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3 episodes with emcs
6 episodes with emcs
3 episodes with emcs
Find out what EMCs are all about. Learn about battery recycling. Catch up on your 70s music.
CTL Script/ Top Stories of December 14th Publish Date: December 14th PRE-ROLL: 01.20.25 ETOWAH MILL HOLIDAY SCREEN & RINK_FINAL From the Ingles Studio Welcome to the Award-Winning Cherokee Tribune Ledger Podcast Today is Saturday, December 14th and Happy Birthday to Bill Buckner. ***12.14.24 - BIRTHDAY – BILL BUCKNER*** I’m Keith Ippolito and here are the stories Cherokee is talking about, presented by Credit Union of Georgia. Cherokee County Approves Campground at Garland Mission Park Creekview Student Earns Second Place in Amicalola EMC Competition Canton Police Officers Host 'Shop with a Cop' We’ll have all this and more coming up on the Cherokee Tribune-Ledger Podcast, and if you’re looking for Community news, we encourage you to listen and subscribe! Commercial: 06.26.24 CU OF GA FREE CHECKING_REV_FINAL STORY 1: Cherokee County Approves Campground at Garland Mission Park A new 443-acre park, Garland Mission Park, is nearing its opening near Waleska after the Cherokee County Board of Commissioners approved a special use permit for Canton First Baptist Church. The park will feature camping, hiking, mountain biking, and more. The approval included variances for buffer encroachment, street access, and eliminating a deceleration lane. Located on Garland Mountain Way, the park spans the Bartow-Cherokee County border, with Cherokee County handling the campground's 243 acres. The park will include eight campsites, a pavilion, and accessible facilities. Bartow County will oversee development on its side. The church has not provided a construction timeline. STORY 2: Creekview Student Earns Second Place in Amicalola EMC Competition Amicalola EMC hosted the Sub Area I EMC/FFA Electrification Contest on Nov. 21, where Creekview High School's Aaron Dickson placed second. Sponsored by Georgia's EMCs, the contest is part of the Agriculture Education program by the Georgia Department of Education. It allows students to showcase skills in electrical wiring, critical thinking, and communication, promoting education and safety in electricity. Participants included students from Adairsville, Creekview, Dawson, North Murray, Pickens, Sonoraville, and Southeast Whitfield high schools. Wyatt Richards from Pickens High School won first place, and Slate Jones from Dawson High School took third. STORY 3: Canton Police Officers Host 'Shop with a Cop' The Canton Police Department held its annual Shop with a Cop event on Dec. 10 at Walmart Riverstone Parkway, providing Christmas gifts and experiences to 21 local children. The event was funded by $8,900 in community donations from groups like the Lions Club and Laurel Canyon Optimist Club. Support also came from local organizations, including Cherokee 9-1-1 Dispatch and the Cherokee Sheriff’s Office. Walmart hosted the shopping event, offering snacks and drinks. Canton PD expressed gratitude to the community and schools for their support, with Chief Marty Ferrell highlighting the event's role in fostering community bonds. We have opportunities for sponsors to get great engagement on these shows. Call 770.874.3200 for more info. Back in a moment Break: Drake Realty (Cherokee County) STORY 4: CCSD Honors Support Staff Employees The Cherokee County School District celebrated its seventh annual Support Staff Employees of the Year Awards on Dec. 5, honoring staff from each school and division. Each honoree received a plaque and gifts, including a $200 Visa card. Three overall winners were announced: Kelly Miller from Avery Elementary, Stephanie Weier from Mill Creek Middle, and Patrick Walker from the Central Office. They received additional prizes, including gift cards and a facial treatment. The event highlighted the dedication of support staff, with excerpts from nomination forms shared to emphasize their contributions. Weekly features of winners will appear on CCSD's website and social media. STORY 5: Cherokee Youth Girls Flag Football Team Wins Championship At the 2024 Georgia Recreation and Parks Association State Championships, held Dec. 6-7, Cherokee Youth Girls Flag Football teams excelled, with the 14U Cyclones winning their division and the 12U Cyclones finishing as runners-up. The program, started in 2021 with support from the Atlanta Falcons and Arthur M. Blank Foundation, has positioned Cherokee County as a leader in girls' flag football. The 14U team achieved a historic victory, dominating their matches, while the 12U team also performed strongly. The event, showcasing talent from across Georgia, highlighted athleticism and sportsmanship in a non-contact sport environment. Commercial: 12.14.24 FALANY DEC_FINAL STORY 6: Cherokee County and City Leaders Speak to Local State Lawmakers Cherokee County leaders met with local legislators on Dec. 11 to discuss requests for the 2025 session. Key topics included school safety funding, with Superintendent Mary Elizabeth Davis seeking changes to the state's funding formula for permanent support. The county commissioners requested reconsideration of a Homestead Option Sales Tax (HOST) to reduce property taxes, projecting significant savings for homeowners. They also proposed increasing the hotel/motel tax to fund tourism and infrastructure projects. Additionally, $9.1 million in state funding was requested for the Technology Ridge Parkway project. District Attorney Susan Treadaway advocated for stricter bond restrictions for illegal immigrants and longer probation for sexual offenders. STORY 7: What's Next for the Old Tippens School Site in Canton? Canton leaders are considering renovations to the former Tippens Elementary School gymnasium, with plans to award an $18,850 contract to Keck and Wood for designing two site plans. The gym, built in the 1930s, remains after the main building's demolition. One plan focuses on parks and recreation, while the other includes affordable housing. The design phase will take 4-6 weeks, with concepts expected by February. Mayor Bill Grant supports incorporating housing to meet city needs. The site, valued at $850,000, was allocated funds for development, but a grant for transitional housing was declined by MUST Ministries due to insufficient funding. We’ll have closing comments after this. COMMERCIAL: Ingles Markets (Laura Lynn Products) 3 SIGN OFF – Thanks again for hanging out with us on today’s Cherokee Tribune Ledger Podcast. If you enjoy these shows, we encourage you to check out our other offerings, like the Cherokee Tribune Ledger Podcast, the Marietta Daily Journal, or the Community Podcast for Rockdale Newton and Morgan Counties. Read more about all our stories and get other great content at www.tribuneledgernews.com Did you know over 50% of Americans listen to podcasts weekly? Giving you important news about our community and telling great stories are what we do. Make sure you join us for our next episode and be sure to share this podcast on social media with your friends and family. Add us to your Alexa Flash Briefing or your Google Home Briefing and be sure to like, follow, and subscribe wherever you get your podcasts. Produced by the BG Podcast Network Show Sponsors: www.ingles-markets.com www.drakerealty.com cuofga.org #NewsPodcast #CurrentEvents #TopHeadlines #BreakingNews #PodcastDiscussion #PodcastNews #InDepthAnalysis #NewsAnalysis #PodcastTrending #WorldNews #LocalNews #GlobalNews #PodcastInsights #NewsBrief #PodcastUpdate #NewsRoundup #WeeklyNews #DailyNews #PodcastInterviews #HotTopics #PodcastOpinions #InvestigativeJournalism #BehindTheHeadlines #PodcastMedia #NewsStories #PodcastReports #JournalismMatters #PodcastPerspectives #NewsCommentary #PodcastListeners #NewsPodcastCommunity #NewsSource #PodcastCuration #WorldAffairs #PodcastUpdates #AudioNews #PodcastJournalism #EmergingStories #NewsFlash #PodcastConversations See omnystudio.com/listener for privacy information.
MDJ Script/ Top Stories for September 26th Publish Date: September 26th Commercial: From the BG AD Group Studio, Welcome to the Marietta Daily Journal Podcast. Today is Thursday, September 26th and Happy Birthday to the late Olivia Newton John ***09.26.24 – BIRTHDAY – OLIVIA NEWTON JOHN*** I'm Dan Radcliffe and here are the stories Cobb is talking about, presented by Credit Union of Georgia. 1. State Operations Center up and running with Helene headed to Georgia 2. KSU announces new beer for Owl fans 3. Ely steps away from Mount Paran Plus, Leah McGrath from Ingles Markets on diabetes. All of this and more is coming up on the Marietta Daily Journal Podcast, and if you are looking for community news, we encourage you to listen and subscribe! BREAK: CU of GA (06.26.24 CU OF GA FREE CHECKING_REV_FINAL) STORY 1: State Operations Center up and running with Helene headed to Georgia Governor Brian Kemp has activated the State Operations Center in Georgia as Hurricane Helene approaches, following a state of emergency declaration. Helene is expected to hit the Florida Panhandle as a Category 3 hurricane and move into Georgia, bringing strong winds, heavy rain, and flooding. Up to 500 National Guard troops are on standby for assistance, and commercial trucking regulations are relaxed to ensure supply flow. Georgia Power and EMCs are preparing for power outages, while the Department of Transportation advises against non-essential travel. Residents are warned to be cautious of potential storm-related scams. STORY 2: KSU announces new beer for Owl fans Kennesaw State University has teamed up with New Realm Brewing Company to launch OWL IN American Lager, a new university-branded beer. This collaboration debuts at the homecoming football game at Fifth Third Stadium. The beer, featuring KSU's black and gold colors and Owl emblem, is available year-round in select markets across Cobb County and Metro Atlanta. OWL IN is a 4% ABV light lager with a smooth hop blend, offering just 110 calories and nine carbs. This partnership aims to provide KSU fans with a flavorful, refreshing beer to enjoy during the fall sports season and beyond. STORY 3: Ely steps away from Mount Paran Mount Paran Christian has appointed Connie Arnold as interim head football coach for the rest of the season, following Coach Matt Ely's departure to address a personal matter. Ely, who also serves as assistant athletic director, has led the team to a 5-1 record this season. The school supports Ely during this time, though it's unclear if his leave is temporary or permanent. Arnold, a long-time staff member and current head wrestling coach, will lead the team, ensuring continuity and support for the players. The team is preparing for their upcoming game against Whitefield Academy. We have opportunities for sponsors to get great engagement on these shows. Call 770.799.6810 for more info. We'll be right back Break: DRAKE (Drake Realty (Cobb County) STORY 4: DNA Evidence Solves 34-Year-Old Cold Rape Case A 34-year-old cold rape case has been solved with DNA evidence, leading to the conviction of Christopher Lee Milton for a 1990 assault in Cobb County. The case was revived after a 2016 Georgia law required unsubmitted rape kits to be tested, matching Milton's DNA in 2020. Arrested in 2021, Milton pled guilty to charges including aggravated assault and rape, receiving a 30-year sentence, with 13 years in prison. A permanent restraining order was also issued. The victim expressed forgiveness but emphasized Milton's need for punishment, stating her resilience and decision to reclaim her life. STORY 5: North Georgia State Fair Closed Due to Weather The Superior Plumbing North Georgia State Fair will be closed today due to inclement weather from Hurricane Helene. The National Weather Service has issued a tropical storm watch for Cobb County, anticipating Helene to become a Category 3+ hurricane. Cobb County could experience 6 to 10 inches of rain and wind gusts up to 65 mph. The fair prioritizes the safety of visitors, vendors, and staff and plans to reopen at Jim Miller Park on Friday at 4 p.m. For updates, check the fair's social media or website, and visit cobbcounty.org for storm information. We'll be back in a moment Break: INGLES 10 Ingles Markets (Yogurt) (10) And now here is Leah McGrath from Ingles Markets on diabetes. ***LEAH MCGRATH INTERVIEW***INGLES 2 DIABETES (INTERVIEW)*** We'll have closing comments after this. Break: Marietta Theatre 07.09.24 MDJ THEATRE GIFT OF THE MAGI_FINAL) Signoff- Thanks again for hanging out with us on today's Marietta Daily Journal Podcast. If you enjoy these shows, we encourage you to check out our other offerings, like the Cherokee Tribune Ledger Podcast, the Marietta Daily Journal, or the Community Podcast for Rockdale Newton and Morgan Counties. Read more about all our stories and get other great content at www.mdjonline.com Did you know over 50% of Americans listen to podcasts weekly? Giving you important news about our community and telling great stories are what we do. Make sure you join us for our next episode and be sure to share this podcast on social media with your friends and family. Add us to your Alexa Flash Briefing or your Google Home Briefing and be sure to like, follow, and subscribe wherever you get your podcasts. Produced by the BG Podcast Network Show Sponsors: ● www.ingles-markets.com ● www.cuofga.org ● www.drakerealty.com ● www.mariettatheatresquare.com #NewsPodcast #CurrentEvents #TopHeadlines #BreakingNews #PodcastDiscussion #PodcastNews #InDepthAnalysis #NewsAnalysis #PodcastTrending #WorldNews #LocalNews #GlobalNews #PodcastInsights #NewsBrief #PodcastUpdate #NewsRoundup #WeeklyNews #DailyNews #PodcastInterviews #HotTopics #PodcastOpinions #InvestigativeJournalism #BehindTheHeadlines #PodcastMedia #NewsStories #PodcastReports #JournalismMatters #PodcastPerspectives #NewsCommentary #PodcastListeners #NewsPodcastCommunity #NewsSource #PodcastCuration #WorldAffairs #PodcastUpdates #AudioNews #PodcastJournalism #EmergingStories #NewsFlash #PodcastConversationsSee omnystudio.com/listener for privacy information.
The President and CEO of the Electric Mobility Canada (EMC), Daniel Breton, in conversation with host Francis Bradley. They discuss the role EMC plays in promoting the electrification of transportation, popular misconceptions about electric vehicles, zero emission vehicle mandates, what EMCs opinion research has shown, and the intransigence of some, not all, car manufacturers. They close the conversation with a recommendation for a very timely report for addition to the Flux Capacitor Book Club. Links: Electric Mobility Canada (EMC): https://emc-mec.ca/ Daniel Breton on X, (formerly Twitter): https://twitter.com/DBretonEMC_MEC Daniel Breton on LinkedIn: https://www.linkedin.com/in/daniel-breton-b8a3b1a4/ Book recommendation: Time for a U-Turn: Automakers' History of Intransigence and an Opportunity for Change, by Union of Concerned Scientists: https://www.ucsusa.org/resources/time-u-turn
Today on Virgin Mornings: We had Tasha from The Purposeful You on for Green Talks with Tasha. Johnny chose a very controversial song for the Daily Anthem and we had Lily from EMCS on the show for Take Your Kid To Work Day! Have a funny story to share? Voice memo us on social media and you could be included in the next episode. Listen live weekdays 530 -10 am PST on the iHeartRadio app and 1073virginradio.ca
GDP Script/ Top Stories for Sunday June 11th Publish Date: Friday June 9 From the Henssler Financial Studio Welcome to the Gwinnett Daily Post Podcast Today is Sunday June 11th , and happy 66th birthday to one of the best to ever do it, Quarterback Joe Montana ***Montana**** I'm Bruce Jenkins and here are your top stories presented by Peggy Slappey Properties 1. Lilburn seeking residents input for Comprehensive Plan update 2. Norcross' William Corbin earns economic development certification 3. And Little Free Library in Peachtree Corners memorializes Benjamin 'Lloyd' Cloer Plus All of this and more is coming up on the Gwinnett Daily Post podcast. Break 1 : Peggy Slappey Story 1. Lilburn Lilburn officials are seeking input from residents on the city's updated Comprehensive Plan, which will guide decisions regarding land use, zoning, and capital investments. The plan serves as a vision and goal-setting framework for the city's future, shaping policies and regulations. To gather feedback, residents are encouraged to participate in a survey that covers topics such as housing, recreational amenities, and quality of life. The city is also planning pop-up events to engage with residents and gather their input. The survey and additional information about the Comprehensive Plan update can be found on the city's website, and residents can reach out to city officials with any questions or concerns. Get more information at gwinnettdailypost.com STORY 2: Corbin Good news: William Corbin, the economic development director of Norcross, has been awarded the certified economic developer certification by the International Economic Development Council. This certification recognizes Corbin's expertise in economic development and his commitment to professional growth. Over his 13-year career, Corbin has played a significant role in attracting over $500 million in investment and facilitating the addition of more than 2,000 residential units in Norcross. The certification process involves passing a comprehensive three-part test that assesses knowledge in various areas, including business retention, finance, marketing, strategic planning, and workforce development. Norcross officials praised Corbin's achievement, emphasizing their commitment to supporting the city's business community. Story 3: Library The city of Peachtree Corners has installed a Memorial Children's Free Library in honor of Benjamin "Lloyd" Cloer, a promising young individual whose life was tragically cut short by gun violence in 2019. The library, donated by Lloyd's father, encourages children to exchange books and foster a love of reading. Lloyd, a dedicated student and aspiring artificial intelligence expert, had nearly completed his master's degree at the University of Georgia before his untimely death. The little library, funded by Lloyd's savings and built by his father, will be registered as an official Little Free Library. Lloyd's compassionate nature and academic achievements are remembered through an endowment in his name at UGA, supporting students in need studying artificial intelligence.….. we'll be right back Break 2: M.O.G. - Tom Wages - then Obits STORY 4: Fernbank As you may have heard on Friday here. Atlanta's Fernbank Museum is hosting a new exhibit called "Survival of the Slowest," which explores how certain animals utilize their lack of speed to their advantage in the animal kingdom. The exhibit features live animals, including a two-toed sloth, a boa constrictor, and a bearded dragon, among others, showcasing their unique survival strategies. Visitors can learn about the traits and characteristics that help these animals thrive, such as the sloth's nocturnal nature and the python's energy-conserving hunting style. The exhibit, which opened yesterday, aims to educate and engage guests through interactive exhibits and live animal presentations. The exhibit is open until September 4 and is presented in partnership with Little Ray's Nature Centres. Story 5: Debts Nelldra Allen, a local businesswoman and parent at Bethesda Elementary School in Lawrenceville, Georgia, paid off all the delinquent lunchroom accounts at the school. With a balance of nearly $500, Allen generously cleared the cafeteria books to support families who were struggling with the transition from free lunches during the COVID-19 pandemic to paid lunches. Bethesda Elementary is a Title I and Title III school with many students eligible for free lunches, and a significant number of students have English as their second language. Allen, known for her acts of kindness, frequently seeks opportunities to assist families in need. In addition to paying off lunch balances, she has sponsored teacher appreciation events, brought food trucks to the school, and provided support through her nonprofit organization called Purposefully Covering The Gap. Her dedication to helping low-income families includes assisting with securing loans and guiding them through the process of purchasing their first homes Story 6: Spirit Three Gwinnett high schools, Dacula, Duluth, and South Gwinnett, have been awarded the Georgia High School Association's Cooperative Spirit Sportsmanship Award for the 2022-23 school year. This prestigious award recognizes schools that have demonstrated exceptional sportsmanship throughout the year. Sponsored by Georgia's Electric Membership Cooperatives, the award highlights the importance of good sportsmanship in the development of young individuals. The selected schools exemplify the GHSA's values of respect, fairness, honesty, and responsibility, promoting positive behavior among students, athletes, coaches, and spectators. The GHSA commends these schools for their achievement and acknowledges the support of Georgia's EMCs in recognizing their outstanding sportsmanship….. we'll have more in a moment Break 3: Lawrenceville - Ingles 10 - GCPS Story 7: council Anna Cora Soto, a rising senior at Norcross High School, has been chosen as one of the 20 members of the Georgia High School Association's 2023-24 Student-Athlete Advisory Council. Cora Soto, who participates in flag football for the Blue Devils, will serve as the Class 7A girls representative on the council. Students from across the state applied for positions on the council, which holds meetings in the fall and a leadership conference in the spring. The selected members also assist at GHSA state championships and other GHSA-sanctioned events, contributing to the development and organization of high school athletics in Georgia. Story 8: Runner Josh Crum, a former sprinter for Brookwood High School, successfully transitioned to become a standout hurdler with the guidance of coach Murry Bell. After initially trying out hurdles in his sophomore year, Crum quickly caught on and won the 300-meter hurdles at the Gwinnett County Junior Varsity Championships. As a senior, despite dealing with a hamstring injury, Crum emerged victorious in the 110 and 300-meter hurdles at the Class 7A championship, setting personal-best times. His exceptional performances earned him the title of Boys Runner of the Year by the Gwinnett Daily Post. Crum will continue his athletic career at South Florida University. Back with final thoughts after this Break 4: Gen Expo - Henssler 60 Thanks again for listening to today's Gwinnett Daily Post podcast. Giving you important news about our community and telling great stories are what we do. Did you know over 50% of Americans listen to podcasts weekly? Make sure you join us for our next episode and be sure to share this podcast on social media with your friends and family. Add us to your Alexa Flash Briefing or your Google Home Briefing and be sure to like, follow, and subscribe wherever you get your podcasts. Get more news about your community at GwinnettDailyPost.com www.henssler.com www.psponline.com www.mallofgeorgiachryslerdodgejeep.com www.wagesfuneralhome.com www.gcpsk12.org www.lawrencevillega.org www.ingles-markets.com www.gwinnettdailypost.com See omnystudio.com/listener for privacy information.
The 2022 federal budget doubled down on Canada's commitment to make all light-duty vehicles and passenger truck sales fully electric by 2035, with a considerable amount of money allocated to getting Canadians behind the wheel of an EV. Daniel Breton, President and CEO of Electric Mobility Canada joins us to discuss whether the real concerns about a shift to EVs are being addressed. From pricing models to helping rural, northern First Nations and Inuit communities, there's still a lot to be done. Related links LinkedIn, Daniel Breton: https://www.linkedin.com/in/daniel-breton-b8a3b1a4/ LinkedIn, Electric Mobility Canada: https://www.linkedin.com/company/electric-mobility-canada/ Electric Mobility Canada: https://emc-mec.ca/ --- To subscribe using Apple Podcasts: https://podcasts.apple.com/us/podcast/thinkenergy/id1465129405 To subscribe using Spotify: https://open.spotify.com/show/7wFz7rdR8Gq3f2WOafjxpl To subscribe on Libsyn: http://thinkenergy.libsyn.com/ --- Subscribe so you don't miss a video: https://www.youtube.com/user/hydroottawalimited Check out our cool pics on https://www.instagram.com/hydroottawa More to Learn on https://www.facebook.com/HydroOttawa Keep up with the Tweets at https://twitter.com/thinkenergypod Dan Seguin 00:06 This is thinkenergy, the podcast that helps you better understand the fast changing world of energy through conversations with game changers, industry leaders and influencers. So join me, Dan Seguin and my co host Rebecca Schwartz, as we explore both traditional and unconventional facets of the energy industry. Hey, everyone, welcome back. Are zero emission vehicles the answer to a stronger economy, cleaner air, a healthier environment and good jobs? The Government of Canada certainly thinks so. And they're not the only ones. Rebecca Schwartz 00:50 EV enthusiast owners, experts and advocates have been mobilizing like never before. They're being driven on a renewed commitment and mandate by the Canadian government to make all light duty vehicle and passenger truck sales fully electric by 2035. Dan Seguin 01:05 A look at the 2022 Federal Budget shows that considerable money has been earmarked to get more Canadians into the driver's seats of an electric vehicle. According to the government's projections, at least 20% of all new passenger vehicles sold in Canada will be zero emissions by 2026. To give some perspective, last year in 2021, the percentage of zero emission vehicles sold in Canada was 5.2%. That gives five years for the government to reach its targets-doable? Rebecca Schwartz 01:48 Well, since there's a rising trend in the demand of electric vehicles, many companies have actually gone out of stock. Automobile makers are experiencing a shortage in their EVs, and thus putting customers on waiting lists because of this high demand. Some manufacturers aren't even taking new orders for the foreseeable future because they just can't keep up. Dan Seguin 02:08 So here's today's big question. Despite the momentum, are the real needs, issues and concerns by EV enthusiasts, owners, experts and advocates being addressed and setting the stage for success? Rebecca Schwartz 02:25 Our guest today is Daniel Breton, the President and CEO of Electric Mobility Canada, one of the oldest associations dedicated to the electrification of transportation in the world. Dan Seguin 02:37 Electric Mobility Canada members include vehicle manufacturers, electricity suppliers, universities, tech companies, environmental NGOs, and many more. Rebecca Schwartz 02:50 Daniel's background includes serving as the ex-Minister of the Environment, Sustainable Development, Wildlife and Parks. He was also the first elected official to oversee a government strategy for the electrification of transportation in Canada in 2012. Dan Seguin 03:06 Daniel, thank you for joining us on the program today for what's a very busy week for you. To kick things off, can you tell us a bit about Electric Mobility Canada, its mandate, and what drove you to the organization? Daniel Breton 03:25 Well, EMC's mandate, EMC being one of the oldest organizations in the world dedicated to electric mobility. Its mandate is basically to accelerate electric mobility of all sorts. So we're not just talking cars, but we're talking buses, we're talking trucks, we're talking off road, marine. So we have a growing diversified membership. So now we do have bolt makers and bus makers and truck makers and mining companies and research centers and tech companies. So So that's it. So our mission is really to accelerate electric mobility in all forms and shapes. I would say that electric mobility is growing really fast these days around the world. And we also want to make sure that while we want to accelerate electric mobility, to lower greenhouse gas emissions and air pollution, we also want to make sure that we create jobs in the process. So to me, we want to make sure that we have an EV supply chain that's made in Canada, and that we don't just end up extracting critical minerals in Canada to send elsewhere in the world like we have done so many times in the past. We want to develop our own industry. And this is happening right now. And, obviously, we do a lot of networking but amongst members, and we have our conference, you know, happening from September 27 to 29th. And we talk a lot to federal government, provincial governments, cities, some of which are members. And you're a member being City of Toronto [Ottawa]. So yeah, so that's what I do on a full time basis. That's what I've been doing for decades, actually. And we have a growing team; growing membership. So we're, it's really exciting, actually. Dan Seguin 05:33 What's been the most significant event, innovation or policy that you think has changed the future trajectory for mass EV adoption? For the better? Daniel Breton 05:46 Well, I think there's not one thing in particular, you know, that may have made it possible, I would say that's a growing, or it's a number of things. So obviously, battery technology has evolved quickly, over the past 10, 15, 20 years. Just to give you an example, between 2008 and 2020- volume density of battery has grown eight fold. So when you look at batteries, today, you have, you can have a lot more capacity, and a battery now than you had five years ago, 10 years ago, and it's going to keep growing as time goes by a lot of people seem to think that if you have let's say, a 60 kilowatt hour battery, it's going to be four times the size than a 15 kilowatt hour battery from let's say, 2010. Actually, it's not the case at all. It's just that is has more capacity, and the smaller volume per kilowatt hour, meaning that actually weight has not increased as fast as capacity. So to me, that's very important. The other thing is that infrastructure, infrastructure deployment and infrastructure, evolution has made a big difference. Just to give you an example. 10 years ago, the average electric car had 120 kilometers of range. Now it's 450. So in 10 years, it's quadrupled. At the same time, 10 years ago, if you wanted to charge your electric car, there was hardly any fast chargers on the road. So for example, when I was working in Montreal that I had to go to the National Assembly, I could not buy an electric car, I had to buy a plug in hybrid electric car, because there was no fast charger petrol between Montreal and Quebec. That's 10 years ago. Now, if you go five years ago, a fast charger had a 50 kilowatt charger. So that meant that we went from charging 120 kilometers of range in about four or five hours to charge charging 120 120 kilometers of range in about half an hour. And now with new fast chargers, you know, weighing you know going from 50 kilowatt to 150 kilowatt, 250 kilowatt and even 350 kilowatt, you can charge 120 kilometers of range in 10 minutes. So so things have accelerated regarding the technology of infrastructures as well. Education is making a big difference because more and more people are interested in EVs. There's still a lot of work that needs to be done. I'm often surprised to hear the same questions I was being asked 5, 10, 15, 20 years ago regarding battery life, for instance. But I still do get those questions on social media and even sometimes on regular media. Rebecca Schwartz 08:55 On the other hand, what do you consider to be the most significant setback or barrier to the mass adoption of electric vehicles? Feel free to speak to Canada in general, and more specifically, right here in Ontario? Daniel Breton 09:08 I would say it's education and training and supply. So that's the three the three things the three issues the roadblocks, first of all, supply. I mean, most EVs nowadays you have to wait between six months and three years to get your hands on one. So that's a real issue. We are supporting the federal government, and its will to adopt a federal ZEV (Zero-Emission Vehicle) mandate to make sure that we have more and more supply of electric cars across the country, but in Ontario in particular- I don't know if you remember this, but 11 years ago, the federal government and the Ontario government announced joint support for the assembly of the Toyota Rav4 EV. So both of them gave $70 million to assemble the Rav4 electric in Woodstock, Ontario, because there was no regulation no mandate in Ontario or in Canada for that matter, but because there was a mandat in California. And you have to keep in mind that back then there was a rebate of up to $8,500 in Ontario, even with the rebate 100% of these Toyota Rav4 EVs were sent to the US. So you could live two kilometers away from the plant, you could not buy one. So considering that now, the federal government and the Ontario government have invested billions of dollars into the assembly of either vehicles, or batteries, or cathodes or anodes across the country. We think that ZEV mandate is really, really super important for Ontario citizens. Because it would be a shame that we yet again, we would assemble electric vehicles and in Ontario, but because there are ZEV mandates, and 15 US states plus two Canadian provinces, while most if not all, of these electric vehicles assembled in Ontario would be sent elsewhere. So that's the first thing. The other thing is education, there's so much work that needs to be done. I mean, there's so there's so much disinformation or bad information, you know, going around in regular media, I mean, I read regular media on a daily basis about electric vehicles in English Canada, and I'm stunned to see how many bad articles written on electric vehicles. It's really bad. I mean, it used to be like that in Quebec, not so much anymore. There's a lot of work that needs to be done, and training, training for people to work in the auto industry. I did some training last year, for a car manufacturer, whose name I won't mention, but I was surprised to see how little they knew not only about the ecosystem, I mean, the chargers, the apps, the networks, but about their own product. I mean, I was teaching engineers at this manufacturer about their car. So to me, it shows how much work that there is still to do. Regarding the EV ecosystem- I often say when we're talking about electric vehicles, that when someone drives a gas car and wants to go to electric car, it's like saying, I've never owned a boat, I'm going to buy a boat. But there are a lot of different regulations when you are on the water because it's a different world. Well, it's a bit the same when you're talking about electric cars, because there are new things you need to learn about, in particular range, the way you use them on a daily basis. Winter driving, charging, obviously. So yeah, so education and training, I think is super important. And it's a roadblock right now. Dan Seguin 13:12 Now, Daniel, what is your opinion of the adoption rates so far in Canada, which provinces or territories, or even companies are doing the best job at building an EV movement? Daniel Breton 13:30 Well, I would say that provinces, obviously BC and Quebec are ahead of the curve. When you look at the Q1 EV sales number for Canada. While in Canada, we were at 7.7%. EV sales, according to Statscan. And BC, they were at 15.5%. So that's twice the national rate. And in Quebec, they were at 12.7%. At the meantime, Ontario was at 5.3%. So that shows that you need to have rebates. I think rebates are important, which you don't have anymore in Ontario, but you have to have mandates as well. Let me give you a perfect example of that. In BC, the rebate is up to $4,000 and Pei and New Brunswick it's $5,000. But because they have no mandate there, they have no supply so their their EV sales are below 5%. So I think it's very important to have both rebates and mandates regarding companies obviously Tesla is driving the charge. I mean, it's obvious. If you look at if if things keep rolling out like we are seeing today, the Tesla Model Y will be the best selling gas or electric vehicle in the world next year. I mean, this is no small feat. But so yeah, so Tesla is making a huge difference Tesla's a member of EMC, by the way, but we are seeing that some Korean manufacturers like Kia and Hyundai, are coming up with very interesting products. And I'm stunned to say this, but I think that the Japanese are being left in the dust, by even the Americans. And this is something I would have never predicted five or 10 years ago, we are seeing that there seems to be a lot of resistance on the part of Japanese manufacturers. And to me being old enough to remember, it looks to me a bit like what I saw in the 80s and the 90s, when the Japanese came really strong to the market, and they left the American manufacturers behind. So I think the Japanese manufacturers, not all of them, but most of them are going to have to wake up because right now they're really lagging behind. Rebecca Schwartz 15:56 So we recently had Loren McDonald on the show, and he talked about how consumers need to shift the way that they think about EVs. He said that EVs are more like a smartphone that you charge every night and less like a traditional gas car that you head to the pumps for. Do you agree with that? And if you have a story or anecdote that you'd like to share, we'd love to hear it. Daniel Breton 16:19 So well. I mean, obviously, EVs are becoming more and more like regular vehicles, because if you go back five or 10 years ago, as I mentioned, you know, a regular EV that was not $100,000, EVs had between 120 and 150 kilometers of range. So it was a very different story, then, my girlfriend still drives one of those EVs, I mean, she drives us a Smart Fourtwo electric, it has 100 kilometers of range, it doesn't even have fast charging. So so when she goes on the road, she she's aware of the way that this vehicle behaves, and the range that she can have winter or summer. But keep in mind that most Canadians, most families have more than one car nowadays. So I would say that the first EV, which would be like the family EV, which can be either a car or an SUV, or even a pickup truck is the one that you're going to use when you go traveling when you go on a trip when you go to see the family. And that one is the one that you drive every day because you use it every day. The second one, if you have a second car, it can be a smaller EV, or a plug in hybrid electric vehicle. And, and I always suggest to people not to buy two big cars with two big batteries. I think it's a waste from an economic point of view, and environmental point of view. So, so if you want to talk about anecdotes, I remember when my girlfriend first got her car. I mean, I remember the second or the third night we went to drive in movie. And the range were the range that she had left was about 25 kilometers. And you have to, to plug the vehicle you have to connect to the radio to hear the movie. And she was honestly she was freaking out because she said, I'm not gonna have enough range to go back. We can't watch all of the movie. So we did not we ended up going back home before the end of the movie. It took her was, say, a couple of weeks before she got used to the range of her vehicle. Keep in mind that it doesn't have a lot of range. Now that she knows how the car behaves, she's not stressed anymore. One thing that happens to all of us is at one point we forget to charge a car or to plug the car at night. You know, it happens to us once or twice, but most of the time, then you remember it's like your phone, you know one night you'll come back home, you're tired. You don't plug the phone the next morning say oh my god, I have no, I have no capacity. There's there's no range. So that's the type of thing that you learn from. It happens to you a couple of times and then you know, I would say. What do you think are the biggest social drivers for the recent uptick in EVs? Is it really the high price of gas? Or is it connected to something bigger? I think it's a few things I think first gas prices have made a huge difference. Because people are seeing that there's a really it's really interesting to buy an electric car with those gas prices. But more than that, the fact that there are more and more child choices of different models and shapes of EVs You know with the new F150 lightning coming to market, you know the Kia EV6, the Hyundai Ioniq 5. These are really appealing vehicles. So I think that choice and and price is making a big difference. I mean, I'm sure you saw that but a couple of weeks ago, GM announced that they were coming up with their new Equinox EV starting at $35,000. And I don't know if you know this, but I just saw the price for the base Honda CRV. It's $36,000. So now, if you look at small SUV, electric, small SUV gas. Without the rebate, the small SUV the CRV is even more expensive than the base version of the Equinox EV? So even though people say prices of EV keep going up and up and up. It's not necessarily true. It depends on the model. Yes, some people do want more expensive electric car. But let's be honest here. You know, many people who buy the base model of any vehicle, gas or electric, it doesn't happen. It just doesn't. So I would say that prices of vehicles have gone up way up actually gas or electric. But we are seeing at the same time. So I'm very competitive models in on the EV side, especially from GM and I have to salute them for that. Dan Seguin 21:29 I've got a follow up question here for you. What are some of the overall benefits as a nation when we reach 100%, EV passenger sales by 2030 and all other vehicles by 2040? Daniel Breton 21:44 Well, I would say that the first benefit is lower emissions is going to make a hell of a difference. Because you know, a lot of people say that GHG emissions from transportation represent 24% of Canada's total GHG emissions. But that's only downstream emissions. When you add upstream emissions, it's 30%, meaning that transportation is the number one source of GHG emissions in Canada. But that's GHG emissions, so lowering them by I would say 50 to 80%. Because you have to keep in mind that you have GHG emissions from electricity production, although it's getting much better. I mean, the last coal plant is going to close next year in Alberta. And and Nova Scotia intends to go I think it's 80% renewable by 2030. So as time goes by electric vehicles become cleaner and cleaner because the grid is becoming clearer and cleaner. So that's one thing. But the other thing, which is super important, and people seem to forget, is that according to Health Canada, they released a report on the impact of air pollution last year, the economic cost of air pollution is estimated at $120 billion, not millions, billions 120 billion from air pollution. And that's 15,300 premature deaths, which is eight times the death toll of car accidents. So if we bring more electric vehicles on the road, it's going to lower significantly air pollution, whether it's from light duty vehicles, or medium or heavy duty vehicles. So it's going to save billions of dollars to Canadians, help our healthcare system and save 1000s of lives. I mean, this is not insignificant. This is very important. And this is something I think that needs to be said. And last but not least- jobs. I've been talking about this, believe it or not, I've been coming to the House of Commons because from where I am, I can see the House of Commons right here because I'm in Gatineau this morning. I've been I started to talk about the EV industry about 15 or 16 years ago to the federal government saying that we need to transition our automotive sector from gas to electric because that's where the industry is going. So there was really not much of any interest for years. But now the federal government has really caught on I have to salute Minister Champagne for his leadership on this particular issue to make sure to attract EV assembly battery assembly battery manufacturing, critical minerals strategy. So we are seeing a real shift I mean you have to keep in mind that between 2000 and 2020 light duty vehicle production in Canada has been going down and down and down time and time again. We went from fourth biggest manufacturer in the world, to not even be the top 10 in 2020. Now, because the federal government, the Ontario government, the Quebec government and other Canadian governments are investing more and more on the EV supply chain in the EV industry, we are seeing a revival of the automotive sector in Ontario. And to me, this is significant. And if we hadn't done this, there will not be an automotive sector by 2030, or 2035. So this is huge. Rebecca Schwartz 25:33 Electric Mobility Canada recently launched a 2030 EV action plan with the goal of highlighting how we get to an EV future by 2030. So what is this and what was involved in its creation? Daniel Breton 25:48 Well, most members of EMC were involved with the creation of the 2030 EV action plan. So it meant, you know, manufacturers, it meant infrastructure providers, utilities, research centers. So I mean, we have a large pool of very qualified experienced people, or either staff or on our board, or our GR Committee on our MHD working group, or battery working group, our utilities working group, so all of these minds come together to say, this is what we recommend for the future of Canada regarding e-mobility. So so yeah, so it was a broad consultation amongst ourselves to see what kind of policies we could put in place to accelerate EV adoption. And I would say that the result has been significant, because we have seen a lot of interest from the federal government, amongst others. Regarding our recommendation, whether it was for- I'll give you an example, at the end of July, I was invited by a Minister Alghabra's Cabinet to be at his announcement for their new medium and heavy duty vehicle incentive program. Because we basically wrote the program, we sent it to them, we had some exchanges, and they said, this does make sense. And we learn from other programs elsewhere in the world or elsewhere in Canada. So I mean, it is significant. We're talking about more than half a billion dollars to accelerate EV adoption regarding any medium and heavy duty vehicles. Obviously, the infrastructure deployment program, almost a billion dollars is something that's going to make a big difference to accelerate EV adoption. This was also part of our recommendation and 2030 action plan. And but we're not stopping there to us that 2030 Action Plan was was an important, I would say, moment and EMCs history. But we are coming up with newer updated revised recommendations, new documents being published. So this is a, you know, this is a work in progress. Dan Seguin 28:15 Okay, great. We're going to discuss the six pillars of the plan today, which I think covers a lot of the issues and concerns raised by many Canadians. Let's dig into pillar number one, light duty EV; consumer adoption. Some of the highlights under this pillar include price parity, with gas cars, some clever incentive proposal and removing caps for taxis, and ride sharing companies to move fully electric. Can you talk to some of these and what your ultimate goal with this pillar is? Daniel Breton 28:58 Well, this pillar is to not only encourage EV adoption, but discourage gas guzzler adoption, because we have what we call, you know, the fee based system that we recommend. I've been talking about this for more than 10 years. Because, while people are buying more and more EVs at the same time they're buying more and more light trucks, gas light trucks. And this is an issue because we see that, you know, what most manufacturers offer now is more and more SUVs, pickup trucks and crossovers. So cars are less and less bought by Canadians because there are less and less manufacturers by OEMs. You know, if you go to a Toyota dealer, there's no honda fit anymore. There's no Yaris anymore, but there's more and more of those SUVs. So so for us a fee based system, I think is a recommendation that's important, but it's not an easy one to adopt. We have not seen anyone in North America I'd love the feedback system yet. We it has shown to be very effective in Europe. But it's it's an issue. And you know, in North America and Canada and Canada in particular when one thing that I'm really focusing on is the fact that for us, it doesn't make sense that, you know, car sharing companies, car hauling companies would have a cap of 10 vehicles that can get the federal rebate. Because not only do we want to encourage the transition to EVs, but especially in downtown areas, we want to make sure that if people don't know don't need to buy a car, and they can use a car sharing service, well, they should be encouraged to do so. And the car sharing services should be encouraged to electrify their fleet. So for us, this cap has to go. This is something I've been discussing with people in the federal government. And we are coming up with more data and information, you know, explaining why we need this. Other than that, no, you're we're talking about evey rebate for for used vehicles. This is actually in one of the mandate letters. And it has been in the mandate letters for a number of years now at the federal level, the program has still not been put together. So we are anxiously waiting to see what's going to happen with this. And last but not least, I don't know if you know about this. But in California, there is a particular rebate on top of the regular rebate for low income individuals and families who want to buy an electric car. So we think that this is something important for people who have, you know, we're not as affluent to be able to buy an electric car. Rebecca Schwartz 31:52 So Daniel in pillar two you discuss medium heavy duty and off road fleet electrification and a number of rebates, tax credits, and offsetting costs for electrical infrastructure. What are some of the key takeaways? And what about the tools and restrictions for large polluters? Can you speak to that a little bit? Daniel Breton 32:13 Well, I would say that what we are seeing because of this very important announcement from Minister Alghabra, this summer, what we are seeing now is that the main issue or the main challenge is infrastructure. Let's say you are a transit agency, and you want to buy a whole fleet of electric buses, you have to charge them. And the garages that we have in Canada have not been planned this way. So we have to really either adapt them or build new garages. But this is something that can be done. I mean, right now, there's less than 1000 electric buses in Canada, closer to 600. and China, they have more than 600,000 electric buses. And I was I was told a few years ago by someone from a trade transit agency whose name I won't mention that, because in this particular city that this person worked in population density made it harder for them to electrify buses. So I couldn't help but reply that, yes, because China, as we all know, does have a lot of people. So so to me, that was it was not an argument. I mean, if you want to plan this, you'll find a way. I mean, this, you know, there's the saying, you know, if if you want to do it, you find a way if you don't want to do it, you find an excuse. So to me, this is really a challenge regarding, you know, transit fleets, we're talking about trucks. Well, depo charging is going to be very important. But right now, this is not something that's been planned or budgeted in the federal government's programs. So we are looking to try and recommend to the government that we put together a particular program for medium and heavy duty vehicle infrastructure, this is something that we that needs to be done. And regarding off road vehicles, so off road vehicles is a different issue because a lot of people seem to think that if you buy a snowmobile, or Sea-Doo or a side by side, that it's just for fun, but a lot of people work with these snowmobiles and see those and side by side because they work in a park that they work at a ski station, work on a construction site. So keep in mind that our regulars, modern snowmobiles, it pollutes as much talking about air pollution here as 40 modern cars, gas cars. So from an air pollution point of view, it's a big win for people to adopt electric off road vehicles. So that's why we are pushing for that as well. Not to mention the fact that some of the companies making those side by sides and snowmobiles are Canadian companies. So it's not only good for the air pollution, but it's also good for job creation as well. And expertise. I mean, after all, I mean, where else then in Canada, should we have electric snowmobiles to start with I mean, it should be starting here. And it is starting here. Dan Seguin 35:47 Okay, at least 1/3 of Canadians live in multi unit residential buildings today. Under pillar number three, you go into some details about the national EV infrastructure deployment plan. What are the targets and recommendations you believe are needed when it comes to public charging and making condos and apartments EV ready? Daniel Breton 36:15 Well, there needs to be some regulation put together either by provinces or cities to accelerate EV adoption and merge, you know, multi unit residential buildings. Actually, I learned just a few days ago that the city of Laval, Quebec has put together an EV ready regulation that says something we are seeing in BC. And this is something we should see across the board across the country. Because it's not just about, you know, incentives for people to install EV chargers in condominiums, because some, some condo owners and all their their syndicate. They simply don't want that they don't allow for that to but to be able to, you know, for people to install them. So we think that there needs to be regulation so that, you know, there should be a right to charge. And this is something very important. We are asking the federal government but other governments as well, to make sure that at least we have at least a million chargers by 2030 across the country. We think it's very important because yes, public charging is key. But let's face it 80 to 90% of charging happens where? At home or at work. So if we have both public chargers and verb chargers and home chargers, this is the only way we're going to be able to reach our targets regarding EV options. Dan Seguin 37:50 Okay, here's a follow up question for you, Daniel. Where do you see utilities playing a role in the 2030 EV action plan? Daniel Breton 38:01 They will play a big role. I mean, they have so much to win from EV transition, that it's really surprising that some utilities don't see the interest. I wouldn't say that Canadian utilities don't see the interest, I would say that most of them do. Most utilities in Canada are members of EMC, we have a utilities working group, they are looking at ways to help this transition it both from a technological point of view from a planning point of view, and from a regulatory point of view. So they do play a big role. But I was part of a discussion last year with people in the Ontario government. Because a lot of people in government were saying how much is this infrastructure deployment going to cost? You know, people in Ontario and utilities. And I said, I asked this question to a person from the Federal from the Ontario government. I said them, you know how much it costs you to import oil to make diesel and gas in Ontario on a monthly basis? And that person said no. So I looked at how much Ontario cars and trucks consume on a monthly basis. And I made a calculation that's $60 a barrel, which was lower a year ago, you know, and back then it added up to $1.2 billion a month. So if you take that $1.2 billion a month that just flies out of Ontario because Ontario is not a province that produces oil, and you bring it back in and you put that money into infrastructure and jobs and electricity production from Ontario utilities. It's a lot more money that stays in Ontario $1.2 billion a month is a lot of money. So that means that we, Ontario does have the means to electrify its fleet and to update and yeah, to update its grid. Rebecca Schwartz 40:10 Next, what are the benefits to the government launching a national 2030, EV strategy and regulation? And why is this so important? Daniel Breton 40:19 Well, that's something that we are seeing already, you know, with the very important announcement that have been made by Prime Minister Trudeau, Minister Champagne, Minister Wilkinson, because keep in mind that when we're talking about create job creation, and and the EV sector, it's not just about car assembly or truck assembly or bus assembly, it's also about infrastructure, manufacturing, you know, whether we're talking about level two chargers, you know, the main sponsor of our e 2022. Conference is Grizzly, which is a company based in Ontario, and they make residential chargers, but they're going to start making public chargers, and they're doing it in a way that's very efficient. So that's show creation as well, where we're talking about construction jobs for those infrastructures, where we're talking about mining jobs, and processing jobs. So there was a report released by the International Energy Agency a few days ago, that said, that stated that right now, in Canada, we are right now about at 50/50 when we're talking about the percentages of job, and fossil fuel versus renewables, and electric mobility, and that's 2022. But we all know that between now and 2030, the number of jobs created, and renewables and green mobility is going to be much higher than in fossil fuels. So this is very important. We're talking job creation, you know, from the whole spectrum. We're going from mining to mobility. Rebecca Schwartz 42:06 Okay, so a quick follow up for you, though, a couple of items under the fourth pillar that we found to be interesting was the Green SCRAP-IT program and your recommendation to help rural northern First Nations and Inuit communities? Can you briefly talk about those and the rationale? Daniel Breton 42:26 Well, the Green SCRAP-IT program is inspired by stuff that we are seeing that we have seen in Quebec and BC, because of what we're seeing is that for people who drive older vehicles, whether it's for individual cars, or old buses, for instance, because some of those buses have been on a roll for a long time, and their pollution levels are through the roof. So we want to help either it's companies, individuals, or transit authorities, school boards, to transition to electric vehicles, whether it's, you know, cars, trucks, buses, school buses. But it's a way for us to make sure that we do accelerate the transition, but it regarding individual vehicles, what we are saying is that we should accelerate scrappage program. But what some people are saying in the industry is that should people should, you know, just get rid of the old car and be able to buy a new car, and it could be a gas car. So we don't agree with that. But not only that, when people let's say somebody gets rid of his or her Honda Civic, and decides to buy a brand new Honda CRV, well, air pollution is going to be lower, but GHG emissions is going to be higher because it's a bigger car. And GHG emissions are directly linked to fuel consumption. So it's not because you buy a new car that necessarily it's that good for the environment. So that's why we're saying our SCRAP-IT program should be linked either to the purchase of electric vehicle, but it can also be a transit pass. It can be an electric bike, it can be car sharing service, carpooling service, because, yes, electric mobility is a key ingredient in the solution to lower GHG emissions, or we're talking about transportation, but it's not the only one. So that's why because I've been working at this for decades. I know that we have to also encourage, you know, collective transportation, active transportation, car sharing, carpooling, commute work. All of this is part of solution when we're trying to find not only ways to lower GHG emissions but to lower traffic congestion as well. Regarding First Nations and remote communities, I live in the country. I don't live downtown Montreal for though because we hear that very often, you know, oh yeah, electric cars are only good for those who live in the city and try, you know, a commute around the city. While actually when you look at the Cape, the Quebec data 75% of EV owners in Quebec live outside of Quebec and Montreal, why? For a very simple reason, because they have either a garage or a driveway, it's a lot easier to plug your car, when you have garage or driveway, than when you live in a suburb. I'm sure you know this as well as I do. But for those who live further down, you know, let's say you live in northern Saskatchewan, or in northern Ontario. And you say, well, it's going to be really hard for me to be able to have access to electric car, or to drive the long distances that we need to drive we live in, we live far away? Well, first of all, there seems to be some misconception about the fact that Canada is a big country, and therefore we drive a lot. We do a lot of mileage. That's just not true. Okay? The average driving from Canadians on a daily basis to go to work and back 80% of Canadians drive 60 kilometers or less to go to work and back. So what that means is that, no, it's actually 80 kilometers and back 80 kilometers to go to work and back. So. But this is very important, because most Canadians don't drive that much. I mean, the average driving habits of Canadians from the latest data, which is not new by any means, because the latest data that we found from the federal government was 2009. Believe it or not, this is so outdated, I can't believe it. But anyway, we were at 17,000 kilometers approximately. So 17,000 kilometers, is not that much driving. I mean, I because I travel a lot for my work, I drive more than 50,000 kilometers a year. So having an electric car and driving a lot is no issue. What we need is to make sure that remote communities have access to chargers, fast chargers, in particular, when you get out of the 401, the 417, the 15 the trans Canadian when you go more up north, it is an issue for many regions in Canada, especially when you live in the prairies. I've heard some people, you know, look for chargers didn't know where they were because no one explained to them, where to plug the vehicle, there were only level two chargers. So infrastructure is a real issue. For those who really live, you know, outside are most of the grid, you know, when you live in Nunavut, or Nunavik are, you know, you count the Northwest Territories. There are more and more chargers being deployed, then very often people who live there buy SUVs or pickup trucks. So now that we're seeing more and more SUVs and pickup trucks coming to market, it's becoming less of a challenge, but they do need to get them delivered over there. That's the first thing. The second thing for those who would be, I would say, more anxious about the fact that when it's minus 30 minus 40. You know, you lose up to 50%. And rage, worse comes to worse, you can always buy a plug in hybrid electric vehicle. Mean, meaning that you know, you're going to have some range, especially in the summer. In the winter, not so much. So, but but the truth of the matter is that, you know, I've been driving EVs for I've been driving partial and full EVs for 23 years now. So I know that even at minus 20, I've been going to Saguenay they actually were organized an EV day, and Saguenay in January at minus 25 minus, minus 30. We're 20 of us from Avec. I was with Avec back then we drove all the way up there. And no one had an issue. You just need to have the infrastructure and that's an issue. Right now. In Northern Ontario. It is an issue. And we are seeing that in northern provinces. We're in BC and Quebec I would say. Dan Seguin 49:07 When it comes to federal leadership with respect to EVs in your sixth and last pillar, what is the government doing right? And what are your recommendations for improvement? Daniel Breton 49:21 Well, I would say that what the government is doing right for EV adoption at the federal level, is that they are helping more and more departments by EVs. So to me, this is this is key, but we need to install a lot more chargers in federal buildings and federal parking that we have right now. As I mentioned, you know, I'm right across the river from the House of Commons. And I think that I see like less than 10 chargers at the House of Commons. To me this is far from being enough. When I was in Norway in June, we went to a city called Arendal, about 300 kilometers away from Oslo. And it's a small city 40,000 people. And there was an underground parking over there that could accommodate about 150 cars. There were 70 chargers. So, so we have a lot of catching up to do. Let's put it that way. And on that topic, I have to mention this. When I was in government, in in my government plan for the government of Quebec, 10 years ago, we had a plan to electrify ferries. So when we lost our election, you know, the the electrification of ferry fell, you know, in the cracks. When I was in Norway in June, I learned that there's 825 ferries in Norway, eight wto five 825 ferries in Norway. 400 of those 400 of those ferries are already electric. And the largest electric ferry in Norway can accommodate 600 people and 200 cars. So I think that if the Canadian government wanted to electrify its ferry lines, it would be a great opportunity for the marine industry in Canada to develop a new skill and create all you industry actually. Rebecca Schwartz 51:33 So something that I thought was fascinating in this pillar was the zero emission zone in downtown Ottawa. Can you tell us what that is and why you recommended it or called out Ottawa specifically? Daniel Breton 51:45 Well, I think it's because it's the symbol. I mean, Ottawa is the capital of Canada. So if we have a zero emission zone in Ottawa, I think it will send a strong signal that people could not drive gas or diesel vehicles in that particular area. Dan Seguin 52:01 Okay, Daniel, we always end our interviews with some rapid fire questions. And we have a few for you. Are you ready? Daniel Breton 52:11 Go ahead. Dan Seguin 52:12 Okay. Here's number one. What are you reading right now? Daniel Breton 52:17 Oh, my God. That's funny, because, you know, I used to read a lot of novels when I was younger. Now all I read is sports. I need that I read battery reports and I need books and I read everything related to electric mobility. The oil industry energy transition. So basically, most of the reading that I do is scientific or economic. That's That's my bedtime reading. Yeah. Dan Seguin 52:48 Okay. What would you name your boat? If you had one? Daniel Breton 52:54 I don't have one because I'm an old time windsurfer. So I live, I mean, my house is by the St. Lawrence River. So I windsurf in my backyard. So and I don't intend to have a boat. But I I keep windsurfing. Even though I turned 60 this year. I want to die windsurfing. Want to wind surf until I die. So yeah. Dan Seguin 53:18 Moving on to the next one who is someone that you admire? Daniel Breton 53:23 I admire a lot of people. It's hard to tell. Because I mean, so many people that I admire, I mean, believe it or not my I said my girlfriend but my wife because I got to wait three weeks ago. Thanks. She met with the Dalai Lama a few years ago, because she used to be a member of parliament and she was the only Buddhist Member of Parliament. So she met with the Dalai Lama. So that's a person that I really admire. Nelson Mandela, I really admire obviously, being from Quebec and native and you have to keep in mind that there and Ivanka has done a lot. For those who are in Ontario. You know, a lot of people think about independence, but when I think about going to the bank, I think about metal she knew when he was natural resources minister, and, and they held the referendum election of the nationalization of electricity 1962 And that helped propel Hydro Quebec from a small company to one of the biggest forces in the world regarding electricity production, and cleaning, electricity production for that matters. There's not a size and a need Ivanka are really important in my mind, I would say and even though he is controversial, I would say Elon Musk, you know, I mean, he's done so much. And he is such a leader and and you ways of doing things, but I don't always agree with him. But I have to say that when you work in electric mobility, it was what if it was not for him? We will not be there today. Dan Seguin 55:10 What is the closest thing to real magic that you've witnessed? Daniel Breton 55:15 That's a good question. Real closest thing to real magic, I would say is that it was the night that I saw an aurora borealis. It's very spectacular. Dan Seguin 55:28 Okay, let's move on here. What has been the biggest challenge to you personally, since the pandemic began? Daniel Breton 55:36 To me personally, I mean, a lot of people close to me, I've got COVID, my mother's got COVID, she's been very sick. So many people close to me, either, were really sick. A friend of mine, you know, fell in a coma for almost 20 days. So I thought he was going to die. Another friend of mine, 52 years old, died from COVID. So so this is at, you know, this hit home really hard. For me as see point of view, keep in mind that I started at EMC on March 9 2020. And, and the first thing that I did as CEO of EMC, was to cancel a conference. So my first decision was to cancel a very important event for EMC for its members. And I remember, I cancelled it like March 15, like a week after I had come in. So people were really not sure about what I was doing, because it was this new guy canceling the conference. Is he nuts, but I was just, you know, in front of the curve. So it was complicated for us. Because since I would say that I was pretty much the only one to cancel an event of any big event or conference in 2020. I had a lot of issues with hotels and people that we paid for, because they said, not gonna happen. What you're saying doesn't make sense, these events will happen. We don't want to reimburse you. So we had to fight for months and months to get our money back. Because at one point, everybody came to the conclusion that there was no other way around this. But it was a couple of months that were really very hard. I can tell you that. Dan Seguin 57:27 We've all been watching a lot of Netflix or TV lately. What's your favorite movie, or show? Daniel Breton 57:37 Right now? I watched a series called the Casa de Pepe. It's a Spanish TV series. It's super weird, but it's very interesting. And, and the other one that I've been watching recently, because keep in mind that my wife is Vietnamese. So it's a short call, I think career plan or something like that about an Asian woman who was a lawyer. And it's it's served career and it's her path in life. And my girlfriend is a career woman, she has been very successful. So this is something that we watch together. Rebecca Schwartz 58:17 Okay, lastly, what's exciting you about your industry right now? Daniel Breton 58:21 Oh, my God. I would say that it's just this- listen, I've been talking about EV and EV adoption and EV industry for decades now. So for for many years, I felt like I was, you know, this nut case, you know, that walks around, you know, the cities, you know, repent. The end is near, you know, I felt like because I was talking about I was talking about, you know, climate change, because I studied and climate change. That's what I studied in when I was in university. So to me at one point around 2005 or so, I said, we have to talk, we have to stop talking only about depressing stuff and start talking about solutions. And that's when in 2005 I said I have to make it a goal of mine to find ways to accelerate EV adoption. That was 17 years ago, I created MCN 21 back then; wrote books on the subject. I've written many books on the subject. But still until five years ago, I mean, there were only a few of us. Now that we are seeing car manufacturers, truck manufacturers, plane manufacturers. You know, jumping and jumping on the bandwagon of electric mobility. It's very exciting. And I mean, I didn't even take a vacation this summer because there was so much job so many consultations, so many reports. So much stuff to do. So at one point I said that to federal employee I said you know oh, well, I mean, I would be nuts to complain, because I have too much work because I've been asking for this for many years. But I would say the most exciting thing is just the vibe. You know, it's just, it's just that. I mean, it's a hot topic nowadays. I mean, just two years ago, because I've been, I've been, I'm well known in Quebec, a lot of people know me, people. I know, people, people know me. I'm all over the media. But in the rest of Canada, it was not such a hot topic to talk about electric mobility until maybe a year ago, two years ago, the most. But now every week, you know, I'm not the only one. But a lot of people now do interviews about electric mobility, electric cars, and the chargers. And some of those articles, as I mentioned, are really bad. But I mean, we are talking more and more about this. So the old excitement, you know about this transition, I think is is is very encouraging. And I know that all of us will have worked for decades to come, because this is only the beginning. Rebecca Schwartz 1:01:07 All right, Daniel. Well, that's it. We've reached the end of another episode of the thinkenergy podcast. But before we go, if our listeners want to learn more about you and your organization, how can they connect? Daniel Breton 1:01:19 Well, they can go to our website you know and find a contact. We have a growing growing team now. So we have more and more people working at EMC so they can connect with us. They can send me an email info@emc-mec.ca. I'm always reachable. Dan Seguin 1:01:39 Again, Daniel, thank you so much for joining us today. I hope you had a lot of fun. Cheers. Daniel Breton 1:01:45 Oh, I did. I thanks a lot. Very, very interesting conversation. I really appreciated that. Dan Seguin 1:01:53 Thanks for tuning in to another episode of the thinkenergy podcast. And don't forget to subscribe and leave us a review wherever you're listening. And to find out more about today's guests or previous episodes, visit thinkenergypodcast.com I hope you will join us again next time as we spark even more conversations about the energy of tomorrow.
In this episode, Commissioner Tim Echols talks to Walton EMC, Snapping Shoals EMC, Jackson EMC and Alan Shedd about the great work EMCs are doing across the state.
From his days as a clerk in the S&P pits to becoming Chairman and CEO of EMC Capital, John Krautsack is here to tell us about his journey in the futures industry — and nothing is off limits! From his wild west pit days to working for one of the original turtle traders, the late Liz Cheval, to what it's like implementing a new vision and everything in between. With their Classic program having been around for 40 years, John gives us a glimpse into EMC's recipe for long-term success. We're talking about building robust systems for trend following (EMC is featured in our latest Trend Following Guide here), various strategies, automated research, AI and machine learning, plus more. Hold on to your seats; this episode will take you on an adventurous ride! Chapters: 00:00-01:28 = Intro 01:29-07:40 =Crazy Pit Days 07:41-17:29 =An original Turtle & Secrets to a 40 year run 17:30-46:16 =EMC Classic: Building a Robust set of Systems 46:17-56:14 =EMC Alpha, Alpha+ & Machine Learning 56:15-01:08:37 =Trend Following Future, Bond Trends & Trending Lumber 01:08:38- 01:12:12 =Two Truths & a Lie Before you go, check out these items mentioned in this episode: Blog post: Liz Cheval: From Turtle to Titan Podcast: Trend Following Turtle Tails (and Tales) with Jerry Parker Whitepaper: Newly Released Trend Following Guide About John Krautsack: John directs all investment activity at EMC and started his career in the futures industry in 1985 as an assistant to a prominent S&P 500 trader at the Chicago Mercantile Exchange. From 1989 to 1995, he managed trading operations for De Angelis Trading/Crown Capital Management, JPD Enterprises, and ALH Capital. He joined EMC in 1995, overseeing trading and managing the portfolio until he assumed the role of Chairman in 2013. Don't forget to subscribe to The Derivative, and follow us on Twitter at @rcmAlts and our host Jeff at @AttainCap2, or LinkedIn , and Facebook, and sign-up for our blog digest. Disclaimer: This podcast is provided for informational purposes only and should not be relied upon as legal, business, or tax advice. All opinions expressed by podcast participants are solely their own opinions and do not necessarily reflect the opinions of RCM Alternatives, their affiliates, or companies featured. Due to industry regulations, participants on this podcast are instructed not to make specific trade recommendations, nor reference past or potential profits. And listeners are reminded that managed futures, commodity trading, and other alternative investments are complex and carry a risk of substantial losses. As such, they are not suitable for all investors. For more information, visit www.rcmalternatives.com/disclaimer
The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT In the last two or three years, I've sensed a big shift in the understanding and execution of big LED displays - with way more focus on content than in the past. For a long time, most of these big jobs were so focused on the size and pitch of the screens they kind of forgot about what was really important - what was on the screens. That's changed a lot with big dollar projects, but not so much - at all - with the 10s of 1,000s of smaller, lower resolution LED displays that are resting on pylons along roadsides or mounted on the sides of buildings. They're just straight marketing and messaging centers for everyone from auto dealers and grocers to churches and community theatres. In most of those cases, the sign operator is working with very basic play-out software and has little or no creative capabilities or resources. So what's on those signs often doesn't look very good. Doesn't have an impact. And rarely gets changed. That's why's Brady Haag started a little company in Wichita, Kansas that is expressly in the business of making the production of creative for these kinds of screens fast, easy and inexpensive. Project Content is a cloud platform populated with a ton of pre-designed templates that subscribers can easily use and output as finished files. Templates are not at all new to digital signage, and a whole bunch of CMS software companies have template libraries. There's also third-party services that have these libraries. But those are for HD screens, what you'd maybe call everyday digital signage. The big difference here is how Project Content is solely focused on these low-res LED screens, with all the quirks and the special thinking and design needed to make them look good and have an impact. TRANSCRIPT Brady, thank you for joining me. Where are you today? Brady Haag: Hey, thanks for having me, Dave. We are located in Wichita, Kansas. So in the center of the US. The fly over country? Brady Haag: Exactly. We're actually the air capital of the world, but I don't know if we can even consider us that anymore with all the aircrafts leaving us. So what is Project Content all about? Brady Haag: So Project Content is an effort by my team and I to elevate the outdoor EMC content game. I noticed when I joined the industry about seven years ago that there was a really big problem, especially with the EMC side of things, and I drove around the country with some colleagues and realized that 85%ish of the content wasn't driving revenue, it was just sitting up there not producing anything and sign owners love the idea of having an EMC, but they don't think of all the work and all the thought and time that needs to go into that EMC that they purchased. I was on your site, and I know what EMC is, but can you explain that to other people? Because my community just calls them digital signs. Brady Haag: I actually like LED displays better than EMC but EMC is an electronic media center or message center. They're outdoor billboards or digital commercial boards that can promote marketing messages based on whatever the client wants to put up there, so driving down the highway, you can see that a lot of car dealerships have them and like to promote their car specials on the road. Yeah, so EMC is the same thing as a LED display. Okay. So you're less focused on internal digital signage and much more so on the kind of the roadside stuff and the LED stuff on pylons and so on? Brady Haag: Exactly. We're working our way into the indoor digital space, but it's so oversaturated right now, and we're just trying to focus on a solution for the outdoors first. Yeah, as you mentioned, a lot of these are small businesses and they just have no idea about what to do for content or what it should look like or anything else, right? Brady Haag: So we call it, in-house, the black box debacle because it came to me one day when I was giving a seminar at a place in Missouri. When these people buy the LED display, they're basically buying a black box and it's a highly technical black box and probably $30,000 plus, but it's a black box at the end of the day and it's only going to perform as good as the content that's on there. We did a quick estimate and we think that there's more than a hundred thousand EMCs or black box installations nationwide. And, they invest in these EMCs or LED displays for their marketing power and the ability for them to be able to inform people driving by and the reality is most of these aren't performing the way that they should. And a lot of these outdoor displays are quasi low resolution, what I would consider low resolution compared to LCDs and so on, and are meant to be seen from a distance? So do you have to design content with that in mind? Brady Haag: Oh yeah. Coming from college, when I'm working in the LCD world and HD world, it's hard to dumb everything down. There's so many rules that go into LED display content that are way different, and actually on our website ProjectContent.com, we developed a best practices book, which we call the Project Content playbook. It's 50 pages long. We went really in depth discussing the best practices and how to get the best or the most out of your LED screen. Everything's gotta be blown up. Everything's gotta be bigger and the words gotta be less verbiage. Yeah, certainly when people ask me about digital signage content in general, I always tell them to think of billboards, you've got very short attention spans, it's a glance at the media. You've got to have just like a handful of words at the most, and a one key image if you even have an image. Brady Haag: Right, and that key image can't be detailed. It has to be zoomed in on what you're really trying to promote 'cause you gotta, depending on the traffic area, the most you're gonna get is probably 8 seconds worth of viewing and that's on the high side of things. Unless you get lucky and you're in an intersection with stop lights, but that's another thing that a lot of clients don't understand is, they'll try to put a 32s ad up there and people are only catching one slide of that ad and not understanding the full ad completely. Yeah. This is not a medium for storytelling. Brady Haag: Yeah, exactly. So how does it work? How does the platform work? Brady Haag: Yeah, so Project Content, we develop the software. It's totally cloud-based and we house over a thousand pre-made and editable templates, and these templates that we have are professionally designed by my team using the EMC content best practices that we've acquired over the years. So one of the coolest things, when you get in there is that we have every type of collection that you can think of, and we're constantly adding more weekly. So this library that we have is ever-growing and we like to keep it fresh, like I said, every week. But when you come to our website, you go in there and you'll build out an actual sign profile, because as you may know, each LED sign has a different pixel matrix. So let's say 210 pixels wide by 120 pixels tall, for example, that's probably our typical average sign that we deal with. You would put that into your sign profile and you can name it and you can have as many signs as you would like, and then you can go into our template editor and find the template that you like, and you can change the actual words and pictures and whatever it may be to better suit your needs. So if it's a hamburger restaurant that you own, and you're wanting to show a picture of your hamburger for 99 cents, I wish that was still the case. You can go in there and swap out a car if it's a car dealership, and you can swap out that car with the hamburger picture and swap out the text for that is the price of the car to the price of the hamburger, and I know that's confusing, but it's all template based. Do you need any sort of skills other than the ability to use a mouse and type? Brady Haag: Nope. So we tried to keep it as simple as possible. We know that a lot of our clients are, they're receptionists, they're not graphic designers at the end of the day. So we wanted to make it as simple as possible and the least time consuming as possible for them to come in there, develop their ad. All they have to do is think of the idea, and we even help with that with some of our templates, but they just think of the idea, they plug in the text in their picture and render it out. So chances are, if they're doing that, they're already in charge of updating that electronic message center in some way. So they already have to know some other software, right? Brady Haag: Correct. Yes, but that being said, a lot of these manufacturers or sign shops sell an LED sign, the software that they give to the clients or the end user, it's for the lowest common denominator and usually out of date, clip art style graphics with the inability to create multi-layer engaging innovations. And they typically have a solid background color with text appearing and a different color on top, and that's as far as they get. We took a poll across the country and we saw that about 95% of the market chooses to create the content themselves, even though a lot of them are not graphic designers at the end of the day. And then bad things happen! Brady Haag: And then bad things happen, and there's two issues with that actually. So issue number one is with the end user and the second issue is with the sign dealer or sign shop. So the end user, like I said, doesn't have the designer marketing experience to make that sign pop for them and get a return on their investment. Or even drive business inside at that time, they don't have the design capabilities and most of the time they just don't have time. It's another thing that's just thrown onto them, and so I can't tell you how many times I drive around town and I see the same message that's been there for two years and over time, you're just going to tune that out. I already know what that message is going to be. I don't need to look at it again. So you want to keep fresh, engaging content for them to always keep looking and keep your company top of mind. Is part of the problem with that if I'm some sort of business that doesn't do a lot of outbound marketing, is it a case of, they wouldn't even know who to ask to build them an ad? Brady Haag: That definitely could be the case, and that the bigger the company, the harder that is to happen. The smaller companies like these mom and pops shops, they have no idea who to ask and what to do with it, and they just go with whenever they see other signs doing, and a lot of the time it's not the right way to use it, and then that goes to the issue number two, with the sign dealers and sign shops. At the end of the day, if that product or that sign out there is underperforming and looking bad, it is going to reflect on them, even though it has nothing to do with what they do. It could be the biggest and baddest sign in town, but if it has red monochrome text on it, it's not going to look great. It's an issue with the end users, right? That sign is a marketing tool for the sign shop, and if the sign looks better, they look better. Yeah, and if it's generating an impact for the customer then this is probably going to generate new business because customers' competitors who are looking at it are going well, we need one of these now. Brady Haag: Exactly! We have a Dennis down the street, actually they had purchased EMC and had a vertical pitch. So it was different and cool. So we had a reseller local sign shop in town that packages project content to the sign cell. So they automatically got us for a year and they used us as best as they could, as a result that sign shop has sold three more signs around that company. Yeah. I was going to ask if you had some sort of a reseller program, so even the manufacturers could bundle content creation capability with the hardware and software so it just says, we have this sorted out for you. Brady Haag: Yeah. So we actually do. We rolled this out last year and so we call them our affiliate and reseller program or dealer program. And the affiliate program, at Project Content, we market directly to the dealers and end users. So the dealer has nothing to do with it, except they refer to the customer they have and ask us to help them out. And with that, they'll get a 10% residual income for the life of that relationship with the customer. On the other side, we have a reseller program, which is a little bit more in depth on the dealer side. We see this more used actually. They package it into their sign sales and just make that part of the number. So they do the selling and we give them a 25% discount off MSRP so they can up-sell it, and then if we keep them on as a client after their term expires, they get that 10% residual income as well. And you do custom creative as well, right? Brady Haag: Correct. So on our upper tiers, we do offer custom services and we even offer complete sign management, and what I mean by that is we will actually go into the software, the scheduling platform and schedule everything for them, keep everything organized, do everything for them. All we need is an email. We found that once we get some of our clients on here, they never want to go back. Because they don't want to touch the software or deal with that. They just want to pass it on. We handle it a little and male it look good. That must be a bitch though. Cause there if there are hundred different EMC vendors out there and they all have their own hack together, often Chinese software, you have to learn all those, right? Brady Haag: Correct. Yeah, it was a lot of fun. But through that process, it actually was a good learning experience for me and my team. We got to see what we liked about different softwares, what we didn't like about other softwares and put it towards our platform and what we continue to build. It's been a good learning curve, but yes, it's definitely a bitch. Is the majority of what you do just static images, are you doing animations or are you going all the way to video? Brady Haag: We do complete animations as well as static imagery. So we know there's a lot of bylaws, with different counties that have hold times and that's one of the things we discovered the hard way once we got going. But yeah, so we can do static imagery or animations And through all this experience, did you get any sense of whether animation makes a difference for something with such a short attention time? Brady Haag: We haven't done any technical research, hardcore research on that. But I believe so. I actually teach a class out at a local community college here. It's called interactive digital signage, and in that class, we do a lot of research on different signage and how it can impact things, and in a small light poll in my classroom, we think that attention grabbing is way easier with animation and static imagery. You see something flashing in the corner of your eye, you're going to look up at that. With static imagery, you might just keep passing. So how does the platform work in terms of me being an end-user? Do I buy a license? Do I subscribe to something? Are there different tiers? Brady Haag: Yeah. We deliver three plans or three levels of service, depending on what the end user goal is with our EMC and how much content creation process they want. Our top tiers are going to be $300 a month, which is ultimate and that's going to be that full sign management piece that I talked about and the higher the tier, the more, what we call credits you get, and those credits are technically a custom content piece or a template piece. What that ultimate plan is, you get 10 custom downloads per month, and 10 template downloads per month. And then it goes down from there to our other tiers. In one respect, that doesn't sound like very much. But when you think about the medium, that's probably more content changes than an awful lot of these sign orders for whatever do, right? Brady Haag: Correct. Yeah, and it really depends on the medium. Car dealerships, they're rolling out a whole bunch and they use all ten every week. But, the mom and pop shops, like I mentioned, they're probably only gonna use two or three, and so they might be better for a smaller plan, and we don't recommend going above 10 anyways, because you want to pound that message home. 85% of the people that see your SIGN live within five miles of it. So you want to pound that message home as much as possible until next month. And what's been the response to those different tiers. Having been in this business for a very long time, $300 a month is nothing, but to an end user, particularly a new one, it probably seems like, “oh my God, 300 bucks, are you crazy?” Because they don't understand what all is involved. Brady Haag: So I will tell you our most popular plan is, I believe, is our ultimate plan and that the hard thing is to get them to understand that $300, like you said, is not a lot for the amount of things that you want. But once they realize, and they don't have to touch that sign, it's going to look good and do what they wanted to and how they pictured it in their head, they're hooked So once we get them on, they tend to stick around. I think the most practical is our premium, where you get eight downloads from our templates and two custom pieces and that's for $125 a month and I feel like that sits well with most of our clients as well. We were talking ahead of hitting the start button, and I was telling you how I have a degree of experience in what you're doing from several years ago with something that's more video-driven, it was an After Effects plugin, and a service built around that, low cost ads or full motion ads. But I found the biggest challenge to getting the end-user community to take this up was education and getting their heads wrapped around the idea of templates. How have you found trying to raise awareness of this and understanding of it? Brady Haag: Oh yeah, like you said it's very tough and, you're right, we do have to educate them and we don't only have to educate the end users, but we had a really hard time and focused on educating the sign dealers and sign shops themselves, and what they really need to know is that once you sell an LED display or an EMC, it's an ongoing relationship. It's not, “Here's your sign. See you later. Thank you for your business.” It's an ongoing relationship, and I just truly believe that once we get them educated on the importance of the content and they see the marketing ability for themselves, that is going to hit a home run for them. But yes, educating them is the tough part. We try to do things such as blogging on our websites. We do seminars and webinars throughout the year, and like I said, we have that playbook that educates, it's a 50 page playbook that can help educate end users and sign user. So are the sign shops your “channel”? Brady Haag: Yes. So we started off just going one-on-one with end users and we realized that was going to take forever. So we got in touch with some great partners and resellers of our product, and we found that the best way is with them as a reseller, and they just package it into their pricing and they don't have to touch anything else and the end-users are handled by us, and everything's golden. Through the years people who have experience with the traditional sign industry, the sign community have tended to say to me, and I've observed it myself that they don't generally believe this sign industry is ever going to wrap their heads around the digital portion of their industry and how it's going to somewhat transition to that, maybe not fully, but at least partly, have you seen that mindset change and more adoption now? Cause I get a sense that is happening. Brady Haag: Yeah, I do. I think with the technology getting better and the pitch is getting closer and closer together. Pretty soon, content is going to be as good as HD. Now the thing with that though, there's still going to be those outdoor practices that you can't create the outdoor billboards the same way as you can for an indoor display. Because like we talked about at the beginning, the amount of words you can get and the amount of detail that you can actually show. But as far as the digital space, I think people are finally starting to take notice and I'm excited to see where it goes. Are there standards in terms of dimension? One of the cool things about LEDs is you're not constrained by 16:9 or 16:10 aspect ratio. You can do different shapes. You can do wide ribbons on and on, but does that create a problem for you? You mentioned earlier this idea or this process of creating, assigned profile. If you have an auto dealer group that has 20 signs and they're not all the same size, do they have to create multiple versions of the same spot or is it responsive or anything like that? Brady Haag: Yeah, so we have an Arby's franchise and they have multiple different sizes. So they would build each location out with their actual pixel matrix for each sign, and maybe they can name it whatever location it is. They can go in and edit one message and then export it and render it out to all the different sizes and it'll automatically adjust to those sizes. Yeah. So you're not having to create it and then back up and start over and do the same thing again for different resolution, right? Brady Haag: Yep. That's one of those things that we coded in there, and that's probably my favorite thing that we decided. And how long would it take to produce an ad? I get the sense that if you knew what you're doing, it would take 90 seconds. Brady Haag: Yeah. 90 seconds pretty on the ball there. We usually say, give it 30 seconds to render and by render, I mean, it's gotta go through and create the actual video with your changes from that template and it'll spit it out to your downloads folder. So 90 seconds is probably a good time. And if you render it and you're creating a spot, and you want to prove it and make sure it looks okay, like, if you spelled correctly and so on is that one rendered output, as soon as you do that or the meter only goes on when you do a final render? Brady Haag: So unfortunately, as of right now, how we have it, your final image is your final image and that's going to take your credit. However, what we have implemented is you can preview it as much as you want. We even send you an extra message right before, and we say, are you sure, have you checked the spelling, have you looked through this and as soon as you hit yes, it's going to take the credit. We still get quite a bit of clients that ignore that message and hit “Yes” and we'll refund them their credits and that's totally fine. But that's one thing that we're looking at improving this year with upcoming changes. Yeah, I guess some of the other things you could over time get into, like some of the agencies have and even third-party tools where you can start to do things like approvals and markups on spots and everything else saying, this would be great, but you use this image instead, all that sort of stuff. Are you looking at that down the road? Brady Haag: Exactly. Yeah, we are. So we've busted Project Content into three stages. Our first stage was to create our templates and make them editable and spit those images or videos out. The second stage, we're going to make this an actual scheduling platform, and that's what we're in the works of doing now. So not only can you create your template, but you can also schedule it, and it'll be mobile friendly, cloud-based, ready to go, and the third is going to be the AI side, and so what our end goal is, which I can't talk about too much, but it'll be artificial learning and artificial intelligence telling you what you talked about, “This would look better here, or, you ran the special at this time last year. Do you want to run that special today?” Yeah, it's interesting. I was just looking at a website yesterday for a company called Fixate, fixate.ai. I think they do AI based, machine learning based optimization of ads so they can predict where people are gonna look on an ad spot based on how it's laid out and everything else and then make recommendations about if you make this larger change, this color and so on is going to get a higher strike rate. Brady Haag: Oh, wow. That's pretty cool. Yeah, I definitely have to check that out. It's expensive though. Getting AI engineers is expensive if you're in a flyover country, right? Brady Haag: Oh yeah. Oh yeah. Software, I've learned, is very expensive. Everything's virtual these days. So where are you at in terms of your company and size? Is it bootstrapped? Are you a venture backed or anything like that? Brady Haag: So we're privately owned, and we have about eight employees, and a lot of them I've taken from my college classes, so I get a free little trial with them and so we're eight strong right now and we're continuing to grow, and last year we basically doubled. So I'm excited to see where we go this year. Are you set up for scale? Like if all of a sudden, your business quadrupled, that'd be a good problem to have, but do you have the infrastructure to handle that kind of spike in that. Brady Haag: Yeah, I believe we do, and a lot of that has to do with the “help themselves” feature with those templates. I think that's going to be what would help us drive that growth. Those templates are created. We don't have to do anything with them nowadays, clients go in there and do it all themselves. So as long as we keep knocking out more clients and keep bettering our software on the other side of things, then I think we'll be set and ready to go. There are other companies out there that do similar stuff, but it tends to be a platform that didn't start as digital signage or as electronic message centers or whatever you want to call them. They started as a printed poster material for Instagram and Facebook and so on, and they've said, oh, by the way, we now support 16:9 landscapes and portraits, and you could do it that way, or are they competitors for you? Brady Haag: We have not seen them as a competitor. We've learned a lot from them, but like you said, are more for social media or indoor signage. I think the one thing that differentiates us is, we specialize in those smaller pixel matrices. We know how the outdoor content game is different. We've done the research and we've been in it for seven years. So I think that's one thing that, like for instance, we mimic promo a lot. Promo is a great website. We love what they do, but a lot of their ads are not going to work for an outdoor digital display. They're going to be too detailed. Yeah. I find what they do interesting. I've reached out to him a couple of times and they did not get back to me so they could have had a podcast too, if they'd be nice. All right. So if people want to find Project Content where do they go online? Brady Haag: So they'll go to www.projectcontent.com And do you have any kind of a setup to try us for 14 days or anything like that? Brady Haag: Yeah, we do have a free trial and it is for 14 days and you'll get access to our template editor. So you can go around and play around and get your hands dirty with it, and please let us know what you think and if there's any upgrades or changes that you'd like to see, we're all ears. All right, Brady. Thank you very much for spending some time with me. Brady Haag: I appreciate it, Dave. Thank you.
In this episode, Commissioner Tim Echols and KC Boyce talk to Natalie Johnston-Russell of Georgia Clean and Beautiful about their mission. Also, Kevin Queen joins the show to talk EMCs.
Ben Taube joins Tim and John in the first half of the show. Ben is the founder of the Southeast Energy Efficiency Alliance. He unpacks the PACE program, an innovative way to finance energy upgrades--in some jurisdictions. In the second half of the show, Alan Shedd of Georgia EMC discusses how EMCs do solar, EVs and sustainability with Tim, John and KC Boyce.
Samsung's Cole Barnes joins us in this episode of The Collaboration Space focused on digital signage. We chat about how electronic message centers (EMCs) can boost signage ROI, and other other business benefits.In this episode, we share:Small Business Association study results showing increased revenue after EMC installationHow to use signage to connect with your communityUse cases for K-12, higher education, and houses of worshipTypes of messaging such as healthcare updates, wayfinding, fundraising, and moreLearn more about AVI-SPL and Samsung. Watch the video edition of this podcast.
Agradece a este podcast tantas horas de entretenimiento y disfruta de episodios exclusivos como éste. ¡Apóyale en iVoox! Hoy hablamos del capítulo sobre EMCs del libro de María Teresa Román titulado La maleta del buscador. Una visión ¿esotérica? de la conciencia Una visión ¿esotérica? de la concienciaEscucha este episodio completo y accede a todo el contenido exclusivo de Buscadores de sentido. Descubre antes que nadie los nuevos episodios, y participa en la comunidad exclusiva de oyentes en https://go.ivoox.com/sq/36379
In this episode, host Bill Nussey talks with Peter Heintzelman, CEO of Cobb EMC, one of the largest electric membership cooperatives (EMC) in the United States. Peter helps us understand the historical importance of EMCs, how the membership driven model gives them more flexibility than larger shareholder owned utilities, and the early steps some pioneering EMCs are taking towards clean, local energy.
The American Association of Retired Persons (AARP) is an organization whose sole purpose, according to its mission statement, is “to empower people to choose how they live as they age.” AARP Georgia Advocacy Manager Melissa Sinden joins Atlanta Real Estate Forum Radio co-hosts Carol Morgan and Todd Schnick on this week's Around Atlanta segment to discuss the group's various efforts throughout the state. “A lot of people think AARP and they think of insurance and discounts, and while we do that, [we] also do a whole lot more,” Sinden said. “What we do is advocate on behalf of the 50+ [community]…and their best interests.” AARP has operating offices in every state as well as DC, Puerto Rico and the U.S. Virgin Islands. Offerings include financial security, fraud watch and prevention, caregiving, driver safety, free tax prep and more! As Advocacy Manager, Sinden heads several initiatives on behalf of Georgians, one being bringing broadband to rural areas. “It's the idea that a lot of people don't have access to high-speed internet, or what's commonly referred to as broadband,” Sinden said. “The efforts this session, as well as in previous sessions, have been to expand that access.” One important piece of legislation passed in this current session, according to Sinden, allows Electric Membership Cooperations (EMCs) to become broadband providers. What that means, is now they can get into those rural areas where they are already providing services! “You may have heard at the federal level that Congress has allocated some funds for states to expand broadband, this now makes those [EMCs] eligible for that money,” Sinden said. “So, it's kind of a win-win and we're hoping that it amounts to a lot more people having the access.” This new development, as it pertains to the 50+ community, means maintaining family connections, combating social isolationism and access to Telehealth (virtual medical care via telephone or video when traveling is not a convenient option, if at all). Additionally, AARP offers its members several benefits, with a focus on the following specific programs: Fraud Prevention Caregiving Advocacy Volunteer Opportunities Listen to the above interview to learn more about the efforts the AARP Georgia team is working toward or visit www.AARP.org. A special thank you to Jackson EMC for sponsoring Atlanta Real Estate Forum Radio. Jackson EMC offers homebuyers peace of mind and lower bills with its certified Right Choice™ new home program. These homes are built to be energy efficient and sustainable with improved indoor air quality, convenience and comfort. For more information on Right Choice new homes and Jackson EMC, visit https://RightChoice.JacksonEMC.com. Please subscribe to Atlanta Real Estate Forum Radio on iTunes. If you like this week's show, be sure to rate it. The “Around Atlanta” segment, sponsored by Denim Marketing, airs on Thursdays and is designed to showcase the best of metro Atlanta – the communities, attractions and special events that make this city great. To submit your event, community or attraction to the Around Atlanta edition of Atlanta Real Estate Forum Radio, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form here.
In this episode, Maggie discusses the foundations of Equity Principal Auditions and how to take advantage of them. Non-equity members, EMCs, and new Equity members will find this episode very valuable. On the blog: Equity Principal Auditions for Newbies How To Get Seen At Equity Auditions As An EMC or Non-Equity Actor 6 Steps To Sign Up Online for EPAs Spread the love and don't forget to rate, review, and subscribe on iTunes, Google, Spotify, Stitcher, or your favorite podcast app. Visit actoraesthetic.com for more information. Follow Maggie on social media Instagram: @actoraesthetic Facebook: www.facebook.com/ActorAesthetic/ Website: www.maggiebera.com
Cloud Native Apps, and DevOps, may be the most overused terms in IT today; so what is EMCs plan? Matt Cowger (@Mcowger) stops by to help clarify the mud and introduce the EMC dotNext team. Matt coordinated 42 sessions at EMC World 2016, all focused on Cloud Native Apps and DevOps. 10 sessions focused on Cloud Leadership and 32 technical code and modern operations. Matt reviews the four forces in IT– Agile Methodology, DevOps, Microservices and Containers. All influencing each other, changing how applications are being built, deployed and managed. May the Four Forces be with you! Matts Blog http:/www.exaforge.com Don’t miss “EMC The Source” app in the App Store. Be sure to subscribe to The Source Podcast on iTunes, Stitcher Radio or Google Play and visit the official blog at thesourceblog.emc.com EMC: The Source Podcast is hosted by Sam Marraccini (@SamMarraccini)
EMC World 2016 has traditionally provided an opportunity for EMCs business units to showcase the latest and greatest. If the introduction of XtremIO, the Beast, in 2015 was the start, EMC World 2016 completes a full refresh of EMC Core Technologies portfolio. Actually, much more than a refresh. I sat down with Core Technologies SVP, Chris Ratcliffe (@ceratcliffe) at EMC World to get the details of everything Core Technologies. Chris was more than happy to provide some insight into what happens behind the scenes of EMC World. New product announcements included Enterprise Copy Data Management, Data Domain Virtual edition and, of course, EMC Unity. We also talked EMC World Solutions Pavilion Modern Datacenter. Be sure to subscribe to EMC The Source for much more from the EMC World 2016 Radio Studio in future episodes. Don’t miss “EMC The Source” app in the App Store. Be sure to subscribe to The Source Podcast on iTunes, Stitcher Radio or Google Play and visit the official blog at thesourceblog.emc.com
EMC teams with industry-leading video surveillance partners to provide proven, end-to-end video surveillance solutions. Back in Episode #7, I spoke to Ken Mills (@OtherKen) and Terry Gainer, former law enforcement officer with over 30 years experience on the force. Terry outlined the rapid growth and challenges faced by law enforcement offices in connecting, storing and managing massive amounts of data in a Video Surveillance Data Lake. Continuing that conversation, I’m once again joined by Ken Mills (@OtherKen) to review some of EMCs joint solutions; Solutions tested and certified at the EMC Surveillance Validation Labs, renowned for conducting rigorous interoperability testing and optimized storage configuration models. EMCs extensive partner community allows for simple and efficient Plug and Play solutions, requiring little technical configuration during deployment and operation. Joining Ken and I this week is Steve Teitelbaum (@STeitelbaum). Steve is the Solution Manager for Surveillance Solutions at Avnet Embedded, where he is responsible for building end to end Video Surveillance Solutions. This week we dig into Avnet Enabled Video Surveillance Solutions. Get the details this week on #EMCTheSource Podcast. Don’t miss “EMC The Source” app in the App Store. Be sure to subscribe to The Source Podcast on iTunes or Stitcher Radio and visit the official blog at thesourceblog.emc.com EMC: The Source Podcast is hosted By Sam Marraccini (@SamMarraccini)
EMCs acquisition of Virtustream last year represented a transformational element of EMC’s strategy to help customer move applications to cloud-based IT via a new managed cloud services business. The Virtustream Enterprise Class Cloud provides a secure, highly available, Infrastructure as a Service (IaaS) to enterprises and government customers. xStream, Virtustream's cloud management software enables customers to move existing mission-critical and production applications to the cloud. xStream delivers enterprise-grade security and compliance, performance SLAs, multi-tenant efficiency, and consumption-based charging for both legacy and web-scale applications. This week on EMC The Source, I sat down with Henrik Wagner (@HenrikWagner73) the Global SAP Practice Lead at Virtustream. Earlier this week, Virtustream formally launched the SAP HANA Enterprise Cloud based on Virtustream; this new cloud consumption model provides unprecedented value for our joint customers. Don’t forget EMC SAP WEEK 2016 is coming to Santa Clara later this month. February 23 & 24th , 2016 Sign up today! More details on the Virtustream Risk Management Solution can be found here http://www.virtustreamsecuritysolutions.com/ Thanks for Listening! EMC: The Source Podcast is hosted By Sam Marraccini (@SamMarraccini) Don’t miss “EMC The Source” app in the App Store. Be sure to subscribe to The Source Podcast on iTunes or Stitcher Radio and visit the official blog at thesourceblog.emc.com
EMC Core Technologies Division includes EMCs traditional File and Block Storage Technologies along with EMC Backup and Recover Solutions. I had the opportunity to sit down with Scott Delandy (@ScottDelandy) at the EMC Forum in New York City last week. Scott is part of EMCs CTO Office within EMC Core Technologies. Scott has been in IT for 25 years with a wide range of expertise across storage, network, backup and management software. In his current role, he works closely with users and partners and is responsible for defining the “why” for EMC’s technical strategy and roadmap. His previous roles include product management, market and technology analysis, and technical pre-sales field support. Scott presented ‘VNX and VMAX: A proven Hybrid Cloud Storage Foundation” at the EMC Forum. We spent some time talking about that breakout session and general core technology thoughts. Don’t miss “EMC The Source” app in the App Store. Be sure to subscribe to The Source Podcast on iTunes or Stitcher Radio and visit the official blog at thesourceblog.emc.com EMC Core Technologies Blog: http://TheCoreBlog.emc.com/ EMC: The Source Podcast is hosted By Sam Marraccini (@SamMarraccini)
EMCs secret sauce? EMC Global Solutions! The EMC Global Solutions Team is driven by you, our customers – and specifically designed to leverage EMCs portfolio of products to directly address your business challenges. Your company is transforming how you interact with customers, and IT is the foundation of this shift. EMC Global Solutions provides you with solutions designed to reduce the cost of delivering mission-critical IT services – while providing the financial transparency of on-demand services and agility that your business needs. Focusing on industry trends like: Cloud, Big Data, Data Protection, Security and Content Management allows our teams to focus on Business Value, not product speeds and feeds. Global Solutions is also designed to directly address challenges associated with specific technology deployments like Microsoft, SAP and Oracle. I recently sat down with EMC Global Solutions Sr. Vice President Josh Kahn (@KahnJosh) Don’t miss “EMC The Source” app in the App Store. Be sure to subscribe to The Source Podcast on iTunes or Stitcher Radio and visit the official blog at thesourceblog.emc.com EMC: The Source Podcast is hosted By Sam Marraccini (@SamMarraccini)
Caitie finishes Preschool, we visit Caitie’s Godparents and think about wildlife close up and personal. Also, more about Extraordinary Ministers of Holy Communion and a closing song which I wish I’d found two episodes ago! Links: Extraordinary Ministers of Holy Communion: http://www.ewtn.com/expert/answers/EMCs.htm http://catholicinsight.com/online/church/liturgy/article_470.shtml http://www.thebostonpilot.com/article.asp?ID=10086 Podcast Links: The Catholic Warthog - http://www.catholicwarthog.com/ The Catholic Laboratory - http://www.catholiclab.net/TheCatholicLaboratory/Home.html Stuttering Is Cool - http://www.stutteringiscool.com/ This week’s 60 Second Saints are Ss Thea and Valentina. End Music "The Healer", by 3 In The Same, available through www.musicalley.com I love to hear from you, send your MP3s (I like those a lot) or email feedback to feedback@justacatholicdad.com, or leave a comment at www.justacatholicdad.com. If you’d like to write or record a 60 Second Saint, then either write it down in about 230 words, or record an MP3 and send it to me at the above email address. I’ll put the music to it, and I’d be very grateful!!
This weeks very special guest is Christopher Kusek (Twitter ID: @cxi). Christopher is the author of Pkguild.com. Christoper is also the Founder and Vice-Chairman of the Chicago Windows UserGroup (Twitter ID: @cwug). Please tune into this very special podcast as Christoper shares insight and perspective into:*The REAL reason why Techies blog*What to remember when Tweeting/Blogging*Melding Industry/Personal Technology together*Most visited blog Chuck Hollis has written*The Career Transitional Matrix (Exclusive)*Personal Influences*Chicago Windows UserGroup Membership*His Presidency of ToastMasters Chicago Group*and much much moreDisclaimer: The opinions of the guest(s) and host of this podcast is their opinions and not the opinions of their employer.
This weeks special guests are Jamie Pappas (@JamiePappas), Len Devanna (@LenDevanna) and Thom Lytle (@ThomLytle). Jamie is the author of Social Media & Enterprise 2.0 Musings. Len is the author of Confessions of an eBiz Junkie. All three are the maestros of social media integration at EMC. Tune in and listen to this special podcast as Jamie, Len and Thom give us insight into:*How EMCONE is the catalyst to blogging *How social media ties into peoples sense of belonging*How to make social media a value add for you*Social Networking and Your Personal Brand*Jamie's role in social media adoption among women*EXCLUSIVE EMC World 2011 Bloggers Lounge Update*Similarity between Jamie's childhood and mine*Thom's new blog site*and much much more
This weeks special guest is Mark Twomey (@storagezilla). Mark is the undisputed Champ of EMEA for EMC and author of Storagezilla.typepad.com. Tune in and listen to this VERY special podcast as Mark shows great philosophical depth and insight into:*How he and Godzilla merged*Customer interaction*Correlation to Yoda*Etiquette for working from home *THE reason he started blogging*Effective communication skills*EMC Encryption w/Emulex*EMC/Cisco/VMware/Emulex Vblock Coolness*Love of Video Games*and much much moreYou can subscribe/listen to Coffee With Thomas via iTunes.
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