Podcasts about forbes communications council

Pooja Khandelwal is a dynamic Marketing Leader with over a decade of experience driving growth in SaaS and B2B industries. She specializes in crafting data-driven strategies that boost engagement, optimize lead funnels, and deliver measurable ROI. Pooja is known for building cross-functional collaboration, fostering people-first cultures, and scaling marketing initiatives that leave a lasting impact. Website: https://www.civrobotics.com/  LinkedIn: https://www.linkedin.com/in/poojakhandelwal2024/ YouTube: https://www.youtube.com/@civrobotics  Instagram: https://www.instagram.com/civrobotics/#    Lisa Bennett is a seasoned marketer with over 25 years of experience working in a range of global tech companies. Most recently, she served as CMO at Kaltura, where she oversaw everything from marketing strategy to demand generation, public relations, and brand experience. In 2021, she played a key role in preparing the company for its successful IPO on Nasdaq. Lisa is a member of Israel's Global CMO (G-CMO) community and a contributor to the Forbes Communications Council. Prior to her tenure at Kaltura, Lisa managed PR and communications at Cyota, where she contributed to its acquisition by RSA Security for $145 million. She then moved on to directing PR and marketing for RSA's consumer business arm. Lisa is passionate about balancing the art and science of marketing while enjoying time with her four kids and dedicating herself to volunteer work. Website: https://wevo.energy/  LinkedIn: https://www.linkedin.com/in/lishkee/  YouTube: https://www.youtube.com/channel/UCwBpp5pV4TJu77LRvrt0R7Q    In this episode, we explore marketing insights, AI trends, and strategic growth with Pooja and Lisa.    Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Pooja Khandelwal is a dynamic Marketing Leader with over a decade of experience driving growth in SaaS and B2B industries. She specializes in crafting data-driven strategies that boost engagement, optimize lead funnels, and deliver measurable ROI. Pooja is known for building cross-functional collaboration, fostering people-first cultures, and scaling marketing initiatives that leave a lasting impact. Website: https://www.civrobotics.com/  LinkedIn: https://www.linkedin.com/in/poojakhandelwal2024/ YouTube: https://www.youtube.com/@civrobotics  Instagram: https://www.instagram.com/civrobotics/#    Lisa Bennett is a seasoned marketer with over 25 years of experience working in a range of global tech companies. Most recently, she served as CMO at Kaltura, where she oversaw everything from marketing strategy to demand generation, public relations, and brand experience. In 2021, she played a key role in preparing the company for its successful IPO on Nasdaq. Lisa is a member of Israel's Global CMO (G-CMO) community and a contributor to the Forbes Communications Council. Prior to her tenure at Kaltura, Lisa managed PR and communications at Cyota, where she contributed to its acquisition by RSA Security for $145 million. She then moved on to directing PR and marketing for RSA's consumer business arm. Lisa is passionate about balancing the art and science of marketing while enjoying time with her four kids and dedicating herself to volunteer work. Website: https://wevo.energy/  LinkedIn: https://www.linkedin.com/in/lishkee/  YouTube: https://www.youtube.com/channel/UCwBpp5pV4TJu77LRvrt0R7Q    In this episode, we explore marketing insights, AI trends, and strategic growth with Pooja and Lisa.    Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Josh Valoes, a distinguished figure in the yachting industry, brings a wealth of expertise and innovation to the ShipShape Podcast. Originally from Brazil and raised in Boca Raton, FL, Josh's journey in the world of yachting began early, with his passion for boating evolving alongside a keen interest in marketing and technology. His career highlights include pioneering roles at Rybovich Superyacht Marina, significant contributions as the Director of Marketing at Denison Yachting where he played a pivotal role in their ascent to global leadership, and his strategic leadership at YATCO as Vice President & CMO, driving the company's expansion and innovation. In 2024, Josh founded VALOES Yachting Advisors, further cementing his influence in the luxury yachting and private aviation sectors. With a track record of over $2.3 billion in yacht sales under his leadership and a notable membership with the Forbes Communications Council, Josh's insights into digital marketing strategies and the luxury market dynamics are invaluable. As we dive into discussions on the latest trends, challenges, and innovations shaping the yachting industry, Josh's expertise promises to offer listeners an in-depth look at the intricacies of luxury branding and the digital transformation of the maritime world.Josh ValoesMerrill CharetteSHIPSHAPE.PRO - Innovative platform that bridges the gap in marine repair& MIDA.PRO - Marine Industry Digital Agency - Web dev / MarketingPodcast - SHIPSHAPE INTERNATIONAL OCEAN INSIGHTSupport the show

As predictable as the supermarket holiday music starting too soon; its prediction season, and rather than come up with our own, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at Forrester, and our host Ian Truscott have spun the dial on the interwebs and share their favorite predictions they've read over the last couple of weeks.  Ian then joins Robert Rose, Chief Trouble Maker at The Content Advisory, in the Rockstar CMO virtual bar for his predictions and his favorite drink to unwind over the holidays.   Happy holidays, and Merry Christmas from all of us. Enjoy! — The links: Jeff & Ian's favorite predictions: #1 - "GenAI will shatter every company and industry" from Ted Schadler, VP, Principal Analyst, Forrester Research on the Forrester Research blog.  #2 - Joe Pulizzi's prediction for print in B2B marketing Key Trends in Content Marketing 2024: 67 Predictions from the Content Market Institute  #3 - “Conversational marketing an AI-driven interactions will increase customer satisfaction” from The Forbes Communications Council #4 - “The traditional B2B demand gen playbook will continue to decline in effectiveness” - John Miller, founder of Marketo, former CMO Demandbase on the OpenView Venture Capital blog #5 - “Event data could be your holiday gift” - Simon Daniels & Conrad Mills, Research Analysts on the Forrester Research blog. #6 - “By 2027, 20% of brands will lean into positioning and differentiation predicated on the absence of AI in their business and products” - The Future of Marketing: 5 Trends and Predictions for 2024 and Beyond by Gartner. The people: // Ian Truscott on LinkedIn and Threads // Jeff Clark on LinkedIn // Robert Rose on LinkedIn and Threads Robert's links // Robert's firm: The Content Advisory // Robert's book website: Content Marketing Strategy // Robert's “Rose Colored Glasses” column for CMI. Rockstar CMO: // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all show notes: Rockstar CMO FM Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media – on YouTube // The Year 3000 - Busted - on YouTube Listen on: Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

This week's guest is Gideon Thomas, the Chief Marketing and Sales Officer at DealHub.io, a market-leading revenue platform, that offers an integrated suite of services including CPQ, CLM, DealRoom, subscription management, and billing solutions.In his role at DealHub, he orchestrates the company's go-to-market strategy, utilising his extensive expertise in marketing and sales to drive growth and innovation. Aside from his executive responsibilities, Gideon is an active contributing member of the Forbes Communications Council and Pavilion, and is the host of the acclaimed RevAmp Podcast by DealHub, showcasing his industry thought leadership.In this episode, Daryn and Gideon discuss how he built DealHub's demand generation from scratch, the difficulties in modern marketing, especially in attribution, and the importance of customer experience in marketing and the ongoing potential for growth in this area.It's Gideon Thomas!Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith

Today, I enjoyed a conversation with Az Raj, EMEA CMO of Merkle, and the UK & Ireland CMO of Dentsu. With over two decades of experience in the digital industry, Az is a recognized thought leader and a member of prestigious boards and committees, including the Forbes Communications Council and the Data & Marketing Association (DMA) customer engagement committee.  This episode offers a deep dive into the evolving landscape of marketing, focusing on consumer-centric experiences, agility, and the role of technology in shaping customer interactions. The conversation starts with Azlan introducing himself and his unique approach to marketing, which emphasizes solving problems over traditional campaigns. He discusses the shift from product-centric to consumer-focused experiences, citing examples of businesses that have successfully deviated from conventional strategies.  Az underscores the importance of agility in today's fast-paced digital age, challenging the old adage of "Ready, Aim, Fire" by suggesting that sometimes it's more effective to "Fire, Ready, and then Aim," especially when capitalizing on emerging trends. We also delve into the key technologies and methods employed at Merkle and Dentsu to understand and address customer pain points in real-time. We also discuss tools like brand leadership mapping, consumer panels for understanding motivations, and Mercury technology for authentic customer understanding. The conversation also touches on the ethical considerations in data collection and customer experience, emphasizing the importance of transparency, trust, and prioritizing consumer value. As the discussion progresses, the focus shifts to the importance of outcomes over functionality in marketing, particularly in the tech space. Az introduces a new AI tool called Artemis that predicts the performance of creative assets, highlighting the emerging role of AI in marketing. He also challenges the traditional notion of strategy, arguing that in a rapidly evolving business landscape, CMOs must be agile and flexible.   

Aaron Orendorff is the Head of Marketing at Recart, a text marketing app helping businesses grow through personalized AI text messages. He is also the Founder of iconiContent, which provides B2B content strategies to generate qualified leads and scale businesses. As a member of the Forbes Communications Council, Aaron's literary work has been featured in the New York Times, Mashable, Business Insider, and Success Magazine, among others. Before Recart, he was the Editor-in-Chief of Shopify Plus and the VP of Marketing at Common Thread Collective, an e-commerce growth agency. In this episode… Marketing is designed to communicate with consumers in hopes they purchase your products. SMS messaging is a marketing channel many brands pursue, but the majority do so ineffectively — negating its intended purpose of increasing sales revenue. What SMS strategies should you implement to reach target audiences, and which methods should you avoid? Most brands spend their marketing budgets on mass messaging campaigns — known in the industry as batch and blast — which can be expensive if improperly used. Marketing expert Aaron Orendorff explains that brands can determine SMS campaign success by the amount of new leads added to their messaging list. Finding a messaging cadence and incorporating follow-up messages to consumers who abandon their carts can generate more sales and significantly increase revenue.   On this episode of the Up Arrow Podcast, William Harris welcomes Aaron Orendorff, Head of Marketing at Recart, to discuss why brands struggle to produce favorable results from their SMS marketing strategies. Aaron shares insights on using SMS strategies effectively. He also explains how the five foundational messaging flows improve customer engagement and increase sales.

When we think of leadership, we often revert to the traditional model of management. But is that model still relevant in a post-COVID world, and with a millennial workforce? That's the question we explore with Holly Tate, Senior Vice President of Growth at Leadr. Holly, whose passion for people development is infectious, shares why she believes the old model of leadership is outdated. We discuss the five characteristics of high-performing teams and the paramount importance of building trust intentionally within your teams.You'll learn how to foster a healthy culture of feedback and recognize each team member's unique strengths. Holly guides us through the key differences between coaching and criticism, stresses the need for self-awareness, and the importance of individual development plans. We're shifting the focus from climbing the corporate ladder to enhancing the individual's skills and strengths. Leadership is not about titles, but about intentional investment in the growth of your team members.In the final part of our discussion, Holly provides valuable insight into the challenges of a hybrid work environment. We explore the essential role culture plays as a system that people react to. How can you create a culture that works for distributed teams? What tools can you use to reinforce that culture? Holly shares her personal journey of leading a team from five to almost 40 people, underlining the need to never assume trust and always strive for a balance in everything we do. Prepare for an episode packed with invaluable insights on leadership and personal growth.About HollyHolly Tate is SVP of Growth at Leadr. She is a growth strategist, entrepreneur, speaker, and member of the Forbes Communication Council. Before joining Leadr, Holly Vice President of Business Development & Marketing at Vanderbloemen, where she led partnerships, brand growth, demand and lead generation, sales and marketing alignment, and new industry initiatives for the company.Holly is founder of performance marketing agency, The Ready Network, and an international speaker on marketing, communications, brand growth, leadership development, and workplace culture. She has spoken at conferences including Pushpay Summit, Texas Ministry Conference, Engage, Northwest Ministry Conference, That Church Conference, and ICMA (India).As a member of the Forbes Communications Council, Holly contributes thought leadership on marketing and communications to Forbes online where her advice has been featured in 40+ articles.ResourcesManagement is DeadRadical Candor by Kim ScottWe would love to hear from you!Send us an email at podcast@get4sight.com and let us know if there somebody you think I should interview! Maybe there is somebody who is doing exceptional with their culture, or building a healthy culture, or rebuilding a culture.We need your help to get the Lead Culture podcasts in front of more leaders! There are three simple things you can do that truly help us: Review us on Apple podcasts Subscribe - we're available wherever you listen to podcasts. Share - let your friends know about the podcast by sharing your favorite episode on social media!

This special guest has spent over 2 decades scaling enterprise SaaS companies and has experience in customer success, engineering, product, sales, and marketing. Ash Parikh is the CMO of Trellix and an Advisory Board Member of Yellowbrick Data, CMO Council, and a frequent contributor to the Forbes Communications Council. Ash shares his five secrets to The post The 5 Keys of The Growth Mindset with Ash Parikh appeared first on WebMechanix.

Singapore-based Jyoti Khan SCMP has built an enviable career over the last 20 years, rising to the top in internal communication for one of the world's biggest brands. After a stint in agency life, where she worked with some of the best technology, telecom, IT services, and financial brands in India, Asia and around the globe,  it was only natural Jyoti would eventually co-found her own consultancy. Bricks and Clicks is a strategic communication consultancy helping businesses lead through change and unlock opportunities for innovation, creativity and growth. Jyoti is passionate about working with leaders to energise and align teams to a common purpose, inspire change and help them build great organisational cultures. She is a former member of the Forbes Communications Council and immediate past chair of the Asia-Pacific Board of the International Association of Business Communicators (IABC). In this episode, she shares her career journey and the opportunities she has had to build a senior career in the communication profession. She also talks about the upcoming IABC Asia-Pacific Fusion Conference, and the value of networks and connections.Support the showGet ahead in your career as a communication professional or build communication capabilities for your organisation. Contact the Centre for Strategic Communication Excellence today: https://www.thecsce.com/

On this week's episode Scott was joined by Ryan George, CMO of Docupace; the leading cloud-based fintech platform that simplifies how financial services and wealth management firms process and digitize data. Ryan has 15+ years of marketing and communications experience in the financial services industry. Before joining Docupace, he served as the Assistant VP, Marketing and Communications at 1st Global, a software solutions provider for CPA firms, where he spearheaded lead gen efforts and contributed to double-digit revenue growth. He has also held marketing leadership positions at specialized asset managers – GuideStone Capital Management, based in Dallas, and U.S. Global Investors in San Antonio.In addition to being a finalist for the WealthManagement.com broker-dealer Chief Marketing Officer of the Year award in 2019, Ryan was also a finalist for the 2022 ThinkAdvisor LUMINARIES.He is a former chair of the Financial Services Institute Marketing Growth and Development Council, composed of top-level sales, marketing, and business development executives from across the industry and a member of the Forbes Communications Council, an invitation-only, fee-based organization of senior-level communications and public relations executives. In this episode you will learn the following: All about Docupace and how it helps advisors optimize their practiceFintech/wealth management tech trends: What's worth paying attention to, and what isn'tHow AI comes into play to analyze dataThe back-office revolution in wealth management: Why enhancing how the work is done is improving the client experienceUnlocking growth: The future of financial advice and how technology will change the financial services industry in the coming yearsConnect with Scott on LinkedInConnect with  Ryan on LinkedInFor more on The Optimized Advisor Podcast click here  For more on Docupace click hereFollow us on LinkedInFollow us on InstagramFollow us on Facebook

Holly Tate currently serves as the Senior Vice President of Growth @ Leadr. She is an international speaker, growth consultant, entrepreneur, and member of the Forbes Communications Council. Holly joins to the Cause+Effect Podcast today to discuss her recent insights about leading intergenerational teams, what the most recent research is saying about generation distinctions, and why she is optimistic about the future of Christian leadership.

Patrick Ward is the Vice President of Marketing at Rootstrap, a custom software development consultancy. They are responsible for the digital transformations of notable companies and celebrities like MasterClass, Google, Tony Robbins, and Snoop Dogg. During the pandemic shutdown, Patrick founded NanoGlobals, an expert-led platform that helps mid-size tech companies tap into global markets through remote hiring, offshoring, and international market expansion. Patrick is known for his writing and expertise in bringing colorful marketing to otherwise bland industries. His writing has been featured in The New York Times, Ad Age, Fast Company, Morning Brew, Hacker Noon, HuffPost, and Business Insider. He is also a member of the Forbes Communications Council.

In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Leeya Hendricks about giving marketing a role at board level.Marketers are expected to do it all without the recognition. As provocative as it sounds, marketing for a while has felt that the board of their respective companies doesn't respect what they do. While studies have shown that the C-suite relies on the CMO, they simultaneously do not consider marketing a strategic partner in the business. How can marketing change this culture and evolve to better show its irreplaceable value?Leeya Hendricks is the CMO for both Delta Capita and Prytek, and she has 15+ years of experience as a senior marketer. Prior to Delta Capita and Prytek, she served as the VP, Global Marketing at Kurtosys Cloud Solutions, and before that, Senior Marketing Director, Europe at Gartner. She has additional experience at companies such as Oracle, Accenture, IBM, BCX, and more. Additionally, Leeya works as a visiting lecturer at the University of Westminster and an official member and contributing author for the Forbes Communications Council. She also has experience as an awards judge for The Drum, the B2B Marketing Awards, and the Women in Marketing CIC Awards.You can find Leeya Hendricks on Linkedin.You can watch full video versions of the podcast on our YouTube channel.Ready to provoke the truth? Get in touch at alan-agency.com. Hosted on Acast. See acast.com/privacy for more information.

Ryan George is a marketer, speaker, author, and expert panelist. He is the CMO of Docupace Technologies where he handles the marketing, communications, and events strategy of the wealth management company. He previously worked at 1st Global and U.S. Global Investors where he honed his expertise.  Alongside his work at Docupace, Ryan serves as the Chair of the Financial Services Institute's Marketing, Growth and Development Council as well as a member of the Forbes Communications Council. In this episode… Marketing budgets and successful pipelines can feel like a ludicrously expensive part of any business. The common narrative says that before you can make money, you first have to spend a lot of it. While there is truth to this statement, it does not have to be as painful as it initially seems — great marketers and clever teams have found ways to make a lot out of a little to maximize a modest budget. Most of this comes down to best practices, but there are some creative ways to bring in new customers. Now you too can learn some of those adjustments. In this episode of the Revenue Engine Podcast, Alex Gluz talks with Ryan George, the CMO at Docupace Technologies, to discuss efficient marketing and getting the most out of your sales. They walk through topics such as Docupace's own strategy, how to manage a successful sales pipeline, and how to find quality leads — all on a humble budget. Stay tuned!

About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for  more than two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today's special guest is Ben Chodor, pioneer of online communications resources.   About Our Guest Entrepreneur, Author, Founder of Stream57 acquired by West Corp, Happtique acquired by SocialWealth, Fmr President of Notified and current Advisory Board Member, Selected to PR Weeks 25 Leaders of PR Tech 2022. Always one to think outside of the box, Ben Chodor has established himself as a pioneer of online communications Through PR, IR, interactive & streaming content. He is a leader with 20+ years of experience in enterprise communications, social video, and digital health. As President of Notified, he ran the world's only communications cloud for events, public relations, and investor relations, Ben continues to transform the way people connect and share information. Ben has always worked to consistently raise the bar when it comes to virtual, hybrid or in-person events as well as public relations, investor relations and digital health. Previously, Ben served as Co-Founder & CEO of Happtique, the first digital health mobile application marketplace. He was also Founder & CEO for digital media and webcasting company Stream57, and the former Global Head of Streaming & Virtual Events at InterCall. Ben acts as a mentor for startup accelerator Blueprint Health, is an active investor and board member for digital startups, hosts the podcast Insights with Ben Chodor, and is a member of the Forbes Communications Council he is also a frequent speaker on digital media and technology. Ben is the author of Transitioning to Virtual and Hybrid Events: How to Create, Adapt, and Market an Engaging Online Experience, a new book that provides expert advice and real-world instructions for delivering engaging hybrid, virtual, and streaming events and webinars for companies of all sizes. When not working in one of his many business roles, Ben enjoys spending time with his family, boxing, yoga, traveling and training for his first triathlon.

About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for  more than two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today's special guest is Ben Chodor, pioneer of online communications resources.   About Our Guest Entrepreneur, Author, Founder of Stream57 acquired by West Corp, Happtique acquired by SocialWealth, Fmr President of Notified and current Advisory Board Member, Selected to PR Weeks 25 Leaders of PR Tech 2022. Always one to think outside of the box, Ben Chodor has established himself as a pioneer of online communications Through PR, IR, interactive & streaming content. He is a leader with 20+ years of experience in enterprise communications, social video, and digital health. As President of Notified, he ran the world's only communications cloud for events, public relations, and investor relations, Ben continues to transform the way people connect and share information. Ben has always worked to consistently raise the bar when it comes to virtual, hybrid or in-person events as well as public relations, investor relations and digital health. Previously, Ben served as Co-Founder & CEO of Happtique, the first digital health mobile application marketplace. He was also Founder & CEO for digital media and webcasting company Stream57, and the former Global Head of Streaming & Virtual Events at InterCall. Ben acts as a mentor for startup accelerator Blueprint Health, is an active investor and board member for digital startups, hosts the podcast Insights with Ben Chodor, and is a member of the Forbes Communications Council he is also a frequent speaker on digital media and technology. Ben is the author of Transitioning to Virtual and Hybrid Events: How to Create, Adapt, and Market an Engaging Online Experience, a new book that provides expert advice and real-world instructions for delivering engaging hybrid, virtual, and streaming events and webinars for companies of all sizes. When not working in one of his many business roles, Ben enjoys spending time with his family, boxing, yoga, traveling and training for his first triathlon.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Vice President of Marketing for https://www.rootstrap.com/ (Rootstrap), Patrick Ward.  Rootstrap is a custom software development agency but as Patrick likes to describe it, the technology team behind Masterclass. Masterclass gained help from Rootstrap to aid in making sure their technology can handle its audience and keeping it consistent between devices. Due to Masterclass being a premium service, the need for good technology is higher. Typical clients involve individuals with time sensitive projects or individuals needing ongoing technical advice.  Patrick explains that changing the roadmap on a developer will cost the client. This is because compromises did not have to be made as they were able to work on it on their own timeline. Patrick explains he would rather keep his integrity with his clients rather than making more money off them. The work culture of Rootstrap has been able to stay strong and close throughout the pandemic. This was due to the management taking the necessary changes to promote remote work and providing resources to help their employees during this time. Patrick's book he wrote alongside Adam Torres, Money Matters: World's Leading Entrepreneurs Reveal Their Top Tips To Success (Business Leaders Vol.3 - Edition 5), is good for CEOs or entrepreneurs of small to medium scale business who need a better idea of marketing.    Key Points from the Episode: What Rootstrap does  The needs and the importance of creating a good experience on Masterclass Individuals that would be a good fit for Rootstrap  Patrick's advice for working with developers Integrity over money Company culture Patrick's book and the appropriate audience for it   About Patrick Ward: Patrick Ward is the VP of Marketing for Rootstrap, a custom software development agency that digitally transforms companies like MasterClass & Google, along with A-List Celebrities like Tony Robbins & Snoop Dogg, and the Founder of NanoGlobals, an expert-led platform that helps mid-size tech companies tap into global markets through remote hiring, offshoring, and international market expansion. A writer by trade, Patrick's international brand & B2B marketing expertise has been featured in Forbes, Ad Age, Fast Company, Morning Brew, Hacker Noon, HuffPost & Business Insider. He is currently a member of the Forbes Communications Council, an invitation-only organization for senior-level communications executives, and Pavilion, formerly Revenue Collective, a private, invitation-only community of sales & marketing executives at growth-focused companies. He earned his Bachelor of Commerce (Liberal Studies), majoring in Marketing and Political Science, from the University of Sydney. Want to learn more? Check out the Rootstrap website at https://www.rootstrap.com/ (https://www.rootstrap.com/). Check out Rootstrap on LinkedIn at https://www.linkedin.com/company/rootstrap-it/ (https://www.linkedin.com/company/rootstrap-it/). Check out Patrick Ward on LinkedIn at https://www.linkedin.com/in/patrickjamesward/ (https://www.linkedin.com/in/patrickjamesward/). Check out Patrick Ward on Facebook at https://facebook.com/paddyjward (https://facebook.com/paddyjward). Check out Patrick Ward on Instagram at https://www.instagram.com/paddyjward/ (https://www.instagram.com/paddyjward/). Check out Patrick Ward on Twitter at https://twitter.com/paddyjward (https://twitter.com/paddyjward). Check out Patrick Ward and Adam Torres's book, Money Matters: World's Leading Entrepreneurs Reveal Their Top Tips To Success (Business Leaders Vol.3 - Edition 5) at https://www.amazon.com/Money-Matters-Leading-Entrepreneurs-Business/dp/1949680320 (https://www.amazon.com/Money-Matters-Leading-Entrepreneurs-Business/dp/1949680320) Don't forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!...

Colleen O'Brien is an accomplished marketing executive with over a decade of experience leading strategic internal and external communications for companies of all sizes—from Fortune 500 corporations to early-stage startups. Currently, she is the chief communications officer for high-end clothing rental startup Armoire.   Previously, Colleen led brand marketing, content creation, and communications strategy for Microsoft's venture fund M12, which invests globally in early-stage enterprise software companies.  Prior to joining M12, Colleen held several marketing and communications roles across Microsoft, and led product marketing initiatives for Windows and Office, driving growth, engagement, and partnerships globally. Colleen produced and hosted Microsoft's Women in Business and Technology podcast and served as a spokesperson on the weekly YouTube series Microsoft Unboxed.   Colleen has an MBA from the University of Washington Foster School of Business and graduated cum laude from Harvard College with a Bachelor of Arts in film production and a minor in studies of women, gender, and sexuality. Colleen sits on the advisory board of Women in Cloud and is a member of the Forbes Communications Council.   She is also a certified executive coach and a sought-out speaker on the All Raise Visionary Voices speakers bureau, and has appeared at the PRSA Storytellers Series, the Women in Tech Regatta, and Ideagen's Global Goals 2030 Summit.    Read the show notes here: https://arcbound.com/podcasts/    Links: Homepage: Arcbound.com Services/Work with Us: https://arcbound.com/work-with-us/ About: https://arcbound.com/about/ Founders Corner: https://arcbound.com/category/founders-corner/ Connect: https://arcbound.com/connect/

Bobby says that the gift of leadership is misused when it doesn't demonstrate appreciation. Today's guest on True North Leader, Holly Tate, capitalizes on this idea and says while a good leader drives outcomes and holds people accountable, they also demonstrate care, drive development, and celebrate wins. Holly is the SVP of Growth at Leadr, a people development software company. Yes, "Leadr" is spelled right! Tune in to learn: why you have to develop leaders and not just doers when trying to achieve scale; why the more direct reports you have, the less effective you are; and why organizations that don't adapt and pivot will lose their best people. Hold on tight!    About the guest: Holly Tate is the SVP of Growth at Leadr, a people development software company. Prior to working at Leadr, she spent nine years helping organizations hire and build their best teams at Vanderbloemen, an executive search firm. In 2020, Holly left her role as Vice President of Business Development & Marketing at Vanderbloemen to launch The Ready Network LLC, which she founded to help people and organizations get ready for growth. Holly is driven by the relentless pursuit of growth in herself and inspiring others to discover their full potential in their personal and professional lives, achieving more than they thought they could. As SVP of Growth at Leadr, Holly's passion for developing others is brought to life as she pours into the growth of the Leadr staff and shares the value of people development with organizations around the country. Holly is also a contributor for The Forbes Communications Council and Co-Founder of Statesman Beverage Co. Holly lives in Houston, Texas, with her husband Elliott and their dog Scraps.   Free gift: https://insights.leadr.com/download-conversation-cards   About the host: Following a successful career as CEO, Bobby sold his business to a publicly-traded company.  In what he calls his "second half of life", Bobby seeks to pour Biblically-based principles into growth-minded business, church, and non-profit leaders. Through Values-Driven Leadership, Bobby serves as an Executive Coach and Training Consultant for organizations.  He shares many of his principles and practices through a weekly blog, the True North Leader podcast, and through three books he has authored: Principled Profits: Outward Success Is an Inside Job,  True North Business: A Leader's Guide to Extraordinary Growth and Impact, and The Freedom Paradox: Is Unbridled Freedom Dividing America?   Find out more at BobbyAlbert.com

There's never been a greater need for honesty and transparency — for people to tell it like it is.   Enter https://www.linkedin.com/in/lynnkier/ (Lynn Kier), VP Communications at https://www.dieboldnixdorf.com/en-us/ (Diebold Nixdorf), who talks about the importance of embracing your authentic self to further your personal mission.   Lynn began her career in 1997 as a financial analyst. After five years, she realised that simply putting her head down and working hard wasn't the answer. She moved into the automotive industry and later worked her way up to the top of her game in communications. She currently serves on the https://www.forbes.com/sites/forbescommunicationscouncil/2021/11/18/16-skills-comms-pros-need-to-support-leaders-in-a-post-pandemic-world/?sh=15a5f912f8ab (Forbes Communications Council).   What's the magic ingredient for effective communication? “You've got to tell stories,” Lynn says. “If you look at all the people who are really successful, they're telling stories. And it resonates with people.”   On this episode of Finding Gravitas, Lynn talks about the professional challenges she's faced throughout her career, the importance of self-promotion, and how to bring your authentic self to the table. Lynn is a strong advocate of empowering your team to empower you. This is “what really sets an authentic leader apart,” she says.   Lynn and host Jan Griffiths discuss traditional weekly meetings versus daily huddles, which are part of a key strategy of https://finding-gravitas.captivate.fm/episode/the-quest-for-gravitas-with-laura-lawson-chief-people-officer-united-wholesale-mortgage (Laura Lawson, Chief People Officer at United Wholesale Mortgage). While meetings tend to just end up being about bringing the boss up to speed, huddles bring a team together like a family, Lynn points out.   There's a growing need for authenticity in business, particularly on social media. https://finding-gravitas.captivate.fm/episode/meet-don-akery-president-of-tti-americas (Don Akery, President of TTI Americas), has spoken about the need to evolve along with the workforce while staying true to core values. At the younger end of the spectrum, https://open.spotify.com/episode/6inSCz0IiOMmJTmrvEPUh7 (ambassador for millennials and mobility Katelyn Davis) owns her voice and her authentic self regardless of title or company.    Themes discussed in this episode: ●     Lynn's career in communications and the art of self-promotion ●     What makes the culture of Diebold Nixdorf so special ●     The crucial role of communications and using your own words ●     The importance of storytelling in business success ●     Refining your personal mission and bringing your authentic self to the table ●     Finding your voice on social media Featured Guest: Lynn Kier 

One of the basic principles taught in marketing is to suss out why someone buys a product. That seems a simple enough thing to do, but is it? What makes this complex is the fact that different jobs demand different products.  Let's say you're sending a physical object to someone who's on another continent. You aren't going to take it there yourself, so your likely option is to mail it. To you, the mail service fits the mold of the product you should buy in this case. But let's pretend this object is a birthday present and their birthday is tomorrow. Now, what you require is a ‘it-absolutely-positively-has-to-get-from-here-to-there-overnight' product and for that, only a global courier like FedEx fits the mold. Not every product in a category suits the job the customer has in mind, so those of us selling products must know the job our product is bought to do.  And these jobs can loosely be divided by whether they: help us improve something we may not feel an urgent need for – Vitamins immediately solve something we absolutely positively need – Painkillers That's how  someone I know describes these two job types. She's joining us to explain how knowing which type we have impacts positioning, customer service, product roadmapping and more. Dipalli Bhatt is the head of marketing at Incognito Software Systems. She has 15 years of product and corporate marketing experience and has worked with organizations like Disney and TD Canada Trust which listed her as one of '30 under 30′ marketing professionals to watch. Honoured by Adobe as ‘Fearless 50 Marketer 2019-2020' across the world.  She is a member of Forbes Communications Council and is involved in mentoring tech-startups and women in leadership. Dipalli also volunteers at Tie Ottawa Chapter and Invest Ottawa.  She has a Master of Business Administration from University of Ottawa People/Products/Concepts Mentioned in Show Clayton Christiansen originator of the jobs-to-be-done framework Asana Trello Contact Dipalli on her LinkedIn and Twitter profiles For more details, please visit https://funnelreboot.com/episode-66-vitamins-vs-painkillers-with-dipalli-bhatt/

One of the basic principles taught in marketing is to suss out why someone buys a product. That seems a simple enough thing to do, but is it? What makes this complex is the fact that different jobs demand different products.  Let's say you're sending a physical object to someone who's on another continent. You aren't going to take it there yourself, so your likely option is to mail it. To you, the mail service fits the mold of the product you should buy in this case. But let's pretend this object is a birthday present and their birthday is tomorrow. Now, what you require is a 'it-absolutely-positively-has-to-get-from-here-to-there-overnight' product and for that, only a global courier like FedEx fits the mold. Not every product in a category suits the job the customer has in mind, so those of us selling products must know the job our product is bought to do.  And these jobs can loosely be divided by whether they: help us improve something we may not feel an urgent need for - Vitamins immediately solve something we absolutely positively need - Painkillers That's how  someone I know describes these two job types. She's joining us to explain how knowing which type we have impacts positioning, customer service, product roadmapping and more. Dipalli Bhatt is the head of marketing at Incognito Software Systems  She has 15 years of product and corporate marketing experience and has worked with organisations like Disney and TD Canada Trust which listed her as one of '30 under 30' marketing professionals to watch. Honored by Adobe as 'Fearless 50 Marketer 2019-2020' across the world.  She is a member of Forbes Communications Council and is involved in mentoring tech-startups and women in leadership. Dipalli also volunteers at Tie Ottawa Chapter and Invest Ottawa.  She has a Master of Business Administration from University of Ottawa People/Products/Concepts Mentioned in Show Clayton Christiansen originator of the jobs-to-be-done framework Asana Trello Contact Dipalli on her LinkedIn and Twitter profiles For more details, please visit https://funnelreboot.com/episode-66-vitamins-vs-painkillers-with-dipalli-bhatt/  

Holly Tate currently serves as the Senior Vice President of Growth @ Leadr. She is an international speaker, growth consultant, entrepreneur, and member of the Forbes Communications Council. Holly joins the Decisions Podcast today to discuss her recent decision to make a professional change, her current work at Leadr, and why she is optimistic about the future of Christian leadership.

Companies have more tools than ever to broadcast their own messages, whether it's via a website, podcasts, newsletters, social media, or all of the above. Breene Murphy from https://carboncollective.co (Carbon Collective) and the Forbes Communications Council joins the show this week to share his own experience with content marketing, as well as examine Andreessen Horowitz's decision to launch its own publication called Future (which we discussed at length in https://www.prand.law/episode/episode-61-paternity-leave-post-pandemic-andreessen-horowitz-future-website-journalism (Episode #61)). Content can help give a company a louder voice in a noisy marketplace, but Murphy talks about some other benefits that comms people and marketers might overlook. We talk a lot about the future of work these days, particularly as we emerge from the global pandemic. Ewan shares a new study done in Iceland about a four-day work week, something that was obviously popular with workers. The thing is, the experiment also proved to be useful for employers. Ewan explains why. In Check This Out we return to Britney Spears and her controversial conservatorship, while Cam brings up cancel culture and the case of a brave musician from the band Mumford and Sons. Don't miss any future episodes and get updates about the podcast by https://prlawpodcast.club/ (signing up) to the PR & Law Podcast newsletter. We promise: no spam. Ever. If you enjoy the show, please tell a friend or family member. It's the best way to get the word out and we are very grateful! We also frequently post updates to the stories we discuss on social media. You can find us on https://linkedin.com/in/prlawpodcast (LinkedIn), https://twitter.com/prlawpodcast (Twitter), https://instagram.com/prlawpodcast (Instagram), and https://facebook.com/prlawpodcast (Facebook). You can also subscribe to our channels on https://www.youtube.com/channel/UCrKssq1REhnQb3lHhCXL7GQ (YouTube) and https://soundcloud.com/user-697756979 (Soundcloud). If you have a question we would be happy to answer it on the show! Just post it to social media with the hashtag #PRLawPod. Links and Show Notes https://www.prand.law/episode/episode-61-paternity-leave-post-pandemic-andreessen-horowitz-future-website-journalism (Episode #61: Andreessen Horowitz Launches Future) - PR & Law Podcast https://qz.com/work/2029888/icelands-four-day-workweek-trial-bodes-well-for-productivity/ (Iceland's Four-Day Work Week Trial was a Triumph for All) - Quartz Check This Out https://www.newyorker.com/news/american-chronicles/britney-spears-conservatorship-nightmare (Britney Spears's Conservatorship Nightmare) - The New Yorker https://bariweiss.substack.com/p/winston-marshall-was-bloody-terrified (Substack: Winston Marshall was 'Bloody Terrified' to Quit Mumford & Sons. He Tells Me Why.) - Common Sense with Bari Weiss Guest Breene Murphy is the vice president of strategy and marketing for https://carboncollective.co/ (Carbon Collective), an online climate friendly investment management platform. He is on the Forbes Communication Council, the advisory board for the University of California Irvine's Customer Experience Certificate Program as well as the advisory board for USC's Wrigley Institute for Environmental Studies. He's a second generation marketer and an avid literature fan and surfer. He lives in Laguna Beach, California with his wife and two sons.  Hosts Ewan Christie is an employment lawyer in Toronto, Canada. Cam MacMurchy is a corporate communications executive with a multinational technology company listed in Hong Kong and curator of the http://signupfor.digitalbits.today/ (Digital Bits PR) and Communications newsletter. He also contributes to Apple news website https://9to5mac.com/ (9to5Mac) and shares his thoughts on PR, media, travel, and technology on his https://cammacmurchy.com/ (website). Support this podcast

Catherine Blades is the SVP, Chief ESG, and Communications Officer of Aflac, a company she's been at for over six years. Catherine is a PR News Hall of Famer, Forbes' inaugural inductee in the Women in Communications Hall of Fame, a two-time Cannes Lion winner, a 2017 inductee into the PR Week Hall of Femme as well as the first American to win the Relations 4 the Future Medal at Davos.   Catherine has also been named to the Latino Leaders' Latina 100 (2020), a Children's Miracle Network CHANGEMAKER (2020), the inaugural PR Week Most Purposeful CCO (2019), a Top 25 Power Woman by NY Moves magazine, four-time Top Woman in PR winner, was named to the Forbes Communications Council as a contributing writer, and serves as a member of the Fortune Most Powerful Women Community.  In the interview, we get into Catherine's perspective on purpose-driven companies, what an ESG communication entails, and an incredible new incarnation of the Aflac duck that brought hope and care to victims of childhood cancer through innovation.  Here are some key takeaways from this conversation between Lippe Taylor CEO Paul Dyer Aflac CCO, Catherine Blades.  Never waste a crisis. In the midst of the pandemic, Aflac took tremendous strides to keep their entire shareholder base whole, including setting up a no-interest loan program for their sales force which mostly worked on commissions. Aflac also gave very generously (to the tune of $11 Million), followed by a multitude of donations to minority-related causes that added up to 50% of the company's total donations for the year. From a communications standpoint, crises enable companies to reveal who they really are, don't let them go to waste.   Embrace your holistic view. Catherine made a very interesting observation on how Communications professionals are the only members of a company, outside of a president or CEO, who have to take the perspective of all shareholders into account when making decisions. Customers, investors, employees, shareholders, et al., are all perspectives you must consider as a comms executive, which speaks to the larger responsibility of Communications leadership and the holistic & macro perspectives it requires.    Purpose and Profit Can Go Hand in Hand. Catherine spoke about how Aflac's commitment to being a company dedicated to a purpose beyond shareholder value was pushed back on by some investors. Catherine then went on to explain how being purposeful, in addition to being the right thing, is profitable because, in this day and age, people want to purchase from companies that are contributing to the greater good of society. This echoes a larger truth about how giving back is no longer a ‘nice to have' for brands but is entirely table stakes in today's economy.

Without a plan and process of how to get things done, marketing can seem like a puzzle that you cannot solve. A marketing leader, an official member of Forbes Communications Council, and the VP Demand Generation at CipherHealth, Alyssa Kleinman, presents agile marketing to help solve the marketing puzzle.  If you have ever wanted to know more about implementing an agile process for your team or are just looking for a way to have your team get aligned in the coming year, then listen to this episode!   Takeaways: Agile marketing is a process designed to help your team operate in a fluid manner. It allows your team to adapt when something is not working or when a change needs to happen. Two-week sprints are planning meetings where the individual team members share what they have learned from the past two weeks, then the whole group collaborates to scope the next two weeks, then individual duties and tasks are decided. Two-week sprint meetings are about prioritization. What tasks need to be prioritized in the next two weeks to contribute towards the next stage of your project, or epic? Often times, marketers receive ideas or requests from other departments. Rather than responding urgently every time, unless warranted, consider taking that idea or request to the next sprint meeting to discuss with the rest of your team before jumping in. Agile teams have a Scrum Master that is in charge of understanding the pulse of the team and allowing for others to address challenges. The Scrum Master keeps track of the tasks of focus for each two-week sprint and if a task is taking longer than normal, they reach out to see if something needs to change to help task completion. When scoping your tasks for two-weeks, do not book 100% of your time. Meetings, conferences, and interruptions need be accounted for. On the other side, if 100% of your tasks get accomplished in the two-week sprint, there was probably not enough to accomplish. The best ball-park to aim for is 75-85% completion of your sprint tasks in a two-week span. A daily stand-up meeting is from about 10-15 minutes and serves as a check-in for the team so that when the two-week sprint comes, there are no surprises. With agile, every quarter there is an epic or project planning meeting where all of senior leadership comes together and discusses the goals to accomplish each quarter. The epics for the quarter are then planned around the strategic priorities of the company to which the goals of marketing are aligned. Stay open to opportunities and make sure that you do not silo yourself if there is a bigger goal you want to achieve in your career.   Links: LinkedIn: https://www.linkedin.com/in/alyssa-kleinman-76400351/ CipherHealth: https://cipherhealth.com/   Busted Myths: Implementing agile marketing is hard. - This is NOT the case, with a little bit of practice and dedication, it can be done. There is often a war between marketing and sales. - There does not have to be a war between marketing and sales. If your leadership is aligned and marketing and sales have the same goals, then there does not need to be a war. How are the actions of marketing contributing to the shared goals of sales?   Shout Outs: 39:13 - Jason Yuhas 39:20  - Eric Kunz

On this episode of “The Shine Strategy,” I’m excited to introduce you to a dear friend and colleague, Bita Milanian, who is a recognized leader in the marketing, global telecommunications and technology industries, as well as the non-profit arena. She is a Jack-of-many-trades who finds enthusiasm for everything she does. As a proud immigrant, Bita does whatever she can to help spotlight the contributions of immigrants in America, especially amongst the Iranian American community. Amongst Bita’s many passions is her love for cooking, which has evolved into Bita’s Kitchen, which was featured as part of the “Immigrant Dinners” series by LA Times’ annual “Food Bowl” at Momed Beverly Hills. The event was part of Immigrant Heritage Month and World Refugee Day, highlighting the diverse contributions made by immigrants to the cultural fabric of the community, through the lens of food and family. Bita has been recognized by Conscious Company Media as one of the Top 35 World-Changing Women in 2019 and by Capacity Media as an Agent of Change during their Women in Tech 2019 Awards, and was also just approved to join the Forbes Communications Council as a member. Bita’s resume is impressive, but it’s her love for giving back to the community and being a changemaker—working to help better society and humanity—that will inspire you the most! For show notes and more visit: www.podcast.thenshinestrategy.comSee omnystudio.com/listener for privacy information.

Marketing is a discipline with a lot of functionally specific excellence—and a good CMO will let them get on with their expertise. CMOs have to be able to explain the executive team's needs to the marketing team and vice versa. On this first episode of The Marketer's Journey, I got to talk with Maria Pergolino, Chief Marketing Officer at Forbes Communications Council. What we talked about: Why you should let the email marketer get on with sending email How Maria's high points were also her low points The 2 pieces of advice for a senior marketer to jump into the executive team Mentorship vs. Sponsorship Balancing over 80,000 customers Find The Marketer's Journey on Apple Podcasts, Spotify, and here.