Podcasts about consistency corner

Are you ready to grow a business that markets to moms without social media draining your energy? Hey there, I'm Ruthie Sterrett, founder of The Consistency Corner, a strategic social media marketing agency for brands that serve moms. I know firsthand that marketing can feel overwhelming, and that's why I created this podcast—to help you simplify social media, amplify your message, and grow your brand with ease.

I'm excited to share my guest episode on the Consistency Corner Podcast with Ruthie Sterrett!   In this episode, we tackle a topic I know many of you wonder about—the ever-mysterious social media algorithm. We break down how it works, how to make it work for you, and why understanding it can transform your content strategy. Ruthie and I also dive into the role social media plays in your overall marketing, the value of genuine engagement, and the benefits of outsourcing when the time is right.   If social media has ever left you scratching your head or feeling overwhelmed, this episode is full of tips and insights to help you approach it more strategically and confidently. In this episode of the podcast, we talk about: Demystifying social media algorithms and how to make them work for your business Understanding the unique role social media plays in a larger marketing strategy The importance of active engagement How to know when outsourcing social media is the right move for you Relationship building on social media & alternative relationship building methods …And More!   Special thanks to: Ruthie Sterrett, host of The Consistency Corner Podcast Listen to the original episode here: https://www.theconsistencycorner.com/blog/decoding-social-media-algorithms-with-andrea-jones-episode-175 Website: https://www.theconsistencycorner.com/ Connect with Ruthie on social media: Instagram: https://www.instagram.com/theconsistencycorner   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/337

In this episode, I interview Ruthie Sterrett, founder of The Consistency Corner and a branding and social media marketing expert, to discuss how Etsy sellers and e-commerce businesses can effectively leverage social media to grow their brands. Ruthie shares her journey from retail management to becoming a marketing director for an 8-figure brand and eventually launching her own agency. She reveals her approach to turning social media into a tool for meaningful connection and long-term success, rather than a standalone strategy.In this episode, we discuss:[03:06] Why Social Media Isn't a Strategy [08:40] The Importance of Knowing Your Ideal Customer [10:18] The Three Content Pillars You Need to Utilize[15:26] Social Media vs. Email Marketing - Which should I prioritize first?[29:00] How to Elevate Your PerformanceConnect with Ruthie:Website: https://www.theconsistencycorner.com/ Instagram: https://www.instagram.com/theconsistencycorner/About Ruthie Sterrett: Ruthie Sterrett is the Founder and CEO of The Consistency Corner, a full service marketing agency that provides CMO level strategy and done-for-you implementation for CEOs ready to take off the marketing hat. With 15+ years of experience and wins like taking a $20M retail brand to $100M, Ruthie is uniquely qualified to help CEOs leverage marketing differently, and get back to leading their company and serving their clients. She is known for her optimistic and upbeat personality paired with a solution finding growth mindset. In her spare time, Ruthie loves cheering on the Purdue Boilermakers while raising her family in sunny Florida.Want to get your $1 trial listing? Head to EtSEO and grab it today.

In this episode, Jodi interviews Ruthie Sterrett of The Consistency Corner. Ruthie offers Write Publish Market listeners practical advice on creating Instagram 9-grids and 3-grids to streamline content and messaging for busy entrepreneurs and business owners. Jodi and Ruthie both emphasize the importance of integrating mission, vision, and values into marketing efforts for business owners, particularly those writing books. The episode wraps up with tips on maintaining effective marketing strategies for book launches.   Time Stamps: 00:00 Podcast: Writing, publishing, marketing books for entrepreneurs. 03:24 "Marketing isn't limited to social media." 08:55 Instagram 9-grid: Profile design for strategic storytelling. 11:22 Nine grids are not ideal for everyone. 13:52 Develop a writing routine with Ready Set Write. 19:10 Created 9-grid; added 3-grid for promotion. 19:44 Updating Instagram is easier than websites. 25:01 Ensure human touch in AI-driven content creation. 28:17 Great explainer, calm demeanor, similar to teacher. Keywords: Ruthie Starrett, The Small and the Mighty, Jodi Brandon, Bowling Alone documentary, civic engagement, social media strategy, Instagram 9 grid, Author Entrepreneurs Lab, Write Publish Market Podcast, book publishing industry, marketing agency, Consistency Corner, working moms support, social media algorithms, email marketing strategies, AI content creation, mission vision and values, content exploration, personal branding, business profiles, foundational business elements, book recommendations, Sharon McMahon, email list promotion, social media engagement, 3 grid strategy, Instagram pinned posts, writing routine, Ready Set Write challenge, book launch strategies, quarterly 9 grid review Resources Mentioned: Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite The Small and the Mighty by Sharon McMahon About Our Guest: Ruthie Sterrett is the Founder and CEO of The Consistency Corner, a full service marketing agency that provides CMO level strategy and done-for-you implementation for CEOs ready to take off the marketing hat. With 15+ years of experience and wins like taking a $20M retail brand to $100M, Ruthie is uniquely qualified to help CEOs leverage marketing differently, and get back to leading their company and serving their clients. She is known for her optimistic and upbeat personality paired with a solution finding growth mindset. In her spare time, Ruthie loves cheering on the Purdue Boilermakers while raising her family in sunny Florida.   Website: https://www.theconsistencycorner.com/ Instagram: https://www.instagram.com/theconsistencycorner/ LinkedIn: https://www.linkedin.com/in/ruthie-sterrett/ Podcast: https://podcasts.apple.com/us/podcast/the-consistency-corner-instagram-alone-is-not/id1573435207 LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1iI4D8AbiownLORQXF4rCuJWB777Skrv-DidbClGy6fE/edit?usp=sharing  

In this episode of The Consistency Corner podcast, Ruthie Sterrett discusses the importance of consistency in business while also acknowledging that there are times when inconsistency is necessary. She shares her journey to entrepreneurship, the challenges she faced as a working mom, and her desire to create a supportive environment for other women. Ruthie emphasizes the need for alignment in business and how her focus has shifted towards helping brands that serve moms. She also announces changes to the podcasting strategy, indicating a more flexible, inconsistent, approach moving forward.TakeawaysConsistency is crucial, but inconsistency can be okay.Ruthie's journey reflects the challenges of working moms.Social media should be part of a broader strategy.Finding alignment in business is essential for success.Helping brands that serve moms is the mission.Networking with like-minded founders is invaluable.Moms play a vital role in shaping the future.Creating a supportive work environment is important.Ruthie encourages sharing business pivots and shifts.Keywords: consistency, business, marketing, social media, entrepreneurship, working moms, branding, agency, podcast, networkingAre you a founder that supports moms? Join us on November 15th, 2024 in the Seasonal Social Media Mixer! Get exclusive CMO level strategy tips, delivered right to your inbox. Subscribe to the monthly series, If I Was Your CMO and learn the success equation for ANY marketing strategy. Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

Are you a CEO mom feeling overwhelmed in the juggle of motherhood and business? This episode is your permission slip to prioritize yourself without the guilt. Join host Ruthie Sterrett and guest Scottie Durrett, a life coach for moms, as they discuss the journey from burnout to balance.In this conversation, you'll discover:Why taking radical responsibility for yourself is the key to thriving in motherhood and businessHow to overcome the guilt of prioritizing your needs and dreamsPractical strategies for setting boundaries and asking for helpThe importance of modeling self-care and authenticity for your childrenTips for reconnecting with your passions and rediscovering joyScottie shares her personal story of hitting rock bottom as a stay-at-home mom and how it led her to transform her life and empower other moms to do the same. You'll learn why consistency doesn't mean constant and how to make progress in your business, even in the busiest seasons.Whether you're a seasoned entrepreneur or just starting out, this episode will inspire you to embrace your multi-passionate nature and create a life that feels good on your terms.Ready to reclaim your identity beyond motherhood? Tune in now and take the first step towards a more balanced, fulfilling life.Connect with ScottiePodcast: https://podcasts.apple.com/us/podcast/momplex-with-scottie-durrett/id1589834367 IG: https://www.instagram.com/scottiedurrett/ FB: https://www.facebook.com/scottie.durrett.3/ Linkedin: https://www.linkedin.com/in/scottie-d-95333a47/ Freebie: https://scottiedurrett.com/self-care-menu/self-care-menu Get exclusive CMO level strategy tips, delivered right to your inbox. Subscribe to the monthly series, If I Was Your CMO and learn the success equation for ANY marketing strategy. Learn more about the Instagram 9 Grid Strategy so you can step away from social media this season, without sacrificing your visibility! Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

In this episode listen in on a conversation about powering up your productivity and embracing accountability with Amanda McKinney, an accountability coach and author who's helping passionate individuals step through self-doubt and make progress towards their goals.In this episode, we explore:Amanda's journey from corporate layoff to successful entrepreneurshipThe power of consistency over frequency in maintaining long-term successSetting 90-day goals and asking yourself weekly: "What's one thing I can do this week to get closer to my goal?"Strategies for overcoming self-doubt by remembering past successesHow to identify tasks to outsource: start with what you're not good at and don't enjoyEmbracing a 70% consistency mindset - it's about progress, not perfectionWhy "done is better than perfect" should become your new mantraThe importance of accountability and productivity as crucial levers for achieving your goalsConnect with Amandahttps://www.amandamckinney.com Free Productivity Quiz: https://www.amandamckinney.com/quizAdditional Free Resources: https://www.amandamckinney.com/free Podcast: https://pod.link/1473751874 Book: https: www.amandamckinney.com/book Instagram: https://www.instagram.com/theamandamckinney/ LinkedIn: https://www.linkedin.com/in/theamanda-mckinney/Get exclusive CMO level strategy tips, delivered right to your inbox. Subscribe to the monthly series, If I Was Your CMO and learn the success equation for ANY marketing strategy. Learn more about the Instagram 9 Grid Strategy so you can step away from social media this season, without sacrificing your visibility! Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

Feeling like you're juggling too much? Without the right strategies, it's easy to feel overwhelmed. In today's episode, we chat with Ruthie Sterrett, CMO & Founder of The Consistency Corner, about personal development, self-care, and finding balance. Ruthie shares invaluable tips on managing responsibilities, carving out "me time," building consistent habits, and the power of delegation. She also emphasizes the importance of steady marketing and knowing your ideal client. It's all about integrating your authentic self into every aspect of life. Don't miss this game-changing episode!   Tune in to hear:  The importance of consistent, small steps over time, rather than seeking quick fixes—sustainable growth requires patience and continuous effort Self-care doesn't have to be elaborate—simple actions like deep breathing, lying in the grass, or taking a few minutes to journal can rejuvenate your mind and body Surrounding yourself with like-minded individuals who encourage and motivate you is essential for personal growth Authenticity is crucial in both marketing and business—from creating genuine content to connecting deeply with your ideal clients, staying true to yourself is key to long-term success   Connect with Ruthie: Instagram: @theconsistencycorner Website: hello@theconsistencycorner.com Tune in here: https://www.theconsistencycorner.com/podcast   Connect with Scottie: https://scottiedurrett.com/contact Follow Scottie here: https://www.instagram.com/scottiedurrett/

In this episode, Ruthie interviews Jen Paterson, the founder of Dollar Divas, a money coaching company that supports female entrepreneurs and mompreneurs. They discuss the importance of mindset and strategy in achieving financial success. Jen shares her journey and how she helps business owners understand and manage their finances. They emphasize the need for a good money mindset and the importance of creating systems and habits for effective and consistent money management. Jen shares her secret, implementing a weekly 'power hour' to review and manage finances. They also discuss the interplay between mindset and strategy and how they both contribute to your financial success.TakeawaysMindset and strategy are both crucial for achieving financial success.Creating systems and habits, such as a weekly 'power hour', can help with effective money management.It's important to understand and address your money mindset and beliefs.Consistency and regular check-ins with your finances can lead to positive financial outcomes.Mindset and strategy work together to create lasting change and financial empowerment.Connect with Jen Paterson:Instagram: https://www.instagram.com/jenpaterson.bizWebsite: https://www.dollardivas.org Get exclusive CMO level strategy tips, delivered right to your inbox. Subscribe to the monthly series, If I Was Your CMO and learn the success equation for ANY marketing strategy. Learn more about the Instagram 9 Grid Strategy so you can step away from social media this season, without sacrificing your visibility! Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

In this episode of The Consistency Corner, Ruthie welcomes Mariah Magazine, an SEO expert and successful YouTuber, to discuss how to build a thriving YouTube channel as part of your marketing ecosystem. Mariah shares her journey from burnout to earning $1000+ monthly from YouTube ads, all while staying true to her values and expertise.Key takeaways:The power of tutorials in building a loyal audienceHow consistency (not constant output) leads to YouTube successBalancing SEO strategies with authentic content creationThe importance of aligning your content with your brand valuesWhy transparency and education can set you apart in the online spaceMariah offers insights on:Creating content that serves both existing clients and attracts new onesThe unexpected benefits of sharing your learning processHow to measure success beyond subscriber countRepurposing content across platforms without burning outThe role of personal development in business growthWhether you're just starting out on YouTube or looking to optimize your existing channel, this episode is packed with practical advice and inspiring stories. Learn how to create a YouTube strategy that feels authentic, serves your audience, and contributes to your overall marketing ecosystem.Connect with Mariah: Website: https://www.mariahmagazine.com/ Instagram: https://www.instagram.com/mariahmagazineco/ YouTube: https://www.youtube.com/c/MariahMagazine Podcast: https://curiouslyguided.com Get exclusive CMO level strategy tips, delivered right to your inbox. Subscribe to the monthly series, If I Was Your CMO and learn the success equation for ANY marketing strategy. Learn more about the Instagram 9 Grid Strategy so you can step away from social media this season, without sacrificing your visibility! Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

On this episode of The Consistency Corner Podcast, host Ruthie Sterrett welcomes award-winning tech educator and YouTube expert, LaShonda Brown. Together, they discuss how YouTube can become an integral part of your marketing strategy and business growth.Key takeaways:  Leveraging YouTube for passive income generationThe power of live streaming for service providersCreating engaging content without burnoutOptimizing your YouTube channel to drive traffic to your offersBalancing authenticity with strategic content creationIntegrating content creation with client workCommon pitfalls to avoid when starting a YouTube channelThe impact of "reckless generosity" in businessLaShonda shares her journey from service provider to full-time content creator, now working a 20-hour week with steady income from YouTube. This episode offers insights for entrepreneurs at all stages looking to leverage YouTube in their marketing ecosystem.Connect with LaShonda:YouTube: https://youtube.com/lashondambrownInstagram: https://www.instagram.com/lashondambrown/LinkedIn: https://www.linkedin.com/in/lashondabrown/Workshops: https://www.lashondabrown.com/youtube-workshops Get exclusive CMO level strategy tips, delivered right to your inbox. Subscribe to the monthly series, If I Was Your CMO and learn the success equation for ANY marketing strategy. Learn more about the Instagram 9 Grid Strategy so you can step away from social media this season, without sacrificing your visibility! Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

In this episode, Ruthie interviews Sierra Ashburn, a virtual operations strategist and integrator. They discuss the importance of operations for founders and how human design can play a role in designing customized approaches. Sierra shares her journey to becoming an entrepreneur and the value of fostering collaboration and building relationships. They also explore the transition from being an entrepreneur to a CEO and the process of crafting strategic operational plans. In this conversation, Sierra discusses how she supports her clients and maps out a 90-day plan for them. She emphasizes the importance of having a realistic timeline and setting achievable goals. Sierra also shares insights on incorporating human design into business strategy and recommends starting with understanding one's type and authority. She highlights the value of finding role models who share the same human design type and profile. Sierra also touches on the application of human design in parenting and the importance of trusting one's gut and taking action. TakeawaysHuman design can be a valuable tool in designing customized approaches that align with an individual's strengths and preferences.Transitioning from an entrepreneur to a CEO requires delegating tasks and creating role clarity, supported by strategic operational plans. Supporting clients involves mapping out a 90-day plan that is realistic and achievable.Incorporating human design into business strategy can provide guidance and alignment.Trusting your gut and taking action based on your intuition is important for personal and business decision-making.Prioritizing self-care and creating consistent practices can help maintain balance and alignment in life and business.Connect with Sierra:Instagram: https://www.instagram.com/amplifiedinnovation/ LinkedIn: https://www.linkedin.com/in/sierra-henley-ashburn/ Get exclusive CMO level strategy tips, delivered right to your inbox. Subscribe to the monthly series, If I Was Your CMO and learn the success equation for ANY marketing strategy. Learn more about the Instagram 9 Grid Strategy so you can step away from social media this season, without sacrificing your visibility! Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

Welcome back to another episode of The Consistency Corner podcast! In this episode, host Ruthie Sterrett is joined by marketing analyst Rebecca Caldwell, founder of Three Groves Marketing, to delve into a topic that every business owner should understand—UTM parameters. If you've ever wondered how to track where your website traffic is coming from or how to make data-driven decisions for your marketing strategies, there's no gate keeping or bro-marketing tech talk here.What You'll Learn:What UTMs are and how they work in tandem with Google Analytics to provide valuable insights.Why understanding and using UTMs is essential for making informed marketing decisions.How to set up UTM links step-by-step, and the importance of creating a consistent naming convention.Tips for business owners at all stages, whether you're DIYing your marketing or handing off to a strategic partner or team.The critical difference between internal and external links and why it matters for your tracking accuracy.Rebecca breaks down the often-overcomplicated tech side of marketing and shares her expertise on how to simplify the process, ensuring that even the busiest business owner can utilize these tools effectively.Links & Resources:Rebecca's Blog Post on UTMs: Three Groves Marketing BlogDownload the Free Marketing Measurement Playbook: Marketing Measurement PlaybookGoogle UTM Builder Tool: Google UTM Link CreatorConnect with Rebecca on Instagram: @threegrovesRemember, the key to effective marketing is not just creativity but also measurement. Tune in to learn how to implement UTMs in your marketing strategy and start tracking results!Don't forget to subscribe to The Consistency Corner podcast to never miss an episode!If you're ready to take your marketing to the next level and need a strategic partner, connect with Ruthie, to learn how we can work together to amplify your brand and drive measurable growth.Get exclusive CMO level strategy tips, delivered right to your inbox. Subscribe to the monthly series, If I Was Your CMO and learn the success equation for ANY marketing strategy. Learn more about the Instagram 9 Grid Strategy so you can step away from social media this season, without sacrificing your visibility! Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

In this episode of The Consistency Corner podcast, Ruthie Sterrett returns from a summer hiatus to discuss eight key marketing trends shaping the landscape in the latter half of 2024. As a marketing strategist and founder of The Consistency Corner, Ruthie offers valuable insights to help businesses stay ahead of the curve and prepare for future success.Trends Covered: The rise of shorter podcasts and its impact on content strategyDeclining engagement across social media platforms and how to adaptIncrease in social media advertising and its implications for businessesThe emergence of micro offers from service providersThe continued relevance of Manychat in marketing automationMeta's ongoing push for Threads and its potential for community buildingInstagram's shift in metrics for Reels: from plays to viewsHow generative AI is changing Google search results and what it means for SEORuthie emphasizes the importance of staying agile and experimental in your marketing efforts. She also reminds listeners that as a CEO, you don't have to wear the CMO hat – partnering with a strategic marketing expert can help elevate your business to the next level.Whether you're DIYing your marketing, leading a team, or considering outsourcing, this episode provides valuable insights to help you navigate the ever-changing marketing landscape.Get exclusive CMO level strategy tips, delivered right to your inbox. Subscribe to the monthly series, If I Was Your CMO and learn the success equation for ANY marketing strategy. Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

There are those who love social media and there are those who hate it.There are also those who, despite kind of hating social media, understand that people are using it and as a business they should have a professional and appealing presence on it—I'll let you guess which one I am.Whether you're doing it yourself or managing a team who's doing it for you, the day-to-day and the constant grind of creating content can be just absolutely excruciating, not to mention expensive.Happily, you don't actually have to use every platform every single day to have that professional and appealing presence.Social media, especially Instagram for me, has been the nut I just can't crack. I understand that it's valuable. I understand that it's a great way to connect. I've just never been able to really use it effectively, and that's both personally and professionally. I don't use Instagram that much.Happily, I've got a great team member who's able to create really awesome, engaging posts and share the things that we want to share, like the amazing guests that we have on this podcast. But it has not been a major focus of the work that we've done on social ever since we started One Stone Creative.My guest today has the solution for this problem and has perhaps even cracked the nut of Instagram.Ruthie Sterrett is a fractional CMO and founder of The Consistency Corner, a holistic marketing agency supporting service based businesses. Her whole business is about helping CEOs step away from social media, without sacrificing visibility, because most CEOs didn't start a business to be a content creator.And to that I say: YES PLEASE.Ruthie and I talked about about what most businesses really need from the social media platforms they use, the key consideration most of us don't really make when it comes to strategizing how to use them, and how to make your Instagram work for you even if you don't want to use Instagram.Listen to the episode below or read the blog post here: Tune in to the full episode to learn:Why social media is so hardStrategic social media useSocial media and funnelsWhy intentional social media mattersThe Instagram 9-Grid StrategyHow to use ManyChatWho shouldn't use The 9-GridHow to repurpose Instagram for othe platformsWe're looking for speakers for this year's Podcasting for Business Conference! Click here to learn more.Share Your Expertise at PFBCon 2024I want to remind you that applications for speakers at the Podcasting for Business Conference this year are open!If you've got a skill, strategy or technique that can help business owners with their podcasts, I want to hear about it! Go here to get all the details. Applications will be open until July 29th.Be A Guest on The Company ShowDo you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it.We'd love to have you here for an episode like this one!Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!Key Quotes"Bad content, okay content is better than no content because the more you work through it, the better you're gonna get.” - Ruthie SterrettResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | InstagramMake sure to check out our free Monthly Strategy Calls!Podcasting for Business Conference 2023 RecordingsLearn about what other business podcasters are doing:State of Business Podcasting Report 2023Ruthie Sterrett | Website | Instagram | LinkedIn | FacebookThe Instagram 9-Grid StrategyThe Consistency Corner PodcastRelated:Mastering Facebook Ads for Podcast & Business Growth with Stacy ReedUsing LinkedIn to Supercharge your Relationship Building with Sophie Lechner

In this week's summer feed drop, I share an episode of Melissa Snow's podcast, Powerful Women Rising. I was a guest on her show and we discuss the importance of having a strategic approach to using Instagram for business. Social media, including Instagram, is just one piece of the marketing puzzle and should not be the sole focus. Melissa and I discuss my recommdations on how to create a professional and branded presence on Instagram, without spending excessive time on the platform. We chat about the concept of the nine-grid strategy, where nine posts on Instagram form a cohesive story about the business, its values, and the problems it solves and highlight the need for intentional content that attracts, nurtures, and converts potential customers.TakeawaysInstagram should be part of a larger marketing strategy and not the sole focus.Having a professional presence on Instagram is important for potential customers to find and evaluate your business.The nine-grid strategy on Instagram can create a cohesive and intentional story about your business.Content on Instagram should be created with the intention of attracting, nurturing, or converting potential customers.Connect with MelissaCheck out the Powerful Women Rising Speednetworking Event and subscribe to the Powerful Women Rising Podcast.Get exclusive CMO level strategy tips, delivered right to your inbox. Subscribe to the monthly series, If I Was Your CMO and learn the success equation for ANY marketing strategy. Learn more about the Instagram 9 Grid Strategy so you can step away from social media this season, without sacrificing your visibility! Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

In this episode of the Consistency Corner podcast, I discuss the importance of mission, vision, and values in building a lasting brand. These elements provide a solid foundation for a brand and serve as a filter for business decisions. We walk through the process of defining mission and vision statements, as well as identifying brand values. Plus why it's critical to make time for regular reflection and revision of these statements to ensure they align with the direction of the business. By incorporating mission, vision, and values into daily interactions and content, businesses can attract the right customers and achieve desired results.TakeawaysMission, vision, and values provide a solid foundation for a lasting brand.Regularly reflect on and revise mission and vision statements to ensure alignment with the direction of the business.Brand values serve as a filter for business decisions and attract the right customers.Incorporate mission, vision, and values into daily interactions and content to achieve desired results.Get exclusive CMO level strategy tips, delivered right to your inbox. Subscribe to the monthly series, If I Was Your CMO and learn the success equation for ANY marketing strategy. Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

The summer season of The Consistency Corner Podcast is featuring  bi-weekly feed drops of episodes from some of my favorite podcasts! Today we're highlighting Sarah Walton, host of the Game On Girlfriend Podcast. In this epiosde Sarah interviews me on her show, and I share my journey from retail management to corporate marketing and eventually entrepreneurship. I discuss the impact of social media on business owners and provide insights on content planning, strategy, and time management. Our discussion emphasizes the importance of long-form content and the need to view social media as a container within a comprehensive marketing strategy. TakeawaysRuthie's journey from retail management to corporate marketing and entrepreneurship highlights the importance of learning and adapting in the business world.Social media should be viewed as a container within a comprehensive marketing strategy, and business owners should prioritize long-form content as an anchor for their content.Effective time management and content planning are essential for business growth and success, and business owners should focus on attracting new eyes to their business through strategic content and engagementConnect with SarahCheck out the Freedom Calculator on her website and learn more about The Abundance Academy.Subscribe to the Game On Girlfriend Podcast.Get exclusive CMO level strategy tips, delivered right to your inbox. Subscribe to the monthly series, If I Was Your CMO and learn the success equation for ANY marketing strategy. Learn more about the Instagram 9 Grid Strategy so you can step away from social media this season, without sacrificing your visibility! Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

This episode discusses the success equation, marketing funnel, sales equation, and the importance of time, intensity, consistency, and belief in achieving results.TakeawaysReevaluate your marketing strategy and focus on serving clients, leading teams, and being visionary.Understand the success equation and its application to marketing funnels and sales equations.Recognize the importance of time, intensity, consistency, and belief in achieving marketing results.Get exclusive CMO level strategy tips, delivered right to your inbox. Subscribe to the monthly series, If I Was Your CMO and learn the success equation for ANY marketing strategy. Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

The summer season of The Consistency Corner Podcast is featuring  bi-weekly feed drops of episodes from some of my favorite podcasts! Today we're highlighting Amanda McKinney, host of the Unapolgetic Entrepreneur Podcast. In this epiosde Amanda interviews me on her show, and we discuss dealing with the challenges of entrepreneurship and the hard things that come with it. Our conversation digs into the importance of choosing your hard and being prepared for the difficulties that come with entrepreneurship, along with personal experiences and insights on topics such as revenue fluctuations, navigating emotions, and dealing with comparison. We get into the real amdist the hightlight reel and the need for realistic expectations, the importance of taking action even without a clear plan, and the emotional toll of making tough business decisions. Go behind the curtain with us as we discuss the difficulty of turning off work as a business owner, the need to balance business and personal life, and the impact of social media comparison, along with the importance of integrating work and life rather than striving for balance. TakeawaysEntrepreneurship is hard, but so is working for someone else. Choose your hard.Revenue fluctuations are normal in business. Prepare for ebbs and flows.Navigating emotions is a challenge for entrepreneurs. Acknowledge and process your feelings.Comparison can lead to unnecessary pressure. Focus on your own journey.Creating a realistic plan is important, but be prepared to adapt and make tough decisions.Take action even if you don't have all the answers. Keep moving forward. Being an entrepreneur means thinking about your business 100% of the time, making it difficult to turn off work.Connect with AmandaCheck out the free Productivity Quiz on her website and connect with her on Instagram or LinkedIn. Subscribe to the The Unapologetic Entrepreneur Podcast.Get exclusive CMO level strategy tips, delivered right to your inbox. Subscribe to the monthly series, If I Was Your CMO and learn the success equation for ANY marketing strategy. Learn more about the Instagram 9 Grid Strategy so you can step away from social media this season, without sacrificing your visibility! Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

As we head into the heat summer season, it's time to take a step back and re-evaluate your business goals, in order to guide your marketing strategy. This throwback episode is a deep dive in a timeless exercise of working backwards to reverse engineer your business goals, so you can evaluate what marketing activations and content make the most sense for your business. TakeawaysThe importance of reevaluating marketing strategy and taking a step back to focus on intentional business goals.Understanding the sales equation and its components, including traffic, conversion rate, average order value, and units per transaction.The impact of business goals on marketing strategy and the need to define baselines for sales, average order value, number of transactions, and traffic.The relationship between content strategy, marketing activations, and promotional strategy in achieving business goals.Want to brainstorm with Ruthie on how to achieve your business goals through marketing? Book a CMO consultation to learn more! Get exclusive CMO level strategy tips, delivered right to your inbox. Subscribe to the monthly series, If I Was Your CMO and learn the success equation for ANY marketing strategy. Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

The Consistency Corner Podcast is going on summer vacation. Listen in as I share my journey in deciding to pause the podcast, and what that means for my marketing strategy and business. I talk about how I explored the idea of taking a break to reassess the podcast's role in my business and to giving myself time and space to make a decision. Hear me candidly share thoughts on messaging and the importance of clarity in communicating a problem you solves and who you serve, regardless of the platform where you choose to market your buswiness. TakeawaysConsider the return on investment of your marketing containers and how it fits into your overall marketing strategy.Taking a break can provide time and space to reassess and make decisions about the future of your business.Clarity in messaging is crucial for effectively communicating the problem you solve and who you serve, no matter where you show up.It's okay to pause or pivot in your business if it aligns with your goals and priorities, even if it feels challenging.During the summer break we'll continue to publish weekly episodes, bringing back re-runs of favorite shows and a few shows from podcasters in The Consistency Corner Community. To continue to get CMO level strategy and insights in your inbox every month, sign up here. Get exclusive CMO level strategy tips, delivered right to your inbox. Subscribe to the monthly series, If I Was Your CMO and learn the success equation for ANY marketing strategy. Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

Ruthie sits down with Fabienne Fredrickson, a seasoned business coach and author of "The Leveraged Business." In this episode, Fabienne shares invaluable insights from her decades of experience helping women achieve extraordinary success while maintaining a balanced life.What You'll Learn:The Eight Steps to Scaling Your Business: Fabienne outlines the crucial steps necessary for business owners aspiring to hit the million-dollar mark while enjoying up to 14 weeks of vacation.From Overwhelmed to Overjoyed: Learn how to transition from being swamped by your business to mastering a work-life balance that fuels both your personal happiness and business growth.Leverage Without Burnout: Discover strategies to scale your business without the hustle and grind that leads to burnout.The Power of Community: Explore how a supportive community can accelerate your journey to seven figures, fostering an environment where collaboration triumphs over competition.Join Ruthie and Fabienne as they dive into these topics, providing you with the tools to not just grow your business, but to thrive as an entrepreneur.Recommended Resources:"The Leveraged Business" by Fabienne Fredrickson: Dive deeper into the strategies discussed in the podcast and start applying them to your business.Connect with Fabienne:Explore more resources and connect with Fabienne at BoldHeart.com or connect with her on Instagram or LinkedInLearn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media! Keep your funnel full, and get new eyes on your business, FOR FREE! Grab the Attract Strategies mini course at www.theconsistencycorner.com/attract. Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

Welcome to the first installment of our new monthly series, "If I Was Your CMO," where Ruthie, a fractional Chief Marketing Officer, shares top-tier marketing strategies and insights. In today's episode we cover distinctions between an entrepreneur and a CEO and discuss when to transition to focus on strategic growth. This series is designed for CEOs ready to elevate their marketing and drive business growth without being overwhelmed by the operational details.In This Episode, You'll Discover:The Role of a CMO: Understand the pivotal role of a Chief Marketing Officer and how it aligns with your needs as a CEO.Entrepreneur vs. CEO: Learn the critical transition from handling day-to-day tasks to focusing on strategic growth and leadership.Delegating for Growth: Insights into effective delegation, outsourcing, and utilizing strategic partners to enhance your marketing efforts.Upcoming Topics: Get a sneak peek into future episodes, including how to master brand consistency to boost customer loyalty.Join Our Exclusive Email Series:Don't miss out on additional tips and strategies that aren't covered in the podcast. Subscribe to our 'If I Was Your CMO' newsletter for monthly insights. Stay tuned for actionable advice that will not only guide your marketing efforts but also enhance your role as a CEO, ensuring your business continues to thrive in competitive markets.Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media! Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

Welcome to another real talk episode of The Consistency Corner podcast, where we dig into the art of authentic sales with sales coach Gwen Tinsley. In this episode, Gwen shares her journey from corporate sales to empowering female entrepreneurs to sell with confidence and integrity. Discover how sales and marketing can work hand-in-hand to scale your business, and learn why creating a sales system that feels genuine is crucial for lasting success.In this episode, you'll learn:The difference between sales and marketing and how they complement each other.Strategies for selling that feel genuine and build long-term relationships.The importance of a sales system and how to implement one effectively.Gwen's insights on overcoming the stigma attached to sales and how to transform your sales approach.Connect with Gwen: Website: https://www.gritandtenacityconsulting.com Instagram: https://www.instagram.com/gritandtenacityconsulting/ The Grit & Tenacity PodcastLearn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media! Keep your funnel full, and get new eyes on your business, FOR FREE! Grab the Attract Strategies mini course at www.theconsistencycorner.com/attract. Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

In this perspective shifting episode of The Consistency Corner Podcast, Ruthie dives into a crucial decision every entrepreneur faces: when to hire help versus when to seek mentorship. Drawing from her personal experiences and lessons learned in her business journey, Ruthie discusses:The importance of understanding your business chapter and not comparing it to others'.Key considerations for choosing between mentorship and hiring help.Personal anecdotes on how outsourcing and mentorship have impacted her business growth.Practical advice for entrepreneurs wrestling with these decisions in their own ventures.Why mental space and energy management are crucial in making these decisions.Join Ruthie as she explores how effective delegation and strategic mentorship can significantly advance your business and personal growth.Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media! Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

In this episode, Ruthie interviews Kimberly Tara, a CPA and certified tax coach, about the importance of a healthy money mindset and how it can fuel business growth. They discuss the different financial roles and when to work with a tax strategist. Kimberly shares her personal journey and the process of niche selection and evolution in her business. They also talk about the importance of brand values and consistency. The episode concludes with Kimberly providing actionable steps for better tax planning and personal development recommendations. In this conversation, Kimberly Tara discusses the importance of finding solace in books and how reading can help calm the mind. She also shares her personal experience of using books as a way to relax and improve her sleep. Additionally, Kimberly provides information on how listeners can connect with her online and learn more about her work. Lastly, she mentions the CEO Moms Building Wealth podcast, which aims to provide support and a sense of community for moms who are also CEOs.TakeawaysDeveloping a healthy money mindset is crucial for business growth and success.Understanding the different financial roles, such as bookkeepers, CPAs, and tax strategists, can help business owners make informed decisions.Working with a tax strategist can be beneficial for business owners who are making a profit and want to optimize their tax strategy.Niche selection and evolution is a continuous process that allows businesses to align with their ideal clients and values.Consistency in gratitude and reflection can help improve mindset and overall well-being.Connect with Kimberly TaraWebsite: https://www.taracpafirm.com Instagram: https://www.instagram.com/taracpafirm/ CEO Moms Building Wealth Podcast: https://pod.link/1613419377 Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media! Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

In this unfiltered episode, host Ruthie Sterrett, a CMO and founder of The Consistency Corner reflects on a drop in email open rates, click rates, and sales in business. Because she believes in the importance of transparent conversations about the challenges of running a business and the allure of quick fixes and easy solutions. Ruthie shares her experience of building her email list and realizing something is off.   She explores the need to define the ideal client and refine the messaging to better connect with a target audience. Ruthie emphasizes the importance of community and supporting each other on the journey of entrepreneurship in this raw and real behind the scenes episode. TakeawaysTransparent conversations about the challenges of running a business are important for women in business to have with each other.The allure of quick fixes and easy solutions can be tempting, but it's important to recognize that building a successful business is complex and requires ongoing effort.Building an email list through bundles and summits could attract an audience that may not be aligned with your offer suite. Defining the ideal client and refining messaging are crucial for connecting with the right audience and driving conversions.Community and support from like-minded entrepreneurs are essential for navigating the journey of entrepreneurship.Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media! Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

Today is an episode originally aired on Ruthie Sterrett's The Consistency Corner. It's a conversational interview with Lindsay Dollinger about what is working for her and what isn't in 2024. Balancing Business with Passion: Lindsay Dollinger's Journey In this episode of the Consistency Corner podcast, the host welcomes back Lindsay Dollinger to discuss the power of collaboration, her upcoming big collaboration project, and her business journey. Lindsay shares insights on balancing her career as a high school Spanish teacher with her passion for coaching women in growing their online businesses. Her venture focuses on strategy, systems, and productivity, emphasizing how she transitioned from network marketing to building a personal brand and starting a podcast. She highlights the importance of understanding personal motivations and the impact of her business on her life, including the ability to support her lifestyle and pursue travel. Lindsay also touches on the significance of personal development, decision-making, and leveraging collaborations like summits for business growth. Additionally, the episode covers choosing the right social media platforms and the strategic focus on Instagram and LinkedIn for business expansion. 00:52 Lindsay's Business Journey: From Teacher to Business Coach 02:56 Balancing Teaching and Business: Lindsay's Why 09:28 The Decision-Making Process in Business and Life 14:57 Navigating Social Media Strategy and Platform Choices 21:18 Navigating Client Expectations and Social Media Strategy 22:19 The Power of Sales Days on Social Media 23:10 Visibility and Engagement in the Evolving Digital Landscape 25:33 Leveraging Summits for Growth and Visibility 29:13 Strategic Planning and Goal Alignment for Business Success 33:59 Personal Insights: Binge-Worthy Shows and Snacks 36:45 Looking Forward: Travel Plans and Connecting Online Sign up for the Magical Business and Empowerment Retreat Connect on Instagram: https://www.instagram.com/purposeandpixiedust Get on my email list: https://www.lindsaydollinger.com/sign-up

In this episode, Ruthie interviews Kate Doster about the strategy of building and hosting online bundles. They discuss the benefits of bundles, the difference between hosting and participating in a bundle, common mistakes to avoid, and the strategy between paid and free bundles. In this conversation, Kate Doster shares insights on being authentic in your communication and using filters to connect with your audience. She emphasizes the importance of using your own voice and not trying to be someone you're not and she talks about the importance of consistency and shares her personal journey with powerlifting. TakeawaysBundles can be a powerful strategy for list building and generating revenue.Hosting a bundle allows you to curate the experience, build strong connections with contributors, and have more control over the promotion.Common mistakes to avoid when hosting a bundle include neglecting your own products, not curating a variety of high-quality items, and not having a tech backup plan.Planning and communication are key to a successful bundle, and it's important to align your brand values with the experience you provide. Be yourself and use your own voice in your communication.Connect with Kate:Kate's Website – www.katedoster.comKate's Instagram handle –  @kate_dosterKate's Podcast – The Do The Brave Thing Online Business Podcast  Apple Podcast    | Spotify Free gift #1 – List Blitz Masterclass – Learn how to explode your list (and bottom line) hosting bundles Free gift #2 – Get 2 Years Worth of Planned Email IdeasLearn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media! Keep your funnel full, and get new eyes on your business, FOR FREE! Grab the Attract Strategies mini course at www.theconsistencycorner.com/attract. Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

In this episode, we interview Ruthie, the founder of a marketing agency called The Consistency Corner.  Ruthie shares her journey from helping a retail brand skyrocket from $20 million to over $100 million dollars in revenue, emphasizing the importance of being clear on a brand's values, mission, vision, and target client as the cornerstone of effective marketing. She discusses her personal struggle and revelations about social media usage, leading to the creation of the Instagram nine grid strategy. This strategy is designed to help businesses maintain a professional presence on social media without it consuming their lives, aligning with her view of social media as a part of but not the whole marketing strategy. Additionally, Ruthie delves into broader marketing advice, highlighting her success equation: time plus consistency plus intensity, multiplied by belief, equals results. This formula is presented as a way to achieve desired outcomes across various domains. The podcast ends with a discussion on the unrealistic expectation of overnight success and the real, oftentimes lengthy, journey to achieving substantial results in the business world.Examples of the 9 Grid Strategy on Instagramhttps://www.instagram.com/theconsistencycornerhttps://www.instagram.com/easyscalingLearn more about the 9 grid strategy here:https://www.theconsistencycorner.com/decide 00:32 Ruthie's Journey: From Corporate to Marketing Agency Founder01:10 The Power of a Clear Marketing Foundation02:10 Ruthie's Best Marketing Story: Overcoming Social Media Burnout05:03 Introducing the Instagram Nine Grid Strategy11:30 The Success Equation for Entrepreneurs and Marketers

In this episode, Ruthie interviews Jordan Schanda King, the founder of Easy Scaling, about the benefits of using a 9 grid on Instagram. We discuss the challenges of managing multiple Instagram accounts and the importance of having a strong online presence. Jordan shares her personal relationship with social media and how she uses a 9 grid to establish a professional and intentional presence for her company. We also dig into the time and effort required for branding and the need for consistent content on social media. Jordan shares her experience as a client of The Consistency Corner and the  efficiency and ease of communication in their collaboration,  highlighting the importance of conversation for better information and the value of an outside perspective in crafting a business's message. Jordan also emphasizes the power of copy and repetition in marketing and the need for visibility and PR strategies, something she has helped her clients with, inside Scaling School. A few favorite takeaways: Using a 9 grid on Instagram can help establish a professional and intentional presence for your company.Managing multiple Instagram accounts can be challenging, and it's important to prioritize and focus on the accounts that align with your long-term goals.Having a strong online presence is crucial, as potential clients often look up businesses on social media and websites before making a decision.Branding and creating consistent content takes time and effort, but it is essential for building authority and attracting clients. An outside perspective can provide valuable insights and help craft your unique business messaging.Repetition and copywriting are powerful tools in marketing.Visibility and PR strategies are essential for attracting clients and building credibility.Choosing the right marketing strategy requires a holistic approach and consistency in execution.Connect with Jordan on Instagram and checkout Easy Scaling's 9 Grid designed by The Consistency Corner. Interested in Scaling School or learning the next step to scale your business? Take the B-SAT a free business scaling aptitude test to determine your next steps in the process. Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media! Keep your funnel full, and get new eyes on your business, FOR FREE! Grab the Attract Strategies mini course at www.theconsistencycorner.com/attract. Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

Welcome back to The Consistency Corner Podcast! Today we're joined by Margy Feldhuhn - podcast host, multimillion-dollar serial entrepreneur, and thought leader in neuro-regulation! In this episode, Margy takes us through her entrepreneurial journey, and shares how she discovered the power of neuro-regulation in her own life, as well as its impact on her professional success. In this episode, you'll learn:Why neuro-regulation is important to understand in mindset work and entrepreneurship.How nervous system dysregulation can lead to various stress responses, such as fight, flight, freeze, flop, and fawn.The difference between neuro-regulation and therapy, and how they can complement each other in personal development.How consistency in nervous system training can help business owners manage stress and increase their capacity.Connect with Margy:Podcast Guesting (Interview Connections)Nervous System Training (Brain-Based Wellness) Get a 2-week free trial!Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media! Keep your funnel full, and get new eyes on your business, FOR FREE! Grab the Attract Strategies mini course at www.theconsistencycorner.com/attract. Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

Welcome to another episode of The Consistency Corner Podcast! In this solo episode, we're taking off our marketing hats, diving into the complexities of online marketing, and shedding light on the pitfalls of shiny object syndrome and misleading income claims. Drawing from real-life examples and client case studies, we're navigating through the maze of marketing strategies, highlighting the need for a strategic approach in today's ever-changing market landscape. In this episode, you'll learn:Why you need to beware of shiny object syndrome and income claims in the online space. Quick fixes and gross income claims rarely deliver the promised results.The importance of finding a strategic marketing partner who can help you transition from being an entrepreneur to a CEO (a strategic partner looks at the bigger picture).Why consistent content is key to business growth.The importance of evaluating the effectiveness of your marketing investments and measuring the results (understanding the role of each marketing platform and its impact on your sales strategy).The steps for building a holistic marketing strategy, requiring data, adaptation to market changes, and a focus on long-term results.Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media! Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

About Ruthie Sterrett Ruthie Sterrett, founder and CEO of The Consistency Corner, has reinvented marketing for service based businesses. With 20 years of sales, retail and marketing experience, Ruthie drives revenue growth with practical strategies and cutting edge content-- an example being a mid-size retail brand she led as it grew from $20M to over $100M in revenue. While business leaders are busy focusing on scaling, The Consistency Corner is the CMO partnership that brings coherence and efficiency in branding, marketing, and content creation. Ruthie brings positivity, optimism and energy to every business's growth plan, collaborating with business leaders to amplify their marketing. https://www.theconsistencycorner.com/decide https://facebook.com/ruthiesterrettconsistencycorner https://linkedin.com/in/ruthie-sterrett/ https://www.youtube.com/channel/UC6oyPAX4XJC6E8MdGZHQNOw ------------------------------------------------------ Collabpalooza Solopreneur Automation Summit https://collabpalooza.com When It Worked Podcast https://getoffthedamnphone.com/podcast 00:00:00 When It Worked  Welcomes Ruthie Sterrett 00:00:26 Getchas Welcome To Springtime In Tampa 00:00:40 Millionaire With Ruthies Lifelines 00:04:13 Playboys Strict Obscenity Laws In Countries 00:05:19 Votes For Professional Coffee In Singapore 00:06:09 Indonesia Leads Global Audience Voting 00:07:45 Ruthie Sterretts Guggenheim Design Praised By Google 00:08:25 K In Kmart, Police Blotter, Lifeline 00:10:26 Ruthies Incredible Debunking Of 60s Police Blotters 00:10:44 Final Question The Blues 00:11:18 Ruthie Correctly Guessed Rupert Murdoch In Phone Hacking Scandal 00:14:04 Robin Williams, Tom Hanks, Uruguayan Rugby Players, Hudson Crash 00:14:39 Torch, Oak, Olive Branches On Us Coins 00:14:56 Dime, Lock In 10 Cents 00:15:19 Ruthie Defines Snickerdoodles 00:15:41 Leviathan Melvillier, Prehistoric Crocodile, Tiger, Kangaroo, Whale 00:17:06 Ruthies Cmo Explains Why People Need Them 00:17:46 Successful Companies Need Strategic Partners Who Can See The Forest 00:18:28 Marketing Funnel Needs Intentional Planning 00:22:46 Instagram Ban I Didnt Do Anything Naughty 00:23:18 Business Owners Lack Knowledge About Social Media 00:24:51 Creating Consistent Marketing Strategies For Success 00:29:47 Marketing Drowning, Thanks Ruthie 00:30:05 Ruthie Sterrett Thanks For Listening

Welcome to another episode of The Consistency Corner Podcast! In this episode, we're joined by social media strategist, Andréa Jones, and we're diving into all things algorithms! From understanding and optimizing the algorithms on different social media platforms, to the importance of thought leadership, and the benefits of actually being social on social media, we're covering it ALL. Tune in as Andréa shares how you can make bold moves towards growing your business through the power of social media!In this episode, we discussed:Why understanding the algorithm on social media platforms is crucial for optimizing your content and reaching your target audience.How different social media platforms have different algorithms, and the importance of tailoring your content to each platform's algorithm.Knowing when to outsource social media depends on your business's needs, budget, and level of expertise.How being social on social media, engaging with your audience, and building relationships can help improve your visibility and reach on the platforms.The importance of having clear brand values, and how investing in personal development can contribute to your success in social media marketing.Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media! Keep your funnel full, and get new eyes on your business, FOR FREE! Grab the Attract Strategies mini course at www.theconsistencycorner.com/attract. Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

Welcome back to the Consistency Corner Podcast! In today's solo episode, we're diving into the intricacies of business strategy, from the concept of aspirational pricing to crafting effective marketing plans. Tune in as we explore how having more fun in business can pave the way for attracting aligned clients and achieving sustainable growth.In this episode, you'll learn:The importance of having fun in business, and how it can lead to increased success and profitability.How to position offers aspirationally in order to attract ideal clients and elevate revenue streams.The importance of crafting a marketing strategy that aligns with personal strengths and bring joy to your business journey.Why strategic and intentional content is key to scaling a business.5 things you can do this month to have more FUN!Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media! Keep your funnel full, and get new eyes on your business, FOR FREE! Grab the Attract Strategies mini course at www.theconsistencycorner.com/attract. Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

Welcome back to The Consistency Corner Podcast! Join me as I sit down with Melissa Snow, the founder and CEO of Powerful Women Rising, a vibrant membership community that provides female entrepreneurs with invaluable support and resources for business growth.In this episode, Melissa opens up about her entrepreneurial journey, shedding light on her transition from dating and relationship coaching to becoming a guru in business strategy and networking. From navigating the discomfort often associated with networking to mastering the art of the perfect introduction at events, Melissa shares her top tips and strategies on how to make networking not only effective, but FUN at the same time!In this episode, you'll learn:How networking can be fun and effective when approached authentically and with the intention of building genuine connections.The importance of being clear and authentic in your introduction, sharing what you do, who you help, and what problems you solve.How to avoid coming across "too salesy" by focusing on getting to know people as humans first, rather than jumping straight into business.The importance of allocating time for networking based on your business goals and capacity.Why consistency in follow-up is essential for building and maintaining relationships in networking.Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media! Keep your funnel full, and get new eyes on your business, FOR FREE! Grab the Attract Strategies mini course at www.theconsistencycorner.com/attract. Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

In this Team Spotlight episode of The Consistency Corner Podcast, we're sitting down with LoriAnn Kuntz, the owner of the bookkeeping agency, Profit Priority! LoriAnn shares her firsthand experience navigating a rebrand, offering valuable insights and lessons learned along the way.Throughout our conversation, LoriAnn emphasizes the importance of aligning personal and business brands, as well as the key role of a strong foundation and its impact on business success and sustainability.So, whether you're contemplating a rebrand of your own or simply seeking inspiration to elevate your business, this episode is a must-listen!In this episode, you'll learn:The ins and outs of rebranding, which involves careful consideration of the challenges and benefits, including the need to shift from a personal brand to a team-focused brand.Why back-end changes and systems overhaul are often necessary during a rebrand.How aligning personal and business brands can help create a more authentic and relatable brand identity.The keys to creating a sellable business: including building a strong foundation and focusing on scalability and team empowerment.Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media! Keep your funnel full, and get new eyes on your business, FOR FREE! Grab the Attract Strategies mini course at www.theconsistencycorner.com/attract. Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

Welcome back to another episode of The Consistency Corner Podcast! I'm so excited to have my friend, Camille Walker join us as we dive into the intricacies of hiring help for your business! Camille, a seasoned entrepreneur, shares invaluable insights on leveraging strengths, embracing risk, and prioritizing family while growing a business. Tune in to learn about the importance of resilience, the different stages of hiring, and actionable strategies to navigate the hiring process effectively.In this episode, you'll discover:The importance of understanding that everyone's journey is unique and why you need to avoid comparing yourself to others.How to identify your strengths and passions to determine what tasks you should delegate.Why you should consider hiring contractors or freelancers for specialized skills and flexibility.How to establish clear expectations and communicate your brand values when hiring.Why you need to embrace the title of CEO and own your role as a business owner.Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media! Keep your funnel full, and get new eyes on your business, FOR FREE! Grab the Attract Strategies mini course at www.theconsistencycorner.com/attract. Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

Today's Strategic Shift episode of The Consistency Corner Podcast is all about Leveraging LinkedIn! If you've ever wondered how to effectively harness the power of LinkedIn for your business, this episode is for you! Not only am I taking you through my personal journey with the platform, but I'm giving you all of my best tips so you can craft compelling content that resonates with YOUR audience. It's time to build and maintain a stellar presence for your brand with LinkedIn - let's get started!Here's what you'll learn in this episode:The key ways you can optimize your LinkedIn profile in order to get more eyes on your content.The importance of developing a content strategy for LinkedIn that includes attracting, nurturing, and converting your audience.How you can use hashtags strategically in your posts to increase visibility and reach.The different kinds of posts to share if you're looking to build and maintain a consistent LinkedIn company page.The importance of experimenting on LinkedIn in order to gather data and determine what resonates with your audience.- Hubspot Article to Get Started- Ruthie's LinkedIn Profile- Kendall's LinkedIn Profile - Britt's LinkedIn ProfileLearn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media! Keep your funnel full, and get new eyes on your business, FOR FREE! Grab the Attract Strategies mini course at www.theconsistencycorner.com/attract. Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

Welcome back to The Consistency Corner Podcast! We're thrilled to welcome back Lindsay Dollinger - a high school Spanish teacher and seasoned business coach! Join us as Lindsay shares her fascinating entrepreneurial journey. She dives into how she balances her teaching job with her thriving online business, and shares the key principles that have guided her to success.In this episode, we covered:Lindsay's journey into the world of business, the challenges she's faced, and the pivotal moments that shaped her entrepreneurial mindset.The importance of discovering your "why" in business and how it serves as a compass for decision-making.The significance of selecting the right social media platform(s) for your business.Lindsay's experience hiring a social media manager, and the impact it had on her business.The benefits of collaboration in the business world, and the power of joining forces with others to expand your audience and create meaningful connections.Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media! Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

In this eye-opening episode of The Consistency Corner Podcast, I'm diving deep into the importance of valuing talent and paying people what they're worth in today's economy. We're touching on the topics of capitalism, the gender pay gap, the patriarchy, and self-worth in the professional sphere. If you take away one thing from this episode, let it be this: Know your worth and be comfortable advocating for it! Now, let's dive in.In this episode we discussed:How creating a community that aligns with your brand values is crucial for attracting ideal clients and fostering meaningful connections.How valuing talent and paying people what they're worth is essential in today's economy.The importance of building a business that values and supports employees, thus creating a positive work environment that fosters success.How knowing your worth and advocating for fair pay is important for personal and professional growth.Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media! Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

In this episode of The Consistency Corner Podcast, I'm sitting down with research scientist turned burnout and stress management coach, Ellyn Schinke, to bring light to the reality of business owner burnout. Ellyn shares her personal experience with burnout and how it led her to become a burnout coach, and discusses the signs that you can look for if you think you may be experiencing burnout. Ellyn provides practical tips for preventing burnout, and addresses the mindset shift needed to ask for help and the importance of emotional processing. Entrepreneurs - this is an episode you don't want to miss!In this episode, we covered:How burnout is a common experience for entrepreneurs, and the importance of recognizing the signs and taking action to prevent it.The importance of asking for help and support from others, and communicating your needs and boundaries.Some common signs of burnout, including: physical exhaustion, repeated illness, lack of motivation, and overwhelm.Practical strategies to prevent burnout as an entrepreneur.The importance of developing consistent habits and routines that align with your personal and professional goals.Connect with Ellyn:WebsiteYouTubeInstagramLearn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media! Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

In this episode of The Consistency Corner Podcast, I'm sitting down with my friend and previous client, Jennifer Clarkson, the owner of White Wave Bodywork. We're covering everything from the role of email marketing in growing Jennifer's business, to pivoting her brick and mortar business to the online space. Jennifer also shares the challenges and lessons she learned from hosting events, including the importance of micro-niching and collaborating with other professionals in her field.Here's a peek at what we discussed:How micro-niching allows you to target a specific audience and create content that resonates with them.How collaborating with other people in your field can help expand your reach and attract new clients.The impact of email marketing, and how it's an effective way to engage with your audience and promote your services.How adjusting your strategies based on feedback and data can lead to better results and customer satisfaction.Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media! Keep your funnel full, and get new eyes on your business, FOR FREE! Grab the Attract Strategies mini course at www.theconsistencycorner.com/attract. Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

Join the Elegant Balance Academy! Connect with Ruthie on Instagram or learn more about the Consistency Corner. For full episode notes: www.kayleehackney.com/elegantbalance/78Follow me: @kayleejhackney

Welcome to another episode of The Consistency Corner Podcast! In this episode, we're sitting down with Liz Nickson, a powerhouse brand copywriter, about the importance of how you say things rather than what you say. Liz shares invaluable tips on perfecting your messaging, crafting killer copy, and speaking a language that truly resonates with your audience. Join us as we delve into the unique role of a copywriter as the ultimate wingwoman for a business.Here's a sneak peek into our conversation:Why finding the right brand voice involves understanding the client's story, values, and personality.The power of visualization in copywriting and the importance of clear call-to-actions.How consistency and repetition in copywriting contribute to building brand recognition and fostering trust among your audience.Why effective copywriting should focus on showcasing benefits rather than features to create a meaningful connection with the audience.How working with a copywriter can infuse freshness and new ideas into your messaging.Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media! Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

Welcome the first Thursday Thoughts episode of The Consistency Corner Podcast!Today I'm unraveling the reasoning behind the podcast's evolution, from the "why" behind our shift from Unfiltered Fridays to Thursday Thoughts, to the core strategies driving our content. This episode marks not just a shift in schedule, but a strategic pivot toward more intentional, focused content. So, join me as we unpack the vision, the challenges, and the exciting transformations awaiting us in the Season 3 glow-up of The Consistency Corner Podcast!Here's a peek at what we covered in this episode:The reasoning behind making the switch from casual Unfiltered Fridays to strategic and intentional Thursday Thoughts.Going back to the purpose of the podcast: nurturing the audience, adding value, and attracting potential clients.Why it's important to consider the purpose of your podcast or content container to ensure it aligns with your business goals.Reflecting on The Consistency Corner's core value of leading with a growth mindset, with an emphasis on personal and professional growth.Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media! Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

Happy New Year! In the first episode of 2024, we're talking with Elizabeth Averyanova, a web designer and brand strategist, about creating an amazing branded client experience! We're discussing the importance of understanding the client journey, the common mistakes people make in branding, and tips for improving the overall experience in order to attract high-quality leads and convert them into paying clients. This is the perfect episode to kick off the new year and get your business on the right track for 2024. Let's dive in!In this episode, we covered:Why understanding the client journey is crucial for creating an amazing branded client experience.How consistent branding across all client touch points helps to build trust and authority.A few of the common mistakes in branding, including: not maintaining consistent visual branding and neglecting the client experience after a purchase.How focusing on one core offer and making it the best in your niche can attract high-quality leads and convert them into paying clients.Why resilience, personal growth, and consistency are important values for building a successful brand and business.Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media! Keep your funnel full, and get new eyes on your business, FOR FREE! Grab the Attract Strategies mini course at www.theconsistencycorner.com/attract. Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

Welcome to the very LAST Unfiltered Friday of The Consistency Corner Podcast! In this episode, we're reflecting on the past year, and I'm sharing my goals and strategies for 2024! We're discussing the importance of revenue and offers, the need for a clear marketing strategy, and the process of choosing a word of the year. I'm also giving you the inside scoop on what's to come for The Consistency Corner Podcast for the year ahead! Ready to get inspired and make 2024 YOUR YEAR? Let's dive in!In this episode, we cover:The importance of reflecting on your revenue and goals from the past year to identify areas for improvement.Why you need to focus on your offers and messaging to ensure they align with your ideal clients' needs.How to create a clear marketing strategy that includes attracting, nurturing, and converting leads.Why choosing a word for the year ahead will guide and inspire your actions and mindset.Click here to listen to Episode 89 - Choosing Your Word of the Year for 2023 with Dr. Kaylee HackneyLearn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media! Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!