Podcasts about pinterest tv

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder & CEO, Marcy McKenna.Marcy founded the Women Inventors Club to support ambitious women with creative ideas and guide them toward product success. Two statistics that motivated her to help inventors were the low percentage of patents filed by women and the low percentage of inventors who make money with their products. She believes many inventors get stuck in the process due to lacking marketing and product validation.Marcy emphasizes the importance of thinking about marketing from the beginning and validating ideas before investing time and resources. I couldn't agree more with her on this. Execution is key in realizing dreams, and timing and choice are equally significant.Marcy shared her five-step product validation process, which is crucial in determining if a product idea is marketable and profitable. She stressed the need to understand if customers are willing to pay for the product and if the numbers work out. This validation process is valuable in learning about the customer, the competitive landscape, and setting oneself apart in the market.Marcy advised inventors to create initial prototypes at home using readily available materials for proof of concept. She cautioned against hiring expensive prototyping companies immediately, as their results may not align with the inventor's vision. Marcy suggests playing with the prototype and fine-tuning it before considering professional prototyping. She also mentioned using photorealistic 3D renderings to showcase the product's appearance and functionality, which can be helpful in licensing discussions.Key Points from the Episode:Marcy McKenna's work as an inventor and entrepreneurThe Women Inventors Club and its mission to support ambitious women with creative ideasLow percentage of patents filed by women and inventors who make money with their productsImportance of marketing and product validation in the invention processMarcy's five-step product validation processCreating initial prototypes at home using readily available materialsCaution against immediately hiring expensive prototyping companiesUse of photorealistic 3D renderings to showcase product appearance and functionalityMarcy's work with inventors and her efforts to empower themAbout Marcy McKenna:Marcy McKenna is a prominent figure in product innovation and entrepreneurship. Renowned as a keynote speaker, she has successfully conceptualized, developed, and launched over 40 products through various channels, including home shopping platforms like QVC and HSN, ecommerce, and major retailers nationwide. Marcy's expertise extends to product development, marketing strategy, and consumer product branding, making her a sought-after consultant in ecommerce and traditional retail. With over 12 years of experience in the Live Shopping space, she is recognized for her proficiency in social media, email marketing, and shoppable video content. Notably, Marcy excels in hosting Live Shopping events on diverse platforms such as Amazon Live, Pinterest TV, YouTube Live, and others, showcasing her versatility and impact in the evolving digital commerce landscape. As an Amazon Influencer and Live Shopping Host, she regularly engages audiences, contributing to the success of numerous brands.Tweetable Moments:07:51 - "Finding out if your idea has a market and is salable is a critical step that many inventors skip."Apply to be a Guest on The Thoughtful Entrepreneur:

In a world full of uncertainty and doubt, one man defied the odds and carved his own path to success. Journey with us as we unravel the remarkable story of Vinnie Potestivo, a young man who dared to dream big in the face of adversity. From a chance encounter with a music icon to a transformative role in the booming reality TV industry, Vinny's story is a testament to the power of resilience and determination. But little did he know, fate had yet another unexpected twist in store for him... My special guest is Meet Anika Jackson, a dynamo in the realm of strategic branding. A passionate advocate for helping brands carve out their unique narrative in a saturated market, Anika brings a wealth of wisdom to the table. She's the go-to expert when you're looking to foster a meaningful connection with your audience and amplify your brand's message across multiple platforms. Get ready to take notes, because her insights are like a masterclass in distinguishing your brand while navigating a competitive landscape. In this episode, you will be able to: Learn to outshine competition with distinctive branding tactics. Unearth podcasting's capability in elevating your personal brand and tightening audience bonds. Dive into the vital significance of empathy and perception in building a prominent brand. Unveil the profound effect of mindset orientation towards achieving grand accomplishments. Exploit the strategic advantages of awards, collaborations and podcast guesting in propelling brand progression.   The Key Moments in this Episode are: 00:00:04 - Introducing "Your Brand Amplified", 00:01:00 - Standing Out in a Competitive Landscape, 00:03:19 - Overcoming Challenges and Finding Success, 00:06:47 - The Power of Independent Creators, 00:11:42 - Embracing Authenticity and Being Yourself, 00:14:10 - MTV and the Power of Technical Skills, 00:16:02 - Reality TV Boom and Working with Talented Storytellers, 00:18:27 - The Power of Podcasting and Community Building, 00:19:26 - From Wanting to Be in Front of the Camera to Leading Behind it, 00:24:40 - Discoverability and Helping Talent Get Discovered, 00:29:01 - The Impact of Representation, 00:29:47 - Seeing Oneself in Media, 00:30:30 - The Influence of Howard Stern and Robin, 00:31:55 - Learning from Mistakes, 00:32:17 - Trust in Podcasting, 00:43:18 - Maximizing SEO and Online Presence, 00:44:23 - Pinterest as a Growth Platform, 00:46:11 - Supporting Entrepreneurs and Non-Creative Companies, 00:48:49 - Time Management and Podcast Guesting, 00:58:36 - "Introduction to VPE TV and LinkedIn", 00:58:56 - "Appreciating Genuine Conversations", 00:59:07 - "Gratitude to the Audience", 00:59:49 - "Conclusion and Call to Action", Discover new strategies. Exploring new methods and techniques is crucial for brand managers and marketing professionals in today's competitive industries. By being open to innovative approaches, these professionals can identify opportunities to elevate their brand and differentiate it in the market. Additionally, utilizing platforms like IMDb.com, Pinterest TV and Youtube's upcoming launch of handles can effectively promote brand visibility. - - - - - - - - - - - - - - 

Today, I have a very special guest with me, Meredith Arthur, who's here to share her expertise on mental health and wellness. Meredith works at Pinterest and is the author of "Get Out of My Head: Inspiration for Overthinkers in an Anxious World."   We dive into the idea that you don't need to have everything figured out before you can help others. This episode will inspire you to take action, even if you don't feel 100% ready. We also explore the importance of taking care of your mental and physical health and how they're intertwined.   Meredith shares some incredible projects she's working on at Pinterest that can help you show up on social media and bring out your best self. We discuss the benefits of visualizing a safe space, and how it can help you improve your mental health. We all know the creative process can be challenging, but we talk about how it's essential to push through the pain to achieve your goals. We also dive into the power of sharing your story and how it can help you reach others beyond yourself.   This episode is filled with motivation and inspiration that will help you take action towards your goals.   What you'll hear in this episode: [5:00] Who is Meredith Arthur? [9:35] The state of our mental health affects our physical health [12:37] How did you end up at Pinterest and what are you currently doing there? [16:05] What is Pinterest currently working on? [18:23] How are people utilizing new technology to grow on social media? [19:05] Why is Pinterest such an underutilized platform?  [21:12] Talks about Meredith's book [31:35] The power of Pinterest   Connect with Meredith on IG: @bevoya   Check out her website for more valuable information and to get her amazing book: https://bevoya.com/   Click the link to apply for Pinterest TV: https://business.pinterest.com/pinterest-tv/   Click the link to check out Shuffles: https://www.shffls.com/   Connect with me on IG: @jessicaburgio   Grab a copy of my book Come As You Are: The Art of Unbecoming Who They Told You To Be - https://a.co/d/6LSJIjK   Join the Insiders Membership: https://www.jessicaburgio.com/membership   Apply for 1:1 Coaching with Jess: https://docs.google.com/forms/d/e/1FAIpQLSdqLt5lm9LInX1P97vOAhQhGPpLLSqL8GOJkIKbJG-PkNMd5Q/viewform   Book a 1:1 Strategy Session with Jess: https://calendly.com/beautyinspiresbeauty/1-1-coaching-session?month=2023-01   Check out the Fast Foundations Mastermind: https://fastfoundations.com/jessburgio/

In episode 079 we are making Buffalo Chicken Chili in the Instant Pot. I made this soup for the 2023 Super Bowl, it is PERFECT football food! This will serve about 6-8 people. Load it up with tortilla chips, sour cream and diced avocado. You can also watch Susie make this chili on a 30 minute Pinterest TV episode. Serve it up with some corn bread for a yummy dinner!  Show Notes on Mom's Dinner: https://momsdinner.net/episode-079-buffalo-chicken-chili/ Recipes Mentioned Instant Pot Buffalo Chicken Chili Sweet Cornbread Muffins Buttermilk Cornbread Equipment Recommended Instant Pot Duo Plus 6 quart 9-in-1 Instant Pot Duo Plus 6 quart 7-in-1 Next Weeks Episode Find a new audio recipe every Thursday. Follow along to make dinner with me every week. Next week are making Veggie Pad Thai for dinner! Grab the ingredients and join me. Follow Along We would love to have you subscribe to our weekly newsletter! We send out two emails every week. One on Thursday sharing the new podcast episode and one on Sunday sharing all the weeks new recipes, featured recipes, and dinner ideas for the week ahead.  

In episode 078 we are making Vegetable Lasagna for dinner. This is a great way to fill your dinner menu with lots of veggies! This recipe will serve anywhere from 4 super hungry people to 9 people with the addition of side dishes. You can also watch Susie make this recipe on a 30 minute episode of Pinterest TV! Serve this recipe up with a veggie side dish like roasted fennel, a side salad and some garlic bread. Full Show Notes: https://momsdinner.net/episode-078-vegetable-lasagna/ Recipes Mentioned Vegetable Lasagna Recipe Roasted Broccoli Roasted Fennel Basil Vinaigrette Equipment Recommended 8x8 baking dish Next Weeks Episode Find a new audio recipe every Thursday. Follow along to make dinner with me every week. Next week are making Buffalo Chicken Chili for dinner! Grab the ingredients and join me.

In episode 076 we are making Instant Pot Alfredo for dinner. It is a simple recipe that is ready in under 30 minutes with the help of your Instant Pot. Butter and garlic is mixed with chicken broth, heavy cream and lemon. Fettuccine noodles are added in a criss-cross pattern and then topped with chicken. It all gets pressure cooked for 6 minutes and then at the end you add some fresh grated parmesan cheese. It makes an excellent dinner when paired with a green veggie or side salad. Listen to this episode or watch Susie make this on a 30 minute episode of Pinterest TV. Also...fromaggio is Italian for cheese... not fredo. LOL! Full show notes: https://momsdinner.net/episode-076-instant-pot-alfredo/ Recipes Mentioned Instant Pot Chicken Alfredo Haricot Verts Basil Vinaigrette Italian Salad Equipment Recommended 6 quart 9-in1 Duo Plus Instant Pot

From postpartum depression as a new mother to postpartum euphoria, today's guest, Ali Levine, knows what deep inner work looks like. She joins me in a collaborative conversation today to discuss the lows and highs as we learn to tap into trust, alignment, and sovereignty. Ali and I recorded this conversation days before the birth of her third child and a few weeks before my wedding. We decided to record this episode to be shared on both Your Woo Woo Best Friend and Ali's show, Awakening with Ali. Ali Levine is a breathwork specialist, a celebrity stylist, TV personality, and a transformation expert. She's a mother of three, helping women around the world tap into a higher frequency of being.  Ali is a master of moving her clients from breakdown to breakthrough, showing them how to shift both consciousness and confidence. Ali has styled thousands of celebrities and fashion industry leaders around the world. Between conscious styling, energy audits, and breathwork she's transforming individuals from the inside through a process that's uniquely her own. Ali lives by the mantra "confidence is your best accessory and authenticity is your superpower." In the episode, we discuss: Intention setting and learning to lean into divine timing  Getting comfortable in the “real” and showing up messy  Ali's experience as a celeb stylist and the moment she knew she was done with Hollywood What happened when Ali decided to share her true, vulnerable self versus her red-carpet self True surrender: shifting into an awareness that everything is happening for you  Ali's birth experience and how it reaffirmed her trust in the universe  Andi's experience moving to a small town on the Mediterranean coast and how it kick-started her meditation practice  Breaking free of the programming to find fulfillment and your soul calling Why Andi embraced the opportunity to go through Kundalini teacher training and how she's applying it to her corporate client work  How Andi stayed aligned with her mission when creating her Google Creators Youtube and Pinterest TV series Returning to your truth and connecting to your inner child  The process of shadow work and how to know when you've moved to a new timeline  How Ali found healing when she released fear and took responsibility for her decisions How to step into sovereignty, empowerment, and embodiment  Living by the mantra: what is for me will find me in divine timing    Learn more about Ali Levine by following her Instagram at @alilevinedesign. Check out our new show sponsor Magic Mind and get a limited-time 40% off the Magic Mind subscription & 20% off a one-time purchase offer with the discount code bestfriend20. Want to chat about this episode? Text me

I was on pinterest recently and I was like where have I been, under a rock? It's come a long way - video, Pinterest TV, idea pins and wondered - can podcasters use this to attract new listeners and drive business? So I asked Kate Ahl of Simple Pin Media (and host  of Simple Pin Podcast) to the show. She shared sooo many actionable tips and insights and has inspired me to look at pinterest in a whole new way.

City Lights' contributors Chef Asata Reid and food historian Akila McConnell present our food series “Atlanta's Savory Stories.” Today, they explore everyone's favorite summertime treat – ice cream. Plus, R&B artist Jazmine Robinson tells us about her Bridgerton-influenced music video for her hit song, “Money and Cars.”See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When Pinterest launched in 2010, it was pegged as a supplemental platform for bloggers. Fast forward to over a decade later and it's now a regular go-to for beauty brands, beauty fans and far beyond with its buzzy ecosystem of content creators. At the helm of Pinterest's beauty division is Rachel Goodman, head of beauty partnerships, who has been with the company for seven years. During her tenure, she has witnessed the evolution of how Pinterest fits within people's social media consumption. It has gone from being a special-occasion platform for people decorating apartments or getting married to becoming an “always-on” website for seeking inspiration and shopping. With this in mind, Pinterest has focused over the last two years on connecting the dots from providing inspiration for an idea to facilitating its realization through a purchase. “People aren't coming to Pinterest to broadcast their thoughts and opinions to a social network,” Goodman said on the Glossy Beauty Podcast. “People come to Pinterest to look for ideas, to discover [ideas], to save them, and to go out and do them.” In the last 12 months alone, Pinterest has launched an inclusive beauty search for hair inspiration for Black, brown and Latinx people. It launched the Creator Fund in April 2021, which aims to recruit and amplify creators of color on the platform through a mix of education, tools, free advertising and income-generating opportunities. Pinterest also became more shoppable through a new program called Idea Pins and launched a daily live-streaming show called "Pinterest TV" in 2021. Goodman spoke further with Glossy about how Pinterest is working with creators differently, which beauty brands perform well on the platform and how Pinterest is helping brands adapt their tactics.

Pinterest TV? What’s that? I hear this all the time when I mention this new feature launched by Pinterest in late 2021. It seems a little The post #276 – What is Pinterest TV? appeared first on Simple Pin Media®.

Late in 2021 Pinterest added a new feature – Pinterest TV. Seems a little out of the box for the platform, but one of their special creators Isabelle Dias is on today to talk about what Pinterest TV is and how it can help your business grow.

Hear how Pinterest is doing and whether they're close to being acquired. For "In Other News," we discuss an interesting stat about Target and Amazon's new app that lets you DJ your own radio show. Tune in to the discussion with our analyst Andrew Lipsman.   For sponsorship opportunities contact us:   advertising@insiderintelligence.com.   For more information visit:   https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com   © 2021 Insider Intelligence    

For the last 8 week, I hosted a show on Pinterest TV called “Manifest Your Best Self”. The show included topics like vision casting, goal setting, using your birth chart to manifest, and so much more! Hosting that show got me thinking, it's time to bring some simple tips you can include in your day-to-day life to help you manifest with ease.  So let's start by talking about Manifestation.  What is Manifestation exactly?  Essentially, manifesting is making everything you want to feel and experience a reality... via your thoughts, actions, beliefs, and emotions. It's about turning your dreams into reality; it requires that you take inspired action - which doesn't mean H-U-S-T-L-E btw, we'll talk about why hustling doesn't help your manifestations in the episode. To start manifesting you have to get clear about your goals and expand your view of what's possible. You need to be in regular conversation with your dreams. You are the only one who dreams your dreams, so whether it's a new partner and a healthy relationship or a better job, know it and own it. To watch the Pinterest TV episodes you can start with episode 1, or click on the TV icon on the Pinterest app to see all the playbacks.  Get my 8 Step Manifestation Guide here.  To listen to my most recent Manifestation Episodes find those here: 12 Tools For Manifestation + TikTok Manifestation Trends Demystified Why the Law of Attraction Isn't Enough 4 Steps to Design Your Manifestation Plan Manifesting My Dream Home Have questions, have an episode recommendation, or just want to say hi text me at +1 (323) 405-9256! I'd love to hear your manifestation stories too to share on future episodes. Upcoming events to know about: Rituals of Manifestation: A monthly container featuring my manifestation method incorporating yogic technology, psychology, cosmic alignment, and the science of human energy.  The Opulent Shift: The coaching program with multi-passionate creativepreneurs, strategists, and mentors Andi & Nadia. For women ready to receive a customized strategy on how to up-level their earnings by tapping into their unique strengths, natural energetics, and innate gifts. Find more to love and join our community at ouiwegirl.com. Where to find me: ouiwegirl.com @ouiwegirl Follow the show Instagram page: @yourwoowoobff This show is produced, mixed, recorded + additional music by T'Ben Alleman Closing music: Pet Fangs

We're excited to announce a new show format and exciting changes to the show. The biggest things you'll get are two hosts (twice the knowledge!), a fun format, and we've made it easier than ever to ask us questions before, during, and after the show. This week, we talked a lot about shoppable posts (interactive posts to help you sell your products) using video, and the easiest ways to get started not only creating content once but creating a repeatable process so you'll be connecting with customers on an ongoing basis. Changes to the Women Conquer Business ShowJen's podcasting with cohost Shelley Carney, who she met at the She Podcasts Live event last October. They're combining their knowledge of marketing and live streaming to help you get your marketing messages out as quickly as possible. We are live streaming on https://www.youtube.com/channel/UC4gqaZ96ns7jJzMMYQP-r7Q (YouTube), https://www.facebook.com/womenconquerbiz (Facebook), and https://www.linkedin.com/in/jensmcfarland/ (LinkedIn) Thursdays at 10 AM (Pacific/Los Angeles). We'll answer your questions live, or https://app.voiceform.com/to/s1blrgQ1wUiSycZd (you can send us your marketing questions). Let us know what you think about the new show, https://app.voiceform.com/to/DXTv4hjm3KSzhiEs (here's a link to our survey). Shoppable Social Postshttps://newsroom.pinterest.com/en/post/introducing-pinterest-tv (Pinterest TV) https://firework.com/us/ (Firework) (shoppable posts on your website) Information about https://stories.google/ (web stories) https://affiliate-program.amazon.com/influencers (Amazon Influencer) https://www.amazon.com/live (Livestreaming on Amazon) Task Management Tools to Stay on Top of Your Goalshttps://culturedcode.com/things/ (Things 3) (Mac only) https://monday.com/ (Monday.com) (robust project management software) Related Blog Postshttps://epiphanycourses.com/tiktok-for-small-business/ (TikTok for Small Business: 6 Easy Steps to Your Short Form Video Strategy) https://epiphanycourses.com/content-marketing-ideas/ (Grow Your Business with These 3 Content Marketing Ideas) https://womenconquerbiz.com/content-planning-strategies/ (How to Execute Your Content Plan) How the Show Gets DonePodcast hosting: https://captivate.fm (Captivate) Livestream: https://streamyard.com/ (StreamYard) Music: https://uppbeat.io/ (Uppbeat.io) Brought to you by Women Conquer Businesshttps://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://womenconquerbiz.com (Women Conquer Business Marketing consultancy) https://epiphanycourses.com (Epiphany Courses) Engineered by AGK Media Studiohttps://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast) Subscribe to the ShowIf the Women Conquer Business podcast helped or inspired you, please go to Apple Podcasts and https://podcasts.apple.com/us/podcast/women-conquer-business/id1366929331 (SUBSCRIBE). We'd also love it if you would leave us a 5-star rating and review (we love sharing reviews during episodes!). Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more listeners just like you!

Manifesting is the idea that we can inspire how we feel, what we experience, and what opportunities come into our lives through our thoughts, actions, beliefs, and emotions. It's about turning your dreams into reality, by working to face your limiting beliefs, expand your thinking, raise your vibration, and align to what you want to create in your life. There are loads of superstitions out there around manifestation - they're all over social media, especially TikTok and superstitions won't necessarily help you to build the life you're dreaming of, or will they?  In this episode, we're dissecting the manifestation trends on Tik Tok and talking about which ones deserve a Woo Woo BFF stamp of approval and which ones need to be debunked.   We're also discussing a round-up of the 12 things that can help you manifest the life you want in 2022. The round-up comes from a conversation we had this week with E! News, from guided journals to intention candles, and vision boards to wellness sets. As you listen let me know what's coming up for you, text me at +1 (323) 405-9256 or DM the team and me at @yourwoowoobff or @ouiwegirl. I'd love to hear your manifestation stories too to share on future episodes. Resources: Magic of I Daily Planner, Seventh Sense Wellness Astrology Journal, Dear Universe 200 Mini-Meditations for Instant Manifestations, 369 Manifestation Journal, Manifestation Candle Set, Manifestation Check Upcoming events to know about: Pinterest TV series: Manifest Your Best Self Manifestation Blueprint: We're bringing a self-guided exploration to nourish your inner self while creating a life of expansive living, trust, magnetism, radiance, and harmony. This will be an on-demand program beginning in the Spring. Get on the waitlist.  The Opulent Shift: The coaching program for women ready to receive a customized strategy on how to up-level their earnings by tapping into their unique strengths, natural energetics, and innate gifts. Group coaching in an intimate soul-led community featuring conscious business resources and hands-on mentorship. Rituals of Manifestation: A monthly container featuring my manifestation method incorporating yogic technology, psychology, cosmic alignment, and the science of human energy.  Find more to love and join our community at ouiwegirl.com. Where to find me: ouiwegirl.com @ouiwegirl Follow the show Instagram page: @yourwoowoobff This show is produced, mixed, recorded + additional music including “Your Woo Woo Best Friend” Tik Tok version by T'Ben Alleman Closing music: Pet Fangs

As a way to thank all of the guests Jacqueline and Jess have had on the podcast, this episode looks at segments from past episodes and why they are so important to implement in future content and influencer marketing plans. This is not an episode to listen and leave behind, take this top picks and add them to your marketing mix!  Timeout for Trends Adweek on “Pinterest Find That the Pandemic Is Still Impacting Travel Plans” Morning Brew about Pinterest's creator program for influencers TechCrunch on the new Pinterest TV feature  Follow Influencer Marketing for Destinations on Social Media! Instagram Twitter Pinterest About the Destination Marketing Podcast Network www.thedmpn.com  About Relic www.relicagency.com Facebook Instagram Twitter The Influencer Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Jess Darrington and Jacqueline Crane and produced by the team at Relic. Music is Good Times by Scott Holmes. To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

Vår poddtävling fortsätter på Instagram – gå in på @check_kommunikationsbyra för att ta del av tävlingsinstruktioner och tävla!    I Veckans Digitala Check handlar snackisen om ingen mindre än Britney Spears! Förra veckan kunde hon och sina fans fira världen över, hör oss prata kort om det och sociala mediers inverkan! Vidare till veckans update som handlar om både Pinterest TV och Instagram, innan vi går vidare till veckans spaning om liveshopping på sociala medier! Vad tycker vi om Lindexs samarbete med Sara Biderman och Petra Tungården? Och hur kan företag nå ut genom liveshopping? Hör oss diskutera i veckans avsnitt! Och alla länkar finns som alltid att hitta på check.se/blogg

On today's episode, we discuss the most interesting takeaways from Amazon's Q3 earnings, why the online store's sales hit the brakes, and how Amazon's ad business is coming along. We then talk about Walmart testing an SMS-assisted ecommerce tool called “Walmart Text to Shop,” how new brick-and-mortar stores might look different, and Pinterest's new shoppable live series called Pinterest TV. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman. For sponsorship opportunities contact us:   advertising@insiderintelligence.com.   For more information visit:   https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com © 2021 Insider Intelligence

1. New Tools In Facebook Group - During this week's Facebook Communities Summit, Facebook introduced new features to help group admins build the community they want, strengthen group culture and manage and sustain their communities. The most notable features are: Customizing the colors, post backgrounds, and fonts that display in groups, along with the emojis members can use to react to content. Using feature sets to select preset collections of post formats, badges, admin tools, and more that can be turned on for their group with one click, so that communities can engage in the ways they want. Suggesting preferred formats for members to use when they post in their group. This will appear in a new posting button that stays with members as they browse the group, eliminating the need to scroll back to the top when they're ready to post. Creating a unique greeting message and sharing group rules that new members will automatically receive when they join a group, so they can develop a sense of belonging sooner. Members will also soon be able to give community awards, like Insightful, Uplifting, or Fun, to content that they find valuable. Connecting in real-time by using Community Chats in both Facebook and Messenger, as well as creating recurring events when group members want to get together more regularly, either virtually or in person. Admins can pin announcements and choose the order in which they show up in a new Featured section at the top of groups, to ensure their community sees the most important details first. Creating community fundraisers to raise money for group projects, to offset the costs of running the group, or to enable members to show their appreciation for their admins and moderators. Selling merchandise they've created through a shop in their group, enabling members to show their support and deepen their sense of community. Creating paid subgroups that members can subscribe to for a fee to gain exclusive access to more content, experiences like coaching or networking, or deeper conversations. 2. Instagram Rolls Out “Add Yours” Sticker for Stories - Instagram is once again following the lead of TikTok with a new feature and has launched a new ‘Add Yours' sticker for Stories, which enables users to prompt others to respond to their Stories content, in order to create more engaging reply threads to Stories posts.When users respond, they're added to the profile bubble listing on the sticker, which, when tapped, enables users to go through all the other responses to the thread, building a response chain within Stories that can help prompt more engagement.3. Instagram Launches Live-Stream Shopping Events for the Holidays Plus More - Instagram is diving deeper into live-stream commerce with the launch of a new series of shopping-based broadcasts heading into the holidays, which will also incorporate exclusive product launches and influencer recommendations to help maximize interest. “On Fridays in November, (November 5, 12, 19) lookout for the #BuyBlack Live Shopping series to discover brands from talented Black creators. From December 5 – 15, we're hosting a Holiday Pop-Up Shop LIVE series. Picture the magic and charm of a holiday market, but from the comfort of your couch.”Instagram's also launching new Gift Guides by price category on the Shop tab, which will highlight ideas in variable price ranges (up to $250), while it'll also share new tips from the Instagram Shop team on key seasonal trends and recommendations. The new features will be accessible by tapping  “Holiday Picks” on the Shop tab in the app.And finally, Instagram's also looking to help retailers maximize their holiday sales by offering 20% off a users' first purchase in the app, as well as free shipping on eligible purchases.4. Pinterest Introduces Live Shopping Feature - Carving out its share of the shoppable Livestream market, Pinterest on Friday introduced Pinterest TV, a series of live, shoppable episodes featuring content creators. Each Friday, the social media platform will facilitate exclusive, live product drops from the likes of Allbirds, Crown Affair, and Outdoor Voices.Starting Monday, Pinterest will release new episodes every weekday at 6 p.m. EDT, with each day focused on a different category, and will record them for users to watch on-demand via iOS and Android. The social network is also setting up a virtual studio where Pinterest producers work with content creators on program development, according to the announcement.Pinterest TV creators can tag products for viewers to buy, as well as access other tools, including a product drawer with prices and product details, product drops, and brand collaborations, and a module to offer limited-time discounts. They can also show how many items are left during the show, per the announcement.5. Microsoft Advertising Rolls Out Smart Shopping Campaigns - Microsoft Advertising has said they focus on automating the repetitive tasks of search advertising so that marketers can focus on the creative and strategic endeavors and these features and updates enforce that concept.“In this time of market uncertainties and competition, creating engaging online shopping experiences that can be effectively scaled and optimized is of utmost importance, especially for small business owners,” said Kevin Salat in an announcement today. Smart Shopping campaigns allow advertisers to use Microsoft's automation tools to optimize their shopping campaigns to target customers who are more likely to convert at higher revenue values. These campaigns are “a combination of traditional shopping campaigns, automated bidding, Universal Event Tracking (UET), and remarketing. With these powerful automation tools enabled for Smart Shopping, you can help serve the right ad to the right user at the right time to boost conversion rates and reduce your costs,” said Salat.Other big additions for this month are: Automated Universal Event Tracking (UET) setup with Google Tag Manager. Expanded targeting. The Microsoft Audience Network is expanding its footprint to 18 new markets, available to all customers in mid-November. CPC and CPM pricing. On the Microsoft Audience Network, you can now choose between CPC or CPM Pricing, so you can select the right pricing model for each campaign. 6. “Google My Business” Is Now “Google Business Profile” - Google is renaming Google My Business to Google Business Profile, as it moves efforts to bring more of the business profile management out of the Google My Business app and directly into Google Search, Google Maps and those respective apps.Google Business Profile will be the new name going forward for Google My Business. Google said the reason for the new name is to “keep things simple” and sometime in 2022, Google will retire the Google My Business app completely.Google is encouraging businesses to manage their single listings directly on Google Search or Google Maps, either via the web interface or mobile apps.If you manage multiple locations for your business and/or you are a local SEO that manages a number of businesses, you will still continue to use an interface like Google My Business, renamed to Business Profile Manager going forward.Google also announced some new features with this announcement. The new features include: Claim and verify your Google Business Profile directly in Google Search and Google Maps Call History is officially launching in US and Canada (more details here) Messaging can be done directly from Google Search (more details here) Message read receipts can be controlled in Google Search and Maps 7. Google Page Experience Algorithm Update Coming to Desktop in February 2022 - Google will begin rolling out the page experience ranking update to desktop search results starting in February 2022. Google said the rollout will finish rolling out by the end of March 2022. This update will include all the current signals of the mobile version of the page experience update, outside of the page needing to be mobile-friendly.Which factors is will be included in this desktop version? Google said all of them with the exception of the mobile-friendliness requirement, which is kind of obvious. So be mindful of LCP, CLS, FID, HTTPS Security, and the Absence of intrusive interstitials While I do not believe this page experience update will be a significant update where you will see tons of sites see their rankings drastically change, those working towards improving their page experience have been primarily focused on their mobile pages. Now, that you have your mobile pages ready for this update, you can shift focus towards your desktop pages.8. Tag Assistant Conversion Support In Google Ads - Google also introduced Tag Assistant, a tool that can help you diagnose issues with your conversion actions, such as unverified conversion actions, inactive tags, or no recent conversions. Additionally, the Tag Assistant shows which conversion actions are being properly measured in real-time.The Tag Assistant can help advertisers troubleshoot unverified or inactive conversion actions, which can help them more accurately record conversions.You can access the Tag Assistant debug mode here.9. Conversion Goals Group in Google Ads - Google Ads is introducing conversion goals, which group conversion actions into categories based on conversion type and can be used to optimize bidding at the account or campaign level, the company announced on November 1.So now there are three types of conversion goals: Standard goals — Conversion actions added by the advertiser, which are then automatically grouped into conversion goals based on their conversion category type (e.g., “Purchases,” “Contacts” or “Submit lead forms”). Account-default goals — The standard conversion goals (above) that you have designated as your account default. When you create a new campaign, all account-default goals in your account are selected for optimization by default. Custom goals — Goals that advertisers can create and add any combination of primary (used for bidding) and secondary conversion (not used for bidding) actions. “For example, let's say you're an online clothing retailer. Going forward, you can set a purchase as your account-default goal so that all of your campaigns can optimize for that outcome,” Google said in the announcement, “Within this purchase goal, you'll also be able to define which specific conversion actions, such as ‘completed sale', should be used for bidding.” Advertisers can decide which individual conversion actions are used for bidding optimization when the goal it belongs to is used for bidding.Advertisers will begin seeing their conversion actions grouped by these new conversion goals when they create new campaigns over the coming weeks. Existing conversion, conversion optimization, and bidding settings will not be changed.10. Performance Max Campaigns in Google Ads is Available To All Advertisers - Performance Max campaigns are a new way to buy Google ads across YouTube, Display, Search, Discover, Gmail, and Maps from a single campaign. Per Google, they complement your keyword-based Search campaigns to help you grow performance across Google's full range of advertising channels and inventory.Performance Max campaigns rolled out to all advertisers around the world starting November 2nd. They will also become the next generation of Smart Shopping and Local campaigns, which will both upgrade to Performance Max next year.

MrBeast launches #teamseas with Mark Rober and has already raised $12M, Zuck already dropped Oculus from Meta, what's next? Pinterest TV is the best thing we knew we needed and don't have to wait for anymore.

Attention thirsty readers everywhere! Do you have a story that's got you absolutely parched? A news item, a marketing hit or miss, something from the world of entertainment and pop culture?   We're now taking story submissions. Hit reply and let us know your take on a story that caught your attention this week. We may even ask you to join us on our weekly Linkedin Live chat show, #ThirstyThursday.    Happy Diwali to those celebrating! This week Susan is joined by Shelagh Cummins, founder and CEO of The Road to Seven.   Apple x BBC podcast subscription service   This week Apple is in the news for its subscription podcast service. They are partnering with BBC studios to bring exclusive content to North America - a channel that will give listeners access to shows that were previously only available in the UK.    Generally the big companies are wary of putting a price on something that's so readily available and free so we're interested to see how this plays out. It comes down to knowing the purpose of your podcast - if your podcast is made for lead generation, you don't want to create a barrier to the listener. Or maybe the actual podcast subscription is the goal itself, so really think about where your podcast fits into your funnel. It could be a low cost way of delivering a very intimate experience to your audience. Remember the flywheel - always take it up to the next level!   Oprah is one of our favourite things   This time of year is Oprah territory - the Favourite Things list for 2021 . This year has not let us down with a delicious list of awesome things, categorized by the type of gift and, for the first time, presented by Amazon. So while this isn't really helping the small business owner, good on Amazon for stepping in and creating that partnership. Sometimes you have to knock on the doors of the big guys - take a chance and see where you get!   Putting lipstick on a pig?   We wouldn't want to spare Shelagh some Facebook talk! The big announcement last week was the rebranding of Facebook to the new name Meta, and the new all-in approach to the Metaverse. They have also decided to shut down facial recognition program, which many of us didn't even know about. Something that we feel should have been switched up is the leadership. Out with Zuck! Mark Zuckerberg has broken our trust over and over and should no longer be the face of the company. Facebook has forgotten that they are in business because of people and they have been putting dollars ahead of the people that support their platform.   Microsoft jumps on the Metaverse bandwagon   Microsoft making moves in the metaverse direction - Microsoft Teams is now including avatars. Shelagh wonders if this trend is based on new technology or simply laziness. Her thought is that anyone masking a part of themselves - be it a different background covering up a messy office or leaving your camera off because you're not appropriately dressed for the meeting - is just hiding. This undermines the purpose of the meeting if it is to create connection with another human being. If you're choosing to connect “face to face”, why not give them the true you?   Disney Diversity   Disney's new holiday ad is out and continues the story of Lola's granddaughter Nicole from last year's ad as a grownup. It's a very realistic and relatable story in our society, and discusses the integration of a stepdad into his new family, which happens to be biracial. This stepdad has to find his place within old and new traditions.    We love that Disney has made some decisions to be front facing with the diversity in the ad but we want to make sure they're also looking behind the scenes, following up, and making sure that there is also diversity on their leadership team and backing up their message.   Black Wall Street Market   The new Black Wall Street Market in Stonecrest, Georgia has opened up in an homage to the righting of wrongs that occurred when the original market in Tulsa, Oklahoma was destroyed by white mobs 100 years ago. People travelled miles and miles to show support and celebrate the moment. Wares ranged from books to clothes to arts to food with over 10,000 people showing up for the incredibly successful grand opening.   ****   For these stories and more including Netflix Mobile games and Pinterest TV, listen to the full episode.

An Update On Facebook Facial RecognitionCan you trust Dr. Google? Data scientists say search engines are giving bad health adviceGreenwashing on Facebook: How the World's Biggest Polluters Use Social Media to Obfuscate on Climate ChangeFacebook Learns There's Another Company Named Meta AlreadyPinterest Announces 'Pinterest TV' Shoppable Live-Stream SeriesYouTube Shares New 'Shorts Report' to Highlight Key Content Trends and Tips Brought to you by social media company Send It Rising. Sources -https://about.fb.com/news/2021/11/update-on-use-of-face-recognition/https://www.fastcompany.com/90693034/google-search-health-studyhttps://time.com/6113396/greenwashing-on-facebook/https://www.ign.com/articles/meta-facebook-trademark-namehttps://www.socialmediatoday.com/news/pinterest-announces-pinterest-tv-shoppable-live-stream-series/609202/https://www.socialmediatoday.com/news/youtube-shares-new-shorts-report-to-highlight-key-content-trends-and-tips/609282/

Épisode 673 : Pour cet épisode spécial de vacances, retrouvez une doublette exceptionnelle Camille et Adjan derrière les micros pour vous parler des news Social Media, sans Thibault Tourvieille ! C'est rare. On parle du nouveau sticker Instagram "ajout Perso", du changement de nom du groupe Facebook en Meta, du Zevent 2021 et de Pinterest Shopping Live.##Instagram lance le sticker « ajout perso » pour partager encore plus en stories Si vous avez été connectés sur Instagram ce week-end, vous n'aurez pas manqué l'apparition du Stickers « Add yours » ou « ajout perso » en Français au panel de création des stories Instagram.Mais qu'est-ce que c'est donc que ce nouveau petit bouton ?Ce sticker permet d'inviter les autres utilisateurs qui l'auront vu passer sur votre story à répondre au contenu de votre story via le sticker afin de créer des conversations publiques en stories.Par exemple, un créateur peut poster un sticker avec sa tenue du jour, et inviter ses followers à partager également leur tenue par le biais de ce sticker. Avec le lancement de ce sticker, je vois plusieurs objectifs d'Instagram D'une part créer un nouvel espace d'échange entre des utilisateurs qui ne se connaissent pas forcément et de prendre part facilement à cet échange.D'autre part, ce sticker permet de renforcer l'utilisation des stories et de leur donner une nouvelle jeunesseOffrir aux marques et aux créateurs de contenu un nouveau moyen de se rapprocher de leurs communautés et de travailler un nouveau type d'engagementPour le fonctionnement, c'est simple, ça se trouve donc dans l'éditeur de stories. Quand je publie une story contenant un sticker « ajout perso » mes abonnés peuvent voir qui a déjà contribué et peuvent choisir de participer eux aussi. Une fois repartagé sur le compte d'une tierce personne, le sujet de conversation se répand dans la sphère d'abonnés de la nouvelle personne et ainsi de suite.sourceBienvenue à MetaNous en avons parlé dans un épisode un peu plus long le 21 octobre 2021, épisode numéro 669.Lien vers l'épisodeNous en avions déjà parlé dans l'épisode 640, du 10 septembre aussi.Lien vers l'épisodeÀ l'époque on parlait effectivement de l'avenir du Web social avec le metaverse.On a aussi parlé de Facebook il allait tout changer et bien ça y est, c'est fait.Comme l'avait fait Google en son temps le groupe Facebook a changé de nom pour s'appeler désormais Meta.Bien sûr nous gardons toujours le nom Facebook pour la plate-forme sociale, mais le groupe qui détient justement Facebook, Messenger, Instagram, Occulus et Portal, qui s'appelait jusqu'à maintenant Groupe Facebook s'appellera désormais Meta.Du coup qui dit nouveau nom dit nouveau nouveau logo et design. C'est donc un logo qui est entre le symbole infini et la forme d'un casque de réalité virtuelle.Une manière de nous dire que le métaverse est infini et qu'on y accédera par la réalité virtuelle.On a déjà parlé aussi de toutes les casseroles de Facebook. Et quand on veut effacer un peu son passé, et bien on change de nom.Pour le moment les plate-formes sociales qui existent déjà dans le groupe Facebook ne devraient pas connaître de changement drastique.Cependant on sait que ça travaille dur du côté de Facebook pour les relier les unes aux autres, notamment pour le moment via les messageries : Messenger, direct message, WhatsApp.Ces applications devront trouver un sens dans le metaverse et pour cela elles devront être liées les unes aux autres.« Accélérer le développement des technologies fondamentales, des plates-formes sociales et des outils créatifs pour donner vie au metaverse, et de tisser ces technologies à travers nos applications de médias sociaux. »Par contre la marque Oculus va changer de nom pour s'appeler Meta Quest.La marque Portal s'appellera Meta Portal.SourceMeta, une annonce qui a fait couler du mèmeDans cette sombre période de critiques, le groupe Facebook ne cesse d'aller de l'avant et continue à sortir des nouveautés et à faire de grosses annonces de marque. Cette dernière a beaucoup plus aux mèmeurs et on en a vu tomber tout le week end.Meta Cagoule Même si Marc a précisé qu'en Grec Meta veut dire « au delà » les internautes y ont surtout lu le nom d'un fromage grec ou des références à la drogue. Les meilleurs ingrédients pour en faire des contenus viraux.Le Logo de Meta a lui aussi déchaîné les passion pour sa ressemblance très frappante avec le signe infini, calvaire des tatoueurs depuis 2014 :)Ze Event 2021C'était le gros événement du week-end.Vous n'avez pas pu passer à côté de cet événement qui a lieu sur Twitch.C'est le marathon sur un week-end et c'est des records de levée de fonds pour des associations.En 2020 les streamers réunis sur cet événement avaient levé 5 millions d'euros, pour Amnesty International.Cette année pour l'association Action contre la faim ils ont explosé le record en levant plus de 10 millions de fondsC'est une cinquantaine de stars qui sont réunis pour cet événement.Ils streament depuis le Palais des congrès de La Grande Motte. Au bord de la mer dans le sud de la France.On retrouve là les plus grosses stars de Twitch et des réseaux.Le stream a démarré le vendredi à 18h pour se finir le dimanche soir à 1h du matin. Soit autour de 50 heures de stream de suite.À l'intérieur on retrouve des formats différents : des échanges entre les streamers et leurs communautés, des parties Multi joueur entre streamers, ou encore relever des défis complètement farfelus.En quelques chiffres :C'est plus de 700000 spectateurs en simultané sur Twitch au moment du grand final ils ont donc fait tomber le record de Twitch France.Les deux créateurs de l'événement sont Adrien Nougaret (ZeratoR) et Alexandre Dachary (Dach)En cumulant les 51 chaînes Twitch qui ont participé c'est 1665 heures de streaming qui ont été diffusées en un week-end soit 69 jours.En tout c'est plus d'un million de personnes qui sont passées sur les différents live le dimanche.L'événement était bien sûr en TT sur Twitter avec le #zevent2021 et le #rushfinalMême le président Emmanuel Macron a félicité l'événement sur Twitter.Un des participants Inoxtag a un petit peu dérapé face a une actrice mexicaine Andrea Pedrero pendant son live en tenant des propos sexistes et très déplacés.Il s'est excusé ensuite.Source Le Mondecompte de ZeratorSource Presse CitronPinterest se lance dans le live shopping avec le lancement de Pinterest TVC'est tout frais de lundi et ça vient confirmer plusieurs décisions prises récemment par Pinterest : la plateforme du projet se lance dans le Live Shopping avec Pinterest TV.Pinterest montre depuis le début de l'année une volonté très forte de valoriser ses créateurs et de leur donner de nouveaux outils. On sait aussi que le Shopping via les shopable posts a déjà bien pros sur la plateforme et maintenant on passe à la suite logique, les live shoppings.Pour lancer ce nouveau canal de communication et d'achat Pinterest va jouer le jeu de la série.Avant d'ouvrir la fonctionnalité à tout le monde comme pour les Facebook ou TikTok Live Shopping, Pinterest va créer une série d'émissions de shopping animées par des créateurs de la plateformes et diffusées à des heures précises.Ces émissions dureront 30 minutes et comprendront un appel de pré-production de 10 à 30 minutesLes épisodes commenceront à être diffusés à partir du 8 novembre et seront diffusés du lundi au vendredi à 15 h 00 à 18 h 00 HAE aux États-Unis sur l'application Pinterest iOS pour commencer. Ensuite, chaque vendredi, les produits mis en avant seront intégrés à une expérience de vente en direct où les utilisateurs de Pinterest se verront offrir des remises auprès des marques participantes, notamment Patagonia, All Birds, Outdoor Voices et autresAujourd'hui Pinterest continue son chemin dans la shopping mais ne propose rien de nouveau. La plateforme compose avec les fonctionnalités existantes pour se maintenir au niveau et continuer d'évoluer.source. . .Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs.Nous sommes une agence social media basée à Lyon : https://supernatifs.com/. Nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs.

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Pinterest will launch the shoppable live series Pinterest TV later this month, Facebook AI Research open-sources a suite of tactile technologies for robots, and China’s Personal Information Protection Law goes into effect. MP3 Please SUBSCRIBE HERE. You can get an ad-free feed of Daily Tech Headlines for $3 a month here. A special thanks toContinue reading "Pinterest Launching a Shoppable Live Series- DTH"