Podcasts about studio sherpas

Most video business owners are stuck chasing reach when what actually grows a business is resonance. In this episode, storytelling and speaking strategist Jay Acunzo joins me to break down why mattering more to the right people beats marketing to everyone, and how to communicate with enough conviction that clients seek you out instead of the other way around. If you're tired of competing on price and ready to become your market's favorite, this conversation will shift how you show up. Key Takeaways Resonance beats reach. People don't take action because you reached them, they take action because they actually care. Jay's 6-part "dialogue outline" walks a client from "how does this help me?" all the way to "I'm in, how do I start?" Don't try to be different from your competitors. Aim to be refreshing to your specific market instead. Get into your client's journey early as their "running buddy" rather than waiting at the finish line to capture demand. About Jay Acunzo Jay Acunzo is a public speaking and storytelling advisor trusted by bestselling authors, TED speakers, seven-figure coaches, and brands like Mailchimp, Wistia, and Salesforce. Before starting his advisory firm, Jay was a digital media strategist at Google and head of content for 3 organizations, including HubSpot. He's directed documentaries, hosted podcasts, and created award-winning content for innovative startups and Fortune 500 brands. Today, Jay teaches business leaders how to communicate with greater clarity, influence, and resonance. In This Episode [00:00] Welcome to the show! [06:35] Meet Jay Acunzo [12:46] Mediocre Content [21:02] What Defines A Successful Business [25:39] Stop Chasing [28:57] Winning Clients [44:03] Be Different Or Be Refreshing [45:33] Influence The Space [50:15] Communicate With Influence [53:21] Connect with Jay [53:54] Outro  Quotes "Reach is how many see it, but resonance is how much they care." —Jay Acunzo "Don't market more, matter more. If you matter more, you need to hustle for attention less." —Jay Acunzo "Don't be the best, be their favorite." —Jay Acunzo "Nobody's waking up thinking, 'I gotta call Ryan.' It is our job to tell the people." —Ryan Koral "You've been a commodity waiting around for some kind of gift." —Jay Acunzo Guest Links Follow Jay Acunzo online Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Get your Early Bird tickets for the Onward Summit Join the Studio Sherpas newsletter

Andrew Nycz went from rock bottom to running a thriving video production business in South Florida—and his story is proof you really can rebuild from just about anything. In this episode, he shares how he validated a brand-new podcast offer with cheap Facebook ads before signing his first studio lease, why hiring editors was the smartest first move he made, and how he keeps a remote team that feels more like family. It's part business strategy, part comeback story, and all heart. Key Takeaways Test demand before you commit. Andrew ran $5/day ads for his podcast offer before signing a lease—proving the interest was there without the risk. Editors are the easiest first hire. Pulling editing off his plate freed Andrew up to focus on production, sales, and marketing. Great hiring is really about leadership. Patience, clear SOPs, and letting people inside your head turn a new editor into a great one. A fresh start can change everything. Moving to Florida and getting sober rebuilt Andrew's life and reignited his passion for video. About Andrew Nycz Andrew Nycz is a filmmaker and founder of Nycz Productions, a South Florida–based media company helping brands, entrepreneurs, and organizations scale through strategic video and storytelling. With a background in documentary filmmaking and digital marketing, Andrew blends cinematic storytelling with performance-driven content systems designed to drive real growth. Originally from New Jersey, Andrew made the move to Florida in pursuit of change—building his career from the ground up through persistence, discipline, and a commitment to mastering his craft. That journey continues to shape the way he shows up today: as both a creator and a strategic partner to the clients he works with. He has been proudly married to his wife Jennifer for 8 years, and together they are raising their two children, Layla and Daxton—who remain his greatest source of purpose and motivation. Andrew specializes in building full-scale content ecosystems, from podcast production and short-form distribution to brand stories and long-form narrative content. He has worked with brands, medical organizations, and high-level entrepreneurs to transform their message into scalable media engines—turning attention into authority, and authority into revenue. In This Episode [00:00] Welcome to the show! [05:33] Meet Andrew Nycz [19:11] Owning A Studio [27:17] Hiring To Scale [28:55] Standard Operating Procedures [31:50] Training An Editor Well [34:46] Using AI Notes [35:33] Connect with Andrew [36:24] Outro   Quotes "Rags to nothing to something—and it's all possible with the camera." — Andrew Nycz "If you're not having fun, you're not doing it right." — Andrew Nycz "Change is the only constant in life." — Andrew Nycz "You can have it all. You just have to figure it out." — Andrew Nycz, recounting advice from his coach "You're living testimony that you can do hard things and overcome massive obstacles." — Ryan Koral Guest Links Follow Nycz Productions on Instagram Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Get your Early Bird tickets for the Onward Summit Join the Studio Sherpas newsletter

AI filmmaker and 14-time author Jason Moore joins me to unpack how artificial intelligence has reshaped the way he tells stories — without stripping out the creativity behind them. We get into a real client project that only became possible because of AI, his three guiding principles for using it well, and how he handles the inevitable wave of online critics. If you're curious (or a little nervous) about where AI fits into your video business, this conversation's for you. Key Takeaways AI works best as a collaborator, not a vending machine — the more of yourself you bring to it, the better the output. Some projects only exist because AI makes them affordable. In those cases, nobody actually loses a job that was never in the budget to begin with. Every big tech shift — Photoshop, CGI in Jurassic Park, even self-checkout — displaced some work while creating new opportunities for the people who adapted. Jason's "soul test": if you don't bring your own creativity and judgment, you get soulless results. The human stays in the driver's seat. About Jason Moore Jason is the author of 14 books on topics ranging from creativity and design to artificial intelligence. His most recent release, AI and the Church: A Clear Guide for the Curious and Courageous, is an Amazon bestseller that has sparked more than 150 national training engagements. In film and television, Jason has collaborated with Hollywood producers and created book trailers for New York Times bestselling authors including Arianna Huffington, Seth Godin, Robert Greene, Ryan Holiday, and Marc Ecko. A graduate of The Modern College of Design, Jason now returns to his alma mater as an adjunct instructor, alongside his work as a sought-after keynote speaker and trainer whose career bridges the worlds of creative production, ministry, and emerging technology. In This Episode [00:00] Welcome to the show! [05:58] Meet Jason Moore [12:06] AI Video Content [16:22] AI Video Package [27:47] Using AI Morally [38:23] Example Projects [48:35] Outro  Quotes "AI should be a 'do it with you' tool, not a 'do it for you' tool." — Jason Moore "You have a soul and AI doesn't. If you don't bring enough of your soul to your interaction with AI, you get really soulless outputs." — Jason Moore "I'm a human first, business owner second." — Ryan Koral "When the option exists, we're going to help more people tell stories in more compelling ways than we could in the past." — Jason Moore Guest Links Follow Jason Moore on Instagram | Facebook | X Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Get your Early Bird tickets for the Onward Summit Join the Studio Sherpas newsletter

In this live coaching episode, I sit down with Evans Wilson of Zenith Creative, who's spent years running his video business as a side hustle alongside a full-time corporate job. We dig into the real reasons he's stuck on pricing and growth, and I walk him through a paid discovery workshop strategy I've used more than 50 times to win bigger clients and build instant trust. We also get into the future of video in an AI world and why storytelling is still your edge. Key Takeaways A paid discovery workshop reframes you from "vendor pitching services" to "strategist worth investing in"—and clients stop ghosting meetings the moment money's on the table. Sell the result and the roadmap, not the meeting itself. Nobody's excited to buy another Zoom call. Apply the workshop fee to a package booked within 60 days to make it an easy yes for newer clients. AI is changing production fast, but storytelling, pacing, and trust are still the things you get hired for. About Evans Wilson Evans Wilson is the founder of Zenith Creative, a video production company he's run for nearly nine years alongside an 18-year corporate career as the solo in-house videographer for a large energy company. With help from his wife and a handful of trusted freelancers, he's built Zenith into a thriving business while quietly living the "double life" so many video creators know well. These days his focus is on growing Zenith, where he primarily serves construction and industrial services companies—though he's always happy to stray from that niche when the right project comes along. In This Episode [00:00] Welcome to the show! [06:37] Meet Evans Wilson [11:36] Finances [18:32] The Video Blueprint Method [21:24] Selling Workshops [37:14] How the Content Market Changes [38:47] AI Content [47:56] Connect with Evans [48:21] Outro   Quotes "People who pay, pay attention." — Ryan Koral "What you want to sell is the results." — Ryan Koral "Get to the heart of the story, get to the soul of the brand, and then start thinking about how you roll it out into other content." — Ryan Koral "It's the worst it's gonna be right now—but the challenge is always, are you a good storyteller?" — Ryan Koral (on AI video) "The only thing stopping me is me, not them." — Evans Wilson Guest Links Find Zenith Creative onlineFollow Evans Wilson on Instagram Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter

In this episode, I sit down with Zack Thompson, co-founder of Bumpy Road Productions, for a live coaching session on pricing, packaging, and positioning. Zack's growing a sketch comedy series offer for brands, and we dig into why his current price points are leaving serious money on the table. If you've ever struggled to charge what your work is actually worth, this one's for you. Key Takeaways Your base package needs to be profitable on its own—don't price the entry tier hoping clients upgrade to your premium offer Charge for value, not crew size; a one-person shoot and a five-person shoot shouldn't be a $2K difference One specific, numbers-driven testimonial from a recognizable client is worth more than a hundred generic "they're great" reviews Build three simple packages with clear differentiation in scope and cadence rather than stuffing everything into the top tier About Zack Thompson Zack Thompson is the co-founder of Bumpy Road Productions. Majored in Film at Rochester Institute of Technology, then worked in outdoor documentary television for 5 years. Now he runs his own production company with his brother Jake. Recently completed a feature-length sports documentary, "Northmen Way, A Lacrosse Story". With Bumpy Road they have done all forms of client video work, specializing in comedy-driven video. Quotes "I'm done in the days of throwing a low ball price just to get a job and then kicking myself afterwards." — Zack Thompson "When you start to talk about the potential value, it becomes way easier to justify spending fill in the blank." — Ryan Koral "Just be careful on how you build those packages—make the base one that if you only ever sold it, you'd be all set." — Ryan Koral Guest Links Follow @bumpyroadproductions on Instagram and Facebook Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter

Lynn Friesth spent 41 years at John Deere before stepping into what he calls an "encore career" — and now he helps other retiring professionals do the same. In this conversation, we dig into why story is the most underrated strategy in any business, how to draw real moments out of people who don't think they have a story, and the surprising market opportunity for filmmakers willing to serve the 65-and-older crowd. Plus, Lynn shares why "not done yet" might be the most powerful mindset shift you can make at any age. Key Takeaways Your story isn't just nice-to-have content — it's the thing that makes clients choose you over everyone else with similar skills Polished doesn't beat real anymore; the unscripted moments are what actually connect with viewers Retiring professionals are a massive, underserved market for filmmakers — they have the wisdom, the budget, and the need Testimonial videos from past colleagues and clients are way more believable than anything you could say about yourself About Lynn Friesth Lynn coached high-achieving executives 55+ to reinvent their identity, leverage their expertise, and create meaningful income—without getting lost in the noise of endless options. With his unique Human Wisdom + AI Toolkit approach, powered by LynnAI, they combine your hard-earned experience with the leverage of modern tools—helping you design an Encore Career that's both impactful and sustainable. Results he helped clients achieve: Turn decades of corporate leadership into a thriving advisory business Replace a corporate salary with a flexible, meaningful consulting practice Launch a personal brand that attracted clients in under 6 weeks In This Episode   [00:00] Welcome to the show! [05:08] Meet Lynn Friesth [09:35] The Five Stages of Manhood [18:04] Don't Overcomplicate Things [18:59] Being Real [24:34] Ask Questions [33:40] Lynn AI [35:47] Lynn's Book [36:57] Connect with Lynn [38:47] Outro   Quotes "Don't just drift into your encore life. Get started and design what you want to do. Don't drift, just design." - Lynn Friesth  "Your story is what's gonna make you different than the person next to you. Your story is gonna be the thing that's gonna make people want to work with you or not." - Ryan Koral  "I always tried to have a really tight script and follow it. But then I found out the most views I got were a couple of podcasts where I just riffed and stumbled over words and wasn't very polished at all — but I was real." - Lynn Friesth "Often high achievers want to talk about what should I be doing, when in fact what they really need to find out is who do I want to be." - Lynn Friesth Guest Links Check out Lynn's Website  Not sure what's next after corporate life? Meet Lynn AI — Lynn's virtual coaching assistant. He'll help you find your purpose, build your brand, and create a life of impact.  Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter

In this episode, I sat down with filmmaker Derick Fischer of Fishbowl Media for a live, no-script coaching session. After getting laid off from his corporate TV gig last November, Derick is officially making the leap from side hustle to full-time business owner—and he was honest about the messy middle of that transition. We unpacked his pricing, the systems he's missing, and the specific tools he can plug in this week to start filling his pipeline. Key Takeaways Your hourly rate is probably a fantasy until you track every hour. Music searches, call sheets, revisions—those "little" tasks add up to thousands of dollars in unpaid time per project. Cold outreach still works, but it shouldn't be manual anymore. Tools like BotDog and Perplexity can build your prospect list and start conversations while you're focused on shoots and edits. Lead with a low-ticket offer, not a video package. Free virtual tours, paid workshops, or strategy sessions get clients in the door before you ever pitch the bigger project. A weekly sales block on your calendar is non-negotiable. Without it, you're back on the roller coaster the second a big project wraps. In This Episode [00:00] Welcome to the show! [05:16] Meet Derick Fischer [07:49] Coaching Session [10:01] Biggest Frustration in the Business [12:08] With the End In Mind [17:20] Evaluating Cost In Jobs [20:52] Perplexity AI [24:36] Botdog AI [30:30] Having Systems In Place [35:21] Connect with Derick [35:57] Outro Quotes "If those costs are not being passed over to a client, you're giving away your time and you're giving away $1,500 worth of your skills." — Ryan Koral "You will forever be on the roller coaster, trying to find new client after new client, but without a system in place, you're just making life a lot harder for yourself." — Ryan Koral "Find the things that can run in the background, especially as a solopreneur, when you are the one responsible for everything." — Ryan Koral Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter  

Park Howell, the world's most industrious storyteller, joins Ryan to break down why most brand stories fall flat—and the simple framework that fixes it. From making the pronoun shift from "me" to "you" to walking Ryan through a live ABT exercise on the podcast itself, Park shows exactly how to stop pitching and start proving your worth to the right audience. Key Takeaways Your story isn't about what you make—it's about what you make happen in your audience's life The And, But, Therefore (ABT) framework is the DNA of every story that actually lands Niching down works like a tractor beam—when you get specific, the right clients get pulled in Copy your homepage into ChatGPT and ask it to rewrite using Park's ABT framework for an instant shift About Park Howell Park Howell is known as The World's Most Industrious Storyteller having grown purpose-driven brands by as much as 600 percent. He is an EMMY Award-Winning, 40+ year veteran of the advertising industry and hosts the popular weekly Business of Story podcast, authored Brand Bewitchery, and co-authored The Narrative Gym for Business. Park recently launched the StoryCycle Genie™ to help business leaders craft a lucrative brand story strategy in minutes, not months. He is sought after internationally to help executives excel through the stories they tell. In This Episode [00:00] Welcome to the show! [05:34] Meet Park Howell [07:22] Story [11:16] Hero of the Story [14:06] Story Cycle System [16:02] And, But, Therefore... [25:32] Niching Down [32:04] Connect with Park [33:06] Outro Quotes "Your story is not about what you make, but what you make happen in people's lives." — Park Howell "You are not the center of your story. Your audience is." — Park Howell "We are all intuitive storytellers, but we really need to be intentional storytellers using frameworks that we know that work." — Park Howell "When you niche down to be that very specific supplier for a very specific audience, you're going to get other business outside of that niche, but it becomes like a tractor beam that sucks them into the Life Star." — Park Howell "Artificial intelligence is the worst brand name ever. If you really know how to use it and collaborate with it, it becomes artful intelligence that actually augments your intelligence." — Park Howell Guest Links Follow Park Howell on Instagram | Facebook | Twitter | LinkedIn Get your brand story strategy using StoryCycle Genie™ Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter

In this solo episode, Ryan pulls two real hot seats from a recent mastermind call and unpacks the patterns behind them—outbound efforts that lead to ghosting, and messaging so vague even the owner's mom can't explain what they do. He also shares why he's writing a book this year, the AI stack he's using to buy back time, and the client-interview exercise that turns your favorite customers into your copywriters. Key Takeaways  Discovery calls aren't pitch calls. Your job is to ask enough questions that they practically sell themselves on video—not to rattle off your packages and hope something sticks. Your clients already wrote your tagline. Interview the people who keep coming back, capture their exact language, and let that become your marketing message instead of trying to invent one in a vacuum. Niche expertise lets you skip the 20 questions. Once you know the top pain points in a vertical, you can name them before the prospect does—and that's when they say, "it's like you're reading my mail." Record every sales call. An AI notetaker gives you a searchable archive of what clients actually care about, and most video business owners still aren't doing this. In This Episode [00:00] Welcome to the show! [09:30] AI Softwares [12:19] Ryan's Book [23:17] Understanding Clients Pain-Points [26:56] A Strong Elevator Pitch [29:53] AI Recorders [30:21] Outro  Quotes "Your vibe draws your tribe. When you speak and share the things you care about, it's gonna resonate with certain people—and it's gonna not resonate with others. That's what you want." — Ryan Koral "They're ghosting you because they never reached out. They didn't have a problem, they were saying would be solved by video." — Ryan Koral "Your clients, your favorite clients—they should be able to tell you exactly why they keep coming back. Use that in your marketing message." — Ryan Koral "The more you let them articulate what their pain points are, the easier it is to serve them in the long run." — Ryan Koral Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter

486  Overview Daren Smith — indie film producer and founder of Craftsman Films — is back on the show, and he's bringing a whole new level of clarity on what it takes to build a sustainable creative business. He breaks down the MOVIE framework from his new book Blockbuster, shares the LinkedIn strategy that grew his audience from 800 to 12,000+ followers, and offers a totally fresh take on selling that doesn't feel like selling at all. If you've ever struggled with getting clients to say yes, or wondered how to stop spinning your wheels across too many platforms, this one's for you. Key Takeaways Pick one channel and go all in. Daren grew his LinkedIn following from 800 to 12,000+ in about 18 months by showing up consistently and targeting the specific audience he needed to reach — investors, not just filmmakers. Stop convincing, start listening. Rather than pitching what you want to make or sell, "dig for the demand" by asking clients what's frustrating them, what they wish were different, and what's keeping them up at night. Leverage other people's audiences. Getting a column on IndieWire — a site with 10 million monthly visitors — didn't happen overnight, but it started with a single DM and a year of showing up. That's the shortcut that doesn't feel like one. Use a filter for every opportunity. Daren evaluates every project with three questions: Is there leverage? Do I feel compelled to make this? And is it inevitable? If it doesn't clear all three, it's a no. About Daren Smith Daren is an independent film producer based in Utah, USA, who has produced four indie features and four seasons of television. Last year he had TWO films in theaters at the same time, which was a huge milestone. Currently, he's raising Producer Fund I, a $10M fund to produce the next 10 indie features, with the ultimate goal of creating a truly independent film ecosystem that benefits everyone - the investors, the filmmakers, the audience, and the industry at large. He's the founder of Craftsman Films, and the author of a number of books, his most recent being Blockbuster - How Independent Creators Can Build Massively Profitable Businesses. In This Episode [00:00] Welcome to the show! [05:13] Meet Daren Smith [06:47] Blockbuster [13:36] Visibility [16:18] Marketing [22:54] Go All In [26:35] Leverage [29:35] Indie Film [45:49] Having a Checklist [50:26] Connect with Daren [52:49] Outro Quotes "I'm not in the business of convincing people. If you convince somebody, you're running the risk of them being really upset if it doesn't go exactly the way they expected." — Daren Smith "The release of the thing is the start of the marketing. If you're really smart and strategic, you're actually doing marketing leading up to it — creating the tension that gets people to say, I have to have this." — Daren Smith "You're competing against everything else on the internet. Not just other people making movies — it's all of social media, all of AI, all of TV, all of gaming. You can make a really good thing and it can still fail if it doesn't reach enough people." — Daren Smith "I'm doing an exclusively family-friendly, values-based, meaningful media model. When I evaluate a project, I want filmmakers to know how I think — so that you're not saying yes to things you shouldn't be." — Daren Smith "Go all in on one channel until you reach a tipping point where it's kind of working on its own. None of mine were growing when they each got 10% of my time and energy." — Daren Smith Guest Links CraftsmanFilms.co — Daren's main hub (free digital copy of Blockbuster at craftsmanfilms.co/blockbuster) Find Daren online - LinkedIn Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter

Quynh Nguyen, Jessie Chu, and Sara Kim are paper flower artists, educators, and co-founders of a mastermind built specifically for creative makers. In this episode, they share why story — not just skill — is what separates thriving artists from those who stay invisible. We also dig into why the creative maker market is a surprisingly powerful niche for video professionals to explore, and what it really takes to just start showing up on camera. Key Takeaways Sharing your story isn't optional — your audience is already guessing what your brand is about, so you might as well tell them yourself. The creative maker market (paper artists, ceramicists, makers of all kinds) produces inherently beautiful visuals and is actively looking for videographers who get them. You don't learn until you launch — waiting for the perfect setup or the perfect script just delays the growth that only comes from doing. A mastermind works best when the leaders model vulnerability first — that's what gives members permission to open up and be honest about their struggles. About Quynh, Jessie, Sara Three artists. Two countries. One mission: to build a thriving, honest, and supportive community for paper flower artists around the world. Together they bring backgrounds in law, music performance, culinary arts, marketing and logistics. They are proof that creative entrepreneurs come from everywhere. Paper Talk was born in 2017 when Quynh and Jessie could not find a community of crepe paper flower artists online and decided to build one themselves. What started as a Facebook group became a global community of makers, a podcast with 250,000 downloads, three published books, a YouTube channel with 73,500 subscribers, and brand partnerships with some of the most recognizable names in the creative industry. None of that happened without video. In This Episode [00:00:00] Welcome to the show! [00:05:29] Meet Quynh, Jessie, and Sara [00:17:42] Utilizing Pinterest [00:24:03] Creative Maker Market [00:39:19] Newsletters [00:46:53] Mastermind Groups [00:58:56] Connect with Quynh, Jessie, and Sara [01:00:04] Outro Quotes "If you don't put your foot out there and say, 'This is my story, this is my brand' — they might miss the mark, and you're missing your targeted audience." — Quynh Nguyen "What you see versus what your audience sees are two different things. Being able to tell them why you're doing this — that's what stands out." — Jessie Chu "Your ideal clients need you to show up for them. If you're holding back by not showing up on video, you're holding back the thing you're made to do." — Ryan Koral "My first video is so cringy to watch — but I don't take it down, because without that first video, I wouldn't be where I am now." — Sara Kim "In the last 10 weeks of sharing my real story — vulnerable, personal stuff — I've gotten more comments, DMs, and people stopping me in public than in the last two years combined." — Ryan Koral Guest Links Find Quynh Nguyen (Pink & Posey) online - Website | @pinkandposey on socials Find Jessie Chu (Crafted to Bloom) online - Website | @jessie.choo on socials Find Sara Kim online (Handmade by Sara) - @handmadebysakim on socials Explore Paper Talk Podcast Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter

Ryan goes live — sort of — and ends up doing what he does best: real, honest coaching. In this solo-ish episode, Ryan chats with Mark Cruz about the fear of hiring help and what it actually looks like to start delegating in a small video business. Ryan also gets candid about overcoming perfectionism and why launching imperfectly beats not launching at all. Key Takeaways Hiring a virtual assistant through sites like onlinejobs.ph or Upwork — even for just 5–10 hours a week — can free up serious mental bandwidth and open the door to more revenue-generating work You don't need consistent income to start hiring; start small, build trust, and scale from there Perfectionism is the enemy of progress — in business and in life, done beats perfect every time Use AI tools (like Claude!) alongside personality assessments to build a hiring process that finds someone who truly complements how you work About Ryan Koral Ryan Koral is a documentary filmmaker, founder, and creative coach based in Michigan. Over the last 20+ years, he's built a 7-figure story-driven video studio (Tell Studios), a global community of filmmakers and creative entrepreneurs (Studio Sherpas), and a weekly podcast with over 1 million downloads. His work has reached email audiences of over 100,000 people, and he's had the privilege of working with names like Gino Wickman, Mike Kim, Disney, and the University of Michigan. Today, Ryan helps founders and experts who are the best-kept secret in their industry step into their voice, tell their story, and build a brand people believe in. He's currently writing a book about storytelling in the age of AI. In This Episode [00:00] Welcome to the show! [07:24] Hiring an Executive Assistant [16:02] Buy Back Your Time [23:25] Overcoming Perfectionism [25:49] What Could Happen? [28:51] Being More Authentic [31:22] Outro Quotes "You don't learn until you launch." — Ryan Koral "If you just got 10 hours back a week — how would that feel?" — Ryan Koral  "I built my job, my studio, for my life — I'm not trying to build my life around my work." — Ryan Koral "Make mistakes, go ugly early, try things out at a fraction of the cost to learn your processes." — Ryan Koral Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter  

Alex Yu is a real estate team leader and coach out of Orange County, California who's spent 21+ years learning what it really means to serve the right people — not just more people. In this conversation, Alex and Ryan get into the surprising parallels between real estate and the video business, particularly around audience clarity, the danger of copying other people's content strategies, and why being authentically yourself online is actually your biggest competitive advantage. It's a refreshingly honest conversation from someone who's made the expensive mistakes so you don't have to. Key Takeaways "Everyone is my client" is a trap. If you're trying to speak to everyone, you're resonating with no one. Getting specific about who you serve — and why — is what makes your content and your marketing actually work. Copying someone else's strategy is like copying a copy of a copy. Alex's analogy of a house key that gets worse with each duplicate is spot on: by the time you're doing a watered-down version of what worked for someone else in a different market, it's barely opening any doors for you. 100 targeted views can outperform 100,000 random ones. If you only need 10 new clients, the math on "going viral" doesn't add up — what you actually need is the right 100 people watching, not the largest possible audience. Video builds trust while you sleep. Alex makes the case that video lets you pre-qualify (and disqualify) potential clients before they ever book a call — saving you hours and shortening the sales cycle with the people who do reach out. About Alex Yu Alex Yu is a real estate team leader and coach based in Orange County, California, with over 45 years of roots in the area and a background that includes managing bank-owned assets for JP Morgan Chase during the 2008 financial crisis. These days, he leads a lean, high-performing team — proving that fewer, better people beats a big headcount every time. Alex is passionate about helping business owners get clear on who they serve, build cultures worth showing up for, and use video to grow their brand authentically. In This Episode [00:00] Welcome to the show! [04:23] Meet Alex Yu [06:19] More Than Just a Lead [13:12] Having the Right Team [16:04] Hiring and Firing [21:25] Good Work Culture [26:44] Being Your Authentic Self [38:07] Benefits of Being On Video [48:27] Connect with Alex [48:51] Outro  Quotes "When they're called leads, and they're called transactions, and they're called deals, that kind of diminishes what the life change is. And I think that's actually the biggest mistake I see." — Alex Yu "If you have a house key and you make a copy of it, the second copy is not so good. The third copy based on the second copy is worse. Pretty soon you're so far removed that it doesn't even open the doors you want anymore." — Alex Yu "There's a third of people that are going to work with you no matter what — they love you. There's a third that don't like your face, your voice, whatever — they'll never work with you. And then there's another 33% that just don't know you yet." — Alex Yu "Video can be an amazing time saver. People watch your brand video, they get to know you, they decide whether or not you're somebody they want to work with — and if they save you the time of not booking a discovery call, that's the ROI." — Ryan Koral "It's not always about income. It's about figuring out what is important to you and then doing more of it — and knowing at the end of the day that the income is going to be part of this." — Alex Yu Guest Links Find Alex Yu online Follow Alex Yu on Instagram Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter    

Brian Bogert is a human connection expert and voice architect who helps people identify the hidden patterns and emotional blocks that keep them stuck — in life and in business. In this episode, we dig into why so many creatives struggle to charge what they're worth, how childhood experiences shape our business decisions, and what it actually looks like to "drop the armor" so you can show up with more confidence and land better clients. Key Takeaways Your pricing problem is probably a personal problem. Brian shares how a video creative with over a million followers had never made more than $50K/year — until they addressed the emotional blocks tied to a childhood experience. Within months, she 3X'd her rate and was on track for her first million. Ask the question nobody's asking. The simplest way to get unstuck is to ask yourself (and your clients) better, open-ended questions. Brian's framework: "Questions create options and opportunities to make new choices." Strong spine, soft front. Know your value, your boundaries, and your worth — and be unwavering in that. But stay open enough to connect. That combo is what drives both better relationships and better sales. Your voice is your greatest asset. In a world where AI is commoditizing creative work, what sets you apart is your authentic voice, your leadership, and your ability to connect on a human level. About Brian Bogert Brian Bogert is a strategic voice amplifier and emotionally driven force multiplier who helps people lead, communicate, and scale with clarity - without compromising their humanity. Brian works with entrepreneurs, elite performers, and visionary creators to unlock clarity and scale through the lens of human behavior, message intelligence, and scalable connection. He compresses time, cuts through noise, and turns chaos into aligned action. With 100M+ video views and one of the most powerful comeback stories in the space, he brings raw authenticity, actionable insight, and unmatched energy to every stage, podcast, or training he leads. He believes in using technology to amplify humanity and truth - not replace it. Always human first. "When you eliminate waste, you can operate at speed without the need to hurry." - Brian Bogert In This Episode [00:00] Welcome to the show! [05:37] Meet Brian Bogert [07:28] Identifying and Removing Waste [20:32] Defining Where You Are Stuck [22:32] Importance of Questions [28:36] Strong Spine, Soft Front [32:05] Sharing Your Story Helps Others [36:17] Vulnerability [42:08] How To Charge More [48:35] Connect with Brian [52:54] Outro  Quotes "Your voice is your greatest asset. The question is, do you know your voice? Do you feel strength and conviction in your voice? And can you be unwavering in your voice?" — Brian Bogert "The second you have nothing to protect, justify, or defend about yourself — about how much you charge, about the quality of your work, about your integrity — you are free." — Brian Bogert "You don't have it because you don't ask for it. We're afraid." — Ryan Koral "Courage doesn't mean you're not afraid. It means you choose to do it anyway." — Brian Bogert "The world will never judge you based on your intent. The world will only ever judge you based on what your words, actions, and behaviors communicate, even if you're not aware of it." — Brian Bogert Guest Links Find Brian Bogert online Follow Brian Bogert on Instagram | Facebook | LinkedIn Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter  

Bill Grant is a partner and creative director at As Told By, a production company out of Columbia, South Carolina. After 20+ years in the industry—starting in weddings and grinding through social media retainers—he landed on something that actually works: long-form storytelling for nonprofits, built around a framework that helps clients use their videos and actually raise money with them. He also shares how he transitioned from a full W-2 team to a lean contractor model, and how his studio is quietly becoming a podcast production hub. Key Takeaways The "Blueprint Framework" — Bill's system for making sure nonprofit clients get real ROI from their videos: get it in all the foundational places (YouTube, LinkedIn, website, email signature), show it in person as often as possible, and actually analyze the results Retainer-heavy social media work can feel productive but often burns clients out — long-form, emotionally-driven storytelling tends to create far more lasting impact and return business Transitioning from W-2 employees to contractors gave Bill more flexibility and surprisingly better working relationships with his former employees Podcast studio rentals starting at $350–$500 per session can at minimum cover your rent — and at best, become a serious revenue center if you add production services on top. About Bill Grant Bill Grant, Partner and Creative Director for As Told By, is passionate about helping nonprofits tell their story through effective marketing and video production. For roughly 19 years, Bill has led the way in helping the philanthropy efforts of organizations throughout South Carolina by highlighting the impact they have on real people of the Midlands. Bill is talented in uncovering the stories that make a connection and weaving them into video content to create an emotional attachment to the mission of every organization that he works with at As Told By. He is always thinking outside of the box for ways to inspire action. He also operates As Told By Studio in Columbia producing podcasts for clients as well as the As Told By You Podcast. In This Episode [00:00] Welcome to the show! [06:55] Meet Bill Grant [14:11] The Blueprint [18:25] Helping Clients Use Their Videos [37:57] Social Media Marketing [41:09] Employees And Contract Workers [43:59] Ways To Use Studio Space [51:37] Connect with Bill [52:53] Outro Quotes "You don't lose until you quit." — Bill Grant "Our focus is to make something that they love. They can't be OK with it. It can't be satisfactory. They've got to love it." — Bill Grant "Even if they know how to do it, they don't always do it. So to have that nudge—just caring for them—makes sure they get out of it what they want." — Bill Grant "My relationship with ex-employees is so much better than it was when they were employees." — Bill Grant "The overthinking is what pauses you. This idea right here is worth $2,500 at minimum—just take these words and say them to a client." — Ryan Koral Guest Links Follow Bill Grant on Instagram | Facebook  Check out As Told By You Podcast Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter  

In this conversation with Jeremy Vest, we explore the real challenges of running a sustainable video business—from figuring out profitable pricing to building systems that let you step away without everything falling apart. Jeremy shares his journey from underpricing his work to creating a business model that prioritizes recurring revenue and genuine client relationships over the feast-or-famine cycle that plagues so many filmmakers. Key Takeaways Pricing isn't just about covering costs—it needs to account for growth, overhead, and the strategic value you bring to clients, not just your time and equipment Recurring revenue relationships beat one-off projects—focusing on retainer clients and long-term partnerships creates predictable income and reduces marketing stress Systems free you from your business—documenting processes and building operational systems lets you scale without being the bottleneck in every decision Your business should serve your life goals—whether that's flexibility, income, or creative fulfillment, build your business model around what actually matters to you About Jeremy Vest Jeremy Vest is the founder of Creator Unlock & Video Niche King. With 19 years of experience and over 50 billion organic views generated through his strategies, Jeremy helps creators & companies build YouTube channels that grow on purpose—not by luck. He's worked with Roger Wakefield, dozens of Fortune 100 companies, Grant Cardone, and vidIQ. Jeremy created the D.O.M.I.N.A.T.E. Framework, a clear game plan for turning YouTube into consistent attention, leads, & revenue. In This Episode [00:00] Welcome to the show! [06:24] Meet Jeremy Vest [09:42] Sticking With A Niche [16:12] Starting A YouTube Channel [27:49] Analysis Paralysis [31:06] Using AI Before Publishing [38:25] Story Over Equipment [44:25] "Edutainment" [50:21] Connect with Jeremy [54:30] Outro   Quotes "If you're not making enough to reinvest in your business and pay yourself what you're worth, you're not pricing right—you're just buying yourself a job." - Jeremy Vest "The best clients aren't always the ones with the biggest budgets—they're the ones who value what you do and want to work with you again and again." - Ryan Koral "I'd rather have three solid retainer clients who need me every month than chase twenty one-off projects that all disappear after the invoice is paid." - Jeremy Vest "When you build systems in your business, you're not just making life easier—you're creating something that can actually grow without you doing everything yourself." - Ryan Koral "Stop thinking like a freelancer who trades time for money. Start thinking like a business owner who creates value that compounds over time." - Jeremy Vest Guest Links Follow Jeremy Vest on Instagram | Facebook | YouTube | TikTok | LinkedIn Free Niche Audit www.creatorunlock.com Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter

Skye Waterson joins the show to talk about something that hits home for a lot of creatives—why we start everything but finish nothing. She breaks down the connection between ADHD symptoms and creative entrepreneurship, shares her game-changing filter for deciding what actually deserves your attention, and explains why having fewer goals will get you further faster. This one's packed with practical systems that'll help you work with your brain instead of constantly fighting against it. Key Takeaways About 30% of creative entrepreneurs show ADHD symptoms—and most don't even realize it's affecting how they run their business The Filter Framework helps you ask three critical questions before taking on any new project: Does this move my business forward? Can I do this sustainably? Will this create momentum? Having 20 goals for the year means you're building a house of cards that'll collapse the moment something shifts—focus on one domino at a time instead Deep work sessions are most effective when you focus on completing ONE thing across multiple sessions rather than spreading your attention across three different projects each week About Skye Waterson Skye Waterson is the founder of Unconventional Organisation, an international support service for professionals with ADHD. Diagnosed during her PhD after repeated burnout, she's built a business that helps entrepreneurs and executives with ADHD (or suspected ADHD) build sustainable systems, scale their companies, and actually enjoy the process. Her approach is science-backed, realistic, and built around how ADHD brains actually work. In This Episode   [00:00] Welcome to the show! [05:05] Meet Skye Waterson [07:46] Classic ADHD Symptoms [12:28] ADHD And Dopamine [21:27] Brain Dump [24:53] How To Prioritize [45:17] Stop Doing The Hard Way [47:15] Connect with Skye [48:18] Outro   Quotes "I would recommend that you stop trying to just do it the hard way because you feel like you should because if everyone else can do it, you can do it." - Skye Waterson "You probably are working at capacity right now. You need a new system, not just more stuff to do." - Skye Waterson Guest Links Follow Skye Waterson on Instagram Visit Skye Waterson's Website and Podcast Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter

Brian Galke breaks down how to decode people's facial features to connect better with clients and prospects. He shares practical tips on reading eyebrow shapes, understanding personal vs. business sides of the face, and why soft skills matter more than ever as AI automates technical work. This isn't manipulation—it's about truly seeing people and serving them at the highest level. Key Takeaways The Three Eyebrow Shapes: Straight eyebrows = facts and data people; angled eyebrows = action-oriented doers; rounded eyebrows = emotional, relationship-focused individuals. Tailor your communication style based on what you observe. Left vs. Right Side of Face: The left side (from your perspective) shows someone's personal/emotional side, while the right shows their business/logical side. Notice which side they lead with to understand how to connect. Soft Skills Are Your Competitive Advantage: With up to 800 million jobs potentially replaced by AI, your ability to read people, connect authentically, and make others feel seen is what'll set you apart. Practice Makes Perfect: Knowledge without action is worthless. Start observing eyebrows in every conversation, adjust your approach, and watch your client relationships transform. About Brian Galke Brian Galke is a communication strategist, keynote speaker, and founder of Subtle Skills, where he teaches people how to decode others, conversations, and connection itself. After overcoming social anxiety early in his career, Brian was introduced by a mentor to Decoding Facial Features—a skill that revealed how people naturally process information, make decisions, and communicate. By combining decoding with body language, active listening, and statement analysis, he created a practical, tactical communication framework that works in any environment. Those very skills helped him rise to Regional Vice President of Sales, managing a $40M  book of business. Now a sought-after Keynote Speaker and Podcast Guest, Brian has shared stages with Chris Voss, Brad Lea, Janine Driver, Steve Sims, and Greg Reid, helping audiences master the subtle decoding skills that make communication more influential, confident, and authentic. In This Episode   [00:00] Welcome to the show! [06:30] Meet Brian Galke [07:23] The Decoding Detective [08:21] Understanding People [10:54] Treating Others Well [18:25] Soft Skills [23:53] Speaking Their Language [34:59] Headshots [40:02] Connect with Brian [42:16] Outro   Quotes "People feel more isolated and alone than they have in all time because they're looking at other people's social media, seeing the highlight reel and thinking their daily life doesn't matter. When people feel seen and heard, they feel changed." — Brian Galke "If you read the statistics, it's up to 30% of jobs will be replaced by AI. So that's up to 800 million jobs. People need to learn people skills so that they're actually different from AI and automation." — Brian Galke "Knowledge is one thing. Awareness is exposure, one thing. Putting into practice is where it becomes valuable." — Brian Galke "Go out and use these skills because when people feel seen and heard, they feel changed. Practicing connecting with other people can change a life, but it can also save a life." — Brian Galke Guest Links Get the Cheat Sheet: https://getthecheatsheet.com Subtle Skills: https://subtleskills.com Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter

Jonathan Mast (the White Beard AI Guy) breaks down how video professionals can use AI to handle the administrative grunt work that's eating up their time—without sacrificing quality or creativity. He shares his proven strategies for creating consistent content, automating client onboarding, and using AI as a creative partner instead of a replacement. If you've been overwhelmed by AI or skeptical about how it fits into your business, this conversation will change your perspective. Key Takeaways Start with operations, not creativity – Use AI to handle scheduling, client communications, and admin tasks before trying to use it for creative work. These "boring" tasks are where you'll see immediate time savings. The Q&A content strategy – Record simple videos answering common client questions. You already know the answers, so there's no need for scripts or elaborate setups. Batch record them in an hour and you've got weeks of content. AI as your creative partner – Think of AI tools as amplifiers of your creativity, not replacements. Let them handle the tedious parts of editing, graphics, and client onboarding so you can focus on what you do best. Don't chase every new tool – Check in every 60-90 days on what's new in AI for video, but don't jump on every shiny object. Focus on tools that integrate with what you're already using. About Jonathan Mast Jonathan Mast stands at the forefront of AI prompting mastery, empowering businesses and entrepreneurs to leverage artificial intelligence for measurable growth. Since 1995, he has blended marketing expertise with cutting-edge technology, and over the past few years has emerged as a leading authority on practical AI implementation. With an engaged audience of nearly 600,000 AI enthusiasts and entrepreneurs (450,000+ in his active Facebook group and 100,000+ email subscribers), Jonathan is a trusted voice making complex AI concepts approachable and immediately applicable. His Perfect Prompting Framework teaches businesses how to effectively communicate with AI tools like ChatGPT, Claude, and Gemini to achieve exceptional results. As the founder of White Beard Strategies, Jonathan focuses on helping businesses and their teams leverage AI to save time, increase profits, and deliver more value to their audiences. His philosophy emphasizes AI as a tool that amplifies skill and experience rather than replacing human creativity and judgment. Jonathan's dynamic speaking style breaks down complex AI concepts into actionable steps that audiences can implement immediately. His international speaking engagements across North America, Asia, and Australia are packed with practical takeaways, and his 100+ podcast appearances demonstrate his ability to connect with and educate diverse audiences. In This Episode [00:00] Welcome to the show! [04:37] Meet Jonathan Mast [05:42] AI Marketing [17:27] AI Note Taking [21:53] Wispr Flow [26:29] Answering Questions Through AI [29:33] Why Posting Matters [30:57] Video Made Easy [44:22] Saving Time In Your Business [49:21] Connect with Jonathan [51:17] Outro   Quotes "AI gives you time. It gives you space. It gives you margin and that margin lets you be the creative that you truly want to be." – Jonathan Mast "We're literally in that stage of technology right now where if you're in a business and you're not using AI, I really believe you're going to find yourself in a very bad spot within 18 months." – Jonathan Mast "If you were going to start using AI, start with your operations, start with the things you just wish somebody else would do." – Jonathan Mast "You could literally take one wasted hour a week and turn it into answering some simple questions that you already know the answers to." – Jonathan Mast "Let AI amplify your creativity. You guys have such amazing creativity but sometimes we get so bogged down in the day-to-day running our business that we can't be the creative we want." – Jonathan Mast Guest Links Connect with Jonathan Mast - https://jonathanmast.com/linktree Search "White Beard AI" to find Jonathan's content across platforms Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter

Elisa Trentham is a legacy storyteller, founder of Sherwood Media, and adjunct instructor who's learned how to build a video business on her own terms. In this conversation, she shares why elevating client experience matters more than having the fanciest gear, how she's building her own distribution platform through live events, and the importance of defining success based on your values—not someone else's highlight reel. Key Takeaways Client experience is everything – From pre-production prep to the actual set, creating an elevated experience for your clients sets you apart more than your camera specs ever will. Build your own platform – Instead of relying solely on social media algorithms, create your own distribution through live events and community experiences where you control the narrative. Define success on your terms – Stop comparing your behind-the-scenes to someone else's highlight reel. Your journey, your values, and your definition of success are what matter. Be a "heck yes" person – If you're going to say yes to something, go all in. But also give yourself permission to pivot when something's not working anymore. About Elisa Trentham Elisa is a Knoxville native, business owner, wife, and mother of three who has spent her career capturing stories that matter. Her journey began in her backyard, making movies with friends using her parents' camcorder. That passion led her to Asbury University where she earned a Media Communication degree and gained experience working broadcast at the Vancouver Winter Olympics and on film sets in Hollywood. After college, Elisa joined University of Tennessee professors as the Media Production Coordinator for an international women's empowerment program funded by the State Department. This role taught her how to tell powerful stories with a simple camera and microphone, and gave her opportunities to travel around the world. But her most meaningful projects are much more personal to her - creating a "legacy films" capturing the stories of people who have impacted her life, her grandmother, her father, and even her midwife. Through this 10-year business and storytelling journey, Elisa developed her storytelling values of honor, truth, and love. Today, Elisa continues to help individuals and organizations share their stories through her production company, bringing the same blend of technical expertise and emotional intelligence to every project, whether it's filmed in a boardroom or a living room. In This Episode [00:00] Welcome to the show! [04:09] Meet Elisa Trentham [04:52] Working With College Students [08:25] Legacy Storytelling [10:09] Business And Family Legacy Films [21:07] Understanding Client's Expectations [28:02] Advice For New Filmmakers [36:40] Core Values [38:16] Don't Compare Yourself to Others [44:56] Connect With Elisa [46:26] Outro   Quotes "Don't just be a, yeah, sure, I guess I'll go do that. Be a heck yes person. Like go in there and if you say yes, like give it your all." – Elisa Trentham "I can't let what somebody else is doing and what somebody else is defined as success for them... I gotta live this one right here." – Ryan Koral "It doesn't have to be my forever plan... there's no perfect plan you can make that's going to last for decades and decades." – Elisa Trentham Guest Links Follow Elisa Trentham on LinkedIn | Instagram  Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter

Rob Clark from That Tall Family has generated over 5 billion views on social media, and in this episode, he breaks down exactly what it takes to get attention in 2025. We talk about why most video businesses are posting the wrong way, how to create content that actually converts, and the game-changing mindset shift you need to stop chasing clients and start attracting them. If you've been struggling to grow your audience or wondering if social media even matters for your production business, this conversation will change how you think about content creation. Key Takeaways Attention is the new currency. If you don't have people's attention, you don't have a business. Rob's entire philosophy centers around earning attention first, then converting it into clients and revenue. The 20% rule for creators. Dedicate at least 20% of your work week to building your own brand and creating content for yourself—not just for clients. This investment pays off by letting you charge more, attract better clients, and prove you actually know what you're doing. Stop overthinking your content. The biggest mistake video businesses make is waiting until everything's perfect. Rob creates content daily because he knows consistency beats perfection every single time. Your expertise means nothing without proof. Would you hire a personal trainer who's out of shape? Same goes for social media. If you're telling clients they need video content but you're not creating your own, you're losing credibility (and clients). About Rob Clark Rob Clark is the creator behind That Tall Family, the viral family brand with over 4 billion views and 4 million followers across TikTok, YouTube, Instagram, and Facebook. After years of trial, error, and breakthrough moments, Rob mastered the art of creating content that not only gets attention but also builds community and drives business growth. Today, he's known as a Viral Video Social Media Coach, teaching creators, brands, and business owners how to grow faster by understanding what actually makes videos take off. Rob helps people simplify their content strategy, leverage data, and show up authentically online—without burning out or guessing what works. His story from small-town beginnings to leading a global-reach brand makes him a powerful voice for anyone trying to build something meaningful with a camera, creativity, and consistency. In This Episode [00:00] Welcome to the show! [04:11] Meet Rob Clark [12:47] We Overcomplicate Social Media [17:27] You've Got To Ship It [23:53] Defined Expectations With Clients [25:19] Promoting Your Work [38:43] Getting Clients Through Socials [40:02] Create Once, Post Everywhere [46:24] Addressing The Pain Point [48:58] Lead By Example [53:56] Connect with Rob [56:01] Outro Quotes "If you don't have attention, then you have nothing." -Rob Clark "I'm putting just as much time building the Rob Clark brand as I am working for clients. I'm starting to believe that's the biggest difference between going from good to great—that investment in yourself." -Rob Clark "If you put 20% into doing your own brand, you're gonna be able to charge 50% more for clients because you're gonna get more opportunities, you're gonna be able to jack up your prices, and you're gonna create better quality content." -Rob Clark Guest Links Building a full course package that will be live next month at 4BillionViews.com  Checkout That Tall Family Website Follow Rob Clark on LinkedIn | Instagram | Facebook Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter

Paige Burns is shifting her entire business from brand work to schools and nonprofits—and she's being refreshingly honest about how hard that pivot actually is. In this conversation, we dig into why networking still beats any sales funnel you can build, how hiring your "competitors" actually grows your business faster, and the one random conversation that's made her tens of thousands of dollars. Key Takeaways One networking conversation at a conference led to tens of thousands in referral work across multiple universities—proof that in-person connections still outperform any automated sales funnel Hiring and collaborating with people you see as "competitors" creates a healthier business ecosystem and almost always comes back to benefit you Being an introvert doesn't disqualify you from networking—Paige forced herself to attend one event per week when starting out, and it fundamentally changed her business and confidence When pivoting your business focus (like Paige's shift from brand work to schools/nonprofits), don't expect overnight success—it's a longer play that requires patience and consistent effort About Paige Burns Paige Burns is the award-winning founder and creative director of Main Paige Media, a women-owned video production agency based in Beverly, Massachusetts. With over a decade of production experience from broadcast to mobile, Paige specializes in helping mission-driven organizations tell emotionally resonant, unscripted stories that spark action and build connection. Main Paige Media creates docu-style brand films and strategic video content for purpose-driven small businesses, nonprofits, and schools. Under Paige's leadership, the team is known for its collaborative approach, thoughtful storytelling, and deep commitment to amplifying voices that are making a difference in their communities. In This Episode [00:00] Welcome to the show! [02:52] Meet Paige Burns [15:36] Goals and Creative Fulfillment [23:31] Receiving Feedback [25:43] A Male Dominate Field [38:45] Collaborating With Others [40:27] Impact of Networking [45:57] Connect with Paige [46:56] Outro Quotes "I didn't know what I didn't know. And I think that was really huge." — Paige Burns "What you give is what you get... I have given away jobs to people I see as my competitors, because I'm like, I don't really want it, or I'm not available here, you take it. And that always comes back." — Paige Burns "One conversation where I was just like, I want to talk to someone else who has this small university video job has made me tens of thousands of dollars." — Paige Burns "The quickest way to build trust to get business is in person at events... don't let that be your 80% focus. Let that be 20%, maybe at most like 40%, and then spend the other 60 to 80% of your time cultivating relationships." — Ryan Koral "I am a completely different person than I was in 2019 when I started my business. Because this has pushed me so far outside of my comfort zone, it has grown my confidence like tenfold." — Paige Burns Paige Burns is shifting her entire business from brand work to schools and nonprofits—and she's being refreshingly honest about how hard that pivot actually is. In this conversation, we dig into why networking still beats any sales funnel you can build, how hiring your "competitors" actually grows your business faster, and the one random conversation that's made her tens of thousands of dollars. Key Takeaways One networking conversation at a conference led to tens of thousands in referral work across multiple universities—proof that in-person connections still outperform any automated sales funnel Hiring and collaborating with people you see as "competitors" creates a healthier business ecosystem and almost always comes back to benefit you Being an introvert doesn't disqualify you from networking—Paige forced herself to attend one event per week when starting out, and it fundamentally changed her business and confidence When pivoting your business focus (like Paige's shift from brand work to schools/nonprofits), don't expect overnight success—it's a longer play that requires patience and consistent effort About Paige Burns Paige Burns is the award-winning founder and creative director of Main Paige Media, a women-owned video production agency based in Beverly, Massachusetts. With over a decade of production experience from broadcast to mobile, Paige specializes in helping mission-driven organizations tell emotionally resonant, unscripted stories that spark action and build connection. Main Paige Media creates docu-style brand films and strategic video content for purpose-driven small businesses, nonprofits, and schools. Under Paige's leadership, the team is known for its collaborative approach, thoughtful storytelling, and deep commitment to amplifying voices that are making a difference in their communities. In This Episode [00:00] Welcome to the show! [02:52] Meet Paige Burns [15:36] Goals and Creative Fulfillment [23:31] Receiving Feedback [25:43] A Male Dominate Field [38:45] Collaborating With Others [40:27] Impact of Networking [45:57] Connect with Paige [46:56] Outro Quotes "I didn't know what I didn't know. And I think that was really huge." — Paige Burns "What you give is what you get... I have given away jobs to people I see as my competitors, because I'm like, I don't really want it, or I'm not available here, you take it. And that always comes back." — Paige Burns "One conversation where I was just like, I want to talk to someone else who has this small university video job has made me tens of thousands of dollars." — Paige Burns "The quickest way to build trust to get business is in person at events... don't let that be your 80% focus. Let that be 20%, maybe at most like 40%, and then spend the other 60 to 80% of your time cultivating relationships." — Ryan Koral "I am a completely different person than I was in 2019 when I started my business. Because this has pushed me so far outside of my comfort zone, it has grown my confidence like tenfold." — Paige Burns Guest Links Checkout Paige Burn's WebsiteFollow Paige Burns on LinkedIn Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter Checkout Paige Burn's WebsiteFollow Paige Burns on LinkedIn Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter

Molly Mahoney drops serious knowledge about using AI to amplify your creative business instead of fearing it. She walks through how she built an interactive tool that generated 130 sales in three days, ran a Facebook auction that hit $30K in eight minutes, and why helping others succeed is the secret to growing your own business. If you've been wondering how to actually use AI in your video business without feeling like a sellout, this one's for you. Key Takeaways AI should amplify your creativity, not replace it—use these tools to handle the repetitive stuff so you have more time for actual creative work. Interactive tools create "activation offers" that give clients quick wins and naturally lead them to need your higher-level services. Agentic systems can automate your entire client journey by connecting different AI tools and apps together (tools like MindPal and Base44 make this accessible). Authenticity indicators (your mistakes and stumbles) build more trust than perfectly polished content ever will. About Molly Mahoney Molly Mahoney is a digital marketing strategist, keynote speaker, and former NYC performer who helps entrepreneurs blend AI-powered marketing with authentic human connection. With viral videos hitting over 39 million views and features in Forbes and Inc., she's known for turning complex tech into simple, profitable strategies. She launched her business The Prepared Performer in 2013… and has since helped thousands of people to show up more powerfully, turning their message into a revenue generating movement. In 2021, Molly launched the world's first AI-focused content membership (2 years before chatGPT hit the scene). She's the author of Choose Confidence, Finding My Awesome, and the new Ai playbook, Ai-ify™ Your Business. She believes your "weird" is your superpower – and that the more fun you have, the more money you make! In This Episode [00:00] Welcome to the show! [04:12] Meet Molly Mahoney [15:45] Backstory Research With AI [19:04] Figuring Out Your Niche [23:47] Your Weird Is Your Superpower [29:49] The Quesadilla of Awesome [41:14] AI Tools [44:21] Sora Prompt Templates [47:18] Agentic System [49:21] Connect with Molly [51:39] Outro Quotes "Rather than asking yourself, what can I do to help grow my business, take a step back and look at what can I do to help other people to succeed." - Molly Mahoney "When you trip up over your words, don't edit it out, leave it there, it's an authenticity indicator." - Molly Mahoney "The most important thing that you can do is to figure out who you are as a human being and let your freak flag fly." - Molly Mahoney "I could see a lot of video creators being like, oh no, this is gonna hurt my business... But what I decided to do rather than being like, how am I gonna use this to grow my business... I went and created a tool to help other people succeed." - Molly Mahoney "If you create a software tool that helps people to get better results with video, they're only gonna get so far. And then they're gonna get to the point where they're like, I need help." - Molly Mahoney Guest Links Follow Molly Mahoney on Instagram | Facebook  Check out Molly Mahoney's WebsiteGet Molly's free Ideal Client Avatar Generator HERE Links Get Instant Pricing Clarity Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter

David Newman drops some serious truth bombs about why traditional sales tactics feel so gross—and what to do instead. He breaks down his "relationship-first" approach to business, explains why being divisive with your values is actually your competitive advantage, and shares how to escape the feast-or-famine cycle that keeps so many video businesses stuck. This isn't about tricks or scripts—it's about becoming the kind of person clients naturally want to work with. Key Takeaways Your values should filter clients in AND out—stop trying to convince everyone and start attracting the right ones The feast-or-famine cycle happens when you're focused on the next sale instead of building genuine relationships Being "divisive" with your beliefs isn't political—it's strategic positioning that saves everyone time Sales doesn't have to feel pushy when you lead with service and let your values do the filtering About David Newman David Newman, CSP. David is a Certified Speaking Professional®, a popular keynote speaker, and the author of the new book, Market Eminence: 22 Strategies to Build a Bold Personal Brand, Become a BusinessCelebrity, and Drive Unstoppable Growth. He works with founders, mid-marketCEOs, and professional services firms who want to play bigger, grow faster, and become a category of one. David's previous books are Do It! Selling, Do It! Speaking, and Do It! Marketing (an international bestseller translated into six languages). David is also the host of the globally ranked top 1% podcast, The Selling Show, with over 500 episodes. In This Episode [00:00] Welcome to the show! [03:47] Meet David Newman [11:11] Question Based Selling [18:17] Be Fully Present [23:04] How To Deal With Ghosting [26:15] Market Eminence [32:41] Be More Of Yourself [46:06] Connect with David [48:31] Outro Quotes "Don't worry about being a better salesperson, be a better person." - David Newman "We are not in the convincing and persuading business. We are in the filtering and sorting business." - David Newman "Action eliminates fear. Doing anything is better than doing nothing." - David Newman "Your sales process is not a matter of convincing and persuading—it's automatic filtering and sorting based on your point of view, your beliefs, your values." - David Newman Guest Links Visit David Newman's website to learn more about his work and services. Check out The Selling Show, David Newman's podcast Follow David Newman on social media: LinkedIn, Instagram, Facebook, YouTube, and X (Twitter). Links Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter

In this special end-of-year episode, I'm getting personal and reflective about 2025 - the wins, the struggles, and what I'm cooking up for next year. If you've been following along this year (or if this is your first episode), grab a coffee and join me for an honest look at what it means to build a sustainable creative business while staying true to yourself. What You'll Learn Why I almost walked away from my production business this year (and what changed my mind) The power of collaboration over traditional client work (including my successful revenue-share partnerships) How being intentional about relationships transformed my business and life What's coming in 2026: new book, app launch, and a non-filmmaker mastermind Key Takeaways On Gratitude and Relationships Your personal relationships are your business foundation - the mastermind retreat in Austin was a career highlight The power of connecting people in your network (it brings more fulfillment than any film project) Why surrounding yourself with people who've gone before you is non-negotiable On Business Evolution 2025 was the best year financially since COVID for Tell Studios Some relationships cook for a decade before they turn into six-figure projects Revenue-share partnerships (like the one with Susan generating $2M+ in sales) can be more profitable than traditional client work On Content and Platform Building Nearly 500 episodes over 10 years - consistency compounds The podcast has opened more doors than any marketing campaign ever could Sometimes you need fresh audience to revitalize your offers On Taking Action Took multiple swings this year - plenty missed, but the ones that connected were worth it Pitching creative collaboration ideas (like YouTube creator partnerships) creates new revenue streams Perfectionism will kill your momentum - share the journey, not just the destination What's Coming in 2026 A Book (Finally!) About the power of your story as a business owner and how to use it as your differentiator. Plus a kids book with an artist! New Collaboration Partnerships Following the success of revenue-share models, exploring 2-3 new strategic partnerships An App Launch Built in collaboration with former mastermind member Andrew - designed to benefit video business owners Non-Filmmaker Mastermind Expanding beyond the filmmaker space to work with entrepreneurs across industries Updated Budget Maximizer Brand new spreadsheet, templates, and training to ensure project profitability In This Episode   [00:00] Welcome to the show! [04:38] Before the GYVB Podcast [11:44] When The Podcast Started [17:45] Big Milestones In Life [21:03] Financial Highlight Since Covid [23:04] 2026 Hopes and Goals [26:59] Collaboration [30:35] Mastermind [36:27] Newsletter [39:05] Outro Quotes "I've made a lot more mistakes than I have had successes, but I'm still here learning and growing." - Ryan Koral "People pay me money to facilitate relationships and conversations. It's mind-blowing." - Ryan Koral "Your word matters. Being a person of integrity means sometimes not announcing things until you're sure - but also learning it's okay to dream out loud." - Ryan Koral Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter

Justin Kavanaugh (Coach Kav), CEO of Sites at Scale, breaks down why showing your creative process isn't just good content—it's a client attraction strategy that gets you paid more. We talk about beating perfectionism paralysis, the psychology behind why clients value transparency, and his AAA framework (Attention, Attraction, Accessibility) for growing your video business. If you've been holding back on launching something because it's not perfect, this conversation's your wake-up call to ship it now and iterate later. Key Takeaways Transparency builds trust and value - When clients see your creative process and understand the thought behind each decision, they appreciate your work more and are willing to pay premium rates because you're managing expectations throughout the journey Done beats perfect every time - The only way to learn what actually works is to ship your content, test it with real audiences, and iterate based on feedback rather than staying stuck in planning mode The AAA Framework for growth - Attention (getting traffic), Attraction (converting the right clients), and Accessibility (delivering exceptional customer experience) are the three pillars that solve most business problems Behind-the-scenes content is strategic - Showing work-in-progress builds connection with your audience, demonstrates your expertise, and creates viral potential because people want to be part of your journey About Justin Kavanaugh Justin Kavanaugh, known as Coach Kav, is a six-time Olympic coach, performance strategist, and CEO of Sites at Scale. With two decades coaching elite athletes and advising business leaders, he helps people win the right way with integrity, clarity, and mastery. His frameworks (WIN the Right Way, Every Day is Game Day, Live Your Telos) fuse Olympic principles with business success, empowering leaders to scale, perform, and build lasting legacies. In This Episode [00:00] Welcome to the show! [04:01] Meet Justin Kavanaugh [10:52] Good Communication [14:30] Getting Ideal Clients [19:37] Be Where Your Feet Are [22:28] All In [23:23] Showing Up Prepared [32:57] Putting In The Practice [42:05] Anxiety and Adrenaline [48:51] Connect with Justin [52:11] Outro Quotes "All relationships are won or lost at the expectation level." - Justin Kavanaugh "You're not going to learn through thinking. You're going to learn through action." - Justin Kavanaugh "It's only a failure if you quit. So you want to fail fast, fail forward and then don't quit, because if you quit, that's when it actually is a failure." - Justin Kavanaugh "Work in progress becomes work and profit for businesses if you showcase it." - Justin Kavanaugh "If you just wait for that TED Talk and you get ready for your keynote speech, what's going to happen is you're never going to get that opportunity, because they don't think that you're the person that could come on stage and own the stage." - Justin Kavanaugh Guest Links Follow Coach Kav on Instagram | Facebook | Twitter Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter

Chad Godfrey has been running Summit Video Services for over 20 years, and he's built something most video pros overlook: a thriving business where 60% of revenue comes from video transfers and archival work. In this conversation, we dig into why his transfer business keeps growing year after year, how local networking and in-person relationships are still the best marketing strategy, and why teaching free workshops can actually land you more clients instead of giving away the farm. Key Takeaways Video transfer and archival services can be a massive, consistent revenue stream—Chad's business grows every year despite assumptions that the market would dry up Building real relationships through chambers, boards, and local networking events is still the most effective way to generate buzz and trust in your community Teaching free workshops positions you as a leader and keeps you top of mind when people need professional help—it's counterintuitive but it works Having strategic relationships with complementary businesses (graphic designers, photographers, etc.) creates a powerful referral network About Chad Godfrey As a young child, Chad Godfrey was constantly infatuated with film and video cameras, audio recorders, and early personal computers. In 2004, Chad linked these interests together and started a business. For the past 21 years, Chad has been the owner of Summit Video Services, an audio and video production and photography services company based in Lee's Summit, Missouri. Chad is an Emmy-nominated and nationally-awarded video producer with recognitions in the areas of video production, editing, photography, design, documentary, motion graphics, and sound design. Chad's professional work in video production includes documentary and brand films for businesses and the non-profit sector. He is a creative storyteller with a unique ability to structure a narrative, whether for a short film, commercial, music video, or YouTube vlog. Chad has an exceptional capability to pace a story, build tension, and create emotional engagement; all critical skills to the clients he serves. Chad's photography is primarily commercial, providing services for architectural firms, municipalities, and the commercial real estate industry. Though less for profit, Chad's true passion is landscape and astro-photography. He's had many opportunities to travel internationally with a backpack full of gear (sometimes too full) to "chase the light." Chad is a contributing member of the National Academy of Television Arts and Sciences. Chad's spouse of 24 years, Suzie, is an elementary teacher in the Lee's Summit School District. Together, they have three kids, ages 22, 19, and 15. In This Episode [00:00] Welcome to the show! [06:42] Meet Chad Godfrey [16:17] Advertising Strategies [17:07] Documentary Video Production [24:57] Things That Sustain a Business [26:42] Aha Moments From The Mastermind [37:09] Advice to New Business Owners [40:15] Finance Resources [46:28] Being Involved In Local Groups [47:41] Connect with Chad [52:41] Outro Quotes "There's no substitute for just talking to people and inviting them to and going to events and shaking hands. If you're not generating some buzz about what you do in your local area, then you're just not doing enough." - Chad Godfrey "That seems counterintuitive—you're giving away the farm. But when people can actually see you as a leader in that realm and that you're giving away some of your knowledge, they're gonna wanna come back to you and pick your brain some more." - Chad Godfrey "The quickest and easiest way to build trust with somebody is in person so they can really see what you're like. People will hire people that they know, like, and trust." - Ryan Koral Guest Links Follow Summit Video Services on Instagram Visit Summit Video Services Website Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter

Brad Ellison went from selling insurance to building Michigan's highest-rated painting company in just a few years, and he's got some seriously practical wisdom about profit, personality, and perfectionism. In this conversation, we dig into why finishing jobs to 75% can actually be the smartest move for your business, how your core values should drive everything from your marketing to your hiring, and why contractors are the perfect clients for video producers right now. About Brad Ellison Brad grew up in Royal Oak, Michigan and graduated from Oakland University. During school, his goal was always to run his own small business and he got his start at age 19 when he started a local window washing company to pay for tuition. Brad and Rachel operate Ellison Painting together and now live in Oakland Twp with their 5-year-old daughter and 2-year-old son. They enjoy exercising, time outdoors, and being involved in the local community and church. Key Takeaways Stop over-delivering: That last 25% of polish you're adding? Your clients often can't even tell the difference, but it's costing you real profit. Focus on meeting expectations, not exceeding them to the point of vanity. Your core values aren't just wall art: Brad's company lists "levity" as a core value, which is why their funny ads work. Every piece of marketing you create should reflect at least one of your actual values. There's a huge opportunity with contractors: Painting, roofing, and other trade companies desperately need help with video content but don't know where to start. If you can crack this market, there's serious money to be made. Build around what you actually care about: Brad's business exists to support his faith, family, fitness, and friendships—not the other way around. Define what matters to you first, then build your business to serve those priorities. In This Episode  [00:00] Welcome to the show! [06:02] Meet Brad Ellison [11:17] Success In Business [21:54] Having Enough Leads [22:50] Having Multiple Marketing Methods [27:25] Word of Mouth Marketing [33:10] Passion Work and Business Growth [46:09] Connect with Brad [47:53] Outro Quotes "We have more five star reviews than any other painting company in Michigan and just like my jumper—it's not even close." - Brad Ellison "For me, my passion lies with my faith, my family, my fitness and my friends. And I have a painting business to feed those four." - Brad Ellison "You want to do a great job for your customers, but you also need to understand what their expectations are... that last 25% is purely for vanity and at the cost of his profit." - Brad Ellison "Identify your core values and any ad that you put out should highlight at least one. Ideally two or more of those core values." - Brad Ellison Guest Links Ellison Painting Website Follow Brad Ellison on Facebook | Instagram Links  Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter Check out the full show notes

In this special 400th episode of the Grow Your Video Business show, host Ryan Koral reflects on the journey since launching the podcast in early 2016. Originally started with co-founder Matt Davis, Ryan shares memorable moments, the evolution of the show, and the importance of community and support in overcoming struggles. He expresses gratitude to listeners, team members, and supporters who have made the show possible. Tune in for a heartfelt look back at eight years of podcasting, personal growth, and the powerful impact of community.  Key Takeaways The journey up to, and what it means to celebrate the 400th episode. Expressions of gratitude to loyal listeners. Reflection on the show's origins and growth. Community highlights and a transformative 2016. Thankful to key contributors and the global audience. In This Episode [00:00] Welcome to the show! [00:48] Celebrating 400 Episodes [01:25] How It All Started [03:12] The First Episode Ever [10:58] Community [22:21] Thank yous [31:39] Outro Quotes “My heart is just so thankful for you for being with me.” “We both (me and Matt Davis) were speaking at events for filmmakers and we both loved education and we both like a microphone, so we just thought it would be really fun. And we did it. And that's where Studio Sherpas was launched.” “As I reflect on all 400 episodes, all of the ups and downs and, you know, so many highs and so many lows, the thing that still rings true today as what I think is the most important is community.” “It's amazing the opportunities I've gotten just by having a show. The people that have said yes to be on this show… these people wouldn't have a conversation with me if I didn't have a podcast.”  Links Find out more about the Onward Summit Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

Ever thought about leaving a stable job to pursue your dream? This week, we're joined by Tyler Hays, who shares his incredible journey from engineering to founding Vessel Creative, a successful video production company. Tyler's story is a masterclass in taking risks, building relationships, and turning a creative passion into a thriving business. Whether you're an aspiring entrepreneur or looking for inspiration, this episode is a must-listen. Key Takeaways Gain insights into transitioning from a traditional job to starting your own business. Learn the essentials of building a strong client base in the creative industry. Discover how to turn a passion for video into a thriving entrepreneurial venture. About Tyler Hays When Tyler founded his company, he was a full-time process engineer at one of Forbes fastest growing companies. But he always had a passion for media. A year later, he was able to work himself out of the job and run Vessul as his career. They are built upon a unique approach of problem-solving through creative content. They only take on a small amount of partners at any given time to create something beautifully effective and meaningful for their clients. In This Episode [00:00] Welcome to the show! [04:49] Meet Tyler Hays [15:26] Transitioning into entrepreneurship [26:20] Invest in being in small rooms [34:10] Clients pay for your process [35:43] Connect with Tyler [37:04] Outro Quotes “I was making about a little over 70,000 as an engineer... Is this it? Have I reached the pinnacle of my career?" - Tyler on career transition. "Every two or three projects, I just increase every two or three projects increase." - Tyler on growing his business. "The reason they're going to hire you is because of your approach and your process." - Tyler on the importance of client relationships. "Invest to get into small rooms... Those small rooms are really where I've found good client projects." - Tyler on networking. Guest Links Find Tyler Hays online Follow Tyler Hays on Instagram Links Resources for Your Business (including the Full Focus Planner) FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

Ever wondered what it takes to leave a secure job and chase your dream? This week's episode features Lauren and Mitch McClure from Full Send, who share their exhilarating journey into entrepreneurship. Their story is more than just about business - it's about passion, family, and the courage to embrace change. You'll find inspiration, practical tips, and relatable experiences that will motivate you in your own journey. Key Takeaways Learn how to transition from a conventional career to fulfilling entrepreneurship. Discover the power of community and relationship-building in business growth. Get insights into balancing creative passion with business logistics in a family-run enterprise. About Lauren & Mitch McClure Mitch and Lauren are a husband/wife duo that quit their jobs (RN and Videographer for a local church) to start their own video production business called Full Send in 2022.  In This Episode [00:00] Welcome to the show! [03:10] Meet Lauren & Mitch McClure [05:54] Taking the leap into entrepreneurship [15:53] Working with your spouse [20:56] Dealing with constructive feedback [25:46] Defining clear roles [37:18] Tips for growth [44:24] Studio Sherpas Mastermind [46:45] Connect with Lauren and Mitch [48:08] Outro Quotes "We just decided to make everything as awesome as we can." - Mitch McClure on their approach to client projects. "You have to learn how to fight... this constant opportunity for conflict gives you the opportunity to come together and get closer." - Mitch on working with a spouse. "I've failed so many times...but now I've learned and we're going to do it differently." - Lauren on learning through failure. "Everything we're doing is new...there's a lot of insecurity in that." - Lauren on the challenges of starting a business. "Make or break your marriage... We try to keep marriage first." - Mitch on prioritizing their relationship. Guest Links Find Lauren & Mitch McClure online Follow Full Send on TikTok | Instagram | Facebook Follow Mitch McClure on TikTok Connect with Lauren McClure on LinkedIn Links  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram check out the full show notes

This episode of the Grow Your Video Business show dives into the world of ambitious goal-setting and strategies for scaling a video business in 2024. We also explore the significance of Big, Hairy, Audacious Goals (BHAGs), drawing insights from Dr. Benjamin Hardy and Dan Sullivan's book, 10X Is Easier Than 2X. Reflecting on past business strategies, we discuss the transformative power of focusing efforts and resources to maximize business growth. Key Takeaways Learn the art of setting and achieving big, hairy, audacious goals for your video business. Discover how focusing on a single, impactful action can significantly scale your business. Understand the importance of aligning daily activities with your long-term business vision. In This Episode [00:00] Welcome to the show! [03:13] Setting and meeting big goals [09:59] 10x vs 2x [15:08] What are your goals? [16:49] Full Focus Planner [19:36] Homework [22:12] 10xFilmmaker [23:10] Outro Quotes "The journey from setting a million-dollar revenue goal to achieving it – a tale of perseverance and strategy." "The transformative power of BHAGs in shaping the future of your video business." "Why focusing on fewer, larger goals can be more effective than spreading efforts thin." "Insights from 10X Is Easier Than 2X: A new perspective on scaling your business." "Reflections on past business strategies and their lessons for future growth." Links Find out more about the 10xFILMMAKER community Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes Books Mentioned 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less, by Dan Sullivan and Dr. Benjamin Hardy Full Focus Planner, by Michael Hyatt The EOS Life: How to Live Your Ideal Entrepreneurial Life, by Gino Wickman

In this insightful episode, host Ryan talks with Dr. Emily Anhalt, a psychologist and emotional fitness consultant. They explore the intricacies of emotional health in the creative industry. Dr. Anhalt offers profound insights into the importance of mental health for entrepreneurs and creatives, discussing how emotional fitness can profoundly impact personal and professional lives. This episode is a deep dive into understanding the balance between mental well-being and creative productivity. Key Takeaways Insights into how mental health and emotional fitness can enhance creativity and productivity. Understanding the unique emotional challenges faced by creatives and entrepreneurs, and how to address them. Practical tips and exercises for improving emotional well-being while pursuing creative passions. About Emily Anhalt Dr. Emily Anhalt is a psychologist, emotional fitness consultant, and the Cofounder and Chief Clinical Officer of Coa, your gym for mental health. She studied psychology at the University of Michigan and attained Masters and Doctorate degrees in Clinical Psychology in Berkeley, California.  For the past thirteen years, Dr. Anhalt has been working clinically with executives, founders, and tech employees, and has conducted extensive research with prominent psychologists and entrepreneurs about how leaders can improve their emotional fitness. Dr. Anhalt has matched more than 800 people into therapy, and has collaborated with some of the fastest-growing technology companies in the world including Google, Asana, TEDx, GitHub, NASDAQ, Unilever, Bloomberg, and Salesforce. In This Episode [00:00] Welcome to the show! [02:51] Meet Emily Anhalt [03:23] Relationships drive the world [04:12] Create space to be creative [05:40] Find your fit [08:26] Agency over your own life [12:39] Starting your emotional fitness journey [16:07] Live emotional pushups [28:03] Emotional fitness and business success [33:54] Finding community [37:48] Connect with Emily [39:34] Outro Quotes "Creativity needs emotional health as its foundation." "Understanding your mental well-being is key to unlocking your creative potential." "Emotional fitness can be your greatest asset as a creative professional." "Navigating emotional challenges is essential for a successful creative journey." "Simple exercises can make a profound difference in your creative output." Guest Links Find Dr. Emily Anhalt online COA: Your Gym for Mental Health Follow Dr. Emily Anhalt on Instagram | Twitter Listen to the podcast: Emotionally Fit with Dr. Emily Anhalt Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

In this episode of "Grow Your Video Business," we dive deep into the world of video production with special guest Josh Emerick, an Ohio-based filmmaker and DP. Together, we explore the crucial role of confidence in pricing video services effectively and ensuring you're valued appropriately in the industry. Discover actionable strategies for attracting and collaborating with high-value clients who share your vision, as Josh shares his wealth of experiences in client relationship building. Furthermore, we delve into the mindset shift needed to cultivate unwavering confidence in your video business, offering tips on thinking differently and embracing your unique journey.  Plus, we address listener questions about overcoming challenges and maintaining confidence in the competitive realm of video production. Tune in to gain valuable insights and actionable takeaways to elevate your video business to new heights. Key Takeaways Discover the key to pricing your video services effectively and charging what you're worth. Learn actionable strategies for working with better clients and making a greater impact in the production industry. Gain insights into building confidence in your video business and thinking differently to achieve success. About Josh Emerick Josh is an Ohio-based video producer and DP who intensely loves organizing. He loves to demystify the video production process so art and teams can thrive and make it a fun, low-stress setting. He runs a handful of video production companies and coach creatives. Their music video company is JECP, Corporate is Myelin, weddings are PRSRVE, and coaching is housed under Theal. Their core values and process unify all three, serving a consistent experience across the board. In This Episode [00:00] Welcome to the show! [03:31] Meet Josh Emerick [06:33] You have value to share [13:02] Navigating the year [15:10] Mastering proposals [21:40] Why music videos? [26:29] Marketing yourself [38:41] Growth through curiosity [42:41] Connect with Josh [43:28] Outro Quotes "Confidence is the key to pricing yourself effectively and getting what you're worth in the video production industry." "Working with top-tier clients can change the game for your video business, and we'll show you how." "Success in the video business is all about thinking differently and building unwavering confidence." Guest Links Follow Josh Emerick on Instagram | Facebook Get your FREE 3 Layers to Storytelling Starter Kit Get the Discovery Call Starter Kit Links  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes Books Mentioned Company of One, by Paul Jarvis 

In this empowering episode, Ryan converses with Marissa Nielsen, a successful money and business strategist. Marissa shares her journey from humble beginnings to establishing seven multi-figure organizations. The episode dives deep into the mindset of creative filmmakers and entrepreneurs, discussing strategies to enhance their financial and personal growth. Listeners will gain invaluable insights on self-belief, overcoming challenges, and the power of positive thinking in business and life. Key Takeaways Learn the power of mindset in shaping your financial and creative journey as a filmmaker. Discover strategies to build wealth and establish successful, multi-figure organizations. Gain insights into overcoming personal and professional challenges for growth and success. About Marissa Nehlsen Since 1993 she has helped thousands of business owners and entrepreneurs worldwide, learn the systems, structures and strategies that teach, not just the "what and why", but the "how to", to minimize their taxes and maximize their profits. She specializes in helping agriculture families and businesses master 5 key areas. Tax, Legal, Risk, Wealth and Communication. As certified speaker and coach she teaches how to build a plan and execute that plan for the results they want. As a money and business strategist, Marissa has been recognized as one of the nation's leading experts on building wealth, minimizing taxes and repositioning profits. She has built multiple multi-million dollar companies for herself and thousands of her clients. In This Episode [00:00] Welcome to the show! [02:59] Meet Marissa Nehlsen [04:46] The mindset of a creative filmmaker [18:24] Developing a strategy [21:16] Serving over selling [24:15] Building a freedom plan [27:52] Belief is the foundation [34:39] Connect with Marissa [36:55] Outro Quotes "Your mindset shapes your financial journey - change it, change your game." "From a trailer to a multi-figure CEO - my story is proof that anything is possible." "Solving bigger problems in filmmaking leads to bigger paychecks." "Don't just think about success. Think, and then do something about it." "Turn your challenges into your biggest strengths." Guest Links Find Marissa Nehlsen online Follow Marissa Nelsen Instagram | Facebook | Twitter Connect with Marissa Nelsen on LinkedIn Listen to the Live Life Rich podcast Download the 90-day Roadmap Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

In this episode of the podcast, we delve into the fascinating world of blending artistry and entrepreneurship. Ethan de Aguiar explains the concept of being an "artrepreneur," where artistic passion meets the entrepreneurial spirit, and gain insights into the complex dynamics of business relationships within the creative industry. Ethan shares his personal journey in the film industry, operating as a one-man film crew, and emphasizes the significance of mentorship and giving back to the community through initiatives like film festivals. Join us for a deep dive into the intersection of creativity and business with Ethan de Aguiar. Key Takeaways Discover the art of 'artrepreneurship' and how to balance creative passion with business savvy. Learn the secrets of managing a successful one-man film crew. Explore the power of mentorship in the filmmaking community. About Ethan de Aguiar A self-proclaimed “artrepreneur” & New Bedford, MA native, Ethan de Aguiar is an experienced filmmaker, focusing on the art of storytelling. Ethan brings the essence of the subject matter to life with cinematic visuals that create an immersive experience for audiences. Ethan has built long-term working relationships with notable local organizations such as New Bedford Creative, Destination NB, DATMA (Design Art & Technology Massachusetts), the Southcoast Community Foundation, YMCA Southcoast, Viva! Fall River and Fabric Festival just to name a few. His short documentary “Love Letters for New Bedford” is a film that highlights the arts & culture scene in his beloved hometown of New Bedford, Massachusetts. The film has gone on to be selected into 13 film festivals (and counting!) and has also received 2 international awards for Best Documentary. He is currently working as a Director of Photography on a Pickleball “mockumentary” comedy pilot episode that he hopes will find investors that will take it to series. He is also working with a team of creative individuals to bring a permanent film festival to his hometown. In This Episode [00:00] Welcome to the show! [05:53] Meet Ethan de Aguiar [14:17] Future for Ethan's business [21:21] Partnership vs Employee [26:06] Clearly defining partnership roles [32:06] Quarterly check-ins within your team [33:10] Managing a partnership business structure [35:41] Don't give up [36:52] There's room for everyone [40:03] Connect with Ethan [40:49] Outro Quotes "I see myself as an artrepreneur; it's not just about the art, it's about building a sustainable career." "In this industry, you wear many hats. It's about being multifaceted and adaptable." "Mentorship can shape careers. I want to give back, maybe through organizing film festivals or workshops." "Clear roles and open communication are the backbones of any successful creative project." "It's not just shooting a film; it's managing a business, understanding your audience, and marketing your vision." Guest Links Check out Ethan's new comedy miniseries “Pickleball is Life: Dill With It!” Follow Ethan de Aguiar on Instagram | YouTube Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

In this episode, we talk with Alyssa Houseknecht, a seasoned commercial filmmaker, to explore the delicate balance between creativity and business acumen in the world of commercial filmmaking. Join us as we delve into effective strategies for pricing, client acquisition, and enhancing your business's overall impact. Key Takeaways  You'll learn effective strategies for appropriately pricing your work, ensuring you're compensated for your skills and effort.  Discover the secrets to attracting and securing better clients, elevating the quality of your portfolio. Gain insights on broadening the impact of your video business, making a mark in the industry, and fostering meaningful connections. About Alyssa Houseknecht Lyss is CEO and Creative Director of her boutique agency, Confidante Co. where she specializes in brand strategy. She helps influential entrepreneurs design Confident Brands–because design is more than things just looking “pretty.” Using her 7-step framework, Alyssa has proven that a Confident Brand will create impact and income. Lyss is used to being on stage or in front of a microphone as she is a trained vocalist and actress. These days, she uses those skills to present practical information dynamically. She has been featured on global summits like Monetize Your Genius, top-rated podcasts like Real Personal Branding Podcast, and featured as a guest masterclass teacher for Pinegate Road, Forever Friday, among others. For years, Lyss was a brand designer at a successful multi-million dollar company in New York. Feeling stifled, she left the corporate agency world in pursuit of freedom. Nowadays you'll find her consulting with top entrepreneurs, speaking at summits, and looking for the next great place to travel. As she enjoys living and working nomadically... and trying out a negroni in every new place she visits. In This Episode [00:00] Welcome to the show! [05:35] Meet Alyssa Houseknecht [08:04] Working with agencies [11:46] Conquering cold outreach [21:40] Staying consistent [25:34] Marketing case study [29:36] Marketing with video [34:29] Freelance vs Business Owner [43:13] The importance of mindset [45:36] Connect with Alyssa [46:20] Outro Quotes  "It's not just about shooting videos; it's about crafting a narrative that aligns with your business vision." "When you understand your worth, you set a standard in the industry." "The right clients don't just bring you business; they bring you joy and a sense of achievement." "Your impact extends beyond the screen; it's the value you bring into every project." Guest Links Find Alyssa Houseknecht online Follow Alyssa Houseknecht on Instagram Follow Confident Company on Instagram Grab your free copy of the Confident Brand Guide Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

In this episode, we're joined by Andrew Mason and discuss the art of understanding your value as a filmmaker. As we chat, we'll get real about why it's so important to set those boundaries with your clients and how to do it like a pro. You won't want to miss the practical advice Andrew shares on confidently approaching clients. Key Takeaways You'll discover the importance of truly understanding your worth in the filmmaking industry. You'll gain insights into setting clear boundaries with clients, ensuring mutual respect. You'll learn how to approach potential clients with confidence, professionalism, and clarity. About Andrew Mason Andrew has over 14 years in producing podcasts and hosting 100s of conversations. He has hosted/produced the GTD Podcast for 5 years (to iTunes Biz #5). Everyone has a voice and a message to share, and Andrew is passionate about "Amplifying Messages that Matter."  In This Episode [00:00] Welcome to the show! [03:05] Meet Andrew Mason [07:12] Joining the Studio Sherpas Masterclass [13:05] Hosting a successful interview [18:20] Staying mentally present in an interview [21:27] Finding the perfect interview question [24:08] Why host a podcast [25:41] Starting a podcast [32:08] What's next? [34:21] Facing imposter syndrome [36:17] It doesn't hurt to ask [38:50] Connect with Andrew [39:34] Outro Quotes "It's not just about the camera; it's about understanding your value." "When you set boundaries, you set the stage for success." "Every filmmaker has a unique voice; find yours and let it shine." "Confidence isn't arrogance; it's understanding your worth." "The right client will respect your boundaries and value your work." Guest Links Find Andrew Mason online Follow Andrew Mason on Twitter Grab your comprehensive checklist: Podcasting Made Simple Links Download the PDF resource guide to Unlock the Power of AI  Find out more about the Studio Sherpas Mastermind FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes Books Mentioned Getting Things Done, by David Allen The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It, by Michael E. Gerber Soundtracks: The Surprising Solution to Overthinking, by Jon Acuff

In this episode, Ryan and Joel Cordero delve into the world of video and photography, tracing Joel's journey from his early days with mentor Ben to his specialization in real estate, the marine industry, and cannabis photography. Joel shares insights into his team dynamics and the importance of clear client expectations and structured processes in creative work. This conversation provides valuable insights for aspiring visual artists and offers a glimpse into the intricacies of visual storytelling. Key Takeaways  Discover the importance of specialization in the video and photo industry. Learn the value of setting clear boundaries and expectations with clients. Understand the dynamics of a successful video and photo team. About Joel Cordero Joel Cordero is a Video Producer and Photographer with a Federal Drone Pilot License. He works closely with clientele to develop advertising concepts and content distribution strategies. He produces engaging videos designed to enhance brand awareness and messaging. His ability to capture Hi-Res images of products, food, corporate events, marine vessels and real estate serve to amplify his clients' advertising and marketing. In This Episode  [00:00] Welcome to the show! [03:38] Meet Joel [10:06] Joel's team [12:38] Striving for growth [15:51] Balancing work and family [17:04] Landing your dream clients [20:37] Learning to say “No” [23:38] Creating clear expectations for your clients [26:05] Cut out what you don't want to do [30:03] Connect with Joel [31:43] Outro Quotes "I've always been a creative, grew drawing, painting, just naturally had a knack for it." "I shoot some products too, like their vape product, vape lines and things that have to be done in the studio with controlled lighting." "It's one thing to be creative. It's one thing to actually live off of it." "I'm creating a lot of social media content, primarily marketing and advertising video and photography for the real estate industry, the marine industry, and cannabis." "I try to stick with houses, boats, and bud." Guest Links Find Cordero Video & Photo online Follow Cordero Video & Photo on Instagram | Facebook | YouTube Follow Joel Cordero on Instagram Links Download the PDF resource guide to Unlock the Power of AI  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

In this episode of the podcast, Ryan reflects on his recent in-person event, the Onward Summit. He shares insights on the importance of community for filmmakers and entrepreneurs, especially during challenging times. Ryan encourages listeners to assess their business goals, seek out supportive communities, and embrace personal and professional growth. Key Takeaways Discover the value of building a supportive community in the filmmaking and entrepreneurial world. Learn how to adapt and thrive in challenging times by reflecting on your business goals. Gain insights into the importance of personal growth and embracing change in your creative journey. In This Episode [00:00] Welcome to the show! [01:24] The importance of community [04:02] The roller coaster of business [05:59] Pushing forward [08:11] The most important aspect of the Onward Summit [09:59] Change in order to grow [14:28] Staying balanced in life [17:56] Outro Quotes "Having a healthy marriage is incredibly important in running a successful business." "Your success in what you can do on your own is limited; seek out and build a supportive community." "In challenging times, it's crucial to reflect on your business goals and adapt to changing circumstances." Links Find out more about the Onward Summit Download the PDF resource guide to Unlock the Power of AI  Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram

In this episode of the podcast, Ryan shares a powerful message about recognizing your true worth in the world of video business. Discover how understanding your value can transform your approach to pricing, client acquisition, and business confidence. Key Takeaway Learn the importance of valuing your unique perspective and expertise in the video industry. Understand how setting the right prices aligns with your worth and attracts ideal clients. Gain insights into building a thriving video business while staying true to your passion. In This Episode [00:00] Welcome to the show! [01:26] AI filmmaking resources [03:29] Tapping into creative expression [07:57] It's ok to charge your worth [09:13] Your unique perspective [10:36] The value of video [11:54] Value yourself [14:22] Ask better questions [16:24] Finding the right audience [17:43] Niching workshop [19:07] Outro Quotes  “Understanding your worth is the first step to building a successful video business." "Setting the right prices isn't just about numbers; it's about valuing what you bring to the table." "Your unique perspective is your biggest asset in the competitive video industry." Links Download the PDF resource guide to Unlock the Power of AI  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"  Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram

In this episode, Ryan interviews Jeremy Thibodeau. They explore the enduring theme of passion and purpose in the world of work. Jeremy emphasizes the significance of passion in attracting clients who value that enthusiasm and highlights the importance of having a "guiding star" to stay motivated and on track. The conversation also delves into the globalized nature of remote work and its impact on collaborations with clients worldwide. Tune in to gain valuable insights into succeeding in today's professional landscape. Key Takeaways Discover the importance of passion in your filmmaking journey. Learn how to stay motivated by focusing on your 'guiding star'. Understand the globalized nature of today's video production industry. About Jeremy Thibodeau In 2014, Jeremy started a creative agency which has to date delivered on over 700 mandates, many for clients like Louis Vuitton Americas, EssilorLuxottica North America, Sephora Canada, BMW Canada, P&G Canada, Air Miles, Canadian Tire, TD, Cadillac Fairview, and more. Building off their success, they developed Comparascope.com to help video professionals like them to easily manage client expectations and align on vision & scope. In This Episode [00:00] Welcome to the show! [03:40] Meet Jeremy Thibodeau [10:37] The four pillars of creative work [11:53] Living off of your true passion [14:35] Pushing passion projects [17:15] Niching [18:54] Passions and profits [24:38] Leveraging a side hustle [30:30] Comparascope [36:16] Monetizing Comparascope [42:37] Connect with Jeremy [43:36] Outro Quotes "If you're passionate about everything, then you're not investing really in anything." "Know what your guiding star is." "Don't forget why you got into it." "If you're going to make money doing something that you're passionate about, chances are a lot of other people are passionate about that kind of work too." Guest Links Find Comparascope online Connect with Jeremy Thibeadeau on LinkedIn Links Download the PDF resource guide to Unlock the Power of AI  Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

In this enlightening episode of podcast, Ryan engages in a candid conversation with Crystal Tosh. They explore the evolving landscape of video production, emphasizing the importance of authentic communication, understanding client needs, and leveraging technology like ChatGPT.  Key topics covered include: The significance of face-to-face interactions in building trust. The challenges and benefits of using AI tools like ChatGPT. The essence of simplifying communication for better understanding. The humorous side of AI-generated content. Key Takeaways You'll grasp the importance of authentic, face-to-face communication in building trust and understanding client needs. You'll discover the potential and pitfalls of using AI tools like chat GPT in video production. You'll appreciate the value of simplifying messages and the unexpected humor AI can bring. About Crystal Tosh Crystal Tosh is a marketer, SoTrue co-founder, and advocate for animal welfare and the environment. With degrees in psychology and public health, she crafts effective marketing strategies by understanding human behavior and empathy. Her love for nature and animals drives her nonprofit work, while her dedication to ethical marketing ensures a compassionate connection with audiences. Get ready to be inspired for a sustainable and compassionate world with Crystal as your speaker. In This Episode [00:00] Welcome to the show! [04:12] Meet Crystal Tosh [06:15] Crystal's marketing agency [07:58] Authentic connection [10:30] AI's influence on social media [12:13] Using video content for a video business [16:12] Be true to yourself [25:23] Finding your ideal clients [33:59] Becoming a people-person [40:21] Listen to the right voices [44:04] Connect with Crystal [45:20] Outro Quotes "When you are, like, literally within hugging distance of me, look out, because here I come." - Ryan "Tell it to me like I'm in third grade. And I'm like, oh my gosh, yeah, this sounds so much more like me." - Ryan "You just get all of the non-verbals and you get an opportunity to really listen on a whole other level." - Ryan "If people don't trust you, if potential clients don't trust you, you're going to be... it doesn't have to be hard." - Ryan Guest Links Find Crystal Tosh online Follow Crystal Tosh on Instagram | Facebook Links Download the PDF resource guide to Unlock the Power of AI Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

In this episode of the podcast, Ryan sits down with Kevin Rapp, a seasoned professional with over 15 years in the video production industry. They delve into the intricacies of the video business, from understanding client needs to the strategic role of video in achieving business goals.  Key topics covered include: The transition from motion design to leading a consulting company. The growth journey of Root Insurance with Kevin's involvement. The importance of being a strategic partner rather than just a videographer. The art of understanding and addressing client pain points. Key Takeaways  You'll discover the importance of being more than just a videographer — becoming a strategic partner for your clients. You'll gain insights into the challenges and rewards of transitioning roles within the video industry. You'll understand the significance of addressing client pain points and delivering tailored video solutions. About Kevin Rapp Kevin Rapp has spent over 15 years in the video production industry, starting as a motion designer and now leading his own consulting company as Chief Creative Officer. He's spent time both at studios and in-house, helping Root Insurance grow from a 100 employee startup to an 1,800 person public company in 3 years. He also loves writing bios about himself in the third person. In This Episode  [00:00] Welcome to the show! [04:11] Meet Kevin Rapp [07:34] A new take on video investment [14:33] The “meal prep” view of video campaigns [20:36] Direction of content trends [22:11] System approach to making multiple use asset campaign [26:53] Guiding your clients [30:49] Video creators' intuition [35:36] Building creative trust [40:56] Navigating how AI is changing the video landscape [43:30] Adding actual value to your customers [46:30] Connect with Kevin [50:25] Outro Quotes "You are the expert. That's what people get wrong. You need to be in control, position yourself as the expert." "You realize that they don't want to buy video, they want to buy a result." "You need to flip the script. This is Sales 101, having great rapport, asking good questions, digging deep on what the actual struggles are." "Clients love taking control. That's where the whole like Studio Sherpas, like this, we want to be able to guide our clients." Guest Links Connect with Kevin Rapp on LinkedIn Links Download the PDF resource guide to Unlock the Power of AI  Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

In this episode of the podcast, Ryan is joined by Walid Azami to discuss the business of video production. They dive into the importance of positioning oneself as a solution to clients' problems, understanding clients' needs, and how to approach pricing and sales. Key topics include: The importance of being a solution to a problem clients have or will have. How to stand out in a crowded market. The power of reaching out to people and building relationships. The impact of surrounding yourself with positive, idea-driven people. Key Takeaways  You should walk away knowing how to position yourself as a solution to clients' problems and stand out in a crowded market - and a little strategy you can use to compound the opportunities for new work that can have HUGE dividends. You'll discover the importance of reaching out to people, building relationships, and surrounding yourself with positive, idea-driven individuals. You'll gain insights into the power of being human, connecting with others, and making a positive impact in the video production industry. About Walid Azami Walid Azami is a photographer/director based in Los Angeles. Walid is a refugee from Afghanistan, he had always had a major interest in the creative/entertainment business and in photography. He started his photography career with singer Usher. Some of his work is the cover of RollingStone Magazine Italia with Tiziano Ferro. He has worked with people like Bob Proctor, Bernie Sanders, Perry Farrel, Mariah Carey, Kanye West, and Madonna. Walid has invested the last 7 years in helping thousands of photographers/videographers, teaching them how to build a business from scratch. In This Episode  [00:00] Welcome to the show! [03:55] Meet Walid [06:25] Walid's story [15:22] Race to the bottom [18:32] Starting from the ground up [19:13] Solution focused [19:40] Break trends [20:44] Reaching out [21:58] Serving people [29:16] Curate your circle [38:38] Overcoming self-doubt [44:10] Connect with Walid [45:42] Outro Quotes "Every time I post, every single time I write a blog, every single time I pick up the phone or I text or email a client, I have to answer one question. How am I going to be a solution to a problem they have?" - Walid Azami "Anyone that does that today is gonna stand out. I would not follow trends." - Walid Azami "I reached out to three people every single day. I'm an intense guy. So I wasn't allowed to go to bed until I learned, I learned one thing and I reached out to three people." - Walid Azami "The amount of money that will come your way is astronomical, astronomical. Good karma, good relationships." - Walid Azami "We have to reach for humanity. And man, there's something about people that feels good when someone asks about you and notices you and all that." - Walid Azami Guest Links Find Walid Azami online  Find out more about "S.T.E.P. Pricing" (the course for photographers) Follow Walid Azami on Instagram | Facebook | Twitter | YouTube Links Learn more about the Onward Summit FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

In this milestone episode of the podcast, Ryan discusses the unpredictable nature of the video business, the challenges of prospecting, and the importance of adaptability. He shares personal experiences, insights from his journey, and the evolution of his production company, Tell Studios. Ryan also touches on the significance of niching down in the industry and the transformative power of documentary storytelling. Key Takeaways You'll discover the importance of predictability in the video business and how to navigate the feast or famine cycles. You'll understand the transformative power of documentary storytelling and its impact on brand connection. You'll gain insights into the challenges and rewards of niching down in the video production industry. In This Episode [00:00] Welcome to the show! [02:22] Facing a tough economy [05:19] Lead generation [07:50] Niching to Enroll Films [10:46] An evolving team [14:35] Creating processes [21:03] Enroll Films! [24:13] Meet The Difference Makers Podcast [31:04] Hiring an executive producer [32:55] The future of this show [39:23] Evaluating your time Quotes "Without predictability in business, you go through feast or famine." "I want to have a conversation with people that understand the value of video." "I've known forever, YouTube is the place to be." "I've been doing this work inside of Studio Sherpas and educating filmmakers." "This basketball coach was the person who was responsible for me ending up at the university." Links Learn more about the Onward Summit FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the show notes page

On today's show I talk with Jim Fuhs about something he has loads of experience with - creating connections through your brand by leveraging video content. This is a particularly important episode for video businesses. We talk not only of the value you can add to your own business through using video, but also how you can extend this knowledge to your video clients when creating content for them. We also cover a bit of how AI is affecting video and storytelling. The truth is that we will always have a need for the human element in storytelling. You can leverage AI as a tool for creating, but at the end of the day, the person behind the brand is what truly moves potential clients. There is no better way to showcase this than to use video to convey a personal and authentic story. Be encouraged, the importance of video in our world is just begging and there is so much room for growth in your video business! Key Takeaways Leverage AI and human creativity to create effective and efficient video content Video is the best way to emotionally connect with your audience online Repurpose video content to increase your impact About Jim Fuhs Jim Fuhs is the President of Fuhsion Marketing, a seasoned digital marketing consultant, and a retired Marine LtCol with over 30 years of business and social media experience. Jim has a unique approach to marketing that fuses Marine Corps Leadership with next-level digital marketing, offering his clients a perspective that sets him apart from the rest. As a highly successful Marine Corps Officer, Jim's leadership experience and expertise enable him to navigate the ever-changing marketing and technology landscape. He is a sought-after speaker, live streamer, podcaster, remote live stream, and virtual event producer, with a passion for excellence that shines through in everything he does. Jim's mission is to revolutionize the marketing industry with his innovative strategies and unparalleled insights. His commitment to excellence and dedication to his client's success has earned him a reputation as an innovator in the industry. Whether you are a small business or a large corporation, Jim is here to help you unlock your brand's full potential and take your business to the next level.  In This Episode  [00:00] Welcome to the show! [02:33] Meet Jim Fuhs [08:01] Jim's marketing positioning [09:43] Tell your story [12:57] AI in filmmaking and branding [21:07] Importance of video content [28:18] Creating a live show [32:49] Repurposing content [42:15] Being on camera [45:13] Connect with Jim [46:01] Outro Quotes “People connect with you, I think, through video much more than they do through other mediums, short of being in person.” [10:45] - Jim Fuhs “You're creating this legacy that people can go out and watch 10 years from now.” [10:58] - Jim Fuhs “How can you simplify things as opposed to feeling like you got to complicate them?” [45:00] - Jim Fuhs Guest Links Find Jim Fuhs online  Follow Jim Fuhs on Instagram | Twitter Links Learn more about the Onward Summit FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

Today on the show Matt Johnston and I have a compelling conversation that will change the way you think about pricing and selling your work. The most important thing to keep in mind when working with your potential clients is that you are the expert who can provide something to help them achieve their goals. You aren't selling video, you are selling solutions. This understanding paired with the mindset to commit to your business and believe in yourself will help you grow your business into something that is successful and fulfilling! Key Takeaways Price your offerings based on the problems that you solve for your clients Position yourself as the expert to lead the sales process to a successful outcome Use empathy to create real connection and communicate value About Matt Johnston  Guide Social Founder, Matt Johnston, is a social video pioneer - helping invent the format, system, and science of viral videos in the publishing world at Business Insider, NowThis, New York Magazine, Men's Health, and others. He is also the author of Producing Empathy: The Secret Method I Use to Get 100 Million Views on Videos Online. He has produced and overseen over 2,000+ pieces of video content (both branded and editorial) that have generated well over 10 billion video views, and millions of dollars in sales across platforms. He's also worked on viral video campaigns with brands such as Toyota, the National Football League, Campbell's, Chase Bank, Verizon, Adobe, Tidal, Fresh Direct, and many others. He is the creator of the HERO system for viral video and the 3PP methodology for predictable, scalable video sales. These systems have driven millions in sales - for a wide array of Shark Tank clients, numerous members of Ezra Firestone's Blue Ribbon Mastermind, and countless others. In This Episode  [00:00] Welcome to the show! [02:41] Meet Matt Johnston [07:08] Creating empathy [09:27] Be specific with your target audience [12:22] Rethinking sales as a video creative [24:50] Don't compete [26:37] Take control of the sales process [35:10] Mindset for success [40:38] Outro Quotes “You can't sell anything to someone until you understand what their struggle is.” [14:42] - Matt Johnston “You're not selling video, you're selling solutions to problems.” [15:12] - Matt Johnston “Your mind will make you way more money than any tactic.” [39:01] - Matt Johnston Guest Links Find Matt Johnston online Follow Guide Social Global on Instagram Follow Matt Johnston on Instagram Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

On the show this week I talk with Peter Grano about one of the biggest keys in business - building strong relationships. Sometimes we get so focused on making money that we lose sight of what really matters. The relationships that you build are what will contribute more enjoyment than anything else in your business. We also talk about some different strategies for effective video marketing for your business and for your clients. It's important to use a style of video that fits your target audience and works in line with your brand. Most importantly, spend time creating quality content and investing heavily into your relationships in your business. This combination will lead to consistent fulfillment and growth in your business. Key Takeaways The road to success is long and takes steadfast consistency. Investing in relationships will make your work more meaningful and enjoyable. At the end of the day people and relationships are what matter more than work and money. Use a consistent and intentional social media presence to build trust and authority. About Peter Grano Having spent the last 5 years as the lead video producer at Business Builders, a small but mighty marketing agency in sunny St. Augustine, FL, Peter Grano has developed his skills as a DP, Director and Editor to better serve the clients that the agency serves day in and day out. With a huge appetite (in more ways than one) for excellence and a unique eye for lighting, Peter believes that people are everything in this business. Through intentional relationships and investing in himself through communities like this one, Peter constantly seeks to provide value to others and believes that without intentional friendships, you're not going to last, much less get to produce the kind of work that you've always wanted to. Stumbling into the world of Studio Sherpas has been one of the greatest blessings in his life and he considers himself lucky to be talking to the very handsome and skilled cinematographer, Ryan Koral.  In This Episode  [00:00] Welcome to the show! [03:47] Meet Peter Grano [13:31] Current successful trends in business marketing [18:48] Produced vs user-created content [23:24] Create the wow factor [27:18] Don't create, document [31:24] Build trust and authority through social media [35:16] Relationships and consistency [43:41] Enjoy the journey [47:59] Delegation [55:43] Connect with Peter [57:45] Outro Quotes "It always starts out on a personal level with some of the best clients.” [29:46] - Peter Grano “You don't just do stuff for money, there is a personal side to everything.” [37:36] - Peter Grano “It's a long road to success and being consistent is the most important thing.” [37:57] - Peter Grano Quest Links Find Peter Grano online  Follow Peter Grano on Facebook Follow Business Builders on Instagram | Facebook | Twitter Links Learn more about the Onward Summit FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

On the show today I have a wonderful conversation with Robby Fowler about just how important it is to get crystal clear on who you serve and what problems you solve for them. This will help you turn a blanket brand strategy that connects with no one into a clear and compelling call that will show your target audience that you know and understand them. By getting clear on who you serve, what problem you solve, and how you can accomplish this for them; you will be able to pull in more leads, build trust, and convert those leads into sales that are supported by a healthy and genuine relationship. It's time to clear things up and move forward into greater success for your business! Key Takeaways Find a common denominator that links your target clients. Use the 3 P's of Positioning to communicate with clarity who you serve and how you help them. When marketing, lead with the problem that you solve for your client. Use the ABCs of business to diagnose the health of your business and identify what is holding you back. About Robby Fowler Robby Fowler is a branding and marketing strategist who helps high-integrity consultants, coaches, and trainers build, brand, and market personal brands that make more (than) money. Robby believes too many personal brand businesses are trapped on a treadmill of activity because they're not crystal clear on what specific business they want to build. While every personal brand wants more money, Robby helps them get there by building a business worth giving their lives to. In This Episode [00:00] Welcome to the show! [01:50] Meet Robby Fowler [06:06] Turning setback into success [12:30] The Three P's of Positioning [16:22] Niching [25:13] How to develop a successful hook [31:04] Growing through experience [34:54] The ABCs of Business [41:44] Connect with Robby [43:31] Outro Quotes “Fog slows down even the fastest Ferrari” [14:00] - Robby Fowler “Get busy then get picky” [20:37] - Robby Fowler “Use what you might consider as your weaknesses as your strengths. [24:09] - Robby Fowler Guest Links Follow Robby Fowler on Instagram | Facebook | Twitter Connect with Robby Fowler on LinkedIn Get your free copy of THE 7 SIMPLE SECRETS BEHIND PERSONAL BRAND WEBSITES THAT GET RESULTS Get the 4 Freaky Fast Friday Wins emails Get more insights on his podcast, The Brand ED Podcast Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes