The Brand Herald

Tom Pifer, co-founder of TKO Flight Club, joins us on this episode of The Brand Herald podcast. Tom shares the story of his father's diagnosis with Parkinson's disease after what was thought to be a routine surgery. His father then started TKO Parkinson's to provide boxing exercise programs for people living with Parkinson's. Tom wanted to help and started TKO Flight Club solely to raise money for TKO Parkinson's by leveraging the local bourbon and boxing communities to support his father's mission. This inspiring episode showcases how branding can be used with events and promotional items to support a cause and grow a community.We discuss the importance of designing branded merchandise people want to wear and use. We also touch on how curating and designing an experience, like their signature Kentucky Bourby event, makes it easy for people to buy into the cause.Listen to this episode and learn more about what's next for TKO Flight Club, how Tom balances a full-time job, running a nonprofit, and spending time with his family.

Dan Ratterman, COO for Shady Rays, joins us in this episode of The Brand Herald podcast. Dan shares the story of how Shady Rays came to life by addressing a common problem, losing or breaking expensive sunglasses. He explains how the foundation of the company is providing a solution to this issue. Shady Ray's answer? Trendy sunglasses at a reasonable price with free returns and exchanges.We talk about the importance of brand building and the patience required for success. Shady Rays, founded in 2012, is often seen as an overnight success, but Dan talks about the years of trial and error that led them to where they are today.We also discuss how Shady Rays did things differently by starting online first and then opening brick-and-mortar stores, reversing the usual approach.Don't miss our conversation with Dan—we know you'll gain valuable insights on building a successful brand!

Brooke Brown, Brand Manager for Mom Water, joins us in this episode of The Brand Herald podcast. Brooke joined Mom Water as the 7th employee and has helped the company grow to be the powerhouse drink brand it is today. Brooke tells the story of how Mom Water came to be and how it went from an idea to a physical product to a thriving community. We talk about the importance of having a woman leader in the predominantly male-dominated alcohol industry, how social media was the catapult that grew the brand's awareness across the country, and the impact of custom branded merchandise and promotional products on the brand's community.

Allie Truttmann, CEO and Founder of Wicked Technologies in Louisville, Kentucky, joins us on this episode of The Brand Herald podcast. Wicked Technologies began as Wicked Sheets in 2008 and has grown to include Wicked-Smart Pad and Wicked Little Sleepers today. We explore Alli's start as a moisture wicking sheet business, selling those sheets on the Home Shopping Network to developing the Wicked Smart Pad following COVID and all the things in between! Alli is high energy, engaging and very talented and knowledgeable. We hope you learn as much as we did! To learn more about Wicked-Smart Pad, visit: www.wickedsmartpad.com To learn more about Wicked Sheets, visit: www.wickedsheets.com

Greg Virgin, CEO and Principal Broker at First Saturday Real Estate in Louisville, Kentucky, joins us on this episode of The Brand Herald podcast. First Saturday Real Estate is disrupting the industry by partnering with agents who align with their culture and brand. We explored their beginnings as Virgin Properties and their run in with a billionaire, the story behind the First Saturday brand and Greg's own journey from non-believer to believer in branded clothing and promotional items. This was a great conversation covering many great topics. Enjoy! To learn more about First Saturday Real Estate, visit: www.firstsaturdayre.com

Jeff Arsenault, the accomplished Director of Marketing at Clayton & Crume, joins us in this episode of The Brand Herald podcast. With a wealth of experience and insights, Jeff walks us through his journey from Atlanta to Louisville and his pivotal role in shaping the unique brand identity of Clayton & Crume. We explored the challenges faced during the brand's early days, the transformative decision to redefine its identity, and the process of crafting a distinct path in a competitive market. Jeff delves into the nuances of defining the Clayton & Crume brand and navigating the leather goods market. Learn about the brand's commitment to full-grain leather, its dedication to education, and the strategic shifts in content strategy over the years. Jeff provides a candid view of executing effective marketing strategies, and maintaining brand consistency over the years. This episode is a deep dive into the world of brand marketing. Jeff's wisdom and advice resonate with entrepreneurs and marketers alike. Don't miss this opportunity to learn from Jeff's expertise and the fascinating journey of Clayton & Crume. Tune in for a conversation that encapsulates authenticity, craftsmanship, and the art of brand evolution.

JK McKnight and Kelly McKnight are both experts in marketing. Kelly was creative director at Louisville's largest advertising agency before leaving to start the city's first digital marketing agency, Via Studio. JK founded the hugely successful Forecastle Festival and Forecastle Foundation. Today, he spends his time at Art of Impact, a festival consulting and experiential marketing agency and Brandjam, a technology startup in the festival marketing and experience space. In this episode, we talk about how building brands has changed dramatically from the early days of Kelly's career, how gen z and millennials buy 'into' brands and the importance of authenticity and impact when building your brand today. Connect with Kelly at kelly@viastudio.com Connect with JK on at jk@artofimpact.com Learn more about Art of Impact at www.artofimpact.com Learn more about the Forecastle Festival at www.forecastlefest.com Learn more about the Forecastle Foundation at www.forecastlefoundation.org

Lesa Seibert is the CEO & Co-founder of Mightily, a brand marketing agency in Louisville. She is a recognized voice in the industry and loves conversations about branding which made her the perfect guest for The Brand Herald. Mightily was founded in 2013 and offers services like web design, digital-first branding, and marketing strategy. We sat down with Lesa to discuss why your logo is ‘not' your brand, what a brand is and how important your brand is for your employees. To learn more about Mightily, visit www.mightily.com. Below is a quote about branding from their website. “Brands. They're the expression of everything we believe in, why we do what we do, the ultimate demonstration of our culture. We're here to help those who treasure brands. To help communicate them powerfully, effectively and in ways that compel other to feel and think” - Mightily

Kate Masewich's team calls her the glue, the conductor, the creator of magic, and the secret ingredient behind all our marketing and events. As commonsku's VP of Marketing, Kate has not only guided the marketing efforts but orchestrated the ops behind every event: skucon, skucamp, commonsku University, and now, successfully hosting thousands of people through their virtual experiences. Commonsku was designed and created by people who understand the challenges of the industry. It continues to create community around professional development and helps distributors and suppliers grow the promo industry efficiently and sustainably. We talked about Kate's journey to becoming the VP of Marketing, the importance of building a brand and sticking to brand guidelines, and how narrowing in on systems and process is vital in the promotional products industry. Enjoy!

Eric Monks is the president of PayFWDs, a best-in-class HCM solution. They focus on offering personalized service to their clients to simplify their payroll and HR processes. Eric's main goal is to "create efficiencies that increase positive employee cultures, resulting in increased bottom lines." On this episode of The Brand Herald, we talked about Eric's commitment to individual client experience, recent updates to their brand and messaging, and what the future holds for PayFWDs!

Waleed Bahouth and Erik Anderson launched Kyndly Benefits, formally Arrow Health, in 2022. The mission of the company remains the same but the brand has been elevated to reflect their dedication to provide exceptional support to people and their unique needs. Empathy and kindness are at the center of the company's values. Waleed and Erik both come from the health insurance industry. They are united in the mission to provide everyone access to affordable health benefits. We sat down with the co-founders to discuss the importance of the rebrand and what is next for Kyndly. Enjoy!

Jim Higdon is co-founder of Cornbread Hemp and a native of Lebanon, Kentucky. He holds degrees from Centre College, Brown University, and Columbia University's Graduate School of Journalism. Jim published Cornbread Mafia in 2012, which led to a journalism career covering Kentucky for the Washington Post and cannabis policy for POLITICO. Jim used his expertise in the hemp industry to make Cornbread Hemp a tangible CBD business with the best farmers in Kentucky. Join our host Landon Wade to learn more about Jim's story, how writing Cornbread Mafia led to starting a hemp business and their plans for the future. To learn more about Cornbread Hemp, visit: www.cornbreadhemp.com Enjoy these articles written by Jim as well. https://www.thrillist.com/lifestyle/nation/how-i-went-from-outlaw-weed-dealer-to-legitimate-weed-businessperson https://www.adweek.com/brand-marketing/5-marketing-mistakes-made-by-cbd-brands-and-how-to-avoid-them/

Julia Block Pearson is the CEO of Stratos Creative Marketing. The Stratos Creative team has been serving clients since 2018. Their team includes web developers, designers, social strategists and ads specialists who all have one goal: to create online presences that represent their clients well AND attract their customers. Join our host Landon Wade to learn about how Julia started Stratos, how she defines brand and how they help customers tell their story and stay focused on the 'problem they solve'. To learn more about Stratos Creative Marketing, visit: www.stratoscreativemarketing.com.

Seth Lieber is the Visitor Services Manager at SoiN Tourism located in Jeffersonville, Indiana.  Southern Indiana is where the Midwest meets the south and country lanes connect with city streets.  Located just one mile north of Louisville, Kentucky, it's a wonderful place to visit friendly cities and towns where you will be treated to scenic views of the Ohio River, rolling hills and picturesque farms.  Join our host Landon Wade to learn what 'boomerang kids' are, what Seth loves about Southern Indiana and the plans to build the areas brand for the future.  To learn more about SoiN, visit:  www.gosoin.com For a quick video about Seth:  https://www.visitindiana.com/move-in/homeagain/?asset=2581-wl-d47bd85e-b1fc-4760-bb75-1895ab23e52f

Megan and Patrick Morris are the Owners of Little House Green Grocery in Richmond, Virginia.  They purchased the business 2 years ago after receiving an email about a business for sale that sounded a lot like the small grocery store they'd fallen in love with just 5 minutes from their home.  Turns out it was meant to be.  Little House exists to serve and support others. They serve customers by conveniently offering the best products emphasizing local and organic.  And they are uncompromising on quality. They are passionate about supporting local farms, makers, and artisans to give small businesses a place to sell their amazing products beyond a farmer's market or direct-to-consumer sales.  Join our host, Landon Wade to learn more about how we came to know Megan and Patrick, their journey to becoming business owners, and how they go about building their brand, from the inside out.  To learn more about Little House Green Grocery, visit www.littlehousegreengrocery.com.  

Christine Tarquinio is the Vice President for Talent, Workforce & Brand Strategies at Greater Louisville Inc., The Metro Chamber of Commerce in Louisville, Kentucky.  In September 1997, Greater Louisville Inc. was formed through the merger of the Greater Louisville Economic Development Partnership and the Louisville Area Chamber of Commerce.  In early 1998, GLI became a strategic economic development partner with Metro Louisville Government, leading business attraction and expansion responsibilities for the Louisville area. Join host Landon Wade to learn a more about Christine and her journey back home, what brought her to GL and the brands she manages including GLI, Live in Lou and more.  For more information about GLI, visit www.greaterlouisville.com.  For more information about Live In Lou, visit www.liveinlou.com.  

Lori Wood is the Director of Brand Marketing at eBlu Solutions located in Louisville, Kentucky. eBlu Solutions was founded in 2012 to help specialty medical practices manage the complex workflow associated with high cost infusion and injection treatments. They believe there's a better way. That's why eBlu Solutions has developed a single portal for managing all the data behind in-office infusion and injection therapies. Their solution helps mitigate risk, improve staff efficiency and reduce the training and on-boarding burden for new staff members. Join host Landon Wade to learn more about Lori's personal journey to join eBlu, how the company was started and the exciting work they are doing today and into the future. For more information about eBlu Solutions, visit www.eblusolutions.com.

Jenn Short is the Director of Brand + Customer Experience at International Mission Board, located in Richmond, Virginia. IMB's Vision is 'A multitude from every nation, tribe, people and language, knowing and worshiping our Lord Jesus Christ' (Rev. 7:9).  Their Mission is 'To serve Southern Baptists in carrying out the Great Commission to make disciples of all nations.' Join host Landon Wade to learn more about Jenn, the history of IMB and the work they are doing today around the world. For more information about International Mission Board, visit www.imb.org.

John Maurer is the President & CEO of Esterline & Sons Manufacturing, located in Springfield, Ohio. Esterline is a precision components manufacturer serving customers all around the world.  Founded in 1957 by Waldo and Dale Esterline, they will celebrate 66 years in business in 2023.  The business was started on a farm, a farm that has been in their family since 1890.  Today, they are in the process of moving into a brand new, state of the art building just minutes down the road from that farm.  John has known Landon since he was a teenager and his Dad before that.  This was a unique and fun episode because of the personal connection and history they have.  Listen to hear a great conversation about the how the business started, how John stepped in to help build the company and where they are today.  To learn more about Esterline & Sons, visit www.esterlineandsons.com.

Jessica Dixon was the first graduate of Refuge For Women. Originally from Michigan, she moved to Kentucky 13 years ago at the age of 23. Following graduation from Refuge for Women, she took a job at Toyota and quickly moved up in the company. One day, she received a call that would change the course of her life. Ked Frank, Founder of Refuge for Women and Survivor Made offered Jessica the opportunity to become the Sales Director at Survivor Made. Survivor Made is the business enterprise side of Refuge for Women. Join host Landon Wade of Goodson Clothing & Supply Co. as he learns more about Jessica's story, the history of Refuge for Women and how Survivor Made started and what they offer! Learn more about Refuge for Women at www.refugeforwomen.org and Survivor Made at www.survivormade.org.

Jamie Watts is the Owner and Co-Founder of Hex Head Art, located in Louisville, Kentucky. From the moment Hex Head was born in 2013 the vision has stayed the same: Build high class, 3-dimensional, top quality wall art for proud fans, fans that don't want to represent their team with a cheap imported decal or poster, fans that want something better, something unique. To build something we would be proud to hang in our own homes. Although the construction has grown and improved over the years, we have kept that same commitment to provide excellence in our creativity, quality and service.  Join host Landon Wade of Goodson Clothing & Supply Co. as he learns more about how Hex Head was started, how they have grown and Jamie's philosophy on inside and outside brand. To learn more about Hex Head Art, visit www.hexhead.com.

Nancy Meyers is the Marketing Director for Lawyers Mutual of Kentucky, located in Louisville, Kentucky. Lawyers Mutual is the only professional liability insurance company created by Kentucky lawyers for Kentucky lawyers. Nancy leads all marketing and communication efforts for Lawyers Mutual. Join host Landon Wade of Goodson Clothing & Supply Co. as he learns more about Nancy personally, explores the history of Lawyers Mutual and discusses how she is building the brand for the future. To learn more about Lawyers Mutual of Kentucky, visit www.lmick.com.

Riley Gregor is the Owner of StraightEdge Creative located in Louisville, Kentucky. Riley is a muralist, commercial artist and designer. See some of his incredible work on Instagram at @straightedgecreative. Riley not only has a very unique business, he has an amazing personal story. Join host Landon Wade of Goodson Clothing & Supply Co. as he and Riley discuss his personal journey, how he got his artistic start and his vision for StraightEdge going forward. To connect connect with Riley, check him out on Instagram at @straightedgecreative or shoot him an email at straightedgemurals@gmail.com.

Liv Coffman is Vice President of Insurance & Partnerships for Armadillo, a startup in the home warranty industry. Armadillo is for homeowners, it's as simple as that. They believe customers shouldn't have to sweat it when stuff breaks in their homes and are creating an unmatched technology-driven customer experience to help! Join host Landon Wade of Goodson Clothing & Supply Co. as he gets to know more about Liv, the story of how Armadillo was started and how they are working to disrupt the home warranty industry with a radical focus on customers. Learn more about Armadillo at www.armadillo.one or connect with Liv on Linkedin!

Michaele Frampton has been with Frampton Construction since 2007, working in a variety of roles over the years. She currently focuses on Human Resources, taking on the challenging role of continuing to build the Frampton team. Frampton is for everyone out there who wants to do something different. It's for people looking for an individualized construction experience, from concept to closeout. Join host Landon Wade of Goodson Clothing & Supply Co. as he gets to know more about Michaele and her family, the history of Frampton Construction and how they are working to build an amazing company into the future. You can learn more about Frampton at www.frampton.construction.

Justin Baird is the Marketing Director for Insulated Roofing Contractors (IRC), headquartered in New Albany, Indiana. IRC is the go-to contractor for customers looking for a care-free roofing experience from someone they can trust in the spray foam industry. Justin and his team are committed to customer service, integrity and quality. IRC has also been family owned and operated since they opened their doors in 1974. Join host Landon Wade of Goodson Clothing & Supply Co. as he discusses Justin's path to join IRC, the history of the company and their unique products and applications in the commercial roofing industry!

Meg Vogt is a Regional Consultant with Perfection Group, headquartered in Cincinnati, Ohio. The Louisville Kentucky office is one of 10 total offices in 5 states. Perfection Group designs, services and installs facility systems that reduce customer operating costs and provide sustainable, long-term energy efficiency. Like Goodson, they are extremely customer service oriented and focus on building great relationships with those they serve. They recently celebrated 70 years in business! Join host Landon Wade of Goodson Clothing & Supply Co. as he discusses Meg's path to join Perfection Group, explores the history of the company and gains a better understanding of the impact they want to have in the communities they serve!

Terry Hyland is the President of Hyland Insurance, located in Louisville, Kentucky. Hyland is your single source solution for all your insurance, employee benefits, senior care and financial planning needs. Their goal is to provide security and success to their clients. Join host Landon Wade of Goodson Clothing & Supply Co. as he discusses Terry's path to join the family business, started by his father Tim and uncle Pat Hyland, working to become a 'single source solution' and experiencing explosive growth in recent years. Hyland has built an amazing family business with an awesome culture, learn more about it in this episode of The Brand Herald. Enjoy!

Jeff Pinkleton is the Executive Director for The Gathering of the Miami Valley, located in Springfield, Ohio. Serving communities from Springfield to Dayton, The Gathering exists to connect men to men, and men to God. Their desire is to see the communities they serve transformed by men who have been transformed by Christ. They accomplish this by connecting with men through community outreach events, locker rooms (small groups of men meeting consistently) and one on one discipleship. Jeff also hosts his own podcast, The Pinkleton Pull Aside Podcast, as another way to share stories from men that will encourage other men. Join Landon as he talks with one of his close friends about his personal story, the history of The Gathering of the Miami Valley and how branding has an important role to play even in a non-profit ministry! You can learn more about The Gathering of the Miami Valley by visiting www.gatheringmiamivalley.org.

Erin Gibbs is the Marketing Director for the Plantmix Asphalt Industry of Kentucky or PAIKY (PA-KEE), located in Frankfort, Kentucky. PAIKY's mission it to serve their members, expand the use of plant mix asphalt and promote it as the pavement material of choice throughout Kentucky by advocating, communicating, and educating customers, government agencies, and the public on the benefits of quality asphalt pavements. Join host Landon Wade of Goodson Clothing & Supply Co. as he discusses Erin's journey from a dance career with a Jazz & Modern company to leading the marketing efforts of PAIKY, an 84 year old industry association. Associations are very interesting and have a unique place in our industry. We hope you enjoy this conversation as much as we did! You can learn more about PAIKY by visiting www.paiky.org.

Brooke Hahnert is the Marketing Director for Virtual Telecomm, located in Louisville, Kentucky. Virtual Telecomm offers phone, internet and private data services to businesses and organizations of all sizes. Focusing on solutions and driven by service, Virtual Telecomms works to save customers time and money by selecting unbiased and perfect-fit solutions based on their unique needs. Join host Landon Wade of Goodson Clothing & Supply Co. as he discusses her journey from Western Kentucky to Wilmington, Delaware, the history of Virtual Telecomm and the role branded clothing and promotional supplies have played in the past and will as they continue to build into the future. You can learn more about Virtual Telecomm at www.virtualtelecomm.com.

Leah Weisman is the Sales & Marketing Manager at Mirazon, located in Louisville, Kentucky. Mirazon is a trusted IT advisor for businesses of all sizes, delivering expertise without arrogance. We love this tag line! Join host Landon Wade of Goodson Clothing & Supply Co. as he discusses her journey from Virginia to Kentucky, joining Mirazon in the early days and being a part of a growing company through the last several years and a pandemic! Please checkout more about Mirazon at www.mirazon.com.

Adam Mullins is the Founder & CEO of Brixilated, he and his team build what you love with Lego®. From mosaics to miniatures, our custom-designed products and experiences aim to entertain, educate and inspire builders of all ages. Brixilated is headquartered in Dayton, Ohio, with plans to open production and retail facilities in the Greater Cincinnati-Dayton Region in 2021. Adam joins Landon Wade with Goodson Clothing & Supply Co. to explore how a chance encounter lead to the companies humble beginnings and has brought them where they are today. Landon and Adam discuss how they met and the ways they are working to partner together now and in the future. Truly one of the most unique episodes to date! To learn more about Brixilated, visit www.Brixilated.com.

After moving to Ohio in 2001, Chris Vandiford began providing professional guidance to dentists in the Midwest Dental Market. Chris has been involved in over two hundred dental transitions, and has earned numerous work, leadership, and community awards. Chris Vandiford is well known in the Ohio and Midwest market with dentists, banks, lawyers and CPA's. He joins Landon Wade with Goodson Clothing & Supply Co. to discuss his history personally and professionally and how TransitionOne and their clients are working to build brands in today's environment. Learn more about TransitionOne at www.transitionone.net.

Amy Eirich is the Development Manager at Second Stride in Louisville, Kentucky. Second Stride works to retire horses safely and is comprised of horsemen and business professionals working to improve horse racing from the inside. Amy joins Landon Wade of Goodson Clothing & Supply Co. to discuss a little about her personal history, the history of of Second Stride and how they are working to increase education and awareness about the work they do to help horses transition to retirement. Learn more about Second Stride at www.secondstride.org.

Rob Rue is President & General Manager of Littleton & Rue Funeral Home in Springfield, Ohio. Littleton & Rue is a full service funeral home and crematory situated on a historic 4 acres in Springfield with a staff that cares deeply about the families they serve and the community they live in. Rob joins Landon Wade of Goodson Clothing & Supply Co. to discuss how he joined the family business, the funeral home industry and why they partner with Goodson on the branded clothing and promotional supplies they use to build their brand. Learn more about Littleton & Rue at www.littletonandrue.com.

Chuck Summers is the Director of Practice Growth for MCM CPAs & Advisors in Louisville, Kentucky. MCM CPAs & Advisors are more than accountants, they build businesses through strong and enduring business relationships and industry expertise. He joins Landon Wade of Goodson Clothing & Supply Co. to discuss his personal background, the firms history and why they partner with Goodson to build their brand. Learn more about MCM at www.mcmcpa.com.

Larry Horn is the Executive Director of Amplify Louisville in Louisville, Kentucky. Amplify Louisville is a place for startups and founders to explore ideas, build solutions, launch products, and grow businesses. He joins Landon Wade of Goodson Clothing & Supply Co. to discuss what it's like for an entrepeneur to get involved in the startup community and the challenges for both. They also discuss Larry's business background and his perspective on branding at different stops along the way. Learn more about Amplify Louisville at www.amplifylouisville.com.

Klaus Schlimm is the Vice President of Marketing for Progressive Materials in New Albany, Indiana. Progressive Materials makes silicone roof coatings that are designed to restore a commercial roof in about half the time and cost of traditional methods. He joins Landon Wade of Goodson Clothing & Supply Co. to learn more about the history of the company, discuss how they use branded clothing & promotional supplies to build their brand and explore what the future looks like as they expand into other products and partnerships. Learn more about Progressive Materials at www.pmsilicone.com.

Rob Bathe is the Owner of Folly Coffee Roasters in St Louis Park, Minnesota, makers of award winning small batch coffee. He joins Landon Wade of Goodson Clothing & Supply Co. to explore the history of Folly Coffee, how they've built their brand, and what the future looks like as they expand into other products and partnerships.use branded clothing & promotional supplies to support their goals. Learn more about Folly Coffee Roasters at www.follycoffee.com.

Justin Grimes is the Managing Director at Kennebunkport Resort Collection in Kennebunk, Maine. He joins Landon Wade of Goodson Clothing & Supply Co. to explore the history of Kennebunkport Resort Collection, how it's handled it's recent acquisition and the challenges of the last year and how they use branded clothing & promotional supplies to support their goals. Learn more about Kennebunkport Resort Collection at www.kennebunkportresortcollection.com. Learn more about EOS Investors at www.eosinvestors.com.

Lexie Larsen is Co-Founder and COO of SPIRITLESS, founded in Louisville, KY. She joins Landon Wade of Goodson Clothing & Supply Co. to explore how the company started, how the handled the challenges of 2020 and how they've used branded clothing & promotional supplies along the way to help build their brand. Learn more about SPIRITLESS at www.spiritless.com.

Paul Heintzman is Co-Founder of Saltwater Woody Rum, founded in Louisville, KY. He joins Landon Wade of Goodson Clothing & Supply Co. to explore how the companies beginnings, how the've grown and changed throughout 2020 and how they've used branded clothing & promotional supplies along the way to help build the brand. Learn more about Saltwater Woody at www.saltwaterwoody.com.

Patrick Brumley is the Director of Business Development at BELTLINE Electric, headquartered in Paducah, KY. He joins Landon Wade of Goodson Clothing & Supply Co. to explore the history of BELTLINE, how it's changed over the years and how they use branded clothing & promotional supplies for employees and customers. Learn more about BELTLINE Electric at www.beltlineelectric.com.

Jacob Bozarth is Co-Founder & CEO of RESONATE Recordings in Louisville, Kentucky. He joins Landon Wade of Goodson Clothing & Supply Co. to discuss how RESONATE started, how it's grown and how they use branded clothing & promotional supplies for employees and fans. Learn more about RESONATE Recordings at www.resonaterecordings.com.