Honest business conversations with intelligent women. We talk about our mistakes, lessons learned, and lightbulb moments, because that's how we learn, grow, and rise together.
Today I'm letting you into the thought process around deleting social media for good. I don't need social media to market my business. I'm also looking to take massive steps toward simplifying anything and everything I can to lessen stress. Removing social media from my life is going to lighten both my workload and my mental load. So, I'm inviting you to think about anything else you think you “should” be doing but that you really want to let go of. It's time. ========== Connect with Kattie: Online: www.kattiethorndyke.com
Melissa Lopez is the CEO of Onyx Offsites & Trainings, based in San Diego, California. She previously worked in marketing and advertising, even running her own agency, but began working with Onyx in February 2020, right before our working world mostly went remote, and the programs her team had worked so hard to create were largely cancelled. We talk about how Melissa navigated the challenge and change with her team and where she thinks the future work environment is headed. Melissa gives us insight into how she sets her weekly priorities with her family and for her workweek. She shares just how hard it is for her to say “no” and offers some practical advice to us all on how to give yourself grace, and do what's right for you. TOPICS EXPLORED IN THIS EPISODE: How Melissa led her team through massive change [ 4:17 ] The benefits of remote/hybrid work for business [ 12:50 ] Employees now have the upper hand [ 17:30 ] How Melissa schedules her priorities [ 19:45 ] Unique pressures on working parents [ 27:41 ] The challenge of saying “no” [ 31:53 ] Melissa's Quotable: This new corporate normal is really going to allow people and employers to be more selective. I was an otherwise intelligent woman except for the fact that I allowed myself for too many years in my early career to second guess and doubt myself, and I undermined my own strengths and capabilities. ========== Resources: SCRUM: The Art of Doing Twice as Much in Half the Time The Five Love Languages ========== Connect with Melissa: Website: https://www.onyxteams.com/ LinkedIn: @MelissaJaycoxLopez ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke
Women are facing a lot right now. It's not a simple conversation. Work is complicated by the pandemic. Childcare is falling largely on our shoulders. But our voices are not being heard. It's been a couple of months since we last chatted, so grab a cup of tea, and let's get into how I'm doing, how we are all doing as a collective, and where I want this conversation to go in the coming months. It's time we stopped giving so much attention to the extremes and instead focused on where we are right now, the daily struggles, the feminist issues, and how we can come together to talk about what matters. TOPICS EXPLORED IN THIS EPISODE: My struggle right now as an introvert [ 1:10 ] Honestly, how things are with me right now [ 2:16 ] What a typical day looks like [ 4:58 ] The issues facing women right now are endless [ 6:48 ] The physical/medical challenges [ 8:00 ] What reignited my passion this week [ 10:05 ] What I'm hoping we can start discussing [ 12:30 ] Kattie's Quotable: There is very little support in place if we really get to the root of what's going on. ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke
Today I am sharing a conversation with my friend Ami Au-Yeung, an HR professional turned career coach and writer. We chat about transparency and communication in the workplace, as well as speaking up when you are different from everyone you work with. Ami intentionally recalibrated her career and she's taking us on the journey of exactly how she made it happen. We chat about overcoming our critical inner voice and comparison to others. She also shares with us her simple cue card system, which she takes with her to remind herself of how she wants to feel at work and what type of work she wants to do. TOPICS EXPLORED IN THIS EPISODE: How Ami defines success in her coaching practice [ 4:18 ] What a career in HR looks like in the corporate space [ 6:53 ] Why change is so difficult within organizations and how to make it easier [ 9:21 ] How Ami handled resignation in her career and what she'd do differently now [ 16:31 ] Why it's harder to stand up for yourself when you are different [ 20:17 ] The effect of positional power on what feel comfortable talking about [ 23:18 ] How Ami completely recalibrated her career [ 27:15 ] The emotions Ami managed in her transition [ 31:46 ] Strategies to better manage your time on social media [ 38:27 ] How to handle shiny object syndrome in your business [ 47:36 ] A 30 second exercise to gain clarity in what you want to do for work [ 51:01 ] How Ami combats feeling isolated as an entrepreneur [ 52:57 ] How to effectively ask for what you want in your career [ 55:09 ] Ami's Quotable: “Don't be afraid to stand out and ask for what you want.” I was an otherwise intelligent woman, except for the fact that I compared myself too much to other people. ========== You can connect with Ami on: LinkedIn: @Ami Au-Yeung www.amiauyeung.com
Today on the podcast I am speaking with transformational business and branding coach, Betsy Milne. Betsy is the cofounder of Luscious Hustle, which is on a mission to empower women to build businesses that support the lives they want to live. Betsy and I dive into chasing titles, working with chronic illness, and all the issues surrounding getting paid what you are worth. We share war stories of working in very masculine energy professions, and the toll it took. But we also share how we were able to transfer our skills to completely different industries in order to find health, happiness, and fulfilment. TOPICS EXPLORED IN THIS EPISODE: What it means to play the long game in building a business [ 10:00 ] Why women always show up and push through [ 11:27 ] What to do if you are severely ill and work in a non-supportive atmosphere [ 14:51 ] How to build a business while you are healing [ 17:04 ] False beliefs associated with chasing titles [ 19:42 ] How everyone else's money stories influence us at work [ 27:27 ] How lack of transparency in salary plays into not getting paid what you're worth [ 28:54 ] What Betsy wishes she knew about money when working in corporate America [ 32:00 ] The driving force in corporate that becomes systemic [ 33:39 ] How to do research on what you should be making [ 38:17 ] Why doing what you love can still lead to burnout [ 40:27 ] How to combat the sunk cost fallacy when you are leaving a profession [ 44:17 ] How to recover from feeling unworthy [ 52:59 ] How to redefine what hustle means to you [ 59:02 ] Betsy's Quotable: “Success happens when we are willing to pivot.” I was an otherwise intelligent woman, except for the fact that I let other people define my worth. ========== You can connect with Betsy on: Business Instagram: @luscious.hustle Personal Instagram: @betsy.milne Website: www.luscioushustle.com
In today's shortcast, Kathy Parsons, yoga teacher, breath work and mindfulness coach, is taking us through a five breath break. For those of us that are go-go-go, it's a much-needed three-minute breathing practice designed to get us out of the head and into the body. Kathy's Quotable: You are enough just as you are. ========== Connect with Kathy: Website: www.thesantoshalife.ca Instagram: @kathparsons ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke
Hi Friends, Today I'm giving you a little insight into how the podcast will be changing over the summer, and why that is. Things have been busy, heavy, and hard. This is me giving myself permission to put something down and choose the lighter path, if only for a couple months. ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke
Kathy Parsons is a yoga teacher, breath work and mindfulness coach, as well as a retreat host and entrepreneur. She didn't start her career here though; she was a journalist, worked in PR, then finance and was a nonprofit exec. All the while, she began to discover her passion for yoga and global retreats. We get into exactly how and when she made the transition from exec to wellness entrepreneur. Kathy describes herself as a lifelong student and a Type A in recovery. We commiserate on this point and talk about how we've worked really really hard, only to realize we're working on the wrong thing, or in the wrong industry. We both also suffer from depression, and talk about what that looks and feels like in our lives, and the tools within us that can help. TOPICS EXPLORED IN THIS EPISODE: The Santosha Life [ 2:45 ] Business challenges over the last year [ 4:21 ] How Kathy moved into becoming a wellness entrepreneur [ 12:28 ] How Kathy viewed yoga at the beginning [ 18:41 ] Yoga lessons for life [ 23:21 ] Mental health struggles [ 27:31 ] Kathy's morning routine [ 34:27 ] Kathy's Quotable: What's always helped me is breathwork and the idea that this is temporary, this will pass. I was an otherwise intelligent woman except for the fact that I was more reactive versus responsive. ========== Resources: Man's Search for Meaning by Viktor E. Frankl Meditations from the Mat: Daily Reflections on the Path of Yoga Deacon King Kong by James McBride ========== Connect with Kathy: Website: www.thesantoshalife.ca Instagram: @kathparsons ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke
Sydney Cowie is the definition of a multipassionate. Full-time, she works for a creative agency that focuses on social media for its clients. Part-time, she teaches fitness at barre3 and Toronto Yoga Co. And in her spare time, she is an artist (as is her fiancé!), who's used the lockdown period to paint, create and decorate. We talk about how the pandemic has given us pause to consider our careers, lifestyles, physical environments, and boundaries. Sydney made a recent career transition, and while it was scary to do during the pandemic it was the best thing for her mental health and happiness. She also shares with us a few strategies to weave fitness, yoga and mindfulness into our busy work-from-home days. TOPICS EXPLORED IN THIS EPISODE: The impact of our environments [ 4:24 ] Scheduling in fitness [ 9:27 ] Sydney's motivation for a job change [ 14:04 ] The blessing of a pause [ 22:23 ] Yoga for off the mat [ 25:09 ] Sydney's Quotable: Try not to present yourself as the version of you that you think the industry wants you to be. I was an otherwise intelligent woman except for the fact that I never ask for help. ========== Resources: Podcast: You're Wrong About ========== Connect with Sydney: Website: www.sydneycowie.com Instagram: @sculptwithsyd ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke
Kate Harris is a business strategist and brand builder from sunny Brisbane, Australia. She helps to get people over their limiting beliefs in order to scale their businesses to the next level. We dive deep into the beliefs we both hold and how we've been conditioned to think that hard work will lead to success. Spoiler alert: it does not. Kate shares with us how she knew it was time to transition out of her corporate role and into her own business. She also takes us back in time to some of the business lessons her parents taught her at a young age. If you're feeling burnt out at work, a tug on your heart to try something new, or you're wondering if you're getting in your own way, take a listen to Kate in this episode, my friend. It's packed with sage advice for those of us who are overachievers, hard-workers, and go-getters. TOPICS EXPLORED IN THIS EPISODE: Limitations that hold us back [ 2:50 ] The hard work fallacy [ 5:42 ] The overachiever's guide to burnout [ 7:13 ] The outward trapping of success [ 10:43 ] Kate's realization about her management [ 13:13 ] When Kate decided to transition out of corporate [ 17:55 ] Business lessons from parents [ 23:13 ] Kate's Quotable: When you start working longer hours, you give up self-care and things that bring you joy and inspiration. I was an otherwise intelligent woman except for the fact that sometimes I don't listen to my own advice. ========== Books mentioned: Effortless: Making It Easier to Do What Matters Most by Greg McKeown Stop Checking Your Likes by Susie Moore Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert The Psychology of Money by Morgan Housel Profit First by Mike Michalowicz ========== Connect with Kate: Website: https://kateharris.mykajabi.com Instagram: @kateharris.co ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke
Emily Crookston is a ghostwriter for rebels, renegades and mavericks, because she too identifies as a renegade. After spending years trying to get onto the tenure-track as a philosophy professor, she became frustrated with academia and all its entrenched traditions. Now, she puts her writing skills to good use as a business book ghostwriter. She shares with us how her process works, why niching wasn't in the cards for her business, and how there is no right way to write a book. We talk about process, productivity and creativity, as well as geeking out about academic and technical writing. TOPICS EXPLORED IN THIS EPISODE: No niche [ 1:22 ] Emily's book-writing process [ 4:08 ] How Emily thinks of a book [ 6:30 ] There are many ways to write a book [ 8:39 ] How Emily found ghostwriting [ 12:45 ] Transferable skills from academia [ 16:33 ] Structuring a non-fiction book [ 19:40 ] Emily's definition of renegade [ 21:25 ] Emily's Quotable: Renegades are asking the question: is there a better way? I was an otherwise intelligent woman except for the fact that I thought belonging to a class of elite intellectuals was worth sacrificing my freedom. ========== Books mentioned: American Icon: Alan Mulally and the Fight to Save Ford Motor Company ========== Connect with Emily: Website: https://www.thepocketphd.com/ LinkedIn: Emily Crookston ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke
Taylor Marsden is a freelance copywriter who works with small and medium-sized businesses on their web copy and sales copy. She's also a kickass mentor for new copywriters. Today we're talking about marketing messages on the ‘gram, and how we can be a little more mindful of what's being sold to us. Because it's really easy to see the successful business owner and start comparing yourself to her, but the reality is you don't know her, you have no context, and everything shared is curated. Taylor shares how we can all be more careful of what we consume and purchase, how to market the right way, and why we should all keep this conversation going. TOPICS EXPLORED IN THIS EPISODE: Marketing spidey sense [ 1:57 ] It's easy to forget what IG is [ 3:52 ] Creeping people on the ‘gram [ 5:54 ] The highlight reel [ 8:15 ] Being fake [ 10:00 ] Silly decisions [ 13:32 ] Feeling the pressure to level-up [ 18:54 ] The right way to market [ 22:05 ] Take breaks [ 29:26 ] Taylor's Quotable: Mute. Block. Unfollow. Get out of there. Give yourself a minute to just get back to you and the real world. ========== Connect with Taylor: Website: www.taylormarsden.com Instagram: @copywritertay ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke
Today we are delving into what exactly I've been up to in my business over the last three years. The highs, the lows, the tough decisions, the path I took to get where I'm at now, I'm sharing it with you in the interest of full disclosure and to illustrate that nothing goes the way you think it will. I'm also turning the tables on myself in this podcast and answering the same rapid fire questions that I ask all my guests. So, if you're wanting to peek behind the curtain, get comfy and listen in! TOPICS EXPLORED IN THIS EPISODE: Lots of moving and shaking [ 1:41 ] Academic editing [ 2:10 ] Fitness training [ 3:18 ] Podcast show note writing [ 4:29 ] Resumes and LinkedIn writing [ 4:59 ] Copywriting [ 6:02 ] Technical writing [ 7:04 ] Building betting business relationships [ 8:32 ] Writing about careers [ 9:53 ] Engineering copywriting [ 10:23 ] My current struggle [ 13:08 ] What I'm excited about [ 16:00 ] My advice for freelancing [ 17:45 ] My advice for women workers [ 18:51 ] What I'm reading right now [ 19:20 ] Kattie's Quotable: Please don't get married to one particular career path. I was an otherwise intelligent woman except for the fact that I let other people get inside my head. ========== Resources Mentioned: barre3 Luscious Hustle Podcast The Midnight Bargain by C.L. Polk Solo: How to Work Alone (And Not Lose Your Mind) by Rebecca Seal ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke
Today I'm sharing with you what I've learned after two years of podcasting every single week. From my own best practices to what I think matters in the world of podcasting, I'm giving you my five biggest takeaways. And, of course, I get off on a little tangent about how much I love this platform and all of you for listening. TOPICS EXPLORED IN THIS EPISODE: Consistency [ 0:21 ] Unscripted [ 1:47 ] Guest pitches [ 3:00 ] Content vs. production [ 5:00 ] Purpose [ 7:33 ] Kattie's Quotable: When I think about how we can use our platforms to connect and rise together, it gives me a lot of hope. ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke
The only thing that Andrea loves more than reading is talking about books. As a self-proclaimed word nerd, she's here to keep our bookshelves and e-readers stocked with amazing things to feed our brains. The recommendations span fiction, business, self-help and motherhood, so there is something in this episode for everyone. TOPICS EXPLORED IN THIS EPISODE: Business and career book recommendations [ 5:04 ] Self-help book recommendations [ 6:42 ] Motherhood book recommendations [ 12:31 ] Fiction book recommendations [ 14:52 ] Must-reads from Andrea [ 18:56 ] Andrea's Quotable: A good story can help calm the soul. ========== Book Recommendations: Careergasm: Find Your Way to Feel-Good Work by Sarah Vermunt Lean Out by Marissa Orr Back to Human: How Great Leaders Create Connection in the Age of Isolation by Dan Schawbel Mary Kay on People Management by Mary Kay Ash A New Earth: Awakening to Your Life's Purpose by Eckhart Tolle The 5 Second Rule: Transform your Life, Work, and Confidence with Everyday Courage by Mel Robbins The Life-Changing Magic of Not Giving a F*ck: How to Stop Spending Time You Don't Have with People You Don't Like Doing Things You Don't Want to Do by Sarah Knight Instant Mom by Nia Vardalos The Awakened Family: How to Raise Empowered, Resilient, and Conscious Children by Dr. Shefali Tsabary The Conscious Parent: Transforming Ourselves, Empowering Our Children by Dr. Shefali Tsabary To Kill a Mockingbird by Harper Lee 1984 by George Orwell The Handmaid's Tale by Margaret Atwood The Push by Ashley Audrain The Brilliant Life of Eudora Honeysett by Annie Lyons The Book of Lost Names by Kristin Harmel The Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid Untamed by Glennon Doyle Tuesdays with Morrie: An Old Man, a Young Man and Life's Greatest Lesson by Mitch Albom ========== Connect with Andrea: Instagram: @querido_andrea BooknBrunch: www.booknbrunch.com ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke ========== Here's the Checklist: Microbatch Your Morning Download
Jenna Anderson is the mother of three girls and the CEO of AccessElite, which is transforming how companies and individuals look at well-being. Her company is the first digital platform to deliver comprehensive physical, mental and emotional support for employees. Jenna shares with us cues she's seen in her work indicating cultures that value their employees' and their well-being. While we'd all love to work for some of the companies that Jenna calls clients, not all of us have support on our wellness journeys. Jenna describes some simple ways you can start to put your well-being first, even if you're super busy, working from home, and feeling guilty about stepping away from your laptop. There are also some incredible tips in this episode about motherhood, choosing your own path, and knowing your worth. TOPICS EXPLORED IN THIS EPISODE: Why Jenna founded AccessElite [ 2:51 ] Putting the onus for wellness on the workplace [ 4:51 ] Well-being isn't just exercising [ 6:26 ] Company cultures that value employee well-being [ 10:28 ] How to prioritize your well-being in any corporate culture [ 15:44 ] Small wins and achievable goals [ 18:00 ] The most surprising thing in Jenna's career [ 21:41 ] Jenna's Quotable: You don't need to do all the things to be healthy. Just choose one thing for five minutes a day and start. I was an otherwise intelligent woman except for the fact that I learned to say no too late in my life. ========== Connect with Jenna: LinkedIn: Jenna Mons Anderson Email: jm@accesselitenow.com ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke ========== Here's the Checklist: Microbatch Your Morning Download
Hannah Michelotti is a presentation coach based in Portland, Oregon who helps middle-career professionals build confidence, authenticity and engagement in their presentations. Today though we're having an honest and open conversation about something that we both struggle with every day: the fact that everything takes longer than we think it will or what it to. We talk about how building a business, improving your health and recovering from childbirth are all really long games. We also get into exactly how you can improve your mental health when you are grappling with the long timelines in front of you, which includes adjusting your inner monologue. This episode was part psychology lesson, part therapy session and will help you out too if you're wondering how you're going to get where you want to go when it all seems like a journey. TOPICS EXPLORED IN THIS EPISODE: Things take way longer than we think [ 3:32 ] Meetings running over [ 7:48 ] The planning fallacy [ 10:56 ] Hofstadter's Law [ 12:40 ] Playing the long game [ 14:47 ] The boomerang effect [ 18:18 ] Postpartum change takes longer than you want it to [ 21:44 ] Mindset and inner monologue shifts [ 26:17 ] Give yourself some grace [ 37:48 ] Hannah's Quotable: I have to consciously change my inner monologue to: it's ok, this is taking longer than expected. ========== Connect with Hannah: Website: www.articulatewithhannah.com Instagram: @articulatewithhannah YouTube: @ArticulateWithHannah Email: articulatewithhannah@gmail.com ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke ========== Here's the Checklist: Microbatch Your Morning Download
A little over a year ago Karen Calder was dealt the most adverse set of circumstances she had ever faced: she was diagnosed with cancer, undergoing chemo treatments, and her business came to a halt when covid shuttered the world. She had trained for this moment mentally and decided to find the opportunity in crisis. She created a program called The Five “R”s of Resilience to help herself and others through the pandemic. Today, she shares her framework with us, along with her powerful story. TOPICS EXPLORED IN THIS EPISODE: Building a better brain [ 2:58 ] Facing adversity on all fronts [ 5:17 ] Building a framework for resilience [ 9:33 ] Getting familiar with how you relate to yourself [ 10:57 ] Being realistic in the face of adversity [ 12:28 ] Resilience comes from the inside out [ 16:43 ] The first step: Recognize [ 19:31 ] The second step: Reframe [ 21:05 ] The third step: Recalibrate [ 21:52 ] The fourth step: Reimagine [ 23:15 ] The fifth step: Rebuild [ 23:59 ] One powerful habit above all others [ 24:56 ] Karen's Quotable: It's about making a choice and deciding: Am I going to succeed or am I going to succumb? ========== Connect with Karen: Website: www.karen-calder.com Instagram: @coach.karenc Email: karen@karen-calder.com ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke ========== Here's the Checklist: Microbatch Your Morning Download
Susan Reoch is a UX writer and copywriter, who lives in a small coastal town outside of Sydney, Australia. She is a mom of three-year-old twins, runs her business from home, and has been helping me work through how to price my services. Rather than keep all the goods to myself, I asked Susan to come back on the podcast to share the conversation with you all. We talk about how knowing yourself and what your family needs are the keys to pricing in your business or negotiating a salary that works for you. Susan describes how you can get to know the value you add by having conversations and asking colleagues. Because knowing your worth and special skills are the first steps to becoming your own cheerleader and being confident in the prices or wages you command. TOPICS EXPLORED IN THIS EPISODE: What the week looks like for Susan [ 3:23 ] Being employed perks [ 7:32 ] How important it is to know yourself [ 9:41 ] How to approach pricing when time is limited [ 12:25 ] Double down on your value add [ 15:34 ] Give yourself room to chicken out [ 16:53 ] What people will pay more for [ 21:03 ] A practical exercise to document your value [ 22:06 ] Pricing pushback and not taking things personally [ 24:41 ] Strong client relationships with a few select clients [ 30:13 ] It's not us versus them [ 31:43 ] Susan's Quotable: I'm not willing to lose money and to lose time with my family because I'm not charging enough. ========== Connect with Susan: Website: www.susanreochcopywriter.com Instagram: @susanreoch_copywriter LinkedIn: @SusanReoch Facebook: @SusanReochCopywriter ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke ========== Here's the Checklist: Microbatch Your Morning Download
Whether you are a stay-at-home parent or a working parent, today we're talking about screentime for kiddos. Because I don't know about you, but I was feeling like a terrible parent for using the television as a babysitter when I needed some help. My friend, Sabina, set me straight though. Screentime isn't the devil here people, and we're all just trying to do the best we can with what we have right now, which let's be honest, it's lemons. We all have lemons. TOPICS EXPLORED IN THIS EPISODE: Parenting guilt has changed over time [ 4:27 ] Playing outside with friends is no longer the norm [ 10:42 ] Sometimes childcare isn't an option [ 11:42 ] Public school resets everything [ 19:37 ] Conference calls with kids in the background [ 24:03 ] Comparison and judgement as new moms [ 27:42 ] What the pandemic taught Sabina [ 41:57 ] Sabina's Quotable: I've been very intentional this year about one thing: To stop feeling guilty. ========== Connect with Sabina: Instagram: @theguiltfreemami ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke ========== Here's the Checklist: Microbatch Your Morning Download
Emily Schwalbach is a former kindergarten teacher from Indianapolis, Indiana. She planned to pause her teaching career to stay home with her kids when they were young, but she really missed teaching, in the truest sense of the word. So, she started teaching adults how to use Instagram, Facebook and LinkedIn, and now she's a sought-after social media consultant. She delves into her Find Your Minimum Mindset, which is figuring out how little you can do to just stay in the game when times get tough, and then how to do the least in order to make the most in your business. Because 2020 was a lot, and running a business while pregnant and taking care of two other kids was running Emily ragged until she learned to let things go. Emily also talks about finding pockets of time to work as a mom with young kids, and what 2020 taught her about how hard we need to hustle. TOPICS EXPLORED IN THIS EPISODE: Planning to stay home with the kids [ 4:24 ] Emily's journey to becoming a social media consultant [ 6:45 ] You can do this [ 13:30 ] Minimum viable audience [ 14:27 ] Early mornings and pockets of time [ 17:32 ] It's never worth your mental health [ 25:36 ] Emily's Find Your Minimum Mindset [ 27:40 ] The financials of changing focus [ 35:15 ] Emily's Quotable: Focus on one thing and just make it your money-maker. I was an otherwise intelligent woman except for the fact that I have severe phone anxiety. ========== Mentioned in the episode: Faith Marie Co. Abby Haglund The Office Ladies Podcast The Oral History of the Office Podcast ========== Connect with Emily: Instagram: @emily_schwalbach Website: besocialconsulting.net Membership: socialsquadsociety.com ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke ========== Here's the Checklist: Microbatch Your Morning Download
Dr. Amanda Tobe is an organizational psychologist in supervised practice, who is passionate about helping people build their careers from the inside out. She's a mom of two girls under five years old, grew up in a small town, and she loves hanging out at the intersection of neuroscience, self-growth and psychology. Today, she's teaching us how to use a tool that can help us live more intentionally, make decisions in alignment with what we really want, and hold us accountable for committing to the behaviours required. You'll hear all about how Amanda and I created our own personal compass, what words we chose to guide us, and why we think this is such important work. TOPICS EXPLORED IN THIS EPISODE: What was lacking in the psychology training [ 3:14 ] Why this podcast is more fun than usual [ 3:50 ] Defining the personal compass [ 4:45 ] Who is this tool for? [ 7:37 ] What you need to craft your personal compass [ 10:04 ] Step 1: Get into the zone [ 11:55 ] Step 2: Make your list of feelings [ 17:36 ] Step 3: Select your top five words [ 22:06 ] Step 4: Define your guiding words [ 26:52 ] Step 5: Bring it to life through behaviours, actions and habits [ 31:25 ] Setting realistic habits to get just a little better [ 36:15 ] The cost of saying “yes” to something [ 38:48 ] The integration of this into your life is everything [ 42:15 ] Amanda's Quotable: To do meaningful goal work, you need to first do the soul work. ========== Resources: Amanda's Website for the freebie Daily Stoic podcast Let's Live and Learn (IG) ========== Connect with Amanda: Instagram: @dr.amandatobe ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke ========== Here's the Checklist: Microbatch Your Morning Download
Andrea Querido is a marketing and communications expert, with nearly two decades of experience writing everything from blogs, websites and email campaigns to live stage productions and executive speeches. She's worked in largely female-dominated workplaces, whereas my experience has been in largely male-dominated workplaces, so I asked her to come on the podcast and share her experiences. Unfortunately, Mean Girls don't just exist in high school; they grow up to be our colleagues and some carry that behaviour into the workplace. Often the cultural undertones are subtle, and day after day the small things begin to wear away at your self-confidence. Andrea shares how women have been terrible to one another at work, but also how women have stepped up and been pillars of leadership in better workplace cultures. TOPICS EXPLORED IN THIS EPISODE: Allies in the workplace [ 5:01 ] Mean Girls antics [ 5:46 ] Anxiety brought on by workplace culture [ 7:04 ] We put female bosses on pedestals and shouldn't [ 10:15 ] The added emotional burden on women [ 12:48 ] Positive workplace culture cues [ 19:41 ] Don't settle at work [ 23:12 ] Do it anyway [ 28:50 ] Career book recommendations [ 32:50 ] Andrea's Quotable: No one should ever think they have the right to tell you how to show up. I was an otherwise intelligent woman except for the fact that I set myself on fire to keep others warm. ========== Resources: Careergasm: Find Your Way to Feel-Good Work by Sarah Vermunt Career Rookie: A Get-It-Together Guide for Grads, Students and Career Newbies by Sarah Vermunt Lean Out by Marissa Orr Mary Kay on People Management by Mary Kay Ash ========== Connect with Andrea: Instagram: @querido_andrea ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke ========== Here's the Checklist: Microbatch Your Morning Download
Today, I'm laying down three tips for you to still continue reading, without spending so much time with your nose in a book. Stay with me here. You can read more in less time if you're willing to give these ideas a chance. TOPICS EXPLORED IN THIS EPISODE: A lot has changed and time is precious [ 1:02 ] 3 tips to read more in less time [ 1:15 ] Let's readjust our reading expectations [ 5:00 ] Kattie's Quotable: Want to read for 20 minutes a day? Great, let's cut that in half. ========== Resources Mentioned: Blinkist App ========== Here's the Checklist: Microbatch Your Morning Download ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke
My good friend, Jette, is back on the podcast today so we can take you behind the scenes of our conversations on starting a blog, common misgivings with SEO, and how to keep your creativity front-and-centre. Jette is a writer and podcaster, and we share the process of how I help to add the tech to her already wonderful words. TOPICS EXPLORED IN THIS EPISODE: The origin of the blog [ 2:23 ] Common fears about writing for SEO [ 3:02 ] The trouble with first drafts [ 5:07 ] What bloggifying looks like [ 6:09 ] Easy tips to better format your blogs [ 8:39 ] Arguments with other SEO experts [ 14:48 ] Kattie's Quotable: Play to your strengths. It's not worth learning everything, because none of us have time for that. ========== Connect with Jette: Instagram: @JetteFierce Podcast Website: AnotherBookOnTheShelf.com Podcast Instagram: @AnotherBookPodcast Podcast Twitter: @AnotherBookPod ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke ========== Get Started Blogging Faster: SEO Blog Template
Briana Huether is a writer, blogger and communications expert. She's also a dear friend, and we love to talk all about business, life, health and productivity. So today we're diving into her #1 productivity hack: NAPS! TOPICS EXPLORED IN THIS EPISODE: Working life, where the napping all started [ 1:48 ] How to practice power naps [ 3:41 ] Releasing expectations so you can rest [ 6:29 ] Forming the habit of napping [ 7:30 ] Strategies to put the phone away [ 9:53 ] Briana's Quotable: We are all more productive when our bodies have the rest they need. ========== Connect with Briana: Instagram: @BrianaHuether Instagram: @PlantLadyBriana Blog: www.brianahuether.com ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke ========== Here's the Checklist: Microbatch Your Morning Download
Today we're answering one simple question: But could you do less? We're calling it an experiment for the next week. Could you decrease your work, consumption, creative output, or household chores by 30%? It's just one week. Try on one of these boundaries for size and see how you feel. Because we need to create more space for stillness in our lives in order to preserve our mental, emotional and physical wellbeing. TOPICS EXPLORED IN THIS EPISODE: Getting caught in the New Year's Trap [ 0:35 ] My 30% less challenge [ 1:15 ] Why I keep harping on doing less [ 3:40 ] Put some boundaries around your inbox [ 5:16 ] Social media consumption limits [ 7:16 ] Don't default to doing [ 9:35 ] Kattie's Quotable: Don't default to doing. Try just being. ========== Resources Mentioned: Stillness is the Key by Ryan Holiday ========== Here's the Checklist: Microbatch Your Morning Download ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke
Today, I'm taking you behind the scenes of how I plan out my calendar for the week. Full transparency is my MO, so I'm showing you when I'm working these days, my challenges with focus, how I'm making the most of the time I have, and the lessons that have tumbled out of this new work-life situation. TOPICS EXPLORED IN THIS EPISODE: An important thought before we start planning [ 1:06 ] Where my planning system took shape [ 2:49 ] What planning looks like as a new working mom [ 4:40 ] Figuring out what has to get done [ 7:10 ] Planning for the day ahead [ 11:18 ] How planning helped me see I needed to increase my rates [ 15:26 ] Kattie's Quotable: I really only have three to four hours I can guarantee will be focused work time at the end of the day. ========== Here's the Checklist: Microbatch Your Morning Download ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke
2020 was the year of balancing too much. We didn't have enough help and we were really getting down on ourselves for not doing things like we used to be able to. So I'm shaking things up and reframing how I look at my days, starting with my morning routine. I'm showing you my new approach, down to the detail-level, and I'm calling it: microbatching. I'm also giving you a gift - a free downloadable checklist that shows you exactly how to microbatch your morning so you can feel ready for your day, in a short period of time. TOPICS EXPLORED IN THIS EPISODE: Oh, what a difference a few months can make to your morning routine [ 1:30 ] My epiphany this week [ 2:50 ] My gift to you [ 3:11 ] What it means to microbatch [ 5:02 ] Here's how I microbatch my mornings [ 6:45 ] Five-Oh and go! [ 8:19 ] Microbatch #1: The Morning Cleanse [ 10:09 ] Microbatch #2: The Morning Meal [ 10:50 ] Microbatch #3: Morning Mental Prep [ 12:13 ] Kattie's Quotable: These are teeny, tiny tasks. But if you add them all together, you have a really efficient and doable morning routine. ========== Here's the Checklist: Microbatch Your Morning Download ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke
In the last podcast of the year, it's just you and me, talking about how we can use 2020 as fuel for our 2021 fires. We're not bidding farewell to this year before making good use of what we learned. It's my belief that's the only way we can set intentions for the new year that are actually going to move us towards what we want. TOPICS EXPLORED IN THIS EPISODE: Why you shouldn't write off this year [ 1:21 ] Questions to reflect on this week [ 2:39 ] How to proceed with intention [ 4:47 ] We are leaving the “shoulds” out of this conversation [ 6:56 ] My 2021 goals are all things I'm going to stop doing [ 8:43 ] Questions to clarify what policies to put in place [ 10:51 ] Kattie's Quotable: I actually want all my goals for 2021 to be things that I am going to stop doing. ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke
Briana Huether is a writer, blogger and communications expert. Before both of us started working for ourselves, we came from a corporate background in engineering. Briana worked on the communications side of things in the oil and gas industry, and I worked in motorsport and automotive engineering as an aerodynamicist. Even in those very different roles, we experienced similar issues to do with workplace culture. Briana and I dive right into cultural issues within the engineering community, and how even though we had great work, there were underlying problems from the pre-existing old boys club. We discuss how difficult it was to dress for the job, the extra effort women needed to expend in engineering and the power that leadership has to effect change. We both escaped, not quite unscathed, and discuss how much better it is for us to work from home, for ourselves. TOPICS EXPLORED IN THIS EPISODE: Corporate engineering culture [ 2:49 ] Gender issues encountered [ 4:14 ] Assumptions about stereotypes [ 8:44 ] Nepotism is alive and well [ 9:34 ] Women in engineering [ 13:26 ] Kattie's heartbreaking moment when leaving engineering [ 17:14 ] Surprising features of freelancing we love [ 19:14 ] Zoom fatigue can be cured by audio-only [ 22:14 ] Briana's Quotable: As a girl in oil and gas, it doesn't matter how many times my email goes out with my name spelled correctly, eight times out of 10 I'd get responses back to “Brian.” I was an otherwise intelligent woman except for the fact that I thought other women were competition. ========== Connect with Briana: Instagram: @BrianaHuether Instagram: @PlantLadyBriana Blog: www.brianahuether.com ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke ========== Get Started Blogging Faster: SEO Blog Template
In this (potentially) last work week before the holidays, it's the perfect time to talk about how to switch off without the guilt, and there's no better person to teach on this topic than my friend Emma Lunsford. Emma is a certified health and life coach, who specializes in stress and self-care. She helps women business owners to destress without feeling guilty, so they can be happy and healthy, resulting in more energy, more money and more time spent with their loved ones. TOPICS EXPLORED IN THIS EPISODE: The big question: Why do we feel guilty about rest? [ 2:18 ] 3 most common beliefs [ 2:54 ] Conditioning of hustle culture [ 4:41 ] Feeling guilty all the time [ 9:46 ] How to crush the guilt [ 10:51 ] Letting yourself rest [ 14:34 ] Emma's Quotable: Somewhere down the line, you start associating your work with your worth. ========== Connect with Emma: Instagram: @EmmaCoaches Website: www.emmalunsford.com ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke ========== Get Started Blogging Faster: SEO Blog Template
Stephanie Jouppien is a copywriter and marketing strategist who is back on the podcast for a conversation all about micromanagers. We both started out in corporate roles and have had terrible bosses that made our work lives a living hell. So in today's short and sweet episode, we get into what a micromanager might look like and a couple of ways you can extricate yourself from the situation. Because it's about time you took back some control. You shouldn't have to feel like crap at work. TOPICS EXPLORED IN THIS EPISODE: Starting out with red flags [ 2:32 ] First-day micromanagement [ 3:58 ] Power plays of micromanagers [ 6:43 ] Micromanaging is the opposite of trust [ 10:01 ] Strategies to get out from under crappy management [ 10:51 ] Steph's Quotable: He didn't mention once that I could take a break or take lunch. He just stood over me all day. ========== Connect with Steph: LinkedIn: @StephJouppien Website: https://www.stephjouppien.com Stephanie's Podcast episode: https://www.kattiethorndyke.com/podcast/episode82 ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke ========== Get Started Blogging Faster: SEO Blog Template
Jette works remotely in HR for an ad tech company, but she also has experience in the food and beverage industry where the work environment was very different. We get into how tricky it is to transition to working from home, and how we need to remind ourselves to take breaks and enjoy the process. We talk about setting realistic expectations for yourself at work, and why you don't need to race to answer every email when you log in each morning. We also explore how to balance work with our other passion projects, in this case, podcasts. TOPICS EXPLORED IN THIS EPISODE: You're allowed to take a break [ 3:15 ] Creating work spaces and times at home [ 7:57 ] Setting expectations too high [ 10:02 ] Morning email dread [ 13:50 ] Small things every day [ 16:19 ] How a book club became a podcast [ 23:22 ] Being irreplaceable is a myth [ 31:55 ] Jette's Quotable: I'm not getting notifications at night. I've set that boundary. My workday is over. I was an otherwise intelligent woman except for the fact that I thought I was irreplaceable. ========== Connect with Jette: Instagram: @JetteFierce Podcast Website: AnotherBookOnTheShelf.com Podcast Instagram: @AnotherBookPodcast Podcast Twitter: @AnotherBookPod ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke ========== Get Started Blogging Faster: SEO Blog Template
Emma Lunsford is a certified health and life coach, who specializes in stress and self-care. She helps women business owners to slow down their lives and take back their health without sacrificing success. In this episode, Emma shares with us how to know when stress levels get to be too high, and more importantly, how we can easily start to destress. TOPICS EXPLORED IN THIS EPISODE: How do we know when stress gets too high [ 2:17 ] The simplest way to destress [ 5:01 ] The magic of journaling [ 7:07 ] The science of stress [ 10:37 ] Moving away from the ego [ 11:32 ] Emma's Quotable: When you're too stressed you start to stress about how much you're stressing. ========== Connect with Emma: Instagram: @EmmaCoaches Website: www.emmalunsford.com ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke ========== Get Started Blogging Faster: SEO Blog Template
Stephanie Jouppien is a copywriter and marketing strategist who works with female business owners on end-to-end digital marketing. Her journey into entrepreneurship was a long one and she smartly side hustled in ordered to build her client roster alongside her full-time marketing gig. Stephanie and I have a heart-to-heart in this episode, where we both open up about hard decisions we've had to make, living situations and how to make ends meet in our respective businesses. On top of that Stephanie gets into the tactics of tracking your time, billing effectively and charging more for your high-ticket services. TOPICS EXPLORED IN THIS EPISODE: Niching isn't necessary [ 3:56 ] Starting in marketing, later on, was difficult [ 7:00 ] An unexpected layoff led to a realization [ 8:09 ] Not taking the leap right away [ 10:58 ] Burning out with too much on the go [ 11:46 ] How coronavirus helped Stephanie ease into business ownership [ 15:09 ] Making hard decisions to make things work [ 16:44 ] Time tracking and productivity tips for writers [ 21:38 ] Accounting for everything in your pricing [ 27:14 ] Transparent money conversations [ 35:49 ] Stephanie's Quotable: Find a buddy. Give them your pricing and see what they say. I was an otherwise intelligent woman except for the fact that I wasn't confident enough in being myself right from the get-go. ========== Resources: Harvest App ========== Get Started Blogging Faster: SEO Blog Template ========== Connect with Stephanie: LinkedIn: @StephJouppien Website: https://www.stephjouppien.com ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke
Amanda is the owner of Amanda Jane Copy, where she mentors other writers and provides copywriting and copyediting services to her clients. Her favourite aspect of business is when she can teach other business owners to be their own content bosses. In this episode, we talk about how Amanda became a digital nomad and how she's adjusting to life back in Melbourne this year working from home. She also shares with us how to incorporate storytelling into our copy and why SEO is essential to your online content. On top of that, she shares exactly how to conduct keyword research so you can write copy that has your clients saying: “Oh my god! You read my mind!” TOPICS EXPLORED IN THIS EPISODE: Agency roles as a launchpad to freelance work [ 2:48 ] How Amanda became a digital nomad [ 5:03 ] Working from home as a creative [ 7:09 ] How Amanda made her business a space she loves [ 9:07 ] How to incorporate storytelling into your copy [ 12:08 ] Why you should use SEO [ 14:05 ] Blog writing for SEO 101 [ 17:00 ] Amanda's Quotable: I'm a little bit skeptical of any copywriter who doesn't apply SEO to their work. I was an otherwise intelligent woman except for the fact that I keep getting distracted and sidetracked by other people's standards. ========== Resources: https://answerthepublic.com https://neilpatel.com/ubersuggest/ ========== Get Started Blogging Faster: SEO Blog Template ========== Connect with Amanda: Instagram: @AmandaJaneCopy Website: https://amandajanecopy.com ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke
Tenna Rasmussen is the owner of Easy Breezy Creative, where she creates content and custom graphics for entrepreneurs. She's also a Certified Canva Creative, meaning she helps all of us get to know Canva better. She didn't start off as a designer though; she started her career in advertising. We talk about the nonlinear path to creating a business, and the stumbling blocks along the way. Our obsession with traditional education and thinking we need another degree to pursue a new career is no longer correct. We can all take big leaps and learn new things, and Tenna shares exactly how she did that. TOPICS EXPLORED IN THIS EPISODE: What it means to become a Certified Canva Creative [ 3:12 ] The greatest thing about Canva [ 6:58 ] Where the business started [ 9:13 ] A third-life crisis [ 11:15 ] How to get over the fear of starting something new [ 13:02 ] Traditional education versus self-guided learning [ 16:35 ] Honesty in the learning curve [ 21:19 ] Building powerful client relationships [ 24:06 ] Tenna's Quotable: We have so many opportunities to educate ourselves and it doesn't have to be in this formal way, which I think is an awesome and beautiful thing. I was an otherwise intelligent woman except for the fact that I allowed others to make me believe that being sensitive and wearing my heart on my sleeve was a burden rather than an asset. ========== Connect with Tenna: Instagram: @EasyBreezyCreative Website: www.easybreezycreative.com ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke
Emma Lunsford is a certified health and life coach who specializes in stress and self-care. She helps women business owners to slow down their lives and take back their health without sacrificing success. In this episode, Emma shares how the impossible standards that we set for ourselves and that society imposes upon us are hurting our health and making us miserable. Emma doles out actionable tips you can put to use to lower your stress levels immediately. We talk about realistic to-do lists, daily self-care practices and boundaries around work. TOPICS EXPLORED IN THIS EPISODE: Emma has always been interested in health as a serial burnouter [ 1:39 ] How to lower impossible standards [ 3:18 ] How to do less without guilt [ 5:27 ] Why we're obsessed with the hustle culture [ 6:40 ] The power of three [ 11:30 ] Emma's simple 45-minute morning routine [ 17:17 ] What's keeping Emma on track right now [ 21:39 ] Emma's Quotable: 90% of my job is just helping people take a step back from the hustle culture. I was an otherwise intelligent woman except for the fact that I thought I could push my body without consequences. ========== Connect with Emma: Instagram: @EmmaCoaches Website: www.emmalunsford.com ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke
Bai-Leigh Chapman is a virtual assistant for strong female entrepreneurs who are making an impact in other people's lives. She runs her own company Valley Virtual Assistance and her mission is to help others start their own businesses and free themselves from toxic 9 to 5 jobs. She delivers a value-packed episode, giving us insight into how she started her business and the five steps you can take to start your own career as a VA. All the advice and tips that Bai-Leigh shares can easily be applied to other types of businesses, including marketing strategies, hiring and key processes prior to launching. TOPICS EXPLORED IN THIS EPISODE: Where Bai-Leigh found her entrepreneurial spirit [ 0:52 ] Discovering the benefits of a work-from-home job [ 4:50 ] Defining what it means to be a VA [ 5:46 ] Two different structures of VA businesses [ 8:45 ] When Bai-Leigh knew she had to hire [ 12:18 ] The six steps to start your VA business [ 19:03 ] What happens when you stop marketing [ 26:05 ] Intense hiring processes [ 30:30 ] Bai-Leigh's Quotable: If a client doesn't feel like a good fit, they're probably not. If your gut tells you that, listen to it. I was an otherwise intelligent woman except for the fact that I used to put the needs of my clients and everyone else before myself. ========== Connect with Bai-Leigh: Instagram: @ValleyVirtualAssistance Website: https://valleyvirtualassistance.com ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke
Stephanie Ockerman is a Scrum Master, Project Manager and Trainer. She empowers and enables teams to more confidently navigate complexity and uncertainty so they can deliver greater value. We get into how this applies to collaboration over competition, having mentors and leadership supporting you, and being open to change and learning from failure. Stephanie shares why effectiveness should always be put above efficiency and how leadership can move away from outdated performance metrics. She also explains that effective teams allow people to feel safe enough to admit to messing something up or not knowing something. And finally, we discuss the importance of resilience and salary negotiation, especially for women just entering the workforce. TOPICS EXPLORED IN THIS EPISODE: Navigating uncertainty in project management [ 3:04 ] A completely different way of working [ 4:41 ] Using agile methods for better mental health [ 9:49 ] Why we have the tendency to overcomplicate projects [ 14:55 ] The problem with putting efficiency over effectiveness [ 16:50 ] When leadership is lacking [ 21:10 ] People are the ultimate organizational asset [ 27:15 ] Stephanie's Quotable: We can't be focused more on efficiency than effectiveness. I was an otherwise intelligent woman except for the fact that I did not know I was supposed to negotiate my salary. ========== Resources: www.agilemanifesto.org ========== Connect with Stephanie: LinkedIn: @StephanieOckerman Website: www.agilesocks.com ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke
Kate Britton is a graphic and web designer, who is back on the podcast to talk through the challenge of asking for help: as business owners, as moms and as high achievers. Kate and I are both creatives who have very different businesses, but are looking at the same solution: outsourcing. Today we talk about why it took us so long to shift, how we found help, simplifying the first hire and where we hope this will take us in the near future. TOPICS EXPLORED IN THIS EPISODE: When Kate knew she had to ask for help [ 3:02 ] Testing the waters with subcontractors [ 3:47 ] Being scared of asking for help [ 8:37 ] The benefit of outsourcing [ 12:30 ] Reeling it in when starting [ 13:57 ] Free tech tools for collaboration [ 15:18 ] Fears and realities of creative work as a team [ 23:07 ] Kate's Quotable: I think so many of us are scared of asking for help, like it's a sign of failure. ========== Resources: Loom video plugin Clickup task management tool Dubsado client management system ========== Connect with Kate: Graphic/Web Design: @themudroom.design Facebook Group: @WebDesignerBoss-Ladies ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke
Susan Reoch is a UX (user experience) writer and copywriter, who is also a mom of twins running her business from home. She's here to teach us the difference between UX writing and copywriting, as well as how to optimize our writing for our own businesses and audiences. Susan shares with us how she started her business, the benefits of being yourself at work and how she structures her week for productivity. We talk about creative ways to enforce work boundaries, the power of conversation and building relationships with clients. TOPICS EXPLORED IN THIS EPISODE: What is UX writing? [ 1:54 ] The difference between UX writing and copywriting [ 4:46 ] Testing and experimentation is key with any budget [ 7:19 ] How Susan was introduced to microcopy and UX writing [ 12:05 ] Doing her own thing coincided with having her twins [ 15:26 ] How Susan balances her schedule for productivity [ 24:51 ] Reframing how you look at your day [ 27:01 ] The importance of conversations to get context [ 34:30 ] Susan's Quotable: I didn't fit in corporate and one of my superpowers is this resistance to fit in. I was an otherwise intelligent woman except for the fact that I still haven't learned how to delegate well. ========== Connect with Susan: Website: www.susanreochcopywriter.com Instagram: @susanreoch_copywriter LinkedIn: @SusanReoch Facebook: @SusanReochCopywriter ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke
Jenn is the CEO of The ChatC Group, a chatbot consulting company, right here in Toronto. She's a pioneer in the industry here in Canada, and explains how chatbots work and where you might encounter them in your daily life. From their first appearance on the scene in 2016, they've evolved to find homes on company websites, in messenger apps and as large parts of marketing strategies. Jenn talks about how her entrepreneurial spirit took shape and how her previous jobs and a knack for predicting trends led to her current company. We discuss how hard it is to bring new technology to market, how to prioritize work days, productivity versus busy work and the permanent shift to remote workforces in the near future. TOPICS EXPLORED IN THIS EPISODE: What is a chatbot? [ 2:45 ] How Jenn shaped her career using her curiosity about the future [ 8:35 ] Using data to make business decisions [ 11:20 ] Why Jenn delayed starting her own company [ 13:04 ] Gaining perspective on corporate life from mat leave [ 14:15 ] Prioritizing workdays and tasks during a pandemic [ 17:05 ] Reframing how you look at your day [ 26:10 ] Shifting from busy work to productivity [ 31:49 ] Jenn's Quotable: I don't need eight hours a day to be productive and to run my business. I was an otherwise intelligent woman except for the fact that I questioned myself earlier on and I didn't invest in myself. ========== Connect with Jenn: LinkedIn: @JenniferEtchegary Instagram: @3amceo ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke
Katie has worked in the corporate world and is now running her own business, so she walks the talk when it comes to diversity and inclusion and workplace culture consulting. She recently created a program for organizations that are new to their diversity, equity and inclusion commitments. We talk about revamping corporate mindsets around diversity and inclusion work so that people are placed before profits, meaning they can show up as their full selves, resulting in higher productivity, engagement and quality products. Katie shares with us a couple of practical tactics that further this mission in the workplace, and we also get into how to speak up as your full self, whether you are comfortable voicing your opinion in the moment or you feel hesitant to share your feedback. TOPICS EXPLORED IN THIS EPISODE: How Katie has taken a step back in the current climate [ 4:23 ] Following a career that stokes your fire [ 5:39 ] Noticing how women were being treated [ 8:23 ] Joining a diversity and inclusion committee [ 10:14 ] Building confidence from a side hustle [ 12:00 ] How DEI translates to the best talent and products [ 14:54 ] Revamping diversity and inclusion to put people over profits [ 18:05 ] Tips for showing up and speaking up in today's workspace [ 24:33 ] Culture add versus culture fit [ 38:12 ] Katie's Quotable: If it doesn't benefit those who were historically marginalized, it's not true diversity and inclusion work. I was an otherwise intelligent woman except for the fact that I bit off more than I could chew. ========== Resources: Fierce Conversations by Susan Scott ========== Connect with Katie: LinkedIn: @KatieZink Website: www.katiezink.co ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke
Today's mini-episode is part five of a five-part series all about blogging, SEO and content marketing strategy. Last week we talked about pillar article strategy, and this week we're going to discuss what really matters above all else: QUALITY. TOPICS EXPLORED IN THIS EPISODE: Why quality is the ultimate goal for content marketing [ 0:59 ] The “awesomeness” quotient [ 2:06 ] Be realistic about your blog [ 2:46 ] Possible promotion avenues for your blog [ 3:22 ] How to overdeliver on value [ 6:45 ] Quality over quantity [ 8:01 ] Kattie's Quotable: You can use all the tactics in your tool belt, but if your content is not good, it's not going to rank high on Google ========== Get Started Blogging Faster: SEO Blog Template ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke
Today's mini-episode is part four of a five-part series all about blogging, SEO and content marketing strategy. Last week we talked about SEO blog writing, and this week we're going to take that one step further and discuss pillar article content strategy. I'm defining what a pillar article is, how it fits into the hub-and-spoke model that Google loves, and a little more on how to find your SEO keywords. TOPICS EXPLORED IN THIS EPISODE: Getting strategic about the topics you blog about [ 1:09 ] Defining the pillar article [ 2:38 ] The hub-and-spoke model for content marketing [ 4:03 ] How to determine your pillar topics [ 6:34 ] Metrics around your keywords [ 7:15 ] Free keyword search tools [ 8:18 ] Kattie's Quotable: Each of your blogs should have a link back to a pillar article, and that is something Google looks for. ========== Get Started Blogging Faster: SEO Blog Template ========== Free SEO Tools: Ubersuggest Google Trends ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke
Today's mini-episode is part three of a five-part series all about blogging, SEO and content marketing strategy. Last week we talked about blogging for business, and this week we're going to dive into the world of search engine optimization (or SEO). I'm explaining how you can create blogs that use SEO, how you can determine your keywords, and where they should appear in your content. TOPICS EXPLORED IN THIS EPISODE: The definition of SEO [ 1:25 ] The difference between short- and long-tail keywords [ 2:45 ] How to find your SEO keywords [ 4:44 ] How to incorporate voice search SEO [ 6:06 ] Writing a blog around your keyword [ 8:01 ] Kattie's Quotable: Ask yourself: If I was my client, what would I be typing into Google? ========== Get Started Blogging Faster: SEO Blog Template ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke
Today's mini-episode is part two of a five-part series all about blogging, SEO and content marketing strategy. Last week we touched on the two types of blogs: personal and business. This week we're going to get into the strategy of blogging for business and how you can attract your ideal clients to you online. TOPICS EXPLORED IN THIS EPISODE: The purpose of a business blog [ 0:54 ] Crafty ways to repurpose your blog [ 3:03 ] Your ideal client [ 4:11 ] Blog content ideas to get you started [ 4:46 ] Attraction marketing tips [ 6:11 ] Kattie's Quotable: Attraction marketing is all about providing value for the end customer, who may or may not sign on the dotted line. ========== Get Started Blogging Faster: SEO Blog Template ========== For more details: 4 Reasons You Should be Blogging for Business ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke
Today's mini-episode is the first of a five-part series all about blogging, SEO and content marketing strategy. First things first. Let's answer the question: Should you start a blog? And then let's look at why it will help you repurpose content and how you can leverage automation to make your life easier. TOPICS EXPLORED IN THIS EPISODE: Two types of blogs [ 1:15 ] Mindset required for starting a blog [ 2:39 ] Why I started my blog [ 3:53 ] Blog topics you could write about [ 4:35 ] Using automation for repurposing content [ 6:21 ] Considerations before you jump into the blogging game [ 8:21 ] Kattie's Quotable: The reason for a blog: It's how you reach people with longer-form content. ========== Get Started Blogging Faster: SEO Blog Template ========== Other Resources: TryLately.com lumen5.com ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke
Today's episode of the podcast is part life update, part business update. With baby set to arrive any day now, it was time to take a look at just how much I could slow down. And today's behind-the-scenes look into my life and business is also an invitation for you to do the same, allowing yourself some rest and a sustainable workflow. TOPICS EXPLORED IN THIS EPISODE: How to find the bare minimum workflow after a big life change [ 1:10 ] Bare minimum podcast workflow [ 2:52 ] Bare minimum social media workflow [ 5:08 ] Bare minimum agency workflow [ 7:04 ] Premeditatio malorum [ 8:47 ] Kattie's Quotable: Burnout is going to last a hell of a lot longer than just taking a day a week off. ========== Resources: Later App for social scheduling Rachel's social medial caption templates ========== Connect with Kattie: Online: www.kattiethorndyke.com Instagram: @kattiethorndyke LinkedIn: @kattiethorndyke
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