Podcasts about whitepages

Resources to help your Cyber Security:https://www.usa.gov/credit-freezehttps://www.lastpass.com/https://www.whitepages.com/https://www.spokeo.com/https://www.peoplefinder.com/Richard Hickman's current consulting businesshttps://piqued.consulting/home?am_id=preppertalk4852Data broker sites:Whitepages.comSpokeo.comSupport the show, grab some merch!https://preppertalkradio.com/storeUse Code PrepperTalk10 for 10% offhttps://www.survivalfrog.com/Get Paris' Ebookhttps://pariscluff.com/preppertalkradiohttps://preppertalkradio.com/recommendations Click E1 App to download.Get your Patriot Packs 10% off use code PrepperTalkhttps://www.uspatriotpacks.com/preppertalkPreparedness Challenge Food Storage coursehttps://preparednesschallenge.com/home?am_id=paris6448Jase Medical. Get your antibiotic supplies.https://www.jasemedical.com/?rfsn=6574356.8994bdUse code "preppertalk" to get $10 off.H2Go Purifier - Code PrepperTalk for $6 offhttps://store.h2gopurifier.com/collections/products/products/h2go-purifier-globalHam Radio operator! Use code PrepperTalk for 10% offhttps://hamradioprep.com/Get your Goldbackshttps://alpinegold.com/ref/PrepperTalkDevos Outdoor Get 10% OFF! Code PrepperTalkhttps://www.devosoutdoor.com/?rstr=preppertalkOur Amazon Store:https://www.amazon.com/shop/preppertalkradioLion Energyhttps://rb.gy/rjcuztSupport the show, join our socialshttps://bio.link/preppertalkradioCheck out our websitehttps://preppertalkradio.com/Like Our Facebook page. https://www.facebook.com/preppertalkradio https://bio.link/preppertalkradio Are you looking to be better prepared for life? Combining 3 lifetimes of experienced, tried, and true prepping and self-reliance with diverse backgrounds educationally, vocationally and regionally. Aligned on the principles of God, family and country to help build a stronger, more prepared community and Nation. We believe every person and family has an obligation to be or become self-reliant and to help build stronger, more prepared communities for all of life's unexpected emergencies, BIG or small. It doesn't matter if you call yourself a prepper, a survivalist, a citizen or patriot; we are all in this together. Our mission is to survive, thrive and carry on traditions of liberty and self reliance through our faith and fellowship

Sarah is joined by Garrett Bucks, founder of The Barnraisers Project and author of the The White Pages and The Right Kind of White, to talk about the movies of 2024 and what they say about gender, parenting, sex, and more. Find out which of the 24 and 39 movies Garrett and Sarah watched (respectively) are their best and worst. Also — why Dune is a boymom movie, why Garrett had to fast-forward The Substance, and why Challengers is this year's Mamma Mia. * Garrett's Letterboxd* Together (the Swedish one)* Richard Brody's review of The Brutalist* Richard Brody's review of Emilia Pérez* Lindy West's S**t Actually* Babygirl director on Death, Sex, and Money This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit motherofitall.substack.com/subscribe

A lot of personal data – stuff like your home address, phone number, marital status and more – is out there on the internet. Anyone can buy it from sites like Whitepages, PeopleFinders or Intelius, which aggregate data from public records and social media. You can contact each of these “people search” sites and request they take down your information, but it’s a bit of a game of whack-a-mole. Naturally, a whole industry of data-removal services has sprung up. For a price, they promise to do the dirty work for you. But do they deliver? Marketplace's Meghan McCarty Carino spoke to Yael Grauer, a researcher at Consumer Reports, who recently looked into the efficacy of the data-removal industry.

A lot of personal data – stuff like your home address, phone number, marital status and more – is out there on the internet. Anyone can buy it from sites like Whitepages, PeopleFinders or Intelius, which aggregate data from public records and social media. You can contact each of these “people search” sites and request they take down your information, but it’s a bit of a game of whack-a-mole. Naturally, a whole industry of data-removal services has sprung up. For a price, they promise to do the dirty work for you. But do they deliver? Marketplace's Meghan McCarty Carino spoke to Yael Grauer, a researcher at Consumer Reports, who recently looked into the efficacy of the data-removal industry.

A lot of personal data – stuff like your home address, phone number, marital status and more – is out there on the internet. Anyone can buy it from sites like Whitepages, PeopleFinders or Intelius, which aggregate data from public records and social media. You can contact each of these “people search” sites and request they take down your information, but it’s a bit of a game of whack-a-mole. Naturally, a whole industry of data-removal services has sprung up. For a price, they promise to do the dirty work for you. But do they deliver? Marketplace's Meghan McCarty Carino spoke to Yael Grauer, a researcher at Consumer Reports, who recently looked into the efficacy of the data-removal industry.

Jay Foreman's Cleveland Browns QB's "White Pages" NamesAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, Dr. Angela Murphy, vice president of marketing and solution at Pidgin, discusses the revenue opportunities that instant payments offer financial institutions. She also discusses why banks and credit unions need to develop a payments strategy that reaches across their organizations.  You can find the white paper discussed in the show here: Whitepages (pidgin.net). You can find her YouTube channel here: Payments Elsa Intro (youtube.com) and her Instagram page here: https://www.instagram.com/paymentselsa/ .   This podcast was recorded on August 30, 2024. Things may have changed by the time you hear it.  

The disagreement over the concept of white privilege is at the center of many of our political and cultural struggles at the moment. On the Left, white privilege is a bedrock principle, a foundational assumption that motivates much of the discourse around race in America. On the Right, the concept is primarily an object of derision. It's dismissed, mocked and held up as the sign of the Left's moral confusion and obsession with identity politics.To work through this problem, we've brought together a Black conservative philosopher and a white anti-racist activist.Jason D. Hill is a professor of philosophy and the author of five books, including most recently What Do White Americans Owe Black People: Racial Justice in the Age of Post-Oppression. He holds a Ph.D. in philosophy and has been a professional writer and author for more than thirty years. Garrett Bucks is the founder of The Barnraisers Project, which is committed to organizing majority-white communities for racial and social justice. He is also the author of the popular Substack newsletter The White Pages, and recently released a memoir called The Right Kind of White. The QuestionsDoes white privilege exist?How does it interact with other forms of privilege, like class class and gender?Is it a useful concept politically and culturally? Show Notes3:09 - Defining white privilege6:22 - White working class critique12:44 - Black excellence15:04 - American individualism vs. communitarianism16:41 - Black immigrant experiences19:15 - On Robin DiAngelo22:58 - Left and Right class critiques of racial privilege25:11 - Intersectionality28:19 - White saviors33:02 - White guilt36:34 - Steelmanning Further ReadingJason Hill's letter to Ta-Nehisi CoatesCritique of Robin DiAngeloWhite Privilege: Unpacking the Invisible Knapsack by Peggy McIntosh What did you think about this episode? Email us at podcast@thedisagreement.com. You can also DM us @thedisagreementhq

Join Johnny Rabbit as he takes us on a nostalgic journey through the history of telephone exchanges in St. Louis, from the 1920s to the early 1960s. Johnny discusses how phone numbers once began with area-specific prefixes or exchanges, such as LA for Laclede and PR for Prospect, allowing people to pinpoint neighborhoods or towns just by the prefix. Learn about the evolution of dialing, the introduction of Touch-Tone phones, and the colorful range of telephones from the past. Johnny also reminisces about the days of coin-operated public phones, the cost of long-distance calls, and the transition from unified phone books to the separate white and yellow pages.

Remember The Yellow Pages and The White Pages? In today's Flashcast, Murray and Tamika take us back in time to tell the story of the first-ever telephone directory. Hosted on Acast. See acast.com/privacy for more information.

In this episode, 1HOOD blazes through a range of topics, including the Iowa Caucus aftermath. They critically examine 2024 presidential candidates like Donald Trump, Nikki Haley, and Vivek Ramaswamy, while further emphasizing the political need for better messaging and alignment with progressive ideals from the Biden administration and its potential ramifications come voting time.You'll want to watch til the end for a candid discussion on the denial of white supremacy, sparked by an email from a far right conservative viewer who denies the existence of white supremacy in his 99% white neighborhood. In response, Jasiri X and Miracle bring up key historical periods and modern-day systems that uphold white supremacy in America pointing out the need to strive for peace, and ‘the Maple Leaf Masquerader' himself, Saïd, highlights this week's “White Pages” a new book titled 'We Still Here: Hip Hop North of the 49th Parallel', about Canadian hip-hop culture and its rich history.___Stay Connected:Facebook: https://www.facebook.com/1HoodMediaInstagram: https://www.instagram.com/1hoodmediaTwitter: https://twitter.com/1hoodYouTube: https://www.youtube.com/@TWIWS____The #1 online destination for news written by and for Black Pittsburghhttps://blackpittsburgh.comConnect with 1HOOD onlinehttps://www.1hood.orgThe Vanguard of Arts and Activism___About The 1HOOD Podcast:This Week In White Supremacy is The 1Hood Podcast discussing the cultural effects and weekly injustices surrounding white supremacy; through intelligent, insightful commentary and often comedic conversations this podcast is geared towards adults who want to digest the latest news and events with humor and Hip-Hop.DISCLAIMERS: The views and opinions expressed during this presentation are those of the authors and do not necessarily reflect the official policy or position of 1Hood Media, 1Hood Power, and or its affiliates.We do not own the copyrights to the selected songs, audios and/or videos shared in this broadcast.This Week In White Supremacy is brought to you by the 1HOOD Media NetworkExplicit LanguageParental Discretion is AdvisedTV-MA_____

New phone number frustration, plus old weird phone numbers, and what was up with The Yellow Pages and The White Pages!?!?! Plus your calls, of course!!

Leigh McMillan is the CEO of Whitepages. She has a diverse professional background that includes roles in politics and Major League Baseball. As the CEO of Whitepages, she has helped to steer the company into the new era of data and technology. Leigh is not only a seasoned executive but also a winemaker and co-owner at Welcome Road Winery in Seattle. She joins Lindsay Pedersen to explore insights into leadership, building a strong company culture, and the challenges of leading a brand with high awareness and trust.  You'll hear Lindsay and Leigh discuss: Leigh emphasizes the importance of the diverse and passionate team at Whitepages, highlighting how the company has played the long game in nurturing talent and helping individuals grow their careers. With over 20 years of history, Whitepages has transitioned from the traditional phone book to a data-centric company. Leigh discusses the challenges of maintaining trust in a brand with high awareness and the need to evolve the business under a changing technological landscape. Leigh advocates for a non-linear career path, encouraging individuals to explore different roles and take chances to find their strengths and passions. The core of Whitepages' brand promise lies in balancing changing privacy norms with the necessity of contacting people outside the phone book. Leigh underscores the importance of transparency and trust in handling public information for the greater good. Whitepages' commitment to trust and transparency influences day-to-day decisions more than large strategic pursuits. The dual criteria for decision-making at Whitepages are ensuring it aligns with the brand promise of "data for good" and facilitates the growth and expansion of the team. Leigh feels a sense of stewardship towards Whitepages' legacy and a responsibility to the team that has trusted and joined her on this journey. Creating a collaborative environment and taking care of the team fosters a positive work culture. Leigh's advice to her younger self would be to have a more relaxed perspective and not perceive everything as a significant stressor. Resources Leigh McMillan on LinkedIn  Whitepages

Professional Morticia. Welcome To Laquinta California. The Borg Queen and the Christmas Prince. Strange things are afoot at CVS. Dodge trucks are Ford tough. Embalming For Dummies. Follow Your Dead Dreams. Dongle Nostalgia. Haunted by Smoking Butts. We Like Mike. Red On-Air Prince. Smelling the Right Tree. Elijah Blue Diamond Almond. White Pages, Red Flags! Freakin' For Two With Wendi and more on this episode of The Morning Stream. Hosted on Acast. See acast.com/privacy for more information.

Professional Morticia. Welcome To Laquinta California. The Borg Queen and the Christmas Prince. Strange things are afoot at CVS. Dodge trucks are Ford tough. Embalming For Dummies. Follow Your Dead Dreams. Dongle Nostalgia. Haunted by Smoking Butts. We Like Mike. Red On-Air Prince. Smelling the Right Tree. Elijah Blue Diamond Almond. White Pages, Red Flags! Freakin' For Two With Wendi and more on this episode of The Morning Stream. Hosted on Acast. See acast.com/privacy for more information.

Is considering diversity in hiring actually reverse racism? What if advocating for my colleagues of color means I lose my job? What do I do if I think my colleague doesn't like me because I'm a white guy?  Garrett Bucks, writer of The White Pages and founder of The Barnraisers Project, joins host Anne Helen Petersen to answer questions from white listeners struggling with issues of allyship and social justice at work.Need advice about a sticky situation at work? Head to www.workappropriate.com and tell us about it, or send us an email at workappropriate@crooked.comFollow @CrookedMedia on Instagram and Twitter for more original content, host takeovers and other community events.

Rich talked about a tech support scam that takes over your computer. When in doubt, press Control + Alt + Delete at the same time on your keyboard, then select your web browser and hit End Task. You can also turn off your computer or restart it. Whatever you do, don't give access to your computer, or download any software.Jennifer in Laguna Hills wants to know what to do with old cell phones. Rich recommends checking out this list of places that take them as a donation. Rich also likes Gizmogo, Best Buy Mail in Recycling Boxes, EcoATM.Marta in Laguna Nigel wants to know if there's an Android app that lets you set audio reminders by voice and have it announce the reminder at a certain time. Rich recommended Talking Recordable Voice Alarm, Talking Alarm Clock Beyond and Voice Memo Reminder but all of them require some level of manual time setting for the alarm. Listeners recommend using Alexa for this functionality!Rich used Lugg to get his new furniture delivered and it mostly worked out great. He then sold his old couches on OfferUp and the process was excellent.Sharon in Williamsburg, Ohio wants to know how to improve her Wi-Fi signal. Rich recommends moving the router to a more central location in the room.David in Orange wants to know why his phone number is out there.Google is making it easier to remove search results about you that contain your personal information.Nick in Anaheim wants to know if his computer was hijacked by ransomware.Kimber Streams of Wirecutter shares top affordable laptop and Chromebook picks under $1000.Patricia is in Southern California wants to know why her Wi-Fi is still showing even though she cut the cable to her box and cancelled service.David in Cerritos wants to know how to find the phone number of an old friend. Rich recommends Sunshine Contacts, Google Contacts, Siri Search on iPhone and WhitePages.com to do a reverse search of someone's address or name to find their phone number.Here's how to set up vertical app drawer scrolling on a Samsung phone.Liz in Riverside wants to know how to get rid of old hard drives from her deceased husband's computers. Rich recommends an e-waste recycling facility that offers hard drive shredding, or an application called DBAN or similar. Listener Tom recommends freeware called CBL Data Shredder.Verizon now has a $25 unlimited plan through Visible.Scam alert: Watch out for bogus QR codes to pay for parking lots and meters.Nina in San Bernardino wants to know why she can't access her Outlook email through Chrome. An extension might be interfering, check them here.Ron asks if there is a free QR Code generator that will take an iPhone contact entry and turn it into a QR code that the recipient can scan and add to their contacts? Rich likes HiHello. See his card here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You may know Danny Pellegrino as a screenwriter, New York Times bestselling author or host of the "Everything Iconic" podcast, but did you know that he's from the suburbs of Cleveland just like the Bayer siblings? On this episode of HOW DID WE GET WEIRD?, Jonah and Vanessa dig deep into the suburban memory well to discuss controversial Burger King closings, sneaking into Solon Cinema and the fuzzy moral area that surrounds "tasting" bulk candy. Danny also takes us on a deep dive into his childhood and adult obsession with Happy Meal Toys, the emotional impact that comes with being able to attain something that seemed impossible as a child and our favorite fast food marketing mash-ups. We also play a round of LEGIT MOAN OR UNNECESSARY GROAN where we discuss the lack of physical copies of the White Pages, why some people are not fans of cellphones/social media (we get it) and if there's any situation where it's OK to take up two parking spaces. You'll definitely want to listen to this iconic episode and share it with everyone you know! AND be sure to pre-order Danny's new book "Jolliest Bunch Unhinged Holiday Stories," which is out on October 24th.  See omnystudio.com/listener for privacy information.

In this episode of the Note Closers Show, Scott Carson answers a few questions from his previous episode on how to find information on vacant properties. Scott shares what websites he uses to find the information on the borrower, heirs, the underlying loan, and any other valuable info that he will need when it comes to getting in touch with the right party. Some of the websites that he discusses are Netronline.com, Spokeo.com, Whitepages.com, obituaries, social media, and county records.Book a call with Scott HERE!Watch the original video HERE!Love the show? Subscribe, rate, review, and share!Here's How »Join the Note Closers Show community today:WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes Pinterest

Join us in this conversation with Erica Barnhart as we discuss the work of channeling our energy, the vital importance of communication, psychological safety and so much more. Erica shares that, “words matter because they are matter” and explains more what she means as she gets into the energetics of language.  Erica Mills Barnhart is a communication advisor, speaker and professor. She is the founder and CEO of Claxon Communication, a company that teaches high-performing, purpose-centered leaders to communicate with clarity and confidence so they can create cultures where people feel included and inspired. Claxon's research based methods get clients big results in short order. Their clients include the Bill and Melinda Gates Foundation, Group Health Foundation, King County Library system, League of Education Voters, Macmiller, Microsoft, PATH, Team Read and White Pages. Erica is an associate teaching professor at the University of Washington. She is also the author of "Pitchfalls: Why Bad Pitches Happen to Good People" as well as the creator of The Wordifier, an online tool that helps nonprofits amplify their words. She wrote the Stanford Social Innovation Review article, Great Mission. Bad Statement. Why the Social Sector Should Worry About Their Words" If you would like to connect with or work with Erica you can go to her website at https://claxon-communication.com/ You can also find her on LinkedIn and listen to her podcast at Communicate for Good with Erica Mills Barnhart. Debbie helps entrepreneurs make a lot of money, doing what they love without sacrificing what's important to them, so they can live the life they desire.  She is passionate about helping other entrepreneurs lead their businesses instead of the business running their lives, so they can have their hopes, wishes and dreams come true. She is a published writer and an adjunct professor at Gonzaga University.

Thousands of people have had their data leaked online after a ‘misalignment of data' by Telstra. The leak occurred when people who elected to not have their details enlisted in the White Pages or directory assistant, had their data published. Telstra executive Michael Ackland told 6PR Mornings host Gary Adshead the leak was “unacceptable”.See omnystudio.com/listener for privacy information.

Bruce misses out on an invitation to a barbeque because of a misprint in the telephone directory. 

Welcome back to Season 6 of Beyond the Illusion Podcast! Do you wonder what extraordinary experiences a professional psychic medium must've had in their lifetime? Well this week's guest, Nicole Parish, doesn't disappoint! In this episode, Nicole, who's been psychic since childhood, shares incredible stories from her intuitive journey, along with helpful guidance so you can further develop your gifts. Highlights from our conversation: * What did she notice psychically as a child when attending AA meetings with her dad?
 * What happened as a teenager that undeniably confirmed her psychic abilities?
 * “The Phase of the White Pages” - an amazing stage of her psychic development! 
 * The “Three Tells” validation method Nicole asked of her Spirit Guides.
 * How does she receive intuitive information? Which of her higher senses are most active?
 * How can we set healthy energetic and psychic boundaries without fully closing off?
 * What are some helpful energetic hygiene practices?
 * How does Nicole experience medical intuition?
 * What's her process for agreeing to work with specific spirit guides?
 * What are some tools we can use to practice spiritual discernment?
 * Can everyone develop intuitive abilities?
 * Does Nicole psychically tap into world events?
 * What are some tricks of the trade that help her connect better spiritually?
 Nicole Parish is an International Psychic Medium whose down to earth personality has warmed hearts and brought ease to many. During readings Nicole works together with the client, their spirit helpers, and their loved ones who have crossed over to answer questions and receive guidance. This is for both in the daily workings of their life and also looking at the bigger picture of their soul life. For more information on Nicole and her services, visit NicoleParish.com. If you're enjoying listening to Beyond the Illusion Podcast, please leave a rating on Apple or Google Podcasts. This helps other people to find us.

Karen H. Willams is CEO of SAVITUDE the body shapee and fit genius company of the fashion wold. We are honored to have her on our show today. Karen will walk us through her former CEO and founder Camilla Olson's “White Pages” of body shape and proportions. The fashion industry benefits greatly from her research. Through IEEE & AI and her affiliate sales data, Her expertise is helping to implement her research and years of experience through forging ahead to see that 3D scanners have correct guidelines for gathering data needed for correct fit of garments/clothing silhouettes for various body shapes.

Karen H. Willams is CEO of SAVITUDE the body shapee and fit genius company of the fashion wold. We are honored to have her on our show today. Karen will walk us through her former CEO and founder Camilla Olson's “White Pages” of body shape and proportions. The fashion industry benefits greatly from her research. Through IEEE & AI and her affiliate sales data, Her expertise is helping to implement her research and years of experience through forging ahead to see that 3D scanners have correct guidelines for gathering data needed for correct fit of garments/clothing silhouettes for various body shapes.

(c)Kai Pohl #artdisc.org

Fromatoarbitration.com M-01548 The White Pages

This is Today features the stories that make this day unique. It's Monday, February 21, 2022, and here is what we talk about today:Presidents DayNational Sticky Bun DayNational Grain-Free DayFirst Phone BookShow LinksPhone Book UsesCatalog ChoiceOpt Out of Yellow Pages, White Pages & Phone Books Delivery, National Yellow Pages Opt Out SitePodcast of the day: Very PresidentialHelp to support this podcast and get Patreon only perks:Become a Patron for as low as $3 a month!Additional X Audio Podcasts:Subscribe to Learning MoreSubscribe to DIY For Business Get bonus content on Patreon See acast.com/privacy for privacy and opt-out information.

About JasonJason Frazier is a Software Engineering Manager at Ekata, a Mastercard Company. Jason's team is responsible for developing and maintaining Ekata's product APIs. Previously, as a developer, Jason led the investigation and migration of Ekata's Identity Graph from AWS Elasticache to Redis Enterprise Redis on Flash, which brought an average savings of $300,000/yr.Links: Ekata: https://ekata.com/ Email: jason.frazier@ekata.com LinkedIn: https://www.linkedin.com/in/jasonfrazier56 TranscriptAnnouncer: Hello, and welcome to Screaming in the Cloud with your host, Chief Cloud Economist at The Duckbill Group, Corey Quinn. This weekly show features conversations with people doing interesting work in the world of cloud, thoughtful commentary on the state of the technical world, and ridiculous titles for which Corey refuses to apologize. This is Screaming in the Cloud.Corey: This episode is sponsored in part by our friends at Sysdig. Sysdig is the solution for securing DevOps. They have a blog post that went up recently about how an insecure AWS Lambda function could be used as a pivot point to get access into your environment. They've also gone deep in-depth with a bunch of other approaches to how DevOps and security are inextricably linked. To learn more, visit sysdig.com and tell them I sent you. That's S-Y-S-D-I-G dot com. My thanks to them for their continued support of this ridiculous nonsense.Corey: Today's episode is brought to you in part by our friends at MinIO the high-performance Kubernetes native object store that's built for the multi-cloud, creating a consistent data storage layer for your public cloud instances, your private cloud instances, and even your edge instances, depending upon what the heck you're defining those as, which depends probably on where you work. It's getting that unified is one of the greatest challenges facing developers and architects today. It requires S3 compatibility, enterprise-grade security and resiliency, the speed to run any workload, and the footprint to run anywhere, and that's exactly what MinIO offers. With superb read speeds in excess of 360 gigs and 100 megabyte binary that doesn't eat all the data you've gotten on the system, it's exactly what you've been looking for. Check it out today at min.io/download, and see for yourself. That's min.io/download, and be sure to tell them that I sent you.Corey: Welcome to Screaming in the Cloud. I'm Corey Quinn. This one is a bit fun because it's a promoted episode sponsored by our friends at Redis, but my guest does not work at Redis, nor has he ever. Jason Frazier is a Software Engineering Manager at Ekata, a Mastercard company, which I feel, like, that should have some sort of, like, music backstopping into it just because, you know, large companies always have that magic sheen on it. Jason, thank you for taking the time to speak with me today.Jason: Yeah. Thanks for inviting me. Happy to be here.Corey: So, other than the obvious assumption, based upon the fact that Redis is kind enough to be sponsoring this episode, I'm going to assume that you're a Redis customer at this point. But I'm sure we'll get there. Before we do, what is Ekata? What do you folks do?Jason: So, the whole idea behind Ekata is—I mean, if you go to our website, our mission statement is, “We want to be the global leader in online identity verification.” What that really means is, in more increasingly digital world, when anyone can put anything they want into any text field they want, especially when purchasing anything online—Corey: You really think people do that? Just go on the internet and tell lies?Jason: I know. It's shocking to think that someone could lie about who they are online. But that's sort of what we're trying to solve specifically in the payment space. Like, I want to buy a new pair of shoes online, and I enter in some information. Am I really the person that I say I am when I'm trying to buy those shoes? To prevent fraudulent transactions. That's really one of the basis that our company goes on is trying to reduce fraud globally.Corey: That's fascinating just from the perspective of you take a look at cloud vendors at the space that I tend to hang out with, and a lot of their identity verification of, is this person who they claim to be, in fact, is put back onto the payment providers. Take Oracle Cloud, which I periodically beat up but also really enjoy aspects of their platform on, where you get to their always free tier, you have to provide a credit card. Now, they'll never charge you anything until you affirmatively upgrade the account, but—“So, what do you do need my card for?” “Ah, identity and fraud verification.” So, it feels like the way that everyone else handles this is, “Ah, we'll make it the payment networks' problem.” Well, you're now owned by Mastercard, so I sort of assume you are what the payment networks, in turn, use to solve that problem.Jason: Yeah, so basically, one of our flagship products and things that we return is sort of like a score, from 0 to 400, on how confident we are that this person is who they are. And it's really about helping merchants help determine whether they should either approve, or deny, or forward on a transaction to, like, a manual review agent. As well as there's also another use case that's even more popular, which is just, like, account creation. As you can imagine, there's lots of bots on everyone's [laugh] favorite app or website and things like that, or customers offer a promotion, like, “Sign up and get $10.”Well, I could probably get $10,000 if I make a thousand random accounts, and then I'll sign up with them. But, like, make sure that those accounts are legitimate accounts, that'll prevent, like, that sort of promo abuse and things like that. So, it's also not just transactions. It's also, like, account openings and stuff, make sure that you actually have real people on your platform.Corey: The thing that always annoyed me was the way that companies decide, oh, we're going to go ahead and solve that problem with a CAPTCHA on it. It's, “No, no, I don't want to solve machine learning puzzles for Google for free in order to sign up for something. I am the customer here; you're getting it wrong somewhere.” So, I assume, given the fact that I buy an awful lot of stuff online, but I don't recall ever seeing anything branded with Ekata that you do this behind the scenes; it is not something that requires human interaction, by which I mean, friction.Jason: Yeah, for sure. Yeah, yeah. It's behind the scenes. That's exactly what I was about to segue to is friction, is trying to provide a frictionless experience for users. In the US, it's not as common, but when you go into Europe or anything like that, it's fairly common to get confirmations on transactions and things like that.You may have to, I don't know text—or get a code text or enter that online to basically say, like, “Yes, I actually received this.” But, like, helping—and the reason companies do that is for that, like, extra bit of security and assurance that that's actually legitimate. And obviously, companies would like to prefer not to have to do that because, I don't know, if I'm trying to buy something, this website makes me do something extra, the site doesn't make me do anything extra, I'm probably going to go with that one because it's just more convenient for me because there's less friction there.Corey: You're obviously limited in how much you can say about this, just because it's here's a list of all the things we care about means that great, you've given me a roadmap, too, of things to wind up looking at. But you have an example or two of the sort of the data that you wind up analyzing to figure out the likelihood that I'm a human versus a robot.Jason: Yeah, for sure. I mean, it's fairly common across most payment forms. So, things like you enter in your first name, your last name, your address, your phone number, your email address. Those are all identity elements that we look at. We have two data stores: We have our Identity Graph and our Identity Network.The Identity Graph is what you would probably think of it, if you think of a web of a person and their identity, like, you have a name that's linked to a telephone, and that name is also linked to an address. But that address used to have previous people living there, so on and so forth. So, the various what we just call identity elements are the various things we look at. It's fairly common on any payment form, I'm sure, like, if you buy something on Amazon versus eBay or whatever, you're probably going to be asked, what's your name? What's your address? What's your email address? What's your telephone?Corey: It's one of the most obnoxious parts of buying things online from websites I haven't been to before. It's one of the genius ideas behind Apple Pay and the other centralized payment systems. Oh, yeah. They already know who you are. Just click the button, it's done.Jason: Yeah, even something as small as that. I mean, it gets a little bit easier with, like, form autocompletes and stuff like, oh, just type J and it'll just autocomplete everything for me. That's not the worst of the world, but it is still some amount of annoyance and friction. [laugh].Corey: So, as I look through all this, it seems like one of the key things you're trying to do since it's in line with someone waiting while something is spinning in their browser, that this needs to be quick. It also strikes me that this is likely not something that you're going to hit the same people trying to identify all the time—if so, that is its own sign of fraud—so it doesn't really seem like something can be heavily cached. Yet you're using Redis, which tells me that your conception of how you're using it might be different than the mental space that I put Redis into what I'm thinking about where this ridiculous architecture diagram is the Redis part going to go?Jason: Yeah, I mean, like, whenever anyone says Redis, thinks of Redis, I mean, even before we went down this path, you always think of, oh, I need a cache, I'll just stuff in Redis. Just use Redis as a cache here and there. I don't know, some small—I don't know, a few tens, hundreds gigabytes, maybe—cache, spin that up, and you're good. But we actually use Redis as our primary data store for our Identity Graph, specifically for the speed that we can get. Because if you're trying to look for a person, like, let's say you're buying something for your brother, how do we know if that's true or not? Because you have this name, you're trying to send it to a different address, like, how does that make sense? But how do we get from Corey to an address? Like, oh, maybe used to live with your brother?Corey: It's funny, you pick that as your example; my brother just moved to Dublin, so it's the whole problem of how do I get this from me to someone, different country, different names, et cetera? And yeah, how do you wind up mapping that to figure out the likelihood that it is either credit card fraud, or somebody actually trying to be, you know, a decent brother for once in my life?Jason: [laugh]. So, I mean, how it works is how you imagine you start at some entry point, which would probably be your name, start there and say, “Can we match this to this person's address that you believe you're sending to?” And we can say, “Oh, you have a person-person relationship, like he's your brother.” So, it maps to him, which we can then get his address and say, “Oh, here's that address. That matches what you're trying to send it to. Hey, this makes sense because you have a legitimate reason to be sending something there. You're not just sending it to some random address out in the middle of nowhere, for no reason.”Corey: Or the drop-shipping scams, or brushing scams, or one of—that's the thing is every time you think you've seen it all, all you have to do is look at fraud. That's where the real innovation seems to be happening, [laugh] no matter how you slice it.Jason: Yeah, it's quite an interesting space. I always like to say it's one of those things where if you had the human element in it, it's not super easy, but it's like, generally easy to tell, like, okay, that makes sense, or, oh, no, that's just complete garbage. But trying to do it at scale very fast in, like, a general case becomes an actual substantially harder problem. [laugh]. It's one of those things that people can probably do fairly well—I mean, that's why we still have manual reviews and things like that—but trying to do it automatically or just with computers is much more difficult. [laugh].Corey: Yeah, “Hee hee, I scammed a company out of 20 bucks is not the problem you're trying to avoid for.” It's the, “Okay, I just did that ten million times and now we have a different problem.”Jason: Yeah, exactly. I mean, one of the biggest losses for a lot of companies is, like, fraudulent transactions and chargebacks. Usually, in the case on, like, e-commerce companies—or even especially like nowadays where, as you can imagine, more people are moving to a more online world and doing shopping online and things like that, so as more people move to online shopping, some companies are always going to get some amount of chargebacks on fraudulent transactions. But when it happens at scale, that's when you start seeing many losses because not only are you issuing a chargeback, you probably sent out some products, that you're now out some physical product as well. So, it's almost kind of like a double-whammy. [laugh].Corey: So, as I look through all this, I tended to always view Redis in terms of, more or less, a key-value store. Is that still accurate? Is that how you wind up working with it? Or has it evolved significantly past them to the point where you can now do relational queries against it?Jason: Yeah, so we do use Redis as a key-value store because, like, Redis is just a traditional key-value store, very fast lookups. When we first started building out Identity Graph, as you can imagine, you're trying to model people to telephones to addresses; your first thought is, “Hey, this sounds a whole lot like a graph.” That's sort of what we did quite a few years ago is, let's just put it in some graph database. But as time went on and as it became much more important to have lower and lower latency, we really started thinking about, like, we don't really need all the nice and shiny things that, like, a graph database or some sort of graph technology really offers you. All we really need to do is I need to get from point A to point B, and that's it.Corey: Yeah, [unintelligible 00:10:35] graph database, what's the first thing I need to do? Well, spend six weeks in school trying to figure out exactly what the hell of graph database is because they're challenging to wrap your head around at the best of times. Then it just always seemed overpowered for a lot of—I don't want to say simple use cases; what you're doing is not simple, but it doesn't seem to be leveraging the higher-order advantages that graph database tends to offer.Jason: Yeah, it added a lot of complexity in the system, and [laugh] me and one of our senior principal engineers who's been here for a long time, we always have a joke: If you search our GitHub repository for… we'll say kindly-worded commit messages, you can see a very large correlation of those types of commit messages to all the commits to try and use a graph database from multiple years ago. It was not fun to work with, just added too much complexity, and we just didn't need all that shiny stuff. So, that's how we really just took a step back. Like, we really need to do it this way. We ended up effectively flattening the entire graph into an adjacency list.So, a key is basically some UUID to an entity. So, Corey, you'd have some UUID associated with you and the value would be whatever your information would be, as well as other UUIDs to links to the other entities. So, from that first retrieval, I can now unpack it, and, “Oh, now I have a whole bunch of other UUIDs I can then query on to get that information, which will then have more IDs associated with it,” is more or less sort of how we do our graph traversal and query this in our graph queries.Corey: One of the fun things about doing this sort of interview dance on the podcast as long as I have is you start to pick up what people are saying by virtue of what they don't say. Earlier, you wound up mentioning that we often use Redis for things like tens, or hundreds of gigabytes, which sort of leaves in my mind the strong implication that you're talking about something significantly larger than that. Can you disclose the scale of data we're talking about her?Jason: Yeah. So, we use Redis as our primary data store for our Identity Graph, and also for—soon to be for our Identity Network, which is our other database. But specifically for our Identity Graph, scale we're talking about, we do have some compression added on there, but if you say uncompressed, it's about 12 terabytes of data that's compressed, with replication into about four.Corey: That's a relatively decent compression factor, given that I imagine we're not talking about huge datasets.Jason: Yeah, so this is actually basically driven directly by cost: If you need to store less data, then you need less memory, therefore, you need to pay for less.Corey: So, our users once again have shored up my longtime argument that when it comes to cloud, cost and architecture are in fact the same thing. Please, continue by all means.Jason: I would be lying if I said that we didn't do weekly slash monthly reviews of costs. Where are we spending costs in AWS? How can we improve costs? How can we cut down on costs? How can you store less—Corey: You are singing my song.Jason: It is a [laugh] it is a constant discussion. But yeah, so we use Zstandard compression, which was developed at Facebook, and it's a dictionary-based compression. And the reason we went for this is—I mean like if I say I want to compress, like, a Word document down, like, you can get very, very, very high level of compression. It exists. It's not that interesting, everyone does it all the time.But with this we're talking about—so in that, basically, four or so terabytes of compressed data that we have, it's something around four to four-and-a-half billion keys and values, and so in that we're talking about each key-value only really having anywhere between 50 and 100 bytes. So, we're not compressing very large pieces of information. We're compressing very small 50 to 100 byte JSON values that we have give UUID keys and JSON strings stored as values. So, we're compressing these 50 to 100 byte JSON strings with around 70, 80% compression. I mean, that's using Zstandard with a custom dictionary, which probably gave us the biggest cost savings of all, if you can [unintelligible 00:14:32] your dataset size by 60, 70%, that's huge. [laugh].Corey: Did you start off doing this on top of Redis, or was this an evolution that eventually got you there?Jason: It was an evolution over time. We were formally Whitepages. I mean, Whitepages started back in the late-90s. It really just started off as a—we just—Corey: You were a very early adopter of Redis [laugh]. Yeah, at that point, like, “We got a time machine and started using it before it existed.” Always a fun story. Recruiters seem to want that all the time.Jason: Yeah. So, when we first started, I mean, we didn't have that much data. It was basically just one provider that gave us some amount of data, so it was kind of just a—we just need to start something quick, get something going. And so, I mean, we just did what most people do just do the simplest thing: Just stuff it all in a Postgres database and call it good. Yeah, it was slow, but hey, it was back a long time ago, people were kind of okay with a little bit—Corey: The world moved a bit slower back then.Jason: Everything was a bit slower, no one really minded too much, the scale wasn't that large. But business requirements always change over time and they evolve, and so to meet those ever-evolving business requirements, we move from Postgres, and where a lot of the fun commit messages that I mentioned earlier can be found is when we started working with Cassandra and Titan. That was before my time before I had started, but from what I understand, that was a very fun time. But then from there, that's when we really kind of just took a step back and just said, like, “There's so much stuff that we just don't need here. Let's really think about this, and let's try to optimize a bit more.”Like, we know our use case, why not optimize for our use case? And that's how we ended up with the flattened graph storage stuffing into Redis. Because everyone thought of Redis as a cache, but everyone also knows that—why is it a cache? Because it's fast. [laugh]. We need something that's very fast.Corey: I still conceptualize it as an in-memory data store, just because when I turned on disk persistence model back in 2011, give or take, it suddenly started slamming the entire data store to a halt for about three seconds every time it did it. It was, “What's this piece of crap here?” And it was, “Oh, yeah. Turns out there was a regression on Zen, which is what AWS is used as a hypervisor back then.” And, “Oh, yeah.”So, fork became an expensive call, it took forever to wind up running. So oh, the obvious lesson we take from this is, oh, yeah, Redis is not designed to be used with disk persistence. Wrong lesson to take from the behavior, but did cement, in my mind at least, the idea that this is something that we tend to use only as an in-memory store. It's clear that the technology has evolved, and in fact, I'm super glad that Redis threw you my direction to talk to you about this stuff because until talking to you, I was still—I got to admit—sort of in the position of thinking of it still as an in-memory data store because the fact that Redis says otherwise because they're envisioning it being something else, well okay, marketers going to market. You're a customer; it's a lot harder for me to talk smack about your approach to this thing, when I see you doing it for, let's be serious here, what is a very important use case. If identity verification starts failing open and everyone claims to be who they say they are, that's something is visible from orbit when it comes to the macroeconomic effect.Jason: Yeah, exactly. It's actually funny because before we move to primarily just using Redis, before going to fully Redis, we did still use Redis. But we used ElastiCache, we had it loaded into ElastiCache, but we also had it loaded into DynamoDB as sort of a, I don't want this to fail because we weren't comfortable with actually using Redis as a primary database. So, we used to use ElastiCache with a fallback to DynamoDB, just in that off chance, which, you know, sometimes it happens, sometimes it didn't. But that's when we basically just went searching for new technologies, and that's actually how we landed on Redis on Flash, which is a kind of breaks the whole idea of Redis as an in-memory database to where it's Redis, but it's not just an in-memory database, you also have flashback storage.Corey: So, you'll forgive me if I combine my day job with this side project of mine, where I fixed the horrifying AWS bills for large companies. My bias, as a result, is to look at infrastructure environments primarily through the lens of AWS bill. And oh, great, go ahead and use an enterprise offering that someone else runs because, sure, it might cost more money, but it's not showing up on the AWS bill, therefore, my job is done. Yeah, it turns out that doesn't actually work or the answer to every AWS billing problem is to migrate to Azure to GCP. Turns out that doesn't actually solve the problem that you would expect.But you're obviously an enterprise customer of Redis. Does that data live in your AWS account? Is it something using as their managed service and throwing over the wall so it shows up as data transfer on your side? How is that implemented? I know they've got a few different models.Jason: There's a couple of aspects onto how we're actually bill. I mean, so like, when you have ElastiCache, you're just billed for your, I don't know, whatever nodes using, cache dot, like, r5 or whatever they are… [unintelligible 00:19:12]Corey: I wish most people were using things that modern. But please, continue.Jason: But yeah, so you basically just build for whatever last cache nodes you have, you have your hourly rate, I don't know, maybe you might reserve them. But with Redis Enterprise, the way that we're billed is there's two aspects. One is, well, the contract that we signed that basically allows us to use their technology [unintelligible 00:19:31] with a managed service, a managed solution. So, there's some amount that we pay them directly within some contract, as well as the actual nodes themselves that exist in the cluster. And so basically the way that this is set up, is we effectively have a sub-account within our AWS account that Redis Labs has—or not Redis Labs; Redis Enterprise—has access to, which they deploy directly into, and effectively using VPC peering; that's how we allow our applications to talk directly to it.So, we're built directly—or so the actual nodes of the cluster, which are i3.8x, I believe, on they basically just run EC2 instances. All of those instances, those exist on our bill. Like, we get billed for them; we pay for them. It's just basically some sub-account that they have access to that they can deploy into. So, we get billed for the instances of the cluster as well as whatever we pay for our enterprise contract. So, there's sort of two aspects to the actual billing of it.Corey: This episode is sponsored in part by our friends at Vultr. Spelled V-U-L-T-R because they're all about helping save money, including on things like, you know, vowels. So, what they do is they are a cloud provider that provides surprisingly high performance cloud compute at a price that—while sure they claim its better than AWS pricing—and when they say that they mean it is less money. Sure, I don't dispute that but what I find interesting is that it's predictable. They tell you in advance on a monthly basis what it's going to going to cost. They have a bunch of advanced networking features. They have nineteen global locations and scale things elastically. Not to be confused with openly, because apparently elastic and open can mean the same thing sometimes. They have had over a million users. Deployments take less that sixty seconds across twelve pre-selected operating systems. Or, if you're one of those nutters like me, you can bring your own ISO and install basically any operating system you want. Starting with pricing as low as $2.50 a month for Vultr cloud compute they have plans for developers and businesses of all sizes, except maybe Amazon, who stubbornly insists on having something to scale all on their own. Try Vultr today for free by visiting: vultr.com/screaming, and you'll receive a $100 in credit. Thats V-U-L-T-R.com slash screaming.Corey: So, it's easy to sit here as an engineer—and believe me, having been one for most of my career, I fall subject to this bias all the time—where it's, “Oh, you're going to charge me a management fee to run this thing? Oh, that's ridiculous. I can do it myself instead,” because, at least when I was learning in my dorm room, it was always a “Well, my time is free, but money is hard to come by.” And shaking off that perspective as my career continued to evolve was always a bit of a challenge for me. Do you ever find yourself or your team drifting toward the direction of, “Well, what we're paying for Redis Enterprise for? We could just run it ourselves with the open-source version and save whatever it is that they're charging on top of that?”Jason: Before we landed on Redis on Flash, we had that same thought, like, “Why don't we just run our own Redis?” And the decision to that is, well, managing such a large cluster that's so important to the function of our business, like, you effectively would have needed to hire someone full time to just sit there and stare at the cluster the whole time just to operate it, maintain it, make sure things are running smoothly. And it's something that we made a decision that, no, we're going to go with a managed solution. It's not easy to manage and maintain clusters of that size, especially when they're so important to business continuity. [laugh]. From our eyes, it was just not worth the investment for us to try and manage it ourselves and go with the fully managed solution.Corey: But even when we talk about it, it's one of those well—it's—everyone talks about, like, the wrong side of it first, the oh, it's easier if things are down if we wind up being able to say, “Oh, we have a ticket open,” rather than, “I'm on the support forum and waiting for people to get back to me.” Like, there's a defensibility perspective. We all just sort of, like sidestep past the real truth of it of, yeah, the people who are best in the world running and building these things are right now working on the problem when there is one.Jason: Yeah, they're the best in the world at trying to solve what's going on. [laugh].Corey: Yeah, because that is what we're paying them to do. Oh, right. People don't always volunteer for for-profit entities. I keep forgetting that part of it.Jason: Yeah, I mean, we've had some very, very fun production outages that just randomly happened because to our knowledge, we would just like—I would, like… “I have no idea what's going on.” And, you know, working with their support team, their DevOps team, honestly, it was a good, like, one-week troubleshooting. When we were validating the technology, we accidentally halted the database for seemingly no reason, and we couldn't possibly figure out what's going on. We kept talking to—we were talking to their DevOps team. They're saying, “Oh, we see all these writes going on for some reason.” We're like, “We're not sending any writes. Why is there writes?”And that was the whole back and forth for almost a week, trying to figure out what the heck was going on, and it happened to be, like, a very subtle case, in terms of, like, the how the keys and values are actually stored between RAM and flash and how it might swap in and out of flash. And like, all the way down to that level where I want to say we probably talked to their DevOps team at least two to three times, like, “Could you just explain this to me?” Like, “Sure,” like, “Why does this happen? I didn't know this was a thing.” So, on and so forth. Like, there's definitely some things that are fairly difficult to try and debug, which definitely helps having that enterprise-level solution.Corey: Well, that's the most valuable thing in any sort of operational experience where, okay, I can read the documentation and all the other things, and it tells me how it works. Great. The real value of whether I trust something in production is whether or not I know how it breaks where it's—Jason: Yeah.Corey: —okay—because the one thing you want to hear when you're calling someone up is, “Oh, yeah. We've seen this before. This is what you do to fix it.” The worst thing in the world is, “Oh, that's interesting. We've never seen that before.” Because then oh, dear Lord, we're off in the mists of trying to figure out what's going on here, while production is down.Jason: Yeah kind of like, “What is this database do, like, in terms of what do we do?” Like, I mean, this is what we store our Identity Graph in. This has the graph of people's information. If we're trying to do identity verification for transactions or anything, for any of our products, I mean, we need to be able to query this database. It needs to be up.We have a certain requirement in terms of uptime, where we want it at least, like, four nines of uptime. So, we also want a solution that, hey, even if it wants to break, don't break that bad. [laugh]. There's a difference between, “Oh, a node failed and okay, like, we're good in 10, 20 seconds,” versus, “Oh, node failed. You lost data. You need to start reloading your dataset, or you can't query this anymore.” [laugh]. There's a very large difference between those two.Corey: A little bit, yeah. That's also a great story to drive things across. Like, “Really? What is this going to cost us if we pay for the enterprise version? Great. Is it going to be more than some extortionately large number because if we're down for three hours in the course of a year, that's we owe our customers back for not being able to deliver, so it seems to me this is kind of a no-brainer for things like that.”Jason: Yeah, exactly. And, like, that's part of the reason—I mean, a lot of the things we do at Ekata, we usually go with enterprise-level for a lot of things we do. And it's really for that support factor in helping reduce any potential downtime for what we have because, well, if we don't consider ourselves comfortable or expert-level in that subject, I mean, then yeah, if it goes down, that's terrible for our customers. I mean, it's needed for literally every single query that comes through us.Corey: I did want to ask you, but you keep talking about, “The database” and, “The cluster.” That seems like you have a single database or a single cluster that winds up being responsible for all of this. That feels like the blast radius of that thing going down must be enormous. Have you done any research into breaking that out into smaller databases? What is it that's driven you toward this architectural pattern?Jason: Yeah, so for right now, so we have actually three regions were deployed into. We have a copy of it in us-west in AWS, we have one an eu-central-1, and we also have one, an ap-southeast-1. So, we have a complete copy of this database in three separate regions, as well as we're spread across all the available availability zones for that region. So, we try and be as multi-AZ as we can within a specific region. So, we have thought about breaking it down, but having high availability, having multiple replication factors, having also, you know, it stored in multiple data centers, provides us at least a good level of comfortability.Specifically, in our US cluster, we actually have two. We literally also—with a lot of the cost savings that we got, we actually have two. We have one that literally sits idle 24/7 that we just call our backup and our standby where it's ready to go at a moment's notice. Thankfully, we haven't had to use it since I want to say its creation about a year-and-a-half ago, but it sits there in that doomsday scenario: “Oh, my gosh, this cluster literally cannot function anymore. Something crazy catastrophic happened,” and we can basically hot swap back into another production-ready cluster as needed, if needed.Because the really important thing is that if we broke it up into two separate databases if one of them goes down, that could still fail your entire query. Because what if that's the database that held your address? We can still query you, but we're going to try and get your address and well, there, your traversal just died because you can no longer get that. So, even trying to break it up doesn't really help us too much. We can still fail the entire traversal query.Corey: Yeah, which makes an awful lot of sense. Again, to be clear, you've obviously put thought into this goes way beyond the me hearing something in passing and saying, “Hey, you considered this thing?” Let's be very clear here. That is the sign of a terrible junior consultant. “Well, it sounds like what you built sucked. Did you consider building something that didn't suck?” “Oh, thanks, Professor. Really appreciate your pointing that out.” It's one of those useful things.Jason: It's like, “Oh, wow, we've been doing this for, I don't know, many, many years.” It's like, “Oh, wow, yeah. I haven't thought about that one yet.” [laugh].Corey: So, it sounds like you're relatively happy with how Redis has worked out for you as the primary data store. If you were doing it all again from scratch, would you make the same technology selection there or would you go in a different direction?Jason: Yeah, I think I'd make the same decision. I mean, we've been using Redis on Flash for at this point three, maybe coming up to four years at this point. There's a reason we keep renewing our contract and just keep continuing with them is because, to us, it just fits our use case so well, and we very much choose to continue going with this direction in this technology.Corey: What would you have them change as far as feature enhancements and new options being enabled there? Because remember, asking them right now in front of an audience like this puts them in a situation where they cannot possibly refuse. Please, how would you improve Redis from where it is now?Jason: I like how you think. That's [laugh] a [fair way to 00:28:42] to describe it. There's a couple of things for optimizations that can always be done. And, like, specifically with, like, Redis on Flash, there's some issue we had with storing as binary keys that to my knowledge hasn't necessarily been completed yet that basically prevents us from storing as binary, which has some amount of benefit because well, binary keys require less memory to store. When you're talking about 4 billion keys, even if you're just saving 20 bytes of key, like you're talking about potentially hundreds of gigabytes of savings once you—Corey: It adds up with the [crosstalk 00:29:13].Jason: Yeah, it adds up pretty quick. [laugh]. So, that's probably one of the big things that we've been in contact with them about fixing that hasn't gotten there yet. The other thing is, like, there's a couple of, like, random… gotchas that we had to learn along the way. It does add a little bit of complexity in our loading process.Effectively, when you first write a value into the database it'll write to RAM, but then once it gets flushed to flash, the database effectively asks itself, “Does this value already exist in flash?” Because once it's first written, it's just written to RAM, it isn't written to backing flash. And if it says, “No it's not,” the database then does a write to write it into Flash and then evict it out of RAM. That sounds pretty innocent, but if it already exists in flash when you read it, it says, “Hey, I need to evict this does it already exist in Flash?” “Yep.” “Okay, just chuck it away. It already exists, we're good.”It sounds pretty nice, but this is where we accidentally halted our database is once we started putting a huge amount of load on the cluster, our general throughput on peak day is somewhere in the order of 160 to 200,000 Redis operations per second. So, you're starting to think of, hey, you might be evicting 100,000 values per second into Flash, you're talking about added 100,000 operate or write operations per second into your cluster, and that accidentally halted our database. So, the way we actually go around this is once we write our data store, we actually basically read the whole thing once because if you read every single key, you pretty much guarantee to cycle everything into Flash, so it doesn't have to do any of those writes. For right now, there is no option to basically say that, if I write—for our use case, we do very little writes except for upfront, so it'd be super nice for our use case, if we can say, “Hey, our write operations, no, I want you to actually do a full write-through to flash.” Because, you know, that would effectively cut our entire database prep in half. We no longer had to do that read to cycle everything through. Those are probably the two big things, and one of the biggest gotchas that we ran into [laugh] that maybe it isn't, so known.Corey: I really want to thank you for taking the time to speak with me today. If people want to learn more, where can they find you? And I will also theorize wildly, that if you're like basically every other company out there right now, you're probably hiring on your team, too.Jason: Yeah, I very much am hiring; I'm actually hiring quite a lot right now. [laugh]. So, they can reach me, my email is simply jason.frazier@ekata.com. I unfortunately, don't have a Twitter handle. Or you can find me on LinkedIn. I'm pretty sure most people have LinkedIn nowadays.But yeah, and also feel free to reach out if you're also interested in learning more or opportunities, like I said, I'm hiring quite extensively. I'm specifically the team that builds our actual product APIs that we offer to customers, so a lot of the sort of latency optimizations that we do usually are kind of through my team, in coordination with all the other teams, since we need to build a new API with this requirement. How do we get that requirement? [laugh]. Like, let's go start exploring.Corey: Excellent. I will, of course, throw a link to that in the [show notes 00:32:10] as well. I want to thank you for spending the time to speak with me today. I really do appreciate it.Jason: Yeah. I appreciate you having me on. It's been a good chat.Corey: Likewise. I'm sure we will cross paths in the future, especially as we stumble through the wide world of, you know, data stores in AWS, and this ecosystem keeps getting bigger, but somehow feels smaller all the time.Jason: Yeah, exactly. You know, we'll still be where we are hopefully, approving all of your transactions as they go through, make sure that you don't run into any friction.Corey: Thank you once again, for speaking to me, I really appreciate it.Jason: No problem. Thanks again for having me.Corey: Jason Frazier, Software Engineering Manager at Ekata. This has been a promoted episode brought to us by our friends at Redis. I'm Cloud Economist Corey Quinn and this is Screaming in the Cloud. If you've enjoyed this podcast, please leave a five-star review on your podcast platform of choice whereas if you've hated this podcast, please leave a five-star review on your podcast platform of choice along with an angry, insulting comment telling me that Enterprise Redis is ridiculous because you could build it yourself on a Raspberry Pi in only eight short months.Corey: If your AWS bill keeps rising and your blood pressure is doing the same, then you need The Duckbill Group. We help companies fix their AWS bill by making it smaller and less horrifying. The Duckbill Group works for you, not AWS. We tailor recommendations to your business and we get to the point. Visit duckbillgroup.com to get started.Announcer: This has been a HumblePod production. Stay humble.

This week, my guests include Jim Meskauskas and Kevin Hicks, two old media buddies from New York City. During the show, we analyze the media metrics of Ben Shapiro’s growing media empire, the far left’s fascination with antiracism, and how the confluence of these two movements will hand the House and the Senate to the GOP in the November midterms.I hope you enjoy the show! In This Episode: Ben ShapiroDemocrat’s demise in 2022Liberal news mediaBatya Ungar-Sargon’s new book, Bad NewsJohn McWhorter’s new book, Woke Racism“All white people are racist”Why the far left is now a religionNeo-Marxism, Post-modernizationCritical Race TheoryGOPIntersectionalityRobin DiAngeloDiversity in MarketingGuest Biographies: Jim Meskauskas has over twenty-five years experience in both traditional and digital advertising, strategy, media planning, buying, analytics and measurement. He is co-founder and Chief Strategic Officer of Media Darwin, a boutique-consulting firm devoted to practicing those disciplines as well as evaluating and recommending resources and integrations — technology, data and analytics, talent structure — used for accomplishing them. He’s also a “mediologist”; What’s a mediologist? Someone who examines the uses of technology and human symbolic activity as a means of cultural transmission -- specifically but not exclusively -- through electronic media with the goal of understanding the impact on society. This includes the impact on business, political, and social activity. His likes are Star Wars merchandise, B-horror films, southeast Asian cuisine, and medieval cookery.His dislikes are people who read while walking, the use of the word “utilize” when “use” will do, pineapple on pizza, and TikTok.He studied literature and philosophy at UC Berkeley and read literature and history of science at Merton College, Oxford. He lives in New York City with his wife and their three rescue cats. None of them likes his medieval cooking.Kevin Hicks has over 40 years of print/digital media sales and sales management experience. Starting at a local Seattle newspaper in their classified advertising department (“Lost dog, black lab with one ear, blind in one eye, 3 legs, cut off tail – goes by the name of Lucky“), next starting a local free-distribution TV guide in the Puget Sound (back when there were only 12 channels), to mail-order computer catalog company (Multiple Zones), a stint in LA at Petersen Publishing, then into the digital space in 1999 – Go2Net, WhitePages.com, Hollywood Media, etc. Recently founder of Savio Media – an OOH agency specializing in “In-Hand” advertising. Personal likes/interests are cooking, sailing and more recently, rock-n-roll stardom playing guitar in a band in New York (to an audience of 3 or so). Currently living in NYC (Upper West Side), I would be more than happy to taste Jim’s medieval cooking – regardless of what his cats think. Get full access to True Thirty at truethirty.substack.com/subscribe

042. If you've been listening to (or reading) Priority Pursuit for nearly any time at all, you know that there are a lot of things you can do to improve your SEO.  However, one of the most effective ways to improve your Google rankings is to get backlinks to your website.  If you have no idea what a backlink is, don't worry. In this episode of Priority Pursuit, we're discussing what backlinks are, why backlinks matter for SEO, and six easy easy ways you can get backlinks as a creative entrepreneur so you can move your website up the Google ladder so that more of your ideal clients can find your products, services, and content!  What are backlinks? A backlink (also referred to as an “inbound link”) is simply a link from another website to your website.  Why do backlinks matter? To achieve this goal, Google ranks content based on EAT, which stands for “expertise,” “authority,” and “trustworthiness.” In other words, Google prioritizes—and more or less rewards—credible websites by ranking them well, which makes Google users more likely to click on and visit these well-ranking sites. If you want to improve your SEO, you need to prove to Google that your website is credible and has authority. And, arguably, the most effective way to do this is to get backlinks to your website.  Six Easy Ways You Can Get Backlinks as a Creative Entrepreneur Create consistent online directory listings. Free Online Directories Google: https://www.google.com/business/  Bing: https://www.bing.com/?toWww=1&redig=D61419D79A244C0F82090C7E122A5C63  Yelp: https://www.yelp.com/  YP.com: https://www.yellowpages.com/?re=yp  LinkedIn: https://www.linkedin.com/directory/companies/  White Pages: https://www.whitepages.com/business  Better Business Bureau: https://www.bbb.org/  Manta: https://www.manta.com/  Alignable: https://www.alignable.com/  Apple Maps: https://appleid.apple.com/account#!&page=create  Foursquare: https://foursquare.com/  Angi” https://www.angieslist.com/  Merchant Circle: https://www.merchantcircle.com/  Super Pages: https://www.superpages.com/  Local.com: https://www.local.com/  Hot Frog: https://www.hotfrog.com/  Industry-specific Online Directories Location-Specific Online Directories Yext: https://www.yext.com/pl/powerlistings/plans.html   Link to your website from social media. Get your work featured or published online. “Episode 022: How to Get Published as a Wedding Photographer with Jasmine Norris”: https://victoriarayburnphotography.com/how-published-wedding-photographer-jasmine-norris/  Serve as a guest blogger or podcast guest.  Apply to be a guest on Priority Pursuit: https://victoriarayburnphotography.com/contact-victoria-rayburn-photography/  Get featured as a “preferred vendor.”  Create great content so others want to link to your site! You can find a more detailed version of this episode's show notes at: http://victoriarayburnphotography.com/things-you-must-have-website-creative-entrepreneur. Mentioned Links & Resources New New Adventure Workshop - https://newadventureproductions.com/workshop  Yext Packages - https://www.yext.com/pl/powerlistings/plans.html  Example Link from Victoria's Instagram Bio - http://victoriarayburnphotography.com/instagram  Apply to Be a Guest on Priority Pursuit - https://victoriarayburnphotography.com/contact-victoria-rayburn-photography/  “Episode 022: How to Get Published as a Wedding Photographer with Jasmine Norris” - https://victoriarayburnphotography.com/how-published-wedding-photographer-jasmine-norris/  Apply to Be a Guest on Priority Pursuit - https://victoriarayburnphotography.com/contact-victoria-rayburn-photography/  Receive 50% Off Your First Order with Photographer's Edit - http://victoriarayburnphotography.com/pe/  Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/  Receive $20 Off Your First Pair of Rothy's - http://victoriarayburnphotography.com/rothys  Join the Priority Pursuit Facebook Community - https://www.facebook.com/groups/179106264013426  Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/

Garrett is the Founder of the Barnraisers Project, which trains white people who don't think of themselves as activists on how to welcome their communities and networks into the world of justice and liberation. Additionally, Garrett also authors the White Pages newsletter, which reflects on white people's relationship with racism and each other. For the show notes, visit: www.lifteconomy.com/blog/garrett-bucks---LIFT Economy NewsletterJoin 7000+ subscribers and get our free 60 point business design checklist—plus monthly tips, advice, and resources to help you build the Next Economy: https://lifteconomy.com/newsletter---Next Economy MBAThis episode is brought to you by the Next Economy MBA.What would a business education look like if it was completely redesigned for the benefit of all life? This is why the team at LIFT Economy created the Next Economy MBA (https://lifteconomy.com/mba).The Next Economy MBA is a nine month online course for folks who want to learn key business fundamentals (e.g., vision, culture, strategy, and operations) from an equitable, inclusive, and regenerative perspective.Join the growing network of 250+ alumni who have been exposed to new solutions, learned essential business skills, and joined a lifelong peer group that is catalyzing a global shift towards an economy that works for all life.Learn more at https://lifteconomy.com/mba.---Show Notes + Other LinksFor detailed show notes and interviews with past guests, please visit https://lifteconomy.com/podcastIf you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It really helps expose these ideas to new listeners: https://bit.ly/nexteconomynowTwitter: https://twitter.com/LIFTEconomyInstagram: https://instagram.com/lifteconomy/Facebook: https://facebook.com/LIFTEconomy/YouTube: https://youtube.com/c/LifteconomyMusic by Chris Zabriskie: https://chriszabriskie.com/The spring cohort of the Next Economy MBA is officially open! Save 20% when you register before 1/29 with our early-bird sale ➡️ https://lifteconomy.com/mba

There are two folks you have not heard from in all the news coverage of the state's new abortion law; these are the two out-of-staters who are suing a San Antonio abortion doctor. So, the Jasons cracked open the White Pages, pulled out their long-distance calling card and got Oscar Stilley on the phone from Cedarville, Ark. and Felipe Gomez on the line from Chicago. Though, Gomez said, tongue-in-cheek, that it takes a couple ‘yahoos' from other states to test the Texas law, both men have legal backgrounds and are coming to Texas courts with different motivations. To put these guys in context, the Jasons also called a law professor at South Texas College of Texas who explains why SB8, as Texas' abortion law is known, is almost a sideshow to what's happening in Mississippi.   Y'all-itics is sponsored by Octopus Energy. Save $60 on a 12-month plan by using the offer code OCTOPUS60 at octopusenergy.com.  Octopus Energy — Better Energy Within Reach

You are too young to remember when there were no search engines.Sit. Relax. I'll tell you about it. In the days before the dawning of the internet and the Age of Aquarius, every household was given a fat telephone book, and in the White Pages of that book, the names of companies and individuals were listed alphabetically. To find a company's contact info, all you needed to know was their name. Branded Keywords are the new White Pages. If you want to contact a specific company, just type that company's name into Google and badda-bing, badda-bang, badda-boom, “Here is how you can reach them.” In the back of that same fat phone book were The Yellow Pages®, a directory for customers who were currently, consciously ready to buy, but who had no preferred provider in mind. Unbranded keywords are the new yellow pages. When you are currently, consciously ready to buy, but have no preferred provider in mind, simply type the name of the category into Google and a bunch of ads will appear. These ads will be listed, of course, according to which companies were willing to pay the highest price. Funny thing: that's exactly how the yellow pages worked. Business categories were listed alphabetically in The Yellow Pages®, but within each category, the businesses that spent the most money were listed first. Full-page ads, then half page ads, then quarter-page ads… Have you ever heard the story of The Tortoise and The Hare?Aesop was a Greek storyteller whose 158 little parables about life were considered to be so wise that he was quoted by Aristotle, Herodotus, and Plutarch more than 2,000 years ago. In one of these stories a tortoise and a hare – a sort of rabbit – ran a race. The tortoise began running immediately but the rabbit decided to wait until the race was nearly over and then dash across the finish line ahead of the slow, patient, relentless tortoise. The tortoise won that race, of course, because the rabbit was unable to overtake his enormous head start. The rabbit lost the race when he chose to wait until the last minute – the Zero Moment of Truth – to begin running. In the world of advertising, the rabbits win the customer only when there are no turtles in the race. Turtles use mass media – TV, Radio, and Outdoor – to win the hearts of customers while the rabbits are still asleep. These customers become familiar with the turtle; they like the turtle, so they type his name into the search block when they are ready to buy what the turtle sells. The advertising rabbit failed to wake up because there was no starting gun, no unbranded keyword. The turtle wins the customer, gets the click, makes the sale. The times may change, but the hearts of humans do not. Given the chance, they will always buy from a familiar face instead of a stranger. Become a familiar face – or a familiar voice – who tells wonderful stories. It only takes 158 of them to be remembered forever. Roy H. Williams

Remember The Yellow Pages and The White Pages? In today's Flashcast, Murray and Tamika take us back in time to tell the story of the first-ever telephone directory. See acast.com/privacy for privacy and opt-out information.

Remember The Yellow Pages and The White Pages? In today's Flashcast, Murray and Tamika take us back in time to tell the story of the first-ever telephone directory. See acast.com/privacy for privacy and opt-out information.

Rob Eleveld is the CEO of Ekata Inc., where he leads the charge in Ekata’s continued growth and global expansion. He previously was the CEO of Whitepages, Inc. and has served as the CEO of other Seattle tech firms, including Optify and Vykor. He started his business career in enterprise software sales at Onyx Software Corp. and has grown from there. Rob is a proud veteran as an officer in the United States Navy, where he served aboard a fast attack nuclear submarine. He has a BA in Engineering Sciences from Dartmouth College and an MSE and MBA from Stanford University. See omnystudio.com/listener for privacy information.

Podcast: The Cyberlaw Podcast (LS 46 · TOP 1% what is this?)Episode: Episode 351: When will Cyberattacks on the Grid Become the New Normal?Pub date: 2021-03-01In the news roundup, David Kris digs into rumors that Chinese malware attacks may have caused a blackout in India at a time when military conflict was flaring on the two nation's Himalayan This leads us to Russia's targeting of the US grid and to uneasy speculation on how well our regulatory regime is adapted to preventing successful grid attacks.; The Biden administration is starting to get its legs under it on cybersecurity. In its first major initiative, Maury Shenk and Nick Weaver tell us, it has called for a set of studies on how to secure the supply chain in several critical products, from rare earths to semiconductors. As a reflection of the rare bipartisanship of the issue, the President's order is weirdly similar to Sen. Tom Cotton's to "beat China" economically.; Nick explains the most recent story on how China repurposed an NSA attack tool to use against US targets. Bottom line: It's embarrassing for sure, but it's also business as usual for attack teams. This leads us to a surprisingly favorable review of the Cyber Threat Alliance's recent paper on how to run a Vulnerability Equities Process.; Maury explains the new rules that Facebook, WhatsApp and Twitter will face in India. Among other things, the rules will require Indi-based "grievance officers" to handle complaints. I am unable to resist snarking that if ever there were a title that the wokeforce at these companies should aspire to, it's Chief Grievance Officer.; Nick and I make short work of two purported scandals – ICE investigators using a private utility database to enforce immigration law and the IRS purchasing cellphone location data. I argue that the first is the work of ideologues who would loudly protest ICE access to the White Pages. And the second is a nonstory largely manufactured by Sen. Wyden.; In a story that isn't manufactured, David and I predict that the Supremes will agree to decide the scope of cellphone border searches. More than that, we conclude, the Ninth Circuit will lose. The hard question is how broadly the Court decides to rule once it has kicked the Ninth Circuit rule to the curb.; Maury reports that Facebook and Google have pushed the Aussie government into a compromise on paying Aussie media fees for links.; Facebook gets the credit for being willing to shoot the family members the government was holding hostage (although in Facebook's case, the hostage was probably a second cousin once removed).; Maury predicts that the negotiations will be tougher once the European Union starts rounding up its hostages.; In Quick Hits, I claim credit for pointing out years ago that sooner or later the crybullies would come for "quantum supremacy." And they have.; Maury and I note the rise of audits for AI. He's mildly favorable; I am not. And I close by noting the surprisingly difficult choices illustrated by Pro Publica's story on how the content moderation sausage was made at Facebook when the Turkish government demanded that a Kurdish group's postings be taken down.; And more! The views expressed in this podcast are those of the speakers and do not reflect the opinions of their institutions, clients, friends, families, or pets.The podcast and artwork embedded on this page are from Steptoe & Johnson LLP, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

In the news roundup, David Kris digs into rumors that Chinese malware attacks may have caused a blackout in India at a time when military conflict was flaring on the two nation's Himalayan border. This leads us to Russia's targeting of the U.S. grid and to uneasy speculation on how well our regulatory regime is adapted to preventing successful grid attacks. The Biden administration is starting to get its legs under it on cybersecurity. In its first major initiative, Maury Shenk and Nick Weaver tell us, it has called for a set of studies on how to secure the supply chain in several critical products, from rare earths to semiconductors. As a reflection of the rare bipartisanship of the issue, the president's order is weirdly similar to Sen. Tom Cotton's to “beat China” economically.  Nick explains the most recent story on how China repurposed an NSA attack tool to use against U.S. targets. Bottom line: It's embarrassing for sure, but it's also business as usual for attack teams. This leads us to a surprisingly favorable review of the Cyber Threat Alliance's recent paper on how to run a Vulnerability Equities Process. Maury explains the new rules that Facebook, WhatsApp and Twitter will face in India.  Among other things, the rules will require Indi-based “grievance officers”to handle complaints. I am unable to resist snarking that if ever there were a title that the wokeforce at these companies should aspire to, it's Chief Grievance Officer. Nick and I make short work of two purported scandals—ICE investigators using a private utility database to enforce immigration law and the IRS purchasing cellphone location data. I argue that the first is the work of ideologues who would loudly protest ICE access to the White Pages. And the second is a nonstory largely manufactured by Sen. Wyden.  In a story that isn't manufactured, David and I predict that the Supremes will agree to decide the scope of cellphone border searches.  More than that, we conclude, the Ninth Circuit will lose. The hard question is how broadly the Court decides to rule once it has kicked the Ninth Circuit rule to the curb. Maury reports that Facebook and Google have pushed the Aussie government into a compromise on paying Aussie media fees for links.  Facebook gets the credit for being willing to shoot the family members the government was holding hostage (although in Facebook's case, the hostage was probably a second cousin once removed).  Maury predicts that the negotiations will be tougher once the European Union starts rounding up its hostages.   In quick hits, I claim credit for pointing out years ago that sooner or later the crybullies would come for  “quantum supremacy.” And they have. Maury and I note the rise of audits for AI bias.  He's mildly favorable; I am not. And I close by noting the surprisingly difficult choices illustrated by Pro Publica's story on how the content moderation sausage was made at Facebook when the Turkish government demanded that a Kurdish group's postings be taken down.  And more! Download the 351st Episode (mp3)   You can subscribe to The Cyberlaw Podcast using iTunes, Google Play, Spotify, Pocket Casts, or our RSS feed. As always, The Cyberlaw Podcast is open to feedback. Be sure to engage with @stewartbaker on Twitter. Send your questions, comments, and suggestions for topics or interviewees to CyberlawPodcast@steptoe.com. Remember: If your suggested guest appears on the show, we will send you a highly coveted Cyberlaw Podcast mug! The views expressed in this podcast are those of the speakers and do not reflect the opinions of their institutions, clients, friends, families, or pets.

Leigh is CEO of Whitepages, a provider of online directory services, helping individuals and small businesses contact, vet and verify people in their worlds. Before Whitepages, Leigh led marketing and growth at ReachNow, the U.S. mobility services division at BMW Group, served as Chief Marketing Officer for legal marketplace Avvo, and as Senior Vice President & GM of the Call Analytics division at Marchex. Leigh is a graduate of the University of Washington, and is also co-owner and winemaker at Welcome Road Winery in Seattle. See omnystudio.com/listener for privacy information.

(1973 - 2019) Jealousy did this one in. Lust. Greed. A humble obituary writer like myself would have fallen for it, too. Ebenezer Xanderstein was found dead last night next alongside American movie star Jonah Hill, leaving his wife and daughter to fend for themselves in the oddly affluent town of Long Island. Xanderstein, a well-known rabbi, will be remembered for his tear jerkin' sermons, for his reading of the WhitePages, and for his inability to make any kind of substantial living during his lifetime. Funeral procession will begin at Kishka Hut in the dead of night, with an erratic helicopter flyover and a premiere screening of Moneyball 6. Y'all be pleasant out there. This episode is sponsored by: TREEHOUSE AUCTIONEER & HELICOPTER GUY ft. ALON ELIAN - Ebenezer Xanderstein / Ms. Foxtrot WILL KOLLER - Keisha Xanderstein / Bryce / sponsorships JOHN GOODMAN - Devil / Raul / Jonah Hill DAN KUAN PEEPLES - God / Daniel Elijah Foxtrot / Brad Pitt theme song by Aaron Shapiro an ELEVATOR pod

On this episode of The Built in Seattle Podcast, I talked with  Joe Heitzeberg, CEO & Founder at Crowd Cow (crowdcow.com).For extras from this interview, subscribe to my weekly emailEpisode HighlightsWhy tech insiders laughed at the idea.What it looks like when you have more demand than supply.How to test a startup by talking to strangers at Starbucks.Why the idea for Crowd Cow broke Joe's spreadsheet.The phases of validation *before* prototyping.The secret to getting PR without doing PR.Balancing your north star while testing along the way.Weighing distractions vs opportunities.The evolution from a single cow to a marketplace for all meat.What Joe wanted to do differently as a serial entrepreneur.The challenges scaling a team from scrappy learners to vertical specialists.Why Joe wanted an "adventure" when picking a new company.Some interesting facts about chicken breedsHow a tech entrepreneur and engineer built trust with farmers.Guest Bio:Joe Heitzeberg is the CEO and co-founder of Crowd Cow, a company offering the widest assortment of local, sustainable and delicious beef, pork, chicken and seafood direct from the producer, delivered to your door. Prior to Crowd Cow, he was the co-founder and President of Madrona Venture Labs, a startup incubator and was the co-founder and CEO of MediaPiston (acquired by UpWork in 2012, IPO in 2018) and Snapvine (acquired by WhitePages in 2008). Joe graduated from the University of Washington with a degree in Computer Science and has a MBA from MIT.Where to follow Joe:https://twitter.com/jheitzebhttps://www.linkedin.com/in/joeheitzeberg/Where to follow Adam:https://www.linkedin.com/in/adamschoenfeld/https://twitter.com/schoenyFeedback? Suggestions on who to interview? Email me anytime - adamseattlepodcast@gmail.com

Luke reads the Terms & Conditions of Use page from the 2019/20 White Pages

Marion and I talk about the rich possibilities of exploring author backlists and catch up on recent reads.Download or listen via this link: Reading Envy 203: Backlist Subscribe to the podcast via this link: FeedburnerOr subscribe via Apple Podcasts by clicking: SubscribeOr listen through TuneIn Or listen on Google Play Or listen via StitcherOr listen through Spotify New! Listen through Google Podcasts Books discussed: White Pages by Ran WalkerCertain Dark Things by Silvia Moreno-GarciaFace of an Angel by Denise ChavezThe Writer's Library by Nancy Pearl and Jeff SchwangerAlburguerque by Rudolfo AnayaOther mentions:Fahrenheit 451 by Ray BradburyParable of the Sower by Octavia ButlerGods of Jade and Shadow by Silvia Moreno-GarciaMexican Gothic by Silvia Moreno-GarciaSignal to Noise by Silvia Moreno-GarciaLoving Pedro Infante by Denise ChavezMaybe Esther by Katja PetrowskajaPain by Zerula ShalevBook of Mutter by Kate ZambrenoBless Me Ultima by Rudolfo AnayaDona Flor and her Two Husbands by Jorge AmadoGabriela, Clove and Cinnamon by Jorge AmadoCaptains of the Sands by Jordge AmadoNorth American Lake Monsters by Nathan BallingrudMonsterland (tv show on Hulu)Empire of Wild by Cherie DimalineRelated episodes:Episode 041 - Grotesque Beauty with Nathan BallingrudEpisode 175 - Reading on Impulse with Marion HillEpisode 202 - Jacket Flap with Chris and Emily  Stalk us online: Marion Hill's websiteMarion on GoodreadsMarion on Instagram Jenny at GoodreadsJenny on TwitterJenny is @readingenvy on Instagram and Litsy All links to books are through Bookshop.org, where I am an affiliate. I wanted more money to go to the actual publishers and authors, and less to Jeff Bezos. I only link to Amazon in cases where Bookshop.org does not carry a backlist title, which took place a few times for this list.

Ekata is the new standard in global identity verification, providing businesses worldwide the ability to link any digital transaction to the human behind it. Ekata helps cross-border digital commerce companies grow their revenue by maximizing predictability using our global identity verification product suite.Listen to the podcast to find out:Ripping off the PSD2/SCA Bandaid and committing to the deadlineSCA education for MerchantsWhat merchants should ask their payment providersMerchant Data Gathering Standardisation for AcquirersAccepting good customers through SCA dataHow to optimize your fraud ratesThe impact of Covid19How to find the balance between false declines and fraudAnd More!If you’re curious to find out more about how Ekata can grow your revenue through their global identity verification product, please reach out to Spencer McLain (Ekata) for a conversation.About PaymentGenes's "Voices In Payments" - The Future of Payments podcast:The “Voices in Payments” Podcast, is an initiative launched by PaymentGenes to positively impact the payments community, by educating and connecting the market with vertical-specific industry expertise.PaymentGenes Empowers Business growth by providing expertise-driven Recruitment, Contracting, Business Strategy Consult, and Data Strategy Services. These services all resolve and intersect around payments. Learn more about how we can help your business here.

Education is an inherently political institution. Certain presumptions and norms are embedded within the system to reflect a certain reality. Unfortunately, Africa has been the victim of an imported colonial process of epistemicide that has subordinated forms of indigenous knowledge and African scholarly tradition. In this episode, we unpack how colonial education has affected the modern day African institution of education and the social implications of this colonial education.

In today’s episode, we’re going to meet several folks who responded to a request from the Strategy 5.2 team to share innovative and creative ideas they were using to respond to COVID 19. Thanks to Marta, Amy, Becky, and Leighann for chatting with me today about this exciting initiative and what they learned from it. Here are the links we discussed in today’s show: Ivy Tech Evansville Wellness and Fitness Center on Instagram: @ivytechwellandfit; Facebook page: Ivy Tech Wellness and Fitness Center Evansville Wellness Center YouTube Channel - https://www.youtube.com/channel/UCl4W7ikOCPC9034iAxGJ5HA?view_as=subscriber Whitepages - whitepages.ivytech.edu Get In Touch! You can connect with Kara Monroe on twitter @KNMTweets Reach out with show ideas, comments, or questions via twitter or at our email address - ourcollegeyourvoices@ivytech.edu. Leave us a voice mail at 317-572-5049. Respond to the Call for Action, ask a question, give a shout out to a colleague, or an episode suggestion. Check out show notes, listen to past episodes, and get instructions on how to access the podcast on our website at http://www.ivytech.edu/podcast.

Dr. Garrett Weatherhead works in private practice as a licensed psychologist. He earned a doctorate in Counseling Psychology from Western Michigan University, a program that prioritizes concerns related to racial minorities and other minority populations. The focus of his current clinical work is to provide multiculturally informed care at all levels of psychological practice. Dr. Weatherhead lives with his family near Grand Rapids, Michigan. Connect with Dr. Weatherhead: garrett.v.weatherhead@gmail.com.Today's episode is SPONSORED by Mateo Records. Be sure to purchase Joshua Mateo's new single, "Let's Dance Together" on iTunes HERE and look for his soon to be released album, "In Session" on November 26th.Thank you for listening! Share your thoughts and follow Klay on your favorite social media: @PlanAwithKlay and use the hashtag #PlanA101. Want more Plan A? Subscribe to Klay's website: KlaySWilliams.com Have a story to share and would like to be considered as a future guest on Plan A Konversations? Email our team: Assistant@PlanAwithKlay.com.

Brought to you by American Vision Windows.Call today 480-531-7885 to schedule your free virtual in-home design consultation and take advantage of this special offer: American Vision will pay the tax and give you free expert installation*!Visit their site or call for more details.Mac Watson Talks is on the road in Wyoming!!Current Events:Death toll from COVID19 in US reaches 100K Donald Trump takes on TwitterWhite people for racial justiceThis Is Us: The lure of extended familyLinks:Vote for Mac Watson Talks on the 2020 Best of the Valley Readers ChoiceSupport the show (http://www.venmo.com/MacWatsonTalks)

Given the reality of social distancing, how do we reconcile a desire for educational justice, a drive for anti-racist education, with the fact that we're stuck at home trying, or maybe not, to educate our kids in vastly inequitable circumstances.  This is not a How-To guide, but a conversation about trying to live our values in challenging times.  Garrett Bucks joins us, along with Anna, to talk through how we are thinking about this moment, for ourselves, our kids, and our communities.  What do we want our kids to remember from this time, and how can we focus our attention, our compassion, and our love outwards, when we are being asked to draw inwards?    LINKS:Garrett's piece -What I hope my (white, economically secure) kids are learning right nowGarrett's piece on Courtney's death - A few thoughts about Courtney Everts MykytynGarrett's blog - The White PagesIf you are able to give in these times, please consider local organizations helping in your communities.  Here's a place to start, if you need it - Grassroots organizations around the country who are helping from Colorlines Join our Patreon to support this work, and connect with us and other listeners to discuss these issues even further.Let us know what you think of this episode, suggest future topics, or share your story with us - @integratedschls on twitter, IntegratedSchools on Facebook, or email us hello@integratedschools.org.The Integrated Schools Podcast was created by Courtney Mykytyn and Andrew Lefkowits.This episode was produced, edited, and mixed by Andrew Lefkowits.Music by Kevin Casey. 

Throughout her career, Leigh McMillan's spontaneity and curiosity has enabled her to master the art of communication in many different industries. From politics to media to automotive and analytics, Leigh has made a career out of adaptability. Now CEO of Whitepages, Leigh brings her uniqueness and humor to the workplace, creating a comfortable, passionate, and productive environment. By saying ‘yes' to seemingly abstract opportunities, Leigh art of flexibility has evolved into an incredible badass leadership model.

Leigh was born & raised in Bellevue, WA, and both of her parents worked in public education as teachers. She grew up feeling different than other kids because they displayed much more wealth than she saw at home and that proved to be a driving force to advance her career. There is one thing that Leigh expressed in her childhood that she has never changed: A disinterest in conforming to the social norms of dress codes.Leigh attended the University of Washington, got her degree in Psychology, and ended up working for the Seattle Mariners as the Director of Public Affairs. There, she would be given the task of handling Senator Maria Cantwell's tickets. Several years after an initial meeting with the Senator, Leigh received a call asking if she was interested in helping campaign. Consistent with her strong tenet of being opportunistic and always saying "yes," she went on to help the senator win.She then went on to serve a variety of other roles including Chief Marketing Officer for Avvo: a marketplace that connects lawyers with clients, and discusses a key failure during the interview.Leigh currently serves as the CEO of Whitepages, a data company that helps you uncover information about people such as background checks. Whitepages is trusted by over 35 million users!

Doug Busk said his Facebook profile is like the white pages. I get that. Me too. See acast.com/privacy for privacy and opt-out information.

Scott Carson has been an active real estate investor since 2002 and has focused on the distressed mortgage and note industry since 2008.Scott is the CEO of WeCloseNotes.com and has purchased over a 1,000 plus deals worth over a Billion dollars in distressed debt. He's been featured in Investor's Business Daily, The Wall Street Journal and Inc.com. He is based out of Austin, TX. Topics Covered: Explaining non-performing notes Knowing your financial thresholds Finding special asset managers and secondary marketing managers How to target bigger banks Resources: DistressPro and FDIC.gov for banks' quarterly reports How to build relationships with banks Always have a 3rd party servicer involved Always get eyes on an asset first Nuggets of Wealth 
What is a good tool, source, or platform that you use almost daily that can also help others? Whitepages.com CRM tool, Mailchimp, Infusionsoft What advice would you give to new investors looking to get into the note biz? Get educated What book are you currently reading? Evergreen Profits Where do you see yourself and your company in the next 5 years? Living somewhere tropical 100%, sitting on a beach At the end of your life, how do you want to be remembered? Someone who helped create millionaires. Scott, where can Commit to Wealth nation go to find out more about note buying and reach out to you? www.weclosenotes.com Here is the direct link to your interview. https://podcasts.apple.com/us/podcast/ctw-094-scott-carson-turning-non-performing-notes-into/id1349432166?i=1000429954295

Today we're talking with Scott Ruthfield of Rooster Park, a Seattle based recruiting and custom software development consultancy. Scott founded Rooster Park in 2009 to satisfy his obsession with building software at a reasonable cost. Soon companies were asking for help recruiting entire engineering teams. Scott realized an untapped market and answered the call. Today his team carefully recruits developers, testers, designers and more for companies like Amazon, Google, Expedia and others. Before launching Rooster Park, Scott was the VP of Engineering & Technology for WhitePages.com, an over $70 million, 150-person company focused on people search at massive scale. Click here for show notes. Leave some feedback: Who should I interview next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu:  Growth Everywhere Single Grain Twitter @ericosiu

In this episode, Marc gives Susan Joyce the stage as she presents her webinar called “Personal SEO: Being Found and Protecting Your Privacy.” This is a recording of the webinar Susan gave to the Career Pivot Online Membership Community, with important links included. Listen in for expert advice on managing your online presence in social media, getting the most visibility from your LinkedIn profile, standardizing your professional name across all media and print pieces, and targeting the job and company you want.   Key Takeaways: [1:17] Marc welcomes you to Episode 132 of the Repurpose Your Career podcast. Career Pivot brings this podcast to you; CareerPivot.com is one of the very few websites dedicated to those of us in the second half of life and our careers. Check out the blog and the other resources delivered to you, free of charge. [1:47] If you are enjoying this podcast, please share it with other like-minded souls. Subscribe on CareerPivot.com, iTunes, or any of the other apps that supply podcasts. Share it on social media or just tell your neighbors, and colleagues. The more people Marc reaches, the more people he can help. [2:07] Marc has released three chapters of the next edition of Repurpose Your Career to the Repurpose Your Career review team. If you would like to be part of the review team, please sign up at CareerPivot.com/RYCTeam. [2:23] You will receive new chapters as they become available. Marc is looking for honest feedback and would love to get an honest review on Amazon.com after the book is released. [2:34] Marc’s plan is to release the book in mid-to-late-September and do both a virtual and a real book tour. He will be in Austin, the NYC Area, and D.C. during the months of September and October. Marc would love to meet his readers and listeners. [2:51] Reach out to Marc at Podcasts@CareerPivot.com if you’d be willing to give him some advice on venues or groups who would be interested in hosting an event. [3:01] Next week, Marc will release the next chapter of Repurpose Your Career, which will be called “Building on Weak Ties.” [3:09] This week, Marc replay a webinar that Susan Joyce of Job-hunt.org fame gave to the Career Pivot Membership Community called “Personal SEO: Being Found and Protecting Your Privacy.” This should give you a good sampling of the quality material available in the Career Pivot Community. Listen to the end to hear how to join. [3:36] Please see the slides for this webinar at CareerPivot.com/personal-seo or see the show notes and find links at CareerPivot.com/episode-132. [4:06] Marc welcomes everyone to the Community webinar call with Susan Joyce of Job-Hunt.org. The webinar is called “Personal SEO: Being Found and Protecting Privacy.” [4:42] Susan introduces herself and begins. Job-hunt.org is her website and the hyphen is necessary to get to her site.[5:00] Susan says it is hard to be purely private, but there are things to do to protect your privacy while still making sure you are found by prospective employers and clients. [5:42] If you are currently employed, keep a low profile while looking for a job online. Susan calls it a stealth job search. You want to avoid a very uncomfortable discussion with your manager. [6:12] Susan is a veteran and learned in the military to know the enemy. To think of it from a marketing perspective, know your customer. Employers are very worried about the cost of a bad hire. That slows the process. A bad hire costs the employer more than double the salary of the employee, assuming the employee didn’t do any damage. [7:06] Recruiters are measured on time-to-hire. Job postings don’t work anymore. Less than 25% of applicants to a posting are qualified. Recruiters will systematically ignore candidates who apply multiple times to jobs for which they are not qualified. [8:28] Recruiters are also measured on the quality of the hire. The look for the best candidates and hope they will become the best employees. [8:39] The safest way to hire is through the employee referral program. Most of the Fortune 500 companies have employee referral programs and so do many smaller companies. Each employer has their own set of rules for the program. [9:17] Employers research candidates. They search Google and LinkedIn, looking for qualified candidates. When they have an applicant or a candidate, they research the facts on the application or resume. Employers assume the facts on your LinkedIn profile are correct because anyone can see your profile. [10:19] Susan gives a typical example of an employer starting a search for a candidate on LinkedIn. They will start with the job title and city. Make sure your job title and city are in your description. No one will search for “Experienced medical professional.” They will search for “Pediatrician.” Having the right keywords (search terms) is very important. [11:18] Once an employer has researched a candidate, they may contact the candidate. If they don’t pay for LinkedIn’s recruiter service, they may try InMail or email, but they really want a phone number so they can call right away and find out immediately if you’re interested. [12:17] Of course, contact information in public is not a good thing. Fortunately, Google has provided a solution, Google Voice, which is free in the U.S. and Canada. You set up the number, pick the area code you want, and you have a choice of a few numbers. You can forward it to as many as six phones. It will also take a voicemail and email it to you. [13:29] Google Voice allows you to put a phone number out there without putting your real phone number out there. Marc notes that Google just added it to their Enterprise package. Susan highly recommends it. She uses it for her business. [14:45] With your relatively private contact information in place, you can start working on your online reputation management or personal Search Engine Optimization (SEO). Author Dick Bolles once told Susan that Google is the new resume. Whatever is out there associated with your name is part of your Google resume. [15:24] According to a CareerBuilder’s survey from August 2018, 47% of employers are unlikely to interview a job candidate if they cannot find the candidate online. Don’t try to be invisible online! The smartest approach is to manage the online visibility you have and emphasize the things you want to emphasize. [16:11] Employers want to confirm the facts on your resume. They also want to observe how you communicate, your knowledge, your skills, and your attitude. They can learn quite a bit through social media and other public visibility you have. They search to contact you. They may be searching for you or someone else like you who is qualified. [17:04] Your most important keywords are your name. If your resume says William J. Jones and your LinkedIn profile says Bill Jones, that’s not a match. Susan is Susan P. Joyce, to differentiate herself from other Susan Joyces. Be consistent in using your name the same way on your LinkedIn profile and all your profiles and stationery. [18:33] On your resume and any applications you submit, include the URL for your LinkedIn profile. The vast majority of hiring managers will want to see your LinkedIn profile. [19:01] If you have a cranky side, don’t put it online. Don’t rant about sports, politics, religion, or anything else you want to rant about under your professional name. If you must rant, use a different name than the name you use for your professional visibility. [19:30] Susan shares a homework assignment: Defensive Googling. Search your name inside quotation marks and see what you find. You need to be near the top of the Google results. Watch out for anyone else with the same name. Susan tells of a man who had the same name as a deceased porn star. Add your middle name, if needed. [21:07] Susan recommends doing this on a regular basis as people with similar names may end up in the news for breaking the law. [21:21] You want to consistently use that professional version of your name. You want to maintain a positive presence for that name. The best information to go with that name is a job title. Like your name, your target job title and your current job title are very important keywords. [21:53] You control what LinkedIn tells the world about you. Recruiters depend on LinkedIn. The LinkedIn Recruiting Service is more than 50% of LinkedIn’s income. Google trusts LinkedIn. Usually, your LinkedIn profile is on the first page of Google results. This may not be true for a relatively famous person if they have LinkedIn. [23:00] Marc reads a question from Matt, who wants to use his nickname on LinkedIn to appear more approachable. Susan answers to use the best version of your name and use the same version of your name everywhere. LinkedIn has a nickname field. [24:10] Matt also asks how different should alternate names be on non-career social media, such as Facebook? Susan says Facebook is a problem because close to 54% of recruiters will check what you put on Facebook. Susan suggests making sensitive topics private on your Facebook page.[24:43] For non-professional visibility, maybe use your first two initials, a nickname, or something that is different enough from your professional name so nobody would connect the two easily. [25:16] Susan shares a scenario: A recruiter has 10 qualified candidates but can only interview three of them. None were recommended. Three have good, complete LinkedIn profiles. Three have scanty LinkedIn profiles. Three only have Facebook visibility. (Susan recommends adding your resume to Facebook.) One has no online visibility. [26:13] You would interview the three with the complete LinkedIn profiles because you would have a better idea that they are qualified for the job. The others could be as qualified but they haven’t made it clear. So, you go with the safe choice, the ones with the good LinkedIn profiles. [26:39] Marc reads a question from Brian: I’ve never had a Facebook account; is that suspect in today’s culture? To a certain degree, Susan thinks that’s smart. If you are an attorney, recruiters would be glad you don’t have a Facebook account. If you are a social media specialist, they would want would be disappointed you didn’t have one. [27:13] To a degree, it depends. Susan barely has Facebook, and she has it because she has to for her family. Brian replies that he is an attorney. Susan agrees it’s not a bad idea for him to avoid Facebook. Susan’s husband, an attorney, does not have a Facebook account. [28:15] Susan gives advice on finding your keywords. Don’t use generic words. “Experienced marketing professional” is not good. Skip words like “professional” unless your field is professional development. Keywords are specific. They are the job titles employers will search for to fill that job, or they are requirements for that job. [29:03] If something has a standard well-known abbreviation, like PMP (Project Management Professional), or CPA, you don’t have to type out the whole term, but it is a good idea to use both the full term and the abbreviation. Susan shares examples of unhelpful keywords she pulled from actual profiles. You have to be specific. [31:05] Susan breaks it down into three parts. The first part is the most difficult.[31:11] Part 1) You have to have a target job. Being flexible; avoiding being pigeonholed — these instincts don’t work. A target job gives you keywords. Have target employers so you know what they call the job. Susan shares a case study. Use your current title, a slash, and your target title. Use all the keywords. [33:12] Have a professional online presence. LinkedIn covers it, but professional associations have directories where you can be listed. Look around and see what’s relevant to your target job or employers. [33:56] Susan recommends having at least 20 target employers and possibly more. The idea is to know who you want to work for. It makes it easier to learn about them and network into them. You may know people there, or make connections there. It is essential for a successful job search. [34:41] Marc adds that having a target employer lets you see the exact title of the job you are targeting at that employer. Marc gives a client example. [35:14] Marc reads another question: What if you already have an established Facebook account? My creative life is very different from my business life, and Facebook only allows one account per person. Susan says recruiters want to see what you’ve done on Facebook, but it’s OK if you don’t have a Facebook account. [36:36] If you have a Facebook account that’s in sync with what you want to do professionally, that’s helpful. If you post “crazy things” on Facebook, it can hurt you. Be very careful with Facebook and if you want to use that for a different side of your life, then use a different version of your name there that is not your professional name. [37:12] Most social media platforms do not want you to have multiple profiles. [37:24] Part 2) You have to use the keywords recruiters use. Look at the job descriptions the target employer uses; what are the job titles? Look at the locations. If you want to relocate to a different state or city, use that as your official location. Use a Google Voice number with the area code for that location. [38:15] Recruiters are interested in skills and experience. The LinkedIn recruiter’s service offers skills as one of the top sorting filters. It finds the skills in the Skills and Endorsement section. [38:41] Education, certifications, and licenses are all important. Depending on the field, past employers can be very important, especially if it was a major company.[39:00] Use the keywords carefully, with perfect spelling. Susan gives examples of unfortunate spelling that would not be caught by spell check. You could make an actual wrong word by misspelling the word you intended. Use the best grammar you can. It helps to print the pages and read them a few hours later to catch errors. [39:57] Use current terminology. If your MBA is in MIS, no one will look for you. Use the title IT. That’s the current term. Do searches on your skills and certifications and look at what people are calling those jobs. Don’t write Sr. if you mean Senior unless that’s how the title is written of the job you are targeting. [41:22] Why be on LinkedIn? Invisibility doesn’t guarantee privacy. It makes you look out-of-date. Recruiters who can’t find you will assume you have changed your name or are hiding something. Or they may find someone else with your name. [42:19] Information aggregator sites take your information from Facebook, especially your birthdate. You may be better served to provide a completely different date for your Facebook account. When you search for your name, if there is not a lot of information about you online, you will see the aggregator listings. [44:39] Marc reads a question from Matt. Whitepages shows my age, and that is a concern because of ageism for people 45-plus. Susan says that’s why you want a good LinkedIn profile, and Twitter, and Slideshare; make yourself visible so you push the aggregators off of the first page. Most people don’t look to the second page of a search. [45:32] Write a Kindle book and publish it on Amazon. That will push things down, too. [45:55] 94% of recruiters use LinkedIn as their number one search engine. LinkedIn gives you a lot of space, compared to a resume. Use it all. It is your marketing portfolio. [46:21] The LinkedIn professional headline follows your name throughout LinkedIn. You want to have a really good sales pitch full of keywords there. Susan shows some usage examples full of terminology an employer would use. [47:06] Marc shares a LinkedIn hack published by Andy Foote. If you enter your profile on a mobile device, LinkedIn will allow 200 characters in the headline. Susan says she doesn’t think many people use that many. 120 is plenty long, but put what is appropriate for you. [48:11] LinkedIn has an introduction card with the name, headline, location, and “See contact information.” If you’re a Premium member, more contact information shows up, but you can add it to the About area. It used to be called Summary. [49:02] The first 50 or 60 words are the most visible. Write it in the first person. Use all 2,000 characters available. [49:10] In the Experience section, if you’re over 40, don’t include 30 years of experience. 15 or 20 years is enough. If you have a noteworthy accomplishment from earlier, mention it in the About section, instead of in the Experience section. [50:02] Most Contact Info sections on LinkedIn profiles only include the LinkedIn URL. You can add contact information here and also in the About section. [50:10] Susan shows an outstanding example of an About section, broken into sections by job, including work the person did as a volunteer. He used a great number of keywords. [50:42] Susan shows a description of a job that started more than 10 years ago, including key responsibilities and accomplishments. Use bulleted lists, and separate things into topics. Don’t make a wall of words. Break it up. You have to copy and paste in the bullets. Susan has a page of them on Job-Hunt.org she calls LinkedIn candy. [53:04] Put lots of keywords in your Profile section. Put projects in the Projects section of the Profile section. There is a Certifications section. These are keywords in themselves. [53:51] If you speak more than one language, you can legally have a LinkedIn profile in each language. This demonstrates that you are multilingual. Of course, you have to keep each of them updated. [54:39] Useful links: “Eye * Candy * Adds Interest to Your LinkedIn Profile”, “Build Your Personal SEO: The 25 Best Keywords for You in Your Job Search”, “10 Steps to Outrank Your Competitors in LinkedIn Search (Personal LinkedIn SEO)”, “How Top ATS Systems Analyze Your Resume”, “7 Ways to Protect Your Privacy While Job Hunting”. [54:57] Marc hopes you enjoyed this episode. Show notes with links are found at CareerPivot.com/episode-132. This should give you an idea of the quality material they are developing within the CareerPivot.com Membership Community. [55:20] The Career Pivot Membership Community website has become a valuable resource for approximately 50 members who are participating in the Beta phase of this project. Marc is recruiting new members for the next cohort. [55:31] If you are interested in the endeavor and would like to be put on the waiting list, please go to CareerPivot.com/Community. When you sign up you’ll receive information about the community as it evolves. [55:47] Those who are in these initial cohorts set the direction. This is a paid membership community with group coaching and special content. More importantly, it’s a community where you can seek help. Please go to CareerPivot.com/Community to learn more. They are starting a group for bloggers, writers, authors, and publishers.[56:21] Marc invites you to connect with him on LinkedIn.com/in/mrmiller. Just include in the connection request that you listen to Marc on this podcast. You can look for Career Pivot on Facebook, LinkedIn, or @CareerPivot on Twitter. [56:41] Please come back next week, when Marc will read the next pre-release chapter from the next edition of Repurpose Your Career. This chapter is called “Building on Weak Ties.” [56:53] Marc thanks you for listening to the Repurpose Your Career podcast. [56:57] You will find the show notes for this episode at CareerPivot.com/episode-132. [57:06] Please hop over to CareerPivot.com and subscribe to get updates on this podcast and all the other happenings at Career Pivot. You can also subscribe to the podcast on iTunes, Stitcher, the Google Podcasts app, Podbean, the Overcast app, or the Spotify app.

As Whitepages CEO Rob Eleveld tells Karen Webster, PSD2 and its SCA mandates, coming in September, can help reduce friction and boost conversion in the long run.

The advice I give to others, I rarely take myself.I admonish persons who possess detailed knowledge to “dumb it down” so the rest of us can understand because, frankly, we are rarely interested in the mystery and wonder of the unabbreviated truth. I tell them, “Say it so plainly that you worry you have stripped it of all its truth and beauty.” I tell them, “Simplify it to such a degree that any person who understands the subject as well as you do will think you're an idiot.” That's how you make things clear. Today I take my own advice.If you want to be bigger, advertise as though you were bigger. Don't calculate your ad budget based on the volume you did last year. Base it on the volume you hope to do this year. They call it “mass media” for a reason: it reaches the masses. Consequently, you can't really target using mass media. (TV, radio, billboards) But don't worry about that. Use mass media anyway. Targeting is overrated and ridiculously overpriced. Choose Who to Lose. Correctly-written ad copy will filter out the customers you don't want and attract the customers you do want. Filtering through ad copy is how you “target” when using mass media. Two ways to use mass media: (A.) Used consistently, mass media will cause your company to be the one customers think of immediately – and feel the best about – when they finally need what you sell. (B.) Used short-term, mass media will give urgency and importance to a special event when you purchase high repetition for a period of time, usually between 1 and 14 days. Google is the new phone book. Like the Yellow Pages of yesterday, it is the principal resource for buyers who are currently, consciously in the market for a product or service and have no preferred provider. Like the White Pages of yesterday, Google delivers your telephone number, street address, (and business hours) to customers who have already chosen you as their preferred provider. Customers who come to you through mass media will often be credited to your digital efforts due to the “White Pages” function of Google. They had already chosen you as their preferred provider, but were looking online for your street address, phone number, or business hours. Regardless of how you win them, it is costly to win a first-time customer. Getting that customer to come back a second, third, or fiftieth time is cheap and easy if they had a good experience the first time. Advertising is a tax we pay for not being remarkable. So be remarkable! This is what generates word-of-mouth. You've got to impress your customer. If you don't, your competitor will. Companies that celebrate their victories have happy employees. So find things to celebrate. Happy employees create happy customers. Most customers are repeat customers or referral customers. Mass media is the most efficient way to maintain top-of-mind awareness among these groups. In addition, it will bring you new, first-time customers. Your plan to stay in touch with your customers through social media and email blasts is based on the assumption that your customer is willing to open, read, listen to, or watch what you have to say. Is this actually happening? And if not, why not? (HINT: The Subject Line gets people to open it. The content, itself, gets people to share it.) Thirty-six years ago (1983) David Ogilvy was speaking of newspaper and magazine ads when he wrote, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” Now look at your open rate. What percentage of your online budget has been spent when you've written your subject line? If you have nothing to say, don't let anyone convince you to say it. Boring, predictable messages make you seem smaller and duller and waste your money. Companies don't fail due to “reaching the wrong people.” Companies fail due to saying the wrong things. Predictable ads are...

Two factor authentication, which is used to secure accounts, is straight up getting abused by Facebook in a case where they have your number, they are utilizing it for lookup in a way that reminds you of the White Pages of old -- this has to stop. Read more here: https://techcrunch.com/2019/03/03/facebook-phone-number-look-up/ || Let's continue our discussion! Follow me on Twitter and Instagram at @dexter_johnson and visit http://DexJohnsPC.com to stay on top of my latest blog posts about the world of technology. Share this podcast with a friend!

Artist Corrina Sephora moved to Atlanta in the mid 90s after receiving her BFA in Sculpture and Metalsmithing from the Massachusetts College of Art in Boston and has stayed on to become an integral player in the Atlanta arts community, establishing a prosperous artistic practice in metal and other media.  She tells Peachy Keen how she created her own apprenticeship program (looking up blacksmiths in the White Pages and refusing to take no for an answer), how local teachers and benefactors helped set her on the path to manage her own studio, and paints a picture of the gritty but thriving creative scene that was Atlanta in the 90s—when her neighbors included both artists (such as Radcliff Bailey and Danielle Roney) and guys that refurbished mac trucks.  We got into some discussion of how gender has and has not affected her trajectory in a career where women have been historically underrepresented, learned the ins and outs of moving a 3000 pound sculpture over a three story house, and covered some of the family backstory and artistic and cultural influences that play into her current exhibition: Between the Deep Blue Sea and the Universe.

Land Digital Marketing Clients with the “Seo Process Close” Learn more at https://RankDaddy.com Link to the Seo Process Close Doc Transcript & Audio File https://docs.google.com/document/d/16... Full Episode transcript at http://RankDaddy.com/blog Hey guys, Brandon Olson here. Another episode of RankDaddy TV. Today we’re going to be talking about one of my favorite closes, the SEO process close I like to call it. So this is when they’ve asked questions, maybe they want to know what you’re going to do, what it entails, why you think it’s going to work. You obviously don’t want to use this on the first contact with people, but it works really good once you’ve had a communication with them and they’re kind of on the fence, maybe they want more information. It works insanely well. It’s like you’re giving them all of the information, you’re telling them how you’re going to do it, like each step of an SEO process, but they’re not able to act on it because you’re leaving out certain parts. Here we go. Here’s the question: how can marketers like us, working only part time and running our entire business from our laptop or smartphone, how are we able to guarantee insane results to our clients when the mainstream internet marketing gurus say the guarantees are impossible? That’s the question, and this podcast will give you the answers. My name’s Brandon Olson, and welcome to RankDaddy. All right, so the absolute only reason Google ranks a website high is because of trust. If it doesn’t trust your site, it’s not going to rank high. A site that Google trusts loads fast, it’s focused on the end user’s experience, the content is there for them, and it ranks based on the content and the signals that are inside. There’s other signals too: off-page signals that Google sees and attributes to the ranking and the trust factors, and so we’re going to get into that. The entire focus though of the SEO campaign is to deliver trust, so it kind of starts off and we continue to build on that trust. The first thing we do when we start an SEO process is we run a press release. This press release is an article that our writers write about your business. It is distributed then to 500 TV, radio, different media type websites. All of these sites have been vetted; they’ve already got a massive degree of trust with Google. So Google sees this when it happens. The article gets posted, each one of ’em has a link back to your site. Google sees all of this; it creates an incredible foundation for the SEO process. Now, keep in mind this isn’t your average press release. This press release is designed for SEO. It’s designed to bring trust to your site and begin the signals to move you up. While that’s happening, we have another section of the team that is working on your directory listings, so citations. Citation is literally just your business’s name, address and phone number listed somewhere on the web like in a directory: White Pages, Yellow Pages, it could be Yelp or Facebook or Google Plus. There’s a lot of different spots that are directories that hold your business’s information and listings for people. So many times, those are incorrect. You may be at 123 South Street, and you spell it out S-T-R-E-E-T, but some of your listings it’s abbreviated. That’s a no-no. So we’ve got to manually log in to 350 of these, and fix the inaccuracies. Or if you’re not listed, we’ll put you on there, so that when we’re all set and done, takes about two or three weeks for our team to do this. It’s all manual; it takes some, but the results, or the ROI on this, is insane. The trust that comes from having your business listed across 350 platforms is ridiculous, okay? That kind of adds to the trust. Now, when that press release comes back … It takes about two weeks. Then we compound the results that that’s got, and kind of turn it into a viral campaign. We have hundreds of Facebook, Pinterest, other social accounts, that we add social signals to. A social signal is a like, a comment, a share, a tweet, from somebody else’s account, that is sharing information that points back to your account, your website. Not your social profiles, but your website. Some people think social shares have to do with your own business’s social properties. It doesn’t. Google doesn’t care, ’cause you can talk about your business all day on your social profiles, and say, “Hey, go to my site, go to my site.” Anybody can do that. But what you’ve got hundreds or thousands of other social sites pointing back to your website in the form of comments and posts and likes and tweets and shares and pins, that’s heavy. Once the press release is done, it takes about two weeks, we start this campaign of social shares. 2,300 of them, all with signals going back to your website, compounding the trust factor that is coming from the press release, the citations, and building, building, building. It’s all about trust. The same time, week one, we start a daily link-building campaign. Usually this is around day three to five of when we start. We want to start this in the beginning, because Google loves to see daily links coming in to your site. Consistency, right? We build these little micro-sites. They’ve got little snippets about your business or articles, in all of them obviously, with a link back to your site. All of this creates, not only link consistency, but link diversity. Another thing Google loves. You can’t have home runs, so to speak, on every single link. Every link you get to your site can’t be from a great website. So some of these platforms are websites, micro-sites that we build, they’re called web 2.0 sites. So they’re things like Tumblr, and little free WordPress sites and things like that. Some of them will have a little bit of trust, some will have no trust. Some will have a dofollow link, which is telling Google, “Yes, send signals to them.” Some of them have a nofollow link, but Google still sees them. So it’s diverse, right? Everything’s not super powerful, everything’s not super great. Overall, they probably don’t have much power. You couldn’t do much ranking if that’s all you did. The next thing we do, and this is the expensive but effective part, because this whole process really isn’t hard to do, it’s just expensive. And this is what I mean. So far we’ve got press release, citations and directory listings. We’ve got your social signals, and we’ve got daily links coming in. The next thing we do is get you links from sites that already have a massive degree of power and authority from Google. Imagine if you were to get a link from the home page of YouTube. You could literally rank for whatever you wanted to, because that site has so much trust and so much authority. Google owns it. Obviously you can’t do that, so we do the next best thing. We do what we can within our control to mimic this. We will go out and buy domains that already have a crapload of Google’s trust. I won’t tell you where or how we buy these, but they’re expensive. Some of them, we’ve paid 200 – 880 bucks just for a domain name, because of the amount of trust that it has. And it doesn’t take very many of these links to propel your sites up the rankings, just like that YouTube example. You don’t need that massive link because you’re here on a local basis. Most likely, you don’t need a huge amount of power like a YouTube link. You’re not going to get that anyway. Imagine a scenario … Here’s how these domains come about. Say there’s a landscaping company, right? He’s got a website and a company, he spends time on it, he maybe has some links put in or backlinking done. Maybe he’s got a blog, he’s got content, he adds pictures, he gives his site love. Over the course of a decade, that thing begins to get a lot of trust. Mainly from the age. And then one day, maybe he retires. He just closes his business altogether, and that domain goes back to the auction block. Or maybe he forgets to renew his domain. That happens. Goes back to the auction block. Or maybe he changes the business name. Now he needs a new domain, one that matches his new business name. So many scenarios but the fact is, there are so many of these that go back to the auction block, and we’re able to buy them with the sole purpose of building a website on it, and creating one link back to our client’s site, back to your site. We don’t use that for multiple clients, because every link going out of a website dilutes the power of that one website that’s sending the links. So we use that to send links straight to your site only, so you get all the power, all the trust. So it’s an expensive process, but when we make one of these links back to your site, to Google, it’s like you just got a 1,000 links all at once. That’s kind of how that works. We own several hundred of these already, so we can pretty much rank on demand. We get a client, we start the campaign process, and by month two, we’ve got trust building. Then we start plugging these in. These are the sites that really rocket your site up, and hold the ranking there. Now, based on competitive and niche and things like that, obviously criminal lawyer and dentist and plastic surgeons and things like that, they’re going to take more of these links. It’s going to take lots more trust to get ranked in niches like that. It’s a money link, it’s a money niche. Industries like that have a lot of money to throw at SEO, so their rankings come a little slower sometimes, especially if you’re in a bigger city: San Antonio, Austin, Dallas. When you’re millions of population, that too makes it a little more slow to get to the top. If you’re a smaller city, quarter of a million or less, the rankings are insanely fast. It doesn’t matter what size city you’re in, once we start, you see rankings increases within 30 days. Your first month, we can go like, “We’ll pull a report in the beginning. You’ll see where you’re ranking right now for your keywords. A month checkpoint, we pull another one. You see where you’re at.” Excuse me. Ooh, sorry about that. Had a little coughing spell there. Like I was saying in the beginning of the campaign, we’re going to run our keyword report with all your main keywords, show you where you’re ranked, and then in 30 days, we have another checkpoint, show you where you’re ranked again. You’ll start to see lots of green arrows, keywords on their way up. By the end of 60 days, even more keywords. Now, expect a little bit of a dip at some point around maybe month three. Google dance. Totally expected. We had a dentist that we got to page one, and then a couple of his main keywords dropped to page three for three weeks. And that’s the longest I’ve ever seen. Told him it was expected, just wait. Sure enough, all of them came up. They’re all stuck in top three positions now, and that’s the way it works. Google [inaudible 00:11:16] to shuffle you around, kind of figure out where they want you. Now, we have a money back guarantee that says this: if you don’t see a massive increase in rank in the first 60 days, we give you all your money back. We’ve never had to give anybody their money back. The process works; we know what we’re doing. There’s no contract. Give us a try, watch what we can do, and you’ll see within 30 days, you’re going to get ranking results. By month two, you’re already getting more calls than you were before, more customers start coming in, and start really seeing an ROI for the process, the campaign that we got going. That’s it, guys. That is the SEO process close, okay? There will be a link in the YouTube description, so if you’re listening on Spotify or SoundCloud, or iTunes or something, come over to the YouTube section. In the description, there’ll be a link with it, transcript of this. You can tweak it, modify it, use it for yourself. There’s also an audio file that you can send to prospects and say something like, “Hey, my partner made this audio clip because we get this question all the time. We’ll explain to you exactly what’s going to happen, what we do and how we do it and why it works.”

  Crowd Cow founder Joe Heitzeberg is our interview guest today in Episode 1467 of “The Livin’ La Vida Low-Carb Show”. Joe Heitzeberg is the CEO and co-founder of Crowd Cow. Crowd Cow's mission is to help people discover and access the highest quality craft meats, and to bring people together — farmers and consumers, families and friends. Prior to Crowd Cow, he was the co-founder and President of Madrona Venture Labs, the in-house startup incubator of Madrona Venture Group which produced venture-backed high tech startups including Mighty AI and ReplyYes. Before that, he was the co-founder and CEO of MediaPiston (acquired by UpWork in 2012, IPO in 2018) and Snapvine (acquired by WhitePages in 2008). Joe was raised in Seattle, graduated from the University of Washington and has an MBA from MIT. Some of the topics covered in today's show include: Why it is important to know where our food comes from Why most big food companies want to keep you ignorant of where their food comes from Crowd Cow's unique way of sourcing 100% of their products from individual farms Find the full show notes here http://www.livinlavidalowcarb.com/crowd-cow-founder-joe-heitzeberg-started-crowd-cow-to-bring-quality-meats-to-your-table   CROWD COW Official Site Joe Heitzeberg (@jheitzeb) | Twitter  

Internet privacy may be a myth in the 21st century. Just look at the news cycle for the past several months: it has been dominated by the classified documents that Edward Snowden leaked from the National Security Agency. The documents show that the United States government is constantly spying on not only foreigners within the US, but also on citizens at home and abroad, as well as aliens physically in their own countries.  The news has wrought a worldwide fear that we live in an age that lacks privacy. People no longer feel comfortable speaking freely to friends and relatives over the phone or though email. The scariest part is that most of these fearful people are placing their concern with the wrong entity. Yes, one can worry about Big Brother from now until the end of days. But if a person doesn’t break the law and lives life relatively sin-free, there’s little to worry about in regard to data the government may have on you. The real concern should be what damage regular people surveilling your activities can do to irreparably harm your life.   Dangers of Virtual Reality Maybe you click on a link in an email for Amazon, Bank of America, or your gas company. The email looks like your other emails from the company, and the website at the other end of the link looks just like the one you normally use. This is one of the easiest ways to gain access to your cyber-life. It looks legitimate, and users are ready to enter their username and password. Later on, when your bank account is emptied and your credit card fraudulently used, you realize that a scammer created a facsimile that you fell for, and you gave the scammer all the information he or she needed to access any account you use that information from. This is referred to as phishing. But maybe you’re smart. Smarter than those other Internet users who don’t watch where they’re going when “crossing the street.” The problem is that an increase in Internet user savvy in spotting scams is always met and surpassed with hackers growing wilier about creating them. A new trend that has been in the news—though not nearly as much as the NSA reveals—is revenge porn. Although the standard definition is having nude photos you took with a significant other posted on the Internet after a nasty break-up, this is not the only form revenge porn can take. In fact, there are other forms that the person in the photo is much less responsible for. Beware of the RATs Look at the case from last fall involving Miss Teen USA Cassidy Wolf. The Washington Post reportsthat she was emailed two nude photos of herself that she had never seen. The FBI found that a former high school classmate had software on his computer that allowed him to spy remotely on Wolf, and others, through the webcams built into their computers. This is done by using a RAT, or Remote Administration Tool, to control another person’s computer through the Internet. Until this point it was widely believed that you were safe from this type of hacking as long as you watched out for the LED light next to the webcam—if it’s on it means it’s in use. Wolf says her light was never on, and a former assistant director of the FBI’s Operational Technology Division in Quantico says the agency found a way to activate a computer’s camera without igniting the light years ago, likely meaning serious computer hackers could do so as well. A professor and graduate student at Johns Hopkins recently wrote a paper about the ability to hack Apple computers without turning on the light   Social Engineering Is Out-Laws-ed A huge proponent of legislation to prevent revenge porn is Charlotte Laws. She got involved after her daughter’s email was hacked by a scammer using social engineering, which is using psychological manipulation to get a person to divulge personal information. In this type of situation, which Charlotte’s daughter Kayla suffered, a group of friends is targeted all at once. The hacker uses Facebook to imitate the victim to make his or her friends think they were talking to the victim. Of course, if you’re talking to a friend you’re likely to reveal personal information, and that information helped the hacker access the victims’ email accounts. Now the hacker not only has access to photos you posted on Facebook, but also to anything hidden in your private email. Kayla was made aware that intimate photos she had taken of herself and emailed from her cell phone to her computer—but never sent to anyone else—were posted on a revenge porn website called “Is Anyone Up?” when her friend Katie was perusing the site after a male friend of hers was extorted with photos of himself posted. When Kayla went to see for herself she found photos of another friend of hers posted as well. Websites like “Is Anyone Up?” don’t just post your photo though. Your name, phone number, address, place of employment, and other personal information may be posted, and users of the porn site are encouraged to harass you with the information. Not only may your friends and family be sent to nude photos, but your employer can be as well. Charlotte set out on a vendetta to help other victims of this website. She wasn’t sure what accounts of the victims’ had been hacked, so she used the phone numbers that were posted on the site, or available on White Pages, to call the victims. What she found was that more than 50 percent of the dozens of victims she contacted had either been hacked or had photos of their face Photoshopped onto nude bodies of other women. It wasn’t a secret who was running the website: Hunter Moore was an entrepreneur in California who called himself a “professional life ruiner” in interviews, and obviously got off on running sites like this, and adjacent sites that blackmailed victims into paying to have their photos taken down from the first website. He hired a hacker who went by the likely made-up name Gary Jones to do the dirty work. And he was fearless; he knew how unlikely it was for victims to fight him in court because a civil suit costs about $60,000, and would make the photo a public record, exposing it to even more eyes.   Charlotte’s Advice Charlotte told Veritas News that the thinks the only solution to revenge porn is through legislation because you can’t prevent yourself from being hacked. But that also doesn’t mean people should shun the Internet, because that isn’t realistic in today’s world. Here is some advice she shared for our readers to better protect themselves. You can also visit endrevengeporn.org for more resources and attorneys to help with a law suit at little or no cost: Build up your online presence. If you have a common name it is less likely that a nude photo will pop up on the first page of search results when your name is Googled. If you have a more rare name, the chances are that the photo will pop up higher on the list of search results. Combat this by creating legitimate profiles on respectable social media sites. These should push the unwanted photo further down the list. Do NOT delete the nude photos of yourself. As soon as you take them make sure you save them. Whether you print the photo out or save it on an external hard drive it doesn’t matter. This is vital because one way to get a website to cease and desist publishing your photos is if you have proof that you took them, which means you own the copyright. Don’t delete any headshots either, or really any photos, because the same rule applies if a photo of your face is morphed with another person’s body. Call on your local representative to support laws that protect users from revenge porn. The only state with a law on the books is New Jersey, but Charlotte has worked with California State Sen. Anthony Cannella and a few others to finally get a law passed in California.   Other Protection Methods Charlotte’s advice is great for situations in which you are hacked, but what if you fall victim to another form of online torture? Here are some important steps to ensure your safety online in general: 1. Cover Your Webcam Put a piece of tape over your camera when you’re not using it, or buy a more sophisticated cover, such as Eyebloc, a 3D-printed piece of plastic shaped like a shield that slips over your webcam. It sells on Amazon and eyebloc.com for $6.99. 2. Two-Step Verification Sites such as Google, Facebook, Twitter, and many free email services have an option to add an extra layer of safety beyond your password so that you can only enter your account with both your password and a code that is texted to you. With Gmail, for example, you can’t log-in on a new computer if you don’t have your cell phone with you. 3. Use a Secure Connection You’re probably aware that all websites start with http://. But it’s important to change your settings to encrypt the websites you visit. Make sure they read “https” instead of “http” to ensure you’re using secure connection sites, especially if you’re logging in on a public Wi-Fi network. Other preferences you can change in your browser include limiting websites from tracking you and from accessing your location. 4. Use Complicated Passwords First, make sure you aren’t using the same password for every website. Each email address should have a different password, as should any bank accounts or online bills you pay. Also make sure not to use the same security questions across the board. Second, use more complex passwords. Many websites now have certain requirements to make stronger passwords, but if they don’t, you should create one that is at least eight characters long, doesn’t use a common word or name, or a predictable pattern such as numbers at the end. 5. Don’t Click on Email Links Whether you get an email to pay your monthly electric bill, or to buy the latest Dan Brown book on sale, do not access this through your email. Instead, go directly to the electric company’s website, or Amazon.com, to get to your bill and pay it. That way you can’t fall for a fake site that looks so much like the one you know.

EP154 - Turkey-5 2018 Recap Episode 154 is a quick recap of all the retail and e-commerce activity over the Turkey-5 weekend (Thanksgiving through CyberMonday). Jason interviewed by eMarketer about AmazonGo stores Jason article in Forbes "The Future of Brick-And-Mortar Retail is Mobile"   Adobe    Revenue YoY Growth Thurs $3,700,000,000 28.00% Friday $6,200,000,000 23.60% Sat $3,200,000,000 25.00% Sun $3,200,000,000 25.00% Monday $7,900,000,000 29.00% Turkey 5 $24,200,000,000 26.41% Nov-Dec $124,100,000,000* 14.8%*       * Adobe Forecast   Amazon Cyber-5 Press Release Salesforce Holiday Insights Hub Adobe Holiday 2018 predictions, actuals, and analysis IBM Analytics Outage J Crew Website Outage Google and Facebook Outages Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 154 of the Jason & Scot show was recorded on Tuesday, November 27, 2018. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at SapientRazorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:25] Welcome to the Jason and Scott show this is episode 154 being recorded on Tuesday November 27th 2018 I'm your host Jason retailgeek Goldberg and as usual I'm here with your Cohoes Scot Wingo. Scot: [0:40] Hey Jason welcome back Jason Scott show listeners we sincerely hope you had a great Thanksgiving an awesome profitable Black Friday and a record shattering Cyber Monday Jason did you get enough turkey over the break. Jason: [0:55] I did indeed it's my favorite time of the year my two favorite things shopping and eating. Scot: [1:01] I have been dying to ask you two questions what's your favorite pie if pies are the favorite Thanksgiving dessert which pie and if not what's your favorite Thanksgiving dessert. Jason: [1:13] Do you like I'm a traditionalist I go with a pumpkin pie with whipped cream on it what about yourself. Scot: [1:18] I am a southerner so it has to be pecan pie with a little scoop of ice cream. Jason: [1:28] So my grandmother's family my grandma Daisy who's no longer with us is also a southerner and we always have followed her Thanksgiving Traditions but oddly somehow somewhere along the line she added a German chocolate cake to the mix so full disclosure I sort of Miss now that she's not with us anymore the grandma Daisy's German chocolate cake in addition to my pumpkin and pecan pies. Scot: [1:54] Maybe she was Southern German. Jason: [1:56] Exactly Daisy just was at a head of her time she was just a multicultural. Scot: [2:02] And then I've been dying to know how you survive when Starbucks closed for a day. Jason: [2:07] That is a great question there have been years when that was a challenge for me but I feel like at this Advanced stage of my life I have pretty much mastered at so a Starbucks wasn't Starbucks strategically close early so I like to make a visit before they close and then Abby as a back at the Starbucks I do have a super fancy automatic espresso machine that makes my Starbucks drinks at home. Scot: [2:36] Call and I saw you have published couple articles before we jumped into the meat of the show toast us what you been putting out there into the interwebs. Jason: [2:43] Yeah I was prolific the time off I give me a chance to catch up on a few things I've been meaning to do so you and I are both Ford's contributor so I published a Forbes article today and it's about a topic we first started broke on the the podcast it's called the future brick-and-mortar is Mobile in its talking about all these new store Concepts that are opening up and and how the customers mobile phone is increasingly becoming a mandatory part of the in-store shopping experience in an increasingly you need a mobile phone to get into the store so that that was interesting to me and then I did do an interview in emarketer all about the Amazon go store soap again probably not any, opinions that would be new or surprising to Jason and Scott show listeners but nice concise article of sort of every swear I think the the Amazon go stores are going so I'll I'll post a link to both of those in the show note. Scot: [3:46] Cool this is kind of a the first of a Trilogy of shows were put together that really are looking at kind of the halftime report of where we are as far as holiday 18th concerned we're recording this the day after Cyber Monday so we've got those key 5 days out there and some data starting to roll in then our next to Gaston the show or going to come with some more proprietary data someday we're going to do kind of a hot take on what we're seeing out there from Publix results from all kinds of sources that that will try to slip note as we go through and we want to jump into that and it wouldn't be a Jason Scott show without some Amazon used to kick it off. Jason: [4:34] Amazon news new your margin is there opportunity. Scot: [4:42] So Amazon is one of the most secretive companies you'll ever come across and holiday is no exception typically they did Issue a press release which was some of it was interesting and revealing and others of it was frustrating leak looked so I just wanted to walk through some of the highlights there. First highlight is a tortoise a new term where Amazon is calling it instead of I like the Cyber 5 they're calling it The turkey-5. Jason what you think about this rebranding of the five days from Black Friday to Cyber Monday. Jason: [5:13] So I think I don't consider rebranding I think both terms are important so you were actually the first person I heard you cyber 5 and it was quite some time ago way before the podcast and so I've embraced that when I'm talking about e-commerce sales over those five day. But when I'm talking about omni-channel sales and brick-and-mortar sales then I feel like we need to talk about the turkey-5. Scot: [5:36] Okay well next time they can both look together so. What are some of the highlights of wood Amazon announced they announce the Cyber Monday was their biggest day ever and they sold millions quote-unquote millions which you know I think. Is a range between 1 and 100000. I don't know how to arrange that I know it starts at 1 and goes Tenpenny so millions and millions of Amazon devices were sold the new Echo dot was the top Amazon device, they sold Millions more this turkey-5 versus last over 18 million toys and then over 39 fashion items and I always find it interesting to Think Through. And some of this is probably much mind-reading but herbal Tea Leaf reading that goes on here you know why do they pick out these two categories I think 21 is kind of like Hey we're picking up that Toys R Us business that evaporated out there and then fashion everyone there's been a lot of negative kind of Amazon Fashion Stories where people are saying Yep they're not really doing well they're fashion designers aren't embracing Amazon so this one I thought was just a little bit of hay. Fashion industry check us out. [7:05] This is the most revealing data point they said in total and I believe this is a u.s. number over a hundred eighty million items were sold over the turkey five and when I try to do the math on that if we assume, $50 average order value that comes in kind of 9 billion now sometimes Amazon average order value is tricky because sometimes they include didn't see if this was paid or unpaid items as soon as paid items unpaid items would be free books to Kindle stuff there free apps on stuff like that. So this could be as high of us as a $75 ASP 1213 billion dollars. [7:48] So I wasn't ashamed actually kind of put a number out there that I could actually anchor off of and get to a real number that's the first time. [7:56] It's a third party sales grew 20% year-over-year Which is pretty good you know I would expect so so you know. E-commerce is going around 15% according to the US Census and Cubs score. Amazon has been growing in the mid-to-high 20s so it's actually little loaf I felt for this third-party datapoint if I understood the metric right I've only grow 20% year-over-year and then couple of highlights they said Black Friday alone or million toys and electronics are sold through the mobile app so I think they're they're highlighting you know I think there were talking a little bit about showrooming where I think they're trying to hints that people are out in the stores shopping toys Electronics on Amazon from their phones while they're out couple other highlights of the top sellers. Obviously Amazon devices everywhere you go you see that mentioned so this is Nivea. Echo Christmas there should be a lot more Echo devices out the world after this holiday looks like instapot the classic is a top seller I am now seeing it everywhere so around Prime day you only saw it at Amazon and now I can't run into a store without Nintendo switch is hot this year. [9:20] Such a platform has been around awhile but has, new Breath of Life Jason what did what did you think of Amazon's results on Turkey 5. Jason: [9:28] Yeah it's always interesting to try to parse anything out of their press releases because that you know they're the pretty expert of giving you these numbers. That we don't have any frame of reference for a right like everything's the biggest ever but you know they said all these records last year so if they were .1% growth it would be, it would still be the biggest ever and they let you know they give you this many items in these big categories you know it's obvious they're trying to paint a Rosy picture without disclosing too much real information but to me some of the things that jump out like your math is super interesting if we take that $50 aov and say they're like. You know it will you don't 9 billion to 12 billion that puts them at a third to about a half of what a Dobby predicted. Overall e-commerce sales were for the the December 5 so. Normally we think of Amazon as being about half of e-commerce so if they're only a third to a half of cyber 5 e-commerce that actually means. Other retailers are doing a better job of of grabbing a little bit of that traffic so that to me is interesting. [10:38] It does make sense to me that 3-piece sales would it be growing as fast on Cyber 5 because I think Amazon promotes the bejesus out of the Amazon owned products particular The Echoes In fires and the Rings were heavily promoted and so you know when they're selling. Not even just one p items but Amazon owned Brands so heavily and kind of crowds out that the three p a little bit. And it is interesting to me you know this these guys are increasingly becoming the largest retailer in North America get on the biggest sales days of the year the things they're able to sell the most of our the things they own which is like completely unique like you know prior to Amazon you know Craftsman was not the number one selling item at Sears on Black Friday for example so that feels like a. That's sort of interesting Trend and you know it'll be interesting when we get some of the other guests on that have some datasets to kind of get their point of view about all that. Scot: [11:39] Now Adobe has been probably the most prolific this holiday with getting their data out which is interesting because I haven't seen last couple years IBM made of big push but I didn't see them out there really pushing hard on the data so it's almost like a one kind of company show now with Adobe and I know you gathered some of the highlights what what did you see there. You don't want to spoil it for 4 we have us be coming on the next shows we don't want to spoil too much but what were some highlights. Jason: [12:11] Just a quick primer on data sources the route to write like the the most ubiquitous best data source out there that I use the most of it kind of track it is Adobe there's three big analytics platforms that e-commerce lights tend to use Adobe IBM and Google Google you know his never liked had an evangelist kind of you know posting real-time data out there IDM some years does some of your doesn't they actually had a very meaningful outage on their analytics platform this year which will talk about a little later so even if they're planning on it I suspect they they bailed when they started having problems and Adobe did a phenomenal job so it will hear specifically from Adobe tomorrow but just so listeners have sort of a frame of reference. Adobe is heavily used by the largest. Brick-and-mortar retailers in in North America so I feel like they're their data ranges a very broad set of retailers from. Serta medium size two very big you know they don't have much data from Amazon who doesn't use any of these platforms for their main main site. So to me Adobe is kind of the broadest and definitely best representation of the biggest sites that are most meaningful. [13:27] I do have some data from Shopify which I think of a sort of the long tail so it's interesting to see what's going on there and then we do get some data from Salesforce which is. Salesforce Commerce cloud is the old demandware e-commerce platform and to meet a man where is a little more than itchy it's kind of in the middle between. The really big sites and the long tail it's these like pretty darn big predominately apparel sites for example. And so it just it's interesting to see where the date of matches between those different sets and where it's different but that kind of. [14:04] Key things up adobe gives us a number for every day of cyber 5 so Thursday was 33.7 billion. Which is up 28% Friday with 6.2 billion which is up 23.6% Saturday was 3.2 billion. Which is up 25% Sunday was 3.2 billion which was up 25% Monday the biggest day ever for. Ecommerce with 7-point not in North America is 7.9 billion which was up 29% so. Hopefully you're not doing math while you're driving in the car you add up those 5 days and there were 23.1 billion dollars worth of sales during those. Those 5 days. [14:53] I just realized I had a slight air in my spreadsheet so we'll actually see Liam and then I caught 24.1 billion in in sales over those 5 days. And the gross for all 5 days was about 26% and what's interesting about that is Adobe predicts. 124 billion for the entire November December. And a growth I would like 14.8% which is. Kind of similar to all the other e-commerce estimates we see you in that 10 to 15 to 16% and so you go wait. These five days grew 26% they represent about 15% of the whole holiday right there. You know about 19% of the holiday right there so it's it's it's interesting that that it seems like these days are getting the disproportionate amount of the. The grout sensor you sometimes your talks about how promotions are stretching out longer and in that stretching out sales but the data makes it seem like people are still very habituated to shop on these Amy's 5 cyber 5 days. Scot: [15:58] So yeah. Jason: [16:01] I was just going to add to it in Shopify doesn't provide super granny or data. But they did give us an Insight that on the the four days between Thanksgiving in and Cyber Monday they sold about 1.6 billion and about 1.8 billion over the Cyber 5 so if that's true again Adobe says 24 billion sold all over the Cyber five and Shopify alone sold 1.8 billion that would put Shopify at about 7.5% of all. Cyber 5 sales witch. I kind of doubt year-round that they have that big market share again that we don't have good data to know for sure. It's believable to me that more shopping shift to do some of the Shopify sites over holiday so I don't know what what's your initial reaction on that Scott could you. Scot: [16:53] Kills High you know but. It's hard to say the thing that always confounds me about some of these things is when you add up the pie slices I always get up to like 130% so no matter whether it's holiday data or quarterly data or annual data I always get a little confused by how all the stuff adds up. The number to supposed to. Jason: [17:18] Incident if you compare that so again and that the Dobies kind of this broad look if you look at like Salesforce you see like more like a 16% growth for e-commerce to see traffic going 9% what what's interesting to me about salesforce's they share some of their mobile numbers and sales for says that like 62% of all there traffic was mobile. And a 45% of all their sales was Mobile on Cyber Monday for example and on. Black Friday mobile actually Pete that slightly over 50% of all of all sale so so you know. [18:03] In the demandware Echo System the majority a strong majority of traffic is mobile and almost half of all orders is of of Revenue is mobile orders are actually number of orders is actually even a little higher so if you think about like you got dollars in sales you got number of orders and you got traffic. The the Salesforce number to look kind of like the Shopify numbers from mobile so we have a couple of vendors that share their data that mainly live on the Shopify platform and swim it was one that talked to you on Twitter and they were claiming 73% of their Shoppers were mobile and 62% of their shop their purchases were mobile those mobile numbers are way higher than what we see from Adobe where it's going to be something like 45% of traffic was mobile and only like 30 or 30. 5% of of orders were mobile so it's going to be interesting to talk to Adobe about about that if it is. In their mind true that this a longer tail is more mobile than than their whole user base or what were missing their. Scot: [19:09] And I also wonder if it Dobie is including any Magento data because historically it was mostly kind of that omniture I did it right that they were effectively tapping into so I wonder if they're able to pull in the Magento data analysis. Jason: [19:26] Yeah that will be interesting I'm going to Mike Hess is going to be no for this year the murderer wasn't that long ago and remember. Magento can't see the majority of their data so most people are running the gento on-prem they they have the software but magenta wouldn't necessarily know whether the revenue was unless they happen to be either one of the the minority of Magento customers that's hosted. Scot: [19:50] I forgot that they were more of an assault versus has. Bottom line this it feels like online were definitely kind of more in the 20 to 30% Reigns versus kind of the traditional 15 so that feels good and then it feels like a brick-and-mortar is a little slow. Jason: [20:10] Yep so well it depends on what you mean by slow so. Scot: [20:18] They have been drawn at kind of like three or four percent right kind of mid single-digit. Jason: [20:22] Some MasterCard says that like on Black Friday brick-and-mortar sales were up 9% there. Scot: [20:32] What's good. Jason: [20:33] Yeah that sounds great MasterCard is predicting that November December sales will be up. 5% right and of course you know you can imagine what MasterCards dataset is they have like like a 1/3 of all the credit card sales. [20:47] So so those are good numbers there's a couple companies that rent Hardware to retailers that gets installed on the front door to the store to measure traffic in the store so one of those companies is called shoppertrak and the other is called retailnext they aggregate all their data as traffic data shoppertrak says that traffic was down 1% over the holiday over by Friday retail next said the traffic was down five to 9%. [21:20] They do tend to attract slightly different customer so as I sit here I can't tell you exactly what categories they tend to be strong in butt that sounds to me like fewer people are going to the store then they have in years past and yet we still see higher sales in the store and we have in your past which just means the conversion rate of Shoppers to buyers is higher and the amount they're spending when they're in the store is higher and so you add all that up I think before the holiday started people were kind of forecasting they're like 16% e-commerce growth like in a three to 4% brick-and-mortar gross I think it's possible we're going to see like 5% he, brick-and-mortar drugs which would be the biggest year since 2011 so we may see some big numbers on the revenue side when I'm more worried about is that it it potentially was super promotional revenue and said the earnings may may suffer that that commonly is the yin and yang of of holiday sales. Scot: [22:23] Yeah unfortunately won't have a read on that until some of the January did I start to come out right before results. Jason: [22:29] Exactly it mostly shows up in earnings where people are like oh we had our Revenue goals but we missed our earnings goals Adobe does get to see some interesting promotional data so when they're on we will definitely get their perspective about whether the holiday felt online more. Lesser the same promotional is past years. Scot: [22:49] Call a couple other seems I saw out there there was this kind of is Black Friday dead a lot of this circles around somatic Mall while getting your everyone is there's a whole controversy around the opening on Thanksgiving Day itself and. Some retailers like REI stand on that others are kind of messaging that up even more and more and they're doing their doorbusters around that so there's a dinner I had some day. [23:20] Where they actually had several buckets of Shoppers they reported on so they said 41.4 million people shot online only from Thanksgiving to Cyber Monday so the I guess I'll call that cyber 5 and that 6.4 million more who's been shot exclusively in stores so they have an online exclusive bucket stories lusive bucket and then they have an omni-channel bucket and then the omni-channel bucket they say 89.7 million hour Shoppers. So I'll see you in a day or calling a reference so so that was interesting and there's an article that was kind of saying because more people shopped online than offline during that. It was kind of the end of the traditional Black Friday. Brick-and-mortar holiday discount Holiday in your reaction to that. Jason: [24:22] Yeah it was it yummy you here to Reasons by Friday is going away because people are shifting online and because black Fridays you know keeping earlier tough to Thursday night it didn't feel like, more stores open on Thursdays then did years pass so I don't think that really affected by Friday I do think / that interested anymore yeah if you're only going to do one of the other there more people that are opting for the convenience of online shopping and that that seems reflected in the the few datasets we had that show store traffic was down so I could lie but honestly it doesn't feel like. [25:03] A dramatic shift to me over your you know it seems very windy or change versus sort of an exponential change and I think all this is happening in a climate in which like most of the consumer macroeconomic factors are really favorable and particularly for the first time in a long time the macroeconomic factors for low-income Shoppers are favorable in those are the Shoppers that are least likely to shop online right like so that's the the low-income Walmart Shopper probably feels like they have more money in their pockets and they have the last several holidays and until I feel like you know some of that the trends that we try to predict do I get office gated by the fact that there probably just are more people shopping and more people spending money this year than they then we've seen in the last couple years so that's that's a good problem but it makes it hard to really. [25:59] Really have a strong opinion I have I will say one of their data points from UW data is that buy online pickup in-store orders were up 50% over your past so I think like driving with an RF data what we're seeing is that the this notion of these being separate channels is going away and people are increasingly using digital tools whether they. Go to the store or not and you know you tease me for talking too much about grocery on the show I feel like this is the first year when people could potentially buy online curbside pickup their their ingredients for their Thanksgiving dinner and so I haven't seen any data on that yet but I but I know as an amenity digital grocery shopping was available to many more consumers this year than ever before and so I'm going to be really interested to see if Shoppers take advantage of that and if that you know changes behavior and all of those are two things so I think there's going to be a lot of fun fall out to follow from this holiday. For the next several months we should keep doing the podcast. Scot: [27:01] We we will another theme that was interesting and you kind of touched on this little bit with outages Amazon seems to be pretty robust Facebook had an outage kind of like right around Thanksgiving so happy for freaking out. It was kind of a yeah that was interesting and then you would mention coremetrics an outage Amazon I've been kind of rough for Prime day then they did Cyber Monday and end so that's interesting it seems like they must have tweet whatever they had some lips on on Prime day good warm-up for Cyber Monday. I did see some articles that highlighted some other stuff it's hard in today's news climate to know kind of what exactly is going on and how bad it is with what did you see as far as I was just. Jason: [27:47] Yeah I think there were some partial out I mean the number retard saw some partial added outages for you know for some subset of all the people that tried to get to the site for some small. Of time during the day and it's really hard size how significant those are I would slide side note on the Facebook one when Facebook has an outage it has an impact on e-commerce in an unexpected way there's a fair amount of eCommerce sites that let you use your Facebook credential as the keys to your eCommerce account in your stored payment information so it is possible when Facebook's down that the people can't log into their account on an e-commerce site and and Shop so it has the potential to have that impact and Facebook tags are all over these e-commerce sites so even. If the outage and I don't think this was such an outage causes those tags to not respond it can really have a material impact on the page load speed on all these e-commerce side so there's. [28:46] Town of best practices that site should do to mitigate those risks and and frankly wait way too many sites do do to those best practices so it's always surprising to me. But you reference IBM and their analytics package which I think officially is now called IBM Analytics all ice Old-Timers would know it is coremetrics and from my perspective they had a pretty catastrophic outage so I think they were out for most of Black Friday and then, I were able to resolve the issues and then they have another significant outage for most of. [29:24] Cyber Monday so that's a huge deal if you're running a site in your using the analytics to make decisions about you know whether you should get more less promotional you know what what marketing you should be doing on the side how much additional email you should send you know that. Data from that from your analytics platform is critical and you know some heavy rain Deluxe platform out is a huge deal I will tell you I had several clients that that had an outage and the only reason that they weren't Furious is because many of them are now using more than one analytics package so pretty, and that you had a IBM and Google which meant you were exclusively. Using Google for the holiday and it probably is not going to bode well the next time you know IBM comes to have Yuri up your your contract and you had this outage in the most important time and you were forced to use Google and probably found out that that that Google Map most your needs so I think from a business standpoint that that IBM analytics at outage is going to be pretty catastrophic I think they were probably struggling to maintain market share against Adobe and Google anyway and so this is probably going to be a. Another black eye to them in that regard. Scot: [30:42] Quick question did this. So I know that mosites almost every page of a site while will reference to the underlying analytic system and there's a lost tag and stuff did this cause the retailer sites to either go down or be sluggish or to those guys. All currently have that kind of asynchronous so that if it's down it doesn't really. Jason: [31:02] Exactly so what you want and what the in finished all these vendors at least the analects vendors sort of beg you to do is have these tags load asynchronous way which essentially means it doesn't block anything from happening lower on the page from still happening while that tag loads and so it's still even when you load it asynchronously there still you know some ways in which its it's hurt hurting your rendering budget but but the impact is much lower than having the screen be white while you wait for that tag to fail and so for analytics most people have them well implemented and I didn't hear about any anyone that had coremetrics tags blocking the whole site. You do like to also put all these vendors at the end of the page but for Analytics. [31:50] That means you miss out on a lot more analytics if someone like interrupt a page from completely loading or their clicks away from the page before for renters and so you know the analytics vendors like to have their their tags at the very top of the page so when there's an outage. It's even a little more prominent so. Bad deal all around but to my knowledge there were no there were no sites that were like literally WhitePages while they're waiting to find out that the idiom tags didn't work. I don't think Google analytics had any problems but Google had a problem with her at platform over the holiday and I know that impacted a lot of people's promotional plans that you know I felt like the number of clients that had. Plan spins and open the spins that they you know we're going to make over holiday depending on how things went and they literally were like locked out of their AdWords account and weren't able to make some of the adjustments that they intended to make. Scot: [32:46] Yeah that the Facebook ad platform was down during their outages well so it could be some pretty material. Jason: [32:54] Yep that digital marketing tends to be about the third-highest source of traffic to the site so that's a big deal and then the retailer that I think at the most news for having a complete outage unfortunately it was at J crew had a very aggressive sale they were they were offering 50% off on everything and I think they were there down for like the majority of of. Black Black Friday so that's a pretty tough outage I know that they probably offered to extend that sale. Extra days to try to catch that that Revenue but in most cases you know a shopper. Likely move to some other other site and spent that money somewhere else so so you know that that's. Pretty material impact to be down that long on this holiday so sorry for my friends at J.Crew and that's probably going to be a perfect place to wrap it we promise to keep this is a short concise show just about the holiday folks have any comments or questions as always we encourage you to jump on her Facebook page and will continue the dialogue there as always if you found the show useful we'd love it if you jump on the iTunes and give us that 5-star review. Scot: [34:10] Makes everyone we hope that you're cyber 5 / turkey-5 crushed all your expectations and that you are going to finish strong in Holiday 18. Jason: [34:23] Absolutely and then till next time happy commercing.

In today's episode of The Art of Passive Income—Round Table edition, Mark is joined by: Mimi Schmidt Tate Litchfield Scott Bossman Erik Peterson Aaron Williams Scott Todd Scott Bossman brings up an interesting and challenging situation that he faced last week. One that raises Mark's blood pressure and leaves him feeling anx-gry and the whole gang riled up! He had an intake deal in progress with a gentleman that he connected with on a personal level. The seller told Scott that he had owned this property for over 30 years and Scott's offer was the first one he had ever received. They agreed on a price and everything was good to go until another investor sent an offer right before the deal was done and the amount was double Scott's offer. Should Scott hold the seller to the original agreement since he had already put in all of the work, or just offer more money since he already had a buyer in place? And, what about the other investor who is also a community member, should Scott reach out to them to let them know that their offer is too high for the area? Everybody weighs in on how they would proceed. Then, Scott Todd tells us about a little scarcity experiment he performed in an area rich with land investors. He ran the analytics on APN numbers and the number of times they were mailed to and the results may shock you! Listen in to find out what that number was and to hear the outcome of Scott B's. situation. TIP OF THE WEEK Mimi: Check out WhitePages.com—a less expensive alternative to Intelius. Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

Knowing who you’re dealing with online is critical if you’re taking transaction risk. Digital identity is tough. To address that challenge - and it is a challenge - relying parties, those who take on risk, employ two broad categories of technology: active tools that require user interaction and passive network-based approaches. When the user is required to explicitly provide identifying information, we use the interactive approach. The merchant or lender or website owner asks for user IDs, passwords, perhaps data generated by multi-factor authentication techniques such as biometrics, or one time passwords generated by an app or a hardware key. If you’re an ecommerce merchant or an entity trying to sell something online - lenders included - you don’t want to ask the customer to do more than absolutely necessary to complete a good sale. Transactional friction is deadly to revenues and a main cause of shopping cart abandonment. So, you use passive approaches that examine whatever data the customer’s device can provide. Device fingerprinting, behavioral analytics, rules engines, machine learning, and the past behavior of card numbers are among the portfolio of decisioning tools that do not interfere with the user experience. Data is the foundation of the passive approach. In this podcast, George speaks with Ajay Andrews, Senior Director, Product, at Whitepages Pro, a data provider and analytics firm about identity verification and how the linkage of key data items influences decisioning. It turns out that particular pairs are strong indicators of potential fraud.  We discuss where the data linkage approach fits in the overall portfolio, what drives merchants to adopt, and how the tool is integrated into automated decisioning and case management.

Before Bonnie arrives in Sydney, Tom has to begin looking for Richard Mercer on his own. You have to start somewhere, so it may as well be in the White Pages.Then, in trying to understand the timelessness of songs, he talks to jazz singer Kate Wadey about classic jazz standards and how they remain relevant after almost a century. Find her album A Hundred Years From Today on iTunes, Spotify, etc | Songs featured in this episode include Elton John - Your Song, The Turtles - Elenore, Stevie Wonder - I Just Called To Say I Love You, Kate Wadey - Sweet Lorraine, James Blunt - You're Beautiful, Alt-J - Every Other Freckle. (Tom also name drops and highly recommends Ted Gioia's book Love Songs: A Hidden History.)

The world of online marketing was rocked so hard this summer that it almost fell to its knees.Some really big names in online marketing had the courage to announce that online customers are more likely to buy your products if they've heard of your company and feel good about it. Dumbfounded, I spoke to my computer screen as though online marketers everywhere could hear me, “How did you not already know that?” And then these same researchers suggested that building awareness through mass media might be a good thing to do, after all. Again, I mumbled, “How did you not already know that?” I've been fascinated for years that an entire army of Search Engine Optimization tweakers could – with a straight face – argue that brand awareness and brand preference are of no consequence in the online world. But then I would hear the echoing voice of Anatole France1 – with a French accent, because he was French, you know – “If fifty million people say a stupid thing, it is still a stupid thing.” SEMrush2 was one of the big names in online marketing who concluded that “direct website visits” are the single most important factor in determining your SERP [Search Engine Results Page] position. In other words, they announced that Google is impressed – and will reward you with higher SERP placement – when people go directly to your web page instead of merely choosing your name from a list of search results. It makes sense, doesn't it? Google is effectively saying, “If this is the company people think of immediately – and feel best about – in this category, then they must be the category leader.” Voilà, you and your company are on your way to the top of the Search Engine Results Page. All as the result of brand building through mass media and public relations.Like yesterday's telephone book Yellow Pages, a Search Engine Results Page is an information source for customers who haven't already made up their mind. But when faced with a list of names on the Search Engine Results Page, does it surprise you that even the so-called “undecided customers” will often choose the name they've heard of, and have good feelings about? Direct navigation is a powerful vote of confidence. Just like it was 25 years ago when customers would look you up in the White Pages of the phone book – or dial 411 for “Directory Assistance” and say your name – when they wanted to make contact with you by telephone. WordStream3 is a huge Pay-Per-Click company that works with over one million advertisers. They were the second big name in online marketing that came to the same conclusion as SEMrush, although they traveled a different road to get there. In their case, WordStream became fascinated by a PPC campaign that had a 300% increase in conversion rates for no apparent reason. They had changed nothing in the Pay-Per-Click campaign. They hadn't changed the landing page, the bid strategy, or the ads. What WordStream finally discovered was that some brand-awareness ads were being funded in another media, and these ads had created a halo effect on the Pay-Per-Click ads. Here are their conclusions, in their own words:“Direct visits are fueled by your brand awareness, so building a strong brand image should be an essential part of your promotion strategy.” – SEMrush, page 42 of 55 “What we are seeing here is that people with stronger brand affinity have higher conversion rates than people without any, because people tend to buy from the companies they already heard of and begun to trust.” https://mobilemonkey.com/our-team/ (– Larry Kim,) WordStream Jeff Bezos figured all this out a long time ago.In chapter four of Be Like Amazon: Even a Lemonade Stand Can Do It, we read an exchange between Poobah and a younger man: The younger man continued to read. “Although it seems counterintuitive on the surface—a little bit insane, even—Bezos knew that making honest reviews available on each product page...

Recently I shared cart close strategies, but I left out ONE that is a bit over the top but crazy effective. Not something I’ve shared before. The secret is to CALL THEM. Yes, call them. LINKS MENTIONED IN THIS EPISODE Email Template: mattmcwilliams.com/phonecall Watch TheAffiliateGuy.TV: http://www.theaffiliateguy.tv            How I Currently Make $3,874 a Week Without Creating a Single Product: http://www.mattmcwilliams.com/watch Take our Affiliate Marketing Survey: http://www.mattmcwilliams.com/affsurvey Ask Me a Question here: http://www.asktheaffiliateguy.com/              All our recommended affiliate programs:  http://www.mattmcwilliams.com/whatsup Your First 100 Affiliates Report: http://www.mattmcwilliams.com/first100 Think about how that makes them feel. So WHO do you call and HOW do you get their numbers? Well, let’s say you have 500 optins. All you know is their first name and email. Well, you first take out the people who already bought the product. That’s 20 people. Down to 480. Then you take out the people who never clicked to the sales page. That gets us down to 300 or so. Then take out the people who only clicked once. That eliminates another 150-ish. Down to about 30% of optins, or 150 people. Target THEM! How do you get the phone numbers? 1. If buyers and you use a CRM, boom. 2. WhitePages.com - reverse lookup by email, etc. 3. ASK THEM! If you want the template I use to get more than 50% of my optins on the phone, go to mattmcwilliams.com/phonecall and I’ll send it to you. for free.

This week, we talk with Marvel Star Wars Editor Jordan D. White about the interaction between fans and content creators!  Jordan can be found on the excellent Sailor Business podcast and @cracksh0t. On Never Tell Me the Blogs, @liviwatka discusses a very unusual Star Wars comic. Omelette you find out what it is for yourself. -- https://www.patreon.com/user?u=2542906 You can catch more Johnny O'Mara, James D'Amato, and Kat Kuhl on the Campaign Podcast at www.oneshotpodcast.com/category/campaign/ Opening and closing music by @samuraiguit.  Logo by @JasonBaesel.  Send questions, comments, and tips to @roguetldr on Twitter.  Our Spacebook page, managed by Livi Watkinson, is https://www.facebook.com/nevertellmethepods/  Buy our merch at http://www.redbubble.com/people/shirtbaes/collections/606008-never-tell-me-the-pods

In Episode #137, Neil and Eric discuss the importance of knowing how to control your crawl budget. Tune in to discover how the quality of your pages affects your crawl budget and, in turn, can directly influence the level of traffic to your website.  Time Stamped Show Notes: 00:27 – Today's topic: Why and How You Should Control Your Crawl Budget 00:35 – The definition of a crawl budget 01:09 – “Every site has a limited crawl budget” 01:28 – Control what pages Google crawls and have them crawl your most important ones 02:02 – Make sure the Google Search Console is installed 02:50 – Consider removing low quality pages from your website or use robotstxt to block Google from crawling them 03:21 – Deleting content can sometimes increase traffic 03:35 – Look at impressions in your Google Search Console 04:11 – Link and direct more people to high quality pages 04:29 – WhitePages block off a lot of pages 05:03 – Check the crawl error section in your Google Search Console 06:20 – The faster your servers, the more pages are crawled 07:05 – That's it for today's episode! 3 Key Points: A crawl budget is the maximum amount of pages Google crawls on your website. Keep your high quality pages up and running, then FOCUS your energy on linking people to those pages. Make sure you have a fast server so your website is crawled faster. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #137, Neil and Eric discuss the importance of knowing how to control your crawl budget. Tune in to discover how the quality of your pages affects your crawl budget and, in turn, can directly influence the level of traffic to your website.  Time Stamped Show Notes: 00:27 – Today’s topic: Why and How You Should Control Your Crawl Budget 00:35 – The definition of a crawl budget 01:09 – “Every site has a limited crawl budget” 01:28 – Control what pages Google crawls and have them crawl your most important ones 02:02 – Make sure the Google Search Console is installed 02:50 – Consider removing low quality pages from your website or use robotstxt to block Google from crawling them 03:21 – Deleting content can sometimes increase traffic 03:35 – Look at impressions in your Google Search Console 04:11 – Link and direct more people to high quality pages 04:29 – WhitePages block off a lot of pages 05:03 – Check the crawl error section in your Google Search Console 06:20 – The faster your servers, the more pages are crawled 07:05 – That’s it for today’s episode! 3 Key Points: A crawl budget is the maximum amount of pages Google crawls on your website. Keep your high quality pages up and running, then FOCUS your energy on linking people to those pages. Make sure you have a fast server so your website is crawled faster. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Did you miss the all new March 6th episode of the Dirt Farmer LIVE! ? We have a podcast to catch you up on all you missed. Hear about White Pages, Issues with the Maharaja’s Stable. Learn about the upcoming Farmstand leaderboards quests and more.  

Live Performance by White Pages

Marty Ward known as the Kiss Procrastination Goodbye Expert. She is a straight-forward, no-holds-barred, innovative Personal Success Coach and noted author of Get Clear Get Confident Get Going. Clients describe Marty's coaching as “miraculous” and “extraordinary.” In just one session, many transformed long held beliefs into empowered action that turned their businesses around, saved families thousands, went from procrastination and no sales in months to doubling their number of clients and increasing business by 20% in a week Alicia Caswell through coaching, training, speaking, and writing, she helps individuals and teams Be Their Best Success in their lives, work, or business.  A certified and credentialed Coach, Alicia specializes in leadership and transition.  No matter what goal you are trying to reach or challenge you are trying to overcome, you truly CAN accomplish amazing things and that's what Alicia helps her clients do Ann Michael Dorgan CEO of GumballEnterprises, a leadership development company where making the serious business of leadership is fun.  For the last 10 years Gumball has served Fortune 500 companies, non-profit, government and start-ups world-wide.  Some of the esteemed organization she and her teams have served in the last two years alone are General Electric, Juno Theraputics, Whitepages, Microsoft, Amazon, SIMPLE Bank, and Electronic Arts  

Decisions about point of sale transactions are largely made using card data alone but in e-commerce the merchant has to use a rich mix of data sources to manage fraud. The merchant is, after all, liable for both the transaction as well as the goods or services lost due to fraud. E-commerce merchants use publicly sourced data from firms like Whitepages to perform both automated and manual reviews. This discussion with Tom Donlea, Director, e-Comm/Retail Practice at Whitepages, looks at how the data is provided to the merchant, the challenge of data sourcing in international markets, the care and control of PII, and what the US EMV roll-out could mean for CNP fraud.

Over the last year WhitePages has been incrementally converting back-end services from Ruby to Reactive. In this talk they will report on their positive and negative experiences selecting and transitioning to a new set of Reactive technologies and in training our existing Ruby developers to use Scala/Akka.

Dana brings some cool cool tools. One is so cool Brigs leaves the microphones to Tweet it to her friends. One is a new Whitepages feature that’s going to make trip planning a snap. Oh, and what browser are you reading this on? What version? Listen to the show and we’ll let you how to

Though he’s only held one other job since college, WhitePages founder and CEO Alex Algard thinks he’s found a pretty good fit in his growing company. “I like the feeling of making an impact and a positive difference in the world,” he says of his role running a site that boasts over 50 million monthly users who come to them for contact information. And it’s not hard to see how he translated this into his role running a company based on delivering “directory assistance to the masses for free”. He has learned a lot along the way, from why getting rid of investors might just be the best thing you can do for your business to how being a great leader makes great products possible. Here are some of his top lessons that he shared with Nextcast. “We’re in collective denial,” Algard jokes about his now 10+ year old business. “If you look at how we do business...we have much more in common with how startups do business and how startups interact team-wise.” What this means is that despite having a team of over 100 people, his number one priority is still innovation and creating amazing products for their customers above all else. Part of the company’s focus has come from getting rid of their external investors. “We still have a rockstar board,” he explains, but he adds that external investors by their very nature have different priorities for your company than you do. Their first priority is to their partners; as a CEO, your first priority should be to customers. “Sometimes it can be a little bit distracting to have a whole bunch of different people to report to as far as investors and employees and customers too.” After buying out his investors, Algard says his board conversations now aren’t about investment decisions, but about how to run the business even more effectively. (4:30) “Nothing’s better than working with great people,” Algard says. His team at WhitePages works hard to maintain an incredibly high bar for talent, though “it’s absolutely a war for talent out there.” However, he has found power in his network to bring him the best of the best. “I think a lot of our best recruits came from networking,” he explains. And when it comes to keeping great people around? “We can’t over-invest in keeping our employees happy and productive.” (15:30) What would Algard tell his younger self, if he could? “I would advise myself to focus on...lifelong learning. Don’t optimize your career on your 1 or 2 year timeframe; optimize it on a 10 year timeframe.” He adds: “It’s much more about the learning, it’s much more about the people that you work with” than necessarily making the biggest paycheck. (17:15) Be sure to stick around for the end of this video where Algard reminisces about the time when WhitePages was recruiting one of their first-ever full time engineers. It’s a hilariously cringe-worthy look back on the startup days of a now established and growing company. As the company launches WhitePages PRO, their growing B2B unit, and continue “building a contact graph that maps out how people and businesses in the world are connected based on contact information” there are certainly many more good days and good stories to come. (20:45)

Steve Dunne gives a challenge to the people of God to embrace prophetic ministry and the blessing of Renewal.

Ask.com search, Mozilla F1, Silicon Valley Tour and the White Pages Show Notes 1.  Ask.com retires search Ask.com has decided to throw in the towel regarding their search engine side of business. Ask.com has slowly dropped to only 3.7% of the search engine market, behind the likes of Bing, Yahoo, and Google. This leaves 130 employees in New Jersey and China without jobs and allows Ask.com to focus on their core competency, their humanistic question-and-answer service. 2. Verizon seeks permission to stop delivering White Pages Verizon is going to soon approach the D.C. Public Service Commission about eliminating the delivery of their White Pages service in the states of Virginia and Maryland. Verizon plans to distribute the White Pages via CD-ROM or print upon request. As residential landlines continue to decline from year to year, Verizon looks to phase out an outdated service and advance their profit margins. 3.  Mozilla's New F1 add-on Mozilla has introduced a browser extension, F1, that allows you to share links in a fast, fun, and easy way. Integrate your Twitter feed, GMail, and Facebook status within your browser, from any webpage. The add-on is clean and molds neatly into your browser. Try it out Firefox users and let us know how you like it! 4.  Silicon Valley tour I made a round robin trip to visit Apple, Google, Facebook and the TWiT Network.  Be sure and listen in and find out what I have to say.