Podcast appearances and mentions of nona lim

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Best podcasts about nona lim

Latest podcast episodes about nona lim

Taste Radio
Wild by Nature, Strategic by Design. It's Why Wildwonder Is Surging.

Taste Radio

Play Episode Listen Later Mar 18, 2025 35:18


Wild is woven into the fabric of her brand's identity. But Rosa Li's methodical, strategic approach to building a successful and respected CPG company stands in contrast to the untamed energy her products represent. Rosa is the founder and CEO of Wildwonder, a sparkling beverage brand that is infused with prebiotics and probiotics. Launched in 2020, the AAPI-founded company describes itself as “rooted in culture,” offering USDA organic drinks that taste as fresh and vibrant as a California produce stand. Flavors like Raspberry Lychee, Strawberry Passion, and Guava Rose come to life in 12 oz. slim cans, each containing five grams of prebiotic fiber, six grams of sugar, and 40 calories. Wildwonder is available nationwide, including at Whole Foods, Sprouts and The Fresh Market, as well as select Target and Costco locations. In this interview, Rosa shares how a focus on steady, incremental growth has been key to maintaining Wildwonder's integrity. She discusses how the brand aligns its expansion with core values, its unique position at the intersection of kombucha and soda, and the power of social listening in shaping the company's future. Show notes: 0:25: Interview: Rosa Li, Founder & CEO, Wildwonder – On location at Expo West 2025, Rosa chats about how attendees interacted with Wildwonder at its booth, how her grandmother inspired the creation of the brand and its evolution in messaging and packaging – from glass to aluminum cans. She also talks about how consumers compare Wildwonder to kombucha, why she will not describe the brand as a “soda,” what she views as the best merchandising opportunity for the products and how its pricing and retail strategy are interwoven. Rosa also discusses how she met buyers from major retail chains, demand planning and supporting the brand at the store level, managing the company's co-packer relationships, especially when challenges arise, and how listening to consumers has guided Wildwonder's innovation and marketing efforts. Brands in this episode: Wildwonder, Olipop, Poppi, Coca-Cola, Pepsi, GT's Living Foods, Nona Lim

Taste Radio
Intentional Growth. An ‘Accidental' Exit. How Nona Lim Found Its Buyer.

Taste Radio

Play Episode Listen Later Feb 4, 2025 32:00


Nona Lim describes the sale of her eponymous brand as “accidental.” The way in which she positioned the company for success and an eventual exit, however, was anything but. Founded in 2014, Nona Lim Foods made a name for itself as a brand of better-for-you, easy-to-prepare Asian meals, including fresh noodles, broths and stir fry kits.  Nona, who first joined us for an interview back in 2020, has long stressed the importance of product-market fit and a deep understanding of business fundamentals – two pillars that played a pivotal role in building a sustainable brand. Her focus and vision helped Nona Lim Foods achieve national distribution, securing shelf space in major retailers like Whole Foods, Target, Wegmans, and Kroger. In 2022, a serendipitous meeting led to the acquisition of Nona Lim Foods by DayDayCook, a food and content brand platform based in Hong Kong. The partnership was seen as a perfect fit, with DayDayCook's CEO highlighting their shared vision to bring delicious Asian dishes to the U.S., reimagined with clean ingredients for a modern, health-conscious audience. Nona continued to lead the brand as CEO until June of 2024. While the future of Nona Lim Foods is uncertain – its website is currently down and its social media has been inactive since July – Nona remains deeply engaged in the food and beverage industry as the chair of the board for the Specialty Food Association (SFA), which organizes the biannual Fancy Food Show. In this insightful conversation, Nona shares why founders should think intentionally about their "end goal," the importance of generating retail velocity without heavy marketing spend, and why having a well-organized data room is essential for raising funds or preparing for an exit. She also opens up about the emotional impact of selling a business that she built from the ground up. Show notes: 0:25: Nona Lim, Founder, Nona Lim Foods – On location in Las Vegas at the final edition of the Winter Fancy Food Show, Nona talks about the SFA's decision to rebrand and relocate the event and which booth expectedly drew crowds. Ray recalls her first appearance on Taste Radio in which she emphasized the power of saying "no" to prioritize the right opportunities, why she encourages founders to consider why they are building their businesses and why great packaging only works under certain conditions. Nona also discusses how she met and developed a good rapport with the CEO of her brand's eventual acquirer, the shifting dynamics of fundraising post-COVID and why she references Amy's Kitchen when giving advice to early-stage entrepreneurs. Brands in this episode: Nona Lim Foods, gimme Seaweed, Sun Noodle, Amy's Kitchen

The Live eCommerce Podcast
Social Commerce and Authentic Founders: Nona Lim

The Live eCommerce Podcast

Play Episode Listen Later Mar 5, 2024 25:15


Receive your weekly UGC Video alert - Totally Free => https://get.estreamly.com/ugc-alert/Welcome to the Live E-Commerce Podcast, where we dive into the fascinating world of entrepreneurship and online retail. In this episode, host Nicolas sits down with Nona Lim, the visionary founder of the popular Asian food brand Nōna Lim.Nona shares her inspiring journey, from her roots in the vibrant street food culture of Singapore to becoming a pioneering force in the natural food industry in the United States. She takes us through the challenges of introducing fresh, authentic Asian cuisine to American consumers and how she navigated the complexities of refrigerated distribution and lack of an established product category.As her company has evolved, Nona discusses the transition to shelf-stable products like instant noodle bowls, which has unlocked new direct-to-consumer opportunities. She provides insights into their customer journey, seamlessly blending traditional retail with emerging social commerce strategies tailored to reach a broader, younger audience.Throughout the conversation, Nona candidly shares her experiences scaling the business. Her passion for clean, flavorful ingredients shines through as she envisions Nōna Lim becoming a trusted brand for delivering convenient, healthy Asian fare.Join us for an engaging discussion that offers a behind-the-scenes look at the triumphs and trials of an entrepreneurial food pioneer. Whether you're a fellow founder, food enthusiast, or simply inspired by remarkable business journeys, this episode is not to be missed.About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.Connect with Nona Lim: https://www.linkedin.com/in/nona-lim-154314/

Xtalks Food Industry Podcast
Interview with Norma Chu, Founder and CEO of DayDayCook

Xtalks Food Industry Podcast

Play Episode Listen Later Jan 11, 2024 26:05


This episode of the Xtalks Food Podcast features an interview with Norma Chu, founder and CEO of DayDayCook, a multi-brand company on a mission to promote Asian cooking globally. Over her 12-year journey at DayDayCook, Chu has implemented several successful brand strategies to reach global audiences, introduced an exclusive product line and used social media to help DayDayCook become a household name. Chu discussed the company's recent acquisition of Yai's Thai as well as its other brands, Nona Lim, Mengwei and Yujia-Weng. She also talked about a typical day in her life as an entrepreneur, which begins at around 5am and is filled with exercise, self-care and of course, work. Chu is excited to witness the company's expansion in the US and continue promoting Asian cuisine around the world.Read the related story here:How DayDayCook is Revolutionizing Asian CuisineFor more food and beverage industry content, visit the Xtalks Vitals homepage.Follow Us on Social MediaTwitter: @XtalksFoodInstagram: @XtalksFacebook: https://www.facebook.com/Xtalks.Webinars/LinkedIn: https://www.linkedin.com/company/xtalks-webconferencesYouTube: https://www.youtube.com/c/XtalksWebinars/featured

You Had Me At Eat
Episode 45: Natural Products Expo East Gluten-Free Products Review

You Had Me At Eat

Play Episode Listen Later Oct 5, 2023 46:32 Transcription Available


In this episode, Jules has little to no voice but is powering through her duties as a podcast co-host. The ladies review their favorite gluten-free products from 2023 Natural Products Expo East (RIP Expo East). RESOURCES:Upcycled Food Association Blue Circle Foods Bake Me Healthy Shroomeats Peak State Coffee Apricot Power mushroom coffee (Please don't get cyanide poisoning) Nona Lim heat-and-eat entrees coming soon Dream Pops candy Elmhurst 1925 RTD lattes Goodie Girl Pumpkin Sandwich Cookies Cappello's Buttermilk Biscuits Primal Kitchen dairy-free Buffalo Sauce Lakanto sugar-free sauces Coco Caye coconut sugar 18 Chestnuts soup I Eat My Greens soup Barlow's maple syrups Tru Earth plastic free cleaners HiBar plastic free shampoo and conditioner Better with Buckwheat and Maine crisp Artisan Tropic new crackers Every Body Eat Surthrival Black Walnut protein powder Date Better SnacksCaulipower Dill Chicken Bites coming soonGood Planet Olive Oil cheeseContact/Follow Jules & Erica Tweet us @THEgfJules & @CeliacBeast Find us on IG @CeliacandTheBeast & @gfJules Follow us on FB @gfJules & @CeliacandTheBeast Email us at support@gfJules.com Find more articles, recipes & info at gfJules.com & celiacandthebeast.com Thanks for listening! Be sure to subscribe!**some links may be affiliate links; purchasing through these links will not cost you more, but will help to fund the podcast you ❤️

maine gluten free chestnuts barlow rtd elmhurst buckwheat tru earth dream pops nona lim natural products expo east
The Physical Product Movement
Launching and Growing an Asian Meal Kit Delivery Business with Nona Lim, CEO & Founder at Nona Lim

The Physical Product Movement

Play Episode Listen Later Oct 21, 2021 30:37


In this episode, we're joined by Nona Lim, Founder and CEO of Nona Lim; a fresh, modern, and clean label Asian CPG brand, that distributes healthy Asian comfort food in retail stores such as Whole Foods, Kroger, and Costco. Nona, a successful and experienced entrepreneur, tells us about how she started her journey competing professionally in fencing tournaments, working her way to the Olympics, before eventually moving to San Francisco and launching a meal kit delivery business. Nona also talks about what motivated her to productize some of her dishes, which eventually became her very own CPG brand. In addition to this, Nona reveals some of the supply chain challenges her business is currently facing as a result of the COVID-19 pandemic and how they are shifting things to adapt to the changing landscape of distribution. Nona also disclosed some of the criteria she uses to assess whether to manufacture some of her products in-house while continuing to use co-packers for other product lines.

The Physical Product Movement
Launching and Growing an Asian Meal Kit Delivery Business with Nona Lim, CEO & Founder at Nona Lim

The Physical Product Movement

Play Episode Listen Later Oct 21, 2021 30:37


In this episode, we're joined by Nona Lim, Founder and CEO of Nona Lim; a fresh, modern, and clean label Asian CPG brand, that distributes healthy Asian comfort food in retail stores such as Whole Foods, Kroger, and Costco. Nona, a successful and experienced entrepreneur, tells us about how she started her journey competing professionally in fencing tournaments, working her way to the Olympics, before eventually moving to San Francisco and launching a meal kit delivery business. Nona also talks about what motivated her to productize some of her dishes, which eventually became her very own CPG brand. In addition to this, Nona reveals some of the supply chain challenges her business is currently facing as a result of the COVID-19 pandemic and how they are shifting things to adapt to the changing landscape of distribution. Nona also disclosed some of the criteria she uses to assess whether to manufacture some of her products in-house while continuing to use co-packers for other product lines.

Taste Radio
Embrace Waste. Imperfect Foods Built A Unicorn Out Of It.

Taste Radio

Play Episode Listen Later Aug 10, 2021 38:49


How many companies do you know of that operated at a $500 million run rate within five years of their launch? We're guessing it's a handful, at most. Now, factor into that group companies whose business models are centered around food waste, and you'll likely end up with a list of one: Imperfect Foods. Launched in 2015, the San Francisco-based company sells misshapen or mildly flawed produce along with overstocked packaged food and beverages to consumers via a subscription-based online delivery service. Imperfect claims that its prices are 30% less than conventional grocers and that in 2020, it rescued over 52 million pounds of food. Last year marked the fourth consecutive year of triple-digit growth, according to the company, which counts a subscriber base of over 350,000 customers. Investors have taken notice of its rapid rise. Earlier this year, the company announced a $115 million Series D funding round, just nine months after picking up $72 million in new capital, the total of which is intended to bolster its production capacity, accelerate its private label program and enhance customer experience. This episode features an interview with Imperfect Foods co-founder Benjamin Chesler, who created the business alongside former CEO Ben Simon while they were still in college. Our conversation explores the company's roots and mission to reduce food waste on a massive scale, their initial business plan and pitch to early investors and how the company attempts to equally manage social focus and profitability. Chesler also discussed Imperfect's pricing and UX strategies and the process for incorporating branded items into its product selection. Show notes: 0:42: Interview: Benjamin Chesler, Co-Founder, Imperfect Foods -- Taste Radio editor Ray Latif sat down with Chesler and discussed their shared history in Greater Boston, the entrepreneur's activism in high school, which continued into college as the co-founder of Food Recovery Network, a student led program that reduces food waste on university campuses. He also spoke about how, as Imperfect Foods' first COO, he established systems that would provide a lasting foundation for the company, the motivation for its customers to subscribe to its service and why it expanded beyond produce and into other grocery items in 2019. Later, Chesler explained how Imperfect communicates quality as a seller of food that would typically be discarded, his style of leadership and his personal involvement in other sustainability initiatives beyond Imperfect Foods. Brands in this episode: Barnana, Nona Lim, Brew Dr. Kombucha

In the Sauce
Building Like an Olympian

In the Sauce

Play Episode Listen Later Jun 17, 2021 65:43


Nona Lim is the Founder and CEO of Nona Lim, everyone's favorite fresh Asian broths, noodles and stir fry kits. On this episode of ITS, Nona tells Ali a story of pivoting, observation, grit, and quick thinking — all of the skills she needed as a competitive fencer — and how she applied them to building the innovative brand she leads today.  Heritage Radio Network is a listener supported nonprofit podcast network. Support Inside Julia's Kitchen by becoming a member!Inside Julia's Kitchen is Powered by Simplecast.

We Grow Together
Episode 10 - A Conversation with Nona Lim: Female Leadership, Women-Funding-Women, and Being an AAPI Business Owner

We Grow Together

Play Episode Listen Later May 11, 2021 24:29


In episode 10 of our podcast, we talk to the ever-inspiring Nona Lim about what inspired her to start the company that bears her name. (Hint: her daughter and mother played a big part!) We also discuss her financing choices, how she successfully pivoted her business during the pandemic, and what it’s like being an AAPI business owner. It’s a conversation you won’t want to miss! 

Taste Radio
Insider Ep. 110: Why Asking For Specific Advice Helped This Brand Secure $5.8 Million In Funding

Taste Radio

Play Episode Listen Later Jan 29, 2021 62:42


Denise Woodard, the founder and CEO of Partake Foods, is not shy about asking for advice. In an interview featured in this episode, she reflects on how guidance from other entrepreneurs has been a key part of her success in building a fast-growing packaged food brand. You might be surprised, however, that the counsel she most values comes from unsuccessful founders. “I think oftentimes when you’re company’s on a rocketship to success, it’s hard to remember the stuff that went wrong,” Woodard said. “But when you’ve lost your last dollar and put all your blood, sweat and tears into a company that didn’t work for whatever reason, you have really good advice about what not to do and what you wished you would have done.” A former executive with The Coca-Cola Co.’s Venturing and Emerging Brands (VEB) unit, Woodard founded Partake in 2016 after her infant daughter was diagnosed with severe food allergies. Frustrated with the lack of allergen-friendly food brands, she launched Partake with a line of cookies that are free from the eight major allergens, followed by a move into baking mixes. The brand, which sells its cookies at Target, Whole Foods and Sprouts stores nationwide, made waves in June of 2020 when it announced a $1 million seed round that was partly funded by Jay-Z’s Marcy Venture Partners. Seven months later, Partake closed on a $4.8 million Series A round that included industry luminary John Foraker and music icon Rihanna.  It took a lot of heavy lifting, sacrifice and hearing the word ‘no’ dozens of times to get Partake where it is today, and as part of our interview, Woodard spoke about how her experience working with entrepreneurs while at Coca-Cola impacted the planning for and development of Partake, as well as how a boom in allergen-friendly brands has affected the brand’s growth and why leaning into retailer programs that support Black and female-owned companies has been critical. She also discussed why Partake was self-funded at launch, how she went from raising $5,000-$10,000 at a time to multi-million dollar, celebrity-led funding rounds, how the tragedy and social unrest of 2020 impacted Partake and why she sings the praises of a leadership coach. Show notes:  0:36: Celebrate Green Juice! But Did You Forget About Everything Bagel Ice Cream? Join The Club. -- The hosts chatted about waves of greens and green juice, a new ice cream product with a unique flavor and what they are learning about social media app Clubhouse. They also discussed new packaged food and beverages to hit the office, including better-for-you noodles, a “big” candy bar brand and non-alcoholic craft beer. 23:22: Interview: Denise Woodard, Founder/CEO, Partake Foods -- Taste Radio editor Ray Latif spoke with Woodard about her prompt email replies, her background as an entrepreneur, her transition from a beverage executive to a founder of a food brand and how she’s saved at least $250,000 in retailer fees. She also discussed how she was able to differentiate Partake from a growing set of competitors in the allergen-free space, how she determined her capital needs for launching the brand, staying focused after hearing rejection from investors, why data was a key asset in the company’s Series A round and why she doesn’t separate personal and professional responses to issues of racism and inequality. Later she explained why entrepreneurs should ask for specific versus general advice about building a business and why she views her employees as her “boss.” Brands in this episode: Partake Foods, Suja, Evolution Fresh, Your Super, Organifi, Jeni’s, Coolhaus, Ben & Jerry’s, Foodstirs, Zesty Z, Ayoba Foods, Belgian Boys, Nona Lim, Om Som, Banza, Daytrip, BrewDog, Athletic Brewing Co., De La Calle, immi, Gigantic Bar, Ugly Drinks, Milky Way, Hershey’s, Honest Tea, Zico, Once Upon A Farm

NexxtLevel Brands podcast
Convenient Asian Comfort Food - Nona Lim on the NexxtLevel Podcast

NexxtLevel Brands podcast

Play Episode Listen Later Jan 21, 2021 35:45


Nona Lim is the Founder and CEO of Nona Lim, a fresh Asian comfort food brand based in Oakland, California. She is a former competitive fencer who has always believed in the health benefits of a nutritious diet and the feel-good sensation of amazing flavors. In 2014, she launched her Nona Lim brand inspired by her childhood in Singapore as well as the country's melting pot of culinary traditions and flavors from all over Asia.  Nona pioneered the fresh Asian food category, becoming a category leader with a range of Asian comfort foods that are delicious, convenient, and healthier for you—all thanks to clean label ingredients. The company's award-winning products can be found at retailers across the United States and online at www.nonalim.com. Here’s a glimpse of what you’ll learn:  Nona Lim talks about her background, starting her food brand, and how fencing has helped her career How the concept for the Nona Lim brand came about and where Nona found recipes for her meal plans Nona talks about pivoting to the CPG industry, packaging her products, and entering local retail stores How Nona got started in e-commerce and the shopping challenges she faced How COVID-19 has impacted Nona's business Nona's thoughts on the future of e-commerce sales once the pandemic is in the past Nona talks about her company's new products and Kickstarter campaign Production and refrigeration for Nona Lim products—and how Nona secured financing Nona talks about a big challenge she faced in the business and how she handled the obstacle In this episode… Nona Lim's love for authentic Asian food drove her to start a CPG brand through which she could supply people with delicious comfort food. Her desire was to create convenient meal plans that were not only quick to put together but also healthy and nutritious. Nona started by hand-filling pouches with delicious soups from her meal plans and detox program. Soon enough, her quality ingredients and comforting flavors got her on the shelves at Whole Foods and other local grocery stores.  In this episode of the NexxtLevel Podcast, Steve Cleere sits down with Nona Lim, the Founder of Nona Lim, to talk about the strategies she used to scale her convenient Asian food brand. They also discuss Nona's interest in competitive fencing, how her brand was affected by COVID-19, and what a shift to e-commerce in the CPG industry looks like. Subscribe and Listen on: iTunes Spotify Stitcher Google Play Deezer iHeartRadio TuneIn Radio Public Amazon Music Resources Mentioned in this episode Kitchen2Shelf NexxtLevel Marketing Nona Lim Nona Lim on Instagram Nona Lim on Facebook Nona Lim on Twitter Nona Lim on LinkedIn Whole Foods Local Producer Loan Program “Words 2 Grow By - The Best of 2020” with G.Steven Cleerex Sponsor for this episode... Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth.  Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow. Visit their website to get access to some free tools that can help you understand where your business stands.  Contact them today to find out how they can help you grow your brand and expand your business to reach its full potential.

Essential Ingredients Podcast
017: The Secret to Developing Healthy, Convenient, and Savory Food Products with Nona Lim

Essential Ingredients Podcast

Play Episode Listen Later Dec 29, 2020 45:24


 “As a manufacturer, our very first responsibility is to keep our people safe.” - Nona Lim    Episode Description: Product development is tricky. Some entrepreneurs tend to choose between creating a product that captures the taste and something that promotes health. But that era of compromise is now behind us! Today, Justine interviews fencer turned foodie, Nona Lim about blending all of these factors and more! Let's look deep into the different aspects of creating CPG that tastes fantastic, is healthy, and unbelievably convenient, with a touch of Asian flavor added to it. Nona also shares with us the challenges and barriers around product development: from choosing the right ingredients to pricing architecture and marketability. Tune in, and together, we can elevate the future of food!     Connect with Justine:  Website Facebook Instagram LinkedIn   Connect with NextGenChef: Website  Facebook  Twitter  Instagram  YouTube NextGenChef App   Episode Highlights: 02:02 Fencing To Food 10:18 Making Better-For-You Asian Food 15:27 COVID-19 And Businesses19:26 Challenges In Building New Business 22:17 Right & Clean Ingredients 25:30 Medicinal Bone Broth 34:39 Quick Meal Recipe 37:59 Stir Fry Kit

Ideamix Radio
Business 101 - Find the Right Investors for Your Business

Ideamix Radio

Play Episode Listen Later Nov 19, 2020 12:10


Today we talked with Nona Lim, the founder of Nona Lim LLC, about how to raise capital for your business. Nona has learned through her experience building her eponymous brand that fundraising is not a one-size-fits-all endeavour. Listen as she describes the types of funding and how to determine which is the best for your particular venture. Subscribe to Ideamix Radio and stay tuned for new episodes every Thursday. On Ideamix Radio we speak with entrepreneurs, solopreneurs, career changers, experts and enthusiasts for insider tips that help you build the life, business, and career you want.Ideamix is the go-to destination for entrepreneurs to turn their idea into a business. Check out our website at www.theideamix.com. For comments, questions, podcast guest ideas or sponsorship enquiries, please email info@theideamix.com.

The Mentor Files
89 Nona Lim - CEO and Founder of Nona Lim on Leading An Olympic Team

The Mentor Files

Play Episode Listen Later Nov 11, 2020 27:07


Learn how Nona Lim started her restaurant-quality food brand, what she brought from her fencing career, and why a great team needs full transparency. "I've always had a passion for food, even if I'm not professionally trained." - Nona Lim. Learn more about this episode of The Mentor Files with Monica Royer at www.monicaandandy.blog/89

My Food Job Rocks!
Ep. 231 - [Pantry Podcasts] How Competitive Fencing Applies to Selling Asian Food with Nona Lim, Founder of Nona Lim

My Food Job Rocks!

Play Episode Listen Later Aug 10, 2020 33:50


This episode was recorded when I was still living in the Bay Area! This was planned to be another podcast but things fall through. I always had this episode in the back of my mind one, because Nona Lim is just a really cool person, but also her story showcases the tenacity and perseverance of an entrepreneur. We do this outside in Marin County I would say around August 2019, wow, such a different time where you can go outside, and talk to people with a cough, which Nona Lim has in this interview. I remember it was such a beautiful day by the sea. Nona was around the area after speaking with a mutual friend so I brought my gear, planted it in the middle of the plaza, and recorded. So a disclaimer, this has some background noise. This is a short episode because we’ll be having a Podcast Showcase later in the week. Tuesday or Wednesday. This will be the After Animals podcast hosted by Ulara Nakagawa and Sharyna Krishna Prasad. I let Ulara borrow my equipment during the Cultured Meat Symposium to talk to an eccentric Japanese cell-based meat scientist. This is a short episode, so after about 20ish minutes, after the episode, I’ll give you an update on my life and an update on the future of My Food Job Rocks. Enjoy the episode. Show Notes Robyn Rutledge Why did you name your company Nona Lim?: Easy to pronounce, and gets to the point LaraBar was a last-minute name Lara Bar sells to General Mills I started in Singapore, did consulting in London, and move to the Bay Area I started a meal kit business but it wasn’t the right timing Then a detox online business How does Fencing help you with business?: The hustle and the stress honestly. You’re worried about your competition but you have to shut it all out. Competition makes you go into winning. For Business, you might not want to set high goals. Risks and comfortability: Accept the fact that it may not be successful and all you have to do is to enjoy the journey. You should want to do it, but it might fail. In 2019, there’s a lot of money (some still argue that there still is) raising money, unfortunately, has an expectation How did you start Nona Lim?: After the detox/ meal kit program, I thought of what food I enjoyed? Noodles. Whole Foods was interested so I created rice noodles and bone broth before bone broth got big I since learned to pace the innovation because some people can’t understand it If you have a  bunch of resources, then you can invest in earlier projects but without money, it might be better to catch tailwind Dave Chang Is it hard to get funding?: It’s mainly timing but it’s always hard Serial founders have it easy to get money What is the best way to grow a food company?: Depends on what you want in life. Some people want to grow it quickly, or a lifestyle business, or even serving the next generation Some categories are faster than others What’s next for Nona Lim?: We pride ourselves on being at the forefront of innovation. We tend to be the thought leaders in Asian food, especially in the fresh area Any advice in starting a food business?: Don’t. Just kidding. Think product. Multiply three to four time the funding and timing What would be your first hire?: It should complement your skillset. If you are good at technical, do a first hire in sales Contact me at Nona@nonalim.com

Taste Radio
Insider Ep. 91: How Best In Class Brands Win At Whole Foods And Beyond

Taste Radio

Play Episode Listen Later Jun 26, 2020 48:35


This edition of Taste Radio Insider features highlights from interviews with six entrepreneurs and experts who joined us during the first half of 2020, including TRUFF hot sauce founders Nick Guillen and Nick Ajluni; Anouck Gotlib, CEO of Belgian Boys; Nona Lim, founder/CEO of Nona Lim; GT’s Living Foods founder/CEO GT Dave; Ashley Thompson, co-founder/CEO of MUSH; and Lee Robinson, director of dairy and beverage for Whole Foods Market. Show notes:  0:53: The Answer Was Always Landis; No FOMO For Subscribers -- The episode’s hosts opened the show with a chat about a new macaroni and cheese dispensing system called “Mac on Tap.” They also spoke about notable presentations and panel discussions from the recently held BevNET and NOSH Virtually Live conference and how subscribers have exclusive access to over 40 sessions from the event. 10:49: Interview: Nick Guillen and Nick Ajluni, Co-Founders, TRUFF -- We kicked things off with Nick Guillen and Nick Ajluni, founders of TRUFF, a fast-growing brand of upscale, truffle-infused hot sauces. In the following clip, pulled from Ep. 70 of Taste Radio Insider, Guillen and Ajluni discussed their approach to product development, working with influencers, and the importance of community management and exceptional customer service.   15:44: Interview: Anouck Gotlib, CEO, Belgian Boys -- Next we featured Anouck Gotlib, the CEO of European breakfast and snack food brand Belgian Boys. Within our interview from Ep. 73, Anouck explained how she’s cultivated strong relationships with retail buyers,  why she believes there’s a big opportunity for breakfast foods and how Belgian Boys is expanding its presence in Walmart. 20:41: Interview: Nona Lim, Founder/CEO, Nona Lim -- We continued with Nona Lim the founder of namesake brand Nona Lim, which markets a variety of better-for-you and convenient Asian-inspired foods, including broths, sippable soups and noodle bowls. In Ep. 71, Nona explained why she describes venture capital as a “double-edged sword” and why she jokes that a partnership with an investor is “worse than getting married.” 26:15: Interview: GT Dave, Founder/CEO, GT’s Living Foods -- Next up was GT Dave, Founder/CEO, GT’s Living Foods, the maker of GT’s Kombucha. In an interview from episode 86, GT spoke about why founders should celebrate their idiosyncrasies to better connect with consumers, why he’s embraced a more public persona and how he steered a positive outcome following the publication of a provocative profile of him in “Forbes.” 33:20: Interview: Ashley Thompson, Co-Founder/CEO, MUSH -- We continued with Ashley Thompson, co-founder and CEO of MUSH, an innovative brand of ready-to-eat oatmeal. We spoke with Ashley in Ep. 81 and in this clip, she explains why she set out to create a “best for you” product, why she likes having a “polarizing” brand name and how she prepared for her first meeting at Whole Foods. 37:59: Interview: Lee Robinson, Director – Dairy & Beverage, Whole Foods Market -- Wrapping up the episode is Lee Robinson, the director of dairy and beverage for Whole Foods Market. In our clip, pulled from an interview featured in Ep. 82, Lee discussed best practices for engaging with retail buyers, why vulnerability is key when navigating the terms of a successful relationship and how he evaluates disruptive concepts. Brands in this episode: Stouffers, Health-Ade Kombucha, Kohr Brothers, Recess, TRUFF, Ciroc, Belgian Boys, GT’s Kombucha, Nona Lim, MUSH, Whole Foods

Ideamix Radio
Nona Lim - How to Scale a Food Business

Ideamix Radio

Play Episode Listen Later Jun 25, 2020 28:22


While training as a competitive fencer, Nona Lim saw firsthand what whole, clean foods can do for your body. Since 2006 she has been ahead of the curve in creating organic, clean label food products, including one of the first ever meal delivery programs. Her eponymous brand, Nona Lim, centers itself around authentic Asian comfort foods including broths and noodles made with fresh, clean ingredients. Listen as she describes the process of building her business from hand packaging soups in her kitchen to occupying grocery shelves nationwide. Every business has to start somewhere and the question of scaling can make or break a company's future. Luckily Nona gives some great advice on how to test your product before you go all in and what to do when it's time to level up. Subscribe to Ideamix Radio and stay tuned for new episodes every Wednesday. On Ideamix Radio we speak with entrepreneurs, solopreneurs, career changers, experts and enthusiasts for insider tips that help you build the life, business, and career you want. Ideamix is the go-to destination for entrepreneurs to turn their idea into a business. Check out our website at www.theideamix.com. For comments, questions, podcast guest ideas or sponsorship enquiries, please email info@theideamix.com.

Taste Radio
Insider Ep. 71: Why Profitability Means Saying ‘No’ More Often

Taste Radio

Play Episode Listen Later Feb 7, 2020 44:20


Nona Lim is forecasting 2020 to be the first profitable year for her namesake brand. As she explained in an interview in this episode, it took a lot of saying “no” to get to this point. The Nona Lim brand, launched in 2014 as a spin-off of Lim’s ahead-of-its time meal kit company, markets a variety of better-for-you and convenient Asian-inspired foods, including broths, sippable soups and noodle bowls. The products are sold nationally at Whole Foods and at select Walmart locations, along with hundreds of independent retail and chain locations.  As part of our conversation, Lim spoke about the company’s development and path to profitability was guided by a clear strategy and a willingness “to say ‘no’ to top-line growth that isn’t in line with our profitability requirements.”  “Say ‘no’ to business that’s not going to give you the minimum gross margin target that you have set,” she said. “Say ‘no’ to retailers that ask for too much, because you can’t afford it.” Lim also discussed the variety of ways that she funded her upstart brand prior to accepting venture capital and why she advises early-stage entrepreneurs to retain a bookkeeper or accountant. She also spoke about how she negotiates favorable terms with suppliers, what it means to be “fiscally disciplined” and why she describes venture capital as a “double-edged sword.” Show notes:  0:40: “Buttoned Up” Booze, Savory Bars and a Buddy’s Donuts -- The episode’s hosts chatted about a recent visit from Bobby Romano, who leads sales efforts for Rochester, NY-based Black Button Distilling, riffed on the development of the savory bar category, munched on vegan pork rinds and discussed challenges in brand revamps. 15:53: Nona Lim, Founder/CEO, Nona Lim -- Lim joined Taste Radio editor Ray Latif for an interview recorded at the 2020 Winter Fancy Food Show in San Francisco. Lim spoke about her role as a board member of the Specialty Food Association, which hosts the annual event, how competitive fencing led to the creation of her meal kit company in 2006 and why she chose soup as the initial product line for the Nona Lim brand. She also discussed the three hallmarks of the brand, why slowing down the pace of innovation was a key learning early on and how microloans, equipment leases and government subsidies can be useful for new entrepreneurs. Later, Lim explained why it’s critical to manage working capital, how she identified the right time to take venture capital and why she jokes that a partnership with an investor is “worse than getting married.” Brands in this episode: Nona Lim, Black Button Distilling, Tig Snacks, Mediterra, PigOut Rinds, Beanfields, Snacklins, Jim Buddy’s, Onu, Rau Chocolate, Sonu, Starbucks, Poppi, Kitu Life, Bulletproof, Blue Apron

Why Food?
Episode 88: Nona Lim: From Fencing to Soup

Why Food?

Play Episode Listen Later Jul 11, 2019 48:59


"A native of Singapore, Nona Lim is a former competetive fencer representing Singapore in international competitions. After working for over eight years in management and software consulting, she moved to the San Francisco Bay Area and started the first of a series of entrepreneurial food businesses. She launched an online meal delivery business, before it was trendy, as well as a food-based detox program. She launched her Nona Lim brand in 2014, focusing on clean-label fresh Asian products, including bone broths, soups, ramen, and rice noodles." It's HRN's annual summer fund drive, this is when we turn to our listeners and ask that you make a donation to help ensure a bright future for food radio. Help us keep broadcasting the most thought provoking, entertaining, and educational conversations happening in the world of food and beverage. Become a member today! To celebrate our 10th anniversary, we have brand new member gifts available. So snag your favorite new pizza - themed tee shirt or enamel pin today and show the world how much you love HRN, just go to heritageradionetwork.org/donate Why Food? is powered by Simplecast.

Honest eCommerce
Ep. 26 - Running a Direct-to-Consumer Food Business on Shopify - with Nona Lim

Honest eCommerce

Play Episode Listen Later Jul 1, 2019 36:25


Nona Lim is the founder and CEO of Nona Lim, a manufacturer of direct-to-consumer fresh Asian foods, such as bone broth, soups, and noodles. In this episode, you will hear about Nona's journey as an entrepreneur, how sometimes being too innovative can bring new challenges, and the unique struggles of selling perishable food products online.   To learn more, visit: https://electriceye.io/podcast   Resources: Learn more at https://www.nonalim.com/ Instagram: instagram.com/nonalimfoods Twitter: twitter.com/nonalimfoods Start a Simplr free trial: simplr.ai/honest Are you a maker, crafter, or small manufacturer on Shopify? Get easier production scheduling & inventory management with Katana. You can try it free for 14 days. By using the promo code “HONEST” you'll get 30% off your first 3 months of paid subscription! Sign up at Katana’s website here: www.katanamrp.com. Honest eCommerce is produced by Crate Media

Mary's Nutrition Show
Good Cholesterol, Bad Cholesterol, and Your Diet - 67

Mary's Nutrition Show

Play Episode Listen Later Jun 30, 2019 30:35


Cholesterol is generally considered a bad thing. But today, Mary debunks common cholesterol myths, explains the difference between good cholesterol and bad, and how to improve your numbers. PLUS: The nutrition challenge! IN THIS EPISODE YOU’LL FIND OUT ABOUT: Why is cholesterol such a hot topic? Have you checked your cholesterol recently Where can you find cholesterol? Why is cholesterol actually necessary for our body’s survival When can excess cholesterol lead to a plaque build-up in the arterial wall? Why there are plenty of people who have high cholesterol and lead long and healthy lives Why there are plenty of people who have low cholesterol and have a heart attack Why our bodies build plaque anyway What is "good" cholesterol and what is "bad" cholesterol? What are HDL and LDL? What are the foods that you can eat to avoid bad cholesterol and clogged arteries? What is the difference between saturated fats, polyunsaturated fats, and monounsaturated fats Which foods to avoid And why you have to work out to decrease cholesterol levels PLUS: The Weekly Challenge! MENTIONED ON THE SHOW: Jill Avey Coaching https://aveycoach.com/ THIS WEEK’S GIVE-AWAY: * $70 Gift Card from Nona Lim / www.nonalim.com 1. To accept Mary’s challenge: 2. Email Mary at mary@marypurdy.co 3. Put "cholesterol" in subject line 4. FYI - Food from Nona Lim can only be sent to a USA address.  

Mary's Nutrition Show
5 Natural Remedies for Heartburn (Acid Reflux) - 65

Mary's Nutrition Show

Play Episode Listen Later Apr 26, 2019 16:48


Ever get heartburn or acid reflux? You may not need to immediately reach for medication. Mary Purdy, RD, gives the scoop on natural remedies for heartburn. PLUS: The Nutrition Challenge of the Week! In this episode you’ll find out: What is heartburn (acid reflux) exactly? Do you have any of the symptoms What are the things that cause heartburn? What are YOUR triggers What can you do after it happens? The best herbs and teas you can take to feel better It’s all about the diet! Alkaline vs acidic Why you have to keep your diet mostly alkaline What are the best (and yummiest) alkaline foods Why acid reflux is sometimes caused…by too little acid?! A little science behind acid reflux Why increasing acid in your body might be the solution to heartburn Prevention is the best medicine What can you do prevent heartburn in the first place Why keeping an eating diary is a major step towards healing THIS WEEK’S GIVE-AWAY: $70 Gift Card from Nona Lim / www.nonalim.com TO ENTER THE DRAWING: 1. Send Mary an email at mary@marypurdy.co 2. Mention "heartburn" in the subject line. 3. FYI - Food from Nona Lim can only be sent to a USA address. FREE Quick Start Guide http://marypurdy.co/quick-start-guide-sign-up/ ABOUT THE SHOW
 Mary Purdy, MS, RDN, dishes out easy-to-digest info, tips, and advice about nutrition & lifestyle, backed by over 10 years of clinical experience and a healthy sense of humor. iTunes
Please Subscribe, Rate, and Review on Podcasts App (or iTunes) https://itunes.apple.com/us/podcast/marys-nutrition-show/id1245983321 ABOUT MARY
 Mary Purdy is a Registered Dietitian with a Masters in Clinical Nutrition from Bastyr University.
Past experience:
• Private practice (8 yrs)
• Adjunct professor at Bastyr University
• Clinical Supervisor at Bastyr Center for Natural Health. Mary currently works as a Registered Dietitian Coach at the Scientific Wellness company, Arivale. Mary takes an integrative/holistic approach to diet, health & wellness and believes that food is medicine! DISCLAIMER This podcast is intended for entertainment purposes only. Please consult your doctor before following any information you hear here. The opinions expressed here are those exclusively of Mary Purdy, the Show’s producers, and guests, and do not necessarily represent the views of Arivale, Bastyr, Dietitians in Integrative and Functional Medicine, or other entities.

Mary's Nutrition Show
Optimal Men's Health: How to Talk to Men About Health with Dr. Myles Spar - 64

Mary's Nutrition Show

Play Episode Listen Later Mar 24, 2019 20:57


Men live shorter and are, in general, less healthy than women. Dr. Myles Spar tells us how to achieve optimal men's health, why men are not proactive when it comes to health and how to challenge men in your life to start implementing healthy habits. Plus: Win a free-food gift card! Why do women live longer than men? And why it’s not genetic What are the 5 healthy habits that make a 13-year difference in life expectancy? Why men are more prone to die from 9 out of 10 leading causes of death in the US. How to engage a man to start getting healthy? Why you should never begin a health conversation with the word "wellness." The best ways to get a man’s attention. How to incorporate health through something that a person really cares about? Goal-focused vs. complaint-focused mindset Implementation of basic health principles What is precision preventive medicine? Why accountability and progress tracking are crucial PLUS: The Weekly Challenge! THIS WEEK’S GIVE-AWAY: $60 Gift Card from Nona Lim / www.nonalim.com TO ENTER THE DRAWING 1. Accept Mary’s Weekly Challenge by… 2. Tagging a guy in your life on Mary’s Facebook post about this episode. https://www.facebook.com/pg/MaryPurdyRD/posts/ 3. FYI - Food from Nona Lim can only be sent to a USA address. GUEST: MYLES SPAR, MD Myles’ Website https://drspar.com/ Myles' Blog https://drspar.com/blog/ Myles' Health Program: https://drspar.com/tack180-program/ MYLES SPAR SOCIAL MEDIA Myles on Facebook https://www.facebook.com/MylesSparMD/ Myles on Instagram https://www.instagram.com/drspar/ Myles on Twitter https://twitter.com/drspar Myles on LinkedIn https://www.linkedin.com/in/drspar/ To enter into the Nona Lim Tag a guy in your life on our FB page EVENT (March 22-24, 2019) Dr. Spar appearing with Dr Andrew Weil and Dr Victoria Maizes at 1440 Multiversity for a weekend workshop called Optimal Health Within Reach https://1440.org/programs/health-wellness/the-path-to-optimal-health/ FREE Quick Start Guide http://marypurdy.co/quick-start-guide-sign-up/ ABOUT THE SHOW
 Mary Purdy, MS, RDN, dishes out easy-to-digest info, tips, and advice about nutrition & lifestyle, backed by over 10 years of clinical experience and a healthy sense of humor. iTunes
 Please Subscribe, Rate, and Review on Podcasts App (or iTunes) https://itunes.apple.com/us/podcast/marys-nutrition-show/id1245983321 ABOUT MARY
 Mary Purdy is a Registered Dietitian with a Masters in Clinical Nutrition from Bastyr University.
Past experience:
• Private practice (8 yrs)
• Adjunct professor at Bastyr University
• Clinical Supervisor at Bastyr Center for Natural Health. Mary currently works as a Registered Dietitian Coach at the Scientific Wellness company, Arivale. Mary takes an integrative/holistic approach to diet, health & wellness and believes that food is medicine! Mary has a new website! 
http://marypurdy.co/   Mary’s (free) Quick Start Guide to Nutrition http://marypurdy.co/quick-start-guide-sign-up/ DISCLAIMER This podcast is intended for entertainment purposes only. Please consult your doctor before following any information you hear here. The opinions expressed here are those exclusively of Mary Purdy, the Show’s producers, and guests, and do not necessarily represent the views of Arivale, Bastyr, Dietitians in Integrative and Functional Medicine, or other entities.

Mary's Nutrition Show
Aphrodisiac Foods: The Edible Alchemy of Love - 63

Mary's Nutrition Show

Play Episode Listen Later Feb 19, 2019 21:50


Food doesn't just fuel us. It can juice us up! Learn about 7 aphrodisiac foods that might add some excitement to your life. Plus: Win a free-food gift card.   What are aphrodisiac foods? What is it that makes these foods sexy?   What nutrition elements contribute to aphrodisiac foods? B vitamins Zinc Boron Flavonoids And some others   What  physiological effects do aphrodisiac foods have? Increased blood flow Mood enhancer Hormone balancing Energy production Testosterone and sperm production Estrogen production Libido boosting Pheromone mimic Body warming   7 important aphrodisiac foods!   PLUS: The Weekly Challenge!   THIS WEEK’S GIVE-AWAY: $60 Gift Card from Nona Lim / www.nonalim.com   TO ENTER THE DRAWING Accept Mary’s Weekly Challenge by… Commenting on Mary’s Facebook post about this episode (Aphrodisiac Foods) Just tell us that you “accept” Mary’s challenge! (To incorporate one of these foods in the next special night)   LINKS FREE Quick Start Guide http://marypurdy.co/quick-start-guide-sign-up/   Recipe for ChocaMacaCinnaCayeLatte http://marypurdy.co/hot-chocolate-recipe/   Isabel Allende recipe for Reconciliation Soup http://isabelallende.com/en/book/aphrodite/excerpt   Book by Helen Yoest - "Plants with Benefits" https://www.goodreads.com/book/show/18143277-plants-with-benefits   ABOUT THE SHOW Mary Purdy, MS, RDN, dishes out easy-to-digest info, tips, and advice about nutrition & lifestyle, backed by over 10 years of clinical experience and a healthy sense of humor.   iTunes Please Subscribe, Rate, and Review on Podcasts App (or iTunes) https://itunes.apple.com/us/podcast/marys-nutrition-show/id1245983321   ABOUT MARY Mary Purdy is a Registered Dietitian with a Masters in Clinical Nutrition from Bastyr University. Past experience: • Private practice (8 yrs) • Adjunct professor at Bastyr University • Clinical Supervisor at Bastyr Center for Natural Health. Mary currently works as a Registered Dietitian Coach at the Scientific Wellness company, Arivale. Mary takes an integrative/holistic approach to diet, health & wellness and believes that food is medicine!   Mary has a new website! http://marypurdy.co/   Mary’s (free) Quick Start Guide to Nutrition http://marypurdy.co/quick-start-guide-sign-up/   DISCLAIMER This podcast is intended for entertainment purposes only. Please consult your doctor before following any information you hear here. The opinions expressed here are those exclusively of Mary Purdy, the Show’s producers, and guests, and do not necessarily represent the views of Arivale, Bastyr, Dietitians in Integrative and Functional Medicine, or other entities.  

Mary's Nutrition Show
Just Breathe: How to Get Started with Yoga and Meditation - 62

Mary's Nutrition Show

Play Episode Listen Later Feb 3, 2019 26:22


Your health isn't just about the food you eat. You gotta move, too. But who has the time?! Mandy Enright helps us busy people get started with yoga and meditation. Plus: How to win a free-food gift card!   What is the difference of yoga and mediation? Definitions and terms; Asanas vs Yoga vs Meditation What does RYT mean?   How to get started with yoga? Advice on getting started Not all yoga studios are created equal What to look for in a yoga studio   What are the benefits of mediation? How does meditation effect ones eating? Strategies for fitting yoga and mediation into your busy life Meditation in the corporate environment   PLUS: The Weekly Challenge!   THIS WEEK’S GIVE-AWAY: Mandy Enright’s meal prep kit and 1 month coordinating meal plan $55 Gift Card from Nona Lim / www.nonalim.com   TO ENTER THE DRAWING Accept Mary’s Weekly Challenge by… Commenting on Mary’s Facebook post about this episode  Just tell us that you “accept” Mary’s challenge!   Resources for getting started with yoga and meditation: www.yogajournal.com www.calm.com www.headspace.com www.simplehabit.com insighttimer.com   GUEST: MANDY ENRIGHT Mandy Enright, MS, RDN, RYT, is a registered dietitian and fitness instructor based at the Jersey Shore. She specializes in corporate wellness, nutrition communications, and helping provide her clients simple, actionable mealtime solutions from planning to preparation. Mandy is the creator of the couples nutrition blog and podcast, Nutrition Nuptials  where she aims to help couples go from a “ME” to a “WE” with their nutrition, fitness, and lifestyle habits. Learn more about Mandy at mandyenright.com.   Mandy’s Social Media Facebook, Twitter, Pinterest, YouTube: @mandyenrightRD  IG: @nutrition_nuptials    DISCLAIMER This podcast is intended for entertainment purposes only. Please consult your doctor before following any information you hear here. The opinions expressed here are those exclusively of Mary Purdy, the Show’s producers, and guests, and do not necessarily represent the views of Arivale, Bastyr, Dietitians in Integrative and Functional Medicine, or other entities.