Unbranded

Join us for a heartfelt reflection as we bring our podcast series to a close after an incredible journey of 48 episodes. We candidly discuss the challenges of managing a multi-host podcast, particularly the significant time investment required to balance preparation and collaboration with our busy schedules. While passion fueled our project, the struggle with audience growth and sponsorship prompted us to reassess. This episode is brought to you by https://www.thevidacademy.com . Are you looking to upskill in video production and storytelling? At The Vidacademy, we offer comprehensive training for all levels to help you master the art of video through bespoke in person training and online courses. Visit https://www.thevidacademy.com to find out more.Special Shoutout to all our listeners, includingDm Milk Man https://www.instagram.com/dmmilkman/ Keith Kennedy https://www.instagram.com/keno2005/ Sarah Meighan https://www.instagram.com/sarah_meighan/ Lee https://www.instagram.com/leecarleton_art_/ LinksAzure Communications https://www.instagram.com/azure_communications_/ Jenny Johnston O'Neill https://www.instagram.com/jennyjohnston.oneill/ Take Nine Studio  https://www.instagram.com/takeninestudio/ The Club Women's Network https://www.instagram.com/theclub_womensnetwork/ Lucie Designs https://www.instagram.com/luciedesigns0/ DJI https://store.dji.com/ie Remarkable https://remarkable.com/ Cork Airport https://www.corkairport.com/ Shannon Airport https://www.shannonairport.ie/ BeBelle https://shows.acast.com/bebelle/episodes Transitional Hooks https://transitionalhooks.com/ Trenz Space https://trenz.space/ Follow Us On SocialsJay Woodard https://www.instagram.com/iamjaywoodard/ The Vidacademy https://www.instagram.com/thevidacademy Sian Horn https://www.instagram.com/sian_horn Jen Bryan  https://www.instagram.com/jenbryan._ Unbranded Podcast https://www.instagram.com/unbrandedthepodcast/

Join us for a captivating exploration of the strategies behind Black Friday pricing tactics and advertising. We discuss how companies use price hikes before offering discounts and share insights into why leveraging email lists and newsletters can be more profitable than engaging in costly paid ads during this competitive shopping season. Additionally, we'll touch on the challenges of managing social media interactions, including the oddities of unsolicited videos and the misuse of the 'add to cart' function.We also share an engaging discussion about healthy food and lifestyle choices, comparing grocery shopping experiences at Tesco, Aldi, and Dunnes Stores. With a focus on vegan options and quality Irish-made products, we'll discuss our personal dietary habits and wellness routines. Wrapping up with an entertaining look at social media authenticity, we celebrate the witty and genuine presence of Ryanair. We explore how authenticity and humor can resonate with audiences, particularly on platforms like TikTok. This episode is brought to you by https://www.thevidacademy.com . Are you looking to upskill in video production and storytelling? At The Vidacademy, we offer comprehensive training for all levels to help you master the art of video through bespoke in person training and online courses. Visit https://www.thevidacademy.com to find out more.Remember to subscribe, follow, leave a review wherever you're listening – your support means everything!Stay tuned until next time when we continue exploring strategies for business success! Chapters[00:00] Black Friday Pricing Mysteries and Email Marketing Insights [10:15] Grocery Shopping Adventures and Comparisons [20:30] The Joy of Raw Snacks and Wellness Routines [30:45] Social Media Charms and Authentic Interactions [41:00] Exploring Irish Supermarkets and Local Delights [51:15] Navigating Vegan and Vegetarian Lifestyles LinksSuperhuman https://superhuman.com/ KoRo https://www.koro.com/ie/ Follow Us On SocialsJay Woodard https://www.instagram.com/iamjaywoodard/ The Vidacademy https://www.instagram.com/thevidacademy Sian Horn https://www.instagram.com/sian_horn Jen Bryan  https://www.instagram.com/jenbryan._ Unbranded Podcast https://www.instagram.com/unbrandedthepodcast/

Join us as we explore the trials and tribulations of maintaining professional relationships in the business world. Our conversation kicks off with an amusing yet frustrating recount of my persistent attempts to secure a response from a potential sponsor, reflecting on the experience of being ghosted by companies. We highlight the importance of clear communication and professional courtesy, stressing how even a negative response can uphold integrity and transparency in business dealings. Next, we turn our attention to the intricacies of business relationships, focusing on the power of transparency and the pitfalls of making assumptions based on first impressions. Through anecdotes, we uncover the potential for missed opportunities when judgments are made based on superficial cues, such as social media profiles. A fascinating story unfolds about a faceless TikTok account that led to a successful business deal, showcasing the value of innovative thinking and the importance of never underestimating a business connection. In the final segment, we tackle the cumbersome world of business regulations, particularly the bureaucratic hurdles in planning and building processes. Through personal stories, we paint a vivid picture of the struggles faced. Listen in as we suggest practical solutions, such as modular housing, and discuss the broader impact of these challenges on entrepreneurship and innovation.This episode is brought to you by Lemon7, the marketing agency that your competitors are going to wish they found first. If you'd like to get a paid advertising proposal today, head over to https://lemon7.ie/ Remember to subscribe, follow, leave a review wherever you're listening – your support means everything!Stay tuned until next time when we continue exploring strategies for business success! Chapters[00:00] Dealing With Business Ghosting[06:57] Navigating Business Relationships With Transparency[13:35] Challenges in Business Regulations[26:23] Navigating Sales Strategies and Consumer Behavior[27:23] The Art of Networking Beyond First Impressions[34:00] Breaking Down Barriers to Entrepreneurial SuccessLinksSuperhuman https://superhuman.com/ KoRo https://www.koro.com/ie/ Follow Us On SocialsJay Woodard https://www.instagram.com/iamjaywoodard/ The Vidacademy https://www.instagram.com/thevidacademy Sian Horn https://www.instagram.com/sian_horn Jen Bryan  https://www.instagram.com/jenbryan._ Unbranded Podcast https://www.instagram.com/unbrandedthepodcast/

Join us for an engaging and insightful discussion as we explore the intricate dynamics of finding joy in podcasting, particularly after nearly a year of dedicated work. We reflect on the decision to continue, highlighting the immense joy it brings to us. Meet our team, with backgrounds ranging from video training and business mentorship to advertising and content production, and hear our candid experiences with online interactions. We discuss the varying nature of comments on platforms like YouTube and TikTok, sharing how we navigate the spectrum from supportive feedback to surprisingly harsh remarks, often finding humor in the negativity.Our conversation then shifts to the fascinating world of AI and human interaction. We examine the contrasting attitudes toward free and paid digital tools, sharing personal anecdotes about AI-generated influencers and the uncanny way they mimic human qualities. Listen as we reveal the importance of the glimmer in one's eyes for AI influencers and ponder the potential of AI avatars attending Zoom meetings on behalf of users. Through amusing stories and practical insights, we weigh the practicality and current limitations of such technologies.In this episode, we also touch on managing overstimulation, particularly in the context of autism, and the strategies we use to cope. The challenges of traditional networking events and the physical and emotional toll they can take are discussed, alongside alternative approaches to make these events more engaging. We explore the complexities of handling business reviews and testimonials, the impact of social media, and the rise and fall of platforms like Clubhouse. This episode is brought to you by https://sianhorn.com/ Your go-to resource for business mentorship and expert guidance. Contact Sian at hello@sianhorn.comRemember to subscribe, follow, leave a review wherever you're listening – your support means everything!Stay tuned until next time when we continue exploring strategies for business success! Chapters(00:00) Navigating Joy in Business(02:23) AI, Human Interaction, and Convenience(13:06) Navigating Social Interactions and Self-Regulation(20:18) Networking and Burnout in Business(28:43) Social Media, Reviews, and CelebritiesLinksCaptions https://www.captions.ai/ Take Nine Studio https://www.instagram.com/takeninestudio/ The Club Women's Network https://www.instagram.com/theclub_womensnetwork/ Leah Barbour https://www.instagram.com/leah_on_set/  Follow Us On SocialsJay Woodard https://www.instagram.com/iamjaywoodard/ The Vidacademy https://www.instagram.com/thevidacademy Sian Horn https://www.instagram.com/sian_horn Jen Bryan  https://www.instagram.com/jenbryan._ Unbranded Podcast https://www.instagram.com/unbrandedthepodcast/

In this episode of 'Unbranded,' hosts Judie Russell, Sian Horn, Jen Bryan, and Jay Woodard delve into the secrets of content idea generation, discuss the effective use of trendy tools and websites, and explore various methods to boost engagement and reach on different social media platforms. The team shares their own experiences and insights, providing valuable tips on batching content, leveraging AI tools, conducting thorough analytics, and dealing with the pitfalls of content creation. Tune in for a comprehensive guide on how to craft compelling videos and social media posts that resonate with your audience.This week's episode is brought to you by AD32. We specialise in photography and videography,so if you've a story to tell, we are the ones to tell it for you, so do reach out to us at https://www.ad32.ie/ , and we can get started on your pre-production today.Remember to subscribe, follow, leave a review wherever you're listening – your support means everything!Stay tuned until next time when we continue exploring strategies for business success! Chapters00:00 Introduction to a Viral Video Tool00:29 Meet the Hosts01:43 Content Idea Generation Strategies03:35 Scheduling and Automation Tools05:22 Brainstorming and Planning Content16:26 Using Analytics for Content Improvement19:48 Introduction to Portermetrics21:00 Portermetrics Features and Benefits23:34 Content Creation Pitfalls23:55 Testing and Adapting Content25:35 Reposting and Repurposing Content27:39 Content Trends and Strategies32:10 Group Content Creation Dynamics35:01 Remote Work and Company Policies37:03 Conclusion and Call to ActionLinksPorter Metrics https://portermetrics.com/en/home/ ManyChat https://manychat.com/ Riverside https://riverside.fm/ Transitional Hooks https://transitionalhooks.com/ Le Chateau Bar https://www.instagram.com/lechateaucorkcity/ Follow Us On SocialsJay Woodard https://www.instagram.com/iamjaywoodard/ The Vidacademy https://www.instagram.com/thevidacademy Sian Horn https://www.instagram.com/sian_horn Jen Bryan  https://www.instagram.com/jenbryan._ Unbranded Podcast https://www.instagram.com/unbrandedthepodcast/

We recount a memorable event where an internationally acclaimed speaker struggled to engage, and discuss strategies to manage audience dynamics and stay true to one's style. Whether you're preparing for your first emcee gig or looking to refine your skills, this conversation sheds light on the nuances of leading an event effectively.Next, in our new segment ‘ Am I The Arsehole', we explore the etiquette of promoting a business in social settings, focusing on a couple where the wife's enthusiastic promotion of her Etsy shop creates friction. The conversation covers the balance between passion and social etiquette, the difference between promoting service-based versus retail businesses, and the significance of knowing your audience. Personal experiences highlight the importance of genuine interest guiding business discussions, offering valuable lessons for anyone navigating the tricky waters of self-promotion.Finally, we dive into the emotionally charged realm of family business dynamics and professional competition. Through a personal story of betrayal and business rivalry, we examine the ethical and emotional implications of targeting clients and managing family conflicts. The discussion emphasizes integrity in business practices, effective communication, and mediation when handling client transitions. Listen in as we unravel these complex themes and offer practical advice on maintaining professionalism and grace in competitive environments.This episode is brought to you by https://www.thevidacademy.com . Are you looking to upskill in video production and storytelling? At The Vidacademy, we offer comprehensive training for all levels to help you master the art of video through bespoke in person training and online courses. Visit https://www.thevidacademy.com to find out more.Remember to subscribe, follow, leave a review wherever you're listening – your support means everything!Stay tuned until next time when we continue exploring strategies for business success! Chapters(00:00) Introductions(07:56) Mastering the Art of Emceeing(16:50) AITA - Navigating Promotion Etiquette in Conversations(25:16) AITA - Family Business Turmoil and Success(31:46) AITA - Navigating Client Transitions With GraceLinks3B1 Agency https://www.instagram.com/3b1agency/ Elite Pilates https://www.instagram.com/elitepilatesstudios/ Follow Us On SocialsJay Woodard https://www.instagram.com/iamjaywoodard/ The Vidacademy https://www.instagram.com/thevidacademy Sian Horn https://www.instagram.com/sian_horn Jen Bryan  https://www.instagram.com/jenbryan._ Unbranded Podcast https://www.instagram.com/unbrandedthepodcast/

Join us for an engaging episode where we tackle the intricacies of managing business tasks, especially when it comes to content creation and delegation. Judie Russell, alongside guests Sian Horn, Jen Bryan, and Jay Woodard, shares invaluable insights into balancing workloads and planning content effectively. Hear about Judie's marathon editing session and Jen's incredible feat of producing 58 videos in one go, and how taking holidays can both disrupt and refresh productivity. This conversation is a must-listen for anyone grappling with the demands of running a business while seeking to maintain a healthy work-life balance.Listen in as we navigate the complexities of grant applications and the benefits of online voucher schemes for small businesses. We shed light on the exhausting process of securing funding for social enterprises and the role of contractors in outreach efforts. Hear about the frustrations of rejections and the rewards of finding reliable agencies that assist with grant applications. Finally, we delve into the significance of strong VA relationships, the investment of time for thorough training, and the broader implications of juggling multiple roles within a business. This episode is packed with actionable advice and real-world experiences that will resonate with entrepreneurs at all stages.This episode is brought to you by https://sianhorn.com/ Your go-to resource for business mentorship and expert guidance. Contact Sian at hello@sianhorn.com Remember to subscribe, follow, leave a review wherever you're listening – your support means everything!Stay tuned until next time when we continue exploring strategies for business success! LinksAoife McNamara https://www.instagram.com/amagine_media/ Million Dollar Weekend https://noahkagan.com/mdwbook/ Áine - The Monday Method https://www.instagram.com/themondaymethod_/ Apollo https://www.apollo.io/ The Club Women's Network https://theclubwomensnetwork.com/ LEO Voucher https://www.localenterprise.ie/Discover-Business-Supports/Trading-Online-Voucher-Scheme/ Jen's Newsletter https://jenbryan.substack.com/ Captions App https://www.instagram.com/getcaptionsapp/ Follow Us On SocialsJay Woodard https://www.instagram.com/iamjaywoodard/ The Vidacademy https://www.instagram.com/thevidacademy Sian Horn https://www.instagram.com/sian_horn Jen Bryan  https://www.instagram.com/jenbryan._ Unbranded Podcast https://www.instagram.com/unbrandedthepodcast/

Join us for an insightful exploration of client and customer retention strategies across various industries. Our hosts, Judie Russell, Sian Horn, Jen Bryan, and Jay Woodard, share their unique experiences and approaches to retainers and project-based work.This episode is packed with practical tips on client engagement strategies, effective communication tools, and maintaining clear communication to ensure client satisfaction and long-term retention. Tune in for valuable insights to enhance your business practices and boost client retention.This episode is brought to you by Lemon7, the marketing agency that your competitors are going to wish they found first. If you'd like to get a paid advertising proposal today, head over to https://lemon7.ie/ Remember to subscribe, follow, leave a review wherever you're listening – your support means everything!Stay tuned until next time when we continue exploring strategies for business success! Chapters(00:00) Introduction and Sponsor(09:11) Flexible Pricing Strategies for Business Retainers(13:59) Business Model Innovation and Tax Planning(23:47) VAT Compliance and Cash Flow Management(31:25) Client Retainers and Communication Tools(35:57) Client Engagement Strategies for RetainersLinksAzure Communications https://azurecomm.ie/ The Vidacademy https://www.instagram.com/thevidacademy/ The Club Women's Network https://www.instagram.com/theclub_womensnetwork/ Elite Pilates https://www.instagram.com/elitepilatesstudios/ Sian Horn Business Consultant https://www.instagram.com/sianhorn_business/ AD32 https://www.instagram.com/ad32.ie/ Bite Size Cafe https://www.instagram.com/bitesizecafe/ Colbert & Co https://www.instagram.com/colbertandco/ Designjoy https://www.designjoy.co/ Arc https://arc.net/ Follow Us On SocialsJay Woodard https://www.instagram.com/iamjaywoodard/ The Vidacademy https://www.instagram.com/thevidacademy Sian Horn https://www.instagram.com/sian_horn Jen Bryan  https://www.instagram.com/jenbryan._ Unbranded Podcast https://www.instagram.com/unbrandedthepodcast/

Welcome back to another exciting episode with Judie Russell, Jen Bryan, Jay Woodard and Sian Horn! After a brief two-week break for Sian, the crew is back together with fresh insights and engaging discussions. In Episode 40, Sian shares her thoughts on key takeaways from previous episodes, on the evolving dynamics of networking, the benefits of remote work, and practical strategies for handling online interactions. Whether you're navigating online criticism or refining your networking tactics, this episode provides valuable tips and perspectives to help you thrive both professionally and personally. As the hosts dive deeper, the conversation centers around this week's main topic: online networking. Discover how genuine online interactions and consistent commenting can foster meaningful connections. Don't miss this blend of professional insights, personal anecdotes, and a touch of humor!This episode is brought to you by https://sianhorn.com/ Your go-to resource for business mentorship and expert guidance. Contact Sian at hello@sianhorn.comRemember to subscribe, follow, leave a review wherever you're listening – your support means everythingChaptersIntroduction and This Week's Sponsor (0:00:00 - 0:01:11)Networking vs. Remote Work Benefits (0:01:11 - 0:11:14)Handling Online Comments and Scams (0:11:14 - 0:18:06)Managing Expectations and Working Pace (0:18:06 - 0:23:46)Navigating Event Filming and Online Networking (0:23:46 - 0:32:28)Enhancing Conversational Sales Tactics (0:32:28 - 0:38:10)Building Relationships Through Networking (0:38:10 - 0:50:49)Frozen and Outro (0:50:49 - 0:51:50)LinksTyler Stalman https://www.youtube.com/channel/UC6OICk-ceplUJf4sCN3DMnQ Scam Link Checker: https://vpn.com/link-checkerLemon7 https://lemon7.ie/ Tally https://tally.so/ Fabian Geyrhalter LinkedIn https://www.linkedin.com/in/geyrhalter/ Aoife McNamara https://www.instagram.com/amagine_media/ Supernormal https://www.supernormal.com/ Superhuman https://superhuman.com/ The Club Women's Network https://theclubwomensnetwork.com/ Follow Us On SocialsJay Woodard https://www.instagram.com/iamjaywoodard/ The Vidacademy https://www.instagram.com/thevidacademy Sian Horn https://www.instagram.com/sian_horn Jen Bryan  https://www.instagram.com/jenbryan._ Unbranded Podcast https://www.instagram.com/unbrandedthepodcast/

In this insightful episode, our hosts discuss navigating industries where stagnation is the new growth, personal and professional reflections on work-life balance, strategies for finishing the year strong, and plans for future projects. Whether you're aiming to maintain stability or push for a final boost, this episode will help you navigate the year-end with confidence.Judie shares her refreshing post-beach outlook, emphasizing the benefits of reducing work-related anxiety and adopting a more relaxed approach to professional life. This mindset shift has allowed her to achieve a better work-life balance. Similarly, Jen is considering a significant lifestyle change by cutting down on screen time. She plans to switch to a basic phone for emergencies, keeping her smartphone reserved for work tasks only. This adjustment will help her disconnect and focus more on personal time.With the holiday season fast approaching, the importance of early planning for Christmas campaigns cannot be overstated. Strategic preparation is key to executing timely and effective sales strategies. Additionally, retaining clients provides a steady income stream, offering financial stability.In an exciting development, the hosts discuss a new collaboration project that aims to enhance their service offerings by combining their unique expertise. This partnership aims to deliver greater value to clients through a more integrated approach. Tune in to this episode to gain valuable insights on navigating the end of the year with confidence, whether your goal is to maintain stability or pursue growthThis week's episode is brought to you by AD32. We specialise in photography and videography, so if you've a story to tell, we are the ones to tell it for you, so do reach out to us at https://www.ad32.ie/ , and we can get started on your pre-production today.Remember to subscribe, follow, leave a review wherever you're listening – your support means everything!Stay tuned until next time when we continue exploring strategies for business success! Chapters00:00 - Introductions & Sponsor05:53 - Lifestyle-Centric Career Planning11:07 -  Anxiety and Work-Life Balance as an Entrepreneur15:45 - Economic Conditions & Business Growth20:48 - Taking Time Off & Managing Work During Vacation Periods25:45 - Digital Detox & Reducing Screen Time30:46 - Social Media Use for Personal & Business Purposes34:27 - Final Advice for Finishing the Year Strong35:00 - Outro & Request for FeedbackLinksTech Roast Show https://www.instagram.com/techroastshow/?hl=en Jon Breaks Bad News https://www.instagram.com/jonbreaksbadnews/?hl=enFollow Us On SocialsJay Woodard https://www.instagram.com/iamjaywoodard/ The Vidacademy https://www.instagram.com/thevidacademy Sian Horn https://www.instagram.com/sian_horn Jen Bryan  https://www.instagram.com/jenbryan._ Unbranded Podcast https://www.instagram.com/unbrandedthepodcast/

This episode of the podcast focuses on the topic of working remotely or working from anywhere, and we are joined by guest, Aoife McNamara, a freelance video editor and podcast producer, who also produces and edits the Unbranded podcast. Unfortunately we are missing one of our hosts, Sian Horn this week.In this episode, our hosts, Jay Woodard, Judie Russell, Jen Bryan and Aoife McNamara discuss their experiences and challenges of working remotely, including language barriers, setting up a company in a different country, and managing time zones. They also explore the idea of digital nomadism and the impact it has on wages and finding clients and freelancers. The conversation touches on tax regulations for remote workers and the importance of local context when choosing a location to work from. The episode concludes with a discussion on the benefits and drawbacks of remote work and the desire to travel and work in different locations. In this conversation, Jen also discusses her experience with a negative online comment, as well as the importance of standing up for oneself. The conversation touches on the issue of people starting agencies without experience or putting themselves forward without doing the hard work. The conversation concludes with a discussion about the challenges of maintaining a YouTube channel and the idea of sharing personal experiences on camera.This episode is brought to you by https://www.thevidacademy.com . Are you looking to upskill in video production and storytelling? At The Vidacademy, we offer comprehensive training for all levels to help you master the art of video through bespoke in person training and online courses. Visit https://www.thevidacademy.com to find out more.LinksAoife McNamara (Freelance video editor and podcast producer) - https://www.instagram.com/amagine_media/ Crewless - https://crewless.ie/ Jay Clouse - https://www.instagram.com/jayclouse/?hl=en Follow Us On SocialsJay Woodard https://www.instagram.com/iamjaywoodard/ The Vidacademy https://www.instagram.com/thevidacademy Sian Horn https://www.instagram.com/sian_horn Jen Bryan  https://www.instagram.com/jenbryan._ Unbranded Podcast https://www.instagram.com/unbrandedthepodcast/ Thank you for listening! Don't forget to like, subscribe and share. See you next week!

In this episode, Judie, Sian, Jen, and Jay discuss their personal experiences and insights on dealing with difficult clients. The hosts share what constitutes a bad client for them, the importance of setting boundaries, the value of communication, and strategies to manage client expectations. They emphasize the need for clear agreements, the role of gut instinct in client selection, and the benefits of learning from negative experiences. The episode also highlights the importance of referrals and maintaining professionalism in client relationships. | The Courage To Be Disliked https://www.amazon.co.uk/Courage-Be-Disliked-yourself-happiness-ebook/dp/B074TWG8V7 Segment 4 Final Thoughts and Business Ideas | Million Dollar Weekend https://www.amazon.co.uk/Million-Dollar-Weekend-Surprisingly-7-Figure/dp/1529146186  | Jay Woodard https://www.instagram.com/iamjaywoodard/ The Vidacademy https://www.instagram.com/thevidacademy Sian Horn https://www.instagram.com/sian_horn Jen Bryan  https://www.instagram.com/jenbryan._ Unbranded Podcast https://www.instagram.com/unbrandedthepodcast/ 

00:00:00 - 00:00:e37Introduction00:00:37 - 00:01:06Host introductions00:01:06 - 00:01:17This week's episode is brought to you by AD32. They specialize in photography and videography. Reach out at AD32, or follow them on Instagram.00:01:17 - 00:01:04Welcome to this week's episodeJay is hostingToday's topic: All about ChristmasSegment 1: What Should You Be Doing Right Now to Prepare for the Christmas Rush?00:01:04 - 00:03:12Sian discusses the slower time of year and how to use it wisely for preparation.00:03:12 - 00:04:39Jen emphasizes starting early and utilizing Google Trends for strategic ad placement.Google Trends00:04:39 - 00:05:53Judie shares insights on planning from December backwards.The Vidacademy00:05:53 - 00:07:24Jay talks about the difficulty of planning ahead and the importance of early mock-ups.00:07:24 - 00:09:56Discussion on which businesses should focus on Christmas and how to manage if you miss early planning.Elite PilatesSian Horn Business ConsultancyBeBelle00:09:56 - 00:11:13Sian discusses her businesses in December.00:11:13 - 00:13:58Jen's December activities and her views on the importance of early preparation.Lemon700:13:58 - 00:24:15Judie's online CapCut course and marketing suggestions from co-hosts.The Social Video Challenge CapCut CourseSegment 2: Negatives of Setting Up Too Early For Christmas00:24:15 - 00:30:05Hosts discuss the timing of Christmas preparations and share personal anecdotes.Bite SizeSegment 3: Tips and Advice00:30:05 - 00:31:40Judie suggests setting personal goals and mentions ‘Show Your Work'.Show Your WorkAudible00:31:40 - 00:33:52Sian advises planning ahead and mentions a Google course on customer journeys.00:33:52 - 00:35:43Jen's new campaign setup strategy for Christmas.00:35:43 - 00:37:50Discussion on TikTok and Lickd for music rights.Lickd00:37:50 - 00:39:00Jay emphasizes the importance of early collaboration with teams and content creators.00:39:00 - 00:39:17Outro: Thank you for listening! Don't forget to like, subscribe, and share.Jay WoodardThe VidacademySian HornJen BryanUnbranded Podcast

Podcast RundownThis week's topic is ‘Storytelling for Business'Discusses why storytelling is important, how businesses can use stories to engage their audiences, and pitfalls to avoid.Shares an experiment on how stories can increase the perceived value of a product.Segment 1: Why Do You Think Storytelling Is Important in Business?00:02:19 - 00:03:14: Jen highlights the psychological importance of storytelling, mentioning Apple's success in this area.00:03:14 - 00:04:43: Jay emphasizes that stories resonate with people, citing Nike and Jameson Whiskey as examples.00:04:43 - 00:05:58: Sian stresses the necessity of a story for emotional connection and effective branding.00:05:58 - 00:07:03: Judie mentions using Pixar's story spine in workshops.Segment 2: What Do You Do To Help Your Clients Tell More Engaging Stories?00:07:03 - 00:08:05: Jay focuses on the importance of a strong foundation and knowing the 'why'.00:08:05 - 00:10:40: Jen talks about structuring clients' stories.00:10:40 - 00:12:41: Sian encourages not to be too hard on oneself and considers podcasts as a storytelling medium.Segment 3: Pitfalls/Things to Avoid When Telling Stories00:12:41 - 00:13:29: Sian advises knowing your story before creating a brand.00:13:29 - 00:15:33: Jen discusses the six-word story and how to structure stories effectively.00:15:33 - 00:17:36: Jay emphasizes the need to capture the audience with a compelling story.00:17:36 - 00:20:41: Panel discusses the importance of hooks in campaigns and how no story is truly unique.00:20:41 - 00:22:35: Judie mentions TED Talks for storytelling advice and the significance of conflict in stories.00:22:35 - 00:25:07: Jen and Judie discuss Tim Urban's TED Talk and the synchronization effect of storytelling on the brain.00:25:07 - 00:32:04: Jay and the panel talk about various media examples that illustrate effective storytelling.Segment 4: Teach Me Something New00:32:04 - 00:33:10: Judie talks about Derek Thompson's TED Talk on mixing familiar and new elements in storytelling.00:33:10 - 00:34:23: Jay compares different movies with similar storylines and emphasizes research.00:34:23 - 00:35:59: Jen discusses future-proofing a story and recommends the book "A Secret History of Brands".00:35:59 - 00:35:59: Sian advises seeking help if you struggle with storytelling and the importance of trademarking.Outro00:35:59 - 00:37:57: Thank you for listening! Don't forget to like, subscribe, and share. See you next week!Links/People MentionedAppleNikeJameson WhiskeyPixarThe VidacademyVibes and ScribesTED Talks PodcastsTim Urban TED TalkThe Young OffendersAlways Sunny in PhiladelphiaWelcome to WrexhamF1John LewisClarkson's FarmDerek Thom

Podcast RundownClip from Podcast00:00:00: Highlight clipHost Introductions00:00:30: Host introductionsWelcome00:01:03: Welcome back! Sian is here, Jen is out. Today's topic: How to get people to your newsletter.Segment 1: Good Ways to Join a NewsletterJudie: Loves quizzes for sign-ups but stays for valuable content.TLDR NewsletterJay: Only joins high-value newsletters. A big fan of Rich Webster.Rich WebsterRich Webster InstagramSegment 2: Annoying Ways to Join a NewsletterJudie: Hates intrusive pop-ups and value-less newsletters. Importance of strategic value.Sian: Generic 10% off offers are boring.Jay: Prefers 20% off and strategic discount offers.HubspotSian: Suggests additional incentives for loyalty.Segment 3: How Do You Get People to Your Newsletter?Jay: VIP events and free templates work. Promote through social channels.Judie: Uses pop-ups and linktrees effectively. Emphasizes GDPR compliance.The VidacademySian: Segments subscribers and debates linktrees vs. landing pages.Sian HornJudie: Suggests merchandise with QR codes for sign-ups.Courtney Kingdom MediaCourtney KingdomDiscussion: Offline audience building, newsletter strategies, and Google reviews.Segment 4: Teach Me Something NewJay: Recommends Senja for video reviews.SenjaJay: Personalized video with Loom.LoomJudie: Focus on building rapport with subscribers.Sian: Highlighting value and occasionally making asks.Outro00:40:17: Thanks for listening! Like, subscribe, and share. See you next week!Jay Woodard InstagramThe Vidacademy InstagramSian Horn InstagramJen Bryan InstagramUnbranded Podcast Instagram

Welcome to Episode 33 of the Unbranded Podcast, where we delve deep into the nuances of client pricing and the impacts and implications of pricing transparency. This episode, hosted by Jen, explores various perspectives on the topic, with valuable insights from our guests. Unfortunately, Sian is out this week due to illness, but the discussion continues with vibrant input from our other hosts.Episode Timestamps:00:00:00 - 00:01:58: Introductions and WelcomeHost introductions and a quick welcome.Jen introduces this week's topic, stemming from her video about pricing transparency at her agency, Lemon7.Watch Jen's Pricing Video.00:01:58 - 00:14:04: Thoughts On Pricing TransparencyJay appreciates the concept of transparency, discussing the strategic use of "Starting from" in pricing.Judie endorses clear pricing visibility as beneficial for business comparisons, discussing "intuition pricing" and strategic high pricing.Jen reflects on the direct feedback from pricing transparency, including responses to proposal rejections.The Production Company PricingThe Production Company Instagram00:14:04 - 00:29:29: Risks/Worry With Pricing TransparencyJay shares experiences from his donut shop and the competitive insights gained from transparent pricing.Jen provides insights from her consulting days, understanding competitive pricing landscapes.Judie contemplates implementing transparent pricing in her training courses, referencing Everlane for its transparency.Take Nine Studio Instagram00:29:29 - 00:40:02: Teach Me Something NewJay discusses the potential of AI in voiceovers with examples from Artlist and Eleven Labs.Judie explores new features in Google Calendar that facilitate appointment scheduling.Jen reflects on personal accountability in business, inspired by the documentary Sprint on Netflix.00:40:02 - 00:40:21: OutroClosing remarks and reminders to subscribe, like, and share the podcast.

Episode 32 - Trends Predictions For 2025Welcome to Episode 32 of the Unbranded Podcast! In this episode, our hosts dive into their predictions for the trends that will shape 2025. From AI advancements to the future of content creation, join Jay, Judie, Sian, and Jen as they explore what's on the horizon.TIMESTAMPS:00:00:00 - 00:01:31 Introductions and welcome00:01:31 - 00:16:04 Segment 1: Trend Predictions/Styles That Will Catch On00:16:04 - 00:25:34 Segment 2: Trends That Won't Last00:25:34 - 00:29:51 Segment 3: Teach Me Something New00:29:51 - 00:30:30 OutroSegment 1: Trend Predictions/Styles That Will Catch On00:01:31 - 00:04:35Predicts personalized AI videos will become biggerJay shares his experience with Loom in coursesSian uses welcome videos for new followers in ‘The Club'Links:BHumanLoomThe Club00:04:35 - 00:08:55Talks about TikTok ‘Symphony' and AI avatarsDiscusses AI's role in personalizing adsJay mentions Muriel Foley's insights on Meta's privacy policyLinks:TikTok SymphonyMuriel Foley00:08:55 - 00:10:55Believes real authenticity will become more significantConcerns over small business budgets and trust in AI00:10:55 - 00:16:04Hosts debate the impact of AI avatarsSpeculate on AI's role in business operations and communication skillsExamples of AI in everyday tools like clubcards and bot checkersSegment 2: Trends That Won't Last00:16:04 - 00:17:47Encourages trying trends regardless of their longevity00:17:47 - 00:21:30 Podcast Longevity DiscussionSian believes podcasts will grow, with only the strongest survivingJay emphasizes the need for constant innovationJen notes other platforms being prioritized over podcasts00:21:30 - 00:23:44Thinks short videos are distracting but hold valuePredicts a shift towards trying various video types00:23:44 - 00:24:30 Posting Longer VideosHosts discuss posting longer videos on Instagram00:24:30 - 00:25:34 SianBelieves people follow personalities and values behind-the-scenes contentAnticipates the ‘shop' featureSegment 3: Teach Me Something New00:25:34 - 00:25:55 Shares Gary Vee's thoughts on AI identifying products in videosLink: Gary Vee00:25:55 - 00:26:49Talks about using Google Lens to identify items00:26:49 - 00:29:17Shares a story about using Google Lens for Instagram commentsJudie adds its use in online dating00:29:17 - 00:29:51Emphasizes kindness and mentions Muriel Foley's series on online protectionLink: Muriel Foley00:29:51 - 00:30:30 OutroThank you for listening!

This episode delves into the multifaceted world of internal communications. The hosts share their diverse experiences and discuss common issues, new learning tips, and seasonal productivity shifts.Timestamps & TopicsIntroductions & Welcome00:00:00 - 00:02:07: The episode kicks off with a warm introduction from the hosts, welcoming listeners to a discussion on internal communications.Segment 1: Hosts' Experiences with Internal Communications00:02:07 - 00:15:13:Sian talks about the balance between using email for a paper trail and the need for tone, which sometimes requires voice communication. She advocates for a blend of face-to-face and software-based communication.Jay shares insights from working in both large and small companies, discussing the use of different platforms like Discord and WhatsApp. He advises keeping client communications separate from personal apps.Judie mentions a survey conducted during an internal comms project to determine preferred communication modes, finding an even split among options.Jen emphasizes the importance of clear, concise communication and introduces the AI note-taking tool, Supernormal, used in her meetings for better clarity and record-keeping.Segment 2: Problems With Internal Comms00:15:13 - 00:32:15:The hosts discuss various issues like the impersonality of emails and the misuse of communication tools in workplaces, sharing personal anecdotes and observations.Jen highlights a part from the book ‘A World Without Email' by Cal Newport, discussing how reliance on email affects workplace dynamics and personal interactions.Segment 3: Teach Me Something New00:32:15 - 00:39:01:The discussion shifts to setting personal and professional boundaries to manage communication effectively. Tools like Loom are mentioned for adapting communication to individual needs.Segment 4: Are You More or Less Productive In The Summer?00:39:01 - 00:40:25: A quick roundtable reveals that most hosts find themselves more productive during the summer, although Judie notes an increase in hours that sometimes leads to fatigue.Closing Remarks00:40:25 - 00:40:46: The episode concludes with a thank you to the listeners and reminders to follow and share the podcast.Links & MentionsSupernormalA World Without EmailSpringboard CommunicationsLoomAdam Alaksic - InstagramHosts on Instagram: Jay Woodard, The Vidacademy, Sian Horn, Jen Bryan, Unbranded Podcast

Welcome to Episode 30 of the Unbranded Podcast, where we dive deep into the intricacies of email marketing. From what annoys us to the best practices for building your list, join us as we explore the ins and outs of this essential marketing tool.00:00:00 - 00:11:33: Introductions and welcome00:11:33 - 00:23:41: What Pisses You Off About Email Marketing00:23:41 - 00:32:10: Best Ways To Get People To Your Email Marketing List00:32:10 - 00:38:56: What Do You Love About Email Marketing?00:38:56 - 00:44:19: Teach Me Something New About Email Marketing00:44:19 - 00:49:37: This Week's Dilemma00:49:37 - 00:50:30: OutroEpisode Breakdown00:00:30 - 00:01:03: Host introductions00:01:03 - 00:11:33: Discussion on the current landscape of email marketing and a quick check-in with our hosts on their latest activities including Jen's new website launch at Lemon7.00:11:33 - 00:23:41: A fiery discussion on the frustrations with email marketing. Topics range from deceptive practices to the underutilization of innovative email strategies.00:23:41 - 00:32:10: Tips on growing your email list without relying on conventional methods, featuring insights from Jen on using ManyChat to enhance newsletter sign-ups.00:32:10 - 00:38:56: Our hosts share their personal stories and successes with email marketing, highlighting the value of genuine interaction and strategic automations.00:38:56 - 00:44:19: Learning segment where each host shares a unique tip or strategy that has significantly impacted their email marketing efforts.00:44:19 - 00:49:37: Discussion on a current dilemma in the social media sphere involving Instagram content and username alignment, featuring influencer Ashling Muldowney.Links & MentionsJen Bryan: InstagramJay Woodard: Instagram, The VidacademySian Horn: InstagramUnbranded Podcast: InstagramTools and Resources MentionedWixSubstackMailerLiteFlowdeskMailchimpFeatured NewslettersJennie McGinn NewsletterLenny Rachitsky

Join hosts Jen, Sian, Judie, and Jay as they dive deep into the world of branding—discussing what irks them, what they admire, and sharing invaluable branding insights. This episode explores the emotional connection, the psychological aspects, and the strategic importance of effective branding.Timestamps & Details:00:00:00 - 00:02:59Introductions and WelcomeHost Jen introduces the theme of the episode, emphasizing the relevance of branding in today's market.00:02:59 - 00:14:40Segment 1: What Pisses You Off About BrandingSian critiques the oversimplification of branding processes between large and small businesses.Judie laments the conflation of authenticity with poor quality in branding efforts.Jay discusses the underappreciation of branding's power, using Coca-Cola as a case study.00:14:40 - 00:30:32Segment 2: What Do You Like About BrandingSian talks about the recognition and emotional loyalty strong branding can engender.Judie delves into the psychology behind branding and its impact on consumer choices.Jay expresses his appreciation for brands that establish a strong emotional connection, like McDonald's.00:30:32 - 00:44:08Segment 3: Teach Me Something NewThe hosts share personal anecdotes and strategies about the foundational aspects of branding. They emphasize the importance of aligning branding with business goals and understanding its psychological impact on consumers.00:44:08 - 00:44:24OutroReminder to like, subscribe, and share the podcast.Mentioned Links and People:Coca-Cola: InstagramSeabody: Website | InstagramElite Pilates: Website | InstagramDyson: InstagramMcDonald's: InstagramStanley Cup: InstagramMarks and Spencers Ireland: InstagramDunnes Stores: InstagramAldi Ireland: InstagramThe Club: WebsitePersonal Instagrams: Jay Woodard | Sian Horn | Jen Bryan | Unbranded PodcastStay tuned for more insightful discussions and expert opinions on Unbranded, the podcast that dives deep into the nuances of marketing and branding.

00:00:00 - 00:02:54 - Introductions and Welcome00:02:54 - 00:11:42 - Segment 1: Product - Pre Launch00:11:42 - 00:29:46 - Segment 2: Product - Launch00:29:46 - 00:38:23 - Segment 3: Product - Post Launch00:38:23 - 00:42:22 - Segment 4: Service/Digital Product - Pre Launch00:42:22 - 00:53:06 - Segment 5: Service/Digital Product - Launch00:53:06 - 00:57:25 - Segment 6: Service/Digital Product - Post Launch00:57:25 - 00:58:52 - OutroOutroDon't forget to like, subscribe, and share.Jay WoodardThe VidacademySian HornJen BryanUnbranded Podcast

Welcome to Episode 27 of the Unbranded Podcast! In this episode, our hosts dive deep into the psychology behind marketing, discussing various principles and how they apply to their businesses. If you're interested in understanding the psychological tactics that influence consumer behavior, this episode is a must-listen!00:00:00 - 00:03:49 - Introductions and welcome00:03:49 - 00:09:08 - Segment 1: Priming00:09:08 - 00:14:44 - Segment 2: Reciprocity00:14:44 - 00:22:38 - Segment 3: Loss Aversion/Scarcity00:22:38 - 00:32:03 - Segment 4: Baader-Meinhof Phenomenon/Familiarity00:32:03 - 00:38:46 - Segment 5: Halo Effect00:38:46 - 00:46:30 - Segment 6: Jay's Ask for Advice00:46:30 - 00:47:03 - OutroPodcast Rundown00:00:00 - 00:00:30 - Clip from podcast00:00:30 - 00:01:03 - Host introductions00:01:03 - 00:03:49 - Welcome and introduction to the topic by Judie. A light-hearted discussion about ironing clothes and tips for keeping them wrinkle-free.Segment 1: Priming00:03:49 - 00:04:26 - Judie explains ‘Priming' with an example in video marketing, using music to influence brand perception.00:04:26 - 00:04:56 - Sian discusses the importance of music selection for her motivational brand.00:04:56 - 00:06:32 - Jen shares a campaign strategy where pre-existing environmental factors prime audiences for their adverts.00:06:32 - 00:08:17 - Jay talks about using specific colors and gives an example from Marvel films.00:08:17 - 00:09:08 - Sian provides a non-visual priming example involving selling eyelashes to a beautician.Segment 2: Reciprocity00:09:08 - 00:09:52 - Judie explains ‘Reciprocity' with an example of offering free content on YouTube.00:09:52 - 00:11:09 - Jay shares tactics like offering free content with a link to a paid version and his experience with free donuts on National Donut Day.00:11:09 - 00:12:59 - Jen discusses the principle of reciprocity from Robert Cialdini's book The Psychology of Persuasion and mentions the associated risks.00:12:59 - 00:14:44 - Sian talks about her experience with reciprocity in her not-for-profit work and pilates studio.Segment 3: Loss Aversion/Scarcity00:14:44 - 00:15:14 - Judie explains ‘Loss Aversion' with an example of ‘Don't Miss Out' tactics.00:15:14 - 00:17:52 - Jen discusses its use in Instagram videos and Google Ads.00:17:52 - 00:18:37 - Sian talks about the use of FOMO.00:18:37 - 00:18:54 - Judie explains ‘Scarcity'.00:18:54 - 00:20:31 - Jay shares his experience with FOMO in his donut shop business.00:20:31 - 00:22:38 - Sian emphasizes the need for authenticity and transparency when using scarcity tactics.Segment 4: Baader-Meinhof Phenomenon/Familiarity00:22:38 - 00:23:38 - Judie explains the Baader-Meinhof Phenomenon and its importance in marketing.00:23:38 - 00:26:44 - Jen discusses moving from a 7-point to an 18-24 point system for building familiarity and creating urgency.00:26:44 - 00:30:20 - Sian shares how familiarity works in her consultancy and pilates studio, and gives an example with KC's in Douglas.00:30:20 - 00:32:03 - Jay talks about a BiteSize coffee photoshoot promoting the ‘grab and go' concept.Segment 5: Halo Effect00:32:03 - 00:32:49 - Judie explains the ‘Halo Effect' with an example of using influencers.00:32:49 - 00:34:04 - Jay discusses the influencer effect and authenticity.00:34:04 - 00:34:37 - Judie mentions the risks of using cel

Show Notes00:00:00 - 00:02:27 | IntroductionWelcome back! Sian Horn is hosting this week's episode.Topic introduction: User Generated Content (UGC).Brief overview of UGC and its importance in modern marketing.00:02:27 - 00:11:54 | Segment 1: What Pisses You Off?Jen: Challenges in finding authentic UGC. Mention of using Billo for UGC.BilloJudie: Previous unsuccessful attempt with UGC and its potential.Jay: Importance of authenticity in UGC fitting brand persona.Sian: UGC as an established marketing strategy. Discussing famous UGC examples:Stanley Cup in the burnt carFleetwood Mac Ocean Spray skateboard video00:11:54 - 00:17:37 | Segment 2: UGC Agencies/Platforms - Would You Use Them?Judie: Value in tried and tested UGC platforms.Jay: Depends on the product/business needs.Discussion on paid vs. unpaid UGC. Jen's experiences with content creation and compensation.Sian: Conversation with Dev Skehan on faceless vs. face UGC.Dev SkehanTescoAudiio00:17:37 - 00:45:19 | Segment 3: Teach Me Something NewJen: Avoid double-sided marketplaces for scaling beyond six figures.Examples: Uber, AirbnbJudie: Question on montage vs. voice-over content performance.Jay: Importance of sound quality and taking professional feedback.Sian: Ensuring clear agreements in writing and giving creators creative freedom.References to Steven Bartlett's podcast and live podcast 'The Entrepreneur Experiment' with Peter Coppinger.Steven BartlettThe Entrepreneur ExperimentPeter CoppingerTeamworkDiscussion on de-influencing and managing negative engagement.00:45:19 - 00:49:02 | Segment 4: Podcast Sponsorship and GuestsDiscussion about Jimmy Carr on 'Diary of a CEO' and potential comedic guests for the podcast.Jimmy CarrDiary of a CEOMichael FlanaganThe Comedy StoreJason ByrneCork In The NorthAndrew Ryan00:49:02 - 00:49:38 | OutroCall to action: Sponsorship opportunities and contact information.Jay WoodardThe VidacademySian HornJen BryanUnbranded PodcastReminder to like, subscribe, and tune in next week!Enjoyed the episode? Don't forget to rate and review the podcast on your favorite platform! Connect with us on social media for updates and behind-the-scenes content.

Introduction00:00:00 - 00:01:49Welcome to Episode 25 of "Unbranded"! Today's episode dives deep into work/life balance, featuring insights and stories from our hosts. Unfortunately, we're missing Sian in this episode.Segment 1: What Pisses You Off?00:01:49 - 00:12:12The hosts share their frustrations about maintaining a work/life balance. Jay highlights the importance of setting boundaries and introduces Rich Webster's course on working less How To Work Less. Judie discusses her current nonstop work pace and her preference for "all in" jobs. Jen reflects on her journey from building a seven-figure business to feeling a bit unchallenged, emphasizing the need to create effective business ecosystems.Segment 2: What Helps You Get Better Work/Life Balance00:12:12 - 00:28:59The conversation turns to strategies for improving work/life balance. Jay discusses the power of saying "no" and managing client expectations. Judie talks about making 2023 the year of saying "no" and dealing with imposter syndrome with help from BetterHelp. Jen shares her approach to scheduling life and fun, making sure to build in time for personal activities.Segment 3: Teach Me Something New00:28:59 - 00:50:26The hosts share valuable tips on managing work demands. Jay advises on the importance of not committing immediately to new projects and how to effectively use templates and a 24-hour rule for decision-making. Judie discusses finding a work rhythm that suits her, while Jen talks about applying project management principles to personal life.Segment 4: YouTube Updates00:50:26 - 00:54:21Catch up with our hosts' latest activities on YouTube. Jay previews his upcoming London vlog and reviews new filming equipment Jay Woodard YouTube. Judie discusses reprioritizing her time to focus more on her channel. Jen plans to dedicate more time to video planning on her channel Jen Bryan YouTube.Outro00:54:21 - 00:54:42Thank you for tuning in! Follow us on Instagram to stay updated and interact with the hosts and the podcast:Jay WoodardThe VidacademySian HornJen BryanUnbranded PodcastDon't forget to check out our links mentioned throughout the episode for more resources and insights!

Welcome to Episode 24 of Unbranded! In this episode, we dive deep into the intricacies of content creation, discussing everything from initial approaches and filming techniques to personal peeves and pro tips.Timestamps:00:00:00 - 00:05:08: Introduction and catching up with our hosts Jen and Judie, who share their latest vlogging experiences and set-up challenges.00:05:08 - 00:18:33: Segment 1: Initial Approach to ContentJen talks about adapting to daily vlogs, using DJI Osmo Pocket, and her thoughts on pacing content for different platforms. DJI OsmoSpecial guest Aoife McNamara pops in to discuss social media content quality. Aoife McNamara Instagram00:18:33 - 00:29:54: Segment 2: What Pisses You Off About Quality of ContentFrom the demand for lower quality in marketing videos to the quest for authenticity and the crucial importance of sound, our hosts share their biggest content creation frustrations.00:29:54 - 00:43:28: Segment 3: Teach Me Something NewTips on balancing audio with activity, perspectives on using food in content, and the essentials for mobile and on-the-go filming like CapCut templates and the necessity of battery packs. CapCutFeatured Products & Tips:FiFine Mic, for clear audio recording. FiFine MicLoop earplugs, for managing audio levels during live recordings. Loop EarplugsCapCut, for easy editing on mobile devices. CapCutClosing Thoughts:00:43:28 - 00:44:16: Outro and reminders to engage with us on social media or leave a review.Follow our hosts and the podcast on Instagram for more insights and behind-the-scenes content:Jay WoodardThe VidacademySian HornJen BryanUnbranded PodcastThanks for tuning in, and don't forget to let us know if there's a topic you'd like us to explore in future episodes!

Welcome to Episode 23 of the Unbranded Podcast, where we delve deep into the intricacies of content creation costs. Join our hosts as they unpack the economic layers behind producing engaging content across various platforms.00:00:00 - 00:03:32 - Introductions and WelcomeIntroduction to today's topic: The Cost of Content, inspired by Reese Hopper's insightful video on content package pricing for a restaurant.Watch Reese Hopper's VideoFollow Reese Hopper on Instagram00:03:32 - 00:36:46 - Segment 1: Host's Thoughts on Video BudgetsDiscussion of the practicalities and challenges of pricing video content, referencing Take Nine Studio and The Club Women's Network.Take Nine StudioThe Club Women's Network00:36:46 - 00:44:58 - Segment 2: Quick Fire RoundOur hosts share their insights on surprisingly affordable tools and services that enhance their content production workflows.CapCutBloomWeTransferAdobe Podcast EnhanceSkillnets00:44:58 - 00:51:27 - Segment 3: Talk To Me About YouTubeThe team discusses their individual strategies and experiences with YouTube content creation, featuring insights from Jen, Sian, and Judie on adapting and innovating their content.Jen Bryan's YouTube ChannelSian Horn's YouTube ChannelThe Vidacademy's YouTube ChannelJay Woodard's YouTube Channel00:51:27 - 00:53:32 - Closing Thoughts/OutroA call for sponsorships and partnerships. Interested parties can reach out via Instagram.Unbranded Podcast on InstagramIndividual Instagram pages:Jay WoodardThe VidacademySian HornJen BryanStay tuned for more insightful discussions and expert tips on thriving in the digital content landscape. Don't forget to like, subscribe, and share to support our podcast!

Episode Rundown:00:00:00 - 00:01:02: Introductions and welcome.00:01:02 - 00:08:10: Segment 1 - What's Your Favourite Episode?00:08:10 - 00:16:52: Segment 2 - Q&A from the Audience.00:16:52 - 00:25:04: Segment 3 - What Have the Hosts Learnt About Each Other?00:25:04 - 00:33:51: Segment 4 - More Q&A from the Audience.00:33:51 - 00:36:33: Segment 5 - Future of the Podcast.00:36:33 - 00:36:47: Outro.Intro and Welcome (00:00:00 - 00:01:02)The hosts introduce themselves and kick off the episode with excitement and energy. They set the tone for the live show and engage with the audience.Segment 1: What's Your Favourite Episode? (00:01:02 - 00:08:10)The hosts discuss their favorite episodes from the podcast so far. Judie finds it hard to pick a single favorite, Jen mentions the episode about AI tools, and Jay loves the equipment episode. Sian discusses the personality traits episode, highlighting the dynamic among the hosts.The One Where We Talk About AIThe One Where We Talk About The Best Equipment to UseThe One Where We Catch PersonalitiesSegment 2: Q&A from the Audience (00:08:10 - 00:16:52)Audience members ask questions and share their thoughts. Kate O'Callaghan, a holistic designer, discusses her favorite episode about AI, while Lisa O'Carroll, a life and business coach, asks the hosts about the benefits of podcasting for them. Jen explains her two watches, and the hosts talk about different health monitoring tools.Holistic DesignsWhoopLimbOSegment 3: What Have the Hosts Learnt About Each Other? (00:16:52 - 00:25:04)The hosts share what they've learned about each other over the course of the podcast. Jay talks about Judie's sassy attitude, Jen's powerhouse nature, and Sian's "get up and go" attitude. The dynamic among the hosts is explored, showcasing their strong bond and camaraderie.Lisa O'Carroll - Life and Business CoachSegment 4: More Q&A from the Audience (00:25:04 - 00:33:51)Audience members continue to ask questions and provide insights. Leah Barbour, co-founder of Take Nine Studio, shares her thoughts on podcasting, while Killian Brennan discusses the benefits of podcasting for businesses. Olivia Forde, a social media marketer, explains how podcast sponsorships can benefit businesses.Penny ProductionsTake Nine StudioOlivia Forde - Social Media MarketerSegment 5: Future of the Podcast (00:33:51 - 00:36:33)The hosts talk about the future of the podcast and their hopes for growth. Judie hopes they don't run out of topics, and they encourage listeners to suggest topics or reach out via social media.Unbranded PodcastOutro (00:36:33 - 00:36:47)The episode concludes with a thank you to the listeners and a reminder to follow the podcast for more content. The hosts encourage audience interaction and look forward to the next episode.

In this episode, recorded live from Take Nine Studio in Cork, hosts Sian, Jay, Judie and Jen celebrate the 21st episode of "Unbranded" by delving into the many facets of podcasting. The episode kicks off with a lively discussion about the common frustrations in the podcast world, followed by insights into the transformative power of podcasting on personal and professional levels. The team also covers recent YouTube updates and speculates on the future platforms for content creation.Timestamps & Highlights:00:00:00 - 00:08:23: Introductions and an exciting preview of what's to come.00:08:23 - 00:15:21: Frustrations in Podcasting: Over-saturation, consistency challenges, poor audio quality, and overly talkative hosts are dissected.00:15:21 - 00:27:25: The Transformative Power of Podcasting: Guests share personal stories about how podcasting has impacted their careers and lives.00:27:25 - 00:37:04: YouTube Insights: The hosts discuss the ups and downs of creating YouTube content alongside podcasting.00:37:04 - 00:45:32: Future Platforms: Thoughts on the potential of platforms like YouTube, Instagram, and TikTok for future content endeavors.Mentions & Links:Take Nine Studio: Visit WebsitePodcast Producer, Aoife McNamara: Follow on InstagramEquipment Shoutout, Paddy Barker: Explore EquipmentFuture Platforms, Many Chat: Explore ToolNext Episode Preview:Stay tuned for part two of this live podcast, where the team will continue exploring the dynamic world of digital content creation. More insights, more debates, and more guest experiences to come!

Welcome to Episode 20 of our journey, where we dive deep into the trials, tribulations, and triumphs of creating content across various platforms. This episode is a special one, not just because it marks 20 episodes of our podcast, but because it's a candid look at our experiences transitioning to YouTube, the lessons we've learned, and the community we're building. Below are the highlights and timestamps to guide you through our discussion.Timestamps:00:00:00 - 00:03:28: Introduction and reflections on hitting 20 episodes.00:03:28 - 00:21:31: Segment 1: What Pissed You Off?00:21:31 - 00:37:40: Segment 2: What Were Your Highlights?00:37:40 - 00:55:49: Segment 3: Teach Me Something New.00:55:49 - 00:56:03: Outro and special announcement.Detailed Show Notes:Introductions and Celebrations (00:00:32 - 00:03:28): We kick off by celebrating our 20th episode, reflecting on the journey so far, and sharing how the podcast has become a significant part of our weekly routines.What Pissed You Off? (00:03:28 - 00:21:31):Sian's Struggle with YouTube Content Creation: A deep dive into the pressures of content creation, the learning curve with YouTube, and the supportive feedback from co-hosts. Sian's YouTubeJen Talks Outsourcing and Learning: Discussing the challenges and aspirations of video editing and the appeal of a natural, unpolished look. Jen's YouTubeJudie and Jay's Creative Challenges: From hyper-focusing in editing to microphone woes and the quest for authenticity. Judie's YouTube, Jay's YouTubeExploring YouTube Shorts: Insights into leveraging Instagram content for YouTube Shorts and the tool that made it easier. TokBackupWhat Were Your Highlights? (00:21:31 - 00:37:40):Sian's Learning Curve and Community Support: From setting small goals to changing content strategy based on audience feedback. Aoife - Podcast ProducerJay's Appreciation for Team Accountability: Reflecting on the power of collective brainstorming and support.Judie and Jen's Content Creation Reflections: Sharing the joys and challenges of YouTube content creation, from audience engagement to the nuances of video monetization.Teach Me Something New (00:37:40 - 00:55:49):Diving into YouTube's Potential with Judie: Discussing the value of YouTube views, analytics insights, and the YouTube Studio App. YouTube Studio, Chat GPTJay's Tips on A/B Testing and Thumbnails: Exploring partner testing and design tools for optimizing YouTube content. CanvaMonetization Strategies and Content Ideas: From affiliate marketing with Impact to creating engaging TikTok content. Impact, Paddy GallowaySpecial Announcement (00:55:08 - 00:55:49): We're thrilled to give away TWO tickets to our exclusive VIP live event. Check our Instagram for details on how to enter. Unbranded InstagramOutro (00:55:49 - 00:56:03):Don't forget to tune in for more insights, breakdowns, and breakthroughs

Welcome to Episode 19 of the Unbranded Podcast, where the atmosphere is tense, and the insights are invaluable. Join us as we navigate through a series of discussions that range from personal challenges to professional advice, all while keeping the focus on authenticity and empowerment.Episode Highlights:00:00:00 - Introductions: A quick welcome to our listeners and a snippet of what's to come.00:01:19 - Week Check-In: The hosts share their weekly updates, highlighting the challenges and victories from their personal and professional lives. Highlights include Judie's filming fiasco and Jay's shift towards corporate clientele.00:10:27 - What Pisses You Off About Sian's Platforms: A candid discussion where each host shares their perspectives on Sian's platforms, offering constructive criticism and suggestions for improvement.00:28:30 - Ideas for Sian's YouTube Channel: Brainstorming session on the future direction of Sian's YouTube channel, with suggestions ranging from magazine-style formats to simplifying video editing.00:48:12 - Tech Recommendations for YouTube: Practical advice on equipment and techniques for creating engaging YouTube content, including a debate on camera vs. iPhone for filming.Noteworthy Links and Mentions:Organico Bantry: Visit WebsiteSian's Platforms:BeBelle: Instagram | WebsiteSian Horn: Instagram | WebsiteSCH Solutions: InstagramEmma Chamberlain: YouTube ChannelHosts' YouTube Channels:Sian Horn: SubscribeJen Bryan: SubscribeJay Woodard: SubscribeJudie Russell: SubscribeUnbranded Podcast Socials:YouTube: SubscribeTikTok: FollowInstagram: FollowSpecial Shout Outs:Claire McKeown, Keith Kennedy, and Lee for their contributions and support.Upcoming Events:Unbranded Live Event: Stay tuned for your chance to win tickets to our live recording session where you can ask us anything. More details to be added soon.

In Episode 18, our hosts delve into the vast world of YouTube, sharing personal anecdotes, advice, and insights on utilizing the platform for learning, entertainment, and content creation. From educational purposes to the intricacies of YouTube analytics, this episode covers a wide array of topics, offering valuable perspectives for both viewers and creators alike.Timestamps & Topics:[00:00:00 - 00:02:12] Introductions and Welcome: A brief overview of what listeners can expect from the episode.[00:02:12 - 00:07:09] Segment 1 - What Do You Use YouTube For?: Discussion on the diverse uses of YouTube by the hosts, from learning new skills to entertainment.[00:07:09 - 00:14:00] Segment 2 - Positive YouTube Experiences: The hosts share their positive experiences with YouTube, highlighting how the platform has influenced their careers and personal growth.[00:14:00 - 00:23:19] Segment 3 - What Frustrates You About YouTube?: An honest conversation about the downsides of YouTube, including content overload and the challenges of content creation.[00:23:19 - 00:34:48] Segment 4 - Teach Me Something New: Insightful tips and resources for both new and seasoned YouTube creators, covering analytics, content strategy, and more.[00:34:48 - 00:44:11] Segment 5 - Plans For YouTube Going Forward: The hosts discuss their future plans for YouTube, setting personal goals and exploring new content ideas.[00:44:11 - 00:45:03] Outro: Closing remarks and a special shout-out.Highlighted Links & People Mentioned:Educational Resources: Sian Horn on YouTube, The Vidacademy, Jen Bryan on YouTube, Jay Woodard on YouTubeInspirational Creators: Gary V, Danny Gevirtz, Ali Abdaal, Thomas FrankTools & Resources for Creators: VidIQ, TubeBuddy, YouTube Studio, YouTube Audio LibraryBooks for YouTube Creators: "YouTube Secrets", "YouTube Channels for Dummies", "The YouTube Formula"

Welcome to Episode 17 of Unbranded, where we dive deep into the dynamics of client relationships. From nurturing positive interactions to handling the worst clients and frustrations, this episode covers a spectrum of experiences shared by our hosts. Plus, don't miss our segment on valuable lessons learned along the way. Here's what we've got lined up for you:YouTube Timestamps00:00:00 - Introductions and welcome00:02:00 - Segment 1: Positive Client Relationship00:10:59 - Segment 2: Worst Clients/Frustrations00:38:29 - Segment 3: Teach Me Something New00:52:38 - OutroPodcast Rundown & Social Media ClipsIntroduction (00:00:00 - 00:02:00)Clip from Podcast (00:00:00 - 00:00:32)Host Introductions (00:00:32 - 00:01:03)Welcome (00:01:03 - 00:02:00)Segment 1: Positive Client Relationships (00:02:00 - 00:10:59)Jay emphasizes nurturing relationships for client retention, the importance of onboarding, and setting boundaries. Rich Webster's SOPs on Onboarding highlighted. Rich Webster CourseJen discusses deep transparency and the significance of committing only to deliverable promises.Sian believes the most critical word is “Relationships,” citing Lululemon's investment strategy. LululemonJudie talks about breaking through professional barriers to reveal the human side to clients.Discussions on the value of having coffees with clients, with Jay specifying this applies only with retainer clients.Segment 2: Worst Clients/Frustrations (00:10:59 - 00:38:29)Jen shares an experience with a difficult American company in a competitive industry.Sian explains her decision not to take long-term clients and issues with creative content misunderstandings.Jay advises getting everything in writing to establish a partnership rather than ownership.The benefit of transcribing Zooms discussed, with a recommendation for Supernormal. SupernormalJudie recounts challenges with raw footage and undervaluing oneself.Discussion on the correlation between budget size and micromanagement, pricing strategies, and the importance of aiming for high-end work. Velocity Growth and Jay's InstagramSegment 3: Teach Me Something New (00:38:29 - 00:52:38)Jay emphasizes the importance of written agreements and owning up to noticeable mistakes.Judie shares a lesson from a mistake with audio recording.Jen talks about a significant budget oversight and the importance of owning up, knowing your worth, and learning to say no.Sian discusses client feedback, setting boundaries, and the impact of self-valuation on pricing.Outro (00:52:38 - 00:53:08)This episode is packed with insights, stories, and lessons on managing client relationships in various industries. Whether you're a freelancer, a small business owner, or working in a client-facing role, there's something in this episode for you. Join us in dissecting the good, the bad, and the ugly of client relationships, and perhaps, teach us something new along the way.

Welcome to Episode 16 of the Unbranded Podcast, where we dive deep into the nuances of personal branding. This episode is packed with insights, experiences, and practical advice from our guests on how to navigate and excel in the world of personal branding. Whether you're just starting out or looking to elevate your existing brand, this episode has something for everyone.Episode Highlights:Introductions and Welcome (00:00:00 - 00:01:57): We kick off the episode with a warm welcome and brief introductions from our hosts and guests.Segment 1: What Does Personal Branding Mean to You? (00:01:57 - 00:05:23)Judie describes personal branding as "what people say when you're not in the room," emphasizing the importance of reputation and her 'Fun-fessional' approach.Jen and Jay discuss the challenges and perceptions of personal branding in the corporate world, with Jay noting it's a term mostly understood by marketers.Sian highlights the need to project your uniqueness and shine forward.Segment 2: What Pisses You Off About Personal Branding? (00:05:23 - 00:45:47)The panel shares their frustrations, from the confusion surrounding niching down to the struggle of being authentic while catering to algorithm demands.Special mention of Codie Sanchez for strategically showing the personal side after niching down, highlighting the importance of targeted content. Codie Sanchez InstagramSegment 3: Teach Me Something New (00:45:47 - 00:53:13)Judie recommends Matthew McConaughey's Audiobook for insights on changing personal perception. GreenlightsJen, Jay, and Sian share valuable tips on considering the vanity vs. revenue potential of channels, the importance of a visual branding catalog, and a unique photoshoot hack using Airbnb Experiences. Airbnb ExperiencesSegment 4: Goals to Take Your Personal Brand to The Next Level (00:53:13 - 00:58:00)The conversation shifts to future goals, with each guest sharing their approach to evolving their personal brand, from 100-day blocks of testing to focusing on behind-the-scenes content.Outro and Sponsorship (00:58:00 - 00:58:20): A brief outro thanking the listeners and sponsors for their support.Links and People Mentioned:Codie Sanchez InstagramSian Horn's InstagramSCH SolutionsJen Bryan's InstagramYack.aiSian Horn's WebsiteThe VidacademyJay's InstagramAD32Catherine Casey's InstagramGreenlights by Matthew McConaugheyAirbnb ExperiencesThis episode is a must-listen for anyone looking to understand the complexities of personal branding and seeking actionable strategies to enhance their brand. Tune in to gain valuable insights from our diverse panel of experts.

Welcome to Episode 15 of the Unbranded Podcast, where we dive deep into the world of Artificial Intelligence (AI) and its impact on various sectors. In this episode, we explore the fascinating aspects of AI that amaze us, the frustrations it brings, and how it's shaping the future of business and creativity.Timestamps & Links:00:00:00 - 00:08:34 - Introductions and WelcomeKeith Kennedy discusses the benefits of gimbals for video stabilization and quality enhancement, mentioning Gimbal Workshop, Wondershare Filmora, and the Sony ZV1.Wondershare FilmoraSony ZV100:08:34 - 00:24:17 - Segment 1: Things That Blow You Away In AIJudie highlights several AI tools including Chat GPT for idea generation, Squibler for scripts, Eleven Labs for voice cloning, Leonardo for image creation, Beathoven.ai for music, and Studio DID for video editing.Chat GPTSquiblerEleven LabsLeonardoBeathovenJay talks about Photoshop Generative Fill, Captions App for video editing, Sora.ai, and Vid IQ for YouTube optimization.Photoshop Generative FillCaptions AppSoraVid IQSian mentions using Chat GPT, Grammarly for writing assistance, and Pictory for video creation.GrammarlyPictoryJen introduces the Chat GPT Prompt method and mentions HeyGen for knowledge base management.Heygen00:24:17 - 00:39:50 - Segment 2: What's Pissing You Off About AIDiscussions on the negative aspects of AI, including misuse, the potential for AI to surpass human intelligence, and the reluctance of businesses to adopt AI technologies.00:39:50 - 00:52:35 - Segment 3: Teach Me Something NewJudie introduces Largo.ai for business model innovation.Largo.aiJay revisits Photoshop's Generative Fill and Adobe's offerings.AdobeSian plans to try Jasper.ai for marketing assistance.Jasper.aiJen discusses the use of custom GPTs with Chat GPT 4.00:52:35 - 01:00:01 - Segment 4: Goals For Leveraging AI In BusinessInsights into how AI can be integrated into business strategies, content creation, and personal development.01:00:01 - 01:00:27 - OutroEncouragement to experiment with AI and have fun with technological advancements.For more insights and discussions, follow us on our social media platforms and stay tuned for the next episode of the Unbranded Podcast.

This episode is a treasure trove for tech enthusiasts, offering insights into everyday gadgets, tech problems, and a glimpse into the future of technology. Join our hosts and special guests as they dissect the latest in tech, share personal anecdotes, and provide valuable tips for navigating the ever-evolving tech landscape.Episode Breakdown:[00:00:00 - 00:02:20] Introductions: Kick off with a warm welcome and a sneak peek into what's in store for this episode.[00:02:20 - 00:27:35] Segment 1: Everyday TechDelve into the world of daily gadgets with Sian and Judie, discussing everything from the iPhone 15 Pro Max to MacBook Air, and the quest for the perfect headphones and microphones. Featured products include Rode Mics and Neewer lights, with special mentions of FiFine Mic for dynamic audio capture. Rode Mics, Neewer Light.[00:17:41 - 00:18:13] Advertisement: A brief interlude featuring Azure Communications. Azure Communications[00:27:35 - 00:30:40] Segment 2: Tech ProblemsDiscussion on the challenges with gimbals and the evolution of tech solutions, making life easier for content creators.[00:30:40 - 00:39:48] Segment 3: Teach Me Something NewExplore the cutting-edge with talks on AI, blockchain, and web3. Discover platforms like Sora and Eleven Labs, and consider the value of looking back to move technology forward. Sora, Eleven Labs, Rabbit Tech.[00:39:48 - 00:45:26] Segment 4: Future TechPeek into the future with discussions on the latest from Sony, the practicality of tech hand-me-downs, and the revolutionary Apple Vision Pro.[00:45:26 - 00:46:38] Outro: A reflective wrap-up encouraging listeners to embrace technology and leverage resources like YouTube for learning.Links & Resources Mentioned:FiFine Microphone: FiFine MicCeX for selling iPhones: CeXThe Vidacademy Equipment List: The VidacademySony ZV-1, Opal Webcam, DJI Clip On Mic: Sony ZV-1, Opal Webcam, DJI MicBeBelle Relaunch: BeBelleDJI Osmo: DJI OsmoFollow Us:Instagram & TikTok: @unbrandedthepodcast

In this episode of Unbranded, titled "Oversharing," our hosts embark on an in-depth exploration of the complexities of sharing personal information on social media. This episode is a must-listen for anyone grappling with the digital age's nuances of public versus private life.Episode Timestamps & Highlights:00:00:00 - 00:01:11: The episode kicks off with introductions and a warm welcome to listeners, setting the stage for a deep dive into the theme of oversharing.Segment 1: Posting Personal/Oversharing (00:01:11 - 00:13:07): Judie's post-surgery story opens the discussion on the fine line between authentic sharing and oversharing. The hosts debate the impact of such personal posts on business pages and the varying reactions from different social media platforms.Segment 2: Authenticity vs. Oversharing (00:13:07 - 00:31:02): The conversation evolves into a nuanced debate about authenticity in social media portrayals. Insights from Jay's business vlogs and Sian's approach to selective sharing shed light on the complex dynamics of online authenticity.Advert: Azure Communications (00:23:06 - 00:23:37): A brief intermission featuring Azure Communications, with details on their services and a link for more information.Segment 3: Teach Me Something New (00:31:02 - 00:38:23): The hosts share valuable insights on social media features and strategies for curating a positive digital environment, highlighting the importance of conscious content consumption.Segment 4: Goals (00:38:23 - 00:50:05): The discussion shifts towards personal growth, with the hosts sharing their approaches to setting and achieving goals, including productivity tips and insights into balancing professional and personal life.00:50:05 - 00:50:20: The episode wraps up with a brief outro, summarizing the key takeaways and thanking listeners for their engagement.Episode Description:Throughout the episode Judie, Jen, Jay, and Sian navigate the episode's theme with personal stories, expert opinions, and a thoughtful examination of the impact of social media on our lives. From discussing the consequences of sharing too much information online to exploring strategies for maintaining authenticity in a curated digital world, this episode offers a rich tapestry of insights and reflections.Listeners are invited to reflect on their own social media practices and consider the delicate balance between sharing and oversharing. With practical advice on managing online presence and fostering genuine connections, "Oversharing" is an essential listen for anyone looking to navigate the complexities of social media with intention and authenticity.

In this episode of Unbranded, we delve into the realms of coaching, mentorship, and personal development, with a special focus on the positive, the problematic, and the potential within these industries. Join us as we navigate through varied experiences, frustrations, and learnings with our hosts.Episode Timestamps:[00:00:00 - 00:01:21] Introduction: We kick off the episode with a warm welcome and a brief overview of what's in store.[00:01:21 - 00:12:39] Segment 1 - Positive Experiences: Our discussion begins on a high note as we explore positive experiences in coaching and mentorship, highlighting the roles of counselors, mentors, and life coaches.[00:12:39 - 00:35:59] Segment 2 - Coaching Controversies: A candid conversation about what irks us in the coaching world, from the misuse of titles to the exploitation within the industry.[00:35:59 - 00:49:09] Segment 3 - Teach Me Something New: We explore innovative tools and concepts reshaping personal development, including AI in coaching and the resurgence of long-form content.Featured Highlights:Judie shares her journey from an addiction counselor to embracing online platforms like BetterHelp for broader outreach.Sian breaks down the differences between counselors, mentors, and life coaches, emphasizing the value of accessibility in mental health support.Jay discusses the impact of mentors in achieving work-life balance, inspired by Rich Webster's approach to working less.Jen touches on the importance of trustworthy advice in personal and professional growth.In-Depth Discussions:The Pitfalls of Coaching: We delve into the dark side of the coaching industry, from misleading marketing to the dangers of superficial support.Innovative Learning: From AI coaching apps like Rocky.ai to custom Chat GPT applications, we explore cutting-edge tools that are changing the way we learn and grow.Content Creation Insights: Tips on leveraging tools like CapCut for engaging content, plus a look at the return of long-form vlogging through examples like Logan Paul.Noteworthy Mentions:BetterHelp for accessible online counselingSian Horn and her insights on coaching versus mentoringMy Favorite Murder podcast for intriguing storytellingAzure Communications for our mid-episode advert breakRocky.ai, CapCut, and more for tech-savvy listeners looking to explore new tools and platforms.Closing Thoughts:Our episode wraps up with a reminder to always seek authenticity and actionable advice in the realm of personal development. If any discussions in this episode struck a chord, we encourage self-reflection and reaching out for genuine support.Don't forget to subscribe for more thought-provoking conversations and visit our website for links to all the resources mentioned in today's episode.

In this episode our hosts dive deep into the complexities and strategies of influencer marketing. This episode is packed with personal insights, professional experiences, and valuable advice for navigating the influencer marketing landscape.Ep 11 Show Notes:00:00:00 - 00:01:51 Introductions and Welcome: A warm introduction sets the stage for an engaging exploration of influencer marketing, outlining what listeners can expect from the episode.00:01:51 - 00:18:17 Segment 1: Highlight of the Week - Where Does Influencer Marketing Work Well?00:01:51 - 00:06:07: Jay discusses the impact of micro-influencers on businesses, using a donut shop as a case study, and shares his views on content creation.Jay's Instagram: https://www.instagram.com/iamjaywoodard/AD32 Agency: https://www.instagram.com/ad32agency/00:06:07 - 00:07:59: Judie talks about her approach as a micro-micro influencer and the importance of genuine endorsements.Camo: https://reincubate.com/camo/Passionfroot: https://www.passionfroot.me/The Vidacademy: https://www.instagram.com/thevidacademy00:07:59 - 00:10:55: Jen shares her learning curve and growth in influencer marketing, touching on engagement and strategy.00:10:55 - 00:18:17: Sian offers insights from both business and personal perspectives, discussing the role of influencer marketing in her ventures.Tesco: https://www.tesco.ie/Lululemon: https://www.eu.lululemon.com/en-lu/home00:18:17 - 00:38:27 Segment 2: What Pisses You Off?The discussion turns to frustrations within the influencer marketing industry, from misconceptions to the realities of content creation and collaboration00:38:27 - 00:49:12 Segment 3: Teach Me Something New00:38:27 - 00:41:06: Jay's tips on iPhone screen time management.00:41:06 - 00:43:14: Judie introduces Hootsuite Amplify for enhancing brand promotion.Hootsuite Amplify: https://www.hootsuite.com/products/amplify00:43:14 - 00:46:47: Jen discusses utilizing Data Fetcher and Airtable for Instagram analytics.Data Fetcher: https://datafetcher.com/Airtable: https://www.airtable.com/00:46:47 - 00:49:12: Sian talks about the strategy of de-influencing and leveraging staff for social media.Elite Pilates: https://elitepilates.ie/00:49:12 - 00:52:09 Segment 4: Goal for the Week Ahead - Tips & Advice on Influencers and Using Influencers00:52:09 - 00:52:39 Outro: The episode wraps up with final thoughts and details about the upcoming Social Sessions event by Azure, offering a discount code for listeners.Social Sessions Event Registration: https://www.eventbrite.ie/e/social-session-learn-connect-network-grow-tickets-793158607747?aff=oddtdtcreator (Discount code: Pod20)

Welcome to another episode of Unbranded! Dive deep into the world of traditional marketing with us as we explore its ever evolving role in today's digital landscape.[00:00:00:00 - 00:03:35:25] Introductions and WelcomeJoin our hosts as they introduce themselves and set the stage for an insightful conversation about traditional marketing.[00:03:35:25 - 00:11:53:06] Segment 1: Highlights[00:03:35:25 - 00:05:30:23] Sian discusses the synergy between traditional advertising and digital marketing, using Elite Pilates and The Club Women's Network as examples.Links: Elite Pilates, The Club Women's Network[00:05:30:23 - 00:07:06:29] Judie shares her unique approach to promoting events.[00:07:06:29 - 00:11:53:06] Jen from Azure talks about client priorities and the success of mail drops in marketing.[00:11:53:06 - 00:22:48:09] Segment 2: What Pisses You Off?[00:11:53:06] Jen Azure expresses frustration over misconceptions about mail drops.[00:12:22:28 - 00:16:39:26] A discussion on measuring the success of traditional marketing methods like mail drops, billboards, and digital signage.[00:16:39:26 - 00:22:01:29] Jen B highlights the educational gap between traditional and digital marketing.[00:22:01:29 - 00:22:48:09] Advert: Azure CommunicationsCheck out Azure Communications for innovative marketing solutions.Link: Azure Communications[00:22:48:09 - 00:35:54:18] Segment 3: Teach Me Something New[00:22:48:09 - 00:29:26:16] Insights on the effectiveness of PR companies, the use of AI in marketing, and podcast marketing strategies.Links: The Story Of, Magic Brush Tool, Catherine Casey - The Marketing Club, Predis, Everyone Hates Marketers, Passionfroot[00:29:26:16 - 00:35:54:18] Passionfroot's innovative approach to influencer marketing and pricing strategies.[00:35:54:18 - 00:43:21:01] Segment 4: Goals[00:35:54:18 - 00:41:39:29] The hosts and guests share their personal and professional goals, from reducing screen time to embracing life more fully.Link: Whoop[00:41:39:29 - 00:43:21:01] Upcoming Azure event announcement: Social Sessions on 8th Feb. Use promo code 'pod20' for discounts.Link: Social Session with Azure Communications[00:43:21:01 - 00:44:12:08] OutroWrapping up the episode with final thoughts and a goodbye from our hosts.

In Episode 9 of "Unbranded", we delve into the intricate world of personal and brand archetypes, examining their influence in both personal development and corporate settings. Join our hosts as they navigate through various segments, discussing everything from Myers-Briggs personality types to the practicalities of brand archetypes in well-known companies.Time Stamps & Segment Details:00:00:00 - 00:02:15: Introductions and Welcome00:02:15 - 00:05:53: Segment 1 - Personal ArchetypesDiscussion on Myers-Briggs personality types with personal insights from the hosts.00:05:53 - 00:17:41: Segment 2 - Personalities in Teams and Corporate EnvironmentsInsights into the use of personality tests in professional settings and their impacts.00:17:41 - 00:27:44: Segment 3 - Brand ArchetypesExploration of Carl Jung's 12 brand archetypes and their application in brands like Nike and Apple.Includes an advert for Azure Communications from 00:19:10 to 00:19:42.00:27:44 - 00:38:09: Segment 4 - Branding Guidelines, Government Tenders, and LogosA detailed discussion on brand guidelines, AI applications in business, and experiences with government tendering.Special Mentions:Myers-Briggs Personality Types (ENFP-A, ESFJ, INFJ) with links to 16personalities.comInsights Color Test and its implications in professional settings, available at insights.comThe book "Thinking Fast and Slow" - Amazon LinkCarl Jung's 12 Brand Archetypes - LinkedIn ArticleAzure Communications - azurecomm.ieVelocity Growth - velocitygrowth.comChat GPT - chat.openai.comUpcoming Social Session Event with Azure Communications - EventbriteClosing:00:38:09 - 00:38:20: Outro with a teaser for the next episode featuring a special guest from Azure Communications.Listen to this episode for an engaging and insightful discussion on how archetypes play a crucial role in our personal lives and corporate branding strategies.

Unbranded" Episode 8 dives deep into the dynamic world of business tools. From indispensable utilities to those that raise your stress levels, our hosts dissect a wide array of applications and services that are shaping today's business landscape. Don't miss our special segment on underrated tools that could be game-changers for your business.Episode Timestamps:00:00:00:00 - 00:01:25:00: Introductions and welcome.00:01:25:00 - 00:15:08:10: Segment 1: Tools you can't live without.Featuring discussions on Bloom.io, Voxer, Instagram, Milanote, and more.00:15:08:10 - 00:35:23:03: Segment 2: Apps that stress you out.Conversations on the frustrations of Meta Business Suite, Adobe, and other apps.00:25:07:19 - 00:33:53:25: Special Advert from Azure Communications.00:35:23:03 - 00:48:46:10: Segment 3: Underrated Tools.Discover hidden gems like Calendly, Arc, and WeTransfer.00:48:46:10 - 00:49:08:00: Outro.Tools and services mentioned in this weeks episode:Bloom.io - Invoicing, CRM, one-stop-shop for webpages.Voxer - Walkie-talkie messaging app.Instagram - Social media platform.Milanote - Tool for organizing creative projects into boards.Frame Set - Assumed to be a tool related to media or design.Chat GPT - AI-based content creation tool.Camo Studio - Turns your phone into a webcam.CapCut - Video editing software.Canva - Graphic design platform.Captions App - Tool for generating subtitles.Wix - Website builder.Google Workspace - Suite including Google Calendar, Drive, Sheets, etc.Spotify - Music streaming service.Superhuman - Email client with a focus on speed and efficiency.Apple Mail - Email client.Meta Business Suite - Business tool from Meta Platforms.Adobe - Various creative and productivity software.Final Cut Pro - Professional video editing software.DaVinci Resolve - Color grading and video editing software.Recut - Video editing tool.Wondershare Filmora - Video editing software.Vizard - AI-based video editing tool.Azure Communications - Communication services provider (advertised).TikTok - Short-form video platform.Reddit - Social news aggregation and discussion website.Google Tag Manager - Web tag management tool.Unbounce - Landing page platform.Notion - Organizational and note-taking app.Zapier - Online automation tool connecting various apps.If This Then That (IFTTT) - Web-based service to create chains of simple conditional statements.Bardeen - AI version of Zapier (automation tool).Calendly - Online appointment scheduling software.Arc - Web browser.Chrome - Google's web browser.Brave - Privacy-focused web browser.WeTransfer - File sharing service.Squarespace - Website building and hosting service.Creator Science - Website for creators (mentioned in context).Built With - Website profiling tool.Hunter - Chrome extension for finding email addresses.Product Hunt - Website that lets users share and discover new products.

Episode Overview:Join us in this insightful episode of "Unbranded" where our hosts - Jay, Judie, Sian, and Jen - dive deep into the evolving landscape of content marketing. The episode is packed with lively discussions, personal insights, and expert tips, making it a must-listen for marketing professionals and enthusiasts alike.Episode Insights:This episode offers a rare glimpse into the minds of marketing experts as they navigate the balance between engaging, concise content and in-depth, meaningful storytelling. The discussions reveal a consensus on the need for authenticity and strategic planning in content creation, regardless of format. The episode is an invaluable resource for those looking to stay ahead in the ever-changing world of digital marketing.Timestamps & Key Topics:00:00:00 - 00:02:26: The episode kicks off with a warm welcome and introductions from the hosts.00:02:26 - 00:18:49 (Segment 1): The panel discusses current trends in marketing, debating the merits of short-form versus long-form content. They explore if the industry is heading back towards more in-depth content after a saturation of short-form media.00:18:49 - 00:32:27 (Segment 2): The conversation shifts to notable marketing strategies that caught their attention, including innovative uses of short-form content, new hashtagging rules, and effective video marketing.00:32:27 - 00:43:11 (Segment 3): Jen presents her "Instant Honest Review," offering candid feedback on various marketing strategies, including the effectiveness of bullet-point videos and the importance of a strong opening hook.00:33:21 - 00:33:53: A brief interlude features an advert from Azure Communications.00:43:11 - 00:45:46 (Segment 4): The hosts share valuable tips for marketers, emphasizing the importance of planning, goal setting, and staying authentic in their content creation.00:45:46 - 00:45:57: The episode wraps up with a concise and engaging outro.Featured Links and Mentions:Editor Aoife (https://www.instagram.com/amagine_media/)3B1 (https://3b1.ie/)Charlies Bar (https://www.youtube.com/watch?v=OdmtQpxAnjM)Style Solutions (https://www.instagram.com/stylesolutions.ie/)Vicky Shilling (https://www.instagram.com/vicky.shilling/)Azure Communications (https://azurecomm.ie/)Jay's Instagram (https://www.instagram.com/iamjaywoodard/)Aleksandra Schmidt (https://www.instagram.com/aleksandraschmidt/)

Welcome to "Unbranded", Episode 6, titled "Roadblocks to Entrepreneurship". This episode delves into the challenges and frustrations entrepreneurs face, providing insights and personal experiences from our hosts.Timestamps:00:00:00 - 00:02:11: Introductions and welcoming remarks.00:02:11 - 00:22:17: Segment 1 - Highlights of the week, discussing overcoming imposter syndrome, managing personal time, and the varying responsibilities of running a business.00:22:17 - 00:35:49: Segment 2 - What pissed you off this week, covering the misconceptions of business ease and the constant hard work required.00:35:49 - 00:42:39: Segment 3 - Teach me something new, featuring discussions on trusting your gut, the power of surrounding yourself with people of different strengths, and valuing your own time.00:42:39 - 00:47:02: Segment 4 - Goal for the week ahead, where each host sets personal and professional objectives.00:47:02 - 00:47:32: Outro.Segment 1: Highlight of the WeekDiscussions range from dealing with imposter syndrome to the freedom and challenges of being your own boss. The hosts share personal anecdotes, like Jen's insights into opening a donut shop on a budget and the nuances of bootstrapping a business.Segment 2: What Pissed You Off This WeekThe hosts express frustrations about common misunderstandings in entrepreneurship, emphasizing the hard work behind seemingly easy successes and the importance of creativity in business ventures.Segment 3: Teach Me Something NewThe conversation turns introspective with topics like trusting one's intuition, the importance of diverse perspectives, and understanding personal strengths and limitations.Segment 4: Goal for the Week AheadThe hosts share their personal goals, ranging from reevaluating strategies to embracing growth and preparing for future challenges.Links/People Mentioned:Financial advice from Eoin McGee's podcast and insights from the book "The Psychology of Money".Join us as we explore the multifaceted journey of entrepreneurship through real-life experiences and practical advice.

Welcome to Episode 5 of Unbranded, the podcast where we dive into the unfiltered realities of business and personal growth. This week, we're all about money – making it, managing it, and the mindsets that drive our financial decisions. Join us as we unpack various aspects of money in our unique Money Edition.Episode Breakdown:00:00:00 - 00:02:10: Introductions and WelcomeEngage with our host introductions and a warm welcome to our listeners.00:02:10 - 00:18:20: Segment 1 - Highlight of the WeekJay: Celebrates hitting 6 figures with his agency.Sian: Discusses the importance of profits over gross income and her experience interviewing Chupi.Jen: Talks about raising capital in the US.Judie: Shares her journey of living within means and transitioning from employment to being a sole trader.General Discussion: The realities of starting a business, the unseen hard work, and dealing with VAT.00:18:20 - 00:38:16: Segment 2 - What Pissed You Off This WeekJen and Jay: The frustrations of unpaid invoices.Sian: The decline of cash usage and a discussion on a recent bank crash in America.Judie: The mental challenges around income streams.Group Discussion: On manifesting money, the balance of worry, and being proud of your business beginnings.00:38:16 - 00:50:36: Segment 3 - Teach Me Something NewJay: Tips on taxes and business management.Judie: Insights on pensions and tax offsets.Sian and Jay: The importance of a good accountant.Jen: Discusses forward-looking growth models and the difference between bookkeepers and accountants.00:50:36 - 00:54:42: Segment 4 - Goal for the Week AheadEach host shares their financial goals and personal aspirations for the upcoming week, including Jen's focus on 2024 planning and Judie's desire to balance life and work more effectively.00:54:42 - 00:55:08: OutroWrapping up with final thoughts and a goodbye until the next episode.

Join us in the fourth episode of 'Unbranded' as we delve into a mix of creative insights, personal challenges, and practical tips. This episode is a rollercoaster of emotions and knowledge, perfect for anyone passionate about creativity, personal growth, and the digital world.Episode Segments:Introductions and Welcome (00:00:00 - 00:01:33)Kick-off with a warm welcome and a sneak peek into what's in store.Highlight of the Week (00:01:33 - 00:14:08)Sian discusses Jay and Judie's advertisement shot on Sony FX6.Judie shares her experience of teaching video creation at a company.Jay talks about finishing his third draft for a film script.Jen celebrates surpassing six figures on Instagram.What Pissed You Off This Week (00:14:08 - 00:26:26)The team shares their frustrations, from health issues to professional setbacks like getting ghosted and dealing with scammers.Teach Me Something New (00:26:26 - 00:39:38)Judie enlightens us about Cinematic Mode and optimal settings.Jay's tip on using the iPhone as a microphone.Sian emphasizes the importance of being aware of one's surroundings.Jen discusses video metrics and the art of structuring a video.Goal for the Week Ahead (00:39:38 - 00:46:57)The hosts share their personal and professional goals, from going on a cruise to preparing for shoots, interviews, and YouTube strategies.Outro (00:46:57 - 00:47:14)Wrapping up with final thoughts and a teaser for the next episode.Featured Links and Mentions:Squadcast, Sony FX6, Adobe Podcast Enhance, Penny Productions, Take Nine Studio, AD32, Unbounce, Audiio, and more.Get ready for a blend of humour, insights, and real talk in this episode of 'Unbranded'. Whether you're looking for creative inspiration or just a good laugh, this episode has something for everyone. Tune in and join the conversation!

This week our hosts, Jen, Jay, Judie, and Sian, share their recent achievements and frustrations, providing listeners with a mix of inspiration, relatable challenges, and practical insights.Timestamps & Topics:00:00:00 - 00:01:25: The episode kicks off with warm introductions and a welcoming atmosphere.00:01:25 - 00:08:20: Highlight of the Week - Jen discusses her Instagram success and viral Production crate video, leading to an increase in brand deals and monetization. Judie talks about her experience with the MTU Film and Animation Society, emphasizing the simplicity and power of phone filming.00:08:20 - 00:28:54: What Pissed You Off This Week - The team vents about the overextension of Black Friday sales, the nuances of personal branding, and the challenges of facing rejection in professional outreach.00:28:54 - 00:37:21: Teach Me Something New - Jay introduces Audiio.com for music matching, while Jen shares insights on monetizing content through platforms like Substack and Instagram subscriptions.00:37:21 - 00:39:11: Goal for the Week Ahead - Each host sets a goal, ranging from maintaining a business/influencer style platform to preparing a content calendar for the upcoming quarter.Social Media & Links:MTU Film and Animation SocietyTeleprompter for Video AppFiLMiC ProThe Club Women's NetworkChampion GreenAudiioSubstackDive into this episode for a blend of humour, real-life experiences, and valuable takeaways as our hosts navigate the highs and lows of their professional and personal lives.

In this episode of Unbranded, our hosts Jay, Judie, Sian, and Jen dive into a whirlwind of topics, blending professional insights with personal anecdotes.[00:00:00] The episode kicks off with an intriguing hook that sets the tone for what's to come.[00:00:22] Meet the hosts, each bringing their unique perspective to the table.[00:00:54] A warm welcome and introduction to the episode's themes.[00:01:31] Segment 1: Highlight of the Week. Judie shares her experience with a yoga instructor from West Cork who has adeptly embraced digital platforms for yoga instruction.[00:03:27] Sian discusses the early success of the podcast and the positive feedback received.[00:04:24] Jen talks about her marketing campaigns, revealing the complexities behind major retail events like Black Friday and the subsequent holiday seasons.[00:05:40] The team debates consumer habits around Black Friday, advocating for more local and thoughtful purchasing.[00:07:25] Gear talk! The team discusses the Rodecaster, Thomann's, Remarkable, and DJI drones, fantasizing about a drone battle.[00:10:03] Jay shares his excitement about a classy food shoot and a new contract, while discussing the business side of creative work.[00:13:26] Time to change your mindset: The hosts discuss adjusting policies and practices for efficiency and client satisfaction.[00:16:17] Segment 2: What Pissed You Off This Week. From Black Friday woes to the chaos of holiday preparations, the hosts share their frustrations and laughter.[00:24:42] Segment 3: Teach Me Something New. The team shares insights on editing Instagram reels, the Stacher app, and the potential of custom ChatGPT for creative processes.[00:30:57] A discussion on Instagram verification and the importance of online presence.[00:32:19] Judie talks about YouTube podcasting and the technical side of content creation.[00:34:09] Segment 4: Goal for the Week Ahead. Each host sets personal and professional goals, ranging from health to business planning.[00:38:50] The episode wraps up with reflections and an invitation for listeners to join the conversation via email.Links & Resources Mentioned:Mary Breen's YouTube ChannelBarker PhotographicRodecasterThomannRemarkableDJISony FX6Take Nine Studio CorkStacher AppMilanoteChatGPT by OpenAIAdobe PremiereContact: unbrandedthepodcast@gmail.com

Welcome to the first episode of Unbranded! The podcast where Sian Horn, Judie Russell, Jay Woodard and Jen Bryan discuss all things business and marketing.Podcast Summary: The Untitled Podcast, Episode 11. Introduction and Welcome (00:00:00 - 00:01:31)Host IntroductionsWelcome to the Podcast2. Segment 1: Highlight of the Week (00:01:31 - 00:10:56)Jen discusses performance-based models for advertising.Sian shares tips on voice noting ideas.Jay highlights the importance of batch recording and setting up a dedicated space for it.Judie emphasizes speaking to a camera versus an audience.3. Segment 2: What Pissed You Off This Week (00:10:56 - 00:22:14)Jay expresses frustration over a client canceling last minute.Sian discusses the importance of good photos for branding.Jen criticizes ineffective advertising flows.Judie shares her experience of being ghosted by a company.Discussion on iPhone event and camera qualities.4. Segment 3: Teach Me Something New (00:22:14 - 00:36:52)Judie introduces FilmicPro app.Jay tests phone and camera, discusses Blackmagic app, DJI microphones, and Adobe podcast enhance.Sian advises simplifying tasks.Jen and Sian discuss mispronunciations in videos.Jen talks about ManyChat.com and LeadEnforce.com for automated responses and leads.Jay shares a tip about Instagram story backgrounds.5. Segment 4: Goal for the Week Ahead (00:36:52 - 00:48:57)Sian focuses on MTU assignments and Women in Business awards.Jen plans to take a break from Instagram.Jay discusses the 80/20 rule in life and work.Judie aims to send a newsletter for her course.Discussion on newsletter hosting and plugins.The hosts reflect on accountability and self-improvement.Book Recommendations: Rich Webster's "How to Work Less" and Cal Newport's "Deep Work".6. Outro (00:48:57 - 00:49:52)Final thoughts and conclusion of the episode.