The Brand Herald

On this episode of The Brand Herald, Landon sits down with Josh McKain of Henry Rose Consulting, a Louisville-area operations consultant, group coaching founder, with an impressive LinkedIn presence. Josh's story isn't a straight line. It's a winding path from accounting to insurance operations to entrepreneurship, held together by a persistent curiosity and an ability to build trust with people quickly.Josh and Landon connected with each other on LinkedIn before finally sitting down for coffee and discovering they had a lot more in common than they realized. Josh unpacks the origin of Henry Rose Consulting, including the moment on a solo hike at Deem Lake when the name just appeared in his head, and what it means to build a consultancy around a personal brand rather than a keyword-stuffed service description. He's candid about not thinking of himself as a marketer and yet, the way he shows up consistently on LinkedIn and in his community tells a different story.From there, the episode shifts into the evolution of Josh's business model. What started as one-on-one consulting pivoted, almost organically, into Throughput Mastery, a group coaching program built around helping business owners get clear on what they actually want from their businesses, not just what they want to sell. Josh walks through the epiphany he had in Europe that forced him to ask a harder question: why build a business you don't love? He also introduces Aero Growth, a partnership venture, and talks frankly about the challenge of juggling multiple brands under one personal identity.The episode closes on something both Landon and Josh keep returning to throughout: the irreplaceable value of real human connection in an age of AI and automation. Josh's ability to rally accomplished, influential people around a shared idea, from a near-miss business summit to a growing coaching community, is the thread that runs through everything he's built. His friend's line says it best, and Josh has clearly taken it to heart: the only way to lose is to stop playing.Chapters:00:00: Landon introduces Josh McKain and the story of how they met on LinkedIn. 01:25: Josh reflects on their "online dating of business networking" connection and LinkedIn as a relationship tool. 02:14: Josh explains why he doesn't consider himself a marketer and how that shapes his approach to visibility. 04:06: Growing up in New Albany, Indiana, his early career in accounting, and the pivot to Progressive Insurance. 08:04: How Josh landed at Strothman despite bombing his interview and what that taught him about self-awareness. 12:05: The origin of Henry Rose Consulting17:04: An epiphany in Europe, why Josh stopped building a business he didn't love and started building one he did. 19:33: Introducing Throughput Mastery and Aero Growth28:40: Branded merch, personal brand, and why Josh asked Landon to make his logo smaller. 36:24: Practical advice for anyone thinking about going out on their ownResources:Josh McKain LinkedIn Henry Rose Consulting LinkedInThroughput Mastery Aero Growth LLC

On this episode of The Brand Herald, Landon sits down with Todd Krise, founder of MercenaryMarketing.ai, a Louisville-based AI consulting firm helping businesses and solopreneurs harness artificial intelligence without the hype, the headaches, or the fear. What starts as a conversation about a Louisville Business First article quickly becomes one of the most grounded, practical discussions about AI and brand that The Brand Herald has hosted yet.Todd's path to founding Mercenary wasn't linear. Sports journalism, publishing, agency life, and a front-row seat to social media's rise all built the foundation. But it was watching AI emerge on the horizon that made him go out on his own. The core idea behind Mercenary is deceptively simple: most businesses already have the tools, the data, and the people, they just need someone to connect the dots. Todd's platform serves as an aggregator, pulling together a client's existing CRM, email marketing, content tools, and social channels into a centralized system powered by AI. The result is a smarter version of you, working while you're in the field.The conversation turns toward the harder, more human questions: What does brand even mean in an AI-saturated world? Brand, in Todd's view, is the knowledge base, it's everything your AI agents know about how you speak, what you stand for, and how you serve customers. It's not a logo or a color palette. It's the totality of how people experience you, whether they're talking to you in person or to your AI persona at 11:30 at night. What makes this episode stick is Todd's conviction that as technology gets more powerful, authenticity gets more valuable. Humans can smell fake and the businesses that will win in an AI-first world are the ones that use AI to amplify what's real about them, not to manufacture something that isn't. For anyone wondering where to start, Todd's parting advice is to go to mercenarymarketing.ai/resources, pick a low-risk tool, and dip your toe in. The mercenary isn't here to replace you. He's here to make you unstoppable.Chapters:00:02: Landon opens with a Louisville Business First article covering Todd's AI consulting startup. 00:36: Todd introduces himself, journalist, MBA, and self-described PhD in "butt kissing." 01:51: Todd's career path from sports journalism to agency work to spotting the AI wave early. 04:49: The origin of the Mercenary name 05:54: How the business evolved from C-suite content creation to a full AI platform09:32: Real client use case, how a three-business solopreneur uses AI to prospect, communicate, and monitor leads while he's in the field. 12:46: The knowledge base explained why cloning a client's voice and expertise is the key to AI content that actually sounds like them. 19:41: How Todd defines a brand in an AI world. It's not your logo, it's your knowledge base. 25:03: Why hyper-local, in-person relationships are becoming more valuable as AI scales.31:15: Practical advice for every AI readiness level and where to find low-risk starting points at mercenarymarketing.ai/resources.Resources:Todd Krise LinkedIn   MercenaryMarketing.ai LinkedIn   MercenaryMarketing.aiMercenaryMarketing.ai/resources

On this episode of The Brand Herald, Landon sits down with Bronson Cordle, Vice President of Marketing at Vsimple, to explore the real mechanics of marketing software platform in a B2B world. Bronson brings a rich agency background. He trades the agency grind for the chance to build something from the ground up.Landon and Bronson talk about Vsimple's defining challenge, when your platform can automate nearly any business process for nearly any industry, how do you go to market without saying nothing to everyone? Bronson walks us through the company's decision to lean into AI-powered features and a modular, verticalized approach, targeting commercial interiors, material handling, heavy equipment, and manufacturing niches where Vsimple already has proof, relationships, and traction.From there, Landon and Bronson get into the nuance of brand-building versus performance marketing and why it's common to confuse the two. Bronson explains how keeping branded activities separate from customer targeted campaigns is how your marketing earns revenue and becomes the CFO's best friend. Trade shows, relational selling, and the hand-in-glove reality of marketing and sales alignment round out the tactical picture for a company whose complex sale demands a human touch that no digital ad can replicate.The episode closes on a story that will stick with anyone who's ever bought 500 cheap notebooks thinking they saved the company money. Buddy, Vsimple's CEO, says if the logo goes on it, it has to be something people are proud to carry. It's a reminder that brand isn't just what you say, it's what you hand someone across a table. Bronson's parting advice is to try more things, measure what matters, and never put all your bets on one line item.Chapters:01:10: Bronson's background and what Christian education has to do with marketing02:25: What pushed Bronson toward Vsimple04:51: What you actually lose when you leave agency life06:34: Vsimple overview and services10:00: The horizontal platform problem 10:58: An AI features suite and the industries Vsimple targets15:49: Brand vs. performance marketing24:16: Trade shows, B2B relationships, and keeping a human touch27:33: Why generating leads isn't enough if marketing isn't supporting every stage of the sales cycle33:49: Bronson's one marketing tipResources:Bronson Cordle LinkedIn  Vsimple LinkedIn Vsimple

On this episode of The Brand Herald, Landon sits down with Chad Churchman of Hyland Insurance to discuss the intersection of professional branding and community. Transitioning from a decade in digital marketing at Journeys to the insurance world, Chad shares how he helped shape Hyland's internal culture. We explore the "Hyland way"—a philosophy built on educating rather than selling, and the simple act of answering the phone. It's a grounded look at how a 40-year-old family business maintains its relevance by staying human in a digital age.The conversation shifts to the practical mechanics of brand building, from managing email signatures for 40+ employees to the value of quality promotional items. Chad emphasizes that whether it's a sideline presence at a Louisville City FC match or internal team apparel, the goal is always utility and longevity. We've found that Hyland's commitment to "putting their money where their mouth is"—by purchasing quality gear for their team—creates an organic brand advocacy. It's a reminder that in a crowded market, consistency and character are the only real differentiators.Chapters:01:00: Chad's ranking as a semi-pro pinball player and his first-place finishes.02:05: A brief history of Hyland Insurance, the 40-year-old, family-owned Louisville company.04:04: Chad's transition from digital marketing at Journeys to finding a home at Hyland.08:25: The first 90 days of consolidating internal marketing and creating visual consistency.12:20: Why "Educate, Don't Sell" and answering the phone are Hyland's secret weapons.18:22: A candid look at the complexities of managing email signatures across departments.21:54: Strategic partnerships with Bellarmine University and Louisville City FC.26:48: Why Hyland invests in their team's clothing to build internal pride.36:19: Tips for owners hiring their first marketing leader and the importance of being realistic with expectations.Resources:https://www.linkedin.com/in/chad-churchman/ https://www.linkedin.com/company/hyland-insurance-services/ https://hylandins.net/

On this episode of The Brand Herald, Landon welcomes back his first-ever repeat guest, Klaus Schlimm. Klaus, formerly the VP of Marketing at Progressive Materials, has stepped into a new role as the President of Countryman Coatings. The conversation explores Klaus's transition from the commercial roofing world to the DIY and residential market, highlighting the unique challenges and rewards of building a brand from the ground up.The discussion focuses heavily on the importance of authentic brand building and customer education. Klaus shares his vision for Countryman Coatings not just as a product manufacturer, but as a "roof coating encyclopedia" that provides DIYers with the resources and customer service they need to succeed. From the role of high-quality merch in building reputation to the strategy of "bending the brand" to stand out at trade shows, this episode offers practical insights for any entrepreneur looking to cultivate a loyal community and an enduring brand.Chapters00:02 Landon introduces Klaus Schlimm, the first repeat guest.02:28 Klaus discusses his background in sales and marketing.04:10 Transitioning to the role of President at Countryman Coatings.05:40 Understanding the niche market of residential roof coatings.09:53 Building an "encyclopedia" of resources for DIY customers.11:44 The story and values behind the Countryman brand.12:39 Why high-quality merch is vital for brand reputation.17:32 Standing out at trade shows by "bending the brand".24:47 Shifting from commercial to consumer-focused digital marketing strategies.27:19 Klaus's advice for entrepreneurs starting a new venture.Resources:Klaus Schlimm LinkedInCountryman Coatings LinkedIn

On this episode of The Brand Herald, Landon talks with Chris Nation from Mirazon, a local managed IT services company that's been helping businesses for 25 years. If you missed the episode with Leah Weisman a few years ago on the sales side, this one is a bit different. Chris is the Marketing Manager at Mirazon who focuses on brand awareness and PR, which he breaks down into two very simple "Rs": Relationships and Reputation. Drawing on his background as an English major and his deep involvement in the Louisville community, Chris shares why the way you talk about your business matters just as much as the work you do.Chris takes the mystery out of PR, explaining that it isn't just about writing press releases. It's actually about building trust so that when the media or your customers talk about you, they have something good to say. He gives some great, down-to-earth advice for smaller brands: focus on doing excellent work first so you have a great story to tell, then take the time to go meet people to get to know them and build a network.Landon and Chris also talk about why looking professional isn't about being stuffy, but about being consistent. At Mirazon, they use high-quality branded clothing to make sure their engineers feel like a team when they walk into a client's office. Chris sums up their approach with a value we really love at Goodson: "expertise without arrogance". It's all about making the complex easy to understand and treating people like partners instead of another ticket.Chapters:00:00 Introduction to PR and Reputation Management04:47 Chris Nation's Background and Journey into PR09:21 Defining Public Relations: Misconceptions and Realities14:07 The Role of Relationships in PR18:59 Understanding Mirazon: Services and Client Relationships23:33 The Intersection of PR and Marketing at Mirazon28:22 Advice for Building PR Networks and Reputation33:05 The Importance of Quality in Branding and Promotional ItemsResources:https://www.mirazon.com/ Mirazon LinkedInChris Nation LinkedIn

Landon Wade sits down with Mallory Fagan of Kenmark Eyewear to unpack the creative strategy behind one of the country's most respected names in the eyewear industry. Fresh off the significant news of Kenmark's acquisition by XyloWare, Mallory shares the story of a successful, 50-year-old business that has managed to stand out in a highly competitive niche. The conversation dives into the delicate balance of building the Kenmark brand while serving as a crucial design partner for major licensed collections like Vera Wang, Lilly Pulitzer, and Original Penguin, all while maintaining strict brand guidelines.Mallory's path into branding and design began with a simple, intuitive draw to the creative world. She highlights the complex dynamics of leading an in-house marketing team that must adhere to multiple sets of corporate rules—those for Kenmark itself, and those dictated by their licensed partners. Kenmark's success, however, is rooted in an old-fashioned focus on the customer and product quality. Mallory explains that their customers—independent optical shops across the U.S. choose them because Kenmark offers a high-quality product and a one-stop shop portfolio of both licensed and house brands. This efficient approach, coupled with an "incredibly friendly and southern" customer service team, maximizes the limited time their clients have.Landon and Mallory touch on the tangible side of branding, covering how Kenmark uses promotional items to support its sales force. Mallory shares a story about one of their most effective giveaways: a flexible PD stick (pupillary distance ruler). This item, which opticians use daily, is a perfect example of tying the brand to a highly useful, repeated customer experience—a subtle, yet powerful, daily touchpoint. We also explore Kenmark's investment in 3D printing to rapidly prototype frames for their house brands, dramatically reducing the time it takes to move from design to production.Finally, they end by discussing the recent acquisition. Mallory sees this as a positive, strategic step where Kenmark's focus on independent opticians is complemented by ZyloWare's strength in retail, creating a "good fit" and a strong American eyewear company. The principles that guide Kenmark's internal team remain the same for those building any brand: success starts with a deep understanding of the customer. Her advice for new marketers is to begin every project with a mood board that captures the customer's visual interests and preferences, ensuring that all creative decisions speak directly to the audience.Chapters:00:00 Introduction to Kenmark Eyewear Acquisition02:46 Mallory Fagan's Journey into Branding and Design05:30 Understanding Kenmark Eyewear's Business Model08:25 The Role of 3D Printing in Eyewear Production11:08 Brand Building at Kenmark Eyewear14:08 Tools and Technology in Marketing17:03 Branded Clothing and Promotional Items19:48 Customer Relationships and Brand Loyalty22:41 Future Plans for Kenmark Eyewear25:20 Advice for Young MarketersResources:https://www.kenmarkeyewear.com/US/ Kenmark Eyewear LinkedInMallory Fagan LinkedIn

This month on The Brand Herald, Landon sits down with Scott Bruzek, the mind behind Bruzek IQ. They dive into why traditional business strategies often falter and how Bruzek IQ helps leaders move past fear to turn uncertainty into opportunity.Scott and Landon kick things off by exploring what it truly means for an organization to be resilient. Bruzek IQ doesn't deal in corporate platitudes; they're in the business of measuring that resilience, offering a necessary gauge that many businesses are operating without. In a world where change is the only constant—or as Scott says, "Everything is a cycle"—he shares the mission of his firm: to help organizations stop merely surviving and start thriving by preparing for the inevitable future disruptions and focusing on business strategy.Moving to the heart of the matter, Scott offers a dose of old-fashioned wisdom: "Business is about people." He reminds us that effective leadership isn't just about spreadsheets and market share; it requires a genuine commitment to emotional intelligence and human connection. He highlights how first impressions matter and why being authentically human in professional relationships isn't a soft skill—it's the cornerstone of credibility and successful branding. This is where you learn why leaders need to focus on cultivating strong, future-ready teams.The conversation wraps up with Scott stressing that navigating the future requires continuous improvement and a strategic focus on leadership development. He challenges the notion that business success is purely transactional, arguing that building positive relationships ultimately enhances the bottom line. It's a prime lesson in focusing on what truly matters, both professionally and personally, as he leaves us with a potent final thought on human relationships: "The world needs hope." Enjoy the episode!Chapters:00:00 Turning Uncertainty into Opportunity00:00 Developing Tools for Business Readiness00:16 Introduction to Scott Bruzek and Bruzek IQ06:56 The Mission of Bruzek IQ13:45 Understanding the Unique Approach of Bruzek IQ19:55 Branding and Its Importance in Business26:44 The Role of People in Business Success33:26 Final Thoughts on Leadership and RelationshipsResources:Scott Bruzek LinkedinLinkedIn (Bruzek IQ)https://bruzekiq.com/ 

This month on The Brand Herald, Landon sits down with Rachel Major, the HR Project Manager at Service Metal Products, for a conversation as unique as it is insightful. They dive into how Rachel's background in government and intelligence has surprisingly prepared her for the world of HR and marketing.Landon and Rachel start with a humorous look at the pitfalls of AI, sharing a story about how ChatGPT inaccurately identified Rachel as the "president" of her company. This serves as a cautionary tale: while AI is a powerful tool, it's not a substitute for human nuance. Rachel shares how Service Metal, a third-generation family business and a leading B2B distributor of pipes, valves, and fittings (PVF), has built a company culture through a focus on internal branding. Their core values—“trust in every connection” and “easier and faster”—aren't just slogans; they are woven into daily conversations and behaviors.Rachel highlights the vital role of branded clothing and promotional items in enhancing the employee experience. Rather than being just a uniform, these items are a way for employees to express their pride and commitment. The focus is on offering high-quality, desirable gear that employees want to wear, even on their own time. This strong culture also aids in recruitment efforts, as the company often fills positions by leveraging its existing team's network. Landon and Rachel conclude with a discussion on the critical balance between transactional relationships and relational ones. Service Metal has mastered this by developing a proprietary e-commerce portal that makes transactions “easier and faster” while ensuring customers can always connect with a person when they need to. It's a prime example of using technology to enhance, not replace, human connection and trust. Enjoy!Chapters:00:00 Introduction and AI Misconceptions02:52 Transitioning from Government to Private Sector05:37 Understanding Service Metal Products08:30 The Importance of Internal Branding11:19 Company Values and Culture14:08 Navigating Industry Challenges16:54 Recruitment Strategies and Customer Acquisition19:49 The Role of Branded Clothing22:35 Balancing Transactional and Relational Business25:37 Conclusion and Future OutlookResources:Rachel Major LinkedInLinkedIn (Service Metal Products)https://servicemetal.net/ 

In this episode of The Brand Herald, Landon Wade chats with Jordan Clemons, Senior Director of Investor Development at Greater Louisville Inc. Their conversation explores the power of relationships and the importance of authentic personal branding. Jordan recounts his career path from a financial advisor to his current role at GLI, highlighting how building connections was crucial to his professional development. He explains that his journey was not about traditional business strategies, but about intentionally cultivating a network and being open to opportunities. They emphasize that successful personal branding is rooted in genuine communication. Jordan explains that his effective presence on LinkedIn comes from being an authentic person with a story to tell, rather than a corporate mouthpiece. He and Landon agree that for any organization to succeed, it must focus on building community through authentic storytelling. This human-centered approach creates a connection that is often missing from more traditional, impersonal marketing efforts. The episode also highlights the valuable resources and initiatives that GLI offers to the business community. Jordan discusses programs like the Live In Lou campaign and the City Champs training, which are designed to help newcomers and businesses connect and integrate into the city. He advises listeners to be willing to put themselves in uncomfortable situations and to trust that good things will happen if they are persistent. Enjoy!Chapters:00:00 The Power of Networking05:49 Building Relationships in a Big Small Town11:40 Transitioning Careers: From Financial Advisor to GLI18:13 Leveraging LinkedIn for Personal Branding19:01 The Journey Begins: From Financial Advisor to Networking Expert19:57 Harnessing LinkedIn: Strategies for Networking Success21:51 Authenticity in Branding: Connecting People and Businesses25:44 Building Community: The Role of Storytelling in Networking29:15 Maximizing Networking Opportunities: The GLI Experience31:43 Advice for the Next Generation: Embracing Uncertainty and ActionResources:Jordan Clemons LinkedInLinkedIn (Greater Louisville Inc)https://www.greaterlouisville.com/ 

In this episode of The Brand Herald, Landon Wade chats with Heather Priddy, Marketing Coordinator at Stonemont Financial. They discussed the complexities of their business and her role in bringing their brand to life. Heather explains that Stonemont Financial primarily focuses on industrial real estate development. This involves acquiring raw land, developing it, and constructing large-scale industrial buildings—from 50,000 to 500,000 square feet—for warehousing or other purposes, often seen alongside interstates. Heather's role as Marketing Coordinator involves a comprehensive approach to brand awareness. Since she started, a key focus has been to get Stonemont's name and projects out to the public, utilizing press releases, media alerts, groundbreakings, and broker events. She emphasizes that Stonemont aims to present a consistent, familiar, and sophisticated brand that aligns with the high-quality industrial buildings they construct. This commitment to quality extends to their promotional items, ensuring that branded merchandise is not only high-end when appropriate but also useful and meaningful to the recipients.A significant aspect of Stonemont's operations, as highlighted by Heather, is the power of relationships and internal culture. She notes that human connections continue to drive much of their business, leading to multiple deals with the same partners over long periods. Internally, Stonemont fosters a vibrant company culture through initiatives like a social committee, a mentorship program (Stonemont Success), and a volunteer committee (Stonemont Supports). These programs ensure employees feel connected and appreciated, reflecting an understanding that creating an engaging internal environment is critical in today's competitive talent landscape.Chapters:00:00 Introduction to Stonemont and Its Operations03:59 Heather's Background and Career Journey08:09 The Role of Marketing in Real Estate12:06 Company Culture and Internal Engagement14:06 Project Highlights and Marketing Strategies14:49 The Value of Practical Merchandise17:50 Strategic Marketing and Project Promotion20:19 Leasing Market Insights24:04 Advice for Young MarketersResources:Heather Priddy LinkedInLinkedIn (Stonemont Financial)https://stonemontfinancial.com/ 

In this episode of The Brand Herald, Landon Wade chats with Melissa Bailey about her leap from corporate marketing to independent publishing with Hurstbourne Living, a part of the Best Version Media family. Melissa's story blends classic entrepreneurial grit with a modern, people-first approach — all rooted in her deep belief in community, consistency, and the long game.She unpacks what it really takes to build trust in business: showing up, sticking to your word, and yes, sometimes learning the hard way on how to delegate. From sharpening her sales skills to refining a multi-channel marketing strategy, Melissa shares the behind-the-scenes work that's gone into growing her publication, Hurstbourne Living, and her brand.This isn't a fairy tale about quitting your job and finding instant success — it's a grounded look at what it takes to build something that lasts. Whether you're leading a team or launching your own venture, this conversation is full of insights, a few hard truths, and more than a little encouragement to stay the course. Enjoy!Chapters:00:00 From Corporate to Entrepreneur: A Journey Begins03:09 Building a Community Magazine: The Best Version Media Model05:57 The Power of Local Publications: Relevance in a Digital Age09:00 Navigating the Transition: Challenges and Strategies11:57 Sales Training and the Road to Success15:01 The Multi-Channel Approach: Beyond Print18:03 Hitting Baseline: The Reality of Entrepreneurship21:01 Looking Ahead: Growth and Future Opportunities25:30 Client Care and Business Growth26:56 Nurturing Client Relationships28:29 Learning to Delegate and Sell30:02 Overcoming Sales Objections32:58 Building Trust Through Consistency35:01 Brand Building Strategies39:00 Expanding into New Markets41:00 Advice for Aspiring PublishersResources:Instagram (Best Version Media)LinkedIn (Melissa Bailey)Best Version Media

In this episode of The Brand Herald, we're joined by David Fishburn, Marketing Manager at WireCrafters. David shares his journey into the world of marketing and the evolution of the WireCrafters brand—highlighting how strategic content, including their well-known “Mondays with Milt” video series, has helped them stand out in the industry.He and Landon dive into the value of building genuine community around a brand, the power of video, and the role branded merchandise plays in deepening customer connection and visibility. They also share advice for new marketers on navigating market dynamics, measuring engagement, and finding the right tone of voice in content creation.It's a thoughtful conversation packed with insights and real-world experience. We hope you enjoy it.Chapters:00:00 Introduction to Wirecrafters and David Fishburn03:09 David's Journey into Marketing and Wirecrafters06:02 Understanding Wirecrafters' Products and Market09:10 Building a Brand with Personality11:50 The Impact of 'Mondays with Milt'15:01 Video Production and Marketing Strategies17:51 The Role of Branded Merchandise in Marketing20:03 Promotional Merchandise and Brand Culture20:59 Advice for New Marketers22:00 Understanding Market Dynamics22:58 Measuring Marketing Engagement24:00 Lead Generation Strategies25:00 Tools for Driving Leads25:58 Content Creation and Tone of Voice27:53 Reflections and Lessons Learned29:58 Rapid Fire Questions and Personal InsightsResources:WirecraftersDavid Fishburn LinkedIn

Bonnie Logsdon, a lactation consultant and the founder of Bonnie Knows Breast, joins The Brand Herald this month! Bonnie shares her journey from Nashville to New York City and eventually to Louisville, sharing how she established her practice and created a unique and approachable brand in a unique field. The conversation explores the importance of mental health in lactation consulting, the challenges of transitioning to telehealth, and the evolution of her services, including the establishment of a local resource for new mothers through her Pump Bar, which provides essential lactation supplies.Bonnie emphasizes the crucial role of community and support for new moms, highlighting her Afterglow group that fosters connections among mothers. The discussion also delves into the significance of networking and referrals as key components of business growth in the wellness field. She also talked about her upcoming conference focused on the business side of lactation consulting practices, addressing the lack of practical business education in her industry, and reflects on the challenges of running a small business and the importance of having a clear purpose.Her insights offer valuable lessons on creating a strong brand identity, fostering community, and navigating the entrepreneurial journey.Enjoy!Chapters:00:00 The Impact of Lactation Consulting02:59 Building Relationships and Community06:08 Bonnie's Journey: From Nashville to New York08:54 The Transition to Lactation Consulting11:59 Creating a Unique Brand15:00 The Challenges of Telehealth18:12 Approaching a Sensitive Topic20:58 Services and Evolution of Practice23:17 The Pump Bar: A Local Resource for New Moms26:27 Building Community: The Afterglow Group30:34 Networking and Referrals: The Power of Community37:55 The Business of Breastfeeding: A New Conference39:55 Overcoming Business Challenges: Lessons LearnedResources:Bonnie Knows BreastInstagram

Brad Luttrell, founder of Prologue, joins The Brand Herald to discuss strategic storytelling and brand building. Luttrell shares his journey from growing up in Appalachia and working in journalism and agencies to founding GoWild and his current venture, Prologue. He emphasizes the importance of authenticity, knowing your brand's core identity, and connecting with the right audience.The conversation delves into Luttrell's experiences at GoWild, where a focus on community building and personal connection with users was key to their success. He compares brands like Patagonia, which stay true to their values and connect with their core customers, with those like The North Face and Southwest Airlines, which have diluted their brand by trying to appeal to a mass audience. Luttrell highlights the significance of building an ecosystem around a brand and the power of storytelling in creating a strong connection with customers.Luttrell also discusses his work with Prologue, where he helps businesses refine their messaging and connect more authentically with their audience. The discussion touches on the challenges of scaling a business while maintaining its core values and the importance of focusing on the right customers rather than trying to appeal to everyone, especially on the internet.Luttrell shares his vision for the future of Prologue, including plans to develop scalable products that help businesses with their strategic storytelling. He encourages aspiring entrepreneurs to start now and embrace the opportunities available in the current landscape. Enjoy!Chapters:01:42 Brad Luttrell's Journey and Background10:29 The Transition to Prologue and Storytelling17:44 Building Authentic Brands and Community23:36 Navigating Challenges in Brand Storytelling27:58 Managing Customer Expectations in Custom Products29:19 Navigating Client Expectations32:14 Understanding Sales Dynamics34:56 Building Relationships Through Community37:54 The Importance of Customer Feedback40:11 Future Aspirations and Business Models45:46 The Shift in Startup CultureResources:PrologueBrad Luttrell LinkedIn

Jared Doerfler, founder of Hanna Golf, joined The Brand Herald podcast. Hanna Golf makes handcrafted putters in Iowa. Jared discusses his journey from a corporate career in medical sales to pursuing his passion for golf and entrepreneurship. He touches on the fragility of life and the importance of pursuing one's dreams. He emphasizes the importance of authenticity, simplicity, and a focus on the process rather than just the results.We talk about his personal story, including his college golf experience, his father's health challenges with MS, and the inspiration behind Hanna Golf's name and branding. He also discusses the challenges and rewards of starting a business, the importance of learning from failure, and his admiration for entrepreneurs like Sam Walton and Elon Musk.The conversation also touches on the importance of building relationships with customers and the unique opportunity to connect with the person making the product. Doerfler shares his vision for the future of Hanna Golf, including new putter models and a limited-edition release. He highlights the importance of sourcing high-quality materials and his commitment to making cool putters and providing excellent customer service.The episode concludes with Doerfler providing information on how listeners can connect with him and learn more about Hanna Golf and his Perfect Putt newsletter. He also teases an upcoming article on the business case for a shot clock in golf.Enjoy!Chapters:00:00 Introduction to Jared Doerfler and Hanna Golf02:46 The Journey from Corporate to Craftsmanship05:56 The Impact of College Golf on Life and Career09:05 Family, Health, and the Spark for Entrepreneurship11:59 The Genesis of Hana Golf: A Personal Story15:00 Creating the Perfect Putter: A Hands-On Approach18:10 Building a Brand in the Golf Industry21:05 Lessons Learned and Future Aspirations23:00 Understanding Manufacturing and Material Choices25:01 The Inspiration Behind the Putters' Names27:00 Lessons from Generational Sacrifices28:58 Branding and Design Philosophy31:02 Sales Journey and Early Successes33:49 The Importance of Persistence and Learning38:57 Insights from Successful Entrepreneurs41:00 Future Aspirations and Customer RelationshipsResources:Hanna GolfHanna Golf Instagram

Ryan Jones, COO at Jones Plastic & Engineering, joined The Brand Herald podcast to discuss the importance of branded merchandise and company culture. Goodson has been a long time partner of Jones and it was great to get a behind the scenes look at operations and branding!Jones Plastic & Engineering has been in business since 1961 and was started by Ryan's grandfather and his twin brother. The company started by making whiskey bottle caps for Jim Beam and has grown to over 3,200 employees and eight facilities.  Ryan discussed how the company has been able to grow and adapt over the years. He also spoke about the importance of building a strong company culture and investing in employees. He attributes the company's success to its focus on safety, quality, maintenance, HR, and efficiency; he called it their “pyramid of decisions”.Ryan also shared his thoughts on the importance of branded clothing and promotional items. He believes that these items help create a sense of community among employees and is a great way to keep your brand in front of customers.  Chapters00:00 Welcome to the Brand Herald Podcast06:33 The History of Jones Plastic and Engineering15:56 Value Addition in Manufacturing22:45 The Importance of Safety and Quality28:54 Training and Onboarding New Employees36:01 The Impact of Connection in the Workplace

Melissa Geertz, Senior VP of Marketing at Gray, joins us in this episode of The Brand Herald podcast. Melissa shares her journey in marketing, her insights into Gray's evolution as a family-owned business, and how relationships and core values have shaped the company's success.Melissa and Landon discuss the importance of branding beyond logos, touching on the challenges of managing marketing for a large organization. She highlights how internal collaboration and external expertise play a huge part in the brand's development and event management. Melissa also emphasizes the role of high-quality merch in building brand identity, enhancing employee connections, and creating impactful trade show experiences.Lastly, Melissa explains Gray's commitment to authenticity in branding, the role of company culture in brand perception, and the value of staying flexible in today's market. Melissa shares actionable advice for creating meaningful brand experiences, rebranding to better reflect core values, and how to leverage competitive research.Whether you're exploring rebranding, navigating marketing challenges, or looking to elevate your brand experience through promotional items, this episode is a must-listen. Enjoy!Chapters00:00 Introduction to Branding and Relationships02:21 Melissa Geertz: A Journey in Marketing07:19 Understanding Gray: A Family-Owned Business10:34 The Value Gray Adds to Customers12:24 Core Values and Company Culture16:30 The Gray Brand: More Than Just a Logo23:30 Managing Marketing in a Large Organization25:41 Leveraging External Expertise for Brand Development30:02 The Importance of Internal Collaboration in Event Management30:29 The Role of Merchandise in Brand Identity40:56 Creating Impactful Merchandise for Trade Shows45:30 Authenticity in Branding and Rebranding StrategiesLinks:Goodson Clothing & Supply CoGray ConstructionMelissa Geertz

Sierra Baumle, Marketing Director for Buffalo Construction, joins us in this episode of The Brand Herald podcast. Sierra shares her journey from graphic design to the construction industry. She talks about Buffalo's growth, the company's relationship-first approach, and the role of branding and marketing in construction.Sierra dives into internal and external marketing strategies, the recent brand refresh, and the challenge of maintaining brand standards as Buffalo grows. She and Landon discuss how branded merchandise strengthens Buffalo Construction's identity and builds lasting customer connections. They also cover the company's future goals, the importance of collaboration, and quality in their work. Finally, they offer advice for building a brand from the ground up, stressing the need for a clear vision and the right branding partner. Enjoy!Chapters:00:00 Introduction and Background02:54 Sierra's Journey in Marketing and Construction06:56 Buffalo Construction's Growth and Focus10:24 Unique Value Proposition of Buffalo Construction12:26 Internal and External Marketing Strategies14:03 Brand Refresh and Evolution16:33 The Importance of Brand Standards20:25 Marketing Trends in the Construction Industry21:25 The Role of Branded Merchandise in Building a Brand29:29 Creating Memorable Gifting Experiences35:09 Future Directions for Buffalo Construction37:14 Starting a Brand from Scratch

Jasmine Proaño, founder of Hidden Talent, joins this episode of The Brand Herald podcast. Jasmine talks about the shift from her corporate career during COVID-19 to launching her own agency.We talk about how a company's brand is built from the inside out, starting with a team that aligns with its culture and core values. Jasmine explains how recruiters serve as brand ambassadors and that hiring someone who doesn't align with the company's culture can harm the brand.Lastly, we touch on consistent branding and how it is essential for long-term success. Jasmine shares how promotional products play a role in building relationships and advice for new entrepreneurs.Enjoy!

Cordell Lawrence, the co-founder and CEO of Eastern Light Distilling, joins us in this episode of The Brand Herald podcast. Cordell grew up immersed in Kentucky's rich bourbon culture. He discusses the road to founding Eastern Light, a contract distillery seeking to be known for its radical transparency and customizable offerings. He emphasizes the importance of brand personality, storytelling, and aligning with partners whose values resonate with yours. We also discuss the critical role that branded merchandise and promotional items play in cultivating loyalty, both internally within a company and externally with customers. He shares how to use branded clothing effectively, explaining how to create items that act as subtle billboards for the brand.We talk about the importance of defining a brand's personality and maintaining consistency across all touchpoints. Cordell compares the process of brand-building to being the architect of a building, ensuring that a brand has depth and character. He also discusses the significance of market research and the need to humanize a brand to carve out a strategic space in a competitive industry.Looking toward the future, Cordell outlines Eastern Light's ambitious plans, which include sustainable practices and benefiting the Eastern Kentucky region. He shares advice for aspiring brand builders, encouraging them to embrace discomfort, stay true to their core values, and remain open to change. His key takeaway for building a successful brand is to ensure it can scale while maintaining authenticity, and to approach limitations not as obstacles, but as opportunities for growth.This was an awesome conversation. Enjoy!

Cody Tevis, Marketing Director for IPS, joins us in this episode of The Brand Herald podcast. Cody walks us through how his first ad campaign at IPS ultimately failed but it gave him insight into how to reach IPS' customers.We talk about the first question any business owner should be asking when starting out, one of the biggest misconceptions when it comes to branding, and how authenticity is the only way to cut through the noise. We discuss how innovation is at the heart of IPS' company values. Cody says, “The currency of innovation is failure.” Lastly, we recap how Goodson helped Cody and IPS create kits to attract new customers. Learn how Cody found that giving out physical promotional products was an effective strategy to attract new customers, how our team helped curate and design a custom kit, and the challenges along the way. Enjoy!

Tom Pifer, co-founder of TKO Flight Club, joins us on this episode of The Brand Herald podcast. Tom shares the story of his father's diagnosis with Parkinson's disease after what was thought to be a routine surgery. His father then started TKO Parkinson's to provide boxing exercise programs for people living with Parkinson's. Tom wanted to help and started TKO Flight Club solely to raise money for TKO Parkinson's by leveraging the local bourbon and boxing communities to support his father's mission. This inspiring episode showcases how branding can be used with events and promotional items to support a cause and grow a community.We discuss the importance of designing branded merchandise people want to wear and use. We also touch on how curating and designing an experience, like their signature Kentucky Bourby event, makes it easy for people to buy into the cause.Listen to this episode and learn more about what's next for TKO Flight Club, how Tom balances a full-time job, running a nonprofit, and spending time with his family.

Dan Ratterman, COO for Shady Rays, joins us in this episode of The Brand Herald podcast. Dan shares the story of how Shady Rays came to life by addressing a common problem, losing or breaking expensive sunglasses. He explains how the foundation of the company is providing a solution to this issue. Shady Ray's answer? Trendy sunglasses at a reasonable price with free returns and exchanges.We talk about the importance of brand building and the patience required for success. Shady Rays, founded in 2012, is often seen as an overnight success, but Dan talks about the years of trial and error that led them to where they are today.We also discuss how Shady Rays did things differently by starting online first and then opening brick-and-mortar stores, reversing the usual approach.Don't miss our conversation with Dan—we know you'll gain valuable insights on building a successful brand!

Brooke Brown, Brand Manager for Mom Water, joins us in this episode of The Brand Herald podcast. Brooke joined Mom Water as the 7th employee and has helped the company grow to be the powerhouse drink brand it is today. Brooke tells the story of how Mom Water came to be and how it went from an idea to a physical product to a thriving community. We talk about the importance of having a woman leader in the predominantly male-dominated alcohol industry, how social media was the catapult that grew the brand's awareness across the country, and the impact of custom branded merchandise and promotional products on the brand's community.

Allie Truttmann, CEO and Founder of Wicked Technologies in Louisville, Kentucky, joins us on this episode of The Brand Herald podcast. Wicked Technologies began as Wicked Sheets in 2008 and has grown to include Wicked-Smart Pad and Wicked Little Sleepers today. We explore Alli's start as a moisture wicking sheet business, selling those sheets on the Home Shopping Network to developing the Wicked Smart Pad following COVID and all the things in between! Alli is high energy, engaging and very talented and knowledgeable. We hope you learn as much as we did! To learn more about Wicked-Smart Pad, visit: www.wickedsmartpad.com To learn more about Wicked Sheets, visit: www.wickedsheets.com

Greg Virgin, CEO and Principal Broker at First Saturday Real Estate in Louisville, Kentucky, joins us on this episode of The Brand Herald podcast. First Saturday Real Estate is disrupting the industry by partnering with agents who align with their culture and brand. We explored their beginnings as Virgin Properties and their run in with a billionaire, the story behind the First Saturday brand and Greg's own journey from non-believer to believer in branded clothing and promotional items. This was a great conversation covering many great topics. Enjoy! To learn more about First Saturday Real Estate, visit: www.firstsaturdayre.com

Jeff Arsenault, the accomplished Director of Marketing at Clayton & Crume, joins us in this episode of The Brand Herald podcast. With a wealth of experience and insights, Jeff walks us through his journey from Atlanta to Louisville and his pivotal role in shaping the unique brand identity of Clayton & Crume. We explored the challenges faced during the brand's early days, the transformative decision to redefine its identity, and the process of crafting a distinct path in a competitive market. Jeff delves into the nuances of defining the Clayton & Crume brand and navigating the leather goods market. Learn about the brand's commitment to full-grain leather, its dedication to education, and the strategic shifts in content strategy over the years. Jeff provides a candid view of executing effective marketing strategies, and maintaining brand consistency over the years. This episode is a deep dive into the world of brand marketing. Jeff's wisdom and advice resonate with entrepreneurs and marketers alike. Don't miss this opportunity to learn from Jeff's expertise and the fascinating journey of Clayton & Crume. Tune in for a conversation that encapsulates authenticity, craftsmanship, and the art of brand evolution.

JK McKnight and Kelly McKnight are both experts in marketing. Kelly was creative director at Louisville's largest advertising agency before leaving to start the city's first digital marketing agency, Via Studio. JK founded the hugely successful Forecastle Festival and Forecastle Foundation. Today, he spends his time at Art of Impact, a festival consulting and experiential marketing agency and Brandjam, a technology startup in the festival marketing and experience space. In this episode, we talk about how building brands has changed dramatically from the early days of Kelly's career, how gen z and millennials buy 'into' brands and the importance of authenticity and impact when building your brand today. Connect with Kelly at kelly@viastudio.com Connect with JK on at jk@artofimpact.com Learn more about Art of Impact at www.artofimpact.com Learn more about the Forecastle Festival at www.forecastlefest.com Learn more about the Forecastle Foundation at www.forecastlefoundation.org

Lesa Seibert is the CEO & Co-founder of Mightily, a brand marketing agency in Louisville. She is a recognized voice in the industry and loves conversations about branding which made her the perfect guest for The Brand Herald. Mightily was founded in 2013 and offers services like web design, digital-first branding, and marketing strategy. We sat down with Lesa to discuss why your logo is ‘not' your brand, what a brand is and how important your brand is for your employees. To learn more about Mightily, visit www.mightily.com. Below is a quote about branding from their website. “Brands. They're the expression of everything we believe in, why we do what we do, the ultimate demonstration of our culture. We're here to help those who treasure brands. To help communicate them powerfully, effectively and in ways that compel other to feel and think” - Mightily

Kate Masewich's team calls her the glue, the conductor, the creator of magic, and the secret ingredient behind all our marketing and events. As commonsku's VP of Marketing, Kate has not only guided the marketing efforts but orchestrated the ops behind every event: skucon, skucamp, commonsku University, and now, successfully hosting thousands of people through their virtual experiences. Commonsku was designed and created by people who understand the challenges of the industry. It continues to create community around professional development and helps distributors and suppliers grow the promo industry efficiently and sustainably. We talked about Kate's journey to becoming the VP of Marketing, the importance of building a brand and sticking to brand guidelines, and how narrowing in on systems and process is vital in the promotional products industry. Enjoy!

Eric Monks is the president of PayFWDs, a best-in-class HCM solution. They focus on offering personalized service to their clients to simplify their payroll and HR processes. Eric's main goal is to "create efficiencies that increase positive employee cultures, resulting in increased bottom lines." On this episode of The Brand Herald, we talked about Eric's commitment to individual client experience, recent updates to their brand and messaging, and what the future holds for PayFWDs!

Waleed Bahouth and Erik Anderson launched Kyndly Benefits, formally Arrow Health, in 2022. The mission of the company remains the same but the brand has been elevated to reflect their dedication to provide exceptional support to people and their unique needs. Empathy and kindness are at the center of the company's values. Waleed and Erik both come from the health insurance industry. They are united in the mission to provide everyone access to affordable health benefits. We sat down with the co-founders to discuss the importance of the rebrand and what is next for Kyndly. Enjoy!

Jim Higdon is co-founder of Cornbread Hemp and a native of Lebanon, Kentucky. He holds degrees from Centre College, Brown University, and Columbia University's Graduate School of Journalism. Jim published Cornbread Mafia in 2012, which led to a journalism career covering Kentucky for the Washington Post and cannabis policy for POLITICO. Jim used his expertise in the hemp industry to make Cornbread Hemp a tangible CBD business with the best farmers in Kentucky. Join our host Landon Wade to learn more about Jim's story, how writing Cornbread Mafia led to starting a hemp business and their plans for the future. To learn more about Cornbread Hemp, visit: www.cornbreadhemp.com Enjoy these articles written by Jim as well. https://www.thrillist.com/lifestyle/nation/how-i-went-from-outlaw-weed-dealer-to-legitimate-weed-businessperson https://www.adweek.com/brand-marketing/5-marketing-mistakes-made-by-cbd-brands-and-how-to-avoid-them/

Julia Block Pearson is the CEO of Stratos Creative Marketing. The Stratos Creative team has been serving clients since 2018. Their team includes web developers, designers, social strategists and ads specialists who all have one goal: to create online presences that represent their clients well AND attract their customers. Join our host Landon Wade to learn about how Julia started Stratos, how she defines brand and how they help customers tell their story and stay focused on the 'problem they solve'. To learn more about Stratos Creative Marketing, visit: www.stratoscreativemarketing.com.

Seth Lieber is the Visitor Services Manager at SoiN Tourism located in Jeffersonville, Indiana.  Southern Indiana is where the Midwest meets the south and country lanes connect with city streets.  Located just one mile north of Louisville, Kentucky, it's a wonderful place to visit friendly cities and towns where you will be treated to scenic views of the Ohio River, rolling hills and picturesque farms.  Join our host Landon Wade to learn what 'boomerang kids' are, what Seth loves about Southern Indiana and the plans to build the areas brand for the future.  To learn more about SoiN, visit:  www.gosoin.com For a quick video about Seth:  https://www.visitindiana.com/move-in/homeagain/?asset=2581-wl-d47bd85e-b1fc-4760-bb75-1895ab23e52f

Megan and Patrick Morris are the Owners of Little House Green Grocery in Richmond, Virginia.  They purchased the business 2 years ago after receiving an email about a business for sale that sounded a lot like the small grocery store they'd fallen in love with just 5 minutes from their home.  Turns out it was meant to be.  Little House exists to serve and support others. They serve customers by conveniently offering the best products emphasizing local and organic.  And they are uncompromising on quality. They are passionate about supporting local farms, makers, and artisans to give small businesses a place to sell their amazing products beyond a farmer's market or direct-to-consumer sales.  Join our host, Landon Wade to learn more about how we came to know Megan and Patrick, their journey to becoming business owners, and how they go about building their brand, from the inside out.  To learn more about Little House Green Grocery, visit www.littlehousegreengrocery.com.  

Christine Tarquinio is the Vice President for Talent, Workforce & Brand Strategies at Greater Louisville Inc., The Metro Chamber of Commerce in Louisville, Kentucky.  In September 1997, Greater Louisville Inc. was formed through the merger of the Greater Louisville Economic Development Partnership and the Louisville Area Chamber of Commerce.  In early 1998, GLI became a strategic economic development partner with Metro Louisville Government, leading business attraction and expansion responsibilities for the Louisville area. Join host Landon Wade to learn a more about Christine and her journey back home, what brought her to GL and the brands she manages including GLI, Live in Lou and more.  For more information about GLI, visit www.greaterlouisville.com.  For more information about Live In Lou, visit www.liveinlou.com.  

Lori Wood is the Director of Brand Marketing at eBlu Solutions located in Louisville, Kentucky. eBlu Solutions was founded in 2012 to help specialty medical practices manage the complex workflow associated with high cost infusion and injection treatments. They believe there's a better way. That's why eBlu Solutions has developed a single portal for managing all the data behind in-office infusion and injection therapies. Their solution helps mitigate risk, improve staff efficiency and reduce the training and on-boarding burden for new staff members. Join host Landon Wade to learn more about Lori's personal journey to join eBlu, how the company was started and the exciting work they are doing today and into the future. For more information about eBlu Solutions, visit www.eblusolutions.com.

Jenn Short is the Director of Brand + Customer Experience at International Mission Board, located in Richmond, Virginia. IMB's Vision is 'A multitude from every nation, tribe, people and language, knowing and worshiping our Lord Jesus Christ' (Rev. 7:9).  Their Mission is 'To serve Southern Baptists in carrying out the Great Commission to make disciples of all nations.' Join host Landon Wade to learn more about Jenn, the history of IMB and the work they are doing today around the world. For more information about International Mission Board, visit www.imb.org.

John Maurer is the President & CEO of Esterline & Sons Manufacturing, located in Springfield, Ohio. Esterline is a precision components manufacturer serving customers all around the world.  Founded in 1957 by Waldo and Dale Esterline, they will celebrate 66 years in business in 2023.  The business was started on a farm, a farm that has been in their family since 1890.  Today, they are in the process of moving into a brand new, state of the art building just minutes down the road from that farm.  John has known Landon since he was a teenager and his Dad before that.  This was a unique and fun episode because of the personal connection and history they have.  Listen to hear a great conversation about the how the business started, how John stepped in to help build the company and where they are today.  To learn more about Esterline & Sons, visit www.esterlineandsons.com.

Jessica Dixon was the first graduate of Refuge For Women. Originally from Michigan, she moved to Kentucky 13 years ago at the age of 23. Following graduation from Refuge for Women, she took a job at Toyota and quickly moved up in the company. One day, she received a call that would change the course of her life. Ked Frank, Founder of Refuge for Women and Survivor Made offered Jessica the opportunity to become the Sales Director at Survivor Made. Survivor Made is the business enterprise side of Refuge for Women. Join host Landon Wade of Goodson Clothing & Supply Co. as he learns more about Jessica's story, the history of Refuge for Women and how Survivor Made started and what they offer! Learn more about Refuge for Women at www.refugeforwomen.org and Survivor Made at www.survivormade.org.

Jamie Watts is the Owner and Co-Founder of Hex Head Art, located in Louisville, Kentucky. From the moment Hex Head was born in 2013 the vision has stayed the same: Build high class, 3-dimensional, top quality wall art for proud fans, fans that don't want to represent their team with a cheap imported decal or poster, fans that want something better, something unique. To build something we would be proud to hang in our own homes. Although the construction has grown and improved over the years, we have kept that same commitment to provide excellence in our creativity, quality and service.  Join host Landon Wade of Goodson Clothing & Supply Co. as he learns more about how Hex Head was started, how they have grown and Jamie's philosophy on inside and outside brand. To learn more about Hex Head Art, visit www.hexhead.com.

Nancy Meyers is the Marketing Director for Lawyers Mutual of Kentucky, located in Louisville, Kentucky. Lawyers Mutual is the only professional liability insurance company created by Kentucky lawyers for Kentucky lawyers. Nancy leads all marketing and communication efforts for Lawyers Mutual. Join host Landon Wade of Goodson Clothing & Supply Co. as he learns more about Nancy personally, explores the history of Lawyers Mutual and discusses how she is building the brand for the future. To learn more about Lawyers Mutual of Kentucky, visit www.lmick.com.

Riley Gregor is the Owner of StraightEdge Creative located in Louisville, Kentucky. Riley is a muralist, commercial artist and designer. See some of his incredible work on Instagram at @straightedgecreative. Riley not only has a very unique business, he has an amazing personal story. Join host Landon Wade of Goodson Clothing & Supply Co. as he and Riley discuss his personal journey, how he got his artistic start and his vision for StraightEdge going forward. To connect connect with Riley, check him out on Instagram at @straightedgecreative or shoot him an email at straightedgemurals@gmail.com.

Liv Coffman is Vice President of Insurance & Partnerships for Armadillo, a startup in the home warranty industry. Armadillo is for homeowners, it's as simple as that. They believe customers shouldn't have to sweat it when stuff breaks in their homes and are creating an unmatched technology-driven customer experience to help! Join host Landon Wade of Goodson Clothing & Supply Co. as he gets to know more about Liv, the story of how Armadillo was started and how they are working to disrupt the home warranty industry with a radical focus on customers. Learn more about Armadillo at www.armadillo.one or connect with Liv on Linkedin!

Michaele Frampton has been with Frampton Construction since 2007, working in a variety of roles over the years. She currently focuses on Human Resources, taking on the challenging role of continuing to build the Frampton team. Frampton is for everyone out there who wants to do something different. It's for people looking for an individualized construction experience, from concept to closeout. Join host Landon Wade of Goodson Clothing & Supply Co. as he gets to know more about Michaele and her family, the history of Frampton Construction and how they are working to build an amazing company into the future. You can learn more about Frampton at www.frampton.construction.

Justin Baird is the Marketing Director for Insulated Roofing Contractors (IRC), headquartered in New Albany, Indiana. IRC is the go-to contractor for customers looking for a care-free roofing experience from someone they can trust in the spray foam industry. Justin and his team are committed to customer service, integrity and quality. IRC has also been family owned and operated since they opened their doors in 1974. Join host Landon Wade of Goodson Clothing & Supply Co. as he discusses Justin's path to join IRC, the history of the company and their unique products and applications in the commercial roofing industry!

Meg Vogt is a Regional Consultant with Perfection Group, headquartered in Cincinnati, Ohio. The Louisville Kentucky office is one of 10 total offices in 5 states. Perfection Group designs, services and installs facility systems that reduce customer operating costs and provide sustainable, long-term energy efficiency. Like Goodson, they are extremely customer service oriented and focus on building great relationships with those they serve. They recently celebrated 70 years in business! Join host Landon Wade of Goodson Clothing & Supply Co. as he discusses Meg's path to join Perfection Group, explores the history of the company and gains a better understanding of the impact they want to have in the communities they serve!

Terry Hyland is the President of Hyland Insurance, located in Louisville, Kentucky. Hyland is your single source solution for all your insurance, employee benefits, senior care and financial planning needs. Their goal is to provide security and success to their clients. Join host Landon Wade of Goodson Clothing & Supply Co. as he discusses Terry's path to join the family business, started by his father Tim and uncle Pat Hyland, working to become a 'single source solution' and experiencing explosive growth in recent years. Hyland has built an amazing family business with an awesome culture, learn more about it in this episode of The Brand Herald. Enjoy!

Jeff Pinkleton is the Executive Director for The Gathering of the Miami Valley, located in Springfield, Ohio. Serving communities from Springfield to Dayton, The Gathering exists to connect men to men, and men to God. Their desire is to see the communities they serve transformed by men who have been transformed by Christ. They accomplish this by connecting with men through community outreach events, locker rooms (small groups of men meeting consistently) and one on one discipleship. Jeff also hosts his own podcast, The Pinkleton Pull Aside Podcast, as another way to share stories from men that will encourage other men. Join Landon as he talks with one of his close friends about his personal story, the history of The Gathering of the Miami Valley and how branding has an important role to play even in a non-profit ministry! You can learn more about The Gathering of the Miami Valley by visiting www.gatheringmiamivalley.org.