Podcast appearances and mentions of derek osgood

On this episode of Embracing Erosion, Devon chats with friend of the pod and Ignition CEO, Derek Osgood. They discuss the launch of Ignition 2.0, updates to their GTM strategy, and the state of B2B software. Enjoy! --- Support this podcast: https://podcasters.spotify.com/pod/show/devon-orourke/support

He is back! In this episode of the Product Marketing AI Podcast, Sean catches up for the second time with Derek Osgood, founder and CEO of Ignition. Fresh off a late 2023 funding round, Derek spills the beans on the wild ride of fundraising and why staying fit keeps him sane. Derek reveals Ignition's killer plans for 2024. Think AI on steroids, making product launches a breeze, boosting team collab, and nailing marketing success metrics. He highlights their new AI models that dish out custom content and smart suggestions. Get a sneak peek at Ignition's cool features. Derek shows how it crushes competitor analysis, pulls in customer feedback, and spots key product ideas. He also talks about “Chat GTM,” an AI tool that answers team questions with spot-on info. Tune in to see how Ignition is shaking up product marketing. For more, hit up www.haveignition.com or email Derek at derek@haveignition.com. Follow Derek Osgood: LinkedIn Follow Sean Broderick: LinkedIn

On this episode of Secret Ops, we chat with Derek Osgood, former marketing exec turned Founder of Ignition — the collaborative GTM platform helping Product and Marketing teams to get new products to market faster and more effectively.Prior to founding Ignition, he was an early hire at Rippling where he stood up the Product Marketing function and helped scale the company to an $8B valuation. As a Product Marketing leader everywhere from startups to major brands like PlayStation, Derek has launched over 100 products and his products have generated over $1B in revenue. Now he's building the platform he wished he had along the way. In this episode, we discuss: Bridging the gap between product and marketing in your businessChallenges and strategies for bringing products to marketStrategies on setting shared objectives and key results across teamsYou can find Derek on his LinkedIn.

Derek Osgood is the Founder & CEO of Ignition. Derek joins the Sales Players to share the story of his journey to founding Ignition and the importance of getting product, marketing and sales on the same page. SPONSORS: • Surfe (Connect your CRM with LinkedIn in 60 seconds) - https://www.surfe.com?fpr=ssp use this link with promo code JWSURFE5 for a 5% discount on your first year • Surfe (Connect your CRM with LinkedIn in 60 seconds) - https://www.surfe.com?fpr=ssp use this link with promo code JWSURFE5 for a 5% discount on your first year EPISODE LINKS: • Connect with Derek on LinkedIn: https://www.linkedin.com/in/derekosgood3/ • Check out Ignition: https://www.haveignition.com/ CONNECT WITH JESSE: • Linkedin: https://www.linkedin.com/in/jessewoodbury/ • Twitter: https://twitter.com/jessewoodbury • Website: https://jessewoodbury.com/ CONNECT WITH CHASE: • Linkedin: https://www.linkedin.com/in/chase-barmore • Twitter: https://twitter.com/ChaseBarmore?s=20 • Website: https://chasebarmore.com HELP US GROW SP: • Join the Sales Players Slack Community: https://launchpass.com/saas_sales_players • Subscribe! • Leave a rating, write a review, and share • Check out the above sponsors, it's the best way to support the show GUEST HIGHLIGHTS: Ian Koniak, Brandon Fluharty, Scott Leese, Jamal Reimer, Jen Allen-Knuth, Andy Paul, Collin Mitchell, Rafael Figueroa, Tim Zielinski, Christian Banach, Rajiv 'RajNATION' Nathan, Belal Batrawy, Christine Rogers, Chris Beall, Dustin Brown, Patrick Baynes, Jeroen Corthout, Nate Nasralla, Gabe Lullo, Vince Beese, Brandon Bornancin, Girish Redekar, Guillaume Moubeche, Lloyed Lobo, Corey Quinn

In this episode of SaaS Fuel, Jeff Mains sits down with Derek Osgood, the brain behind successful product launches and the wizard of product marketing. We're diving deep into the nitty-gritty of early-stage companies, exploring the challenges, triumphs, and everything in between.Derek's no stranger to the game, and he's generously sharing his wisdom from the trenches, including the inside scoop on his latest venture, Ignition. Join us as we unravel the intricacies of aligning product, marketing, and sales teams. We're talking about the art of clear and differentiated value claims, the secret sauce behind successful messaging, and the constant dance of communication that keeps organizations in sync. And if you're knee-deep in product marketing or navigating the wild ride of launching a new SaaS product, trust me, you don't want to miss this episode. Let's dive in! Key Takeaways00:00 Breakdowns in process, communication across teams.03:16 Creating a platform for product development and marketing.08:42 Ignition provides centralized messaging and roadmap tools.10:56 Customer requests inform product development and sales.13:12 Product and sales communication issues causing problems.16:25 Structured product launch with customer feedback integration.22:33 First marketer should be a product marketer.24:58 Market is competitive, avoid benefit-oriented messaging.27:50 Unique, complex product defies traditional marketing strategies.32:51 Challenges of encapsulating SaaS process for marketing.37:00 Hire smart people. Seek negative feedback. Improve.39:48 Importance of rigorous process and upfront planning.Tweetable Quotes“Best microcosmos is like, customers ask for things, and then that customer never gets old or it may never get built." — Derek Osgood 00:10:56 "So I typically say, like, look. You know, if you are wrestling with ICP questions, messaging questions, like, you should probably be looking at hiring a product marketer, and that should happen earlier than you think that it should." — Derek Osgood 00:23:12"The importance of upfront planning and internal marketing leading into that launch, like, the actual external marketing portion of things was so unimportant relative to the internal enablement, internal promotion of it because the teams that were internal are the ones that then drove all the external promotion." — Derek Osgood 00:40:32"Things are launched, and then they're not used. And then you get, you know, support requests, and it's like your feature request. SaaS I go, we did that, like, 2 years ago. Yeah. We just didn't tell anybody about it." — Jeff Mains 00:19:00"I think there's been a shift in a good way to really thinking more about product marketing more holistically." — Jeff Mains 00:22:08“I mean, you're replacing multiple-point solutions with one thing that's completely integrated, and so it does touch multiple departments."— Jeff Mains 00:29:43 SaaS Leadership Lessons1. Lead by example: SaaS leaders should embody the values, work ethic, and dedication they expect from their team members.2. Foster a culture of continuous learning: Encourage your team to seek knowledge, innovate, and adapt to change, and invest in their professional development to stay ahead in the competitive SaaS industry.3. Communicate a clear vision: Articulate a compelling purpose and long-term vision for the company to align and inspire your team, fostering a sense of direction and shared purpose.4. Embrace agility and adaptability: With the fast-paced nature of SaaS, leaders should be adaptable and open to change, fostering agility within their teams and organizations to...

In this episode of The SaaS CFO Podcast, our guest Derek Osgood, founder and CEO of Ignition, shares valuable insights into the world of product marketing and go-to-market strategy. Derek discusses his background in running products and marketing teams, as well as the inception and offerings of Ignition, a platform that assists in creating and launching products, features, and campaigns. He delves into the industries Ignition serves, the target audience within organizations, and the effectiveness of its product. Derek also reveals key aspects of their go-to-market strategy, including channel partnerships and the lessons he learned from the fundraising process. Listeners can expect to gain a deeper understanding of the metrics and pricing model used by Ignition, as well as the future innovations and advancements planned for the company. So join us as Derek Osgood provides a comprehensive look into the world of product development and commercialization in the SaaS industry. Show Notes: 00:00 Platform manages launch process, competitive analysis, roadmapping, go-to-market. 05:03 Product and product marketing drive app usage. 09:47 Channel partners incentivized with recurring revenue and involvement. 12:22 Seed raise focused on usage and value. 14:56 Dipping toe in fundraising process led to regret. 18:06 Excited for AI in sales enablement growth. 20:50 Mark's gone. Thanks, check out havignition.com. Links: SaaS Fundraising Stories: https://www.thesaasnews.com/news/ignition-raises-8-million-in-seed-round Derek Osgood's LinkedIn: https://www.linkedin.com/in/derekosgood3/ Ignition's LinkedIn: https://www.linkedin.com/company/haveignition/ Ignition's Website: https://www.haveignition.com/ To learn more about Ben, check out the links below: Subscribe to Ben's daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben's SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben's SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

Happy MLK Day! So I did this once before where I had a couple of startup founders join me on the show (check out Ep. 168) and I super loved the dynamic (listeners did too!) so I did it again.  These are a couple of companies that, at first glance, look and seem similar. They've got similar sized teams. They both talk about Growth or GTM which are seemingly similar concepts. But after digging deeper, I realize that they've got a bunch of differences. Who they're for, what they do for their target buyer, pricing structures, etc. So one of the big takeaways from this episode is I ask a lot of clarifying questions. This is a helpful process, to bring in someone that doesn't live and breathe your startup, tell them who you're for and what you've built, and then see how much they understand. We also cover: Who's on their GTM team and hiring their first marketer; Why did they decide to go Freemium or Self-Serve right from the start;  What marketing big bets are they taking in 2024 and why; What's been the hardest thing about marketing; Why aren't prospects inspired to take action, how do you get people to care about what you're building; Merci and Derek ask me their burning questions and I'll answer them in this week's BONUS episode. About Panobi: Founded: 2022 Funding: Seed Description: The platform for growth. Metrics, experiments and reports in one place. About Ignition: Founded: 2021 Funding: Seed Description: The GTM Ops platform. AI-powered Research, Roadmapping, and GTM Enablement. You can find Merci on LinkedIn: ⁠www.linkedin.com/in/merci Learn more about Panobi: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.panobi.com⁠ You can find Derek on LinkedIn: www.linkedin.com/in/derekosgood3 Learn more about Ignition: www.haveignition.com Link to MKT1 marketing org hiring article that I talk about: https://newsletter.mkt1.co/p/marketing-org-chart For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show! And whenever you're ready, there are 3 ways I can help you: 1. fractional head of marketing for early stage startups >> ⁠⁠⁠⁠⁠www.furmanovmarketing.com⁠⁠⁠⁠⁠ 2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠⁠⁠⁠https://podcast.furmanovmarketing.com⁠⁠ 3. ⁠⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠⁠ where I'm sharing playbooks and insights and cracking some jokes You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building >> ⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov --- Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message

On this episode of Embracing Erosion, Devon sits down to make 2024 predictions alongside Jason Oakley (Founder of Productive PMM) and Derek Osgood (Co-founder and CEO of Ignition). Looking into 2024, they make predictions such as the continued convergence of product management and product marketing roles, B2B influencers now securing media budgets, AI creating a wider gap between average and great product marketers, a pivoted emphasis on retention and upsells, and a whole lot more. Enjoy! --- Support this podcast: https://podcasters.spotify.com/pod/show/devon-orourke/support

Derek Osgood - CEO - Ignition Derek Osgood is a product marketing specialist, entrepreneur, and Founder & CEO of Ignition, a platform that helps brands streamline go-to-market strategies. He has launched several products that have collectively generated over $1 billion in revenue. Before Ignition, Derek worked as Director of Product Marketing at Rippling, Director of Marketing and Growth at BBVA, and as a Product Manager at Playstation . --- Support this podcast: https://podcasters.spotify.com/pod/show/dylanconroy/support

Part II is here and I've got to admit, putting together this episodes has been a real journey down the rabbit hole of AI insights.  In this episode, we explore the transformative impact of AI on marketing and technology. We discuss AI's influence on product and content marketing, its role in reshaping SEO strategies, and how Chat-GPT is changing search dynamics. We delve into the evolving digital advertising landscape, augmented analytics, and the ethical considerations surrounding AI. Tune in Now! Chapters: (00:00) Intro (02:23) How will AI impact content marketing (Derek Osgood, Founder & CEO @ Ignition) (04:16) SEO new landscape (Hikari Senju, Founder & CEO @ Omneky) (07:03) How does Chat-GPT change the SEO game? (Pascal Weinberger, Founder & CEO @ Bardeen.ai) (12:09) The new searching habits (Tom Taulli, author of "Generative AI: How ChatGPT and Other AI Tools Will Revolutionize Business") (14:43) Performance marketing in the age of AI (Hikari) (16:31) What is augmented analytics and what's happening in that space? (Sean Byrnes, Founder @ Outlier.ai and Flurry) (21:24) Are we prepared for widespread automation (Tom T.) (22:31) The potential flip side of using AI (Tony Beltramelli, Founder & CEO @ Uizard) (23:54) How AI is going to change work for the average person? (Hikari) (25:21) New work roles powered by AI (Hikari) (26:41) Who is responsible to address mass unemployment due to automation and AI (Reid Blackman, PhD, author "Ethical Machines") (32:34) Generative AI (Chat-GPT) and copyright law (Rasty Turek, Founder & CEO @ Pex) (34:53) AI Regulations (Tom T.) (36:49) Responsible AI (Yaniv Makover, Founder & CEO @ Anyword) (38:06) Are we approaching Artificial General Intelligence? (Alexander De Ridder, Co-Founder & CTO @ Ink) (40:17) When will we see the singularity? (Pascal) (41:32) Conclusion Sponsor: This podcast is brought to you by ⁠⁠⁠⁠⁠⁠grwth.co⁠⁠⁠⁠⁠⁠. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series-A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up. To learn more and book a free consultation, go to ⁠⁠⁠⁠⁠⁠grwth.co⁠⁠⁠⁠⁠⁠. Get in touch with Mosheh: ⁠⁠linkedin.com/in/moshehp/⁠⁠⁠ ⁠⁠⁠https://twitter.com/Moshehp⁠⁠⁠⁠ hello@pmfpod.com ⁠⁠⁠https://www.pmfpod.com/⁠

This week, Dustin chats with Derek Osgood, Founder & CEO at Ignition, about how product is really a marketing function. They dive deep into the process of launching new products and features, from the biggest mistakes companies make to why roadmaps often go off the rails. The pair discuss how marketing and product have both moved too far away from the customer and how to tie them back closer. If you have any questions or thoughts, you can reach out to Derek through LinkedIn. Also, check out Ignition's website to learn more about their work.

In this episode of Founders in LA, host Ethan Cole sits down with Derek Osgood, the founder and CEO of Ignition, a groundbreaking go-to-market operating system. Osgood provides a comprehensive overview of Ignition's mission, which is to streamline the process of bringing new products, features, and campaigns to market, from concept to launch. Osgood explains how Ignition's suite of tools bridges the gap between product development and marketing, enhancing communication, collaboration, and accountability across teams. He delves into a powerful upcoming feature that leverages AI to identify deal-blocking feature ideas and quantifies their revenue impact. The conversation covers challenges in product development, the power of data-supported arguments, and the frustration that led Osgood to build Ignition.

In this episode of the Sales Development Podcast, David Dulany interviews Derek Osgood, Founder and CEO of Ignition, a company focused on solving the alignment problem in product launches.They discuss the challenges faced by sales teams when new features or products are launched without proper communication and alignment, leading to suboptimal selling experiences. Derek shares insights on the importance of user research and customer insights in the go-to-market process, as well as the need for coordinated planning and communication between product, product marketing, and sales teams.They also explore how Ignition aims to provide a solution by offering a centralized launch calendar, transparent visibility into upcoming launches, and accessible messaging assets. Whether in small or large companies, effective portfolio management and a reliable source of truth are crucial to streamlining the product launch process. Tune in to learn more about Ignition's approach to enhancing alignment and communication in sales and product launches.Ready for more exclusive content?Join Tenbound Plus today - Limited Time - Get Full Year Access. https://www.tenboundplus.com/Peer-Led Community Access - Slack and Kartra Private groupSales Dev Manager Online Training CourseSDR Bootcamp Online Training CourseExclusive Events, Meet-ups and ConferencesThe Sales Development Framework Print Book..and much more.https://www.tenboundplus.com/#sales #marketing #salesengagement #salesenablement #research #prospecting #SDR #BDR #salesdevelopment #tenbound #podcast

Episode brought to you by Trend & Finaloop.On this episode of DTC POD, we dive into the fundamentals of launching a product across different types of companies. We discuss why internal marketing and communication are vital, and how a lack thereof can lead to a failed launch. Derek explains how launches involve more than just a checklist of tasks, encompassing planning, coordination, and support. We learn the importance of building a centralized repository of knowledge and automating processes to streamline launches.(00:03:44) Launching diverse companies(00:06:54) Planning, enablement, iteration(00:09:49) Brand consistency & scaling(00:13:21) Strategy, assets, automation(00:15:51) Automated tools overview(00:18:50) Retrospective survey benefits(00:21:50) Systematizing & automation(00:24:20) Automating launch process(00:28:40) Information hierarchy & iteration(00:31:16) Tips for successful launchShownotes powered by Castmagic Episode brought to you by Finaloop, the real-time accounting service trusted by hundreds of DTC Brands. Try Finaloop free - no credit card required. Visit finaloop.com/dtcpod and get 14 days free and a 2-month P&L within 24 hours.Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokDerek Osgood - Founder & CEO HaveIgnitionRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Seated 

This podcast interview focuses on product innovation that has the power to launch your next product, without the chaos. My guest is Derek Osgood, Founder and CEO of Ignition. Derek Osgood is a former marketing exec turned founder. Prior to founding Ignition, he was an early hire at Rippling where he stood up the Product Marketing function and helped scale the company to $20M in ARR. As a Product Marketing leader everywhere from startups to major brands like PlayStation, Derek has launched over 100 products and his products have generated over $1B in revenue.  In February 2021 he decided it was time to build the platform he wished he had along the way - and founded Ignition. Its mission: To launch every product to otherworldly success, through world-class strategic marketing…. And to boldly go where no marketer has gone before. And this inspired me, and hence I invited Derek to my podcast. We explore what's broken in the Product Launch process and how this is hurting businesses. Derek takes us on a journey of how he's built the company and shares the critical lessons he learned. He explains what difference positioning has made and how important it's been to nail the essential details in messaging and product to grow momentum. Here's one of his quotes Inherently the key thing that people are in their head assuming is the primary thing they're going to drive is efficiency and time savings. However, once they have implemented all that stuff, the value that they really start seeing is now suddenly we have more effective launches. Now we're like breaking through the noise more, And they're basically just seeing, you know, higher revenue performance from the launches that they're creating. During this interview, you will learn four things: What to do differently to increase the success of your product launches  Why classic Silicon Valley thinking sometimes works counterintuitive to break through How to avoid getting sucked down into a rabbit hole of undifferentiated stuff Why our messaging is often 180 different from what it needs to be and how to avoid that.  For more information about the guest from this week: Derek Osgood Website: Ignition  Subscribe to the Daily SaaS Reflection Get my free, 1 min daily reflection on shaping a B2B SaaS business no one can ignore. Subscribe here Yes, it's actually daily. And yes, people actually stay subscribed (Just see what peer B2B SaaS CEOs say) My promise: It's short. To the point. Inspiring. And valuable. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, I speak with Mary Sheehan, author of the Product Launches book, host of the Women in Product Marketing podcast, and a renowned product marketing leader with an impressive track record at Adobe, Google, NextRoll, and others. We take a deep dive into the world of product marketing, exploring the role of product marketing managers, the product launch process, and essential metrics for measuring success. We also discuss common pitfalls and mistakes that startups encounter during the launch process and cost-effective ways to launch products. Don't miss out on this informative and engaging conversation. Tune in to learn more! Mentioned Acronyms: - PMM: Product Marketing Manager. - PRD: Product Requirments Documents. Timestamps: (00:00) Intro (02:13) What is product marketing?  (03:15) Mary's current role at Adobe Lightroom (05:01) Getting in the Field of Product Marketing  (08:32) Successful elements of product launch (10:12) The 10% rule of internal communication (11:07) The Power of Events in Product Marketing (13:50) Go to Market and Product launches: what are the differences? (20:41) How PMM can help in market research (22:58) The launch fails (24:30) Measuring success - metrics to look for (27:08) The successful launch of Instacart (28:51) Cost-effective ways for product launching (31:25) How the digital ads industry is moving forward? (34:02) How AI is changing product marketing (36:05) Lightning round Guest contact info: linkedin.com/in/maryshirleysheehanproductlaunch.pro Sponsor: This podcast is brought to you by ⁠grwth.co⁠. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up. To learn more and book a free consultation, go to ⁠grwth.co⁠. Get in touch with Mosheh: ⁠linkedin.com/in/moshehp⁠⁠twitter.com/MoshehP hello@pmfpod.com ⁠⁠www.pmfpod.com Previous episodes on Product Launches: Ep18: Mastering Product Launches; w/ Derek Osgood, Founder & CEO, Ignition — Product Market Fit

Episode Summary:In this episode of SaaS Origin Stories, Phil speaks with Derek Osgood, Founder and CEO of Ignition, a collaborative hub to help launch teams dynamically plan, execute, and measure GTM processes. Derek is also a Fellow at On Deck, and was previously the Director of Product Marketing at Rippling and the Product Manager at Playstation.They delve into the fundraising process that Ignition went through, when to commit to an idea you have, the thought that goes into choosing to co-found a company, and why you should try to get feedback from customers outside of your network. They also explore just how many times you have to scrap and remake your product until it is absolutely perfect.Guest at a Glance:Name: Arsen Stepanyan About Derek: In this episode of SaaS Origin Stories, Phil speaks with Derek Osgood, Founder and CEO of Ignition, a collaborative hub to help launch teams dynamically plan, execute, and measure GTM processes. He is also a Fellow at On Deck, and was previously the Director of Product Marketing at Rippling and the Product Manager at Playstation.A previous colleague described him as “the kind of manager who inspires you to come to work in the morning, and his creativity and energy flows to the rest of the team. He provided the vision and prioritization needed to do my best work, and the space and knowledge to learn and grow, and most importantly, I always felt empowered and supported by him.”Derek on LinkedInIgnition on LinkedInIgnitions's WebsiteTopics we cover:The multiple problems that Ignition solvesThe bigger you get, the harder it getsThe fundraising process for IgnitionHow to know when to commit to an ideaDeciding to co-found a company with someoneScrapping ideas until you get the right oneThe evolutionary process of building a SaaS productFind customers outside of your networkWhy you should focus on refinement before anything elseKey Takeaways:Taking Matters into Your Own Hands Sometimes, after you've been using tools created by someone else and it still isn't working, you may need to take matters into your own hands. Derek explains that, after having so many founders ask him what the best strategy when launching a product, and knowing that there was such bad or little information out there, he decided to prioritize the process and templates that he already made and built Ignition.“I've launched hundreds of things. Every single time that I've had to build this process, I've had to hack it together with a bunch of tools that are not really built around the workflow that exists. It was never very efficient or effective, despite my best efforts to communicate.” Discovering Surprise Investors!Before even landing on the idea for Ignition, Derek quit his job to pursue starting a company, which meant he was able to go full time but lacked the money to fund his company. But investors will come when you least expect it; when Derek first created Ignition, they only had a few customers, but they were so impressed with the hub that they offered to invest in it. It was only then that they were able to start the real fundraising process, and the rest is history!“We built a prototype and went and put it in front of a few customers who we had never met. A couple of them were excited enough to say ‘we'll definitely buy this' and also a couple of them offered to invest because they were so excited about the vision. That turned into us going out and kicking off an actual fundraising process.”How to Know When to Commit to the IdeaYou have to know when to commit to your business ideas. There's absolutely no point in marrying one before you're one hundred percent sure it's the right choice. But how do you know when it's the right choice? Well, it's all about trial, error, and validation among those you put the product in front of. Oftentimes, you'll know when you've struck gold, but it's important to remember to stay level-headed and not get caught up in the excitement. Try to look at your business from an objective point of view.“We weren't fully like, ‘lets go make anything and whatever sticks, sticks'. We were a little married to the idea, but we said we weren't fully committing to this thing until we've fully validated it. This isn't just personal pain, this is also pain that other people are feeling.”The Value of a Stranger's VoiceIn order to get the best feedback for your work, always try to test out the product with people outside of your network - this is far more important than you might think. When we show our work to the people we know, people who we've already developed relationships with, they are more inclined to tell us they like our work in hopes it'll make us happy. Whilst this is a very nice thing to do, we need criticism and pointers from an objective point of view in order to grow and develop.Strangers are honest with us. Derek himself says that, if he showed his work to people in his network, they'd likely be ‘too gentle' and want to protect his feelings too much. 

Since I'm off celebrating Passover, instead of releasing a new interview today, I present to you a mashup of key insights from past episodes on several recurring topics, including: Product market fit — what it is, how it's measured, and how you know if you have it. Talking to customers and collecting user feedback. How launching on Product Hunt has gone for several of the startups featured so far on the podcast. If you're new to the pod, hopefully, this is a good entry point and encourages you to go back and listen to these fantastic interviews. But even if you're an avid listener, I find it helpful to revisit these important topics. Chapters: (00:00) Intro (01:28) Rajesh Nerlikar; Product market fit definitions (03:56) Rajesh Nerlikar; Negative signs to watch out for in product market fit (05:40) Jacob Knutzen; How do they think about and measure PMF at Butter (08:02) Sam Shepler; Reevaluating your PMF and buying personas (09:22) Raphael Allstadt; The AHA moment (10:52) Sara Mauskopf; Pivoting to success (16:27) Adam Nash; Considering growth before and after PMF (19:52) Rajesh Nerlikar; Customer discovery (23:24) Jakob Knutzen; Talking to different customer personas (25:23) Raphael Allstadt; The upsell from free to paid (28:24) Pietro Saccomani; Building in public and gathering user input on public roadmaps (31:19) Derek Osgood; Launching on Product Hunt (34:57) Pascal Weinberger; Using Product Hunt to go from V1 to V2 (37:35) Raphael Allstadt; Best video of the year (41:46) Jakob Knutzen; Launching twice on Product Hunt (43:05) Wrap-up Sponsor:  This podcast is brought to you by grwth.co. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up. To learn more and book a free consultation, go to grwth.co. Get in touch with Mosheh: linkedin.com/in/moshehp twitter.com/MoshehP hello@pmfpod.com www.pmfpod.com

Derek Osgood is the founder & CEO of Ignition and a seasoned Product Marketer. Ignition is “the platform for go-to-market” — a collaborative hub to plan, execute, and measure launches. In today's discussion Derek shares the keys to a successful launch; Ignition's experience launching on Product Hunt and AppSumo; why Apple is so successful with their launches and much more; so tune in and get ready to master your next product launch.  As always, I love to hear from you so please leave a rating or review wherever you love to listen and/or contact me directly via email, LinkedIn or Twitter (links below).  Timestamps: (00:00) Intro (02:16) What is Ignition? (03:27) Ignition's origin story (04:43) The concept of launching new things (08:33) The ideal customer profile (09:50) Ignition as a company (10:40) How to orchestrate a successful launch? (14:22) We bring competitors together (14:55) A suite solution (15:23) The balance between new launch and new features (17:28) Launching Mistakes (20:15) Different launching platforms (24:10) Launching metrics (28:04) Product Market Fit (29:02) Cool product launches (30:49) Apple the mother of launches (33:30) Growing Ignition (36:00) How will AI impact content marketing? (37:50) How does Ignition incorporate Ai? (39:47) What is the grand vision for Ignition? (40:33) Lighting round Guest contact info: linkedin.com/in/derekosgood3/ derek@haveignition.com haveignition.com Sponsor:  This podcast is brought to you by grwth.co. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up. To learn more and book a free consultation, go to grwth.co. Get in touch with Mosheh: linkedin.com/in/moshehp twitter.com/MoshehP hello@pmfpod.com www.pmfpod.com

According to Derek Osgood, it takes a "great product and product marketing collaboration" to get people to adopt products. But with such a small window of opportunity and many moving parts, it's easy to get it wrong. So how do massively successful brands execute a winning product launch? Join Erin and JH as they welcome guest Derek Osgood, CEO of Ignition, to examine the key components of a product launch. Derek shares his perspective on branding at scale as he outlines critical aspects to consider before, during, and after launch. He also provides a step-by-step walkthrough of a successful go-to-market strategy, complete with specific marketing tactics for planning, targeting, collaboration, and research. In this episode, we discuss: What makes a successful product launch? The elements of a winning launch Best research practices, tactics, tips, and tools Common mistakes and oversights Highlights: [00:03:37] The ingredients to a successful launch [00:08:34] Walkthrough of a successful launch (plus a laundry list of important questions to consider) [00:12:11] Internal marketing and the importance of communicating across teams [00:17:17] How teams get it wrong, dos and don'ts [00:20:39] A simplistic way to segment your audience [00:26:25] Message testing tips - the how, when, and why [00:32:02] Specific tactics and tools Derek uses to find pricing and understand features Sources mentioned in the episode: http://userinterviews.com/awkward Ignition LinkedIn About Our Guest Derek Osgood is a product marketing specialist, entrepreneur, and Founder & CEO of Ignition, a platform that helps brands streamline go-to-market strategies. He has launched several products that have collectively generated over $1 billion in revenue. Before Ignition, Derek worked as Director of Product Marketing at Rippling, Director of Marketing and Growth at BBVA, and as a Product Manager at Playstation. --- Send in a voice message: https://anchor.fm/awkwardsilences/message

This week's lesson in product management is brought to you by Derek Osgood, Founder and CEO of Ignition. If your product launches are less than ideal, you should listen to what Derek has to say. Even if you're launches go well, there are great tips on how to optimization the success of your launches. 0:00-0:32 - Podcast intro 0:32-2:30 - Derek's Intro 2:30-4:15 - Who is Ignition for? 4:15-4:40 - Where to find Ignition 4:40-8:40 - The PM/PMM Disconnect 8:40-10:23 - Aligning PM/PMM Teams 10:23-13:10 - Overlooked aspects of product launches 13:10-18:30 - Why Run Betas in B2B? 18:30-21:20 - How to price your new product? 21:20-24:00 - The future of software for PMs and PMMs 24:00-25:00 - Podcast Outro If you want to connect with Derek, shoot him a request on LinkedIn If you want to check out Ignition, go to their site If you're looking to get into product management, get your hands dirty and gain real experience on Path2Product --- Send in a voice message: https://anchor.fm/productmanagementlessons/message

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO and Founder of Ignition, Derek Osgood.Ignition is a platform that helps companies create structured launch plans by providing tools and resources tailored to the launch process's specific communication needs. Derek advises businesses that treating each launch as a smaller version of future launches can help owners establish a defined process for launching new products or services. This approach helps ensure that each launch is well-planned and executed, and helps identify areas for improvement that can be applied to future launches. Additionally, having a tiered launch process that can adapt to different types of launches can be beneficial, as it allows the company to tailor its approach to the specific needs of each launch. Key points from the Episode:What is Launching?Insights on the Launching ProcessDisadvantages in Using Simple Platforms Ignition versus Project Management ToolAbout Derek Osgood: Derek is a former marketing exec turned founder, building Ignition – the collaborative GTM platform helping Product and Marketing teams to get new products to market faster and more effectively. Prior to founding Ignition, he was an early hire at Rippling where he stood up the Product Marketing function and helped scale the company to $20M in ARR. As a Product Marketing leader everywhere from startups to major brands like PlayStation, Derek has launched over 100 products and his products have generated over $1B in revenue. Now he's building the platform he wished he had along the way.He's an executive with broad marketing knowledge and talents. His skill set was polished while running massive P&Ls at PlayStation and constantly performing at startups. It includes all aspects of marketing, such as go-to-market, segmentation, product positioning, user acquisition and engagement, integrated offline marketing, digital performance marketing, creative development, and product management.About Ignition: It's a collaborative center designed with Product Marketing Alliance to manage GTM activities from start to finish. It assists Product Marketing and Product teams in increasing internal alignment by centralizing launch plans, assets, and execution in a single, visible source of truth, which automates internal communications and predicts whether products will ship on time or not.Ignition has embedded tools to help you execute tasks such as conducting pricing research, monitoring competition intelligence, and recommending planning modifications based on your goals, allowing you to produce better plans faster. Ignition is backed by some of the best investors in the valley, including Bling Capital, Hiten Shah, Jack and Max Altman, and executives from Uber, Opendoor, TechCrunch, Sentry and others. Our founding team has extensive experience building at high-growth, industry-leading companies like Rippling, Facebook, Craft and PlayStation.Links Mentioned in this Episode:Want to learn more? Check out the Ignition website at https://www.haveignition.com/Check out Ignition on LinkedIn at https://www.linkedin.com/company/haveignition/Check out Derek Osgood on LinkedIn at

On this episode of Embracing Erosion, Devon chats with Derek Osgood, the Co-Founder and CEO of Ignition, the collaborative GTM platform. They discuss how to build a sustainable GTM model, why there aren't many tools and software products built for product marketers, how GPT-3 will be incorporated into B2B software products, how to make bold decisions, why setting a company and/or product vision is critical, and much more. Enjoy! --- Support this podcast: https://podcasters.spotify.com/pod/show/devon-orourke/support

Derek Osgood comes from a family of entrepreneurs, and has always known he wanted to start something himself. Prior to that, he worked for other companies, large and small, in product and marketing roles. Some of the companies he worked for included Playstation, Rippling and BBVA. Outside of his profession, he loves to travel the world, and is a huge fantasy story nut. It's worth noting that we geeked out on fantasy novels for a good 10 minutes, as your host is a fantasy nut as well.At his previous companies, Derek has been through hundreds of product launches, of various types and sizes. In his words... every one of them was a dumpster fire, no matter the size and supposed maturity of the company. It was always a challenge, and after trying to build a robust process in every tool imaginable, he decided to set out and build it right.This is the creation story of Ignition.SponsorsAirbyteDopplerHost.ioIPInfomablLinksWebsite: https://www.haveignition.com/LinkedIn: https://www.linkedin.com/in/derekosgood3/Support this podcast at — https://redcircle.com/code-story/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

As a classically trained brand marketer with an entrepreneur's mindset and varied experience leading teams in the startup growth trenches, Derek blends analytical, strategic, and creative approaches in a way most tech marketers can't. As both marketing executive and consultant, he has consistently delivered double-digit monthly growth across a variety of markets and business models.He is an exec with wide-ranging marketing acumen and skills. His toolkit was built owning giant P&L's at PlayStation and honed relentlessly executing at startups. It spans the entire spectrum of marketing disciplines, including go-to-market, segmentation, product positioning, user acquisition and engagement, integrated offline marketing, digital performance marketing, creative development, and product management.Connect with Derek:Website: https://www.haveignition.com/LinkedIn: https://www.linkedin.com/in/derekosgood3/+++++▶︎ Subscribe to the Podcast!PODCAST  |  https://bit.ly/3bU6D3l ▶︎ Please Follow & Connect with me! Link's BelowWEBSITE  |  https://tyzerevans.comYOUTUBE  |  https://youtube.com/c/tyzerevansINSTAGRAM  |  https://instagram.com/tyzerevansFACEBOOK  |  https://facebook.com/grindsellelevateLINKEDIN  |  https://linkedin.com/in/tyzerevansTWITTER  |  https://twitter.com/tyzerevansTIKTOK  |  https://tiktok.com/tyzerevansPATREON  |  https://patreon.com/tyzerevans Check out our sponsor  Odin's Rune Clothing Co. : https://bit.ly/odinsrune, clothing for those who want to burn the boats to live a purpose-driven life Are you a YouTuber? Then you need to have TubeBuddy to help with optimizing your search results, it is free; all you need to do it hit the link below, add it to your chrome extension, and you will start improving your search results on YouTube: https://www.tubebuddy.com/grindsellelevate Check out Tyzer's other podcast, "The Book Legion” at https://thebooklegion.com

Derek Osgood comes from a family of entrepreneurs, and has always known he wanted to start something himself. Prior to that, he worked for other companies, large and small, in product and marketing roles. Some of the companies he worked for included Playstation, Rippling and BBVA. Outside of his profession, he loves to travel the world, and is a huge fantasy story nut. It's worth noting that we geeked out on fantasy novels for a good 10 minutes, as your host is a fantasy nut as well.At his previous companies, Derek has been through hundreds of product launches, of various types and sizes. In his words... every one of them was a dumpster fire, no matter the size and supposed maturity of the company. It was always a challenge, and after trying to build a robust process in every tool imaginable, he decided to set out and build it right.This is the creation story of Ignition.SponsorsAirbyteDopplerHost.ioIPInfomablLinksWebsite: https://www.haveignition.com/LinkedIn: https://www.linkedin.com/in/derekosgood3/Support this podcast at — https://redcircle.com/code-story/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Project Management tools, can't live with em, can't live without em. One Product Marketer turned his disdain for Project Management tools into a Go-To-Market Platform called Ignition. That man's name is Derek Osgood and we chatted all about his company and some of his favorite and most hated Product Marketing tools. Check out Ignition here The Product Marketing AI podcast is on a mission to make the lives of Product Marketers easier. Sponsored by Gym-To-Market. The number 1 gym-obsessed apparel brand for marketers. Coming soon on Shopify. Follow Derek Osgood Twitter | LinkedIn Follow Sean Broderick: Twitter | LinkedIn

The art of effective marketing is difficult to get right. Between creative needs, limited budgets, and platform decisions, marketers have a lot to manage when developing their marketing strategy. The biggest determinant of efficient marketing, however, is your target market. If you're not properly targeting your target market, your sales pitches and marketing campaigns will likely fall on deaf ears. You might as well not be marketing at all. The biggest difference, though, is between individual consumers and businesses. It is common for some companies to cater to individual shoppers, while others cater to companies and organizations. The marketing of goods and services to businesses is very different from that of individual consumers. That's why an entirely new approach to marketing exists. In this episode, Derek talks about being customer-centric and tailor-making solutions to the problems presented by the clients.

In this week's episode of Product Marketing Life, host Mark Assini is joined by Derek Osgood, CEO, and Founder of Ignition. The pair discuss why go-to-market is such a widely known, but often misconstrued aspect of product marketing, and how Ignition is being built to address some of the biggest go-to-market-related pain points product marketers feel every day. They also share some practical tips on how product marketers can proactively address those problems.

Derek Osgood is a trained brand marketer with an entrepreneur's mindset who is experienced in leading teams in the startup growth trenches. Derek is both a marketing executive and consultant and has consistently delivered double-digit monthly growth across a variety of markets and business models. Here are a few of the topics we'll discuss on this episode of Product Launch: How to define product marketing and why it's in such high demand.  Different strategies for launching a product.  Common pitfalls companies fall into during their product launch.  How indirect and direct marketing complement each other.  How to know if you have a product that will be successful. When you should start shipping a product.  When to start charging for your products and how to price them.  Resources: Ignition Product Marketing Alliance NxtStep Podcast Chef Connecting with Derek Osgood:LinkedInConnecting with the host:Sean Boyce on LinkedIn

Derek Osgood is a former marketing exec turned founder, building Ignition – the collaborative GTM platform helping Product and Marketing teams to get new products to market faster and more effectively. Prior to founding Ignition, he was an early hire at Rippling where he stood up the Product Marketing function and helped scale the company to $20M in ARR. As a Product Marketing leader everywhere from startups to major brands like PlayStation, Derek has launched over 100 products and his products have generated over $1B in revenue. Now he's building the platform he wished he had along the way. Questions and topics we covered include: The story of how Derek spearheaded one of the largest announcement campaigns Sony has ever done—the launch of the video game franchise God of War. Why should early-stage companies invest in documentation? What makes GTM strategies succeed? What are some common pitfalls early-stage companies make when executing a GTM strategy? Do these pitfalls exist with bigger companies? The qualities Derek looks for in job candidates who apply to Ignition. How companies should approach launching products on Product Hunt? One aspect of marketing remains a consistent challenge for Derek. Why is brand/creative the most important part of any marketing department? And more! You can say hi to Derek via email at - Derek@haveignition.com Or you can visit his company's website - https://haveignition.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Derek Osgood is the Founder and CEO of Ignition, the first dedicated go-to-market (GTM) platform built for product marketing and product teams. Their services centralize launch plans, assets, and executions that make launches easier to manage. Derek has over a decade of experience working with the industry's biggest names, including a role as Sony's Product [...] The post GTM processes and product launches with Derek Osgood appeared first on Sopheon.

Derek Osgood is the Founder and CEO of Ignition, the first dedicated go-to-market (GTM) platform built for product marketing and product teams. Their services centralize launch plans, assets, and executions that make launches easier to manage. Derek has over a decade of experience working with the industry's biggest names, including a role as Sony's Product [...] The post GTM processes and product launches with Derek Osgood appeared first on Sopheon.

Releasing new products and features are a routine part of a product manager's craft. But what are the keys to a successful product launch, and how do you make sure you have all the right components upon release? We spoke to launch expert, Derek Osgood, to gain all of the key insights.Featured Links: Follow Derek on LinkedIn and Twitter | Derek's website | Ignition - The first dedicated GTM platform for PMMs | 'Critical Customer Touchpoints for a Successful Product Launch' feature at Mind The Product

Ignition is revolutionizing product launches and go-to-market planning, strategy and project management. Joining me to discuss Ignition's recent beta launch and features is Derek Osgood, Ignition's founder and CEO. Ignition is a collaborative, go-to-market platform that assists product and marketing teams in bringing new goods to market quickly and efficiently. Prior to his current role, Derek spent over a decade leading and scaling marketing teams at brands like Playstation, BBVA and Rippling. He has launched over 100 products working as a Product Marketer that have collectively generated over $1B in revenue.

Album 4 Track 6 – Derek Osgood, Founder and CEO, IgnitionHey Brand Nerds! Join us in our virtual house as we chat with Derek Osgood, who brings over a decade of knowledge from leading and scaling marketing teams at brands like Playstation, BBVA, and Rippling. He has launched over 100 products working as a Product Marketer that have collectively generated over $1B in revenue. Derek shows us the importance of connecting the dots, internal marketing as much as external, and the joys of admiring a brand as a child and growing up to work for the same brand in innovative and successful ways. Key Takeaways:  As a marketer, if you aren't failing you may want to ask yourself if you're taking big enough risks. Marketing must have a 360 view of what is going on in both your company and the world to maximize your chances of success Don't get caught up in the hype of marketing and forget the importance of understanding the fundamentals of marketing NOTES: Learn more about Derek's company, IgnitionView the animated short, The Park Bench presented by Aflac View Rippling's Poem in Response to Gusto's Cease & Desist hereStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter 

Derek Osgood is the founder of Ignition. Ignition is the first dedicated GTM platform for PMMs. From customer research, to launch comms & measurement — it has everything you need to get your product to market.★ Support this podcast ★

Derek Osgood is a former marketing exec turned founder, building Ignition – the collaborative GTM platform helping Product and Marketing teams to get new products to market faster and more effectively. Prior to founding Ignition, he was an early hire at Rippling where he stood up the Product Marketing function and helped scale the company to $20M in ARR. As a Product Marketing leader everywhere from startups to major brands like PlayStation, Derek has launched over 100 products, and his products have generated over $1B in revenue. Now he's building the platform he wished he had along the way. In today's episode, Derek discussed the vital elements to a successful product launch and the future of software for product and marketing teams. We also talk about the biggest mistakes companies make when launching products + how to avoid them. Tech Talks Daily Podcast Sponsor Details Get Surfshark VPN at https://surfshark.deals/TTD - Enter promo code TTD for 83% off and 3 extra months free! 

In this episode, Elias has a chat with Derek Osgood, founder of Ignition, a Go-to-Market software solution for product marketers. A lot of product marketers and managers are constantly reinventing the wheel when introducing new products or services. they use a variety of tools and lack a process. Derek explains how software can help product marketers to improve this. Topics we discuss: What common mistakes do product marketers make? How can software and software templates help? The results of using GTM software LinkedIn Derek Osgood: https://www.linkedin.com/in/derekosgood3/  Website Ignition: https://www.haveignition.com/    The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

An interview with Derek Osgood. Derek is a former Playstation product manager who turned to product marketing and realised that there was a big problem keeping aligned with product management around go-to-market launches. He's now started Ignition, a go-to-market platform aiming to help solve this problem and get teams releasing products more effectively. We talk about a lot, including: The mission behind his conpany Ignition and how they're trying to solve the problems many product marketing teams have getting products out to market How he chose the features for the MVP of his product, how he realised that this limited feature set wouldn't do the trick and why he had to go wide to cover a variety of smaller pain points to really win in the market Why he advocates white glove treatment and eschewing product led growth for early products in order to get good early customer feedback, but how you should still follow PLG principles to ensure you have a compelling user experience Why we still need go-to-market plans even when we're living in an agile world, and how product marketing is necessarily more waterfall Why it's so important to get product marketing up front to the beginning of the product development process so they know what's coming and why, and aren't just thrown a grenade at the last minute The impact that a lack of launch planning can have on a release, how people can end up spending too much or too little time on the wrong things, and the importance of having a coherent launch process What a perfect product launch plan looks like and why it involves the product marketing teams doing their own research to optimise their messaging, not just rewriting other people's product specs in a different style And much more! Contact Derek You can reach out to Derek on LinkedIn or check out his company Ignition.

This week we're joined by Derek Osgood, CEO and Founder of Ignition, the up and coming game-changing go-to-market tool, set to change GTM for PMMs everywhere. Derek shares his career journey, his drive to become CEO, the value his PMM skills have proven to be, top tips for GTM, and more. --- "Product marketing is probably the best possible function to learn how to become a great strategist because more so than pretty much any other role, it just sits at the center of everything."