Multiplier Mindset® with Dan Sullivan

Business coach Dan Sullivan and marketing and advertising geniuses Joe Polish, Dean Jackson, and Mark Young have all been friends and business colleagues for years. Now, they're teaming up as the Super Partners for a very special podcast episode where they talk about what marketing really means and provide examples of elegant ideas that entrepreneurs can use to better engage their audiences. Here's some of what you'll learn in this episode:Solutions that mean no more cold calls or door-to-door sales.The purpose of advertising.How advertising can be used to help people.The difference between marketing and sales.Why selling has gotten a bad name.What's changed since Dan founded The Strategic Coach® Program 35 years ago.Why direct mail is still the greatest form of marketing in the world. Show Notes: Everyone who has a business is going to have to do marketing and selling. One elegant idea is worth more than 1,000 semi-good ideas. Perfect has become the enemy of good. Anything you put in front of somebody is marketing. Only the hungriest fish snap at the crappiest bait. Once you figure out marketing, it's the ultimate leverage. Marketing is the aggregate of all the steps you take to go from somebody not knowing you all the way to them being engaged in a relationship with you. Once you figure out a marketing algorithm, it works again and again. You can create control in your future if you learn how to put a message out there that causes people to want to give you money. There are businesses that die of starvation, and there are businesses that die of indigestion. The average person receives between 5,000 and 24,000 advertising messages daily. Part of sales is just connecting with someone. People don't buy from you because they understand what you do. People buy from you because they feel understood. Dan's definition of selling is getting someone intellectually engaged in a future result that's good for them and getting them to emotionally commit to take action to achieve that result. Resources: I Love Marketing podcast 10xTalk podcast American Happiness podcast Cloudlandia podcast HYPNO-TI$ING by Mark Young Video: “Is Selling Evil?” by Joe Polish Who Not How by Dan Sullivan and Dr. Ben Hardy The Gap And The Gain by Dan Sullivan and Dr. Ben Hardy 10x Is Easier Than 2x by Dan Sullivan and Dr. Ben Hardy Strategic Coach® Mark Young Jekyll + Hyde Labs Dean Jackson The 8 Profit Activators Joe Polish Genius RecoveryWhat's Your Cleator?

What if taking more time off could actually grow your business? Todd Ellis, a financial advisor and Strategic Coach® veteran, shares how a 15-day sailing voyage—completely unplugged—taught him the power of taking time off. Discover why stepping away to develop new skills builds confidence, strengthens your team, and fuels unexpected growth. The secret? A Self-Managing Company® that thrives when you disconnect. Here's some of what you'll learn in this episode:How Todd discovered his passion for financial services—and why helping people drives his business.The surprising ways Todd's company creates real impact for clients and team members.Why taking true time off accelerates success.The importance of making sure you have the capacity to handle a situation (before you're in it).How Strategic Coach helps entrepreneurs and their companies grow. Show Notes: The more free time you take, the more your income will grow. Taking free time flies in the face of workaholic culture, where burnout is worn as a badge of honor. Gaining a new capability gives you a new sense of confidence. To take time off, you must have a company that can develop and grow while you're away. Once you have your own company, you get to decide how you're going to serve the public. Many people measure their success by how many clients they have, but having fewer clients allows you to really invest in yourself. Taking a break from technology allows you to be with your own thoughts and experience what's around you. A Free Day™ is a 24-hour period that's uninterrupted by any work-related activities. When you step inside Strategic Coach, you get to be surrounded by like-minded entrepreneurs who are eager to support your growth. Entrepreneurs share common issues, but every entrepreneur is unique. Resources:How Free Days Keep You On Your Side Of “The Line” What Is A Self-Managing Company®? Unique Ability®

What if the traits you've been told are disadvantages are actually your “unfair” advantages? In this episode, Dan Sullivan and engineer-turned-ADHD-advocate André Brisson reveal how entrepreneurs thrive by rewriting the rules—not following them. Learn why your unique way of thinking is your greatest asset and how to build a business (and life) that rewards it. Here's some of what you'll learn in this episode:Why entrepreneurs feel like misfits in traditional learning environments.The program that helps high-achieving ADHD entrepreneurs understand themselves better.The surprising truth about who The Strategic Coach® Program was designed for.Why Strategic Coach® members instantly “get” each other (and how this community transforms isolation into confidence).How André built an engineering firm that breaks industry norms.How André's ADHD has fueled his biggest challenges—and his biggest wins.The #1 insight André learned in 14 years at Strategic Coach. Show Notes: Entrepreneurs are shortcut creators—your ability to bypass inefficiencies is what makes you invaluable. The systems that frustrate you exist because most people prioritize rules over results. The real trick for entrepreneurs is to break the rules and get paid for the shortcuts they create. Everything that works in your life is the result of having created a new solution for yourself. If things don't work, it's because you're trying to fit into someone else's system. What you do and the way you do it is the center of your life, and you can keep expanding that throughout your entire career. Your Unique Ability® isn't just what you're good at—it's what energizes you while delivering exponential value. Once you decide that the way you do something is the right way for you to do it, you'll find the customers and clients who appreciate that. If you've been trained to do things a certain way, you might get stuck in that way of solving problems. As long as you're continually hitting a new Ceiling of Complexity™, you know you're growing. Freeing up your time to work at a higher level is a lot of fun. Underutilized and overutilized strengths are actually weaknesses. Resources:The Impulsive Thinker™Kolbe A™ IndexCliftonStrengths®PRINT®Unique Ability®

Do you struggle with scaling your business because you're still doing everything yourself? In this episode, healthcare entrepreneur Nicole Serena shares how she shifted from solopreneur to CEO by implementing Strategic Coach® lessons—delegating to experts, focusing on her unique skills, and adopting an abundance mindset—and how she 10x'd her business without burning out or sacrificing innovation. Here's some of what you'll learn in this episode:Why the healthcare system is under unprecedent pressure—and where the biggest gaps exist for entrepreneurs.The critical mindset shift that all entrepreneurs must make if they want to grow.Why trying to do everything yourself is the fastest path to burnout (and how to avoid it).Why business coaching should be viewed as an investment, not a cost.Why Nicole became an entrepreneur in the healthcare industry.The mindset change that helped Nicole scale her business without sacrificing her sanity.How to find the right person for every role.Why the healthcare system needs innovative problem solvers.The limitless growth potential in healthcare. Show Notes: AI has revolutionized healthcare, delivering results in minutes instead of months. Strategic Coach teaches entrepreneurs to focus on their strengths and build teams for the rest. Doctors can't compete with patients who self-educate via social media. Healthcare is largely a disease-management industry, not a wellness system. Canada's healthcare system is fragile—but also ripe for innovation. Entrepreneurship can be isolating without the right peer support. If you're busy trying to be an expert at everything, you may miss out on critical opportunities. Delegation frees up mental space for creativity and strategy. It's important to unplug and recharge so that you can be there for your clients, your team, and your community. Your Unique Ability® is your superpower—what only you can do exceptionally and joyfully. Leading a team can be scary, especially for first-time entrepreneurs. Strategic Coach connects entrepreneurs to accelerate learning and growth. Resources: Who Not How by Dan Sullivan and Dr. Benjamin Hardy Your Business Is A Theater Production: Your Back Stage Shouldn't Show On The Front Stage Unique Ability® Time Management Strategies For Successful Entrepreneurs (Successful Strategies Only)

Can ADHD be a business advantage? In this episode, Amber Swope shares how embracing her ADHD has fueled her entrepreneurial success, transforming challenges into creative strengths and business opportunities. Listen now to discover how leveraging your unique gifts can revolutionize your approach to entrepreneurship and unlock new paths to success! Here's some of what you'll learn in this episode:How Amber is sharing her ongoing ADHD journey with others.The circumstances that led Amber to become an entrepreneur.Steps to identify whether you have ADHD or another neurodivergent condition.Insights into how Strategic Coach® thinking tools may relate to Dan Sullivan's own experiences with ADD. Show Notes: Different people experience ADHD differently. Nearly half of Strategic Coach members have ADHD. ADHD provides a unique perspective on complex situations. It's unrealistic to be good at everything (and a waste of energy to try). It might be that no matter how hard you try, you'll never be successful at certain activities. (And that's okay.) Once you understand your ADHD, a world of possibilities opens up to you. If you feel like a failure, it might simply mean you're engaging in activities your brain isn't wired for. It's not enough to know something. You have to share it. When everyone's on the same page, everyone has a better experience. For some people with ADHD, it can be a struggle to do things that other people find easy. Adults with ADHD are 60% more likely to be fired. Once you know you have ADHD, you can stop spending energy masking it and start embracing your uniqueness. You create more opportunities when you empower yourself. Resources: Unique Ability®Kolbe A™ IndexTime Management Strategies For Entrepreneurs (Effective Strategies Only)

Deirdre Van Nest teaches entrepreneurs and subject matter experts how to become high-performance, high-impact speakers, storytellers, and content creators so they can increase not only their income, but their influence and their impact on the lives of others. In this episode, Deirdre shares how she's found business success and happiness in helping her fellow entrepreneurs increase their effectiveness. Here's some of what you'll learn in this episode:The experience that caused Deirdre to “leave the stage” for 24 years.What Deirdre did as a “fearless living coach.”How her business grew through speaking engagements.How she created a system to meet the needs of entrepreneurs.Why anyone can become a skilled speaker.The opportunities you get as a member of the Strategic Coach® community. Show Notes: The promise of technology is that it's going to improve teamwork. But it's teamwork that gives rise to technology to start with.Technology doesn't coach itself.Information technology is the fastest growing industry in the world. Coaching is the second.In coaching other entrepreneurs, you become a better entrepreneur.Doing speaking engagements means reaching more people.Speaking is a skill that lives inside of you and goes with you wherever you are.Your reason for doing something has to be greater than your fear of doing it. Whenever you speak, people are subconsciously making snap judgments on your competency based on your communication skills.It's important that you treat every speaking opportunity as a high-stakes presentation. If another person is willing to give you their attention, you owe it to them to be good. Every time you speak, it's an opportunity. You don't know who's in the audience.Whenever you open your mouth, it's an audition for leadership. Delivery is only about 20% of what goes into being a great speaker.To be an incredible speaker, you have to be an incredible content creator.When you think differently, you become different. And when you become different, you do different. Resources: The Self-Managing Company by Dan Sullivan  The Entrepreneur's Guide To Time Management Your Business Is A Theater Production: Your Back Stage Shouldn't Show On The Front Stage

Are you overwhelmed by the financial side of your business? In this episode, Patti Mara speaks with Colin Sanburg, founder of FinElevate, about the rise of fractional CFOs and how they empower entrepreneurs to focus on their strengths. Discover how these experts streamline financial operations and drive profitability, transforming challenges into opportunities for growth. Here's some of what you'll learn in this episode:The key criteria that FinElevate looks for in an ideal client.Why some entrepreneurs don't want to give up signing authority.The importance of identifying your dashboard KPIs.The entrepreneur motivation for freeing yourself up.What inspires Colin the most about being an entrepreneur.How to overcome analysis paralysis. Show Notes: If an entrepreneur isn't closely monitoring their financials, they're likely just wasting time. No matter how skilled you are in a specific area, you need outside perspective. Not every aspect of business suits every entrepreneur. People are happy to offload parts of their businesses that they don't like working in. A better understanding of your metrics can help you structure your business for increased productivity. The right players want the metrics of success because they want to win. Taking action does tremendous things for your psyche. Top team members are unlikely to stay if they can't access accurate metrics to evaluate their performance. You can't be your own sounding board. The only sustainable way to build an entrepreneurial business is to base it on the entrepreneur's strengths and weaknesses. Much of the financial aspect of your business relies on discipline. People are more likely to engage with a clear reflection of their hard work. If you measure it, you can manage it. If you can manage it, you can improve it. If a team member sees a disconnect between lead measures and lag measures, they'll disengage completely. Once you focus on a small set of key metrics, you'll be surprised at how much more efficient you become. Resources: We Choose Local FinElevate Unique Ability® Who Not How by Dan Sullivan and Dr. Benjamin Hardy The Obstacle Is the Way by Ryan Holiday The Gap And The Gain by Dan Sullivan and Dr. Benjamin Hardy Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne

In this episode, Kary Oberbrunner reveals essential strategies for entrepreneurs on publishing their first book and protecting intellectual property. Recorded at the inaugural CoachCon event in May 2024, Kary discusses his innovative IP-protection app with business coach Chad Johnson. Listen now to discover how these tools can streamline your processes and empower your entrepreneurial journey. Here's some of what you'll learn in this episode:What made Kary feel like he'd found his place in his first hour at Strategic Coach®.How and why Kary's original IP protection idea was rejected by Coach co-founder Dan Sullivan.Why you don't need a traditional publisher anymore.The key mindset shifts Kary has experienced since joining Strategic Coach.The biggest dangers Kary sees entrepreneurs facing right now.Why most entrepreneurs come to The Strategic Coach® Program as frustrated visionaries. Show Notes:Suing someone costs you time, money, and aggravation.If you're afraid someone's going to steal what you've created, at a certain point, you'll stop creating.Getting your creations protected isn't a cost—it's an investment in your creativity.More than 90% of the value of S&P 500 companies lies in their intellectual property.All of the obstacles you see are actually the raw material for achieving your vision.All IP is based on timing.Being a hero is more fulfilling than being the messenger.Not all money is good money, and not all clients are good clients.Visionaries don't need their brains filled with all kinds of to-dos.Entrepreneurs can't do it all themselves.You can operate so well that your competitors become your collaborators. Resources: Blockchain Extraordinary Impact Filter by Dan Sullivan Igniting Souls What Is A Self-Managing Company®?Kolbe A™ IndexUnique Ability® Entrepreneurial Operating System® Who Not How by Dan Sullivan and Dr. Benjamin Hardy What Free Days™ Are And How To Know When You Need Them How to Win a Heart: One Man's Adventure in Finding and Winning His Life-Long Love by Chad Johnson

Molly Thompson is an entrepreneur specializing in creating simple solutions to very complex problems, resulting in transformational impact. When she found that what she was doing wasn't working anymore, Molly went to a psychologist and discovered she had ADHD. In this episode, Molly shares how she's regained her focus, discovered her entrepreneurial superpowers, and found business success. Here's some of what you'll learn in this episode:Why The Strategic Coach® Program was designed for people with ADHD.How Molly's mission-driven energy solutions company operates.What's allowed her company's business model to go from transactional to transformational.Why Molly was terrified to try taking medication for her ADHD.How being a Strategic Coach® member has changed Molly's perspective—and her life.Why ADHD often gets misdiagnosed.Why you should look outside of your company when you're looking to grow your company. Show Notes: Strategic Coach entrepreneurs are all outliers.When you're part of a community of outliers, suddenly you feel normal.40% of Strategic Coach clients have some form of ADHD.Many entrepreneurs, particularly women, may experience ADHD differently, leading to misdiagnosis and misunderstanding.ADHD traits that are traditionally viewed as weaknesses can be reframed as superpowers that support your creativity and problem-solving skills.Entrepreneurs with ADHD often thrive under tight deadlines, which help them focus and channel their energy efficiently.People with ADHD often experience emotions more intensely, which can serve as a powerful source of intuition and insight when harnessed correctly.The term "imposter phenomenon" can be reinterpreted as a reflection of determined female entrepreneurs navigating a world that often misunderstands their unique perspectives.High-achieving female entrepreneurs can really benefit from connecting with others who understand their experiences.When you don't have to defend yourself, all of that energy can go into creativity and collaboration.Doing things differently, and looking at the world differently, can be hugely isolating. Resources: The Kolbe A™ IndexCliftonStrengths®PRINT®Who Not How™The Impulsive Thinker Podcast

Stacey Hanke grew up on a dairy farm in central Wisconsin. For over two decades now, she's been providing executive mentoring and helping sales professionals become more influential. In this episode, Stacey shares how she applied what she observed growing up on the farm to running an entrepreneurial business. Here's some of what you'll learn in this episode: How their father's drive and passion influenced Stacey and her sisters/team members.Why Stacey spent time in large corporations before starting her own business.How you can see yourself through your potential customers' eyes.What people have learned over the last four years.How receiving some harsh feedback ended up being a turning point in Stacey's career.Why being part of the Strategic Coach® community is a game changer.How Stacey has managed having work relationships with her sisters. Show Notes: Strategic Coach thinking tools are like plants. They're planted in your brain, and they develop at different rates. All growth is compounded growth. If you have entrepreneurial drive, you can decide that the sky's the limit. If you want entrepreneurism in your life, you have to choose what you do appropriately. Having purpose becomes more important as you get older. Communicating with influence is a process of constant development and has to be consistent. How we show up and interact with others determines who's in our circle, the businesses we run, and the money in our pockets. People are finally understanding the power of communication because there are now so many different mediums that we're trying to influence people through. Communication is the core of everything you do, no matter what industry you're in. It doesn't matter what you know if you can't communicate it effectively. Feeling influential and confident doesn't always translate to how you're actually perceived. How smart you are doesn't determine how influential you are either. Before we can change anything in our lives, we have to be self-aware. When you reach a certain point in your career, people are going to stop telling you the truth and start telling you what they think you want to hear. If you don't demonstrate consistency, people question whether you're trustworthy. How you communicated years ago might not work for where you are now. What is common sense is not common practice. It's important to get comfortable with being uncomfortable because the minute you understand the discomfort, growth will happen. Resources: Tool: The Positive Focus® Blog: What Free Days Are, And How To Know When You Need Them

Through speaking engagements, webinars, coaching, and books, Dave Sanderson helps people understand how to embrace their uncertainty so they ignite opportunity. In this episode, Dave, who was the last passenger on the plane crash known as the “Miracle on the Hudson,” shares how that incident served as a wake-up call that transformed his approach to business—and life. Here's some of what you'll learn in this episode:  What it was like on the sinking plane, and why Dave was the final passenger to leave.How Dave realized he was only a number to the people at the company he worked for.What had previously prevented Dave from starting his own company.Why Dave believes that everything happens for a reason.What separates successful people from really successful people.Why the Strategic Coach® community is so important to entrepreneurs in the Program. Show Notes: Embracing uncertainty can be a powerful catalyst for personal growth and entrepreneurial success.Life-altering experiences, like surviving a plane crash, can provide clarity on what truly matters in life and business.The four entrepreneurial freedoms—time, money, relationships, and purpose—work together to create a holistic framework for success and fulfillment. All four are necessary for a satisfying entrepreneurial life.  Your most valuable asset is not your business, but your ability to transform challenges into meaningful opportunities for growth.Helping others during challenging times can provide a sense of purpose.Self-doubt and fear of failure are common challenges in entrepreneurship, but can be overcome with the right mindset and the support of like-minded people.Gratitude is a strategic tool that can reframe challenges and unlock new perspectives in your entrepreneurial journey. It's the antidote to fear.Your purpose is your most powerful differentiator—align your business strategies with your deeper mission to create sustainable, fulfilling success.Preparation and having a game plan are essential when facing uncertainty in business and life.What's important isn't the resources you have, but you how use them. Resources: Blog: The Four Freedoms That Motivate Successful Entrepreneurs Book: From Turmoil to Triumph by Dave Sanderson Tool: The Impact Filter™The Kolbe A™ Index

Nicholas Schwarz became an entrepreneur because he was lacking the Four Freedoms of Time, Money, Relationship, and Purpose. Now, Nicholas runs a company where he helps his clients expand those Four Freedoms for themselves. In this episode, Nicholas shares how he's gone from working in a job he didn't like to becoming a happy entrepreneur. Here's some of what you'll learn in this episode:All the factors that made it difficult for Nicholas to be an employee of another company.Why becoming self-employed was unthinkable in his line of business.How Nicholas's “wonderful journey” in The Strategic Coach® Program began.What Nicholas defines as “relaxed entrepreneurship.”Why, nowadays, Nicholas delegates as much as possible.How Nicholas's company helps when it comes to transgenerational wealth. Show Notes: Entrepreneurs become entrepreneurs for the sake of freedom. The real freedom that allows all the other freedoms to happen is being able to control your time. Strategic Coach® members have the ability to actually arrange their life the way they want it. The Freedom of Money isn't the most important freedom. Risk is always perceived as something negative, while uncertainty gives the possibility of something positive happening. Sometimes, we stumble on rocks we put down ourselves. Entrepreneurs who use Strategic Coach tools carve out a lot of time for themselves. The Strategic Coach community is very helpful both as a sounding board and as an emotional support group. Being your own boss has pros and cons, but the flexibility is worth it. What you do as an entrepreneur is sometimes very lonely. Talking about your entrepreneurial successes and challenges resonates more with someone who's also gone through the whole process. Resources: Article: “The 4 Freedoms That Motivate Successful Entrepreneurs” Unique Ability® Who Not How by Dan Sullivan with Dr. Benjamin Hardy Article: “What Free Days are, And How To Know When You Need Them” The Cecily Group

Joe Stolte is an entrepreneur working at the crosshairs of marketing and artificial intelligence. His company, Daily.ai, uses machine learning to help thought leaders and small brands build AI-automated email newsletters. In this episode, he explains how his company supports clients in achieving business success and talks about the business lessons learned from his company's early days.Here's some of what you'll learn in this episode:The entrepreneur ideas and entrepreneur motivation Joe showed at a very young age.How Joe's company finds the best content in the world on any topic clients choose.What it means to have short-term pessimism and long-term optimism.How the AI becomes smarter, making the newsletters better.The change in mentality that's given Daily.ai an edge.Show Notes:When it seems everything out there is negative, what grabs your attention is the stuff that's positive.It's a win-win to partner with people who already have a marketplace of your potential clients.An entrepreneur doesn't have to be the one with the idea.If you focus only on customers that are a good fit for your company, they'll refer you to other people.ChatGPT has given people a taste of the exponential power behind machine learning and AI.If you get your clients their desired outcomes, the outputs don't really matter.During tough times, you have to manage your expectations.You know you always need to get better, even during good times.Ads almost always get less than 50% conversion.Anything in excess becomes its opposite.Links:The Spark newsletterWho Not How by Dan Sullivan and Ben HardyThe Impact Filter™ tool

Lisa Larter has a strategic marketing firm, providing consulting services around strategy and business advisement. Like many entrepreneurs, Lisa started off thinking she had to do everything herself. In this episode, she shares the wisdom she's gained from using her growth mindset to gain continual business success. Here's some of what you'll learn in this episode:The role of an entrepreneur in their business.The way in which Lisa's background in retail helped her with marketing.The importance for entrepreneurs of understanding cash flow.How to make sure you're prepared to pay taxes.What let Lisa know that her business idea “had legs.”The wisdom Lisa would impart to her past self.The variety of benefits Lisa has gotten as a member of the Strategic Coach® entrepreneurial community.  Show Notes: The entrepreneur's main capability is vision. There are many talented people who don't have a purpose or a vision for using their talents. A lot of people understand sales and profit, but they don't understand cash flow and the timing and movement of money. Meet as many of the right people as you can that you want to do business with.  People should aim to have a baseline—a certain amount of cash they want to carry in their business—and do whatever they can to avoid going below that number. Entrepreneurs want freedom in their lives. And money buys you freedom. Every entrepreneur needs some type of mentor, coach, or advisor that they can talk to when they have difficult things going on. You will cap your potential if you don't learn how to lead and build a team. If you're entrepreneurial and you have a dream, it doesn't matter what your background or education is. Resources: Who Not How Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz The Self-Managing Company by Dan Sullivan

Judi Paré is a real estate developer dedicated to building affordable homes. When Judi began her entrepreneurial journey, she didn't know what boundaries to set in order to maximize her productivity. In this episode, Judi shares some of the changes she's made, and the business success and growth she's achieved as a result. Here's some of what you'll learn in this episode: How Judi learned to separate the roles of employee and family member.How The Strategic Coach® Program helped Judi with restructuring and reordering her business.The importance of setting boundaries and sticking to them.How Judi responds to feeling overwhelmed.The many ways Judi has ensured her business can give back to the community—and why.Why Strategic Coach® works for entrepreneurs with continuous growth mindsets. Show Notes: There is massive a shortage of homes across Canada, especially affordable homes. Strategic Coach takes a resource called an entrepreneur from a lower level of productivity to a higher level of productivity. In order to grow the company, you have to free up the entrepreneur. In most cases, when an entrepreneur is stuck, they're approaching their role as though they work for a corporation.  It's important to step away from your business because when you come back, you're able to be so much more productive.  The important ideas that come out of Strategic Coach workshops don't necessarily all happen in the workshop room. You're never too old to learn. Right now, in Hamilton alone, there are up to 8,000 people waiting for suitable housing.  People want to live where they work and people want to buy homes where they work. Resources: Unique Ability® Book: Who Not How by Dan Sullivan and Dr. Benjamin Hardy Blog: What Free Days Are, And How To Know When You Need Them Blog: The 4 Freedoms That Motivate Successful Entrepreneurs Plentitude

Business coach Dan Sullivan and marketing and advertising geniuses Joe Polish, Dean Jackson, and Mark Young have all been friends and business colleagues for years. Now, they're teaming up as the Super Partners for a very special podcast episode where they talk about what marketing really means and provide examples of elegant ideas that entrepreneurs can use to better engage their audiences. Here's some of what you'll learn in this episode:Solutions that mean no more cold calls or door-to-door sales.The purpose of advertising.How advertising can be used to help people.The difference between marketing and sales.Why selling has gotten a bad name.What's changed since Dan founded The Strategic Coach® Program 35 years ago.Why direct mail is still the greatest form of marketing in the world. Show Notes: Everyone who has a business is going to have to do marketing and selling. One elegant idea is worth more than 1,000 semi-good ideas. Perfect has become the enemy of good. Anything you put in front of somebody is marketing. Only the hungriest fish snap at the crappiest bait. Once you figure out marketing, it's the ultimate leverage. Marketing is the aggregate of all the steps you take to go from somebody not knowing you all the way to them being engaged in a relationship with you. Once you figure out a marketing algorithm, it works again and again. You can create control in your future if you learn how to put a message out there that causes people to want to give you money. There are businesses that die of starvation, and there are businesses that die of indigestion. The average person receives between 5,000 and 24,000 advertising messages daily. Part of sales is just connecting with someone. People don't buy from you because they understand what you do. People buy from you because they feel understood. Dan's definition of selling is getting someone intellectually engaged in a future result that's good for them and getting them to emotionally commit to take action to achieve that result. Resources: I Love Marketing podcast 10xTalk podcast American Happiness podcast Cloudlandia podcast HYPNO-TI$ING by Mark Young Video: “Is Selling Evil?” by Joe Polish Who Not How by Dan Sullivan and Dr. Ben Hardy The Gap And The Gain by Dan Sullivan and Dr. Ben Hardy 10x Is Easier Than 2x by Dan Sullivan and Dr. Ben Hardy Strategic Coach® Mark Young Jekyll + Hyde Labs Dean Jackson The 8 Profit Activators Joe Polish Genius RecoveryWhat's Your Cleator?

Up until six or seven years ago, Nikki Fraser's career consisted of working in large banks. Now, she's an entrepreneur. Nikki and her husband, Dan, run a company called NextKey Services that provides small and medium-sized businesses with all of their outsourced finance needs. In this episode, Nikki shares what's allowed her to make the biggest impact she can as an entrepreneur while having the personal life she wants. Here's some of what you'll learn in this episode:What inspired Nikki's decision to leave corporate America.How The Strategic Coach® Program has been fundamental in the growth of Nikki and Dan's business.Some of the business lessons Nikki has learned on her journey.Why Nikki and Dan don't take it for granted that they're able to work together.How to end up in a place where you're really focused on what you do best.Why corporate America can never produce the best product or the best service.What it's like attending Strategic Coach® workshops as a couple. Show Notes: If something is going to be successful, it requires total commitment. You have to be committed before you have the capability. And that requires courage. Corporate America, as most people experience it, is not for entrepreneurs. Entrepreneurism means that you're using your own Unique Ability® to create Unique Teamwork that produces really unusual value. It's important to be okay with not having all the answers. It's okay if something you try out doesn't work. Keep trying. Finance isn't a compliance; it's something entrepreneurs or business owners can use as a strategic asset in their business to grow and transform. You can pass on wealth to your kids, but passing on the right mindset is more important because then they can retain the wealth or even build their own. It's important to have time to turn off. Being in a safe space with supportive, encouraging, like-minded individuals really gives you more confidence. As you keep using a Strategic Coach thinking tool, it gets easier and easier. Resources: The 4 C's Formula by Dan Sullivan Article: The 4 Freedoms That Motivate Successful Entrepreneurs Unique Ability Who Not How by Dan Sullivan and Dr. Benjamin Hardy The Gap And The Gain by Dan Sullivan and Dr. Benjamin Hardy

Ann and Sunny Sheu are not only life partners, they're partners on their entrepreneurial journeys. With their business, Mpowered Families, they help high-achieving entrepreneurial couples to be as intentional about their family lives as they are about their business lives. In this episode, Ann and Sunny share what it's like to be in business with the person you're married to, how they apply business lessons to their personal lives, and the benefits they get from business coaches and fellow members in The Strategic Coach® Program. Here's some of what you'll learn in this episode:How Strategic Coach® workshops are like a clarity break for Ann and Sunny.Where Ann and Sunny's work overlaps, and where it doesn't.How Mpowered Families workshops have immediate impact on families.What led Sunny to stop being a slave to the business.How improving your personal life and improving your business life feed each other.The danger of trying to be what you think people expect.Why being a Strategic Coach member is really about the mindset shifts. Show Notes: If you want to change your behavior, you first have to change your mindset. Many entrepreneurs don't create the time and space to do for their families what they do for their businesses. Your family is the most important team in your life. When your family life is strong, then you have the space to give your all to your business. To build a great family life, you have to first do the work on yourself. What often happens in families is that people bring a very diluted version of themselves to the table. If you can't clearly articulate what you want out of life, you won't know how to ask for what you want. Once you're clear about who you are individually, you and your partner can come together and create a shared vision. It's not always easy for a couple to have an aligned vision for their family, but there are always commonalities. Very rarely do people think a decade ahead for their personal lives. Resources: Unique Ability® Article: “What Free Days Are And How To Know When You Need Them” Article: “The 4 Freedoms That Motivate Successful Entrepreneurs” Article: “The Importance Of Collaboration In Business: Leveraging Who Not How” mpoweredfamilies.com Ann Sheu on LinkedIn Sunny Sheu on LinkedIn

From the age of 12, Molly Thompson knew she was different. She looked at the world differently and thought about the world differently, too, and it caused no shortage of problems. Now, she is the CEO of Perrysburg Energy Solutions, a company providing organizations—and communities—with compelling, mission-driven energy solutions. In this episode, Molly shares how she learned to embrace her uniqueness, the driving force behind her business success, and how her current project became a massive community collaboration. She also reveals how, through Strategic CoachⓇ tools and community, she learned to trust her intuition, think 10x instead of being limited by self-doubt, and turn perceived obstacles into opportunities. Tune in to learn more about embracing individuality and staying true to your vision as an entrepreneur! Here's some of what you'll learn in this episode: How Molly recognized her entrepreneurial mindset from a young age of 12 and saw the world differently.Her early entrepreneurial ventures, like co-authoring a book and developing a TV show.How she overcame challenges as an entrepreneur who didn't fit traditional corporate molds.Her experience being diagnosed with ADHD and how she strategically leveraged it.How she used tools from Strategic Coach to understand her unique brain wiring and thought processes.What makes for a transformational experience for a customer.What happens when an entrepreneur gets bored.How Molly took her commercial lighting business to the next level with a visionary solar project.Her innovative approach to collaborating with multiple stakeholders across sectors. Show Notes: Molly knew from age 12 that she was an entrepreneur at heart, seeing the world differently than others. Successful entrepreneurs often have a sense of being different or not fitting into traditional molds from a young age. This early recognition of their distinctiveness can be a driving force behind their entrepreneurial endeavors. It also helps them develop unique capabilities very early in life— and often makes them unemployable as a result.  Young people are often pressured to conform and be like everybody else, but successful entrepreneurs learn to tune out the noise. The biggest danger for an entrepreneur is boredom. An ideal is like the horizon: you can never reach it. It's a lot easier to ask for a million dollars than it is to ask for $200,000. There's value in taking a step back and thinking about things. Obstacles are simply opportunities for growth and transformation. Resources: Book: I Am Diva!: Every Woman's Guide to Outrageous Living, by Molly Thompson, Elena Bates, Maureen O'Crean, and Carilyn Vaile Book: The Gap and the Gain, by Ben Hardy and Dan Sullivan Book: 10x Is Easier Than 2x, by Ben Hardy and Dan Sullivan The Strategic CoachⓇ Signature Program Glass City River Wall 

Greg Griffith has been in risk management and risk control for 38 years. For the past 11 years, he's been a member of The Strategic Coach® Program, an experience he's found “life changing and game changing.” In this episode, Greg shares some of the invaluable wisdom he's gained from Strategic Coach® and why his entrepreneurial life is easier now. Here's some of what you'll learn in this episode:The Strategic Coach thinking tool for getting instant focus on something that's important to you.How Greg figured out he could help people dealing with risk.The interview with business coach Dan Sullivan that led Greg to Strategic Coach.The importance of Strategic Coach clients' life partners embracing Strategic Coach tools.Show Notes: Entrepreneurs need to have a life partner who gives them total support for what they're doing in their entrepreneurial life. For some entrepreneurs, the easy part of their lives is the day at work, and the tough part is the night at home. An entrepreneur's best relationship has to be the one that they have committed themselves to for an entire lifetime. Trying to go through Strategic Coach when the person you're in a relationship with isn't buying into the Program can be a struggle. The approach in Strategic Coach is that your entrepreneurial life is your entire life. Only about 5% of the working population ever has the commitment and courage to go out and face the marketplace straight on. If entrepreneurs don't succeed, they don't eat. Before seeking a partner, get your thinking straight on what makes someone a person you want to be in a relationship with.Resources: The Team+ Programs The Impact Filter™ Article: “What Free Days Are And How To Know When You Need Them” Your Life As A Strategy Circle by Dan Sullivan Thinking About Your Thinking by Dan Sullivan The Unique EDGE® Program for 18- to 24-year olds Article: “The 4 Freedoms That Motivate Successful Entrepreneurs” Deep D.O.S. Innovation by Dan Sullivan

Ken Robinson had a certain idea about how to be a more valuable financial planner than most. And when he couldn't find anyone to hire him to do it, he created his own opportunity. In this episode, Ken shares the business lessons and entrepreneur ideas that led him to his success in holistic financial planning, and what's allowed him to bring the greatest value he can to the right type of clients. Here's some of what you'll learn in this episode: Why Ken decided he had to become an entrepreneur.Which Strategic Coach® thinking tool Ken has framed in his office.How Ken is transitioning to just focusing on what he loves doing.What holistic financial planning entails.How Ken's path forward became crystal clear to him.Why Ken plans to keep going to Strategic Coach workshops as long as he can.Show Notes: The educational system was designed to make you well-rounded, which means you divide your efforts instead of focusing exclusively on what you like doing and what you're great at. It's possible to get somewhere even if you don't know what the map looks like. Your next step requires you to do things you don't know how to do yet. There are always going to be ups and downs in the economy. When you get rid of the clients that are a bad fit, you have more energy for your other clients. An entrepreneur can outsource the assembly of their team. It's okay for you to want to improve your experience as an entrepreneur. You don't need an advanced degree to understand Strategic Coach thinking tools. It takes insight to say, “Let's not make this any more complicated than it needs to be.”Resources: Unique AbilityⓇ The Four C's Formula by Dan Sullivan Article: The Four Freedoms That Motivate Successful Entrepreneurs The Gap and the Gain by Dan Sullivan and Ben Hardy

Almost 31 years ago, 18-year-old Max Emma immigrated with his family to the United States from the former Soviet Union. Now, Max is the CEO of BooXkeeping, a bookkeeping franchise organization operating in the U.S., Europe, and the Philippines, with plans for expansion into South America. In this episode of the Multiplier Mindset Podcast, in a story that stands testament to the power of entrepreneurial resilience and drive, Max shares how he went from bankruptcy to business triumph, and the many lessons and insights he learned along the way.Here's some of what you'll learn in this episodeThe ingenious way Max learned to speak English.How Max bounced back after bankruptcy.Why Max's company eventually expanded beyond the United States,How Max wrote the initial business plan for his company on a napkin in just four hours.How his business grew after joining The Strategic CoachⓇ Program.Why Max's unique area of focus has changed.The significance of journaling for entrepreneursShow Notes:The ties between North America and South America are going to be a growth opportunity as we go forward over the next 25 years. Speaking English is an important entrepreneurial skill in the United States. What seems like a failure might actually be the beginning of the next step. When you don't grow, you die. Entrepreneurs need to give up doing what isn't their job. It's important to keep investing in coaching because you don't know what you don't know. If your team members are successful, you're successful. When someone gives you a tool, consider it sooner than later. The sooner you join an organization like Strategic Coach®, the sooner you can become successful and take your company to the next level.Links:Unique Ability®Your Business Is a Theatre Production: Your Back Stage Shouldn't Show on the Front Stage The Gap and the Gain by Dan Sullivan and Dr.Benjamin HardyTime Management Strategies for Entrepreneurs (Effective Strategies Only)

In one of our favorite episodes, entrepreneur Leslie Fall shares how a team member who helped get her to a certain level of success was no longer helping the company grow. Leslie explains how, by employing the concept of “multiplication by subtraction,” she overcame the problem to great benefit, plus other gains she's made since taking advantage of business coaching through Strategic Coach. Here's some of what you'll learn in this episode:What Leslie gets out of being in a community of like-minded entrepreneurs.The changes a colleague has noticed in Leslie since she joined Strategic Coach.How Leslie introduces Strategic Coach thinking tools to her colleagues.How her team now gets four months' worth of work done in under a week. Show Notes: Sometimes, you have to let go of what your job typically is in order to let team members grow. For reasons of fit or reasons of competence, a team member can hold you back. It can take a fresh perspective to notice inefficiencies in your process. It's exciting to see where people will go once their time has been freed up. When people have the time and mental energy, they'll be more alert, curious, responsive, and resourceful. Team members who are freed up have time to think about other opportunities for revenue. You're probably only relying on your team 50% of what you could be. The minute you think of a new idea, think about who can help you with it. Resources: Who Not How by Dan Sullivan and Dr. Benjamin Hardy Unique Ability® Multiplication By Subtraction by Shannon Waller Free Days™ – The Entrepreneur's Guide To Time Management

A few years ago, Chase Dansie found himself limited by Lyme disease. Now, he's grateful for the experience. In this episode, Chase talks about how Strategic Coach® helped him through a very hard time and how he's using his orthodontist practice to improve people's lives.Here's some of what you'll learn in this episode:What allowed Chase to finally join The Strategic Coach® Program.How Chase learned that you can take something horrible and turn it into something useful.The signs of Lyme disease and the importance of getting the right diagnosis and treatment.Some of the positive by-products that came out of Chase having Lyme disease.What gets Chase up and going in the morning.Show Notes:An entrepreneur going about things alone develops all sorts of bad habits. The biggest problem for entrepreneurs is being alone and having no one to talk to about both your challenges and your successes. None of us celebrate our progress enough. The Strategic Coach Program isn't centred on the business. It's focused on you as a person. When something comes up and you don't know what to do, Strategic Coach has processes you can follow that will help you get solutions. You can interpret your past experiences however you want to. You feel more normal when you're in a community of people with similar challenges and obstacles to yours. If you're experiencing a health challenge, it's comforting to know you're not the only one. Strategic Coach clients have a kind of shared language. Surrounding yourself with people, and having connections with others, can help you pull through some very difficult times. When you're aware of the challenges someone is having, it lets you have compassion for them like you never would have before.Resources:How To Measure Success In Business Effectively With A Proven System - The Gap And The Gain Wanting What You Want by Dan Sullivan Unique Ability 

Peter Denbigh grew up in what he describes as “the middle of nowhere,” Virginia. He wanted more, and as soon as he was old enough, he used his entrepreneurial mindset to start earning money. In this episode, Peter shares the many business lessons he's learned from growing his own companies.Here's some of what you'll learn in this episode:How Peter learned to think long term.The tech company he founded while he was a university student.How Peter recovered from a dark time in his career.How he created one of the best-selling games of 2016.What The Strategic Coach® Program has given him.Show Notes: The Strategic Coach Program was designed for entrepreneurs who are active and “all over the place.” It's a tremendous strength to realize that being an entrepreneur is a life sentence. Luck is involved in entrepreneurial success, but the entrepreneur needs the capability of taking advantage of luck. The more value they provide, and the faster they can provide it, the more an entrepreneur gets paid for their time. When you're a little bored and you have your eyes open, interesting opportunities come your way. Kickstarter lets you test a product and validate it, and if it works, you get money. An idea is worthless without persistent and productive execution. You don't need permission to say, “This is how I'm going to be in the world.” The ride is what teaches you to hang on. Some people are born with the permission to be themselves, but a lot of people aren't. If it doesn't excite you, it isn't worth doing.Resources:The Gap And The Gain by Dan Sullivan and Dr. Benjamin HardyWho Not How by Dan Sullivan and Dr. Benjamin Hardy10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin HardyHow to Expand Your Team's Unique Ability® The Impact Filter™KolbeCliftonStrengths®

Dan Sullivan and guest Darcy Luoma dive into an extraordinary and unbelievable journey of resilience, reinvention, and triumph in the face of an unprecedented personal challenge. Darcy's unwavering spirit and strategic approach are a true inspiration for all entrepreneurs navigating their own obstacles.Here's some of what you'll learn in this episode:The initial obstacles Darcy faced when becoming an entrepreneur, and how she overcame them.The traumatic experience Darcy had to work through while figuring out how to continue to run her business.Why Darcy was in a position to test drive her own concepts in the most extreme way.How Darcy prepared for business success before launching her business.The big risk Darcy took at a critical time, and how it paid off.What Darcy gets out of Strategic Coach.Show Notes: Running for elected office is a purely entrepreneurial activity. We're not in control of what happens in the world, but we're in control of our responses to what happens. Entrepreneurs transform situations from huge negatives to breakthrough positives. Strategic Coach is a thinking tool culture. If you have an anchor client, then you don't have to fear that you need to say yes to everything. The entire business of an entrepreneur can be based on the entrepreneur's reputation. Good people do bad things, and it doesn't mean they're bad people. If you want to handle your challenges thoughtfully, and you want to have strong relationships, you need to train and practice to be thoughtfully fit. Having an entrepreneurial business means you get to test things.Resources:The Strategy Circle® The R-Factor Question®10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin HardyThe Impact Filter™Unique Ability®

Ben Laws is the CEO of multiple companies. What's more, after eight years as a Strategic Coach® member, Ben has just become an associate coach and will lead his own workshop groups. In this episode, Ben shares key points from his entrepreneurial journey and the value of Strategic Coach thinking tools.Here's some of what you'll learn in this episode:How to increase your four entrepreneurial freedoms.What made Ben think at an early age that he didn't belong in an employee role.How Ben realized he was destined to be in the entrepreneurial world.Why he almost got fired from his first job after college.What led Ben to Strategic Coach.Show Notes:The more thinking tools you learn, the more your freedoms multiply.Entrepreneurs see risk differently than non-entrepreneurs.You can develop a lack of fear through failing.Failures point out opportunities to hone your craft.Paying for coaching is an investment, not an expense.Show up every day looking for how you can be wildly helpful.It's far more effective to pull people along than to push them along.Resources:Video: Why It's Crucial For Entrepreneurs To Expand Their Four FreedomsThe Strategic Coach ProgramArticle: How To Foster A Longevity Mindset & Reap The Benefits

Years ago, Susan Latremoille thought to combine the benefits of working for a large organization with the freedom of doing her own thing. Now, she runs a wealth management advising company with her partner. In this episode, Susan shares how she became an entrepreneur, how she realized she was an entrepreneur, and what's helped her find both business success and balance in her life.Here's some of what you'll learn in this episode:How Susan's company is on the ground floor of a new industry, retirement lifestyle planning.What gave Susan her first insight into entrepreneurism.Why Susan likes to push people beyond their comfort level.How The Strategic Coach® Program has been fundamental to Susan's success in business and life.How Next Chapter Lifestyle Advisors are helping financial advisors provide value to clients.Why hiring team members is an investment.Show Notes:Retirement works better if you have a plan.A lot of things that are happening in the world of technology are automating the role of a financial advisor.Being a financial advisor is extremely entrepreneurial because you don't get handed clients.Very few clients want to know the ins and outs of how markets work.Instead of competing, you can turn your competitors into your clients.The role of a good financial advisor is to understand the clients' needs and bring them information in a way that's meaningful and helpful to them.Financial advisors aren't typically trained in the softer, more human elements of their roles.You have to understand the life of the client before you can do a meaningful financial plan for them.Financial products more or less sell themselves because they are driven by the financial plan. Resources:The RichLife: Managing Wealth and Purpose by Susan Latremoille 9 Steps to a RichLife Retirement by Susan LatremoilleDeep D.O.S. Innovation by Dan Sullivan Unique Ability®Who Not How by Dan Sullivan and Dr. Benjamin Hardy

Real estate attorney Matt Goodwin was fired after working at a law firm for six months. Within three hours of getting fired, he decided to start his own law firm. Now he runs a business focused on real estate transactions throughout the state of Florida, with multiple locations in the state. In this episode, he shares how his mindset and his entrepreneur motivation has led him to business success.Here's some of what you'll learn in this episode:Why Matthew had to seek out his own mentors.How Matthew has gone 10x multiple times.Matthew's mentality of acting like he owned the place even when he was an employee.How Matthew balances his work life and his family life.Why Matthew wasn't open to all business when he started out as an entrepreneur.Show Notes:There's a certain amount you can learn by just reading, and cold calling people.If you don't like to be told what to do or how to do it, don't be an employee—you'll probably get fired over and over again!When entrepreneurs start off, they need one client to give them the margin of time and cash flow they need to pay their bills.You can get more referrals by narrowing your focus.Hard times growing up can make a person who they are as an adult.Entrepreneurs often learn early that they don't have an employee mindset.Successful entrepreneurs kill off all alternatives except doing what they have their mindset on.If you do everything yourself, you'll learn a lot along the way.Success with even just one client can give you the confidence and experience you need to market yourself everywhere.Developing thick skin can help you have greater confidence.

Leaving El Salvador for the U.S. as a political refugee when he was three years old, José Barrios always felt like he was different from others. He didn't realize for many years that this was because he's an entrepreneur. Now, Jose owns a janitorial and maintenance company that operates in two states. In this episode, José tells all about his journey to business success.Here's some of what you'll learn in this episode:Why being an immigrant entrepreneur can be an advantage.How José discovered what he loves doing.How The Strategic Coach® Program is “the gift that keeps on giving.”How José finds value in people who are often overlooked.Show Notes:Being an entrepreneur is something you're either born with or not.Entrepreneurs don't fit in everywhere they go.It's a double-edged sword having an entrepreneurial mindset without the tools and the framework for it.One thing all Strategic Coach thinking tools have in common is that you can start applying them immediately.Strategic Coach clients can always be collaborating with more and more people.When you feel like you belong, you have more purpose.People are attracted to individuals who have purpose and freedom.Resources:Leverage: Operational Efficiency Training & ConsultingThe Entrepreneur's Guide To Time ManagementShannon Waller's Team Success Podcast

As a child, Stuart Green was obsessed with what went on under the water. The UK entrepreneur became educated in fisheries, including by immersing himself in various coastal communities. He came to realize that the whole system wasn't working very well, so he's spent the past 25 years seeking solutions to the problem. In this episode, Stuart explains the fishing problems the world has and the entrepreneur ideas and mindset he's using to find solutions.Here's some of what you'll learn in this episode:The business complexities that Stuart's company simplifies for clients.How the fishing business is about balancing social progress with economics.The importance of understanding what drives your audience and your stakeholders.How Stuart came to understand what the business is really about.Show Notes:Earth isn't really a planet; it's a planet ocean.Most people underestimate the GDP of the world's oceans.The GDP of oceans is about $3.1 trillion per annum, which is about 3% of the world's GDP.Almost half the people on the planet depend on the oceans for their livelihood.15% of global protein comes from fish.Humans need to be incentivized to stop taking the oceans for granted.Several types of small-scale fishers are always overlooked and rarely given voice.If you have a grand vision but no metrics, you won't know where you're going.Initiatives created without consulting the community won't fit.The real art in a solution is making it appropriate to local needs.You can take problems and turn them into solutions.Resources:Your Life As A Strategy Circle by Dan SullivanDeep D.O.S. Innovation by Dan Sullivan

Andreas Wilhelmsson started his first company when he was 17. As a young entrepreneur, he approached the largest supermarket chain in Sweden, where he lives, and asked what it would take to become their main supplier of produce. Now, at the age of 33, he grows healthy greens in a way that lets him provide sustainable food year-round. In this episode, Andreas shares what it's taken to find his business success—including his growth mindset and his evolving entrepreneur motivation—and lessons he's learned along the way.Here's some of what you'll learn in this episode:The two passions that led to Andreas's current company.His advice for anyone looking to embark on an entrepreneurial career path.How a success streak can put an entrepreneur in danger.Why Andreas joined The Strategic Coach® Program.Why he's taken himself out of the day-to-day management of his company.Show Notes:Teenagers can't even imagine a 25-year goal, but they can still dare to dream big.Do something small every day that will get you closer to your big goal.Don't start with marketing. Start by going out and selling to the customer.If you're too stuck in your own mindset, you won't dare to ask for help.If you can't figure out a solution, ask someone who's done it before, and do what they did.To fill challenging roles, you need to find people who enjoy those challenges.If you challenge people, that can provide inspiration and energy.Sharing your challenges is the way you grow.The more time you take completely off work, the more you're rejuvenated.In general, people underestimate how much you get done when you're doing the work you're meant to do.Resources:The Self-Managing Company by Dan SullivanUnique Ability®The Entrepreneur's Guide To Time ManagementThinking About Your Thinking by Dan Sullivan

Joe Stolte is an entrepreneur working at the crosshairs of marketing and artificial intelligence. His company, http://Daily.ai , uses machine learning to help thought leaders and small brands build AI-automated email newsletters. In this episode, he explains how his company supports clients in achieving business success and talks about the business lessons learned from his company's early days.Here's some of what you'll learn in this episode:The entrepreneur ideas and entrepreneur motivation Joe showed at a very young age.How Joe's company finds the best content in the world on any topic clients choose.What it means to have short-term pessimism and long-term optimism.How the AI becomes smarter, making the newsletters better.The change in mentality that's given http://Daily.ai an edge.Show Notes:When it seems everything out there is negative, what grabs your attention is the stuff that's positive.It's a win-win to partner with people who already have a marketplace of your potential clients.An entrepreneur doesn't have to be the one with the idea.If you focus only on customers that are a good fit for your company, they'll refer you to other people.ChatGPT has given people a taste of the exponential power behind machine learning and AI.If you get your clients their desired outcomes, the outputs don't really matter.During tough times, you have to manage your expectations.You know you always need to get better, even during good times.Ads almost always get less than 50% conversion.Anything in excess becomes its opposite.Resources:The Spark newsletterWho Not How by Dan Sullivan and Ben HardyThe Impact Filter™ tool

After 19 years as a competitive figure skater, Krista Clive-Smith suffered a career-ending injury. But this didn't stop her career success. Krista's had an innate passion for entrepreneurship since childhood, and her entrepreneur motivation has always been, “If there's something I can see where there's a gap, it's my job to build it.” In this episode, Krista shares how she's created a model for people to become their own personal brands in the most effective way for their business success and business growth.Here's some of what you'll learn in this episode:The difference between being what you do and finding value in who you are.How Krista became the roles she couldn't find.How to build equity in your personal brand and what to do with it.Why Krista releases her attachment to things.Show Notes:Every decision you make about what business you want to be in has a lifestyle implication.Every lifestyle decision you make has a business implication.A person's ideal customer is a former version of themselves.Most entrepreneurs have experienced crucial jumps where they turned something bad into something positive through internal capability.Entrepreneurs strongly identify with their roles as business owners.Your personal brand doesn't need to be public facing.Some people purely use their personal brand for influence within the company.Entrepreneurs who build a business the wrong way are creating their own prison.A highly developed skill of pattern recognition helps to chart a path.Resources:CliftonStrengths®The 4 C's Formula by Dan Sullivan

Amanda Cassar never intended to be an entrepreneur. Growing up, she was told to “just do a 9 to 5.” Now, she's a financial advisor with two businesses of her own. In this episode, Amanda shares how she discovered her entrepreneur motivation and found business success.Here's some of what you'll learn in this episode:How not being able to afford a drink was a turning point for Amanda.Why putting herself last led to her burning out.What led to Amanda buying out her former employer.Amanda's first lessons in business leadership.One of the main reasons Amanda invests in The Strategic Coach® Program.Show Notes:Taking time off means you can be really on when you want to be.It's a big deal to say yes to opportunities instead of making up excuses.Goal setting is important, but so is taking advantage of what's currently available.Realizing that there's nothing legitimately holding you back can result in a mindset shift.Entrepreneurs have to stop and take stock sometimes.Be present with whoever you're with at the time.People are an entrepreneur's secret sauce.Sometimes, the people who got you to where you are now aren't the people who will take you where you want to be next.Asking your team what's important to them is the first way you can give value back to them.If you're the smartest person in the room, you're in the wrong room.Resources:The Time Breakthrough by Dan Sullivan

What is it really like to be an entrepreneur? What are the highs and lows? What does it take for great business success? How do you know if the lifestyle is right for you? In this episode, business coach Dan Sullivan and Peter Diamandis explain why some fail and some succeed on the entrepreneurial path.Here's some of what you'll learn in this episode:Why it's easier than ever before to find a problem and solve it.What keeps entrepreneurs in the game.Why entrepreneurs ask “Who?” not “How?”The biggest cause of failure for entrepreneurial companies.Why entrepreneurs need to choose their co-founders and team members wisely.Some of the surprises encountered when becoming an entrepreneur.Why only entrepreneurs love failure stories.Why entrepreneurs need to know what they don't love doing.Show Notes:In 1804, an entrepreneur was defined as someone who takes resources from a lower level of productivity to a higher level of productivity.Being an entrepreneur requires high risk tolerance because you could lose everything.It's easier to get a job and do what you're told than it is to become an entrepreneur.To be an entrepreneur requires passion for a subject, if not an obsession.Entrepreneurs need self-confidence in bringing their expertise to the table.Entrepreneurs don't want a buffer; they want a direct relationship with the marketplace.A great entrepreneur with a mediocre business will reinvent it into a great business, while a great business with a mediocre entrepreneur will fail.Entrepreneurism isn't a career choice; it's a lifetime choice.The only person who can tell you if your idea is good is someone who'd write a check for it.The instinct for entrepreneurship often shows up very early.Some people are forced into entrepreneurship because of the failure of large employers.Most “overnight successes” happen after years of hard work.All an entrepreneur's money is in the aspirational future of their best clients.All entrepreneurs have passion for freedom.Resources:Abundance: The Future Is Better Than You Think by Peter DiamandisExponential Wisdom podcastUnique Ability®Who Not How by Dan Sullivan and Ben Hardy

The year Mary Miller turned 30, she experienced bankruptcy, unemployment, and divorce. Today, the janitorial services company Mary founded with her husband, Tony, has 85% of the market share in Cincinnati. Both Mary and Tony have been Strategic Coach® members for over 30 years, and Mary has been an associate coach for 20 years. In this episode, Mary shares how The Strategic Coach® Program has strengthenedboth her marriage and her business.Here's some of what you'll learn in this episode:How prioritizing their marriage over their business allowed Mary and Tony's business to become more successful.Why you should learn in a way that lets you teach others.How Mary and Tony have passed their company along to the next generation of their family.What Mary describes as “jet fuel” for what she's trying to accomplish.How Mary's company overcame a serious problem with turnover.Show Notes:Pausing to reflect on the previous 90 days and plan the next 90 days can cause shifts in your thinking.If you want to make more money, you need to take more time off.Listening to other entrepreneurs talk can prompt you to have different conversations about the future.When you're among like-minded people, no one will tell you you're crazy.Being an entrepreneur means you can do business with the people you want to do business with.Entrepreneurs can make their lives as big or as small as they choose.You can have fun no matter how difficult life is.Ideas can come through conversations. Conversations change lives.To be able to do things that really make a difference, you have to filter through ideas.Resources:Learn more about Mary Miller and Dream Engineer.The Entrepreneur's Guide To Time Management The Strategy Circle®: Why Obstacles Are Actually A Good Thing The Dream Manager by Matthew Kelly

Get the latest book by Dan Sullivan and Ben Hardy, 10x Is Easier Than 2x.In this episode of the Multiplier Mindset Podcast, business coach Dan Sullivan reveals the secrets to achieving 10x business growth as an entrepreneur. Learn how to simplify your approach, eliminate unprofitable activities, and attract big clients by setting conscious goals and focusing on your Unique Ability. You too can increase your income, enjoy more personal freedom, and achieve greater business growth.Here's some of what you'll learn in this episode:How to achieve 10x growth as an entrepreneur by focusing on four freedoms: time, money, purpose, and relationship.The structure and process of 10x thinking and how it differs from 2x growth.How to simplify your approach and eliminate unprofitable activities.The importance of setting conscious goals and eliminating unnecessary deadlines.Show Notes:It's vital to your success to focus on your Unique Ability and find others who are better to handle tasks outside of it. This allows entrepreneurs to achieve greater success and personal freedom.Setting conscious goals and eliminating unnecessary deadlines is a powerful way to simplify your approach and attract big clients.Focus on setting lifetime goals and continually improving, rather than retiring. This requires a lifetime commitment to being an entrepreneur.Strategic Coach has grown 250 times larger by staying within its Unique Ability, using its philosophy to help thousands of entrepreneurs achieve greater success and happiness in both their personal and professional lives.Resources:The 80% ApproachUnique Ability

When Mike Wandler was 14 years old, he talked his dad into letting him work at his company, L&H Industrial Inc., which manufactures and repairs the biggest machines on earth. By the time Mike was 18, he became the machine shop supervisor, and later on, he become vice president of the company. In 1998, Mike and his brothers bought the company from their father, becoming second-generation owners. Listen in as Mike shares the wisdom that's led him to running a now global, million-dollar company.

Sunny Kaila's childhood was spent on a farm in India. He found the courage to move to the US as a teenager, determined to be successful. Now he's a tech entrepreneur with a company based out of New Jersey that operates globally. In this episode, you'll hear Sunny's inspirational story and how he persevered when many others would have quit.

Adrienne Duffy owns Big Futures Inc., a company that uses a unique program to help privately owned organizations scale. With Big Futures, organizations go to the next level in their goals, and leaders go to the next level within themselves. In this episode, Adrienne speaks with fellow business coach Dan Sullivan about being an entrepreneur helping other entrepreneurs achieve business growth.

Ninad Tipnis is a Mumbai-based entrepreneur whose company specializes in workplace design. In this episode, he speaks with business coach Dan Sullivan about his growth mindset and his plans to expand globally.

The Strategic Coach® concept of the Four Freedoms refers to ever-expanding freedom of time, money, relationship, and purpose—what every entrepreneur strives for. In this episode, financial advisor Dave Van Buskirk shares, “As long as I keep to what I learn in Strategic Coach, as long as I keep my eye on the Four Freedoms, and as long as I go back to my workshop every 90 days, I can get through anything.”

When Will Duke was introduced to his first thinking concept in The Strategic Coach® Program, he was worried he'd just entered a cult. Since then, he's found success and happiness by implementing various Coach tools into his life and entrepreneurial career in the field of security integration.

Associate Coach Colleen Bowler guides entrepreneurs in The Strategic Coach® Program through the same types of challenges and opportunities as she faces in her own business. In this episode, she shares what the coaching experience is like for her and how Strategic Coach® tools and structures have helped her to run her business more effectively.

Terry Pham has been an entrepreneur for 20 years, and this year, his bubble tea and mochi donuts business is becoming a franchise. In this episode, Terry shares all that has led him to this point of success and what he predicts the future holds for him.

An entrepreneur in the financial planning field, Maurice Patane's business is focused on helping people live even happier lives by eliminating their financial concerns. In this episode, he shares some of the wisdom he's gained in his career so far, including thinking tools from The Strategic Coach® Program.

Daniel Moshe is an entrepreneur in IT, the fastest-growing industry in the world, and he's expanded to business coaching, the second fastest-growing industry in the world. In this episode, he explains how all of his major breakthroughs as an entrepreneur in recent years can be traced back to a day in The Strategic Coach® Program.

Mortgage broker and lender Geoff Carnevale used to be a one-man show. Now, he knows much better ways to do things. In this episode, Geoff talks about some misconceptions people have about entrepreneurial coaching and shares some of the incredible tips he's learned in The Strategic Coach® Program.

Shane Stirling runs multiple businesses in a variety of industries, and he's gained a tremendous amount of wisdom in his more than 20 years as a participant in The Strategic Coach® Program. In this episode, he shares some of the most important lessons he's learned from Coach.

Associate Coach Teresa Easler has been a full-time entrepreneur since 1984. She works with organizations to develop market messages that capture what's unique about them, and she coaches individuals to become amazing communicators. In this episode,Teresa shares how she got through a big personal and career setback.