bouncing back after uncovering embezzlement. Cathryn details the legal battle and how she fought to protect her company.(00:42:03) What happens after you sell your business. Cathryn opens up about the personal projects she took on and the shift in her mindset.(00:46:20) Why Cathryn decided to take back the reins at BestSelf.(00:49:57) How AI is helping Cathryn streamline her business operations in ways that save time and money.Listen to Related Episodes:Creating Brand Loyalty, Social Media Virality, and User-Generated Content with Michelle Cordeiro GrantHow to Identify and Lead A, B, and C Players for Business SuccessConnect With Cathryn:Instagram: https://www.instagram.com/cathryn.lavery/Check out BestSelf (Use Code JASMINE for 20% off): https://bestself.co/For full show notes, visit jasminestar.com/podcast/episode512Have you ever wanted to make money selling a digital offer like a PDF, a course, a membership or even a higher ticket coaching offer online?I'm hosting a >>FREE live event

Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitalofferThis series has become a listener favorite, and to be honest, it's one of my favorite episodes to create each quarter! There's something about pausing to reflect on the wins, the setbacks, and the moments that shaped the journey—it's like capturing the messy beauty of growth in real-time.Today is no different. This is my fourth "Laying Bricks" episode, and I'm taking you behind the scenes of 2024 to show you exactly how I'm building the foundation for an incredible 2025. We're talking transparency, hard-earned lessons, and the real (sometimes unglamorous) work that goes into building something BIG.Consider this your open invitation to see the process—the small steps, the bold risks, and the trust it takes to believe that every single brick matters. Let's get into it!Click play to hear all of this and:(00:01:49) What inviting 20+ seven-figure entrepreneurs into my home taught me about team structure, scaling systems, and embracing the messy, beautiful reality of growth(00:05:49) Three game-changing takeaways from the mastermind that could spark your next bold business move(00:07:53) Systems are the secret sauce. Let's talk about why clear, scalable processes are the ultimate growth hack for your business(00:10:10) My trip to Jackson Hole for a mastermind with a male-dominated group revealed unexpected lessons and fresh perspectives(00:12:21) Collaboration is a growth multiplier. Here's how working with others opens doors to resources and opportunities you might not see coming(00:13:21) Why creating content isn't just a nice-to-have—it's your superpower for standing out in a crowded market(00:16:17) Mentoring for the Inc. Magazine and UPS Small Business Challenge wasn't just about helping others—it was about reflecting on my own growth too(00:20:34) How one strategic text message led to a pivotal meeting with Natalie Dawson, proving that courage and intentionality pay off(00:24:43) Watching and learning from industry leaders at the High Level Summit and how it inspired new ideas for scaling and innovation(00:26:29) How stepping onto the stage at Pasadena City College pushed me to think bigger about the future of work and my role in shaping it(00:32:50) Learning from Brendan Burchard's event in Napa: How marketing, funnels, and long-term strategy play a role in building a thriving business(00:33:45) My strategic content plan for a MASSIVE launch and why starting early makes all the difference (hint: it's all about breathing room and impact)(00:38:47) The magic of our leadership retreat in Deer Valley and how it brought crystal-clear focus to my 2025 goals(00:42:30) Why blending personal and professional goals for 2025 unlocked clarity, alignment, and excitement for the year ahead(00:44:17) My 2025 mantra: flow. Let's talk about embracing the unexpected with grace, adaptability, and a whole lot of faithListen to Related Episodes:Quarter One Review: How I'm “Laying Bricks” to Build Relationships and Open Up New OpportunitiesHave you ever wanted to make money selling a digital offer like a PDF, a course, a membership or even a higher ticket coaching offer online?I'm hosting a >>FREE live event

→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←Today, we're diving into one of my favorite game-changing strategies for launching: collaborations.Lemme share a lesson that took me years to learn: partnering with the right people can take your launch from meh to mind-blowing.In this episode, I'm sharing everything you need to know about collaborations—what makes them powerful, how to find the right partners, and how to ensure it's a win-win for everyone involved.If you're launching a course, a membership, a product, or anything that needs attention, collaborations are the fastest way to expand your reach, build credibility, and close more sales.Click play to hear all of this and:(00:02:52) How partnerships can explode your reach, build trust, and make your launches pop(00:03:50) How to decide the goal for your collaboration (it could be visibility, credibility, or sales)(00:04:50) My go-to strategies for using collaborations to amplify visibility and buzz(00:09:41) Creative ways—like bonuses and giveaways—to turn collaborations into conversions(00:14:57) How to choose collaborators whose audience aligns with yours(00:16:01) Ready to reach out? Here's my go-to approach, whether you're pitching a stranger or sliding into a friend's DMs(00:17:58) How to set clear expectations and defined roles to ensure a smooth, seamless collaboration(00:19:03) My process of categorizing potential collaborators to make your outreach is super strategic(00:20:04) My top techniques for staying aligned and making partnerships productive(00:21:07) How to track KPIs to ensure your collaborations are more than just feel-good momentsListen to Related Episodes:He Spent $2 on a Million Dollar Business with Eric SiuNetwork and Collaborate to Scale Your Business Faster with Rebecca MinkoffFor full show notes, visit jasminestar.com/podcast/episode510Have you ever wanted to make money selling a digital offer like a PDF, a course, a membership or even a higher ticket coaching offer online?I'm hosting a >>FREE live event