Podcast appearances and mentions of erica taylor

40+ makeup expert and Tiktok beauty sensation Erica Taylor joins me to share her journey from decades behind department store beauty counters to building a massive online following. We get into the most common makeup mistakes that age the face—and her current favorite product reccomendations. For notes and links to everything mentioned in this episode, subscribe to the Too Niche Mood Board for free on Substack. Thank you to our sponsor OSEA use code NICHE for 10% off at Oseamalibu.com

So... a couple of weeks ago, I was headed to a brand event with fellow makeup artist Eva Perry. It was for IT Cosmetics and I go more into detail about the event on my substack (hint... head there and hit subscribe- it's free) At the event, Jenna Bush Hager along with IT Cosmetics Global Makeup Coach Erica Taylor presented all the ways in which women do it all which launching the new IT Cosmetics Do It All Radiant Concealer. I noticed Erica and I squinting at each other that way you do when you recognize each other... finally we realized we worked together waaaaaay back when at Bloomingdale's of all places (children, there was a career path known as the "Counter Girl"... back then). Yes- Erica, though younger than I, was my trainer at the MAC Counter when we were just kids. I immediately invited her onto the podcast to fill me in on her AMAZING career and all that has happened since then, including gaining over 1 million followers on IG and more on TikTok. She also shares with me her IT Cosmetics faves and plently of those amazing tips that she is famous for. This is a really fun one, you guys. Enjoy! Get full access to Look Behind The Look at lookbehindthelook.substack.com/subscribe

Genentech VP, CMO Erica Taylor joins The Current Podcast to share her unique journey from immunology to biotech marketing, and the evolving role of biotech brands in mainstream media.  Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Kat Vesce (00:00):I'm Kat Vesce. And I'm Ilyse Liffreing and welcome to this edition of The Current Podcast. In honor of International Women's Day and Women's Month, we're spotlighting trailblazing women in marketing at this year's South by Southwest.Ilyse Liffreing (00:16):For this episode, we're excited to be joined by Erica Taylor, vice president and chief marketing Officer at Genentech, a company at the forefront of biotech innovation for over 40 years.Kat Vesce (00:28):Erica has a unique background transitioning from a PhD in immunology and a product development into the world of marketing, bringing a scientific perspective to how Genentech connects with global healthcare providers and patients.Ilyse Liffreing (00:41):We'll dive into how that background informs her approach to marketing, the game changing campaign she's led, and how the biotech industry is evolving to embrace more creative, emotionally driven storytelling.Kat Vesce (00:54):Plus Erica will share her perspective on how women in STEM can break barriers and what the future of healthcare marketing holds. Let's get started.Ilyse Liffreing (01:01):So Erica, thanks for being here at South by Southwest. Thanks for having me. Of course. So you have a unique background for a CMO growing part of your career on the product development side of biotech. After earning your PhD from Stanford Medical School, what drew you to the marketing side of biotech and why don't we see more medical students transition into heading up marketing departments?Erica Taylor (01:25):Yeah, I sometimes think that I have the habit of just showing up in places I'm not supposed to be, and so I certainly didn't go into my studies in immunology with the idea that I was going to end up in marketing. I would've never have thought that that would be the case. It really sort of became apparent to me that I was very much interested in the intersection of business and science when I was nearing the end of my graduate program, but I wasn't really sure how to do that or how to get there. So I explored a lot and I often share when I do development conversations with folks in the industry that I've probably not gotten more jobs than I've gotten in my life trying to figure out how to be in these other spaces. But for me, the journey really started in consulting.(02:07):I was in management consulting for biotech and pharma industry, and that is what led me to Genentech. And at my career there I have had roles in analytics and in sales, and it was probably my time in sales that really got me interested in marketing. And so I was able to sort of land a role in marketing and to do so at a company that innovates on science. I think they were able to sort of see, okay, she maybe doesn't have a background in marketing, but she understands the science, she understands how to communicate it and what actually moves markets when you're in the sales field.Ilyse Liffreing (02:38):How has that background informed your approach as a CMO? Why is that scientific medical knowledge and maybe even sales knowledge so valuable?Erica Taylor (02:48):Yeah, I think one of the things that was a bit of an aha for me in my sales role was I'll say one of the most professionally transformative experiences I had, which is code for saying it was the hardest thing I've ever done. And you learn a lot about what actually motivates people in the decisions that they make. And marketing is really focused on influencing a decision that people make and you realize even though I have a background in science and people very much need to understand why they're making the decision they're making. If you're a provider making a prescribing decision or a patient choosing between options for medicines available to you, you need to understand the why of that. But really there has to be some kind of emotional pull there. And I was really fascinated with that because I sort of come from a very cerebral training of like, well, we've got this data and here are the patients for which benefit the most, and so therefore this is the natural conclusion of the decision you would make. In fact, it's far more complex than that and it's that complexity of human behavior that I got really interested in as I grew in the marketing organization. So I try to bring both the left and right brain such as it were to that thinking.Kat Vesce (03:53):As the best marketers do. We ask everyone this question, I want to go a little bit deeper. Is there a specific moment that changed the game for you as a marketer? Tell us your most defining career moment or pivot to date and what the obstacles were there.Erica Taylor (04:10):Yeah, I could probably name a few. I get the most depth in moments and insights when I actually get to interact with patients and with providers and sort of understand deeply their experiences. And one of the ahas that I got actually both in my sales and then later in my marketing role is that yes, Genentech, you guys have been trailblazing and biotech and you have been innovating, but the data is so complex even though I'm trained in this field with the patient loads that I see every day, I don't have time and you guys don't make it simple for us. And so the aha there is like, okay, then marketing campaigns have to really focus on taking very complex science, which I feel fortunate to understand, but boil it down to something that's very simple, that's very memorable. And the same for patients. Very often when I'm in conversations with providers, I have the patient in mind when I'm thinking about how I would want this medicine explained to me, and that is how I explain it to the provider thinking maybe if a couple of my phrasing or words sort of land, well then that's what gets repeated to the patient so that they understand the choices that they have before them.Kat Vesce (05:17):I love that. And as a biotech company now over 40 years old, how would you say your approach to campaign strategy differs from typical healthcare campaigns?Erica Taylor (05:25):Yeah, well for one,Kat Vesce (05:26):A little bit of that patient in mind.Erica Taylor (05:28):Yeah, the patient for sure in mind. And one of the things that I'm very happy to spearhead as the chief marketing officer is really thinking about how do we make that more and more personal? It's not the patient, it is the patient that may be a single parent that lives 45 minutes from their local healthcare system. How do I speak to that patient just as much as I speak to the patient that has a high powered career and really doesn't have the time to focus on themselves and needs something to be quick and convenient? And so really the opportunity before us is to figure out how to become more nuanced, relevant and personalized when we tell the stories of our medicines. What I love about Genentech and our ability to do that is we've always been focused on two things, patience and science. And as long as we keep those two centered in everything that we do, I think we're able to kind of meet that mark.(06:14):Maybe the other thing I'll add, because the idea of speaking in personalized ways is not new. It's not rocket science, it's not even the more complex things that we do, but the technology and the capabilities that exist maybe outside of healthcare are now being applied in our space. And so very excited about what things like generative AI can do for us and really being able to personalize our stories around our medicines and our development. But at scale, we market over 40 medicines, and so it's great to do this in one or two places, but imagine doing that across the full breadth of our portfolio.Kat Vesce (06:47):And I imagine that 40 medications or medicines times however many profiles fit the many faces of patients.Erica Taylor (06:57):Exactly.Kat Vesce (06:58):Yeah, you really need some automation there.Erica Taylor (07:00):Absolutely. The scale of the problem is impossible, and unless I'm getting sort of a complete blank check to build all the resources that I need, we've got to find ways to be more efficient with that.Ilyse Liffreing (07:09):So that has really got me thinking because as much as the customer is number one and everything, but you also have to speak to the provider and they're the ones who are going to be really selling your medicine to the patient themselves. How do you solve, I guess, for your need to resonate with both the customer provider and then who would you consider highest priority in those campaigns?Erica Taylor (07:34):No, it's a really, really great question. One of the things that I love about the healthcare space is that your decision maker and your end user are almost never the same person. And that's not totally unique. It's uncommon. But you could imagine parents buying baby formula are also decision makers, but generally not. And users, unless you were like me and got desperate and ran out of half and half and put baby formula in, coffee works great. Extra nutrients. Exactly. Yeah, life hack. So it's not totally unique, but you have to kind of speak to two audiences. So because of the breadth of our portfolio, we really do think about this disease state by disease state. So there are some disease states where really the provider is the driving decision maker. Examples of this can be if you're having a stroke and you're in the hospital, you're probably not deciding between which medications are right for now, you're really driven by the provider's decision maker.(08:31):You can think about that in some of our later line cancer portfolios. When you're in your past, your first two lines of treatment, you're really going to be relying on your provider to understand what are the next, so in those cases, we tend to focus more on the provider and the prescribing decision maker. There are other parts of our portfolio where it's really very much patient driven. We have a medicine that treats food allergy, and that really then tends to involve in some cases, adolescents, their parents. And so we really need to elevate their voices when we're thinking about how we make sure they have the right information. So it really can span the gamut, and it's about taking a specific view of that particular disease state and how decision-making is made.Ilyse Liffreing (09:09):That's amazing. Now the biotech category is not known for being exactly sexy when it comes to creative marketing. It's bogged down with side effects and similar storylines usually. How are you guys moving the needle in terms of creating those powerful maybe storytelling campaigns?Erica Taylor (09:30):Yeah, I mean, we are a regulated industry and I'll state first. It's actually really important that we give that information. Any medicine that anyone is going to take, you have to weigh the benefits and the risks, and it is on us to communicate that fairly. And so I very much stand behind that. As a scientist, we really have to do that, but that can also make it really hard to know what's what we're trying to do this. So for me, I always try to root in the emotion and what I tell my teams all the time at the end of everything we do is someone who is sick and scared and how do we really tap into that? What do they need in that moment of diagnosis? What do they need in that moment when they're a week out from treatment and they're not really sure if what they're experiencing is normal?(10:14):Really kind of capturing those moments along the patient's journey. And similarly for the provider's journey, if I were to be oversimplified providers saying 15, 20 patients a day, how do we find ways to make their challenging lives as easy as possible, as simple as possible? And so we kind of think of that almost in two tracks. Some of the best creative that I see really speaks to that emotion. We did a campaign in our ophthalmology franchise last year called A Beautiful Site, which really chronicles a parent watching their child go through the education and then that parent one day becoming a patient. And it's really a motive. We actually don't talk a ton about the medicine itself, but more the experience of what it's like when you're struggling with your eyesight and it's gotten a lot of traction just by speaking to that lived experience.Kat Vesce (11:03):We're going to shift the conversation and zoom out a little bit.Erica Taylor (11:05):Okay.Kat Vesce (11:05):Though biotech is not new by any means, the category was catapulted into the spotlight in mainstream media during the height of COVID-19 something very intimately a thing or two. Yes. Yeah. Gilead at the time, you saw this firsthand with your previous role. And tell us a little bit about that experience. What do you think has changed for the industry as a whole since then?Erica Taylor (11:27):Oh wow. So many things. I had so many reactions kind of experiencing as we all did. The sort of the Covid Ovid 19 crisis, the first among them is that science really became front and center. And as a scientist, I get excited, finally, we're getting the credit we deserve, but so much about it was what I understand is science. Science is slow and painstaking. It's a step forward, it's a step to the right, it's a step back. It's two steps forward. That is how science happens. The lay public for the most part just sees it at the end. And so you get to tell this story, but that's not actually how it went down. Think about your vaccines for things like polio. We weren't following the day to day of that. We just had it. And we go, great. That's wonderful science. So when looking through the vaccine development for Covid, we're kind of watching day by day, is it six feet?(12:17):What kind of mask? How do I do this? And so we got, I think people lost trust in science and that really was heartbreaking because that's actually how it is. And for me it's the resilience of the people that continue to pursue when you get up and the thing you thought was going to work didn't work today, and you get up tomorrow and go do it. And we were able to break through in that way. That's the one thing on the science side, on the marketing side, we now know names of biotech companies. No one generally does know that I get true. My branded medication, I get this branded, that branded medication. Now the names of the companies that produced the vaccines, you would go in and say, I want the Moderna one or the Pfizer one. That has never really happened before in our industry.(13:03):And we've had to go from being a sort of what I'll call a house of brands, the branded medication, to really thinking about, well, what is the worth in branding the house, the Genentechs of the world? We're actively thinking about how we do that, especially as we come to our 50th anniversary as a company next year. So I know there's a lot of activity and thinking, how do we strategically do this that is authentic to who we are as an organization and elevates all of the work that we do, all of the scientists that pursue day in and day out, all of the patients that we've been able to help improve the lives of.Kat Vesce (13:39):So in a world that we've been talking about has changed so much since Covid. Absolutely. People also expect more from companies than ever before. How do you align your corporate positioning with Genentech, with your creative output?Erica Taylor (13:51):Yeah. I think to me this is about relevance and authenticity. I think there's so much content in your life in and out of healthcare to consume, and I think people are far more discerning of what feels authentic to them, what feels true, what feels pandered to right today is International Women's Day. There's lots of celebrations around Women's Day. Not everyone has been consistent about really centering women and thinking about what are the things that women could benefit from and could use, I think, and the women walking around here today, they know the difference. And so I think for us, the onus is being true to who we are, being authentic, really, and as relevant as we can. And I think about that just sort of from the broader Genentech, but also how do we think about this product by product? What is the authentic experiences and where do we show up really matters? One of the things that I tell my teams all the time, I'm like, we'd say the word patient. They are people, which sounds obvious, but you can easily lose sight of the fact that the fact that someone is a patient is probably in the bottom five of the top 100 things they like about their life. So you want to be there when needed and the hell out of their lives when not. Right. And so how do we thread that line appropriately,Ilyse Liffreing (15:13):Right? Yeah,Erica Taylor (15:14):It's hard. It's hard. It's hard.Ilyse Liffreing (15:16):You could argue it's harder than your average CPG brandErica Taylor (15:19):ForIlyse Liffreing (15:19):Instance.Erica Taylor (15:20):Absolutely.Ilyse Liffreing (15:21):Absolutely.Erica Taylor (15:22):So it keeps it interesting for sureIlyse Liffreing (15:23):Yeah. Now, I know we kind of talked about this a little bit, but I wanted to zoom out here a little bit because of this trend, it seems like it's a trend anyway, and I'm curious what you think, but during the Super Bowl, there were stronger examples of creative lead pharma and biotech ads competing against the typical ads you would see during the Super Bowl usually. What do you think about this? Is that where we're moving as an industry?Erica Taylor (15:51):I think it's interesting. I feel like I'm a student of commercials. I actually personally love football, so I consume every second of the Super Bowl bowls for the game and then the ads that show. I think it's interesting and I think it's a space worth exploring as an industry. And I think we've seen, there's a Pfizer ad that was released this year. I think they did one last year as well. I think we're still trying to figure out how to land the mark. And Super Bowl is an interesting venue to do that. Most people don't want to see a drug commercial. They're eating nachos, they're watching a game, they're maybe cheering on a team, they're waiting for the halftime show, whatever. But how do you land in a space that is supposed to be celebratory in light with something that's relevant and important? I think it's worth exploring personally. I'm sort of like, let's see where there might be a relevant kind of meeting of the moment. And it might be specific to just that year, right? Or just this particular thing that we have in our portfolio that's innovative that we want to make sure people know about.(16:54):I don't know that I'd paint a brush and do it everywhere for all things personally, a hundredKat Vesce (16:58):Percent. ButErica Taylor (16:59):I'm sure there's probably other marketers on this listening here that'll say, no, you should be pushing. And I'm curious, sort of very curious about where this could go and interested to see,Ilyse Liffreing (17:10):Since we're at South by Southwest and this is International Women's Day, I'd love to get your take on some of these female focused questions. Sure. So first of all, what inspired you to pursue a career in marketing and how has your journey been as a woman in the industry? I know with your strong STEM background especially, do you feel like there's still a much needed boost in how women pursue stem?Erica Taylor (17:34):Well, I am particularly passionate about STEM fields and as a self-proclaimed and bonafide nerd, I think the more in which ways in which we can celebrate that the better. I think it is interesting. We've seen increasing percentages of women pursuing STEM careers, which I applaud. It's not even the painted, I think more in medicine and healthcare related fields, I think there's still more gains to be had in fields like engineering and computer science. And one of the things that are very critical if we want to truly unlock things like artificial intelligence, I think there's more to do there. But I feel very much the, I feel like I'm coming behind women that have gone before and have really blazed trails, and I feel the same responsibility to make sure that whatever trail someone believes I've blazed or not is easier for whoever comes behind me. And I feel a deep obligation that I spend a good amount of my time mentoring and developing everyone, not just women, but folks that are interested in, as I call it, being in places you're not supposed to be. I think it just makes for a an interesting career path and journey. And I don't know what I'll do in the future. I still dunno what I want to do when I grow up. I'm having a great time now. And so I look to mentors that help see, oh, okay, that's how you did that.Kat Vesce (18:59):Can we better support women in leadership roles? You mentioned mentorship. What are some other ways you're leaning into that?Erica Taylor (19:06):Yeah, I think it can come up in both direct ways, like mentorship. I think those programs benefit everyone. And both I learned from them and I learn a lot about some of the challenges that people face in their careers now. I think there's subtle ways. One of, I think the most powerful things that we can do is as leaders show up honestly and authentically and not be afraid of showing moments of vulnerability. And I think it humanizes you. I had an experience last year where my husband got very, very ill and I needed to have a pretty major surgery. He's doing great now. But sort of living through that and thinking about how do I do the job? I've asked, I've been asked to do, but show up authentically with my team and let them know, Hey, I've got kind of a lot going on at home right now and I don't even know that I navigated that line well. But more recently actually got up on stage in front of my full organization and kind of shared the story. And I did it in the context of marketing and what it meant to have healthcare providers sort give me exactly what I need in the moment to help support him through this.Kat Vesce (20:22):What a full circle moment.Erica Taylor (20:24):It was somewhat of a spontaneous decision, but I think as certainly women leaders as leaders, your podcasters don't know this, but I'm a woman of color, so a lot of things that are not typical about where I show up in spaces. And the more that I can make it that I'm still human, I'm still me, and I go through life the same way you do, you never know what people are walking around with kind of position. I think that helps invite others to say, okay, maybe I didn't get a PhD. Maybe I don't have these things, but I am as human as she is and maybe I can make it there too. I think there's value in that, even though I was literally shaking in my boots to tell that story to one stage, that's a hard thing to do. And fighting to keep my composure and be as authentic as I could. Well,Kat Vesce (21:13):That's the most humanErica Taylor (21:14):Response ever. Yeah.Kat Vesce (21:15):So inspiring. What advice would you give to the next generation of marketing leaders, including we talked about not just young women, but everyone looking to grow into that leadership role?Erica Taylor (21:29):Yeah, I usually give, and there's a couple schools of thought on this, so this is sort of Erica's school of thought on this, right? I think that you have to strike this balance between having depth of knowledge but getting breadth of experience. And it's a really hard one to thread, especially if you're doing something you love. You just want to do more and more and more and more. And there may be great growth paths to be had in that. But a lot of the advice that I give to folks, it's like every time you think about pursuing another role, I am going to apply for this role. It's a promotion, it's a lateral, it think two moves ahead. Does it unlock more options for you? And be very aware, my more senior leaders, I'm like, you have to understand you're at a point in your seniority where making lateral moves gets harder.(22:12):And so you want to make them in your earlier points in your career when you can. Because one, there's just more of those roles. I'm a vice president, there's not a lot of us at Genentech. And so if I want to move laterally, I have fewer options. I have to be that much more thoughtful about it. But I feel like I come at this with the space of a more breadth of experience, but you still got to know the job. So you kind of have to navigate this sort of, as I call it, the difference between scuba and snorkel. If you can scuba dive and go deep, understand that that has ramifications for your career development. If you only snorkel, also ramifications for your career development. And then the other piece of advice I give folks is try not to plan more than a couple of years ahead because 10 years from now, you're going to do a job that doesn't exist today.(22:59):So I'm first CMO, so I couldn't have won this job. It didn't exist until three years ago, right? Plan for a couple of years at a time. And if you're weighing a couple of options that are otherwise equal to you go with the team you'd rather have more fun with, go with the team. You want to come hang out in Austin, Texas with, right? And you're never going to go wrong. Working on teams that you enjoy with each other. We have a really great and strong culture at Genentech, and I'm always like, if you see a leader you want to go work with, find a way to get on that person's team. So those are usually the kinds of advice I give to everyone. And then maybe the other, and this is more, I'm of a certain age wouldn'tKat Vesce (23:41):Know it. PodcastersErica Taylor (23:43):Of a certain age worry a lot less, and someone gave me this advice, what am I going to do? How am I going to get that job? Blah, blah, blah. You've got to work a long time. Most if you're lucky, and many people do, and so worry a lot less about what's going to happen in a decade, worry a lot less about that person that's your peer that just got that promotion and they're going to go farther than you. Career path is their own and everything happens kind of exactly as it should. And so I try really hard to, especially for folks that I get the sort of fresh from business school and they're like, I've got to be CEO in five years. And I'm like, I don't dunno. Let's worry a little less about the timing and worry much more about the kinds of experiences you get to have along the way, what you get to learn and who you get to meet.Kat Vesce (24:37):Well,Erica Taylor (24:37):Erica, thank youKat Vesce (24:38):So much and thanks for your vulnerability and sharing those tidbits and stories. I so appreciate this time. I know we're both leaving really inspired soErica Taylor (24:46):Much. Thank you. I'm so happy to do this. I appreciate the invite. I hope it's helpful for your listeners. Yeah, no, it great. I'm sure it will be. Thank you so much. Thanks.Kat Vesce (24:55):Wow. I am blown away. I am walking away from that conversation with Erica Taylor. So inspired. I don't know about you.Ilyse Liffreing (25:02):Oh my gosh, yes. I love how vulnerable she was about talking about her husband, and not only to, I mean us, but to her whole company. And it takes a very brave and smart woman to be able to be open like that.Kat Vesce (25:17):And also what a full circle moment. I mean to be the CMO of a company that is marketing, I think she said 40 different medications, and then to be on the receiving end of that and navigating as your own family is going through the fear and intensity of recovering from an ailment.Ilyse Liffreing (25:40):As she said, everybody has their own stuff they're going through.Kat Vesce (25:43):Yeah. Yeah. That was really inspiring. I also just loved how she went into the tension that she faces as a marketer, which I can't think of any other category that has this same predicament of wanting to stay relevant and be top of mind for the inpatient or the provider, but also not wanting to be there all the time, and to be able to dip in and out when needed. Because ultimately her end goal she was saying was to keep people healthy. And so I think that's a really refreshing take, especially hearing it from a biotech company like Genentech, that you could hear horror stories about companies being incentivized to keep people sick. And I just loved that as a marketer. She's thinking through it from a place of just being authentic to getting people healthyIlyse Liffreing (26:35):Completely. And she also mentioned in a world like Post Covid, everybody now has their eyes on those companies, which is huge because pre covid, nobody knew what shots you were getting from whom. And now it's like, what shot did you get? The Pfizer or the Moderna.Kat Vesce (26:55):Yeah. And there was even some kind of ranking around them at one point. Yeah, totally. So yeah. Yeah, that's really interesting how biotech and pharma are now getting into the brand marketing side of the house. And I liked her answer that she's trepidatious about how and when to deploy that. So overall, just super inspiring conversation. I'm walking away just beaming talking to all these amazing women. That's wonderful. And that's it for this edition of the current podcast. Be sure to tune in this whole month as we release all the recordings from South by Southwest. See you next time.

We're re-running our favorite episodes from The Business of You archives. If you missed it the first time, or just want to listen again, check this one out! When Saima Rathor and Patricia Gallardo met outside their children's preschool 15 years ago, they never could have imagined that one day they'd be founding a company together. The two women struck up a fast friendship, and over a decade later they turned their shared passion for the transformative power of beauty products into EpicLight Beauty: a line of clean, multi-tasking products for women aged 35+ that break the standard mold of beauty. EpicLight Beauty is inspired by Saima and Patricia's rich Latina and Pakistani cultures. Their products address the changes in women's skin, different ethnicities, and the beauty industry's perception of real women. The result is a celebration of women of all skin tones, ages, and skin types. Since they launched last October, EpicLight Beauty has been featured in outlets like People Magazine, ABC News, and Beauty Independent. Launching a Product-Based Business After securing a product developer, manufacturer, and packaging company, Patricia and Saima started hitting the pavement – attending trade shows and making phone calls. With Patricia's background in product development and Saima's in finance, they made use of industry contacts and spread the word. After a successful pre-launch campaign, they launched in October 2022. Initially, they sold direct-to-consumers online and through local pop-ups, but soon they opened an Amazon shop as well. As the company has grown, they've brought on help with their social media and now work with a team of influencers and content creators. To avoid the pitfall that many product-based businesses fall into, Saima and Patricia have been careful to limit their skews. They focus on a select few products, all of which are multi-tasking and work for a variety of skin tones. Building a Community Around Your Brand EpicLight Beauty is entirely self-funded, which makes their growth even more impressive. From day one, Patricia and Saima prioritized building a community around their brand. Most of their marketing efforts center on the human connection and meeting their customers in person at pop-up events and tradeshows. Their PR strategies have also focused on relationship-building. By reaching out to editors and making a connection, Patricia and Saima have been featured in major publications and even had their products featured in the Oscar's goody bag! They've also built a successful partnership with Erica Taylor, a well-known artist and educator in the beauty industry. Many of Patricia and Saima's industry connections and publication features have happened through word-of-mouth – something the founders credit to their network of fellow moms. Throughout all their marketing efforts, Patricia and Saima reiterate how important it's been for them to listen to their audience. Their tagline, “We see you because we are you” captures the heart of their brand. Enjoy this episode with EpicLight Beauty Founders Saima Rathor and Patricia Gallardo… Soundbytes 8:21-8:55 “As I got older, I realized I still loved makeup but I didn't see myself represented in the brands. So that's one of the things that led Saima and I to join in this process. I still see myself as a young, vibrant woman who likes to look good. I like to go out, I like to have fun, and I didn't see that in the brands I was buying.” 9:53-10:05 “We don't have a lot of time anymore. Before kids, I could spend an hour on my makeup. Now it's like, ‘What's something quick I can carry around with me?' We're all about convenience these days.” 22:41-23:02 “Of course we want to grow and become really big, but it's more important to have an ear on the ground; listening to our friends and women of our age group, understanding what they want and what they want to see. We want to build more relationships. That's how we plan to grow.” Quotes “It's just the feeling that I get. I can have the worst day, and if I go and put on lip gloss that I love, it makes me feel better. It has an emotional impact.” “All the press we've gotten, it's been through talking to a mom friend. It's been this amazing network of moms helping each other, helping us get in touch with Allure, People, and all these magazines. It's been wonderful to see the power of the mom network.” “We're not in a rush. We can take our time, go slowly, and have it grow organically. But we're doing it.” “Of course we want to grow and become really big, but it's more important to have an ear on the ground; listening to our friends and women of our age group, understanding what they want and what they want to see. We want to build more relationships. That's how we plan to grow.” Links mentioned in this episode: Visit the EpicLight Beauty website: https://www.epiclightbeauty.com/  Instagram: https://www.instagram.com/epiclightbeauty/  Amazon: https://www.amazon.com/stores/EpicLightBeauty/page/A29CD316-5980-4C13-84AA-2DCC3C4014AE?ref_=ast_bln  Connect with Saima Rathor on LinkedIn: https://www.linkedin.com/in/saimarathor/  Connect with Patricia Gallardo on LinkedIn: https://www.linkedin.com/in/patricia-gallardo-547174b1/ 

Erica Taylor has been a professional makeup artist and beauty expert for over 25 years working with top brands like MAC, Laura Mercier, Benefit Cosmetics, and more. She recently made the decision to leave the industry she has loved for over 25 years and become a full-time entrepreneur. She started her TikTok in 2021 where she does makeup tutorials and has created an incredible and engaging community sharing tips and techniques for women in their 40's +.We asked Erica for her wise advice for anyone going through a fresh start in life - and we absolutely loved her response about why we need to keep growing and evolving. Her confidence to bust though any limits in life is inspiring - as she says "who says we can't?" and as we said, we wanted her whole response tattooed on our heads! Listen to the full episode with Erica Taylor here: https://www.freshstartsregistry.com/podcast-episodes/erica-taylorErica Taylor's Instagram: https://www.instagram.com/ericataylor2347/Erica Taylor's TikTok: https://www.tiktok.com/@ericataylor2347Mentioned in this episode:Join the Fresh Starts Collective!Whether you're an ambitious entrepreneur, a dedicated student, a heads down writer or simply striving to achieve your professional goals, the Fresh Starts Collective is here for you. We believe that surrounding yourself with a supportive community can be the key to unlocking your full potential. The Fresh Starts Collective offers daily community gathering - whether it's VirtualCo-Working and Body Doubling, Open Office Hours or Accountability Hour - community support and growth, networking opportunities and access to marketing, design and writing professionals to bounce ideas off of, pick the brains of or crowd source some ideas. The Fresh Starts Collective is $35/month.Fresh Starts CollectiveBecome a Fresh Starts Expert!What is the Fresh Starts Expert Membership? The Fresh Starts Expert Membership is a business membership for entrepreneurs, experts, and small business owners to support them in business development, marketing efforts, public relations, networking, and community engagement. The membership includes a standalone profile on Fresh Starts Registry's website, weekly virtual coworking, open hours business coaching, and accountability groups, as well as exclusive press and media opportunities, workshops, seminars, a content and video library of resources, a podcast episode, and so much more. Membership is $55/month. Fresh Starts Registry is the first and only support registry platform for people to access the items and experts they need during life transitions. Fresh Starts has been featured in The New York Times, Time Magazine, Forbes, Wall Street Journal, Washington Post, The Today Show, and more. It was founded in 2021 by sisters Olivia Dreizen Howell and Genevieve Dreizen. Who can be an expert? An expert is simply a small business owner, freelancer, entrepreneur, solopreneur, writer, creator, podcaster - or more! See HERE for a list of potential expert types. We are open to any and all expert types. What are the benefits of joining Fresh Starts? Joining Fresh Starts as an expert offers numerous benefits for professionals passionate about guiding individuals through life transitions. For just $55 a month, you gain access to a thriving community, complete with business development support, marketing tools, coaching, and networking opportunities. Your profile will be SEO-optimized, making it easier for clients to find you. You'll also enjoy press and media exposure, weekly offers including workshops and events, and a supportive network to share insights and celebrate successes.Fresh Starts Expert Membership

Live from the 2024 Cannes Lions International Festival of Creativity, join us as we explore the intersection of creativity, marketing and healthcare during our latest Cannesplaining Healthcare podcast episode featuring Genentech Chief Marketing Officer (CMO) Dr. Erica Taylor, 21GRAMS Managing Founder & Real Chemistry Chief Creative Officer Frank Mazzola, and 21GRAMS Executive Creative Director Lauren Pollina. Discover how Genentech is modernizing marketing in the pharmaceutical industry and gain insights into the importance of creativity, the challenge of incorporating levity into health marketing and the value of early regulatory involvement in marketing campaigns. Learn from Dr. Erica Taylor's unique journey to her role as CMO and explore the evolving nature of marketing in healthcare. 

Our makeup should evolve as we age. But when do we know when it's time to change it up? And how? What do we do differently? Our guest today is an expert in EXACTLY this topic! Erica Taylor is a makeup artist and educator with nearly 30 years experience in the cosmetic industry, and she has some of the best tips we've come across to lift your features and boost radiance for glowing, gorgeous makeup at every age. You will not want to miss this.  Plus is it okay for pharamcies to ban tweens from buying advanced skincare? We have a new segment - beauty FYIs. And we have our MVPs, a hair treatment for healthy, hydrated locks and a 10-in-1 mist for anyone who heat styles their hair. Tune in now and let us know what you think!  Products mentioned in this ep: Carli's FYI: CLOUD NINE 2-in-1 Contouring Iron ProREAD: Swedish pharmacy bans sale of anti-ageing skincare to children MVPs:L'Oréal Paris Elvive Hyaluron Plump Wonder Water Revlon Professional Uniqone Hair Treatment  First Aid Beauty Exfoliating Pads Makeup by Mario Ethereal Eyes Palette Kiss Tapered End Trio Lash 1 kit Kulfi Main Match Concealer  Kosas Revealer Concealer  L'Oreal Paris True Match Radiant Serum Concealer  Kora Organics Noni Radiant Eye Oil  Follow Erica on social media!On Instagram @ericataylor2347On TikTok @ericataylor2347 *We use some affiliate links here and we may earn a small commission if you decide to make a purchase. Thanks for your support! Credits: Thank you to our guest, Erica! Your hosts & producers: Carli Alman & Bettina Tyrrell. Follow us on Instagram: @thatbeautypodcast Join us on Facebook: https://www.facebook.com/groups/260952718436828/See omnystudio.com/listener for privacy information.

When Saima Rathor and Patricia Gallardo met outside their children's preschool 15 years ago, they never could have imagined that one day they'd be founding a company together. The two women struck up a fast friendship, and over a decade later they turned their shared passion for the transformative power of beauty products into EpicLight Beauty: a line of clean, multi-tasking products for women aged 35+ that break the standard mold of beauty. EpicLight Beauty is inspired by Saima and Patricia's rich Latina and Pakistani cultures. Their products address the changes in women's skin, different ethnicities, and the beauty industry's perception of real women. The result is a celebration of women of all skin tones, ages, and skin types. Since they launched last October, EpicLight Beauty has been featured in outlets like People Magazine, ABC News, and Beauty Independent. Launching a Product-Based Business After securing a product developer, manufacturer, and packaging company, Patricia and Saima started hitting the pavement – attending trade shows and making phone calls. With Patricia's background in product development and Saima's in finance, they made use of industry contacts and spread the word. After a successful pre-launch campaign, they launched in October 2022. Initially, they sold direct-to-consumers online and through local pop-ups, but soon they opened an Amazon shop as well. As the company has grown, they've brought on help with their social media and now work with a team of influencers and content creators. To avoid the pitfall that many product-based businesses fall into, Saima and Patricia have been careful to limit their skews. They focus on a select few products, all of which are multi-tasking and work for a variety of skin tones. Building a Community Around Your Brand EpicLight Beauty is entirely self-funded, which makes their growth even more impressive. From day one, Patricia and Saima prioritized building a community around their brand. Most of their marketing efforts center on the human connection and meeting their customers in person at pop-up events and tradeshows. Their PR strategies have also focused on relationship-building. By reaching out to editors and making a connection, Patricia and Saima have been featured in major publications and even had their products featured in the Oscar's goody bag! They've also built a successful partnership with Erica Taylor, a well-known artist and educator in the beauty industry. Many of Patricia and Saima's industry connections and publication features have happened through word-of-mouth – something the founders credit to their network of fellow moms. Throughout all their marketing efforts, Patricia and Saima reiterate how important it's been for them to listen to their audience. Their tagline, “We see you because we are you” captures the heart of their brand. Enjoy this episode with EpicLight Beauty Founders Saima Rathor and Patricia Gallardo…  Quotes “It's just the feeling that I get. I can have the worst day, and if I go and put on lip gloss that I love, it makes me feel better. It has an emotional impact.” “All the press we've gotten, it's been through talking to a mom friend. It's been this amazing network of moms helping each other, helping us get in touch with Allure, People, and all these magazines. It's been wonderful to see the power of the mom network.” “We're not in a rush. We can take our time, go slowly, and have it grow organically. But we're doing it.” “Of course we want to grow and become really big, but it's more important to have an ear on the ground; listening to our friends and women of our age group, understanding what they want and what they want to see. We want to build more relationships. That's how we plan to grow.” Links mentioned in this episode: Visit the EpicLight Beauty website: https://www.epiclightbeauty.com/  Instagram: https://www.instagram.com/epiclightbeauty/  Amazon: https://www.amazon.com/stores/EpicLightBeauty/page/A29CD316-5980-4C13-84AA-2DCC3C4014AE?ref_=ast_bln  Connect with Saima Rathor on LinkedIn: https://www.linkedin.com/in/saimarathor/  Connect with Patricia Gallardo on LinkedIn: https://www.linkedin.com/in/patricia-gallardo-547174b1/ 

We're showcasing our fan-favorite episodes from 2023—whether you missed them the first time or want to relisten. Packed with plenty of self-care inspo, it's the perfect way to gear up for the new year. Get ready to laugh and learn about all the makeup favorites and hacks with TikTok Star and makeup artist of 25 years, Erica Taylor. In this weeks Part 1 of 2 episode, we sit down with the incredible Erica, a seasoned makeup artist with 25 years of glam under her belt. From behind the scenes to the limelight of TikTok, Erica shares her fascinating journey, mixing beauty for mature women with the viral quick hits for social media. We have talked about Erica on previous shows and were so excited to finally chat with her personally. Erica reveals her top picks, from concealers to highlighters, and gives the dish on her easy and relatable makeup routine. Part 1 and Part 2 (coming next week) are a blend of beauty, laughter, and the story of a makeup artist who turned TikTok into her own glamorous canvas. About Erica Taylor Brands/Mentions + Shop this episode here For more on this episode, read the full show notes here Follow us @nirvanasisters on Instagram Find us at www.nirvanasisters.com Say hi at hello@nirvanasisters.com Please subscribe, rate, review and share

Erica Taylor says her best advice for credit unions on how to best further their DEI journeys is to listen, really listen, to staff and their communities. “Start with listening and truly listening to hear..., listening to understand people,” says Taylor, VP/communications and community relations for $20 billion Golden 1 Credit Union, headquartered in Sacramento, California. “It's powerful stuff. It builds trust. It empowers everyone that is listened to. … It's good all around.”Like all credit unions, Golden 1 CU was founded on ideas of equity and helping one another. More recently, the organization has formalized its DEI journey, starting with assessments of staff and leadership to really listen to what credit union team members had to say about their sense of workplace belonging. “We know that diversity of backgrounds, experiences, perspectives, life makes us a stronger credit union and really makes us a stronger community,” explains Taylor, a CUES member, in the show. “That's something that's been a big part of our history. “But we want to ensure that we're acting on that right? It's not just a belief; we need to take actions, to make sure that we are fostering an inclusive culture that ... our tagline of ‘stronger together' is more than just a tagline, it's an ethos. It's something that we live every day.” Internally, Golden 1 CU has launched a podcast featuring the lived experiences of employees, formed six employee resource groups and undertaken unconscious bias training. “Being open to a history of background that's different than yours can really open doors to growth, to rich and honest conversations and help us be better leaders help us be better employees and help us be a better credit union,” Taylor says of the unconscious bias training. Externally, the CU listened to the needs of the Del Paso Heights area of Sacramento to find out what leaders thought was needed to address community needs, which include a safe park for birthday parties, an eyeglasses shop and a financial institution. The CU has dedicated $10 million over five to 10 years to the community and opens a financial resource center there this month. “These communities know what they need. We just have to listen. We have to ask and see where we can plug in and help,” Taylor says. “And I'm thrilled that we were able to do that. I really love how we designed this, and I can't wait to see it succeed.” Links for this show: John Pembroke Catalyst for Change Award application information and list of winners  CUES Net ERG Community, a benefit of CUESmembership CU Management magazine's DEI content collection CUES' DEI Resource Center Diversity, Equity and Inclusion Cornell Certificate Program (starts March 27, 2024) Transcript

How do you prepare to join the C-Suite after years of working as a marketing leader? Jim wraps up the final episode from the 2023 Deloitte University Next Generation CMO Academy with a roundtable panel discussion featuring Brad Hiranaga (Chief Brand Officer of Cotopaxi), Erica Taylor (Vice President and Chief Marketing Officer of Genentech), and Lisa Materazzo (Group Vice President of Marketing at Toyota Motor North America). Brad Hiranaga is a returning guest to the podcast. He spoke to Jim in 2021 as Chief Marketing Officer at General Mills, where he spent 18 years. Now a year into his new role as CMO for Cotopaxi, a sustainable outdoor apparel brand, Brad looks to build on the mission of the founder, who–fun fact–named the company after a volcano in the Andes in central Ecuador. Erica Taylor is Genentech's first CMO. Erica actually worked at Genentech for 10 years before leaving to join another pharmaceutical giant, Gilead. Erica returned to Genentech in 2021 and was promoted to CO in 2022. She is also the first CO on our show with a PhD in Immunology.Lisa Materazzo has spent over two decades at Toyota, with a brief intermission at AOL and Build-a-Bear, before returning to the company and ultimately becoming the Group Vice President of Toyota Division Marketing at Toyota Motor North America in 2021. Raised in a car-fanatic family, it's extremely fitting that Lisa finds herself leading marketing for one of the most prominent motor companies in the world. Tune in as these guests share how they prepared for the C Suite, what they got right and wrong in their career, and how they deal with imposter syndrome. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Get ready to laugh and learn about all the makeup favorites and hacks with TikTok Star and makeup artist of 25 years, Erica Taylor. In this weeks part 2 episode, we continue with the incredible Erica, a seasoned makeup artist with 25 years of glam under her belt. From behind the scenes to the limelight of TikTok, Erica shares her fascinating journey, mixing beauty for mature women with the viral quick hits for social media. We have talked about Erica on previous shows and were so excited to finally chat with her personally. Erica reveals her top picks, from concealers to highlighters, and gives the dish on her easy and relatable makeup routine. Part 1 and Part 2 are a blend of beauty, laughter, and the story of a makeup artist who turned TikTok into her own glamorous canvas. About Erica Taylor Brands/Mentions + Shop this episode here For more on this episode, read the full show notes here Follow us @nirvanasisters on Instagram Find us at www.nirvanasisters.com Say hi at hello@nirvanasisters.com Please subscribe, rate, review and share

In addition to all of our TSwift / Travis Kelce excitement, this week Melanie has good news from College Station, and while I don't have great news about my Bulldogs, it's certainly better than last week. We also share updates on where we are in the book writing process, and I talk about how I've been having some feelings. This is not my norm. We also have info on some live show merch (link below!), and it's Melanie's turn for Five Favorites. Hope you enjoy!  - Join Us on Patreon  - Our Amazon Shop - Big Boo Bowl t-shirts and sweatshirt Show Notes: - Taylor Swift and Travis Kelce break the internet - an interesting KelSwift theory - Auburn at A&M - State at South Carolina - Ohio State at Notre Dame - our favorite alligator story - Zach Bryan's Boys of Faith EP - Samara Joy's Linger Awhile - Drops of God Five Favorites:  - Aerie Spring Street skater pants - Merit Bronze Balm in seine - Erica Taylor on Instagram - Thrive Market whole grain granola in double dark chocolate chip - women's turtleneck oversized sweater   Sponsors: - KiwiCo - use this link for 50% off your first month and free shipping - Prose - use this link for your free hair consultation and 15% off - Lume - use code BIGBOO for $5 off a starter pack - AG1 - use this link for a one-year supply of vitamin D and five free travel packs with your first purchase

Get ready to laugh and learn about all the makeup favorites and hacks with TikTok Star and makeup artist of 25 years, Erica Taylor. In this weeks Part 1 of 2 episode, we sit down with the incredible Erica, a seasoned makeup artist with 25 years of glam under her belt. From behind the scenes to the limelight of TikTok, Erica shares her fascinating journey, mixing beauty for mature women with the viral quick hits for social media. We have talked about Erica on previous shows and were so excited to finally chat with her personally. Erica reveals her top picks, from concealers to highlighters, and gives the dish on her easy and relatable makeup routine. Part 1 and Part 2 (coming next week) are a blend of beauty, laughter, and the story of a makeup artist who turned TikTok into her own glamorous canvas. About Erica Taylor Brands/Mentions + Shop this episode here For more on this episode, read the full show notes here Follow us @nirvanasisters on Instagram Find us at www.nirvanasisters.com Say hi at hello@nirvanasisters.com Please subscribe, rate, review and share

As part of one of the world's largest pharma companies (Roche), Genentech has achieved impressive growth and industry-leading innovation while maintaining a strong company culture. In this episode of C-Suite Growth Talks, McKinsey's Jennifer Dikan is joined by Dr. Erica Taylor, chief marketing officer (CMO) of Genentech, to learn about the company's C-suite commitment to “science for good” and its cultivation of a culture where diverse employees thrive. We hear Erica's insights into how life sciences marketing is evolving and what it will take to succeed in the future.See www.mckinsey.com/privacy-policy for privacy information

In this podcast episode of Inside Oversight, Erica Taylor, a health system specialist with the Office of Healthcare Inspections, discusses a healthcare inspection at the West Palm Beach VA Healthcare System in Florida that assessed allegations related to a patient's cancer care coordination.   “Over the years, the OIG has published many reports detailing issues related to appointment scheduling with community providers and delays in VA getting clinical information back from community providers. There have been several prior reports that highlight failures in coordinating community care for services.” – Erica TaylorRelated Report: Inadequate Coordination of Care for a Patient at the West Palm Beach VA Healthcare System in Florida

This week's guest episode is Erica Taylor, Make-up Artist, educator and L'Oreal Paris League of Experts.  Erica has become a social media sensation by creating relatable, entertaining and informative content on how to properly apply makeup.  In this episode, Erica will give 5 key take aways for applying makeup for us ladies over 40.  From prepping our skin, to accentuating the areas we want and deemphasizing the areas we can do without, we get a hands on, under the hood tutorial from someone whose done it for 25 plus years!Get Ready To Be Inspired, Educated, Empowered and Entertained! For more information visit us @shesa10times5. https://instagram.com/shesa10times5

A Fresh Story, season 2, episode 14 Erica Taylor has been a professional makeup artist and beauty expert for over 25 years working with top brands like MAC, Laura Mercier, Benefit Cosmetics, and more. She recently made the decision to leave the industry she has loved for over 25 years and become a full-time entrepreneur. She started her TikTok in 2021 where she does makeup tutorials and has created an incredible and engaging community sharing tips and techniques for women in their 40's +. We chatted with Erica about her winding career in the world of makeup and beauty - and why you just need to “do the work,” and lead with kindness. Erica's incredible work ethic has taken her to so many places she is excited to talk about, and we appreciated her paying homage to all of the women who lifted her up along the way and taught her the lessons as she stepped into new career paths. We discussed how her ADHD is a superpower, and how she used her super skills to propel herself into the world of beauty. And, we especially loved her perspective on makeup and why it's so important to look at yourself in the mirror and take a moment to notice yourself and your beauty. Erica made us laugh, cry, and appreciate the beauty of staying creative with your life's choices. You can follow Erica on Instagram and TikTok.

In this episode, Steve chats with Genentech's CMO, Erica Taylor.

Makeup.  Seems simple, right?  Not when you start to become middle aged-- selecting and applying makeup can make or break your money maker.   Enter guest Erica Taylor, who has taken over 25 years as a makeup artist with MAC, Trish McEvoy and Laura Mercier to build an online following and brand that coaches us women on how to do makeup RIGHT.  From lips to eyes, Erica has created a platform and content that easily explains the "do's" and "don'ts".  She is fun, authentic and creative, which is why Erica has reinvented herself as an entrepreneur and social media sensation.  This episode is a great story, with amazing tips-- especially heading into the holidays and new year.  Let's DO THIS!Get Ready To Be Inspired, Educated, Empowered and Entertained! For more information visit us @shesa10times5. https://instagram.com/shesa10times5

Erica Taylor, independent PR & Marketing Professional and founder of Uncorkified shares her journey as she discovers the wonderful city of Mumbai, decides to leave NYC and now resides in South Africa. How did she get there? You'll have to listen to find out!

NAON had the pleasure of speaking with Erica Taylor, MD, MBA, FAAOS, FAOA Founder and CEO of the Orthopaedic Diversity Leadership Consortium and Dr. Fred Brown, DNP, RN, CENP Director of Generalist Education to explore Justice, Equity, Diversity and Inclusion (JEDI) principles from their experiences within the field of orthopaedics. Dr. Taylor is  an Assistant Professor of Orthopaedic Surgery at Duke University School of Medicine, Chief of Surgery at Duke Raleigh Hospital, Associate Chief Medical Officer of Diversity, Equity, and Inclusion at Duke PDC and Vice Chair of Diversity, Duke Orthopaedics.  Dr. Brown is an Assistant Professor for Adult Health and Gerontological Nursing at Rush University College of Nursing.   In this first discussion on JEDI, NAON starts the conversation with an overview into program components through education. Our guests consider the action behind learning and a need to do more listening. Our guests discuss teaching JEDI principles within organizations to promote initiatives. It's their belief a key step to engaging in conversation on JEDI in any organization starts through forming genuine, authentic co-worker relationships. Our guests talk about creating value perception and providing equitable care through diversity in the workforce. We'll dig into quality improvement projects and how social determinants of health play a huge role in patient reported outcomes. We hope you join the NAON JEDI conversation.

A Special Edition of the In Bed With Sybil & Girlfriends with Special Guests: Queen Afua, Erica Taylor and Cherie White A conversation about reproductive health diseases including fibroids, endometriosis, cysts, hormone therapy and healthy eating. See omnystudio.com/listener for privacy information.

Dr Erica Taylor, founder and CEO of the Orthopaedic Diversity Leadership Consortium (ODLC) discusses the need for creating strategies for sustainable change, leadership development and diversity & inclusion initiatives.

Do kids need more discipline?? Conversation on Mental Health w/ Erica Taylor, LCSW of Taylormade Counseling Services Taylormade Counseling Services https://www.instagram.com/taylormadecfs/ www.taylormadecfs.org 972-499-5636 info@taylormadecfs.org Follow us on IG: Instagram: https://www.instagram.com/lovelogiclaughter/ Subscribe to our YouTube channel Love Logic Laughter Make sure to hit the "Like" button, subscribe and share. #LoveLogicLaughter #Love #BlackLove #Support #MoreThanAPodcast #Podcast #MentalHealth #Healing #Counseling

Join Koura Linda in Part Two of a discussion about Space Dream Productions' first film, "Names on the Wall," which actually just wrapped its festival run back in April at the 2021 NOVA Fest and Capital Film Market. It was an honor to be the opening night film, and to have opportunity - thanks to the virtual nature of the festival, as well as the support of Mr. Fernando Mico - to bring together our key cast and crew for a full moderated panel and Q&A with an awesome audience! While the full panel was recorded and is available on the FAME LLC YouTube channel, and also on our website under the "Names on the Wall" tab below "Films", we wanted to also share the content as podcast episodes, since we know it is sometimes easier to stream a podcast than sit and watch a YouTube video (especially as these panels ran for over an hour). Join Koura and her husband, editor and music-maker extraordinaire Spaceship, our writer and co-executive producer Nick Gambino, Second Unit Director/Stunt Choreographer Melissa Tracy, stars of the film Brendan Healy and Doan Nguyen, and Merri Jamison, and Post-Production Assistant Stevie Collins, along with quick hellos from Koura's executive assistant, the magical Jazmine McGeoch, and Space Dream Productions's social media master and supporting lead of the upcoming feature, "Catching the Light," Erica Taylor. Moderated by Space Dream Productions Vice President of Marketing, Bryan Redhead, this panel discusses details of Names on the Wall, so we suggest watching it first if you have not already seen it! You can watch it on Amazon Prime Video here. If you can not access it for some reason, please message us and we will send you a private screening link so you can watch before hearing all these spoilers! If you want to ask a question or just want to say hello, write to filmmakingactually@gmail.com! And check out spacedreamfilms.com for the latest projects that Koura is working on. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/filmmaking-actually/message Support this podcast: https://anchor.fm/filmmaking-actually/support

Join Koura Linda in Part One of a discussion about Space Dream Productions' first film, "Names on the Wall," which actually just wrapped its festival run back in April at the 2021 NOVA Fest and Capital Film Market. It was an honor to be the opening night film, and to have opportunity - thanks to the virtual nature of the festival, as well as the support of Mr. Fernando Mico - to bring together our key cast and crew for a full moderated panel and Q&A with an awesome audience! While the full panel was recorded and is available on the FAME LLC YouTube channel, and also on our website under the "Names on the Wall" tab below "Films", w wanted to also share the content as podcast episodes, since we know it is sometimes easier to stream a podcast than sit and watch a YouTube video (especially as these panels ran for over an hour). Join Koura and her husband, editor and music-maker extraordinaire spaceship, our writer and co-executive producer Nick Gambino, 2nd Unit Director/Stunt Choreographer Melissa Tracy, stars of the film Brendan Healy and Doan Nguyen, and Merri Jamison, and Post-Production Assistant Stevie Collins, along with quick hellos from Koura's executive assistant, the magical Jazmine McGeoch, and Space Dream Productions's social media master and supporting lead of the upcoming feature, "Catching the Light," Erica Taylor. Moderated by Space Dream Productions Vice President of Marketing, Bryan Redhead, this panel discusses details of Names on the Wall, so we suggest watching it first if you have not already seen it! You can watch it on Amazon Prime Video here. If you can not access it for some reason, please message us and we will send you a private screening link so you can watch before hearing all these spoilers! If you want to ask a question or just want to say hello, write to filmmakingactually@gmail.com! And check out spacedreamfilms.com for the latest projects that Koura is working on. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/filmmaking-actually/message Support this podcast: https://anchor.fm/filmmaking-actually/support

The Buzz is a thought leadership chat with hospitality, event & food service industry influencers presented by At Your Service Staffing. This episode, moderated by Jim McManus of Party Rental Ltd, features Patti Golden of Statue of Liberty & Ellis Island Events, Erica Taylor of Tinel Experiential Design, Carl Hedin of Thomas Preti Events To Savor, Bill Coyne of Cloud Catering & Events and Mark Casaburi of At Your Service Staffing discussing life early on in the pandemic.

What do you do when you are going through a health crisis, and you are a filmmaker? You turn the experience into a film. When Erica Taylor Davis was diagnosed with uterine fibroids, a medical condition that 80% of African American women and 75% of Caucasian women suffer from, she saw a much larger story unfolding. In the midst of her own pain and struggle, she courageously pushed through to objectively tell her story, and the stories of countless women with the impact fibroids and endometriosis have had on their lives in a documentary called Red Alert: The Fight Against Fibroids. If you are currently struggling with gripping self-doubt as you tell your own story, I hope you find a glimmer of hope and encouragement in Erica's story of courage, patience, and perseverance.

COVID/BRAIN FOG!The NY Times-updated October 14th, 2020. The four patients are Michael Reagan, Erica Taylor, Liza Mizelle and Mr. Sullivan."After contracting the coronavirus in March, Michael Reagan lost all memory of his 12-day vacation in Paris, even though the trip was just a few weeks earlier.Several weeks after Erica Taylor recovered from her Covid-19 symptoms of nausea and cough, she became confused and forgetful, failing to even recognize her own car, the only Toyota Prius in her apartment complex's parking lot.Lisa Mizelle, a veteran nurse practitioner at an urgent care clinic who fell ill with the virus in July, finds herself forgetting routine treatments and lab tests, and has to ask colleagues about terminology she used to know automatically."I leave the room and I can't remember what the patient just said," she said, adding that if she hadn't exhausted her medical leave she'd take more time off. "It scares me to think I'm working," Ms. Mizelle, 53, said. "I feel like I have dementia."It's becoming known as Covid brain fog: troubling cognitive symptoms that can include memory loss, confusion, difficulty focusing, dizziness and grasping for everyday words. Increasingly, Covid survivors say brain fog is impairing their ability to work and function normally." The Covid Brain and The Cytokine Storm! What is the Cytokine Storm? When is the Cytokine Storm over? The Broderick et al. laboratory data show that adaptation will occur after time for subjects who are in a natural physiological state a priori. Adaptation for subjects who are anxious/depressed, genetically bred with reduced serotonin and compromised with cardiovascular defects, have a more difficult time during attempts to recover. Motor coordination is different. The precise brain substrate within the freely moving subject is imaged online and in real time. Tracking the cytokine storm to the brain as subjects walk, induces high adrenaline while the mood neurotransmitter, serotonin, continues to decrease. Signals reverse when adaptation and anxiety/depression diminish. After Xanax®, signals adapt in the healthy subjects. Neuromolecular imaging data with the BRODERICK PROBE nanobiosensor show that healthy and unhealthy individuals are attacked by viruses such as the coronavirus, SARS-CoV-2. Effects linger after cytokine trauma, known as cytokine storms. Serina Abdul Satter --- MEDICAL 10000 is our guest! we are going to talk alot about different aspects of SARS-CoV-2- Give us your thoughts!News!The Neuroimaging Book with Singapore by Dr. Broderick is getting done for the typesetter!More News!Dr. Broderick - guest - Dr. Robi Lugwig Show "Wake Up" Talk Radio-She is great! Video Podcast taped on October 13th, 2020Thank you, Dr. RobiFabulous! Yes, it was fabulous- another show on the circuit for Eazysense!Nieces loved the outfit!

Celebrate International Credit Union Day with us! We chat with Erica Taylor, Vice President of Communication and Community Relations at Golden 1 Credit Union and learn about the history of credit unions, what makes credit unions unique, and what we do to enhance the financial wellbeing of the communities we serve.

Bashir Khelafa, Owner of Bashir's Taverna, and Barbara Lundgren, Owner of Barb Wired, joined me live on The I Love CVille Show! The I Love CVille Show headlines (Wednesday, Sept 16) 1. Charlottesville/Albemarle Tourism ditches its brick-and-mortar locations for mobile tourism vehicles. https://dailyprogress.com/news/local/govt-and-politics/tourism-bureau-to-move-to-mobile-visitor-centers-in-2021/article_1dbd57a2-52e0-5667-a05d-b1ac3b6c93d1.html?utm_campaign=snd-autopilot&utm_medium=social&utm_source=facebook_The_Daily_Progress&fbclid=IwAR1IXqSefjp0IsSLHRrT8RISGxYulQU7VWPoRk-JQAWZhvEWGcftl_EcEwU 2. Slot machine updates from the Roanoke Times https://roanoke.com/news/local/electronic-gaming-machines-proliferated-in-virginia-ahead-of-july-placement-deadline/article_38650f68-473d-5cf9-b1f3-e73825db7079.html#tracking-source=home-top-story 3. Slot machine updates from the Daily Progress pertaining to Charlottesville and The Downtown Mall. https://dailyprogress.com/news/local/skill-machines-get-stay-of-execution-to-raise-funds-for-covid-19-relief/article_036b6da0-181e-5b1a-aa84-72403c54613c.html 4. The Daily Press is closing its Newport News, Virginia newsroom. Parent company also closed The Virginian Pilot newsroom. How will this influence/impact traditional media newsrooms in Charlottesville, Virginia? https://www.dailypress.com/business/dp-nw-daily-press-newsroom-closing-20200915-3ssgwfkobbawpbas4aqu6amrtu-story.html 5. Waynesboro City Council approved a rezoning request on a 4-1 vote Monday evening for nearly 70 acres of land behind the Lucy Lane Walmart that could allow for up to 600 housing units in that area. https://newsvirginian.com/news/local/waynesboro-city-council-approves-rezoning-to-allow-apartments-houses-behind-walmart/article_d19b2c8f-d03d-5712-9a11-349bec77173f.html?fbclid=IwAR0Sh8wM9M8QKCSlZ5l3mfP_Ho69gsJJvSgoH2Ruu-ak-ozLdRgeajNlHUc 6. Virginia Lottery approves sports betting regulations. Sports betting permit applications will be accepted Oct. 15 through midnight Oct. 31. Permit seekers can also begin to apply for licenses for their principals, vendors, suppliers and employees on Oct. 15. Virginia Lottery hopes by January operators will be up and running. State legislation calls for at least four and up to 12 sports betting permit holders. Is a sports betting/gambling parlor coming to The Charlottesville Downtown Mall? https://richmond.com/sports/professional/virginia-lottery-approves-sports-betting-regulations-permit-license-applications-to-begin-in-october/article_5c9be5f9-ee87-5fbf-a476-1c1ef2639347.html 7. The former GoCo gas station on Cherry Avenue has reopened. This spot has some of the best fried chicken in CVille. 8. There is a new fitness center coming to 4th Street in Downtown Charlottesville, Virginia. Show pictures on screen. 9. There is a new tattoo & massage parlor coming to 4th Street in Downtown Charlottesville, Virginia. Show pictures on screen. 10. Where are the Best Tacos in Charlottesville, Virginia. I answer this question. 11. Will & Erica Taylor are moving from Charlottesville and the Chick-fil-A in Fashion Square Mall to Portsmouth, Virginia where they will manage/own a Chick-fil-A. Show pictures on screen. 12. Big 10 Football will resume play the weekend of October 24. Each team will attempt to play eight games in eight weeks, leaving no wiggle room during the coronavirus pandemic before the Big Ten championship game on Dec. 19. That date will also feature an extra cross-division game for each school, with seeded teams in each division squaring off. The Big Ten would complete its season before the Dec. 20 Selection Day for the College Football Playoff. Fans are not expected at Big Ten games, which will be held on campus throughout the season. https://www.espn.com/college-football/story/_/id/29897305/sources-big-ten-announce-october-return The I Love CVille Show airs live before a worldwide audience Monday – Friday from 12:30 pm – 1:30 pm on The I Love CVille Network.

About The Winelands welcomes Erica Taylor, Founder of Uncorkified.com. Erica is an Independent PR & Marketing Professional since 2009 with over 16 years of international industry experience and Wine industry focused since 2017. Erica has lived in New York, Mumbai and currently resides Cape Town, South Africa. SUBSCRIBE HERE https://socialmedia101.gr8.com/ READ MORE HERE - https://bitmedia24.com/about-the-winelands-53-meet-erica-taylor-founder-of-uncorkified-pr-and-marketing-professional/

On this week's episode, Porschia & Janea dive into a really good discussion centered around a book titled Love Where You Live by Shauna Pilgreen. They discuss what it's been like living in Knoxville the past 10+ years, walking in your purpose, and what it means to BLOOM, no matter the season of life that you're in. Tune in -- this is a good one that you definitely don't want to miss! *** For our Homecoming segment this week, we highlight Erica Taylor of TaylorMade 4U, an amazing crafting business that focuses on providing custom event decor to help set your event apart from the norm. Follow Erica on IG @taylormade4ucrafts and let her help you turn your vision into reality! *** As always, please feel free to email us at theseasonspod@gmail.com with any questions, comments of topic suggestions! We'd love to hear from you. And follow us on social media: - Seasons Podcast on Facebook - @seasonspod on Instagram

Fun-loving and full of laughter, the versatile, adventurous and imaginative Destination Weddings Producer Fallon Carter was my latest phenomenal podcast guest. Our conversation went everywhere, which is totally fitting for the joyfully travel-addicted Fallon, who discusses starting her own life’s journey from Mississippi to Memphis to Maryland and finding herself on her own in Paris at just thirteen, as a foreign exchange student. Then, years later, she found herself back in France to attend a friend’s sister’s wedding which forever changed her life. Read moreEp. 65: Fallon Carter

When I think of the guest on my latest Zoom podcast, the first things that come to mind are events featuring the bold excitement of a Corvette transported into a bank,  the magic of live butterflies set free and the soft, effervescent sound of crickets. For the charming and extraordinarily creative Erica Taylor, along with her co-founders Liz Castelli and Adette Contreras and their dynamic company, Tinsel Experiential Design,  these exceptional “outside-the-box ideas” are all in a day’s work. Read moreEp. 63: Erica Taylor

Today's episode was recorded LIVE on March 2 in Charlottesville to celebrate the release of Christine's new book, With All Your Heart. Author Hannah Anderson interviews Christine about the themes of the book and, in the second half, Christine interviews three local women about how they're fighting false allegiances and pursuing wholehearted devotion to Jesus. Those three woman are:Laurel Bennett, disciplemaker and wife of Tony, coach of the championship UVA basketball team.Jenn Atwell, Christine's fellow pastor’s wife in Cville and a local school teacher Erica Taylor, a business owner in Charlottesville.They talk about success, approval, depression, and anxiety, and how they’re letting God define them, as well as how God is meeting them where they are. LINKS FROM THE SHOWHannah Anderson // Humble RootsCHRISTINE'S NEW BOOK Order Christine's new book, With All Your HeartDownload the With All Your Heart study guideEPISODE SPONSORS Find out more about the new book, The Garden, The Curtain, and The Cross, by Carl Laferton.Find out more about the new book, A Mother's Love, by Incourage.CONNECTConnect with HannahWebsite // Facebook // Instagram // Twitter Connect with ChristineWebsite // Facebook // Instagram // Twitter // Books Sign up for Christine's monthly newsletter By Faith is produced by Jesse WerzingerMusic for By Faith was created by The Silver PagesArtwork for By Faith was created by Reed Harmon

ERICA TAYLOR HASKINS is a Founding Partner of New York City-based event production company Tinsel Experiential Design -- formerly known as Tinsel & Twine. She is passionate about attending Broadway shows, enjoying naptime with her french bulldog (Mayhem, May for short), writing to Congress daily -- and travel to soak in blue waters, blue skies, red meat, and red wine. Her business, Tinsel, is committed to redefining luxury events through the execution of imaginative, immersive experiences for private clients and for brands like Mercedes-Benz, Spotify, L'Oreal, and Condé Nast. Tinsel has proudly produced events at iconic institutions like The New York Public Library, The Guggenheim Museum, The Rainbow Room, and One World Observatory. The team’s work has been featured in Vogue, WWD, Forbes, and Town & Country, with the company named recently as one of the Top 50 Event Designers in North America. Her experience has given her a deep understanding of how to leverage authentic relationships to reach target audiences. And if that isn't enough, beyond Tinsel, Erica is the Northeast Regional Coordinator for The Jackie Robinson Foundation, a national non-profit organization founded to perpetuate the icon’s legacy through scholarship, leadership, and service. She was honored as one of JRF’s “42 Under 40” distinguished alumni. She is committed to sharing her business journey with other aspiring entrepreneurs. "A company's culture is the foundation for future innovation.  An entrepreneur's job is to build the foundation." - Brian Chesky, Airbnb What we talk about: Discussion about establishing and maintaining business culture How to build and manage an inclusive environment Managing Judgement in the face of honesty How Tinsel manages employees vs the culture Managing how to have diversity of experience and perspectives What it was being a "weirdo" kid growing up Her Parents embracing her for who she is The use of the word bossy Transition from Corporate to Entrepreneurship References: Tinsel Experiential Design Jackie Robinson Foundation Fashion Week   Credits: Lead editor + Producer: Ruf Holmes Music: Main Theme: "Eaze Does It" by Shye Eaze and DJ Rufbeats, a More In Common Podcast Exclusive. Guest theme:  " Yiddish plate" by DJ Rufbeats created as a More In Common Podcast Exclusive.

Tinsel started eight years ago, on a kitchen table in Brooklyn and since then has grown to a multimillion-dollar company. Tinsel is committed to redefining luxury events through the execution of imaginative, immersive experiences for private clients and for brands like Mercedes-Benz, Spotify, L'Oreal, and Condé Nast. Tinsel has proudly produced events at iconic institutions like The New York Public Library, The Guggenheim Museum, The Rainbow Room, and One World Observatory. The team's work has been featured in Vogue, WWD, Forbes, and Town & Country, with the company named recently as one of the Top 50 Event Designers in North America. Anthony sits down with Erica to chat about Tinsel's beginnings, experiential marketing, and unconventional approaches to event planning. Erica talks about the importance of pushing through, growing pains, and 'The Process' that goes into building a multimillion-dollar company. Eric and Anthony also discuss the importance of playing to your strengths and building a team around that, the exponential growth of responsibility, how social media has shaped the event landscape, and much more. You can find out more about Tinsel on their Website (http://tinseldesign.com) or Instagram (https://www.instagram.com/tinseldesignnyc).

Join me as I pick Erica Taylor's brain about some of the best wineries in Italy, France, and Portugal! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app · Anchor: The easiest way to make a podcast. https://anchor.fm/app

How did improving farm staff management skills make James Orr’s job easier and more enjoyable? In this episode, James talks to AHDB Skills Manager Amie Burke about what he learnt from some staff management workshops and the benefits it brought to his farm in Fife. Amie also tells us about her work with farmers across the country on business skills development, as well as her involvement in the new Agrespect organisation. To finish up, Peter Collier has a very quick update on our grain and oilseeds markets. Find out more: AHDB skills programme (https://ahdb.org.uk/skills) AHDB cereals and oilseeds market information (https://cereals.ahdb.org.uk/markets.aspx) Agrespect (http://agrespect.com/) (pictured: James Orr with modern apprentice Erica Taylor)

We don't need the NYT, ebook pricing, and recent reviews on the blog. I also talk about books from Robin Covington, Julie James, Erica Taylor, and Tiffany Reisz.

This Valentine's Day, Sophistiglam founder Erica Taylor celebrates the romance of Prince and Mayte Garcia

This Valentine's Day, Sophistiglam founder Erica Taylor celebrates the romance of Prince and Mayte Garcia

Sophistiglam founder Erica Taylor celebrates author and activist Alice Walker

Sophistiglam founder Erica Taylor celebrates author and activist Alice Walker

070 - Rebellion Reborn #12 - S01E03 - Under the Mask/Brave New World e-book   Lilith and Ricky discuss Under the Mask  – discussion includes Malina/Fairy Godmother Theory Crafting, What Renautus want with Malina, Tommy is the new Claire, Tommy mother being HRG-esque, how many plans are there?, Emily has a certain “power” over Tommy, a new segment “how does Lilith feel about the Collins’ this week”, Theories about Luke, Theories about Miko, Cloney McGinty debuts, Carlos not “worthy” of putting on El Vengador, Dearing is Nathan 2.0, Theories about Carlos, wanting Carlos to be human, HRQ or No-Tin?, still trying to figure out when Renautus took over Primatech, New Founders?, they talk about the “is Claire dead” aspect which the fandom is talking about, Lilith not liking what they’ve done with Molly, who came up with “the plan?”, more Matrix connections, looking back at “the list”, big ole Tranq gun, what’s bothering Lilith about Molly, still wondering about ARGs, Ricky still reaching to connect the show to Heroes Destiny, Texas to Colorado in one episode, thoughts on Erica Kravid, Renautus has a google vibe about them, Project Epic, Erica/Taylor rift, World Building, Easter Eggs, and Burning Questions.   They also talk about the Trailer for the next couple of episodes (https://www.youtube.com/watch?v=i1sY1bEiOkw) and Inside the Eclipse (https://www.youtube.com/watch?v=Ox0o3i6plfs) as well as some articles (http://parade.com/426789/paulettecohn/zachary-levi-answers-seven-questions-about-his-role-on-heroes-reborn/) and (http://www.starpulse.com/news/index.php/2015/10/03/meet-heroes-reborn-newcomer-toru-uchik) – They finish off the episode talking about the e-book Brave New World and the Tablet Game Heroes Reborn Enigma which they had Exclusive Access to and will be released on October 8th   Follow Primatech Files on their social media – just search “Primatech Files” on facebook, tumblr, youtube, twitter or clammr. You can also email primatechfiles@gmail.com or find them on their individual twitters @rickyjdiaz or @lilithhellfire   NB There may be spoilers in this review

Celebrity host Erica Taylor shares some background on Valentine's Day nuptials between Prince and former wife, Mayte Garcia

The Sun Maiden:Out of Time Two talented young novelists discuss their first novels. The Sun Maiden is a futuristic novel about Los Angeles; Out Of Time, a moving, psychological story, is about the death of a young man.