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Scaling or Flailing? How to Identify Exactly Where You Are in Your Entrepreneurial Journey (with Tad Hargrave & Bradley Morris) Are you stuck spinning your wheels in your business, or are you poised and ready for sustainable growth? In this insightful conversation, Tad Hargrave (Marketing for Hippies) and Bradley Morris (Majik Media) help you pinpoint exactly where you stand in your entrepreneurial journey. Discover the seven essential fundamentals every entrepreneur must master to avoid burnout, ineffective marketing, and costly mistakes. Learn how to recognize when you're truly ready to scale—and explore exciting, creative strategies to expand your impact, income, and joy. Whether you're just laying the groundwork or eager for exponential growth, this episode is packed with actionable wisdom to clarify your next best steps. Don't miss Tad and Bradley's inspiring blend of practical advice and heartfelt storytelling that will transform how you approach your creative business. What You'll Learn: 1. The critical difference between flailing and scaling in business 2. The seven foundational pillars every entrepreneur needs 3. How to effectively scale your impact through creative strategies like signature workshops, licensing, and partnerships 4. Practical steps to make marketing genuinely enjoyable and sustainable
In this episode, I had the delightful opportunity to invite Tad Hargrave to join me for a conversation that took us on a fascinating contemplation on the deep hunger we experience as a by-product of the anti-biotic society we live in. This hunger that is satiated by the nourishment that culture provides. Culture as deeply interwoven relationships. Culture as that which helps us navigate the intensity of being human. Culture as this deep responsibility we have with each other. Culture as the way we metabolize the hunger into beauty. Invitations: From Tad:
Talking points: culture, marketing, relationshipsI consider it an achievement to have Tad on the show. He's a soulful and wise person who can cut through the BS quickly—and do it kindly, no less. We sat down to discuss the parallels in ethically presenting your case in both the business and dating realms. You'll be surprised at how similar some aspects are!(00:00:00) - How is dating an extension of marketing?(00:13:24) - The meaning of “gauging” a potential partner, and what to look for(00:19:57) - On sunk cost, grief, people pleasing, and our fear of risk(00:27:17) - Is there a connection between fear of approach and polarization?(00:34:43) - How is AI going to change how we market (00:47:33) - What are the key implementations of ethical marketing?Tad Hargrave is a hippy who developed a knack for marketing (and then learned to be a hippy again). Since 2001, he has been weaving together strands of ethical marketing, Waldorf School education, a history in the performing arts, local culture making, anti-globalization activism, an interest in his ancestral, traditional cultures, community building and supporting local economies into his work helping people create profitable businesses that are ethically grown while restoring the beauty of the marketplace. Connect with Tad:-Website: https://marketingforhippies.com/-Instagram: https://www.instagram.com/marketingforhippies/-Substack: https://tadhargrave.substack.com/***Join myself, Ryan Michler, Larry Hagner, and Matt Beaudreau on a mission to improve yourself as a man, husband, business owner, and community leader at the Men's Forge. May 1-4, St. Louis, MO: https://orderofman.clickfunnels.com/uprising-landing-page1715263442491Pick up my book, Men's Work: A Practical Guide To Face Your Darkness, End Self-Sabotage, And Find Freedom: https://mantalks.com/mens-work-book/Heard about attachment but don't know where to start? Try the FREE Ultimate Guide To AttachmentCheck out some other free resources: How To Quit Porn | Anger Meditation | How To Lead In Your RelationshipBuild brotherhood with a powerful group of like-minded men from around the world. Check out The Alliance. Enjoy the podcast? If so, please leave a review on Apple Podcasts, Stitcher, or Podchaser. It helps us get into the ears of new listeners, expand the...
Point of view (POV) is about embodying and sharing your beliefs through your work, shaped by your life experiences, education, and observations. Tad Hargrave of Marketing for Hippies stresses its importance, especially in marketing, as it grabs attention, builds trust, and sets you apart. A clear POV is crucial for long-term success in content, sales, and marketing. It evolves over time through reflection and feedback. Rather than opposing others, a well-developed POV offers a broader, respectful perspective that resonates. Depth and clarity in your POV create lasting impact. Check out Tad's upcoming 3-month course, starting April 15th: https://marketingforhippies.com/pov-program/
Click here to send me a text message ...Stories arrive on our TV screen daily, unbidden. We are momentarily entertained or diverted but rarely are we changed. The old stories, however, passed down from generation to generation, were meant to instruct us, to identify us with a tribe, and to change us. Natalie Pepin, a Metis artist and cultural educator, and Tad Hargrave, a European-Canadian marketer and cultural explorer, both experienced the dearth of life-changing stories in our modern culture ... until they stumbled upon traditional fairy tales. Smitten by their potency, they now offer workshops on these ancient stories, each one capable of both rooting and transforming us. More about Tad & Natalie:Natalie's Website: https://meetingmyancestors.comTad's Website: https://marketingforhippies.comAn Excellent Resource on Fairy Tales:"Origins of Fairy Tales from Around the World," a Ten-Book Series by Pook Press (UK), including: Sleeping Beauty, Hansel and Gretel, Beauty and the Beast, Little Red Riding Hood, and more, each edition comprising seven variants of popular fairy tales.Personal LinksMy web site (where you can sign up for my blog): https://www.brianepearson.caMy email address: mysticcaveman53@gmail.comSeries Music Credit"Into the Mystic" by Van Morrison, performed by Colin James, from the album, Limelight, 2005; licensed under SOCAN 2022
My guest today is my good friend Tad Hargrave.Tad is the founder of Marketing for Hippies with a mission to restore the beauty of the marketplace. He teaches folks who have a desire to do good, but hate marketing, how to articulate their work with elegance and effectiveness.Tad has spent years learning his ancestral language of Scottish Gaelic in Nova Scotia and on the Isle of Skye in Scotland. As well, for over a decade we have both attended the Orphan Wisdom School with Stephen Jenkinson in Ontario, where we have many fond memories in the teaching hall. In recent years, he's turned towards studying ancient history, comparative mythology and Indo-European folklore.In our conversation today, Tad has turned towards the fairy tale Briar Rose (Sleeping Beauty) and what it might have to stay about the indigenous memory of Europe. Chances are, you've seen the Disney version of the story, though I would highly recommend you pause this episode and read the original Grimm's tale before continuing.Read the Grimm's version hereTad and I focus in on a particular moment, when after a 100 years of enchanted sleep, the prince approaches the briar hedge that encircles the castle and the Beauty lying within. We explore themes of seduction versus courtship and degradation of trust between men and women. We speak about the historical role of the Court and the tragedy of extracting too much from Nature's innate abundance.And finally, we explore how folk tales can hold practical wisdom for modern masculinity and how to sustain the mutual life between humans and the holy.The Mythic Masculine is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.DON'T MISS Tad and his collaborator Kakisimow Iskwew have a number of deeper dives into the story of Briar Rose:* Briar Rose - 6 Week Online Program Begins Jan 5th* All details on Briar Rose OfferingsMORE LINKS* Tad's website Marketing for Hippies* Tad's Substack ‘On Culture Making'SHOW NOTES 03:46 Welcoming Tad Hargrave 04:43 The Origin of Marketing for Hippies 05:47 Exploring the Fairy Tale of Briar Rose 06:56 The Symbolism of Briar Rose 11:50 The Dangers of Seduction and Coercion 14:11 The Pickup Artist Experience 25:14 The Concept of Courtship 25:33 The Etymology of Courtship 31:19 The Modern Mimicry of Courtship 39:19 The King's Riddle and Nature's Abundance 40:40 Indigenous Wisdom and Sustainable Harvesting 41:39 The Consequences of Mistrust and Overextraction 43:56 The Art of Courtship in Different Cultures 45:48 The Tale of the Tree of Life 50:22 Mentorship and the Importance of Timing 58:07 The Beauty of Courtship and True Love 01:08:29 The Wisdom in Stories and EldersThe Mythic Masculine is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to The Mythic Masculine at themythicmasculine.substack.com/subscribe
“It is easy for me to imagine that the next great division of the world will be between people who wish to live as creatures and people who wish to live as machines.” - Wendell Berry Tad Hargrave, one of our guests in today's episode, likes to reference this quote. And seeing a need to call people back into their humanity, finding ways to help them go about their days with more goodness and beauty, is something at the heart of both of our work. We also both love stories and myths. In fact, we talked about those very things in episode 38. Recently, he's been teaming up with Kakisimow Iskwew (aka Natalie Pepin) - a Metis Cultural Educator who helps guide Indigenous people reclaiming their culture to connect with their living teachings around art, food, language and connection to spirit. And together, they're offering deep spirals into the story ‘Briar Rose' as a way of beginning to access indigenous cultural memory of Mother Europe. I jumped at the chance to have them both gather with me here to spiral around some of the big, important questions many of us who want to live as creatures and want to do something about the ugliness which seems to be everywhere in the world today seem to be grappling with and wondering about. Questions like: What is culture? And if we're ‘white' or of European descent (particularly if we live in so-called ‘North America'), do we have ‘culture'? How are we defining indigenous - as an identity or something else? What does it mean that stories hold memory? How do we navigate the hunger, the thirst, the grief and shame which seem to be in so many of us these days as we reach for something meaningful and nourishing? And if we find some deeper roots, and they feel like their ‘ours', how do we go about honoring them in a good way? Since we recorded the conversation, I attended a three-hour online version of their spiral into Briar Rose and the story is still resonating within me and moving me in ways that aren't ready to be articulated yet; but are inviting me into deeper relationship, into protocol, with the story itself and the living culture it's carrying. May this conversation be a way of growing more culture - may it offer you some soil, or perhaps the glimpse of some roots, an idea of where to dig to find something which invites you back into deeper humanity. And if you're feeling the call, I highly recommend their work with Briar Rose. You can find more about it here: https://meetingmyancestors.com/briar-rose/ __________________ As always - if this conversation moves you in some way, please help share and pass it on to others you think might also be moved. This type of sharing helps feed these conversations and the work we're up to in the world. Find Tad: https://tadhargrave.substack.com/ Find Natalie/ Kakisimow Iskwew: https://meetingmyancestors.com/ Find Kate: www.wildsacredjourney.com --- Support this podcast: https://podcasters.spotify.com/pod/show/kate-powell-wsjp/support
This insightful discussion between Bradley Morris of Majik Media and Tad Hargrave from Marketing for Hippies offers practical strategies for entrepreneurs struggling with post-holiday financial stress. It is tailored for business owners who need to quickly improve their cash flow and seek to refine their business fundamentals for better efficiency. Participants will learn how to leverage existing resources, reevaluate their business models, and employ signature workshops effectively to generate income and expand their audience. Get a customized coaching journey, mixed with an incredible, inspiring community of creators when you join the Majik Mind at https://majikmedia.com/majik-mind Join Tad's In the Meantime Program at https://marketingforhippies.com/meantime-program/ Craft & Tour your Signature Workshop at https://majikmedia.com/signature-workshop Hire me for business coaching at https://majikmedia.com/coaching Come to a Get Shit Done Majik Mind Retreat on Salt Spring Island at https://majikmedia.com/gsd2025 Sign up for the Craft & Tour your Signature Workshop Training at https://majikmedia.com/signature-work... Play Chi Ball Anywhere at https://PlayChiBall.com Download the Majik Kids App at https://MajikKids.com/app
In this episode of Marketing Like We're Human, I sit down with Tad Hargrave to explore how heart-centered entrepreneurs can generate quick income without compromising their values. We delve into what ethical quick-revenue strategies look like, how to align speed with integrity, and ways to create urgency with care. Through real-world examples, Tad shares practical tips for navigating tight times while balancing short-term wins with long-term trust. If you've ever wondered how to make money quickly and ethically, this episode will inspire and guide you with actionable insights grounded in humane marketing. Here's what we'll explore together in this workshop:: What ethical quick revenue generation looks like: How can we make money quickly while staying true to our values? Aligning speed with integrity: How can we avoid feeling manipulative when generating quick income? Real-world examples: What ethical quick-revenue strategies have worked for others? Approaching urgency with care: How can we create urgency without relying on high-pressure tactics? Balancing short-term and long-term goals: How can solopreneurs prioritize immediate wins while building long-term trust? And if this episode leaves you craving more of these strategies, please join us for the live workshop on December 4th, 11am ET. You can sign up for a donation at humane.marketing/workshop --- Speaker 3: hello, humane marketers. welcome back to the humane marketing podcast, the place to be for the generation of marketers that cares. this is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. i'm sarah zena croce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers, mama bear of the humane marketing circle, and renegade author of marketing like we're human and selling like we're human. if after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. if you're picturing your typical facebook group, let me paint a new picture for you. this is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop to hold each other accountable and build their business in a sustainable way. we share with transparency and vulnerability what works for us and what doesn't work so that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. find out more at humane dot marketing forward slash circle. and if you prefer one on one support from me, my humane business coaching could be just what you need, whether it's for your marketing, sales, general business building, or help with your big idea, like writing a book, i'd love to share my brain and my heart with you together with my almost fifteen years business experience and help you grow a sustainable business that is joyful and sustainable. if you love this podcast, wait until i show you my mama bear qualities as my one on one client. you can find out more at humane dot marketing forward slash coaching. and finally, if you are a marketing impact pioneer and would like to bring humane marketing to your organization, have a look at my offers and workshops on my website at humane. marketing. Speaker 1: hello, friends. welcome back to another episode of the humane marketing podcast. today's conversation fits under the p of promotion. if you're a regular here, you know that i'm organizing the conversations around the seven p's of the humane marketing mandala. and if you're new here and don't know what i'm talking about, you can download your one page marketing plan with the humane marketing version of the seven p's of marketing at humane dot marketing forward slash one page. that's the number one and the word page. and just a reminder that humane is with an e at the end. that's mainly for my non mother tongue english speakers. this comes with seven email prompts to really help you reflect on these different p's for your business. so today's episode is, as i said, around the p of promotion. and as you've seen in the title, we're talking about how to make money ethically, and quickly. and for this conversation, i've invited my colleague, tad hargrave, who is a hippie who developed a knack for marketing and then learned to be a hippie again. sound familiar, the hippie story? since two thousand and one, he has been weaving together strands of ethical marketing, waldorf school education, a history in the performing arts, local culture making, anti globalization activism, an interest in his ancestral traditional cultures, community building, and supporting local economies into his work, helping people create profitable businesses that are ethically grown while restoring the beauty of the marketplace. so here's what we explore together in this conversation. what ethical quick revenue generation can look like. how can we make money quickly while staying true to our values? isn't that an oxymoron? aligning speed with integrity. how can we avoid feeling manipulative when generating quick income? real world examples. what ethical quick revenue strategies have worked for others, approaching urgency with care. how can we create some urgency without relying on high pressure tactics? and then balancing short term and long term goals. how can solopreneurs prioritize immediate wins while building long term trust? and so much more. and then if this episode leaves you craving for more of these strategies, please join us for the live workshop on december fourth, eleven am eastern time, and you can sign up for a donation at humane dot marketing forward slash workshop. this is a ninety minute workshop inside our community, the humane marketing circle. it'll be very hands on. we have at least two breakout rooms and a lot of conversations. so with that and no other further blah blah, let's listen to tad. Sarah: hi, Tad good to see you. it's lovely to hang out with you. Tad: you too. Sarah: so how to make money quickly and ethically, it's kind of like the and dot, dot, dot, because you're on the humane marketing podcast. right? so if i only said the first part of the sentence, people would have gone, like, i thought this was about intentional, slow building business. so, yeah. tell me. and, and ethically at the same time. Tad: yeah. well, it's interesting because this was something that came up with my clients years ago where they would just call me in a desperate situation. rent was due, big tax bill, gone through a big breakup. their partner who'd been supporting their business for years was saying, look. you really got to make this work because i i can't keep pouring money into it. and whatever the situation was or maybe it was some goal. maybe it was just a big inspiring goal. like, oh my god. i need this much money so i can do this thing, and, you know, there's a timeline on it. so people would come to me and i would feel for them. and, yeah, so much of my marketing is this slow marketing kind of organic relationship based reputation word-of-mouth, and all of that takes time. but i realized, well, there are times in my life i had to hustle. you know, i don't i don't wanna banish hustling. there's a, you know, make make hay while the sun shines, as they say. there there is a time to just you gotta crank. you gotta work really hard for a short period of time. it's not a it's no way to live a life, but it's it is a gear that's good to have. and i just realized, you know, i'd done that in my life. and at times i really needed money. once i was thinking about it was, when i was much younger, i'd want to go to a bunch of tony robbins seminars, and they were really expensive. and i didn't have the money, and i just had to make the money, and i found a way to do it. and so i thought there are some things i know that work to to generate cash flow, as as short term tactics. and so then i started gathering those, and i reached out to my colleagues. i'm like, what are the tricks? like, if somebody just needs money tomorrow or next week, what what have you got? and almost all my colleagues had some little approach that's and they're go to and the one they give to their clients. so i started to cobble these together. and and then i ran into the, the second problem, which was that i would then offer these to the to those people, and they would, not be able to implement them because they were too maxed out. they were too desperate. they were you know, you're trying to teach somebody to swim while they're drowning, and it doesn't work very well. Sarah: mhmm. Tad: and so i realized that we actually needed to create space first. we need to create some room in their life so that they would actually have the capacity to, to do this. i've opened up two threads here, but i wanna just go to this one, thread. something you said earlier about, it being how can it be ethical, but also fast? Sarah: right. Tad: and, a woman i was dating last year, she drew this out, and i thought it was just so brilliant. and we can imagine there's this two axes. yeah. there's ethical and unethical, and there's hard and easy. and so there's a quadrant here where something is, unethical and it's hard. and i just recommend everybody stay away from that quadrant. it has no redeeming qualities. Sarah: it's just like, why even bother? Tad: why even bother with unethical and hard stuff? then there's stuff that's unethical and easy. and you could say it's unethical and it brings in results fast. and this is probably a lot of what's being promised in the marketing world. right. and then there's hard and ethical. there that's a real thing. it just takes time. you gotta put in the effort. you gotta do the, building, and it works. long term, it works. so you could say it's ethical and hard, ethical slow, but there's also ethical and easy and ethical and fast. that ethical is not the enemy of fast, ethical is not the enemy of easy, and i think that's an important bond to break because people get it in their mind that ethical just inherently means slow. but, you know, even the the slow food movement the slow food movement was not the banishment of fast food ever. it was the understanding that we we have a choice, that we can choose when we're gonna eat fast. because sometimes you gotta eat fast. sometimes you don't have time for the grand feast with all your friends and the companionship that you wish you did. sometimes it's just we gotta get some food on the table and get out the door. and so that has its place too, but it's the challenge is that fast food had become so dominant, and it had utterly erased. it had it had, you know, the fast food often in modern society, it's not the opposite of slow food. it's the imposite. like, it imposes itself. it's the eclipsing of the slow food movement. it so utterly decimated that culture of slow food. and so with marketing too, this fast marketing approach didn't just show up and say, we'll just be here in the corner as one of the alternatives. it sort of swarmed the marketplace and and has worked to dismantle any of this slow marketing approach. but give if you give it a seat at the table at the feast and don't let it take over the table, if it's one of the people, at the feast, it's great. you know, it's delightful company. it's a charming fast talker and, no problem. you know, welcome, but not, not when it's running the show all the time. Sarah: yeah. i love that. and i, i really like these quadrants and this idea of, of easy, right. and, and ethical like that quadrant. another thing you talk about is this low hanging fruit. right? and to me, that really is that top, right quadrant. it's easy because it's low hanging fruit. and, and yet it's always about the, how you present it. i think because in humane marketing, while you can do air a message and, you know, use manipulative language, and it's gonna be in the unethical, quadrant. but you can share a message with empathy and kindness and just say, well, this is the solution that i have. i think it might be a good fit for you. and then it goes into the ethical quadrant. so talk to us about this low hanging fruit. like, what are some things that, maybe your peers shared or that you also discovered with your clients? what is this low hanging fruit that, you discovered? Tad: okay. so the big picture, right, low hanging fruit is this idea that on a tree, not all of the fruit is out of reach. blessedly, thank goodness, there's some fruit that's just you could just reach up and grab it. you don't even have to stretch your hand up much. there's some delicious fruit. and it's the same with our businesses. most of our businesses have there's just remember jay abraham, he would talk about just this these windfall profits that are sitting in your business. it's just right there. and most people don't ever think about it. so one, you know, example of this is you email your list with a fifth you know, forty eight hours, seventy two hours, fifty percent off and it will bring in a bunch of stuff. it'll bring in a bunch of money. there'll be a bunch of sales that come in. and that's available. you could i mean, you don't wanna do it all the time because, boy, if you do that every week, suddenly people are like, oh, the courses are actually half of what they say, or you can just wait because next month, another sale's coming. so, again, it's not something we wanna do all the time. but if you haven't done it for a while, you could do that. or even just emailing your list with one of your best products or a product you haven't mentioned for a while, because i think we assume that our clients are just really familiar with our stuff, and they they have poured over our website, and they know all of our products. but the reality is, since they joined your email list or discovered you, you may never have mentioned this product or service or offering in your emails at all. so they may actually have no idea it's there. right. and so you could just tell them. you could just say, hey, everyone. some of you may have joined, recently and not known that i have this offering. and, here it is. you know? Sarah: i think, again, it it all comes down to how we present it, because if we put up a sale and say last minute and you don't get it before it's gone and all this false urgency, then obviously it comes over as manipulative and, you know, not doesn't feel probably aligned with our values. but if we present it in a good way and like you just said, oh, i, you know, realize i haven't talked to you about this thing that i have and, you know, people really like it, then it's a completely different approach to to what we're selling. Tad: yeah. and, i mean, i think this also gets to a larger conversation of of niching and filtering, being really clear who something is for and who it's not for Sarah: mhmm. Tad: and making sure that's clear in the marketing. so it's like, hey. i've got this product. i haven't mentioned it in a while, and i wanted to share it. and, you know, when they go to the the sales page about it, it's really clear this product could be for you if this, but it's not for you if this. so you're not not very good Sarah: at that. yeah. like, most of your sales pages have that. yes. Tad: it's it's, because then people are being respected, and they can feel like, oh, this person isn't just out for the money. they're really trying to make sure that i don't buy this if it's not a fit. mhmm. and, you know, if you're gonna do one of these offers, it's often good to say why so, you know, once a year, i'll do fifty percent off on my birthday. it's just, hey. it's my birthday. this is my thanks for sticking around. here's the seventy two hour sale. or you could be very honest and you could say, look, i've got a financial goal i'm trying to reach. i'm not quite there. and so i figured my problem is your opportunity. here's here's the sale. here's the terms of it. here's how long it lasts. and that's fine. there's nothing unethical about that. i think where it gets unethical is, one, yeah, creating a scarcity where there just is none for no reason. you know? like, there's only fifty of these ebooks available. and this is what? and and now you could do there's only fifty ebooks available because you could say, look. this is my first draft of this ebook, and i want some feedback. so, i'm selling it, you know, advanced to fifty people, and the deal is the catch is i would like your honest feedback on it. what do you think so i can improve it? that's a real reason to limit it. but, when it's a contrived trumped up urgency plus, it's, yes, this language of hype. there's a lot of exclamation marks. there's a lot of all caps, a lot of underlined, and there's an implication that if you don't buy this, you will die a wretched failure. when there's that kind of shaming, in it, then, yeah, of course, this is this is no bueno. this doesn't, this doesn't work. or or worse worse, it does work. and people buy who shouldn't have bought. and then you get drama later when they ask for a refund and they get disappointment, you know that they got burned again, and i think people are so tired of being burned, but. the just because it's a fast result doesn't mean it's unethical, doesn't mean anyone's gonna get burned. as long as we've done the niching work, the the thinking it through, to make sure that only the right people would buy, then everything's golden in my mind. Sarah: yeah. and and i really like that you're highlighting that point. because, again, if you have that on the sales page already, you know, this is for you. if this is not for you, if and then maybe also bringing into the email. and then that whole transparency, why is she hosting a sale? you know, does she need, you know, to pay rent and and doesn't have enough like, just that transparency, it it really puts us at the same level, where otherwise, when it comes from this guru marketer, it always feels like, well, they're manipulating me, and so they're just talking down to me. where if i go in with transparency, then it feels like, oh, this this is just two humans talking and, you know, yes, i did develop this thing that i i think is you're really useful to you, then it's a complete different energy that that comes in. so, yeah, that makes a lot of sense. now, as you were talking in in the intro, you talked about space. and and and i was also thinking, okay, so this these quick sales probably really work well with digital products, right? courses, things like that. but not everybody has that. so coaches who just work one on one with clients, yes, they can put out a sale, but that requires that they have that kind of spaciousness. hence, you know, going back to the starting point and saying, yeah, you need to create that space first. so how do you how do you do that? or what do you see coming up as challenges for people? Tad: well, most of us are doing too much is one thing. mhmm. and most of it i i think we gotta start with the physical space. i think, you know, marie kondo has has a lot of wisdom mhmm. that if you're if you're in a panic about money i mean, whether it's inspiration or desperation, but you need money fast, it's this is so counterintuitive, but the very first thing that i think people need to do is tidy their home. you know, it it take a day and just go nuts. take out the garbages. you know? get some of those clothes you're not wearing anymore to the thrift store consignment shop. clean out your fridge, clean off all your desks, clean your room, all those things. because at the end of it, you, the environment always wins is what i found. if the environment is cluttered, your mind will be cluttered, and it makes it almost impossible to deal with any crisis that you're in. so the very first thing, you know, we we tidy our physical space and this gives us this energy, this is that we're all familiar with, when you clean your space and you get up at like three am just to look at the living room again because it looks so good. and it's hard to sleep actually after you do that because of all the energy you get back in that clutter is energy. and it's our energy being stored, externalized, and when we get rid of it, we we get the energy back. and and there's a pride because i think also sometimes when people are in a desperate situation, there's a lot of shame that comes. like, i shouldn't be here. how come i'm here again? so when we do this, we we we feel proud. we get this energy. we feel good about ourselves, and it kind of clears the decks for us to then take action. and then the second thing is there's a real need to look at other ways our we're being crowded. so some of that is in our calendar, and we just have to look through our calendar and say, okay. what's in there that i don't actually wanna do that i'm sort of half hearted about? that's a commitment i just i wish i hadn't made. and then ethically, as much as possible, we just get ourselves out of those commitments. and for a while, you know, thirty days, ninety days, you just have to clear the decks. you just have to remove anything that isn't really, isn't really a priority. and sometimes making money is a priority. sometimes it's just okay. some hospital bills came in. some unexpected expense my laptop died. i had to get a new lap whatever it is. and money just has to be a priority for a while. i mean, this is the big secret. if you wanna make more money, the number one bottom line secret is you you have to make it a priority. and i think when, you know, as ethical, humane, conscious leaning folks, it it it almost feels like a a terrible thought. how could you prioritize money? but, you know, money is a stand in for the material things often we buy. so it's like there's times where, oh, we need food. you go into the food stores, your pantry, and i don't know, an animal got in and a lot of it spoiled. well, you need food because you gotta feed your family, and there's nothing unethical about that. it's very ethical to make sure your family is well provisioned. you know, there's a, some kid with a slingshot breaks your window, and it's the middle of winter. well, nothing matters more than fixing that window because otherwise your pipes are gonna freeze. so handling the material concerns is is not separate from ethics in my mind. and, but, yeah, we need to have that space so we can focus on it. because if if we're trying to handle these kinds of crises or urgencies given the current volume of stuff that's going on in our life, we can't one of the exercise i do in the meantime is a let's see. is this so, you know, i i i have them get an elastic band. and so i got the elastic, and i said, no. i want you to stretch it as far as you can. like, stretch to the point where it's gonna break if i pull it okay. there it is. if i pull this just a bit more, it's gonna snap. and then i look at them and i say and the and most of them have one in their hand. i say, you feel that tension? that's you right now. that's you. you are about to snap. so then if on top of this, you wanna pull harder, you're just gonna break. and that does nobody any good. so the secret is, you know, we've got to kinda bring it a little closer together, give it some slack so that it can do some other work. and but that can be other things. sometimes there's, apologies we need to give. like, oh, i'm actually the the my emotional world is crowded up because i know i'm out of integrity. i need to say sorry to somebody, or we need to set a boundary with somebody. somebody's overstepping our bound you know, that can be a way we create space. it might be removing all of the apps from our phone, the social media apps, our email from our phone for a time, and setting certain boundaries around that, like, okay. i'm not taking my phone into my room when i go to bed. do i just stay up all night scrolling? that can create more space. i mean, if you took your social media off your phone or went on a social media fast, let's say for ninety days, you just put up, say, hey, everybody. i'm not responding to any social media messages for the next ninety days while i focus on handling business. most of us would free up four or five hours a day when you look at the stats and how much we're on our phones. so if if you can free up the time and space and have that physical space, it's it's an automatic game changer. and then if you can have some tactics that you know work to generate cash flow, that are sort of proven commodities, then, yeah, you can start to bring in some money, very, very quickly. Sarah: i see these two energies. one is like this crazy spinning. i need money now. super anxious. right? and it's like, oh my god. oh my god. and, unfortunately, i think the marketing messages that we might receive where we go, god, that felt really manipulative and almost shaming that comes from that kind of energy. it's like, i need more now. and, you know, yes, i probably have a full calendar already. and then i see the other grounded energy with lots of spaciousness and yeah, decluttered. right. and, and yet the understanding we do need money in this world right now. and i have already worked on my life's work. i have created things that are useful. and right now, i'm just going to focus on, you know, selling them a bit more than i usually do. because, yeah, i have this need, right now. and like you said, there was not there's nothing unethical. Tad: and we can we can be so honest about and Sarah: i think what Tad: yeah. i was gonna say we can be so honest about look. it's a really tight time. here's what's going on on our family. we need some money, and so here's a sale. the thing i would caution against, though, is there i think there's a three strikes in your out rule. i have seen this with a number of local businesses. and maybe, you know, you and people listening can identify with this, where there's a business in town. they're a cool ethical restaurant, grocery store, shop. everybody loves them. everybody loves the owner. everybody knows they're just doing the right thing, but their business sense maybe isn't the best. and so then at a certain point, they put out the call and they say, we need the community come together and support us. please come and shop. you know, we're not gonna be able to pay rent. and the community rallies, and it's one of the most beautiful things. and you see everybody showing up, and it's a real festive atmosphere, and everybody's so happy to support this business. then that's strike one. strike two. six months later, they're in the same place. and it is half or a quarter of the response. the third time, six months later, a year later this happens, it's it's crickets. mhmm. so it's this is not stuff you wanna do often. and, you know, while you're creating that space and hustling, it's really critical to also be looking at how did i end up here? what foundations were missing that delivered me to this state? now sometimes it's just life circumstance, and it's not something you need to be scared will repeat. but it could also be an indication you haven't set up your life with enough bandwidth to deal with the inevitabilities of life. right. you've got nothing in savings. you've got no extra time in your life. and i've seen this with people where, again, i think most people can probably identify somebody specifically, and it might even be, you know, yourselves listening to this. there are people in communities who sort of carry the community. they're the ones who host all the events, they're the ones who are leading the fundraisers, and they seem to take everything on their shoulders. and often, this is done, though, from a collapsed place, from a, like, my needs don't matter, but the world's needs do. and they give and they give and they give, and they eventually snap. and they snap at people, and they can end up, you know, very lonely because there's so much resentment and bitterness in them that nobody else is helping, but they actually haven't slowed down enough to allow people to help them. so it's it's so important that we're also working on the foundations. you know? i i know you have your own your model, and i've got mine around what we think those foundations are. but if those things aren't in place, boy, there's no these fast cash tactics are not the fix Sarah: no. yeah. Tad: at all. they're, they're, a stopgap. they're triage medicine, but we need to get the foundations in place. Sarah: i think what they do and, i think it's very smart of you. i think they create awareness, you know, is like, oh, you got my attention. right. it's a topic where it's like, oh, you got my attention. and then you come up, come in with the spaciousness and people are like, what? ah, okay. so this is yeah. we're working on the short term strategies while also creating the foundation for the long term strategies, which is yeah. it's brilliant. Tad: which is yeah. which is worth people thinking about in their own businesses is because i know all of us, we wanna help people, like, really solve the thing. and so often in our marketing, we're speaking to these much deeper things than people are even thinking about. one example of this that i love is a guy from the netherlands, hovart van ginkel, who's a, nonviolent communication, consultant. and he got brought into a school, and the school, the dynamic was the teachers had a very aggressive, sort of violent, not pleasant communication style. but this is the challenge. he can't go in with a nonviolent communication class to people who've never heard of nonviolent communication who don't think they're violent communicators. so instead, they did the i thought it was one of the most brilliant moves. they said, it's a workshop on how to deal with difficult parents. now in that workshop, of course, it was also revealed to them that perhaps they had their own, difficulties, you know, they had their own struggles and but they they led with something that was an actual urgent thing from the side of the client. so it's worth thinking about, is there something with your clients that maybe you've said, no. that means they're not a fit. i'm gonna turn them away because that's too urgent or it's too, surface or that's not what i wanna work with. that you know, another example of this was, another nonviolent communication, woman. she's a client now. and she's come up with a a workshop on screen time agreements that stick, i think it's called. and so for parents, i mean, do they wanna go deep, deep, deep into the depths of nonviolent communication and all this? yeah. some, but most don't. but a lot of parents are interested in screen time agreements. and then if she can say, look, this is actually one of the biggest sources of conflict, and speaking of conflict, here's some other thoughts on conflict. or bradley morris, my colleague, he did a he had a workshop where he got off eight years ago, he got off social media entirely. he was sitting up on a hill on salt spring island looking at the sunset, and his initial immediate thought was this would make a great social media post. and he just realized, oh my god. the machine has hacked my brain. yeah. i'm looking at the world through its eyes now of the algorithm. so he went home and said, celeste, his wife said, i'm getting off social media. he got off. and he so he created a webinar about this called how to market without social media. and he, put that out. i hosted him and we had, like, a thousand people sign up, but we had to get our friend's zoom account because i just couldn't handle that many people. and i said, bradley, you got to do this over and over again. but again, this was, what he wants to talk about is this partnership marketing, this long term relationship building thing, but the the thing that people are feeling Sarah: more yeah. it's a classical, sell them what they want and then give them what they need. right? that's that's the thing. and then it's yeah. we keep doing like, even myself, like, keep doing it wrong because we're like, oh, this is this genius concept. and and people are like, they don't want a concept. they just wanna solve their their immediate problem. Tad: yeah. and once and then once we have their attention with the immediate problem, we can then open the door and say, here's what that's really about. here's what's really going on. so, yeah, if you're struggling in your business and it's a recurring thing and marketing is just feeling terrible for you and business feels awful, and you're not making money, you're not getting enough clients, you might just think it's about this, but it's actually got these five or six other pieces that you're not even thinking about. and if we can get in front of them and make that case, that's great. you know? but it's to me, it connects because it's those kinds of offers more likely to get a quick response from people. you know, they're more likely to generate cash flow quickly rather than the, you know, come and learn my deep philosophy on life and business or or whatever it is. yeah. and yeah. so it's i was gonna say the key is you gotta if you sell them what they want, you actually have to deliver on that because otherwise it's a bait and switch. this is the unethical move is come to my workshop and learn fast cash tactics, and when they arrive, it's like, how couldn't you be thinking about fast cash you on ethical pieces? Sarah: so let's talk about this workshop because that was gonna be my next question. right? it's like, well, so so so because we are hosting a workshop together where you're gonna be speaking about how to make money quickly and ethically. and, yes, you'll address the space and spaciousness. but then, yeah, tell us what what else you'll cover in that workshop. Tad: we're gonna be going into ten different, tactics. ten of my i think there's thirty six that i've gathered over the years, but just due to time, i think we'll get into ten of them. and these are ten of my favorite tactics that just work, that my colleagues use, that they give to their clients, that i've used self, that i passed on to clients, and that people have generated, lots of money real quickly. so, and i'm not talking tens of thousands necessarily, but, you know, a few hundred here, a few thousand there, getting i Sarah: think it always depends on the kind of business you have and what kind of offerings you have. that's that's another ethical thing, right? it's like, well, if you're promising thousands of dollars and yet all i'm selling is, you know, ebooks, then obviously i'm not going to be able to make that kind of money. but it depends. yeah. Tad: yeah. yeah. so that's what we're going to get into is some of my favorite, my my top ten, tactics that i think, most people would take and probably just use for a lot of people, they could use it tomorrow, and it would bring in money tomorrow, or within a week or so. you know, this is not stuff that needs enormous setting up now. of course, the clearer your niche is, the clearer your point of view is, the better set up your offers are, the better these things work. but they still work, you know, in the short term anyways. Sarah: mhmm. yeah. well, i can't wait. Tad: so i'm excited too. Sarah: please, if you're listening to this as always, you know how these collab workshops work. it's, this time is tad and i. i'm hosting. tad is the one speaking. we're going into breakout rooms. it's real intimate and you get to really, you know, roll back your sleeves and and work on something. it's not just a a webinar where tad is talking for ninety minutes, but we really get into things. so and obviously from that ethical, humane point of view. so, i think it's gonna be real good. so if you're excited as well, sign up at humane dot marketing forward slash workshop, and we'll see on december fourth. i can't wait to continue this conversation with you, ted. thank you. amazing. Tad: wonderful. thanks for having me. Sarah: thank you. Speaker 2: i hope you got some great value from listening to this episode and see how you can do marketing in a ethical and humane way even to generate some quick money. we'd love to see you on december fourth for the make money quickly and ethically workshop. again, it's a ninety minute really hands on workshop inside our community. you can sign up now for a donation at humane dot marketing forward slash workshop. and otherwise, tad also has a free starter kit with many resources at marketing for hippies dot com forward slash starter dash kit. and if you're looking for others who think like you, then why not become a member of the humane marketing circle? you get access to these collab workshops for free, and we also meet once per month in a member meetup that is organized by our members. find out more at humane dot marketing forward slash circle. and you find the show notes of this episode at humane dot marketing forward slash h m two hundred. just realized that this is the two hundredth episode. so humane dot marketing forward slash h m two zero zero. and on this beautiful page, you'll also find a series of free offers as well as my two books, marketing like we're human and selling like we're human. and soon, very soon, beginning of next year, you'll be also finding, business like we're human there. i'm finalizing everything right now. thanks so much for listening and being part of a generation of marketers who cares for yourself, your clients, and the planet. we are change makers before we are marketers, so go be the change you want to see in the world. speak soon.
In this workshop, you will understand the core strategies on how to market your business in a way that's genuinely good-vibes, deeply respectful, trauma-informed, consent-based, conscience-driven, courteous, and that honours the dignity of everyone involved (including you). Tad has spent 20 years figuring this stuff out, so you can ethically market and make money in ways that align with your vision and values. Join Marketing for HIppies at https://marketingforhippies.com/memvership Join the Majik Mind and get the coaching you need to succeed at https://MajikMedia.com/majik-mind Sign up for the Craft & Tour your Signature Workshop Training at https://majikmedia.com/signature-workshop Hire me to coach you -- serious creators only at https://majikmedia.com/coaching Download the Majik Kids App at https://majikkids.com/app Play Chi Ball -- that fast, fun, minimalist handball game at https://PlayChiBall.com
MagaMama with Kimberly Ann Johnson: Sex, Birth and Motherhood
Fellow Orphan Wisdom Scholar, and founder of Marketing for Hippies, Tad Hargrave dives deep with Kimberly into his ever-evolving relationship to whiteness and ancestry. They discuss Tad's journey into exploring his ancestral roots, language and cultural identity, as well as Kimberly and Tad's shared rites of passage experiences doing anti-racism work. Tad shares how he initially felt disconnected from indigenous cultures, but found deep resonance exploring his own heritage, particularly his Scottish Gaelic ancestry. The two discuss the polarities of self-loathing and self-glorification amidst contemporary white activists of both the left and right, and the broader implications of whiteness and cultural identity for white individuals. They touch on the importance of considering both privileges and poverties when it comes to whiteness, and also consider the challenges and complexities faced by white people in navigating issues of privilege, guilt when trying to meaningfully engage with marginalized histories and communities. Overall, the conversation delves into the nuanced and often difficult process of reclaiming one's cultural heritage and identity as a white person, and ends on a consideration of how to creatively and meaningfully approach speaking the colonizer tongue of English. Bio: Tad Hargrave is a hippy who developed a knack for marketing (and then learned to be a hippy again). He spent his late teens being schooled in a mixed bag of approaches to sales and marketing – some manipulative and some not. When that career ended, he spent a decade unlearning and unpacking what he'd been through. How had he been swept up in it? Why didn't those approaches work as well as advertised? Were there ways of marketing that both worked better and felt better to all involved? It took him time but he began to find a better way to market. By 2006, he had become one of the first, full-time ‘conscious business' marketing coaches (for hippies) and created a business where he could share the understanding he had come to: Marketing could feel good. You didn't have to choose between marketing that worked (but felt awful) or marketing that felt good (but got you no clients). Since 2001, he has been touring his marketing workshops around Canada, the United States, Europe, and online, bringing refreshing and unorthodox ideas to conscious entrepreneurs and green businesses that help them grow their organizations and businesses (without selling their souls). Instead of charging outrageous amounts, he started doing most of his events on a pay what you can basis. He is the author of sixteen books and workbooks on marketing. Tad currently lives in Edmonton, Alberta (traditionally known, in the local indigenous language of the Cree, as Amiskwaciy (Beaver Hill) and later Amiskwaciwaskihegan (Beaver Hill House) and his ancestors come primarily from Scotland with some from the Ukraine as well. He is now dedicated to spending the rest of his days preserving and fostering a more deeply respectful, beautiful and human culture. What you'll hear: Tad's intro to anti-racism and youth organizing work in the Bay Area Tad found himself pushing up against something in anti-racist/white supremacy trainings What is the role of self-loathing in anti-racism trainings? Tad found admiration toward indigenous rituals, but unlike some white peers, didn't feel drawn to doing more work with indigenous cultures Something changed when Tad began learning his indigenous language Tad came to understand whiteness as a cover for something Whiteness is a kind of forgetting Can a white person participate in a indigenous ritual? Yes, but always as a guest and with consideration for the impact their presence might be having on that community Recognizing that whiteness was trouble, that it was a kind of poverty Tad found he no longer was so anxiously seeking approval from indigenous people and people of color, which he recognized as another form of taking The importance of finding rootedness in ancestral story Kim discusses her experience in urban education in Chicago and studying under Michael Eric Dyson Kim found she was often comparing her ancestor grief to Black peers Kim has found Canada's links to the older world to be more apparent than the United States Unpacking whiteness is an empty box - there's nothing there. Where do white people go for culture? Often Black culture in North America You can't start with shame - you have to remind people who they came from Peter Levine's idea that you don't, in locating feelings in the body, rest in what's good and stay comfortable; but you also don't stay in the bad and turn to ash. For white people there is no “good” place to go connected to the term white- it's discomfort all the time. A polarizing time - one end of the spectrum is MAGA which reinforces white supremacy/entitlement the other end is leftist positive reinforcement for self-loathing, guilt, and shame. White privilege gets conflated with cultural appropriation The belief that deep down you are bad is a non-indigenous worldview - it's a Christian one. A rite of passage in a certain way to be so different than the rest of a room of people. There is privilege in white innocence, wide-eyed and curious about other worldviews, but it is not one that you come out the other side of without recognizing cultural poverty. There are double binds of contemporary identity politics discourse - despite the intention to advocate for another group of people, there is also anticipated criticism for participating in culture or movement that is not your own. After an event, there are lines of young people paralyzed by guilt about being white, male, or part of the settler-colonial class. There's a lot of learning that can happen if you look back to why people left, further than just North American history. Self-loathing is a collapse onto oneself and self-glorification if a puffing up/posture on a very dark history of genocide, slavery, and racism - they aren't opposites - they are two sides of the same coin. Dominant society has a tendency to co-opt, and possess everything that is holy. There is no movement that isn't co-opted by a dominant society - BLM, Feminism, Indigeneity Corporations co-opt every movement without changing their practices - the enemy is that machine. Wendell Berry - live as a machine or live as a creature? Whiteness is a construct of empire. How do you make a living when you want to opt out of empire, late-stage capitalism and try and work on a more human scale? How to find or make the village? Leaving more than you had for the next generation. The origins of a conception of whiteness is privilege - but as you go further there are also poverties. At Orphan Wisdom School Tad saw something not just preserved, but practiced How do we not only preserve ancestral culture but also practice it? What does it mean to make culture in the times and places we are living? Resources Tad's Substack: https://tadhargrave.substack.com/ Tad's Marketing Business: https://marketingforhippies.com/ Tad on Whiteness: https://healingfromwhiteness.blogspot.com/ Tad's IG: https://www.instagram.com/marketingforhippies/ Martin Prechtel's book: Rescuing the Light Stephanie Mackay's website: stephaniemackay.ca
HerbRally | Herbalism | Plant Medicine | Botany | Wildcrafting
The FREE Vitalist Herbalism Mini-Course Your instructor is esteemed herbalist, author and alchemist, Sajah Popham from the School of Evolutionary Herbalism. [AVAILABLE FOR A LIMITED TIME ONLY] LEARN MORE & REGISTER FOR FREE In this episode of the HerbRally Podcast I'm joined once again by Tad Hargrave from Marketing for Hippies. We chat about niching around your wound, saying what you're afraid to say, changing your mind, authenticity a whole lot more. There are so many takeaways in this one! I always love learning from Tad. Let us know what you think of the episode in the comments below, and we'll see you in the next episode! ~Mason PS - WATCH THIS INTERVIEW ON YOUTUBE PPS - WATCH OUR FIRST INTERVIEW ON YOUTUBE LINKS & RESOURCES Marketing for Hippies | MarketingforHippies.com Majik Media Workshop | LEARN MORE & REGISTER MFH Membership | LEARN MORE Tad on LinkedIn | GIVE HIM A FOLLOW MFH Events | LEARN MORE
In this workshop with Tad Hargrave & Bradley T. Morris, you'll be guided to write out your unique point of view and then explain it AND the proof of why you believe what you believe to be true. Lessons will be learned and clarity will be found. Enjoy! SAVE $100 today by joining our Craft & Tour your Signature Workshop Training at majikmedia.com/signature-workshop Get the coaching support you need to succeed in the Majik Mind at majikmedia.com/majik-mind Join all of Tad's and my FREE summer workshops at majikmedia.com/signature-events
The first and potentially most important step to crafting a powerful, relevant Signature Workshop is choosing the right topic and niche. This workshop will help you land on the perfect entry point for new audiences to enter into the world of your work with you. Join our Craft & Tour your Signature Workshop Training at https://majikmedia.com/signature-workshop Get the coaching support you need to succeed in the Majik Mind at https://majikmedia.com/majik-mind Join all of Tad's and my FREE summer workshops at https://majikmedia.com/signature-events
HerbRally | Herbalism | Plant Medicine | Botany | Wildcrafting
SIGN UP for the HerbRally newsletter to discover HERBALISM EVENTS in your neck of the woods [and online] PLUS GET 13 HERBAL FREEBIES | SIGN UP In this episode of the HerbRally Podcast I'm joined by the one and only Tad Hargrave. I have been on his email newsletter for many-a-year now and have always appreciated his approach to business and marketing. Tad asserts that "marketing and business can (and should) FEEL GOOD". And I couldn't agree more! We cover a lot of ground in this interview, and there are a lot of practical takeaways and mindset shifts. I really enjoyed this conversation and look forward to having him back on the show. Let us know what you think in the comments below, and we'll see you in the next episode! ~Mason LINKS & RESOURCES Marketing for Hippies | MarketingforHippies.com MFH Membership | LEARN MORE Tad on YouTube | SUBSCRIBE Free Stuff from Tad | LEARN MORE
In this enlightening episode of the Making Majik Podcast, I sit down with Tad Hargrave from Marketing for Hippies to unravel the complexities of business models. If you're a purpose-driven creator struggling with overwhelm, unclear direction, or lackluster financial results, this conversation is for you. We dive deep into the foundational elements of creating a sustainable, satisfying, and simple business model that aligns with your lifestyle and passions. You'll gain actionable insights on how to streamline your offerings, focus your efforts, and ultimately build a thriving business. Don't miss this chance to transform your entrepreneurial journey. Listen now and start building the business of your dreams! Sign up for our "Craft & Tour your Signature Workshop Training" from September 12th - December 5th at https://MajikMedia.com/Signature-Workshop Or join the Majik Mind Community and receive that training and so much more coaching to go with it at https://majikmedia.com/majik-mind Join Tad's Business Model Semester in the Marketing for Hippies Membership at https://marketingforhippies.com/businessmodel-program/
If we assume that because we've been born and are not yet dead, we're alive… is there a cost? What is aliveness, after all? And how many times will I eat soap? This is an episode about aliveness. An episode about cycles of rupture and repair. An episode where I share a silly story about me eating soap (multiple times, to date!) and some of my own journey from being unaware to being more in rhythm with life. A few months shy of this podcast's second birthday, and inspired in a few ways by my conversation with Tad Hargrave (ep 38) and work I'm doing in his Marketing for Hippies Membership, this is an episode where I tune back into the question these conversation coalesce around: what does it mean to be human… and what if being human, being alive, isn't inevitable? You'll hear: how decreasing aliveness and interrupted rupture-repair cycles seem connected to me; the way I see aliveness trying to manifest itself through us now; the three planes of existence and the three main alchemical ingredients I see as necessary for repair after rupture (and in any attempt to align ourselves again with life); why certain modalities may only take us so far… and more. Since much of this conversation seems to land squarely at the heart of how I see the world (and my work within it), I would love to hear from you: what pinged? What do you disagree with or have more questions about? Any thoughts/ impressions? You can email me: kate@wildsacredjourney.com. I'd love to hear. May we find again our rhythm in the cycles of rupture and repair - in moments when that's easy and in moments when we have a lot of skin in the game. May we see our aliveness as a precious gift to be stewarded with care. May we remember Love as the necessary ingredient in all things. And may we learn our lessons so we don't have to keep eating soap… or at the very least, eat less of it each time. ______________________ You can find Kate: Website: www.wildsacredjourney.com Email – kate@wildsacredjourney.com Instagram: @wildsacredjourney_kp And I hope you'll stick around for more conversations to access, repair, inspire, and evolve our humanity and serve the wild, tender aliveness of our personal and collective hearts. To further support the podcast and conversations like this: 1. Please ‘follow', ‘like' or ‘subscribe' where you listen so you stay up-to-date on all our conversations and help others find them, too. On Apple Podcast, please consider rating and leaving a review. 2. share widely 3. consider joining the new Patreon community! For as little as $1/ month, patrons get access to community gatherings and get to play a more interactive role in the growth of the podcast. https://patreon.com/wildsacredjourney --- Send in a voice message: https://podcasters.spotify.com/pod/show/kate-powell-wsjp/message Support this podcast: https://podcasters.spotify.com/pod/show/kate-powell-wsjp/support
As a prequel to my upcoming tour of British Columbia I speak with Tad Hargrave, best known for his Marketing for Hippies movement, but also eloquent in culture making and something of a storyteller, improv actor and street magician. You want this guy at your party!In our conversation we touch upon his own path to discover of the richness of his Celtic heritage, learning from cultural heavyweights such as Stephen Jenkinson, discuss indigenous knowledge, heritage crafts, and trans Atlantic idea sharing. We reference at least one road trip and a selection of Scottish storytelling elders, and finish with a story about the gold in one's own home.There's also a traveller anecdote in there that makes me laugh out loud!We discuss my upcoming storytelling tour of British Columbia and Washington state and why he felt to instigate the trip.Find out about the BC tour here:storyconnection.org/bctour/Read about Tad's culture making here:https://substack.com/profile/39800440-tad-hargraveSort your business out whilst maintaining your hippie credentials here:https://marketingforhippies.com/My live dates and online events:https://linktr.ee/dougiemackayMy newsletter (where all the good stuff goes first):https://sendfox.com/dougiemackaystoryThanks for listening!
We are about 5 weeks into our Comedy Ad Campaign on YouTube to promote the Majik Kids App. Here is an update about lessons learned and how things are going! Watch the video version for all the visuals over on Majik Media's YouTube channel. Get the coaching you need -- join the Majik Mind at https://majikmedia.com/majik-mind Craft & Tour your Signature Workshop with Bradley Morris & Tad Hargrave this September at https://majikmedia.com/signature-workshop
In this thought-provoking coaching sermon from our Majik Mind, we delve deep into the culture of fear that has gripped society and explore the liberating power of confronting our deepest anxieties. Through the inspiring story of Katie, who transcended her fears to connect with her community in an unexpected way, we uncover what holds us back and how facing these discomforts can lead to growth, confidence, and unexpected joy. Get all the coaching, templates and support you need to grow your beautiful business -- Join the Majik Mind Today at https://MajikMedia.com/Majik-Mind Craft + Tour your Signature Workshop with Bradley Morris & Tad Hargrave at https://majikmedia.com/signature-workshop Book a free 15-minute laser focused coaching session with me at https://calendly.com/majikmedia/15-minutes-free Hire me for 1:1 coaching or a coaching retreat at https://majikmedia.com/coaching
Three fresh ideas that have captured my attention this week that I think you'll also find helpful. ------- Sign up for my daily emails : allegrastein.com/daily Jonathan Stark's Doing Daily podcast: https://doingdaily.transistor.fm/ Michelle Warner: https://www.themichellewarner.com/ Tad Hargrave's confidence vs composure video: https://www.youtube.com/watch?v=12D_04-d9X0 Looking for 1:1 support? Learn more and set up a time to chat here .Connect with Allegra on LinkedIn or send a direct note here.Podcast Cover Art: Catherine FergusonSound Mixing support: Cameron SteinTheme Song - I Am a Tiger by Buttercup
Embark on a transformative journey as we explore the power of long-term visioning and the beauty of each step on your path to success. Discover how to shift your focus from the pressure of the immediate to the grandeur of your life's mountain climb. Get all the coaching, templates and support you need to grow your beautiful business -- Join the Majik Mind Today at https://MajikMedia.com/Majik-Mind Book a free 15-minute laser focused coaching session with me at https://calendly.com/majikmedia/15-minutes-free Hire me for 1:1 coaching or a coaching retreat at https://majikmedia.com/coaching Register for an upcoming Majik Workshop at https://majikmedia.com/workshops Partner with Majik Media or receive 1:1 coaching to drive your work forward in the most magical way possible at https://majikmedia.com/partnership Craft + Tour your Signature Workshop with Bradley Morris & Tad Hargrave at https://majikmedia.com/signature-workshop
I was working with a group who were all in the middle of launching their Flagship Program, and a couple of them were feeling discouraged that no sales had come in yet. What we came to realize is that they had not energetically gotten off the fence and committed to running the program no matter what. If you are on the fence about something, this this coaching clip from last week's Majik Mind coaching session is for you. Get all the coaching, templates and support you need to grow your beautiful business -- Join the Majik Mind Today at https://MajikMedia.com/Majik-Mind Book a free 15-minute laser focused coaching session with me at https://calendly.com/majikmedia/15-minutes-free Hire me for 1:1 coaching or a coaching retreat at https://majikmedia.com/coaching Register for an upcoming Majik Workshop at https://majikmedia.com/workshops Partner with Majik Media or receive 1:1 coaching to drive your work forward in the most magical way possible at https://majikmedia.com/partnership Craft + Tour your Signature Workshop with Bradley Morris & Tad Hargrave at https://majikmedia.com/signature-workshop
“The reason marketing feels so bad so often is because instead of going for the truth of is this a fit? We're taught to go for the close, go for the sale.” ~ Tad Hargrav In this episode of The Widest Net Podcast, Pam is joined by Tad Hargrave, a pioneering conscious business marketing coach, renowned for his unorthodox and ethical approach to marketing. With a background that includes navigating both manipulative and authentic marketing methods, Tad embarked on a journey of unlearning and redefining marketing practices. His commitment to sustainability and ethical business has led him to become a leading voice in the industry. Through his engaging workshops and 16 books and workbooks on marketing, Tad has empowered entrepreneurs to embrace marketing strategies that not only work but also align with their values. With a focus on the belief that marketing can feel good for all involved, Tad's influence has extended across Canada, the United States, Europe, and online platforms, shaping a community of conscious entrepreneurs and green businesses dedicated to ethical and impactful marketing practices. Here's what you can expect from this episode: Learn how to build trust and loyalty with your audience while staying true to your values Discover how to grow your business in a way that supports the environment and the community Explore the power of bringing people together and creating meaningful connections through engaging workshops and events Uncover impactful methods to promote your business authentically and ethically Streamline your services to ensure the best experience for your clients and customers Remember we all need each other - life and work is better together. Resources mentioned in this episode: Marketing for Hippies - Starter Kit Marketing for Hippies - Website Tad Hargrave - LinkedIn Tad Hargrave/Marketing for Hippies - Instagram Marketing for Hippies - Facebook The Widest Net Book by Pamela Slim Connect with The Widest Net Podcast If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Pam directly on LinkedIn
ChatGPT Dive into the depths of point of view marketing with Bradley T. Morris and Tad Hargrave, the visionary behind Marketing for Hippies, in this enlightening conversation. Unpack the essence of why and how you do what you do, and discover the transformative power of aligning your business with your unique perspective. From diagnosing your audience's challenges to prescribing your distinct solutions, this dialogue is a treasure trove of insights for anyone looking to connect authentically and foster meaningful transformations through their work. Tune in to redefine your marketing approach and unleash the endless potential of your content. Leverage your Life's Work by joining the Majik Mind at majikmedia.com/majik-mind Book a free 15-minute coaching session -- first come, first serve at calendly.com/majikmedia/15-minutes-free Sign up for my upcoming workshops at majikmedia.com/workshops Partner with Majik Media or get 1:1 coaching at majikmedia.com/partnership
It's been a while since I've had a guest around the fire for a host of reasons but today, for this new moon, I'm joined by Tad Hargrave of Marketing for Hippies (among other culture-making endeavors). I got to meet Tad back in October in Edinburgh where we were both in town for the Scottish International Storytelling Festival and enjoyed our post-story session conversations around mutual interests of culture, myths, ancestral wisdom, and being human and humane. I'm delighted to be able to invite you into conversation with him, too. Tad currently lives in Duncan, BC, though he hails from Edmonton, AB (traditionally known, in the local indigenous language of the Cree, as Amiskwaciy (Beaver Hill) and later Amiskwaciwaskihegan (Beaver Hill House) and his ancestors come primarily from Scotland with some from the Ukraine as well. His bio page on his website has several different versions and is a testament to what I would name as the meeting point of wandering, wondering curiosity and depth of connection. At the core, it seems Tad has always been interested in stories, craft, music, leadership, building community around positive change, and creating events for people to come together to make good things happen. He's also an accomplished sleight of hand magician and speaks Scottish Gaelic with conversational fluency! So what will you hear in this conversation? Join us for our musings around: moving beyond the individual to a reverent acknowledgement of the line we came from; ancestral wisdom, preserved with us in mind, and encoded in stories and other folklore; why stories had to be changed to survive and how we can flesh the bones back out again to find the deeper meaning; the difference between stories and spells; the cultural wealth still present in Europe in spite of rupture and colonization; what it might mean to be more human, especially as our ancestors might have conceived of it; what the function of culture is and how it's created; the difference between how empire views evolution and how nature seems to view it; how ethical marketing ties in with it all… and more. There's a lot packed into this conversation - with some wisdom, curiosity, grief, and gratitude. And, to paraphrase the Martín Prechtel quote Tad shares towards the end of the conversation, an attempt to be beautiful on the way to some answers. What does being more human mean to you? We'd love to hear. You're welcome here with us around the fire. May we fall in love with the world around us and let ourselves be moved by that love into beautiful action. You can find Tad: Website – https://marketingforhippies.com/ Substack - https://tadhargrave.substack.com/ And if you've come for Tad, I hope you'll stick around for more conversations to access, repair, inspire, and evolve our humanity and serve the wild, tender aliveness of our personal and collective hearts. To further support the podcast and conversations that awaken, inspire, repair, and evolve something deep within us and serve as good medicine for our wild, tender personal and collective hearts: 1. Please ‘follow', ‘like' or ‘subscribe' where you listen so you stay up-to-date on all our conversations and help others find them, too. On Apple Podcast, please consider rating and leaving a review. 2. share widely 3. consider joining the new Patreon community! For as little as $1/ month, patrons get access to community gatherings and get to play a more interactive role in the growth of the podcast. https://patreon.com/wildsacredjourney --- Send in a voice message: https://podcasters.spotify.com/pod/show/kate-powell-wsjp/message Support this podcast: https://podcasters.spotify.com/pod/show/kate-powell-wsjp/support
This conversation is going to knock your socks off and show the do's and don'ts for building your thriving online community and profitable membership in 2024!
This week on the podcast I am joined by Tad Hargrave. Tad is a hippy who developed a knack for marketing (and then learned to be a hippy again). Over the last 10+ years, Tad has become one of the first, full-time ‘conscious business' marketing coaches (for hippies) and created a business where he could share that marketing can feel good. You don't have to choose between marketing that works but feels awful, or marketing that feels good, but doesn't work! In this episode of the podcast, Tad shares his philosophies around marketing and how we can develop marketing strategies and pricing in our business that truly feel good. We also talk about point of view marketing genius, how to achieve this in our business, some of the biggest business lessons that Tad has learned throughout his career, and more. Enjoy! This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom. My new yoga book is out now: www.mbomyoga.com/book In this episode: Tad's history with yoga Tad's background in marketing and why he got into Marketing for Hippies specifically How we make ourselves accessible as yoga business owners How marketing can feel good and how you implement that into your business Point of view marketing and how it works Guest links: Marking for Hippies: https://marketingforhippies.com/
When it comes to business models, there's a lot to grasp. Luckily, we have marketing coach Tad Hargave today to give us his sage perspective. Among his wealth of wisdom, you'll discover that the best business model is a reflection of who you are.
Last week I taught a 90-minute workshop for my buddy, Tad Hargrave's audience at Marketing For Hippies - on what goes into a Signature Workshop. In this session everyone walked away with the framework to begin crafting their own workshop, which will help them and YOU do THREE very important things: 1. Get in front of a lot of new audiences for the first time. 2. Facilitate these new audiences' first transformational experiences. 3. Increase your income by calling those participants to adventure with you. This 23 minute Video/Podcast lays everything out clear and simple for you. **Prioritize watching or listening to it while driving or doing dishes this week!** And if you don't have time for that, let me lay it out here, short and sweet. Your Signature Workshop Includes: - Your Story - Your Philosophy - Their First Breakthrough, Transformational Experience with you - The Call to Adventure: To continue on the journey with you You are like the mountain guide. Your Signature Workshop is the bottom of the mountain (aka: Basecamp). Where you lead clients -- the end result -- is the top of the mountain. The Signature Workshop is the first step on that journey. As a guide, your job is to lead them up the mountain in the best, most straight forward way possible by drawing upon your wisdom, gifts and life experience! If you're tired of the social media grind or the fruitless podcast tours... you need a Signature Workshop! Craft your Signature Workshop at https://majikmedia.com/signature-workshop Join the Majik Mind Today: https://MajikMedia.com/majik-mind Create your Comedy Commercial at https://MajikMedia.com/comedy Design & Launch your Flagship Training at https://MajikMedia.com/flagship-training Craft your Signature Workshop at https://majikmedia.com/signature-work... Join the Majik Mind Today: https://MajikMedia.com/majik-mind Create your Comedy Commercial at https://MajikMedia.com/comedy Design & Launch your Flagship Training at https://MajikMedia.com/flagship-training
Learn the simplest, most creative and enjoyable way to grow your audience and revenue through the Art of Crafting (and touring) your very own Signature Workshop! This is the recording from a coaching session I facilitated for my buddy & colleague, Tad Hargrave where I help him craft his exciting, new "Marketing for Hippies Masterclass" (aka Signature Workshop) which he'll then be able to tour from virtual stage to virtual stage... If this inspires you and you want to develop your own Signature Workshop to take on tour, then
Have you ever walked into a supermarket and wondered about the stories behind the food there on the shelf? Those corn chips… on which land did they grow, who tended them, and what is the inter-generational relationship between the corn seeds and the people who tended them over generations? How might we begin to bring story back into our food, our clothes, our fuel, and all the anonymous beings we depend on? Today my guest is Tad Hargrave. He's known for his business marketing for hippies, but today he's coming as a student of myth, particularly Scottish songs and stories, as well as Scottish Gaelic. Tamara Strijack and Rebecca Wall also chime in with some questions and thoughts. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit storypaths.substack.com/subscribe
049 There are few personal growth paths harder than starting a business. Social entrepreneurs who care deeply about the relationships they have with their clients can find that the line between selling and serving sometimes gets blurry. Those new to business often under value their work and avoid marketing like the plague, limiting their income potential and impact in the world .In this episode I speak with Tad Hargrave, business mentor for the Marketing for Hippies membership community about practical ways to communicate your value and get noticed in a noisy global marketplace without selling your soul. We also discuss some of the myths and hidden motives behind popular relationship marketing tactics and a simple 3 step formula for marketing that centers on authenticity and finding alignment with the people you most want to serve.Follow Awake In Relationship on Substack, Instagram and LinkedinIf you have been loving what you are hearing on AIR please rate, review and subscribe to get the latest content fresh to your device. Sign up for our newsletter at awakeinrelationship.com to learn about upcoming programs and events.Do you have suggestions for guests or feedback on the show? Send us an email at awakeinrelationshippodcast@gmail.com or better yet, fill out a brief audience survey
Tad Hargrave is a hippy who developed a knack for marketing (and then learned to be a hippy again). He spent his late teens being schooled in a mixed bag of approaches to sales and marketing – some manipulative and some not. When that career ended, he spent a decade unlearning and unpacking what he'd been through. How had he been swept up in it? Why didn't those approaches work as well as advertised? Were there ways of marketing that both worked better and felt better to all involved? It took him time but he began to find a better way to market. By 2006, he had become one of the first, full-time ‘conscious business' marketing coaches (for hippies) and created a business where he could share the understanding he had come to: Marketing could feel good. You didn't have to choose between marketing that worked (but felt awful) or marketing that felt good (but got you no clients). Since 2001, he has been touring his marketing workshops around Canada, the United States, Europe, and online, bringing refreshing and unorthodox ideas to conscious entrepreneurs and green businesses that help them grow their organizations and businesses (without selling their souls). Instead of charging outrageous amounts, he started doing most of his events on a pay what you can basis. He is the author of sixteen books and workbooks on marketing. Learn more: https://marketingforhippies.com/
This is a conversation with Tad Hargrave about … ✨ Why it's okay to feel uncomfortable about marketing ✨Tads career path ✨Lacking confidence or competence? ✨The best type of marketing ✨3 stages of business
Cate Stillman reaches out to Tad Hargrave Marketing for Hippies in launching CLUB THRIVE. Tad coaches Cate on marketing that spreads to the people who need to hear your message most. What you'll get out of tuning in: If you're a wellness professional, this episode is for you. Tad will be discussing various marketing strategies that can help you build a successful practice. He'll be talking about the importance of timing, awareness, and the fit when it comes to marketing. He'll also share his thoughts on why clubs work, the three rules of marketing, and how to create remarkable content that people will want to share. Highlights: The importance of timing and awareness when it comes to showing up in your prospects' lives. The fit: what your clients need to do if they want to work with you. How to send a signal based on filters. Why clubs work and how they can benefit your business. The one way to kill your business: trying to be everything to everyone. The three rules of marketing: getting people's attention, filtering, and lowering the risk of people taking the first step. The basics of Hub Marketing and how to make something remarkable. The importance of making your offering easy to remember and worth spreading the word. Content marketing tips and how to create something so useful that people will want to share it. Why wrong clients can create drama and why filtering is important. How to use a proviso as a filter. Quotes: "The perfect moment to show up in your prospects' lives is when they are ready for what you offer." "If you are going to work with us, you are going to need to do x, y, z." "Filters are a way to send a signal to your prospects about what they need to do to work with you." "Clubs work because they create a sense of community and belonging." "The one way to kill your business is to try to be everything to everyone." "The three rules of marketing are getting people's attention, filtering, and lowering the risk of people taking the first step." "Hub Marketing is about creating something remarkable that people will want to share." "Content marketing is about creating something so useful that people will want to share it." "Wrong clients can create drama and take up too much of your time and energy." "Using a proviso as a filter can help you attract the right clients and repel the wrong ones." Thank you for tuning in to this episode of our podcast. We hope you found it informative and helpful. Be sure to check out our other episodes and stay tuned for more exciting guests and topics.
Podcast Intro: In today's episode: how wellness professionals can leverage hub marketing to find their ideal clients. Cate's guest today is Tad Hargrave, an expert in hub marketing and founder of the Hub Marketing Roadmap. What you'll get out of tuning in: In this episode, Tad Hargrave coaches Cate and the wellness pros at Wellness Pro Academy on hub marketing, including the stages of becoming a hub, finding your ideal client's hubs, and building relationships with complementary businesses. Tad shares with his clients in various wellness modalities, use of hubs, networking tips, and how to use affiliate marketing and endorsements to grow your business. Highlights: How does social media reinforce insecurities for wellness pros? Why we want wellness pros to focus on being wellness pros, not digital marketers How to make it easy for your ideal clients to find you Are your ideal clients already looking for you? Which hubs are where your ideal client spends time and attention How to build relationships with complementary businesses Examples of hubs for wellness professionals from bodyworkers to yoga teachers to holistic wellness practitioners What is the role of free presentations in hub marketing? How to Niche yourself to get on podcasts as a guest Examples of wellness pros working in weight loss, energy medicine, and Chinese medicine How to network to reach hubs How to use hubs for endorsements and affiliate marketing When to pay hubs directly for ads on podcasts or Facebook pages Quotes: "We want wellness pros to be wellness pros, not become digital marketers." "Our ideal clients, by definition, are already looking for us." "Where your ideal client spends time and attention is a hub." "Self-promotion is kryptonite for most of us." "When you reach out, don't assume it'll be a fit."
In this episode, Tad Hargrave (https://MarketingForHippies.com) talks about: 1. How to find & own your unique point of view in business. 2. The power of niching 3. What is REALLY working for him and all his clients when it comes to marketing. You'll love Tad's good vibes and wisdom when you check out this episode. LINKS TO CHECK OUT: POINT OF VIEW PROGRAM https://marketingforhippies.com/pov-program/ MARKETING FOR HIPPIES - MEMBERSHIP https://marketingforhippies.com/membership/ MARKETING FOR HIPPIES - STARTER KIT https://marketingforhippies.com/starter-kit POINT OF VIEW MARKETING - FOUNDATIONS WEBINAR https://www.youtube.com/watch?v=sytRSVgZyDI POINT OF VIEW MARKETING - THREE CASES https://www.youtube.com/watch?v=IIH8kOrVTK4 CREATORS CLUB https://majikmedia.com/creators-club
Talking with Tad Hargrave about "point of view" (what I call "frameworks") and the 3 cases you need to make in your marketing.In celebration of his upcoming course:https://georgekao--marketingforhippies.thrivecart.com/pov-marketing-lab/Follow Tad's content:https://www.youtube.com/@marketingforhippieshttps://www.instagram.com/marketingforhippies/ To comment on this video:https://youtu.be/g5hPU0rbRcA
This week's show is with Tad Hargrave. Tad is a hippy who developed a knack for marketing (and then learned how to be a hippy again). Despite years in the non-profit and activist world, he finally had to admit he was a marketing nerd and, in the end, he became a marketing coach for hippies. Maybe it was because he couldn't stand seeing his hippy friends struggle to promote their amazing, green and holistic projects. Maybe it was because he couldn't keep a 9-5 job to save his life. Whatever the reason, for almost a decade, he has been touring his marketing workshops around Canada, bringing refreshing and unorthodox ideas to conscious entrepreneurs and green businesses that help them grow their organizations and businesses (without selling their souls). He has also offered most of his workshops on a modified pay what you can basis (a small deposit to attend and then people choose the amount they want to pay at the very end). This all feels like a minor miracle as Tad spent his early marketing days learning and applying some very inauthentic, high pressure, extremely gross and pushy marketing approaches. This has made him suuuuper allergic to these kinds of approaches because he discovered they made him feel slimy (even in personal friendships), he didn't sleep well and he's very sorry to all those people he spoke with back in the day. After a decade of unlearning and unpacking that whole scene – he now feels ready and able to help other people find ways to market that feel wonderful. In this show, we spoke about your niche, aka your role in the community, illuminated through the lens of your Gifts, your Nature and your Wound. We explored what is meant by all three and how they inform both your work and your marketing. I'd love to know what YOU think about this week's show. Let's carry on the conversation… please leave a comment below. What you'll learn from this episode: Your Gifts inform the shape of your work and also your marketing, what are you naturally good at and love to do? You Nature informs the tone or vibe of your work - this could be described as your personality. Often others can reflect this to us more easily than we can determine this ourselves. It's also so helpful to notice what Tad said about the way we will also benefit from honouring our human nature. Your Wounds inform the direction of your work - ie what you're taking from and to. I loved the ways Tad made the distinction of your wound vs your scar. Heal your wounds and share the stories of your scars. Resources and stuff that we spoke about: https://marketingforhippies.com/ Thank you for listening! There's fresh episode each week, if you subscribe then you'll get each new episode delivered to your phone every Tuesday (that way you'll never miss an episode): Subscribe on Apple Subscribe on Android Thank you! Lian & Jonathan
Making It introduces Blowing Up, a new podcast in the Mirasee FM podcast network. In this bonus episode, hosts Linda Claire Puig and Ari Iny talk with Tad Hargrave about his unique pricing strategy that allows him to be of service in a stress-free way.
A few weeks ago, I rearranged my office space to accommodate more musical recording. I'm in a pretty small room, so anything I can do to utilize space more efficiently is a tremendous help. I also have a difficult time sorting and giving things away or selling them. I have a 2000 Ford van sitting in the driveway that hasn't run in over a year and it's been waiting for me to just decide where it goes and make arrangements to take it there. Yesterday, I donated it to a locela charity through Vehicles for Charity. I don't think my donation will amount to much, but I don't have to pay to have it towed away, and one of my favorite organizations might get a few hundred bucks out of the deal. I can also write off the contribution. Just that one bit of movement has gotten me more energized to let go of stuff. Music and recording equipment I no longer use or need? Gone! My dad's remaining book collection that I have no interest in reading? Gone! Every piece of paper I've collected in the past eleven years? Gone? The purge isn't limited to the actual world. My digital world is getting the treatment, too. I started by leaving the Facebook Groups I'm no longer interested in. And then added unsubscribing from email lists that I haven't opened messages from in over a year. I'm already feeling a big shift from those last two. The number of times my phone buzzes with email notifications has been cut drastically. My focus has improved, and I'm getting more done. Tad Hargrave at Marketing for Hippies and Tosha Silver, who wrote It's Not Your Money are both advocates for starting any process of creating or attracting new opportunities with a thorough house cleaning. I can now understand the wisdom of this. #organizing #decluttering #cleaningmotivation --- Send in a voice message: https://anchor.fm/franklin-taggart9/message
Tad Hargrave grew up with an alternative education and a broad perspective. His early years and a passion for leadership and personal growth led him to develop a successful business and unique style of marketing that aligns with his values.
The most basic thing in business is to have a good offer (product, service, event) that is aligned with the wants of one's audience. This video makes it very clear how to improve the value of that offer. Tad gives us 13 ways to consider. The ideas are borrowed in part from "Leadsology: The Science of Being in Demand" a book by Tom Poland. This is probably going to be required viewing for my clients so we can work on improving their offers! Check out Tad Hargrave's content and offers here: https://marketingforhippies.com (https://marketingforhippies.com) Tad's youtube channel: https://www.youtube.com/tadhargrave (https://www.youtube.com/tadhargrave) Tad's social media: https://www.instagram.com/marketingforhippies/ (https://www.instagram.com/marketingforhippies/) https://www.facebook.com/hippymarketer (https://www.facebook.com/hippymarketer) ** Watch video or add comment here: https://youtu.be/ZzH4A3Ja-5Q (https://youtu.be/ZzH4A3Ja-5Q)
This week's show is with Tad Hargrave. Tad is a hippy who developed a knack for marketing (and then learned how to be a hippy again). Despite years in the non-profit and activist world, he finally had to admit he was a marketing nerd and, in the end, he became a marketing coach for hippies. Maybe it was because he couldn't stand seeing his hippy friends struggle to promote their amazing, green and holistic projects. Maybe it was because he couldn't keep a 9-5 job to save his life. Whatever the reason, for almost a decade, he has been touring his marketing workshops around Canada, bringing refreshing and unorthodox ideas to conscious entrepreneurs and green businesses that help them grow their organizations and businesses (without selling their souls). He has also offered most of his workshops on a modified pay what you can basis (a small deposit to attend and then people choose the amount they want to pay at the very end). This all feels like a minor miracle as Tad spent his early marketing days learning and applying some very inauthentic, high pressure, extremely gross and pushy marketing approaches. This has made him suuuuper allergic to these kinds of approaches because he discovered they made him feel slimy (even in personal friendships), he didn't sleep well and he's very sorry to all those people he spoke with back in the day. After a decade of unlearning and unpacking that whole scene – he now feels ready and able to help other people find ways to market that feel wonderful. In this show, we spoke about community - true community and online communities, and the stark contrast between them, how we can go about creating them consciously, and then how this might link to us creating community with our business, and in the particular form of memberships. This turned out to be a deep and luscious conversation - and actually a really important one for our time. I'd love to know what YOU think about this week's show. Let's carry on the conversation… please leave a comment below. What you'll learn from this episode: We have a surplus of humans around us, and yet, we're lonelier than ever... true community needs to include the local land, other beings and Spirit Online community can't replace true community, but what if we can create it consciously as a path back to creating true community? Whether you're a business owner or not, notice where you're putting your time and why, and whether there's a way of spending that time that's more aligned, especially when it comes to you living a whole life held in true community Resources and stuff that we spoke about: https://marketingforhippies.com/ Thank you for listening! There's fresh episode each week, if you subscribe then you'll get each new episode delivered to your phone every Tuesday (that way you'll never miss an episode): Subscribe on Apple Podcasts/iTunes Subscribe on Android Thank you! Lian & Jonathan
Since my video two days ago, I've had some other thoughts about what I'd do if I were starting over in business right now. Like I said in the last video, I'm not sure what exactly I'd do differently since the business landscape is so different now than it was then, especially online business. But I realized there are a few things I would do differently based on my experience. In this Coffee Break, I share what they are and why I would approach my business with these changes. I also tell you a couple of the coaches I would hire to help me get started. I've already taken a class with Tad Hargrave at Marketing for Hippies and I think I would look to him as one of my first choices for coaching and mentoring. I admire the way his own business has evolved and we're enough alike that I think he would understand me and push me where I need to be pushed. My second choice for mentoring would be Danielle Gardner. I have not had a conversation with her yet, but I like the way she has changed her business strategy in the past few years to honor her own personality, strengths, and preferences. One of the things I love about coaching is that everyone here is on their own unique adventure. No two people have the same experiences and no two have the same circumstances. It keeps me learning and exploring to find the exact right things for them to put in place as they start new career paths, businesses, and projects. If you would like to see what my coaching can do for you, let's find a time to talk. https://franklintaggart.com #startingoverinbusiness #pivotschmivot #ilovecoaching
This week's show is with Tad Hargrave. Tad is a hippy who developed a knack for marketing (and then learned how to be a hippy again). Despite years in the non-profit and activist world, he finally had to admit he was a marketing nerd and, in the end, he became a marketing coach for hippies. Maybe it was because he couldn't stand seeing his hippy friends struggle to promote their amazing, green and holistic projects. Maybe it was because he couldn't keep a 9-5 job to save his life. Whatever the reason, for almost a decade, he has been touring his marketing workshops around Canada, bringing refreshing and unorthodox ideas to conscious entrepreneurs and green businesses that help them grow their organizations and businesses (without selling their souls). He has also offered most of his workshops on a modified pay what you can basis (a small deposit to attend and then people choose the amount they want to pay at the very end). This all feels like a minor miracle as Tad spent his early marketing days learning and applying some very inauthentic, high pressure, extremely gross and pushy marketing approaches. This has made him suuuuper allergic to these kinds of approaches because he discovered they made him feel slimy (even in personal friendships), he didn't sleep well and he's very sorry to all those people he spoke with back in the day. After a decade of unlearning and unpacking that whole scene – he now feels ready and able to help other people find ways to market that feel wonderful. In this show, we spoke about marketing in difficult times like these when you might be worrying you'll come across as tone deaf. What a niche really is and how instead of being an unwelcome limitation, it can be the most fulfilling, soul-aligned thing possible. If you're in any kind of business, I believe you'll find this episode an incredibly good use of your time. I'd love to know what YOU think about this week's show. Let's carry on the conversation… please leave a comment below. What you'll learn from this episode: If you believe you can eat and have shelter even when others don't, then marketing your business, in a way that takes the current territory into account, is a life-serving action Creating a niche is unnatural, in the village, elders would have seen your gifts and would have guided you into what you're here for. In this modern world, we need to find ways to get that guidance without the elders. What, where, when, how, who? answer those questions and you have your niche Resources and stuff that we spoke about: https://marketingforhippies.com/ Thank you for listening! There's fresh episode each week, if you subscribe then you'll get each new episode delivered to your phone every Tuesday (that way you'll never miss an episode): Subscribe on Apple Podcasts/iTunes Subscribe on Android Thank you! Lian & Jonathan
I only found out about Danielle Gardner in the past few weeks from a friend who heard her interviewed in Tad Hargrave's Marketing for Hippies group. I found her YouTube channel and watched several of her videos, particularly the ones on Human Design and the implications for Generator and Manifesting Generator types as they approach business. She also talked about her new book, Quiet Marketing: A Calm, Minimal Approach to Business and Online Visibility for Highly Sensitive Solopreneurs (Amazon Associate link: https://amzn.to/3oMCxES ) This is a short book that you can read in an hour, but I'm going to suggest reading it again and breaking it up into daily exercises and reflections by chapter. This book reaffirms many of my beliefs and experiences about business being as unique as your fingerprint. She describes her own process of challenging the validity of each area of her business with regard to her personality, gifts, and desires. I found her story inspiring and would have loved to have heard more. There are ways for quiet and sensitive people to successfully market their products and services. This book will help you start discovering your own ways, just like she has. I also invite you to join the Discover Your Unique Marketing Modality workshop - February 25th and March 4th. Each two-hour session will help you identify your unique combination of strengths, skills, preferences, and opportunities, then develop a marketing strategy centered on them helping you make your marketing less overwhelming and more effective. Details and enrollment are here: https://franklin-taggart-coaching.teachable.com/p/discover-your-unique-marketing-modality-zoom-workshop #quietmarketing #businessbook #humandesign
Get in the groove with course creator Tad Hargrave's unconventional marketing strategies and course structures. From pay-what-you-can workshops to clean-your-room homework, Tad's non-traditional approach proves you don't have to sell your soul for success.
Majik Media built Tad Hargrave's "Marketing for Hippies" membership a year ago and we wanted to do a recap conversation about what happened, what went well, what lessons were learned and what advice Tad & Bradley have for YOU about building your own membership site.
"Don't market yourself, market your message" What if instead of marketing yourself you instead imagined you were giving a TED talk? How much easier would that be vs trying to say how awesome you are and blow your own trumpet? Well, that's what Point of View Marketing is in a nutshell. When you have a clear point of view, it makes finding and connecting with your ideal clients so much easier because they are aligned with what you believe in. Your clients will get better results and they will become loyal to you. When your clients get great results they become your best form of marketing as they will tell everyone! This is effective and sustainable marketing. Episode Highlights 3:24 - Tad's background 5:13 - This idea that you're not supposed to be good at marketing 13:59 - Affiliate marketing's relationship with word of mouth 19:26 - What is Point Of View marketing? 41:14 - How point of view marketing compares to other marketing strategies 43:15 - Why are so many people missing Point Of View marketing? Connect with Tad Website Twitter Instagram Youtube
This special holiday season episode is part of the bonus content of my Patreon Reverse Side of the Tapestry tier. In it I talk about the challenges I face doing business as an introverted HSP. You'll also hear my thoughts on the forced and often aggressive positivity you see in the public sphere of the creator economy, why I not only accept but embrace the darker/heavier emotions of the human experience, and my gratitude that I've finally committed to a life of creative fulfillment. Thank you to all my listeners for supporting my podcast and a special thank you to my Patreon supporters! I'll be back next week with regular programming.In this episode I mention Tad Hargrave, who runs Marketing For Hippies.TranscriptWould You Like to Support My Work?Sign up for my newsletter!Buy me a coffee! You can give me a one-time donation using this link. Become a Patron of Stepping Off Now!
We're joined by https://www.linkedin.com/in/tad-hargrave-88a313/ (Tad Hargrave), founder of https://marketingforhippies.com (Marketing for Hippies), who shares his thoughts on how to market well so that sales becomes effortless. We talk about purpose, problems, premise and promise. Our obsession with selling tactics is actually compensation for our poor marketing. When we're having to work hard to “convince” people of the value of our work then we're probably talking to the wrong people. As a creative or purpose-driven entrepreneur you're repulsed by the idea of manipulating people or having to convince them to buy from you. And so you're put off the idea of “selling”. Unfortunately selling has for a long time been associated with winning and losing; a dominance game of who has the strongest influence. But where is the consent? If you're doing hard sales it feels like trying to get the other person to agree with the choice you've already made for them. It's a mission to hear your words come out of their mouths. Is that the kind of selling you want to do? If you're like us this feels awful and unethical. But you don't have to do it that way. You can actually do sales better if you go for truth rather than persuasion. You need to tell your truth and the truth of your work in a way that it connects with the right people. And that's all about marketing and storytelling. When done well you can stop “selling”. All you do is just connect your truth with the truth of your customers. When they're ready they'll work with you.
Heart of Business founder Mark Silver shares his "pay from the heart" pricing approach, a step beyond "pay what you want" or sliding scale. In working with thousands of heart-centered business owners, he finds that the latter are often done from a place of unconscious money issues, and can lack acknowledgment of the business owner's needs. This method isn't for everyone, but it might be worth experimenting with! Mark also shares the four stages of business development for micro-businesses: Creation, Concentration, Momentum, Independence, and the challenges of moving between the last two. More About Mark: Mark Silver, M. Div, is a fourth-generation entrepreneur who has run a distribution business, turned around a struggling non-profit magazine, and worked as a paramedic in the San Francisco Bay Area. With the introduction of Sufi-based healing work from the Jaffe Institute (now the University of Spiritual Healing & Sufism), the path forward became clear and Heart of Business was born in 2001. Since founding his company, Mark has been a pioneer in integrating spirituality and business, in a way that is effective and nourishing. As one of his Sufi mentors taught him, "If you are in your practices, you can trust your whims." ❤️ Enjoying the show? The best way to thank us is by leaving a rating or review. Free Time is listener supported—consider donating to become a podcast BFF Insider and you'll get access to a monthly Q&A call with Jenny and private feed.
Listen to the master at work as he coaches some of my own clients into greater clarity with their niche! Watch video or add comment here: https://www.youtube.com/watch?v=oduLmxRIkFQ&list=PLKgVtpwuUQ1s8aZ4dPOqpq6Z2ItmhLybJ (Tad Hargrave Niche Coaching)
DDO has a conversation with the roaming bard, Tad Hargrave.We went in DEEP on the power of story, Gaelic, grief, love, living into our names and the labouring rebirth of culture. “When you have no kinship, all you get is identity.”We could have talked all day. About Tad Hargrave: Since 2000, Tad found himself drawn toconversations about what became of his animist Scottish ancestors thatthey become ‘white' and ‘modern'. Between Sept 2004 – Feb 2006, Taddedicated himself to learning his ancestral language, Scottish Gaelic,in both Nova Scotia and Scotland. He can speak Gaelic withconversational fluency. He also runs a blog called Healing fromWhiteness as well having run, for a while, as a Facebook group of thesame name. He is a co-founder of the Nova Scotia Gael's Jam andco-starred in Canada's second Gaelic language film The Fiddler's Reel.Tad was born and raised in Edmonton, Alberta (traditionally known, inthe local indigenous language of the Cree, as Amiskwaciy (Beaver Hill)and later Amiskwaciwaskihegan (Beaver Hill House) and his ancestorscome primarily from Scotland with some from Ukraine as well. He isdrawn to conversations around politics, history, ancestry, healing andhow it all came to be. Hosted on Acast. See acast.com/privacy for more information.
“I'll never be a good copywriter,” said the client. “How do I build my ideal audience and generate new clients if I can't persuade them with good marketing copy?” “Don't try to persuade,” I said. “Simply talk about the transformation that people experience as they try your services.” That is good marketing copy. Here are 7 ideas for you to describe the transformational power of your work. Use these ideas in your content, your website copy, and in conversations with your prospective clients. ** Watch the video here: https://www.facebook.com/georgekaocommunity/posts/230047291569129 (https://www.facebook.com/georgekaocommunity/posts/230047291569129) ** 1. VisionAs you get to know your ideal clients better, notice how they talk about the changes they wish to make. What goals are they yearning to achieve? What is the transformation they would love your help with? What kind of life do they want? Basically, why do they really want your services? It will take some experimentation to figure out how to describe the benefits in a way that really interest them. Don't delay… just start trying. Publish it on social media and get feedback. Importantly, don't promise the vision (definitely don't guarantee it!), but say that it's the aim or focus of your work. After you get a bit o feedback, go ahead and publish it on your website. You will keep improving on it over time, as you interact with more clients and learn about their vision. But you've got to start somewhere. Eventually, your description of the Vision will be so interesting and aligned to your ideal clients, that this may be all they clients need to see, to say Yes to your work. 2. ResultsWhereas the Vision is a description of what your potential clients want in the future, the Results are specific descriptions of what your previous clients did actually experience. If you don't have any clients yet, I recommend that you simply start doing your work with whomever is willing to experience it. You need to get some “results” stories as soon as possible. Consider https://medium.com/@georgekao/need-more-clients-trade-with-other-service-providers-4e0797fe15ee (trading with other service providers).Before you have any client stories to share, you can talk about the results in your own life.The more work you do with people, the more Results stories you can tell. Whereas the Vision is what's possible, the Results are about what's likely. If you only talk about what's likely (Results), you might get fixated on past experiences. Yet if you only talk about what's possible (Vision), it can get into ungrounded idealism and hyped-up marketing. So in your marketing, talk about what's likely to happen when you work with an ideal client that is ready and willing to do the work with you. The simplest way to do this is to share testimonials or client reviews. If possible, weave in client case studies (stories of transformation) into your content and marketing. 3. ProblemsYour clients are experiencing problems that are preventing them from achieving their Vision. Or perhaps they're experiencing some pitfalls on their journey towards that Vision. As you observe your clients' experiences, notice how they describe those problems or pitfalls, that your business can help solve or alleviate. Include those descriptions in your content and marketing copy. The more accurately and clearly you can repeat what your clients are saying, the more your potential clients will say “I've got those problems too!” You'll get clearer over time, but don't delay. Just try to describe the problems now. As you experiment and get feedback, future versions will become more accurate. 4. DiagnosisMy friend http://marketingforhippies.com/ (Tad Hargrave) writes eloquently about the importance of diagnosis in his https://marketingforhippies.com/povbook/...
In this episode I talk to Tad Hargrave from Marketing for Hippies. Tad does beautiful work with helping life coaches, healers, holistic practitioners and other kinds of conscious entrepreneurs find ways of marketing that feel good to them and that actually help them bring in more clients at the same time. He doesn't work specifically with purpose, but I ‘ve heard him say things at many occasions that I felt were very closely related to the topics that we're exploring in this podcast, so I thought that it might be a good idea to have a conversation with him. And I am glad that I did, there are lots of gems in this episode. Among other things we talk about how there is a certain providence that comes into play when we follow the call despite not knowing where it will lead us. Tad shares about his own experiences of following the call and about how things often seem to fall in place in mysterious ways when he does that. We also talk about how our deepest wounds often are a doorway to our truest niche, and about a close encounter with death that was instrumental in helping Tad move towards a deeper trust in life. I thoroughly enjoyed this conversation. I hope that you will too! Find out more about Tad at marketingforhippies.com. About Pauli: Pauli Saari is a purpose guide, and as such he helps you, an experienced spiritual seeker who is turning your attention from the inner work to the outer work, to get to a place where you are fully engaged in contributing towards a better world in a way that feels deeply meaningful to you. Find out more at paulisaari.com. Free online workshop about purpose discovery: paulisaari.com/webinar.
Described as "a breath of fresh air in the coaching industry", Allegra Stein is a self-styled coaching misfit.With a background in wildlife biology and a career that included two years as a fishing conservationist in Bulgaria, Allegra's is a unique and captivating journey into coaching. Her coaching community, Misfit To Maverick, challenges what she calls "The Coaching Industrial Complex" and offers an alternative path to success that is built around authenticity and self-knowledge.She draws on her background as an educator and ecologist to illuminate the idea of a coaching niche as a supportive, nourishing environment, and a habitat in which individuals can flourish. As she says: “Who you are is as much a part of your niche as who you want to help and how you do your work.”In this episode, we talk about:The tiny practices that make up the big picture of ‘create a paying client'.How the language of coaching often holds us back.Focusing on your strengths as a coach instead of getting bogged down in building a business.Why there is no ideal combination of strengths to be an effective coach.Plus Allegra tells us about the many different things she has done to grow her business - from writing, to running free workshops, to a ‘coach-and-dine' event - and we speak frankly about the financial success of our coaching businesses.For more information about Allegra, visit: www.allegrastein.comWatch Allegra's message to new coaches here: https://www.youtube.com/watch?v=nFpOUFWhUAU For information about Robbie's wider work and writing, visit www.robbieswalecoaching.com.Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQgTo support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/communityThings and people we mentioned (that you might be interested in):~6: Martha Beck https://marthabeck.com/ ~6: Brooke Castillo and The Life Coach School https://thelifecoachschool.com/ ~10: B-School https://marieforleobschool.com/ ~10: Robbie's podcast with Minor Arias https://www.thecoachsjourney.com/podcast/episode-3-minor-arias-living-by-design-glz56 ~28: The Prosperous Coach by Steve Chandler and Rich Litvin https://richlitvin.com/the-prosperous-coach/ ~28: Steve Chandler https://www.stevechandler.com/ ~30: The CliftonStrengths Online Talent Assesment https://www.gallup.com/cliftonstrengths/en/252137/home.aspx ~35: Toku McCree's Coaching Dojo https://samuraicoachingdojo.com/ ~45: Seth Godin https://seths.blog/ ~45: Tad Hargrave https://marketingforhippies.com/ ~53: John Morgan https://jpmorganjr.com/~1.06: Kerri Twigg https://www.career-stories.com/about/ ~1.06: YouMap https://www.myyoumap.com/~1.14: Three Principles https://en.wikipedia.org/wiki/Three_Principles_(self-help)~1.18: Kristin A. Sherry https://kristinsherry.info/about/ ~1.26: The Niching Compass https://allegrastein.com/niching-compass ~1.40: Robert Kegan https://www.gse.harvard.edu/faculty/robert-kegan ~1.58: The Niching Compass Podcast https://allegrastein.com/podcast
Majik Media just finished launching the membership site for Tad Hargrave, founder of [MarketingForHippies.com](http://marketingforhippies.com) (inside Mighty Networks). Tad had 154 founding members join his membership in a 33 day pre-launch window, generating approximately $120,000 in revenue. In this two-way interview, we share our successes, challenges, mistakes and lessons learned. We also share exactly what we did for our pre-launch marketing strategy, which has now become Majik Media's formula for launch success. Enjoy, leave a comment and share it around if you're inspired to. Thanks for tuning in! Bradley Morris (MajikMedia.com) & Tad Hargrave (MarketingForHippies.com)
In this episode of Building Your Permaculture Property I speak with Tad Hargrave about right livelihood, ethical business, and why a small business is an essential part of every permaculture property. Tad is a self described hippy who developed a knack for marketing (and then learned how to be a hippy again). For over a decade, he has been touring his marketing workshops around the world, bringing refreshing and unorthodox ideas to conscious entrepreneurs and green businesses that help them grow their organizations and businesses (without selling their souls). You can find out more about Tad at https://marketingforhippies.com Support this podcast at — https://redcircle.com/building-your-permaculture-property/donations
Last week I participated in a 90-minute webinar with Tad Hargrave's audience. The topic was, "How to Grow your Audience." The format was super unique though. Tad brought on about 10 different teachers, experts and entrepreneurs, each teaching a potent, to-the-point 7 minute presentation on their topic & method. I taught "How to License your Content to Apps & Institutions so you don't need to Grow a Social Media Following or Email List. My 7-minute section starts at 56:30. There were some fantastic people sharing their perspectives on, podcasting, getting guest spots, growing your social media influence, doing guest teacher appearances, building partnerships and so much more... What I loved most about the group of teachers who showed up, was their heart-centred approach. These are real people who care about the audience they're marketing to and seeking to serve. So if growing your audience is on your to-do list, check this out! Need help creating an inspiring business plan, partnership strategy, creating your online courses, transformational media or online community/membership platform? We support you with ALL that & more in our Majik Membership. Join for free today at https://www.majikmedia.com/membership
Tad Hargrave is a hippy who developed a knack for marketing (and then learned how to be a hippy again). Despite years in the non-profit and activist world, he finally had to admit he was a marketing nerd and, in the end, he became a marketing coach for hippies. Here’s what we discussed in today’s episode: Marketing For “Hippies” Rationalization and “Gut-Feelings” Marketing Without Manipulation Finding Your Truth in Your Message Knowing Your Niche Importance of Online & Local Business Connect with Tad: Visit his website at www.marketingforhippies.com/free.
We are currently building a Mighty Network membership for Tad Hargrave from Marketing For Hippies. Tad has been touring the world for the last 10+ years teaching heart-centred, conscious-minded business owners how to market and sell their products or services in a way that feels good (and works). He has also written about 16 eBooks, a few online courses, quarterly live programs, workshops & monthly Q & A webinars for his audience... With COVID-19 happening, his entire plan for 2020 shifted. For the last couple years, I have been nudging Tad to build a Mighty Network membership because I think it would be the perfect fit for his tight-knit community, as well as to have all of his amazing offerings in one place. Finally, he agreed! Because we've been deep down the Mighty rabbit hole together, Tad thought it would be helpful for his (and my) audience to get together and talk the different business model possibilities within Mighty Networks, as well as a bunch of other questions he had about building and growing a Mighty Network community or membership. In this 60-minute session, we covered: - 7x different business & pricing model ideas (in a multitude of different niches).... and how we've tried most of them. - How to license other teachers' courses to increase the value you're offering inside your membership, without doing the work. - Member engagement and growth strategies for designing and growing your community. - The number of hours it requires to foster your community. - Income possibilities if you do it right. - Why you should pre-sell your membership? - Why you don't need a lot of members to create an amazing community, and even decent income running your Network. - and a whole lot more!
This week's show is with Tad Hargrave. Tad is a hippy who developed a knack for marketing (and then learned how to be a hippy again). Despite years in the non-profit and activist world, he finally had to admit he was a marketing nerd and, in the end, he became a marketing coach for hippies. Maybe it was because he couldn't stand seeing his hippy friends struggle to promote their amazing, green and holistic projects. Maybe it was because he couldn't keep a 9-5 job to save his life. Whatever the reason, for almost a decade, he has been touring his marketing workshops around Canada, bringing refreshing and unorthodox ideas to conscious entrepreneurs and green businesses that help them grow their organizations and businesses (without selling their souls). He has also offered most of his workshops on a modified pay what you can basis (a small deposit to attend and then people choose the amount they want to pay at the very end). This all feels like a minor miracle as Tad spent his early marketing days learning and applying some very inauthentic, high pressure, extremely gross and pushy marketing approaches. This has made him suuuuper allergic to these kinds of approaches because he discovered they made him feel slimy (even in personal friendships), he didn't sleep well and he's very sorry to all those people he spoke with back in the day. After a decade of unlearning and unpacking that whole scene – he now feels ready and able to help other people find ways to market that feel wonderful. In this show, we spoke about how spending the time distilling your point of you allows you to do business in a way that feels in alignment, ethical and allows people to understand whether they're a good fit for what you offer. Jonathan and I have recently been using Tad's methodology to develop our own point of view and have found it unbelievably helpful. If you're in any kind of business, I believe you'll find this episode an incredibly good use of your time.
Ethical marketing teacher Tad returns to discuss the huge recent changes, niching, hubs, how to adapt, who shouldn't move online, adaptability, repurposing, sales funnels, “hubs”, how to use word of mouth and more! Another super useful one. https://marketingforhippies.com
SPECIAL EPISODE in response to the COVID-19 situation. This week's podcast is the recording of an Awarepreneurs Community call co-lead by Kay Judge, MD and Paul Zelizer, the co-founder of Awarepreneurs. Kay Judge is a Board Certified Integrative Medical Doctor who has worked with over 60,000 people in group medical settings and is a medical leader in Northern California. Resources related to this episode: Kay Judge on Facebook The Awarepreneurs Community Paul's business coaching site Additional Resource for Conscious Entrepreneurs Robert Middleton's training on Going Radically Virtual Bri Seely's free Virtual Co-working. Tad Hargrave's blog post On the Corona Virus and Vulnerable Business Models. Awarepreneurs is a popular conscious business and social entrepreneur podcast. You can find out more at www.awarepreneurs.com.
Tad is back to talk conscious marketing again, niching, “sales” funnels, resonance, safety and sustainability, pricing, risk and reputation, referrals, “trauma-sensitive” marketing, handshakes, tribal marketing, mercy, cultural poverty, and more! Another ESSENTIAL one if you run a business. https://marketingforhippies.com
The traditional marketing model is built on the idea that aggressive sales methods generate instant results. And they do, in a way. But have you ever wondered what happens the next day, once the consumer realizes they were manipulated into the sale? Is there a better way to market a business that takes longer up front—but doesn’t require endless hustle to replace the customers you’ve turned off? Tad Hargrave is the creator of Marketing for Hippies, a platform that helps conscious entrepreneurs and green businesses grow their organizations without selling their souls. Early in his career, Tad learned and applied some very inauthentic, high-pressure marketing tactics that made him feel slimy. And then he spent a decade unlearning the pushy approach and developing the refreshing and unorthodox marketing strategies he shares today in workshops all over Canada. *** This episode falls under the P of Promotion of The Gentle Marketing Mandala. If you don't know what I'm talking about you can download my 1-page marketing plan in the form of a mandala at http://www.sarahsantacroce.com/1page. It comes with a daily email prompt over 7 days to help you work on your plan. *** On this episode, Tad defines the idea of slow marketing, explaining why it takes time to define your niche and develop a reputation. He uncovers the myth around the effectiveness of an aggressive approach to sales and explores the scarcity energy behind ‘instant results’ marketing. Listen in for Tad’s insight on designing a sales page around relevance, credibility and value and learn to write heart-centered copy that expresses both the value and values proposition of your business. In this episode you’ll learn… What inspired Tad to position himself as a marketing hippie. How Tad defines slow marketing + why it takes time to develop a reputation. The truth about the effectiveness of an aggressive, instant results approach. The scarcity energy behind the traditional approach to marketing. Why a clear niche is essential for heart-centered copywriting. How to design a sales page around relevance, credibility and value. Why a sales letter should be repulsive to people you don’t want to work with. Tad’s pro tip re: URLs that are easy to remember. The teaching function of a well-written sales letter. Why your business needs both a value AND values proposition. Other links and resources mentioned in this episode: Marketing for Hippies Marketing for Hippies on Facebook Tad’s Free Gift: How to Start The Niching Spiral WordPress for Good The Meantime Tad’s Mentorship Program Jay Abraham Tad’s Sample Sales Letter Dominic Canterbury Tad’s Case Studies Showgirl Awakening Randy Gage LOHAS The Gentle Business Manifesto Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com
Welcome to episode #21 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place! Are you fed up with hype marketing tactics and looking for a different way to market your business? Do you feel like a misfit sometimes, like the only oddball in this online world who wants to lead with the heart? Then The Gentle Marketing Revolution™ Program that starts on Jan 28th may be right for you. You can find out all the details at TheGentleMarketingRevolution.com. To niche or not to niche. This is something many beginning entrepreneurs struggle with. I was one of them. The struggle comes mainly from the gurus with the loudest voice who tell you that you need to find your specific segment, your niche. And I agree, to some extent. You will be better off to be recognized in your field, if you are known for something specific. In this episode you’ll learn … What a niche can be What you need before you niche When having a niche means you must say no The phrase you should NEVER use Next week's interview with Tad Hargrave from Marketing for Hippies Other links and resources mentioned in this episode: The Creative Introvert The Gentle Marketing Revolution The Gentle Business Revolution Sarah’s Book List Thanks for listening ! After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download. If you enjoyed the podcast, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post. Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it. Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows. Raise your hand and join the Gentle Business Revolution. Warmly, Sarah
EP097 How A Hippie Is Turning The Summit World Upside Down! Self Proclaimed Hippie, Tad Hargrave doesn't hold back in this episode as he gets raw, real, and vulnerable about the way some summit hosts are ruining summits. Also why you should assume every speaker you reach out to is on the verge of a nervous breakdown. All that and more on todays episode. https://podcast.virtualsummits.com/097
Conscious marketing leader Tad joins me to discus pricing, “collapse vs posturing”, what a market is, why so many people have an issue with marketing, sales rip offs, unethical “arousing”, networking, good will, sustainable sales, finding clients who are a good fit and niching. A super useful one if you have to sell embodiment! https://marketingforhippies.com
Elliot Reeves sits down with Tad Hargrave for a serious discussion around the state of the world, cultural healing, the need for empathy and much much more! Find Elliot: https://www.elliotreeves.co.uk/ or everywhere @elliotcreeves Find Tad at: http://marketingforhippies.com/ http://nichingspiral.com/ https://www.facebook.com/hippymarketer https://twitter.com/TadHargrave
Tad Hargrave blogs at Healing From Whiteness, writes for the Facebook page Dear White Men, and wrestles with the complicated and thorny mess that is whiteness, white privilege and white guilt. He talks with Eric about how white shame and guilt make the ideology of white supremacy appealing, how our modern construction of race prevents people from seeing whiteness as the fictions it is, and how learning the nuances of our ancestry grounds us, among other things.
What exactly is "whiteness" and where did it come from?! What can be done about it in this world today? Since 2001, Tad Hargrave has been wrestling with and exploring the complicated and thorny mess that is whiteness, white privilege and white guilt. Between Sept 2004 – Feb 2006, Tad dedicated himself to learning his ancestral language, Scottish Gaelic, in both Nova Scotia and Scotland. He can speak Gaelic pretty well now. He also runs a blog called Healing from Whiteness as well as a Facebook group of the same name. He is a co-founder of the Nova Scotia Gael's Jam and co-starred in Canada's second Gaelic language film The Fiddler's Reel. He does improv comedy semi-professionally, co-runs Edmonton’s progressive community building network TheLocalGood.ca, foundedstreetcarshows.com, indigodrinks.ca, socialyogiyeg.com, and the Jams program of yesworld.org. He speaks Scottish Gaelic and helps to run novascotiagaelsjam.com and is also a huge Doctor Who nerd. Tad currently lives in Edmonton, Alberta (traditionally known, in the local indigenous language of the Cree, as Amiskwaciy (Beaver Hill) and later Amiskwaciwaskihegan (Beaver Hill House) and his ancestors come primarily from Scotland with some from the Ukraine as well. He is drawn to conversations around politics, history, ancestry, healing and how those all intersect.
Tad Hargrave blogs at Healing From Whiteness and writes for the Facebook page Dear White Men. He wrestles withthe complicated and thorny mess that is whiteness, white privilege and white guilt. He talks with Eric about the traumatic roots of racial whiteness, the role that culture plays in metabolizing trauma, the twin wings of privilege and poverty, and deification of trauma as a defense mechanism, among other things.
Oh boy was this a treat for me. And I reckon it'll be a treat for you too because today's guest can only be described as a Superhero in the world of feel-good marketing. Yeah. That's a thing. And when you hear Tad Hargrave from Marketing for Hippies talk about finding your niche, building a reputation and communicating what you do… I think he can really change the mind of even most marketing-allergic creative introvert out there. What we discussed: Slow Marketing The importance of reputation Having a lot of different interests and still build a solid brand Experimenting to find your niche Charging what your work is worth (and how to feel good about it) Lack of confidence vs. lack of competence What if one day I decide to call myself the uncreative extrovert?! POWERED BY PATREON This podcast is made possible only by means of my generous supporters on Patreon. Thank you! Supporting the Creative Introvert podcast also gets you lots of goodies, from a Monthly Ask Me Anything to a copy of my new BOOK, The Creative Introvert: How to Build a Business You Love on Your Terms. Hitting milestones also funds future projects, and ideas guided by you, my supporters. BECOME A SUPPORTER
Tad Hargrave, the friendly, entrepreneurial hippie from MarketingForHippies.com has been supporting hippie, green-minded folks to clarify and spread their message and work in the world,helping them to make a bigger impact and sustainable income from their life's passions. In this episode, we are going to explore some of Tad's biggest lessons and advice for other do-gooders who want to build businesses that align with their values and ideal life-style.
To be labeled and exist as a “white” person in our current era is to live with certain privileges within the dominant culture of North America — some of which are subtle, and many of which are not subtle at all. It is important to note that along with the privileges that come with existing as a white person in modern North America, to be "white" is also to lack a connection to the land and place white people reside in. Also, to be "white" is to bear unacknowledged wounds -- intergenerational traumas that inevitably stem from being the descendants of people that fled the brutalities of Europe during centuries of land enclosures, colonial expansion, and rapid industrialization. In the process of assimilating to the dominant culture of North America, North Americans of European descent shed themselves of their ethnic and cultural traditions and ties to their homelands, and instead adopted the racial identity and social category of “white.” Of course, I’m speaking in broad generalities when it comes to this subject, but I do think that by understanding the historical trends and events that have brought us to this time and place we are in, we can begin to have an honest conversation about the subject of race, as well as engage in the difficult task of unpacking the concept of “whiteness” and begin reckoning with what we may find in this exploration. Tad Hargrave provides a nuanced and enlightening perspective in our examination of the concept of “whiteness" and superbly wrestles with the complexity of the subject. Tad Hargrave is a man with an eclectic background. Tad is a founding member of several comedy troupes, dedicated almost two years of his life learning his ancestral language (Scottish Gaelic) in Nova Scotia and Scotland, runs a marketing website “Marketing For Hippies,” worked as the Executive Director of the Canadian branch of Youth for Environmental Sanity (a world renowned youth organization), and writes for the the blog “Healing From Whiteness: Remembering the Larger Story of History” — which is the basis of this discussion. Read more here: https://healingfromwhiteness.blogspot.com This is a segment of episode #142 of Last Born In The Wilderness “Reckoning With Whiteness: Privilege & The Wounds Of Identity w/ Tad Hargrave.” Listen to the full episode: http://bit.ly/LBWhargrave WEBSITE: https://www.lastborninthewilderness.com PATREON: http://bit.ly/LBWPATREON DONATE: Paypal: http://bit.ly/LBWPAYPAL Ko-Fi: http://bit.ly/LBWKOFI FOLLOW & LISTEN: SoundCloud: http://bit.ly/LBWSOUNDCLOUD iTunes: http://bit.ly/LBWITUNES Google Play: http://bit.ly/LBWGOOGLE Stitcher: http://bit.ly/LBWSTITCHER RadioPublic: http://bit.ly/LBWRADIOPUB YouTube: http://bit.ly/LBWYOUTUBE SOCIAL MEDIA: Facebook: http://bit.ly/LBWFACEBOOK Twitter: http://bit.ly/LBWTWITTER Instagram: http://bit.ly/LBWINSTA
In this episode, I speak with writer Tad Hargrave about his work exploring, unpacking, and addressing the concept and social reality of “whiteness” — more broadly the roots, or lack thereof, of “white culture” as we understand it to be today. Tad and I discuss the difficult subject of race, in particular the modern and the relatively recent (historically speaking) formation of the concept of “whiteness.” To be labeled and exist as a “white” person in our current era is to live with certain privileges within the dominant culture of North America — some of which are subtle, and many of which are not subtle at all. It is important to note that along with the privileges that come with existing as a white person in modern North America, to be "white" is also to lack a connection to the land and place white people reside in. Also, to be "white" is to bear unacknowledged wounds -- intergenerational traumas that inevitably stem from being the descendants of people that fled the brutalities of Europe during centuries of land enclosures, colonial expansion, and rapid industrialization. In the process of assimilating to the dominant culture of North America, North Americans of European descent shed themselves of their ethnic and cultural traditions and ties to their homelands, and instead adopted the racial identity and social category of “white.” Of course, I’m speaking in broad generalities when it comes to this subject, but I do think that by understanding the historical trends and events that have brought us to this time and place we are in, we can begin to have an honest conversation about the subject of race, as well as engage in the difficult task of unpacking the concept of “whiteness” and begin reckoning with what we may find in this exploration. Tad provides a nuanced and enlightening perspective in our examination of the concept of “whiteness" and superbly wrestles with the complexity of the subjects discussed in this episode. Tad Hargrave is a man with an eclectic background. Tad is a founding member of several comedy troupes, dedicated almost two years of his life learning his ancestral language (Scottish Gaelic) in Nova Scotia and Scotland, runs a marketing website “Marketing For Hippies,” worked as the Executive Director of the Canadian branch of Youth for Environmental Sanity (a world renowned youth organization), and writes for the the blog “Healing From Whiteness: Remembering the Larger Story of History” — which is the basis of this discussion. Tad lives in Edmonton in Alberta, Canada.♰ ♰ Source: http://bit.ly/2NDenI4 Episode Notes: - Read Tad’s excellent essays on the subjects discussed in this episode at his blog “Healing From Whiteness” here: https://healingfromwhiteness.blogspot.com - Learn more about Tad’s website “Marketing For Hippies” here: https://marketingforhippies.com - Follow Tad’s page on Facebook “Dear White Men” here: https://www.facebook.com/DearWhiteMen - The introduction features the voice of James Baldwin. Source: https://youtu.be/nAmL3F5uylo - The songs featured in this episode are “What Can I Do (feat. Jonwayne)” and “Rough” by Samiyam from the album Pizza Party. - WEBSITE: https://www.lastborninthewilderness.com - PATREON: http://bit.ly/LBWPATREON - DONATE: Paypal: http://bit.ly/LBWPAYPAL Ko-Fi: http://bit.ly/LBWKOFI - FOLLOW & LISTEN: SoundCloud: http://bit.ly/LBWSOUNDCLOUD iTunes: http://bit.ly/LBWITUNES Google Play: http://bit.ly/LBWGOOGLE Stitcher: http://bit.ly/LBWSTITCHER RadioPublic: http://bit.ly/LBWRADIOPUB YouTube: http://bit.ly/LBWYOUTUBE - SOCIAL MEDIA: Facebook: http://bit.ly/LBWFACEBOOK Twitter: http://bit.ly/LBWTWITTER Instagram: http://bit.ly/LBWINSTA
Tad Hargrave is a hippy who developed a knack for marketing (and then learned how to be a hippy again). Despite years in the non-profit and activist world, he finally had to admit he was a marketing nerd and, in the end, he became a marketing coach for hippies. Maybe it was because he couldn’t stand seeing his hippy friends struggle to promote their amazing, green and holistic projects. Maybe it was because he couldn’t keep a 9-5 job to save his life. Whatever the reason, for almost a decade, he has been touring his marketing workshops around Canada, bringing refreshing and unorthodox ideas to conscious entrepreneurs and green businesses that help them grow their organizations (without selling their souls). He has also offered most of his workshops on a modified pay what you can basis (a small deposit to attend and then people choose the amount they want to pay at the very end). This all feels like a minor miracle as Tad spent his early marketing days learning and applying some very inauthentic, high pressure, extremely gross and pushy marketing approaches. This has made him suuuuper allergic to these kinds of approaches because he discovered they made him feel slimy (even in personal friendships), he didn’t sleep well and he’s very sorry to all those people he spoke with back in the day. After a decade of unlearning and unpacking that whole scene – he now feels ready and able to help other people find ways to market that feel wonderful. Tad currently lives in Edmonton, Alberta (traditionally known, in the local indigenous language of the Cree, as Amiskwaciy (Beaver Hill) and later Amiskwaciwaskihegan (Beaver Hill House) and his ancestors come primarily from Scotland with some from the Ukraine as well. Marketingforhippies.com http://nichingspiral.com/
Tad Hargrave is the man behind Marketing for Hippies and our guest on the Path to Profit Podcast today. Tad defines hippies as entrepreneurs with a sustainability, holistic health, or permaculture slant to it. Although he tried not to, Tad had a knack for marketing and now can develop oxymoronic niches that capture our attention with interest. […] The post Episode 88: Marketing for Hippies, with Tad Hargrave appeared first on Path to Profit Academy.
Vibrant Body & Abundant Life will empower, teach, and support you to use new mind-body-spirit wisdom & tools to move beyond your fears, self-doubts, & self-limiting beliefs plus heal pain, illness & trauma. Tanya will inspire you to practice self-love, self-care and compassion. She is sure to make you laugh with her “keeping it real” truth-telling nature. Join Tanya Penny & Tad Hargrave, Marketing Coach, for a conversation on how arrogance, over-giving, and your worth can be blocks to receiving and how to shift them, so you can heal & receive abundance in all areas of your life. Receive All Your Free Expert Gifts, Offers & More @ http://tanyapenny.com/vbal
This week we celebrate a half century of Inspired Edinburgh episodes with Tad Hargrave. Tad is a speaker, author, coach and Founder of Marketing for Hippies. For almost a decade, he has been touring his marketing workshops around Canada and beyond, bringing refreshing and unorthodox ideas to conscious entrepreneurs and green businesses to help them grow, without selling their souls. In January 2014 he launched NichingSpiral.com; a website dedicated to help conscious entrepreneurs figure out the difficult, yet vital question - “What is my niche?”. He's also co-founder of 'The Local Good', a hub that helps the people of Edmonton live a more local and green lifestyle, and his work has featured in magazines, journals, newspapers and nationally on the radio. This is without question one our most powerful and consciousness-altering conversations to date - an absolute must hear! 00.00 Trailer 00.15 Introduction 01.30 Tad growing up 02.20 Were Tad’s parents hippies? 02.50 What does 'conscious entrepreneur' mean to Tad? 03.50 Tad’s career path 06.00 Tad’s political views 08.40 What does Tad teach people around money? 13.40 How can people market themselves better? 18.50 How can people find their niche? 25.50 What has been Tad’s approach to marketing himself? 30.50 'Pay what you can' model 35.00 How is it not disappointing when Tad if underpaid? 38.20 What are the events or experiences that have made Tad how he is? 45.20 If we were to set up life on another planet and Tad was in charge, what would it look like? 48.30 What does Tad feel is his purpose? 52.50 Tad’s thoughts on his legacy 1.04.00 Best piece of advice 1.07.30 What would Tad say to his 20 year old self? 1.13.30 What would Tad change in the world? You can find Tad at: http://marketingforhippies.com/ http://nichingspiral.com/ https://www.facebook.com/hippymarketer https://twitter.com/TadHargrave Like and Follow Inspired Edinburgh here: http://www.inspiredinburgh.com https://www.facebook.com/INSPIREDINBURGH https://www.twitter.com/INSPIREDINBURGH https://www.instagram.com/INSPIREDINBURGH
Between Sept 2004 – Feb 2006, Tad Hargrave dedicated himself to learning his ancestral language, Scottish Gaelic, in both Nova Scotia and Scotland. He can speak Gaelic pretty good now. He also has a blog called Healing Whiteness: An Exploration of the European Indigenous Soul. he writes at Dear White Men on Facebook and he co-starred in Canada's second Gaelic language film, The Fiddler's Reel. Tad currently lives in Edmonton, Alberta (traditionally known, in the local indigenous language of the Cree, as Amiskwaciy (Beaver Hill) and later Amiskwaciwaskihegan (Beaver Hill House) and his ancestors come primarily from Scotland with some from the Ukraine as well. He is drawn to conversations around politics, history, ancestry, healing and how those all intersect. Mr. Hargrave was on our show talking about his article Dear White Men. During our conversation, Mr. Hargrave talked about: – Some of his background and how he became aware of the challenges that people of color and indigenous face – The status of the lives of indigenous people and that environmental issues effect indigenous people the most – The story behind the article – The two directions that white people go when it comes to race – Green light, yellow light and red light when it comes to cultural – The two ways that white respond to racism – The response to the article – A call to action for white men Visit our website at https://www.thedrvibeshow.com/ Please feel free to email us at dr.vibe@thedrvibeshow.com Please feel free to “Like” the “The Dr. Vibe Show” Facebook fan page here God bless, peace, be well and keep the faith, Dr. Vibe
What to do when cashflow dips! Get a two handfuls of simple & heartfelt strategies to surf and survive life’s inevitable cashflow dips in my new interview with Tad Hargrave.
Tad Hargrave is an environmental activist and marketing teacher whose heartfelt wisdom and elegant and ethical strategies inspired and guided much of my own thinking when I was in the online marketing field. We've stayed in touch over the years, and as Tad is a prolific writer, I spend a fair amount of time pondering his pensive and powerful essays on, basically, how to be a courteous and committed ally to those on the planet who are suffering.
Duda Jadrijevic went from being homeless to building a six figure business in just two years. In our exclusive interview we talked about: • Why saying no defines who you are • How to be happy with yourself • How to turn grief into action • How having a coach can catapult you to the next level • How being direct can be for the purposw of being kind • And how Duda became an accidental Buddhist To subscribe to the show click here: https://itunes.apple.com/gb/podcast/unconventionalists-mark-leruste/id1029651449?mt=2 SHOW NOTES Website: www.kickassmuse.com Tad Hargrave's article: http://marketingforhippies.com/why-charging-what-youre-worth-is-bullshit/ Steal The Show by Michael Porter: www.stealtheshow.com GET IN TOUCH Website: www.theunconventionalists.com Facebook: www.facebook.com/markleruste Twitter: www.twitter.com/markleruste YouTube: www.youtube.com/markleruste
I caught up with Tad Hargrave, founder of Marketing For Hippies who's become an expert at helping people answer the question: "What is my niche?". In today's interview we talked about: • How to market yourself and feel good about it • The three key things to nail your target market • How to come up with a niche that feels great • Why charging what you're worth is bull shit • What happens when you stare at death in the eyes • Why Marketing CAN feel good • How to heal through marketing To subscribe to the show click here https://itunes.apple.com/gb/podcast/unconventionalists-mark-leruste/id1029651449?mt=2 SHOW NOTES www.theunconventionalists.com/episode/15 This episode was mixed by Simon Barron and The Unconventionalists podcast cover was designed by Lorna Morris.
Tad Hargrave is a hippy who developed a knack for marketing (and then learned how to be a hippy again). Despite years in the non-profit and activist world, he finally had to admit he was a marketing nerd and, in the end, he became a marketing coach for hippies. Maybe it was because he couldn’t stand seeing his hippy friends struggle to promote their amazing, green and holistic projects. Maybe it was because he couldn’t keep a 9-5 job to save his life. Tad has been helping conscious entrepreneurs be better marketers for over a decade now. And yes, there are better, more successful ways to market your green, conscious, community based business. Tad offers products and services that help you figure out low-cost (or no cost) pressure-free strategies to attract the perfect amount of clients who are “just right” (in a way that feels clean, wonderful and exciting not slick, gross and slimy). Tad’s goal is simple: to help you make more money and a bigger difference – and to help you do it in a way that feels wonderful. Learn a seven step, refreshing, sustainable and common sense approach to figuring out your best niche Get real time, meaningful feedback on your niche Learn why it's crucial to understand the different between the Artist's and Entrepreneur's approach to niching Learn the two biggest places you can get stuck in your niche Learn the three key criteria for a profitable target market
Tad Hargrave has made a career of teaching business skills to the people who are on a mission to change the world – which is hard, because they're the same people who tend to be most resistant to the concept of business! Tad manages to walk the line gracefully through his work at Marketing For Hippies, with an incisive sensitivity that I know you'll appreciate. On today's show, we dig into the deep meaning of what sales is really about, and reach some surprising conclusions. Key Points At 3:04 - Tad discusses why there's no way to strike a balance between posturing and collapsing, and how doing to creates an ineffective, muddy middle. At 7:00 - Danny and Tad talk about how integrity can slip when cash flow is low, and what to do about it. At 13:10 - Danny explains his alternative to the zero-sum mentality, and Tad follows up with the idea of shuffling value around. At 16:10 - Tad talks about niches that can't afford to pay, sustainability, and how a different business model might be in order. At 19:40 - Tad and Danny discuss sustainability that goes beyond one's on business and marketing, and asks the question, 'what would happen if everyone took this tactic?' Enjoying the podcast? Help us spread the word! When you rate and review, you help us reach others. Leave us a short review and a rating on iTunes, and every week we'll mention a reviewer by name and share what they had to say!
Adventures in Spirit & Entrepreneurship by Natasha Senkovich
Tad Hargrave is a marketing coach for hippies, an activist, a blogger, and a performer. He helps conscious entrepreneurs market their services and products without being slimy or inauthentic. In today's interview, Tad shares with us how changing our marketing strategy to low-key, non-pressure tactics with the intent of serving the client who is the perfect fit for our expertise, is the way to prosperity and peace of mind.
We welcome marketing expert, Tad Hargrave on this episode! We talk about everything from green companies to amish gyms. Make sure you check out our sponsor at www.supremefence.com and find Tad at www.marketingforhippies.com
The Numinous Podcast with Carmen Spagnola: Intuition, Spirituality and the Mystery of Life
Tad Hargrave of Marketing for Hippies is a dear friend and trusted teacher, advisor and mentor of mine. If you like my style of marketing, you'll enjoy his work because he's probably had the strongest influence on my approach. I'm proud to count him as a friend and I'm delighted to finally capture one of our conversations. In this episode, Tad brings up his views on "charging what you're worth" and I give a shout out to one of my all-time favourite of his hundreds of blog posts. He also mentions our mutual friend, Sufi business guru and all-round nice guy, Mark Silver.
Marketing for Hippies Are you growing a business doing something you love (or considering this) - but hate marketing? What if marketing could be guilt-free, respectful, beautiful, inspiring, honoring, fun, warm, gracious, quirky and honest (and be even more effective because of that)... Today's On Purpose interview is with Tad Hargrave; a hippy who developed a knack for marketing (and then learned how to be a hippy again). For almost a decade, Tad has been bringing refreshing and unorthodox ideas to conscious entrepreneurs and green businesses that help them grow their organizations and businesses (without selling their souls). Susyn Reeve is the best-selling author of The Inspired Life: Unleashing Yuor Mind's Capacity for Joy. She has 35 years experience as a Corporate Consultant, Self-Esteem Expert and InterFaith Minister. She has been a delegate to the UN Commission on the Status of Women. (www.SusynReeve.com) Rikk Hansen is one of the nation's leading experts in guiding midlife professionals and entrepreneurs to discover a life work that's truly their CALLING. As founder of Brilliant NEXT, he has pioneered a system called New Fire Discovery that guides midlife women and men to find certainty of purpose and and exciting direction for their next fulfilling work - in a short period of time despite any obstacles or fears. (www.BrilliantNEXT.com)
Marketing is a critical component to business success. In it’s simplest terms, marketing is all about awareness and attention. Well, Tad Hargrave totally gets it and today we dive DEEP into niching. I am on a mission to interview everyone that has a book on “niching” and that includes the pending publishing of Tad’s new book “The Niching Spiral”. We go back to the time before Tad had his niche and the struggles he had. We look at how Tad discovered that he is a hippie that does marketing for hippies. Listen in to the interview as we uncover the critical elements of finding your niche. Get the show notes for 040 Tad Hargrave | When the Niche is Unclear Everything is a Struggle Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @TadHargrave #DeepNiching #NichingSpiral #Episode040 #Podcasts Give Leaders in the Trenches a review on iTunes!
There once was a hippie named Tad. His sliminess made him feel sad. So he put that behind And then he designed A marketing plan that feels rad. Highlights: Tad’s journey from slime to rad Why does slimy marketing exist? Where do you draw the line between what feels good and what feels slimy? (with […]
Tad Hargrave is a hippie who developed a knack for marketing (and then learned how to be a hippie again). Despite years in the nonprofit and activist world, he finally had to admit he was a marketing nerd and, in the end, he became a marketing coach for hippies. Maybe it was because he couldn't stand seeing his hippie friends struggle to promote their amazing green and holistic projects. Maybe it was because he couldn't keep a 9-to-5 job to save his life. Whatever the reason, for almost a decade, he has been touring his marketing workshops around Canada, bringing refreshing and unorthodox ideas to conscious entrepreneurs and green businesses that help them grow their organizations and businesses (without selling their souls). This all feels like a minor miracle since Tad spent his early marketing days learning and applying some very inauthentic, high pressure, extremely gross and pushy marketing approaches. This has made him super allergic to these kinds of approaches because he discovered they made him feel slimy (even in personal friendships), he didn't sleep well, and he's very sorry to all those people he spoke with back in the day. After a decade of unlearning and unpacking that whole scene, he now feels ready and able to help other people find ways to market that feel wonderful. Visit www.marketingforhippies.com.
In this episode of The ND Update, Tad Hargrave tells us how to market yourself without selling out. Tad Hargrave has been involved in sales and marketing for years and has helped many Naturopathic Physicians and other’s in the natural health community market themselves more effectively. He’s run multiple workshops at Bastyr and runs the … Continue reading Tad Hargrave – Truth Marketing →