Digital Surfing

This week's guest is Sue Cho, the Director of CRM at Outside Inc, the premier destination for active lifestyle enthusiasts and home to leading brands in the endurance sports, outdoor, and healthy living spaces.Guided by her mantra “Think creatively, proceed analytically”, Sue has been doing retention, email and engagement marketing for 14 years, focusing on e-commerce and subscription services.People say Sue went from EDM to CRM, as she was an electronic dance music singer in the early 2000s. Based in a ski resort town in the Eastern Sierra, just 45 minutes outside of Yosemite, Sue is dedicated to digital, going so far as to have an email tattoo!In this episode, Daryn and Sue chat about the challenges of working with large databases, her experiences with email marketing mistakes and how to respond to them, how people often misperceive email marketers as spammers, the changing landscape of email marketing due to Apple and Gmail's continuous updates.It's Sue Cho!Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith

This week's guests are Malcolm King, the Head of Creative, Marc Viljoen, the Head of Development, and Craig Johnston, the EMEA Team Lead, here at Huble.Marc has previously worked at Imagemakers Corporate Wear, focusing on digital solutions for B2B and B2C customers, using technologies like Vue.js, Laravel, and Node.js. At Quint Group, he served as the Head of Technology for InQbate, focusing on consumer finance technology. Marc's expertise lies in creating efficient, customer-centric digital experiences in various industries.Malcolm is a seasoned creative professional with a rich history in the advertising and creative development industry. Malcolm's career spans over two decades, beginning as a Junior Art Director at TBWAWorldwide in 1998. His journey includes significant roles at Ogilvy & Mather South Africa, Grey Group, Studio4332, Switch Brand, Geometry Global, and Lobster Ink, where he was also a Creative Director. His expertise lies in creative direction, art direction, and leading creative teams, with a focus on innovative digital marketing strategies.Craig is an experienced marketing professional whose expertise encompasses a wide range of digital marketing strategies including HubSpot, inbound marketing, CRM-based marketing, sales and customer service automation, SEO, email marketing, and more. Previously, Craig was the owner of Savvy Sprout, a customer-centric marketing and design company. He has a strong background in creating effective marketing campaigns, digital transformation consulting, and team leadership.In this episode, Daryn, Malcolm, Marc, and Craig discuss the evolution of web accessibility standards, the importance of integrating accessibility considerations early in the website design and development process to avoid costly retroactive changes, the role of user experience in designing accessible websites, and future trends in web accessibility, particularly the potential impact of artificial intelligence and search engine algorithms in improving accessibility standards and compliance.It's Malcolm, Marc, and Craig!Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith

In this last episode of Digital Surfing 2022 season 2, Daryn Smith shares some key highlights from the past year!This includes the episode with Irina Chuchkina, CMO of Thunes, where she discussed the concept of "Steal Like an Artist" and how it applies in the marketing world. She reminded us that originality often comes from undetected inspiration and to surround ourselves with excellence to elevate our standards.Another was the thought-provoking episode with Peter Stojanovic, the editor of Hot Topics, at a time when AI was still a new and scary topic. Many of Peter's predictions about AI have unfolded in real-time, confirming his deep understanding of this ever-evolving field. The next highlight is the insightful conversation Daryn had with Ralf Paschen, the CMO of xtype.io.Ralf spoke about the intricacies of modern marketing strategies, particularly highlighting his research on the ineffectiveness of gated content. The final highlight is from the most recent episode with Gideon Thomas, the CMO of DealHub. Gideon's diverse background, spanning multiple continents, has shaped his approach as a CMO. His insights on the convergence of brand storytelling and demand generation highlighted how important authentic engagement is in marketing. Thanks to all of you, our listeners, for making this year such a success - we almost doubled the number of downloads across episodes compared to the first two years of the show.We're taking a break for the rest of the year, which means we'll be back with more episodes in January, kicking things off with an overview of website accessibility and how changes in requirements will affect businesses going forward.So have a great holiday season and catch you all in the New Year!Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith

This week's guest is Gideon Thomas, the Chief Marketing and Sales Officer at DealHub.io, a market-leading revenue platform, that offers an integrated suite of services including CPQ, CLM, DealRoom, subscription management, and billing solutions.In his role at DealHub, he orchestrates the company's go-to-market strategy, utilising his extensive expertise in marketing and sales to drive growth and innovation. Aside from his executive responsibilities, Gideon is an active contributing member of the Forbes Communications Council and Pavilion, and is the host of the acclaimed RevAmp Podcast by DealHub, showcasing his industry thought leadership.In this episode, Daryn and Gideon discuss how he built DealHub's demand generation from scratch, the difficulties in modern marketing, especially in attribution, and the importance of customer experience in marketing and the ongoing potential for growth in this area.It's Gideon Thomas!Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith

This week's guests are Julia Pilkes, HubSpot's Senior Director of Marketing for EMEA, and Crevan O'Malley, the Director of Corporate Sales at HubSpot.Julia is a seasoned marketing professional based in Amsterdam, Netherlands, where she lives with her two children and her fiancé. With a rich career spanning various roles in marketing, Julia has honed her skills in both corporate and startup environments. She embarked on a new journey at HubSpot three months ago, with the primary responsibility of fostering a collaborative working relationship with the sales team to drive growth.Crevan is a Dublin-based tech sales veteran who balances his professional life with a love for sports, albeit more as a spectator these days. He shares his life with his wife and their two boys. Despite being a college dropout who once enjoyed a fulfilling stint as a professional barman, he transitioned into the tech sales domain, accruing 24 years of experience thus far. He's been at HubSpot for the past four years but has extensive experience from startups to big corporations, with a keen focus on CRM.In this episode, Daryn, Julia and Crevan chat all things sales and marketing alignment, discussing common pain points that arise when the two aren't aligned, challenges associated with trying to create this alignment, some of the approaches they've taken to align their teams, and advice for other leaders that are looking to create more alignment between their sales and marketing teams.It's Julia Pilkes and Crevan O'Malley!Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith

This week's guests are Amy Dwyer, Huble's Chief Strategy Officer, and Anthony O'Connor, the Chief Creative Officer here at Huble.Amy was the founder and managing director of a digital marketing agency for over 10 years before it was acquired by Huble in 2022. With more than 20 years experience in international marketing and CRM, Amy is passionate about combining innovative technologies with clever minds and creative ideas to truly make for a more efficient, fun and successful work environment – both for her teams and for her customers.Anthony has over 20 years of experience in marketing from design, programming, and multimedia, leading him to become part of the senior management team at the biggest B2B agencies in Germany. Later he was founder and managing director of a digital marketing agency for over 10 years, which merged with Huble in 2022. Anthony is passionate about innovation and how one can use technology and great creative to develop amazing solutions and results.In this episode, Daryn, Amy, and Anthony explore strategic planning for the year 2024. They discuss the influential trends that defined 2023, the emerging trends anticipated to shape 2024, changes in consumer behaviour and the rise of conscious consumption. They also explore the growing shift towards self-service among businesses with complex purchasing cycles, as well as share insights on how to effectively plan your marketing activities for the upcoming year while addressing the challenges you may encounter along the way. It's Amy Dwyer and Anthony O'Connor!Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith

This week's guest is Ryan Spalding, the Director of Marketing at Garage Living, a home services company that focuses on garage renovations.With over 20 years in marketing, Ryan has experienced the shift in consumer behaviour first-hand. He is navigating change through the pandemic, economic headwinds, and the introduction of AI to marketing.Ryan is a massive sports fan and has been on every continent except Australia and Antarctica.In this episode, Daryn and Ryan chat about the similarities and differences in music industry marketing and doing so for Garage Living, how he's structured the Garage Living marketing team and the importance of team dynamics, the role of AI in marketing cookieless advertising, and how he's ensuring a successful migration to HubSpot by focusing on change management.It's Ryan Spalding!Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith

This week's guest is Romka Walkowiak, the Sales Director for South-East Asia at HubSpot, the easy-to-use CRM to scale your business.Romka has been in the sales industry for almost 15 years, with 10 of those spent in leadership positions. She started her career in a BPO organisation before she moved to the vendor side, joining Red Hat. She then moved on to LinkedIn, before joining HubSpot to lead their South East Asia region. Romka is a citizen of the world. Born and raised in Poland, she spent 6 years in Ireland where she met her French husband. Together they moved to Singapore where they have been for the past 12 years. She loves travelling and has visited roughly 30 countries, but as a mom to a 12-month-old baby girl, travelling is on pause for now.In this episode, Daryn and Romka chat about her podcast, "Asia Growth Forecasts," which focuses on launching and developing businesses in Asia. They also discuss leadership and hiring strategies, talent shortages in the APAC region and the potential for companies to tap into emerging economies, considerations for companies expanding into APAC markets, and the future of CRM and AI.It's Romka Walkowiak!Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith

This week's guest is Chris Hemingway, the Vice President of Sales & Business Development for Europe at Atlas HXM, which guides companies on their growth journeys with software and solutions that enable streamlined global talent management and retention. A seasoned IT industry professional with over 30 years of experience, Chris drives business growth in Europe, applying his leadership and visionary approach to develop sales strategies across diverse industries and tech start-ups/scale-ups. Beyond his professional achievements, Chris leads an active life, coaching junior rugby teams and engaging in various outdoor activities, including sailing, skiing, and water sports. He has also taken on personal challenges such as the IronMan Swim leg and Arctic Circle trekking, all in support of charitable causes.In this episode, Daryn and Chris chat about his transition from a technical role to a sales position and finding his passion for CRM to manage sales teams, remote work, the IT considerations relating to it, and how CRM is impacted by it, as well as the importance of establishing frameworks to ensure the responsible use of AI.It's Chris HemingwayFollow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmithFollow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith

This week's guest is Ralf Paschen, the CMO at xtype.io, a company that specialises in providing multi-environment visibility, controlled instance synchronisation, zero-touch deployments, accelerated delivery, and enhanced governance for ServiceNow.Ralf's professional journey started in a data centre and has taken him through various roles, including sales, product marketing, and his current position as CMO. This diverse background has given him a comprehensive understanding of the value of a product, the art of selling it to the market, and effectively marketing it to the right audience with the right message.In this episode, Daryn and Ralf chat about the importance of generating high-quality leads and shared pipelines, how AI will impact the world of marketing, and evolving & measuring the impact of one's content strategies. It's Ralf Paschen!Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith

This week's guest is Alex Gyllstrom, the marketing and brand director at Whitetail Properties Real Estate, a rural land real estate company that specialises in recreational hunting, ranch, and farmland, as well as timberland country homes.Having previously worked as a writer and social media manager, Alex is now responsible for overseeing the company's marketing arm and ensuring that its expertise and services are communicated effectively to potential clients through various mediums such as TV, digital content, and video production. In this episode, Daryn and Alex chat about transitioning from journalism to marketing, making your passion your career without killing the passion, making a website project successful, and maintaining a website post-initial go-live.It's Alex Gyllstrom!Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith

This week's guest does 10,000 steps every day and has recently completed her second half-marathon. A UCT graduate, Jess started on the Chartered Accountant route before finding marketing, changing her majors without telling her parents, and not looking back. She got her start in marketing with Instant Grass, a consumer insight & research agency and as an intern for Gigham, an online events site founded by Roach Roth and George Gally.Along the way, Jess has co-founded and written for the blog, smudgebeauty.co.za and worked for Clarion Events as a B2B Marketing Specialist for their Mining & Extractive Industries Events Portfolio, before joining MPULL, in 2015.Having started as an Account Director after the merger with B2B Marketing Lab, she's now the VP of Consulting Services here at Huble. In this episode, Jess and Daryn chat about everything from what makes a good manager, the importance of personalisation and creating tailored experiences in marketing, the evolution of influencer marketing and how it's all about trust, and why you need good moderation when creating communities around your products or services.It's Jess Gamble!Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith

This week's guest is Peter Stojanovic, the Editor of HotTopics, a media business featuring insights from global C-suite executives, who are then connected via its calendar of invite-only events.A science journalism graduate, keen runner and avid reader of biographies, he has sailed the English channel twice and is an expert in innovation, the future of work, and business leadership.Peter has interviewed the likes of Jimmy Wales, founder of Wikipedia, and Nicola Mendelsohn, VP EMEA for Facebook, as well as chief information and technology officers of some of the largest organisations globally. He also supports Sky News in its election coverage reports.In this episode, Peter and Daryn chat about all things AI, including how alongside climate change, it is the greatest current challenge facing mankind, the ethical issues AI raises, and the role of government and politicians in the regulation of AI.It's Peter Stojanovic!Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith

This week's guest is Irina Chuchkina, the Chief Marketing Officer at Thunes, a global Fintech building modern payment infrastructure connecting developed and emerging markets.An enthusiastic and long-term member of the Fintech community, she is a Fintech marketer with approximately 17 years of experience building world-class brands at the intersection of payments and technology, across Europe and Asia. A globe trotter, Irina is currently living in the UK, her 6th country. While living in Singapore, she launched the Singapore Fintech Club, and she has diverted her social addiction to LinkedIn and other professional networks.  In this episode, Irina and Daryn chat about how the book “Steal Like an Artist” by Austin Kleon helped her elevate her standards through its suggestion of surrounding oneself with good sources of inspiration and intentionally exposing oneself to great things, how some of the best agencies have mastered the art of stealing or being inspired by successful campaigns, and how adding one's personality and value is essential for the principle to be successful.It's Irina Chuchkina!Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith

This week's guest is Kostas Giannoukaris, Huble's Vice President of Search Consultancy.Born and raised in Athens, Greece, he's a graduate of Economic Science from the University of Piraeus and worked at his father's business for a couple of years before moving to the UK to pursue a Master's Degree in Marketing Analytics from the University of Southampton.After graduating, he started working at The B2B Marketing Lab as a Digital Marketing Intern in 2014 and has remained with the company through its evolution into Huble after its merger with MPULL in 2020.In this episode, Kostas and Daryn chat about managing client expectations for SEM, his expectations on paid media spend and activity in 2023, and what the effects of Google Privacy Sandbox will be on tracking via cookies and SEM.It's Kostas Giannoukaris!Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith 

This week's guest is Tyler Vaughn, Director of Technology for Whitetail Properties, a real estate company that specialises in hunting-, ranch-, and farmland.With a background in UI/UX design, product management, marketing technologies, and business intelligence, Tyler's a certified product manager and has a master's in business administration. This episode focuses on his approach to change management and onboarding non-technical people to new technological solutions, developing a training culture for distributed teams, and how as an introvert with anxiety, he still managed to succeed in client-facing roles.It's Tyler Vaughn!Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith 

This week's guest is Rowan Reid, the Chief Information & Technology Officer here at Huble. With a background in Information Technology and over a decade of experience in web development and systems integrations, he's passionate about using technology to solve complex problems facing people and businesses today. This episode focuses on his approach to keeping up with technological innovation, his interest in nuclear fusion, the importance of continuous improvement to adhere to ISO standards, and his views on the advancements in artificial intelligence and ChatGPT.It's Rowan Reid!Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith 

Our guest this week is Singapore-based Annabelle Taylor, the head of Asia Pacific marketing, communications, and the digital team at Knight Frank. Directly managing her own team and working closely with local marketing teams across 13 countries, her primary responsibility is to create and deliver marketing strategies and tools that support the attraction, acquisition and retention of clients, and increasingly employees.In this episode, we focus on the similarities in marketing the recruitment and real estate industries, her approach to lead nurturing for them, the importance of personalising your lead nurturing efforts, and which elements to include in lead nurturing campaigns.It's Annabelle Taylor!Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith 

Our guest this week is Nikki Piper, our Vice President of Business Operations here at Huble. With a graphic and web design background, she started her career in a print-based business, playing a dual role in design and production management before making the leap into digital.In this episode, we focus on how to adapt to rapid changes, where to gain the knowledge to do so, and how to make it enjoyable. We also look at innovation, how to approach large-scale projects with technology rather than relying on manpower alone, and how technologies like AI will shape the future of customer experience.It's Nikki Piper!Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith 

In this last episode of Digital Surfing 2022 season 2, Daryn Smith shares some key highlights from the past year!Follow Daryn on Linkedin: https://www.linkedin.com/in/darynsmith

Our guest this week is Amsal Alihodzic, the Global Head of Marketing for DQS. Born in Bosnia but raised in Germany, Amsal is a philosophy graduate with dreams of becoming a writer before getting his start in digital marketing in 2011. In this episode, we discuss the importance of writing to attract the right audience, why marketing funnels no longer work, digital transformation, and the importance of being open-minded to understand the user.It's Amsal Alihodzic!Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith 

Our guest this week is Malcolm King, Creative Director here at Huble. He comes from a background in B2C advertising, having worked for some of South Africa's top agencies, as well as founding a marketing and social media company, and working in eLearning before joining Huble. In this episode, we discuss the importance of creativity in the marketing space, what it means to be a creative, how B2B marketing can benefit from creativity, and the trends that are currently shaping the creative space.It's Malcolm King!Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith 

Our guest this week is Rebecca Geier, CMO at Monolith AI - a software company that uses machine learning and data science to help engineers improve the product development process. Rebecca has many years of experience in the B2B marketing industry. She co-founded and led a marketing agency for 10 years that focused on marketing to engineers primarily, as well as wrote a book titled “Smart Marketing to Engineers”. In this episode, we discuss the connection between psychology and marketing, how to market to a highly technical audience, the importance of saying no in order to grow, and how to win your audience's trust.You can purchase Rebecca's book here: https://www.amazon.com/Smart-Marketing-Engineers-Rebecca-Geier/dp/B09TYQR44T It's Rebecca Geier!Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith 

Our guest this week is Gihan Hyde, CEO and Founder of Communique - an Environmental, Social and Governance (ESG) consultancy. Gihan founded Communique because she wanted to give a voice to fellow sustainability & communication professionals who are from underdeveloped countries and underrepresented communities. Gihan specialises in three different disciplines: Marketing, internal communication, and sustainability. In this episode, we discuss the role of the tech sector and CRM in driving a sustainability agenda to save our people and our planet. We talk about companies who are driving an effective sustainability agenda, as well as what companies can do to improve the way they communicate their ESG initiatives.It's Gihan Hyde! Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith 

Our guest this week is David Hooker, who is the Brand Lead at Printify. David is an experienced Creative Director and Brand Manager. He has built teams at Prezi, Travelperk, Gett, and more. David is also a seasoned speaker and has a published TED-X talk on the importance of visual literacy, something which he is passionate about.In this episode, we discuss how to create content that truly captures and engages your target audience, the importance of visual literacy, how to give a great presentation, and more.It's David Hooker!Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith 

Our guest this week is Maya Moufarek, who is a Growth CMO Consultant at Marketing Cube. Spending over 15 years in tech and marketing, she has built countless business growth plans. Maya is passionate about working with ambitious entrepreneurs and purpose-driven CEOs to deliver truly sustainable growth.In this episode, we discuss the importance of investing in branding, especially in economic times of fear, how you can use the Jobs-to-be-Done model in working out your brand and marketing strategy, and the concept of a data vault - the answer to privacy in today's privacy-obsessed world.It's Maya Moufarek!Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith 

This week we're doing things a little differently and highlighting two organisations that are close to our hearts at Hube Digital. Recite Me and Whizz-Kidz are pioneers for accessibility for all, whether that be digital or physical, and this week I am so pleased to welcome Ross Linnett, founder of Recite Me, Abbie Smart, a young beneficiary at Whizz-Kidz, and Sophie, a Whizz-Kidz volunteer. Recite Me was founded by Ross Linnett, an entrepreneur, who like a number of entrepreneurs, is dyslexic. Ross was diagnosed with dyslexia at university, which resulted in him being given a computer with assistive technology for his studies, and later, for his work as students union President. The problem was that he could only work and access the internet fully on that device. Ross wanted a solution which would enable him, and those with visual impairments, learning difficulties including dyslexia, and people with English as a second language, to be able to access the web on any device. A few years later the idea for Recite Me was born.Abbie Smart is a 24 year old Whizz-Kidz beneficiary with Cerebral Palsy and uses an electric wheelchair and a walking frame. Being part of Whizz-Kidz has allowed her the opportunity to get involved in the Challenge 75, an inclusive sports event run by Whizz-Kidz to raise money, where the participants would take on a 75-minute sponsored run, walk or push, or their own personal challenge.Sophie is the Volunteer Support Officer at Whizz-Kidz. She is currently just weeks away from completing her Master's degree with The Open University.You can watch the full episode on our YouTube channel: https://youtu.be/pAaI3M9xBVEFollow Daryn on Linkedin: https://www.linkedin.com/in/darynsmith 

This week, Daryn is joined by MJ Khan, who is the Head of Group Digital Communications at Sasol, an international integrated energy and chemicals company.MJ headed the social media department at Quirk, South Africa's largest full-service digital agency, and worked on a variety of accounts for local and international clients. He has also worked at large advertising networks including Ogilvy and Mather and TBWA Hunt Lascaris.  In this episode we dive into how he built the Sasol digital marketing and social media presence from scratch, including governance, processes, platforms, and reporting. Resulting in Sasol now having the largest LinkedIn page of any corporate in Southern Africa and almost a million followers across social media platforms.It's MJ Khan!Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith 

In our latest episode, Daryn is joined by Joe McGoldrick, who is the Senior Director of Global Digital Marketing at ICU Medical and has over 25 years experience in the healthcare industry.Joe has demonstrated success in field marketing, product management, finance, operations, market research and e-commerce. If you're interested in enterprise e-commerce as well as e-commerce, that touches both the physical environment and the digital environment, this is the episode you don't want to miss! It's Joe McGoldrick!Follow Daryn on Linkedin: https://www.linkedin.com/in/darynsmith 

In this week's episode Daryn is joined by Jared Carneson, who is the SVP & Senior Partner - Practice Lead: Media and Platforms at FleishmanHillard which is a leading public relations and marketing agency. Jared started as the head of the social media team in Johannesburg, South Africa, and has since been the Social and Innovation lead in both the Arab Emirates and San Francisco. Now based in San Francisco, his ‘intelligence engine', which visualizes data as well as real-time social and media listening, resulted in a Fortune 500 IT and cybersecurity company changing its business structure. It's Jared Carneson!Follow Daryn on Linkedin: https://www.linkedin.com/in/darynsmith 

This week Daryn is joined by Mark McCarthy, Director of Operational Customer Experience at Katapult, a leading omnichannel point-of-sale payment platform, providing alternative purchase solutions for retailers and consumers.With over 10 years of marketing experience, Mark shared his insights into rebranding and what it means to go beyond just changing logos, as well as his experience moving his support and service team onto HubSpot. It's Mark McCarthy!Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith 

Our guest this week is Jeremiah Runser, the Marketing Manager at GCPay, a powerfully simple software that fully automates the payment application process between general contractors and subcontractors.Jeremiah has 10+ years of experience in marketing, lead generation, and brand building.In this episode, we discuss growth hacking, understanding the consumer, using SMS to reach consumers, and the pivotal role a website plays in a marketing journey.This is Jeremiah Runser!Follow Daryn on Linkedin: https://www.linkedin.com/in/darynsmith 

In this last episode of Digital Surfing 2021 season 1, Daryn Smith shares some key highlights from the past year!Follow Daryn on Linkedin: https://www.linkedin.com/in/darynsmith 

Our guest this week is George Yaryura, who is the Chief Marketing Officer at Planet Smart City which is a leading proptech scale-up with global operations across the US, Latin America, Europe and India.George has over 20 years of experience in helping create market-leading Innovations, whilst driving Digital Transformation across global businesses.He shares his experience in telecommunications, the payments industry, development, and what the future holds for the technology industry. This is George Yaryura!Follow Daryn on Linkedin: https://www.linkedin.com/in/darynsmith 

Our guest in this special edition of Digital Surfing is Kyle Tate, who is the Sales Development Program Manager at DocuSign, a global e-signature company that helps organisations connect and automate how they prepare, sign, act on and manage agreements.Kyle has over 6 years of experience spanning global corporate management, sales strategy and marketing, predominantly centred around technology.  In this episode, we discuss sales development, tips to improve your XDR team and how to effectively question for coaching. It's Kyle Tate!Follow Daryn on Linkedin: https://www.linkedin.com/in/darynsmith 

Our guest this week is Christoper Mills who is the Co-Founder of a start-up called Papervideo which is a social enterprise that creates and distributes educational resources that enable teachers to connect with their students and beyond, in a streamlined online learning environment.Chris is passionate about optimising knowledge distribution and understanding consciousness.In this episode, Chris shares his experience on how important it is to use user-generated content to increase user adoption and we also discuss how using partnerships enables user adoption.It's Christoper Mills!Follow Daryn on Linkedin: https://www.linkedin.com/in/darynsmith 

Our guest this week is Patrick Burns who is the Sales Director at EdCast which is a software company that provides a unified platform designed to operate end-to-end employee learning experience journeys spanning skilling and career mobility.Patrick is very passionate about sales, and he has successfully led sales teams by employing a coaching style to ensure each team member knows where to push and develop to move their career forward.In this episode, we discuss the importance of getting your sales methodology defined and leadership style right before selecting digital technology and how learning sets sales teams up for successIt's Patrick BurnsFollow Daryn on Linkedin: https://www.linkedin.com/in/darynsmith 

Our guests this week are Vishesh Singhal and Siddharth Garg, Co-Founders at CloudFiles — a software company that specialises in secure file sharing and tracking for businesses. Both of them have a background in software development and share a passion for solving global challenges through technology.In this episode, we discuss the impact of building applications on top of CRMs by taking an integration first approach, and how this affects user adoption of business applications.It's Vishesh Singhal and Siddharth Garg!Follow Daryn on Linkedin: https://www.linkedin.com/in/darynsmith 

Our guest this week is Phoebe Scott who is the Global Director, CRM at Avison Young, a global real estate company. Her speciality is in developing brand strategy, growth strategy, and technology strategy that leads to sales and revenue growth domestically and internationally. Phoebe is also a reformed attorney, aspiring psychologist, and three-time entrepreneur and passionate about and involved with animal rescue.In this episode, we discuss:How Phoebe is transforming the traditional space in commercial real estate and driving the adoption of CRM technology at her current company, The importance of prioritising what needs to be actioned: not everything needs to be done ASAP and finally, the first startup that Phoebe launched, which was an intelligent recommendation engine that collected data from various entertainment and social media platforms to recommend entertainmentIt's Phoebe Scott!Follow Daryn on Linkedin: https://www.linkedin.com/in/darynsmith 

Our guest this week is Graham Deneys who is the Group Strategy Director at Carat, the world's first media agency. With a background in publishing and over 10 years in marketing, Graham has a tonne of client-side and agency experience and he is responsible for the development and implementation of integrated and innovative media solutions. He has worked for key companies such as GQ Magazine and Future plc. He has also been a judge at the 2020 Loerie awards (Media Innovation category) and judge at the 2020 Pitcher Awards (Channel Jury). In this episode, we discuss the importance of pairing your marketing tactics with a strategy and how to get it right, issues caused by the obsession with return on investment, and the process of measuring and budgeting for marketing through a concept called ESOV.It's Graham Deneys!Follow Daryn on Linkedin https://www.linkedin.com/in/darynsmith/

Our guest this week is Wendy McEwan, who is a strategic leader in business transformation through optimising the customer and employee experience. Her career in digital spans over 20 years in digital media, customer technology and marketing technologyIn this episode, we discuss the importance of using customer experience to build a brand, the propaganda based education that Google and Facebook are giving marketers and how the death of the cookie needs to be considered in your future strategies.It's Wendy McEwan!Follow Daryn on LinkedIn: linkedin.com/in/darynsmith/

Our guest this week is Keith Waitt, Senior Head of Sales and Distribution at CFA Institute, a leading body globally for financial accreditation. Born in Edinburgh, raised in Nigeria, and educated in Wharton, USA, Keith has lived all over the globe and has a wealth of experience to pass down.Keith is currently heading up the digitalisation of CFA Institute from pen and paper to digital tech stacks and processes, pushing the organisation to be more forward thinking.In this episode, we discuss digitalising traditional services, adapting business models for changing consumption habits, and structuring sales and distribution channels...It's Keith Waitt! Follow Daryn on LinkedIn: linkedin.com/in/darynsmith/

Our guest this week is Hadar Sabag, Senior Product Marketing Manager at monday.comHadar is based in Tel Aviv, Israel, and is a Marketing, Employer Branding, Media and Communications expert and Community Builder who believes that good stories have the power to move everything forward. In fact, Hadar had her first published column in a national magazine aged just twelve years old. In this episode, we discuss the importance of having a narrative in your marketing, how B2B marketing needs to follow the same human approaches as B2C, as well as how she's managed to stop using email altogether...It's Hadar Sabag!Follow Daryn on LinkedIn: linkedin.com/in/darynsmith/Helpful links:https://monday.com/

Our guest this week is Leah Pincsak, Senior Creative Director at Atlassian, a global software company renowned for its project management and collaboration tools. Leah has 15+ years experience in creative and design strategy, helping brands to articulate and scale brand voice through digital and analog experiences.In this week's episode we discuss Atlassian's approach to creative, how she took the team from 6 people to over 45, and how Atlassian uses their own products in the creative process to manage the creatives and enable collaboration... It's Leah Pincsak! Follow Daryn on LinkedIn: linkedin.com/in/darynsmith/Helpful links:https://www.atlassian.com/ 

Our guest this week is Joe Legate, Head of Growth and Engagement at Mobilise. Mobilise is on a mission to  drastically improve the support that the UK's army of unpaid carers receives.Joe has worked in CRM and marketing for over 15 years and shares amazing insights from his experience such as what CRM actually is, the stakeholders required to make a CRM implementation successful and why you need to look at CRM as an always on and always improving programme instead of a big bang project.... It's Joe Legate!Follow Daryn on LinkedIn: linkedin.com/in/darynsmith/Helpful links:https://www.hubspot.com/products/crmhttps://www.mobiliseonline.co.uk/https://www.hubledigital.com/crm-is-a-mindset-ebook 

Our guest this week is Alice O'Ferrall, Global Head of Digital Communications at LafargeHolcim,  a world leader in sustainable and innovative building solutions, based in Switzerland. Alice has over 20 years of marketing experience, with posts at Ogilvy and WWF. Until recently, she worked as Global Head of Digital at WWF, leading digital projects across their 90 operating countries. In this podcast we talk about social media strategies across both B2C and B2B and how to work with agencies in a sustainable way. It's Alice O'Ferrall! Follow Daryn on LinkedIn: linkedin.com/in/darynsmith/

My guest this week is Lucien O'Donoghue, CEO and Founder of fitness app, Projeckt, and now Squaddy. Lucien worked in corporate finance until 2017, before deciding to leave a good pay and clear career trajectory to throw himself into the world of digital.In this episode we talk about start-ups, building a business around passion, and learnings of when to mothball a business plan...It's Lucien O'Donoghue! Follow Daryn on LinkedIn: linkedin.com/in/darynsmith/ 

Our guests this week are Mark Ackers, Sales Director, and Richard Smith, Co-Founder & VP, Sales, at Refract.Refract is a call intelligence tool which helps Sales Managers and Salespeople analyse calls and demos to sell smarter.In this episode we focus on the science of sales and why coaching and training is so important to sales success. We also dive into different tech stacks and how technology is curating a new wave of sales coaching. It's Mark Ackers and Richard Smith! Follow Daryn on LinkedIn: linkedin.com/in/darynsmith/Helpful links:Refract: https://www.refract.ai/

Our guest this week is Charles McKay, CEO and Founder of Synx, Australia. Charles worked as a technical consultant for over 10 years before setting up Synx seven years ago. His Inbound Growth Agency aims to make digital marketing simple consulting clients across B2B software, property and technology.In this episode we focus on vector alignment and how this plays an important role in digital success...It's Charles McKay! Follow Daryn on LinkedIn: linkedin.com/in/darynsmith/

Our guest this week is award winning Australian strategist and marketer, Ben Johnson.Ben has worked at Dicker Data, an Australian IT distributor, for nearly fourteen years and is responsible for Dicker Data's go-to-market strategies, vendor acquisition, partner enablement programs and delivering executional excellence with vendor marketing development funds.He is a technologist at heart - teaching himself to code at a very young age - and in today's episode we talk about trust and the role that it plays in digital projects. We dive into how empowering teams and allowing them to be part of the company's wider mission is critical for gaining long-serving employees and getting the most out of your team. We also discuss industry trends, looking at the growing importance of security as companies turn to remote working.It's Ben Johnson!Follow Daryn on LinkedIn: linkedin.com/in/darynsmith/

Our guest this week is Declan Hollywood, Chief Growth Officer at 10X Investments. Declan has over 14 years digital experience and has worked at some of the biggest technology players, including Deloitte, Google and Takealot. His skill set lies at the intersection of technology, brand communications, and business development In this podcast we talk about leadership, getting your company values baked into your digital projects and how you can get closer to you customer. It's Declan Hollywood!Follow Daryn on LinkedIn: linkedin.com/in/darynsmith/