Podcasts about Professional Builder

Cole Tilbury from The Professional Builder and Paul Sanneman from Contractor Staffing Source attack the operational mistake of trying to scale volume before plugging foundational system leaks. Owners regularly attempt to implement fifteen isolated systems at once while handling Sunday evening admin, ultimately stalling their business around $8 million in revenue because they lack a core operating structure.To resolve this friction, Cole introduces the ICE Filter to score and prioritize high-impact systems. He pairs this with the Professional Builder's Rate to ruthlessly delegate tasks falling below the owner's true hourly value. By shifting focus from swinging a hammer to tracking accountability, builders can safely step out of the daily operations and buy back 12 hours a week. Paul Sandeman also details how a flat-fee hiring process achieves a 94 percent success rate, entirely eliminating the $40,000 cost of a bad employee. Links & Resources: The Profitable Builder's Playbook: https://profitablebuilderbook.com/ Contractor Staffing Source: https://contractorstaffingsource.com/ Fathom HQ: https://www.fathomhq.com/ Timestamped Key Points: 03:45 The actual cost of flipping a coin on a bad hire and losing $40,000. 13:47 Escaping the operational trap of reconciling accounts on a Sunday evening. 26:11 Why trying to implement 15 isolated systems at once guarantees complete failure. 41:50 Calculating your Professional Builder's Rate to identify the exact admin tasks you must delegate. 53:54 Using a traffic light system to audit your current operating procedures and identify missing personnel. 59:05 Sending a Wow InfoPack to pre-sell clients on your specific timeline and quality standards. 01:03:55 Deploying the ICE Filter to score and execute your highest leverage systems. https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilderSee omnystudio.com/listener for privacy information.

Residential builders utilize a Wow Pack and present quotes as action plans to improve their Sales Conversion Rate. Tracking Gross Profit Margin and executing a Same Page Plan prevents owners from sacrificing their personal time. Owen from The Professional Builder addresses the operational failure of eroding gross profit margins by a single percentage point, costing owners $210,526 and 16.5 days of holiday. He solves this leak by introducing the Wow Pack to qualify leads prior to site visits. Delivering the Quote As An Action Plan establishes firm client expectations. Links & Resources Mentioned: The Profitable Builders Playbook: A 190-page manual detailing how to run a profitable residential building company. https://profitablebuilderbook.com/ TPB 1% Referral Program: A bonus system designed to reward team members for bringing in new projects. https://info.theprofessionalbuilder.com/referral-system

Ken Longshaw lost his capital during the 2008 financial crisis. After rebuilding his building company in the Southern Highlands, he found himself trapped quoting flat ten percent margins and surviving on a brutal two percent net profit.In this episode, Ken details the exact operational shifts he used to break the local pricing trap and push his net margin to 19.5 percent. He explains how reviewing real financial data with transparent peers gave him the confidence to raise his rates. Ken also breaks down how paying a virtual assistant 12 dollars an hour stopped his midnight invoicing, allowing him to buy back 45 hours a week and take a 20-day holiday to Japan without a single phone call from the site.Programs Mentioned: The Freedom Finder: The time-audit tool Ken used to identify the low-hanging fruit and buy back 45 hours of his week. The Quote Action Plan: The sales presentation document used to build client trust and stop competing solely on price. TPB Boardroom: The elite membership tier Ken joined to review real numbers with transparent peers and escape the ten percent margin trap.

Matt Price, owner of Right Price Remodeling in Whitman, MA , went from cramming three full-time jobs into one day to successfully buying back 40 hours a week. Instead of putting out daily site fires and guessing margins by checking his bank account, Matt systemized his operations to reclaim his time and scale profitably. In this episode, Matt details the psychological jump required to step off the tools and embrace the identity of a business owner. He breaks down how implementing the PSR method forces site supervisors to solve their own problems. You will learn how to track true labor margins, stop bleeding cash on excessive material runs, and launch a 1% referral program that funds local youth sports while driving highly qualified leads. Links & Resources:Right Price Remodeling: Follow them on Facebook and Instagram at @RightPriceRemodelingContact Matt Price: You can call his team directly at 781-987-3137.Email: matt.price@rightpriceremodeling.com *** The Professional Builder has helped over 3,100+ building companies around the world get more Profit, more Time and Succeed in Selling their Business. https://tinyurl.com/tpb-yt Subscribe to our channel for weekly, actionable insights. Tailored to help you grow a profitable construction business. Want to Join our coaching program? Or just speak to one of our team to see if it's the right fit for you? Hit the link below. Everything you need is there! https://tinyurl.com/tpb-ythttps://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilderSee omnystudio.com/listener for privacy information.

Nick Clements runs YourQS, an estimating firm operating across New Zealand and Australia. He exposes the exact pricing errors actively bankrupting residential builders. Nick explains why guessing labor hours and relying on square meter rates causes companies to run out of cash before the build is finished.This episode details the fatal flaw of accepting a ten percent margin and ignoring escalation clauses on fixed price contracts. Nick explains how to secure highly profitable contracts by adding a business markup directly on top of your standard labor charge-out rates. He shares the exact framework one builder used to increase their markup to 53 percent while maintaining their sales strike rate.Nick outlines how to control your work in progress by securing strict sub-trade quotes and building contingency buffers to protect your bottom line.Links & Promotions Mentioned: YourQS Special Offer: Get $1,000 off your first project with YourQS (Mention the podcast!) New Zealand Builders: Visit yourqs.co.nz or email inquiry@yourqs.co.nz Australian Builders: Visit yourqs.com.au or email inquiry@yourqs.com.au

Michael Day of Elite Contracting Services explains how he runs a highly profitable custom home building company with a lean team of five. By acting as a paper contractor and subcontracting all labor and estimating, he drastically reduces his financial risk and overhead. Michael breaks down his exact cost-plus pricing strategy, showing how line-itemizing project management labor before adding a 13.5 percent markup protects his margins. He also shares how a surprise three-week jury duty stint forced him to systemize his daily tasks , how he uses a one percent referral program to win custom builds , and his ultimate exit plan to transition the company into an Employee Stock Ownership Plan. Links & Promotions: 1 percent referral program: https://info.theprofessionalbuilder.com Quality control checklists: https://info.theprofessionalbuilder.com The Profit Builder's Playbook: https://profitablebuilderbook.com *** The Professional Builder has helped over 3,100+ building companies around the world get more Profit, more Time and Succeed in Selling their Business. https://tinyurl.com/tpb-yt Subscribe to our channel for weekly, actionable insights. Tailored to help you grow a profitable construction business. Want to Join our coaching program? Or just speak to one of our team to see if it's the right fit for you? Hit the link below. Everything you need is there! https://tinyurl.com/tpb-ythttps://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilderSee omnystudio.com/listener for privacy information.

Ernest and Albert Cantu of SolidWork LLC in Amarillo, Texas, used to work twelve-hour days managing constant site chaos. By executing strict delegation protocols, they bought back twenty hours a week to spend with their growing families. This episode breaks down the exact operational shifts required to scale your business effectively. The brothers detail how to execute the Stop, Automate, Delegate principle, use virtual assistants to clear administrative bottlenecks, and force the crew to bring solutions to the table. Resources & Programs Mentioned: The SAD Principle: The Stop, Automate, Delegate framework used to reclaim control of their schedule. The PSR Protocol: The accountability system used to force employees to bring solutions instead of problems. The 1% Referral Strategy: The marketing system the company is implementing to generate high-quality leads.

Dean Julian, director of DLJ Builders, transformed his company from a net loss to an 18 percent net profit. He reveals how to stop cash leaks on renovations and properly price preliminary site costs to scale into bespoke new builds. The episode covers the shift from site work to company management. Dean explains how to replace twenty-dollar tasks with standard operating procedures to protect your time. He also details his client research strategy and the rigorous quality control checklist used to catch subcontractor mistakes. Resources & Programs Mentioned: The Professional Builder Programs: Dean's progression from the Growth Accelerator into the Boardroom mastermind. The 1% Referral Strategy: A free offline networking method to generate warm leads. The 287-Point Quality Control Checklist: A system to spot site defects before the client

Ben is the director of Built-in Insurance Brokers, a firm exclusively protecting the construction industry from catastrophic financial loss. He exposes the fatal gaps in generic retail liability policies, explaining how a simple occupation mismatch or the standard "building defects exclusion" can leave you completely uninsured against million-dollar leaky home lawsuits. Owen and Ben also break down the operational risk of underinsuring your tools against floods. They detail the exact administrative process required to force homeowners to secure their own contract works cover before your crew steps on site for a renovation. If you want to access the free Top 10 Risk Review checklist or schedule a zero-obligation insurance audit to see what you are actually covered for, visit their website at https://builtininsurance.co.nz/

Richard, CEO of ProCalc, details the financial drain of information asymmetry in the residential building market. Data from over 50,000 projects reveals that 93 percent of contractors lose four weeks annually pricing jobs they do not win. He explains the collaborative estimating mechanism used to test a client's budget upfront. This process identifies the one in five prospects capable of funding your work in the first hour of engagement. The episode covers the operational math behind gross profit margins. Richard outlines how operating below 20 percent leaves zero capital for overhead. He shares how a 10 thousand dollar catered handover event generates highly qualified leads from past and future clients.To learn more and access a free 7-day trial of the estimating software, visit Richard at ProCalc.com.au

Marti sits down with Danny Flood, founder of School of Growth Hacking and author of Unlimit. Danny specializes in helping business owners identify operational bottlenecks to scale their revenue. He explains the exact process owners use to shed their original builder identity and step away from daily site management. Danny reveals his specific framework for auditing time to eliminate zero-dollar activities. He explains the financial mechanism to secure cash flow through upfront payments. He also shares a customer care system using milestone gifts to maintain client momentum during the build. This episode provides a blueprint for stepping out of daily operations. You will learn how to use AI to compress document analysis and how to hire targeted freelancers to regain your weekly schedule. Resources from this episode: Get a copy of Danny's new book, Unlimit, at unlimitbook.com Join his mastermind for entrepreneurs, the Superhuman Society at https://www.skool.com/the-superhuman-society-4294/about Visit his personal website at dandanflood.com or look up "DanDanFlood" to connect on social media

Marti sits down with Michael Pilcher, founder of Michael Pilcher Builder in Harcourt, Central Victoria. Michael runs a highly profitable boutique construction company managing a $10 million pipeline without working past 5:30 PM. He explains how setting strict personal boundaries helps him avoid burnout while keeping the business running smoothly. Michael breaks down his operational structure for protecting margins on custom homes and renovations. He details how forward-casting budgets and back-costing quotes stop his team from bleeding cash on site. He also shares how adopting Xero Projects saved his project manager 10 hours a week in administration. If you are drowning in site administration or eating into your weekends to price fixed-price contracts, this episode provides a clear operational blueprint to get your time back.

Owen sits down with Matt Banks, Head of Boardroom at The Professional Builder, to discuss the operational realities of scaling a construction business past the $5M mark. Matt works directly with builders managing up to $25 million in revenue, and he sees the exact same bottlenecks crippling established companies. When builders expand too fast into joint ventures without a solid foundation, their operations become a cash consuming machine that bleeds margins dry. Matt breaks down how isolation leads to catastrophic decision-making. He reveals why profit is an unnatural state in a building company and why leaving it up to your team will slowly erode your cash flow over time.If you are struggling with bloated overheads from too many software subscriptions or navigating the transition from a project manager to a true business owner, this episode provides the exact blueprint to make yourself completely redundant.

Owen sits down with Mike Andes, founder of Augusta Lawn Care and Copilot CRM in the US, to unpack the brutal reality of scaling a home service empire. Mike explains why the business owner is almost always the primary bottleneck for growth. Instead of blaming the economy or underperforming subbies, he reveals how brutal humility is the only way to identify your skill deficits and break through revenue ceilings. They dive into the exact mechanics of protecting your margins by raising prices, and why being the first company to submit a quote gives you a massive 70 percent win rate. Mike also shares his Trinity of Trades compensation model, utilizing pay for performance, open book management, and profit sharing to build a fiercely loyal crew. If you are bleeding cash, struggling to manage staff, or working 16-hour days at the expense of your marriage, this episode breaks down the 4L Framework to get your operations back on track.

Owen sits down with Rick, founder of Estimating Online, to expose the brutal truth about pricing building projects. For years, the industry relied on pumping out free estimates and playing the volume game, hoping to land a few contracts. Rick explains why this outdated model treats your expertise like a cheap commodity and slowly drains your margins. Rick shares his experience from running Blue Level Estimating. He was doing six or seven quotes a day, but his builders were still losing jobs because clients were given unrealistic budgets by architects. He breaks down exactly why you must charge for quotes, how to filter out bad subbies, and why deducting your estimating fee from the final fixed price contract is a massive mistake. They also dive into the danger of trying to do everything yourself. Using a brilliant sports analogy, Rick and Owen explain why hiring elite specialists is the only way to scale a profitable construction company and get off the tools for good.

Marti sits down with Simone McKenzie, CEO of Core Refurbishments in Western Australia. Simone opens up about the brutal reality of staring down a $250,000 debt and nearly going bankrupt. She explains how keeping underperforming staff and tolerating toxic clients almost cost her the entire business. By shifting her focus strictly to retirement living and utilizing a subcontractor only model, she completely rebuilt her operations. Simone shares the exact steps she took to dig out of a massive $150,000 tax debt, starting with cutting the dead wood and aggressively raising her margins. They discuss how to stop bleeding cash on missed variations by ditching messy spreadsheets for proper project management software. If you are struggling with fixed price contracts or letting bad clients dictate your worth, Simone's turnaround story is the ultimate blueprint for taking back control.

Owen sits down with Leon Sokolski, founder of Lokal Engage, to break down why having a pretty website is actually bleeding your building company dry. Leon explains how to turn your digital presence from an online brochure into a 24/7 sales rep that protects your margins, filters out tire kickers, and pre-qualifies your ideal clients.They dive into the brutal reality of scaling a business and the toxic trap of misaligned partnerships. Leon shares specific strategies for increasing website conversions, from creating a bold site policy guarantee to using the sawdust strategy for repurposing video content. They also unpack why AI is about to force operational efficiency across the building industry and how you can get ahead of it.Get the free Website Conversion Audit Checklist mentioned in this episode here: https://docs.google.com/document/d/16-5OBxFuTIL5pX7b_1bL_X_pwTU-4bb-/edit?usp=sharing&ouid=111866581252287131581&rtpof=true&sd=true

Owen sits down with Craig, General Manager of HazardCo Australia, to unpack the brutal reality of scaling a construction team and protecting your business. Craig explains why the old "she'll be right" attitude toward site safety is a massive liability that can rip a building company apart. Instead of drowning in hours of daily paperwork, Craig reveals how the top builders turn compliance into a streamlined growth enabler.They also dive into the exact playbook for scaling a team without burning out. Using a brilliant football analogy, they discuss why the crew that gets your business to $2M might not be the crew that gets you to $5M. Craig shares his Donut Chat onboarding hack and explains why you must actively build a substitute bench of talent to avoid being held hostage by underperforming staff and subbies.

Marti sits down with Stanley Henry, founder of The Attention Seeker in Auckland, New Zealand. Stanley's agency transforms standard companies into viral powerhouses, generating up to 10 million organic views a month. He explains why builders who rely purely on word of mouth are actually just subcontractors with no real equity. When the market dips, they end up bleeding cash and fighting on price.Stanley shares the specific strategy of separating marketing content from sales content, explaining why showcasing finished projects only works for due diligence, not for getting discovered. They also discuss how building a personal brand allows you to become the most expensive option in your market, and why employee-generated content is the ultimate tool to attract better subbies and project managers.

Owen sits down with Haydn, founder of Price to Plan, who transitioned from running his own building company to managing a team of 25 staff and 18 estimators. Haydn shares the story of how a nine-month recovery from surgery forced him off the tools and into the office, where he realized most builders are reactive, stressed, and quoting jobs they actually hate. Haydn breaks down his "15 category" system for classifying project complexity and explains why he stopped hiring carpenters to do estimates and started hiring engineers instead. They also cover how to use "Love Letter" questions to filter out tire kickers and why getting a client to make a small time or emotional commitment upfront stops you from wasting weekends on free quotes.

Owen sits down with Dmitry Alexin, founder of Handoff.ai, to discuss how artificial intelligence is finally fixing the most painful bottleneck in construction: estimating. Dmitry explains why "file cabinet" software is outdated and how AI agents can now handle the heavy lifting of back-office admin. They dive into the specific strategy of getting bids out faster, which is doubling close rates for builders. Dmitry reveals the dangers of using outdated pricing books (like RS Means) which can leave estimates off by hundreds of thousands of dollars. They also cover how to use detailed AI-generated scopes to charge premium fees for proposals instead of working for free.

Marti sits down with Steve Glover from Paragon Homes in Toowoomba, Queensland. Steve shares his journey from battling in the "race to the bottom"—where the winner was whoever had the smallest number on the page—to running a high-end architectural building company with nearly $20M in revenue. Steve reveals the specific "Design Experience" model that allows him to charge a $3,300 prelim fee and achieve a massive 90% conversion rate. They also discuss the dangers of "margin creep," the importance of transparent cost-plus pricing, and the personal health wake-up call that saw Steve drop 14kg to get his energy back for the business.

Marti sits down with Nick Avery from Avery Construction, a Victoria-based building company specializing in high-end architectural new builds ($2M–$4M+). Nick shares his journey from starting out "flying by the seat of his pants" after being denied a pay rise, to running a sophisticated operation that no longer relies on hope marketing. They discuss the massive bottleneck of estimating complex jobs and how Nick reduced his quoting time from 50 hours down to just 10 hours using a Quantity Surveyor (QS). Nick also reveals why he stopped relying on "word of mouth" and proactively targeted 25 local architects, and how implementing a "Default Diary" stopped the daily chaos of being "available all the time."

Marti sits down with Martin and Helen, a father-daughter team from NFL Construction in Auckland. Martin opens up about the brutal reality of a rapid growth phase where the business went from 3 to 20 staff, resulting in mistakes that cost "close to a million dollars." They discuss the specific pricing disaster where a fixed-price project estimated at 8,000 hours blew out to 13,000 hours. Martin and Helen reveal how they stripped the business back to a lean contractor model to slash overheads, implemented rigorous back-costing systems, and now use physical "Lookbooks" to win high-end work without competing on price.

Do you have a solution, idea, or dream that could help solve the housing crisis? Register for the HIA's competition in Charlotte, North Carolina by December 12th! “We're working to bring the best ideas to life, as quickly as possible.” In this conversation, Devon Tilly and co-host Dennis Steigerwalt chats with Bobby Vance and Richard King about affordable housing, solar powered cars, and the Housing Innovation Challenge!  Our co-host Dennis is active in all things real estate with a specific focus on innovation in the residential development and homebuilding ecosystems. He is a ULI Residential Neighborhood Product Council member, a Professional Builder 40 under 40 recipient, and an active member of Geek Estate. In his spare time he enjoys big adventures with his wife and sons on the water and in the mountains. Dennis is the president of the Housing Innovation Alliance, a future oriented community for production homebuilding. The Housing Innovation Summit is the best place to get engaged + connected where you'll gather insights + have a voice at each turn. During Richard King's thirty-year career at the U.S. Department of Energy he initiated solar car racing in the United States, was a member of International Solar Car Federation, and in 1999 created the Solar Decathlon, an award-winning international competition to design and build solar-powered, sustainable houses. Richard King established Creative Energy LLC to provide promotion, support and planning for design competitions that advance technology, increase sales and improve quality of life. As an architect, educator, and researcher, Bobby Vance bridges theory and practice, advancing design and construction innovation through academic and professional channels. He is an Assistant Professor in Building Design and a Fellow in the Center for Design Research at Virginia Tech. Through founding Vance Design Company, co-directing the Housing Innovation Challenge, and leading the award-winning FutureHAUS Dubai team, he has integrated interdisciplinary expertise, emerging technologies, and community-driven engagement. Vance's research centers on industrialized off-site construction, with particular emphasis on modular and prefabricated systems that advance affordability, resiliency, and innovation. He fosters an inclusive learning environment where diverse perspectives are celebrated, students are empowered to take creative risks, and emerging technologies - modular construction, digital fabrication, and AI - serve as tools to prepare the next generation of designers to lead in an evolving profession. Keep up with the Art of Construction (AOC) podcast on Instagram, Facebook, and LinkedIn! Subscribe to us and leave us a review on Apple Podcasts or Spotify!

Most business owners treat marketing like an expense. Marti Amos treats it like his biggest asset, and it's helped him build a global business.In this episode of the Marketing 4 Business podcast, Scott chats with Marti Amos, founder of The Professional Builder, about the mindset shift that helped him scale a global coaching company, and how you can apply the same thinking to grow your own business faster.Marti shares why so many business owners stay stuck at 6 or low-7 figures, the real reason most marketing doesn't work (hint: it's not the ads), and how to identify your number one constraint using data, not guesswork. You'll also learn why “hope marketing” is dead, how to build a team that thinks like founders, and why Marti spends over $250K a month on marketing with confidence.If you're ready to stop winging it and start scaling with intent, this one's for you.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereConnect with Marti on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action

Paying top dollar is enough to keep good employees, right? Wrong! Competitive salary actually ranks LOW on the list of what workers really prioritise. And without knowing these priorities, you’re at risk of losing top talent in your construction business In this episode, performance coach Andy Ross and Owen Chambers discuss the systematic approach to building a high-performance team culture that attracts talent and keeps them engaged long-term. You’ll hear how to establish non-negotiable standards, why competitive salary ranks surprisingly low on employee priority lists, and how the ‘Same Page Plan’ keeps everyone aligned with your vision. Andy shares real examples from members who transformed their teams and the psychological principles that make these systems work. Key Points 00:01:00 Firing Problem Employees00:03:00 PSR Problem Solving Framework00:05:20 Employee Feedback 00:06:10 What Employees Actually Want00:10:20 Rules of the Game System00:12:00 Implementation Timeline Process00:16:30 Accountability 00:19:00 Same Page Plan Strategy00:21:10 IKEA Ownership Principle Ready to transform your team culture and build a construction business that attracts top talent? Listen to this episode to discover the proven system. - Our construction business coaching has helped 2,500+ building companies succeed. Subscribe to The Builder’s Ladder Podcast for weekly, actionable insights — tailored to help you grow a profitable construction business. Follow TPB for more:

In a notoriously tight-lipped industry where builders company owners rarely share challenges or collaborate, isolation has become the norm. But what if there was a better way? Join Owen Chambers as he interviews Coach Matt Banks about the transformative power of community in The Professional Builder. Discover stories of members sharing profitable contracts, filling schedule gaps with fellow builders' overflow work, and accessing HR templates in minutes when they need them most. Learn why surrounding yourself with successful builders doesn't just give you better answers - it normalizes higher standards that transform your business from the inside out. Key Points 00:00:00 The tight-lipped nature of construction00:03:15 Adam's story: Sharing profitable contracts with other builders00:07:20 Richard's story: Filling schedule gaps through community00:10:40 Sam's HR emergency and instant template solution00:12:30 How community normalizes higher margins and charging for quotes00:14:15 Using PSR (Problem-Solution-Recommendation) to solve difficult client issues00:17:50 The energy and transformation of in-person events Tune in to discover why the conversations at the pub will never compare to a community of builders committed to real growth, honesty about challenges, and helping each other achieve both business success and better quality of life. Our construction business coaching has helped 2,500+ building companies succeed. Subscribe to The Builder's Ladder Podcast for weekly, actionable insights — tailored to help you grow a profitable construction business. Follow TPB for more:

Join Owen Chambers from The Professional Builder as he interviews Lachlan Stewart, who recently completed 58 marathons in 58 days across all 50 US states and 8 Australian states/territories - a world-first achievement. Beyond the physical feat, Lachlan shares powerful mindset strategies directly applicable to builders struggling with tying their self-worth to business performance. After transitioning from professional sports to entrepreneurship, Locke discovered how to build multidimensional success across business, relationships, and health. Key Points 00:00:00 Lachlan’s 58 marathon challenge introduction00:03:10 Rebuilding identity beyond one dimension00:07:20 Separating self-worth from business performance00:11:40 Tackling problems head-on vs. avoiding them00:18:30 Building the right team aligned with your vision00:27:45 When to push through vs. when to change course00:33:10 Creating a vision others can contribute to00:39:00 Taking action on what matters mostYou can checkout the link to Lachlan’s website here: https://www.themanthatcanproject.com/& Instagram here: https://www.instagram.com/lachlanstuart/ Our construction business coaching has helped 2,500+ building companies succeed. Subscribe to The Builder's Ladder Podcast for weekly, actionable insights — tailored to help you grow a profitable construction business. Follow TPB for more:

One of the biggest needle movers for construction companies and custom home builders that want to scale is mastering a proven sales process. Tune in today to hear how successful residential builders are implementing sales systems into their businesses - with profit-boosting results. You’ll hear the story of Ben, a custom home builder from Victoria, who installed a professional quoting and sales process into his construction business and dramatically improved his income and profit margins - going from under 20% to 25% gross. You'll also discover: ✅ The power of showing vs telling when dealing with prospects - and how this can add tremendous value to your construction proposals ✅ Specific ways you can justify charging for quotes as a builder, without losing clients ✅ Practical tools like lookbooks, questionnaires, and project schedules that position your building business as premium ✅ How to hold sales meetings with potential clients that convert at 70 to 80% (instead of the typical 20–30%) Key Moments: 00:01:49 Building sales process overview00:03:28 The problem with incomplete plans00:06:39 Professional Service Agreements explained00:08:41 First impressions and client journey00:10:12 Show don't tell in sales presentations00:12:21 Premium proposals command premium prices00:13:57 Confidence to charge higher margins00:15:15 Preparation and leadership in sales Ready to stop competing on price and start commanding what you're worth? Listen now to learn the exact sales blueprint for transforming your building business into a professional construction company that clients trust (and happily pay premium prices to work with). - Builders Summit 2025: https://www.builderssummit.co.nz/ - Our construction business coaching has helped 2,500+ building companies succeed.Subscribe to The Builder’s Ladder Podcast for weekly, actionable insights — tailored to help you grow a profitable construction business.Follow TPB for more:

"The enormity of the challenges we have in front of us right now, in terms of the deficit of housing, just requires all of us to work together." This episode revisits the National Housing Supply Summit in March 2025! In this conversation, Devon Tilly and co-host Dennis Steigerwalt chats with Matt Hoffman and Stephen O'Conner about affordable housing, the new administration, and the White Paper: Federal Policy Opportunities to Expand Housing Supply. Request a copy of the White Paper here: https://housingsupply.us/ Our co-host Dennis is active in all things real estate with a specific focus on innovation in the residential development and homebuilding ecosystems. He is a ULI Residential Neighborhood Product Council member, a Professional Builder 40 under 40 recipient, and an active member of Geek Estate. In his spare time he enjoys big adventures with his wife and sons on the water and in the mountains. Dennis is the president of the Housing Innovation Alliance, a future oriented community for production homebuilding. The Housing Innovation Summit is the best place to get engaged + connected where you'll gather insights + have a voice at each turn. The 2025 Summit is co-hosted by the Mascaro Center for Sustainable Innovation at the University of Pittsburgh. We'll be at Phipps Conservatory in the Oakland neighborhood and hosting Innovation in Action tours around Pittsburgh. Matt Hoffman has spent his career applying his strategy, business development, and innovation skills to solving problems that create growth and opportunity in the public, private, and non-profit sectors. With over 20 years' experience building businesses in the housing and technology sectors, in February 2024 he completed a two-year assignment as the Senior Advisor to the Commissioner of the Public Buildings Service at the General Services Administration (GSA), which oversees the U.S. government's civilian real estate portfolio of more than 365 million square feet. His core focus was the implications of “the future of work” on the office portfolio and transitioning federal buildings to net zero emissions. He helped launch the federal government's Workplace Innovation Lab (WIL) and federal coworking offering (think WeWork just for federal employees). He represented GSA on the White House's housing supply interagency policy council. Based in the Washington, DC area, Matt has a passion for finding housing solutions for the Intellectual and Developmental Disabilities (I/DD) community and currently chairs the real estate finance committee of Benedictine Programs & Services, which helps I/DD children and adults achieve their greatest potential. He is a graduate of Harvard's Kennedy School of Government (MPP) and Brown University (BA). Throughout his distinguished career, Dr. O'Connor has been deeply involved in addressing the multifaceted challenges surrounding the crisis in affordable housing. His long and effective history of advocacy focuses on the promotion of equitable housing opportunities through the development of inclusive communities to enhance the quality of life for diverse populations. With a Ph.D. in Planning and Public Policy, Dr. O'Connor's expertise extends across various sectors within the housing spectrum, including affordable housing finance, housing policy analysis, and land use planning. He is often called upon by governmental agencies, political campaigns, and non-profit organizations to help develop effective policy frameworks and practical interventions to address housing disparities. As an educator, Dr. O'Connor is committed to developing the next generation of housing advocates, developers, and policymakers. He serves as a mentor and a teacher, inspiring students to explore the intersection of housing, social equity, and public policy. His dynamic teaching style and hands-on approach are informed by more than thirty years of housing industry experience. Personally, Dr. O'Connor and his wife, Sandy, have served long tenures with several medical mission charities. In addition, they have founded two 501(c)(3) organizations to raise money for cure-focused medical research. They have two children and two beautiful grandsons.   Read James Rouse's book: https://a.co/d/4cVwaKN Read the "Abundance" book:  https://a.co/d/1N0kr4e Keep up with the Art of Construction (AOC) podcast on Instagram, Facebook, and LinkedIn! Subscribe to us and leave us a review on Apple Podcasts or Spotify!

Wendy and Paul, two former academics turned trades business owners, faced the growing pains most of us face in the construction industry - no reliable systems, constant overwhelm, and stalled growth. Despite being four years into running their business, they lacked the right structure in sales, marketing, leadership, and pricing. Like many others, everything still funnelled back through them. That’s when they joined The Professional Builder. In this powerful episode, Coach Carla reveals the exact blueprint Wendy and Paul used to transform their trades business in just 4 months. Tune in to discover how they: - Overhauled their sales process for predictable growth - Boosted team performance and accountability - Created a lead pipeline with 12+ quality leads - Implemented proven systems for scaling a trades-based company If you're a construction business owner or trades professional struggling with team alignment, broken systems, or stagnant lead flow - this episode is a must-watch. You’ll walk away with practical insights on building systems that free up your time, align your team for better execution and leading your business with confidence. You’ll also understand how to fix your pricing, sales, and marketing once and for all. Key Points 00:03:20 Values-driven mission00:04:20 Lacking business systems00:07:10 The employee handbook00:08:30 Teaching team problem-solving skills00:09:50 Securing $230K in new business00:10:30 Referral program implementation00:12:00 The Same Page Plan meeting framework00:13:10 Implementation Listen now to discover how these former academics are now drinking leads "from a fire hose" and building a business that serves their mission, their team, and their community. - Builders Summit: https://www.builderssummit.co.nz/ - Our construction business coaching has helped 2,500+ building companies succeed. Subscribe to The Builder’s Ladder Podcast for weekly, actionable insights — tailored to help you grow a profitable construction business. Follow TPB for more:

Want to SCALE your construction biz? Book your strategy call here: https://tpb.tools/pod-call Your sales process is probably what’s costing you projects - not your building skills or your pricing. In this episode, we reveal the five critical mistakes builders make during their first prospect interactions that cost them thousands in lost contracts over time. We break down a proven triage call framework that helps construction businesses position themselves as the expert, uncover client motivations, and build the confidence needed to win more profitable jobs. You’ll also learn why "speed to lead" matters so much in construction, how to use "minimal encouragers" to dig deeper into a prospects needs, and why having a visible checklist creates instant credibility. We go on to explain how to create micro-commitments that make the final decision feel natural, and share specific strategies for addressing common concerns around timelines, budgets, and financial security. Key moments: 00:01:05 Transfer Conviction Through Process 00:02:48 Call Leads Within 24 Hours 00:03:46 Expert Questions Build Trust 00:04:38 80% Emotion Drives Decisions 00:05:54 Visible Checklist 00:07:28 Beat Price Objections 00:08:29 Show Project-Specific Success Stories 00:09:23 Create Micro-Commitments 00:10:51 Book Next Steps With Both Decision Makers Tune in today to transform your approach to winning new clients, convert more leads, and book yourself out 6-12 months in advance with higher-margin projects. -

In this episode of the Third Thursday Podcast, host Branden Bodendorfer dives deep into two powerful and contrasting leadership styles—being a bridge that connects people and a lighthouse that provides guidance and clarity. With thoughtful reflection and practical insight, Branden explores how these leadership metaphors apply to real-world team dynamics and how understanding when to use each style can elevate your influence. Drawing from personal experiences and lessons learned, Branden shares how he evolved from relying solely on visionary leadership to recognizing the importance of relational leadership. He opens up about past leadership missteps and offers a compelling case for balancing connection with direction. You'll also learn how the Key2Success Planner, especially the Professional Builder and Team Builder tools, can help you identify your leadership role each day—whether that's unifying your team or standing firm to guide them forward.

Want to SCALE your construction biz? Book your strategy call here: https://tpb.tools/pod-call There’s a simple 4-step process that transforms change orders and variations into profits for your construction business. Most builders and construction companies lose money on change orders and variations. But with the ACES framework - variations can become profitable. One Sydney-based construction company implemented this framework and consistently increased its project margins from 22-23% to 26-27% by properly managing variations. Tune in to discover: ✅Why proper variation management prevents costly disputes with clients ✅How to avoid doing work for free ✅Practical strategies like charging administration fees for pricing variations ✅Why weekly variation meetings with clients eliminate "surprise" bills ✅How to train your team to recognize and document change orders properly Key Moments: 00:00:43 The ACES formula 00:01:40 Increased margins00:03:46 Anticipate variations before they happen00:04:33 Capture all changes in writing00:05:13 Charge fees for this00:06:22 Price variations for maximum profit00:06:58 Account for timeline extensions00:07:30 Create bulletproof variation management system Ready to stop the profit leakage? Click play to discover how the ACES framework can revolutionize your construction business and protect your bottom line. - Free training: https://info.theprofessionalbuilder.com/151ways -

Stop chasing low-paying clients! Your most valuable asset in your construction business isn’t your tools or skills - it’s your ability to attract premium clients who value quality construction. In this episode, Owen and Marti reveal how builders can use simple marketing strategies to position themselves as trusted authorities. Tune in to discover: ✅Effective marketing strategies for construction companies (these are easy to implement and work like crazy) ✅The key differences between being a generalist, a specialist, and the sought-after authority in your construction niche. ✅Why relying on a single marketing channel is a recipe for disaster and how diversification creates stable, predictable growth for your building business. ✅Actionable strategies like leveraging strategic alliances with real estate agents and architects, implementing a lucrative referral program, and developing persuasive client case studies. You’ll also learn a highly-effective qualification process to identify ideal clients, weed out time-wasters, and ensure project budgets align with your scope of work. Which means you’ll be able to pre-qualify leads and avoid costly mismatches. Key moments: 00:02:48 Dream Project Criteria 00:04:44 Become The Authority 00:05:49 Trust-Building Tools 00:07:46 Introduce Your Dream Team 00:10:45 The Dream 100 Strategy 00:13:30 Profitable Referral System 00:15:50 High-Intent Lead Generation 00:17:13 Showcase Success Stories 00:20:15 Qualify Fast Ready to transform your construction business? This episode provides the blueprint for securing profitable projects 6-12 months in advance, perfectly matched to your expertise and business goals. Tune in now to learn how to attract high-paying clients and fill your project pipeline. - Want to convert MORE of the leads you get? Download our FREE 10-step sales process: https://info.theprofessionalbuilder.com/10step-sales-process -

In this episode of The Builder's Ladder, we talk with Corey Brown, owner of Kiwi Built in Wellington. Corey shares his journey from working for others to running his own successful small business specialising in high-end heritage renovations. Corey reveals the lessons learned and struggles overcome while growing Kiwi Built - sharing actionable advice for builders, remodelers, and tradespeople looking to scale effectively. Tune in to discover: ✅Building Systems for Success: Learn how Corey transitioned from doing everything himself to implementing systems that give him his life back and allow for scalable growth. ✅Strategic Partnerships for Growth: Hear about the power of collaborating with architects and other professionals to pre-sell services and expand your reach. ✅Financial Management for Profitability: Learn how real-time budget tracking and accurate quantity surveying can maximise your profit margins. ✅The Importance of Community and Mentorship: Hear how finding positive communities and investing in business coaching accelerated Corey's growth. ✅Developing a Skilled Workforce: Learn Corey's strategies for finding, training, and retaining talented tradespeople in a competitive market. Tune in now and learn from Corey's experience - to get insights to help you scale your building business effectively. Key moments: 00:02:00 Starting Kiwi Built00:03:00 Wife runs the office00:05:00 Real-time budget tracking00:06:59 3D model pricing00:08:02 Delegate, don't DIY00:10:05 Marketing strategy evolution00:12:30 Seamless villa renovations00:16:20 Coaching builds confidence00:19:56 No weekend work00:22:00 Positive builder communities00:23:02 Training restoration apprentices -

In todays episode, Marti from The Professional Builder interviews me on the top habits and tweaks busy business owners can take to get their body and energy back on their sideTop Giveaways: https://bodyreset.online/top-giveaways/Want our health to upgrade your body and energy? Go here: https://bodyreset.onlineIf you're new to my channel, my name is Olly Wood. I'm the founder of Body Reset, focused on improving the health and performance of busy professionals over 40. How I got here…2015: Started my career as a fitness professional after doing a full 180 on my corporate career trajectory.2016: Facilitated in-person up-skill workshops for clients and fellow PTs in exercise and movement.2017: Added an online element to my 1:1 coaching to add community and key nutrition and recovery resources to help my clients get results quicker.2019: Expanded my online reach as I continued to help more and more busy professionals in their mid 40s & 50s.2020: Launched a 12-week Gut Reset program to help as many people as possible get their health back on track through lockdowns.2021: Brought in key team members to help go deeper into the areas of bloodwork and menopause as we passed 150 members.2023: Passed 300 members and had a team of 15 helping support our clients across the world.Today: Body Reset has helped over 4000 members get their body and energy back on track with a team across the world as we continue to innovate and refine our core programs to achieve better results faster for our members. These videos we put out for free are to help as many people as possible take the first step (or the next step) in their health journey to show up as their best without short term diets or fads.In your corner,Olly► 4 Ways I Can HelpWork With Us Directly: https://bodyreset.online/Free Facebook Group: https://www.facebook.com/groups/624778944323289YouTube: https://www.youtube.com/c/OllyWoodMPInstagram: https://www.instagram.com/ollywoodnz/

"There are different approaches that can be used to make sure we are on the right path for different sorts of {climate} goals." This podcast focuses on the Housing Innovation Summit this coming May 2025. We encourage our listeners and partners to share and engage with us during this conference coverage! In this conversation, Devon Tilly and co-host Dennis Steigerwalt chats with Dr. Eric Holt of the University of Denver, and Dr. Melissa Bilec of the University of Pittsburgh. They discuss the history of the HIA Summit at the University of Denver and talk about the summit's new home this spring 2025 at the University of Pittsburgh. Keep up with the Art of Construction (AOC) podcast on Instagram, Facebook, and LinkedIn! Our co-host Dennis is active in all things real estate with a specific focus on innovation in the residential development and homebuilding ecosystems. He is a ULI Residential Neighborhood Product Council member, a Professional Builder 40 under 40 recipient, and an active member of Geek Estate. In his spare time he enjoys big adventures with his wife and sons on the water and in the mountains. Dennis is the president of the Housing Innovation Alliance, a future oriented community for production homebuilding. The Housing Innovation Summit is the best place to get engaged + connected where you'll gather insights + have a voice at each turn. The 2025 Summit is co-hosted by the Mascaro Center for Sustainable Innovation at the University of Pittsburgh. We'll be at Phipps Conservatory in the Oakland neighborhood and hosting Innovation in Action tours around Pittsburgh. Dr. Melissa Bilec is a prominent voice in sustainable engineering, climate change solutions, and environmental justice. She co-directs the Mascaro Center for Sustainable Innovation, a University-wide center promoting sustainable research and education. She serves as the Special Assistant to the Provost for Sustainability. Dr. Bilec's research is dedicated to developing sustainable solutions for buildings and healthcare to tackle climate change. Her work aims to mitigate climate change and address global waste challenges by advancing circular economy principles in the built environment. At the University of Pittsburgh, Dr. Bilec has led greenhouse gas inventories since 2008 and serves on the Chancellor's Sustainability Council to guide the University's climate strategy. She has published over 150 peer-reviewed articles and secured over $20 million in funding. Her earlier work focused on community-based infrastructure projects, including transforming a century-old hot metal bridge into a pedestrian bridge. Dr. Bilec led Civil and Environmental Engineering's inaugural Inclusion, Diversity, Equity, and Access Committee and serves as the co-faculty advisor for the Pitt Society for Women Engineers.  Dr. Eric Holt is a Professor of the Practice in the Burns School of Real Estate and Construction Management at the University of Denver (DU). He teaches Construction Building Systems, Introduction to Architecture & Design Management, and Construction Estimating.  He has 30 years of experience in the construction industry. His career includes construction material sales and marketing, plan reviewer and building inspector, custom/production home project manager, and small business owner and architectural designer for new homes and remodeling projects. Eric earned his Ph.D. from Purdue University in Construction Management. He serves on the NAHB Student Chapter Advisory Board at the national level and as the DU NAHB Student Chapter Faculty Advisor. His research focuses on the housing industry around alternative building methods, workforce development, affordability, and the technology utilized in homebuilding construction. Read more about the Burns School of Real Estate at the University of Denver! Subscribe to us and leave us a review on Apple Podcasts or Spotify!

"If you don't like change, you're going to like irrelevance a lot less." Brad Leavitt is President and Founder of “A Finer Touch Construction” - a Scottsdale based luxury residential and commercial builder. AFT Construction, as known throughout the industry, is an award-winning construction firm and has been nationally published in magazines such as: Fine Home Building, Luxe Interiors and Design, and Professional Builder. Brad was awarded as an “Icon” in the AZ building industry by Sources for Design in October, 2019. He was also recognized as a 2022 Phoenix Titan 100. The Titan 100 program recognizes Phoenix's Top 100 CEO's & C-level executives. They are the area's most accomplished business leaders in their industry using criteria that includes demonstrating exceptional leadership, vision, and passion. Collectively, the Phoenix 2022 Titans have a combined total of annual revenue of $32B and employ more than 85,000 individuals.  Brad Leavitt is an energetic public speaker and ambassador for many national brands including Kohler, Louisiana Pacific, Rinnai. Pella, Subzero-Wolf, Buildertrend, Cambria, and Elkay. Brad completed a Bachelor of Science in Construction Management from BYU in 2005 and worked on notable projects around Phoenix, including the Omni Montelucia in Paradise Valley. His Podcast, “The AFT Construction Podcast”, is focused on bringing value to its listeners, no matter their industry. The topics are focused on marketing, social media, entrepreneurship, organization, building science and construction. AFT has continued to exceed industry standards and create strong client relationships based on integrity, reliability and quality. Brad is married to Ashley Leavitt. Together, they have 6 children, 5 girls and 1 boy.  Brad is active with all 6 of his children, serves in his local community, and loves all sports Mark LaLiberte is the co-founder and president of Construction Instruction. He has dedicated over 30 years to the building industry. Through his lectures, site assistance, Building Better Homes video series and his mobile App, he provides builders, architects and manufacturers with an in-depth look at the current and future state of housing. His work has earned him a Lifetime Achievement Award from the Energy and Environmental Building Alliance (EEBA), where he developed the highly acclaimed Houses that Work lecture series. The HTW Series has been delivered for over 16 years by the Ci team in 100's of North American cities. He was the 2013 Building Science co-chair for the Hanley Wood Vision 2020 project and he has provided technical assistance and a voluntary board position to the Cold Climate Housing Research Center in Fairbanks, Alaska for over 10 years. Mark also helped develop the training curriculum for the 2012 Repair Corp Project for Habitat for Humanity that provides assistance to improve existing housing for our Veterans. He works with various manufacturers to assist in developing products and services for the next phase of efficient homes. Mark is the co-creator of the Ci App and animation studio, which developed the number one mobile App in the construction industry and builds realistic state of the art contextual animations on building science concepts and technical installation practices. He is also President of Sales Instruction Inc., helping to bridge sales and marketing efforts to our industry. Working with leading industry suppliers and manufacturers, his sales training company creates a common language to drive sales and increase productivity for sales teams. His passion for educating lies in knowing how vital the building industry is.  Building healthy, safe, durable and efficient homes has an effect on the buyer, the builder, the economy and the planet. View Videos of the virtual podcast here: https://youtu.be/ywp9Lr0lWv4 AFT Construction's website: www.aftconstruction.com Listen to the AFT Construction Podcast: www.bradleavitt.com AFT Construction on Instagram @AFT_Construction AFT Construction on YouTube: https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg Construction Instruction website: https://constructioninstruction.com/team/mark-laliberte/ 

Market Proof Marketing · Ep 308: The Lag EffectIn this episode, Kevin Oakley is joined by Andrew Peek and special guest Amanda Martin, an Online Sales Coach here at DYC! Amanda gives some insight into personalization and how far an OSC should go to find an emotional connection for a lead. The team discusses “the lag effect” and the importance of marketers helping their team to understand it and their thoughts on a new Ai rollout of celebrity lookalike chat bots. Story Time (04:29)Amanda quoted Kevin during the Summit “There's never going to be enough emotional drive or urgency if they don't pink something that there's any fear of loss in.” and was inspired by it!Andrew talked with a builder whose content featured the possible objections of their townhomes instead of featuring its positives. Kevin talks about "Lag times"The News (36:15)What are Meta's AI Personas, and how do you chat with them? (https://mashable.com/article/meta-ai-personas-explained)Alexis Rivas on X: BIG news for ADUs today. (https://twitter.com/alexisxrivas/)Google's AI-powered search experience can now generate images, write drafts (https://techcrunch.com/2023/10/12/googles-ai-powered-search-experience-can-now-generate-images-write-drafts)The Q3 2023 Online Sales Benchmarks (https://www.doyouconvert.com/blog/the-q3-2023-online-sales-benchmarks/)Homebuyers Must Earn $115,000 to Afford the Typical U.S. Home. That's About $40,000 More Than the Typical American Household Earns. (https://www.redfin.com/news/homebuyer-income-afford-home-record-high/)Things We Love Things We Hate (01:01:46)Amanda is loving her role of coachingAndrew is loving his task management tool “TikTik.com”Kevin's favorite is the Pro Builder Professional Forty under 40 list! Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.Subscribe on iTunesFollow on SpotifyListen On StitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Transcript:KevinI think it's Kylie Jenner on here.AndrewOkay.KevinAs an option. Let's see.AndrewMaybe a good option Is this Mr. Beast?KevinOkay. Tom Brady.AndrewOkay.KevinI feel like Taylor Swift was supposed to be one of the options.AndrewLet me see.KevinBut there are. There's 15 and total. I think, including Alvin the alien.AndrewI like the alien. Now that I. I'll trust the alien seems trustable.KevinBob. Bob, the robot here kind of gives me vibes of short circuit, Like one of the best movies from the eighties of all time.AndrewDon't you feel bad for that robot? But you develop.KevinJohn. I mean, Johnny five is alive and you can't find him.AndrewI need to revisit this movie. I haven't seen the movie, but it's been years. It's been years, okay?KevinI mean, I would I wouldn't be surprised because you're young and. But.AndrewYoung'un, I'm an I'm in that cut off. Where? Let's see, when, like, animated movies really took off with late nineties and has before them but like Pixar was 99 I think with Toy Story I think that kind of shifts. Like what shows did you grow up as a kid? They went to Blockbuster for and it was an animated, nothing animated, at least for me.AndrewIt it's like, okay, then kid got stuck watching those for like what I playing for the kids now like, oh, I don't know. Like, did they need to watch all the James Bond movies for like the Silhouette music intro? I be like, Oh no. But I was I think we grew up with that. That was that was usual for them.KevinAmanda What was your childhood media content like?AmandaOh gosh, just some of the classics like Tom and Jerry the Road Runner, you know, like, Okay.AndrewYeah, like a weekend.AmandaLike that is classic and stuff like that. I mean, that's like gone way back.AndrewBut The Simpsons, I guess The Simpsons were on there. I mean, I grew up I remember memories of like Seinfeld was on all the time, like all the time. Seinfeld is like Seinfeld. Frasier is like the same order and just knew what it was be on.KevinApparently, there's a new Frasier show.AndrewOh, you can't because there's no family anyway. Oh, man, It's probably not the same.KevinWe should. We should go and start the show.AndrewYou should. Let's do that.KevinWelcome to episode 308. I'm Kevin Oakley. And with me today is Andrew Peek and Amanda martin.AmandaNo, no.KevinAnd Amanda claims she's never been on the podcast before. I don't know how it's possible.AmandaI don't either. But here we are.AndrewI cannot believe that. But Amanda, you would know, like, if we're out here before. So, yeah, that's right. Got to believe.KevinYou. It's your truth. How long have you been on the team now?AmandaOh, man. About four and a half years. Right at it? Yeah. Yes. That's crazy.AndrewI. I don't believe that The.KevinReason that my memory and this might have just been like a teen call that we were on, but I just remember giving you a semi hard time. But it must have just been like sea questions when you first joined anyway. Yeah, sorry. We should. We should have had you on the table. Everyone watch. What do you do here?KevinYeah. TV For those who may not know.AmandaI'm an online field coach with Jen and Jesse and I help you know, everything with online sales, coaching, new offseason and lifting with these and ramping them up for success, helping with onboarding all the good things. I love it. It's so great.KevinHelping out with Online Sales Academy. Oh yeah. Leading sessions at the at the Do you convert online sales and marketing summit doing all the things so that's why I just.AmandaKind of things Love it.KevinWell, now, sorry, Jen, you're just going to have to come on once every quarter or six months because Jesse and Amanda are.AndrewTaking over.KevinTaking this.AndrewBy. I feel like you're like an O.G., because when I started way back in the day with with the convert you were with, I believe, at Royal Oaks Home.AmandaYes. Yes.AndrewWay back in the day, y'all had amazing videos because I feel like the accents and everything are just so, so different. But also, like, you worked amazingly together. Yeah, that's. That's going way back. So, you know, it.AmandaIs way back. And you sort of.AndrewYears.AmandaYou would like, made us for us like late, late at night and they would just magically be ready the next day or.AndrewDefinitely.AmandaKevin America. Okay.AndrewThat was but yeah yeah. Those fun times. So we go way back. This is, this is good.KevinOkay, so, Amanda, story time, no pressure. First story time in four years. Yeah, I'm one of the best on the team. What do you got for us?AmandaWell, I do have a story for you and question for you. Kevin, Did you know that I quoted you in my session at the summit? Oh, no, no.KevinYou didn't go to the cloud, first of all. But only if my my head is not on the image. Like, there's just something.AmandaOkay, Images.KevinJust like, what.AmandaWas it.KevinAbout pancakes or was it actually about someone else's?AmandaI shouldn't have done pancakes. I would have been good. No, no, it wasn't, though. It just really stood out for me. And one of your Pulse episodes. I even read blog about it, so I don't know if you know you're famous. Yeah.KevinThat's a good hint.AmandaYeah, You said, Kevin, that there's never going to be enough emotional drive or urgency. If they don't pick something that there's any fear of loss, then. So that really just inspired me to talk about the like thing. One part about this, though, at the summit, my session was all about the power of personalization and part of it you talked about selecting one and I used your quote and I related that to when I got our second cat there.AmandaAnyway, that was fun. So that was my that was my story I quoted, you know?KevinOkay, now I have questions for you. Yeah.AmandaOkay. So let's here.KevinI think the perception, maybe misconception about online sales is that getting to one doesn't really matter because you're just kind of giving them general information and you want to get them as quickly as possible to the on site team. So talk to me about when when is it necessary to apply personalization. Can you get go too far in that attempt?KevinIs it is it even possible to to go too deep in personalization, do you think so?AmandaI think I think you do have to it. Well, I'm first of all, because, you know, you have to you have to learn enough about them to be able to recommend something for them. So if you don't if you don't take the time to fully qualify them and learn their story, you can't select one. But if you've done your job, then you should be able to select one, right?AmandaSo I think you have to do that.KevinDo you mean I am assuming, but I want to clarify. You're talking about community. You don't necessarily have to get them down to a particular hall. No, but you got to find something to.AmandaTo find something. Yes. Yes. They are emotionally invested in something that's going to be a good fit for them based on what they're looking for. But yeah, community is great. Sometimes you'll get down to a floor plan and if that's, you know, a big must have for them.KevinOr you're on your lot builder and there's nothing else to.AmandaOf course Yeah, yeah, yeah, yeah. You can't you can take it a little bit too far I guess if you, you know, qualify them out of thing if they don't want to get too far. But definitely a good idea to learn their story and select on and to become emotionally invested in it. So yeah. Yeah. I love your.AndrewLast makes sense.KevinThe last qualifying or and I'm just an insanely curious person so.AmandaI love it.KevinWhen you were just talking about that, it made it feel like it's okay for the online sales person to have an opinion on what's best for the customer based on what you learn about them, which I'm maybe if listening is like, Well, duh. But again, I know, I know sales managers and onsite salespeople who are like, Oh, online salesperson is just supposed to absorb and direct the customer on whatever it is they already came in on.KevinAnd I think to me that connects to this is an older number. I don't I actually don't know where we are currently, but I remember doing analysis of Heartland of about one third of the people who came in as a lead for one community ended up becoming an appointment for a different community after verification and personalization was made.AmandaSo of that. Yeah. So the leads, they don't know everything that you have to offer and that's why the OSD is there to really be able to give that easy button. And that's also why it's great to have signage numbers go to that. With me though, like a story, you know, I had someone going out that was driving out path.AmandaThe community they call, they were interested in that, but it completely did not fit what they were looking for at all. And I was able to reroute them to a different community that was a great fit. So, you know, just because they have to show up somewhere that you think they're interested in something doesn't mean that that's the best fit for them.AmandaAnd you're able to provide them with that knowledge because you know all the products, you know. So it's all about uncovering what they're looking for and giving them that easy button and directing them to the right place. So.KevinMM Yeah. The place that people are headed with over the automated systems, we're saying, well if Amanda asks for information about Happy Acres, this is easy. I just load up information about Happy Acres and I send it to her in little bursts over multiple different channels. And and I think that's dangerous because, again, just the reason that someone reaches out is not a clear connection to what it is they ultimately will purchase or even what they're most interested in.KevinYeah. So I think I think that's interesting thought, too, is that at the end of the day, no matter what else is checked off in the CRM, no matter what pages said they came from there. A prospect for a home above and beyond any particular community or floorplan. It's not that it can't inform or shouldn't inform.AmandaMhm.KevinBut you can't just say oh well they asked for Happy Acres, I will schedule you an appointment via text in 30 seconds at Happy Acres because I can, I can make that happen.AmandaYeah. That's exactly right. That's why I exists.AndrewRight. I just, I can't imagine any automated solution I could build like the emotional momentum to then that increases the appointment kept ratio. That increases like it just gets you along the funnel quicker. Like imagine you hear Amanda close your eyes and Amanda's like, you call. It's like, you know, I think that communities like selected, that might be good for you but we have this other one and then you and your great voice, you're talking, talking and you're like, Yeah, yeah, yeah, let's go, let's go.AndrewI want that versus reading something on the screen. And it's a robot and that has no emotional like it doesn't create any emotion within Yeah.KevinI mean any attempt at fake emotion oftentimes comes off worse than no emotion. Honestly.AndrewHappy, awkward, like this. Yeah.KevinYou I don't know what story you would both use as my example. For me, it's typically like Home Depot or Lowe's.AndrewI like Home Depot. Don't like Lowe's.KevinThe same Lowe's I only looking for their they have seem to have a better power tool selection generally than Home Depot does or a larger one. But other than that, I agree with Abraham. Yeah, but you know, when someone offers you assistance, you have kind of this built in thing of I mean, I really do want as is internal talk now.KevinKevin Internal talk, Yeah. I definitely want assistance finding this one size particular special fastener that I need to replace on something in my home. And all I have is the broken one and I have to go line up the right side. And this is obviously a real world example that have a salad go. But someone's like, Hey, can I help you?KevinAnd everything inside of you is like, Yes, I want help, but I really doubt you're going to be able to offer the help that I need or just be an expert that I need versus just taking up my time. Like we've all had those experiences where someone's like, Oh yeah, I'll try to help you, and then they lead you to like the plumbing section.KevinYou're like, No, but like even I know that fasteners are aisle five, so that's where we should go. And so I think there's always this thing that online salespeople and salespeople and even marketers with some of our messaging has to get through is like the relief that you have as a consumer. When you finally talk to an expert, it truly is just the feeling of exhaling.KevinIt's like, Oh, okay, Amanda knows her stuff. And that's what I'm saying. It's this fine line between overconfidence, oversimplification. You want this, therefore you go there as soon as you can become an actual expert and the consumer trust that everything changes, no matter what the emotional state of either party is beforehand. It's like, okay, okay, I could totally be convinced that I don't even need the fastener.KevinI thought I came in with that as a replacement. Maybe there's something better, but that person's first can have to prove to me that they're not just making stuff up.AmandaAnd they also have to understand your story. What you're going to use it for on the right. How can they make that recommendation?KevinYeah.AmandaMm hmm.KevinYeah. So it's this weird. It's the same thing talking about interest rates right now. You know, interest rates at 8%. I don't know if that's I think we've talked about that enough on other places. We're not going to talk about that in this news. But interest rates, mortgage rates going to 8%. There's a whole bunch people saying don't talk about interest rates.KevinIt's not a big deal, just end. And it's kind of like, well, if everyone knows it, I, I don't think you can completely avoid it.AndrewYeah. Yeah. You're crazy not talking about it.AmandaMm hmm.KevinLike not talking about it or having at least some planned responses for the, like, common objection or statement. Because, again, as a consumer, I would feel it's my job to to be a good customer and to protect myself in this engagement, I would have to be like, you know, we're just a little bit concerned with how high interest rates are right now.KevinYeah, if a customer didn't say that, that would be weird, unless they just know they're paying cash. It's the same the same thing as again, you go to a retail store, do you need any help? The default reaction to protect yourself is no, I'm just looking. It's just what our job is as consumers. That's great.AndrewAndrew Yeah, I had one. I think I'm to shift that over to favorite things. I had him because like literally right before we started, I'm like, I just use this in the example of why I like this piece of software, so I'll save it for favorite things as it's more appropriate. Okay. Townhomes. I love townhomes. They're my favorite.KevinThey're that's I don't is that is that true?AndrewThat's not true. That's not true. I'm not true at all. Because I think that's like my first if I had to be like, what did I first learn coming to to do? I see. And like, I was like, Kevin, why are townhomes always like the issue? Like it was almost like a bat in my head. Like, all right, about this is about a townhome for something struggling and like 2017, 2018 it was townhomes, but two weeks ago, two weeks to three weeks ago, I had to call the builder and is about a townhome product and I was looking through their photos.AndrewIt's a coming soon. The price is really nice. You're like, really that price like, but it's a little farther out. So there's all these challenges with it. And at the end of the call it really didn't go the direction I thought it would, but we really uncover that a lot of their content highlighted the objectives as and they like made the objectives valid against townhomes.AndrewLike unintentional.KevinYou mean objective objections? Objectives.AndrewOkay, This my back. The objections? Yeah. The objections were they were like featuring the objections. Like what do you hate about townhomes? They didn't because their photography is so standardized that the way they photograph townhomes is the way they photographed single family homes. There is no intentionality as far as like, okay, cool, this is a I only how the product here, maybe it's 25 feet wide.AndrewMaybe. I mean, our home is sprint. It's 30 feet. We're on a foot, 40 foot lot. So we're at a 30 foot home.KevinIt's pretty decent for them.AndrewSo it's 20, 25, eight. But all the photography, the angles were not featuring like depth. And so in town, home is more like, what do you hate about it? Or why would you not choose this townhome? They're small and cramped. Okay, so the photography should feature mostly images that feature like the length of the home, right? That's going to be it.KevinYou don't have to document the entire crime scene.AndrewCorrect. Like, let's make sure it is showing like it feels big and spacious. What he also not like phantom asylum's privacy. These include a fence in the backyard that are like it cuts off the backyard where I think it's like a 12 foot fence. You could barely see it. And the photos, as far as like separating you, your back patio from the neighbors, you could barely see it.AndrewSo I'm like, hey, if they feature at every it's like they only needed these big shots of the whole building. This I think there were six units per person, per little per building. And so I saw all six. So like me and Alex, really small, it didn't focus in on like, hey, here's like the living area of your outdoor living area and it says example after example after example, in the order of the images, I'm like, if you showed number three versus number one, you might be able to hook them and create like we talked about with Amanda, like enough emotional excitement, like, oh, you know, that actually does look more spacious.AndrewAnd I'd expect and then you tie in to the fact that like more for all rural area where this townhome project is being built, I think there's as you go farther away from like downtown, there's an expectation of land and space. So a townhome close to downtown to like that's perfect for me. You put that 25 miles outside a city center.AndrewPeople were like, I could get a double wide on 45 acres for 250. Okay, And you're trying to give me 3000 square feet of yard space if that even. Yeah. And why would I do that? Like so your everything they did was the opposite content wise and like, Oh that's really interesting. I've never looked at photos of townhomes.KevinSo instead of I guess I want to clarify that like his clarify and what instead of instead of knowing that those are the objections, is your point and then creating content that speaks to them as No, that's not really a valid objection. You just have a misperception about townhomes are are different. You're saying all of the content just affirmed the likely objections?KevinYes, It didn't because didn't always talk about Smucker's is one of my favorite Smucker's. But the name like Smucker's, it has to be good. It's they know the objection would have been when that first became a brand. This is a weird sounding company. It sounds like just smacking saying I mean, it's just bizarre.AndrewIt is.KevinSo there's there's definitely a technique or approach of saying, I know what the objection is going to be. I'm going to hit it head on with answers or solutions or or different viewpoints. You're just saying that was the big miss.AndrewIs big mistake. Yet it made it made you go like, well, this is why I don't like townhomes. It's what I gathered from it. And it's like this builder. They're very process driven. Everything standardize. You've got to recognize their photos with even at least I can without their name on it. So but they're all great. Like they're they're doing an amazing job.AndrewBut the townhomes are photographed the same way as a single families. The buildings are the same way. And I think that's like the not the issue, but it's like, oh, they could probably like I'm like in one here. There's it's a three, three floors and there's four units in the building. And you go like, well, we're I park like it never feels like where's my home within this.AndrewAnd I think they should like just focus on the unit versus the entire building. As far as the big exterior, they only the kitchens and it's like, well, this kitchen's actually pretty spacious, but the way they took the photo, you can't see all of the kitchen and the shape. And so it looks like there's one countertop to cut something on.AndrewAnd then once something like cooking, you're like, This looks miserable to cook in, it's tiny. And so they should have just had different angles on it. And you keep going to go and you're like, Oh, everything I do, it makes us feel like it's a small, cramped townhome they really don't want to live in. But you'll have to settle for versus like, Oh, it actually looks like a nice place to live.AndrewLike there's ten foot ceilings, you have your private outdoor space on there. And so it could be, I guess if you're struggling with townhomes, which is probably everybody, if you have townhomes, maybe like I look at it in that context, like am I reinforcing why people don't actually prefer townhomes first? For the most part if they're not actually like downtown or a walkable location?AndrewYeah, so we'll see if there's new content. Yeah, that.KevinAnd this is true for every community. Page One of my pet peeves is certainly community pages, where 95% of the images and the photo gallery for the community page are the model home. Yeah, I'm like, Oh, that's not the community, but it's even more so true in multifamily scenarios, settings where if you just had photos of the model versus the community, the walkability, the amenities and again, the area around it is the amenities.KevinThat's, that's why even in.AndrewI agree.KevinMarkets like you know, the broader metro area around Washington D.C. I think we still can be on a on a metro line and that is an important amenity of the community, even if it's not in the community and it's ten blocks down the street, it's still. So that just is even more critical. That's your pick because, I mean, that's just by default.KevinThat's why people are choosing multifamily, mostly because of affordability. And builders choose multifamily primarily because, I mean, this is what I heard my entire career, pretty much as I especially pre and VR, when when you're a smaller or even a large private builder and you're just trying to find opportunities on the landside piece of land as identified, I think it's going to go one way and then, you know, eight hour in two, it's like, you know, this isn't going to work as single family.KevinWe're going to have to turn it into multifamily. Yeah, very rarely for for a builder that's focused on the suburbs, do you do you target let's go find more multifamily product. There are those who do it and you know that. And that's why the people who do multifamily exclusively, just like builders do on your lot exclusively, are typically way better on your lot.KevinIf if 90% of a builder's portfolio single family and they just kind of sort of do multifamily again that's the other reason why that can be a challenge.AndrewDo you think multifamily is going to increase? I want to say substantially, but what does that word even mean? Is that five, ten, 20, 30, 40%, Do you think it's going to have a larger increase? And do you think builders will have more multifamily products the next five years from now compared to, say, ten years ago due to affordability and maintaining the margins they want to maintain?AndrewI mean, I would thinks and this my like dumb assumption is like, well, that kind of makes sense if if they.KevinI think the reason that my answer is yes is because land prices again are the main drivers. Yeah. And those don't seem to be improving like land prices and also becoming more affordable anytime soon, even in in even in an economic downturn. So yeah, but I guess my the reason it's making me hesitate is single family for rent and even just really dense single family is all know I was just in a home yesterday and it's a single family community that was built 15 years ago and the homes are traditional, single family homes.KevinIt's not a zero lot line community, if you're familiar with that terminology. There are a lot lines, but the houses can't be more than eight feet apart. And in where I'm from, that's kind of strange, especially for homes that are probably selling in the $500,000 range.AndrewYeah, And it.KevinIs like this is close.AndrewI mean, that's us. We're we're ten feet apart, you know, five feet and inside. So we're we're cozy with our neighbors. And you could probably. Yeah, that might have been the minimum we could do with our air. But the older homes, like older homes right there across the street, like out the back yard there on Thursday, 50 to 70 foot lots.AndrewAnd so they have quite a bit of room between between them. But we're twice the size square footage. So they made it work. I mean, they sold or they sold in a heartbeat, the smaller, much smaller lot sizes.KevinWell, yeah, my story is about lag times, which that's one of those terms that I just didn't hear a lot about or really fully understand until about 10 to 12 years ago. So, I mean, like eight years into my career in homebuilding and then I was like, okay, I'm understanding. But one of the reasons why homebuilding is so hard of an industry is the amount of time that passes between something changing and the result of that change.KevinA real clear example of this is back to land. Builders have to be looking 3 to 5 years out and saying, Where do I want my communities to be in 3 to 5 years? The physical location to figure out, is this the right price I should pay for this land? Will people want to live here in five years?KevinWhat price with what products and that they're tossing the dirt five years into the future in California longer. And so this lag effect is also what we're experiencing right now with interest rates and its impact on the economy. So everyone freaked out, Oh, my gosh, interest rates changed and it's going to be a disaster. Turns out the disaster hasn't happened yet.KevinPeople are still employed. You know, wages going up for the most part, people still buying homes. And it's because interest rates short term interest rates, which is what the Federal Reserve changes, that typically takes 24, I think 36 months before the impact of wherever the rate was changed. You has a fact because that's how long companies are borrowing from the bank at a particular loan and it doesn't have to be renewed for five years.KevinAnd so they're halfway through that at the rates change. And it doesn't really matter which one of the reasons the big tech companies right now are still firing on all cylinders is they've got $1,000,000,000 or I think in Apple's case, like 20 some billion dollars in cash. And so they're like cool interest rates are higher. We don't need your stupid interest rate bank.KevinYou just keep it. We've got cash. So lag as a term is just you know the delay from making a change to seeing its impact and it's real. They're all over the place in the world, but especially in our industry. And one of the things that I had a conversation with this week with one of our builder partners was a particular struggling neighborhood that we with with them and their team have been, I'd say, squirreling away like a squirrel, attacking a bird feeder, trying everything we can to try to make things work.KevinAnd not really a shock. This is one of the things we talked about. It seems like actually I'm going to give full context here. The the head of of sales and marketing made the comment said, you know, my my father made the comment that every time you all seem to focus on a community, things get better. And the joke is like you kind of like insinuate like, can't you just do that all the time for all of them, which, you know, as a, as the marketer perspective is like, can you just make sure the product and pricing is better so that things just work more often and they don't need to, you know, But that'sKevinthat's the healthy tension in the business. So things get better. But what's interesting is one of the takeaways was that the the getting better was related to the most recent thing. So this weekend, this past week, the number of appointments like tripled or quadrupled to the community. And the connection was what must have been the thing we changed on Friday or Thursday.KevinI was like, well, we can't. We can't say that. We really can't because for the prior 30 days we had taken the average amount of traffic to that community from like 1000 visitors a month to 14,000.AndrewIt's a few.KevinAnd and the concern was, hey, the the lead in appointment volume isn't correlating to that immediately. So we're not sure if these folks are the highest quality folks. So let's actually change some of the messaging adjust spend which the spend was already very, very healthy obviously to get to that level. And then it was like that must be the change that made the difference.KevinAnd I was like, What is your average time between website visit to lead, which most people would have a hard time calculating anyway? In this case, the builder actually has. I don't want to go into that right now because it's somewhat proprietary both to us and them, but they have another way of telling some of that cycle time.KevinBut as an example, one of the other builders you work with just told us yesterday they did their latest analysis from lead to contract, which everyone in this, listen should be able to calculate. Their average cycle time right now is 150 days, 150 days from getting the lead to getting a signed contract. There are reasons why and the type of builder they are that that would be longer.KevinBut the point is that is elongating, the lag is getting wider. And so just imagine if you're that builder and you get 300 leads in a month where you typically would get 100 and everyone gets excited and then you don't get sales for I don't even know what that is for five months.AndrewYeah.KevinSo 100 days.AndrewFive months.KevinYeah. So there's, there's, there's potentially four months where everyone's like those leads were all crap. They weren't worth it. What's going on? It's just really hard. If you don't understand the lags that are in the business to make the dots. So one of the things we talked about to try to bring some practical application here besides just understanding the concept and trying to figure out what your lags are in your business is privacy changes make all this really tough.KevinNow their CRM system does a better job than most at identifying source and medium, but it's still not obviously going to be perfect. We know that in time. It's a particular campaign can be even harder. One of the best good old fashioned ways to do this is just have actual start and stop definitions. So there's two ways to kind of do this good enough, I would say.KevinOne is it'll be really scary because this community just took off. But if you turned off all the extra advertising like cold turkey it on a day and then watch the lag from when you cold turkey to it to when does that appointment volume taper off. If it correlates like if if there's correlation there, then you can at least take some of that.KevinAnd now you could do that for individual channels. Like if you're concerned that the meta traffic or the Google traffic isn't good, you could just cold turkey one. But again, you're going to have to watch the lag. It's not going to be what happens tomorrow or next week. But this this idea of stopping, I'm actually trying to resurface as a really important concept.KevinYou know, we talk about sprints like do a two or three week sprint of of spend or change in strategy, then stop and see what happens. And I feel like right now the impetus for most people is just keep piling on, Just keep doing more.AndrewMm hmm.KevinAnd there's a couple of problems with that. One, you're not even really analyzing. You're just like more and more and more and more and more. And you don't have that. You can't you can't really tell. Like if you've if you've done ten experiments on one neighborhood and then things get better, you don't know.AndrewYou're stuck doing those ten forever. Yeah, maybe only two, right? I mean if you, if you get for ten. Yeah. You don't, you don't have answers.KevinYeah. I just that, that is actually for people who aren't trained marketers, you're going to have to help them understand the lag effect and the I didn't even know really that I was doing this. But but one of the in terms of the lag concept, but I used to tell my salespeople all the time at Hartland, if you tell me the last week of the month that you're freaking out and you're not, you're falling behind or you're not going to hit your sales plan, I can't help you.KevinI didn't frame it in the sense of the lag, but I just said it's too late because it's going to take me 2 to 3 weeks to create the traffic, to then have that interest develop for them to then reach out to get scheduled in for an appointment. It's not going to happen in a week. The only the only prayer we have of turning people that quickly is basically email and the phone texting or calling, and that's for someone already in the database.AndrewI feel like this really makes the case to be much more proactive and like the marketer, we should all be like, That's kind of obvious. Everyone should be more proactive.KevinNo, you're absolutely.AndrewBut they have thresholds of traffic that you monitor per community. So you're ahead of the salesperson who's on the last weekend of the month. They're stressed about their quota on the 23rd. They're like, Oh shoot, I need two more sales this weekend on the 27th, 28th of October. But if you already knew traffic was low on the ninth because you're like projecting it based on what you're seeing in analytics, like I need to bump that, traffic it up somehow and that could prevent things from from escalating to that situation.AndrewBut you need the threshold. So you need to figure out like, well, what's my number? What are the numbers for? It's gray and I don't really have to do anything before someone talks to me about it.KevinAnd before you set those thresholds, you better be doing your coffee and analytics time to be able to understand the patterns, because if you just create random defined thresholds.AndrewYeah.KevinThat's also just going to cause tail chasing. It's like because we already see this happening where people mishear our statement of a thousand units of traffic per community to get 1 to 2 sales from that neighborhood. And they think every neighborhood has to have 1000. But you can absolutely sell four homes off of 300 website visitors. That's allowed and does happen.KevinSo you have to be spending that time to really know where those things are, are going to be set. But that's where a lot of people get caught off guard. Last year at this time was they felt so comfortable with the backlog or the sales volume of of spring and summer that even though the numbers were all going down and we were we were saying on this podcast, other places like, hey, things are 1,000% slowing and slowing pretty quickly because people weren't looking at those leading indicators of traffic because everyone was so overwhelmed with the amount of activity that had been going on for the last two years.KevinMost builders really didn't even realize it was happening until like late summer, early fall. And then they started to freak out.AndrewTo like proactive thresholds. All right.KevinOn to the news. First up from Mashable.com, Metta has some new AI personalities and they are super cool people. That's intentionally bad grammar, but we've got people who look like Jenner's and Paris Hilton. Oh, is this a Snoop dog? I did not realize I was Snoop Dogg.AndrewSnoop. I don't know who the bottom four are on the right side. I don't know whether or not they seem like great people.KevinYeah, they're not all celebrities, but I think somebody for everybody and I think about half of them are the celebrity chat bots are live and they're weird is the subheadline from the article and this is my last intro. And then I'll let you guys share. Which do you think? But they're weird that from the article yet another chat bot with a celeb twist.KevinThat's right. And more chat bots baby. We were promised flying cars and hoverboards and instead we get to talk to bots that can just barely hold a conversation akin to your single worst interaction at a cocktail party. But it looks like a famous person. What do we think here?AndrewThis is Amanda you go.AmandaFrom for the Oh.AndrewYeah. Okay.AmandaGot creeped out by the fact.AndrewIt's it's depressing. It reminds me of the movie. And if you have time this weekend, you should watch it and you'll understand the reference. The movie is called Her H.E.R. Just heard her from 2013. He falls in love with the guy. This guy?AmandaOh, no.AndrewIt's super bizarre. It's very uncomfortable. All you're like, Is this really insane what's happening here? But it's won some awards. But it's it's it's definitely in the, like, eccentric, weird movie category. But it's this. But this. He falls in love with Scarlett Johansson, who is the voice actor, who is the A.I.. So, again, that's that's reasonable. So maybe meta onto something.AndrewLet's try to use celebrities as who you're interacting with, but still read it. You're like, this is okay.KevinSo the short answer from the online sales world who, you know, we love anything that would potentially allow us to connect with more people. This doesn't hit the market. We an agreement. Yeah, this is the agreement where you know okay so I think the interesting question is, is what led them down this path also wrong? Here's what I mean by that.KevinI watch my wife in particular and she follows influencers and I just you know, everyone knows how I feel about the word and the thing and whether we are. Do you convert to influencers or not. All the all that stuff. But let's say there is a workout influencer or last night I'm watching her use flip through her stories and she's like, Oh, I love this person.KevinAnd it's just very clearly an ad for some hair serum. And she's like, Oh, I love this. She's so great. I'm like, It says by now. And she's talking strangely high energy and how much she loves this product. And I go, Of course, she says she loves the product because she's selling you the product, she's making money and she's like, Well, but she designed it.KevinShe made it like that makes even more weird because she's talking about how much she loves this product that clearly the IKEA effect, right? I made this. It must be the best thing ever because it has my name like I did it and yet it doesn't matter. She's just enamored with it. So And every once in a while I see her actually comment or talk to these people who have hundreds of thousands of followers.KevinAnd it it gives her this weird high, I think of like I just interacted with an influencer, I guess somewhat akin to, you know, if Rich Barton or somebody on on Twitter X likes a tweet. But that's like in that scenario for me. I don't expect it and I don't it's their reaction to it, not me just talking or adding them.KevinThat is the exciting part. It's just like, oh, they, they, they read it, responded. There's this weird thing, I think that younger generations are like, I just like my kids just would love the idea of interacting with Mr. Beast in the smallest way possible. So I think there's something there that is directionally right. But they they've missed the mark badly.AndrewBut I think they missed because there's no brand assigned to these people for her to be like, okay, the Kardashians have a brand and that's why people want to associate with them. That's why they buy their products. Mark at the summit, I forgot his last name. Mark from a thousand. What? You buy that apparel because it makes you feel part of the club or makes you feel a certain way.AndrewSo like who we follow also I think makes us feel a certain way or we get whatever emotion out of following that person, interacting with them, or just interacting even just engaging with our social media. And as for Metta, it's like I feel like they're trying to piggyback that experience of like, Oh, I'm interacting with this feels like Tom Brady.AndrewIt talks like Tom Brady or like, This isn't Tom Brady. Tom's on a yacht in Miami doing whatever the heck he wants. He's not this isn't a bot. So like, it's like, of course this is fake. It feels like you're like tricking me, like I'm like a child or something like. And, like, that's that's not the real Elsa at Disney World.AndrewLike, I know that's not her.AmandaRight?AndrewBut they do like. The four year old, the three year old, the five year old. Like they're like, That's Elsa. Oh, my gosh, This is amazing. So, like, they're trying to trick us, like we're like children or something. Something like that. That's why I think the cringes. Yeah, it's, it's, it's obviously fake like. And it feels Grinchy. It's a long way to get that point, I think.KevinYeah. The first message is not not having the real name. So it shows Mr. B's likeness, but his name is Zach. It's almost like right from the get go, you're looking at a fake coach purse that you know is fake and everyone else will know is fake because it doesn't even say coach. But everything about it looks like a coach.KevinPurses like once. Scott you're missing the whole better feel of the essence of the brand, right? If it was a if it's a knock off and no one knows is a knockoff, then you know that that's one thing. But this is a clear knockoff.AndrewAnd yeah.KevinIt, yeah, it just doesn't look that good. But I do think there's something to wanting to interact with these, these people that we know or feeling like there's interaction, but it's just not even close to the, to the mark it's fun.AndrewSomeone's probably going to come up with a something very similar and they'll use like deepfake technology. And so you could like video chat with Tom Brady and it's just people, thousands of people in a call center that then they could use their face and then they'll just like use Deepfake to be like, Oh, I'm actually talking to Tom Brady.AndrewCool. Like, what are you doing it with? So they take his voice and that seems more like a fun experience. It's a waste of time and it's not chat bot, but it's like, look, I talk to Tom Brady but it's not Tom Brady.KevinI mean, there are Elvis impersonators and not all of them look like Elvis. Maybe we're completely wrong.AndrewThat's true. We'll find out. That might be gone in a year. All right.KevinNext up, there is an actual article, but we're linking to a Twitter, a tweet on X. Well, I've finally crossed the chasm. I call Matamata pretty consistently, but I am having a hard time with X. I agree. A gentleman named Alexis who said big news for ADD used today, accessible dwelling, accessory dwelling units. These are essentially small homes connected or not connected, but in the yard or somehow on property.KevinThat's for another primary residence have now been able. The FHA policy now allows 82 rental income to qualify for mortgages, further cementing their role in the housing market. And in places like California, you know, if you can rent out your ADU for 3500 bucks a month and that counts, as you know, rental income, that's a big deal.AmandaYeah, that's really neat.AndrewYeah, that's neat.AmandaI actually talked about this on my coaching call today. Like, because, you know, like people are running into this of a high interest rates affordability like it's not it's a condition now that you know just an objection it's the conditions that like how could you overcome that and I thought this was like possibly thinking out of the box like a great opportunity for builders.AmandaYou know, like they build the customers house, Maybe they can build a little tiny home to like L.A. money.KevinOr I mean, it's.AmandaActually.KevinThe construction of an 80. You can be folded in to New construction financing. So now it's like, I'm going to build both these things.AmandaYeah.KevinYeah, yeah.AndrewYeah.AmandaThat's true.KevinI think lenders really may begin offering borrowed mortgages on properties that they to use on the new policies effective immediately. Mm.AndrewYeah. So Alexis builds what appears to be areas that look really nice like they're, they like they would fit in a backyard better than a tiny home looking looking thing like they're really.KevinNice $350,000, probably tiny others.AndrewThey're pricey. My first thought I think it's neat, but I'm like, okay should someone who's buying through an FHA be a landlord? And will this like what is their rate if they have to use 82 income to qualify? Like I'm like, does that hold significantly higher risk? Because if it's ever vacant or if it's vacant for x percent two months out of the year, can I make their mortgage if they don't have that income for two months or three months or four months or something?AndrewSo you qualify for it, or maybe they've been paying rent. That's actually more than what their new mortgage would be. And they're like, Please, just let me do something. I'm not even I rent that thing out there, but my rent now is 5500 a month. I'm a finance and I'll be 4400 per month and I'm saying they'll be rental income.AndrewYeah, I like that.KevinThere's certainly be unintended consequences from this. Like one of the comments on here is I have a house with a garage that I want to convert into an 80. You, you know, well this helped me and so it might Yeah. And then and it might improve your value. It might lower the value of the primary residence if you don't no longer have a garage.KevinSo but I mean people California are super excited about this. And the one I know if it's this particular change or something else that because I think call it the state of California also passed a different law related to its use. But every individual municipality has to basically opt in or say, yes, that's allowed. And so in the markets, even where this is the would be the biggest deal because a lot of aid use already exists in California is can't qualify each individual market.KevinSo L.A., San Diego, you go service each town has to say, yes, that's allowed and that's going to take time. And it won't necessarily be applied everywhere, but super interesting. Next up from TechCrunch, Google's AI powered search experience can now generate images and write drafts. So this is kind of the only lead in here from this article. Is that the trend?KevinFor sure? You've got folks like Jackie Beatty or Openai who are trying to create brand new platforms using alarms and AI powered tools. And then the other trend is just integrate those kind of tools within the already standard platforms. An example of this is Adobe. Adobe is like, I see, I see you daily and I see you, I have to say discord, use it via discord.KevinBut what's the other Netherlands?AndrewI lose, I lose track anyway.KevinThat's what I use all the time. So it's crazy. I can't think of it, but they're like cool and nice. Try trying to like, you know, integrate artificial intelligence in images. We're just going to drop it into Photoshop Illustrator and all the tools that real creatives already use. So they don't need your other little silly thing because it's going to just be built into the platform that those experts already use.KevinSo this to me is kind of big picture. What Google is doing here is let's just integrate all this right into the core product. But what else are your thoughts on this one wager.AndrewI'm a fan. I think it's super cool. The because I think all the tools you've mentioned, they are not user friendly. Like for normal people to use.KevinHaving to learn the average just how to use discord to to use what is the premiere generative visual tool, which I can't think of the name of, is they got.AndrewTo go to Discord first. So it's like, it's annoying. Yeah, it's not accessible. And that's I think that's the way to for the fastest progress is to make it accessible to everybody where there's no login, there's no credits or whatever you have to buy to get it and make it work. I know it's expensive to run these things by Google pushing it.AndrewI'm all for that because I will. I think that will push progress on this a lot faster for the robots to take over the world. Just getting the last one or not, I'm all for it. Let's let's do it. This will help with them be easier to make PowerPoints and decks and presentations. This is what I need. Yeah.KevinAnd it's it's not everything. And they're they're doing it kind of interesting where the one example in the article and I saw a video on this as well if you do a Halloween table setting search and click images in Google where you see you'll see all the normal images and then you'll just see a box that says create something new with our generative A.I. tool.KevinAnd then you click that it will create four additional images for you out of thin air. And so it's it's not like, again, that's trying to incorporate to the to the image search you're already going to. And then it's like if you're not finding exactly what you're looking for, just make it. I think it's I think a smart also, by the way, when you try some terms, that box does not appear.KevinAnd my other thought is, is there some initial scrub there that goes? Is there enough images that we believe would it be highly correlated to this? Then we don't even need to show this generative AI option because there's already.AndrewLike.Kevin10,000 really good options. It might only be appearing in less, less popular searches.AndrewYeah, let's play with that. That's fun.KevinAll right. Next up, we've got the numbers. We've got the third quarter.AmandaWe balanced.KevinIt was benchmark data.AmandaIs this.KevinIs this like a world premiere.AmandaAnd release? Yeah. Okay. Hot out the press. I yeah. So I prepare these calculations with the benchmarks every quarter they call me the nerd over here so many ways. But but good numbers So yeah I compare it to quarter two. So benchmarks for quarter three are lead to appointment. We have 40% though, that went down just by 1%.AmandaSo kind of steady appointment to sell 19%, which is down 2% from quarter to that contribution that went up, which is really neat to see. The online sales contribution went up to 48%, whereas quarter two with 46% and quarter one with 45%. So not only increasing, which is very exciting. Yeah. One thing to point out though, is that leads they did go down by around 15% last count from quarter to quarter three.AmandaSo I'm going to pick your brain off of that. So why do you think lead counts are dropping and doesn't even matter? Or tell us what you think.KevinWhat your rivals and I both saw the same tweet from Lance, formerly of Forbes. He just started his own newsletter on housing data. Now, be a good follow or a sign up if you're if you if you like, that kind of nerdy content. But he just said, hey, basically I crunched the numbers and October is the least affordable month for housing in the last get ready 100 years.AmandaOh least affordable month and.AndrewWe have no problems with affordable.KevinWe got no issues here. Oh work. In fact I think this is this is just data that I saw about an hour ago and I don't have it still pulled up, but I believe of the National Association of Realtors just came out with updated data that showed for the I think for the first time in at least like the last flying blind here 20, 30 years, there are under 4 million transactions that are that are currently like they call it annualized transactions.KevinSo they take a data point and they say if it stayed here and was and happened over 12 months, this would be the number and it was the lowest that it had been in whatever time frame they were talking about, and it was below 4,000,003.96, I think. And so there and the other end and little piece of the puzzle, Amanda, is a lot of our builders who do highly partner with local real estate professionals like were.KevinAnd these are major markets, not like top 15 markets in the country. They're calling the top two or three agents in the market that they've had great relations with. And they're like, Hey, we've got this great thing or we've got this opportunity, We've got these homes. And the response from these these are the best of the best agents and those markets are that sounds awesome.KevinI have no. One to work with. I don't have customers.AndrewWow.KevinTo work with. You know, so 15% those aren't too bad. And the other thing is the overall slope. But what we can see as well from home builder data and other data providers is that the slope of the decline this year is nowhere near as steep as last year. So last year in this and the third and fourth quarter, it just dropped almost actually almost as severely.KevinThis is all transactions used and new, almost as severely as during the Great Recession. It wasn't starting at a higher high like that chart. You look at it, it's just like, oh my goodness, down 80%. Some ridiculous number. But the steepness of the curve is severe but pretty short. This year we didn't ever get as high as last year's highs, but the decline and the slope of the decline is more steady and slow.KevinSo take your poison. Would you rather be down 15% or I bet if you went and looked at the same data last year, third quarter, second quarter. Mm. Just My quick guess would be it'd be 35. So you know that's the thing with percentages is Yeah. The higher high probably felt great. Yeah. But the ride down probably felt worse.AmandaRight. That makes sense. Mm hmm. Yeah.KevinAnd I'm most interested in the apartment to sell ratio. I got 90%. That's what you said was.AmandaFor 19%. Now.KevinThat's still freaking awesome.AmandaI agree.AndrewDown from 21%, I think. Right?AmandaYeah.AndrewSo that's shifted.AmandaAll in 2%. Yeah. Yeah, yeah. And I love these benchmarks because, you know, it's just such a good overall image because, you know, it's all market that's large builders, small builders established online program, new programs. So it's just a really great mix to have an overall view.KevinYeah.AmandaYeah.AndrewIt's real, real data.KevinOh, hey, something just happened. I think. I think somewhere in the last hour we just crossed over officially 25000 minutes of the podcast, which does means I said yesterday so you could listen to market proof marketing Monday through Friday for 8 hours a day and still be able to listen to a fresh new episode for you for over 60 days now.KevinFor over two months now, the tools.AndrewYou will see.AmandaThem catch.AndrewYour life change. It'll be like a sitcom, like an had two kids here now. Yes. Three, seven has a new house like all these things that have happened.KevinI mean, again, the IKEA effect is real. So it might just be because we made it. But if I ran a marketing department and hired someone who was brand, I would be tempted to just mandate like, Yeah, over the next three months I'll give you three months, but you need to listen to like just have it in the background.KevinYou don't need smooth jazz, you don't need rock and roll or country. Just listen. I know it happened years ago. Just listen to it. Anyway.AndrewMy like reprogram their brain. And so if they had something wrong with the brain, maybe it fixes that. There's nothing wrong with it. Maybe there might be something wrong with it, then maybe that'll be fine. Yeah.KevinOkay. So you're going to have to make sure we do favorites because we're going to end on a depressing note on the news stories here, unfortunately. But according to Redfin.com, homebuyers must earn $115,000. That's obviously household income to afford the typical U.S. home. That's $40,000 more than the typical American household actually earns. So, okay, some of you listening are like, I mean, that's that's a lot of money, but that's not terrible.KevinBut when you put it in the context of the average household brings in $75,000, that's a problem.AndrewIt's a lot of buyers that put that were previously in the market are not in the market like they are. They cannot participate. That's a better way. They are they cannot participate in home buying those people because of that.KevinYep. And the typical years homebuyers monthly mortgage payment is 20 $866 an all time high, up 20% from a year earlier.AndrewThat's a bit of a mortgage so crazy.KevinBut you know rates are just a state of mind. Just take the rate.AndrewYou know, just stay in it like it's not permanent. I mean, you still might need 28, 66 for the average average.KevinBut yes, and I do you know, some of the folks that I see posting the stuff I like, I get it when you're speaking to people within the industry, you're you're trying to motivate, put things in context. But then there's other people who are within the industry who are clearly talking to just the average person. And you're like, I don't think you come across the way.KevinYou think you come across here.AndrewYeah, I mean.KevinIt's not if you live in the Bay Area, California, by the way, you have to earn at least $400,000. Oh.AndrewNo big deal.KevinNo big deal.AndrewNo big deal.KevinRust Belt buyers, nearly CENTCOM, Detroit home buyers only have to earn $52,000. Wow. But it's still a 19% increase from last year.AndrewYeah, that's in Detroit. You could buy some houses for like nothing because.KevinYes, if yes, like $10 if you.AndrewThere are.KevinRoom and even give it away, because that sounds interesting. There's Japanese, there's homes in Japan, they're the same way. And Spain and and other parts of Asia. You buy this home for ten bucks. But before you jump out and say, I'm going to become a real estate mogul, you have to promise. In Detroit's case, I think you have three years to bring the house up to a certain level of livability or you lose it again.AndrewSo I still don't.KevinWant people buying up a bunch of land and doing nothing with it.AndrewAmanda has it's close to Detroit, so we move to Detroit.AmandaI know, but no, but actually like 3 hours. But I have your place there. But I am close. Yes.AndrewYou don't. You have no reason to go there.AmandaYou think I'm an area of Detroit.KevinI'm a bigger fan of the west side of Michigan, generally speaking. Okay. But you didn't. You don't care about that. That's not why you're listening to the show. How does affordability get fixed? I think everyone keeps saying the way to fix affordability is just to build more. But I just want to remind everyone that there are still this problem of the price of land, and that's not helping things, and it's build more of a certain type of home which zoning and or voters will not allow.KevinSo you either have the problem, not my backyard or zoning or building a bunch of stuff in a place where no one is, which is its own challenge. So not likely to to be fine is.AndrewNot in my back.KevinEven if manufactured housing takes off like a rocket.AndrewYeah.KevinMm hmm. All right, so let's end with current favorites. Yeah. Got to be a favorite this time. Amanda What do you got?AmandaYeah, well, I. I have really been loving. A favorite is the role of coaching that I have been able to kind of step into the role full time. And it's just been really neat to see the best of clients and kind of be with them through the journey of like really establishing their program. Like Candace, that whole homes, for example, we do the builder shop and she was one of the ones that made it all the way through one of the three.AmandaAnd I was like proud coach moment and thought that just really neat to see their numbers kind of come to life when when they don't have that before and then also see them grow like as they as you spend time with them. So I've been loving that and I've also been loving the fall weather, the shift in perspective, you know, like I was like, no, I don't want summer to end, but that's the best we are.AmandaAnd the the leaves are beautiful and I'm enjoying it.AndrewSo your life change color?AmandaYeah. Without changing color. So they're so prett

Brad Leavitt is President and Founder of “A Finer Touch Construction” - a Scottsdale based luxury residential and commercial builder. AFT Construction, as known throughout the industry, is an award-winning construction firm and has been nationally published in magazines such as: Fine Home Building, Luxe Interiors and Design, and Professional Builder. Brad was awarded as an “Icon” in the AZ building industry by Sources for Design in October, 2019. He was also recognized as a 2022 Phoenix Titan 100. The Titan 100 program recognizes Phoenix's Top 100 CEO's & C-level executives. They are the area's most accomplished business leaders in their industry using criteria that includes demonstrating exceptional leadership, vision, and passion. Brad is an energetic public speaker and ambassador for many national brands. He completed a Bachelor of Science in Construction Management from BYU in 2005 and worked on notable projects around Phoenix, including the Omni Montelucia in Paradise Valley. His Podcast, “The AFT Construction Podcast”, is focused on bringing value to its listeners, no matter their industry. The topics are focused on marketing, social media, entrepreneurship, organization, building science and construction.  In this episode we discuss what Brad did to build his company from scratch to do doing large multi-million dollar projects, how to manage the fluctuating prices, and what and how you should be charging for your services. 3:36 Starting in the Business  6:10 What does it take to become a contractor  10:03 Breaking into the high end luxury market 13:59 Business challenges today 19:30 Net Zero High Performance 20:47 Cost Plus 31:36 Current developments and changes in the industry   For more from Brad and AFT: social media: @aft_construction  AFT Construction Podcast www.aftconstruction.com  

Today's Show: In this episode, we'll be talking to Brad Leavitt, President and Founder of "A Finer Touch Construction" (AFT), a Scottsdale-based luxury residential and commercial builder.

In episode 56 of the Professional Builders Secrets podcast, we're joined by Paul Rojas, Managing Partner at RCR Lawyers. Throughout this episode, Paul explains the importance of a properly defined building contract and how it can help your building company with the ever-changing costs in the industry. INSIDE EPISODE 56 YOU WILL DISCOVER How to make sure your building contract has a cost escalation clause That it is your right under the contract to suspend works if you're not getting paid Why sitting down with your lawyer at least once a year is important How the more transparency included in your contract surrounding variations can save you time, money and possible court appearances Why copying and pasting a building contract from the internet is a detriment to your business And much, much more. Listen to the full episode to uncover exactly what you need to be incorporating into your building contracts to mitigate risk and set your building company up for success. ABOUT PAUL ROJAS Quality delivery and client focus are at the forefront for Paul, Managing Partner at RCR Lawyers. Paul also heads up the Commercial Litigation practice for the firm, and is a key driver of the firm's overall development, growth and innovation. Backed by a wealth of experience, Paul can help you with any contractual disputes, trade practices and refining your building contracts. Connect with Paul: linkedin.com/in/paulrojas TIMELINE 1:41 About Paul Rojas 3:23 How to continually improve your building contracts 8:22 The consequences of leaving your risk management unchecked 9:53 How to ensure you get paid 21:27 Why talking to a lawyer early can save you time and money LINKS, RESOURCES & MORE RCR Lawyers: rcrlaw.com.au APB Website: associationofprofessionalbuilders.com APB on Instagram: instagram.com/apbbuilders/ APB on Facebook: facebook.com/associationofprofessionalbuilders APB on YouTube: youtube.com/c/associationofprofessionalbuilders Join the Professional Builders Secrets Facebook group for builders & connect with professional builders world-wide: facebook.com/groups/builderssecrets

In episode 53 of the Professional Builders Secrets podcast, we're joined by Clint Best, an Executive Business Coach with APB. Throughout this episode, Clint takes a deep dive into the mindsets of professional builders and how incorporating a growth mindset for yourself and your business can have profound benefits across the board. INSIDE EPISODE 53 YOU WILL DISCOVER The importance of mindset in a professional building company What the difference is between a growth and fixed mindset Why a growth mindset is key to running a successful business How to develop and incorporate a growth mindset into your building company; and yourself Why knowing who you want to become helps shape the trajectory of your business And much, much more. Listen to the full episode to discover how a growth mindset can transform your business and free yourself from doubt and fear. ABOUT CLINT BEST Clint was trained and certified by the world's largest business coaching team and was eventually named the Canadian Coach of the Year in 2006, before leaving to form Kaizen Business Development in 2007. He has been successfully coaching business owners in Canada and the United States for 18 years and now forms part of the Executive Business Coaching Team at APB. Connect with Clint: linkedin.com/in/clintbest TIMELINE 0:39 How mindset impacts a professional building company 3:03 The key mindset to unlock your businesses potential 15:25 Proven ways to conquer fear 23:06 Mindset habits for successful builders 34:53 How to become a realistic optimist LINKS, RESOURCES & MORE APB Website: associationofprofessionalbuilders.com APB on Instagram: instagram.com/apbbuilders/ APB on Facebook: facebook.com/associationofprofessionalbuilders APB on YouTube: youtube.com/c/associationofprofessionalbuilders Join the Professional Builders Secrets Facebook group for builders & connect with professional builders world-wide: facebook.com/groups/builderssecrets

In episode 51 of the Professional Builders Secrets podcast, we're joined by Co-founders of the Association of Professional Builders Russ Stephens and Sky Stephens, along with APB's Head Coach, Andy Skarda. Throughout this episode, the trio explain APB's 10 professional builder levels. INSIDE EPISODE 51 YOU WILL DISCOVER The definitions of APB's 10 professional builder levels Where your building company ranks The milestones you need to accomplish to progress through the levels How long it takes to become a Certified Professional Builder How to reach the ultimate goal for builders And much, much more. Listen to the full episode to uncover exactly what makes a professional and successful building company. ABOUT RUSS STEPHENS Co-founder of the Association of Professional Builders, Russ is a data analysis expert who has introduced data-driven decision making to the residential construction industry. Russ is also a proud member of the Forbes Business Development Council. Connect with Russ: linkedin.com/in/russstephens ABOUT SKY STEPHENS Co-founder of the Association of Professional Builders, Sky specialises in taking complex business strategies and converting them into actionable step-by-step guides for building company owners. Sky is also a proud member of The National Association of Women in Construction and the Top 100 Women in the broader construction sector. Connect with Sky: linkedin.com/in/skycheristephens ABOUT ANDY SKARDA Head Coach at the Association of Professional Builders, Andy specialises in helping business owners in the building industry identify and implement the skills and systems they need to be successful, without needing to go back to school. Or more importantly, without going bust. Connect with Andy: linkedin.com/in/andy-skarda-92a6875/ TIMELINE 1:46 What are the professional builder levels? 5:00 Levels 1 through to 10 27:34 Certified Professional Builder and progressing to the next level 36:43 How long does it take to work through the levels? 42:44 Where you can find these levels LINKS, RESOURCES & MORE Professional Builder Levels: associationofprofessionalbuilders.com/levels/ APB Website: associationofprofessionalbuilders.com APB on Instagram: instagram.com/apbbuilders/ APB on Facebook: facebook.com/associationofprofessionalbuilders APB on YouTube: youtube.com/c/associationofprofessionalbuilders Join the Professional Builders Secrets Facebook group for b

For the past 19 years, Matt has built an illustrious career in every sense of the word; he has not only significantly increased profits for builders (as a builder himself), but has created fulfilling and meaningful experiences for homeowners all over the country. Through his extensive knowledge of technology and builder challenges, Matt continues to pioneer sales and marketing innovations that deliver substantial results. Starting out as an on-site salesperson in 2004 to working his way up to owning his own homebuilding company. Matt has taken the reins in many high-level sales and marketing roles for homebuilding companies of all sizes and markets throughout the country and is credited for significantly improving marketing strategies, from setting up top-performing online and on-site sales teams to creating and designing award-winning websites focused on lead generation. Matt was selected to Professional Builder's Forty Under 40, and NAHB's One to Watch Award, authored “The New Home Builder's Guide to Online Sales and Marketing”. As Vice President of Group Two Advertising Matt helps builders all over the country take their sales and marketing to new levels. Most recently, Matt has started his own homebuilding company, New Home Inc, in the highly competitive Raleigh NC market.

Brad Leavitt is our guest on this episode. He is President and Founder of “A Finer Touch Construction” - a Scottsdale based luxury residential and commercial builder. AFT Construction, is known throughout the industry, as an award-winning construction firm and has been nationally published in magazines such as: Fine HomeBuilding, Luxe Interiors and Design, and Professional Builder. Show Highlights Include: How simply asking more questions turns any construction project into a collaborative effort (4:53)  The “60% Rule” for determining if you should delegate your responsibilities (6:35)  Why fearing your competitors may prevent your business from growing (11:25)  Don't be afraid to have some fun and make fun of yourself. It may just open up a world of new business opportunities (18:17)  Build new relationships and find new clients by playing basketball and golfing (21:28)  The social media secret for attracting and building a relationship with clients years before speaking to them (24:29)  How to create an army of “Silent Salesmen” who promote your construction company for free (29:26)  If you'd like to connect with Brad, you can visit his website here:  https://www.atfconstruction.com/. For more info on the next Contractors Coalition Summit visit this link: http://contractorcoalitionsummit.com/  To connect with Duane, Dave, or one of our show guests head over to https://buildernuggets.com and join our active community of like-minded builders and remodelers.

In this episode, Jeff, Jeff, and David discuss: David's journey in home building and his God focused service.Restructuring your business to restructure your time.Local service then expanding beyond your community.Giving with your heart and your head.  Key Takeaways: While many people are generous with their money and resources, many do not leverage their time.Everything we have was given by God. How you choose to use that to serve determines more than how much you make.When you combine giving time with giving money, you make much more of a difference than just writing a check.You will find joy if you use your God given skills in your philanthropy.  "The business moved from being me focused, to being other focused. When I became other focused, great things happened. It shouldn't be a surprise to anybody but when you take good care of people, they'll take good care of your customers, and everything seems to work out." —  David Weekley About David Weekley: David M. Weekley, Chairman of David Weekley Homes, began his home building company at the age of 23. Since 1976, he has been recognized twice by Inc. Magazine as having one of America's 500 Fastest Growing Companies; in 1986 he was the National Association of Homebuilders' Builder of the Year; in 1989 he was named Houston Entrepreneur of the Year by Inc; and in 2018, for his distinguished business accomplishments and continued contributions to our community, David was inducted into the Texas Business Hall of Fame.David Weekley Homes was also named National Builder of the Year by Professional Builder magazine for its second time in 2013. David Weekley Homes was named a Customer Service Champion and has ranked highest in Customer Satisfaction among new home builders in multiple markets, according to J.D. Power and Associates.  David Weekley is an avid student of the most progressive management methodologies, where people are the primary focus of the organization. The company has been named to FORTUNE magazine's “100 Best Companies to Work For®” list 15 times. David Weekley Homes has earned multiple honors in the areas of product design, marketing and management, and closed nearly $2.8 billion worth of new homes in 19 different cities in 2021. As a community leader, David has served on the Vestry at Palmer Memorial Church and is Past Chairman and Executive Committee Member of the Sam Houston Area Council of Boy Scouts, Past President of the Houston Chapter of the Young Presidents' Organization, Past President of the Greater Houston Builder's Association, former Chairman and Board Member of Metro Houston Young Life, former Chair of the Greater Houston Community Foundation, Trustee Emeritus for Kinkaid School and Chairman of Kinkaid's $42,000,000 Capital and Endowment Campaign.David holds degrees in Economics and Geology from San Antonio's Trinity University. He and his wife, Bonnie, have been married for more than 45 years and have three children and eight grandchildren. Connect with David Weekley:Website: https://dwff.org/ &  https://www.davidweekleyhomes.com/Email: dweekley@dwhomes.comYouTube: https://www.youtube.com/user/davidweekleyhomesLinkedIn: https://www.linkedin.com/company/david-weekley-homes/Twitter: https://twitter.com/davidweekley/Instagram: https://www.instagram.com/davidweekleyhomes/Facebook: https://www.facebook.com/DavidWeekleyHomes/    Connect with Jeff Thomas: Website: https://www.arkosglobal.com/Book: https://www.arkosglobal.com/trading-upEmail: jeff.thomas@arkosglobal.comTwitter: https://twitter.com/ArkosGlobalAdvFacebook: https://www.facebook.com/arkosglobal/LinkedIn: https://www.linkedin.com/company/arkosglobaladvisorsInstagram: https://www.instagram.com/arkosglobaladvisors/