The Campfire Circle

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The Campfire Circle Podcast empowers purpose-driven women to build a personal brand that drives change and raises revenue. We talk about getting a seat at the table but those who built it decide whoâ€™s allowed to sit, and how. Really, who wants to sit in a stuffy boardroom anyway? Letâ€™s reimagine the ultimate space of leadership as a Campfire Circle - where we share our vulnerable stories, build brave communities to huddle with for warmth, and where there is always room. Because we are the ones weâ€™ve been waiting for. Weâ€™ll touch on topics such as authentic storytelling, visibility, thought leadership, and the imposter phenomenon.

Tania Bhattacharyya

Dec 18, 2024 LATEST EPISODE
every other week NEW EPISODES
29m AVG DURATION
72 EPISODES
2 SEASONS

Ivy Insights

The Campfire Circle podcast, hosted by Tania, is a warm and welcoming addition to anyone's weekly routine. This podcast is filled with powerful insights that are sure to leave listeners feeling inspired and empowered. Tania's ability to articulate the essence of your brand is unmatched, and now she takes it one step further by offering transformative thinking in each episode. From discussing discount dialect versus luxury language to featuring conversations with change-makers, The Campfire Circle is an absolute must-listen for women ready to live out their fullest potentials.

One of the best aspects of The Campfire Circle podcast is Tania's communication style. She has a relatable and engaging way of speaking that draws listeners in and keeps them captivated throughout each episode. Her ability to distill complex concepts into easily digestible nuggets of wisdom is truly impressive. Additionally, the guests she brings onto the show offer valuable insights and practical advice that can be applied to various areas of life and business. It's like having a personal campfire circle where you can gather wisdom from brilliant minds.

While it's hard to find any major flaws in The Campfire Circle podcast, one potential downside could be its limited focus on women-centric topics. While this may not be an issue for the target audience, it could alienate male listeners who are also seeking inspiration and personal growth. However, considering the podcast's clear mission of empowering women entrepreneurs, this narrow focus can be seen as a strength rather than a weakness.

In conclusion, The Campfire Circle podcast is a powerhouse of inspiration and growth for women entrepreneurs looking to communicate their unique talents authentically. Tania's ability to challenge women to think bigger while providing tangible strategies for success makes this podcast an invaluable resource. With each episode offering profound insights and interviews with change-makers, The Campfire Circle leaves listeners hungry for more transformative thinking. Whether you're starting a business or simply seeking personal growth, this podcast deserves a spot in your weekly routine.

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Latest episodes from The Campfire Circle

S1E1: Turning Conversations into Cash with Quinn Conyers

Play Episode Listen Later Jan 12, 2022 33:47

In this episode of The Campfire Circle, Tania talks to Quinn Conyers, who transforms average events into EPIC experiences as an Energetic Emcee, Magnetic Moderator & Fantastic Facilitator for virtual, hybrid, or in-person events. Quinn broadcasts the brilliance in black women's voices in business by training them how to turn conversations into cash, so they can profit from public speaking, virtually and in person. Quinn believes public speaking is the number one marketing strategy every woman in business must master if she wants to be successful.Her goal is to empower women to maximize and monetize all speaking opportunities on behalf of their business, book, or brand, even if no one pays them an upfront speaker's fee. We love it!In today's episode:[04:06] Showing up online with confidence and energy[05:27] Discount dialect vs. luxury language[08:23] The one word to stop using TODAY in your business[11:08] Examples of luxury language[14:33] Rebranding the old elevator pitch into a verbal business card[18:32] Stepping into confidence - because you're someone's ticket to freedom![21:20] Quinn's mission and purpose that drives her forward[27:26] Quinn's favorite luxurious experienceDemystify Linkedin with TaniaThe people who can make your social impact vision come true are on LinkedIn. They've probably even connected with you already! Our LinkedIn VIP Day is a 1:1 intensive for purpose-driven women who are ready to take their place as the trusted, go-to voice in their niche. To become an approachable expert. To stand out as you stand up for your mission. Let's create your personal brand strategy for LinkedIn using our 5-Step Framework. Learn more at: lumosmarketing.co/linkedin-vip-dayResources from this episodeDownload Quinn's FREE Luxury Language List and learn how to give your business or brand message an instant makeover.Download Tania's FREE 14 LinkedIn Content Prompts: Build your personal brand and thought leadership, show up for your target audience and grow your know-like-trust factor with your professional audience. Connect with Quinn ConyersLinkedin: Quinn Conyers Instagram: @quinn.conyersWebsite: quinnconyers.com Connect with Tania BhattacharyyaLinkedin: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co

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S1E2: What Is A Hybrid Professional? With Sarabeth Berk

Play Episode Listen Later Jan 12, 2022 32:23

In this episode of The Campfire Circle, Tania talks to Sarabeth Berk, Creative Disruptor, Expert on Hybrid Professional Identity, Leader of Growth at Day One, Author of ‘More Than My Title,' and TEDx Speaker.As social impact leaders, we wear a WHOLE LOT of hats (which makes it hard to explain what we truly do!) In this episode, Sarabeth covers how you can discover your unique value and communicate your true professional identity as a hybrid professional. “A hybrid professional defies traditional job titles because they work at the intersections of disparate identities. Hybrids integrate their work identities together to create an entirely new identity. This becomes their truest professional identity.” Sarabeth's goal is to help people discover, articulate, and brand their hybridity. Being more than your job title helps maximize engagement, belonging, and of course - supercharging your personal brand! Everyone wins when we see each other for our full professional identity.In today's episode:[01:44] What is a hybrid professional? [06:18] Multiple professional identities and how to find the ones you truly are[09:30] How to fully describe who you are and what you do [11:40] The 4 questions to help you discover your professional identities[14:55] Sarabeth's framework to create your hybrid professional introduction or elevator pitch [16:26] Do you need a degree to validate your expertise?[21:25] Does the career ladder still exist? What does that look like now?[25:18] Robert Kegan's five orders of consciousness[27:30] How would the world change if everybody would lean into their hybrid identity?Demystify Linkedin with TaniaThe people who can make your social impact dreams come true are on LinkedIn. They've probably even connected with you already! Our LinkedIn VIP Day is a 1:1 intensive for purpose-driven women who are ready to take their place as the trusted, go-to voice in their niche. To become an approachable expert. To stand out as you stand up for your mission. Let's create your personal brand strategy for LinkedIn using our 5-Step Framework. Learn more at: lumosmarketing.co/linkedin-vip-dayResources from this episodeTo get the book More Than My Title or download Sarabeth's free resources, visit her shop at morethanmytitle.com/shopConnect with Sarahbeth BerkLinkedin: Sarabeth BerkInstagram: @morethanmytitleWebsite: sarabethberk.comConnect with Tania BhattacharyyaLinkedin: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co

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S1E3: Becoming More of Yourself with Rev. Adelia Sandoval

Play Episode Listen Later Jan 12, 2022 39:41

In this episode of The Campfire Circle, Tania talks to Rev. Adelia Sandoval, Spiritual Leader and Cultural Director for the Juaneño Band of Mission Indians. She is a Ceremonial Leader, Song Keeper, Wisdom Holder, Tribal Teacher, and Healer. As she learned the stories and ways from her teachers, she also learned she didn't have to “save the tribe” … she just had to become more of herself. Sharing our stories creates a ripple effect, and even if one person hears our story and does something different because of it, well, then we just changed the trajectory of the world. In a good way.In today's episode:[02:20] Becoming a Spiritual Leader (or Overseer) for the Juaneño Band of Mission Indians[10:33] What Rev. Adelia does as a Spiritual Leader/Overseer[12:28] Dealing with “Imposter Syndrome” as a leader[18:00] Our relationship with the Earth[23:50] Why land acknowledgements are so important[27:06] Looking back at what the village system was like, especially in Orange County, CA[32:10] How Native Americans used to manifest energy [34:49] What Rev. Adelia hopes future generations say about usDemystify Linkedin with TaniaThe people who can make your social impact dreams come true are on LinkedIn. They've probably even connected with you already! Our LinkedIn VIP Day is a 1:1 intensive for purpose-driven women who are ready to take their place as the trusted, go-to voice in their niche. To become an approachable expert. To stand out as you stand up for your mission. Let's create your personal brand strategy for LinkedIn using our 5-Step Framework. Learn more at: lumosmarketing.co/linkedin-vip-dayConnect with Tania BhattacharyyaLinkedin: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co

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S1E4: How Your Stories Can Become Your Strength With Andi Long

Play Episode Listen Later Jan 26, 2022 31:44

Andi Long is the founder of Bloom Foundation, a 501(c)(3) nonprofit that helps girls grow through challenges by providing an inclusive community and essential tools to build emotional resilience and bloom with confidence as leaders.Our stories can become our strength. When shared from the scar instead of the wound, our stories can position us as a seasoned guide ready to help others who now face the same challenges. “Keep in mind that everyone is on their own journey. You're not alone in this. Becoming whole is absolutely a process for the rest of your life. So give yourself time to bloom in your own unique way. There's no such thing as being a late bloomer, you bloom at your own time and pace.” - Andi In today's episode:[02:20] Cyberbullying and how that inspired Andi to found The Bloom Foundation[06:30] Using social media to create community and bring people together[08:30] How to safely and sustainably show up online[13:16] How brave storytelling can help changemakers create a deeper impact in their community [17:47] Tools to help heal your hurt inner child so you can show up and shine[22:18] An exercise: 10 reasons to love yourself today[25:34] The process of turning an idea into a nonprofit organizationResources from this episode:To learn more about Bloom Foundation, go to www.hellobloom.orgTo download your 14 free LinkedIn prompts, go to https://bit.ly/LinkedInLumos Connect with Andi Long:LinkedIn: Andi LongInstagram: @bloomfoundationWebsite: hellobloom.orgConnect with Tania Bhattacharyya:Linkedin: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co Demystify LinkedIn with TaniaThe people who can make your social impact dreams come true are on LinkedIn. They've probably even connected with you already! Our LinkedIn VIP Day is a 1:1 intensive for purpose-driven women who are ready to take their place as the trusted, go-to voice in their niche. To become an approachable expert. To stand out as you stand up for your mission. Let's create your personal brand strategy for LinkedIn using our 5-Step Framework. Learn more at: https://lumosmarketing.co/linkedin-vip-day

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S1E5: From Leader to Thought Leader with Denise Brosseau

Play Episode Listen Later Feb 9, 2022 37:01 Transcription Available

When I served as a nonprofit executive director, I read Denise Brousseau's book, ‘Ready To Be a Thought Leader?' It taught me everything I needed to know to step into thought leadership, and start creating a ripple effect in my community. In this episode, we come full circle! I am joined by Denise Brosseau, CEO, Keynote Speaker, Thought Leadership Strategist, Author, Executive Coach, and LinkedIn Learning Instructor.We discussed:[02:34] Why Denise became a thought leader on thought leadership[05:40] How to create your own influential platforms to attract the right investors [08:49] Why thought leadership can be challenging (hint: it's a marathon, not a sprint)[10:54] What's thought leadership vs. personal branding[13:20] How to not burnout while pursuing your big vision[22:30] Getting over the itty bitty shitty committee[27:31] Can there be more than one thought leader in an organization?[29:58] Thought leadership ideas for those who don't love writing[32:41] Denise's big vision for the worldAfter an early career in the technology industry, Denise co-founded the Forum for Women Entrepreneurs, the first trade association for women-led high-growth startups. She was also on the founding team for the first Venture Capital Conference for Women Entrepreneurs.Those experiences took her from leader to thought leader and set her trajectory for the work she does today, helping others on a similar journey. She is the author of the bestseller “Ready To Be a Thought Leader?” and her thought leadership course on LinkedIn has been viewed by over 250,000 people all around the world. Resources from this episode:Discover 10 ways to make a difference as a thought leader at Denise Brousseau's website: https://thoughtleadershiplab.com/ 14 LinkedIn Content Prompts: Build your personal brand and thought leadership, show up for your target audience, and grow your know-like-trust factor with your professional audience on LinkedIn. Connect with Denise Brosseau:LinkedIn: Denise BrosseauTwitter: @thoughtleadrlabWebsite: thoughtleadershiplab.com Connect with Tania Bhattacharyya:Linkedin: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co Demystify LinkedIn with TaniaThe people who can make your social impact dreams come true are on LinkedIn. They've probably even connected with you already! Our LinkedIn VIP Day is a 1:1 intensive for purpose-driven women who are ready to take their place as the trusted, go-to voice in their niche. To become an approachable expert. To stand out as you stand up for your mission. Let's create your personal brand strategy for LinkedIn using our 5-Step Framework. Learn more at: https://lumosmarketing.co/linkedin-vip-day

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E37: Dismantling Imposter Syndrome to Build New Thoughts

Play Episode Listen Later May 17, 2023 20:41

Imposter thoughts stop so many impactful entrepreneurs and executives from getting visible and building their thought leadership – especially on a platform like LinkedIn.But the most effective and long-lasting way to build trust and community as an expertise-based small business is to SHARE that expertise publicly, imperfectly, clearly, and proudly!In this solo episode, I outline Dr. Valerie Young's five flavors of imposter thoughts and how they specifically show up for mission-driven humans building their thought leadership brand. More importantly, I share actionable reframes you can practice to build new thoughts in the moment and serve your people in a deeper way.“Showing up with love and positive intention is enough, because the reader, the ideal client, the beloved human being I am trying to reach does not need me to be perfect, they need me to be ME. That's all I can give to them, and that is enough.”To read a full transcript of the episode, visit: LUMOS MARKETINGResources from this episode:Get on the Thought Leadership Clarity Course Waitlist - I'll send you the first episode for free on June 1. Catch up on these previous episodes of The Campfire Circle about imposter thoughts: Episode 8: Using Narrative Therapy to Reframe ‘Imposter Syndrome'Episode 17: Practicing Inclusion on Purpose with Ruchika TulshyanEpisode 25: Four Barriers to Visibility on LinkedIn (and How to Overcome them)Episode 32: Beat Imposter Thoughts and Content Blocks With a High Five FileCheck out Dr. Valerie Young's book The Secret Thoughts of Successful Women.Check out this article 'The Impostor Phenomenon' in International Journal of Behavioral Science by Jaruwan Sakulku and James AlexanderYou can find Marques Brownlee's tweet I mentioned about his very first video here.In this episode:[03:21] Dr. Valerie Young's 5 “types” of imposter syndrome [04:15] Overcoming perfectionism as a thought leader[08:59] You don't have to be a natural genius on LinkedIn[11:27] Expertise doesn't mean knowing everything[14:10] There's no “I” in thought leader (lol) [17:47] Is this about doing “enough” or being “enough”?Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co

E71: Sneak Peek into The Thought Leadership Clarity Course

Play Episode Listen Later Dec 18, 2024 21:01

December's a great time for new year business planning. But strategy and visioning are hard (or unhelpful) without deep clarity in your brand. That's why I'm sharing the first part of my Thought Leadership Clarity Course, an eight-part audio course with an accompanying 35-page guidebook. It includes a proven sequence of practices, exercises, and questions to hone in on your personal brand messaging – including your vision, origin story, and perspectives. Resources from this episode:Grab your free Episode 1 guidebook for the Thought Leadership Clarity Course here. And - use code WINTER50 for 50% off the full audio course - valid until December 31. Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.coProduced by Ideablossoms

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E70: Reflection Questions for Thoughtful Content

Play Episode Listen Later Dec 4, 2024 19:50

Reflection doesn't always come up as a key marketing skill (like writing, strategy, or knowing an algorithm.) BUT to get visible as a go-to voice in your field, you need to first pause, reflect on your experiences, and clarify your perspectives, In this podcast episode, I talk about how building a habit of reflection will support your thought leadership practice and share dozens of reflection questions for you – to make this executive visibility habit stick.What better time to reflect than year end?We discussed:[02:59] Reflection for thought leadership[05:29] Prompts to reflect on your experiences[07:32] How to turn reflections into compelling content[10:06] Creating a culture of reflection in your team[12:14] Prompts to foster a reflective culture[13:48] Practical tips to build a reflection habitTo read a full transcript of the episode, visit: LUMOS MARKETINGResources from this episode:Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Other Campfire Circle podcast episodes I recommend:Episode 53: 10 Copy Coaching Tips for Engaging LinkedIn ContentEpisode 40: Measure the Magic: Tracking Resonance Instead of ReachEpisode 36: Steal my LinkedIn Poll Strategy to Spark Convos and CommunityWant free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.coProduced by Ideablossoms

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E69: Executive Visibility for Introverts

Play Episode Listen Later Nov 20, 2024 20:05

Executive visibility… a lot of people tell me, “Tania, I'm just too introverted to put myself out there.” I really do get it. Being perceived and opening yourself up to potential judgment can be very scary. But when I think about what introversion really is: thriving from time spent alone or in 1:1 conversations where we feel seen and understood - executive visibility is a perfect fit for our tendencies.In this episode, I share ways to shift your mindset if introversion is a barrier to getting visible. I also share action steps to show up in a way that feels authentic to you.We discussed:[02:25] Executive visibility matters – and your introversion can actually help [04:46] Reframing how we think about visibility[09:10] Get clear on why you're getting visible[11:39] Build your brand in a way that feels good to you[17:53] Focus on resonance and celebrate every winTo read a full transcript of the episode, visit: LUMOS MARKETINGResources from this episode:Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarterOther Campfire Circle podcast episodes I recommend:Episode 68: 10 Strategic LinkedIn Use Cases for Social Impact CommunicatorsEpisode 40: Measure the Magic: Tracking Resonance Instead of ReachEpisode 20: Find your Niche by Serving Your Past Self with Joy MalekWant free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.coProduced by Ideablossoms

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E68: 10 Strategic LinkedIn Use Cases for Social Impact Communicators

Play Episode Listen Later Nov 6, 2024 19:47

Using LinkedIn is kind of like eating your vegetables. You know it's good for you and something you're “supposed” to do. But you're a social impact communicator. You're busy and you have a lot of options for ways to get your message out there. That means you have to be strategic about where you spend your time. In this episode, I share 10 ways you can strategically use LinkedIn as a social impact communicator. Hopefully, this will give you some ideas of not only what you should do when you get on LinkedIn to amplify your mission, but why you should do it.We discussed:[01:39] Finding the right board members and volunteers[04:43] Communicating with existing donors[06:55] Being seen and seeing others[10:01] Amplifying your executives as trusted thought leaders[12:39] Building team camaraderie and culture[14:31] Breaking down stigma[16:35] Attracting opportunities and amplifying your eventsTo read a full transcript of the episode, visit: LUMOS MARKETINGResources from this episode:Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Other Campfire Circle podcast episodes I recommend:Episode 65: Social Impact Storytelling: why, when, and whereEpisode 53: 10 Copy Coaching Tips for Engaging LinkedIn ContentPodcast Episode 38: How to Be Lazy on LinkedIn: Build Clarity, Content & CommunityWant free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.coProduced by Ideablossoms

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E67: What I Learned at the Communications Network Annual Conference

Play Episode Listen Later Oct 23, 2024 15:01

I just got back from the Communications Network Conference in Kansas City! I'm taking a page out of my own book (aka the previous episode) and sharing key takeaways and practical applications from what I learned – specifically for your thought leadership and executive visibility on LinkedIn. We discussed:[01:54] Tips for showing up confidently with your messaging [04:40] Storytelling as a defensive strategy[07:05] Tying back stories to what's actually important[09:46] Create a thoughtful digital footprint on LinkedIn[11:58] Post-election communication strategiesTo read a full transcript of the episode, visit: LUMOS MARKETINGResources from this episode:Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarterCheck out my webinar with CommsNet earlier this year: LinkedIn for Social Impact Communicators in 2024Session Speaker Information:Jonah BergerCenter for Public Interest Communications and the Council on FoundationsKate Tellers at The MothSree Sreenivasan, CEO of DigimentorsDemocracy FundNext year's conference is in Denver, Oct 15 - 17, 2025. Other Campfire Circle podcast episodes I recommend:Catch up with last episode: Episode 66: Using LinkedIn to create your conference networking strategyEpisode 53: 10 Copy Coaching Tips for Engaging LinkedIn ContentWant free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.coProduced by Ideablossoms

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E66: Conference Connections: LinkedIn Strategies Before, During, and After

Play Episode Listen Later Oct 9, 2024 18:16

We're in the thick of conference season. LinkedIn is a great tool to prepare for gatherings beforehand, build stronger connections during the event, and maintain relationships into the future. How do you maximize LinkedIn for conferences? The work starts before you arrive and continues after you leave. Let's talk about it. In this episode, we'll explore how to leverage LinkedIn to have a better conference experience, and to turn those brief conference encounters into ongoing relationships that can drive your mission forward.We discussed:[02:25] Leveraging LinkedIn before the conference[11:32] Maximizing your conference experience[14:39] Effective follow-up strategies after a conferenceTo read a full transcript of the episode, visit: LUMOS MARKETINGResources from this episode:Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarterOther Campfire Circle podcast episodes I recommend:Episode 1: Turning Conversations Into Cash with Quinn ConyersEpisode 47: LinkedIn's Algorithm … What you Should KnowEpisode 53: 10 Copy Coaching Tips for Engaging LinkedIn ContentWant free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.coProduced by Ideablossoms

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E65: Why, When, and Where of Storytelling for Social Impact Communications

Play Episode Listen Later Sep 25, 2024 19:24

Do you gravitate towards statistics over storytelling in your social impact communications? You're not alone – in a Stanford study, students were asked to prepare a 1 minute speech about crime. Students used an average of 3 statistics in their 1 minute speech, but only 1 in 10 students told a story. Just 10 minutes later, only 5% of people remembered the data shared. However, 63% of attendees remembered the stories. In this episode, we're going to explore the why, when, and where of using storytelling in your social impact communications to drive your mission forward. We discuss:[01:17] Why storytelling is important[06:28] When to use storytelling as an advocacy tool[11:03] The 3 stories to have and share as a changemaker[14:16] Where to share your stories to drive your mission forwardTo read a full transcript of the episode, visit: LUMOS MARKETINGResources from this episode:Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter To learn more about storytelling and the repeal of the 8th Amendment in Ireland, visit this article.Other Campfire Circle podcast episodes I recommend:Podcast Episode 4: How Your Stories Can Become Your StrengthPodcast Episode 7: Fostering Belonging Through Your StoryPodcast Episode 19: How to deepen your influence to drive changeWant free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.coProduced by Ideablossoms

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E64: BTS of writing, publishing, and promoting a book (in record time) with Dana Snyder

Play Episode Listen Later Sep 11, 2024 31:06

Publishing a book is such a credibility-builder. It opens new doors, builds trust with your ideal audience, and cements your thought leadership in your field. But it can be a LOT to take on in addition to your existing social impact work. Dana Snyder joined us by the campfire to share the behind the scenes of writing, publishing, and promoting her new book in record time (writing it in 4 weeks and publishing it in 4 months!) Dana's the founder of Positive Equation, a sought-after keynote speaker, host of the acclaimed global podcast “Missions to Movements”, and creator of the Monthly Giving Mastermind.“You definitely have a story in you listener, I bet. And it's really [about] making the time to write it and put it down.” - Dana SnyderWe discussed:[02:13] Dana's story behind monthly giving[06:23] Why Dana decided to take the leap and write a book[10:06] Her 4-week book writing process[14:01] Dana's decision to go with a hybrid publisher[20:42] All the incredible ways Dana is getting her book out there[29:12] Dana's dreamy vision of charitable livingTo read a full transcript of the episode, visit: LUMOS MARKETINGResources from this episode:Make sure to check out Dana Snyder's book The Monthly Giving Mastermind: A Framework to Build, Grow & Sustain Subscriptions for Good.You can learn more about Copper Books, Dana's hybrid publisher, at copperbooks.com.Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Other Campfire Circle podcast episodes I recommend:Podcast Episode 5: From Leader to Thought Leader with Denise BrosseauPodcast Episode 26: The Visibility Mindset for AAPI Leaders with Bernice Chao and Jessalin LamPodcast Episode 40: Measure the Magic: Tracking Resonance Instead of ReachConnect with Dana Snyder: Website: positiveequation.comLinkedIn: Dana SnyderInstagram: @positivequation Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.coProduced by Ideablossoms

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E63: Getting Visible as an AAPI Leader with Bernice Chao and Jessalin Lam

Play Episode Listen Later Aug 28, 2024 11:52

Welcome to our final episode of this special summer series of the Campfire Circle podcast. We're bringing back mini-moments from past episodes that are just as relevant today – if not more so.This episode is from a longer conversation with Bernice Chao and Jessalin Lam where we dive into the unique visibility challenges that AAPI leaders face. They share practical tips and stories about how they reframed cultural messages and norms to better advocate for themselves and secure new opportunities at work.To listen to the full episode, visit: LUMOS MARKETINGResources from this episode:Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarterGet your copy of Bernice and Jessalin's book The Visibility Mindset here.Other Campfire Circle podcast episodes I recommend:Episode 11: Celebrating Community over Competition with Ché Elizaga CastroEpisode 17: Practicing Inclusion on Purpose with Ruchika TulshyanEpisode 48: Negotiation for Impactful Softies with Nadia De AlaConnect with Bernice Chao: Website: bernicechao.comLinkedIn: Bernice ChaoConnect with Jesslin Lam: Website: joyofjessalin.comLinkedIn: Jessalin LamWant free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co

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E62: Nurturing Future Social Change Agents For Social Impact with Dr. Devona Stalnaker-Shofner

Play Episode Listen Later Aug 14, 2024 13:35

Welcome to this special summer series of the Campfire Circle podcast where we're bringing back mini-moments from past episodes that are just as relevant today – if not more so.This episode is from a longer conversation with Dr. Devona Stalnaker-Shofner, a professor and mental health counselor. We are diving into how we can nurture future social change agents and ground ourselves in our “why.” Finally, we talk about a new form of leadership that's rooted in purpose and values instead of power and control.This episode is over two years old, so there's some mention of dated news stories. What Devona shares, however, is timeless.To listen to the full episode, visit: LUMOS MARKETINGResources from this episode:Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarterOther Campfire Circle podcast episodes I recommend:Episode 3: Becoming More of YourselfEpisode 34: Be a Change Agent – from the We Are For Good PodcastEpisode 59: LinkedIn Sales Navigator for NonprofitsConnect with Devona Stalnaker-Shofner: Antioch University: Devona Stalnaker-ShofnerLinkedIn: Devona Stalnaker-Shofner Email: dstalnakershofner@antioch.eduWant free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co

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E61: A Mini-Masterclass on Brand Storytelling with Ché Elizaga Castro

Play Episode Listen Later Jul 31, 2024 12:43

Welcome back to this special summer series of the Campfire Circle podcast where we're bringing back mini-moments from past episodes that are just as relevant today – if not more so.This episode is from a longer conversation with Ché Elizaga Castro, a brand strategist and storyteller. We are diving into the power of story for change, especially our personal stories and the things we've grown through to become the guides we are today. We also talk about the evergreen, timeless power of brand storytelling (even when faced with rapid changes in marketing.) Algorithms are always changing but stories will always be relevant. To listen to the full episode, visit: LUMOS MARKETINGResources from this episode:Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarterOther Campfire Circle podcast episodes I recommend:Episode 4: How Your Stories Can Become Your StrengthEpisode 7: Fostering Belonging Through Your StoryEpisode 12: How Marketing can Change the World with Lola BakareConnect with Ché Elizaga Castro : LinkedIn: Ché Elizaga CastroWebsite: Come Alive Instagram: @comealive.coWant free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co

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E60: Driving Change in Your Social Impact Organization with Aila Malik

Play Episode Listen Later Jul 17, 2024 15:43

Welcome to this special summer series of the Campfire Circle podcast where we're bringing back mini-moments from past episodes that are just as relevant today – if not more so.This episode is from a longer conversation with my friend Aila Malik, a lawyer by schooling, nonprofit executive by trade, and change agent in many ways. We are diving into how our personal experiences shape our social change work at nonprofits and beyond. Aila also shares the framework she uses to drive change at the social impact organizations she consults with.If you're a nonprofit leader or part of a social impact executive team, this episode is especially for you.To listen to the full episode, visit: LUMOS MARKETINGResources from this episode:Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarterAila and Tania mention a couple of models and frameworks to help them guide and drive change. The first is William Miller and Stephen Rollnick's Motivational Interviewing, which you can read more about here. The second is Prochaska's Stages of Change Model and you can find more information about it here.Other Campfire Circle podcast episodes I recommend:Episode 12: How Marketing can Change the World with Lola BakareEpisode 17: Practicing Inclusion on Purpose with Ruchika TulshyanEpisode 34: Be a Change Agent – from the We Are For Good PodcastConnect with Aila Malik: LinkedIn: Aila MalikInstagram: @ailamalikauthorCompany Website: ventureleader.orgPersonal Website: ailamalik.com Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co

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E59: LinkedIn Sales Navigator for Nonprofits

Play Episode Listen Later Jun 26, 2024 29:02

Are you a nonprofit leader trying to build stronger relationships? Sales Navigator can help you do it. But if you're like me, you've probably tried the free trial and thought, “OK, what do I do?” This podcast episode covers 3 specific case uses in LinkedIn Sales Navigator for nonprofit leaders. It's a replay from a LinkedIn Live I did in partnership with Percent and LinkedIn for Nonprofits. If you're trying to build tailored, human-to-human relationships with potential funders, referral partners, and other supporters, listen in. Resources from this episode:Eligible nonprofits get 75% off Sales Navigator! Start your application process by clicking here. If you prefer to watch the replay of this live on LinkedIn, here's the link. Questions? Leave a comment! We discussed:[09:18] LinkedIn Sales Navigator: what is it? [10:56] Building a Relationship Map[14:16] Add your current “book of business” to Sales Navigator[19:03] Find new values-aligned partners with Sales NavigatorTo read a full transcript of the episode, visit: LUMOS MARKETINGOther Campfire Circle podcast episodes I recommend:Episode 53: 10 Copy Coaching Tips for Engaging LinkedIn ContentEpisode 40: Measure the Magic: Tracking Resonance Instead of ReachEpisode 19: How to deepen your influence to drive changeWant free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co

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E58: Growing Your Visibility on LinkedIn: A Case Study with Sophie Pyne, LCSW

Play Episode Listen Later May 22, 2024 37:55

Sophie Pyne is a nonprofit founder, private practice therapist, creator of the Ocean Healing & Therapy online group coaching program, and so many other things! Her lived experience is the silver thread that ties it all together. As Sophie became LinkedIn-curious to grow her visibility and business(es), she joined the LinkedIn Content Sprint. This podcast episode shares a case study of what can be possible when you consistently show up on the platform. From reconnecting with old colleagues who became donors …. to attracting students into her group coaching program … to spreading the word about surf therapy as an evidence-based practice – this episode covers so much goodness!! “What I really loved about the LinkedIn Sprint was it gave you this template journey of bringing people through something so they could understand how [your offer] would be helpful in their lives.” - Sophie PyneWe discussed:[02:48] Sophie's journey of long term recovery [11:06] LinkedIn vs. Instagram [16:35] LinkedIn for nonprofit mission growth [24:19] LinkedIn for growing your group coaching program[29:49] How ‘thought leadership' builds confidence [34:07] Sophie's dreamy vision for the future To read a full transcript of the episode, visit: LUMOS MARKETINGResources from this episode:FINAL LINKEDIN CONTENT SPRINTGet ready to join (THE FINAL) LinkedIn Content Sprint in June – doors open for registration on Tuesday, May 28th. Get on the waitlist here (there's only 15 spots available.)Other Campfire Circle podcast episodes I recommend:Episode 45: Thought Leadership on LinkedIn: A Case Study with Kel HaneyPodcast Episode 33: Breaking Down The Barriers Behind Batching LinkedIn ContentPodcast Episode 5: From Leader to Thought Leader (with Denise Brosseau) Connect with Sophie Pyne: Nonprofit: wavesofrecovery.org Website: sophiepyne.comLinkedIn: Sophie PyneInstagram: @oceangoddesstherapy Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co

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E57: What I'm Focusing On Next: Navigating the B2B marketplace, thought leadership efforts in and out of LinkedIn, and more!

Play Episode Listen Later Mar 20, 2024 16:51

It's Spring – everything around us is getting ready to blossom! This episode features some off the cuff thoughts that may be resonant for you in this season, as we leave winter behind. I talk about:[02:09] Creating an arm of my business for B2B organizations[05:16] Navigating the B2B marketplace as a consultant[06:48] Positioning yourself as a go-to voice in 2024[07:40] Thought leadership efforts both in and out of LinkedIn[08:54] Reflecting on the February LinkedIn Content Sprint[10:51] Moving into my new house, cherry blossoms, and magicTo read a full transcript of the episode, visit: LUMOS MARKETINGResources from this episode:Join the Waitlist for the last LinkedIn Content Sprint cohort in June 2024 here.Get the Firestarter Weekly Email: Join 1,500+ changemakers who read my Wednesday recap on what's working (or worth inquiring into) to build your thought leadership brand and social impact business on LinkedIn.Other Campfire Circle podcast episodes I recommend:Episode 29: Courageously Attract Your Champagne Clients with Mariah CozEpisode 33: Breaking Down The Barriers Behind Batching LinkedIn ContentEpisode 52: Grow Your Email List with LinkedIn with Jess CampbellConnect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co

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E56: Pisces Season Superpowers, featuring Zina Rodriguez, Kamilah Martin, Lyrik Fryer, and Dana Snyder

Play Episode Listen Later Mar 6, 2024 20:08

Whether you were actually born between February 19 and March 20 or not, those attracted to social impact work often resonate with Pisces traits like sensitivity, creativity, empathy, and compassion. What better time than Pisces season to dig into our deepest stories, feel our emotions, dream up big visions, and use all that empathetic energy as fuel to build trust and community? In this episode, I share how you can use Pisces superpowers as you build your brand and business as a changemaker. I also invited fellow Pisces sisters to join me by the campfire and share their insights. You'll hear Zina Rodriguez speak on empathy, Kamilah Martin speak on slow flows, Lyrik Fryer speak on emotion, and Dana Snyder speak on creativity.We discussed:[02:51] Pisces superpower of compassion [05:57] Pisces superpower of being artistic[08:59] Pisces superpower of intuition[12:49] Pisces superpowers of imagination and vision[14:57] Zina Rodriguez on empathy[16:39] Kamilah Martin on “slow flows”[17:23] Lyrik Fryer on emotion[19:05] Dana Snyder on creativityTo read a full transcript of the episode, visit: LUMOS MARKETINGOther Campfire Circle podcast episodes I recommend:Episode 49: Creating Compelling Offers Panel at Jordan Gill's Make Your Mark Live™ (featuring Lyrik Fryer's counterpart at WorkPlay Branding, Dr. Traci Szemkus)Episode 39: Are you cultivating your creativity? Here's how.Episode 24: Liberation, LinkedIn, and Leading through Change with Kamilah MartinEpisode 6: Reframing Thought Leadership as ‘Lived Leadership'Connect with Zina Rodriguez: LinkedIn: Zina Navarro-RodriguezWebsite: zndconsulting.com Instagram: @zina_advocate Connect with Kamilah Martin: LinkedIn: Kamilah MartinWebsite: katalystconsult.com Instagram: @katalystconsultConnect with Lyrik Fryer:LinkedIn: Lyrik FryerWebsite: workplaybranding.com Instagram: @workplaybrandingConnect with Dana Snyder:LinkedIn: Dana SnyderWebsite: positiveequation.com Podcast: Missions to MovementsConnect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co

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REPLAY - How to Leverage your Personal Brand and LinkedIn at Work with Cher Jones

Play Episode Listen Later Feb 21, 2024 36:05

Our personal brand is a powerful business tool to establish trust, credibility, and belonging in a world where face-to-face is not always an option. Cher Jones specializes in personal branding for the hybrid workplace, and she joined us on this episode of the Campfire Circle to tell us all about it! Her mission is teaching leaders who love their jobs and the companies they work for how to develop a strategic personal brand so they can take charge of their own success at work. Join us in The Campfire Circle as Cher walks us through the mindset of showing up online, leveraging social media for work, and achieving a socially active presence. “I need to let people know what I'm good at, so they can use me more in those situations where I can add the best value. But there's a lot of unpacking, rewiring, and giving yourself the language to feel good about … actually owning that [expertise].” - Cher JonesWe discussed:[02:20] What Cher grew through to become the guide she is today[10:15] How employees' personal brands build workplace culture and belonging[14:30] Handling mindset blocks about personal branding and visibility[17:51] Breaking cultural norms to build standout personal brands as women of color[22:26] How Cher produces her epic LinkedIn lives[27:23] How to practice going Live on LinkedIn[31:05] Cher's vision for the futureTo read a full transcript of the episode, visit: LUMOS MARKETINGResources from this episode:Get the Firestarter Weekly Email: Join 1,500+ changemakers who read my Wednesday recap on what's working (or worth inquiring into) to build your thought leadership brand and social impact business on LinkedIn.Other Campfire Circle podcast episodes I recommend:Episode 30: What makes LinkedIn the Best Place to Build your Brand and Business?Episode 24: Liberation, LinkedIn, and Leading through Change with Kamilah MartinEpisode 1: Turning Conversations Into Cash with Quinn ConyersConnect with Cher Jones:LinkedIn: Cher JonesInstagram: @itscherjonesWebsite: trainwithsociallyactive.comConnect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co

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REPLAY - From Leader to Thought Leader with Denise Brosseau

Play Episode Listen Later Feb 7, 2024 36:17

When I served as a nonprofit executive director, I read Denise Brosseau's book, ‘Ready To Be a Thought Leader?' It taught me everything I needed to know to step into thought leadership, and start creating a ripple effect in my community. In this episode, we come full circle! I am joined by Denise Brosseau, CEO, Keynote Speaker, Thought Leadership Strategist, Author, Executive Coach, and LinkedIn Learning Instructor.“Thought leadership is not just about being known. It's about being known for making a difference.” - Denise BrosseauWe discussed:[02:34] Why Denise became a thought leader on thought leadership[05:40] How to create your own influential platforms to attract the right investors [08:49] Why thought leadership can be challenging (hint: it's a marathon, not a sprint)[10:54] What's thought leadership vs. personal branding[13:20] How to not burnout while pursuing your big vision[22:30] Getting over the itty bitty shitty committee[27:31] Can there be more than one thought leader in an organization?[29:58] Thought leadership ideas for those who don't love writing[32:41] Denise's big vision for the worldTo read a full transcript of the episode, visit: LUMOS MARKETINGResources from this episode:Discover 10 ways to make a difference as a thought leader at Denise Brosseau's website: https://thoughtleadershiplab.com/Get the Firestarter Weekly Email: Join 1,500+ changemakers who read my Wednesday recap on what's working (or worth inquiring into) to build your thought leadership brand and social impact business on LinkedIn.Other Campfire Circle podcast episodes I recommend:Episode 50: Q&A: Thought Leadership on LinkedIn – Celebrating 50 Episodes!Episode 37: Dismantling Imposter Syndrome to Build New Thoughts as a Thought LeaderEpisode 14: Four Questions to Build your Thought Leadership BrandConnect with Denise Brosseau:LinkedIn: Denise BrosseauWebsite: thoughtleadershiplab.comConnect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co

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E53: 10 Copy Coaching Tips for Engaging LinkedIn Content

Play Episode Listen Later Jan 24, 2024 18:57

You want your LinkedIn content to build trust and community right? To make your ideal reader stop their scroll and start thinking differently about the issue you can help them with?In this episode, I'm sharing my top 10 tips on HOW to write more engaging, effective, and powerful LinkedIn content, which comes from copy coaching (yes I did the math) almost 1,000 posts inside my Content Sprints.We talk about:[02:57] What copy coaching actually is[03:39] How to be more YOU[09:45] How to be clear, concise, and digestible[12:22] How to keep your ideal reader in mind[16:33] How to be strategicTo read a full transcript of the episode, visit: LUMOS MARKETINGResources from this episode:If you want a supportive space to practice and operationalize these writing tips, consider joining the February LinkedIn Content Sprint while spots are available. You'll learn to batch a sequence of 24 strategic LinkedIn posts alongside a community of peers AND get my 1:1 copy coaching on posts you write. Grab one of the 20 spots here.Try the Hemingway Editor to help you identify what's in passive voice in your text so you can edit it up and make the switch to active voice.Check out this Loom video where I actually copy coach 5 real LinkedIn posts, so you can see what I mean in practice.Other Campfire Circle podcast episodes I recommend:Episode 45: Thought Leadership on LinkedIn: A Case Study with Kel HaneyEpisode 36: Steal my LinkedIn Poll Strategy to Spark Convos and CommunityEpisode 33: Breaking Down The Barriers Behind Batching LinkedIn ContentConnect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co

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E52: How to Grow your Email List with LinkedIn - Workshop Replay with Jess Campbell

Play Episode Listen Later Jan 10, 2024 68:58

You've probably heard how important it is to build your email list. But people's email addresses aren't just going to drop from the sky. They've got to come from somewhere and what better place than LinkedIn - the place where so many of your decision-makers are already hanging out? My dear friend and email marketing queen, Jess Campbell and I partnered on a workshop to share real strategies of what actually has worked for us when it comes to growing an email list of engaged subscribers with LinkedIn as a discovery platform. It was SO DANG GOOD I had to share a replay with you. Enjoy!We discussed:[09:32] Why focus on your email list and LinkedIn together[13:46] How to productize your email list [20:38] How to optimize your LinkedIn profile to promote your email list[31:37] The power of an enticing waitlist[37:32] Collaborations and LinkedIn Polls[44:18] Freebies and ways to share them on LinkedIn[56:26] Q&A SessionTo read a full transcript of the episode, visit: LUMOS MARKETINGResources:Subscribe to Jess's newsletter for nonprofit consultants. Get the Firestarter Weekly Email: Want my Wednesday recap on what's working (or worth inquiring into) for folks building a thought leadership brand on LinkedIn? Join my list! Other Campfire Circle podcast episodes I recommend:Episode 32: Beat imposter thoughts and content blocks with a High Five FileEpisode 36: Steal my LinkedIn Poll Strategy to Spark Convos and CommunityEpisode 40: Measure the Magic: Tracking Resonance Instead of ReachConnect with Jess Campbell: Website: outintheboons.meLinkedIn: Jess CampbellPodcast: Confessions With Jess and CindyInstagram: @outintheboons_Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co

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E51: Why We Are The Ones We've Been Waiting For (Thought Leadership Clarity Course - Episode 1)

Play Episode Listen Later Dec 6, 2023 21:18

I'm sharing the first episode from my Thought Leadership Clarity Course, an 8 part audio “Slow Study” and accompanying workbook full of questions, practices, and exercises designed to hone in on your personal vision, story, perspective, translating all of that onto LinkedIn, and then growing from there. This work is foundational because when you have deep clarity in your purpose, you'll never run out of stories to share, perfect-fit clients to serve, and aligned partnerships to build. With this episode, you'll gain momentum - both from an external marketing perspective and an internal healing perspective - to powerfully share your wisdom and become a go-to guide in your sector.We discussed:[02:42] Introducing the Thought Leadership Clarity Course[05:25] Dismantling the barriers around your visibility work[10:50] Honing in on the bigger problem that you solve for[12:56] How your thought leadership can create real change[16:00] An exercise to build relationship with your inner chaperoneResources from this episode:Click here to grab your accompanying Workbook for this first episode or buy the course. Use coupon code CLARITY40 - valid until December 31, 2023. Other Campfire Circle podcast episodes I recommend:Episode 17: Practicing Inclusion on Purpose with Ruchika TulshyanEpisode 25: Four Barriers to Visibility on LinkedIn (and How to Overcome them)Episode 37: Dismantling Imposter Syndrome to Build New Thoughts as a Thought LeaderConnect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co

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E50: Q&A: Thought Leadership on LinkedIn - Celebrating 50 Episodes!

Play Episode Listen Later Nov 22, 2023 33:23

We've hit the big 50! Episodes, that is. Thanks for sitting by the fire as we share stories, build community, and spark visionary ideas through thought leadership here on the podcast. In this special episode, I've answered 6 crowdsourced questions from the community. They're timestamped below, so tune in and enjoy! [01:15] Q1. How can I share interesting stories from a seemingly boring field? From Ashley Shuler, Digital Project Management Consultant[08:07] Q2. Is it OK to post outside of a strategic framework - about things that don't have to do with my consulting work? From Tracy Keys, Donor Retention Strategist for Animal Protection Nonprofits[13:03] Q3. What's the difference between sales, marketing, branding, and thought leadership and how do they work together? From Dulari Gandhi, Social Impact Communications Consultant[18:07] Q4. How do you think about the idea of hooks in content? From Lex Roman, Growth Marketing Experimentation Facilitator for Service-Based Businesses[21:48] Q5. What's a non-spammy or better way to improve engagement on LinkedIn that some of the things that we currently see? From Christina Tzavaras Edwards, Marketing and Business Coach for Nonprofits and Social Impact Entrepreneurs[28:06] Q6. How can I make showing up on LinkedIn a joyful experience? From Jennice Chewlin, Equitable Health and Wellness Training Facilitator for WorkplacesTo read a full transcript of the episode, visit: LUMOS MARKETINGResources from this episode:Join the waitlist for the February 2024 LinkedIn Content Sprint to batch a strategic sequence of thought leadership content, along with my copy coaching on everything you create. Check out my Thought Leadership Clarity Course. Because when you're in a deep relationship with your "why", you'll never run out of stories to share, perfect-fit clients to serve, or aligned partnerships to build.Other Campfire Circle podcast episodes I recommended:Episode 40: Measure the Magic: Tracking Resonance Instead of ReachEpisode 20: Find your Niche by Serving Your Past Self with Joy MalekEpisode 45: Thought Leadership on LinkedIn: A Case Study with Kel HaneyConnect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co

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E49: Creating Compelling Offers Panel at Jordan Gill's Make Your Mark Live™

Play Episode Listen Later Nov 8, 2023 52:22

I recently spoke on a panel “Creating Compelling Offers” at Jordan Gill's Make Your Mark Live™ in Dallas, TX alongside Traci Szemkus, Erin Perkins, and Kirsten Roldan with Ellen Yin, the host of the Top 100 entrepreneurial podcast Cubicle to CEO, as our moderator. Enjoy this replay of our conversation! BTW, no matter who you are in the world, you have an offer. It could be your course, group program, product, service, tickets to your nonprofit's fundraising event, or your keynote/signature talk. So, listen in to learn how you can make your offers as compelling as possible!We discussed:[05:31] How our values show up in our offers and client experiences[21:44] Navigating pushback from peers or your audience[28:46] Changes we made to our offers that made them more compelling[38:47] One underrated thing you can do to make your offers more compellingTo read a full transcript of the episode, visit: LUMOS MARKETINGResources from this episode:You can learn more about the Make Your Mark Live™ event and its host Jordan Gill at her page systemssavedme.com Other related Campfire Circle podcast episodes you may enjoy:Episode 35: Building Buzz: Pre-Launch Content Ideas from my Last LaunchEpisode 10: Owning Your Expertise with VIP Days with Jordan GillConnect with Ellen Yin:LinkedIn: Ellen YinPodcast: Cubicle to CEOWebsite: cubicletoceo.coConnect with Traci Szemkus:LinkedIn: Dr. Traci SzemkusInstagram: @workplaybrandingWebsite: workplaybranding.comConnect with Erin Perkins:LinkedIn: Erin PerkinsInstagram: @mabely_qWebsite: mabelyq.comConnect with Kirsten Roldan:LinkedIn: Kirsten RoldanInstagram: @kirstenroldanWebsite: kirstenroldan.comConnect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co

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E48: Negotiation for Impactful Softies with Nadia De Ala

Play Episode Listen Later Oct 25, 2023 41:26

As you get more visible as a thought leader or go-to guide, you're gonna attract increasingly complicated collaborations, invites onto larger paid stages, and opportunities to work with larger corporate clients. With that comes the need to advocate for yourself and secure what you deserve for the value you bring to the table. But that can be tough for impactful softies and sensitive sweeties, especially if you've haven't been taught how. Nadia De Ala is a leadership and negotiation coach for women of color, a self-advocacy advocate, and fully on a mission to close the intersectional pay and leadership gap. I can't think of anyone better to join us for this conversation! Nadia shares negotiation tips and strategies to harness your sensitive superpowers to get what you deserve at the negotiation table.“If no one taught you any differently, how would you actually know what's okay and what's not okay in the business world?” - Nadia De AlaWe discussed:[02:58] Just because you can doesn't mean you should[06:30] What makes it harder to advocate for ourselves[11:21] How to use your softie superpowers for negotiations[15:22] 3 negotiation scenarios thought leaders oftentimes face[30:50] Caring for yourself before, during, and after negotiations[37:05] Dreaming of a world where negotiation isn't necessaryTo read a full transcript of the episode, visit: LUMOS MARKETINGConnect with Nadia De Ala:Website: realyouleadership.comLinkedIn: Nadia De AlaInstagram: @nadiadealaResources from this episode:Get the Firestarter Weekly Email: Join 1000+ changemakers who read my Wednesday recap on what's working (or worth inquiring into) to build your thought leadership brand and social impact business.Other Campfire Circle podcast episodes you might like:Episode 37: Dismantling Imposter Syndrome to Build New Thoughts as a Thought LeaderEpisode 31: How to Legally Protect Your Brand with Casey Handy-Smith, Esq.Episode 17: Practicing Inclusion on Purpose with Ruchika TulshyanEpisode 10: Owning Your Expertise with VIP Days with Jordan GillConnect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.coConnect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co

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E47: LinkedIn's Algorithm… What You Should Know

Play Episode Listen Later Oct 11, 2023 19:13

I'm often asked about the LinkedIn algorithm and totally understand why. We want to make sure we're doing LinkedIn “right”. We want to squeeze all the juice out of LinkedIn and make the algorithm work in our favor. So, I'm sharing the answers to the FAQ's … because I'm about giving the people what they want!! AND …. the algorithm doesn't actually matter. Getting LinkedIn ‘perfect' is not required or even helpful. Dig in to find out why. We discussed:[00:40] The biggest LinkedIn algorithm secret[02:48] When should I post on LinkedIn?[08:19] Where should I link out in my post? [14:39] Should I tag people in my LinkedIn post? To read a full transcript of the episode, visit: LUMOS MARKETINGResources from this episode:Check out Episode 40: Measure the Magic: Tracking Resonance Instead of Reach to dive deeper into why reach isn't the best metric to gauge if your efforts are working or not, and what to use instead.Access Richard van der Blom's LinkedIn algorithm report for more detailed nuggets about how the LinkedIn algorithm behaves.Other Campfire Circle podcast episodes about LinkedIn:Episode 41: Let's Update our LinkedIn Profiles, Bestie! Episode 38: How to be Lazy on LinkedInEpisode 36: Steal my LinkedIn Poll Strategy to Spark Convos and CommunityConnect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co

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REPLAY - Breaking Down Barriers Behind Batching LinkedIn Content

Play Episode Listen Later Sep 27, 2023 21:09

If trying to publish your perspective on LinkedIn between Zoom calls, Slack pings, and Outlook dings isn't working for you, then batching content for LinkedIn might! I know, batching content can feel impossible when it's hard enough to write even one post! But in this podcast episode, I provide real examples of how you can overcome 4 common barriers to easefully stay visible and attract the opportunities meant for you. Plus, I share about our LinkedIn Content Sprint! Click here to learn more. Registration closes Thursday, Sep 28 (or when it sells out!) “Start thinking of your LinkedIn as a lighthouse. Content is the fuel that keeps the light on, so the ships (or rather the people) can actually find you and moor safely into the solution that you provide.” - Tania BhattacharyyaIn this episode:[03:53] Barrier #4 - “My creative process keeps me from batching.”[09:07] Barrier #3 - “My content may not stay relevant if I batch”[13:21] Barrier #2 - “Writer's block and not knowing what to say”[17:10] Barrier #1 - “It's hard to find dedicated time”Other resources and links: LinkedIn Content Sprint - learn more and register by Sep 28Connect with Tania on LinkedInVisit the Lumos Marketing websiteJoin the LinkedIn Content Sprint to create 6 months of strategic, timeless, and re-purposable thought leadership posts that build trust and attract inbound opportunities. Enrollment closes Sep 28 (or when all 20 spots are claimed - whichever comes first!)https://lumosmarketing.co/linkedin-content-sprintConnect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co

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E45: Thought Leadership on LinkedIn: A Case Study with Kel Haney

Play Episode Listen Later Sep 13, 2023 37:54

Kel Haney joins us to share a case study of what can be possible for your impactful business when you build a strong personal brand as a go-to guide on LinkedIn.Kel's an outbound fundraising expert who's all about “Taking the Ick out of The Ask.” While she's fundraised for decades, she's begun sharing her stories and insights as a thought leader this year - while also growing her nonprofit coaching and consulting business. If growing YOUR visibility & influence is a priority, I want you to bookmark this episode for any time you need a reminder that thought leadership works. Plus, you'll hear a behind-the-scenes look at HOW it works. To read a full transcript of the episode, visit: LUMOS MARKETING LinkedIn Content Sprint If you're listening in real time, get ready to join October's LinkedIn content sprint - doors open for registration on Tuesday, Sep 19. There'll be 20 spots available and I anticipate it will sell out, so check out the info + get on the waitlist here. This Sprint supports impactful small business owners in easefully writing 6 months worth of strategic, timeless, and repurposable LinkedIn posts designed to attract inbound opportunities. And, you'll get my 1:1 copy coaching on everything you write (which is why spots are so limited!) Resources from this episode:Get your copy of Kel's juicy FREE “8 Phrases NOT to use in your Fundraising” guide here.Connect with Kel Haney: LinkedIn: Kel HaneyWebsite: kelhaney.comDonorly: donorly.comConnect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co

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E44: Where do good LinkedIn content ideas come from?

Play Episode Listen Later Aug 30, 2023 19:02

Good LinkedIn content is action-oriented. It gets people on the same page to move forward in alignment with your shared vision. So, where do we get these great ideas for LinkedIn content … that builds trust, provides value, helps people grow, and sparks conversations? Join me for this solo episode as I share some ideas to inspire your next LinkedIn post as you grow your visibility and influence as a business owner. To read a full transcript of the episode, visit: LUMOS MARKETINGResources from this episode:Join the waitlist for October's LinkedIn Content Sprint. You'll create 6 months of evergreen LinkedIn content that nurtures your LinkedIn followers into fans and creates inbound opportunities for your impactful small business. Space is limited to 20 humans - and doors open on Sept. 19! Learn more about Rebecca F. Kuang's book: Yellowface here.Check out answerthepublic.com. Catch up with these previous episodes for a deeper dive into LinkedIn content ideas and stay consistent: Episode 33: Breaking Down The Barriers Behind Batching LinkedIn ContentEpisode 39: Are you cultivating your creativity? Here's how.The Audio Course:Click here to get your first episode of the Thought Leadership Clarity Course, for free!Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co

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REPLAY - Practicing Inclusion on Purpose with Ruchika Tulshyan

Play Episode Listen Later Aug 16, 2023 49:41

I am a huge Ruchika Tulshyan fangirl. You'll learn why as you listen to this replay of our conversation from last year! Since then, Ruchika has operationalized a new way to highlight the voices of historically underrecognized folks with her #AmplifyJuly campaign. As she shared, if you have a platform and influence, you have a responsibility to use your privilege in a tangible, actionable way to amplify the voices of others.If you are building your influence and thought leadership, how could you take a page out of Ruchika's book and turn over the mic? We touch upon this in our conversation from last year, as well as recognizing systems of oppression as the cause of imposter syndrome, reframing mindset barriers around leadership and visibility, and how to make inclusion a daily practice in your life.In this episode:[03:37] Ruchika's story of becoming a guide in inclusion[14:15] Recognizing systems of oppression as the cause of imposter syndrome[20:54] Supporting women of color entrepreneurs and executives [22:49] Reframing mindset barriers around leadership and visibility [35:30] How to make inclusion a daily practice in your life [42:40] Ruchika's big dreamy vision of the futureTo read a full transcript of the episode, visit: LUMOS MARKETINGResources from this episode:Discover more about Ruchika's Amplify July Campaign here.Read Ruchika Tulshyan and Jodi-Ann Burey's paradigm-shifting Harvard Business Review article: Stop Telling Women They Have Imposter Syndrome. It has been translated into multiple languages and is one of HBR's top 100 most read articles in history.Don't forget to also check out Jodi-Ann Burey's TED Talk on The myth of bringing your full, authentic self to work.Watch the TED Talk Ruchika says everyone should watch: Chimamanda Ngozi Adichie's The danger of a single story.Get the Firestarter Weekly Email: Join 1000+ changemakers who read my Wednesday recap on what's working (or worth inquiring into) to build your thought leadership brand and social impact business.Connect with Ruchika Tulshyan: LinkedIn: Ruchika TulshyanInstagram: @rtulshyanWebsite: rtulshyan.comThe Audio Course:Click here to get your first episode of the Thought Leadership Clarity Course, for free!Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co

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REPLAY - Turning Conversations into Cash with Quinn Conyers

Play Episode Listen Later Aug 2, 2023 33:47

The language we use about ourselves and our story matters! In some ways, it creates our own reality … and the reality with which others see us through.That's why I knew I had to kick off The Campfire Circle podcast with the one and only Quinn Conyers - this is a replay of the very first episode. When you listen to this episode, you'll get why too! You'll love Quinn's take on discount dialect versus luxury language, and pick up a few pointers to clarify your own messaging as an impactful business owner.We discussed:[04:06] Showing up online with confidence and energy[05:27] Discount dialect vs. luxury language[08:23] The one word to stop using TODAY in your business[11:08] Examples of luxury language[14:33] Rebranding the old elevator pitch into a verbal business card[18:32] Stepping into confidence - because you're someone's ticket to freedom[21:20] Quinn's mission and purpose that drives her forwardTo read a full transcript of the episode, visit: LUMOS MARKETINGResources from this episode:Download Quinn's FREE Luxury Language List and learn how to give your business or brand message an instant makeover.Get the Firestarter Weekly Email: Join 1000+ changemakers who read my Wednesday recap on what's working (or worth inquiring into) to build your thought leadership brand and social impact business.Download the first audio chapter of my Thought Leadership Clarity Course, for free. Because when you're in a deep relationship with your "why", you'll never run out of stories to share, perfect-fit clients to serve, or aligned partnerships to build.Connect with Quinn Conyers: Linkedin: Quinn Conyers Instagram: @quinn.conyersWebsite: quinnconyers.comThe Audio Course:Click here to get your first episode of the Thought Leadership Clarity Course, for free!Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co

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E41: Let's update our LinkedIn profiles, bestie!

Play Episode Listen Later Jul 19, 2023 19:28

Your LinkedIn profile is a living, breathing landing page for your business and thought leadership brand – which changes and evolves over time! Join me for an over-the-shoulder listen as I update my own LinkedIn profile and share exactly what I'm doing. Take inspiration to optimize your own profile and stand out as you stand up for your mission and small business. In this episode:[02:56] The #1 problem I see with LinkedIn profiles[03:42] Updating your cover banner[07:40] Specific language that speaks to your audience [09:53] Updating LinkedIn's Featured Section[12:53] Share your story in your About Section [15:58] Get powerful social proof with your RecommendationsTo read a full transcript of the episode, visit: LUMOS MARKETINGResources from this episode:Get the Firestarter Weekly Email: Join 1000+ changemakers who read my Wednesday recap on what's working (or worth inquiring into) to build your thought leadership brand and social impact business.If you want to dive deeper, I share step-by-step details on updating your LinkedIn profile in my Thought Leadership Clarity Course. Get your first chapter for free!The Audio Course:Click here to get your first episode of the Thought Leadership Clarity Course, for free!Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co

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E40: Measure the Magic: Tracking Resonance Instead of Reach

Play Episode Listen Later Jul 5, 2023 20:41

Resonance > reach. And, quality is more important than quantity - which is easier said than embodied. This is where we have to unlearn the deep, entrenched inclination towards MORE. Towards always scaling, producing the biggest results, or having access to the most eyeballs and earholes. None of that is actually necessary (and it may not even be helpful to your goals.) This episode is about “measuring the magic” when it comes to thought leadership and visibility efforts. I'll share what makes content resonate with your audience and some clues on how we can find the signals of resonance on LinkedIn and through email marketing.To read a full transcript of the episode, visit: LUMOS MARKETINGResources from this episode:I am joining forces with Jess Campbell (email marketing queen for nonprofits and social impact consultants) for a FREE live workshop about “Growing your Email List from LinkedIn” - snag your spot here.Want deeper clarity in your thought leadership messaging? Check out the first chapter of the Thought Leadership Clarity Course for free! Catch up on Episode 29: Courageously Attract Your Champagne Clients with Mariah Coz to better understand the Champagne Client concept.Get my High Five File Notion template here.In this episode:[05:10] How do you know if your content resonates?[07:31] The role of storytelling[10:05] Building and tracking resonance on LinkedIn[15:32] Building and tracking resonance through email[19:00] Why quantity isn't the true goal The Audio Course:Click here to get your first episode of the Thought Leadership Clarity Course, for free!Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co

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E39: Are you cultivating your creativity? Here's how.

Play Episode Listen Later Jun 21, 2023 20:45

Creativity is a skill that builds our influence, recognition, and changemaking capacity, and it's not just for the reasons you might think. Without creativity, we can't imagine our way out of the status quo. It's our ability to dream up a new kind of future that will spark the just transition that we're working towards.If you work on a problem you are deeply passionate about, it's your creativity along with the recognition you're building as a thought leader that can spark the ripple effect you're after. In this episode, I talk about how to work out your ‘creativity muscle' and keep it strong for your changemaking work as a coach, consultant, service provider, or nonprofit leader. To read a full transcript of the episode, visit: LUMOS MARKETINGResources from this episode:Click here to get your first episode of the Thought Leadership Clarity Course, for free. Check out Julia Cameron's book The Artist's Way: A Spiritual Path to Higher Creativity.You can find the YouTube video explaining How an Episode of Succession is written here.I mentioned three LinkedIn posts arising from “an artist date” or just getting inspiration from nature. You can check out this post inspired by my dog Gary, this post inspired by a botanical garden, or this post inspired by a helicopter ride. In this episode:[02:43] Nurturing your inner artist by embracing play[07:38] Fostering creativity by falling in love with failure[11:52] Compelling storytelling in pre-launch content[15:30] Creativity in shared insights and community connections[18:07] How deadlines can inspire creativity and consistencyThe Audio Course:Click here to get your first episode of the Thought Leadership Clarity Course, for free!Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co

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E38: How to Be Lazy on LinkedIn: Build Clarity, Content & Community

Play Episode Listen Later May 31, 2023 19:54

I've recently been invited to some awesome spaces to talk about being “Lazy on LinkedIn” – or spending one intentional hour a week on LinkedIn to move the needle in your business. I love talking about this and it seems to resonate so in today's episode, I'm sharing my 3-part framework that makes being Lazy on LinkedIn possible. So, how do we show up as go-to consultants, coaches, or service providers on LinkedIn in a “lazy” (or let's say life-first) way? Tune in to find out, including specific checkpoints to see where you could grow! To read a full transcript of the episode, visit: LUMOS MARKETINGResources from this episode:Click here to get your first episode of the Thought Leadership Clarity Course, for free!Episode 30: What makes LinkedIn the Best Place to Build your Brand and BusinessEpisode 36: Steal my LinkedIn Poll Strategy to Spark Convos and Community. In this episode:[05:40] Why I believe Linkedin is the best place to build your brand and business[06:23] Getting clarity on your niche, message, and mission to establish an influential presence on LinkedIn[11:10] Producing captivating content that leaves a lasting impression[13:50] Questions you can ask yourself to ensure your content is clear and impactful[15:40] Ideas to cultivate an engaged community on Linkedin – your own Campfire Circle[17:40] The power of consistency if you want to be lazy on LinkedinConnect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co

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E37: Dismantling Imposter Syndrome to Build New Thoughts

Play Episode Listen Later May 17, 2023 20:41

E36: Steal my LinkedIn Poll Strategy to Spark Convos and Community

Play Episode Listen Later May 3, 2023 17:49

Do you want to turn your audience into a COMMUNITY? When people feel like they're doing all the right things on LinkedIn but not getting traction, they're usually not tapping into the power and potential of community building. After all, the currency of LinkedIn is relationships. Listen in to steal my LinkedIn polls strategy and start engaging in conversations with the people who raise their hand! “Showing up as a thought leader means you're attracting the type of people you want to attract. But once your content has attracted them into your world, building community is the next step.” - Tania BhattacharyyaResources from this episode:You can find the LinkedIn poll I used in my pre-launch content here.You can find the poll about which fruit your Asian parents cut for you (IYKYK) here.Catch up with The Campfire Circle Podcast Episode 35: Building Buzz: Pre-Launch Content Ideas from my Last Launch to learn what else went into making this launch possible.The Campfire Circle Podcast Episode 31: How to Legally Protect Your Brand with Casey Handy-Smith, Esq.The Campfire Circle Podcast Episode 33: Breaking Down The Barriers Behind Batching LinkedIn ContentIn this episode, we discussed:[01:45] The 3C-Framework for building thought leadership[04:02] Building relationships for sustainable business growth[07:33] The power of LinkedIn polls as pre-launch content[15:47] Creative and fun ways to use polls for community buildingTo read a full transcript of the episode, visit: LUMOS MARKETINGConnect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co

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E35: Building Buzz: Pre-Launch Content Ideas from my Last Launch

Play Episode Listen Later Apr 19, 2023 15:40

I recently launched my LinkedIn Content Sprint, where I bring folks through a process to easefully batch six months of thought leadership content for LinkedIn.This launch actually felt easeful and dare I say – fun? What was different? I dedicated the time and space to share strategic pre-launch content. This solo episode shares actionable insights on what you can do on LinkedIn to prep your audience for your new service, program, or initiative (and have a successful launch!) "You are painting a picture. You're creating the conditions to inspire the folks you want to serve into believing and knowing they can achieve the vision that you desire for them."Resources from this episode:#SundaySocialImpactStoriesNotion High Five File templateLoom video on repurposing old podcast episodes into LinkedIn articlesMy fave piece of LinkedIn pre-launch contentGet on the waitlist for the next LinkedIn Content SprintWe discussed:[03:33] A successful launch is about the numbers[05:03] Regularly sharing case studies and testimonials[08:18] Move the right people from LinkedIn into your email list[11:29] Focus on the transformation in your pre-launch content To read a full transcript of the episode, visit: LUMOS MARKETINGGrab my free LinkedIn prompts to build your thought leadership brand. Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co

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E34: Be a Change Agent (from the We Are For Good Podcast)

Play Episode Listen Later Apr 5, 2023 37:28

Being a change agent is never going out of style. Today, I'm sharing one of my own guest interviews. It's with some of my favorite peeps: Jon, Becky, and Julie (aka the We Are For Good team) as part of their series ‘9 Nonprofit Trends That Matter in 2023.' If you don't yet know about the We Are For Good podcast, they are THE podcast for changemakers with nearly 400,000 downloads and an infinite, unmeasurable amount of warm fuzzy feels, aha moments, and serious inspiration. “The reality is, friends, everybody can be a changemaker, and you don't have to have the microphone and the Nobel prize to be able to do it.” - Becky EndicottWe discussed:[06:40] 8 pro tips to get started on your journey as a change agent[12:08] The importance of our relationship with change[16:24] What goes into the practice of being a change maker[23:44] Fears and challenges of stepping into change [26:33] Practical advice for becoming a change agent[28:52] Tapping into your own story can be your superpowerTo read a full transcript of the episode, visit: LUMOS MARKETINGResources from this episode:14 LinkedIn Content Prompts: Build your personal brand and thought leadership, show up for your target audience and grow your know-like-trust factor with your professional audience on LinkedIn. I mentioned putting Becky's introduction in my High Five File, where I keep track of client testimonials, positive speaker feedback, and DM's to boost my confidence and my content. If you want to have one of your own, download your free High Five File Notion template here.Find out all about Octavia E. Butler's Parable of the Sower and Parable of the Talents here.We Are For Good Podcast: LinkedIn: We Are For GoodInstagram: @weareforgoodWebsite: weareforgood.comConnect with Becky Endicott: LinkedIn: Becky Endicott, CFREInstagram: @beckyforgoodConnect with Jonathan McCoy: LinkedIn: Jon McCoy, CFREInstagram: @jonforgoodConnect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co

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E33: Breaking Down The Barriers Behind Batching LinkedIn Content

Play Episode Listen Later Mar 22, 2023 20:43

If trying to publish your perspective on LinkedIn between Zoom calls, Slack pings, and Outlook dings isn't working for you, then batching content for LinkedIn may. I did a LinkedIn poll to find out what keeps social impact leaders from batching thought leadership content. In this episode, I provide real examples of how you can overcome those barriers to easefully stay visible and attract the opportunities meant for you. Plus, I share about our LinkedIn Content Sprint! Click here to learn more. Registration closes March 30. “Start thinking of your LinkedIn as a lighthouse. Content is the fuel that keeps the light on, so the ships (or rather the people) can actually find you and moor safely into the solution that you provide.” - Tania BhattacharyyaIn this episode:[03:53] Barrier #4 - “My creative process keeps me from batching.”[09:07] Barrier #3 - “My content may not stay relevant if I batch”[13:21] Barrier #2 - “Writer's block and not knowing what to say”[17:10] Barrier #1 - “It's hard to find dedicated time”To read a full transcript of the episode, visit: LUMOS MARKETINGOther resources and links: LinkedIn Content Sprint - learn more and register by March 30Connect with Tania on LinkedInVisit the Lumos Marketing websiteConnect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co

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E32: Beat Imposter Thoughts and Content Blocks With a High Five File

Play Episode Listen Later Mar 8, 2023 18:44

Imposter thoughts are natural. Human psychology sets us up to think about past negative experiences more than the kudos, compliments, and high fives flowing our way. We internalize those negative experiences into stories that we continue to tell ourselves - making it tough to show up as an embodied leader and guide.My favorite tool to beat imposter thoughts (AND content blocks) is the High Five file. Keeping track of client testimonials, positive speaker feedback, and DM's about your impactful content helps you show up and share content from the perspective of the leader you're trying to embody. It's also a source of inspiration for thought leadership content ideas that can help you show up consistently.My gift to you: your own free copy of my High Five File template for Notion. “Negativity bias, imposter thoughts, and systematically limited beliefs like perfectionism keep us from showing up. So, we leave transformational opportunities at the table because we're not AT the table to get these opportunities.” - Tania BhattacharyyaResources from this episode:Download your free High Five File notion template hereLearn about our LinkedIn Content Sprint - happening April 2023. Registration is open until March 30! In this episode:[02:50] How a High Five File boosts confidence and content[07:24] Imposter thoughts and negativity bias[09:40] Creating a culture of celebration[11:03] Using a High Five File for content ideas[12:38] What's the point of content, anyway? To read a full transcript of the episode, visit: LUMOS MARKETINGConnect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co

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E31: How to Legally Protect Your Brand with Casey Handy-Smith, Esq.

Play Episode Listen Later Feb 22, 2023 38:36

Casey Handy-Smith is the founder and managing attorney of C. Handy Law, an intellectual property and entertainment law firm. She partners with Black creatives and entrepreneurs to build a solid legal foundation and negotiate their worth.In this episode, Casey shares actionable advice on getting your legal house in order as a personal brand or creative entrepreneur, dealing with the inevitable legal hurdles in business, and treating your IP as an asset you can leverage into your legacy. We also talk about Casey's own thought leadership journey and the process of rooting into her passion, story, and lived experience to grow her brand and business on LinkedIn. "By showing up as a thought leader and really leading with my passion and "why," I'm attracting the type of people I want to attract. It doesn't feel like visibility for the sake of visibility, but centered around a larger purpose." - Casey Handy-SmithTo read a full transcript of the episode, visit: LUMOS MARKETINGFree resources from this episode:Curious to know what you may be missing on the legal side of your business? Use Casey's Legal Business Audit guide to help you find out and get your legal house in order.14 LinkedIn Content Prompts: Build your personal brand and thought leadership, show up for your target audience, and grow your know-like-trust factor with your professional audience on LinkedIn. Connect with Casey Handy-Smith: Website: chandylaw.comLinkedIn: Casey Handy-SmithInstagram: @contractcasey Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co

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E30: What Makes LinkedIn the Best Place to Build your Brand and Business?

Play Episode Listen Later Feb 8, 2023 22:45

Myths and misconceptions about LinkedIn are everywhere but LinkedIn has CHANGED, folks. It's the most effective and worthwhile social media platform to grow your social impact business. Plus: you don't have to spend much time creating content or endlessly scrolling. In this solo episode, I'm exploring the reasons you should spend your time on LinkedIn. I'm going to mythbust the five most common misconceptions about LinkedIn and share the facts that make it important for you to get visible there. "I didn't have to worry so much about where the next influx of resources was coming from because we were attracting a sustainable stream of interested people we could nurture into whoever they were meant to be in our world." - Tania BhattacharyyaResources from this episode:Apply to work with me 1:1 as your LinkedIn coachsultant. We start in March 2023!14 LinkedIn Content Prompts: Build your personal brand and thought leadership, show up for your target audience, and grow your know-like-trust factor on LinkedIn. Catch up with Episode 25, Four Barriers to Visibility on LinkedIn (and How to Overcome them).In this episode:[11:15] Myth #1 - It's stuffy, boring, corporate, and sterile (TikTok's corporate grandpa)[14:04] Myth #2 - You only use LinkedIn to find a job or post a resume[16:25] Myth #3 - The people you want to work with don't use LinkedIn[18:25] Myth #4 - LinkedIn won't work for me because I'm new, or small[20:26] Trend/Myth #5 - I have to create a ton of content to be successful To read a full transcript of the episode, visit: LUMOS MARKETINGConnect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co

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E29: Courageously Attract Your Champagne Clients with Mariah Coz

Play Episode Listen Later Jan 25, 2023 55:56

Mariah Coz is a business architect, a multimillion-dollar mentor, and the founder of Fearless CEO. She's been in the game for so long that I called her the “Dumbledore” of online business.

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E28: Five Surprising Benefits of Podcasting for Thought Leadership

Play Episode Listen Later Jan 11, 2023 22:19

One year after launching this podcast, I've discovered some benefits that anyone wanting to get more visible as a go-to guide should know about. Yes, there are obvious benefits like brand awareness and credibility, but there are five specific and surprising benefits of launching and hosting a podcast that you may not expect. Plus, I'm sharing my best advice for folks thinking about starting a podcast, those newer to podcasting, or even thought leaders who have been podcasting for years.In this episode:[03:13] Practice emergent conversations that sharpen your listening skills[08:28] Practice publishing your perspective to nurture your own voice[11:33] Build community with EPIC people[14:44] Build a growing library of resources to educate, inform, and inspire[18:39] Repurposing content to sustainably show up[20:15] Advice for starting a podcastTo read a full transcript of the episode, visit: LUMOS MARKETINGResources from this episode:adrienne maree brown: Emergent Strategy.Catch up with Episode 25 of The Campfire Circle to learn more about the Four Barriers to Visibility on LinkedIn (and How to Overcome them).14 LinkedIn Content Prompts: Build your personal brand and thought leadership, show up for your target audience and grow your know-like-trust factor with your professional audience on LinkedIn. Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co

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E27: The Do's and Don'ts of Naming with Emily Grubman

Play Episode Listen Later Dec 14, 2022 41:26

Emily Grubman approaches naming with the big-picture thinking of a brand strategist, the linguistic lust of a writer, and the sober practicality of a trademark lawyer (although she's the first to tell you she's definitely not a lawyer). She partners with early-stage startups and “solopreneurs” to name and launch their vision. But it's not just about naming your business. As you get more visible as a thought leader and go-to voice, you may be naming new offers in your offer suite, fundraising campaigns, podcasts, books, and more. So, join us by the Campfire Circle today as Emily does a deep dive into naming strategy, providing practical advice on what to focus on and what to avoid. “The thing you're naming is new, but thinking as far ahead as possible helps you understand how you want it to grow and expand. You want to give it that longevity to flex as needed to encompass all the things you want to achieve with it.” - Emily Grubman We discussed:[02:00] How Emily became the naming guide she is today[04:47] The art and the science of naming[07:30] Getting into a naming mindset and what you should focus on[12:25] Naming as a pre-launch startup or independent consultant [26:54] Emily's process for naming her own consultancy, Title Case [30:10] The “do no harm” aspect of naming [36:55] Emily's big, dreamy vision To read a full transcript of the episode, visit: LUMOS MARKETINGResources from this episode:14 LinkedIn Content Prompts: Build your personal brand and thought leadership, show up for your target audience and grow your know-like-trust factor with your professional audience on LinkedIn. Connect with Emily GrubmanConsultancy: titlecasenaming.comPersonal Website: emilygrubman.comLinkedIn: Emily GrubmanConnect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co

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E26: The Visibility Mindset for AAPI Leaders with Bernice Chao and Jessalin Lam

Play Episode Listen Later Nov 30, 2022 39:28

Bernice Chao and Jessalin Lam are the co-authors of The Visibility Mindset, a book that explores a variety of stereotypes and barriers faced by Asian professionals, including the bamboo ceiling and the model minority myth. Their book provides straightforward and real-life leadership examples to help AAPI and allies navigate pitfalls and challenges as we move forward in growing our visibility, careers, and businesses. Join us by the Campfire Circle for this thoughtful conversation about their story, (which is a testament to the power of visibility), overcoming the unique challenges that AAPI face, the need for a like-minded community, and powerful advice on authoring your first book. “I always give the comparison of the very American idiom of “the squeaky wheel gets the grease”. I was taught “the loudest duck gets shot.” I was taught “the loudest bamboo gets cut” and “the tallest nail gets hammered down … so, the Visibility Mindset is really understanding: ‘Yes, we get you. We get that this is hard. We know that this isn't just you. And you're not alone.'” We discussed:[01:46] The story of how their collaboration emerged[06:23] Tips to create deep connections through (virtual) coffee chats[10:09] The Visibility Mindset and the unique challenges that AAPI face[17:37] Leveraging allies, asking for help, and being vulnerable[25:39] Advice for younger Bernice and Jessalin[30:23] The process of birthing a book out into the world[34:17] Jessalin and Bernice's big dreamy vision for the futureTo read a full transcript, visit: LUMOS MARKETINGResources from this episodeFind out more about Bernice and Jessalin's nonprofit Asians in Advertising and all its fantastic work at asiansinadvertising.comGet your copy of The Visibility Mindset here. Practicing Inclusion on Purpose with Ruchika Tulshyan - Episode 17 of the Campfire Circle - Listen or read here. Connect with Bernice Chao: Website: bernicechao.comLinkedIn: Bernice Chao Connect with Jesslin Lam: Website: joyofjessalin.comLinkedIn: Jessalin Lam Stand out as a go-to, trusted voice on LinkedIn.I created a free masterclass for people who are serious about turning their LinkedIn into a hub of opportunities (in one hour per week.) If you're interested in working with me to build up your brand as an approachable authority, apply for your spot in our free masterclass!14 LinkedIn Content Prompts: Build your visibility and thought leadership, show up for your target audience and grow your know-like-trust factor with your pConnect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co

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E25: Four Barriers to Visibility on LinkedIn (and How to Overcome them)

Play Episode Listen Later Nov 16, 2022 25:41

“You have a vision for a more just future. But as we bump up against the guardrails and barriers baked into our systems (...) we forget our magic and potential to shape change.”In this solo episode, I'm talking about the four most common barriers to thought leadership and visibility on LinkedIn that I hear and work with. I'm offering up some suggestions that have been helpful for me personally and for my clients: from both a strategy perspective and a ‘systematically limited beliefs' perspective. You already have the lived experience, the stories, the passion, and the credibility to spark a ripple effect toward that future. Sometimes we need a little strategy and support in remembering our magic and individual capacity for change-making. In this episode:[01:34] Self-limiting beliefs vs. systematically limited beliefs [06:23] Belief 1: I don't have anything to say.[10:53] Belief 2: I feel invisible and forgotten about on LinkedIn.[16:29] Belief 3: I'm not sure my opinions are worth sharing. [20:38] Belief 4: Showing up on LinkedIn feels overwhelmingTo read a full transcript of the episode, visit: LUMOS MARKETINGStand out as a go-to, trusted voice on LinkedIn.I created a free masterclass for people who are serious about turning their LinkedIn into a hub of opportunities (in one intentional hour per week.) I'm demystifying thought leadership on LinkedIn by sharing actual to-do lists and the same insights I've taught to over fifty social impact entrepreneurs so they too can be ‘Lazy on LinkedIn.' If you're interested in working with me to build up your thought leadership brand as an approachable authority, apply for your spot in our free masterclass!Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co

strategy change confidence overcome guilt belief barriers lazy limiting beliefs visibility barrier thought leadership lived experience

E24: Liberation, LinkedIn, and Leading through Change with Kamilah Martin

Play Episode Listen Later Nov 2, 2022 40:08

Kamilah Martin builds safe & empowering communities for Black women and other women of color who have recently transitioned to nonprofit consulting. She navigated the nonprofit world herself for twenty years and in 2020, with the world feeling turned upside down, she resigned from an organization whose lived values no longer aligned with hers. She took a risk as the primary breadwinner for her family of four and bet on herself, leaning into her passions, talents, and purpose.Join us by the Campfire Circle for a gorgeous conversation about Kamilah's story, her vision for changing the nonprofit sector, tips on how to grow your social impact consultancy by being your biggest customer, and Kamilah's advice and lived experience on planning in-person retreats for your clientele. “My journey, probably like many of ours, is really a journey of evolution. There are so many stories interwoven in there, but it's ultimately about liberation.” - Kamilah MartinWe discussed:[01:50] Kamilah's founder story[07:05] Kamilah's journey within the nonprofit field[12:19] Changes we want to see in the nonprofit sector[15:54] Niching down by being your biggest customer[27:31] Planning retreats (and the growing desires for meeting in-person)[34:45] Kamilah's big dreamy vision of liberation for allTo read a full transcript of the episode, visit: LUMOS MARKETINGConnect with Kamilah Martin: LinkedIn: Kamilah MartinWebsite: katalystconsult.com Stand out as a go-to, trusted voice on LinkedIn.I created a free masterclass for people who are serious about turning their LinkedIn into a hub of opportunities (in one hour per week.) I'm demystifying thought leadership on LinkedIn by sharing actual to-do lists and the same insights I've taught to over fifty social impact entrepreneurs so they too can be Lazy on LinkedIn. If you're interested in working with me to build up your brand as an approachable authority, apply for your spot in our free masterclass!Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co

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E23: What transferable skills will power your brand and business?

Play Episode Listen Later Oct 19, 2022 23:25

The skills you've gained up to this point are completely valid. But too often, women aren't sure if they can “own” previous experiences from their full-time jobs in their thought leadership content, now that they're consultants, service providers, or coaches.As in, if it wasn't explicitly in our job title or JD, we don't have permission to say we've got expertise in it.In this solo episode, I'm sharing how our transferable skills can set us up for success. I also talk about some insights of how a career in social impact set me up for entrepreneurship.How can you factor in your own lived experiences into the ways you show up and shine in the world? Resources from this episode:14 LinkedIn Content Prompts: Build your personal brand and thought leadership, show up for your target audience and grow your know-like-trust factor with your professional audience on LinkedIn. I mentioned my weekly testimonial #SundaySocialImpactStories series on LinkedIn. You can find all those posts here.I also mentioned episode 10 of The Campfire Circle: Owning Your Expertise with VIP Days with Jordan Gill, which you can listen to here. Timestamps of Discussion Points:[00:00] Your experiences and skills are valid and transferable[05:59] How fundraising and storytelling transfer for entrepreneurs [09:10] Social impact skills for launching [16:27] How working in mental health set me up for success [17:26] The importance of advocacy[19:58] The S.N.A.P. ApproachTo read a full transcript of the episode, visit: LUMOS MARKETINGConnect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.coDemystify LinkedIn and Thought Leadership with TaniaWant to drive change and raise revenue as a thought leader on LinkedIn? Hop on the waitlist for the Kindling Collective, a high-touch group program for social impact leaders. Learn to dismantle systematically limited beliefs around visibility, gain clarity in your message to write content that converts, and build community with power brokers and decision makers that can help you make shift happen.

success social entrepreneur data brand skills expertise jd hop fundraising fundraisers social impact thought leadership lived experience vip days transferable skills jordan gill discussion points

E22: Recovering from the Grind with Tatiana O'Hara

Play Episode Listen Later Oct 5, 2022 36:31

Tatiana O'Hara is an agency and team operations coach who doesn't just help create organizational charts or SOPs. She helps people recover from the grind: patterns of overwork, perfectionism, over-delivery, and ongoing worry that if we don't do it all ourselves, things will fall apart. "Even with the concept of being booked and busy, you slowly start to link your value to your output and don't even realize it. You get to a point where you can't output anymore because you're burnt out. But then you start to think you're less valuable as a person and as a business owner." - Tatiana O'HaraAddiction to the grind is real, and it takes guidance to find recovery.So, join us by the Campfire Circle for an episode that will change your relationship with your business, help you gain space in your calendar to grow your thought leadership brand, and step away from your business when you want to (so it can run without you.) We discussed:[01:52] Tatiana's journey from corporate to consultant and coach [04:33] How to know if you're a grindaholic[07:49] Figuring out your zone of genius and what to delegate[13:16] Ways your team can support your visibility strategy[18:52] Using your lived experience to build a new business culture[28:33] Tatiana's seven-step method to R.E.C.O.V.E.R. from the grind[32:44] Tatiana's big dreamy vision for the future To read a full transcript of the episode, visit: LUMOS MARKETINGResources from this episode:14 LinkedIn Content Prompts: Build your personal brand and thought leadership, show up for your target audience and grow your know-like-trust factor with your professional audience on LinkedIn. Get Tatiana's free Task Matrix to help you figure out the tasks you should and shouldn't spend your time on if you want to scale your business. It will give you your initial framework for who you should hire and what you should actually have them do. Connect with Tatiana O'Hara: Website: tatianaohara.coLinkedIn: Tatiana O'HaraInstagram: @_tatianaoharaBusiness Instagram: @grindaholicsanonymousConnect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.coWe've introduced the Kindling Collective - a six-month high touch program designed for busy social impact leaders ready to build thought leadership on LinkedIn (without burning out.)This is NOT a self-study, do-it-yourself course. You'll have my eyes on everything you create: from your brand story to your content, to how you engage your audience.Join the waitlist for our next cohort here: https://lumosmarketing.co/kindling-collective-application

balance team recovery addiction hustle recovering perfectionism grind recover hara sop sops lived experience zone of genius business culture overwork cowe campfire circle

E21: The power of thought leadership in a recession (and how to track success)

Play Episode Listen Later Sep 21, 2022 22:50

“In an economic downturn, it's like we're on soft soil. The foundation has been lifted up and people are looking for new ways of doing things because what used to work may not work anymore.”How does thought leadership fit into your marketing strategy during a recession - or when one might be just around the corner?In this solo episode, I'm sharing what I learned about marketing yourself in the last recession in 2009 when I worked for a small nonprofit organization … and why it worked so well. I'm also sharing some of the surprising side effects of thought leadership and what metrics you can track to see if your efforts are paying off. Resources from this episode:I'm hosting a LIVE PRIVATE TRAINING on my 3-part thought leadership framework to turn your LinkedIn into a hub of opportunities. Register now for your free ticket. I mentioned my #SundaySocialImpactStories series on LinkedIn. You can find all those posts here. Timestamps of Discussion Points:[02:13] My introduction to the power of thought leadership[07:07] Why thought leadership works well in a recession[09:55] The difference between thought leaders and influencers[11:25] The biggest barriers to thought leadership for social impact leaders[14:26] My butterfly story of growing my own thought leadership[16:27] How to track your thought leadership success metrics To read a full transcript of the episode, visit: LUMOS MARKETINGConnect with me: LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co

success power marketing strategy influencers storytelling track register nonprofits recession metrics thought leadership economic downturn power of thought discussion points

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