Podcasts about arlington economic development

It takes a lot of public/private partnerships to bring economic stability and growth to a community. Arlington strives to share these partnerships with small businesses that may not otherwise get access to big opportunities. For the second year, Arlington's BizLaunch team is working with Hyatt Crystal City on a Minority Vendor Showcase that takes a partnership to a new level. I'm Susan Soroko, Director of Creative Economy at Arlington Economic Development in Arlington, Virginia. The role of Economic Development is to retain and attract businesses where workers can live and thrive in a great community even when the work world is changing. We support (small) business through programs like BizLaunch and value the importance of placemaking and a sector devoted to creative economy and the arts. Today we're going to talk about a special partnership with Hyatt Crystal City and what it's like to bring your A game to an event.   To help me discuss this, I'd like to welcome Tiffany Hamilton, Co- Founder of Victor Wear. Did you know 85% of people with autism are unemployed or underemployed? People like our Co-Founder, Isaiah—a straight-A student, video game developer, swimmer, and competitive bowler—face challenges in the job market, despite their many abilities. That's why we launched Victor Wear, an award-winning activewear brand dedicated to inspiring resilience and empowering and employing the autism community. We aim to have our company primarily run by neurodivergent individuals to create jobs while changing the disability narrative and creating a more inclusive world. At the Hyatt Regency Crystal City, our commitment to the community, connection, and care is at the heart of everything we do. We strive to create meaningful opportunities and foster an environment where all individuals feel valued and supported. Building strong relationships and opening doors for our diverse neighbors is our passion, especially within our National Landing community. That is the spark and core to the Minority Vendor Showcase that we aim to host each year. Resources Victor Wear: https://victorwear.com/ Arlington Economic Development BizLaunch Division: https://www.arlingtoneconomicdevelopment.com/Small-Business General information about the Small Business Administration (SBA): https://www.sba.gov/ SBA resources locally: https://www.sba.gov/local-assistance SCORE Counseling and other resources: https://www.arlingtoneconomicdevelopment.com/Small-Business/Small-Business-Programs/One-on-One-Counseling Small Business Saturday, November 30, 2024 The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this episode of the Econ Dev Show, host Dane Carlson sits down with Victor Hoskins, President and CEO of Fairfax County Economic Development Authority, who oversees Virginia's largest economy and leads a team that has secured approximately $3 billion in capital investment. Victor shares insights from his unique career spanning both public and private sectors, including his instrumental role in securing Amazon HQ2 during his time at Arlington Economic Development. With candid reflections on his education at MIT, experience in private equity, and passion for creating economic opportunity, Victor reveals his philosophy that has helped companies create over 38,000 jobs in Fairfax County – a place he describes as "where companies come to dent the universe." Like this show? Please leave us a review here (https://econdevshow.com/rate-this-podcast/) — even one sentence helps! Special Guest: Victor Hoskins.

March is the month to celebrate Women's History. In business, 40% of new companies are started by women, employing 10 million workers and generating $1.8 trillion in revenue. That's a lot of economic impact to celebrate. I'm Susan Soroko, Director of Creative Economy at Arlington Economic Development in Arlington Virginia. The role of Economic Development is to retain and attract businesses where workers can live and thrive in a great community even when the work world is changing. We support (small) business through programs like BizLaunch and value the importance of placemaking and a sector devoted to creative economy and the arts. Today we're going to talk about the value and impact of women owned businesses on our economy. To help me discuss this I'd like to welcome Mary Wong, Founder and Principal Consultant of EvaluCcraft Global. Ms. Wong is the Founder and Principal Consultant of EvaluCraft Global, LLC, a data-driven and evidence-informed consulting firm that provides public and foreign policy analysis and evaluation services. Established in Arlington in January 2020 to meet an emerging need, EvaluCraft Global, LLC helps public and private sector organizations at all levels around the world engaged in public and international affairs to analyze, assess and evaluate associated policies and programs for effectiveness, impact, output and outcomes. Our core values are competence, transparency and accountability. Prior to launching EvaluCraft Global, Ms. Wong served 11 ½ years with the U.S. Department of State, most recently as Deputy Director in the Office of Management Policy and Resources in the Bureau of International Organization Affairs and prior to that as Deputy Director in the Office of the Fulbright Scholarship Board in the Bureau of Educational and Cultural Affairs. Before joining U.S. federal public service, Ms. Wong worked 8 ½ years on design and administration of international exchanges and training for the Institute of International Education in Washington, DC and in Hanoi, Vietnam. Ms. Wong has a Master of Public Policy degree in Program Evaluation from the George Washington University's Trachtenberg School of Public Policy & Administration, a Master of Arts degree in International Development with a focus on Social and Economic Development from the University of Kentucky's Patterson School of Diplomacy & International Commerce and a Bachelor of Arts degree in International Relations with a concentration in Political Economy from Drake University in Iowa. Ms. Wong is passionate about foreign policy relevance to the publics. When not working, Ms. Wong enjoys traveling and learning about the world with her husband and two children; cheering on her daughters in all their curricular and extracurricular pursuits, and contributing to community-building through the Bahá'í Faith and service projects. Resources: EvaluCraft Global  Arlington Economic Development BizLaunch Division: BizLaunch  Minority Vendor Fair Upcoming Minority Vendor Showcase at Hyatt Crystal City   General information about the Small Business Administration (SBA): https://www.sba.gov/ SBA resources locally: https://www.sba.gov/local-assistance SCORE Counseling and other resources: https://www.arlingtoneconomicdevelopment.com/Small-Business/Small-Business-Programs/One-on-One-Counseling Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

It's February! It's all about love and the Annual Celebration of Black History Month. I love how the two go hand in hand. This is an extra special podcast because Tara Palacios is filling in this month to host and in addition we are collaborating this month with our partners with the National Landing BID. Black History Month is a vital time to honor the achievements, resilience, and contributions of Black entrepreneurs who have shaped industries and paved the way for future generations. From trailblazers like Madam C.J. Walker to today's innovators in tech, finance, and beyond, their stories serve as powerful lessons in perseverance, creativity, and economic empowerment. As we celebrate Black excellence in entrepreneurship, we also recognize the ongoing challenges and the need for equitable opportunities. Join us as we highlight inspiring Black business leaders, share their journeys, and explore how we can foster a more inclusive and thriving entrepreneurial landscape. Hosting today is Tara Palacios, Director of BizLaunch at Arlington Economic Development in Arlington Virginia. Economic Development agencies throughout the US aim to build sustainable businesses and the role businesses play are vital to the health of our communities. We wholeheartedly support small business through BizLaunch and value the importance of placemaking as a sector devoted to creative economy and the arts. On today's show we are going to discuss black entrepreneurship and what it takes to innovate and create using food as a canvas…. To discuss this topic is the renowned Chef Rock Harper of Queen Mother's Kitchen located in National Landing in Arlington. Resources Queen Mother's Kitchen website: https://www.queenmothercooks.com/ National Landing BID: https://nationallanding.org/ Arlington Economic Development BizLaunch Division: https://www.arlingtoneconomicdevelopment.com/Small-Business General information about the Small Business Administration (SBA): https://www.sba.gov/ SBA resources locally: https://www.sba.gov/local-assistance SCORE Counseling and other resources: https://www.arlingtoneconomicdevelopment.com/Small-Business/Small-Business-Programs/One-on-One-Counseling Small Business Saturday, November 30, 2024 The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

It's January! It's the month for renewal, resolutions and fresh starts. Whether you're looking for personal or professional changes, now's the time to put plans to work. In Arlington Economic Development, training and support go hand and hand throughout the year, but this January, there's more in store. I'm Susan Soroko, Director of Creative Economy at Arlington Economic Development in Arlington Virginia. The role of Economic Development is to retain and attract businesses where workers can live and thrive in a great community even when the work world is changing. We support (small) business through programs like BizLaunch and value the importance of placemaking and a sector devoted to creative economy and the arts. Today we're going to talk about what it takes to transform a small business. Alex Held is Small Business Manager at Arlington Economic Development. He is a solutions oriented thinker with six years of business development, sales and marketing, and consulting experience in dynamic organizations both nonprofit and for-profit, managing competing priorities in a goal driven setting. I am particularly skilled at uncovering clients' needs and finding solutions to achieve their objectives. Resources Arlington Economic Development BizLaunch Division: https://www.arlingtoneconomicdevelopment.com/Small-Business BizLaunch Transformational Challenge and Pitch Fest event: https://www.arlingtoneconomicdevelopment.com/News-Resources/Events/BizLaunch-Transformational-Challenge-and-PitchFest Alex Held LinkedIn bio: https://www.linkedin.com/in/alex-held-cpm-747b6615/ The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

A quick online search of Cade Martin Photography will get you to a showcase of exceptional commercial work, video reels, sought after portraits and much more. But if you're trying to find out his secrets to business success – or even what he looks like! – you'll have to keep looking. I'm Susan Soroko, Director of Creative Economy at Arlington Economic Development in Arlington Virginia. The role of Economic Development is to retain and attract businesses where workers can live and thrive in a great community even when the work world is changing. We support (small) business through programs like BizLaunch and value the importance of placemaking and a sector devoted to creative economy and the arts. Today we're going to talk about art and business and the huge shifts in professional photography. Cade Martin's work is rooted in collaboration, flexibility, and sparks of creativity. Every image tells a story, whether in the spotlight of campaigns or in the moments in between. Cade lives in the Washington, DC area. He has worked with brands from Starbucks to Target, FDA to NPR, National Geographic to Sesame Street, bringing campaigns to life on budgets large or small. Resources View Cade Martin's work: https://www.cademartinphoto.com https://www.cademartin.com Arlington Economic Development BizLaunch Division: https://www.arlingtoneconomicdevelopment.com/Small-Business General information about the Small Business Administration (SBA): https://www.sba.gov/ SBA resources locally: https://www.sba.gov/local-assistance SCORE Counseling and other resources: https://www.arlingtoneconomicdevelopment.com/Small-Business/Small-Business-Programs/One-on-One-Counseling Small Business Saturday, November 30, 2024 The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

A quick online search of Cade Martin Photography will get you to a showcase of exceptional commercial work, video reels, sought after portraits and much more. But if you're trying to find out his secrets to business success – or even what he looks like! – you'll have to keep looking. I'm Susan Soroko, Director of Creative Economy at Arlington Economic Development in Arlington Virginia. The role of Economic Development is to retain and attract businesses where workers can live and thrive in a great community even when the work world is changing. We support (small) business through programs like BizLaunch and value the importance of placemaking and a sector devoted to creative economy and the arts. Today we're going to talk about art and business and the huge shifts in professional photography. Cade Martin's work is rooted in collaboration, flexibility, and sparks of creativity. Every image tells a story, whether in the spotlight of campaigns or in the moments in between. Cade lives in the Washington, DC area. He has worked with brands from Starbucks to Target, FDA to NPR, National Geographic to Sesame Street, bringing campaigns to life on budgets large or small. Resources View Cade Martin's work: https://www.cademartinphoto.com https://www.cademartin.com Arlington Economic Development BizLaunch Division: https://www.arlingtoneconomicdevelopment.com/Small-Business General information about the Small Business Administration (SBA): https://www.sba.gov/ SBA resources locally: https://www.sba.gov/local-assistance SCORE Counseling and other resources: https://www.arlingtoneconomicdevelopment.com/Small-Business/Small-Business-Programs/One-on-One-Counseling Small Business Saturday, November 30, 2024 The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

99.9% of businesses in the US are considered small businesses, employing over 61 million Americans, or nearly half of private sector employees. This makes small businesses a critical part of the business world and the communities they serve. I'm Susan Soroko, Director of Creative Economy at Arlington Economic Development in Arlington Virginia. The role of Economic Development is to retain and attract businesses where workers can live and thrive in a great community even when the work world is changing. We support (small) business through programs like BizLaunch and value the importance of placemaking and a sector devoted to creative economy and the arts. Today we're going to talk about small business/big economic impact. To help me discuss the role of small businesses, I'd like to welcome Larry G. Webb, District Director, Small Business Administration (SBA) Resources Arlington Economic Development BizLaunch Division: https://www.arlingtoneconomicdevelopment.com/Small-Business General information about the Small Business Administration (SBA): https://www.sba.gov/ SBA resources locally: https://www.sba.gov/local-assistance SCORE Counseling and other resources: https://www.arlingtoneconomicdevelopment.com/Small-Business/Small-Business-Programs/One-on-One-Counseling Small Business Saturday, November 30, 2024 The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

99.9% of businesses in the US are considered small businesses, employing over 61 million Americans, or nearly half of private sector employees. This makes small businesses a critical part of the business world and the communities they serve. I'm Susan Soroko, Director of Creative Economy at Arlington Economic Development in Arlington Virginia. The role of Economic Development is to retain and attract businesses where workers can live and thrive in a great community even when the work world is changing. We support (small) business through programs like BizLaunch and value the importance of placemaking and a sector devoted to creative economy and the arts. Today we're going to talk about small business/big economic impact. To help me discuss the role of small businesses, I'd like to welcome Larry G. Webb, District Director, Small Business Administration (SBA) Resources Arlington Economic Development BizLaunch Division: https://www.arlingtoneconomicdevelopment.com/Small-Business General information about the Small Business Administration (SBA): https://www.sba.gov/ SBA resources locally: https://www.sba.gov/local-assistance SCORE Counseling and other resources: https://www.arlingtoneconomicdevelopment.com/Small-Business/Small-Business-Programs/One-on-One-Counseling Small Business Saturday, November 30, 2024 The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this episode, host Susan Soroko, Director of Creative Economy at Arlington Economic Development, explores the vital role of innovation in fostering vibrant communities where people want to live and work. Joined by Natalia Micheletti, co-founder of the Pryze app, they discuss the importance of economic development in retaining and attracting businesses, even amid changing work environments. The conversation highlights various initiatives like BizLaunch, the significance of placemaking, and the creative economy and arts sector in enhancing community well-being. As Hispanic Heritage Month approaches, the episode also sets the stage for celebrating diverse businesses and events in Arlington, Virginia. Resources Arlington Innovation Fund https://www.arlingtoneconomicdevelopment.com/Locate-in-Arlington/Incentives-Services/Arlington-Innovation-Fund?_gl=1*xffokb*_ga*MTQ2NzYzMzM4MS4xNzA3NzU0MjEy*_ga_BSNCGMV709*MTcxODAyNDk3MC4yNi4xLjE3MTgwMjUyNzAuNjAuMC4xOTIwNzY5Mzc. Pryze App website: https://www.pryzeapp.com/ The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this episode, host Susan Sirocco, Director of Creative Economy at Arlington Economic Development, explores the vital role of innovation in fostering vibrant communities where people want to live and work. Joined by Natalia Micheletti, co-founder of the Pryze app, they discuss the importance of economic development in retaining and attracting businesses, even amid changing work environments. The conversation highlights various initiatives like BizLaunch, the significance of placemaking, and the creative economy and arts sector in enhancing community well-being. As Hispanic Heritage Month approaches, the episode also sets the stage for celebrating diverse businesses and events in Arlington, Virginia. Resources The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Today we're going to talk about the role of the arts in building a great community that people want to live and work in. Susan Soroko, Director of Creative Economy in BizLaunch at Arlington Economic Development talks with Alissa Maru, Associate Curator at Mason Exhibitions Arlington at George Mason University Also don't miss the 2024 Arlington ArtWalk on October 5. More information here. Resources Mason Exhibitions website: www.masonexhibitions.org AED Art Walk Announcement https://www.arlingtoneconomicdevelopment.com/News-Resources/Events/2024-Arlington-Art-Walk Art Walk Participants: ARC 3409 Art Studio artists Courtney Nguyen, Will Salha, Phil Linder, Bryn Wallace; Arlington Art Truck, Arlington Public Art, Arlington Public Library The Shop, Cody Gallery, Fred Schnider Gallery of Art, Mason Exhibitions, The Plaza at Mason Square, Museum of Contemporary Art (MoCA) Arlington, Northside Social Arlington, WHINO BizLaunch, Arlington's resource for small businesses: https://www.arlingtoneconomicdevelopment.com/Small-Business/About-BizLaunch The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Today we're going to talk about the role of the arts in building a great community that people want to live and work in. Host Susan Soroko, Director of Creative Economy in BizLaunch at Arlington Economic Development talks with Alissa Maru, Associate Curator at Mason Exhibitions Arlington at George Mason University Resources Mason Exhibitions website: www.masonexhibitions.org AED Art Walk Announcement https://www.arlingtoneconomicdevelopment.com/News-Resources/Events/2024-Arlington-Art-Walk Art Walk Participants: ARC 3409 Art Studio artists Courtney Nguyen, Will Salha, Phil Linder, Bryn Wallace; Arlington Art Truck, Arlington Public Art, Arlington Public Library The Shop, Cody Gallery, Fred Schnider Gallery of Art, Mason Exhibitions, The Plaza at Mason Square, Museum of Contemporary Art (MoCA) Arlington, Northside Social Arlington, WHINO BizLaunch, Arlington's resource for small businesses: https://www.arlingtoneconomicdevelopment.com/Small-Business/About-BizLaunch The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Brand the Change, Bonnie Habyan has a fireside chat with online community creator Scott MacGregor. Scott is the founder of The Outlier Project, a unique community and model that blends learning, networking, and experiences. Technology, the craving for community and the delivery of engagement at new levels with the likes of CEOs, Olympians, and navy seals are bringing online communities to new levels. Learn how the combination of innovation and technology is delivering new realities to people across the globe. SCOTTMACGREGOR FOUNDER & CEO SOMETHINGNEW LLC, THE OUTLIER PROJECT PUBLISHER & EDITOR-IN-CHIEF OUTLIER MAGAZINE Resources The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this episode of Brand the Change, Bonnie Habyan has a fireside chat with online community creator Scott MacGregor. Scott is the founder of The Outlier Project, a unique community and model that blends learning, networking, and experiences. Technology, the craving for community and the delivery of engagement at new levels with the likes of CEOs, Olympians, and navy seals are bringing online communities to new levels. Learn how the combination of innovation and technology is delivering new realities to people across the globe. SCOTTMACGREGOR FOUNDER & CEO SOMETHINGNEW LLC, THE OUTLIER PROJECT PUBLISHER & EDITOR-IN-CHIEF OUTLIER MAGAZINE Resources The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode digs into rapid change and shows how branding - both personally and professionally, drives positive results in a world where the only constant is change. In this episode of Brand the Change, Bonnie Habyan chats with two of USA Today's leaders, Kelly Andresen, President, USA Today National Sales, and Jenny Huang, Director, B2B Brand Marketing, to talk about the decades of innovation surrounding the country's first national newspaper, the evolution of content consumption over the years, and how USA Today has strategically and successfully adapted to remain a strong and growing brand in the fiercely competitive news space. Kelly Andresen is President of USA TODAY, National Sales, leading Gannett's national sales division, inclusive of the USA TODAY Network, Gannett's portfolio of over 250+ local and national sites. In this role, Andresen also oversees Gannett's national revenue operations, with a mix of retail marketing, branded content, and programmatic advertising.  In addition, she heads up Gannett's Sports Media Group sales and strategy division. Andresen received an MBA from the Robert H. Smith School of Business at The University of Maryland and is a graduate of Goucher College in Maryland. Jenny Huang is an innovative marketing executive with a unique blend of creativity and strategic insights. Honored in Campaign Magazine US' "Inspiring Women" and CIO VIEWS' “Most Innovative Leaders in Brand Marketing”, she holds multiple Cannes Lions and judges esteemed awards like the AAF American Advertising Awards. Currently Director of B2B Brand Marketing at Gannett USA TODAY Network, Jenny previously led marketing and communication initiatives for Fortune 500 clients at BBDO. Beyond marketing, she is a concert pianist, DEI advocate, and public speaker, with leadership roles at Omnicom Group's Asian Leaders Circle. Jenny's global influence spans 10+ countries as a classical pianist. Explore more at jennyhuangmusic.com. Resources This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/INNOVATE and get on your way to being your best self. The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

This episode digs into rapid change and shows how branding - both personally and professionally, drives positive results in a world where the only constant is change. In this episode of Brand the Change, Bonnie Habyan chats with two of USA Today's leaders, Kelly Andresen, President, USA Today National Sales, and Jenny Huang, Director, B2B Brand Marketing, to talk about the decades of innovation surrounding the country's first national newspaper, the evolution of content consumption over the years, and how USA Today has strategically and successfully adapted to remain a strong and growing brand in the fiercely competitive news space. Kelly Andresen is President of USA TODAY, National Sales, leading Gannett's national sales division, inclusive of the USA TODAY Network, Gannett's portfolio of over 250+ local and national sites. In this role, Andresen also oversees Gannett's national revenue operations, with a mix of retail marketing, branded content, and programmatic advertising.  In addition, she heads up Gannett's Sports Media Group sales and strategy division. Andresen received an MBA from the Robert H. Smith School of Business at The University of Maryland and is a graduate of Goucher College in Maryland. Jenny Huang is an innovative marketing executive with a unique blend of creativity and strategic insights. Honored in Campaign Magazine US' "Inspiring Women" and CIO VIEWS' “Most Innovative Leaders in Brand Marketing”, she holds multiple Cannes Lions and judges esteemed awards like the AAF American Advertising Awards. Currently Director of B2B Brand Marketing at Gannett USA TODAY Network, Jenny previously led marketing and communication initiatives for Fortune 500 clients at BBDO. Beyond marketing, she is a concert pianist, DEI advocate, and public speaker, with leadership roles at Omnicom Group's Asian Leaders Circle. Jenny's global influence spans 10+ countries as a classical pianist. Explore more at jennyhuangmusic.com. Resources This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/INNOVATE and get on your way to being your best self. The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this episode of Brand the Change, Host Bonnie Habyan sits down with podcast expert Brandy Whalen to talk about the explosive podcast industry and to provide listeners tips on how to leverage podcasts to grow their brand. This episode explains the strategy of podcasts in a marketing strategy to help build a brand. Whether you're a CEO of a major brand, a solopreneur, a founder of a start-up, or an executive, this episode takes a deep look at the growing influence of podcasts and why they are a strong tool to incorporate in your marketing mix. Resources This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/INNOVATE and get on your way to being your best self. The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this episode of Brand the Change, Host Bonnie Habyan sits down with podcast expert Brandy Whalen to talk about the explosive podcast industry and to provide listeners tips on how to leverage podcasts to grow their brand. This episode explains the strategy of podcasts in a marketing strategy to help build a brand. Whether you're a CEO of a major brand, a solopreneur, a founder of a start-up, or an executive, this episode takes a deep look at the growing influence of podcasts and why they are a strong tool to incorporate in your marketing mix. Resources This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/INNOVATE and get on your way to being your best self. The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this engaging discussion, Maarten Van Kroonenburg discusses his entreprenurial background and how it led him to develop a tried and true process for innovation that companies large and small can adopt. Innovation isn't driven by an epiphany and it is not an unreachable goal, it is the outcome of following a process, as unintuitive as it may seem. Don't miss these insights and more in this compelling episode spanning two countries and one innovative topic! Maarten van Kroonenburg is the dynamic founder and CEO of BW Ventures. Maarten is driven by a bold vision to transform the landscape for small businesses by developing resilient and scalable business models. From his early days as an entrepreneur in the music industry, Maarten quickly recognized the pitfalls small businesses face when modeled too closely on large corporations, often leading to critical and sometimes fatal mistakes. Armed with years of experience and a deeper understanding, he established BW Ventures, aimed at guiding companies to sidestep common pitfalls and innovate effectively and safely. Maarten combines strategic insight with practical experience, leading BW Ventures with a focus on structured, customer-centric strategies. His leadership empowers companies to confidently tackle future challenges. Under Maarten's guidance, BW Ventures exemplifies how innovation, grounded in pragmatism, can propel businesses toward sustained success through smart, informed strategies. Resources This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/INNOVATE and get on your way to being your best self. The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this engaging discussion, Maarten Van Kroonenburg discusses his entreprenurial background and how it led him to develop a tried and true process for innovation that companies large and small can adopt. Innovation isn't driven by an epiphany and it is not an unreachable goal, it is the outcome of following a process, as unintuitive as it may seem. Don't miss these insights and more in this compelling episode spanning two countries and one innovative topic! Maarten van Kroonenburg is the dynamic founder and CEO of BW Ventures. Maarten is driven by a bold vision to transform the landscape for small businesses by developing resilient and scalable business models. From his early days as an entrepreneur in the music industry, Maarten quickly recognized the pitfalls small businesses face when modeled too closely on large corporations, often leading to critical and sometimes fatal mistakes. Armed with years of experience and a deeper understanding, he established BW Ventures, aimed at guiding companies to sidestep common pitfalls and innovate effectively and safely. Maarten combines strategic insight with practical experience, leading BW Ventures with a focus on structured, customer-centric strategies. His leadership empowers companies to confidently tackle future challenges. Under Maarten's guidance, BW Ventures exemplifies how innovation, grounded in pragmatism, can propel businesses toward sustained success through smart, informed strategies. Resources This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/INNOVATE and get on your way to being your best self. The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

This is a special episode brought to you by Arlington Economic Development in Arlington, Virginia. Since 1996, when Arlington Cultural Affairs ‘Arts Incubator' was the first government arts program to win an Innovations in American Government Award from Harvard University's Kennedy School of Government and the Ford Foundation, support for arts organizations set the path for a thriving cultural sector. Today we're going to talk about the role of cultural affairs and the arts in a thriving community, and to help me discuss this topic, I'd like to welcome Michelle Isabelle-Stark Director, O County Cultural Affairs Division. Resources The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company  

In this episode of Brand the Change we are talking about the importance of automation in in growing the brand of a small and middle-market business. As Generation Z becomes a larger part of the consumer base, the digital first experience has never been more in demand. Leigh Hocker Radtke, Head of North America Product for Visa Commercial Solutions, shares some of the latest automation solution approaches for entrepreneurs, small and middle market companies that are supporting growth, reducing costs and elevating brands. Leigh Radtke leads the North America Product organization for Visa Commercial Solutions leading a team of product experts who focus on bringing innovative payment products and solutions to life for Visa's bank clients and technology partners to enable small, medium and large businesses to grow and thrive. Resources The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company.

This is a special episode brought to you by Arlington Economic Development in Arlington, Virginia. Today we're going to talk about Public/Private partnerships and how they are essential to the visibility of creative and cultural expression in Arlington. The uniqueness of these initiatives is key to attracting and retaining businesses of all sizes to an area, and today we're going to talk about this with someone who is directly involved in this. To help me discuss this topic, I'd like to welcome Josh Stoltzfus Deputy Director, Arlington County Cultural Affairs Division. RESOURCES The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company  

Today, we're talking about the increasing allure of the TEDx speaking circuit for professionals, entrepreneurs, and those who feel passionate about having an idea worth spreading. Despite its highly competitive environment, many aspire to present on the TEDx stage, hoping to share their stories from the iconic red dot. Resources The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Today we're going to talk about the future of commercial office space and how partnering with economic development organizations can help businesses maintain vibrant communities that create great places for people to live and work. This is a special episode brought to you by Arlington Economic Development in Arlington, Virginia. To help me discuss this topic, I'd like to welcome Ryan Touhill, Director of Economic Development, Arlington Economic Development. Resources The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this episode, we're talking about the growth trajectory of content creation and the innovation that is supporting its evolution. Brand the Change is honored to sit down with Authored Up's Founder Ivana Todovoric, who talks about the platform's quick evolution in supporting LinkedIn content creators. She shares her future outlook on the growth of creators and also talks about the various levels of social media influence evolving – not just influencers, but there are subcategories that are quickly developing. She also talks about = - what else – artificial intelligence and how she and her team are leveraging it to further enhance the Authored Up product. Resources The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Storytelling has become a powerful differentiator and critical tool in B2B marketing. In order to stand out in a digital world of noise, being able to connect with people is paramout. And the thing is, businesses are made up of people. The Business of Story Founder Park Howell has a very specific story framework structure he encourages businesses and companies to use for B2B marketing to stand out amongst the clutter of messaging, and he shares that framework on this Brand the Change episode. Resources The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Today we talk about the ABC's of Innovation with Robyn Bolton, Founder, MileZero. I don't mean the alphabet, what the ABC's refer to is the architecture, the behavior, and the culture of organizations that successfully drive innovation from within. Robyn is a passionate partner to business looking to take the nest step and this insightful conversation will surely touch on topics that seem familiar but are presented in a succinct and impactful way that can help to drive value creation in your organization. Resources MileZero: https://www.milezero.io/about/ The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this episode, we delve into the future of personal branding and the data that supports how and why one person can have more influence on trust than an entire organization. Dr. Talaya Waller is an expert on all things personal branding and she breaks down the different layers. Whether you are an influencer, a thought leader, or a subject matter expert - there are a variety of ways to position yourself and leverage your strengths, and she explains how. It doesn't matter what path you select, the one thing that is inherent in any direction is the connection that is behind the power of a product or service. Resources The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Today we're going to talk about some of the unique challenges and opportunities in branding and marketing a location, and in particular, the considerations and implications in reaching a Business to Business audience. To help me discuss this topic, I'd like to welcome Kelly Rindfusz, Communications Director at Arlington Economic Development in Arlington, Virginia. Resources Arlington Economic Development Website: https://www.arlingtoneconomicdevelopment.com The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Host Adam Chen talks with TJ Carvis of Gresham Smith about the impact of the physical environment on the employee experience. Resources Arlington Economic Development Website: https://www.arlingtoneconomicdevelopment.com The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Today we're going to talk about resiliency in the commercial real estate market and how innovative solutions matched with realistic expectations can mean good things for the industry, and for the businesses utilizing office space. To help me discuss this topic, I'd like to welcome Marc McCauley, Director of Real Estate Development, Arlington Economic Development, in Arlington, Virginia. Resources Arlington Economic Development Website: https://www.arlingtoneconomicdevelopment.com The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this episode, we are talking one of the most progressive, forward-thinking executive resume and LinkedIn branding experts out there. Sarah Johnston is the Briefcase Coach and she shares the secret sauce to standing out in our digital-firstt world. From messaging to marketing, she approaches the resume through the one proven method that cuts through the clutter. Two words. Story telling. Sarah herself has quite a story as she is approaching one million followers on LinkedIn. How in the world did she amass a million followers? She'll tell you. Don't miss this episode. Resources Briefcase Coach website: https://www.briefcasecoach.com/about/ The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this episode, I speak with the co-founders of Propexo (formerly Propify), a company focused on integrations between property technology solutions and the core property management software in use in the industry. The discussion highlights their journeys from working on product at Hubspot to their latest start up venture, the lessons they have learned along the way and what they endeavor to carry forward. Don't miss this insightful conversation. Resources Propexo website: https://www.propexo.com The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this episode, I speak with a global talent thought leader and innovator who helps lead a new vision for HR software and experience through conversational AI. We discuss how to evaluate talent, how to nurture talent, and what environments people actually want to work within. Don't miss hearing the strategic and tactical insights and advice stemming from years of experience in the Talent Acquisition and HR Tech space. Resources The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op.

In this conversation we dig into how to create an culture where innovation can thrive from a technology executive who also had a had in giving our host, Adam Chen, the room to innovate within The Amenity Collective. Listen to glean advise on how to best let go and build trust in your teams to deliver the outcomes you strive for. Resources The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op.

In this episode I speak with Rachel Druckenmiller, founder of Unmuted and keynote speaker/corporate facilitator. Rachel's unique journey is explored as well as how she found her passion in life helping individuals unmute themselves and stop the self-silencing behavior we all experience. Rachel opines on how internal and external obstacles can be overcome in both work and life to realze our full potential. Resources The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op.

In the tug-of-war between innovation and leadership, agility in adapting skills is quickly emerging as the hidden ace in the quest for market dominance. Do you have what it takes to be a leader in today's highly competitive marketplace? Do you want to know what it takes? Brand the Change had the unique opportunity to sit down with one of the world's leading search firms to speak with Partner Greg Welch about the needed superpowers for today's emerging leaders. Today's top experts need to understand competitive threats, exemplify data wizardly, have a great vision and be someone others want to follow. Greg shares this and so much more. Anyone looking to get an inside edge on positioning themselves ahead of the pact, this is a must listen to episode. RESOURCES Spencer Stuart: https://www.spencerstuart.com The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op.

In this episode, Adam Chen interviews Shane Pahl, a consultant by trade and organizational anthropologist by training. We discuss such heady topics as defining what intraprenuership means and how we see that play out in the organizations we have both worked with. Take a listen to glean insights on how organizations can cultivate people and foster innovation from the viewpoint of a hired gun brought in from the outside. Resources The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op.

LinkedIn is increasingly becoming a critical tool for sales and business. Add in AI, and now it's taking it to a whole different level. Companies that promote and support employee engagement and usage, especially thriving sales organizations that leverage social selling strategies, are reaping strong rewards. Where is it headed and how should employees and companies leverage it to build strong brands and uncover new business opportunities? In this latest episode, Brand the Change is thrilled to have LinkedIn Whisperer Brynne Tillman. Brynne provides a state of the state as well as some futuristic insights on integrating AI and where this powerful platform, now closing in on a billion users, is headed for employees and companies. Resources The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op.

When talking about business innovation, a lot of focus is placed on large enterprises, yet according to numbers from the Small Business Administration in January of 2023 99.9% - yes, 99.9% of companies, or roughly 33.2 million businesses are considered small businesses. Today we're going to talk about the valuable role that small businesses play, as well as how the places that small businesses are located in can help them back. To help me discuss this topic, I'd like to welcome Tara Palacios, Director of BizLaunch at Arlington Economic Development, based in Arlington County, Virginia. RESOURCES The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. SYNOPSIS The focus of economic development, as discussed in the episode, is to make a meaningful difference in someone's life and assist them in building a sustainable business. The host emphasizes that the goal is not merely to fulfill a requirement, but to genuinely impact individuals and their families. The philosophy is centered around uplifting everyone and creating opportunities for individuals to establish businesses that can support themselves and others. To achieve this, the episode suggests thinking creatively and looking beyond the challenges posed by the pandemic. The host mentions that they are actively exploring new tools and approaches to support economic development. They highlight the importance of forging partnerships with the right organizations, including unconventional ones, to foster meaningful collaborations. An example of such a partnership mentioned in the episode is with Amazon and AWS. Additionally, the episode addresses the challenges faced by small businesses within the context of economic development. The host acknowledges that small businesses often become consumed by day-to-day operations and the constant pursuit of growth. However, they emphasize the significance of staying aware of the changes happening around them, such as redevelopment and new business opportunities. Property owners may choose to redevelop their properties, which can pose challenges for existing businesses. Therefore, economic development efforts should also focus on honoring legacy businesses and finding ways to support them during property development processes. Throughout the episode, the host and guest stress the importance of thinking outside the box and collaborating with diverse organizations for economic development. They emphasize that economic development is not limited to traditional methods, but also involves exploring new tools and approaches. They underscore the need to look beyond the pandemic and identify the lessons learned that can have a lasting impact on economic development. The guest shares their philosophy of making a positive difference in people's lives and helping them build sustainable businesses. They express their motivation to uplift everyone and create opportunities for success. The host agrees and emphasizes the importance of partnering with the right organizations, including new types of organizations, to achieve these goals. One specific example of a partnership mentioned in the episode is with Amazon and AWS. The guest highlights the benefits of this partnership and how it contributes to economic growth and stability. Overall, the episode emphasizes the necessity for economic development initiatives to think innovatively, collaborate with diverse organizations, and explore innovative approaches to create lasting impact and support sustainable businesses. Arlington Economic Development offers a range of resources and tools to support the growth and success of small businesses. One of the programs they have implemented is BizLaunch, which is led by Tara Palacios. BizLaunch aims to provide assistance to small businesses and help them navigate the challenges they face. This includes offering guidance on marketing, economic development, and community engagement. In addition to providing resources, Arlington Economic Development recognizes the importance of digital communication in reaching and supporting small businesses. They have observed a digital divide between older, established businesses and new startups when it comes to adapting to online platforms. While startups were able to pivot and adapt to the digital landscape, older businesses struggled to make the transition. To address this issue, Arlington Economic Development has implemented a program called relaunch. This program aims to bridge the digital divide by providing support and resources to help legacy businesses adapt to the online world. Overall, Arlington Economic Development is committed to fostering a thriving business community in Arlington, Virginia. They acknowledge the vital role that small businesses play in the local economy and understand that supporting these businesses is crucial for the overall economic development of the community. Through programs like BizLaunch and relaunch, they provide the necessary tools and resources to help small businesses thrive and succeed in an increasingly digital world.

In this episode, co-host Adam Chen talks with Roger Thompson, former executive at FirstService Corporation and current consultant and doctoral candidate. Roger expands on the idea of design and how the structure of a meeting, of a team, and of a company can impact the effectiveness of ideation and brainstorming. Additionally, we discuss the responsibility of leaders and leadership to create a culture in which intrapreneurship can thrive and bias can be combated. RESOURCES The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op.

In this episode, Adam Chen interviews two change agents at Workforce.com, a leading workforce management software which manages scheduling, time & attendance, and payroll for organizations large and small. We hear two differing perspectives on what intraprenuership means at Workforce.com and how innovation is fostered and has evolved since the company's inception. Check out this new episode featuring insights from the co-founder as well as an intraprenuer who helps carry the baton forward as the company continues to grow its global operations. Resources The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Are you an intrapreneur or a rainmaker? Both are critical to help companies grow and thrive, and in this episode of Brand the Change, GPARENCY CEO, successful entrepreneur, and disruptor Ira Zlotowitz provides a detailed look into how he has built his company on a winning formula of employee attributes. He also outlines the skills you can bring to work that employers value most, and how taking risk and trying new ideas is critical for corporate and professional success. About Ira Zlotowitz Founder & CEO at GPARENCY | Membership-Based Commercial Mortgage Brokerage - Placing Deals For $4K | Thought Leader | Proud Father He founded GPARENCY in November 2021 with a simple mission: to change the way CRE funding is done and create more opportunities for others. Since then, he has gained national attention for his revolutionary pricing model and reputation for closing complex deals. He's changing the game and empowering borrowers to cut the commissions and get the world's best closers to run their deals for a max of $11K up front or ¼ point at closing. In addition to providing innovative solutions for CRE debt, he's passionate about helping connect those seeking equity with those looking for investment opportunities! If you have a deal that needs equity or are looking for properties to invest in for as little as $25K, send him a DM so he can introduce you. Since the age of 21, he has earned a number of accolades, including: Youngest President of any Top 10 mortgage brokerage Crain's youngest “Forty Under 40” honoree Mastermind behind Meridian's rise from $300M to $2B+ Founder and growth driver of Eastern Union to $5B He loves helping commercial real estate owners complete their capital stack and discovering new ways to give back, improve, and challenge the status quo. RESOURCES Gparency website: https://www.gparency.com The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op.

On this show, Christine Tran shares her learnings and advice on the exciting path of intrapreneurship and how it is closely related to and in fact supports entrepreneurship. We dive into culture and need to foster healthy dissention among the ranks. Check it out and see if you are ownership material.   RESOURCES Stay Arlington Website https://www.stayarlington.com Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com  The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op.

According to data from the U.S. Travel Association, there is a promising forecast for travel in 2023. It is predicted that the number of domestic trips, including both business and leisure, will surpass the levels seen in 2019 for the first time, marking a significant recovery from the impact of the COVID-19 pandemic. Today we're going to talk about the valuable role that destination marketing and building a strong destination to market plays in the overall growth of the business community in a region. To help me discuss this topic, I'd like to welcome Emily Cassell, Director, Arlington Convention and Visitors Service, based in Arlington County, Virginia. About Emily Cassell Emily is Director of the Arlington Convention and Visitors Service, Arlington, Virginia's official destination marketing organization and a division within Arlington Economic Development. Arlington has been Virginia's #1 county for visitor spending since 2009. Since joining AED in 2006, Emily has been responsible for leading all tourism-related strategy; marketing and public relations; meeting and convention sales; and visitor and convention services. Arlington visitors generated nearly $3.4 billion in spending in 2018, with tourism accounting for more than 26,000 local jobs, nearly $94 million in local tax receipts, and $127 million in state tax receipts. Emily has more than 25 years of marketing experience in travel, tourism, economic development and technology. She holds an International MBA from the University of South Carolina and Austria's Vienna University of Economics and Business, as well as a Bachelor of Journalism with Honors from the University of Texas at Austin. RESOURCES Stay Arlington Website https://www.stayarlington.com Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com  The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. SYNOPSIS This episode of the Innovation Economy Podcast discusses the role of destination marketing and building a strong destination in driving business growth. The guest, Emily Cassell, Director of Arlington Convention and Visitors Service, talks about the new destination branding initiative in Arlington, Virginia and how it was motivated by the impact of the COVID-19 pandemic. With a $3.25 million investment from the Virginia Tourism Corporation, Arlington was able to take a fresh research-based approach to branding and launch the new brand, "All in Arlington."

Welcome to a special episode of the The Agile Brand podcast that we call The Agile Brand Guide to Intrapreneurship.  While entrepreneurs are often lauded with creating new businesses and ideas, it is more often the case that change agents working within organizations—intrapreneurs—are responsible for innovation and seeing those new ideas through to completion. The Agile Brand Guide to Intrapreneurship shares stories and insights from leaders within organizations that had the courage to create new ways to move a business forward. In this first episode, co-host Adam Chen and Greg Kihlström discuss what it means to be an intrapreneur and give a preview of the rest of the series. About the Co-Host, Adam Chen Adam Chen is President at AmenityLinc. From Adam: My name is Adam Chen and I am a Change Agent. Throughout my career, I have focused on absorbing information from a variety of roles spanning business strategy, business development, technology and communications in a variety of industries ranging from Government Contracting, Finance, Advertising, Hospitality, and Professional Services to innovate and drive transformational improvements within the organizations I have been humbled to be a part of. In this, my most recent venture, I am now offering my breadth of experience through select consultation partnerships where the fit is right. Having held many senior roles such as Chief Information Officer, Chief Marketing Officer, Chief Experience Officer, and Senior Digital Strategist, I have a depth of experience in the following areas. If you would like to explore a collaborative relationship please contact me. RESOURCES The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op.

In this episode, we dig into the definition of an intrapreneur, the skillsets that make the role critical to companies, and their future in supporting business success with their innovative mindset. About Adam Chen Throughout his career, he has focused on absorbing information from a variety of roles spanning business strategy, business development, technology, and communications in a variety of industries ranging from Government Contracting, Finance, Advertising, Hospitality, and Professional Services to innovate and drive transformational improvements within the organizations he has been humbled to be a part of. In his most recent venture, he is now offering his breadth of experience through select consultation partnerships where the fit is right. Adam has held many senior roles such as Chief Information Officer, Chief Marketing Officer, Chief Experience Officer, and Senior Digital Strategist. RESOURCES The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op.

In this episode, we discuss the many factors that play into building and nurturing an intrapreneurial culture. Check out this in depth conversation with Elliot Pepper, Founder of Northbrook Financial, as he touches on the importance of accountability, communication, mentorship, and incentive structures in fostering a safe environment where anyone can identify and create new value. About Elliot Pepper Prior to launching Northbrook Financial, Elliot Pepper – a summa cum laude graduate of University of Maryland and University of Baltimore – worked in the tax practice of Ernst & Young, a “Big 4” global accounting firm, and Brown Advisory, a multi-national investment advisory firm. With strong tax technical acumen and a deep understanding of personal financial behavioral habits, Elliot connects with his clients by providing objective and actionable advice in relatable laymen's terms.  When he's not reading up on the latest changes to the tax code, Elliot enjoys spending time with his wife, daughter, and two sons. An avid runner and basketball fanatic, he has completed multiple marathons and loves playing and watching basketball with friends and family. He is also a self-described book worm and particularly enjoys reading about behavioral economics, financial markets, and anything related to big wave surfing! RESOURCES The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op.