Podcast appearances and mentions of stephen larson

A new MP3 sermon from Concho Valley Orthodox Presbyterian Church is now available on SermonAudio with the following details: Title: Fruit of the Spirit: Lesson 14 Subtitle: Fruit of the Spirit Speaker: Stephen Larson Broadcaster: Concho Valley Orthodox Presbyterian Church Event: Sunday School Date: 8/18/2024 Length: 46 min.

A new MP3 sermon from Concho Valley Orthodox Presbyterian Church is now available on SermonAudio with the following details: Title: Fruit of the Spirit: Lesson 13 Subtitle: Fruit of the Spirit Speaker: Stephen Larson Broadcaster: Concho Valley Orthodox Presbyterian Church Event: Sunday School Date: 8/11/2024 Length: 49 min.

A new MP3 sermon from Concho Valley Orthodox Presbyterian Church is now available on SermonAudio with the following details: Title: Fruit of the Spirit: Lesson 12 Subtitle: Fruit of the Spirit Speaker: Stephen Larson Broadcaster: Concho Valley Orthodox Presbyterian Church Event: Sunday School Date: 8/4/2024 Length: 47 min.

A new MP3 sermon from Concho Valley Orthodox Presbyterian Church is now available on SermonAudio with the following details: Title: Fruit of the Spirit: Lesson 11 Subtitle: Fruit of the Spirit Speaker: Stephen Larson Broadcaster: Concho Valley Orthodox Presbyterian Church Event: Sunday School Date: 7/28/2024 Length: 49 min.

A new MP3 sermon from Concho Valley Orthodox Presbyterian Church is now available on SermonAudio with the following details: Title: Fruit of the Spirit: Lesson 10 Subtitle: Fruit of the Spirit Speaker: Stephen Larson Broadcaster: Concho Valley Orthodox Presbyterian Church Event: Sunday School Date: 7/21/2024 Length: 46 min.

A new MP3 sermon from Concho Valley Orthodox Presbyterian Church is now available on SermonAudio with the following details: Title: Fruit of the Spirit: Lesson 9 Subtitle: Fruit of the Spirit Speaker: Stephen Larson Broadcaster: Concho Valley Orthodox Presbyterian Church Event: Sunday School Date: 6/16/2024 Length: 42 min.

A new MP3 sermon from Concho Valley Orthodox Presbyterian Church is now available on SermonAudio with the following details: Title: Fruit of the Spirit: Lesson 8 Subtitle: Fruit of the Spirit Speaker: Stephen Larson Broadcaster: Concho Valley Orthodox Presbyterian Church Event: Sunday School Date: 6/9/2024 Length: 37 min.

A new MP3 sermon from Concho Valley Orthodox Presbyterian Church is now available on SermonAudio with the following details: Title: Fruit of the Spirit: Lesson 7 Subtitle: Fruit of the Spirit Speaker: Stephen Larson Broadcaster: Concho Valley Orthodox Presbyterian Church Event: Sunday School Date: 6/2/2024 Length: 44 min.

A new MP3 sermon from Concho Valley Orthodox Presbyterian Church is now available on SermonAudio with the following details: Title: Fruit of the Spirit: Lesson 6 Subtitle: Fruit of the Spirit Speaker: Stephen Larson Broadcaster: Concho Valley Orthodox Presbyterian Church Event: Sunday School Date: 5/26/2024 Length: 42 min.

A new MP3 sermon from Concho Valley Orthodox Presbyterian Church is now available on SermonAudio with the following details: Title: Fruit of the Spirit: Lesson 5 Subtitle: Fruit of the Spirit Speaker: Stephen Larson Broadcaster: Concho Valley Orthodox Presbyterian Church Event: Sunday School Date: 5/12/2024 Length: 41 min.

A new MP3 sermon from Concho Valley Orthodox Presbyterian Church is now available on SermonAudio with the following details: Title: Fruit of the Spirit: Lesson 4 Subtitle: Fruit of the Spirit Speaker: Stephen Larson Broadcaster: Concho Valley Orthodox Presbyterian Church Event: Sunday School Date: 5/5/2024 Length: 41 min.

A new MP3 sermon from Concho Valley Orthodox Presbyterian Church is now available on SermonAudio with the following details: Title: Fruit of the Spirit: Lesson 3 Subtitle: Fruit of the Spirit Speaker: Stephen Larson Broadcaster: Concho Valley Orthodox Presbyterian Church Event: Sunday School Date: 4/28/2024 Length: 46 min.

A new MP3 sermon from Concho Valley Orthodox Presbyterian Church is now available on SermonAudio with the following details: Title: Fruit of the Spirit: Lesson 2 Subtitle: Fruit of the Spirit Speaker: Stephen Larson Broadcaster: Concho Valley Orthodox Presbyterian Church Event: Sunday School Date: 4/21/2024 Length: 49 min.

A new MP3 sermon from Concho Valley Orthodox Presbyterian Church is now available on SermonAudio with the following details: Title: Fruit of the Spirit: Lesson 1 Subtitle: Fruit of the Spirit Speaker: Stephen Larson Broadcaster: Concho Valley Orthodox Presbyterian Church Event: Sunday School Date: 4/14/2024 Length: 45 min.

On this episode, we are joined by Stephen Larson, the CEO of MetaCell and an affiliate of the OpenWorm foundation. Stephen discussed what the Openworm project is about. They hope to use a digital C. elegans nematode (C. elegans for short) to study the basics of life. Stephen discussed why C. elegans is an ideal organism for studying life in the lab. He also discussed the steps involved in simulating a digital organism. He mentioned the constraints on the cellular scale that informed their development of a digital C. elegans. Stephen discussed the validation process of the simulation. He discussed how they discovered the best parameters to capture the behavior of natural C. elegans. He also discussed how biologists embraced the project. Stephen discussed the computational requirements for improving the simulation parameters of the model and the kind of data they require to scale up. Stephen discussed some findings that the machine-learning communities can take away from the project. He also mentioned how students can get involved in the Openworm project. Rounding up, he shared future plans for the project.

A new MP3 sermon from Concho Valley Orthodox Presbyterian Church is now available on SermonAudio with the following details: Title: Prosperity? Subtitle: Isaiah Speaker: Stephen Larson Broadcaster: Concho Valley Orthodox Presbyterian Church Event: Sunday - PM Date: 11/12/2023 Bible: Isaiah 23 Length: 40 min.

What does of box of mac and cheese, a tube of toothpaste, and totaling dad's car, have to do with each other?  Listen to this episode to find out.  You'll be grateful you did!!On this week's episode of From the Hat, our featured guest is Stephen Larson.  Stephen is great friend with a background of everything.  A jack-of-all-trades:  Sports fan, IT whiz, Coach, and Trumpet player, etc, etc, and etc...   Subscribe, read our blog, and most importantly, leave any comment, question, or feedback. Follow us on  all the social medias: https://linktr.ee/RyanPondVOAWe want future shows to be driven by listeners on topics, questions, and ideas.  We'd love to hear from you!  Let us know your thoughts at ryanpondVOA@gmail.com

Dominic Pirone building a multi million dollar DJ business, having fun, and paying his bills doing it!  Dom knows how to generate traffic and leads with his headlines.  And then he asks what his customers want and he sells it to him.  Dom and his team may have just mastered the online marketing game.  He delivers ridiculous nuggets and tons of value.  LISTEN AND LEARN!Find Dom on IG @breakthedamninternet and https://www.cratehackers.com/Administrative: (See episode transcript below)WATCH this episode here: Table Rush Talk Show.Check out the Tools For A Good Life Summit here: Virtually and FOR FREE https://bit.ly/ToolsForAGoodLifeSummitStart podcasting!  These are the best mobile mic's for IOS and Android phones.  You can literally take them anywhere on the fly.Get the Shure MV88 mobile mic for IOS,  https://amzn.to/3z2NrIJGet the Shure MV88+ for  mobile mic for Android  https://amzn.to/3ly8SNjSee more resources at https://belove.media/resourcesEmail me: contact@belove.mediaFor social Media:      https://www.instagram.com/mrmischaz/https://www.facebook.com/MischaZvegintzovSubscribe and share to help spread the love for a better world!As an Amazon Associate I earn from qualifying purchases.Transcript: Mischa Zvegintzov Welcome, everybody to the table rush talk show where we interview entrepreneurs, who are building real businesses, making real money doing what they love, and helping their customer at the highest level possible. I'm so excited to to interview and bring on Dominic Perone, aka DOM. Yes. Am I saying that right? Dominic Pirone You are you are? Yes. Mischa Zvegintzov Thank you. Yeah, indeed. Fantastic. So Dom, you, you currently you you are building a real business. You are making real money. You are having fun doing what you love. And you are helping. mobile DJ specifically wedding DJs. At the highest level possible. Is that an accurate statement? Dominic Pirone That is accurate? Yes. We just crossed the seven figures Mark, we launched our business in the middle of the pandemic, the time when the DJ and events industry, you are hit the hardest. And you know, I can't even believe what's happening, honestly. But hopefully, I can share some value with you and your audience on how we got there. Mischa Zvegintzov Yeah, fantastic. So let's start with how are you helping this this wedding DJ, I've got some challenges up well, I'm going to look over here from time to time and reference and reference some challenges, but you have developed a way to, to I saw something that you wrote, and it was awesome. A, we did our part to help revive an entire industry that's building back stronger. Right. And I love this, smashing the concept of the corny wedding DJ and I'm uplifting the mobile DJ space. So they can stop playing the damn Chicken Dance and start entertaining. Dominic Pirone Stop playing it stop playing it many DJs are listening. Yeah, you got to play. Yeah, man. So okay, so basically, we, we Okay, about five years ago, four or five years ago, I started getting this bug in my ear about internet marketing. And that really came from Tim Ferriss. And, you know, living that whole four hour workweek life I was like, oh, yeah, I'm gonna smash this online thing, you know? Yeah. Oh, a little bit. I know. very naive. How much work it would take. I created a workweek. Mischa Zvegintzov I love that. Okay. Dominic Pirone Yeah. So Little did I know that a lot of things have changed since the four hour workweek, I still love that book. It's so great. And it ruins you, you know, with that idea that that's possible. But then, so I created something called me my brother actually, I had just gotten to learn how to DJ weddings thanks to my brother. I moved back in with my parents five years ago, because and was so burned out from my traditional marketing job. I was I was marketing for chiropractors and nutritionists and I loved it but at the end of the day, I was just building somebody else's business it was very demanding. And it just it wasn't going to get me to where I wanted to go. So question in Mischa Zvegintzov that regard. Yeah, like if I can interrupt Are you is this internet marketing so your Is this where you start getting your roots in the internet marketing is by helping that okay, cool. Dominic Pirone Yeah, it started to learn. I'm really you know, I'm self taught myself email marketing and stuff, but I around this time as well. I started learning Facebook ads and Instagram ads, but not yet really funnels. So I believe me and my brother end up having this great idea for the end. Interactive DJ masterclass right. And you know, our idea is every you know, every wedding DJ wants to be interactive, and go out there and show them the line dances and this and do the cha cha slide and the cupid shuffle, right? Turns out that's a bloody lie. That was not accurate at all. I really did not understand what the DJs wanted at the time. And but it had it not been for that. You know, I wouldn't be where I'm at now. So sometimes you have to learn those hard lessons and never assume what your niche wants. So, you know, I put a lot of work in I learned the perfect webinar script. Here I go, you know, launch this the interactive DJ masterclass, I automated it right away didn't do it live on definitely not what Russell suggests suggests. I sold my first $300 Course I was over the moon. I'm going to be an internet millionaire. And then the next day this guy Mike's mobile DJ service, I'll never forget it corniest looking neon logo I've ever seen in my life. He says man, I already know all this stuff. I want my money back the next day, right? I was like I was crushed. Crushed. But he and all along. You know these haters will come along. And I love haters, haters, really, they turn me into beast mode, right? So I just the way he phrased it and the way he asked for his money back and he thought he knew everything. I was like, I'm gonna show this mother effort. Okay, so fast forward. I ended up serving my audience cannot tell you how important it is to survey your dang audience, especially when you strike out. Okay, so I surveyed my audience, and I basically asked them, What do you guys need and want? And almost always they're going to tell you more leads more bookings. Right. Mischa Zvegintzov Can I ask you a question? Yeah, sure. How did you ask that question to them? What was the delivery man? Yes. Yeah, Dominic Pirone just Survey Monkey. Honestly, don't a Survey Monkey. And I also had, I think I had a Facebook group at the time, too. Let me let me back it up here. Here's how I did it. Okay, so the very next thing I did, the very next thing I did was I ran a giveaway. I literally bought this little controller, which is what a DJ uses to mix music. I bought a controller. And I $75 I ran a contest giveaway. Using King sumo calm. It's like a, you know, giveaway software. Okay. And I was like, let me just get some emails and whatnot. I did this soft. I did this challenge, did some Facebook ads to this giveaway and got like 300 leads, right emails. Yeah. But during that giveaway, I also put in there a survey. And I surveyed these people, what do you need? Or want? What's your biggest pain point? What do you hate? You know, I have some survey questions. I can give you guys in the future. But it'd be amazing. Yeah, but all let me just give it to you now. So I always ask. I always ask, you know, what are your biggest? Literally, I asked, What are the biggest external struggles external? What are the biggest externally like desires that you have? Okay, why? Why do you want to achieve this? And what are the biggest internal barriers that are keeping you from getting there? What are the biggest external barriers from getting from keeping you from getting there? And I give them examples? Internal would be yourself. Internal would be stress, internal self confidence issues. Mischa Zvegintzov So yeah, that's amazing. So you are saying, What's your biggest? So you're giving so you're asking just like you said, right? Because a lot of times you'll heal people heal, people will say, ask them what are their biggest internal barriers, right. But then what that person is really doing is asking it in a totally different way. Right. So I love your like, I asked him, quote, what are your biggest interior internal barriers and quote, right, here's what ninja turtle barrier is an Dominic Pirone example. Yes. Because they may not fully understand that question. And in turn, totally, Oh, okay. Like a mental block or like this or that. Yeah. Okay. Yeah, yeah. So, and I always like surveys sound boring. So you got to make them fun. So I created the, you know, this is years later, but I created the music organization sucks survey, right? This topic sucks. We want you to vent please bent and like, I want the emotional pain, the agony, the dreams, the desires, the eye, you need to you need to stop doing boring surveys. And I realized that after doing many boring surveys, and you need to bring it to life and you need to get inside that person's head. And when I did that, that's when I found out oh, what they really want is to understand how to take control of their own lead generation and Not have to rely on these directory sites. Not gonna mention any names but there's two, two or three big ones in the in the wedding space that are just like there's tons of adverts. Like every every listing on the directory is a sponsored ad. It's ridiculous. don't control your own future there they control. So, so then. So then I created from that basically I created profitable social media marketing for wedding DJs, which eventually became known as booked solid. Now through building this little group, oh, and also I surveyed Hey, would you like a $300 program? Or would you like a small monthly program? And I found out he just love monthly programs, which is great. Because recurring revenue, right? Okay. Yeah. So that was exciting. And these are just, I'm not saying this is this is going to be true for every niche. In fact, one of the biggest problems I would say is we have been bad about offering higher end offers. But so from just but anyway, from the membership, I created this membership, and I made it $30 A month and I taught them how to make, you know, grab your own leads from the wedding space from brides and grooms and convert them into bookings. And so I have this little baby group. This is called you know, profitable social media marketing for wedding DJs. That's, that's what came up in the survey. I just called it that. Okay, I love it. Through creating that group. I then met Joe bun. And Joe Bowen is probably one of the biggest speakers in the wedding DJ space. If you are a wedding DJ, and you've been to any of the conferences, you would know who this is, I get the word that he is starting to wants to put something together called the DJs vault. I reached out to him, I invited him to my group, my membership at the time, he wants to talk to him because he wants to promote his himself, right? Yes. And through that, he started asking me Hey, what are you doing here? Could you help me with, you know, bringing the DJ ball to life? And I still hadn't really achieved any success, right? You know, just a few $100 a month from 30 members. Mischa Zvegintzov But is your mind blown at this moment? Are you like, oh my god, this is what oh, yeah, I'm Dominic Pirone excited. But I'm like, awesome. Got it. I got it. I got to deliver the goods. Right. Yeah. So. So anyway, I started doing Facebook ads, getting people into a Facebook group, we do the perfect webinar model and we do $20,000 for a low cost membership. The first night and I am like, over the moon, right. This is this is almost three years ago. Okay? Our life is change. I cried. He cried. It was only $20,000. I actually made it I actually recorded that whole that whole launch. And I'll cherish that for the my entire life. As people are buying, you know, the ticker is up to like three or $400 on I'm like, oh, yeah, there. We're raking it in baby. We're raking it in you know. Anyway. But that was the start of something amazing. And, and so Joe really, he's built up six offices in five different states in the wedding DJ space. And that's very rare for an entertainer to do that to have franchises almost. Okay. And so he just in the DJ ball, he taught people how to really build market, sell and hire their DJs you know, and hire DJs for their mobile DJ business. very complimentary. And it was awesome, right? Yeah. Then last year, alright, not last year. 2020 worst year ever. I'm like, going through all this. You know, I'm depressed. I'm lethargic. I am gaming just to try to keep my mind clear. I think I think my life's over. Weddings are over events are over. Everything is built up in the wedding space. We are done. I am dead. Right? And at that two years ago, I was I was you know sued by creditors for creditors. I mean, they are one their money. I think I'm going to jail. But I refuse to go bankrupt because I just think that's you know, easy way out. I don't necessarily you know, I didn't have to do that because I was starting to make money. Mischa Zvegintzov Yeah. Can I Can I say something? Can you will you tell me how much debt Well you tell the audience just Dominic Pirone Oh yeah. Oh yeah. Over $500,000 in debt at one point. Mischa Zvegintzov That was not mortgage debt. Dominic Pirone No, no, I have an SUV at 22% interest. I mean, I was getting raked over the coals bro. Just Just lots of bad business deals gone wrong. Lots of borrowing money. I'm like a friggin idiot. But literally that became one of the best things I ever did because I had to learn funnels and inner you know, proper internet marketing where I could not lose any money. I could not because I literally had no money to borrow. I had to be profitable from Mischa Zvegintzov so yeah, yeah. doesn't 20 year like Dominic Pirone 2020 I mean, thinks it started to to look up and then march, march 2020. And now it's coming crashing down now, like there was light at the end of the tunnel and now it's coming crashing down. Because I owe you so much uncertainty. Mischa Zvegintzov So you were you like went through this bottom $500,000 in debt crashes or deals come off like tap out, I got to make money, you start making money, you're Dominic Pirone on your money start talking to the creditors. Hey, man, I'm okay, you I'll pay you Mischa Zvegintzov back. Right? It's all good. And then then why? Exactly? Dominic Pirone Major scope, you know, crashing of the Spirit. And people start to cancel their memberships. Right? Me and Joe are freaking out. Right? They're canceling. But it wasn't everybody wasn't everybody. And, and what I learned is we had so many members at that point that hey, you do have some security with recurring revenue? You know, you do because you're so diversified. Yeah. And so, you know, there's again, I would say like, I love memberships. I love recurring revenue, it gives you stability. And when you have, I think at the time, we had 1000 members, you know, we had some some stability now that some of that dropped, right. But what Mischa Zvegintzov I love the point you said and I want to re emphasize which you have made clear a couple of times or hinted towards it and made clear to it. You're like, hey, if your customer doesn't want membership, don't give a membership. Like, yeah, if they want to, if they want it, deliver it. And in a perfect world. Hurray. My audience who I'm serving they want membership because it's a great and provide some stability. Yes, that's yeah, Dominic Pirone the DJ, the mobile DJ market is conditioned to subscription services they have and you've been a DJ in the past, you know, like, there's, there are services out there, you subscribe to these services. 4050 $60 a month, and you get music. Right. So, so this was kind of, we wanted to kind of model it on that and we got, you know, so. So that's why I think it was successful. Yeah, um, yeah. Okay, so I think my life's over. Everything's coming crashing down. You know, I'm about to find another job. I'm about to find like a job. And I'm like, I'm not happy that right I am depressed, AF like serious issues. Not happy, not fun. So then we, we have this guy named Aaron come on the DJ Hall and talk about because so many DJs have downtime. There's no weddings happening. There's nothing happening. But people are starting to find live streaming, streaming your DJ sets and stuff like that. And now they have some time to, to start doing things that they didn't have time before, which is organizing music. So Aaron comes on and talks about organizing your music on the DJs vault. And it's very well attended much more attended than other webinars, right. And so and then Joe's, like, Hey, this guy wants to sell something. It's called perfect DJ playlists, and he just wants to charge $5 a month, and can you help him just like, you know, let's just do like a little affiliate thing. So I put out a survey. And I ask, What do you think I asked? Well, first, I asked, What is your biggest barrier to? Excuse me? What in your opinion, what would make you a better DJ? And to my surprise, I thought they were gonna say scratching bar. Yeah, exactly. Be you know, beat matching, mixing, click mixing, whatever, all those fancy techniques, to my surprise, the mobile DJ market, aka the wedding, you know, wedding DJs, private event, DJs. They said music organization far and wide. And I was like, what? Okay, so then I took I did that quick little survey in a Facebook group. I took that feedback, and I created a in depth survey. And I asked them all of these emotional questions, right? I asked them, I can actually Mischa Zvegintzov pull it up. It's, it's Yeah, please do good. I Dominic Pirone mean, literally from this one survey. From this one survey, I got an idea for an ad. A survey gave me the data for the hook for the ad, which then became, you know, one of our million dollar ads, basically, and I'll see if I can find it. But basically what I asked was, you know, why? Being having disorganized music and create what we call crates, folders of music, but let's say you have a 90s crate, an 880s Crane, a wedding crate, these are folders of organized music, so he knew exactly what to play next. So I asked him, How does being disorganized affect your DJ and one guy said this term Serato face so Serato is the big DJ program in the DJ his face, that's the main one that people use. And what a lot of face means is you're looking for your next song, right? The song is about to end you need to mix into your next song. And you're digging, you're searching through disorganized folders of music trying to find your next song. Right. And so we we took this idea and ran with it, we made Joe sweating on our video. You know, do you have Serato face or you know, sweating finding the next song. And this ad took off like a rocket we had. We were getting 50 cent leads in 2020, which is unheard of. And I was like, I started freaking out. I literally drove to Nashville because I knew this product wasn't ready to be launched perfect was called perfect DJ playlist at the time. I drove out to Nashville. And we had seven days to put together some sexy kind of offer. I knew oh my god, people are really interested in this topic. We already have 500 signups in the first day from an SEO right. I was like, oh my god, I have to go Joe, I one of my biggest fears as an internet marketer is to have a big webinar or challenge and people hate it and you get stoned to death. Right? So yes. So I'm freaking out. I'm going to Nashville, me and Erin turned perfect digit playlist into what became crate hackers. And we did a webinar, we had 1500 people on live the first night we had over 3500 registrants. Yeah, this is in 2020. And we murdered it, you know, it was a 50 at least a $50,000. Launch night. But that that was recurring revenue, right? So we were just super profitable. And all we were selling was these stupid little lists, like lists of suggested songs, right? PDFs, literally PDFs of song suggestions. So we know the minimum viable product, let's put it that way minimum, viable product, but what people wanted. And what we realize is people needed community at that time. So they needed community and they needed something to do and this membership, it started as a membership and didn't even start a software became, you know, that community of people, we had over 700 people join our 750 join that first night and we're all shuck. We're a real shock. Mischa Zvegintzov To your Facebook group. They're joining your community into your Facebook group. Exactly. Wow, you joking, like, Well, wait a minute, like this? I know. I know. Yeah. Dominic Pirone But yeah, and really, none of that would have happened had we not did those those surveys, you know, none of it would have happened without that, you know, just really understanding your audience, you got to understand them, and you got to understand them in all the different areas that they're having. Right? They have problems with marketing, they have problems with hiring, they have problems with sales, they have problems with organic music organization, you can serve you can become the the the category King in any of these little niches, but you got to understand them. And then in my opinion, you have to bring that to life and show that pain and the result that you're going to, you know, bring to them in the ad. And then the first 30 seconds. Mischa Zvegintzov I love that, can we I haven't an idea. I'm thinking I might I think it might be worth and we'll edit out the pause so let's why don't we just take a minute why don't you find that survey? I think it would be so such Yeah, and this value to be able to reference that and so you are a big believer in surveys still to this day like that's what Dominic Pirone oh yeah. Okay, I'm doing I'm doing let me show you that. So I'm doing a search a challenge right now this this coming week. Okay, and oh, if I could just share my screen. Mischa Zvegintzov Oh, yeah, let me let me go to there we go. Let's see. Does that allow Oh, let's see. Here we go. Yeah, there we go. Okay, cool. Dominic Pirone Okay, so here's so right now we're doing the thing go to create hackers.com/stankey Eliminate stinky old crates and organize the gold standard bangers. He can't wait to play in 2022. And we always do funny ads and honestly, funny ads are they get shared the most again, like the most they get commented on the most and funny ads bring in the coolest people, people who have a sense of humor or are people people who work with mad? I want to work with anybody who cannot, you know, can't laugh and think they're too too cool to laugh and I'm just like, all the worst people. Mischa Zvegintzov Yeah, if they're offended by the state did challenge slash stanky. Like, no way you're not our guy anyway. Right. Exactly. Dominic Pirone Exactly. Yeah. And then you know, it takes a certain type of person to admit to these problems and the DJ in the DJ space. It's filled with ego. It So we don't want anybody that has a giant ego this, you know, our community is just not for them our community is, is one of sharing and one of fun and one of people that know they can do better. So Mischa Zvegintzov you know what I love? Right now, what, what I'm hearing from you is is not only have you niched down to alright, you know it's a DJ and in the wedding space, what have you or wedding slash sorority frat parties slash, slash? Bar Mitzvah, whatever. Right? But you're also saying, low ego. You're like, I, we want these attributes of that person niching down even more. So you're like, we don't want every freakin DJ in the space. We want the ones that meet this criteria. Dominic Pirone Oh, yeah. Yeah, exactly. So that would be 111 suggestion, especially for people in a crowded, niche or crowded area is you could become the funny blank of that niche. You could become the whatever verb you know, in that niche, if that makes sense. Yeah. A perfect example of that is there's a guy named I forgot what his name is. It's Kyle something. But he's a moto. Motivational speaker. That's that's a comedian immediate Mischa Zvegintzov love. Kyle sees. Yeah, amazing. Yeah. Dominic Pirone So it's like, Mischa Zvegintzov a perfect example Dominic Pirone of hey, the personal motivation niche is extremely crowded. So he comes in and offer something different new opportunity, right. Not an improvement offer. Right? So yes, yeah. Yeah. So Mischa Zvegintzov quick side note, did you go to one of his ELLs or do any of us? No, Dominic Pirone no, I just, I just, I've only ever, like seen his videos, and I maybe paid $20 for like a documentary. I haven't dove deep into that. But Cool. Mischa Zvegintzov Cool. But yeah, he's his his and his videos are genius, man. He's really He's Oh, yeah, absolutely. Yeah. Okay. Anyway, Dominic Pirone all of that can be reverse engineered. And, you know, again, I have the background of being a Facebook marketer, first, well, marketer, traditional marketer, who became Facebook marketer, who then became a funnel marketer. And what I really want people to understand is, I would suggest that people understand how to run their own ads, because we live in a very, we live in a time where you have to be able to grab and convert people's attention. We're going full on tick tock attention spans in this society. Right? And to get people into your funnel, you better be able to grab their attention and not just grab their attention that's overused. Mischa Zvegintzov Speak to them like to speak to that. Right? Like, hey, my person I'm speaking directly to you. So they see it. Right under Dominic Pirone present. Yeah, exactly. And so this this is I'll just show you I'm going to show you how I how I survey inside of a funnel. I always survey every time when in doubt, survey. Love. And I'll show you how I do it. So this is the this is the video we're running right now.  You have your banners turned into Clangers. A little. challenge feels fresh and fruity, fresh. No foul smell a loud air freshener that has a long lasting effect. It's not the smell of fresh trees. We're getting to your hard drive. Not just that. You get some notice freshness. But special. Join the threshing challenge, a three day intensive tours to help you find the freshest music space is limited to this. Register today. Mischa Zvegintzov This is amazing. anybody listening on the podcast, go to the show notes. Click on watch interviews, watch the interviews or whatever I like having there and you've got to watch this like he dog here is giving the keys to the kingdom. Like no. Okay. Dominic Pirone Well, let me just so let's let's let's show you, I'll even show you inside our ad account. How about that? So basically, I just fired up that ad that video right? Okay. Yeah, so we've got one that's doing pretty good. We got 25 That Mischa Zvegintzov ad drives them to the funnel, right or the landing page or your we can call it different things. Dominic Pirone But again, everything is reverse engineered from this one ad if I don't have a great idea for an ad, I don't even bother with the funnel or the shower. So it's hook. Right? Tired of playing the same old hits, right? Find that funny that's gonna grab their attention, whatever whatever it creates a little stale been meaning to freshen them up. Okay, so that's it. pinpoint pinpoint, right? All based on survey in their surveys people tell us and I'll show you that soon I swear. Okay, yeah, tell us the reason I joined the software is because I feel like I'm playing the same old thing over and over again. So we did the freshen up your crates challenge, right? Yes. And again, add, you know, same headline video, they're gonna click learn more, they're gonna go to here, videos right here, everything is congruent. And big call to action, right? Join the free challenge, big call to action join a call to action, the next thing that's going to happen is they're going to upgrade to VIP. We've we do three day challenges. And we've had a lot of success with $27 $37.40 $7 upsells for VIP access and recordings. This little sales video, you guys can funnel hack this. But yeah, and one. So one thing I'm doing because we have this software is they are going to just give everybody my information there. Yeah. But they're going to click Continue. And I'm doing this new thing where they can literally when they're check checking out and buying VIP they can buy or they can add on our software as a bump for $15 for the first month. And so that's a new thing I'm testing out, we've already have a 20 to 30%, you know, uptick? And people taking that which is pretty awesome. Yes, yes. And then on the thank you page, we always have a video and we tell them exactly what to do next, add a reminder to your calendar of choice. Join our Facebook group, take our music organization survey, right. And I'll just show you some of these questions. So fantastic. So we put this on the thank you page, and we put this in emails as well. So they're going to get an email now that they've registered, and they're going to be told to take the survey dammit. Mischa Zvegintzov Okay, so let me interject before you go down this survey. Sure. You come up with an idea for an ad, how you have to reverse Dominic Pirone engineering, it's your funnel will, you know will not work? Truly, unless you can. The ads have to work. That's that's in my opinion, obviously. So people have organic traffic, but but just think about if you're just sending this to your email, right? Yeah, the email list the the headline, the subject line needs to be sick, right? So I'm gonna put it tired of playing the same old hits becomes my subject line, that becomes my headline becomes the top, you know, that becomes the hook for everything. Okay, it really when you have the right messaging at the beginning, I just I literally use the same script for inside of our emails inside of our ads. And inside of our sales videos. This this text that you see right here is literally our VSL it's our it's it's the script that we're going to send an emails, it's what sells amongst joining the challenge, it can all be reused and simplified. Mischa Zvegintzov That is amazing. And any listener, watch her right now. Could you imagine what this would do to your business if you started implementing this strategy? Right? Like I'm listening to this going? This is a powerful strategy to to if you're not right, I mean, there's plenty of ways to do it. But I love this, this insight. And yeah, I mean, you're you're breaking it down for us your method but works for you what you're having success with. It's pretty awesome. Okay. To the thank you for that to the now we're staring at the looking at graciously you are showing us I will even say that. Your survey, so walk us through it. Here we go. Yeah, so music Dominic Pirone organization sucks survey, right? It's not just a survey. It's a music organization socks, you know, that you can even call it a VIP session. I've called it a bent session, I did a survey for two women about cramps. And I was like, this is not just a survey. This is a I want you to think go off, right? Yeah, man, that's when you get the juicy stuff. Right. So Mischa Zvegintzov you're amazing. And you're a genius. I'm just gonna say it right now. Dominic Pirone Thank you. Yeah, lots of credible. Well, I got out you know, I got to thank people like Russell Brunson, obviously, the Clickfunnels family, but I also have to think, what's his name, Brian Levey. The Ask method was, was crucial and just understanding the I already knew the importance of surveys. But after I read his stuff, I was like, Man, I you know, this, this is the cheat code. In my opinion surveys are the cheat code and literally gives you all the juice, you know? Yeah. Mischa Zvegintzov I just want to say something that anybody watching can listen to the interview with Molly Mandel. Berg. I interviewed this, this this amazing woman in her 30s She's got a great six figure business. She's cheap. She runs it out of a converted Sprinter van that she drives across, you know the country just Live in this really empowered life, if you like that kind of life, I'm not gonna say it's for everybody. But that's kind of the vision that she had. She's executing on it. You know, she, but she referenced the Ryan love ask the Ask method. She's, and she is like the surveys. And he created this really cool survey as well. And I, I think it's to have it twice mentioned twice in succession. I'm like, That's yeah, it's Dominic Pirone it's key, because he also suggests, and this was crucial for our business. Anytime somebody joins great hackers, we immediately survey them and ask, why did you join? Which ad? Did you like? What resonated with you? Why didn't you know what problems are you having with music organization? How is this hurting your performance, so on and so forth? So that was something I learned from him. As soon as they join. That's the perfect time to survey people and ask them, why did you join? What problem are you trying to solve Mischa Zvegintzov anyway? Do you want to show me that? Do we want to go through that? That survey real quick, and then we'll move on we keep keep on bouncing around it. Okay, so let's see. I think this is a great learning are we hyped it up? Good now? Right. Like everyone's like, show it to us, David? Dominic Pirone Yeah. The first thing I tried to do is just get them to answer very simple questions at the beginning here. So I want to know, are they part time full time? Do they have other DJs work for them? Or are they a club DJ? Right? There's it's really two different niches. Mischa Zvegintzov Okay, love it. Yes. Dominic Pirone This way, I'm getting to see who is in our challenge. Who are we talking to mostly? The next thing I tried to do is something fun, get some juice on them, right confession time? How many songs would you estimate you currently have? Right? It's okay. No judgement. I make them funny. Put some personality in it. Don't you know, don't make it a boring thing. Okay, so like, I'll put a you know, so basically, this is understanding how much songs how many songs do they actually have for him? Yeah, here's this funny answer. You don't even want to know, aka an absurd amount. AKA I'm a music hoarder, right? Mischa Zvegintzov Yes, right. Like I've got, I've got zip or not, I've got gig drives or terabyte drives all over my house. Dominic Pirone Yeah, exactly. Yeah, Mischa Zvegintzov right, right. Dominic Pirone How do you feel music organization sorting music into crates by bpm? That means beats per minute, by key of the song would help your DJing so we and I always put this Please explain. I always do open ended questions. Do not do club do not just do multiple choice questions. Oh my God, you will get you will get survey data that is completely useless. And Mischa Zvegintzov I would rather have a tender. Yeah, I'd rather Dominic Pirone have 10 people explain in depth the problems that they're having, instead of getting 1000 multiple choice. How would it how would music organization help me? It would help a lot, right. That doesn't help me at all. Mischa Zvegintzov Right? Yeah. Like if there's Yeah, it would help me because one, I would feel like now I'm not going to be in that time crunch getting whatever face you said what's the face? Yeah. Serato face? Yeah, the panic face like, yeah, Dominic Pirone we have other terms to DJ Doom, scrolling, right, your doom scrolling for your next song before the song runs out. We came up with music hoarding. We give these problems a very funny name. That's another tip. Find the problem and give it a funny name. And people will remember it forever. Every time somebody is DJing in the future, and they start searching for next song. They're gonna think of us when they're panicky, panic Lee panicky, that panicky search for the next song. They're gonna think of us because we just be like, Oh, Mischa Zvegintzov I've got Doom face. I got that. Dominic Pirone Right, right. Right, exactly. But you know, this is good. Thanks, man. Yeah, so I find how do you feel music organization would help your DJing How does having a disorganized library hurt your performance? Please explain. So this is where I got that Serato face thing. And this one question made us a million dollars basically. Got us to seven figures. And you know, and we're gonna I mean, our everything is subscription. So we are looking at you know, we basically have a seven figure a year situation on our hands, which is awesome. We're very blessed by Mischa Zvegintzov that. But it's the perfect customer of the person that is that everybody's having fun, thriving, growing like it's literally win win win. It's the dream scenario, right? Like, you're amazing. Yeah. Dominic Pirone Yeah, we have 3000 paying subscribers right now. And it's really just the start. We haven't even you know, gone into. That's only the US basically so We're very excited about the scalability and of the software. Congrats the hardest part. Thank you. Thank you. But a long room coming. What's the hardest part of music organization? What takes the longest? In other words, why aren't you doing it? Please explain. Please explain. Please explain. Please explain. Right, please. Mischa Zvegintzov Yes. Dominic Pirone What have you tried in the past to help with music organization? How do you go about making your current playlists and crates? Which program do you use this is? So we understand? Do we have you know, Serato users? Do we have virtual DJ users? And then some other basic questions, but really, those first ones are the are the key, right? I'm basically asking them how do you feel music organization would help your DJing? Right, that's get hitting, hinting on those internal barriers. How does having a Server NAS library hurt your performance? Again, internal barriers? What's the hardest part of music organization? What takes the longest external barriers lies? All the time? Right? Yes. And then we already know, what we're going to talk about with the vehicle, the current vehicle is we give we give them the vehicle, the new vehicle, the new opportunity with our software to organize their stuff. This is vehicle related, right? What have you tried in the past in the past to help with music organization, please? Mischa Zvegintzov I want to say something right here right now. anybody listening? Like, if you're like, This is DJ, what does this have to do with me? Like you just were handed the keys to the kingdom? Anybody in any business that's trying to maybe that's not at your level? Or maybe they are at your level and are want and are not implementing the tools that you have? You just literally showed a tool set that somebody can use to catapult their business to another level if they're not implementing what you just showed us? Or if you're new in the game, like, hey, here you go. Here's, here's although this was about DJing. Pay attention to like, find out your perfect customers blank, blank, internal, external, what's the vehicle? What are the problems with the old vehicle? And in app or tools? There's so many different ways to say it, right? Dominic Pirone Absolutely. Yeah. And then I just want to show you, Misha, here. You're ready for the real gold. Here we go. Here we go. Buckle up, everybody. We have had 1000 DJs fill out the survey. 1000. So And this just shows like most of our guys are part time mobile DJs. That's the exact right person that we want. Part time here, and I just want to show you here we got this. Mischa Zvegintzov Did you say part time or full time mobile DJ? Dominic Pirone Uh, let's see. So it looks like for almost 50% of our guys are mobile part time mobile DJs. Okay, cool. Yeah, so 20% are full timers. But just just look at the juice we're getting here. How do you feel music organization would help your DJing please explain sorting through the blue in my library and having great songs more easily available and ready to mix. That word bloat? I can literally I already have 1000 ideas for an ad, right? You're bloated. To your DJ, just make it funny, Mischa Zvegintzov right? Oh my god. Dominic Pirone But so it's, it's we, we overcomplicate everything, it does not need to be complicated. Do the juicy survey and just get these words. So blue irony. I'm gonna write that down right after this interview. It would help with smoother transitions and keep on track throughout the night. It would help in my sets with mixing alone. Knowing what to play next means one DJ better than the rest. Okay, so now I know. Being organized means mixing better, which means you're better than the other DJs. That's a thing that they want. Right? Yeah. Again, that ego right play on that. Oh, extremely important. I've got over two terabytes of files on hand. I'm always trying to get my grades on point with clean mixes, and it's not as easy as it looks, your service would be perfect for me. So we're finding out they know they understand. Yes, that is too much music. I can't organize all of this stuff, right? Mischa Zvegintzov Like there is too much right? Sometimes too many choices are not a good thing, either. It's funny, I've just been really a lot of I've been a lot of what I'm hearing is like, Stop, narrow down the choices. And I even think in my own life. I'm like, we like get rid of all the external BS choices like find the two that what are the two choices like get overwhelmed, right? I don't know if that you relate to that at all. Dominic Pirone Absolutely. Absolutely. I had to do that because I was there. It's just you have to nail down that perfect person for us. It is part timers, part timers. know that they have a lot to learn part timers have crappy day jobs that they want to get rid of. They are in the most pain full timers we can serve them but they're not our ideals. full timers already are making money they're already doing what they like they kind of think they know it all already so they're not like a part timers trying to get rid of their ups job. You know, those are the guys who will. They will be your raving customers forever. Look at this one. I just got another idea for an ad. Anytime I don't have ideas for ads or my next challenge. I just read this this survey. It would be like God giving you the cheat code to life. I can make a whole funny video about that. Mischa Zvegintzov Oh my god. I love that. What was the one you said keep on track like he could have totally coming off track right? Like you could. Oh, this is so juicy. Dominic Pirone Wow. Yeah. So these guys are literally giving you Oh, here we go. Who wants to have wrinkles on your face while you're searching for the next song just gave me another idea. Book. Wrinkly Face DJ trying to Old man, you know, he's all stressed out Mischa Zvegintzov God. That is that. Oh my god, are you kidding me? And there's Dominic Pirone 1000 there's 1000 responses that Mischa Zvegintzov surveys, surveys surveys. So and yeah, allegedly, Dominic Pirone proper proper surveying, you got to make it funny, you know, and and you got to dig and people will give you that juicy information. I just did a survey. I'm going to be launching a product to help women with cramps. My girlfriend suffers from horrible cramping. Okay. During that time of the month, you know, and I want to help her because, yeah, nobody, nobody wants an unhappy girlfriend. And I'm saying anyway, so I I did a new survey. And I asked them I you know, this is a vent session. This is not a survey. This is a vent session. How does make How do your cramps make you feel? It feels like I'm being stabbed in the stomach. It feels like my uterus is beating me up. Right? I'm gonna take all of those things that they're telling me and just convert it into a funny video. Oh my gosh, the hug uterus beating? Yeah, exactly. Mischa Zvegintzov So okay, you you're inspired, the girlfriends suffers through bad cramps at that time of the month. And you're like, Well, yeah, like, I want to, you're the woman I love. Let's make this better. So you're inspired to? Yeah, find a solution. And so you say I'm gonna make a survey? And then and then what are you like Facebook ads to drive responses? Or who are you? Who are you pushing that service? Yeah, go. Yeah. So, Dominic Pirone ah, I'll show you my funnel here. Okay, I'm just giving it all the way. I'm just giving it all. Mischa Zvegintzov Did you know what you're gonna have the best four years of your life? The universe is just like, I just want to help backing to give back. God. Thanks, man. Thanks. Yeah. Dominic Pirone So I was dating a girl a couple of years ago. And she started raving about these earrings, right? These ones on the tree here. And she ended up breaking up with me for some of those financial stress reasons. Well, no, it was there was a combination of things. Anyway, we're still friends today. But okay, good. She she was you know, we off about these earrings, asking her friends where they got on blah, blah, blah. Anyway, I, you know, we figured out where to buy them from. And I put together a free plus shipping funnel. It's called Emperor CU is my little e commerce brand that I experiment with. But through this funnel, I've you know, I've literally made we've, we've sold almost $100,000 of these earrings. Wow. And so I have a list and I can I just sent an email to them to find out Mischa Zvegintzov what that is ridiculous. But But here's Dominic Pirone here's, here's what I would do. If I was you guys. If I'm just starting out, I would put together a contest giveaway. Go on to King sumo calm and just learn King Sumo. It's so easy, super easy to put together a little contest giveaway. And what I would do is give away some cool thing that your ideal niche wants. And as a part of the contest, first they got to give me their email address, right? So easy leads, it's always gonna be some of the easiest leads you're ever going to generate through these contests, giveaways using Facebook, Instagram ads, tick tock ads, blah, blah, blah. But to give giving them you're going to give them more points for doing things. So you're going to get grab their email, you're going to grab their instant, you know, have them follow you on Instagram, have them follow subscribe to you on YouTube, and then give them a lot of points to take a survey. That is actually the most important thing, in my opinion. So that's what I would do if you're just starting out and you don't have a list. I love it. Yeah, yeah. Yeah. And I have done that in the past. Mischa Zvegintzov Hey, really quick. I hate to do this to you. My computer just seized up. So I am going to um, I, I is it is everything working on your end? Like when you're looking at the Zoom meeting? Oh, yeah. Okay, good, good, good, good, good, good. You know, we'll just keep going, I'm gonna I'm gonna trust that it's all that it's all. That's that it's all working. And I'll edit this part out so. So that's super cool. The tell me the name of the of the of the of the tool. Again, this surveyed King sumo Dominic Pirone King sumo.com. There's another one up viral up viral is another good one. I would say King Sumo is the easiest. And it's also going to be the most affordable but up viral gives you you know, a free 14 day trial and Mischa Zvegintzov makes it easy as well. So perfect. Done. This is so so good. Thank you for your nuggets. And thank you for the Dominic Pirone I hope it inspires people who are really want to do this and are just kind of stuck. You know, it's like, I've experienced that I've experienced that for years. You know, and it's just, this is one of the keys that really helped me with breakthroughs. Mischa Zvegintzov Oh, cool. Fantastic. And I just want to say really quick, again, anybody listening myself? Right? How, like, imagine if you implemented one or two of the simple things that you just told us. I mean, the revenue increase the lead increase, or if you are just starting away to, you could literally build a survey. Click, send it out, in build a business. I'm sort of speechless. I'm just listening. Right? I did. Yeah. I Dominic Pirone mean, we're taught we're taught as marketers, here's, here's one thing I'll say we're taught as marketers to market to the result that people want, right? Yeah. Which is good. That's true. But what I would say is find out like every, for example, everybody wants time, freedom. They want to be not everybody. But you know, certain people want to be their own boss, right? Yes. That's good. That's good. I would say reverse it a little bit and be like, Don't you hate this? Horrible boss number one, horrible boss number two. Horrible, you're getting bills in the in the mail, and you're drowning in debt? Right? It's like bringing those pain points to life in a funny way. And it's going to give everything more bite. Yes. Find those, those problems on those pain points. And just, I mean, literally, I you know, that video I showed you earlier, we shot it on my iPhone, and it took us literally 30 minutes, not even 20 minutes. And it's kind of trashy, honestly. And guess what it costs us cost us absolutely nothing to make. Maybe $100 for the editor to put it together. So it doesn't have to be these huge productions either. Yeah. Mischa Zvegintzov Yeah. Very cool. Yeah. Um, I want to touch on two things. And then I'm gonna let you get back to building your empire. And serving DJs at the highest level, which clearly you are, right, I love this. This is so good. So I'm just taking, I want to ask you about mentorship really quickly. And then I'm going to also ask you about you had referenced earlier that you had no high end offers, but but I know you're up to some things in that regard. So I want to talk about that. And I just want to tell everybody listening right now, go to crate hackers.com forward slash fresh and you can see the most recent challenge that you have, and it's very cool. And then you can also see some information about Joe bun, who you referenced as well as Aaron Taylor. I'm curious who's the tall one which is the tall trailers the tall Erin trailers is tall this 610 I believe that's a big dude what? Yeah, gosh. So yeah, everybody go to crate hackers comm forward slash Stankey or crate hackers comm forward slash fresh and you can see the most recent cool marketing that DOM and his company have going on you and I met through what's called the two C CX, the two comma club x, which is Yeah, Russell Bronson's high end. It's it's a higher end coaching program. Tell me about the value of that to you or mentorship people call it different things. Call it investing in yourself mentorship, networking all tell me tell me about that. Dominic Pirone Yeah, I mean, so you don't know what you don't know, right? And like I was just on there earlier today, showing them my funnel, and they gave me some really good suggestions. You know, me like I personally build all these funnels, I write all these ads, sometimes I just don't see something that could be hiding in plain day. So you have to, you have to have that coaching to give you that exterior viewpoint on maybe what you're missing, right? Yeah, yeah. But before, before I was able to afford, you know, GCC x, which totally worth the investment, it's, I was actually a part of it last year, and, you know, couldn't float the payments very long. And so I had to drop out. And then I rejoined, because they made it even sexier than it was last year. Yes. And, but before that, I did the one funnel away challenge three times until it's sunk into my thick skull, I would definitely recommend checking out Stephen Larson's all of his stuff. His one, what I really learned from him is that some of the most effective marketing you're ever going to do is throwing rocks at the enemies. So the enemies can be the external barriers, they can be the internal barriers, they can be the vehicle barriers, right. And that can be brought to life in a very fun way. Yes. And that is one guy that I absolutely love. Got to meet him a couple times. And yeah, it's just, you know, you just can't do this. You're by yourself. I mean, even if it's just one of my rituals is I go to here in Atlanta, Georgia, we have a big Korean population in Duluth, Duluth, Georgia, and they have these things called Korean spas, and you go in and there's like, 10 different types of saunas, a charcoal sauna, and this sauna, and Steam Sauna. Anyway, all I do is I go in there, I sweat my butt off, I get away from technology, I just read a book, read a book that's going to help me solve this next problem. Even that is a as a type of mentorship, it's helping you get out of your, it's helping you take a step back and work, you know, like, give you the ideas to attack the next day as an example. That's been a huge, that was a big thing that I did while I was in my funk my funky states. Live that Dominic Pirone is hell and you know, not sure what to do next. And you know, you got to keep moving you got to Dominic Pirone give you you know, you gotta have you have to invest in learning about this stuff. You know, I bought all the Pedro downs challenge stuff. I did, you know, I bought the 2020 I bought the 2021 version, like it's just, you just got to do it to stay ahead again, it's gonna be worth it as long as you put it to put it into use. Mischa Zvegintzov So, yeah, it's fun for you. Yeah. I mean, clearly, yeah, Dominic Pirone I don't do anything. Now. That's not fun. You know. It's, you know, life is too short for that I've experienced having no fun and it's not fun for me. So then the other the other thing is, is when you are putting out content that is fun, and funny and energetic, and that you're gonna attract the right people. And I can't say enough about that our community would die for us. Like, we just had a party to celebrate the holidays. And, you know, to the founders, we wanted to celebrate our two comum right to calm on achieving that, and we had 750 DJs on Twitch live just watching this live streaming party was one of the best best times I've ever had. So, you know, it's like, at the end of the day, when you hone in everything Russel teaches us and create that movement. It'll take some work, but any, but you will become very well known in your little weird niche. And people will, you know, do anything for you. So Mischa Zvegintzov that's amazing. Well, yeah, I love it. I love the fortitude, the tenacity, the the willingness to serve, the willingness to grow, the willingness to learn. Yeah, yeah, consistency and fortitude. Dominic Pirone Yeah, yeah, you gotta, you gotta have all those things. One of my favorite books, if anybody's looking for a book recommendation, I read this as much as possible. It's called The War of Art by Steven Pressfield. Okay, yep, absolutely love that book. You know, sometimes, honestly, the hardest. It's what somebody refers to as the dark work, you got to put the dark work in and ride that struggle bus here and there before before we get to the breakthroughs, and yes, that's where, you know, the training leading up to the boxing match is where you're going to be that's where winners are made. So, Mischa Zvegintzov hey, yeah, that's so good. I like how fun is it that your clients were celebrating your success? key word. Dominic Pirone We didn't tell them the number. We didn't tell them that whole part. We really didn't want to celebrate just our community being awesome. But yeah, it was like we had so much fun that night we, Mischa Zvegintzov yeah, the community success, right? Yeah. It's like, hey, it's it's again, that win win win. I think, to me, that's the dream that that I've, I've been in jobs in my youth where it wasn't Win, win win. And those are painful, right? So you can as an entrepreneur to have win wins beautiful. Yeah, I'm Dominic Pirone not again, I'm not saying that memberships are going to be for everybody. But Russell Brunson does say if you don't have recurring revenue, you don't have a business. And Frank Kern talks about memberships. And what's his name, Dan Kennedy, what's Dan Kennedy, the legend talks about, you know, recurring revenue and things like that. The other the other cool thing about a community is, you're always gonna have that constant feedback on what content to create. So I don't even hate the idea of, if you're having trouble nailing down a high ticket offer, I would suggest start with a membership. And just get people in there, have them create content, then use that to reverse engineer, take all the sexiest content out of your membership and just make your high end product. Then, right, so now you have the best of both worlds, you have a high ticket offer, and you have a recurring product. And from our membership, we found our developer, he's a DJ, who is a wizard, software engineer. He helped us design our software. So we started as a membership. And now we're a software with a membership component. So that wouldn't have happened without a membership solution. Mischa Zvegintzov Very cool. When you say, start a membership, and then have your audience create content. Yeah. Tell me tell me that. That's what you mean. Have them clear content? Yeah. Dominic Pirone So I'll use the the prior example. So I tried to sell those $300 course. I didn't do it properly. So that was that was one thing. So I took a step back, I repackaged my offer. I got people on another webinar, and I relaunched a program, the profitable social media marketing for wedding DJs, right. And I gave them all these bonuses made it a sick offer. And it's only $30 a month, right? And so people joined it. Okay. Now, every week, then I was doing trainings, trainings, trainings, but now I understand them more I understand. They're guiding me on what they want to hear inside my membership. Hey, we need to learn about this. We want to learn about YouTube ads, we want to learn about Google ads, right? Okay, good. So I'm gonna do that training, make all that content. Now I can pull that content out, create little low end offers, I could take that content and repackage it and make it a 997 course a $2,000, you know, or $5,000 in person event. Does that make sense? So yeah, totally. I love it. It allowed me to just get people in, start making some money, make sure you know, you got to be able to like make money, too. You might have a great niche and a great idea. But if you aren't making money, there's not good. Yeah, I mean, ideally, you have recurring revenue. Anyway. So. So you know, that's, it's important. Mischa Zvegintzov Yeah, that you explained you answered. Very well. Yeah. Beautiful answer. Thank you so much. Yeah. Dominic Pirone And for me, I am not a, I'm an educator, but I do. I'm not good at coaching people. So I hate one on one coaching calls. I don't hate it, but I'm just not good at it. And so, you know, we have zero, like, if you look at my calendar, I have nothing on it. And that's how I like I like to do I like to recruit provide solutions for masses, amount mass amounts of people. And I like, my time to work on those solutions. I don't you know, I'm not a coach, we will have coaching in the future. But I am not that. People who likes to coach and want to coach Well, you know, we'll send our community to them. So for people who aren't into coaching, they hate agency stuff. Which suggests I would suggest, you know, like, I've just been so happy with this model creating recurring membership products, that I can mark it my own dang self and own myself, you know, Mischa Zvegintzov so it's beautiful. It's a that's beautiful. That's good. Because not everybody wants to be a coach and it can feel like when you're in embedded in your niche that you're that that's the way it is when it's like no wait a minute. There are Dominic Pirone I mean, their coaching coaching can be awesome, right? Like, I know, I know some coaches who charge people $5,000 a month, you know, And I just like that that model is awesome. And you're gonna make a boatload of money, and no, but your time, it's gonna require your time as well. And that's okay if that's what you're into. But for me, that wasn't working for me, the agency thing never worked. For me, that's just not how my brain works, right? Like, I'm a creative, I'm a, you know, I'm a entrepreneur or a problem solver. I'm not necessarily a business operator. So that's where also linking up with guys who are those things really helped. So my tall guy, Aaron trailer, he came up with a lot of this software, and he's a great business operator, that frees me up to just do ads, and just write and more ads and more ideas. And what's the next challenge, right? If I was having to handle all those other things, it takes away from my creative brainpower to figure out these other solutions. Our next challenge. Our next webinar, our next big promotion. So Mischa Zvegintzov what a gift to have those two guys as partners. Oh, yes. Yes, that's amazing. Yeah. Yeah. Fantastic. And I wanted to touch on quick. You have, you have a higher end offer now, which seems like it's gonna be a lot of fun. You're gonna perhaps, or maybe this was in creation? You're in creation mode on this, but we're still figuring it out. Yeah. Teaching some teaching people how to get the book. Right. Exactly. Is that what's going on? Hands on? hands on training, right? Yeah, yeah, that's Dominic Pirone right. So in the future, we're going to be doing in person events for between, you know, one to $5, or even $5,000. We're gonna fly people out and have people shadow Joe, to see how his business operates. And how they can do the same thing in their business. We're still dialing that in, we're also going to do private parties. So that for those big stream parties, we're gonna offer, hey, 10, people can buy a VIP ticket and come party with us live, you don't have to watch it on the stream, and just come find out with you know, some of your favorite DJs and things like that. And then we might do a conference in the future. But again, red ocean, people don't love. Well, there's a lot of DJ conferences. And so we would have to figure out a fun spin on that. So yeah. And also putting on an event is a lot of work. And that doesn't, doesn't necessarily interest me. So yeah, I'm not trying to be lazy. I'm just I know where am I? Yeah, exactly. Yes. Mischa Zvegintzov Yeah, it sounds like the next person you get to work with perhaps is going to be the is going to be the event person, right? That's like, oh, my gosh, I love that. Let's, how come we don't have the 10 people out here for stream for the for the stream? You know, why is that not up? Like? Let's do that? Yeah. I, I, I want to be cognizant of time. And I, I think, I think we are going to need to do in six months. And interview number two, because I can't wait to see where you are in six months. And then or maybe even sooner. I don't know. All the years are so generous with what with with what you expect. Go ahead. Yeah, Dominic Pirone yeah, man, I'm in a unique position where I'm in. And I'm not marketing to internet marketers. So I don't mind showing you this stuff. Like, it's just we're in this very this unique niche. And you know, so it's been, it's been awesome. So yeah, I would love to show you Yeah, so our other membership, the DJ is vault is going to be crossing the 250 or the seven figure mark here in February. That program has been around for going on three years now. So it's all been building up. It all takes, you know, takes a while and you're especially when you when you commit to the membership model. You know, it's not, but that it all pays off. So Mischa Zvegintzov yeah, yeah. Like lead in, hang in there. The ups and the downs. Keep keep keep keep going. I want to know, before, before we end did we did we get to cover everything you were hoping to cover? Or? Yeah, I'll get that we missed or what's the one final thing you're like, hey, if I could leave you with anything. I'm going to leave you with this. Dominic Pirone Yeah. What I what I would really like to say to everybody is when you look at the word funnel, don't forget the word. The three letters F U N fun, needs to be put into the funnel. So whether that be you know, funny ads, whether that be for your next webinar, first of all, don't ever use webinar as a word. You know, it's got to be a training. It's got to be an experience. It's Gotta be, you cannot make things boring because like, you're up against tick tock, you're up against YouTubers, which some of the top YouTubers are unreal people to follow. They'll give you a ton of ideas on Mr. Beast airac these guys are crazy good at grabbing attention, right? But you're up against them, right? If you're advertising on YouTube, you're literally going up against those people who could easily pull your their, you know, your ideal person's attention away. So you better be a better have some fun with stuff. You better be in their face. Bold, funny if that's your style, bold, if that's your style, right? It's like, use your g

Q&A from the recent “Ecomm Vs Expert Smackdown”. Ben Moote asked a question about imposter syndrome. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- Russell Brunson: Good morning, everybody. This is Russell Brunson. Welcome back to the Marketing Seekers podcast. Today's episode, probably the next couple episodes, I'm going to do some Q and A. And the way we actually did this Q and A was kind of fun. Alison Prince and I did an event last week called the E-comm versus expert smack down. We had some hot seats and some hot seats were very specific to whatever topic we were talking about. But some of them were things were, I think would just help everybody. And so I'm grabbing some of these clips of our responses to hopefully help you guys. So the very first one actually was a question asked by Ben Moote, and he's someone who used to work for ClickFunnels way back in the day, and then has gone on to go out there and he creates products and services and he's published his stuff and he's been at all the events and he's doing the work. And he asked a question about imposter syndrome. And I know this is one that I think everybody struggles with at least in some point in your career. And so I thought it was powerful and I thought it'd be useful for all of you guys to hear as well. So we're going to cue the theme song. We come back, you're actually going to hear Brent Coppieters on our side ask the question and then Alison and I will respond to it. And hopefully from that, you get a nugget or two that's going to help you out in your journey along the way. Thanks so much. And with that said, let's cue up the Marking Secrets theme song. Who's up next? Brent Coppieters: Okay. This is from our friend, Ben. So this goes to, again, the mindset that you guys have just touched base on. And I appreciate Ben just being really open and honest about this question. So I'll give you a little bit of context here, and then I'll ask the question. He says my belief that things are scarce and that I don't deserve it are so strong that I am actively losing so much money, so much opportunity to give and serve, close friendships and more. It's wrong, but it'd break me to break that belief. So it's this belief he's got. So the question is what has been the most successful path that you've chosen to kick that negative inner voice in the mouth and move forward? Russell: Imposter syndrome, right? This is something that people hear all the time. Like, I feel like I have imposter syndrome. I don't feel worthy. I don't feel ready. I don't, those things that happened in all of our heads. And I got to be completely honest with you. Yesterday, I couldn't sleep night before this whole event started. Why? I was freaked out. I was scared to death. It doesn't matter what level you're at, you're always nervous. You never feel ready. You never feel worthy. You never feel... Like every funnel event, backstage, I'm like, oh my gosh, why are people here? I'm a little kid. I don't even know what I'm talking about. What if they see through me and they don't think I don't know what I'm talking about. And it's just all these things keep happening. And I have to come back to like, look, it's not about me. I think that's the problem is that we try to put it all on our shoulders. And when you realize it's not about you, it's like, I'm here to serve those people. That's when it starts shifting for you. And for me when I'm backstage, when I was here yesterday before I came out, I had to consciously get in this thought and I do it through prayer. I do it through thinking, through whatever it is. But I'm thinking, okay, I'm nervous. I'm anxious. But this is about me, and this is not about me. This is about these people who have been called to serve. And if I don't step in and don't serve those people, that's not what I want either. And so it's trying to get out and it's, I understand. Because it's hard and it comes back every single time. It's not like, oh, I kicked that 10 years ago and it's done. No, every single time. Every time people, like FHL before I go out, every presentation I get nervous. You still get nervous? I'm like every time, because I put it on me. What if I mess up? What if they don't like me? What if I talk too fast? What if I slur... And I'm like, okay, okay. I'm like, it's not about me, not about me. And I start saying prayers for myself. I pray. And I'm like, please help me to be able to serve these people. Please, when I'm talking or I'm saying something, let the right things show up so that I can deliver it. Because it's about their experience, not mine. And so for me, that's the biggest thing. Because it doesn't go away. At least it hasn't for me yet. I'm hoping someday it does. That'd be amazing. But it's shifting from me to them. And when you start shifting that, it takes the pressure off your shoulders because you're realizing it's not about you. And if it was about me, I'm not talented enough to actually do what I do. Suzanne isl fully aware, I am not that talented. I'm not that gifted. I'm not a good speaker. I slur, I talk too fast. Like even my wife last night, she's like, I jumped in for a little while. She's like, you were talking so fast. Can people understand you? I'm like, oh crap. I don't even know. I hope they can. I'm not that good. But I've just learned so much like, I've been called to show these people. I'm probably going to mess up, half are going to hate me by the end. Some are going to be confused. But there's a group of people who they're going to hear my voice. That's the goal. And so like that shift is what gets me out of that. And so I think hopefully partially to help give people comfort, it's like, we all feel, I still feel it, heavy. And the bigger the thing is, the heavier it is. Number two is like some personal validation for you. I told Stephen Larsen, this is the first product I've ever bought from Stephen Larson ever was the product you and him did together. So you're creating good stuff. You're making good offers. You're doing good. So hopefully that's validation for you as well. It's like, oh my gosh, I got Russell to go run and find his credit card on New Year's Eve at two in the freaking morning. And then the order failed and he kept trying, kept trying, because he wanted the thing. He didn't want to miss out on it. So, you made a really good offer. I was up at two in the morning buying your guys stuff. And so, hopefully that's some personal validation for you as well. Alison Prince: One thing, I remember the first time Russell asked me to speak on stage. Guys, I did e-commerce for a reason, so I could hide behind my computer screen. And so Russell asked me to speak and I just remember all this fear that I had inside of me and what Russell goes through. I've seen it behind, I see him dancing. We were doing pushups yesterday to get the antsiness out. It's a real thing and it doesn't go away. But one thing that I've done is I picture that fear holding me down. And so I'm like, if I can figure out how to get rid of that fear, offload that fear, then I can step into who God needs me to be. And so you'll notice when I come on stage for the first time, I'll hug Russell and he doesn't, you don't know that I do this, but in my mind I'm like, okay Russell, you're holding my fear for me because it's too heavy for me. Russell: Oh my gosh. Alison: And he walks off the stage and then I feel lighter. And so it's a visual thing for me. And then even at Funnel Hacking Live, my 12 year old was on, because I want them around this community. He was there, comes to me, he said, "Mom, I got your fear. I'm going to hold your fear for you." And it was recorded and it was so sweet. And so that's kind of become a thing for us of when our kids do something hard or when I'm about to go on stage or present on an online thing and they can see the nerves, they'll come to me and they'll say, "Mom, let me hold your fear. Go step into who God needs you to be right now. It's not about you. It's about everybody else." And I think that has helped me tremendously, that visualization. So thank you so much. And I'll hold your fear. Russell: Now I know. I'll be offstage like, just kidding. Brent: That's cool. And I wonder too, Alison, maybe you could just talk for a minute about momentum coaches a little bit here and what they do and how they help. Alison: Yes. I can't tell you how much momentum coaches have helped me personally. And it was such a big thing for me. That's why I was like, Russell, we have to have these for our people. The coaches have been trained to understand these feelings. And just like Camille was talking about earlier, some of the stuff that she's going through and the pressures that she's feeling, she hops on a call with a momentum coach, you have two a month and you get to talk to them. It's not in a big group. You can talk about how you're feeling. We've actually had people come on and say the momentum coach was actually worth the entire cost of the program because it helped them with that, like this limiting belief that you have, it is holding you back, this momentum coach is the one that can actually hold that fear for you. And help talk you through that so that you can step into who God needs you to be. Like you needed to be there for Russell. You needed to be there for him. And the momentum coaches are there to help you through that process, to help you understand why you're feeling the way that you feel and break that down for you. No, they're not psychologists or any of that stuff. They're life coaches, but they're trained in the business world. They're trained in the entrepreneurial world. They understand the higher the level, what do they say? The higher the level, the higher the devil, right? They understand that process. And they're there for us. I know I won't go through the program, my business, without them. Russell doesn't do it. And so that's why we wanted to provide it for you. So hop on a call with that momentum coach and they'll talk you through it. And like Russell said, it doesn't go away. That's why these momentum coaches don't go away. They show up with you time and time and time again to help people deal with this. Russell: To help people understand too, the personal, like when my business had grown up really, sort of started really big and the whole thing collapsed. And I was like, mentally, it's like, oh my gosh, I'm a failure. I messed up, all these kind of things. And it was the first time I hired a coach and it was coach Mandy. And I hired her. My friends was like, I have a friend who's a coach, do you want to hire her? I'm like, duh, but I don't do that thing. Like I'm not a... But I hired her as a coach and it was like, man, so much work to get my brain and my mind to a spot where I could continue to move forward and have success. And so when I launched Inner Circle, one of the big selling points, I was like, everyone's coming to Inner Circle at this time to learn marketing. But I'm like, most people are great at marketing. They understand it, but there's something here that's keeping them from the next level and the next, next level, next level. And so I hired coach Mandy full-time and she works with all the Inner Circle members. That's who your coach was when you came in. The same thing, like 90% of the work was working with coach Mandy to get people out of here. And I'm like, oh, and then by the way, do this on your funnel. It's like, boom. They explode. And it's like, oh, I was in my own way this whole time. And so when we launched this Funnel Hacking Live, that's when Alison brought in this amazing team of people who are our coaches who are doing that now for you. Because it's, like I said, I think a lot of times you guys are coming for marketing or for funnel, but like that stuff's in the books, like read the book. It's usually you getting belief in the process, in yourself and the next thing, actually doing that is the key to each level of growth. Brent: Thank you, Ben. Alison: We understood that. Brent: Thank you, Ben. Appreciate that, buddy. So glad you're here with us. Russell: He's so sweet. Brent: Yeah, he's awesome. Alison: And that's another, sorry, that's another thing. I feel so blessed to be able to work with people in the 2ccx program, be able to hear their stories and to watch them go through this transformation. I just, I feel very blessed, honestly, to be able to work with those that are willing to take that risk to change the world. Russell: It's awesome. Brent: You know, I think Russell, and I appreciate that Alison, I shared with you other day someone who posted on our Facebook group about how they jumped on a hot seat with you a few weeks ago. They told their team, we're upping our prices. Russell says we up our prices. They went on vacation for two weeks, came back. And I think what, they added like another $22,000 a month, I think, to their business just by raising their prices from your suggestion. Russell: One suggestion, they covered the cost of the program every month for the rest of their lives. And it'll keep going from there. Because that was the beginning. So cool. Brent: So good. Thank you. All right. We've got time for just one or two maybe questions left. Alison: No, can we do this all day? Brent: Might as well. Russell: Would they want that? Brent: Are you guys enjoying this so far, by the way? Is this fun to see? Alison: Oh my gosh, everybody exploded. Russell: And I'm hoping like, obviously we're talking to certain people, but my guess, maybe I'm crazy. My guess is there's more than one person who feels like Ben does. There's more than one person who felt like, so my guess is, my hope is that all of you guys are gaining something personally for yourself. Like, oh my gosh, like that's how I felt. I remember the first time I went to a Tony Robbins event and Tony does all these interventions with people. And part of me is like, I want an intervention, but I'm like part of me is scared to death. I don't want him to look into my soul and do his Tony thing. But as he's doing it with all these other people, I was like, oh my gosh, he's speaking to me, he's speaking to me. And all these things were like the aha's I actually needed. I was like, oh, thank heavens I don't have to be in the hot seat, but I still get the value of it. And so hopefully you guys are getting that as well. Alison: And another thing, this is I actually what we do in the 2ccx program is we do these hot seats. And they're usually a little bit smaller groups and we can really dive in to help your business. So this is just kind of like a sampling, but we do it consistently over and over and over again. And people have multiple hot seats to help them too, because you have different sticking points throughout your business. It's not just the one dial tone that you need to get that clarity. You're going to need help in a month. That's just what business is. Because we can't stop. We have the goal post here, and then the next one and the next one. When you put out the Two Comma Club award, I'm like, I got to get that thing with the expert side. And then next year you're like, we're doing the- Russell: Two Comma Club X. Alison: Two Comma Club X. And I'm like, I got to get that one. You've got the 25 and then you had the give the million dollars away and we just keep moving our goal post. And to be able to get to those goal posts, you're going to run into new challenges. And that's why this program is like month after month after month. Russell: Yeah. So fun.

I got a really cool message from Brooke Castillo about why many people are scared to pursue business and other worldly goals. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- Hey, good morning everybody. I hope you are doing amazing. Today's episode I want to talk about worldly goals. Should we pursue them? Should we not pursue them? And also share with you a quote I got from Brooke Castillo. She sent it to me as a personal message and it was amazing, so I thought I would share with you guys here. All right. So some of you guys know Brooke Castillo. She is amazing, she's someone I had a chance hang out with... When was that? A summer ago or two summers ago? I can't remember if it was during COVID or not. Anyway, it's all a big blur now, but she's someone who's built an amazing business. In fact, it's interesting, she has a program where she helps coaches to become better coaches and then she certifies them. And anyway, she's killing it. She's doing awesome stuff. And on top of that, what's really, really amazing is that the people who go through her coaching certification program, how good they end up. I think we hired, man, 10 or 12 of them that work with our Two Comma Club X students, helping them on the mindset side of things and they are amazing. And anyway, so shout out to Brooke. She's amazing. But anyway, she's probably going to hear this and is going to laugh that I'm even posting this, but as you guys know, I'm working on my new book and I'm having so much fun with it. And I've shared a little bit about it in the last couple podcast episodes. And she messaged me yesterday, saying, "Hey, I listened to your podcast episode." And she had some ideas for me. And they were so good, afterwards I'm like, "This is literally going to be in the new book. I hope that you're okay with that, because it was so good." And so I wanted to share with you guys here because I think it's important, it's something that most of us probably struggle with. Maybe not everybody, but a lot of us do. And that's should we be pursuing worldly goals? And this is tough, especially for me and for my background and for my culture. A lot of you guys know I am... We used to call ourselves Mormons, but we're not supposed to call ourselves Mormons. We call ourselves members of The Church of Jesus Christ of Latter Day Saints. And so even within that culture, for sure people a lot of times look down at, or they don't believe we should be pursuing worthy... Worldly. Sorry, not worthy, worldly. It's hard to say that word. Worldly goals. And so this is kind of the conversations, well, should we be doing those things? Should we only be focusing on spiritual goals and things like that, or should we... Is it okay to even do those things? I have people more often than you would believe, not just within my church, within most Christian denominations, where they struggle with making money. Is it bad? Is it evil? Am I going to go to hell? What's the... All those kind of things. And it's interesting, because for me, I didn't know this or believe this for a long time until I hired actually a really good coach, who pointed out to me, just showing me how aligned the goals that I'm pursuing in business, how they were with what I believe is my spiritual mission. And for me it gave me permission to push harder and to try harder and to put more effort and energy into pursuing my worldly goals. My business goals, my desires to make money and to grow a company, all these kind of things. And so anyway, the way she said it was just so cool. And anyway, so I'm just going to... I literally transcribed it. That's how good it was, and I'm going to read it to you if you're cool with that. So specifically talking about the pursuit of worldly goals. And so she said, "The reason why I think we're in this world is to evolve ourselves both mentally and spiritually, and the worldly goals are what can allow us to get there. Because if you think about it, when you set a million dollar goal, you have to get over all of your self doubt, all of your fear, all of your worries about what other people think about you. And one of the things that I often say to my students is that you have to have the ability to believe in yourself. You have to have the ability to know what you're capable of. And I think a lot of people have a tough time with that, because they think that they're going to be too arrogant or they're going to be thinking too highly of themselves. And one of the things that I tell them is that you didn't make yourself, right? You're not the one that created you. So it's not really up to you to judge. It's up to you to accept that you are 100% worthy and 100% capable. And the desires that you've been given to you in your heart are the map to where you need to go. And when you don't pay attention to those desires, you are smaller than what you're meant to be. There's a huge escrow out there waiting for you, and if you don't claim it, then nobody will. And so it's fun to have money goals and it's fun to have business goals, just because of what they require you to do to evolve. And the other point is that I think it's super important that as soon as you set your big goals for yourself, even the hall of fame goals, Super Bowl goals for yourself, you're going to immediately doubt yourself. You're going to immediately think that you're not good enough. And this is the whole fricking point. If you're not feeling uncomfortable, then you're not feeling like you're making a contribution to your own life and other people's lives, and I don't think that your goals are actually big enough." Okay. So that's what she sent me. And I probably should have just had her... I should have just pushed play and let you listen to it, but I didn't have her permission and I want her to keep sending me cool messages like this. So, but hopefully you guys get that. I thought it was so powerful for so many different reasons. Partially is because should we be pursuing these things? I have these desires, I want to make more money, I want to build a business, I want to grow, I want to change the world, I want to do whatever it is. And it's like, well, who put those desires in us? Those desires I believe are from God. They're the things that are pushing us on this path, that are making us move forward. They're making us go and try to make this world a better place. And so that's part of it. The other thing she said that was so cool was just the fact that, but you didn't make you, right? You didn't create yourself. Somebody else created you. They saw your potential, they put you here on earth, they said, "Okay, go and pursue this thing." And so who are we to judge? If God created us and He put us out here and gave us these desires that we need to go do, it would be wrong for us not to pursue those desires. And it's funny, Stephen Larson said something similar. He's like, "Man, I'd done a lot of therapy and work and personal development." He's like, "But man, business was the greatest personal development lesson in my life." Because all of a sudden you're faced with your inadequacies and your awkwardness and your shyness and all the things come up. Your fear of rejection, your fear of failure, your fear of just all the things. Everything comes up as you're in the pursuit of your goals. And I think that that's what people understand. Somebody else created us, they put us here, they gave us these desires and they want to see what we're going to do with it. And it's interesting, if you read the Bible and you read about the parable of the talents, and I'm probably going to slaughter the actual story, but God gave... Or the master in the story gave people different talents. And talents back then were money. So he gave one person one talent, someone else three, someone else five. And the person with the five talents went and they used it, they invested it, they did stuff and they came back and it made 10. And the guy with three went and invested it and came back as five. And the person with one didn't want to lose that one, so they buried it and they hid it down. And then the Lord came back to them or the master came back to them and said, basically rebuked the person and told them they were an unwise and slothful servant, because they didn't use the talent they were given. God put you on this planet. He gave you a talent. And if you don't do something with it, he's going to rebuke you. He wants you to do something with your ability to grow and create and to evolve and to do something. And so I think that... I would say it's the adversary who's telling us the opposite, which is, don't pursue those things. Don't try to grow. You're not worthy. You're not ready. No, no, no. You are, you're worthy. You're ready. Sorry, you're worthy. You're not ready yet. They say that God doesn't call the qualified, he qualifies the called. So we've all been called. Most people don't pursue it. Most people hide, they shrink. Whereas if you understand it correctly, it's like, no, you're going to get called, but you're not going to be ready. That's the whole point. It's so you go out there on this journey and start learning and start growing, start figuring things out and putting the pieces together, becoming something different, becoming somebody more. This life's not who you are, it's who are you becoming. And it's a constant journey until we die. So it's like, who am I becoming? Who am I becoming? You're moving forward, moving forward, moving forward trying to become that person. And so I think that's really the goal. So my belief, especially, and the way she said it was just so powerful. But these worldly goals, these things that sometimes are looked at as negative, and they can be negative. I think they can destroy people too. There's always with everything, there's the moderation in all things. But it's understanding that these goals and these desires were put in our hearts by someone that wasn't us. By our creator, by the person who created us. And so anyway, I hope that helps somebody out there who's stressed or worrying or trying to figure things out. It's going to be okay. You're not going to feel worthy. You're not going to feel ready. You're going to have all the inadequacies. You're going to feel, like she said, like, "Oh, if I do this, people are going to think I'm arrogant. They think I'm thinking too highly of myself." No. You were put here to do something amazing, so do it. Step into it. You're worthy of it. You're ready for it. You just got to step up to the plate and take it. So hope that helps. Thanks you guys for listening. And thank you, Brooke, for your feedback and your ideas. She's an amazing person. If you don't, she's got a really good podcast that's really good. So go listen to her podcast as well. All right, thank you everybody. Appreciate you for listening and we'll talk to you guys all soon. Bye everybody.

The secrets of transforming your identity into an actual obsession. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- What's up, everybody. This is Russell Brunson. Welcome back to The Marketing Series Podcast. Today, we're going to be going even a little bit deeper, talking about identity. All right, I know I talked about this stuff a lot, but it's in my head on my mind a lot. I think sometimes we talk about a topic and then we're like, oh yeah, I know what that is. So the topic we're talking about is identity shifting again. And I've talked about it in so many different ways. Like we talked at it from a marketing standpoint, like with your audience, you've got to create an identity shift if you truly want them to move and follow. In goal setting, we talked about you have to have an identity shift if you want to actually move and change. But I had a weird realization over the last probably 48 hours or so. So those who don't know, my life right now, and we're in the middle of wrestling season. I help coach the kids high school team. So every day at 2:30, I leave the office, race over to the school, and I coach. And it's kind of weird, because I'm not the head coach. I'm there just kind of wrestle my kids, and help people, and whatever. But it brings back all the memories of when you were doing it, right? When you were wrestling, and when you were competing. And for me, it was like, man, wrestling was my life. Like it was the only thing that mattered. There was nothing else. There wasn't like a number two or number three. It was like wrestling and then nothing else. And it's interesting because I watched the kids now, we've got some really good wrestlers on our team, but I think it was two days ago, maybe three days ago, I had this realization. I said there's a difference between people who are wrestling and someone who is a wrestler. And I was looking, because most of the people on the team are here and they're wrestling. They come to practice every day, they wrestle. Then they go to the matches, they go to the tournaments. They do stuff and they wrestle. They're wrestling. But there's a difference between just wrestling and then those who are wrestlers. Right? And it was interesting, because last night my high school I grew up in, it's Hillcrest High School in Sandy, Utah. Every year there's this rivalry against Brighton High School. We hate Brighton. And Brighton's the big... It's Hillcrest versus Brighton. And I think it was like 40 or 50 years ago, they started this thing called the Battle of the Ax. And so they had this huge Ax. And each year, whoever wins the dome gets to keep the Ax. And so when I was a senior in high school, we had lost the ax like 13 or 14 years in a row. And our senior year, we were a really, really good team. And my senior year we actually won the Battle of the Ax. And what's crazy cool is last night, Hillcrest won the Battle of the Ax again, for the first time in 24 years. First time since I was a senior in high school. And so I saw that on Facebook, someone posted it. So I got all excited. And so I started going back through all my old video files. And I found videos of me wrestling in the Battle of the Ax. And then us winning the ax, and us going crazy, and videos of the ax and like all these things. And so it's kind of fun, I went and took some little screenshots and some clips of me wrestling. And I posted it on Facebook and tagged all my old wrestling buddies and coaches. And anyway, the last 12 hours have been a lot nostalgia for me, just seeing my coaches comment, my friends and my teammates. And ah, just thinking about it. But I started thinking this morning again, as I was looking at that, this is the identity shift, right? There's a lot of people who do wrestling. There's a lot of people who, again, they go through the motions, they do the thing. But there's a difference. When I was competing, I was a wrestler. And what does that mean? Like what does it look like? Because from the outside, it probably looks similar. But the difference was, when I would wake up in the morning, all I was thinking about was how to become a better wrestler. I was at school, in classes, that's all I was thinking about. When wrestling practice started, I was there. I showed up early. As soon as I got in the room, we started wrestling, started rolling around. As soon as practice ended, my dad would show up and I would do a second practice every single day. And then on the weekends, like when we traveled, we brought wrestling mats. We literally have wrestling mats that we'd hook to the top of my dad's truck. When we'd drive on family vacations, we'd get the wrestling mats out and we'd wrestle in the morning before we would go do our, go on the lake or whatever. I wasn't someone who was wrestling, I was a wrestler. It was different, right? It's an identity shift. Like it was my life. There was nothing else. It is who I was. And I look at the kids who are the most successful, if not the ones who wrestle, that it's the ones who are wrestlers, where it is who they are. It's who they become. And I keep trying to think, how do I instill that in kids? In wrestling, how do I get you to go from being like, oh yeah, I'm wrestling. I go to wrestling practice. Like, no, no, no. You don't understand. If you really want to be the best, if you want to be a State Champ, or a National Champ, or an All American, or whatever, the thing is, you have to... It's more than this. It's not just doing the motions that everybody's doing. It's like, you have to have this identity shift where you become a wrestler, where that's all you do. That's your full-time am job, income, livelihood, thought process. Like everything is wrapped into that thing. So why do I share this with you guys? I share it with you guys because as I've been now, 20 something years, teaching entrepreneurship, and online marketing, and doing this thing, I see that same division. There are people who start businesses. There are who try to make money. There's people who, whatever, right? But the people are successful, the ones who actually had the identity shift, where they have become an entrepreneur, they become a publisher, they become an author. They become something different. And you can tell that shift because it goes from like, "Okay, I got to work on my business today for an hour." Or, "I got to block out three hours," to "This is my obsession." I was talking about it with... Recently, I let go some people who had been in our company a long time. And I remember for me, it was like... It's tough because I'm like, man, if I got fired from this, from what I do, it's my life. There's not like I go to work and then go home at night. It's like, this is my life. And this is my life and I'm thinking about it all the time, like when I'm the shower I'm thinking about it. At my home, my family... Maybe that's wrong. I don't know, it's an obsession, but if you look at my identity, what am I like? I am an entrepreneur. I am a curator. I am a... Like, I could give you different identities that I resonate with. But it's deep. It's not a dabble. In fact, I remember, this is a couple years ago, somebody asked for my email address. I gave it to them. They're like, "That's your work email. What's your real email?" And I was like, "What are you talking about?" And they're like, "Well, don't you have a personal email and a work email?" I'm like, "There's no division." I don't have a personal life and work life. This is my life. You know what I mean? And I was confused, because I remember someone on my team, assuming now I think I've learned since then that almost everyone has a work email and a personal email. But for me, again, there's not a line between those two things. This is my mission. When I was wrestling, I was a wrestler. My mission was singular focused. There was one thing. Since I've gotten out of wrestling and I've become who I am now at today, there's no work Russell and home Russel. There's Russell, and this is who I am. This is my personality. This is my identity. That's how deep your identity shift has to become. And not that you can't have success without it. People have success, they make money, blah, blah, like those things. But if you really want to, in my mind, to change the world, to do something amazing, it's deeper. It's this thing where it becomes you. That's what an identity shift is. It's not saying, "Oh yeah, I wrestle." No, no, no, no, no, no. I'm a wrestler. Like you cut me, I bleed that color. I remember Stephen Larson one time, in fact, we made a whole t-shirt, a theme, out of funnel hacking live when you're calling people diehard funnel hackers. And his joke was, if you cut me open and you see my heart beating inside, you'll notice there's a blue gear and a red gear. That's how deep I am in this community. And so we made these t-shirts that said Diehard Funnel Hacker, and it had a beating heart, click funnel's heart. But again, that's the kind of identity shift you have to have. And I don't know exactly how to do that, or how to have it, other than it's got to become an obsession. I think in our society, in our world, people talk down about obsessions sometimes. Because there's definitely a negative stigma sometimes. And it's tough. As a producer who likes to produce, I struggle with people I love around me, including my wife and other family members, other people who are just like, "You got to turn it off. You got to stop." And I'm like, I don't understand what this means, turning it off. It's not like I'm going to work and I'm leaving work. It's who I am. It's my identity. There's no on off switch. It's just, it is.And that's the level of identity shift you've got to have you really want to change the world. I remember, I think I shared this on the last episode of the podcast. But I remember there was a wrestling film I used to watch all the time, with Tom and Terry Brands. And it started with, "My name's Tom Brands. My goal's simple, I want to be the greatest wrestler in the whole world." And then the second guy is, "My name's Terry Brands. My goal is simple. I want to be the greatest wrestler in the whole world." That was not somebody who was going to work and then going home at night. That was someone who, they were trying to change the world. They were trying to be the best. And I feel like, man, if you really want to do something great, you got to do that. And it's tough for most people. Because most people don't have that. It's interesting, I had my time when I got to be an athlete, which for me was from... I didn't start wrestling until eighth grade. So from eighth grade till college. So there's what, four years high school, 8, 9, 10. So I had a decade. Wow, I had a decade. I had a decade where my sole focus was being an athlete, and everything was there and focused. And I look at most people, it's interesting, because now that I'm coaching high school wrestling, most people, their only chance to be athletes is two or three years. If they start as a sophomore, maybe freshman, they make it four years. That's the window of the life they're an athlete. And if they're not great or whatever, like again, if they haven't had that identity shift, they do the thing, but they're not... Like they miss that. I think for me, I was lucky where I had a decade of my life where I was singular focused. I had a chance to have that. And so for me to go deep on something, to be obsessed with something, I had done it before. That pattern was in my brain. It was easy for me to, as I switched to business, to become like, okay, I'm going to tackle this with the same like fervent energy that I did with wrestling. And so I was able to go deep on it, where a lot of people have never had that chance in their life. They've never gone deep. They never sacrificed everything they had for something that they wanted to get. And if you haven't in life, it's going to be kind of hard. It's going to be hard to even understand. You've seen somebody who's crazy like me, and you've seen somebody. You get people around you, but you never experienced that. And it's like, how do you trick your mind? How do you train your mind? How do you go deep on it? And I don't know the exact answer, other than I think we got to stop thinking about it from a, go to work and back, and more of like, this is who I am, this is who I've become, this is who I serve. This is all the things related to that. So anyway, I'm sure some of you guys think I'm crazy, and you're rolling your eyes. And you're like, Russel, I didn't get in here to try to change the world, just trying to make some extra money. And I get that. But you will find out very quickly that the money is short lived. And the thing that, at least for me, and I don't think I'm unique in this. I've talked to a lot of successful people at the highest levels. I've talked to the Tony Robbins of the world, people like that. And it's the same thing, I don't do this for money. I have plenty of money. I do this because this is who I am. Like Tony Robbins is Tony Robbins. He's not like, I go to work and I motivate people. No, no, no, no, no. You don't understand. Tony is... I don't know how to explain it other than he is Tony. This is his mission, his life. And he'll be on his deathbed, running a UPW, like streaming it in. Like, I don't want to stop. Like, I'm going to go til the heart stops beating. Just keep going and keep going. And I think that's me. It definitely is me. Unless I find something different to shift my identity to, but as right now, I love this. I love who I serve. I'm obsessed with it. The art is so rewarding and fulfilling to me, where, again, like Russell you got to turn it off. Like why would you want to turn it off? I can't understand that. It does not compute in my brain. And that's the level of obsession I think you really got to have, if you want to be successful in anything at the highest levels. So anyway, again, just thoughts in Russell's head that I want to share with you guys. Yeah, so I hope that helps. I hope you guys... And for those of you guys who are like me, and hopefully it gives you permission to be like, it's okay. It's okay that I'm obsessed. I got to be careful, because there's a line of obsession where you can lose everything. You can lose your family, you can lose your friends. And I don't believe in that. I believe in trying to incorporate the people you love most into your mission. Like my dad was at wrestling practice every day with me. My mom came to my tournaments. I was able to incorporate the people I loved in the mission that I was on at the time. And I feel like the same thing's true here. I had the chance to bring my kids to Funnel Acting Live. We created a whole family event, unlocked the secrets for our families, because I wanted to bring my kids to an event. So it's like, you don't have to do it and lose everything, unless you isolate from the people you love. It's like, how do you incorporate and bring those people on the trip and the ride with you? So anyway, I hope that helps somebody. I appreciate you guys for listening. It means the world to me. We're working on a new Funnel Hub inside of ClickFunnels 2.0, the very first one is marketingsecrets.com. So it's not quite live yet. By the time you guys hear this, it might be live. Hopefully in the next day or two, we'll have it up there. But it is the first ever Funnel Hub built on ClickFunnels 2.0, which is exciting. Actually, it's not true. We launched magneticmarketing.com on ClickFunnels, 2.0. So that was the first one. And it is live so you can go see it. You can test page speeds. The page speeds are insane on it, which is really cool. Even though we haven't actually turned on all the cashing and optimization stuff yet, it's still way faster than every other page builder. So it's exciting. Good things are happening. And do you want to know why? It's because we're obsessed. All right, thanks, guys, for listening. Appreciate you. And we'll talk soon.

Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: Whole Brain Emulation: No Progress on C. elgans After 10 Years, published by niconiconi on the LessWrong. Since the early 21st century, some transhumanist proponents and futuristic researchers claim that Whole Brain Emulation (WBE) is not merely science fiction - although still hypothetical, it's said to be a potentially viable technology in the near future. Such beliefs attracted significant fanfare in tech communities such as LessWrong. In 2011 at LessWrong, jefftk did a literature review on the emulation of a worm, C. elegans, as an indicator of WBE research progress. Because the human brain is so large, and we are so far from having the technical capacity to scan or emulate it, it's difficult to evaluate progress. Some other organisms, however, have much smaller brains: the nematode C. elegans has only 302 cells in its entire nervous system. It is extremely well studied and well understood, having gone through heavy use as a research animal for decades. Since at least 1986 we've known the full neural connectivity of C. elegans, something that would take decades and a huge amount of work to get for humans. At 302 neurons, simulation has been within our computational capacity for at least that long. With 25 years to work on it, shouldn't we be able to 'upload' a nematode by now? There were three research projects from the 1990s to the 2000s, but all are dead-ends that were unable to reach the full research goals, giving a rather pessimistic vision of WBE. However, immediately after the initial publication of that post, LW readers Stephen Larson (slarson) & David Dalrymple (davidad) pointed out in the comments that they were working on it, the two ongoing new projects of their own made the future look promising again. The first was the OpenWorm project, coordinated by slarson. Its goal is to create a complete model and simulation of C. elegans, and to release all tools and data as free and open source software. Implementing a structural model of all 302 C. elegans neurons in the NeuroML description language was an early task completed by the project. The next was another research effort at MIT by davidad. David explained that the OpenWorm project focused on anatomical data from dead worms, but very little data exists from living animals' cells. They can't tell scientists about the relative importance of connections between neurons within the worm's neural system, only that a connection exists. The "connectome" of C. elegans is not actually very helpful information for emulating it. Contrary to popular belief, connectomes are not the biological equivalent of circuit schematics. Connectomes are the biological equivalent of what you'd get if you removed all the component symbols from a circuit schematic and left only the wires. Good luck trying to reproduce the original functionality from that data. What you actually need is to functionally characterize the system's dynamics by performing thousands of perturbations to individual neurons and recording the results on the network, in a fast feedback loop with a very very good statistical modeling framework which decides what perturbation to try next. With optogenetic techniques, we are just at the point where it's not an outrageous proposal to reach for the capability to read and write to anywhere in a living C. elegans nervous system, using a high-throughput automated system. It has some pretty handy properties, like being transparent, essentially clonal, and easily transformed. It also has less handy properties, like being a cylindrical lens, being three-dimensional at all, and having minimal symmetry in its nervous system. However, I am optimistic that all these problems can be overcome by suitably clever optical and computational tricks. In a year or two, he believed an automated device can be built to gather such dat...

Here is the exciting final part of this special three episode series! On this episode, Russell and Josh talk quite a bit about the new book Russell is currently working on! The new book will be the first (of possibly many) personal development book that Russell has written. We also get to hear why Russell loves to write books and why he thinks everyone should write one. So listen in to the final part of Russell and Josh’s “Outwitting The Devil” interview. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Russell Brunson: What's up everybody. This Russell Brunson. Welcome back to the third and final episode from the Outwitting The Devil interview with Josh Forti. Hopefully you enjoyed the first two episodes. If you missed any of them, go back and listen to episode one, two and this is part three of three. In this one, Josh started asking me questions about my new books. Why I was so excited about Outwitting The Devil, by how I'm using this? Why I'm writing my fourth book and a bunch of other really cool things. So I hope you enjoy it. And you've enjoyed this interview series, please let me know, let Josh know. The best way to do that is take a picture of any of these on your phone, post them on your social media and tag me and him and let us know what you thought about the episodes. Thanks again, you guys. I appreciate you all for listening with that said, let's queue up the exciting conclusion of the Josh Forti, Russell Brunson Outwitting The Devil Podcast interview. Josh Forti: Okay. I want to do this because we're talking about all these amazing books and I don't know, this is probably like two, three weeks ago. Maybe it's a little bit longer that. You start hinting on Instagram about this book. And I'm like, "Oh my gosh. There's another book? What could it possibly be?" And then last week I'm out here and you started telling me about it and what it is. Russell: Showing you the deal. Josh: It's not a marketing book. It's the next piece and it's your first ever... And I don't want to spoil it for them. I'm going to say it's like your first ever take at personal development. Talk to us about this book. When's it coming out? How did this come about and the details of that, because I'm super, super excited for it. Russell: I think it was my only, hopefully. But I said that about Dot Com Secrets too. Josh: I don't believe that at all. There's going to be a trilogy for... Russell you're going to be writing books till you die dude. Russell: I don't know. Writing is so painful but this one, again, it's me coming back. We launched Traffic Secrets. The world goes chaotic and I have more time and I'm trying to just occupy my mind. Josh: Which by the way, how perfect time. My heart was completely broken when you had to cancel the Traffic Secrets event because I was supposed to speak to there. I was like, "No." But how perfect of a timing was Traffic Secrets when- Russell: There are pros and cons of it. It was really good from a selling book standpoint. It was really hard for making New York times bestseller list, which we actually hit, which I'm still freaked out about. It was tough because Amazon wasn't shipping books. Things weren't shipped, all sorts of chaos. They said books weren't essential and so like it was hard to hit lists because you'd sell 10,000 copies of books in a week but Amazon was waiting two, three, four weeks to ship them because it wasn't... The way that the lists work is, how many did you sell in retail outlets? How many do you sell on USA today? All the things. And so when you have the big push, but then some books aren't being counted four or five weeks later because Amazon doesn't consider them essential. They're not sure when they can glut. Normally it takes 10,000 books or something to hit a bestseller list. We hit over 100,000 to be able to do it. It was way harder, way more stressful, but we got it. But it was easier to sell because I had more time. Anyway, a lot of pros with that. Plus it was crazy because in the beginning of the book I talked about there's a storm coming and then literally it was like, we're in the middle it. You should give this book right now... Josh: Literally right now. Russell: I think I'm similar to you. I think a lot of people in our community where it's just like, my mind is always spinning. I can't stop. Josh: I cannot shut it off ever. Russell: It's like there's got to be something I got to be thinking about. And again, it was harder me to find stuff for me to geek out on inside of marketing and business. It was just hard to find the next... I don't know. Every level you get to, it's harder to find the next level. I'm sure there's time where Michael Jordan's like, "I can't find people to push me anymore." Where do you go? And it's just like- Josh: Yeah. Like Tom Brady in the NFL just completely dominating every team that's out there. Yeah. That's right. Russell: Anyway. So not that I'm that level or anything. Josh: Right. Right. Right. Russell: For me it gets harder and harder- Josh: Likewise. Russell: To find things. I have to dig so hard to find the gold. And so I started just looking again at some of these things. And that's when I stumble on this book and just like, every page is gold and it's like I'm lit up again. I'm on fire. Again, I talked about earlier, for me one of my highest values is ROI. What's my return on my investment. So I'm learning these things. I'm growing myself personally, but I'm feeling empty because I'm not sharing them. So it's like, "What's the platform?" That's why I'm like, "Everyone go read this." I need to have this conversation with somebody. So having Dave reading it, everybody can get to read it I'm trying to read so I can get this conversations. Then when you're like, "Hey, do you want to talk about a podcast?" I said, "Yes." You forged some of this stuff because it's in me and if I can't contribute, it seems like I'm wasting it. And so there was this, there was other things. And I started looking more and more. Right now I've got five kids. Three of my kids are teenagers now and teenagers have been way harder than I ever thought or expected. It's weird. Kids are really fulfilling, but man teenagers have been just... It's different for me. I'm feeling like I have to grow to understand myself, but to also understand them. And what I envisioned my kids as teenagers are going to be what it is, has been so much different. I think for me, at times it got me depression, sadness and these things. And I was like, "I shouldn't be depressed this time in my kid's life. This is the greatest time I could be with them but I got to shift my mind." So it was me trying to do some work on myself, to fix myself. Not fix myself, but to get myself in a spot where I could enjoy the season. And then number two is how do I serve them now at this point? Because I envisioned the way I was going to serve my kids was when my dad did. Where I was like, he drove me to wrestling practice and we traveled the world, we worked out super hard because that's what I needed and I assumed that that's what my kids are going to need and it's not. That's not what they want. They want almost the opposite of those things. I'm like, "But I have these gifts. These skills I can give you." They are like, "I don't want them." I'm like, "I can help you start a business." Like, "We don't care." I get them value money because they've always had it. It's like all these things. Every gift that I have, it's like all my unique abilities I want to give my kids, they don't want it. So I'm learning this thing of well, instead of me trying to give my kids these things that I think that were so valuable to me. It's like, I have to sit back and understand what's actually valuable to them, which is so much harder and I'm learning this process. And so as I'm going through this lens of trying to learn these things, understand them, trying to figure them out for myself and I'm stumbling upon things like this and other things. It just got to a point where I was like, "I need to write this book first off for myself." If anyone who's done it, there's this weird thing as you start reading, you start seeing connections. You don't see any other spot. I feel like God opens up insights to you. They're just magical. Like I remember- Josh: When you start writing. Russell: Yeah. Josh: Yeah 100%. Russell: You have to get deep in a topic, you have studied all these things to figure things out. And I remember the first time I really understood this is, after I finished Traffic Secrets, I wanted to reedit DotCom and an Expert Secrets to publish the trilogy. So I went back. I remember reading those books and I was like, "Where did this stuff come from?" I was like, "This is good crap. I don't remember saying this or thinking that." I couldn't remember and- Josh: Interesting. Russell: It's the weirdest thing going back and fighting things. Somehow that was given to me because that was not something that I just intuitively knew. And I feel like for me, I wanted to start the book journey because I'm searching for these answers. The premise of the book is not, "I have all the answers, let me give them to you." I'm in the season where I'm going through it again and let me share through I'm learning on this journey because I'm learning some amazing things. And as I'm sharing as I'm writing them, again these insights keep popping in and it's fascinating. So I'll be doing something, I'll be doing something and I have a doodle. I'm like, "Oh my gosh." I run to Dave I'm like, "Look at this." He's like, "What am I explaining?" He's like, "I never saw it before." New to that. It showed up when I'm in this intense time. And so it's been fun as I'm writing it because these insights are coming at a speed that they don't normally come in. Josh: And I think also- Russell: It's really funny. Josh: I think... Hold that train of thought. I want you to keep going on that. But I've noticed that as well, when it comes to reading books. Reading a book and then applying the book, those are two very different things. I have read Expert Secrets, Dotcom Secrets, Traffic Secrets. And I'm going through, I've not read the hardcover of Expert Secrets. I've only read the soft cover. So right now I'm going through and yes, two nights ago I started it and it's- Russell: You started the hardcover? Josh: Yeah. I'm going through, I'm listening to it and I'm reading it and I'm taking notes- Russell: Get the hardcovers. They're way better than softcovers. Josh: So I'm going through all this stuff. For the last four or five, six months, all I've been doing, I have no front end products of my own. I'm not building anything. All I'm doing is working with big campaigns on the backend. It's like full out stuff. We're doing stuff with cash phones. All these stuff is up and I'm going through and actually inboxed you. I was like, "Dude. People say they've read this book but they haven't." They've read the words, but it's totally different when you actually experience it. And you're watching where it all fits in and you start to see how it all clicks together. So that broke from the reverse angle of when you're writing it and trying to put it on in together is what you're talking about here. Russell: Yes. It's super fascinating. So it's been fun. I'm excited. So my goal, I'm trying to get it done by summer for it to be a launch in March. So if you published traditionally, this publishing schedule is really, really long. So if you are going to read it in March, I'd have to have it done by June. Josh: If we want to read in March of next year, you have to have it done by June this year. Russell: Yeah. Josh: Dang. Russell: So that's where I'm at. So I'm also with the first section of the book and there's four sections. Back then this month I spent the section number one and then that's where I'm at. Josh: Do we get to know what it's called? Do you have a title yet? Russell: I do. I don't want to show a title yet because I don't want someone going and- Josh: Oh, that's true. Russell: "You guys all suck." And buys those domains up and they start like SEOing me and beating me and all that stuff. But it's going to be cool. It's a study of two things. So I'll give you this part. This is the subtitle. So subtitle, something Tony Robbins talks a lot about, but it's the science of achievement and the art of fulfillment. These two things. How do achievers achieve? And then how do you actually get fulfilled? Because it's fascinating. I think- Josh: Interesting. Russell: I see my own life. I achieve something thinking that, "When I achieve this thing, I'm going to be fulfilled and happy and everything." And you achieve the thing and you're like, "I'm not happy." And you figure that achievement and fulfillment, they don't work hand in hand. It's a science of achievement, which that's why science achieves more scrutiny. It's like, "Here's a step-by-step process to get this result." I want to be state champion wrestler here's a step by step process. Boom, got it. I want to be a known American step-by-step process. Got it. I want to start a business, step-by-step. Science. It's not thinking, you just follow a process and you get it. So for me, achievements always come easy. Anything I ever want in my life I've achieved it because there's a science. I figured out. Fulfillment's art, it's different. It's not follow these steps and you become fulfilled. The yin yang of these two things. And it's so fascinating. I've been going deeper into it and seeing the pattern appear over and over and over again, all these different things. And how do you apply it to your life? And there's so many cool things in this book that don't necessarily talk about science of achievement and fulfillment but they're all in here. The patterns in here over and over and over again. So it's pulling it from all these sources and showing it to everybody, that's what the book's going to do and then how to weave it all into aspects of your life anyway. So that's- Josh: One of the things and I'm sure you'll talk about it, but will be the balance of those two things. Because it's early on in my very young career of being 27 years old, but it was all about achieve, achieve, achieve, achieve. And there's always my mom's voice in the back of my head, it's like, "Things won't make you happy." "I know mom." Russell: Yes they will. Josh: Yeah. Yes they will. And then you get there. There have been moments in my life where right now in this moment I am completely fulfilled or I'm completely content and it's just like, I don't know what could make my life better. And it's not when I achieved anything, it's not when I did anything. But in that moment, whenever I take a step back and think about that moment, I have very little drive to go achieve anything more. And there's that balance of how do I stay fulfilled and content while also being driven to go achieve. Because for me and this is something I'd wrestled with and talked to Katie about it. And I'm like, "It's either one or the other. I can't be..." And she's like, "There's always another option. There's never black and white." And so balancing the two of those and understanding that. Like you said, they don't go hand in hand. They're separate things, I think it's really important and something that I'm trying to figure out and learn. Russell: So I got frustrated about all the times I achieve something and I'm so frustrated, why do I not feel how I thought I was going to feel and leads to depression or frustration or whatever. But when you start separating these are two different things I can achieve and I want to achieve, but how do I get fulfilled in the journey or separately from it and you start anyway. It's been fascinating and learning so many cool things and it's going to be fun to start sharing with everybody. I'm going to probably start in my podcasts, start dropping more and more things then getting deeper and deeper. More of the thoughts are going be flushed out. That's the weird thing about writing a book too, is initially I'm like, "Here's what I'm going to write." I write an outline of what the book is going to be and I write chapter number one. I was like, "Now this outline makes sense. You write that one" Chapter two. And so it's like, it's this rebuild, rebuild, rebuild. And by the time it's done, hopefully we'll find out. It'll be the perfect thing that's like, here's the frameworks you need. And for example, this whole concept here, there's a chapter that's going to be taking the frameworks from this book and this is going to be the chapter walking people through this concept of faith and fear. This doodle is a rough draft. I just tell you I sent this to you today. I'm like, "This is not the perfect doodle. I saw it. I'm not going to post it down below yet because this is partially done." It's going to be perfect by the time the book's done. I'm still thinking through and trying to get it right. And making it a simple form where I can understand it and hopefully it makes it easy for people to apply. But anyway, it's pretty cool. I think everyone should read a book. I think everybody listening should set that as a goal because when you do, just the act of writing the book will change your board. And I think anyone will understand. And when somebody asks, "What are you doing?" You're like, "I'm writing a book." Josh: That sounds very cool. Russell: There's no much cooler than that. Josh: Yeah. Yeah. For sure. Okay. I know you have a hard cutoff, so I want to be respectful of that here. So I want to end with one question here and that is specifically about reading books. It's interesting. I'm pretty involved in the ClickFunnels world. Those are my people as well too. And so those are the people that follow me and that I interact with and I talk to a lot and it's always interesting when I talk to people about reading versus action. And some people have this... I feel like there's weird thought that if you're a reader, you're not an action taker, which I'm like, "That's not true. That's not how that works." But anyway, for you, if you are early on in your career, early on in you journey of building your business and your funnels and putting everything together. Do you recommend? Going back and thinking of your life, were you a big reader early on? Did you do a lot of reading or were you more action taking and looking back, would you recommend people read more, take more action? What's that balance? Because it's very easy. I know for me, I'm making time to read and then that's all I want to do. I'm like, "This is amazing." And then I'll take action. And so what's that Balance there? And what do you recommend as far as reading versus action? Russell: It's tough because some people read just because you get fulfillment or like there's- Josh: There's a good feeling that comes with reading. Russell: Comes with reading. Josh: For sure. Russell: So- Josh: It's a fake sense of accomplishment. Russell: Yes. So this is my belief. I remember when I first got started, I was reading a lot, I was listening, I was going to seminars. I remember at first it always frustrated because I was learning all this stuff and I was getting it but I had nowhere to use it and I was trying to use it all. That's why I think I launched... I can't remember. A couple of funnels by measure. It was like a 106, 116 or something funnels I launched before ClickFunnels. And that's because every idea that came to me, I was like, "I have to create something." I create this and I create this. I was creating funnel and funnel and coaching program. I joined Dan Kennedy's mastermind and they talked about, "You should have mastermind groups." So at the event I launched a mastermind group. I'm like, "You should have phone sales." We started phone sales and "You should be doing seminars." We launched a seminar. Every idea that came, I launched it. But man, I got a point where I was drowning. Because we had 8,000 things we're doing and nothing really worked. And I remember always feeling guilty because these ideas are coming to me. I'm thinking, "These are gifts from God. These are inspiration. I need to have these things." And it wasn't until... I don't remember when. But somewhere down the line, I realized that, "I don't actually have to take all these different things and do them, but I can understand them." Because I enjoy learning, understanding. So I would take them into my mind and literally put them on a shelf. I remember there's this Dan Kennedy on how to do high ticket, air exclusive program. So when we were listening to it, there's talking about franchise and this. All of a sudden, this is amazing. So I was taking it because I enjoyed the learning of it. And then I was like, "I'm not doing this right now." I'm so stretched thin, but I enjoyed the learning. So I'm flying an airplane, listening to this audio book or whatever. If I'm going to put it over here, I'm just categorizing and I put it over here in my brain. Like, "Hey. If I ever wanted to go back and do that, I know where it's at or at least put over here." So I started learning because I enjoyed learning but I didn't have to implement everything. And I've put things in these different spots. At the same time I had a very clear vision. This is definitive purpose. I had a vision. So I'm trying to execute on something I'm trying to do. So as I'm learning, when something came that crossed my mind I was like, "That's the next step. I could grab it and plug it in and I could use it." If it didn't. I'm like, "That's awesome. Put it right here. Someday I'm going to use that in future." And I talked to… James Friel and I talked about because he has a Trello board. He calls his shiny penny Trello board where anytime you have a great idea- Josh: Yeah. I have one of those. Russell: Instead of trying to implement, he puts it on his Trello boards. Keeps your ideas. I think for most entrepreneurs, every idea is like your baby, like "This is the greatest idea of all time." Josh: Yeah. I have a Trello board called Josh's brain. Russell: Oh awesome. This pre Trello because I remember getting a note card. I had three by five note cards and when I had the ideas, I put them in there, I put them there. And somebody I'm going to come back to this and I get ideas and put them there. I kept putting them there either in a note card or somewhere else. And it's crazy. And I fast forward. Man, I think it's 19 or 20 years, I'm doing this now. So whatever it is. Almost two decades. And it's really cool because when I coach people now and this is my inner circle so I have people in here I'm coaching and someone would appear on stage and they're stuck with a problem and they're frustrated. They're like, "I don't want to do this thing." And all of a sudden out of the back of my mind pops up this thing and it comes into my- Josh: Exactly. Russell: I have this thing. I'm like, "Oh my gosh. Where did that come from?" It's because I learned it. Because I read this book here, I saw this thing over here and all these things. And so I think a lot of times we have to understand that learning is fun. So enjoy it. Don't be like, "I'm not going to read because..." Reading is awesome. Read, learn, do those things, but also understand, what is your mission? Stephen Larson talked about this two funnel hiking lives ago. He called it just-in-time learning. It seems like if you are going to read the book you need... I agree with that except for this is a better pastime than watching movies. So let's read, let's study. But having your path, this is my goal, this is where I'm going to go. If you join my coaching program, we're going to talk about what's the first funnel. That's what we focus on. Don't do anything else, just focus on that. You can learn other things, but categorize them or wait until you're ready. And then as you get pieces right. I need that, I need that and figure out the next steps. I think that's how I would do the yin yang of both of those. Because I'm the same way. I'm learning so many things or study things or I find things are awesome that I'm not going to use but someday there'll be someone I come upon that that nugget is going to be the thing that unlocks something for them and they're going to super grateful. So, anyway. Josh: All right. Well man, thank you. I really appreciate you taking the time to do this. This is so much fun. We could talk for hours, but we do have to wrap it up there. We've got a little something to get to, so thank you man. I appreciate it. Russell: No worries. And hopefully all you guys, two things I want to say. Number one, I'd highly recommend reading this book and read through the lens of this. The first time I didn't know where I was going. So I was all over the place and just freaking out. But look at the lens of Faith and Fear of, I don't want to be a drifter. I want to be somebody spiritually, mentally, and physically free. Look at that and start looking at everything he talks about from this lens and just look at it as protections of you that will be there to get to the spot where you're learn 2% or how to keep yourself from becoming a drifter or if you are drifter shift yourself back. And looking at this, because it's this guide book of all the ways that the devil uses to shift you around. And when you're aware of it, man, it makes it so much more powerful. Josh: And- Russell: This is huge. Josh: The thing that I would say we didn't have time to get to it, but I would say too is understand that it's not... If you're religious, understand that there's probably going to be some things that the devil is like, "You don't need God, you don't need me." Some of the things that are going to be in there, like Russell said, 97% is good, 3% is bad. Don't let that prevent you from understanding the value and the power that's in this book because there is so much good stuff in this. And any single time that I've ever had success at anything when I look back, it follows very closely to the principles that were taught here, so anyway. Russell: That's awesome. And then wait until next March to buy my book. Josh: And I will be the number one affiliate. So hopefully you all can be number two, three, four. That's cool. That's going to be super, super cool. So Russell, thank you so much, man. I appreciate it. Love to do it again for The Book of Mormon or something like that and all right. All right guys, that's it. Russell: Thanks everyone. Josh: As always, hustle, hustle. God bless. Don't be afraid to think different because those of us who think different are going to be the ones who change the world. I love you all. See you soon. Russell: Bye everybody. Josh: See you.

The often overlooked “second funnel” that is invisible to the naked eye… Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody. Welcome back to the Marketing Secrets podcast. Today we're going to talk about what I call The Often Overlooked Second Funnel That's Invisible to the Naked Eye. We also call these Follow-Up Funnels, and I'm going to show you guys a really cool case study about how I basically made $16 and 49 cents for every $1 we made inside of our actual funnel. That is the power of Follow-Up Funnels. All right, everybody. So you've probably heard me talk about Follow-Up Funnels before, but I want to tell you just kind of the history behind this and why it's important and what you should do, and a whole bunch of other cool stuff. So when I first got started on online marketing way back in the day, back then everyone used to use email auto responders, which... We still use variations of those today, but I remember when it came out and what would happen is that you had... Someone would subscribe to your email list and then you'd write a pre-written out email sequence. Right? So, what we used to do back in the day when I first got started was I was like, "Sign up for my free five day eCourse." That was the thing everyone did. Everyone had a free five day eCourse. So, someone would opt in and then they give you the email address. Then the Follow-Up Funnel was a five day email course. Day number one, you'd be like, "Here's this first thing, second thing, third thing, fourth thing, fifth thing." And the fifth day, you'd ask them to buy the thing you were trying to sell. That's how this thing first started for me. Then I remember, fast forward, who knows, a year or two later, I was hanging out with a guy named Matt Bacak and Matt told me at the time, I can't remember exactly what it was, but it was something like... He was like, "Yeah, I sat down and wrote out 600 emails. I built an email sequence. So if someone joins my list, they get an email everyday for 600 days, or something." I was like, "Holy cow." That's insane. Imagine, if I just did that once, I write this huge sequence and then put people through it, I'll never have to worry about writing emails again. I'll just add people to my list. That was my thought. So then I started trying to write a huge Follow-Up Funnel like that, a huge email sequence. And I got five days in and I was like, "I want to die. This is really, really hard." So I stopped. And then over the next two decades of my career I tried so many times to start one. I'd start writing one and then I get tired and then I write it and then... I remember one time I wrote it and I put all inside of GetResponse, excuse me, it's Aweber. First I wrote a, I don't know, 20 emails sequence and Aweber and I was going to keep adding to it. And so I built it out. I started adding my list and then Aweber canceled my account. And I was like, "What the dump." I was so mad. And so, then I went over and I rebuilt the entire sequence in Getresponse, but I was going to import my same list. I couldn't do the same emails. I had to rewrite the entire thing. So, I spent like two weeks rewriting that same email sequence then imported my list. They start getting emails. And within like two days, Getresponse canceled my account. I was like, "I'm going nuts." IT's like, "I can't keep doing this." And so I gave up on it again. And then ClickFunnels came out. One of the powerful things about Clickfunnels is when you build out your, your follow-up sequence, you can plug in any SMTP. So that's basically, you can plug in, send grid or you can plug in Amazon S3 emails, you can plug in... And there's a bunch of ones you can plug in. So that way, one of the reasons why we did that, because I had had so many headaches where we had launched an email sequence and our emails software shut us off and he'd go rebuild it. It was a nightmare. Whereas in ClickFunnels, let's say you, you build out your sequence, you upload a list of customers and start getting an email sequence. Let's say, SendGrid shuts you down. You can just plug into different SMTP and the emails keep going and you won't lose a beat. We built that because I was like, "That's how I need for myself because I don't want to write these again." So we did that, the initial email sequence that probably, I don't know, 10 or 12 days. And then that's all I ever got to. And about that time when we launched this in features, Clickfunnels. We need a name for it. Is it an auto-responder sequence? Is it marketing automation? What is the... We need a name. And we kept trying back and forth. And this was before Funnel Hacking Live 2017. We need a name for this, what's it called? And I remember Stephen Larson's here in the office and he was like super stressed out. "I'm trying to figure out this name, I'm trying to figure out this name." And I think he totally went and he prayed in the corner, something. Came back two minutes later, he's like, "What about follow-up funnels?" I was like, "Oh my gosh, that's what this is. Like someone comes in, they give you your email address. They go through normal funnel and then they're added to your follow-up funnel. You follow up with them, you take them through a sequence." And so we built followupfunnels.com and that became the thing and that became the branding. And so ever since 2017 now, so at 21… no not 21 years, four years. Four years, I've been calling them Follow-up Funnels. And so for me, that's what it is, you have your funnels and then your follow-up funnels. And so, it was interesting as I was writing the DotCom Secrets book, actually, prior to that, I was doing a presentation for Funnel Hacking Live 2017. And I actually shared this case study in the DotCom Secrets book. I want to share with you guys right now, is I want to see like how valuable is an actual follow-up funnel. As we started looking at our funnels, how much money they make when somebody comes through a book funnel, right. And looks through that revenue and then said, "Okay, over the next 30 days from our email follow-up funnel, how much money do we make?" We started looking at the math and the numbers and what was crazy in the snapshot I took, this was 2017. I think it was December of 2016. I took the snapshot. And what was crazy is that for every $1 that we made inside of an actual funnel from a book funnel or a webinar funnel, whatever it was, every $1 remains side of a funnel within 30 days made $16 and 49 cents through our followup funnel. What? What the dump, right? If you guys never heard me say that expression before, it's a weird one. I had a friend in college who used to always say, "What the dump" and it's stuck, and it's weird. I don't know, but you're getting it today. So, I was like, "What the dump? That's amazing. That's for every $1 I put in, I get $16 and 49 cents back out. It doesn't make any sense." And it started getting me really excited about the concept of follow up funnels. And so for years I sat down and kept like mapping out, “Okay I’m going to write, I'm going to build...” You know, not like a Matt Bacak, 600 email sequence. I want to build a sequence that goes through all my core offers, my products and something that's kind of... I start looking at that. And so we started sitting down and building one out and every time I tried to build out, I got so big. I was like, "It's going to be 50 emails, 60 emails." And I get stressed out. And I was like... Anyway, I'm sure you guys have gone through that. It's kind of overwhelming and stressful. But finally last year during COVID, I was like, "All right, we're building this thing out. And so we sat down and I mapped out, okay. If someone comes to my world, what did all the offers and the videos and YouTube videos or the podcasts websites, what are the best things that I have. What Would be the sequence I would send somebody through, like if my mom joined my list, what would I want her to have first, and second, and third? And I mapped out the sequence and the sequence ended up being about 60 emails. And then, I went through and I was like, "How am I going to write 60 emails? " That just sounds like pain. I want to die just thinking about it. Right. So I got out Voxer and I would Vox each email. So, I just kind of say it and I had my go and get it all transcribed and send me back the transcripts. Then from there, I'd take these, these transcripts, I could write emails a lot faster. And so, I started doing that and we started building out the sequence and it was like I said, 60 emails going over about a three month period of time. So, it wasn't every day, but sometimes it was three or four days in a row. And we'd take three days off and the back and forth. We built out this really, really cool sequence and it got it done. And then over the last 60 days or so, they slowly added people into the top of this sequence. In fact, as of Friday, we had added 1,734,577 people into this funnel. And we were getting an average overall engagement, 22%. 22% people were opening every single email, which is pretty exciting, but that was 1.7 million. And still have another, I think a million and a half that was being added in over the next, probably next 30 to 45 days being added to the top of the funnel trying to go slowly, so that all of a sudden we don't blow up our email. If you go off and start sending a million emails it just... anyway. So, we've been slowly adding these people in every single day. And as 1.7 million have gone into it, 20% open rate. And now, they're getting a sequence of 60 emails for the next three months and what's been crazy and cool and exciting is that first off, I haven't had to write an email for a long time, which is kind of nice. Second off, I'm watching this now because I have a lot of funnels, so my email sequence links people to different funnels, and then videos and podcasts episodes. So again, somethings are selling somethings are trained. Some things are free. Some things are paid, but just kind of moving them through the logical sequence of offers, of content, of things I want people to get into experience and it connects people to all these different things. And then, how it's fun is I'm watching this now. And now this is done, every single funnel across our business now is lifting. It's really crazy. Our best converting videos are more people where views are popping and they're spiking. And , it really seems like the entire company as a whole is lifting in revenue in engagement and all these things all by placing the thing in place. And it... I've been fighting this for, I mean, honestly, it's been two decades because I finally first want to do this, though I actually finally did it, excuse me. And now it's just insane watching what's happening. And we plugged in, so if someone opts into any of my funnels, anywhere at any given time, they go through that little meet. Usually someone opts in a funnel is a little mini sequence they go through for three or four days and then drops them to this big, major sequence that takes them through all of the offers in chronological order. And so we're adding again about 1000 to 2000 people a day. And actually more than that, excuse me. Pretty close to 3,500 or so, opt-ins a day are being added in his funnel as well. So it keeps growing and growing and growing. And I'm watching this now as the entire ecosystem of ClickFunnels is all rising together because of this, this funnel that's in place. And that's nice because it's 60 days long. Everybody who goes into my world is going to be getting these for the rest of time until I decide to change them or updating or tweaking. And hopefully I never will because I spent so much time and so much effort working on them. And it's just really, really cool. So a couple of things. Number one, if you've been getting a new email sequence from me, pay attention, okay. I think I'm going to eventually put this whole email sequence into a book and call it Followup Funnels. It'd be a really cool product, but right now you guys are getting it for free. So, if not, go opt into any of my forms and eventually you'll start getting it. The first email says something about marketing secrets, like "What's marketing secrets?" And so, that's the first email coming through, but it's powerful, man is blowing our business away. So, I want to share with you guys, cause I want you start thinking, now that you've been creating more things, right? You got some funnels, you got some videos, you got a podcast, you got content, you got things you're putting out there. Think about this. My thought when I was creating this follow-up funnels, "If my mom was to come to my world, what would be the first thing I'd want her to engage with? And then what's the second thing. And the third thing, and the fourth thing, I would look at this, this logical sequence of events. And then from that, that's how I wrote my email sequence. And then you get it all together. And when it's done, man there's this thing that's just literally, hand-holding all your dream customers around the logical sequencing of your content in your offers. And how powerful is that? What would that do for your business if you have that right now? I tell you for us here at ClickFunnels it is... We're already seeing this in this entire lifting across the board and it's powerful. And somebody will come to our world and like they see a webinar and that's all they know. And they see a book and they see something random, but they don't have the context of everything we're doing. So by doing this, puts everybody into a sequence where they're getting step-by-step piece by piece, the stuff we want them to understand in the order, we need them to understand them. And that's really the magic and the power. So anyway, I want to share with you guys, because I'm pumped about it. It's working. If you don't have your own follow-up funnels, now is the time to start building out, creating them, plugging into click funnels, I guess, to do it in the click funnels. So you don't risk getting shut down, which happens in pretty much every other autoresponder sequence I've ever had. In fact, I think in the slides I talked about that, because this is the very first time I told people about our follow-up funnels inside of ClickFunnels, we announced it. So, in the past Aweber shut me down six times, Getresponse four times, Icontact shut me down nine times, two and Fusionsoft two times, ActiveCampaign, two times, MailChimp should be about three times. And that's it. And so I would be careful of using any other outside responders for that reason. We have some crazy updates come in Click funnels in the very near future with our followup funnels and stuff. I think you were going to go crazy for, I can't announce that yet, but anyway, good stuff's coming. So I just want to share with you guys because it matters. It's important. It's something that I fought forever and I wish I had done this 10 years ago and just read it every year, re-tweaked it every single year, whatever that might be, but now it's done. And now it's just insane. So again, from the snapshot December, for every $1 we made inside of our, our core funnel or drive people who made $16 and 49 cents follow-up funnel which is crazy. And what I'm finding now, now I have sequences even better. Those numbers are just going up. And so I want to share with you guys, hope this helps kind of build a follow-up funnel. Inspires you, motivates you and gets you excited to build the often overlooked second funnel, that’s invisible to the Naked Eye. It's called the Follow-up Funnel. With that said, I appreciate you all. And I'll talk to you all again soon. Bye everybody.

Stephen Larson points to the importance of studying worm neurology as a tool to understand the hidden secrets of our brain. This talk was filmed at TEDxBangalore. All TEDx events are organized independently by volunteers in the spirit of TED's mission of ideas worth spreading. To learn more about TEDxSHORTS, the TEDx program, or give feedback on this episode, please visit http://go.ted.com/tedxshorts. Follow TEDx on Twitter:

I'm journaling my way through Click funnels', “One Funnel Away” Challenge, and we've reached “The Final Mission”, the end of the challenge, so this final teaching from Stephen Larson is a review of some of the main parts, and the “capstone” of this challenge, as well as a look at; what is the next step? Stephen has titled this teaching; “The 3 Lucrative Funnel Foundations, every business needs”. As this is the final teaching, it will also be my final journal of this incredible challenge. What an amazing challenge this has been, I personally don't know of any other internet marketing course that could come close to offering the value this challenge has. I hope you've enjoyed my journey through this challenge. The challenge can be found here, or if you go to the “One Funnel Away” Challenge, site, you'll see the sales funnel and that it's $100 to join the challenge, which is incredible value for money. Thank you. Roy Clayton.

This episode is about how to find your target audience. I shared some learnings from Stephen Larson, one of the masters of finding what he calls the "red ocean" of people you can serve. This is one of the most important things you're going to do when it comes to creating any sort of brand that adds value and stands out. Let's rock!

Like what you see? Please give generously. http://www.thinktechhawaii.com How worried should we be?. Following on the recent Netflix documentary, 'The Great Hack,' Steve Larson will discuss the election hacks that have taken place, on social media and election data, who did them (that we know of) and how did they do them (that we know of), and what we can do about it fot the 2020 elections. The host for this episode is Jay Fidell. The guest for this episode is Stephen Larson.

Like what you see? Please give generously. http://www.thinktechhawaii.com We had all better know about it. Professor Stephen Larson, a professor of information systems at Slippery Rock University in Pennsylvania, will discuss the latest concerns, risks, protection and solutions relating to various aspects of cyber security, including smartphones, phishing, encryption, social media, public wifi, browsing, passwords, malware and credit cards. The host for this episode is Jay Fidell. The guest for this episode is Stephen Larson.

We were super excited to have the one and only Stephen Larson on the OMG Show today! Stephen has wanted to be an entrepreneur since he was in high school, starting out selling laser pointer pens to other students at his school. As someone who had always been interested in selling, he was able to start learning how to make money after being in dire financial circumstances. He tried door to door sales, being a telemarketer, and becoming a real estate agent, all of which didn’t amount to the success that he was looking for. After 3 or 4 years, and 17 tries, Stephen was finally able to break into the Click Funnels world. Stephen’s area of expertise is all about offer creation, and he learned how to sell through all the failed attempts that he had. Although he learned how to sell, he didn’t know much about marketing and the positive effect that it could have on his business. Figuring out how to be a success was a long process of trial and error, and Stephen shares with us his experiences with this. He also talks about how you can move past the feeling of being plateaued, where you may think that your business isn’t growing. As long as you continue to make progress and work on learning to grow the business, you’ll be able to break through that barrier to keep moving your company to the next level. You can measure successful people according to the dips that they’ve had because if you aren’t plateauing, chances are you aren’t growing. Stephen shares his advice with us, both for business and for click funnels so that you can continue to grow and improve. If you want to know how to sell successfully on click funnels and create a killer offer, make sure to tune in to this episode.   Website - https://stevejlarsen.com/ Instagram - https://www.instagram.com/stevelarsenhq/ Facebook - https://www.facebook.com/stephenlarsen1 LinkedIn- https://www.linkedin.com/in/larsenstephen Podcast - https://itunes.apple.com/us/podcast/sales-funnel-radio/id1149660508?mt=2   Like what you hear? Apply to work with us! Click here.

How do you feel about the words Sales and Marketing? If you're like most, it's right up there with gouging your eyes out with a knitting needle, right? You probably see it as a necessary evil. I know I did for so long until I adjusted my definition of what it really means and how to apply it in a way that feels right and presents an offer to my ideal client that they will adore. Our guest is a master at all things Sales and Marketing but he wasn't always that way. Just like everything else in life, it's a skill you can master too. Our guest is Stephen Larson, and he spent 4 years learning from the most brilliant marketers today before leaving his 9to5 job to build his own million dollar business. Today, through his very success podcast, he shares it all so you can learn and apply the same marketing strategies he's used to grow his online business. Learn more about your ad choices. Visit https://megaphone.fm/adchoices (megaphone.fm/adchoices)

In this episode, Alex shares his reflections from spending several days at the Offer Mind Conference, hosted by Funnel guru, Stephen Larson. In this episode we cover Alex's big takeaways from the conference when it comes to creating attractive offers, how to research what people are already saying they want, and how to best implement new offers into your business! As always, if you're looking to learn more step-by-step online marketing tips, jump into the Healthcare Digital Marketing Facebook group! https://www.facebook.com/groups/HealthcareDigitalMarketing/ - Alex and Will

Boom, what's going on everyone? It's Steve Larsen, this is Sales Funnel Radio, and today I'm gonna teach you guys how to use the sales letters to go find good interns. I've spent the last four years learning from the most brilliant marketers today, and now I've left my nine to five to take the plunge and build my million dollar business. The real question is, how will I do it without VC funding or debt, completely from scratch? This podcast is here to give you the answer. Join me and follow along as I learn, apply, and share marketing strategies to grow my online business using only today's best internet sales funnels.My name is Steve Larsen and welcome to Sales Funnel Radio. What's up, guys? I'm excited for this! Okay, so it's about a week, I don't know, a week and or two ago, we were looking at all the leads coming into our funnel. Right now I've got anywhere from 500 to 1,500 opt-ins every week to see my webinar - that's where we are right now, that's where the numbers are shaking out.What's interesting is the automation of the funnel itself is selling a percentage of those people, but there's a huge percentage of people who don't actually go buy because they have one last question. They need to talk to somebody. And literally, the volume is just something I can't handle. What was interesting is, we found out, we were looking at... I went to BYU Idaho... They're not far away from here, they're like five and a half hours away from here...We just found out that they added a sales program to their majors, right. You can actually go and get an emphasis in sales now, which is awesome, super cool - first undergrad I've ever heard to go do that. So, turns out, they're having their career fair super fast, so we went to work. I opened up FunnelScripts, and I was like okay, a sale is a sale regardless if there's money involved, right? I sell somebody on a movie I wanna to go see. I sell somebody on this is where I wanna go eat. I sell somebody, right? Sales is everywhere. And honestly, if you're not getting what you want in life, it's because you're not a good salesman. It's true! I'm not talking about just for money. I'm talking about anything. It's kind of funny, I went into FunnelScripts and I opened up the short sales letter script and I started filling it out all of the little pieces to sell a student to taking an internship with me. I was like, “Hey, if we're getting 1,500 leads every single week, what can we do to get these people, if they just have one question left, how can we get them to come the rest of the way and actually purchase?" So, what we did was, we went back to college. And we went to this career fair, and I decided, how cool would it be to use some direct response. You know, like the old school direct mail kind of principles, right? I went through and I wrote a sales letter on yellow paper, right? And anyway, this is it. So, I just wanna go through and I'm just gonna read this thing to you guys so you can see how persuasive this was - because the result was amazing. The result was incredible. It was kinda funny at first to stand there. We actually brought this exact same set up that you see here if you guys are on YouTube:We got the big Sales Funnel Radio paparazzi wall and that's what we put up. We got this big banner made.We made these Capitalist Pig T-shirts - that are going to be made available to anybody soon. I'm super excited about it. People are PMing me like crazy. They say 'Capitalist Pig' on the front and its like a piggy bank and there's a dollar sign for the eyes. It says 'Capitalist Pig' and then on the back it says 'Sales Funnel Radio'. It's super cool! Anyway, a lot of people were asking for 'em. So, we figured we might as well make 'em publicly available to all of you soon. It's not gonna be like a thing we have open forever, just gonna open and close kinda stuff just 'cause I'm not really in the T-shirt biz so, kinda when time permits, I'll sell that shirt and then not. Anyway, I'm excited though. And we have an 'It's Monday Baby' shirt coming out soon. Anyway, so we were wearing the Capitalist Pig shirts I should be wearing it now, that'd be kinda cool. We had this setup, we had the high ticket sales banner here the Sales Funnel Radio thing, and the crown jewel of it all, in my opinion, was this script. And what was cool about it is like this thing, I'm selling them to take an interview. I'm selling them to not just do the internship, but I just want them to go take the interview. I'm selling the next step in the process. Get on an interview. So this is what I did... I went into FunnelScripts and literally an hour before it started, I was doing the One Funnel Away challenge stuff which, I know a lotta you guys are in... Anyway, that's over now. That first month, that's over now. I thank you guys so much for being a part of it, really appreciate it. But I was doing that...And about thirty minutes prior to this career fair starting, I opened up Funnel Scripts and I was like, "Hey I'm gonna go and I'm gonna write a sales letter to get somebody to come fill these closer positions." There's a lot of people out there that are already experts at it, but I thought it'd be kinda neat to go take some college students and do that. Which is super cool. Anyway, this is it:"Attention graduating or interning BYUI students, get a paid internship, with on-the-go training which you'll actually use after you graduate." 'Cause like the headline right there, that's it right there. Just like I would in a webinar, right? "Attention audience, attention audience," and then a headline, "Get a paid internship with on-the-job training which you'll actually use after you graduate." Holy smokes, right? What do they want? That's a promise of a paid internship with on-the-job training. And then what's the fear here? "Oh man, I'm not gonna actually use that when I graduate." No, you actually will use this if you graduate. If you know how to sell, you're gonna use that everywhere in your life, the rest of life. And then I wrote it as if it was first person button lingo. For buttons lotta times we'll use first person language. "Yes, give me Secret MLM Hacks. Yes, give me "insert product", whatever." So, I wrote it in that manner. "Yes," in quote marks: "Yes, I'm ready to learn the one skill that makes me more valuable to the marketplace. A real skill that is transferable to any profession I end up in and keep control of my income." What? Thank you, FunnelScripts! "I understand that when I act now I'll become a high-paid sales closer of the Sales Funnel Radio high-ticket closing position and get....," and here's my offer...I wrote an offer for the interns, it's an intern offer:Number one: salary plus commission - We're paying 'em like eight bucks an hour just to keep them moving, right? And then we pay commission. We're the one paying for all the leads... I'm the one serving up all the leads to 'em, so, anyway we give them 10% of whatever they close, at any price point. Right now at the recording of this, I have products anywhere from $1,000 to $3,000, and then $30,000 to $150,000 products. I'll give them 10% of whatever they close, I don't care. So, "salary plus commission." Number two: A choice of part or full time. A choice of your own hours. A chance for full-time hire. A chance to learn on the job. An amazing reward program which we have - which is really cool. "I also understand that when I act now I also get the top converting sales scripts in today's market."  - I'm just gonna write a sales script. I'm gonna use the four question close from Expert Secrets. That's what I'm gonna teach 'em on.   “Pre-qualified leads to set up for you.”"Remote work available" - I'm trying to think if I was a student again, what was super frustrating to me? Working with hours... They're my target market, right? I'm just laughing at this, and the whole reason for this entire episode is because I want you to understand it doesn't matter who you're selling or what you're selling or who you're trying to convince, sales are involved.The concept of offer creation the concept of sales letter writing is something that pays you wherever you go. I don't care what you're selling, or if there's even money involved with it. It will "pay you" whatever you want. Basically, I said they get everything for free instead of the public price of $15,000, which is what it normally would be to the public at like a two or three-day event. I'm gonna teach them one-on-one with a lot of this stuff to make sure that they're awesome closers, right? "To your professional success Stephen Larson - interview for one of the three positions now." Wait, there are three positions? Wait, there's scarcity and urgency... Right, it's the same principles throughout. Anyway, there are a few other things inside here which are pretty awesome. But it's the same principles as you would any kinda sales letter. What I did is I went through and I starting thinking through how I would, so I designed this banner the day before, and funny enough we were able to get it actually printed, which is awesome. But I just want to walk through the banner really quick here. Check this out, so I'm actually gonna unhook the camera. First time in Sales Funnel Radio history! Check this out, so it says:"Sales Funnel Radio. 200K+ downloads." - By the way, that's cool. That just happened. 200,000 downloads of Sales Funnel Radio. Thank you very much by the way. Big ol' picture, why? 'Cause I'm trying to add a little bit of authority in it and most people, they looked at the banner, they looked back at me, look at the banner, look back at me. Like, "That's you!" Like, "Yeah!" I specifically created the marketing to get an intern so that it would offend the right people and attract the right people. It's very key, so many people are apologetic in their marketing. Saying, "High-Ticket Sales" right there, big across the front, "High-Ticket Sales", right there. Guys, it's fascinating how many people that repelled. Good! Good! This thing did most of the work for us. And then I went through and I started lacing out all of the benefits: rOh, "Salary + commission", "part or full-time," "remote work," "reward program," "choose your own hours," "chance of full-time hire", "on the job training," "pre-qualified leads," right? "We just need more closers," right? That's what I say at the bottom there. I said, "Apply here. There are only four positions available." I think on the sales letter it said three, but anyway, I don't really care. I just need scarcity and urgency and need 'em to be hungry. Hunger is the thing I can never teach anybody. So I'm trying to farm out those who are hungry. Then, just like we would with a progress bar on a landing page or an application, I needed to do some kind of a progress bar. So check this out, there's already a sense of fulfillment. I'm trying to give them a dopamine hit because they've already completed step one. Right here, check this out: Step number one, go apply. Step number two, get the script, which I'm going to teach them, it's really simple. Step number three, close the lead. That's it, that's all they gotta do. At the very bottom, I added testimonials to people I've trained in the past. Super cool! "Orlando. What's up, dude? Shout out to you." He said, "My highest gratitude to Steve when I started two weeks ago, I did $30,000 at my first presentation yesterday." It's a true story, super epic. Another one from Angela Florence! "What's up? Shout out to you." Said, "I'm a quiet person, but when I went to Stephen's training I closed over 50% of my leads the first time ever trying." So I went through and I just wanted people to understand this is a real thing. So let me just secure the camera again here. Bam! There we go. What I want people to understand is if you want to do this, it's a script I'm gonna teach you. They're not cold leads, they're coming in and... Anyway, so I'm excited about this and it's been really cool. And as a result in just a few hour period that we were there, we ended up getting, I think, 24 people asking. Two of them were an obvious "Absolutely Not," so we went down to 22. And then we've been following up and closing back and I think we're gonna grab six or seven of them, which is awesome. So what we've been doing to the business now, and this is why this is making Sales Funnel Radio... If I'm looking at the funnel, and I got more leads coming in then I can handle, this is an obvious, easy position to add in the back, people just closing other people, just pulling them on in: "Hey, what's up? Hey, how's it going? Hey, hey, hey, hey." It's an obvious, very, very easy position to go fill. It's commission, and even then, eight bucks an hour. If my course is a $1,000 or $1,500 you only gotta sell one, like, a month to pay for themselves. If they can't sell one a month, I guarantee ya, I'm not keeping them. It's just how it works if they're that bad. It's not like they're cold leads. They're just following up with people who have already opted-in to get the info, right? They're literally answering the last final questions before someone buys. Anyway, so it's very hard for me to not justify doing this. So what we've been doing is we've been going in and setting up the back-end systems. So when somebody comes in and they buy, or when somebody comes in and they're like, "Yeah, I need one or few more, one or two last questions set up before I go buy." We got these back-end systems that are being set up there: We got a phone system, which is awesome. It's tracking all the stuff. We use Zoho, Zoho is the CRM that I like to use, and it's simple, it's awesome, it's powerful. That phone system updates Zoho, the contact in there, with any updates.On the  ClickFunnel side, we have an internal form for the sales agent to fill out when they're on the phone with the person, which gives the sales agent credit and then takes the sale and opens up all the marketing automation for anybody as if they bought straight off of the webinar. So super cool, with very few adjustments. I truly think this is going to double the revenue because we're gonna have people who are actually getting their questions answered. Now the one thing that I know that will kill the sale is if I educate the salesmen too much. They'll start talking their way out of the sale. Literally, talk their way out of the purchase. And so I'm being careful to just teach a script, not the product. The point for any backend sales closer is not to teach the product, it's to get the sale. It's super fun, guys, I'm literally going in and I'm using the four question close. That's right from Expert Secrets, and I will tell you firsthand that's the script that ClickFunnels uses. That's exactly what Russell's high-ticket salesmen use as well. So if you want to see what that is, by the way, you can: Number one, go look at it inside of Expert Secrets, it's toward the back. Number two, go to Affiliate Outrage, and Derek Wilson, the high-ticket closer at ClickFunnels right now - he's the man. He's using that script and if you go to Affiliate Outrage, he did a whole little mini-course for Affiliate Outrage for the community for free, just to show people a little bit more of what he does, and he walks through the script. So that's what we're doing. That's exactly what I've been plugging in and it's been a whole bunch of fun. It's interesting what's happening to the business because of the possible new revenue. So we've been going in and we're creating these new things in the back and in the front to capture more leads, capture more phone numbers, make it so all the systems are talking to each other and it's just full automation and super seamless. It's exciting. It's really fun. So I thought it'd be kinda cool just to share with you what happened and it was honestly on a whim. I went and I slept on a kitchen floor of my brother. He lives over there on campus. Colton went and found an old relation over there as well. Right, an old friend and it was super haphazard. We just showed up and we just did it and it was super fun. And we got a bunch of people asking.I was shocked at the level of talent. Man, when I was in college, not long ago, there were not many people trying to do sales, and it was interesting to see how many people had already, not just wanted it, but there were a few students who knew they wanted it so bad they dropped all their classes and they were just they were just trying to find someone's product to sell. I was like, what the heck. And there's a lot of them. I thought we'd get like two or three rock stars. It was actually the opposite. There was two or three that weren't rock stars and I was shocked about that.So don't be afraid to grab some interns. Don't be afraid to add in a closer system, phone system at the end of your funnels. A lot of times, all you gotta do is change the selling environment, meaning take them off the Internet, close them right there and then.onestly, a lot of times I've seen people do that, they'll double their company. I've seen a lot of inner-circle members do that. Adding in a high-ticket thing or adding in a phone person to close leads. Does that make sense? So anyway, that's all I'm trying to help you guys understand.As far as Sales Funnels go, that's the next place that my funnel is reaching out. The funnel, we're extending it to a phone closer scenario. That's how we found the closers. Those are the script we're using. Those are the systems we're using to plug in back and forth. It's been really epic and super excited about it. So I will keep you updated on how it's going, but we've got to college interns now. How freaking cool is this? So with the content team, with the rest of us all in there, it has the potential to be like 15 people working on this thing now, it's like freaking awesome. Like legit, I should probably wear shoes sometimes.Alright, thanks so much, if you enjoyed this episode, please go share it, please like it, please subscribe if you haven't. It really means a lot to me and it means a lot to the community. Thank you so much again for over 200,000 downloads by the way. I almost get as many downloads a day as I did my very first month of the show. It's humbling for me to see that. It's humbling for me to see how far this has all come. Anyway, the value that it's been able to be to everybody and myself as well and really mean it and very much just want to thank everybody. Thanks so much for all you guys who came to OfferMind as well, that is definitely something I'll do again in the future, so you guys can figure out exactly the sales message and offer that the market is asking you to sell them. That's very key, and I know that will pop out another time. Just make sure you stay tuned and guys.Thanks so much. I'll see ya. Bye. Whoo! Hey, there's more marketing resources than there is sand in the sea, am I right? Okay, maybe not, but there's a lot. How do you know if you're paying for good ones? Recently I went to my business bank statement, and I counted 51 Internet tools and resources that I use to run my business every day and actually keep my team size small. If you want to see the list, I actually filmed an individual video teaching you why I use each tool and the strategy behind it, and then I dropped the link straight to the source right below it. If you want to see the list and see what you can use yourself, go to bestmarketingresources.com. That's bestmarketingresources.com.

So it’s been a few weeks since we downed a few shots, and no, I’m not talking about your double imperial homebrewed egg nog. I love craft beer, especially the stuff made up here by Minnesota’s finest, but come on -- no one needs a Russian Imperial triple-hopped barrel aged collaborative fest bier, unless that beer is FREE! I’m Jason Bryant, and this is Short Time Shots, a look back at the days happenings in college wrestling. To me, the most important thing going on was the NWCA Multi-Divisional National Duals. The event featured 86 teams from five college divisions, over 50 ranked teams and an astounding 345 nationally ranked wrestlers. Basically, there’s currently 76 teams in Division I wrestling -- there were more teams in this event than there were in the nation’s most popular division. Why? Because these ranked Division I duals won’t take that long to power through. By the way, Happy New Year. No. 2 Ohio State squashed Maryland 44-3, but that’s not surprising. Nathan Tomasello made his much-anticipated season debut at 125 pounds and he didn’t spend that much time on the mat, registering a technical fall against Maryland’s Brandon Cray. Third-ranked Oklahoma State scored bonus victories from heavyweight Derek White and 133-pounder Kaid Brock to get past fifth-ranked NC State 19-16 in the Tussle for the Troops, the first ever NCAA college dual meet to take place outside of North America. Why do I have to specify North America? Simon Fraser is an NCAA Division II school and they’re in Canada, so it wouldn’t be the first NCAA dual outside of the U.S. and it wouldn’t be the first Division I dual either, considering D1 teams have wrestled at Simon Fraser in the past. Oh, yeah -- Kevin Jack beat Dean Heil with a late takedown in the third period. After winning over 50 in a row, Mean Dean has lost two straight. 141 is bananas, B-A-N-A-N-A-S. Shout out to you Hanna Grisewood. Seventh-ranked Iowa laid the wood to Michigan State, picking up six falls and coming away with a 49-6 victory. STOP BURYING THE LEDE! Spencer Lee made his Carver-Hawkeye debut and promptly decked another talented freshman, RayVon Foley in 46 seconds. Not to be confused with the 46 MINUTES I had to wait today for my Freaky NOT FAST Jimmy Johns lunch delivery. Anyway -- anyone remember that story about the Iowa college student that tried to bribe a police officer to get out of a ticket with some Jimmy John’s? I’d have taken it. Michigan shut out Indiana 43-0. Things went about how you might expect there. South Dakota State, which sits at No. 15, the highest ranking in school history, beat Oregon State 30-15. Seth Gross, ANOTHER fall at 133 pounds. Seriously, if it weren’t for guys named Nolf and Retherford, Gross would be getting a lot more chatter. General funkiness down in Chapel Hill as Wyoming went 4-0, beating No. 19 North Carolina, American, Duke and Army West Point. North Carolina has proven to be a nightmare when coordinating the Division I coaches poll. This is the same team that started the year ranked, lost 31-6 to Purdue, beat No. 8 Minnesota and then loses to Wyoming -- the same Wyoming team that split with Oklahoma State. Sure, no AC Headlee or Ethan Ramos for UNC. Dalton Macri had a really tough day up at 141 pounds for the Heels. Now, time to roll! National Duals Time. Oh wait, one more thing. I was going to mention this on Thursday night, but quite frankly, it was late and I had to take my inlaws to the airport at O’Dark Thirty. Fresno State picked up its first win against a Division I opponent since reinstatement with a 29-13 victory over Cal Poly. Josh Hokit, welcome to the party. Right off the football field and in there with a fall. Attaboy coach Steiner. While Thursday’s competition at the NWCA Multi-Divisional National Duals was fueled by upsets, traditional powers settled in on Friday where three championship streaks continued as the finals wrapped up at the Allen County War Memorial Coliseum in Fort Wayne, Indiana. Grand View collected its seventh straight NAIA National Duals championship, Clackamas won its fifth in a row in the NJCAA division, while St. Cloud State won its second straight title in Division II. Augsburg beat rival Wartburg to end the Knights’ seven-year win streak in Division III, while Campbellsville won its first title in the WCWA division. Hosted by the NUWAY, the NWCA Multi-Divisional National Duals is presented by Applied Silver, InBody, Therawox and the United States Marine. WCWA The Lady Tigers of Campbellsville are the new queens of the National Duals. A down-to-the-wire finish gave coach Lee Miracle’s team the school’s first National Duals championship in any division with a 24-19 win over second-seeded McKendree. It was truly a tale of two halves as McKendree jumped out to a 17-4 lead after winning the first five matches. The WCWA competes using international freestyle rules, allowing teams to score team points in a loss. Some lineup shifts by Campbellsville saw several wrestlers bump up two weights to maximize matchups including Grace Bullen, who went up to 143 from 130, and three-time WCWA champion Kayla Miracle, who went up to 155 from 136. Koral Sugiyama started Campbellsville’s roll of five straight wins with a fall over Brenda Reyna at 2:35 at 136. Bullen and Miracle followed with fa fall and a technical fall. Bullen pinned McKendree’s Alexis Porter in a matchup of past Junior world bronze medalists. Miracle’s tech gave Campbellsville its first lead at 18-17 with two weights left. Campbellsville’s Mariah Harris scored a 9-9 criteria over All-American Brandy Lowe at 170, putting the pressure on 191-pounders Kaitlyn Hill of Campbellsville and Destane Garrick of McKendree. Needed a shutout, a technical fall or a fall to win the dual for her team Garrick controlled the action early, but Hill hit a pair of four-point moves to pull out a 13-13 criteria victory and seal the win for Campbellsville. Division II St. Cloud State abruptly ended Seton Hill’s Cinderella run through the Division II bracket, smoking the Griffins 41-0 in the Division II final. The victory gave coach Steve Costanzo and the Huskies its 19th dual meet victory in a row and the program’s fourth Division II National Duals title. They also won titles in 2012 and 2013. St. Cloud State was the only seeded team to place in the top four -- they finished the event 34-6 individually. Division III Wartburg’s seven-year run atop the National Duals in Division III came to an end at the hands of longtime rival Augsburg. The Auggies split 10 matches with the Knights, but falls by David Flynn at 141 pounds and Lucas Jeske at 165 pounds were vital in the 21-17 victory. It was the 11th time the two teams have met in the Division III National Duals finals and the win on Friday gave Augsburg a 6-5 lead in the overall series when the teams meet in the championship final. Wartburg has 11 titles in the event, compared to the six won by Augsburg. Wartburg has reached the title match in all 17 years of the Multi-Divisional format. Augsburg opened winning the first three bouts, highlighted by Flynn’s fall over Martine Sandoval. Wartburg would chip away at the lead after wins by All-Americans Cross Cannone and Logan Thomsen before top-ranked Jeske picked up a fall late in the second period to put Augsburg handily in the lead. Stephen Larson’s 6-4 win at 184 pounds clinched the win for coach Jim Moulsoff’s Auggies, who had to get past a scrappy Johnson & Wales team just to make the final. Augsburg and Wartburg will reacquaint themselves in the annual Battle of the Burgs dual on February 1 in Waverly, Iowa. I will drive there. It will happen. NAIA Grand View won its seventh straight NAIA National Duals title on Friday, defeating sixth-seeded Williams Baptist 33-9. The seventh title in a row ties Wartburg’s all-division record that ended on Friday. Williams Baptist briefly held a 6-3 lead after Nick Souder’s pin over Omeed Chamanzad at 133 pounds, but Grand View would win seven of the next eight bouts, including national champion Josh Wenger’s 7-2 win over All-American Tyler Fraley at 149 pounds. Fellow national champions Grant Henderson (165) and Evan Hansen (197) scored bonus victories before Dean Broghammer avenged last year’s NAIA semifinal loss to Williams Baptist’s Demetrius Thomas with a 3-2 decision at 285 pounds, sparked by Broghammer’s takedown late in the second period. Grand View’s dual meet streak has been impressive. The Vikings have won 60 straight duals and 89 of 90 duals overall since the start of the 2011-12 season. The lone blemish was a loss on November 7, 2013 at Division I Iowa State. Now in the program’s 10th season, Grand View has lost just nine duals in school history. NJCAA Clackamas stopped Northeastern Oklahoma A&M 27-14 to earn the Cougars’ fifth straight NJCAA championship. It’s the third straight year Clackamas has defeated NEO in the junior college final. The key for Josh Rhoden’s squad came with four straight wins between 149 and 174 pounds. At 165, Clackamas’ Dayton Racer beat NEO’s Wyatt Jordan 10-4 in a matchup of returning national champions. Racer, last year’s champ at 157, trailed early and with the score tied at four with just over 30 seconds left, Racer scored a takedown and four nearfall points to pick up the victory. Clackamas’ top-ranked Dylan Reel needed overtime to get past Devin Crawl at 174 pounds, while Gage Harrah is sure to break into the NJCAA rankings after his 48-second fall over Gus Boyd at 197 pounds. The title is Clackamas’ sixth overall. The Cougars previous won the NJCAA National Duals title in 2011. The Short Time Time Wrestling Podcast is proudly supported by Compound Clothing. And if you haven't already, leave a rating and a review on iTunes. SUBSCRIBE TO SHORT TIME Apple Podcasts | Stitcher | Spreaker | iHeartRadio | TuneIn Google Play Music | iOS App | Android App | RSS GET DAILY WRESTLING NEWS! You like wrestling news, right? Of course you do. Did you know you can sign up for FREE to s

Dr. Stephen Larson and Tim Shi join the regular panelists to discuss the race to Artificial General Intelligence (AGI) and its potential implications. Opening clip from Star Trek: The Next Generation episode “A Measure of a Man“.

In epsiode #24 of the CompuSchmooze podcast, we speak with Voice Editor and General Manager Harriet Kessler about the Voice's new website at http://www.jewishvoicesnj.org. We also speak with Stephen Larson, founder of Our-Hometown.com, the service that builds and maintains websites for community newspapers like the Voice.   Sponsor: The CompuSchmooze podcast is brought to you by GoToMeeting.com. Try GoToMeeting free for 30 days! For this special offer, visit www.gotomeeting.com/techpodcasts. mpt = new Date(); mpts = mpt.getTimezoneOffset() + mpt.getTime(); if (!document.layers) { document.writeln(""); } else { document.write("" ); } Download the podcast file here (34.4 mb stereo MP3 file, 00:25:05 length).     Keywords:   del.icio.us Tags: compuschmooze,jewish community voice,kessler,harriet,larson,our-hometown.com,website,jewishvoicesnj.organizing,lubetkin   You can read the full text of the related "CompuSchmoozeTM" column as it appeared in the Jewish Community Voice of Southern New Jersey.