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Connie Lewin found the funders. She wrote the emails. She sent the proposals. The response was silence.With a $1 million goal for a small nonprofit in Rwanda and no established high-net-worth donor network, Connie had to quickly step into a leadership role and take responsibility for the organization's goal to scale its impact and operations in three years.What finally moved the money wasn't better writing. It was closing the distance between donors and the people at the center of the mission by tapping into donors' heads and hearts and making the case for giving by connecting business strategy with empathy.

Jai Al-Attas started a record label at 16, sold it to Virgin Records at 24, and never went to college. So when he moved to LA and tried to get people from a reentry program and a homeless youth org into music industry internships, the question that kept coming back — "are these people in college?" — landed personally.He didn't have a plan. He had a chip on his shoulder and $1,800 he needed for rent. He spent it on 10 Chromebooks instead.

April Thompson took a grassroots foster care nonprofit from 33% donor retention to 66% — and grew the donor file from about 100 to over 400 along the way.The system behind it was two touches: a personal voicemail within 48 hours, a handwritten note from a board member days later. Both logged in the CRM. That's it.

The film ended and the room went silent. Then it roared. Over the next three years, hundreds of donors gave more than $300,000 to build one young woman a home of her own.That's what belief looks like when it shows up. Max Kringen and Annie Wood of Tellwell Story Co. have spent years studying how it gets built — and it isn't luck, and it isn't a bigger ask.

The right influencer for your mission probably isn't the biggest account in your city. It's more likely someone already following you, already talking about your cause, and already waiting to be asked well.Trevor Boffone had three months and zero dollars to activate creators for Mental Health America of Greater Houston's new provider-matching platform. His first list of 20 got him one yes. His second approach — an open call and a radically honest ask — got him 26 pieces of content.

"There's so many brands for division in this country. Where's the brand for unity?"That question is why Us United exists. Adam Mizel spent more than 30 years in finance and entrepreneurship before his wife Tanya asked him the question that ended that chapter: What are you going to do?

Katie Hannah printed out the rejection email and brought it to the interview. "After careful consideration, our board of reviewers has determined that your application does not make the case for membership at this time."Most fundraisers file that away and move on. The Director of Development at Momentum Leaders sent one open-ended question instead — and it turned into a $223,000 yes for a leadership nonprofit in Birmingham, Alabama.

$1,500 in lifetime giving. A million-dollar gift in the will.Tony Martignetti calls it the planned giving multiplier — the gap between what a donor gives you while they're living and what they leave you when they're gone. It's often measured in the thousands. And the donors most likely to trigger it aren't your wealthiest. They're your most loyal.

One in five adults now get their news from TikTok. Over 40% of adults under 30 do. That same feed is where younger donors are finding the causes they'll give to. Trust has shifted from institutions to individuals, and most nonprofits are still running the old playbook.

Big Brothers Big Sisters has been collecting data for 120 years. When an economist finally studied it, the case for support changed completely: young people who were mentored are 20% more likely to attend college and earn 15% more.Ginneh Baugh, Chief Impact Officer at Big Brothers Big Sisters of America, has spent two decades helping nonprofit leaders measure what actually matters. Her system is three steps — know your data, show it as a story, grow the movement around it.

Scott Curran has helped former presidents, Fortune 500 companies, and street-corner nonprofits turn good intentions into real impact. After a decade as general counsel of the Clinton Foundation and ten years building Beyond Advisors, he kept noticing the same thing: the world's most effective changemakers and the hometown hero nobody's heard of have the exact same nine things in common.So do you. That pattern became his new book, Better Good — a framework any organization can start using today with a Post-it note.

Most nonprofit leaders treat capacity like a fuel tank — something you deplete and refill. Brooke Richie-Babbage makes the case that capacity is something you design, and that the strain you're feeling is information about that design, not about your dedication.She's joined by two leaders who've rebuilt theirs in public: Casey Lardner, Executive Director of Genspace, the world's first community biology lab, and Chidi Asoluka, Founder and CEO of NewComm, which went from a classroom experiment with 18 kids to a student-led organization delivering projects for the NYC Department of Health and Mount Sinai.

Jenn DeBarge Goonan has sent thousands of pitch emails to editors, producers, and partners. She's distilled what works into four steps — and they work whether you're chasing press coverage, a corporate partner, or a major donor meeting.Jenn launched Lululemon into the U.S. market, built campaigns for Ben & Jerry's, and now runs JAG Communications, where she's spent 20 years making mission-driven work visible.

The gap between hope and despair has grown from 4% in 2010 to 27% today. That's the "hope gap" — and it's the reason Jon and Becky spent 10 episodes sitting with eight change leaders who are filling it, one story at a time.

One client reclaimed 15% of their lapsing donors and added $200,000 by year-end. No new campaigns. No bigger team. Just a stewardship system running quietly in the background. Rachel Bearbower built it.As founder of the Nonprofit Automation Agency, Rachel has helped clients climb from 35% to 50% donor retention in a single year, recover nearly $20,000 in lapsed gifts in 90 days, and hand 20+ hours a month back to overstretched teams — all without losing the human touch.

Most of us picture democracy being decided on Election Day. Hannah Fried spends her life on the part nobody watches — the quiet, local decisions made months and years before a single ballot is cast.Hannah is co-founder and CEO of All Voting Is Local, a national nonprofit working year-round in eight states to remove voting barriers for Black, Brown, and Native American communities. She and her co-founder spent years saying "somebody should start an organization" focused on the local officials quietly deciding how elections run — then realized they were the somebody. They built it from her kitchen table with no money, got incubated by The Leadership Conference, and went independent in 2022.In this episode, you'll hear:Why the decisions that make or break your right to vote — where polling places go, what hours they're open, how vote-by-mail works — get made by local officials long before any ballot is castThe playbook for turning one county-level win into a national conversation — and why story is the engine that does itWhy "it's never too late to get involved" is more than a platitude, plus the concrete ways any person can plug in this yearIf you've ever wondered whether slow, local, unglamorous, years-in-the-making work actually adds up — this conversation is your answer.

Half the world's coral reefs have died since the 1970s. That's the kind of number that makes a person feel too small to matter. Sam Teicher has built his whole approach around refusing to let it. Sam is the co-founder and Chief Reef Officer of Coral Vita, a company that grows coral in land-based farms and plants it back onto dying reefs. He could have built a nonprofit to do it. He built a for-profit instead — after a UN-funded project collapsed when a small, restrictive grant didn't renew — and started with just $1,000. A decade later, Coral Vita runs farms from the Bahamas to Saudi Arabia and has earned Sam the Earthshot Prize and a Forbes 30 Under 30 nod.

A 52-year-old man who'd spent too long online reading conspiracy theories walked up to Imran Ahmed's colleague — a member of parliament and mother of two — and killed her, screaming internet slogans as he did it. That was the moment Imran realized the online world and the offline world had quietly become the same world.Imran Ahmed is the founder and CEO of the Center for Countering Digital Hate (CCDH), a US–UK nonprofit that produces the hard evidence lawmakers, advertisers, and parents use to hold social media and AI companies accountable.

Madge Thomas leads a leadership academy most nonprofit professionals have never heard of — one that's quietly spent nearly two decades and $100M+ training over 165,000 nonprofit leaders worldwide. As president of the American Express Foundation and head of corporate sustainability at American Express, she's built it on a deceptively simple premise: invest in the leader, not just their programs, and the impact ripples outward — to the organization, the community, and long after any single initiative ends.Madge makes the case that the people powering nonprofits are the sector's most under-resourced asset — then shows how the Academy is changing that with funding, peer cohorts, alumni grants, and a curriculum rebuilt for this moment: AI training with Microsoft, storytelling with TED, and resilience for a shifting funding landscape. If you've ever poured everything into your programs with nothing left for yourself or your team, this episode names that tension out loud — and offers a different way through.In this episode, you'll hear:Why investing in individuals instead of just programs creates a "two plus two makes five" ripple effect that most funders never think to measureHow the Academy stacks funding, a peer cohort of ~75 leaders, and alumni grants to attack nonprofit burnout at the root — by removing the impossible choice between developing your people and running your programsWhat today's nonprofit leaders need that they didn't a decade ago, including AI training built with Microsoft and storytelling training built with TEDYou'll walk away with a new lens on where philanthropy should focus — and a reminder that you don't need a $100 million budget to start a ripple. A ripple starts with one tiny fracture in the surface.

There are 12 million kids in the U.S. with a mental health concern, and four out of five never get treatment — not because the care doesn't exist, but because it takes an average of 15 years for proven research to reach the providers families actually visit.Dr. Lisa Hunter Romanelli has spent her career closing that gap. As CEO of The REACH Institute — and its very first employee 19 years ago — she's helped train nearly 10,000 primary care providers in evidence-based children's mental health care, with a goal of 16,000 by 2027.

The traditional nonprofit playbook is full of defaults nobody voted for: merge only when you're desperate, expect your team to run on empty, soften your mission to stay safe, and treat funders like they're doing you a favor. At the We Are For Good Summit, four leaders sat down to throw all of that out.

The Kiki and ballroom scene, built by Black and brown LGBTQ+ youth of color in New York City, has been creating art, designing fashion, performing, and building community for over 20 years.Meet Colby King

Dr. Sanjay Bindra is a practicing cardiologist who built a $2.5 million endowment at a zero-staff nonprofit in less than four years, with no campaigns and no urgency emails. Then he studied why it worked. The result: the GIVE Study, a 12-month real-time look at how small nonprofits can achieve sustainable recurring giving through trust, behavioral design, and strong governance. In this episode, you'll hear:Why first-time donor retention has been under 20% for decades, and the single most important thing you can do to change that numberThe difference between dopamine-driven fundraising and oxytocin-driven relationshipsThe GIVE framework: Gratitude, Impact, Voice, and Engagement, and how to apply it to build genuine donor relationships that lastWhat your org can do right now to start building a sustainable baseYou'll walk away with a replicable framework for turning one-time donors into lifelong community members.

An 85% graduation rate against a district average of 60% — at a second-chance school in the South Bronx where the primary healing tool isn't a worksheet or a clipboard. It's a professional recording studio.

"Crisis creates clarity, and philanthropic funding is the best risk capital we have." That's how Hala Hanna reads the moment we're in, and as Executive Director of MIT Solve, she has the data to back it up.MIT Solve has spent a decade brokering the relationship between companies, funders, and the early-stage innovators closing equity gaps in health, learning, climate, and economic opportunity. Their 460 solvers are reaching 430 million lives, have mobilized $87 million in direct funding, and have collectively raised $1.4 billion. And Hala has a front-row seat to the fundamental shift happening in how money moves toward mission.In this episode, you'll hear:Why the most forward-thinking funders are moving from rewarding proximity to power to rewarding proximity to the problem, and what that means for your missionWhat corporate partners actually need from nonprofit partnerships right now, and how to position your org to meet them thereWhy pairing measurable outcomes with storytelling is the real fundraising unlock, and the one question every nonprofit leader needs to answer before walking into a funder conversationYou'll walk away with a sharper read on where philanthropy is heading and a concrete playbook for becoming the partner funders are actually looking for.

As Co-Founder of Caring Across Generations and President of the National Domestic Workers Alliance, Ai-jen Poo has spent decades working at the intersection of policy and culture — because she knows you can't change one without the other. A MacArthur Fellow, Time 100 honoree, and author of The Age of Dignity, she's now launching a million-care-conversations campaign and a new production label, Give Not Take Media, to get care stories into film and television at scale.

Most nonprofits treat email like a megaphone. They show up loud when they need donations and go completely quiet in between. Katelyn Baughan has worked with UNHCR, Amnesty International, the Trevor Project, and the National Breast Cancer Foundation, and she has seen this pattern cost nonprofits thousands in unrealized donations.Her fix: stop thinking about campaigns and start building infrastructure.In less than 20 minutes, Katelyn walks you through the automated email system that works in the background to build donor relationships, nurture loyalty, and raise more money, even when you're not hitting send.

Scott Cameron is a two-time Emmy Award-winning creative leader who has spent his career executive producing international adaptations of Sesame Street, bringing this iconic brand to audiences in 190 countries and 31 languages. He joins us for this special episode to talk about what 57 years of research-driven storytelling has taught him about how story actually changes people.

Matt Oh was an engineer with a stable career and a 9-to-5 when a mission trip to India stopped him in his tracks. He saw something he couldn't unsee — women and children spending 10 hours a day walking to collect dirty water.In 2015, he founded FOREFRONT Charity with a few college friends and one water well. Today, more than 100,000 people across India, Kenya, and East Africa have been impacted through clean water, education, medical care, and empowerment. 105 water wells drilled. A school built, in which 20% of the students once worked in child labor, that now serves more than 250 first-generation students. A 90% program efficiency rate. Clearly, an engineer is running this.

This episode includes themes of combat trauma, mental health, and suicidal ideation. If you or someone you know is struggling, please reach out to the 988 Suicide and Crisis Lifeline by calling or texting 988.Meet Richard Casper

What does it actually mean to fund community power? Not a one-time grant, not a single big donor relationship, but real, sustained infrastructure for the leaders closest to the problems. Vincent Jones has spent three decades figuring that out.Meet Vincent Jones

There is a growing gap in our world between hope and despair. And storytelling might be the most powerful tool we have to fill it.Welcome to Stories That Fill the Hope Gap, a 10-part limited series created in partnership with Good is the New Cool and We Are For Good. Every Wednesday for the next 10 weeks, we are bringing you a changemaker who is using story to cut through noise, build connection, shift culture, and move people to action.We open with the conversation that started it all: the keynote Afdhel Aziz delivered live at ImpactUp: Story, framing the big idea that runs through every episode that follows.In this episode, you'll hear:What the Hope Gap is, where it came from, and why it matters for every changemaker telling stories right nowWhy pop culture, social media, and news are all feeding despair, and what that means for how we communicateGallup's 2026 finding that hope is the number one thing people want from their leaders, outpacing trust, compassion, and stability combinedAfdhel's 3-step storytelling playbook: start with hope, spark wonder, inspire courageous actionWe need your stories to help fill the hope gap. Share yours at weareforgood.com/hopegap.

Meet Christina Martin Kenny

Meet Amanda Green

Is philanthropy stuck in hypothesis mode?In science, there are two kinds of research: hypothesis-driven, where you predict the outcome before you run the experiment, and exploratory, where you map the landscape and stay open to what you find. The biggest breakthroughs almost always come from the second.Meet Casey Lardner

Meet Dave Raley

Meet Nathan Cook

We're living in the loneliest moment in modern history. And at the same time, people have never been hungrier for hope, for joy, for meaningful connection. Your volunteers are at the center of that tension. And if you're not treating people power as a strategy, you're leaving your mission's most powerful asset on the table.Recorded live at the We Are For Good Summit, this conversation brings together four extraordinary leaders: Susan McPherson, founder and CEO of McPherson Strategies and author of The Lost Art of Connecting; Nicole Stewart, Executive Director of Boston CASA; Nicole R. Smith, Executive Director of ALIVE, the National Professional Association for Leaders in Volunteer Engagement; and Sara Lomelin, CEO of Philanthropy Together.In this episode, you'll hear:What ALIVE's data shows about organizations that treat volunteers as strategy vs. afterthought: 80% more volunteers, 60% higher engagement, and donors who are twice as likely to giveBoston CASA's three non-negotiables for scaling a volunteer program without burning people out: exceptional training, strong supervision, and a mission-anchored cultureHow to operationalize people power right now: from launching a giving circle to giving volunteers a role, not a receiptWhy skills-based volunteering is surging even as companies go quiet on CSR, and what that means for nonprofitsPeople are looking for hope. They're looking for joy. They're looking for meaningful connections. You are the one they've been waiting for.

Meet Pedro J. Rivera

At 4am on April 3, 2025, Jennifer Rupp's phone wouldn't stop buzzing. 93% of Michigan Humanities' budget. Gone overnight. What happened next is a story about crisis leadership, radical transparency, and why connection isn't a soft strategy. It's the only strategy.

700 episodes felt like the kind of moment that deserved more than a LinkedIn post and a few dancing emojis. So we sat down to talk about what this journey has taught us about generosity, the stories that haven't left us, and what we're still learning.We're so grateful you're here. Come celebrate with us.

Meet Jeremy Bouman, Founder of RISE in Omaha

Kyle S. King started his nonprofit journey as a college junior, raised $100K, and never stopped. Eight books, a publishing company, a keynote career, and the Growth Alliance later — he's spent over a decade helping mission-driven organizations do the deeper work first: aligning leadership, tightening operations, and sharpening the stories that actually move donors to act.

"You don't manage volunteers. You have to inspire them."Jeff Byard figured that out after 14 years in Alabama emergency management, six years as a senior leader at FEMA overseeing 185 presidential disaster declarations, and now as Chief Programs Officer at Team Rubicon — the disaster response organization with 200,000 Greyshirts deployed across the country and around the world.In this episode, you'll hear:Why the shift from volunteer management to community building changes everything — and exactly how Team Rubicon made that shift at scaleHow 3,500 volunteer leaders lead a Greyshirt nation of 200,000 — and what that organizational structure teaches every nonprofit leaderJeff's One Good Thing: don't let perfection get in the way of good.Episode Highlights:Jeff's origin story: Marine Corps to FEMA (3:08)Joining Team Rubicon and the "for impact" sector (6:36)You don't manage volunteers — you inspire them (7:48)What Team Rubicon does: 1,000 service projects a year (9:14)Volunteer management vs. community building (12:00)Veterans + "kick ass civilians": the 50/50 dynamic (14:51)Making volunteers your core capacity at scale (16:13)10 simultaneous operations in Hurricane Helene (16:51)The philanthropy moment that made Jeff cry (20:55)One Good Thing: don't let perfection get in the way of good (25:04)Resources Mentioned:Team RubiconTunnels to Towers FoundationJeff Byard on LinkedIn Full Episode Landing Page: https://www.weareforgood.com/episode/697//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi

Trust is not a soft skill. It's the whole job.Today we're bringing you something special: Aila Malik's live keynote from the We Are For Good Summit, followed by a real-time coaching Q&A with our community.Aila has spent nearly a decade working alongside nonprofit leaders at their most defining moments: leadership transitions, burnout, mergers, and organizational inflection points. Her firm has partnered with hundreds of organizations, and her framework for building trust has changed how leaders think about culture, credibility, and change.In this episode, you'll hear:Why trust isn't a soft skill — and why treating it like one is silently breaking your organizationThe three layers of trust (workability, credibility, vulnerability) and exactly where most leaders get stuckHow to rebuild trust after a leadership transition, a broken promise, or a loss of confidenceWhat Aila told a room full of summit attendees about why people resist change — and why the answer isn't strategy, it's safetyEpisode Highlights:The Sector as a Response to Broken Narratives (1:42)The Three Layers of Trust (8:15)Building Credibility (10:10)The Vulnerability Layer (12:47)Live Q&A: Trusting Funders and Long-Term Partners (17:33)Navigating Trust in Organizational Transitions (20:00)When Stakeholders Have Different Goals (24:27)Trust Repair and Apology Tours (30:03)What Young Organizations Should Know About Trust (33:47)Middle Management as Trust Infrastructure (35:00)Aila's One Good Thing (40:01)Resources Mentioned:Connect with Aila + Venture Leader CollectiveFull Episode Landing Page: https://www.weareforgood.com/episode/696//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi

Sara LaBarge grew up on the Menominee reservation in Wisconsin, won a Gates Millennium Scholarship as a teenager, and went on to lead strategic partnerships at Native Forward Scholars Fund — the largest direct scholarship provider to Native students in the country. When MacKenzie Scott called (twice), their organization was ready. This conversation is about what that readiness actually looked like.Native nonprofits receive less than 0.5% of all philanthropic funding. Native Forward has been building anyway — for 55+ years. And the frameworks Sara uses for partnerships, accountability, and trust-based giving are some of the most practically useful we've heard for any fundraiser navigating high-stakes funder relationships right now.

Meet Eliza Blank, the new CEO of The Farmlink Project

In today's episode, Jon and Becky sit down with Afdhel Aziz, founder of Good is the New Cool, to unpack why the way most nonprofits tell their story is quietly killing their impact, and what the new playbook looks like.Afdhel has spent 30+ years advising brands like Disney, Coca-Cola, Gap, and Adidas on purpose-driven storytelling. But his most urgent work right now is closing the hope gap - a measurable 27% chasm between hope and despair in society, tracked by Yale. He believes nonprofits sit at the center of the solution. And he's here to show you exactly how to get there.

In this Working Session, Jon and Becky are joined by digital strategist Josh Burns to rethink how nonprofits approach online giving — moving beyond quick wins and into strategies that actually build momentum. Together, they explore why so many organizations feel stuck growing digital revenue and how a shift toward relationship-first thinking can unlock more sustainable, long-term results.From understanding the “digital donor gap” to building a simple growth framework rooted in human behavior, you'll learn how to align your digital presence with real-world connection — and turn passive audiences into engaged, giving communities.Top 3 Takeaways:Online Giving Starts With Human Connection — Not Conversion: Digital channels may be the medium, but people are the mission. Learn how to ground your strategy in empathy, proximity, and real relationships so your messaging resonates beyond the screen and inspires meaningful action.Use a Simple Growth Framework to Guide Strategy: Break down your digital ecosystem into three key stages — awareness, consideration, and action — and understand how each channel (social, website, email) plays a role in moving supporters toward deeper engagement and giving.Play the Long Game With Story + Community: From email nurture to community-building spaces, discover how consistent storytelling and intentional engagement create the trust that leads to higher conversion over time — not just one-off gifts.This episode is packed with practical, low-lift ways to strengthen your digital presence — whether you're just getting started with email, refining your storytelling, or rethinking how you engage donors online.Welcome back to Working Sessions: hands-on, clarity-filled conversations designed to help you move real work forward inside your organization.Let's get to work.Episode Highlights:  Understanding the “Digital Donor Gap” (04:47) Why Data + Humanity Must Work Together (06:52) Digital Should Drive Real-World Action (07:27) Breaking Silos: Learning From Programs + Donors (10:30) The Feel–Know–Do Storytelling Framework (13:19) The Digital Growth Framework: Awareness → Action (14:47) First-Party Data + Building Direct Relationships (18:10) Community-Building as a Growth Strategy (20:14) Playing the Long Game With Email + Story (23:11) Tracking Metrics + Setting Realistic Goals (25:05) One Good Thing: Get Out of Your Comfort Zone (30:02)Episode Shownotes: www.weareforgood.com/episode/692//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi