Podcasts about self promoters

Michael F. Schein ghostwrites books that make business leaders, executives, and entrepreneurs famous in their fields. He is the founder of the marketing and consulting company MicroFame Media, and some of his clients have included Lockton, eBay, Magento, the University of Pennsylvania, the United Methodist Publishing House, LinkedIn, and Citrix, to name a few. His writing has appeared in Fortune, Forbes, Inc., Kitces, Business Insider, Psychology Today, and the Huffington Post, and he is a speaker for international audiences, spanning from the northeastern United States to the southeastern coast of China. His book, "The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers," published by McGraw Hill, is available wherever books are sold.In today's episode of Smashing the Plateau, you will learn how to harness the power of strategic marketing and ghostwriting to become a recognized thought leader.Michael and I discuss:Michael's journey from copywriting to marketing consultancy [02:18]The concept of becoming a "micro celebrity" [06:10]The importance of having a book to establish expertise [07:00]Overcoming the fallacy of scale in business [08:12]The impact of community on professional success [16:34]How to balance intuition and external advice [18:00]Michael's insights on thinking like a scientist to find your niche [21:35]Learn more about Michael at https://microfamemedia.com and https://michaelfschein.com.Contact Michael directly at:- Email: mfs@microfamemedia.com- Phone: (917) 273-9885Thank you to our sponsor:The Smashing the Plateau CommunityGet exclusive access and strategic insights – subscribe now and take the first step towards mastering success!

When it comes to discerning others' character, watch out for self-promoters. They can often be found applauding themselves, seeking attention and demanding special treatment. They're everywhere, but if you happen to see one staring back at you when you look in the mirror, take action: Ask God to help you remove the spotlight from yourself in order to shine it on him.

In the episode 193 of IDEAS+LEADERS podcast I am speaking with Michael Schein… Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in turning consultants, financial services professionals, and venture-funded start-ups into celebrities. Some of his clients have included Lockton, Kasha, University of Pennsylvania, United Methodist Publishing House, Magento, LinkedIn, and Citrix, to name a few. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, Huffington Post, and Kitces, and he speaks regularly to U.S. and international audiences. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears where books are sold. Thank you for joining me on this episode of IDEAS+LEADERS. If you enjoyed this episode, please share, subscribe and review so that more people can enjoy the podcast on Apple ⁠https://apple.co/3fKv9IH⁠ or Spotify ⁠https://sptfy.com/Nrtq⁠ __________ I'd love to connect with you! You can find me, Elena Paweta, the host of IDEAS+LEADERS podcast on: Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elena.paweta/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elena-paweta/⁠

Welcome back to Inside Personal Growth! My guest for this episode is writer, speaker, business owner, and hype artist all in one, Michael F. Schein. He is also the author of the book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers.

On this week's episode of Questions From The Audience, Tim answers questions from the TMA Fan Page and his email at tmckernan@insidestl.com. Topics include: -More thoughts on the new JFK documentary -College Football interest vs. College Basketball interest -The email that got Gangster Pete fired (and then later re-hired) -YouTube Golf -The Charissa Thompson situation Please support our sponsors: Mark Hannah – Evergreen Wealth Strategies James Carlton Agency (State Farm) Design Aire Heating & Cooling Mungenast Longo Biggs Follow us on Social Media: @TMASTL on Twitter, @tma_stl on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

This is part two of a two-part discussion with Michael F. Schein, the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers was released by McGraw Hill on January. 12, 2021. Find Michael here: https://michaelfschein.com/ https://Microfamemedia.com/ https://hypereads.com/

This is part one of a two-part discussion with Michael F. Schein, the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers was released by McGraw Hill on January. 12, 2021. Find Michael here: https://michaelfschein.com/ https://Microfamemedia.com/ https://hypereads.com/

To start off the show, Sam and Greg reflect on this past week in sports and who the best self promoters are in sports history. Followed by, an NBA Playoff and Atlanta Braves breakdown! 

Freemasons, Skull and Bones, Rosicrucians, the Illuminati, 5 Hertford Street, the Bohemian Club, and more, are all so-called secret societies. Not so much because no one knows about them, but more so the question as to what do they do, who belongs to them, and how do you join? Is membership in the Soho House the modern day variant of such societies? What's the psychology behind their creation and their intrigue? Well, Michael F. Schein, author, and CEO of MicroFame Media, knows a lot about that, and in fact, he's created his own secret society that we'll be discussing in this episode.  He was the former co-host of the “Access to Anyone” podcast and his writing has appeared in Fortune, Forbes, Inc., Psychology Today, and the Huffington Post, and he has been a speaker for audiences spanning from the northeastern United States to the southeastern coast of China. Michael is the author of the popular The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill last year.  So, it seems a little paradoxical that we're publicly discussing “secret” groups, right? But by definition Michael explains how a secret society gets hyped in spite of it then no longer being “secret.” Michael helps us understand how to know something is not a scam or cult. As well as the crossroad of hype and NFTs, Web3, crypto, and journalists covering rises and flameouts and phenomena like the Bored Monkey Yacht Club.  Michael is whip-smart and New York shrewd. He helps us all better know how to separate the wheat from the chaff in better understanding hype from value so we can better live our lives in full.

#revenueoperations #hype #marketing Michael F Schein Author of the Hype Handbook joins the SAASholes Revenue Podcast to discuss his book "The Hype Handbook" and in the opening clip he tells Pete Jansons and Marcus Cauchi his definition of Hype Other Topics: Punk Rock, the Act, Sex Pistols, Sonic Youth, Definition of Hype, Secret Societies, Van Bismark, Dress who you want to be, Gary Vanderchuck, We are all in Sales, We are all performers, Negative Bias, Social Dilemma, juice guru institute, meet me in the bathroom, Hip Hop Hype, Tupac, Biggie, The Colonel https://microfamemedia.com/ https://michaelfschein.com/bio/ Michael F Schein Bio: He is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers (McGraw Hill, January 12, 2021). His articles have appeared in Fortune, Forbes, Inc., Huffington Post, and Psychology Today.. He speaks to international audiences spanning from the northeastern United States to the southeastern coast of China. As founder and president of marketing agency MicroFame Media, he has launched campaigns and created content for companies including eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. He has also recently begun practice the martial art Wing Chun, giving him yet another similarity with Robert Downey, Jr. --- Send in a voice message: https://anchor.fm/saasholes/message Support this podcast: https://anchor.fm/saasholes/support

“Just because an idea's not original doesn't mean it's not effective.” - Michael F. Schein Welcome to Innovation Meets Leadership! I'm your host, Natalie Born. In this episode, we are catching up with Micahel F. Schein. Michael is the founder and president of MicroFame Media, a company that specializes in making consultants and coaches famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears where books are sold. [00:16] Building a Secret Society Michael explains why the word hype has had negative connotations over time Why Secret Society: The notion that hype artists are incredibly effective at making it look like all of their success comes from the bottom up but actually rely on individuals doing work below the surface Why the point of the secrecy is the secrecy Why it's the exclusivity that makes it special and fun [13:31] Applying The Idea of a Secret Society to Our Business How can you bring ritual and exclusivity into what you're doing Why we should look to places outside your industry Why we should have a very experimental mindset [22:50] What is Core to Innovation Emphasizing what you're calling the innovation component Why everything is innovation How to be comfortable with innovation [25:23] Closing Segment Final thoughts from Michael Connect with Michael! Key Quotes: “If you create something that people would do anyway because it's an adventure. Business gets done as a side effect.” - Michael F. Schein “So the trick is to base your stuff on psychological principles that work, but even more importantly, conduct very small experiments that just give you the data you need to know if you should go bigger and kill the losers very, very quickly.” - Michael F. Schein Connect with Michael Website: https://www.hypereads.com/list LinkedIn: https://www.linkedin.com/in/michaelfrancisschein/ Twitter: https://twitter.com/MichaelSchein1 Facebook: https://www.facebook.com/michael.schein.7 --- Send in a voice message: https://anchor.fm/natalie-born/message Support this podcast: https://anchor.fm/natalie-born/support

If you were sent an exclusive invite to a secret society, would you accept? If you knew only a few people in the world had been approached to join, would it spark a scarcity curiosity? What is more alluring: the society itself or the mere fact that it's a secret? Creating hype is the forte of our returning guest on this episode, Michael F. Schein. In our previous chat with Michael back in episode 212, he was telling us about his book “The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers”. Since writing it, his marketing business has been inundated with clients wanting “in on” some hype! So as a unique way of creating hype, Michael has created a new secret society with only a few (secret) members. Kurt and Tim spend time discussing the allure of a secret club - why they have been successful in the past, what continues to make them enticing, and how businesses can potentially use them to create hype.  There is something that you can be part of that is definitely not a secret - the Behavioral Grooves Patreon membership. It's no secret that we rely on the support of our loyal listeners to support the podcast and we truly appreciate everyone who chips in, thank you.   Topics (5:16) How hype changed Michael's marketing consultancy career. (10:51) The details of Michael's secret society. (17:30) Are secret groups a tactic businesses should use? (21:30) How marketing has evolved since the Alice Cooper Piccadilly Circus stunt. (23:53) How Michael gets to work with only his favorite companies. (32:02) Grooving Session with Kurt and Tim.   © 2022 Behavioral Grooves Links Michael F. Schein: https://michaelfschein.com/ Michael's book “The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers”: https://amzn.to/3V5KVO9 Episode 212, Scrutinizing Hype: Powerful lessons from The Hype Handbook with Michael F. Schein: https://behavioralgrooves.com/episode/scrutinizing-hype-with-michael-f-schein/  Seven Society, University of Virginia: https://en.wikipedia.org/wiki/Seven_Society  Jeff Walker “Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams”: https://amzn.to/3V9Uv2m Episode 226, The Power of Unity: Robert Cialdini Expands His Best Selling Book Influence: https://behavioralgrooves.com/episode/cialdini-unity-in-influence/  The Lake Wobegon Effect: https://psychology.fandom.com/wiki/Lake_Wobegon_effect  Behavioral Grooves Patreon: https://www.patreon.com/behavioralgrooves   Musical Links  The Dickies “Banana Split”: https://www.youtube.com/watch?v=G_wkEnLBvlE

How can you stand out from the competition in your industry? This is a question we're all trying to answer through our marketing. We want a dedicated following of people who love our products and services, but how can we achieve that? This week, episode 157 of The Digital Agency Growth Podcast with Michael F. Schein is about the power of creating hype for your business! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Dan Englander and Michael F. Schein share the importance of understanding the mass psychology principle and then playing with it. They also chat about actionable steps you can take right now to stand out in your industry using hype. Michael F. Schein is the Head Hype Artist at MicroFame Media, a company that specializes in idea-driven businesses famous. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, PopUp, Pugpig, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears where books are sold.In this episode, Dan and Michael discuss the following:Attracting attention from the people that matter on a macro level.Ethically harnessing the power of human emotion to create hype and cause people to take action.Powerful ideas on how to make war, not love so that you build up the right attention.Creating useful content that gets attention and can be replicated to get results.How ad fatigue and industry evolution can impact how we use hype.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH MICHAEL F. SCHEIN:TwitterLinkedInFacebookMichael ScheinMicroFame MediaCONNECT WITH DAN ENGLANDER:LinkedInSales Schema

Michael F. Schein returns to the podcast to talk about his experience building a "secret society", a term from his book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. Michael shares practical advice everyday people can use to build a network that works for them, elevating their status and increasing their odds of success.Mentioned in this Episode: Michael on LinkedIn - https://www.linkedin.com/in/michaelfrancisschein/Michael's first appearance on People Business - https://peoplebusinesspodcast.com/michaelfschein/The Hype Handbook by Michael F. Schein - https://www.amazon.com/Hype-Handbook-Indispensable-Propagandists-Self-Promoters/dp/126047013XMicroFame Media - https://microfamemedia.com/Time Codes:(2:01) - Creating secret societies.(8:48) - How can the average person start to gain access to powerful people?(16:09) - Finding people who are incredibly smart, but are not the folks everyone thinks to contact.

Michael F. Schein is the Head Hype Man at MicroFame Media, a company that specializes in making consultants and coaches famous in their fields. (Often through bold, creative and playful methods). Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China.His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears where books are sold. Mike was on the show before and is back again, this time to among other things, to talk about his experiments in forming a secret society...Topics Covered:- Marketing insights from rock and hip hop managers, dada artists and cult leaders- Why we're so fascinated with the freemasons, illuminati and skull and bones:- The secrecy is very much the point- "The greatest hype artists make it seem like their success is all grassroots but there's always people pulling strings beneath the surface"- The ancient greeks and roman had these festivals where they could let themselves go: slaves into masters and vice versa- A healthy expression of your 'other side' in a spirit of camaraderie is highly appealing to people- Friends not just networking: You can't fake the shared interest- Be the person people want to genuinely hear from- Ethical emissaries for your business- People forget the 'fun' in business, real not fake fun- It has to speak to something people are going through at the time- The real Don Draper, Eddie Bernays- Don't let the facts speak for themselves, you'll probably loseIf you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Our guest, Michael Schein has been successful in doing so. In fact, he teaches it as success secret #2 in his book he Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. Quite a title!  He and David dive into the topic of secret societies and what they really entail. How these can help promote your ventures and the importance of having other people involved.  Michael is also the founder and president of MicroFame Media, a company that specializes in making consultants and coaches famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix.   This is a conversation for all of those who have wondered what secret societies are all about. Why are they always mentioned in the same breath as so many successful people in America? Don't miss out and find out!  -------   This Manage 2 Win Podcast episode is brought to you by Habitly.  I (David) review Habitly best practices regularly, and teach these essential people skills to clients weekly.  This advice has changed my life, and made millions for our clients.  I started developing Habitly content in 2004.  Habitly's powerful best practices have now been taught to thousands of people worldwide.  For instance, you can learn how to Create time in your day;  Get more from meetings;  Stay calm;  Achieve significant targets;  and Become a great leader.  Simply study and apply the expert knowledge provided in Habitly courses and micro-learning episodes.   Whether you're just out of college, or someone with over 20 years work experience, learn the habits of highly successful people on Habitly.    Test drive Habitly for 7 days on us!  This includes full access to the entire Habitly knowledgebase – www.habitly.com. 

What is hype? What it is not? Why is it so mis-understood? What about us humans, makes us so susceptible to ‘hype'? What are some of the hype strategies from the The Hype Handbook ? Any examples of brands or business that have built in hype as an integral part of their marketing? What is common between hype generation and marketing; and how are these two different? What is it that Oprah, Tim Ferris, Kim Kardarshan instinctively know, that marketers can learn from? Michael answers the above & more questions as he talks about how he uses hype to 'make idea-driven businesses famous'. Michael F. Schein is the Head Hype Artist at MicroFame Media. His explains some of the principles from his book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. Please visit his company at : MicroFameMedia.com Connect with him on Linkedin : linkedin.com/in/michaelfrancisschein Checkout his book : https://www.amazon.in/Hype-Handbook-Indispensable-Propagandists-Self-Promoters/dp/126047013X Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Michael 02:32 What is Hype, What it is Not 06:00 The Human Need for Hype - Give Babies Their Milk Before You Give Them Meat 10:10 Elon Musk - The Hype Artist 13:45 Make War, Not Love - Hype Strategies for Marketing & Brands - Case Studies of Basecamp & Apple 26:50 Prayers, Spells & Symbols Hype Strategy 33:33 How Marketing is Not Hype & Hype is Not Marketing 38:21 Case Study -Tim Ferris & Four Hour Work Week 42:00 Theatre & Drama Hype Strategy - Example of Amway 49:04 Cult Leaders & Their X Factor - Hype Factors 53:13 Rapid Fire - Personally Speaking with Michael 56:40 Connecting with Michael Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/ #hypemarketing #hypeculture #hypehandbook #hypemeaning #contentmarketing #contentmarketingstrategy #basecamp #Amwaymarketingstrategy #propogandaandculture #hypeinnovation #propogandatechniques #Hypestrategy #Hypemarketingstrategy #marketingpodcast #attention

Have you come across an unethical self-promoter? You know the one: someone who claims to know everything, lies compulsively, talks about him or herself, offers too-good-to-be-true promises, and takes advantage of others. They're not just salespeople, but sales – for whatever reason – seems to get tarnished by the same brush. Sue Barrett, CEO of Barrett Consulting Group, points out the tell-tale signs of an unethical self-promoter, and what to do if you are confronted by one. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Michael F. Schein is the Head Hype Man at MicroFame Media, a company that specializes in making consultants and coaches famous in their fields. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers published by McGraw Hill, appears wherever books are sold.Mentioned in this Episode:Michael Schein on the Grounded Content PodcastBasecampRework book by basecampBrene Brown on VulnerabilityLouis CK on airplane wifi Time Codes:(3:26) - What is hype?(5:42) - When did hype become something you wanted to dedicate your career to?(8:59) - How should the everyday person be thinking about hype?(12:26) - How does someone find the right audience for their message?(15:06) - “Make war, not love.”(20:22) - How does someone pick fights if they don't like conflict? (23:43) - Do you have exercises for this? (24:57) - “Create your own secret society.”(31:27) - Re-thinking how you network.(44:42) - What type of language resonates most with people?(49:37) - How can people add theatricality to a business setting?(55:28) - Michael's take on the phrase “Under-promise & Over-deliver.”(1:04:10) - Where can people find you?

Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix.  His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers was released by McGraw Hill in 2021.   Show Notes: https://michaelfschein.com/ https://www.linkedin.com/in/michaelfrancisschein/ https://microfamemedia.com/ The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers

Is Hype Marketing The Best Way To Win Business Consulting Clients? [Everything Business Consulting Episode 79]Michael F. Schein is a writer, speaker, business owner, and hype artist. In episode 79 of Everything Business Consulting, we dive into what Michael calls HYPE!Show notes:You can find Michael's book – The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers on Amazon.Everything Business Consulting is brought to you by ConsultX, your complete Business Consulting Solution. Visit www.consultx.com to find out more.

Are you susceptible to propaganda and persuasion? Hype truly runs our world today. What effects does it have on entrepreneurs? with Michael F. Schein. Hype is a word that often has a negative connotation. Why did you choose it for the title of your book? What key messages do you communicate in your book, the Hype Handbook? You've publicly called out a number of prominent gurus, including Gary Vaynerchuk, Tony Robbins, and Simon Sinek. What is your point of view about them? Why did you choose coaches and consultants for your company's target market? Why do you shy away from the word "marketing" in describing what you do? Is it really more helpful for your clients to promote themselves rather than doing the work for them? Michael F. Schein Michael F. Schein is the founder and president of MicroFame Media, a company that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears where books are sold. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to iTunes. We would love a review on iTunes or other platform. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of www.mkbconseil.ch a company specialized in leadership development and executive coaching.

Michael F. Schein: The Hype Handbook Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making ideabased companies famous in their industries. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the US to China. He is also the creator of the popular Hype Book Club, which provides regular recommendations of books about hype artists and hype strategies. Michael is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers*. In this conversation, Michael and I explore his research on hype and how we can benefit from the lessons throughout history of human influence. We examine at what we can learn from both positive and negative examples to discover how to brand ourselves better. Michael then invites us to frame the messaging about our own work to align with these human tendencies though a lens of genuine care and authenticity. Key Points We've evolved through history to seek guidance from those who appear miraculous. Surprise and worthiness are two indicators of what people perceive as miraculous vs. simply chance. The elements of your narrative are faders on a mixing board. Raise and lower different elements of the story to get the right mix. Make a list of strengths and weaknesses and don't mention your weaknesses for a week. Reframe how some of your weakness might be strengths. Develop your story using the elements of theatre. Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes The Four Critical Stories Leaders Need For Influence, with David Hutchens (episode 148) (who we are story) Get Noticed Without Selling Out, with Laura Huang (episode 480) How to Actually Get Traction From Leadership Books, with Nicol Verheem (episode 549) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.

Today's guest on Business Results Radio is Michael F. Schein.  Michael is a writer, speaker, business owner, and hype artist. He is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers (McGraw Hill, January 12, 2021).  His articles have appeared in Fortune, Forbes, Inc., Huffington Post, and Psychology Today.  He speaks to international audiences and has tons of clients through his agency, Microfame Media. In today's conversation, we dive into The Hype Handbook.  The best part of this discussion is that everything we talk about today is actionable, and can get your quick results.  Plus, I'm sure you may enjoy a surprise or two as Michael talks about how he picked fights with some pretty well known marketers, such as Gary Vee. This interview will make a difference for your business. Enjoy!Be sure to subscribe to the show here: http://bit.ly/businessresultsradio

Welcome to Innovation Meets Leadership! I'm your host, Natalie Born. In this episode, Michael F. Schein redefines the effective manner of marketing or getting the hype. Why is it that those who do not consider themselves marketers turn out to have a bigger following? From this conversation, Michael points out the power of utilizing psychology and how it should be used responsibly by keeping our motives in check. Michael F. Schein is the founder and president of MicroFame Media, a company that specializes in making consultants and coaches famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears where books are sold. Main Takeaways: The Marketing Hype: Utilizing Psychological and Emotional Drives The Implications of the Hype - Emotional Regulation Targeting Mistrust to Effectively Offer Value Key Quotes: “We let our emotions get in the way. And that's a good thing. The problem with that is some of the best people with the best ideas, they throw the baby out with the bathwater, they willfully reject driving attention and emotion around what they're selling, what their messages are.” - Michael F. Schein Be sure to check out full show notes at https://innovationmeetsleadership.com/resources or click "Episode Website" below. Connect with Michael Twitter: https://twitter.com/MichaelSchein1 Linkedin: https://www.linkedin.com/in/michaelfrancisschein/ Facebook: https://www.facebook.com/michael.schein.7 Instagram: https://www.instagram.com/scheinm1/ Author Website: michaelfschein.com Business website: microfamemedia.com These are proven solutions to advance your leadership and innovation process. Check out our website innovationmeetsleadership.com or connect with us on Instagram or Facebook @innovationmeetsleadership Don't forget to subscribe and leave a 5-star review. Let's go transform something! --- Send in a voice message: https://anchor.fm/natalie-born/message Support this podcast: https://anchor.fm/natalie-born/support

What does it take to get attention? As long as you don't care what kind of attention, Not much. But, what does it take to get the right kind of attention? Is there a step-by-step strategic plan, a handbook you could follow to get the kind of attention you actually want or need for yourself, your ideas, your organization? A handbook that would lay out all the dirty tricks so that you can be aware of them, so that you can use them for the good of humanity; the kind of attention that has people discover you and or your wares. What if I told you that there is; If there's any doubt, you must stay tuned. Our guest today is Michael F Schein. Michal is the world's foremost expert on hype and now he's written the quintessential book on the subject, The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. Michael is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. His clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, and LinkedIn. Michael's writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post. He has spoken for international audiences spanning from the northeastern United States to the southeastern coast of China. More on Michael. Website: www.michaelfschein.com His company: https://microfamemedia.com The Hype Handbook: https://tinyurl.com/HypeHandbook Social Media: https://www.facebook.com/MichaelScheinOfficial https://twitter.com/MichaelSchein1 https://www.linkedin.com/in/michaelfrancisschein https://www.instagram.com/scheinm1 Part 1) The 12 Buckets of Successful Hype The Importance of Questioning Ethics Hype - Redefined (for the power of good) The Judgement of The Observer vs the Doer Why You MUST pick Fights Business Lessons from The Who (rock band) and Kim Kardashian Tapping Weaknesses as Strengths Basecamp Vs Salesforce- The Many or The Few The 12 Buckets of Successful Hype

What does it take to get attention? As long as you don't care what kind of attention, Not much. But, what does it take to get the right kind of attention? Is there a step-by-step strategic plan, a handbook you could follow to get the kind of attention you actually want or need for yourself, your ideas, your organization? A handbook that would lay out all the dirty tricks so that you can be aware of them, so that you can use them for the good of humanity; the kind of attention that has people discover you and or your wares. What if I told you that there is; If there's any doubt, you must stay tuned. Our guest today is Michael F Schein. Michal is the world's foremost expert on hype and now he's written the quintessential book on the subject, The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. Michael is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. His clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, and LinkedIn. Michael's writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post. He has spoken for international audiences spanning from the northeastern United States to the southeastern coast of China. More on Michael. Website: www.michaelfschein.com His company: https://microfamemedia.com The Hype Handbook: https://tinyurl.com/HypeHandbook Social Media: https://www.facebook.com/MichaelScheinOfficial https://twitter.com/MichaelSchein1 https://www.linkedin.com/in/michaelfrancisschein https://www.instagram.com/scheinm1 Part 2) Tapping Mass Psychology How to Overcome Sales Avoidance Why You Should STOP Marketing! The Dangers of Hiring an Agency The Power of Creating Emotional Investment The Principle of: If You Don't, They Won't! Lessons from Captain Kirk and Jeff Bezos Why all Business is "Show" Tapping into Mass Psychology

BRG's Michael Jelen is joined by Michael Schein, the head hype man of MicroFame Media and author of The Hype Handbook: 12 Indispensable Success Secrets from the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. They discuss how important hype is in reaching your target market and getting out the word to your audience.

Bill Cates is the founder of Referral Coach International and the Cates Academy for Referral Marketing. He is a client acquisition expert and the author of several books, including Get More Referrals Now and Radical Relevance. For over 25 years, Bill has helped financial professionals move from incremental to exponential growth by improving communication, value, and clientele. Before founding Referral Coach International, Bill built and sold two successful book publishing companies. A sought-after public speaker, Bill is also the founder and leader of the Million Dollar Speakers Group and host of the Top Advisor Podcast.   Bill joins me today to share the secrets behind turning loyal clients into advocates for your business. He explains how public speaking engagements can help your prospecting efforts and build your influence. He discusses his philosophy on referrals and offers his best practices for soliciting business introductions from clients. Bill also highlights the importance of investing in emotional connections with clients and underscores the power of communicating values through storytelling.   “The secret sauce to creating advocates for your business is personal connection.” - Bill Cates   This week on The Model FA Podcast:   Bill's background: his pivot from the publishing industry to the financial services industry, and his introduction to professional public speaking Building influence through public speaking and starting a public speaking career How to connect with your audience before you speak from the stage Bill's philosophy on referrals, business introductions, and growing a referral-based business The four stages of client relationships How to make clients feel optimistic about working together The difference between creating value connections and emotional connections The “90-Day Dazzle" and how the right client onboarding process can help make your business more referable The Transition Navigator and the Anchoring Effect Congruency theory and the power of impressions Creating the “client-centered why” and the neuroscience of relevance How advisors can approach asking for introductions without being aggressive Radical relevance and the value of communicating values through storytelling The distinction between referrals and introductions   Resources Mentioned:   Book: The Hype Handbook: 12 Indispensable Success Secrets from the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers by Michael Schein Book: What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story by Ben Zoldan and Michael Bosworth   Our Favorite Quotes:   “One of the best ways to become influential is to speak. There's something about standing up on the stage that edifies you.” - David DeCelle “Depending on what they experience, your clients will view everything you do through a particular lens.” - David DeCelle “We're in the name recognition business. If you make a nice connection with someone, that'll carry on a long way.” - Bill Cates   Connect with Bill Cates:   Referral Coach International Top Advisor Podcast Book: Radical Relevance: Sharpen Your Marketing Message - Cut Through the Noise - Win More Ideal Clients Book: Get More Referrals Now! Book: Don't Keep Me a Secret!: Proven Tactics to Get Referrals and Introductions Referral Coach International on LinkedIn Bill Cates on LinkedIn Bill Cates on YouTube Bill Cates on Facebook Bill Cates on Twitter   About the Model FA Podcast   The Model FA podcast is a show for fiduciary financial advisors. In each episode, our host David DeCelle sits down with industry experts, strategic thinkers, and advisors to explore what it takes  to build a successful practice — and have an abundant life in the process. We believe in continuous learning, tactical advice, and strategies that work — no “gotchas” or BS. Join us to hear stories from successful financial advisors, get actionable ideas from experts, and re-discover your drive to build the practice of your dreams.    Did you like this conversation? Then leave us a rating and a review in whatever podcast player you use. We would love your feedback, and your ratings help us reach more advisors with ideas for growing their practices, attracting great clients, and achieving a better quality of life. While you are there, feel free to share your ideas about future podcast guests or topics you'd love to see covered.    Our Team: President of Model FA, David DeCelle   If you like this podcast, you will love our community! Join the Model FA Community on Facebook to connect with like-minded advisors and share the day-to-day challenges and wins of running a growing financial services firm.

In this episode I speak with Michael Schein, the Head Hype Man at MicroFame Media and author of, "The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers," whose wakeup call was distilling what masters of hype do effectively that could be used by people who are doing good in the world. https://microfamemedia.com/

Video Version https://vimeo.com/653243654 About the Podcast In this episode of "State of Readiness", I welcome Michael F. Schein; the Head Hype Man at MicroFame Media. We met at a "non-conference" in Saratoga Springs in the summer of 2021 where Michael was speaking about "hype". When Michael graduated from university (much to his parent's chagrin) he announced that he was going to be in a rock-band. Even though the band didn't become its own genre, they did pretty well. Much of the band's success was attributed to do with Michael "hyping-up" the band and its promotion; even going so far as purposefully booking themselves in a venue where they knew they would be booed off the stage. After all, there is no such thing as "bad publicity". In our conversation, Michael shares his thoughts on what hype is and how to use it as a positive force to create an energy around your persona to stand-out from the crowd and be recognized; mastering the art and science of using shameless propaganda for personal and social good. Imagine if you could generate and leverage hype for positive purposes―like legitimate business success, helping people, or effecting positive change in your community. Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world. About Michael F. Schein Michael F. Schein is the Head Hype Man at MicroFame Media, a company that specializes in making consultants and coaches famous in their fields, and author of the book entitled “The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers” which is published by McGraw Hill and released in January of 2021 and is available on Amazon and wherever else books are sold. Michael's clients range from the outliers with fresh ideas who want to get their message out and make their mark – to executives at companies such as eBay, Magento, The Medici Group, Ricoh, LinkedIn, Citrix and many others. Michael graduated from the University of Pennsylvania with a Bachelors of Arts degree in English and his writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. LinkedIn Profile; https://www.linkedin.com/in/michaelfrancisschein Company; MicroFame Media Website; https://microfamemedia.com/ Headquarters;  Beacon, New York Year Founded; 2012 Company Type; Private Corporation Specialties;  MicroFame Media is a marketing agency that turns consultants (and other idea-based businesses) into thought leaders when they don't have the time to do it on their own.

What does it take to get attention? As long as you don't care what kind of attention, Not much.  But, what does it take to get the right kind of attention? Is there a step-by-step strategic plan, a handbook you could follow to get the kind of attention you actually want or need for yourself, your ideas, your organization? A handbook that would lay out all the dirty tricks so that you can be aware of them, so that you can use them for the good of humanity; the kind of attention that has people discover you and or your wares. What if I told you that there is; If there's any doubt, you must stay tuned. Our guest today is Michael F Schein. Michal is the world's foremost expert on hype and now he's written the quintessential book on the subject, The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. Michael is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. His clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, and LinkedIn. Michael's writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post. He has spoken for international audiences spanning from the northeastern United States to the southeastern coast of China. More on Michael. Website: www.michaelfschein.com His company: https://microfamemedia.com The Hype Handbook: https://tinyurl.com/HypeHandbook Social Media: https://www.facebook.com/MichaelScheinOfficial  https://twitter.com/MichaelSchein1  https://www.linkedin.com/in/michaelfrancisschein  https://www.instagram.com/scheinm1 Part 2) Tapping Mass Psychology How to Overcome Sales Avoidance Why You Should STOP Marketing! The Dangers of Hiring an Agency The Power of Creating Emotional Investment The Principle of: If You Don't, They Won't! Lessons from Captain Kirk and Jeff Bezos  Why all Business is "Show" Tapping into Mass Psychology . . . Curious about how to tap into what drives meaning in your life and create meaningful transformation in the lives you touch? Take a look at DovBaron.com Learn more about your ad choices. Visit megaphone.fm/adchoices

What does it take to get attention? As long as you don't care what kind of attention, Not much.  But, what does it take to get the right kind of attention? Is there a step-by-step strategic plan, a handbook you could follow to get the kind of attention you actually want or need for yourself, your ideas, your organization? A handbook that would lay out all the dirty tricks so that you can be aware of them, so that you can use them for the good of humanity; the kind of attention that has people discover you and or your wares. What if I told you that there is; If there's any doubt, you must stay tuned. Our guest today is Michael F Schein. Michal is the world's foremost expert on hype and now he's written the quintessential book on the subject, The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. Michael is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. His clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, and LinkedIn. Michael's writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post. He has spoken for international audiences spanning from the northeastern United States to the southeastern coast of China. More on Michael. Website: www.michaelfschein.com His company: https://microfamemedia.com The Hype Handbook: https://tinyurl.com/HypeHandbook Social Media: https://www.facebook.com/MichaelScheinOfficial https://twitter.com/MichaelSchein1 https://www.linkedin.com/in/michaelfrancisschein https://www.instagram.com/scheinm1 Part 1) The 12 Buckets of Successful Hype The Importance of Questioning Ethics Hype - Redefined (for the power of good) The Judgement of The Observer vs the Doer Why You MUST pick Fights Business Lessons from The Who (rock band) and Kim Kardashian Tapping Weaknesses as Strengths Basecamp Vs Salesforce- The Many or The Few The 12 Buckets of Successful Hype . . . . Curious about how to tap into what drives meaning in your life and create meaningful transformation in the lives you touch? Take a look at DovBaron.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn how to make "hype" powerfully work for you This was an amazing interview. I met Michael Schein when he interviewed me for an article he was writing for Psychology Today about my podcast, On the Brink with Andi Simon. That's right, the one you are listening to right now. Our conversation led to today's wonderful opportunity to interview him and share his big ideas about how to embrace “hype” and use it to build success. I know “hype” sounds suspect, but in Michael's case, it involves learning about how people make decisions, and how charismatic leaders capture our attention and cause us to follow them, even when what they are pushing is a hoax or a sham. Here's your chance to learn from an expert how to capitalize on hype, in a good way! Watch and listen to our conversation here Grow your big idea into a big success In our talk, Michael outlines some of his tricks so you can try them. Here are several which we use at SAMC, and you can as well: Develop a simple slogan that captures the essence of who you are and what you do. For us, it's "We turn observation into innovation." Produce a visual symbol that stands for you. Make it bold and simple and then imbue it with meaning. Remember how Nike so powerfully did that with their swoosh. To the right is ours: Embrace repetition. You can never say it, sing it, or show it too much. It takes a lot of time for a message to become yours. About Michael Schein  Michael F. Schein is the founder and president of MicroFame Media, which specializes in making consultants and executive coaches famous in their fields. His clients have included eBay, The Medici Group, University of Pennsylvania, University of California Irvine, United Methodist Publishing House, LinkedIn and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today and Huffington Post, and he is a highly sought-after international speaker. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, was published in January of this year. You can connect with Michael on Facebook, Twitter, Instagram, MicroFameMedia website or The Hype Handbook website. Want more tips on how to make your business wildly successful? Here's a start  Blog: What This Successful Entrepreneur Has Learned In Business Blog: How to Convert a Great Idea into a Successful Innovation Podcast: Karen Dietz—Your Story Is Your Secret to Amazing Success Additional resources for you My best-selling new book: "Rethink: Smashing The Myths of Women in Business" My award-winning first book: "On the Brink: A Fresh Lens to Take Your Business to New Heights" Simon Associates Management Consultants website  

Maurices is an expert digital marketer, he's consulted with some of the biggest companies of our day. Before we get into that, let's talk about his past. Maurice started out by importing sweaters to South Korea. He created a budding business for 25 years, then he decided he wanted to, “repot” himself. He worked in real estate for a few years, then got into computers in 1994. He was a visionary, he always knew that computers would be the way of the future, so he dove right into it. And from that, he gained insights and knowledge as a first-mover in the digital marketing realm.Key TakeawaysBuy your name as a web domain (Example: johnsmith.com). Do it immediately, so you own your name and when people Google you, your website comes up and you can put your best foot forward! GoDaddy makes it incredibly cheap, so feel free to purchase your web domain name today! Brand yourself, don't let others brand you. Stay consistent. Decide on what your brand will look like and always be sure to continuously align yourself with that vision.Stop hesitating and dive right in, you can start a business, brand, podcast, website for free or next to nothing! Just do it. Stop getting stuck in those analysis paralysis stages and get to work!Do your research. Know what it is that you're getting into, research research research, know what you need to optimize for search engines and social media posts.Follow up Maurice's WebsiteBooks Mentioned in the show:The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers

Michael F. Schein teaches that hype is more ethical and effective than traditional or digital marketing.  Really? David, our host, discusses Michael's conclusions on this episode of the Manage 2 Win podcast as we resume our show after a three-month break. It's FUN to be back!  Michael is a great guest.  He shares tips from his new book, The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, which is published by McGraw Hill.  Find it at your favorite bookseller. Michael is also the founder and president of MicroFame Media, a company that specializes in making consultants and coaches famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China.  Did China learn hype from Michael?  No comment… Don't miss this discussion to learn how you can get new clients by promoting yourself and/or your company differently.

He is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers (McGraw Hill, January 12, 2021). His articles have appeared in Fortune, Forbes, Inc., Huffington Post, and Psychology Today.. He speaks to international audiences spanning from the northeastern United States to the southeastern coast of China. As founder and president of marketing agency MicroFame Media, he has launched campaigns and created content for companies including eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. He has also recently begun practice the martial art Wing Chun, giving him yet another similarity with Robert Downey, Jr. --- Support this podcast: https://anchor.fm/georges-khalife/support

Darce is back after covering the Olympics, we want Chief to run for Hawthorn President, Taylor Walker's racial slur, GWS coach Leon Cameron, Beat The Chief, Aaron Finch, Browny's Top 5, Cult Hero - Heath Shaw, favourite Tokyo moment See omnystudio.com/listener for privacy information.

This episode is sponsored by Davwill Consulting. Emotional agility? Yep, it's needed more now than ever. Let's chat! Click Here Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears where books are sold. Hype Book List: https://www.hypereads.com/list  Twitter: https://twitter.com/MichaelSchein1 Facebook: https://www.facebook.com/michael.schein.7 Instagram: https://www.instagram.com/scheinm1/ Author Website: michaelfschein.com Business Website: microfamemedia.com The Hype Handbook (Amazon) The Hype Handbook (Barnes & Noble)      

This episode is sponsored by Davwill Consulting. Emotional agility? Yep, it's needed more now than ever. Let's chat! Click HereMichael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears where books are sold.Hype Book List: https://www.hypereads.com/list Twitter: https://twitter.com/MichaelSchein1Facebook: https://www.facebook.com/michael.schein.7Instagram: https://www.instagram.com/scheinm1/Author Website: michaelfschein.comBusiness Website: microfamemedia.comThe Hype Handbook (Amazon)The Hype Handbook (Barnes & Noble) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit debcrowe.substack.com

People have never been so susceptible to propaganda and persuasion as they are today. Hype truly runs our world.  But imagine if you could generate and leverage hype for positive purposes—like legitimate business success, helping people, or facilitating community change.  Michael F. Schein is a writer, international speaker, founder and president of marketing agency MicroFame Media and a self-described hype artist. As such, he has mastered the art and science of using shameless propaganda and powerful tools of persuasion for personal and social good.   Michael passes this knowledge along in his new book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers and Boundary Breakers.  The Power Of Group Psychology  Michael tells Published Author Podcast host Josh Steimle: “I realized marketing is about getting people emotional on a large scale in order for them to take action. And that's no different from what we used to call hype.   “It's what the best rock band managers do, it's what cult leaders do, it's what propaganda artists do, it's what leaders of causes do. There's not so much difference between what the worst and best of them do; it's that they all understand crowd psychology,” he continues.   “So I started to take that approach, with the proviso of never deceiving anybody and keeping things ethical, because I didn't leave my corporate job to become a con artist.”  When It Comes To Publisher, Perseverance Is Key  Michael went through no less than two agents to get a publisher for The Hype Handbook. There were a few bites. One agent persuaded a couple of editors, but they had to convince the publisher's sales team that the book would be a success, and for some reason they couldn't.  At that point, Michael thought his book was done, and that it was time to walk away from all his hard work. He felt really sad about the whole thing.  But a chance meeting with a successful PR woman he'd known for sometime turned things around!  During dinner Micheal told her about his book, and she revealed she'd just gotten into literary agent work. She told Michael: “I'll sell your book for you,” and within two weeks he had a publisher!  Make War, Not Love  The Hype Handbook wasn't Michael's first book. At 18, he wrote Teenage Road Hogs, which didn't sell many copies but did attract the attention of Oprah Winfield's book club. But he never heard back from the TV show after vacillating on whether the driving age should be raised or lowered.  Michael believes: “That's the first hype lesson: Make war, not love. Always pick fights. Always know where you stand. I never would have made that mistake today. It was a hard lesson.”  As the years passed by, Michael had learned enough lessons, first in a rock and roll band and later in corporate marketing, and as a freelance copywriter, to formulate the ideas for The Hype Handbook.   As the book's subtitle describes, The Hype Handbook breaks the concepts of hype down into 12 strategies, told through the stories of highly effective and sometimes notorious hype artists.  Build Relationships With Influencers  One lesson for aspiring business book writers is to realize that building a grassroots audience through, say, Instagram or Twitter may not be as important as nurturing relationships with influencers.   Explains Michael: “The best hype artists make it look like everything they're doing is grassroots, but it's only a fraction of what's really going on.  “Instead, they spend a lot of time building strong relationships behind the scenes, so that when they're ready to launch something, they call upon all their favors in a concentrated period of time. And blow it up so that it looks grassroots.”  Build on Your Weaknesses and Insecurities, Not Your Strengths  Another Hype Handbook strategy is discovering that the essence of propaganda is a well-designed package and, in some cases, an almost  cartoon version of yourself. For example, the painter Andy Warhol used his pathological shyness to convey the artificiality of the modern world. “Instead of going to Toastmasters and becoming a firm speaker, he leaned into that shyness and became the most iconic, soft spoken and asthmatic speaker in the world,” observes Michael.  Learn more: If you appreciated this episode, listen to:  Finding The Right Agent And Getting The Best Deal With a Publisher  And:  Writing Books Brings Entrepreneur Speaking Roles, Opens Doors  LINKS  LinkedIn  FaceBook  Twitter  MichaelFSchein.com   SUBSCRIBE TO THE PUBLISHED AUTHOR PODCAST  If you enjoyed this episode, don't forget to subscribe on Apple Podcasts, Spotify, Google Podcasts, or anywhere else you listen to podcasts. You can also watch episodes of the podcast on YouTube.  And if you want to spread the word, please give us a five-star review (we read every single one!) and share this page with your friends.   We also share valuable snippets from podcast episodes on Instagram, Twitter, LinkedIn, and Facebook.  ABOUT THE HOST  The Published Author Podcast is hosted by Josh Steimle, founder of Published Author. Josh is a book author himself and his article writing has been featured in over two dozen publications including Time, Forbes, Fortune, Mashable, and TechCrunch. He's a TEDx speaker, the founder of the global marketing agency MWI, a skater, father, and husband, and lives near Boston on a horse farm. Learn more at JoshSteimle.com.

Highlights:  [12:30] Michevious business  [27:17] Marketing is evil? [42:50] Journey to authenticity    Meet Michael F Schein:   Michael is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, the University of California Irvine, and LinkedIn. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and the Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China.  Michael's story is nothing short of extraordinary and the lessons he's learned along the way are the kind of wisdom that anyone who really wants to make a difference in the world must hear. From early beginnings as a lead singer in a band that had a residence in one of the best clubs in New York and was featured on Showtime at the Apollo (where they were booed offstage,(more on that later) to finding himself in a corporate job with a title that terrified him so much of having to say at his future daughter's Career Day, that he literally had to quit, to ultimately becoming the world's foremost authority on creating hype and MicroFame. Michael is one of the most interesting people I've ever met His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, appears wherever books are sold.. What I love about Michael is that the journey he has been on, while epic in all of it's ups and downs, is still so relatable. His journey is one of finding out who he really is and then creating a career that was in alignment with that, regardless of how contrarian that path might have looked to conventional wisdom. If you have ever been at a crossroads in your own life and had to choose between what the world seemed to say you should do, and doing what you know in your heart  was right for you…   or if you have ever followed your dreams and not have them turned out exactly how you planned... then this is the episode for you.   Connect with Michael: Hype Book List: https://www.hypereads.com/list https://twitter.com/MichaelSchein1 https://www.linkedin.com/in/michaelfrancisschein/ https://www.facebook.com/michael.schein.7 Business website: microfamemedia.com The Hype Handbook (Amazon) The Hype Handbook (Barnes & Noble) ... This episode was brought to you by MyChallengeCreator.com.   My Challenge Creator is a super easy-to-use challenge creation tool designed to help coaches, authors, trainers, and speakers just like you maximize your profits, your impact, and your results with gamified Challenges. See just how Challenges can help you take your business to the next level when you book a demo at MyChallengeCreator.com

In a world where everyone is fighting for attention, how do you get people to pay attention to what you do? In this episode, special guest, Michael F. Schein, author of the book The Hype Handbook, 12 Indispensable Success Secrets from the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers is going to share with us how artists can benefit from building hype to generate more attention to your work and your brand. 

For years, entrepreneurs focus on the benefits and features of their products and services. However, many are equally baffled why they are hardly hitting their sales targets.  In this episode, Michael F. Schein brings to the discussion table how the Power of Hype is making people act on something with much gusto. Being good enough at what you do is not enough to make people buy from you these days. Entrepreneurs must find that formula to set themselves apart from the norm and make a solid following from like-minded, loyal followers.  Find out the strategies on how to use hype for business success and increase your sphere of influence.    We'll talk about: How Michael got started in this business [02:20]   What led Michael to write his book The Hype Handbook  [03:01]   Founders tell stories to sell  [06:26] Tools and principles on how to hype things up [09:25]  Crafting a story when selling features and benefits doesn't work anymore. [13:00] The importance of authenticity in marketing yourself [20:22] The 2 kinds of businesses every B2B founder should know [25:12] How to apply the concept of the Bible and the Church in building your authority [33:38]  Know what Michael is into now that is not for everyone [39:26] Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/) Michael F. Schein's Website (https://michaelfschein.com/) Get a copy of Michael's Book “The Hype Handbook” 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. (https://michaelfschein.com/the-hype-handbook/) Subscribe to Michael F. Schein's Hype Book Club (https://hypereads.com/) Curious how Michael can turn consultants into celebrities? Check https://microfamemedia.com/    About Our Guest: Michael F. Schein is a writer, speaker, entrepreneur, and hype artist. He helps entrepreneurs and consultants build authority in their niche.  He is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. He is a prolific author with articles published in Fortune, Forbes, Inc., Huffington Post, and Psychology Today. He speaks to international audiences spanning from the northeastern United States to the southeastern coast of China. Michael is the founder and president of MicroFame Media, a marketing agency that has launched campaigns and created content for companies including eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. Connect with Michael on Twitter and Facebook.  If you liked this episode, please don't forget to tune in, subscribe, and share this podcast.    Connect with B2B Founder:  Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/

Marketing legend David Dutton joins us on the show again to discuss the Art & Science of Hype, Propaganda, and Self Promotion. We’ll be discussing some examples from a recent book we recommend called The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers.

Have you come across an unethical self-promoter? You know the one: someone who claims to know everything, lies compulsively, talks about him or herself, offers too-good-to-be-true promises, and takes advantage of others. They're not just salespeople, but sales – for whatever reason – seems to get tarnished by the same brush. Sue Barrett, CEO of Barrett Consulting Group, points out the tell-tale signs of an unethical self-promoter, and what to do if you are confronted by one. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.

Sue Barrett spoke to the program about the issue of corruption in Australian institutions and the links to unethical self-promoters. You can read her tips on identifying on a unethical self-promoter here The post Where there’s corruption there’s unethical self-promoters appeared first on Mitchell's Front Page.

A replay of the monthly B2B Growth Show "Book Talk" about books recently featured on The Marketing Book Podcast The Experience Economy: Competing for Customer Time, Attention, and Money by Joseph Pine and James Gilmore The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers by Michael F. Schein Ultimate Guide to Google Ads by Perry Marshall, Mike Rhodes, and Bryan Todd Selling From The Heart: How Your Authentic Self Sells You! By Larry Levine

Hype, Bringing Outsiders into Mainstream.......What do Donald Trump, Mother Teresa, The Sex Pistols and Sigmund Fraud’s nephew all have in common? Well, that’s the rabbit hole we are about to enter on this delicious series of episodes of Curiosity Bites. So, grab a beverage, find a cozy corner, because our guest today is Michael F. Schein. Michael is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of Michael’s clients have included eBay, Magento, The Medici Group, University of Pennsylvania, United Methodist Publishing House, University of California Irvine, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post. He’s also an in-demand speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His absolutely brilliant book, published by McGraw Hill is titled, The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. More about Michael F. Schein: Websites  www.michaelfschein.com. https://microfamemedia.com/ http://HypeReads.com.......When you’re curious about how to tap into what drives meaning in your life and create meaningful transformation in the lives you touch. Take a look at DovBaron.comYou can also join in the conversation here https://www.facebook.com/groups/curiositybites Get bonus content on Patreon See acast.com/privacy for privacy and opt-out information.

Woke, MAGA and The Hard Truth about the Moral Dilemma!Warning! You may be triggered by this controversial episode!.....What do Donald Trump, Mother Teresa, The Sex Pistols and Sigmund Fraud’s nephew all have in common? Well, that’s the rabbit hole we are about to enter on this delicious series of episodes of Curiosity Bites. So, grab a beverage, find a cozy corner, because our guest today is Michael F. Schein. Michael is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of Michael’s clients have included eBay, Magento, The Medici Group, University of Pennsylvania, United Methodist Publishing House, University of California Irvine, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post. He’s also an in-demand speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His absolutely brilliant book, published by McGraw Hill is titled, The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. More about Michael F. Schein: Websites  www.michaelfschein.com. https://microfamemedia.com/ http://HypeReads.com.......When you’re curious about how to tap into what drives meaning in your life and create meaningful transformation in the lives you touch. Take a look at DovBaron.comYou can also join in the conversation here https://www.facebook.com/groups/curiositybites Get bonus content on Patreon See acast.com/privacy for privacy and opt-out information.

Create Your Enemy and Pick a Fight!.....What do Donald Trump, Mother Teresa, The Sex Pistols and Sigmund Fraud’s nephew all have in common? Well, that’s the rabbit hole we are about to enter on this delicious series of episodes of Curiosity Bites. So, grab a beverage, find a cozy corner, because our guest today is Michael F. Schein. Michael is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of Michael’s clients have included eBay, Magento, The Medici Group, University of Pennsylvania, United Methodist Publishing House, University of California Irvine, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post. He’s also an in-demand speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His absolutely brilliant book, published by McGraw Hill is titled, The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. More about Michael F. Schein: Websites  www.michaelfschein.com. https://microfamemedia.com/ http://HypeReads.com.......When you’re curious about how to tap into what drives meaning in your life and create meaningful transformation in the lives you touch. Take a look at DovBaron.comYou can also join in the conversation here https://www.facebook.com/groups/curiositybites Get bonus content on Patreon See acast.com/privacy for privacy and opt-out information.

Hype as a force for good.....What do Donald Trump, Mother Teresa, The Sex Pistols and Sigmund Fraud’s nephew all have in common? Well, that’s the rabbit hole we are about to enter on this delicious series of episodes of Curiosity Bites. So, grab a beverage, find a cozy corner, because our guest today is Michael F. Schein. Michael is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of Michael’s clients have included eBay, Magento, The Medici Group, University of Pennsylvania, United Methodist Publishing House, University of California Irvine, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post. He’s also an in-demand speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His absolutely brilliant book, published by McGraw Hill is titled, The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. More about Michael F. Schein: Websites  www.michaelfschein.com. https://microfamemedia.com/ http://HypeReads.com.......When you’re curious about how to tap into what drives meaning in your life and create meaningful transformation in the lives you touch. Take a look at DovBaron.comYou can also join in the conversation here https://www.facebook.com/groups/curiositybites Get bonus content on Patreon See acast.com/privacy for privacy and opt-out information.

Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears where books are sold. What was the biggest turning point in your life? When I finally confronted my fear and got up the guts to leave my corporate job. Imagine you woke up tomorrow and you had to start all over what would you do differently? I would have left my corporate job after 3 years instead of 8. Linkedin Profile https://www.linkedin.com/in/michaelfrancisschein/ (https://www.linkedin.com/in/michaelfrancisschein/) Facebook https://www.facebook.com/michael.schein.7/ (https://www.facebook.com/michael.schein.7/) Instagram https://www.instagram.com/scheinm1/ (https://www.instagram.com/scheinm1/) Twitter https://twitter.com/MichaelSchein1 (https://twitter.com/MichaelSchein1)

Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears where books are sold. What was the biggest turning point in your life? When I finally confronted my fear and got up the guts to leave my corporate job. Imagine you woke up tomorrow and you had to start all over what would you do differently? I would have left my corporate job after 3 years instead of 8. Linkedin Profile https://www.linkedin.com/in/michaelfrancisschein/ (https://www.linkedin.com/in/michaelfrancisschein/) Facebook https://www.facebook.com/michael.schein.7/ (https://www.facebook.com/michael.schein.7/) Instagram https://www.instagram.com/scheinm1/ (https://www.instagram.com/scheinm1/) Twitter https://twitter.com/MichaelSchein1 (https://twitter.com/MichaelSchein1)

I tend to be a bit skeptical of books like the one my friend, Michael F. Schein has written. Here's the entire title: “The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers.” A title like that automatically puts me off because it sounds like lots of heat but not much light. But Michael is my friend and I knew better than to take his writing lightly, so I got the book. I have to say, the book is the best book of its kind. It's deep, thoughtful, powerful, and highly practical. I am excited to present Michael to you and to make this conversation available to you.  You will want to hear this episode if you are interested in... Why Michael's book is such a great read and powerful tool [0:22] How did Hype come to be a negative word… and what is a better way to think? [3:42] Michael began to feel he was an outsider when… [11:18] The roll Oxytocin plays in they issue of hype [26:42] How the packaging needs to run through everything [31:45] Why people love a Trixter and how they add to positive hype [40:05] Creating magic by maximizing your unique abilities [50:59] The void that Tim Ferriss filled [57:43] “Hype” — is it only a negative word? Most people use the word “hype” to infer that what is being “hyped” is not worth the energy and emotion being invested in it. But Michael feels that if hype is being used to bring attention to something that brings about benefit or positive change, then it's worth doing. This conversation chronicles Michael's experience in rock-n-roll, being an outsider, and where hype came into the picture for him. He's done the work to write one of the best books of its kind out there, so be sure you take the time to not only listen to this episode, but also to get your hands on this book. He cites so many sources, tells so many stories you're familiar with in ways you've never heard before, and uses those stories to illustrate his points masterfully. The packaging of your idea is an all-in issue Michael shares the story of how when he was in a rock band, he really didn't care about things like clothing. He wore casual clothes (not “rocker” type clothes) when he was off-stage instead of carrying the rock-n-roll image with him 24/7. He eventually realized that he was living in a way that was counterproductive to his larger goal of rock-n-roll success. When he finally took the step of burning all his regular clothes and donning the rock image all the time, things started to change. This is only one example of the kinds of things you'll learn from reading The Hype Handbook. Michael points out the time-tested principles that have been utilized by all kinds of people to drive success, build brands, and leave legacies that outlive the people involved.  People love a Trixter... like the Rolling Stones  Back when the Beatles hit the scene, everyone was trying to copy what they were doing. The interesting thing is that their pre-fame persona was rough, not clean-cut and polished like we knew them to be when they first appeared on the Ed Sullivan show. What brought about the change? A promoter who knew what would resonate with audiences worldwide and crafted their image to be appealing. A kid who worked for that promoter came across the Rolling Stones and liked what he heard. And ironically, the band members were the upper middle class kids the Beatles were trying to be. What did he do? He turned them in the opposite direction, making them the wild guys, trixters, anti-Beatles, if you will. And fans ate it up. Michael points out that people love this kind of thing and highlights why — not only from history but also from science. Resources & People Mentioned My Sales Accelerator: www.B2BSalesTraining.com  BOOK: Influence Poison - Rock band David Bowie Michael's article about why Gary V. is wrong Alice Cooper - Shock Rock artist Shep Gordon - promoter BOOK: The Lucifer Principle The Walking Dead Complexity Theory Elijah Muhammad and Malcom X BOOK: The Messenger (book about the Nation of Islam) BOOK: The Autobiography of Malcolm X The Rolling Stones The Beatles Andrew Loog Oldham Dan Sullivan - business coach Thomas Edison - inventor BOOK: The 4-Hour Work Week Connect with Michael F. Schein www.MichaelFSchein.com  The Hype Handbook Michael's company: Microframe Media Michael on LinkedIn Connect With Anthony Iannarino https://thesalesblog.com  Follow on Twitter Follow on Linkedin Follow on Facebook Subscribe to The Anthony Iannarino Show onApple Podcasts OR Spotify

Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears everywhere books are sold on January 12, 2021. Michael F. Schein website - michaelfschein.com MicroFame Media (marketing agency) - www,microfamemedia.com ---- Interested in future events from Feisworld Media? Visit: https://www.feisworld.com/events To find out how I built a business with a podcast started in 2014: https://www.feisworld.com/newsletter --- Send in a voice message: https://anchor.fm/feisworld/message Support this podcast: https://anchor.fm/feisworld/support

With Michael F. Schein, Author of The Hype Handbook Michael F. Schein has made a name for himself for taking on the biggest names in the online world: Gary Vaynerchuck, Simon Sinek, and other thought leaders. But he's not just a writer with a literary hit list. Michael is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. He wrote the book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers.    And to celebrate our big 50th episode milestone, The Global Phenomenon podcast is happy to present to you 5 of Michael's HYPE strategies that nobody else is using in the online world, and you can use to create a MOVEMENT out of your message!   We had to cut the interview for the podcast, but if you'd like to hear how Michael got Gary Vee to record an angry video about him, how he was able to help a millionaire who had it all, and many more specific examples of how to use his Hype techniques in the online coaching world, get the full interview by going to theglobalphenomenon.com/uncut and get access to our UNCUT interview vault.   Episode links: Follow Michael F. Schein on LinkedIn Buy The Hype Handbook on Amazon Got a question for the next Q&A segment? Go to The Global Phenomenon website and submit your question! Watch the video version of this episode on The Global Phenomenon YouTube channel Join the conversation in The Global Phenomenon Facebook Group Contact our team at: info@theglobalphenomenon.com Credits: Music by Jared Lebel Photo by Mira Whiting Photography Voice by Kip Clark

Join me host Michael F. Schein as we dive into THE ANATOMY OF HYPE. Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears where books are sold. Hype Book List: https://www.hypereads.com/list​ https://twitter.com/MichaelSchein1​ Author Website: michaelfschein.com Business website: microfamemedia.com The Hype Handbook (Amazon) The Hype Handbook (Barnes & Noble) Watch all episodes of #ThisWeekWithSabir​​​ here https://growthbysabir.com/liveshow​​​ Need help growing your business, contact Sabir here https://growthbysabir.com​​ Follow Sabir on Social Media Instagram: https://instagram.com/gosabir​​ Twitter: https://twitter.com/sabirs​​ Facebook: https://facebook.com/growthbysabir​​ TikTok: https://www.tiktok.com/@growthbysabir​ LinkedIn: https://www.linkedin.com/in/sabirsemerkant​ #ThisWeekWithSabir --- Support this podcast: https://anchor.fm/sabir-semerkant/support

Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, is currently appearing where books are sold. Hype Book List: https://www.hypereads.com/list https://twitter.com/MichaelSchein1 https://www.linkedin.com/in/michaelfrancisschein/ https://www.facebook.com/michael.schein.7 Author Website: michaelfschein.com Business website: microfamemedia.com The Hype Handbook (Amazon). - https://www.amazon.com/gp/product/126047013X?pf_rd_r=MHJCBWD534X9D8RYXP2H&pf_rd_p=5ae2c7f8-e0c6-4f35-9071-dc3240e894a8 The Hype Handbook (Barnes & Noble) - https://www.barnesandnoble.com/w/the-hype-handbook-michael-schein/1137020182?ean=9781260470130 Connect with Nate www.natepeo.com

Today, we're talking about mischief makers, propagandists, con artists, boundary breakers & hype artists.Sounds pretty juicy, eh?Our guest of the show is Michael F Schein who has spent the better part of the past 5 years studying all things HYPE.Yepp, you heard that right!Michael wants you to know that if you are a business owner, entrepreneur, executive, artist, activist, or thinker who is trying to make the world a better place, it is your moral imperative to learn how to harness raw emotion and irrational thinking to your benefit.He wants you to understand how people make decisions, why they really get excited, and why they really choose to follow some people over others.In order to do so, Michael has followed the Hype Experts to find out the commonalities & to reverse engineer how they do what they do.Not only did I love recording this episode for all of you visionaries, but I deeply appreciated Michael's perspective on all things marketing & brand building.Our philosophies are completely in line and I love Michael's take on standing out in a crowd.If you want to learn about Ethical Hype & how to use it to grow your business, this is the episode for you! Enjoy this conversation with Michael F Shine.You'll most certainly want to get a copy of his brand new book The Hype Handbook: 12 Indispensable Success Secrets from the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers which is now available.p.s. Whenever you're ready, here are 3 ways that I can support you...Join me on Instagram for “behind-the-scenes” stories, strategies & the occasional slip-up, click here if we're not connectedReady to make your first (or next!) $50,000 in business? Explore how The Visionary Method Business Coaching Experience can accelerate your growth.Feeling lost, confused or overwhelmed when it comes to starting an online business? Book a free (re)vision call with me and I'll offer you customized recommendations on how to get “unstuck” so you can live a life filled with joy, happiness & fulfillment.

One thing most businesses have in common, especially when it comes to marketing, is they need to get noticed. The attention of followers and potential customers is the key to marketing success. What if you could drastically increase your followers? What if your product or business was at the top of everybody's mind? This recognition would ultimately lead to more sales and business success.    It's actually possible to create legitimate recognition through hype. This is the process of getting more eyeballs on your business by generating and leveraging hype for positive purposes. Hype can be used to create legitimate business success. It can be used to help people. It can also be a catalyst for effecting positive change in your community.    Michael Schein is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. He is here today to talk about how recognition and hype can be used for legitimate business recognition. We get to learn how his book and the idea of hype is the culmination of his life's work. We dive into several of the book's concepts, and Michael breaks it all down along with several real-life examples.   Michael is the CEO of Microfame Media, A marketing agency that turns consultants into celebrities in their chosen niche. He has also facilitated content creation and production for companies like the Medici Group, Magento, LinkedIn, and more. He has a degree from the University of Pennsylvania and got his start at Spin the Bottle Inc., which is the production company behind the VH1 show Pop Up Video. He has wanted to be a writer since he was 5 years old, and he's also a contributor to several major online publications. I'm happy to have him here with us today.   And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode.   Everything you need can all be found at jeffreyshaw.com    Michael Schein thank you so much for being here!   Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world.   Join 17,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here!   Highlights –   [02:34] Michael is excited about his book coming out. It's the culmination of his life's work. He's wanted to be a writer since he was 5 years old. [03:52] Recognition and hype are legitimate strategies in business today. A business's biggest challenge is getting eyeballs. [05:58] Human beings respond emotionally to very different stimuli the same way.  [06:23] Michael defines hype as any activity that creates a large emotional reaction in a large number of people to get them to take an action.  [09:18] It's Michael's goal to help great people doing great things use the strategy of hype. [11:48] Picking fights and making enemies. Michael was struggling to get visibility. He wrote a column disagreeing with Gary Vaynerchuk. He received a personal response from Gary Vaynerchuk.   [14:32] Positioning his ideas against Gary Vaynerchuk's ideas launched his career. [17:14] Tribal mentality. The tribal tendency is why creating the us versus them dynamic works so well. We're all tribal about something like an idea or an identity. [20:22] People often get meaning through their tribal identity.  [21:50] Inverting norms. Not all disruption and publicity is created equal. With inverting norms there is already a conversation or trend happening. You want to ride on the coattails of that by flipping it upside down.  [23:34] An example of inverting norms is when the Rolling Stones became the anti Beatles. [24:06] Find your mini Oprah's. She makes careers. Find your niche or area and find an Oprah equivalent in that space and partner.  [26:28] People struggle with change. Small steps make it much easier. [28:39] Are influencers legitimate? Some are really just a new kind of star, but some really do have influence. If the real influencer spread the word about you, you will become noticed. [31:30] Narrative arc. Everyone thinks of themselves as a protagonist in a drama. If you understand that you aren't the protagonist, but the other people are, and what you are offering is the tool to get them where they want to be. [35:06] Start small and reframe what you're doing to help other people's lives. [35:46] Michael tackles the Rapid Round and shares how he calms himself, why you need to find your mini Oprah, and more.    Guest Contact –   Michael Schein Microfame Media Michael Schein LinkedIn Michael Schein Twitter Michael Schein Facebook The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers Get the HYPE Book Reading Recommendations   Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Resources –   Ryan Holiday Gary Vaynerchuk The True Believer: Thoughts on the Nature of Mass Movements   Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.  

Michael F. Schein is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers (McGraw Hill, January 12, 2021).His articles have appeared in Fortune, Forbes, Inc., Huffington Post, and Psychology Today..He speaks to international audiences spanning from the northeastern United States to the southeastern coast of China.As founder and president of marketing agency MicroFame Media, he has launched campaigns and created content for companies including eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix.He has also recently begun practice the martial art Wing Chun, giving him yet another similarity with Robert Downey, Jr. __________Join us for a special live interview recording with "Can't Slow Down: How 1984 Became Pop's Blockbuster Year" author, Michaelangelo Matos, followed by a Q&A with our Zoom audience on Friday, January 15th at 1pm ET. RSVP HERE__________Learn more about Lyte.  Share Spot Lyte On with a friend or post a review of this podcast.  Hosted on Acast. See acast.com/privacy for more information.

Cult Leaders, Mischief Maker and Boundary Breakers– what do they all have in common whether we like to admit it or not? They understand what attracts likeminded individuals and tap into those strengths to get HYPE from humans. Michael F. Schein has been studying individuals for years gathering some interesting facts. As he says, "never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world." Now what if we could tap into the hype and use the strategies for good in the world and impactful business success? Well he has done just that, Mike is going to share with us his journey, which lead him to the creation of his new book "The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers". Buckle up for a truly interesting conversation. You can grab his book on Amazon

From an early age, Michael Schein balanced dark humor with good behavior. His desire to go against the grain led him to a career promoting benevolent mischief. He founded MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields and now he's written The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers with the intention of getting the most effective tools in the hands of “the good guys.” The Hype Handbook will be available everywhere books are sold on January 12, 2021. New to Human Design? Start here: https://www.kelseyabbott.com/what-is-human-design

This week, on The Conscious Consultant Hour , Sam welcomes Founder, President and Author, *Michael Schein*. Michael Schein is the founder and president of *MicroFame Media* , ( https://d38rqs2egh08o4.cloudfront.net/link_click/j6rTeUReqA_bl4vN/4f77255a376bea58090eab89d26d9afe ) a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post , and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book *The Hype Handbook* : 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers ( https://d38rqs2egh08o4.cloudfront.net/link_click/j6rTeUReqA_bl4vN/a893d7552403fe09ad07afa4652455db ) , appears everywhere books are sold on January 12, 2021 ‍ Tune in for this enlightening conversation at *TalkRadio.nyc* ( https://d38rqs2egh08o4.cloudfront.net/link_click/h2zDWglIch_bkOmG/e2870d489198837b7412d54c2e3e3305 ) or watch the *Facebook Livestream by clicking here* ( https://fb.watch/2rJzsqQ9pl/ ) *.* *Show Notes* *Segment 1* Sam opens his last episode of 2020 by going into detail on what is truly important. This involves moving ourselves in the direction of what makes us grow. Our spirit will guide us because we are designed to follow our dreams and live a joyful, abundant, energetic life. When we follow our dreams, this is when we have the least resistance. Which is the goal isn't it? Sam helps guide his listeners on a journey by motivating them to quiet the nay-sayers around them and go with their own intuition. Sam shares it won't always be easy, but it will lead you to happiness. *Segment 2* Sam welcomes Founder, President and Author, Michael Schein. Michael tells the story of how he found himself deep into the corporate world after his dreams had quote on quote “failed.” After years of moving up the corporate ladder, Michael decided he had enough savings to quit his position of VP. He found himself wanting more and starting from scratch, which he says took a lot of courage to come to terms with and even more to take action. *Segment 3* Michael talks politics and blames the aftermath of the pandemic on the current president of the United States, President Donald J. Trump. Michael suggests that his opponent in the 2020 election, Vice President Biden, will be able to stop the virus in a way Trump could not. He says he is shocked Trump's supporters haven't switched sides because previous presidents lost their supporters over “gas prices.” *Segment 4* Sam asks Michael to share his insight on how someone can cope with the bad things they've done. Michael says the most evil person he writes about in his book is Charles Manson. He talks of his time emerging from prison and how he found middle class kids to bounce ideas off of. He used a strategy of asking questions until he essentially guided them into “coming up with” whatever idea he wanted them to. This leads them into deeper discussion of cults. Support this podcast at — https://redcircle.com/the-conscious-consultant-hour8505/donations

CLICK HERE to RSVP to the taping on December 15th at 3pm PT. Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, LinkedIn and several prominent universities. Michael's writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China.Michael's book, The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears everywhere books are sold on January 12, 2021.Michael the ultimate master of hype. No one on earth—living or dead—understands better than he does what hype is, how it works, and how to wield its power for the good of the world.Now, in The Hype Handbook, Michael reveals all his secrets for the first time…As it turns out, this episode of Spot Lyte On will also appear on January 12, 2021 but you can hear it first, live, while it is being recorded. You can even be captured for posterity by participating in the live Q&A following the talk.Michael F. Schein is the author ofCLICK HERE to RSVP to the taping on December 15th at 3pm PT.   Hosted on Acast. See acast.com/privacy for more information.

Today's guest turns consultants into celebrities by making them thought leaders. He is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. As the creator of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields, some of his clients have included eBay, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc, Psychology Today, and Huffington Post. He is the author of “The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers.” Please join me in welcoming Michael F. Schein. In this episode we discuss: his thoughts on leadership: “Leadership is not about commanding people. A leader is someone who gets people excited about new ideas.” his theory about learning disabilities drawn from his own personal experience. his lifelong goal to be a writer and not to be in business. how he turned his call center position back into writing. the creation of his business and it's clever name. his suggestion to do things for people that are cheap for you but valuable for them. his reclaiming of the word/action of “hype”. his strategy for keeping in touch with his network. Listen, subscribe and read show notes at www.OnTheSchmooze.com - episode 224.

Michael Schein is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, which is coming out with McGraw Hill on January 12. In this episode Gabriella and Michael discuss hype and how anyone can harness its power.

Executive Leadership Coach and Managing Consultant of EQTD Consulting Malaysia, Shankar Santhiram joins Shaz this morning for a dose of The Right Perspective. #TheRightPerspective

Random Plug of The Week This week's random plug of the week goes out to the Farm And Ranch Country Podcast from Bill Graff. If you take some time to check out his podcast, please let him know that you heard about them from The Podcast Answer Man. Getting More Tweets This week, our social […] The post 248 Podcast Answer Man – Getting More Tweets – Self Promoters – Affiliate Relationships – The Voice – And So Much More! appeared first on The Cliff Ravenscraft Show.