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Connected TV (CTV), steaming, digital and online are some of the most commonly heard terms across adland... but what do they actually mean? According to two industry veterans, nothing.On this episode of the Performance Marketing Unlocked podcast, Wayne Butler, Head of Media Effectiveness at Sky Media and Nigel Walley, CEO at Decipher (20:18), argue that many of the terms and phrases often thrown around in the industry today do nothing but create confusion and mislead clients – and when it comes to measurement and data, the ramifications of relying on these "buzzwords" can be detrimental to brands.Preceding that discussion however, PMW's Premium Content Editor, Jyoti Rambhai (2:36), joins host Joe to review the many mergers and acquisitions that have enveloped agencies, adtechs, and more over the past six months. This chat sets the scene for the launch of PMW's new investigative series, '3 Tough Questions', the first edition of which is all about mega agencies and holding companies – live on the website now.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (2:36) Why has the mergers and acquisitions landscape gone into overdrive in 2025?(20:18) The buzzwords hurting marketers and brands(42:14) What can advertisers do to resolve these issues?(52:56) PMW's Resell Me a Pen Challenge~ Further reading ~ Shareholders vote in favour of Omnicom–IPG merger Scope3 reimagines media buying with launch of agentic AI platform Nearly 90% of TV ad impressions are only reaching half of households Almost 70% of ‘parents' targeted by ads don't have kids Hosted on Acast. See acast.com/privacy for more information.
At a Thinkbox event in September, ITV, Sky and Channel 4 announced Lantern, a new measurement panel aimed at tracking the short-term impact of TV advertising on sales.The goal for the initiative, which is aiming to fully launch in 2026 following a period of testing and requests for proposals, is to help provide TV with “the measurement it deserves” in an era when brands have increasingly demanded more outcomes-based measurement solutions, rather than simply measuring audiences.Sameer Modha is measurement innovation lead for commercial at ITV and sits on the commercial board of UKOM. Matt Hill is director of insight and measurement at Sky Media and formerly director of research and planning at TV marketing trade body Thinkbox.Both have had a strong hand in the early development of Lantern. They joined The Media Leader Podcast to discuss the project – its purpose, goals and timeline – as well as how TV measurement efforts need to adapt more broadly to address the needs of advertisers.Modha and Hill also spoke about how Lantern will help attract new-to-TV advertisers, how the project is "fundamentally different" from Isba's cross-media measurement initiative Origin and why the majority of media buying is now spent on outcomes, not eyeballs."In the end, buying outcomes rather than buying eyeballs has won in the market," said Modha. "We can either sit on our hands and just ignore that or say no, no – actually, we've got a fantastic ad product and it is great at doing those things, but we haven't surfaced that in a way that can play a part in those finance conversations."Highlights:4:44: The when, how and why of Lantern13:10: Targeting new-to-TV brands and the problem with attribution19:54: The challenge of cross-industry collaboration24:37: Lantern's launch timeline39:16: Has brand advertising become passé in an era of outcomes-based measurement?50:21: What the future of TV measurement looks likeRelated articles:ITV, Sky, C4 reveal Lantern audience measurement launchLantern joint measurement panel could be live ‘by 2026'Thinkbox research lead Matt Hill to join Sky Media---Thanks to our production partners Trisonic for editing this episode.--> Discover how Trisonic can elevate your brand and expand your business by connecting with your ideal audienceVisit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader
Jack Benjamin and Omar Oakes unpick the media coverage and what's in store for the industry with another Donald Trump US presidency.They also discuss announcements from Origin and Barb, Sky's big ad revenue miscalculation, GB News getting fined £100K by Ofcom and more.Highlights:01:00: Hot takes about hot takes about Trump12:30: Why Isba's Origin is starting to produce its own research14:30: Sky Media on the hook for underpaid ad revenue18:15: Why Barb is launching co-viewing data for the first time on linear and VOD20:40: Industry reactions to the budget24:10: GB News fined – is £100,000 a fair amount?28:15: Tech giants' earningsRelated articles:Isba launches quarterly Origin Media Landscape StudySky Media's ad blunder occurs at pain point in TV's transition to digitalBarb to reveal TV co-viewing data for linear and streaming‘Welcome clarity': Ad industry reacts to Labour's autumn budgetOfcom issues first financial penalty to GB News for Rishi Sunak Q&A---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader
A conversation about the future of TV advertising featuring executives from Sky Media, Direct Line Group, Channel 4 and Samba TV.At our recent Future of Media Manchester event, this panel stood out for revealing key insights about how advertisers and broadcasters have made significant changes over recent years to make the most of digital tools and measurement.Moderated by The Zoo.London co-founder Rachel Forde, the speakers were:Amy Taylor, head of investment, Sky MediaEwan Douglas, head of sales and business development, Channel 4Sam Taylor, head of performance marketing and CRM, Direct Line GroupJay Fowdar, vice-president, international customer success, Samba TV“We're at a tipping point where quality data will drive effective outcomes – and it's less about the cost per unit and it's more about outcomes.” – S Taylor"[A]s viewing continues to fragment, linear viewing will become increasingly important to advertisers who want to secure a line with key cultural moments." — A Taylor“You can't measure clicks on TV, which has always been the driving factor in digital.” — Fowdar"[TV has] become more flexible and that will continue to happen." — Douglas---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader
In this episode, guest expert, Grace Marshall helps us appreciate the often overlooked beauty of struggle, revealing how our challenges serve not merely as obstacles but as crucial sign posts, showing us not only where we are going wrong, but where we are poised to make the greatest leaps forward in personal and professional development. We discuss the true meaning of productivity beyond just efficiency, defining success on your own terms, and how best to support yourself and others through emotionally taxing periods of life without giving into the overwhelm. If you're facing professional challenges or personal setbacks, this conversation can give you tools to turn those struggles into strengths, challenge the conventional narratives of productivity and provides a fresh perspective on achieving genuine success in all areas of life. Grace Marshall is an award-winning author, speaker and productivity expert who specialises in transforming how organisations approach work, change, and challenge. With over a decade of experience training more than 10,000 professionals across industries, Grace has become a trusted advisor for leaders seeking to build resilient, future-ready teams, with clients like Boots, BT, Sky Media, and others. She has been featured in several publications and her refreshingly human, relatable approach has earned her multiple accolades. SHOWNOTES - 00:00:00 - Episode and Guest Introduction 00:02:13 - The beauty of Struggle and the potential it creates 00:05:05 - Strategies for dealing with repeated failures 00:07:20 - How our beliefs impact our lives 00:12:20 - Uncovering beliefs that keep you stuck 00:18:00 - Growth through learning and accountability? 00:23:25 - Sitting in the discomfort of uncertainty 00:27:28 - Generational differences, resilience, and overwhelming choices 00:36:10 - Value of life experiences 00:39:50 - Supporting others when they're struggling 00:43:40 - Emotional regulation during periods of crisis 00:47:00 - Importance of our ‘Why' 00:49:30 - Importance of reflection and momentum 00:52:30 - Protecting self-image when facing failure 00:58:00 - Creating Success while taking care of yourself 01:06:35 - Grace's preferred method to be healthily productive 01:11:11 - Grace's resources on offer CONNECT WITH GRACE MARSHALL - Website - https://gracemarshall.com/ A free chapter of Grace's book, Struggle - https://gracemarshall.com/struggle/ Twitter: https://x.com/GraceMarshall IG: https://instagram.com/gracemarshallninja Facebook: https://www.facebook.com/gracemarshallcoaching LinkedIn: https://www.linkedin.com/in/gracemarshall/ CONNECT WITH ME - Take the EmoPersona Quiz - https://www.kratimehra.com/emopersonaquiz/ Subscribe to the Newsletter - https://www.kratimehra.com/newsletter/ For more, visit - https://www.kratimehra.com/experible/
TREEB TALKS FOR TUBS NOW! Join Brian, Dallas, Marten, and Treeb as we kick off the 2024 football season! Thank you to our Patreons! The show would not be possible without you! Club Card: Dan Krotzer, Jonathan Zinnel, Kurt Borchardt, Matthew Janicek, Nick Weber, “OGC”, Ron Woodman, Tom Kendall Tub Token: Ann Averitt, Bryan Crookham, Cleve, Dutch, Fred Noland, Hunter Hawkins, Jason Mayer, Josh Yon, Martin Arnzen, Nick Davis, Sean “The Podfather” Kramer, Steve Kurtz, Tim Nicolello, Tom McCormick, Tyler Harrington Premium Drink Token: Angela Arnzen, Bradley Laplante, Chad Curtis, Chuck Caswell, Dave Ellison, David Judd, Fred Noland, Gaylen Wood, James Gannon, Jarom Taylor, Jeremiah, John Peterson, Jonathan Jacobs, Josh Starkey, Kevin Ridenour, Kristy “Pristine B-tch” Mayer, Lucas Hight, Michael Farrell, Mike Sutton, Nickolaus Stutzman, Rick Sparks, Robert Borisch, Ryan Kruger, Sean Foster, Steve Greene, Steve Linsdey, Taylor Cash, Todd Glindeman, Todd Pinter, Travis Thompson, Turner Webb Well Token: Alex, Andrew Dennis, Andrew Kusik, Cameron Cochems, Connor Lindstrom, Curtis Westhoff, Dan Hunt, Dan Martson, Gage Purdom, Greendale, Jade Helmich, James, Jamie Hill, Jared Waters, Simon Miller, Maxx Antush, Matt Kalbfleisch, Mike Amos, Mike Culleton, Nate Mink, Nick McIver, Patrick Frerks, Peter Soeth, Randy White, Robbie Knight, Roger Dorn, Ryan Farren, TimH, TribeFromThaNorth, VandalAU, Vandal88 Join us (and our OnlyTubs Discord) by subscribing to our Patreon! www.patreon.com/tubsattheclub Show Sponsors: Hughes River Expeditions www.hughesriver.com
Send us a Text Message.Subscribe to the TellyCast YouTube channel for exclusive TV industry videosOn this week's show we're going back to the TellyCast Brand Funded Entertainment Summit in May and playing out the first session of the day in full, where the UK's three major broadcasters involved in the brand funded entertainment space share the projects they're currently working on and what they're planning for the future.Panelists are Bhav Chandrani, Director of BE Studio at ITV, Adam Middleton, Senior Creative Strategist at Channel 4 and Claire Speirs, Branded Content Controller at Sky Media.The show was recorded at 180 Strand as part of the TellyCast Brand Funded Entertainment Summit at Advertising Week Europe.Support the Show.Follow us on LinkedInConnect with Justin on LinkedINTellyCast videos on YouTubeTellyCast websiteTellyCast instaTellyCast TwitterTellyCast TikTok
Laurence Holmes shared his takeaways from attending Chicago Sky media day.
Laurence Holmes and Leila Rahimi were joined by Annie Costabile of the Sun-Times to share her takeaways from attending Chicago Sky media day.
Haize gives his thoughts after the Chicago Sky's media day. he also talks about how coach Spoon continues to set the standard for the team and how the players are responding. Links: https://linktr.ee/chicagoskycentral Get at us: Email: ChicagoSkyCentral@gmail.com Twitter:@ChicagoSkyPod Phone: (773) 270-2799 --- Support this podcast: https://podcasters.spotify.com/pod/show/chicago-sky-central/support
Covering the news this week, the Campaign editorial team discusses adland's biggest issues across media, creativity and tech.The team, hosted by media editor Beau Jackson, discusses the Sky media shortlist and why agency pitches are moving to a holding group solution their biggest clients. Tech editor Lucy Shelley delves deeper into Brave Bison's full-year results and how the agency made the Social Chain acquisition pay off. Deputy news editor Marianne Calnan gives her verdict from being on the ground at the Rise conference last week.Plus, the team reveal the campaigns that have caught their eye in the last week, including Waitrose's fallen billboard by Saatchi & Saatchi London, Ovo Energy's "Power nap" Alexa campaign by Goodstuff and Saatchis, and Tails.com's abundance (or not?) of labradors by TheOr.Further reading:Now takes ‘heart-breaking' decision to close after 13 years Hosted on Acast. See acast.com/privacy for more information.
In a special edition of The Media Leader Podcast, editor-in-chief Omar Oakes and reporter Jack Benjamin report live from last week's Connected TV World Summit in London.The pair discuss a number of topics in the world of TV that cropped up at the conference, such as the development and increasing popularity of FAST channels, the importance of TV operating systems to creating discoverability for broadcasters, and how media planners and buyers should be considering TV and the broader medium of "video" in 2024.Also featured are snippets from throughout the day, including an interview with Sky Media' investment director Ruth Cartwright, a presentation by Wavemaker's chief strategy and planning officer Elliott Millard, and more.Read our coverage from the event, including on how broadcasters are replacing lost linear audiences for advertisers, the future of addressable TV, and whether streaming services should be bundled on our website at themedialeader.co.uk.Highlights:0:37: Highlights from Day 1: new remote controls; the importance of smart TV operating systems; subscription bundling.3:48: Sky's Ruth Cartwright on the importance of measurement and collaboration.5:00: Retail media has come to TV.6:31: Highlights from Day 2: How everything is "video" now.13:40: What is and isn't working in FAST.---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderThreads: @TheMediaLeaderTwitter: @TheMediaLeader YouTube: The Media Leader
Campaign's creativity and culture editor Gurjit Degun is joined by editor-in-chief Gideon Spanier and roving reporter Charlotte Rawlings to discuss some of the latest news.They cover: Karen Blackett, WPP UK president, departing the business; Sky's media planning and buying review; the Campaign Media Awards shortlist and Rawlings' interview with Cannes Lions' global director of awards Marian Brannelly.Further reading:Adam & Eve/DDB: secret to Cannes success, comedy's return and consoling creativesCannes Lions 2023: see all the Grand Prix winners Hosted on Acast. See acast.com/privacy for more information.
In the world where music transcends boundaries and melodies echo through time, there exists a visionary artist who paints with light and captures the very essence of sonic genius. Jaclynn of Sky Media aka Neon Jackrabbit, a luminary in the realm of music photography, stands as a testament to the powerful synergy between sound and image. **Early Harmonies:**Born and raised amidst the rhythmic beats of the Texas Music Scene, Jaclynn of Sky Media developed an early affinity for the magic of music. Her journey with the lens began as a form of personal expression, an attempt to translate the emotions stirred by the music she loved into visual poetry. Little did she know that this passion would evolve into a remarkable career documenting the lives of the world's most celebrated musicians. **The Lens as a Sonic Brush:**Jaclynn of Sky Media doesn't merely capture moments; she orchestrates visual symphonies. Armed with an intuitive understanding of composition and a keen eye for detail, she transforms live performances into timeless portraits that resonate with the very soul of the artist. From the electrifying energy of rock concerts to the soulful intimacy of acoustic sessions, her portfolio weaves a tapestry of musical diversity.**Backstage Narratives:**Beyond the spotlight, Jaclynn of Sky Media has forged unique bonds with the musicians she photographs. Her backstage narratives offer a rare glimpse into the lives of these musical maestros — the pre-show rituals, the camaraderie between band members, and the unguarded moments that define their humanity. Through her lens, she not only captures the artists but also the stories behind the music. **Capturing Icons:**Her portfolio reads like a who's who of the music industry. From capturing the raw energy of legendary rock gods to freezing the elegance of classical virtuosos, Jaclynn of Sky Media has become a trusted chronicler of musical history. Her work has graced the covers of renowned magazines and adorned the walls of galleries, cementing her status as a visual storyteller of unparalleled skill.**A Woman in Focus:**In an industry often dominated by men, Jaclynn of Sky Media stands as a trailblazer. Her success not only speaks to her talent but also serves as an inspiration for aspiring female photographers**Legacy of Light:**As Jaclynn of Sky Media continues to traverse the southern United States, her lens poised to capture the next crescendo of musical brilliance, her legacy unfolds with each click. Her photographs not only freeze moments in time but etch the spirit of music into the collective memory of audiences worldwide. Through her artistry, she ensures that the magic of these musical moments is preserved for generations to come.https://www.instagram.com/neonjackrabbitSupport the showThanks for listening for more information or to listen to other podcasts or watch YouTube videos click on this link >https://thetroutshow.com/
Commercial leaders from Sky Media, Channel 4 and ITV spoke openly about Origin, ISBA's initiative to measure campaign reach across media, as part of Campaign's 'TV: The next episode' summit earlier this month.Campaign revisits the panel session with Brett Aumuller, managing director, Sky Media, Veriça Djurdjevic, chief revenue officer, Channel 4, and Kelly Williams, managing director, commercial, ITV, and hosted by Campaign editor Maisie McCabe.Campaign's reporter Shauna joins work and inspiration editor Imogen Watson in the studio to discuss job moves in the media industry, including Laura Fenton's promotion to UK chief executive of Omnicom Media Group as Dan Clays elevates to chief executive of OMG EMEA, Initiative's chief executive of UK James Shoreland decision to leave, and Clare Chapman returning to EssenceMediacom X as UK chief executive.Related articles:Omnicom Media Group names Dan Clays EMEA chief executive OMG UK appoints Laura Fenton chief executive The upward talent drain: pressure on juniors as ‘gurus' departCEO James Shoreland departs IPG Mediabrands' Initiative Clare Chapman set to rejoin EssencMediacomX Hosted on Acast. See acast.com/privacy for more information.
Skyline Sports' series of podcasts featuring media members who cover Big Sky Conference football continues with one of the veterans in the league: Shaun Rainey of SWX Montana who covers Montana and Montana State.
Our latest installment of our Big Sky Media series with interviews from some of the best reporters and analysts who cover the Big Sky Conference features Tom Stuber of Skyline Sports, who is in his second season covering Montana State football at Skyline Sports and has decades of experience as a sportswriter in Montana.
Our latest installment of our Big Sky Media series featuring some of the best reporters and analysts who cover the Big Sky Conference features Ashley Washburn, a reporter for KBZK TV in Bozeman who was the sideline reporter for MTN broadcasts for Bobcat football games last season.
Our latest installment of our Big Sky Media series featuring some of the best reporters and analysts who cover the Big Sky Conference features Kyle Hansen, a reporter for KPAX TV in Missoula who was the sideline reporter for MTN broadcasts for Griz football games last season.
The is the 7th episode and part 2 with Rena Maycock and Feargal Harrington from Intro Matchmaking and Cilter Technologies. This podcast brings you insightful conversation between Aidan Donnelly and entrepreneurs and business owners/management with their own unique story to tell. If you like what you hear, please like, share and subscribe. Rena Maycock is the founder / CEO of Cilter, a technology startup developing child protection software for smartphones that detects/blocks cyberbullying, grooming and suicide/self-harm in user-generated content on messaging apps and browsers. She started her career in advertising sales and went on to hold a variety of senior management and director roles in Sky Media, Sunshine and was latterly CEO of the iRadio group. She was appointed to the Commission on Taxation and Welfare and Chairs the board of the Irish International Business Network. If that wasn't enough she also writes a column for The Currency…. But I wont hold that against her!! In 2011 she co-founded Ireland's largest traditional matchmaking company, Intro, with Feargal Harrington. Feargal is the lead principal of that business now and also involved in Cilter. He is a regular media contributor on all things dating-related. Recently he founded Kombeara, a hard-Kombucha drinks company which will be the first of it's kind this side of the Atlantic selling organic, vegan, low-calorie and gluten free alcoholic kombucha to meet the demand for better-for-you alcoholic beverages which has already taken the US by storm Feargal began his career as an Estate Agent with property firm Lisney, before joining Sherry Fitzgerald in 2007.
Omar Oakes and Ella Sagar prove their dedication to B2B podcasting by missing the England v Nigeria World Cup penalty shootout to record this episode with their analysis on the industry's biggest stories.OFCOM'S MEDIA NATIONS REPORT - is broadcast media suffering from 'fragmentation' or does it really have a deeper cultural problem with more consumers preferring short-form content? Spoiler for Omar's opinion, which features in his column today.RAJAR - did the BBC score an own goal by letting Ken Bruce walk away with Popmaster? The Rajar radio audience figures once again provided a plethora of interesting audio stories... but do we need to play closer attention to talk radio and the rise of GB News/TalkTV?PLUS Omar and Ella reflect on Sky Media trialling ITV's self-serve ad platform, why so few people in the US are taking up ads on Netflix and Disney+, and why Omnicom is giving media owners and advertisers marks out of 100 for how sustainable they are.---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderThreads: @TheMediaLeaderTwitter: @TheMediaLeader YouTube: The Media Leader
The is the 6th episode with Rena Maycock and Feargal Harrington from Intro Matchmaking and Cilter Technologies. This podcast brings you insightful conversation between Aidan Donnelly and entrepreneurs and business owners/management with their own unique story to tell. If you like what you hear, please like, share and subscribe. Rena Maycock is the founder / CEO of Cilter, a technology startup developing child protection software for smartphones that detects/blocks cyberbullying, grooming and suicide/self-harm in user-generated content on messaging apps and browsers. She started her career in advertising sales and went on to hold a variety of senior management and director roles in Sky Media, Sunshine and was latterly CEO of the iRadio group. She was appointed to the Commission on Taxation and Welfare and Chairs the board of the Irish International Business Network. If that wasn't enough she also writes a column for The Currency…. But I wont hold that against her!! In 2011 she co-founded Ireland's largest traditional matchmaking company, Intro, with Feargal Harrington. Feargal is the lead principal of that business now and also involved in Cilter. He is a regular media contributor on all things dating-related. Recently he founded Kombeara, a hard-Kombucha drinks company which will be the first of it's kind this side of the Atlantic selling organic, vegan, low-calorie and gluten free alcoholic kombucha to meet the demand for better-for-you alcoholic beverages which has already taken the US by storm Feargal began his career as an Estate Agent with property firm Lisney, before joining Sherry Fitzgerald in 2007.
Jason Eck and Cody Hawkins join Prater and Mallory for separate conversations from Big Sky Media Day in Spokane on Monday. Eck touches on new optimism in Moscow, while Hawkins is asked about his dad (UC Davis coach Dan Hawkins).See omnystudio.com/listener for privacy information.
It's Big Sky Football Media Day - separate interviews with Idaho coach Jason Eck (optimistic) and Idaho State coach Cody Hawkins (determined), Boise State enters fall camp with five starting offensive linemen (how good are they?), Bob sits down with coaches Brady Hoke (San Diego State) and Brent Brennan (San Jose State) in Bronco Focus, there are 29 Idaho connections in the NFL as training camps open, Weekend Winners & LosersSee omnystudio.com/listener for privacy information.
Jason Eck and Cody Hawkins join Prater and Mallory for separate conversations from Big Sky Media Day in Spokane on Monday. Eck touches on new optimism in Moscow, while Hawkins is asked about his dad (UC Davis coach Dan Hawkins).See omnystudio.com/listener for privacy information.
It's Big Sky Football Media Day - separate interviews with Idaho coach Jason Eck (optimistic) and Idaho State coach Cody Hawkins (determined), Boise State enters fall camp with five starting offensive linemen (how good are they?), Bob sits down with coaches Brady Hoke (San Diego State) and Brent Brennan (San Jose State) in Bronco Focus, there are 29 Idaho connections in the NFL as training camps open, Weekend Winners & LosersSee omnystudio.com/listener for privacy information.
It's Big Sky Football Media Day - separate interviews with Idaho coach Jason Eck (optimistic) and Idaho State coach Cody Hawkins (determined), Boise State enters fall camp with five starting offensive linemen (how good are they?), Bob sits down with coaches Brady Hoke (San Diego State) and Brent Brennan (San Jose State) in Bronco Focus, there are 29 Idaho connections in the NFL as training camps open, Weekend Winners & LosersSee omnystudio.com/listener for privacy information.
Jason Eck and Cody Hawkins join Prater and Mallory for separate conversations from Big Sky Media Day in Spokane on Monday. Eck touches on new optimism in Moscow, while Hawkins is asked about his dad (UC Davis coach Dan Hawkins).See omnystudio.com/listener for privacy information.
Liam Dolan, Head of Digital Strategic Partnerships at Sky Media sat down with Fresh Air's Director of Content, Michaela Hallam, to discuss how and why Sky are investing in podcasting. They talk about the benefits of long form audio and the engaged communities it creates. They also uncover how Sky is refining its podcast strategy and the monetisation models they're using to get the most value for the brands they work with. This episode is part of our Media 360 series. Follow Fresh Ears to hear insights from some of the UK's marketing leaders.See omnystudio.com/listener for privacy information.
Main Content:(01:10-05:23): Why did you decide to rebrand?(05:26-09:47): What is Global Sky Media's new mission statement?(10:10-18:41): How can Global Sky Media expand to other parts of the world?(22:45-24:12): Launching a new website: globalsky.media (24:33-25:38): Where do our subscribers come from?(27:43-31:17): Forming partnerships to grow(31:17-38:32): Where will will the company be in five years' time?
Running a campaign that involves more than 200 organisations brings valuable lessons on building and maintaining relationships. Veg Power is a not-for-profit organisation focused on encouraging the UK to eat more vegetables. Since their inception around three years ago their successes include the award-winning 'Eat Them to Defeat Them' campaign in partnership with ITV, which included a TV ad supported by over £10m of advertising from ITV, Channel 4 and Sky Media. The fundamental difference with other healthy eating or public health campaigns is that the Veg Power operating model includes a strong, diverse and vocal alliance that has nationwide reach and impact – all on a very low budget. The alliance consists of individuals, groups and organisations that are passionate about the cause. It includes large and small businesses, national and local government, NGOs, community groups and schools, celebrities and influencers. This enables them to reach a greater range of individuals and adds credibility and interest to their campaigns. Joining Max on this month's broadcast will be Dan Parker from Veg Power and Jack Ward from British Growers - discussing how a better understanding of the vegetable consumer can drive category growth and product innovation.
In this podcast Jarod Barbee talks about Death's Head Press, And Hell Followed, Stygian Sky Media, and much more. About Jarod Barbee Jarod Barbee is the CEO of the indie horror publishing company, Death's Head Press and co-owner of Stygian Sky Media. He has been on a mission to bring the world quality anthologies, novels, … Continue reading
Running a campaign that involves more than 200 organisations brings valuable lessons on building and maintaining relationships. Veg Power is a not-for-profit organisation focused on encouraging the UK to eat more vegetables. Since their inception around three years ago their successes include the award-winning 'Eat Them to Defeat Them' campaign in partnership with ITV, which included a TV ad supported by over £10m of advertising from ITV, Channel 4 and Sky Media. This year the campaign's accompanying schools programme reached 500,000 primary school kids from 1,900 schools. They were able to demonstrate behaviour change with an additional 517 million children's vegetable portions sold from the campaign's launch in February 2019 to July 2020. The fundamental difference with other healthy eating or public health campaigns is that the Veg Power operating model includes a strong, diverse and vocal alliance that has nationwide reach and impact – all on a very low budget. The alliance consists of individuals, groups and organisations that are passionate about the cause. It includes large and small businesses, national and local government, NGOs, community groups and schools, celebrities and influencers. This enables them to reach a greater range of individuals and adds credibility and interest to their campaigns. On this months broadcast they will be discussing the role of role of veg in climate change and how British and Irish growers are adapting their businesses. Joining Dan Parker from Veg Power and Max will be David Simmons CEO, Riviera Produce.
Running a campaign that involves more than 200 organisations brings valuable lessons on building and maintaining relationships. Veg Power is a not-for-profit organisation focused on encouraging the UK to eat more vegetables. Since their inception around three years ago their successes include the award-winning ‘Eat Them to Defeat Them‘ campaign in partnership with ITV, which included a TV ad supported by over £10m of advertising from ITV, Channel 4 and Sky Media. This year the campaign's accompanying schools programme reached 500,000 primary school kids from 1,900 schools. They were able to demonstrate behaviour change with an additional 517 million children's vegetable portions sold from the campaign's launch in February 2019 to July 2020. The fundamental difference with other healthy eating or public health campaigns is that the Veg Power operating model includes a strong, diverse and vocal alliance that has nationwide reach and impact – all on a very low budget. The alliance consists of individuals, groups and organisations that are passionate about the cause. It includes large and small businesses, national and local government, NGOs, community groups and schools, celebrities and influencers. This enables them to reach a greater range of individuals and adds credibility and interest to their campaigns. We go live for a positive catch up with Dan Parker – Chief Executive Officer for Veg Power to gain an understanding as to how the campaign is tracking, why they need your ongoing assistance and taking a deep dive into the attitudes & awareness of seasonal vegetables. Dan has worked in marketing and advertising for 25 years. As Chief Executive and Executive Creative Director of marketing innovation agency Sponge, he pioneered online, mobile and location marketing for the world's largest food, restaurant, grocery, media, and technology brands, He is the project lead and Chief Executive Officer of Veg Power, a not-for-profit organisation which inspires kids to eat more vegetables. Veg Power is best known for the Eat Them to Defeat Them campaign for kids which reached into the homes of 40m people in 2019. David Rogers – Commercial Manager of Tozer Seeds also joins us to explain why they are proudly joining Veg Power‘s industry-first membership programme to increase veg consumption in the UK.
R&R is brought to you by Jeremiah Johnson Brewing As we inch towards the start of the 2021 season, we chat about the culture under the new staff and Brent Vigen, in particular comparing our feelings now versus the first few weeks after he was hired. We also share the audio we recorded with Coach Vigen from the Big Sky Media Day in Spokane on July 26th. Intro music courtesy of Ugly Duckling
Adam and Angel take a deep dive into Big Sky Conference Football Media days. We give our take aways from the event. We talk about which players are getting pre season honors. Also, we take a look at the new protected rivalries that the conference had released. Remember to rate, review, and subscribe to the podcast.
What did we learn from Big Sky Football Kickoff 2021. Brian Marceau attended and Chris watched. Heres is what we learned about for the first time and what we got more information on. Big Sky broadcast partners Root Sports & ESPN+What the coaches had to say (Dan Hawkins, Paul Petrino, Bobby Hauck etc) King SpudNew Schedule and protected rivales (annual games)Chris ESPN Lateral Move blog: https://tubsattheclub.com/2021/06/09/...Idaho State Rivalry blog: https://tubsattheclub.com/2018/10/05/killing-off-an-old-rivalry-for-a-new-one-may-be-the-best-way-to-win-the-old-one/Thank you to our Patreons! This episode is not possible without them:Tub Club:Nick Weber, Mathew Janicek & Daryn CozakTub Token: Nick StutzmanPremium Drink Token: Dave Ellison, Taylor CashSupport the show (https://www.patreon.com/TubsAtTheClub)Show Sponsors:Montucky Cold Snacks : https://montuckycoldsnacks.com/Hughes River Expiditions: hughesRiver.comSupport the show (https://www.patreon.com/TubsAtTheClub)
E44 That Great Business Show 2.00' Malcolm Murray, Director of Sales, Sky Media tells us how ten businesses can benefit - for FREE - from a total €200,000 value of TV advertising on Sky channels - €20k of airtime value per business. All the businesses have to do is to make the ad (which may only cost the business €1,500) and then (if chosen) those businesses can advertise nationally or right down to the individual households on Sky channels. Up to 200,000 homes might see your ad up to four times - a great launch for a small business. Sky Media has a system called AdSmart that can identify your perfect audience. Applications must be in BEFORE 3rd of August. More details www.adsmartfromsky.ieMalcolm's 'hire in a heartbeat'...Richard Branson.16.00' Leonie Lynch, Juspy, selected for the Amazon LaunchPad programme, tells her story of why her health drink's first iteration had to change from a 'ready to drink' formulation and then she had to 'pivot to powder'. She talks about her 'bias'...and discusses how bias in business can skew your business decisions, not always for the better. She explains how she got in touch with Teagasc and how wonderful Eddie O'Neill and Wendy Roberts in Teagasc were in helping develop her product and make it taste like Terry's Chocolate Orange. She recommends Trust Pilot as a sales tool. She's about to ship to Singapore and hopes for a successful exit in seven years.And her 'hire in a heartbeat'...it took some time to get a name from her but she finally opted for her own sister, Sharon McMeel. 37.00' Michael Egan, founder of MegaFab, based in Glenamaddy, Co. Galway. Having spent 32 years in companies including Kingspan he decided to go out on his own, making and selling products that he creates based on demands that he sees himself in his daily life, particularly around farms and farmyards. He had no plan when he finally left Kingspan and explains how he ended up setting up his own business and how his main product at the moment, his Tipsy Bin came about...and then how MoMate emerged. He explains the difference between a registered design (very cheap) versus (a very expensive) patent that then has to be protected (more costs). He references a Cavan based YouTuber called Adrian Morris who has been a huge help in marketing the Tipsy Bin.His 'hire in a heartbeat' - 'farmer' Jeremy Clarkson 57.00' Carlow based business and mindset coach for women, Lucy Gernon. She explains many of the differences between men and women in the way they sell themselves in business. She references a great book called The Chimp Paradox by Professor Steve Peters who has analysed these differences and she recommends a second book, Positive Intelligence by Shirzad Chamine. She introduces us to two of her favourite quotes, 'Her success is not my failure', and 'She's not your competition, she's proof it can be done' and explains how she uses those in her coaching. Her one big tip, 'ask for help'. www.LucyGernon.comHer 'hire in a heartbeat' - marketing guru Catherine Casey Hosted on Acast. See acast.com/privacy for more information.
David Smyth, Founder and CEO, YouLook.tv, joins host Vicki Lins to outline the development and marketing behind launching the United Kingdom's first independent AVOD service. As VOD consumption grows globally, media companies and entrepreneurs are recognizing a shift to AVOD allows content to reach a highly engaged audience, connecting both viewers and advertisers with a model that delivers more relevant ads and a better customer experience. David expands on his background as a TV executive at Sky Media and 20th Century Fox, his entrepreneurial vision for YouLook.tv, and shares insights about the market dynamics happening across the pond and how he intends to scale the business for long term success.
David Smyth, Founder and CEO, YouLook.tv, joins host Vicki Lins to outline the development and marketing behind launching the United Kingdom’s first independent AVOD service. As VOD consumption grows globally, media companies and entrepreneurs are recognizing a shift to AVOD allows content to reach a highly engaged audience, connecting both viewers and advertisers with a model that delivers more relevant ads and a better customer experience. David expands on his background as a TV executive at Sky Media and 20th Century Fox, his entrepreneurial vision for YouLook.tv, and shares insights about the market dynamics happening across the pond and how he intends to scale the business for long term success.
David Smyth, Founder and CEO, YouLook.tv, joins host Vicki Lins to outline the development and marketing behind launching the United Kingdom's first independent AVOD service. As VOD consumption grows globally, media companies and entrepreneurs are recognizing a shift to AVOD allows content to reach a highly engaged audience, connecting both viewers and advertisers with a model that delivers more relevant ads and a better customer experience. David expands on his background as a TV executive at Sky Media and 20th Century Fox, his entrepreneurial vision for YouLook.tv, and shares insights about the market dynamics happening across the pond and how he intends to scale the business for long term success.
David Smyth, Founder and CEO, YouLook.tv, joins host Vicki Lins to outline the development and marketing behind launching the United Kingdom's first independent AVOD service. As VOD consumption grows globally, media companies and entrepreneurs are recognizing a shift to AVOD allows content to reach a highly engaged audience, connecting both viewers and advertisers with a model that delivers more relevant ads and a better customer experience. David expands on his background as a TV executive at Sky Media and 20th Century Fox, his entrepreneurial vision for YouLook.tv, and shares insights about the market dynamics happening across the pond and how he intends to scale the business for long term success.
Rena Maycock is the founder / CEO of Cilter Technologies Limited, a technology startup developing child protection software for smartphones that detects/blocks cyberbullying, grooming and suicide/self-harm in user-generated content on messaging apps and browsers.Rena started her career in sales at 98FM and went on to hold a variety of senior management and director roles in Sky Media, Sunshine and iRadio.She went on to establish her own companies, face-to-face introductions agency Intro Matchmaking which remains Ireland's largest nationwide dating agency, and subsequently online dating site Arealkeeper.ie.Since inventing the Cilter software concept in 2016, Rena has successfully completed the US patent process, built an experienced management team and developed strategic partnerships with international stakeholders in child-protection. https://www.linkedin.com/in/rena-maycock-1a097217/ Support this show http://supporter.acast.com/scaling-your-business-wrian-lanigan. See acast.com/privacy for privacy and opt-out information.
Matteo Altieri, classe 1996, è un attore, influencer e imprenditore. Nel 2017, all'età di 21 anni ha creato House of Talent, un acceleratore di sogni: con la sua crew di talent e creator (+6M di follower) si rivolge al target pre-adolescenziale 9-14 anni, creando contenuti di intrattenimento in grado di trasmettere alle nuove generazioni valori come l'inclusione, il gioco di squadra e l'esaltazione delle diversità. Con un suo studio di registrazione di oltre 1.000mq a Cologno Monzese (MI), è anche produttore televisivo lavorando con alcuni dei maggiori player del mercato come MondoTV Group, Viacom CB, Sky Media e Netflix. A Novembre del 2020, il Gruppo OneDay di Paolo De Nadai ha annunciato l'acquisizione del 35% delle quote di House of Talent - allargando verso il basso l'età delle proprie community, riuscendo così ad arrivare con i suoi diversi business (ScuolaZoo, WeRoad, le agenzie di comunicazione ZooCom e Together, e OneDay stessa) a un'audience che va dagli 8 ai 35 anni.Se volete guardare alcuni dei loro contenuti, ecco la loro pagina YouTube:https://www.youtube.com/channel/UCkUP0tr9O2DhC4qyVv9mCkA
Chrisi and Aaron discuss video business cards. You will learn how, why, and what now regarding using these incredible marketing tools. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/teamhbcandmre/support
It started after he received a toy drone as a Christmas present. Aaron founded a company out of an activity that he loves. Hear the story.Top quality for Real estate media, aerial cinematograghy and commercial media as well. https://www.facebook.com/buckeyeskydroneservices/https://buckeyeskymedia.com/614-425-5646
This week Sue and ASD talk to Andrew Mortimer about the what Sky Media need to do over the next 5 years, what he wished he knew in his agency days about being a client and where he gets his fabulous pocket squares from.
Live stream news and live video platform updates for week commencing 19 August 2018.We share the latest live stream news you can use if you are a marketing, PR or business executive who wants to integrate live streaming into your communication plans for brand awareness, social selling, attracting leads to your organisation, employee engagement or crisis management.IN THIS EPISODE:- Facebook lands another big sports deal;- Sky Media launches a weekly live-chat show The Football Social;- Facebook acquires live streaming team and technology of Vidpresso;- Amazon broadens their programming on Twitch; - Looking for background music when working or studying? Check out Radios.yt, a new search engine for live streaming radio on YouTube;- YouTube is paying top creators to promote monetisation features;- And an example of how authors and book publishers can pre-promote a new book using Facebook Live and Instagram Live to boost pre-sales.If you find the show of interest please consider sharing it to your networks. If you like the show remember to subscribe to live notifications from our Live Stream Insiders Facebook Page http://www.Facebook.com/LiveStreamInsidersIf you prefer to subscribe to get replays on YouTube go here https://thisis.fyi/videotutorialsIf you have questions about using live video following the show, you can schedule a conversation with Krishna at http://www.Krishna.me/meetingFind the resources referred to in the show and additional live video news articles and tutorials at https://lsinsiders.com/19August2018linksMore live stream tutorials can be found at http://www.Krishna.me
After specialising in exclusive events in unique venues throughout the capital, Shout About London is the creative agency that leading brands want to work with at the moment. After having hosted one of the most talked about events of 2018, I wanted to find out more about the two young entrepreneurs behind Shout About London. Having set up in 2013 by two under-30 Londoners, Ben Gamble, and Stuart Groves, Shout About has grown exponentially, with the likes of Sky Media, Google, Redbull and Salesforce now calling themselves regular clients. T Having completed a 24hr Hackathon for Emap and the complete build for the launch of Game Of Thrones at Southwark Cathedral, not to mention securing numerous ‘firsts’ for venues and brands throughout the city, Ben and Stuart aren’t the kind of directors to sit back and leave the hard graft to their employees. To add another string to their bow, this year Shout About partnered on a new venue, Lost Rivers Leake Street, under Waterloo station on the iconic Leake Street Graffiti tunnel. They have grand ideas for this venue, with a 3-phase development plan already in place. However, in true Shout About style, the fact that the venue is in its shell state hasn’t stopped the brand from hosting some exclusive events.
Jamie West, Deputy Managing Director of Sky Media discusses 'Evolving the ad funded TV Broadcast model' • Making TV advertising more relevant to more brands • Building new ad products to compete in the digital age • Using devices, data and innovation to shape the future of TV revenue models Find out more about LOVE Broadcasting >> https://bit.ly/2KW5vAd