POPULARITY
2 episodes with lkr social media
2 episodes with lkr social media
2 episodes with lkr social media
2 episodes with lkr social media
Send us a textThis week, join Natasha & Laura Roeder as they talk about building a business on part-time hours and being intentional with your time. About Laura: Laura Roeder is a lifelong entrepreneur and founder of several multi-million dollar bootstrapped companies. She is a founder of Paperbell, CoachCompare, MeetEdgar, Marie Forleo's B-School, and LKR Social Media.Laura was named one of the top 100 entrepreneurs under 30 and has spoken about entrepreneurship at the White House.Laura believes in supporting entrepreneurship around the globe. She has travelled to South Africa as part of the Virgin Unites Branson Centre of Entrepreneurship where she offered guidance to budding entrepreneurs, and has spoken to students at the University of Southern California and Loyola Marymount University.You can reach Laura here: https://lauraroeder.com/In this Episode: Laura's Productivity System: https://lauraroeder.com/my-top-to-bottom-system-for-running-a-7-figure-bootstrapped-business-part-time-14d4bf577d33To get in touch with Maria:Download the "Take the Grind Out of Your Work" free workbook: restovergrind.com/save-timeBook a free consult call: restovergrind.com/work-with-me Email: info@restovergrind.comInstagram and TikTok: @rest_over_grindTo get in touch with Natasha: Instagram: @natashatekeste Website: natashatekeste.com
Business Hacks to improve your client experience and enhance your coaching business.These three hacks will help improve your coaching client experience and increase your professionalism.Think Like A Shop-Streamline Your Payment ProcessesThis may sound like a small change, but thinking like a shop can be a foundational change that elevates your client experience. Many coaches provide their services and then send an invoice later. This can lead to needing to follow up again and again and even needing to talk about an unpaid invoice during your coaching call, which is not what you want to spend your coaching calls discussing. Switching to a payment software or link that has clients pay and then schedule a call helps to take the uncomfortable process of following up about invoices out of the equation. It keeps things clear about what has been paid and what sessions were used.Let's raise the bar in the coaching industry by providing this improved client experience. Be clear about what you offer, give your clients an easy checkout, and have a clear process that tracks your client sessions without you needing to manage to add updates.Embrace Professional Scheduling ToolsUsing an automated scheduling tool or sending a calendar invite helps improve communication with your clients and enhances the client experience.If you spend time on these little things like manually sending email reminders, it is good to ask yourself what kind of business you are creating. If you are going to create a business, make it worth your time and make it worth your client's time. When your clients hire you, you are going to scoop them up. Let them know you've got them and will take care of whatever they need.Enhance the Onboarding ProcessYour onboarding process sets the tone for your client's journey with you. When you have a well-organized and clear onboarding process, you immediately bring your client experience up to a 10. You can establish trust and build a relationship right from the beginning. When you have your first session, your client can fully open up because you have already created a safe and trusting space.About LauraLaura Roeder is a lifelong entrepreneur and founder of several multi-million dollar bootstrapped companies. She is a founder of Paperbell, CoachCompare, MeetEdgar, Marie Forleo's B-School, and LKR Social Media. Laura was named one of the top 100 entrepreneurs under 30 and has spoken about entrepreneurship at the White House. Laura believes in supporting entrepreneurship around the globe. She has travelled to South Africa as part of the Virgin Unites Branson Centre of Entrepreneurship where she offered guidance to budding entrepreneurs, and has spoken to students at the University of Southern California and Loyola Marymount University.Connect With LauraConnect with PaperBell28 Real Packages from Real Coaches Access Full Show notes and all links
What are you deliberate about in your life?What does living deliberately mean to you?Would you say that you're a deliberate person? Would those who know you say that you are deliberate in how you live your life and lead?Living deliberately can be a real challenge, especially when we're constantly dealing with unexpected issues and navigating through the many crises in our world. The pace of life is so fast, it often feels impossible to slow down and reflect before taking action.But there's something deeply important about being deliberate if we want to cultivate life, work, and relationships that align with our values. It is messy, awkward, and challenging, but it is so worth it.Today's guest has built a career that serves her personal needs, values, interests, and skills through deliberate action, even when it flies in the face of conventional wisdom about entrepreneurship. Our guest today, Laura Roeder, is a true inspiration. She's a lifelong entrepreneur and the founder of several bootstrapped companies that have each reached multi-million dollar status. Her ventures include Paperbell, CoachCompare, MeetEdgar, Marie Forleo's B-School, and LKR Social Media. She's been recognized as one of the top 100 entrepreneurs under 30 and has shared her insights on entrepreneurship at prestigious venues like the White House, the Virgin Unites Branson Centre of Entrepreneurship, the University of Southern California, and Loyola Marymount University.Listen to the full episode to hear:How Laura's desire for time freedom has impacted her decision-making as a business ownerHow launching a business immediately before having her first child fundamentally changed the way Laura has run every venture sinceWhy leaders need to let go of the belief that they can't teach someone else to do what they do How owning up to your mistakes and the steps you've taken to fix them builds trustHow Laura has navigated her desire to work and to lead after selling a company for a life-changing amount of moneyLearn more about Laura Roeder:BlogPaperbellInstagram: @bypaperbellLearn more about Rebecca:rebeccaching.comWork With RebeccaSign up for the weekly Unburdened Leader Email.Resources:The One Thing: The Surprisingly Simple Truth about Extraordinary Results, Gary KellerNo, Wealth is Not a Measure of Value CreationExit Interview: The Life and Death of My Ambitious Career, Kristi CoulterFlorence and the MachineLove is BlindSaved by the BellWaking Up
Automating your Coaching Business using Paperbell with Laura Roeder On this week's episode, IGC Coaching School's CEO Olivia Chapman sits down with Laura Roeder, the founder of Paperbell, the all-in-one automated software made for Coaches. Laura is a lifelong entrepreneur and founder of several multi-million dollar bootstrapped companies. She is also a founder of CoachCompare, MeetEdgar, Marie Forleo's B-School, and LKR Social Media. Laura was named one of the top 100 entrepreneurs under 30 and has spoken about entrepreneurship at the White House. Laura believes in supporting entrepreneurship around the globe. She has traveled to South Africa as part of the Virgin Unites Branson Centre of Entrepreneurship where she offered guidance to budding entrepreneurs, and has spoken to students at the University of Southern California and Loyola Marymount University. QUOTABLES: "Our culture tends to teach men that their value to the world is in making money. For women, it's the opposite. I think it's a blessing to not have grown up with the idea that financial value is your only value...I value my company. I value my family. I value my friendships...I'm not willing to sacrifice everything for my work." ACTION ITEMS: Get your FREE Paperbell Account here. Reflect on what the right path is for you when it comes to the lifestyle you want in your life. Set a goal for your coaching business based on your lifestyle choice. How many clients do you want and need to achieve that lifestyle? Set up your automation in Paperbell to start onboarding your first - or next - client. Need assistance in building a coaching program? Check out our video on how to do that using Paperbell here. FREE IGC RESOURCES: SCALE YOUR SKILLS: Want to learn more about our upcoming April 23rd event "Scale Your Skills" and how you can scale your skills in your coaching business? Book a FREE Business Strategy Session here. HOW TO RUN A COACHING SESSION AND SAMPLE LIFE COACHING SESSION IN 7 MINUTES: Team IGC guides you through running your first coaching session from start to finish, and then gives you an example in under 7 minutes on how to apply all of the steps to ensure your guiding your clients to accomplishing their goals. GET HIRED NOW! Access the free workbook and full workshop led by Liv and Sam by clicking the link here. You'll learn the who, what, where, when and why of getting hired quickly as a life coach, with walkthrough guidance and real-life examples of how to make it happen. CONNECT: CONNECT WITH LAURA: @laurakroeder | @bypaperbell Follow Laura on Instagram | Learn more about Paperbell here CONNECT WITH OLIVIA: @thelivchapman Follow Olivia on Instagram | TikTok | LinkedIn Work with Olivia: https://www.innerglowcircle.com/liv CONNECT WITH IGC: Find your purpose, live it, and get paid with Inner Glow Circle, an ICF Accredited life coach school for women, by women: innerglowcircle.com To find out more about IGC's financing options, email: finance@innerglowcircle.com Like what you're hearing? Connect with us on social media! IG | @innerglowcircle - instagram.com/innerglowcircle FB | @innerglowcircle - facebook.com/innerglowcircle --- Send in a voice message: https://podcasters.spotify.com/pod/show/sixfigurecertified/message
Today I've invited my client, Laura Roeder, onto the podcast to talk about business, entrepreneurship, mindset coaching, and using tools that make your business easier. Laura is a successful serial entrepreneur, having started, grown, and successfully exited multiple companies that are still operating successfully today. And, she grew each business by doing things her way and challenging conventional business advice and norms for how things should be done. One of the norms she has challenged is the way she built and works with her team. Among many things, it enabled her to essentially take six months off from her business to travel with her family, while still growing the business.Our chat is packed with insight into how Laura approaches her businesses, and tips that you can apply in your own business, regardless of industry. I think you're really going to enjoy this look into a successful serial entrepreneur's brain and find several things you can apply to your own business today. Laura Roeder is an experienced entrepreneur who began running her own business at 22. She was named one of the top 100 entrepreneurs under 30 in 2011, 2013, and 2014. Laura is a co-founder of the LKR Social Media course, MeetEdgar, and Marie Forleo's B-School. In 2020, she also co-founded Paperbell, a tool designed to help coaches and consultants streamline various processes within their practice. Laura loves traveling and reading memoirs. She is married with two kids. To learn more or work with Sarah: sarahnemecek.comConnect with me on LinkedIn and tell me what your biggest takeaways are from each episode or how you're applying the work in your own life and business.
What type of business would you build if you no longer needed the money? After a life-changing exit from her previous company, Meet Edgar, Laura Roeder's answer: a fun one. She is now more focused than ever on building a business that is bootstrapped, agile, asynchronous, joyful for all involved, and powered by part-time team members who love what they do. In this conversation, we discuss why Laura downshifted from a structure with 30 full-time employees to one that's leaner, saying no to the Business Ops Police, the perks of part-time team members (for you and them), and why “winner take all” markets are a myth. More About Laura: Laura Roeder is a lifelong entrepreneur and founder of several multi-million dollar bootstrapped companies. Her current two focuses are Paperbell and CoachCompare; prior to that, she built and sold MeetEdgar, co-founded Marie Forleo's B-School, and ran LKR Social Media.
I’m Laura Roeder, the former joint founder and CEO of MeetEdgar and now PaperBell. Since I was 22, I’ve been an independent entrepreneur. I’ve always felt most at home in the small business community, and that’s why I’ve always been focused on giving other entrepreneurs the tools they need to be totally independent. In 2009, I founded LKR Social Media, where I taught business owners how to harness the power of social media marketing and create their own online fame. I was named one of the top 100 entrepreneurs under 30 in 2011, 2013, and 2014, and I even spoke about entrepreneurship at the White House! (My weekly newsletter of social media tips, guides, and news has grown to over 100,000 readers, too, if you wanna check that out.) https://paperbell.com/ https://lauraroeder.com/ https://meetedgar.com/ Here are some of the questions we going to be asking Laura during the interview #1 - Can you give the audience some of the biggest problems you faced connected to growing MeetEdgar? #2 - Some people have remarked that selling a business is in some ways more stressful than building up a successful business would you agree with this and what was it like selling MeetEdgar? #3 - You now running PaperBell connected to helping coaches what does it do and why did you think this was a good market segment to attack? #4 - What have been some of the biggest surprises you have faced connected to growing PaperBell which you didn't expect? #5 - Do you think it's got easier or harder to start and grow and successful online business? #6 - You are part of the mentoring team on TinySeed what are some of the most interesting startups that you have recently been advising?
We became entrepreneurs so that we can do the work that we love. If you're going to have a crappy job and be miserable, have a regular old jobby job! There is no reason that you have to build a business model that makes you miserable. A lot of people want to get out of doing client work because it's a model that they don't love or they have just gotten tired of it. There is no shame in looking for a change. And for some, teaching online courses is just the change that they are looking for–a way to start fresh and rediscover the love that brought them to coaching in the first place. Today, we are continuing our series of conversations with 6 and 7-figure coaches about how they got their first paying client and what they would do differently today. And this episode is a little different: I'm talking with the founder of Paperbell Coaching Software, Laura Roeder. Laura is a lifelong entrepreneur and founder of several multi-million dollar bootstrap companies – MeetEdgar, Marie Forleo's B-School, and LKR Social Media. Here's the thing: Laura didn't get started coaching. She started as a web designer and realized that coaching and consulting on social media was a better model for her than running a design agency. But she didn't choose a conventional coaching path. Instead, she discovered online courses and the rest, as they say, is history. Or rather, the rest is in this episode of Coach Pony! By simply following a business path that excited her she has been able to build a business model that she loves. Listen to the full episode to hear: How a client in the fashion industry led her to discover the world of online business courses How Laura has built up an audience through guest posting, blogging, newsletters, and social media How Laura's lowest moment as an entrepreneur involved trudging through blizzards to brave chamber of commerce meetings What Laura sees as the top pitfalls with online courses and membership sites Book Recommendations: The Road Less Stupid by Keith J. Cunningham. Einstein's Dreams by Alan Lightman To learn more about Laura Roeder: Paperbell Coaching Software Twitter @lkr MeetEdgar Marie Forleo's B-School LKR Social Media To learn more about Christie Mims: FREE 26-Page Guide On How to Land Your First Clients Coach Pony The Revolutionary Club Instagram @christiecoachpony And if you have some chocolate worth reviewing on the show, we are easily bribed! You can send it to us at - Christie Mims, 3630 High Street, #19286, Oakland, CA 94619
A personal and honest chat with lifelong entrepreneur Laura Roeder. We cover failure, self-awareness and even motherhood... and of course, her new endeavour the incredible Paperbell tool for online coaches. Laura Roeder is the founder of several multi-million dollar bootstrapped companies, including MeetEdgar, Paperbell, Marie Forleo’s B-School, and LKR Social Media. Laura was named one of the top 100 entrepreneurs under 30 and has even spoken about entrepreneurship at the White House. For all the details, go to merilyn.com
Meet Laura Roeder, founder and CEO of MeetEdgar and Paperbell. Since the age of 22, Laura has been an independent entrepreneur and always felt most at home in the small business community, and that's why she has always been focused on giving other entrepreneurs the tools they need to be totally independent. In 2009, she founded LKR Social Media, where she taught business owners how to harness the power of social media marketing and create their own online fame. Laura was named one of the top 100 entrepreneurs under 30 in 2011, 2013, and 2014, and even spoke about entrepreneurship at the White House! In 2014, she launched Meet Edgar, a tool designed to make it easier than ever for marketers to share their best evergreen content on social. Now Meet Edgar's helping thousands of users manage their social media.
Laura Roedner is the Founder and CEO of MeetEdgar.com. They created Edgar in 2014 so that professionals could manage their social media with more consistency and in less time. In 2009, she started LKR Social Media, where she created online courses that taught thousands of entrepreneurs and small business owners how to take their social media marketing into their own hands. There weren’t any social media tools that would save your updates after posting them, or post them more than one time automatically! So she said, fine, we’ll just make one ourselves – and in 2014, they brought Edgar to life. In this episode, Michelle and Laura will talk about Edgar and how he operates. Laura also pointed out that we have platforms that's completely free where we can post awesome content for multiple people to see so entrepreneurs should take advantage of free platforms where they can market or advertise their businesses. Let's listen and get golden nuggets as they discuss about Edgar, automation and the world of Social Media. We will also know how to work smarter not harder. You will learn: How to work smarter Edgar How to do Social Media Marketing on your own Connect with Laura: Website: https://meetedgar.com/ Free 1 Month Coupon Code: PODCAST Twitter: LKR Facebook: https://www.facebook.com/MeetEdgar/ Instagram: https://www.instagram.com/meetedgar/ Book: The Road Less Stupid - Keith Cunningham Connect with Us: Our Website: http://awesomeoutsourcing.com/podcast/ Apple Podcast: https://apple.co/3h0EaJE Facebook Page: https://www.facebook.com/AwesomeOutsourcing Thank you so much! Please don't forget to Like & Subscribe!
#055 — Fitting Your Business Around Your Life People will tell you that the early days of your startup will require 80-hour work weeks, that you won’t see your friends and family. But here’s the thing: You always have a choice. If there’s 80 hours-worth of work to be done, you can slice that up into two weeks. Or rather than doing it all by yourself, two or three people can work together. Laura Roeder founded her startup, Meet Edgar, while she was pregnant. She took three months off during Edgar’s first year—and came back part-time for the first year of her son’s life. Laura chose entrepreneurship because of the freedom and flexibility it affords her to choose sane work hours and make time for her family. Today, Laura joins me to share her parallel parenting and startup journey. She explains why she chose to self-fund Meet Edgar and the benefits of the SaaS model. I ask Laura about her company’s parental leave policy, and she describes the boundaries around work hours she has set for herself AND her team. Listen in as Laura gets real about how parenting didn’t come naturally to her and get her advice for aspiring entrepreneurs. FULL SHOW NOTES Get the complete show notes with episode quotes, photos, and time stamps at http://www.startuppregnant.com/055. EPISODE SPONSOR & SPECIAL OFFER Thank you to the sponsor of this episode: Acuity Scheduling. Acuity functions as an online assistant, helping to organize your schedule and collect client information. Take advantage of Acuity’s 45-day free trial for Startup Pregnant listeners at https://acuityscheduling.com/startuppregnant. All of our sponsor offers are available on our website for you to grab the perks and discounts offered to podcast listeners: http://startuppregnant.com/sponsors. LEARN MORE ABOUT LAURA ROEDER Laura Roeder is the founder and CEO of the social media automation tool Meet Edgar. Laura started freelancing at 22, and she founded LKR Social Media in 2009 to teach business owners how to harness the power of social media marketing. She was named one of the top 100 entrepreneurs under 30 three times—in 2011, 2013 and 2014. Laura launched Edgar in 2014, and the startup hit $1M in revenue within 11 months. Today, Edgar helps thousands of subscribers share their best evergreen content on social, and the company is worth $4M. Laura’s Website Laura on Twitter Meet Edgar RESOURCES MENTIONED IN THIS EPISODE Option B by Sheryl Sandberg and Adam Grant THE STARTUP PREGNANT PODCAST & HOST Startup Pregnant Startup Pregnant Newsletter Email hello@startuppregnant.com Startup Pregnant on Facebook Startup Pregnant on Instagram Startup Pregnant on Twitter Sponsor the Podcast --- Send in a voice message: https://anchor.fm/startuppregnant/message
How important is social media when it comes to building your brand? As any 2018 business knows - it can be everything for engaging with your audience and bringing new prospects into your sales and marketing funnels! We chat with Laura Roeder- founder of Edgar, a social media automation tool designed to prevent status updates from going to waste. Laura has given talks at conferences like BlogHer and South by Southwest and has appeared in Forbes, Fast Company, Mashable, CNET, and other major publications. Here's a little about her own story: In 2009, she started LKR Social Media, where she created online courses that taught thousands of entrepreneurs and small business owners how to take their social media marketing into their own hands. One of the things she noticed why helping clients was that there weren't ANY social media tools that would save your updates after posting them, or post them more than one time automatically! In 2014 with the help of her husband and team - Edgar was born! How did she do it? How can you figure out gaps in the market and create a space for yourself? Laura opens up about her #dreamdriving journey, how she stumbled across the world of digital marketing and social media and gives her favorite social media tips for other entrepreneurs building online businesses. Join in on the conversation on social (@dreamsindrive) and make sure to use the hashtag #dreamsindrive. Enjoy! ON THIS EPISODE WE DISCUSS:- What inspired Laura as a child - Laura's original plans post-college - Why Laura decided to quit her job and become a freelancer - How to land your first clients - How Laura discovered her niche - How to get paid doing what you love - Building a software company from scratch - Why Jennifer opted out of a freemium model for her business - Strategies for scaling - Social media mistakes you want to avoid - How to win on each social media channel - How to keep your customers happy - Challenges Laura faced building her business - Laura's favorite business tools ENTER OUR GIVEAWAY OF THE WEEK W/ NUBIAN HERITAGE: www.dreamsindrive.com/win SHOW NOTES: http://www.dreamsindrive.com/laura-roeder JOIN OUR DREAM DRIVER FACEBOOK GROUP: http://www.dreamsindrive.com/facebook FIND LAURA ROEDER ON: Instagram: http://www.instagram.com/meetedgar Twitter: http://www.twitter.com/lkr Site: http://www.meetedgar.com FIND DREAMS IN DRIVE ON: Instagram: http://www.instagram.com/dreamsindrive Twitter: http://twitter.com/dreamsindrive Web: http://www.dreamsindrive.com FIND RANA ON SOCIAL: Instagram: http://instagram.com/rainshineluv Twitter: http://twitter.com/rainshineluv JOIN THE #DREAMSINDRIVE COMMUNITY: http://www.dreamsindrive.com/JOIN BOOK A COACHING SESSION: http://www.dreamsindrive.com/session
Are you tired of being the face of your business? Do you want a little less of the pressure off of you? Do you want to remain CEO of your company, maintain freedom and flexibility of your time? In today’s episode, we get to see how this can be done with Laura Roader, founder of Meet Edgar, an online program that shares and re-shares social media postings for online businesses. With only 10% of social media advertisements reaching followers on Facebook lately, Meet Edgar allows businesses to get the most bang for their buck, by continuing to repost those ads and alerting followers on updates to create continued engagement, and acquisition of new traffic as well. Meet Edgar was hatched from Laura’s first business, LKR Social Media, which was a social media training business. Edgar was essentially an automation of what she was teaching entrepreneurs; which was how to effectively market on social media. She also taught entrepreneurs how to categorize their marketing by promotions, blog posts, personal content, and so on. She found it weird and frustrating that she had to keep her social media content in a separate place or spreadsheet, and somehow copy and paste what she could onto a social media platform. She wanted to streamline the process, and modernize it to make it easier on herself, and everyone else. Luckily, her husband was a software developer, and he was able to build her the first version of Meet Edgar. Initially, she planned on running LKR and Edgar simultaneously, and have Edgar be an optional software package of LKR. But when Edgar launched in July of 2014, it was a hit immediately with 17 customers in its first month, 50 the next, and eventually 100 within its first few months! Less than a year after its launch, Edgar became a million dollar company, and matched LKR as a seven-figure business! She then decided that she wanted to stick to software, and shut down LKR. She was ready to move on from the training business and no longer liked running a company that was dependent on her constantly creating a product, and promoting. With the software business, she had no choice but to outsource a lot of the work, because software developing was not her area of expertise, and she preferred heading a team instead of everything falling on her shoulders. So she went into Edgar with the intention of building a scalable business and began delegating certain departments and aspects of the company to strong members of her team. It was especially important for Edgar to grow without her in the beginning because she needed to go on maternity leave, and being able to hand off her company to capable leaders gave her peace of mind, and allowed for distribution of ownership within her staff, and help grow them as leaders Hear more as Laura shares some of her tips and tricks for online marketing talks more about becoming a more passive CEO, and building a business that she truly enjoys that doesn’t compromise her freedom! In this episode, you will… Learn how to evolve and modernize your product and services Figure out how to transition your business and your team See how to balance being a new mom and an entrepreneur Know how to distribute ownership to strong leaders within your team Be able to run a remote business Learn how to market your business and make connections via email INSIGHTS “Right from launch, this business needs to not only function without me, but be able to grow without me, and really thrive without me. So I think I made very different decisions right from the beginning with giving people ownership over other areas of the business…it didn’t become a bottleneck of, ‘What would Christina do?’”- Laura Roeder “There’s this idea that whenever you’re upset about something, you have another imagined reality in your head, and you’re upset that whatever you’re experiencing does not match that idea…when I think of it that way I think that’s absurd…I just find that helpful to remember [when] we’re not growing fast enough [or] we’re not making enough money…It’s so easy to benchmark yourself against these crazy standards…I think you just have to stay grounded, and really remind yourself why you are doing this, and what you’re really after.” –Laura Roeder “It’s fun to strive for bigger goals in the business, but as soon as it becomes not fun, I think you really need to step back and be like, ‘Why am I creating something for myself that I don’t enjoy?’” –Laura Roeder RESOURCES Meet Edgar Website Laura Roeder Website Meet Edgar LinkedIn Meet Edgar Facebook Meet Edgar Instagram Meet Edgar Twitter Scaling Up by Verne Harnish
Part 2: In 2009, Laura started LKR Social Media that created online courses to teach entrepreneurs and business owners how to take social media and use it more effectively. She taught the strategy of recycling social media updates...
In 2009, Laura started LKR Social Media that created online courses to teach entrepreneurs and business owners how to take social media and use it more effectively. She taught the strategy of recycling social media updates. This allows them to save time w
Laura Roeder has achieved so much and all before the young age of 30! I can't wait for you to hear her words of simple and integrity driven solutions for living a more fulfilled life and operating a successful company that focuses on what matters most of all in the lives of her team. Laura is the founder and CEO of the social media automation tool, Meet Edgar. She has been an independent entrepreneur since she was 22(!!). She also founded LKR Social Media in 2009 was named one of the top entrepreneurs under 30 three times and had the opportunity to speak about entrepreneurship at the White House. IN THIS EPISODE YOU WILL LEARN: How to solve the bottomless pit of content creation in social media How Laura made her vision for her brand come to life The three most important core values Laura has leaned on in life and business. Why Laura puts such an emphasis on providing life-friendly employment to others LAURA'S STORY: Stepped into entrepreneurship at the young age of 22 Created her first company in 2009 Launched Meet Edgar in 2014 Now thriving in the role of CEO at Meet Edgar WHAT I ASK: How did you realize a social media automation tool was something you could create? What kind difference can we make in the world by making the brave choice to step into entrepreneurship? How have you rode the waves throughout innovation for the next big thing in your business? Is it possible to build a personal brand without tethering it to a personality? Why did you choose not to transition Meet Edgar into an affiliate program? SOUL FUELED QUOTES: “We are a content creation and consumption society.” “If something doesn't work, it's ok to change it.” “Crystallize down and get the the clarity around what it is you actually want to do.” “What leads you to the next thing?” Check out Laura's new software for coaches, Paperbell: https://Paperbell.com
Laura Roeder joins us on this episode to talk about "the art of the pivot." We start with looking at some of the pivots Laura has made over the course of her career to go from Junior Designer to CEO of Edgar. Edgar's SaaS social media product, available at MeetEdgar.com, allows users to get more mileage out of their social media posts. We also look at the types of questions the leader of a business like Edgar is considering when looking to make a big change in pricing, as recently happened with MeetEdgar.com. On a more micro level, Laura talks about how frequently changes are being made to the end product at MeetEdgar and how involved she is - or isn't - in those decisions. Laura Roeder is the founder of Edgar, a new social media automation tool designed to prevent updates from going to waste. Since 2009, she's been teaching entrepreneurs how to harness the power of social media marketing and create their own fame at LKR Social Media. Laura was named one of the top 100 entrepreneurs under 35 in 2011, 2013 and 2014 and spoke at the White House about the value of entrepreneurship. Laura has spoken at numerous influential industry conferences including, BlogWorld, The South by Southwest Interactive Conference, Real Estate Connect, The Social Communications Summit and Blogher, discussing online marketing, social media, and personal branding. Laura has been seen on Fox News, Forbes.com, CNET, the Los Angeles Times, Fast Company, Mashable, Yahoo Finance and many more influential publications and media channels. Show Notes Hear more from Laura on social media strategy: http://meetedgar.com/edgar-on-air/ Visit the MeetEdgar website: https://meetedgar.com/ Follow Laura on Twitter: http://www.twitter.com/lkr Follow MeetEdgar on Twitter: https://twitter.com/MeetEdgar
Today my guest is Laura Roeder. Laura Roeder is the founder of Edgar, a new social media automation tool designed to prevent updates from going to waste. Since 2009, she's been teaching entrepreneurs how to harness the power of social media marketing and create their own fame at LKR Social Media. Laura was named one of the top 100 entrepreneurs under 35 in 2011, 2013 and 2014 and spoke at the White Houseabout the value of entrepreneurship. Laura has spoken at numerous influential industry conferences including, BlogWorld, The South by Southwest Interactive Conference, Real Estate Connect, The Social Communications Summit and Blogher, discussing online marketing, social media, and personal branding. Laura has been seen on Fox News, Forbes.com, CNET, The Los Angeles Times, Fast Company, Mashable, Yahoo Finance and many more influential publications and media channels In this interview we talk about How did Laura started her entrepreneurial journey marketing (and the fact that we can't avoid it) how to get noticed on social media the social media engagement factor repurposing content automation with keeping the personal touch the Meet Edgar!
Today we have Laura Roeder, Founder of MeetEdgar.com, which is a social media automation tool designed to prevent updates from going to waste. Basically you don’t have to keep feeding in posts because it recycles them for you! Since Edgar's launch they have grown to 16 employees and have more than $2.8 million in annual recurring revenue AND they've bootstrapped the entire way. Here’s a glimpse of what you’ll learn: [0:47] Jeremy’s welcome and introduction to this episode with guest Laura Roeder, founder of MeetEdgar.com. [1:25] Some of Laura’s favorite business books. [2:35] Laura’s journey and what she wanted to be when she was growing up. [3:43] What did you learn from your parents early on? [5:00] Balancing parenthood with running a business. [5:46] Why Laura decided not to wait, but to go ahead and start the business while she was pregnant. [7:36] How do you create boundaries to make sure you have balance with family time? [9:05] What was your first hire for Meet Edgar? [12:06] Laura discusses her key hires through the growth process. [15:46] Laura’s journey from her design job into entrepreneur. [21:41] What you keep and what you leave out when building a course. [26:37] How did Meet Edgar come from the process you teach in Creating Fame? [28:25] Launching Meet Edgar. [32:24] What are the toughest parts about running the business? [34:01] What was in the initial version of Meet Edgar that you decided not to include? [36:40] Some things in the pipeline and new products they’ve launched. [38:47] The decision to go with a “Get Your Invitation” button on the website. [40:55] Pricing options and the decisions behind those options. [43:28] How do you respond to common questions you get from people considering other software? [45:30] Some advantages and disadvantages of starting a business with family. [46:38] One of the lowest points and how you got through it. [50:20] What has been the proudest moment? [51:25] Keeping a positive work culture with a team that works remotely. [52:48] Some of Laura’s mentors. [54:18] How to connect with Laura. [54:37] The time-saving benefits of using Meet Edgar. In this episode… When it comes to success stories, Laura Roeder stands out from the crowd. Her belief in the power of Meet Edgar before it launched is inspiring, and it’s clear she knew it was something that needed to be accessible to the public. Laura shares everything from her decision to launch while pregnant to the highs and lows along the way in this enlightening chat with Jeremy. As a child, Laura was inspired by her entrepreneurial parents. After spending time in a design job, Laura realized she needed to branch out on her own - so she decided to follow in her parents’ footsteps. With several businesses under her belt, including Creating Fame and LKR Social Media, it’s obvious Laura knows how to be a successful entrepreneur. She talks about the evolution of her businesses and the inspiration behind Meet Edgar. Laura goes on to discuss some of the challenges of running a software business and how they overcome obstacles as they arise. She also talks about the process of building the team and some of the tactics that maintain a positive work environment with a remote team. Laura gives insight into how the team stays connected, including a daily video chat to maintain a strong team environment. In closing, Laura shares some of the highs and lows of the evolution of Edgar. She shares insight into what it’s like to start a business with her husband, as well as how they maintain balance as a family. Laura discusses some of her top business books and a few mentors that have helped her along the way. The journey of Meet Edgar to a 7-figure SaaS is paved with determination, teamwork, and a desire to create the best product on the market. Resources Mentioned on this episode Edgar On Air www.MeetEdgar.com Creating Fame LKR Social Media Laura’s Favorite Business Books: Scaling Up Double Double Decisive Debt The Customer-Funded Business Connect with Laura on Twitter
As a sought-after Clarity Coach, Cailen Ascher has been spotlighted on Entrepreneur on Fire, Huffington Post, Marketing Moxie Podcast, The Suitcase Entrepreneur Podcast, Yoga Journal, MindBodyGreen, Launch & Hustle, My Coach Site, Gary Vaynerchuk’s 1 a Day Q&A, LKR Social Media, and GaiamTV.She is the host of #ClarityRadio and The Clarity Confessions and was the 2014 Gold Stevie Award winner for Young Female Entrepreneur of the Year.When she’s not coaching her inspiring clients, you can find her sipping a well-mixed cocktail at happy hour, planning her next international trip or taking a Vinyasa yoga class.Her Clarity Coaching, online programs and teachings have helped 1000s of success-seeking women entrepreneurs and coaches the world over find Business Clarity.
As a sought-after Clarity Coach, Cailen Ascher has been spotlighted on Entrepreneur on Fire, Huffington Post, Marketing Moxie Podcast, The Suitcase Entrepreneur Podcast, Yoga Journal, MindBodyGreen, Launch & Hustle, My Coach Site, Gary Vaynerchuk’s 1 a Day Q&A, LKR Social Media, and GaiamTV.She is the host of #ClarityRadio and The Clarity Confessions and was the 2014 Gold Stevie Award winner for Young Female Entrepreneur of the Year.When she’s not coaching her inspiring clients, you can find her sipping a well-mixed cocktail at happy hour, planning her next international trip or taking a Vinyasa yoga class.Her Clarity Coaching, online programs and teachings have helped 1000s of success-seeking women entrepreneurs and coaches the world over find Business Clarity.
"Make sure you're making small progress on your goals, because it's so easy to get side tracked." - Laura Roeder / / Laura Roeder is the founder of Edgar, a new social media automation tool designed to prevent updates from going to waste. Since 2009, she?s been teaching entrepreneurs how to harness the power of social media marketing and create their own fame at LKR Social Media. / / Laura was named one of the top 100 entrepreneurs under 35 in 2011, 2013 and 2014 and spoke at the White House about the value of entrepreneurship. / / Laura has spoken at numerous influential industry conferences including, BlogWorld, The South by Southwest Interactive Conference, Real Estate Connect, The Social Communications Summit and Blogher, discussing online marketing, social media, and personal branding. Laura has been seen on Fox News, Forbes.com, CNET, The Los Angeles Times, Fast Company, Mashable, Yahoo Finance and many more influential publications and media channels. / / Laura believes in supporting entrepreneurship around the globe. She has traveled to South Africa as part of the Virgin Unites Branson Centre of Entrepreneurship where she offered guidance to budding entrepreneurs, and has spoken to students at the University of Southern California and Loyola Marymount University. / / Connect with Laura: / / Website | @MeetEdgar | Facebook / / Subscribe to the Outlier Newsletter: Click Here / / Brought to you by: / / OUTLIER ENTREPRENEURS / / JOIN US / / If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher
This is a special edition of the Ray Edwards Show where I interview the founder of Meet Edgar, Laura Roeder. I love her story and I think you will too! Laura Roeder is… The founder of MeetEdgar, a new social media automation tool designed to prevent updates from going to waste. Since 2009, she’s been teaching entrepreneurs how to harness the power of social media marketing and create their own fame at LKR Social Media. Laura was named one of the top 100 entrepreneurs under 35 in 2011, 2013 and 2014 and spoke at the White House about the value of entrepreneurship. Laura has spoken at numerous influential industry conferences including, BlogWorld, The South by Southwest Interactive Conference, Real Estate Connect, The Social Communications Summit and BlogHer, discussing online marketing, social media, and personal branding. Laura has been seen on Fox News, Forbes.com, CNET, The Los Angeles Times, Fast Company, Mashable, Yahoo Finance and many more influential publications and media channels. Click here to download or listen to this episode now. Links Mentioned In the Show Winetracker Meet Edgar Support Meet Edgar on Facebook How To Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, Google+, or LinkedIn. Get The Transcript Click here to get the transcript now (COMING SOON). Transcripts provided by SuccessTranscripts – a great solution if you need your podcast, sermon, speech, or other audio transcribed.
Laura Roeder is the founder of Edgar, a new social media automation tool designed to prevent updates from going to waste. Since 2009, she’s been teaching entrepreneurs how to harness the power of social media marketing and create their own fame at LKR Social Media. Laura was named one of the top 100 entrepreneurs under 35 in 2011, 2013 and 2014 and spoke at the White House about the value of entrepreneurship. Laura has spoken at numerous influential industry conferences including, BlogWorld, The South by Southwest Interactive Conference, Real Estate Connect, The Social Communications Summit and Blogher, discussing online marketing, social media, and personal branding. Laura has been seen on Fox News, Forbes.com, CNET, The Los Angeles Times, Fast Company, Mashable, Yahoo Finance and many more influential publications and media channels. Laura's definition of success: "My definition of success is living the life you want, everyday. Whether that means the type of work you do, how much you’re working, are you not working, are you happy with the time you spend with your friends and family. That’s what being successful is." Things we talked about: transitioning from corporate Ad agency, to owning her own social media marketing training company, to creating Edgar. When hiring anyone for your business why you need to make a list of every single task you do why being decisive and a risk taker has helped her why she was very deliberate in changing what she doesn't like about her job being in control of you time happens in stages, not over night Today's episode is sponsored by Katie Williamsen Web & Social Media Consulting. Are you a lady boss who is ready for your website and social media to finally start creating real results for your business? Schedule a web or social media strategy call today! Stop feeling overwhelmed and make effective changes for your business. Learn how to attract your dream audience and turn them into loyal fans. Learn more here: http://kwilliamsen.com/shepercolates
This week's episode features Laura Roeder who is the founder of LKR Social Media and Edgar, a social media automation tool that prevents your updates from going to waste. Laura was named one of the top 100 entrepreneurs under 35 in 2011, 2013, and 2014 and presented the value of entrepreneurship at the White House. Laura makes technology simple to understand and implement for small business owners. In this episode, Laura and I discuss: How software saves you time so you can do what you love to do. How to utilize social media to bring in new prospects. Why you should specialize your product because less is more to your customers. How she builds and manages a successful remote team from all over the country. The do's and don'ts of social media. Her advice for a budding entrepreneur. And a whole lot more! Laura was a very special guest! She provided great insights on how to utilize tools for running your business and we get into the details about optimizing your social media presence to allow you to spend more time building relationships. To find out more about Edgar, click here and make sure to follow Laura on twitter (@lkr) and facebook. Thank you for listening and subscribing! You can find me on twitter (@karenlitzyNYC). Stay Healthy Wealthy and Smart! Xo Karen
Join Our Online Master Mind Community HERE Laura Roeder is the founder of Edgar, a new social media automation tool designed to prevent updates from going to waste. Since 2009, she’s been teaching entrepreneurs how to harness the power of social media marketing and create their own fame at LKR Social Media.Laura was named one of the top 100 entrepreneurs under 35 in 2011, 2013 and 2014 and spoke at the White House about the value of entrepreneurship.Laura has spoken at numerous influential industry conferences including, BlogWorld, The South by Southwest Interactive Conference, Real Estate Connect, The Social Communications Summit and Blogher, discussing online marketing, social media, and personal branding. Laura has been seen on Fox News, Forbes.com, CNET, The Los Angeles Times, Fast Company, Mashable, Yahoo Finance and many more influential publications and media channels. Current Business: Edgar Definition of Success: Being happy about how she is spending her day. Huge Time Saver: Staying focused. Favorite Quote: "How we spend our days is how we spend our lives."-Annie Dillard Books: I'll Drink To That, Blog.meetedgar.com App: Slack, Intercom, Help Scout, Kissmetrics Check us out on:Facebook and Twitter
The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix
Hear how to save time on social media for your biz without sacrificing quality. MeetEdgar.com CEO, Laura Roeder shares how her software as a service (SaaS) biz she launched with her programmer husband has grown to a team of 16 and $2M in annual revenues in less than 2 years. Inside This Episode: 5:40 Laura shares her family background 8:25 How she graduated college early 12:42 B School partnership with Marie Forleo 18:05 LKR Social Media 20:29 Laura’s whirlwind romance 21:45 The birth of Edgar 27:53 Working out differences with husband-business partner 31:50 Social media scheduling & posting tips 45:09 Tips on hiring a nanny Laura Roeder is the founder of Edgar, a new social media automation tool designed to prevent updates from going to waste. Since 2009, she’s been teaching entrepreneurs how to harness the power of social media marketing and create their own fame at LKR Social Media. Laura was named one of the top 100 entrepreneurs under 35 in 2011, 2013 and 2014 and spoke at the White House about the value of entrepreneurship. Laura has spoken at numerous influential industry conferences including, BlogWorld, The South by Southwest Interactive Conference, Real Estate Connect, The Social Communications Summit and Blogher, discussing online marketing, social media, and personal branding Connect with Laura Website: MeetEdgar Website: LKR Social Media Twitter: @lkr Facebook: facebook.com/LKRsocialmedia Google+: plus.google.com/+LKRsocialmedia Pinterest: pinterest.com/lkrsocialmedia LinkedIn: linkedin.com/in/lauraroeder YouTube: youtube.com/user/GetTheDash Get the Free 7 Days of Action Course Thank you so much for listening. If you enjoyed the episode, please consider subscribing in iTunes and Stitcher and leaving a rating and or review. This helps us continue to be featured in New & Noteworthy so that more people can find us. Click here to join the Biz Chix community (free) and get an invitation to our Private Facebook Group for Female Entrepreneurs
Laura Roeder is the founder of Edgar, a new social media automation tool designed to prevent updates from going to waste. Since 2009, she's been teaching entrepreneurs how to harness the power of social media marketing and create their own fame at LKR Social Media. On this episode Laura shares: how Edgar got started and how she brought it to fruition from idea phase the difference between Edgar & other social media content schedulers why evergreen content is crucial for your social media presence how & why you should repeat content on social media how $150,000/month became mundane income You can connect with Laura here: http://lkrsocialmedia.com and you can meet Edgar here.
Today's guest joining us on the Join Up Dots podcast is a lady who boldly states. "If you are a small business owner who is feeling overwhelmed by ALL the different pieces of technology you need to run your small business, you are about to loooove me!" And certainly I have heard her name mentioned by many of the on-line luminaries of the world, who don't just loooooove her, but really like her too. She is the founder of LKR Social Media, where she used her expertise to help small businesses with social media and on-line marketing. She is also the founder of Edgar, which is is a tool that helps with social media scheduling and marketing automation. But more than that she is big on building a business that supports the lifestyle that she loves. She believes that social media is part of a new way of running a business – a business that is internet-driven (even if you don't sell online), flexible, scalable, and provides you with a life, not a grind, which means that she can travel frequently and recently spent 3 weeks in India and 2 weeks in South Africa totally unplugged. But how is she doing this? Well she earned a degree in Advertising at The University of Texas, while teaching herself about web and online communications on the side. However when she graduated at age 20 she moved to Chicago to start her professional career, but unusually didn't then set into a decade of working her way up a ladder, just to find out that it was the wrong ladder. Instead with limited business knowledge she took the leap started her own company and the rest is history? So what made her different from so many people who wait with fear and apprehension till their mid forties before going for it? And does she look back at the hustles, and struggles with fondness, or a "Thank god I don't have to go through that again?" Well let's find out as we start joining up dots, with the one and only serial entrepreneur herself Laura Roeder.
I have someone to introduce you to. You're going to love him. Yes, I know this is a podcast for moms, but I just had to make an exception for this guy. He's adorable, multi-talented, and he's about to solve your most pressing problem. Meet Edgar. He a social media scheduling software created by brilliant business mom, Laura Roeder. This interview is fun and laid-back, but full of practical advice from a woman who has built a software company from the ground up. She's way too humble to tell you that it surpasses 100K in revenue every month (but I'm not!) On the Podcast 01:18 - Quitter03:25 - The Solution to the Social Media Timesuck06:15 - Why Re-purpose Content?09:03 - Meet Edgar. He Loves Bringing You More Traffic.11:00 - How to Spread out Your Content12:52 - Time-Saving Tips13:52 - Building a Software Company17:10 - Marketing Edgar18:44 - Creating the Creature19:42 - Facebook Ads Made Easy21:31 - Customer Acquisition Cost24:30 - Why Laura Turned Down Funding26:15 - Edgar's Arms29:10 - Wearing Pajamas doesn't Make you Qualified34:59 - We Didn't Miss You When You Were Gone37:03 - Laura's Shocking and Hilarious Mom Moment Press Play on the Podcast Player Below to Hear Laura's Story and her Best Business Advice Quitter Laura is a proud quitter! After working for a branding company as a junior designer for a brief stint at age 22, Laura decided she wanted more interaction with clients and more control over her work. She left her first job out of college at less than a year in and has been working for herself ever since! Laura started LKR Social Media to help entrepreneurs learn how to use social media in their businesses. Laura helps people become “famous in their field” and learn how to be the go-to expert in what they do. The Solution to the Social Media Time Suck In her work with social media students, Laura was using spreadsheets to organize their content and sharing strategy online. She used this same method for promoting her own business. The spreadsheets were very labor intensive and, essentially, organized old content and kept track of when things were posted to various social media apps. After using this method for some time, Laura realized that there had to be a better way. It was very odd to her that social media scheduling apps were not creating a library of old posts and doing the hard part for her. Laura began discussing this issue and her frustrations with her husband. He said that he could build a solution for her in a week! Laura's husband did, in fact, build this software (it took 6 months!) so business owners can re-purpose their content and updates easily to take advantage of all the hard work they put into those initial posts. The software is called Edgar, and he's an adorable octopus (because of course!) You can find him at MeetEdgar.com Why Re-purpose Content? One of the most time consuming things entrepreneurs do each day is create new content to share. This is so important because business owners need to consistently bring in new potential customers. However, when you do have a new potential lead, they only see the new things that you are posting and creating. Most of the time they never see the podcasts or blog posts that you shared six or more months ago. What a bummer! You spent a lot of time creating that great stuff! With Edgar, you have a library of all your great content that is still relevant but is being shared over and over again so that your new audience is seeing it. Most people spend hours creating new content and then just share it once. 90% of their audience never sees it! By re-purposing older content, business owners can make sure that their growing audience is able to see more of what they have to offer. Most business owners see traffic spikes when they write and share a new post. Then things begin to die down. With Edgar, a business owner sees regular traffic spikes by drawing fans and followers back onto their site time and time again. Meet Edgar. He Loves Bringing You More Traffic. Laura constantly hears from users that they see huge increases in their traffic after using Edgar. Logically, this phenomenon makes sense. If you share a link on social media, it gets a certain amount of traffic. If you share that link twice, it should bring in twice the traffic, right? The math holds up. If you develop a backlog with 3 or 6 months' worth of content, your audience is not at all fatigued by seeing the same thing over and over again. They're only seeing it a few times a year. Laura has also noticed that updates have similar results every time they are shared. For example if an update gets 10 retweets the first time it is shared, if it's shared again a month later it's likely to see 10 retweets the second time as well. How to Spread out your Content Laura recommends that you space out the reposting of your content based on how much content you have. For example, if you have a month of great content to share, then you should recycle those posts about once a month. At MeetEdgar, they share repeat content roughly every 3 months. The best part? Edgar doesn’t just save your blog posts it also saves your entire social media post including the image that you put so much time into. You won't have to hunt for the perfect-sized image from the caverns of your computer again. It's all ready to go and simply schedule out. Time-Saving Tips When you create your posts, you can batch your work to save time. Create all of your blog posts at once, then create all of your images. This will save you hours of work! Automate your social media updates. Your audience doesn’t know how you are sending out your content, so automate it to save time. Engagement and interaction, however, cannot be done with a scheduling app. So in your social media strategy spend time engaging yourself. You can get to know your audience and interact with them with the time you save by planning and scheduling posts ahead of time. Building a Software Company Laura had never built a software company before but she realized this shouldn’t stop her. "Just because you haven't done it before doesn't mean you can't do it," she says. As moms, we understand that babies don't enter the world knowing how to use Ruby on Rails. We all have to learn. We all start from scratch at some point. Laura also stresses the importance of having a great partner or co-founder to help you build out your idea. If you outsource the development of your software, this is Instead you want someone that is part of your team and invested in your success. Another important part of building an app or software platform is to have some sales and marketing knowledge (whether that is you or someone you hire). Laura has seen a lot of developers create great things but because they don’t know how to get it out into the world, it fails. The best type of partnership would be one person who knows the marketing side and one person who can do the technical side of things. Marketing Edgar Laura has used two key strategies to gain new customers for Edgar. Facebook Ads. Facebook ads have been huge for Edgar. Laura has noticed that a lot of new businesses are nervous about jumping into paid advertising, but with Facebook ads you don’t need to spend a lot of money to get your product in front of the perfect audience. It takes some time and experimentation, but the payoff is huge. Experiment with $10-$100, and then once you see what works, you can ramp up your ad spend as the sales roll in. Branding. Laura and her team have focused a great deal on branding Edgar. He has become his own little creature with a personality! Edgar is a boy. He's an octopus who loves to help you with your social media, and he has some weird hobbies. Happy customers started saying, "Edgar is my boyfriend" and they thought it was so cute that they made stickers and messaging around that idea. It's much easier to picture how a piece of software fits into your life when you can imagine it as a helpful little creature. Creating the Creature Edgar was originally just the code name for the overall project. When the team sat down to name the program, they realized that Edgar was memorable, cute, and they couldn't think of anything better! So Edgar it was. After landing on the name Edgar, Laura and her team knew that if it was going to have a person’s name, it would need a personality as well. An octopus seemed like the perfect fit because Edgar does so much and is juggling so many different things at once. Edgar's vibrant personality has grown from there! Facebook Ads Made Easy While there are tons of different strategies a business owner can use with Facebook ads, it doesn't always have to be so complicated. In creating Facebook ads for Edgar, Laura was very straightforward. She marketed to people with an interest in managing their social media professionally, and the message behind the ads was simple: “here is a new social media tool, check him out!” Laura knows her target market well, and she knows they're always looking for ways to streamline their social media efforts. Customer Acquisition Cost In Laura's opinion, many entrepreneurs do the math wrong when it comes to determining how much they can pay to acquire each customer. Many business owners look at the lifetime value of a customer. In other words, how much will the business make from that one customer over the lifetime of that business. Unfortunately this strategy is unrealistic for a small bootstrapped company. Instead, Laura recommends setting a limit on your cost per customer acquisition based on how long you are willing to be “out” that money. For Edgar the limit was set at 3 months. Even though many customers stay with Edgar much longer than 3 months, they knew they could afford to be out the money from their ad spend for 3 months' time before they needed to start turning a profit on that customer. Edgar costs $49/month, so the Laura can spend roughly $150 to acquire each customer and still turn a profit on that customer relatively quickly. That number may seem steep, but the math works out great for a company like Laura's, and it's allowed her to grow Edgar to over $100,000 in recurring monthly revenue. Also, remember that the cost per customer acquisition is much different than the cost per lead. Not all leads turn into customers. But do the math. What percentage of your leads turn into customers? How much did you pay for all of those leads? Find the right market to target and the right cost per customer acquisition, and paid advertising doesn't have to be quite so scary. Why Laura Turned Down Funding Edgar was offered various funding options, but Laura turned them all down, and she's so glad she did! Here are a few reasons why Laura turned down funding: No bosses. When you raise funding you have people on your board that you need to please. You're accountable to more than just yourself, and these people also have voting rights to decide on the direction of the company. No fundraising. Start-ups that receive funding often get into a trap of raising funds, then having pressure to grow really quickly, then they have to raise funds again. Oftentimes they run into the trap of not working to acquire more customers, but instead working to acquire more investors. Laura didn't want to spend all her time looking for money from investors. She wants to spend her time making her product worth it for each customer. No pressure to sell. Laura didn't want to pour her heart and soul into something and then feel pressured to sell it (so that investors all make a nice profit!) She wanted to focus her energy on creating a company that treats its employees well, is loved by its customers, and is profitable in the near future instead of just on sales day. Edgar's Arms Edgar actually has more than 8 arms, he has 15! There are 15 wonderful employees on the Edgar Team, and they all work from home. Laura's best tip for managing a remote team: Look for employees with specific skills and talents instead of hiring virtual assistants. Often, VAs are running their own business, and that is their main priority. They're spending time acquiring new clients and hiring more staff. But an employee is part of your team, and everyone is working towards the same goal of making your business successful. Don't underestimate the power of moms: The woman who heads up Edgar's customer service team is a mom of three kids. This woman used to work in telemarketing, because it was the only job she could find that was flexible and allowed her to work from home. She started part-time with Edgar, then grew to full-time, and now she manages the entire customer service department! She has incredible talent, and it wasn't being utilized all that much in her previous job. Laura loves seeking out brilliant moms who can contribute to the Edgar Team. Wearing Pajamas Doesn't Make you Qualified When hiring for a work-at-home job, it can be tricky to find just the right fit. Here are Laura's tips for assembling a great team. Mission over Lifestyle. Really wanting to work at home does not make you qualified! Laura looks for candidates who really believe in Edgar's mission and feel they can add to it in valuable ways. Skill + Experience. Asking the right questions and looking at candidates' past experience can help you determine whether they have the right skills for the job. Again, this isn't about finding a random mom who just wants a typing job from home. Laura hires brilliant people who have experience in the areas she's hiring for but also enjoy the flexibility of working from home. Create a Great Company Culture. Edgar prides itself on treating its employees well. Everyone is kind. Everyone works hard. There is no workplace drama. And the CEO happens to be flexible! As Laura says, "We make social media software. We're not saving lives." They work hard and believe in what they're doing, but they also believe in putting in an honest day's work and taking time off in the evenings and on the weekends. There's no reason a new feature launch can't be pushed back. They do what's best for their team. This great company culture not only attracts the right employees but encourages them to stick around. Everyone feels empowered to do a great job and enjoys working together. Everyone pulls their weight and is great at what they do. Create Part-Time Positions. Edgar actually finds better candidates because they're more flexible with hours. A mom who can't use her amazing talent at a full-time job can come work for them! Edgar also needs employees to have different shifts so that they can provide excellent customer service during all the hours their customers need them. We Didn't Miss You when You were Gone Ok, so that's not exactly true, but we should note that Laura is so brilliant at business that she built a team and created systems so that the business did great without her! When Laura had her son, Hector, she took 3 full months off from work. Even now, Laura works just 4 hours per day and spends the rest of her time with her family. When Laura came back from maternity leave, she was talking to Sarah who runs the day-to-day operations for the company and asked her, "where were the big gaps in my absence?" Sarah thought about it for a while and said, "well... we didn't have anyone to do podcasts...." We all chuckled at that one! So essentially, Laura's main role is to get the word out about Edgar and acquire new customers, and everything else runs pretty smoothly because Laura has assembled a great team and created an amazing company culture. Laura's Shocking and Hilarious Mom Moment Oh my goodness. You'll want to stay tuned to the very end of our interview with Laura because her mom moment is...insane! Hilarious, shocking, and unlike anything we've heard before. By the way, isn't Laura so fun? I want to hang out with her and hear more of her hilarious stories! Find Laura Online MeetEdgar.com Connect with Laura on Twitter: @lkr
Welcome to the tenth episode of #WEARYOURDREAMS, hosted by Alice Oluyitan and featuring inspirational conversations with girls in business. This week, Alice has a chat with Laura Roeder. Laura is the founder of LKR Social Media, where she used her expertise to help small businesses with social media and online marketing. She is also the founder of Edgar, which is a tool that helps with social media scheduling and marketing automation. Laura has helped over 4,000 small business owners, and has won several awards for being one of the Top 100 Entrepreneurs Under 30. Here·s what we learned from Laura: It's super important to be decisive. You could have an amazing idea for a business, but it won't actually be successful if you don't take action. There is no perfect time to start, so just start now! Sometimes we get scared of trying out new ideas because we don't know if they'll be successful, but don't let that fear keep you from getting started. Your idea might need work, but... See acast.com/privacy for privacy and opt-out information.
Startup Life Hacks | Business and Life Advice | Founders | Entrepreneurship
https://www.linkedin.com/in/lauraroeder ()Laura Roeder is a social media marketing expert who gives businesses of all sizes the tools they need to make their mark on the web. With all of the clutter on the web, it’s hard to get recognized and your thoughtful post may never get the exposure it deserves. Laura is the Founder and CEO of Edgar, a social media marketing tool, that tackles the problem social media is having today, finding and connecting with your audience. STRATEGIES USED TO FUND BUSINESS Edgar was self-funded. I had another business, http://lkrsocialmedia.com/ (LKR Social Media), and also another training business called B-school that I started with a partner. Both of those businesses had done really well, so I used some of the profits to launch Edgar. It was basically a bootstrap model where we didn’t take on any investors or outside funding. FOUNDERS I am a solo founder. My husband is the CTO of http://meetedgar.com/ (Edgar), he built the product. He is like a founder in a lot of ways, but since this product was stemmed from an existing business, we didn’t make him a founder. DESCRIBE A MOMENT WHEN YOU FELT LIKE GIVING UP Once you grow your business larger, managing people is really what you spend your time on. If you have someone on your team who isn’t performing or isn’t a cultural fit, those can be the hardest days. In particular, when I have to let someone go, that’s definitely the most emotionally exhausting and the most difficult thing I have to do as a founder. HUGE SUCCESS Something really fun with Edgar was how quickly it’s grown and how much our customers have resonated with it. When we launched Edgar it was really an experiment. We just knew that we wanted it; we thought that other people wanted it, but we didn’t know if people would buy it. As soon as Edgar got out, we got to our first million in annual recurring revenue in about 11 months after launch. SUPERPOWER I find that the problem is never the lack of ideas; it’s the action of implementing it. Being decisive and putting some version of it out there so that we may continue to improve it would be my strength. KRYPTONITE One of the flipsides of the decisiveness is the impatience, which is definitely a problem of mine. IF YOU CAN HAVE ANY SUPERPOWER I would love to be able to read people’s minds, but I know it would be one of those that I would immediately regret as soon as it happens. RECOMMENDED RESOURCE OR APP http://meetedgar.com/ (Edgar): The Social Media Queque That Never Runs Out https://slack.com/ (Slack): A Messaging App For Teams RECOMMENDED BOOKS http://www.amazon.com/gp/product/0986019526/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0986019526&linkCode=as2&tag=stalifhac-20&linkId=GYL6K2CTFE6WDP3E () http://www.amazon.com/gp/product/0986019526/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0986019526&linkCode=as2&tag=stalifhac-20&linkId=CTZBM4UYG7AVJ7DU (Scaling Up: How a Few Companies Make It…and Why the Rest Don’t (Rockefeller Habits 2.0)) ADVICE TO HACKER NATION Get something live today. Most people spend so much time planning and messing around with things that are wasting a bunch of time. What really matters is, will anyone pay for this, and you can find this out by selling one little piece to someone FOLLOW https://twitter.com/lkr (Twitter @lkr) https://twitter.com/meetedgar (@meetedgar) http://meetedgar.com/ (Meetedgar.com) http://lkrsocialmedia.com/ (lkrsocialmedia.com) https://www.facebook.com/MeetEdgar/ (Facebook) https://www.linkedin.com/in/lauraroeder (Linkedin)
00:55 - Laura Roeder Introduction Twitter LKR Social Media Blog Edgar @meetedgar Facebook 01:10 - How Edgar Works 03:31 - Why should you share you own content more than once? 06:25 - What is the most effective approach to scheduling content? 09:01 - Getting Over the “Spammer” Mentality 11:51 - Scheduling 14:47 - Handling Feedback (Complaints) 16:43 - What should you be saying on social media? 19:59 - Should you have multiple accounts? Should you use different platforms for different purposes? 26:06 - How do people even keep up with social media? 30:27 - Hashtags Conference/Event News 33:58 - Facebook Pages 36:14 - Social Media Etiquette 39:42 - The Business and Background of Edgar 42:17 - “Request Access” (List Building) 43:51 - Getting Started with Social Media 45:58 - Twitter Cards 46:23 - Email Marketing 49:56 - Keeping Up with Social Media (and targeting the wrong ones) Other tools mentioned on today’s show Facebook Twitter Hootsuite Tweetbot Snapchat Periscope Meerkat Instagram Pinterest Picks feedly (Reuven) Super Spicy Media Blog (Jonathan) Resources for DYFConf attendees by Kurt Elster (Jonathan) Edgar (Chuck) Hootsuite (Chuck) Tweetbot (Chuck) Unfollowers.com (Chuck) Basecamp (Chuck) Pocket (Laura)
00:55 - Laura Roeder Introduction Twitter LKR Social Media Blog Edgar @meetedgar Facebook 01:10 - How Edgar Works 03:31 - Why should you share you own content more than once? 06:25 - What is the most effective approach to scheduling content? 09:01 - Getting Over the “Spammer” Mentality 11:51 - Scheduling 14:47 - Handling Feedback (Complaints) 16:43 - What should you be saying on social media? 19:59 - Should you have multiple accounts? Should you use different platforms for different purposes? 26:06 - How do people even keep up with social media? 30:27 - Hashtags Conference/Event News 33:58 - Facebook Pages 36:14 - Social Media Etiquette 39:42 - The Business and Background of Edgar 42:17 - “Request Access” (List Building) 43:51 - Getting Started with Social Media 45:58 - Twitter Cards 46:23 - Email Marketing 49:56 - Keeping Up with Social Media (and targeting the wrong ones) Other tools mentioned on today’s show Facebook Twitter Hootsuite Tweetbot Snapchat Periscope Meerkat Instagram Pinterest Picks feedly (Reuven) Super Spicy Media Blog (Jonathan) Resources for DYFConf attendees by Kurt Elster (Jonathan) Edgar (Chuck) Hootsuite (Chuck) Tweetbot (Chuck) Unfollowers.com (Chuck) Basecamp (Chuck) Pocket (Laura)
Laura Roeder is the founder of Edgar, a new social media automation tool designed to prevent updates from going to waste. Since 2009, she's been teaching entrepreneurs how to harness the power of social media marketing and create their own fame at LKR Social Media. On this episode Laura shares: how Edgar got started and how she brought it to fruition from idea phase the difference between Edgar & other social media content schedulers why evergreen content is crucial for your social media presence how & why you should repeat content on social media how $150,000/month became mundane income You can connect with Laura here: http://lkrsocialmedia.com and you can meet Edgar here.
Laura is the founder of LKR Social Media, which now is a team of six. Laura offers strategic consulting in the form of videos that you watch in your own office, on your own time, at your own pace. She has spoken at some of the most well respected events in her industry to include South by Southwest Interactive, BlogHer, and The Social Communications Summit. Laura has also been quoted in big name publications such as the LA Times, Bloomberg, and CNET.
Do you struggle with finding the right type of information to share on your sales page? In this episode I interview Maggie Patterson, a professional copywriter and communications strategist. She share’s with us how to write copy that converts sales and the power of story telling. You don’t want to miss this! Episode Featured Guest: Maggie Patterson Maggie Patterson has over 15 years of experience as a professional copywriter and communications strategist. She works hands on with entrepreneurs to help them market their business using content and communications strategies along with copy that converts. She is also the host of the Marketing Moxie Podcast and her work has been published on leading websites to include the Huffington Post, Virgin.com, LKR Social Media, Yahoo Small Business and more. In This Podcast Episode You Will Learn: How to write sales copy that converts visitors to paying customers The power of story telling when writing copy and blogging The type of information you should be sharing on your sales page What the difference is between Features and Benefits in your copy How to come up with a good headline when writing copy Learn how to get inspiration and borrow ideas from industry leaders Maggie’s recommended websites and books for copywriting Links and Resources Mentioned in the Show: MaggiePatterson.com - Maggie Patterson's Website Story Telling Guide - Maggie's Free Gift CopyBlogger.com - Copywriting Blog ProBlogger.net - Maggie's recommended blog resource CopyHackers.com - Copywriting Resource ConversionXL.com - Copywriting Resource Don't Miss an Episode. Subscribe to One of the Links Below: Click Here to Subscribe via iTunes Click Here to Subscribe via Stitcher Click Here to Follow via Soundcloud Thank you for Listening to the Podcast! If you've found value in this episode of the Marketing Access Pass Podcast, I would love to hear about it! Please head on over to iTunes and leave me a Rating and Review (5 stars would be awesome!) so others who are interested in starting an online business can find the show and learn how to escape the "rat-race". Click here to learn how to leave a rating and review. If you have any questions or comments about this show, please post them in the comments area below and my guest and I would more than happy to answer them.
In today’s episode, Laura Roeder, founder of LKR Social Media, shares how she generated $325,000 in revenue from a $20,000 spend on Facebook ads. To do this, she used a 2-step Facebook ads strategy that you'll learn today. We’ll break down the exact strategy she used, what she means by building “two lists” and how it can play a big role in growing your business. She also shares a new social media software that she and her team have developed, called Edgar, that improves organic traffic to your website and in turn, how you can use it to greatly improve your paid traffic efforts. In this Episode You'll Learn: Laura's exact 2-step strategy for using Facebook ads to build targeted audiences of qualified customers (and how she leveraged this strategy to generate $325K) The benefits of your Facebook ad looking like a simple blog post status update (Facebook Page Post Ad). How you can do this as an evergreen product or during a launch cycle How Laura uses Facebook's website custom audiences (retargeting) to capture people who visit a targeted blog post on her site and then show them relevant ads later on Facebook.
Doubt The Doubts | Crazy Cool People Sharing Great Tips, Tactics, & Tools
Laura Roeder is the founder of LKR Social Media, which is home to programs like Creating Fame that teach small business owners how to market themselves on social media. Laura's also the founder of Edgar, a new social media automation tool that's designed to stop updates from going to waste.
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Are you holding your agency back by committing a common social media sin in your marketing by not showing personality? In this episode I chat with Laura Roeder, founder of LKR Social Media and creator of Edgar. Want to Take Your Agency to the Next Level by Using Social Media? Laura is a social media genius, and was - not once, but twice - named a Top Entrepreneur Under 30. She's going to give you advice on what you can do better when it comes to social media and what social media sin you need to stop doing immediately. The Biggest Social Media Sin One of the worst things you can do on social media is not show any personality. Most agencies do great work for their clients in helping to create and craft a social media voice but are desperately lagging when it comes to creating their own. If you say your agency does social media, then you better be doing social media. How do you think it looks when you tell prospects social media is part of what your agency can offer but you only have 50 Twitter followers? Laura's advice here is to “shape up” and get your social profiles together. If you're selling social, make sure you practice what you preach. Creating a Social Media Voice Make sure your followers get to know you. It's hard to form a relationship with a blank brand so provide some kind of information or link to who your team is. You'll have a lot more success if you associate your social profiles to actual people. After all, people buy from people, not from companies. Now, if you're the kind of agency that has a thought leader or a principle as the figurehead, it may make sense for you to use them as your social voice. If you're not that kind of agency, you can add something like “Tweets by [name]” to your Twitter account or add who's posting on Facebook. What Happens When the Social Media Person Leaves? It happens. People grow and move on. But this can be especially tricky when the person is your social media star. Make sure you're branding the social profile around the company and not an individual. This way, when one moves on another person can easily slip into the role. Unless it's a thought leader, you should probably try to avoid having too much of your following built up around an individual anyway. “But, I don't have time for social media.” Yes, you do! Use some kind of tool to schedule updates ahead of time. After all, sitting in front of social media all day is not a good use of your time. And don't worry about sounding impersonal or robotic. If anything, automation actually helps you come up with more high-quality posts. Instead of panicking to update, you'll have planned out 6-8 months of content to automatically post. Then you are free to engage and interact with your followers and build relationships. Making Connections If you're just starting out, the best way to find people is to start with the ones you know. Find the profiles of your employees, customers, prospects, etc. and follow them on Twitter. Invite them to like your page on Facebook. Start the conversation with them. Next, look at the writers of blogs you read. Post to them about how you enjoy their work, or retweet their latest article. This way you can start building relationships organically. Remember: if you follow people and never talk to them, your relationship will never grow. Paying for Followers. Unless the goal of your business is to have the most followers, buying followers is a waste of time and money. So, if you're not profiting off of having the highest number of friends, why do it? Fake followers don't ever become customers. Not to mention, imagine the embarrassment of having to tell prospects and clients that your social following is actually a bunch of fake bots from Russia. Talk about cringeworthy! Discover the best Digital Agency Strategies today. Get Online Training to help you setup the right systems and strategies to help you grow faster. Become a Better Agency Owner We have covered why you should avoid the social media sin of not showing the personality of your agency, so now it's time to put all of this into proactive with your social media content and get your agency out there. In my own career as an agency owner and professional life, I have more than likely experienced all if not most of the different struggles you have and can help you with what I have learned. From bad agency clients, developing agency products as well as how you can build authority for your agency. If you want to grow your agency even further, I have agency growth hacks, the best ways to improve management of your business as well as why building a remote team can be beneficial in the long run. As well as this, you can learn more about my career as well as tips, tricks and insights by checking out my blogs that cover a wide variety of topics. I also hear the experience and advice from other successful agency experts in my Ask Swenk series and more of my videos on my Youtube channel.
This week I spoke with Laura Roeder, founder of LKR Social Media and now Edgar, a social media marketing platform. Laura is a master of social media and email marketing. However what we had a chance to discuss is how she used an atypical approach to launch a SaaS Product.
Is your business growing or failing? How do you tell? Where do you go for answers? I'll tell you where - > here! This episode features Google Analytics and SEO expert Liz Lockard. I met Liz way back in 2012 during one of the first rounds of Fearless Launching. I was eager to get her on the show because I've been able to see her grow from a consulting business only to scaling her business with group training programs...literally from idea to launch and then beyond. She's been seen all over the web (and around Philly where she's from) -- at LKR Social Media, Rise To The Top, Social Media Examiner and more… prepare yourself from some giggles...but in between we manage to cover a bunch of more serious and useful topics. This episode is jam packed. Here's what you'll learn in this episode: •Tricking yourself to launch (and to do many other things) •Why a little pig makes me so happy •How Liz got the knack for numbers and data, and all that stuff that makes most people sick to their stomach •What Liz thinks about trying to keep your SEO tuned exactly to Google algorith •How to look at your data and know that your business is growing or at least on track •What's more wayyyy more important than watching page views •On site and off site methods of “doing SEO” for your business website •The #1 mistake that new business owners are doing when they try to SEO their website We do a lot of giggling for a chat about analytics and data...so don't be surprised, but I can assure you that we dig in deeper on strategies and tips to get you started with both analytics and SEO.
Is your business growing or failing? How do you tell? Where do you go for answers? I'll tell you where - > here! This episode features Google Analytics and SEO expert Liz Lockard. I met Liz way back in 2012 during one of the first rounds of Fearless Launching. I was eager to get her on the show because I've been able to see her grow from a consulting business only to scaling her business with group training programs...literally from idea to launch and then beyond. She's been seen all over the web (and around Philly where she's from) -- at LKR Social Media, Rise To The Top, Social Media Examiner and more… prepare yourself from some giggles...but in between we manage to cover a bunch of more serious and useful topics. This episode is jam packed. Here's what you'll learn in this episode: •Tricking yourself to launch (and to do many other things) •Why a little pig makes me so happy •How Liz got the knack for numbers and data, and all that stuff that makes most people sick to their stomach •What Liz thinks about trying to keep your SEO tuned exactly to Google algorith •How to look at your data and know that your business is growing or at least on track •What's more wayyyy more important than watching page views •On site and off site methods of “doing SEO” for your business website •The #1 mistake that new business owners are doing when they try to SEO their website We do a lot of giggling for a chat about analytics and data...so don't be surprised, but I can assure you that we dig in deeper on strategies and tips to get you started with both analytics and SEO.
Most of us are on social media these days - but as a wellness business owner, are you using it effectively to grow your business?That's what we'll be discussing today with social media maven Laura Roeder! Most of you are probably already familiar with Laura and LKR Social Media. She's created numerous online programs to train small business owners in using social media for their online marketing.Today Laura will be giving us some really useful tips for health and wellness coaches about social media, how she developed her business, and she'll also give us some suggestions for further reading.What you'll learn in this episode:How to stop wasting time, find a good workflow, and use social media effectively for your businessWhich platforms to focus on, and how to decideWhy it's not that important to be on the cutting edge with new developments in social mediaHow to make your job easier with social media automation toolsHow to find the balance between personal and professional use of social media for your businessThe big turning points for Laura's business and how she became successfulWhy it's important to get outside help with your business early, before you think you need itWhy you shouldn't be afraid to tap into your wacky, off-the-wall business ideasHow to find a niche for your programLaura's book recommendationsEpisode Links:LKR Social MediaBufferHootsuiteVin Diesel's Facebook pageMastering the Rockefeller HabitsA Return to LoveJoin the Wellpreneur Community on FacebookThis episode originally aired on The Wellpreneur Podcast.Get the full show notes with links:https://wellpreneur.com/e22-tips-social-media-maven-laura-roeder/Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved. Advertising Inquiries: https://redcircle.com/brands
Most of us are already using social media, but how effective is it for your business, and how can you improve your strategy? That's what we'll be discussing today with social media maven Laura Roeder! Most of you are probably already familiar with Laura and LKR Social Media. She's created numerous online programs to train [...]
MAGGIE Patterson, is a copywriter and communication’s strategist who works with coaches, consultants and service providers to help them grow their bottom line. She believes we need to ditch the marketing "shoulds" and play by our own rules. Maggie is also the host of the Marketing Moxie podcast and her work has been published on leading websites including The Huffington Post, LKR Social Media, Duct Tape Marketing, Content Marketing Institute, Yahoo Small Business and more.
The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix
Maggie Patterson is a copywriter and communications strategist. She works hands-on with entrepreneurs to help them market their businesses – using content and communications strategies along with copy that converts – to meet business goals. With 15 years of hands-on experience she has worked with companies of all sizes – from big brands to solopreneurs. After cutting her teeth during the dot-com bubble and bust in Canada’s leading PR agency, Maggie started her own highly successful marketing and communications consultancy. She is the host of the Marketing Moxie podcast and her work has been published on leading websites including The Huffington Post, LKR Social Media, Duct Tape Marketing, Content Marketing Institute, Yahoo Small Business and more.
I’ve known Laura Roeder for quite some time and when it comes to social media marketing, she is my go to gal. In today’s podcast, Laura will teach you the proper way to run social media for your company and how she turned her virtual company into a social media powerhouse that makes over 7 figures per year. Laura runs LKR Social Media where she sells various courses on how to become “business” famous. Check it out! What You’ll Learn Laura’s most effective social media outlets How Laura struggled early on with her business How she turned things around to […] The post 009: Laura Roeder On The Right Way To Manage Social Media For Your Small Business appeared first on MyWifeQuitHerJob.com.
Laura Roeder is a social media marketing expert who teaches small businesses how to create their own fame and claim their brand online. Laura is the Founder of LKR Social Media. Laura has been a speaker at many influential industry conferences including, South by Southwest Interactive Conference, Online Marketing For Women Entrepreneurs, and Blogher, discussing social media marketing marketing, technology, and personal branding. Laura has been featured in Forbes, Fast Company, Mashable, Entrepreneur.com, Los Angeles Times and CNET. She has also contributed to many influential online publications such as ProBlogger, CopyBlogger, and many more. In this episode of Entrepreneur 2.0 you will learn: How to package up your knowledge into online courses How to build buzz around your brand The right way to get personal on social media How to put yourself out there online How to make the most of your time on social media How to get over the fear of expanding your business Inexpensive ways to hire people to help you grow your business
Today's episode of the Online Marketing Made Easy Podcast, is all about selling with social media, and today's special guest is Laura Roeder, founder of LKR Social Media. I invited Laura on the show because she is a master at selling with social media. She does it in a way that's incredibly inviting and her raving fans and customers are proof that's she's doing many things right. In addition to that, an inspiring conversation that I had with Laura while I was still working for Tony Robbins was a springboard for me to start my own social media consulting business. About six months after that call with Laura, I started to put all of the wheels in motion to start this business, which has been one of the most incredible experiences of my life. Laura's journey to creating LKR Social Media is a one you'll want to hear. She shares her story and some action-packed, strategic social media tips in this interview. In this episode, here’s what we’ll cover: How Chicago weather contributed to Laura's journey into social media. How to use leveraged, scalable tools to make sales for your business. The reason for the disconnect between social media and selling. How you can use "under the radar" selling on social media. How to create a "Golden Page" to sell more (this one tip is WORTH every minute of this episode!) An easy way to measure social media ROI. And so much more!
Laura is the founder of LKR Social Media, which now is a team of six. Laura offers strategic consulting in the form of videos that you watch in your own office, on your own time, at your own pace. She has spoken at some of the most well respected events in her industry to include South by Southwest Interactive, BlogHer, and The Social Communications Summit. Laura has also been quoted in big name publications such as the LA Times, Bloomberg, and CNET.
When you go online with your blogging, one of your goals is to… get famous. Now, we might not be talking about celebrity famous. Chances are, we're talking about achieving recognition within your particular niche or field. After all, to earn business online, you need to become known. Laura Roeder, from LKR Social Media, comes on The Blog Program to discuss the idea of creating fame. Laura discussed the "big idea" which is necessary for creating fame, and how to go about getting out there into your marketplace even when you're starting from scratch. In this episode, you'll learn about: The importance of picking a kind of content to focus on (and how this can save you a lot of needless legwork, too) How to arrive at your "big idea" which will separate you from your competition. Her recommendation for post frequency How do you pitch a guest post do a larger blog (even if you feel like you're a bit of a nobody in comparison) How to get interviews (and how Laura got herself onto my show ;) ) Some of the changes Laura is making to allow her to continue to run her business while traveling for a year To learn all the details of Laura's strategy for creating fame, check out... Creating Fame (not an affiliate link). You can opt in there for some free video training. You'll also get word from her when she reopens the program (which she does 4 times per year). Big thanks to Laura for coming on the program. Oh, and everybody should send her a big congrats, because I found out she got engaged to be married very shortly before this interview. :)
© 2020-2025 Ivy Podcast Discovery LLC
