Acupuncture Marketing School

Today, I'm talking with Ildi Arlette, a business coach who specializes in helping healthcare clinics grow—without constantly chasing after the “next new thing.”In this conversation, we focus on how to make your clinic more profitable and in-demand by using what you already have.In today's episode, we discuss:That you have more resources at your disposal than you realizePractical ways to leverage what's already working in your businessSimple strategies like add-on services to increase revenue without extra workThe myth of the “missing piece” in business—and how to stop chasing itWhether you're a solo practitioner or managing a team, this episode is packed with helpful ideas to make your clinic stronger and more profitable.I hope you enjoy this episode with Ildi!Show Notes:Ildi's website: http://www.resultscontinuum.comIldi's group coaching: Clinic TransformationsInstagram: @ildi_arletteLeave a review for the Acupuncture Marketing School PodcastToday's Sponsor: Sign Up for Handcraft Health 

This week I'm joined by Instagram expert Molly Cahill, who specializes in helping acupuncturists and chiropractors use Instagram in a way that feels natural, strategic, and actually brings in patients. Molly shares realistic, actionable strategies to grow your local audience—without burning out.In this episode, we cover: How to get more local followers on InstagramMolly's 4 pillars for using Instagram to grow your acupuncture practiceWhether going viral really helps your business (her answer may surprise you!)A clever “easy button” strategy for local reach using ReelsThe one type of post you should be doing at least once a monthAnd much moreWhether you've been showing up on Instagram for a while or you're just getting started, you'll walk away with clear, practical tips to get more patients from Instagram in 2025. SHOW NOTES:Holistic Marketing Hub: $200 off with discount code "AMS"  Molly's Free Instagram Engagement Checklist Instagram: @mollyacahillWebsite: https://mollycahill.com Holistic Marketing Simplified Podcast Faire Wholesale Signup 

Today I'm joined by Ajay Prasad, founder of Repugen—a reputation management company that helps healthcare providers strengthen their digital presence by collecting and managing patient reviews.In this episode, Ajay and I explore how online reviews can help you build trust, attract more patients, and even increase the value of your practice if you decide to sell later on.We cover lots of practical insights, including:The best time to ask for reviews—and how to ask in a way that feels naturalWhat to do about negative reviews (and whether they're really as damaging as they seem)Why it's so important for your online reputation to reflect the quality of care you actually provideWhat many practitioners get wrong about reputation managementAnd a reminder that most patients won't leave a review unless they're asked—but many are happy to say yes when promptedIf it's been a while since you asked for reviews, this episode is your reminder. Social proof matters, and reviews are one of the most powerful ways to build it.So if you're in a country where healthcare providers can ask for reviews—because I know that's not the case everywhere—then I hope this conversation encourages you to start asking regularly.SHOW NOTES:Digital reputation management: Repugen.comPatient acquisition and comprehensive digital marketing: GMRwebteam.com

Today, I'm joined by Nicole Lanni—functional nutritionist, hypnotherapist, and founder of Feeling Groovy Consulting. Nicole brings over 30 years of marketing expertise and 17 years in the wellness industry, helping wellness practitioners like acupuncturists grow their in ways that feel good instead of stressful.In this episode, Nicole shares how a health crisis—spending four months in a coma from toxic mold exposure—led her to a completely new path. We also dive into how to market without feeling pushy, how to use testimonials in a way you might not have thought of before, and one powerful question that can help you uncover your niche.Hope you enjoy this episode with Nicole!

Today I'm joined by Courtney Hurley and Kelly Evans, the powerhouse sisters behind Screws and Stilettos, a marketing consulting firm that helps businesses refine what's working, cut out what's not, and streamline their marketing for better results. And beyond strategy, they're also experts in flow states—teaching their clients how to tap into peak focus to work more efficiently, avoid burnout, and make time for what matters.In other words, if you want to get your marketing done faster? It's all about entering a flow state and making it a weekly habit.In this episode, we dive into: • Why simplifying your digital marketing to one platform can be a game-changer • What's working best in email marketing right now—image-heavy vs. text-based emails • Why you're leaving money on the table if you're not doing email marketing • The science of flow states and how they impact productivity • How to get into a flow state to get more done in less time • Why productivity can increase by up to 500% in a flow stateHope you enjoy this conversation with Kelly and Courtney!SHOW NOTES:Screws and Stilettos WebsiteScrews and Stilettos Free Strategy SessionFree NCCAOM PDA class on April 11thToday's episode is sponsored by a free PDA class I'm teaching on Friday, April 11th at 11am Eastern Time with Clara Cohen of AcuPro Academy. This live training will be packed with simple, effective website and social media strategies to help you attract more patients.Plus, we're doing something extra special—a live website and social media review for a few lucky attendees!Clara has a combined 700,000 social media followers and has been creating content online for over a decade, so she brings incredible insights to the table.This class is worth 1 NCCAOM PDA credit and it's completely free. Click here to register.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Welcome! Today, I'm joined by Brett Chikowski and Conner O'Rourke, cofounders of Middle Way Marketing, a digital marketing agency specializing in healthcare practices. They help businesses with Google Ads, social media advertising, website design, and much more. I asked Brett and Conner to share their insights on running effective Google Ads and we also ended up having a really helpful discussion on website design—what works, what doesn't, and what you need in place before running ads. In this episode, we cover: The must-haves before running Google Ads to ensure successWebsite dos and don'ts, whether or not you plan to advertiseA surprising place they recommend putting contact forms on your siteHow to choose the right keywords for Google AdsAverage monthly ad budgets and cost per click in our industryWhy customer lifetime value matters when calculating ROIHow long it typically takes to optimize Google adsAnd moreI hope you enjoy this conversation with Conner and Brett!SHOW NOTES:Middle Way Marketing homepageMiddle Way Marketing Free Consult Middle Way Marketing Instagram @middlewaymarketingMarketing Breakthrough Session with Michelle - $49Today's episode is brought to you by Jane — a clinic management software and EMR. We all know that choosing the right EMR can feel a bit overwhelming, especially when you're just starting out. You're trying to juggle both your practice needs and your budget, and that's not always the easiest combination. That's why Jane came up with the new Balance Plan. It includes the essential features you need to keep things running smoothly in your clinic, without the extra stuff you don't. 1:1 telehealth, unlimited support, email reminders, and more are included, no matter which plan you choose. So, if you're looking for an EMR that helps you focus on your patients, not your costs, Jane is here for you — just like a part-time assistant. Plans start as low as $39 a month in the US. Visit jane.app/pricing to learn more — and if you're ready to get started, use my code ACUSCHOOL1MO at sign-up for a 1-month grace period on your new account.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Welcome! I'm thrilled to have Clara Cohen with us, a seasoned acupuncturist, educator, and the founder of AcuPro Academy, where she creates East Asian Medicine and acupuncture content for practitioners worldwide. With over 10 years of experience teaching online, and a combined 700,000 social media followers, Clara's passion for empowering acupuncturists shines through in her courses, books, and free resources.In this episode, we talk about: Why success requires business skills, not just clinical expertiseWhy standard office procedures (SOPSs) are key to successHow to make marketing and social media work for youThree tips for getting started with videoPricing on your websiteHow to stand out online as an acupuncturistAnd moreI hope you enjoy this episode with Clara!SHOW NOTES:Clara's website: acuproacademy.comFacebook: @acuproacademyYouTube: @acuproacademyInstagram: @acuproacademyPinterest: @acuproacademyTikTok: @acuproacademyBluesky: @acuproacademyX (Twitter): @acuproacademyMarketing Breakthrough Session with Michelle - $49This episode is sponsored by my new online class, Grow Your Acupuncture Practice with AcuYoga, which is on sale for 20% off this week!This strategy is one of the few marketing methods that pays you to promote your practice while getting in front of warm leads. You'll learn how to:✔️ Increase your visibility in your community✔️ Build trust naturally with people who are already interested in health and wellness✔️ Seamlessly transition attendees into paying patients and✔️ Form valuable partnerships with local yoga studiosThis is a warm, community-centered marketing strategy that benefits everyone involved. Yoga studios love it because it offers a unique class experience for their students—so they're likely to say YES to collaborating with you!The course includes a complete step-by-step strategy and marketing templates to bring in new patients from AcuYoga classes.And right now, it's just $39 until Feb. 25th. The discount code is already applied on the checkout page. Click here to learn more and sign up today!Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

In today's episode, I'm speaking with Shayna Woods, the CEO of the bookkeeping and accounting firm, Prosperity First. Shayna is unique in the accounting industry because she brings a holistic view to financial strategy and business growth. She blends traditional accounting practices with mindset coaching and emphasizes joy and ease to help entrepreneurs thrive. In this episode, we talk about: How mindsets can impact our progress in the real worldHow to balance a respect for the numbers with an awareness of your personal needs and goalsWhy prioritizing yourself first as a business owner leads to greater success How accountants often let the scarcity inherent in their training color their advice to their clientsThe concept that money loves joyAnd moreSHOW NOTES: Shaneh's website: ProsperityFirst.comShaneh's Substack @shanehsworldFollow Shaneh on Instagram @shanehsworldMarketing Breakthrough Session with Michelle - $49

Welcome back! Today I'm talking with Dr. Krystal Couture, licensed acupuncturist and doctor of physical therapy. Krystal is known as The Pelvic Acu and she teaches pelvic health acupuncture through her online classes, as well as in person for her advanced certificate program.Her goal is to spread awareness of how powerful acupuncture can be for pelvic health, so that more of us can help this underserved population of patients.In this episode, we talk about:Why acupuncturists are the perfect practitioners to help with pelvic floor concernsWhat marketing helped Krystal grow her own practice, especially after relocating her officeBeing willing to try different marketing strategies to see what's a good fitAdjusting your marketing message until it really hits home with your target audienceBuilding community as a marketing strategyAnd much moreHope you enjoy this episode with Krystal!SHOW NOTES:The Pelvic Acu: Online Classes and In-Person SeminarsInstagram @thepelvicacuKrystal's Free PDA Class: Introduction to Pelvic Acupuncture (1 NCCAOM PDA)Marketing Breakthrough Session with MichelleRegister for Brad Whisnant's Portland Seminar in March

In this episode, I sit down with Gen Drummond, CEO and founder of Hummingbird Clinical Consulting. Gen brings over a decade of experience helping medical clinics improve accessibility of care, enhance patient outcomes, boost retention (for both patients and staff), and combat clinician burnout.Before becoming a consultant, Gen worked as a registered nutritionist and served as the clinical director of the practice she co-ran with her father, a medical doctor. Today, she's known for her deep-dive approach to helping clinics align their business strategies with their core values, so they can grow sustainably, stay purpose-driven, and ultimately help more patients.In this conversation, we cover:Strategies to prevent no-shows and improve patient retentionBuilding trust with patients before they step into your officeConducting a practice audit to make better decisions for 2025Why authenticity and sharing your story are still crucial in marketingHow to start building a legacy for your practice todayAnd so much more!SHOW NOTES:Hummingbird Clinical Consulting websiteFree webinars hosted by Gen on the Hummingbird Clinical Consulting websiteFollow Gen on Instagram @hummingbirdclinicalconsultantsVisit our sponsor, AcuHub, to learn more about virtual receptionist services specifically for acupuncturistsToday's episode is sponsored by AcuHub.AcuHub provides remote receptionists specifically for acupuncture practices. I use AcuHub in my practice and I absolutely love it.

This week is all about what marketing didn't work as well as I hoped to grow my acupuncture practice in 2024.I also share what marketing I plan to carry forward into 2025, based on this review of what worked, what didn't, what took too much energy, etc.If you missed last week's episode, #91: What Marketing Worked to Grow My Acupuncture Practice in 2024, click here to listen.In this episode, I talk about:How landing a segment on local television wasn't the silver bullet I hoped forWhat I could have done differently to make that local TV segment more successfulWhy a recent postcard marketing campaign was a bustWhat it takes, generally, for postcard marketing to succeedWhich marketing strategy worked well last year but left me feeling burnt out—and is now on pause for 2025Why repetition and consistency are always necessary for successful marketingMy marketing plan for 2025Show Notes:Watch my segment on local television

This week on the Acupuncture Marketing School Podcast, I'm sharing the details about what worked well in marketing my practice in 2024—and what I learned along the way.As a disclaimer, remember that I LOVE marketing, so I do a LOT of it. You do not have to do all these things. But I hope at least one idea that I explored this year inspires your marketing for 2025!Here's a look at what I cover in today's episode:How AcuYoga classes brought in new patients while getting paid to market my practiceLessons learned from hosting two open houses—and what made the second one much more successfulWhy email newsletters are still one of the most effective ways to connect with patients (and get them back on the schedule)The power of in-person networking and how I've made it work as an introvert.I also share how I focused my marketing efforts to fill another practitioner's schedule at my clinic—and the small tweaks that made a big difference.

Today on the podcast, I'm excited to speak with Joanna Sapir, a wellness business coach who helps practitioners streamline their businesses to achieve predictable income. Joanna's expertise is rooted in decades of experience, including founding and selling a successful brick-and-mortar fitness business and her background as a teacher. She's passionate about helping practitioners step into leadership, implement sustainable systems, and make a bigger impact in their communities. In today's episode, we talk about:Building your ideal work schedule around your personal life and not the other way aroundAccepting leadership of your business even if you're a solopreneurA reminder that you can shape your business any way you likeBoundaries and codependency as healthcare providersThe difference between marketing and salesA really helpful tip for more effective networkingAnd much more. SHOW NOTES:Joanna's website: joannasapir.comJoanna's Free Download: Three Powerful Systems that Will Transform Your PracticeJoanna on Facebook: @JoannaSapirConsultantFaire Wholesale for Small BusinessesToday's episode is sponsored by Faire, the online marketplace dedicated to empowering small businesses.Faire believes the future is local. As more consumers choose to shop small and support their communities, Faire connects small business owners with the best products from over 100,000 unique brands, making it easy to stock your clinic with high-quality, curated products your patients will love—like wellness gifts, skincare, and more.With millions of products sold each year, Faire gives you access to bestselling products that complement your services and boost your income.Plus, Faire's product database is searchable based on what matters most to you, allowing you to find items that are, for instance, not available on Amazon, eco-friendly, handmade, organic, and more. This ensures the retail products you offer align seamlessly with your business philosophy and values.Click here to learn how Faire can help you strengthen your connection with your patients, grow your practice, and boost your per-patient revenue.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today I'm talking with Aurelie Martin, web designer and the founder of Imagi Web Design studios. Aurelie's specialty is helping health and wellness professionals attract patients by optimizing or building their web presence, with an emphasis on creating both beautiful and high converting websites. In this episode, we talk about: Making calls-to-action a priority on your website and what types of calls-to-action to useContent ideas to boost your SEO and improve engagement on your websiteWhy an organized website that tells people what do is key for building trustA reminder to look at your website on mobile and desktop regularly to make sure everything is functioning as expectedTips for making your website load fasterAnd moreSHOW NOTES:Aurelie's website: imagiwebdesign.comConnect on Instagram: @imagiweb.designConnect on Facebook: @imagiwebmarketingImagi Web Template Shop for Wellness ProfessionalsImagi Web Content Planner to Create High-Converting Website PagesMissed the Acupuncture Business Planathon? You can catch the replay here for a limited time.

Today I'm talking with award-winning business consultant Ildi Arlette. Idli has helped hundreds of clinic owners focus on profitability, growth, and building a positive company culture in the past 23 years. She's also a former clinic owner, a combined medical aesthetics and surgery clinic in a 7000-foot space, which she sold in 2019. With industry experience, she has a unique perspective on the inner workings of different types of clinics, and the buying habits of consumers, across North America. Today she shares her advice for bringing in more revenue with a Black Friday or holiday event at your practice – whether that "event" is in person at your practice, or a sale on gift certificates that you promote solely through email. In this episode, we talk about:How events are a signal for our patients, and how to use themWhy you should focus your efforts on your existing patients, as opposed to spending a ton of time and money on acquiring new patientsWhy it's important to keep sales or special offers very SIMPLEWhat is a universal offer, and why it's the best choice if your goal is revenueWhether December or January is a better month for promotions at our acupuncture practicesAnd much moreSHOW NOTES: Clinic Transformations Program: Use code VIP200USD to save $200 on your enrollmentBook a private 1:1 call with IldiText 403-312-7510Email Ildi at ildi@resultscontinuum.com

Today I'm talking with Kate Matheson, a business strategist and coach for health and wellness entrepreneurs.Kate helps practice owners fill their schedules and create a waitlist using business systems and marketing approaches that are productive, genuine, and self-sustaining.After her own experience with intense burnout that required her to close two businesses in order to get surgery and recover, her focus is on helping wellness practitioners work smarter, not harder, so we can protect our energy while we focus on doing what we love – helping more people.​In this episode, Kate and I talk about:How burnout was brutal but made her priorities crystal clearHer experience living in ChinaIdeas for getting patients from MDsWhy any marketing strategy should be reverse-engineered from the outcome you ultimately want to achieveHer four levels of social media strategyWhy she doesn't think social media is for everyoneWhy getting visible in the established communities of other business owners is a great way to get new patientsHope you enjoy this episode with Kate!Show Notes:Kate's website: mathesonandco.caFree Business Strategy Session with KateFollow Kate on Instagram @mathesonandcoLearn more about our sponsor, Clinic TransformationsThis episode is sponsored by Clinic Transformations, the ultimate program for clinic owners ready to reclaim their time, boost profitability, and build a thriving team culture.If you're an acupuncture practice owner feeling stretched thin, Clinic Transformations is here to help.Created by industry expert Ildi Arlette, this program goes beyond the basics. We're talking a complete roadmap tailored to help you run your practice whether you have a team or work as a solo practitioner. Imagine stepping away from daily chaos and instead leading with purpose, growing your clinic's revenue, and finally achieving work-life balance.Clinic Transformations offers coaching, interactive resources, a learning portal with in-depth video training, and templates to fast-track your success. Plus, you'll join a mastermind community of like-minded clinic owners all on the same journey.Whether you need guidance on knowing your numbers, considering your first hire, retaining your patients, finding new ones or setting up systems that keep things smooth, Clinic Transformations is where you want to be.Plus Ildi is offering promotional code VIP200USD to save $200 on your enrollment.If you're ready to transform your clinic and actually enjoy the process, connect with Ildi and her team at Clinic Transformations:Learn more here: Clinic TransformationsVisit Book a private 1:1 call with IldiText 403-312-7510Email Ildi at ildi@resultscontinuum.comSupport the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today I'm talking all things wholesale and retail with Tori Paide and Marla Peoples, acupuncturists and founders of the clean skincare line, TOMA Skincare.Tori and Marla are business partners who both left corporate careers to become acupuncturists. They met in acupuncture school and after going their separate ways after graduation, eventually decided to work together to build multiple practice locations.Today they run The Stillpoint, a wildly successful clinic in Maryland with a huge retail income offering cosmetic acupuncture, microneedling, massage and more.They also teach excellent microneedling classes and facial gua sha online – which is how I discovered them years ago.In this episode, we talk about:How to choose products that sell and also align with the ethos of your business as well as your passionsWhere to buy products at wholesale prices (Faire.com)How to dip your toe in the water with retail, with minimal riskHow to pay your rent from retail income aloneWhat kinds of products sell well at Marla's practiceBrands Tori and Marla recommendAnd much moreSHOW NOTES:Faire.com – Wholesale retail with low minimumsTOMA Skincare Products Wholesale Website for PractitionersTOMA Microneedling Classes Online and In-PersonTOMA on Instagram @tomaskintherapiesSupport the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Join me and Gabrielle Juliano-Villani, a business consultant and former therapist who helps business owners scale sustainably without burning out.Gabrielle shares how she rapidly scaled her therapy practice to 15 employees in just four years, as well as how burnout played a role in deciding to sell the practice. In recovering from burnout, she discovered polyvagal therapy, a way to regulate the nervous  system. We discuss acupuncture and other polyvagal therapies, and Gabrielle shares how gratitude fits into the picture of burnout recovery. Plus we discuss tips for selling a practice (including one big thing to avoid), as well as facing your fears as a business owner in order to make progress, and more. I hope you enjoy this episode with Gabrielle! Announcement! I'm thrilled to share the launch of Acupuncture Marketing School Live, a six-week Zoom course where I show you how to set up strong, effective marketing for your acupuncture practice. Learn how to increase the visibility of your practice, attract more patients, and build your marketing confidence.Classes will be held on Friday mornings from 10am to 12pm Eastern Time starting this week, Oct. 25th, and running through Friday, Dec. 6th. We'll be skipping the week of US thanksgiving. Learn more about the live class here. This live class includes all the same content as the self-paced, video-based version of Acupuncture Marketing School, and I'm excited to teach it live so that we can work through your marketing together. You'll have the opportunity to get your questions answered in real time during classes, as well as support, accountability, and motivation.Prefer self-paced classes that you can complete on your own schedule? The self-paced version of Acupuncture Marketing School is on sale this week for $200 off with the code AUTUMN200. Click here to learn more. SHOW NOTES: Gabrielle's website: gabriellejulianovillani.comGabrielle's Instagram: @gjvconsultingGabrielle on LinkedIn: @gabriellejulianovillaniAcupuncture Marketing School LIVEAcupuncture Marketing School SELF-PACED (Use code AUTUMN200 to save $200 through Oct. 23rd.)Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week I'm talking with Michelle Hamilton, acupuncturist and founder of the online program, Community Acupuncture School. Free PDA Class! Community Acupuncture 101 with Michelle Hamilton, D.Ac.Date: Wednesday, Oct. 9thTime: 9:00 am Pacific / 12:00 pm Eastern TimeFree Registration: Click here to sign up.Michelle will be teaching about how to get started setting up a community acupuncture clinic, what you need to have in place, what equipment she recommends, how to market a community acupuncture clinic, and more.In this episode, we talk about:Michelle's journey of building a very successful hybrid community practice that generates half a million dollars annually in revenue, where she sees 100 patients a weekWhat motivated her to shift into the community clinic modelHow providing a menu for patients helps with patient education and referralsThe benefits of subscription-based models of treatmentWhat you need to have in place to make the subscription model successfulAnd much more.Before we get into today's episode, I have a quick request for you. This October/November, I'll be teaching Acupuncture Marketing School live on Zoom for the first time.This first live Zoom version will be a beta test to determine what format and delivery work best. So I'd love your feedback!The Questions Are: When Should We Meet? And How Often?If you're interested in joining me, please click here to answer those two questions. It shouldn't take more than two minutes.Thank you! I can't wait to work with you in real-time over Zoom. I think this class is really going to be special.Show Notes: Register for the Free PDA Class: Community Acupuncture 101: bit.ly/CommunityAcuSchool101 (Live on Weds., Oct. 9th at 12 pm Eastern Time. A replay will be available if you can't make it.)Michelle's website: drmichellehamilton.comCommunity Acupuncture School - On sale Oct. 7 - Oct. 18 for $200 off with discount code 200DISCOUNTAcupuncture Marketing School Live Zoom Class Survey (2 questions, 2 minutes)Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week I'm talking with Melissa Longo, a multi-passionate chiropractor with 22 years of experience and a business coach who helps wellness entrepreneurs build sustainable practices, have fun while they do it, and avoid burnout.In this episode, we talk about:Knowing yourself to build a business that's meaningful and sustainable to youLetting go of other people's definitions of successWhat marketing is working for Melissa right now in her practiceHow she rebuilt her practice after separating from her partnerMelissa's podcasting tips after launching 5 podcastsThinking about content creation as a library of your knowledge, a resource for your current and potential patientsAnd moreI hope you enjoy this episode with Melissa!Show Notes:Melissa's website: drmelissalongo.comRock Star Doctor Life WebsiteMelissa's podcastsMelissa's Instagram @drmelissalongoMelissa's FacebookFree Email PDA Course (1 NCCAOM PDA Credit)Sign up for a free demo of Jane App / Code for one-month grace period applied to your new account: ACUSCHOOL1MO

Today I'm talking with Amrit Singh, cosmetic acupuncturist and creator of 6BabeBeauty, with a combined 90,000 followers across Instagram and TikTok. I've been following her on Instagram for years, watching her social media channels grow, and she's one of my favorite TCM content creators. In this episode, we talk about:What kind of content Amrit has focused on to grow her followingHow committing to her brand and her message has helped her get media exposureWhy creating video for social media feels like so much work, and how you can reduce the barriers and distractions to get better and faster at itWhat marketing efforts bring the most patients to Amrit's practiceHow marketing for acupuncture is different from other industriesHow to manage the inconsistency of entrepreneurshipAnd moreI hope you enjoy this episode with Amrit!And don't forget, I'll be doing a free Marketing Q&A for Wellness Practitioners on Thursday, August 29th at 12 pm Eastern Time, hosted by Marla and Tori, acupuncturists and the founders of TOMA Skin Therapies. This fun chat will be live on Zoom. You can submit your marketing questions in advance and hopefully we'll see you there live. Of course, if you can't make it live, a replay will be available afterwards. Click here to register for free.Show Notes: Follow Amrit on Instagram @6babebeauty and on TikTok @babefaceskincareFollow Amrit's clinic on Instagram @soni_wellnessAmrit's website: 6babebeauty.comSign up for the Free Marketing Q&A for Wellness Practitioners with Tori and Marla of TOMA Skin Therapies. Thursday, August 29th at 12pm Eastern.Support the Show.Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Hi there, so glad you're here. Today I'm talking all things public relations with expert Mickie Kennedy. Mickie is the CEO of Ereleases, a company that helps small businesses, startups, and authors gain credibility and authority through public relations.I was thrilled to talk with Mickie because PR is not something we're taught in school, but it can be a cornerstone of your marketing efforts if you know how to use it. I had a LOT of nitty-gritty questions for Mickie and I learned so much in our conversation; I hope you do, too. In this episode, Mickie and I talk about:How to build a pitch to get your idea, and your business, in the mediaHow to find contact info for journalists and producers of local TV shows so you can send them a pitchWhat kinds of pitch topics get the best results How often to submit pitchesWhy local media is an easy win for local businessesAnd much moreYou're invited! I'll be doing a free Marketing Q&A for Wellness Practitioners on Thursday, August 29th at 12 pm Eastern Time, hosted by Marla and Tori, the founders of TOMA Skin Therapies. This fun chat will be live on Zoom. Register here for free. Of course, if you can't make it live, a replay will be available afterwards. Show Notes:Ereleases.comMickie's Free PR ClassConnect with Mickie on LinkedInFree Marketing Q&A for Wellness Practitioners with me and TOMA founders Marla and Tori on Aug. 29th at noon

Welcome! Today I'm talking with Jessica Jones, a business coach for medical professionals helping them scale their practices whether they're solopreneurs or in group practices. Jessica is a born entrepreneur and has built and sold 15 successful medical practices. She won awards for her work in advertising and specializes in helping businesses bring in new leads and set up structures so they know how to turn more leads into paying patients.In this episode we talk about:How it's normal for business to be slower in the summer, across all industriesTaking time off to have mental space for strategic business planning and goal settingQuickly launching a summer marketing campaignThe key to getting established patients to stay on their treatment planWhy growing yourself is an important part of growing your businessSHOW NOTES:Jessica's Website: buildyourcashmedicalpractice.comJessica's Group Coaching ProgramBook a Free 1:1 Call with Jessica (15 Minute Consult)Save $30 this week on Women's Health Email Templates for Acupuncturists with code EMAIL30

Welcome back! In this solo episode, I share my top five tips to make switching EHRs smooth and easy. I also share (finally!) why I decided to switch to Jane.I switched to Jane a year ago and I've been meaning to share this episode for ages. At first I wanted to spend some time in Jane, maybe four months, to get used to it, before creating this episode. Times flies and suddenly it's been a year! So this episode is long overdue from me. By now I'm very comfortable in Jane and I have lots of thoughts for you. SHOW NOTES:Learn More About Jane - Free DemoUse code ACUSCHOOL1MO to get a one-month grace period applied to your new accountFREE PDA CLASS: Pelvic Care for Acupuncturists Introductory Course, taught by Krystal Couture, DPT, L.Ac., hosted by Michelle Grasek

This week I'm talking with Dimitri Boules, an acupuncturist who built, scaled, and then sold a super successful clinic with his wife in New York City to relocate his family and their clinic to the island of Cyprus in 2021. We talk about:What sparked their decision to leave everything behind and move across the worldHow they're building their new practice from the ground up with no contacts or family in the countryWhat marketing has been working really well to bring in new patientsWhat's different building a practicing in Cyprus, which has socialized medicineDimitri's specialty and his online class on orthopedic acupuncture, the Oak Point MethodPrioritizing family and health over traditional measures of successI hope you find this episode as fun and fascinating as I did, and feel inspired to pursue your biggest dreams, no matter how impossible they might seem at first.SHOW NOTES:Boules Acupuncture Clinic websiteDimitri's Instagram @boulesacuclinicThe Oak Point Method Practice Building Course (Use discount code PODCAST to save $50) The Business of Practice Conference Early Bird TicketsFree Email Marketing PDA Class (1 NCCAOM PDA Credit)This episode is sponsored by The Business of Practice Conference, hosted this year in Melbourne, Australia.I know Australia is quite a big trip for those of us in the US but I hope you'll consider joining us. I'm honored to be the international keynote speaker, and I'm joined by eight other practicing acupuncturists who are experts in business growth, social media, practice management, building a brand, and much more. It's going to be an energizing weekend and the goal is for you to leave feeling inspired and prepared to build a practice that's aligned with your own definition of success.The early bird ticket price of $800 Australian ends on June 30th. With the current exchange rate that's about $530 US. Grab your reduced-price ticket while you can.Plus I'll be staying an extra half day the Monday after the conference to teach Acupuncture Marketing School in person. It's the first time I'm teaching this coursework in person and it's going to be a small group, so you'll get plenty of time to ask questions and get feedback. I am really looking forward to it.Come and join us and your like-minded colleagues for a great weekend of learning, expansion and networking!The link is in the show notes to sign up and to view the lecture topics and everything else that's included in this fabulous event. Support the Show.Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week I'm talking with Kali Edwards, web designer and founder of June Mango Design Studio. She works on websites for wellness entrepreneurs and has built many acupuncturist websites, so I'm excited to talk with her about what makes websites for acupuncturists more effective in turning visitors into patients.In this episode, we discuss: The ideal website layout to get the attention of potential patientsHow knowing your target market is essential for an effective websiteWhat is a branding hierarchy?One thing that's a waste of space on your websiteWhat is a positioning statement and where does it belong on your website? When writing less text is more beneficial on your siteHow branding is both visual and visceralAnd much moreHope you enjoy this episode with Callie!SHOW NOTES:June Mango Design WebsiteJune Mango Instagram This episode is sponsored by Jane, a clinic management software and EMR.The team at Jane understands that clocking out from the clinic doesn't always mean you're clocking out for the day. Instead, it's often the start of charting long into the evening.With time-saving charting features, like custom smart narratives, chart duplication, and dictation, Jane helps you finish charting your patient or client notes during work hours, not after hours.And, to save you even more time, you have access to Jane's Chart Template Library that's fully stocked with pre-made templates that have been generously shared by practitioners in the community. You can even customize them further with charting tools, like side-by-side photos, checkboxes, and range scales.To see how Jane can help you free up your evenings from admin tasks, head to the jane.app/more-time to book a personalized demo. If you're ready to get started, you can use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.Support the Show.Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today I'm speaking with Kenton Sefcik, an acupuncturist in Nova Scotia and the creator of TCM Graduate TV. TCM Graduate TV is a YouTube channel focused on helping newer acupuncturists gain confidence in their clinical and diagnostic, communication with patients, building a practice, and more. In this episode, we talk about why he considers himself anti-marketing, what that means, how he approaches marketing at his practice. This includes considering acts of service as marketing, generosity as marketing, relationship building as marketing, curiosity as marketing, and much more. I think you'll enjoy this conversation with Kenton!Don't forget, Acupuncture Marketing School, the online class, is on sale now for $200 off. Bonus: Anyone who signs up this week gets a FREE 1:1 Marketing Strategy Session with me!This special sale ends on May 27th at midnight Pacific Time.>> Click here to learn more and use code PUMPKIN to save $200!SHOW NOTES:KentonSefcik.comTCM Graduate TV Membership@TCMGraduateTV YouTube ChannelKenton's new podcast: The First Years of AcupunctureJoin Kenton's email listSave $200 on Acupuncture Marketing School with code NEWPATIENTS (Code expires May 27th at midnight.)

Join me and Darcy Sullivan of the digital marketing firm, Propel Marketing and Design, as we discuss search engine optimization for local service-based businesses.In this episode, Darcy and I talk about: Why SEO is just like an Oreo cookieWhy target market matters SO MUCH for great SEOHow to choose keywords for your websiteAn easy tip for quickly improving location keyword density on your websiteLots of specific tips for optimizing your Google Business ProfileUnique ideas for repurposing content and using Chat GPT to make marketing simpler and fasterHow SEO is about appeasing Google and learning to play its gameAnd much moreHope you enjoy this episode. It's jam-packed with useful tips you can put into your practice right away!SHOW NOTES:Darcy's Free SEO Training: SEO Quickstart Guide for AcupuncturistsPropel Marketing & Design WebsitePropel Your Practice Podcast Scholarship Competition Information for Acupuncture Marketing School (Accepting applications May 13th - May 16th.)This episode is sponsored by AcuHub. AcuHub provides remote receptionists specifically for acupuncture practices. I use AcuHub in my practice and I love it!

Today I'm speaking with the founder of Acupuncture Media Works, Jeffrey Grossman.Jeffrey first started creating content 20 years ago, way before it was trendy or a household phrase. You're probably familiar with Acupuncture Media Works, which began by providing print marketing materials for your acupuncture practice.Since then, they've evolved into a giant in the digital content space with Acu Downloads, a monthly content subscription offering over 1,200 pieces of acupuncture-specific content to choose from. We talk about this a bit in today's interview.We also talk about:The evolution of graphic design and how it's easier than ever to create professional-looking contentThe idea that acupuncture is worth overcoming our fear of marketing, to have an impact on more patients our communitiesThe necessity and cost-effectiveness of email marketingThe importance of asking for help with your marketing when you need itAn interesting take on why so many chiropractors seem successful in businessThe benefits of coaching and accountability in building or scaling a practiceAnd much moreHope you enjoy this episode with Jeffrey!SHOW NOTES:Acu Downloads (Free 14-Day Trial)Acupuncture Media Works on FacebookFree NCCAOM PDA Credit Class: Integrating Ear Seeds Into Your Practice (Taught by Robin Green, hosted by Michelle Grasek) - Live on May 8thThis episode is sponsored by Jane, an all-in-one practice management software.The team at Jane recognizes how hard you work to support your patients and they aim to do the same for you. That's why Jane offers unlimited phone, email, and live chat support with every subscription.Jane even offers a free data import, an Account Setup Consultation, and online training tools to help set you up for success. This is one of the things that sold me on Jane - that I would not have import that data myself.To get started, head over to jane.app/start. Their team would love to connect with you to see how Jane could help you and your practice. You can also use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today I'm joined by Mandy Gratzer, an acupuncturist and business coach in Australia. Mandy is the host of the Acupuncturists Biz Hub Podcast as well as the host of the Business of Practice conference, a marketing and practice management conference just for acupuncturists being held in person in Melbourne Australia this year. In this episode we discuss:How to think about marketing if you're afraid you'll have to talk too much about yourselfWhat marketing is working for Mandy's marketing students?Where do Mandy's patients primarily come from at her practice?Why Mandy advocates a multi-channel approach to marketingWhy scaring certain people away with your marketing is a good thingWhy you MUST collect data from your marketing effortsAnd much moreHope you enjoy this episode with Mandy!This episode is sponsored by the Business of Practice conference, which, as I just mentioned is a marketing conference for acupuncturists, and is being held on September 7 & 8th in Melbourne, Australia. This conference speakers are all acupuncturists and marketing or business experts, so you'll get to learn from people in our industry. Topics include everything from optimizing your website to social media, to email marketing and more. As you'll hear in the upcoming interview, I'm excited to be one of the speakers at the conference. Super Early bird conference tickets are just $600 Australian, which is a savings of $400, and this price ends on April 30th.  If you love a destination CEU weekend, then I really hope you'll join us for this one of a kind event focused on growing your acupuncture practice!SHOW NOTES:Business of Practice Conference - Super Early Bird Ticket Only $600 (Saturday, Sept. 7 and Sunday, Sept. 8th)Add-On: Acupuncture Marketing School LIVE at the Business of Practice Conference (Monday, Sept. 9th)The Acupuncturists Biz Hub PodcastMandy's online coursesFollow Mandy on Instagram @acupuncturistsbizhubSupport the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week I'm talking with AI expert Jon Morrison about how acupuncturists can use AI in their marketing.If AI makes you nervous, or you feel like you have no idea how to use it effectively for marketing, you're in the right place!In this episode we talk about:What kind of ethical dilemmas are people usually worried about regarding AI?Why it helps to think of AI like a brilliant, helpful assistantHow AI like ChatGPT is simply re-ordering and organizing ideas for fresh perspectivesPractical suggestions for using AI in marketing your acupuncture practiceIdeas for prompts to give ChatGPT to help you with content creationWho owns the content created by ChatGPT?And much moreSHOW NOTES:Jon's Website: getclear.aiJon's Book, Get Clear on AI, on AmazonJoin Jon on Instagram @teamgetclearChatGPT: chat.openai.comCaptions App – Eye Contact Corrector in VideoSupport the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today I'm speaking with Jason Stein, an acupuncturist and business coach who's been in the coaching industry for over 25 years. He works with acupuncturists and other wellness professionals to help them move the needle and build businesses that are aligned with their values and goals. This is the FIFTH (!) time I've interviewed Jason in the last ten years, and he always shares practical ideas that you can implement right away.In this episode, Jason and I talk about: Generating more revenue but NOT adding to your workloadHosting retreats as a way to increase revenue without breaking the bankHow to boost your rank in a Google searchWhat to focus on instead of social mediaDonation clinics as a way to give back to the community while maintaining a cash-pay business modelTips for optimizing your Google Business Profile for SEOAnd much moreHope you enjoy this episode with Jason!Today's episode is sponsored by Acupuncture Marketing School, the online course (worth 15 NCCAOM PDA credits). This week there's a special discount code just for podcast listeners. The code is PODCAST to save $100 and get a free 1:1 marketing strategy session with me.Acupuncture Marketing School is a pre-recorded, video-based training that focuses on effective marketing strategies for acupuncturists who want more patients and more impact in their communities. It's a step-by-step marketing strategy to help you grow a meaningful, thriving practice. It's perfect for marketing beginners and anyone who feels like their marketing efforts are scattered and just not getting results. Learn more about Acupuncture Marketing School (15 NCCAOM PDAs) here and don't forget to use code PODCAST to save $100 and get a free 1:1 Marketing Strategy Session with me. SHOW NOTES:  Jason's website: jasonstein.comWellness Renegades on Instagram: @wellnessrenegadesFollow Jason on FacebookRetreats for Business Owners:Acupuncture Marketing School (15 NCCAOM PDAs) - Use code PODCAST to saveSupport the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week I'm talking with Lex Lancaster, physical therapist turned digital strategy expert for health and wellness entrepreneurs. We talk in detail about search engine optimization for local wellness businesses. I love SEO and I learned so much in this conversation. I even made some updates to my website based on advice that Lex shares.

Today I'm talking with Gudrun Snyder, owner of Moon Rabbit Acupuncture in Chicago.She initially opened her doors in 2020 and made over $200,000 in her first year of practice. Yes, in a pandemic. She has been featured on Business Insider, which is where I discovered her, as well as Forbes, Instyle, NBC Chicago, WGN Chicago, Web MD, Shape, Bustle, CBS Radio, Real Simple, and more.In this episode, we talk about: Gudrun's journey of opening and expanding her acupuncture practice in ChicagoHow a membership model has helped build her practiceCreating a supportive work environment and allowing team members to practice in a way that suits their strengthsThe challenges of marketing and generating patients for multiple locationsInvesting in public relations and social media management and bargaining for these services if you can't afford themWhat marketing has worked to build her practices, and what fell flatAnd much moreGudrun is making waves and not afraid to get visible on a local and national level to shine a positive light on our profession. She shares so many insights today about leadership and building a brand. I hope you enjoy this episode!SHOW NOTES:Website: www.moonrabbitacupuncture.comInstagram @moonrabbitacupunctureGudrun's Business Insider interviewGudrun's Social Media Manager: Monika Dixon PR This episode is sponsored by Jane.Many of you are familiar with the name, but if it's new to you, Jane is a HIPAA-compliant all-in-one practice management software and the sponsor of our show today.The team at Jane know your time is valuable and they've designed Online Intake Forms to help you reduce admin work and so that you can take back your treatment time.Whether you need to collect patient data, insurance policy information, health history, or consents, Jane's Online Intake Forms offer a safe and secure way to gather everything you need before your patients walk through your door.You can also collect payment details securely through your intake form, via Jane's PCI-compliant payment solution, saving your patients time at checkout.To learn more about how Jane's intake forms can help, head to jane.app/guide to book a 1-on-1 demo with a member of their team. If you're ready to get started, you can use the code ACUSCHOOL1MO at the time of sign-up to get a 1-month grace period applied to your new account. Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Welcome back! This week I'm interviewing therapist and business coach, Kayla Das.Have you always wanted to create an online course or other online revenue stream, but had no idea where to start? If that's you, I think you'll really enjoy this conversation with Kayla!I'm also a huge fan of both passive and active online income. I think harnessing the power of the internet to help supplement your brick-and-mortar revenue is always a great idea.In this episode, we talk about:Earned income vs. passive income, and the concept of the income glass ceilingWhy passive income is not technically passive – but still worth the effortHow passive income requires more up-front work and faith, for a potentially larger payoff in the long runWhy choosing your passive income stream based on your personality type is critical for long-term sustainability and enjoymentAnd much moreI hope you enjoy this fun conversation with Kayla!SHOW NOTES:Kayla's Passive Income Personality Quiz Quizhttps://quiz.tryinteract.com/#/63d406bc64d63a0016ae563aFollow Kayla on Facebook – Kayla Das Business CoachingJoin Kayla's private Facebook group – Boosting Business: Therapists Private Practice Community (5.5k members)Listen to Kayla's podcast: Designer Practice PodcastKayla's website: kayladas.comThis episode is sponsored by Jane:Jane is an all-in-one practice management software designed to help you streamline your Acupuncture practice. I use Jane in my practice and I love it!

This week I'm chatting with Roxanne Francis, award-winning psychotherapist, business coach and owner of a busy group therapy practice in Toronto. Roxanne is also the founder of the Therapists' Lounge, a conference providing community and support for solo practitioners. And she's frequently featured in local and national media outlets, including Canada's well-known Breakfast Television. In this episode, we discuss the similarities between building an acupuncture practice and building a therapy practice, which includes very little marketing education in school, as well as the feeling that you're left to "figure it out on your own" when you graduate. Roxanne shares great advice and perspectives to remind us all that we don't have to be alone on this journey. In this episode, we talk about:How therapists and acupuncturists building their practices can benefit from community and support.How Roxanne landed TV appearances that have helped build her therapy practice.Roxanne's specific advice for pitching to TV producers.Overcoming nervousness in public speaking.How to plan for slow seasons in your practice.Consistency on social media vs. being on social "constantly" and why they are not the same thing.And much more.Hope you enjoy this gem of an episode with Roxanne!SHOW NOTES:Roxanne's website: Francis Psychotherapy & ConsultingThe Therapist's LoungeConnect with Roxanne on Social Media: Instagram @francispsychotherapyTikTok @francispsychotherapyFacebook @francispsychotherapyAcuHub - Remote receptionist services for acupuncturistsFree PDA Class: Email Marketing for Acupuncturists (1 NCCAOM PDA credit, Professional Enhancement Category)This Episode is Sponsored by AcuHub:AcuHub provides remote receptionists specifically for acupuncture practices. I use AcuHub in my practice and I love it!

This week I'm talking with Sarah Swanberg, acupuncturist and co-founder of Indigo Wellness Centers in Connecticut. Sarah shares her journey of expanding from a solo practitioner into two multi-disciplinary wellness centers with 15 staff members. In this episode, we talk about: Creating a company culture that aligns with your valuesWhat marketing has worked for Sarah and what hasn'tEmail newsletters as a powerful marketing tool for staying top of mind with patientsHow books and media appearances can enhance your authority and credibilityRepurposing content and using platforms like Help a Reporter Out (HARO) toStaying adaptable to the ups and downs of running a businessAnd moreI hope you enjoy this episode with Sarah!Join me for the Acupuncture Business Planathon this Sunday! >> Click here to learn more and register. Can't join us live? No problem. A replay will be sent out to everyone who registers. If you're a student OR finances are a little difficult year, feel free to email me at michelle@michellegrasek.com for a 1/2 off discount code. Hope to see you there!SHOW NOTES:Indigo Wellness Group WebsiteSarah's book, A Patient's Guide to AcupunctureIndigo Wellness Group Instagram @indigowellnessgroupIndigo Wellness Group Facebook @indigowellnessgroupHelp A Reporter Out (HARO)Sign up for the 2024 Acupuncture Business Planathon - Live on Sunday, Dec. 10th at 11:00 am Eastern TimeSupport the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week I'm talking with Danielle Angela, a successful chiropractor, podcaster and business coach. With over 15 years of experience with the ups and downs of running businesses and pivoting multiple times, she helps fellow wellness entrepreneurs build practices that are aligned with their values. I'm sure you've noticed that the topic of alignment and preventing burnout has been coming up a ton lately with my guests, so let's lean in!In this episode we talk about:How it's never the wrong choice to take care of yourselfWhy the number of patients you're seeing each week may not be a good measure of the health of your practice or of your health as a practitionerHow practicing what you teach your patients can change your practice and your lifeA reminder that setting boundaries and creating structure in your practice helps prevent burnout so you can enjoy a long career in this medicineWhat does “making it” mean and how to release the expectations that society and our professions may place on usAnd much morePlus, all of my PDA classes, marketing templates and marketing coaching options are 30% off for Black Friday and Cyber Monday!Use code GRATITUDE30 or GRATEFUL30 at checkout to save 30% on:Marketing Ethics for Acupuncturists (2 NCCAOM PDAs in the Ethics Category)60-Minute Marketing Strategy Sessions with Me (Single or Ongoing)A Year of Email Newsletter Templates for Acupuncturists (30+ emails)Acupuncture Social Media GraphicsInstagram Reels for Acupuncturists For Beginners (3.5 PDA Credits)Acupuncture Marketing School (15 NCCAOM PDA Credits)And more(Apologies, in this episode I mentioned both discount codes accidentally... it was supposed to be GRATITUDE30 but I have now set it up so that GRATEFUL30 works as well!)SHOW NOTES:Danielle's website: drdanielleangela.comFollow Danielle on Facebook @drdanielleangela Follow Danielle on Instagram @drdanielleangelaSave 30% on all PDA classes, marketing templates, marketing coaching, and more at michellegrasek.com with code GRATITUDE30 or GRATEFUL30Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today I'm joined by Dr. East Phillips. East is an acupuncturist, business coach, and former long-time professor at Pacific College of Health Sciences.She's committed to helping others actualize their greatest potential and live with passion and enthusiasm.In her business coaching, East helps fellow acupuncturists build practices that are aligned with their goals and that bring them joy instead of burnout.She also loves to help acupuncturists create online classes and other alternate streams of income so they can have more freedom in their business.I hope you enjoy this conversation with East!Don't forget, Acupuncture Marketing School, the online class, is on sale now for $200 off. Bonus: Anyone who signs up this week gets a FREE 1:1 Marketing Strategy Session with me!This special sale ends on November 6th at midnight Pacific Time.>> Click here to learn more and use code PUMPKIN to save $200!In this episode, we talk about:Knowing when it's time to make a big change in your practiceSetting your pricesRecognizing the many forms of burnoutShould you monetize something you're giving away for free?Feeling aligned in your practice by defining your Light HouseSetting and maintaining boundaries to preserve your time and energyShow Notes:East's website: doctoreast.comFollow East on Instagram @doctoreastFollow East on Facebook @east.haradin.phillipsFollow East on YouTube @doctoreastEast's book, More Than a Treatment: How to Create Exceptional Experiences That Increase Patient Satisfaction and Improve Treatment OutcomesSave $200 on Acupuncture Marketing School plus get a bonus this week! A free 60-minute Marketing Strategy Session with me. Use code PUMPKIN to save before the ends on Monday, Nov. 6th.Thank you to our sponsor:This episode is sponsored by Jane. Jane is an all-in-one practice management software designed to help you streamline your Acupuncture practice. I use Jane in my practice and I love it!

Today I'm speaking with Liane Wood, a psychotherapist practicing in Ontario, Canada, and the founder of Psychotherapy Mastermind, which is an organization dedicated to helping therapists navigate entrepreneurship and learn to build successful practices.Liane's first career was in insurance, so she has a unique perspective on helping practitioners navigate risk as healthcare providers. In this episode we talk about some unique ideas, including what makes ethical marketing, what counts as informed consent, and much more. Liane also runs a successful multipractitioner practice, and we discuss what marketing is working for her right now. Hope you enjoy!SHOW NOTES:Liane's clinic websiteTo book a consult about informed consent or marketing with Liane email her at liane@rethinkme.ca. Consults are 60 minutes and the cost is $169.50 CDN.Psychotherapy Masterminds websiteInstagram: @psychotherapy_mastermindsFacebook: @Psychotherapy.MastermindsThank you to our sponsor: This episode is sponsored by Jane. Jane is an all-in-one practice management software designed to help you streamline your Acupuncture practice.With helpful features like online booking, electronic charting, insurance billing, and much more, Jane works hard to keep up with your busy practice.If you're interested in learning more, head to jane.app/acupuncture-us. Or use the code ACUSCHOOL1MO at sign-up for a one-month grace period inside Jane.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week on the Acupuncture Marketing School podcast I'm talking with acupuncturists Tori Paide and Marla Peoples, who co-founded the clean skincare brand, TOMA Skin Therapies.They've opened multiple practice locations and currently run the Stillpoint, a wellness center that offers acupuncture, massage, and skincare.And they teach fellow acupuncturists how to do facial gua sha and microneedling, both online and in-person. These classes are usually free and worth several NCCAOM PDA credits each, by the way. Check them out here.As you'll hear in the interview, I discovered Tori and Marla by taking their free microneedling class last year and have since integrated it into my practice. And I use their skincare line because I'm always searching for products with clean ingredients (without hormone disruptors), fair labor practices, sustainable packaging, etc.We dig in and talk about everything. I think you'll enjoy this one!In this episode we talk about:How both Tori and Marla left corporate careers to become acupuncturistsThe struggle behind their decision to add skincare services into their acupuncture clinicsThe reason they felt compelled to create their own clean skincare brandTheir transition to teaching skincare PDA classes to other acupuncturists, and why they love it so muchWhat Kenny Rogers has to teach us about entrepreneurshipWhy closing a practice isn't a failureAnd much moreSHOW NOTES:Click here to sign up for the following classes and/or create a wholesale account with TOMA:AcuGlow Facial Gua Sha Live Online Course (3 NCCAOM PDA credits)Micro+Needling Live Online Course (3 NCCAOM PDA credits)Increase Your Income: Tools for Growth (1 NCCAM PDA credit)TOMA Skin Therapies on FacebookTOMA Skin Therapies on InstagramJane App EHR - Use code ACUSCHOOL1MO for one month free of JaneSupport the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week I'm talking with Michelle Hamilton, founder of the online program, Community Acupuncture School.Michelle and I talk about how she opened her very first community acupuncture clinic outside on a patio, despite people's advice not to do it, and how it was one of the best decisions she ever made. We also talk about:How Michelle built that patio clinic into a successful multi-practitioner hybrid acupuncture practice with community acupuncture and one-on-one treatments that sees over 150 patients a weekHow seeing multiple patients per hour in community style practice actually supports Michelle's introverted natureAll the reasons community acupuncture is great for patient retentionHer sliding scale and membership optionsAnd much more If you'd like to launch a community clinic, or grow the one you already have, I think you'll really enjoy this episode.SHOW NOTES: Take a look at Community Acupuncture SchoolJoin the Community Acupuncture School waitlistMichelle's Business CoachingFollow Michelle on Instagram @dr_michellehamiltonFollow Michelle on FacebookContact Michelle: mhamiltonlac@gmail.comSupport the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week I'm chatting with acupuncturist and business coach, Julie Bear Don't Walk. Julie has been a business coach in our industry for many years, as well as a successful practice owner. I really enjoy her approach to coaching - it's all about building a practice that fits your life. She focuses on systems, capacity, and scaling while avoiding burnout. Whether you're a solo practitioner looking to increase patient numbers, or you're ready to scale and hire more practitioners, Julie has great advice to share.In this episode, we talk about:- How she grew her practice from a one-person show seeing 35 patients a week to a staff of eight helping over 150 patients a week- How her approach to business coaching is like applying a TCM treatment to your practice- Why internal systems are essential before applying marketing to your practice- How you can increase your capacity for seeing more patients without feeling burnt out- And much more. Enjoy this conversation with Julie! SHOW NOTES: - Life Flow Consulting Website: https://www.lifeflowconsulting.com/- Julie's acupuncture practice website: https://www.juliebeardontwalk.com/- Follow @lifeflow.consulting on Instagram: https://www.instagram.com/lifeflow.consulting/Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week I'm talking with business strategist Joanna Sapir. Joanna works with holistic entrepreneurs (including plenty of acupuncturists) to help them set up structures and programs in their business that create more freedom for you, the practitioner. In this episode we dig in and talk about her unique way of helping wellness providers set up treatment programs that not only better support their patients, but also generate regular monthly income and stability. It's much more than creating a package or a membership. Joanna walks me through her process and we have a great time discussing the details. This conversation gave me some really helpful insights about the way I run my cosmetic acupuncture packages at my office, and how I could change it to improve patient retention and compliance - and probably charge more! I'm in for that! We also discuss how solo practitioners can use this approach to go on vacation and still make income while they're away, and much more. Buckle up for this fun interview and some radical new ideas!SHOW NOTES:Website: joannasapir.comJoanna's Business (R)Evolution PodcastFree Masterclass: The Client Champion - The Unconventional PathFacebook: @JoannaSapirConsultantSupport the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week I'm chatting with Maya Suzuki, acupuncturist, translator, and founder of the online program, ShinKyu University. Maya trained in acupuncture in Japan and lived there for many years before returning home to the U.S. to open a private practice. She's licensed to practice acupuncture in both Japan and the U.S.Inside SkinKyu University, Maya teaches fellow acupuncturists to improve their technical skills and clinical results through Japanese-style needling and moxibustion. In this episode, we have a lot of fun talking about a wide range of topics, including:What's it like to study acupuncture in JapanWhy YouTube is an outstanding marketing strategy for online courses or brick-and-mortar businessesImposter syndrome and online visibility The importance of know your audience (i.e., your ideal patients) before creating a ton of marketing contentAnd much moreI hope you enjoy this episode with Maya! SHOW NOTES: Website: www.shinkyuuni.comYouTube @ShinKyuUniversityFacebook: @ShinKyuUniversityInstagram: @ShinKyuUniversitySet up an interview for ShinKyuUniversityAuthority Accelerator course by Sunny LenarduzziMaya's video referenced about imposter syndromeSupport the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week we're talking about new perspectives on marketing to help you approach your marketing with enthusiasm and consistency so you can get more visible in your community and help more patients. If you have trouble putting yourself or your business out there with marketing, then this episode is for you. I hope that one or more of these perspectives really resonates with you, feels energizing and provides new motivation for getting visible with your business!And this week, Acupuncture Marketing School is on sale, with quite a few free bonuses included for a total value of $1,632:Acupuncture Marketing School, including 15 PDA credits ($697)4 Bonus Lessons [Email List Building, SEO, and more] ($688)60-Minute One-on-One Marketing Strategy Session with me ($247)All for $497 when you use the discount code PATIENTBOOST. >> Click here to view Acupuncture Marketing School and enroll this week to save an extra $200! If you have any questions about the class, you're more than welcome to email me at michelle@michellegrasek.com Support the show

Welcome! This week I'm talking with my friend, acupuncturist and business coach, Jason Stein. Jason runs a private practice in Joseph, Oregon, and has a wide range of business and coaching experience in the last 25 years.Shortly after acupuncture school, he helped set up one of the first integrative medicine clinics in a Western hospital. He taught business classes at Oregon College of Oriental Medicine for over a decade. And he's offered both group and one-on-one coaching for many years. Jason's goal is to help fellow acupuncturists grow their practices while thinking outside the box about what that might look like and how to achieve it.I always appreciate that he gently challenges his clients to get honest about what they want, so that they can build a practice that supports that vision. Jason also has tons of practical marketing ideas to help you get visible in your community.I hope this fun conversation makes you think about what you need your acupuncture practice and marketing to look like in order to help you feel aligned, low-stress, and still meet your goals!In this episode, we talk about:How to optimize your Google Business profile to rank higher in a Google searchJason's decision to build a wellness center from the group up during the pandemic while living in a tiny house with his familyTips to avoid burnout in your practiceTips for introverts to feel comfortable and welcome at networking eventsMarketing as trust building and why this mattersWhy it's probably time to raise your ratesAnd much moreSHOW NOTES:Jason's website: WellnessRenegades.comGoogle Business Profile Review with JasonFollow Jason on Instagram: @WellnessRenegadesFollow Jason on FacebookConnect with Jason on LinkedInThe Wellness Renegade PodcastSupport the show

This week I'm talking with Jenn Collins, founder of Acu Hub Virtual Receptionist services for acupuncturists. *Sorry for the sound quality on this one! I'm editing the episodes myself and this was a little beyond my means to fix... but I didn't want you to miss on some great insights from Jenn!*If you're not familiar, having a virtual receptionist means that phone calls to your office are forwarded to your virtual receptionist in their home office. They have access to your cloud-based online schedule so they can set up or reschedule appointments, answer questions about your office, etc. In this episode we talk about my experience with Acu Hub. I've known Jenn a long time but I just recently started using the service. Jen also runs a clinic with three acupuncturists and we talk about what's working for marketing her practice right now, what brought her to acupuncture, and much more.Hope you enjoy it!In this episode, we discuss:How Jenn came up with the idea for virtual receptionist services for acupuncturistsMy experience with Acu Hub at my practiceWhen a virtual receptionist is a good fit vs. an in-person employeeGoogle ads and print ads for growing a practiceWhy you shouldn't use your personal phone number as your business phone number Thinking outside the box about what kind of support you need at your clinic, and why that might look different for everyoneAnd moreSHOW NOTES:Website: acu-hub.comInstagram: @acuhubFacebook: @acuhubEmail: support@acu-hub.comSupport the show

Welcome! Today I'm thrilled to be talking with Clara Cohen, the founder of AcuPro Academy. You may be familiar with her – with a combined 300 thousand social media followers across multiple platforms, Clara is a proliferative and very dedicated content creator. But more than that, she's both effervescent and inspiring.In her early 20s, Clara moved from France to Western Canada on her own, speaking little English. She was in the fitness industry for over a decade before her career change to Chinese medicine, and she's never looked back. She brings so much energy and enthusiasm to everything she does. Talking with her is always a delight.Clara's been a licensed acupuncturist for 20 years in Canada, has been teaching future practitioners for 14 years, and is the sole creator of everything you see at AcuPro Academy for the past 7 years.She's also the author of 3 TCM books.Her mission is to support acupuncture students and practitioners all over the world, with easy to grasp and fun to learn Chinese medicine content!In this episode, we talk about: How Clara moved from France to Western Canada and learned English by herselfHer transition from the fitness industry to acupuncture school in her late 30sClara's experience with Marie Forleo's B-SchoolWhat one thing transformed her business and increased her patients from 20 to 55 in six monthsHow your unique strengths are the key to growing your acupuncture practiceThe fact that despite being prolific and very visible on social media, Clara is an introvert and what this means for the rest of us introverts (good news)Why no one cares what you look like on video And much moreI hope you really enjoy this conversation with Clara. Let's dive in!SHOW NOTES:AcuPro Academy website: acuproacademy.comFree resources page: acuproacademy.com/acupuncture-practice-tcm-resourcesClara's email: clara@acuproacademy.comFollow Clara everywhere on social media: @acuproacademy: Instagram@acuproacademy: Facebook@acuproacademy: YouTube@acuproacademy: TikTok@acuproacademy: Twitter@acurpoaacademy: PinterestSupport the show

Welcome back! This week I'm talking with Maika Endo, business coach and former owner of an award-winning spa in Beijing, which she managed remotely from 4,000 miles away.Maika has so much experience as a small business owner and a unique approach to building a business that sustains you while healing others.Born in Japan, Maika is currently based in Turkey and has lived all over the world including China, France, and the US.She's the host of the Business Clarity Podcast and the author of Focus & Flow.Her goal is to help wellness entrepreneurs create businesses that leave a legacy and allow them to have a life of meaning and impact.Maika shares how overwork led to exhaustion and illness many years ago, and how that experience informs the way she leads others & coaches wellness entrepreneurs. I really appreciate Maika's approach to business and marketing and this is the second time I've interviewed her. You can read her first interview here.In this episode, we talk about:Why getting clear on your personal values is essential to running a businessThe various ways you can leave a legacy with your business, and why it mattersHow social media is like a fast-paced highway, and long-form content (podcasts, blogs) are like a slow walk in the sunshineThe importance of focusing on your own goals instead of drowning in the “shoulds” and chasing after other people's dreamsAnd much moreDonations for Turkey Earthquake Survivors and Programs:Maika lives in Istanbul, Turkey. Though she is not at the epicenter of the recent earthquakes (which were in southern & central Turkey and Syria), she says the entire country felt the tremors.Maika and her husband have been dedicated to relief efforts in the past month, and she's shared a few link to reputable nonprofits & fundraisers that are helping the nation recover from this tragedy.If you're inclined to donate, please consider these nonprofits to help support Turkey in the aftermath of the earthquakes:Educational Volunteers Foundation of Turkey (TEGV)AHBAP AssociationEarthquake Aid for Displaced Mothers and ChildrenShow Notes:Follow Maika on Instagram @maika.endoConnect with her on LinkedInMaika's Website: http://www.maikaendo.coMaika's Signature Group Program: Intentional Business Immersion Read Maika's previous interview with MichelleSupport the show